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Special Episode: POC Underrepresented In Nonprofit Leadership

My Guest:

Sean Thomas-Breitfeld: POC Underrepresented In Nonprofit Leadership

Sean Thomas-Breitfeld

The willingness and skills of people of color aren’t represented in leadership circles. That’s the main message coming out of Building Movement Project’s report, “Race To Lead Revisited.” We visit the report’s conclusions and recommendations with BMP’s co-director, Sean Thomas-Breitfeld.

 

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[00:01:48.24] spk_1:
Hello and welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host. This is a special episode of non profit radio to help you be the change around racism, people of color underrepresented in non profit leadership. That’s the main message coming out of building movement projects Report. Race to Lead Revisited We visit the report’s conclusions and recommendations with BMPs co director Sean Thomas Brett felled, responsive by turn to communications, PR and content for nonprofits. Your story is their mission. Turn hyphen two dot CEO and by dot drives, raise more money, changed more lives for a free demo and free month. It’s my pleasure to welcome to the show. Sean Thomas Bright Felled. He is co director at the Building Moving Building Movement Project. He previously worked in various roles at community change, developing training programs for grassroots leaders and worked in the communications and policy departments where he coordinated online and grassroots advocacy efforts and lobbied on a range of issues including immigration reform, transportation, equity and anti poverty programs. Building movement project is at building movement, or GE, and at B L. D. I N G movement. John Thomas Bright felt Welcome to non profit radio

[00:01:51.64] spk_0:
Thank you so much for having me.

[00:01:53.33] spk_1:
It’s supposed

[00:01:53.87] spk_0:
to be here with you.

[00:01:54.83] spk_1:
It’s good. It’s a pleasure. Thank you. So why don’t you start by describing the work at Building Movement Project?

[00:02:02.44] spk_0:
Sure, so building movement projects been around for over 20 years, and from our founding we’ve had three main areas of focus. One is what we call movement building, looking at how organizations collaborate, how nonprofit organizations can be part of movements for social change and social justice, and what it takes for organizations and non profit leaders to really be on the forefront of making big leading some big structural changes in our society. We’ve also looked at what we call a non profits and social change or service and social change because we think there is a particular role for human service organizations in bringing about structural and systemic change in our society and that that’s really important to support on. Also encourage organizations like that to get involved in advocacy. Listen to an uplift, the voice and on power of the communities that are being served, and then the third bucket of work has always focused on leadership, so recognizing that leading a nonprofit organization is a very hard job we’ve always looked at What does it take for leaders? But also, what does it take for non profit leadership? Thio really have aligned both the practices of leadership with the values that organizations hold. And so over the last several years, we’ve been particularly focused on issues of race and leadership in non profit organization. That’s what the race to lead work comes out of.

[00:03:41.14] spk_1:
Okay, right? And the This race to lead revisited report is really comparing a 2016 survey for the original race to lead with a 2019 survey for this report. Exactly.

[00:04:04.84] spk_0:
Yeah, so we surveyed people working in the nonprofit sector both in 2016 and 2019 on these issues of race and leadership. So this report race to lead revisited at some comparisons between the findings from 2016 and 2019 to see how the sector’s been evolving

[00:04:55.34] spk_1:
and you did have some new questions as well. We’ll have time to get to some of those, um, you talk about Well, first I got to say, I realize the contrast here I have long white hair and you have short, dark hair. We are. We know in the hair. We are. We’re not similar in hair. My God. Uh, yeah, OK, Sorry I couldn’t help notice. Um, you talk about we’re gonna have fun on non profit radio. I mean, it’s a serious subject, but we have fun nonetheless. So you talk about white advantage in the report versus white privilege? You mentioned white privilege once or twice, but predominantly. Talk about white advantage. What’s the What’s the difference there? What? What? What are you trying to say? A little different than the the more seems more common, you know, white privilege.

[00:05:05.24] spk_0:
Yeah. So what’s the term white advantage? What we’re trying to focus on is some of the structural advantages that accrue to non profit organizations based on, you know, multiple people in positions of power being white. So particularly thinking about the composition of boards and the composition of senior leadership teams. Um, because, you know, I think oftentimes the analysis is very individualistic, right? So, like, there’s an individual white person in the executive director role of the organization that only paints part of the picture on DSO we wanted to have a more complicated and nuanced analysis of what’s actually happened. An organization s O, that it became less about, like, the it one person at the top of organizational hierarchy. And think about it, uh, in a way that encompasses both the board leadership and senior staff.

[00:06:04.44] spk_1:
Okay. And then the structures as well, it seems thio less focused on an individual or individuals and mawr, uh, levers of power and processes policies.

[00:06:27.04] spk_0:
Exactly. And it also became a way thio understand and sort of unpack. Um, how, uh, sort of whiteness of organizations that, like in our sample, right, like, 45% of respondents work for organizations where both more than 75% of the board is white and more than 75% of staff and top leadership are white on. And, you know, I think that for me, that was actually somewhat startling in surprising um, And then we also saw that those organizations tend to have bigger budgets at least was being reported by the staff. Um but then, at the same time, we’re seeing that staff were reporting more negative experiences in those types of organizations compared to organizations with more diverse leadership on both the board and senior staff levels.

[00:07:29.64] spk_1:
And so the overall message that I got from this is that the power remains in boards and at the sea levels of nonprofits, and those are predominantly white. And that and that that really hasn’t changed from 2016 to 2019.

[00:07:35.24] spk_0:
Yeah, that hasn’t well, it’s hard to know because we actually didn’t ask the question in this way back in 2016. But I think that this, um, sort of puts our data in the context of some of the research that board source has done that shows that boards are overwhelmingly the majority of non profit boards are overwhelmingly white

[00:07:59.14] spk_1:
and also not reflecting the communities that they’re serving. Absolutely. Yeah,

[00:08:01.54] spk_0:
yeah, because I think what has happened is that the function of non profit boards very often is less a function of accountability to the organization’s constituency and mission on, because organizations often have a lot of responsibility for fundraising and raising the resource is for the organization to do its work. Um, that as a result of that sort of demand, organizations often have, um, prioritized recruiting from people who holds wealth in their communities and because of racial wealth gaps that tend to be white people

[00:08:41.04] spk_1:
on dhe. That’s recruiting for both leadership and volunteer position board with talking about boards and you make it very clear we’re talking about boards as well as C suite. You know, CEO, executive director level.

[00:08:54.14] spk_0:
Absolutely.

[00:08:56.24] spk_1:
So let’s go into the three. I guess main conclusions that the report identifies first one is that things really haven’t changed that much. We’ve already alluded to it. Things haven’t changed that much in the three years.

[00:09:14.44] spk_0:
Yeah, and you know, I’m not sure how surprising that should be. Um, for our sector. You know, I think the change is often particularly in organizations. When we’re talking about organizations where we’re talking about the composition of the staff, that kind of change is incremental, right? I think that what has shifted is that, particularly in the last year is much more consciousness raising much more awareness on the part of organizations that these imbalances, these inequities exist and needs to be addressed. Um, but recognizing that there is a problem is not the same thing is taking action to address the problem.

[00:10:18.34] spk_1:
So you are seeing mawr alright, consciousness raising awareness. It seems like predominantly because of the diversity equity and inclusion work that Ah lot of organizations have done. But it’s just sort of, you know, I’m I gleaned from the reports, just sort of scratching the surface. I mean, ah, lot of it is trainings that raise awareness, but we’re not seeing much action flowing from that consciousness raising.

[00:10:23.84] spk_0:
Yeah, And so one example of the increased consciousness was that in both 2016 and 2019 we asked survey respondents what impact to their race had had on their career advancement. And, uh, for white respondents back in 2016 roughly half indicated that their race. They recognize that the race had a positive impact on their career advancement. So this sort of classic recognition of white privilege that increased to two thirds of the white sample in 29 so one from half to two thirds. So you know that is e think progress, right? In terms of like people having a recognition and understanding that white privileges riel and that it’s positively the benefits of that privilege are accruing to white people in nonprofit organization. Um however, the same question also revealed that back in 2016 a third roughly of people of color felt that their own race have negatively impacted their career advancement, and that then increased almost basically half off the sample of people of color in 2019. So the increased consciousness is both, you know, I think leading people to recognize the ways that they have been disadvantaged as well as for white people the way that they have been advantaged on DSO. You know, we’re still left with this challenge. This problem. That race is clearly having an impact on people’s advancement. And so it needs to be addressed in organizations in ways that I don’t think training is sufficient. Thio thick

[00:12:04.14] spk_1:
right? But you acknowledge consciousness, raising an awareness that that is the first step. But we have a lot more, a lot, a lot further to go. I mean, you know, it’s just

[00:12:14.61] spk_0:
absolutely

[00:12:50.24] spk_1:
widely recognized that, you know, you don’t just do trainings a couple of trainings over six months and then check your box. You know d e. I is covered. Let’s move on, Thio. Let’s move on to the gala. You know it za process. It’s a journey, you know we’ve had other guests say the same thing. It takes time. Thio, uh, change the policies, the practices, the traditions Even if they’re not written down, that our advantage ing white folks over people of color, This takes time. But you gotta You’ve got to start somewhere.

[00:12:52.74] spk_0:
Yes, and I think consciousness raising is is an important and legitimate starting point.

[00:13:42.54] spk_1:
Right? And we’re just getting started, okay? It’s time for a break. Turn to communications relationships. The world runs on them. We all know this turn to is led by former journalists. So you get help building relationships with journalists. Those relationships, they’re gonna help you when you want to be heard so that people know you’re a thought leader in your field turn to specializes in working with nonprofits. One of the partners was an editor of the Chronicle of Philanthropy. They know the non profit space they’re at turn hyphen two dot c o. Now back to P. O. C. Underrepresented in non profit leadership. Are you going to do this in three years again?

[00:13:45.94] spk_0:
It’s a very good question. You know, it’s hard

[00:13:48.15] spk_1:
to

[00:13:48.28] spk_0:
know, uh, in terms of, like, capacity funding, all of those things um, but yeah, I think that it seems worthwhile to keep revisiting thes issues, given the pace of change. Um, having been pretty slow just in the time that we’ve been collecting this data.

[00:14:24.14] spk_1:
All right, Um, anything else you want to say about you know, how the the findings from 2016 are pretty similar? Uh, yeah. Continue through to 2019 before we go on to the next. Well,

[00:14:24.49] spk_0:
sure. I think the reason that we felt like it was worth restating on pointing out the similarity in in terms of the findings between 2016 and 2019 was because, um, you know, from our perspective, it was really important to state very clearly to the sector. But there are people of color who are in the pipeline that the pipeline is not necessarily the problem. Uh, there’s, I think, different metaphors that people have used unpack and try to understand what the problem is of why we’re not seeing more representative leadership at the top levels of nonprofit organizations. And our view has just been that it’s not a pipeline issue per se. There are people of color who have the skills training credentials to be in those top roles, but they face racialized barriers to actually moving into those top jobs to being hired for those top jobs. And so we just felt like it was important to remind the sector of that finding, Um and sort of not lapse back into, ah narrative that, like we need to train more people of color because somehow people of color are not ready toe lead. People of color are ready to lead, but are often too often not given the opportunity.

[00:15:38.84] spk_1:
Not only have the skill sets already, but are willing to, in fact, what willing Thio want. Thio want to advance the leadership in greater numbers than the and the white respondents?

[00:15:51.94] spk_0:
Absolutely.

[00:15:53.03] spk_1:
E guess. There’s narrative that, you know there’s a lack of interest in in people of color advancing toe leadership. But you’ve dashed that.

[00:16:01.74] spk_0:
Yeah, absolutely. And I think that part of the reason that’s important is because if people hold this mental model that who wants to be a leader is, uh, not a person of color, then they’re going to ignore the leadership potential of people of color in their organization.

[00:16:26.64] spk_1:
Yeah, it’s very convenient. Well, you know, the folks of color don’t really aspire to leadership. So no need to consider them. So Okay, so you’ve you’ve dashed that it’s not so in two respects. It’s not a pipeline issue. The skills air there and the willingness Is there a ZX? Well,

[00:16:36.24] spk_0:
absolutely

[00:16:42.44] spk_1:
desire Thio advance and to lead. Okay, Um right. So remember your second main main conclusion, I guess, is there is white advantage. We were talking around it. Now we come right out and say there is white advantage in the nonprofit sector.

[00:18:59.24] spk_0:
There is. And, um, you know, I think that the the white advantage takes multiple forms, right? So I think that there have been over the last several months Mawr written about like, what happened? What’s called now? Philanthropic redlining, right, that organizations that are led by people of color, particularly black led organizations, are don’t get access to the same kind of resource is as the white led organizations focused on or serving in communities of color. And so there’s really interesting research both from organizations like Abssi A ZX, well as echoing green and bridge span that really dug into that funding disadvantage. And I think that our data also showed similar findings, particularly when it comes to, for instance, e. D s of color. And this was reported on Maurin a report from based on the 2016 data but E d s of color feeling like they don’t have, they don’t get grants of comparable size to peer organization or that they don’t have access Thio relationships with funders. And so those kinds of advantages in terms of like, who funders trust who funders will give bigger grants thio all of those benefits than accrue to white led organizations that then create this financial gap between organizations, nonprofit organizations based on who’s in positions of power in that institution. And so other ways that the white advantage showed up were in terms of the sort of composition of organizations and the greater comfort that white people, uh, seem tohave in. Those organizations, for instance, on questions like Do people feel like they have a voice in their organization for people working in white, dominant organizations were both the board and senior staff are more than 75% white. That’s where we saw the biggest gaps between people of color and whites in terms of their their agreement with that statement, right? And that gap decreases as you have mawr diverse organizations. And it’s also interesting to note that the average the mean increases. So both people of color and white respondents are more likely to say they have a. They have a voice in their organizations when they work for POC lead groups. So if you know, funders want to invest in organizations that are cultivating that kind of leader full ecosystem inside of their organization that, you know, make it possible for staff to feel like they have a voice and can help to set the direction for the organization, then you know foundations would be wise to really take a hard look at their own investment and the composition of organizations that they’ve been funding on. DSI. You know, like, are these organizations largely white run or are they POC lead on. And if there are largely white one, they should start investing in more organizations that are POC ledge.

[00:20:06.94] spk_1:
You identify five opportunities which we’ll get to, and one of those is put your money where your mouth is. You just say, put your, uh, you

[00:20:08.83] spk_0:
know, money

[00:20:54.04] spk_1:
where mouth is for sure. Yeah, I mean that’s a critical lever of power is funding for any anyone, whether it’s whether it’s corporate or non profit access to capital access to markets. Um, you know, what I thought was really interesting is, um, when you were identifying whether an organization was white lead or POC lead you, you chose as a threshold for white lead, whether more than 75% whether the Board of Leadership is more than 75% white. But then for for people of color lead, the threshold was just 50%. Is that because there just aren’t enough that are that are at the 75% level? So you had to reduce the yet to reduce the threshold to define it as person of color lead? Was that the reason?

[00:21:02.45] spk_0:
Yes. I mean, I think that it reflects the sort of composition of the sector, right. So 45% of respondents reported working for organizations where more than 75% of the board and senior staff were white on then it only 14% of respondents reporting working for organizations where it was over 50% of board and senior staff where people of color, you know, like it’s

[00:21:30.25] spk_1:
hard to have

[00:21:30.98] spk_0:
a comparison between Yeah, exactly.

[00:21:34.02] spk_1:
75% shoulder, 75% for PFC. Lead was gonna be too small a sample You

[00:21:40.57] spk_0:
a

[00:21:41.99] spk_1:
handful of Okay, uh, e suspected. Okay. Um, yeah. The experience was a little more about the experience. How people experience how people of color experience work in a in a white led organization.

[00:21:58.84] spk_0:
Well, I have to say, this was surprised, Not surprising. But it was interesting that the data was so clear, um, that the these racial gaps were so much larger for respondents working for white run organizations compared toa the POC led groups. And, um, you know, I think that it reflects what we’ve been hearing from the focus groups that we’ve been doing across the country in terms of the frustration, particularly on the part of people of color working in organizations that, um, you know, I think often feel somewhat alienating. And where people feel like they, um their leadership potential is not recognized or supported on dso. It was just a really, uh it was nice to have the data show, uh, and really reflect what we’ve been hearing anecdotally through focus groups and interviews around the country,

[00:22:59.54] spk_1:
You mentioned three organizations that have contributed to this work. One of them was bridge span. And then what were the other to save them. Save them a little slower theater, too.

