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Nonprofit Radio for January 5, 2026: 2026 Outlook

 

Amy Sample Ward & Gene Takagi: 2026 Outlook

Our Esteemed Contributors kick off 2026 to share what they’re looking out for in the New Year. We talk about increased hesitation around AI adoption; mitigating the risks of political, legal and PR attacks; your board’s role in protecting your nonprofit; increased collaborations between nonprofits; data protection; overcoming fears; and, a lot more. They’re Amy Sample Ward, our tech contributor and CEO of NTEN, and Gene Takagi, our legal contributor and principal attorney at NEO, the Nonprofit and Exempt Organizations Law Group.

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And welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. Happy New Year. We’ll have more to say about this. Coming up. Yes, excitement for next year. No, what am I saying? Excitement for this year. Well, it was next year when we’re recording, but it’s this year now. It’s this year, this year. Happy New Year for this year. And I’m glad you’re with us. You’d get slapped with a diagnosis you’d, you’d get slapped with a diagnosis of neoenophobia if you feared our New Year show. Here’s our not new. Well-seasoned associate producer, Kate, with what’s up this week. Hey Tony, happy New Year. Thank you. Would you call me well seasoned? Yeah. Got me. Here’s what’s up. 2026 outlook. Our esteemed contributors kick off 2026 to share what they’re looking out for in the new year. We talk about increased hesitation around AI adoption. Mitigating the risks of political, legal, and PR attacks, increased collaborations between nonprofits, data protection, overcoming fears, and a lot more. They are Amy Sample Ward, our tech contributor and CEO of N10, and Gene Takagi, our legal contributor and principal attorney at NEO, the nonprofit and exempt Organizations Law Group. On Tony’s take 2. I’m excited for 2026. Here is 2026 Outlook. It’s a genuine pleasure to welcome and say Happy New Year. To our two esteemed contributors to nonprofit radio. Amy Sample Ward is our technology contributor and the CEO of N10. They were awarded a 2023 Bosch Foundation fellowship, and their most recent co-authored book is The Tech That Comes Next about equity and inclusiveness in technology development. You’ll find them on Blue sky as Amy Sample Ward. Gene Takagi is our legal contributor and principal of NEO, the nonprofit and exempt organization’s law group in San Francisco. He edits that wildly popular nonprofit law blog.com. The firm is at neolawgroup.com and he’s at GTAC, as he has been for many, many years. Happy New Year. Welcome, Amy. Welcome, Gene. Happy New Year. Happy New Year. I really appreciate. The level of enthusiasm that you bring, Tony, and I will feed off of it to have a, have a smile on my face as we have this, what is likely very intense conversation about, uh, intense, yes, intense, but, uh, valuable, uh, and valuable, not but intense and valuable and informative. Uh, all right, I’m, I’m happy to spread, uh, enthusiasm. I hope, I’m glad it’s infectious. All right. Um, so we’re, we’re talking about the outlooks. You know, what, what are we, uh, anticipating, paying great attention to? Uh, in this new year 2026. Uh, Jean, let’s start with you. Uh, you’re, you’re concerned about, uh, risks to nonprofits in terms of our, our, uh, political. People, uh, I almost say foes, but a lot of our foes, but not all are foes. Political folks, uh, legal attacks, uh, the, the, the community, the sector, we’re still as we were in 2025, um, at risk, you believe. Yeah, amidst all the rainbows, lollipops, and roses that we should all celebrate, um, yeah, there are, there are a few troubling aspects of 2025 that will probably linger through 2026 and beyond that we have to think about. So, you know, I think, you know, just to start us off, it’s good to sort of take the risks into different buckets a little bit. Um, and so, you know, there are the legal risks, of course, and those of. Long been in existence and people and organizations can manage around that, but there are political risks now and a lot of what is coming out from the federal administration and those that support the federal administration are politically driven risks that line up with with the administration’s agenda so there’s that bucket of risks. Then there’s the whole public relations risk uh as we are kind of in in this um. Very polarized society and there are people taking sides and and various ways of attacking not just organizations but individuals within organizations and so you’ve got all of these areas of risks to think about and. I, you know, I, I think the overall goal where I’m hoping to continue to see those, you know, raindrop rainbows and lollipops and roses is just to, to be calm and, and sort of just say, hey, we’re all mission driven organizations. We know the game, um, it’s a changed playing field over the last year, but we still know what our goals are. We still know what our mission is. We still know what we need to do, and we’re going to keep trying to do it because that’s what we always do. And um just to keep our eyes open on that, yes, the playing field has changed. We’ve got risks to to to think about, um, but let’s look to. You know, sources like Tony Martignetti nonprofit Radio, so we can help manage those risks and stay calm and stay focused and and on task. All right, so Amy, Jean is. Helping, you know, wants us to be grounded, like, you know, grounded in our mission. Yeah. Uh, are, are you, uh, are you on board with that? Absolutely on board, um. You know, in December, I had the privilege and opportunity to be at a couple different gatherings, one focused on cybersecurity, one focused on a regional gathering of, of nonprofits, so all across different mission areas and Two conversations from those spaces kind of carrying into our new year outlook here and, and maybe this idea of being grounded, is that I think there’s, when it feels like every single thing needs work and every single thing is hard, it’s so Easy to be overwhelmed and be like, OK, well, it’s not even worth doing anything on security unless we can do everything. And that’s just not the case, right? Being grounded in that same feeling of, as Gane said, like, we know what our work is, we know what our mission is, is bring that same attitude to all of these pieces of technology and data and security that might be on your list, might be things you know you need to work on is. Doing one of those things is better doing, doing none of those things. And just as much as you know your mission, and so you’re not going to get distracted by the politicization of every single one of our missions right now, you’re gonna stay focused. I think that’s the perfect framing for making these decisions around technology or security or data. You know your mission. And if your community, your constituents, your service recipients are not safe to receive those services from you, then you’re not able to meet your mission. So if you have to make a decision about, should we collect this data? Should we store it over here? Should we have a web form for this, you can go back to that frame and say, Would this form make our community members unsafe? If so, how do we get rid of the form, right? OK, our funder requires that we report the number of people in our services that are in the county, because the county is our funder, right? Great. You can collect if someone is in the county, you don’t have to store that check box or their home address in their profile in your database, right? That, that data can live in different places and that protects those community members. If you ever had A subpoena or a request for that data, right? So if you can come back to this, we do know our mission. We are not being distracted from it, and we are going to keep our people safe. It really is, I think, a strong Impractical for every single staff person, not just someone on a, on a technology team to make a choice about technology systems or, you know, how you’re implementing data. That’s one bit of grounding I wanted to offer. OK, let me, let, before you go to your next, that is, it’s, it’s very consistent with the last time you were on. Which was like, uh, I don’t know, September or October of last year. And, you know, you take one step at a time. It’s better to do one step than to do no step. It’s better to take one thing than, than ignore all three because they all seem so big. And, and what we’re really adding is, and I think this is also consistent with the last time we, the three of us were together, you know, it’s not only our mission that grounds us, but now we’re, you know, we’re, we’re, we’re more focused than, We were in 2024 on protecting those, uh, on our team, uh, those, those we’re helping, those getting our services. I mean, that, it’s not that we ignored that in the past, but it, it’s a, it’s a greater area of focus now, you know, protection around data, technology, security, protection of those folks is, is just more of a focus. So I, you know, it’s, it’s like you have this through line, you know, it’s still you’re consistent. Yes, totally. I appreciate you naming that. The other piece I wanted to carry forward from these recent conversations I had at, at these conferences are folks were, you know, I may be talking about data privacy and, and how vulnerable data is in our organizations. And folks said, OK, well, so what’s our, what, how do we change our policies for these next 3 years. And I just do not think that is the approach I would ever recommend. I think it is, how do you improve your policies forever? Why would you ever want to say that your data is knowingly more vulnerable, right? Um, and I also think that you’re going to have far less staff fidelity to Your policies if you present them as a temporarily changed policy and then we’re gonna change them back we’re like how am I going to remember? I’m just going to do the one I know, right? And then in 2029 we’re going to become what we’re less secure. We’re gonna, we’re going to go back to our less secure policies, right, because this is, I really think not a matter of. Who is in office in any level of office or anything in a beautiful, equitable world that I know we’re all here to build. I would want my data completely under my control, no matter where it is, right? So why would I say, well, until we get there, let’s go ahead and have these really bad data policies, right? No, let’s, let’s build those policies now and, and manage them, train staff around them, and build the confidence in our constituents that if you share data with us, Oh my gosh, like we are protecting it at all costs. We are making sure that program history or service recipient, you know, access is anonymized away from your address or or your demographics, right? Like we’re, we’re really protecting you if your data is with us. That should always be trust that you want to be building, right? So as people are, are Maybe building some of these data retention or or um data cleaning policies for the first time, or updating them because of these more urgent uh priorities, really don’t think of it as a, as a, we’re just gonna do this right now. Like this, this is building your policies towards the world you want them to be, and as strong and safe as they can be. Yeah, 100% on what Amy is saying, and, and I, I’ll just add that, you know, I, I neglected to talk about financial risks as well. And where it comes to Amy’s point is. The stuff that you need to do requires an investment, and this is at a time when a lot of nonprofits are very resource constrained. A lot of grants have been pulled. A lot of funders are deciding to get more conservative at this point where we hope that they would actually step up. But not everybody is. There are some like notable exceptions out there, uh, but, um, we need more funders and we need more advocacy for those funders as well. But in light of those resource cons you know, sort of constraints, nonprofits have to make really difficult decisions of saying, and, and I’ll just put it bluntly, we may not be able to. Give the same level of service and support to our beneficiaries now, but we need to do that so we can protect them in the future. We need to protect our mission. We need to protect our our team so we don’t lose everybody. We need to protect their safety and make them feel comfortable. We need to protect the whole infrastructure. And support system so we just don’t vanish, uh, which would hurt our beneficiaries much more. But those are difficult decisions because that may mean pulling back on some of the services you can give or not expanding or even contracting who you can help. So really tough decisions. I don’t want to make light of that at all, um, but these decisions have to be made, um, otherwise there are some really, really sort of. Um, bad places that the organization can go at the detriment of the mission, which is why the organization exists in the first place. I want to build on something that that Jean’s talking about here and connect back to, I think. Previous times when the three of us have talked together, you know, also talked about the board’s role in all of this. And I think this financial piece Jean’s bringing up often gets to be the front and center piece of board conversations, right? The finance, our fiscal, uh, fiduciary duty and, you know, making sure that the organization is financially stable or able to move forward. But in that same way, I think our duty of care as board members requires that not that board members are Taking action and logging into this database. Like, I don’t think board members need access to your technology systems, but board members should absolutely be asking, what is our data retention policy? I want to be sure I understand it as a board member and I understand the risk of our constituents based on what our data retention policy is. And I want to know that staff are implementing it and deleting records when they should be deleting them, right? I want to know that we have a staff cybersecurity plan that staff know what to do if You showed up to work and nobody could log into their email because your account had been taken over, right? Would staff know what to do? Again, board members don’t need to be doing anything in it. They don’t need to be deciding all these things. But if you are a board member, or if you’re a staff person who staffs the board, these Might feel like technology conversations, but the board should know them and should be able to say with confidence, they know what’s happening with data, with security in, in the organization systems, just the same way that maybe they, they really ask hard questions around financials. Financials or human resources, you know, do we have a non-discrimination policy, you know, how are we protecting, uh, preserving people’s workplace, you know, equity, etc. Yeah, yeah, it’s good. Thank you for reminding us of the board’s role, um. Gene, you, you, you, you talk to a lot of boards, Gene. What, what, what do you, uh, what are you hearing from, from those key volunteers? Well, I, I, I’m hearing, um. You know, quite a bit of concern in some cases, you know, fear about whether their organizations need to scrub their websites, whether they need to change their programs, whether they need to stand up and double down on their messaging, whether they can include things like DEI or abortion in their name or mission. Whether they need to change how they report things on their Form 990s. Um, so all sorts of things that that boards are considering right now, um, and just to add on Amy’s point and, and, um. All of those decisions are so important for the board, but getting back to the financial piece, what boards can do is say, yes, you know, the financial sort of um governance is part of our job, but we also need to think about how the financials are going to support. This other stuff that we do, it’s not just about supporting our beneficiaries for right now. It’s about are we setting up systems to protect our beneficiaries from things they may not even be thinking about, but all of their privacy data, like all of that. That takes an investment to have a data retention plan and and sort of implement it and enforce it. That takes some work, and that takes HR time so just making sure that the board is down with it, that maybe you can’t quite do things just the same way you have been and you can’t go back to Amy’s point, um, you’re going to do things moving forward. In a stronger, healthier way, but maybe you’re going to have to do less of that while the money, you know, situation has contracted. So those are the tough decisions that that a lot of organizations are facing, and some won’t make it. Some, some, you know, you know, with the collapse in funding in the political and legal environment right now, there are some organizations that definitely won’t make it. But how does their mission go on? How do they make, you know, take advantage of. Others to be able to continue to provide services for their beneficiaries even if the organization itself doesn’t exist. Those are things boards need to be thinking about if they are kind of in that zone of insolvency right now. They’ve got to really be thinking very strongly about protecting their beneficiaries and advancing their mission even beyond the organization. I, I have sort of a poignant story. That, uh, happened to me last month and, uh, we’re talking about boards and Gene mentioned, well, you both mentioned equity and, you know, Um, and I only told the story. Yeah, I can anonymize it. I only told the story to one person. I told it to my wife. That’s it. But I, I think it’s instructive and cause I, you know, I didn’t tell anybody else because I, it’s not. Uh, a story that like I’m looking for like self, you know, I’m trying to self-aggrandize or something, but. It was a client, I, I was at a client, I was away in another state. I traveled to a client board meeting to present about planned giving, and I went to a terrific, uh, social the night before the board meeting, met all the board members informally over drinks and apps, you know, it was lovely. Um, I did some training that afternoon, again, the day before the board meeting with the staff. It was fun. It was like 87 or 8 of us. It was fun and, you know, I try to have fun trainings. Um, And then the board meeting came the next day, 9 o’clock in the morning. And they went through a bunch of, uh, agenda items, votes, votes, all unanimous, all unanimous, you know, it was sort of pro forma votes. Uh, they were approved the, the, yeah, and some of the things that, that, you know, uh, uh, approve this transfer for a scholarship, etc. And then came the, and then came the, um, then came a. Uh, a bylaws vote. And um they have a, they had. A sentence in there. Bylaws that said that the, uh, it was either the board or the board, um, What’s it called with the recruiting, the, the recruiting, the recruiting committee. What, what’s the, uh, you know, the, yeah, no, but nominating committee. It was either the board or the, thank you, it was either the board or the nominating committee will make best efforts to ensure that the board, uh, is non non-discriminatory, uh, not is equitable, and, you know, they would make best efforts to. Have a, um, a diverse, have a diverse board, that’s the word, OK, have a diverse board in terms of, and then they mentioned a bunch of characteristics, you know, gender and, um, income and age and location and things like that. And the vote was to eliminate that sentence, that single sentence from their bylaws, because the, they believed it’s now contrary to federal law. I don’t know whether that’s true or not, but. That’s, that was the explanation. And I, I, I can, I, I’ll never forget seeing that sentence. I mean, it was, it was the bylaws page was projected on the, on the screen so everybody could see it. And there were two remote board members at the meeting, but you know, the vast majority of the board was in person. But it’s up on the screen and it’s highlighted in yellow and it’s struck through, strike-through font, you know, that sentence about ensuring diversity on the board. Highlighted in yellow and struck through. This was not pro forma and it did have a fair number of comments. Only one board member spoke in opposition to the To the, to the, to the, uh, motion. Um, and I couldn’t see that person. They were, they were one of the two that was, uh, virtual. So it passed. It passed unanimously. Even, even the board member who spoke in opposition, that person either, well, they might not have voted. Either they didn’t vote or they, they voted for the the motion. I hope they voted again, they, I hope they didn’t vote, but they didn’t vote against it because there were no no votes. So it passed as far as I could tell unanimously. And I was just, I was struck as they were having this conversation. I, like, my head was in my, my, my palms and I was, my heart was pounding. And I was, I was just thinking, you know, if this is, if this is what they’re gonna do, it’s going this way. And then it did happen and. I thought, you know, this is like, this is a, this is a horrific moment. If I don’t, if I don’t do so, if I don’t stand up, then I’m acquiescing in this vote. And um, I got up and I just quietly, I walked over to the person who was my primary contact at the, at the organization, and he was actually leading the meeting too, uh, as the, as the staff person leading the meeting. I mean, the, the board chair led the meeting, but he was the staff person sitting right next to them. And I just, I went over and I whispered, uh, you know, in light of this vote, I, I can’t work with you anymore, and I, I wish you the best, uh, uh, for your plan giving program, but, uh, I can’t be with you anymore. And I shook his hand and I, And then I quietly exited. I didn’t say anything to the whole room. There’s no ground speech, no grandiose thing. I just whispered this to him. I mean, it was obvious. I was the one person in the room standing up now after this vote had just passed. Um, and then I said the same thing to another person who I had worked closely with for the 5 or so months that we were working together. I said the same thing to that, that, that person, and then I just quietly walked out of the room. You know, so we, we. It’s, and I sent them, I owe them money. I sent them a refund check for the balance of the retainer that they had paid me, that, that I hadn’t earned. You know, so I, I just, you know, you, you cannot, I, I, you cannot be witness to this. I mean, uh, maybe I’m a hypocrite, but do I check every board’s, every nonprofit’s bylaws to look for an equity and diversity statement in their bylaws? No, I don’t do that. I don’t. I don’t. But when it was, it was right there smacking me in the face to vote. Uh, uh, so I, I couldn’t, you know, I just couldn’t continue and that was, that was it. So I don’t know, uh, what’s the value of the story? I, I think we, we have to take a stand, you know, make a stand. Again, maybe I’m a hypocrite because I don’t check this for all the clients that I work with. I don’t. But when you’re smacked in the face with the, the, the elimination of the, the diversity initiative on the board. You know, I just think, I mean, that was just a, it was too far. And so we all have our boundaries, we all have our lines. That this is not a prescription for anybody else’s, but if you feel that something is not right, I mean, you have to, you have to, in your quiet way or make loud way, you do it any way you want. Um, in your way. You have to, you have to object. Mhm. Yeah, I appreciate that story so much, Tony. I, I, I hope individual board members can kind of take that, uh, as an example. Uh, I’ll let you know that I’m not so put off with. The sentence and the bylaws, which is a rare one to see, um, very few organizations would have it, but as, as you said, when you vote to eliminate it. There’s like one of two reasons. One is fear, and I think that was probably misplaced fear because a statement of of exercising good faith and best efforts to have a diverse board, there’s nothing illegal about that. It’s the rhetoric that’s coming that’s scary and media misrepresentation is not. Maybe not intentional in some cases, but just summarizing more nuanced language that sometimes comes out of government agencies or even the executive orders that are summarized in simplistic ways that make it sound like everything. Like DEI related is illegal, but it’s not illegal, illegal diversity is for you and I talked about maybe Amy, you were with us, illegal diversity, but that doesn’t make all diversity illegal and certainly not that bylaws provision, but if it’s not fear, then it is throwing out perhaps what many believe to be a core value of the organization and that is a reason for somebody who’s very, you know. Tied to that value and I appreciate, you know, that, that you are, Tony, that, you know, well, I, I hope some board, you know, I hope some of the board, I mean, there was the one board member who spoke in opposition. You know, I, to me, uh, you know, I would resign that board. I would resign that seat. Or educate that board to understand that if it was fear based that it was misplaced fear like and get back and in touch with their values so that their values and mission driven, not just purely like the statement in our in our. Uh, our 990 mission statement controls everything that we do. It’s our values and the fundamental value that I think every charitable nonprofit has is to preserve the dignity of the individuals that they benefit and that work for them and you know preserve the dignity of everybody involved. We don’t just serve food in a in a. A trough and say you know this is the way we can maximize the amount of food that we can get out to people, that’s ridiculous. Dignity is at the core of every organization’s values that that I would believe in anyway and if you’re throwing that out, you know, I understand why a board member particularly should walk away from that. It’s time for Tony’s take 2. Thank you, Kate. I am indeed excited for 2026. 