If you want your presentations and messages to persuade people, you need to be present; clear; confident; unscripted; and have fun. Whether you’re meeting one-on-one, one-on-one-hundred, or you’re on stage facing 2500. Whether you’re in person or virtual. Paul Gordon preaches the gospel of “Get out of your own way in order to say what you truly mean.”
We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners
Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.
Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
Stephen Christopher Nill: “Planned Giving Accelerated” & The Martignetti 3-Step, 1-Week Planned Giving Launch
It’s a first for Nonprofit Radio! Role reversal. Guest Stephen Christopher Nill leads the conversation and interviews Tony about his book “Planned Giving Accelerated: The Cut Through the Sh!t, No-Nonsense, Practical, Step-by-Step Guide to Start Legacy Giving Fundraising at Your Small to Mid-Size Nonprofit Simply in One Week with Bequests (The title may be longer than the book. Did you need a nap?),” launching on 15 September. A major part of the book is the 3-Step, 1-Week Planned Giving Launch.
We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners
Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.
Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio. View Full Transcript
Welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdomadal podcast. Oh, I’m glad you’re with us. I’d be stricken with pulsatile tinnitus if I heard that you missed this week’s show. Here’s our associate producer, Kate, to tell us what’s going on. Hey Tony, here’s what’s going on. Planned giving accelerated and the Martinetti three-step one-week planned giving launch. It’s a first for nonprofit radio. Role reversal. Guest Steven Christopher Nill leads the conversation and interviews Tony about his book. Planned Giving Accelerated. The cut through the shit, no-nonsense, practical, step by step guide to start legacy giving fundraising at your small to mid-size nonprofit simply in one week with bequests. The title may be longer than the book. Did you need a nap? Launching on 15 September. A major part of the book is the 3-step 1 week planned giving launch. On Tony’s take 2. My book is here. Here is Planned Giving accelerated and the Martinetti three-step 1 week planned giving launch. Woohoo! It’s a pleasure to welcome back Steven Christopher Nill, JD who founded Charity Channel in 1992 and built it into one of the world’s largest online communities of nonprofit practitioners. Through charity Channel Press, he has published dozens of books on fundraising and nonprofit governance. Across 4 decades inside development offices and advising hundreds of nonprofits, he has helped raise billions of dollars. You’ll find him writing weekly to development professionals at charitychannel.com. Steve is also on LinkedIn. Steve Neil, welcome back. Tony, it’s uh, it’s always fun to join you on your show. You’re quite a character and I always have a good time. So thank you for having me back. It’s my pleasure. Um, I, I don’t mind being a character. That’s, I, I, I, I, I’m, I’m gracious, I’m grateful for that. Thank you. Um, we’re, so we’re running this episode very differently. This is a first. I’m the guest. Steve is going to lead the conversation. He’ll interview me about my book, Planned Giving Accelerated. You’ve heard rumors about that book, which launches on 15 September, the week we are releasing this episode. Steve I’m in your hands. Tony, um, well, first of all, as you know, um, I’m a publisher and technically still am, although I, uh, not accepting new titles and most of the titles I published are in the rearview mirror now, it’s been so many years. But I have to start with the amazing title of your book, um, the Plan giving accelerated Part. Um, is, is something that even even Wiley might like, but then. The elephant in the room, your subtitle. The cut the. Can I, can I, exclamation point. Oh, no, we say shit now. Let me, let me do it. Uh, comma, no nonsense, comma, practical comma, step by step guide. Longest subtitle I’ve seen in a book, maybe ever, and, um, that, and, and that, that would have had to have given wily acquisition editors. Wait, you didn’t even give it full justice. So let, let me go. OK. It, it’s, it’s planned giving accelerated. The cut through the shit, no-nonsense, practical, step by step guide to start legacy giving fundraising. At your small to mid-size nonprofit simply in one week with bequests. The title may be longer than the book. Did you need a nap? That is so long that I, I didn’t even think that was the the real whole title. And so I, that’s why I left it off. And now that I’m, I’m looking right at it, I see I screwed that up. It, it’s like unbelievably long title and it’s so, it’s so much fun and Um, it tells me right off the bat that this is that I’m gonna be reading and I did a down to earth, um, just a very real, real book on plan giving. And I have to say, even though my press has published more than a few titles on, uh, plan giving and major gifts over, over the decades, um, And we’ve always tried to be down to earth too. You, you take the cake. This is, this, this got my attention. I, you almost made me want to go back into publishing, uh, just to be able to publish your book, but, um, couldn’t quite pull that trigger. But congratulations to you on writing the book you wanted to write because obviously, um, and I understand there’s quite a story behind the whole Wiley thing and But you you’re not gonna tell it without sitting in a bar somewhere with some wine, apparently, um, but I I bet it’s a delicious story and they really missed out if they didn’t pick this up because this is really something. I really, really mean that. It’s a very good read, very enjoyable read. Not something you expect on on a topic like Plan giving. So why don’t we start with this question? From your perspective, what is plan giving fundraising, and what’s its value to nonprofits? And I, I would not normally ask that question because everyone kind of has an idea of what that, what the answer would be, but I don’t think they’re ready for the answer you would give it, so go for it. First, as, as a guest here, I, I, I wanna do what I do when I’m a guest on anyone’s, uh, podcast. I, I thank them. So I, I thank you very much for leading the conversation, uh, uh, here on nonprofit Radio. Thank you for your willingness to do this. You volunteered and I, uh, immediately thought that was a great idea and, and here we are. So, um, um, thank you. Um, thanks also for recognizing the fun. And the accessibility of the title, that’s, that’s why I’m having fun with it. That’s why it’s the cut through the shit, no-nonsense, practical, etc. etc. Um, did you need a nap book? Uh, yeah, uh, I want folks to know that this is, this is accessible planned giving. This is practitioner level, not academic. The, uh, this is a book that you’re not gonna find it, uh, Columbia University, uh, nonprofit fundraising management, uh, master’s degree curriculum. They’re not, they’re not gonna, they’re not gonna make this book part of their coursework. Uh, but it, I didn’t write it for them. It’s for practitioners. Um, and there’s a little side story too, the, the two major nonprofit, uh, sort of, I think, legacy media outlets, uh, refused the book. They wouldn’t, they wouldn’t excerpt it, they wouldn’t review it. I guess they, they believe it has to be, uh, an academic tome to be worthwhile, uh, in their limited minds in their limited scope of what planned giving is. So that’s, that’s ancient thinking, uh, and that’s what I’m fighting against with the audacious title and just the whole idea that you can have fun with planned giving. And it can likewise be easy, uh, and accessible and affordable. So thank you for recognizing that. And, and I, I didn’t forget your questions, but thank you. Well, I want to thank you. Um, we, we resonate on that because the whole reason I started Charity Channel Press was to find authors like you who, who were very down to earth. And, and just didn’t try to gussy everything up in academic prose all the time and that’s, uh, so you’re kind of my hero. I really. Let me ask you though, I, I know I, I, you, I didn’t answer your first question. I’d love to get into the myths of plan giving. All right, I didn’t answer your first question though. Did you, did you want me to go ahead. I’m still answer your first question. I, I took an elaborate, you know, I was, I’m being, uh, I’m trying to be a gracious guest. I’m, I’m being thankful. Um, yeah, the value of planned giving, uh, it, it’s sustainability. Uh, start that with endowment growth, lots of planned gifts, and the one that I focused on in the book, gifts and wills, come as lots of, I mean, the vast overwhelming majority of gifts and wills come as the most desirable type of gift any nonprofit can get, unrestricted cash. And I recommend putting as much of that unrestricted cash as possible. I realize there are constraints. We gotta keep salaries paid. We gotta keep the rent paid, etc. but as much as possible, put that into endowment, which helps create and support your, your mission’s sustainability in your community. And for a small nonprofit or a medium sized nonprofit who I, I gather those are the two, markets that your, your book written to, I shout them out in the title to at your small or mid-size nonprofit. I’m promising this is, this, this book is for you in small and mid-size shops. And so building, building an endowment may not even be on their radar screen by the time they pick up your book, but after they’re done reading it, I think they’re going to be able to see that they can do that and you’re showing them the way to do that. Is that right? Exactly. Yeah. If you have zero endowment, like I, I, I say, and, uh, like Grandpa Martinetti used to say in his broken New Jersey Italian accent, none you worry. None you worry. You, if you have a zero endowment, you, you, everybody, every nonprofit had a 0 endowment at some stage, you can launch. You can launch with those first planned gifts when they come to fruition. This is, it’s doable. It’s very, very doable for small and mid-size nonprofits. I guess what I, what I’d like to get, get into a little bit here is if, if I, I’m and I have, I have started some small nonprofits and and um have been in that role myself. If, if I’m, if I’m seeing executive director, um, maybe we do or don’t have a development person on staff, probably don’t in some, in many cases. And, and I think about plan giving. I think about all these really super technical kinds of of things like charitable trusts and and. Um, calculating deductions and, and income streams and, and, and, and all that stuff, and I think, man, we are just nowhere near being ready for that. What would you say to that executive director, Tony? Yeah, they’re buying into, uh, one of Tony’s top 6 myths of planned giving. Uh, and one of those is that we have to offer lots of gift options. So that means we have to train up our staff on the, the, the, the plan giving methods you mentioned, and, and I often cite the, the nuances of a charitable remainder unit trust with net income makeup provisions. Which, which really does exist. Uh, yeah, so we, our staff has to get educated. We, we, we’re gonna need a year of professional development in planned giving before we can be confident to, to meet our donors and talk to them about planned giving. You, you’re, you’re buying into a myth that, uh, I, I despise. Um, it is, it, it’s a myth. It’s one of Tony’s top 6 myths. You launch your planned giving with the most basic, the simplest, the most easily understood planned gift there is. gifts in wills, also called charitable bequests, they mean the exact same thing. And there are 3 things about gifts and wills that are, are about wills that make these sort of universally understood, because nearly every American adult knows what a will is, how will works, and that they need to have a will. Those 3 things are in your favor, that they, along with, uh, 17 other reasons, because in the, in the book I have the Martinetti, 18 reasons why. Gifts and wills are the place to launch your planned giving. So I don’t just have one reason. There are lots of reasons why gifts and wills are the place to launch planned giving for, for small and mid-sized nonprofits. You listed 18 of them in the book and um with the first one being they’re the most popular plan gift by far. Uh, is that true? Wills, um, gifts from wills outpace a charitable remainder trusts or life insurance trusts and things like that. Yeah, by far, um, you, you, you, you’d expect to see at least 75% of All the planned gifts in, in any planned giving program. You can name the, name the largest nonprofits you can think of in the country, uh, uh, Harvard with whatever $50 or $70 billion dollar endowment or go to the other coast, uh, the University of California system or Go to the University of Chicago or the Cleveland Clinic or go to down to Texas, University of Texas system. Um, where in, where, where can we pick in the heartland? I don’t know, University of Missouri, University of Oklahoma, um, Wyoming. At least 3/4 of the planned gifts in, in any of those programs are simple gifts and wills. And in some smaller shops that I’ve worked with, I’ve seen it be as high as 90% of all the gifts are these basic, simple, charitable bequests, gifts and wills. Yeah, by far the, the most popular. So, if, if I’m a, if I’m running a small to middle sized nonprofit, Tony, what would be reasonable for me to expect in terms of um what my agency will receive over say 5 years if I start a program and according to how you suggest doing that in the book, how should I view that? Uh, well, in terms of dollars, uh, the dollars received, I mean, gifts and wills mean that this is cash to your nonprofit when that planned giving donor has died. So, this is long-term fundraising. I make that very clear. Uh, so 5 years, there are metrics, we could talk about what metrics you might use in the, in those 5 years, but, you know, the likelihood of someone dying. In those 5 years, uh, I guess it’s kind of small, unless someone very elderly in their, maybe in their 80s or 90s has put you in their will, because you’ve launched Plan giving and they were one of your top prospects. So that’s a possibility. But, you know, folks in their 60s, 70s, 80s, they’re most likely gonna live at least 5 years. So, you know, the, the, the dollars realized would be, wouldn’t, I wouldn’t expect to realize many planned gifts in just 5 years. If you want, so it’s a longer scope, but it’s mentioned in the book, the average charitable class is $35,000 right? The average is $35,000 in the US. Yes. Um, it’s just that you have to wait, you know, for people to die for this to become cash. So, again, very clear, this is long-term fundraising for your nonprofit. So, if, if I’m, if I’m looking at a program like this, and I have all of the needs of uh of, of a smaller middle-sized nonprofit in front of me, uh, obviously current giving is gonna look very attractive to me. But to the extent that, that I want to start building an endowment or, you know, providing for the future, I’m not gonna have a lot of assets to invest to do that. I’m not gonna be able to train staff and, and do all the things that I would think of as a plan giving program. But you turn that on its head, you make the argument. Very well, that the investment is really low to achieve the results you’re talking about. Tell us about that. You’re, you’re, you’re kind of, uh, like pecking at the Martinetti 3-step 1 week planned giving launch. It’s, it’s 3, the 3 steps are, are the 1st 3 chapters of the book, and, and they’re all identify your top prospects. That’s step 1, right? Yes it is. I read your book. Launch with gifts and wills. That’s Step 2. That’s chapter 2. Step 2, yes. And then cultivate and solicit your top prospects. Step 3, right? That’s right. Those are the 1st 3 chapters of the book. Within a week of reading those 1st 3 chapters, you can launch planned giving at your nonprofit because launching means. You’ve had your first conversation. Whether it was a cultivation or solicitation, that’s gonna depend on the, the top prospect who you had that very first meeting with, depending on what stage your relationship is with them. But that’s the launch. There’s not a campaign. There’s not a press release, there’s not a four color brochure even. You don’t need a web page. You don’t even, you don’t need a website. You don’t need a web page. You just start having conversations with your top prospects and of course I talk about step one, how to identify those top prospects. But you’re right, it’s not, not only is it not expensive, it’s just, it’s, it’s wildly affordable. You have everything you need. You have the data in your CRM database to get the top prospects. You’re just gonna go query on longevity and consistency and loyalty of giving. And of course, I go into a lot more detail. And then you start with gifts and wills, and that’s where I make the case with the Martin Etti 18 reasons why gifts and wills are the place to launch. So you know you’re, you’re comfortable starting with gifts and wills, and that’s, that’s the, that’s the primary, actually, more than the primary. That’s the sole focus of your marketing and promotion, which, uh, I get lots of marketing tips in another chapter. And then step 3, that’s where you actually start having the, as you said, the cultivation and, and solicitation conversations with those top prospects you identified in step 1. You have everything you need. You have the data. Now you, now you know to start with gifts and wills, and you have the relationships. You’re talking to people who love your work. We know you’re, we know they love it because they’ve been supporting it for, for 1520, 25 years in some cases. Those are your loyal, committed donors that you identify at step one, chapter one of the book, and you open the conversations with those folks. That’s your launch. Conversations with committed loyal donors about a gift in their will, celebrate that. You’ve launched Planned giving when you’ve had that first conversation. That seems so simple. Um, I, you know, you, you and I have, have a lot of years in the planned giving arena and we know how complicated things can get. Um, I hate that. I hate it. I, I get that. I get that you hate that, and you’re starting to make me hate that too, even though I love the, uh, I love the technical aspects from my, from my own career, but You make this really accessible by focusing on. The, uh, sort of, I’m not even gonna call it the lowest rung of the ladder because frankly, it’s the lion’s share of gifts that come through it, so that doesn’t do it justice. And it’s also the, the, the most direct and straightforward thing that you can ask somebody to do because everyone knows they need a will and You don’t have to tell them what it is, and yet if they salt your organization in there as a bequest, um, your, your organization at some point is going to receive a significant gift, right? I mean, it’s, it’s just so accessible. That’s what amazed me about, about, um, your approach. Yeah, I, that’s, that’s exactly what I want folks to recognize that it is accessible and affordable and easy for small and mid-sized nonprofits. Uh, you, you’ve, you just characterized it perfectly. So, I wanna hear about the um uh OK, let me, let me, let me say this. I laughed out loud and all kinds of places in the book, especially the footnotes and and I’m gonna confess here that my, my years as a publisher. Conditioned me to hate footnotes, Tony, and I even mentioned that to you not long ago. And I suspect that if, if I had published your book, you and I would have had to arm wrestle over, over footnotes and, and that would be my bad because as I look at it with fresh eyes. Uh, there is so much fun in the, in, in, in your humor that you, you would miss if you don’t read those footnotes. So I’m gonna, I’m gonna withdraw my, my stupid publisher’s knee jerk reaction about footnotes and, um, eat my words because I was wrong. I was really wrong. And if, if you don’t read Tony’s footnotes, you’ve missed at least half the fun of, of his, of his book. It’s, they’re so fun and refreshing. Um, So tell us, I, I, I, I used to have this thing called Nil’s breakfast rule um back in the late 90s that I wrote about where I would take financial advisors, you know, uh financial planners, insurance people, bankers, real estate people to breakfast every morning. And Um, cultivate them to, to, to send me clients, nonprofit, um, or potential clients who would make major gifts to, to nonprofit organizations. I call that Nils. Breakfast rule and, and it, you know, it was a key, a key thing that led to my success in that, in those, in those days. Then I read Martin Etti’s meal plan and you’re like, wow, I, I had to learn what that is. So why don’t you tell us what is Martin Etti, what is the Martignetti meal plan? Uh, thank you. Yeah, um. MEAL is an acronym in, in that, uh, which stands for Meals Expertly Allow Learning. I, I put this forth because I love doing donor and prospect meetings over meals. I, I’m an Italian guy. Food is very important to me, but beyond my love of food, I think there’s real value to having meetings over a restaurant meal. It doesn’t matter. Breakfast, you had your breakfast, you had your breakfast rule. I’m surprised you didn’t call it Breakfast Club. Neil’s Breakfast Club, like NBC or The Breakfast Club, like the Breakfast Club movie, the movie from the 80s, but you were just way more creative than I am. You had a rule. All right, you, it was a rule instead of a club. It’s more, uh, it sounds more authoritative as a rule than a club, um. So first you start with the shared space. We’re, we’re, we’re sharing a physical space, a table. I’m not talking about sharing meals. I don’t, I don’t pass my, my, uh, my lunch over to, to the donors to share, no, but we’re sharing a physical space. So I feel like I’m in community with a donor or maybe it’s a donor couple, you know, they may be spouses or partners I’m meeting, but usually it’s one on one. I feel like I’m in community with the person because we’re in a shared physical space. We’re sharing that table. And then the other advantage. Is the, the, the understood. Just the universally recognized cadence of a restaurant meal. We know when there’s gonna be a short pause, like after the server takes the drink order, and the drink might, you know, it’s