[00:23:03.21] spk_0:
Sure. So a few months ago, bridge span and echoing green partnered on a report that looked at the going echoing green,

[00:23:14.57] spk_1:
echoing green

[00:24:50.44] spk_0:
green. Yeah, they partnered toe look at the funding that had accrued to organization organizational leaders who had gone through echoing Green’s programs. And so they were able to then really track and demonstrate that black leaders compared toa white leaders who had gone through the same kind of leadership development programs were getting very different levels of financial support on So that report came out at, you know, the earlier in the spring and last winter, an organization called Absi, which is the Organization for African Americans in philanthropy. On DSO, the acronym is a B E, and they put out a report looking at what they call the philanthropic redlining, this phenomenon of financial support from foundations accruing to white led organizations rather than to POC lead or black led organizations. So they use this terminology of redlining because it’s evocative of historical policy that led to very dramatic differences in terms of what sort of development and investment was possible, uh, in cities and neighborhoods based on this policy of redlining. And their point is that the imbalances, the inequities and where philanthropic dollars flow leads toa completely different prospects for organizations. And because some organizations grow because they get the funding and other organizations sort of. Whether on the bun

[00:25:06.34] spk_1:
isn’t the large majority of the smaller organizations I think you’re special was under a million dollars aren’t Isn’t the majority of those POC lead?

[00:25:08.44] spk_0:
It was, Yeah, it was striking to see that a much larger share of POC led organizations had budgets under a million

[00:25:30.34] spk_1:
dollars compared to, for instance, what led organizations? And, ah, large, large majority of those are a million dollars or under in funding or annual budget.

[00:25:31.18] spk_0:
Yes, okay, yeah, in terms of the annual budget

[00:26:27.24] spk_1:
annual budget. Okay, time for our last break. Dot drives drives engagement dot drives relationships. Dot drives walks you through donor engagement. It’s a tool that’s simple, affordable and focuses you on building donor relationships and trust. There’s a free demo, and for listeners a free first month. Go to the listener landing page at tony dot Emma slash dot We’ve got but loads more time for POC, underrepresented in non profit leadership. And then the third main point is that d I. Efforts are widespread, you say, and their effectiveness is uncertain, I would say, but but their effectiveness is uncertain. You’re a little more optimistic. Um, so, yeah, we were scratching the surface of this before, but you know, say same or about what’s being done, but what the limitations of it are.

[00:26:35.74] spk_0:
Well, first off, I think it’s important to acknowledge that three quarters of the sample reported that their organizations were doing something related to diversity equity inclusion. And so the ubiquity of D I efforts is, you know, I think good. And I think it’s a relatively new phenomenon, right? Like it’s become the topic at a lot of conferences over the past five years. And so all of which is to say that like organizations are getting started right now, Um, and maybe it’s long overdue, but this is a moment when organizations are getting started. I think that the challenge, the frustration, particularly on the part of people of color. And the younger staff of, you know, diverse diversity of younger staff is that I think for far too often it feels like organizational checklist. It feels like a sort of double. Organizations are saying the right things, but not actually changing anything about their recruitment practices or internal hiring and promotion strategy. So, yeah, I think that that is the the frustrating in that, like the ubiquity does not equal impact.

[00:28:43.94] spk_1:
I just want to remind listeners the report is called Race to Lead Revisited and you can get it at building movement dot or ge. All right, Sean, how do you feel about talking? Oh, there’s there’s a quote. Oh, yeah, yeah, yeah. You You pepper the report with quotes in the margin on Dhe there. Ah, lot of them struck me that. I’m just going to read one that was probably half a dozen or so that, you know, sort of stopped me a little bit. But, uh, Pakistani woman, I don’t believe I’m taking us seriously in the workplace because I am a young woman of color. I often question things which doesn’t always go over well in majority white organizations. I’ve been used as a token brown person that za harsh reality Thio Thio read and for her to admit in a survey that, you know, I’m a token. Um So I thought the quotes were very evocative.

[00:28:55.84] spk_0:
Well, yeah, thanks. I mean, we we really think it’s important to balance the quantitative data with, you know, hundreds upon hundreds of right and responses from survey respondents and then also the focus groups that we do. We also gain a ton of insights from those conversations as well.

[00:29:16.34] spk_1:
You feel OK, go into the five opportunities or is there Is there mawr anything more you wanna bring out about the the report itself? Well, this is part of the report, but about the conclusions, conclusions and findings.

[00:29:40.34] spk_0:
Well, I guess I would just add in terms of the sort of d I and, uh, there’s the both the skepticism, but also the impact, right? I think that, um, there’s, you know, I think there’s a lot of skepticism about training, often times. But our data did show that for reserving respondents that reported that their organization trained on a variety of topics. They had more positive views on the impact of training on their organization. I think that just speaks to the importance and need for organizations have, like, multifaceted well around D. I initiatives so that training is not again, like just the check box on or sort of like. Okay, we did the training on white privilege, and so we’re sort of done that the training is a way of both sparking but also sustaining critical conversations in organizations. And that’s why it’s useful for organizations to do training repeatedly and on a variety of topics.

[00:30:59.64] spk_1:
Yeah, I think it was. It was forearm. Or if organizations had had training on four or more topics than both white, the white respondents and the people, people of color respondents, um, felt it was it was more advantageous. So they got there was more valuable training than if it was three or fewer. Could you just take off a couple of different topics that that folks should be looking to training? I mean, not not exhaustive, but you know, what are some of the some of the topics that people should be thinking about training wise?

[00:31:07.27] spk_0:
Sure, yeah. So eso in terms of the topics that we tested for in the survey people indicated that whether the organization had done training on white privileged, specifically whether they had done training on implicit bias because that is a concept that I think has gained mawr currency in the sector. Structural racism, for instance. Um, like do people think of racism as just about interpersonal dynamics or as or as the result of structural, um, and systemic forces that are being replicated by policy? A. ZX well, as implicitly, um, also racial trauma and healing. I think it’s a training topic that is becoming more popular and developed, so there’s a variety of topics, and I think the important thing is just for organizations to be open to having and doing training on a wide variety of topics.

[00:32:07.74] spk_1:
And again, the more topics, the more valuable people will feel. Three outcomes are, um So let’s go to the opportunities. Then why don’t you once you start us off?

[00:32:19.04] spk_0:
Sure.

[00:32:20.17] spk_1:
I’m sure. Wait. I put you on the spot. Do you know that you may not have him off the top of your head? I have notes I haven’t written down, so I don’t need thio Put you on the spot memorized? I don’t know do you?

[00:32:32.07] spk_0:
Yeah, I’ve got it.

[00:32:33.81] spk_1:
Okay. Okay.

[00:32:47.44] spk_0:
First in the first one was focused on structures as well as the experiences of staff. Right on DSO. You know, I think it’s pretty straightforward, but I think the the reason that we felt felt like it was really important toe lift up lived experience of staff working in organizations is because of what we saw in terms of those experience questions, right? Like, do people feel they have a voice in their organizations or not? Right. We also thought it was important to point out that policies have to actually be in force, right? Like organizations can’t just say this is our policy. But if people don’t see evidence that actual behavior and practices air changing as a result of the policy, um, then you know, I think there are real questions about whether that has real impact.

[00:33:22.08] spk_1:
There is, as

[00:33:23.32] spk_0:
we said earlier,

[00:33:35.84] spk_1:
you’re not walking the talk. Then if you have ah, policy on anti discrimination and someone says something derogatory and it doesn’t get dealt with according to the policy. Yeah, that’s a joke. Absolutely. Yeah.

[00:33:39.94] spk_0:
Um, we also thought it was important toe, you know, really, focus on the funding dynamics, so particularly for grantmaking organizations. But put your money where, like your mouth is essentially right. Like there are increasing number of foundations, that air saying that the I is important. Ah, nde sort of signaling to their grantees. But those organizations need to take d. I seriously need to diversify their boards and staff things like that. But if the foundations have not taken similar steps, if the foundations have not to diversify their own or internal institution, or the foundations have not sort of critically examined their portfolio of grants like are there racial disparities in terms of what the amounts of funding, which organizations get access to funding that sort of thing? All of that is about foundations being very serious on reflect about being reflective in terms of their own commitments to D. I.

[00:35:24.04] spk_1:
And you have reflecting reflecting your community, which we touched on a little bit, that that was really striking, how you know it’s intuitive. I mean, I realized it, but to see the numbers of, um, Whitelighter organizations that are serving POC communities, eyes like two thirds or something, I think, um, it’s startling that leadership does not reflect the communities that they’re serving, and that includes the board. I mean, you you wanna have voices from the from the folks you’re serving contributing to your contributing to your you’re you’re major decisions a ZX the board should be doing

[00:35:28.54] spk_0:
Yeah, and again, like, as I said earlier, like, if organizations see the function of the board as about accountability as about setting the direction for the organization, then I think those organizations will see the need and value of having a board that is reflective of the community that’s being served. But if organizations have the sort of rationale for maintaining the board is to have access to people with wealth and connections, and there’s obvious reasons that organizations go that route. Then they’re going to stack. They’re bored with wealthy people in their communities on again because of racism. Those wealthy people are not likely to be people of color from the constituency that’s being served

[00:36:15.53] spk_1:
and your last one responsibility and results.

[00:36:26.79] spk_0:
Yeah, I think our sense was that organizations air pushed to track a lot of things nowadays and so, like what gets measured is often what then matters. And so our sense was that organizations should be very clear about what their commitments are going to be to race equity. And, um, you know, really track those commitments and then track the results of that come out of, like, what kind of organizational change strategies they pursue. And so, you know, if organizations they’re doing like an annual review or annual reports, are they reporting on their goals and objectives around race equity? That is one way to sort of ensure that organizations are staying on track on dhe, that its multiyear commitment

[00:37:13.58] spk_1:
it’s gonna take

[00:37:14.84] spk_0:
multiple years of change.

[00:37:38.03] spk_1:
Uh, you know, just pay attention. You can move the needle on things. If you start paying attention to them, you’re saying, if you measure it, you’ll you’ll you’ll be. You’ll be accountable to it. So high attention to it. If your If your statements say that you value racial equity, then measure it, hold yourself accountable and commit to those years of change.

[00:37:41.23] spk_0:
Yeah, and I think it’s even better if organizations do that. Make that accountability public, eso that they’re the sort of reporting is to their staff. It’s to their board. It’s to their community so that, like the statements of the organizations stand with. For instance, black lives matter, then backed up with organizations being able to say. And here’s how we lived into that commitment. Here are the things that we did over the past year that made that riel,

[00:38:10.82] spk_1:
Sean, anything, anything at all that we didn’t cover that you want to talk about.

[00:38:16.52] spk_0:
Um, no, I think we covered a lot.

[00:38:34.22] spk_1:
Okay, well, we did. You know, it’s not profit radio. We cover a lot of ground, but, you know, we can only scratch the surface. I mean, we cover a lot, but what you want to read the details, So just get the damn thing. Uh, the report again is, um race toe lead racing. No race race, the lead race, the lead be visiting

[00:38:38.27] spk_0:
the lead revisited.

[00:38:49.92] spk_1:
Used to lead you visited. You’ll find it at building movement or GE. That’s where you’ll find building movement project. And Sean Thomas Bright felled. Who is co director, right, Sean, Thank you very much. Thank you.

[00:38:52.07] spk_0:
Thanks so much for having me

[00:39:32.72] spk_1:
absolutely appreciate your time. Thank you. Reminder were sponsored by turn to communications, PR and content for nonprofits. Your story is their mission. turn hyphen two dot ceo and by dot drives raise more money changed more lives. Tony dot Emma slash dot for a free demo and a free month, Our creative producer is clear, Meyerhoff shows Social Media is by Susan Chavez Mark Silverman is our Web guy. This music is by Scott Stein and with me next week for non profit radio Big non profit ideas for the other 95% go out and be great.

Nonprofit Radio for April 3, 2020: Build Your Grantmaker Relationships

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Amy Berman, Caitlin Mitchell, Daniel Werner,  Anthony Sanchez & Christine Kang: Build Your Grantmaker Relationships
Our panel of grantmakers and a grantee reveal savvy strategies for building and maintaining relationships with your institutional funders. Foundations are made of people. How do you get close to them? This is a panel I moderated at The Foundation Center in New York City. Back when there was a The Foundation Center. It’s now Candid.org. (Originally aired February 16, 2018)

 

 

 

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[00:00:06.34] spk_0:
Okay.

[00:00:58.72] spk_1:
Hello and welcome to tony-martignetti non profit radio. Big non profit ideas for the other 95%. I’m your aptly named host. Oh, I’m glad you’re with me. I’d suffer the effects of follicular assis if you made me go lymph with the idea that you missed today’s show. Build your grantmaking relationships. Our panel of grantmakers and a grantee reveals strategies for building and maintaining relationships with your institutional funders. Foundations are made of people. How do you get close to them? This is a panel I moderated at the foundation center in New York City back when the foundation center existed. Uh, so, uh, going back couple of years? Um, that’s it. That’s all I got to say about that On Tony’s take to 20 ntc thank you’s were sponsored by wegner-C.P.As guiding you beyond the numbers wegner-C.P.As dot com by Cougar Mountain Software Denali Fund Is there complete accounting solution made for nonprofits tony-dot-M.A.-slash-Pursuant Mountain for a free 60 day trial and by turn, to communications, PR and content for nonprofits, your story is their mission. Turn hyphen to dot CEO. Here is the start of build your grantmakers relationships.

[00:05:40.86] spk_2:
We’re here to talk about collaboration and impact collaborate an impact. And our panel today is gonna focus in the collaboration. We’re gonna be talking about the relationship building of collaboration, that aspect of collaboration between non profits and the funders. All right, Most of you are in non profits potential grantees and most of our panel are the funders. So I have vidi admonished is too strong a word. But I have urged them to keep their advice, you know, relevant for potential grantees. How can each of you, in your non profits collaborate, build relationships with potential funders and even even when even when you get a no from a funder, what can you do after that? Our concern is that this is seen is proceeding to transactional. It shouldn’t be transactional. Your relationship with potential grant oars potential funders can be parallel to the work that you do in individual fundraising in each of your individual program. Because funders air made up institutions are made up of people and we know people fund what they believe in. So how can you build the relationship, keep the relationship strong even in the face of a rejection, and thereby collaborate with your potential funders which hopefully will become your funders. It’s my real pleasure to introduce our winning panel. Beginning with your on your left is Caitlin Mitchell. Caitlyn is a program and evaluation officer with Empower the Emerging Markets Foundation. Their work is around at risk youth in emerging markets in Colombia, Mexico and South Africa. Next, moving to your right. Dan Werner Dan is Social Justice program associate with the darkest foundation. Their priority is LGBT social justice, and we have Amy Berman. She’s senior program officer at the John John A Hartford Foundation, and their work is around improving, improving the health of older adults. Christine Kang, associate program manager at Project Sunshine. She is our sole Panelists who is among you apart part of the non profit 501 C three community, and their work at Project Sunshine is direct support to pediatric patients and their families. And Anthony Sanchez welcome. Anthony is corporate social responsibility manager at American Express. They’re three priorities around CSR or preserving historic places, developing new leaders and encouraging community service. Each of their fuller bios is outside. Please give a warm welcome Thio tunnel, please. Now, um important to know about about Christine and Anthony, they’re actually they could be holding hands. American Express that Americans press is funding project sunshine. So we brought we brought to the panel one team that is actively collaborating. All right, so keeping with you know what I I, uh I said is our purpose. Today, we’re gonna talk about relationship building, so I’m gonna I’m gonna start with The most basic basic question means we’ll start with Caitlin, creating strong relationships with funders again for our our audience of small and midsize non profits. How convey what’s one or two ideas that come to mind about creating that strong relationship at the outset at the beginning of a potential relationship?

[00:06:05.45] spk_3:
One unique thing about power is that we strive to and have the opportunity to fund an organization for up to 10 years. And I say that because when we enter a collaboration with new organization, there is not the idea that the organization is going to do everything perfectly, but there are a few characteristics that are really important to us. Um, the first I would say is just honest communication. I’ve had a number of grantees over. It’s inevitable that you will have adversity that something won’t go while ago won’t go as planned. And as a program officer in charge of managing our relationship, the most helpful thing to me in the kind of like star grantees versus ones that are a bit more difficult,

[00:06:33.49] spk_2:
we want to be star granted. Yes, we are just

[00:08:03.54] spk_3:
goes who communicate. Um, explain that. You know, there are delays in the project often most of the time for very legitimate reasons. And in addition to that, not only say, you know, unfortunately, Caitlyn, there’s been a delay or we weren’t able to do this activity but also have already problem solved around how to either overcome that challenge and or a different activity. So one grantee in Oaxaca, Mexico the end of their year long program, which was a leadership training for a group of 20 young people, was to take them to Mexico City. These are young people who had never really been out of the municipality in which they lived in right before. A few weeks before they were supposed to go to Mexico City, there was extreme violence in their community, and a lot of parents rescinded the permission for their young people or their their Children to go. So six of 18 that were planned to go were able to go to Mexico City. And that would be a big sort of like, uh, what’s going on. Um, but when they approached me, they said, Listen, only six of 18 could make it. We still went on the trip. They still did all the activities and we did a camping weekend closer to the community in which they live. They live where 16 of 18 were able to participate. We still went through the leadership training. We had hoped for the themes, the bonding that took place. Um, and they still had that sort of new and broadening horizons experience.

