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Nonprofit Radio for October 5, 2018: The State Of Good 2018 & Your Brand Personality

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My Guests:

Mike Rusch: The State Of Good 2018
Pure Charity released this report and CEO Mike Rusch shares the results from their survey of mostly small- and mid-size nonprofits, plus his recommendations.

 

 

Farra Trompeter, Taylor Leake & Zhanna Veyts: Your Brand Personality
This is a long-term play, letting people understand who your nonprofit is, what you do, why you do it and what you stand for. Our panel has tips on identity, strength and consistency of your personality. They’re Farra Trompeter from Big Duck; Taylor Leake with Corporate Accountability; and Zhanna Veyts at HIAS. (Recorded at the 2018 Nonprofit Technology Conference)

 

 

Top Trends. Sound Advice. Lively Conversation.

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host oh, i’m glad you’re with me. I’d be forced to endure the pain of ac andthe assis if you pickled me with the idea that you missed today’s show the state of good twenty eighteen pure charity released this report and ceo mike rush shares the results from their survey of mostly small and midsize non-profits plus his recommendations and your brand personality. This is a long term play letting people understand who your non-profit is what you do, why you do it and what you stand for. Our panel has tips on identity, strength and consistency of your personality there farrah trompeter from big duck taylor leak with corporate accountability and gina bates at highest that was recorded at the twenty eighteen non-profit technology conference where we were on tony’s steak too. Remembering mom responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant wagner, sepa is guiding you beyond the numbers wagner, cps dot com bye tell us turning credit card processing into your passive revenue stream. Tony dahna slash tony tell us and by text, to give mobile donations made easy text npr to. Four, four, four, nine nine nine. Pleased to welcome make-a-wish to the show. He’s, based in downtown bentonville, arkansas, and he is ceo at pure charity, a non profit dedicated to building world class technology solutions for non-profits individual fund-raising and community advocacy. He serves on the board of directors for help. One now mercy house, global canopy, northwest arkansas ninety nine balloons and others. He’s worked for nickelodeon, walt disney, hershey foods, and he served in the u s marine corps. He’s. Never far from a fly fishing river, you’ll find pure charity at pure charity dot com. Welcome to the show my crush, sonny, thanks for having me, it’s, a pleasure to be here. Thank you. Glad to have you pleasure on the signed as well, um what i’m interested in all these non-profit you’re on your own, a lot of different boards. Yeah, we’ve had the privilege over the past, oh five or six years of pure charity to interact with, just, you know, luckily, thousands of non-profits around the world before that, my heart and passion was about how do we make a difference in the world ? And so i had the opportunity and privilege to serve on some of those non-profit boards before we entered into the maturity space. And then since then, i’ve been able to kind of strategically serve in some areas where we think there’s some non-profits who are really leading innovation, who have the opportunity of really addressing the whole sector of needs of some of the world’s, most difficult problems, and so in trying to not only help in the fund-raising space, but also make sure that we are really students of the non-profit space and really in the weeds and in the dirt with non-profit partners have the privilege of being able to serve on the board of directors of some non-profits that i really feel provide some opportunities to continue to learn, but also to be able to share an implement some of the ideas that we see happening all over the non-profits space continuing your service from the from the marine corps dedicated to well and i think came too soon, not quite as rigorous is definitely think part of what we do is, you know, we’re in the technology space, and so a lot of our time spent behind a computer thinking about how people interact with technology, how do they interact with non-profits how did they see messaging on if we stay there that we’re gonna be disconnected from what we’re actually trying to occur polish and what we’re actually trying to accomplish didn’t see the lives of people improved, and so we we want to be not only involved in how that takes place on line, but we want to be personally involved, it keeps us grounded, keeps us connected and make sure that we’re always in a position of learning and listening. I’ve witnessed, and i’ve heard of some tense board meetings, i hope that your service in the marines was more rigorous than any of the board service. Yeah, definitely. So i think maybe maybe the marine corps was the perfect training to make sure that we could work, walk into the non-profit space on be effective. Yeah, right. Let’s, let’s keep things in perspective, please. You know, people, i remember i knew someone who, when anybody said, you know, i’m having a really bad day or they were really down or something. He i was in the army and was in vietnam. And he said a bad day is when the helicopter that rescues you crashes on the helicopter that rescued you from that crash is also that was that was his definition of a bad day to helicopter crashes, same day. Yeah, that’s, that is a bad day. And i think, you know, obviously we’re involved in working with non profit organisations all over the world, doing all kinds of work. And we also have the privilege of serving non-profits who are working to serve our veterans here in united states as well. And so for me, that’s a personal privilege, i think it’s in those places where we really we remember, like we as a country, we as a people, those that get to serve in the non-profit space. But we have the tremendous honor of tremendous privilege of being a part of something bigger than ourselves. And anyway, what we would like to consider this force of good that eyes really working its way around the world through just people like you and me who have a desire to not be content with the state of where we are today. But i want to see, you know, and that’s the name of our study, the state of good, we wantto state of good move forward. Well, let’s talk about the state it’s uh, it’s realistic, you know ? And i want to be realistic about it. Uh, but we’ll, you know, we’ll get to the we’ll get to the challenges, talk about your methodology. I was drawn to it because it’s mostly a survey of small and midsize non-profits but tell us how you did it, how many ? How many organizations were talking about how you chose them ? Sure, i think part of this is number one. We typically start with the non-profit partners that we’ve been able to work with on drily the focus on the pure charity side is working with non-profits who are what we would consider trying to solve some of the most difficult problems in the world. So when we started, we really the millennium development goals at that. Time and said, ok, these are the some of the most difficult problems that really the whole world is working to solve. And so we said, hey, if we could take our our expertise, if we can take our best practice sharing on and the tools that were creating two really apply those to those kinds of really serious situations in problems and issues that way felt like that was a good place to start, and so we lifted the state of good. We obviously started with all the non-profits that we’ve worked with before and really sending out these questions to them, we did later open that up, tio non-profits really within our network or those that are following on social media and then sought out some friends and partners to ask them to provide their feedback as well, too. So it really is a survey, i think we wanted to use it really as a listening device, teo really ask people what they’re thinking, what they’re feeling and really open ourselves up to kind of be moved from what we thought or move from where we think our traditional problems and challenges are to really listen to those. That are out in the world at the forefront of some of these problems. And how do they feel ? And i think that’s important to remember that a lot of people working in the non-profit space, how they feel and the things they’re doing, are going to project to the organizations that they’re serving. In-kind project into the people that they’re serving our community, that they’re serving. So we really felt like, really asking people, how do you feel ? What are you seeing ? What what’s the world that you’re seeing within your sphere of influence in your sphere of work, on trying to aggregate those opinions and thoughts and ideas to see honestly, what we would find ? How many non-profits were surveyed, total. Sure, we had the privilege of talking about over two hundred, non-profits participated in the survey, so we had within those two hundred non-profits people, from all levels of the organization, from the executive level toe development directors, to marketing directors of program coordinators. Way like we got a really good sampling of both non-profits doing a whole lot of different types of work, but also different people within the within the organization, and it really does weight towards small, i would say small, not even midsize, but certainly it’s, a two, least small and midsize, the number of donors who gave to your non-profit in twenty seventeen, that was a question. One, two, fifty was was thirty percent. Almost twenty nine percent and fifty two, five hundred was forty two percent. So when you put those two together, seventy two percent of your respondents had fewer than five hundred donors. So that’s, you know, that’s, our that’s, our audience here. Ah, in terms of total annual receipts for twenty, seventeen, just up to one hundred thousand was fifty percent of the survey, and a hundred thousand to a million was another thirty one percent. So there you got it, just like they got eighty percent a million dollars or less. Aunt stella, we definitely, i think, was in the network of people that we’ve been working with most of the non-profits are probably that we see anyway are anywhere from five to ten years old, they have usually annual donations of half a million to a million dollars so it’s typically where i think the types of organizations that we’ve been working with there’s just a lot of those organizations out there in the world, those are a lot of organizations working on on kind of the problem problems that we would consider a kind of a really detailed micro level, um, that we think are pretty typical of the non-profit space i know there’s a lot of big organizations doing a whole lot of very good work out there, but when we see new ideas, emerging new ways of thinking about innovation in the non-profit space knew programs being created way see a lot of obviously i think as well with i have a new generation of philanthropist, a new generation of innovators, new generation of people entering into the work force air into the non-profit space single, obviously a lot of new non-profits that air starting really tackling ? Problems in new ways or different ways. So we want to make sure we capture that, that ethos of what we feel like it’s, kind of the up and coming organisations and leaders who are who are really able tto look att problems may be in a very critical eye, and while they understand that traditionally problems have been dealt with this way, maybe their space and opportunity to deal with them and look at them in new ways as well. Yeah, we gotta take a break, mike. Pursuant they’re e book is fast non-profit growth stealing from the start ups, they take the secrets from the fastest growing startups and apply those methods and practices to your non-profit it’s free as you’re accustomed to all the pursuant resources are free. You will find it on the listener landing page. Tony dahna slash pursuant with a capital p for please and i guess for pursuing ilsen now back to the state of good. Twenty eighteen. Thank you, mike. All right, let’s, get into let’s. Get into some of the results. What ? What struck you ? Mostly. What was the most outstanding thing when when you pushed through this data that, uh that hit you ? Yeah, i think there’s a number of things, obviously, but when you look at, um, the nonprofit sector, i think there’s this overarching theme that sometimes the way i look at my non-profit is not the way that i look at the non-profit industry on that could be good or bad, and the things that i feel like i should be prioritizing for my non-profit are sometimes very different than the things that we feel like the non-profit industry should be prioritizing and and i think what that means is that to me, there’s, a little bit of a disconnect and maybe there’s this expectation of the nonprofit sector or this view of the nonprofit sector, how well informed that is sometimes khun b question, yeah, let’s talk about what you think that we would expect, yeah, what’d you learn from the survey, i think some of our biggest takeaways was really maybe some of the untapped potential that we see out out in the non-profit space, i think we all know that i think we all know that non-profits rather trying to solve problems that haven’t been solved yet. Andi, i think, unfortunately, sometimes there’s a very critical, very skeptical view point, sometimes within those that are in that in that space. When we look at the study, we found that one out of every three other respondents said that the non profit sector really wasn’t very healthy when you looked at the executive leaders within these non-profits they thought that even more and so we know this work is hard, we know this work is difficult, but way couldn’t let that set the tone for what we thought was really this untapped potential out in the world of doing good, so we need to step back a little bit and really make sure i think one of our biggest collapse non-profit since we talked to them is ok let’s, let’s withhold maybe some judgment around the non-profit space and industry, and maybe look at our own organization a little bit more critically and maybe not such a rose colored glasses sometimes, and so seeing that there’s untapped potential, you know how ? How can the it’s, the sometimes frustrated and struggling small, a midsize shop ? We’re going to talk about what challenges they saw very shortly, but, you know, how can they capitalized on that ? And grasped them that potential ? Yeah, i think well, we see back with them. Maybe some of the comments, especially that we received back, is that we have to remember that number one, the space that we’re working probably has some inherent challenges that are, you know, that are greater than most may think sometimes the work that we’re doing it’s not going to move the needle is as quickly as we thought, but that shouldn’t be discouraging, and it shouldn’t mean that the work we’re doing isn’t working, so it really takes those within leadership positions that non-profit organizations to continue to reinforce that what we, what we have ahead of us is greater than what was behind and that the challenges that we have in front of us are not insurmountable. We do have the ability, it may take a little bit longer. It may take a little bit more focus on the programs that we have in the programs were working in, but we really have to set the tone within our organizations and within our industry that that there is hope and that there is good being done in the world. We all know that, but sometimes i think those especially who have been in this industry for five to ten years, they have to take care of themselves, they’ve got to make sure that they’re keeping, you know, their their views and their ideas of what’s happening in the industry, you know, positive and hopeful and really, i think they could draw that from being within networks of other non-profit leaders and other people with same types of areas that they’re working, so i think somebody, you know, first of all how we feel with non-profit space sometimes that’s, maybe not always accurate, and we have to really make sure we check ourselves and not sometimes let the overarching hardness of what we’re doing start to impact our ability to see what that kind of new tomorrow could look like for the people we’re serving. I have a therapist used to say the way you field drives, how you act on dh, you know, if if you if you’re thinking regularly constantly about, you know, shortages and scarcity mentality that’s going toe that’s goingto drive your organizations, but if you’re in the leadership is going to drive your staff and your organisation toe act in certain ways and send certain messages that, you know are not are not optimistic, like, you know, like like you’re encouraging the way you the way you feel is going to drive the way you act. Dahna and you absolutely true and it’s, not that’s, not unique to the non-profit world, but i do think because the nature of the problems we’re trying to solve, we do have to have an awareness that way we do have to rise above in many ways and that even though it’s hard, what actually is the light at the end of the tunnel is that we do have an opportunity to make a really positive impact on someone’s life. I should give a disclaimer, too, that i fired that therapist. I never i never got that. I never got any value on her so very good, okay, you, uh, you report on challenges for non-profits and the you first you aggregate and then you have reported challenges for smaller non-profits and then for larger ones, the in the aggregate, almost sixty percent ofyou respondents said fund-raising lack of funding is a top challenge on then, about thirty three percent said exactly thirty three percent. Socio political environment on dh, then close to that thirty one percent lack of incentive for donors to give. So those were the ones with the aggregated ones. I wonder, i wonder, focused more on the the challenges for smaller non-profits vs versus larger, because i thought that the disparity between the two was interesting, and you certainly bring it out in the report. For the smaller non-profits, the top challenge is, in fact, fund-raising that’s sixty. Sixty four percent so close to two thirds think fund-raising and lack of, uh, lack of funding is a problem, you know. And again, that’s that’s that well, you don’t want that to turn into a scarcity mentality. You want to recognize it as real, but but not not, let your messaging. Drive. Drive. A sense of, i guess, have sense of discouragement. I think, you know, this was probably unfortunately the one thing in the study that kind of confirmed