Jackie Shaw: Bookkeeping Red Flags & Your Board’s Oversight
Jackie Shaw reveals the biggest financial red flags most nonprofits overlook, including proper controls; reconciliation; getting receipts; your chart of accounts; and more. She also shares how to keep your board fully informed, without overwhelming them. Finally, she’s got an admonition about QuickBooks Online. Jackie is co-founder of Brass Jacks.
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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d be hit with a purophobia if you told me that forever after and for eternity, you’d miss this week’s show. Here’s our associate producer Kate with what’s coming. Hey Tony, we’ve got Bookkeeping, red flags, and your boards oversight. Jackie Shaw reveals the biggest financial red flags most nonprofits overlook, including proper controls, reconciliation, getting receipts, your chart of accounts, and more. She also shares how to keep your board fully informed without overwhelming them. Finally, she’s gotten admonition about QuickBooks online. Jackie is co-founder of Brass Jack’s. On Tony’s take too. I hope you enjoyed your Thanksgiving. Here is bookkeeping, red flags and your boards oversight. It’s a genuine pleasure to welcome Jackie Shaw to nonprofit radio. She and her longtime friend and colleague, also named Jackie, founded Brass Jack’s in 2022 with the mission to educate people to become highly skilled bookkeepers and to connect nonprofits to well-trained bookkeepers. The pair of jacks, as I, I call them pair of jacks. The pair of jacks published the bookkeeper’s survival guide in 2024. You’ll find the company at brass jacks.com. So I figured I was safe for calling them the pair of jacks. They, they call the company Brass jacks. I think call them safe pair of jacks. You’ll find the company at brassjacks.com. And Jackie Shaw on LinkedIn. Welcome to nonprofit radio, Jackie Shaw. Thank you so much for having me, Tony. It’s a genuine pleasure. I, I got a shout out. Uh, now, most people are gonna be listening, they might see a short reel, but you have a lot of color all about you. Uh, your, your sweater, your necklace, your lipstick, there’s a lot of color involved. Red, red top, uh, uh, green sweater, red neck, red lipstick. Uh, bold, like brown and gray glasses. You got a lot of color going on. I am an artist that day jobs as an accounting professional. OK. Do you have do you have a degree in art? I actually um have a degree combining um math and art, and so I did a math-based art exhibit, and then I studied Fibonacci for the math department. All right, all right, so the Fibonacci series. I, I’ve just don’t, all I remember is the phrase Fibonacci series. What, what is what is the Fibonacci series? Well, it’s so fascinating. Originally, um, it was, oh, and your fingernails, you just touch your, your fingernails are all yellow, blue, red. What do I see there? Oh my gosh, it’s unbelievable. Oh, yellow, blue, red? Yes, all right. They need a little upkeep. It’s been a, it’s been a minute since I most people are gonna listen to the audio. That’s OK, but I wanted to shout more I just saw. So, um. You had asked me a question before we did the Fibonacci series. Originally that um series was created to explain the breeding of rabbits in an enclosed environment. How many rabbits will you end up with if there are no predators? And once Fibonacci created the series for that, because there wasn’t TV back then, all the other mat mathematicians started playing with the sequence, and they discovered it explains so much going on in nature. You know, the, the spiral created by our cosmos, um, you waves, the shape of waves, the way, the way, um, stems grow on a plant, so that each one of them has enough sunlight. It just, it just absolutely exploded, um, and it’s become, you know, a foundation mathematical concept ever since. Cool. Uh, being Tony Martignetti, I love that it was founded by created by an Italian Fibonacci. What was his first name? Do you know his first name? I don’t remember his first name. OK, I’m sure it was something very Enrico, that’s right, um. Oh, and then so you you did an art installation based on mathematics. So was it uh a physical representation of some equation or formula or something like that? Yeah, one of the pieces filled the entire gallery wall, the longest part of the wall, and it compared the counting numbers versus the Fibonacci sequence. Um, and then I did a lot of other pieces that were in glass and things like that that had a mathematical component. What was fascinating is my exhibit. Sold out. there was very few pieces remaining, um, and a lot of people that are scared of math were drawn to the art. Yeah, right. The, uh, it’s a, well, it’s a physical representation. If I can’t understand the um If I can’t understand the mathematics behind it, at least I can, this is, this helps me understand what, what it represents, I guess, or something like that. It’s a physical representation of numbers that are beyond me. Yeah, and I think as humans, we’re drawn to those the math in visual, right? visual representations of math. We’re actually just drawn to that naturally. The fear of mathematics, which leads into the fear of bookkeeping. And segues nicely into our meeting today. The, um, the fear of mathematics, that gets instilled in, in school where people are told that they’re not, you know, it worked, it worked, it worked for me. I struggled. I did take some, uh, advanced mathematics. I got as far as calculus, but, but the, uh, the stigma around math, yeah, I, I, I, I struggled with it, and I don’t think I needed to struggle as badly as I did, but I think it goes back to Mrs. Gaffney, my, my 7th grade, uh, teacher. She was a teacher. I still remember, I’m 63 years old. I still remember this moment, 7th grade, you know, we were confident, uh, learning, learn the concept of infinite numbers, infinity, and she asked the question. The, the, the number of grains of sand on the beach, finite or infinite. I shot my hand up. I was positive I knew it. Infinite wrong. I was crushed, but it’s practically infinite. Nobody’s gonna measure and then how do you define dirt versus sand? who’s gonna come up with that explanation? So it’s, so in practical effect that it is infinite. So I think I was right. Mrs. Gaffney could at least give me part credit for answering the question half right. It, it’s, it’s practically infinite. Exactly, cause more sand getting created every day and washing up on the beaches, you know, that’s true too. What snapshot of time are we gonna, at what second are we gonna measure the and then the next, by the time you, you can’t count in and by the time the next wave comes up and deposits and withdraws sand and certainly not in equal amounts, you’re exactly right. Thank you very much, Jackie Shaw. So, so Mrs. Gaffney, she, she, but she hurt me, so I was so embarrassed that I got that wrong. I was like, oh. But it’s a practical effect. Nobody’s all right. I was thinking, you know, if you did, if you did an art piece on imaginary numbers, you could just have a frame that’s empty inside. And then you could sell it for like $7500. No, it’s just, it’s, it’s, it’s the imaginary numbers. And maybe it would get bought up by people later and it would end up being like the duct tape banana, and somebody in the future would get like sell my artwork for like $8 million. Billions, you’d be sold at Christie’s after you’d probably have to wait till after you die though to get that kind of notoriety. Uh, it seems, it seems it works that way for a lot of, for a lot of people, not for some, like boxy, but for a lot of people, uh, they, yeah, right. Oh, interesting. Mathematics, art, uh, let’s bring them together as you did so elegantly a few minutes ago and talk about bookkeeping and financial awareness for the boards and things like that. Um, you have some Financial red flags. That you would like nonprofits to be aware of. So let’s talk about some, let’s talk about some, some of those. Yeah. Another, I have to give uh kudos to this quote. It goes to Leslie Scheer, who’s also a nationally recognized accounting professional. And, um, she says the business owners must not abdicate their books but delegate. This is very true in the nonprofit world. So often people just abdicate the bookkeeping. They just like hand it off to somebody and where it gets really dangerous is if they’re handing it off to an executive director, especially I feel like if that executive director is not a founding director, you know, a lot of times when nonprofits are founded, the executive director is the person that came up with the idea, right? But at some point. They transition to maybe being a board member or retire and then we’re hiring EDs they’re, they’re now employee EDs and I think that you know all call outs to the EDs and all the hard work they do, but they’re not invested like the founder is. And so that’s when the board really needs to take control over the financials. And because we have so much numeracy in our country in the world, and people don’t really understand numbers or math, yes, because a lot of people had Mrs. Gaffney in 7th grade. Exactly, yeah, and so then the, it, it just gets tossed off to somebody. And nobody’s really paying attention to the, to the details of what’s going on and you know, we see it in the news every day that nonprofits that have embezzlement, nonprofits that suddenly realized we had an issue here with a local school. Bookkeeping was done incorrectly. They didn’t notice it until they were. Hundreds of thousands of dollars in the hole, and they were gonna have to lay off like 20 employees and do the stopgap measures cause nobody, nobody bothered to, um, we can trust, but we also have to validate. Nobody was validating that the information the board was seeing was accurate. OK. OK. So, Uh, let’s distinguish, uh, I ask my naive questions. Let’s distinguish first before we get to the red flags. You, you referred to bookkeeping, but what’s the difference between bookkeeping and accounting? Great question. Bookkeeping is the mechanism of creating the data, right? Um, the person that’s, that’s adding all the information to your accounting system and ideally should be doing things like reconciling. Accounting is the broader, bigger scope of things, right? It’s, it’s, it’s the accounting department that has a bookkeeper as one of the employees, um, and so accounting is the, is the, is the bigger picture, um, so bookkeeping is inside of accounting. OK, OK, and you said a bookkeeper would reconcile. We gotta, you gotta be careful of jargon jail. We have Jargon Jail on nonprofit radio. Uh, I’ve heard the word reconciling, but I don’t know what, what do you, what are, what are we reconciling? The, the, the progressives versus the conservatives? What are, what are, what’s being reconciled? The Reds versus the Greens. So the goal is reconciling any accounts that are on the statement of financial position, also known as the balance sheet. We need uh bank accounts, savings accounts, credit. Card accounts. Basically any account that we can get a statement for third party proof of the balance, we want to reconcile those accounts. A lot of them should be done monthly. Sometimes it’s OK to do something quarterly and boy oh boy do we have to make sure everything is dialed in at the end of the year before a 990s created. OK. Um, the, the, the activity of reconciling is a two-part system, and what I’m finding now in the world is, number one, there’s a lot of bookkeepers out there, and yeah, I just did air quotes, and y’all can’t see me do air quotes. So there’s a lot of people that are put in the bookkeeping chair. But they’re not bookkeepers. They’re more like data entry clerks, so they know how to clickety click the software. They don’t really understand the repercussions of what they’re doing, right? Like what, how the data that’s, that’s going to be created as a result. OK. What’s the other thing you’re seeing around bookkeeping? So, so number one in reconciling is you have to actually do it. And a lot of bookkeepers, people that are doing bookkeeping nowadays, don’t even know you’re supposed to reconcile. Cause they don’t have any training. So, you know, I just worked with a nonprofit and their books had not been reconciled since 2020. Oh my. And they haven’t checked their bank statements and checking accounts and for 5 years. They’ve been clicking and putting data in but they haven’t confirmed. So the reconciliation process confirms the, are the transactions in the system and only in the system once. And the second part of reconciling, so the first part is comparing your records against the third party documentation like statement and saying click click, click, click, yeah, I have all these things. But part two of the process which 90% of bookkeepers don’t know to do unless they’ve been trained and honestly, a lot of the bookkeepers we’re training are telling us they’re not learning this stuff. When they’re getting a bookkeeping degrees at colleges. And so the second part of reconciling, my friends, is you have to look at what’s not clearing, what’s not on those third party statements, but is in. Your accounting software and figure out what it is and why it’s there and you have to deal with it because it could be it’s a duplicate. What I think happened with this local school where they ended up in this huge cash flow shortfall and they had to lay off a bunch of people. I think that their income was getting double booked. And no one noticed. And the person that was doing the bookkeeping either wasn’t reconciling at all, or when they reconciled, they just clicked off the things that were on the statement and left behind all this old garbage that was not accurate because it wasn’t on the statement. OK, so, so they had twice as much, they thought they had twice as much income or revenue as they actually had. All right, all right. Uh, that’s as far as, well, let’s not go any deeper on that. OK, OK, but no, I can understand. So if I can understand it, certainly our listeners got. OK, those are the two things you gotta reconcile and then re reconciliation has two parts to it. You gotta actually enter the data and then you have to verify it against, you’re saying like basically reality like what history and reality. OK. So that sounds like one of our financial red flags. Like you’re not, you’re not reconciling, your bookkeeper isn’t properly reconciling. OK. Can we go to another financial red flag? Oh well, what I wanna do is tell the audience the takeaway of this one, what they can do about it because I don’t want to scare the bejeebers out of your audience and then have them just like running around like, I don’t even know what to do now. So, um. To take care of this, what a board member needs to get from the person doing the bookkeeping every month, and I want a board member to get it, not the ED but a board member, is something that’s called the reconciliation report. It shows the result of the person reconciling. So number one, you’re gonna be able to prove they did that step because you’ve got the report. And number 2, the board member can look at all the uncleared activity on the report and see what’s hanging out old and so they can hire someone else to step in if the person doing bookkeeping doesn’t have the skill set or knowledge. To deal with the ick. Give, give, give us an example of an uncleared item. Maybe if we ground it in an example. Yeah, um, a great example is this. People are processing payroll and QuickBooks online. So QuickBooks online payroll is creating paychecks. And then they turn on the bank feed in QuickBooks online. That bank feed can cause more trouble than it’s worth, but everybody thinks that they’re supposed to be using it nowadays because of the marketing and, and the pop-ups and the software. So the bank feed, the checking account has all the paychecks listed. And so, the data entry clerk, not realizing what they’re doing, adds the paychecks from the bank feed. Now I have 2 paychecks for every single employee. I see. OK. All right. All right. Um, are, are there more, well, before we get to more red flags, I’m sure I bet you have a bunch of red flags. Should I, should every Well, we should either, we should have a bookkeeper or, or a CFO like is, is this, can a CFO do the in a small nonprofit? Can the CFO do the bookkeeping function or no that you’re paying that person too much to do uh a more uh lower level job? Yeah, um, what I would say is that we need a data entry clerk. We need someone entering the data. And then we need somebody that’s either a bookkeeper on steroids or like a controller level person. That oversees and ensures accuracy. That’s the ideal scenario, and I know a lot of the little nonprofits like it should not be the same person, right, that’s like basic financial controls, I guess, yeah, because the person could be helping or helping, you know, whatever, a vendor and they’re and they’re changing the bookkeeping to make it look legitimate or All right, we have two pairs of eyes on these, on the, on the books, right? We’re talking about the books. And we should have it for everything, you know, in the for-profit world, it often lands on the owner’s lap, and the owner might not really have the skill set or knowledge to be the overseer, the controller watcher person. Um, but in the nonprofit world, we really, you know, I, I know that budgets are tight, but, you know, better to have two part-time people. Then to have one full-time person that doesn’t really know what they’re doing. Well, you could have somebody who knows what they’re doing, but still only have like if you just have a CFO. What about a board member overseeing the The, the work of the CFO, would that, would, would that person catch malfeasance? Ones, let’s just say or one of the, one of the trainings that that we do at Brass Jack’s is training treasurers, what they should really be looking at, you know, a lot of treasurers are very passive and they just get this report put in their lap from the person doing the bookkeeping. Yeah. And they just say, you know, we have $50,000 in the bank. And you know, they’re not even really presenting the financials, but they don’t know how. They don’t know how to proceed. That’s the way the company name Brass brass tacks, it’s like brass balls, you know, it’s it’s a good name. It’s a good name. Um, all right, financial red flags. So let’s let’s continue with um. Yeah, I’m sorry. Wait, what did you say about brass jacks? Oh, luckily no one else had taken it. I was worried it was gonna be like the, the Futurama where every, every name we pick, we go to look in someone else. Yeah, it’s not to say you could be brass jacks too, but it’s not quite the same, you know, a pair of jacks. You could have done jacks, but jacks is not as good as brass jacks. So like, um, all right, red flags, financial red flags are like oversight. We don’t have adequate financial oversight. Help us, help us diagnose problems we may have that we’re not aware of. Yeah. So the number one red flag is there’s only one person that has access to your bookkeeping information. That’s a huge one. You need more than one person to have access, but then the other people that have access need to be trained on what to look for, right? And what, what they should be going after. Um, another red flag is the financials change, especially in the nonprofit world. When when the board votes on those financial statements, that’s it. Those numbers have got to stay exactly like that. And so let’s say at the end uh for the close of June, we have a board meeting and it says that the, the net profit, the remaining, remaining money after income is $20,000. But then the next time we get the financials. That June number has changed, and it’s now $10,000. Well, the board voted on the financial packet, it should not have changed at all. And so one red flag and one thing that the board should look at is. To get out your statement of financial position, that balance sheet, and the board should always receive the prior month versus the current month so they can go down the prior month column and say does it match last month’s current month, you know, are all the numbers still the same? And if they’re not, they really got to get on that because one. Because the board voted in the financials, they should not change, but the second piece of this is numbers changing after the fact either means that the person doing the bookkeeping doesn’t fully know what they’re doing. Or they’re not getting the information they need to do it right, like the executive director isn’t turning in receipts. Another red flag we gotta talk about, um, or, um, they They don’t understand the importance of not changing the past. So the board really needs to like do a smackdown and say, hey, you know, June changed, you got to change it back, right? Or, or why did it? Yeah, what’s going on? Right? All right, all right. That’s, that sounds, but uh I’ll bet there are a lot a lot of boards that are not, not doing that. They may be looking back, I bet you $1 each. How many people do you watching this show? I bet you 10 cents each that when you go to look at your financials, they probably have changed. OK. Well, don’t be so giddy about it. Well, she’s laughing at us. I mean, you know, that’s not supposed to take joy in this. That’s, that’s a pain point. Don’t you know it’s either laugh or cry, and if you see the disasters I’ve seen and the heartbreak I’ve seen. I would either be in a puddle crying right now or I have to just laugh. All right, plus you’re in the position of having to explain what the problem is and why it matters. All right, so what’s the, you know, like, well, numbers always change, you know, things changed from, from October to November. Yeah, the, the situation changed. What’s the big deal? Yeah. It’s, it’s that, it’s that October changed. It’s OK for November to change. That’s the current month that the person’s handling. Going back and changing September and October, that’s the problem. Because it, it gets very easy to do embezzlement and hide things. It’s a shell game. They’re constantly moving the embezzlement activity to past periods, hoping nobody sees it. Well then should we be looking at 3 months, uh, should look at September, October and November? Hey, in one report? Good question that exists in one report. It’s the statement of financial position. And you can look at the net profit showing in equity. I know I’m throwing out accounting terms right now, but the statement of financial position has the total profit for year for the year. So if you take that number and you subtract the current month’s profit, it should equal the last report. Yeah, I, I got that. OK, it should equal last month. All right. All right. Well, what do we do if we have somebody who’s just. Cheating on the number. Well, that’s why you have the second set of eyes. I mean, you could just put anything in the report to the board. You could say that the numbers didn’t change, but they could have actually changed. That’s why you need the, you need somebody overlooking the creation of the. Statement of financial position that was great. I mean how did we get to these numbers? That, that’s not that, that ideally doesn’t sound like it shouldn’t be a board member. That should be somebody internal overlooking. The creation of the statement for the board. Yeah, the problem, and I, you know, I’ve been on a lot of boards and I’ve been the treasurer most of the time. Oh yeah. And usually people bring me on board to actually teach the other board members how to read the financials. Cause a lot of board members don’t know how. Yeah. And so there’s that piece of it. But then there’s also the idea that we have new treasurers every 2 to 4 years. And so if we say the treasurer is in charge of this, then we need some sort of treasure on boarding, like almost like video. Showing someone, this is the report, these are the things to look at. Here’s the math, like a tutorial stepping them through each step of the way. So if you have someone take over as treasurer that isn’t an accountant. That they could follow the system. OK. Yeah, alright, alright, because, yeah, because