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Nonprofit Radio for July 20, 2026: A Wide-Ranging AI Conversation With 3 Experts

 

Afua Bruce, Amy Sample Ward & Laurel Mikalouski: A Wide-Ranging AI Conversation With 3 Experts

The company Accenture published an AI report, “Learning Reinvented,” about the connection between humans and artificial intelligence. Our smart panel discusses it and takes on broader, related subjects including leadership; equity; trust; values; space to adapt; and, training. They’re Afua Bruce, CEO of ANB Advisory Group; Amy Sample Ward, CEO of NTEN; and, Laurel Mikalouski, research specialist with Accenture.

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Welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. I want to apologize again for last week’s audio. I know that was a tough show to hear. I thank you for being with us, uh, through it. Uh, I certainly hope you didn’t unsubscribe from the show cause then you’re not hearing my, my apology this week cause you already left. No. Uh, thank you for listening through that. Also, this is show number 799, which makes next week’s show, the 800th Jubilee anniversary celebration. Oh, I’m glad you’re with us. I’d be forced to endure the pain of hosis if I had to say the words, you missed this week’s show. Here’s our associate producer Kate with what’s up this week. Hey Tony, we’ve got a wide ranging AI conversation with 3 experts. The company Accenture published an AI report, Learning Reinvented, about the connection between humans and artificial intelligence. Our smart panel discusses it and takes on broader related subjects, including leadership, equity, trust, values, space to adapt, and training. They are Afua Bruce, CEO of ANB Advisory Group, Amy Sample Ward, CEO of N10, and Laurel Michalowski, research specialist with Accenture. On Tony’s take too. What do I own? We are sponsored by the Bridge Conference. Tony will be with more than 2400 nonprofit professionals at Bridge, July 29 to 31 in National Harbor, Maryland. Info and registration at bridgecf.org. Here is a wide-ranging AI conversation with 3 experts. It is a genuine pleasure to welcome our panel today. Beginning with Afua Bruce, a leading voice at the intersection of technology, data, and social impact, she has held senior science and technology roles at the White House, the FBI, and IBM. As founder and CEO of ANB Advisory Group, she helps organizations across sectors strengthen their technology and data strategies. Her newest book, The Tech That Comes Next, explores how communities and technologists can collaborate to build a more equitable future. Her company is at ANB advisory.com and Afua is on LinkedIn. Amy Sample Ward is nonprofit radio’s technology contributor and CEO of N10. They were awarded a 2023 Bosch Foundation fellowship, and their most recent book is The Tech That Comes Next. So Afua and Amy both wrote books titled The Tech That Comes Next. No, actually that’s not true. There’s only one book, and they are the co-authors of that book, The Tech That Comes Next. Amy’s on Blue Sky as Amy Sample Ward. Laurel Michalowski is a research specialist on the talent and organization research team in Accenture Research. That’s a lot of research. At Accenture, she focuses on continuous learning and emerging technologies in organizations. Laurel holds an MS in industrial Organizational Psychology and has published in Psychology of Women Quarterly. You’ll find Laurel on LinkedIn. Afua, Amy, and Laurel, welcome, individually and collectively, jointly and severally. Welcome to nonprofit Radio. Thanks, Tony. Thanks for having us. It’s a genuine pleasure to have all of you. We’re starting with, uh, we’re talking about. An Extenure report, uh, it’s called Learning Reinvented, Accelerating Collaboration Between Humans and AI. Uh, as a renowned, uh, lackluster host of this show, I’m actually gonna read from the conclusion to begin. The conclusion says we are witnessing one of the biggest shifts in technology in our lifetime. We now need to reinvent how we learn and work with intelligent agents. Unlocking human potential in this way presents an incredibly exciting opportunity that co-learning can capture. The future of work will continue to be shaped by rapidly shifting and often unpredictable headwinds. The reinvention of learning represents the rise of a new capability that can help turn disruption into an advantage. I’d like to start with our researcher, uh, on the panel, Laurel, uh, why don’t you talk about the, the research? Give us a little overview of the, the methodology. Uh, let, let’s start with, let’s start there, Laurel. Yeah. So, the foundation of this report would be our two surveys. We surveyed both workers across the globe as well as individuals in the C-suite. Um, we had about 14,000 workers across, I believe 12 countries. And all of the industries that Accenture services, which is about 20 industries, um, and then we had about 1100 executives on top of that. So, in a lot of cases, um, we’ll talk about, we ask similar questions of both leaders and their workers, so we get to see that, uh, disconnect and gap. And beyond survey, we, uh, interviewed. 40 external experts with um their expertise ranging from both the talent and people side and the kind of emerging technology G AI side. We tried to find as many as we could who held expertise in both but as this panel could understand, that’s not always a capability that um That every organization has, but those were the key components of what made up the research as well as case studies gathered from, from our client work. And you looked at, um, different outcomes. You looked at, of course, financial and productivity because this is a corporate, this is a corporate study and, uh, you know, we, we’ll we’ll get to that, we’ll get to that part of it in a minute, but financial and productivity, but also non-financial outcomes like trust and skill development. Say, say something about some of the, the outcomes. Yeah. So, for most of our reports, we like to look at not only the benefits, let’s say, to the organization and the companies, those kind of bottom line business case type outcomes like you mentioned, profitability, uh, year over year growth. But we also like to look at, you know, what are the benefits for the individuals. Uh, Organizations are comprised of people, of workers. So, how can we improve those experiences, you know, what good outcomes can we find? Within them. Um, so, like you mentioned, we, we focus on, you know, their trust within the organization, how quickly they’re able to develop their skills, their engagement, their satisfaction, uh, things like that. So, we’d like to, you know, evaluate on both sides so that, you know, we get the the CFO who might be a little bit skeptical of all these soft people things, but we’re also looking in and focusing on the experience of the worker as well. How do you measure something like trust as an outcome? In this case, we asked workers directly how much their trust in their organization has changed both within the past 12 months and over how much they anticipate it changing over the next, uh, I believe it was 2 years. So, um, in light of, you know, Gen AI transformations within their organization, I should note all the workers and executives, um, that we surveyed. They were screened for, you know, whether or not they use Gen AI at work, recognizing that not every uh industry or company has has taken this on. Um, but we specifically were looking at those folks who are using it in the context of work. Um, so, yeah, to answer your question in brief, we asked them directly, how is your trust changed both either positively or negatively. OK. Thanks, Laurel. Um, so this is, you know, this is clearly a corporate report. Um, by no means do I believe or have I ever espoused on nonprofit radio that there’s millions of, you know, hundreds of lessons that the nonprofit community can learn. Uh, but there is, there is crossover and we’ve had guests, uh, uh, from the corporate side who have said that they learn and wish their colleagues would learn more from. The nonprofit community in terms of like mission and, and trust, valuing individuals, uh, you know, values. So it, it, it, it goes both ways. So, you know, we want to see what we can learn, take away. Uh, hopefully there’s, there’s something, otherwise, we’ll wrap this up in the next like 2 minutes. If there’s nothing, if there’s nothing we believe we can, uh, let’s crossover, everybody gets their time back, including 13,000 listeners. Imagine, imagine how we can move the needle on productivity just, just by wrapping up this show in the next 2 minutes. Uh, 13,000 work hours saved. Tony, maybe your, your spinoff podcast is an hour long, but it’s just 2 minutes at the beginning and then carefully curated consultation music. So people can say they’re listening to this industry podcast, but they’re just getting to work finally, you know. Yeah, yeah, that’s a, that’s a podcast possibility. Look, the way this show struggles, uh, you know, I’m open, I’m open to ideas. Um. Actually, I’d like to start with Afua. A, what, what are you, you know, like top level, top level takeaways? We’re we’re gonna have a chance to go into more detail, but you know, top level, what did you think when you read this? Absolutely. Thanks so much. And Laurel, thanks for walking us through the methodology, um, and, and the research behind this report. I found it really interesting and always appreciate going direct to the source when it comes to talking about research. Um, Tony, you mentioned about, you know, the hopes and dreams of Uh, nonprofits, being able to learn from corporate and vice versa. I started my career in corporate, work with corporations. Now, and I think, um, what’s important to remember is that all of these entities are filled with people. Um, and people are the ones doing the work. People are the ones creating community, creating culture, um, making decisions as to when and how to adopt tools, when and how to, um, embrace each other and to interact with their customers, um, and, and the clients that they serve. And I think that’s what it comes down to. I think some of the findings in the report, um, I think especially around embracing, uh, learning and changing the way people work and how that changes the way people interact with each other are really important. Uh, Tony, you, I’ll just wrap up with this. Tony, you’d also mentioned The tech that comes next being a title of a book that both Amy and I wrote and wrote together. In that we talked a lot about values and what you value is what you build. So it’s really exciting to see in this report, um, the importance of values, uh, being called out. Um, but one of the values we talked about is that things change over time and we have to build space into who we are. People into what our organizations look like to allow for the development of new skills and the application of those new skills. And so I think we’re really in a moment now where we have to be really intentional about building that value and not just to how we think about technology, but how we think about um corporations, nonprofit organizations and spaces in general. All right, thanks. Uh, so we’re not, it sounds like we’re not gonna be wrapping up in the next 2 minutes. Uh, so that’s, I’m sorry, you don’t get your hour back. Uh, no, so, Amy, what did, uh, what did you think? High level as, uh, when you read this report? Yeah, high level, I mean. I Appreciate Laurel, you sharing because my understanding as I read it and it was helpful to validate before we got into conversation that this was a survey of folks who are already using AI and um It’s helpful just to be transparent about that. I think part of the challenge that we have around talking about anything that’s declarative about whether these technologies are helpful or not or useful or not or valued or not or wanted to be, you know, is that It isn’t just people that are already using them. There is a significant or important component of every industry or organization or community where, um, folks for many different reasons that can be considered in different ways, um, are not using these tools. And so just naming those folks, uh, before we inevitably start talking about that side of things in this conversation, you know, and I think that Um, you know, in addition to my regular work, I’m this year helping independent sector with a project to gather a panel and think about AI governance from the perspective of independent sectors, 33 good governance principles, and what are changing technologies. Maybe introducing to governance conversations and the two primary lenses for that work and the conversations that that kind of community panel will have, one is trust. Trust is certainly named in this report, you know, um, how, how does the way that organizations are using these tools. Build trust, maintain trust, uh, contribute to trust, either, you know, between colleagues, between workers and execs, as Laura was saying, um, But also outward to community. Um, so that’s a big piece I think we’ll likely get into more in a minute, just naming that that door is in our hallway to walk through and then go talk about it. And then also the trust, images and also the trust between the humans and the agents that they’re totally collaborating with. Totally, yeah. Can, can the tools be trusted. Um, but I also want to name what Afua left off on, and I had Maybe a different impression, um, in, in the report, or maybe this is just what I get for reading it after my kiddo goes to bed and only part of my brain was still awake, but you know, who’s to say. But I read the report as really not addressing values at all. Um, there was the value of the tool, meaning as it serves. Those other metrics that Laura was talking about, you know, productivity, um, year over year growth, supporting efficiency and learning, all of those components. But I think not in the spirit of what we named in the book or that we talk about a lot with nonprofits, which is, what are your values? What are you going to value when you make this decision and how are you going to come back to that when you Of course, inevitably have to make this decision again because the technology has changed or opportunity has changed or your needs have changed. And, um, that values piece, like I said before, is the other piece of the lens for the independent sector work, but I also think is core to any conversation that starts, as everyone here has done with this is about people. If it is about people, then we have to talk about what we’re valuing and it can’t be the technology over those people. OK. Um, well, thank you for, uh, for calling out that we are talking about a, I mean, I in a biased sample because these are all folks using AI, but I mean, that’s the purpose of, the purpose of the report is to learn how to do it, not to decide whether to adopt. So yes, we’re, you’re, I actually have a kind of a behind the scenes note, um, Amy, to your point. We actually did when we were screening out folks for their Gen AI Gen AI use at work. Um, for those who said they don’t, we had a small sample, I think it was about 300, and before they got screened out, we asked them why not. Um, and the most popular reason of that group was that it just wasn’t allowed at work. Uh, that’s not to say that I totally agree that there is a healthy amount of skepticism in the workforce, be it, I don’t want to be automated out of my job. I don’t feel comfortable using it for creative ethical reasons, for sustainability reasons, um. Obviously, it wasn’t in, as Tony said, not really in scope, but that is something that we we assessed behind the scenes. Um, and I think frankly, not a lot of organizations that want to implement Gen AI tools into their workforce and in how they do work really have a good answer of of how to address those fears and that skepticism. Some of them just introduce mandatory we’re tracking this, you have to use it. I think leading organizations would do kind of a listening tour with their employees and say, hey, how, how would this fit in in our processes? You are the folks who are actually executing the work we do. Um, but yeah, presently, I think the arms race to be Gen AI enabled and and be seen as a Gen AI enabled company, at least for the organizations that we work with at Accenture. It’s kind of leaving, leaving that population behind, but, um, but yeah, yeah, I mean, I do agree that in the nonprofit sector. The primary driver is to be seen as an AI adopted organization. It is not to have the benefits of these tools. Um, different audience, of course, right? In the nonprofit sector, funders, philanthropy is talking a lot about AI and so those organizations who want to be grantees or are grantees and hope to stay grantees, really, we are hearing that as a primary driver for why folks want to adopt the technologies, not. Not because they have any, you know, other, I’m sure they’ll find maybe some other uses, but really. To be seen that way by their funders is, is a big piece, and I’m speaking to, um, just to counter your research with more research, um, and I’m not, it’s not just to add to this research conversation with more research, N10 and Bridgespan have an open survey right now on AI adoption and governance in the nonprofit sector, um. I don’t know when this will air. So you can go to the M10 publications page and either see the survey or see the report, whichever stage it’s at, but go to the publications page and it’s on top. Um, but something I wanted to reference about that and then maybe you could talk a little bit more. Um, I’m sorry to now have taken over Tony’s job, but I, you know, well, you’ll, you, you’ll, you’ll be better than lackluster. Go ahead. Um, but something that we have in that survey is a similar structure. Um, if folks say they’re in an executive role, they, you know, their path splits, um, and they get, get different questions than staff in an organization. And we similarly to what I, I think is in your report, see a delta between what execs think is happening in the organization and what staff feel is happening in the organization. Um, and I wonder if maybe you could talk a little bit about that delta from what you’ve seen and, and how you think, you know, having looked at the data more, and then I think Afu and I both probably have a lot of examples we could share from that area. Yeah. Um, let me just share one where I know there’s a a pretty stark difference. It’s around some of what we we’ve already touched on, which is when we ask both executives and workers how clear they feel on their organization’s kind of strategic plan or like process for implementing GN AI at work. So, do you know where your organization is headed and Oh yeah, like I think it was 80 or 90% agreement that they have clearly communicated this to the workforce, no issues, no problem. Laurel, you, you cut out for a sec, so I just want to make clear that’s the, that’s the executive perception. Yes, OK, yeah. Uh, when we talk to workers, they are far less clear on where their organization is headed and why. So, I think when it comes down and often our clients are quite large organizations, so, you have many layers from, you know, where, where the decisions are made versus where they’re implemented and we find that those workers just aren’t quite seeing the vision as clearly as the executives think they’ve communicated it. Amy, do you have any early cuts at your research yet, or, or no, it’s to, to see if you have the same disparities. I’ll say what we see now, of course, the survey is still open, you know, so please, if you, if your experience is different, go put it into the surveys. You know, yeah, now we biased the survey. Now, now we’ve ruined the survey. No, the survey is worthless. No, it’s fine. No, it’s totally biased. I mean, one thing that we do ask about, and obviously this is different because you had screened folks for usage, but we do ask both, you know, to use this language, execs and workers as the two groups, um. If shadow use is going on, tools that aren’t on the approved list, um, and you know, execs are saying no and staff are saying yes. Um, but also a lot of folks are saying that there isn’t an approved list. So it means that any use is already shadow use because it’s not, you know, um, Authorized, what you know what I’m trying to say. Um, I think another piece that we’re seeing in that, um, gap is what kinds of resources folks actually want as a support for learning or deciding what policies they should have or how they could use, you know, how like getting towards the content of, of your report as well about learning like. What those different groups want, um, is different, which makes sense. They have different jobs, but, um, I think that’s an interesting thing to remember that not everyone is going to need the same resource or template or example or course, you know, um, to suss out for themselves what makes sense. So those are two places that, um, There’s some differences, but there’s lots we could, lots we could talk about. Yeah, it, you want to weigh in on the, the, these disparities or anything else that we’re talking about? Absolutely. And on, um, the disparities between what executive management, might see versus the rest of employees at an organization might report as reality is not surprising. Um, I think what is, um, interesting and important to note as we talk about. About this is that AI is a type of technology, just like many other technologies. And so whenever you have, people have led technology transformations inside organizations or tried to roll out a new tech process, there is always a discrepancy between how clear the project leaders or executive sponsors think a plan is and what the reality is on the ground, what that change management process looks like. Um, and so, if anything, I think even as we talk about, um, AI adoption, what is important to remember is that a lot of this is about leadership, right? It’s about leadership and strong management principles and putting them into action. Humans make the decision about when to have layoffs and how many layoffs to have, um, what to attribute those layoffs to. Um, if AI, if something else. Uh, I think maybe about a year ago, 1 year and a half ago, uh, the Nvidia CEO was in an interview and someone said, oh, well, you know, well, now with AI and the chips and your chips and everything that is enabling. Um, there’s going to be mass layoffs. And he said, Well, I don’t know that we need to lay off anyone. He’s like, we should actually just be doing more work. We should be able to do more interesting things. I think maybe perspectives have changed in the past year or so. Yeah, well, plus that’s fine for, that’s fine for his company. It’s not the center of the universe, right, right. Exactly. But my, my broader point is that again, it’s the humans who are making these decisions. And so, Um, you know, there’s a lot of talk of human in the loop. I often like to say AI in the decision-making loop to remind us, uh, we are the ones making decisions. We can decide to use AI when and where. And so, I think some of these discrepancies that, um, are highlighted, uh, in the report or even thinking about how we articulate what value is, what productivity is. Really does require us to be clear as to what our leadership principles are and what it looks like to manage organizations well. And that’s right in line with, uh, Amy’s point, uh, their point about, um, uh, about values. You know, what do we value and, and in terms of, you know, deciding whether we’re going to minimize staff, lay off staff, fire, forget the euphemisms, fire staff, uh, in the, in the face of, you know, work being able to be done more efficiently. Uh, and, you know, this, and these are concerns that are, that are real. I mean, look at just a few headlines. Fortune magazine, AI is cutting 16,000 jobs a month. Bloomberg, heavy job losses in roles exposed to AI, and those roles are typically, uh, white-collar, customer service, administrative, um, New York Times, the growing anxiety over AI and jobs. So, um, I mean, the, Yeah, the concerns are real and We, we look to leadership to, to center what’s, what we stand for. Well, and I want to get back to something you said, Laurel, um, or multiple things and tie them together, but you know, the piece about, um, Staff saying they’re, they don’t really understand or feel that there is an adequate plan and Um, to validate that with N10 data. Um, so we have for two decades seen that play out that folks say, you know, they have tools, but there’s not, they don’t have a plan and that organizations that can put technology in their strategic plan are more effective in general because they can communicate. Why are we doing this? Why are we using these tools, right? So, um, in case Accenture was waiting for the data validation from N10, there you go. Um, let the record reflect, um, that’s why we’re here. We are here to explore the crossover. Yeah, exactly, exactly. Thank you. Um, but I think, I think a piece of that strong plan, whether it’s in your strategic plan or there’s a, you know, implementation plan for the project, is this piece about accountability and what happens if something goes wrong, or it just isn’t used the way we thought it was going to be used, or it doesn’t work the way we wanted it to work, you know, like something going wrong doesn’t have to just mean Material harm to someone, though that’s included, right? But I’m trying to make it also just be like our idea of what this was for didn’t work. And I, I had written down when I read it last night that 56% of workers said they didn’t know. There wasn’t any clarity about if something goes wrong, like what do I, am I at fault? You know, what do we do? And that is a huge piece of building trust and maintaining trust. That’s also To me, a reflection of like what was valued. Our community and those externalities was not considered when we made this plan, because if we had valued it, we would have made a plan for that accountability. And I’m curious, like, especially from any interviews with participants that you did or, you know, more comments versus, um, survey answers that maybe you gathered around that. What folks If if folks maybe even said what they wish that accountability plan was, or, you know, what the gap was for people. Mhm. I don’t know, again, if any organization has a clear answer. I think the leading ones are putting more thoughtful guardrails, but, your point really makes me think of the importance of experimentation and letting, you know, your workforce have the opportunity to play with these things in a sandbox before it becomes really consequential. Fortunately, with the speed at which the technology is changing and emerging and as we’ve discussed, organizations desire to be seen as being on the cutting edge, um, it gets hard to allow for that time to innovate, test, experiment before, you know, it becomes to the end user, uh, you know, important decisions. We’ve all heard the horror stories of AI hallucinated case law for a trial or, you know, falsified references or all of all of those horror stories. Obviously, you know, every organization hopes to avoid that and not be the next headline. Um, but I think allowing for that that culture of experimentation is kind of the best buffer from that, but I think a lot of organizations as well are still trying to evaluate where AI can either layer into their existing processes or where they have to totally reinvent the wheel and and totally change their ways of working. While keeping the ship running, of course. Um, but I think what, you know, this is just anecdotal, um, and something we’ve been talking about on our research team is that I think over the next few years, we might see the pendulum swing back to really having that that human in the lead and being organizations being very thoughtful and kind of differentiating themselves with competitors of, no, you will have a uh a human pick up. The phone if you call, you know, you as an employee will have an actual person as your HR rep and not just an agent. So, I think that, you know, while I totally agree that fears of job layoffs, um, are very real and have happened, the extent to which, you know, they’re being blamed on AI versus actually due to AI, I think we could, we could all argue both sides, but I really foresee in the next few years that the human being kind of the differentiator for for companies. That’s very interesting. A, what do you think about the, the, the pendulum, the pendulum swinging? Back. I, I mean, I think the pendulum is actively swinging now, sort of from side to side to side, right? We will see, I think over the past 3 years, past 3 years, right? We’ve seen headlines that everyone is all in on AI adoption. And then 6 months later, OK, well, sure, I, you know, and a company executive saying, OK, we did go all in. We did lay off a bunch of staff, but it turns out we need humans. So now we’re hiring back. Or, OK, now, you know, we’re all in on the AI adoption again. The technology has, uh, leapfrogged once again in the past 6 months, there’s a new version. We’ve got whatever coding we’re using. So, you know, now we’re tracking tokens and uh token usage, and we’re going all in. And then, oh, actually, paying for tokens is expensive. It’s cheaper