what we were thinking, and i think part of that we’re number one, we are in the fund-raising space, so most people, when they come to our doors, they are thinking about how do i get help ? Fund-raising so that’s not an uncommon question to us on dh it’s kind of one we have begun to anticipate, but when you put the survey out, um, i think it confirmed that, you know, sometimes this is a long term versus short term view of what we’re trying to get done. I think in our experience, we’ve we’ve kind of used this term that fund-raising is the symptom meaning that, yes, you may have fund-raising opportunities you may have lack of funding, but as you start to dig into why that maybe or or what you’re doing to solve that problem typically that’s not the root of the problem we’re trying to get done, and so it always causes us to kind of back up into hyre level questions around either leadership or around the division admission of the organization or in program execution. To understand how those kinds of things where the messaging about our non-profit actually affects our ability to fundraise, and so if those things are not done correctly, fund-raising is always going going to be a problem, and i think smaller non-profits will inherently feel this tension of being super competitive because they’re trying to break out a new idea into the world or they’re trying to understand their messaging or they feel like no one understands what they’re trying to get done, and so that manifests itself back within this offered this idea of lack of funding, and so i think, number one that’s confirming ofwhat we maybe had expected to hear, but number two, i think it’s also hopeful because it is an overcome oppcoll problem in many ways, andi, i think that also speaks toe wide, maybe with some larger non-profits you actually see some of these challenges start to kind of almost flip, if you will, because they’ve started to think through or maybe solved some of those problems. Yeah, i see in yeah, for larger organizations and that’s, those with five million dollars revenue annually or mohr fund-raising opportunities is it actually is flip it’s. Only one third, ranking mattias, as one of the top three challenges versus the two thirds. At the smaller words. Mike’s. A little more about what might actually be the cause. The disease, if you well, i mean, if fund-raising is the symptom, you mentioned some broad categories, like leadership. But when the clients you’re working with what ? What do you find ? To be a little more precise about what you find as the the root cause of that fund-raising symptom. Sure. And i think sometimes, um, broadly, i would say it usually comes back to how i’m able to communicate about the impact on the work that my organization is doing and typically and smaller organizations or younger organizations, typically those who are our founder lead there’s just so much information around passion, uh, that we feel like we can, and typically this is what gets a non-profit kind of puppet running out the doors, this idea of a very dynamic leader who has a lot of passion for our cause is right, and people will come alongside that leader because of that passion eventually, though, that has to translate into execution into programs that are actually, uh, appropriate and making a difference within this idea of what we would consider almost a continuum of care. So my organization is exist to solve this problem. This is how we solve this problem and then here’s the results of solving this problem, and unfortunately, i think within smaller non-profits they’re still working that out, and i think you could find yourself in a position where kind of the car gets in front of the horse where we think if we just had more money, i could be more effective in my programs, or i could i could get more people involved, or i could do whatever i’m trying t get done, and i think i have very rarely run into problems situations with non-profits where if they just had more money, all of their problems would go away. I think in many ways, just having more money can actually amplify their effectiveness, or sometimes unfortunately they’re ineffectiveness is, well, too. And so i think younger, smaller organizations where it may be run by a handful of people, unfortunately, sometimes there’s, not that critical eye to come in and say, we understand you’re passionate, we understand you care about these. We’re not calling any of those things in the question, but we do need to think critically about the programs and the way we’re serving people in the impact we’re having. First, how we message that to our donors, how we and this you know this as well, if not better, than i do, how even communicate to our donors how we thank them, who acknowledged how we invite them into our work. So that it’s not a financial transaction, this is a way of making a difference in the world ? Yes, we need financial resources to do that. But it’s not the only thing that we need to move our vision and mission forward. And so i think it comes down to leadership. I think it comes down to, you know, having permission to be critical of the work that we’re doing internally. Andi thinkit’s i think it’s okay to ask and invite other people to come in and speak into the work that we’re doing to make sure that we’re, uh, in the interest of serving the people and our communities the right way, the most effective way to alleviate whatever problem we’re trying to solve, we owe it to the people that we’re serving to do it the best way we can. And we shouldn’t be expected to have all the answers out of the gate. Yeah, yeah. I absolutely agree with you about the passion that gets thie organization started, but it takes ah, much savvy, your business sense to get to the next level and that’s a question i get so often how do we get to the next level ? Look so well said thankyou. So on. The on the top reporter challenges for larger if it’s again, you asked for what people named their top three, the one that got the most half said the socio political environment, and i felt like that they’re there. They were saying they’re having trouble standing out in a crowded and noisy environment where lots of people are signing more petitions, getting more calls to action, whatever they might be. Sabat and i, uh well before i say what i thought, my my sense of that what what the real trouble could be ? What what, what what did you take away from that half the half of the larger non-profits again, five million dollars in revenue annually, saying the social political environment is their biggest challenge ? Sure and this, you know, this was actually a question that we have non-profits ask us all the time like, hey, what’s happening in the daily news. To what extent does that affect the work that i’m doing ? Andi, i think we can all admit whichever side of the political spectrum you’re on the past few years have taken on a very different tone than we’ve had in years before, and i think that has an impact on how people think about philanthropy, about the causes they want to support, whether there will be international supported programs or domestically, you know, the most domestic programs. And so this was a big question, like, how worried are you in the changing how quickly our culture is changing, especially over the past few years ? Mike ? Mike it just to interrupt you for a sec ? Well, you have about a minute left. Unfortunately. So ok. Eso se concise, i think. Yeah, i think i think that was that was our biggest question. Like, do you really think this environment something maybe outside of your control is really impacting some of the challenge you’re having and pushing your mission forward ? Okay, andi, i i saw the problem there is, you know, your messaging. You need to be able to stand out. You need to make your make your case for why your organization is unique and on dh on dh deserves attention. Not just your support, but attention in this in this. What is ah ah, noisier environment. Mike tell people how they can get the full survey because we’re just scratching the surface. People need to read. The whole thing. How did you get it ? Yeah, absolutely. I would say if you want to follow along with conversation go, you can go down the full download the full report at state of good dot org’s, that state of good dot organ will give you all the information that we have. We try to summarise in a way that’s, kind of short and concise, but take a look at that and then shoot a certain questions way we’d love to engage with people to understand how you see these issues and maybe how they could be applied to your organization. Move that state of good forward. Can they send questions at state of good dot or ge ? Well, that’ll take you into ah paige, on the pure charity website where you’ll have the opportunity to send questions and, if you want or when you down that download that report, you’ll get an email from us and you can respond to that email of questions or thoughts or, well, happy to dig into it a lot more. Okay, we got to leave it there. Thank you very much, mike durney, thanks so much for your time. Appreciate my pleasure. Thank you, ceo and pure charity, which you’ll find a pure charity. Dot com. And, of course, the report is that state of good dot or ge. Now it is time for another break. When you’re cps, do you need help with accounting or your nine ninety ? Are you thinking about a change of accountants ? Maybe for next year, the next cycle, check out wagner. Cps dot com. Start your due diligence there. Then pick up the phone and talk to them. Partner yet huge tomb. You know he’s. Been on the show. He’s smart, he’s. A good guy. Hey, will explain whether they can help you at wagner. So get yourself started at wagner. Cps dot com now time for tony stick too. My mom died a year ago today and while the time she was declining all last summer and early fall seems like it was so long ago. The year that she’s been gone has really flown by. And while the loss still hurts and there are times that i miss her a lot. It’s no longer sad all the time. Sometimes now i confess think about her and i smile. And joe biden mentioned that in his eulogy to john mccain he was talking to the mccain family. He said that that time would come and it struck me. How right that he is that over time the memories bring a smile it’s not always tears that always sad anymore on dh. So i know that i have lots of more smiles to come as my memories of my mom remained vivid. I say a little more about this in my video at tony martignetti dot com now it’s time for your brand personality welcome to tony martignetti non-profit radio coverage of eighteen ntc you know what that is ? Two thousand eighteen non-profit technology conference. We’re coming to you from new orleans at the convention center. This interview is sponsored by network for good, easy to use dahna management and fund-raising software for non-profits. My guests are farrah trompeter taylor leak and gina bates para closest to me. Is vice president of big duck and she’s also chaired the board of non-profit technology network. Taylor leak is digital engagement director, corporate accountability. And john avi is director of digital strategy and engagement at highest. Welcome. You good to have you all seen my pleasure. Thank you. Thank you for taking time. I know because i know the bar is open. Has anyone bought a drink ? Not yet. We’re waiting for you to buy. A street you are going to hold your breath a long time going blue in the face. Your seminar topic is courageous or cautious establishing you’re non-profits brand personality tara, i don’t know how many different ways you can carve up brand personality. You and i have been talking about this for about six years. I think no video, i don’t know multiple times on non-profit radio and here in the studio. Why is the brand personality so damn important ? Well, the kinds of their brand personality is one of two parts of brand strategy. The other part is positioning, and at big duck we wrote a book many years ago. You’ve had sarah on the show. Sarah durham, our ceo wrote a book called brandraise ing and at the heart of brandraise ng we look att brand strategy of positioning and personality as really being the essential ingredients to guiding your brand identity and the experience of your brand, and we really believe personality especially, is a concept that is really easy to hone in on and then used to make decisions from big things like your brand to day to day decisions like what should i post on ? Facebook and how should i say it ? Ok, ok teller brand personality takes on things like that are kind of esoteric, like tone short, right and it’s just a little bit. It is a person i mean gets to tone and whether we’re humorous or or serious and things like that, right ? Right ? Absolutely. Yeah. And that we a corporate accountability a couple years ago started working with big duck teo do ah whole organizational identity campaign on one of the first things we did was take a look at what our personality waas. So we went through a process with our staff are bored remember some of the folks who are most engaged, teo really figure out sort of what was resonating, what wasn’t what work we were doing and how all that fit in on what we came up with was a personality with forwards and smart, optimistic, fierce and genuine. Wei used that sort of our north star guiding light for everything that we did after that which included coming up with a whole new name for the organisation. Omar okay, hold the website so it really was sort of the starting point for this really big long process. That has been really phenomenal and paid really nice dividends in the end. Softy. Softy. Soft optimistic what ? What else ? Smart, smart, smart, optimistic, genuine and fierce. So gf okay. Don’t make an acronym. Adam, come on. All right, jonah, down the end. What is your your rules are working with big duck at highest way works with what ? It took five years. Okay. What did you discover in this in the brand personality process ? Uh, well, we had to dio three sixty as well, and it was very intensive and quite long process. And what we learned was that our brand was scene very differently outside than the way that people saw it. Inside the organization. It was a one hundred thirty year old organization. And people thought of it as your grandmother’s highest, an organization that brought your grandparent’s over from the holocaust or brought soviet jews over in the early nineties late eighties, which it had on. And i was actually a refugee brought over by highest. But we were still around. And now we were working in twenty states across the country, in ten countries across the globe in washington, doing fierce advocacy and we wanted to communicate that. And so we couldn’t be the hebrew immigrant society of organisation that sounds like at least two of those words are outdated. Instead, we became highest. We got a tagline. Welcome the stranger. Protect the refugee so that it would be in lock up and always tell people that highest was the jewish refugee protection agency on. And we got some brand personality words. Okay, so, there’s, a lot of introspection. Oh, yeah. You had to admit that people thought you were dead. You had to hear people thought you were either dead or relevant. I mean, that’s hard to hear. I mean, not that i would be difficult for me, but you. I mean, you ask hard questions, you have to be willing to hear the answers power on my right ? Yeah. I don’t think there was ever worry that highest was dead. I think it was just more like there was a guy group of people who understood its work based in the past. And there was a fear, i think to a two point if we talk about what we’re doing now, we might lose some of those people who only knew. Us in a certain way, men, often with brandon projects not just with highest with almost every non-profit organisation we work with theirs, as we think about shifting our identity, how do we make new friends and keep the old ana and right when we’re taking this really hard look at ourselves and we’re trying, teo, you know, whatever, trying to remake an organization, and we’re just trying to bring out who you really are now and tap into the best of who you are and make sure your communications actually reflect that. Ok, ok, so now, okay, so you’re you both have worked with big duck, but i don’t want to ask all the questions of sarah the exit now so let’s see your experts as well, okay, i so one of you identifying where you stand now like what your personality is now, how do you how do you do that process ? How do you start that process ? Go ahead, tell him. So. We started a couple years back and really you’re just saying it really started with introspection. It really started with sitting down figuring out exactly who we were, what work we did. And then what ? Other folks who are closest to us thought so how do you how do you gauge that ? How do you find that out ? We did a lot of interviews with staff and board members as well as some of our closest philanthropic partners on, and then we did sort of a broader survey of a few more of our members. I came up with you, no word clouds and data points, and andrea lee crunched through just sort of what folks thought of us, and one of a few of the things that we found was that folks really resonated with our mission, which is to challenge corporate abuse challenge lifesaving corporate abuse, but they didn’t necessarily know who we were. One of the reasons was that we had developed a whole bunch of campaigns and people knew our campaign, so they knew then you kick big tobacco out and they knew take back the top. They knew of these campaigns that we were doing, but they didn’t know that we were the ones doing and then, you know, we had also transitioned from organization started in the seventies with the nestle boycott around infant formula, so we started is this really scrappy, that grassroots organized organization that, you know, it’s, just a couple folks taking on this giant corporation on dh. Then when we took on more campaigns, we transitioned into corporate accountability international, we were doing a lot of work with the u n so we had put out sort of a different view of us being sort of stuffy policy wonks who are at the u n and, you know, taking on really important decisions with ambassadors eso a lot of the work we have to do is both to say, you know, how do we marry those two things ? Because they’re both true on how do we reflect that in what we look like to the world, which was not the case before we went through this process ? Now, jonah, you as you’re going through this process, they’re going to be people who are reluctant two abandoned, whatever he ruin migrants aid society, even though farah saying, you know, you, you don’t want to lose the past a cz you embrace the future, but there are still