Tag Archives: Nonprofit Technology Conference

Nonprofit Radio for August 16, 2021: Virtual Events & Design For Non-Designers

My Guests:

Evan Briggs & Gwenn Cagann: Virtual Events

Evan Briggs and Gwenn Cagann share their lessons from 25 virtual galas, which include takeaways for your next hybrid event. They’re both with Wingo NYC.

 

 

 

 

Josh Riman & Mike Yamagata: Design For Non-Designers

Wrapping up our 21NTC coverage, it’s a crash course in good design, covering fundamentals like color, type and hierarchy. Step outside your comfort zone with Josh Riman and Mike Yamagata, both from Great Believer.

 

 

 

 

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[00:00:10.74] spk_5:
Hello and welcome to tony-martignetti

[00:00:13.06] spk_4:
non profit

[00:02:17.44] spk_1:
Radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh and I’m glad you’re with me. I’d get slapped with a diagnosis of interception if you blocked me up with the idea that you missed this week’s show virtual events. Evan Briggs and Gwen Sagen share their lessons from 25 virtual galas which include takeaways for your next hybrid event. They’re both with wing go N.Y.C. and designed for non designers Wrapping up our 21 NTC coverage. It’s a crash course in good design covering fundamentals like colour type and hierarchy. Step outside your comfort zone with josh, Lyman and Mike Yamagata, both are from great believer. This week’s conversations are from 21 NTC and they wrap up our coverage of the conference and tony state too, sharing really is caring. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C O and by sending blue the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in Blue. Let’s get started. Here is virtual events. Welcome to Tony-Martignetti non profit radio coverage of 21 NTC, you know what that is. It’s the 2021 nonprofit technology conference. We’re sponsored at 21 NTC by turn to communications Turn hyphen two dot C o with me now from wingO N.Y.C. our Evan Briggs and Gwen Sagen Evan is digital fundraising and client engagement manager and Gwen is director of special events fundraising. Welcome Evan. Welcome, Gwen.

[00:02:23.64] spk_2:
Thank you. My

[00:02:25.41] spk_1:
pleasure. Uh, why doesn’t one of you? Uh, well, I’ll pick otherwise everybody was so polite. You work together and nobody will talk and then I’ll end up having to pick anyway, So, Gwen, uh, since you’re both from window N.Y.C. why don’t you acquaint us what lingo does.

[00:03:00.44] spk_2:
Thank you. Wingo is a small fundraising communications and design firm. Um, we have and call ourselves a boutique because we’re so small. We’re 12 people and we specialize in working with nonprofit clients, although we do have some corporate clients, but nonprofit clients that work in the social justice sector. Um and that’s probably about 70% of what we do and the remaining 30% or arts and conservancies and we help nonprofits with their individual giving and major donor fundraising and their special events.

[00:03:14.34] spk_1:
All right. And we’re gonna talk about special events. Um are where are each of you in each of you? In N.Y.C.

[00:03:21.94] spk_4:
I am in new york city.

[00:03:23.84] spk_1:
Okay. Where where what

[00:03:25.64] spk_4:
part? Um in Manhattan Health kitchen specifically.

[00:03:28.26] spk_1:
Alright, 9th and 10th of

[00:03:30.39] spk_4:
What? In between 9th and 10th on 49,

[00:03:52.14] spk_1:
Lot of good restaurants. Uh, 9th of from like 43rd and 44th up to like 55th or so, roughly 50, maybe 53. Some a lot Outstanding restaurants all along, 95. I’m envious of your food choices. There’s everything from Afghan. The Zimbabwe is on 9th. I think there was like 10, 12 blocks or so.

[00:03:58.44] spk_4:
Yeah, exactly. And it’s like almost feels like europe now with all the outdoor dining, they’ve completely shut down some streets and it’s just quite lovely.

[00:04:07.40] spk_1:
Right, right, so not ninth that they didn’t close. 9th of though, have they?

[00:04:11.10] spk_4:
Not 9th at but the side streets

[00:04:20.84] spk_1:
that go off of it. Right, right. We need folks need ninth, they have to get to haunt tunnel every day, Lincoln Lincoln, I should say in your neighborhood Lincoln tunnel every day. Gwen all right, so gwen, you’re an outlier, you’re not an N.Y.C. Where are you?

[00:04:24.94] spk_2:
Um I am actually, although I, when I’m in the city, you know pre pandemic in Boerum Hill Brooklyn. Um and right now though I’m writing out the pandemic in Jackson Wyoming, we have a small family place out here and I came out for a week vacation when things went isolated and haven’t left.

[00:04:44.94] spk_1:
Yeah, the week vacation that, that hasn’t ended yet in over

[00:04:47.72] spk_2:
a year in the great outdoors.

[00:04:49.84] spk_1:
Yeah, cool. So your window, your window Wyoming?

[00:04:52.84] spk_2:
Exactly and we have a window India to right now one of our graphic designers is based in India where she was writing about the pandemic and so we’re worldwide.

[00:05:06.84] spk_1:
Okay, that’s strictly N.Y.C. alright, your Boerum Hill. So you live in Boerum Hill. Yeah. Remember the park slope food co op by any chance

[00:05:13.62] spk_2:
know, but a couple of my colleagues are half of us live in Brooklyn and yeah, so I know it’s changed a lot during the pandemic with the work hours and such, but what a great place.

[00:05:57.74] spk_1:
It is a great place and I’m still a member. I live on the beach in north Carolina. I’m still a member of park slope food go up. Uh you know, they suspended the, they suspended the work requirements for the whole year. Now, they’re just slowly getting back into the member work requirement, but it’s optional for several months. And you know, I don’t know when I’ll be back up, but uh I maintain my membership in the go up because before that you could bank your shift, you could do, you could work a bunch of months. Uh you could work a bunch of shifts like in a week or even in a months and have them for subsequent months for many, many months. So I never lived

[00:05:58.31] spk_3:
in a community.

[00:06:27.74] spk_1:
It’s a great, it is great community park slope food co op shout out. I’m gonna be one of the most distant members. I mean north Carolina, you know, it’s not, it’s not easy to get there, but it’s, I keep my membership, it’s still worth it. All right, so we should be talking about your N.Y.C. you’re not your window N.Y.C. topic, you’re 21 ntc topic, which is a virtual events for the masses inclusive and interactive gatherings, Evan, what what is this all about? You’ve got uh you did like window did like 25 virtual galas in 2020. What you’ve got lessons for us.

[00:07:21.34] spk_4:
Yeah, we um, we quickly pivoted to uh throwing virtual events for our clients. A big part of our business, pre pandemic was was in person events, big Gallas and even smaller donors cultivation events and our firm learned quickly how to transform that experience into a virtual experience. Um, and we’ve had great success and continue to have great success um, with the, with the virtual events. Um you know, we create a space virtually on a platform where folks can gather and interact and have a really sort of intimate moment with, with the charity and we’ve found that fundraising has met or exceeded all of our, all of our goals um, for each of our clients and yeah, it’s, it’s something that we think is here to stay and you know,

[00:07:31.69] spk_1:
why is that why are virtual events going to continue when we can return safely to in person events?

[00:07:37.84] spk_4:
Um, I think people just learned that there’s, there’s so much benefit to having a virtual event. Um

[00:07:43.63] spk_1:
you know,

[00:07:44.32] spk_4:
one of the most obvious reasons is that so many people can, can gather

[00:07:47.87] spk_5:
um from

[00:08:17.54] spk_4:
all over the world and you know, the, we suggested to all of our clients that they make these events free to join um and then still offer sponsorships and other ways to donate. One of the big moments that we always have in each of our virtual events is what we call our live ask. So there’s still a moment where, you know, at a typical gala, there’d be a paddle raise or live auction. We’ve adapted that to a virtual moment and you still feel that energy and get to, uh, you know, have a night of successful fundraising with, you know, sometimes up to 1000 people, sometimes more.

[00:08:48.94] spk_1:
Okay, Alright. So remaining remaining relevant virtual events and uh, so I gather you have a bunch of, a bunch of ideas, like some new, I don’t know, maybe their new best practices or tips tools, strategies for successful virtual events. Is that, is that right? You’re gonna share a bunch of what you learned, how we’re going to bring in some, uh, inclusivity as well. Do I have that?

[00:10:17.94] spk_2:
Yeah, I’ll jump in here. I mean, you know, add on to what Evan said, um, that inclusivity by making it open to a broader range of people, not only your major donors that could afford that $500,000 dinner ticket when we were in person, but also everyone staff clients, People that benefit from the work of the non profit organization, really just reinforce all the positive things about your organization’s community. So the major donors feel great because they’re actually getting to interact with, as I said, some of the people that are benefiting from the programs and you know, it hits home in a really different way. You also get to grow your list. So all of those and we’re saying that, you know, somewhere between twice as many and three times as many people register for these events as you would get in the room. So let’s say you had a 400 person gala at Chelsea piers, see the dinner, you could get a, you know, 800 people registered for your event, usually about 70% of those actually tune in that evening. Um those are 300 new people, you know that you can, you know do some research on prospect with them if they come to the event, they now know about your organization, and so you know it’s a great way to grow your list, it’s really hard to grow your list in in real life, it has been traditionally and so that’s when big benefit in addition to this, just community feel and people really getting to know your organization and be interactive with it.

[00:10:27.99] spk_1:
All right, Gwen, let’s stay with you, let’s get into some ideas that you have about producing successful events. What should we start with?

[00:13:46.24] spk_2:
Yeah, I mean, one of the biggest things is with virtual events is to be creative, there is no one cookie cutter way to do it for all in our opinion, you know, we do, Evan can talk later about some of the platforms we use if that’s going to be relevant to this conversation, but you know, we have a platform that works, but it’s really flexible for whatever program the client wants to put on and, you know, we highly recommend not just translating, you know, speakers at a podium to the virtual world. We want to make it much more engaging and exciting, fast paced dynamic. Um and so one of the biggest things we like to do is a little bit of what we’re doing today, have your speakers in conversation, and that could be honorees in conversation with someone who would traditionally present them in the world world, but it doesn’t even have to be that formulaic or formatted. It can be um an honoree in conversation with an expert in the field of what, you know, let’s say you’re doing immigration or foster care work, who are those experts in the field, let’s work them in because that’s a big part of what your audience is going to be engaged in hearing from. Obviously if you can get some celebrities, it’s wonderful. Um we do find that we’ve been able to get yeses for more celebrities in the virtual world than we did in the real world. I think part of it is because um even though there’s an event day that we stream on this event, we do pre record most of it, that’s the, you know, behind the scenes real life um reality. Um we primarily do that because we want to ensure a seamless experience. Um and prerecorded can still be totally relevant, totally topical. Um you know, during the heights of the pandemic and the craziness of the previous administration, we did end up when there was some, something crazy in the news, we did end up re recording, say um an executive directors piece, very, very close to the event because something relevant happened that, you know, we don’t want to be tone deaf about. So anyway, pre recording really helps as well. And then it helps again with those high profile people, whether they be on res or donors, um you know, who you want to get speakers or celebrities because um you know, you can do it around their schedule. Um also we just find that some very many of these high profile people who may have had just insane travel schedules, you know, our were more available and certainly, you know, had such a big urge to get back. So that was a big piece of it. Um the other um thing that we highly recommend is to share the record and share the event. You know, use it more than event day. You can either, you know, distribute it via your blast on your website through um, you know, as the full piece, which is great to do, but then also, you know, create some video clips um and share those unsocial and wherever you can for the relevant audiences. Uh and then I guess the last big piece and and maybe this should be a whole section of conversation today is looking to the future and hybrid event. So you know, depending on when you want to fit that and we can talk about that as well.

[00:15:28.54] spk_1:
It’s time for a break. Turn to communications. They help nonprofits like your nonprofit tell compelling stories and gain attention like attention in the Wall Street Journal, the new york Times, the chronicle of philanthropy and lots of other outlets. You’ve been hearing me name, Turn to communications. Your story is their mission turn hyphen two dot c o. Now back to virtual events. I love the idea of recognizing that you’re honorees and celebrities are so much more available for a virtual event and pre recording to, to present during the event. Um honorary, honorary timing can be a bet. Yeah, I’d love to be your honoree, but you know, I’m gonna be in new Zealand that week so I, I can’t do it. But you know, you could record from new Zealand or we can record from your home six weeks in advance. You know, it’s very good, very good point. Maybe that’s obvious it’s probably obvious to those of you who are doing events. Uh, I’m a lay person. I’m just, I’m learning this for the, for the 25 minutes or so that were together. So you spend your time studying this. Um, is that all the, the Evan, is that, is that all the strategies be creative pre record, you know, try to leverage celebrities, celebrity availability, honoree availability, share. Repurpose. Uh We could talk maybe about hybrid any any other tips though before we move onto platforms and resources.

[00:16:27.74] spk_4:
Yeah I mean one thing just to add on to the prerecorded tip is you know we do also Sprinkle in um some some live moments and you know and we and we do that strategically so we do reinforce that feeling that this is happening live throughout the event. And then you know we often will have our live moment directly in the middle or in the first half sometimes we’ll open up with a with a live em see that’s another great tip for a virtual event is to to have an EMC who can tie everything together, who’s really energetic um who can end you know can also interact with guests as they’re chatting. Um That really uh we found that the chat is crucial which is um which is why the platform is so so important when producing a virtual event. You know, we uh made a decision not to do our events on our most of our events on zoom because people are you know a little zoomed out and zoomed fatigue.

[00:17:08.54] spk_1:
We’re gonna we’re gonna get we’re gonna get to the platform. Um but the interesting it sounds like you need some you need an M. C. With a little higher higher capacity because all the moments are not gonna be scripted ideally because like suppose there’s a technical glitch, you know you want an EMC who can make fun of it be flexible not get flustered because you know they have to do a little tap dance for for a minute or two while you figure out the back end problem or something. So it sounds like you need a and see a little more uh yeah bring a little more to the game. Yeah that’s

[00:17:45.14] spk_4:
that’s ideal. I mean we you know we’ve also worked with with folks who aren’t professional M. C. S. And part of window service is we are day of support so we on that back end are all on a conference call you know in a headphone in the M. C. S. Ear in case one of these you know glitches happens or we need to communicate something or you know we just had a $75,000 gift. Um So you know really another beautiful thing about ritual events is that they really are you know opportunities for everyone, you don’t have to have a professional EMC does help you know but not required.

[00:18:19.74] spk_1:
It sounds like great fun. I would like if you if you ever if you ever need of an M. C. I would love to do something like that. Uh You seem great. I would love it. I love the flat. I mean I’ve done improv, I’ve done stand up comedy but I’m not trying to give you my resume but it just sounds like fun, it could be great you know, there’s a great energy and you got the producers in your ear, helping, you know, coaching through and, you know, and then you you’re on your wing it for a couple seconds, or like a great gift announcement, Whoa, you know, bring that person up, whatever. All right. Um All right, so what’s the, what’s this cool platform? That’s uh supersedes zoom.

[00:18:28.94] spk_4:
Well, there’s, you know, there’s a number of platforms, The one that we’ve been using primarily is called demio. Um it’s

[00:18:29.69] spk_1:
a

[00:19:07.54] spk_4:
demio demio D E M I O um it’s very intuitive, it’s beautifully designed. You can customize it. The chat function is, you know, very easy to use and fun, you know, it’s not it’s not hidden. You can use emojis, that’s another great thing for this. Um for the chat is the use of emojis or GIFs, um, ways to express an emotion, right? You can also tag people um, so you can speak to them specifically. Um and we’re seeing that, you know, more and more of these platforms are popping up and increasing and that interactivity element more and more, but Demi has been our preferred platform

[00:20:08.74] spk_2:
and the other real important, really important reason. We started with demio and then just Evan and our other team members do a lot of research. Probably weekly on what tuck has changed, you know, should we stick with this or try something else and they keep reinforcing that, this is the right one, but what I was going to say is that there’s a real ease of registration for people, you know, for guests coming to the event and that was really important to us. Well in the beginning zoom was you know, sometimes if you didn’t have the latest app you wouldn’t have the audio or you know it was difficult, I know zoom is really smooth out, but still this is easier than the zoom app, people literally put in their name, their email address, they get a unique link to click on reminders, come to them a day ahead, three hours ahead, 15 minutes ahead, they click in there in and the unique link is nice too, because then you don’t have to worry about someone getting in and zoom bombing or what have you, so you know it really is sort of a great gatekeeper, gatekeeper and really easy to use and then for those producing the event um what we don’t want to forget is that it’s incredibly great for uploading our content, switching between live and pre recorded um going to that live text to pledge moment that have been referenced, so you know, there’s some real advantages to delivering a seamless event as possible.

[00:20:41.84] spk_1:
Gwen, would you just reinforce it please and just spell demio again?

[00:20:45.12] spk_2:
Yeah, I d like dog e m I O demio

[00:20:49.52] spk_1:
alright, thank you, thank you.

[00:21:13.44] spk_4:
And one thing I will, I’m sorry, I will just say is that sometimes what we’ll do is tack on a zoom after party to radio events. So to me is sort of like the main event. This is when you go and you see and you hear and you fundraise and then, um, we, you know, even auto directs people to the zoom afterparty. If that is something that you’re planning, um, where folks can actually get on camera and see each other, we can, you know, do a toast. We’ve done dance parties. Um,

[00:21:55.84] spk_1:
you gotta move on. That’s cool. I love the idea of the after party though. Cool. And after party for virtually all right. Um, you know, we’ve had, I’ve had a bunch of guests from ntc talk about inclusivity. Uh, so I’m gonna, we’re gonna, we’re gonna pass that part with the three of us. But I would like to talk about communicating with these new supporters, Gwen, that you said, you know, you could end up with hundreds of folks that wouldn’t have attended your, your, your in person event virtually obviously because they can come in from all over the world. Uh, we just have a couple minutes more left. So what’s your advice around engaging folks who are new to your organization? First time was is this terrific demio based event.

[00:23:45.94] spk_2:
Yeah, exactly. Well, what we are finding to that many of these new uh, guess, you know, become donors that night they donate in the text to pledge, which is just the first step. And so of course the biggest thing right away is acknowledging and thanking and then, um, which happens right after the event. Every donor to the text to pledge and to the event. You know, anyone who’s, who’s donated any amount, um, pre or at and then post event when we do send out the full event recording, we do give another opportunity to text to pledge. And then, yeah, it’s the thinking. It’s just the ongoing blocking and tackling and cultivation. So, you know, we would add those people to our clients email list. We would include them in our newsletters are ongoing e blast. Um, I will say, you know, we would recommend that the organization screen and rate their new donors like, you know, a traditional, you know, fundraising approach. Let’s take a look at these people owe somebody gave us $1,000 that night. If they give us 1000, there’s probably a lot of capacity there. Let’s do a little more research. And for anyone who’s a real real major donor, um, they should get thanked more personally. So maybe the executive director reaches out after the event and thanks them or you know, has a virtual coffee with them down the road. But you know, just slowly inappropriately. You know, seeing how interested they are in the event and see how you can engage them down the road both as a donor, maybe as a board member, maybe as a volunteer. If your organization has a lot of volunteer opportunities, but you know, just to engage because they came and they got involved.

[00:23:50.14] spk_1:
Can you say a little more going about what to do maybe in the the days following the event that that first, that first follow up opportunity, can you drill down a little more?

[00:24:12.64] spk_2:
Yeah, exactly. We highly recommend a post event. He blessed the exact day after or you know, if for some reason you did an extra day um, within within a couple of days of the event to thank everyone for coming, share the full event, recording with your list. Anyone who both signed up to come but didn’t tune in and are your list of who didn’t sign up to come because now you can see it right? People are busy and while we are experiencing an increased number of people joining these events, there’s obviously a lot of people that just can’t on a given day. So you know, that post event d blast is really important. And again, to give one more opportunity to give to the event and support the work and then sending those, thank you an acknowledgement letters that actually are, you know, the official tax letter that people can use in their, in their tax taxes, um, with any donations that have been made. And then just, you know, I’m going um, can be staying in touch with donors. Um, you know, we recommend that, um, that people use e blast, you know, at least you know, monthly, um, and social posts to stay in touch with donors and then ideally maybe a quarterly newsletter. And then if it’s appropriate, if you can segment your list enough, even some special donor communications a couple of times a year to those most major donors that are a little more inside re

[00:25:26.15] spk_1:
okay. Okay.

[00:25:27.94] spk_2:
And when we can get back into it cultivation events, you know, we love having, you know, pre pandemic and we’ve actually got a couple tentatively scheduled for the fall. You know, that would be outdoor. You know, like a person who has a building with a rooftop, you know, invite, you know, a small group of people to gather and hear from the executive director of the program. People about what’s new and what’s been going on with the organization. We feel like there’s a lot of pent up demand for that.

[00:26:02.14] spk_1:
Don’t feel the events don’t feel the events. All right. Evan. We just have a minute or so left. So why don’t you just leave us with some last minute motivation,

[00:26:39.84] spk_4:
um, motivation for virtual events. I would say do one, do one, do one. There’s, you know, the world is really your oyster. Um, start with developing a run of show that is less than one hour. That’s, that’s the time that we, um, recommend. And just think about the story that you want to tell and then the folks that you want to tell it. Um and you can, you can produce a virtual event on any budget um and you know, do it within three months even less. Um it’s something that you won’t regret and it will live in perpetuity.

[00:26:58.84] spk_1:
All right in perpetuity. Well nothing is better than that. That’s Evan Briggs client and digital fundraising and client engagement manager at window. N.Y.C. along with Gwen, Socgen, Director of special events fundraising also at wingo, N.Y.C. Evan and Gwen, thank you very much.