I could see in the transition could be, uh, place where mistakes instead, I won’t go to the nefarious, you know, the, the, the bad actors. I won’t go there every time. That’s where the mistakes could crop up. The new treasure is just not catching the difference between the way things were and the way they are now, or you know. Something changed in the process or the, you know, so they need to have overlap as you’re saying some, some transition time between treasurers if they’re doing your oversight properly. All right. Uh, you mentioned turning in receipts, not, not turning in receipts, another red flag. I spent 2, I spent 25 bucks on lunch with the, with the prospect. That’s a pretty cheap lunch. Uh, I spent $75 on lunch with the, with my donor, with our, with our donor meeting the foundation contact. Just put it down, just put it down, 75. That’s bad, right, that’s bad. Yeah. Again, that’s where the bank feed really gets nonprofits because somebody will turn on the bank feed and the software, all the transactions from the credit card are being fed in and someone’s just blindly clicking and going, Oh, you’re supply, you’re this, you’re that, without the receipt. Well, you know, there’s definitely instances where You know, and I, you know, like, let’s, let’s pretend I take over as, as treasurer for a company, and I start asking them for all this stuff that they a nonprofit, be treasurer of a nonprofit. So let’s say I’m coming on board as a treasurer for a nonprofit. I start asking the bookkeeper things that no one else has ever asked them before. And as I do, I discovered that the credit card hasn’t been reconciled for 3 months. And I say, hey, bookkeeper, what is going on? This has to be done every month. And they say, well, the ED hasn’t turned in their receipts. Well, and this is something that I’ve seen happen in real life many times. So, the ED is actually causing the financials that are going to the board to be inaccurate. Because they’re withholding those records. And then the question is, why are they withholding the records? Is it just that they’re very disorganized and can’t manage to keep track of their receipts? Or are they hiding something? That’s where it just gets so tricky so quickly in the bookkeeping world. And it’s not just the ED. I mean, everybody should be turning in receipts, right? For whatever expenses, well, it was, it was gas for the, it was gas for the outreach van, uh, it was dinner with a prospect, you know, whatever, right? OK. And then should we just be marking like, is it OK to just mark in the, in the corner, dinner with Jackie Shaw, you know, renewing. Her $750,000 gift, uh, this month, we’ll, we’ll put you down for $750 monthly. You’re a sustainer at the $750,000 level. Yeah, I mean, we may as well, if we’re gonna have hypotheticals, we may have some fun. So every month, uh, you know, you give us $750,000. I feel like I should take you to the lunch or dinner at least a couple times a year. Um, so is that OK? Just a little just a little. Lunch reads, uh, with Jackie Shaw re gift renewal, boom hand that over. And then at the end of the week, is that OK? just the end of the week I can give my receipts over to the, to the bookkeeper. All right. And then they should be checking the against the, the credit card statement. That’s reconciliation, right? Exactly. OK. OK. Uh, it didn’t come, wait, uh, it’s, it’s uh $12 short. The, the, the bank is $12 more than the receipt. I paid the tip in cash. Oh, all right, $12 tip in cash. You didn’t note that on the receipt. Try to be better about that. If you’re gonna pay cash for receipts, which is admirable, so the, the person gets 100% maybe, uh, you know, you got to note that down. $12 cash tip. All right, we’re on you. It’s time for Tony’s take too. Thank you, Kate. Unbelievable. Last week’s show was the Thanksgiving Week show. We publish a show every single Monday, every single 50 times a year. Thanksgiving last week, did you, did you hear all the mentions of Thanksgiving and I hope you have a happy Thanksgiving. I hope you enjoy your time with friends and family. No, no, you didn’t, all of them? You didn’t hear a single one. You know, you suffer with a lackluster middling host. At best, at his best, lackluster and middling on good weeks. I just didn’t think of it. And I have an associate producer too. But I know, I always said, I wish I had an intern, so I had somebody to blame. Now I don’t have an intern, we have, I have an associate producer, but it’s hard for me to blame her. Uh, you know, I just, I didn’t think of it. I, I’m thinking of the show, I’m thinking of, you know, what to say about the guest and so. Middling and lackluster, that’s that’s the best excuse I can come up with. I do hope you enjoyed the past tense, your Thanksgiving. Hope you were with family or friends and. I hope you took some time for yourself too. This is essential. This is essential. You uh. You’re working in a high stress time for our nonprofit community. So I do hope you took some time for yourself, because now it’s the uh hectic 4th quarter. 25, 30% of your revenue could come in the next 6 weeks. So Be good to yourself, I hope you were over your Thanksgiving. And uh I hope I remember to say happy Thanksgiving. Next year. That is Tony’s take too. Associate producer Kate? I think to make up for the lack last week, we should say what we are thankful for. This week. Oh, OK, all right, I’m game for that. I’m thankful for. Uh, family, um, certainly I’ll be seeing my wife, uh, over Thanksgiving cause we don’t live together. You know that, but a lot of listeners might not know that. She lives in Indiana. I live on a beach in North Carolina. And I would say for uh just. This life that I’ve created with my where I live. My business, the clients that I have, the friends that I have. Yeah, you know, you, I’ve, I, I, I, I love and I’m thankful for the, the life that I have created. Mhm. How about you? Um, I am thankful for family. Family always comes first. Um, I am thankful for my two pets who are watching me right now, and I am definitely thankful for, um, my education. I am very happy with where I’m going, um, back to school and university. I’m always happy to go every other day I think I have because I’m hybrid, um, yeah, so I’m thankful for. You’re studying, you want to be a teacher. Mhm. All right. I hope we, uh, I hope we do this uh on time uh next year. Do we want to say Merry Christmas early or maybe next week? Well, first, doesn’t celebrate, but we can say. Yes, uh, in, uh, in case we, well, we’re off for 2 weeks. We’re off for the 2 weeks around uh around Christmas anyway, Christmas and New Year’s. So maybe that’s a good idea since I might forget. I think usually the last show of the year I don’t forget, but it’s probably, it’s still a good idea, so thank you. We’ve got booku but loads more time. Here’s the rest of bookkeeping, red flags, and your boards oversight with Jackie Shaw. Other red flags. Let’s have some fun. What what other red flags we got? A wonderful red flag is that the financial statements are like 8 pages long. So there’s this other financial statement called the statement of financial activity. That’s what’s also called a profit and loss in the for-profit world or income statement. It shows all the grant and donation income you’re getting in, all your current year expenses, and what money is left over, if any. The longer that report is. The more likely the bookkeeping is not gonna be done correctly because when you have too many choices, people are gonna put this is expense A. OK, so it’s the, it’s the meal with me as a donor. OK. One time they’re gonna put it into outreach expense and the next time they’re gonna put it in. Mileage meals and something else expense and so it’s not consistently going to the same bucket and consistency is one of the most important things that we want to implement in our bookkeeping systems. We want consistency month over month or year. Otherwise we can’t manage our expenses. If we’re, if we’re not defining expenses the same month after month, then how can we say these expenses are too high or we can afford to spend a little more over here. If we’re not measuring it the same, because we don’t know really what it is, right? And so, uh, you know, a, a nice looking statement for a nonprofit that this report should be 2 to 3 pages at the most. Because any more than that, it means you’ve got so many categories that the person doing the data entry probably will pick a different choice. And not be consistent because there’s just too many choices. And then for the, the board members, you can imagine, especially with the numeracy we have in our country, that the, they’re going to glaze over. The board members glaze over after the first couple pages and so no, then no one’s looking, no one’s paying attention, and no one’s asking the right questions. Yeah, it’s too long. We just, I can’t, I can’t deal with it. I’ll just assume everybody’s honest and accurate. That’s probably a bad assumption. That’s a, that’s a, uh, I don’t know if it’s a false assumption. It’s an unsafe. That’s a risky assumption. I’m sure everything’s fine. All right, you shouldn’t, shouldn’t be a board member. Uh, if, if, if you’re just sure everything is fine, I mean you’re not confirming that, you probably shouldn’t be on the board. Yeah, maybe just be a volunteer. Just be a volunteer or yeah, or donor with, with high hopes. Yeah, we need, we need, uh, we need people to take their responsibilities more seriously as fiduciaries than uh. It’s all fine. It’s all fine. You got more red flags for us? Um, the, so we’ve got the, the reconciling piece. We’ve got the fact that we need oversight, we’ve got the way too many choices, um, and then the other red flag for me is when a new treasurer is voted on the board. They want to change the entire accounting framework and what I mean by the accounting framework is the chart of accounts, that list we were just talking about that can be too long, you know, um, the, the way the data is being entered, and so, you know, you get some fairly strong-willed treasurers that want to change everything. And if you can imagine every 3 to 4 years. Everything changing. Imagine someone coming into your house every 3 to 4 years, and they move absolutely everything in your house to different areas of your house. Like, there’s no way you’re gonna be able to compare your year over year information. Or as a board, even feel like you’re confident in that you learned this system and you can look at the financials if every treasurer is gonna want to change everything. And so, as treasurers, we have to be really careful about coming in and like wanting to implement our idea of the way things should be. OK, that you’re talking about the overall organization of, of the accounts and the and the different buckets. OK. Yeah. Although if you see, if you come in and you’re, and you see that the, the, the list of accounts is like you were saying 7 or 8 pages, that sounds like a worthy, we got to consolidate these things. Mhm. And I sounds like a worthy overhaul. Absolutely. And there have been times where I have been brought in as treasurer specifically to do that activity. Now, I will say some of my CPA colleagues have told me, don’t do that. Only revise the systems as a paid contractor. They didn’t want me doing it as a volunteer for, for legal reasons or whatever, but there are reasons to have the chart of accounts and the systems revised, reviewed and revised, especially if we’re not getting the information the board needs to manage the company very well. Um, and so while there, there are times to do it, it has to be something where everybody’s on board with it. It’s not a surprise. Like the board, you know, the board says we don’t understand and they have somebody come in and say, I can fix this and I’m gonna do this, and then they’re like, OK, yes, do that, right? It has to be um all out in the open, not the new treasurer gets access to the QuickBooks file and just changes everything. OK, very good. The chart of accounts. Yeah. Keep it, keep it to a couple of pages and that, that even sounds like a lot. Like, I don’t your average small to mid-size nonprofit. I don’t know, page and a half, maybe 2 pages of accounts. Yeah. Otherwise you’re you’re subdividing too much and then the value gets lost because you’ve got these $6 accounts that that don’t you gotta try to figure out in your mind, well, how is that related to the, to the other accounts on the 7 or 8 pages. So that I can aggregate them in my head. No, that’s not, all right, I understand. All right. I understand it, that’s a good sign. That’s another red flag is that, so let’s say we have a data entry bookkeeper person that’s doing the clicks and adding the data to an accounting system, and we have the board of directors that no one on the board of directors might have of an accounting or bookkeeping background. And the board tells the the data entry person, we want this account, we want that account, and pretty soon your statement of financial activity doesn’t say telephone expense, it says Verizon, you know, and they start listing all, like instead of accounts explaining what was purchased, they start changing it into who we bought it from. OK, right. Well, that’s fine if it’s Verizon, but then if it’s like Joe’s mechanical, you know, is that, is that plumbing? Is it electrical? Is it HVAC? Is it carpentry? Well, we don’t know Joe’s, right, all right, all right. And then, you know, you find out that, uh, Joe is, uh, I’m married to the bookkeeper, that’s bad. That’s bad. All right, all right. Thank you for the red flags. OK, those are cool. Those are cool. Um, keeping boards, you’ve alluded to boards many times, keeping boards informed, that’s essential. That is that, is that the treasurer’s? Is that the board treasurer’s responsibility? The board treasurer in conjunction with the CFO? Who’s, who’s responsible for informing the CEO, who’s responsible for informing the board? And then we’ll get to what you should be informing them. Oh, but who’s responsible for this? So in my opinion, the treasurer, it’s a treasurer’s job to um Uh, present the financial statements to the board of directors. Um, it’s, I think that’s a good idea. I don’t think you should rely on your bookkeeper or your, you know, paid CFO to do it because, you know, they’re going to come in and they can point at the things they want you to look at and not point at the things they want you to ignore and guide the board into Not noticing issues, right? And so we want again that third party, part of the accounting controls, that third party person that doesn’t do the bookkeeping, the treasurer should be looking at the financials and looking at supplemental documents and then reporting to the board, the state. Of the organization. OK. And how do we report the state of the organization? What does the board need to know? Yeah, so we need that statement of financial activity and the statement of financial position. Um, so those two reports are important, but then it’s like how they’re formatted, you know, we can get into the weeds. Like I always get rid of the pennies, you know, I try to keep, put as few numbers on the page as possible by, by rounding and things like that, because there’s gonna be people on the board that are right brained people that, uh, uh, a white page with black numbers is not their jam. So, to help them with that, and it’s just a smart idea anyway, I like nonprofits to have a dashboard. You had mentioned that earlier. So, a dashboard, I want a dashboard that shows us what our open grants are. What we spent, how much there is left to spend, you know, the deadline to spend it, um, and so there’s, you know, every nonprofit, their dashboard might be a little different, but if you have grants, that’s a really important piece. And then, um, usually with the statement of financial activity report, we are often looking at that as a budget versus actual report. So we have a budget added to our accounting system and we’re always looking at budget versus actual. OK, and they should be, they should be aligned or maybe there’s an explanation for why they’re not. Mhm. Uh, the, the tree crashed and, uh, tore down the fence and, and the, the east wing. Oh, that’s a bad example. I don’t, uh, lamenting our east wing, uh, tore down, uh, whatever, a tree crashed into the pool, the outdoor pool, big expense. We gotta drain the pool, the heater got crushed. And plus we gotta get the tree out of there. Alright, so we didn’t budget, we didn’t budget in uh. I guess in uh facilities for tree falling. OK, that’s explained, but if we’re, but if if we’re not, but if this cons consistently disparities between our budget and our actual, we either spending recklessly or we’re not budgeting properly. Exactly, yep. OK. Well this is easier than, see, in college, I took accounting for poets. And I, I got a D, so you know, you can imagine, so you see where what you see what the foundation is that you’re working with. I didn’t teach the class, Tony stable, yeah, I know, I know, thank you. Not an A, you wouldn’t you give me an A. Mrs. Gaffney taught it. I’m, I’m still playing. 63 years, uh whatever, um. 557 years later, um, no, that was 7 years old. It was 7th grade. Well however old you are on 7th grade minus 63, that many number of years I’m still plagued by Mrs. Gaffney. She had that phony blonde hair too. It it just looked terrible. The, the, it was, it was, it was, it was very unbecoming. Infinite finite. Um, All right. What, what, what, what else goes on the dashboard? The, the board dashboard. grant you mentioned grants, grants, grants revenue, grants income spent, how long we have to spend it with deadlines. What what else goes on that board dashboard? I also like a really high level view of the budget. Like we said, we’d bring in this much in income. We’ve brought in that much of income. Um, I also like a dashboard that has some graphs. Like I’d like to see like a pie graph of our expenses, how much we’re spending on fundraising versus programs versus overhead kind of thing. So bringing in graphs for those right brain uh board members that really need to to see colors and shapes and not numbers. OK. OK. All very good. Colors are good. Um, all right, so that, all right. Anything else you wanna, you wanna share about? All this stuff about the, about the board specifically. Yeah, um, well, I will tell you a really interesting story. So I had a um an old love. Yeah. I have an old client that reached out and they said. We’re gonna move to QuickBooks Online from QuickBooks Desktop, cause QuickBooks Desktop went from $150 to $3000 skyrocketed. Why? Because we’re paying, we’re out of pocket paying for Intuit’s AI development and they’re lobbying to keep themselves in a good position. For example, they’re taking away the free file software that our government had so people could file their taxes for free. That’s being taken away this coming year because the current administration says the tech companies have it under control. Well, they do, but they’re gouging us. So sounds like what Microsoft did to nonprofits earlier this year, taking away our 400,000 free Microsoft 365 licenses for, for small nonprofits, and now, you know, and started charging a licensing fee. Yep, same problem here. So what happened is Bastards. So, the story is that there’s this company TechSoup, and TechSoup software to nonprofits, and you could always get QuickBooks Desktop through TechSoup. Well, they stopped, they stopped selling it. So now you can only get QuickBooks online. QuickBooks Online is not that smart of software. I’ve been using it for almost 20 years. If you want to ask anybody. Who’s the expert at QuickBooks Online right here I’m one of them. I’ve been, I’ve been using this software for years. I know it’s limitations, and it absolutely cannot handle a $7 or $12 million dollar nonprofit. It just can’t handle it. So the desktop, the desktop version, which now is, is 2,000% larger than it was, coster than it was, that’s the version. Well, if, if, if QuickBooks online is so inadequate, how come you’ve been using it for 20 years? Because people want to integrate with third party platforms and all the third-party platforms are being told by Intuit. They’re not allowed to update their desktop integration apps, which I, which should be illegal. You know, if another company shouldn’t be able to tell another company what they can do and what they can’t. So they’re, they’re telling all the third party companies that integrate. You’re not allowed to update your desktop, push everybody to QuickBooks online. And so it’s all about the marketing and the third party integrators getting pushed. Now, the story, my client, old client reaches out and they say, hey, we’re gonna move to QuickBooks Online, we think, because we need, we want to save money for bookkeeping, and we think this will save us money. Now, I understand you’re paying $3000 for software right now, and you think it’s really sexy to pay like $90 a year with the TechSoup subscription. The problem is that they’re trying to cut down on the time it takes for the bookkeeper to do the bookkeeping. That was their end game. It wasn’t so much the cost of the software, but their new treasurer thought that they would save a bunch of time in bookkeeping if they switched. So I very easily explained to them what a huge disaster this would be. And any money they think they’re gonna, they’re any, the savings between the two different software platforms like that 3000 dollars-ish, they’re gonna lose that in. The delays and the inadequacies of that software. So if you’re used to using QuickBooks online, you would be a very rare user if you didn’t sit and watch the blue donut of death spin. Cause it, and it’s not your, it’s not your internet, my friends. Intuit oversold QuickBooks online when they pushed everybody into QBO this they were the last year and now they don’t have the bandwidth. They don’t have the server farms, AKA now called data centers. They don’t have the data centers bandwidth to, to take care of all of us. So it’s just this constant, just lag time, lag time, lag time and the functionalities. Not there. The, the ultimate report for board members is a statement called Budget performance. It’s in QuickBooks desktop. It shows last month actuals, last month budget, year to date actuals, year to date budget, and then the annual budget all on one report. That’s like the jam. That’s the perfect report to give the board. It doesn’t exist in QuickBooks online. All right. All right, and an admonition. We’re gonna end with an admonition about QBO QuickBooks Online. Inadequate despite the very attractive price. If you’re profit that’s doing more than a million dollars, I would be real careful about using QuickBooks online. That’s the advice from Jackie Shaw. What, half of the pair of jacks? With her friend and co-founder. You’ll find the company at brassjacks.com, and you’ll find Jackie on LinkedIn. Thank you very much, Jackie. This is fun. This is a lot more fun than 7th grade mathematics. Yeah, hanging out with me and doing numbers is gonna be way more fun than that lady. This is Gaffney. This is Gaffney, come on. She’s probably long dead now. Her blonde hair is probably still very blonde in her in her casket. I, I hope she got cremated just so that the blonde hair died went out, went out, disappeared. All of the plant life around her coffin area is all gone because yeah, it’s contaminated. It’s contaminated by the by the bleaching product. Oh, it was bad. Thank you, Jackie Shaw. Thank you, Tony. Next week, overlooked consequences of AI. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.
Keith Mestrich: Managing Money & Your Banking Relationship
Let’s talk about money, a topic people fear more than the dentist or death. And let’s talk about the place your nonprofit keeps its money—a bank. Keith Mestrich doesn’t fear talking about liquidity and cash management; reserves; lines of credit; debt; negotiating bank fees and interest; getting the most from your bank; CEO and board, money management KPIs; and more. He’s senior advisor at Crescent Cares.