people that are not going to go along with hyre it’s, the hebrew immigrant aid society or it’s ? Nothing. Wait, just let those people go are what we do to try to bring them along, and some people will never but what are we doing ? Try anyway, it’s an interesting question to ask, but we’ve been at it for five years since the rebrand and luckily and unluckily, a lot of things have happened in the world to really help us do that. We’re in the midst of the largest refugee crisis the world has ever seen, and as a jewish organising agent rooted in jewish history and values where the jewish refugee experiences really central, um, i wouldn’t say that we lost that many people, but, boy, did we gain a lot, uh, it’s an experience that it’s a crisis that is in the news every single day these days when when i started out, i’m not going to lie on a content side. It was talking about the syrian refugee crisis, global refugees there, sixty five million people displaced around the world, twenty two plus million of them are refugees and uh yes, over five million are syrian refugees, but we’re talking about we’re talking about the whole entire world, world on and we’re talking about refugees. In this country and what’s happening in the administration and what the administration is doing to turn off refugee admissions to this country on dso, the jewish community has been empowered and mobilized. Teo advocate for refugees too stand with highest in a really powerful and profound way to say that this is not what our country’s about. This is not what our people are about. This is not what we want to be, and highest has been able teo brand personality words are agile, fearless, intelligent. It was just the right fit. You only got three words. It was in the top three corporate account e-giving got four. You got screwed. Now they have five or six actually she’s just talking about the top three. I don’t want to clarify something earlier you were asking about, like what’s your brand personality. Now ideally, you don’t change your brand personality, right ? That you might you should every year do what we call a brand check up our brand audit and you should just say okay here’s, our positioning and personality here’s how we’ve been communicating, here’s, what’s happening in the world or our world does this all still feel relevant ? But your brand personality and your brand positioning, which are internal tools, are meant to guide the organization for several years. You don’t change it every year. You might accentuate certain treats in some places more than others, but you’re not re changing your brand personality every year. Yeah, no. Okay, okay got to take a break tell us you’ve heard from the charities that referred companies for credit card processing, and they’re getting that revenue each month you’ve heard from the companies who are using tello’s for credit card processing can use more revenue. I know you can start with the video at tony dahna slash tony tell us now back to our panel from auntie si how do you assess these things like tone and attitude, which are which are part of personality humor or not ? How do you ? Yeah, i don’t know you’re shaking your head, so i hope you understand like i can’t i can’t articulated any further. How do you assess these things ? He’s, amorphous personality attributes so how do you first define what they should be ? Or how do you assess if you’re actually expressing them ? No, you have a lot of if they’re actually expressing what we’re reaching, where you want to be. I mean, i think i’d be curious to hear from john and taylor on this too. I think it’s hard, because a lot of this is very subjective. Yeah, right. So i might you know what i think is funny or witty ? Like i might think something’s witty and you find it insulting or you find that hysterical, like we all have different interpretations. What does it mean to be fierce ? What does it mean to be lifesaving ? There are different ways we might express these ideas. So i mean, often it’s a matter of asking for a few people their opinion does this feel this way on and also just asking the people you’re trying to engage ? How do you see us ? But the most important is that donor that activists that volunteer, that audience member were trying to engage with our communications because at the end of the day, communications and your brand, this part of that is about building relationships and making connections. Personality is making easy for maybe needs see myself in you, but if you don’t see it, then something’s wrong. So even talking to the people you’re trying to reach and ask them how they describe your, how you make them feel that’s the best way to assess it short of that talking teo your coworkers and say, does this feel extra ? Why and getting their feedback ? But i’m curious how you guys sort of think about using the brand personality and dated a ways and how you assess if you’re living up to that. Welcome to farrah trompeter way you’re putting my profits with you if that’s what you’re asking now, go ahead, of course, sorry, don’t be sorry, you know, i think what fair said about it being something that is sort of already part of who you are really resonate, so i think we use it as sort of a guide, right ? So we have those words in mind when we’re drafting content when we’re posting on social media on dh, you know, oftentimes it will it will be that we’re emphasizing one over the other, you know ? You can’t be all four of those things that at all times, but i think you know, for me, it’s really a thing to keep in mind as you’re working on everything you put out day today a cz, you know, a reflection of what we do, but i think to me it feels like those just are sort of intrinsic to the organizing we do. That is sort of why the organization hired all of us because we as individuals who work there represent that, and the work that comes out of us represents that too. So it’s, it’s hard to really assess because it feels just like it’s, part of who we are and that’s, what we’re doing is sort of representing that in the world in the best possible way we can. Do you have a concern that as staff turnover in the organization, that the learning is that you have one convey one could be over ? I don’t think so. I mean, i think we have some really incredible staff who’ve been there for a long time, and we have some really strong sort of internal process cities that keep things pretty pretty consistent. Okay, let’s, talk about this. Get that to the list of discussion in the process because, i mean, there is a fair amount of turnover, okay ? Horsepower said you do an annual check up, so that is goingto reinforce for people who weren’t there in the past, but we’ll talk about some process. Dahna did you want to respond to what there was talking about ? Sure so i think i could talk about it in two parts on the one hand, um, i think that our personality as a brand be seeped into our personality as an organization, i’m not sure, um, if that was truly intentional, but it was but an entirely necessary, uh, and by that i mean, now we are in the process of suing the u s government, our biggest funder for posing such a threat, teo refugee resettlement, which we which is at the core of what we do. And at the core of what this country really stands for that that’s a lot more than brand colors or guidelines or a tagline that’s about being lifesaving at the core. S o i don’t think that, uh, that that’s the kind of thing that requires, you know, an annual refresh that’s just who we are on and then the other piece is about how you make people feel, and i think that because he is a huge part of what ? We do and community engagement in our work, it’s a huge part of what we do, and so we give people a lot of different ways to take action, and we try to be very responsive to events and report those events to our supporters so that they can take action and that includes situation in this country as well as internet national issues affecting refugees. And so weii, we empower our supporters too, be a reflection of our brand personality as well, and i think that that creates a really strong connection. You work in digital engagement strategy. Back-up how do you ensure that mother teams in the air in highest feel the same ? I mean, communicate in the same way if their outward facing, even if they’re not outward facing, but even if they’re strictly an internal team department, how do you convey this personality outside your your team, your engagement team ? Or how do you make sure that they feel what you feel, but maybe it’s, not your thing ? It may not be your responsibility to do that, but how do out of out of the organization ? I mean ways, please large and small is all a lot of it is personal connections with our community engagement team who are the people that are out in synagogues and at other conferences and in the jewish community, engaging people in our mission. So being in close communications with them and help working on the campaigns that we do together with communications with development teo, to display our brand properly in an outward facing way. Um, internal communications way have an internet where we talk with the program’s people and share our brand guidelines, and any time i see a programs person talking to our partners and sending out materials that are not on brand because they might be new and i haven’t had a chance to meet them, uh, and they need to be looped into you know what our communications do, one should look like, you know, then then we have conversations i’ve travelled to our offices too give lynton learns on our branding and to our field office this’s with communicated with our global directors to make sure that globally our brand is well represented, which is by no means tricky, but you just it just requires jutze buy-in nothing’s easy again, it is it’s an ongoing process and yes, there’s, you know, turn over and volunteers and new people to educate all the time. I think that when the personality is so closely aligned with the mission, the people that are joining the team, wherever they may be, i already sort of half indoctrinated and it’s just a matter of, you know, giving them some templates and some tools and opening up the lines of communication. Yeah, very well said, because we do have to make sure that this pervades the entire organization and even even internal i had mentioned not only for the outward facing teams. Yeah, i mean, some organizations use brand personality, and they’re hiring, right ? So we want to be seen as a b and c we need to make sure that everyone who works for us is naturally that way. Both john and taylor have spoken about how making the switch to train everyone in the brand personality actually wasn’t that hard because what we did in the process is figure out who they were and, in essence, fine there’s. Lots of things, lots of adjectives, ways we might describe people, what we want to do is hone in on those three to six that we want to amplify, right ? That we really want to be most known for ? We want most resonate, but they’re who we are, so we’re turning up on the volume of something we already have so organizations can use that in hiring and even shaping conversations. Yes, every single person, you know, if an organization wants to be seen as friendly, if i call them on the phone and the person who answers the phone sounds pissed off or drops me on the line, or it takes twenty minutes with someone live, answers the phone and they were going to be seen us open and accessible. If it takes me twenty minutes to get a person on the phone, you never want to go for a brand personnel city that, in essence, will never be who you are. And every single person who represents the organization and that includes inside needs to understand what it iss okay ? Yeah, your point is you’re just you’re emphasizing what already exists. Exactly you’re you’re bringing it to the top and prioritising right ? Prioritizing us a good warning, people probably already feel, but right not articulated. We’re making explosion. Let’s, be intentional and start trying to do that more and everything that we’re doing. Okay, okay, time for our last break text to give you’ll get more revenue because text to give makes e-giving easy for your donors. If they can send a text, they could make a donation. It’s simple, affordable, secure, plus the ceo chadband oid is a smart guy. He set up a really smart company text npr to four, four, four, nine nine nine for info. Here’s the wrap up of your brand personality. Okay, perfect. So let’s talk about some of these internal processes that could be valuable, teo making this pervade and be and be consistent across all our teams, et cetera. So i mean some things we recommend our makeup part of orientation, so every time a new staff person, you know comes in someone like dahna, trains them and goes through the brand guide explains the brand strategy shows how we use it, just make that part of a standard thing as on any other on boarding have regular presentations that staff meeting, depending on an organization. Some organizations have staff meetings once a week, some have them once a year. What and whatever form at the staff is getting together, or they might use slack or hip chatter, stride whatever it may be. You know, these tools were organizations are communicating already take those ongoing moments and figure out where to plug communications, including the brand into that, and not just saying this is our brand personality but saying this is our brand personality. We were debating two covers for annual report, which one you think looks more like acts or more like why and getting people to understand how they use their brand personality in real time railways. Okay, excellent. Anybody else have examples of what you do internally ? Tell her i think one of the biggest parts of our organizational identity campaign was coming out of it. We not only had a new name, but a new website. So that’s just one thing off the bat where that sort of our most public facing piece on dh we worked really hard to make sure that our new website represented our brand and are brand personality on then we have had for a long time a style guide, so it guides what words we use in communications. Make sure. We’re being inclusive and not using violent language, things like that, and then we also developed a brandon guide. So it’s, a written document that explains what, when our personality is what our positioning is on, then how to use that and, you know, also has things like colors and those sorts of things that just make it morgan, make it able to be consistent for everybody, who’s using it. Johnny, you talked a lot about what you do. Anything more you want to add about what you’re doing it at highest. You gave us. The whole time you’re you’re you’re you’re drop by this time up, we have still have, like, another three minutes or so left. Implementing one of the things you mentioned in your session description, implementing your personality throughout your communications. I mean, i don’t know, it really pervades a lot of what we already talked about anything more you want to make you anything you want explicit about about the communications i mean, i would just say, don’t just think about the big, so your website is hugely important. Your facebook page, your annual report, your newsletter all of these things that we immediately think of us communication tools are very important to represent us, but don’t discount the things like the person who answers the phone or answers the email or the conference here at you know, and you meet taylor, who works for corporate accountability. You have a great experience with taylor, of course, and taylor represents certain feelings you’re going to cement in your brain and help see corporate accountability. That way, you need to realize that your brand is emphasized across every single touchpoint i know points kind of charge anywhere and throughout every person, every interaction, every person, you know, even if you don’t represent the organization on social media, it says you work there people think about you that way. So your staff and your board are extensions of your brand as well as every single person your donors, you’re volunteers, the more they understand what you’re about and are trained as well as like, you know, you talk about how to represent you there better. You are actually being seen that way. You hope to be seen volunteers interesting once. And they you guys did some volunteer train, organizational ambassador work that might be interesting to talk about. Yeah, the sort of most immediate adoration is right after the trump election. We started the corporate accountability action league s so this is a group of really dedicated volunteers who just raise their hand and said this is unacceptable that the president is now a person who is cementing corporate power at the federal level on dh. I need to do something about that, eh ? So we now have a network of a couple thousand folks who are really engaged with our work, do some really high level organizing around very specific issues that we sort of point them towards and let them them go and make some impact. Um and yeah, i think you know it. Was self selecting at first, but then we’ve done a lot of work around sort of i’m developing organizing guides that, you know, gives them the templates of howto run a campaign with tools to empower them exactly take it within within certain constraints. Yeah, exactly where they want to go. Yep. And then we’d done some digital work around webinars to sort of give them all of the fact that they need around an issue and explain why it’s important and set them on the on the path to organizing around it. We’re gonna leave it there. All right ? All right. They are farrah trompeter, vice president of big duck and chair of the inten board. Terribly digital engagement director att at corporate accountability and jonah, director of digital strategy and engagement hyre thank you very much. Thank you. Thank you, tony. You’re very welcome. This interview sponsored by network for good, easy to use donor-centric software for non-profits and thank you for being with tony martignetti non-profit radio coverage of eighteen ntc next week. Amy sample ward returns with fund-raising jing. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot. Com. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuing capital. P well, you see, piela is guiding you beyond the numbers. Wagner, cps, dot com bye tello’s, credit card payment processing your passive revenue stream. Tony dahna, slash tony tell us and by text to give mobile donations made easy text npr, to four, four, four, nine, nine, nine a. Creative producers. Clam meyerhoff. 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Nonprofit Radio for July 17, 2015: Walk to Work & Keep Current After Launch