something that’s not necessarily alcohol, it might be iced tea and water. We’re, we’re, you know, but then we’re gonna have like 3 or 5 minutes before the beverages come. Um, and then they’re gonna take our, that’s a short break, so you can kind of pace your conversation around the, the milestones and everybody understands what the milestones are. Both, everybody at the table knows because every, every, every adult knows how restaurant meals get, get paced out. Uh, and then you know, after you give your entree order, then you’ve got about maybe 10 minutes when the entree comes, so you pace yourself around that. And then when the entree comes, then you know if you’ve got 1520 minutes while you’re eating your entrees. So, the, these milestones, you can, as the professional fundraiser, kind of time and pace your, your conversation around them and, As the server comes, these are sort of natural valuable breaks. Maybe you want to shift the conversation. Maybe you want to, maybe you don’t, but you can use those breaks as a, as a pivot opportunity because there’s been the, because the server has come. So, I, I think between the, the shared space and being in community and the understood and, uh, universally recognized cadence of a restaurant meal, I think there’s a big advantage around, um, you pacing your conversations at, at restaurant meals. I, I am quick to add though, For some folks who may not be comfortable with that, maybe they don’t like the idea of a social setting for this, for this conversation or for any of their donor prospect meetings. Uh, maybe they’re worried about alcohol, like if, if my donor orders alcohol, do I have to, but I don’t drink or I don’t want to drink at a business meal or awkwardness around who’s gonna pick up the check. If there’s anything that concerns you about doing this in a restaurant, then don’t. Then you, you do it the way you do meetings best. Your office, their office, their home, those sound like the most three likely or it could be some other, some other place that’s, that’s not a, a, a, a restaurant. You do it the way you are most comfortable, for sure. I just, I, I put forth the, the Martignetti meal plan because I see value in it and I wanna share it with the readers. Well, that makes it very down to earth and and and practical, doesn’t it? And I think that’s brilliant. I really do. It’s time for Tony’s take 2. Thank you, Kate. My book is here. 15th of September. That’s the launch date. You can get it. It’s at Amazon, it’s at Barnes and Noble. You just look for planned giving accelerated. And it will come up. Hard copy version, paperback version, Kindle version. I’ve got you covered. The audio version will be coming, but not for a couple of months. audiobook version, that, that, that, that’s coming later. Right now, hardcover, paperback, Kindle. Amazon or Barnes and Noble. Wherever fine books are sold. Woo. Uh, my gratitude again to Steve Nell for this week’s show, for interviewing me about the book. You know, it’s, it’s been a journey. And uh you’ve been along with me. I’ve shared all about my, the process, the editors. The legacy media that turned me down. Different milestones through the journey. So I thank you for being with me through the journey too. Somehow I feel like it’s not quite over. I don’t know why. It just feels it’s too abrupt. It can’t really be done. I mean, it is done, but it’s done, but it’s not over. See, it just feels like there’s gonna be more to, more to say about the book. We’ll see. Just feels that way. So, but the book is here. Wherever fine books are sold. Barnes and Noble and Amazon. And that is Tony’s take 2. Kate. Congratulations, Uncle Tony. This is a very big milestone. Um, also, this is the first time I think I’ve ever said your book’s name all the way through. It’s a lot of fun. That’s the idea. Thank you. Thank you for your good wishes. Um, yeah, that’s the whole idea. I want people to see in the, in the, in the title. What’s it called? The title, that’s what the, that’s the word. That, uh, this is a fun book. Absolutely, absolutely. A lot of good humor in there. I think you should say it one more time all the way through, real quick. You do, huh? OK, I won’t turn you down. Planned giving accelerated, the cut through the shit, no nonsense, practical, step by step guide to start legacy giving fundraising at your small to mid-size nonprofit. Simply in one week with bequests. The title may be longer than the book. Did you need a nap? Thank you. We’ve got Beu butt loads more time. Here’s the rest of Planned Giving Accelerated and the Martinetti three-step, one week planned giving launch with guest host, Steven Christopher Nill. I want to kind of circle back to to the myths of planned giving because. You know your book is about plan giving, but it is not. It doesn’t accept the the normal sorts of approaches to plan giving that you read in so many, so many books that are published on on the subject and I’ll be honest, I published a couple of those myself, um, you know, so I’m right there too, and You, you start with plan giving is not only for wealthy donors. Explain that. This is ideal, Steve, for your, your modest donors, your, your donors who make small gifts during lifetime, because there’s no lifetime cost to this. This is, this is gonna come from their estate. At their death, there’ll be a gift of cash to your nonprofit. So it’s ideal for modest donors, and you’re making a huge mistake. You’re leaving a lot of money on the table. If you think this is only for your major donors. Your wealthy donors, your board members, maybe, if they’re wealthy. Yeah, they’re good prospects. They could be very, very good prospects. But they are not your sole prospects for planned giving. It is not wealth-based. Someone who makes gifts like for the durations that I was talking about 1520, 25 years or more in some nonprofits. If, literally, if their average gift was $5 and they’ve done that all those years. And even if they lapsed a couple of years in the past, you know, but they came back, they’re not currently lapsed. Then they are an ideal prospect for planned giving, for a gift in their will. They think about you all the time, year after year after year, right? Even at a $5 level. Odds are they wish they could give more while they’re, uh, while they’re living, these lifetime gifts. But for whatever reason, they give at the $5 level, but they do it so regularly and they’ve been doing it for so many years. They’re a great plan-giving prospect. So, you don’t wanna make this only for your wealthy donors. That’s, that’s a big mistake. Like I said, leaves, leaves a lot of money on the table from, from very modest donors because That this kind of gets into something else I talked about the planned giving multiplier. People have so much more capacity to give through their estate than they do their income while they’re living. They don’t need it anymore, right? They don’t need it anymore. It’s now going to their dear loved ones and to your nonprofit, if you’re asking them. So, um, they, they have a lot more wealth in their estate, and you just don’t want to make assumptions, uh, uh, around what someone’s wealth is based on their lifetime giving. That’s a huge mistake. I’ve seen. Donors with a, like a $1500 total lifetime giving, not annually, total lifetime giving, $1500. 6 and 7 figure gifts uh in, in their wills. And that’s the multiplier. How many more times. Uh, a gift in someone’s will is greater than their total lifetime giving. So, in that case, you know, the multiplier can be in the thousands. Well, myth two is plan giving is too complicated. Uh, boy, oh boy, that is the accepted truth, um, out there, isn’t it? I mean, that’s, that’s got to be the closed door you’re trying to pry back open, right? Yeah, it’s not complicated when you launch correctly. Um, you don’t even give the language that somebody can drop into their will. Actually, I appreciated that. It was very practical in that regard. Simple bequest, yeah, a simple bequest. That is really not complicated. take it to their lawyer, but When it comes down to it, it’s a, it’s a single clause in a will, and you give them the sample language that they take to their lawyer. Yeah, either go to your lawyer or some folks complicated, yeah, or, or some folks are doing it online now, more, more online now than do their will online. But either way, yes, I give them a, I give you a sample bequest paragraph for, for you to share with folks to drop. Into their will. Uh, yeah, that’s it, you know, it, it is simple, Steve, and I, I, look, I, I don’t want to diminish the other planned gifts. I, I talk about them, I stuff them into, not even a chapter though, an appendix. All the, the gifts of life insurance and the charitable trusts you were talking about and qualified charitable distributions and, and gifts from IRAs. Well, that is a qualified charitable distribution, naming beneficiaries, all those, all those other valuable gifts. But that’s not where you launch. That’s not where you launch. You launch with the simplest, the most common, the most popular planned gift by far. And again, I’ve got the 18 reasons why in the book, why you start with, with gifts and wills. So, Those other plant gifts can be valuable, but you can go into those in future years if you want to. But just take comfort knowing you don’t have to. You can have a wildly successful planned giving program 20 years from now, and all you’ve ever done is promote simple gifts and wills. Let’s go to myth 3. Plan giving requires expertise, um. So here, here I am, uh, an attorney who spent decades, um, in the field and, and, uh, uh, I, I felt it took a great deal of expertise, but you’ve debunked that myth and I, I think that’s really interesting. Tell us why it doesn’t require expertise. Well, I’m with you. I, I, I’m a former attorney and I’m a current planned giving consultant, and I, I, I’m telling you, you don’t need an attorney or a consultant, and I don’t mean just on staff, I mean on your board, as a consultant, as an advisor, you don’t need them. Uh, because you’re keeping it so simple. You’re talking about gifts and wills. Everybody understands, again, what a will is, how wills work, and if they need to have one for themselves. Those three things are in your favor. You don’t need a consultant. You don’t need a lawyer. You don’t need expertise at all. You just need what you’ve already got. The data in your database. Knowledge that you launch with gifts and wills and the relationships, that’s where you start with those cultivation and solicitation conversations with your top prospects. You have everything you need in-house. You don’t need anything more. And your fourth myth you’ve you’ve addressed, which is plan giving means offering lots of, of gift options and you do, as you say, um, move the more advanced, uh, concepts and, and, and techniques into an appendix which I appreciated very much because. You’ve made the case so well that a bequest program is really going to be very powerful and very attainable. And so, getting into the more exotic instruments, which require a tremendous amount of of expertise, but produce a relatively low amount of um results compared to the simpler bequests. Um, I thought that was brilliant and, um, so, so myth number 4 is, is totally busted, um, and even with me, and I, and I completed a lot of structured gifts that were very complex over over the years and Uh, and even I saw that, you know what, a bequest program gets you what, 80% of the way there with like 5%, not even that, of, of the resources to do. I made those percentages up, Tony, you, you’d have to correct me, but small amount of resources with a whole lot of leverage in terms of results with the, with the bequest program. Yeah, you just start having meetings with those top prospects that, that you identify in step one. And again, those, you know, I had some early readers, you know, the beta readers, uh, a couple suggested that I take out all the, uh, I originally had them when I was at the early writing stage, I originally had a chapter devoted to all the, all the gifts beyond bequests, and some of those early readers suggested I remove the chapter because it’s contrary to my, my thesis that you don’t need them. Uh, they felt like they’re, they’re unnecessary. You make a whole case. All you need is bequests. And then, you know, you, and then you, and then you add in all the, all the others in a, in a chapter. So I, I took the advice halfway. I relegated them to an appendix. It’s sort of, it’s a resource so that if someone does talk about another type of gift that they are interested in, or in a couple of years, I say, I suggest like after 2 to 3 years of devoting your planned giving program. To bequests, then if you wanna expand, you’ve got the resource in in the appendix. um, those gifts can be valuable but not for launch at a smaller mid-size nonprofit Steve we just, we’re trying to, we gotta stay focused we’ve got bandwidth constraints we’ve got budget constraints. I guess bandwidth and capacity are the, are the same thing. So, Small and mid-size shops you focus, you focus on what’s essential. Identify your top prospects. Start with gifts and wills. And cultivate and solicit those top prospects. 3 steps. That’s the way to launch. Now, uh, myth 5 plan giving will hurt our other fundraising, um. Talk about that. Yeah, also untrue, like, like the others, um. I’ve seen through the years, I’ve been doing planned giving since 1997, I’ve seen probably thousands of people who have made a planned gift commitment, a gift by will. Let’s focus it on gift and will. A gift by will, and they’ve increased their other giving to that same nonprofit. Now, Those are anecdotes, um, almost 30 years’ worth, but still anecdotes. So you, you can, uh, rely on the, Quantitative research of Professor Russell James at Texas Tech University, who wrote the foreword for your book. I’m very grateful. He, he signs on to the, to the easiest, the, the, the way to launch planned giving at a smaller mid-sized nonprofit, keeping it simple. Yes, he wrote the foreword. I’m very grateful for. Um, and he has quantitative research. So one of his studies, his, his, his area of research at Texas Tech is planned giving fundraising. That’s what he studies. And he has a study that showed that, uh, for folks who make a gift commitment, uh, a gift by will, promise, On average, 75% of those folks will increase their other giving to that same nonprofit. So during their lifetime, during their life, yeah, but lifetime giving on average 75% will increase. So the myth, uh, that myth like all the others, uh, falls. Well, and the final myth, actually not the final one, let’s see, you have 6 myths or 7, 6, 6 myths. Um, Tony’s Tony’s top 6 myths of, uh, playing. Um, Tony’s top 6 myths of plan giving. And the 6th 1 is, it’s, it’s, it’s the dreaded death conversation that, that you’re talking to somebody about their, their death. It’s really uncomfortable. They don’t want to talk about it. You don’t want to bring it up. And that’s what this is all about. That’s the myth. What’s the truth of that? Yeah, this one is particularly heinous to me. Um, I, I’ve got the top 6 myths. I put 5 of them in one chapter. This one, It is so, uh, so hateful, uh, and so insidious that I devote its own short chapter to it, that this is a death conversation, as you said, and we just, I flipped that on its head. It’s a conversation about life, the life, the life, longevity and sustainability of your nonprofit’s work in your community. Because Steve, that’s what. You as the professional fundraiser or readers have in common with long term loyal committed donors, the love of your work, we know they love it because they’ve been supporting it for in some cases decades, we know you love it because you’re fundraising for it. So across all the things in this country currently that could divide us, whether that’s politics or age or geography or gender or identity or. Whatever You have this in common. You both love the work and the planned gift that you’re talking about, the simple gift in the will, is designed and is going to prevent the ugly future where your work ceases in your community 25, 30 years from now. You both know, you and your donor, your long term committed donors, you both know how important the work is in the community and that it has to survive, so. Again, put the myth on its head. It’s not at all about death. You’re not talking to folks about their death. You’re talking about the life and longevity of your work in your community. That’s powerful. That really is powerful. That’s the focus of the conversations, every one of them. Well, Thank you for debunking those six myths, some of which I signed on to, um, myself, and, uh, I, I’m looking at it from a completely different perspective and that, that’s super, super interesting and valuable. And even though you write in a really down to earth kind of no BS way, Tony, and just call it like it is. You’ve got some profound things in in here that surprised me and delighted me to read and really made me think, and I appreciated that, um. And anytime I thought you were getting a little bit too, too technical or something, which was very rarely, I just go read one of your footnotes and start cracking up. So, you know. I’m glad the footnotes work for you. They, they do, they do. I worry that, I worry that, um, there’s so much fun that they take you away from reading the, the, the other parts of it, but in, in the, in the final analysis, the, the whole book is, is a package that, and it’s, it’s pure, Tony, I mean, I don’t, I, I haven’t spent a lot of time with you, but when, when I have, you, you’ve got this. A sense of humor that I’ve come to appreciate and it comes through in the book so well and it, it’s the opposite of a dry book on plan giving. I mean, this, even if you didn’t care about plan giving, it’s a fun read, to be honest, and, uh, I, I really recommend it highly. I really do. And, uh, and then once again, I find myself wishing I’d published it. Oh, you’re very gracious. Thank you, Steve. Thank you. Well, it’s, I mean it, and I, I guess. I, you know, I, I’d like to. Find out, um. Your thoughts on where you want to leave folks, before we we close this this this time together out, um. And also I’d like to make sure we mention where people can find your book once it’s launched because that’s important too. I, I, what I’d like to leave folks with is, is. The willingness to shift. The mindset that planned giving is Undoable, uh, it’s inaccessible. It’s out of reach for small and mid-size nonprofits that this is only for big medical and education institutions. That’s false, categorically false. I’ve done it for years working with small and mid-size nonprofits, launching and growing planned giving programs. That’s, that’s why this is the Martinetti three-step one week planned giving launch. I mean, that’s the, uh, I, I, I want you to understand that you can be very, very successful at planned giving in your small or mid-size nonprofit. That’s, that’s why I name you out, call you out in the. I guess I should say shout you out. And sometimes I, I get the, the colloquialisms all wrong. It’s a shout out, right? Not a call out. Call out is bad. I shout you out in the title. The book is for you. You in your small or mid-size nonprofit can be wildly successful at planned giving. Focus your launch, 3 steps, the 1st 3 chapters of the book. So I’d ask for a mindset shift that we can’t do it. It’s, it’s, it’s not for us. That’s, that’s wrong. That’s wrong. And I, I, The book proves it to you and it sounds like you’re convinced, Steve. Um, so I, I thank you for recognizing that when you’re launching, you stay focused in your small and mid-size nonprofit, and you can be very, very successful at planned giving. So thank you for recognizing that too. Well, you made it, you’ve made it very attainable by a busy, harried, uh, small nonprofit staff, however large that staff may be, usually under-resourced. And you’ve really eliminated any possible reason not to launch such a program, Tony. I really, um, commend you for that. And I’m assuming, uh, oh, I wanted to ask you, you also, besides the book, you also offer a course on this. So tell us a little bit about that too before we, uh, I can’t be too, yeah, the, the course will be maybe next year. I thought I was doing, I thought I was doing both, became too much. Uh, I, I, I was too ambitious. So, well, maybe I’ll interview you, uh, when that’s launched. I’d love to, by the way, if, if it’s available to do that. Um, absolutely. Folk, let’s we’re now I’m, I’m focused on the book this year. So we’re focused on the book and you asked where you could get the book. Um, you, uh, it’s wherever fine books are sold, um, which means Amazon and Barnes and Noble in our, in our times. All the book info you can find at plannedgiving accelerated.com. Starting September 15th, that, well, this, when, by this, when this comes out, um, on the 15th, the, the, the, the sale links at each of those, you know, at Amazon and Barnes and Noble will be at that site. So you can either go right to the sellers or you can go to plannedgiving accelerated.com. OK. Tony, this has been a pleasure. Thanks for letting me turn the tables on you. You, you normally interview, uh, everybody and, and you interviewed me, uh, once, and, um, thank you for letting me, uh, interview you. This was fun. I hope you’ll do more of this, uh. Um, if you’re, you know, hopefully, uh, uh, somebody else would like to do that too, but I’m certainly willing to come back and talk to you about the course once that launches. So anyway, OK, I’m not, I’m not sure. Uh, it’s, it’s a little awkward, but, uh, it’s still fun. I don’t mean, I don’t mean that it’s fun. It’s just, uh, it’s awkward, uh, but, uh, it’s, it is fun, and I, I thank you again. I, I thank you for your willingness to do it. You, you volunteered. It was your idea and, uh, I, I, I thought it was a great one. So I, I thank you very much for doing this, Steve. Oh, you’re very welcome, Tony. Thanks for thanks for being a good sport about it too. I hope others other people have enjoyed it as much as I have. Next week There’s been too much going on. We just don’t know. Absolutely. Lackluster host, uh, just, there’ll be a show, I promise you that. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your. Uh, I don’t know who I am. Got too excited. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio, big nonprofit ideas for the other 95%. Go out and be great.