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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host, and I’m the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d be thrown into uca Ariasis, if you wormed in with the idea that you missed this week’s show. Here’s our associate producer, Kate, with what’s up. Hey Tony, I’m on it. Managing money and your banking relationship. Let’s talk about money, a topic people fear more than the dentist or death. And let’s talk about the place your nonprofit keeps its money, a bank. Keith Mettrich doesn’t fear talking about liquidity and cash management, reserves, lines of credit, debt, negotiating bank fees and interest, getting the most from your bank, CEO and board, money management, KPIs, and more. He’s a senior advisor at Crescent Cares. On Tony’s take too. Remembering Sam’s studio. Here is managing money and your banking relationship. It’s my pleasure to welcome Keith Mesttrich to nonprofit Radio. Keith is senior advisor at Crescent Cares. He brings more than 30 years of experience leading financial institutions, including his tenure as president and CEO of Amalgamated Bank. The company is at Crescent carees.com. You’ll find Keith Mesttrich on LinkedIn. Keith, welcome to the show. Thanks, Tony. It’s good to be here. Pleasure to have you talking about financial management for nonprofits. Give us, um, give us a little lay of the land. The, the, the, uh, the banking industry. I, I don’t, I don’t think nonprofits are, especially small and mid-size nonprofits, our listeners are, um, first and foremost. In the, in the banking industry’s minds, is that, would you say that that’s uh probably accurate? I, I think that’s exactly right. Um, I think there’s a few reasons for that. I think there’s some misperception that they’re not as well run as, you know, for-profit businesses would be. I think that there’s some misperception that sometimes nonprofits might just have very low balances and might not be able to bring a lot of financial upside to, to a financial institution. Um, I think it is true that there are lots of nonprofits that don’t borrow money, um, as a general rule, um, and that’s how banks oftentimes make their money is, is, is lending to their clients. So I think there’s a predisposition to not go out and seek nonprofits as, as, as clients. I think there’s sometimes a sense that if you, if a, if a nonprofit goes to the bank, the, the nonprofit’s gonna ask that bank for a bunch of contributions and banks might want to try and avoid that. So I think, I think, I think you’re right. Um, and I, and because of that, it’s also, there’s not a lot of bankers that understand how the nonprofit industry works, and they haven’t either brought on bankers who are sensitive to the needs of those non-profit institutions, nor have they developed products and services that really meet the needs, um, that nonprofits need when it comes to their financials. All right, so if we’re walking to Bank of New York. Uh, we’re, we’re getting screwed. I mean, they really don’t care. I mean, I, I, I don’t think, you know, they’re just, there aren’t products and Services, I don’t think for, for small and mid-size nonprofits for all the reasons you, you know, all the reasons and sort of stereotypes that uh that you just laid out. All right. Um, so what are. You know, like All right, let’s, why don’t we start with some financial advice. All right, and then, and then I’d like to talk about, you know, if you, what if you are dissatisfied with your Bank of America relationship. I can’t, what’s some other huge banks that wouldn’t, that don’t really care about nonprofits besides, well, it’s an interesting thing. A lot of nonprofits, especially ones who have been around for a while, probably started out their banking relationship with the bank down the street. And then that bank might have been a local community bank that might have actually cared about having a relationship with a small or medium nonprofit because that was part of the fabric of their community. But then that bank got bought by some. Big regional player and then a big bank like Bank of America or Wells Fargo or Chase bought that big regional bank. And so now, now that nonprofit’s banking with some gigantic financial institution, um, that will say that they have a nonprofit, um, uh, uh, business model, but, but they really don’t. They certainly bank lots of nonprofits because as you know, Tony, there’s, you know, hundreds of thousands of nonprofits around the country, so they’re gonna meet at every bank, yeah. But, but you, you, you know, that local branch banker or that, that commercial banker has been, you know, tuned up to be able to think about how to bank, um, a small business or a manufacturing company or a local retailer, and they think about the financials of those organizations and, and, and think about how to provide services for those. They don’t really understand the things like how grants, you know, need to be managed or the cash flow of organizations that might raise their money, you know, in a uh a spring. In a, in a winter annual appeal and maybe have a granting cycle that comes in, but the cash flow is very choppy. Um, and so you really want to try and find a banker who understands that and will work with you to find a way to maybe have you have a line of credit that can help get you through those kinds of um, uh, difficult periods or, or can help you think about how to increasingly take technological tools sometimes that nonprofits aren’t as familiar with credit card processing and Managing um electronic payments and other things and really teach them how to do that and do it really efficiently. Takes a banker with I think, uh, a special affinity for the nonprofit world to be able to do that. And there are some out there that, that, that can, can offer that service. OK. And we’ll get a chance to, you know, you can talk about Crescent Cares as, as one of those that, that cares. Crescent, it’s it’s a name, Crescent must, you must care. You, you, you, it’s named Crescent Cares. Where you’re a senior adviser. All right, but before we go, before we go there, let’s, um, all right, we’re all getting screwed. uh, I’m, I’m putting it bluntly. It’s, uh, small and mid-size nonprofits. Let’s talk about some of your financial advice about, uh, liquidity, cash management, you know, yes, uneven income. Might be a lot of, um, it’s, I don’t think it’s uncommon like 50, 60s, 70% of fundraising revenue could all come in this fourth quarter that we’re, we’re in right now. Uh, and then the grant cycle as well. How do we Yeah, how do we like even things out? How do we make sure we can keep the lights on in uh in July when we’re not gonna have a big fundraising surge until, let’s say 4th quarter, you know, how do we, yeah, I think it’s, it’s a great question, and, and especially for smaller nonprofits, you really have to understand what your cash needs are, and I think that’s really important, um. We spend a lot of time thinking about budgets every year and how much we’re going to need to pay for personnel and how much we’re gonna need to pay for rent, and how much we’re gonna need to pay for utilities. And we know what that number is gonna look like on an, on an annual basis. But oftentimes I think what nonprofits don’t do is they don’t think about how much money do I need every month, um, or every pay period. And do I have enough cash on hand? And to be able to support myself, to, to pay my employees, to pay my landlord, to make sure that the, that the, that the lights stay on and, and then do all the programmatic work, um, etc. that needs to be done. So, really, that kind of cash flow projecting and getting good at that and having somebody on your team who can help you as an executive director or senior program manager. or something like that, really understand in January, I’m gonna need this much cash. I’ve got this much on hand. I’ve got this much that’s likely coming in, and I’ve got this much going out the door. And while it’s difficult to make 100% accurate predictions, it’s pretty easy to make pretty close ones. And I’m making sure that you know you’re gonna have enough cash in the organization. Um, is, is really important. And then, and then obviously having reserves so that if you run into, into time periods where those cash period, those, those cash projections don’t come in, you have some money you can draw on to be able to pay your basic bills. Yeah, we’ll get to reserves and endowment, um, but so in terms of making an educated guess about what your, what your cash needs are gonna be each, I guess, each month, um, I mean, it’s a matter of, you know, looking at, looking at the history, what was, what was last this time last year like and what are we anticipate seeing this year? I mean, is it that simple? Most nonprofits, the largest expense by far is uh employment costs. So the salaries and wages of your employees and then the benefits that come or the taxes that you’re responsible for, you know, your, your portion of Social Security, etc. Um, that’s, that’s a very, very noble fact and for many organizations, that’s gonna be 75, 80% of what their budgets actually look like. So just begin to plot that out, pay period by pay period or, or, or month by month. You know your rent. That’s an oftentimes another really, really big expense. Plot that out. You’ll know what that’s going to be. And then think about, right, um, um, for those other unanticipated expenses, do you have a higher utility bills in the winter? Do you have, uh, certain kinds of program that you run at a certain time of year that have programmatic expense? Try and plot those out on the calendar so that you’ll know when you actually need cash on hand. Um, and to the extent that you can look backwards and think about when money flows in. Either because you have a known grant um cycle that is going to come in or grant payments that have been pledged and, you know, where they’re going to come in, or when you run your annual or semiannual or quadri-annual um fundraising appeals, etc. You wanna be able to try to think about when is money actually coming in and doing that. And if you just think through those basics, right, you can get a pretty good sense of what your cash needs are going to be and, and will you have enough cash to cover your basic expenses. OK, if you’re coming up a little short, um, Or very short, even worse. Uh, before we get to reserves, uh, a credit line can be valuable. We had, we had, uh, Stephen Halaznik on last week or the week before, talking about, uh, the value of a credit line. But what, what’s your, what’s your advice around coming up short? All right, I know, I know we are not gonna, we are not gonna be able to um take a worst case like meet payroll, uh, next month, the way things look. Um, I think a credit line is a, is a great tool to be able to have. Um, uh, a lot of people are scared by having debt, um, properly managed, a good credit line can be a way to, to get through those ebbs and flows in your, in your, in your cash cycle or when that projected big check from a big donor just doesn’t materialize and, and, uh, that could be for lots of reasons, right? Um, that you, you have a way, way to get through it. One of my pieces of advice is the best time to get a credit line though is when you don’t need it, is to go to your bank and work with your bank or when. You’re, when your, when your financials are in pretty good shape. When you have enough cash on hand, and when you can say to the banker, I don’t need to draw this today, but I might in the, in the future because the banker is going to look at your financial health. And what you don’t want to be doing, uh, Tony’s trying to arrange for a line of credit when you’re at a point of distress and you really need it. So good planning, right? Good planning is to be able to go to your bank and be able to negotiate a line of credit for a couple of months of expenses to be able to do that. Now, it’ll cost you a little something. Usually a bank will charge about 1% of the maximum draw amount on a loan. Um, but I think that’s really worth it to have a financial peace of mind to be able to weather any kinds of, um, uh, financial stress that an organization might have. The best thing is you never actually have to use it. Worst cases, you’ve negotiated, you can do it, and then you can pay it back, um, and relieve yourself of that interest expense when you, when you have the ability to cover your expenses and pay back that loan again. It’s a smart financial management. How much of a credit line should we ask for? Uh, do we, should we, should we look for, uh, like a month of expenses? Should that be the, the maximum, or how do we decide? I mean, the banker’s gonna decide too. I mean, I get what we ask for, but how do we know how much of a line to ask for? Yeah, I’ve always thought that it should be equivalent to what a good amount of reserves to have. And, and, and the best advice oftentimes for nonprofits is to have 6 to 12 months of reserves in place so that if something happened in the organization, you could operate for another 6 to 12 months. The more you have, the better. Um, 12 is, is, is great. 6 is, is oftentimes adequate. But it’s not so long ago that we had things like the pandemic where organizations all of a sudden found themselves without operating capital for an extended period of time. And so trying to think about being able to have that, that, that kind of thing. If you can get 12 months of operating expenses from your bank, um, I think that’s great. If you can get 6 months, you’re gonna be able to rest pretty calmly as, as, as well. If, if, if, if you find yourself in a situation where you’re getting to the point where you’re relying on your bank loan for 6 months and you don’t have good prospects for paying that back, there’s probably some other underlying financial stress that you should be dealing with as an organization. So 6 to 12 months, somewhere between 6 and 12 months would be a smart rule of thumb. OK, OK. I had posited a month, so that’s totally inadequate. Well, that shows that I’m not, you know, I’m not a professional banker with 30 years of experience, um. OK, 6, 12 months, and, and, um, interest rates, I mean, are, are, should we expect a fixed interest rate on our line of credit or variable? How does that work? Usually, usually lines of credit are variable rates, um, because it’s, it’s, it, it’s, it’s available at any point in time and the bank can’t necessarily lock in a fixed rate because they don’t know when you’re going to draw on the loan. So usually that rate would be set at some sort of. Right over prime rate, a couple of points over prime rate, and prime rate is something that’s published, you know, every day you can go search online and, and say what’s the prime rate and it’ll it’ll, it’ll tell you and, um, uh, some banks might have a little bit different prime rate, but it’s gonna be right, right, right around that. OK. So, so it’s fair for it to be pegged on the prime rate plus plus a couple of points. That’s a plus a couple of points. That would be a fair. That’s a decent deal we’d be getting on our line of credit. Yeah. And now there’s some ways that you can actually try and pay you um buy down the interest rate, if you will. So if you have sometimes, uh, I know you’re gonna get to endowment in a minute, but if you did have an endowment and you don’t want to draw on it, it is possible to use endowed funds to quote unquote guarantee that that loan will be repaid and becomes a sort of money sure kind of option for the bank. And so that’s the kind of thing that might get you a line of credit at a more preferable. rate. So if you, if you can’t touch your endowment or don’t want to touch your endowment to, to, to, to, to bridge your financial stress points, and you might want to tap a line of credit instead, sometimes guaranteeing the payback of the loan by that those endowed funds, um, is, is a way to buy down the rate. Now, you have to make sure your endowment allows that and a whole bunch of other things, um, and your banker, a good banker will work with you to help make sure that you understand that. That’s awesome. I love that. So, yeah, you, you’re using that as a, as a guarantee, uh, and you probably need a board resolution that, that’s gonna approve that. I, I, I, everybody’s gonna need something different depending on what their bylaws say, but the, the bank is going to want some evidence that, that some, some persons just didn’t decide to do this on their own, but they have the backing of the organization to do that, and that usually is a form of some sort of board resolution or, or signed treasurer statement or something, something to that effect. You hit on something the bank, the bank will look at your bylaws, and they will, they will, they will tell you what they need is evidence that you’re doing a, doing a transaction that is properly approved by your organization. Yeah, because they wanna guarantee that they, you actually can tap the endowment if you need to because you’re having trouble paying back your loan, which, which gets to something you, uh, you mentioned earlier. I wanted to pull a little thread on, um, if you’re, if you’re over relying on your line of credit like how how long should it take you. Before you can pay off the line of credit. I mean, is that a, is that a measure or how do we know we’re, we’re relying too much on our credit line? We’re, we’re basically overextended. Uh, the answer on that is probably it depends, um, and it depends on the reasons. So if, if, if you are an organization that, um, that, uh, for, for, for, for many, many years has received certain grant funding or has, has, has, has written grant pledges of, of grant funding that’s going to come in, but you know it might not come in for 6 months. Um, uh, if, if that is. If that is rock solid finance, you know, funding that’s going to be coming in, and that’s a judgment call on the, on the part of every organization to do that, you can go a little bit longer on a line of credit because you know you’re gonna be able to, to repay it when those funds, when those funds come in. If you’re, if you’re living hand to mouth, Tony, and we all know that sometimes nonprofits live hand to mouth or get in trouble, or that’s just the ethos of, of, of, of how they operate, um. Uh, you probably don’t want to extend yourself too far out, um, because you’re gonna get in trouble and you’re going to really put your organization at risk of defaulting on a loan, um, and, and you really never want to do that because, um, that’s the kind of thing that, uh, makes it very, very difficult for your organization to ever borrow again or even potentially get access to other kinds of financial services. So, so you, you really, again, if you, if you know you’ve got funding that’s coming in to be able to cover it, um, Because you, you have a government contract, because you have um very, very regular annual donors um who give their gift every December, and we all know there’s organizations that do that. If you’ve got grant pledges or multi-year grant pledges that you can rely on to do that, you can go out a little farther on, on, on tapping a line. Um, but if you don’t have those kinds of things, you, you wanna, you wanna be really careful and sort of revert to living within your means. And at that point, if you’re, if you are living. Like that, you probably have to look at the expense side of your income statement and start to think about, OK, what can I be redoing, right, to reduce the cash needs that I have? Um, do you, do you move into a smaller space if you can do that? Um, nobody ever likes to do this, but do you have to think about staffing reductions, um, those kinds of things that reduce your expense profile, um, uh, it’s probably the way you look rather than continuing to extend yourself credit. What kind of help could we expect from a, a bank that, that, that in itself is a generalization, so the answer may be it depends on the bank, but I’ll ask anyway, you know, in the wake of, uh, you know, the, the all the earlier this year, the USAID and, and State Department cuts that nonprofits were definitely counting on, and they had, they had gotten these grants, you know, for years in, in lots of cases. And then come the new, uh, president, uh, things got cut off. What, what, what kind of, I don’t know what kind of sympathy can we expect from a bank or what kind of help can we expect from a bank in, in a situation like that where it was perfectly legitimate for us to expect the revenue because we’ve gotten it over so many years and then it just abruptly got cut. So let’s say about sort of 3 ways banks would approach that. The really bad way they would do it, and there’s some that would do this, they’re going to uh almost immediately expect you to repay that loan. They’re gonna determine that you’re a bad credit risk now and they’re not gonna work with you, right? And they’re going to only have the interests of the, of, of, of the, of the, of the bank at, at, at heart. Um, that, that, those are the kinds of people you wanna Avoid at at all costs if you can. Um, uh, smaller community banks, um, oftentimes you’re gonna think about, all right, this nonprofit is actually really important to our community. How um can we recognize that they’re under a certain amount of financial stress? Um, how can we not avoid a default on our loan, right? Because no bank ever wants to default on a loan, and they’re gonna work with, uh, they’re gonna work with, um, Their, their customers, um, to think about, um, maybe restructuring a loan so that the loan might be paid off over a longer period of time or recognizing that maybe, um, you’re gonna pay only interest payments, you’re not gonna have to pay down on the, on the principal so that you can reduce that payment, you know, for a short period of time while you get through that period of, of, of, of stress. They’re gonna try and understand, do you have the likelihood for replacing, um, uh, you know, funding sources to be able to To do that, but what you really want is to find someone who’s going to then not just call your loan immediately, and most banks won’t do that, but there’s some that are well. But you’re gonna want somebody who’s gonna work with you to give you, to give you the time, right, to restructure so that you can so that you can most, most banks won’t do that, but some will, but some will, but, but, but, but, but some will. But you know, a lot of people, they, they don’t want to take a full, they don’t want to take a full write-off and, and they, they will, they, they will and should work with you, um, to, to, to, to think. Uh, like, how can I make it so that the, the immediate payments are less? How can we maybe spread the payments out over time? Um, they might work with you sometimes to think about, OK, we can’t pay this now, but we, we, um, but, uh, work with us because we’ve had a donor, right, who might step in to guarantee all or part of a loan that might give them the sense of being able to do that. Sometimes banks will even work to help identify, um, those kinds of things because in smaller communities, it’s very. Connected and they’ll, and they’ll, and they’ll know those people. Um, so a good banker is going to, a good banker is going to uh look at nonprofit executive in the eye who’s very panicked and not knowing what they want to do and say, OK, let’s calm down a little bit here. Um, this isn’t the end of the world. We know you have funding troubles. Let’s think about how we get through this and let’s think about how we do this together. And that’s why those bankers who really understand the nonprofit world and what that looks like and just be your, your, your absolute best friend. OK, I like the 3rd 1. I could, I could live with the 2nd 1. I, I like, I like the 3rd 1, like the banker with the heart, the heart, yeah. You’re right, they recognize the importance in the community. All right. Let’s talk about the reserves. Um, I, I think of endowment because I, I do plan to giving fundraising when I’m, when I’m not podcasting. I’ve been doing that since 1997. So the first thing I think of is endowment, but are there other types of reserves that, that, uh, that, that exist before we get to the, the classical endowment. Yeah, I think before you get to an endowment, which is, you know, a big pot of money that you’re ultimately hoping to invest and use the income off of to be able to support your organization, I think you do want to think about operating reserves. And those are the kinds of things that, uh, uh, exactly what we’ve been talking about. Can I get through a couple of months where I might have a funding, uh, a funding lapse? And so that, that, that doesn’t create a true just line of income coming in off of an endowment. That’s, that, that’s your savings account. That’s the money that you have in the piggy bank, um, to, to, to get you through the ups and ups and downs. That’s the money that you have for when the roof caves in. And you, you, you, you need, uh, you need to come up with the money for your insurance deductible, or, or something like that. And so, I think about having operating reserves and that’s where I think that 6 to 12 months of being able to sustain yourself is a good rule of thumb. Um, and then the, and then the endowment, I think is, is, is for other purposes. Right, the, it’s part of the endowment could very well be restricted. To only certain programs and activities. So if the roof caves in, that restricted portion of your endowment isn’t eligible to be spent on, uh, on, on, on the first payment to the roofer. 100% that endowment might be restricted only for a particular kind of program or to underwrite the expenses, the capital expenses for a building that you might have on your site, or, or, or could just be to go into the annual income from an organization, right? That the the endowment just throws off, throws off income and you can take, you know, up to 5% of that income or maybe a little more depending on your endowment policy. Um, and just use it for general operating purposes. But the corpus sits there. The corpus sits there as a long-term financial protection, um, for the organization, and the intent is that it generates income that the organization can use. It’s a little bit different than operating reserves. Um, and I hope listeners are acquainted with, uh, what the, what the rules are around endowment management in your state. There’s a, there’s a, a uniform law that, uh, the uniform, uh, UIFA, the Uniform Prudent Management of Institutional Funds Act, which is not, uh, enacted the same in every state. It was sort of a a model code for states to then modify, meaning your state legislature to modify. So you need to be aware of what the, what the rules are governing endowment management in your state. Do I think that, that, that, that, that’s right. And then your organization’s probably also going to have an endowment policy that you’ve adopted that’s gonna put your own rules in terms of that, uh, and things. And then of course, some donors, right, may have restrictions in terms of how an endowment might be set up. So you gotta know the rules, Tony, in terms of what you can do and what you can’t do, and, and, and if you don’t follow those rules, um. You can get in trouble either with the attorney general in your state, with the IRS, um, or, or just even with your own board of directors or donors, and you just don’t want to do that. Yeah, just your donors for not following their restriction, right, right, yeah, so there are multiple levels. Um, thank you, thank you. Well, in terms of spending rate, do you still see like 3 to 5% typical spend rate for endowments each year? Yeah, I think that’s, that’s what we see, 3 to 5%. So exactly the 4% is kind of the, the sweet spot in terms of what you would draw down. Um, that allows you to continue to allow your endowment to grow and hopefully be able to, to, to throw off um more income. Um, UMA I think limits you to 8 if I’m not mistaken. I there’s something around that in most states, um, and, and, but most organizations. don’t want to do that because, you know, the anticipated rate of return for an endowment is usually gonna be between 5 and 7%. And, um, and you don’t want the, usually don’t want the endowment to shrink. You want it to continue to, to, to grow to, if nothing else, keep up with inflation, but just allow you to throw off more income every year. And, and so that’s, that’s usually the anticipated draw that I’ve, I’ve, I’ve, I see. It’s time for Tony’s Take too. Thank you, Kate. I was scrolling through way old calendars going back and Uh, there was, uh, there was a, a reference to Sam Liebowitz on this, uh, old calendar, and that got me thinking, remember the show started in 2010 in Sam Liebowitz’s. Illegal studio, get to that in a sec. Uh, it was on West 72nd Street between Broadway and Columbus. They had to walk up, it was a 2nd floor walk up. The guests, so I would always get there early, of course. Oh, and, all right, so wait, wait, I got a lot of things. So why was it illegal? Because he was doing it in an apartment. He was running a business in an apartment which is illegal in New York City. You can’t do that. But he rented it as an individual, and then he ran the the studio out of it. And we, there were probably, I probably had 6 or 8 shows per week that he was doing out of there. And then his wife, we’ll get to her in a sec. Uh, his wife was running, uh, a therapy practice out of there also when he was not using it as a studio. So but it was illegal. It was it was legal for both of them, illegal because those are both businesses and this was a residential apartment, but he was cheating and I, no, you know, I didn’t turn him in. If I could have got some money for it, I probably would have turned him in, but, uh, but I, uh, nobody ever offered me any cash, so to be uh to be a, uh, what’s that called, to flip to flip, to be, to be a CI confidential informant on Sam Liebowitz. Nobody ever offered me anything, so I didn’t do it. Uh, and he was there for probably 2-3 years, so that would been like 2010, that’s July of 2010, of course, when the show started. We were there for 2 or 3 years after that. And when I would get there early, like 15 minutes early. There was always, there was the divorce attorney, and you, you, you have to be listening to the, to the show for a long time to remember this. So there aren’t too many folks who may remember this, but, uh, his name was Larry Bloom, and he ran a show called The Divorce Hour with Larry Bloom. And so I would always walk in and he’d be talking, but he, he rarely had guests, rarely. Usually it was him. And see, the thing that he was going through his own divorce at the time that he was, that he, and he had been a divorce attorney for decades. He had like 2025 years of experience as a divorce attorney. And now he’s going through his own divorce. And the show, and Sam and I used to talk about this too, after, after Larry left the studio. The show was kind of cathartic, I think, for Larry Bloom because he would just read his notes. He had, and he had handwritten notes, many, many pages of handwritten notes because he’s got an hour show like, like I did. So you can imagine how much you got to write to read for an hour. And he was talking about, uh, his own divorce and The bad treatment that his wife was giving and he was bringing his kids into the thing and Uh, you know, of course, I only caught 15 minutes, roughly 1520 minutes every hour. He was an interesting guy. That was the show before me. And then I would, then I’d come. So then, uh, I was at 1 o’clock every Friday. Friday, 1 to 2 was my slot, and then I would start my weekend. 