[00:08:25.48] spk_2:
And then we’re gonna have a chance to talk about some examples of impact. We’ll definitely get to that. So, yeah, basically, it sounds like you’re suggesting honesty. If there’s if there’s tribulations. If there’s trouble, let your funder. No. Yes, I have a non profit radio. I host this podcast. We gotta keep it to an hour. So we got a concise.

[00:08:56.14] spk_1:
It’s time for a break wegner-C.P.As so that your 9 90 gets filed on time so that your order is finished on time so that you get the advice of an experienced partner. Uhh doom and Affirm that has a nationwide non profit practice with thousands of non profit audits under its belt. Wegner-C.P.As dot com Now more of build your grantmakers relationships.

[00:09:03.21] spk_2:
Then what? Aside from being honest about potential problems, adversity, What else? Where else could we do again? Looking to try and look at the outset way? We don’t even have a relationship yet. It’s up to you. But early on, at least

[00:09:14.04] spk_4:
No, that’s great. And I wish echo

[00:10:58.04] spk_6:
exactly what was just said. I would also say, um, from the outset, you’re a new grand T and speaking from From Position the foundation, right work and some of the other foundations that we partner with speak raving. But a new grantee is ah is a new, amazing relationship that your program officers excited about and the foundation is excited about. Um, another dynamic within foundations is to not overbear helicopter in and try toe add too much burden onto the grantee because we know that your work is paramount and we don’t wanna sit there and constantly be asking you for updates, because we know that you’ll probably be sending that in a report. So I’d say Take the onus and agency, too. Um, reach out to us and share updates in the interim. We love when we get interim updates. If you’re, um and I’ll keep it quick with this story. We have a grand t out in the rural area of California, and the rural areas of California have more of, ah, um, kind of economic climate of the US South. It’s not all L a and, um, the Bay Area. We get updates about winds that they get at the local school board level and within the local court systems. And we love hearing those stories, and we share them throughout our foundation on and it goes all the way to the board level. So I would just say, Be open and honest with us and feel free to reach out. And don’t think there, that they’re the big foundation black box and we will send them a report later.

[00:11:36.38] spk_2:
Yeah, awesome. Open honesty and even reporting when it’s not required. Correct? Right. You’re welcome. You’re welcome. Those okay? By the way, let me also remind each of you if you don’t have the mike. You can still speak. You’ll be hurt by this. This fancy omni directional. So you’re welcome. You should have it yet. But if you If you make some quick or something, you’ll be hurt. Okay? So keep it clean. It’s gonna be it’s gonna be heard. It’s gonna be preserved. Please let me burn. What? Advice for the starting that relationship real strong.

[00:13:27.24] spk_7:
So I’m gonna go to before you’re even a grantee. Andi, I agree with everything that I’ve heard so far. But before you’re a grantee, this is your opportunity to really understand who it is you’re gonna be meeting with. And you should be meeting with the foundation that you want to get to know or go to an event where you know that they’re going to be. And you should know enough about number one, their mission, the kind of grants that they do. Because when you talk about the work that you want to dio, it has to fit within the strategy of that foundation. But I’ll tell you, even more than that, you need to look at the language on that website. So you know, you’ve heard some hints here you’ve heard you know, words like workforce or words like social justice. Use those words in describing what you do. If your work relates to that area, convey what you d’oh and what your interests are within that kind of language and context that will make it easier for you and the person that you’re meeting with sometimes for the first time, to see where the fit ISS. Now maybe the person is going to get where the fit is without you having done your homework. But it’s your job to really make that fit apparent. So doing your homework in advance is really helpful. And one thing that I would suggest the first time that you meet with the foundation don’t hitch an idea because that one idea may be the thing that is not within what they can. D’oh. Let them get to know you and the range of things that you d’oh that will be the best entry. And one of the biggest mistakes that people make is they come in with a very specific pitch and their other things that we then didn’t get to talk about. And that’s the thing that would have been the right fit.

[00:14:11.20] spk_2:
Are you starting to hear the parallel between your individual giving and your potential institutional funding? Who goes into a meeting first, meeting with a potential donor and solicit? It doesn’t happen. You get You have to get to know them. Amy’s Amy’s advising. Not only do your research, but very well your first meeting not be the pitch and again parallel with your similar to the work you’re doing in the individual fundraising. It’s

[00:14:11.68] spk_7:
kind of like asking

[00:14:12.62] spk_3:
something you’d marry you

[00:14:23.94] spk_2:
wear. That really is talking. That’s what I’m doing wrong. I realized 55 years to hear that. All right, Christine, please.

[00:15:49.84] spk_5:
So I’m for our relationship with American Express and then other relationships. What we’ve learned is to is, and I think why we’ve been so successful is that as a non profit we take, we tried really hard to understand the funder. So and previously I actually was at a foundation, so I kind of have both lenses too. But it’s so it’s exciting to have the two perspectives, but I think it’s sometimes he deceived. Think of funders that oh, they have all this money and power, So I’m just going to go in and they must be able to do X, y and Z. I think there’s a lot of assumptions and and expectations that come with that relationship. But to think about the relationship from the point of view of how can I be helpful? What is tthe e funder going through? How can I How can we make their lives easier while also maximizing our impact? So it’s not just about I need this from younger. I want to get X. I get why. But okay. What? How can we create a conversation around? So for us at Project Sunshine, we focus on pediatric health care. So we always start with the child in mind. But we can’t do the work we’re doing without are amazing partners, our funders, our corporate partners. And so, while making sure that they understand our mission and the work we’re doing to ask them, okay, So that how can we make your life easier? So I think starting from that.

[00:16:34.20] spk_2:
And doesn’t that sound like something you would ask? Maybe not in those exact words, but parallel again in your individual fundraising. What is it about your work? What is it? I’m sorry What is it about our work that interest you that motivates you? That moves you? Um, and what’s in terms of suggestion? How can we make your life easier? Are there different methods of giving that we could talk about? Maybe a plan to give to makes more sense for you. Maybe it’s structured over a period of years. Maybe it’s a one time outright gift. Maybe it’s a gift of something other than cash gift in kind someone some other kind of asset. So you know, again the suggestion. How could we make your life easier? You’re always thinking about how you can help your donors to make gifts to, you know, see these parallels Anthony, please.

[00:17:35.63] spk_4:
So just to add what toe What Christine said, I think it’s important to set expectations, right? So on the corporate side, I mean most CSR teams in a corporation, it’s probably a group of 6 to 8 people at American Express. It’s a it’s a team of 10 and we’re basically responsible for engaging over 50,000 employees. So it’s hard to do that right. So we look for partners who can help us. We can help them with their objectives and to, you know, help with their mission. But on the other hand, we also expect them to engage our volunteers, right. So setting that expectation is important because it’s a win win situation. So we’re helping the non profit achieve their goals. But we’re also engaging our volunteers. So I think setting an expectation upfront, it’s super helpful,

[00:17:47.98] spk_2:
and your collaboration involves a lot of volunteer work, a lot of service work by American Express employees. We’re gonna get to that that grants aren’t only in the form of money by any means. Let’s open it up now we’re gonna come back, come to questions periodically through time together. How about questions on this initial round of

[00:18:10.23] spk_3:
Hi, Um, I was wondering how open funders are, too, like meeting new people like cold calls, your email or phone call like how approachable would you say you

[00:18:10.85] spk_2:
are? How open to new relationships. This is perfect. It’s exactly We’re talking about what you know, with the beginning phases of the relationship, how open are you to increase? Sounds like everybody has something. Say, uh, Amy, Good Michael. So pick them. I can’t.

[00:19:03.12] spk_7:
It’s it’s really important. That’s a big part of my job. Yeah, I’m constantly meeting people, you know, My area is around aging. It’s around care of older adults. So I am on the road as a national thunder. I’m on the road, probably almost every week. I am going and meeting with people. They have very easy access to May. If people are committing their life toward doing this work, I’m committing my life toward them because my foundation’s mission is to do this as well. So I’m completely accessible.

[00:20:26.94] spk_6:
Damn. Um, yeah, I would I would say that in our experience, we are one of the largest LGBT funders. So we get a lot of requests from us based for global Funders Well, from US based organizations and we Similarly, when we have a team of of six or so so we just don’t have the band with. And one of the one of the things I hate about my job is knowing that me and my team really don’t have the bandwidth, even though our way have open on initial funding concept submission so anyone can send them in. We all do look at them, but we don’t have the bandwidth to have that special touch and tell people. Oh, but this local foundation in Seattle area is doing X y Z, so I would say, Just keep at people. Find out where those funders in those spaces go. When we attend conferences and other things, you catch people in a different mindset. They’re not running the meetings. They’re not doing their grant right up. So I would say catching people in different spaces, as opposed to the cold call is one avenue you could you could employ. Okay?

[00:20:59.46] spk_3:
And I would just say as a both of do in a don’t is because in power, we are open to hearing from from perspective organizations. But do your homework ahead of time and make sure so empower supports work in 15 emerging market countries. We say that on our website, we list the country’s make sure it’s a country that you work in is one that we support. We support work with at risk youth ages 10 to 24. If you’re working with the elderly or with Children, we’re not the right organization. So in general, Aziz was saying, we tried to respect our grantees time, and hopefully the idea would be that then sitting organizations or are granted partners will also do their part, too. Respect our time

[00:21:20.74] spk_2:
if I tell you that initial

[00:21:52.69] spk_4:
really agree with that? Obviously, like I mentioned before, it’s very hard to, you know, answer every email, answer every inquiry. So doing research. I think our website is really good at providing. As tony mentioned, we support three different pillars, but it it’s a good place to start because it provides a list off sample projects that we’ve supported. There’s also an eligibility quiz. So going back to what hates that, um, it helps you figure out whether it would be a good match or not, because through that eligibility quiz, you know, if you were to select, you know you’re in a place like Arkansas where we don’t have a large employer employee base. That probably wouldn’t be a match because we like to support organizations and specific regions, especially, you know, where we have a large employees head cow and and, you know, our biggest market. So doing research is it’s super important.

[00:23:26.56] spk_2:
Yeah, So you’ve heard this a couple of times now. So what do we do on the individual side called prospect Research? You got to do it on the institutional side to you don’t want to embarrass yourself by, uh, it’s a failing to send a letter of inquiry. If that’s part of the That’s the first step that a funder once so don’t miss step by not doing your research. Let’s move the relationship on a little bit now. We’re not We’re not at the inquiry stage. We’re not at the opening stage now. We’re funding your, uh you’ve selected grantee. How can we keep the relationship strong now? We already heard Report when it’s not necessary to keep us involved. Some steel. You can’t repeat your idea. You gotta come with multiple ideas. That’s why you’re here. Way also hurt. Share adversity, tribulations, difficulties along the way. What other advice? Again? Keeping the relationship strong. Now that we are funded, who wants toe? Anybody could start. Okay,

[00:24:25.24] spk_3:
11 thing that could be a challenge. But I think is also easy to find. A potential volunteer for that really makes a difference. For us is around honestly high quality pictures of the work that you’re doing if you have a really active social media page and the reason is that we are not in and down foundation. So we report our donors about the work that we’re supporting, and it’s really helpful. And unfortunately, some of the grand teeth like it featured the most are those that have really great documentation of their own work. So not every organization can hire it’s owned photographer, that’s for sure, but I think that’s a good news. That may be a volunteer who wants to come learn more about your program. If they have, you know, photography skills could be a really great way. Just just yeah, raise awareness about the work that you’re doing. And, yeah,

[00:25:14.34] spk_2:
can I suggest that maybe it doesn’t always. It doesn’t have to be high production value to be moving and show impact. I’ve seen cases where, uh, people who are benefiting from the organization’s work do you sell do selfie videos and, you know, with some really simple editing tools that could be really compelling so they might go on for 12 minutes or so. That’s too long, but I guess the point is it doesn’t have to be high production value necessarily to convey impact, use your social media. Obviously, we all know how important video is how compelling that could be. Storytelling through pictures as well. Uh, you know, let them let them know what the work is that they’re paying for. Please, Dad.

[00:25:50.29] spk_6:
No, no, Andi, keep it quick. Might sound very simple, but I know when I was in very early in my career non profit that didn’t have much of a development office capacity. But now I know being on the other end how important. Make sure your funders are on your email list. So when you send out everything about programmatic aspects or big announcements that, you know, all of your funders are getting those updates. That way you could focus on your work. And that way, funders are also updated.

[00:26:21.95] spk_2:
Follow them on Twitter. Follow your funders on Twitter. I mean, it sounds basic, but it might get overlooked. Facebook, you know, fan their facebook page, etcetera, etcetera connect in ways other than what? Uh, what? They’re what they’re requirements are for, you know, quarterly or semi annual reporting or something, you know, connect beyond that again. Relationship building. Right. You’re doing it on the individual side. Do it on the institutional side as well. You got something in my wife’s name is Amy. So you suffer. I don’t feel like I’m sorry. I

[00:27:09.51] spk_7:
Okay, so the other thing is about your expectation for us. And you know, it’s important that you have an expectation for us. There are people. There are foundations that, you know, everything kind of goes into a black box. When, when I’m developing a proposal, I actually work with the grantee on the development of that proposal. So I’ll edit it. It’s not a black box, it’s an intentional act. So once we’ve decided we’re going forward, it is a very intentional act. But once you have the grant, the other thing is to consider me as a part of the team. So include us in convening Sze, invite us. We may or may not be able to go, but we also have the ability to write and speak. I’ve given congressional testimony on behalf of grantees. You know, we are We can provide you with more than just grants support. We can actually provide you with elbow grease. We can be helpful to you. We can even bring other funders to the table. So the more you engage with us as a grantee, the more helpful I can be for you.

[00:27:37.28] spk_2:
Excellent examples. Excellent. Thank you, kid. You wanna you wanna add?

[00:28:10.43] spk_5:
So I know we’ve been talking about social media and videos and high tech stuff. So what I think, though, that that’s very helpful, I think. And I don’t know, old fashioned is just a meet in person. So for Anthony and I had breakfast today before we came here and we try to make it a point to remember that for organizations, companies that there’s a person there that you’re talking thio cool. Maybe just got married or so to to also build a relationship around the person, not just the institution. It’s a thing.

[00:28:46.14] spk_2:
Yeah, said earlier. Institutions are made up of people. I mean, how how plainer can we make the comparisons t your individual fundraising program? It’s the same. It’s the same strategy keeping, keeping, informed, inviting. You invite your major donors to things invite your institutional. Your funders, like Annie said they may or may not come, but the invitations should always be out there. They should be getting all your press. All your tweets, et cetera. You know I can’t drive home way

[00:30:43.69] spk_1:
need to take a break. Cougar Mountain software. Their accounting product Denali, is built for non profits from the ground up so that you get an application that supports the way you work that has the features you need and the exemplary support that understands you. They have a free 60 day trial. It’s on the listener landing page at now. Time for tony Steak, too. The 20 NTC. The non profit technology conference was terrific. I hope I’m pre recording this a month before NTC. Thanks so much to Cougar Mountain for sponsoring non profit radio at the conference. I do hope that the booth we shared did not get torn down because you forgot to pay the bill. I doubt that that happened. Um, I’m sure I reminded you that the payment was due, and I’m sure you hadn’t paid it. At least I hope, Assuming that you did, I I do. Thank you so much. So let’s assume that you did so thank you to Cougar Mountain and the guests, all the many guests that I will have captured, uh, last year it was 70 knows more than seventies like 80 85 in 36 different panels or something so comparable numbers. Thank you. Thank you to the guests who took time at 20 ntc to come by and be interviewed for non profit radio. And of course, you listening. We’ll get the benefit of that for months to come. I’m gonna have 20 NTC panels. Thio play. Thanks so much to the intense staff. They’re always accommodating. And this year, I’m sure well, have been It was that the police Kwame Perfecto will of a future perfect will have been perfect. We’ll have been very, very accommodating as they always are. So thank you to any sample, Ward CEO and all the staff at n 10 that is. Tony. Take ju. Now let’s go back to build your grantmakers relationships.

[00:31:46.89] spk_4:
So on the corporate side, it’s about being, you know, you guys being flexible, right? Because, yeah, I can support you through grantmaking and providing volunteers. But there’s also other opportunities, so I always make it. Um, I always make the effort of engaging non profits where our affinity groups at American Express, because that if your woman empowerment organization, um, there’s always a way to connect with employees and other ways, right? So will offer volunteers, but We can also bring awareness to our employees. And they could make individual donations through our employees giving campaign or through our dollars for doors program. Or maybe it’s an opportunity for you to come in and speak to a group of women and just bring more awareness. So the relationship doesn’t just have toe. And at grantmaking were always big, expanding that relationship and helping you as much as we can.

[00:32:11.25] spk_2:
All right, this is a time we’re gonna turn thio storytelling I want I want to turn to some examples of how these strong relationships have impacted work on the ground. You used any example? You like one of your one of your grand T organizations? Let’s start with Anthony and Project Sunshine and And why don’t you talk about the work that goes beyond as you were just saying, Perfect intro Don’t be on money.