[00:27:07.77] spk_2:
Thank you. Thank you so much. tony pleasure all you about EMC

[00:30:35.54] spk_1:
Yeah, wait, let me get to my art show for our audience. Thank you for being with tony-martignetti non profit radio coverage of 21 Ntc were sponsored by turn to communicate, we should be sponsored by window with all these shout outs but we’re not. We’re sponsored by turn to communications turn hyphen two dot C o. It’s time for Tony’s take two sharing really is caring who can you share? non profit radio with may I make a suggestion Ceos Executive directors board members, non profit radio has proven to be valuable for these folks, I hear the feedback from them in this way it sparks conversations, it stimulates thinking, it broadens perspective, gives you something to think about. Maybe even and to talk about and then maybe even act on in your non profit so these conversations these thoughts often start at the leadership level so that’s why I’m saying ceo Executive director board member uh, I think last week’s Show is a perfect example of that. The performance improvement. Talking about the 360 assessments, 3 60 feedback ideal for leadership to think about as a method of performance improvement for for a team. Um, this week’s show, this week’s show more of an example of something that someone in leadership would share with the folks on their team that it’s appropriate for. So virtual events. Um uh, goes to the folks who are thinking about working on, not just thinking about, but who work on events. The design for non designers. If that applies in someone’s organization then they’re likely to pass it on that you know, every every shop can’t afford a design, a designer or design team certainly or even necessarily freelance consulting to help with design as you will hear my guests josh and mike say so in that case it’s leadership passing on segments, conversations that are appropriate to the folks that they’re right for. So C E O s executive directors, board members, they are terrific listeners. They get value from nonprofit radio do you know someone in one of those positions that you can share? non profit radio with, I’d be grateful if you do please sharing is caring, thanks very much for sharing. non profit video That is Tony’s take two now it’s time for designed for non designers welcome to tony-martignetti non profit radio coverage of 21 Ntc the 2021 nonprofit technology conference were sponsored at 21. Ntc by turn to communications turn hyphen two dot C O. With me. Now our josh, Lyman and Mike, Yamagata, they’re both from Great Believer. Josh is founder and president. Mike is art director. Welcome josh. Mike Welcome from Great Believer.

[00:30:38.84] spk_0:
Thank you. Thanks tony

[00:30:40.17] spk_1:
My pleasure. And josh welcome back to a nonprofit radio

[00:30:43.74] spk_3:
Happy to be back to timer.

[00:30:53.14] spk_1:
Yes, we’re talking about the design designed. Your session was designed tips for the non designer. I’m actually gonna start with you mike as the designer as the art director, we can actually do this. We can, we can instill some some degree of design in people in like less than half an hour.

[00:31:05.44] spk_0:
We can. It is possible. Yes. Uh, there’s just some fundamentals and you just have to know it and where you go.

[00:31:22.04] spk_1:
All right, we’ll see where we go. Right. My extent of my design is symmetry. That’s all I know. That’s all I can do. If you go to my yard outside my yard, it’s symmetric. Uh, if you look at my, I don’t know, you look at my furniture, it’s symmetric. Um, when I draw something, it’s a house with a roof and there’s a window on each side of the house, so straight symmetry.

[00:31:33.81] spk_3:
No chimney.

[00:31:34.99] spk_1:
Maybe you could help me? Part of me was that josh?

[00:31:38.03] spk_3:
I said no chimney on that house.

[00:32:00.34] spk_1:
No, because that would be a said, well, I have to put it right in the middle. Usually a chimney is off the side so that would mess up place metric get all right. Um, All right. So let’s go to the non designer josh. I mean, you’re not, you’re the, you’re the chief of this, uh, uh, design company, but you’re not necessarily a designer. You you feel confident to that we can do this.

[00:32:27.94] spk_3:
I do. I’m the ultimate non designer because I started the design agency and I have no design expertise or experience or clout of any sort or kind. Um, mike is nodding and it’s very true. And this session is for people who work at nonprofits who did not intend in starting about non profit to do design work. Maybe they’re Occam’s associate or they work in the marketing department. And suddenly one day someone says, hey designed this flyer design the social media graphic and they’re like, I don’t really know where to start, but our our session is about how those people actually can be designers and they can learn some pretty straightforward basic fundamentals to improve their design and to improve it. Starting today after they listen to this session.

[00:33:08.54] spk_1:
Absolutely. We’re gonna take a day to give some thought to the session to the podcast and then uh, start, start the day after, start the day after you listen. And of course, you know its design tips for the non designer. It’s not great design for the non designer. So, you know, this is not like those ads, those early Photoshop adds years ago, I’m dating myself but you know, take a Photoshop course and you’ll be a great designer. We’re not we’re not advocating that Photoshop even still exist. Mike, is

[00:33:12.22] spk_0:
this still a thing? Okay.

[00:33:16.74] spk_1:
All right. So, um let’s start with some fundamentals. I feel like we should start with the art director. What are some design fundamentals

[00:33:52.14] spk_0:
of course? Um first one, I talk a lot about graphic design in general. It’s all about visual communication, Right? So that’s the whole point. So you want to create strong uh design which equals strong communication, getting your message and ideas across effectively and clearly. And you need a few things to make that happen. And a few of the things that we talked about our session were four design fundamentals. Those are color typography, white space and hierarchy. So those are four of the building blocks. You know, there are more, we thought we’d start with those and I can talk a little bit about them if you want me to or

[00:33:59.64] spk_1:
Yeah, it’s a little it’s a little about each one. Yeah, just like we’re gonna

[00:35:14.54] spk_0:
build on these. Yeah, exactly. We’re building the building blocks. So color used to draw attention, communicate emotions, ideas, meetings without any text at all. So colour is a really powerful tool. Um typography, it’s just the style or appearance of text. You use typography to establish strong visual order. Also known as hierarchy. Readability. Accessibility. Especially for the visually impaired, you want to have strong typography and it balances out the overall tone of the design. Then there is white space which doesn’t mean white space, it means negative space. Right? So the space between the elements, you actually want to use white space as a design element. It helps with readability, prioritising content. Um kind of leading your eye from A to B. And then hierarchy is actually a visual technique where you’re putting all those three fundamentals together to create visual order. So it helps the user go from A. To B to Z. And it navigates you through everything. So hierarchy is kind of like um once you get all these three fundamental together you put those pieces together and then you get hierarchy. So those are the four fundamentals.

[00:35:34.54] spk_1:
I feel like I get I get I I see bad hierarchy uh like all the times you see a piece you don’t know where to read how to read it or you know or how to say the word that they made up or something? You know, there’s not enough visual clues to guide me through this new word or the peace generally like do I read up here or is this more important on the side or you know?

[00:35:39.74] spk_0:
Okay. Exactly. And that’s actually called cognitive overload, where your eyes don’t know where to

[00:35:44.92] spk_1:
look. It takes

[00:35:45.87] spk_0:
so much in, you know you only have so many seconds to retain it and then poof, it’s gone. So then you lose it, you know? So that’s the answer. So

[00:35:58.54] spk_1:
uh so now josh, how do we apply these fundamentals to our blank screen that were expected to come up with? Should we, should we design a sample piece? Should we be working with a, should we talk about a hypothetical piece or should we not do that? How do we, how do we apply? What what might just explain?

[00:36:12.63] spk_3:
Mm That’s good. That’s the ultimate question. I think it kind of depends what level of a designer you are. If you’re someone who’s already done some design work for your non profit, you’ve made a flyer, made a postcard, made a social media graphic. You can kind of look back at the design work you’ve already done through the new lens of colors. You know, Am I using too many colours typography? Is there a nice contrast here between the Fonz? I’m using um white space. Is this work? I’m doing too crowded. Is there no room to breathe and that all ladders up the hierarchy? Like mike was saying. So I think if you’ve done some work, it’s kind of time to do a little audit and look back at what you’ve done. I’m sure you’ve gotten better over the years, but there’s still probably room for improvement to communicate your message even more clearly.

[00:37:18.73] spk_1:
Let’s talk about some of the colors. What what some of the colors mean to me, red is anger or you know, but I’m the symmetric guy, so don’t pay no attention to what I say. I’m just, I’m just a lackluster host here. Um, say say either one of you, uh say something about some some basic colors and what they evoke.

[00:38:16.42] spk_0:
Sure, absolutely. I mean colors it’s tricky, right, because colors red represents danger. Stop. You know, it’s a cultural thing. So it’s, it gets tricky there. What we’re trying to focus on more is um, sometimes designers use formulas, so they use complementary colors which colors are opposite of each other on the color wheel or analogous colors, which colors are that are paired next to each other on the color wheel. Uh one of the really nice tips we like to say is use monochromatic colors. So what does that mean? That just means using one color, but changing the value or saturation, so light to dark or the intensity of that color. And before you know it, you can use one color and spread that into four or five different colours. Uh, so if you’re looking at, you have your own brand guidelines, let’s say you only have a certain amount of colors or you can really get a lot of mileage out of using one color. So those are a couple of things we’d like to use. But yeah, color can definitely use to draw the attention to bullseye into an area to lead each other areas. But we like to start with the basics. So yeah, those those formulas really help people.

[00:38:28.42] spk_1:
Let’s start with some or talk about some of those brand guidelines as you just mentioned it. And that was, that was part of your, your session. What are these?

[00:38:37.92] spk_3:
I can take that one.

[00:38:40.92] spk_1:
it’s your non, you know, non designer. So you need to jump in whenever you can talk about something.

[00:38:45.01] spk_3:
I know a bit over here. Probably

[00:38:57.22] spk_1:
resented by everybody at the agency. Right? You have no guy even Why is this guy leading us? All right. I’m trying to cause dissension and great believer. All right Brain guidelines please.

[00:40:30.11] spk_3:
So every organization needs to have brand guidelines. The brand guidelines need to explain what’s your logo and what are different lockups of that logo? Is there a horizontal version? Is there a vertical version? It needs to describe your fonts, You know, what are the funds in your logo? What are your headline fonts? What your body copy fonts? And what colors do you have in your palate? What’s your primary color palette? Is their secondary color palette? Brand guidelines should also show dues and don’t for your logo. So for example, don’t change the font and the logo. Don’t stretch it. Don’t put it behind a different colored background. Don’t change the colors, things like that. So even if a non profit does not have brand guidelines, they should make them. We actually did a poll during our session, we asked all the attendees if your organization has brand guidelines and about, Let’s see about 85, said they do have brand guidelines, which is great. Um, and if they don’t, we said you should just go make some and you can make them literally in a Microsoft-word document where you just type out here are colors. Here are fonts, here’s how our logo works and then build on it over the years and make it a more expansive document. But it’s really important to have to make sure there’s consistent communication. So if the non designer at a nonprofit starts to utilize, let’s say another colour like Mike was saying, maybe you’re gonna explore a monochromatic color, a different hue of color in your main palette that should then go into your brand guidelines. So other people that pick up on your work, let’s say an external design agency uses those same colors and things feel cohesive. So we’re big believers in brand guidelines for consistency but also knowing that they can evolve over time as your brand

[00:41:11.01] spk_0:
evolves. Likewise. Yeah. And I’ll also like to say that brand guidelines, you know, they’re, you’re mentioning, how do you start, you know, how do you start designing something blank piece of paper? What can you do? Well, you really should look at your brand guidelines in there. There should be also samples of, you know what a poster’s should look like, what should a page and website look like. So these are all guys to help any designer pick that brand guy lines up and start to use it because it’s all about building and strengthening your brand recognition. And the first step is building that brand guideline and then following all of those elements and using them consistent.

[00:42:23.10] spk_1:
It’s time for a break, send in blue. It’s the all in one digital marketing platform that has tools to build end to end digital campaigns that look professional that you can afford and that keep you organized. It’s all about digital campaign marketing, most marketing software enterprise level made for big companies with the big company. Price tag, sending Blue is priced for nonprofits. It’s an easy to use marketing platform that walks you through the steps of building a campaign to try out sending blue and get the free month. Go to the listener landing page at tony-dot-M.A.-slash-Pursuant in blue. We’ve got boo koo but loads more time for design for non designers. You have some software resources that are simple enough that people can use them but fancy enough that they can do the do the do at least some basic, some basic design like color topography, et cetera. Where should we, what can we start with? What is what’s the first resource that you like mike.

[00:42:38.40] spk_0:
Oh for me, my bread and butter was would always be creative cloud, which is Photoshop still a thing illustrator in design. Um, but also utilizing newer apps like sketch or sigma, which is more about web design. Digital focus materials josh can talk to more about that

[00:42:53.60] spk_1:
spell sigma pleases ph

[00:42:55.54] spk_0:
f uh f I G F

[00:42:57.66] spk_1:
a thick. Okay,

[00:42:59.15] spk_0:
big and a fig

[00:43:00.13] spk_1:
leaf. Okay. Uh,

[00:44:33.59] spk_3:
and I can, I can pick up on that because the tools that mike mentioned are for people who are designer designers and who are more advanced, they can use the creative cloud programs to design things from scratch. They can use figure sketch to design websites from scratch a tool that we love. And we actually use ourselves and also encourage our nonprofit friends to use those non designers is Canada and Canada is probably a very popular program at lots of non profits because first of all it’s free for most nonprofits to use. But it’s also very user friendly in terms of developing templates. So developing a template for a postcard or a flyer or business cards, something like that. It has a really nice web based kind of drag and drop interface that still lets you make things that are customized and fun and branded. So we think Canada is a really nice starting point because you can really do anything in there are session. We actually asked all the attendees, you know, what kind of design work do you find yourself doing most often? And social media was number one, but people said they do web, they do email, they do print. Um there’s so much you can do within Canada to create something that’s beautiful and still fits within your brand guidelines and your brand architecture. So we were big fans of Canada and something else. Speaking of email, male chimp, constant contact platforms like that, make it pretty easy to develop a blast templates that you can apply your colors to apply. Not maybe not your direct funds, but a font that resembles your font to make things still feel nice and feel cohesive and feel engaging. So we like those tools specifically for email blasts, but recommend can refer a lot of other design endeavors.

[00:44:54.59] spk_1:
Cool. Okay, even I’ve heard of Canada, I think it’s I think that’s pretty, pretty widely known, but I’m glad, you know, a little more detail. Um and you mentioned. So like Canada you can do the postcard template. So those those templates that you do could be part of your brand guidelines. Here’s our here’s our template for an announcing event. Here’s our template for whatever campaign postcard, etcetera. Okay,

[00:45:17.09] spk_3:
Yeah. And camp gives you these kind of starter templates. So it can say, you know, postcard four by six inches. So it gives you the the real estate to work with and then you can actually design the peace within it. So you’re not kind of crawling in the dark. It gives you a nice starting point. Okay.

[00:45:18.49] spk_1:
All right. I’m glad to see, I’m trainable. I’m glad to know that. I’m glad to learn that there’s there’s hope beyond symmetry. All right. Um, but we still got a good amount of time together mike. What what else? Any other, any other resources?

[00:46:03.28] spk_0:
George resources for color. Uh Good one is coolers dot C O C O L O R S dot C. O. What they do is you can start to pick and choose and make your own palette and create different color combinations. What you can also do is lock in certain colors. So let’s say in your brad guidelines, you have a blue or red and a green. You can punch those colors in, lock it and then just start to play and create different palettes around it. So I think that’s a really good resource to use for

[00:46:05.49] spk_1:
colours, coolers,

[00:46:07.03] spk_0:
spellers. Sorry?

[00:46:28.88] spk_1:
Yes, coolers. You said it coolers dot C. O. Right. Yeah, that’s yeah. Okay. Okay. Um um, say a little more about the sweet that you both mentioned. The that includes, um, Photoshop. Uh, what was the suite of, It sounds like a suite of three in design, Photoshop and illustrator, illustrator, illustrator. Yeah. What is that expensive for? For folks?

[00:47:09.28] spk_0:
It can be it’s a subscription based type deal. Now, before you could just buy it outright and then I get free updates, but now it’s a subscription based, so yeah, you’d have to pay monthly for it. Uh To me it’s it’s worth it because that’s what I use every day. Uh interesting what josh says if it’s feasible to have a whole team to use it um because I need to get multiple accounts for it. But yeah, illustrators mostly used for icon vector work, it’s actually drawing things out and making vectors out of it so you can scale it. Photoshop is used to retouch photos um and in design is mainly for printed pieces like brochures, laying those out books, magazines, china reports.

[00:47:16.78] spk_3:
Yeah, I’ll just say, you know, cost around 100 a little under $100 per license. So per per person to access these programs as well as others, a little under $100. And one thing might mention

[00:47:30.34] spk_1:
Like $100 per month per person.

[00:47:32.47] spk_3:
Exactly, roughly. Okay. Yeah. And this is still for like the kind of design or design or someone who’s a little more adept and skilled and has more experience in the design space to use programs like these that can really unleash their skills. And one thing mike said that I think worth mentioning, especially since tony you mention Photoshop before is a lot of non profits tend to use Photoshop for creating templates for let’s say for a postcard for a social media post. And we actually don’t recommend that Photoshop is really a photo editing tool and if you’re going to make simple templates, we definitely recommend Canada it’s a lighter weight, easier to use. Program Photoshop, it gets a little complicated files get big and like maybe you could talk a little more about Photoshop is not the right fit for that. We try to restrict Photoshop to photo editing, which is really

[00:48:31.97] spk_0:
its core purpose. You can get very in depth with Photoshop, but it’s not really needed. If all you’re making is a template for something. It’s a lot of times. Professional people retouch photos, video, all of those things. So yeah, completely not needed. Okay, canvas, canvas, canvas.

[00:48:58.87] spk_1:
Alright. Um All right. We still got some time, uh, techniques. You know, how to how to visualize, you know, like what goes on in this designer brain of yours. Like what what are you thinking about while you’re creating something? What does give you a little peek? That’s like that’s why I always sucked at math and science. I never knew what was going on in their mind. Like you show me how to do it. But what are you thinking about? How do you conceive

[00:49:57.57] spk_0:
of it? Yeah, it’s I’ll give you another peak. Um It’s it’s it’s keeping these fundamentals in check. But then also looking at the world around you, looking at type around you, looking at colors around you, look at how other people are doing it. You know, create mood boards for yourself? Look at other anything that gives you visual stimulation. Go for it. And it’ll kind of help the board. What’s the mood board. So, mood board is something that helps get all of your thoughts Home together distilled onto one board. So that’s photography style color type. You know, you start to combine certain things that you find work well together and then when you then you can step back and you see it as a whole, we call that a mood board. So that helps you visualize um creating systems or identities for for branding and design in general. So it’s kind of like one of the first steps you do in your inspiration process. Okay. But yeah, some of some

[00:49:59.78] spk_1:
other quick tips. Yeah,

[00:50:54.36] spk_0:
yeah, sure. We talked about color, but maybe we can talk a little about type type and white space. Um I think for everything we’re gonna talk about, you really want to keep things simple even for, you know, designers, we’ve been designing for years, keeping it simple is always the best way to go. So in terms of typography, maybe just pick one typeface and use contrast. So different weights, different sizes, but just keep that one, you know, font and you just kind of use that throughout your piece, you know, white space? Just making sure we call a reductive design after you design something, start taking things away, just take things away and see how that looks. Does it feel cleaner. Does it feel more legible or did you lose something, you know, did you lose some of that? Um and for hierarchy, you know, we use all these different devices in terms, But one thing we always try to keep in mind is, you know, the point is to have the user be able to navigate from wherever you want from the start to finish. So you want to really create strong visual hierarchy. So using type, using colors, Using that white space to your advantage, not giving too much clutter, not using too many colours, not using too much type, not using too many shapes. So just keep it really simple. I think that’s that’s really the best tip we can give.

[00:51:22.76] spk_1:
Do people read bold, heavier, bigger fonts first and then smaller funds after. Right? All right, so that’s that’s again, I’m just learning, I’m trainable. So that’s a visual cue, you can absolutely look to your first, then look here that we want you to read this other thing

[00:51:51.16] spk_0:
that’s the smallest. Yeah. Use it to your advantage. Use uh boldness, the size, hit it with a color, get people drawn into that and then pair it with something that’s calmer. Media sans serif. Uh, font sensors, meaning, you know, these two types serif and sans serif. One has a little extra additions to the ends of the letters. Sensory

[00:51:57.96] spk_1:
culebra is a sans serif and times new

[00:52:11.45] spk_0:
times roman is a is a serif. Yeah. You know, so, you know, just using using those things to your advantage. Yeah. Doesn’t matter. Go big. Um go big, go bold draw you in. Um, and then, you know, use type and then use all these other elements to avenge.

[00:52:48.75] spk_3:
Yeah. Just to add on to what mike was saying. I think the most important thing or a really important takeaway is to definitely use restraint when it comes to the number of colors you use the number of funds you use it. So often the case that we’re working on a project where are non profit partner will say we need to do this much in this small space and we say we can’t so we need to start to figure out what can be removed and still get your message across or do we need this to be a two page piece instead of a one page piece. So I think the big take away should be that sometimes you need either more space to get across your message or you need to take pieces out to do so in a way that sticks and gets people to take action.

[00:53:16.45] spk_1:
Okay. And Mike mentioned reductive design white space. Yeah, it’s it’s it’s soothing. It’s calming. You know, what about, you know, I assume this is valid practices to share the peace with other people? Absolutely. Are they reading it right? Does it upset

[00:53:19.71] spk_0:
them, et cetera, yep. What was it was like a B testing where you give two designs to samples? The same user base and then they, you know, then we can see which ones they gravitate more towards which one is more effective.

[00:53:50.85] spk_1:
A B of course, for for a broader audience. I was thinking just within your team. No, that’s absolutely what does this look like? You know, talk me through your as you’re looking at it. What are you thinking, things like that? All right. Um, All right. So there’s, there’s hope, there’s hope for the non designer. You’re not gonna get a fine arts course, you’re not gonna get a fine arts degree in in 25 minutes. Not profit radio but there’s there’s, there’s basic, there’s basics. Alright, Alright, we’re gonna leave it there sound all right,

[00:54:03.34] spk_3:
Sounds good.

[00:54:12.54] spk_1:
Okay there, josh, Lyman founder and president at Great Believer and Mike Yamagata, art Director at Great Believer. Thank you very much. Thanks guys.

