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Nonprofit Radio for April 22, 2016: Virtual Orgs: Managing Remote Employees

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My Guests:

Heather Martin, Karen Graham & Amy Sample Ward: Virtual Orgs: Managing Remote Employees

What does it take to successfully manage offsite employees? You start with the right mindset, people & jobs. You also need tools, rules & etiquette. Heather Martin & Karen Graham are in the trenches on this and they share their wisdom. Heather is COO at Interfaith Family & Karen is executive director of Idealware. We talked at the 2016 Nonprofit Technology Conference.

Then, Amy Sample Ward is with me live to share her tips and lessons learned as CEO of Nonprofit Technology Network (NTEN), an organization with several remote employees.

Heather Martin & Karen Graham at 16NTC
Heather Martin & Karen Graham at 16NTC
Amy Sample Ward
Amy Sample Ward, NTEN CEO

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Oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host we have a listener of the weak dan kimble in fresno, california. He’s, product specialist at apple owes software at ntcdinosaur just was non-profit technology conference just last month, dan couldn’t say enough good things about the show. So, dan, i thank you so much for loving non-profit radio congratulations on being our listener of the weak dan kimble okay, last friday, i made a mistake last friday was not tax day last week was a pre recorded show, and i hadn’t realized two weeks in advance that you had until the eighteenth for your taxes. I you know, i have accountants and bookkeepers and and attorneys and financial planners dealing with these these mondo ass ity mundane when two triviality things i have a show to produce. Please, i’m glad you’re with me. I’d suffer. You’re a thrill incontinence if you leak the idea that you missed today’s show virtual organizations managing remote employees what does it take to successfully manage offsite employees? You start with the right mind set people and jobs. You also need tools. Rules and etiquette heather martin and karen graham are in the trenches on this, and they share their wisdom. Heather is ceo at interfaith family and karen is executive director of idealware we talked at the twenty sixteen and to see non-profit technology conference, then amy sample ward is with me live to share her tips and lessons learned as ceo of non-profit technology network and ten they have several remote employees on tony’s take two between you’re good data worth fifty thousand dollars, we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com, also by crowdster online and mobile fund-raising software for non-profits now with apple pay for mobile donations crowdster dot com from ntcdinosaur are heather martin and karen graham on virtual organizations managing those remote employees welcome to tony martignetti non-profit radio coverage of twenty sixteen non-profit technology conference hashtag is sixteen ntc we’re in the convention center in san jose, california with me now are heather martin and karen graham. Heather is sitting closest to me and she is the chief operating officer. Your faith family. Karen graham is executive director at idealware. Ladies. Welcome. Thank you. Thanks, it’s. A pleasure to have you both. I’ll be here. Oh, thank you. Your topic for the session is virtual organizations managing remote employees in the leadership track. All right, back-up we need to be a little more open, i guess, to virtual employment opportunities. Is that right? Yes. Yes. We’re finding that there’s more talent out there that you might not be able to tap into if it’s only in your local community on dh just there. So you can open yourself up to the whole world. You can potentially the whole country if you’re willing to do that on dh. However, it’s not an easy thing to do necessarily. And so we’re hoping to give some tips and techniques for people who are managing virtual employees or who are virtual employees themselves. Karen so you think it’s a combination? We’re not doing it as much as we could and those who are not doing it. Maybe you’re not doing it as well as they could, right? I think some organizations are held back by fears of, like some of the ms about remote employees. You know, i won’t be ableto know what this person is doing. They’re going to be folding laundry and eating cupcakes all day, things like that and that. Okay, it’s not always untrue, but almost always. But, you know, most most people are pretty conscientious and very productive at home, and in fact, i think i’m probably more productive when i work from home or away from a group of people than i am when when i’m in the middle of all those interruptions. Okay, heather, you you virtual also, i am not virtual, but i manage virtual employees in eight different cities. Oh, excellent. So we have a manager of a different city employees and someone who works virtually you’re virtually my entire team is virtual okay? Arika, uh is the whole company? Yes. Idealware all right. And that’s a recent change for us. So whereas other has a great deal of experience with this it’s really nufer me. And so for the last year, i’ve been learning what it’s like to convert from almost everybody in a brick and mortar office toe having everyone worked from home offices. So i’m really curious what brought about that change? It started with one person who was remote and then as new staff were hired, we just looked for the best talent wherever we could find it and didn’t worry as much about having everybody in one central location. And so just gradually, we’ve evolved into having people in three different time zones and things spread across the country. Ok, whether it sounds like we need to first get over our own objections to know it’s got to be a local employees, i don’t want to take this on somebody wrote. One of the things that we’re finding is the old culture within some organizations is if i don’t see it happening it’s not happening. Ah, nde. We were that’s embedded in a lot of cultural, a lot of older organizations, and once we get over that and we put in some processes to handle that, people get more and more comfortable. One of the things we’re finding and karen alluded to this also is if you hire the right people, then that idea that i don’t see it it’s not happening and trusting your employees is really key in managing virtual organizations. Where do we, since you’re the manager of a different location, people in a different city? Where do we start with this? Should we start with the hiring process? Cerini so i think what’s, very important, is identifying before you’ve been hyre someone what the skillsets that this person needs, what are their goals going, toby, what is their job going to be? There are definitely some roles that cannot be done, virtually so that it’s, not for everyone, it’s, not for every organization, it’s, not for every position, okay, so identifying where it belongs, okay, can anything you want to add that stage? Not yet, okay. The let’s, let’s. Start with some tips. Okay, wait. We’ve identified what types of people we