[00:34:07.81] spk_4:
So, um, we started our partnership with projects ensuring back in 2010 and our biggest challenge at that moment was engaging those. I mean, we’re American Express. We have several call centers throughout the U. S. And it’s harder to engage those employees who are, you know, their job is basically being on the phone, being in a call center. So we were looking for ways to engage these volunteers because, let’s be honest. Most employees want to go out and volunteer, but the challenge is finding the time, right. So not every employee has the luxury of going on park and planting a tree for four or five hours. So we thought, Why not start this partnership with ah, Project Sunshine? Who? Christine can talk more about what they dio create these care kids that are prepared in house. Esso employees don’t necessarily have to leave the office to volunteer. Um, it only takes one hour. We started our partnership back in 2010. Immediately. We got a huge response because again people felt like they were able to give back without having to invest so much time. Um, fast forward. I think two or three years later, the success of the program helped us build a case to go back to our leaders and say, Hey, this is a great partnership. Were engaging more volunteers. We expanded then to other locations. Um, and we’ve been partners now for seven years, and we’ve engaged over 7000 employees in the last couple of years, and we’re now internationally. Last year we started a partnership with Project Sunshine. So it’s finding ways of thinking of all your employees population, right? So those who don’t have the flexibility and I think that’s what works well that projects on China heard the challenge that we were having. And they did a great job at finding a solution for us,

[00:35:04.40] spk_2:
especially if you’re talking to corporations. Think broadly again, of course, because we said your first meeting is not gonna be the solicitation. You’re gonna make some enquiries. So after you’ve done your research on the Web site, maybe talk to some other organizations that you know they’re funding. However, however you go about your research, especially talking to corporations, you want to think about volunteerism because Anthony’s point is, and please do want a volunteer, and that often is a part of what companies want to give. So it’s more than the money, especially not only limited to companies, certainly, but especially companies don’t think just about, you know, dollars. Okay, so So how are your work? Is pediatric patients supporting them and their families? And how are these sick kids and their families benefiting from

[00:37:57.10] spk_5:
that great question. So we the healthcare landscape is constantly changing, and oftentimes the child, the patient, they’re stressed and terrified parents. They’re siblings kind of get missed. And so what we do is mobilize volunteers to really provide and come around the child that the parents, the family and to treat them the way that if we were the child, the parents or the sibling, we will wanna be treated. And so we do a number of different programs we provide in hospital based parties, bringing the joy of childhood into the into the hospital setting, letting kids be kids what we do. That’s one part, the part that we work with American Express and a lot of our corporate volunteers with its Are Sending sunshine program. So the Sending Sunshine program really what’s designed kind of with, I mean American Express was a big part of that. It’s office based volunteering, so volunteer corporate volunteers in their own offices get to Assam. Assemble these craft kids, so that’s a standalone craft that we sent to over 300 hospitals and medical facilities so that if you mean you can imagine if you’re a child and you just broken leg, You’re in emergency room. You’re gonna be there for four hours and you have a lot of stressed out doctors, child life specialists. They able to grab these and give give them to a child to decrease their anxiety, to decrease their even boredom to the end. To the the sibling who may be with them and and the care giver is a moment to breathe. So that’s one of the the activities. We also create these things called Sergi Dolls, which are medical play dolls. And we’ve make there’s research behind them about using these dolls to help empower Children to understand the treatment that they will be going through. And when I first joined projects on China’s sick does, this is really make a difference. And the overwhelming answer from our partners is yes, we have a wait list then. So clearly there’s a need there and the and that the need for on the hospital side for these Children, families that it’ll line so well with our corporate partners. I think it’s it’s kind of it’s amazing this win win that Anthony was talking about so over, I think with the last time we checked over 45,000 Children. Families received these craft kids or Sergio dolls that American Express employees put together, and one recently was around the hurricanes. So the we had sent American Express has a South Florida region regional area and Soviet made a bunch of craft kits sent them to a hospital suspected by the hurricane. We received this amazing quote phone call for my child life specialists who said You saved our lives. So basically, American Express volunteers saved our lives because we received, I think, something like 100 and influence of 150 Children, families who were clearly distraught and stressed. And the first thing they did was grab as many of these yellow projects on Shane bags that our volunteers put together as they could and went from chaos to calm. These were her words. Chaos to come immediately.

[00:38:24.14] spk_2:
Christine, how do you convey that message to American Express that they would feel the impact of their work?

[00:38:37.72] spk_5:
So we did have a phone call with Anthony, and we do try to. So we have a great development team that does a lot of social media and we’re trying to try to provide photos, reporting all the things that we had talked about on this panel so that we could make sure that our corporate incorporate partners feel that yes. So we did for that specific one. We were on the phone

[00:38:53.30] spk_2:
and then Anthony, you fed it back to the actual employees. Actually,

[00:39:45.87] spk_4:
it’s such a satisfaction, right on our employees and those who volunteer because you see the immediate impact, right? So it’s not like going on like a community center and painting a wall blew right. There’s really not much impact that you see there. Yeah, you paint the wall. But with these care kids, you know, if 100 volunteers create 1000 kids, you know that they’re going to get to 1000 kids who need them. So every time I post the Projects on Shine Project on our Internet site, it sells out in a matter of like five minutes like out get flooded with e mails because again, it’s a good way for employees. Thio just donate a now our of their time and see the immediate impact that these attacks

[00:39:53.44] spk_2:
I could tell Caitlin is burning toe and something will come back.

[00:40:51.11] spk_3:
I just wanted Thio say this is an example of where that sounds like a phenomenal volunteer opportunity, where it’s both beneficial, and it’s a meaningful volunteer opportunity that’s beneficial not just for the volunteer but also for the organization. I just want to say this is one of those moments or feel free to push back against your donor, where if they’re really excited and want to send volunteers your way, and it’s actually going to create more of a headache than be helpful or if you work in a context where it’s not appropriate. Tohave Caitlyn as, ah White, 32 year hold American Coming in, I’m thinking internationally, but with at risk youth are more sensitive populations. Feel free to say no because all too often I think organizations, especially if it’s a donor asking feel required to take on those volunteers. And sometimes it’s it’s more trouble than it’s worth there,

[00:42:41.06] spk_6:
Um, a shining of ah story that wouldn’t repeat that some of the themes that we’ve already heard and I, um, I’m reminded of a grand T partner of ours, that it was actually same grantee that I mentioned working in the rural areas of California. Uh, They’ve been a grantee of ours for 33 years. So not, you know, like a historic one for us, but not a baby. And we have had an amazing relationship. They send us that the updates we’ve met curated this relationship. We took a tour of the Central Valley of California. Seeing all the work they’ve done. We bought our CEO of our vice president. We met Dolores Huerta, and we really got to see their work after that site visit. You can tell that the relationship kind of tipped a little bit. Uh, you could tell that we had a shorthand. We had a common connection and fast forward to two weeks ago. The head of the project is doing great work and they’re trying to scale their program. We shopped this pro, this program director to the Ford Foundation to the Open Society Foundation and to an anonymous donor that works in this space. We introduced them thio like mine and thunders that we know here in New York City because we know that their work is so amazing. You know, in the rural areas of California, kind of far away from big foundation institutions, except for the California Endowment. So that’s that’s a story that I that I love, that I don’t think that maybe a lot of grantees would think to say, Please introduce us to your other funders. You might think that is a no overreach or going past, but I think you can get a read on that relationship once it reaches that tipping

[00:42:55.05] spk_2:
point. That’s something I’m sure a lot of organizations you wouldn’t even think to do. Introduce us to your other funders.

[00:43:32.35] spk_1:
It’s time for our last break turn to communications their former journalists so that you get help building relationships with journalists so that your call gets answered. They pick up the phone for you when there’s news that you need to comment on because they got the relationship with you so that you stay relevant in your work. Including they are former journalists at the Chronicle of Philanthropy. They understand the community. There are turn hyphen to DOT CEO. We’ve got butt loads more time for build your grantmakers relationships.

[00:43:37.53] spk_2:
You got a back story.

[00:46:35.53] spk_7:
I do have an impact story. So, um, in the foundation world, the most popular areas to fund our the arts, education and Children, and my foundation does not fund that. In fact, out of 105 1000 foundations in this country, only six air primarily focused on older adults. So very, very small group of funders that do work nationally in this space. And we really care about creating a JJ friendly health systems. You know, how are they gonna be responsive to older adults caring about serious illness and end of life and also about family caregivers? So one of the grants is here in New York City. It’s the center toe to advance palliative care. It trains people to provide care and make sure that they haven’t the obscure planning so that their, you know, their goals are what the care is that they get at the end that they relieve suffering. They make sure that people have the care that they need when they go through very serious illness, even when they’re gonna get better from serious illness to help them get through that serious illness. And so the kinds of impact this work has had, um, today palliative care is in roughly 90% of hospitals nationally. That’s huge. It only came to this country in the 19 eighties. We have been a long and sustained funder in this space, and we may be slowed a warm, but we tend to be a longer and sustained thunder around impact. Theo. Other thing was there were very few funders that were interested in this space. Does anybody remember the death panel conversations? Okay, well, thankfully, we’re not having a lot of those today. But there were very few funders that we’re doing focused work in this area. So I decided I was going to start having calls. This was not with the grantee. This was on behalf of the grantee. I wanted to create a safe learning space for foundations that might be thinking about this. They wanted to learn. And so what’s happened with that? We now have a very large collaborative. People are more strategic. They know people that they want to fund. We fund together some things we fund next to each other and other things. Things past year, about $80 million in new funding was in this space. And this is on behalf of the grantee, the grant. He could not have had those calls, but it was necessary to begin Thio bring people into the space. And now they’re coming out of the woodwork. We actually did a grant to give somebody money to help coordinate this group. You know, coordinate the calls and everything else. So Thean pact is huge. The thing only other thing about this was about seven years ago. I was diagnosed with stage four cancer, and I had been doing this work long before. My, you know, this is my my area. But then I made a decision. How could I make use of the situation to further healthy grantee? So I’ve been writing speaking. We’ve put on congressional briefings together. Eso any other way that I could be helpful. I am definitely shoulder to shoulder with the grantee.

[00:47:00.14] spk_2:
Thank you for sharing that. Thank you. Back story. And then we’re gonna come back to the come back to you. It’ll be peppermint lifesavers. Time very shortly after Caitlin’s Kitten’s got an example.

[00:49:33.10] spk_3:
Yes, and I would just go back to some power can fund your question around. Um, like what to do once you’re already a grantee and kind of in the medium term and how it can be really helpful for the relationship. So just to say one of the key criteria we look for when determining whether or not we’re going to fund an organization for a 2nd 1/3 a fourth year. Is this idea around? Are they a learning organization? And by that we mean a couple of things on one. Um, really, The most important is like I said, we don’t expect programs to go perfectly. There’s challenges that come up. Youth are dynamic and changing issue areas arise but really impactful. Grantees that we have in great relationships and the really impactful programming are constantly learning and adapting and analyzing what went well, what it’s our strange what’s an area for improvement and even again, the same grand T in Oaxaca, Mexico. So in the course of their programming found that the middle school population that they were working with were engaging in self harm and cutting, and they recognized we as an organization don’t have expertise on this. But they themselves reached out, identified an organization in Canada that focuses on this and then came to us and said, Listen and our next grant, we would love to include a line item to have training on this to better serve our young people, Um, and with a learning organization, I would just say also openness to feedback. We think, you know, we support programs across the globe and sometimes see similar challenges in best practices. So it’s not a donor driven by any means. But being open to feedback is really important, even if you don’t necessarily take it on. And then also, with this learning organization comes which some silly but playing well with others. So we often ask grantee organizations what other organizations are doing great work in their field. And it’s a red flag for us if they if they come back and say no one else is doing it as well as we are, which has happened. And, uh, yeah, so I would say, being a learning organization playing while collaborating with other service providers. It’s something that we look for, provides

[00:50:07.53] spk_2:
Question occurs to me based on what you and Amy and we’re saying, especially if you’re being funded. What about? So if none of your funders ask, can we meet your other funders? If you’re If you’re a grantee? What about staying? We’d like you to meet our other funders. What about the grantee putting that those that possibility together. Is there a downside we’re talking about? Could there be okay? So So the grantee could think of it. If none of the funders do, there’s no Doesn’t seem to be a downside to that. And just just a couple of sentences. Don’t do this. Stop your top. Don’t do this.

[00:50:27.51] spk_7:
Yeah. The worst thing that you could do is when you have an opportunity to get funding to listen to the thunder about what it is you should be funding. In other words, don’t move from your mission. If it’s not helpful to your mission and strategy, it’s a disaster.

[00:50:52.71] spk_5:
Okay, I’m gonna just I’ll answer this from my previous foundation experience. One thing was don’t get angry when you get like when you get defunded. So there was one of the things that was very difficult was when I was for a funder is to not fund again. That’s very hard, I think from I’m sure everyone here knows and to have to send out a declination is also hard to have that he met with anger and accusation. Not great.

[00:51:24.79] spk_4:
I would say. Don’t go into your automatic pitch right? Because we have objectives. You have objectives. So it goes just back to what we’ve been saying doing research and not just assuming all American Express is a company with so much money that we would necessarily support. I’m sure your mission is important, but it might be something that we’re not. Um it’s not within our government that we would support. So not just going into your pitch and assuming

[00:52:03.76] spk_6:
that. Okay, Miss Deadlines, this deadlock don’t miss deadlines. You can ask for an extension. Don’t do it. 11. 59 the day of, um, but my in my over four years in the land to be I know exactly those organizations that I think you’re gonna fall through the cracks unless our team reminds them. And I feel like that’s a perception issue happens with individuals. You won’t know that one person that made a bad impression in your family or at work and that perception than permeates it and then stays. So just have a schedule. Have reminders, have your assistance, remind you whatever but yeah, don’t.

[00:52:30.84] spk_2:
Please. There’s so many technical tools that can help you do everything from wake up to know when to go to sleep Everything in between. So use the use, the app to use tools. We have,

[00:53:01.58] spk_3:
um, to one I would say is don’t fall off the place. The face of the earth. So we’ve had some grantees just disappear. Yeah, and and not communicating, I would say, Even if it’s a one line, you know, again in Mexico, right after the earthquake, we reached out to guarantees. How are you doing? You know, we’re in the trenches, but thank you for thinking of us. Boom. Or, you know, where is your report? I’m sorry. There’s been delays. Just keep the communication open.

[00:53:12.25] spk_2:
So please, let’s join me in thanking

[00:53:31.56] spk_0:
way. Christine Damn Warner. And I hope you see

[00:53:37.69] spk_2:
all the connections between your individual fundraising and your newly invigorated institutional fund raising program

[00:54:36.35] spk_1:
next week. Now that you’ve got great grantmakers relationships, it’s terrible. Charge your grants. Fundraising with John Hicks. If you missed any part of today’s show, I beseech you, find it on tony-martignetti dot com were sponsored by wegner-C.P.As guiding you beyond the numbers wegner-C.P.As dot com by cooking meth and software Denali Fund Is there complete accounting solution made for nonprofits? Tony-dot-M.A.-slash-Pursuant mountain for a free 60 day trial and by turn, to communications, PR and content for nonprofits, your story is their mission. Turn hyphen to dot CEO. Ah, creative producer is Claire Meyerhoff. Sam Liebowitz is the lying producer. Shows Social Media is by Susan Chavez. Mark Silverman is that Web guy, and this music is by Scott Stein. Believe me next week for non profit radio big non profit ideas for the other 95% Go out and be great

Nonprofit Radio for February 16, 2018: Build Your Grantmaker Relationships

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Amy Berman, Caitlin Mitchell, Daniel Werner, Anthony Sanchez & Christine Kang: Build Your Grantmaker Relationships

Our panel of grantmakers and a grantee reveals savvy strategies for building and maintaining relationships with your institutional funders. Foundations are made of people. How do you get close to them? This is a panel I moderated at The Foundation Center in New York City.

