Tag Archives: gender

Nonprofit Radio for April 5, 2021: Gender Inclusivity 101 & Ethical Representation In Your Communications

My Guests:

Jude Shimer: Gender Inclusivity 101
Our 21NTC coverage continues with a convo that started out talking about gender-inclusive data, and includes a lot of best practices around that. But it broadened into a primer on inclusivity generally. It’s 2021! It’s time to address your constituents as they’d like to be addressed. My guest is Jude Shimer from The Center for Popular Democracy.

 

Caliopy Glaros: Ethical Representation In Your Communications
Caliopy Glaros urges you to authentically represent your issues as well as preserve the dignity of those affected by them. She shares 5 actions to help you tell more ethical and equitable stories. She’s principal of Philanthropy Without Borders and this is also part of our 21NTC coverage.

 

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[00:02:21.54] spk_0:
Hello and welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d be hit with Andrea Strand, Dallas Canton Insys If you infected me with the idea that you missed this week’s show you that cutting in the background. By the way, I’m having a little work done outside gender inclusivity. One. Oh one. Our 21 NTC coverage continues with a convo that started out talking about gender inclusive data and includes a lot of best practices around that. But it broadened to a primer on inclusivity. Generally, it’s 2021. It’s time to address your constituents as they like to be addressed. My guest is Jude Shimmer from the Center for Popular Democracy and Ethical Representation. In your communications Calliope Glaros urges you to authentically represent your issues as well as preserve the dignity of those affected by them. She shares five actions to help you tell more ethical and equitable stories. She’s principle of philanthropy without Borders, and this is also part of our 21 NTC coverage on tony. Stick to how are you doing? Plus podcast pleasantries. We’re sponsored by turn to communications, PR and content for nonprofits. Your story is their mission. Turn hyphen two dot c o. Here is gender inclusivity one Oh one. Welcome to tony-martignetti non profit radio coverage of 21 NTC. The 2021 nonprofit Technology Conference. We’re sponsored at 21 NTC by turn to communications. Turn hyphen. Two dot c o. My guest right now is Jude Shimmer. They are CRM manager at the Center for Popular Democracy. Jude, welcome to nonprofit radio.

[00:02:23.37] spk_2:
Hello. Thank you for having me.

[00:02:51.34] spk_0:
Absolutely. My pleasure. Your session is respect your donors with gender inclusive data and you’re claim I’m not sounding. I don’t, uh I don’t mean to sound skeptical of it. No, you say that we can improve relationships and and grow our base by being more cautious or using gender inclusive data practices better? Yes. So just as an overview, what are we not getting right?

[00:03:48.24] spk_2:
Sure. So this is a particular interest of mine because I’m trans and non binary, and, uh, I have a lot of experiences, especially filling in forms filling in donation forms for nonprofits where I started my session at NTC was an anecdote where I was trying to donate to an organization that I cared a lot about. And they had a salutation field on their donation form that was required, and it didn’t have any gender neutral option. Except for Dr um and I I never understand why any donation form would require that, Like, why it just It makes no sense to me. Uh, and I actually reached out to this organization and asked if they could update their form. Um, and at the time, I already was working for a company. Um, that, among other things, was a donation and online donation platform for nonprofits. And so I built a lot of donation forms. Um, and I

[00:03:58.30] spk_0:
knew what was possible. Yeah,

[00:04:17.34] spk_2:
exactly. You do not have to have a required salutation field. Yeah, it didn’t work. They they the person who who I emailed with actually was really sympathetic and seemed really eager to do it and then said that they tried and it broke their form and that therefore they couldn’t do it. And so I didn’t donate to the Oregon. They didn’t get my donation.

[00:04:22.32] spk_0:
Yeah, You could have offered a technical assistance Probably helped to fix their broken form. Alright,

[00:04:28.96] spk_2:
Yeah. Then it becomes a question of free labor.

[00:05:07.44] spk_0:
Yeah. No, you shouldn’t have to do that. Just by the way, you may hear a little banging in the background. I’m having some floor work done, so Oh, well, congrats or cutting, right? Thank you. And replacing carpet with, uh, L V P. This planking vinyl planking that looks doesn’t look like 19 sixties vinyl, so it’s a little noisy, but that’s that’s you might hear that in the background. Um, yeah. All right. So I mean, let’s start with the most basic, you know, Why would they need to require a salutation? I mean, I have a rationale for that. Or do you see a rationale that you don’t agree with? Probably. But yeah. Yeah.

[00:07:05.84] spk_2:
I’ve talked to a lot of nonprofits who either do require a salutation on their forms or wanted to require salutation on your forms again. The the clients that I was working out with the time and the platform that I was supporting, um, did not require salutation, and, uh and we had a policy against it. Um, and you didn’t even have to have salutation on the form, but we had clients who would request that it be required. And I talked to several about it, and it really came down to this myth that donors want to be addressed by their salutation all the time. Like universally, That’s just the thing that donors want. And therefore we need to ask for it, because if we don’t know their salutation, we’re not going to be able to to write it on their acknowledgement letter and they’re going to be upset and they’re going to feel disrespected and they won’t want to donate anymore. And I have never actually like. No one was able to actually give me some kind of evidence that this is true. Like no one told me a story of like, Oh, we had a donor and we forgot to use their salutation and they were really upset, and they wouldn’t donate any more like that. Does that ever actually happen? And if it does, mhm. That sounds like the donors problem. Like you know, there you can find other donors you have. You know, one odd one who insists on being referred to it not only insists on having their salutation used, but having it asked up up front and the idea that it should be required, like at least just making it optional gives people the opportunity to put it in if they want to be addressed by it. And then no one else has to, but required. Makes no sense to me.

[00:07:10.84] spk_0:
All right, so let’s broaden this and go. Go to what? You know, what is what What else is out there that we should be sensitive to besides salutation? You know what? Sure. What is gender data?

[00:09:01.54] spk_2:
Sure. So, um, there’s the actual gender field. Um, so, you know, male, female, Any other options, which there are actually many more. Um, And there also is, uh, pronoun, which and I also want to be clear, like salutation is not analogous to gender. And pronoun is not analogous to gender. So someone may identify as male, but use they them pronouns. Um, because pronoun usage is very personal. Um, but, uh, but all of these things relate to the concept of gender. So when I talk about gender data, I’m talking about all of the various fields that people associate with gender. So, um so yeah, there’s salutation, There’s pronoun, there’s the actual gender field. And then there’s also sex, which I address in my, um in my presentation as being totally irrelevant to this conversation. When we’re talking about donors donor data, there is no justification whatsoever to ask for or know the sex of your donor, meaning the sex they were assigned at birth. It’s a complete non issue, so you can just drop it off the list. Um, with gender itself, the gender field this one is this one is very interesting. So multiple times that I’ve seen forms that ask for gender because they want to, like put a T shirt in someone’s membership package and want to know whether to include a men’s or woman’s T shirt. But there is no explanation of that. They don’t ask for, like, T shirt style. They just ask for gender, male or female and

[00:09:15.74] spk_0:
but no size, right? So yeah, okay, so that that justification seems kind of thin. Yeah, exactly. Kind. That that’s a thin Yeah, yeah.

[00:10:08.34] spk_2:
Um, so that’s an example. And that’s one that I’ve seen on on donation, or at least membership forms. And then also, though there are other reasons why a nonprofit might want to ask for gender less. So because of, um, like, just a donation situation. But maybe because they’re accepting some kind of application or submission, maybe around their programming, Um, maybe they’re going to have an event, Uh, and they want to have performers or Panelists. And that actually is a really good justification for asking for gender to ensure equity. Um, to make sure that you don’t end up with, you know, an all male or all CIS gender panel. Or, you know, artists in your new works programming things like that. Um, And in that case, there are best practices for how to ask for gender. Um,

[00:10:51.74] spk_0:
okay, we’re gonna we’ll get to that. Yeah. Okay. Cool. Everyone to get ahead of it. You know, we’ve got to get the best practice. Yeah, I’m just trying to set the set the field For what? We’re what it is we’re talking about. Can I, uh This is maybe a little part. Well, that’s not so, but I want you to explain your your feelings around something when when someone doesn’t refer to you as they are them, but says he or she how does that feel? I’m not asking you to speak for the entire, you know, the entire community. Uh, but how does it feel to you when someone miss Miss Miss identifies you?

[00:11:05.74] spk_2:
That’s a great question for me. Personally, Um, it feels confusing. And it it feels like being called the wrong name repeatedly. Um, your

[00:11:07.16] spk_0:
analogy, because yeah, that feels Yeah, exactly. I thought you said Tom. You know, I’ve heard a few. Yeah,

[00:11:52.34] spk_2:
um, and so for me, I don’t have a particularly strong emotional reaction. It’s just incorrect. It’s just like, Oh, no, that’s that’s wrong. That doesn’t fit. Uh, that is my unique experience for other trans people. It can be really, really unpleasant and traumatic. Um, it also depends on how it’s done, because if someone does it by accident, you know, they slip up or they like I haven’t had an opportunity to tell them my pronoun, and they just assume that feels different from when someone has been told repeatedly. And they are persistently using the wrong pronoun. Um and, well,

[00:12:06.34] spk_0:
old repeatedly and consistently doing it wrong. Is that almost like harassment? Yeah. It is a legal definition of harassment harassing to you, Maybe in a non legal way. Whatever. Yeah, all right, All right. Thank you. All right. Thanks. Thanks for sure.

[00:13:15.94] spk_2:
And actually, there’s something I do want to add to that, which is that there are. There’s sort of a scale of, of disrespect or lack of respect for trans people as far as impact. And it’s different for different people. So for me, things like being called the wrong pronoun by someone who’s only just met me or being called ma’am by a server or or, you know, having to confront, like, a restrictive gender field on a form. These things really annoy me. But I also have significantly more traumatic experiences, like being yelled at to leave my gym locker room or having really unpleasant experiences at the O B G y n. And these may seem different, but for me, they are all part of the same kind of miasma, like like they all come together to create an experience. And so when when someone can help mitigate those things that seem smaller, like a form, form field, or like or like a brief Miss Jen during briefly using the wrong pronoun, it makes such a big difference. It really does. Um, and I think that’s important to talk about.

[00:13:54.74] spk_0:
Yeah. And I’m sorry that you you need to have the the small, like, sort of corrections because the the fronts, you know, shouldn’t be there. It sounds like you know, So it sounds like the small the the small incidents where it’s done properly mean a lot to you because there’s so many. There’s so many mis mis identifications out there. Yeah, exactly. But I’m sorry you have to suffer the fronts to

[00:13:56.42] spk_2:
Yeah, what it’s like here right now.

[00:15:07.24] spk_0:
Look, um, you know, so I’m 59 So I’m speaking to folks who are, you know, if if you’re not in your twenties or like early thirties, you know, you didn’t grow up with the pleasure of pronouns that we have now, uh, so, you know, at 59 I grew up, you know, obviously more traditional. Um, but it’s 2021. So, you know, if you want to be online, your forms have to adapt if you want to. You want to interact in society, you know? I mean, if you want to just talk to your family, then you don’t have to, I guess you don’t have to adapt. But if you’d like to go outside your family, assuming you don’t have any trans folks in your family, you know you might. But let’s assume you don’t you know, if you want to stay in solar for the rest of your life, then then you could live your little in your little bubble. But if you want to be part of functioning society in 2021 you know, at 59 years old, I’m here to tell you that you have to adapt. Things are different, you know, just like they were different from the forties to the sixties. Things are different from the knots to the 2022 20 twenties, so get on board. All right, all right, that’s all. So for my my, uh, age peers jump on, all right, it’s not so bad. It’s not. That’s not bad at all. You know, it’s just it’s

[00:15:11.13] spk_2:
good change,

[00:15:21.24] spk_0:
part of a national worldwide community. So be part of it, or stay in your little home and stay in your little zip code if you like. You know? All right, Um, and there’s probably trans folks in your zip code anyway. So you know you’re not there

[00:15:25.22] spk_2:
definitely are little zip code. Little bubble is not as safe

[00:15:37.64] spk_0:
as you might think. All right there, huh? My, uh, imploring my my my peers to come aboard. So All right. Um, well, since you mentioned best practices, you know, we’re gonna talk about when to collect and not to collect. We still got plenty of time. So but let’s let’s talk about some of the best practices about, you know, if you are going to collect it and I guess you could bleed into, you know, whether to collect or not, you know, what’s your advice?

[00:16:11.34] spk_2:
Sure. So if you are going to collect it again, I see two main justifications for collecting gender. Specifically one. You’re accepting submissions, and you want to ensure equity to you want to do some kind of survey. So maybe your survey, your surveying your donors or potential donors about all kinds of things. Maybe you’re surveying them about your programming and whatever else,

[00:16:15.20] spk_1:
and you also want to

[00:17:03.64] spk_2:
know about them demographically. That’s really, really fair. Um, and especially in certain nonprofit industries, um, in industries that are that are centered around uh, progressive movement or equity? Um, in the former case with with submissions. Um, uh, a pretty standard practice is to use, uh, values for female male, non binary Prefer not to say and not listed or prefer to self identify. Um, and, uh, that last one is really important because, um, people can identify all kinds of ways. It’s also becoming more and more of a recognized best practice not to use the term other there, Um, because it literally others people. But to say, you know, right, you know, self identified or not listed,

[00:17:14.54] spk_0:
Should you should you give folks if they’re choosing, uh um, not listed should you give them a chance to feel positive or

[00:17:43.34] spk_2:
absolutely, Yeah, that should always come with a right and sealed. Um, every every gender field should come with a right in field. And in fact, the absolute best practice for as far as I’m concerned for for ensuring equity and submission is to just make it right in field, like forget about the pick list values, but let people right and what they want where they where organizations will sometimes run into issues perceived or real with that is, if They have lots and lots and lots of submissions, and they want to be able to sort and filter things. Um, so that’s where the justification for for a pick list, um,

[00:18:06.74] spk_0:
can come in. Otherwise, it has to be some manual intervention, because somebody might do m R period, which is going to be different than m r, which is gonna be different than and And folks might spell something out that the the the the organization wants to abbreviate standard Lee. So all right,

[00:18:10.54] spk_2:
things like that. So that’s for submissions, for surveying,

[00:19:03.14] spk_0:
for really trying, okay, for, you know, in the pick list versus straight narrative. You know, uh, where where the pick list might be appropriate, like people, organizations getting thousands of submissions a month or something. You know, huge organizations where it’s gonna be burdensome to look at each one and put something in specific to that field for each one. But if you’re getting, you know, like 10, 10 or 15, or maybe even 100 donations a month or or submissions of whatever type nations donations, submissions, you know you can you can do that. You can You can do it right in the field. You know, in an hour somebody can go through 100 of them. I mean, it’s all right. So, you know, we’re not, uh, the Cleveland Clinic where we’re getting 10,000 relations or something. All right, so let’s, you know, the the, uh, be open minded there in terms of what you how you can accept the data. Okay. I’m sorry. Yeah, sure.