1st, it looks like we’re going to have a new sponsor coming shortly. Uh, could still fall through. You never know, you know, like the ink is not on the, the signature is not on the agreement, but it looks very promising. We’ll leave it at that. If they don’t come through, the show is canceled. No, of course, we continue without sponsorship, no sponsorship. I mean, uh, we’re grateful for sponsors, but without them, of course, the show continues. We haven’t had a sponsor all of 2025. Uh, ended, uh, the sponsorship there ended in like March or something. So February, March, so that was Donor Box. So, um, yeah, let’s see what happens. Looks promising. And I am publishing a book this year. September, September is gonna be the publication of my book. Here’s the title. Planned giving accelerated. Finally, someone wrote a cut through the shit, no nonsense, practical step by step guide to launch long-term legacy fundraising at your small to mid-size nonprofit. Simply in one week, and you start with bequests. The title may be longer than the book. That’s OK. You’re gonna be hearing more about this. It’s, uh, I, I think that’s a pretty self-explanatory title. If you were able to stay with it. You know, if you got distracted, it’s easy to get distracted in the middle of the title. You might not have heard the, been conscious of or, you know, actively been listening to the entire title, um, but you, you should have gleaned out of that. Like the title is so long, it needs a takeaway. Uh, the takeaway from the title is that, uh, it’s about launching planned giving at small and mid-size nonprofits. There you go. And I will, of course, be talking more about it. Again, September is the publication date. Uh, I’ll have some, some, um, Early release info for, for listeners, of course, um, discounts on, uh, advanced sales and stuff like that. So you’ll, you’ll be hearing about this through the year. So yeah, so I’m excited for 2026 for a potential new sponsor and a definite new planned giving book. And that’s Tony’s take too. Oh, and Happy New Year again. How come we, we can’t say it enough times because, uh, you know, because I’ll, this, this, this will offset all the holidays that I forget about until the following week. Uh, I forget, the associate producer doesn’t remind me, and, uh, they go unnamed until the following week, which is, is bad. So, multiple Happy New Year’s as, uh, offsetting to the late holidays that the late holiday. Announcements that will come undoubtedly throughout the year. Happy New Year. That is Tony’s take 2. Kate, Happy New Year to you too, Uncle Tony, but also congratulations on your new book, or about to be a new book. About to be 9 months, but it’s coming. Yeah, thank you. It’s, uh, it’s on its way. Thank you very much. Uh, and it was very good to see you over Christmas, you and the family in New Jersey. That was great fun, great fun for several days. Because I’m not a new associate producer, am I safe to assume that I will get a signed copy of this book? Uh, with your payment, yeah, absolutely. If I buy the book, you’ll sign it. Of course, I will. Yeah. It’ll be available for you as, uh, as it will for, uh, millions of others, uh, on Amazon and Barnes and Noble and wherever, wherever fine books are sold. OK, guys, I will be auctioning off a signed book by Tony Martignetti on my Facebook. What a, what an exploitative capitalist. You’re gonna, you’re gonna, I don’t know how much more that’s gonna be worth. Uh, it might actually detract from the value. Oh, because it’s tampered with having my, it’s tampered, right? It’s, it’s, it’s, it’s defaced. It’s, it’s defoliated. It’s spoiled. It’s jaded. It’s cashed. It’s spent. Those are all good words. I don’t know if they all quite fit the meaning, but it’s all close enough. All right. We’ve got Bu but loads more time. Here’s the rest of 2026 Outlook with Amy Sample Ward and Jean Takagi. I really appreciate, well, Tony, you sharing this story and, and taking action. I do want to absolve you of any obligatory guilt, as you’ve named, you know, well, I don’t go and check all these things. There’s no way in our human capacity. We only have so many Beyonce hours in the day, right? So like you, you, it is not reasonable to expect that you’ve had access to or the time to find information on every, every single organization that maybe you give advice to because you also just give advice to people even if they weren’t a paid client, you know, and so that that’s not a reasonable expectation for any of us. And as you said, When the opportunity to stand by your morals and values came up, you did stand by them, right? It’s not, OK, well, I guess you should have, that’s disqualified until you go back in your history and you double check every client you’ve ever had. That’s, that, that’s not reasonable, right? When the opportunity was there, you, you took action. And I appreciate Jean, you bringing up. Uh, values and Helping folks think about that, while also in that same sentence talking about fear because we, we know from both a nonprofit like marketing and advocacy perspective, but also a political advocacy perspective. Fear is so influential because people become immobilized and irrational when they have fear, right? And that’s why fear is the operating model of the last 12 months, because it, it’s so much easier to influence scared people, um, than it is thoughtful, powerful, calm people. Right? And so, if we can use Tony’s story to say that maybe there’s a conversation in your organization, whether it’s with your board or with your, your staff or both, and maybe, and hopefully it’s not the same as Tony’s story, and you’re thinking about, you know, eliminating a sentence like that or, or doing something similar. Whatever it is, I think part of Operating differently right now as it has been in 2025, but will continue in 2026, is not believing that anything is so urgent, you have to operate in fear. That you can take the 30 seconds to walk away from your machine. To take a deep breath and to say, OK, what, what’s actually important as I deal with this potentially phishing attack, or deal with this funder who’s just sent us another decline, or, you know, whatever type of fear-inducing scary message you’re getting or, or conversation you’re about to have. There is no reason you can’t take 10 seconds for that breath to ensure that you’re not operating in fear, because you’re just, you’re not going to serve your mission, you’re not going to serve yourself, you’re not going to serve your community, especially if all of us are operating in fear. The more of us who can take that breath before we make a choice, or take a vote, or make a proposal. that’s going to add up to a lot more calm, confident choices than irrational, scared choices, you know. And, and a big part of that is why the, that’s a big reason why the community needs to stand together. Because that will help, that helps reduce fear. But we know that we’re not alone, we’re not isolated. You know, uh, that everybody’s taking a breath before we come back to this decision. Yeah, and regardless of what your mission is, I mean, I wouldn’t care if it was, I’m not a big supporter of guns, but, but I wouldn’t care if it was the National Rifle Association. I would stand up for their right to exist as much as I did for the Corporation for Public Broadcasting, um, and, and Plan, and Planned Parenthood. Yeah, you know, I don’t care what the mission is. It’s, it’s, it’s, it’s the right to exist and, and the community is so much stronger when it is united, united. And, you know, I think we saw that in the, um, The whole GoFundMe chaos week in, it was October. Uh, the community came together, this beautiful diverse community came together and said, this is too far. You know, this is corporate greed. It’s, it’s overreaching. We don’t know where our data, who gets the data. We, we, we don’t like the fees. And, uh, uh, you know, it played for me, largely, and a lot of people played out on LinkedIn. That’s where I was posting about it and others were as well. And, and, and our big diverse community came together and spoke with one voice. And. They removed the pages or they de-accession the, you know, whether they, they did, they deactivated the pages, they didn’t remove them. The, the 1.4 million that GoFundMe created. So, you know, there was an, uh, an instance of the community coming together in a united voice saying this is wrong. And I would say it took too long for GoFundMe to react, but I wouldn’t say it was too little, too late. It was just too late. They actually did what we asked. They just did it several days later, but they did come around and, and I think that was a, that was a. Uh, a, a big, a big win. Uh, it was, it was something that the community should, should celebrate that we came together around that. Mhm. Yeah. And carry that energy through the rest of the year, you know, I really, I think from the start of 2025 to the end of 2025, there was such a notable and noticeable, and to me, very welcome, even if late. Uh, shift in the sector of saying, oh, we don’t maybe just want to click accept on every single one of these AI tools. Oh, maybe we don’t just want to enable every one of these AI products to suck up all of our data. Like, people actually really came around this year from, oh my gosh, adopted as quickly as possible, which had been carried over from 2024 into, hey, I want to read these terms before we actually use this tool. And I, I hope like that same momentum of If it’s, if it’s bad for you, it’s bad for all of us around GoFundMe, carries forward into folks collectively across the sector saying, hey, unless our data is actually private, which I can tell you, like, it’s not. We’re not using the tool and, and we use our voice, not just. Locally, but also through not having those accounts, right? Our adoption and participation in technology is actually more influential than any money we put at it because as a sector, there’s also lots of programs to give us free access, whatever, right? And so just not adopting some of these tools until they can meet the needs, like we said at the very beginning of this conversation of keeping our mission and our constituents safe and that data safe. I think We, we have nothing to lose in, in saying we demand that before we’re going to use these products. And Amy, clearly artificial intelligence is something to keep an eye on in 2026. It’s, it’s, it’s only accelerating. Uh, are you, are you seeing, so you’re, you’re, you’re seeing greater skepticism now than, than you were earlier in 20 early 2025-ish. Yeah, for sure, more skepticism and also. You know, not that it is or is not skepticism, but it’s just a separate kind of space where organizations are saying, you know, I, I want to know what’s going to happen before we do this. And I think that It isn’t worth adopting at all costs. Like, if we have a bunch of data on folks receiving You know, refugee status, services and and entry. It’s not worth the risk to say that our staff are going to use some AI tool to help them write messages to those people, right? Like, it’s not worth it. And how, and, and again, it’s not because I think there’s a lot of folks across the sector who would identify as a, as a quote unquote AI expert, and I don’t, I don’t believe there are any, but it’s not because people feel they have expertise at the technical level. I think it’s because there’s been enough education and kind of those calm, let’s take a breath and think about this moments where across the sector, folks are saying, Huh, I don’t think this is serving us. And I think there’s something in this that is gonna, we’re gonna have to be accountable, and these platforms are not, and that’s giving me some pause, you know, back to, to board and risk and all of those pieces that Gene’s already outlined. AI is really, I think, prompting folks to say, We just need to have a little bit more information because this is on us if we, if we put the data in there. That’s very gratifying to hear. I, I think that’s enormously healthy. Yeah. And, and, and it goes to what Gene was saying, you know, grounded in the mission. I mean, let’s take a pause and let’s make sure that we are focusing on what is important to us, and that includes in evaluating whether this Not so new, but, but very shiny object really, uh, suits us. Or, or, or does it not? And it’s decision making again from the leaders, not necessarily the board here, but from the leadership of the organization of this AI tool can make things a lot more convenient. You can do a lot with this AI tool, but on the other hand, Many of the leaders of the biggest AI companies now and like the head of the former head of NASDAQ has said AI is an existential threat to human existence that I didn’t, I didn’t hear that. OK, that has got to weigh in to say, well, maybe we need some guardrails here and if the nonprofit sector is not identifying those. The for-profit sector is probably not going to do that. So like this is like really key for organizations to start to think about convenience on one hand, existential threat on the other hand. Where do we stand on our values here? You know, how are our beneficiaries going to ultimately be helped by saving a few minutes each day by using AI tools where we’re just checking the box, agreeing to give up all of our privacy rights to it, and not even know what we’re doing. Um, so really important just to weave together some of the earlier points with this and not as a super scary alarm bell, but I do think that a number of organizations don’t realize that the amount of your data, content writ large are in systems. Held on servers owned by companies that don’t even have to disclose to you that they got a subpoena to turn over your data. And then you think about AI facilitating that extraction. Automatically and rapidly, you know, as far as us thinking about keeping our people safe and really protecting that data. It’s, it is. Kind of like a web and not just, you know, a, a circle that you’re that you’re operating in, because again, you’re thinking about that data in your database, but is your database stored through a vendor that Again, they have a policy, the government could just send the subpoena to them, and they don’t even have to disclose to you that they’re sharing the data out of it, right? So, really, if we’re doing resolutions, 2026 is maybe like truly read the user agreements on the tools that you have, so that you know to what degree you even can contain the data or the impact or or where it’s going. As we’re recording this as well, you know, news came out from the federal administration that there’s a plan to require tourists to give up their rights to their social media posts, to have them reviewed on entry for 5 years, and also have to give up all of the names and contact information of their relatives, including their children as a condition. To be able to enter into the country. Damn, I didn’t hear. I didn’t, I heard about the social media. I didn’t hear about you have to give up all your relatives, relatives part of the same to come visit here. So this is still planned. This is not, so it could be rhetoric and you know, the tourism industry certainly as the World Cup is coming, is certainly going to be alarmed by this. So maybe this is a case where the for-profit sector. We’ll push back on it, but can you think about how AI would be integrated in with such an order and what a nightmare scenario this would be? I don’t know if anybody’s watching Pluribus. Um, there’s this television series on right now where, um, It speaks a little bit to kind of like ultimate threats of where this could lead to, um, and again, not to, not to be an alarmist too much, um, but there are lessons to be learned, uh, from extreme situations and say, well, let’s not go down that road, let’s go down this more beautiful road instead. Damn, but That, uh, uh, it seems, it, it seems not infeasible, but, uh, it seems on such a scale like we have, we have, well, that’s why you have to use AI to do it and yeah, uh, we have tens of millions of visitors to this country, maybe it’s 100, I don’t know, tens of millions of visitors to this country each year. All those re all their relatives and that, that they give it, it’s encompassing everybody in the world. Tens of millions of people times we all have like 3 or 4 family members at least. Uh, we all have parents. Uh, I don’t know. Uh, OK. It seems like at a scale, it’s just, I don’t know, it sounds like Stephen Miller didn’t think through. That, uh, that initiative. I had heard about the social media part. I didn’t know about the relatives, giving up the relatives to come, to come visit for a, uh, uh, uh, go to a, A week in the Pacific Northwest with your family. See, I picked Oregon. I picked the Pacific Northwest. I didn’t say no, you go to New York City for a week. I didn’t even say go to San, I didn’t even say go to San Francisco for a week. Both of which are fine destinations, but I chose the Pacific Northwest. All right. Can I bring us back to data as I always do. Um, but something that I, I know Gene spoke of very briefly earlier, and I think is maybe prepared to speak on more, um, and that we did talk a little bit about when we, when the three of us previously met a couple of months ago, but Part of this contraction in the, in the sector, organizations losing funding or, or feeling unable to operate or being attacked and, and closing, you know, there’s all different reasons, but there are continuing to be organizations that, that close. And a piece of that from N10 side of things where we’re looking at the technology and the data is what it means for Program effectiveness, to know that these models did work, even though that organization is closed now. To know what data that organization had been seen in that county where they provided those services. And now that data is gone to, to again, say what was the level of need in our county before, right? And that’s not to say that I think You know, everybody should just sell or turn over or give away a bunch of data about people. But I do think that as organizations are thinking about dissolving or closing, or kind of letting go of their own independent organization and becoming a program of another organization or something that What to do with, with the data, not just constituent data, but like, your impact data, the proof that your programs were effective. All of those different pieces, I hope can be part of those planning scenarios so that we could say, OK, well, we’re closing and we work on housing in Clackamas County. There’s another housing organization. Again, we’re not turning over people’s names and addresses, but could we at least transition data that shows These types of programs have these types of effectiveness so that they continue the work and, and that we don’t lose on the knowledge that is ours as the community members in that county, that is our knowledge. That’s our data. And if an organization closes and deletes the, right, then it’s gone. And, and really thinking about that as a public good, that there can be places where we continue to hold that. Story of your work, but also the kind of impact evaluation program data anonymized and whatever, but I’m, I’m really seeing already the impacts of losing that information in communities. Yeah, that’s terrible. Uh, I mean, what a loss of, uh, of institutional knowledge and community. Yeah, you’re right. The data is of and for the community, right? How would we as community members advocate if we can’t point to the data that said these were services we used, you know. That’s where the boards need to come in as well. So if you let your sort of organization operate till its very last dollar and. There’s nothing left to sort of. Create that transition because there is a cost to this. You need people to help you sort the data, get it over, move it, transfer it, protect the private information. Like this all takes time. You can’t do this when you’re on your last week of operating funds, right? You have to make sure you’re paying your staff. You can’t tell them at the end of the day, oh, we ran out of money so we can’t pay you. And there are all sorts of additional problems that would happen there too, but Organizations at this time, there’s so many that that are kind of in this zone of insolvency right now that hard decisions need to be made. And so that’s kind of just another big thing. The other thing I wanted to get across really quick, Tony, is just because we started with risk mitigation. I think I threw us down different rabbit holes. But do the easy stuff. Make sure your filings are in on time, like document your board minutes, you know, um, your meeting minutes, um, make sure that you have them. If you’re doing stuff that you’re not quite sure could lead into issues, explain before anybody has audited you why you’re doing something for charitable purposes, why you’re doing this for your mission, so somebody’s not later accusing you of, yeah, you’re funding this illegal sort of demonstration and you’ve intentionally funded trespassing and all of these other violations. You know, if you have it in your file that goes, this is what we were funding. You know, a peaceful protest, that’s, you know, if you have those in your books, audits and things go by so much easier and it’s not a regulator going, you just made that up because we asked for it. No, it was already in your file. So just a quick few steps on risk mitigation. Yeah, that, that brings together all the, I mean, all the areas you talked about, uh, at the opening, Jean, you know, political, legal, financial, public relations. And they all, they all spin out of 11 of the, one of the four can lead to all four being, A, a crisis at the same time. You know, something political has legal implications, which gives you bad press and your donations stop, and there’s, there’s all 4, you know, all 4 implicated. Um Do you wanna, do you wanna talk, we have, we have some more time, Gene. Do you wanna, you wanna talk more about these, uh, you know, uh, collaborations on the positive end. Acquisitions maybe on the, on the other, on the opposite end and maybe mergers in the middle. You know, and, well, closing, closings would be at the, the, the closing like to your last dollar. That’s the, that’s the bad end of the spectrum, and then, and then it continues from there. I’m sorry, Amy, please, and I just wanted to add to your kind of Spectrum of scenarios that genes may be offering some insight to at N10, we continue to get phone calls from folks who aren’t necessarily identifying one of those scenarios. They don’t even know what scenario they would look at. And they’re, they’re calling because they’re like, we’ve been put on a list. What are we supposed to do? Like we didn’t, we didn’t do anything to get put on this list, but now we’re on this public list and I’ve of course given them the technology side advice, um, but I’m curious, again, yes, those scenarios Tony outlined, but also people that don’t even know if they’re facing one of those scenarios, because they’re really just coming to this as Well, now our organization is being targeted. We we’ve been put on a list. What are we supposed to do? Yeah, it’s, it’s great. It’s a great question, right? And there are all sorts of lists that are out there, but ultimately, you know, at the end of the day, there are probably only a few 100 organizations out of 1.9 million that are on some list that has got the attention of someone in power, so. Um, there are a few organizations out there that, that have the ear of, of congressional members, and, and they’re scary. It’s scary to be on those lists or on lists of, you know, letters coming off from Representative Hawley or, or, you know, some senator’s office. Like those lists are scary, um, but right now they’re mostly sort of. Will you give us this information request letters? They’re not even like you’ve done something wrong, we’re going to get you letters like the rhetoric that sometimes comes out of President Trump’s mouth about like you know we’re going to go after these organizations because they’ve done something illegal. There are actually laws and there’s a whole bunch of bureaucracy to be able to take you know a 501c3 status away and. Taking 501c3 status away does not freeze your funding or prevent you from operating. Um, so there are a lot of misconceptions out there. The freezing the funds and stopping you from operating are largely state level, you know, actions. Now there are a lot of states out there that may not be friendly if the federal government is pulling your 501c3 status away. But there are many other states where you probably won’t expect the same type of repercussions if it was a political, it’s clearly a political reason why they tried to take your 501c3 status away. And when I was speaking about the bureaucracy again, oftentimes when we speak about federal bureaucracy or The IRS is like such a headache. It takes forever to get anywhere. Now consider this with a huge loss of staff members and a lot of expert staff members and some portion of the remaining members who are a little bit resistant to what the federal priorities are and think about how dysfunctional that may end up being. So if you’re on a list, what is ultimately going to be the, you know, the outcome of that list for most organizations, nothing, right? For most organizations it goes nowhere. They’re going to try to scare you, they may ask for documents. You may not give them to them. Will they follow up on it? Sometimes they will, but they don’t have a lot of staff. Um, so like if you gave them 1000 pages of documents or even 100 pages of documents, the likelihood anybody reads them is like really small. What about their algorithms and stuff? Their systems are super antiquated, which is, again, reasons for criticism in the past, but like that, there’s some good side to that right now as well. If you’re, so, um, one thing is. We can’t live in complete fear. Some organizations may get targeted and may go down, but it’s not the vast majority of organizations that are worried about it that are actually going to go down. The ones that they’re going to target, probably a few big ones that have the wealth to fight back, and then just some random small ones. But the easiest ones to pick off are the ones that have low hanging fruit, and by that I mean they forgot to register in time, so Texas decided to take away their right to operate there because of that, all of the crowd funding platforms say, oh, you’ve been taken off from this state because you did not comply with their laws. You can’t use our platform in multi-state situations anymore. Other states could follow as well, so like don’t give them low hanging fruit like late filing. They’re probably not going to get you because you said DEI on your website or that’s part of your mission or abortion is in your mission. All of those things are legal, right? So what is illegal DEI? Well, employment discrimination is illegal DEI, so you can’t say I’m just going to hire a black person or I’m just going to hire a white person or an Asian person or whatever it be. You can’t say that. There are some private actions that we talked about before about making and enforcing contracts, the Fearless Fund situation, Tony, if you remember, kind of private. Funding and I think Ed Bloom has gone after someone else now. Ed Bloom funded the Harvard UNC Supreme Court affirmative action litigation that ended affirmative action in higher education and admissions. Yes, he is continuing to fund organizations that fund plaintiffs. They look for plaintiffs to sue. Not just nonprofits but for-profits or anybody that has any sort of affirmative action type program that uses a contract, so not using contractual language in those type of situations can really help, uh, but they don’t have the resources to suit everybody. So again, like if they’re. 100,000 organizations that that have these type of programs, yeah, maybe 5, maybe 10 get targeted. So are you going to stop pursuing your mission because of a 0.001 chance that like Ed Bloom’s gonna get a hold of it and. Probably not, and but you can take steps to avoid the risks. So, um, just sort of be on the look on the lookout. There are a lot of resources out there, and this is why collaborating with people and saying, hey, what good resources do you have out there? Like those things are really. Good just to say, oh, the National Council of Nonprofits, they’ve got some good resources, the Alliance for Justice, they got some good resources. There are, if you Google nonprofit legal defense, you’ll find a bunch of good resources and TED, fantastic resource, right? So there’s a lot of organizations out there that can help collaborate so you don’t feel like you’re by yourself trying to find every resource by yourself. Amy, I’ll give you the Give you all the, the final word because Gene, Gene opened us. So yeah, I just wanted to build on what Gene said and reinforce, you know, going to your state nonprofit association or the national council or You know, call the Boulder advocacy support line or, you know, and 10 groups. But one piece that I think you’ll find no matter where you turn, is that folks will say, you’re not alone. Hey, we have a whole community of folks just like you. And to your point at the beginning, Tony and, and Jeane too, like, All of us are probably scared, and if you’re not scared, you’re not paying attention or whatever, you’re right. But that we don’t need to be alone in figuring anything out. We are stronger, we’re calmer, we’re better, everything together. So don’t feel like, OK, I’m gonna find a resource and then I’m gonna keep it. If you find a resource, make sure you turn around and tell somebody else, right? So that we are constantly helping. In a networked community way, because that’s how the most number of our organizations will survive. That’s how the most number of our communities will continue to have access to our services. Like, No organization is alone in, in anything that you’re facing, and none of us can help you face it if you are, if you think you are alone, right? The Amy Sample Ward, our technology contributor, CEO of Inten. With them is Gene Takagi, our legal contributor and the principal of NEEO, the nonprofit and exempt Organizations Law Group. Thank you very much, Amy. Thank you very much, Jeane. Happy New Year. Happy 2026. Next week, be human and be yourself for best fundraising. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Happy New Year again. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for September 22, 2025: The State Of The Sector (Beginning With AI)

 

Gene Takagi & Amy Sample Ward: The State Of The Sector (Beginning With AI)

This year, any conversation about the nonprofit sector finds its way to Artificial Intelligence. So we start there, with our contributors Gene Takagi on legal and Amy Sample Ward on technology. Amy is concerned about our lack of security readiness and shares their Top 5 security must-haves. Gene explains your board’s duties around tech, budgeting and planning. They both see resilience as critical. Plus, a ton more. Gene is principal attorney at NEO Law Group and Amy is the CEO of NTEN.