2 o’clock. The show’s done, weekend begins. Sometimes I’d go downstairs. There was a Chinese restaurant, might have some lunch, maybe a glass of wine, but in case I would start my weekend after this show was, was over. And the guests who were coming. They couldn’t buzz. You couldn’t buzz to get into the apartment slash studio because the buzzer, you could hear the buzzer on the mic. So my guests would be coming not as early as me, but they would be coming like 5 minutes early. So Larry would get annoyed if one of my guests buzzed because he’s still on mic. He’s still on the air. So we try to avoid that annoyance and people would just text me and then we would, we would buzz them in. Yeah, Larry Bloom, he was uh he was a bit of a character. And then, so, and then I mentioned Sam’s wife. She ran the therapy practice when he wasn’t using it as a studio. So, uh, she was Chinese and her name was Hong, H O N G. So I used to think, I never, I always thought of a stand up bit for this, but I never, I never performed this, but I had something written that New York City is the only place you’re gonna find a woman named Hong Leibowitz. Classic Chinese and classic Jewish name, Hong Leibowitz, not gonna find it anywhere else. So I was reminiscing. That’s it, you know, that’s uh, those are the reminiscences of the early years of Tony Martignetti Nonprofit Radio in Sam Liebowitz’s studio. Oh, and he had the crystals. He was, um, he was like a holistic practitioner too, and he had crystals on, on the studio desk and they were supposed to emit some kind of Power or orb or something, I, I don’t know. I, I didn’t believe in the crystals, but a couple of my guests through the years would say, whoa, you know, can I hold the crystal while I’m talking to Tony? Uh, sure, yeah, I’d rather hold that and something else. Sure, you wanna hold your crystal, go ahead, or hold Sam’s crystal. Uh, sounds a little sounds uh sounds, sounds a little, uh, risque to me. Hold, hold on to Sam’s crystal, but, you know, if you want to hold that, if it gives you comfort, if it emits something valuable for you, by all means, you can, you can hold it, you can hug it all you like while you’re, while you’re with me. So that was Sam Liebowitz’s studio on West seventy-second Street in New York City. Loved it first couple of years. And that’s Tony’s take too. Kate. Sounds like you could do your show and then go to therapy right after. You could have if my, my, my, if my therapist had been Hong Leibowitz, I could have knocked off to uh to at one time, but I was ready to start the weekend. 2 o’clock I was exhausted at because the show was a performance and we were, oh, I didn’t even mention that we were live streaming. We were live streaming on Facebook. So occasionally, very occasionally, we would get uh questions uh through the, through the comments on Facebook, but that was very rare. But uh, yeah, we were live, I forgot all the shows were live streamed so Larry Bloom was live. And then there would be a commercial for, for Sam’s studio, talking alternative network, and then my show would come. Yeah, we were, we were live streaming and there was also, of course, recorded for uh podcast purposes. We’ve got Bou but loads more time. Here’s the rest of managing money and your banking relationship with Keith Mstrich. Anything more about uh the reserves between the operating reserves, the endowment, anything more you want to say that I didn’t ask you about or we didn’t talk about? I, you know, again, make sure you have them. Don’t be afraid of debt. If you manage it smartly, it can be a tool, it can be a tool in your toolbox, and everybody in the for-profit world, you know, uses it. Just make sure you’re getting good advice, both internally from your auditors, um, who can give you good advice on this oftentimes as well. Um, and, and, and hopefully, you have At least one person on your board of directors, um, who has a financial background and can help you think through this and, and I know, I know not every executive director comes to the job having been trained, um, in, in, in, in organizational finance. Um, they, you know, a lot of, a lot of people get, yeah, a lot of people get promoted because they’re the best program person and then wake, they wake up one day, they’re the executive director and they’re expected to be a, you know. Uh, a mega administrator on all this. So that’s where you really want to look to the trust of people on your board, your treasurer, um, your board treasurer, and, and, and why it really is important that one or two people on your board can really be on your finance committee, provide that right level of oversight to make sure you’re not overextending yourself. Um, but, um, have some experience and background that can be your advisor and really help you. help you do that. Really important on smaller nonprofits who might not be able to hire the, the top level of sort of financial staff, um, or gonna be reliant on third-party bookkeepers who are trying to divide their time and attention amongst multiple organizations. The, those advisors on your staff can be really valuable um uh uh resources, um, for, for, for you. So, at, uh, I mean, you’re, you’re a senior advisor to a company called Crescent Care. So I’m gonna, I’m gonna give you the benevolent label of, of banker with the heart. How did you, how did you, uh, come around to that? What is it, what is it in your background that, uh, you became, uh, you were CEO of Amalgamated Bank instead of, uh, JP Morgan or Chase? Yeah, well, I spent most of my career, Tony, working in the, in the labor movement and working with trade unions around the country, a particular kind of non nonprofit, um, and there were a bunch of unions in the 1920s, um, who actually established banks, and there’s a couple of them that exist today, and one of them is the Amalgamated Bank. And the union I worked for owned that bank and I um I, I ended up um doing a lot of work with that and, and, and one day found myself um going to work for the bank and ultimately becoming the, the CEO of the bank. And it was a bank that really focused exclusively on, um, on the nonprofit community. Both are, are traditional bases, as unions, as, as unions as non-profit businesses, but then doing lots of other non-profit organizations as well. Um, I retired from there in 2021, um, and, uh, and, um, met up with the team at Crescent who’s been trying to take some of the tools that they built for small and medium sized businesses and really say, you know, we could develop a really great platform for nonprofits as well to really bring good technology to the table in terms of integrating with nonprofit accounting systems and other tools that are out there, um, thinking about, um, uh, a lot of times. Nonprofits are really taking advantage of uh of of by banks, because the one thing that nonprofits have that banks like is deposits. And because, and this isn’t meant to, to, to, to, to, to, to speak negatively about nonprofits at all, but sometimes non-profits don’t ask for as much money in terms of the interest that they might earn on their, on their, on the deposits that they’re putting in a bank. It’s a deposit banks love it because it’s a low cost of funds that they can ultimately lend out. And so trying to think about how can you work with nonprofits to know that they can actually maximize the return that they get on all of the funding that they, that they have in a bank, and then really trying to keep the fee structure low, right? Because if you can pay a lot of interest, if you can keep um fees really low, That’s as good as another source of income for a lot of nonprofits. And that’s, that’s, that’s how smart bankers should be thinking about relating to, to nonprofits. How can I maximize the income going in the non-profit so they can turn that into more more programmatic activity or another staff person or something like, like that, not leaving money on the table if you will. And then, and then ultimately, you know, if, if we can do those things, you know, that additional staff person might be a fundraiser. So that our, so that our deposits are rising. 100 100% or even a even a, even a fractional fundraiser, right, if it’s not a, not a lot of things that you could plow into doing those kinds of things and, and yeah, increase the top line um of your, of your, of your organization to just be able to, to, to, to do more. Now you mentioned something just in passing, but caught me, um, uh, the, the interest rate you can ask for, like, is, is the, is the interest rate negotiable on, on, on savings? Sure, it’s all negotiable, um, and because ultimately you have, you, you, there’s, there’s no law that sets what the interest rate is. Um, there, there, it’s really an individual decision in terms of what the, the, the, the, the bank wants to pay. And if you are willing to Leave your financial institution and go to another one that might pay you a little bit more interest. It’s the same as being able to negotiate any anything else. A lot of, a lot of nonprofits, um, uh, they don’t do that. They, they just think I’ve got this bank, I have to be there. I have to leave it there forever. They have a posted rate. They pay 1.05% on savings and So that’s what I’m gonna get 1.05. That, that’s what I’m gonna get. But if you’re, let’s, let’s take uh uh an organization that’s done a good job of having some reserves and might have a small endowment that needs to be managed, but they don’t want to necessarily go out to a big money manager. I mean, there’s lots of nonprofits that have a million dollars of operating reserves. That’s a really, really, that’s a really, really good account for a bank. Most bankers don’t want to lose that. And most branch bankers really don’t want to lose that because they’re being evaluated on how many deposits are in their bank and, and a number of other things. And, uh, and, uh, uh, but they’re not gonna, they’re not gonna offer it to you. But if you say, you know what, I’ve only been sitting here and I’ve only been getting, you know, 0.35% on my, um, on my savings account here and um I To the bank down the street and I said, I’m willing to move my relationship over here. What will you pay me? And they told me they pay me, you know, 1.5% or 2% or 3%. Um, I’d go right back to the bank and I’d sort of say, well, what can you do for me? And, and, and do that. And people should not be afraid to, people should not be afraid to, to, to, to, to leverage that relationship, to a certain extent. And I think it’s just one thing that you, you. said it to me, you’re just like, well, here’s the rack rate. I’m just gonna take it. I don’t, I don’t have an ability to do that. That’s just not true. Um, now, if you have a balance of $5000 in the bank, you probably don’t have a lot of, a lot of leverage, uh, in things, so you have to play it appropriately. But that’s not the case with a lot of nonprofits. A lot of nonprofits have, have a good amount of reserves, and, and those are valuable to the bank, and they should be, they should be working for you. We, you know, we, we also were, we were also in that period where there was no interest for a long time. Remember, after the financial crisis in 2008, we were in a zero interest rate environment. So a lot of people just got lazy. They didn’t think there was anything else out there to do. But there’s, there’s, you know, CDs on the marketplace right now that pay 4%. 10-year Treasury bond pays 4%. That’s kind of a peg for banks and people should be pushing, right, to get those kinds of rates. 4%, a million dollars, $40,000 you know, annualized, and that’s, to your point, that’s a part-time fundraiser. That’s a, that’s a part-time clerk that can help out on something else. That’s, that’s, uh, that that’s Keith, that that could be our, that’s our endowment spend. That might be your endowment if we have a million dollars now we’ve just like doubled our endowment. Income, yeah. Now, now, here’s a tricky thing, I think sometimes for executive directors because when they say something like that, they might hear right from their, from their, their staff, oh my gosh, do you know how much trouble it’s gonna be to, um, you know, to, to, to switch to a different bank? I’m gonna have to change all my bill pays. I’m gonna have to do a lot of work for somebody. I hate the naysayers, please. I like I whine. Oh, it’s gonna be terrible. So, so here’s the other thing. Push your bank or push your banking partner. How are you gonna help make it easy for me? And, and, and they can do it because what a good banker, again, banker with the heart, I love that, can do is they can come and really work with your team to help do the transition from one account to another, and, and, and really do the things like set up who has permission to be in this account, who’s in these, in these flows. And a smart Banker is gonna say to you, I can help you make this transition really easy for you. And, and because it is work for, it is work for somebody and, and, and it is, it is, you know, we do have finance staff that oftentimes are understaffed and we put a lot of pressure on them. Um, but, uh, but, uh, again, if the relationship is valuable to the bank, you know, the, the financial partner will help you, help you, um, um, move over. That’s outstanding and, and we keep trying to say it’s outstanding and then you pile on more outstanding info. Go ahead now with technology, Tony, there’s so many great tools out there to make things like payments so much faster, so much easier. Any nonprofit that still has a checkbook and is writing checks. Get into the 21st century because everything should be done being electronically. It’s easier, it’s faster, it’s safer. Checks are an incredibly dangerous way to lose your money as an organization. They get stolen, they get, um, they get, they get what’s called washed, and then people come up with counterfeit checks. That’s how people are getting ripped off and people need to be moving to more advanced payment systems these days as well. All right. Um, All right, since you opened the subject tech, I, I was, I was gonna get there after board reporting and some KPIs, but let’s talk about use of technology. All right, so checkbooks, we, I mean, I guess you should have one just for emergencies or something. Yeah, I have an emergency, you know, the, the system breaks down, you know, somebody, somebody can’t take an electronic payment, um, you, you, you have a volunteer that doesn’t, uh, can’t get paid any other way, um, you, you know, that, that kind of thing, but yeah, as well as a general rule, don’t do those anymore. OK. All right, what else, uh, technology-wise, should we be leveraging then this banking relationship? Yup. Um, so, uh, cards, right, are a great way to be able to do things, issuing your staff either, um, debit cards if you’re comfortable with it, credit cards if you, if you like. But good banks now can, um, uh, there’s, there’s ways to very, very quickly be able to issue every one of your employees with a card that has all kinds of restrictions on it. You can tap the amount of money that’s on it. You can limit it to only being able to be spent. That certain kinds of, of things, um, you can issue a card and by the way, it’s not even a card anymore, it’s just a virtual card, that’s a number, but that could be just for, you know, grant expenses for a thing that really makes, um, uh, making sure that, uh, only money’s coming out of this account, um, that might be restricted are going just for those grant purposes, and then at the end of the year, it’s gonna be a lot easier to, to, to, to do. Year end of the year reporting back to that foundation, um, that gave it because all your, all your transactions are, are in one place and really easy to do your 990 at the end of the year as well. So, so, so people have been afraid of cards, right? Because they think people will abuse them or other things, but now the ability to, to manage cards and, and, and prevent that is, is, is really terrific and, and, and, and really awesome. Um, Keith, let me just, do, do we still call them cards even though it’s, it’s a, it’s a virtual, it’s a digital digital wallet, it’s really digital wallet kind of thing or sort of digital payment kind of thing, or it’s just a number that you use to make a to to make. Make a payment, but yeah, I guess they still call them cards. I mean, even if you think about when you download a card into your iPhone now, right, and, and, and stuff, it’s still, it still looks like cards and all those guys we still call, we still, we still call them cards. So and you can restrict who, who has access to the, the, the specific account that that comes from this grant fund. Yeah. So, so let’s say I, uh, let’s say I’m, I’m gonna, um. Uh, I, I, I’ve got a, I’ve got a grant to do, um, uh, to provide, uh, uh, food assistance in Kalamazoo, Michigan. And you know, so Tony and Keith are the staff people that work on it. They’re the only ones that have access to that card. The only money that’s available on that card is the money that we got for that grant. There’s no other monies that are available on that card. Um, it can, it can only be used um to make purchases at supermarkets or, um, whoever else you might be, you know, farmers’ markets, wherever you might be getting, getting food from. No other purposes can be, you, you know, you. for that and the, the spending on this cannot exceed X amount. You can set it up to that level of, of, of specificity and, and, and the, the, the smartest tools now, literally, uh, uh, a, a, a good bookkeeper can be sitting at the, at their computer and just set this up in minutes. It’s, it’s really slick, it’s really cool and um it takes away all the things. that, uh, I never met a nonprofit staffer, by the way, who liked to do expense reporting. Um, it’s usually one of the things that, that is, is, is, is, is hated for lots of good reasons. Well, now, now the, uh, the, the card’s gonna do a lot of that cause you’re gonna, you’re gonna know that this was spent for this and it’s gonna track right into your chart of accounts as a, as a, as an accountant for an organization. It’s just, it’s faster, it’s more accurate. It’s, it’s safer and more and more secure. Um, and, and again, you, you know, I don’t mean to keep going back to what I really love is your banker with a heart, but your banker with a heart is gonna teach you how to do this and get you set up in the right way and, and demystify, um, a lot of these things that everybody’s out there. I heard that this exists out there, but I’m really afraid about putting it in my organization cause I’m a, I’m afraid I’m gonna screw it up. Um, and, uh, you know, we’re gonna be, or we’re gonna be taken advantage of, it’s not somebody’s gonna use spend more than they’re allowed, or, you know, but you’re saying there are all these levels of control. Yeah, and, and smart, smart financial partners can teach you how to do that. All right, so we need to overcome our long-standing fears of credit card abuse. Yeah. All right. And, and technology, right? And, and I, I, I, I think one, if I could leave your listeners with one thing, there’s a lot of people who think that electronics, this is not the wrap up yet. You got other subjects, but there, there, there, there, there, there’s lots of people think that like electronic payment, I’m gonna get ripped off it. My numbers are out there in cyberspace and, and, and all these kind of things. The most dangerous transaction you can do today is send, sending a check through the mail. That is the most dangerous, most open to fraud kind of transaction that you can, that you can do. Electronic payments are, are much, much, they’re much, much safer. They’re traceable, they’re trackable, you can retrieve funds, um, and, uh, it’s, uh, it’s, it’s a much smarter way to run an organization. All right. Is there, is there another technology you wanna share? I mean, that, that, that’s, that’s valuable to know. I mean, especially it helps with the accounting and the, the, the, uh, yeah, the accountability back to the foundation, the reporting. Um, is there other, is there other tech that financial tech we should know about? I, I, I think online invoicing and online bill payment is really something that’s, you know, really good to do. Um, you can, you can track your bills, you can, you can manage your payables um in a way that, that allows you to pay when, when you want, um, and, and do that. And I, and again, you can do things like for recurring payments, you. could set up a lot of templates and things that really, uh, the, the old fashioned ways you have to write a check to your landlord every month. The newfangled ways you set up that payment once, once at the at the beginning of a lease, you make it an automatic payment, you never think about it again. You just, you just approve it when it’s going to happen, but you don’t have to go through all the mechanisms, the, the machinations of making those payments. And there’s, there’s lots of technology like that that can just make a Uh, it’s, it’s both more efficient and it’s more accurate. And I think that’s the other thing, right? It’s really easy to transpose numbers, it’s really easy to do. Technology can make things a lot, a lot more accurate and, and a lot easier to reconcile at your end for, for, for for people. You forgot to sign the check. Yeah, um, and then, and then the other thing I sort of say is, is, um, from a fundraising perspective, right, on the other end, there are a lot of people who don’t want to send you a check anymore. They want to pay by card and, and increasingly, um, making sure that you have good tools to be able to take credit card and debit card payments and other forms of payment and be able to bring, bring those in and do it in a way that um um uh A merchant, what’s called a merchant processor, that company that is processing those payments for you, isn’t taking, you know, 3 or 4 or 5% of your, your pay and, and working with somebody who’s gonna make sure that, that, that, that payment that you make to process that payment isn’t gonna be, isn’t gonna be a rip off. But you want to set up the ability to have people pay you by, by uh electronic means and to be able to access all that small dollar fundraising. Um, that is out there. You want to make it simple, make it simple for people. I think there’s a lot of people nowadays that are like, I might be willing to give this organization, but don’t make me write a check, put it in an envelope, put a stamp on the envelope, send it in the mail. But if all I gotta do is be on your website and put my card in, uh, you know, I’ll do that. Oh, by the way, I might just click that button that says, do you want to make this a recurring payment as well? And, and can be hugely valuable for organizations. I think you’re talking about everybody under 35 years old. You know, writing a, writing a check, requiring a check is now a barrier for, I think anybody 35 and under. I gotta write a check and forget about it. I mean, they, but I’ll take the card option and maybe I will make it recurring, and now I don’t have to think about it. Yeah, yeah, by the way, I, I, I have 3 kids in that, in that thing. I bet I could go to them right now. I bet not one of them has $1 cash on them. So they’re just paying everything by card. They’re paying everything by card. So, so we have to, we have to, we have to be able to adapt and be able to take those kinds of payments, otherwise we’re not gonna get that donation. Let, let’s shift over to board reporting. What, what numbers should a board be looking at? Let’s say board meets quarterly, uh, without, without being too much in the weeds, but you know, what are, like, I guess KPIs because in a, in a minute I want to ask you about KPIs for the CEO like what should we be looking at like week to week even? But KPIs for the, for the board that meets quarterly. Yeah, um, so, uh, we’ve talked about some of them, right? I, I think, um, I, I think some of it is, is, do we have cash reserves and how many months could we operate if we had a real, a real problem. Um, I, I think that budget, the actual report is a really, really important report that boards should be looking at and looking at carefully every month and making sure that they really understand. that, right, we said we’re gonna spend this much money. Where are we? And are we, are we tracking appropriately? Now, don’t be a slave to the, to the, to the number that you set, you know, in January, when you’ve gotten to September because things change. Just make sure you understand why it changed, right? But I, I think, I think under understanding that and, and doing that is important. We talked about that cash flow report. I mean, a board should be able to understand that we’re going to have cash to be able to make our payments for the next several months, if not for the next year, um, looking out and, and looking forward. Those reports you don’t often, you don’t often get. Most organizations get the balance sheet. OK, great, you know, I mean, we have this much in our bank account, and our buildings worth this much, and we have cars that are worth this. That, that tells you a little something, but it’s really that day that management is, is, is, is the management of the organization on top of how much money we’re going to need? And if we get in a bind, are we gonna be able to survive for a while? I, I think those are the most important things that the, the non-finance people on the board in particular should, should, should be asking and should know. It sounds like you ticked off three things. I think cash on hand, like cash reserves, versus actual expenses. And, and monthly cash flow, do we understand what our monthly cash flow needs are? And do I have confidence that the organization is going to be in a position to, to meet those cash needs? Cool. All right. Um, how about for the CEO who’s probably looking like weekly or, you know, if, let’s say it’s a CEO that does not have a CFO, maybe they have, uh, if they have a let’s say they don’t even have a fractional CEO, which that would be, uh, that’s kind of rough, but We like, we have a bookkeeper, you know, uh, and it’s a staff of 5 or 6, and we don’t have a chief financial officer. What, what should, uh, the CEO be looking at week to week? So those same things are important for a CEO as well. Obviously, you’re gonna, you’re, you’re going to, to want to, to know, to know that. Um, I think the other, the other important thing is, is, um, money in is obviously super important. And do you understand what your pipeline of money in is coming in? Because in this world we live on fundraising, right? And so, Um, while there are nonprofits that certainly have nice sources of earned revenue because they have ticket sales or they have, um, you know, guests to visit a museum or they have, whatever, you need to understand, you really need to understand your, your, your money and, and, and what is your degree of confidence on it. And, and can you look out 6 months, 12 2 months in advance and sort of know what your funding sources are, are in at any given time, have some reliability on those. So, if you are reliant on earned revenue, are your earned revenue projections meeting, are your earned revenue actuals meeting your projections? And if they’re not, you gotta be on that right away. A lot of organizations let it go too long and you sort of say, we thought we were gonna have. You know, $10,000 in ticket sales this week. We only had $6000 and that’s happened two weeks in a row, right? You need to be making adjustments right away. Either, you either need to adjust prices, you need to think about expenses or whatever. But if those things aren’t coming in, you gotta be on it, you gotta be on it right away. Um, if you’ve um had expectations a certain amount of Grants, and some of those grants, you don’t get off kilter. You, you need to do that. If, if major donate, you know, major donors aren’t, aren’t coming in, you, you need to know that. Now I, I think, I think early warning systems on, on anticipated income need to be acted on very, very, very quickly, and I think a lot of people let it go way too long. Um. Um, financial reporting is always a looking backward exercise. So you don’t want to be too many people are reliant on my monthly report that might come out 3 weeks into the month afterwards. And, and by that, if, if all you’re doing that at that point is trying to think about that, that’s too late oftentimes to make corrections. So you really need to be on those, on those, on those, on those incoming kinds of things, um, very, very early. Um, uh, and then on, on the expense side too, right? You gotta make sure expenses are tracking, um, right? And, um, that’s a, I always find that to be a little easier because those are things that are much more under an executive’s control, right? You can control how many people you have. You can, you, you, you can’t always control things like The unexpected rise of health insurance expenses which just happened. So, you have to have some ability to do that, but, but, you know, I think it’s much more important to make sure that you know what your sources of revenue are looking like and, and are, are they coming in as, as anticipated. OK, all valuable. Thank you. Yeah. Um, so, Crescent Cares, uh, I, I, I guess Crescent Cas doesn’t offer any of the products or services that, that we just talked about, you know, you’re not, you’re not bankers with a heart at all. Uh, you don’t offer anything that we, anything we just talked about for 50 minutes, it’s it’s not, it’s not on your table, right? It’s not, we, we offer all the things I, we offer all the things I just talked about, right? And, and, and did that. And a lot of what Crescent Cars is doing is a lot of things from a technology standpoint that I would have loved to do when I was at, at, at Amalgamated, um, banks are stuck with a lot of old technology, and there’s. A lot of the new, they sometimes are called FinTech or other companies that are doing things online, they’re partnering with banks, but they’re doing a, they’re doing a uh uh a technological interface that is just superior to the, the old technology that a lot of banks are, are stuck with and that’s one of the things that, that Crescent CARS has done, which is to, to really bring modern technology to the, to the fore. Um. It’s there’s lots of fintechs out there doing it. Most of them are doing it for the for-profit sector, uh, going all the way back to the beginning of our conversation, because that’s where they think the bread will be buttered. Um, organizations like Crescent Cars are saying like the nonprofit sector is huge. Why, why aren’t there, why aren’t there more banks that sort of say, hey, we could actually You know, build, um, the same products and services, but have the mentality and the temperament to support the nonprofit sector. Um, sometimes people will need a little more help and assistance to thinking about how to transform to those new technologies or just need a little bit of a bigger helping hand, um, to get through financial tough times. All right. Thank you, Keith, really valuable. Uh, you, you’ll find Keith on LinkedIn. Uh, I sent you a, uh, I sent you a uh connection request. I hope you’ll accept. Uh, and, uh, and you’ll find the company at, uh, Crescent Cars.com. Keith, thank you for the like banking insight, you know, the relationship that we can expect, the fact that we can talk about interest rates, have a, have a negotiation around interest rates, all very eye opening. Thank you very much for all that. Great, Tony, I enjoyed it. Next week, bookkeeping red flags and your boards oversight. Notice, notice there’s, you get two financial management shows in a row. This week, money management, banking, next week, bookkeeping, these these things don’t just happen. This is very all intentionally planned out. I got lucky. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio, big nonprofit ideas for the other 95%. Go out and be great.