[00:54:14.11] spk_3:
Thanks tony

[00:55:07.24] spk_1:
each of you and thanks to you listener for being with non profit radio coverage of 21 Ntc where were sponsored by we should be sponsored by Great believer with all the shout out. I’m giving you a great believer, uh, their design expertise, you know, But no, we are, we’re grateful to be sponsored by turn to communications turn hyphen two dot C o next week. It’s an archive show. I will pick a winner. Trust me if you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by Turn to communications pr and content for nonprofits, your story is their mission turn hyphen two dot c O and by sending blue, the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in Blue,

[00:55:23.44] spk_5:
our creative producer is clear. Amirov shows social media is by Susan Chavez. Mark Silverman is our web guy and this music is by scott Stein. Mhm. Thank you for that. Affirmation scotty. You’re with me next week for nonprofit radio big non profit ideas for the other 95% go out

[00:55:42.34] spk_0:
and be great. Yeah.

Nonprofit Radio for July 12, 2021: Your Fun Volunteer Program

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Liza Dyer & Corina Sadler: Your Fun Volunteer Program

As our 21NTC coverage continues, Liza Dyer and Corina Sadler share their stories of transforming volunteering from in-person to off-site. Then they share their lessons. Liza is at Multnomah County Library and Corina is with Volunteers in Plano.

 

 

 

 

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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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[00:02:04.84] spk_0:
Hello and welcome to Tony-Martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d suffer the embarrassment of like the Asus if you dried me out with the idea that you missed this week’s show, your fund volunteer program As our 21 NTC coverage continues, Liza dire and Karina Sadler share their stories of transforming volunteering from in person to offsite. Then they share their lessons, Lizza is at multnomah County Library and Karina is with volunteers in plano Antonis take two, the new york city studio were sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. And by sending Blue the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in blue. What do you say we get started here is your fun volunteer program. Welcome to tony-martignetti non profit radio coverage of 21 ntc The 2021 nonprofit technology conference where we are sponsored by turn to communications turn hyphen two dot C. O. With me now are Lizza dyer, who is volunteer engagement coordinator at Multnomah County Library, Portland Oregon and Karina Sadler. Volunteer resources supervisor. The city of plano texas at volunteers in Plano. Welcome, Lizza. Welcome Karina.

[00:02:10.34] spk_1:
Thanks for having us. tony

[00:02:11.57] spk_2:
Hello,

[00:02:17.44] spk_0:
It’s a pleasure. You each have a CVA after your name and uh, tell us what it I know it’s not cardiovascular accident. So tell us Karina, what what is C. V. A. What is that? What do you both? Uh, credentialed with

[00:02:28.14] spk_2:
the C. V. A. Is a certified volunteer administrator. Is a global credential for leaders of volunteers if you have at least three years experience. And then it is an ongoing professional development networking and educational credential.

[00:02:57.34] spk_0:
Cool. All right. I don’t think I’ve seen that one before. I mean, everybody knows the fundraising ones and the events. I haven’t seen a one for volunteer professionals. So interesting. All right. Yes, there are volunteer. Well, we know there are volunteer professionals. There’s a credential. What’s the organization that you get the credential from

[00:03:07.24] spk_2:
The Council for Certification and Volunteer Administration. And there are 1100 of us around the world and growing.

[00:03:15.44] spk_0:
Okay, Well, you don’t want too many. If if you get right, if you get too many, then it’s then it’s it’s watered down. Its liquefy. Its not as valuable. So you want to manage the number of CVS out there. You know, you don’t write, you want it to be something special.

[00:03:30.24] spk_2:
We’ll make that decision when we get there.

[00:03:32.84] spk_0:
Okay. Are you an authority? Are you an executive in, uh, in the agency?

[00:03:37.43] spk_2:
I’m on the outreach committee.

[00:03:39.74] spk_0:
Oh, so it’s your job. So you disagree with what I just said? You’re you’re trying to you’re trying to reach out. You’re trying to expand the C. V. A. Credential, not not restricted.

[00:03:49.50] spk_2:
Bring in more voices from leaders of volunteers all over the world.

[00:03:56.14] spk_0:
More. Okay. Not fewer. Alright. But soon. But be careful though. If it gets too watered down, it won’t mean as much, it won’t be as valuable to.

[00:04:00.87] spk_2:
That’s a good point.

[00:04:19.44] spk_0:
Now, I’m alive, Noma County Library and the city of Plano because it won’t be as valuable. Alright. Um So you each have stories of how you transformed your volunteer experiences in the pandemic. And then we’ve got some takeaways For future future programs, even when we end up back in person. So listen, let’s go to you to tell the tell the story at the Multnomah County Library 1st.

[00:05:23.74] spk_1:
Absolutely. So at my county library we of course like everybody around the U. S. And around the world had to pretty much shut down very quickly. And we were in the midst of planning for our summer reading Volunteer program. And summer reading is a program every summer where kids and families read all summer long. And the whole point is to encourage people to read all summer long so they don’t lose those reading skills between when school ends in the spring and starts back up in the fall. Right. That’s called the summer slide when your skills slide because you’re not keeping up. And so the volunteer program is all about encouraging families and helping kids get excited about reading for fun. And because of COVID We couldn’t have volunteers in person. And normally we would have almost 900 youth volunteers In all of our 19 library branches. So in the span of about two weeks, we completely shifted that program to be at home and virtual. And if you’ve ever tried to get a youth to do something in person that’s already challenging. But then to get them to do it from a distance is another thing. So we really wanted to make it fun and meaningful and you know, they’re already online so much with school. So we had a lot of offline options as well. And that way we could still engage them as volunteers. They still have something to do over the summer and it would still be promoting our summer reading program and letting people know in their own neighborhoods that summer Reading was still happening. You could still, uh, do things with the library online and that there was still reading to be done over the summer.

[00:06:09.24] spk_0:
Give us a little depth what was what was a one or two examples of what you, what you devised.

[00:07:45.64] spk_1:
Yeah. So it was actually kind of an interesting time because I was redeployed to the Emergency Operations Center for Multnomah County at that time. So I got kind of pulled in at the very last minute, um, to start this up with a number of staff at the library who’d been working on this. And so they had already put together some ideas for activities that the kids could do from home. And it’s, you know, of course you think about social media, Right? But a lot of our volunteers are under 13. They’re not really using social media. It’s their parents, their older siblings who are doing it. So we really wanted to focus on things that they could do that would be just for them. So like things like doing chalk drawings in their neighborhoods, in any language that they speak. Um, we knew that we ended up having about 220 230 volunteers doing this from home, and 48% of them were fluent in another language besides english. And I think we had 14 other languages represented. So they were doing chalk drawings, um, and saying summer reading, sign up online or making signs and distributing them to their neighbors or doing pop up stands where they would have the summer reading game board and different materials with them that they would set up in a park. One person set up at a farmer’s market. And these were things, I was not saying, hey, here’s the contact person at the farmers market. They were doing it. These were the teens leading these activities and of course we were giving them ideas and and things like that. But really the success was because the teens had been given that, that, that authority over what they got to do. So they got to choose what activities they got to do. And that was really way more fun than us Just saying, here do this.

[00:07:52.84] spk_0:
You’re a teenager at heart. I love that

[00:07:55.44] spk_1:
you

[00:07:56.37] spk_0:
trusted them and they didn’t let you down. It’s great. And you can, you give them absolutely some basics and sent them off. Excellent

[00:08:06.21] spk_1:
Karina. How about, uh, let’s say sorry. We also provided them with the materials to do the activities. So we didn’t just say, oh, we assume that you have all these art supplies at home because you may not. So we provided the supplies to do those things as well. Okay,

[00:08:21.34] spk_0:
Guerena, what’s the story at uh, in play now?

[00:09:15.74] spk_2:
Yeah. So when Covid hit, I was in the exact same situation like Lizza, everything got turned off and I felt like our adult program, you know, our adult volunteers were kind of somewhat prepared for what they needed to do, um, for their families and in their workplaces. But I was very worried about the teens, how they were going to react being cut off from our summer of service program. So I really wanted to create something specifically 14 volunteers. We usually have 300 to 3 50 in our program and they’re doing things at the library similar to what Lissa was talking about. But we also have them out at summer camps, especially events, a lot of in person social interaction. So I created a bingo style game, just the classic bingo board. The P and plano is really big. It’s our, it’s our icon at the city. So I called it ping go. Um, each

[00:09:22.32] spk_0:
you messed with, You messed with, You messed with the tradition of bingo.

[00:09:26.57] spk_2:
I did. We

[00:09:36.84] spk_0:
deserve it. That’s pretty gutsy. Well it’s been with us for hundreds of years. I don’t know, maybe thousands of years. People blame bingo. And then in plano you call it bingo. Yeah, that’s all right. When he

[00:09:37.94] spk_2:
really turned a lot of stuff upside down.

[00:09:40.22] spk_0:
Okay. Now what in Portland do you call Portland? In Portland? You call bingo bingo in Portland,

[00:09:45.94] spk_1:
you know, yet to be yet to be determined. I was so inspired by Karina’s program that we’re actually looking at adapting that for our summer reading program this year to say that we’re going to have um you know, one of the activities be a bingo board but we haven’t decided on branding yet. We need to consult with our marketing manager.

[00:10:06.84] spk_0:
All rights gutsy. Alright, bingo. You said the P. in plano is big. You know, I don’t know that. I mean, I didn’t know that.

[00:10:12.78] spk_2:
Yeah, it’s an iconic P.

[00:10:14.70] spk_0:
It’s important. All right. It’s important that words start with P and Plano, is it Okay? All right. All right. So please go ahead Karina.

[00:10:56.04] spk_2:
So I, you know, I used the squares in our bingo board who provides safe at home activities for the teens. They could earn service hours by completing the game board. Um, it also allowed me to leverage many of the partnerships I have built over many years at my program by reaching out to other departments, other organizations and, you know, asking for an activity that I could put on my board. It got people’s interest. They were happy to see something positive going on during that time. And then in our third and final month, I had all the teams submit their own ping go ideas. And our last board was completely uh, selected by the volunteers.

[00:14:54.84] spk_0:
It’s time for a break. Turn to Communications, the Chronicle of philanthropy, the new york Times, The Wall Street Journal, USA Today stanford Social Innovation review, the Washington post, the Hill Cranes, nonprofit quarterly Forbes, Market Watch, goodness gracious. That’s where turn to clients have gotten exposure. You want that kind of exposure. You want that kind of press turn to has the relationships to get it for you. Turn hyphen two dot C o. Your story is their mission. It’s time for Tony Take two. Sometimes I miss the new york city studio days. Remember SAm SAM at the board, Help me out with the uh, with the live listener love. He would uh, check the check the I. P. Addresses of everybody listening live and tell me the cities and states and countries. Um and I’m thinking about this especially because next week is an anniversary show tease. Uh and that was very special on the anniversary shows. You know, every july we would get everyone together, scott stein brings his, would bring his keyboard and Claire Meyerhoff was there and we’d get some other folks sometimes to drop in. It was just great fun. So there are times when I missed the studio days uh and the live stream that went along with that overall, I’m much happier producing the show the way we do now. But there are moments of angst when I I missed those new york city studio days, so just letting you know, I haven’t forgotten SAm and the studio, The studios, we were in three different ones. We started on West 72nd Street, then we move to west 76 I think, much further west. And then the last one where he still is now is on West 33rd I think it is maybe 32 good italian restaurant down the street. Uh if it’s still there cafe nana, cafe nana. If you’re in new york city, can you tell Sam lives on the west side. He only has Sam lives on the west side. So he picks all the studios that are with either within walking distance of his apartment or easy commute by subway. Don’t need to go over to the east side. Sam Liebowitz. All right, That is Tony’s take two send in blue. It’s an all in one digital marketing platform with tools to build end to end digital campaigns that look professional are affordable and keep you organized for goodness sake. They do digital campaign marketing. Most marketing software is designed for big companies and has that enterprise level price tag send in blue is priced for nonprofits. It’s an easy to use marketing platform that walks you through the steps of building a campaign to try out sending blue and get a free month. Hit the listener landing page at tony-dot-M.A.-slash-Pursuant in blue. We’ve got but loads more time for your fun volunteer program. Give us a little flavor of some of the board theme, the ping go board themes.

[00:15:35.94] spk_2:
Yeah. So we partnered with the police Department and had a section of safety minute videos. The teens could watch and learn some safety tips from the police Department, similar with our fire department, checking out some tours of the fire stations and learning about what the fire department does. The census was going on. So encouraging their family to complete their census was a square going out and getting exercise doing uh outdoor social distance scavenger hunt with our museum calling or zooming with the relative to say hi, okay.

[00:16:00.64] spk_0:
You brought in the the institutions of Plano, Cultural Law enforcement fire. Cool. Alright. Alright. So we’ve got you you each have some takeaways that that folks can used in. Mhm. Creating their own volunteers activities. Right? So what what the coroner? Let’s stay with you. What what what what are some lessons learned here that folks non private media listeners can benefit from.

[00:16:50.04] spk_2:
I think it’s great to be specific when creating engagement opportunities to narrow down your audience to create something just for teens or just for seniors or being very um specific in creating activities that would interest them and having at home options. I think going forward will be a bonus will be a plus. Not every child’s home has the same resources as their neighbor and being able to provide them with an engaging activity that connects them back to the community regardless of how many resources they have access to really strengthens that trust.

[00:17:14.94] spk_0:
And I guess you could segment by other categories also besides age. I mean maybe section of the neighborhood that you live in or I don’t know school that you go to, depending on the size of your community, you know? Um, yeah. Whether you’re new to the, I don’t know, you don’t want to start dividing people like whether your native in the town or your or your, you’ve been lived here less than five years. Yeah. I don’t know. Maybe

[00:17:43.54] spk_2:
I’ve seen other organizations. There was a food pantry, a senior living to hospitals from all over the US that took my idea and made their own boards and they made them as inclusive as they wanted or specific to their audiences they wanted. So people can get really creative when you give them an empty bingo board. Okay,

[00:17:45.34] spk_0:
Lizza. You got something you can share for us.

[00:18:53.14] spk_1:
Yeah. So one of the things that I started doing throughout last summer was asking our volunteers to send us pictures of them doing these activities or to send us pictures of just like their chalk drawings or their summer reading pop up stations. And then I took those photos and then put them into our weekly email newsletter that we were sending to the volunteers. So it created a kind of online feedback loop of hey here in a normal time, we would be able to see each other and we would see the things that we’re doing. But because we’re all spread out through throughout Multnomah County were not able to see that. And so being able to share that back helped to elevate the teens and their work and show them, Hey, your artwork that you did has made it into our official newsletter. And you know, for me, I’m just like, oh, that’s just such a simple thing for me to do. But for them, it’s a sense of validation that they created something that was then sent out to hundreds of people and it got included in our end of summer reading report. We used it on social media, you know, and of course we made sure to get permission and everything from, from folks. And that was just a really cool way to spread that. And 11 thing I got from a couple of teams, they were like, oh yeah, I don’t have social media, but I asked my dad to put this on his social media. And so it was just, you know, it created a kind of family experience. whereas before it would be kids coming to the library and their families aren’t really involved at all. And so this created a different kind of opportunity that we’re going to stick with this year.

[00:19:39.24] spk_0:
Yeah, I was just gonna ask about the summer’s coming up. We’re recording in basically mid april. You’re already planning your summer reading program. Are you are you going to try to make it a hybrid or strictly virtual again or? Well I mean the activities weren’t all virtual but distanced I guess I should say distanced or how are you? How are you conceiving of it?

[00:20:44.04] spk_1:
Yeah. So it’s funny you say that you know we must be planning, we started planning summer reading 2021 in September of 2020. So it’s basically a rolling programme for us. It takes so much planning and preparation and working with different organizations that we partner with and um, just planning everything for the next year’s theme. And so each summer reading each year there’s a theme. And so this year our theme is reading colors, your world. And so we have gotten teens to submit their own black and white drawings that are gonna be, I think one or two of them will be printed on the summer reading game boards. So of course, all of these things, you know, you have to backtrack, you can’t just say like, oh, we’ll have this by summer. No, we’re like getting these printed now. Um, and then all of the drawings that were not going to be on the game board, we’re putting them into a coloring book. And so the coloring book will be put together by the library, but then distributed to all of our patrons that are coming into place. So it’s not just, you know, an insular volunteer program of only volunteers get this. No, this is this is everybody can get this. And so yeah, we are going to be opening up recruitment in actually next week for summer reading volunteers and um, really focusing on what volunteers can do in that the two months between when we start recruiting and when summer reading actually starts, um, which is mid june. And so we’re going to have zoom backgrounds that they can use for their classes. Their online classes. We’re going to have, um, we’re going to have them submit ideas for bingo boards. So that was the idea that we are borrowing from Corinna. And so we’re going to ask them, you know, in these two months because we have some really excited volunteers and they just want to get started right away. So, um, so yeah, so we’re almost like doing this pre planning this pre volunteer program for the two months between and one of the things I’m working on

[00:22:15.34] spk_0:
itself is a valuable take away. You know, think about something to engage folks from the time they sign up to the time your program formally starts. If you’ve got like you’re saying two months, you know, people are going to maybe lose interest. You know, you want to keep them engaged to get them and start their engagement before the thing actually formally starts. So, alright, another committee. You got another valuable takeaway. I want listeners to to pick your brain to get the best of your brains.

[00:22:52.94] spk_2:
Yeah, I definitely was not planning in september Yeah. For a summer. Um, but I think just having communication with your volunteers, we surveyed, um, are teens at the end of our summer game. Got their feedback if they wanted this again, even if we were in person or not. So we’re still kind of weighing options and figuring out what we’re going to do. But I expect ping, go to return and hopefully be more interactive now that in texas we are open and having some more opportunities for people to socially distance get together.

[00:23:10.04] spk_0:
Okay. All right. So advice their, keep in touch, keep in touch with folks throughout the year. Even if it’s just lisa, I’m sure you do that. I’m sorry, Liz, I’m sure you do the same. You know, you’re in touch with your summer volunteers throughout the year. You must be right,

[00:23:50.74] spk_1:
definitely. Yeah. We have other volunteer opportunities to that. Some of them volunteer year round. We have virtual team councils. And so those are things that they’re gathering every other week or sometimes monthly, depending on which council that they’re part of. And so they’re continuously engaged or we’re asking them, hey, you know, you participated in summer reading last year were planning and we want to know what you think about this. So we’re regularly checking in with them and then of course they get folded into our regular volunteer pool and get our monthly newsletter to find out what’s happening at the library and, and our status because we’re not currently open to the public except for curbside pickup. So, um, so definitely engaging them not just as volunteers who do things for us, but as community advocates and people who care a lot about what we do.

[00:24:07.84] spk_0:
Any more. Any more takeaways, the lessons that we should learn from your either of your experiences about our own activities. Volunteer activities.

[00:24:38.44] spk_2:
I would just encourage people not to be afraid to try something new to be creative to pilot. an idea. It brings joy to people and people want positive, happy fun things going on. Even if it’s a tough year, it still resonates with a lot of, of families and that connection is just really strong. So don’t be afraid to be creative.

[00:25:11.94] spk_0:
Yeah. How about we leave it there? It sounds good. Right? That’s that’s great. Parting words. All right. They’re both CVS certified volunteer administrators. Did I get that right? Volunteer administrators. All right. And they are Eliza dire at um, multnomah County Library. She’s volunteer engagement coordinator and Karina Sadler. Volunteer resources supervisor for the city of Plano for volunteers in Plano. And Lizza Karina, thank you very much.

[00:25:14.74] spk_1:
Thank you so much. tony

[00:27:24.34] spk_0:
My pleasure. My pleasure. Thank you and welcome and thank you not welcome. We’re wrapping up. We’re not welcoming. We’re thanking you. I’m thanking you for being with tony-martignetti non profit radio coverage of 21 ntc where we are sponsored by Turn to communications turn hyphen two dot C O. That’s it. Short show this week. It’s a quickie a drive by a wink without the nod, a shake of flash. If I keep this up, it won’t be a short show, A new york minute, two shakes of a lamb’s tell blink of an eye, A jiffy a hot minute Next week It’s the 550th show, our 11th anniversary. Who How many podcasts do you know that are 11 years old and produced 550 episodes and abdominal to boot. Claire Meyer off will co host, will have live music from scott Stein, our contributors, our sponsors and guest awards. Would you care to guess what the awards are called if you missed any part of this week’s show? I beseech you find it at tony-martignetti dot com. Re sponsored by Turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. And by sending Blue, the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in Blue, our creative producer is clear. Meyerhoff shows, social media is by Susan Chavez. Mark Silverman is our web guy and this music is by scott Stein. Thank you for that information scotty, You’re with me next week for nonprofit radio for the 550th show. Big non profit ideas for the other 95% go out and be great. Mhm Yeah.

Nonprofit Radio for June 21, 2021: Movement Messaging & Farewell, Maria Semple

My Guests:

Hannah Thomas & Morgan Fletcher: Movement Messaging

Expanding on the partnership theme two weeks ago, consider building a movement with orgs outside your direct mission. You’ll want cohesive, effective messaging and that’s where Hannah Thomas and Morgan Fletcher can help. Hannah is with Big Duck and Morgan is at Girls for Gender Equity. This is part of our 21NTC coverage.

 

 

 

 

 

Maria Semple: Farewell, Maria Semple

Maria Semple

Her first Nonprofit Radio was February 11, 2011. Soon after she became our prospect research contributor. Maria’s practice has evolved and this is her last show. Quoting somebody, nobody can identify: “Don’t cry because it’s over; smile because it happened.”