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on the aptly named host oh, i’m glad you’re with me. I’d turn probono genic if you got under my skin with the idea that you missed today’s show, build your grantmaker relationships, our panel of grantmaker tze and a grantee reveal strategies for building and maintaining relationships with your institutional funders. Foundations are made of people. How do you get close to them? This’s a panel i moderated at the foundation center in new york city. Tony take two show you love, we’re sponsored by pursuing full service fund-raising data driven and technology enabled tony dahna slash pursuing radio and by weinger cpas guiding you beyond the numbers. Wagner, cps dot com tell us turning credit card processing into your passive revenue stream tony dahna may slash tony tell us, here’s the beginning of build your grantmaker relationships, we’re here to talk about collaboration and impact, collaborate and impact, and our panel today is going to focus in the collaboration we’re gonna be talking about the relationship, building of collaboration, that aspect of collaboration between non-profits and the funders. All right, most of you are in non-profits potential grantees, and most of our panel are the funders. So i have maybe admonished, is too strong a word, but i have urged them to keep their advice, you know, relevant for potential grantees. How can each of you, in your non-profits collaborate, build relationships with potential funders, and even even when even when you get a no from a funder? What can you do after that? Our concern is that. This is scene is proceeding to transactional. It shouldn’t be transactional, your relationship with potential grant oars. Potential funders can be parallel to the work that you do in individual fund-raising in each of your individual programs, because funders, air made up institutions are made up of people, and we know people fund. So how can you build the relationship, keep the relationship strong, even in the face of a rejection, and thereby collaborate with your potential funders, which hopefully will become your funders? It’s. My real pleasure to introduce our winning panel of beginning with your on your left is caitlin mitchell. Caitlyn is a program and evaluation officer with empower the emerging markets foundation. Their work is around at risk youth in emerging markets in colombia, mexico and south africa. Next. Moving to your right. Dan werner. Stan is social justice program associate with the darkest foundation. Their priority is lgbt social justice, and we have amy berman she’s, senior program officer at the john john, a hartford foundation. And their work is around improving, improving the health of older adults. Christine can associate program manager at project sunshine. She he is our soul panelists who is among you apart, part of the non-profit five oh, one c three community, and their work at project sunshine is direct support to pediatric patients and their families, and anthony sanchez welcome. Anthony is corporate social responsibility manager at american express. They’re three priorities around csr, or preserving historic places, developing new leaders and encouraging community service. Each of their fuller bios is outside. Please, sze, give a warm welcome teo title, please. Now important to know about about christine and anthony, they’re actually they could be holding hands hyre american express that americans press is funding projects sunshine so we brought we brought to the panel one team that is actively collaborating, right? So keeping with you know what? I i, uh, i said is our purpose today we’re going to talk about relationship building, so i’m going, i’m going start with the most basic basic question means we’ll start with caitlin, um, creating strong relationships with funders again, for our, for our audience of small and midsize non-profits how could they what’s one or two ideas that come to mind about creating that strong relationship at the outset at the beginning of a potential relationship? One unique thing about power is that we strive to and have the opportunity to fund an organization for up to ten years, and i say that because when we enter a collaboration with new organization, um, there is not the idea that the organization is going to do everything perfectly, but there are a few characteristics that are really important to us. The first i would say is just honest communication, i’ve had a number of grantees over it’s inevitable that you will have adversity, that something won’t go well go won’t go as planned, and as a program officer in charge of managing our relationship, the most helpful thing to me and the kind of like star grantees versus ones that are a bit more difficult, we want to be star granted, yes are just goes who communicate, explain that, you know, there are delays in the project, often most of the time, for a very legitimate reasons. And in addition to that not only say, you know, unfortunately, caitlyn there’s been a delay, or we weren’t able to do this activity, but also have already problem solved around how to either overcome that challenge and or a different activity. So one grantee in oaxaca, mexico, thie end of their year long program, which was a leadership training for a group of twenty young people, was to take them to mexico city. These are young people who had never really been out of the way municipality in which they lived in right before, a few weeks before they were supposed to go to mexico city, there was extreme violence in their community and a lot of parents rescinded the permission for their young people or their their children to go, so six of eighteen that were planned to go. We’re able to go to mexico city, and that would be a big sort of, like what’s going on. Um, but when they approached me, they said, listen, only six of eighteen could make it. We still went on the trip, they still did all the activities, and we did a camping weekend closer to the community in which they live. They live where sixteen of eighteen were able to participate. We still went through the leadership training. We had hoped for the themes, the bonding that took place, and they still had that sort of new and broadening horizons experience. And then we’re gonna have a chance to talk about some examples, okay? Of impact. We’ll definitely get to that. Cool. So yeah, basically, it sounds like you’re suggesting honesty. If there’s if there’s tribulations if there’s trouble, let your funder no. Yes, much work inside, i think. A non-profit radio i host this podcast. We gotta keep it to an hour. So we got a concise pursuing the field guide for data driven. Fund-raising it’s, the latest resource on the listener landing page tony dahna slash pursuing radio there’s so much data available it’s overload just just the data that you already have these can be overwhelming makes me think of ah howard on network i’m mad as hell, and i’m not going to take it anymore. So much data. The field guide makes your data less daunting talk talk, howard down. This is what’s in it. Five high level steps so you can translate your business objectives into actionable steps. Ah, real world case studies showing you how other non-profits are using data to achieve their fund-raising goals and a worksheet for ah, conversation and thought creation to help your team find the right focus. It’s the field guide for data driven fund-raising tory dahna em a slash pursuant radio. Now back to build your grantmaker relationships. Then what? Aside from no being honest about potential problems, adversity? What else? What else can we do again? Looking to try to look at the outset. Wait! We don’t even have a relationship yet. It’s up to you. But early on at least no that’s. Great. And i was echo exactly what was just said i would also say from the outset you’re a new grantee and speaking from from position the foundation right work and some of the other foundations that we partner with, uh, i want this speaker anything but a new grantee is ah, in a new amazing relationship that your program officers excited about, and the foundation is excited about. Another dynamic within foundations is to not, um, overbear helicopter in and try toe add too much burden onto the grantee because we know that your work is paramount and we don’t wantto sit there and constantly be asking for you for updates because we know that you’ll probably be sending that in a report, so i’d say take the onus and agency to reach out to us and share updates in the interim we love when we get interim updates if you’re and i’ll keep it quick with this story, we have a grand t out in the rural area of california and the rural areas of california have more of ah sabat kind of economic climate of the us south it’s not all l a and the bay area we get updates about winds that they get at the local school board level and within the local court systems, and we love hearing those stories and we share them throughout our foundation on it goes all the way to the board level, so i would just say, be open and honest with us on dh feel free to reach out don’t think there that they’re the big foundation black box, and we will send a move. Port leader? Yeah, awesome open honesty and even reporting when it’s not required. Correct, right? You’re welcome. You’re welcome those okay, geever, by the way, let me also just remind each of you. If you don’t have the mic, you can still speak. You’ll be hurt by this. This fancy omni directional. So no, you’re welcome. You should have it. Yeah, but if you if you, uh, you know, make some quick or something, you’ll be hurt. Okay? So keep it clean because it’s gonna be it’s gonna be heard. It’s gonna be preserved, please. Amy berman. What? I advice for them. Oh, that starting that relationship real strong. So i’m going to go go to before you’re even a grantee. Andi, i agree with everything that i’ve heard so far, but before you’re a grantee, this is your opportunity to really understand who it is you’re going to be meeting with and you should be meeting with with the foundation that you want, teo get to know or go to an event where you know that they’re going to be and you should know enough about number one, their mission kind of grants that they do, because when you talk about the work that you want todo, it has to fit within the strategy of that foundation. But i’ll tell you even more than that, you need to look at the language on that website. So you know you’ve heard some hints here you’ve heard, you know, words like workforce or words like social justice, use those words in describing what you do if you were work, relates to that area, convey what you dio and what your interests are within that kind of language and context that will make it easier for you and the person that you’re meeting with, sometimes for the first time to see where the fit iss now, maybe the person is going to get where the fit is without you having done your homework, but it’s your job to really make that fit a parent so doing your homework in advance is really helpful. And one thing that i would suggest the first time that you meet with the foundation don’t hit an idea because that one idea may be the thing that is not within what they khun d’oh, let them get to know you and the range of things that you d’oh that will be the best entry. And one of the biggest mistakes that people make is they come in with a very specific pitch and there are other things that we then didn’t get to talk about and that’s the thing that would have been the right fit. Are you starting to hear the parallel between your individual giving and your potential institutional funding? Who goes into a meeting first meeting with a potential donor and solicit it doesn’t happen you get you have to get to know them. Amy’s, amy’s advising not only do your research, but very well your first meeting ought not be the pitch and again parallel with your similar to the work you’re doing in the individual fund-raising it’s kind of like asking something you’d marry. You on the way here, it’s, not really a smoker talking that’s where i’m going wrong. I realize that now fifty five years to hear that christine, please. So i’m for our relationship with american express and then other relationships. What we’ve learned is to is and i think why we’ve been so successful, is that as a non-profit we take, we tried really hard to understand the funder. So and previously i actually was at a foundation, so i kind of have both lenses too, but it’s so it’s exciting to have the two perspectives. But i think it’s sometimes you just need to think of funders as though they have all of this money and power, some just going to go in and they must be able to do x y and z i think there’s a lot of assumptions and and expectations that come with that relationship. But you think about the relationship from the point of view of how can i be helpful? What is thie funder going through? How can i? How can we make their lives easier while also maximizing our impact? So it’s not just about i need this from younger i want to get x get why, but okay, work. How can we create a conversation around? So for us at project sunshine, we focus on pediatric health care, so we always start with the child in mind. But we can’t do the work we’re doing without our amazing partners are funders, our corporate partners. And so while making sure that they understand our mission and the work we’re doing to ask them, okay, so that how can we make your life easier? So i think starting from that and doesn’t that sound like something you would ask? Maybe not in those exact words, but parallel again in your individual fund-raising what? What is it about your work? What is it? I’m sorry. What is it about our work that interest you that motivates you? That moves you back-up and what’s. You know, in terms of suggestion, how can we make your life easier? Are there different methods of giving that we could talk about? Maybe a plan to give to makes more sense for you? Maybe it’s structured over a period of years. It’s a one time outright gift. Maybe it’s a gift of something other than cash. Gift in-kind someone some other kind of asset. So, you know, again the suggestion, how can we make your life easier? You’re always thinking about how you can help your donors to make gifts to you. You see these parallels? Upleaf so just to add what toe what christine said, i think it’s important to set expectations, right? So on the corporate side, i mean, most csr teams in a corporation is probably a group of six to eight people at american express it’s a it’s, a team of ten, and we’re basically responsible for engaging over fifty thousand employees so it’s hard to do that, right? So we look for partners who can help us, we can help them with their objectives and to, you know, help with their mission. But on the other hand, we also expect them to engage our volunteers, right? So setting that expectation is important because it’s a win win situation, so we’re helping the non-profit achieve their goals, but we’re also engaging our volunteers, i think setting an expectation up front, it’s super helpful and your collaboration involves a lot of volunteer work out of service work by american express employees. We’re gonna get to that. That grants aren’t only in the form of money, by any means. Let’s. Open it up. Now we’re gonna come back, come to questions periodically through throughout time together. How about questions on this initial round of hi? Um, i was wondering how open funders are, too, like meeting new people, like cold calls, you know, email or phone call, like, how approachable would you say you are, how open to new relationships? This is perfect, it’s. Exactly. We’re talking about what you know we’re the beginning phases of the relationship, how open or you to increase. Sounds like everybody has something, say, uh, good, michael. So on. It’s it’s. Really important that’s a big part of my job. I’m constantly meeting people you know, my area is around aging it’s around care of older adults, so i am on the road as a national thunder. I’m on the road, probably almost every week. I am going and meeting with people. They have very easy access to may. Um, if people are committing their life for doing this work, i’m committing my life toward them, because my foundation’s mission is to do this a swell, so i’m completely accessible. Damn! Yeah, i would. I would say that in our experience, we are one of the largest lgbt thunders, so we get a lot of requests from us based global funders well from us based organizations, and we similarly only have a team of of six or so, so we just don’t have the band with and one of the one of the things i hate about my job is knowing that me, me and my team really don’t have the band with even though are you? We have open initial funding, concept submission so anyone can send them in. We all do look at them, but we don’t have the bandwidth to have that special touch and tell people. Oh, but this local foundation in seattle area is doing x y z, so? So i would say, just keep at people, find out where those funders in those spaces go, when we attend conferences and other things, you catch people in a different mindset, they’re not running the meetings, they’re not doing their grantwriting up, so i would say catching people in different spaces as opposed to the cold call is one avenue you could you could employ kayman and i would just say it’s a both a do innit don’t is because in power we are open to hearing from from perspective organizations, but do your homework ahead of time and make sure so empower supports work in fifteen emerging market countries. We say that on our website we list the country’s make sure it’s a country that you work in is one that we support uh, we support work with at risk youth ages ten to twenty four if you’re working with the elderly or with children were not the right organization. So in general, as dan was saying, we tried to respect our grand thi’s time, and hopefully the idea would be that then sitting organizations or are granted partners will also do their part too respect our time and something about you that initial really agree with that. Obviously, like i mentioned before, it’s very hard, teo, you know, answer every email, answer every inquiry, so doing research, i think our website is really good at providing as tony mentioned, we support three different pillars, but it it it’s a good place to start because it provides a list ofthe sample projects that we’ve supported there’s. Also an eligibility quiz. So going back to what hates that it it helps you figure out whether it would be a good match or not, because through that eligibility quiz, you know, if you were to select, you know, you’re in a place like arkansas, where we don’t have a large and employee base, that probably wouldn’t be a match because we like to support organizations in specific regions, especially you know, where we have a large employee headcount and and, you know, our biggest market, so doing research is super important. Yeah, so you’ve heard this a couple times now. So what do we do on the individual side? Oppcoll prospect research? You got to do it on the institutional side to you don’t want to embarrass yourself. Bye let’s say failing to send a letter of inquiry if that’s part of the that’s the first step, that latto dahna funder once no, so don’t miss step by not doing your research let’s move the relationship on a little bit now we’re not we’re not the inquiry stage. We’re not at the opening stage now. We’re funding. We are your hyre you’ve selected granted, how can we keep? The relationship strong now we already heard report when it’s not necessary. Keep us involved now some steel you can’t beat your idea. You gotta come with multiple ideas. That’s, why you’re here way also hurt. Share, adversity, tribulations, difficulties along the way. What other advice? Again? Keeping the relationship strong now that we are funded, uh, who wants to anybody could start. Okay, um one one thing that could be a challenge, but i think is also easy to find a potential volunteer for that really makes a difference for us is around honestly high quality pictures of the work that you’re doing if you have a really active social media page. And the reason is that we are not an endowed foundation. So we report to our donors about the work that we’re supporting and it’s really helpful. And unfortunately, some of the grand teeth like it featured the most are those that have really great documentation of their own world. So not every organization can can hyre it’s owned photographer that’s for sure. But i think that’s a good news that may be a volunteer who wants to come learn more about your program if they have. You know, photography skills could be a really great way just just yeah, raise awareness about the work that you’re doing and can i suggest that maybe it doesn’t always doesn’t have to be high production value to be moving and show impact? I’ve seen cases where hyre people who are benefiting from the organizations work? Do you sell do selfie videos and, you know, with some really simple editing tools that could be really compelling, so, you know, they might go on for twelve minutes or so that’s too long, but no, i guess the point is doesn’t have to be high production value necessarily two to convey impacts are so use your social media. Obviously we all know how important video is, how compelling that could be storytelling through pictures as well. Latto you know, let them let them know what the work is that they’re paying for. Please, dad, no, no on b we’ll keep it quick might sound very simple, but i know when i was in very early in my career non-profit that didn’t have much of a development office capacity, um but now i know being on the other and how important make sure your thunders are on your email list, so when you stand out everything about programmatic buy-in aspects or big announcements that, you know, all of your funders are getting those updates that we could focus on your work and that way. Hyre the funders are also updated. Follow him on twitter follow your funders on twitter i mean, it sounds basic, but it might it might get overlooked. Uh, facebook, you know, fan their facebook page, etcetera, etcetera, dahna connect in ways other than what what they’re what they’re requirements are for, you know, quarterly or semiannual reporting or something, you know, connect beyond that again relationship building, right? You’re doing it on the individual side, do it on the institutional side as well. You got something. My name is amy, so you suffer i don’t feel like i’m sorry, okay, so the other thing is about your expectation for us and, you know, it’s important that you have an expectation for us. There are people there are foundations that, you know, everything kind of goes into a black box when when i’m developing a proposal, i actually work with the grantee on the development of that proposal, so i’ll edit it, it’s, not a black box, it’s an intentional, so once we’ve decided we’re going forward, it is a very intentional act, but once you have the grant, the other thing is to consider me as a part of the team, so include us and convene ings, invite us, we may or may not be able to go, but we also have the ability to write and speak. I’ve given congressional testimony on behalf of grantees. You know we are, we can provide you with more than just grantspace port, we can actually provide you with elbow ovaries. We can be helpful to you. We can even bring other funders to the tape. So the more you engage with us as a grantee, more helpful, i can be for you. Excellent examples. Excellent. Thank you, wantto latto. So i know we’ve been talking about social media and videos and high tech stuff, so when i think, though, that that’s very helpful, i think and think don’t know old fashioned is just a meet in person so far after me and i had breakfast today before we came here, and we try to make it a point to remember that for organizations, companies that there’s a person there that you’re talking to, who maybe just got married or so to also build a relationship around the person, not just the institution, i think yeah, as i said earlier, institutions are made up of people i mean, how how plainer can we make the comparisons tear into your individual fund-raising program it’s the same it’s the same strategy keeping keeping informs, inviting you invite your major donors to things, invite your institutional, you’re you’re funders like you said, they