Gene Takagi

Amy Sample Ward

 

 

 

 

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Hello, and my voice cracked. Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d suffer the effects of chondrodermatitis, nodularis helicus. If I heard that you missed this week’s show. Here’s our associate producer Kate with what’s on the menu. Hello Tony. I hope it’s so funny. It’s that voice cracks like I’m 14. Hey, Tony, I hope our listeners are hungry. The state of the sector, beginning with AI. This year, any conversation about the nonprofit sector finds its way to artificial intelligence. So we start there with our contributors Gene Takagi on legal and Amy Sample Ward on technology. Amy is concerned about our lack of security readiness and shares their top five security must-haves. Gan explains your board’s duties around tech, budgeting and planning. They both see resilience as critical, plus a ton more. Jean is principal attorney at Neo Law Group, and Amy is the CEO of N10. On Tony’s take two. Tales from the gym. The cure for dry eyes. Here is the state of the sector, beginning with AI. It’s a pleasure to welcome back Gene Takagi and Amy Sample Ward, our contributors to nonprofit radio. Gene is our legal contributor and principal of NEO, the nonprofit and exempt organizations law group in San Francisco. He edits that wildly popular nonprofit law blog.com. The firm is at neolawgroup.com and he’s at GTech. Amy Sample Ward is our technology contributor and CEO of N10. They were awarded a 2023 Bosch Foundation fellowship and their most recent co-authored book is The Tech That Comes Next, about equity and inclusiveness in technology development. You’ll find them on Blue Sky as Amy sampleward, aptly named. Welcome. Good to see you both. Gene, Amy, welcome back. Good to see you both as well. I actually got to see Gene in person this week, which was a real treat. But your faces coming through the internet. Where? Where? In DC in a in a meeting. Oh, cool. Yeah, it was wonderful to see Amy and hear a little bit more about her family and learn, learn about things going on. um, and great to see you too, Tony. Thank you. Last time we were together was the 50th. That’s right. Yes. All right, um. So Amy You have been, uh, you have lots of conversations with funders, intermediaries, nonprofits, uh, I’d like to start with you just. What are folks talking about? Yeah, I think there’s A lot of desire for thoughtful conversation across the sector right now and, and over, you know, the last handful of months and I’m sure the months to come. And that desire for thoughtful conversation is trying to be held in a time where things feel rapidly unraveling, you know, and A few, I think patterns have been coming up at least in the versions of conversations that I’m, I’m in, whether those are, you know, 1 to 1 with other intermediary organizations, capacity building organizations, um, nonprofit service groups or, or even philanthropy serving organizations or with funders themselves, and they’re, of course, different. You know, flavors of the same dish maybe, but I think everyone really wants to hear and help and It feels like there’s not that much help happening. Um, I think when you talk to funders are presume you’re talking about. How does that go? Like you you should be funding technology, you should be funding capacity building, you should be funding. that are advocating for things or yeah, I mean, part of what sees as our kind of theory of change in the way that we make impact is of course and directly supporting nonprofit staff through training but also shifting the conditions in which all of us are doing this work. Right, so asking funders to fund adequately for the technology and data that is needed to, to deliver the programs, their funding right is part of that or, or all kinds of other advocacy, um, big, big a little a, you know, influencing thropy, and they, and I, I have to do, so they take these meetings like they don’t mind being told what they ought to be funding. Oh, it’s easy to take a meeting. It doesn’t mean you’re making you’re implementing what’s what’s the outcome and what’s the action? I realize that. But I’m OK, I’m, I’m, I think that most of the, most of the conversations N10 is entered into with foundations are not necessarily on the premise of like, can you please give us this feedback to fund a certain way, right? We just say that when we have access to. To folks that we, that we could share it with, but mostly, um, I think in these times, just like honestly in 2020 funders and other philanthropy serving organizations are asking for what we see because we are able to see into a lot of different types of organizations across the sector, not even just in the. and see trends that are emerging, see what folks are really asking for help on right in a way where we’re not having to divulge, oh, this organization that’s your grantee, they don’t know how to do this, right? There there’s not that vulnerability we’re able to share trends and unfortunately, the trends aren’t aren’t new, but, but at least they’re asking about them right now and they. are very, um, vulnerable issues. Like we are seeing incredible lack of security readiness in organizations. And as we’ve talked about on this show, and Gin has talked about, you know, there’s a lot to be concerned about when you think of a nonprofit organizations like digital and cybersecurity because It’s your staff, it’s your content, but it’s also all of your constituents, all of those people who’ve received programs and services, and if you feel that your mission and your programs and services are vulnerable, those folks in your community who’ve accessed them are 10 times more vulnerable, right? um, than your organization is, and that’s something that I think for us we just. We care about that kind of more than anything and so it really has felt like a spotlight on security and even just to um illustrate, we we can created a new program just to try to help in this way, um, a 3 month just security focused program. We had a single email that said that it was open. Um, In 4 days, we had 400 applicants from 26 different countries asking to be in the 20 people, you know, cohort, so That was, I think, validation that we were really hearing the trend and hearing what, OK, what are, what’s behind some of these questions that we’re getting? What are people really struggling with and oh my gosh, OK, we’re right, they are really struggling with security. This is um let’s, let’s bring Gene in on uh on security. You’re nodding a lot, Gene. And, and we have talked about, as Amy said, uh, as they said, we, we have talked about it, but, uh, you know, it’s, it bears amplification, because we, we all have talked about cybersecurity, protecting data, but especially as Amy’s saying, the, the, the people you’re doing the work for, if you’re, if you’re involved in a people, uh people oriented work, Gene, remind us. Oh, I’m amplifying everything Amy says, as I’m wise to do, um, but maybe I’ll just add that, you know, when people think, including funders, when they think about technology and, and some of them are just focused on AI right now, but technology is much broader than that, of course. When they’re thinking about technology, they really have to think of it as one of the core assets of an organization, and that’s not all because it’s also a huge risk and liability not only to the organization but all to all its beneficiaries and its communities that they serve and it’s communities that they exist in so it’s all of that it’s it’s even more complicated. To manage if I might venture and say this, then your other main investments which are like in staffing and in facilities like this is stuff that we don’t have a lot of experience with it’s newer things that are coming up. We haven’t learned how to manage it very well. It’s a little bit out of control. as it develops as with AI going on we don’t even know what the laws are related to this um so this is stuff that funders need to fund and organizations need to invest in really badly and when they don’t think about doing this they’re they’re really. Living for the short term at the expense of the intermediate term because it’s not even that far off in the future where these risks will ripen. They will ripen very, very quickly now. um, so that’s my two cents. And add to what she’s saying. I talked to two different, um. Funders who are who are regional funders, not national funders, and said, hey, I know the folks that are your grantees, they’re um predominantly rural organizations. They’re predominantly very small organizations, you know, single digit FTEs. There are folks that we can see in our data, not as individuals or individual organizations, but by kind of organizational demographics, are, are very likely to have really low scores, you know, ineffectiveness in these areas. We have free resources. We’re not even like asking you to fund us necessarily, like, which I should have been asking, but, you know, coming at it from really how do we get these resources available to organizations who we know are vulnerable, and their feedback was, well, security is not an issue that any of our grantees have raised with us. And I just want to pause there because why would a grantee in the vast power imbalance between a very small rural two-person organization and a funder, say we don’t have a security certificate on our website, we don’t have secure, you know, donation portal, we don’t. Have a database protect like why would they surface these would be fun? Of course they had of course no one has brought this up, right? Why would they point you, you need to be thinking beyond what was in that grant application and about really the, the safeguarding of that mission. Not only why would they admit it, but it may very well have nothing to do with, although it’s, well, it is related to what they might be seeking money for, but it, it’s, it’s grant application. Yeah, it’s not, it’s right, it’s not gonna be a question on the grant application is your, you know, do you have a, do you have a secure fundraising portal? Um, Gene, you have some advice around board like this should be at a board level, board level CEO conversation, right? Yeah, I mean it’s where it starts to get started. Yeah, and, and very obviously like technology comes up as a budget item, right, for the board. So when the boards are approving annual budgets, are they leaving any space for technology changes? Well, so many organizations, including public governments, are, are just like putting patches, right? They’re investing in patches and so they’ll patch, patch, patch. Um, but the technology is advancing so much quicker than patches can actually address. And again, The persons and organizations at risk are not only the the charity itself, right? It’s all of the beneficiaries whose data they’ve compiled and potentially like just goes beyond that as well. So it’s really, really important now for the boards to say let’s think about this as one of our core assets and our core risks and figure out how we’re going to properly budget for this item. And talking about sort of risk opportunity, you know, assessments and saying, well, what happens I, I’m a big fan of scenario planning and maybe it’s hard because these things don’t have definitions but over strategic planning for like a a longer term plan. I think scenario planning right now is really important because the the environment is just shifting so quickly, right? It’s like shifting every few months it feels like so scenario planning for different scenarios and and some of that would be well what happens if we don’t change our technology or what happens if we don’t invest? What are the worst things that can happen? What are the likely things that are gonna happen? and do we actually have board members who understand any of this? Do we need to relook at our board composition? Do we have anybody younger than 50 on our board? And for a lot of organizations, too many organizations, the answer is no, which will hurt you in the fundraising sort of pipeline down the road very quickly as well. Um, we’re not incorporating enough, um, Gen Z, millennials into the governance and leadership positions as, as boomers and even, um, Gen X are are are hanging on to positions longer. You know, for, for a reason, for a good reason, but, um, we need to bring more younger people into the pipelines because they have perspectives. They have a lot of what’s at risk, um, here as well. So that’s kind of my thinking in with respect to fiduciary duties, in the budgeting, they’ve got to understand it. In the recruiting for board members, they’ve got to figure out how to develop the pipeline of who to bring in on the board, like in their duty of loyalty, like to the organization’s best interests, they’ve got to be. Thinking not only about the purpose or the mission of the organization they’ve got to be thinking of the values of the organization, including how much they value the community and all of this relates to the organization’s um what what I’ll call it’s. Reputation or it’s just um legitimacy to the public at a time when the government is poking holes at organizations’ legitimacy if you haven’t earned that from your own community fundraising and everything else will will just dry up so you’ve got to invest in legitimacy if you’re not investing in technology at this point and protecting persons that rely on you. To safeguard their data you’re gonna lose legitimacy really quickly and you’re gonna be irrelevant or or, you know, liable for, for what are two quick things to what Gene’s saying on, on the staff side but then also on the board side. Plus a million to everything Gene said about making boards more diverse, um, including age, but I don’t want folks to think that that means because you need to like have a 25 year old on your board that’s now in charge of your technology. The board’s job is not to be in charge of your technology, but having more folks in that board meeting who have perspective or experience a lot of different. Things are possible helps open up strategic conversations to say, hey, have we considered this? Not that I’m now the implementer because I’m the board member, but it really does help and I just want to draw that line that we’re not saying make someone on your board in charge of technology, but having people comfortable with technology strategy conversations is very, very valuable, of course. The other side on the staff side, You know, one thing we see in our research, um, and our, you know, different assessment tools and in our programs, yes, there are still organizations that don’t have all the policies that they could have, right? They don’t have strong data retention policy, they only think, oh well, payroll files or HR files, right? They’re not thinking about all of the data, all of the content, you know, all these different things, right? We can have a big policy book and there’s work to be done there. But the real area of vulnerability that we see is organizations likely have some policies, but they do not have staff fidelity to those policies. So you could like go through a checklist and be like, yep, data consent policy, data collection, you know, but staff don’t know the policies exist and they are not practicing them at all in a consistent way. And so I wanted to go back to the scenario planning note because I think we see some folks um. You know, yes, you could bring in a consultant or you could get some sort of big security like test going, but what you could also do is in a staff meeting just take that time and say right now if we got an email that we had been hacked, what do we all think we would do? And just talk it through together and see oh this person. Thinks we would do this and this person over here says, oh we have an account here. What do we have? What, what is our answer, right? What, what are the questions we don’t know how to answer? Let’s go answer those questions for ourselves and really have more um opportunity I think to surface with staff where people don’t know something, not in a shame way but in a like, gosh, this is what we should focus our training on isn’t just let’s draft another policy. Let’s understand how to do these things as the people doing them every day. Amy, uh, in, in a couple of minutes after Gene and I talk about something that I’m gonna ask him, then I’m gonna ask you something, but you, you, I don’t want to put you on the spot with no, no forewarning. If we have, let’s, let’s take a, let’s take a, our audience is small to mid-size, so let’s go more toward the smaller, let’s take a, let’s take a, a 15 person nonprofit. Uh, it, I’m not sure it matters what the mission is. I, I, I don’t want to constrain you. I want you to think broadly. I, I’m the CEO of a 15-person nonprofit. Uh, we’ve got a $4 million annual budget. Is that 2, maybe 33 to $4 million annual budget for 15 employees, full-time employees. Uh, what I’m gonna ask you in a couple of minutes is what, what are some, what, what basic things can you name for us that, that we ought to have? OK. You, I thought that was you know way, you know, yeah, I know you’re gonna start writing, thank you. Gene, I want to ask you, uh, I, I, let’s let’s talk about the core assets of a nonprofit. Uh, you, you, I love that you’re identifying technology as a core asset. Are there, are there other core assets that, that I’m not thinking of? The staff is typically number one, right? Facilities is typically a pretty big investment, although that’s been changing um with a lot of remote working now and organizations seeking to downsize how they allocate where their investments are, where their assets are. um, staffing is also changing and. Part because of some technology, right? So if technology isn’t in that bucket in there, you may be downsizing staffing, you may be reducing facilities, but why is that happening? Probably somewhat related to your technology. If your funding stays stable. I know that’s a big assumption, but probably technology is playing a part in that. Is your technology? Gonna break down like in a year. That’s something to really think about. If you’re now reducing staffing and reducing facilities, relying on technology that’s gonna break down in a year or give you problems in a year or create harm to your beneficiaries, that’s like the big one that that Amy raised that, that really hits home for me. It’s like. Now you’ve got to really rethink what was the board doing? Did you even think about that? Um, so you know as part of your fiduciary duty of care, and again I love to think of it in terms of both the mission of the organization and the values of the organization which if I bring it down to fundamental human rights, it’s preserving dignity to your beneficiaries, right? And if you’re not safeguarding your private data and if you’re letting health data flow away, and this includes your employees too, right? like. Like your key stakeholders, if they can’t trust you. Then your legitimacy is also gone, right? So you’re really just shooting yourself in the foot unless you’re doing that. So boards have got to now rethink like we maybe weren’t thinking about technology that way so much before, but as we’ve seen how exponentially, you know, um, exponential changes technology creates for our organizations and the environments and what we invest in and what our risks are, boards have got to be in the mix and I agree absolutely with with um. Amy, it shouldn’t be the 30 year old or 25 year old board member who’s like, OK, you’re in charge of the technology. Yeah, no, no, it’s, it’s, but it’s another perspective in there. Yeah, and it’s, it’s, it’s better informed, uh, look, I’m the oldest person on the on the meeting, uh, in our chat. Uh, they’re, they’re better informed, you know, they, they, they have a a fluidity, they think about things that, that 63 year old is not gonna think about or 55 year old is not gonna think about. Um, so I’m just kind of fleshing out, yeah, of course, different perspective, but how so? Because they, uh, depending on their age, they either grew up with, you know, uh, technology is an add-on to my life. And some people have had it since like age 5. You know, I had a rotary phone at age 5. And I always dialed it backwards. So, you know, I was challenged from the beginning. Our colleague, our colleague is looking up from our uh homework assignment, homework from their homework assignment. What, uh, what, what do you, what you, what can you enumerate for us? I have 5 things I wrote down off the top of my head. I don’t know that if I had. You know, 50 minutes instead of 5 minutes that I would write the blog post with these same 5 pieces, but I think all of them, I know you gave me an organization, kind of 15 people, 4 million, but I don’t think any of these. Are unique to that organization. So I just want to say that. The first is cyber insurance. I know everybody thinks like let’s make sure we have our DNO in place. Check the box for some insurance as well, you know, um. Let’s make sure everybody DNO directors and officers insurance in case you’re not familiar with that, that’s, that’s an essential should definitely have that directs and officers, thank you. Yeah. Yeah, the second piece I um put down was data deletion practices. I feel like there’s such a focus on preserving data and content at all human reason, um, but actually, Like, to what end do you have this, especially to to Jean’s point before about the dignity of people, and they’re not in your program, you’re not reporting on them, you know, to a funder, you’re not, why are you saving every bit of this if it means somehow that list is taken, you know, um, and we talk a lot in our kind of closed cohorts when we’re working with organizations. That it isn’t that we don’t think there’s value in being able to look at longitudinal data of your programs and, you know, do that evaluation, but you don’t need to know that Amy Sample Ward was the person in that program, right? There are ways that you could anonymize the data and still preserve the pieces that are helpful for your program like evaluation. Well, removing the, the risk of it still being me or Jean or Tony, you know, associated. So I really think deletion practices and policies that dictate when you delete things, how much of it you delete, what you um anonymize is really important. Third, This is, I think, hopefully more top of mind for folks since so many organizations. Maybe became hybrid or virtual or remote permanently from the pandemic and that’s content and machine backups and and redundancy. I see a lot of organizations who say, oh, but we use the cloud, right? Like we use Microsoft 365 or we use Google Workspace. OK, but in your day to day is every single document that someone’s working on in those systems and if they’re downloading it to work on it offline for any reason. Well, does it have data in it? You have constituent information in it, um, but also like if someone’s working on something and they’re You know, computer is stolen or broken or vulnerable, is all of that backed up somewhere? Do you, you know, there it’s quite simple to set a full machine backup to the cloud every day too, right? But it, it just takes thinking of that, prioritizing it and setting it up, um, including, including with that recognizing. That employees might be using their own devices. They, they probably shouldn’t be, you should be, or you should, you should at least be funding their technology, their, their monthly Wi Fi bill, etc. but beyond just recognizing that they may not even be using exclusively your technology and, and what’s the, what’s, so then what’s the redundancy and backup of on their own devices. Technology policies that say the only tool you could use is the laptop we gave you are intentionally limiting your own understanding of how those workers are working because there’s no way that they are only using that laptop you gave them. So, having a policy that says this is how you safely access our tools, whether you’re using our laptop or not, at least allows you to build the practices, the human side of security into that use instead of pretending it doesn’t happen, you know. Yes, yeah, OK, number 4 and number 5 are somewhat similar, but again this is where we see big breakdowns in practice. Number 4 is that Every system that can have it has two factor enabled and is required. There’s so many ways to do to factor that it isn’t an excuse to say that it’s like burdensome, it doesn’t have to be like, it doesn’t have to be a personal text message. It could be an authenticator app, whatever, but like you need to have to factor on everywhere, um. And need to be using a password manager so that staff are not sharing passwords with each other by saying, hey Gene, the password to, you know, our every.org account is is this like, oh my God, you know, that we can both we can both log in but it’s encrypted we don’t see the password, right? We’re sharing it um in a safe way. And then the last one, number 5, is that, again, a practice, organizations have established processes for admin access for if you get logged out of something that it is not. I email Tony and say, oh, hey, will you send that password to me? Like, most of the security vulnerabilities that we see with organizations isn’t because somebody was in a basement and hacked their way in. It’s they sent one phishing email and a staff person responded and was like, oh yeah, here’s your password, right? Like, it wasn’t hard to get in. So, If you have a policy that says you’ll never email each other to say I got logged out, what is, what is a more secure way? OK, well, I call you on the phone. We have this secure password that we say to each other that only staff know and like. I’m not saying that has to be your plan, right, but it isn’t just randomly, oh, the ED sends an email to the staff person that says, please reset my password. Like, I don’t think that’s gonna be foolproof, you know. OK, so it’s just as simple as like a procedure for what happens when somebody can’t can’t log in. Exactly, because that does happen. So why not create something where everybody on the team knows this is what we do. I know I’m doing it safely, you know, and following the procedure. OK, those are pretty, those are pretty simple. Um, so you might, you might say, well, cyber insurance, that’s not simple. It’s not like I can do it today, but you can talk to brokers, you can talk to insurance brokers for cyber insurance, data deletion policy. I’m gonna venture that N10 has a, uh, sample data deletion policy and its resources. There you go. Backup and redundancy. Do you have, is there advice about that in Yeah, there’s lots of it, but I’ll put it on our list to make sure that there’s some guidance on that on our cybersecurity resource hub, which is all free resources, so I’ll make a note of that. Beautiful. 