[00:21:36.34] spk_2:
So? So we’ve talked about submissions, and then they’re surveying. So in surveying, it’s really useful to get as comprehensive as you can Data on gender. And so there are a lot of gender fields that you can include on a survey field. And another reason why I point this out is that, um, people in general, if they’re trying to just get the thing done like they just want to donate, they just want to do their submission. Um, then, uh, then you don’t want to make your form. Actually, you know what? I’m going to modify that with donation forms. It’s definitely a best practice to make them as short as possible and to ask for and certainly to require as few fields as possible for submission forms. You can be a lot more flexible with that because the person really wants to submit their thing right. They’re probably going to be willing to go through a few pages of questions in order to get their thing Surveys. Also, people enter into a survey. You know they’ve opted into taking a survey you can reasonably take, you know, a few minutes of their time and give them some pretty comprehensive questions and give them some comprehensive options for for answers. So for gender fields there, um, it’s It’s an increasingly recommended practice to have a lot of different gender, uh, gender. Identify as gender terms that people can multi, multi select and then, as always, because you know why not? It’s really important to to and to include a right in field. Um, because you cannot always be certain that you are covering every term and also because language evolves. So, um, in addition to a write in field, there are a lot of terms that people use for their gender. So male female are sometimes associated with sex identification. But some people also may say that my gender is male or my gender is female. Man and woman certainly. Um, sis man. CIS woman The term cysts, which, for people who are unfamiliar, means not trans somebody who identifies as the same gender as as they were assigned at birth. Um, And, uh, so it’s CIS trans, uh, trans masculine transfeminine. There are a lot of terms that you can find with a really easy google. Um, and for all that, I don’t know how much I want to plug Facebook. Um, but so you know what I want, But, um, but there are a lot of organizations and a lot of companies that have gotten on board with offering a lot of different gender options, and you can pretty easily find comprehensive lists of gender, uh, terms and gender identities.

[00:21:56.54] spk_0:
And again, can’t you just simplify this by having it? Strictly narrative.

[00:22:00.34] spk_2:
You can. Um but then again, the analysis part comes in. All right, so

[00:22:06.82] spk_0:
yeah, manually. Yeah,

[00:22:08.21] spk_2:
exactly. So if

[00:22:09.41] spk_0:
you know how many I mean, are you getting it? Well, all right. If you’re getting 1000 1000 I could see Burdensome. Yeah.

[00:22:59.24] spk_2:
Yeah, exactly. So if you want, for example, to see, like within certain zip codes, what is the gender breakdown of our audience? or our base. Right? So, you know, in these areas where we’re doing certain kinds of work, we actually have a pretty significant trans population. Who is Who is paying attention? Who we have contact with, You know, over in this area, Um, there’s a significant population of CIS gender women who are really interested in our work. Um and so if you want to be able to kind of, um, do analyses like that, it is helpful to have predefined terms, But you do want to make sure that you have a lot of comprehensive ones. Okay.

[00:22:59.87] spk_0:
Okay. Anything else? Best practice wise,

[00:23:12.34] spk_2:
Um, pronoun fields. Or is this the place where we can get into pronoun films? Sure. Okay, great. So one kind of under, uh, well, in certain places under discussed, we’re

[00:23:18.59] spk_0:
seeing that structure that, like, I’m not going to allow a program discussion at this point. But we wait 2.5 minutes, Then we can talk about pronouns in in into the six minutes, but yeah, I hope I don’t come across that

[00:25:12.14] spk_2:
way. Um, but yeah, pronouns are really important. There are more important in a lot of situations than any of this other stuff. Um, because pronouns is how people are addressed. It’s as important as people’s names. So anywhere where you would want to know, you know you’re going to be addressing somebody by their name. You also want to know their pronoun. Um, and there are a variety of ways that you can create opportunities to learn people’s pronouns. So if it’s, uh, it’s having to do with an event, um, you can ask for pronouns on the on the event registration form if you’re going to have the ability to say, like in a world where we have in real life events again, if you’re if you’re going to make people badges or things like that, you can also ask it, like when people arrive at an event when they log on to a virtual event, Um, in platforms like Zoom and other video video conferencing platforms, people can add their pronouns in their name. You can request that they do it. You can model it by doing it yourself and, uh, and you also in live events settings can again offer things like badges. Um, it’s also really it’s also very possible, and sometimes people feel uncomfortable about this or don’t know how to do it, but to ask for people’s pronouns in real life just in a conversation. And I think that the easiest way to do that is to offer yours first. So to approach someone and say, Oh, hi. By the way, my pronouncer, they Then what are your pronounce? Um, And it models the behavior it makes it into, You know, this is the thing that we’re doing together rather than sort of like, um, what pronouns do you use, right. You know, these are my pronouns. What are your pronouns? Um and, uh, yeah. There are a lot of opportunities to do that in a group setting, doing a go around at the beginning and asking people to introduce themselves with their names and their pronouns. Um, these are all things that people can do.

[00:25:24.94] spk_0:
Okay? And it becomes no harder to remember than people’s names. So exactly just slip up on, you know, you might slip up on the names 20 people in a group. You’re not gonna remember all 20 names if there’s no badges. So how to pronounce you say Oh, sorry. I think, actually, I’m sorry. I thought it was her, you know, you know, whatever.

[00:25:41.34] spk_2:
And you and there are millions of names, there are millions of names and only a handful of, of of commonly is pronouns in each language. So you know what? You really can do it.

[00:25:53.21] spk_0:
Okay? Yes, yes, But if you make a mistake, right? I mean, it’s not Yeah, Don’t crucify yourself. Just Yeah, exactly.

[00:26:25.24] spk_2:
I actually recommend really short script for if people make a mistake. So if you make a mistake in front of the person you’re talking about, you can say, Oh, I’m sorry. Thank you for reminding me. And then you use their their correct pronoun going forward if it’s in. You know, if they’re not there and someone informs you, owe that person actually uses he him pronouns, you can say, Oh, thank you for letting me know. And you use he him pronouns going forward. Right? Um, you thank the person for letting you know they’ve gone out of their way to do it. They might be kind of sticking their neck out to point that out. It can be uncomfortable. So you thank them for doing it. If the person who you mis gendered is right there. You say I’m sorry. And then you move on. You don’t have to grovel. You don’t have to, you know, suddenly make them the center of attention. You don’t have to make yourself the center of attention. Just apologize. Thank them and move on.

[00:27:01.04] spk_0:
Very practical. This is becoming sort of a 10101 on. Uh, correct. Excuse me. Correct. Not only pronoun usage, but, you know, addressing the trans community. Yeah. Um, all right, we have we have a couple of minutes. What do you want to leave folks with wrap us up? Um,

[00:27:06.19] spk_2:
sure. Well, I have a I have an anecdote where I had, like, a uniquely pleasant experience. Um, you

[00:27:15.81] spk_0:
ended with a crummy. You started with a crummy experience, so and yeah, and upbeat. Excellent. Yeah,

[00:28:13.94] spk_2:
exactly. So I was I was talking to a canvasser who was helping me fill out a donation form on a tablet, and that person was actually filling out the form and asking me the questions. And they said, Oh, by the way, we have an optional salutation field and we have mix available MX, which is the gender neutral salutation. Would you would you like to enter a salutation? And no one had said anything like that to me before. Just, like asked, Would you like to and said, We have a gender neutral one available and it just it made my day. It was no effort whatsoever that organizations part. It took two seconds, and I transfer like transforming an experience from a negative one where they’re not going to get my donation into a positive one where they get my donation and I feel really, positively about that organization is no effort. There’s no reason not to do it.

[00:31:33.24] spk_0:
That’s perfect. Let’s let’s let’s leave it there. Great charmer CRM manager at the Center for Popular Democracy. Thank you very much, Jude. Thanks. Sure, Thank you. My pleasure. And thank you for being with tony-martignetti non profit radio coverage of 21 NTC. The 2021 nonprofit Technology conference were sponsored by Turn to Communications. Turn hyphen two dot c o. It’s time for a break turn to communications relationships turned to has them with places like the Chronicle of Philanthropy, CBS Market Watch, The Wall Street Journal, The New York Times Turn to his clients get placements because of their relationships. So when there’s a reason for you to be in the news or you need to be in the news for your own reason, turn to can leverage these relationships on your behalf. You’re more likely to get coverage that way than you are, calling them up cold on your own. So use the relationships that turn to has to your benefit. Turn hyphen two dot c o. It’s time for Tony. Take two. How are you doing? A few folks got back to me, but I’m curious to see if there’s more. And I did hear from some insiders as well again the those, uh, those folks who get the weekly insider alerts telling who the guests are each week. So how are you Anything you want to share about your experience through the pandemic vaccines? You got one. Your family. Was there any sickness in your family? How’s it looking? Planning to go back to the office? Are you planning that yet? Is your office planning it? Are they planning without you? Do you know, maybe maybe they’re planning it without you and you don’t know. In that case, you won’t be able to bring that up to me. But if they’re planning, then you do know and you’re included. How’s the feeling? So I’m interested in how you are as we, uh, begin to see the end of this although fourth surge seems likely. Yeah, plus the pleasantries gotta go out. Right? The podcast. Pleasantries. I’m still enjoying sending these out to you. So I am grateful that you are with nonprofit radio, and I’m gratified that non profit radio is helping you in your work. That’s why I do the show. So pleasantries to you, all of our podcast listeners, each of you individually and then collectively as well. Pleasantries to you. That is Tony’s Take two. We’ve got Boo Koo, but loads more time for nonprofit radio. Here is ethical representation in your communications. Welcome to tony-martignetti non profit radio coverage of 21 NTC. The 2021 nonprofit Technology Conference. We’re sponsored at 21 NTC by turn to communications Turn hyphen two dot c o. With me now is calliope Glaros.

[00:31:35.94] spk_1:
She is principal

[00:31:39.94] spk_0:
at Philanthropy without Borders. Helio P Welcome.

[00:31:41.44] spk_1:
Thank you, Tony. I’m so excited to be here.

[00:32:07.94] spk_0:
It’s a pleasure. Pleasure to have you. I’m glad you’re part of 21 NTC and our coverage, your topic is from exploitation to empathy, ethical representation in fundraising, communications. This is a concern. What? What do you feel? Nonprofits are not getting quite right around authentically representing people and issues.

[00:32:50.84] spk_1:
Yeah, well, you know, this is a big topic right now, Tony, and there’s a lot of people who are talking about it, but I think my approach is a little bit different for me. It’s not about making cosmetic changes to the images, you know, just showing happy faces instead of sad faces. And it’s also not about sort of superficial changes to language like replacing some words over others. I really approach this topic from the lens that what happens behind the scenes in your storytelling process is just as important as what the audience sees. And so this isn’t about making tweaks to the final narrative. It’s really about working in collaboration with your story contributors to truly understand how they want their stories told. So it’s very much about process, not product

[00:33:00.34] spk_0:
process. Okay, so we could have better processes back end to alleviate appearance problems and and messaging problems that are that are going, going public,

[00:33:41.14] spk_1:
right? I think it’s a fundamental mindset shift. And so, you know, we know that our industry has this issue with representation. We know that a lot of people who work in fundraising and marketing departments have never personally experienced hunger or housing instability or displacement or war. But they’re telling stories about people who have. And so, you know, some of the sort of, I guess, like common sense out there is to think about How would I want my story told, Um, but I don’t really represent some of the people that I’m necessarily writing about. And so it’s this fundamental shift from, you know, not really centering ourselves and our own lived experience, uh, in the stories that we’re telling and really turning towards towards our contributors and looking for guidance from them in how we tell their stories.

[00:33:54.31] spk_0:
Okay, and by contributors you’re thinking of of who?

[00:34:30.44] spk_1:
The actual people that are interviewed by the nonprofit whose stories you’re sharing. If you’re writing about specific people or also the people who are just in your programs, maybe you don’t tell stories about a particular individual or you use like a non identifying case example, Um, but who are the people who are being impacted by your work, who are actually, um, you know, impacted by your mission, going to them and working in collaboration with them and really using their insight to guide how you make decisions, what kinds of stories you’re telling, how you’re talking about the issue, because they’re the ones who are actually experiencing it.

[00:34:33.94] spk_0:
So is it about the questions that you ask them to elicit their story?

[00:34:40.44] spk_1:
That’s a big part. That’s a big part of

[00:34:42.25] spk_0:
it. The communication with the folks that are contributing,

[00:35:01.04] spk_1:
right? So I think the very first thing that an organization has to do is to get feedback about their communications from the people in their programs. And so it’s not just not just interviewing them to get their stories, but actually going back and showing some of the communications that you’ve released and saying, What do you think about this? How satisfied are you with your portrayal? What would you like to see? Right. So even more open ended questions? Not just about, you know. Did you like this? You know. How did you feel it? You know it represented you, but What else would you like to see from us? Right, So get it. So they get feedback is the first step. But also, you know, if you really want to make an impact on your storytelling process, you have to almost create, like I call it a feedback channel. It’s not just about going in once and getting some feedback and, you know, putting it in a little report, and then it sits there. But but having a continuous process of working in collaboration with your contributors. So every time you’re getting stories, you’re also getting feedback, and you can continue to refine your stories in an ongoing way. That’s really the first step.

[00:36:21.33] spk_0:
Okay, Okay. So getting feedback from about the portrayals from the folks who are being portrayed Yes. Okay, interesting. So So that means including those folks on your in your communications. If you’re If you want to make this a regular process, you’re saying not just going one time, but regular have a regular feedback mechanism. So start bringing, adding folks who are the beneficiaries of your work to your e newsletter, for instance.

[00:38:05.42] spk_1:
I think that ultimately, you know, every organization should look at increasing you know, in long term increasing the representation of staff that they have who are responsible for communications. Those folks should, you know, be from those communities and should share some lived experiences and identities with the people who are impacted by that program. I think that’s the long term strategy. I know that you know it’s not going to change overnight. And so I think in the interim, it’s really about both the mindset shift and also creating some different processes. So I’ll give you some more concrete examples, tony. So get feedback. But also, um, a big mistake that a lot of non profits make is they view this concept of consent, right? You know, and we have this in journalism to write, you know, getting consent to tell someone’s story. They view this concept as a form, you know, it’s a one page form that somebody signs that says, I give permission for you to, you know, share my stories and my images, you know, in all of your platforms. And then and then it’s done and you know, that’s that’s not really I think, the most effective process that we could have. We need to view consent a bit more holistically. So for instance, um, you know, I do. How how are we getting people? How are we getting the stories to come to us? Right. And so instead of necessarily going up to someone you know in the program and saying, Hey, can we interview you or, you know, hey, can we have you speak at our next event? You know, how are we allowing people to opt in, if that’s possible, depending on the structure of your organization and your work? So are we allowing our story contributors to sort of self select into the process to sort of raise their hands, so to speak and say, Hey, I would like to be interviewed actually instead of us, um, asking them because you know, there’s power dynamics and sometimes people might feel like saying yes, when they really when you know, when they really don’t want to do something. But because you asked, they feel you know that they have to

[00:38:09.80] spk_0:
say Okay, so make it You’re suggesting Make it more an open question to to the group at large.

[00:38:16.45] spk_1:
Yeah, if it’s possible

[00:38:22.62] spk_0:
and let them and ask. You’re saying you know and then asking for volunteers to instead of going individually to a family or or or a person and saying, Can we tell your story?