actually to have a human. Uh, work on this code. And so now we’re going to figure, you know, so I, I think the pendulum is actively swinging right now. Um, I think what is true, and I, you know, I say this, like I am, you know, I’m an engineer by training. I’ve been doing AI things for 10 years. So I believe in AI and that it has its place and it is useful and it will continue to be here. But I think sort of in, as we think about wide scale adoption, adoption in all roles, not just engineering roles. I think we are very much still figuring out what that means and what that looks like. And so, I think we will continue to see the, um, the pendulum swing back and forth. Um, I also just wanted to touch on something else about how some of these themes that we’re talking about really do intersect. There’s a quote in the report that said leadership must drive a mindset shift so people see Gen AI as an empowering partner rather than a threat. That means actively communicating their vision, rallying their team around it, and fostering a culture of trust because without genuine buy-in, even the best intentions go nowhere. Um, so getting back to our themes of leadership that we’ve been talking about and trust, but, you know, what I think is not mentioned here and often isn’t mentioned in these conversations is the inherent tension and the same people who are saying, use AI to Be an empowering partner, empowering thought partner are also the same ones that are then looking at earnings numbers or looking at um a funding pipeline and saying, well, actually, now that we’ve used AI um now we have a need for fewer people. And so some of that inherent, um, tension, if your, your values aren’t clear, if those leadership principles aren’t clear, I think we’ll continue to make it, uh, challenging to get true buy-in and true adoption. Um, of, of some of these Gen AI and agentic AI tools. It’s time for a break. We are sponsored by the Bridge Conference produced by AFPDC and DMAW July 29 to 31 at the Gaylord National Resort and Convention Center in National Harbor, Maryland. More than 2400 professionals will gather at bridge. Tony will be with them. The question is, will you? Thought leaders from nonprofits, associations, foundations, hospitals, higher ed, faith-based, and mission-driven causes across the country come to Bridge to discover new ideas, solve real challenges, and connect with smart people shaping the future of our industry. From 125+ educational sessions and hands-on pre-conference workshops to Bridge tech, the faith in fundraising forum, and inspiring keynote speakers, Bridge offers something for every mission and every role. The conversations happening at Bridge will shape strategies, careers, and organizations long after the conference ends. Don’t hear about it afterward. Be in the room. Register at bridge.org. It’s time for Tony’s take 2. Thank you, Kate. What do I own? I’ve been thinking about this since I got a new iPhone. And some things did not transfer over from the old phone to the new phone. I did it all at an Apple store. Like songs, there’s a lot of music that I added by my own CDs back when I had a laptop with a CD drive in it. Remember those days? You, they used to make them with the CD drive in it. And I had a lot of CDs and I added them myself to my music app on the iPhone. Which means I didn’t buy them from the Apple Music store, because I had the CDs. I put them on. The songs that you do that with. Don’t get transferred. If you didn’t buy them from the Apple store. They don’t get transferred to the new phone. The only way to make that transfer is if in the store or wherever you’re buying your phone, if they manually. Uh, duplicate the music app from your old phone to your new phone. But if, if you just do the automated process where the, the two phones just sit next to each other and the new phone gets synced with the old phone. Songs that you didn’t pay for, don’t get transferred to the new phone. I lost a lot of music that way. And of course, I’ve, I’ve long since given away the CDs because, because I thought I owned those songs. I didn’t own them. Like I had a right to use them. Only until I got a new phone. And then They disappeared. Uh, same thing with an app. There was an, uh, I had an app on the old phone that I was using. It didn’t make it over to the new phone because that app is no longer in the app store, so I would have thought I owned that app. No. You only use it as long as Apple supports it in the. Uh, in the App Store. When, or if they stop supporting it, they don’t offer it in the store, it’s not gonna make it to a new phone. So I lost the app and all the data that was in that app. Uh, also, and also, YouTube. I had an old YouTube identity. I, it was an old Yahoo email address that I was signed in with. When you, uh, when you change apps, when you change phones, you, uh, are logged out of all your non-Apple based apps. YouTube, obviously owned by Google, not an Apple app. I got logged out and that That Yahoo address, I, I couldn’t recover it. So, now this is not, that’s not Apple’s fault. Uh, if you wanna place blame. This was Yahoo. It, it’s such an old address. I had it from 2003. I couldn’t recover it. So all the playlists that I had under that. Email address that I was signed into YouTube on, that I’ve curated for years. I had, I had science, I had music, I had politics playlists. All they, they were all private, just for me. They’re all gone. Although those years of curating those lists, they’re lost because I can’t sign in with that old Yahoo email. So, you know, you think of these things. Another one, another example, uh, off the phone now, streaming movies. When you pay for, you pay to buy a movie from Amazon, not just watch it for 48 hours, buy it. You don’t own that movie. You only have the right to watch it. As long as you have your Amazon subscription. The day your Amazon subscription ends. So does your access to that movie. So you don’t own that movie. You’ve bought it, like they’ll say, buy the movie or rent it. And you click buy and you pay 14.99 to buy it, but you haven’t really bought it because you don’t own it. You’re buying a license to use it as long as they allow you to, and they’ll stop allowing you. When you stop your subscription to, to Amazon. So you don’t own that movie, even though they say buy the movie. You know, that’s why I have a, a DVD collection of, I don’t know, 200, 250 DVDs. I own them. Nobody can take them away. As long as I have a DVD Blu-ray player, I can watch the movies that I own. They’re in my DVD cabinet closet, and I can watch them anytime I want. Those, I own. The streaming, like bullshit stuff, you don’t own it. They’re just giving you a right to borrow it or watch it as long as the, as long as you keep up the subscription. Cloud storage, same thing. You end, uh, when I end my iCloud storage account, if I should. I’m gonna lose access to, to whatever is in the cloud, uh, all that backup. It’s lost. So, this all has me thinking about. For me, you know, what do I own? And You might, you might think about that as well, because I found out, uh, I don’t own as much as I thought. And that is Tony’s take 2. Kate, oh, my voice just broke like I’m 14. Kate, Kate. Um, Yeah, you got me thinking now, cause I mean, we’re, we’re, our life is surrounded by a little rectangle, like our, our photos, our movies, how to contact each other. We’re all living through this little brick. I mean, let’s say it got smashed or you said the cloud, you can’t recover your cloud for some reason, then you gotta re-get all your contacts, reget all your pho, well, now they’re gone. Your photos are gone. It’s like opening up a scrapbook that you, you have, that you bought, that you like made little pictures and you printed stuff and you posted and you can go to your library and look at the little photo book. No, it’s gone. Exactly right. It’s, it’s a difference between physical, tangible. I can, well, everybody knows what tangible is, and, uh, digital. That’s the difference. We’ve got Beu butt loads more time. Here’s the rest of a wide ranging AI conversation with 3 experts. Part of the report sort of addresses what Afu is talking about. And, and, and, and core to the report really is this co-learning. Where the, the agent and the human, I, I actually, I’d rather put the human first, where the human and the agent are learning from each other, iterating, you, you, it’s, it’s central to, to your, to, to the, to the outcomes of the report. Can you talk about co-learning? Yeah, definitely. Um, so I think one thing that we have to distinguish about Agentic AI and generative AI is that unlike uh maybe technologies that have preceded it like Excel or what have you, it does improve as more people use it, right? Like it becomes this flywheel effect where the AI learns, learns, um, adapts to um what what the input is and, and, and how the organization is using it. Um, so when we talk about co-learning, we’re not just talking about, you know, uh, I’m in the flow of work and I can get an answer to a question I have faster. It’s also learning to work with the AI like it’s a new co-worker. So, you know, maybe me and Tony work on a project together and I learn. Through our our collaboration that he prefers text over email or something like that or I don’t know how he manages meetings, so I know when to chime in and when to pull back. Similarly, the AI agents, the collaborators have to learn how to work with the people and the humans likewise. This is an instance where you would probably would prefer the tech over over Tony. Well, but also these technologies aren’t people. So I always get bristle at the comparison to them being a coworker or an intern or whatever, because they are not people, they do not have feelings. It is a tool. And I think it’s important for us if we are even trying to make the point that this tool will change and improve based on our inputs. That we maintain it as a tool and that we are changing our inputs or intentionally putting certain inputs in for that end because it is a tool, um, just naming that for all of us in this. And I do also Think about um from Afua’s many stories, um, in her storied career of trying to be sometimes the only person trying to move a technology project forward, whether it was You know, a model or um implementation of, of a new tool, whatever. And I just think about how much, how many resources of all different types go into successful projects and I am curious if there were questions in the survey, Laurel, about What resources, you know, they could sure be budget, but they could also be what staff teams or what outside expertise or you know, what types of resources um had been Leveraged or or contributed to a project to make it successful, especially as I then think about the audience of Tony’s podcast and the, the community that I work with all the time, which are smaller and medium sized nonprofits who do not have a legal department, let alone a staff council. They do not have um flexible innovation budget or what, you know, whatever it might be. They don’t have ready access to. Maybe experts who’ve done 15 versions of this already, you know, to like try it with them. Um, there are 6 people already completely overworked on a mission that is crucial to their community, you know, and so the context, um, in some ways feels like two different planets, you know, but I wonder if we could talk about or if you heard surfaced anything like what types of resources folks did find useful. Yeah, um. I mean, I think a lot of what we’ve talked about today gets back to just classic change management. It’s always hard. It always requires so many resources. It’s always slower than you hope, requires a ton of communication with the people it affects, etc. So, I’ll start with unsurprisingly, uh, Nearly all, I want to say actually 99% of the executives that we surveyed said that they were planning to increase spending on Gen AI their Gen AI strategy in the next year. So, obviously, more dollars are being allocated to this that is a surprise to no one. Um, but when we talk to workers on, you know, where, where are your challenges with using these tools at work and what would help you use them more, um, training came out consistently as the number one. Now, That is obviously a large bucket, right? Like, what does training, good training mean to an employee versus what does it mean to, you know, the executives who we’re talking to. They, the C-suite may think, oh, well, we We ordered this one module for our workforce and that’s it. We should be. There was a brown bag that they could have come in. Yeah, yeah. I think we’re getting to the, uh, employee, the, uh, executive, uh, employee worker, uh, disparity. We, we hosted a brown bag and we put it, we, we put $2.5 million toward it, check the box, right, but Um, often, those trainings are kind of widespread organizational initiatives are not contextualized to that person’s role and how AI tools are actually going to show up in their work process, right? So, as much support as they can get in not only learning, you know, how it would be implemented specific to what I do day to day is, you know, kind of the gold standard and what most organizations. would hope to achieve. I think as well, um, again, kind of a classic change management thing, but as much as um workers can see role models, maybe their leaders, how they’re using it, where they’re struggling, where they’re succeeding, you know, sharing amongst the team, um, folks, they collaborate, lessons learned, what’s working, what’s not, I think, um, can be things that can can still happen on that small scale. Either Amy Afua, you want to talk about what, what, what you think, we think valuable training, uh, looks like in our, in our community? I will, uh, jump in first, but I know Amy has so much to say on the importance of training. I’ve gotten to collaborate with N10 also on, uh, their digital equity guide, which also talks about the importance of training there. So suggest folks, um, give that a read if you haven’t already. Um, but yeah, that’s a great resource. But Amy, could you just give us the, where we could find the, the equity guide? We, you and I have talked about it before, but I’d like to remind folks. Home page. It’s on the publications page. It’s probably in the top math, but yes, the equity guide for nonprofit technology talks about using technology, investing in it, including your own budget, and creating technology, whether you’re a nonprofit or a technology provider. OK, the N10 equity guide. Thank you. All right, I’m sorry, Afu, I just wanted to make sure people can find it. Absolutely, I, I do too. Download it today. Um, but I, I think on, on the training piece, what’s important to remember is that you have to meet people where they are, not where you want them to be, not where you hope they should be, not where they said they were sometimes, but where they actually are and meet people there. Um, I think Laurel, some of what you mentioned about making sure that the training is contextualized. Um, I think, you know, train early, train often is also a good philosophy to have. And also, uh, making a part of that training, especially if it’s done over time, adaptive. Make it learn as well. So, a way to learn best practices, learn how people are actually using whatever you’ve rolled out, and use that to sort of continually, uh, re-educate and upskill, um, staff is really important. Amy, Yeah, I mean, I think we’ve said this a little bit earlier, but I always think that when we think of training, even if it was for that 6 person organization or a 6000 employee organization, there’s just, once you have 2 people, you now are going to have different ways that people learn or, you know, to Laura’s point before, want to communicate or have different interests that guide their learning for their work, you know, and, and so that means whether, I mean, we all just made fun of a brown bag, but even if it’s not that, even if it was an all day thoughtfully planned and well facilitated event, it’s still not going to be the way that everybody could learn that information, right? There, it, it is going to have to be diverse in how people can come in and the way that they learn, but it also has to be continuous, and I think that was a point made in the report as well too, that The technologies constantly change, so our education and our trial and our error and our understanding and exploration of technology has to continue to change. Um. That doesn’t mean though that our jobs as humans alive on a flying rock in 2026, our jobs are now to just chase technology and to be like, oh my gosh, new thing released. My job today is to test it out. No, you already have a job and a life and whatever, right? Like I, I Regularly ask organizations when I’m doing a training, you know, how many of you have a mission that’s really important? Everyone raises their hand, right? How many of you have a mission that is to adopt technology? No one raises their hand. That’s not our mission, right? So, Um, keeping that in mind, these are tools that can help us if maybe, you know, we’re talking in super general language here about thousands of different technologies actually. So, uh, there, there could be tools that help us, but your, your job. Um, isn’t to do that. Just as, um, a construction crew’s job is to build a house. It wasn’t to find a use for all of their tools, right? It was to build the house and they found in certain moments different tools were useful for that. And, and then they built the house. And I want us, whether we’re talking about giant companies or small nonprofits and everybody in between. Nobody’s job is to just use these tools. And how do we, as we started this conversation, if we’re, if we’re really talking about people, how do we center people in that process, um, both through learning and through remem, OK, this isn’t at the sacrifice of delivering your great mission or your great programs and services, right? Um, this is here insofar as it aids that, but if it’s not aiding it, What was the point, you know? I’m, I’m, I’m glad you, you brought out the, the, the threshold questions, which, again, you know, that it’s beyond the scope of the, the, the report comes after that, after those threshold questions, but it’s enormously. Uh, important and, and consequential is the early discussions, whether we should, and then if so, everything else we’ve, we’ve talked about. But yeah, the, the threshold questions. Um, Let’s see. So there’s, there’s 4 conditions that, that the report sets out for, for getting the most out of the co-learning that, uh, that Laurel was describing. Um, Laurel, you’ll do it more articulately than I will, uh, as, as most guests, uh, as all, as all guests do. But could you lay out the, you know, just give like, tick off the four conditions and then maybe we’ll have some, we, we’ll have some time still left to maybe talk about just one of them or so. But, you know, these, these, uh, sort of prerequisites for, you know, maximizing your, your, your outcomes using the, uh, these agents. Yeah. Um, so, the first one is something that I think we’ve touched on a lot already in our discussion is, is leading with curiosity and creativity. So, again, our organizations creating that clarity to their employees on where we’re going? Do employees feel like they are genuinely supported by the organization to use these tools and implement them in their work? Um, the next one is incorporating learning as part of the job, which is again, we just, we just were talking about, I think. It’s incredibly difficult for, as you’ve you’ve mentioned, Amy, you know, people to stop what they’re actually doing to to start using these tools and implementing them, but the exciting thing about generative AI specifically is that it is so much easier for organizations now to to create specific contextualized, personalized, adaptive um training at scale. Uh, the third is hardwiring trusts. So, making sure again, like we’ve talked about, employees know who’s accountable when something goes wrong, that they feel like they have a voice within their organization of how AI gets used as well as they have the autonomy to decide when to use it in in their daily work. And then, finally, the fourth condition is making Gen AI work the way people work. So, similar to kind of learning being in the flow of work, it’s incredibly difficult or adds a lot of friction when these Gen AI tools live in a separate whole system that you then have to wait to load and it’s not really integrated well. At the end of the day, your employees are still users, right? So, we want to make sure that things are designed thoughtfully for employees so that it makes the tools um easy to integrate into their flow of work, as well as that they have that technical support when things go wrong. So those, that’s like a quick fly through of of the four conditions. Yeah, perfect. And we have, I think we’ve we’ve touched on elements of all of all four. A, what, what, what interests you, uh, I guess, further in our conversation or maybe specific to one of these. Conditions, what’s on your mind? Yes, I agree. We’ve, we’ve already sort of organically touched on all four of these points because they are really crucial as we think about adopting Gen AI. Um, but I think even more broadly as we think about what it’s like to adopt any new technology and to some of what Amy mentioned as to how we make sure that we are giving people the best tools they need to do their jobs. Um, if you are to extend, uh, Amy’s metaphor of building a house, if you’re building a house, You just want to build the best house with the best tools, you’re looking around saying, what is available to me and you pick that. In organizations and companies and nonprofits, as people are serving their clients, serving their communities, you want to do so with uh the best tools. You want to deliver the highest quality service to them, usually the most amount of people that you can. We are in a resource constrained times, financially. Um, time and attention-wise. And so, the question is, how do I, how can I best equip myself to execute on this very important mission that I have? And if that is your stance as a leader, as an employee in one, in an organization, you should want to use the best. Tools. Sometimes that will be a Gen AI tool to help you, in which case, you wanna make sure that you can get it. You wanna make sure that you’re trained on it, you wanna make, you wanna make sure that your organization is learning from it, that you, um, are contributing back to the best practices and everyone is growing together for that co uh learning aspect as well. And so I think, um, What to just reiterate, which I think. The, the four points, um, do support is that it’s about doing good work. It’s about doing good work in the most um efficient, effective, and I’d argue, most compassionate, uh, manner, um, especially in the nonprofit sector. Oh, compassion. No, we haven’t mentioned that word. Remember. That’s a good word. That’s a good. I thought about mentioning empathy to continue with the ease. I was like, whoa, whoa, whoa. Let’s start with compassion. Uh, I do love alliteration, but compassion is, compassion is a good, that’s a good value. Well, it’s not really about, it’s, it’s, it’s, it’s just a, it’s just something we should honor. Go ahead, Amy, you’ll be more articulate. It’s a great lens again, just to like continue on this piece if, if we’re. Going to center this on people. Compassion is such a great Word to remind us of considerations there because I think a place where we’re hearing from nonprofit teams, you know, people in all positions and all different size nonprofits is this pressure in making an AI policy and an AI plan and like the approved usage list and all of that stuff, um. That that there’s so much pressure to get it right. And, you know, just as a reminder, perfect doesn’t exist in anything. And I think having compassion for people, centering people, is also a reminder that there’s no way you could make an AI policy once because the technology changes. And if we’re going to center continuous learning, And value experimentation, you know, things that we’ve all talked about on this call, we need to remember that the maybe most important part of our AI policy, or however you’re naming that document, is when will we revisit this? How will we redecide what we decided here? Who will be part of that process? That I think is the most important part of a, of a plan, not whatever your answers were today or which tools you put on that approved list today. Because, um, People will continue to learn. People will continue to find new things. The internet just keeps releasing more, you know, it’s like, God, just could we, could we just pause so I could clear my inbox? Like why? Right? Why? I understand that AI has helped you write a lot more emails, stop sending them to me, right? So Really having compassion for ourselves, having compassion for the number of Beyonce hours any of us might have in a day, right? Is to say our plan isn’t perfect, but it does say how we’re going to reconvene and continue learning together. Our plan doesn’t already know magically everything that’s going to happen, but it does say what will happen if something goes bad and that we will deal with it together, right? Or, or whatever. So, I think for me, compassion helps root to some of these important but actually more open-ended, more flexible parts of how we could create a plan for an organization. I’m gonna let Laurel in because, uh, all I ever asked her to do was, uh, talk about the report. Talk us through the ports. Talk us through the points. What’s the reason? So, Laurel, what, what’s on your mind about this? Well, I, I, I think, um, Amy, when you were talking about, you know, when are we going to revisit this plan at Accenture, something we talked about a lot is just the expectation that organizations are continuously reinventing. We have a research team, some of my colleagues do a pulse of change survey about 2 or 3 times a year. It goes out to a couple 100 executives and We’ve been tracking over I think 17 or 18 waves now and the level of change that, you know, we asked executives, how much do you think, you know, everything is changing. It only continues to go up and up and up and so, there’s a lot of overwhelm and similarly, you know, the the noise, the the kind of Floodgates of all of the change with Gen AI alone, it, it’s, it’s untenable. So, I think that goes back to organizations needing a clear communication strategy with, with their workers. Um, I think where transparency is able to be shared, it makes it better because then you can go back and say, hey, we realized this wasn’t working and here’s how we’re going to change moving forward. I will say one of the questions that came to mind in our executive survey for Learning Reinvented, we asked um executives whether the maturity of their strategy to skill their employees for the integration of of AI. And only 60% of them said that it was developed to support their long term business strategy. So, not everyone is even thinking as big of a picture to kind of where their business is going. Now, 60% over a majority. But I think, you know, it has to the trajectory of the strategy has to follow where where the business is going, where the mission is going maybe for nonprofits, but it can’t just exist in a vacuum, otherwise, yeah, we’re going to be spinning our wheels, um, giving chat GPT enterprise seats to to our people and letting them loose. A lot of, uh, what you just said makes me think of sustainability, and I, I question how much of the, the, the tumult that you described, uh, makes it, uh, uh, makes so much of our, our, uh, I don’t know, our economy, uh, unsustainable. I wonder, I wonder. All right. That was Laurel Mikhalowski. We gotta leave it there. Uh, we could go further, but, uh, we’re over time and, uh, we gotta honor our guests. So, that was Laurel Michalowski, a research specialist on the talent and organization research team in Accenture Research. You can find Laurel and all three of the, the panelists, uh, all of, all of, uh, my guests on LinkedIn. Um, actually, that’s not true. Amy Sample Ward is more active on Blue Sky as Amy Sample Ward. Amy Sample Ward is our, uh, technology contributor and the CEO of N10. You’re more likely to find her, to find them on Blue Sky than you are on LinkedIn. And Afua Bruce, a leading voice at the intersection of technology, data and social impact, founder and CEO of ANB Advisory Group at ANBAdvisory.com, and Afua is on LinkedIn. That was outstanding. Thank you. Thanks to all three of you. Afua, Amy Laurel. Delightful panel. Thank you. Very provocative. Valuable, valuable for our community. Thanks so much. Thank you so much. Thanks, Tony. Next week, it’s our 800th show. It’s the 800th show, the 16th anniversary jubilee. The whole team will be together. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. We are sponsored by the Bridge Conference. Tony will be with more than 2400 nonprofit professionals at Bridge, July 29 to 31 in National Harbor, Maryland. Info and registration at bridge.org. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for July 6, 2026: Confessions Of Nonprofit Social Media Managers & Convert Your Member Website Into A Thriving Community