2 factor and and password manager. All right, that, I think that’s pretty well understood. I mean, uh, I, I have clients that use the, uh, the, the Microsoft authenticator. As soon as, as soon as I hit, as soon as I hit enter on the, on the laptop, I can’t even turn to my phone fast enough. The Microsoft Authenticator app is already open, notified. I’ve already got the not in the, in the second it takes me to turn from one side of my desk to the other. The authenticator is open. Uh, so it’s not, there’s no, it’s not like there’s no delay. Right, um, OK, and a procedure for not being able to log in, uh, uh, I bet you could find that on the intense site too. All right, thank you for that quick, quick homework. Thank you. All right, all right, so this is eminently doable. And then there’s, you know, of course you have to go deeper. There, there are policies that you need to have, but you know, I wanted something kind of quick and dirty, so thank you for that. All right, all right. Um, Should we turn to just like general state of the sector from our cybersecurity conversation? Sure, um, Amy, you wanna, you wanna kick that off? You kick that off. Yeah, I do talk to lots of people and I think, you know, we’re hitting the two-year mark of kind of like unavoidability of people constantly talking about AI which I have my own feelings about, but, you know, If I step out of any one day’s conversations about AI and look at the last two years, we’re in a very different place of those conversations, you know, um, in a way that I think I finally feel good about how the trend is going in those conversations, um, a lot of one on one calls I have with, with really diverse organizations, you know, small advocacy organizations, global HQ or, you know, like all kinds of folks is. How do we not use the tools that are being marketed to us? And how do we build a tool that’s purpose-built, that’s closed model, that’s just the content we want it to have, right? And like actually useful for us. Which I think is really exciting, that folks are kind of seeing that it’s, it’s just technology, just like, yes, it has different capabilities, you do different things, different tools do different things, of course, but I’m really excited that it feels like folks are trending towards. Well, we have some use cases. How do we build for those use cases versus we want to adopt these things? How could we find something to do with these things we want to adopt, which I think was the reverse order of it all. You and you and I have a friend who is devoted to this exact project, uh, George Weiner, CEO Whole whale, they’ve created Cas writer. Yeah Horider.AI, which is intended exclusively for the use of small and mid-size nonprofits, limited, limited learning model, uh, your content safe within it and not being skilled in artificial intelligence, that’s about the most I can say about it. But whole well, they have a, they’ve, and they’re not the only one I’m sure, but they’ve created a product specifically, uh, to take advantage of. The technology of AI, but reduce a small and mid-size nonprofit’s risks around your use of it in terms of what it brings in and how it treats the data that you provided. Yeah, causes writer, change agent, there’s a number of folks in the community. You know, trying to help organizations in this way, which I think is great, um, but a trend, a smaller trend in the last couple months in these AI conversations, bigger trends like I said, but there’s also this piece where I’m hearing from folks saying that. They can tell, for example, a colleague used Chat GPT Gemini, and, you know, a large tool like that to to make this proposal that they sent to them or this email, and when they say, hey, it’s really clear that you used Gen AI tools to write this, could we talk about it and get into like your thoughts more about it? There where they had in the past felt that folks were like, oh yeah, I did, but like here’s what I was thinking. Now there’s just complete denial that the tools were used. They lie. People lie? Yes, that’s right. And so to, they’re like, well, how do we have strategic conversations about the way we use these tools if you’re going to deny that you’re using them. Well, let’s let’s talk about what, when you lie to someone about anything, especially I don’t, I don’t, it seems innocuous to me, but, uh, including AI, well, I’ll, I’ll, I’ll leave my own adjective out of it. I think it’s innocuous. It’s so the the technology is so ubiquitous, but all right, if you lie about anything, you, you lose legitimacy. I, if I were a funder, uh, OK, thank you very much. Goodbye, because you just, you just lied to me about something that I don’t think is such a big deal even. And I’m giving you a chance that I was able to point to it, you know, yeah, and I’m giving you a chance to overcome it. I want to have a chat human to human, and you’re denying that the premise of my question. OK. All right, I’m so I’m shocked, obviously, I really, I’m dismayed that people are lying about their use. That’s completely contrary to what the advice is ubiquitous advice is that you’re supposed to disclose the use. Right. I’ll just throw in there that. Please, Gene, get me off my, push me off my soapbox. Well, back to kind of board composition, if you ask a bunch of board members, I think many of them. Would say AI is just like one thing. They have no idea that like AI is a million things, right? And you’re probably using many, many forms already whether you realize it or not, even on a Google search, like, you know, AI is popping up now you might, that might be a little bit more obvious now, but. Just to, to know that AI if I compared it to a vehicle, for example, it could be an airplane, it could be a bicycle, it could be a tank, right? They they all have very, very different purposes and repercussions and so you have to understand that like, oh we’re gonna like invest more in AI. That doesn’t mean a whole lot. So, um, to figure out what your what your strategy is again, I, I, I think, um. Cybersecurity and when when organizations are gonna venture off into AI a little bit more they’ve got to see it as part of governance and not just information technology it’s not just the uh a management tool it’s part of their governance responsibilities. It’s time for Tony’s Take too. Thank you, Kate. Got another tails from the gym. This time, two folks whose names I don’t know yet, but I do see them. Fairly often, they’re not as regular as Rob. The marine semplify or uh Roy, I’ve talked about Roy in the past, not, not, not as common, but we’ll, we’ll, we’ll find out. Like I did find out the uh name of the sourdough purveyor, you recall that just a couple of weeks ago. Uh, I, I’m gonna hold her name, it’s in suspense now, but, uh, I learned her name, the, the one who gave the sourdough to to, to Rob. So these two folks were one of them, uh, the guy. Suffers dry eyes. And the woman he was talking to had the definitive. cure for dry eyes. You have to try this. And she was on him for like 5 minutes, you gotta try this. Hold, hold on to your, make sure you’re sitting because you know you’re not, you, you’re not gonna wanna, you’re not gonna wanna stumble and fall down when you hear the startling news of the dry ice cure of the uh of the century. Pistachios, pistachios. She was very clear. 1/4 cup. She, she did not say a handful, which to me a handful is a 1/4 cup. She didn’t say a handful. It’s a 1/4 cup of pistachios daily, right? This is a daily regimen you have to follow and you will get results within 3 to 4 hours. She swears it 3 to 4 hours, your eyes are gonna start watering. It’s gonna be like you’re crying and tearing, like you’re at a funeral or a wedding. That’s how much water you’re gonna have. All right, I editorialized that I added the wedding funeral, uh, uh, analogy, but she swears within 3 to 4 hours your eyes are, are gonna be watering. Follow the regimen, pistachios. She was also very precise. These are shelled pistachios. You don’t wanna get the, uh, the unshelled ones too much work, uh, which to me that’s interesting now that’s, that’s contrary to the advice that I’m hearing on, uh, YouTube. There’s that guy on YouTube, the commercial that I always skip, but sometimes I listen, uh, Doctor Gundry, you may have heard Doctor Gundry on the YouTube commercials. He talks about pistachios. He says get the unshelled ones because that way you won’t eat too many of them because you have to go through the task of shelling them yourself so you won’t eat too many because too many pistachios, according to Doctor Gundry now this is too many pistachios is bad, but the right amount of pistachios is, is, is, is beneficial, but he’s not as precise as the gym lady. He does not say Gundry, you can’t pin Gundry down. Of course, I didn’t listen to his 45 minute commercials, so, you know, I listened for like 7 minutes and I got the, the shelling, uh, the tip from, uh, from Gundry. So, He’s not as precise as the uh the dry eyes cure lady. A 1/4 cup of pistachios shelled every day. You’re gonna get immediate results. That’s all, it’s just that simple. cure the dry eyes. Don’t buy, don’t buy the over the counter. Don’t buy the saline in the bottle. Don’t buy the uh red eyes. Well, red eyes is a different condition that, uh, it’s different. She doesn’t claim to have a cure for that. Dry eyes, she, she stays in her lane. She’s in her lane, dry eyes. That is Tony’s take too. Kate. I like the specificity of the uh the shelled unshelled unshelled, no, no, no, get the shell, the ones without the shell, they’re already been shelled. She’s very precise cause that, because the shells are gonna take up more capacity and you know, and then you’re not gonna get the full 1/4 cup uh therapy. The treatment is gonna be lacking because you’re not gonna get a 1/4 cup because the shells are taking up space in your measuring cup. Well, then my next question would be like, salted, unsalted, old bay, no old bay. It’s like, Well, you should have been there with me. Uh, she didn’t, she didn’t specify. I think just straight up. She didn’t say salted or unsalted. That’s a good question. You’re gonna have to go on your own, let’s say if it’s a, if it’s a dry eyes regimen. Then you wanna, you wanna be encouraging fluids. So I would guess, now this is not her. I don’t wanna, I don’t wanna impugn her, her remedy, her treatment, you know, with my, my advice now I’m just stay in my lane. This is not my specialty, dry eye cures like hers. I would say you probably want the unsalted because salt, uh, salt causes, uh. More dryness, right, if too much salt, you know, you become dehydrated, I believe, so. But again, that’s not her. You know, I don’t wanna, I don’t wanna add anything on to her, her strict regimen. Um, oh, and by the way, uh, I heard one of the, uh, commentators I listened to on YouTube said, uh, somebody had Riz. I knew exactly what they meant, yeah, I knew exactly. I didn’t have to go look it up in the, I knew it, charismama. I said, oh, I know that. I don’t, I don’t have to go look it up in the uh in the slang dictionary. Oh, so proud of you. Yes, thank you. That’s just a couple of days later. All right. We’ve got Beu but loads more time. Here’s the rest of the state of the sector, beginning with AI with Jean Takagi and Amy Sample Ward. Now I asked about the state of the sector and we’re back into cybersecurity. It only took about 6 minutes, uh, and we’re like 1 minute and uh and then we just talked about it for 5.5 minutes. So, all right, where there are bigger things going on in the nonprofit sector. You know, our, our, uh, federal government, uh, the regime is, is, uh, has found nonprofits that are complicit in terms of universities. Uh, I don’t think it’s gonna stop there. um, we are, you know, both the left is, is under attack and. In a lot of different ways and that, that impacts a lot of nonprofits that do the type of work that is essential, you know, whether it’s legal rights or human rights, uh, simple advocacy, um, I mean, even feeding certain populations, uh, so obviously immigrant work, um, let’s. Uh, let’s go to the uplifting subject of, uh, the, uh, the state of the sector generally. Like, let’s put AI aside now for, for 15 or 20 minutes and just talk about. What people are, what people are feeling, what people are revealing to you. Gene, I’ll turn to you first for this, you know, what, what, what do you, what are people concerned about? What’s happening? Well, um, what’s on people’s minds is what I what I mean. Yeah, I, I think the sector is still feeling the the impact of the broader public being very polarized, um, and the effect of not only government actors on, um, uh, inflaming the polarization but on media as well, and nonprofit media is not exempt from that, uh, as well. So really is about trying to figure out, well, how do we. Move forward at a time where it is so polarized and where for many organizations the government is acting uh adverse to where our mission and our values are and they are affecting our funding and what’s gonna happen. So one of the trends going on right now I, I, I see is. There’s a greater understanding that we’re not gonna go back to the world. That, that was a year, right? We’re not going back there. We’re in this, what I’ll call is probably a transitionary period. I don’t think this period will last exactly like this either, but what’s gonna be next? What’s forthcoming? Is it gonna be worse? Is it gonna be better? And what can we do now as nonprofits to shape that direction? Like we can fight. Tooth and nail for everything right now, but if we’re not and by we, I’m including myself in the nonprofit sector, so forgive that indulgence, but if we can work towards a brighter future strategically, what are we thinking about instead of just sort of defending against every new executive order or every law and just trying to sort of fight on a piece by piece basis to just maintain scraps of of rights that. That we can preserve what what is our future plan, um, so we’re gonna also see with the diminished fundraising we’re gonna see some um consolidation in the sector, right? There’s, there’s a lot of nonprofits out there and they’re going to be a lot fewer nonprofits in 4 years. So what is gonna happen? So we’re gonna see more collaboration. We’re gonna see more mergers. We’re just gonna see a lot of dissolutions, um, and that’s gonna mean that a lot of communities are no longer gonna be served. So what other organizations are gonna pick that up? And if we have less funding to serve communities, do we need to find ways to do it in different ways, um, and so you know, back to technology, people will rely on technology, but that’s not the panacea for everything. Um, and I think collaboration is going to be a big part of it as well. So yes, there’ll be some consolidation and some mergers, but there’s gotta be other sorts of collaborations because the need is just gonna keep growing. Uh, but also trying to shape what we want in the sector is important and to understand that we’re not the only country that’s going through this, right? And we are more and more in a, you know, and this is one world and everybody impacts each other. And there are other very authoritarian countries that have really harmed their civil society and their nonprofit sectors, right? Yet there are nonprofits that continue to thrive. In those sectors, what are they doing? What can we learn from them? What gives them legitimacy when the government is not giving them legitimacy? There’s a lot to grow from here, evolve and adapt, um, but we are, and admittedly we’re in really, really harsh circumstances, so everybody is just sort of, you know, running all over the place without, without any direction still, but I think there’s more and more. Understanding that we’re gonna have to start to gather together and and and create some plans. I really agree with Jean and I, I’m also thinking about how we first started our conversation and How I said, you know, I’m experiencing folks really wanting to have thoughtful conversations, even though we may not be able to even make a container for those thoughtful conversations because of all the pressures and the anxiety and the unknowns. And I feel similarly here and in the way Gan is framed, framed the the uncertainty ahead because I see so many organizations who have never, through all the ups and downs, even if they’ve existed for 100 years, have never had to say. That their mission was political because no one has ever said that feeding hungry children was political or that housing people that don’t have a house is political or, or, you know, name most of the missions across the sector, right? Um. And now we’re in a place, you know, the last few months of the budget cycle and all of those debates made snap and uh so many programs became something where we we saw staff in the community saying like, oh gosh, well, normally I send a newsletter, normally, you know, this is my job and now I’m having to defend. That our organization exists and why we would exist and and what our programs do, but I also think to Jean’s point, there’s so much to learn and there is so much we already know. We do know how to do our work, right? Our folks who are running all kinds of missions and movements are experts and so even if we are. Um, looking at opportunities to collaborate, not just mergers and, and acquisitions or closing, but, but really collaborate in new and different ways, we don’t need to enter those conversations feeling like we don’t know anything. We know a lot. We’re just looking for maybe new venues or ways to apply that learning and that knowledge and I, I just, I wanna say that part because I, I don’t want folks feeling like they can’t enter those conversations because. They’ve just never done it before and they don’t know what what to even say. No, you know all about housing. You know all about resource mobilization in your community, whatever it might be, right? And so from there, there’s lots to grow from that that there’s already fertile ground. We, we have, yeah, we have experience, we have wisdom. Um, it sounds like, you know, you’re, you’re both talking about resilience. You know, we, we, we need, we’re, I guess in the current moment, we’re sort of treading water to see what’s coming as we’re, as we’re defending our, whatever, whatever our work is or whatever is important to us personally, because we, you know, we know that we, we can’t, we can’t take on everything, but, you know, we’re, we’re standing up for what it means the most to us. As, as individuals and as, as nonprofits. And then we’re waiting to see what, you know, what the future holds, um. I, I, I agree. I, I don’t, I don’t think it’s gonna be this extreme, but I also agree we’re not, we’re not going back to uh the 2016. Yeah, I’m just a really strong believer in, in one thing you said, Tony, about like what we want. There, there’s some things we want, and I think that is true of most of the country. I think for a lot of things, we want the same thing, right? It fundamentally it’s dignity for everybody, um. Uh, and, and dignity for our own communities. So just trying to find that and showing how nonprofits further that goal and making sure. That your representatives know that is really critical. So right now our our representatives just seem to be voting as blocks, right? They just vote along party lines and they’re not doing much more, but that would change if en masse, like the people that vote them into power say these are the things that really are meaningful to us like do something. You know about these fundamental things we wanna be able to feed our children we wanna feel safe on our streets like they’re just fundamental things, um, and then we can talk about how to accomplish that and we might have disagreements on, on that, but make sure the representatives know that they’re gonna be held accountable for helping people get what they really want and what the things that most are are most important to to them. That are meaningful to them, um, because so many things that people are shifting the arguments towards have no real meaning to their personal lives like attacking certain groups, you know, for, for, for allowing them to have rights probably, you know, the people people are attacking them. It probably doesn’t make any difference in their day to day lives or not whether those other people have rights or not when we’re speaking about certain minority groups, but why are they attacking it because that makes them or or they’ve been positioned. I, I think they’ve been. Uh again with, with technology and AI they’ve been brainwashed into thinking this is the fundamental thing that separates us versus them and we have to be better than them and um I, I, I think we’ve really got to get off of that sort of framework of thinking and really having nonprofits connected with their communities and tying them to their representatives is really really important at this time. Yeah, that that zero-sum thinking. That everything somebody else gets detracts and takes away from me, my, mine. Whether it’s an organization or person. It reminded me of a conversation we had on the podcast. I’m trying to remember when it was, it was years ago, years ago, um. And I don’t remember what if it was uh political administration change or it was natural disaster. I don’t remember what maybe the original impetus was when we, when we very first talked about this, but It is reminding me of, you know, we’ve said before the value that every organization has in, in kind of sharing the, the information and the data and the lessons and the truth of your community and your work so that when people are putting into the garbage machine, you know, tell me the tell me the real. You know, stats about hunger in my city or whatever, who, who cares about that? But if they actually came to your website as an organization that addresses hunger and you said this, these are the real numbers, right? This is what it, this is what hunger looks like. It looks like a lot of different things, right? It’s like AI hunger can be all these different things, um. That’s an important role in this time that every organization I think can be contributing, really saying this is what we know, this is what we see. This we are experts on these topics so that There’s a little, even if it’s a small antidote to the spin and the and the media and the wherever those online conversations go, at least you were kind of putting on the record what you do know and see in your work. Exactly right. I, I think I remember we were talking about how to be heard when there’s so much noise out there in the social networks and in media. How, how does, how does a nonprofit get get heard, and part of your advice was you have your own channels. So, and including your own website. Yeah. Thank you. All right. All right. What are you hearing, Tony? You get to talk to people all the time too. You have your own angle. You’re sitting over here grilling Gene and I. You got that’s not fair. I don’t see and hearing. Gene, I hate when they do this to me. Gene, help me out. No, um, alright, I’m gonna put AI aside because there is so much of that. Um, Still, you know, funding, uh, people still reeling from the USAID cuts, you know, it fucking kills me. It’s $1.5 billion which there are, there are several 1000 people in the world who could pull out $11.5 billion from their pocket and replace all the AI, all the USAID funding. See, I said AI when I’m, it’s a ubiqui it’s, it’s, we’re, we’re. We’re like, we’re, we’re conditioned that could replace all the USAID funding with a check or with a crypto transfer, and they wouldn’t actually be cash like that’s bananas, and they wouldn’t miss it. So, you know, people still reeling, um, missions still reeling from the USAIDs. I have a client that’s, but I, I, I hear about it from others as well, um. And it wasn’t just USAID, but State Department cuts that were non-USAID funds. The State Department did a lot, um. Yeah, a little, a little in media, you know, I, I listened to some media folks, um, Voice of America, trashed, trashed under, uh, what’s Carrie Lake, you know, uh, used to, used to, you know, like our, our soft. What’s it called soft diplomacy, right? Like, like bags of rice, bags of flour and sugar through USAID and State Department, news and information that was trusted, unbiased. I know there are a lot of people who would disagree that it was unbiased, but still, the, the effort was to, to be unbiased, spreading news and information around the world, around the world. Uh, and then I guess also, uh, public media cuts here in the United States where grossly, ironically, Red rural communities are most impacted because they’re not gonna get emergency flood warnings like like just failed in help me with the state was it Kentucky, the the river that flowed and the and the camp that lost 20 counselors and children, was it Kentucky, Texas. I’m sorry, it was Texas, right, thank you, um. You know, emergency warning systems, let alone news and information, you know, we’ve, we’ve gutted, uh, corporate media long ago gutted local media, but just so news and information. Lost through the Corporation for Public Broadcasting funding. Corporation for Public Broadcasting, of course, winding down in I think October. September or October, uh, so their funding lost and even just as basic as like I’m saying, you know, emergency warning systems for rural communities, horns that blow. Uh, messages that get sent at 3:30 in the morning. That that overcome your do not disturb. Lost, you know, lost. Stupidly Um, and a, a lot of this, you know, we’re just not, what, what aggravates me personally is we’re just not gonna see the impact of it, some of it for decades, and we haven’t even gotten into healthcare. But we’re, we’re maybe not even decades, but just several years. It’s gonna take several years of Fail failed warnings about things that NOAA and the National Weather Service used to be able to warn us about, you know, 8 months ago, um, and health, health impacts in terms of loss of insurance, lost subsidies around Obamacare, uh, Medicaid cuts, and Medicare cuts likely coming, you know, we’re we’re gonna see. Sicker people. We’re gonna see a sicker population, but it’s gonna take time. It’s not gonna happen in 6 weeks or even 6 months, but it will within 6 years. We’re gonna be, we’re gonna be worse off, and we’re not, and we’re gonna blame the, the current then administration, whatever form it’s in. Nobody’s gonna be wise enough to look back 6 years. And say 6 years ago, we cut Noah and that’s why now today, in 2031, you didn’t get the hurricane notice. And then of course healthcare too. How about in fundraising, Tony? I mean, what I’m, what I’m hearing is, don’t rely on the billionaire philanthropists anymore. Like, yeah, yeah, we’re over, thankfully, we’re over that. I, I, I never, I, I, you know, there’s, there’s so far and few, few and far between and, and 10,000 people, 10,000 nonprofits want to be in, um, Jeff Bezos’ ex-wife, uh, pocket, I can’t remember her name, Mackenzie Mackenzie Scott’s pocket. 10,000, 100,000 nonprofits are pursuing that, you know, the focus on your relationships, build, work on donor acquisition, but not at the billion dollar level. Work on your sustainer giving program. Work on, work on the grassroots. Can you, can you do more in personal relationship building so that, so that people of modest means can give you $1000 or $5000. And, and people who are better off can maybe give you $50,000 but they’re not ultra high net worth. But if you’re building those relationships from the sustainer base up working on your donor acquisition program, how are you doing? Are you doing with the petitions, emails, and then a welcome journey and you’re moving folks along and then you’re bringing them in and then inviting them to things, you know, work at work at the grassroots level. Among the, the, the 99.9. 8% of us that aren’t ultra high net worth. The other 95%, for God’s sake, we’ve been doing this since 2010, 2010. Yeah, 2010, 15 years, right? Yeah, 15 years, 7, yeah. The other 95% were, you know, don’t focus on the wealthy that everybody wants to, you know, the celebrity. I got a client with big celebrity problems on their board. Names you would know, 3 names you would, everybody would know. Um, they’re a headache. They don’t, they don’t make board meetings. They cancel at the last minute. They, uh, last minute, like a couple of hours. After all the work has been done, all the board books have been sent, and a couple of hours’ notice, they can’t make it. And then the and then another one drops out. Well, if she can’t, then, then I can’t also. Uh, as if that’s a reason, and then, and then the board meeting is scrubbed, and now, now we’re, you know, now they’re struggling to meet the requisite board meeting requirement in the bylaws, right? But so, you know, celebrities, you don’t need celebrities, you need dedicated folks on your board who recognize their fiduciary duties as Gene talks about often, to you, loyalty, care. Is there a duty of obedience to? Is that one? Or is that’s, no, that’s, that’s the clergy. That’s the duty of obedience. I know it’s not celibacy. I know that’s not, I know that’s not good. Amy, why did you mute your mic when you’re laughing? Come on, let us hear you laugh. Uh, now I know it’s not celibacy, but uh loyalty and obedience, loyalty and care, sorry, loyalty and care. And what’s the other? There are 3. What’s the other of obedience in the laws and internal policies. Yeah, yeah, obedience to laws and internal policies, right. So but, but care and loyalty. That’s another one, another one of these celebrities. The giving to Giving to a charity that’s identical to the, the one that I’m that I’m working with in the same community, does the exact same work and major giving to that charity. So Yeah, you, you know, focus on the, on the 99.98% of us who aren’t ultra high net worth. The grassroots, work on your work on your donor acquisition and sustainer giving and move folks along from the $5 level to the $50 level. This is how it gets done. Things are hard, and there are things we can do. Yeah, thank you. There are, there always are. Yeah. If we’re, if we’re focused in the right place and, and bring it back to artificial intelligence, you don’t even need to use artificial intelligence if you don’t want to. Amy, you’ve said this to us. You don’t need to, and it, but, you know, but that’s, it’s, that is not all of technology and that is not all of your focus in 2025 and beyond. Especially. When using it is impacting care and loyalty and obedience and data protection and everything else, right? Thank you for putting a quarter in my slot. That really worked. There’s a lot going on and there are things we can do. How about we end with that? Because that’s up, that’s upbeat. There is a lot you can do. There’s a lot you know. Amy, you were saying we have so much you can do. There’s so much you do already know and That doesn’t change because it is so hard. It just reinforces how important it is that you do know all of that, that you do know what you are doing, that you can take some actions, even if they feel small. Making sure 2 factor is enabled everywhere could be the thing that saves your organization from being in the news, you know, like, that’s worth it. And it didn’t feel that big or overwhelming. And also everything is still horrible, but you did that thing and it was important to do. Know what you know. You know, a lot of people we don’t know what we don’t know, but you, you do know what you do know. Know what you do know, and, and take action around what you do know. Whether it’s two-factor authentication or, or uh talking to your board about sound technology, investment, or it’s Focusing on your sustainer giving. And there’s a lot going on, there’s a lot you can do. Thank you. And pat yourself on the back whenever you take those small steps because they’re probably bigger than you think. That was Gene Takagi. Leaving it right there. Our legal contributor principal of NO. With Gene Amy Sample Ward, our technology contributor and CEO of NE. Thank you very much, Amy. Thank you very much, Gene. We’ll see you again soon. Thanks, Tony. Thank you Tony. Next week, better governance and relational leadership. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guide, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for August 4, 2025: Fundraising Storytelling To Show Your Impact & 5 Common Email Marketing Mistakes And How To Fix Them