The next time you have a senior or mid-level job vacancy, you might consider a fractional, interim or advisory professional over hiring someone fulltime. Martin Rowinski defines these and weighs the pros and cons for your nonprofit. If you go this route, what do you need in place to make the transition smooth for your team and the person you hire? He also evaluates this from the personal career perspective, if you’d consider leaving fulltime employment. Martin is CEO of Boardsi.
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And welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdomadal podcast. Oh, I’m glad you’re with us. I’d be stricken with purulent synovitis if you infected me with the idea that you missed this week’s show. Here’s our associate producer Kate, with what’s up. Hey, Tony, here’s what’s up. Non full-time employment. The next time you have a senior or mid-level job vacancy, you might consider a fractional interim or advisory professional over hiring someone full-time. Martin Rinsky defines these and weighs the pros and cons for your nonprofit. If you go this route, what do you need in place to make the transition smooth for your team and the person you hire? He also evaluates this from the personal career perspective, if you’d consider leaving full-time employment. Martin is CEO of Board C. On Tony’s Take 2. My book launches next week. Here is non full time employment. It’s a genuine pleasure to welcome the CEO and co-founder of Board C. Martin Roinsky. Board C is an executive recruitment and board replacement platform. Martin is an executive recruitment expert with more than 25 years of C-level experience. As a thought leader in executive recruitment and leadership, he’s been featured in outlets including Forbes, entrepreneur, Fast Company, and CEO today. The company is at Boc.com and Martin is on LinkedIn. Martin Rinsky, welcome to Nonprofit Radio. Thank you. I’m gonna try to follow your energy. Uh, thank you. I’m glad it’s, uh, I’m glad it’s infectious. Absolutely. We try to have fun here. We do have fun here. We don’t just try. We’re, we’re succeeding. Um, so we’re talking about, uh, non full-time employment. Uh, fractional advisory interim. Uh, tell me how you got into this business before, uh, before we distinguish between fractional advisory and interim. What, what, how, how did you get into the recruitment and, uh, executive leadership, C, C-level recruiting? Yeah, I, I’ll make it quick. I’ll make a long story short. Uh, I’ve done a lot of consulting in my years, and of course, I’ve helped companies, you know, sell, position themselves for a sale. I’ve helped companies grow. I never really saw the financial benefit because I never had any equity, uh, did well consulting wise, uh, but I was basically, you know, not getting any younger so I started looking for board positions or advisory roles that would compose of some equity so I can actually get a benefit of helping companies grow and just found that uh it was hard to find uh those positions and uh just found a niche that we can. Uh, get into, so called some of my past co-founders that I worked with before, and here we are. So would you distinguish for us between uh fractional advisory and interim as, as, uh, substitutes for full-time employment? Yeah, yeah, of course, uh, I mean. First of all, if we’re speaking nonprofits, nonprofits. Face basically many of the same strategic challenges. As for a profit, you know, profit companies, so technology transformation, fundraising, uh, finance operations, marketing, cybersecurity, everything, they face the same stuff, so really not much different, um. But a fractional or interim executive isn’t, I, I’m gonna start with this, isn’t always necessarily a cheaper substitute for a full-time executive, and in many situ situations it’s a way to access senior level expertise at precisely the moment the organization needs it. Now the difference is fractional executive is an experienced executive who assumes. And operating leadership function for a portion of their time, think you know fraction of CFOs that was the big one that really kind of kicked it off, but now it’s CMOs, COOs, CIOs, even CEOs, um, and they typically have responsibilities and deliverables, but they’re not working full time and then you got interim executive which is usually brought in temporarily to actually fill. The actual leadership position. But they’re on the interim stage, so you know they might maybe a CEO departed and during the CEO search. Restructuring, merger, crisis, or major transitions, they might bring an interim to help through that time. Now advisor and the interim is more likely to be full time then. More likely unless he’s not the right fit so we can get into details of that too, but yes, the hope, the hope is they can become full time unless they find somebody better maybe the mission vision values aren’t fit they find later so um I can get into some details of that and of course you got advisors who provide expertise, a perspective, introductions. Strategic guidance or specialized knowledge, but generally doesn’t own the day to day execution. So that’s, that’s, I would say the biggest distinction between those three. That’s interesting. All right, so the advisory, I mean, that, that’s also a paid, that, that’s a paid position. OK, but you’d be like an advisory. Chief marketing officer or something like that, quite possibly and sometimes you know depending on distraction, I’m sorry, depending on the structure of how they bring on the advisor, it might be structured as, you know, hey, we’re going to meet once a week or we’re going to meet once a month or. Can we set up a meeting whenever we need that advice? So maybe it’s marketing, maybe it’s introductions to some people. Fundraising is a big one, obviously for nonprofits. So advisor might be a great solution because there’s a lot more flexibility. And in the advisory role, it, it sounds like there could be or there might not be someone who is full-time in that role. The, the advisor could be an advisor to that full-time person like a chief marketing officer, or maybe there isn’t a chief marketing officer and they’re, they’re CMO advisory, I guess, to the CEO then. Yeah, I mean, maybe, uh, maybe there’s a, maybe they don’t have a full-time CMO. Maybe they have. Uh, a part-time person that really helps out and maybe that part-time person is not even a paid person, they’re just working at a nonprofit to help out, but they might be missing a lot of the knowledge that a CMO might have. So you might bring an advisor to help bring this person up to speed and make sure they’re doing their job correctly. OK, interesting. Uh, so, um. Well, I wanna talk about the, the pros and cons, uh, for, for the nonprofits. You mentioned that fractional or interim might not necessarily be less expensive. Than a full-time employee, I guess even including 30% or so for benefits, I would have thought one of the first advantages is that you’ll save, you’ll save budget, but no, not necessarily, not necessarily. So and I’ll I’ll, I’ll also leave a quote for what I was saying when we were determining the difference in the different roles. So you’ve got fractional leaders who help operate. You got interim leaders that help bridge the gap before they go full time and you got advisors that help guide. So that that’s really the simplest way to put those three in a difference. And getting into the details on advantages for nonprofits. One big advantage is access to talent and nonprofit might not be. Might might not be able to attract or like we’re talking afford highly experienced, let’s just say CFO, technology maybe leader or marketing executive like you were mentioning a CMO and a fractional structure can make that expertise accessible. You also have the benefit of flexibility. Organizations can bring expertise in around a particular growth stage or maybe they’re going through a transformation or a capital gain. It could also be technology implementation or expansion or operational challenges, so you’ve got a lot of flexibility there. You also have speed and. Inim, for example, or a fractional leader can sometimes address an immediate leadership gap while the organization. Conducts a deliberate search for the right permanent executive so you got that giving yourself time without losing uh growth or whatever that or nonprofit might be going through and then you got specialization. You aren’t necessarily hiring one executive and expecting that the person to solve everything. Different stages can require different expertise, so you can focus on specialized executives. All are partial time, so you’re not hiring a full C-suite of executives at full time. Obviously that can get pretty expensive. Another great benefit is fresh perspective. Someone who has worked across several organizations may bring patterns, best practices, and lessons that an internal team isn’t or hasn’t encountered yet. And then of course what you’re talking about is potentially lower total commitment. Lower costs. The organizations may access senior talent without assuming the entire cost structure of another permanent executive position, so. Those are, I would say, the benefits. But You, you got to keep a few things in mind, fractional leadership. Isn’t always appropriate for every role or every organization. There can be less availability than with a full-time executive. A fractional executive may have multiple clients. Organizational culture can be harder to absorb when someone isn’t present every single day. Employees can also become confused about authority if responsibilities haven’t been clearly defined, so continuity is another concern. If too much institutional knowledge resides with the temporary executive and there isn’t a transition plan, then the nonprofit can find itself right back where it started. OK, let’s let’s dive into this a little, a little more detail, so. Um, yeah, very good point that, you know, culture, culture can be hard to assimilate with someone who’s, uh, who’s fractional, uh, you know, off-site, maybe most of the time because they do have other clients. Um, but by the same token, you can get expertise that, you know, as you said, Maybe you can’t afford full-time, but you can tap into them for, you know, 10, maybe 1015 hours a week or something like that, you know, Is it, are these, um, are these, are these fractionals typically like limited to, uh, uh, like I had just suggested, uh, a number of hours. How do the, like, how does the fractional, or I’m on call anytime you need me, fractional? How, what’s the, what’s the, what does the arrangement look like there? Yeah, so advisors are typically more on a need basis. Fractional is going to be a little bit more structured. And if you want to really benefit from a fractional, you do want to create a structure. Because especially because they most likely have other clients, most likely have a schedule, so expecting them to, you know, get an email and say hey we really need you tomorrow most likely is not going to be the way you’re gonna win, so you got to create a structure where. You know the 20% or 30% of a full-time employee is on schedule and you know when to expect them and. In addition to that, be prepared so that if you do have any questions or need to address any issues that this fractional leader can help out with, they are aware of it and not only hit him with it right off the bat, but be prepared and send an email out prior to knowing when they’re going to be. Working with you, send an email out with, hey, here are the challenges we’re working with, giving them some time to prepare, so you’re getting the most out of them on their limited time. OK, OK. And then, you know, you were, uh, alluding also to, to the reporting structures. So, let’s, you know, this is a C-suite person, let’s, let’s take a different example, Chief Development officer at a nonprofit, CDO, um, you know, if they’re, if they’re fractional, or if they’re any of these, you know, fractional advisory. Well, interim seems a little clearer. I mean, an interim person is probably taking leadership of the team. So the, the reporting would be through that person, but fractional or advisory, it could be, it could be difficult. Like the, the people who are working on the team with the person and for the person are not gonna have universal access like they would if it was a full-time. Supervisor that they had. So that can be, that, I, I mean, these are, these challenges are all overcomeable. They just have to be planned for. Like, it’s a set number of days or certain, uh, you know, maybe it’s every Tuesday, Wednesday, or it’s Tuesday morning and And Wednesday afternoons and what, what are the hours, you know, and these are the times that we’ll schedule the meetings that you need me in. We’ll, we’ll schedule you, you, I need you to schedule around those hours, things like that. I mean, these things are all overcomeable, right? Uh, they, they are, and I think the other biggest thing is since we’re obviously focused on nonprofits is. You have to make sure that a fractional or interim executive, even interims, are important here. Well, even advisers. They need to understand that nonprofit operate with a different ecosystem involving mission, donors, boards, volunteers, employees, community stakeholders, restricted funding, grants, and often intense public accountability. Some of those things don’t fall into a for-profit, but they do fall into nonprofit, and that actually is a big difference. And whoever you’re bringing in needs to be aware of that and understand those responsibilities. Yes, you’re going to hire somebody who’s got nonprofit business experience. These are businesses. I say this routinely. They just happen to be nonprofit businesses. They fall under a different tax code section of the. Or a different code of the Internal Revenue. A different section of the internal revenue code, but they are businesses. They’re operated like businesses. They have leadership and management and they have short-term, mid-term and long-term, uh, needs and, and goals. So we’re, we’re, we’re definitely running businesses, but you’re right, uh, there, there are. Peculiarities. Uh, I think, I, I don’t know, I don’t know if it’s fair to say, mostly around fundraising. Like you were, you were alluding to, you know, restricted grants, etc. and endowment and things, but whatever the differences are, there, there are a lot of commonalities. But yeah, you, you want to make sure you’re, you’re getting somebody who’s got a background in what it is and we’re, we’re trying to get done here. Yeah, and also the, I mean, think about this, you’re working with a nonprofit and depending on the size of the nonprofit, it could be. A smaller nonprofit that works within that city or that county. And you’re talking about a community and now if you’re bringing this person from a whole different state, how are they going to plug into that community? They need to also understand the community who are they working with so that’s why I say it’s very important in a nonprofit you’re not only hiring competency, but you’re hiring for competency plus mission alignment plus stakeholder awareness. And awareness of the community, who are they working with? Yeah, yeah. All, all essential. OK. OK. Um, anything else you want us to know on the, on the organization side before we, we move on to, like, I want to talk about making the transition from full-time to, to something different. Um, but anything more you wanna know like, uh, or you want us to know about pros and cons? What are we gaining? What are we losing? What are we sacrificing? I, I think I said it all. OK, you said it all. OK, good. OK. OK. Um, so, you know, I mean, I would think the, the most common use case for this, these different roles is, uh, Somebody just left. Either we asked them to leave or they left on their own. Um, you know, maybe our succession plan was not as robust as it should have been. Uh, or maybe it was and it, it collapsed or, you know, whatever. Um, there, so the board C is, is one way of finding these non full-time employees, right? You’re, that’s what, that’s what Board C is all about. That’s what we do, right? Um, are there other, other places you can, I mean, are these just, do you, do you just go out on LinkedIn or do, or, or do you use the traditional. Hiring platforms and, but just say that we’re only looking for interim or fractional or how do you, besides, besides the, besides the, the pinnacle, of course, is Bo C. But if you, if, if for some reason you’re not, you’re not connected with Board C or you want to look at alternatives, what else might you do to find these folks? So, yes, you can go, definitely, you can go fishing in, um, in LinkedIn. LinkedIn is a big one. You’ll find a lot of, Uh, nonprofits advertising their jobs under the job positions, um. I would say the biggest problem with any job board is you’re literally fishing in a pond of a lot of executives. The benefit of working with Borzy is you’re fishing in a pond where our network of executives understands that. Our network is strictly. Joined From the executive side side knowing that they are joining not to find a full time position but to find a uh board position advisory role, um, and that is exactly what they’re expecting so when we present a nonprofit or for-profit company and say hey this looks like a great fit for you, they’re not, well, I’m looking for full time. So it’s a lot easier for us to fill those seats than it is for somebody plus time commitment, right? Do you wanna have a time commitment of launching one of your employees to go on LinkedIn and start, you know, sorting through all the different people that are applying and what if nobody’s applying? Are you gonna start messaging executives that you think are gonna be a good fit, or do you just wanna leave it in our hands and we’ll send executives to you. That said, yeah, I definitely would like to interview for that position. So there’s that, yeah, yeah. All right, fair, um. Let’s talk something about, uh, if we’re on the, if, well, uh, actually, the interim, interim. Interim could end up being, interim could be like you’re auditioning for the full-time job, unless, unless maybe at the outset, you say, I do not want the job. I don’t, I, I’m, so don’t consider me. That, I guess that could be, that could be good or bad for the nonprofit that might be losing a potential good employee and they might, they might want an interim who’s interested in the job. But then if you’re interested in the job, are you performing the way you would perform? If you, if you got the full-time job, or are you performing because you’re auditioning and, and, but you’re not gonna turn out to be what the, what you’re not gonna, you’re not gonna, you’re not gonna be the same person in, in full-time employment as you were in the audition. How do we, uh, that’s interesting, I think. How do we, how do we sort through that? I mean that’s a great question. Uh, you know, reminds me of old days of dating, you know, you act like you’re a gentleman, and then, then you get married and all of a sudden you stop opening the door for your wife. Uh, yeah, the charm, I, I, you can’t keep up this level of charm, right? Well, I, I don’t think there’s, there’s an answer to that. Obviously the hope is that the executive is who he is and always will be, um. I think, you know. You wanna look for somebody that’s transparent, um, you wanna look for. Certain signals. And If that is the right person, one thing that I would always check is what is that person’s personal mission, vision, and values. Now if those three. Align with the nonprofit’s mission, vision and values, then at least you know you’re in sync. And the hope there is that whatever they do in their interim is what they’re going to do all the time because that is that is how they run their personal life. They believe in the mission, vision, values of the nonprofit, so why would they not continue doing the great work. OK. All right. Yeah, you’re, you’re hoping they’re transparent, right. Unless they say upfront, I don’t want the job. I’ll do it until you get somebody. I’ll even help you hire somebody, maybe. Um, that could be valuable too, right? A fractional, a fractional or, or interim or advisory, they, they could actually maybe help you with the, with the search, not, not in terms of finding candidates, but screening candidates. Because these are, you’re, you’re hiring someone who’s got deep expertise in the field, other, otherwise you wouldn’t bring them on, uh, for either, in either of these roles. Uh, they could be valuable in helping you screen and interview and select the full-time person. Absolutely. And I think it’s important to, like, you know, because we’re talking about at the end of the day, we’re talking about most likely. A nonprofit that is about to make a transition like you said somebody didn’t work out or they, you know, retired or they’re leaving their maybe their mission vision values changed and they no longer believe in the nonprofit and they are wise enough to say you know what, it’s time for me to go so to consider that transition I think. This is the framework that I would use as a nonprofit. Start with the problem, not the title. Instead of saying things like we need a fraction of COO, maybe the better question is what are we trying to accomplish? Maybe the real issue is poor systems, fundraising strategy or financial controls. Declining donor engagement technology, I mean it could be a lot of different problems, but what are we trying to accomplish and then determine this what expertise is required, how much executive capacity is actually needed for how long, who owns the outcome, what authority will this person have, and how will success be measured. Those are the questions you really wanna answer before you go and start working on the transition and then decide whether that solution should be full-time, fractional, intern, or an advisor. Or maybe a combination of of those maybe you bring on an advisor and a fractional or maybe you bring on an intern and an advisor there could be a combination. So boards need to be particularly clear about the authority. This this is probably the most important part in this transition and this could be literally one of the strongest points given. As you’re doing the transition when bringing in non-traditional executive talent, the organization needs to establish clear governance boundaries. What does the executive, who does the executive report to? Very important. What decision can they make independently? What requires CEO approval? What requires board approval? Who manages the employees? What information can be accessed or can they access, and what happens when their engagement ends. So flexibility without clarity creates confusion. So before the person starts, everyone needs to understand their mandate, authority, accountability, and exit plan. Or no exit plan. It’s time for Tony’s take 2. Thank you, Kate. The time is coming. It’s very exciting. My book, Planned Giving Accelerated, launches next week, the 15th of September. So next week’s show actually is going to be devoted to. My book. I haven’t had a show without