[00:39:07.62] spk_1:
Right? Right. Let them volunteer. Let themselves select the option available. Another way consent can show up is even in. So the way stories work is you have an acquisition process where you go out and get the story. You’re actually interviewing people. You’re taking their photos and then on the back end inside a nonprofit, the stories go through this kind of interpretation process, right? You have, you know, the recorded interview or the notes you’ve taken. You’ve got all of these photos, and now you have to put that content into a newsletter or put it into a campaign, right? How are we involving our story contributors in that process? Are we letting them look at their story once we’ve edited it and put it into the campaign or the newsletter? Are we showing it to them and letting them make edits before we send it out before it goes live? Are we going back to them and saying Hey, here’s what. Here’s what we ended up writing. Here’s what we’re going to post What do you think? Are there any changes you’d like to make? How does this look to you? So are we involving them in that editing process?

[00:39:24.52] spk_0:
Is that is that not common? You think it’s not common, You know it. I would have thought the same process that folks used with their donors when they’re doing a donor. So I do fundraising. So I’m more on the donor side that I’m not on the beneficiary side, but with donor. When when fundraisers are doing donor testimonials, there’s lots of back and forth. You know, the same, you know.

[00:41:04.41] spk_1:
No, it isn’t. And you know you really hit on. I think a fundamental issue in this industry is that the way I define exploitation of my talk is that it means that we’re treating some groups better than others. And in the nonprofit space, we definitely treat our donors better than we treat our story contributors or a program participants. And so even if we think about this notion of consent, the way consent looks with donors is totally different than story contributors. So as I was saying, you know, many organizations have this kind of one page media consent form, and there are There are forms that actually say your consent is irrevocable. Once you sign this, we can use your image and story however we’d like and you can’t do anything about it. But that’s not how we treat our donors, right? You know, if our donors sign up for a newsletter and then they decide to opt out later, they can opt out at any time. You know, if they decide, you know, maybe they don’t mark. Their gift is anonymous. And so, you know, we we kind of release things. And then they say, Oh, actually, I don’t want that kind of recognition. Please, you know, um, don’t don’t add me to your annual report. Please make an anonymous. You know, we let our donors kind of opt in and opt out, and and we give them all kinds of controls and consent. But with our story contributors Nope. Your consent is irrevocable. You know, that’s what I really want to change, right? And I think that’s the last part of thinking about consent as a process. There’s opting in, you know, if possible in the story acquisition process, there’s involving them in the interpretation, like you said, with donors having back and forth and then at the end, you know, if years go by and we’re still using their face, you know, on the on the as the hero image on our website. And they say, you know, I don’t want to be on your website anymore. Why on earth can’t we take that image down, right? Why does someone’s consent have to be irrevocable? So you’ve really nailed it, tony. The way that we engage our donors and the control that we give our donors has not been the way that we’ve treated our program participants in our story. Contributors.

[00:42:06.70] spk_0:
Yeah. All right. Interesting. Uh, as I said, I’m only aware of the way it works on the donor side, and I would have thought that it was equivalent on the beneficiary providing side. All right. All right. Um, what else? What else you want to talk about? Not that we’re not. We’re not near the end, but I feel like, you know, you’ve been studying this and thinking about it for years, and I’m coming to it after just I mean, I’ve had another conversation with Amy Sample worried about specifically about poverty porn and avoiding avoiding that. Um, but that was more about images and your, You know, of course. You know, we’re talking more about process. So you think about this more than I do. Basically, what I’m trying to say. So what? What what more? What do you want us to know,

[00:45:01.09] spk_1:
Right, So there’s, I think, a couple a couple main points, Um, in the title of my talk, it goes from from exploitation to empathy. And so I view empathy as being on the other end of the spectrum of exploitation. But I think that this word is misunderstood in our industry. We hear it all the time. And, um, I think it’s misunderstood. And so I spend a little time talking about what empathy actually is. I think a lot of people think that when you have empathy with another person, it means that you are feeling exactly what they’re feeling. But then my question is, how do you know what someone else is feeling right? And what if you have very different lived experiences? I’m sure, um, you and many of our listeners you can think of a time where you’re sharing an experience with someone and they responded with like, Oh, I know exactly how you feel, You know, when this happened to me and then they describe something that was not at all what you experienced and you’re going like No, no, that’s that’s not it at all. Um, you know, or they blow it out of proportion and think like, Oh, that’s happening to you. Oh, I’m so sorry. Oh, you must be devastated and you’re going. No, no, I’m not right people, you know. Are they projecting how they would feel if they experience what you experience? It’s not what you would feel. And so the way that I approach empathy, you know, in this topic and how it’s related to storytelling actually comes from the work of sociologist Milton Bennett, who distinguished between a sympathy and empathy by saying that sympathy assumes similarity when we’re embodying sympathy were practicing the golden rule. We’re treating other people the way we want to be treated, because we assume that they are similar to us, and in empathy. We treat other people the way they want to be treated because we assume they’re different from us. And as I was saying earlier, we really need to be assuming difference instead of similarity, because the lived experiences and the identities of the people who are responsible for telling the stories, fundraising and marketing staff in the nonprofit, um, are oftentimes very different from the lived experiences of the people that they’re telling stories about. Um And so you know, there’s advice out there that I refute, which is, you know, thinking about how would I want my story told, How would I feel if this story was about me and, um moving that that’s really more embodying sympathy and so moving from sympathy to empathy requires that we ask better questions? Um, those questions could look like, you know, how would I feel if I was telling the story and the person that it’s about was sitting right next to me? Or, you know, if I was talking to a donor about this story, and, you know, one of our clients walked into the room suddenly, is there anything about the story that I would change right? Do I tell, Do I tell stories differently to donors? Then then you know, when a client is present versus when they’re not, um, in those hypothetical situations were still. We’re still us. We’re not projecting our experience on to someone else. And so those are the better questions that we could ask. And that’s, you know, there are so many ways that I think in the nonprofit sector and in storytelling, we embody these sympathetic responses and we assume similarity. And we assume that our experience is universal and we’re some kind of a baseline. And really, um, it’s not the case. So I think that’s one main point

[00:45:22.39] spk_0:
that’s almost from like we could say, from from narcissism to empathy,

[00:45:24.88] spk_1:
right, Right

[00:45:41.19] spk_0:
way I experienced something. Must be the way you experienced it or or the way I feel about what you’re describing, because I’ve never experienced it personally the way I feel about what your what Your what your situation is, must be the way you are feeling about it exactly, because because I’m the center of the universe. So naturally, my feelings are the same as your yours would be the same as mine, you know?

[00:46:25.18] spk_1:
Yeah, it’s projection, and I think it’s at the pitfall. It’s you know, we all have, like, interpersonal examples of conversations we’ve had, and the reason I bring it up and that I go to the trouble of defining it is because I think that that basic perception, um, is what is it the pitfall of all of the mistakes that we make, um, in mass communications and in the way that we represent other people. Um, you know, it’s kind of using ourselves as a baseline and not really thinking about sort of the differences in our lived experience. Um, so that’s so that’s one

[00:46:30.88] spk_0:
thing. Uh, yeah. Distinguishing between exploitation and sympathy and

[00:46:33.01] spk_1:
empathy, Empathy,

[00:46:41.68] spk_0:
um and, well, your point know about gauging asking feedback. I mean, just how does this story look to you?

[00:48:25.37] spk_1:
Right. You know, we don’t know how other people want to be treated unless they tell us. And that’s the thing. If we’re just guessing, just guessing it’s still a projection. Um, you know, and I think the other thing that was really important in my session is I think the way that people think about ethical storytelling and moving beyond this kind of narrow scope. And so I think originally our concept of ethical storytelling was informed by journalism, which is really looking at a policy of do no harm so it’s make sure you get consent. Make sure that you’re not traumatizing the story contributor. Respect people’s privacy and boundaries, you know when you’re interviewing them. But in nonprofit fundraising, storytelling, this kind of do no harm is really our baseline. You know, that’s the least we could be doing an ethical storytelling. I think, to go up another level, we need to be adding value. We need to be providing value to the story contributor. And that doesn’t necessarily just mean, um, you know, paying them a monetary stipend. That is a good process for some organizations. It works for some, but not all. Um, but how are we making this an enriching experience? How are we making? Giving them a platform to to share their story and experience in a way that, um, that feels positive and makes them want to do it again? That it was a good experience for them. Right. So how are we providing value? Um, and then, really, the layer above that I think what we ultimately need to be aiming for an ethical storytelling is changing the beliefs and behaviors of our audience. And so we know that there are massive inequities in the world. And those inequities are influencing our work there, influencing our program participants. And you know, these are large, systemic issues, but they’re maintained and held into place by certain beliefs and behaviors. And how are our story’s changing those beliefs and behaviors? How are we pushing back against unhelpful narratives that say it’s okay to treat some people better than others? That’s what we really need to be aiming for.

[00:48:56.87] spk_0:
What’s your opinion of giving folks the option to just tell their own story? Maybe, you know, turn the camera on themselves and just tell their story as they as as they want to. Yeah, I think it’s in their own words.

[00:49:00.14] spk_1:
I would think that would be

[00:49:01.16] spk_0:
valuable.

[00:49:34.97] spk_1:
I think that the closer that we can get to honoring that sort of authenticity, um, and the autonomy of our story contributors. So yeah, letting, letting them speak in their in their own words, tell their story in their own manner. The closer we can get to that the better. Um, I also know that you can’t fit everything into a tweet, and you can’t fit everything onto a one or two page campaign letter and so I know, uh, forms and opportunities that are are great just for really authentic sharing. And then there’s some that we do have to, um, you know, interpret for our audience. So,

[00:50:10.86] spk_0:
yeah, I mean, it could be the It could be the person’s personal narrative with, you know, with context, right? Exactly. Exactly. Right. I mean, there is a purpose behind these two. We are trying to We we are using these stories to raise money. So I mean, they have you know, we’re not just trying to create an archive. Uh, we’re not creating writing a documentary where this is market driven, market driven content, but the person could use their own words. And then and we fill in with lots of context.

[00:50:36.36] spk_1:
Yeah, I think that was some advice that I gave in my talk as well is really trying to stay. Give the story contributor autonomy as much as you can, and let them use their own words and let them, you know, tell the story the way that they want. And of course, you know, there are shifts that we you know, there are different things that we could do in our interview process. is there are shifts that we can make into the kinds of questions that we ask. Um, but it really should be about giving more autonomy, uh, to the story contributor and honoring their authenticity.

[00:50:44.56] spk_0:
Your session description mentions five actions to tell more ethical and equitable stories. Are those things we can talk about in five minutes?

[00:55:08.44] spk_1:
They sure can. And so I think one of them we already touched on, which was to create or fix your feedback channel right to make sure you’re getting feedback. And if you’re already getting feedback, make sure that it’s done in a consistent way. Um, and that in specific. And I would also say to the listeners, You know, consider having kind of like a control and a test group. And so you know there’s power dynamics at play, right? And when we go to some of the people in our programs and ask for feedback because they’re receiving services from our organizations, those people may be inclined to tell us what we want to hear. Um, and so I get a lot of questions about addressing power dynamics, and there’s there’s not necessarily a lot we can do about about those dynamics. But I would also not just ask people who are, you know, in your programs who are receiving services from your organization, but also ask people either within the community or people who embody some of the identities or lived experiences of those people. But they’re not getting services and and see what they think about your communications. Um, if everyone in your programs are saying, Oh, these look great, you know, great job. And then other members of the community are going No, these are so stereotypical, you know, these are you know, there’s a really this isn’t representative, right? That’s some interesting data. And so don’t just ask people in your programs. But as people outside of your programs, Um, I think, yeah, feedback. And you know, 0.2 is view consent as a process, not just a form. Right. First, take a look at your form and make sure you’re not saying you know that that their consent is irrevocable because it really isn’t. Um, you know, look at ways that you can incorporate consent into your entire process from the moment you’re getting the story, the editing and interpreting it’s going through, and then even long after it’s used. You know, can someone ask for things to be taken down? Um, I think you know, Number three gets at that last point that I made around ethical storytelling, you know, sort of beyond the baseline, Really changing beliefs and behaviors. Um, I really encourage everyone to push back against harmful or unhelpful narratives. And so what are the assumptions that exist about the people in our programs? Um, about their situations. Are those assumptions really? Are they helping us move our work forward or not? And if they’re not, then how are we pushing back? Um, think about the stories that we’re not telling, right. We’ve got all the stories we’re telling, but what are what are the stories we’re not telling? Um, you know, how are our stories shaping the expectations for both our donors in terms of what is required for change? Um, you know what does what does impact look like? What does change look like often our work. You know, change doesn’t happen overnight, But if we’re saying that to our donors, you know you’re going to transform someone’s life, you know, in a day, you know, that’s not really That’s not really reasonable expectation. Um, you know, and also, you know, our clients and story contributors see themselves in these stories were not hiding them from them. And so what kind of expectation are we setting for them? Right. So pushing back against a harmful, unhelpful narratives, harmful and unhelpful narratives and then really like looking at every communication and saying, Is this message reinforcing those narratives or is it challenging them? The fourth piece of advice they gave, um, was being the microphone and not the voice. It’s kind of a proverbial It’s a metaphor. And so you know, you you see these communications, tony. Like where the voice for the Children were, the voice for the poor, you know, and all of these people have voices. They have. They have a way of expressing themselves, and so you’re not really speaking on their behalf, but you are providing them a platform and amplifying their message. And so being a platform being a microphone and not a voice means that you have to as a as a storyteller, as someone in your organization, um, tasked with that, you have to analyze your own perspective. You have to be thinking about what’s influencing my perspective on this. Right? Um, you have to be. You know, when you start making generalizations about a group you have to be looking at, like, how do I know that? How do I know? You know, what I’m saying is real. Where’s my evidence? What am I basing this off of, Right. So understanding. You know what kind of a microphone you are? Right? And, you know, then your final one, we have the final one. That’s right. You know, we need to stay committed to changing beliefs and behaviors because it’s not going to happen overnight. But we’re playing the long game, and that’s really what we ultimately need to be striving. Oh, okay.

[00:55:12.84] spk_0:
Okay. You cut out a little bit there, but changing changing behaviors.