 

Megan Castle: Fundraising Storytelling To Show Your Impact

Lots of nonprofits don’t have direct monetary impact to promote their work. If that’s you, Megan Castle has practical tips and strategies to collect and distribute quality, down-to-earth stories from your real supporters. She’ll help you engage your audiences, increase donations and save team time. Megan is CEO of Soapboxx. (This is part of our coverage of the 2025 Nonprofit Technology Conference.)

Patty Breech: 5 Common Email Marketing Mistakes And How To Fix Them

Yes, email performs well. Period. But you want your email campaigns to perform best. Are you making typical mistakes with inducing folks to join your list; welcoming them; bloating your messaging; talking too much about you; and, in who’s sending? Patty Breech explains these common mistakes and how to correct them. She’s founder and CEO of The Purpose Collective. (This is also part of our #25NTC coverage.)

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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I am your aptly named host and I’m the podfather of your favorite hebdominal podcast. Oh, I hope you loved last week’s show, the 750th. Great fun. Great fun. Hope you’re with us. And I’m glad you’re with us this week. Because I’d suffer with duodnitis if you inflamed me with the idea that you missed this week’s show. Here’s our associate producer Kate with what’s on the menu. Hey Tony, I hope our listeners are hungry for more of our 25 NTC coverage. Fundraising storytelling, to show your impact. Lots of nonprofits don’t have direct monetary impact to promote their work. If that’s you, Meghan Cassle has practical tips and strategies to collect and distribute quality, down to earth stories from your real supporters. She’ll help you engage your audiences, increase donations, and save team time. Megan is CEO of Soapbox. Then 5 common email marketing mistakes and how to fix them. Yes, email performs well, period. But you want your email campaigns to perform best. Are you making typical mistakes with inducing folks to join your list? Welcoming them, bloating your messaging, talking too much about you, and in who’s sending. Patty Bree explains these common mistakes and how to correct them. She is founder and CEO of The Purpose Collective. On Tony’s take too. Beware of this planned giving scam. Here is fundraising storytelling to show your impact. Thanks for being with our 25 NTC coverage. That’s the 2025 nonprofit technology conference. We are all together at the Baltimore Convention Center where our coverage is sponsored by Heller Consulting technology services for nonprofits. With me now is Megan Cassle, CEO at Soapbox. Welcome, Megan. Thanks. Excited to be here. You are. I am. I’m glad to hear it. Your session topic is show. Don’t tell your impact using stories as a foundation of your fundraising. Uh, first, before we get into storytelling. Your advice and uh strategies around that. Why don’t you just share what the soapbox about the CEO? Sure, yeah, so is a software platform that was built for nonprofits to help different organizations collect and share stories from their supporters for advocacy purposes, fundraising, marketing, really anything that you would want to use user generated style storytelling for. So our mission is really to help organizations that often have low capacity. Low resources, low budgets, collect stories that are really authentic and not highly produced like a style videos, but people sitting on their own couch in their own living room talking about ways that they’ve been impacted by policies or different things in their own communities and leveraging those stories for nonprofits to be able to use them for a number of different ways. So is your background as software developer or nonprofits or both? Good question. Uh, my background is in journalism and nonprofit marketing. Yeah, so I started off as a journalist, but this has really been an interesting intersection between storytelling and marketing in my current role because we do a lot of storytelling, of course, but with a lot of different nonprofits we’re working with a little over 70 but um it’s a lot of marketing too because once you get the stories, how to get the stories and how to share the stories is all about marketing. Right. Um So you’re um. I guess your your session is about uh helping nonprofits that don’t have a direct uh monetary impact to to share with with folks uh so the easy case, you know, for $5 a day you can buy lunch for children or pay for spay neuter, etc. so folks that don’t have this kind of monetary impact. So what um what types of organizations are you focusing on in your session? Yeah, so it was hard to come up with the learning objectives because I think there’s a lot of different ways that we could go with this, um, but it sounds like you read the description. That is true that it’s excellent work, homework you listen to some of our episodes. I listen to. preparing for each other. Trying to be as eloquent and analytical as the rest of them. Um, but yeah, so we work with a lot of organizations like I said that are doing advocacy work and it’s really hard to show that there’s like a tangible impact to that kind of work which often deincentivizes donors, not only to donate more amounts but also to donate more frequently or become a reoccurring donor, things like that. It feels in a world of instant gratification it’s really easy to want to donate somewhere where you know exactly what essentially product you’re buying for that and when it’s an organization that says that they’re going to work on economic justice or childcare policy and maybe that’s a 15 year fight or something that we’re still fighting for, it’s really hard to prove that those donor dollars actually went to something that’s making a real difference in their own community. And beyond that, even just proving that it’s something that’s going to impact their family as an independent person and not just like the whole of America. I think a lot of these things become very abstract, so being able to tell somebody that. By donating this $20 on a reoccurring level, it’s gonna be something that’s gonna impact your individual family is something that’s really, really difficult for nonprofits to prove and through storytelling I think that’s really the only way to do it is being able to have people that they can relate to and that seem like a real person and a real human kind of show the impacts that they’re actually making on like a daily or yearly or quarterly kind of way. I there any kind of Uh, infrastructure, uh, I don’t mean that technical sense, but like processes that we need to have in place before we can start to get, you know, these down to earth good, good stories, valuable stories. Yeah, I think that there is. I think a lot of organizations often go for quantity over quality in this sense and that. They also because they’re usually the bandwidth of the capacity that these organizations have for marketing or communications is has a big play here. I think a lot of the times when you say you need to be collecting stories, the first thing that nonprofits think is they’re like oh we don’t have a person for that, we don’t have the capacity for that, we don’t have a video crew for that and you really don’t need any of those things. Um, it’s something that a lot of Almost everybody in the world has a smartphone with a camera on it and it could be accessible for them to be able to record something right there that can help your organization make a really big difference, um, but also meeting people where they are I think is really important. So if it’s a written story that comes from email or it’s a comment on Facebook that you can kind of use to turn into a story or potentially contact that person on an individual level to get a video from them later, I think that’s great. Um, that’s really what our tool has done in a lot of ways is just make the storytelling more accessible to people so it doesn’t feel like such a heavy lift to do it, but I think in terms of the idea of like what kind of process we can have, I think like I said, meeting people where they are to make it incredibly easy and being OK with it not being perfect. I think a lot of organizations want the really polished like end of year wrap up video that looks beautiful. And costs like 80 for a 3 minute video that they can use for a bunch of different things, but truly the most impact we’ve seen with the stories that come in are often like I said, like somebody sitting on a couch in their own living room talking about how expensive childcare is and how a specific organization can maybe help that. um. Very low production value, high sincerity, right? People speaking from the heart, genuine, not actors like their hair is messy doesn’t matter what the lighting is. I mean, as long as they can be pretty well and it’ll be. Yeah, maybe they have a cluttered kitchen behind them or kids running around in the background yelling and that’s all the better. Uh, people feel the same way about editing the videos when they come in. There’s gonna be a lot of ums or ahs or any of these things in them, and they’re always like, well, how can we cut these out so it has a higher production value, but in the end that’s how we all talk on a daily basis, so making it seem really conversational and relatable is actually a lot more impactful than having a highly produced video style ad. Um, you just complimented, uh, nonprofit radio without knowing it because I don’t edit out ums and ahs and somebody on a previous panel today said, uh, you know, there are video editors, I mean audio editors, and there are that you can just give your file to and they’ll, they’ll spot the ums and ahs. and I said no, but that’s human. You know that’s the way we talk and I want a conversational show, you know, uh, we’re, it’s not David Muir. And I I think it’s easier for people to follow along if it sounds like a conversation than it is if it’s like perfect. I think, yeah, I don’t you think it’s easier to follow too? I do. I mean if it’s we’re used to dialogue, right? I think that we’re used to having this is we’re having a conversation right now that I could have with valid. I think your podcast is the best podcast. On the market, yeah, but you’re gonna make me sound perfect, right? Yeah, there’s nothing to do. OK. Alright, so we’re talking, the point is it doesn’t have to be high production value, right, to be sincere. I mean you were saying you think it’s more listenable, more approachable it’s more approachable, right? It is, yeah, and I think, um, just to repeat myself again, I think meeting people where they are is really important. I think a lot of nonprofits have the issue also that their donors aren’t always the same people that their organization is impacting. So creating like networking capabilities or just like being in the community and making partnerships with community members that are maybe working on the ground with people that you are impacting is a really good way to connect with people to get stories, but this is also something when we talk about this we want it to feel, especially my session is specifically about fundraising, how to use storytelling to increase your donor dollars and we don’t want this to feel exploitative. It shouldn’t feel like something that’s like we’re gonna use your really personal story about Medicaid or something like that. able to get donor dollars. It should be something that feels really empowering. People are really struggling out there and that’s why nonprofits exist, right, is for the common good of people that are having issues or things in their in their world that they need help with. Um, so empowering people to uplift their voices is Really, I think in a lot of ways empowering to them but it it it works really well for nonprofits as well, but it should feel like something that they’re a part of and we often see that organizations that include their donors or people impacted in their own storytelling um are actually usually going to donate more because now they have an attachment or like a sense of ownership in the organization because now they’re a part of it. It shouldn’t just feel like something that you’re going to use in a fundraising ask but. It’s also something that the staff is listening to when you’re working towards your mission and like creating operating values and all these things of having member voices. All right, so, um, after we’re, uh, conscious and reaching out to folks where they are, we, we see a potential, you see a potential story you mentioned maybe a Facebook post or something or some social post that is a potential story, uh, what’s where, where do we take from there? How, how do we how do we reach out to the person. Again, now from our perspective, sincerely nonexploitatively, but you know we think that there could be something there that would encourage others to to support. Yeah, that’s an interesting question partially because for the the work that I do specifically we work with so many different organizations and they all have a little bit of a different approach for this because their audiences are so different. I think a really common way we see it is people that are already on a list like a marketing list obviously if you have like a really big email list sending out and ask for stories is really helpful. I like to do anybody that’s already taken an action so donors are obviously great. I think giving money is like the highest bar action so even in like a donation receipt email that they receive, you can include an ask for storytelling there, whether it’s a Google for asking. For a written story or a link to something where they can upload a video or something like that. I think that’s a really good way to do it. Same thing with live events. If somebody is willing, especially in our day and age where everything is virtual, if somebody is willing to physically show up at an event for you, they’re for sure going to be willing to record a 20, 32nd story of something that they’re dealing with because they obviously have a deep value or attachment to your organization. In terms of like at the events you could ask them right there. We have a lot of people that do that, absolutely, and it helps just add like a little bit of fun to the event too like I don’t know, you go to a wedding and there’s like a goofy photo thing, you know, like people like to do that kind of stuff and it. There’s a lot of different ways you can do it. It doesn’t even have to be a video. It could just be a photo or something. Um, I think that too is like having a little bit of a user journey is often helpful. You don’t need to go from 0 to 100 right away. It doesn’t have to be like, we heard you have this issue, we want to get a 30 minute interview style story with you. It could be something like we would love for you to even like signing a petition, like, so you sign a petition first. If they sign the petition, you send them an ask for a written story. And then after they sign on a written story, you could even just send them back their written story and ask for a video. Um, that’s actually advice that I got from uh somebody named Felicia at Mom’s Rising. That’s the way that she does user journeys to get videos on soapbox and it’s been really effective for them. So it’s kind of like again meeting them where they’re at and then asking for like a little bit more every time um and getting them into something that they feel really comfortable with. Although the journalism part of me is like if you see a comment on Facebook of somebody saying something, I personally would reach out to them personally and ask them like just in a message or something, we saw that you wrote this, we’d really love for you to get involved and I think that’s a good way to do it. It’s not saying we need a story from you to use for this thing, but saying we would love for you to get involved um with our mission and it will help us in these ways are great strategies gave us like half a dozen. Methods of gathering story whether it’s an event, uh, you know, face to face, uh, or, uh, or virtual, um, other, uh, so this is, you know, I mean this is, I think this is the part where it it may break down like there’s we see potential but we don’t. Take advantage. We don’t, we don’t reach out to the person, not take advantage of the person. We don’t take advantage of the potential that’s there to, to support our mission, you know, we just kind of let it go or, you know, oh that that sounds interesting, and then we’re on to the next post or something, you know, or I’m glad that glad she said that, but then nothing more comes of it, um. So anything else at this at this stage that um yeah I mean I think storytelling has to be intentional like you’re saying, I think people will even like hear the things that I’m saying now and be like, well, maybe we’ll think about it or like it’s gonna take effort. It is something that you have to like consciously think about. It’s kind of like. I, to be honest, I think about this a lot like fundraising. If you, they say on average it takes 7 touch points before somebody will actually donate, it might take a couple of different touch points before somebody’s actually going to give you their story, but if we asked once for donations and they didn’t do it, no fundraiser would stop asking, right? Like you have to come up with other strategies to do it and once you come up with a strategy for storytelling that really works for your specific audience and your organization, it can really help make those asks a lot easier so it is worth the effort. Um, I do think though it shouldn’t feel storytelling shouldn’t feel like something that’s sort of parallel to the work that you’re doing, it really should feel integrated. It shouldn’t feel like, well, I really need a second staff person or something to be doing this. It should be something that feels really in line with the fundraising and the marketing strategy that you already have like for nonprofit to have a marketing strategy that doesn’t include storytelling, I think. a really big loss. Um, it should feel very integrated in that and if you’re doing it correctly, it shouldn’t feel like it’s like the work for 3 people. It should feel like it’s integrated into what you’re already doing. It’s part of the process see something that could be valuable. You talked about the journey, the content provider journey, you didn’t call it that, but uh. I don’t know why I’m using jargon. I have jargon tail on my own show, and I’m, you know, no, but it’s a journey for the person. They may not be a content creator. They are for you, but um. Yeah, no, it’s very like low lift in the beginning. Like it could just be a photograph we just use the post that you just quote the post that you just wrote something like that. You’ve already written it we use it on our website. Can we quote that in an email in a newsletter? That’s a really compelling story. We’d love to put that as a pull out quote in our next newsletter. People love that kind of stuff. Yeah. And people will feel special about it and then they might even share your newsletter on their own social media because they’ll be like, look, I’m quoted little vanity, yeah, we love to brag about ourselves, especially if we’re given a good opportunity. Look how we become validation personal validation now we’re the and there’s no humility on this podcast, um. OK, so now we’re at the right, so we’ve gathered some content. Some folks have said yes. Some said no, but that’s OK because like you said, we wouldn’t stop asking if it was fundraising. So we’ve got some, got some stories, different formats, um, suppose it’s just, well, you suppose it’s just a written story and, uh, we got their authority, their consent to use it in a newsletter. Anything more that we thank them. I just wanted these little mechanics. We thank them before we ask them if they take a further step like write a paragraph or something or a little fuller story. Any anything else we should be doing? Yeah, I think. Not to use the classic, it depends, but I think it does depend a little bit on like. It does kind of a little bit come down to capacity and volume like we have some partners that will be collecting hundreds if not thousands of videos at the same time. So it’s really difficult to be able to have a personal touch with like each of those individuals, right? Um, but I do think having like an auto triggered this is where tech comes in like having an auto triggered email that can go to every person that submits it saying thank you for the the video or the submission and also telling you, telling them what you’re gonna use it for. I think it’s really helpful. um I think a lot of nonprofits fall into abstract when they talk about use cases where they’re like we’re gonna use this for like tech justice or like. You know, fight this economic disparity, um, but that’s not really telling them what you’re actually going to use their story for and what it’s actually going to do and that kind of falls into that impact part is like now they feel like they’re submitting it to a black void that’s never gonna happen, um, so telling them like this is potentially going to be featured on our social media or embedded on our website like do something that’s actually going to tell them where to look for it. I think it’s often really helpful and deeply incentivizing for them to want to submit it and also potentially want to submit again in the future um and to share it, which is helpful. Um, but yeah, otherwise like we see a lot of people that will put stories on, yeah, like embedded on their website or like we work with a lot of member organizations if you’re looking for members, um, have members talk about what they like about your organization and embed a bunch of videos on your website under the membership page or take action page. um, yeah, otherwise. Mechanics, I guess it just it so depends on the on the people. I think if it’s a small group, like if you’re asking 5 volunteers, we have a lot of organizations that will do this even with just volunteers. They just have volunteers talk about different things and ask their friends to submit stories. If it’s like a group of just a few, I think even like a handwritten note thinking them or something would be amazing. I’m a big fan of handwritten notes. I think a handwritten note or like maybe a discount on like an event registration or something or a free event registration or something, a t-shirt, anything like that. I, I, I think it’s important to steer away a little bit from being like here’s compensation for recording a video because I do think once you compensate people will kind of say whatever you want them to say and it does affect the authenticity of it a bit. Um, but providing them a t-shirt with your logo on it, I think it’s a gratitude. It’s like some of these stories that we’re collecting are really personal about people’s use of Medicaid or gun violence or abortion care and so for people. to put themselves out there and really do that for you to be able to make a difference at your organization I think deserves a thank you in some way. And that’s how you’re building engagement, right? Like so you want them to be a donor in the future like you’re just building a relationship with them and they took a really big step so you should take at least a medium sized step to meet them. You got a good story, you can share? Um, let’s see. Yeah, we have, uh, I mean we have lots of places that are using it really effectively right now. I think I keep mentioning Medicaid because it’s so topical that we have 4 or 5 organizations right now doing save Medicaid campaigns um for advocacy purposes. Um, we work with the National Education Association, um, and they’ve been doing a lot of getting a lot of stories from educators about why public education is important, why the Department of Education is important, um, things like that which have been really great. Um, we worked with, trying to think of like volume over over quantity a little or like quantity over quality. Uh, we have some places that like I said, we’ll collect thousands of videos on our platform for something like Color of Change collected thousands of videos after George Floyd’s murder, um, on our platform, basically just saying that they like stand with the family and that things need to change, um, but then on the flip side of that, we have an amazing organization called. Community catalyst that they work on health justice and they’ve been getting a lot of really, really amazing stories about medical debt that have actually like done a lot to impact policy and we talked about personal stories. I mean, medical debt now you’re now you’re saying to the world that you’re suffering financial difficulties, things are challenging for you and that’s, that’s very personal. I mean, a lot of the stuff we’re talking about is we talk about abortion access and that’s also a deeply personal. Um, they specifically do a really good job of, I think you can use storytelling in a really tactful way to distill really difficult information or like policy, right? Like. We’re not, not all of us are really well informed about what certain policies will mean for us on a day to day basis or like for our family and community catalyst in particular I think does a really good job of taking like high level decisions and distilling it down to what it actually means on a human level through storytelling. They did a campaign about nonprofit hospitals and I had no idea like what the impact of nonprofit hospitals were before they did this campaign. Um, it’s something that almost everybody has in their community, but we’re not really aware of, um, so storytelling is a really powerful tool to be able to change those kinds of things. Um, have you done your session yet? I haven’t. You haven’t. It’s coming. OK. OK. I know I’m giving away all my tips. This is not gonna nobody listens to this podcast. Um, no, we have 13,000 listeners. That’s amazing. It’s good. It’s a, I’m grateful to have that many people listening each week. Um, otherwise, yeah, otherwise I would have asked you, uh, some of the questions that you got from the audience, but, um. So, uh, leave us with something that uh we haven’t talked about yet or maybe amplify something we did talk about, but you wanna go a little deeper. Um, with some encouragement. Leave us with something good. Yeah, um, I think a big reason why just like a little bit of my own story I guess like I went to school for journalism and a really big part of that was um making sure that voices are being heard that aren’t normally being heard by the mainstream media or just different things and I think in nonprofits it’s easy to target people that have like a really good story or um are already active or have a community following or things like that but I think some of the most impactful stories are the people who have tried to tell their story a lot of times and felt like it never has gotten heard and so they just stopped telling it. Um, that was a really big part of my sort of like journalistic career was um talking about the um so I’m like stumbling a little bit I just haven’t talked about this story in a minute but. Um, was talking about the healthcare access and like federal funding access on Native American reservations in rural Montana during COVID and they had like absolutely no belief that the federal government was going to be helpful um through IHS funding at that time and they there was no coverage in Montana about what was going on in those areas um through like funding. And it was a really big sort of like catalyst for me to be like I just want there to be a really accessible super easy way for people to not only tell their story but feel like that story is being heard um and like actually get used for something that could be impactful. So that’s sort of really like a big part of why our company is the way that it is now is just feeling like everybody has the same opportunity to tell their story in a meaningful way. Megan Castle, CEO of Soapbox, thanks very much for sharing all your ideas. Yeah, thanks Tony. It’s been. Thank you, my pleasure and thank you for being with Tony Martignetti nonprofit radio coverage of the 2025 nonprofit technology conference where we are sponsored by Heller Consulting. It’s time for Tony’s steak too. Thank you, Kate. I have to thank our long time listener and fan of nonprofit radio, Cheryl McCormick. She’s Been with us for many, many years. She’s CEO of the Athens Are Humane Society in Athens, Georgia. And she alerted me to a planned giving scam. That has been run in two charities in Canada. And the exact same thing, storywise and. Document wise happened at. The Athens Are Humane Society. What happens is they’re preying on small charities that would get excited by a $95,000 planned gift. And they promised to send you the check, and, but Cheryl and her team had some suspicion about the, the way the conversations were going and the strange email address was an AOL address, but the person was claiming to be an attorney. And there was no obituary for the person that they claimed had died. There was no will available. So these are the things that raised their suspicion. Uh, the, uh, $95,000 check did arrive. To the Humane Society, but Cheryl and her team had figured out the scam in advance because they found some news coverage of the exact same scam run against two charities in Canada. And I did a LinkedIn post, if you want to go back to my, look at my LinkedIn posts from last week, you’ll find a link to the news coverage of that, uh, that scam against the two Canadian charities. What is the scam? They send you the $95,000 check, then they tell you, oh, you made a terrible mistake. We sent you too much money. We need you to wire back 70 or $75,000. You were only supposed to get 20 or 25. You wire the money back. And after that, the $95,000 check bounces. And you are out the money that you wired them because they’re long gone. So Beware. Uh, it’s