 

Keara Klose, Kate Meyers Emery & Ashlee Dean: Confessions Of Nonprofit Social Media Managers

Approval processes. Posting frequency. Constant emergencies. Managing AI. To overcome those challenges, our panel offers time-saving tactics, strategies to fight burn out, smart ways to use AI, and more. They’re Keara Klose from Cats In Bloom, Kate Meyers Emery at Candid, and Ashlee Dean with Iowa Association for the Education of Young Children. (This is part of our 2026 Nonprofit Technology Conference coverage.)

Leah Lundberg & Chris Lundberg: Convert Your Member Website Into A Thriving Community

Leah and Chris Lundberg are spouses who met at a previous NTC. They reveal their thinking on creating a community by auditing your current experience, applying opportunities for connection and leveraging available tools. We also dive into their opinion that SaaS is dead amid a move to data democratization and the own-your-data movement. They work together at Engine 9. (This is also from #26NTC.)

 

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Welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. We have a listener of the week, Byron Coke in the London area of England. He messaged me on LinkedIn, quote, I came across nonprofit radio through your episode on AI in fundraising and the small org focus. The other 95% is the exact gap I care about, end quote. Byron, you are in the right place because we are devoted. To the other 95%. And I’m glad, I’m thrilled that you’re paying attention to, to that, to that vast minority, majority, the small and mid-sized nonprofits. Uh, Byron’s work is in, uh, grants, the grants consultant. Congratulations, Byron, on being our listener of the week. Thank you. Thank you so much for being with us. Oh, I’m glad you’re with us. I’d be thrown into supravergence if I had to see that you missed this week’s show. Here’s our associate producer, Kate, to tell us what’s up this week. Hey Tony and Byron, we have Confessions of nonprofit Social media managers. Approval processes, posting frequency. Constant emergencies. Managing AI. To overcome those challenges, our panel offers time-saving tactics, strategies to fight burnout, smart ways to use AI, and more. They are Kira Close from Cats in Bloom. Kate Myers Emery at Candid, and Ashley Dean with Iowa Association for the Education of Young Children. This is part of our 2026 nonprofit technology conference coverage. Then Convert your member website into a thriving community. Leah and Chris Lundberg are spouses who met at a previous NTC. They reveal their thinking on creating a community by auditing your current experience, applying opportunities for connection, and leveraging available tools. We also dive into their opinion that Sass is dead, amid a move to data democratization and the own your own data movement. They work together at Engine 9. This is also from 26 NTC. On Tony’s sake too. Tales from the gym, bootleg vodka. We are sponsored by the Bridge Conference. Tony will be with more than 2400 nonprofit professionals at Bridge, July 29 to 31 in National Harbor, Maryland. Info and registration at bridge.org. Here is Confessions of nonprofit Social media managers. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference. This conversation wraps up our 2026, 26 NTC coverage. This is the final one of 20. We’ve done, we’ve we’ve done 19, we’re about to do number 20. With me are Kira Close, Kate Myers, and Ashley Dean. Who’s that for? Who’s that for all three or just one? Is that one person’s fan. It was for all 3. All right. Uh, you’re just, well, she’s welcome to stay if she, she wants to contribute. Um, our subject is confessions of nonprofit social media managers, and, uh, we’re calling on, uh, Kate Myers Emery, senior digital communications manager at Candid. Give us an overview of what the, uh, what the screaming nonprofit social media managers are all about. Yes, a nonprofit social media managers often hold a really interesting role. They don’t just do social media, they have to do a lot of other things. They wear a lot of other hats and we’re a unique role in our organization and you know this has been an exceptional year for social media. A lot has changed. We faced a lot and so we wanted a space where we could talk about what it’s actually like to do this work. Um, our tips, our tricks, how we’re managing burnout, how we’re managing AI, it was just a, you know, an open space for conversation and discourse around what we’re actually dealing with. OK, thank you. Thanks for kicking us, kicking us off. Let’s, uh, let’s dive in a little bit. Um, let’s go far. Uh, well, furthest away, Ashley Dean. Uh, Ashley is communications coordinator at Iowa Association for the Education of Young Children. Um, I understand that, uh, managing social is kind of overwhelming according to your session description, but, uh, Kira, uh, I’m sorry, Kate got us started, but why don’t you dive in a little deeper about why this is overwhelming work. Yeah, there’s just a ton of moving parts with the ever changing algorithms between Facebook, Instagram, LinkedIn, or even TikTok and other platforms that you might be utilizing and what to put out on those platforms along with leadership. What they want out there approval processes and even how frequently you’re posting, which at the end of the day that’s why some other places only have social media managers for that role rather than in our roles where. Like Kate said, taking on other hats along with that. Yeah, what are some of those other hats? Um, for me, I’m also doing a lot of email marketing. I help out a lot with design within the organization, so design for advocacy efforts along with reports and a lot of fundraising stuff. It really, there’s really no start and no end. Whatever they need, I, it gets added to the task list. All right, Kira close. Kira is sitting closest to me, but her. Name is also Kira Close, uh, social media manager for Cats in Bloom. Why is that? Why, why are, why are, why are nonprofits turning to the social managers for design work, for, for instance, that’s just one example. Um, I think I’m a little bit of a unique case, so I am not a paid staff member. I’m just a volunteer for, um, Cats in Bloom, the nonprofit, um, but I think a lot of it really has to do with, you know, not. Enough staffing, not enough expertise and not enough funding to kind of cover all of those roles, so it kind of always falls to the person who’s maybe most intertwined with communications or most intertwined intertwined with campaigns and stuff like that and it’s just kind of a natural progression to social, um, and then it just kind of gets added, added to the list. All right, so it feels like unfair creep to me as well. You probably are sympathetic to that, uh, that’s the way it sounds like you’re, you’re allied, you’re closely related, so you may as well do it. All right, that doesn’t sound fair. All right. Um, You have some, I don’t know, so I don’t know, should we start with like the rants or, or do you want to start with the, uh, the more, let’s start with the rants because that’s, that’s fun. That’s fun. So let’s just, let’s, um, let’s just keep going. Kate, we’ll just go down the line a little bit, we’ll bounce around, whatever, but Kate’s in the middle. Um, it could be your personal rants or, or, uh, what you heard from, I’m sure the conversation was energetic and robust to put it in, uh, like kind terms, you know, I wasn’t, I might, might like to have been a. Fly on the wall in the in the session, but so what are some of the, you know, what, what are some of the rantings out there? Yeah, so my, um, favorite rant to go on is that nonprofits don’t need to do video on social media. Experts are always saying that like that’s what you have to do, that’s how you get your voice out there, um, and I’ve gotten into fights on this on LinkedIn, uh, because I feel very strongly that, you know, if your organization doesn’t have an easy source of content like, you know, cats or like cute. Animals, um, if you don’t have someone charismatic on your staff who wants to be on camera, doing video work is a lot at Candid, the way that we did it is we did a test for 3 months to find out if we could actually take on video so we were able to go in the conversation with data about like, all right, it would take 30% of my job, which means 30% of other stuff needs to get moved off my job, um, and like now we’ve actually taken a break from it because we don’t have the capacity to do it and so I think. Giving nonprofits like the forgiveness around like you don’t have to do this experts are saying you do you don’t if you don’t have capacity and you don’t have time you can still be very successful and not do video. OK, Candid feels like an organization that doesn’t have ready content like to me it seems like a pretty kind of a cerebral organization. We’re a data organization so we don’t have like cute charts that we. And like just pull out and show you and we’re all remote so I don’t even have like people that I can show you. I see. OK, um, Ashley, how about, how about you, uh, either your own rant or or something memorable from the session. Um, I definitely think have making sure that what you’re putting out is quality over quantity. A lot of times people want. Post Something every single day when in reality you do not need to post every single day so really just focusing on what needs to go out and what it what’s impactful rather than just trying to fill feeds because you wanna have that quality content out rather than something that you’re just quickly putting together to get out there. OK, that’s that sounds contrary to the. Conventional wisdom, which doesn’t make, which I chose that deliberately because it doesn’t make it true, but it’s conventional wisdom. They just, I mean, depending on the, the platform, it’s LinkedIn, you’re not supposed to post. 8 times a day, but if it’s Facebook or, or X or Blue Sky, maybe. So that you’re, you’re saying what’s contrary to the conventional wisdom, yeah, and it really just depends on what your audience to me looks like my, um, at my. Association Facebook is really our best platform, so if I needed to for some reason post 5 times in a week, I’m gonna do that on Facebook because that’s where the traction’s gonna be. However, on Instagram, realistically I should not be going over like 2 times a week because that second post or even both posts might get hidden by the algorithm and like less than 50 views, no engagement, no click through rate at all. OK, OK, Kira, either your own a personal rant or something from the session, um, I think my own personal rant, uh, I was talking about this in the session as well, is just I’ve taken a little bit of a strong stance for the Cats of Bloom nonprofit, um, on our social media channels, and a lot of it is made from the heart, not with AI, uh, I think there’s just such a push for AI and I get where it can be helpful and it can be useful, um, in many different contexts, but I think especially as a. Rescue organization that deals with kind of uh life and death situations for felines every day and kind of the realness of that and the realness of human circumstances within that I really like to show the human side of things and like the authenticity side of things so like I really try not to use AI and especially nowadays I feel like it’s so obvious when people are using it that I, I’m kind of not using it at all except for some video editing for the cat cafe. Then they’re using it wrong. If it’s so clear that they’re using it, it’s like Botox. You’re not supposed to see it. You’re not supposed to know, I guess. No, I think, you may not care for my analogy, but, but you’re not supposed to, it’s not supposed to be obvious. Maybe you’re supposed to be transparent and say that it was, it was generated initially from the, um, whatever it’s chat chat or, or Gemini, whatever, uh, but it’s not supposed to be obvious. Yes, yeah, OK. Now you’re particularly committed to Cats in Bloom because you’re a volunteer. All right, you’re, but you’re standing among professional social media managers here. I’m paid paid staff. I’m you’re volunteer. I’m a paid social media manager in my day job as well. Oh, you are. Oh, in a different, in a different capacity. Is it a nonprofit? No, it’s not. Oh, OK. All right, so you, oh wow, so you are, I mean, you’re committed to Cats in Bloom. You do your professional work. For free as a volunteer for Cats in Bloom. Yes, that’s a great commitment. Well, thank you, thank you. I don’t know Cats in Bloom, but if you look at her top is her top is all cats. Some of them have glasses like she’s wearing glasses. That’s cool. Alright, I mean, that’s particularly committed. Am I, am I right? Or she’s doing her work like, OK, um, these two are though as well. Oh, they are too. Well, they are, they’re committed, of course, but I, I volunteer volunteering is a is a higher, that’s, I don’t know, it’s like a higher echelon, I think you’re giving your time. You’re giving your time, alright, not to minimize the people who get paid for it. I get paid for my work. I, I’m not saying you should be ashamed or anything like that. I get paid for work I do, you know, we all should. Um, OK, uh, rants, uh, uh, what about, how about channeling some of the, OK, so you each gave your personal, how about something you heard that stood out, anybody stood out from the session like, wow, yeah, that, that really resonated, or it was, it, it got the most applause or the most laughter. I mean the thing that we talked about I think as a group the most was burnout among social media folks because you know you’re doing social media and communications during the day you’re seeing kind of the worst of the Internet and then a lot of people like to do social media in their free time or they’re volunteering and doing social media and finding ways to protect yourself from all that so that that definitely got the most conversation because people were sharing. How to, you know, see that you’re burned out, how to fix the burnout, um, what that looks like for different organizations because it’s so unique. All right, let’s stay with you then. What, what, what does it look like? Well, Candid, um, because of who we are in the sector and because we have, um, comprehensive data about all nonprofits, we get cited a lot in X conversations by people that want to hurt nonprofits, so they will use our data to find quote unquote bad nonprofits to try to harm them, um, and so we see all that because we’re tagged in these conversations that were mentioned. Um, and it’s helpful for us to see the negative because then we can figure out positive things we can do. We can get data to organizations that we’re seeing like, all right, these types of organizations are under attack right now. How can we help them? Um, but as a social media person having to look at that and look at the, the hate and the violence all the time. Is is really challenging, um, and so I actually do no social media outside of work hours like I have to be completely blinders personal, not personal social, yeah, I don’t do any personal social media anymore um I completely turn my phone off in the afternoons. I don’t, I don’t look at anything on weekends. I fully check out on vacations, um, and I think that’s challenging because I feel like in some ways like I’ve lost some connections to friends that I used to be with on Instagram, but. I need to protect myself. Yeah, yeah, Ashley, how about you? You know, you, the, the agency’s work is the association’s work is with young children. I, I, I can, it’s hard to imagine, but I can imagine that there, there could be a backlash against the work that you do, uh, maybe some of the populations that you serve. Do you see some of this negative, negative, do you have to deal with some of the negativity that, uh, Kate is describing? Um, not at my current organization. However, the one that I was at previously centered its work around refugees and immigrants, so, yeah, um, when I was working there, I actually had my accounts, the organization’s accounts linked to my personal ones and had my notifications on 24/7 because. We were getting such hateful and like threatening comments that I would need to go on there right away, report them, block them, otherwise the people that we were serving were just getting scared and would be fearful to leave so that they could get the help that our coalition was providing, um, which became very draining and a lot of burnout occurred because of that. Luckily at the Iowa Association. For the education of young children, we have nothing but positive comments, so I have been able to create that boundary where when I’m at home I am only on my only my personal accounts. I don’t have any organizational accounts on my phone. OK, at the previous agency, did you have to do any of what Kate was describing or how did you protect yourself when you were at the earlier agency where you were. Uh, uh, uh, certainly prone to, uh, attack and backlash. It really depended on the comments that we were receiving. If it was just, um, lack of presenting facts, then it would be, hey, here’s this study that was done, which is why, um, when we were doing, um, COVID vaccines for immigrants, we would. Set up clinics so that they could get vaccinated and which got a lot of hate and we would be like this is why we’re doing this but then there would be just. Straight up threatening ones and then that would just be blocking the user as well as removing the comment so it really just depended per incident. OK, but you, you didn’t go as far as Kate was describing like turning off or ending your own social, your personal social no, I’m I’m not that disciplined. OK, alright alright um. So Kira, uh, I imagine there are people who are not in favor of saving cats. You probably get some backlash. How, how do you manage that? How do you manage the negativity? Oh, plus you do this work in, in your own, I don’t know if you’re in a lightning rod organization of your own, or maybe it’s something benign like American Dental Association, you know, then I don’t see them. Getting a lot of backlash and like cavities, you know, cavities backlash or you maybe root canal or something if you had a bad root canal you might backlash against the American Dental Association, but it’s probably not very common but you probably don’t work for the American Dental Association anyways. I don’t. It’s one I chose. I have my own rant about dentists. No, no, I have good teeth actually, so I’m fine. But what, uh, alright, so how do you deal with it, uh, I bet there is a backlash against helping cats, right? Helping, yes, so we do encounter some backlash, especially, um, with our work in, um, kind of rescuing cats and not just like, you know, relocating them to magical fairyland where they won’t bother people anymore. So I think a lot of it is just. Helping people understand and educate people on what can be done to help not only the feline population but the human population who may be dealing with cats that they don’t necessarily want to be dealing with or people who want to be able to help but maybe don’t have the funding or the support to be able to do it so I think a lot of the backlash that I deal with on our social is just helping to educate people or like Ashley said if it is somebody that kind of can’t be reasoned with or is just being like really inappropriate and really abusive, I will do. In extreme cases I will do the thing where I delete the comment and I block them because to be honest as a social media manager, especially as a volunteer social media manager, I don’t have to deal with that for my mental health when I’m managing that in my free time. OK, um, is that as far as you go like. Uh, how about in your own personal accounts? You’re, you’re, you’re still active personally, and yeah, I’m really active on my personal accounts, but it’s a really curated space that I have, so it’s really friendly and positive and that kind of thing. So, but I also have them pretty well locked down, so it’s only the people that I invite into the space. OK, OK, um. How about um. Yeah, I feel like we channeled enough of the ranting and you know, and, and, and, but also how to manage it personally. This is good different degrees of uh how you’ve each managed the, uh, the, the negativity of the web, you know, in your own, in your own businesses, in your own and personally, um. have some advice around time saving tactics, I believe. Who wants to kick off? Let’s go far, furthest meaning furthest sitting from me. Ashley, time saving tactics, ideas for your your counterparts, um, just reusing as much content as you can and. Whenever you post something, your entire audience isn’t gonna see that post the first time, so if you reuse that exact post again, you’re gonna reach even more people. Something that I like to do through Canva, you can just click the shuffle button on your colors. So if you do wanna spruce it up a little bit for the next year. for example, um, Iowa AUIC, we have a spring and fall institute so to shuffle the colors that I used in the same template last year and then utilize that don’t have to do that much work compared to creating the templates in the first place and then I have a full campaign ready to go. OK, cool, um, Kira, what, what do you do that time saving, uh, time saving tactics for me really are, I think I’m lucky in that we have a lot of cute felines and cats to feature at the cat cafe and also in our foster home, so it’s inviting those people to kind of help me with social. So like, oh, you took that really cute picture, can you send that to me? We have an internal, uh, volunteer Facebook group where people will post photos and stuff like that. So it’s kind of getting people to help. Me cover content, especially during my work day when I can’t be at the cafe to cover stuff, so kind of bringing people into the fold for covering content and then being able to use that on social even if I wasn’t there personally. Alright, public curation, yeah, cool. How about Kate? What, what do you do? We do a lot of do a lot. What is name a couple of tips you do a lot, um, we do a lot of remixing of content. So if I make a long form. Piece of content like a carousel that’s about, you know, perceptions of nonprofits right now from the public. I will take the individual charts that were in that carousel and I’ll make them into standalone posts or we’ll turn them into like pop quizzes that we put on LinkedIn, um, or like a short video so we try when we make something to get the most out of it. Um, and we’ll reuse it over and over again, um, because, you know, I think it is like 7% of people see what you did, so you might as well keep using it, right, to Ashley’s point, yeah, people, it, it’s, it’s OK to reuse, yeah, all right, um, is there more? I mean, time saving, you know, you guys are all, you, you’re all experts, but is there more? You got more tips. Who’s got to throw somebody throw out another time saving resource saving. Mind saving tip. So I have a really silly one, but it’s my favorite thing. um, if you are on a Mac computer and you do command control space, it brings up your emoji keyboard and it’s like this little fast track to getting an emoji keyboard. Other people love it, um, and like as a social media manager you you need quick access to emojis and it’s a very simple easy trick but it saved me so much time. Yeah, what is it? What’s the key strokes command control space command control space. All right, uh, is there a counterpart in the Windows environment? What is that? Windows colon, the Windows button and colon. OK, OK, um, anybody else want to help, help your, help all your colleagues with more resource saving tips, time saving. Something that I do for my organization that has really helped me, but I know it’s not realistic for everybody, we have a very specific schedule year by year, so we always have our fall institute, we always have our spring institute, we always have the week of the young child. There’s a whole bunch more that I could list off, but that would take way too long and putting in one document what you’ve already done. And then every year just taking that same exact timeline and fixing the dates. OK, so this was on this Friday here’s the new Friday so you already have your marketing timelines that are going on social media or for my case I also have the email marketing timeline that you’re able to reuse year by year so you don’t. You don’t have to worry about that every single year when you’re coming back around to the Fall Institute or anything like that, but I know some other organizations are a little bit more sporadic and they don’t have that really set schedule that we do. But if you do have that cadence, valuable reuse, right, very sensible. OK, um, I don’t know, across the three of you and in the session, is there a, is there a particular. Uh, um, platform that is annoying that, that we should, we should, we can, uh, call out as, as such. Is there one that really, I mean, it really just annoys the hell out of everybody? I mean, X, I think X Y is Y X because since it became X, it’s kind of turned into like a cesspool for conversation and so it used to be this really helpful space. It was great and I think it was great for when it was Twitter. It was, it was doing good work like crowdsourcing emergencies and things and and rescue efforts and. That that’s in the past, yeah, I think with the way that it’s changed and they’ve gotten rid of a lot of the safety guard rails, it’s just a place for the proliferation of hate and so yeah, I think, you know, we had a lot of conversations with social media managers over this week saying like, hey, I want to get my organization off X. How do I convince people that like we need to leave this space? Have any of your organizations left? We were never on it. You were never, OK. The, um, I’m sorry, Iowa Association of Education of Young Children was never on it. Candid has left. We were Bloom never on. All right, so the three of you, nobody’s on it. And Candid, uh, how hard was it to convince? Is that a big deal to, to say, I mean, I’m the social media manager, I’m the social professional, I’m advising we get off this shit channel. How hard is that? Is that hard? And when we actually made the move, it was not hard. I think had we made the argument right at the beginning, it would have been a little bit more challenging, um, like right when Elon Musk took over I think it would have been harder because that was our biggest audience. We had 160,000 people that were following us and we did have a lot of great conversations and great things were happening, but over the course of the year after. After that we saw most of our followers leave our engagement dropped, and so I was able to make the argument based purely on our data. It’s not worth the time investment, and I think that is a much easier conversation to have than being like, oh, I don’t want to be on there because of Elon Musk. Then it feels more personal, but, yeah, it feels politicized. You made a data driven decision. All right, good, savvy. Um, somebody touched on AI. I don’t know, Kira, it may have been you. Uh, let’s talk about the, uh, appropriate use or valuable uses of AI and maybe some boundaries too. Uh, let’s start with you, Kira, because you brought it up. Do you use it? I do. Cats and Bloom. Yeah, I do, only in a very specific case. Um, so I use a video editing tool called DScript, and you can actually put the video that you’ve. Record it into there and it will transcribe it and you can edit the video by like erasing things like words in the transcript um because I’m not a video editor I’ve never been like a trained video person and I’m amateur at it at best that is really helpful for saving time you can work you can work from the transcript you don’t have to go into the video and then it takes that takes the the uh the corresponding part out of the video as you delete it from the transcript. OK, what’s it called again? Descript descript. OK. Anybody else? AI appropriate valuable? OK, Ashley, I use it a lot for proofreading items just to make sure grammar is looking good as well as verbiage with IOAUYC we don’t use the term kid, we use child or children. So just making sure that anything we’re putting out is following brand guidelines along with copyrighted symbols. We have like the early childhood teach. And wages program which need copyrighted symbols but not in every case and I don’t wanna be the one messing that up when it goes public so just making sure that I’ve already trained Chat GBT to know where to put that and then have it proofread those items. Is is chat the soul uh app that you use? Yes, OK, I’m sure the kids appreciate that. I did that on purpose, kids. Sorry, sorry. I, I respect children. Um, OK, uh, yes, Kate, what, uh, AI usage? Yeah, so, um, Candid uses AI on a lot of the work that we’re doing now. We’re exploring different things. We have our own internal LLM, um, but for communications we’re basically using it as like an intern, so we’ll use it for, you know, helping brainstorm, come up with new ideas, um, if we wanna reuse content, we’ll have it like create a starting point of rough drafts, but. Everything that goes out online has been made by humans, so we really wanna make sure that things feel authentic and that they’ve gone through a human and we’ve really made sure that there isn’t um anything that we’re missing um I think language is so important right now and people are reading into words and so being very careful about language and the way that we’re using it and just keeping that like integrity and authenticity is really important. Let’s talk about the favorite favorite channels we talked about the least favorite. Ashley, let’s start with you. What, what’s your, what’s your favorite channel? I love LinkedIn. Why? Why? Um, it just feels like it feels like what social media was made to be. It’s so it’s become such a community for me rather than whenever I go onto Instagram and Facebook. I feel like I’m just getting thrown ads at all the time as well as. Whenever I’m using it for personal use, it just seems like I want all the likes, especially in my age demographic. It’s like I’m gonna post and then my personality is gonna be revolved around how many likes I get, which I’m just kind of over, but on LinkedIn I’ve been able to think, yes, um, 2004, which on LinkedIn I feel like I have a community. Like I just put everything out there, yeah, yeah, yeah, that’s all right, all right, um, is LinkedIn the association’s most, uh, popular channel, most followed channel? Um, Facebook is our most followed channel and our most viewed, however, we have, um, the highest click through rate and engagement percentage through LinkedIn. OK, how about you, Kate? Favorite? Yeah, LinkedIn definitely is my favorite, um, both personally and for Candid. It’s by far the best. Um, when I started at Candid in 22. Um, it was like our like least favorite one. It was the one that we were not posting and now it’s just transformed into to such an amazing community. That’s where we’re having real conversations. It’s where people are sharing things and they’re digging in and you can see people making connections like through our posts, which is really exciting. It’s, it is, it is what you want social media to be. It’s like Instagram was in like 2010. It just has this great feeling in community and you don’t feel like you’re being promoted to, you feel like you’re being invited into conversations. I love that. Yeah, I, I also have my my favorite is LinkedIn. Akira, we’re gonna get to you. At 64 years old, I’ve seen so many disappointments. My concern is that LinkedIn will go the way that Facebook went, that Instagram went, that others have gone, you know, they’ll, they’ll be serving up more ads. The algorithms will change. It may become a cesspool. That I, I don’t want that obviously, but that’s what I think about. That’s what I, uh, it doesn’t even keep me up at night. But if I was thinking deeply about social, I’d be concerned about the future of LinkedIn because so many other, uh, so many of the other sites have let us down. All right, it’s my rant. Kira, what’s your favorite? So my personal favorite is also LinkedIn. Um, I think it really is like. What 2014, 2013 Twitter was for me where I kind of found that community and I have friends from that time in my life on Twitter who I’ve met in real life, um, and now I think LinkedIn is kind of like that Kate and I actually met on LinkedIn and Ashley and I and we’re friends from a social media platform and I just think it’s such a positive collaborative space if you curate it to let it be like that and then. Uh, professionally in the realm of the cat cafe, Facebook is my favorite mainly because that is where we see the most engagement. People see our posts on Facebook and that’s why they come in and visit at the cafe. That’s why they come in to adopt cats and that kind of thing. So Facebook is my personal, my professional favorite for the cat cafe. OK, alright. I just feel like we should leave it on the positive, or favorites without my without the uh without the host’s cynicism about LinkedIn. I hope it never happens. I mean I want LinkedIn to stay vibrant and, but you know we’ve, we’ve been let down more than, more than a couple of times. Uh, who wants to wrap us up? Uh, it, it can’t be Kate because you did the opening, so somebody has to bookend, you know, with, uh, like a summary, the, the, the love of the love of the good side of social. OK, Kira wants to end with the good side of social. OK, so I think overall, while there are certain pockets of social media that can be an absolute cesspool and very depressing and very hateful, I think there are positive. to social where I know I’ve said this a few times already, but where you can curate the space you can make it what you want it to be like use that block button you know like make it into the positive place and kind of interact on social the way that you wanna be interacted with and then if somebody doesn’t follow those guidelines you can kind of block them and get rid of them so I think overall social and especially in my role at the cat cafe I’ve seen so much good. Come out of social like cats are rescued from like terrible environments. Cats are rescued from like struggling out in -14 degree weather and that kind of thing. So I’ve just seen like a really good positive side of social and like the good that it can do and the good word that it can spread so it can be good um in certain areas and I think we just kind of have to hang on to that and find that space both in our professional lives and our personal lives if we choose to. That’s great. That’s Kyra Close. Close is with a K. She’s a social media manager at Katz in Bloom. With Kira is Kate Meyers Emery, senior digital communications manager at Candid, and with Kira and Kate is Ashley Dean, communications coordinator at the Iowa Association for the Education of Young Children. So thank you very much, Kyra, Kate, Ashley, thanks very much for sharing. Thank you. Thank you. You wrapped up our coverage. This is it. Like tables are coming down, like 3 quarters of the tables don’t even have cloth cloths on them anymore. They’re naked. But that’s where we persevere. We’re we’re not wrapped up until. Until the host says so, which is, which is now. We’re choosing now, not 15 minutes ago like everybody else. Everybody else dashed out at 1:45. We’re here until 2 o’clock on the nose, as a matter of fact. So thank you. Thanks to each of you for sharing. Thanks for being with us. Thanks for wrapping up our coverage. Thank you. Thanks for having us. It’s a pleasure and thank you for listening and being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. It’s time for a break. We’re sponsored by the Bridge Conference, produced by AFP DC and DMAW July 29 to 31 at the Gaylord National Resort and Convention Center in National Harbor, Maryland. More than 2400 professionals will gather at bridge. Tony will be with them. The question is, will you? Thought leaders from nonprofits, associations, foundations, hospitals, higher ed, faith-based, and mission-driven causes across the country come to Bridge to discover new ideas, solve real challenges, and connect with smart people shaping the future of our industry. From 125+ educational sessions and hands-on pre-conference workshops to Bridge Tech, the faith and fundraising forum, and inspiring keynote speakers, Bridge offers something for every mission and every role. The conversations happening at Bridge will shape strategies, careers, and organizations long after the conference ends. Don’t hear about it afterward. Be in the room. Register at bridge.org. It’s time for Tony’s take 2. Thank you, Kate. Another tales from the gym. I don’t know what’s going on here. Uh, I, when I, Pulled into the parking lot, uh, I pulled next to, uh, a man, uh, I’ve introduced you to before, Sam. Sam is the man who, uh, Sam is the man. Sam, Sam. Sam, what was that? Sam, Sam the Sham and the Pharaohs. Oh, they, that was an old, Sam the Sham and the Pharaohs had, I think they were a one-hit wonder, like in the 60s or. 50s maybe? Sam the Sham and the Pharaohs. I’ll look it up. You don’t have to, you don’t have to let me know cause I, I’ll bet I’ll think of it as soon as we’re done here. In any case, our friend Sam, he’s the guy who had me sign the birthday card for Jerry, the 92 year old, and I didn’t sign my name because nobody knows my name. So I just signed it, Jim Rat. You may recall that. It was a few months ago. So I pull up next to Sam and he’s got some people, uh, two others congregated. They’re, they’re, they’re at the back of his, back of his SUV. He’s got the, he’s got the rear gate open, and he’s showing them something and, and I parked and so I, and they were close, so even with my windows up, I could hear that he was talking about vodka. So I just, you know, I was on my way to the gym. So I got out of the car and took my time because I was kind of curious what this vodka conversation is at, at the back of his, uh, car. And, uh, and he’s showing off a bottle. It said Jim’s vodka, and it had a picture of a guy, uh, I, I, I saw the label. It was a color picture. Of a guy, I presume his name was Jim. It was Jim’s vodka. And, uh, he was showing this bottle to the, to the two women. Uh, I recognized one of them, I don’t know the other one. I just, I walked by, I said hello to Sam and, cause I, I know him. So, and I just kept on walking. So I didn’t, I didn’t join the, this, uh, illegal bootleg conversation. I did notice that the bottle did not have a North Carolina, it’s called a tax receipt. It’s a, it’s a, a tag that goes over the bottle cap. You can’t, you can’t open the bottle without tearing this paper, paper sticker, but they call it a tax receipt. That, that goes over the, over the bottle. And I know the bottle, I know this because, uh, when you buy bottles of liquor at the ABC stores, that’s what we have in North Carolina. They all have this, this pink tag on them, but Jim’s vodka did not have the tag, so. Between the name it being called Jim’s Vodka and it being shown in the back of a, uh, uh, uh, the back of somebody’s car, and it doesn’t have a tax receipt on it. I don’t know, it sounds bootleg to me. But I’m not in law enforcement, so I, I, I won’t, I won’t draw the ultimate conclusion. I’ll just ask the question. What do people say? I’m just asking a question. I’m just asking a question, but I’m not gonna question Sam on it. If he’s got a little side hustle, selling Jim’s vodka, I don’t, I don’t wanna ruin it for him. He has a little pop-up shop at the back of his truck in the parking lot of the gym. And that is Tony’s take too. Kate, So he had like cases of it or just I only saw the one bottle. I don’t know. Well, there was probably more the way, I mean, he had it in the back of his truck. So it seems to make sense that there would have been more, but I only saw one bottle of Jim’s vodka. Maybe he was just giving like a friendly review, like, hey, have you tried this? I don’t know. Could have been, could have been very innocent. I’m just, I’m just asking questions, that’s all. We’ve got Beu butt loads more time. Here is convert your member website into a thriving community. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference right here in Detroit, Michigan. My guests now are Leah Lundberg and Chris Lundberg. Leah is vice president of marketing and operations at Engine 9, and Chris Lundberg is CEO and founder of Engine 9. Leah, Chris, welcome to nonprofit Radio. Thank you so much. It’s a great pleasure, pleasure to have the both of you. Uh, your session. Topic is, have you done your topic yet? Yes, we did yesterday. OK, a playbook to turn your member website into a thriving community. Chris, could you give like a 30,000 ft view of the topic before we go into detail? Yeah, sure. So things have dramatically changed in the last 3 and 6 months with AI and all these other technologies that are out there. So fundamentally how you think about members should not be thought of as tech platforms out in the cloud, SAS platforms, that type of thing. It is now moving back towards centrally hosted databases of information from all of your members connected to with Replet or other web development tools directly back into a database you host and run. So SASS is dead is the kind of best way to think of it. OK, thank you. Thank you for an overview. Let’s, uh, let’s just start to go into some detail, um, about, uh, um, well, first we have to, uh. Recognize and acknowledge that we have a uh an NTC. Here you go, Amy. We have an NTC couple here, uh, Leah and Chris, they’re not brother and sister. They met, they’re married, and you met at an NTC. We did. This is an NTC love story. Alright, so first we’re gonna do that story before we have anything to do with membership websites or membership or anything else. So who’s gonna tell the, alright, it’s your turn. Tell the story, tell the love story of Leah and Chris at NTC. Sure, so um I’m originally from Australia and I was living in Canada, Western Canada at the time. And they used to run the do-gooder Video Awards many years ago, uh, run by C3 I believe, and that’s right, yeah, so, um, it was, oh my goodness, uh, Michael Hoffman. Michael Hoffman, exactly, Steve, like I said, Michael Hoffman, right, C3, the do-gooder. I remember those. This is our 12th, this is our 12th NTC, so wow, we were, were we at the one where you met? I think so. That was about 99 years ago now, yeah, so, um, so we won my hospital foundation. I was in charge of running the campaign. for the video campaign and it went viral, which you can’t plan, which was great. Um, and we won and the prize was 2 tickets to the next conference, which was in DC, which is where Chris happens to also live. And so I came along and actually one of his clients brought me to his party, who I met at a Salesforce party, weirdly enough. So I was at my first NTC and, uh, yeah, and we kind of had a fun time and then we wooed each other for 9 months and then I moved over to the US and That’s outstanding. Does, does N10 know that? Yes, they do. We’re one of many apparently. We’re one of many. Yeah. Oh, OK. All right. So what year would it have been that you both came to the, you want, so you won a ticket 2017. We missed it. Alright, I, we started it in 2014, but we skipped 2017, so we were not here, but we’ve been to everyone since this is our 12th. All right, so, but it’s about you. Alright, so 2017, that’s fantastic and one of many in 10 romances, yeah, apparently I, I told Amy and she said. We’re one of many marriages that have come out of N10 and yeah, we’re thinking about starting a birds of a feather kind of thing for married couples out of N1 and NTC, they have birds of a feather tables where people can flock together, um, and oh that’d be cool, the married couples. Have you met any of the other NTC married couples? We have not, no. Perhaps, but not that we have known. They haven’t exposed that they were introduced here, but yeah. Well, it doesn’t come up ordinarily in conversation. But I used to work for nonprofit and now I’m on the vendor side, so that was the trend. time for that too because we started working together right after that. Engine 9, so you had founded Engine 9, Chris, before, um, kind of fractured. Yeah, we were at fracture at that point. So Engine 9 is actually much more recent, only about the last year or so. So, um, but I’ve been going to N10s for 20 years now. OK, OK, it’s it is a great conference. That’s a great conference. Yeah, I know they care about the people, the food is excellent. They’re thoughtful about, I mean, the community chooses the sessions. I like that. I admire that. Alright. All right, let’s go to the more mundane, uh, member websites. It all feels like downhill from here, you know, we’re not, it’s not love stories anymore, you know, member websites. So let’s talk about membership program first. Somebody, somebody identify what we’re talking about when we say a membership program. Sure, so N10 is a good example of a membership program, right? So you, uh, work with Antenna, another nonprofit. Uh, you become a member to try to engage with other members of the community to build community to kind of, uh, build out your relationship with the organization and with each other. So, so membership is one of the most important parts of society and the technology behind it only exists to help, uh, people engage with those relationships. OK, so we wanna have a more more robust. Member member experience, yeah, we all do. I mean like there’s just community, right? So it’s like community x 10 and more custom. I think people want to be able to see their own information, have control over that, particularly these days. So there’s an element of that too of access. OK, and we’re talking about the member website. So this is the place where you go to manage. Web manage your membership but also to engage with the rest of the membership. So I mean for a while like we started to use technology to enhance membership like whether it be N10 or other tech organizations. Membership is as old as humanity, but like in the last 20 years a bunch of technologies have been built up to build out like member engagement work. Uh, I remember, uh, I did some work on the Obama website in 2007, so he had this huge membership engagement tool set which let people connect with each other and it really became a way to organize politically and make change effectively using membership. Um, so starting then a bunch of technologies have kind of like come and gone to help people use technology to build that membership out. Some of them suck, some of them are good, uh, but most of them at this point are now dated and old because we are seeing complete change in how we use tech, um, and, uh, that has been, uh, wild and revolutionary to be a part of. So as a part of your session identifying the. The the tech that doesn’t suck you talk through some of the tools, yeah, and mostly it was we originally thought of the session that to present some existing SAS platforms out there that were good at membership management, right, like plug-ins for WordPress and all that kind of stuff, right? That is gone now. So if that, that all that tech, uh, if you’re currently working for a SAS company, I’m really sorry if you still have your job, you’re lucky. Um, but a lot of these look for other work, look for other work rapidly. There’s no future in SASS, yeah, if, if you track stock prices, like, you know, all the SASS companies are down 40% in the last 2.5 months, so Salesforce, etc. So a lot of the membership management technology which used to be this massive SASS product line, they’re just gonna go away. They’re just gonna go completely away, OK, um. What, what does the community look like? Um, maybe that, maybe the answer is it depends on what your work is. I don’t know, but what, what can Leah, what, what, what kind of membership, like an average membership community look like? Well, it really depends because I think in a nonprofit space that membership can be donors, right? So like there’s not really any ability to for people to log in and see what they’re donating and alter that. Like we don’t have exposure to any of that data. Some of that’s deliberate because if you had access to. Change your monthly giving, you might cancel online. Like some of it’s a little bit, a little bit deliberate, but I think, um, a lot of it’s just the infrastructure’s not in place. So even from a nonprofit perspective, I think that’s really important to have access to to that, but also to be able to create create community and be able to have an an an awareness of what people are into and be able to create, you know, events for to cater for that because really we’re getting back to the age of connection. Particularly after COVID, and I think we’re just not really in the space where like you have to convince people to get off their couch, like you have to do something worthwhile that’s meaningful and hopefully bespoke to what they need, and in order to do that we’ve really got to interact with them in a more personal way and membership kind of allows you to have that constant contact and, and really cater that for the people that need it in whatever context you’re in, whatever type of org. OK, I just want to pull on something you mentioned. Are we going to where donors can go online and see their own giving history without without asking for it from thank God because why can’t we do that now, right? I never even thought of that, right? Like I can go to my local gas company, which is Joe who lives down the street, and he’s got a website and he can tell me how much I’ve, you know, how much I’ve paid him and everything else, but you can’t go to ASPCA’s website and figure out how much you’ve given them. How crazy is that that even the largest, the largest and most well funded nonprofits still cannot figure out how to give me a place to interact and with my membership information to work with other folks who might be interested in similar things that we’ve kind of worked that out. You have to fill out the form on the latest mailing to change your address. Exactly, yeah, it’s so archaic when you. Think about the age we’re in now, right? It’s so basic, but we’re not doing it. So we’ve sort of designed a platform that can enable you to do that and a lot more other things, but we’re really here to just talk about how to change our way of thinking because I think we really have to start doing that. This is not a fad. AI is not a fad. It’s a tech technological revolution, and we just need to get on board. So we’re here to try to, I guess, shepherd people through that process. OK, so when we talk about membership, you’re, you’re not just thinking of like a strict membership program where people have, it’s everything you, you, you’re sent a male piece and you pay $35 a year and you’re a member. You’re thinking of donors, volunteers, it’s everything. They call it connections, right? You can name it any other thing, but I think fundamentally I think membership speaks to the current structure and I think we need to think much broader than that. Should we start with. Evaluating, auditing our own member experience. Yeah, how do we, how do we take that on? So one thing you need to start out with is figuring out where your data is. So a lot of people have membership data that lives in a legacy system. Sometimes they call that the system of record, but then they have membership data in their email platform. Then they have membership data in Eventbrite or their eventing system or all these different platforms that data lives, right? That’s so weird because we don’t know any other way to think about it, but if you think like, if you think of something like Amazon or some of the for-profit companies, all that data lives in one spot, so they can use it for, in their case, targeting, in their case, you know, for-profit things, but nonprofits should be able to do the same thing. And so step one. Is get your data out of these uh companies’ technologies, get it out. Like they’re holding it hostage, they charge you for access to your own data, isn’t that mental? So, so change that first. Yeah, so first, yeah, get that data centralized and once it’s centralized, now you can start to think about how to organize around that data. centralize it, uh, data warehouses is the typical phrase for it, uh, usually a database that’s, um, vendor agnostic, uh, for small and mid-size organizations you’ll usually outsource that to an agency. So a lot of agencies, uh, who are here now like M&R and Authentic and other, other folks at N1. Um, do that data warehousing and work with, uh, with, uh, uh, techies to establish that larger entities will run their own, uh, so they’ll have their own database, uh, under their own control, not outsourced to Salesforce, not outsourced somewhere else, a data warehouse with all that information centralized. So depending on if you’re small or medium or large, depends on how you solve that problem, but the most important thing is to not treat your CRM. Which is outsource data as your primary residence of information that needs to be in your control. So that’s step one. If you’re a large organization. Do you have to build this, this data warehouse, or does the solution already exist? Usually you want to build it, um, because, uh, if you, if you’re a large enough organization, you’re gonna have a data team, right? And that data team is gonna be 5, 1020 people, and those smart data folks are gonna wanna be able to control and own that data in a world that they like, whether it be Azure or Amazon or what have you, they’ll wanna control that data itself, so. It is building a bit, but at the end of the day, because of AI building stuff is now super, super cheap. So it’s no longer about this massive cost to build. Now it’s like, how should you build it, uh, given infinite resources. OK, and if you’re on the smaller mid-size, uh, size, where, where would you house your data? Where, where was that? Sure, usually the agency that you pick. So if you’re using the agencies, yeah, so like someone like M&R. Houses a massive data warehouse for their clients so they’ll be able to work with the smaller mid-size organizations to centralize the data into that warehouse. So MNR has the staff, uh, the great techies to be able to understand how to work with that data and so the, the smaller mid-size nonprofit doesn’t need to do that, but the agency becomes in charge of it. You gotta outsource it somewhere and agencies are becoming a great home for that information now. What if, what if it’s all in different forms. Formats because it’s coming from different places, it’s different formats. How does that, how does it all get standardized? Yeah, but how does that happen, Leah? Like your husband is turning to you, so besides, it’s your turn. Data warehousing’s more his area, um, but we bring it in, we standardize it through, we fracture is a data warehousing platform that we also run and we standardize all of our data through that, but the methodologies Chris actually has more information on than I do specifically. Well, you nailed it on the head with the challenge. Challenges is that cleaning and standardizing it, right? Like transforming it into common schema and that’s where the work tends to be. It tends to be in cleaning it up, standardizing it, getting into that warehouse format. And uh like Leah said, there’s uh tools like fracture and everything else that connect to lots of platforms already. Right now, frankly, you can also build it yourself. Just go to cloud code and say, build me a connector to Salesforce and it’ll just do it. Data warehouse, whether you’re small, mid-size or large, coordinate with or or relate to your CRM, right? So you’ll pull in some of the data from your CRM, but like we talked about before, not all the data is in your CRM, right? So oftentimes you pull the data from the CRM, D dupe against your direct mail platform, D-dupe against your email platform, so the warehouse becomes this clean repository of all your important information. Your CRM team can still use the CRM if they want. There’s a reason why CRMs are starting to go away because uh they no longer do as much as they used to. But then once that data is in that warehouse, uh, that’s where you start to interact with the data directly. And this is where it becomes cool. So step two is now that you’ve got the data all cleaned up from step one. You can connect your website directly back into that database. So this is something that, you know, every for-profit company that we know of does. They have a big database of information and the website can just say, go find me the last donations or let me update this person’s address information, right? That all happens in the warehouse through the website. And for some reason we’ve completely lost track of that, right? Like that, that it seems so obvious, but we’ve kind of like started to fork all this stuff out to all these other platforms that we forgot how easy this is. And uh so that’s kind of where we see a lot of things heading. Yeah, and we see a lot of nonprofits that are using multiple tools and sometimes not efficiently. Someone’s wasting money on some of these tools and partially that is due to the fact that they just don’t, they can’t control all of it. It’s too much. So in that sense, data warehousing is like having You think of like an Amazon warehouse keeping all your boxes in the one place and you can pull from that at any time. And we know that that data’s clean and as you said, like, you know, standardized so we can pull it into any format that you need for any platform. For instance, like not to plug us too much, but Engine 9 is a we’re a marketplace play where you can plug in any of your systems into your data warehouse and there’s no migration, there’s no risk because we know the data’s already clean. So there’s a lot of, uh, there’s a lot of opportunity that comes with that too. Wow, OK, it’s very, very interesting stuff I’ve never heard, which is, which is valuable, you know, I, I just, I just always assumed the CRM is the core. It’s a it’s a fallacy. I think they would have you believe that they’re, they’re monetarily incentivized to make you believe that they’re the hub of your data and they’re not. They just are selling you shit. Your data is your, your, your, your, your repository of your data is the hub. Well, and they charge you to access it, which I think is the craziest. It’s your own data that they charged like sometimes there’s a charge for special reporting. Exactly, and it doesn’t have to be that way, we can be far more efficient and cost effective by being a bit smarter about how we use these tools. OK, alright, and then, alright, so now bring this back to the member experience, uh, and where, I don’t know where, where should we go next? I mean what, what, what, what can we do with this now that for a robust member experience. We talk a lot about membership because membership we think is one of the things that we have sacrificed. The most, um, uh, through this process, uh, and bringing back, uh, membership and being able to do that on your website again now becomes a very almost trivial thing. So if you’re using a tool like Replet, you can create a member portal which suddenly you just ask Replet to say create me a member portal, and people can go to your member portal and interact with other members, give money, donate, give recurring gifts, do all the things you would want to do with, with that just using commonly. Use tools right now. These tools like Replet used to have to have, you know, engineers, 10 engineers and a $20,000 website project to do this stuff, but Replet or other vibe coding tools uncorks all of that. So now you can start building membership sites, much better membership sites. Also event sites. How crazy is it that we have to go to another event site to, you know, you know, like, uh, uh, Eventbrite or something like that. To attend an event for an organization, why doesn’t the organization have it on their website? When it’s not at all custom either, it doesn’t, I’m a big branding person and it’s just, it’s not, there’s no continuity with your branding then having to go to another website. So why not do that in-house when we can. Like Replit’s one of a great example. I’m a creative, I’m a web designer, but I’m not a coder. But now I can do anything I want because I can create the vision using these tools through just asking the right questions. That’s not to say everybody can just go out and do these things. You have to have some breadth of knowledge. As far as development goes, as far as what to ask it to do, because you have to ask it, say, to put in security measures and you have to ask it to do those things. So I think there has to be some knowledge, but it’s really bridging the gap for people to be able to go from the creative vision into the, the actual deployment of something that’s useful and very, very custom, which means we can build that out for anything. So we’ve built custom event sites, we’ve built custom membership portals just from purely like in minutes, not months. It’s kind of insane. And this is all related to vibe coding which Chris you mentioned. Now we have jargon jail nonprofit radio. Everyone may not know what vibe coding is, so please define your term. So vibe coding is more of a way to, it’s, well, for I don’t know if I’m, I’m answering this correctly because Chris is the engineer here, but. Uh, but it’s really the, it puts a layer on top of a development tool. So Replet, for instance, is a full development tool that you would use to do pure coding. So this puts an agent on top of that, an AI agent that you can then ask to execute things narrative, exactly, exactly. And you can actually like for instance, I build out custom dashboards on the back end of our website purely for insights. I wanted about our party tonight, for instance, so you know, I know how many attendees are coming. I know how we have a happy hour this evening which you should come and join us at Firebird Tavern, 8:30. Where is it? Firebird Tavern, 8:30, sorry, 5:30 to 8:30 tonight. 5:30 to 8:30, but what’s the location again? Firebird Tavern. Firebird Tavern. Sorry, get him to say it in Firebird. work on my American accent. 5:30 to 8:30. OK, digression. Yeah, but, but even that just being able to see because we want to know who’s coming, we want to know if people are returning, so even just being able to create that in 30 seconds, I have those insights and those reports are customed. So it really just allows you to have full access to all of your information and all those things that you wonder, you can just. Ask it and it will give you that information. It’s not perfect. You really do have to, you know, check your work and make sure that, you know, it is turning out what you want it to do, um, and you know, you have to do certain things like to have it, but you can do a list that you just ask it to do, like, we can give a framework around that, uh, but it’s a great opportunity to really bring things from, you know, imagination to reality. OK, and for the members, the member. People are just customize it, yeah, whatever, whatever you want whatever like whatever you want about events, talking about members managing their own changing their own credit cards for their monthly recurring donors, taking action, contacting Congress, advocacy, right, like signing petitions, like going to local meetups with friends nearby, right? Everything that we associate with membership of an organization. Now you could just organizing rallies, all kinds of rallies, the whole thing, marches, everything, peer to peer fundraising, all of these are tools that previously were stand-alone tools you would pay for. You’d give them some data, then you’d sit in the database on their platforms for a while, but now completely, completely washes away and it’s wild to just think about all these things we’ve been talking about for the last 20 years about technology and it’s like 95% of it is gone and when. will be gone. So it’s kind of a fun time right now to look at this. I mean, one of our taglines is imagination, but now with help, because essentially that’s really where we’re at now. And if you want to build it. Remember when people used to say, you know, there’s an app for that, just build it. Like there’s all this opportunity out there and I think there’s a lot of fear around it, but I think we just have to build those guardrails to eliminate that fear and give access because we have so much access to this wonderful tech now and everyone has access to it. You don’t have to be an NG. But I think part of it is an education piece and that’s kind of what we’ve been doing the last few years is make people more comfortable, see that it’s not that scary. It’s actually, you should, you should be embracing this for your organization. Why wouldn’t you? Imagine going to a gala and knowing everyone on your table because you’ve actually got information about them without it being stuck in a database somewhere on a spreadsheet. Like you could really, really drill down to organizing a gala based on people’s interests on a table rather than their giving. For instance, like there’s, there’s things that we can do that make people feel special and make people feel they’re a part of something that we’re not doing right now. We’re treating people like they’re another number and we’re in a world where we need to feel connected. Yeah, OK, I see, so this is like data democratization, kind of, yeah. OK, let’s talk about, let’s talk about the future of Salesforce and um Razor’s Edge and you know, OK, we said SASS is dying or SASS has no future in SASS, but so. Uh, let, let, I, I just want to flesh that out more. Like, like, so many, so many of our listeners are on Salesforce or Black Blackboard or, um, virtuous. So let’s, let’s say you’re a mid to large size nonprofit. You have a 500. Make it small to mid make it small to mid-size for our listeners. So you have a 10 seat Salesforce instance, right? So you have 10 folks on your staff who are logging into Salesforce and, you know, looking up donor information, etc. right? Salesforce is getting paid for each of those seats. But what if rather than logging into Salesforce and, uh, you know, getting the information from the reporting in Salesforce, you just had. The AI do that, and the AI can use just one seat for there. So suddenly, you would ask an AI, hey, pull me these numbers from Salesforce. The AI would use one seat to go in, grab that data, pull it back to you, and deliver you the same reports. Even better, you can interact with it, you can do all the things you ever would, way better than in the Salesforce UI. Great, that’s amazing. The problem is for Salesforce is you no longer need 10 seats. You now need. One seat, which means that you are paying Salesforce 1/10 of what you were before. So this is their revenue on seat-based plans. So this is an existential crisis for anything with a seat-based plan and why you see their stock prices absolutely cratering right now. So anything with a seat-based plan, the hubspots, the sales forces, those folks, like their revenue is just gonna drop like a stone. Counter also in a very similar vein, valuations are also dropping like a stone. It used to be that Sas companies were valued at 10x their revenue. So, if you were a $10 million Sas company, you were valued around $100 million right? Because of AI, those valuations are now 1 to 2X. Suddenly these companies that were raising money at $100 200 dollars, $300 million dollar valuations are now worth 10 $20.30 million dollars. So this creates a huge crisis because they can’t raise any more money, which means they have to fire people. They have to make profit or fire people or go away. So whether you’re a for-profit company or a privately traded valued company, everything in the SAS world is just completely cratering for those reasons. OK, and it’s, it’s, it’s really, it’s around. Uh, not only the, the number of seats, but it’s also the, the access to the data. We don’t, we don’t need Salesforce to, to give us our, give us reports or give us our data back. You’re, you’re all saying put it in a warehouse that you own, you own the data, so now you don’t even have to pay for one seat of access. Correct. That’s right. Yeah, just cancel your contract, right? So and you want to build it, like you don’t, you’re not restricted by the, the platform anymore. You don’t need eventbrite as you mentioned. And you also don’t need to know, like, I don’t know if anyone. One’s tried to query things on Razor’s Edge, but you need like almost a degree to know how to do it. It’s ridiculous. And I’m a techie, and I’m like, it’s just, but, but it’s almost like they kind of trap you in like these 10-year contracts. I’m like, I feel really bad for anyone who signed a long contract in the last few years because I don’t know what’s gonna happen to, to those because yeah, it’s kind of an insane kind of lock-in that they get you into and it’s just not necessary anymore. So it’s gonna be very interesting to see what happens over the next few years to see how these organizations evolve or don’t. Uh, because they’re going to have to find a new play to stay in business, like, essentially, uh, and the more people get on board with this, which they are getting on board every day, um, the more impact it’s gonna have to those organizations. But the more that these our organizations like the nonprofits can do by not having that sort of jail sentence of dealing with a restrictive platform. Interesting. All right, so we’ve gone way beyond just. No, it’s all I pulled you. I pulled you in a different direction, but way beyond, yeah, it is related to the member, the member experience, yeah, it is, and this is, I think so in the session we gave there were some folks yesterday, uh, who were like, wait, wait, wait, but we wanna hear more about technology membership platforms and we’re trying to say like. You don’t need them. You don’t need them anymore. And so like, so the question is like, yeah, but how do I do membership? I was like, just do membership. Just do it. Just, just go build a site and if, if you want the feature, just literally ask AI for the feature, just ask it. It’s pretty good too. Replit builds really pretty things like and there’s some other, other ones. There’s lovable. There’s a few other vibes. There’s a few on there. So Leah, you mentioned relit L E R R E P L I T. OK, replit a couple of times. Mother love what you. Uh lovable I think is one of the other ones. Yeah, I don’t know the actual domain name of that guy, but there’s a few different tools out there that are really, really good at this, uh, so it’s not just like one tool, it’s a number of tools that use AI first to build stuff and I think that’s where people are, are caught in this mindset of like, no, no, no, we need to pay a tech company to solve this problem for us and breaking that mindset is. Extraordinarily difficult and so I think that’s one of the things that even in the session we’re trying to explain to people like you didn’t talk about membership. It’s like we talked all about membership like it’s think, think more broadly, you know, and I think traditionally nonprofits, some in certain sectors are the latest, like the last ones to adopt some of these things, but I’m, I’m hoping that that can change with some information and education that they don’t need to be the last ones. You can take that risk. You just have to convince your board, but you know. There’s, there’s enough out there now, I think that there’s a compelling case. And that that comes after you have centralized your own data after you own your data, your own data warehouse, whether you use a a vendor or you build your own, right, first you have to consolidate your data from all like Luminate and free your data free your data. For your data into your own and then you can access it. That’s right. Build, you can build what you need to access it for the for the purposes that you want. And then it becomes volunteering, petitions, anything you want tables at the gala. Yeah, you don’t have to run that you’re trying to organize like all of you no longer have to fill out the form to change your address. That’s right, that’s right. You just go in and log into one place and fix it yourself. So it just. Changes everything to be far more people centric where it’s not anymore. It’s very tech centric. It doesn’t have to be that anymore and as nonprofits we should be focused on people centric activities. This is damn, I mean this is data you’re you’re you’re you’re talking about data democratization and it’s our data, we own it, so we’re gonna put it where we want it and then we’ll access it in the ways that that are best for our members. And one of the reasons we like Repli is because they’re about code democratization democratization as well. So they’re one of the open source organizations that you can download your code directly. So they don’t own it either. They can host it or you can build it and extract your code from there. So it really is a builder’s dream at the moment, to be honest. We’re creative, all of us. We have an opportunity to build exactly what we want it to look like and how we want to interact with a specific audience that we’re trying to get on board or trying to continue a relationship with. Damn. My job Alright, is, uh, Engine 9, is that a public company? No, probably not. OK, alright, I was gonna say Engine 9, Engine 9. Alright, that’s why we can do what we want because we’re not public, right by the futures, uh, OK, that’s great. That’s a great place to stop. Thank you. Alright, Happy, happy 9th anniversary, 9th and 10th 9th anniversary of meeting in 2017. Thank you so much. That’s Leah Lundberg. Leah is vice president of marketing and operations at Engine Nine, and her husband Chris. Chris is the CEO and the founder of Engine 9. This is their 9th NTC anniversary. It’s a real pleasure. Uh, very eye opening. Uh, it’s really excellent. Thank you. Awesome. Thank you for having us. Thank you, Tony. Thank you. We really appreciate the time. Oh, absolutely, uh, my pleasure, and I learned, I learned, I learned a lot. Drinks. Oh yeah, oh no, wait, you’re a performer. What, what kind of performer you? I’m a burlesque performer. Are you really? Yeah, you don’t have, oh, you don’t look like a, uh, you don’t. What does a burlesque performer look like, Tony. Beefier, I think you’re, you’re petite, you’re like a size 2. Alright, you’re where, where, where you, where do you two live? DC we’re in, well, we’re, we’re in Northern Virginia, but we do all our business mainly out of DC. OK, yeah. And are you in burlesque in DC? Yes. Is there a club you want to shout out? Uh, Beer Bar and Tavern. We have a show at the 22nd and 29th of March. It’s a fairy tale, but musical burlesque. We sing and dance. Not you and Chris, just me, no, OK, Chris writes some of the songs for our trip actually, so I don’t know if this will air by the 22nd or 29th of March. We have other events at that same club? Yeah, you can follow us at the Sirens of Sin on Instagram. Wait, you have to say it slower at the Sirens of Sin at Instagram. The signs of. Sirens, the sirens of sin on Instagram. OK, that’s the, that’s the, that’s the burlesque. That’s the burlesque. I’m known as Lady Rocket is my Ernest, Ernest Lady Rocket. Lady Rocket’s my, my burlesque name. OK, Lady Rocket, yeah, so you can follow me on that. That’s Lady Rocket is the vice president of marketing. And uh Lady Rocket’s husband is uh is the CEO and founder of Engine 9 Mr. Rocket, I believe is Rocket. I won’t go like Mr. Pocket Rocket. No, no. All right. They’re the Lundbergs, L U N D B E R G S for Lundbergs for for the plural. And thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit technology conference. All right, Chris, Leo, thanks so much. Thank. Next week, 5 project management tools for non-project managers. And make confident tech decisions. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. We are sponsored by the Bridge Conference. Tony will be with more than 2400 nonprofit professionals at Bridge, July 29 to 31 in National Harbor, Maryland. Info and registration at bridgecf.org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for June 15, 2026: Your Successful Giving Day & Biases In Prospect Identification