may or may not come, but the invitation should always be out there. They should be getting all your press all your tweets, etcetera can’t drive home in it. Let’s, take a break! Wagner cps this testimonial quote, this is my first year and we’re a growing non-profit wagner, cpas. Was completely attentive and gave the impression as if they were right next door when handling our review engagement. Even though we’re in a different state, they made me feel like we were the only client they had, and they were able to walk me through starting up our accounts to finishing our yearly statements. Nothing was too small of a task for them to handle, and they were always available for questions and concerns. The customer service was exceptional, which is a rarity these days and was greatly appreciated. I received great advice and guidance for better business practices from a professional, all while feeling supported and genuinely cared for in the process when your cpa’s really stands out as a partner and i could not be happier with the results. End quote, small cancer research non-profit here on the east coast, supported and genuinely cared for are they butlers, front desk clerks, nurses, first responders, many petty girls are they made her desire somalia’s are they bus boys? Are they airline pilots? Are flight attendants who used to be stewardesses? Remember same baizman when they were stewardesses, slight tennis now of the massage therapists, acupuncturists, nutrition coaches, rehab counselors none of the above they’re wagner, cps, humble weinger cps more than cpas, trusted advisors, you know, they get to know you. I keep reading this testimonial because it’s it’s so, so genuine and just not what you’re goingto see about most certified public accountants. Um, i’ll take care of you and you want somebody who’s going to do that for you going beyond the numbers. Eat. Talk to huge tomb. You heard mi ri a lot about him last week. Talkto him. Good guy. Weinger cpas dot com. Now time for tony. Take two. Show your love. I need you to show your love to our sponsors. Please. These are the companies that are keeping this show. Ah, going to conferences, um, keeping it in the studio month after month, helping me produce the show by sponsoring it. So if cpa’s or fund-raising council and valuable fund-raising content and credit card processing our possibilities for you, then i would be grateful if you would check out our sponsors. You know who i’m talking about? Of course. Pursuing wagner and tell us please show your love to the sponsors. Check him out. Now return to build your grantmaker relationships. So on the corporate side, it about being, you know, you guys being flexible, right? Because, yeah, i can support you through grantmaking and providing volunteers, but there’s also other opportunities, so i always make it. I always make the effort of engaging non-profits where our affinity groups at american express because that if your woman empowerment organization there’s always a way to connect with employees and other ways, right? So we’ll offer volunteers, but we can also bring awareness to our employees, and they could make individual donations through our employees e-giving campaign or through our dollars for doors program, or maybe it’s an opportunity for you to come in and speak to a group of women and just bring more awareness, so the relationship doesn’t just have toe and at grantmaking were always big expanding that relationship and helping you as much as we can. All right, this is a time we’re going to turn teo storytelling. I want it. I want to turn to some examples of how these strong relationships have impacted work on the ground use. Use any example you like one of your one of your grantee organizations and let’s let’s start with anthony. And and the projects on shiny and and why don’t you talk about the work that goes beyond as you were just saying, perfect in trouble, you know, beyond money. So we started our partnership with project sunshine back in twenty ten, and our biggest challenge at that moment was engaging those i mean, where american express that we have several call centers throughout the u s and it’s harder to engage those employees who are you know, their job is basically being on the phone, being in a call center. So we were looking keeper ways to engage these volunteers because, let’s, be honest, most employees want to go out and violence here, but the challenge is finding the time, right? So not every employee has the luxury of going on park and planting a tree for four or five hours, so we thought, why not start this partnership with project sunshine? Who, i’m christine can talk more about what they do create thes care kids that are prepared in house. Esso employees don’t necessarily have to leave the office to volunteer. It only takes one hour. We started that partnership back in twenty ten immediately we got a huge response, because again, people felt like they were able to give back without having to invest so much time fast forward, i think two or three years later, the success of the program helped us build a case to go backto our leaders and say, hey, this is a great partnership were engaging more volunteers we expanded than to other locations on dh we’ve been partners now for seven years, and we’ve engaged over seven thousand employees in the last couple of years, and we’re now internationally. Last year, we started a partnership with project sunshine zoho it’s finding ways of thinking of all your employees population, right? So those who don’t have the flexibility and and i think that’s, what works? Well, that project’s on china heard the challenge that we were having, and they did a great job at finding a solution for us, especially if you’re talking to corporations think broadly again your course way said, your first meeting is not going to the solicitation, you know, make some enquiries. So after you’ve done your research on the web site, maybe talk to some other organizations that, you know they’re funding. However, however you go about your research, especially talking to corporations, you want to think about volunteers because anthony’s point is and please do want a volunteer, and that often is a part of what companies want to give. So it’s more than the money, especially not only limited to companies, certainly, but especially cos don’t think just about, you know, dollars out. Okay, so so how how are your work? Is pediatric patients supporting them and their families? And how are these kids and their families benefiting from this? Is that great questions? So we the healthcare landscape is constantly changing, and oftentimes the child, the patient, they’re stressed and terrified parents, they’re siblings kind of get missed. And so what we do is mobilized volunteers to really provide and come around the child, that the parents, the family, and to treat them the way that if we were the child, the parents or the sibling, we will let me treat it. And so we do a number of different programs we provide in hospital based parties, bringing the joy of childhood into the into the hospital setting, letting kids be kids. So we do that’s one part the part that we work with. American express and a lot of our corporate volunteers are sending sunshine programme, so the sending sunshine program really what’s designed kind of with i mean, american express was a big part of that it’s office based volunteering so volunteer corporate volunteers in their own offices get to ascend, assemble these craft kids so that’s like a standalone craft that that we sent to over three hundred hospitals and medical facilities so that if you i mean, you could imagine if you were a child and you just broken leg, you’re in emergency room, you’re going to be there for four hours, and you have a lot of stressed out doctor’s child life specialists, they able to grab these and give give them to a child to decrease their anxiety, to decrease there, even boredom, to the and to the the sibling who may be with them. And and the care giver is a moment to believe. So that’s one of the that the activities we also create these things called sergi dolls, which are medical play dolls, and we’ve made there’s research behind them about using these dogs to help empower children to understand the treatment that they will. Be going through. And when i first joined projects in china was like, does this really make a difference? And the overwhelming answer from our partners? That, yes, we have a wait list them so clearly there’s a need there, and the and that the need for on the hospital side for these children families that in a line so well with our corporate partners, i think it’s it’s kind of it’s amazing this wind wind that anthony was talking about. So over, i think, with the last time we checked over forty five thousand children, families received these craft kids hyre sergi dolls that american express employees put together, and one recently was around the hurricanes. So the we had said american express has a south florida region regional areas. So we had made a much of craft kits, sent them to hospital suspected by the hurricane. We received this amazing quote phone call from a child life specialist who say you saved our lives. So basically, american express partiers saved our lives because we received i think something like one hundred falik in floods of one hundred fifty two warring families who were clearly distraught and stressed, and the first thing they did was grab as many of these yellow projects on chain bags that are volunteers put together as they could and went from chaos to come. And these were her wits chaos to come immediately. Christine, how do you convey that message to american express that they would feel the impact of their work? So we don’t have a phone call with anthony, and we do try to sow way have a great development team that does a lot of social media, and we’re trying we try to provide photos reporting all the things that we had talked about on this panel so that we could make sure that power corporate incorporate partners feel that, yes, so we did for that specific one we were on the phone, and then anthony, who fed it back to the actual employees from actually we’re in a such a satisfaction right on our employees and those who volunteer because you see the immediate impact, right? So it’s not like going on like a community center and painting a wall blew right there’s really not much impact that you see there? Yeah, you paint the wall, but with these care kids, you know, if one hundred volunteers create a thousand kids, you know that they’re going to get to a thousand kids who need them. So every time i post project’s on shine project on our internet site, it sells out in a matter of like five minutes, like, okay flooded with emails because, again, it’s a good way for employees just donate a now hour of their time and see the immediate impact that these kids have. I could tell caitlin is burning, the answer will come back. I just wanted teo say this is an example of where that sounds like a phenomenal volunteer opportunity where it’s both beneficial in it’s a meaningful volunteer opportunity that’s beneficial not just for the volunteer, but also for the organization. I just want to say this is one of those moments where feel free to push back against your donor, where if they’re really excited and want to send volunteers your way and it’s actually going to create more of a headache, then be helpful or if you work in a context where it’s not appropriate tohave caitlyn as ah white, thirty two year hold american coming in, i thinkyou internationally. But with at risk, youth are more sensitive. Populations feel free to say no, because all too often, i think organizations, especially if it’s, a donor asking, feel i’m required to take on this hungers. And sometimes it’s it’s more trouble than it’s worth. Um the shining of ah story that one repeat that some of the themes that we’ve already heard, and i, i’m reminded of a grantee partner of ours, that it was actually same grantee that i mentioned working in the rural areas of california. Um buy-in they’ve been a grantee of ours for three, three years, so not, you know, like a historic one for us, but not a baby. And we have had an amazing relationship. They send us that the updates we’ve met curated this relationship. We took a tour of the central valley of california, seeing all the work they’ve done, we bought our ceo of our vice president, we met dolores huerta, and we really got to see their work after that site visit. You can tell that the relationship kind of tipped a little bit. You could tell that way had a shorthand. We had a common connection and fast forward to two weeks ago. The head of the project is doing great work, and they’re trying to scale their program. Um, we shopped thiss program director to the ford foundation, to the open society foundation and to an anonymous donor that works in this space. We introduced them tio like mine and thunders that we know here in new york city because we know that their work is so amazing, you know, in the rural areas of california kind of far away from big foundation institutions except for the california down men. Um, so that’s that’s a story that i love that i don’t think that may be a lot of grantees would think to say, please introduce us to your other fundez as you might think, that is a no overreach or or going past, but i think you can get a read on that relationship once it reaches that tipping point. That’s something i’m sure a lot of organization just wouldn’t even think to do. Introduce us to your other funders. Got to take a break, tell us credit card and payment processing. Check out the video at tony dahna slash tony tell us explains the process of businesses getting with tello’s making that switch and how you get fifty percent of the revenue that passive revenue month after month after month think about the businesses this makes sense for in your community and send them to watch the video after you watch. It you watch first, like that car dealership that which i was putting down car dealership. I was thinking i had such a bad such a bad experience. First time i bought a car, i don’t know where my mother and father were, but we agreed on a price. And then the guy the the finance manager put on this one act play festival with the supposedly his the executive above him. About what? What? Ah, what a great price i was getting. It was for me to over here in their office, and they kept the door open and the finance manager was being berated. I told you nothing below sticker. The guy giving me, like a hundred fifty dollars off sticker price, right? I told you nothing below sticker. This can’t happen again. One act play festival happening in this office with the door open for me, the client to hear outside. And so the finance manager comes out, you know, he’s looking sheepish, total total fabrication. I said, is everything okay with our deal? You know, he said he said, everybody has a boss. All right, think about those car dealerships. Tony got a slash tony tell us now, back to building your grantmaker relationships. I mean, you gotta you gotta impact story. I do have an impact story. So in the foundation world, the most popular areas to fund are the arts, education and children, and my foundation does not fund that. In fact, out of one hundred five thousand foundations in this country, only six are primarily focused on older adults, so very, very small group of funders that do work nationally in this space. And we really care about, um, creating age friendly health systems, you know, how are they gonna be responsive to older adults caring about serious illness and end of life and also about family caregivers? So one of the grant is here in new york city, it’s the center towards to advance palliative care, trains people to provide care and make sure that they haven’t vamp scare planning so that their, you know, their goals are what i care is that they get at the end that they relieve suffering. They make sure that people have the care that they need when they go through a very serious illness, even when they’re going to get better from serious illness to help them get through that serious illness. Um, and so the kinds of impact this work has had today, a palliative care is in roughly ninety percent of hospitals nationally. That’s. Huge. It only came to this country in the nineteen eighties. We have been along and sustained thunder in this space, and we may be slowed a warm, but we tend to be a longer and sustained thunder around impact. Um, the other thing was, there were very few funders that were interested in this space. Does anybody remember the death panel? Conversations? Okay, well, thankfully, we’re not having a lot of those today, but, um, there were very few funders that we’re doing focused work in this area. So i decided i was going to start having calls. This was not with the grantee. This was on behalf of the grantspace. I wanted to create a safe learning space for foundations that might be thinking about this. They wanted to learn. And so what’s happened with that. We now have a very large collaborative. People are more strategic. I know people that they want to fund. We fund together some things. We fundez next to each other and other things, um, this past year, about eighty million dollars in new funding was in this space. And this is on behalf of the grantee, the grant he could not have had those calls, but it was necessary to begin. Teo, bring people into the space. And now they’re coming out of the woodwork. We actually did a grant. Teo, give somebody money to help coordinate this crew. Um, you know, coordinate the calls and everything else. So thie impact is huge. The only other thing about this was about seven years ago. I was diagnosed with stage four cancer. And i had been doing this work long before my you know, this is my my area. Um, but then i made a decision. How could i make use of the situation to further healthy grantee? So i’ve been writing, speaking, uh, we’ve put on congressional briefings together. So any other way that i can be helpful, i am definitely shoulder to shoulder with grant. Thank you for sharing. Thank you, kayman a backstory. And then we’re gonna come back to the come back to you. It’ll be peppermint lifesaver time very shortly after caitlin’s kitten’s got an example. Yes. And i would just go back to some power can fund your question around, like, what to do once your rd, a grantee in-kind of in the medium term and how it can be really helpful for the relationship. So just to say one of the key criteria we look for when determining whether or not we’re going to fund an organization for a second a third, a fourth year, is this idea around are they learning organization? And by that we mean a couple of things on one, um, really, the most important is, like i said, we don’t expect programs to go perfectly there’s challenges that come up youth are dynamic and changing issue areas arise eyes um, but really impactful grantees that we have in great relationships in the really impactful programming are constantly learning and adapting and analyzing what went well, what it’s our strength what’s an area for improvement and even again, the same grantee in oaxaca, mexico. So in the course of their programming found that the middle school population that they were working with we’re engaging in self harm and cutting, and they recognized we as an organization don’t have expertise on this. But they themselves reached out, identified an organization in canada that focuses on this and then came to us and said, listen, and our next grant, we would love to include a line item to have training on this to better serve our young people and with a learning organization, i would just say also, openness to feedback, we think, you know, we support programs across the globe and sometimes see similar challenges in best practices, so it’s not donor-centric but being open to feedback is really important, even if you don’t necessarily take it on. And then also with this learning organization comes which sounds li, but playing well with others. So we often ask grantee organizations what other organizations are doing great work in their field and, um, it’s a rite of flag for us if they if they come back and say no one else is doing it as well as we are, which has happened and, uh, yeah, so i would say being a learning organization, playing while collaborating with other service providers, it’s something that we look four and yeah, provides question occurred to me based on what you and amy and we’re saying, especially if you’re being funded, what about? So if none of your funders duitz ask, can we meet your other funders? If you’re a grantee, what about saying we’d like you to meet our other funders? What about the grantee putting that those that possibility together? Is there a downside we’re talking about? Could there be a okay, so so the grantee could think of it. If none of the funders do there’s no doesn’t seem to be a downside to that, and just a just a couple of sentences. Don’t do this. Stop your top, don’t do this. Yeah, the worst thing that you could do is when you have an opportunity to get funding, to listen to the thunder about what it is. You should be funded. In other words, don’t move from your mission if it’s not helpful to your mission and strategy. It’s a disaster, okay. I’m going to just i’ll answer this from my previous foundation experience. One thing was, don’t get angry when you get there, like when you get defunded. So there was one of the things that was very difficult. Was when was for funder, is to not fund that’s very hard, i think, from i’m sure everyone here knows and to have to send out a declination is also hard to have that he met with anger and accusation. Not great. I would say, don’t go into your automatic pitch, right? Because we have objectives. You have objectives. So it goes just backto what we’ve been saying, doing research, and not just assuming all american express is a big company, with so much money that we would necessarily support. I’m sure your mission is important. But it might be something that we’re not is not within our gunman’s, that we would support. So not just going into your pitch and assuming that. Then don’t do it, miss deadlines, this deadline? Yeah, don’t miss deadlines you can man asked for an extension, don’t do it! Eleven fifty nine the day of but my in my over four years in philanthropy, i know exactly those organizations that i think you’re going to fall through the cracks unless our team reminds them and i feel like that’s a perception issue happens with individuals. You won’t know that one person that made a bad impression in your family or at work and that perception than permeates it and then stays. So just have a schedule have reminders have your assistance remind you whatever, but yeah, don’t nastad please there’s so many technical tools that can help you. You do everything from wake up to know when to go to sleep, everything in between. So i used the use the app to use the tools we have bonem to one i would say is don’t fall off the place the face of the earth so we’ve had some grantees just disappear. Yeah, and and not communicating, i would say, even if it’s a one line, you know again in mexico, right after the earthquake, we reshot guarantees how are you doing? So you know, we’re in the trenches, but thank you for thinking of us, boom, or, you know, where is your report? I’m sorry, there’s been delays. Just keep the communication open, so please let’s, join me in thanking that’s. It in-kind christine werner and xero miree. Buy-in i hope you see all the connections between your individual fund-raising and your newly invigorated institutional fund-raising program. Next week, turbocharger grants fund-raising john hicks returns you see how coordinated the show is, grantspace that grants week after week, this is all put together. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant radio wagner, cps, guiding you beyond the numbers. Regular cps dot com and tell us credit card payment processing, your passive revenue stream durney dahna slash tony tell us our creative producer is claire meyerhoff. Sam liebowitz is the line producer, shows social media is by susan chavez. Our music is by scott steiner brooklyn, new york you with me next week for non-profit radio, big non-profit ideas for the other ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for February 14, 2014: I Heart Institutional Funders