Stephen Halasnik: What We Can Learn From For-Profits
Let’s not fawn over for-profit companies. Not everything they do carries over to our nonprofit community. But some things do. Like building systems and processes; diversifying revenue; knowing KPIs cold; relentless customer focus; and, more. Plus, let’s look at what nonprofits do better. Stephen Halasnik walks us through the best of both. He’s co-founder of Financing Solutions.
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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. We have a listener of the week. Rusty stall in Beacon, New York. On LinkedIn, Rusty asked me for an old, very old show going back to 2010, the year we started the show. And we had some comments back and forth and uh in one of his comments, he said that he loves that I do nonprofit radio for the other 95%, and he had other all caps. Obviously avid listener, says the tagline of the show correctly in, in, in print. Uh, oh, and also that, uh, nonprofit radio had inspired his own podcast, Fund the People. So we have spinoffs, we’ve got, uh, uh, loyal listeners, and one of those loyal listeners is our listener of the week. Thank you very much, Rusty. I’m glad that the show really inspired you to launch your own podcast and, um, that I’m glad I helped you out some time ago. Our listener of the week, Rusty Stahl. Oh, I’m glad you’re with us. I’d get slapped with a diagnosis of broncho candidiasis. If I had to breathe in the idea that you missed this week’s show. Here’s our associate producer, Kate, with what’s going on. Hey, Rusty. And Tony. This week it’s what we can learn from for-profits. Let’s not fawn over for-profit companies. Not everything they do carries over to our nonprofit community, but some things do, like building systems and processes, diversifying revenue, knowing KPI’s cold, relentless customer focus, and more. Plus, let’s look at what nonprofits do better. Stephen Halaznik walks us through the best of both. He’s co-founder of Financing Solutions. On Tony’s take 2. Hails from the gym, the Halloween parade. Here is what we can learn from for-profits. It’s a pleasure to welcome Stephen Halaznik to nonprofit Radio. Steven is co-founder of Financing Solutions. The largest provider of lines of credit for small nonprofits. He has built 7 successful businesses over the past 30 years and 2 of the companies made the Inc 500 fastest growing list. The company is at financingutsnow.com. And Steven says he’s not very active on social media. Steven, welcome to nonprofit Radio. Tony, thank you for having me. I, I’m looking forward to this. Oh, thank you very much. Uh, you have some uh interesting ideas about what we, uh, on the nonprofit side can learn from our comrades over on the, on the for-profit, uh, business side. Um, but first I want to explore your, uh, your Jersey roots. It looks like you’re a New Jersey boy. I am. I, I live in, and I love saying it because, you know, the connotation for New Jersey is that it’s ugly and Uh, it’s, uh, anybody who’s been to a lot of New Jersey know, knows that’s not true. Uh, it’s, uh, I live in the lake and mountain region of New Jersey which people are always shocked to know that there’s a lake and mountain, there’s lakes and mountains and so it’s a beautiful area. I live about 50 minutes outside New York and I’ve traveled the world and I, I tell you, it’s, it’s the area I live is special and so I’m proud of it. Uh, wonderful. Uh, I, I saw your, your town, uh, we can shout the town, Boonton. That’s where my offices are, yes, and, and yeah, so I live 15 minutes away. I, it’s, uh, I, I think I’m living in a little more rural than Boutin, but Boughton is a, an interesting town. Mountains and lakes. It’s mountain lakes and yeah, and I saw that you, I saw that you went to Rutgers also. So between the two, I thought Jersey boy, yeah, I grew up in, uh, up in Bergen County in the northeast corner of the state in a little town called Old Japan. Oh sure, beautiful. I went to a 1776 house there. Oh yeah, the 76 house. Yeah, that, OK, you were, you were 5 minutes from my house. The 76 house. um, I used to go there with my parents. That’s in that’s actually in Japan, New York. That’s right, right, it’s right over the border. It’s, it’s a 5 minute drive. My parents used to go for Sunday brunch so often that I could tell you where the Eggs Benedict was located. And I had a funny Eggs Benedict because that’s where, uh, that’s where Benedict Arnold was put in prison. That’s right, yep, and then he was hanged up on, uh, on, uh, no, Colonel Andre, yeah, Andre. Uh, up on, uh, Andre Hill, they walked in from the courthouse at the 76 House to the hill, and there’s a monument there where he was hanged. Yep, yep. So it’s really old building. It’s beautiful. I had my rehearsal, my wedding rehearsal dinner there. So, oh, wonderful. Well, where did you get married then? Uh, well, uh, a chart house in, uh, on the Hudson, the one in Weehawken, yeah. OK, but you had the rehearsal, who was so close to, we were living in Nyack. Oh, Nyack, New York. OK, Rockland County. OK, you were living close to the 76 house. Yeah, yeah, um, yeah, I’ve been there probably dozens of times with my parents through the, through the years. It’s beautiful, it’s a cool place. Yeah, right, fantastic. So welcome. Uh, another another level, another level. We can we can share. All right. Um, So learning from, uh, for-profit businesses I’m all in favor of, um, I, I don’t get that many pitches like this, but, um, I, I like them when they come, so that’s, that’s what attracted me to your, uh, your pitch to, to come on the show. Um, why don’t you acquaint folks with, uh, since you do work for your company is around nonprofits, uh, acquaint us with uh financing solutions. So, uh, for the last 12 years we’ve been the largest provider of lines of credit to small nonprofits in the United States, um. Anybody who’s ever tried to get a line of credit from a uh commercial bank knows that it’s almost impossible. Um, typically a bank’s gonna want a personal guarantees, uh, they’re gonna want collateral. It’s a very laborious process and to be quite honest with you, banks don’t want to work with nonprofits. There’s too many, um, concerns they have in regards to if they have to declare the fault and the press, the PR behind it. So, especially for small nonprofits, um, so we, we are, uh, we, we, we have that niche for ourselves. We’re one of the only companies that really kind of does it. We are providing, uh, we use our own money. So that’s the reason why there’s no PGs personal guarantees, there’s no collateral. It’s the best way to use this product, uh, is, is you have uneven cash flow. And you know, if, if, if you know the money’s coming in. It’s a good, and what’s really interesting is we’re actually a little slow right now, uh, and you would think that would be the opposite and it tends, and the reason being is that nonprofits tend to be very responsible. And if they know that money’s not coming in, Then they tend to not go into debt. That’s very good to hear. I’m glad we’re, I’m glad we’re overall, we’re responsible. They are, yeah, but that’s why we do the line of credit for 2 weeks, 30 days or something, you know, that, that’s not the end of the world. That’s that’s, that’s the purpose of the, of the product, get you over a low cash flows period. Now, if you’re because you’re relying on your, I don’t know, is it like 90 days if you’re relying on your credit line too much, that’s a, that’s a bad sign. I, I think so. I think 90 days would be 90 days is a little much. I mean, we had certainly have clients that go way past that. I, I would tell you is that you should understand, and I’m not selling you on anything, you know, you, you know, it’s, we are, we’re 5 star rated, and the only reason I point at the statistic is whenever we, you know, I talk to clients all the time, they love that they. have this ability. I never had a client say, oh my God, it’s expensive, or, oh my God, I, I, you know, you know, I, I wish I didn’t have this. I have just the opposite, uh, I hear the just the opposite. Um, it’s really valuable. And, you know, if we’re gonna bring it into our discussion, for-profit businesses use lines of credit all of the time. So, it’s, it’s. A way for them to manage cash flow. And by the way, if you think you’re a nonprofit and you think that you’re unusual that you have ups and downs in cash flow, what you’re not. Everybody has ups and downs in cash flow. I’m a little, I’m a one person, uh, solo consultancy and I have a line of credit at my bank. Yeah, because there are months when, uh, someone pays slow or there’s nothing due or you gotta get by. Yes, all right. So, um, so your idea, your idea for coming on was, uh, things we can learn. On the nonprofit side, as I said, from, uh, from our, our friends over in for-profit, um, like strategies during tough times, what do you, what, what’s your advice there? Like this is, I guess these are things that you don’t see nonprofits doing that they ought to consider doing, is that, is that it? Well, yes, and so business wise, yes, and listen, other than building 7 companies over the last 30 years, I’ve been an entrepreneur my whole, uh, almost my whole career. Um, I also am lucky enough to work with executive directors all the time, so I, you know, I know what’s going on in nonprofits. I’ve also served on two boards. So I have a little insight as to both sides of the table. Now, uh, you know, Tony, you know, during this talk, I, I’d like you to really kind of give a little bit more insight as to, you know, I have 10 areas that I think uh uh really successful business owners do. Um, that, uh, that I’ll share with everybody, um, and then maybe, you know, because you know the nonprofits, uh, much better than I do, you can just give us your take on it and it kind of apply it even more. So, uh, you know, I, I’m happy to address the crisis. I just actually did a, uh, um, uh, uh, a white paper on what to do in a uh uh crisis as well. Um, and I’ll, I’ll give you, that’s, that wasn’t on my list, but I’ll, I’ll, I’ll give you my two cents and, you know, the idea behind a crisis is survival. It’s, I mean, that’s not a big deal. But you always wanna fight, be able to fight the next day, so you have to really buckle down, cut costs extremely fast, um, I think the worst is gonna come down the tubes and really reduce your cost structure as quickly as you can. I’ve been through 3 major recessions in the United States and all my companies that I had during that time. Um, you know, really had to survive and, and so I know what it’s like, and, uh, you know, it’s a little late now and if you haven’t done it, but you, you unfortunately you got to really cut costs and uh, you know, unfortunately 65% of all nonprofits costs go into often payroll so you uh unfortunately have to look very closely at that. So, so this is saying you you’re saying as the crisis emerges. Yeah, well, we’re in crisis mode right now, right? Yeah, well, yeah, uh, well, not as bad as 2008, 2009, or, or 9/11, not like, well, I’m talking about nonprofits if you’re, you know, the government funding, we saw a lot of our clients nonprofit, yes, you’re right by State Department. I mean, the 12 years I’ve been doing this, this is the worst time in nonprofit’s history in, in, uh, and during COVID, you know. The the donors stepped up and then all of the nonprofits got money that they weren’t expecting and people did a really nice job and now we’re seeing not over the government funding stopping, but, uh, also, uh, uh, we’re not seeing uh donors stepping in like they did in in COVID. Yeah, no, I understand. um, and a lot of that, you know, during COVID was. Uh, initially nonprofits were very reluctant to ask because they were afraid that, you know, everybody’s we’re all staring down our own mortality but we’re like, you know, at, at the early stages we didn’t know if a trip to the grocery store, you know, could, could end up uh getting, we, we get a disease and, and there’s no cure for it, there’s no, uh, vaccine for it yet. Like a trip to the grocery store could be deadly. So, so no profits backed off, but our, our advice, you know, the, the, the advice consistently was you still have needs and you have to share those needs, and people, people, yes, people have greater concerns about their own health and mortality and their families today than they did 3 months or maybe even just 3 weeks ago, depending on, you know, when we’re talking, but you still have, you still have needs and let your donors balance. Give them, give them the, give them credit for being able to balance their own now greater concerns and maybe needs with your still continuing ongoing, you know, your needs, but give the donors credit and, and I think that’s you don’t step up. I agree. I, and I said cut costs, but the second part of that is, but I think this is more obvious to people that you have to be putting everything you can into fundraising. Uh, you know, grants, uh, donors, uh, you know, you have to be putting a lot of that into, and that, that kind of moves us into like the 10 points that I thought I wanted to communicate today, um, to everybody about what really good people do who let me just add a little point to what you just said about not cutting fundraising, you know, that, that’s very shortsighted is when you know because that revenue fundraising is your revenue. All the, all the streams you just mentioned, uh, you know, that’s, that’s your income. And when you cut your income sources, then, then you, you may as well cut everything else. And the other thing you need to be, you need to be cautious about knee jerk reactions. I think, I think what happens you start to really be, uh, what’s really effective, what’s working, and you, you kind of zero in on those, uh, things and. Uh, uh, you know, one of the things that during recessions, uh, that I learned, uh, in this case of recessions we’re talking about for businesses and we’re gonna be going into a recession, if we’re not already, uh, and again, let’s be clear what a recession is. A recession is a negative GDP for two full quarters. That’s the consensus. So, uh, negative growth, so of the United States. And so, uh, do you foresee, you foresee a recession. We don’t don’t statistically have one no brainer. No, no, we can’t tell because statistics aren’t coming out. Yeah, we can’t do we know what the statistics are, but all right, assuming. Right, well, that, again, it’s gonna be 2, it’s gonna be 2 full quarters, so it’d be 6 months, you know, we’re, uh, we’re definitely in a, in a huge slowdown. But, uh, this is, I think this is something I’m about to say that’s very helpful. I think you want to look at your organization and, and I did this and say, where do I want to be in 3 years from now? And it, what it, you know, it, it allows you to have a sense, once you’re past that initial stage of, oh my God, I, you know, think once you are able to stabilize your nonprofit, and you can get to this next phase, the next phase is what do I want our organization to look like when this gets better? Cause it’s gonna get better. But, you know, whether it’s one year. 2 years, 3 years out, it by doing something like that, it galvanizes the purpose of your staff and you, and it gets you out of this negativity and more into a positive. And that really helped me through recessions, I know. OK. But, so like, let me read off the 10 things and, uh, and then we’re gonna then if we can, we circle back. I don’t know if we’re gonna get to all 10 of them. A good exe a good business owner, and I’m talking about for uh a business that’s between, uh, well, there’s two types, but Steven, just tick them off quickly. Don’t go into detail on any of them and then that’ll give us the most time to be able to go back. Go ahead, read them off. Works on their business and not in it. OK. Uh, they build systems. Uh, number 3 is to make sure 10% of their business doesn’t come from one client. They know their numbers cold. Uh, they are not overly optimistic and more, uh, and idealistic, they are, uh, realistic. They focus relentlessly on customers. Uh, they know exactly their perfect client. Uh, if we could translate to nonprofits, that would be their perfect donor. Uh, what that person would look like. They, uh, they, uh, they are business owners who are really good at what they do, communicate company culture, purpose, goals, and company direction, and they know them inside and out. And their staff knows them inside and out. And uh they keep learning constantly, and lastly, they manage their cash flow. So those are the, uh, the, the 10 I have, and I tried to rank them in order. Um, the first one, which was works on their business, not, is not in it, is what I often see with executive directors who are under, uh, the revenue is under 2 million like so to speak, in revenue a year that usually those executive directors are doing everything. And they’re they’re in the weeds, they’re in the weeds and not in the treetops, and you, you may not be able to get there, uh, so the, you know, the way that you do that is you, you, you either delegate to get out of the weeds, or you get to a point where you can hire a second in command. And that, you know, it may not happen to 2 million, but that’s the goal is for you to not be the, uh, the person who’s doing everything at the organization. You, and by the way, usually you know it because you’re burning out, which is very common. Yes, you’ll feel, you’re right, you’ll feel that. Um, I have a suggestion for transitioning from one state to the to the next one employee to the second or third to be where you can where you can hire a 2nd or 3rd, and that’s using. Consultants, freelancers, help you, help you build up some of your some of your capacity maybe in grants. So then you then you can hire a grants person full time because you can justify that or your individual fundraising, uh, maybe it’s, uh, events. I’m not, I’m not keen on events as primary fundraisers. Maybe I should like that that would be like a footnote, um. But, uh, you know, building up your sustainer base, building up your social media presence so that you have a funnel of folks that you take from, you know, the people who engage with you on Instagram and you try to, you move them, whoever’s willing, into donating or volunteering. Volunteering can also be a valuable transition method. So between those two consultants and, and using volunteers. Uh, those can sort of be a bridge to, you know, you as the sole employee to being able to expand the, the full-time employees. Yeah, and I, I’ll also add one to that too that I learned. I, I, when I was, I had one company when we were at 5 million, um, I, it wasn’t enough for me to hire a second in command. So I gave somebody on my team who I really liked a dual role. Not only did they do the job that they did, um, but then I asked them to take over as director of staff, and then I paid them an extra 5000 or $10,000 I forget what it was, um, to, because they took on some additional responsibilities and it allowed me to transition. So, uh, well, you know, if you’re talking about like in this same topic. Uh, working on the business, the executive director, or let’s just talk about the business owner, they really good business owners typically focus on one or two things that are the most important for the organization. In a business, it’s about revenue. It’s about how can I drive revenue. And that’s where they spend their time and I think it should be similar in the executive director for a nonprofit where they’re really, you know, 95% of their time should be in regards to driving revenue. Unfortunately, what happens is the the smaller the nonprofit, often time the more the executive director is much more comfortable working in the, the, you know, the, the other side, which is how can I help. The people in the cause, you know, my cause and you know it’s the operation side of it, yeah, right, let’s go to number 2. I want, I would like to get some detail on each of the 10. So let’s, let’s go to your second. They build systems, so they, they make sure they have processes and procedures in place. They make sure their employees follow those processes and procedures. They use technology really, really well, um, to make everybody productive, but they don’t, you know, they, they build processes so that think of it this way, if one of your key people were to leave and you have to have somebody else come in and fill that spot. Would they be able to get up to speed super quickly? And um and there’s a, there’s a, there’s a reason for processes are so important is because it builds a standard in your organization about how things are gonna get done. In essence, they replicate the way you would do things, um, and you’re, you know, now you’re, you’re documenting it and you’re making sure this is the key, you got to follow up to make sure people are following the processes. What’s your third? Uh, make sure this is a big one. Make sure 10% of your business doesn’t come from any one client. So often what we see at financing solutions, in fact, this is one reason why we will not fund somebody, uh, uh, is because if there are a large percentage of the business only comes from one or two, either people or grants. Um, so if you, you know, in a. I, I don’t know what the magic number is for a nonprofit, but in a business, if more than 10% of your business comes from one area, then that’s not a good sign. When you say one area, you mean one client, one client, not, not one industry or market or something like that. OK, alright, so yeah, um, I mean, look, you know, our listeners are small and mid-size nonprofits and it’s, it’s very possible that. More than 10% of fundraising revenue could be coming from either one person or one foundation or one government agency. It’s a big red flag if that’s the case. I mean, yeah, I mean I’ve heard of like substantial amounts of revenue coming from. Well, maybe it’s not a single government agency if it’s different government agencies, then that’s a little different. Um, OK, but if it’s a single agency, just to be clear, this happens, uh, so many small business owners who are not, you know, you know, are not that experienced, uh, or not very good at what they do, they get like it happens all the time. They’ll get 90% of their clients from one, a 90% of their business from one client. That’s a big problem. If you then the reason being, of course, the most obvious if you lose that client, you’re really in trouble. So Decentralized, like, you know, revenue, revenue sources need to be decentralized. Um, look, you know, in your first year or something, you know, if, if you, if you’re successful, I mean, a foundation grant, well, it could be, uh, it could be a foundation that funds start up, you know, like they’ll fund you for the 1st 2 or 3 years, and then after that, you know, they’ll wean you off or they’ll just cut you off. You need to be self-sustaining. So look, in your first year, you can take what you can get. If that’s a foundation or a large donor or I mean, look, it could be even the funder, and it could be the founder funding it him or herself, obviously that’s an exception, but you need to get off that, you know, you, you. It is, it is dangerous. It, it’s, I mean, think about, think about it like if you’re $3 million of revenue and you know you go to bed at night just hoping that your biggest donor doesn’t, $300,000 or more, a million dollars doesn’t just go 1/6 of your revenue doesn’t go out because the donor had a bad year, had a fire in their home, you know, whatever. All right, enough said. It’s time for Tony’s take too. Thank you, Kate. I know tails from the gym. The on Halloween week. The there was a little uh a preschool parade right through our community gym, because the preschool is just across the hall from the gym in the community center. So the kids came through, uh, interrupted my elliptical workout. I, I mean, how can I keep running on the elliptical when the kids are going by. I had to stop. I had to give them their due. So otherwise I would be an old crotchety, you