a guest. For 1213 years or so. Uh, it was one time I did it back when I was in the New York City studio. And it’s been a long time, uh, because the show is not about me. I’m just the host. I picked the brains of other experts. For your benefit and, and learning, but I’m gonna make an exception. Next week, I’m gonna talk about my book. Planned Giving Accelerated The Cut Through the Shit, no-nonsense, practical step by step guide to launch legacy fundraising at your small to mid-size nonprofit simply in one week. Starting with bequests. The title may be longer than the book. Did you need a nap? So I’ll be talking about that next week. And the marketing is going gangbusters. I’ve got a launch team, uh, 55 people who have agreed to write a review and do a LinkedIn post of the book. So they all have an advance reader copy. It’s called, uh, ARC and all these. And all these fancy publishing terms now. Uh, so they, you know, they have the ARCs and, uh, they are reading and they’ll each, uh, do those, uh, posts and reviews in the next week or so from when I’m recording right now. Yeah, very exciting. The time is coming. And I’ll talk a lot about the book next week. And that is this week’s Tony’s Take 2. Kate Oh wait, wait. If you want to join the book waitlist. You can do that at plannedgiving accelerated.com. You’ll get all the announcements when the book is ready and available for sale, wherever fine books are sold, which means Amazon and Barnes and Noble. And that is Tony’s take 2. Kate, You should talk about your book. It’s not like this is your podcast or anything, you know, Tony Martignetti Nonprofit Radio, Tony Martignetti should be talking about the book written by Tony Martignetti. Thank you for giving me permission. All about Tony Martignetti, associate producer. No, it’s not. Well, it will be, it will be next week. It’ll be all about Tony Martignetti. So I, but I think 3 times. Oh no, sorry, 2 times, 2 times in 16 years. I don’t think that’s too much. I, I don’t think that’s too much. 2 times out of 805 or 6 shows, that’s not, that’s not bad. That’s not enough. You’re very gracious. We’ve got just about a butt load more time. Here’s the rest of non full-time employment with Martin Roinsky. Uh, you, you, you make several good points there. Um, we don’t want to just jump into filling the position without thinking about what the different, uh, implications are of that position. What, you know, as, as you identified, what, what are they responsible for? Uh, it’s, it’s who do they report to. Um, and, and what are we trying to accomplish with, what, what, you know, maybe, maybe, maybe it’s not a one for one hire. Maybe, maybe the person who was in the job, you know, with his job title had skills that were beyond what the job title would typically, uh, include, and, and those skills are valuable. And if we just hire to fill a role, we may not be getting the full value that we had. Or on the other hand, Maybe the role doesn’t really encompass everything that That, that it could be. You know, maybe we can consolidate. Maybe there’s a, there’s some gaps that we can fill with a, with a, with a, a differently defined role than what the person had who is no longer with us. For whatever reason. I made it sound like they died, and they, they didn’t die. Um, they could have died. That would be sudden. That would, that would probably be sudden. Hopefully, they didn’t die, but, uh, yeah, you, you gotta evaluate, yeah, uh, evaluate how this role fits and, and what is the real role. It, you don’t necessarily do a 1 to 1 for what you had and try to replicate that exact person in, in what you’re looking for. You, you do have a lot of flexibility. All right. All right. Um, let’s transition over, Martin, to, uh, to an individual. Suppose, suppose, uh, our listeners are interested themselves in maybe being fractional or advisory or interim. What, um. What, what would they, what kind of, what kind of qualifications would, would they need to bring so that they can, Make a transition. Maybe they’re a little tired of full-time employment and they’d like to explore something with. More flexibility for themselves and for their family. Yeah, we work with executives who are still full, full-time employed and they’re just looking to. Add value outside of their full time employment, um. Maybe it’s their next step that they’re, you know, they’re already seeing that eventually they’re gonna retire and maybe this will be what they want to do next is be on the board or, or do fractional work. Um, but we also work with retired executives who are just looking to fill their time. They’re not, they’re retired, but they’re not dead. Um, if you know, if you know what I mean. Yeah, well, hopefully, yeah, hopefully they’re not, they’re not, they’re not dead professionally. All right, but so what do we need to, what do we need to bring that, uh, that, that, that we could be potentially successful at, at something that’s not full-time? Yeah, so I think there’s, there’s a few key factors. One, and by the way, Boards Eye provides all everything I’m gonna say right now. Our platform consists of for our executives that are part of our network consists of education courses. So we actually have education courses that are board specific to make sure that our executives can provide and give impact to whatever position they come on to um we also do branding, executive branding, personal branding, however you wanna frame it we publish their biography on another website that we own. And we give them the opportunity to become thought leaders by writing articles that are specific to their industry, their expertise, that way they’re a little bit more distinguished and build themselves as a thought leader. Those two things on top of their expertise and experience and everything else that they’ve built over years are what’s going to make them stand out in the crowd and make them an actual executive that can bring impact. Onto the board or whatever position they take on and help the company actually succeed. Um, and have I been saying, is it, is it board psy? Have I been saying I say board’s eye. Some people say boardsy. I always laugh and say tomato, tomato, potato, potato. Same thing. All right, well, let’s, let’s make sure everybody understands. It’s B O A R D S I. Correct. And, and I’ll say later, I’ll say it again now since maybe I created some confusion. It said, you’re good. B O A R D S I boardsa boardc.com, dot com. OK, um. All right, so you need to, uh, all right, so I understand what, what Board C does. I’ll keep saying Board C if this doesn’t bother you. Um, all right, I understand what they do, but, but what do we, what do I, I mean, uh, probably if I just have 2 years in, uh, in a, in a finance role, and I’ve never been a CFO, I’ve been, uh, you know, an accounts payable manager or something, uh, I’m probably not suited to be, uh, a fractional CFO. So like what, what, what kind of years of experience do I need to bring? How do I, how do I gauge if this is, if I even have what it takes yet? Yeah, typically we work with C-suite executives in our network, but if somebody is looking at it and they’re being smart about it, knowing that that that’s their trajectory, they’ll start early with us, they’ll gain the education courses that will prepare them to be ready to serve on boards. Um, they’ll also gain the authority in becoming a thought leader and getting a head start on those things. I say is, is the best thing you could do in your career. OK. Being a thought leader, yeah. And, and, you know, that sometimes that phrase scares people like, oh, I have to, I, I, if, if I don’t have 150,000 connections on LinkedIn, then I’m not a thought leader. It’s just, it’s, you know, if we’re gonna start with LinkedIn because we’re, it’s a professional network, although I, I kind of, my own little aside, my own little editorial, I, I think it’s declining away from, I’m seeing more and more non-professional content on LinkedIn. I, there, in another couple of years, there may be another LinkedIn that, that is, is the professional network, but in any case, it’s what we have so far, uh, at this, you know, this far along, um, thing to it, yeah, yeah, um. So, so you just, you know, you just publish, you know, uh, do a post, one, like just be consistent. Once a week, once a week, a couple 100 words, uh, about something that’s going on, uh, in your, in, in your office or, uh, you know, a lesson that could be learned. A lesson you just learned. Nothing wrong with admitting that you don’t know everything and you just learned something. You just figured something out, um, you know, so, you know, you don’t wanna be intimidated by the phrase thought leader. Like a leader. I have to be a, you know, it’s just, it’s just a consistency and, uh, and a, a demonstration that you, you know, you know what you’re talking about, but you don’t have to have even 5000 followers on LinkedIn connections on LinkedIn. It’s just the consistency that, you know, people, people will get to, your, your content will still emerge. You know, you don’t wanna be, you don’t wanna be scared by the idea of having a thought leader. Just, just talk to people, you know, just, just share what you’re learning and what you’re experiencing and what, what a lesson might be from it for others. That’s, That’s a thought leadership post. All right, I agree. A little, just a little, a little encouragement, a little encouragement. All right, if suppose, I mean, if we’re thinking about going. Um, Having multiple clients doing, you know, now we need to be able to manage a business. Now, I’m away from board C, uh, maybe Board C manages, does this for clients, but, but, we’re getting away from the Board C model now, the Board C platform. If I’m thinking about being full-time. Or fractional or something, you know, now I need to be able to manage clients. I gotta balance client obligations. I’ve got to think about my billing rate, or even what, what my revenue model looks like. How do I charge? We charge by the hour. I charge a retainer basis per month, per quarter. So you gotta, you gotta be familiar with, you gotta think through these things. You, you’re running a business now. Yep, you do. OK, yeah, you have to know what you’re doing and what you’re getting into 100%. OK. Um, All right, where else, where else would you like to go? We still have some time together. Where else would you like to go in the, uh, the non, non full-time employment conversation, I would say. Probably one other thing that’s important is don’t look, don’t look, don’t overlook confidentiality and risk. Fractional executives can potentially work with multiple organizations. Let’s remember that part. So nonprofits should think about confidentiality because data access, maybe there’s a conflict of interest. Who are they working with? What are the other companies? intellectual property, insurance, competitive or donor sensitive information, those are other things to really think about because the organization’s legal counsel should appropriately structure the relationship, particularly where the executive will have meaningful operational authority. So again, think about that. Also, interim leadership has another benefit that people overlook, by the way. And I know we were talking about what’s better and again it all comes down to what the organization is looking for, but a nonprofit doesn’t necessarily need to rush, and you mentioned this a little bit earlier, they don’t need to rush to permanently hire when a senior executive unexpectedly leaves or they’re let go, whatever may have happened, boards can feel the pressure to fill the seat immediately, but an interim executive can create that breathing room. And one of the most expensive leadership mistakes an organization can make is turning an urgent vacancy into a rushed permanent hire and pay for it later. Yeah, that’s rough. That is, um, then you’ve made a, you’ve made a mistake and now you’ve brought somebody in and Now it’s embarrassing for the person who hired them, whether it’s the CEO or whoever else, because that person has to admit that they made a mistake because after just 2 or 3 months, it’s clear, or maybe even just 2 or 3 weeks, you know. In some cases, it’s clear we made a mistake and, uh, now we gotta, We gotta, now we got to unwind that and then still find something to, some, some suitable model and person to, to take the, take the responsibilities. All right. All right, thank you, Martin. Very good. Martin, Martin Ruinsky, CEO and co-founder of Board C or Boardsi. It’s B O A R D S I.com. That’s the key. You can connect with Martin on LinkedIn. Martin, thank you very much. Thank you. This was great. Next week, the Martinetti three-step 1 week planned giving launch. I stepped in there, sorry. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio. Big nonprofit ideas for the other 95%. Go out and be great.
Linda Lysakowski: A Board Revolution, Or Just Improvement?
Linda Lysakowski’s book is “The Revolutionary Board.” Do you need to go that far? Or will a few tweaks suffice for your board? She shares her experience and advice around governance versus management; fundraising; CEO evaluation and support; board recruiting; the duties of loyalty, care and obedience; term limits; and, more.
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Welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host, and I’m the pod father of your favorite hebdominal podcast. Kate and I are together. Her family is visiting me in Emerald Isle, North Carolina. Hi, Kate. Hello, Uncle Tony, how are you? Outstanding. We’re sharing a mic. We’re gonna, we’re, we’re gonna be, uh, grilling some scallops later on. But, but until then, I’m glad you’re with us. I’d be stricken with idiopathic intracranial hypertension. If you pressured me with the idea that you missed this week’s show. Here’s our associate producer Kate sitting next to me to give you the highlights. Hey, Uncle Tony, here’s what’s coming. A board revolution or just improvement. Linda Lysakowski’s book is The Revolutionary Board. Do you need to go that far, or will a few tweaks suffice for your board? She shares her experience and advice around governance versus management, fundraising, CEO evaluation and support, board recruiting, the duties of loyalty, care, and obedience, term limits, and more. On Tony’s take too. This book is coming fast. Here is a board revolution or just improvement. It’s a pleasure to welcome the author of or contributor to more than 3 dozen books. Linda Lisakowski’s books include The Revolutionary Board, a workbook to help you assess and improve your board of directors. She’s one of about 100 professionals worldwide to hold the advanced certified fundraising executive designation. In her 40 years in development, Linda has managed capital campaigns, helped dozens of nonprofits, and trained more than 100,000 professionals in Mexico, Canada, Egypt, Bermuda, and most of the 50 United States. She’s at Linda Lysakowski.com and you’ll find her on LinkedIn. Linda, welcome back to Nonprofit Radio. Thanks. It’s great to be back. Although I’m not as quite as dramatic as you do. I love that opening. Uh, I like, uh, I like high energy openings. Yes, we gotta, we gotta, we gotta let folks know this is, uh, this is gonna be a, a spirited conversation about, uh, the revolutionary board. So, let’s, uh, let’s start with the, the, the, the main title of the book, The Revolutionary Board. Do we really want a board revolution? Well, I’ll tell you, I struggled, and I mentioned that in the preface of the book. I really struggled with the title because I am such a pacifist. I don’t believe in war at all, and I thought, oh, I found this picture of Revolutionary War soldiers, but I found several pictures and I couldn’t possibly use one where somebody was being shot or bleeding. So I thought, well, this one, they’re just blowing a trumpet, and they look a little bit like they’re, yes, they’re leading a revolution. But I really struggled with that title and with the cover for the book, but Uh, sadly, I think a lot of times people do need a revolution on their board. They need to just kind of throw out the old and start from scratch. Hopefully, it doesn’t come to that for your organization that you can prevent some of this, and that’s what I, why one of the reasons I wrote this book is, I’m telling you how to save a board that is a mess, but I’m hoping that your board. Doesn’t ever get to BMS. That’s, that’s what my primary goal is. Well, yeah, and, and the book opens with lots of assessments. Uh, there’s a lengthy assessment for board members themselves. Um, who, who should be, uh, who do you set this up for that on the staff that should be assessing? Is this a CEO? Role or C-suite generally? Well, some of it is, but there’s also, there’s, in fact, it’s a workbook. There are a lot of assessment forms, but some of them, I think it’s important for the board to assess themselves and to assess their own board meetings, like, did the board meeting go well? Did everybody have a chance to get heard that wanted to be heard, um, you know. Did we move through all the reports in a timely basis, and did we call on the right staff members, but not let the staff members run the board? I remember one of my clients where every time I went to a board meeting, the CEO led the whole board meeting and the board chair just sort of sat there and I thought, this board is not engaged at all. You know, the CEO just ran it his way and that was it. And that’s not good. So, I give people assessment forms that the board can do themselves, and some of them are for the executive director to say, you know, how are we recruiting boards? Do, do we just, uh, I, I can tell you loads of nightmare stories. I think some of them are in the book, but I’ve been around and at this for, for longer than I care to think about. In fact, I served on boards before I ever got into the nonprofit world as a staff person and then later as a consultant. But even serving on boards, I could see things weren’t done properly in most organizations, sadly. And, and the, the second part of your subtitle is improve your board of directors. So how do you, how do you explain for folks how the book helps go from assessment to improvement? Well, I’m telling people what to do with the assessments once they get it. If they find out that, um, their board members are just there by accident, that somebody. He said, you know, it’s time for new board members, and I, oh yeah, my brother-in-law will be in the board or my next-door neighbor, and there’s no thoughtful process. So I’m giving you enough assessment forms that you can look at how you recruit board members. Do you look for people that have talents and skills that you need on your board? Are they committed to your organization? And I always tell people the number one criteria I think to look for in a board member is passion for the organization. Do they really care about your organization? Because if they do have that passion, They’re going to want to be good board members. They’re even gonna wanna fundraise if they really have that passion, and that’s where I think a lot of organizations go wrong. They just take anybody that comes down the street. I, I’ll tell you another horror story that I think I quoted in the book, but this was one of my clients when I first started my business, and I was attending a board meeting and it was December. And the executive director said, oh well, you know, 3 of you, your board terms are ending this year, and here we have a little token gift for you, and thanks for all your service, but now we need to replace those 3 seats. Does anybody have any ideas? And as I said, I think I said, mentioned this incident in the book, and I said, the good news was nobody had any ideas because if they did, it was, first of all, it was December. And you never wait till December to start thinking about new board members are gonna start in January, and secondly, it should not have been. The executive director that brought this up, it should have been the board themselves who recognized that they had terms to fill, and it really needs to be a year-long process. It’s not, I, I wrote some articles one time, and I don’t know if I mentioned it in, in this book or not, but I wrote an article called Get Rid of your nominating Committee, and people said, well, what? We have to have a nominating committee. And I said, no, you don’t. You have a year-round governance committee. You don’t wait till the end of the year and say, oh, we have board chair seats to fill or, or board vacancies to fill. And who do, who can we think of, because then people just think of the first person that comes to the top of their mind, like their next door neighbor, their spouse, and I’ve, I’ve seen boards where two spouses sat on a board, and I thought that is kind of crazy. Why have both spouses on the board, you know, one, you kind of have the other one by virtue of default, so. Yeah, you want us to be more strategic about this, and, and I agree, it should be an ongoing process. You should have, you should have relationships with future board members that you may not invite on your board for a couple of years. But, you know, it’s, it’s the same, it’s a building a talent pipeline. I think, I think for, for a lot of the leadership positions or maybe all the, all the senior positions. In your nonprofit, you should have a similar talent pipeline. You should be talking to folks that could be, could be CFOs if your CFO leaves or chief marketing or communications development officers. You want, you just wanna have a talent pipeline generally for, for these, for these important positions, right? So I, I agree it’s ongoing pipeline with our donors, but we don’t think about a pipeline. human resource spots including the board, right, of course, we have prospects for, for giving. We should have prospects for, for at least for the board, but I, I think, I think senior positions too. You just, you wanna have a robust network of folks that you know and, and look, if you never even need to hire them, they’re just, they’re just maybe a, uh, uh, maybe they’re a resource for their counterpart who is your Who, who is in that spot as the CFO or the, the chief marketing CMO, um, you know, it could be a resource that way. You just, it’s, it’s just valuable to have relationships generally. Um, and I think building that pool, uh, to just kind of follow up on what you said, having that pipeline. You should have a pool all the time of people that you’re thinking about inviting onto the board, and sometimes you invite them on the board and they’re not ready. They maybe they’re sitting on a couple other boards and they just can’t make a commitment right now. But you keep those names and maybe you ask them to serve on a committee if they can’t serve on the board and then if, if they say, well, jeez, right now I just can’t do this, it’s a bad time in my career, in my life, whatever, but you save those names. You don’t just throw them away because maybe next year or 2 years from now they will be ready to serve on the board. Yeah, yeah, that’s that, that pipeline is really critical. Agreed. Absolutely. Um, you, you, you