people preying on small charities, uh, who would get excited, you know, uh, well, any charity, I think would get excited by a $95,000 gift of any type, planned gift or, uh, lifetime, immediate gift. Take your time. Now you’re aware of this scam, but generally, Trust your intuition. Do your due diligence, research. If you’re not sure about something, don’t say yes. You know, you don’t have to urgently accept a gift. Of any type, whether it’s a lifetime gift or or planned gift. Take your time. Make sure you Do the research. Because there are some folks uh taking advantage of our community, which Boils my blood. It was miserable. We we’re gonna fucking. Scammers picking on our community. Damn you, damn you scammers. That is Tony’s take too. Kate. We hear that scammers would be going after small nonprofits and not like. Rich people, they can do both like Jeff Bezos or something like Amazon and yeah I think they’ve got enough, uh, Bezos, but uh you can do both. It’s not mutually exclusive. So, I want folks to be aware that there are people preying on nonprofits. My favorite scam is the one that dad got, your brother, he got in the, in the mail that. He was like some long lost relative of some prince overseas and he has to like claim money or something and he’s like royalty now. Yeah, yeah. I think he told me about that. He asked me, I think he asked me about that at the time. That was a few years ago. Yeah, I remember we’re we’re descended from royalty or something like that, yeah. Martin Etis. The Martignetti uh science, the uh the. The, the Duke and Duchess. Oh yeah. I, I would be the duke, your dad would be the duchess. Well, we’ve got boo but loads more time. Here are 5 common email marketing mistakes and how to fix them. Hello and welcome to Tony Martignetti nonprofit radio coverage of 25 NTC, the 2025 nonprofit Technology Conference. We’re all together in Baltimore, Maryland. Our 25 NTC coverage is sponsored by Heller Consulting technology services for nonprofits. With me now is uh 33 timer back on nonprofit radio, Patty Bree, founder and CEO of the Purpose Collective. Welcome back, Patty Breach. Thank you so much for having me. I’m pretty sure it’s, I think that sounds right, yeah, it is, um, and this year. Your NTC session is uh 5 email marketing mistakes you’re probably making and how to fix them. That’s right. Uh, I think you and I kicked off our uh NTC journey with, with the, uh. The the with with an email journey, your your your email welcome journey, isn’t that what it was called your journey, yeah, that’s right. I’m a little bit obsessed with. OK, yeah, that the previous session attributed the 55 email journey to you and you’ve got exact time frames and first one should look like it came from the CEO or what like it was personally prepared. Yes, we’ve been through that. Um, so, uh, the 5 email marketing mistakes, why don’t you just tick off the 5 and then we’ll be happy to go into detail. Go ahead. What are the 5 you’re probably making mistakes. Yeah, so the first mistake has to do with how you’re collecting emails for your list and that is the mistake that you’re probably making is that you’re just asking people to subscribe to your newsletter. Um, the second mistake is that after you convince someone to subscribe to your newsletter. Um, you do nothing. You answer that with silence. Even just one email would be great, but a lot of people don’t have that. OK. Um, the third mistake is that your your emails are trying to do everything. They’re just they’re way too full. And the 4th mistake is that your emails are talking about you not talking to me. And then the 5th mistake is that your emails are not coming from a person. OK. Uh, some of these sound familiar, like talking about you, you, you like, you like it donor centric, donor focused, not about us, the work, about you, the donor, but we’ll get to that. That’s number 4. I’m jumping ahead, but some, some of these sound familiar, including the, uh, how you’re welcoming the welcome series. OK, but let’s start with number one, how you’re, how you’re collecting what what what’s, what are we probably getting wrong there again? Yeah, so I think um most of us are probably just putting something really simple on our website that says subscribe to our newsletter or join our email list with a little box to put your email in and I argue that that’s not very compelling. Nobody really wakes up in the morning thinking I need some more newsletters today so uh I’m gonna go to this organization’s website to get my fix. I’m so glad they asked me to join an email list I was really hoping to do that today. Um, so I encourage organizations instead to invite people to be a part of a movement, um. You know, include a call to action that’s really inspiring. What is it that you’re offering people like is it that you’re gonna provide stories of hope in their inbox every day which all of us could use a little bit more hope in this day and age? Is it um that I mean politicians are really good at this if you go to their websites and see what their call to action is on their email newsletters, it’s things like you know we’re gonna. We’re gonna dream big, we’re gonna fight hard, we’re gonna put power back in the hands of the people, like really inspiring messages where you read that and you think, yeah, I wanna do that. Absolutely, sign me up. Um, what pop-ups, uh, light boxes, what do you feel about, are, are, are pop-ups and light boxes, are they antiquated? No, pop-ups are still, I think those are good. Can you, can you do those like, well, you said it for like 15 seconds on the site and then it pops up or how do you feel about those? if they’re not good then say, say you’re, I’m out of, I’m out of line. No, I think those are great um I think what you said is really important like wait a little bit before a lightbox shows up so you can either do that with a time delay or you can do it with scroll depth on the page depending on your website so I think something that’s annoying is when you go to a site and you’re trying to read. Whatever it is you came there to read and like almost immediately something’s in your face and you’re like I was trying to read that like get out of here. I came here for a 1015 seconds with the info that I wanted 15 seconds in the world of websites is actually a long time to spend on a page so if you’re delaying something that long, great, like at that point someone if they’ve been there for 15 seconds, they’re probably interested in you enough to sign up for your email. But you want to know what your average time on the. On the site is, I mean, if it’s, if it’s 8 seconds, that’s, that’s pretty bad actually. If people are, people are leaving your site after 8 seconds, that’s bad. Well, now you know what, it it depends on the reason they go though if they, if they, if it was a search and now, now that brings in the Google AI summaries that is that is now reducing organic, uh, organic hits right because we’re getting it from the AI summary we don’t even scroll past that, but if you get past that and people came with a specific question and you’ve got the answer. Um, they might only be 10 seconds. Yeah. Yeah. They might only be 8 seconds on your home page and then click through to a different page. Um, so yeah, I think, I think lightboxes are great. I would just make sure they’re not immediately in your face. OK, OK. Um, right, so you wanna, you’re trying to draw people into your work in inducing them to join you, so not just get a, get a get a weekly. Yeah, you’re inviting them to be part of something bigger than themselves, joining a movement, solving a problem, being a part of the solution, being inspired, that’s really the call to action that I want every nonprofit to have on their website for their email newsletters. I have a good friend. Credit her because I’m gonna use her material, uh, Sherry Quam Taylor. Uh, we spent a lot of time together on LinkedIn. And she says that her advice is that you’re not giving. To us, you’re giving to the cause through us, so it’s 2 versus through. You’re giving to. Uh, solving world hunger through Feeding America or you know, um, etc. you know, do you, do you buy into that or you’re welcome to agree with Sherry disagree or disagree I should say. No, I definitely agree. Yeah, I think that’s that’s totally right. One of the examples I use in the presentation is a. The action that says let’s end malaria. It’s from an organization that’s working and you know it says like we believe this is possible. Join us. Like we’re we’re going to get rid of this disease. Let’s do it. And so the people who are signing up for that email list and donating to that organization. They’re trying to get rid of malaria. They’re like, Oh, is that what you guys are doing? I don’t know who you are. I want to get rid of malaria, you know, that’s the one thing I’ll join your list because, yeah, no, no, absolutely, alright, something bigger, right, something big, the bigger cause. Yeah, right, right, that’s the sort of inducing, uh. An opening relationship, you know, hear from us regularly. OK. OK. Um, so how are you welcoming? Uh, here we are now. 5 email, the, uh, the ubiquitous Patty Breach, uh, purpose collective 5 email welcome journey. Is that, is that what this is? How are you welcoming folks after the first one? I’m sorry, after they say yes, I will, I will, I’ll take your email. Your, I’ll take your newsletter, sorry, yes, I’ll join your newsletter. What should happen first thing. Yeah, so what I like to point out to people is that the journey that it took for someone to give you their email address, that didn’t happen in a minute. They probably, you know, first heard about you through word of mouth or some other means and so they maybe spent some time poking around in your social media. They liked what they saw, so maybe they ended up on your YouTube channel watching some longer form videos, maybe they popped over to your website, read even more about you, looked at your blog, and then decided. Yeah, I like this organization. I like what they’re doing. I wanna be a part of it. Here you can have my email address so that process that might have been days, hours, it was like by the time they give you their email address they are fired up about you. They’re like, yes, I’m in, sign me up, let’s do this let’s end malaria or whatever it is and if we’re not meeting that enthusiasm with our own excitement then it’s a really missed opportunity. So I recommend sending at least one email that just says yay, you’re here, you made a good decision, welcome. OK, OK, uh, that’s at least 1. Let’s let’s review the uh the 5 email welcome journey. You we we’re not gonna go into the 35 minutes that we spent, uh, 2 years ago, uh, no, 3, no 2 years ago. Yeah, this is the 3rd. Um, but you know, remind us what the, what this ubiquitous journey looks like. Yeah, so the idea is to capitalize on the window of opportunity immediately following someone’s action. So I recommend sending 3 to 5 emails starting as close to immediately as possible, so at least within the 1st 24 hours after this action. And going up to 3 or 4 weeks later. So, um. You can send as as many or as few as you like in that window depending on your team’s capacity depending on what you feel like you have to say um but I recommend starting with something simple that’s like congratulations we’re so glad you’re here you made a good decision, welcome to the team, yay um and then from there you can go into um more content that. Talks more about what it is that you do broadly, but we always want to make sure we’re giving someone something of value, so saying like. Um, here’s our most popular piece of content that we put out in the last year. We thought you might like it. Everyone else told us it was really great. Have you seen it? Have you seen this video? I’ve read this blog post, um, you can invite people to come hang out with you if that’s appropriate, like, hey, we have events we’d love to see you at one of them. We have volunteer opportunities we love to meet you, um, something that’s like really drawing them in to the work and making them feel like they’re an important part of what you do. And if you want, you can throw in a donation ask as one of those emails as well. So the, the second one, not certainly not the first one, no ask in the first one that I have your attention, can I have your money? Alright, so 2 or 3 you could put it in. OK. It could be, it could be a different ask too. It could be a volunteer ask, could be a sign, uh, a petition is a ubiquitous one. Survey, maybe you have a survey about your interests that are all valid calls to action, right? Absolutely, yeah, and they’re like I said, they’re very fired up about you at this point, so it’s an excellent time to ask them for something like this. And the second one initially joined 2 to 3 days after that initial action and the first one came within 24 hours. OK. OK, why don’t we suppose we’re we have the capacity for a 555 step. what are we doing in 4 and 5? Yeah, so, um, I would say that the time between emails should basically start doubling so you wanna have one email immediately, a couple days later another 15 days later another one, a week later, another 12 weeks later, the last one. Um, and I think you can’t tell too many stories in these email welcome journeys, so I like to do, um, you know, a simple welcome message for the first one, tell a story of impact meaning here’s the story of lives that are being changed thanks to supporters like you, like this is what the work that you’re making possible now that you’re part of this community. Third email can be some call to action like volunteer with us, come to our events, take our survey, make a donation, whatever it might be. 4th email tell another story, and then that 5th email it could be another call to action like we want you to read this, we want you to watch this video, we want you to donate if you haven’t asked that yet, whatever it might be. OK, thank you. Good overview of the welcome journey. All right, that’s how you should be welcome, but your advice was at least 1. That’s not just the regular newsletter, at least one personalized thank you, yeah, you’re with us. Thanks so much. Yeah, exactly. I mean it can be overwhelming to think about creating a 5 part series, so maybe just start with one, just at least get that going. OK, um, your emails are too full, too much, too dense. What, what does this look like? What’s, what, what are we probably getting wrong here? So, um, it sounds like you could have called this most likely like 90% chance that you’re getting these wrong instead of probably, but you’re being, you’re being thoughtful to to the community. You’re probably getting this wrong, but overwhelmingly likely. All right, what, what’s the matter with our, our dense emails? Yeah, so one of my mentors describes marketing communications as like throwing ping pong balls at people and so if I were to throw 72 ping pong balls at you at once, you might just like cower in fear like what is happening? You probably can’t like focus on catching one of those, um, and I think a lot of times that’s what our. Emails end up being like in the nonprofit world it’s just information overload it’s just this this this this this this this and this and it’s like whoa this is like too much I I don’t know what’s going on in this message and a lot of times also I think they fall into this category that I like to call the phone call to mom which is if you could imagine. You know, a mother figure in your life calling you and saying like, hey, how are you? What did you do today? What did you do yesterday? What did you have for dinner? Where are you going tomorrow? This is a phone call from mom, that’s a better way to describe it. Yeah, but I think it’s better if the rare as that is, we know mothers never pick up the phone. No mother’s phones outgoing calls. They only they only receive calls. Uh, but if you know, but the, the phone call from hell or the phone call from mom. OK. Um. So that type of reporting. Of like this is what our nonprofit has been doing we bought new computers our CEO won an award that is only interesting to your mom. No one else wants to hear those kinds of updates so um I really challenge nonprofits to look hard at what they’re putting in their email newsletters and see if they can cut it down to just things that are relevant to their supporters like a story of impact could be relevant. And saying like you know here’s this wonderful uplifting story that we wanted to share with you it’s so heartwarming, it’s so inspiring and you’re a part of this work with us so thank you for being here and also you know inviting people to come to an event sharing a resource that might be helpful to them. That’s the type of content that I’d like to see more of in these newsletters, and it could be really simple just three pieces of information in an email. You could even just do one. You could have a newsletter where you send one topic, one story. You can do that. OK, yeah, your supporters don’t need to know everything, right? Like you serve a rack. We moved the server rack, uh, out of the ladies’ room. Now the devoted server closet. Thank you for your support. Alright, uh, yeah, see, the audience likes our idea. That’s the, uh, keynote keynote session going on in the background, but we persevere. Um, OK, yeah, so take a deep edit to your, your bloated emails like, so is it. All right, so some info just doesn’t need to be shared, like the, the, the new laptops and the server rack. That doesn’t need to be shared. But if, if, if we feel the information is relevant. Are you saying it’s better to maybe send more frequent emails that are less dense? Exactly, yeah. So if you’re an organization that is frequently updating your constituents, maybe you have a lot of events, maybe you have a lot of free resources there’s a lot going on. I would recommend sending more emails that are shorter. OK, what’s the maximum and maybe there isn’t a hard rule uh maximum number of emails. Let, let’s not even say a week. I mean, in a month. How many, how, how many would be too many, thank you, in a month. Um, that’s a good question. I don’t know that there is a hard and fast rule. You could go weekly, so that would be 4 in a month. Um, you could send 2 a week if you have a lot to say, if there’s a lot to update your supporters on. I wouldn’t do 2 a week if you’re just repeating the same content across those emails. Um, you might get people starting to to tune out, but if there’s a lot going on, yeah, weekly emails I think. All good. What’s your advice on uh resending to non-openers? Um, yeah, great question. That I think um it’s about time. It’s only 18.5 minutes in. You got a decent question. All right. That can be a good strategy, um, that has more to do with your Deliverability like getting people to interact more with your messages, um. My answer to that also I think would depend on like what is the bandwidth of your team’s capabilities and if getting the newsletter out the door is already a lot of work and it doesn’t really feel possible to go back and resend to not like that’s just too much on top of everything then I think you can skip it. OK, I mean, I, I think it’s an auto like just click click a button. Depending on your email provider, yeah, it can be. I use MailChimp. I know it’s, it’s an option. Just tap the button and then they’ll ask when do you, you know, when do you want to resend? OK. Uh, all right, so you’re not opposed to the idea. No, not opposed. OK, all right. Um, but you’re not enthusiastic about it either. Yeah, I mean, I guess. I have mixed feelings on it because I think that. I think that sometimes we can get a little fixated on the people who are not opening our emails, people who are unsubscribing. I hear this a lot from nonprofits they get. Um, they’re hurt by the people who are unsubscribing from their email list like why are these people leaving like look at all these people who don’t want to hear from us anymore like this is hurting our feelings, um, and I really want our attention and energy to go to the people who are opening your emails and are engaging with it like those are your supporters who are happy to hear from you. They’re excited about what you’re doing. And the other people who don’t want to read your messages, don’t wanna open them, don’t wanna be on your list, that’s fine, let them do whatever they want. Let’s focus on the people who are excited. OK, all right, very positive. The positive purpose collective, um, I guess the other thing you could do is look at how the resend does. If it’s very low, then you, then you’re just annoying people a second time. But if it, I don’t know if it does like 20, 20% or more. Of the the non-opener, now we’re now the population is the non-openers of the first one. I don’t know if it does 20% or more. That’s that worthwhile? Yeah it was probably worth sending, but it’s like 2 or 3%, people are, you know, they’re blowing you off a second time. Don’t resend again. I don’t know. How about this thing. 6 months later you’re getting the same email you got. All right, don’t do that. That’s another one you’re definitely doing wrong. If you’re doing that, you’re, that’s definitely a mistake. OK. Um, all right, so that do we cover email density, there’s almost only so much capacity in. Could be just 12 or 3 if you feel it’s necessary, but certainly no more than 3. And same thing with calls to action, right? Are you, you’re you’re a subscriber, I think or believer one call to action per message, right? Yeah, yeah, keep it simple. Um, click rates are, I mean, famously low across email. A good click, an amazing click rate would be 10%, meaning 90% of people are not gonna click on your email. And so I think we can do ourselves a favor by making that one click really count and just have the one call to action. So rather than saying you know you could do this or that or this or that like sometimes that creates decision fatigue and people choose nothing or not even just 2, not even 2 choices. I mean you could, you could definitely do too like um something that’s common is to include a donate button in the footer of every newsletter so maybe your call to action in the body is something different like. You want people to register for an event. That’s your main call to action. I think it’s fine to keep that other donate link in the in the in the body, keep it to one or QR code you like QR codes. Um, yeah, I love QR codes. I don’t know how often QR codes are effective in emails. Sometimes you’re on your phone that’s right. Most emails are opened by phone, right? It’s a very high percentage. Yeah, very true. OK. Right, those are more for social website. Yeah, or paper, you know, if you have like a poster somewhere, if you’re handing out a flyer QR code is a great way to get someone online really quickly. Yeah, you’re absolutely right. The vast majority of emails are on the phone, so you’re welcome to say no. Uh, talking, talking the subject matter, that the pronouns are wrong. Too much us and we and not enough you and us together. All right, expand on your, your thinking there. There’s the team. Here’s the team together. Purpose Collective, all three. Julia and Michelle just joined, uh, watching, watching the CEO. All right, you’re getting content. All right. Digital content. Don’t put too much in those emails though. Don’t fill those emails. All right. I told them, I told them in the previous, I’ll probably run these back to back week one will be probably be them with panel of three with uh, with, uh, Michelle Julia and, um, and Sarah from Brack, um, and then, and then this, this will probably be, will probably follow. I told them. Uh, you’re overexposed. The purpose is overexposed. Like every year now we got 100% of the team is on two different sessions. Next year it’ll be 4 people and you’ll want to bring them all in one sessions, yeah, so you need to sponsor. What you need to do is start sponsoring the podcast. That’s what. That’s what should be, says sponsored by Heller Consulting should be sponsored by the Purpose collector. So put that in the budget for for 2026, or even a spot opening, uh, even this summer. So you don’t have to wait you have to wait till next year. All right, so all three of you have heard it now. Yes, you do. All right, um. we’re we’re looking I think is what we’re probably doing wrong. So you might have heard me say this before. I believe the most important word you can use in any of your marketing is the word you and it’s really understandable how we end up talking too much about ourselves too much we focused language. Um, it makes perfect sense. We, we wanna show our supporters that we’re doing a good job. We wanna. Make a strong case for why our organization matters um we wanna prove that we’re doing what we said we would do with your donations um but unfortunately that can come across as um I mean one it can make it seem like we don’t need any support because look at us, look how great we’re doing we did this and we did that. Um, but the other thing is it doesn’t really invite the reader in to say you have a place here and you’re a part of this. It’s just, I mean it comes across as bragging like look at us, look at what we did, we did this and we did that and we did this other thing and now we’re doing this and we also did that. Aren’t we great? And so it’s a simple shift to just use more you focused language. So you know thanks to your support we’re able to do this um you’re changing lives, you’re helping to make the world a better place, um. I like it that you’re doing the work, not that you’re supporting us in doing the work because they all know that they know they’re not on the ground. They know they’re not visiting the homeless camps. They realize that they don’t do that. They know, but you can see it’s not like lying, you know, you’re, you’re, you’re saving lives, you know, whatever you’re improving the climate in Detroit. You know, it’s it, you don’t have to use the, you know, where you’re helping us do it. Yeah, exactly. And also you know just more gratitude when you when you add more language you end up with more gratitude statements like thank you so much for being someone who cares so deeply about this thank you for for making meaningful steps towards this goal thank you um I think that can really help your emails feel like. They’re relevant to the reader. It’s not just me talking about myself at this organization, it’s me saying to you, you matter, you’re a part of this, you’re really important, couldn’t do it without you. OK, OK. Um, email is not coming from a person. Yeah, so, um, I see this a lot where an organization will put the nonprofit name in the center line and the subject line will say something like spring 2025 newsletter and that just feels very corporate feels very one size fits all it feels like you know we’re just this. Nameless faceless organization that’s sending you an update. I think it’s much better to remind people that they’re humans who work at your organization, so put that, put a person’s name in the center line. You can still include the organization after that name if you want to. Um, but say you know this is from Patty Breach and sign the email as if it was from me, Patty Reach include my photo, you know, put something in there that shows people there are real human beings doing this work and we those real human beings, we want to talk to you are very important supporter and we want to send this message to you from us. Um, I think that personal touch can really help people feel more connected to the work that you’re doing, feel more connected to your team, and in the presentation I I include a screenshot that I pulled from my own inbox a few days ago where it’s just like corporate message after corporate message it’s like a receipt from the parking structure where I left my car to come on this trip and it’s like Toyota sent me. An email and Verizon sends me an email. It’s just like we’re so used to getting these meaningless corporate emails from companies. So if you put a person’s name in the center line, I think you’ll really stand out in the average inbox. I’m sorry, the line. Yes, yes. OK. OK. Yeah, right, right, yeah, Tony Martignetti. I do that. OK, good. I got 1 out of 5. Uh, no, this is not about me. Uh, all right, valuable, yeah, yeah, it’s, it’s the person and then you could say like CEO. I mean I’d be more apt to open a CEO’s email than, you know, if I get maybe I wouldn’t say director of development. I’d probably just leave that out. But yeah, a person, right, that’s a simple one. That’s a simple one. How do you feel about the uh yeah, using the name, you know, like addressing, you know, hello, hello Patty or you know, hey Patty or something like that I think it’s a really good idea, you know, you know, you know, the person didn’t write it personally, safe bet, you know, unless, but hey Patty, you know, hi Patty, you know, you’re into those dear, dear, yeah, yeah, great. OK. Even just even just first name yeah um Seth Godin says that what our supporters want most is to be seen and so to use someone’s name is one way you can say like I see you I remember you, I know who you are glad you’re here. Yeah, right, and now it’s person to person if the sender is a person and uh they’re saying hello yes exactly. How do you feel about uh leaving it there with personalization? That’s great. Is that right? Yeah, OK. Patty breach spelled like uh spelled like breech birth, not like breach, not like breach of contract breach, yes. Founder and CEO of the Purpose Collective. 5 email marketing mistakes you’re probably making and how to fix them. That’s what we just talked about and we are sponsored here by Heller Consulting. Technology services for nonprofits. Um, thank you very much for being with our 25 NTC coverage. Next week. Congrats, you’re a manager. Now what? And facing feedback. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Marignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for July 28, 2025: 750th Show!