 

Jackelyne Briseño: Your Successful Giving Day

Our coverage of the 2026 Nonprofit Technology Conference continues as Jackelyne Briseño helps you leverage giving day opportunities through segmentation; gamefying strategies; multi-channel methods; collaborating internally; using social influencers; preparing your CRM database; and, more. Jackelyne is with American Near East Refugee Aid.

 

Sarah Marcotte & Katherine Scott: Biases In Prospect Identification

Let’s name how and where selection bias, confirmation bias and availability bias creep into your prospect identification processes, and identify methods for stepping away from bias so it’s mitigated. Sarah Marcotte is at Sick Kids Foundation and Katherine Scott is with Princess Margaret Cancer Foundation.

 

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Welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d suffer with dextrogastria if I had to stomach the idea that you missed this week’s show. Here’s our associate producer Kate, to give you the highlights. Hey, Tony, I’ll be happy to. Your successful Giving Day. Our coverage of the 2026 nonprofit Technology conference continues as Jacqueline Briseno helps you leverage giving day opportunities through segmentation, gamifying strategies, multi-channel methods, collaborating internally, using social influencers, preparing your CRM database, and more. Jacqueline is with American Near East Refugee Aid. Then Biases in prospect identification. Let’s name how and where selection bias, confirmation bias, and availability bias creep into your prospect identification processes, and identify methods for stepping away from bias, so it’s mitigated. Sarah Marcotte is at Sick Kids Foundation, and Katherine Scott is with Princess Margaret Cancer Foundation. On Tony’s take 2. Tales from the gym. Oysters orgasm. Here is your successful Giving Day. Welcome to Tony Martignetti Nonprofit Radio continuing coverage of 26 NTC, the 2026 nonprofit Technology Conference. My guest now is Jacqueline Briseno, director of digital fundraising at American Near East Refugee Aid, ANEA. Jacqueline, welcome to Nonprofit Radio. Hi Tony, thanks so much. I’m so glad to be here. Oh, it’s a pleasure. Oh, you’re smiling and you’re all bubbly. Thank you. Thank you so much, Jackie. Um, your session topic is a complete guide to planning and executing a successful Giving Day. If you would just give me the 30,000 ft view to, to get us started. Sure, yeah, I think Giving Days are becoming increasingly important for nonprofits. They have been for a very long time. I’m sure your listeners are very aware of Giving Tuesday, which is the one that a lot of people know. Um, recent stats came out for our most recent Giving Tuesday in December, and over, I wanna say 38 million Americans gave on that day, and over $4 billion was donated on that day. So I think Giving Day as a concept is really relevant for nonprofits and the session really talked about, OK, so whether you’re doing Giving Tuesday or your own Giving Day another day of the year. Is totally possible. Here’s kind of what they are, what they look like, why they matter, and here are some six main strategies on, you know, creating a successful one and making sure that you’re checking all the boxes and seeing some really good results on that day. OK, cool. That’s a great overview. Thank you. Um, so you, uh, let’s talk about knowing whether you want to create your own Giving Day. Maybe in addition to Giving Tuesday, Giving Tuesday is the Tuesday after Thanksgiving, but if you want to do something in June or May or April or something, you know, how do you know if, if you might be ripe for your own creating your own before we get into how to? Sure, yeah, I think some things to think about are maybe the day you were founded as a nonprofit or uh you can look at observance days are another really good one if you want to kind of anchor the day on a specific time of the year outside of Giving Tuesday. But quite frankly you could pick a random day and then just build branding and stories and build a campaign around it so I don’t think it matters so much but if anybody’s thinking well we wanna do one we’re really thinking about timing, what makes sense for us, but you have no idea where to start, I would look at observance days, look at your organization’s history and founding days, days that might make sense for you but the other question I think more importantly to ask is when does it make sense on the calendar for a nonprofit, right? If you’re looking at, well, you know, we don’t really have much going on in. Q2 Giving Day would be great in Q2 because no one’s gonna be extra stressed out. OK, OK, um, so you have 6 strategies. Can we, can we, can we, can you tick off the 6 and then, and then we’ll go into some detail for sure. Alright, so give us the overview of the 6. Alright, so I think first you want to segment your audience. That is a really big one. I also talked a lot about gamifying strategies which are really fun to do, especially in a digital space. We talked about prepping your CRM. And making sure that you’ve kind of got all the back end ready to go clean and organized. We talked about working with major gift officers and your communications team and specifically also working with influencers. And that was, was that 6? I wasn’t counting. That’s 5. Let’s see here what else did we, we’ll we’ll get to we’ll do that, yeah I know it’ll come to me. Alright, alright, so, so, um, segmenting your audience, your audience and uh donor segmentation. Oh, I think, um, leveraging it for the collaborating with, 00. I think the influencers coms and marketing, yeah, I’m going by your session description. OK, collaborating with coms and marketing was one and then collaborating with major gift officers another. OK, so you did do sex. Yeah, I was like I thought I counted, but I wasn’t sure. OK, great. OK, so, uh, segmenting your audience, but yeah, so I think it’s, it’s definitely something you want to do. Um, one of the things that I talked about yesterday was it’s not. Creating 6 different versions of an email, like 6 different unique emails, it’s really looking at, in this case I’m, I’m gonna use email as an example because I think that’s where most people do it, but it’s really looking at a whole email and figuring out where those small little tweaks that you can make to segment your audience and why we do segmenting is because we know that there’s an increased ROI and conversion rates when people feel like the message is really targeted to them. And so again you wanna do it but do it in a way that makes sense. Some of the things that I talked about um yesterday too was looking specifically at like a CTA and so um you can segment donors by donor behavior, communication preferences, even geographical locations or causes that they’ve maybe given. Let’s say you work for an organization that um works across multiple countries you could segment by countries and interest, right? Uh, for er specifically, we segment by, uh, donor behavior and so our segments are usually monthly donors. We’re looking at active donors. We’re looking at lapsed. We’re looking at previous Giving Day campaign donors. They’ll get their own version that’s like, hey, you gave last year, you know, that Giving Day is rolling around again. Can we count on your support? Um, and again, just kind of going back to those CTAs, it could look very different for two people, but it doesn’t mean that you’re adding on more than maybe 5 minutes to your time. So a good example of that would be um maybe your monthly CTA is you know thank you so much for your monthly support your additional one time gift today for Giving Day is going to be matched here’s the kind of impact that you can have can we count on you? And so you’re acknowledging that they’re a monthly supporter they feel seen they feel appreciated, and they’re given an opportunity to do more because you have that. Match, um, let’s say if you’re talking to maybe a lapsed donor they usually need a little bit more convincing in my experience and so, um, we’ll usually lean a little bit more towards, you know, every single dollar makes a difference. You’ve been part of our community we’re so grateful you’re here. Please can we count on you today? And there’s a little bit more urgency, a little bit more fluff for lack of a better word. Um, but yeah, again, small little tweaks that you can do here and there to really make sure that message hits the way you want it to. When do you like to start the promotion for your Giving Day? Yeah, we usually start with a save the date about 2 weeks before and then, yeah, it’s pretty close, quick turnaround. Yeah, and so I think Giving Days really kind of live in a digital space for the most part, yeah, and so. We don’t wanna kind of go too far before the Giving Day because people will forget. I mean, our attention span is not great, right? So you kind of wanna start building momentum. Usually for us it’s about 2 weeks before, um, we also do a direct mail piece that kind of coincides with our Giving Day and so people will get the save the date and then a couple later, a couple days later in the mailbox they’ll receive a letter for our Giving Giving Tuesday campaign and then the week after we’re probably sending two more segmented emails to a smaller group to kind of get that momentum going. And then we’ll do a pretty heavy messaging the day before Giving Tuesday, day of. We’re sending at least 3 different emails, 2 text messages, web pops, web pop-ups, social media asks, and then of course we’ll follow that with a thank you, uh, the next day with an ask for anyone who didn’t give. So it’ll include like a soft ask for non-donors. OK, um, do you encourage gifts before the actual G Day? Or you do? Yep, yep, absolutely. We’ll have matches. Shout out to our major gift team to secure those matches. So those will come in first. Um, we’re probably raising a good amount of money that day and so you wanna have some of those funds come in, especially if you’re gonna do a progress bar. No one wants a progress bar starting at zero, right? You want at least maybe 12 to 15% in of that goal. So yeah, definitely encouraging gifts before and usually that’s done through the segmentation, so. Um, I would recommend thinking about messaging if you’re going to wanna get that progress bar started. I would send out an email to your monthly donors to maybe donors that gave the the campaign before or the year prior and say, hey, you get first access to our match. Like, here’s an opportunity to make sure your gift is doubled now and start getting those numbers in. And then how do you message it around a giving day? I mean, so you’re. So if you’re starting 2 weeks early, you’re accepting gifts for 2 weeks, but you’re calling it a giving day. Sure. So I mean, my work is planned giving fundraising, so this is foreign to me. Alright, so how do you message for 2 weeks around a single day, but you’re accepting gifts during the 2 weeks? Yep, so for example, I’ll use the save the date as an example, right? So we’ll have the save the day, which is, it’s really that. So there’s a soft ass. In there like allowing people to give, but that’s not the main reason for the email. The main reason for the emails keep a lookout the date’s coming up. Here’s some things you can do to prepare, so we’re giving them an option to add it to their calendar and that goes straight to any kind of calendar that they use. We’ll format that calendar invite to include a link to our giving form so when they see a day of they know where to click, they know where to go. We’ll also give them a chance to look at our tool kit if they want to start sharing for their followers on social or to their friends and family. And then we’ll also give them the chance to start their own fundraiser and kind of have those tools for peer to peer if they want to start, you know, spreading the word sooner than later, and then give them other best practices like, hey, Annera’s gonna be sharing. Make sure you tag us at era.org and it’s really more like let’s prep for it. Here’s some resources, but also if you wanna give, here’s that link, and that’s kind of a, it’s a softer ask, yeah, yeah, so maybe it’s like an 80. 20. Sure, yeah, it’s a little bit of a softer, but, but 20% ass if you want to do now, OK. And then you have matches as well. You can take advantage of the match and then I’m assuming there’s a match for the giving day itself. Yes, so we’ll do a general match and then we’ll have a power matches day of that we’ll usually go live around noon and say, OK, now it’s a 3 to 1. So every dollar you give becomes $3. Here’s what that impact looks like. We’ll do price points and multiply. Those price points as well. So if you’re saying $5 does this, now you’re saying $5 turns into $15 which does this, right? And so people have a really clear idea of what that impact looks like for those matches and how they’re able to, you know, make a difference, even if it’s just $5. Everything adds up. Yeah, OK, OK, good. Thank you. All right, so I made you digress a little bit from, uh, segmentation. We’re talking about segment. Anything more you want to add about the, the, the importance of segmenting. I think um again just it’s very important to do um maybe also with your thank you email so obviously every campaign you wanna send out a thank you after if anybody was a first time donor you want a segment for that give them a special message if they became a monthly donor through your giving day you wanna look at those numbers too and make sure they’re feeling seen and appreciated and heard, uh, but rule of the game is you want a segment even if it’s basic, even if it’s just by donor behavior. Um, you definitely will look at it and make it in a way that makes sense, right? If you’re a one-stop shop, maybe you don’t want to do three different versions. Maybe it’s a small tweak here and there, but for sure do it because I think the the ROI is there and it definitely shows that that effort is worth it. Yeah, OK, I think it’s worth repeating, but I think, yeah, we’ve talked, we’ve been talking about personalization and segmentation for lots of years. Uh, I think gamifying. What kind of games do we have here? So, uh, your face lit up. I, I love gamifying strategies. I, I find them so fun. So I’ve been talking about a progress bar that is a really good example of a gamifying strategy, and what they are is just kind of again going back to that attention span. I mean we have an attention span. That is less than a goldfish. Like we wanna get that attention and make people give in that moment versus, oh, I’ll come back later. So what they do is they create a sense of urgency, they create a sense of community, and there are multiple different gamifying strategies that you can incorporate. Some of my favorites are a progress bar. Um, I was talking about a progress bar for matches that’s really good too, but another really great way to think about it is by impact. And so let’s say you are delivering meals you could do a progress bar for the number of meals you wanna deliver on that day based off of funding. And so it’s a really great way to motivate people like, OK, we wanna serve a million meals before the campaign ends. We’re at 500,000. Let’s keep this momentum going and it keeps people involved and feel like their sense of something they’re part of something. Um, another gamifying strategy I really like and love to see when orgs do it are challenges, and this is really helpful when you have those major donors come in and say, OK, I’ll, I’ll give 10,000, I’ll give 20,000, and you can find really fun ways to incorporate that, and, um, usually it’s like if this happens then we’ll get X, right? So if Y happens we’ll get X, and what that could be is, um, maybe you send out an email and you’re saying. OK, if we get another 100 donors in the next 100 minutes or something, then we’re gonna unlock another $100,000 in funding. And so they’re little challenges that you can do there. Um, I think they’re really fun to do, but you definitely do need kind of that that external funding there to kind of say like here’s the motivating pieces we’re gonna be able to do so much more if we get X amount of donors, X amount of revenue. You need that donor support that’s all lined up in advance, obviously. OK. All right, all right, games you’re keeping again like time critical urgency of urgency, let’s get going next, next 24 hours we’ve got this. OK, yep, anything else games, uh, yeah, so I also talked about price points briefly. I think those are a really great way to show impact, um, and those are, I mean, you talk to whoever you need to talk to your organization to figure out the cost of doing whatever it is that you do, right? In our case for an era we deliver meals, we provide youth with access to education and. Resources and so we also do a lot of health related programming so we’ll do price points that kind of are revolving around everything because for us giving Tuesday is an unrestricted campaign and so it kind of has to cover all the work that we do um and then the other thing I would say on gamifying strategies is you definitely want to layer them and so if you’re going to do. I, I would think about it like try to do more than one. So for example you’re doing a web pop up. OK, let’s get a timer in there that’s another really good one that I love is a timer for either a match at the end of a campaign. Let’s do a power match if you can and let’s get price points in there and so you’re doing more than one thing and they’re all going to help you amplify that message. A little caveat on gamifying strategies as much as I love them and as fun as they are to do, that’s not what’s gonna motivate someone to give, right? They’re meant to amplify your work and your message. They’re not meant to. To motivate donors, you know, it’s not gonna be the thing that somebody sees like a beautiful progress bar and they’re gonna think, oh yeah, that’s like I love the colors. Let me give like it’s not that, right? But it’s a really great way to kind of amplify that message of your work, sure, yeah, but you’re again, you’re creating the urgency, you’re having fun with it. Yeah, yeah, you have fun with it, create a sense of community. Yeah. Why wouldn’t I give $25 or $50 and if especially if my $50 becomes $150. Yeah, exactly. That’s the kind of psychology behind them. Yeah, yeah, alright, um. Organization or organizing your data? Yeah, so I think it’s, it’s really important to think about your CRM and how your CRM can work for you and doing a lot of prep work before. So I think about this in three different phases. The first is you want to make sure you have clean, reliable data. And this is specifically important if you are working out of a CRM and you have multiple outside sources of getting donor info. So like let’s say maybe you’re using like GoFundMe Pro for your donation forms and you’re using something else for events and you have a lot of things kind of funneling into your CRM, it’s a really good idea to clean that data before you run a campaign like this, specifically when we’re thinking about segmenting, right? Like you don’t want to send a first time donor email to a donor who’s been giving for 10 years. It’s like it’s really important that you’re cleaning up that data, making sure that you feel confident about it. And the second is prepping. This will look very different depending on the CRM that you use, but you obviously want to create the campaign in the CRM and then get those unique identifiers. So are they source codes, general ledger funds, revenue streams, you know, what else do you need to do internally to kind of make sure all of that is set up? And then the final piece of that is your reporting and analytics. I would recommend you look at reporting dashboards within your CRM and kind of find ways to visualize the day to day of set all those up before you even go live and then day of all you’re doing is hitting refresh and you can communicate that to your boss, to leadership, stakeholders, to your team, whoever else is involved that kind of wants those quick. Day to day, minute to minute updates and it just makes life a little bit easier and less stressful to your donors too and to your donors, yeah, if you’re doing bars and for SMS with them, yeah, here we are, our number 17 or you know, yeah, yeah, absolutely. OK, yeah, I see the value of the, the how important it is to have accurate data, cleaned up data, um, otherwise you’re gonna, you’re gonna make mistakes, you’re gonna you’re gonna missend to people. Yeah, OK. It’s not a good, not a good look. Yeah, yeah, and then you’re doing a lot of apologizing that kind of puts a damper on your giving day. Alright, alright, maybe we could lump together, well, no, uh, you’re you’re the one who developed the strategies. Who am I to say 4 and 5 go together. So collaborating with your communications and marketing team. Yeah, I mean we can lump them because it’s influencers and comms and yeah. I think we definitely lump so um with major gift offers I’ve talked about a little bit but I think they’re very helpful um if you’re thinking about matches which I would absolutely at least do one match for your giving Day because again it’s a really good motivator to get that momentum going to get people excited if you’ve never worked with your major gift officers before maybe they’re kind of a separate team entirely. I’m looking at an era that we’re all one team and they know I need matches for every campaign so we’re good there but if you’ve never done this before, I would recommend you talk to your major gift officers at least 6 months in advance because these types of gifts, they take time and they have their own, uh, you know, processes, their own pool, their own streams of different donors that they ask and for what and when and so you definitely need to give them some time to plan that out and look at their own portfolios. Um, and then of course you know, collaborate with them and talking about funding. How much are you asking for? You’re asking for 1020, 100k? You know what, what is that match amount? Um, and just kind of collaborate with them there. I will say though, one very important piece that kind of comes after the campaign is if you’re able to communicate back to that major gift officer how that match had an impact during your Giving Day, I think that that goes a long way. For their major donor, if you can turn around and say, hey, this power match that we published at 120 actually generated 400 donations and from, you know, X amount of different countries, all these people gave and they gave so much and kind of make them feel good about it, like send a little blurb to that gift officer so they can report back and make that donor feel really good about being part of Giving Day and motivating other people to, to join the cause. I think is a really nice stewardship opportunity. And um working with your communications team I think it’s gonna look different for every nonprofit just on capacity and structure but off the top of my head you wanna make sure that you’re working with them for your website and making sure that Giving Tuesday is all over your website you wanna think about website pop-ups, home page hero takeovers, publishing blog posts and stories. I also think it’s really important to, as we think about capacity is repurposing some of your content. And so if you’re already gonna do a save the date, you know, you could totally turn that into a blog post and they’re publishing on the website and nobody had to do anything but maybe a couple small tweaks, but now you’re increasing the visibility right versus just your email subscribers. Now everyone on the website knows, oh, this thing’s coming up and it’s, it’s on there, um, and of course I’ll talk about it in a sec, but obviously working with influencers I think is kind of the day and age that we live in right now and. Um, would be really something to, to think about if you can for, for the campaign. Yeah, we can talk about that. OK, great, yeah, so, um, huge shout out to Michelle Rodriguez. She is our social media manager and I’m like so in love with the work that she does. She’s, she’s phenomenal. We’ve done a lot of good work with influencers. Um, some things to think about when working with influencers is that you obviously want to find someone that aligns with your values. That doesn’t mean though that they need to align with every single project that you work on, every single component of your nonprofit, knowing that some nonprofits are really big and do a lot of big things across the world. A quick example for us is obviously we, we do a lot of meal distributions and so we’ll work with influencers who, um, will post recipes and are specifically focused on food related content and so it doesn’t mean that that’s all they do or that’s all we do but that’s where that um that that’s where that connection is and so when you can find that alignment I think is really important. The other thing to note too is you wanna make sure that they have the resources they need to post that collaboration or that content appropriately. So if you’ve got talking points, if you’ve got stats, if you’ve got other things that you feel like they need to share, or if you even wanna send them branding materials like maybe you wanna send them your logo if they wanna post their logo somewhere, um, and kind of make sure they have those talking points and and be a resource for them. Do you offer, do you offer all that up or do you wait for them because you don’t want, you don’t want them to think that you’re trying to. Influence what they’re gonna post that you offer it or wait for them to ask. We always offer, you know, at the end of the day they’re content creators so they know what they’re doing, but we’ll always offer like we can totally write a script for you if you would want that and we’ll work that out as a team. Um, usually they’ll say that they want talking points, and I think at the very minimum you want to provide talking points and just kind of offer up here are the three main things. Here’s what we’re doing for the project. Here’s what we’re raising funds for I think is the most like basic level stuff, um, and then, you know, some influencers are like, yeah, give me a script, and then they’ll use that as a guide and then others kind of say no I just need talking points and I’m good and you know kind of just depends on that relationship, but, um, you at the end of the day you wanna make sure you’re asking and being a resource because you know they’re posting content on your behalf you’re collaborating with them. And you want to make sure that there’s alignment with your brand and your mission but also giving them the flexibility to, you know, make it relevant for their audience too. Is there a way to, to influence what the influencers say? Like, if you want them to highlight specific. You know, uh, programs or something. I mean, you can include those in your talking points, but that’s really about as far as you can go, right? Or can you say it would, it would be great if you could talk about our program in Gaza? Yeah, absolutely, 100%. Yeah, 100%. I would approach influencers the way you would approach major donors. Like think about it in that, in that way of, of relationship building. You’re stewarding, you’re cultivating. It’s a partnership, you know, you’re kind of working on this together you’re hearing and you’re receiving feedback you’re also kind of guiding the conversation and guiding here’s what we really need to raise funds for here’s really the messaging of the project it’s all a conversation and it’s not kind of a a one way street. I think it’s you’re working on it together and thinking about them, you know, almost as an extension of your team during this campaign is as somebody that you can rely on to share the word and and be a resource and a guide. OK, so, uh, segmenting, gamifying, organizing your data, working with your major gift officers, your communications team, working with influencers. That’s the 6. OK, makes it sound easier than, uh, well, it makes it sounds easy. Sounds easy, um. All right. So, The, the, the, the value of these, you know, you’re, you’re trying to bring folks together, create that urgency. How? Going beyond Giving Tuesday, I guess, maybe, maybe we already talked about this, but I, I, it feels like it’s important because there are, there are agencies that don’t, don’t like Giving Tuesday. Uh, I’m, I’m not sure, I’m not sure why, but. You’re, you’re empowered to create your own Giving Day. You don’t have to participate in Giving Tuesday. Yeah, yeah, absolutely. All right, all right. I just want to make that explicit. You don’t have to participate if you’re, if you don’t, if you or your CEO don’t like Giving Tuesday, that doesn’t mean you’re locked out of Giving Day. Create your own Founder’s Day ideal like you suggested. 