[00:55:16.72] spk_1:
We need to stay committed to changing beliefs and behaviors,

[00:55:25.14] spk_0:
beliefs and behaviors. Thank you. All right, All right. That’s a lot. But that was good. Calliope. Terrific. Thank

[00:55:25.76] spk_1:
you. Thank you so much. Tony,

[00:56:39.54] spk_0:
Your opening eyes. You’re raising consciousness about potential exploitation and helping us avoid it in our in our processes. Thank you. Kelly O P. Glaros principal at Philanthropy Without Borders. Yeah. Thank you very much again. Thank you. And thanks to you for being with tony-martignetti non profit radio coverage of 21 NTC where were sponsored by turn to communications, turn hyphen two dot c o Next week Fund volunteer activities as 21 NTC coverage continues. If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications, PR and content for nonprofits. Your story is their mission. Turn hyphen two dot c o. Our creative producer is Claire Meyerhoff. The show’s social media is by Susan Chavez. Mark Silverman is our Web guy, and this music is by Scott Stein. Thank you for that affirmation. Scotty. Be with me next week for nonprofit radio. Big non profit ideas for the other 95% go out and be great

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[00:01:48.24] spk_1:
Hello and welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host. This is a special episode of non profit radio to help you be the change around racism, people of color underrepresented in non profit leadership. That’s the main message coming out of building movement projects Report. Race to Lead Revisited We visit the report’s conclusions and recommendations with BMPs co director Sean Thomas Brett felled, responsive by turn to communications, PR and content for nonprofits. Your story is their mission. Turn hyphen two dot CEO and by dot drives, raise more money, changed more lives for a free demo and free month. It’s my pleasure to welcome to the show. Sean Thomas Bright Felled. He is co director at the Building Moving Building Movement Project. He previously worked in various roles at community change, developing training programs for grassroots leaders and worked in the communications and policy departments where he coordinated online and grassroots advocacy efforts and lobbied on a range of issues including immigration reform, transportation, equity and anti poverty programs. Building movement project is at building movement, or GE, and at B L. D. I N G movement. John Thomas Bright felt Welcome to non profit radio

[00:01:51.64] spk_0:
Thank you so much for having me.

[00:01:53.33] spk_1:
It’s supposed

[00:01:53.87] spk_0:
to be here with you.

[00:01:54.83] spk_1:
It’s good. It’s a pleasure. Thank you. So why don’t you start by describing the work at Building Movement Project?

[00:02:02.44] spk_0:
Sure, so building movement projects been around for over 20 years, and from our founding we’ve had three main areas of focus. One is what we call movement building, looking at how organizations collaborate, how nonprofit organizations can be part of movements for social change and social justice, and what it takes for organizations and non profit leaders to really be on the forefront of making big leading some big structural changes in our society. We’ve also looked at what we call a non profits and social change or service and social change because we think there is a particular role for human service organizations in bringing about structural and systemic change in our society and that that’s really important to support on. Also encourage organizations like that to get involved in advocacy. Listen to an uplift, the voice and on power of the communities that are being served, and then the third bucket of work has always focused on leadership, so recognizing that leading a nonprofit organization is a very hard job we’ve always looked at What does it take for leaders? But also, what does it take for non profit leadership? Thio really have aligned both the practices of leadership with the values that organizations hold. And so over the last several years, we’ve been particularly focused on issues of race and leadership in non profit organization. That’s what the race to lead work comes out of.

[00:03:41.14] spk_1:
Okay, right? And the This race to lead revisited report is really comparing a 2016 survey for the original race to lead with a 2019 survey for this report. Exactly.

[00:04:04.84] spk_0:
Yeah, so we surveyed people working in the nonprofit sector both in 2016 and 2019 on these issues of race and leadership. So this report race to lead revisited at some comparisons between the findings from 2016 and 2019 to see how the sector’s been evolving

[00:04:55.34] spk_1:
and you did have some new questions as well. We’ll have time to get to some of those, um, you talk about Well, first I got to say, I realize the contrast here I have long white hair and you have short, dark hair. We are. We know in the hair. We are. We’re not similar in hair. My God. Uh, yeah, OK, Sorry I couldn’t help notice. Um, you talk about we’re gonna have fun on non profit radio. I mean, it’s a serious subject, but we have fun nonetheless. So you talk about white advantage in the report versus white privilege? You mentioned white privilege once or twice, but predominantly. Talk about white advantage. What’s the What’s the difference there? What? What? What are you trying to say? A little different than the the more seems more common, you know, white privilege.

[00:05:05.24] spk_0:
Yeah. So what’s the term white advantage? What we’re trying to focus on is some of the structural advantages that accrue to non profit organizations based on, you know, multiple people in positions of power being white. So particularly thinking about the composition of boards and the composition of senior leadership teams. Um, because, you know, I think oftentimes the analysis is very individualistic, right? So, like, there’s an individual white person in the executive director role of the organization that only paints part of the picture on DSO we wanted to have a more complicated and nuanced analysis of what’s actually happened. An organization s O, that it became less about, like, the it one person at the top of organizational hierarchy. And think about it, uh, in a way that encompasses both the board leadership and senior staff.

[00:06:04.44] spk_1:
Okay. And then the structures as well, it seems thio less focused on an individual or individuals and mawr, uh, levers of power and processes policies.

[00:06:27.04] spk_0:
Exactly. And it also became a way thio understand and sort of unpack. Um, how, uh, sort of whiteness of organizations that, like in our sample, right, like, 45% of respondents work for organizations where both more than 75% of the board is white and more than 75% of staff and top leadership are white on. And, you know, I think that for me, that was actually somewhat startling in surprising um, And then we also saw that those organizations tend to have bigger budgets at least was being reported by the staff. Um but then, at the same time, we’re seeing that staff were reporting more negative experiences in those types of organizations compared to organizations with more diverse leadership on both the board and senior staff levels.

[00:07:29.64] spk_1:
And so the overall message that I got from this is that the power remains in boards and at the sea levels of nonprofits, and those are predominantly white. And that and that that really hasn’t changed from 2016 to 2019.

[00:07:35.24] spk_0:
Yeah, that hasn’t well, it’s hard to know because we actually didn’t ask the question in this way back in 2016. But I think that this, um, sort of puts our data in the context of some of the research that board source has done that shows that boards are overwhelmingly the majority of non profit boards are overwhelmingly white

[00:07:59.14] spk_1:
and also not reflecting the communities that they’re serving. Absolutely. Yeah,

[00:08:01.54] spk_0:
yeah, because I think what has happened is that the function of non profit boards very often is less a function of accountability to the organization’s constituency and mission on, because organizations often have a lot of responsibility for fundraising and raising the resource is for the organization to do its work. Um, that as a result of that sort of demand, organizations often have, um, prioritized recruiting from people who holds wealth in their communities and because of racial wealth gaps that tend to be white people

[00:08:41.04] spk_1:
on dhe. That’s recruiting for both leadership and volunteer position board with talking about boards and you make it very clear we’re talking about boards as well as C suite. You know, CEO, executive director level.

[00:08:54.14] spk_0:
Absolutely.

[00:08:56.24] spk_1:
So let’s go into the three. I guess main conclusions that the report identifies first one is that things really haven’t changed that much. We’ve already alluded to it. Things haven’t changed that much in the three years.

[00:09:14.44] spk_0:
Yeah, and you know, I’m not sure how surprising that should be. Um, for our sector. You know, I think the change is often particularly in organizations. When we’re talking about organizations where we’re talking about the composition of the staff, that kind of change is incremental, right? I think that what has shifted is that, particularly in the last year is much more consciousness raising much more awareness on the part of organizations that these imbalances, these inequities exist and needs to be addressed. Um, but recognizing that there is a problem is not the same thing is taking action to address the problem.

[00:10:18.34] spk_1:
So you are seeing mawr alright, consciousness raising awareness. It seems like predominantly because of the diversity equity and inclusion work that Ah lot of organizations have done. But it’s just sort of, you know, I’m I gleaned from the reports, just sort of scratching the surface. I mean, ah, lot of it is trainings that raise awareness, but we’re not seeing much action flowing from that consciousness raising.

[00:10:23.84] spk_0:
Yeah, And so one example of the increased consciousness was that in both 2016 and 2019 we asked survey respondents what impact to their race had had on their career advancement. And, uh, for white respondents back in 2016 roughly half indicated that their race. They recognize that the race had a positive impact on their career advancement. So this sort of classic recognition of white privilege that increased to two thirds of the white sample in 29 so one from half to two thirds. So you know that is e think progress, right? In terms of like people having a recognition and understanding that white privileges riel and that it’s positively the benefits of that privilege are accruing to white people in nonprofit organization. Um however, the same question also revealed that back in 2016 a third roughly of people of color felt that their own race have negatively impacted their career advancement, and that then increased almost basically half off the sample of people of color in 2019. So the increased consciousness is both, you know, I think leading people to recognize the ways that they have been disadvantaged as well as for white people the way that they have been advantaged on DSO. You know, we’re still left with this challenge. This problem. That race is clearly having an impact on people’s advancement. And so it needs to be addressed in organizations in ways that I don’t think training is sufficient. Thio thick

[00:12:04.14] spk_1:
right? But you acknowledge consciousness, raising an awareness that that is the first step. But we have a lot more, a lot, a lot further to go. I mean, you know, it’s just

[00:12:14.61] spk_0:
absolutely

[00:12:50.24] spk_1:
widely recognized that, you know, you don’t just do trainings a couple of trainings over six months and then check your box. You know d e. I is covered. Let’s move on, Thio. Let’s move on to the gala. You know it za process. It’s a journey, you know we’ve had other guests say the same thing. It takes time. Thio, uh, change the policies, the practices, the traditions Even if they’re not written down, that our advantage ing white folks over people of color, This takes time. But you gotta You’ve got to start somewhere.

[00:12:52.74] spk_0:
Yes, and I think consciousness raising is is an important and legitimate starting point.

[00:13:42.54] spk_1:
Right? And we’re just getting started, okay? It’s time for a break. Turn to communications relationships. The world runs on them. We all know this turn to is led by former journalists. So you get help building relationships with journalists. Those relationships, they’re gonna help you when you want to be heard so that people know you’re a thought leader in your field turn to specializes in working with nonprofits. One of the partners was an editor of the Chronicle of Philanthropy. They know the non profit space they’re at turn hyphen two dot c o. Now back to P. O. C. Underrepresented in non profit leadership. Are you going to do this in three years again?

[00:13:45.94] spk_0:
It’s a very good question. You know, it’s hard

[00:13:48.15] spk_1:
to

[00:13:48.28] spk_0:
know, uh, in terms of, like, capacity funding, all of those things um, but yeah, I think that it seems worthwhile to keep revisiting thes issues, given the pace of change. Um, having been pretty slow just in the time that we’ve been collecting this data.

[00:14:24.14] spk_1:
All right, Um, anything else you want to say about you know, how the the findings from 2016 are pretty similar? Uh, yeah. Continue through to 2019 before we go on to the next. Well,

[00:14:24.49] spk_0:
sure. I think the reason that we felt like it was worth restating on pointing out the similarity in in terms of the findings between 2016 and 2019 was because, um, you know, from our perspective, it was really important to state very clearly to the sector. But there are people of color who are in the pipeline that the pipeline is not necessarily the problem. Uh, there’s, I think, different metaphors that people have used unpack and try to understand what the problem is of why we’re not seeing more representative leadership at the top levels of nonprofit organizations. And our view has just been that it’s not a pipeline issue per se. There are people of color who have the skills training credentials to be in those top roles, but they face racialized barriers to actually moving into those top jobs to being hired for those top jobs. And so we just felt like it was important to remind the sector of that finding, Um and sort of not lapse back into, ah narrative that, like we need to train more people of color because somehow people of color are not ready toe lead. People of color are ready to lead, but are often too often not given the opportunity.

[00:15:38.84] spk_1:
Not only have the skill sets already, but are willing to, in fact, what willing Thio want. Thio want to advance the leadership in greater numbers than the and the white respondents?

[00:15:51.94] spk_0:
Absolutely.

[00:15:53.03] spk_1:
E guess. There’s narrative that, you know there’s a lack of interest in in people of color advancing toe leadership. But you’ve dashed that.

[00:16:01.74] spk_0:
Yeah, absolutely. And I think that part of the reason that’s important is because if people hold this mental model that who wants to be a leader is, uh, not a person of color, then they’re going to ignore the leadership potential of people of color in their organization.

[00:16:26.64] spk_1:
Yeah, it’s very convenient. Well, you know, the folks of color don’t really aspire to leadership. So no need to consider them. So Okay, so you’ve you’ve dashed that it’s not so in two respects. It’s not a pipeline issue. The skills air there and the willingness Is there a ZX? Well,

[00:16:36.24] spk_0:
absolutely

[00:16:42.44] spk_1:
desire Thio advance and to lead. Okay, Um right. So remember your second main main conclusion, I guess, is there is white advantage. We were talking around it. Now we come right out and say there is white advantage in the nonprofit sector.

[00:18:59.24] spk_0:
There is. And, um, you know, I think that the the white advantage takes multiple forms, right? So I think that there have been over the last several months Mawr written about like, what happened? What’s called now? Philanthropic redlining, right, that organizations that are led by people of color, particularly black led organizations, are don’t get access to the same kind of resource is as the white led organizations focused on or serving in communities of color. And so there’s really interesting research both from organizations like Abssi A ZX, well as echoing green and bridge span that really dug into that funding disadvantage. And I think that our data also showed similar findings, particularly when it comes to, for instance, e. D s of color. And this was reported on Maurin a report from based on the 2016 data but E d s of color feeling like they don’t have, they don’t get grants of comparable size to peer organization or that they don’t have access Thio relationships with funders. And so those kinds of advantages in terms of like, who funders trust who funders will give bigger grants thio all of those benefits than accrue to white led organizations that then create this financial gap between organizations, nonprofit organizations based on who’s in positions of power in that institution. And so other ways that the white advantage showed up were in terms of the sort of composition of organizations and the greater comfort that white people, uh, seem tohave in. Those organizations, for instance, on questions like Do people feel like they have a voice in their organization for people working in white, dominant organizations were both the board and senior staff are more than 75% white. That’s where we saw the biggest gaps between people of color and whites in terms of their their agreement with that statement, right? And that gap decreases as you have mawr diverse organizations. And it’s also interesting to note that the average the mean increases. So both people of color and white respondents are more likely to say they have a. They have a voice in their organizations when they work for POC lead groups. So if you know, funders want to invest in organizations that are cultivating that kind of leader full ecosystem inside of their organization that, you know, make it possible for staff to feel like they have a voice and can help to set the direction for the organization, then you know foundations would be wise to really take a hard look at their own investment and the composition of organizations that they’ve been funding on. DSI. You know, like, are these organizations largely white run or are they POC lead on. And if there are largely white one, they should start investing in more organizations that are POC ledge.

[00:20:06.94] spk_1:
You identify five opportunities which we’ll get to, and one of those is put your money where your mouth is. You just say, put your, uh, you

[00:20:08.83] spk_0:
know, money

[00:20:54.04] spk_1:
where mouth is for sure. Yeah, I mean that’s a critical lever of power is funding for any anyone, whether it’s whether it’s corporate or non profit access to capital access to markets. Um, you know, what I thought was really interesting is, um, when you were identifying whether an organization was white lead or POC lead you, you chose as a threshold for white lead, whether more than 75% whether the Board of Leadership is more than 75% white. But then for for people of color lead, the threshold was just 50%. Is that because there just aren’t enough that are that are at the 75% level? So you had to reduce the yet to reduce the threshold to define it as person of color lead? Was that the reason?

[00:21:02.45] spk_0:
Yes. I mean, I think that it reflects the sort of composition of the sector, right. So 45% of respondents reported working for organizations where more than 75% of the board and senior staff were white on then it only 14% of respondents reporting working for organizations where it was over 50% of board and senior staff where people of color, you know, like it’s

[00:21:30.25] spk_1:
hard to have

[00:21:30.98] spk_0:
a comparison between Yeah, exactly.