make the distinction between, um, government, governance and management. Would you flesh that out for our listeners, please? What, what do you see the distinctions there and, and which, what, what’s appropriate, what’s not? Yeah, I, I think that’s a really good point, and, and to kind of drive it home, I use, I don’t like to use examples because I, I use the example that if you come home from work one day and you find a giant pothole in front of your house, you don’t call the governor of your state and say, hey, come fix this, you know, he or she isn’t gonna come out in the, the pick and a shovel and try to fill your pothole. But their responsibility is to make sure that they have a good Department of Transportation, that someone can come out and fix it. We just were without water the other day and we were going crazy. I mean, we had, we had enough water that just drips, came out, but you couldn’t take a shower or anything else. But we didn’t call the governor and say, hey, come fix this problem for us. And that’s why I think sometimes people get confused between governance and management, and governances are the people that have the overall responsibility to make sure that the organization is managed well, but they don’t manage it. They’re, they should not be in your office all day or every day of the week, and I once had a board member who was literally was in my office every day. And it drove me crazy, and I, I wanted to, uh, talk to somebody about it, but he was the chair of the board, so I couldn’t go over his head, but I did go to his vice chair and say, you know, you gotta do something about this man, because he’s here every day and he’s Getting himself involved in things that board members should not get involved in, like, what color stationery do we want, or, you know, who are we gonna engage to hire our, to, to create our website or update our website. They can, board members can give you suggestions, but it’s not their job. To be managing the organization and vice versa. It’s also not the CEO’s job to govern the organization like that CEO that I said ran the whole board meeting every time. Say more about the governance. What you, you, you talked a lot about the, the management and that belongs in the C-suite. What about proper governance? Well, I think one thing that the governing board should be doing is making sure. They should participate in the strategic plan and making sure that your goals are realistic for the organization and making sure that it is adequately staffed. Sometimes, you know, board members think they should really be making day to day decisions and they shouldn’t be, and when they do that, they get so caught up in that that they don’t find it’s rewarding to serve on the board and so they lose interest right away. All right, so Thank you. Distinction between governance and, and management, um. Let’s talk some about the, uh, it’s kind of flowing from governance, you know, some basic board responsibilities, uh, oversight, fundraising, evaluating the CEO, and I, I have some others, but you’re welcome to go wherever you’d like to go, but I’d like to flesh out. These board responsibilities and also, you know, good practices within. Yeah. Uh, well, I think, you know, the CEO relationships are really important and, and it’s Well, I think it’s really incredibly important that the board and the CEO have a good relationship, that they work on the agenda together. What are we gonna talk about at this board meeting? What reports are we, do we have to be presented and what decisions have to be made? And a lot of times, part of the role of the board is sometimes making tough decisions like Gee, you know, it’s time maybe we get rid of this one program because it, it’s not being profitable to us, and we’re, we’re not the best at it. Maybe some, there’s other organizations that can run that program better, and so we’re not getting very many people involved in this program. And sometimes that’s hard for board members to make those decisions, but they’re the ones that really need to do that. The, the staff should come and say, here’s the, the picture, you know, this is how much money we’re bringing in, and this is how many people we’re serving, and Here’s our competition, but then the board says, well, you know, maybe it’s time to get rid of that program, or maybe we need to upgrade that program. Maybe we need to invest more money into that program to improve it. And those are things that rightly are board decisions to uh maybe eliminate a program. But staff has a big role in that. I mean, the staff are the ones who run the programs. The board members should not be in there saying, Well, I think we should have this desk over there and that person should be reporting to this person. That’s not the staff’s job. The only staff member that ever, that’s not the board’s, that’s, that’s, that’s not the board’s job, right? The only staff member that should ever report to the board is. The CEO, the chief development officer should report to the CEO, the chief marketing officers, or, or the chief financial officer. They don’t report to the board. Yes, they should have a good relationship with the board, and sometimes if there’s board members that have expertise, They should be consulted with, you know, what’s your advice on our budget? Maybe you can help us, you know, trim some of the fat in our budget or decide what equipment we should buy because you know a lot about technology. Those kind of things are good to give advice, but not to be making decisions that belong to the staff. Let’s talk more about that board chair CEO relationship. That should be, uh, it should be very collegial, right? They should, they should be talking often, once a week, or, you know, so, uh, uh, it’s please, a little more detail on how, how that’s an ideal relationship. Yeah, I, I think that you, the one point you said about meeting, I think once a week is great. The board chair and the CEO are the ones who set the agenda for the meeting, and they should be working together to do that. And you know, a lot of times board chairs have a lot of great advice to give CEOs, even though they’re not running the organization. The CEO is, but they’re the ones that the CEO can turn to and say, you know. I’m really having this problem with some of the personnel, and do you have any advice for me or, you know, what kind of relationship they have really makes or breaks the organization and at the meeting, the CEO gives the CEO report, but they shouldn’t be running the meeting. The board chair needs to be. Person who’s strong enough to run the meeting, keep things moving on time, and make sure that, you know, nobody’s disrupting the meeting when they shouldn’t be, you know, those kind of things belong to the board chair, but I think it’s really almost impossible to run a good organization if you don’t have a good relationship between the chair of the board and the CEO. Another important board relation, uh, board responsibility, you, you, you mentioned it quickly before. I wanna go a little deeper, is the, uh, evaluation of the CEO. Where, where does that belong? Is it a committee? How, how, how is that done? I think it can be a committee who does it usually if you have an executive committee, which is normally your board, uh, officer’s chair, vice chair, and the vice chair’s position is also, while I’m on that topic, really critical because in most cases they’re the person who’s gonna assume the role of the chair and if you don’t have some kind of a succession plan in place. All of a sudden your board chair’s term is over, and then what do you do? You’re starting from scratch and saying, well, gee, we can’t get anybody to be board chair. We asked for volunteers. No, you don’t ask for volunteers. You carefully plan who should be. A good chairperson and that person is then maybe the vice chair for a year or two, and then they move into that position. So, they’re learning from the chairperson and the, the other officers like the treasurer or the secretary, and sometimes you know the executive board people even put heads of committees, important committees, maybe the marketing committee or the development committee. But usually, it’s the officers of the board that do the evaluation. However, I, I love to tell horror stories. Here’s another horror story that, that I had from a client. Um, it was time to do the executive chair’s, uh, evaluation, and they had the executive committee do the evaluation and decide how much of a raise the CEO was gonna get that year. And they made a report at a meeting with other staff members, like people that reported to the CEO, and they told The they gave the CEO’s evaluation in front of all these people who reported to the CEO, and it was just horr including how much of a raise they were getting, and I thought, oh good heavens, you don’t do that in front of members. That’s a thing that’s done privately. You don’t even, you don’t even do it right. Well, and you’re, when you’re deliberating, when you’re deliberating, the CEO leaves the, leaves the meeting, or, or maybe it’s done in a committee between board meetings, but But uh, and then of course the, the evaluation of the CEO, you know, the, the, the conclusions that obviously includes the CEO, but yeah, no, to have people report or any, anybody, everybody ultimately reports to the CEO. So I have other staff there during the. CEO evaluation. No, no, that, that’s horrible. I, I’ll tell you, I have seen some real horror stories meetings. So sorry to give you all these negative stories, but that’s why it’s a revolutionary board because you’ve got to turn it around and And sometimes start from scratch and you know the British are coming, the British are coming, let’s get out here and do something about it. Well, so, so in the revolutionary board, our, our enemy is bad board practices, right? Absolutely. OK, so we do have an enemy in this revolution. Yeah, we do. All right. It’s time for Tony’s take 2. Thank you, Kate, as we share the mic, swing it back and forth between each other. Um, yeah, this book, uh, Planned Giving Accelerated, The Cut Through the Shit, no-nonsense practical step by step guide to launch long, to launch legacy-giving fundraising at your small to mid-size nonprofit in one week with bequests. The title may be longer than the book, Did You Need a Nap, is moving fast along. Uh, it’s gonna publish on September 15th. The final editing has been done, so that’s 2 rounds through, uh. Line editor, copy editor, line editor, copy editor, and then proofreading, the designer gave me the book cover designs. Designs because there’s more than one version. There’s a hardcover, which is full color, there’s a paperback, which is black and white, and there’s a Kindle version, and each of those has to have a different. Design, certainly different designed cover, but then the internal pages are, are different also, so you got, you got different designs going. So I’ve got those, just today, actually, the day we’re recording, I got those final designs. September 15th is, that’s, it’s more than just the goal. I mean, that’s, that’s the date. I’ve been promising this for, Uh, at least 6 months I’ve known September 15th, maybe, maybe even longer. Maybe, maybe September 15th has been the goal for a year. I don’t remember how long, but it’s a long time. So, September 15th, it’s, it’ll come together. We’re on, we’re, we’re actually ahead of schedule between the editors, the designer, the marketing team. We’re actually a couple of weeks ahead of schedule, so that’s very, very good, very good. So the book is coming fast. Uh, if you would like even more info on the book, you could go to Planned Giving accelerated.com, Plannedgiving accelerated.com. You could join the book waitlist there. That’s, that’s the only place you can do it. It’s not like you have a choice of where else to go. That’s the place to join the book waitlist. So 9:15, September 1515 September 2026. That’s the book launch date for planned giving accelerated. And that is Tony’s take 2. Kate sitting next to me. I just want to say I just saw the book covers like right now before we started recording and it it gave me a chuckle. It gave me a little giggle, but also your title always gives me a giggle too. But seeing the title on the cover gave me a very good chuckle. Excellent, excellent. We’ve got Bu butt loads more time. Here’s the rest of A Bored revolution or just Improvement with Linda Lisakowski. Uh, other board responsibilities, recruiting board members. Right, I think that’s incredible that people, it, it really is important that people Um Start thinking about people, not just when it’s time at the December or whenever the term is up, but they should be thinking all along about, gee, you know, I think so and so would be a good person to bring on this board. OK, well, give that name to the governance committee, and they’ll do some investigating. Maybe they’ll arrange a meeting with that person and discuss with them if they are interested in being on the board and if they’re willing to take the responsibilities. And the other thing that’s really critical. is having job descriptions for all your board members, because you don’t have anything to recruit with if you don’t know what you want that person to do. You would never hire a staff member like this. Oh, I met Sally and she was really a neat person, so I asked her to join our staff, and she’s starting on Monday, and she comes in Monday and says, oh, OK, what do you want me to do? You don’t ever hire staff like that, at least I hope you don’t. But that’s unfortunately how a lot of board members are engaged. They’re recruited, they don’t have a job description, they don’t know what their responsibilities are, and then 6 months later, you say, boy, they’re a lousy board member. They’re not doing what I expected them to do. Well, did they expect to do it? You know, they’ve got to have those job descriptions clearly laid out, and if they’re not filling that job description the way they should be, Then somebody needs to talk to them, either the chair of the board or the head of the governance committee and say, you know, when you came on the board, here’s things that you agreed to do, like attend maybe 75% of the meetings. Nobody can ever usually make 100% of meetings. People get sick, they have to go out of town for work, but you should have a minimum of how many board member, board meetings they can attend, they have to attend because Otherwise, they’re just gonna say, well, I’m on the board, but I don’t really feel like going to any meetings. I, I once was talking to someone that said they had a, a person on their board who was a leading executive in one of the top companies in the country, and the person never showed up at board meetings, never got their company to contribute, never made a personal contribution. But they had her, her name on the board because it looked good and that you don’t wanna have either. You, you don’t wanna have somebody on the board. Just you can have an honorary board or an advisory board where maybe they don’t have all of those demands to be at meetings and get actively involved and to give. We didn’t get into fundraising yet. We will, we will, I’m sure we will, but it’s critical that board members. Live up to those commitments that they agreed to, but if you don’t have the job description, if you don’t have any agreements in mind, Then how do they know what they’re supposed to do? What else belongs in there in that, that, that job description or set of expectations? So aside from, you know, board meeting attendance, what else do you think belongs in, in the, the, the board member job description? I think it should give them a, a description of the board committees that you have, and in most cases, I think every board member should serve on one committee. Maybe they’re on the Technology committee if you have one, or maybe they’re on the development committee or maybe they’re on the governance committee or maybe they’re on the marketing committee, whatever, or maybe you have a program committee, but wherever their expertise is, they should be serving on one committee. They don’t have to all chair a committee because you probably have more board members than you have committees, but, but they should be willing to serve on a committee. They should definitely have a, a, a. Uh, an agreement to donate money, but I think one of the biggest mistakes organizations make is they set a dollar amount and say, board members are required or expected to give $1000 a year. Well, maybe some people would be great board members, but they really can’t afford $1000 a year. But the worst thing that happens is you bring somebody on the board that could easily give you $10,000 or $100,000 a year, but if you say in your job description, $1000 a year, you know what you’re gonna get from that person, $1000. People give what they think is expected of them. So, I think rather than saying $1000 or even $25 To make a statement in your job description that board members are expected to give at a meaningful level, and that meaningful level is gonna be different from everybody, so I don’t think you should have one amount and require every board member to give that amount because you can lose some good board members, but you could also lose a lot of money from the board members who would and could give you a lot more. 0 $1000 is what’s expected, so that’s what I’m giving. So a, a personally meaningful gift, right. Mm, let’s keep going on, um, there, there are these, well, yeah, we’ll get to fundraising. That’s a big one. I wanna, I wanna talk about the legal duties where all board members have a duty of loyalty, care, and obedience, which are legal duties because your board members are fiduciaries. They have legal responsibilities to your nonprofit. Uh, that’s, that’s why a lot of nonprofits have. Um, directors and officers liability insurance in case the directors don’t meet their legal obligation. I mean, we, we’re talking, we’ve been talking so far about things that are not legal obligations. They’re more ethical and really moral, I think, if you agree to join a board. And, uh, like the duty of loyalty, you know, to put the mission first. Do you wanna, do you wanna flesh out any, any more on the, The, the duties. Well, I think, you know, a couple of things that are important is one is confidentiality. You don’t ever hear something at a board meeting that’s confidential within the organization and go out and blurt it to everybody in the community. Well, this organization is ready to fold up or they’re considering merging with somebody or their budget is a mess or somebody in the organization has absconded with money or something. I mean, You have a duty to report that to the necessary authorities if it is something really serious like embezzlement, but you shouldn’t go out and talk about the organization to everybody under the sun, and I, I just feel like a lot of times people don’t understand that. Ethical, I think like you said, it’s more ethical than it is sometimes legal responsibility, but also one of the things that I think is really critical is that board members look at the 990 form that every nonprofit has to fill out, because if they don’t. They don’t even know sometimes how much money is coming in and where it’s going and maybe what the salaries are, so they do have an obligation to be aware of things like that that affect the organization. Well, that, that goes to that, that goes to the duty of care, I think that you’re, that you’re tending, you’re a good steward, um, you’re evaluating the finances of the nonprofit, right. OK. Um, also, uh, within the duty of care, um, being prepared for board meetings, not only attending, but being prepared. I’ve been to meetings where, you know, some people are cracking open the book and that was sent to them a week in advance and they’re poring over it looking like, you know, this looks like their first read, and here we are, it’s 5 minutes before the meeting starts. You know, that is, that is not. Adhering to your, your duty of care. Yeah, back in the old days, I used to call it the ripping envelope syndrome because everybody mailed out a board packet, hopefully they did at least a week ahead of time and usually had the, the budget in and things like that, and The meeting would get called to order and the board here said, well, the first thing on the agenda is approving the minutes, and you hear all these envelopes ripping open. Oh, I guess I better read those minutes now. Well, now it’s all. Most of organizations send it electronically, so instead of the ripping envelope, I guess you have to searching your iPad for it or something. I don’t know. But I think that’s, sadly, that’s what a lot of board members don’t take that seriously, that they need to come prepared to the board meetings, not just be there, and if they’re prepared, then they’re gonna have questions. I, I’ve sat on several finance committees for organizations because I used to be a banker and people always shoved me on the finance committee for some reason, and I, I used to think, am I the only one here who has any questions? Like nobody else ever raised a single question about anything in the budget, and I, I thought, well, I don’t want to sound like I’m a naysayer or something, but I just have questions. It wasn’t that I was, they were doing anything wrong, but I had questions about, well, you know, how come we’re only paying this much for that? Is, are we getting a good deal here or what? And I would have a lot of questions, but other people just I think they, they think the financial stuff is beyond them, so they don’t want to ask, and maybe they’re afraid they’re going to embarrass themselves, but don’t ever be embarrassed to ask a question, because as a, as a staff member, I appreciate when people ask questions like that because I want to give them all the answers and, and have the board members know what’s going on. But a lot of times people are afraid to ask questions, so come prepared, and if you have questions, jot them down ahead of time, so when that’s covered, maybe it’ll be explained as, it’s usually the financial reports that people have a lot of questions about, but um, You know, if it’s not explained, then ask your question and don’t be afraid to look like you’re dumb or something like that. You’re just knowledge. You wanna be knowledgeable because that’s your duty. You’re fulfilling your duty of care. How did that feel? Did, did you feel? Uh, awkward asking your questions. Did it, did you, did you end up suppressing your questions because you were the only one asking, or did you go out and still, you know, continue to be the, the sole questioner? Well, you probably know me well enough to know I’m not exactly shy, Tony, so, well, I want, I want our listeners to know. So I can tell you I don’t stop asking the questions, but I used to leave meetings wondering like why wasn’t anybody asking any questions about this because I, I sat on one finance committee where I wondered why some of these other people were even on there because one was a former teacher and one was an air traffic controller, and I thought, you know, they don’t exactly