 

Claire Meyerhoff, Kate Martignetti, Scott Stein, Gene Takagi & Amy Sample Ward: 750th Show!

It’s Nonprofit Radio’s 750th show and 15th Anniversary Jubilee. To celebrate, co-host Claire Meyerhoff shares her “Ode to Nonprofit Radio.” We have our associate producer, Kate Martignetti; 3 live songs from Scott Stein, including our theme “Cheap Red Wine;” and, our contributors Gene Takagi (law), and Amy Sample Ward (technology), are also on board. It’s fun and music and celebration! And gratitude.

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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podon of your favorite hebdominal podcast. It’s July. It’s nonprofit radio. We’ve got the live music and that can only mean one thing. It’s our 750th show and 15th anniversary jubilee. Who was right. Here’s our associate producer, Kate, with what’s coming up for show number 750. Hey Tony, your co-host is Claire Meyerhoff. We’ve got much more live music from Scott Stein. Our contributors, Gene Takagi and Amy Sample Ward are here. Everyone is with us. Thank you very much, Kate. Claire Meyerhoff, how are you? So uh creative producer, nonprofit Radio, how are you doing? I’m, I’m doing just fine. I’m just in awe that once again, every year we come together, the same gang of six, and put on this fantastic show, and this one is number. Can it really be true? 750. True. That’s a huge number. $750. Like when you were a kid, if like someone was saving up to buy something that costs $750 that was, you know, a lot, a lot of money. If you went to the grocery store now and it came to $750 you’d be like, well, yeah, that kind of makes sense. So $750 really is a huge number and 15 years. Yeah, July of 2010. The show began as, as you counseled me, uh, because of the first two shows were the Tony Martignetti show. Uh, you counseled me that that was a mistake, that nobody’s gonna know what the hell that means. Uh, I was playing off, I was playing off one of my early influences, uh, I thought, well, that guy has a show named for him. So, but you, uh, you showed me the correct path, uh, you know, you gotta have nonprofit in there somewhere. And, uh, and I chose nonprofit radio and we’re gonna be talking a little about radio today, but, uh, yes, it was July 2010, it was 15 years ago. Well since I have because we, we knew each other before for a couple of years through the wonderful world of of plan giving, which we both are professionals and and we knew each other that way, and we had dinner in Cary, North Carolina at a steakhouse, and at that table you said to me, you know what, I want to do a radio show about nonprofits, and I was like, And this was before like podcasting was really commonplace or anything like that. And I was like, well, have you done a radio show before? No, no, no, but I, I know I’d be great at it. I’d love to do it. And I go, well, you know, there’s a lot to doing a radio show. Do you know about this? Do you know about that? Because my background for our audiences, I worked in, in, um, radio news for many, many, many years. I’ve worked at XM Satellite Radio, um, I’ve worked at, uh, I’ve worked for ABC Radio and WTOP in Washington DC, the all news station. And so I know a lot about production and putting things together and how radio really is something that you can kind of do it all by yourself, as opposed to television where you need all these other elements that come in like camera work and all that. So I said to Tony, I go, well, you know what, you know, I’ll I’ll help you with this. And you were like, oh, you know, that would be great. And we discussed the name and some other things and then I made for you. I thought what would be really helpful would be to make these kind of show sheets that when you’re pre-interviewing people, so maybe you can talk a little about that. What what’s I, I still use I still use your sheets for the show. Uh, Kate and I use them every single week. Yeah, so, you know, over the years I’ve adapted it, but it’s, uh, it’s based off of what you gave me for like show number 3 or something or whatever. So let, let’s, uh, let’s bring some other folks in. Sure. So I’d like to talk a little bit about, about our influences in radio because what Tony said to me, he said, I love, you know, Car Talk and I love these radio shows. They’re so important to me. So I’d like to talk a little bit about everyone else’s influence is in radio. My quick is I grew up. Around New York City, so we had a lot of radio. I listened to WNEW, you know, Scott Muni, Allison Steel the Night Bird on WNEW, and I just, I loved radio from, you know, when I was when I was a kid. So how about everybody else? Scott, what did you grow up with in the, in the Midwest? Yeah, I grew up in Akron, Ohio, and um the station that really was pivotal to me was WAPS 913, the Summit. Uh, which is a wonderful music station. They’re still around, still doing great stuff, uh, emphasis on independent music and local music and just stuff that wasn’t getting played anywhere else and really, um, it’s not a, not an overestimation to say that like it or an overstatement to say they it really helped shape my musical taste for years to come. Cool, very cool. Amy, yeah. What you got? Well, I did not grow up listening to the radio because my dad. love music and was always playing his own curated, you know, uh, playlist, um, record. Tim, Tim. That’s right, Tim, the one and only 10 sample, um. And so I associate radio with when I got a car and turned 16 and actually drove myself places and was like, What? You mean to tell me that there is music that is not blues? Oh, how interesting. Um. So I would listen to any radio station just for, you know, like that eyes opening, oh my gosh, there’s so much out there in the world experience. Um, yeah. That warms my heart as a as a radio girl that really, really warms my heart because the car, you know, the radio, the airwaves, traditional terrestrial radio is just the airwaves and they’re free. And basically, anyone could have a radio station and broadcast it and the FCC I grew up, you know, in, in the American classic situation for that like country roads, no other cars, windows down, just listening, you know. Love that so much. Gene, what do you have for us? So I’m like Amy and didn’t listen to a lot of music on the radio because I had mix tapes back then. And, um, that was my big thing. But if I was listening to the radio, it was often listening to like local sports teams and I grew up in Vancouver, British Columbia, so the Vancouver Canucks go Canucks, um, was a big thing for me and Seattle Supersonics back in the day, um, the NBA and bring back a, a Seattle NBA team. Wow, that’s, that’s, that’s really. That’s really amazing and you’re and you’re and you grew up in Canada, so everything had a C in front of it. Yeah, if there was a popular music station I listened to it was C Fun, which was now defunct, but um, yeah, that was the, the pop station back in the day. And did you listen to the games on and the sports on AM or FM? Oh, it was almost always on AM. I don’t think FM had sports back then. Right, right. That’s cool. Hey Kate, we know you’re younger than we are, but do you ever listen to the radio? Oh yeah, um, mostly, mostly in the car, but my mom loves the, um, like South Jersey classic rock stations. So that was constantly on wherever we went grocery shopping, to the beach, like that’s all I think we listened to. Do you remember the call call letters? what was what it was I don’t know. But I bet you do know every word to live on a prayer. 00, for sure. Scott started playing it, I could probably sing it. That’s Bon Jovi country. Right, South Jersey, Bon Jovi country and Bruce Springsteen, of course. Bruce Springsteen. So Tony, how about you? What are your, what are your earliest radio memories? Yeah, uh, rock and roll, 102.7 WNEW, uh, you mentioned Scott Muni and Alison Steele. Um, there were, there were others, um, Pat Saint John, classic, uh, classic rock DJ in New York City, um, Dennis Elsis, exactly right, yep, Dennis. He was what? Pete Pete, yeah, you, you, you were obviously listening as well. You remember them better than Pete had that twangy voice. Pete Forna. He wrote a radio in the television age, and I went into the city and because they had a signing at a bookstore. So he was there and, um, Dennis Elsus was there and I was going to Plattsburgh State at the time, and Dennis Els, Pete Foritel wrote in my book. And then Dennis Elsis wrote, Rock lives all over, even in Plattsburgh, he wrote. And do you know who I gave that book to for his collection? I gave it to Sam a few years ago when I visited his studio. I gave it to, uh, to Sam in New York. Our producer Sam Liebowitz. He has a really nice collection of like books about radio and music and and I thought that book would fit well in there. So I gifted that book to him and he cool. That’s very thoughtful, very thoughtful. And then later years, you know, you mentioned the the kind of influence on my On the, on the podcast, uh, Car Talk definitely on, on, uh, National Public Radio’s WNYC was station in that we got in, uh, New York and New Jersey, WNYC, the Car Talk guys, uh, you know, you can’t approach them, but they could, they certainly were an influence, you know, that I knew they had. Elements comedic elements that you could look forward to. Each show or or every couple of shows like Stump the Chumps and their credits, you know, the, the closing credits, their, their car driver was the, they had a, they had a, a, a Russian car driver, uh, pick up and drop off. So, you know, stuff like that, cornball, right, exactly, corn, but you could count on it every week, they were gonna credit pick up and drop off for being their chauffeur. Um, so things like that and then so elements of the, of the Car Talk show and then also another show on WNYC which was pure Talk, uh, Brian Lehrer. I don’t know if he’s still there, but uh he became nationally syndicated, I think. Yeah, Amy Amy and Scott, yes, you, you’ve, you’ve heard Brian Lehrer. He originates from WNYC. Um, he’s still there on WNYC. Awesome, awesome syndicated across the. Oh across which network? Public media. OK, yeah, well, Claire, I got the idea for the Tony Martignetti show from the Brian Lehrer Show, but Tony Martignetti is not quite widely, uh, and even in 2015, so even more so in 2015, what am I saying, in 2010, in 2010, 15 years ago, uh, not as widely known as Brian Lehrer, and so, you know, everybody knew him as a political junkie and He had a lot of political guests and uh that was mostly what he did as well as general news, but you have to reserve the Tony Martignetti show for just wherever you happen to be and the name of what chaos you are bringing to any scenario, you know. Just the Tony Martignetti Nonprofit radio is a podcast, you know. All right, thank you. Like when I go to, I could, I could, I could get everybody’s Tony Martignetti show. When I go to the nonprofit technology conference hosted by nonprofit podcast, but it’s put the word radio in it. You’d like that, you know, Tony Martignetti nonprofit radio, because why, Tony, it’s the sound of it. Well, radio was an influence for the show. And uh I, I have some nostalgia for radio and radio is a very personal medium, you know, like you’re saying, listening in the car, um, uh, it’s just, uh, radio, radio seems to be talking to me, you know, when I listen to radio, I feel like, I feel like the, the host, the DJ, they’re talking to me and that’s what I want, you know, I wanna be talking to. Our listeners, each of our listeners, and sort of channeling what interests them so that they’re a part of the conversation. As as as as as much as can be. So that was, those were my thoughts for around why. Well, and your instincts are correct because when I was in, you know, broadcast journalism school at American University and we were learning the basics, we learned that radio, uh, and television too is a one on one medium, like when you’re talking, when you. On the air, you’re just talking to one person. So you don’t say like you all out there in radio land, you just say you. So if you’re doing a news story about a traffic thing, you just say, you know, if you’re traveling on, you know, I-270, blah blah blah, you don’t say all you people out there on the road, thousands of people listening to me. It’s just you. And so, so it’s a very personal, personal medium. That those were the, those were the influences. I’m glad Brian Lehrer still has the Brian Lehrer show nationwide. Uh, he was, uh, when you, when you hear Brian, you’ll know he was, he was an early influence for this very show. And uh it’s time for uh. Live, live full live song number one. Scott Stein. You’re gonna play a song that, uh, that I asked you to play. Uh, you, the your album is uphill. We might get this on the video. There’s the album right there. It sits, it resides on my desk because I play it. Uh, the album is uphill, which sounds challenging, but you made the last song. It’s a good life. Yeah, it’s well it’s a I think it’s a challenging record. It was, it was reflective of a a fairly challenging time in my life and it was important to in the narrative of the record to be building towards something hopeful or something that that hints at something better to come. I know folks are gonna love the 3 songs you’re doing for us today, so let’s give an early shout and where can we buy your music? Oh, the best way to support me directly is actually at my band camp, uh, band camp sites that would be scottstein.bandcamp.com. You can order physical CDs or. Just downloads um that’s the the best way because there’s really no middleman other than the little bit that Bandcamp takes um um my music is also available in the iTunes store which is also if that’s your preferred method, that’s great, um, and it’s also on the streaming services Spotify, Apple Music, etc. etc. Everywhere fine music is is heard. Indeed. All right, thank you. Please, Scott. It’s a good life. All right. I got some inside information. Someone slipped me a copy of the master plan. I don’t understand. I’m always cynic skipping silver linings. the Oh The Busy As For very Did Oh Oh Oh, Scott, that’s just a beautiful song, beautiful song. Uh, don’t just stick to what you know, let it fly and watch it grow. I love that. I love that line, but the whole song, lovely, beautiful. Thank you. Thank you, Tony. Claire, it’s a good life. It is a good life, especially here on the 750th. Tony Martignetti nonprofit Radio broadcast. And you know, Tony had to learn what’s called audacity in order to produce his podcast. And I do, I have a podcast and I do it in garage band. And now with AI there’s a lot of tools. So Scott, I’d like to ask you, you know, you’re a musician and you’re in this world. How do you like, do you produce your own music and record it and how does that, how does that all go? Um, yes, in a way, uh, I always have a team around me of some sort. I, I play a number of instruments but not all of my instruments. Um, usually when I’m doing a recording, I mean, I, I don’t have my own studio, so I will go into somebody else’s studio and do the work. Um, I can do a little bit here at home, but most of it has to happen elsewhere, um, and I always have a producer. Excuse me, on the project. And in that case, their role is to be kind of the in charge of the project and to be an expert set of ears, you know, I always want somebody who can tell me, hey, that vocal line’s not working or hey, that’s really good do more of that, um, coming up with ideas for instruments, especially this last record where there’s a lot of. Um, a lot of textures, synthesizers, things that I don’t usually use, and I did that because I went to a specific, uh, producer, a friend of mine named Mark Marshall, because I knew he was somebody who could help me figure out what the sounds in my head were, um, and how to get them out and how to do it effectively and to bring his own experience and his own expertise into the room. You know, the role of a producer is so important and I work in the nonprofit space like Tony, and you know, we have conferences, right, and meetings and we do webinars and all that, and because my background is production, when I’m working on something, I bring that. Those skills, you know, to, to the event or the webinar or whatever. And a lot of times I’ll write, I’ll do like a rundown or a show sheet and the person will go like, wow, you know, I’ve never seen this. And I think the role of production is very like underrated in the. Nonprofit space, like when you put on an event or when you do something like how do you, how do you produce that and because there’s so many little pieces to it. And, and Amy, when it comes to the N10, I’m sure there’s a huge amount of production involved, involved in that. Can you tell us a little bit about that? Yeah, I mean, Tony will laugh like, like everything, there’s an N10 way that we do things versus maybe the standard way, but we don’t. We don’t have a staff person whose job title is the conference. We don’t have um a producer, you know, when you’re having a large in-person event, there’s um what they call a pre-con, which is meant to be like, you know, the incoming group, like somebody from, from N10 would go and represent us, and then there’s like the head of catering, the head of security, the head of AV that, you know, everybody sits there like behind a little Um, you know, name tent and kind of reports in before the doors open and, and all the work starts, um, and all 15 of us show up and they’re always like, So baffled and you know, they’re like looking for chairs and everybody’s like, no, it’s fine, I can stand, you know, they, and then when they like ask, OK, everybody go around, all 15 of us do an intro, you know, because everyone on the team produces the NTC and everybody has different pieces of it that they’re in charge of and You know, our like escalation is to the team. OK, if something’s not working, who who is available like on radio, right? Who’s available to meet in the staff office and solve this. Um, there’s not just one person who all that weight is on their shoulders and they have to decide everything, um, but really, you know, I think we say to the community, we’re, we’re always stronger together and we are always stronger together. So, so we do it as a team. Very collaborative. Yeah, totally. In your professional life, what kind of things do you present? Do you speak at, you know, conferences? Do you do webinars? Tell us a little bit about what, what you do, where the role of, of like producing it and putting it together and then presenting it come, come together. Yeah, that’s, um, I’m always dependent upon other organizations and other people to, to put it together. But yeah, I, I do a lot of webinars and, and speaking at conferences and, and things like that. And very, very, um, thankful for, for all of those people who can make it, uh, come together because I, I, I just talk and maybe show a few slides. So you do produce those slides perhaps you are putting together your slides with your with your key points. There, there you go, and I try to keep them heavily visual, which is really, really hard for a lawyer. Yeah, yeah, so, so on a, on a, what’s a typical topic you might speak on? What’s your specialty that everyone wants to hear Gene talk about? Well, I’ll say right now um it’s about nonprofit advocacy and you know during these challenging times um nonprofits do have a voice and they do have influence um and thanks to vehicles like Tony Martin. Nonprofit radio, uh, we get to to help encourage nonprofits to to learn what their uh sort of authority is because it’s usually a lot greater than they think it might be so that they can speak out um and hold, you know, hold the line uh when the line seems to be moving and pushing them back. That’s really interesting because these, these are kind of, you know, tumultuous tumultuous times. I was at the Carolina’s Plan Giving conference back in May and we had a whole panel about legal stuff and, and we had some really good speakers and the one thing that that I took away from it was that that there has become a um. Uh, you know, in our, in our society, there’s a lot of distrust now in, in, you know, government organizations, even nonprofits and things like that. There’s this sort of, you know, distrust that there used to be people trusted, you know, basically trusted the government and and trusted colleges and trusted nonprofits, but now there’s been like a, um, you know, an erosion, I think was the word that they used. And do you find that there’s kind of an erosion of of trust? These days, Jean? Yeah, I, I think in all areas there’s a little bit of erosion of trust and skepticism, uh, from the general public, but the nonprofit sector still, I believe, is leading as the most trusted area and that’s really something to hold on to, uh, as we can build bridges and then sort