know, so and so, so no, of course, everybody stopped in the gym. There was like, I guess it was about half a dozen of us in the gym. We all clapped. Little preschoolers went by. There were two Supermans. There was a princess Arielle, uh, a cowboy, and a cookie monster, and the there was a girl who was the cookie monster. So it was all very cute, of course, they just, they just marched through with their little preschool, well, not the adults aren’t little, with the preschool leader and, and then there, there was a a woman following. Uh, and they did a little parade just through the gym. And it was adorable, so. Great, uh, uh, a fun, you know, every, every tale from the gym is not a crotchety curmudgeonly, you know, why is somebody doing this to me type, right? Of course not. Halloween parade, it was great fun. Loved it, very adorable. And that is Tony’s stick too. Kate. Sounding like the Scrooge of Halloween over here. Well, yeah, I mean, they, they came through, they’re parading through the gym. I’m busy, I, I have things to do. I, I, I don’t have time for parades, especially, you know, impromptu, unplanned, um, you know, I’m on the elliptical here. Come on people, please. No, it was, it was fun. It, it was, it was fun to see the, of course, see the little preschoolers walk through. It was very adorable. We’ve got Bou but loads more time. Here’s the rest of what we can learn from for-profits with Steven Halaznik. The next one is, uh, they know the numbers cold. They, they know the key performance indicators KPIs. They’re the things that really matter to their organization. They know them off the top of their heads all the time. So these, you know, what are, what are some key KPIs? Well, for, well, for a for-profit business, uh, uh, number one would be profit. Well, well, let’s do the nonprofit. Can we do the nonprofit side, or you can help me with it, but I would say revenue, profits are revenue, revenue of all sources. Yes, revenue of all sources. I earn income as well as fundraising. Number 2 would be, um, I, I think. would be, uh, uh, where your costs all are, what the percentage of your costs, costs are, where they come from. So what percentage of your, uh, are you paying in salary and versus revenue? Um, what, what, um, let’s say, uh, uh, you know, some of you maybe the three biggest areas of cost in your organization, I think it would be really, really important. Um, what, what else would you think, Tony? Um, cash on hand, cash on hand. Oh, definitely, yeah, OK, how many, how many months of cash should we have? I, you know, I Yeah, I, I don’t know. I, you know, they say, uh, for an individual, they all say, oh, come on, you started 7 businesses and 2 of them were on the Inc 500 fastest. You must, what did you look for? I always had a line of credit. Oh, so you, yeah, I always had a line of credit, you know, this is, but the one area that you should know that that nonprofits blow away businesses, for-profit businesses that is budgeting. And forecasting. Yeah, you have some you have some things where nonprofits do better. They do. I was gonna get to those after we did 5, then I’m gonna get to get to the nonprofits do this, but this is more about that. Yeah, well, they just nonprofits are fantastic at budgeting and forecasting and, and, and also making and following up on it. I don’t know, listen, you understand, I know. 3300, 400, 500 business owners because I’m constantly involved in that circle. And I don’t know, I literally do not know one business owner, right? And this is from businesses from 1 million in revenue to 20 million revenue that budget and forecast. I don’t, I just don’t know anybody like that. I’ve never done it. And I don’t know any other business owners who do it, but all the clients that we talked to with, they all budget really, really well, and that’s a, that’s a positive. OK, all right, um, all right, so know your numbers. So, all right, so we talked about, uh, oh, so you asked me then, OK, so cash on hand. Um, Not sure. I mean, You know, you might have, you might have, uh, well, especially in the 4th quarter, you might have weekly production goals. You probably have at least biweekly production goals in the 4th quarter, if not weekly production goals. So you’re, so you’re, you’re paying attention to those, um, I’d I’d like to know. Yeah, away from the money side, but meaningful contacts, how, how many meaningful contacts are is your individual fundraiser or are your individual fundraisers? Having in uh I guess over a month, meaningful contacts. I mean, a meaningful contact could be, could be just left a phone message. I mean that can be a meaningful contact, not, you know, not call me back, that’s not meaningful, but happy birthday, left a phone message, happy birthday, happy anniversary. It’s the anniversary of your very first gift to us. That’s always a very meaningful one. Remembering people’s donor anniversaries you gave to you gave your first gift to us eight years ago today. Nobody, nobody tracks that no individual tracks that fundraisers who track that so fundraisers who track that you can really touch your donors. So I’d say meaningful contacts, uh, from your individual fundraisers that, that, that’s another, that’s a metric I’m interested in. Yeah, and so, uh, what my suggestion to everybody who, who’s listening is, um, is you should have an Excel spreadsheet and on Excel shell shells uh spreadsheet, yeah, you should have, yeah, you should have your KPIs that you care the most uh uh about. Uh, I, I would tell you not to overdo it. Um, and I have a reminder on your calendar or if you do have an, uh, someone who’s working internally as an accountant or something like that. Um, a bookkeeper, give that to them and say, I want this every single month, or you do it every single month, you know, yourself. And every single month, you, you, you update that calendar, I’m sorry, that spreadsheet so that you know your numbers and also so you can see trends, and I, I would tell you it’s very helpful to be able to look back eventually at 2 years ago, 3 years ago, 5 years ago to see where your numbers trended. Um, and so that’s my suggestion. OK, do one more and then we’ll go back over to the what nonprofits do better side. Yeah, um, 5, you’re on your number 5 now. We’re on number 5. So, uh, this is one I got from my business. I have a business partner and, uh, he, he works more on the, uh, operation side, so he’s dealing with a much more documentation regards to, uh, to, um, nonprofits and also talks to executive directors, uh, even more than I do. And he’s the one who gave me this and he said executive directors are too optimistic and idealistic, um, and, you know, when it comes to, uh, uh, so that’s what the, you know, that’s one that he kind of wanted to put that down over optimistic and over idealistic, yes. OK, um, can you, can you channel your, your, uh, your co-founder and say a little more about, I mean, what would be generally an upbeat class of people, I think. Well, I think that’s, I think, uh, he, he said overly. So, uh, it’s, I think more experienced business owners know, um, to not grow too fast until they have their model down. And they, they, they, they really minimize making mistakes, uh, when they’re too small. The whole idea is to build a build a runway. It typically, uh, as a small business owner, you, you, it takes you 3 to 5 years to really understand your, your business and the marketplace you’re in. And, um, you want to be able to, uh, uh, I used to have a great business, uh, mentor. I had him for 25 years, and he said, the longer you stay in business, the more chances is that you’re going to figure everything out. And so that, that is kind of what your goal should be to, to grow, um, uh, not too fast until you really figure out, you really have your model down. Let’s move over to the uh nonprofits do it better side. So budgeting, we’re OK, tick off what else, what else, one other that we do better? Nonprofits have a built-in purpose that really galvanizes the team, the mission, the mission, and really, uh, for profits have to, uh, they all and good ones, really good ones. Um, uh, have to uh work on understanding what their true mission is, so that, uh, and, and make sure that they have buy-in from the people who work for them. Um, and that’s, that’s not, uh, really good experienced business owners know how to know what their culture is, know what their mission is, uh, know what their goals are. Um, but it’s, it’s it from what I’ve seen is nonprofits have it, uh, the, the purpose built in and that really allows you to have a energy in the Nonprofit with your employees, um, that is, is hard to duplicate. So over on the business side, you all or some folks need to be more, you know, I mean, this is, you’re talking about essentially like culture and that that’s gonna start from the top. That that the the CEO of the business is clear about the values, the, the culture, the, the, the just the overall the, the spirit of the organization, what you know, I, I hope that it’s more than just profit. It’s maximizing we’ve got maximize profit. That’s that’s such a shall I don’t know, but you know I work on the nonprofit side, but to me it’s such a shallow. Uh, pursuit, I itemize profit. That’s why we’re here to maximize profit. That I don’t, I don’t know any good business owners who, I don’t know any business business owners who do that. I don’t know one, not one. They are all, they’re, you know, I listen, going on this podcast talking about, you know, for-profits versus nonprofits, it’s, it’s, it’s a little scary for me because. Yeah, because it’s a safe space, it’s a safe space here. Yeah. And that’s why I’m asking you for advice, but um nonprofit, people who are in a nonprofit sector, often are don’t look favorably upon for-profit businesses. But when you’re in a for-profit business, uh, and I like the the hardest decision. I think people are gonna be surprised to hear this. The hardest decision that a business owner has to make is to lay off people. It’s the hardest decision that you make. And I think most people who are not in a for-profit business are surprised to hear that. Um, I know that that gives, uh, all the people I know angst when that’s something like that has to happen. Um, so, you know, the. Uh, for-profit businesses, uh, want to have a purpose, um, uh, and, and a mission and, and a culture, and really good executive director, I’m sorry, really good business owners. Get to that really, really early. And the reason why I put this down is that I’m a big believer in building culture, purpose, mission, and goals really, really, really early. I, I actually did that before I started the companies, you know, so. Let’s go back to your number 6 because I really, I don’t want to shortchange nonprofit radio listeners. So you’re number 6 for what we can learn better. Now, I, I wanna relate it back to nonprofits after I say this, but, uh, really, really good companies focus relentlessly on customers. And, um, and I think when you look at customers for nonprofits, um, I think the area is, uh, your customer, you, you have two. You have your cause, uh, the people that, you know, I mean let’s use the word your clients who are you’re doing your services for maybe and you know that everybody’s different, but, uh, but I, you know, you’re in, and the other side is your donors, you know, focusing relentlessly. On the donors who are donating money to, to your cause. And, uh, and that’s what I, uh, that’s what for-profit businesses do really well. And it’s something for you to consider if you’re running a nonprofit. And the only thing I would add is uh volunteers. Yeah, you’re right. The people who are benefiting the people who are doing, getting the benefit of your work or the animals or, you know, relentless focus on them, also they’re donors and, and I would add volunteers. I agree, agreed. Next one, number 7 is, uh, knowing exactly their perfect clients. That’s what for-profits do really well. And the reason for this is, uh, uh, in a for-profit business, you, this is for marketing, so that you know where to put the money and where you want to put your effort into getting clients that really can use your services. And if you translated this to a nonprofit, I think where this could be used is, do you know what your perfect donor looks like, or your, or your volunteer looks like? Do you know where to find them? Do you know how much money it costs you to get them? Yeah, um, do you, like, why, you know, you’re perfect client. And I, the way you analyze this is you look at the people who are giving you money now. And you say, hey, you know, how did they find us? and what do they care about and what resonates with them and why did they give to us? And uh where they, where else do they hang out? You know, it’s the client model, and that allows you to focus your energy very efficiently and effectively because if you don’t have a lead generation system to get donors or clients to you, Then, um, then you, you’re really spinning your wheels a lot. Uh, uh, on the business side is because your, your ideal client profile, is that something I ICP or do I have a right, is that acronym I your ICP? OK, OK. I’m surprised. I’m surprised I got the right. OK. I that’s by the way, that’s like. The end of the business that I’m really good at. I spent a lot of time, I spent 95% of my my time in the understanding of that and where do we find our clients. I don’t go out and do it. I just, uh, work on the model of that to really understand it. What’s your number 8? Uh, experienced owners for businesses know, know, uh, they, they, we talked about it already, but they communicate company culture, purpose, goals and company direction. And they, they really stay laser focused on those, and they’re always talking about it, and they’re always making sure that it’s, that the company is doing it, and that their staff knows what the company culture, purpose goals and and company direction is. So what I used to do, uh, uh, you know, what I do with my company and uh ones in the past, is whenever we have a meeting, I make sure I review those things and I ask the staff, are we living up to this? You know, and uh and and really, really good business owners make sure they they they they stay true to that. You do that in every single meeting? Uh, I do it, uh, in every, every monthly meeting that we have as a team. That’s correct. OK. People don’t roll their eyes. No, because if you get, here he goes again with the culture again. I gotta hear this. Well, I, I’ll tell you if someone like, uh, if, if I, I would be paying attention to that, but I, I wouldn’t be, I, when I go into meetings, I don’t lecture. I, I ask questions. I think as long as it’s being lived, then it’s, it’s not eye rolling. I mean, as long as they’re witnessing it in between the monthly meetings, they’re seeing the company live up to it. In just day to day, you know, just day to day decision making, then, then it, then it’s true that the company is in fact grounded in, in these values in this direction and these goals, right? I mean it has to be lived in between the meetings. Yeah, I mean, it’s all you need to say is, you know, this is our company culture, our purpose, our goals, and, well, don’t go over goals yet, but that’s too big a deal. But here’s our company culture our purpose and our direction, um, is over the last 30 days, did you say, did you see any instances where we didn’t live up to what we’re trying to do? You know, that’s, that, that doesn’t dictate that asks. And, um, I, I’m not an intimidating person. I mean, my, my, the, the people who have worked, uh, with me, they, uh, feel like they’re part of the company, uh, that it’s not my company, that they’re a part of it. Um, so yeah, I’m a big believer in buying and the only way I’m gonna get buy in is if they really believe in this stuff. Right, right, that, that’s essential, that, that’s essential culture and they’ll be again, you know, they’ll believe in it if they see it in practice. What’s your number 9? Uh, uh, really, uh, good business owners are continuously learning. They’re just constantly learning. And you know, this goes back to, um, and I think they’re not just learning as a company, I’m sorry, they’re not just learning as a person, but they’re helping, they’re helping people, um, in their company learn, um, they create a learning atmosphere. Um, and it’s constantly, you know, how can we be better at what we do, um, how can we better, how can we be better for our customers, um, you know, it’s, and, and the business owner is always reading, learning, asking questions, really, really gives the best business owners that I know. In fact, I just spoke to one of, 11 of my friends who’s a fantastic business owner. And he, uh, he, uh, he’s just such a, um, uh, he just is always, uh, a benchmarking, uh, you know, learning from other companies, even in his own sector. So I think in nonprofits is, you know, I, I, you, you know, one of the things you, how you can translate this is also, you know, do you have a, a group of people. People that are, uh, other nonprofit executive directors that you talk to, uh, that’s very valuable, right? Having a peer group, definitely, because, because when you’re in the leadership, it, it, it can be lonely at the top, uh, people have agendas, you’re not sure who to who to trust 100%, you know, so having someone who’s objective about your business and nonprofits are a business, they just, they just happen to be incorporated as a not for profit corporation, but it’s. They should, I always say they should be run as businesses. Someone who’s objective about your business, who doesn’t have a stake in the outcome or your decision. Can be a very valuable, right, peer supporter, mentor, call them whatever you like, friend, friends are good. We like having friends, you know, friends we can bounce things off. So yeah, what’s different with this, what’s different with this guy I talked to yesterday, he was, he’s Dwight, is he, uh, he and I actually had a had a company, uh, uh, he had his own, I had mine that we were both competitors. And that’s, you know, most people think, oh, well, if you’re competitors, you don’t talk. Well, Dwight and I talked all the time. And, you know, his, his company was at the time was $90 million my company was $11 million. We were in a $13 billion dollar industry, so we were both small potatoes, and we both knew that it didn’t matter. We weren’t gonna cannibalize each other’s business. We were gonna help each other’s business. So look at it that way. Your final, final one is, is, uh, it is self-serving, but uh I wanna leave I wanna leave a little time to go back to nonprofits do it better side so. Don’t, don’t, don’t go too long on number 10 because I wanna, I wanna end with, and with that. Go ahead. What’s your number 10? Um, they just, uh, they have a plan to manage cash flow, um, and that is right, you know, there’s gonna be ups and downs and either, you know, they have a certain amount of money that they figured they put aside. again, you got, uh, uh, nonprofits are better at budgeting, um, you know, or you have a donor who, who will always step up to help you when things are, uh, when, uh. When your cash flow is down or you have a line of credit in place, or, but you have a plan. You have a plan, uh, uh, that, that, that handles when there’s ups and downs, uh, in cash flow. You mentioned something about donors having trusted close donors they might be board members, maybe they’re not board members, but trusted donors who you know you can go to when there is a crisis, uh, you know, they’re investors, they love your work, they know your outcomes, they respect the CEO. You don’t come to them on a knee jerk, but you know we something happened, uh, you maybe had a catastrophe of, of whatever sort imaginable, and these are the folks you can go to and say, you know, can you help, can you step up, help us in this help us in this crisis moment? Yeah, the problem that I’ve seen is that, um, that sometimes OK once, maybe twice. But when you have to go back to that person over and over again, yeah, well, that’s then that’s kind of becoming the knee jerk, right? It’s a little embarrassing. That’s like, yeah, that’s like having your relying on your line of credit for, for 6 months. Uh, yeah, no, it, it is right, then they’re gonna start to question the leadership. Like why do you have so many crises? OK. Let’s go back to the nonprofit to do a better side and wrap up, give us a, give us a third one that uh you all on the commercial corporate, well, we’re all corporations. You all over on the for-profit side can learn from us. Uh, Yeah, you don’t have a 3rd 1, do you? I really don’t have a 3rd 1. Yeah, yeah, I, I would be, I’d be like shooting in the dark, I think, you know, I, I, you know, I think, I think employees want to stay with your organization longer, you know, they, they care more, so they tend to be happy, but, you know, the problem actually I just wrote a paper about this today, which was, um, about, uh. Your, your staff needs still to be fairly compensated fairly as well. And a lot of nonprofits think, well, the, you know, you’re here for the cause and I don’t need to pay you as much. Yeah, that’s bad. Yeah, yeah, it’s not really great. What about something around passion. I, I mean, I’m sure business people are passionate, but keeping the passion, it’s related to what you said, mission, you know, mission alignment, keeping that passion burning. In, you know, uh, I, I use animals as uh as an example a lot. I’m not sure why, but let’s. Clean water, clean water. You know, just reminding folks every day, every day, not literally, reminding folks routinely that we’re here for, we’re here for drinking water for children, for, for, for the infirm for, for those of us who are healthy every day, we all need clean water and you know, and sort of keeping that passion alive. I don’t know. You’re, you’re on the business side. I’m not sure. I, I, I, I maybe I’m stereotyping business people, but I, I wonder if the, if the, the, the early on passion, does it stay? Does it stay 5, 10 years, the passion for, for, for why you built that business because that’s what I’m advocating, keeping that passion burning in yourself. and, and on your team. I, I, so I, I’ll answer it indirectly and I think that the burnout at nonprofits for executive directors is much, is, is significantly higher than it is for uh business owners of businesses. So it’s interesting you should say that because the built-in purpose, you would think would lend itself to not burning out as much, but maybe it’s because the nonprofits have to fight so hard. Um, to get funding and it’s such a, it’s such a much more difficult, I think, um, uh, uh, issue than it is for a for-profit business, uh, to succeed. Um, I, I don’t know statistically if nonprofits fail higher than non than for-profit businesses, but the burnout syndrome in a nonprofit is much higher and I I, you know, I often say, um, remember that this is a marathon and not a sprint, and you need to be, you, uh, you know, nonprofit owners and business owners need to remember that, um, you need to take care of yourself first because you’re no good to your employees, you’re no good to your customers, you’re no good to your cause if you’re burnt out. Perfect. Self-care, absolutely. Leave it there, that comes first. That should have been your number one. Steven, Steven Halasnik. You’ll find the company at financingutsow.com. Thanks very much, my fellow, uh, my fellow Jersey boy, thank you very much for sharing. Thanks for having me. It was fun. I’m glad. Next week, another conversation with Art Taylor, the CEO of AFP. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.
Steven Puri: Takeaways From Film Work, So You Flow & Do Your Best Work
Steven Puri brings lessons from his work in film, which is inherently remote and distributed, to help increase your personal and team productivity. Time boxing; mono-tasking; focus music; dopamine management; and more, will all help you achieve and maintain a flow state. Steven is CEO of The Sukha Company.