pore over budgets all day. At least I know. The questions asked, but then I wondered why were they on the committee, you know, they should have had some people that were a little more knowledgeable. Oh, they were specifically on the finance committee, not just because they could be valuable board members, but the, the finance committee, doesn’t sound like the best place. This wasn’t the right place for them. The third duty for nonprofit board members is the duty of obedience. Say something about following laws, bylaws. Yeah, I think that’s important to be, to have bylaws for the organization and to be aware of them. I mean, everybody has bylaws, but how many board members actually read them and understand what the mission of the organization. is, I, I often have met with boards talking, usually during strategic planning processes, and I’ll ask them all to recite the mission of the organization, and you can believe if there’s 10 people in the room, you’re gonna get 11 different answers, you know. Uh, because most people really just don’t. They don’t know this stuff, so it’s hard to be obedient to something if you don’t understand it or don’t even know what it is. So board members should know your mission statement, be committed to your mission statement. They should be developing the mission statement or maybe usually mission statements don’t need to be updated too often, but your vision statement might change and Board members need to be aware of those things, and like you said, be obedient to the bylaws. If, if the bylaws say your terms and uh you can have 3, 2-year terms or whatever, and term limits is another tangent that I could probably go on forever talking about term limits. And some people say, well, we don’t have term limits because we don’t want to lose good board members. Well, you don’t have to lose them just because they’re not on your board anymore. You can keep them engaged. They could maybe move to an advisory board if that’s appropriate, or they can serve on a committee, but you keep them involved in other ways. But what happens when board members If you don’t have board term limits and you just keep recycling the same old people, I sat on a board once before I even was in the nonprofit world. I was serving on a nonprofit board. And When my term was up. I noticed something, well, before my 6 years was up, I noticed that the same people would go off the board 1 year, and then next year they’d come back, and I thought, we don’t ever seem to get any new board members. We’re just recycling the same old board members. And when my term was up, the CEO said, well, thank you for your service. You know, you have to be off the board for a year, but then you can come back. And I said, I know I can, but I won’t. And he said, oh, did we do something? Are you upset? I said, no, I think this is a great organization. It’s a wonderful organization, but you need to get new blood. You can’t just keep recycling the same old board members. So if you’re gonna have term limits, take them seriously. And yes, sometimes it might be appropriate to bring somebody back that really was a valuable board member, but that should be the exception, not the rule. And I think a lot of people get themselves into trouble by either You say, well, we have board, we have term limits, but we don’t pay attention to them or they take the people off for a year and then next year they’re back on again. So, so those term limits, I think are critical and you need to really pay attention to them. Fundraising, board fundraising. All right, so we talked about your individual giving, that it should be personally meaningful. That’s the best way to. Describe it. Um, what about other fundraising obligations, fundraising or friendraising for, for board members? Well, I think fundraising is absolutely essential, and every board member should be involved in it. However, that doesn’t mean you have to go out and ask people for money. Not everybody can do that. I mean, I’m sorry, but they’re just people who can’t, don’t feel comfortable with that. But fundraising is a 4-step process. It’s not just asking for the money, it’s identifying donors, cultivating donors, making the ask, and then stewarding the donors. So you’re at step 3 before you ever got to ask for money. And board members can do things like help identify people. They can come in and say, you know, my boss might be interested in his company getting involved in this organization, making a donation, or, you know, I have, I used to kind of chuckle when I was working as a staff member before I was a consultant. I was working for a museum once, and I went to a wedding reception, and it was a small. Private wedding, it was held in the reception was held in somebody’s home, and I was talking to somebody there, a relative of my husband’s actually, who said, oh, I hear you’re working at the museum, and I said, yeah, I am. And she said, oh, I really love that museum. I’d like to give you a gift, and she wrote out a check for $500 and I go back from this wedding reception with a check in my hand. But it gets worse. Then I went a couple of months later, I went to a funeral, and believe it or not, I came back from a funeral with a check. I didn’t ask. I just happened to make these relationships, so it was cultivating donors and identifying donors, you know, those who don’t like asking, maybe they can host a cultivation event. They can invite some of their friends or relatives or whoever that might be a potential donor. To come in for a tour or to have lunch with the CEO. When I was a, a development director, about once a month, I would invite somebody to come in and have lunch with the CEO and we had a president’s dining room, and it was real, you know, fancy dancy, and, and people were real honored when they had lunch with the president, and most of the men turned into donors later. So, Board members can do things like that, and they can help steward the donors, making phone calls, signing letters to people that maybe they know or are friends of, and that to me is really important when people see that your board members are, know that you’re a donor and are calling to thank you or writing a handwritten note or something. It’s really goes a long way. So, you can be involved in fundraising, very heavily involved, without ever asking for one single gift. Now, some people have the gift to do that, and sure, then you wanna turn loose and let them do the asking, but I, I’ve had a client once for a capital campaign, and we, they, one of their board members was the unusual person who loved asking for money, and I knew that he was gonna really be an excellent asset to this Capitol campaign, but I knew the rest of the board members were scared out of their wits to even think about asking that for that kind of money. So, when I had the meeting with the board to kind of get him ready for this campaign, I started out by saying, OK, who woke up this morning saying, boy, I can’t wait to go out and ask for money for this organization. And I knew exactly what was gonna happen. This guy’s hand was gonna go up, and everybody else was gonna say not me. And so I called on him and I said, well, Jim, I know you really do like asking for money, so I’m gonna invite you to help me with this training session and talk to people about this. And so we talked to them about how they could identify donors, help us cultivate donors, help us steward donors, and they got really excited about that because it was something I felt comfortable doing. So, A few of them did ask for money eventually, but, but not like, like Jim did. I mean, he was just gung ho over. He loved going out and asking for money, and those people are a dime. They’re not a dime a dozen. They’re as rare as a rare coin, I guess. Uh, the, the, the board member calls, just, just calling to thank donors. You, you can do that for a half an hour before a board meeting or a half an hour after a board meeting. And people would love to get a call from the board member. And even if you’re leaving a message, just saying, this is Linda, I’m a board member with the museum, and we thank you so much for that most recent gift that you gave us. Uh, here’s a number to call back. If, you know, if you, if you’d like to chat, but it’s not necessary. We just want you to know how grateful we are. I mean, you can leave a message like that. These are the, these are the simple low-hanging fruit tasks. Uh, handwritten notes can also be valuable. You could do that for a half hour before a board meeting. And, and, but you want folks to identify. I’m a board member, and, and we’re on behalf of the organization, we are grateful for your gift. Those things mean a lot, and they do. I, I’ve often put together board thankathons and even, even sometimes when they are asking for money, I wanted to tell you another kind of a cute story that I was working with a client who was doing a phoneathon. They were doing a phone appeal to ask for money. And one of the women that came in, as soon as she walked in the door, she said, oh, I really hate the thought of this. I don’t wanna ask for money. I don’t really feel comfortable with this. And I, I called the executive director aside and I said, you know, I don’t think we should have her on the phones because she doesn’t feel comfortable doing it. She doesn’t want to ask for money. I mean, we weren’t asking for large sums of money, it was a phone appeal. But she said, I have an idea. The executive director was really smart. She said, I have a good idea, and I had a stack of Pholithon forms there for everybody to call, and she started paging through them. And she said, this is my mother, but that person doesn’t know, that board member doesn’t know that this is my mother, but I know that no matter who, I told my mother we were gonna be doing this appeal, and I know that my mother said whoever calls her, whatever they say, she’s gonna give $500. And I said, well, that’s great. So I took that form and I put it on top of the pile, and I said to this person, I pulled her aside. I said, I know you don’t really feel very comfortable with this, but how about if I just give you like 2 or 3 forms, and you make a couple calls, and if you, if you don’t like it and you don’t wanna do it anymore, then I, I’ll let you help me with the paperwork, cause I have a lot of paperwork here to do. And she said, oh, that sounds good. She said, I’ll give it a try. Well, we were all in little cubicles in the office. Every, every caller was in a cubicle. And of course, she gets the executive director’s mother at the top of her list, and we literally heard her scream, and she comes running out and she said, you won’t believe this, you won’t believe this. I just got a $500 gift. And I said, oh wow, that’s really great. I said, So are you OK with doing a couple more? She said, Yeah, give me some more of those forms. And she raised more money at the end of the night. We literally had to tell her it was time to stop calling now because we didn’t want to call people after 9 o’clock at night. But that was just an example of how we, we kind of set her up, yeah, I admit it, you know, but she found that it wasn’t as bad as she thought it was gonna be, and, and she raised a lot of money from people, so. Uh, you just never know until you try some of these things, what’s gonna work. Linda, why don’t you leave us with some, uh, parting words about the revolutionary Board. Well, like I said, I, I don’t expect you to put on your red coats and go out and shoot somebody or anything like that, but if you do have a board that is struggling and you don’t know what else to do, I think it is time to do some evaluation. And in the book, I mentioned that if anybody wants any of the forms that I included as part of the workbook, if you want a Word document, So you can customize it for yourself. I’ll be happy to send that to anybody that have purchased the book. Just tell me which forms you want. And also, I have a, I call it a veteran’s discount since, since it’s Revolutionary War-based theme here, that if they want me to do an analysis of their board for them, I’m gonna give them a veteran’s discount on that, that consulting work to help them. With the evaluating their boards, because sometimes you just need an outside party to say, you know, well, this is not so good, and hey, there’s, here’s something that’s good, you should build on that. So, a lot of times people needed some expert help from the outside. As a veteran of the United States Air Force, I, I thank you for offering a veteran’s discount. Well, thank you for your service. That’s Linda Lysakowski. The book is The Revolutionary Board, a workbook to help you assess and improve your board of directors. You’ll find Linda at Linda Lysakowski.com. And you can connect with her on LinkedIn. Linda, thanks so much. Pleasure. Hey, thank you, Tony. It’s been great as always being with you. Next week, non full-time executives. If you missed any part of this week’s show, I’ll do it from a distance. I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great. There we go. After something else. Yeah. What happened? Oh, I pressed cancel.
Rey Ramsey: Calling This Decision Making Only Scratches The Surface
The book is The Tyranny of False Choices: A Guide to Authentic Decision-Making. The author, Rey Ramsey, reveals his research and thinking that go way beyond decisions. Let’s talk about following your inner voice and moral compass; the three virtues we all need; thought liberation; boundary crossing; navigating defining moments; and, spirituality. Rey is CEO of the Nathan Cummings Foundation.
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Hello and welcome to welcome. To Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. Did my voice just crack? Welcome. Like I’m 14 years old. Oh, I’m glad you’re with us. I’d be stricken with papilledema if you made me swell up because you missed this week’s show. Here’s our associate producer, Kate, with what’s going on. Hey, Tony, we’ve got calling this decision-making only scratches the surface. The book is The Tyranny of False Choices, A Guide to Authentic Decision Making. The author, Ray Ramsey, reveals his research and thinking that go way beyond decisions. Let’s talk about following your inner voice and moral compass. The three virtues we all need thought liberation, boundary crossing, navigating defining moments, and spirituality. Ray is CEO of the Nathan Cummings Foundation. On Tony’s take 2. My book is for the people. Here is, calling this decision making only scratches the surface. It’s a pleasure to welcome the author of the book, The Tyranny of False Choices, Ray Ramsey. He’s CEO of the Nathan Cummings Foundation and Century Capital. He has devoted his career to building and leading social enterprises with emphasis on housing equity and expanding access to technology in low income communities. The foundation is at Nathan Cummings.org. And you’ll find Ray Ramsey on LinkedIn. Ray, welcome to Nonprofit Radio. Tony, it’s good to be here, especially with all the energy you brought in your intro. It’s good stuff. Thank you. Uh, I love, I love, you know, I, there’s some too many podcast hosts. Welcome to this week’s show. I am highly excited to bring on, you know, I, I, I like to, I like to be a little energetic. So I, I hope it, I hope it, yes, I’m glad it motivates you. Uh, not that you became unmotivated, but I hope it, it’s infectious. That’s what I mean. I hope it’s infectious. Wonderful. You have this cool book, The Tyranny of False Choices, A Guide to Authentic Decision Making. Congratulations on the book. Thank you. Can we start with some fundamental questions? What, what are these false choices that you see and, and why are they tyrannical? Well, let me, let me kind of break it down, you know, because when you ask that about which false choices, it depends on what situation you’re in. So it’s less about a list and it’s more about recognition of patterns and looking at motivations and bringing critical thinking when confronted with situations and so it’s, it’s really a book about. Breaking that down and having the proper discernment, but what it, what it is, it’s ultimately remember we all make, we all have choices to make, we all have decisions within that and really it it it says should you make those choices and decisions with a narrow perspective or an expanded aperture and then recognize that there are people, systems, organizations that have a motive. To try to reframe, shape, and decide for you, right? And one of the most obvious, of course, in the age that we live in this digital age and now this AI age are algorithms that are feeding you what someone else is hoping for you to believe and so we’ve got, we’re bombarded with all of these quote forces as I call them and the question is what do we do? What do we do? But, but as much as I like to talk about the external things because it’s very easy to make. Everything about the ex. It, it is what I call the internal whispers, right? And I always jokingly say to people, what, no matter what, you go to bed with yourself every night and you are there without the mask on and you’ve got all of these things that are floating through your mind, very often weight of the past, trauma, uh, carrying guilt, uh, hatreds, concerns, all of those have the potential to distort your ability to make good decisions. So that’s what I mean by, by uh false choices and then I use the provocative language of of tyranny because that means someone or yourself, your inner voice taking over and limiting you. So anything that limits, you know, tyranny limits your choices, it limits your possibility. And I begin the book by talking about thought tyranny and how that expressed itself in my life early on. I, I admire the sort of call to introspection that, you know, let’s control the things that are constraining our choices and our decisions that we have that we have control over, uh, uh, uh, within ourselves versus, you know, those things that we could blame, but we don’t externally, but we don’t have a lot of, or any agency or authority over. So I think it, it feels like a call to introspection. Yeah, that’s a big part of it, uh, Tony, and I, and I, I say very openly, uh, in the book that I rely on the wisdom of, of philosophers and the passion of poets and the philosophers and it’s peppered throughout that I, I’m really, uh, have been into for a long time are, are stoics, um, as well as Socrates and you just. Literally named one of the key tenets which is controlling the things that you can control. Um, I was really motivated a few summers ago, you know, I went to the, believe it or not, I went to the Oprah book, you know, thing and it’s like what’s on here? And I saw this book called The Choice, and I, you know, and I’ve always been obsessed with the concept of choice and so the book was called The Choice, um, by Doctor Edith. Edgar and um what’s powerful about it and I chose to um to cite it in the book was she was captured by the Nazis and was in a concentration camp and she just put a stake in the ground and she said, you know, she couldn’t control one part of it, right, the things that were happening around her and so she says very poignantly I was victimized but I was not a victim. And it was just yet another one of those expressions like that’s the only part that she had control over and she decided to master that part. And we just lose sight of it and I think increasingly we live in a world where people are, you know, you’ve heard the expression, you know, victim Olympics and, and different things like that pejoratively where people are like searching for something else to look at. But the most important thing is to look inward and with all of the tools that I try to express that are available where people say well we should have this kind of training and this kind of program and many of them might work, you know, like media literacy and understanding. How to view, you know, what’s being presented, and I don’t pooh pooh that, but your, your best armor, your ability to discern, your ability, so what we ought to be teaching most if you look at it from young, but we all need it is critical thinking. And we’re gonna need that even more as we have AI and other tools like that. Our ability and our willingness to apply critical thinking to different situations rather than defaulting, um, things. Defaulting our willingness, exercising our agency, and especially as you say, in the age of, uh, of AI, which is, is just so, um, it’s, it’s compelling, it’s convenient. Uh, it, it, it, it, it, it relieves us of, of burdens and, and time, time constraints and things, and, but it’s, um, it’s, it’s a false, I, I, I’m, I’m very skeptical of the. I’m very skeptical of our usage of it. I’m not skeptical of how it’s going to advance. It’s certainly, it, it’s a presence and it’s not going away any more than smartphones are going away. Um, I’m just, I’m just cautious about how we use it and what we see to it in terms of creativity and And, and our, and our, our, our own agency, um, which we’re talking on, which you’re, you’re, you’re, you’re, you’re bringing in. Um, I have on my books, on my nightstand, one of, one of my, one of the books on a nightstand. I’m not a, I’m, I’m not a great reader, but it’s Meditations of Marcus Aurelius and, and some of the, and, and so I’m learning slowly because I’m a slow reader. The stoic, their thinking, it’s a pretty dense book, but, uh, it’s not long, but it’s dense, and, and it takes a lot of thought. But the stoic, I think the stoics, can you talk more about the stoics? You know them better than I do. I have it’s, it’s a 16th of the way through one book remarkable philosophy, um, philosopher Zeno, um, is credited with being the First, and it, it really they flow out of Socrates, right? And so Socrates being one of, one of the most well known modern philosophers, um, of the Greek era, um, influenced. Now the thing about many of them like Socrates, he didn’t write a lot, so what you know about Socrates are the things that were written by his students like Plato. And then people tended to start writing and writing more, but the Stoics came along and, and this core philosophy rooted in virtues. And if you note in the book I talk a lot about virtues, and we’re gonna get to the virtue, yes, the virtues we need, and, and what they really foundationally, you know, put forward is you want this, and this is again flows out of Socrates, this pursuit of wisdom. And then trying to dig inside of yourself to say, how do I lead a virtuous life? How do I lead a virtuous life? And what you know, what you notice missing from there is this sense that you’re the master of the universe and you will affect everything around you. And so what I’ve always tried to do is adapt that, that philosophical belief and, and I bring up this, uh, false choice, uh, in the book and it plays out, right? So you have, think about the fights that we have in society now, you know, and so you have one group that has this horegio Alger belief that like anybody can just make it up by the bootstrap and you can do it alone and rugged individualism. And I look around and I go, I don’t see that many self-contained