Big Nonprofit Ideas for the Other 95%

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Beth Kanter & Ritu Sharma: Walk to Work

(l-r) Beth Kanter & Ritu Sharma at NTC 2015

Beth Kanter and Ritu Sharma want you to make walking part of your work day. Not for a break. They share how to work while you walk, including walking meetings, and they swear you’ll be more productive, more creative—and feel better. Beth is a master trainer, author and blogger. Ritu is co-founder and executive director of Social Media for Nonprofits. We talked at NTC, the Nonprofit Technology Conference, hosted by Nonprofit Technology Network (NTEN).

 

Farra Trompeter & Kira MarcheneseKeep Current After Launch

(l-r) Farra Trompeter & Kira Marchenese at NTC 2015

A website redesign is expensive, time-consuming and overwhelming. Starting on day two, how do you keep it current? Farra Trompeter is vice president at Big Duck and Kira Marchenese is senior director, digital strategy + platforms for the Environmental Defense Fund. This is also from NTC.

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host we have a listener of the week, daniel trust in bridgeport, connecticut. He tweeted me that he just found non-profit radio and says good stuff, man he’s, our newest listener and our listener of the week i’ll send you a video, daniel, and you can pick a book from the non-profit radio library. Congratulations, daniel. Trust oh, i’m glad you’re with me. I’d be stricken with prayer ago if i had the itching idea that you missed today’s show, walk to work beth cantor and re to sharma, i want you to make walking part of your work day, not for a break. They share howto work while you walk, including walking meetings, and they swear you’ll be more productive, more creative and feel better. Beth is a master trainer, author and blogger re too. Is co founder and executive director of social media for non-profits we talked at ntcdinosaur non-profit technology conference, hosted by an ten non-profit technology network and keep current after launch. A website redesign is expensive, time consuming and overwhelming starting on day two. How do you keep it current? Farah trompeter is vice president at big duck and kira marchenese is senior director, digital strategy and platforms for the environmental defense fund that is also from ntcdinosaur on tony’s, take two. Have you seen my videos responsive by opportunity, collaboration, the working meeting, the unconference on poverty alleviation that will ruin you for every other conference from ntcdinosaur are beth cantor and re to sharma on walking. Welcome to tony martignetti non-profit radio coverage over the non-profit technology conference twenty fifteen, hosted by intend the non-profit technology network. We’re in austin, texas, at the convention center and my guests are beth cantor, master trainer, author and blogger at beth cantor dot org’s. And also metoo sharma, co founder and executive director of social media for non-profits their workshop topic is walking is work. Don’t call it a break. Beth metoo welcome, welcome, thank you. Welcome back, beth, that has been on the show before you to his new welcome first time. Thank you very much with us. Metoo why? Why? Why should we be paying attention? Teo walking from my perspective, i’m an accidental walker, i think one hundred times better i started. Walking more extensively as part of my work, i’ve always been a walker, but as part of my work, i started about seven months ago and it was accidental because i got a new puppy and the puppy needed to be walked every three hours. That’s how it started with practical, it was very practical decision, but as i started walking, i needed to take some calls and then i started taking some of those calls on my and my box, and i found that i was paying a lot more attention. In those calls, i was not distracted by a number off social media pings and emails and other people entering in those conversations, i was really more present and then the other thing that i noticed, which is what started us making a lot more content at social media non-profits is, i am i started having a lot of ideas about different topics to write about different opinions on the current topics and that got me kick started is walking is work alright on beth, we shouldn’t if we haven’t fallen into it. Luckily accidentally metoo did we actually should be deliberate about it on dh we have some research to back that up? Yeah, as a matter of fact, i know. I got into it. Actually. The right after the last time. I was on almost two years ago. Really? I went into my doctor and i got my cholesterol tested. You know, we’re getting there. We have to get our cholesterol tested. It was three. Ninety nine. You had cholesterol of blind ninety nine. Right, which is closer to the mike. You get too excited. Okay, you know, three hundred ninety two and healthiest on one fifty or less. Right? So i decide to get walking. You know, obviously, i was not eating too many cheeseburgers, and i was sitting at my desk and i could see that you know, the house effects. So i bought one of the use of health. Fitbit. And i got out there and i started walking and writing about it before i knew it. I was walking twenty thousand steps per day, and it became this little game. How could i work? Work it into twenty thousands, like double the thie average. Ten thousand ten thousand. I’m up to now ten miles a day. Yeah, and you know what happened? My cholesterol went down to ninety nine my trig lyssarides, but something else happened. I noticed i was more president, i could pay attention and i was happier and more creativity. And so what would happen is i got really excited about this, and i’ve been blogging about it. I’ve been doing workshops, i’ve been kind of this evangelist for walking as work was people would say to me, how do you fit this into your day? You know? And and the mindset is really about, like, ok walking it’s the separate thing it’s for exercises for the health benefits, but really, i think it’s key to your productivity, we know we know something about walking versus sitting while we’re while we’re working, don’t we? Yes, we dio slideshare well, think about how much time you spend sitting at work. The average person spends nine point three hours sitting that’s more than we sleep, which is seven point seven hours and you know what all that sitting is doing to our bodies and our minds? Well, it’s, physically it’s collapsing our spines, it’s collapsing our spines it’s causing calling cancer it’s calling, causing heart disease brain fog, neck problems muscle generation, you know, it’s enough to make you want to stand up your desk, head to the door and never come back to your office. But you don’t have to do that. You know, you just need to start to think about ways to integrate movement into your work, okay? You know, maybe it’s, first of all, change your mindset, it’s thinking about different ways that you can start adding more steps, more walking, you know, park the car far this away from the door. We’re gonna get to all that time together. We’re still the motivations thing, okay? The motivation so obviously health reaches say more about the creativity. I know that was really important to you. I think when we are in close spaces and spaces, every normally sitting at nineteen hours a day, our mind gets closed almost. It only sees what we have in front of us. It becomes very reactive. It’s just reacting to emails that are coming in phone calls that are coming in and putting off fires. When you get out of that stunning and you walk in the nature, you walk in the grass, you walking the party, it doesn’t matter where. You walk when you start moving a little bit, your your brain starts to disengage from a reactive mode to a much more proactive and creative more, and what i’ve noticed for me is some of these things come to me, they’re like brilliant pieces isn’t incredible. I wrote a couple block post that we had the males traction ever, and i was just walking the dog. You know what? You have the most traction traction ever in our in our work, and those entire pieces were conceived while walking i just idea hit it, and i started flashing it while i was walking in and i came back, you had granted out in twenty minutes, and we’ve seen most likes shares, comments and really some great pieces that have come out of walking. So from a creative standpoint, i find the reason behind that is that you get a distance and you’re not constantly just addressing a pressing problem anymore. You’re able to actually give your mind a little bit of brake to process all the stimulation, all the stimuli and act activities and all the information that we were exposed to, in fact, over exposed to we have a time to process it, we have a time to just put it in different places where it belongs, and then start to see greater trends and start to see how this piece fits with some of the other stuff we’ve done. And if you’re in a reactive in front of your computer mode, you just don’t have that create this space to a process i know time is constantly belongs to other people as e mail comes in, and as much as we’re supposed to, i know a good practice for email is only react to it a set number of hours a day or set time today, but that’s very, very hard to do, and you end up being all fragmented and distracted constantly. Exactly. And, uh, the other thing is going to get a flow going way also have these phones that are full of notifications, any ping you get any tweets, you get any tax message, you get all the e mails there, these things that were changed, you know, technology. While it can be a great, great accelerator, it can also hold you back and hold you in chains because you’re constantly attacked on your head? Yeah, go ahead. Back-up let’s, go say this sort of gets us away from the topic about walking his work, but the with the walking does physiologically in your brain. Is it it’s fire synapses, you know? So if you were to look at there’s actually, researchers that are looking at the impact of movement on the brain and so if you look at a brain of a person who’s been sitting for twenty minutes, it’s all dark, okay? And if you look at a person’s brain, you know, doing a brain scan after a twenty minute vigorous walk it’s all lit up because the endorphins are flowing, connections are being made, and then we hear, you know, the proof of it from what metoo was talking about. And it’s also been proven in a number of studies. I think the most famous one has come from stanford, where they actually studied. They measured creativity of people who took walks, a brisk walk at lunch and creativity improved. Andi, just to make it explicit. We’re talking about walks without your phone or it’s turned off. Maybe you know you’re not you’re not allowing the distractions of your mobile device. While you’re walking, unless you use it to take notes. Okay, take note, but that’s you gets you in putting. Yeah, but metoo it sounds like you’re saying, you know, we don’t we’re trying to eliminate these distractions and also be vigorous in activity that’s true and when you’re walking it’s kind of hard to be as attached to a phone without tripping or knowing where you’re going, so i usually just go have it handy with me. Should there be an emergency that really needs me. But unless it’s an emergency, i actually have it handy if i need to answer a call or something. But for the most part, it’s. Hard to be that attached. As as you are in an office, i see people in new york city giving it a go, though yeah, there they are walking and lots of walking and texting, but but that’s not what we’re talking about here know what we’re talking about here is turn off the yarn device and go for a walk damaged overhead. Clear, clear your head. Don’t go further than that. Yeah, i think is notorious for the f word on non-profit radio a long time ago. But its memories linger. You know, world leaders. You know, obama is really famous for taking walks, steve jobs and, well, there’s a rich history of of of walking as work. I mean, think about like charles dickens. Did you know that he walked twenty miles a day, twenty miles a day? He hated being tethered to a desk. And on gina freud? No. Okay. Freud and analysts, you know? Yeah, they said, and their patient lies on the couch. But he’s fate, he was famous for walking with his patients to get to breakthroughs. I know, i know. A famous stander we stood on his desk was donald rumsfeld. He did not have a traditional desk. He stood as he worked. Now i don’t do politics on non-profit radio, so maybe that’s a counter example. Wait. Decided either way, but i know he, uh he stood and that’s that’s, that’s something that you were suggesting that you, khun, stand and work aside from walking, but standing versus sitting, yeah, standing desk. And, you know, other researchers come in, you know, it used to be okay. Go the jim. You know, i go the gym so i can sit on my backside for eight hours and i won’t suffer those how harmful health effects, but you know what? It doesn’t matter whether you’re at the top of your game physically, you still can reap the harmful effects of sitting. So what some researchers recommended this comes from the mayo clinic is the twenty eight, two. So every twenty minutes, if you sit, you work, you concentrate, you get up and you stand for eight minutes and two minutes stretching. Really? And that the idea, the mind shift is that you sit to rest your body from standing. Uh, okay. Rather than sitting being the focal. Yeah. Focus of the day. Yes. Okay, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g. Before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website. Philanthropy dot com fund-raising fundamentals the better way. Okay, we got you. Sometimes it can be hard to follow structures like that one that i think is very worthy. And i use it in a different way. If you’re starting out and your tender session tomorrow. Are you here today and you inspired to do that? What i would recommend doing is doing something that i’ve done is pomodoro matter-ness it really allows you to set these intervals. If you just rely on your own free will to help you do this, sometimes it can be hard to create habits. They take about ninety days to form habits for something to really gel into your daily life style change at the very least, so well you may want to do is look at things like pomodoro, matted and you can and you can design that for me. It’s every twenty five minutes of sitting, i get a five minute break and then after two or three of those, i get a twenty minute walk and and that actually forces you and it’s. Incredible, you’re doing this in your day to day work day today i have a knife in you two so obviously i do want your day. Well, i