 

 

 

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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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[00:00:11.24] spk_4:
Hello and welcome to tony-martignetti non profit radio big

[00:00:15.74] spk_2:
non profit ideas for

[00:01:51.04] spk_6:
The other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d be hit with hyper nutri mia if you shared the salty idea that you missed this week’s show movement messaging, expanding on the partnership theme two weeks ago, consider building a movement with org’s outside your direct mission. You’ll want cohesive effective messaging and that’s where Hannah thomas and morgan fletcher can help Hannah is with big duck and morgan is at girls for gender equity. This is part of our 21 NTC coverage and farewell Maria Semple Her first nonprofit radio was February 11, Soon after she became our prospect research contributor, Maria’s practice has evolved and this is her last show quoting somebody nobody can identify, don’t cry because it’s over smile because it happened. tony state too podcast pleasantries were sponsored by turn to communications. Pr and content for nonprofits. Your story is their mission turn hyphen two dot c o and by sending blue the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in blue. Let’s get started. Shall we hear is movement

[00:01:54.62] spk_2:
messaging.

[00:02:11.74] spk_5:
Welcome to tony-martignetti non profit radio coverage of 21 MTC. The 2021 nonprofit technology conference. We’re sponsored at 21. NTC by turn to communications turn hyphen two dot c O. My guests

[00:02:12.42] spk_2:
now are Hannah, thomas

[00:02:23.64] spk_5:
senior strategist at big duck and morgan fletcher, Director of marketing and storytelling at girls for gender equity. Hello morgan welcome.

[00:02:26.44] spk_3:
Hey, tony excited to be here,

[00:02:28.51] spk_1:
I. tony Thank

[00:02:33.64] spk_5:
you. Pleasure to have you on nonprofit radio and our coverage of the 21 MTC uh your

[00:02:36.68] spk_2:
session topic

[00:02:41.24] spk_5:
is me versus we. Well, we versus me. We versus me.

[00:02:42.60] spk_2:
Maybe it makes a difference.

[00:02:55.04] spk_5:
We’ll find out if it makes a difference, but we’ll get it correct. We versus me Building messaging for a movement. Hannah, would you get us started with with some basics? What is this movement messaging that we are talking about?

[00:02:58.54] spk_3:
Yeah, I’d love to start us off with that. Um, so to set some context in the nonprofit landscape over the

[00:03:05.49] spk_1:
last few years, there’s

[00:03:38.34] spk_3:
been a lot of efforts made by nonprofits to band together in coalition to work in partnership um in in service of movements that exist beyond even just the organization’s mission. Um, so those are causes that are benefiting the collective sector, benefiting the larger world. Um and they really require a different take on messaging. A lot of times, nonprofits are very focused on clearly articulating themselves in their mission and making sure their audiences are really motivated to support them. But movement messaging in order to be effective, has to be used by multiple voices, multiple entities, um and move a bunch of different audiences to take action in support of a larger cause. Um So where when we’re talking about movement messaging, we’re talking about sort of a reframing um from me to we so that that sort of explains the title there.

[00:04:16.24] spk_5:
Okay, So we we versus me is Okay or Me versus we is okay, but we’re going to go from me to we Exactly not. We to me, that’s the opposite of what we’re trying to do. All right. That would be taking a great cause and distilling it down to uh were the center of the universe, and we’re the only ones who can do this work. So the rest of you are out exactly

[00:04:19.01] spk_3:
opposite.

[00:04:48.54] spk_5:
That’s exactly what we’re not doing, right? That’s antithetical to what we’re talking about. Okay. All right, um, morgan. Let’s bring you in. Let’s help us understand what the value is of working outside our mission. Because I I want to I’m thinking of our listeners. You know, they they’re they’re tied up in their work and I want them to help or I want to help you to help them see the benefit of seeing outside your own individual mission to a broader cause. So what what what was the experience that girls for gender equity?

[00:06:34.84] spk_1:
Yeah, for sure. So it goes for gender equity and we call ourselves G for short, just as context for who we are. An intergenerational organization based in Brooklyn. Um, that’s centering black cis gender and transgender girls and gender non conforming non binary youth of color in the fight for gender and racial justice. So with the mission statement like that obviously actually is quite broad, which allows us a lot of opportunity to partner and collaborate with organizations who are able to meet us at the intersections of the lived experiences of the young people that were working with. So, for example, Environmental justice, economic justice, all these other issues are also racial justice issues. And so we have a lot of entry points to our work, particularly for this session with Hannah. We I was speaking about a national agenda for black girls, which is G. S. First national campaign that we launched in alignment with the presidential election. Keeping in mind that we were always trying to center young people of diverse backgrounds but of color To help us shift policy priorities and have them actually be informed by people who need the change in their lives. So there are plenty of organizations that we partnered with in this work. We had about 60 endorsing organizations. And the campaign itself is spearheaded by a steering committee of 80 young people from across the country and they each represent their own organizations that are local. So we’re able to work collaboratively with these organizations that may be may fall under the umbrella of what we’re talking about, right, these intersectional areas of young people’s experiences, but they may not be, you know, exactly cookie cutter like girls for gender equity, but the issues that we’re talking about are in alignment with theirs. And so we’re able to develop strong messaging that all of the organizations collaborating with us can uplift and use and take action on

[00:07:01.14] spk_5:
any. Was there any consternation at G about working in broader coalitions and and excuse me, maybe, you know, diluting some of our own work, you know, were there any? Was there any pushback like in the organization? May be among the board? Just you know, I’m trying to help people see what what obstacles might be might be out there for them to do this

[00:08:36.54] spk_1:
work? Absolutely, yeah. Did you have any of that? We were very fortunate. I will say that um we had a really good base of organizations that we were used to collaborating with in this way who were aligned with our values? Already newer organizations of course came in and um, you know, did a gut check with us and had we had internal conversations and we hold we hold regular meetings for those folks as well as we kind of catch them up on where our messaging is coming from to continue to check that we are still in alignment and with our priorities and framing. But I would say that actually the place where we experience the most challenge and growth as an organization and as a campaign running team was in the messaging around identity. You know, you heard me list a couple of different gender presentations and identity that one might claim moving through this world and for us, especially as we’re co collaborate and co designing this campaign with the young people in the steering committee. We had a lot of conversations around like, well honestly, who’s a black girl? Why are we framing it this way? Do we, you know, how expensive is this terminology? And does it accurately represent? Do people who are on this campaign feel accurately represented by this language? So I would say that a lot not a lot of but most of the pushback that we were receiving was extremely useful because it was coming from young people themselves who were saying, you know, I’m not binary, I don’t love that, this is framed this way. And I’m like, as you know, as a person who’s in charge of the frame and like great, keep giving me that feedback, right? Let’s create a campaign that actually represents you and how you’re moving through this world. That’s the point. So I would say a lot of constantly having that dialogue so we can continue to make sure that the campaign is serving the people, it’s intending to serve.

[00:08:50.34] spk_5:
I have to broaden my mind because when I got if I if I were getting that kind of feedback that you gotta be like, this is so annoying, why can’t you just agree with what we all we all the rest of us agreed on. Why can’t you just jump on board what you have to cause

[00:08:58.25] spk_2:
trouble? So

[00:08:59.49] spk_1:
it makes it a really time consuming

[00:09:22.44] spk_5:
process. It’s frustrating, but you always frustration usually leads to a better place. I mean if it’s channeled right, you know it’s unproductive than then it’s destructive but you know in creativity I found that frustration usually leads to a better a better outcome. Alright let’s go back to you now. So take a little broader Hannah help us identify like what, how does Big Duck think of a movement? What’s a what’s a movement?

[00:09:56.44] spk_3:
Yeah. I think um actually really related to what you’re just talking about, the language, the definitions, all of this stuff is you know always evolving and all we were always adapting what we think about as a movement and the role that messaging can play in that. Um But generally a big duck. We’re thinking about a movement as the commitment of many to work together and create transformative change based on a shared purpose or goal. And we see movement

[00:09:57.55] spk_5:
any. I’m distilling that down to uh many, working on a shared purpose or goal.

[00:10:04.27] spk_3:
That’s right towards transformative change.

[00:10:26.54] spk_5:
Okay, Okay. And how about um the messaging? How do you conceive of the messaging? And then we’re gonna we’re gonna have to dive in and explain how we how we all work together to ally around a common message, but help us understand. I mean, are we just talking about the simple it’s just a simple communications. The what each of us produce.

[00:10:41.34] spk_3:
Yeah, we are talking about, you know, all of the different ways that you can communicate something to an audience and try and prompt them or motivate them to take action with you. And so that can be, you know, in a tweet, that can be all different sorts of ways that you can communicate out. That can be in the stories that you tell, the narratives that you’re trying to disrupt or push forward. Um there’s a lot of different ways that you can that can be at a rally when somebody is giving a speech, what’s being said there in that context. Um so we’re really thinking big big about what what messaging can look like and trying not to have a narrower prescriptive view.

[00:11:34.74] spk_5:
Okay, so yeah, whatever channels, whatever channels you have, and then does does each well, before we get to approval, like getting messaging approved? So, I don’t know, we’ll talk about that process if it’s even necessary. But how do you how do you start to bring folks together, around around a common message with, you know, inclusivity? And uh you just just convene a meeting and then you start somebody produce a document that everybody comments on it.

[00:11:38.16] spk_2:
How does this process work?

[00:11:41.54] spk_1:
Yeah, I would

[00:12:56.94] spk_3:
say that there’s probably a lot of different processes that work. Um but we found that helpful like in um to to align yourself with other organizations, other people, individuals who are would be aligned around a common cause is too start the conversation around shared values. Um and the opportunity agenda is obviously a great resource, doing a lot of work around storytelling using values and all that, but shared values are really an effective in for folks who wouldn’t otherwise get the nitty gritty of of what you’re trying to achieve, to understand their role in your cause and understand how it relates to their own. Um So we we talked about in our session all of the different ways that you can like sort of frame frame this cause in ways that use those deep shared values and also you know, fill in the context around that. Um So you know, we all believe in love. Um, so or we all believe in opportunity. Um, so maybe that’s an effective in for somebody, an organization who back in the day was advocating for a gay marriage, right? There was a lot of that was a great example at the time, actually, of the way that shared values were a really efficient, effective way for people to move hearts and minds, um, and to gather, you know, some momentum around this cause that on the surface, on the policy level folks weren’t really jelling with.

[00:13:11.64] spk_5:
That’s a great example. Yeah. Love who’s gonna disagree with that?

[00:13:15.74] spk_1:
Exactly,

[00:13:16.39] spk_3:
literally no one

[00:13:17.43] spk_5:
I’m the I’m the anti Love, I’m the anti Love

[00:13:21.16] spk_1:
candidate, tough to make

[00:13:24.26] spk_5:
not in favor of that.

[00:13:25.21] spk_2:
Yeah, that’s my platform

[00:13:26.50] spk_6:
is uh is hate, right?

[00:13:57.74] spk_5:
Well, there are people who have that, but they don’t call it that. Um even they would say that we I agree with Love. We agree with Love. Alright. So cool. All right. All right. Um And then it’s starting to frame these messages like you said, I’m kind of in the details, like So then All right. So, we have these shared values morgan. How do we start to build messaging? We just want to share documents that uh people start contributing to.

[00:14:00.23] spk_2:
How did that work?

[00:14:54.74] spk_1:
Yes, the process. Well, for us, honestly, it’s it really is that fundamental basic, just kind of like, look, let’s just start putting some things down. Of course, there’s all sorts of like jazzy processes you could design and do all sorts of like discovery conversations and, you know, you can call it by those names and that is what it is. But I think ultimately we really did just sit down as a team internal and lay out our vision as it aligned with, of course, the larger goals of the organization, because this was specific to a campaign, but this applies to all of our work. We sit down as a team, we pull out a document, um, and this was developed in the time where we could be in person at our office, so we were able to sit down together in a white board, technically, and put everything down, and then we started to introduce that to people that we thought would be great allies in the work. And so we had our entry points at each organization, based on people we knew through our connections personally. Um, and also just kind of put out a general call to action into these organizing spaces that we knew had similar values alignment or values alignment, and similar ideas about a progressive future for black girls. So we could run with that. So it really wasn’t. It really was a lot of google documents. Honestly.

[00:15:22.54] spk_5:
All right. So, so morgan did you have a formal organization that that you all created or this just like this? You didn’t make a legal organization out of all these entities? Right. You just you just all contributed to a campaign,

[00:15:50.34] spk_1:
correct? So we remained Girls for gender equity. And we launched a national agenda as an initiative of Girls for gender equity. Within that. We do have a steering committee, as I mentioned, that young people and then we also have the partner organizations who are represented by those young people and some who are not who are partners in the work at large. And so those things, those groups all have names, but we did not go about formalizing legally a new entity.

[00:16:05.74] spk_5:
Okay, Okay. Not necessary. Um, and so while this is going on, uh well, this larger campaign is going on, you’re still doing your own, your own messaging, Right, Aggie. You know, that’s not like that suspended or anything.

[00:16:12.21] spk_1:
No, definitely still definitely juggling both. Right. All right.

[00:16:17.84] spk_5:
And and how does how is fundraising impacted? Was was part of the campaign for fundraising for the for the entities or it was it was a different a different call to action?

[00:17:33.74] spk_1:
Yeah, fundraising is certainly call to action for national agenda specifically because it has its own funding. And so, you know, we’re fundraising for G were fundraising for a national agenda. And of course we are talking about G. I mean, we do narrative shift work, we do direct service work. We also do organizing policy campaigns work. So there are several different buckets of work that were fundraising for at any time. Um, I think what our process has been to keeping that streamlined for and under comprehensive and clear for our audiences is just naming, but in very clear, consistent terms, all of what we’re holding as best we can and acknowledging that it’s a lot and that allows us to lean into this the, you know, what, what Hannah and I were talking about before around intersectionality and the holistic nous of the work and the holistic nous of the movement work. Right? So we can say we’ve been very explicit about a national agenda is focusing on these national priorities. However, at a city and state level in new york where we’re based, this is what else we’re holding and how it is interlaced with these other priorities. And so we’re able to flesh out where all these things are meeting and also naming, you know, there you can choose to support any of these, but ultimately supporting us will support all of them.

[00:18:01.14] spk_5:
Hannah, help us understand some more around the the complexities of messaging and consistent messaging or maybe maybe have some big some best practices that Big Duck or something. Help us flush out the details of getting consistent messaging across all your, all the entities contributing to well, in morgan’s cases with the national agenda, but you know, whatever, whatever cause we might be working toward.

[00:18:46.14] spk_3:
Yeah, I think it’s really interesting because at Big Duck primarily were preaching, you need to have one voice, a very consistent voice, a very aligned voice. Everybody should be a brand ambassador who understands deeply what you’re positioning is, what your personality is, should be able to speak. You know, all you know, sounding the same with movements. I think it’s actually very different. I think you have to necessarily make space for people to communicate. The message is in their own way using their own personalities. Um the movement can’t it’s really in my view like an exercise in relinquishing control in a lot of ways and making sure that it’s it’s something that others can own as well and feel like it’s theirs to speak about in their own voice.

[00:19:01.14] spk_5:
It’s interesting like nobody owns it, but everybody, everybody owns it, but nobody owns it.

[00:19:53.94] spk_3:
Exactly. And that’s why you can see a lot of um successful movements. One that I think is really cool is the land back movement and campaign. So there are website is very simple and it has a manifesto with about 10 lines of text on it about all the different meanings that land back has in terms of a literal, you know, meaning of we want to get this land back. But also the narrative, this means about our relation to our relationship to the environment, our relationship to racial justice, all of these different things. So it sort of sets up a basic something to work with. But if you look at the hashtag land back on instagram or something like that, there are so many folks, so many individuals who are able to um build meaning from that from that manifesto and take it in new directions and give it new life all sort of aligned generally around that manifesto, but really expanding um expanding the meaning.

[00:20:12.04] spk_5:
Anything either of you want to want to say about this sort of this consistent shared messaging

[00:20:15.14] spk_2:
Before we uh

[00:20:16.47] spk_5:
before we move on, morgan you’re shaking your head. You want to add some more.

[00:20:39.84] spk_1:
Yeah, I just wanted to underscore I think how important it is for there to be a muscle for constant vulnerability, openness to feedback and collaboration. Um you know, campaigns as Hannah was saying, you know, folks are able to step into the campaign work individuals and organizations and make it their own in a way and that is so special and unique and you also want to be sure that that does not spiral into another direction of course. And so you want to also provide structure and infrastructure for folks to feel supported as they’re moving with this campaign. Right?

[00:20:54.54] spk_5:
Like what? Like what kind of structure and infrastructure?

[00:20:56.94] spk_1:
Yeah, So I would say, you know, developing really basic tools that people can use, like messaging, kids digital tool kits to provide folks with key talking points graphics, if you want there to be visual cohesion to your campaign and folks don’t always use that stuff, you know, of course they’re like, that doesn’t match individuals might be like, doesn’t match my aesthetic organizations might be like, you know, we want to frame it a little differently. So the intersection with our work is more cohesive and clear to our audiences, but you want to give folks a starting point so they can say, you know, I like looking at land, land backs manifesto, they can refer to some tools and documents and say, okay, I know where this is rooted. And I’m going to pull these pieces from it for my, my specific messaging or my organization specific messaging and then having consistent checking with folks, you know, updating that regularly, letting folks know it’s being updated, these real basic communications that get lost because you’re holding so much.

[00:22:09.24] spk_5:
Do you feel like giving Tuesday is an example of what we’re talking about, or like spun large, you know, billions of dollars now? Or is that really something, something different because it’s so decentralized? I mean we’re talking about something decentralized here, like I said everybody owns it but nobody owns it, but I don’t know do you feel like giving Tuesday is an example of could be an example large of what we’re talking about or or no, that’s really something different.

[00:22:46.74] spk_1:
I think so, especially to disagree with me and say something. No, I was thinking about it, you know, I think um I mean we’re talking specifically about very progressive movements. I certainly am, but I’m thinking about how they, you know, they really provide, we are obviously participating giving Tuesday um and they always provide such incredible materials. So you you feel so clear through the process. Okay, I’ve got 44 months, six months out. How do I build this campaign around this moment? Right. And I always feel so prepared for giving Tuesday because they’re able to roll out such robust materials to build that infrastructure for us as organizations.

[00:23:08.04] spk_5:
Alright, well, there’s at least lessons to take from giving Tuesday in terms of the support you mentioned, support infrastructure. Um one of the things that you mentioned in your session description Hannah is that you want folks to reconsider some best practices that may be hindering their cause. What does that mean?

[00:23:09.14] spk_1:
Yeah,

[00:24:37.94] spk_3:
we, we hit on some of it earlier when we’re talking about intersectionality and making space for, you know, other causes or things that are not directly in your lane, but maybe in the next lane over. Um I wanted to include say this Audrey Lorde quote. There’s no such thing as a single issue struggle because we do not live single issue lives. So if you are an environmental organization, but you don’t see how that could connect to racial justice or to voting rights or to whatever else may be out there. You’re missing some great opportunities to expose, you know, that there’s critical connections between all that we’re doing and it can be really hard. That’s the me versus we inaction is like I need these dollars, I need these donors, I need the spotlight all of that versus a different mindset, which which we think of as a scarcity versus abundance mindset. Um, so what I was just explaining is an example of some scarcity thinking versus we want to spotlight this whole ecosystem of change we’ve got going on of which we are a piece. Um, there’s room to show how we’re connected to what our peers are doing. There’s enough dollars and donors to go around. It doesn’t have to be us who gets all 50 of those donors dollars. Maybe they give us five, and they give everybody else five to um and again, a de emphasis maybe on dollars, right? Folks have currency that goes outside of, you know, money. And how are you showing value for that? So, a lot of ways of like kind of de centering your organization in a healthy and healthy and productive way. So that’s one example of disrupting sort of best practices that we think about

[00:24:56.44] spk_5:
it. And that’s related to what you had said earlier about surrendering control. The point that nobody owns

[00:24:58.78] spk_2:
this.

[00:25:07.54] spk_5:
You have another one. That’s that’s very good de centering. Right? What else? Another another sort of mind shift that you want to encourage?

[00:25:38.44] spk_3:
Yeah, we had a whole section where we were talking about disrupting um dominant narratives, which I think morgan can speak to a little bit more. But dominant narratives are these sort of pervasive, like, the way we say things are the way we tell things, and the things that we assume that we are are all really sharing um movements are a great opportunity to really disrupt that and and form new narratives um that are healthier and that are um more progressive and are gonna frankly help us transform the world in the way we want to, I don’t know, morgan if you wanted to chime in.

[00:27:14.74] spk_1:
Yeah, I would just add as, like, a specific example, um you know, for us, when we’re talking about when G is talking about are the constituents in our programs and young people who are in our campaigns, You know, a lot of the work that we do is around shifting the narrative around the your audience cannot see this or cannot hear this or see it, but I’m using air quotes when I talk about the monolithic black girl, right? Like this and no community is monolithic, this is it. This means nothing, right? So what are you know, for us to break down that absurd premise? Um it requires us to really give opportunity to young people in our programs um to tell their unique story as they want to tell it. And so for us, our narrative shifting work looks like passing the mic. It’s not about me, the director of marketing storytelling, going to a rally and giving a really great speech. You know, it’s about young people going to that rally and them giving great speeches or speak in front of city council in new york, which we do quite frequently or talking to legislators across the country. You know, other types of campaigns that we’re building out right now. Video and social media storytelling campaigns that really allow us to present a breath of experiences and all those people are saying I fall somewhere on this black girlhood spectrum, This identity spectrum and my story may not look like this young person or that person or that person, but it is still important, it is still affected by the legislation that’s happening in this country and therefore it’s still relevant. Okay, I have

[00:27:16.64] spk_5:
a little uh, we’re going on in the background. I don’t know if you can hear that buzz, so yes, you can.

[00:27:24.44] spk_2:
Okay, sorry. Um All right, um

[00:27:30.64] spk_5:
let’s let’s leave it there. But Hannah, why don’t you just take us out with some last minute motivation? I I can see ego has to be, you know, checked at the door. You know, we’ve been talking about decentralization, de centering yourself and and your organization. Um so yeah, Hannah leave us with some last last, second last minute motivation.