100%, yeah, I, um, and a quick note on that too is I think, you know, the benefit of Giving Tuesdays, there’s already a lot of branding in. Awareness, it’s a season of giving, right? Um, for us we use it as kind of a kick off to our calendar year campaign and so for, for an era it just it, it works but there’s also a lot of competition on that day, you know, a lot of nonprofits are sending out appeals, sending out emails, and so if you’re maybe a smaller organization or you’ve never done a giving day before, it, it, it would make sense, I think, to have that conversation of, OK, do we want to do something in the spring instead, you know, and we’re not competing against, you know, thousands and. Thousands if not hundreds of thousands of different nonprofits asking donors to give on this day and you kind of want a little bit more of a spotlight for sure, yeah, you don’t have, you’re not tied to Giving Tuesday, but I think if you’re, if you have the capacity for it and you can jump on that bandwagon, there’s a lot of benefits because people are in that mood. It’s right after Thanksgiving, you know, and everyone’s kind of like, OK, it’s time to give back. You can kind of, you know, lean into that emotion a little bit. They also provide a lot of resources, yeah, OK. Um, so what do you just have one other Giving Day besides Giving Tuesday at an era, you, it’s only one day. Oh, OK. How come, how come you haven’t branched out to another day? It just seemed to have worked. I inherited the campaign as it was, and every year I know strategies. Why don’t you do something in Q2? We could, I think, uh, we usually have one major campaign every quarter. So again, going back to the annual calendar, like it just seems to work for us, but, um, I mean they’re, they’re easy to do. They’re not as complicated, I think, as, as some people make it out to be, and hopefully I didn’t make it sound complicated right now, but um, you know, they’re totally easy. Easy to do and I think um definitely makes sense, but it’s it’s a case by case you kind of need to see like does it make sense for us? What day do we want to look at but for an era they they kind of work as that kickoff and um we’ll actually get a lot of new monthly donors from Giving Tuesday too so it’s a really great way to kind of kick us off for calendar year end and meet those really big targets that everyone’s kind of racing to on the 31st. OK, all right, so you’re not a hypocrite. here you are advocating Giving Day. And then you only participate in Giving Tuesday. No, you’re not, you’re not, you’re not. You’ve thought through it. OK. That’s Jackie, Jacqueline, Jacqueline Briseno, director of digital fundraising at American Near East Refugee Aid, Aera. Thanks very much, Jackie. Thanks for sharing, Tony. This was great. I’m glad, I’m glad you had fun. Thank you. And thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. It’s time for Tony’s take 2. Thank you, Kate. It’s another tale from the gym. There was someone in this week, uh, visiting. He’s only here for 2 weeks. And this guy was orgasmic about oysters. He just could not say enough about how much he loves oysters. Uh, again, uh, as usual, not saying it to me, but I’m overhearing it. Uh, this was, this was a conversation that, uh, started while I was on the elliptical, and then it continued to, uh, when I went over to do my, uh, free weights over on the bench. This guy, uh, so he’s from Gloucester, Massachusetts. Born and raised in Gloucester, Massachusetts, uh, but visiting down here in, uh, Emerald Isle, North Carolina. Uh, so he grew up on New England oysters, of course, right? Uh, and Gloucester is a big, uh, fishing community also. Uh, and also I learned, uh, Gloucester is suffering, uh, it, it has been for, for many years because of, um, Uh, just reductions in, in costs of, of fish that, that people can sell it for and, and overhead rising, and then also, uh, now gas prices for boats, for commercial fishermen. So, Gloucester is, uh, Gloucester has been, uh, challenged for years and even more so, uh, right now, very very recently. So, but that’s an aside. The, the oysters, it’s all about the oysters. So there are a lot, many ways to cook oysters, uh, we learned. Raw, of course, which is, uh, his favorite. I did not catch his name. He did not, uh, I, I think at the very end, he said his name to the, to the guy who he’d been talking to for like 20 minutes, but I didn’t catch their names, so. Uh, but raw, raw is his favorite oyster, of course. Uh, you gotta shuck it and, uh, you know, you gotta be careful shucking it, etc. The shucking, it’s a very big deal about the, the shucking. You gotta have a sharp, uh, a sharp, I don’t know if they call them knives. I don’t remember what you call it, sharp, let’s just say a sharp shuck. You gotta have a sharp shucker, shuck, shuck, shucker or whatever. Uh, but then also steamed. He likes them steamed, does it on the grill. You can steam them directly on the grill, um, fried oysters, breaded and fried, of course, uh, and also grilled directly on, so you take the, uh, meat out of the oyster, you somehow you make sure it doesn’t fall down the slats of your grill, but he grills them too. Uh, so he steams them on the grill, that’s what you do that, of course, in the shell, naturally, it goes without saying. That’s steaming them in the shell and. There’s, uh, somehow you steam them. I, I, there’s gotta be water involved somewhere. Uh, he didn’t go into that. And then then also grilling is just, you’re laying the oyster out of the shell right on the grill, and how it doesn’t fall through, I don’t know. So your Massachusetts oysters now, of course, your New England oysters, colder waters up there, of course. So, uh, your Massachusetts oysters, you’re gonna get a, you’re gonna get a more briny taste. Of those, uh, New England oysters, versus your North Carolina oysters, uh, grown, raised, of course, in, uh, warmer waters, uh, naturally. It goes without saying, you’re gonna get a more sweet oyster. It’s common knowledge, common knowledge. Uh, at least I, I learned it, uh, just this past week. So, Uh, that’s, uh, that’s, uh, oysters orgasm. Uh, the guy was all about oysters. Oh, and the best place to buy the oysters down here, fresh oysters down here is, uh, he’ll, he goes about an hour away to a town called Beaufort, North Carolina. Uh, and I’ll shout out to Miss Gina’s. That’s where you get to where you gotta go. You gotta drive an hour to get good fresh oysters. There’s nothing within an hour of, of here. For high-quality fresh oysters. You, you, you just, you gotta go to Beaufort. That’s, that’s all there is to it. So. Oyster’s orgasm That’s Tony’s take too. Kate, Did you love your orgasm, uh, did you love your oyster’s orgasm lesson? That, that was a lot to take in. He seems very like knowledgeable. The man grew up, he’s born and raised on oysters. I, I don’t know. I don’t know if he eats any fruits or vegetables or anything else. I don’t know. He didn’t say anything, you know, we, this was not a full dietary conversation. It was related strictly to oysters. How they got on the oysters, I don’t know. But That that’s all, that’s all I overheard. Have you ever eaten oysters? Oh, sure. Oh yeah, raw. Well, and then there’s another way, he did not mention the, uh, oysters Rockefeller way, which is they’re, they’re baked with, uh, some cheese and herbs in the shell, they’re served on a half a shell, oysters Rockefeller. But he did not talk about that, so that’s why I did not mention that. But, that’s, that’s the way I’ve had them. Raw and Rockefeller, I’m, I’m not sure if I’ve had them other ways. I can’t say I’ve ever tried oysters, but you’re gonna have to put that on the menu for the summer. That sounds very good. OK, well, you’ll have to see now if you, you know, uh, raw oysters are very, uh, slurpee, and, uh, Uh, there’s another word for them. I, I can’t think of the word I’m trying to think of right now, but, uh, they’re, they’re, you know, they’re watery and, uh, you, you, uh, I could see, I could see someone being grossed out the first time. He’s slurping it out of the shell. Have you ever had clams on the half-shell? Cold, uh, fresh clams? Yeah, yeah. Slimy. Slimy is the word I was looking for. They’re a little slimy in the shell. You might not like that. Uh, and also I am not going all the way to Miss Gina’s in Beaufort. We’re gonna get, we’re, we’re getting the oysters right here. We’re, we’re not leaving the island, going an hour to get oysters for, for, uh, for, especially if you think they’re just slimy. Yeah. But We’ve got Fu but loads more time. Here is biases in prospect identification. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference where we are all assembled in Detroit. My guests now are Sarah Marcotte and Katherine Scott. Sarah is senior specialist data steward at Sick Kids Foundation in Toronto. Not far from where we are in Detroit, well, like 4 hour drive or so, but not far, uh, relatively, and Katherine Scott, director of prospect management and research at Princess Margaret Cancer Foundation, also Toronto, did you say? All right, both Toronto. Welcome, Sarah. Welcome Katherine. Thank you for having us. Pleasure. It’s a pleasure. Your topic is biases in prospect in identification. Broaden your pipeline and approach. Katherine, would you, uh, just give us an overview of the topic before we get into some detail? Of course, so, uh, biases are something that Sarah and I have always been interested in how they impact our work. We’re both in prospect research, uh, fields where we’re interested in how data is collected and disseminated and how we use it and when we’re building our pipelines and identifying new prospects for our organizations, all our, our tools are. Uh, vulnerable to different types of biases that can impact the outcomes of our findings and our ultimately our fundraising activities, so we really wanted to look at different types of biases and how they impact and express themselves in different types of work that prospect researchers do and then develop some mitigation strategies to help us um find pathways forward to ultimately raise more money and welcome more donors to our organizations. Awesome, that’s a great overview. Thank you. Um, let’s turn to you. I love Sarah Catherine. I don’t know, you sound like, like Irish Catholic, uh, Catholic little girls in an Irish Catholic school or something, Sarah Catherine, Marcotte Scott, we got rhyming, we got Sarah Catherine’s good, OK, um. Sarah, let, let’s, uh, let’s talk about some of these biases. Let’s call them out. Let’s identify them. Let’s, let’s be frank. What, what kinds of biases are you too concerned about? Well, I mean, like the thing with biases is that, um, there are so many, it’s such a huge topic we really needed to narrow in our focus. So what we focused on in the presentation was just looking at what we had found sort of is more common in when we’re doing prospect identification. Um, and that are the ones that we identified as seeing most strongly to affect the prospect identification and pipeline process is, um, we looked at unconscious bias, ones that we can’t really get away from, um, just things that, uh. You know that your brain naturally turns to like we we look for people who look like us we look for people who look like us like other prospects look like other prospects exactly that’s sort of all the way down and um things like confirmation bias so again that we’re looking for people that we already know that we know that they look like they know how they act um we are looking for evidence that supports that. Um, our selection bias, so again, you know, if we’re looking at identify selection bias for us, yep, so, uh, that we want a sort of a preset group that we’re gonna look at that group and we’re just gonna keep on focusing on that group because they again they appear the way that we want them to appear that we expect them to appear, um. Availability this comes up for researchers in particular because you know we have a certain set of things that are available to us for our resources um and especially if you’re crunched for time you’re not going to be looking beyond those resources you’re gonna look at what’s available you’re not going to be digging deeper it’s easier it’s easier. So and there’s nothing wrong with that. This is how our brains deal with information. We have so much information to deal with and to process every day. Our brain takes shortcuts and those are biases, but sometimes that can be harmful when it’s creeping in into how our, you know, we’re processing our work and how we’re finding our donors and our prospects that we could be overlooking people or we could be approaching our, uh, donors or our beneficiaries in a way that is harmful. So it’s just a way of stopping, thinking about it and seeing where we can sort of pull back and think a little bit differently because we’re never going to entirely get rid of any of our biases. We just have to be able to acknowledge where they are, um, and where we can sort of. Get around them or mitigate them slightly or just call them out where they are. OK, are these the, these are the sole biases that you focused on your selection and confirmation and availability? That was pretty much what we, yeah, we focused on those, but again there’s, you could have an entire, uh, an entire presentation just looking at the types of biases that people have to face. OK, well, we’ll, we’ll, we’ll focus on what you, you, you, you talked about, um, and how, how are these detrimental? Well, let’s, let’s stick with you for a moment, Sarah. How bad prospect identification, just to make it clear how this is detrimental to, to nonprofit work. I wouldn’t say that it’s entirely detrimental. It just really narrows the focus on what you’re looking at. Well, we’re not, we’re not gonna be maximizing, we’re not maximizing our, you know, what’s available to us fundraising, volunteering, exactly calls to action, yeah, so you know, if you are looking at something like, um, the one thing that we brought up and we discussed was RFM scores, so recency frequency, um. Monetary, yeah, thank you. Catherine comes in monetary thank you, I appreciate that, um, because I always, I get so used to saying the acronym. I forget what the acronym means. Thank you. Well, we have jargon jail on nonprofit radio, so I would have called you out if you hadn’t you appreciate that hadn’t defined it all, but that’s recency frequency and monetary, yeah, so that is looking at, um, it’s, it’s looking at people who already. Are donating to your organization, it’s a great marker of interest and it’s a great marker of being a prospect. Yes, we should be involving those people, but then if you keep that too narrow, if you’re only ever looking at the reasons like the RFM scores, um, you’re only gonna be looking at those people who already know and love you, and they’re not new prospects. They’re not sort of branching out into other. You know, other communities, other ways that people could be involved, it’s just, it’s limiting your viewpoint in a way that, you know, it doesn’t necessarily, uh, help you overall. Catherine, you wanna add to, to, uh, the, the, the, the potential impact? Yeah, I think like when we talk about prospect identification we use a variety of tools as much as we can and sometimes it’s, uh, you know, do it yourself, uh, program of data analytics and sometimes it’s very sophisticated but regardless you’re pulling information, you’re pulling data from your, uh, maybe your database or from an external database and we know that. There are biases built into those and then we’re using them to uh tell us things that we already know and so we want to make sure that we’re pausing and saying, OK, we already know this we’re finding this other new thing what are we missing? What can we look at to bring in other volunteers, uh, other donors, other types of engagement? The, the other risk that we run into is that we, because we’re using. See, um, models or analytical tools to tell us things that sometimes we already know is that we tend to ignore things that we don’t know or that we disagree with and then we don’t act on those we’re not maximizing gifts. Um, one example, uh, again using recency frequency monitoring monetary value is I worked at an organization and we discovered that in fact the date from 1 to 2nd gift was quite short from. Many of our donors, so it’s really important for us to take action and ask for a second gift quite close to the first gift, which went against what, uh, many of us working major gifts felt was the truth. We thought, well, it takes 18 to 24 months to close a major gift and in fact what we were learning was that no, we need to ask for that second gift right away. So once we do that, we’re informing our own systems which are going to again inform other um. Analysis and so we, we would have been missing out on a lot of money frankly if we hadn’t just, you know, challenge ourselves to look at our data in another way and challenge ourselves to um question some of the assumptions that we were working on. OK, uh, Catherine, let’s stay with you. Uh, what, what are, let, let’s transition to some of our methods for stepping away from these biases so start, you know, mitigate them as, as, uh, Sarah had said, right, so it can be. Quite daunting because if we start to think about all the areas where we might be missing information or we might need to address it, it can, we can end up being sort of paralyzed by fear for example, if you’re in a multilingual place, um, you might be missing out on opportunities to engage with, uh, donors and prospects and potential volunteers, uh, due to a language barrier but maybe it’s not feasible for your nonprofit to be able to operate in multiple languages so. That that’s not a reason to give up. We just need to accept that there are some limitations and if we mark those out in our documents and in our processes and if we acknowledge them, then that gives us a chance to come back and revisit when there is an opportunity. For example, um, there are tools that are coming out, uh, using AI which allows us to have, uh, engagement in multiple language much more seamlessly. That might be something you’ll be able to use one day. For now, you just know that you’re, you’re missing out on this part, and you can address something as a prospect researcher. Um, my default language is often English. My, uh, default, uh, regulatory environment for myself is usually Canada. Uh, so these are all impacting my ability to do research, what resources I’m avail are available to me, and what. Kind of output I’m gonna give additionally, if I’m really crunched for time, I’m not gonna be as thorough, uh, and maybe I won’t have a chance to use multiple methods to verify information um that’s confirmation that speaks to confirmation bias as well. So I think that the important part is that we acknowledge where some of our gaps are and try at least one mitigation strategy because we know we’re already moving the needle. And we’re further ahead than we were before we started all this. OK, yeah, the, the first step to redemption is acknowledging, right, calling out your document and ideally take a small step, but at least now you’re conscious, conscious of your bias, yeah, yeah, yeah, Sarah, you want to add more to we, we, we have plenty of time to talk about mitigation, mitigate how to reduce these biases. Yeah, well, I think like I said, um, I think one of the most important things that. You can do is to start just by acknowledging is a sort of looking at your organization and what you’re doing and then also determining is like are we in a place that we can actually tackle this and look at it and you know devote the time to it because it is time consuming it is very daunting, um, and there’s not always the appetite or the capacity to take it on. But it’s an important conversation to have. It’s important to start. So I think that starting and being thoughtful and being intentional, um, is a great way to start and just to start, you know, thinking about your data collection and what you have and what you don’t have and who you’re approaching and who you want to approach and just be aware of, you know, the, the people that you want to be engaging with. Are you talking to them? And if you’re talking to them, are you listening? Because sometimes our donors are telling us things, but you know, it doesn’t fit with the narrative that we want, and so we don’t want to engage with it. That’s our bias again, again, that’s our, you know, that’s the bias that we’re coming from. Your session, you had some polls and quizzes. We did. What did, what did we learn from the polls? Let’s start with the polls. What, what, what were you polling about? Anybody? Um, we really wanted it to be sort of a way to get the, uh, get to get the attendees engaged just because, you know, so you go to a conference and sometimes you just end up sitting and you don’t have an opportunity to sort of lend your voice to something and so we just wanted to sort of understand where people were. Um, one of the things that we asked was, you know, are you talking about biases at your organization? Is this something that your organization has appetite for? And it was, it was split. It was about 1/3 and 1/3 and 1/3. Of being absolutely not, um, kind of, and yes, but we don’t quite know what to do about it. Oh well, there were that makes sense. The last third is definitely in the right set. Well, all 3, all 3 are in the right session, but yeah, OK, well that’s more encouraging than I than I would have guessed, OK. And then, um, there was one where we’re asking sort of, you know, what does your organization need to tackle the problem, and you know, the biggest one is always time. No one has enough time. We don’t have enough time for everything, for anything really. Um, you know, if we could make more time. But I, there’s like, you know, but that was the main one. It wasn’t that, you know, the organization isn’t interested or, you know, we don’t have that problem. It was just like, no, we acknowledge that we wanna look at this. We just don’t have the time for it, so it’s good. Um, we also found that, uh, when some of the questions and discussions came up after the polls that people were clarifying where they stood, and it seemed that sometimes the way we approach a data problem, uh, just by switching our language around can make it seem a lot more manageable, so we were. Talking about how important it is to reach out to new prospective donors, um, especially for the major gift officers and people sort of saying yes, but how do we, how do we do that because everyone’s so busy and they want to do what’s comfortable to them and I suggested let’s stop calling them cold prospects. If someone has given to your organization or been involved in your organization, they’re not cold to you they’re very warm to you you may not have personally interacted with them, but for me that’s something I’m trying to do is step away from language like that person’s cold, that’s a cold prospect, that’s a suspect to their prospective partners for us or they might be eligible to upgrade their giving even even prospect. I’m not too keen on them. I I do use the word. Prospect, but I like potential donor better than prospect. I still use prospect. I’m not, I haven’t banished it from my vocabulary, but I don’t know. Potential donor just sounds nicer and, and donor sounds better than constituent and that’s like a dehumanization or depersonalization, and that was actually one of the questions that came up was, um, someone was calling us out on the use of prospect because she said if someone is given to your organization, they’re not a prospect, they’re a donor. And a prospect for another level of giving or a planned gift, but then, you know, that sort of like takes you back, like, you know, it took me a little bit aback because I’m so used to thinking about prospects in a certain way because our organization treats sort of everybody as a potential prospect and it doesn’t matter. If you’ve already given at a quite high level, you can still be a prospect for more giving and so then it’s just sort of a question of, well, OK, then you have to take a step back and then talk about what the organization’s expectations are like what counts as a prospect? like how are you defining that and how are we talking about it? Anything more from the polls that you you learned before we turn to the quizzes? Polling. No, the polling and the quizzes were they’re kind of mushed together. We didn’t do that many. It would have been nice to do more, but, uh, we were hm. I wouldn’t say uh limited in our abilities. You’re limited in time, limited in time, yes, perennial subject. So alright, well, what about some of the questions that came from, from the audience? What did you learn or what, what stuck whether you learned or not? What, what stood out and folks were asking about? We had some really good questions. We have some good questions. Share some so we one thing we weren’t sure who, uh, who would be attending the session if it was going. Going to be, you know, um, fundraising consultants, uh, major gift officers, people who work in fundraising, database administrators, and I think we got a bit of a mix, so that was nice. That’s partly why we wanted to have, uh, some of the polls so people would start engaging with us and we could find out a little more about them. Uh, generally speaking, the audience was like quite, um, data minded I would say, uh, they like to use their data sets, but, uh, all of us. I think our biases were revealed at some point in the discussion, and I’ll say one of mine was very clearly as a Canadian and uh it was actually um it’s quite an emotional comment um we were talking about being in healthcare organizations and one of the discussion points we had was that when we’re in healthcare organizations we have to be really mindful about what type of information we’re capturing and keeping in our databases and what’s necessary. Versus um uh what is it nice to have and and how we can uh have a plan for our data. So for example I work in a cancer foundation. Sarah works in a children’s hospital you know people have different experiences with their care, uh, and people have different comfort levels in, um, discussing publicly what their uh care experience or disease experience was, um, and someone pointed out, well, what about when. Um, you’re, you’re, uh, potentially asking someone, uh, for a donation, and they were personally bankrupted by the care, uh, that they received, and that caught us quite by surprise and we realized we really had our own biases as, uh, residents of a, a place with. Socialized medicine, um, it had never occurred to us that someone could be bankrupted, uh, by their health care, so, um, that really caught me off guard and, um, it made me realize that I was quite, uh, unaware of a quite significant bias in my own presentation. Oh, and I think too because we were talking we were saying how careful we have to be because we have different privacy laws and so when we are, we’re, we’re in the hospital sort of setting, we don’t get grateful patient data we do not get that right from the hospital so we, so we learn of the connection and then we have to code it in a very, you know, we try to be very respectful in terms of how we code it like we do not get the full picture. Um, whereas the question was just, OK, but you have to do a wealth screening when you get the grateful patient information because otherwise you could be asking folks who really cannot be asked, and I thought, woo, that really made me step back. It really did. Um, so yeah, we, but we did acknowledge that in all of us, uh, all of our organizations will have different, uh, regulatory data, and then also our organizations this came up in the question organizations serve different populations, so if you’re in a health care organization, maybe your, um, best perspective donors are patients and their families, um, and you know, maybe when I’m looking at say, uh, racial gender or age biases in my own data. I want to maybe make see that our volunteers, our, uh, donors are reflective of the communities that are served by our cancer center neighbors next door. That being said, if I’m, uh, working for an international humanitarian agency, the beneficiaries of the care are not going to be our prospective donors. They do not live in our country where we’re doing our fundraising and are unlikely to have that kind of wealth, um. So you know maybe we we don’t need to reflect our beneficiaries, but maybe we do and how we collect those data points is gonna be really sensitive and so we just have to be very mindful as we approach it and have a plan for our data and be quite honest about what we’re what we’re doing and how we’re doing it and what we’re using it. For was there much conversation about the wealth screenings? There was, um, and, uh, one of the questions was, well, do you say that we can’t do wealth screenings? He said, well, yeah, no, we, you can’t get away from wealth screenings. You have to do something and you have to do RFM. Like we’re not saying you can’t do. You know, the things that these are the tools that we have available to us. They are the best things that we can work with right now, um, just again, but just be aware of what you’re using and how you’re using it and be aware of what kind of biases are built into it. So like a wealth screening, a lot of it is going to be dependent on, um, you know, lots of assumptions, a lot of assumptions, a lot of assumptions about what counts as wealth, um, you know, uh, a lot of it is based on sort of your, your home value. Um, and, and the location, and then we were saying, you know, in Toronto the real estate market is out of whack. It doesn’t make any sense. Um, my home valuation is, uh, quite inflated, um, in terms of what the home actually is, and so if you’re only going through that you would get a very different picture of, um, you know, of me as a donor, um, Catherine has a pretty good example, um, from. Yeah, from Saskatchewan, so I have a house in Toronto and I had a prospective donor in Saskatchewan, uh, and our house values were tremendously far apart because my house in Toronto, which was my only house, this, this, um, individual’s primary residence was in Saskatchewan, which is a rural, more rural province. Uh, it was in a rural area outside of, uh, sort of a mid-size city in Saskatchewan. And so if we went by home value and again in in Canada because of our regulatory environments we can’t quite get to the household level wealth data that we can here in the US but um it goes by by postal code or which is the equivalent of the zip code here and uh because of that he he and I appeared very differently in a wealth screen based on postal code uh as. Potential prospects, but, uh, I was not the, the correct person to be asking for a $100 million dollar gift. So with that in mind, you know, and then we also acknowledge that when we’re working on wealth screenings we’re making assumptions about, you know, we’re looking at household level data we’re looking at, um, you know, uh, uh, an assumption of what a household is and then also there we know there. Systemic and long standing historical um impacts on who lives where in which neighborhoods have the highest value that are you know that we can’t unpack and we can’t untangle them all in a prospect identification exercise but we just need to be aware and then we have to challenge ourselves so that when we’re presenting lists of um prospective donors for say our major gift partners to reach out to. Um, that, that we have, uh, a variety of tools to say, no, uh, I know that this didn’t come up in the wealth score this way, but actually this is a, a, a really good potential partner for us, and we think you should reach out, and here’s why, and it might not be easy to reach out to someone or there might be a language barrier or there might be a cultural barrier or just an availability barrier. And it makes it harder to reach out to that person so of course the major gift fundraiser is gonna be biased towards which someone else is gonna answer their call, but we have to tell them that no, in fact this is, this is, uh, someone who could be a uh an important philanthropist and they might not look like what you imagined your best prospects would look like, but, but that’s why we’re here we’re here to suggest new people to you. I’d like to end right there. That’s ideal. All right. That was Catherine, that was Katherine Scott, director of prospect management and research at Princess Margaret Cancer Foundation, and with Catherine is Sarah Marcott, senior specialist, data steward at the Sick Kids Foundation. Sarah, Catherine, Sarah Catherine, thank you very much. Thank you so much. Thank you very much. Thanks for sharing. It was a pleasure and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. Next week, confessions of nonprofit social media managers. And convert your member website into a thriving community. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for June 8, 2026: Apps, Tools & Tactics & Internal Newsletters Your Staff Will Open