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And welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d bear the pain of necrotizing ulcerative gingivo stomatitis. If you made me speak the words, you missed this week’s show. Here’s our associate producer, Kate, with what’s on the menu. Hey Tony, we’re serving. Takeaways from film work, so you flow and do your best work. Steven Pury brings lessons from his work in film, which is inherently remote and distributed to help increase your personal and team productivity. Time boxing, monottasking, focus music, dopamine management, and more, will all help you achieve and maintain a flow state. Steven is CEO of The Sua Company. On Tony’s take 2. Tales from the gym. Mary plays too much heavy metal crap. Here is takeaways from film work, so you flow and do your best work. It’s a genuine pleasure to welcome Steven Puri to nonprofit Radio. Steven is the founder and CEO of the Sua Company. Suka means happiness from self fulfillment in Sanskrit. The Suka is a focus app that bundles all the tools necessary to have a focused experience and a healthy productive workday. He has a background in TV and film. With names like Fox, DreamWorks, and Sony, and including computer generated visual effects for 13 movies, plus Independence Day, which won the Academy Award for visual effects. I know. See, you don’t have to, I, I, I’m, I’m certain that what I’m saying is truthful. You got this. The guy’s a firm right here, he’s validating everything I say and I know you gave it to me. I know it’s correct. The company’s at the suca.co and Steven is on LinkedIn. Steven Puri, welcome to nonprofit radio. This is great. I hope we have a very entertaining and hopefully helpful episode. Already. Well, you’re you may be the first guest who’s uh felt necessary to affirm the the facts in your bio. Just appreciating it. You’re giving the aha aha. We know, we know it’s I can come along if you’d like. I appreciate the validation. No, no, don’t, so. Um, yes, you sent me a very interesting pitch. Where should we begin? We’re not a beer, by the way, this is a very interesting pitch. Oh, you opened a can of, he says it’s water. Rambler. Rambler. It sounds like a beer to me, but he says, you know what, I was on a Zoom and knowing that I’m in Texas, it was like 10 a.m. last week, and a woman said, Is that a beer? I’m like, it’s 10 a.m. in the morning. She’s like, well, you live in Texas, so I don’t know. I was like, OK, fair enough. You know what, you win that round. That, that one’s yours. I’m older, I’m old enough that my, uh, the family car when I was born was a Rambler. Oh wow. We had an old Rambler, and then we switched to a Ford Torino, but right before you got that AMC, the bubble AMC. My mom had an AMC wagon, not a pacer. Now you. She didn’t have the pacer, but uh my mom eventually did get an AMC wagon, yes. Yeah, yeah, those were the days, carburetors, you know, carburetors, fuel that was those were the days when fuel injection was written on the car. It was part of the, it was part of the, it was the biggest feature fuel injected. We got to get one of those. Newfangled cars. Yes, one of the injectors when the carts went out. I know. OK, so you’re so curious because I remember you want to flow states. We’re gonna talk about work with all sorts of things. Where should we begin? Well, I want to let’s put together, uh, remote productivity. Explain how these things intersect for those of us who are not acquainted I certainly not acquainted with how films work. We’re all consumers of film, but nobody knows how they work. Happy to spell any of that out for you. So yeah, the quick summary of my career is, it’s somewhat Forrest Gump-like in that I had very lucky things drop in my lap. I would like to believe I’ve coupled that with some hard work to make something of those opportunities, right? So I was born, we’re talking about, you know, a few moments ago. The son of two engineers at IBM. So, you know, it’s like when your mom is a great figure skater, you probably learned to figure skate when you’re a kid, right? So I learned how to code. So I was a young engineer, went off to USC in Los Angeles, but made money working at IBM as a junior software engineer, right? Happen to be in Los Angeles at a great film school, you know, although I was not in the film school, USA is a famous cinema TV school. And I was there when film went digital, when computers became powerful enough to say we can manipulate film, right? So computer generated effects, nonlinear editing, Pro Tools for audio, all that sort of stuff like exploded, and I was there. Very fortunate. I spoke engineer and I spoke creative. So I started producing digital visual effects, complete falling ass backwards into, oh this is kind of cool. Oh, you could use my skills? Great. did about 14 movies as you know. Some better than others, but I did the effects for Braveheart with Mel, True Lies with Cameron, 7 with Fincher, like a bunch of look how he drops names. Mel, Cameron. These are amazing when you’re like 22 years old, it’s amazing opportunity. Most people would say Mel Gibson. You just say Mel. Did you not know who I meant? I did know who you meant, but it’s just, it’s just such a cool way of why you need it on the phone the other day with Cameron. Cameron and I were chatting, you know, rang me up, of course. I, I never called Cameron. I don’t need to. Cameron rings me. Send him to voicemail. Go ahead. Sorry, Mel and Cameron. OK, yeah, OK. So back to the point I was making. Oddfather, uh, which is the answer your question is, so I fell into doing film because film became digital and I knew computers. So I produced the digital effects for a number of movies including Met Roland Emrick and Dean Devlin when they’re going to do Independence Day, produced the digital effects for Independence Day for them. We won the Academy Award for the visual effects, which is super cool, you know, it takes a village to do that very remarkable part of that, right? And Roland Dean and I got along really well, so we set up a company going forward to do digital effects. So we raised about 15 million adventure. Went off, hired about 80 people, ran that for 4 years. We got an amazing offer from Das Berk, which is a big um media conglomerate in Germany. Bought us out when I was 28. Suddenly I have cash in my pocket. I’ve sold the company, and as one thinks in their twenties, you’re better looking than you are, you’re funnier than you are, more successful, you know, there’s a lot of luck involved in hindsight, and that is when I decided to get deeper into film. I said, rather than just making the digital part of someone else’s movie. Could I help getting it, uh, get a whole movie made and got on the studio track. That ended up, as you know, I was a vice president at 20th Century Fox, uh, so there I was running like the Die Hard franchise, Wolverine franchise, a lot of action summer movies. I was an executive vice president at DreamWorks for Kurtz Norsey, which was the era of like Transformers 1 and 2, Star Trek 11, Eagle Eye, like those kind of movies, um, and then. Uh, I had a moment where I was like, I don’t think anything I’m working on is actually that meaningful. You know, everything was kind of a, as you can see now in the box office, it’s like just all you can see are Avengers movies, spinoffs of Disney titles, Pixar movies, you know, Star Wars, you know, spinoffs, and I decided to get back into engineering cause it’s the other thing I knew and I was said I wanted to do something more meaningful. So I looked for things where I could contribute and one of the things to bring us to today was I’ve been very fortunate, as you said. To work with some really high performers who could do it sustainably, do it for a number of different causes, not just, you know, for movies or tech, but in a number of areas, and those lessons I share a lot today. It’s it’s why I built the website that I built, which is a flow state website. It’s why I lecture often. I’ve uh been lucky to to share a lot of the the things I’ve seen about how you can be sustainably a high performer. So a lot of this film work is remote work, that that’s how, that’s that’s the overlap between film and remote productivity. With the pandemic, it was a shock to the system, right? Suddenly Zoom became a verb. Everyone’s like, oh my God, we can’t work, right? Here’s the thing about film for 100 years. Every film has had remote, hybrid, and in person. Movies start with writers writing from their homes, their their writing partners’ living rooms from coffee shops. One idea gets some traction. You get a little production office two days a week, it’s like you meet with the costumer, what should they wear? You meet with the, you know, designer of the, the production designer, you meet with the location scout. Everyone goes off the rest of the week and works, you know, hybrid. And then you’re on set all day and all night for months on end in photography. It goes back to hybrid and then remote, but the funny thing is, in film you would never say this. If I were talking to you and you’re a producer, I’d be like, oh, Tony, you’re in the remote period of your film. You’d be like, what are you talking about, Puri, right? But if I said, oh, you’re in, you’re in development, you’re in pre-production, oh, you’re in prep, you’re in photography, or you’re in post, you’d be like, yeah, that’s where we are. We’re just code words for the exact same thing, that film’s done for 100 years. OK, that’s the kind of stuff we don’t know. Uh, we, it makes sense as you explain it. Uh, that’s why I came here very, very cogently, yes, but, uh, yeah, right, posts, we’re in post, yeah. You’re in. We’re we’re, I’m just, I’m just throwing out phrases to this, we’re in right now. We’re right now we’re in production, right? It’s we’re in production. Yeah, yeah, and this is actually principal photography. This is the, the leads, you know, this is not some second unit shooting backup footage. This is like we’re in, we’re we’re in principal production. You are the star of the series. If the podfather is in the episode, it’s principal photography. Along with the guest, OK, bringing principal photography right now. Excellent. All right. So you didn’t sound so much cooler than we’re on Zoom. I’m busy for that. I’m gonna be in principal photography. You have a way with words. Yeah. Um, well, you introduced me. This led you, uh, somewhere along your career, I guess you, uh, you studied the great minds of productivity. I got to work with. You name some of them on your website. It’s a good, I hope I can be productive without recognizing any of the great names of productivity because I didn’t, I don’t recognize any of the names in your. That section of your site, but tell me what you learned from drop some, drop some names like Mel and Cameron, drop some productivity names. OK, so I will tell you this I’m gonna introduce the names, not just as names, but as why they’re important, OK? So, yeah. There is a concept about flow states, which I know some portion of your audience who’s playing along at home or in their car, they’re like, I’m a flow master, I get it. Some maybe have a passing understanding of that, like they’ve heard it, they know it’s in the zeitgeist, but what is it, right? So let me explain to you why we’re talking about, for example, Mihai she sent me high, which is. He had a thesis. Wait, say his name slower. Mihai should say Mihai. OK, thank you. It’s that really long, uh, Hungarian name and yeah, on your, oh, the one on your site. OK, bingo, yeah, OK, so here’s the interesting thing about Mihai, right? Many interesting things. Here’s one. He had a thesis, he said, if you talk to high performers in very different disciplines, athletes, authors, artists, scientists. These guys and girls go into these concentrated states where they do the thing that makes them famous, the thing that moves the world, and they describe it in very similar ways, and he’s like, what’s up with that? So like Prometheus, he’s like, I wanna go up to Mount Olympus, bring down this fire and share with everyone. He did his research, he wrote the book called Flow. It is the seminal work on this. It is why we call it a flow state, and he said a great thing. He said, I chose this word. Because it was the most beautiful metaphor for what I found. Which is we are all on the river, paddling to move ourselves forward. But if you will line your boat with the current. It carries you, it magnifies your efforts. You go further and faster. He said, that’s what these people have figured out how to do consistently. That I find fascinating because I’ll tell you my first flow state. I had never heard the word flow state before, but I had experienced where I was like, wow, what just happened? I did great work. I did it quickly, and I feel lifted up as opposed to depleted. And that was magical. OK, we are gonna talk about that in detail, uh, because, uh, we’re gonna, we’re gonna come to that, um, I, I think it’s something we’ve all experienced. I know I have, but how to crazy when how do you experience a flow state? Like what is it like for you? Well, I’m writing a, I’m writing a book on the type of fundraising that I do, planned giving fundraising. I’m writing a book. So there have been. A few times when I’m sitting and writing and I lose track of time, right? And and then I look back and it’s like it’s been 2 quarter hours and I would have thought it had been like a half hour or something and I, and then, and I look back and I’ve written, you know, 1500 words that’s a lot for one sitting. 1500 words, you know, so that’s what it’s like, that’s an example of what it, yeah, and it’s, it’s, it’s, it is exhilarating at the end. 2.5 hours, 2 1/4 hours. Where did it go? I, I had no idea. So, but I think everybody’s experienced these things, but I have another question that I that I find this fascinating. Were you listening to music or silence? No, silence. I find you have a, you have a tip on music. I know focus music. I, right, we’re getting, we’re getting ahead though. We’re right, OK, but I’ll answer your question. You asked me a question, so I don’t want to, you know, I, I have a, I have a background in improv. don’t say yes and yes and. So yes, uh, the, uh, the, the, the answer to your question, I, I find music distracting. Mhm Even if it’s classical music, it’s certainly if it’s Springsteen or Zeppelin or um Rolling Stones or anything I know the words do, then it’s highly distracting. But I’ve tried even classical, and then I, I, I get caught up too much of the music. So for me, music is a distraction, uh, and so it was not part of that. Those, those couple of times I’ve, I’ve been in that flow state, but, but I’d like to, all right, we’re gonna come back to that because I, I do wanna, I do want to come back to that. All right. So, um, so you’ve got, all right, you’ve got the, uh, the app, the Suka, the Suka app, right? And this just puts a lot of the, well, sua.co, yes, the sua, the sua.co. Don’t go to sua.co. I don’t know what you’re gonna find there, go to the, the original, you gotta go maybe not the original. You gotta go to the authentic, the real suka, the sua.co, the sua.co. That’s where the app is, which I’m sure encompasses all these things that we’re about to talk about because you have a lot of strategies, remote remote work strategies. You have a lot of passion for this. Well, I hope so. You’re devoted to, yeah, I hope, I hope you’re not devoted to something you don’t feel passionate about. That would be a horrible way to we’re gonna, yeah, we’re gonna, we’re gonna cut the mic because the guy talking about productivity is not moved by the work that he does. That’s, I think that’s a threshold. So that’s like in your screening somewhere like, do you care about what you do? Yeah, do you give a shit about what you do? Not really, but it makes me buttons. Yes, no, yeah, yes. All right, so you got some strategies, um, and some tactics. Strategies, tactics, tips, yes, ideas. What’s time boxing? Oh, great question. OK, so. I’m gonna tell you something to tell you something. The first thing I tell you is this, which is that highly concentrated state we talked about. You’ve experienced it, I’ve experienced it. We look up, you go, man, I wasn’t watching the clock, did great work, feel good, right? Your brain doesn’t drop into a flow state instantly. You don’t sit down and go, I’m in flow. Now, research, and there have been a lot of smart people have done the research. Anything smart I say on your pod is because someone else has done a lot of work, and I want to be very respectful of that, OK? So, research shows it takes 15 to 23 minutes for your brain to drop into that state where everything goes away, but the work, right? So if you get interrupted. It takes another 15 or 23 minutes to get back in, right? For that reason, if you want to do what Cal Newport would say is deep work, right, as opposed to shallower returning emails or paying bills, but the deep work, I’m writing my book, I’m doing my business plan, right? If you want to do that, you can’t do it in 5 10 minute increments. You can’t say, oh, between these two zooms, I have 19 minutes, I’ll go do some deep work. You need to block time. And here’s the thing is sometimes it feels weird to do that because people want to book meetings with you. You have to put it in your calendar, like it’s a meeting with you. It’s sacred time. Boundaries, exactly boundaries. And I’ll tell you, in this current company that I run, as well as the last company, when I became aware of this. We had a conversation with the team saying, hey, you know what? I would much rather that people came into the staff meeting and said, hey man, yesterday I had this thought, and everyone kind of looked and went, oh my God, what Tony said, like, It kind of changes like what we’re doing as opposed to remarks and staffing going, I returned all my emails and my, you know, slack inbox is empty. There no company wins because of shallow work, right? So if you want to encourage those kind of deep work, you have to say, where is this sacred time and agree upon it, which is to say you and I are working together and you say, you know what Steven, I’m really good 9 to 11 in the morning. Don’t slack, we have a deal. Don’t slack me at the time. Please don’t set client meetings at the time. Let’s just keep that sacred and let’s try it for a month and see what comes out of it. That idea of time blocking, excuse me, time blocking is really important if you want to do the things that move the world as opposed to. Homework The shallow work, uh, as opposed to the shallow work. Interesting. All right, um. All right, so yeah, devote time to yourself. You said 15 115 to 23 minutes to get into, yeah, so block an hour or two. Don’t block 15 minutes. Don’t block 30 minutes. Yeah, yeah, OK, OK. Monotasking Excellent one, and many people have written about this, which is, you know, there was a popularity, this idea of like, I’m a great multitasker, probably like became popular 1520 years ago, right? Yeah, I hated that. Yeah, exactly. So I will hate it with you and we’ll be bonded by this. As research shows, Multitasking, at least for most people on which we’ve done research, is actually just monotasking, where you do context switching. So it’s not actually that you’re like a computer that’s multi-threaded, where with one hand you’re painting, the other hand you’re writing a symphony, you know, and your eyes are driving, right? That is not actually what we do. It is sequential. It is to say, hey, I’m going to focus on my blog, but then I’m gonna get distracted and go over and like return some emails real quick, and then I’m gonna go over and do this other thing, right? Each time you do that, you’re monottasking. With the added burden of when you switch. You have to take where you are, the context of where you are in that blog, and save it in your mind, go, I gotta remember I’m at the 3rd paragraph or I was gonna write the thing about the thing that happened yesterday, right? Then you have to load in the context of the next thing you’re gonna do. Oh right, the emails. I had to return that email to Tony. So you are storing context, you’re reloading context, and when you switch back, you have to do the exact same thing. So you’re monottasking in the middle of that, burning all this brain energy trying to remember where you were with something. It doesn’t actually serve you. It serves you to start something and finish it. I’ve always thought that was that was the case that we, well, I, I’ve, I’ve seen research as we are, we are inherently poor multitaskers, and it always, it always just seemed like it was, it was you, you’re, you’re putting a finer point on it, but it always seemed like it was just sequential. Like people were just bouncing around and they’re calling it multitasking, but they’re just doing one thing at a time. There you go, because like you said, we can’t drive and send an email. And, and talk to somebody at the same time and paint and make dinner, yeah, yeah, yeah, so agreed. OK, all right, OK, so tell a story. I don’t want to just go through, you know, time bas boxing and tasking a good a story like. Tell us, tell, can you tell relate some of this to a film story that we’re gonna want to know like, well, I heard that about this. I’m watching and I just I’m gonna tell a story. You get your listen here we come, zip it up. And we’re gonna tell a story. I’ll tell you two stories. They both relate. Important principles about how to get the most out of your brain. With the story, right? OK. First thing you and I were talking about time blocking, right? And I brought the example of you saying to me, hey Steven, listen, 9/11 in the morning, golden time for me writing my blog or do we just block that out. Just don’t bug me at that time, right? What that speaks, what’s implicit in that. I you know your chronotype. Chronotype is the concept. There are times of day you are more adept at certain kinds of things. I’m gonna give you a film story the first time I encountered this. There is a famous screenwriter in Hollywood, Ron Bass, Rain Man, My Best Friend’s Wedding, like a bunch of stuff. He writes the kind of stuff that Hollywood A-list stars say yes, I’ll do that, right? He was infamous in Hollywood. He would not talk to his family in the morning. He would get up, not say hi to his wife, not talk to his kids. He’s like, listen, I’m not the dad who’s gonna be like, who wants pancakes, you know, like, who needs a ride to school? He said. Because when I start talking to you. I can no longer hear my character’s voices in my head. And this guy gets 1 to $2 million a script to write those words, right? Of course his family’s like, Dad, you go get that $2 million script. We’ll talk to you later. Yeah, yeah, we’ll talk to you. I’ll talk to you in the afternoon. But he was completely aware of his countertype, which is that 5 to 9 a.m. was golden dialogue time. In the afternoon he could do collaborative work. That’s when he would do studio meetings, meetings with other writers, he had all stable of writers he worked with, so he was intensely self-aware about his chronotype. So I share this with you as our first story, which is. If you want to determine your chronotype, you can do it for free. Grab a piece of paper and a pencil. Draw a little grid Monday through Friday, Monday, you know, afternoon, you know, morning and afternoon, right? Jot down for the next week in the morning. Generally, what did you do? Oh, I worked on blog posts. How did you feel, smiley face. Oh, in the afternoon I worked on business plan, applying for grants. How did you feel? I’m telling you, you do that for 5 to 10 days, you will see the patterns and you will start to say, oh my God, I should do all this kind of work in this time block, because that’s my prototype. And it’ll tell you because you’ll feel a certain way, right? So story number one. Happy with that, ready for story 2? That’s a good one. Yeah, yeah. OK, I got that’s a very good one here, so great. I’m gonna have to tell my mom. This is so cool. OK, so second story, and this is one about how you train your brain. To fall into certain states because of where you are, the the relationship between mental space and physical space. Again, first time I saw this was years ago. And right? we talked about Independence Day, right? So Roland and Dean, who co-wrote, Roland directed and Dean produced, but they co-wrote scripts together. They would go to this vacation rental down in Puerto Arta, some beautiful, I’ve never been there, it’s a white marble villa in Puerto Art, right? They would write there. They would rent it for 1 month, 2 months, and go ride. I asked Dean about this. I was like, what’s the deal? He’s like, there is a room. Where in the morning, the light comes over the pool, and in that room we don’t think about our agents, we don’t think about budgets, we don’t think about studio notes or casting problems. We Write the movie we want to see. When they were going down to write this one. Roland told his assistant, you know, Joey, go, go rent the villa. Joey came back and said, it’s rented. It’s a vacation rental, right? Someone else has rented it, right? Roland called his entertainment attorney that Friday and said, John, buy the villa. By Monday, Roland owned a $5 million villa in Puertota. Where those renters went. I don’t know. We don’t know this. They came back 6 weeks later. With the script that became the 3rd highest grossing movie in film history. There’s something about that space for them, and this is not to say you need a $5 million. I know everyone listening to the pod has $5 million lying around, they want to buy a villa. I get that, but for the one or two people who don’t have $5 million lying on their desk. I saw this later when I was remembering DreamWorks with Alice Kurtz and Bob Horsey. For those who don’t know, these are the writers who did Transformers 1 and 2, Star Trek 11, Eagle Eye, Mission Impossible 3, Zorro, The Island, like amazing guys, incredibly talented, and When they got in crunch time. We were on, you know, the little Amblin compound, the dreaming compound is on the Universal Studios live in Hollywood, right? Across Lankershim Boulevard is the Universal Hilton. I’m just gonna say it’s not a glamorous property, OK? It’s where you go with your kids the night before you go on the rides, and that’s about it. They would have their assistant rent a room there when they were in crunch time, we have 3 weeks to deliver Transformers too. They would go work out of a hotel room over there. I thought to myself, these guys are also pulling down $12 million a script. They could go to Bali, they could go anywhere to go, right, they go here. What occurred to me is this. They met back in school. That hotel room probably evoked for them dorm room with Kurtzman on the edge of the bed, his laptop and Bob at the little desk, and that’s how they tricked their mind into where these scrappy writers who have to prove ourselves we gotta get this done, and it worked. So that is something I shared. It’s again free to exercise. Don’t work everywhere doing everything. It does not help your brain. If you have a particular place where you write. Your blog, where you work on your business plan, where you do grants. Do it always in the same place and your brain will start to fall in. It’ll recognize I’m here and it’ll say, oh, OK, this is what we’re gonna do. Oh, it’s time and place. Yeah, your best time. You wanted. I gave you your time, your best place. Well, I hope that’s not all, but yes, we got started. It was a key key it’s like, you know, it’s introspection, it’s self-awareness. Your best time and your best place. Yeah, let us aspire to be self-aware and, you know, change the world. It starts with awareness. I agree absolutely. Um, OK, um, you, you mentioned music and, uh, we said, you know, I, I don’t want to talk about the flow states, so, so, uh, focus music, I guess music, what’s your, what’s your advice around the flow states and how does music get involved? You said something interesting where you were talking about, uh, music didn’t work for you and you first did lyrical music, right? I can’t listen to Bruce Springsteen and the Rolling Stones or whatever, right? Absolutely true. Lyrical music is very hard to focus to because you want to sing along. Second thing, you know the second kind of music you brought up? I remember, yes, yes, I remember, right? As a classical, I tried, I tried classical. Yeah, classical music is not like flow music. It is wonderful, and there’s some people who love it, right? But it is complex. My brother is a professor of music at UVA, like dual PhDs at Yale in musicology music theory, like listening to him talk, it is insane how much is going on in classical music, right? So I say this because, yes, there’s a lot of research on sound, the oral AU oral environment that helps you drop in. Now, the sweet spot for most people, and this may not be true for you, Tony, but for most people, is music that is 60 to 90 beats per minute. It is ambient, non-vocal, repeating music, certain key signatures more than others, and when I was creating, you know, the flow state website, you mentioned the Sukka, right? I was like, OK, great, there’s a ton of research on this. I have a bunch of friends who are film composers. Hey, could you write me like 1000 hours of music that