[00:28:31.14] spk_3:
I have the perfect way to close this out and this is what we close our our presentation with was how important the role of a radical imagination is in helping develop movement messaging and helping you create that story that you want to tell and move folks towards action. I think it has taken a paraphrasing Adrian Marie Brown, who um wrote an emergent strategy, how it took somebody else’s imagination for this world that we have right now to come to fruition right for all of these structures and all of everything going on to happen. And we need to use our imagination if we want to create something different. And I think that if nowhere else that really radical imagination that proud, you know, proclamation of a future that we’re going to get to really belongs in movement messaging. Um so it’s more of an abstract ending note, but really important to use your imagination and be sharing, sharing your vision for the future. Unapologetically,

[00:28:51.74] spk_5:
that’s Hannah thomas, senior strategist at Big Duck also was morgan fletcher director of marketing and storytelling. A. G girls for gender equity, Hannah morgan, thank you both very much. Thanks so much.

[00:29:01.66] spk_3:
Thank you. Thanks tony

[00:29:13.64] spk_5:
Glad to have you and thank you for being with tony-martignetti non profit radio coverage of 21. Ntc we’re sponsored by turn to communications turn hyphen two

[00:29:15.01] spk_2:
dot C o.

[00:30:36.54] spk_6:
It’s time for a break. Turn to communications, you remember them, The Chronicle of philanthropy, the new york times, The Wall Street Journal, Usa today stanford Social Innovation review Oh, the Washington Post the Hill Cranes, nonprofit quarterly Forbes Market Watch. That’s where turn to clients have gotten exposure. You want that kind of press turn hyphen two dot c o. Your story is their mission. It’s time for Tony to take to the pleasantries, the podcast pleasantries have to come out. They haven’t been for some time. They’ve been dormant. They’ve been on hiatus for several weeks, but they’re back pleasantries to our podcast audience. U 13,000 plus listeners throughout the world. We’ve got listeners, yeah, we’ve got listeners in Germany um, where else besides north America? Certainly north America, we’ve got Canada and Mexico covered. Uh, so those go without saying not, not that we take the, not that we take the northern and southern neighbor listeners for granted. No, no, no, but they’re, they’re, it’s, it’s just kind of understood, you know, it’s, it’s tony-martignetti non profit radio

[00:30:40.45] spk_2:
You just know that

[00:30:56.64] spk_6:
all the north american countries are going to be represented. It’s, it’s just, it’s subsumed in the name. That’s that’s, that’s what it is. That that that’s what I mean to say. It’s subsumed. So we’ve got North America covered that. Subsumed going

[00:30:56.94] spk_2:
abroad. Oh,

[00:30:58.03] spk_5:
Germany.

[00:30:59.56] spk_2:
Um often checking

[00:32:42.74] spk_6:
in uh, italy France UK, certainly o u k. Those are the ones that come to mind and if you’re out there in other countries beyond those just named, let me know. I’d love to shut you out. Love to the pleasantries. The pleasantries. I’m grateful. I am grateful that you listen two nonprofit radio week after week. I’m glad the show brings you value. I hope it gives you actionable steps or things you can start thinking about to lead to action. That that’s what this is about. Right? So the pleasantries to you, our many, many podcast listeners, I’m grateful. That is Tony’s take two send in blue. It’s an all in one digital marketing platform with tools to build end to end digital campaigns that look professional are affordable and keep you organized. They do digital campaign marketing, that’s what we’re talking about. Most marketing software is designed for big companies and has enterprise level price tags. No, no, not here, sending blue’s price for nonprofits, it’s an easy to use marketing platform. They walk you through the steps of building a campaign. You want to try them out and get a free month, send him blue. Hit the listener landing page at tony dot M A slash send in blue. We’ve got boo koo but loads more time for nonprofit radio Here is a farewell Maria Semple.

[00:32:46.74] spk_5:
It always has been my pleasure to welcome Maria simple to the show. Of course,

[00:32:52.15] spk_2:
month after month, year after

[00:32:53.54] spk_5:
year, many years.

[00:32:55.24] spk_6:
Uh, today it’s

[00:32:58.54] spk_5:
uh bittersweet to welcome Maria sample back to nonprofit

[00:33:04.74] spk_2:
radio for a farewell. You know her, she is the prospect

[00:33:06.98] spk_5:
finder, a trainer and speaker on prospect research.

[00:33:10.36] spk_2:
Her latest book is

[00:33:11.28] spk_5:
magnify your business tips tools and strategies

[00:33:17.84] spk_2:
for growing your business or your non profit she’s are dyin of dirt cheap and free.

[00:33:28.24] spk_5:
She has been for many years, she’s at the prospect finder dot com and at Maria Semple, I always used to

[00:33:29.06] spk_2:
say Maria, it’s a pleasure to welcome you back. It’s a little like I said bittersweet this time though,

[00:33:33.71] spk_5:
hello, hello and well you’re still welcome. You’re still very welcome. It’s just not so much of a pleasure that’s

[00:33:57.34] spk_0:
all. Uh, well thank you for having me back for a little bit of a farewell and you’re right, Tony. It is bitter sweet. Um, you know you and I have been talking in one way or another and having it recorded before the time of internet radio, we were doing some tele recordings, right? We would do recorded calls and that’s right. We had those phone

[00:34:01.68] spk_2:
calls. Tell us we did a few tele calls together about planned giving and prospect research. Yes,

[00:34:07.31] spk_0:
yeah. Yeah. Back back in the day when it was tele classes. Right.

[00:34:11.52] spk_6:
Right.

[00:34:12.44] spk_2:
Yeah.

[00:34:13.29] spk_5:
Yes. And then we

[00:34:14.47] spk_2:
did some, some conferences together.

[00:34:16.88] spk_5:
That’s right.

[00:34:17.70] spk_2:
Prospect

[00:34:29.34] spk_5:
research and planned giving. Um, and then it’s been many years on, on nonprofit radio you, it’s been like eight years or so. You’ve been with the show.

[00:34:30.32] spk_0:
Absolutely prospect

[00:34:31.99] spk_2:
research contributor.

[00:34:33.05] spk_5:
What’s

[00:34:33.91] spk_2:
going on? What’s going on in your professional life?

[00:36:18.53] spk_0:
Well, you know, my business, you know, in the last couple of years has expanded and, and uh, focused a little bit more, you know, like the title of my book Magnify Your Business. It’s really kind of focused a little more on online marketing, strategy, social media, email marketing linkedin and really um you know, expanding to beyond nonprofits as well. So I work with a lot of small businesses and financial advisors. Um and and I’ve been, you know, I pulled back a little bit, I’ve been, you know, having moved to uh beautiful crystal coast of north Carolina. I’ve been working more part time than full time as I was back in New Jersey. Um and I’m doing a ton of volunteering for a number of different organizations and capacities. And one of the most recent projects that I’m really excited about is expanding broadband. And you know, that’s a big topic right now, coincidentally, so last year I was invited to serve on a committee here in carter County to expand broadband opportunity um in underserved and not served at all regions believe it or not, there are pockets down east and so forth. They just don’t have any internet. Um, and so we saw in the last year how important it was to be able to stay connected. Um, and so through the carter at County Economic Development Foundation, um, I’m continue to serve on a committee that’s going to now be implementing some of the deficiencies in areas that were identified in the digital digital inclusion report, um, that that came out. So that’s one of the big projects.

[00:36:40.43] spk_5:
So you’re working more part time and that means you’re not going to be contributing prospect research wisdom as our deutschland of dirt, cheap and free on nonprofit radio So your, your focus is shifted

[00:36:46.61] spk_2:
a little more,

[00:37:02.03] spk_5:
little more business oriented, only part time, a lot of volunteer work, which I love because we only live 12 miles apart about so uh, helping you’re helping my community to, uh, we’re in the same county. Um All right. I

[00:37:02.74] spk_2:
understand that,

[00:37:04.34] spk_5:
so happy to hear it, but I understand

[00:37:07.83] spk_0:
and I’m serving as my H. O. A. Board president. Uh

[00:37:12.82] spk_5:
I hate H. O. S. Oh my God when I moved here uh Homeowners

[00:37:18.39] spk_2:
associations.

[00:37:22.83] spk_5:
Yeah. So your uh your those people who say you can’t you can’t put this color on your door and you can’t hang this on your windows at christmas time. Is that you?

[00:37:30.13] spk_0:
Unfortunately. Unfortunately I I didn’t I unfortunately. Yes, there are there are rules when you live in an H. O. A. Community, so either you live in one or you don’t.

[00:37:43.53] spk_2:
Alright, alright. I don’t mean you’re the president,

[00:37:47.73] spk_5:
you’re going to be the scrooge time, your lights are too bright or whatever. You

[00:37:52.75] spk_0:
know, we don’t get into lighting because it’s all common area lighting. It’s a condo complex. It’s not single family homes.

[00:38:00.42] spk_5:
Right. Right. Well, people can outline their windows with christmas lights or something. We

[00:38:04.94] spk_0:
allow that. That’s fine.

[00:38:06.72] spk_5:
Okay.

[00:38:08.26] spk_0:
We’ll have christmas lights. Oh,

[00:38:10.63] spk_2:
all right. I’m getting a sense of why I know I

[00:38:14.97] spk_0:
paint your door any color you want to paint your door? There’s a specific color. You have to paint your door

[00:38:19.73] spk_6:
specific color for

[00:38:20.89] spk_0:
everybody. All right.

[00:38:22.82] spk_5:
All right, madam, President? Yeah, I’m not uh

[00:38:25.92] spk_2:
personally I’m not too keen on the

[00:38:37.62] spk_5:
U. S. But I I understand you you bought knowing that you were part of an H. O. A. So I guess you might as well be active in it so you can insert some degree of reasonableness. I hope. Yes,

[00:38:41.87] spk_0:
I hope. Well, I’m also the chair of the social committee. So I’m all about the fun.

[00:38:46.82] spk_5:
Okay, well, but if you harass people too badly on their door color, you may not, you may have zero people at your social events. So activity may offset the other. We’ll see. We’ll see how those two things are playing in

[00:39:26.02] spk_0:
the nonprofit space. Also tony You know, I think I’ve mentioned to you before, there’s something called the Crystal Coast nonprofit network that exists. And uh, we’ve, I’ve been facilitating the meetings through zoom um, for the, over the last year. Uh, and so it’s starting in september, we’re going to start meeting again in person. So you should really come out and get to know some of those nonprofits here in carter county. Be fun to have you attend?

[00:39:31.02] spk_2:
I’d love to, I, yeah, you

[00:39:31.44] spk_5:
mentioned that before. I think

[00:39:32.37] spk_2:
I followed up and then

[00:39:34.22] spk_5:
I didn’t, I’m

[00:39:35.61] spk_2:
not sure what happened after

[00:39:57.22] spk_0:
that. Well anyway, september. We’re taking a break, not meeting in uh, july and august, we just met this week not meeting july and august meeting again. September. And uh, so that’s a nice, nice network of non profits and I launched a website for them, created a site and launched it for them so that they had a space online. Um, so yeah, I’ll send you the link.

[00:39:59.17] spk_2:
Okay. Crystal

[00:39:59.81] spk_5:
Coast. Alright. Crystal Coast

[00:40:01.31] spk_2:
nonprofits. All right.

[00:40:02.71] spk_5:
Yeah.

[00:40:03.20] spk_2:
Alright, Maria, Well, you know, I’m grateful for all the hours we spent together over eight

[00:40:09.17] spk_5:
years.

[00:40:15.71] spk_2:
You helping nonprofits understand prospect research, how important it is. It’s, it’s, it’s so much richer than a lot of people realize it goes way beyond google search way way and

[00:40:21.39] spk_5:
people have been following,

[00:40:23.61] spk_2:
you know that? Yeah. So I guess I can just say thank you for everything you contributed for, for

[00:40:28.37] spk_5:
all our listeners

[00:40:29.26] spk_2:
over so many years. Thank you very much. You’re

[00:40:31.49] spk_0:
very welcome and thanks so much for having me. It’s been great, great fun.

[00:40:35.53] spk_5:
It’s always been a pleasure. Today is

[00:40:37.18] spk_2:
a little tough, but

[00:40:42.51] spk_5:
up until today it’s always been a pleasure. Alright, alright. She’s Maria Semple, she’s still the prospect find her, but just part time and more business oriented.

[00:40:48.11] spk_2:
Her sight, the

[00:40:49.60] spk_5:
prospect finder dot com and at Maria

[00:40:53.61] spk_2:
Semple. Thank you Maria and so long,

[00:40:55.51] spk_0:
so long now take care

[00:41:40.31] spk_6:
next week let’s try to get amY sample ward or Gene Takagi back. I’m working on that. If not, they’ll be up soon and next week will be more from 21. Ntc if you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications. You remember them? You’ve heard of them a couple times. Pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. And by sending Blue the only, all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in Blue. Creative Producer is Claire

[00:41:52.71] spk_4:
Meyerhoff shows social media is by Susan Chavez. Mark Silverman is our Web guy and this music is by scott Stein. Thank you for that. Affirmation scotty. You’re with me next week for nonprofit radio big non profit ideas for the other 90

[00:41:58.99] spk_6:
5%

[00:42:05.41] spk_4:
Go out and be great.

Nonprofit Radio for June 14, 2021: CRM Selection & What To Ask Before Your New Website

My Guests:

Rubin Singh: CRM Selection

As part of our continuing 21NTC coverage, Rubin Singh returns to help you focus on what matters in CRM selection. To keep you safe from a serious misstep, he also shares his thoughts on what else might be the problem, besides your CRM database. Rubin is CEO of One Tenth Consulting.

 

 

 

Stephen Tidmore: What To Ask Before Your New Website

Stephen Tidmore from Mighty Citizen built his first website in 1999, and hasn’t stopped. He shares the questions you need to ask up front, before you embark on a new website project. This is also from 21NTC.

 

 

 

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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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[00:02:46.34] spk_3:
Hello and welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. We’re back to regular energy low. Oh, I’m glad you’re with me. I’d come down with Dyskinesia if you moved me with the idea that you missed this week’s show. Non profit partnerships. Our 21 NTC panel reminds you you don’t have to do your work alone. You can increase your exposure by promoting the work of other org’s and even fundraise in partnership with other nonprofits. They’re taylor leak with corporate accountability and Jack Valor at Mall Warwick, donor digital and partnerships with African american churches now that you’re motivated to partner up Look to black churches, Anita lee and Oliver. Richmond help you understand the idiosyncrasies of church culture and how to cultivate a relationship. Anita is from Anita uplifts and Oliver is with Kingdom Partners. This is also from 21 NTC. You see how the show is put together here. It doesn’t just happen. You see this pervasive partnership theme running through which is what makes it pervasive, it’s all, it’s all coordinated. It’s all thought out On Tony’s take two planned giving accelerator. We’re sponsored by turn to communications Pr and content for nonprofits. Your story is their mission turn hyphen two dot C O. It’s a genuine pleasure to welcome a new sponsor, send in blue the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in blue kicking off our partnership theme show here is non profit partnerships. Welcome to Tony-Martignetti non profit radio coverage of 21 NTC the 2021 nonprofit technology conference. We’re sponsored at 21 NTC by turn to communications turn hyphen two dot C. O. My guests now are tailor leak and Jack Valor Taylor is Digital director at corporate accountability and Jack is senior account executive at Mall Warwick donor. Digital Tell her Jack, welcome to nonprofit radio

[00:02:57.24] spk_1:
Thanks very nice to you. Pleasure

[00:02:58.44] spk_3:
and Taylor, I should say welcome back. Welcome back. Have you a previous uh, previous ntc coverage.

[00:03:05.11] spk_1:
Absolutely.

[00:03:26.44] spk_3:
Your session is what we accomplished together, building new and inclusive non profit partnerships. So who wants to start by just reminding us that we do not have to do our work alone. We can have, we can have help, who would like to start. Okay, fine. I’m gonna pick Jack, you start

[00:04:42.94] spk_4:
or um, so I think that really we came up with this concept because corporate accountability does a lot of great work partnering with a lot of wonderful organizations that have missions that are similar to theirs. Um, and we found that they were able to accomplish not only what they wanted to accomplish in ways that they didn’t have the capacity or resources to do otherwise, but also reach out to organizations that didn’t, you know, have the resources themselves to really boost their own missions and help in ways that they wanted to be able to help facilitate and grow organizations that they really believed in. So we wanted to kind of spread that message and talk through ways that organizations could partner and do things that would really change the world for the better, um, in reach out to each other and in, um, in ways that they might not expect.

[00:04:49.74] spk_3:
And, and taylor you can even, uh, increase your own exposure. The organizations don’t exposure by promoting the work of others.

[00:05:32.44] spk_1:
Yeah, absolutely. And I think that was one of the things that really stood out as we were developing this. And one of the reasons we came to this idea was, you know, in our experience, we found that these partnerships aren’t just beneficial for both organizations, sort of as a, as a one plus one, but actually it was, it was adding even more to our work when we partnered with other groups. So for instance, we did a giving Tuesday campaign with, partnered with a group in flint called flint rising. And we found that even though we were basically fundraising and giving half of the gifts that we brought in to flint rising, we were raising more, even giving away half than we had in previous years without a partnership like

[00:05:43.03] spk_3:
that. You for giving away half than you had when you when you were on your own.

[00:05:53.74] spk_1:
Yeah, exactly. So I think it’s sort of a net positive and you know, I think we are doing all we can to reject this idea that there’s sort of a zero sum, right? It’s more of a mindset of spreading the wealth and everybody being able to lift each other

[00:06:19.24] spk_3:
up rising tide, raises all boats or whatever metaphors we want to use. Well, whatever storms can this take that? That’s that’s outstanding example giving Tuesday. What other forms can this take, where you can improve your own outcomes by working with and promoting the work of others?

[00:07:27.74] spk_1:
Yeah, I mean, one other example that we talked about, um, and I think Jack, you had a couple of really good examples from other organizations as well. Um, but we, uh, we also do a lot of work with coalition actions. So that’s sort of more on the on the advocacy and list building side. But this is essentially a tactic where you can start a petition and then invite a whole bunch of other groups to participate with you. Um, and not only is that a way for you and your partners who are working together to drive folks to this petition to grow their email lists, but for us, you know, it’s been, you know, are the organization, I work for corporate accountability. We have some pretty sort of niche, complicated issues. Um, and so this is a way for us not just to sort of like gather a bunch more petition signatures, but also sort of get our analysis and our campaigns and our ideas out there to a bunch more folks by getting other groups to promote petitions that we have developed to their membership as well.

[00:07:43.44] spk_3:
Okay, Cool petition drives Jack. You have, you have examples. I love these. I want, I want folks to realize that there’s a lot of possibilities around partnering and improving your own outcomes.

[00:08:09.94] spk_4:
Yeah, absolutely. Um, so, uh, one example that I think worked out really, really well is that, um, an organization that I work with simple virus fund there, a small local organization in the, they work help helping save and protect and restore uh, redwood lands in the santa Cruz Mountains

[00:08:13.76] spk_3:
and say the name of the organization again, just a little slower.

[00:08:17.37] spk_4:
Yeah. Semper environs Fund some

[00:08:20.95] spk_3:
semper environs.

[00:08:32.74] spk_4:
Mhm. Yeah, it’s a latin word that is for redwood trees. Um, it’s very, um, very, very specific. Yeah, exactly. Um,

[00:08:35.71] spk_0:
uh,

[00:09:20.94] spk_4:
so they, um, they partnered at, at the time, in august, there was a big fire in one of their parks, um, wildfire that happened during a time when there were wild fires all over California. And um, it was the very first part that they developed. Um, they partnered with California state parks as well as save the Redwoods League to um, bring together a bunch of donors who were very passionate about that park and wanted to save it and restore it back to its former glory. Um, They were able to raise throughout the entirety of the year, um, A ton more money because of that partnership. Um, they were able to increase their revenue by 152% and their gifts by 98% just through having that partnership with those organizations and spreading the word altogether.

[00:09:43.34] spk_3:
Jack, what do those campaigns look like? Give us the insight is every piece co branded? Does every piece talk about the work of the other and, or, and how the work overlaps? And what does that, what does that look like?

[00:11:01.34] spk_4:
I think, you know, it can be different. And that’s something that, you know, we definitely wanted to talk about when we put this together is that it really depends on how the organizations want to make this work, you have to come together and say, you know, what are we looking for? What do we want to accomplish here and um what do we want to, how do we want to come to the table? You know, do we want everything to be co branded? Like you’re saying, do we want um to just mention one another um in messages or do we want to um just kind of one time mention and then go about, you know, the rest of the campaign as usual. Um So you have to definitely agree upon all of your terms before the partnership even starts. Um So that you know, um you know what your expectations are and then that way no one gets hurt uh in the end so that you’re not not meeting those expectations?

[00:11:04.24] spk_3:
Okay, cool. Is there another example you have?

[00:12:21.34] spk_4:
Uh Yeah, so I think that um Mhm, pull up my notes um with World Animal Protection, which is another organization that I’ve been lucky enough to work with. Um They usually work with sanctuaries in lots of countries around the globe to save abused animals that can no longer live in the wild because they’ve been you know, in captivity um doing lots of terrible jobs or um you know, having lots of um difficult things put upon them. Uh We were able to create a giving Tuesday campaign around specifically raising money for sanctuaries um and the sanctuary campaign, because it um focused on those sanctuaries and on providing animals um direct money for them and for their needs, Brought in 161% increase in gifts and a 230% increase in revenue. Um

[00:12:24.84] spk_3:
And that’s of course that’s after sharing, Right? These numbers are incredible because it’s like over well over 100% increases.