do it. Yes, it is. And i do it slightly differently. I not only measure my time in increments body also measure my energy and my ability to concentrate. And i try to design my schedule so the tasks fit my ability to concentrate and always working in these smaller chunks. I do things like i do it a slightly different method of pomodoro. I’ve experimented with paula joran for a couple of years, but there’s no place pomodoro. We call it pomodoro. Yes, it’s tomato in italian because that’s the reason it’s called this because it came with an old tomato timer. And so and time yeah, you set up for twenty five minutes. And originally the context for it is that if you’re overloaded like this, you’re going to suffer consequences of procrastination and work avoidance. So pomodoro is a method for you to like eat that frog in the morning and just start get something done metoo ago you were you were sharing. I really enjoyed that. Because what i do is i get teo something i take take a project with twenty, twenty five minutes. And then even if i’m in the middle of doing this. I take a five minute break and i actually either stretch or ideo pushups or i just do a plank. And i tried to increase my duration for that. And then that’s sort of every two or three generations. And then i go and take a walk. And i will tell you that in the last year of doing that, the days that i do mamatoto matted very religiously are the days that are that i can get in one day over two weeks worth of work. And i’ve tested it several times now. In what amount of hard work in one day you feel you could do the same as you would have. That’s a maze in the dark days into weeks? Yes, including i even fit some laundry and folding some laundry in between weeks in a day? Yes, there’s. A lot of reading time. What i found is there’s a lot of closure. I want to do things that i actually make a big list before i take on a pomodoro day. Actually, you know, i make a huge list of things that i need to absolutely get done in a night. That’s my weak. Leaders and i’ve tested it several times. Normally i will be able to hit three or four or five of those because there’s so many reactive thinks about when i’m in the pomodoro matter mode, i basically check things off age of and the forced break no matter where you are in the process, it really prevents you from going into procrastination from reading one block post that takes you into another block post that takes you into yet another blood pools and that takes you to facebook and then to twitter. That doesn’t happen on pomodoro for me at least, so i would just recommend experiment with finding whatever is right for you not just mattered that works for me, but what works for you and use some technology to hope you get in the mode don’t just rely on free will to follow this palm adores it’s really not about like trying to get everything done and taking it off your to do list, but really it’s about focus and training your attention as somebody who has been doing the technology for twenty years or more like i’m like i was like that dog and up, you know. Doug squirrel. Oppcoll you know, so i consciously this about seven or eight years ago, like, trained my attention, like like i have on ongoing dialogue with myself on my opening up, another taba, my following, another social thread. And is this the task or something i should be doing? Would be doing is the best use of my time in this room, right? The eighteen minutes a day method with david berkowitz? I don’t know. What can you can you summarize it? Sure you spent. Okay. This will change your life. A change mine. And i’m right. That’s. The only reason i finished my second book. Okay, like changes. Okay, so, it’s, five minutes in the morning, you write down. What are the two or three things that you need to have done? What? Your priorities. And you reflected five minutes on the end of day. Did i get to my priorities? And then throughout the day, every hour on the hour, you beat yourself to remind yourself, am i on task? Okay. And what? Your set and you would think, it’s counterintuitive that you’re beating yourself? You’re distracting yourself, you know? Would you get distracted? Bring yourself to a center to a center center of the focus for that day. Exactly. And then you if you do that over a period of time, it really according to cubby takes what is it? Twenty one days to make a habit. Then you’ve internalized it and then used it stops beeping and you’re focused. And this helped you finished your second book? Yes. Okay. The two of you have great outcome stories. Really terrific. Impact of love. We still have some more time together. What have we not shared that we well, did we cover getting yourself out of the culture of sitting through the pomodoro method? Or so are very any variation of that. Is there maura around? Well, what? We started with this. Okay, so if we think divide this topic into the i and the weak. So we i think we have covered the you know, what do i have control of in my work life that i can change? Ok, ok. But many of us work in organizations and with other people. And we work in a culture where there’s lots of meetings. Sure. And the culture around those meetings is to sit. Yeah. All right. So that’s the challenge. Okay? We’d like to have walking meetings? Yes. Okay. And now you’re doing this tomorrow at twelve. Thirty and we’re gonna talk more about what we’ll bring it back to the office setting. I’ve forgotten, but just tell us what you’re doing tomorrow. Twelve. Thirty go ahead, return. We have a session tomorrow at ten. Thirty to twelve, where we’re going to talk about walking his work when we lay out the framework and then we’re going to take a big walk around twelve thirty with a number of conference attendees and give them an experience of discussing a specific topic while they’re on a walk with a large group. So they get to actually experience how to have a meeting while they’re walking out standing. Do you know what the topic is? Where you’re going? Decided in the session for the topic for the war. Walking comes for the ten. Thirty meetings. They’re going to be talking about planning a walking meeting. Okay, on our meat up, it will be open. It’s over that people choose what they want to do. Okay, are there all right, so let’s, bring it back to the office now. How can we help the the sitting meeting culture? Teo, get out of that. Well, you know, it’s interesting, because sometimes first of all, i think there needs to be some education around the links to workplace productivity and workplace wellness and that, you know, it isn’t a break. It really is important to productivity. And then this is not a zest your topic right at sung his work exactly. Don’t call it a break, right, it’s not like it’s not going to the gym and it’s not goofing off. Okay, okay, you’re really getting work done. So the next thing is to think about what? What are all the meetings in your life? And think about what could be done as a stand? You know, as a meeting, you know, walking, meeting and it’s. Probably best to start with a one on one meeting. Maybe a weekly meeting with your supervisor, maybe jet or somebody who reports to you and suggests that, you know, bring your sneakers to work. And you do that. Weiqing meeting as a walking meeting and maybe institute is the standing meeting ifyou’re going tio do a meeting with more people requires a little bit. More planning than a regular meeting in addition to the agenda, the purpose. Any pre reading you have to think about what your route is. You have to time the route. You have to be prepared if there’s bad weather, you know, we’re going to walk inside. You have to let people know to bring the right shoes at where their coats if it’s going to be cold and then you had to sort of make some modifications in the way that you take notes, people are you know, maybe this meeting is one where you’re discussing something. And the only thing you need to take down is the decisions as opposed to being in a meeting where you need to be looking at a lot of papers and a lot of yeah, tasking people on dh specificity, you know, okay, but you can take notes. You know, you can remember those things called pens paper. I’ve heard of them, you know, a most skin and can also now is it violating anything? If if if i suppose i get tested with something in our walk and i have my phone and i do a voice note to myself is that okay? Yes. Yeah. No, i’m we suggest a little side convo. Just we’ll just wild just for myself. Okay, so, like, well, one good thing to do in a walking meeting with a group is not to do. They spend the whole meeting walking and discussing like, you always have a little space of time at the end of the meeting to, like, summarized what the delivery bals are. And maybe you do that when you get back into the conference room. Okay, you know, and and and do that for note taking and people are fresh. Endorphins have been flowing and remember them, you know, another way to get started. It’s a little bit easier than the walkie meeting is a standing me kayman okay, we take this in increments, maybe. Yeah, depending on the culture and how willing your supervisors are to participate in your colleagues, they will do it incrementally. Yes, right. Standing, baby sitting half and then standing house, you know, crawl, walk, run, fly, ritu anything? Well, sure, i’d say that. Take it slow. Take it according to your culture and find different ways to do it. And there’s one common criticism, i hear. When we talk about walking his work, well, we have so many things we can get it done, it’s, like when you’re taking this on, start slow to start with one or two meetings and see how you’re doing don’t try teo enforce the really big culture change, you know, from the beginning do little things. Hey, do you mind when we do these meetings that we do the first portion of introductions and check ins? And when we’re reporting in what our week was like and what we’re doing, do that and maybe in a walking session and come back and take some notes as that just recommended in coming back? So find those the other couple things i would say that i have personally done that have been really helpful in and coming with from a change of culture in our organization is my default for all meetings is walking meeting now if you want time with me, it’s a walking meeting unless there’s a compelling reason why you can’t be so on. My default is no longer let’s sit down for coffee at starbucks my default is hey there’s, a park next to my office you want to meet, then let’s talk. And if somebody has an objection like, well, how are we gonna take notes again? I go back to now abets famous line. Have you heard of those bill old things called pen and a little pocket most qin and the other thing i’d say too. And the way i work with it, it’s, you know, walking meetings or subset of overall good meeting practice, and i would also talkto leadership and ask, don’t don’t you want more effective meetings in your organization? What if you were able to replace ineffective meetings that waste people’s time with meetings that are highly productive and that makes people feel great and get work more even more work done in less time when you want to do that. And that should really try it. Yeah, let’s. Try it and see you at least try. Okay, we got a couple more minutes. What have ah, not asked you yet about this. That, uh, you want to you want to share? Get a couple more. If i can cheer when quick thing. The second thing that i do besides defaulting to walking meetings is i do not take any phone. Call unless it’s absolutely necessary sitting down and that’s a very easy switch to make. Just grab the phone and start pacing, you know? Yeah, i’ve been doing that for years because i’m a kinesthetic learner, so it teach me it just helps me if i move, i think better and just and i found that if i’m like, when i wasn’t standing for phone calls, i’m sitting at my desk, checking my email and getting distracted, so standing walking on and also i think i want to emphasize to people, you know, i got started with this web stuff in the early nineties, and i had our side by the nineteen, ninety five repetitive stress is right, and one of the things i learned there was about stretching and taking this break, that it’s really important, and sometimes we get so addicted and where were you know, we use our computer keyboard is a lunch train, and we don’t get up because we think, you know, we’re not getting work done. So the one thing i would leave people with us really think about what you’re doing to your body and what you’re doing to your mind and don’t think of it as wasted time and trust us. You’ll be more productive and you’ll be happier. Absolutely okay. Productivity, creativity. Good health. Good. Reduced cholesterol. Substantially it’s. All it’s. All excellent. All right, we do anything you want to wrap up with. No, just thank you for the opportunity and happy walking, everyone. Yes. All right. Get out there and do it. Metoo sharma is yes. Is co founder and executive director of social media for non-profits and beth cantor, master trainer, author and blogger walking is work. Don’t call it a break. Listening to and joining with tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen. Thank you so much for being with us, ladies. Thank you. Great thanks to you. Pleasure twenty steak too, and keep current after launch are coming up first opportunity collaboration it’s an unconference in x top of mexico in october for everyone working in poverty alleviation, there’s a lot of free time to meet the non-profits from around the world that are there, who you can learn from and who can help you do your work wherever it is you’re working it’s over ninety three percent sold out i’m going to be there? I got my reservation in if you are helping those who live in poverty, check out opportunity, collaboration, opportunity, collaboration, dot net, i have over one hundred seventy videos on youtube. There are dozens of conference interviews, all the conference conferences where i’ve interviewed speakers on topics like fund-raising events, marketing, communications, technology, board relationships, lots of board topics, the non-profit radio knowledge based videos are there everything i’ve done on plant e-giving and charity registration? My stand up comedy clips are there, too. My channel is riel r e a l tony martignetti and there’s also link from tony martignetti dot com to the youtube channel and that’s tony’s take two for friday seventeenth of july twenty eighth show of the year. We’re pre recorded this week, but you know how sincere i am in sending live listener love if you are one of the live listeners today, thanks so much for being with us live listener love to you