Big Nonprofit Ideas for the Other 95%

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Cindy Gibson: I Heart Institutional Funders

Cindy Gibson Headshot 2:14 Nonprofit radio showCindy Gibson, principal of Cynthesis Consulting, has over 26 years working in and supporting nonprofits. How do you show the love to private, public and corporate foundations? What’s the role of your board and technology in building relationships with funders? What’s the right mindset to have going in?

 

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host it’s valentine’s day happy valentine’s day. I hope that you have lots of special valentine’s that’s a special people in your life and you’re and you’re sending them some, uh, some love and some special wishes today. Reach out to a valentine that you haven’t talked to for a while and i’m very glad you’re with me today i’d be forced to endure geo trick oh, cece, if i came to learn that you had missed our valentine’s day show, i heart institutional funders cindy gibson principle of synthesis consulting has more than twenty six years working in and supporting non-profits how do you show the love to private public and corporate foundations? What’s the role of your board and technology in building relationships with funders what’s the right mindset tohave going into this relationship on tony’s take two my professional development survey we are brought to you by rally bound peer-to-peer fund-raising and by telephone bill reduction consulting trc i’m very pleased that cindy gibson is with me today. She is a practiced emmick. She has a phd and over twenty six years of experience with non-profits she has had leadership roles for several national foundations and non-profits she was a non-profit times top fifty power and influence sir she’s a principal of synthesis consulting you’ll find her on twitter as at caen gib cindy gibson welcome to the show thanks for having me tony it’s a pleasure you sound loud and clear there you sound like you’re next door but i know you’re not you’re in the yurt in massachusetts in the boston area is that right i am getting out of a lot of snow appear ok and we had a lot down here which what kept you from moving yeah that that that’s okay next time maybe where where in massachusetts are you i’m in boston okay um what come non-profits be doing better around relationship building with with funders cindy oh my gosh that’s such a huge question way haven’t our toe floor pardon me we haven’t our to explore it well let me say a couple things about it generally one of the things that we have all heard if we worked in a non-profit ing on any kind of fund-raising training which we probably all have, is that ninety nine percent of fund-raising is about people that people give people give to people again. We’ve all heard that ad nauseum, but what has really struck me is that a lot of non-profits while they get that about individual fund-raising, you know, for individual donors, they don’t necessarily get it about institutional thunders, you know, there’s more than seventy thousand foundations right now in the united states, all of which are unique and all of which have lots of people in them that have their own biases and quirks and personalities. So it’s important to get to know those folks on dh when i find is this is generally speaking, of course, some non-profits don’t operate that with that in mind, and so they they have, they tend to do some things that are probably not the best practices on i can’t talk about those if you want, we’ll get to them, okay? Oh, okay. Um, so that you’ve been on both sides of this relationship. You have worked for funders and also grantees is that? And you have your doctoral degree. Is this put all this together? That’s. What makes you a practiced emmick sort of i mean, i i was a, um i actually started out in video production for a very big non-profit that was run by norman lear, the television producer, so i really started i really learned about marketing and communications way back when before they, you know, before they became really recognized as an important part of non-profit work on dh, then i went into more foundation work, and i actually i should back-up say, was that development director for several years as well, um then worked and got into consulting and now work with mostly thunders but still it’s non-profits on program development in strategic planning, so i worked in a very large foundation full time as a program officers. So yes, i’ve worked on both sides of the death, and this makes you the practical academic record exactly like yes, because then i was getting my phd and did a lot of work with non-profit advocacy groups as a phd during a lot of research on that, so i’m able to straddle both of those worlds can talk in the thunder speak and which, you know, sometimes devolved into academic speak, but i can also work with practitioners because i have been a practitioner, i’ve been on the ground now in our discussion, we’re not talking about government funding, is that right? We’re just why? Why is government funding different than the corporate or the private or public foundation funding? I think it’s a little bit more formal it’s, certainly much more codified in terms of their ten government, tends to have a lot of, um, templates for their funding applications. You need a lot of data, you need to be really prepared for those application processes. I think there are some personal aspects of that relationship in terms of government funding, but i don’t think it’s, as um, is quirky as it is with foundations, every foundation, as you know, it’s very different, okay? And i guess sounding like tougher to build a relationship with a program officer at a government agency that it would be at the funders that we’re going to be talking about. I just my personal experiences that i think it’s a little bit harder government does tend to be more of a faceless bureaucratic institution, then i think some sounds so nineteen, eighty four bleak and certainly it’s. Not government fund-raising has certainly not been something that i have been immersed, nor joy necessarily want to be that’s the way it sounds. Okay. All right, well, we’re not holding you. Yeah, we’ll just i want to make that distinction to everyone stands what we are, what we aren’t talking about. We’re talking about all the other institutional funders. All right, so you said you have some some ideas around. Did you see a phrase it as good practices or bad practices way could start there? Well, let me just let me just say going back to what i was talking about at the opening, that you know what non-profits do sometimes even though they say they understand the importance of developing relationships with, i’m going to say foundations, meaning generally, you know, corporate institutional foundations, family foundations, all kinds of foundations, they tend to operating campaign mowed a lot of times, and they jump in and say, you know, we need to raise a million dollars from ah foundations by the end of next year, andi so they start jumping in about you know which foundations to re approach with the stuff we’re doing or they look at their calendar and guidelines, you know, of these foundations, and they start dreaming up something that seems to be a match and then tried to sell it through a proposal or a letter. Ah, that usually doesn’t work because, again, there’s no connection between the organizations and who they’re trying to reach out tio perfect examples, they just had coffee with somebody the other day who runs a medium sized non-profit that’s been around for a while, and they used to get most of their income from their conference fees. But as the years have gone by, the conference has sort of not been attracting as much and earned revenue, so they need to branch out and do other kinds of fund-raising in the first thing she said to me is, well, we need to raise six million dollars by the end of next year, and my question to her was, well, okay, so who are you looking at? And do you have any kinds of relationships with them? And, you know, she stared at me blankly and said, well, no, you know, we’re just we just think that they’ll get it basically, and and then i asked her, have you ever invited him to your conference before? Have they come? You know, no, they never have so it’s a great example of how they sometimes non-profits don’t think about these kinds of things. Another thing they don’t think about right away is whether they should even be targeting institutional thunders for their funding in the first place. You know, in a lot of meetings, i’m sure a lot of your listeners have where non-profits will sit down, the staff will sit down and they’ll say, well, we want to get money from the gates foundation, you know, we’re in education non-profit why shouldn’t we get money from the gates foundation and failing to think again about that? Five million other people would like to get money from the gates foundation, and even particularly small and midsized organizations are probably gonna have a really hard time, even if they know somebody at the gates foundation getting money from them. So that’s that’s sort of another thing that that i see a lot a lot happened, okay, we’re goingto take our first break, and when we come back, cindy and i, cindy, you and i will will explore some of these. In detail and start going into whether you should. I mean that’s, a very good threshold. Question. Whether even, should be approaching institutional funders hang in there. You didn’t even think that shooting. Good ending. You’re listening to the talking alternative network to get thank you. Think xero good. Do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss. Our culture and consultant services are guaranteed to lead toe right groat for your business, call us at nine one seven eight three three four eight six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. You’re listening to the talking alternative network. Welcome back to big non-profit ideas for the other ninety five percent got to send some valentine’s live listener love new york, new york mountain view, california and westchester p a live listener love out to you we also got south haven michigan valentine’s live listener love let’s go abroad lugano, spain somewhere in el salvador’s, little mast we can’t tell what city el salvador live listener loved to you let’s say hello to japan konnichi wa tio witco, kush agha and tokyo i know you don’t celebrate valentine’s day, but we do here and you could be a valentine even if you aren’t in the confines of the united states. You certainly get valentine’s live listener love from non-profit radio from me from the heart. Okay, sin. Give cindy gibson. Um, how do we know whether we should be going to institutions for the money that we need in this? In your case, that great hypotheticals. Six million dollar gap within the next year? Uh, well, i think first of all, you have to do your research again. This is something that everybody says, but it’s amazing how many non-profits don’t take the time to dig down and really look at the institution they’re approaching, another examples i had a friend who works in a higher education organization in the development office and, you know, this is an office that’s got amazing numbers of staff to do this kind of research, and she said they hardly ever do it. They have again start where they’re doing stuff about possible foundations without thinking about, you know, whether they’ve even look to see if there’s a match in terms of the foundation’s interests and what they’re doing now can’t. The foundation center is a good resource for that, right? Correct on guide star and in my opinion, one of the best ways to see what foundations air funding our toe. Look at your quote, competitors, people, other organizations in your field to see who they’re getting money from. How would you how would you go about that? It’s? Very easy. You can go look at guidestar again. You can look at their web sites. A lot of times organizations will have ah, ah, a link to our donors or our supporters. Um, you sometimes can see them in the nineteen nineties or in the foundation center. Annual reports. You know, there’s. All kinds of ways to find out another way you can do that as another friend of mine, who’s, a great fundraiser, says that he actually will call up some of his colleagues and other organizations and ask them to make an introduction for him. Granted, that doesn’t always work because sometimes organizations are competitive and they get a little proprietary. But he said he found that it works for him and and in return, he will then introduce some of his colleague organizations to funders when they asked that’s very interesting, very collegial. Okay, so even if it works just a quarter of the time still, you’re getting you’re getting warm introduction vs cold introductory letter or letter of inquiry? Correct again, you know, i would say that cold introductory cold calls and cold proposals and e mails probably only work about one out of a thousand attempts. Oh, my goodness, i will say, is the former development director i have had not happened. One but that’s very rare. Okay, so so we need to be developing the relationship before we ask for money. So this is is that what you’re that’s? What you’re proposing, it is and i think that goes back to getting back to digging around for research is the second part of that is once you figure out if there is a match with what you’re selling, and i do want to say one thing about again trying to decide whether you’re right for institutional thunders is just because, again, you just because you may have somethingto sell them, which, again, sometimes a lot non-profits don’t i really have something to sell institutional thunders they think they do because they get very wrapped up in what they’re doing in its great work, and we all, i think it’s, great work, but there’s a tendency for all of us to get steeped into our own narrative. I might run a terrific after school arts program that’s great in my community, but taking that to ah, larger funder not not a local thunder, for example, who might be interested that somebody like, you know, a bigger national or even state funder may not be the best approach. So really, really thinking about, you know, whether there’s a match if you do decide there’s a match and if you think there is a good match and you do have something to sell. Then the next step, of course, is finding out who’s behind jews, institutional walls and how you can get to those people. How can you develop those relationships? Okay. And i only know the, um the foundation center as a source for who’s who’s on the board of a non-profit of a foundation is that is looking at the board members the good wayto ah, good way to see whether there’s a relationship that might exist between your organization and there’s. Well, so the first step is yes. I mean, go the foundation center. Ask around to your colleagues, as i mentioned. Look at their lists and who’s funding them again. This is not a linear process. I mean, it’s. Clearly, you know, something that you have to sort of work at all different angles. You scour lists and lists and lists and look at who are who are their trustees, who are the program’s staff members and sometimes who are who are the staff members that aren’t necessarily in the program that you’re interested in, but that are related to that program area and the institution that you never you never you be surprised you. Might know, or you might know someone who knows again look into their funding, contact them, there’s lots of ways to get it. Who’s, the president of the of the institution, you know all kinds of ways to look at an institution, and you really should look at it thoroughly. And then the next step is the personal, um, aspects of this, which all comes down to networking. Andi, let me let me bring in the role of your own board as you’re trying to determine where the relationships may exist, hoping that there is one all those lists that you talked about, those should be shared with your own board as well. Right? So starting with the basic premise is that all non-profits i don’t care how small they are, um, or helping they are they have networks, um, that they need to work and they have power in those networks. And i think getting non-profits toe understand that sometimes it is difficult there’s always six degrees of separation among all parties involved in these kinds of relationships, building exercises and that’s what you have to look at clearly the board can’t stress this enough is your number one? Resource for developing personal relationships? Um, if you don’t have a board that’s going to help you make those connections, you need thio either get one on dh. You do that by developing a relationship with your board chair so that you can identify potential board members that do have connections that you need to work and that i should say, isn’t aside that’s not just people with money putting them on you more, but people who may have lots of different networks within your community, like, you know, they know the real estate developer or they know the head of the local bank get some on your board or, you know, people who can help you just reach out to different places that you may not be able to reach out to. Um so what do you do with the board? You get into the habit of asking your board every single board meeting to look at who you’re looking at in terms of approaching, um and their names on a list of the names of the people in associating with that institution and one of the things i’ve actually been the chair of? Ah, couple development committee’s on a board, um, one of the hazards of knowing howto fund-raising when you get on board, you always end up being the chairs are well, they’re using you for your expertise the way you’re suggesting listeners do with the person who knows the developed the local real estate developer. Right? Well, see you. So what? What i try, i will speak from my own personal experience, and it seems to have worked well is that i’ve usually as the board a person who works on development, um, and p s it’s really good to have a development, share your board, who really focuses on this and who works directly with the director of development of that organization to prepare those lists for every board meeting. And so what we tried to do in the boards i sat on is that we integrate every board, meaning we not only build in on a permanent agenda item fund-raising you know, we make that a priority for a board meeting and takes an intentional you need to be intentional about that, but we also i would allocate ten or fifteen minutes every board meeting to pass those lists around during the board meaning and ask the board members to check off whom they knew at these various institutions if they knew anyone what their connections might be and give them five or ten minutes to do that, and then you can collect those that information before the board meeting ends because we all know if you don’t do that and you say i’ll follow up with you on, i’ll send you this email and ask if any of the lifts it’s really hard to get those responses back. So this way, you really make a point of getting boardmember every meeting to think about who they know, another thing you should put on that list at the very end is the question who isn’t on this list that i’m giving you that should be on dh that, you know, i might be able to help us get into another constitutional thunder that you might know of. All right, so you yes. You want to see this as a regular part of board meetings? Yep. D’oh, i will say that i’m not naive. I mean, i know that this is not something that a lot of non-profits and board feel comfortable if you know i know a lot of remembers hate fund-raising they have a negative perception of it, you really have to work to change the culture of those boards and speaking from personal experience, i have to say that it that takes time, you know, you have tio, um, integrate this notion that it’s everyone’s job fund-raising, um, talking about, you know, a giver get policy where every boardman member makes a contribution but also commits in writing, preferably on that can talk about that, but to joe, nate, um, other things, and that includes connections, you know, saying i will give you a personal contribution, but then i will also help you get access, teo, at least five other people, including people who work in institutions that, you know, might be able to give you money. So getting bored, you know, to do that, sometimes you can train them sometimes i bring in people who are really great at this and do trainings with board members, um, and the other thing you have to do is you have to make it pleasant for them, you know, if you’re asking them if you’re following up on a boardmember who says i know? Joe blow at this foundation and following up, by the way, is really important people don’t do that, but if following up with boardmember and saying, ok, so, you know, this person work with us just to develop a strategy to getting in front of this person and if, you know, take them with you on the visit before you take them two on the visit, make sure that you give them the research on the back-up they need to speak comfortably a lot of board members, even though they might know somebody and a foundation doesn’t mean that they know what to say once they get there. Okay, so, you know, making it easy for them to work with you gives them it’s just more pleasant for them, and they start to understand the process more. Okay on. So we’re starting now we’re moving from you found where the relationships are. Two howto start to make introduction to the to the institution, to the people that are known in the institution. Um and so you okay? I understand. You’re suggesting the boardmember is going to make that introduction? How best, teo, how best to structure that meeting should should. You invite the the program officer or whoever it is that’s known at the at the funder to come to your office to see maybe to your facility. To see the work that you’re doing is that is that kind of introduction. Every meeting. I think there’s some other things to say yeah, i mean, there are other things to do. I mean, there are ways to get noticed it’s not just, you know, it’s, not just your board, it’s also, you know, who does the executive director? Not director might already know that person. And so it really depends on what kind of relationship you have ahead of time. You know, what kind of meeting structure? Okay, you have to be so set up a strategy for each from actual fundez tronvig approach is going to be different every meeting you’re going to have to it that’s what? I mean, this is this is time consuming work, and it really takes constant attention to making sure that somebody is paying attention to, you know, which means can we get which people are going to that meeting who’s? What are we going to say? Are we even going to ask for money at this meeting? You know, all of those things have to be taken into considering okay, we’re developing a strategy just as t follow the parallel that you mentioned early on which same thing we would do with individuals weii, we