[00:12:51.44] spk_4:
Mhm. Yeah, it’s really, really helpful too. You know, know that know what your audience cares about, know that they are looking for something different or something um that where they can really make a bigger difference and sometimes they are interested in um you know, they’re like, oh if if I can give here then I’m giving to two different organizations that are really, really wonderful and they’re meeting the um the needs of multiple different types of people or causes at the same time. So why wouldn’t I

[00:13:19.54] spk_3:
tell her somebody who was in one of these organizations? What like what detailed advice can you give for folks who are thinking about? It’s kind of a collaboration like maybe even just start with who might you collaborate with?

[00:16:50.84] spk_1:
Sure. Yeah. I think, you know, sometimes there are some pretty some pretty obvious uh places to start, right? So groups that you you know frequently partner with or that you would work with, you know, that either share sort of the kind of work that you do or share a mission and similar with you. But I think for us, one of the biggest things that we’ve actually had success with is finding groups that share our mission and share our work but have very different, different tactics are different strengths. So, you know, corporate accountability, we do a lot of sort of national and international policy based work. Um and we have had some of our best partnerships with really small state or local groups that are really focused on um grassroots or community organizing. Um and I think the reason it works is, you know, we’re able to sort of bring the bigger sort of systemic analysis and the policies and the sort of like the heavy big stuff, and then we’re able to point to these groups to say, you know, this is literally this is what how this impacts individual people’s lives, and this is how they’re going about working on fixing this, this isn’t just like a sort of zoomed out policy discussion, this is like a thing that is about real people. Um so we’ve had some really good success sort of partnering with groups that have, have different, have different approaches and different strengths to us. Um and I think those those can make really, really fruitful partnerships, um just because, you know, you’re you’re sort of complementing one another, I think, you know, you can I’ve we’ve had some really good partnerships with other sort of national policy oriented groups as well, but I do think that’s one place that I think it has been a little bit surprising to me is like actually like finding those groups that have a really different Thing that they do 2.2 is important. And then for us, you know, when we, when we started doing some of this work, one of the biggest pieces that was really important to us was um really being mindful of racial equity and equity overall. So we’re really approaching this as a way to sort of resource the movement. We’ve, you know, we started corporate accountability started Over 40 years ago with the nestle boycott in the late 70s. Um, and so that was a campaign where we were working primarily with organizations in uh, in South America. Um, and working to stop nestle from marketing infant formula in communities that it was really harmful for infant formula to be used and infants were getting sick and dying. Um, so we’ve always had this dynamic where we are a group that’s based in the Global North, in in the US, but we’re primarily, or often working with groups in the Global South and communities of color. So there’s there’s a built in power dynamic there that were always sort of aware of. And I think one of the, one of the things we really strive to do with these partnerships is to seek out, you know, black and uh of colour led organisations and Global South led organizations that we can work with and we can resource because oftentimes we have a much higher access to those resources than these other groups that are doing incredible work that you deserve this as much more more than we do. So that’s another another thing that we’ve really focused on. You know, that’s not centered everybody but

[00:17:12.24] spk_3:
corporate accountability has centered equity. It sounds like in probably across all your work. But and so it just becomes part of your D. N. A. And absolutely you have it in mind as you or it’s an objective as you as you look for these partnerships

[00:17:25.24] spk_1:
ellen-leikind

[00:17:57.14] spk_3:
How about some advice around you know like sticky points? Uh some problem issues, you know you trust your partners of course but things are gonna come up, you know no no agreement can anticipate everything or you know whether it’s a verbal agreement or a written agreement. And how do you how do you navigate some of the tricky parts like maybe somebody put something out that doesn’t quite describe your work correctly or you know things like that or whatever it might be. Oh that was it could be either one I was thinking of taylor because he’s been involved in these, but it could be either one of you, I don’t care if somebody step up this time.

[00:19:41.54] spk_1:
Yeah, I’m curious if Jack has other examples, but you know, I think, I think for us, um, really the biggest, the biggest thing is like, as Jack mentioned earlier, having agreements and having conversations in sort of, in the beginning, you know, really laying out what’s expected, what roles are going to be for each organization, uh, sort of how you expect things to look, how money is going to get dispersed if you’re doing joint fundraising, you know, sort of, all of those nitty gritty details. Um, and then, you know, it’s really, it’s really just communication, you know, checking in a ton. Um, you know, we frequently will do a whole slew of emails to try and promote some of these fundraising campaigns that are joined. And, you know, we build in a step where we literally just send the copy of the emails over to the partners and have them review them, um, just to make sure we’re being super upfront and saying like, does this sound good to you? Are we describing your work appropriately? Like, you know, is there a better way you would want to say this? Um, and so, you know, that, that I think is key for for us is just, is just that constant communication is really the most important thing. And I think, you know, even before that, just sort of building building deep relationships, um, and and sort of like cementing that trust before you are trying to jump in on something that’s big, like joint fundraising campaign where tens of thousands of dollars could be at stake. Great. Um, so it’s definitely not like a starting point in your relationship. It’s something that you want to, you want to build towards. Okay

[00:19:45.04] spk_3:
Jack, anything you want to, you want to add there about sticking points or you feel like taylor covered?

[00:21:17.34] spk_4:
Yeah, he mostly covered it. I would say, you know, to your point, tony um, about, you know, if you put something, someone put something out there and it doesn’t really meet, um, anything about your organization or what have you. I think, you know, talking about your brand, that’s something we kind of speak our touch on in our session. Um, uh, making sure that they have all of that information, your logos, um, all of that so that everything is laid out so that they’re following that information as well. That’s part of the initial communication that should happen. Um, so that they’re not, you know, using words that you would never use in your communications, things like that. Um, and I think another piece here is that you make sure that not that you’re treading lately, but that you’re working really entirely in partnership, in your in your, uh, coming to it with equity and, um, and real conversation in mind. Um, and knowing that there’s likely no harm meant from your partner because you you you want to not only build that partnership for now, but build it for the future. Um, who knows how beneficial it could be in, um, you know, the future campaigns, um, things that could come up where you could work together on something that could really, um, open yourselves up for some really, really amazing opportunities. So it makes sense to not do something that could cause some of that rift

[00:21:39.74] spk_3:
you all had. Right expanding lists by exchanging swapping is one of you more accustomed more acquainted with that than the other?

[00:21:44.64] spk_1:
Yeah, Probably me,

[00:21:49.64] spk_3:
Jack. Okay. Yeah.

[00:23:20.24] spk_1:
So we do this a ton. Um, and it’s a really, it’s a really great tactic. Um, it is something that we use Action Network, so it’s something that’s built into Action Network as a sort of email tool set and advocacy tools that not to not to bust market them, but they are the ones that have built this tool. Um, and essentially what it allows is when you set up a petition, um, you can invite other groups to also promote that petition. Um, and once you send them sort of a unique link for them to promote the petition with, um, it automatically tracks sort of where activists are coming from, and then automatically shares a proportion of the folks who signed that petition with your partners. Um, so the expectation is, you know, if if I am partnering with another group and they join and they send an email out to their list and get 100 new folks to join to sign that petition, That they would get out of the total pot of folks who take action 100 new folks to add to their list. Um So it’s sort of it’s a great way both to get more signatures than you would stand alone, right? You know, if your group can get x number of petition signatures inviting a couple other groups will get you a whole bunch more. Um but it also it also is a way to sort of for everybody to sort of grow their email lists and speak to folks who like actually care about your topics because they’re signing a petition that is based on your mission and your issues.

[00:23:46.74] spk_3:
Yeah. Cool. And of course it’s disclosed to people who sign right that they’ll they’ll they’ll receive materials from or however you were at this other, you know, the other group or groups. Okay. Any other ways any other ways of doing this besides petition drives?

[00:23:51.44] spk_1:
I mean that’s the sort of the main one I’m curious, Jack if if there

[00:23:55.60] spk_3:
you, have you seen this in other settings

[00:25:22.14] spk_4:
um in terms of um yeah, it’s mostly petitions or pledges, things like that, just mainly because it’s the easiest way to get another um organizations permission. The other way that I’ve seen it. Er Sorry, another um person’s permission to join a list. Another way that I’ve seen it done is when uh organizations will sponsor each other’s emails across um email. So one organization corporate accountability would say sponsor flint risings, email and they would just send flint risings email to their list. Um And have um flint rising whatever content that is um Those folks um people, corporate accountabilities folks just do whatever that action is for flint rising. I’ve also seen some organizations come together on things like quizzes, games, things like that. Um I put together a whole like mhm uh bracket for an organization before that was like these items like which one is the best? And then it ended up you know with a winner and it was like a couple of weeks long. Um And it ended up being really really successful where a bunch of different organizations were like fighting for which thing was the best on like social media and stuff. So

[00:29:18.84] spk_3:
okay collaborations partnerships, ventures, you don’t have to do your work alone. Right? All right, we’ll leave it there. All right. They are taylor leak. Digital director of corporate accountability and Jack Valor, senior account executive at Mall Warwick donor. Digital telephone jack. Thank you very much. Thank you. Thank you. My pleasure. And thanks to all of you for being with 20 martignetti non profit radio coverage of 21 ntc The 2021 nonprofit technology conference. We’re sponsored at 21 ntc by turn to communications turn hyphen two dot C O. It’s time for a break. Turn to communications. Where would you like to be heard? Use outlets, conferences, podcasts, blogs, editorials. That’s all earned media and turn to can help you get it because they’ve got the relationships with the media outlets. What about your own media though? Owned media turn to can help you improve that because your story is their mission turn hyphen two dot C. O. It’s time for Tony to take two planned giving accelerator. The next class Kicks off on July one. People in the first class that started in january, they already started getting gifts in month three and by month four there were multiple gifts at multiple members of that very first class. So within only three and in some cases four months of a 12 month program, the gift commitments already coming in. If you join me in the July one class, you could have gifts by Halloween, This could happen for you too. Planned giving accelerator. It’s the online membership community that I’ve created. I teach you step by step, how to get your planned giving program started. We have monthly live teachings and ask me anything sessions and a podcast. Just for members. There’s resources like templates and checklists. All the stuff I was about to say all the ship, let’s keep it. It’s the stuff well, you know, I just said it. So all this, all the things you need To get your plan giving program launched in 2021 and like I said, join, join in, July joined the July class. You could have gifts by Halloween. It happened for members of the first class. So Where you get the info for the July one class, it’s all at planned giving accelerator.com. Check it out if you’re not in planned giving, I will get you started and if that applies to you, if you’re not in planned giving, I hope to join me for the July one class. That is tony steak too. Here is partnerships with African American churches. Welcome to Tony-Martignetti non profit radio coverage of 21 NTC, the 2021 nonprofit technology conference. We’re sponsored at 21 NTC by turn to communications turn hyphen two dot C. O. With me now is Oliver Richmond is president at Kingdom Putnam

[00:29:25.84] spk_0:
Oliver. Welcome. Thank you for having me on tony I appreciate

[00:30:07.14] spk_3:
it, my pleasure. It’s a very interesting topic. Uh we’re hopefully going to be joined by others who I will introduce as they come in. Now, Oliver joined on time and I don’t want to cut this segment short so we’re gonna get started. You’re topic, There’s someone right now there’s Aneta. Okay, we’re bringing in Anita lee Aneta welcome. We’re already recording live. So please join the conversation with me now is in Italy also she’s chief digital specialist at anoeta uplifts LLC and I had already introduced Oliver Richmond and your topic is Black Church a different kind of non profit

[00:30:09.54] spk_2:
Yes. So let me clarify just a little bit. It is Anita, it’s pronounced Anita,

[00:30:28.94] spk_3:
Thank you very much Anita. Okay, thank you. Okay, let’s stick with you Anita. Well not right. You know what let’s give it to Oliver because he came he was right on time. So I mean okay. Okay thank you Anita. Oliver. What you know black churches. Um I don’t go to one. What do you want folks like me to know about black churches?

[00:31:03.94] spk_0:
Black churches are the heart and soul of the black community. If you go back and look at history, that was the only institution that blacks own coming out of slavery. And the black church has been the one delivered services, tutoring, mentoring, food, spiritual help over the years. They have just been a pillar and helping keep those communities safe and all the good things came out of the black church in the black community.

[00:32:02.84] spk_3:
All the good things came out of the black church. All right. Yeah. I’ve had lots of guests on through the years. I’ve been doing this podcast over 10 years. And mostly they would they would bring up black churches when when it was uh you know, like a program they were trying to carry out like a couple of cases. It was something medical and uh I don’t remember. It wasn’t research, but it was some nonprofit work. And they had emphasized the importance of working through the churches to get community buy in for the for the program that they were trying to they were trying to carry out in the in the community. Um So I’ve heard about this through the years that the black churches are critical and and the and the pastors can be sort of conduits to the to the community. Am I standing there? Okay.

[00:32:05.94] spk_2:
Yeah.

[00:32:07.20] spk_4:
Over the

[00:32:56.14] spk_0:
years, the black pastors and leaders, if you look through civil rights, all different things, they’ve been the ones who have stood up for the community because they don’t have to worry about losing their jobs. Um, so so they stood up for the community and they’re respected as leaders, no matter what size their churches and the black community expects the black pastors to be involved in the community where some churches, the pastor just preached, uh, over the bible, priests teach and then they’re done. But the black church, they’re expected to be involved in the causes if it’s gangs, if it’s feeding health, whatever it might be, they’re the ones that look to, to bring that information deliberate to the people into the community.

[00:32:58.94] spk_3:
And you did, You sounded a little, a little skeptical about the way I said it. You said, well, you said it. Okay. But what, tell me more, what, what, what, what do you want to say to me?

[00:35:54.44] spk_2:
Uh, yeah. Um, I think that you’re absolutely right. Um and when you’ve spoken to many people over the years, yeah, it’s critical um, that black churches are involved, but I think it’s it’s only a small piece, I think that the general world nonprofit community um only see black churches within the lens of whatever program that they’re deciding to do instead of recognizing black church as the literal pinnacle of the black experience. So when you think about, um, our celebrities, our stars, our um, our millionaires and billionaires that that that that made the country looks up to, many of those people have started in the black church. Like if you think about any major musical star in any genre, from, you know, gospel and soul to R and B, even into rap and hip hop, you will find that all of those artists, most of those artists, how to start in the black Church, even if they’re talking about guns and drugs and shooting and sex, they all have uh start in the black church. And I think that that was the reason why I, you know, I intend to allow me to do this because um, from politics and, and from, from health, from business, our major ivy League, historically black colleges and universities are hBc use. Many of them started in the basement of a black church. The obvious one of the more famous ones, Morehouse, um, where dr martin Luther King got his degree and Spelman, which was the female counterpart to Morehouse, was started in the basement of friendship baptist church in Atlanta Georgia. So, and I’m sure you’ll probably have, you know, you can probably hear stories in other cities as well. So I think that that’s what I wanted the nonprofits to see and to understand that were just that, that the black church and the experience of black church is not a place where you can go get your program started and you can hit your demographic. It really is a place where the, the intensity of the culture and the whole meaning the essence of African american experience is based. Mhm.

[00:36:15.33] spk_3:
Thank you. And Anita, you want us to think about partnering with African american churches? That’s the the, I mean, yeah, that’s the whole purpose of the your session. By the way, I have some work going on. You might hear a song in the background. I hope it’s not hope. It’s not too annoying. No

[00:36:15.64] spk_2:
worries.

[00:36:17.13] spk_3:
Can you hear me? You hear me over it? Can you I hear you over it? Okay, good. Okay. Um, yeah, so you want to encourage us to uh non profits to be partnering with the churches.

[00:37:41.63] spk_2:
Right? And not only do we want the nonprofits to partner with churches, We want you, we wanted nonprofits to understand the uniqueness and the idiosyncrasies that that comes with partnering with Black Church, which is reason it was called Black Church a different kind of nonprofit. Yes. It is a non profit in the essence that it’s five oh one C three and you know, things of that nature or it might not even be five oh one C three. Um, it’s structured around providing those social services, um, but it does not necessarily operate as, you know, your typical nonprofit with a board and you know, and in programs and things of that nature. And so, um, in order to have an effective partnership, um, I wanted nonprofits to understand this is the essence of what Black Church is and these are the ways that she provide or create uh, successful institute, sustainable partnerships. While you’re trying to fulfill your mission for your non profit Oliver

[00:37:47.53] spk_3:
can we, can we go to you to acquaint us with some of the, the idiosyncrasies that Anita is referring to.

[00:39:17.82] spk_0:
Yes. One of the things we work with a ton of black churches and white churches, but one of the things that you want to do is visit the church, see what kind of things they’re doing. I mean, you can look at the announcement, say if they got kids doing announcements, they’re talking a lot about you. You know that church probably want to do things with youth. That’s their where their heart is at. So as you, as you meet people try to meet people in their leadership and if you can get a meeting with the pastor, go there, Get a meeting with the pastor. You talk 10%, let him talk 90 and asked him to share his vision in his heart for the community and that out of that conversation, you’re going to see the things that he’s excited about it that he want to do. And your role is when your partner with them engaging them. If you’re doing youth and maybe they’re passionate about prison ministry, you try to connect this to somebody that can help you with prison ministry and you bring a lot of credibility to them. And guess what if you work with you, he’ll connect you to a pastor that has a big, nice youth program. I want to work with you from the community. So you got to hear their heart and listen to them and you might have the greatest thing that you want to do, but it might not be a fit because just like people, churches have capacity for a few things that they can do well. And you got to seek those out when you engage them. Uh, and you have a lot more success when you do that.

[00:40:41.71] spk_3:
It’s time for a break. Send in blue. It’s an all in one digital marketing platform with tools to build end to end digital campaigns that look professional, They’re affordable and keep you organized. So we’re talking about digital campaign marketing. Most marketing software is designed for large companies and comes with the enterprise level pricing. Send in Blue is priced for nonprofits. It’s an easy to use marketing platform that walks you through the steps of building a campaign like step by step, like playing, giving accelerators step by step, try out, sending blue and get a free month. Hit the listener landing page at tony-dot-M.A.-slash-Pursuant in blue. It’s aptly named now you thought the baku but loads got obliterated when I didn’t invoke them after Tony’s take too, didn’t you? You were wondering, I’ve got your back, we’ve got boo koo but loads more time for partnerships with african american churches Anita, you want to elaborate on more of the idiosyncrasies folks should be aware of. I

[00:42:13.20] spk_2:
think, uh, no, I think Oliver is very, you know, and the reason why I had him on our panel is because he is the embodiment of the cross sectional of not only with black church and white church and also with black church and, and non profits. And so, um, I have to say like during our session, we did have someone that posed the question of the fact that they are not christian, uh, they’re not black and so they were concerned as to whether or not they would be able to, you know, attend church service. And uh, and I want to bring this out, Oliver because it just makes sense. Um, he said, you don’t have to be a christian to attend church, you can attend church, you don’t have to be a christian to attend church. And so you, you know, and so it’s just important that, um, just like a nonprofit has a mission. Churches have a mission, right? And so even though most of them, the main mission is saving souls and um, and, and, and provide, you know, providing the, spreading the gospel of jesus, that’s the main mission. But to Oliver’s point, you know, different churches have different sort of passion projects, just like the nonprofit has a passion project. So you’re not going to see the environmental non profit doing stuff with prison, right? Because that’s not their mission, There’s is saving the environment, Right? And so, um, it’s that research and that intentional research by visiting that church is where you will learn what’s a good fit for your organization. And then also partnering up

[00:42:54.70] spk_3:
Oliver, it sounds like the pastor is really the key, like sort of the ceo of the church. You have any other advice about getting his or her attention, You know, you said listen, listen 90% and talk 10% before we have twice as many years and only one or two layers in one mouth. But what other advice is, you know, like as you’re just trying to introduce yourself before you, before you, you know, before you, before you try to visit the church, just trying to get that,

[00:43:05.70] spk_0:
how

[00:43:07.05] spk_3:
we’ll

[00:44:07.29] spk_0:
find out who, who some of the key leaders are. You can go to their website, uh, even look at the brochure and find out who some of the key leaders are and talk with them and see if they can give you a warm introduction to the pastor. Another one the key points is, And I made this mistake years ago, I’ve been working with churches 27 years, particularly black churches wherever the pastor points you too go follow up in that direction. Uh, because sometimes you want to just get to the past. Or maybe he might give you a phone conversation and say go talk to tony and you might not tony Know that Tony is his right hand man. He’s going to rely on tony or whether we should engage in his partnership and do this program. So sometimes people try to get to the pastor, but he might have someone else that he wants you to work with and then they’ll share the big idea. He’ll rely on them. So whatever the rescue send you going, that direction followed them.

[00:44:11.49] spk_3:
Anything else Anita you want to add about trying to make that, get that first introduction that, that break that ice.

[00:46:38.58] spk_2:
Well, just to keep in mind, um, uh, that depending on the denomination, which is brings in the intricacies of the fact of, you know, now and, and that’s just protestant, the whole protestant religion totally right. You got all these different denominations and sections and districts or whatever. Um, but that’s on the onus of the nonprofit professional to do their particular research and to understand that um, one to Oliver’s point when they pointed to that person to go ahead and and, and engage, but also know in different situations. The pastor may not necessarily be the like the decision maker, right? They maybe they might not be the one that is the one that may, he may be a part of it, right? But it might be the trustee board. Um, it might be the deacon’s board, it might be, you know, some other institution. It might be the superintendent. That is the one that really has the quote unquote power to engage the church in, in, in partnerships. And so, um, that’s just, you know, an additional thing to kind of consider. And then, of course, you know, and in that vein, as I’m thinking about it, that kind of, you know, put that, that might make the nonprofit professional a little bit more comfortable because it’s almost like talking to a board, right? It’s, it’s, you know, as the other nonprofits, like here’s the board and they’re the one that makes the decisions and some denominations are set up like that. Some are totally not the ending the beginning and the end Alpha and omega comes from the past. So it’s just just an additional step. Um, you know, once you’ve, you know, visit the church and maybe, you know, like I did a little research, checking out the website, maybe attending a service or maybe not attend the service, attend an event. The church is having a volunteer. Um, no one’s gonna turn around and turn away a volunteer, no matter what. Right. That’s, that’s not probably one or one. So, you know, volunteering for something and you, you kind of get a sense of who’s, you know, who’s the kind of the one that’s kind of running the programs and, and, and making the decisions. So yeah,

[00:46:46.68] spk_3:
I needed your work at uplift. Uh, it sounded to me like it was the intersection of black churches and technology.

