Tony Martignetti
Host of Nonprofit Radio and the Planned Giving Evangelist
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Latest Nonprofit Radio Episodes
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Empowering Women
Jenny Mitchell’s 2024 book, “Embracing Ambition,” unites the leadership stories of twelve exceptional women CEOs. The result is a mentorship resource for the current and next generation of women leaders. She shares the challenges, including perception barriers, glass cliff assignments and collective vision. (This originally aired August 26, 2024.)
A Different Take On Donor Retention
Most donor retention research is on process. Like, get your acknowledgment letters out within 24 hours. Kerry Hecht’s research takes a fresh look at how to keep folks with you. She shares her thinking on getting people to donate time as volunteers, and donate through purchases. Kerry is CEO of 10k Humans. (This originally aired September 9, 2024.)
Quantitative Fundraising Research
You can stop relying on conventional wisdom passed on through webinars and conferences. There’s a plethora of quantitative research on how to optimize storytelling to get your best fundraising outcomes. What is social emotion, how do you evoke it and why should you? How much story detail is not enough or too much? Better to talk about individuals or groups? What does the research reveal to maximize Planned Giving fundraising commitments? Professor Russell James of Texas Tech University walks us through what the research shows. (This originally aired September 23, 2024.)
Easy Fundraising & Friendmaking for Board Members
That’s Gail Perry’s new book, working to overcome the bad reputation foisted on fundraising by many board members. She’s clear on the four fundraising roles your members can play, and only one means asking for gifts. She also emphasizes the importance of solid stewardship, and how easy it can be done, along with how your board and staff can best divide the fundraising work. Gail is the founder of Gail Perry Group.
Nonprofit Radio
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Planned Giving consulting, training, and speaking.
New Book · Out Now
Planned Giving Accelerated
A practical guide for small and mid-sized nonprofits. Start with simple bequests, focus on your most loyal supporters, and frame legacy giving as a conversation about mission, not technical fundraising.
Learn More
Recent Spots on Other Shows
All Spots- Listen
The One-Week Fundraising Plan Small Nonprofits Are Missing
September 8, 2026 • My Worst Investment Ever Podcast with Andrew Stotz
- Listen
The Planned Giving Multiplier: Why Your Most Loyal Donors Are Your Biggest Opportunity
August 24, 2026 • We Are For Good
- Listen
He Wrote the Longest Book Title in Nonprofit History about Planned Giving. The Advice Inside Is Even Better
August 19, 2026 • Missions to Movements with Dana Snyder