 

Jason Shim: Apps, Tools & Tactics

Jason Shim returns with his annual rundown of the digital resources and tips that’ll make your online, phone and app lives easier, more productive and safer. He’s with the Canadian Centre for Nonprofit Digital Resilience. (This continues our coverage of the 2026 Nonprofit Technology Conference.)

 

Mia Velasco: Internal Newsletters Your Staff Will Open

From leadership buy-in, practical tips and consistency, to internal partnerships and implementation, Mia Velasco shares strategies that will get your team anticipating your internal newsletter and missing it when it doesn’t come. Mia is at Namati. (This is also from 26NTC.)

 

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And welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d be stricken with dextroclination if I saw that you missed this week’s show. Here’s our associate producer, Kate, with what’s going on. Hey Tony, here’s what’s going on. Apps, tools, and tactics. Jason Shim returns with his annual rundown of the digital resources and tips that’ll make your online, phone, and app lives easier, more productive, and safer. He’s with the Canadian Center for Nonprofit Digital Resilience. This continues our coverage of the 2026 nonprofit Technology conference. Then Internal newsletters, your staff will open. From a leadership buy-in, practical tips and consistency, to internal partnerships and implementation, Mia Velasco shares strategies that will get your team anticipating your internal newsletter and missing it when it doesn’t come. Mia is at Namati. This is also from 26 NTC. On Tony’s take 2. A priestly ordination. Here is apps, tools, and tactics. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference. We’re all assembled in Detroit, Michigan. My guest now is Jason Shim. Jason, welcome back. Thank you very much for having me. You’re a perennial and this must be 56 years going. Sometimes with Miko Marquette Whitlock, but this year you’re solo, and not surprising, uh, your session topic is apps, tools and tactics 2026. Give an overview. What, what do you, what do you, what do you have for us this year? Yeah, so really, really this is an overview of all the, the cool apps, tools and tactics I’ve come across in the past year, and it’s a roundup of the things that I, you know, I use uh on a near day to day basis as well as things that have been recommended over time. So it’s a curated list of things that, you know, I think people may find useful and they can, uh, review it if it may, uh, you know, be helpful for them in, in their day to day work as well. And give us one tease. What’s a, what’s a, what’s one you can explain quickly and then we could even go into more detail, but give us a quick teaser. Yeah, so, so 11 of the things is I, I, I, I go into, um, one of the tactics is around, uh, prompting, and so, uh, the, the short version is rather than, uh, if you’re using say an AI model rather than having like a one-shot prompt, uh, to try and get the, the kind of answer that you’re looking for actually splitting it up into two pieces and so you use the AI to help you create a prompt to get a much more comprehensive what’s called a super prompt. And then you copy and paste that and then you get a much more uh comprehensive response in that, but I, I can go into more details. Yeah, we’re going to, that’s a tease. Alright, thank you. Cool, nice, uh, nice overview. Um, so, let’s go into a little more detail on that exact one, getting a super prompt. Yeah, please. Yeah, so, uh, I, I, I start off with, uh, detailing, uh, you know, the basics of, you know, how many of the AI language models work and without getting too far into the weeds, you know, generally that. Uh, but how they work is a lot of the words are assigned a numerical value and the proximity of them to one another, uh, helps generate and predict the next, uh, the next word, uh, for that. And so when generating a super prompt, uh, I, I like to invoke the Backstreet Boys. Cause you start off, you know, you are, and you know what comes next and it’s like, you know, my fire and so what you do is you, you think about that and say you lead off with you are an AI expert and and that that’s the first phrase that you use and that will, what that will do is invoke immediately like, you know, AI expertise and the words related to that for the AI model and then you follow that up with something else afterwards. So you know, for example, say you know you are an AI expert, you are also An expert, uh, nonprofit, say CFO and a financial planning and and analysis expert, um, and, uh, and so that’s the second, you know, you are again, and then the third part is help me craft a super prompt and so super prompt is the keyword that you, uh, wanna be using cause that, uh, has an embedded meaning with it in that that’s a very long comprehensive prompt. And so those things, uh, combined for you’re an AI expert you are an expert in the following subject area as well. Help me craft a super prompt to complete a certain task that you may be looking to do. So you know, uh, help me craft a super prompt to take, uh, uh, budget numbers and, uh, craft a narrative for a board of directors meeting as well as a detailed analysis and explanation of any anomalies that may appear. And what you’ll typically get is a super prompt that may be anywhere from 3 to 6 pages long. And then You can verify that or run it by. Yeah, yeah. So it’s quite, quite lengthy and you can either respond to that thread uh with, you know, OK, run with that prompt, use it or if you wanna keep it a little bit cleaner, you copy that super prompt into a separate chat and then run with that. But it’s important to also examine the super prompt to make sure that it covers everything that you’re looking for or consult with experts, uh, for, you know, say if you’re using it for something like finance, you probably wanna check in with someone who is a CFO or someone who has like an accounting background, um, but it, it saves having to like sit there. And um having to spend a lot of uh time necessarily uh you know coming up with it from scratch when already a lot of those details could be covered by the AI to help you develop that so that that’s a a small tactic to help people make better use um of their time when they’re using uh an AI model. It’s interesting you have to tell it that it’s an. AI expert. I mean I can see telling it it’s a it’s a chief financial officer and a and a financial planning expert, sure, but you have to tell it it’s an AI expert that there’s value in that. Yeah, absolutely, because it doesn’t know, it doesn’t know what it is. Yeah, because all the words are assigned a numerical value and when you put them in close proximity to one another and ask it to predict what comes next, if you situate like you’re an AA expert, you’re also an expert in this, then because all those words have close numerical proximity to one another, then. You’ll have a higher likelihood of generating something that embodies that expertise across both those areas. OK, OK, yeah, no, that’s why we’re here. 2026 tools and tactics. Um, what’s, I mean, all I’m gonna be asking you is what’s another one? Because, uh, and we’re not going back and forth between you and Miko this year, so you’re, you’re on. What, what else? Yeah, so the next one related to that is that. In order to get the best response from that kind of super pump generation and in general is that uh a frequent question that I receive is like, oh, you know, I don’t get great quality responses, you know, when I’m using an AI model and how, how do I address that. One of them is that if, uh, folks have the default set to automatic that they’re going to get, uh, uh, the default model that many of the, the AI companies, uh, are, are using, and you’ll, you’ll usually get. Um, say a model that is, uh, the quick or the fast one that may hallucinate more and you have to very carefully select the dropdown if it is available, uh, to go to a thinking or a pro model which isn’t always the default. So making sure you select that to get a better quality response. Is there a fee sometimes for that? Or are are we beyond the uh the free usage of chat or one of the other models? So I, I generally recommend that folks, uh, if at all possible, uh, look beyond the free models, uh, across all the major ones currently there are nonprofit discounts, uh, you know, of, uh, I think the most notable one is, uh, uh, cloud’s, um, anthropic’s cloud model. Uh, it’s 75% off the, the team account which is for like 5 accounts, and so it’s, it’s a pretty solid, uh, deal for, for nonprofits to have access to it. But then you can select. Uh, as well, uh, between, you know, Claude, Gemini as well, co-pilot, uh, you can select all the different, um, you know, uh, thinking or pro models as well. And it’s worth investing in. You you’re gonna see a difference between the free versions and the paid versions. Yes, and and also for, for general, uh, security and, and a peace of mind that, you know, the, the information that you’re putting into the model is not necessarily being integrated into the training model as well. So yeah, you want you want your data to be. Siloed off, right, so that, that you can only do with a paid, a paid subscription, yeah, yeah, yeah, you gotta, yeah, we’ve had many guests admonish us about not putting your proprietary information into the, into the ether for the general consumption of large language. Mhm. And making sure you’re checking the settings to uh turn off, uh, you know, uh, use my data for part of the training and you’re just going to the settings, making sure double checking that it is turned off as well. OK excellent. What else so along the lines of, of paid models, 11 that I’ll call out, um, so in particular I’ll, I’ll mention Anthropic’s cloud, uh, desktop model. Um, so if you download that app, uh, for the desktop, uh, it actually will give cloud access to your desktop and to the, uh, folders that you designate, and so it’s not particular specifically to, uh, cloud, uh, currently, um, the, the other, uh, companies, uh, are, uh, emerging, uh, similar kind of desktop models, but cloud is probably the, the best known one right now. And so you can do things like um recently I, I, I pointed the model at a screenshots folder that I had and there was like 5000 images in it that I’ve accumulated over the years and you can ask it to uh examine and categorize uh all the files and put them. Into respective folders and it it sounds, you know, it seems almost downright magical that you know you’re able to kind of, you know, have it analyze all the images and do that for you, but you know that’s not just screenshots, it can be like general, you know, uh, file or organization and over time, you know, while also ensuring all the the security protections in place that, you know, if you’re looking at a drive in which you have, you know, thousands or tens of thousands of files scattered across, I mean. I know that many organizations, you know, sometimes have to deal with, you know, a lot of files have been scattered over many, many years, and, uh, you know, someone, uh, needs to kind of take on the organization of all the, the folders, um, that, that can be a helpful tool, uh, cloud, um, uh, desktop, specifically the cowork function. That’s a, oh, OK, the function is called co-work. That that’s a mundane task that no person is going to take on. I mean, even your own 5000 images. You’re, you’re never gonna take the time to categorize those and put them into subfolders. So that’s the kind of mundane routine task that it’s like kind of low lift, low hanging fruit for an, for an AI model. If you, if you have the, um. The the uh skepticism that I do about going deeper listeners know my concern about sacrificing creativity. Um, they’ve heard me too many times say that I think the most creative act is staring at a blank page and creating versus allowing the model to do that and then you become. Relegated to copy editor. Uh, so those are my deep, uh, skepticisms. However, for mundane routine tasks like file management, uh, image sorting, I, I, I see great benefit. That like I said, that’s something you, you would never do. You would never bother to do that even for your own 5000 images. They would just sit. Well, it’s something that I would tell myself that I may do on a rainy day, but I never get around to it. I never got to do it because it’s too, it’s too boring. All right, all right, good, great one. OK. Yeah, please. But, but along the lines of creativity, you know, one thing to, to put out there is, um, you know, there, there, there’s apps out there, uh, and I’ll mention uh Suno.com uh.com. And that’s one that you can prompt it to uh generate music uh for you. And so I, I find this one to be a really interesting one in that say if you’re an aspiring, um, you know, songwriter and you have like a whole bunch of lyrics that you’ve put together but you don’t necessarily have, you know, the, uh, your backing band or something you’re a poet and a musician. Yeah, exactly. And, and so it’s a personal experiment. I, I put in some, uh, Emily Dickinson poetry into it and asked, you know, can you set this to music and you know it was quite a a moving uh kind of Uh, uh, uh, uh, kind of track that it that it put out afterwards and so I, I, how did you prompt it for that? I, I, I input, uh, the poem, um, it was, uh, Hope is a thing with feathers, and then. I, I prompted, uh, you are a Grammy, um, well, I, I use the you are prompt AI expert. You are the Beach Boys, um, I mean the Backstreet Boys, even for Emily Dickinson, the two, the two worlds, the Backstreet Boys and the classic Emily Dickinson coming together. Alright, you are an AI expert. Yeah, you’re an AI expert. You’re also an award-winning lyricist, um, you know, help me craft a super pump to generate. Uh, uh, a, a moving, um, you know, soundtrack to Emily Dickinson poetry that will, uh, evoke, uh, you know, uh, deep resonance, uh, for anyone who is listening to it, uh, particularly, uh, around, uh, you know, feeling, you know, wistful and, and things, and so, you know, uh, you, you generate a few kind of iterations of it and see what works and then you, um, the ones that do work, you kind of Um, you can also run the music, uh, back through the the AI to analyze like, OK, what, um, how would you describe the, uh, the track that you just heard as well. And so it kind of doing that back and forth, uh, experimentation. Uh, as well, so for organizations like, you know, they, they may find their own personal use cases, uh, for it that they, they may have existing staff with, uh, creative inclinations that are looking to perhaps have some additional personalization for events or, you know, having a small like internal jingle for, uh, for something or maybe for. And you know how baseball games have like individual um soundtracks for uh like walk up music before they go up to uh to home plate. Yeah. Or the 7th inning stretch is that that’s baseball, isn’t it? innings of baseball? OK, not very good in sports but uh they don’t have quarters. Alright, um, what else? How about some uh some apps? Do you have some apps I I know you do. Apps, tools and tactics. Yeah, totally. So another one is, uh, an interesting one is uh gamma.app, uh, and so that one is like a slide deck generator, uh, and so, uh, there is when you sign up, you know, there, there’s some free credits, but it is a paid service, uh, as well. And so, uh, if, if anyone. You know, find themselves struggling with, you know, the creating a slide deck, uh, and you know, just the some people may find it arduous that, you know, gamma.app is, uh, an app that may help, uh, you know, create a slide deck. You, you input the content and then, you know, it gives you a scaffold that you can. Uh, look over and you’re you’re narrative and then it breaks it into, into uh slides. Yeah, it’s a long a spectrum, so you, you can, yup, yep, and so it generates the slides for you. Um, you can give a general narrative, you can, uh, instruct it with specific bullet points that you want to cover or you can tell that, you know, I want the text verbatim, do not change any of it. Uh, so it’s along a sliding scale as well as to how, how much, uh, control you want over it. The other thing about that too is that uh cloud has a plug-in for uh PowerPoint uh as well as Excel and so, uh, you know, there are multiple ways to approach this. One is through Gamma. app. The other is through, uh, the, the cloud, um, plug-ins that are available for, uh, things like PowerPoint, uh, and Excel which can generate the, the entire deck, um. Microsoft itself has, uh, you know, the, the built-in designer function, uh, too, which is pretty handy, uh, that you can click on a slide and then they’ll, uh, kind of redesign the slide on the fly for you. Uh, take into consideration, you know, what’s already there as well. That’s Microsoft. Uh, yeah, it’s it’s it’s directly in Microsoft PowerPoint and then uh if you look for the designer button in the top right, uh, then it’ll, uh, it’ll do that. Oh my gosh, alright, well, that’s why you’re here. I don’t think people know that. It’s widely known at all. It’s within the PowerPoint app already. OK. Are there other apps? I love these. Yeah, so the, the, the what I’ll touch upon is um something called uh vibe coding which was a term that was coined by Andre Carpathi, who is a researcher. Yeah, I’ve seen references to vibe coding on LinkedIn. I don’t remember if I ever asked anybody. What are you talking about? I mean, I could look it up myself. But alright, so you’ll you’ll help us. Yeah. So, so vibe coding refers to uh pretty much coding with the English language and so you describe what it is that you’re looking to do and then the AI will help generate the code to to do the thing. Now there there’s a whole bunch of um uh precautions that one needs to be aware of as well that you know if you probably don’t wanna be vibe coding with things that have like super sensitive data, you know that you have to be pretty aware of you know security risks um as as well but that being said, if you’re using vibe coding to generate say front end mockups or something that. Uh, you know, there are apps like lovable.dev, uh, that’s, uh, or replit.com that have, uh, apps that allow you to generate, uh, code very quickly so you can prompt it to be like, hey, generate me, uh, the front page of a website for, uh, say an organization that provides, uh, shelter assistance, and, uh, within a few moments, uh, you know, generate, you know, something. That you can at least respond to and mark up a bit. And so if you’re looking to um you know kind of rapidly prototype something as well that that can uh be a mechanism that you can do that. What were those two? Replic lovable.dev was the first one and uh replit.com was the second one. Yeah, R E P L I T dot com. Yeah. OK, cool. And, and so these functions are actually embedded as well into uh some of the AI models uh like Gemini. So, uh, there’s a whole bunch of options that when you select the dropdown within, uh, uh, Google’s Gemini, uh, model. One of them is called Canvas, and Canvas is really neat because it, it does very similar to what I described for vibe coding, and you can describe what it is that you want, and then it can generate a mini app for you or whatever you know or a dashboard or whatever you’re looking for. So to put that in more concrete terms, I, I was sharing this with my, uh, 7 year old niece, and I asked her, Hey, what, what are you doing in school right now? And she’s like, Oh, I’m learning how to round, um, to the closest 100, and, um, uh, I was like, Hey, would, would it be interesting, you know, if you had a little game to kind of experience this as well. And she’s like, Yeah, sure, that, that’d be interesting. And so, uh, I, I sat with her, and then I prompted Gemini. I was like, Hey, um, you know, again, you’re an AI expert. You’re also an expert, uh, developer. Um, help me craft a super prompt that would use, uh, Vanilla JS, uh, JavaScript, uh, HTML and CSS to create a game that is suitable for a seven year old to learn about rounding up or down and make it interactive and fun. And what it generated very quickly in about 60 seconds was a short little interactive where it would present a number and say, you know, do you round up or do you round down to the closest 100? And if you round up correctly, you know, a little confetti pops up and then you advances, gives you a star. If you get it wrong, it kindly says, oh, maybe try again, you know, this is, uh, it’s actually the other way. And so this kind of thing is, is incredible and that you can generate this in such a short period of time. And, and so, yeah, it was fun to experience that with them, yeah, yeah. And um the the application that it has uh for organizations is that there’s a lot of interesting open data sets that out there but sometimes the data is locked away in, you know, spreadsheets um and uh what I have used some of the vibe coding for is, uh, giving it the data set and prompting the AI, uh, the Canvas and Gemini to, uh, create me a dashboard to visualize this data. And uh one of the data sets I was looking at was the number of pet registrations that are in Toronto, uh where I live. And uh it very quickly created a dashboard of all the pet registrations in Toronto, how many dogs there are, how many cats there are, with a breakdown by breed, as well as the Ford’s rotation area for postal codes so that you could also see which postal code has the highest concentration of any given breed. So if you want to see, you know, which part of Toronto has the highest concentration of Chihuahuas, if that is important to you. That you could visualize it very quickly, but it would have been quite difficult to get that out purely from the spreadsheet and so being able to do that very quickly as well to work with some of the open data sets or whichever data set um is quite powerful. I know there’s more. Oh, absolutely, there, there’s tons. Um, the, the other one is, uh, the, the Shortcuts app in, in, in the Mac, uh, or Power Automate desktop for, uh, Windows. And so this is, uh, one that I have not seen, uh, frequently used necessarily, but once people are aware of it, you can do a whole bunch of interesting things with it. Is this also for, uh, iPhone? Uh, yes, there’s a shortcuts out for the iPhone as well. Yeah, so, you know, when, when I boot up my computer in the morning, you know, there’s about a sequence, uh, depending on the time of day, there may be a sequence of like 10 apps that I may have to open to, to just kinda have across, uh, multiple monitors. And so, um, I, uh, can put this into a shortcuts app and, and map it to a single shortcut key and be like you open these 10 apps, uh, when I, I press this key. Um, but also if you’re working across multiple organizations with multiple, uh, Google accounts or Chrome profiles, uh, if you go in and use a consultant, yeah, exactly. Uh, you can go in and adjust what’s called a bash script. Uh, so this requires a little scripting, but you can Google it to, uh, see how you can open multiple Chrome profiles at the same time and have it color coded, uh, and have it, you know, neatly organized. And one of the additional things is that um uh it’s called a stream deck. This is a device that uh many uh video streamers uh use or something similar where it’s a device that has uh buttons that have like uh little video um uh LEDs behind them. And that you can map the shortcut key to one of these buttons so that you can press it and it’ll launch, you know, the 10 programs, but you can also map it to do other things. So if you’re in a Zoom call, you can have a little mini control panel at your fingertips that will automatically switch to, you know, here’s your mute button, here’s your video on or off button, here’s the emoji buttons that you can just tap very quickly and shoot an emoji, uh, during the, the. A Zoom call or a Teams call. So this is a device that you’re using through the Shortcuts app on on now we’re talking about desktop. Yeah, we’re talking about like a what’s this device? What’s the device called pad. The best known one is it’s called a stream deck. Stream stream deck. Yeah, but there’s a whole bunch of other ones that are similar to Stream deck as well with other other brand names as well. Yeah. Um, let’s go generic now. I don’t wanna, I mean, I’m a Mac lover since 1984, but I don’t wanna. I don’t want Android and uh uh Lenovo laptop users to to be upset at us, so let’s let’s go generic. Yeah, so so the Windows version of that is also uh Power Automate desktop. Uh, so if you’re on Windows, um, you know, Power Automate desktop, uh, it’s part it’s offered by uh Microsoft as well and uh you can use that and also map that to the stream deck, uh, too. Yeah, um, the, the next up, uh, I’ll tell you, uh, uh, clipboard history. So, uh, this isn’t necessarily on by default, uh, and so it’s a little hidden, uh, tactic that, uh, if you’re having to find yourself, uh, copying and pasting back and forth between things, there’s a way that you can turn on a setting within Windows so that you can copy multiple things into, uh, your, uh, your clipboard and then paste multiple things and so the default is. One thing one thing at a time and you, you copy something else and you lost the previous one. You have to go back and forth, back and forth. OK, this is only, this is, we’re in Windows right now. OK, so where do we change this? This is good. So if you, if you go to a system settings, uh, and then you select a clipboard, uh, there’s gonna be a little setting called clipboard history and you can toggle that on or off. And once you toggle that on, then you can press Windows key V. And what that will enable is that you can be in a document and you can copy say 5 things in quick succession. So 12345, you know, control C, control C control C, and then go into the document where you’re looking to paste all that stuff and say control V or control or sorry not control V um Windows key V and then use your Directional arrows to cycle through the things that you just pasted in. So it gives you a multi-layered copy and paste. And it’s showing you, it’s showing you a little preview of each one as you use the arrow keys to cycle through. Yeah. Yeah, and and the Mac equivalent, uh, the open-source program is called Fly Cut. So it’s a clipboard history for Windows or Fly Cut for Mac. OK, is Fly Cut already included in, in, in the Mac OS? No, you have to download it. OK, yeah, OK, yeah. And uh yeah in terms of other things that may be of interest uh to say the those who are listening who may be consultants or for general usage is syncing across multiple calendars. So you know the the instance in which you know people may have inadvertently uh double booked or been double booked into multiple meetings. Um, I, I discovered this, uh, app called Calendar Bridge, and it’s, it’s quite useful. It is a paid app, so you do have to pay, um, I’m trying to think the subscription, I think it’s like $8 to $10 a month. Uh, but for what it saves in double booking, um, headaches, uh, it’s quite valuable. So if you’ve got your Apple Calendar or your Teams calendar and you’ve got Google Calendar. Uh, maybe you’ve got multiple calendars for multiple clients if, if you are a consultant. This will bridge them calendar bridge. We’ll sync them. Yeah. So you could have like 4 to 5 calendars and then the moment that someone, uh, sends an invite to one of the calendars, it’ll automatically preserve the privacy for all the other calendars but block it off and mark it off as busy across all the other calendars, uh, simultaneously and so it Uh, it saves a ton of time for calendar coordination and having to manually like, oh this one got booked and then having to manually go into all the other calendars and block them off or if something gets canceled then having to also subsequently clear out the calendars on the other side. Yeah, I’ve had a calendar disaster a couple of times. You think I would have learned after the first time, but I didn’t. Uh, it took like 3 times with a client, um, because they send, they I guess they send. They send uh windows. A team, maybe they send a team’s invitation or a team’s invite and, and I have, OK, so I accepted on their laptop, but then I forwarded it to my, my Tony Martignetti.com so that I could add it to my Apple Calendar. I use the Apple. I don’t use Google Calendar. I use the Apple Calendar, so I accepted it over there and then uh something, something happened and I deleted one and then everybody got a, everybody got a calendar. To delete that event and I was like, oh, because I couldn’t make one, I think so I deleted one on Apple and everybody from the team’s invite got the got the the deletion invitation so they were upset at me like 3 times and then the third time I realized I’ve stopped doing it. I feel like we’ve all been there at some point. It’s a rite of passage even, even because you don’t always get the delete and notify option. Sometimes you delete and, and it just has repercussions. Second order effects that I that I don’t know. I mean sometimes you get the delete and notify and I say no, you know, delete and don’t notify, but in this instance with that client I didn’t get the option and I was yelled at, uh, 3 times. They really should have a button that’s like the 3rd time I learned, we’re gonna notify everyone. That’s the real button. I don’t know. Help us, help, help those of us who are calendar challenged. Maybe I, maybe I only took me twice. I learned that the 3rd time. I think that’s what it was, so I only got yelled at twice, but. Uh, because in any case, calendar syncing, OK, uh, calendar bridge, excellent one. Thank you. Um, the other one I’ll mention is a loom and a vineyard. So I, I’ve mentioned this one before, but the, the use case I’ll mention is a little bit different. So, uh, loom or uh vineyard, uh. It’s often used for uh doing screen recordings or recording video messages. But if any of you ever have to deal with uh tech support, uh, that you will save yourself a ton of time going back and forth with either internal tech support or even external tech support like if you’re trying to get support with an app and it’s not working. That I’ve actually had tech support reps, uh, uh, feedback to me after I send a video recording of what I’m experiencing with a step by step in detail. Here’s what I’m clicking on and I’m narrating like here’s what’s happened, here’s what I expect to happen, it’s not happening, by the way, here’s the video and the response I got was like this was awesome. Thank you so much for sending a video and we can solve it in one shot for you rather than having to do 5 or 6 email exchanges. And so I, I recommend this to, to uh it’s loom.com. Uh you can get a nonprofit.com. OK. V I D Y A R Dard.com. Alright, and so you can do, uh, you can do videos from a laptop, desktop or a phone. Yeah, yeah, and they have free tiers for each, but Loom also has a nonprofit discount that’s available through the uh the Atlassian nonprofit program too. And also, uh, could be useful for gamers if they wanna take videos. Uh, it’s more for, um, like video, video messaging or say marketing or if, if you’re sending an email and wanna, uh, send, say, a short, um, kind of personalized message too. So if I was sending you an email and I want to attach like hey Tony and you give a visual to it as well. Personalized video. Oh, so it’s for shorter, shorter videos, like 1 minute or something, 11 minute and a half, something like that. OK, not, not 2 hour gaming sessions, streaming sessions. OK. OK. Um, why don’t you leave us with one more? Give us the best of the best of all the ones that you haven’t mentioned yet. Yeah, the, the one I’ll leave off with is, um, uh, something that is, uh, not software but, uh, it’s more physical and it’s, it’s called a Faraday pouch. Uh, and so this is one that I, I came across when I was actually doing research at a, a previous, um, uh, uh, organization, and it, it, it what I was looking into was, you know, how, uh, how to help students stay more focused, and one of the pieces of feedback was, you know, I don’t wanna turn off my phone, but I don’t want my phone next to me either. And so if there’s some way that I could keep my phone separate, um, so that I’m not looking at it so I can focus. And so what we found was that there’s something called a Faraday pouch that um you can put your phone inside and the the pouch is shielded so that it blocks out all cell phone signals so that it um no Wi Fi can get through, no no cell signals can get through, but you don’t have to turn off the phone so you just put it in the pouch, seal it off, and it gives a physical removal of like, all right, it’s time to focus and Uh, yeah, so it’s, it’s a handy little physical tool, uh, that you don’t have to rely purely on just, you know, your mental willpower alone and leave your phone next to you that, you know, at least you can Velcro it and it gives a little bit of physical barrier to, to your phone. So, uh, yeah, the, the one I’ll leave off with is more physically grounded in a Faraday pouch. OK, a Faraday pouch. Cool. Alright. I love these, Jason, we’ll see you next year. Maybe with Miko, maybe Miko Marquette Whitlock will join us again, but, uh, this is Jason Shim, Chief digital Officer at Canadian Center for Nonprofit Digital Resilience. Always a pleasure. Thank you very much, Jason. Thanks for having me. And thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. It’s time for Tony’s take 2. Thank you, Kate. I spent last week in Omaha, Nebraska. For the ordination, the priestly ordination of a longtime friend’s son. And while I am not particularly religious, Which means not really at all. Um, it was still, it was very moving. Um, the, there was the bishop there, the The, the bishop of the The diocese of Omaha, Nebraska. And, you know, they’re, they’re all in their very ornate vestments. It was a long ceremony. It’s about 4-hour ordination ceremony. Uh, it was in Latin, which I don’t speak or understand, uh, but they give you a little guidebook, you can sort of follow along. There’s, there’s a lot you can’t hear, but it was just, uh, you know, it’s a lot of pomp and circumstance. Uh, it’s, it’s a very, it’s a, it’s a major event in a young man’s life to be. ordained a priest and, and devoting his life to God and to the parishioners that he’ll be servinging. So it’s, uh, it’s really very moving. And then the next day after that, first mass. So I went to his first mass. That was just 2 hours, also in Latin. So that was the short one. but still, you know, very significant for him. I mean, you, you know, you’re there to celebrate for the person, with the family. And he Spent 7 years in the seminary. Outside Lincoln, Nebraska. So the, the commitment is, um, it’s, it’s, it’s honorable. It’s, uh, it’s. And it’s, and it lasts for eternity. They make the point that this is eternal, not just for life. But beyond life for eternity, like marriages. That’s for life, right? Till death do us part. Not so with ordination. This is for eternity. So it was, I, I was just very glad to be there, celebrate with the family. And witnessed something that I had never seen before, very likely not, won’t again. Something very. Significant, meaningful, deep. When you talk about his, uh, his commitment to the, to the priesthood. And that’s Tony’s take too. Kate, So my mom is from Nebraska. Is it true that it’s all like trees and mountains? I spent 5 minutes talking about a priestly ordination. You’re asking about the, the landscape of Nebraska. Uh, I don’t know. Uh, trees and mountains? No, it’s pretty flat. I mean, there are trees. I’m not, Nebraska has trees, I’m sure. I saw some. I saw some trees, yes. Uh, mountains, no, not in the part of Nebraska where I was. Lin, I was in Omaha and then also Lincoln. I had a, a meeting in Lincoln. And I visited the seminary, which is near Lincoln, Nebraska. That is, uh, southeastern Nebraska. No, I wouldn’t say mountainous there. I cannot speak to the, uh, remaining landscape and the terrain of, uh, the state of Nebraska. I only visited that little part around the Omaha-Lincoln area. Well, we’ve got fuckoo but loads more time. Here is internal newsletters, your staff will open. Hello and welcome to Tony Martignetti Nonprofit radio coverage of 26 NTC, the 2026 nonprofit Technology Conference. We’re all gathered in Detroit, Michigan. My guest now is Mia Velasco. Mia is deputy director of global operations at NAT. Mia’s subject for her session is creating internal newsletters your staff will actually open. Mia, welcome to nonprofit Radio. Thanks so much, Tony. Great to be here pleasure to have you. Thank you. Everything’s fine. Take, take a deep breath. She’s gonna be doing well. Um, you’re gonna do well. Just give us a little overview of the topic. We have plenty of time to go into detail, but you know, what could we be doing better with our internal newsletters so, so that people actually would open them. Sure, um, so my session is talking about a project that I’ve worked on over the past 3 years in my organization, um, where I partnered with our communications team and our leadership to publish a weekly staff newsletter. Um, so I talked about some lessons learned and tips from our past 3 years of our experience, um, and I think some ways that we could be doing better communicating with staff, um, so that they actually wanna read our emails comes down to a few things, um, really having leadership buy-in that they sort of create, um. The buy-in, the engagement from the outset, um, that it really has to come, come from the top, um, that they create that expectation. Um, I think you also have to bring in a variety of voices from across the organization, so you have to balance both like the leadership creating that expectation but also the inclusion so it’s not just leadership talking at staff, but they’re also hearing from voices across the organization. OK, all right, and we’ll have a chance to go into that in detail. That’s excellent. Thank you very much for uh an insightful overview, um. You, you have some excellent results. You get like, well, I’ll let you say the headline. What, what kind of open rate did you, you were seeing over two years? Yeah, so it’s actually now since I submitted the session proposal, we’ve now just closed out at 3 years, um. And we’ve maintained an average of a 76% open rate over the past three years. And what had it been before this initiative? We didn’t have a staff newsletter before it was zero. It wasn’t even one for you to open. No, the opportunity didn’t exist. No, no, OK, uh, why? Why do you feel, uh, why did you feel a staff newsletter is important? If you didn’t, you didn’t have one in the past, why did, did it become important to start one? Yeah, I think we, we’re really seeing two main issues internally in terms of our communications, one being, um, that they’re information silos. We knew that there were, um, people in pockets within the organization that were close to key decision makers and sources of power in the organization that they had access to lots of information. And then there were other areas of the organization um that were further away from those decision makers and didn’t have as much access to that information so um one goal with this newsletter was to ensure that everyone had the same access to that information to sort of um because information is power yes and um you know people needed to know. Key organizational information to inform their day to day work so we wanted to deliver that to them. The other issue we identified, and I think a lot of nonprofits can identify with this is, uh, we were seeing work messages like distributed across multiple channels email, Slack, WhatsApp, Zoom, embedded in Google Docs everywhere and people didn’t know where to go to find what they needed so we wanted to. Streamline have one central channel where they knew in this newsletter I’m gonna find out the key information that I need to know the most important things from our leadership. I’m gonna know what’s currently happening in the in the organization. I’m gonna find out about um our next staff meeting. I’m gonna like the most important things are in that newsletter and they know that’s the place to go so that was our other goal as well. Uh, it, it sounds like it was very disjointed before, like you say, from Slack to Zoom to WhatsApp. Alright, alright, um. So some leadership buy-in, does that does that mean did you have to persuade your CEO of the value of creating an internal newsletter first? In this case, I think we’re actually pretty fortunate. It was actually a partnership between myself and our COO, um, so from day one we really had that leadership buy-in and from there the CEO was brought on board with it and um he really became the champion of this newsletter and all of his. Meetings with our team leads, he was really cheerleading this effort and making sure that the teams were opening the emails and encouraging people to also be authors of some of the newsletters. So, um, we really had that from early on. What’s the work of nominee? We are a global grassroots justice organization. Our mission is to. Who put the power of the law in the hands of people, um, we specifically focus on land and environmental justice, also, um, citizenship and the right to health. OK, and how many employees? Roughly 180 globally. this is a good time. I mean, 00, and global too, so distributed another reason for a centralized channel of communication right to 180 employees. OK, good, um. And uh in terms of inclusion, you said you said early on, you know, leadership buy-in sounds like that was not too difficult. If you have the COO on your side that that helps that helps a lot. It helps to have an ally, but if it’s the COO it helps even more and then the inclusion, talk, talk more about how did you, how did you get different voices involved in the newsletter. Um, I would say two things. First, um, so within our organization we have two formally recognized working languages, English and Portuguese. So in terms of accessibility and inclusion, the newsletter is is published in both languages. Um, so we wanted to make sure that first and foremost all of our staff have access to the newsletter. Um, and so we just wanna make sure that everyone is included, um, and so our staff in Mozambique who speak Portuguese, they can actually write like they, they can co-author issues of the newsletter in Portuguese and we will get it translated in English, um, for the English version of our newsletter as well, um, and then a lot of it, the role that I play is really like behind the scenes as the publisher. Um, so what I do is really like cultivate and I’m constantly looking for the sources of information, sort of working on our content calendar, so I am constantly reaching out to our team leads, have kind of have my ear on the ground hearing about like what’s happening across the organization. I’m reaching out to various people and I’m tapping them to say, hey, I heard that you did this event or. I know that this is going on like, can you write for the Namati and that’s the name of our newsletter, um, and you know, do you think you can write an issue next month and you know, I’m, I’m happy to work with you on it and so I’m just like constantly sort of churning to to get people, yeah, to write with me. So why is it with you, you’re um deputy director, director of, so you’re global operations. Why is it with you instead of communications? Yeah, it’s interesting. So I, um, when this started 3 years ago I was in a slightly different role. I was an operations manager of special projects, so I was both global operations but also kind of in a like a a right hand to the COO. Function um before we had an executive like operations team we actually just this year um have formed an executive operations team so our internal communications may actually be shifting to that team our official sort of communications marketing team, um. Does all of our external, you know, communications to our peers, funder, you know, they maintain our website, so they’re not focused so much on our, you know, internal communications. OK, OK. Um, I think you make the point that the consistency is important. Um, you mentioned that even if it, if it’s just a cat, uh, a picture or something. Alright, so commitment to consistency, you know, share your thinking there. Why that’s important. Yeah, it’s been a really interesting experience for us. So when we started this, it was actually the COO’s preference that she wanted to publish weekly. She was the first like primary author, um, writing to the organization on a weekly basis, and I actually really questioned whether or not we could maintain that frequency because we had never before. Like I’ve never seen senior leadership communicate that frequently to the organization, you know, it was mainly on like a quarterly basis even if that so to go from like quarterly to weekly I was like really we’re gonna do this, but she was like, no, if I don’t have that discipline it’s not gonna happen, um, and she has really proven me wrong because we consistently send out an email every week, um, and a funny like side effect of that is she started communicating early on to staff that um. Either like if we have trouble pulling together content if it’s a busy week for us or if it’s a down week there’s not a lot going on in the organization, it’s just going to be a cat week and we will share photos of, you know, staff who have cats we will share a cat meme and we have done that and um in my slides, uh, my presentation is on Friday I share an example of. One of our cat week emails that we send out and it’s just become a running joke over the last few years with staff that sometimes it’s just a cat week and that’s OK and we will come back next Friday in your inbox with something hopefully more substantive but you know that’s, you know, that happens sometimes and that’s life. OK, and you feel the the consistency is important to this 76% open rate. Yeah, and, and I think it’s actually people look forward to it by now. They look forward to it. If you missed a week, you’re gonna get a bunch of emails like where, where the heck is our where where’s our nomine the nominee? Yeah, they, we have heard from staff because they, they receive it Friday morning that they. Actually look forward to sitting down at their desk, you know, with their cup of coffee, tea, and reading the newsletter. Like that’s how they start their mornings on Fridays. It tends to be a slow day in terms of meetings and they just enjoy that sort of start to their day. Um, from our perspective, being on the publishing sort of writing side, we’ve also found that that weekly cadence we’ve learned that the stakes are not as high for us because we write to staff so often. And it’s actually been a really nice like counter to a part of our organizational culture where we tend to be a little bit of perfectionist. We really wanna get things right. And in this practice we’ve learned that it’s less about getting things right and it’s more about we’re just trying to get it done, we’re just trying to get it out and so that’s the most important thing and so we’ve been able to just like lower the expectations of what does perfect look like in this case and we know like if we get something wrong, if we need to make a correction, we can do that like next Friday we can do that and that’s where like the cat week thing has come in is like some weeks we just can’t. You know, put something together and that’s, that’s gonna be OK. It’s interesting how, you know, it’s less pressure when it’s weekly versus quarterly. It’s it’s, it’s, it’s sort of counterintuitive. You would think that quarterly is going to be much less, you know, uh, much less burdensome because it’s only 4 times a year, but you’re doing it like 50 times a year and you feel less of a burden. Interesting, yeah, um, because, yeah, I mean one week it could be cats, next week you can correct the last week. It’s not like it doesn’t, you’ve, you’ve redefined. Perfection interesting. All right, what you’re saying is even sort of counter cultural to the organization which tends to be very. Detail oriented, cool. So what else are you gonna share with uh with folks on Friday? What what we talked about yet that you wanna you wanna let listeners in on? Yeah, I’m gonna share, um, a couple of tips, um, from the publisher perspective as well and also working within our CRM platform which is what we use to send out the email just some tips in terms of what helps. We maintain this is not an email we use um within HubSpot’s CRM they have a marketing functionality where you can send out marketing emails so we do use their marketing um email tool which is typically meant for like external emails but we use it for our own internal yeah yeah it’s it’s yeah it is email yeah um. So I share some like prac practical tips for like how I make my life easier creating and publishing the email in HubSpot on a weekly basis like just using a consistent template cloning it sort of copy paste, just practical things like that um I also talk about um another tip just in terms of how we think about writing to our staff um. One of our guiding principles is really to keep our emails short, lighthearted, and visual. So that’s something I will, I will talk about as well. OK, we’ll share some of the, share some of these other practical tips like templating is a good idea. What else, um, copy paste, duplicate from the, the week before and. What else? Yeah, um, of your tips I use consistent, uh, section headers, and these are section headers I designed in Canva. I’m not a graphic designer. They’re super simple, um, and I keep them in the email from week to week, and I just clone that email so they stay in there. Um, it both like makes my life easier, but it also um helps to signal to staff where they can find, you know, the consistent information that they’re looking for. So we have one section that’s called Happenings which is essentially like current events and that’s. Information that staff send to me to share about what’s happening in their teams in different countries, um, so if someone is just skimming that week’s email and they just wanna know like what’s happened over the past week they know under the happening section that’s where they’ll find it. Um, I also have in Canva, I worked with our communications team early on. They helped me, um, both set up my initial like HubSpot email template, but also this really beautiful email header using Canva, um, that I just swap out the background image so it’s the same file in Canva. I just clone the. Um, the page every week and I just swap out the background and that’s what I put in the email. Canva is a really good tool. You don’t have to be a designer. No, no, but you feel like one and your product looks like one, yeah, um, how about other ideas, uh, other things you, you’re gonna talk about that that we haven’t talked about here yet? Yeah, I would say the other one that I uh mentioned was um how we communicate is keeping it short, lighthearted, and, and visual for our staff. OK, OK, alright, so you can get people to read your internal newsletter. I mean you went from 0 to 0 to 76%, no newsletter to 76%, so, all right. Anything you want to leave folks with, uh, a little encouragement for the end? Yeah, I would say if you are considering um either starting your own internal staff newsletter or any other type of internal communication strategy, um, I would say that it’s worthwhile, you know, the feedback we’ve received over the past 1 year or past 3 years has been overwhelmingly positive. Um, I think it’s definitely manageable, you know, the. What I’m talking about here, you know, the weekly cadence, it may not be, may not fit within the context of every organization, especially, you know, much smaller nonprofits than ours, um, so, you know, I think, think about what makes sense in your context, maybe it’s biweekly, maybe it’s monthly. Um, maybe you know if it’s not a newsletter, maybe you’re on Slack, like maybe it’s, you know, Slack posts every, you know, couple of weeks from your leadership, um, something like that, you know, I think there’s different creative ways to think about your internal communications. Perfect. All right, thank you. Mia Velasco, deputy director of global operations at NAT, thank you very much for sharing, Mia. Yeah, thank you, Tony. All right, pleasure, and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. Next week, your successful Giving Day, and biases in prospect identification. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. I also beseech you to ask your mom about the landscape and terrain of Nebraska. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio, big nonprofit ideas for the other 95%. Go out and be great