[00:46:54.58] spk_2:
It is, it is um, it was it’s basically, uh, my new social entrepreneurship one out of the, um, my, my own sort of personal mission around digital inclusion and um, in digital inclusion efforts and the fact that I truly believe that churches um, can be a place of opportunity when we’re talking about closing the digital divide. Now, I’ll be honest with you Tony. I’m not only am I trying to get tech folks and nonprofits to see churches as places of opportunity. I’m trying to work on the churches as well to try to get them to understand that this is a different or new evolution of ministry for them. So that’s kind of kind of my personal mission and cause and ministry, if you will.

[00:48:14.87] spk_3:
So I trying to expand everybody’s circles where they find the intersection between them and and end up doing good work for for all the communities. Yes. All right. We still got some good time together. A good amount of time together. What, what, what else would either of you like? Talk about other questions you got from your session or something else you covered in your session that we haven’t talked about yet, throw it open to

[00:49:41.37] spk_0:
you. I think one of the things tony really helped get engaged is support them. I’ll give you a prime example of a couple of quick examples when, when the virus hit and shut down everything. We partner with a technology group to bring hotspots online, uh, notebooks with urban black churches And got them online so they can get giving online. They didn’t have the technology, they didn’t know what to do, but we’ll never helped 40 of them. So guess what? I can pick up the phone anytime and call those pastors directly and say, hey, let’s look at doing this. I didn’t ask him for anything, didn’t want anything, but if you can help serve them another example, uh, it was a water shortage in Mississippi pastor said Oliver can you help get some water? I said, well let me send you a check and said no, no don’t send me a check because I got to go get the water. I need you to bring over the cases of water. So guess what? I went to Sam’s couldn’t get as much water because only so much in the car and I can push it. But guess what? Now our relationship is deeper because I was able to help a need that he was trying to fulfill to take a truckload of water down. Uh, and then, so now when I call them up with something that we want to do with his church or in the neighborhood, he’ll take that call and listen and more be more aptitude to work with us because we support them in the time of meat.

[00:50:29.36] spk_3:
Hey build trust. Yes, he had, he had a problem and you had a solution that you know, that that builds trust, I’m sure needed your degree. You know, this if you’re going to approach any of this or any other, any relationship, you know, transactional e I, you know, we want to get this out of it. We’re here for six months and then we’re moving on with some other project, then you shouldn’t even bother. I mean, but if you want to, but if you want to build a relationship, not that you have to be working together forever either. But if you’re gonna look at it as a transaction versus opening the door to a relationship, you’re, you’re short changing yourself the church, you’re trying to partner with the program. You’re trying to expand or build. You know, it’s it’s

[00:50:30.31] spk_2:
and the people you’re trying

[00:51:02.96] spk_3:
to serve and the people you hope to help. It’s not a it’s not a one and done. You know, it’s a we’re trying to build a relationship here. We don’t we don’t know the ways we might be able to work together in the future. You know, we got an idea how we could do what we can do now in this next six months or a year. But who knows what the ensuing years could bring. You know, it’s just basic relationship building. The same thing you do with your volunteers, your your donors. You know, you don’t look at them as transactions as a T. M. S. You get something out and then walk away. So, same thing here with any relationship, whether it’s with an individual or uh, an institution, like a black church. All right, that’s right.

[00:54:01.34] spk_2:
So yeah, I agree with you Tony, I agree with you so much tony I think I said that was more into the essence of why I wanted to do this. Um I think um so another reason as to why I presented this to anti china had to do with um an actual project that I did as a digital inclusion fellow um and in connection with the Rainbow push Coalition, and we were trying to establish some digital inclusion um programming at churches here in Atlanta. And it was because um the organization just did not understand each other well that the program itself for the initiative itself really didn’t experience the level of success that it could have. Um because on the church side, uh they weren’t fully educated as to what he was trying to be done. And then on the nonprofit side, they really, um, honestly did not understand the fully understand the idiosyncrasies of black church. Um, and I’ll give you a small example. Um, one of the, one of the criteria for the churches that was in the program, um, was that they needed to fundraise, um, a specific amount of dollars, and then the nonprofit was going to match that fundraisers, and then that was supposed to be, um, not quote unquote given, but sort of giving access to the fellow so that the fellow can use that those funds to build out the program. Well, as I was sitting there as one of the fellows listening to, you know, listening to how this work, I said, there’s a whole time kind of shaking my head. I said, you can’t do that with black shirts, you can’t just tell them to just fundraise for a specific a specific event and not run it through the sort of proper channels where everyone, including the leadership of the church is on board, um in order to in order to make it happen. And so what happened was, is that it kind of fell by the wayside because the church is was like, uh huh, what are you, what are you talking about? Fun. What do you mean? Like in addition to my ties and offerings or something different, something, whatever. And so unfortunately, go

[00:54:03.37] spk_3:
ahead. I need you to wrap up with with your takeaway from that. Okay. We just have a minute left. What’s your takeaway?

[00:54:09.44] spk_2:
So the takeaway is, is it’s just still important to to get that, do that research and and begin to understand one another. And it doesn’t just say, oh, you have my demographic. So let’s just do it and it takes time like you said, to build that relationship troubles.

[00:54:28.84] spk_3:
All right, we’re gonna leave it there. Thank you. Need to leave Chief digital specialist at Anita uplifts LLC and Oliver Richmond, President Kingdom Partners, Anita. Oliver, thank you very much.

[00:54:38.71] spk_2:
Thank you.

[00:54:40.64] spk_0:
Take care now.

[00:56:07.84] spk_3:
Thank you very much. And thank you for being with Tony-Martignetti non profit radio coverage of 21 ntc 2021 nonprofit technology conference where we are sponsored by turn to communications turn hyphen two dot c o next week. CRM selection and new websites as our 21 NTC coverage continues. If you missed any part of this week’s show, I Beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C. O. And by sending Blue, the only all in one digital marketing platform empowering non profits to grow tony-dot-M.A.-slash-Pursuant in Blue, our creative producer is Claire Meyerhoff shows social media is by Susan Chavez. Mark Silverman is our Web guy and this music is by scott Stein. Yeah, thank you for that. Affirmation scotty You with me next week for nonprofit radio Big non profit ideas for the other 95% go out and be great.

Nonprofit Radio for June 7, 2021: Nonprofit Partnerships & Partnerships With African American Churches

My Guests:

Taylor Leake & Jack Valor: Nonprofit Partnerships

Our 21NTC panel reminds you: You don’t have to do your work alone. You can increase your exposure by promoting the work of other orgs, and even fundraise in partnership with other nonprofits. They’re Taylor Leake with Corporate Accountability and Jack Valor at Mal Warwick Donordigital.

 

 

 

 

Aneta Lee & Oliver Richmond: Partnerships With African American Churches

Now that you’re motivated to partner up, look to Black churches. Aneta Lee and Oliver Richmond help you understand the idiosyncrasies of church culture and how to cultivate a relationship. Aneta is from Aneta Uplifts and Oliver is with Kingdom Partners. This is also from 21NTC.

 

 

 

 

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[00:02:46.34] spk_3:
Hello and welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. We’re back to regular energy low. Oh, I’m glad you’re with me. I’d come down with Dyskinesia if you moved me with the idea that you missed this week’s show. Non profit partnerships. Our 21 NTC panel reminds you you don’t have to do your work alone. You can increase your exposure by promoting the work of other org’s and even fundraise in partnership with other nonprofits. They’re taylor leak with corporate accountability and Jack Valor at Mall Warwick, donor digital and partnerships with African american churches now that you’re motivated to partner up Look to black churches, Anita lee and Oliver. Richmond help you understand the idiosyncrasies of church culture and how to cultivate a relationship. Anita is from Anita uplifts and Oliver is with Kingdom Partners. This is also from 21 NTC. You see how the show is put together here. It doesn’t just happen. You see this pervasive partnership theme running through which is what makes it pervasive, it’s all, it’s all coordinated. It’s all thought out On Tony’s take two planned giving accelerator. We’re sponsored by turn to communications Pr and content for nonprofits. Your story is their mission turn hyphen two dot C O. It’s a genuine pleasure to welcome a new sponsor, send in blue the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in blue kicking off our partnership theme show here is non profit partnerships. Welcome to Tony-Martignetti non profit radio coverage of 21 NTC the 2021 nonprofit technology conference. We’re sponsored at 21 NTC by turn to communications turn hyphen two dot C. O. My guests now are tailor leak and Jack Valor Taylor is Digital director at corporate accountability and Jack is senior account executive at Mall Warwick donor. Digital Tell her Jack, welcome to nonprofit radio

[00:02:57.24] spk_1:
Thanks very nice to you. Pleasure

[00:02:58.44] spk_3:
and Taylor, I should say welcome back. Welcome back. Have you a previous uh, previous ntc coverage.

[00:03:05.11] spk_1:
Absolutely.

[00:03:26.44] spk_3:
Your session is what we accomplished together, building new and inclusive non profit partnerships. So who wants to start by just reminding us that we do not have to do our work alone. We can have, we can have help, who would like to start. Okay, fine. I’m gonna pick Jack, you start

[00:04:42.94] spk_4:
or um, so I think that really we came up with this concept because corporate accountability does a lot of great work partnering with a lot of wonderful organizations that have missions that are similar to theirs. Um, and we found that they were able to accomplish not only what they wanted to accomplish in ways that they didn’t have the capacity or resources to do otherwise, but also reach out to organizations that didn’t, you know, have the resources themselves to really boost their own missions and help in ways that they wanted to be able to help facilitate and grow organizations that they really believed in. So we wanted to kind of spread that message and talk through ways that organizations could partner and do things that would really change the world for the better, um, in reach out to each other and in, um, in ways that they might not expect.

[00:04:49.74] spk_3:
And, and taylor you can even, uh, increase your own exposure. The organizations don’t exposure by promoting the work of others.

[00:05:32.44] spk_1:
Yeah, absolutely. And I think that was one of the things that really stood out as we were developing this. And one of the reasons we came to this idea was, you know, in our experience, we found that these partnerships aren’t just beneficial for both organizations, sort of as a, as a one plus one, but actually it was, it was adding even more to our work when we partnered with other groups. So for instance, we did a giving Tuesday campaign with, partnered with a group in flint called flint rising. And we found that even though we were basically fundraising and giving half of the gifts that we brought in to flint rising, we were raising more, even giving away half than we had in previous years without a partnership like

[00:05:43.03] spk_3:
that. You for giving away half than you had when you when you were on your own.

[00:05:53.74] spk_1:
Yeah, exactly. So I think it’s sort of a net positive and you know, I think we are doing all we can to reject this idea that there’s sort of a zero sum, right? It’s more of a mindset of spreading the wealth and everybody being able to lift each other

[00:06:19.24] spk_3:
up rising tide, raises all boats or whatever metaphors we want to use. Well, whatever storms can this take that? That’s that’s outstanding example giving Tuesday. What other forms can this take, where you can improve your own outcomes by working with and promoting the work of others?

[00:07:27.74] spk_1:
Yeah, I mean, one other example that we talked about, um, and I think Jack, you had a couple of really good examples from other organizations as well. Um, but we, uh, we also do a lot of work with coalition actions. So that’s sort of more on the on the advocacy and list building side. But this is essentially a tactic where you can start a petition and then invite a whole bunch of other groups to participate with you. Um, and not only is that a way for you and your partners who are working together to drive folks to this petition to grow their email lists, but for us, you know, it’s been, you know, are the organization, I work for corporate accountability. We have some pretty sort of niche, complicated issues. Um, and so this is a way for us not just to sort of like gather a bunch more petition signatures, but also sort of get our analysis and our campaigns and our ideas out there to a bunch more folks by getting other groups to promote petitions that we have developed to their membership as well.

[00:07:43.44] spk_3:
Okay, Cool petition drives Jack. You have, you have examples. I love these. I want, I want folks to realize that there’s a lot of possibilities around partnering and improving your own outcomes.

[00:08:09.94] spk_4:
Yeah, absolutely. Um, so, uh, one example that I think worked out really, really well is that, um, an organization that I work with simple virus fund there, a small local organization in the, they work help helping save and protect and restore uh, redwood lands in the santa Cruz Mountains

[00:08:13.76] spk_3:
and say the name of the organization again, just a little slower.

[00:08:17.37] spk_4:
Yeah. Semper environs Fund some

[00:08:20.95] spk_3:
semper environs.

[00:08:32.74] spk_4:
Mhm. Yeah, it’s a latin word that is for redwood trees. Um, it’s very, um, very, very specific. Yeah, exactly. Um,

[00:08:35.71] spk_0:
uh,

[00:09:20.94] spk_4:
so they, um, they partnered at, at the time, in august, there was a big fire in one of their parks, um, wildfire that happened during a time when there were wild fires all over California. And um, it was the very first part that they developed. Um, they partnered with California state parks as well as save the Redwoods League to um, bring together a bunch of donors who were very passionate about that park and wanted to save it and restore it back to its former glory. Um, They were able to raise throughout the entirety of the year, um, A ton more money because of that partnership. Um, they were able to increase their revenue by 152% and their gifts by 98% just through having that partnership with those organizations and spreading the word altogether.

[00:09:43.34] spk_3:
Jack, what do those campaigns look like? Give us the insight is every piece co branded? Does every piece talk about the work of the other and, or, and how the work overlaps? And what does that, what does that look like?

[00:11:01.34] spk_4:
I think, you know, it can be different. And that’s something that, you know, we definitely wanted to talk about when we put this together is that it really depends on how the organizations want to make this work, you have to come together and say, you know, what are we looking for? What do we want to accomplish here and um what do we want to, how do we want to come to the table? You know, do we want everything to be co branded? Like you’re saying, do we want um to just mention one another um in messages or do we want to um just kind of one time mention and then go about, you know, the rest of the campaign as usual. Um So you have to definitely agree upon all of your terms before the partnership even starts. Um So that you know, um you know what your expectations are and then that way no one gets hurt uh in the end so that you’re not not meeting those expectations?

[00:11:04.24] spk_3:
Okay, cool. Is there another example you have?

[00:12:21.34] spk_4:
Uh Yeah, so I think that um Mhm, pull up my notes um with World Animal Protection, which is another organization that I’ve been lucky enough to work with. Um They usually work with sanctuaries in lots of countries around the globe to save abused animals that can no longer live in the wild because they’ve been you know, in captivity um doing lots of terrible jobs or um you know, having lots of um difficult things put upon them. Uh We were able to create a giving Tuesday campaign around specifically raising money for sanctuaries um and the sanctuary campaign, because it um focused on those sanctuaries and on providing animals um direct money for them and for their needs, Brought in 161% increase in gifts and a 230% increase in revenue. Um

[00:12:24.84] spk_3:
And that’s of course that’s after sharing, Right? These numbers are incredible because it’s like over well over 100% increases.

[00:12:51.44] spk_4:
Mhm. Yeah, it’s really, really helpful too. You know, know that know what your audience cares about, know that they are looking for something different or something um that where they can really make a bigger difference and sometimes they are interested in um you know, they’re like, oh if if I can give here then I’m giving to two different organizations that are really, really wonderful and they’re meeting the um the needs of multiple different types of people or causes at the same time. So why wouldn’t I

[00:13:19.54] spk_3:
tell her somebody who was in one of these organizations? What like what detailed advice can you give for folks who are thinking about? It’s kind of a collaboration like maybe even just start with who might you collaborate with?

[00:16:50.84] spk_1:
Sure. Yeah. I think, you know, sometimes there are some pretty some pretty obvious uh places to start, right? So groups that you you know frequently partner with or that you would work with, you know, that either share sort of the kind of work that you do or share a mission and similar with you. But I think for us, one of the biggest things that we’ve actually had success with is finding groups that share our mission and share our work but have very different, different tactics are different strengths. So, you know, corporate accountability, we do a lot of sort of national and international policy based work. Um and we have had some of our best partnerships with really small state or local groups that are really focused on um grassroots or community organizing. Um and I think the reason it works is, you know, we’re able to sort of bring the bigger sort of systemic analysis and the policies and the sort of like the heavy big stuff, and then we’re able to point to these groups to say, you know, this is literally this is what how this impacts individual people’s lives, and this is how they’re going about working on fixing this, this isn’t just like a sort of zoomed out policy discussion, this is like a thing that is about real people. Um so we’ve had some really good success sort of partnering with groups that have, have different, have different approaches and different strengths to us. Um and I think those those can make really, really fruitful partnerships, um just because, you know, you’re you’re sort of complementing one another, I think, you know, you can I’ve we’ve had some really good partnerships with other sort of national policy oriented groups as well, but I do think that’s one place that I think it has been a little bit surprising to me is like actually like finding those groups that have a really different Thing that they do 2.2 is important. And then for us, you know, when we, when we started doing some of this work, one of the biggest pieces that was really important to us was um really being mindful of racial equity and equity overall. So we’re really approaching this as a way to sort of resource the movement. We’ve, you know, we started corporate accountability started Over 40 years ago with the nestle boycott in the late 70s. Um, and so that was a campaign where we were working primarily with organizations in uh, in South America. Um, and working to stop nestle from marketing infant formula in communities that it was really harmful for infant formula to be used and infants were getting sick and dying. Um, so we’ve always had this dynamic where we are a group that’s based in the Global North, in in the US, but we’re primarily, or often working with groups in the Global South and communities of color. So there’s there’s a built in power dynamic there that were always sort of aware of. And I think one of the, one of the things we really strive to do with these partnerships is to seek out, you know, black and uh of colour led organisations and Global South led organizations that we can work with and we can resource because oftentimes we have a much higher access to those resources than these other groups that are doing incredible work that you deserve this as much more more than we do. So that’s another another thing that we’ve really focused on. You know, that’s not centered everybody but

[00:17:12.24] spk_3:
corporate accountability has centered equity. It sounds like in probably across all your work. But and so it just becomes part of your D. N. A. And absolutely you have it in mind as you or it’s an objective as you as you look for these partnerships

[00:17:25.24] spk_1:
ellen-leikind

[00:17:57.14] spk_3:
How about some advice around you know like sticky points? Uh some problem issues, you know you trust your partners of course but things are gonna come up, you know no no agreement can anticipate everything or you know whether it’s a verbal agreement or a written agreement. And how do you how do you navigate some of the tricky parts like maybe somebody put something out that doesn’t quite describe your work correctly or you know things like that or whatever it might be. Oh that was it could be either one I was thinking of taylor because he’s been involved in these, but it could be either one of you, I don’t care if somebody step up this time.

[00:19:41.54] spk_1:
Yeah, I’m curious if Jack has other examples, but you know, I think, I think for us, um, really the biggest, the biggest thing is like, as Jack mentioned earlier, having agreements and having conversations in sort of, in the beginning, you know, really laying out what’s expected, what roles are going to be for each organization, uh, sort of how you expect things to look, how money is going to get dispersed if you’re doing joint fundraising, you know, sort of, all of those nitty gritty details. Um, and then, you know, it’s really, it’s really just communication, you know, checking in a ton. Um, you know, we frequently will do a whole slew of emails to try and promote some of these fundraising campaigns that are joined. And, you know, we build in a step where we literally just send the copy of the emails over to the partners and have them review them, um, just to make sure we’re being super upfront and saying like, does this sound good to you? Are we describing your work appropriately? Like, you know, is there a better way you would want to say this? Um, and so, you know, that, that I think is key for for us is just, is just that constant communication is really the most important thing. And I think, you know, even before that, just sort of building building deep relationships, um, and and sort of like cementing that trust before you are trying to jump in on something that’s big, like joint fundraising campaign where tens of thousands of dollars could be at stake. Great. Um, so it’s definitely not like a starting point in your relationship. It’s something that you want to, you want to build towards. Okay

[00:19:45.04] spk_3:
Jack, anything you want to, you want to add there about sticking points or you feel like taylor covered?

[00:21:17.34] spk_4:
Yeah, he mostly covered it. I would say, you know, to your point, tony um, about, you know, if you put something, someone put something out there and it doesn’t really meet, um, anything about your organization or what have you. I think, you know, talking about your brand, that’s something we kind of speak our touch on in our session. Um, uh, making sure that they have all of that information, your logos, um, all of that so that everything is laid out so that they’re following that information as well. That’s part of the initial communication that should happen. Um, so that they’re not, you know, using words that you would never use in your communications, things like that. Um, and I think another piece here is that you make sure that not that you’re treading lately, but that you’re working really entirely in partnership, in your in your, uh, coming to it with equity and, um, and real conversation in mind. Um, and knowing that there’s likely no harm meant from your partner because you you you want to not only build that partnership for now, but build it for the future. Um, who knows how beneficial it could be in, um, you know, the future campaigns, um, things that could come up where you could work together on something that could really, um, open yourselves up for some really, really amazing opportunities. So it makes sense to not do something that could cause some of that rift

[00:21:39.74] spk_3:
you all had. Right expanding lists by exchanging swapping is one of you more accustomed more acquainted with that than the other?

[00:21:44.64] spk_1:
Yeah, Probably me,

[00:21:49.64] spk_3:
Jack. Okay. Yeah.