[00:21:34.02] spk_1:
75% shoulder, 75% for PFC. Lead was gonna be too small a sample You

[00:21:40.57] spk_0:
a

[00:21:41.99] spk_1:
handful of Okay, uh, e suspected. Okay. Um, yeah. The experience was a little more about the experience. How people experience how people of color experience work in a in a white led organization.

[00:21:58.84] spk_0:
Well, I have to say, this was surprised, Not surprising. But it was interesting that the data was so clear, um, that the these racial gaps were so much larger for respondents working for white run organizations compared toa the POC led groups. And, um, you know, I think that it reflects what we’ve been hearing from the focus groups that we’ve been doing across the country in terms of the frustration, particularly on the part of people of color working in organizations that, um, you know, I think often feel somewhat alienating. And where people feel like they, um their leadership potential is not recognized or supported on dso. It was just a really, uh it was nice to have the data show, uh, and really reflect what we’ve been hearing anecdotally through focus groups and interviews around the country,

[00:22:59.54] spk_1:
You mentioned three organizations that have contributed to this work. One of them was bridge span. And then what were the other to save them. Save them a little slower theater, too.

[00:23:03.21] spk_0:
Sure. So a few months ago, bridge span and echoing green partnered on a report that looked at the going echoing green,

[00:23:14.57] spk_1:
echoing green

[00:24:50.44] spk_0:
green. Yeah, they partnered toe look at the funding that had accrued to organization organizational leaders who had gone through echoing Green’s programs. And so they were able to then really track and demonstrate that black leaders compared toa white leaders who had gone through the same kind of leadership development programs were getting very different levels of financial support on So that report came out at, you know, the earlier in the spring and last winter, an organization called Absi, which is the Organization for African Americans in philanthropy. On DSO, the acronym is a B E, and they put out a report looking at what they call the philanthropic redlining, this phenomenon of financial support from foundations accruing to white led organizations rather than to POC lead or black led organizations. So they use this terminology of redlining because it’s evocative of historical policy that led to very dramatic differences in terms of what sort of development and investment was possible, uh, in cities and neighborhoods based on this policy of redlining. And their point is that the imbalances, the inequities and where philanthropic dollars flow leads toa completely different prospects for organizations. And because some organizations grow because they get the funding and other organizations sort of. Whether on the bun

[00:25:06.34] spk_1:
isn’t the large majority of the smaller organizations I think you’re special was under a million dollars aren’t Isn’t the majority of those POC lead?

[00:25:08.44] spk_0:
It was, Yeah, it was striking to see that a much larger share of POC led organizations had budgets under a million

[00:25:30.34] spk_1:
dollars compared to, for instance, what led organizations? And, ah, large, large majority of those are a million dollars or under in funding or annual budget.

[00:25:31.18] spk_0:
Yes, okay, yeah, in terms of the annual budget

[00:26:27.24] spk_1:
annual budget. Okay, time for our last break. Dot drives drives engagement dot drives relationships. Dot drives walks you through donor engagement. It’s a tool that’s simple, affordable and focuses you on building donor relationships and trust. There’s a free demo, and for listeners a free first month. Go to the listener landing page at tony dot Emma slash dot We’ve got but loads more time for POC, underrepresented in non profit leadership. And then the third main point is that d I. Efforts are widespread, you say, and their effectiveness is uncertain, I would say, but but their effectiveness is uncertain. You’re a little more optimistic. Um, so, yeah, we were scratching the surface of this before, but you know, say same or about what’s being done, but what the limitations of it are.

[00:26:35.74] spk_0:
Well, first off, I think it’s important to acknowledge that three quarters of the sample reported that their organizations were doing something related to diversity equity inclusion. And so the ubiquity of D I efforts is, you know, I think good. And I think it’s a relatively new phenomenon, right? Like it’s become the topic at a lot of conferences over the past five years. And so all of which is to say that like organizations are getting started right now, Um, and maybe it’s long overdue, but this is a moment when organizations are getting started. I think that the challenge, the frustration, particularly on the part of people of color. And the younger staff of, you know, diverse diversity of younger staff is that I think for far too often it feels like organizational checklist. It feels like a sort of double. Organizations are saying the right things, but not actually changing anything about their recruitment practices or internal hiring and promotion strategy. So, yeah, I think that that is the the frustrating in that, like the ubiquity does not equal impact.

[00:28:43.94] spk_1:
I just want to remind listeners the report is called Race to Lead Revisited and you can get it at building movement dot or ge. All right, Sean, how do you feel about talking? Oh, there’s there’s a quote. Oh, yeah, yeah, yeah. You You pepper the report with quotes in the margin on Dhe there. Ah, lot of them struck me that. I’m just going to read one that was probably half a dozen or so that, you know, sort of stopped me a little bit. But, uh, Pakistani woman, I don’t believe I’m taking us seriously in the workplace because I am a young woman of color. I often question things which doesn’t always go over well in majority white organizations. I’ve been used as a token brown person that za harsh reality Thio Thio read and for her to admit in a survey that, you know, I’m a token. Um So I thought the quotes were very evocative.

[00:28:55.84] spk_0:
Well, yeah, thanks. I mean, we we really think it’s important to balance the quantitative data with, you know, hundreds upon hundreds of right and responses from survey respondents and then also the focus groups that we do. We also gain a ton of insights from those conversations as well.

[00:29:16.34] spk_1:
You feel OK, go into the five opportunities or is there Is there mawr anything more you wanna bring out about the the report itself? Well, this is part of the report, but about the conclusions, conclusions and findings.

[00:29:40.34] spk_0:
Well, I guess I would just add in terms of the sort of d I and, uh, there’s the both the skepticism, but also the impact, right? I think that, um, there’s, you know, I think there’s a lot of skepticism about training, often times. But our data did show that for reserving respondents that reported that their organization trained on a variety of topics. They had more positive views on the impact of training on their organization. I think that just speaks to the importance and need for organizations have, like, multifaceted well around D. I initiatives so that training is not again, like just the check box on or sort of like. Okay, we did the training on white privilege, and so we’re sort of done that the training is a way of both sparking but also sustaining critical conversations in organizations. And that’s why it’s useful for organizations to do training repeatedly and on a variety of topics.

[00:30:59.64] spk_1:
Yeah, I think it was. It was forearm. Or if organizations had had training on four or more topics than both white, the white respondents and the people, people of color respondents, um, felt it was it was more advantageous. So they got there was more valuable training than if it was three or fewer. Could you just take off a couple of different topics that that folks should be looking to training? I mean, not not exhaustive, but you know, what are some of the some of the topics that people should be thinking about training wise?

[00:31:07.27] spk_0:
Sure, yeah. So eso in terms of the topics that we tested for in the survey people indicated that whether the organization had done training on white privileged, specifically whether they had done training on implicit bias because that is a concept that I think has gained mawr currency in the sector. Structural racism, for instance. Um, like do people think of racism as just about interpersonal dynamics or as or as the result of structural, um, and systemic forces that are being replicated by policy? A. ZX well, as implicitly, um, also racial trauma and healing. I think it’s a training topic that is becoming more popular and developed, so there’s a variety of topics, and I think the important thing is just for organizations to be open to having and doing training on a wide variety of topics.

[00:32:07.74] spk_1:
And again, the more topics, the more valuable people will feel. Three outcomes are, um So let’s go to the opportunities. Then why don’t you once you start us off?

[00:32:19.04] spk_0:
Sure.

[00:32:20.17] spk_1:
I’m sure. Wait. I put you on the spot. Do you know that you may not have him off the top of your head? I have notes I haven’t written down, so I don’t need thio Put you on the spot memorized? I don’t know do you?

[00:32:32.07] spk_0:
Yeah, I’ve got it.

[00:32:33.81] spk_1:
Okay. Okay.

[00:32:47.44] spk_0:
First in the first one was focused on structures as well as the experiences of staff. Right on DSO. You know, I think it’s pretty straightforward, but I think the the reason that we felt felt like it was really important toe lift up lived experience of staff working in organizations is because of what we saw in terms of those experience questions, right? Like, do people feel they have a voice in their organizations or not? Right. We also thought it was important to point out that policies have to actually be in force, right? Like organizations can’t just say this is our policy. But if people don’t see evidence that actual behavior and practices air changing as a result of the policy, um, then you know, I think there are real questions about whether that has real impact.

[00:33:22.08] spk_1:
There is, as

[00:33:23.32] spk_0:
we said earlier,

[00:33:35.84] spk_1:
you’re not walking the talk. Then if you have ah, policy on anti discrimination and someone says something derogatory and it doesn’t get dealt with according to the policy. Yeah, that’s a joke. Absolutely. Yeah.

[00:33:39.94] spk_0:
Um, we also thought it was important toe, you know, really, focus on the funding dynamics, so particularly for grantmaking organizations. But put your money where, like your mouth is essentially right. Like there are increasing number of foundations, that air saying that the I is important. Ah, nde sort of signaling to their grantees. But those organizations need to take d. I seriously need to diversify their boards and staff things like that. But if the foundations have not taken similar steps, if the foundations have not to diversify their own or internal institution, or the foundations have not sort of critically examined their portfolio of grants like are there racial disparities in terms of what the amounts of funding, which organizations get access to funding that sort of thing? All of that is about foundations being very serious on reflect about being reflective in terms of their own commitments to D. I.

[00:35:24.04] spk_1:
And you have reflecting reflecting your community, which we touched on a little bit, that that was really striking, how you know it’s intuitive. I mean, I realized it, but to see the numbers of, um, Whitelighter organizations that are serving POC communities, eyes like two thirds or something, I think, um, it’s startling that leadership does not reflect the communities that they’re serving, and that includes the board. I mean, you you wanna have voices from the from the folks you’re serving contributing to your contributing to your you’re you’re major decisions a ZX the board should be doing

[00:35:28.54] spk_0:
Yeah, and again, like, as I said earlier, like, if organizations see the function of the board as about accountability as about setting the direction for the organization, then I think those organizations will see the need and value of having a board that is reflective of the community that’s being served. But if organizations have the sort of rationale for maintaining the board is to have access to people with wealth and connections, and there’s obvious reasons that organizations go that route. Then they’re going to stack. They’re bored with wealthy people in their communities on again because of racism. Those wealthy people are not likely to be people of color from the constituency that’s being served

[00:36:15.53] spk_1:
and your last one responsibility and results.

[00:36:26.79] spk_0:
Yeah, I think our sense was that organizations air pushed to track a lot of things nowadays and so, like what gets measured is often what then matters. And so our sense was that organizations should be very clear about what their commitments are going to be to race equity. And, um, you know, really track those commitments and then track the results of that come out of, like, what kind of organizational change strategies they pursue. And so, you know, if organizations they’re doing like an annual review or annual reports, are they reporting on their goals and objectives around race equity? That is one way to sort of ensure that organizations are staying on track on dhe, that its multiyear commitment

[00:37:13.58] spk_1:
it’s gonna take

[00:37:14.84] spk_0:
multiple years of change.

[00:37:38.03] spk_1:
Uh, you know, just pay attention. You can move the needle on things. If you start paying attention to them, you’re saying, if you measure it, you’ll you’ll you’ll be. You’ll be accountable to it. So high attention to it. If your If your statements say that you value racial equity, then measure it, hold yourself accountable and commit to those years of change.

[00:37:41.23] spk_0:
Yeah, and I think it’s even better if organizations do that. Make that accountability public, eso that they’re the sort of reporting is to their staff. It’s to their board. It’s to their community so that, like the statements of the organizations stand with. For instance, black lives matter, then backed up with organizations being able to say. And here’s how we lived into that commitment. Here are the things that we did over the past year that made that riel,

[00:38:10.82] spk_1:
Sean, anything, anything at all that we didn’t cover that you want to talk about.

[00:38:16.52] spk_0:
Um, no, I think we covered a lot.

[00:38:34.22] spk_1:
Okay, well, we did. You know, it’s not profit radio. We cover a lot of ground, but, you know, we can only scratch the surface. I mean, we cover a lot, but what you want to read the details, So just get the damn thing. Uh, the report again is, um race toe lead racing. No race race, the lead race, the lead be visiting

[00:38:38.27] spk_0:
the lead revisited.

[00:38:49.92] spk_1:
Used to lead you visited. You’ll find it at building movement or GE. That’s where you’ll find building movement project. And Sean Thomas Bright felled. Who is co director, right, Sean, Thank you very much. Thank you.

[00:38:52.07] spk_0:
Thanks so much for having me

[00:39:32.72] spk_1:
absolutely appreciate your time. Thank you. Reminder were sponsored by turn to communications, PR and content for nonprofits. Your story is their mission. turn hyphen two dot ceo and by dot drives raise more money changed more lives. Tony dot Emma slash dot for a free demo and a free month, Our creative producer is clear, Meyerhoff shows Social Media is by Susan Chavez Mark Silverman is our Web guy. This music is by Scott Stein and with me next week for non profit radio Big non profit ideas for the other 95% go out and be great.

Nonprofit Radio for April 19, 2019: Grit: Succeeding As A Woman In Tech & Great Ideas

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Marisa Lopez, Sara Chieco, Tami Lau & Aparna Kothary: Grit: Succeeding As A Woman In Tech
Our panel takes on the common challenges facing women in tech as they share their own stories and reveal lots of strategies for succeeding in this overwhelmingly male-dominated career. They’re Marisa Lopez, Sara Chieco, Tami Lau & Aparna Kothary. (Recorded at the 2019 Nonprofit Technology Conference.)





Graziella Jackson & Marcy Rye: Great Ideas
Also from 19NTC, we get methods for generating strong—even breakthrough—ideas, everyday, with help on how to choose and implement the best ones. Our panel is Graziella Jackson & Marcy Rye.





