Tag Archives: data

Nonprofit Radio for September 30, 2016: Boost Revenue With Donor Surveys & Discovery Visits

Big Nonprofit Ideas for the Other 95%

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Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

It’s not your 7th grade spelling bee! We Bee Spelling produces charity fundraiser spelling bees with stand-up comedy, live music & dance. It’s all in the video!

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John Haydon & Rachel Muir: Boost Revenue With Donor Surveys

John Haydon and Rachel Muir reveal how to smartly and effectively survey your donors to increase revenue and grow your major gift pipeline. John is the CEO of Inbound Zombie and Rachel is vice president of training at Pursuant. (Recorded at the 2016 Nonprofit Technology Conference)

 

 

Maria Semple: Discovery Visits

Maria Semple

These one-on-one meetings are critical to your prospect research. Maria Semple, our prospect research contributor and The Prospect Finder, makes sure you’re getting the most out of them. (Originally aired July 10, 2015)

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Nonprofit Radio for September 23, 2016: Data Disruption & Small Data Rocks

Big Nonprofit Ideas for the Other 95%

I love our sponsors!

Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

It’s not your 7th grade spelling bee! We Bee Spelling produces charity fundraiser spelling bees with stand-up comedy, live music & dance. It’s all in the video!

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Tom Hudson, Tak Fujii, Porsha James & Trevor Kale: Data Disruption

Tom Hudson, Tak Fujii, Porsha James & Trevor Kale at 16NTC

Our panelists share their wisdom on how to connect large data to untrained users. They reveal the tools they’ve used to prototype, wireframe, etc.; how to measure success; and lessons learned. They are Tom Hudson from thirteen23; Tak Fujii and Porsha James with Pancreatic Cancer Action Network; and Trevor Kale with Springbox. (Recorded at the 2016 Nonprofit Technology Conference)

 

 

Steph McAllister & Andi Argast: Small Data Rocks

Steph McAllister & Andi Argast at 16NTC

Small data is the human-counted data you already have. Steph McAllister and Andi Argast explain what you can do with it and how to capture more. Then they leave you with the tools they use. They’re both with Framework Foundation and this is also from the Nonprofit Technology Conference.

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Nonprofit Radio for August 22, 2014: Integrate Social And CRM & Technology And Organizing

Big Nonprofit Ideas for the Other 95%

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Sponsored by Generosity Series, a nationwide series of multi-charity 5K events that provide a proven peer-to-peer fundraising platform to charities and an amazing experience for their participants.

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Bryan Giese & Jenn Smith: Integrate Social And CRM 

With Bryan Giese and Jenn Smith at NTC
With Bryan Giese and Jenn Smith at NTC

How do you integrate social media data into your CRM database? What social media data should you preserve? I talked to Bryan Giese, Heller Consulting’s director of marketing, and Jenn Smith, Heller’s vice president of digital agency, at the Nonprofit Technology Conference (NTC).

 

 

 

 Austen Levihn-Coon & Rachel Butler: Technology And Organizing

With Austen Levihn-Coon and Rachel Butler at NTC
With Austen Levihn-Coon and Rachel Butler at NTC

Technology has created opportunities for organizing, but also challenges. Austen Levihn-Coon and Rachel Butler identify the challenges and how to overcome them. They share strategies to deepen engagement beyond petition signing and identify leaders in your community. Austen is chief innovation officer at Fission Strategy and Rachel is campaign representative for the Beyond Oil campaign at Sierra Club. We talked at NTC.

 

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Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Sign-up for show alerts!

Sponsored by:

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Nonprofit Radio for May 2, 2014: Numbers In Your Stories & Research Pre- And Post-Event

Big Nonprofit Ideas for the Other 95%

I Love Our Sponsor!

Sponsored by Generosity Series, a nationwide series of multi-charity 5K events that provide a proven peer-to-peer fundraising platform to charities and an amazing experience for their participants.

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Brian Mittendorf: Numbers In Your Stories

 

Brian Mittendorf
Brian Mittendorf

Prof. Brian Mittendorf teaches accounting at Ohio State University. He wants you to rely on financial info to improve your narratives to donors so you raise more money and you’re clearer where it’s being spent. Be assured, I will not permit a dry recitation of the only subject I dropped out of in college. (Does he look like a young Ron Howard, or what?).

 

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Maria Semple: Research Pre- And Post-Event

Maria Semple
Maria Semple

Maria Semple is our prospect research contributor and The Prospect Finder. This month we’ll talk about how research can support your cultivation events.

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Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: On Fridays at 1pm Eastern: Talking Alternative Radio

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Skip Wealth Screening For Planned Giving

Torn window screen

photo credit: quinn.anya via photopin cc

I consistently preach this to clients and audiences: small-and mid-size nonprofits need not spend money on wealth screening to find potential Planned Giving donors. You have all the data you need in your fundraising or CRM database.

Query your data for age and giving consistency and you’ll find your best Planned Giving prospects.

If you don’t have age info, consistency alone will work if you’ve been around for many years. Lots of my clients go back many decades, sometimes into the late 1800’s. But 20th century roots will be fine for you to rely on giving consistency as a proxy for age.

If a donor has been giving for 30 years, for instance, they’re probably in the age range you’re after.

If you don’t have giving data going back far enough to extrapolate age, then before you pay for an age overlay from a screening service consider this. Can you survey your donors with a reply card in your next mailing? If you don’t want to ask for date of birth, ask for age. It’s worth considering before you make the plunge into age screening.

An important word about giving consistency. Ignore gift size.

I literally mean if a donor has given you just $5 a year, and they’ve done it for 18 years out of the past 20, or 25 years out of the past 30, then they are an outstanding prospect for a charitable bequest, which is a gift to you in their will. (I said a lot about starting your PG program with bequests in this series for GuideStar.)

The students at Fairleigh Dickinson University’s Center for Excellence heard me say this just last week.

Age and giving consistency. That’s all you need to get started in Planned Giving.

Large shops will want to move beyond bequests, so they may wisely invest in wealth screening further down the road. But it’s not needed at the outset.

Small- and mid-size nonprofits can have very respectable PG programs that start and stop with gifts by will.

To launch any program–big or small–you can skip wealth screening.