is basically long rhythmic tracks that help you fall in and stay in flow, right? I learned something. After throwing up, we had all the music organized into the playlists, lo fi playlists, upbeat, down tempo, yeah. A buddy of mine, Julian, who does the sound for the LucasArts, the Star Wars games, right? It’s up and ran. He called me. He’s like, I just got back from Nepal. My, my kids’ high school graduation present, wanted to go to Nepal. I took her to Nepal. It was great, right? He’s like, one day while we were there. In Kathmandu. It poured rain, like this lush, delicious rain. I had some of my recording equipment. I recorded it. Do you want some? I was like, sure, for free. OK, let’s try it. Quietly put up a playlist in the middle of all the other playlists and just called it Himalayan Dream reign. Let’s see what happens, right? Can I tell you it is our 3rd most popular playlist in Sukan now. It is just rain in Nepal, and I can see I’m running the platform. I can see who’s listening to it. So I’ve emailed people and be like, hey man, I would love to learn. What is it about rain that you prefer over music? And it was so, it goes back to that mental spaces thing we talked about 5 minutes ago. If you were to be very reductive about what people told me, they would say, oh, there’s an association I had when I was young and studying. I’d be my grandmother’s house in Georgia. Oh, we had this lake house, oh, where I grew up, and it is that rain triggers them to, right, I’m back in school and I’m doing my homework. Really interesting. So then we experimented because of course, once I learned that I was like, duh, why didn’t someone tell me this? We found recordings of a surf. I do live very close to the beach, right? You know, I’m across the street from the ocean. Yeah, yeah, from the ocean, right? So I thought, OK, well, rain, got you. We put up a a stream in Japan, uh, this famous lake that has these indigenous birds in Canada, the surf, things like this, they became mildly popular, not as popular as the Dream rain, right? Plus Himalayan Dream Rain had a pretty good name. Then a woman reached out to me, one of our members, and said, hey, I had a baby during the pandemic. And she’s a writer, she’s a blog. She said, I used to before the pandemic, go to coffee shops to go right. It inspired me to be around other people and the energy of that. I can’t do that now. I’ve got a 2 year old or whatever, right? Any chance you could find a recording of a coffee shop. And lo and behold, someone posted this coffee shop in Vienna, Austria. Like 2 hours of you it’s like the espresso machines going yeah, yeah, we threw it up. We called it Cafe Ven. And we just threw up there’s like, hey, if you wanna pretend you’re in a coffee shop, if that helps you get in your group. It’s become almost as popular as the rain. So I share this for this sole reason, which is, I heard you, you said, I listen to silence. I can’t listen to the Rolling Stones. I don’t want to listen to classical. But for many people who are part of our our membership, sound is a really important trigger to help them drop in and stay in. That’s fascinating. All right, I love it. I’m very lucky where I get to do, you know. It’s time for Tony’s take two. Thank you, Kate. I know the tales from the gym. Mary plays too much heavy metal crap. End quote. So I heard that said, uh, as I was walking out of the community center where the gym is one day, uh, I looked back, uh, it was, there were 3 women, and I don’t know which of the three, made that quote, but, uh, I, I, I bristled at it. I, I disagree. So Mary plays too much heavy metal crap. Let’s break this down. So first of all, I know exactly who Mary is. Mary is a substitute. Instructor. I’ve been in several classes where she substituted for the regular Tuesday instructor who is Danielle. Um, Mary actually plays, I think Mary plays better music than Danielle, but. Quote, too much heavy metal crap. Mary plays um Fleetwood Mac, the Rolling Stones, um, The Who, Bruce Springsteen. Billy Joel, I’ve heard her do, uh, bands like that, uh, the Eagles. She has a lot of, she has Hotel California’s often on her playlists. So that is not, I mean that, that’s rock and roll, that’s classic rock and roll. It’s certainly not heavy metal crap. Like to me, heavy medical, medical, to me, heavy medical is open heart surgery, but that’s a different Tony’s take too. Open um heavy metal. Music is, uh, like Metallica or Black Sabbath. OK, those are heavy metal bands. Iron Maiden, it’s another one. Nobody plays those. You couldn’t, you, you couldn’t have a fitness class to Black Sabbath, all right? So. This woman who, uh, I don’t know, she, she stylizes herself or, uh, recognizes herself as some kind of music critic, she’s off. She’s off on the genres. She doesn’t know what she’s talking about. Mary does not play heavy metal, uh, whether heavy metal is crap, that’s, um, that’s obviously also very subjective. It’s not my tastes in music, but It doesn’t really apply because the heavy metal, the crap, uh, is modifying heavy metal and heavy metal doesn’t belong in the sentence because Mary doesn’t play it. So that’s the breakdown of that music critic’s comment that Mary plays too much heavy metal crap. That’s Tony’ste too. Kate Sounds like you got some mean girls at the gym. Uh, she, I know, yeah, crap. She did say crap for, uh, my little town in public, in public, people typically don’t speak that way. Uh, I’m not talking about what they might say on their podcasts or, uh, in their private little clutches, but, uh. Yeah, um, crap’s a strong for the for the public, but she was, uh, she was adamant. She was an adamant. Faux music critic, purported music critic. She, she didn’t, she didn’t make the grade. We’ve got Beu but loads more time. Here’s the rest of Takeaways from film work, so you flow and do your best work with Steven Puri. Yeah, the experimentation, uh, you’re creating environments for people to enter flow states or even if you’re not in a flow state, but just creating the right environment. For others or us creating it for ourselves. It’s um Yeah, yeah, that, that it points to a bigger. Uh, uh, a bigger revelation I’ve had about just myself living at the ocean. I’ve always, I, I’ve wanted to live, well, I’ve been here 10 years now, so it’s not, it’s not recent. I, I left New York City. I, I’ve been in New York City about 15 years and I moved here about almost 10 years ago, but I had wanted to live close to the ocean ever since my grandma and grandpa Martin Eti used to bring me to the, to their. Ocean townhouse. They didn’t, uh, ocean home. They didn’t live near the ocean like I like I, I can walk across the street and be in the sand. We had to drive, but it was in Belmar, New Jersey back in the days when a, a blue collar guy could own two homes. They had a home in Jersey City and they had their, their beach. It was really a bungalow. It was a 3 season home you couldn’t use it. It wasn’t heated and didn’t have enough insulation for the winter in Belmar, New Jersey. But, but, you know, Grandpa used to bring us to the, me, my, me and my brother, uh, used to bring us to the ocean, and I thought, oh, I would, it would be ever since I realized what private property ownership means like at age 15 or 16, you know, from when I was like 5 years old when Grandpa Martignetti was alive and bringing us to this to the ocean, I wanted to live by the ocean and 10 years ago, you know, it was a dream realized and, and I would say I’m much. More productive, happier, content. Uh, managing stress better than the than the 15 years when I lived in New York City, which I loved. I, I didn’t, I didn’t leave New York. Some people leave a city saying, oh, I, I can’t stand in the city. I’ll never go back. I still visited a few times a year. Me too. I still like I met my wife in, in uh Battery Park in yoga. You met your wife from Battery Park? Yeah, that equinox in the Brookfield Place. OK, I don’t know that the Brookfield is a building right on Battery Park, you know, right across from the World Financial Center. There’s like that mall. Yeah, yeah, that’s the yoga in there. Yeah, I know. The, uh, there’s the World Financial Center too. Yeah, my wife worked at Amex, so she worked in the tower. OK. Yes, I married the girl on the yoga mat to my left from Battery Park. That’s outstanding. So your heart is in the city too. You can pick up on something you were saying though? Would that be OK? Yeah, it’s all anarchic, but yeah, go ahead. The thing I want to hang a lantern on is I feel like you were about to say something that’s very close to my heart, and I know I’m a very jokey guy and I, I have a great life and I’m very happy about stuff, but let me just say this in a very serious way, which is You were right when you were about to say. That there’s a fundamental belief that I have that is expressed in why I’m here with you today, sharing thoughts and banter, why I created the website that I created, which is, I believe that we all have something great inside. And the question of this lifetime is, are you going to get it out or not? And I think there are too many forces in the world, and Laura and I have friends that work at some of the meta companies or used to work at Twitter or TikTok. And there are two forces that Want to ensure you don’t, you don’t do that great thing. Their business model is straight up steal your life. And they’re very proud of it. They used to hide it. 10 years ago, Zuckerberg would testify in Congress and laugh about, oh, we’re just here to show grandmothers their grandchildren’s videos, and now, straight up, we’re here to steal your life. And by the way, next quarter we have these techniques we’re going to deploy to steal more of your life. And I think that’s criminal. I think that’s criminal on the level of Let me say this, I hope that my children, you know, I’m about to have my first child in 3 weeks. I hope that my children’s generation looks at our generation with social media. The way I look at my father’s generation with smoking. I’ve seen his friends die of lung cancer. He is emphysema. And you talked to my dad about it. He goes, you don’t understand like movie stars are smoking, James Dean, like it was a thing, tobacco companies were putting out studies how healthy it was for us. And I sure hope my children are like, yeah, we really want to do something with our lives. I we’re sorry that you wasted so much of your time watching Kim Kardashian’s, you know, ad for her underwear as if it’s content, and giving it 15 million likes, you know, like, we don’t know how you did that or why you thought that was good, but we’ve moved on. We’re, we’re in a better place, and that’s why I created Sukka. That’s why I talk about flow states is it is a way to say in that tug of war, we’re on one side of that rope. It’s $1 trillion companies paying the smartest designers and the smartest engineers to steal your life, and you are alone on the other side. It’s you pulling back. And you need allies. You need people who give you help. To not die with that thing still inside you. Mm. I’m letting that set That’s a fantastic analogy. That we, we look back on. Technology and and apps and the way. Our our parents’ generation look back uh look back on smoking. It was good for you. It was good for you. It was, it was glamorous, the same way you look at, you know, whether it’s Logan Paul or, you know, Joe Rogan or whatever, you know, they, they were looking at James Dean and, you know, Humphrey Bogart and. And now, like, I don’t know anyone that smokes. None of my friends smoke. Yeah. My God. Only one on fire. There are forces though, yes, there are, there are smart. Computer, computer engineers and, and savvy tech bros, yeah, we want your, you know, they, you’re, you’re saying they want your life, they want your attention, they want your attention, they want your time. And you’ll, you’ll, you’ll get. It’s negative rewards. I was gonna say you’ll get hardly anything back for it. Yeah, it’s, it’s, it’s it’s a negative reward system. You’ll get less back than you give them. You will be that 80 year old person sitting on the sofa talking about, I, I could have started that company. I could have saved the world. I could have cured cancer. I could opened the restaurant. I could have made the app, and that’s miserable to be that person, and it’s miserable to be around that person. Regrets, regrets. Yeah. Yes, you will have been distracted away from. Yeah, but you said, Steven, your, your, your best potential back to film, you know, in, in many films, especially the kind of films that I did, which are big summer action movies, right? First act, the world changes, something bad, hero has to accept the, the mission, right? And what is the top of the second act? The top of the second act is usually. Like the Allies, go around the Shire and get the other hobbits or whatever, you know, Lord of the Rings, but it’s, it’s that thing of like, gotta get the Avengers back together. Gotta get the League of Justice wherever the hell, you know what I mean? Like, do that thing, and it’s a very important part of when the world changes, you say, OK, I’m Batman, I have to go solve this. you have to know who your allies are. You have to assemble them. First, you’re your own best ally. First, the hero has to take the challenge for, for him or herself and then coalesce the allies. That is the end of the first act. But you got to remember, but, but you come first, that, that you are the first act. Top of the second act is, OK, now that I’ve accepted the challenge, what do I need? Whom do I need? Everything from here on seems so trivial, but I do want to continue with more with more uh works remote work strategies because I told you about. Let’s talk about chicklets. Well, what about chlitz? I’m kidding. You want to be trivial. Oh, OK. Um, all right, but to bring this to nonprofits, I mean, it’s all, it’s all subsumed in, in the work that so many of us are doing. Because we are managing remote teams and we are ourselves very likely remote, um. We Yeah, doing your best work and helping your teams do their best work. You, we, we all know we want, we want the, the, the people who work with us to strive to succeed, to be productive, to do their best work, and their best work might not even be with our nonprofit, it might be 3 nonprofits in their future, but, but we all have an. Uh, uh, a moral and, and, well, less, less important, we have a professional and more significantly, moral obligation to help those who work with us to do their best work, to have their best lives. Right? When you, uh, when you just said, Tony, I, I want to interrupt you for a second. Don’t be frustrated with me. More anarchy, yeah, go ahead. No, no, you go, you continue. No, no, I’m done. And that’s all I got. I’m, I’m very shallow. OK. Yes, and what you just said about leadership, I wanna hang a lantern on. Which is If you view leadership as making sure you tell everyone what to do and you measure their performance, you make sure the TPS reports come in on Friday, whatever it is, right? That’s management. Leadership is when you assemble a group of people, and you have that belief that each of them is something great, and your job is to help them express it. So that means you start with hiring the right people. Giving them the conditions, the inspiration, the goals to do that thing. And that I think is really powerful in an era when there is some remote work. Like many of us do, not the whole world, there’s obviously a pendulum that swings back and forth, but Those of us who do hybrid or remote. There is something about leading teams that is. In some ways better and more flexible, but also harder. And some of, I’ll tell you a lot of people approached me because I run a platform for people to focus, especially people who work remotely, right? So I get leaders, managers, whatever you wanna call them. can we talk about their concerns, and when you really peel the onion back, you’re going, why, why, why that, why that one? You get to, I’m afraid. What are you afraid of? I’m afraid if I can’t see Tony at 3 o’clock on Tuesday, I don’t know what he’s doing. OK, so that’s really what your pushback is. That’s your RTO mandate is really driven by, I’m afraid I don’t know if people are working. To which I usually share this. Listen, if you as a leader, do 2 things, just 2 things really well. You express your mission. Hey guys, we are here to cure cancer. We are here to clean up the environment. We’re here to make great romantic comedies, whatever it is. And you express the values. Of how you’re gonna do it. This is how we will treat each other, this is how we will treat our customers, this is how we’ll treat our competitors. You do those two things well, you will attract the right people because I’m gonna tell you this, if I’m trying to cure cancer, and I talk to you and you’re like, my mom died of cancer. I don’t have to you Tuesday at 3 p.m. to know what you’re doing. I know you’re moving the ball down the field. But if I hire some guy who’s had 5 jobs in 6 years and he’s surfing indeed for his next thing, I’d be an idiot to hire him. Steven, let’s, let’s move to, um, health, health and wellness, healthy productivity. You got, you got some tips there. What uh what what, instead of me introducing them all. You uh you bring us into them. OK, cool. Well, let me ask you this, in your, you know, illustrious career, you have dealt with burnout at some point, right? We’re just like, I’m tired of this, I’m frustrated, yes. Yeah, the last time I was an employee, which was 2003. OK, I, I’ve experienced that too, and there is something about Needing to produce, right? They can lead to burnout. There are ways in which we work. It’s the exact same thing with an athlete. There are ways in which you can train to be ready for the game, and there are ways in which you train where you’re depleted and you are not properly prepped, right? So this is one of the things that I obviously studied in creating a platform about how to have healthy high performance, which is very simple concepts, for example, Maintaining your own rhythm, you know, we talked early in this episode. About Your chnotype, when in the day you should do certain things. There’s also a sense of when you do block out that 3 to 5 p.m. when you’re great at doing whatever. Like I’m really good in the morning from like 67 in the morning until 9 or 10 for anything creative, writing new code, writing new words for the website that I’m really good in the morning, right? I suck in the afternoon, right? So. When you do say, OK, here’s my time block to do this. Something that we found is, uh, for those who don’t know what the pomodoro technique is, I’m just gonna explain it quickly, which is there is an Italian, um, ranchesco Carrillo who wrote about he had a uh cadence that he worked of working for 25 minutes and taking a 5 minute break, and he would repeat this several times and after like 2 hours, take a longer break, he used a kitchen timer shaped like a tomato. Amodoro is obviously the Italian word, I think you’re Italian, you might know this, you know, for tomato. So we call it the pomodoro technique. It is It was simplistic on a certain level, but it’s also very healthy to say, oh, you know what, I have not stood up for 25 minutes or 50 minutes. Let me stand up, do something like that, do a breathing exercise, stretch, look in the distance, which I think he made a joke about looking at the distance of the ocean. You know, these are all like real things, and they do help you to have sustainable high productivity, you know, there’s a The famous quote, I’m sure you know, Picasso talked about staying up all night and forgetting to pee or eat, but he finished Guernica, right? Yeah, OK, Guernica, I will never create anything in my lifetime as powerful as, you know, the horrors of war on that canvas, so I can’t criticize it, but if you do that all the time, stay up all night continuously, you’re going to burn out, right? Maybe that was a great way to get over the hump of. I’ve expressed this thing that I’ve had inside. But you do need to have a healthy cycle working, and this is just a really, again, it’s a free technique. Just set a timer. You don’t need my website, you don’t need anybody’s proper timer. You can use your phone. Like get up, go, go, get a glass of water, stretch your desk, something, breathe. Every 25 to 30 minutes. This is the Palmadura cycle. I actually personally I adapt it because I found after doing this for a while. After 25 minutes, I’m usually in the middle of a thought, and it was frustrating for me to have the timer go off after 25. I found my cycle is more like 40-ish. That feels better for me because I start, I get there, I capture it, and then I’m like, oh, let me go downstairs, get a glass of water, you know, stretch. So I do like usually 40 and 5. Now, are you allowed to do the Palmodoro technique while you’re inside your flow states? That’s what drives it. That’s our website, the suka has a big play button in the center. When you open the website, there’s a play button. You hit it. It starts a almodor timer. It starts your music. It is all, it is the heartbeat of our system is to say have a healthy flow session. I say hello. I say allow facetiously, I didn’t, but. Uh, I, I thought, I thought so a flow session can have some minor interruptions like stand up, look in the distance, or look in the distance is hardly sustainable but like. And you, you said you had a several hour flow state. Yeah, it was like 2.5, 22, 2.5 hours something like that, yeah, which, which is awesome, and that’s great, but if you were to do long flow sessions over and over and over. That’s not sustainable to do it every now and then, sure, go for it. You know, maybe you do stay up all night like Picasso and you go, oh my God, I finished the application for the Picasso was an outlier in a lot of respects. So yeah, right, right, I see. What about you mentioned on the, on your site, uh, dopamine management. How can we dopamine is a neurotransmitter, right? We need it to wake up along with um. norepinephrine, I think we need dopamine and norepinephrine to, to help our wake cycles, but dopamine management, how, how can we manage? OK, I will be vulnerable and tell you something that I do that’s really bad, which is I noticed that when I work. When I hit something that’s hard, oh, I’m coding something and the build keeps failing. Ah, I don’t know why. I’m writing a blog post and I just keep reading that second paragraph, and it’s, I know it’s bad, and I know it has to be written. I can’t get it, right? When I hit that block. My hand, like muscle memory. I didn’t even think about it. My hand will reach my phone and say, oh, you just check my WhatsApp real quick, see if Laura or Tony, you know, and it’s this little craving of like zero effort dopamine, and Huberman does a great episode on this as a matter of fact. Just to say, you know what, it’s gonna feel so good cause you get that little note from Tony with some funny gif, and then, you know, maybe he gave you a link to a YouTube video you’d love and you open the YouTube video and And then half an hour has gone by. By the time you actually look up, you go, oh yeah, that video led to another video, and then I got the email notification at the top of the screen and I checked the, you know. I’m super Super guilty about that. So, it was something that when I looked at this and I said, OK, so that’s part of why I don’t finish at night. What I did was super simple. It’s gonna sound idiot simple, is remember I mentioned to you the website I made, you play the music starts and stuff. When you hit play, a QR code pops up. I can tap with my phone, put my phone down. If I pick up my phone. The little smart assist my laptop says, hey Steven, do you really need to be on your phone? And it doesn’t stop me. But it gives me that one second to go, who do you want to be? Don’t be the guy who’s done tonight or do you wanna be the guy who’s like, Laura, we gotta get home from dinner early cause I gotta finish this thing after dinner and and it’s miserable. Oh, it’s 9:30 at night. Let me try and pick up my work and work until 1 in the morning. I don’t wanna be that guy. And that really was about craving dopamine. You know, And you not only do I, yeah, one of the things about social media is when you look at where do they look for design. It’s casinos, it’s gambling. Like variable rewards is a huge part of social media. They know the content that you want, Tony, and they deliberately stick into it stuff that you don’t want do not want, because then when you see the content you want, your dopamine hit is greater. It’s exactly like slot machines pay off the frequencies that they do. Oh, so there’s some, there’s some. Uh, some elements of our feed that are intentionally slightly off topic, 100%. So that when we get the 100% on topic, it gives us a spike. Google the words social media variable rewards, and you will learn the extent to which they study not just what you want in your feed, but what you don’t want. Because it heightens your addiction to get variable rewards. If every piece of content were what you wanted, it would be easier to put down, and they know. Damn. What’s that movie? Is it social, social networks? No, there’s a movie. There’s a, there’s a, there’s a what’s the film about, about this, about the social engineering that goes into that the name of the film Social Social networks. Social network, I think it was the Sorkin film about, you know, Zuckerberg and the irony that this guy was totally anti-social. Oh, OK, yeah, it’s OK. It’s not, it’s not that because it’s more, it’s more done in a documentary format, but social dilemmas is the documentary you’re thinking of social dilemmas it’s really smart. Yeah, yeah for those playing at home, worth watching. It’s a docudrama type, I’m not. OK, yes, social dilemma, social dilemma. Um, yeah, not only am I, you, you, you were, you were explaining the, um, What I would, I would have called a distraction, but you said dopamine management, you know, that, that hit. Not only do I know what you’re talking about, I, I do it. I do it with, like, it could be at 9 or 9:30 or 10 o’clock at night, and I just think, oh, it was this or like something in my work will remind me, oh, there’s this honeymooners episode. So I’ll go grab the, I’ll go grab, you know, on YouTube I can find the clip because I know, I know the 39 Honeymoons episodes, the classic 39 quite well. So I can find the episode that that maybe I’m not watching the whole episode, but I’m watching like a 5 minute clip because it’s got the line in it that I wanna hear. Yeah, Audrey Meadows give to, um, Jackie Gleason. I wanna hear her say it. It’s not good enough for me to remember it. I wanna hear her say it. So now I’ve lost 6, now I’ve lost 6 minutes. And then there’s another 100, there’s the one with the, oh right, there’s the fishing trip 10, I love that one. All right, there’s a little clip, and the next thing I know, I’m watching another episode. There’s the 3rd 1, and I’m watching the 3rd episode now it’s 11 o’clock and I’m too tired to keep working. You took the words out of my mouth. That’s exactly the recommender engine is so good that it’s like we know what Tony’s gonna click on next, and sometimes it’s not, he watched a honeymooners clip, here are the other honeymooners clips. They have a profile on profile where it’s like one of those 3 or 4 things will be a 100 m clip. The other 2 or 3 will be absolutely stuff that interests you, that’s totally a field because they have your profile. Yeah, yeah. And next thing I know, it’s like I said, it’s too late, it’s too late to keep working and uh and I’ve let myself down. Now I’ve, I’ve, I’ve disappointed myself. I, but I got the dopamine and I, I got like I got the dopamine high. I got to watch Audrey deliver the line, but then I got carried away. I didn’t, I didn’t stop at the 6 minutes. That is correct, and it is Those fuckers live in a world where the best paycheck, if you are a great engineer or UIUX designer, is to work for one of those companies who wants to steal your life. They will pay you more than anyone else. You can’t go work in aerospace, you can’t go work in, you know, so you want to go there, you could be making millions of dollars right out of the gate if you’re good. Forces are working against you. You, you gotta be, you gotta be accountable to yourself and then to your team. Yeah, to help, like when you talked earlier on about being self-aware, like, what’s the point of being self-aware? I believe the point of being self-aware is. You do get to do the thing that you’re here to do. It’s probably not scrolling. Leave it right there, Steven Pury. The app is uh the suka at the suka, S U K H Asuka.com. Connect with Steven on LinkedIn. Steven, well wide ranging but fascinating. It was really fun. Thank you for having me. I loved it. Thank you for your vulnerability too. You told some good stories, uh, and, and you shared your, your personal, your, your personal journey, your personal experiences. Thank you for that. You have done hundreds of these, and I am happy and proud to be in that canon. Thanks for being with me, with us. Thanks for being with us. Goodbye everyone. Next week, what we can learn from for-profits. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.
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