podcast pleasantries wherever you are, whatever device washing dishes or otherwise, whatever it is you’re doing pleasantries to the ten thousand over ten thousand podcast listeners and affiliate affections to everybody listening on those am and fm stations throughout the country. Our affiliate network. Thank you so much for being with us. All our affiliate station listeners. Here are farrah trump, peter and cura marchenese from anti seizure keeping your website current after launch welcome to tony martignetti non-profit radio coverage of ntcdinosaur non-profit technology conference twenty fifteen we’re at the austin convention center austin, texas with me now are farrah trump, peter and kira marchenese sarah is a vice president for big duck and kira is senior director, digital strategy and platforms for the environmental defense fund. Sarah sarah, welcome, welcome you welcome. Thank you. It’s. A pleasure to have you both here. Let’s. Start let’s. Start with you. What are what are non-profits not really planning around enough when they do a web redesign or maybe even a launch. Everybody gets so excited about having the new site that it’s like you bring home your brand new car and you never think about putting gas in it, much less getting the tires changed or oil put in it. And so what we focus on our session focus on in our session is all of the things that you do need to keep track. Of after you’ve brought home your shiny new website and concrete tips on how to do so, uh, what are what are some of the things that you’ll be talking about? Just tick off a few topics. How does stretcher resource is further so that you can fit more smart updating in you in your regular schedule? We’ll talk about structuring your sight to minimize the need for updates, and we’ll talk about how to keep yourselves accountable and make sure that you actually do the updates that you’ve planned on doing. Okay, farrah anything i think you want to add at this early stage, just that i think just to build on this care and i did a session three years ago at the ntc twenty twelve called is a time to rethink your website, and that session was all about, you know, first, starting with a clear understanding of your goals and audiences before you go and change the design change, the content changed the technology, wait a really great conversation with staff and everyone and non-profit staff consultants who attended and we’ve since done it and other conferences, and it spread a lot of good thinking about do i rethink my sight? So i have to completely overhaul it? Are there incremental changes i can make? Well, we realized, as we were sort of reconnecting on this topic recently was again a sort of cure was saying there’s, so much energy put into building a site, you know, redoing your sight can take six to nine months for some organizations a year, and then all of a sudden it launches you like great done seeing three years check off. Exactly, and what we have found is especially, you know, your your website. Still, even the web sites have been around for over twenty years. It still is the one of the main places supporters will go to find information about you, and it is important that that site represents who you are and what you’re about on also is somewhat current with user experience and what people are looking for in a basic website so responsive, for example, on other things, and and that means that your sight’s still has to be dynamic. It can’t be a brochure, so if in organizations made it past this idea that their website is not a brochure that step one but i still, even though that happened let’s say, non-profits and organizations got that over ten years ago. And, you know, our website needs to be engaging. Great. I still think that there are lots of non-profits out there. They build their sight, they set up the information, they walk away from it. So this idea of this session is how do you keep that site current and think about it being a living, breathing representation of your organization and a way to connect with your community beyond that launch button day. Okay, care. I see you nodding a lot. So total agreement, your did this three years ago. So you know, the beginning of this three years ago, this is this is this is the sequel, and this is how we’re keeping it current. Okay, this is the electric boogaloo part duitz. Yeah, exactly. Remember that break in electric boogaloo? I don’t know, eighties. Um, okay, so, let’s, stay with you. Ah, farah what’s your wee. Where should we start with this? Start this process. Well, karen mentioned stretching resource is further. Is that is that a good place for us to start? Yeah, i mean one of the things that we often hear when we say, well, wire websites not kept up to date or wire people, you know, aside from this feeling of okay, it’s changing a belief, certainly that i do have to think about my sight beyond launch, but more than that, we always get this conversation that, well, i don’t have enough time. I’m busy getting the next email out, i have to worry about my fund-raising campaign, we’ve got all this advocacy, this petition, we’re running, so everyone sort of caught up in the day to day their communications that they want the website to be on autopilot. Eso what we’re really looking at is, yes, we know you don’t have enough staff time, we know you don’t have enough money, what are some things you can do once we get past that acknowledgement? And so we’ve got a lot of suggestions about how you can, you know, take those limited resource is and be smart about you want people to stop saying we can’t way have this other stuff, so we’re just gonna throw up our hands and website just we’ll have to suffer exact what can we do with the limited? Resources that we do have exactly. Okay, exactly. Xero what can we start to do? Well, the first thing that you can start to do is evaluate what resources you have and how much you need, and so we’ll go through ah quick little math exercise on our site. We have about one hundred pages that need some kind of maintenance there, not a press release or a block post that has a date on it, and nobody ever expects those to be updated. We’re talking about the page, the about us, paige, our privacy policy pages about certain projects that were working on those need a little bit of care and feeding, and one of the first things you do is you say, well, if i’ve got a hundred of those and i think it’s going to take a couple hours of time, tio, get each of those updated one hundred times a couple hours that works out to five weeks of solid work time in is that reasonable? Do you have five weeks? You know, some organizations do and that’s great, and they’re a head of a lot of the rest of us, but a lot of us. Will say, oh, in two hours, that’s really not enough to update this page because i’m going to have to talk with the program’s staff who managed this manages the project, and then they’re going to have to approve the changes that i make and all of a sudden you’re like, man that’s, eight hours so that’s one hundred days and you know, where am i going to find that hundred days? So the in a lot of organizations, you never have that conversation, and you just have an out of date website in a stressed out staff. So the first thing that you can do is try teo, get it? Well, why’re we stressed out, is it because we don’t have enough help? And maybe we can hire a temporary writer to help us? You get on top of this, or have we just really taken on more than we can handle? And we need to reevaluate how many pages we have on the site. So if we can find a concrete place to start that conversation, we can start solving the problem you have in one of the things that we were talking about is like, what does? Your website being out of date really look like so that could look like everything from your board listing just doesn’t you know, you added somebody on the board two months ago, but they’re still not listed on your site so that’s kind of a minor out of date. But one of things that drives me crazy is when i go to an organization’s website and i see, like, save the date for her upcoming conference in december twenty fifth eleven but i mean, maybe that’s a little exaggerated, even last a month out exactly. And it’s like no, come back. You know, the next day i should see conferences from the pictures from the event i should see what happened. I should see the tweets, the storify, whatever it is. But i think when organizations say, like what’s new and you go to the what’s new page and it’s talking about things from six months ago again your donor, your activist, your participant is going to think you’re not keeping things up, and then they that will actually impact your reputation. So, you know, at big duck, we think a lot about your brand, so so our angle on a lot of this is hacking you your user website as a way to really continue to build a relationship with your supporter. Your website. Visitor. Whoever that is and make sure that you have said, is just enhancing their perception of you and not eroding it. And so, you know, when your website is out of date, it will start. People won’t think they’ll think a lot less of you, it’s, like coming by to your office and see that there’s paint chipping on the wall. What else? Anything you want to add to ah, what kira suggested about howto evaluate what? What? What? The task is that’s ahead of us. Yeah, i mean, i think here is laid out of really thinks about it so smartly, which is why i love presenting with her we’ve a love fest, but i think not, you know, it’s great to think about what are the pages, how we maybe minimize those number of pages we have to keep up today, but then layering in again, this idea of goals and audience is coming back to that, which is saying, okay, let’s say there are a hundred pages we’ve built the site, i can’t change it, it is what it is. I only have twenty days and not one hundred let me then focus my twenty days on the twenty most important pages, and those most important pages were the ones that maybe get the most traffic are most critical to any initiatives you’re running and are really the ones that your audience are looking for. Not necessarily the page at the executive director of the board chair tell she was most important, which is another congressman, we’re definitely gonna get into the board and senior senior leadership, they have their opinions as well, but it becomes very difficult and even your own staff. You know, one of the things that we’ll talk about is that editors and writers really like making things that are new, and there i won’t forget the first time that my online writer realized that it wasn’t it she’s pushing the rock up the hill, and it comes rolling back down and she’s got to push it back up again. We got a page lunch and she had really worked hard on it, and it came out great, and i made the mistake of saying to her right after it launched like, oh, great! And then the next time we come back and revised this page, we can look into this bit of it, and we’ll have data about that and the look on her face, who’s, just don’t make me do it again. You don’t have to do that again. And so it’s, not just the senior executives who are pushing us to do things that may not be really what’s most needed no it’s, always fun to do something new and it’s. Not as fun to go back and redo something that you thought was done a year ago let’s probe this little deeper when we’re getting of suggestions from boards, senior leadership, how do we how do we manage that on anybody? When, when, when their suggestions are misplaced, right about priority? It all goes back to what sarah said about goals and audiences, and if you’ve built a strong understanding with all of your stakeholders about what your priorities are and how you’re going to connect with your audience is then it’s easier to go back to that is a foundation and you know, if you can say yes, i understand that this is important to you, and when we’ve when we look at what people are looking at, there is a mismatch here you khun service that and have that conversation with them if you haven’t reached that agreement, it’s a lot harder to shift that conversation later, and i think when they come to you and say we want to change its pages, ask questions, why? In who? You know, why do we need to change it on dh who really needs this page? Updated who’s looking for something new that’s not already on there and let me tell you a little bit based on those thinking about the wise and the who’s, what i think we should be focusing on now, at the end of the day, i could say all i want to say about that as a consultant, but you live in an organization, and sometimes you have to listen to the senior leaders, but i think you can at least try and have a strategic conversation as much as possible, and you can set the agenda as well. You know, we don’t wait for our senior communications executive to find a page on the website that he thinks need to be needs to be updated. We tell him here the pages that we’ve decided to focus on for the next three months and here’s what you’re going to get from it. And so by framing the conversation again, back to the goals and audiences, you can take more control of it. I’m being proactive with that, i think you know, the other thing i’m thinking about us were talking, and we spoke again a lot about this previously, which is, i think organization non-profits have to make the shift of thinking about their website as a program, right? So you know what i mean? Like so if you think about the programs you’re putting out in the world, whatever those those maybe whether they’re in person, whether their, you know, whatever services you’re providing, if you think about your website as a service you’re providing, then maybe the idea of giving it, you know, love and attention and care and feeding feels a little bit more comfortable. I think when people still think about their website as this, you know, printed, you know, like the statics for tools, the support tool, but not a living breathing mechanism that could help advance your mission and connect with people. That’s what we’re really talking about. Excellent. I love that love that idea think it seems very simple programs, and it is so fundamental reputation, right and reputation and brand that all sang like that we’re thinking about exactly let’s move teo structuring the site two to help to minimize updates who was firing? One continues, i’ll speak briefly, but i think here has a lot of great things to say here i think you know when it comes to when your first structuring your site it’s important to think about what are the priorities that my audience is looking for again? Not necessarily what i’m what the senior staff for any staffer looking for, but it really ask the questions if you have an existing site doing user testing, finding out really what the community wants from your website again thinking about it as a program, and then once you’ve structured the site, i mean again asking those questions that, you know, in six months from now on, we’re looking at all those pages we have to keep up to date how we done ourselves a disservice. Certainly i’m not saying you should build your sight in a way that it doesn’t have to be updated. I think it’s important again for that website to be a living representation of your organisation, but maybe minimizing the number of pages that might have to get those updates and think about, too. What are the pieces of the site that need to be time sensitive and need to be up to date if it’s the description of you know your mission around a particular project area that’s probably. Not going to change. And you should probably structure it in such a way that that part of the page is is evergreen. And there might be things around it that change. There might be a little news box next to it that has blood posts and press releases saying the newest things about that program. But if you don’t have tio embed it all together so that you have to rewrite the entire text, you know, every three months, you’re going to save yourself a lot of time. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked. And naomi levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. You must have other ideas about that physical structure around around timesaving go ahead, please. So another one is, and this one is a little harder to explain without the screen shot in front of me, but what we used to dio is, you know, every page had a bunch of sub pages, and anytime self they needed to be updated on one of the sub page you work on the sub page, it would be this longer, bigger piece, and then, you know, you’d have to go to the page that was above them and like you had all these updates in different places, and what we’ve done is just eliminate a lot of that, and so will have an overview page that has, again the evergreen overview of here’s, the work that we’re doing and why it matters. And then we’ll link off to a few more timely things, like a block post about it or a press release, some kind of statement or testimony, and when that piece ages, we just delete the link. And so we keep that high level overview of what we’re working on and why they’re little supplementary pieces of it that give you a sense of what’s going on right now? But we haven’t built it in the structure of the site. We haven’t created extra pages, we haven’t, you know, built it into the menu, and once you build something into the menu that’s really tough because if you have four things in the menu, every one of them has to be updated. But if you could just have an overview page that refers to for things, you give yourself a lot more flexibility. Excellent, excellent! You got more that’s, a that’s, a great one, i think that’s about it for a structure there. I missed anything. No, that sounds good. I mean, one of the other things i knowthis is neatly under structure that we talk about is sort of using the work that you’re doing another channel. So let’s say you’ve got this great instagram presidents or you’re really active on facebook or you’re tweeting a lot and thinking about how to embed or bring that content in as a way to keep your sight feeling dynamic and what’s the right places for those things. Where should that live on your site? How should it live on your site? That’s another thing that we have people think about, okay, so it’s possible to have more than just a little little box recently sent tweets exactly what more can we didn’t mean? You could just have the most recent tweet you could, depending on how sophisticated your twitter ah, you know your your twitter tweeting is if you use specific hashtags, you can connect those hash hoexter appear on specific program pages or bio pages if staff members are mentioned by name or by twitter handle okay, yeah, things like that so just being like taking it up a notch, being a little bit more sophisticated with how you bring it in, but while we’re talking structure let’s also go into deep structure, which is actually the platform that you’re on. And this is another part of website e i love that i asked you before you kind of threw up your hands and and then a man came back and now now it’s come back in a deep strike now we’re getting deep deep here throw this goes into the category of invisible ways that your sight can be out of date, you know you can come to my site and you can’t tell easily if i’m running word pet press three point seven or four point two, but it matters, and if you fall too far behind on those updates, you open yourself up to security risk as well as not being able to take advantage of the latest developments on your platform. And this is something that i think a lot of the content specialists just don’t have on their radar and it’s something that you need tio have a sense of how often your platform updates, which are the updates that are important for you to take advantage of and then work with your vendor or your in house team to make sure that, you know, you’re sticking to a schedule and you’re not falling too far behind. Yeah, i mean, i think websites have sort of two sides, right there is the front end, which is what the user experience is what the person sees, what they can tell is happening with the organization based on your site, then there’s the back end, which people love when i say back in, then there is the back and that’s where they’re headed, right? And, you know i think you think people are thinking that because i’ve had people say it’s, because your mind is in the garden sometime sometime, i here i am back in altum now, maybe i don’t i don’t have the same day, and my body studio is okay. So the on the back end of the website, we’ve got your content management system and your constituent relationship management system, and sometimes the cms sincere amour love lovingly integrated sometimes they are two or twenty different systems that are connected to your site, depending on how you have it set up and it’s important again to think about as a staff you’re worrying about how those things work in secures point, you need to make sure you’re paying attention to both sides of the equation s so that the site is not only again representing you well, but also doing all the work it can for you and and supporting your fund-raising your outreach, whatever it might be that you need those systems to be working well and up to the latest date of what they can do for you care. When we did an overview, you mentioned accountability keeping you’re keeping yourself accountable, what’s what’s this about. Well, once you decide that you are going to stick to a certain update schedule, i mean it’s like sticking to a diet, right who’s going to be able to do that completely on their own without any sort of reminders or accountability, some of us can, but most of us can’t, and i can tell you one thing that definitely did not work for us, which was having the systems and automated reminders, you know? Hey, tony, this page is out of date, you might want to check it out just became anxiety producers and it’s so easy to ignore them because the system won’t know if i don’t do anything about ignore exactly. And so one of the things that we found is that in order to hold yourselves accountable, you really need a person to be part of that and there’s usually somebody on your team or associated with your team in some way, who is going to be open to taking on that roll. And, you know, one of the things that i encourage people to do is figure out who that person is embraced that about them, you know, used. There, there their charm and organizational skills. Thank you. Fair lovingly nudging. Yeah, and you know that that’s going to be the person who has all the spreadsheets and gets really anxious when deadlines are approaching, you want that person sharing that that skill with the rest of your team? Because otherwise it’s just too easy, like farrah was saying in the press of all of your communications and email schedule on all of that to just let this thing that feels not as urgent slide, but, you know, you do that too long, and all of a sudden you have five weeks of work backed up that you could have been tackling a little bit like a project manager function. Okay, the other thing we talked about this is about accountability, general, with all sorts of things is the racy model? Do you know that the r a, c i so that stands for responsible, accountable consultant informed, and the idea is that at the start of every project, you think about those different roles, so for example, we may be accountable to the executive director, but they don’t need to know they’re not they’re not responsible for things. That they don’t even have to be consulted are informed they just want their they’re ultimately accountable. Maybe they have to be informed, but the communications director has to be consulted, and then the communications manager is the person who’s actually responsible for getting it done. So thinking about those different levels of where people have to weigh in so that you’re not, you know, waiting on this, you’ve got this long list of pages, you have to go through ten people thinking about people’s different roles on that accountability scale could be very helpful, okay? And then another thing that you can do in addition to getting a person involved is think about how you’re presenting to yourselves, the work that needs to be done. So, like i said, it doesn’t work to just have a system generated email land in somebody’s email box, and nobody knows it’s there one of the things that has worked for us is to do a chart and the amount of red on the chart shows how many pages have past their expiration date on the site and visual yeah, eso to share that publicly and then there’s a sense of sort of shared accountability like, oh, how did the red get so big? And i’ve actually had the editors say, wait, can we wait just a couple more days before we make the next charge? Theo? Yeah, exactly out of the rain. It looks so much better if we could just getting forty eight, forty eight hours. Yeah, exactly. And so figuring out what the right tools are to motivate and and get your people feeling the urgency about it, i think it’s going to be different for every organization that’s one that’s worked for us. All right? We still have another couple minutes together, like, another three minutes or so. What? What else do you want to share that we haven’t talked about yet? I mean, one of things that we sort of end the session on is that people should make a road map for themselves. What? What should they be doing? As you know, is a result of thinking about this. What do they think they need to do immediately? That might be doing a sort of friend and sweep of the site and figuring out like, oh, my god, we have that, you know, what’s new section that hasn’t been updated in two years or, you know, put out the immediate fire is the low hanging fruit, as we like to say, so make a road map of what do i need to do this week? This month? What do i need to do over the next six months? What do i need to put on a schedule for next year and just really plotting out? What did you and making yourself unorganized way to think about it cause there will be it’s like anything? Lots of anxiety around this issue? Oh, god, and it really is i was doing it wrong, or i’m worried about it, but just really just try and plan it out, map it out and think about where is the biggest thing you need to put your attention on with the resources you have, kerry wanna add anything? Just that this is never challenged, that anybody has completely conquered, and even though i’m up here, you know, sharing tips and wisdom that have we’ve come across our site is not up to date entirely, you know, we haven’t gotten rid of the red on that chart, it’s, very brave of you and well. I’m sure if you poked around hard enough, you could find something that was obviously out of out of date. So it’s also being kind to yourself and acknowledging that this is something that you’re going to be working on for a while. All right, we have to do a shout out. Tio sarah, sarah, durum who’s the cold herself president or ceo and president the grand poobah i call her the big big duck of big. Alright and today your birthday have hurt the chariots. March forth it is four. So happy birthday sorrow they sarah happy twenty nine. Yes, of course. And she’s been on the show. She’s wanted me to get you for some time now. Here we are. Here we are. All right. We’re gonna leave it there. Thanks for having us. My pleasure. Thank you very much. Kira farrah trompeter is the vice president? Maybe someday i don’t know. I don’t know. I like it. So it spread like vice president you do. Alright, vice president of big duck. They’re consulting agency thinks a lot about brands and reputation in new york city. I’d like to visit your office any time. And kira marchenese very good, thank you. I names are important. See she’s, the senior director for digital strategy and platforms at the environmental defense fund and again farah kira, thank you very much. Thank you, thank you, stony martignetti non-profit radio coverage of ntc non-profit technology conference twenty fifteen at the austin, texas convention center thanks so much for being with us. My thanks always to everybody at inten the non-profit technology network loved being at that conference each year, and i’m sure i’ll be there next year. Also next week it’s our twenty fiftieth show next week we’ve got giveaways in studio guests all the regular contributors have a comedy sketch, live music, a new sponsor and lots more going on two hundred fiftieth show fifth anniversary of the show we’ve been doing this each week for five years be with me next week are two hundred fiftieth show july twenty fourth. If you missed any part of the two hundred forty ninth show, find it on tony martignetti dot com opportunity collaboration with world convenes for poverty alleviation it’s an outstanding unconference that will ruin you for every other conference it’s over ninety three percent sold opportunity collaboration dot net our creative producer is claire markoff. Sam labor, which is the line producer show social media, is by susan chavez, susan chavez, dot com and our music is by scott stein. Thank you, scotty, with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff, sort of dane toe. Add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gifts. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio Knowledge Base Inauguration: Branding