Nonprofit Radio for April 6, 2026: Consider The Human Factors & A Conversation With The NTEN CEO

 

Rubin Singh: Consider The Human Factors

We launch our coverage of the 2026 Nonprofit Technology Conference with an NTC perennial: Rubin Singh. This year, he asks you to consider the human side of tech that impacts your CRM, and really, all technology: governance; business processes; inclusive design; and, change management. Rubin is CEO of OneTenth Consulting.

 

Amy Sample Ward: A Conversation With The NTEN CEO

NTEN hosts the Nonprofit Technology Conference. NTEN’s CEO, Amy Sample Ward, is also Nonprofit Radio’s technology contributor. They join us to share about the people and place of 26NTC. What does the host CEO do to prepare for a major annual conference?

 

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And welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d be hit with delusional parasitosis if you infested me with the idea that you missed this week’s show. Here’s our associate producer, Kate, to give you the highlights. Hey Tony, we have consider the human factors. We launch our coverage of the 2026 nonprofit Technology conference with an NTC perennial, Ruben Singh. This year, he asks you to consider the human side of tech that impacts your CRM and really all technology, governance, business processes, inclusive design, and change management. Ruben is CEO of 1/10 Consulting. Then A conversation with the N10 CEO. N10 hosts the nonprofit technology conference. N10’s CEO Amy Sample Ward is also nonprofit radio’s technology contributor. They join us to share about the people and place of 26 NTC. What does the host CEO do to prepare for a major annual conference? On Tony’s take 2. Tales from the gym. Sourdough from Kim. Here is, consider the human factors. Hello and welcome to Tony Martignetti nonprofit Radio coverage of 26 NTC. That’s the 2026 nonprofit Technology Conference. We are kicking off our 26 NTC coverage with this interview. Everybody’s gathered in Detroit, Michigan, this incredibly savvy, smart tech community. And we’re beginning with Ruben Singh. Ruben is CEO at 1/10 Consulting. Ruben, welcome to nonprofit radio coverage of 26 NTC. Thanks for having me, Tony. It’s a real pleasure kicking off. You’re our first one, first one of the year. Excited to be here. It’s a real privilege. My pleasure too. Thank you. You’re a perennial. I don’t know, 3 years running, 4 years at least, at least, yeah, yeah, yeah. I always enjoy the conversations. Um, thank you. I do, I do as well. Um, just give us an. Overview of the the the topic your your session topic is beyond the technology, the human factors, the human factors driving nonprofit CRM success. Give us an overview. What, what are we confounding between tech and human factors? Sure, sure, um, yeah, thanks for asking. That’s why I really love being here at uh. Um, at NTC because, uh, I spent a lot of time throughout the year, uh, going to other different conferences that focus so much on products, um, on, on newest innovations and, uh, newest technology, and, uh, this conference really gives us the opportunity to step back and say, you know, what makes the technology successful, and in my 20 plus years of consulting experience it actually has very little to do with the technology. Itself it has to do with all the things that are surrounding it in my opinion, yeah, yeah, yeah, I mean the, the technology is out there, um, everyone’s, you know, all, all vendors are really, um, doing as best they can to make sure they’re, they’re aligned with, uh, the needs of the community, but, um, that in itself doesn’t make success, so that’s kind of what I’m hoping to, to touch on this week. OK, sounds very good. Yeah, thank you. That’s a great overview. Uh, you can, you can grab, yep, grab his mic and. So what are some of these, uh, Amy also we might wanna be sensitive. I’m not sure about if the PA is a little too loud. I’m not sure it might be. We’ll take care of that. What are some of these human factors that you think are influencing CRM success? Sure, um, there’s gonna be about 5 or so that I’m gonna cover in my talk, um, but I can surely, uh, chat about some of those here. I, I, the first and foremost is really clarity of purpose. Um, what is it that we’re trying to achieve with the system? Um, oftentimes, uh, organizations will reach out to us and say, hey, you know, we, we need Salesforce, uh, and then I might ask them, uh, you know, what is it that, what, what is it that drove you to that decision, or, you know, what business problem are you trying to solve, and there’s not always answers for that, um, or the answers are very different depending on the different folks that you speak with, and, um, you know, it’s, it’s very easy, especially when, you know, you as a consultant to wanna jump in and problem solve and, all right, let’s build. Um, but, uh, you know, as I’ve learned through my career, uh, you, you really need to start with that strategy first, um, so that’s a, a, a, a key point of, of clarity of purpose, you know, what is it that we’re trying to achieve? Are, are we all on the same page of what we’re trying to achieve? Are there potentially different goals? Is it, you know, that we want to increase fundraising? We want to, uh, you know, we wanna be able to measure our. Impact better of our programs we want to be able to tell our story better. Is it, is it all of the above, um, all, all of these things ultimately need to be defined so we know how to, to, you know, uh, chart a path forward. I feel like some of this may be simplicity too isn’t, I think it’s simpler, although taking on a CRM change is not, is not simple, but. Is it, is it easier from an institutional perspective to say, you know, it’s a tech we need tech we needs Salesforce and we need versus being more introspective about our human our our our our human influences over technology? Absolutely Tony I think you you you hit the nail on the head there. I think it’s uh. Uh, oftentimes I’m brought in for what is said, hey, we, we need to solve this technology problem. We need to migrate to this new system or we need to upgrade here. And as I start having conversations and peeling back layers of the onion, I realized, goodness, this, uh, this is not a technology problem at all, um, or, or a very small part of it is technology. Um, there’s, um, you know, and, and I would say that, um, we, we often as a consulting practice, um, get brought into. Uh, organizations that have had a system for a very long time or they may have had an implementation that didn’t go very well, and when we look at the system itself, um, it, it’s almost, it is a reflection of the organization as well. It’s, it’s like we could see what your operational model is just by looking at your system. If it’s, if it’s very siloed and the data is very, you know, walled off, well, you know, it, it’s probably how you operate as an organization. Um, you know, every, everybody kind of doing their own things without a whole lot of synergy or a whole lot of, uh, ways to, to, um, work with each other towards a shared goal. Um, if data is, um, not really, really maintained very well, there’s not a lot of good data integrity, well, that probably reflects about, you know, how, how much or how little you value your data. Um, there’s so much that we can learn, you know, by seeing how the systems are and, and to your point. It takes that introspection and um it is much easier to just build and to be fair because then we can jump into a we can jump into it now we’ve got these 18 month project and just take a life of its own and we can ignore we can ignore we can ignore it the issue, the human issues and the culture issues that that we’re suffering through. Yes, and, and if I can, you know, if I’m being truly honest here, um, I will be honest it’s a safe space here. Um, we, uh, vendors, product vendors and consultants, uh, like myself, we don’t, we don’t necessarily make it easier, you know, we, we’re also like, oh, you know, if you’re not jumping on AI right now, you’re behind, or, uh, you know, if you’re not taking advantage of the latest product, oh gosh, where are you, you know, so I think, you know, we, we play a role in some of that as well, um, and so I really, uh, respect those organizations and, and especially those leaders within those organizations. who have that introspection and humility to say, you know what, before we jump into this, um, we need to make sure, uh, we’re aligned and, you know, our data is right and we’re, uh, you know, we have, uh, similar ideas in terms of strategy. We’ve cleaned up some of our processes. Otherwise what we’re doing is we’re spending those 18 months building something that ultimately won’t be used, um, and really, uh, hurts the bottom line of the organization and the impact they’re trying to deliver. How do you help clients? Make the pivot from we need the we need the tech solution to. We need to look introspectively at our, our human factors. Good question. And it honestly it doesn’t take much, um, you know, I, I, one thing I, I tried to insist on in our projects and try to build it into the, into the budgets is at, at bare minimum of, of what I call a visioning session where if nothing else we get leaders, managers, some, uh, you know, folks who are using the system in the front line. Get them together and be able to have a simple conversation about what exactly are the goals. Who are you as an organization? What are you trying to accomplish? What are those metrics that, that can tell you that you have or have not accomplished it? Um, what’s your vision of how a CRM system or your technology is going to help you achieve those things? Really just these 5 or 6 questions, um. I will get a good uh idea of how uh aligned they are and then you know when you ask those questions and everybody in the room has a different answer, that’s when they realize oh OK we’re not ready to jump right in um there are cases where everybody is aligned OK well then we can we can move a little bit faster and start talking about requirements and design, um, but I would say majority of the time with nonprofits, you know, trying to juggle as much as they have to in, in very unprecedented times. Um, it is, uh, it’s really, uh, that, that, that sort of initial conversation, um, is usually what makes folks realize, oh, we really need to step back and do this right. I’m wondering, has this cost you clients where, where, you know, they, they realize they’re not ready for the kinds of solutions and the kind of work that you bring? Um, it, it, it, it did early on, it did early on, early on I would say, you know, that they would come to us and say, hey, you know, we were referred to you, or, you know, can you implement this, and, and, and I like to step back. OK, well, we’ll find somebody else then. Um, oftentimes I’ll, I’ll actually refer them to somebody else. Like I, I, I don’t want to, I’m not in the business of, of, uh, wasting nonprofits money, um, or, or setting them up for failure. So, um, there’s, uh, but I would say as, as I’ve gotten further in my career and, you know, um, have shared a little bit, you know, the success story. That we’ve had with this approach, it’s, it’s actually, you know, we’re starting to see some nonprofits, uh, uh, reach out to us for this. They, they know that they, they need someone and, and they also don’t necessarily wanna bring in a different strategy consultant because they don’t want to have someone who is so disconnected from the technology, um, so they like to have someone who understands the technology, understands the technology roadmap, but doesn’t start there. Um, so I would say it’s, it’s actually, um, it, you know, at the beginning, it, it was tough at first trying to, to convince folks that this is the right way, but now folks are looking for it. Yeah, you and I have talked in the past about inclusive design. Let, let’s talk some about the, again, remind folks the, the value of that and, and how that plays into the, the human factors that are going to influence our, our CRM success. Absolutely, thank, thank you for asking. It’s, it’s not a question I get asked enough, so I appreciate that. We’ve talked at length about it. Yeah, well, I appreciate it. You, you always make sure that we include this as part of it, as part of the conversation. I, I love that, um. It’s, uh, uh, it’s, it’s definitely one of the factors, one of the 5 factors that I’m gonna be speaking about today later on, um, yeah, it’s, it’s, it’s really just asking ourselves, uh, when we build systems, uh, as I mentioned, it is a reflection of the organization, it is a reflection of the organization’s values, so we have to ask ourselves who, who, who is at the table making these decisions about how the system is gonna be built, um, and who is not at the table, um, if and who is not at the table, you know, what can we do to get some form of representation to make sure that their voice is heard. Um, oftentimes I’ll go into an organization and, you know, IT will, will, will be sitting with me and say, OK, let’s get into requirements and design, and that’s why I always, you know, say, OK, well, we can, we can talk about this, but ultimately we’re gonna need to talk with the folks who are gonna be using the system day in and day out. Um, or some organizations even a step better, say, OK, well, you know, here’s our super users, and I’ll, and I’ll say, great, you know, I’m happy to talk to the super users who love, you know, the technology, who love CRM. I also wanna talk to people who hate, who hate it, who are uncomfortable with it, who are reluctant, who are resistant, even. We wanna talk to everybody. We wanna talk to people of different demographic, different lived experience, the, the, the more, the more, uh, perspectives we can get. Um, it is gonna help us build a system that’s really designed for everyone, um, so, so I, I, I do believe that and I think also we’re in a time now where, um, we have to be mindful about the data that we capture, um. You know, we, uh, only maybe 10 years ago everyone was talking about big data and collecting as much data as possible so we can do all kinds of, uh, analysis and such and, and patterns and visualizations, um, where I think the nonprofit community is being a little bit more intentional, needs to be more thoughtful about the data that we capture and the data that we decide, hey, this is not, not good or not safe to, to keep in our system. Um, so, you know, these perspectives don’t really come up unless there’s people in the room who are thinking about it, um, so that’s where the inclusive design part comes in, uh, is really making sure we have, uh, as many perspectives at the table, so we have a system that’s really designed for everyone, and we’re being mindful and intentional that, you know, in the data that we capture, the processes that we build, that we’re really. Keeping our communities in mind that we’re serving and and not potentially creating harm, you, uh, you alluded to the principles. I think you’ve got 5 principles of, of, uh, for successful CRM implementation. What can you just tick off those 5, um, clarity of purposes, as I mentioned, the inclusive design is another governance is a 3rd. Um, uh, leadership and leadership growth in the process is, is, is a 4th, um, and the 5th, uh, is, uh, uh, the, the human factors, uh, sorry, the, the emotional, social, emotional aspects of, of moving to a new system, and that’s where I’ll speak a little bit towards, you know, really just understanding that for some folks, uh, moving to a new system, it’s, it’s more than just. Just a technology change, it is really changing your way of life, especially for, you know, I, I work with gift processors who’ve been doing, you know, this, this, this job, um, where they really ensure every gift is, is, uh, entered and processed and coded correctly. Some of these folks have been doing this for 1015 years, um, and it could be a thankless job, and, um, you know, everybody wants them to move quicker, move faster. Um, and, and so I, I, you know, spending time with folks, um, in those roles have just made me realize that this is more than just a software change. Um, it’s really their livelihood, it’s their, it’s the way they do their work, it’s, it’s what they feel comfortable with every, every day, so we have to be thoughtful and intentional in the way that we, um, bring change in those situations. How about the governance role? What, what’s the, what. You’re you’re thinking there, yeah, on the governance side, um, it’s, it’s sometimes one of the hardest things to, to get, uh, folks on board for, but it’s to me it’s one of the most critical things. It’s, uh, you know, when we, when we roll out a new system, it is, it is, we try to make it as perfect as possible, but it’s only good for that moment in time. Um, organizations will evolve. They will change. Their needs will change. New programs come, new programs go. The, the, the social political climate changes, um, and the system needs to evolve with it. And that’s one of the things that I’ve seen when we, when we see how CRM or why CRM systems failed. In my opinion, this is one of the biggest reasons, um, because the, there’s no structure in place to ensure that the system is evolving along with the, uh, with the organization. So when I say governance, I’m talking specifically about a committee, a council, call it what you want, of a cross-functional group of uh folks across the organization, some leadership, some frontline staffs, everything in between. Um, making sure every department is, uh, or business unit is represented in this council, and they’re actually the ones who own the system. It’s not IT. It’s not consultants. It’s not any particular vendor. It is really this governance council that ultimately makes the decisions on, on what gets prioritized, how the system will evolve, what integrations are in place. Um, they don’t have to be technical, you know, that’s where. You know, consultants or IT come in to help implement and execute, but the ultimate decisions are really made by this, uh, governance committee in itself, and I could see how that would bleed into leadership, another one of your five principles you need leadership to create this governance council to make it real and not a, you know, a facade, right, right? And you’re saying and that yeah, and, and the buy-in that the governance council owns the. Owns the system. IT is a support absolute IT is support. So but leadership. I was, I was encouraging you to talk something about the leadership role. Yeah, absolutely, and I think that, um, and, and it’s critical because, uh, we work with some organizations right now who’ve who’ve taken our advice. They’ve created this data governance council, but it’s tough because let’s take an example, um, you know, how do we track certain demographic fields in the system? It might seem like a very simple thing of how do we track race, ethnicity, gender. Um, in, in, in these types of factors, uh, there’s actually a lot of discussion and debate when it comes to these things, you know, how do we wanna break things down, how do we wanna track it? Should we track it, um, and there can be lots of, um, differing opinions here, but this is where leadership then comes in and says, OK, I’ve, we’ve listened to everything, and, and they help, can help facilitate and manage the discussion. Um, there’s also, uh, another topic that comes up in these governance councils is also permissions and security. Um, especially for organizations that are, that are a bit siloed or are used to having their own shadow systems or their own way of doing things, you get everybody together, but now everyone wants everything walled off. I don’t want anybody to see my data. This is where leadership can come in and say, look, these are the advantages of, you know, transparency. This is what the advantages are of, of having some shared data. It can bring synergies that you can, we can refer from program to program. Um, so you know there’s going when we get these governance councils in place, um, there’s going to be debate, there’s gonna be discussion, there could be very heated discussions, but this is where leadership can really grow into, uh, they can either, you know, avoid it and say, hey, you’ve all figured out yourself, or they can lean into it and, um, help facilitate decisions. That can help the organization long term so leadership growth um or that leadership role is is critical to making the data governance work. Say a little more about the the growth and the the evolution really of the system you’re saying as the as the institution changes the the system has to change with it. Uh, is that, is that just like a, a technology maintenance plan, or, but rather, I’ll tell you what, rather than me guessing what it might be, why don’t you just tell us what, what it actually is? Yeah, yeah, sure, um, no, no, all good, um, so an example of specifically around data governance is, um, I sometimes work with organizations, uh, and we start looking at their data of, you know, OK, well, let’s say for what we need to, what we need to move to a, to a new system. Um, they wanna migrate to a newer platform and such, and I find all these data points that are there that have been there for maybe 1020 years, and then you start asking around and nobody can really explain what it’s for, um, nobody can explain the, the root of it, the origin of it, and it’s just things that have been added over time. Um, in, in the most basic form ways, it, it, it clutters the system. It adds to the technical debt. It clutters the layouts that makes it hard and, and, and to use, and, um, oftentimes that stale data, um, it, it sort of takes away from the confidence people have in the system. So they’re like, OK, yeah, I don’t know if this data is accurate. I’m not going to use it. Uh, in fact, I have this spreadsheet that I keep, and I know that’s accurate. A death knell to CRM success exactly antithetical to CRM, uh, yeah, and then if we, if we tie it back into the inclusion conversation, um, you know, sometimes I’m, I’m working with a nonprofit that works with, uh, housing, for example, and then I start looking at all these questions that they ask in their questionnaire questionnaires, and it has to do with criminal history. It has to do with substance abuse history. It has to do with all these things, and I, I start, I have to ask these questions. Why are you tracking all this? What is it is. It, is it required? Is it, and then some of the answers I get back is, oh no, no, no, this was from a grant report that somebody asked for 10 years ago or, um, a leader who was trying to do a report and they asked us to capture this, but nobody’s actually using it right now, um, and now if we think about, you know, big data, data analysis, we talk about AI, um, you know, my fear is, uh, that this, this data gets in the hands of the wrong folks and it can actually harm the communities that, that, that they’re trying to serve, so. Um, so I think that those are just a couple of examples of where, you know, systems need to evolve with the organization and then of course there’s the more operational stuff, new programs, different data points that we wanna collect, different drop downs that we wanna collect, um, and just making sure that the system evolves. The moment, the moment the system doesn’t catch up with it and it becomes too hard to make changes, um, that’s where you’re gonna see the shadow systems and the spreadsheets coming back into play. Share something else that uh you’re gonna talk about in your session today that that we haven’t talked about or or go into, go into more detail on something you think we haven’t covered sufficient. Yeah, I think, um, yeah, the part that I’m most excited about is, is really just talking about how, how the, the, how the CRM is really that operational model. I don’t, I don’t think folks really see that enough, um, you know, I am gonna ask folks like what, what are the, you know, key reasons that they see CRM systems going sideways or implementations going, you know, getting derailed. Um, so I’m excited to hear what the feedback is, but I know when I’ve done these presentations before, it rarely has to do with the technology, and so, um, you know, so, so I think that we haven’t talked about things like change management. Of, of course that’s definitely a key component of it, um, but yeah, I’m really most excited about just kind of talking about the operational model, and, uh, you know, when I, um, Had, I did a similar presentation last year and I spoke a little bit about one of the, one of my five factors back then or last just last year was, um, make sure you start every project with a project charter and uh I don’t know if I feel strongly about that this year. I say the project chart is important, but you know I, I, I would start with a theory of change like that that I think is more important, um. The, the, the project charter could is still a good data element to capture um on how you’re gonna run the project, but I think it’s a project charter, charter, yeah, yeah, of like, you know, what are we trying to accomplish in this project, who are the people, who are the roles, um, how do we make decisions, it’s important, but I think even more important and what I’m gonna emphasize this time is, is the strategy part of it. You know, who are you as an organization? What is your theory of change? How do you intend to achieve the change that you’re trying to create in the world? Let’s start there. Let’s start there and then, uh, we work backwards. We then we figure out the processes that will support that. We figure out the outputs that you wanna track to know that you’re successful. Now let’s start talking about the technology. The technology comes last, OK, yeah. Let’s, uh, so that’s the place to start. We’re gonna end, uh, we’re gonna end our conversation with that. Ruben, always a pleasure. Thank you. Thank you so much. My pleasure. Ruben Singh, CEO at 1/10 Consulting, where you know that you’re not gonna just be sold a system that, that, uh, will keep Ruben busy for 18 months, but, uh, you ultimately unsatisfied with your CRM that, that, that does not happen for 1/10 consulting clients. So pleasure, Ruben. Thank you. Thank you so much. It’s time for Tony’s take 2. Thank you, Kate. We’ve got tales from the gym, sourdough from Kim. I learned recently. Uh, one of my, uh, visits to the gym in the morning that, uh, the sourdough bread. Is still flowing from Kim to Robert. I know you know Robert Semper Fi, our, our, uh, PhD, our Harvard Kennedy School of Government PhD in, uh, global studies. Recently, new PhD and it was Kim who was giving him sourdough bread. We saw this happen once before, uh, and they had made it sound like it was gonna be an ongoing thing and it turns out that it is. I saw the exchange, she brings the loaf. Last time she went out to the car to get it. Uh, she was, she was, uh, this time she was better prepared. Oh no, you know what? Last time it was impromptu. She was just talking about the bread and he got a loaf, but then it’s continued. And this week I saw, I witnessed one of the exchanges firsthand. It’s amazing to see, to, to catch a glimpse of, of monumental, you know, milestones of in history like this. The sourdough loaf, exchange, the transfer. The gift of bread from Kim. To our new PhD Robert. So, it was a startling thing to witness. I’m, I’m glad that I was there at, at the moment. You just, you just never know when these things might, you know, might never, might, it might never happen again. You just, you just have to get lucky in life this way. I also learned that Kim is the choir director. Uh, here in town at the church. Now, my town has lots of churches, but I guess one is the church. If I had to guess, I would say it’s probably the, the biggest one, which is the Baptist Church. Uh, Emerald Isle Baptist Church. But I, that’s a guess. She’s, we just know that she’s the choir director at the church. If I ever get confirmation on, uh, on which church in Emerald Isle is the church. Of course I’ll share it in another Tales from the gym. And that is Tony’s take too. Kate. I think you need to get a loaf of this sourdough bread. Well, the first thing I would need to do is start talking to Kim. I guess you can’t just walk up and ask for a loaf. Yeah, no, I’d have to start, yeah, you know, and I wave or I say, I do say occasional good morning to Kim, but that’s it. That’s as far as it goes. So, first thing I would have to do is introduce myself. That’s a big step. You know, I like to, I like to get my stuff done in the gym. I’m there to work, not, uh, not chat up folks. Uh, oh, I got another tales from the gym. Oh, a, a, a, another chatty guy, chat, and this guy. Uh, it’s coming. It’s coming. There, there’s, there’s too much chatting. I got, well, again, I got a place to go. Well, I got a place to go back here in my home office. So I take care of my workouts in the morning. I gotta leave. I, I can’t be chatting between sets and It’s just, there’s no time. There’s no time. You know, um, these folks are all retired. We’ve got just about a butt load more time. Here is a conversation with the N10 CEO. Welcome back to Tony Martignetti nonprofit radio coverage of 26 NTC. You know that that’s the 2026 nonprofit Technology conference. You know that all these smart folks. Using technology or consulting in technology or thought leaders in technology, all for the social good, you know that we’re all gathered here in Detroit, Michigan. My guest now is Amy Sample Ward. They’re the CEO of N10. We are not at N10. We are at NTC, which is hosted by N10. It’s a little bugaboo that we share, uh, a little. Joke that we share. So we are hosted by N10. Amy is the CEO, of course, you also know that they’re the. Technology contributor to nonprofit radio. Amy Sample Ward, welcome back for, I don’t know, the 60th time, the 70th time to nonprofit radio. Thank you for having me. Thank you for, I forget the number, you’ve already told me 12 times of getting to do this at the NTC. It feels good to have it’s like it’s a core part of it now, you know. Thank you. You you actually planned for where. Nonprofit radio studio would be. Oh, absolutely. When we were on the site visit, we’re like we’re right here, this little beautiful view, sunny corner, everybody walking by, you get that like perfect podcast, ambient background noise of, of chatter and laughter. Yeah, no, we, we held this corner for you. Thank you very much. That’s what a lovely, what a lovely intro. That’s, that’s fabulous. Thank you. You can uh doff your little mic. OK. So we’re gathered here in Huntington Place, yes, which, which, uh, which is the convention center, but they don’t call it that. Exactly, thank you. I didn’t want to steal the headline, but yes, it is the Detroit Convention Center. Yes, we have thought, I, I, I’m quite curious how it came to be named that because. You know, like, what was the focus group room where they just tried and then everyone loves Huntington. Great. OK, well, let’s just call it Huntington Place, you know, um, I’m sure it’s maybe named after someone or mayor I, yes, the province leader of, yes, this is a trivia question. I, I can’t wait for a listener to email me like I can’t believe you didn’t know. Why is it Huntington Place? All right, but it is, and we’re gathered here. How many of us are gathered here in person? Well, because we’ve committed to continuing having both an in-person and a virtual, we don’t totally know how many people are in the building because you could just join virtually and not tell us. You can swap out at the last minute, totally, yep, so we’ve got, um, just about 1600 attendees in total. How many of them are in the room on any given day? I’m not sure, but you know, I, I don’t imagine that it’s 5, So it’s probably close to that number. OK, much higher than 5, right, much closer to 1600. OK, that’s right. Um, what’s, um, we’ve had, we’ve had a lot of chats, not surprisingly here at, uh, in the studio about artificial intelligence, of course. I imagine so. Let’s, let’s diverge from that. Oh, thank you for that gift. Share, share, uh, today’s keynote. I, I, I cannot. Uh, be in the key in the, in the comments for the keynotes because we’re setting up the studio because, uh, last minute stuff has to be done, ready for the 9 o’clock interview. So what was today’s, uh, keynote about? Sure, today was our, uh, the whole keynote was presented through our partnership with PIT UN, the Public Interest Technology University Network, um, which is part of CUNY no, no, oh, Pitt. OK, the pit lounge, we’re, we’re right here across from the pit lounge, yep, we sure are, um, CUNY, like many other universities, are part of that network, um, of the of the university network. That’s right. But so just to answer, I will come back to your question and I’m gonna take a meandering path, uh, to first say that because everything is horrible, everything is hard, um. Not everything, many things that we really tried this year to embrace the things that aren’t hard and horrible which are partnerships and collaboration and community and invited a number of other nonprofits who not just like in a. Talking point our mission aligned but like practically are part of what it means to advance intense’s mission of having equitable technology and an equitable world, Pit UN being one of them, spaces where they’re trying to make sure tech is built in community with community members. So we asked if they would come underneath the tent and and just have one big tent for this year and they of course said yes uh and we’re like we’ll do all the things we’ll sit right here we’ll bring all these people, you know, and one of the things they offered is how do we elevate these conversations should we partner on one of the main stage conversations and we said yes of course and how. We showcase what what it means to actually build technology in community. I think obviously that’s something I talk about you’ve talked about, you know, like that’s an idea, but how can we prove to this whole audience that it’s a real thing that people do every day. So this morning’s general session, Andrene Soli, the executive director of PI UN. Hosted a conversation with two practitioners from the Pitt UN Network where they talked about, yeah, literally this is a center at a university I run and we get all these students and all these community members and also these local government folks and these businesses and we built this whole advisory and then they decided what tech they wanted and then they built it together and then they have rolled it out and here’s how it’s sustained and really talked about like. Yeah, it’s not just possible, it’s, it’s happening, um, and, and kind of filled the morning with those possibilities. OK, cool, cool, cool. Um, so I, I’d like a little insider insider scoop or something like what is as we sit in this hallway with all these people, let’s get the secrets out. Yes, you’ll you’ll you’ll temper my question. No, what does the CEO of the host organization do with a 1600 person. 2.5 day conference. I see you, uh, you run back and forth. You, you have a radio in one hand. Lots of people have radios. All the team members have radios, but, uh, you know, I see you having conversations as you’re going up the escalator. You’re shouting down at the, you know, like asking this, yeah, but, but did the audience understand the nuances of the ethical considerations as you’re, as you’re gliding up this 10 minute answer is coming? Do they understand the ethical considerations as the as you. Um, no, so what, what, like, you know, what, what’s your, what’s your, what are your days like for the, not the lead in, but the live, the live 2.5 days. We started yesterday, today’s Thursday. Tomorrow we close Friday like around 2 o’clock or so, roughly. What do you do for these 2.5 days, you as the CEO of the host organization? It’s a great question, um. I think that my job is making sure that everyone is competent doing their jobs, so making sure everybody on the team knows if they’re. Signed up on it we have an internal staffing calendar for all the different roles to make sure people get breaks and get lunch and can walk away and not talk to anyone for a minute, you know, and so if they’re signed up for a shift and they’ve never done it before, do they know how to do it and they feel good and they don’t have to. Admit that like I’ve already checked in to say hey this is what’s gonna happen do you feel good you know you can ask me questions um and then the same thing goes to all of the partners anybody that’s here attendees too like. I want everyone, if you made it all the way here, even if you walked from a block away or you flew from 4000 miles away, that like. If you’re spending all of your precious energy to be here that you, you get out of it whatever you needed out of it, you know, and for some people that sessions, OK, let’s make sure the sessions are running, the AV team is there that, you know, those are gonna come off and you’re your best self, but also that attendees or partners, everybody felt like they’re leaving. Like satisfied and satiated and full and ready for a whole another year of hard work. So, A lot of my walking around or talking with folks is just like, do you have what you need? Do you not know where to go? Do you not know that, oh yeah, there’s already a room for that like here let me show you on the map where that room is, um, and then solving when people say no I don’t have what I need actually or I don’t know how to find that room, uh, and walking in there. So that’s my job. OK, so not, not so much putting out fires. That’s the, the, the team is empowered to deal with the if someone has a, has a purple lanyard and a radio, that means they can, so we have a, a pre-conference meeting with, with a representative of every vendor associated with the building and we say. You’re escalating it to me because I, I, I guess you believe that has to happen. Anyone on the team can say yes or no to a question and can authorize how we do this work. You, you pointed out last year that when you go to that, when you have that meeting with all the representatives of, I guess, housekeeping, uh, food, security, everything. AVIT. They’re accustomed to meeting one or two people on, on the host from the host organization. You bring the whole team. All of intent is in those meetings and they’re shocked. Like all these people, we can, we can deal with all these people. It’s right, and we ask every single one of them does an intro. Every single one of them shares what part of the conference they run. Yeah, alright, so you’re doing it differently. The food is excellent this year, as good as usual. We do really care. We want people to food. I know, yeah, I know, I mean. Uh, I, you have plus all the options. I mean, uh, there’s gluten-free, which I know is important for you, but it’s important for hundreds of people here, and there’s kosher and there’s vegan. The options have all been, it’s all been arranged. It’s not like we don’t halal, sodium-free, everything. Thank you for calling out a couple more that I that I didn’t think of, right, um. What’s the, what, what goes into the planning? Like, what’s the, what, let folks in on the. The two weeks before the first day here. What’s that, what’s that like for N10? Two weeks before, I mean, by that point we’re so down into the details of, OK, do we feel like this, you know, do we want an easel sign or a meter board sign at the bottom of that escalator? jargon jet. What’s a meter board sign? Oh, a meter board is like is literally those tall signs that that stand like 2 m tall, um, versus an easel sign which which goes on an easel, um, but yeah, we’re really down into the details within 2 weeks, you know. We have looked through all the bins and storage and we’re deciding that 2 weeks out is kind of when we do our final, you know, do we think that we need 3 more plastic sleeves that hold an 8.5 by 11 sign, you know, do we need more chocolate for community assistance desk, um, I think. Our biggest work starts a year out, you know, 2 weeks in it, you know, the train hasn’t just left the station, the train is like arriving the next and so our kind of our, our shipping. What about shipping? No, shipping is a month out. Shipping is already done. Yeah. 00, everything’s already on site here. Yeah, OK, OK, OK, um, but. We take, you know this, we talked about, you know, we have intense sleep day on Monday and then the following week is when we have our kind of multi-hour debrief and we start a debrief doc for the next conference. in 2 weeks because we don’t wait until it’s over to start, you know, um, because as soon as you’ve done something well now you know oh I shouldn’t have done it that way I’m gonna put it in the debrief, right? so we’ll go through everything. That we’ve put in there for the last year, make decisions. OK, do we just need to vent or is that actually something that we need to change, right? Or is that an idea for something to do differently and then we in that same document transition to here’s the build for next year. Speakers need a different form when they do their thing or badges need a different field in the, you know, right then and that feels in some ways like. A really big mental lift because you in order to make a lot of those decisions we’re like really playing in our mind OK what will that be like to build the registration, you know, checkout process or what will that be like to run a session in that room if we change the AV set and so it takes a lot out of everybody and it’s like hours of discussion. But then once we have that, we’re just referring to that document for a year, you know. It feels like there’s a catharsis to that too. I don’t have to keep this in my head, you know, it’s until we start the, the planning for the next one. That’s dump. It is a common refrain because it’s a year-round practice. Somebody will say, oh, I wish I had thought of put it in the debrief. We just, you know, star that document and everyone is just opening it all the time, all throughout the year, yep, put it in the debrief. OK, this is valuable institutional knowledge. Yes, yes, cumulative they are, they are coveted documents, you know, that’s cool. That’s cool. Um, are we, are we able to announce next year’s location? Yes, I should have looked up the dates. I know where it’s gonna be, but is it, it’s in Portland. Portland. It’s Portland, expected to be Portland and it’s in March. That’s OK. That’s OK. We’ll, we have plenty of nonprofit radio episodes between now and then. 50 50 to be exact. Between now and then, so there’ll be plenty of opportunities, but yes, next year’s is in Portland in March. That’s right. OK, because we, because you’re so egalitarian. Last year was Baltimore, East Coast. We’re Central Detroit. And West Coast is always Portland because so many staff live there and so Portland. Do we know two years out the location? We don’t. We don’t know that. Oh, you’re not bound. We’re not bound. You’re not bound. OK, well that’s good, right? Yes, flexibility because in years past, there were, there were binding contract COVID. Threw off the the cadence of how far out you could really book too. So I see. OK. OK, good. So Portland next year. Look forward to that. I already met someone from the AV Jen partners with us every year. Yeah, I didn’t know that. I, you know, she’s an all black and she’s got the logo on her shirt. Uh, you know, audio tape, whatever it says. And so I just pigeonholed her into, oh, they do the graphics and the recordings of, of all the of the sessions and the and the main room and the comments, etc. But no, she said she does the early walkthrough with you. They’re year round. Told me how you thought about this alcove for nonprofit radio and she’s, yeah, this is perfect. So yeah, so I’m gonna talk to her early for next year on how to get all my gear to Portland. This year, Amy, my wife and uh production assistant here, uh, lives in Indiana. Uh, where you went to college, um, so she drove, so I shipped a bunch of stuff to her because I fly. Last year Baltimore, North Carolina to Baltimore, I drove, so I drove the gear. This year I shipped the gear to Amy. She drove it up to Detroit. Next year nobody’s driving. No one’s driving all the way, neither North Carolina nor Indiana to Portland. So I would like to be able to get my gear there. It’s a real pain in the ass to bring it on a plane. I’ve done it. I’ve done it, but I’ve so many bags, gear bags, so Jen Jen is gonna. Partner with me. Jen’s gonna help you. She said talk to Hailey and Jen will have advice. Yeah, what were you gonna say? Well, you know that I do this to you regularly, but can I ask you a question, even though it’s your radio show? I think I know what you’re gonna ask, but yes, well, OK, it might be the one you, well, you might surprise me. Go ahead, of course you can. I was just gonna say it’s been 12 years of you being at the NTC and hosting. So many, I mean you do a really great job kind of curating if that doesn’t feel like a weird word, but you know selecting a real cross section of content across, I mean there’s, you know, 180 sessions or whatever and you’re not doing 180 interviews that would, you would be here for 2 weeks, you know. Ash’s with Ash’s help, I do, I do go through and select, but so I’m curious, you know, obviously 12 years ago people weren’t talking about AI and now a bunch of them are, but you know, separate from that kind of change, I’m curious any reflections that stick out to you of like. You know, I, I’m in the middle of the storm and, and you’re in the storm but not in the same spot of it that I am and I’m curious like if you can see shifts in those conversations or in those topics or in those, you know, like I’m curious what you see that’s maybe changed over those 12 years as an indicator of, of the larger sector conversation. Well, I’ve, I’ve, uh, complimented you on this before that you are a very much a macro and also micro thinker and I tend to be more tactical and so less of a macro thinker, so it’s a challenging question, but yeah, no, uh, so it’s not the one I was expecting. That’s OK, which is fine, which is absolutely fine. So I would say. You know, the way, the way now technology is mostly software, it’s not exclusively, it’s also human processes are, but I would say the way technology has evolved has changed the conversations. I mean, you know, 12 years ago, I don’t know, like I feel like 12 years ago we might have still been reading software manuals or app manuals, you know, but, but now software is so intuitive and. The user experience, I mean, I don’t, I don’t, I don’t know if 12 years ago we were talking about UX and UI. I don’t know if we were, they were very technical conversations. And, and yeah, but you know design is not just intentional but it’s just more common. I feel they’re part of that. Yes, you can feel more a part of it because the technology is more I guess human human focused, you know, it’s, it’s, it seems like it’s, it’s more common. They’re more common threads binding the technology than there than there were 1012 years ago, um, yeah, an app. Across multiple apps is a more common experience than it was 1012 years ago. The expectations are, are, are higher, I think software is certainly more sophisticated, um, but it’s, it’s, it’s more than just user friendly. It’s, there’s a more common understanding of what technology is now than I think there was 12 years ago, I think. Yeah, you would not have, you wouldn’t have looked at, well, what do, what do our competitors do? That we can improve upon presumably, but, but you know, where are they starting from versus, you know, now versus, you know, let’s start out of the box. So I’d say that I’d say that. I don’t know how to put that in 6 words, but I like that and and I think that’s all for the good and that’s all for the good of humans interacting with the technology um it’s for the good of the missions that we’re all here to promote through. Savvier use of technology, that’s all for the good, yeah, yeah. The question I thought you were gonna ask me, tell me what that is, uh, what’s a common theme this year? Oh, OK. I mean, you’re welcome to answer it if you had an answer AI, of course, which was, is more common this year than last year, but you know what I’m seeing within that niche. Much more. Conversation about the environmental impact. We’ve only got one floating in the sky. People are more concerned about it this year than they were last year. Last year, uh, ethical considerations and, and that certainly not that we’ve abandoned the ethics and the biases of using artificial intelligence, so more of like the social human impact when you say ethical, just clarifying because people maybe categorize environmental as the ethical, you know, ethical use of our resources versus ethical. Impact on humans that’s the bigger picture that you that you see. Yes, I’m seeing more of the physical environmental concerns. Water, electricity centers, yes, with massive data centers, and I think that’s because of the proliferation of them. It’s like even just in the last 12 months that conversation is coming up. If it’s not in your backyard, there’s a good chance it’s in your state. Right. We’re now talking about billions of gallons of water. Well, and, and it’s so complicated, right? Like there’s already great examples of communities doing like the real work of democracy, you know, like local communities working together, lifting up their voices and saying no, right, getting city council to not approve a, a data center contract or, or whatever it might be. However, and I think that’s great, you know me, I, we could go down that road deeply, but the thing I hear every time I, I want to celebrate one of those stories is, but then what about the community that didn’t have enough people. Like I’m gonna cry just thinking about it I know you know or know how to organize to know how to organize to organize they didn’t know what to do, hadn’t hadn’t built that social infrastructure as a rural or low resourced community. To get to make the city council do that same thing, these are the voiceless, right? or or the marginalized, right, and, and so I, multiple things are true at once. I’m so proud of communities saying we get to have a choice and our choice is no and that needs to be respected. And at the same time it is true that there are so many communities that don’t know or have access to the resources that would allow them also to get to do that, you know, so then it’s like well then we just completely keep repeating the same patterns of the places where jails are built. Right where data centers are built, where giant warehouses are built, are continue to be in the places that are gonna keep mostly impacting those same groups, you know. Yeah, yeah. And the physical impacts of all those things, as well as the environmental, just environmental meaning like just what what you you do you even have a neighborhood or you just live someplace. You don’t have a community, you don’t have a neighborhood, you just have a home or an apartment somewhere. Yeah, I know. I don’t know. They’re Amy Sample Ward. They’re a good friend. They’re, they’re our tech contributor. They’re the CEO of E10, um. I don’t know. They’re in our hotel. You’re, you’re in our hotel. Maybe we shouldn’t, I don’t know. Do you have a Friday night planned? Um, for the first time in my personal NTC history, so of every NTC I’ve worked as a staff person, but even as an, as an attendee before I worked at N10, um. I am leaving Friday night. I have like the last flight out because, um, Saturday, I was gonna say tomorrow but it’s not, it’s not Friday. So the, the, the next day, um, at 10:00 a.m. is my daughter’s ballet competition and I wanna, I don’t wanna miss it and I couldn’t and I couldn’t fly in time. You know, on a Saturday morning, so I had to take the last flight out late Friday night. Good parent. Good parent also they’re a parent. Also they’re a parent. Yes, and she’s very upset she didn’t get to come to the NTC this year and it’s like, well, next year for sure. Yes, of course, of course hugging her. Yes, yes, she will expect an interview. I’ll put her on mic. Why don’t you bring her with you? It’s, uh, it’s Amy and Oren next year. That’s on mic. Yeah. OK. Alright, alright. They’re Amy Sample Award, the CEO of N10. They are the host organization of the nonprofit technology conference. We’re at NTC. We’re not at N10. N10 is the host. Amy is the CEO. Thank you very much, my friend. Thank you for having me, my friend. pleasure. Thank you for having me. You’re, you always, you always plan on nonprofit radio. Thank you. 13, we’ll be there in Portland, whatever the dates are, we’ll be there in March in Portland next year. Yes. Next week, our 26 NTC coverage continues with responsible AI adoption and ethically using AI. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.