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Hello and welcome to Tony martignetti non-profit Radio. Big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, I’m glad you’re with me. I’d get slapped with a diagnosis of silicosis if you mentioned the bird brained idea that you missed today’s show grip succeeding as a woman in tech, Our panel takes on the common challenges facing women in tech as they share their own stories and reveal lots of strategies for succeeding in this overwhelmingly male dominated career. They’re Marissa Lopez, Sarah Chico, Tammy Lau and Aparna Kothari that’s recorded at the twenty nineteen non-profit Technology Conference and Great Ideas, also from nineteen ninety Sea. We get methods for generating strong, even breakthrough ideas every day with help on how to choose and implement the best ones. Our panel is God’s piela Jackson and Morsi ry. I’m Tony Steak to thank you. We’re sponsored by pursuing full service fund-raising, data driven and technology enabled Tony dahna slash pursuing by where you see Oppa is guiding you beyond the numbers regular cps dot com by tell us turning credit card processing into your passive revenue stream. Tony dahna slash tony tell us, and by text to give mobile donations made easy Text. NPR to four four four nine nine nine Here is grit succeeding as a woman in Tech. Welcome to Tony martignetti non-profit Radio coverage of nineteen ninety Sea. That’s the non-profit technology Conference coming to you from Portland, Oregon, at the Convention Center. This interview, like all our nineteen ninety si interviews, is brought to you by our partners at Act Blue Free fund-raising Tools to help non-profits make an impact. This topic is grit. Succeeding as a woman in tech panel is all tech leadership. Women beginning with Closer to me is Marissa Lopez. She’s director of account management, presents product group, then. Sarah Chico is director of technology. Social Impact of Presidents Prat Presence Product Group. Tommy Lau is senior self sales force. Energy engineer Tommy Lau is a senior sales force engineer. Social Impact Presents product group and Aparna Qatari is director of technology operations, a global citizen year. Technology. Women Welcome. Thank you. Thank you. Thank you. Technology leadership with women. Welcome. That’s what way women in Texas. They’re succeeding as a woman in tech. This’s not. This is not a panel of lackluster professionals. A panel of successful professionals Important to make the difference makes a distinction. All right, um, let’s talk down the end there. A partner. Thank you for sharing Tammy in a partner. Thank you for sharing Mike’s. The panel is so big, but I didn’t want to exclude anybody, So let’s start with a partner, you know, Give us Give us the headline. Give us the headline in the lead. What is it? What does it take to be, uh, to remain as a successful woman in tech not to get there We’ll get we’LL get to the get there But what does it take to remain st Stay, Stay as successful as you have been I think because you know where you are, right? I think we’Ll probably have slightly different answers with this, but probably with an underlying theme of community and finding a community that you resonate with that you could be comfortable with. One of those communities for us is amplifying. We are working with people with underrepresented voices in tech and so we have in person groups, online groups. But the fact of having a group of people who you can be yourself within share yer challenges with I think something about being an underrepresented voice and tigers when you’re in the workplace. You sometimes don’t want to show that you don’t understand something. Don’t know something are are kind of not faltering but are struggling a little bit. And so it’s been really nice to have a community of people where you can show those struggles, get support, get riel. Resource is without judgment, without judgment, with pretense. So that has to me that has been kind of a game changer. Tammy, would you want to add anything to the community? Sense of the importance of community? Yeah, absolutely. I think I wholeheartedly agree with what partner said. Just finding this community specifically amplified. But other women in tech communities as well has really made my life as a woman in tech so much easier, so much more fulfilling and has really helped me to get to where I am today. Andi organization is amplify. Is that right? Yes, amplify were amplified out, or ge amplified dot org’s okay there. Pointing to Marissa was where assuring the amplify shirt. But everybody doesn’t have the advantage of the video. Yeah, most of our audience is podcast, right? So So what’s that make sure? Amplify. It says amplifying. Yeah, that’s right. We are amplified out. Organs are website in the name of the group. Example. Five. Okay. Okay. Um so, Sara, let’s let’s get you in on the headline. Anything more than community? Uh, probably. I think perseverance and hard work and diligence are are kind of traits that I feel I’ve had to exhibit and had to be strong at in order to succeed and continue succeeding more, though more so than male counterparts, do you feel on the persevere inside, Absolutely absent, really persevering over what persevering over the challenges that come as being a woman in technology, in having managers that don’t understand necessarily how to relate to you or how to speak to you properly, or how to kind of bring out the best in you being having to do that on your own essentially and kind of overlooking, you know, various slights and or obstacles that are put in your way because you’re a woman and not similar to your male counterparts. What are some of those obstacles? Pay disparity, promotion disparity? You know, I was once told, yes, it’s true that you’re better than your male counterparts. And yes, it’s true that they all are making more than you. But it would just be too hard to re calculate the pay scale at this point in time. So we’re just going to leave it as is when this is done. That’s your trouble line. Herbal example. Yeah, too much trouble. It’s just one minor example, but it’s been like that. I have a master’s degree in computer science. I’ve been in Tech since the nineties, and it’s gotten better, but it’s still definitely not all the way better. Okay, because there is a stereotype that people are guys. Yes, guys become computer scientists. Yes, I was a graduate teaching fellow and out of a class of one hundred twenty six students, one was a woman. Reza. Yes. What do you want to say to introduce this? What do you want with the headliner? So what comes to mind for me is the title of the session, and so it’s it’s really what Sarah said around perseverance like to be the word grit, little shorter little fun, more fun and a little more edgy, but really is about the same thing, right? So to be gritty. I mean, if you think about Grigg, you’re thinking about, like, a piece of sand in your eye you’re thinking about, like, you know, biting your tongue. You’re thinking about surviving something they, you know you’d rather just bail out on. I think all of that, really. You know, they’re analogies for the experience of being a woman in technology. Um, some of the common challenges other. Certainly. Sarah listed a couple of poignant and illegal leased. The pain started challenges, Uh, other challenges. Are you willing to open up to any personal I mean, get personal, But what’s happened to you personally as a professional, uh, that I don’t feel comfortable talking about on this radio cast, but I will say that toe piggyback on what they all were saying about community, I think one of the big challenges is also just around being vulnerable and not being able to be vulnerable in the workplace. And that is one of the reasons we need our community. The vulnerability aspect. Yeah. All right. All right. Okay. Anybody wantto respond to what I you know? Like what? What you faced Shuriken in general. So as you mentioned Yes, the stereotype of programmers and developers. Being men is a constant challenge. I’m fighting whenever I’m in a space with other developers. I always have to to feel like I have to prove that I am also a programmer. And over that, yes, I do belong there. Yes, I don’t look like you. Yes, I do indeed. Write code, you know, so that constant mental energy of having to prove myself and altum to convince others I belong, you know? So there’s that that costs to my tio, my energy and my time that there’s that men don’t have to do, don’t have to expend Yeah, partner, I think for me I think a lot about the role of assumptions, both assumptions that are placed on us. But once that we have placed on ourselves just based on how way have been raised in a society as such. And so I think about how we were talking about how your first job out of college, that salary really sets you on a path of, you know, Sal er, promotions and salary raises and how you start off when I think about the wage gap. We’re starting off at a disadvantage for no reason other than our gender perceived gender. And I just get the assumptions role of has really made it made it more challenging, but also made it harder. Tio Excavate what the challenges for? Because it’s so ingrained in my own. Have you, uh have you done your session yet tonight? Coming up. Okay, so now I know a lot of what you’re gonna do is spend time listening to with stories are coming from the audience. Okay. Are you not? Yeah, I thought you were some but we’re also going to talk about our stories. OK? Yeah. We’ll be telling stories. Okay. Uh I guess in more detail. Alright, Thin. You want thirteen thousand strangers to here? Ok, I understand. It’s not a perfectly safe space. It’s time for a break. Pursuant. The art of first impressions. How to combine strategy analytics and creative to captivate new donors and keep them coming back That is there a book on dahna acquisition and how to make a smashing first impression. You’LL find it at the listener landing page which, as always, is that Tony dahna may slash pursuant with the capital P for please let’s do the live love live love goes out. I don’t know where you are because we’re pre recorded, But you’re listening live. And I love that you are. It seems like strips that I love you. I love that year. I hardly know you. I don’t know you at all. So I love that you are listening and the live love goes out. Let’s just Let’s just keep it at that. Let’s not get carried away. And the podcast Pleasantries. Of course. The pleasantries have to come on the heels of the love first love. Then the pleasantries tow our podcast audience. Thank you for listening via podcast pleasantries. So from here we go back to Marissa Lopez, Sarah Chico, Tammy Lau and a partner Kothari. You think I could say all those names? Here they are. We’re not quite halfway, but let’s move to the positive. Okay, Okay. I’m gonna put you on the spot. Although you did say you’re willing, but yeah, I think we’ve We’ve covered the challenge is sufficiently. I think I think the guys there’s a lot more to talk about. Guys, we’re listening, Tio. All right, Go ahead. Teresa. You wanted Teo won’t do one more. Well, I just think. I think the pay in salary is actually really huge and really a big deal and really a really problem. And it it goes deeper than the workplace. I mean, when you’re getting played last year, disadvantage of the world, your children at our disadvantage. Some people are a disadvantage to their partner. I mean, that’s like a huge, huge power issue that women have to deal with. I say I would say myself specifically I was. I kayman attack about a quarter way through my career and I was severely underpaid. I didn’t know that I should be getting paid more. There wasn’t a lot of salary studies out of the time, and I didn’t come from a tech background. I wasn’t part of the network. The good old Boys network for folks know how much people are getting paid so again without that community, that network in that background, I got underpaid for many, many years and I will never be able to make that up, you know, like Aparna said, like you can’t make up for being underpaid early in your career affects your the rest of your life. Yeah, home holds you back and that’s it’s all based on the beginning. All right. You want to Sara? Sure. I can give you an example. So I worked at a start up in San Francisco down your South Park maybe almost twenty years ago. And though it was, you know who’d strap warehouse, whatever. And it was just it was one person who kind of ran the office and the company at operations. And then there were five software engineers and I was the only woman in the company, and I didn’t often open. We didn’t have, You know, anybody who opened the door had kind of an office role. Occasionally I did. Mostly, I didn’t. But whenever I would get up to answer the door, sure enough, the guy who was standing at the door would ask me to get him coffee. Never once did any of my male counterparts get asked to bring coffee too, you know, I mean, it’s just little things like that that happened throughout your career. Kind of perpetually. But I don’t even drink coffee, nor do I know how to make it. So you know, I know I do know how to make it, but I don’t like you drinking? That’s irrelevant to the boy. Almost. Why were you hired in that company? Uh, because I was a good software engineer. So they so they were open. They recognized your your professional talent. But then it was the visitors who ask this now. I don’t know. I’m sorry. These air. Oh, that’s right. You were opening the door of the visitor’s presuming that you’re the office secretary. I’m the secretary, makes the coffee. Women and minorities will deal with micro questions like that every single day. I will tell you every single day in the workplace, and it is very exhausting. And I I think that that is part of the reason that folks with underrepresented voices do not get promoted to leadership is they don’t have the additional band, wants to do all the networking and all the snoozing and all the extra work. Sometimes and all the things. All the things you have to do to move up the ladder because they’re already being overburdened with all these little aggressions. And it is every day still Okay, I see. Let’s let’s let’s talk about let’s talk about overcoming, okay? Overcoming these obstacles and challenges. Um, Tammy Tammy, you have Ah, kick us off the first first tip. I mean, the whole community’s been said so check out, amplify if you’re if you’re among the oppressed. Well, I guess all female. So if you are, if you are the oppressed that we’re talking about, check out, amplify amplify dot or ge is that we are amplified dot org’s okay for under represented folks. Okay. Underrepresented in any in any respect. Okay. In tech. Okay. Exactly. So strategies. Tammy Teacher. So I think I’m going back to the issue I talked about which was the mental energy of explaining yourself. Is that yes. Take the opportunity to explain you know the issues and to explain your story and to try to educate people using the venues that you have, but sometimes just say no. Just walk away and save that energy for another fight. So you don’t have to fight every battle, make it fight. It were accounts, so that’s that’s made him okay. Um go ahead apartment. Have a real simple find a mentor and be a mentor. Yeah, I hear that commonly, for women especially needing to support each other Umm, how about when you’re you’re getting started in your career, is there? Is there anything unique too? To suppose u s o Unlike Sarah, Suppose you are aware that you’re being grossly underpaid. You know who was who was underwear? Who was away? That Morris Resa unaware that you were grossly underpaid. Suppose you are aware. Uh, you go to your boss. Let’s assume that that’s Ah, guy. Worst case scenario. Uh, all the women can be difficult to eye, right? It’s not. It’s not only men, although I’m not gonna let me off the hook. But women can be difficult to women also, let’s assume, let’s assume it’s a male supervisor. You know, you’re being terribly underpaid, but you’re new in your career. Maybe you’re just a year or two out of school, and this has come become aware to you. You become aware of it. Uh, who wants to? What do you What do you think? What? You said you can stay a couple of things so that we could move on. So so once someone else’s dancer. But I would say one thing. First of all, don’t be afraid to go look at a different top if they’re not going to give you a raise at your job. You do not have to stay. If there was a lot of opportunity for smart people up and hardworking people and that is a really thing. And I feel like maybe my generation or maybe who am or maybe who I was raised always like. You have to stick with this and you have to make it work or whatever, but you actually don’t. So that’s one thing. Don’t be afraid to go somewhere else, that sort of do it all the time. Two. I really believe in accomplices and acts in accomplices, meaning like allies that could be male allies that could be other co workers. I could be your friends, but I think it is important to find people that you can trust that can help toe advocate for you. Yeah, and sometimes it’s like Tammy. Wising sometimes is not the fight pick. It’s not the battle Tau Tau battle against, but sometimes someone else can do it for you. And you could either call them in and you could establish that relationship so they could do it. Okay, help from others. Anybody else for the early first couple of years of work, uh, strategies for that For that phase of career. I am pretty far removed from that phase of my career at this point. So why would you remember? Because you were mentoring somebody who right who is in that? Well, I was underpaid when I was in that phase, and I wound up having to have other job offers in hand twice to get raises, because both times they claimed there was not any additional money, which was not true. And then when I, as Marissa said, you have to be willing to look elsewhere. One thing I would recommend not doing is don’t threaten to quit somewhere if you’re not actually really ready to leave and have another good opportunity. That’s possible because I think idle threats are probably not together, completely counterproductive. But so I did actually have other job offers in hand and got matching raises twice and then left when I felt like what I wanted to do. There was done because I was never going to stay in a place that didn’t value my worth. So as a as a you know, I was a director of technology. I managed about ten people now and I always bring people in at what I feel is a is a higher than you. No base salary, because I want people starting off on the right foot. And I want people happy with what they’re making and not feeling like they’re already behind the eight ball to start. You know, a lot of times people kind of like negotiate down with you when you’re doing your initial salary negotiations. And I just don’t believe in doing that. Tammy three of you are with Presidents Product Group, so we may as well disclosed. What? What’s the work of President’s presence? Product group? Sure. So, actually, I was with a non-profit until about six weeks ago. And you’re the only one. You have No one there. Yeah, masking the newest employee. All right, Will you still know? You still know what they do. So what do they do? S o? We build digital products, whether that’s mobile APS o our products on sales force. And specifically our team works with social impact ordered. So non-profits be corporation. Is anybody making a difference in the world building self source products for them? Because you have seen your sales force engineer Yes, you’re correct. Okay. Okay. Uh, all right. Let’s Let’s progress in our career were beyond the first two to three years. Um, for any for any phase of any phase of career. What are apart? You haven’t spoken for a while. What? What is some strategy would give us another strategy for coping overcoming these obstacles. I mean, I think I go back to what I said about being a mentor. I think having a mentor outside of your organisation, but in your industry, because I think often what we do is we tie our salary to ourselves. To our sense, our