examples, you know, um, of that. But what we also have to interrogate, Tony, is the other extreme which, and we don’t sometimes realize we’re doing it and the effects that this has particularly on young people, and I focus a lot on young people, um, with some of this part of the message, but it applies to everyone is you say, well, the systems are all broken. And if you overdo that and you take it to the nth degree, you’re actually taking agency from the person. You, you’re getting them to somehow believe, well, actually my actions don’t matter. And I always say like, no, no, no, you’re the lead actor in your play. You’re the lead, you’re the lead. And there are things that are going on around you, but there are parts of that. There are things. Are you gonna opt in? Are you gonna opt out, you know, and some people have advantages over others, so life is not about everything being, uh, you know, even, and if I’d grown up, if my parents had moved, I might have been involved in, in gangs, but we moved. Move to a different neighborhood and then I would have been confronted with a choice. Do I opt in? Do I opt out? Um, do I join? Do I not join? So there are a number of decisions and I call these defining moments in our life that we have to do. So what I try to do is pull together and share a few defining moments of my own life. And then sort of walk the reader through what are some things I leaned on in terms of the tools that are available. So I talk about harnessing various tools and I, I, I keep saying, you know, this is tough stuff, but there’s good news because there are tools. There’s some time tested tools they’re leaning into your virtue and, and fundamental to everything is I think everyone, every single human being born into the world does have a, a navigation device internally. Um, and there have been all kinds of analysis about that where young babies have some inherency of, of understanding certain things that are good, certain things that are bad, and you just kind of know it. I think it travels with us as human beings. The question is, and, and the journey of life is, do you block out the navigation or are you. You willing to listen. And if you listen, it’ll help you guide many of the big decisions, um, that you have in terms of defining moments in your life. That is a beautiful segue, Ray, to what I wanted to talk about chapter two. Your follow your inner voice and moral compass. It’s exactly, this is, this is what you’re, this is exactly where you’re, where you’re headed. Um. Just, yeah, say more about what, what you, what you talk about. I, I, I just believe, you know, I grew to believe this. First it was a little bit of mythology because my mom would always talk about it. Your inner voice, your universe, you know, you’re a kid. Would you say inner voice? Let me ask you, inner voice and intuition, we’re talking about the same thing? No, I, I don’t think quite. I, I think, I think I’m OK with words being, you know, and I’m not the judge and jury. Words can be interchangeable, but I, I often will interchange the notion of it. inner voice and a compass and so I use the word compass, you know, um, the, the great management guru Steven Covey, I was enthralled a number of years ago when he introduced this concept of the compass and the clock and what he talked about with management is he said the trick is to align your compass and the clock, the clock, what society tells you, what, what time of day it is, but your compass coming from the inside. And so I always try to use that and earlier in my career when I was reading those books with great intent, that was one of the ones that really got me or or another one leadership from the inside out. So this is all about that expression from the inside and I think, you know, and I tend to be a person and I don’t wear it on my sleeve uh in the book. But I’m not afraid of saying that I, I consider myself a spiritual individual, not really religious, but spiritual, and it just means that there are, it’s relying on faith because I look up and say there are things I actually can’t explain, things I can’t understand, but there is an inner core telling me that there’s a higher order and I should listen. I should spend some time listening and that’s really where that comes from and you know and if you go back to what we were saying earlier with the philosophers, you know, they, they were not, they were polytheistic, but they still believed in gods and, and you know they invented, you know, different um causalities based on the wishes of the gods, but it was still about how do I. Lead a more virtuous life. How do I make the, the noble decisions, the right decisions, and that’s what was so amazing about Marcus Aurelius and the book, you know, that you have, you know, on your nightstand, which is something that I would recommend that you read every few years because it, it, I have probably read it 4 times and I learn every time. I learned every single time because you think of it, this was like his diary. He was not writing for it to be published and he had studied the Stoics. He had got had received information from Epictetus who was a famous um uh stoic and who had written um. Well actually was written about his teachings, um, called Discourses and, and so through that that really influenced him because here you see this man and and Epictetus was a slave and had written about philosophy and now you’ve got this king and that’s why he was called the philosopher king. And, and he was troubled by things that were going on around him, and he was posing those powerful, almost Socratic questions, why? What does this mean? What’s important? What’s real, and so he wasn’t bedazzled by all the great things and plus he also was navigating tragedies in his life, losing children. You know, dealing with war and, and, and asking, does this make sense to have war and so part of it is, Tony, it’s about the willingness to question, right? And this gets away from always just doing things and I, and I use in management, I say to my team all the time I want. You to work on doing some more things by not just defaulting into it and having some intentionality. What is guiding you? What is the North Star? What are we focused on? And I, and for nonprofits that North Star effort is so important. That’s where, you know, we have to avoid the, the, the draw to, you know, conformity or, or tradition and fear and fear of change and scarcity. These are the, these are the things that we, we can easily internalize. Uh, uh, the, and, and, and default to the way, you know, the way you’ve described it. Um, I’d, I’d like to, I wanna make sure we bring this back to decision-making, uh, because that’s the second, the, the, the subtitle of your book is A Guide to Authentic Decision Making. But I, I, I’m, I’m so touched by the, you know, like moved by the theory too. Um, I’d like to spend a little time with the virtues. You, you, you have a section. There’s a couple of chapters. The virtues that we need humility, courage, and perseverance. Please, let, let, let’s spend a few minutes with each because again, I’m, I’m, I’m moved by this part. Humility humility. No, humility. I just, I, what, what it, what it, what does it mean to us? How, how can it, how can it help us be. Better people, better leaders, and, and, and, and even better, you know, better decision makers. First, let me say that, that there is no magic to the number 3 because there are, there are numerous virtues and philosophers debate this all the time. Right, so there, there, there are debates and I’ve recently been reading uh Plato and he wrote about the debate and he was challenging somebody to even define what a virtue. Um, is, so it’s, it, it, it’s, it’s this pull tug, but I thought these three because what I was looking at was what have I leaned on, what have been foundational for me, and, and a lot of people that I respect were always that, well, one of the foundational virtues is courage, um, because that’s the. Willingness to stand up to the status quo, right? So the famous people that we think of the Martin Luther Kings, the people who were willing, you know, Mandela, you know, all of these people were people of courage because they said I’m not going to conform but also going back in history and I talk about Galileo and other people, you are often ridiculed in that time. And so the courage requires I don’t look good today. So what I often tie that is to the person willing to say I’m gonna bet on the arc of history, and it means I might look stupid today, but I’m, I have the courage to stand up for what I believe and what I think is right. When I talk about humility, and I say this in the book, it’s not this cartoon version of humility, you know, it’s like my head is bowed. My voice is low, you know, I’m sort of like taking on these characteristics as though it’s a cartoon. It is very rooted in the concept of intellectual humility which says again to quote Socrates, I know that I know little. And so when the oracle said to him, you’re the smartest. And he questioned that he was the smartest, tells you how smart he really was or this old adage, I don’t know where, where this, uh, came from, but about walking into the great library and then seeing all the books and it should humble you about what you haven’t read and what you haven’t, what you don’t know and so it is adopting this mindset of a of a pursuit and that’s what humility is and what we have. Particularly when I’m critical of policymakers and other people in authority, and, and I candidly I see it in philanthropy when people walk around with certainty. Everything is certain. I go, well, how is it certain because we still have all these problems. We’ve been spending money. And we haven’t fixed it, so that ought to keep you humble, which is what I, which is, and I often point, you know, to different evidence. And, and so if you look at the virtue part of it and think about the policy conundrums that we’re in in the country and the fight back and forward, the red blue fight. And the absurdity of thinking, well, the answers only come from the red side, or the answers only come from the blue side, that’s crazy in the sense of the pursuit of knowledge, and so that means you’re willing to put your tribe, In front of the pursuit of an actual solution. So what I often say to folks is if you actually care about that issue, your pursuit is almost uh without boundary. And so the more you erect all of those boundaries, it means you’re actually not putting that first. You’re putting my political identity, my, my Facebook group, my, you know, willingness to have everybody say I’m cool, you know, the concept of signaling virtue. Virtue is not about what you signal, it’s about your beliefs put into action. And so that’s really what that’s about and it’s this moment of truth that we all have because everyone has defining moments and at the very, very beginning of the book Tony, I, I, I mentioned something um that I used and it means a lot to me because a number of years ago. I was a commencement speaker at my alma mater and I have to get in Rutgers because I love Rutgers. Great. Rutgers University, the, the, the university of the state of New Jersey. I, I, did you grow up in New Jersey? Did you grow up in? Yeah, where, where, where, wait, wait, wait, wait, wait. Where’d you grow up in New Jersey? Little town called Atco. Uh, I don’t know where that is. I grew up in is near Berlin, which is the next big city is, uh, Cherry Hill. Oh, way south. OK, yeah, way, way south, because I’m, I’m a Philly kid, so close to Philly, right, close to Philly. All right, I grew up on the other end of the, I grew up in, uh, up in Bergen County. 00, of course. Well, and having gone to Rutgers and I knew a lot of people from Bergen County, but the message was in front of the students I said, congratulations, everyone is an artist, and this is my belief in life. I said everybody’s an artist. Yeah, you say this in the introduction in the very beginning, and, and it goes back to this notion of defining moments. And so your defining moments are, are reflective of what is on the canvas that you’re gonna leave behind when you leave this world. We will all leave behind the canvas. It will be the Ray canvas, the Tony campus. We, we leave that behind. And what’s on. It is are are are how you’ve handled the defining moments of your life. And then I asked the question, will it be tepid shades of gray or broad strokes with bright color? It’s up to you. So again, that’s back to the agency. That is up to you. And so this is why when I was writing it I said it’s not a story about me, it’s a story about us. It’s, it’s all of us because we’re all making decisions. When my brother read it, he said, wow, it made me think back to some of the things I did, didn’t do, you know, choices that I made, and he’s a military or was a military person. And, and different choices and decisions. I’m, I happen to be very proud of him, but I love the fact that he was being reflective on what made me make this particular decision versus that. Was it my own? Was I being dragged into it? What were was I influenced, uh, and so these are just things to just be aware, not to walk around in a state of paranoia, but also to be aware. Because there are, you know, external forces in addition to internal, but the external often are connected to money, power, status. And so they, they want to project that, and so they’re, they’re spending money, and even it makes me laugh, but we have positions called influencers. Like years ago you wouldn’t have had something going. They’re literally openly saying my, my role is to influence you. So you just need to be aware. It’s time for Tony’s take 2. Thank you, Kate. Just within the past. 2 weeks. My book got rejected. By Arguably the two most prominent. Media outlets in our nonprofit community, uh, the Chronicle of Philanthropy and nonprofit Times. Neither one would, uh, excerpt or review the book. It didn’t meet their conventions. Uh, I think what they didn’t like is that it has shit in the title. It’s not a conventional book. I mean, you know from the title, well, they knew, uh, they may not have even gotten past the title. I, I don’t, I don’t know how far they got, but, uh, as a reminder, the title is Planned Giving Accelerated. The Cut Through the Shit, no-nonsense, practical, step by step guide to start legacy giving fundraising at your small to mid-size nonprofit simply in one week with bequests. The title may be longer than the book. Did you need a nap? This is not the kind of book that’s ever gonna be in the Columbia University nonprofit fundraising management curriculum. And clearly the, uh, legacy nonprofit, uh, media don’t care for it, uh, as well, but it’s for the people. The book is for practitioners. This is a practitioner level book. Start planned giving in your small to mid-size nonprofit simply within a week, starting with bequests. This is a book for our nonprofit professionals. It’s for the people. It’s not for the media outlets, legacy media outlets, maybe dying. Oh, they, I’m not even gonna get into the, the diatribe about. Dinosaur media, legacy media, but The book is for the people. It’s not for the media, so. You’re not going to find it, uh, reviewed or excerpted in any. Nonprofit. I’m, I, I’m trying to avoid, uh, uh, uh, I’m, I’m trying to avoid. Excessive adjectives here. You’re not gonna find it in the nonprofit major media outlets. Say it that way. But you’ll find it direct to the people, and that’s who it’s for. It’s for you, the nonprofit practitioner. That is Tony’s take 2. Kate, Yeah, it’s their loss, but also. What I, I may not be saying the, the quote right, but I think it’s all criticism is good criticism. Or useful criticism? Uh, that may be, but I’m not, uh, I’m not really internalizing their criticism. Uh, quite the contrary, I, I, I wear their rejections as a badge of honor. We’ve got boou butt loads more time. Here’s the rest of calling this decision making only scratches the surface with Ray Ramsey. Again, it’s, it’s the introspection, uh, but you’re describing what your brother did in, in reaction to the book. Yeah, I, I, I just did, I admire the idea. You, you’ve hit on this a couple of, we’re gonna come back to the virtues. You, your three, the, the way you identify. We’ll, we’ll come back to courage and perseverance, but you’ve mentioned a couple of times, the defining moments in life and, and, by the way, I love the, uh, I love the metaphor of the canvas. Is it gonna be shades of gray or, or a colorful, colorful and, and, and, and bountiful. Um, talk, share, share a story, uh, your own, one of your own defining moments. I, I, I’ll share one that, that’s in the book, and you know, there are many and there are things to be learned, and there’s also pain, right? And so at a book event, a young person was asking me a question and, and I said to her, I said, well, what you’re really trying to ask me is if there is a consequent free. Decision and I go, no, no, because the big defining ones, they all have consequences, right? So it’s not to be in pursuit of having no consequence because that’s the false choice like you’re, you’re trying to look for the one that has no and it, it’s not true, but I, one of the big honors in my life was being the chairman of Habitat for Humanity International, so not a small group. And one of my heroes in my career that I met when I was a young lawyer and actually patterned a lot of my career after him was Millard Fuller, who founded Habitat. And he was a lawyer. I too was a lawyer. He gave up the practice of law to start and go into housing. I did the same thing. He started his own organization. I also did the same thing. I met him as a young lawyer and he was very charismatic and he put his arm around me and said, Young Mr. Ramsey is my lawyer, and he had the Southern voice, you know, and all the Southern charm. I was like, wow, you know, I was like, whatever Miller wants, Miller gets and. When I, when I got elected, because we had elections and we did a town hall meeting in, uh, America’s Georgia, which was where the headquarters was and it was packed in this church and he said to the audience something that actually wound up being. Prophetic, at least in the minds of people in the habitat world, and he said, and he always called me young Mr. Ramsey. I was younger, and he goes, You, you know, young Mr. Ramsey, Brother Ramsey is going to be the most consequential chairman in the history of this organization. So I was Tony flying high and I would say in a matter of weeks after just flying high, I was home one evening and the general counsel called me and at first I was annoyed with her and she goes, Ray, are you sitting down? Who calls somebody to say, are you sitting down when you’re at, it’s 9 o’clock and you’re at home, of course I’m sitting. I go, of course. You know, Regina, I’m home and I’m sitting, and she goes, well, I’m, I’m here with the head of HR. Well, let me tell you, if I wasn’t sitting down, that would have made me sit down or stand up and run. It’s a bad com combination and this, and she just said, I have an accusation, and she knew how close I was with Miller of misconduct. And I always avoid, even in the book, I don’t go into it. It’s not hard for people to discover what it is, but I didn’t want to make it about salacious details, but it was bad enough where lawyers had to be, um, brought in, and, um, and I’ll never. In Nepal um on a trip and he called me and and he was so ebullent about how wonderful the trip was going and then I had to interrupt and say, well, hey, I want to bring something up, and again, the lawyer in me, it’s like you have to do this orderly, and I said, here’s the accusation, but I’m hiring a lawyer, so everything is going to be treated fair and confidential, and at first he was OK and then I got this call a little bit after that and he just took my head off along with his wife. Um, who was part of the organization. Long story short, this dragged on for a while. It was ripping the organization apart on the inside. He was extremely popular, and you’re the chairman, right? You’re chairing the board. I’m the chairman, but he is popular all over the world. We signed an agreement with a big firm that was called Women’s Bill because this matter had to do with women. And it was a women’s build, and the chief marketing officer calls me and he goes, If you don’t get this matter settled, you know that $50 million it’s gone. So that was one threat. We had affiliates who were calling and threatening, if this isn’t handled right, meaning basically leave him alone, we will pull away and start a new union. Um, and then you had board members who had differing perspectives because I was still the new younger guy, and this is the legendary founder who was an award winner and my friend. And so the defining of all of this was the pull tug and being a human being and at different points people giving me an off-ramp saying you could drop this, you, you could let it go. And then receiving the other side where I got this letter one evening from someone who was impacted by the same type of incident saying to me, you’re fighting our fight too. And so it was this enormous strain, you know, back and forward, and he was a dear friend and my and my mentor. And it all ended up and then President Carter got involved. I, I, I won’t ever give all the details of that other than um they had been friends for a long time, so it’s not easy and President Carter invited us to his home um for a mediation. And my first instinct was not to do it right because they’re friends and but who turns down a Nobel Peace Prize winning president? You take him up on the offer and we sat at that kitchen table going backward and forward. Long story short, it ended up with me terminating his employment. And when I gave my farewell speech um at Habitat I said we kept our corporate partners, we kept President Carter involved, we lost no affiliates and we continued to press ahead with our uh fundraising effort and the man that I hired at that time that we voted on as a board, Jonathan Reckford is still the CEO today. And so the organization flourished. I lost that friendship, um, we spoke only one more time after that and then he, um, I get this notice that he had passed away and I went to Ebenezer Baptist Church where the service was and attended that funeral and it still leaves a hole because I wanted it. To have that human conversation with him to see if we could resurrect some of that despite the pain of the separation, which was the right thing to do. But there are consequences to it and so I just had to deal with the consequence of that. It was very difficult and I disappeared for a long time and this was, I met with Jonathan, the CEO, as a courtesy, um, last year to tell him I was writing about this a little bit but not in a salacious way. And we just exchanged stories. We were grateful, we were marking the accomplishments of the organization, but it was at a critical point and it was about the values of the organization, and it’s about, do you stand by the virtues of this great organization or do you do what we too often do in society, um, the hero