[00:23:20.24] spk_1:
So we do this a ton. Um, and it’s a really, it’s a really great tactic. Um, it is something that we use Action Network, so it’s something that’s built into Action Network as a sort of email tool set and advocacy tools that not to not to bust market them, but they are the ones that have built this tool. Um, and essentially what it allows is when you set up a petition, um, you can invite other groups to also promote that petition. Um, and once you send them sort of a unique link for them to promote the petition with, um, it automatically tracks sort of where activists are coming from, and then automatically shares a proportion of the folks who signed that petition with your partners. Um, so the expectation is, you know, if if I am partnering with another group and they join and they send an email out to their list and get 100 new folks to join to sign that petition, That they would get out of the total pot of folks who take action 100 new folks to add to their list. Um So it’s sort of it’s a great way both to get more signatures than you would stand alone, right? You know, if your group can get x number of petition signatures inviting a couple other groups will get you a whole bunch more. Um but it also it also is a way to sort of for everybody to sort of grow their email lists and speak to folks who like actually care about your topics because they’re signing a petition that is based on your mission and your issues.

[00:23:46.74] spk_3:
Yeah. Cool. And of course it’s disclosed to people who sign right that they’ll they’ll they’ll receive materials from or however you were at this other, you know, the other group or groups. Okay. Any other ways any other ways of doing this besides petition drives?

[00:23:51.44] spk_1:
I mean that’s the sort of the main one I’m curious, Jack if if there

[00:23:55.60] spk_3:
you, have you seen this in other settings

[00:25:22.14] spk_4:
um in terms of um yeah, it’s mostly petitions or pledges, things like that, just mainly because it’s the easiest way to get another um organizations permission. The other way that I’ve seen it. Er Sorry, another um person’s permission to join a list. Another way that I’ve seen it done is when uh organizations will sponsor each other’s emails across um email. So one organization corporate accountability would say sponsor flint risings, email and they would just send flint risings email to their list. Um And have um flint rising whatever content that is um Those folks um people, corporate accountabilities folks just do whatever that action is for flint rising. I’ve also seen some organizations come together on things like quizzes, games, things like that. Um I put together a whole like mhm uh bracket for an organization before that was like these items like which one is the best? And then it ended up you know with a winner and it was like a couple of weeks long. Um And it ended up being really really successful where a bunch of different organizations were like fighting for which thing was the best on like social media and stuff. So

[00:29:18.84] spk_3:
okay collaborations partnerships, ventures, you don’t have to do your work alone. Right? All right, we’ll leave it there. All right. They are taylor leak. Digital director of corporate accountability and Jack Valor, senior account executive at Mall Warwick donor. Digital telephone jack. Thank you very much. Thank you. Thank you. My pleasure. And thanks to all of you for being with 20 martignetti non profit radio coverage of 21 ntc The 2021 nonprofit technology conference. We’re sponsored at 21 ntc by turn to communications turn hyphen two dot C O. It’s time for a break. Turn to communications. Where would you like to be heard? Use outlets, conferences, podcasts, blogs, editorials. That’s all earned media and turn to can help you get it because they’ve got the relationships with the media outlets. What about your own media though? Owned media turn to can help you improve that because your story is their mission turn hyphen two dot C. O. It’s time for Tony to take two planned giving accelerator. The next class Kicks off on July one. People in the first class that started in january, they already started getting gifts in month three and by month four there were multiple gifts at multiple members of that very first class. So within only three and in some cases four months of a 12 month program, the gift commitments already coming in. If you join me in the July one class, you could have gifts by Halloween, This could happen for you too. Planned giving accelerator. It’s the online membership community that I’ve created. I teach you step by step, how to get your planned giving program started. We have monthly live teachings and ask me anything sessions and a podcast. Just for members. There’s resources like templates and checklists. All the stuff I was about to say all the ship, let’s keep it. It’s the stuff well, you know, I just said it. So all this, all the things you need To get your plan giving program launched in 2021 and like I said, join, join in, July joined the July class. You could have gifts by Halloween. It happened for members of the first class. So Where you get the info for the July one class, it’s all at planned giving accelerator.com. Check it out if you’re not in planned giving, I will get you started and if that applies to you, if you’re not in planned giving, I hope to join me for the July one class. That is tony steak too. Here is partnerships with African American churches. Welcome to Tony-Martignetti non profit radio coverage of 21 NTC, the 2021 nonprofit technology conference. We’re sponsored at 21 NTC by turn to communications turn hyphen two dot C. O. With me now is Oliver Richmond is president at Kingdom Putnam

[00:29:25.84] spk_0:
Oliver. Welcome. Thank you for having me on tony I appreciate

[00:30:07.14] spk_3:
it, my pleasure. It’s a very interesting topic. Uh we’re hopefully going to be joined by others who I will introduce as they come in. Now, Oliver joined on time and I don’t want to cut this segment short so we’re gonna get started. You’re topic, There’s someone right now there’s Aneta. Okay, we’re bringing in Anita lee Aneta welcome. We’re already recording live. So please join the conversation with me now is in Italy also she’s chief digital specialist at anoeta uplifts LLC and I had already introduced Oliver Richmond and your topic is Black Church a different kind of non profit

[00:30:09.54] spk_2:
Yes. So let me clarify just a little bit. It is Anita, it’s pronounced Anita,

[00:30:28.94] spk_3:
Thank you very much Anita. Okay, thank you. Okay, let’s stick with you Anita. Well not right. You know what let’s give it to Oliver because he came he was right on time. So I mean okay. Okay thank you Anita. Oliver. What you know black churches. Um I don’t go to one. What do you want folks like me to know about black churches?

[00:31:03.94] spk_0:
Black churches are the heart and soul of the black community. If you go back and look at history, that was the only institution that blacks own coming out of slavery. And the black church has been the one delivered services, tutoring, mentoring, food, spiritual help over the years. They have just been a pillar and helping keep those communities safe and all the good things came out of the black church in the black community.

[00:32:02.84] spk_3:
All the good things came out of the black church. All right. Yeah. I’ve had lots of guests on through the years. I’ve been doing this podcast over 10 years. And mostly they would they would bring up black churches when when it was uh you know, like a program they were trying to carry out like a couple of cases. It was something medical and uh I don’t remember. It wasn’t research, but it was some nonprofit work. And they had emphasized the importance of working through the churches to get community buy in for the for the program that they were trying to they were trying to carry out in the in the community. Um So I’ve heard about this through the years that the black churches are critical and and the and the pastors can be sort of conduits to the to the community. Am I standing there? Okay.

[00:32:05.94] spk_2:
Yeah.

[00:32:07.20] spk_4:
Over the

[00:32:56.14] spk_0:
years, the black pastors and leaders, if you look through civil rights, all different things, they’ve been the ones who have stood up for the community because they don’t have to worry about losing their jobs. Um, so so they stood up for the community and they’re respected as leaders, no matter what size their churches and the black community expects the black pastors to be involved in the community where some churches, the pastor just preached, uh, over the bible, priests teach and then they’re done. But the black church, they’re expected to be involved in the causes if it’s gangs, if it’s feeding health, whatever it might be, they’re the ones that look to, to bring that information deliberate to the people into the community.

[00:32:58.94] spk_3:
And you did, You sounded a little, a little skeptical about the way I said it. You said, well, you said it. Okay. But what, tell me more, what, what, what, what do you want to say to me?

[00:35:54.44] spk_2:
Uh, yeah. Um, I think that you’re absolutely right. Um and when you’ve spoken to many people over the years, yeah, it’s critical um, that black churches are involved, but I think it’s it’s only a small piece, I think that the general world nonprofit community um only see black churches within the lens of whatever program that they’re deciding to do instead of recognizing black church as the literal pinnacle of the black experience. So when you think about, um, our celebrities, our stars, our um, our millionaires and billionaires that that that that made the country looks up to, many of those people have started in the black church. Like if you think about any major musical star in any genre, from, you know, gospel and soul to R and B, even into rap and hip hop, you will find that all of those artists, most of those artists, how to start in the black Church, even if they’re talking about guns and drugs and shooting and sex, they all have uh start in the black church. And I think that that was the reason why I, you know, I intend to allow me to do this because um, from politics and, and from, from health, from business, our major ivy League, historically black colleges and universities are hBc use. Many of them started in the basement of a black church. The obvious one of the more famous ones, Morehouse, um, where dr martin Luther King got his degree and Spelman, which was the female counterpart to Morehouse, was started in the basement of friendship baptist church in Atlanta Georgia. So, and I’m sure you’ll probably have, you know, you can probably hear stories in other cities as well. So I think that that’s what I wanted the nonprofits to see and to understand that were just that, that the black church and the experience of black church is not a place where you can go get your program started and you can hit your demographic. It really is a place where the, the intensity of the culture and the whole meaning the essence of African american experience is based. Mhm.

[00:36:15.33] spk_3:
Thank you. And Anita, you want us to think about partnering with African american churches? That’s the the, I mean, yeah, that’s the whole purpose of the your session. By the way, I have some work going on. You might hear a song in the background. I hope it’s not hope. It’s not too annoying. No

[00:36:15.64] spk_2:
worries.

[00:36:17.13] spk_3:
Can you hear me? You hear me over it? Can you I hear you over it? Okay, good. Okay. Um, yeah, so you want to encourage us to uh non profits to be partnering with the churches.

[00:37:41.63] spk_2:
Right? And not only do we want the nonprofits to partner with churches, We want you, we wanted nonprofits to understand the uniqueness and the idiosyncrasies that that comes with partnering with Black Church, which is reason it was called Black Church a different kind of nonprofit. Yes. It is a non profit in the essence that it’s five oh one C three and you know, things of that nature or it might not even be five oh one C three. Um, it’s structured around providing those social services, um, but it does not necessarily operate as, you know, your typical nonprofit with a board and you know, and in programs and things of that nature. And so, um, in order to have an effective partnership, um, I wanted nonprofits to understand this is the essence of what Black Church is and these are the ways that she provide or create uh, successful institute, sustainable partnerships. While you’re trying to fulfill your mission for your non profit Oliver

[00:37:47.53] spk_3:
can we, can we go to you to acquaint us with some of the, the idiosyncrasies that Anita is referring to.

[00:39:17.82] spk_0:
Yes. One of the things we work with a ton of black churches and white churches, but one of the things that you want to do is visit the church, see what kind of things they’re doing. I mean, you can look at the announcement, say if they got kids doing announcements, they’re talking a lot about you. You know that church probably want to do things with youth. That’s their where their heart is at. So as you, as you meet people try to meet people in their leadership and if you can get a meeting with the pastor, go there, Get a meeting with the pastor. You talk 10%, let him talk 90 and asked him to share his vision in his heart for the community and that out of that conversation, you’re going to see the things that he’s excited about it that he want to do. And your role is when your partner with them engaging them. If you’re doing youth and maybe they’re passionate about prison ministry, you try to connect this to somebody that can help you with prison ministry and you bring a lot of credibility to them. And guess what if you work with you, he’ll connect you to a pastor that has a big, nice youth program. I want to work with you from the community. So you got to hear their heart and listen to them and you might have the greatest thing that you want to do, but it might not be a fit because just like people, churches have capacity for a few things that they can do well. And you got to seek those out when you engage them. Uh, and you have a lot more success when you do that.

[00:40:41.71] spk_3:
It’s time for a break. Send in blue. It’s an all in one digital marketing platform with tools to build end to end digital campaigns that look professional, They’re affordable and keep you organized. So we’re talking about digital campaign marketing. Most marketing software is designed for large companies and comes with the enterprise level pricing. Send in Blue is priced for nonprofits. It’s an easy to use marketing platform that walks you through the steps of building a campaign like step by step, like playing, giving accelerators step by step, try out, sending blue and get a free month. Hit the listener landing page at tony-dot-M.A.-slash-Pursuant in blue. It’s aptly named now you thought the baku but loads got obliterated when I didn’t invoke them after Tony’s take too, didn’t you? You were wondering, I’ve got your back, we’ve got boo koo but loads more time for partnerships with african american churches Anita, you want to elaborate on more of the idiosyncrasies folks should be aware of. I

[00:42:13.20] spk_2:
think, uh, no, I think Oliver is very, you know, and the reason why I had him on our panel is because he is the embodiment of the cross sectional of not only with black church and white church and also with black church and, and non profits. And so, um, I have to say like during our session, we did have someone that posed the question of the fact that they are not christian, uh, they’re not black and so they were concerned as to whether or not they would be able to, you know, attend church service. And uh, and I want to bring this out, Oliver because it just makes sense. Um, he said, you don’t have to be a christian to attend church, you can attend church, you don’t have to be a christian to attend church. And so you, you know, and so it’s just important that, um, just like a nonprofit has a mission. Churches have a mission, right? And so even though most of them, the main mission is saving souls and um, and, and, and provide, you know, providing the, spreading the gospel of jesus, that’s the main mission. But to Oliver’s point, you know, different churches have different sort of passion projects, just like the nonprofit has a passion project. So you’re not going to see the environmental non profit doing stuff with prison, right? Because that’s not their mission, There’s is saving the environment, Right? And so, um, it’s that research and that intentional research by visiting that church is where you will learn what’s a good fit for your organization. And then also partnering up

[00:42:54.70] spk_3:
Oliver, it sounds like the pastor is really the key, like sort of the ceo of the church. You have any other advice about getting his or her attention, You know, you said listen, listen 90% and talk 10% before we have twice as many years and only one or two layers in one mouth. But what other advice is, you know, like as you’re just trying to introduce yourself before you, before you, you know, before you, before you try to visit the church, just trying to get that,

[00:43:05.70] spk_0:
how

[00:43:07.05] spk_3:
we’ll

[00:44:07.29] spk_0:
find out who, who some of the key leaders are. You can go to their website, uh, even look at the brochure and find out who some of the key leaders are and talk with them and see if they can give you a warm introduction to the pastor. Another one the key points is, And I made this mistake years ago, I’ve been working with churches 27 years, particularly black churches wherever the pastor points you too go follow up in that direction. Uh, because sometimes you want to just get to the past. Or maybe he might give you a phone conversation and say go talk to tony and you might not tony Know that Tony is his right hand man. He’s going to rely on tony or whether we should engage in his partnership and do this program. So sometimes people try to get to the pastor, but he might have someone else that he wants you to work with and then they’ll share the big idea. He’ll rely on them. So whatever the rescue send you going, that direction followed them.

[00:44:11.49] spk_3:
Anything else Anita you want to add about trying to make that, get that first introduction that, that break that ice.

[00:46:38.58] spk_2:
Well, just to keep in mind, um, uh, that depending on the denomination, which is brings in the intricacies of the fact of, you know, now and, and that’s just protestant, the whole protestant religion totally right. You got all these different denominations and sections and districts or whatever. Um, but that’s on the onus of the nonprofit professional to do their particular research and to understand that um, one to Oliver’s point when they pointed to that person to go ahead and and, and engage, but also know in different situations. The pastor may not necessarily be the like the decision maker, right? They maybe they might not be the one that is the one that may, he may be a part of it, right? But it might be the trustee board. Um, it might be the deacon’s board, it might be, you know, some other institution. It might be the superintendent. That is the one that really has the quote unquote power to engage the church in, in, in partnerships. And so, um, that’s just, you know, an additional thing to kind of consider. And then, of course, you know, and in that vein, as I’m thinking about it, that kind of, you know, put that, that might make the nonprofit professional a little bit more comfortable because it’s almost like talking to a board, right? It’s, it’s, you know, as the other nonprofits, like here’s the board and they’re the one that makes the decisions and some denominations are set up like that. Some are totally not the ending the beginning and the end Alpha and omega comes from the past. So it’s just just an additional step. Um, you know, once you’ve, you know, visit the church and maybe, you know, like I did a little research, checking out the website, maybe attending a service or maybe not attend the service, attend an event. The church is having a volunteer. Um, no one’s gonna turn around and turn away a volunteer, no matter what. Right. That’s, that’s not probably one or one. So, you know, volunteering for something and you, you kind of get a sense of who’s, you know, who’s the kind of the one that’s kind of running the programs and, and, and making the decisions. So yeah,

[00:46:46.68] spk_3:
I needed your work at uplift. Uh, it sounded to me like it was the intersection of black churches and technology.

[00:46:54.58] spk_2:
It is, it is um, it was it’s basically, uh, my new social entrepreneurship one out of the, um, my, my own sort of personal mission around digital inclusion and um, in digital inclusion efforts and the fact that I truly believe that churches um, can be a place of opportunity when we’re talking about closing the digital divide. Now, I’ll be honest with you Tony. I’m not only am I trying to get tech folks and nonprofits to see churches as places of opportunity. I’m trying to work on the churches as well to try to get them to understand that this is a different or new evolution of ministry for them. So that’s kind of kind of my personal mission and cause and ministry, if you will.

[00:48:14.87] spk_3:
So I trying to expand everybody’s circles where they find the intersection between them and and end up doing good work for for all the communities. Yes. All right. We still got some good time together. A good amount of time together. What, what, what else would either of you like? Talk about other questions you got from your session or something else you covered in your session that we haven’t talked about yet, throw it open to

[00:49:41.37] spk_0:
you. I think one of the things tony really helped get engaged is support them. I’ll give you a prime example of a couple of quick examples when, when the virus hit and shut down everything. We partner with a technology group to bring hotspots online, uh, notebooks with urban black churches And got them online so they can get giving online. They didn’t have the technology, they didn’t know what to do, but we’ll never helped 40 of them. So guess what? I can pick up the phone anytime and call those pastors directly and say, hey, let’s look at doing this. I didn’t ask him for anything, didn’t want anything, but if you can help serve them another example, uh, it was a water shortage in Mississippi pastor said Oliver can you help get some water? I said, well let me send you a check and said no, no don’t send me a check because I got to go get the water. I need you to bring over the cases of water. So guess what? I went to Sam’s couldn’t get as much water because only so much in the car and I can push it. But guess what? Now our relationship is deeper because I was able to help a need that he was trying to fulfill to take a truckload of water down. Uh, and then, so now when I call them up with something that we want to do with his church or in the neighborhood, he’ll take that call and listen and more be more aptitude to work with us because we support them in the time of meat.

[00:50:29.36] spk_3:
Hey build trust. Yes, he had, he had a problem and you had a solution that you know, that that builds trust, I’m sure needed your degree. You know, this if you’re going to approach any of this or any other, any relationship, you know, transactional e I, you know, we want to get this out of it. We’re here for six months and then we’re moving on with some other project, then you shouldn’t even bother. I mean, but if you want to, but if you want to build a relationship, not that you have to be working together forever either. But if you’re gonna look at it as a transaction versus opening the door to a relationship, you’re, you’re short changing yourself the church, you’re trying to partner with the program. You’re trying to expand or build. You know, it’s it’s

[00:50:30.31] spk_2:
and the people you’re trying

[00:51:02.96] spk_3:
to serve and the people you hope to help. It’s not a it’s not a one and done. You know, it’s a we’re trying to build a relationship here. We don’t we don’t know the ways we might be able to work together in the future. You know, we got an idea how we could do what we can do now in this next six months or a year. But who knows what the ensuing years could bring. You know, it’s just basic relationship building. The same thing you do with your volunteers, your your donors. You know, you don’t look at them as transactions as a T. M. S. You get something out and then walk away. So, same thing here with any relationship, whether it’s with an individual or uh, an institution, like a black church. All right, that’s right.

[00:54:01.34] spk_2:
So yeah, I agree with you Tony, I agree with you so much tony I think I said that was more into the essence of why I wanted to do this. Um I think um so another reason as to why I presented this to anti china had to do with um an actual project that I did as a digital inclusion fellow um and in connection with the Rainbow push Coalition, and we were trying to establish some digital inclusion um programming at churches here in Atlanta. And it was because um the organization just did not understand each other well that the program itself for the initiative itself really didn’t experience the level of success that it could have. Um because on the church side, uh they weren’t fully educated as to what he was trying to be done. And then on the nonprofit side, they really, um, honestly did not understand the fully understand the idiosyncrasies of black church. Um, and I’ll give you a small example. Um, one of the, one of the criteria for the churches that was in the program, um, was that they needed to fundraise, um, a specific amount of dollars, and then the nonprofit was going to match that fundraisers, and then that was supposed to be, um, not quote unquote given, but sort of giving access to the fellow so that the fellow can use that those funds to build out the program. Well, as I was sitting there as one of the fellows listening to, you know, listening to how this work, I said, there’s a whole time kind of shaking my head. I said, you can’t do that with black shirts, you can’t just tell them to just fundraise for a specific a specific event and not run it through the sort of proper channels where everyone, including the leadership of the church is on board, um in order to in order to make it happen. And so what happened was, is that it kind of fell by the wayside because the church is was like, uh huh, what are you, what are you talking about? Fun. What do you mean? Like in addition to my ties and offerings or something different, something, whatever. And so unfortunately, go

[00:54:03.37] spk_3:
ahead. I need you to wrap up with with your takeaway from that. Okay. We just have a minute left. What’s your takeaway?

[00:54:09.44] spk_2:
So the takeaway is, is it’s just still important to to get that, do that research and and begin to understand one another. And it doesn’t just say, oh, you have my demographic. So let’s just do it and it takes time like you said, to build that relationship troubles.

[00:54:28.84] spk_3:
All right, we’re gonna leave it there. Thank you. Need to leave Chief digital specialist at Anita uplifts LLC and Oliver Richmond, President Kingdom Partners, Anita. Oliver, thank you very much.

[00:54:38.71] spk_2:
Thank you.

[00:54:40.64] spk_0:
Take care now.

[00:56:07.84] spk_3:
Thank you very much. And thank you for being with Tony-Martignetti non profit radio coverage of 21 ntc 2021 nonprofit technology conference where we are sponsored by turn to communications turn hyphen two dot c o next week. CRM selection and new websites as our 21 NTC coverage continues. If you missed any part of this week’s show, I Beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C. O. And by sending Blue, the only all in one digital marketing platform empowering non profits to grow tony-dot-M.A.-slash-Pursuant in Blue, our creative producer is Claire Meyerhoff shows social media is by Susan Chavez. Mark Silverman is our Web guy and this music is by scott Stein. Yeah, thank you for that. Affirmation scotty You with me next week for nonprofit radio Big non profit ideas for the other 95% go out and be great.