self worth. Really, this is what we are worth in the work place. This is what we should be paid and that I guess it’s fine. And without having someone to see toe like, understand the industry and understand the work that you’re doing and understand what comparison’s across the industry, I think oftentimes we’re just way are not aware. We’ve convinced ourselves like Oh, yeah, way always justified, right? I’m only fears into my career. This seems like an appropriate salary, because this is what they’ve given me. So I just I think that like building you’re what? I’ve heard someone call like your own board of advisors. We’re kind of your own council of advisers. Teo, give you advice. I think I need to work on that. But I keep keeps coming back to me as a strategy. Okay. And as you said earlier, also, when you are more senior, be willing to be a mentor, seek a mentor and be a mentor. Yeah, All right. We still have lots of time together, right? Go ahead. What else we’re doing? Well, I have something that was really hard for me. That I have learned to do is shamelessly is to toot my own horn. Publicized things on social media linked in I mean linked in this huge, you should be putting updates on lengthen. You should be putting like articles. You should be putting events. You’re going, Tio, that is actually really important. And I always thought that it was more like the work that I am doing for this company and if I am doing my job really well, but actually, publicizing that, especially in this day and age, is actually really important in whatever your networks are. So I think that is a piece of advice that applies to any stage of the A career, but particularly mid career and think it’s easy to get lost in the actual have your head down and focus on what you’re doing. But you need to talk about it and you need to get up in person and you need to write block post and nobody really has time for that. But it actually makes a huge difference. The quality, not just what you’re making or the opportunities, but actually the quality of your career experience used on DH. Your point about Lincoln well taken before that, you said tooting your own horn. Well, how do you do that? You go into your How do you do that with your with your boss with like like, Quarterly? Is that you? You, uh, do you rely on the annual or the semi annual performance review to do that? Or there are other times you’re doing it? Yes, so that proactively, that’s a fair question, I think for me personally, the closer I am with someone, the harder it is. Tio toot, my own horn, so to speak. It’s easier to do it more publicly in generically, but I think that I need to do that a lot more, and it just comes down to communication. You win a big deal. You have a great conversation with a client. You call him, you text them, you slack them. You sent him an email, whatever kind of way you mentioned it during a sales meeting, you mentioned it. Turn whatever meeting you’re having being vocal and meetings again. An area that I need to work on and sayings what’s going on. Hey, I had this great day or even I met this great connection that would be really beneficial to our company. Whatever it is, that’s positive talking about it, you know, not holding it in latto things. Nobody knows unless you say it. This is the This is the great panel. And a couple of you have already said I need to be better at this, you know? But it’s hard. It’s hard to actually take the take the steps on. And it’s you know, it’s probably exhausting, too, starting at a disadvantage, but But you’re the great panel and and you’re even saying you know, I need to be I need to be better at this for myself. But consciousnesses know that women are very self critical of themselves. Yeah, that’s true. Wasting no more time. I’m, uh Are there other subjects you’re going to cover that weren’t Maybe we’re not in your session description, which is what I got my notes from. I saw the common challenges. I know we did that personal challenges from the audiences and talk about your own and then strategies for overcoming obstacles. Is there more that you’re doing? Don’t hold back on non-profit radio listeners. Well, like we’re saying, I think we’re going to dive a little bit deeper into our story. So I think everybody here has a really interesting story of how they got to this point. Three of the four of us started off in the nonprofit sector. Part is still in the nonprofit sector. Tammy just crossed over to the dark side. Um, Tammy also comes from an environmental background. I come from a background in conservation. So Sarah’s actually the only one on this panel that came from a real computer science background. Yet we’re all in technology, so I think there’s some interesting points within that. Okay. Yeah. You want to flush some of them out there. Go ahead. Yeah. So I will say, coming from a non-profit background. And we’ve talked about this amongst ourselves again. Sort of the culture of tech. Just so you have glitter eye shadow. That’s right. Just your glasses. Where I didn’t notice it. Even though you’re sitting there like it, it’s Ah, striking. Yeah, Thank you. I just I only because I was lifting up until now. Your eyeglasses covering here? Well, they just write out the eye shadow. Yeah, you could show it off your for those who don’t have the benefit of video, they’re not going to see that. So Marissa has Yes, literally. I’ve been dreamforce twelve or thirteen times. I actually don’t know. In Dream Force is the global sales worth extravaganza, right? And so, you know, like maybe eleven, twelve years into it. You kind of have to like, you really, really have to have fun with it or else you are not happy. So I was going to just bring the glitter for the evenings out, but I figured I could just wear it anywhere. And then I just realized I could wear it to other conferences to nobody here knows me and knows whether I worked litter all the time aren’t hot. All right, So you were flushing something out? Yeah, the difference backgrounds that you bring to today. So I brought you to non-profit, Released lives or culminating this moment Don’t radio. That’s right. And so I would say that like for younger generations So it might not be applicable if you’re a millennial or if your generation z but for my generation sales lorts and exist. When I went to college, the Internet barely existed. I definitely didn’t use a window in high school. You know, a lot of this stuff is new, and so there’s this term of accidental techie that folks like to take on, but I actually think that that term should not be used right. And folks like myself that come from the non-profit backgrounds are usedto lower pays and usedto working for the mission rather than for the money. I also have this. This might applied to folks that are listening to non-profit radio like inclination that once you go into the tech space, you still have to stay at the non-profit salaries. You’re still working for a mission. And so I think that and the culture is frankly grittier. Once you get into the space and I would say it sze rougher. It’s more fast paced. It’s more masculine. And from my experience, then the non-profit fate space, which is often more feminine and so that cultural change for me was really challenging. And I think it can be for a lot of people. And I think it’s also very normal to cross over from one sector into tech because so many people are working attacked. There’s so much need for that. And there’s need for folks intact and people getting poached in to check all of the time. So there is this transitional, a thing that can happen that some of us have experience that can be fairly challenging. Yeah, and Tio Tio, I think, as someone without a tech background who’s now a tech, and this happens to some extent to everybody. But that feeling imposter syndrome can be much stronger when you don’t have a tech background and you’re surrounded by other people who you feel like, Oh my God, Everyone knows what they’re doing. I don’t know what I’m doing. I’m a fraud. I shouldn’t be here that could just make it really hard coming from a different background into the space and then being underrepresented person on top of that. So I got to imagine that in any phase of our life we imitate and sort of we look at other people where social people are social, right by nature. And so when you look up and you see that only three percent of the CEOs in the tech space or Latino you assume that you don’t belong in leadership. It’s just a natural human assumption. So there’s a very big disparity and leadership that we’re also dealing with here. OK, we’ve got about a minute or so left. Uh, Sarah, a partner. You haven’t spoken most recently. Uh, somebody want toe, give us sort of a wrap up and optimism. Uh, either one of you. I tell you what. A partner. You I let you open. I should session say, like you opened. I asked youto open. I did ask you, uh, Sarah, do you feel comfortable with Cem Porting words, Some parting words? Yeah, I think that, you know, it’s I mean, it may sound cheesy, but, you know, you should do what you are drawn to do and what makes you feel good doing it. And if that’s being in technology, whether you’re under represented or not, you know, go forth and be strong and doing it. Look to your mentors. Look to your community. Don’t be afraid. Women. A lot of times they’re really afraid to ask for help because they feel like it makes them seem weak. Do not be afraid to ask for help. You know, ask for help along the way. It’s actually it’s a really great trait to be able to do that, and I think it’s also well respected. So I would say, You know, go forth. Don’t be put off by the fact that it is more difficult. This is the great panel. We gotta leave it. There they are. Marissa Lopez, director of account management at Presence Product Group. Sarah Chico, director of technology Social Impact Presents Product group. Tommy Lau, Senior Sales Force Engineers, Social Impact Presents Product Group and Aparna Kothari, director of technology operations at Global Citizen year. Thank you very much of each of you. Thanks for telling so much. This is Tony martignetti non-profit radio coverage of the nineteen twenty nineteen non non-profit technology conference, and this is brought to you by our partners and act blue Free fund-raising Tools to help non-profits Macon Impact Thanks so much for being with us. We need to take a break. Wagner, CPS. They’ve got a free webinar It was on April sixteenth. That was a few days ago, but you watch the archive. Of course, it’s tips and tricks for your nine ninety. The best part. You’ve heard me say it. Using your nine ninety as a PR tool is a marketing promotion tool. So many people are reading it because it’s so widely available. Ubiquitous. You might say that you may as well not just satisfy the I. R. S because they don’t care what your right and how you used these sections. As long as the numbers all add up, uh, use it as a marketing tool because it’s so widely read by potential donors. Watch the archive of the Webinar Goto wagner cps dot com click seminars. I wish you could click webinars, but you can’t quick seminars. Then go to April. Now, Time for Tony. Take two. Thank you. Um, thanks. Thanks for listening. Thanks for supporting non-profit Radio however you do if you are subscribed on YouTube. Thank you very much. Twitter. Following their joining there, I’d like to say I don’t really like to turn followers some messiah. Uh, no. You’re joined me. You joined me on Twitter. Thank you for doing that. You’re an insider. You get the insider alerts. You got the access to the insider videos. Thank you for doing that. Whatever you do. Uh, what else? Facebook. Oh, yeah. Facebook were still there? A cz disenchanted as I often am with Facebook. Yes. Were there along with four billion other people. So, uh, thank you. Your your fan on Facebook. Thanks for doing that. You shared non-profit radio you shared with your colleagues to share it with your board. Thanks for doing that. Whatever you do. Thank you. Thank you for being with non-profit radio. Now let’s go to our panel for great ideas. Welcome to Tony martignetti non-profit radio coverage of nineteen. Auntie Si. You know what that is? It’s the twenty nineteen non-profit technology Conference. We’re kicking off our coverage right now. This is our first interview of many, many thirty seven to be exact on DH this interview, like all of ours. At nineteen. NTC is brought to you by our partners at Act Blue Free fund-raising Tools to help non-profits make an impact. Kicking off with me, our gods piela Jackson seated next to me. She’s CEO of Echo and Company and Marcy Ride. Marcy is founder and principal of wire media Ladies. Welcome. Thank you. Pleasure. What chorus? Eleven. And your topic is staying sharp. How to create an implement. Great ideas. Yes. Okay, uh, let’s start at the end. More. See? What? What do you feel like? Non-profits could do better around, I guess. Problem solving and idea eating. I think one thing that’s important is getting everyone involved in the whole process on DH have it not necessarily coming top down, but getting all kinds of input coming in. Okay, Stay close to you. Might remember. Stay close to me. Okay? Andi, I’m sure you know, subsumed in that is getting the right people involved. Yes. Identify who they are. Okay, uh, got piela anything. You want to kick us off? Yeah. I think when we’ve been working on projects where innovation is the core of the project, a lot of times, what we encounter is that culture is a barrier to being able to drive innovation forward. And a part of that is because non-profits in particular, have cultures where there’s scarce. Resource is, there’s not a lot of time. A lot of the staff is very overworked. And so the idea of getting together and creating space actually create and innovate is very scary. Because if you don’t get the right answer first, then you might actually exhaust all your resource is you might actually not be able to go on to the next idea. Everybody’s tired of the process And okay, so we’re gonna talk about culture now. This was originally presented at the Harvard University Digital Innovation Academy. Wass by the two of you Just bite me first. Are you okay? In the true spirit of ideas, this is a pilot. Yes, awesome. And also, in the true spirit of Tony martignetti non-profit radio, which is big non-profit ideas for the other ninety five percent. So if you want the ideas that emanated from Harvard metoo listening to non-profit radio and here’s the proof. All right, um, you, uh let’s take what you’ve got you what you want to encourage strong, strong ideas like every day. This is not just for your strategic plan or something like that. This is every day, pre idea creation. So how do we start to make this culture shift? Thinking about breakthrough ideas every single day? Yeah, yeah, I think the most important thing is that ideas don’t come from a predetermined spaces or predetermined settings. So a lot of times, what you need first in order to come up with new ideas, is a spirit of play in a spirit of spontaneity and often times when we’re in meetings, we have laptops were sitting around a table. Everybody’s in a setting where they’re afraid of being the one, not saying the right thing. And there isn’t a spirit of embracing mistakes. And it’s embracing attempts as much as you have embraced successes. But we really need to shift your setting, whether that’s being up on your feet, it’s changing. The environment is going outside, and you really need to bring in a spirit of play and equal contribution to the table in order to just even start. Okay, this all sounds sounds very good, but how do we convinced our CEO that playtime is eyes really question that playtime is appropriate for our idea. Generation? Yeah, it has to be structured and has to be intentionally set to a goal. So normally, when you’re creating this environment, what you’re trying to do is separate the creation of ideas from the refinement of ideas and picking the one that actually can go forward with limited resource is budget and people. And when you actually see ideas constrained and started inside of organizations that they haven’t done enough prep work, enough research to actually ground the session, you’re going to be having an ideation. And then you’ve also tried to create ideas and edit ideas at the same time, which ends up with too much dress. So, Marcie, I mean, when I was in college, I learned this as brainstorming right on DH the first, the first step in brainstorming was nothing was disallowed. Everything ridiculous. Wild but insane was was not labeled as such. It was written on the board. Is that is that an outdated, uh, brainstorming dead? Now, Marcie, you were just calling it a breakthrough idea generation or what? I think the idea of brainstorming in a group is may be dead and time to move past it. I know that we’ve had some success where people are are individually coming up with ideas. And then they worked together as a group to organize and come to consensus on them. And that works pretty effectively. Okay, okay, yeah, yeah. One thing, too, is a brainstorming in the method a lot of people use. It really don’t doesn’t allow people of different types of thinking and different learning styles actually contribute equally. Why’s that? Oftentimes it’s a group of people, and there are questions put out to the room. And then there’s a sort of ad hoc responses to questions. But a lot of people don’t answer well. They need to take time to reflect. They need to have structured activities, to think, to frame their thoughts and then be able to contribute it back to the group. So what end of happening is people who are really good at responding quickly, who are more extroverted and who are better at thinking out loud, dominate the setting and the people who are actually more cautious and they’re thinking and reasoned. And maybe it’s quieter. Researchers don’t have space, but often times have the best ideas, okay, and so you really have to structure your setting. So how do we do? Martin? Marcie, can you start? Give us some tips. How do we structure this to empower everyone equally? I mean, there’s there’s different ways to do it The way loud on non-profit radio when I was what I was thinking of earlier and sort of referring to earlier is something that we do with branding. Exercise is where it’s pretty simple, but everyone has time to write down their ideas on sticky notes. For example, if they’re trying to figure out, you know, how do they come to consensus on what the personality of the brand should be like? And so they have time on their own to come up with ideas in their own way, and then they and the next phase is they get together as a group, and they work together to figure out how to organize these ideas into categories and which categories are the most important and in the process of doing it, they have conversations about why they’re making those decisions, and it’s really effective in getting to consensus with the whole group that includes often like the CEOs down to the the marketing assistant. Some of the audience. Sometimes it works really well. Okay, um, stick with you, Marcy. Had you mentioned the CEO? How do we get our CEO onboard with this is culture change. What would you say? Way? Tell listeners to say what one of my favorite sort of go twos is. There’s a psychologist called me. Holly Chick sent me. I and don’t ask me to spell it, but he way, having asked you to say it a second time, he came up with the concept that’s called Flow. And it’s the idea of being so fully engaged in something that time passes freely. You don’t notice the passage of time on DH, you do it very. You do your activity very well because you’re completely engaged in in the moment on DH. Then there’s information. There’s data somewhere that shows that you could be more effective. When you’re in a state of float, you get more done. You do better work. All right. What if our CEO says sounds very metaphysical, but how are we going? Toe You wanted me to give you want You want me to get our team into a flow. What do I need to do? What we need to do? Well, I think that’s what God Cielo was recovering Teo earlier about having a structured