 

I’m kicking off the Nonprofit Radio Knowledge Base:

Sarah Durham is principal and founder of Big Duck, communications consultants for nonprofits. People need to know you before you can ask them for money. What is brandraising and how does it pave the road to fundraising? (Nonprofit Radio for 12/6/13)
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Nadia Tuma is a brand innovation strategist with clark | mcdowall. Your brand goes much deeper than logo and tagline. What’s the process to discover your brand strategy? Once you’ve found it, how do you manage it? Nadia and I discussed on Nonprofit Radio, 3/26/13.
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Lacey Kruger, lead information architect at Blackbaud, and Misty McLaughlin, the company’s principal user experience consultant, have lots of ideas to help you design your online properties for success, so visitors return and supporters stay engaged. (Nonprofit Radio for 2/1/13)

Fundraising Day New York & TMI

Screen Shot 2013-06-17 at 12.49.30 PMFundraising Day New York
What a rush!

I spent all day on June 7th, 6 to 6, at Fundraising Day hosted by the Greater New York City chapter of AFP.

We were on the exhibit floor in a jam packed 10×10 booth loaded with lights, cameras and mics to interview guests for Nonprofit Radio. I talked to 15 people in 9 interviews, including

  • Beth Kanter on online engagement & measurement; she said fuck twice
  • Sarah Durham, CEO of Big Duck, on brandraising; I put her in Jargon Jail for “competitive landscape scan”
  • Dan Blakemore and I talked about donor retention, from phone to Facebook; he’s got a great radio voice and a hearty laugh
  • Doug White and Greg Muth unpacked hedge funds, private equity and leveraged buy outs for fundraisers, including policies and ethics

In the coming months I’ll feature all the interviews on Nonprofit Radio. Get show alerts by email so you’ll know who the guests are each week.

In a few weeks, after post production, all the high def videos will be on YouTube. Here are pics from my interviews.

Screen Shot 2013-06-17 at 12.48.55 PMTMI: Too Much Information
Congratulations Aria Finger!

She’s COO of DoSomething.org and a past guest on Nonprofit Radio. She was recently appointed president of TMI, a spinoff of DoSomething.

TMI will lend to nonprofits and other marketers, DoSomething’s expertise and research in mobilizing 18-to-25 year olds in social change campaigns.

At Fundraising Day I interviewed Muneer Panjwani, business development manager for DoSomething, and he keyed me in to Aria’s success. Thanks, Muneer!

There’s another chief executive who’s even closer to Nonprofit Radio. Amy Sample Ward, our social media contributor, was appointed CEO of Nonprofit Technology Network (NTEN) this month. I congratulated her on last Friday’s show, when we talked about Storify and Quora.

Nonprofit Radio gets me meeting so many smart, successful people working in and around nonprofits who generously share their expertise with listeners. Are you one of the 9,000+ who listen each week? Join us! You can subscribe on iTunes.