know. Someone or we want to know someone how do we get to them? Who could make the introduction and what’s our strategy for that individual it’s identical on the on the institutional side, i would say yes in terms of of that relation. And then of course, then there are differences in terms of, um, you know, institutions, individuals are goingto a general statement, but individuals generally are going to be a little bit more interested in the personal relationship that they may have with either your organization or the issue that you are focused on. And that is actually the case for a lot of family foundations as well, and foundations that are located in the local errors, they’re really interested in local funding. National or bigger foundations are not going to be attuned to, you know, the personal interests. You know, for example, i am a a family foundation, and a lot of times, you know, that’s a small foundation but it’s run by or involved individuals who are, you know, may have a personal connection to the free health clinic in their community. Their relative went there and got great service, so they really wantto support that. Organization so you’re going toe have a little different? Um, angle, when you going to talk with, um, could be much more personal to them, then you would going into a new institutional thunder that doesn’t have that that’s a little bit more formal, they’re not going to care as much. I don’t think about the fact that their brother went there to get service, although of course that helps, but they’re going to be much more interested in, you know, what is this organization you’re talking about? What are you doing? What’s the evidence that you have that you’re better than any other organization i should fund, you know, what’s your value at it, and i will say it’s an aside, that is one one thing that non-profits overlook a lot when they go to meet with institutional thunders is toe understand that these people see hundreds and hundreds and hundreds of people who were doing very similar things that you might be doing. And if you can’t tell them where you fit in your quote market, what makes you valuable? What makes you distinct of? And then what? How your work compliments what other people are doing in your field? I would say nine times out of ten it’s not going to be a strong cell for them. Okay, way really important. Remembers a lot more to say about that. Okay? Yep. Thank you. Because we have to go out for a break. And when we come back tony’s take two and then cindy and i are going to keep talking, but we’re going to move along to social media. And what is true networking? How do you get yourself out there to be known within the work that you do so stay with us. Oh, that’s, right? We don’t have a break. I just ah, i’m thinking on the old model i just transition two talking about the amazing sponsors that we have that helped me to bring the amazing guests that we have, like cindy gibson rally bound, for instance, they do peer-to-peer fund-raising you’ve heard me say this a couple times in the past, they are a rally bound dot com they create help you to create campaigns that are friends asking friends to give to your cause. You get a discount as a non-profit radio listener, as people have done, i’m very glad that people are talking to joe magee at rally bound. It doesn’t have to be a run walk, ride or race could be, but does not have to be event based. Um, joe was telling me about grades of green in los angeles. They used rally bound to raise twenty three thousand dollars through their youth corps. This is a group of advisors who are in grades three to twelve, and each of them in the youth corps set up personal e-giving pages ask their friends to give, and they raised twenty two thousand dollars grades three through twelve that’s, i think, is pretty cool. You can speak to joe magee that rally bound he’ll answer your questions there’s no pressure that they just don’t work like that. He is at triple eight seven, six, seven nine o seven six or rally bound dot com also tea brc cost recovery is a sponsor yourself rabinowitz besides saving money on phone bills, he can save you money on credit card fees. When donors make a credit card gift, you don’t change companies, yussef talks to your existing credit card processor to get them to lower the fee that you pay on each. Transaction those feeds add up. I’m sure you’ve seen if you if you haven’t take a look at your last bill, those credit card fees are taking money out of your pocket and sometimes cos ray’s their rates. Ah, and sometimes more than once a year. Even so, yussef will get you a lower rate and then actually monitor your bills for three years to make sure that the fees don’t rise and if he doesn’t lower your rate, you don’t pay him. I’ve known yourself close to ten years he’s also no pressure. I just don’t work with people like that. You can talk to yourself at two one, two, six, double four, nine triple xero which would also be to one, two, six, six four, nine thousand or he’s at tbe rc dot com. I have a professional development survey on my block. I’m interested in what you do to keep current and fresh in your work clearly non-profit radio is an integral part of that there’s, no question about that, but what else are you doing? Webinars conferences, blog’s books, whatever it is you’re doing, i’m interested doesn’t matter whether you’re in a non-profit or your consulting. I’m interested in how you keep up with what’s new around non-profits the survey is on my block at tony martignetti dot com and that is tony’s take two for friday, fourteenth of february valentine’s day and this is the seventh show of the year coming back from the break. That really wasn’t a break, but because we used to take a break. But that was my mistake. Cindy gives him still with us, right? I am here’s, your paper shuffling. I hope you’re not reading from papers. Hope not. Okay, um, so let’s, talk about getting out there a bit. You have some ideas that are beyond what i think people typically think of is as networking in getting your you and your organization known you have a lot of ideas, but i think the first one clearly is can’t stress this enough. As the executive director has to be out in the world, they have to be visible on. And they have to be seen as an influential in the field. They have to be at the table when there are meetings of their peers. Um, they are it’s great for them to be to put them make. Sure, they’re on panels at conferences where institutional thunders are going to be over there. Staff i i think it’s important to ask the executive director, too, right or blogged, you know, funders notice that stuff a perfect example is a an organization that i pulled in to write an article with about something for you pretty well known magazine in the field. Um, that article caught the attention of a very, very large funder, um, in on the west coast to now wants tohave an entire conference with fifty or so other funders based on that article on dh, this is a an executive director who absolutely refused to even consider writing anything because she didn’t have time to do it, and i feel like that’s missing a huge opportunity, going to make the time to do that stuff i think you need to be as you touched on tony about social media think you it would be good, teo, you know, get a twitter account like tony and i have on by, you know, constantly tweet what you’re doing or get your staff to tweet what you’re doing. Ah, funders air getting on twitter a lot of the staff of foundations are on twitter andi even the presidents are starting to get there much more slowly, but they are, um, ask other people who you know that are influential teo and on social media to tweet and talk about the stuff your organization is doing as well and funded that their network and then also, um, aside aside from your own twitter stream, would be the importance of who you start following you want you want to be following all the all the funders that you’re interested in that’s, right? And because you’ll learn from that you want to be listening as well as talking on twitter? Absolutely. And when you see, for example, that a donor or a program staff member has perhaps tweeted something about, you know, their latest publication or whatever, you can either retweet that or you, then you can follow up with them and send them a direct message and say, hey, you know, i just saw your tweet, we have ah project going on like this, just in case you’re interested, you know it. And if a donor does recognize you, if the fun a thunder does tweet something about you or put it on, lengthen or on facebook always respond to that, you know, even if even if that thunder doesn’t say, well, we just funded this organization, even if they’re just talking about you or your issue, try teo, monitor that stuff and make sure you follow-up and say thank you, and, uh, they love to talk to you about this sometime if you have a chance. That’s ah, that’s just good good engagement online practice is correct and as we know more and more, fund-raising becomes more more moving toe online, you cannot separate engagement anymore from from fundrasing and it’s a critical thing for non-profits to think about it, they move forward. What about over on linked in if you if you find groups that are around the cause or causes that you’re involved with participating in groups, i think that’s a great suggestion example is, you know, just the other day i was scrolling around linked in, and i saw that robert wood johnson foundation, for example, had a group that they were had a group, that they have a group on there for professionals who are working in the health arena, and so i clicked on it and i said, you know, send us your name and we’ll we’ll see whether you qualify and and turns out they did, and so now i’m on that that group, so i never would have thought of that, had i not been, you know, just sort of looking around on lengthen so it’s a great suggestion, i think i want to say again, this amazes me how you forget this is that when you’re having, when you’re non-profits having a special event or an open house or a conference or some kind of public event invite thunders, they’re invite prospect thunder’s not just your current owners invite people that you’ve always wanted teo get in front of to those events, it’s just a really easy way to get in front of these people and let them know that you’re around, and you’d be surprised sometimes they show up and that gets this is a really important point, i wantto emphasize, is that it? I don’t think it’s the best strategy for even when you do have a contact in a relationship with this person, say on twitter or is to just go right in and start thinking about ok? How much they got money from them now that i have this connection, one of them a strategy that i used as a development director and i’ll pass this along because it worked well for us and this organization was that every time our organization would do a new publication or we were mentioned in the new york times or we had, like, some sort of shout out from on influential i would pull together that information, and i would look att i would send it to two types of thunders the people who already funded us as well as i had a list of prospect fundez foundations that i’d wanted to get in contact for a long time, and i would send them a different kind of note, and the note would basically say, we know you’re interested in this issue. We just happened to have done this new publication or hears this article that mentions us, and i didn’t ask him for money. It was basically just saying thought you’d want to know about this, and we would do that for about six months or so just to let those thunders know that we were around and to get it in front of them. And so by the time that we were ready to try to make a strategy to get in front of them, tow, have a conversation. Um, they were already somewhat familiar with us. They knew our names at least and just a p s. If you can get your board or your executive director to write personal notes at the bottom of those kinds of notes or an email, so much the better. Okay, the and that’s, another parallel with individual fund-raising were that’s, right? Were routinely inviting potential donors to events not only existing, not only donors potential donors as well. Another parallel. Um um ok, um, let’s see? So you’re something you’re concerned is that too much of the thinking is around. It is being a transaction and not a genuine relationship. I think that’s a great point on dh it’s something that i talked to people about it cause i get asked a lot about networking because i, um known for that i love connecting people. I have lots of different networks on one of the first things i say that people is. Is that if you go in too? Ah. Networking and i’m going to a meeting quote to network if you go into that meeting with the attitude that i need to reach this person because i can get something from them or i want to get money from them, so i really need to go network with them. I don’t think that’s gonna serve you well in a long time. It’s not even genuine it’s it’s not genuine is not a relationship. It’s ah, i’ll give you a perfect example of that transaction. I had a, um coffee with a person who runs a nonprofit in new york. You drink a lot called me a lot of coffee meetings you have well, networking e i don’t drink coffee and i hardly even drink tea, so no whoa, no e-giving teo can’t invite somebody over sabat skim milk and no, because i really do believe in people who know me know this. I meet with everybody who just about everybody who asks me to me or talk to them or to make a connection or help them make a connection because they think it’s important, and it does come back to you over the long term, even when you’re not looking for something in return, it does help in a long term, and again, this example is this is a man who runs a really great non-profit and he was in trouble, he was having trouble financially, and he wanted me to help him broker some relationships with some foundations, and i suggested a person who was fairly high up in the food chain and a very large foundation that he should meet with and his first response wass why would i want to talk to this thunder she’s not interested in what we do she’s never going to find us? They’re never going to find us, and, you know, it had to gently remind him that every opportunity that you have to get in to these places, whether or not they’re going to give you money or not, it doesn’t matter. It’s all good. You never know when that contact is going to lead to something else thunders talk to each other program officers talk to each other all the time about organizations, and they are really good about saying, oh, we can’t fund this organization, but maybe you can it just so happens that this person and i was trying to connect him with is known in the foundation world for being a huge connector, and that if she can’t fund you, she will remember your organization and recommend it to other funders and other foundations. And he actually sent me an e mail a couple days later and said, i’m so glad you said that to me. I just i really needed to be reminded of that. We have to take a break. When we come back, i’m going to ask cindy whether program officers are nice people. Nick, stay with us. You’re listening to the talking alternative network. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking alternative radio twenty four hours a day. Hi, i’m kate piela, executive director of dance, new amsterdam. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. We got more live listener love, let’s. Go abroad, teo teo to asia and without soul and five other people whose locations are masked in in south korea, but certainly wishing you valentine’s and on your haserot, also in japan, shirakawa joined us and beverly, massachusetts not which is not in asia it’s far but it tze not far from cindy gibson. Ah, it’s ah, but is not in asia you, despite what most new yorkers think, live listener love and valentine’s day wishes to beverly massachusetts r program officers. Nice people, cindy it’s. A great question, but it’s like asking, you know, are all radio announcers. Nice people are are all chefs nice? Of course. But in ah, seriousness. I think you would get different answers to that. Depending on who you asked, i actually have a friend who’s written a hilarious article about the various types of program officers that he’s given them all names and everything. Which is quite funny. Where can we find? Where can we find his article? Well, i’m actually trying to get him to publish because he’s, of course, like a lot of people are scared. It’s, hard to be, you know, honest. It’ll block out what goes on in foundation on and raise money at the same time. Um, but but for the most part, my experiences that program officers are are nice people in terms of their there tio advocate for you on and i think that’s important to keep in mind, yeah, let’s, let’s explore that they’re they’re advocating for you to their organization and they’re bored, right? And you need to help. How do you how do you how do you help them do that? Well, first of all, you a couple things you listen, i can’t say this enough a lot of good fund-raising is learning when to shut up and when to talk and when to listen to what they’re saying to you on dh because they are there to help you. Now that doesn’t mean that you you have to be a sink offense to program office there’s a lot of grumbling goes on legitimately from non-profit people saying that, you know, program officers are pain in the butt, they can be gay keepers, they can throw obstacles in your way, they can make a completely unreasonable demands, and that is a whole other show that you could explore about the tension that that happens between program officers and program staff and non-profits lots to say about that. But you, you know, you do want to go in with a sort of attitude that my work deserves your support. This is a really great thing that you should be supporting, and then how can we work together to make that happen? You know, ah, great story about another story is that when i was at carnegie foundation that i used to work at, i had a very entrepreneurial woman come to see me, whose whose organization you would know your listeners would now on, and she came with a friend who who actually happens to be a friend of mine as well, just for moral support. And she proceeded to tell me all about organization and how great it wass and i didn’t get a word in edgewise, and so when i finally got to talk to her, i said, you know, i love your organization personally, but this is never going to pass muster with our decision makers because it just doesn’t fit and it’s their job to basically throw a wrench in everything we we advocate for because that’s their job, they only have a limited amount of funds and they have to decide. So i gave her a bunch of advice about here’s what i think you could help you get through. You should change this, try to look at this. I didn’t want to change her program, i didn’t want to give her, you know, i didn’t want to make her completely jump through hoops, which i have to say, a lot of program office or sometimes d’oh all i was saying is, if you literally just massage the language a little bit and changed the angle that might help, what happened was i got a request that completely ignored everything i said to her on dh i had to write or a turn down and say, you know, it’s nice about it, but they said i’m sorry, but this isn’t gonna work and she was furious with me, you know? So from that side of the desk, i have to say it’s, it’s, it’s frustrating when you want to help and you can’t wait can’t move on yet. Do you still have that friend, the friend who came with the fan? The fan you’re still friends are ok, right? You didn’t lose a friendship over this. Did you permit? You did lose a friendship over there. I know. He actually agreed with me and he was he was embarrassed, but the woman was still talks about it. He still talks about it. The woman wasn’t listening. Didn’t listen to you, didn’t yeah, stand aside. She then went around me to the president and, you know, that’s always no that’s, usually not a good idea. And most presidents will kick down, kick them back to you. Of course. Yeah. And so, you know, anyway, so the other thing i wanted to say, a couple things is you have another thing i would recommend with your prada monsters is that you be honest all the time. I know it’s hard, to be honest. They know it’s not rewarded a lot of times. But, you know, you have to make a choice. You know, you can lie to them on dh. That that’s a risk you could take, and it might work for you. But if they find out that you’re lying and they usually dio through other program officers again or their colleagues you don’t win at all. I mean, i’ve you know, i’ve had i’ve heard of grand cheese and i’ve experienced snusz of, you know, the executive director’s air leaving or they aren’t making their budget, and i had to hear about it through a third person, and it really isn’t a great way way have we have just about a minute or so left. So on, um, on the note of be honest, which i always advise clients to do, i want to leave with this. I want you, teo, tell us what you love about the work that you do, cindy um, i love the variety of it. I love that i get to work on different kinds of issues with all different kinds of of organizations, and mostly i love that i get to work in a sphere that reflects the values that i feel personally committed to. Cindy gibson is a practiced emmick. You’ll find her at synthesis, consulting and synthesis spelled with a c because her name is cynthia synthesis consulting dot com and also on twitter at caen gib si n g i b cindy, thank you so much for being a guest in sharing. So it is my pleasure. Thanks for having me. My pleasure next week. You do not want to miss this, its face off atlas of giving and giving yusa for the first time they will be face to face rather than talking at each other in the media. I should say in other media, other media forbes dot com dubbed it the philanthropy food fight. And i wish i had thought of that. Each of these companies that does broad analysis of fund-raising results has problems with the way the other measures and forecasts they’ll talk through their issues. We will take your questions and i will moderate that’s next week. Remember rally bound and telephone bill reduction consulting joe magee and yourself rabinowitz they support non-profit radio. They’re good people. Please check them out. Rally bound dot com and t brc dot com. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer shows social media is by deborah askanase of community organizer two point oh, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. Our music is by scott stein. Be with me next week for non-profit radio big. Non-profit ideas for the other ninety five percent. Go out and be great. They didn’t think that shooting the good ending. You’re listening to the talking alternative network. You waiting to get in? Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, i’m lost in a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking. Geever