of take a stance in in what we’re doing so really, really just, um, counting on, on nonprofits if you will to to continue. To sort of advance human rights, civil rights, all of the things that nonprofit sectors of the nonprofit sectors traditionally done and so, um, I, I’m hopeful for, for better times and and more nonprofit voice out there. That’s a, that’s an excellent point and I think that nonprofits can use that in their messaging, um, you know, their public facing messaging about how, you know, trusted they are and they can show that in different ways by, you know, having a survey or or showing their, you know, um, their output like we did XYZ this year and and have photos of it and really show that that nonprofits are working and working for their, their mission and for their people and for their, for their donors. Yeah, and it’s not all of the regular things that people might be thinking of with ICE and with some civil liberties, but just things like AI and you know what happened with Open AI housed in a nonprofit? Is it going to be a for profit? It’s like there’s a lot of stuff out there where the nonprofit sector plays a critical role um and standing up for, for what the nonprofit sector is supposed to be, um, it is really important. But thanks for asking, Claire. So when you say AI is a nonprofit, I, I don’t even know. I mean, I use Chachi PT quite a bit it helps me, you know, figure things out and, and, you know, it’s like someone to talk to that’s a trusted person who does not have an ego. So I do use the Chat GPT for for work, but what do you mean AI is a nonprofit? Well, OpenAI, the creators of Chat GPT, it was started by Sam Altman and Elon Musk as a nonprofit organization and they housed much of the assets that still run Chat GPT, so. Um, the whole intellectual property owned by it, how Microsoft has come in with a lot of money, whether it was going to turn into a for-profit or it has turned into a for profit or is is shuttled, the assets were, were probably licensed back down into the for profit, although we don’t know all of the sort of the mechanics of it. Uh, but ultimately thanks to some nonprofit advocacy out there, uh, it’s going to be stay sort of this tied to this nonprofit organization and not just completely moved into a for-profit, and the nonprofit is supposed to maintain the ethics of the AI use, you know, whether it’s been successful or not, at least there is some regulation around how that AI can be used. So, uh, I’m thankful for that and the again the nonprofit advocacy. That kept that nonprofit in that game. And I think, you know, the, the, when my friends who don’t understand nonprofits that much and they go, well, aren’t nonprofits this or that? And I always say, well, you know, the number one thing about a nonprofit is it’s nonprofit. No one can make like a ton of, yes, you can pay your people big salaries or whatever, you can spend a lot of money on on things, but you don’t have shareholders and you can’t make a profit. So Gene, do you think that that’s an important element of AI staying as a nonprofit because it can be less. I don’t know, greedy. Yeah, I, I, I think that is part of the, the, the point is, is that it, it’s not just influenced by people who are self-interested in and, and, you know, self dealing to themselves and, and their buddies, um, but it also is like the attorney generals and the IRS saying hey you have to engage in primarily charitable activities it can’t be just purely commercial so let’s see whether you are actually engaging in charitable activities and. How how strict the regulators are and how much enforcement you can do when you’ve got limited resources, especially these days for the IRS, um, is, is another question, but, um, I’m again thankful that there is a nonprofit sector, uh, in the US. It’s not completely unique, but it it is something special that that the country needs to treasure and nonprofit radio right there as as we’re talking about, uh. Um, artificial intelligence is important to point out that it’s not all AI that is, uh, part of a nonprofit. We’re just talking about what Gene’s just talking about one company that the company, the, the nonprofit OpenAI, the one founded by Sam Altman. There are lots and lots of for-profit, uh, artificial intelligence, large language model, uh, uh. Entities, so is, you know, we’re we’re just talking about the, the open AI remaining nonprofit, which, which is very, which is promising so far, like as Gene is saying. Yeah, this is a great topic for our 750th Tony Martignetti nonprofit radio show. Tony, you’ve brought so many. Different experts onto your show. You’ve helped so many people over over 15 years. It’s just, it’s just truly truly amazing. It’s a labor of love, um, and now I get to do it each week, uh, with Kate. Um, so we’re talking about production, Kate. Well, what, uh, how do you feel, how do you feel about what we produce each week? Oh well, I always look forward to it because I get to come and meet with my uncle on Zoom and that’s always a lot of fun with my godfather, you know, I get to go bother him, um. It feels good to put something out each week, um, something that you’re obviously passionate about, and I’m starting to become passionate about it just by listening to it, to our show each week. Um, and it’s something that I can like now talk about with others and be like, hey, I’m doing this podcast with my uncle, and this is what we’re doing, and this is how we’re um helping people. No, I’m glad, I’m glad. Like you feel empowered and uh you’re spreading, spreading the word of the the value of nonprofits in our country. That’s awesome. I, I’m very glad to hear that. That’s awesome. What kind of skills have you picked up, Kate, since you’ve been doing this endeavor? Have you picked up any new skills? Well, on the more like production side, um, Tony has taught me how to use Audacity. Um, it’s not something that I personally use every day, but he was able to like teach me what he knows if I did ever want to produce something of my own, uh, vocally, so that’s pretty cool. Cause I had no clue how to do anything with like a mic. I didn’t know how to, I guess, edit my voice if I’m too loud or too soft, that kind of thing. Nice, it’s good. I’m glad, yeah, very glad. And uh in a couple of weeks, your family will be visiting and we’ll be doing the show side by side. From from my studio office every late August, yes, right. Scott, You’re gonna do another song for us. Um, I wanna remind folks you’re the best place to buy your music. It’s is it bandcamp.scottstein, did you say it’s the other way around. It’s stein.bandcamp.com. Thank you. OK, but you’re also of course on Apple, Spotify. Yes. Indeed this song intro song for us. It actually brings us back to an earlier conversation because I always tell people this is a song about what happens when like you begin by hearing your favorite song. Um, you maybe you hear it on the radio and then you hear it in a bar, and then as years pass, eventually you hear it at CVS. Yeah, so, uh, that’s, that’s what I’ll say and, and, you know, our, our, our coping mechanisms. This is, this is a newish song. Uh, it has not been recorded yet, so maybe at some point in the future it will be available commercially. And I assume my keyboard’s coming through. OK, yes. Yes, and your balance is, is very good. Yes. All right, here we go. The alarm goes off early in the morning and I roll on out of bed. Last night’s dream still running through my head. And and the day. I’m We live out on a quiet little street, on a quiet little block. Kind of Way you can leave the doors unlocked. And at the Hear the I Come I we didn’t have a kid. One Yeah First. When let’s turn I’m trying to long Yeah. Yeah. Oh No No, it’s almost And I And that’s Find Fantastic, Scott. Thank you. Driving too fast. Thank you. I’ll go a new direction, but I don’t know where, uh, I’ll find a new direction, but I don’t know where it goes. A lot of you, you see some brilliant lyrics. You do, you do some, you turn some very good phrases. Yes, outstanding. Thank you. Thank you. Scott, it was, uh, it was show number 158, uh, in 2013, September of 2013 when you first. Debuted Cheap Red wine, uh, as our as our theme song, so number 158 to 750, uh, I, I get inspiration from Cheap Red wine. I listen to it on my own time as well. Um, I just love it. I, I, I’m so glad that we got connected by the, your attorney friend and my attorney Joe Becker. Yeah, uh, and, and that the red wine is a part of nonprofit radio for so long. So thank you. Thank you. I’ll put a quick plug in. He’s going professionally now as JR Becker, author of a number of children’s books, which have done really well. So if, if you have kids, you’re looking for like thought provoking children’s, uh, excuse me, children’s books, like, yeah, his stuff is great. JR Becker, a humble you are throwing to somebody else. A lot of artists wouldn’t do that. Well, you got to have a network of people who support you, right? And, and it works when you better when you support in kind. I was very gracious. Thank you. Claire, Claire Meyerhoff, you joined your first show was show number 2. Single digits. Show number two was July 23rd of 2010, and we talked about 15. That’s amazing. We talked about storytelling and jargon. Yes, jargon jail. I developed jargon jail thanks to you. Yes, I still put folks in jargon jail. So that’s, uh, thank you very much. I love having you as a creative producer. Thank you. You’re welcome, Tony. Gene, you, you joined next, uh, you joined the show number 7, was your first show with us in August of 2010. So just a month later, uh, a month after we started show number 7, and that was the show when we had, uh, uh, um, Stephanie Strom was also on the show. She used to be, uh, she used to be the New York Times reporter, but Gene, you’ve been with us a long time. Thank you very much. It’s always been my pleasure and, and also to, to often be in jargon jail. No, well, I, I, you, you, you always skirt jargon jail cause you explain things. Amy, you joined, uh, you joined in, uh, show number 100. It was July of 2012. Yeah, the bar was high. It was like there’s live music. There’s all these other people like I guess this is the show every time. No, that was just because it was the 100th show. And, and, uh, that was my first time we announced that we had 1000 listeners. Now of course we have over 13,000 each week. But now Kate will get to experience what I got to experience in the early days of getting to sit next to each other at your microphones in the studio. Yeah, that’s right. That’s right. You can really cut Tony off on his jokes a lot faster than the Zoom does it, you know. Yeah, well, that’s not a good practice. We don’t want to do that. Uh, yes, we were both in New York City. You would, of course, we would come into Sam’s studio. We’d be side by side, and Kate joined. Kate joined in, uh, show number 645, which was June 2023. Uh, it started as something fun. I, I, I, uh, her family was visiting and I wanted to try it out because she has, she’s a trained professional and, uh, in voice and I just love the way it sounded so we’ve been with it since. That’s so sweet. Yeah, no, it’s a lot of fun. You came to me and you were like, well, I need to do my show. Do you wanna do the sponsors and kind of introduce people? And I was like, yeah, I’ll try. I was a little nervous. But then I ended up really enjoying it and you ended up enjoying it and now I’m here. Absolutely, yeah. So thanks to each of you, uh, it, it wouldn’t be. It wouldn’t be nonprofit radio without each of you, each of you, so thank you. And our listeners, I’m speaking to you, dear listener. Thank you. Thank you, thank you for your support, uh, um, talking right to you. Thank you for listening, thank you for being with us. It wouldn’t be nonprofit radio. Podcast, uh, you know, a podcast without listeners, uh, that’s called a diary. So we’re not a diary. We’re a podcast and I’m grateful that we have you as a listener with us. Thank you. But Tony, you need some gratitude also because In 15 years, I, uh, you know, I was not Claire or Jean, so, but came in at 100, so still somehow I’ve been here for 650 of these and you have changed. The show has evolved, you It’s hard to change. Humans are not good at change, and you have been open to change, to supporting the sector, to meeting people where they are, and I just want to give you some flowers. Thank you. Thanks very much, Amy. It, it, it’s, it’s, it’s a, it’s a, it’s an honor to do the show and to help our community. And so I’m, that’s why I’m grateful to each of you for helping us because we’re all contributing, we’re all helping the nonprofit community. We’re doing it through Tony Martignetti nonprofit Radio. Claire, you have a little ode to radio. I do, Tony, because I’ve just known you for so long and every year we talk about this anniversary show. Oh, what are we gonna do? And we’ve done skits, right? We’ve done like all kinds of crazy things, quizzes and skits over the years. So this year I thought I would just write you a little poem. So here is my ode, it’s on my. On my phone. Here is my ode to Tony Martignetti Nonprofit Radio. So many shows, thousands here. 13,000 people. 15th year. It’s a podcast to help nonprofit folks with shared expertise peppered with jokes, show after show, guest after guest, Tony features only the best. 15 years now, an epic feat. 750 shows, each one a treat. Because Tony strives for podcast perfection. All is moving in the right direction to host a podcast week after week takes commitment and time. It’s not for the meek. It’s for a guy like Tony who cares a great deal, cuts through the noise, keeps it real, hosting his show with zeal and zest, educating, pontificating, and all the rest. Well, this ode is now nearing its end, written by Claire, Tony’s longtime friend. So Tony, for you, I offer three cheers and for nonprofit radio, best wishes for the next 15 years. Thank you, Claire Zeal and zest. Thank you, Claire. That’s very sweet. I wrote, I wrote that last night while watching Boardwalk Empire, which I love. I sat there and came up with my little poem on my, on my iPhone, and you know, I was inspired all about this, you know, radio show because this happens to be the 40th anniversary of Live Aid, which was the huge contest, uh, concert at Wembley Stadium in in London to benefit, um, you know, the problems in Africa with, you know, starvation and the situation. And you know, Queen performed this massive 21 minute set that’s just epic that that people watch over and over again. And, you know, when when Freddie Mercury sings the Radio Gaga and and that and that song, it’s it’s really an ode to radio, which at the time. You know, radio was being threatened by this new MTV thing and and music videos and would radio die. And I can’t believe in 1983 that they wrote this song, especially these lyrics in it, you’ve had about radio, you’ve had your time, you’ve had your power, you’ve yet to have your finest hour. What did Queen mean by that? In 1982, the finest hour. But it possibly have been, I don’t know, looking into the future and being podcast. And all we hear is. There is Wow. Uh their, their own tribute to radio, absolutely right, yeah. I’m gonna cry. Someone still loves you. That’s all. Um, I’ve, I’ve heard that, uh, I’ve saw, I saw in a couple places that uh Lady Gaga is named for that song. Her, her love of that song, uh, is why she chose Lady Gaga. Um, so, oh, Claire, thank you again for the ode. Oh, I’m glad you like it, you know, I’m not much of a poet, and I know it, but I have written many a birthday, bridal shower, funeral. I’ve written lots of lots of poems for friends when they say I don’t know what I’m gonna say, I’ll say, well, you know, let’s write a little poem and I’ll I’ll come up with a little, just a little little poem like that little ode to my friend Tony. Who works so hard because people don’t realize the amount of work that goes into a podcast, to booking guests, to, you know, actually, you know, organizing the whole thing, writing it, you know, all the little things that go into it and for Tony, for you to do it week after week. 750 shows, 50 shows a year. And some people can manage like one podcast a month. They, you know, they do a podcast for a little while and it falls off. There was an article in the New York Times a few years ago that said like the average podcast, remember that, Tony, that the average podcast only lasted like so long and then it and then it fell off. Well, look, um, I, Michelle Obama’s podcast did not last. We had Bruce Springsteen and Barack Obama had a podcast together. They, yeah, and all, both of those podcasts, Michelle Obama was by herself, uh, Barack and Bruce had were co-hosts. Those two podcasts, uh, are, are survived by Tony Martignetti Nonprofit Radio. We started before them and we’re continuing and they’ve, uh, they’ve, they’ve tanked. You know, I, I’ve read about Prince Harry and Meghan Markle and how they, they got this great deal with Spotify, right, to do all these podcasts. But they could never really get it done. They just did like a little bit and I read that, you know, they would go into meetings and, and have these highfalutin ideas about like, oh, let’s interview like Putin and Trump together. Like that wouldn’t that be a great podcast? Well, yeah, that would be a great podcast. But do you like know these people, can you, can you book these guests? And your podcast failed, you know, as far as I know, and then Spotify just said, you know, see you, because it’s the content. Like, if you can’t make the content, it doesn’t matter who you are. If you can’t create that content, if you can’t show up week after week and get your guests to show up, because that’s, that’s a hard thing is to book the guests and get the time and, and, uh, put it all together. Well, that’s why radio was such an important influence for me because the shows I mentioned and, and just every, every radio show has to, has to produce some daily like the Brian Lehrer Show, uh, it was daily and still is, and, uh, Car Talk was weekly, but you know, the, you know, again, those early influences and every other, every other show I used to listen to, uh, on WNEW, you know, the hosts had to show up for their 4 hour block, right, every day. And I guess, you know, that’s the, that’s the inspiration that’s why it’s Tony Martignetti nonprofit. Radio 750 shows. Wow. And that’s 15 years. So in, in 15 more years, we’ll have what, 1500 shows in 15 years. How old will we be? Uh, we will. I’ll be 78. Oh my God, we can do that. We can do that. I’ll, I’ll, I’m gonna keep working until I become a dinosaur and nobody will hire me anymore. But that’s, that has nothing to do with nonprofit radio. The podcast will continue even after I’m a dinosaur. All right, um, the time has come for me to say thank you. Thanks very much for every, for you being with us for the 7 50th. I look forward to these every single year for a month in advance. Uh, we’ve been counting down on the show. Kate knows, uh, 334 weeks ago I started counting down every single show. It’s 2 weeks away, so. Uh, we’re here. So thank you. Thanks to each of you, and again, thank you to our listeners. Thank you for listening to Tony Martignetti Nonprofit Radio. We, we wouldn’t be a podcast without you. We, we’d be a diary. Scott, this beautiful song that I licensed, so, so glad, as I said, that, uh, uh, now, uh, JR JR Burton, is it Becker JR Becker brought us together, uh, cheap red wine. Uh, I, I love adding it to the beginning and end of each and every show, please. Well, thank you so much. I’m happy to do it and congratulations. 750, my goodness. So thank you. All right, here we go. just keep on talking I. romantic advice from a I’m looking for I’m a. Now promise Liver diamonds. They won’t tight to the kind of clothing that I wear. I. I’m I Does promises the people can kiss our asses. No a Oh Oh. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this glorious live music is by Scott Stein. Yeah. Thank you for that affirmation, Scotty. Oh bye. Be with us next week for nonprofit radio, big nonprofit ideas for the other 95%. Go out and be cool. Always so much better lives, Scott. Oh, thank you.

Nonprofit Radio for May 26, 2025: Healthier Productivity From AI

 

Jason Shim & Meico Marquette WhitlockHealthier Productivity From AI

Our annual duo returns with tips and resources to make your use of artificial intelligence better for you. They also go beyond AI with many smartphone strategies, inbox management, and Meico shares his shutdown ritual for bedtime. They’re Jason Shim, from Canadian Centre for Nonprofit Digital Resilience, and Meico Marquette Whitlock, The Mindful Techie. This is part of our coverage of the 2025 Nonprofit Technology Conference (#25NTC).

 

 

 

 

 

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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.