format that gets them there, and that puts them in the moment. Okay, if you can also drive if you can drive that conversation towards operational efficiencies. So what actually happens when you make this culture shift is teams are happier. They feel more productive. They’ve created space to come up with better ideas. They also embed research into the process that we didn’t really talk about. How you prime yourself for the session before you start. But the idea is to go out to your audience, understand the mission, understand the people you’re serving, actually get input from them so staff can be representative representatives of the end constituent in the room. What actually happens is staff tends to get way more re engaged in the purpose of the organization and the mission, and, uh, and then they start putting in more qualitative hours during the workday. So it’s not showing up in just doing the usual work, which is very important. It’s creating space to do work better and being really connected to how you actually scale the mission a little bit more and you can actually map it. Tio outcomes that looked like revenue looks like costs. It looks like decreased costs and recruiting staff and keeping staff. It looks like decreasing the amount of time that is spent to get better ideas. And then it’s actually having a spirit of trying a lot of things. Picking the best ones, replicating them, maturing them and turning them into programs so the organization itself can grow in a non haphazard way can grow very intentionally around the efforts. All right, I got to take a break. Tell us the passive revenue stream. You want fifty percent of the fee. When cos you refer process their credit and debit card transactions with Tell us and all that fifty percent of those tiny fees it adds up. That’s the long tail of passive revenue. You don’t work for it. That’s passive. Get passive right passivity. The passivity of the revenue. The Explainer video is that Tony dahna slash Tony Tell us, watch it, then have the company’s watch it, then make your ask. Would they switch to tell us and then tell us we’LL we’LL work with them, right? You go to Tony dahna slash Tony Tell us now Back to Gutsy Ella Jackson and Marcy Ry Way. If we’ve made the case on DH, we’ve we’ve had our first. This’s not just like a single session. It doesn’t sound like you know, you said some people function very well in one hour setting. They think rapidly, and other people need Teo. Be more considerate. So we’re talking about something that’s not just a one, a one off ideation session, and then we moved to the next step or something. You know, we start going down. It’s a longer term. Yeah, Usually the cycle is a research and prepare. Then idee eight. Then concept test concepts figure out which ones are the best. Replicate those and then a couple times, and then the ones that prove themselves than mature them and continuously start that cycle over again. That can be a sprint in a matter of two weeks. Or it could be a longer term programme in a matter of months or a year just depends on the complexity of the problem that you’re trying to solve. Okay, and then eventually the goal is that this becomes very natural. And so that that then you are doing this in every day, decision making. But it’s happening obviously more, more rapidly. We can spend two weeks on every decision. Yeah, and then the other thing that is very beneficial for a leader is a part of the process. Is teaching staff to learn how to pitch their best ideas to leadership in a way that leadership can then go pitch that to board members and thunders and things like that. And so you actually want at the end of it, you want to go knothole process so you can prove your pilot. You can pitch it to the executives, they could go pitch it to the board, and it’s founded in research. So when the board is arguing about the marriage of that or questioning the merits of that, they’re arguing with numbers and evidence and not with people and ideas. So you do want to push out of the ideas phase into evidence, but the process allows you to do that better. Okay? What brought you to this work? Initially? A good question. It only took me twenty twelve minutes e-giving dancing question out. I’LL try harder next time. It’s marrieds are getting So I started in journalism when newspapers were falling apart. Somebody said, Who wants to learn? HTML and I did, and I ended up in technology. But I ended up in technology doing big Web strategy for organizations that had thousands of people, lots of micro sites. They kind of had homegrown technologies. Everybody had their own budget. All of the technologies were decentralized, and people were had an appetite to consolidate all of that. And I started in organizations trying to do it from a Strat from a consulting perspective. And it didn’t work because you have so much change embedded in the process that if you don’t do the work to get people excited about process and excited about the ideas, they’re not going to be able to understand or commit to the amount of change that you’re asking them to go through. And so I just got really excited in that I studied design thinking, which, uh, it’s a It’s a way of solving unknown problems, using a lot of co design with people who are going to be the end beneficiaries of the solution and it’s actually built on improv. So the the for the, um, the art form of improv has a central concept. And yes, and exactly why do I have done in problem taking improv classes? And I use it in my stand up comedy? Yes. And you surrender or fishes? Yeah. Alright. And so it was just and I’m involved. I’m on the board of Washington Improv Theater in D. C. I’m very close to that work. And I could mind at UCB Upright Citizens. Yeah, And in these working Alan Alda actually created a organization. I think it’s called the Center for Compassionate Communication. We goes into mostly scientific organizations, teaches them improv and completely sort of read, helps them re imagine the way they communicate with each other and the way they communicate externally. Kruckel mostly. What drew you to this work? What drew me to it? Yeah, it’s kind of the opposite track. I guess I started working more with smaller organizations that had few numbers of people that needed to do a lot with a little on DH. So it was starting to think about how can we get there pretty quickly and then, you know, my background is more designed, technology oriented. So I kayman things from that perspective and started seeing that some. You know, some of the problems pretzel is talking about where change management issues on the on their staffing side and how their processes were creating problems for the project we were doing. And that got me interested in trying to fix it. Yeah. Okay. And so you apply this for your clients? A wider media, Okay? No, the ones that are willing, the ones that are willing. Okay. Okay, um see, choosing implement. So let’s talk about choice now choosing, choosing the options that we’re goingto way. Just choose one. First of all, we’re really choosing one of the many or we’re choosing half a dozen. How do you know who knows best this? I mean, that’s where I think pitching, pitching it is important and making a case for who is going to serve, what the outcome is going to be and why the commitment of resource is worth the eyes worth the investment. And so I can I think it just depends on the problem you’re solving and whether or not you want to try different things in different context to be able to compare them. There’s a lot of different types of research that you can do in our field. We kind of break it down before the first one is explorations. If you’re just trying to explore a concept, you do kind of many things that you, Khun, see how people would solve problems in their own world in their own words. And then the second one is, once you’re kind of headed in a direction, you do assessment testing, and that’s kind of figure out. You come up with a concept, and how close did you get it actually solving things the way that they that someone might want it to be solved, and then it just gets more formal from there. Once you have a finished design, you test that once it’s live and in production, you test that. So it really depends when you’re in this exploration phase. You wantto do the right amount of exploration to hit the appropriate audiences. We always do and use their definition first. It’s like there’s no point in doing anything unless we design for the people who are going to be using it, and that could be fifty different types of audience groups that could be too. And so that kind of dictates the how much work you do in that, um, who can give me Marcie, Can you give me some examples of problems that were that you’ve seen your client’s solve using this method? What types of decisions are we talking about? Well, I mentioned earlier, like coming up with branding characteristics for a new brand or something. Another one might be So something we’re working on now actually is women organization has lots of different kinds of information that they want to share with the world. And they want to put that on a website or some kind of application. How do you structure that? So that the people that need that information can quickly and easily find what they need, you know, and you couldn’t think of a million different ways to organize data or content like that. But doing the right kinds of testing at the right time really helps you with the audience focus, right? Really helps you make sure that you know the person who needs the particular piece of information gets it quickly and easily. Yeah. Um, you said in your session description that the best ideas are often undiscovered. Why why is that? Is that because, Well, you explain me. What? Why why do you say that? Um, well, we see it in different ways in different organizations. But my my general sends is that the people who carry some of the best ideas because they were the closest to the people that are being served aren’t in the room. When ideas are being created on and you don’t you don’t necessarily know by instinct. Who in your organization has the best ideas? I think the best thing you can do is an executive is go ask around for who kind of is the most pioneering who’s willing to drive things forward, who’s really good at people and marshaling resources towards a common end who’s really good at just guarding that. The innovation aligns to the mission. You have to have all the four types of those people to be able to get to a good idea, and oftentimes you’re just leaning on leaders to come up with a Biggins up inspiring idea or your leading on on leaning on staff or overworked a busy and they don’t have time. We use a formula where we kind of look at the amount of time that staff members are spending on different types of ideas. There’s bread and butter ideas that’s like your daily to do list. I always say that that’s like a goldfish. It’Ll grow to the size of the pond, so if you have a million hours, your to do list will grow to a million hours. The second type is building boost ideas, and so it’s creating a little bit of space to do something that requires a little more coordination, a little more effort. And from that, you often times can get what the third category is, which is breakthrough ideas. And that’s like big ideas. You spend a lot of time developing and nurturing, and most organizations are just stuck in bread and butter. And so there’s not enough intentional time carved out for the other two types. Time for our last break text to give Diversify your revenue by adding mobile giving. It’s not on ly for disasters. It’s not only for small dollar. Donations is not only through the phone company lots of misconceptions. You can allay those you can. That’s the Lei is more for fears. You can slay those misconceptions you can. Ah, eliminate. Seems kind of easy, but you can’t eliminate the misconceptions. You do that by texting NPR November Papa Romeo to four, four, four, nine, nine, nine Just do it and the misconceptions will die. We’ve got several more minutes for great ideas with Nazi Ella Jackson and Marcie Ross marchenese doing doing a lot of nada. Anything you want to add. What? I mean she’s right. Yeah, yeah, yeah. Okay, Information. Affirmation is a part of the process where it fits in rewarding people for being courageous and putting an idea out there that they’re hesitant about because the bad ones are as good as the good ones. The bad ones prime you for a better one. So it’s funny. I spoke on a panel two high school girls in stem on Monday before I came here, and they asked us a question. What will we go back and tell ourselves in high school? And mine was Don’t measure your don’t measure yourself to the success. Measure yourself to the attempts because we’re hardwired to learn from mistakes and failure, and sometimes we just get obsessed with what success looks like. But it’s better for us to try a lot of things and write things. And eventually we’LL we’LL hit a couple that are really good. I should have asked you, Is there a client story or two you want to share? Yeah, I’LL try to share one short red quickly So way work with organization in Washington, D. C. Called the Newseum. They’re pretty well know. Yeah, so they focus on their mission is to advance media literacy and education about our First Amendment freedoms. And years ago in twenty fifteen, they indigenous to just kind of redesign. A very simple website had about ten lesson plans and some PDS and some videos and way got in there with them. We did some ideas, ideas, princessa sessions, and we asked them why what teachers were looking for. And teachers were really preoccupied with not being able to teach current events in the classroom with curriculum that helped him deal with sensitive subjects and then with the materials to help them teach it. And so we started doing a ton of exploration, and we realize that the museum was sitting on this goldmine of thousands of artifacts that had to do with historical references to politics and media and also contemporary references. And when we went to talk to teachers, we realized that we needed to not redesign the thing that we were hired to redesign. We needed to create a completely new platform that was one hundred percent dedicated. Teo serving media literacy curriculum teachers in the classroom. So they making all these resources available to them for free indexing. Okay, Yeah. Driving. Yeah. So we pause that project way. We created a platform and a brand. So before they were just a department and then they were the Newseum. Ed, Uh, they ended up getting a major funder commitment for five years to be able to build this platform that’s still growing. And they went from eight hundred users to one hundred thousand users in about three years. How did the breakthrough process contribute to that exponential growth in usually So there was like a very cinematic moment where I walked down a hallway with something on a sticky note. It was like we need to do this, and honestly, they have. They had a vice president of education, and I think she was a director at the time. She is exceptional at pitching ideas and leading her team. And she took that idea on the sticky note. I think, to the CEO of the Newseum and said, We need to do this This is central to our mission. If we don’t do this, somebody else will do it. We’re going to miss the opportunity. I will lead it protects her effort into it. I will find my own funding for it. I just need your support. I need to be at the executive table to have conversations about this. I need to be ableto talk to the board and understand their support in this. And they did. That kind of shifted the department. She ended up sitting thie executive on the executive team and she really did. She was a visionary and she drove it forward, including this decision making process. Yeah, including this decision making process. So we launched a like what we kind of call the beta of that platform and twenty fifteen didn’t have enough resource is and we knew that we were to achieve what we needed to We needed a road map. We wrote that so she could go get funding. And then we actually relaunched it this year, a major version release again with a lot more committed funding. And so it’s it’s growing from there. I hope it around for a very long time. Um, Marcy, how can we be sure that the idea that is going to be implemented remains intact through this through this? I don’t wanna call a tortuous process, but through this through this process, like, how do you ensure that you stay true to the idea that with the solution that was chosen through implementation, I think that comes down, Teo, the idea of having a structure and a specific process that you go through and you stick to it and you don’t let you know random outside ideas come in and derail that you stick to the formula that you’ve decided to use from the start. Um, we still have another, like, two minutes or so together. What, uh, what more can you say about you? Have a ninety minute. How long of the sessions on our or ninety minutes? Fifteen. Okay. Somewhere in the middle. So you got You got seventy five minutes on this topic. What? What can we say for another couple minutes? Yes. Oh, I am going to be fun. Yeah, so? So majority of the session is going to be a game, and I feel like that’s really important because you have to be able to bring a spirit of play and fun into it. Okay? And it’s going to be a man activity that helps you figure out you have a listener’s listeners can’t be on the game. Okay, so what else can we talk about this topic that listeners can benefit from? So it’s based on a model where there are four types of ideas and you can think of it as a ladder and you have to run your idea of the ladder. And the first question is, Is it useful? Is your idea useful is something that you can move forward If it if it’s yes, then you go to the second question. And that is, uh, is it rare? Is it valuable or is it rare? And then, if you get it, if it’s no, you’re you’re filtering out your ideas. If you get a yes on the next is is it difficult or costly to replicate? Can you only do it because there’s something about you and your resource is where you can achieve it. And if you get yes, you go to the last one. Which is is it designed for lasting value? And those air Four questions you can ask about every single idea. And what you’re trying to do is weed out the ones that don’t hit all four questions. Yeah, would you say Yeah. Yeah. And then the ideas, Teo, the idea is to present your idea to Piers or to other people involved and get their input on whether or not you’re asking them those questions. You’re not asking it of yourself. You’re asking the other people you’re working with. You’re asking this team right in each of these four questions. Okay? Yeah. And then what? Do you have a minute or so That what happens if multiple ideas? Well, then do. Then you start to co implement, right? Yeah. Move them all through the process. Yeah. Here, you pick one that seems to have the most merit. You’re going forward with that one? Yeah. It is kind of like the U size, the decision to the organization, But I think just going through that exercise will get you either a stack of all those really lasting value ideas or not. Okay, well, don’t leave it there. Thank you very much for naming my pleasure. They are gods piela Jackson, CEO of echoing company on Marcy RAI, founder and principal of Wire Media. You’re listening to Tony martignetti non-profit radio coverage of nineteen ninety seethe uh twenty nineteen non-profit Technology conference in Portland, Oregon, on this interview Like all our nineteen ninety seon reviews brought to you by our partners at Act Blue Free fund-raising tools to help non-profits make an impact. Thanks so much for being with us next week. Maria Semple returns. If you missed any part of today’s show, I beseech you find it on tony. Martignetti dot com were sponsored by pursuing online tools for small and midsize non-profits, Data driven and technology enabled Tony dahna slash pursuant capital P by Wagner’s Deepa is guiding you beyond the numbers. 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