worship. And, and just put individuals above the cause and above your values, whether it’s based on friendship, whether it’s based on ideology, right, and you fundamentally can’t do that. And so my mom was alive at the time and she said, God rest her soul, go with your, your inner core. It’ll be the right decision. Just go with that. So that’s, that’s an example and so our defining moments are not always that dramatic and it was tough because I was dealing with the newspapers. I’ll never forget getting ripped by a paper in the South. I was so angry, so I got a taste of them and I was like, how the hell could they do this? And they never called me and they wrote because it was all favoring him and I had a PR and crisis management firm that I argued with because they wanted to do more counterpunching. And I adopted my own strategy, and I said, and it’s not always right, but I just said, you know. I’m the new guy, um, he’s a legend. I kind of have to show the Habitat family that I can take it and that it’s not about me, it’s about the mission, so I’m gonna take it all. I never responded, never responded and took a lot of incoming um fire and then the Washington Post finally did a story because there was a blog posting. And a former person associated with the organization basically posted something and the reporter got a hold of him. So by the time the reporter got a hold of me, he had information that a lot of the public didn’t have that I refused to release. Because if I did, I, I, I’d have looked like a hero, but I wasn’t gonna quote win that way and it wasn’t about Ray winning, it was about advancing the organization and so you take it and that’s what I said and then I disappeared for years and I, I gave one public speech during a habitat fundraiser because one of our biggest chapters is in Jacksonville and the place was packed so everybody was like, now we’re finally gonna and. People cried because I still honored him and they thought that it was gonna be a moral, you know, uh uh you know like this battleground, and I said because I love the man. And so it’s not about that, and we’re all flawed. And, and so it’s not about that, but I spoke about it because I said, here’s what’s going to happen today. All of you have heard rumors. There’s a lot of back and forward, and I’m going to tell you the truth whether you like it or not, and I’m the only guy that was in the room for every important decision that went into what happened. And then I just went through some of the key things and then people were like, oh my goodness, but I would never go to the media, never make it a thing because I think that organization is so important it’s important in the world today and you, you have to make choices and it’s not always going to be easy. So I shared it in the book it’s the first time I ever wrote about it and I cried as I was as I was typing. So that was a longer answer than what you wanted, but that’s a, that’s an example. That’s a, that’s a poignant story, right? Uh, and the, the tension, you’re, you’re the guy you loved, your mentor, young Mr. Ramsey, he called you and, and, uh, I, you know, it’s. I, I, I can’t summarize. I’m not gonna even summarize. It’s a poignant story with great, with, with great lessons, and there were, there were enormous consequences for you personally, for Habitat for Humanity, for Millard Fuller, uh. Yeah, but his mission is great. His mission endures. He did a great thing. He did a great thing for the world. Leave the story there. It’s outstanding. That that’s, uh, um, let, let’s go back to the virtues, uh. Courage, courage I don’t think we need an example. I don’t, I’m not gonna ask you to say there’s so there’s so many, right? But it’s, well, but that’s a great one. But, but that’s a great one. But how do we, how do we bring ourselves in the moment? Do, do we, we, do we recognize now that, that was a big one. You, you probably recognize that. I don’t know, you’ve, you’ve personally called it a defining moment, but you knew you were in something enormous. You’re the chair of the, the organization and Uh, a, a, a beloved founder is now the salacious accusations and you knew you were in something big, but how do we know? How do we know when, when, when to, when we’re in, well, the decisions are the decisions are universal, they’re ubiquitous. But how do we bring courage? How, how do we, how do we, how do we find our inner courage because I think we all have it, but how do we bring it to the surface? What, what we do. You know what it is? It, it’s fundamentally, this is an opinion, it’s not science. It’s fun fundamentally remembering where does your actual. Self worth come from. And when you do that. You’re able to do things because courage is what you’re looking at when you have to, and again I use the sort of the Emerson Emerson approach to it, which is famous quote shun conformity. Which was always attractive to me growing up because he was just like I don’t believe in conformity. I’m not just gonna conform with the norm and so we are all challenged with that, right? And we have friend groups and you know and the concept of groupthink and it’s like we’re all confronted with that like should I raise my hand? I’m the only hand that’s gonna go up for acts of courage, right? And so, but what you’ll see, and what I would say to people is if you give that a shot, you’ll be amazed on the other hand. Where the consequences aren’t what your brain is like telling you. So like the inner voice like, oh my God, oh my God, I’m like, what was, what was the worst thing? Few people looked at you and said, Tony’s nuts. You never don’t like, like, and then you realize like, 00, OK, I, I can, I can raise my hand, and of course you’re going to calibrate, right? And so if you’ve got like the board of directors there and you want to be this out, like you pick spots, and that’s OK. But it’s mostly like, recognize what’s going on. And sort of keep tabs on that and then say to yourself, I got to break this habit. Like you don’t have to do it every time, you know, no one is asking you to run in front of the bus, you know, needlessly, but it is recognize what’s going on. Is there a pattern. And then does that affect me as an individual? What does it mean for my organization? What are we blinded to, you know, and again, I couldn’t resist citing the, the, the, the famous case of a, of an organization that just lost sight of itself in terms of conformity, you know, and that’s Kodak, you know, and I say to young people and they’re like, huh, what? Because they never heard of it, but I still use it, you know, it dates myself. And I go, they went bankrupt. And, and then when you look at it, you do the research and you see, well, they actually had, had an engineer that discovered how to do digital, um, um, um, photos, and, and, but they were like, oh my God, but we get 90% of our revenue from film. And so we, so they put it on the shelf until Canon and Sony came along and like, poof. You know, and so it’s like a reminder in your organization. So remember when I was writing this, I, and I, I said to the publisher, I said there are 3 dimensions of thinking about false choice, self, organization, and nation. And so in this case, it was applied to an organization. So the groupthink of the organization was pervasive and they stunk. And so if you look at the winners, the people who are like winning, you know, like Steve Jobs and what he did with Apple, right? And he didn’t let sometimes. The false choice can be the small, right? So you get yourself caught up in the tinkering, and I often say to people like Apple’s not great because they have the best technology, you know, they picked the lane and say we’re going to focus on creating these elegant, wonderful consumer driven attractive tools. It’s like a lifestyle. You want it in your hand. They knew what they were doing and so Jobs would take all of these risks. The challenge for Apple is, are they going to take more risk or are they just going to continue to collect coupons of money? And so, you know. Fate will, will, will, will let that be determined, but this is what happens to organizations. This is what happens to countries. And so if you just continue, it’s like I, I, I joke when I look, you know, at our own country and I go, boy, you’ve got to work awfully hard to spend $2 trillion more than what you take in and still fix nothing. And, and yet we’re having this fight, and I said this to a well-known, I won’t say his name, but a well-known guy that has his own show and started out at a newspaper and we had, it wasn’t a debate, but I challenged him and people in DC, we were together and said, you two guys should get together. And, and I said, you know, I said his name and I said, I, I just, my only thing I want to ask you is, you often write. About quantitative, how much, how much, how much, how much, and there seems to be a virtue attached to if I’m willing to spend more, I’m more virtuous. But what, what happens is you just bid that up and then you never have what I call the qualitative conversation or I had a reporter, you know, uh, get a hold of me and he, you know, because the, the, this administration was, you know, taking some shots, you know, at philanthropy. And he was like, what, how are you responding, you know, the classic like, are you gonna rally around? I was a little bit of a contrarian, first I was a little flip and I said, well, I like the letter R, so the reporter looks at me, what the hell are you talking about? And I go, well, my name is Ray Ramsey. And then I go, but let me explain what this means. And I said, and this kind of sums up how I think. I said there are 3 groups. And I said, right now you have one group that all they wanna do is reduce. So there’s a blind sense of like, if I, if, if I reduce, the world will be better. But you have another group that all they wanna do is restore. And then they want you to believe, well, if we just restore all the cuts, it’ll be great. And I’m like, I don’t know when that great time was because our schools have been in decline for a while. And I said, I’m in the 3rd R, which is reform. And I said, and that group gets the least attention. Because of the, the false choices being belched out by these two. And, and, and we don’t, those of us who care about that, so like we’re being blocked out. We’re we’re being blocked out. So I am like, I, I’m trying to encourage people, I advise different folks, I’m not going to go into it, but about displaying the courage, particularly from a policy standpoint, to step forward when you see nonsense. But it’s easy. To spend, because as I say to people, Santa beats the Grinch. But yet we have this perversion that’s like, oh, it’s an act of courage to spend more. It’s just not courage. It’s that courage to spend the next generation? What you want are solutions, so we’re asking the wrong question. And so I, I talk about it in the book and I, and I, and I say we need radical pragmatism. Radical in the sense of the courage to step forward, pragmatic, taking concepts and ideas where they come. But you have in these boxes, and that’s why I like the design is like red and blue, but it happens in organizations like I said, it happens to us as individuals. And this is, this is where we get to the, the, the tyranny of limited choice. Yes, and it’s like, and it doesn’t have to be. So if you think about education. When you look at the the the big 40 countries in the world and you look at where the United States, you know, lands, how in the world does that keep happening? And I look at people and I go, and we just pass budgets every year. And so the whole thing is like, what’s the number, what’s the number? And so the number becomes a proxy for solutions, a proxy for getting to making things better, and we should not allow that. It is not a proxy for doing the thinking, so we have to put in the extra work. But it’s easy, which is, yeah, which is more difficult, exactly, which is a harder, which is a harder process, but you’ll end up with a, a, a much greater outcome because nothing worthwhile is easy. Otherwise, we’d be, we’d all be doing it. I, I, I didn’t want to interrupt you. You referenced someone named Emerson. Who’s, who’s that? Ralph Waldo Emerson. Ralph Waldo, OK, OK. Yeah, and, and I, I just. Early in my life when I was reading and I studied literature um as my minor and I remember coming across some of his reading and I was just like wow. So my brother was like, well, you got some of your old greatest hits in there because he said, I know you throw Thoreau in there, and I go, you betcha, you know, and of course, you know, Emerson, and we laughed about that, and I said I couldn’t have, but they all influenced me as I moved through different positions because the other thing is the arc in the book is I give these different examples like being out in Central Oregon, you know, and I called it, you know, my learning journey there. At every spot, I was humbled because I had to learn something all over again. And so when, when in Oregon, and the governor appointed me to be the head of housing for the state, I was a 29 year old and I had no prior background in housing, and yet I was in charge of housing and homelessness for the entire state. And I say to young people and I go, and there was no internet. They look at me like, how, how, what did you do? What did you do? I said, you got out of the library. You know, it seems weird, and I would sit in the library at night reading and learning about these things, and then that’s where I learned about crossing the aisle, because I was appointed by a Democrat and the Republicans controlled the House. They were very conservative and the Democrats had the Senate. And so, you know, logics of civics, which unfortunately we don’t teach enough. It’s like, well, if you want a bill passed, you have to talk to both. I gotta talk to both sides. But, but there was a group called like the housing lobby advocates and my chief of staff came in one day and said, I need to give you some bad news, and I said, What? And this is kind of funny now, and he goes, because I’m not gonna say all the words that came out of my mouth as a young guy, but he said they don’t like you. And I had some choice words and I said, why, why the hell? And he said, well, you’re not using their language and they question whether you care. And my, my watered down reaction was, first of all, they wanted me to start using the language of it’s a basic human right, blah blah blah, all this stuff, right? But I had my eyes fixated. On passing legislation and I remember saying to my chief of staff, I, I did call them with the L word. It’s like losing. I said, how many times have they tried to get a housing trust fund? And so we were laughing about it and I said, and how many times have they won? Never won. So in the entire history of the state that never spent general fund money on affordable housing. This is a true story. So I put together this housing strategy. I had 14 pieces of legislation and I got all 14 passed. And I crossed the aisle and, and it annoyed people and I learned that some people aren’t here to actually solve the problem and they’re here for different purposes. I don’t want to spend my time trying to examine what those purposes are again stoicism. I don’t need to spend my time trying to figure it out, but I knew that they weren’t because I actually got booed in a, in a meeting. I walked in. To the to a Senate Democrat meeting and I’m, I was a Democrat and got booed by some people. You’re the guy that killed because what I did was I got rid of a program that wasn’t working well, horse traded it to get the flexible capital, pledged that I would leverage the money 3 to 1, which I did. 5 to 1 and the Republican, and they were like, you really want to do that? And they’re like, we’ve been wanting to kill that program for a while. And I said, but remember, in return for this, there’s a little bit of money left over. And they said, what are you gonna do with that? And I said, I’m going to return it to the Treasury. They’re like, huh? And I go, Well, I don’t need it. I’m gonna give it back. And don’t you guys have budget issues? People looked at me like I was a Martian, and I just thought, because I was unencumbered. By all of the nonsense that people get encumbered by, and I also said to people, I have a shelf life here and I’m gonna use all my political capital to get stuff done. People in Oregon, people still remember that, Tony, and that’s one of the things I’m most proud of, but that’s one of the working examples, and I put those principles in the book. I wouldn’t conform, even though I took those hits, even though, you know, they, they didn’t like me because I wasn’t using the perfect language, and you think about all the language policing, all the different stuff. Remember I said earlier, virtues are about more about what you do than about what you’re saying. Of course, and that that’s also a great example of what the third virtue that you identify of, of many virtues that we need, which is perseverance. It sounds like that sounds like a, a, a story also not only of courage and being what you call the, the boundary crossers, the in the book you refer to, but, but also a story of perseverance. Absolutely, what you need, and I’ll, I’ll, I’ll give you one. Quick, I know we’re getting close, but this is funny, and it was very humbling. So I said, I’m gonna tour the state. I’m gonna like talk about my housing, right? And so, my chief of staff and I, we, we get to Southern Oregon, you know, a little cocky, I told you I was young, right? And so I get there and I said, I need you to go in the room, do like advanced work, you know, I was like, you know, uh, make-believe. I said, go in the room and make sure it’s all, and so I’ll never forget John, his name is John Blatt, and he came out of the room and, and came to my car and I go, so what’s, and he goes, well, You got the kind of podium you wanted, you got the, you know, blah blah, blah, all those. I said, great, so what’s the bad news? And he said, um, what were you expecting in terms of the crowd? I said, well, you know, I was promised, you know, we could hit anywhere from 150 to 200. And he said, well, it’s not quite that. And I said, what does that mean? I’ll never forget this, because he said, oh, there might be 18 people, 20 and I went, oh my God, oh my God. And so you just face it, right? This is like perseverance, and I just said. One day, this is before the legislation passed, and I was trying to convince people and I, I told him, I said, we just have to lean in and we’re going to go to every corner, we’re gonna take every meeting that we can and we’re going to get this, and we did. And so it’s just one of many examples, but mind pale in comparison to some of the historic examples I give or the people I point out as boundary crossers, and, and I also talk about some of them where I almost foolishly by my own biases, um, didn’t do it and there was this woman, um, who’s now deceased, Elizabeth Furs, and she became a congresswoman from the 1st district and we were in a leadership class. Together and I heard her accent, which I knew was South African and at the time I calculated in my mind I went, oh my God, this woman was part of all of that, you know, over there and I was like I want nothing to do with her. So I was sitting there I was like I hope, and then by the serendipity of life we had these like buddy things and I thought, please no and then Elizabeth was signed to me and she literally was the friend of a lifetime. She’s now deceased, but one of the most extraordinary human beings I’ve ever had the privilege of knowing, who taught me so much, and I gave that example of my own foolishness and where my biases could blind me and what a dumb choice I almost made. And so I share some of these different things about getting embarrassed, having these, you know, uh, dumb things that we’re all capable of doing, but we can recover and, and sometimes life gives us another shot like in that case, and we were, we were thrown together as, as buddies and then she chose to run for. Congress and I remember I showed up. We had like we were at a shopping mall in downtown and there couldn’t have been more than like 15 people at the announcement and I thought, what did I, and I was practicing law. I said, what am I? And I was the only one wearing a suit. Everybody was like wearing moccasins. She was like the hippie woman, and I thought we were going to get crushed and wouldn’t you know it. We somehow won And she was so not into um the trappings of it. We were seated on election night and John, her husband and I were the ones who walked up to her and said, you’re going to Washington, and she just kind of like shrugged her shoulders saying, OK. You know, it’s like no big deal. She went to do work and, and it was so inspiring to see someone like that. So I, I put people like that in there because there are boundary crosses. There are people who put some of these principles to work and I just wanted to share some of those individuals. Some of the aspects of philosophy and I hope that one, people will be introspective, 2 motivated, that you can do something about this if you recognize it, but never, never give up your own agency and what I always say, and I, I’ve given talks to a lot of young people and I said remember you are the only one who gets to determine the boundaries of your destiny. No one else gets to do that. That is for you. And if we just remember that. The book is The Tyranny of False Choices, A Guide to Authentic Decision Making. And it’s a lot broader than mere decision-making. I, I don’t, I, I’m not questioning your title, but it has such implications way beyond our professional and even personal decision making. Uh, You, you’re a, you know, you’re a, you’re a Renaissance man, a student of, uh, a student of philosophers, uh, you’re, you’re a philosopher yourself because you’re, you’re coalescing. Some of the greatest minds that, that you can read and, uh, you’re bringing them into the, to the modern time for, according to the book, it’s for decision making, but I, I’m sticking with, I think it’s way, way beyond mere decision with you on that Tony mere decision making in life. All right, that’s, uh, that’s Ray, Ray Ramsey. Ray, when you look him up on LinkedIn, it’s R E Y Ray, R E Y Ray Ramsey on LinkedIn. And you’ll find, uh, the Nathan Cummings Foundation where he’s the CEO at Nathan Cummings.org. And, uh, Ray Ramsey, I thank you very much for really, uh, almost a, almost a spirit, maybe a spiritual conversation. Thanks so much. I greatly appreciate it. And let’s talk, uh, Marcus Aurelius one day in the future. OK, I have to give me time. Give me time. I’m not as proficient and prolific a reader as you are. Thank you again, Ray. Real pleasure. All right, bye-bye. Next week, the revolutionary Board. I know we had promised you the revolutionary board for this week. That was a host mistake. Uh, he simply, who, whoever the, the lackluster host is, uh, simply didn’t look at his own recording calendar correctly. Good thing he’s a, he’s a better author than he is calendar keeper. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.