need, what kinds of skills we need up. Well, actually, i’m taking a step back. What are some things that were sometimes of jobs? Heather, that definitely should not be virtual. You think i think that if you’re a type of person that needs teo, if your role needs to be interacting with people on a regular basis to get something done within an office. So an office manager, um, things that need to have interactions with other people on a regular basis and i don’t know if you come up. I’m talking, karen, if you came across any of this as you all went virtual, but i’m finding that it’s been very difficult to have a virtual employees if their job is to sit down with you and communicate with you on a regular basis and get stuff done enough physical environment. Okay, okay. Gary, i would agree with that and that’s a challenge that technology khun partially solve. But it can be really challenging. Okay. All right, let’s, move it to technology. Will get the tips and, you know we’re playing time together. What are some tools that you find just essential for this? Certain? Here we are at a technology conference, so it makes sense too, really focus on that one of the tools that we use most often at idealware to keep in touch and to sort of simulate the water. Cool the water cooler. Conversations that tend to get lost with a virtual team is chat. And and so we use google maps for our email and calendars and document management and everything. And so it felt natural for us to just use google’s chat tools as well. And we have a channel set up called the virtual break room and there’s usually a little bit of activity on there every single day and people will just post like, oh, it just started snowing outside or my cat is sick. O r, you know, just kind of that casual conversation. That’s not really work related. And yet it’s, so crucial to building a cohesive team and feeling like you really are part of each other’s full lives. How cool is that? Because you have to try to simulate what? What? Being in the office is like you mentioned the water. Cooler tryingto virtually simulate that so that it feels like on office space, another that makes it mine. Yeah, going backwards, you know you’re you kind of have to go backwards in order to make this effective communication is key. What all of the tips, all of the technology, everything you use, it goes back to the ability to create cohesive communication between people who are not physically in the same space. So the same way karen has her virtual water cooler. We use skype for business on a regular basis, and if you want to talk to someone, you’re usually on skype, you click on it, you have a video and you have a quick conversation something that may not necessarily be as effective if you try to do it through email and it probably faster on email has been detrimental somewhere, sometimes to our employees, because they’re just getting hundreds and hundreds of these. And if you want a quick answer, there’s all these other tools like these chat tools that make it a little easier. Okay, okay. Karen, please aren’t our process. That idealware for kind of identifying what technologies we needed to help us as a virtual team really started by looking at what gaps were there that were left by by not being in the same place together. So one of the things that you misses, a lot of nonverbal cues, tio what people are thinking, how they’re reacting to something, and so we use video a lot as well and that’s always our default, what video platform way use google hangouts primarily, but we also have some other, like peskay and other tools that we use for external meetings as well. And so with heather, you know, we actually just met for the first time about five minutes ago, you were in person, yes, but were bent on we’ve been on video chats together several times before, and i feel like we kind of know each other. I knew what she looked like, michael workers know when i get a haircut when i get a new outfit, even though it might be four or five months between seeing each other in person, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Duitz are using video every day. Yes, i probably spend, on average two to three hours a day on video chat there’s that comment through a lot, a lot of video in depending on the positions and who’s working with who? Yes, we actually have a staff meeting through webex, where all twenty eight employees get on to video chat, depending on who’s available and who is not in their pajamas. Sometimes people bow out because they don’t want to be put on video, but it’s really helpful to see people and to connect with them at a visual level, even if they’re not physically in the same space where where humans we want way respond to community and and i think visual visual cues as well, it helps a lot to be to be seeing people. People have a tendency. One of my first experiences with this virtual nus was i was working at ibm, and i was project managing. I was doing strategy consulting as project managing the implementation of lotus notes, and we needed the tech team to do work in in order to get the implementation done. The tech team was in armonk, new york, i was living in virginia and we were implementing this to staff nationwide, and what you do is each project manager had to get in touch with the tech team, get them to do stuff, something broke. You had to go back to them, and what we found was i happened to goto, our monk, for our training, and i went into the room where the tech team was sitting and introduced myself. After that, everything seemed slightly easier. And it was just because when i picked up the phone and i ask them to do something, i knew who i was talking to, and they knew who i wass and just having that physical connection made things so much smoother, okay, you said a lot more eloquently than i did. Thank you. Thank you for helping me recover let’s, identify other tools, it’s gotta be google docks, google calendar or something else, what do using collaborative document systems are very helpful for virtual teams, and actually so at idealware, maybe, not surprisingly, since we’re ah, research and knowledge organization, we have mostly introverts on our staff, and i’ve actually found that when we do brainstorming, sometimes it could be more productive. When we do it virtually by typing notes and ideas into a shared google doc than when we actually do it in person, it helps those introverts kind of get there, get there, say, without feeling like they have to jump into the fray of a really lively conversation and gives them space to think a little bit when they need teo and then participate when they’re ready. Cool. So that’s an interesting benefit of working in this manner you see anything like that? I do. I also think that not only the technology tools are important, but laying the groundwork with expectations is key to making sure that everyone’s on the same page so we back in the hiring no, no, no, not unknown in the hiring, but how? How you’re actually running it. So with karen, if you’re if you’re having a conversation, they do it through video conference for us. We’ve set out some and i know you also have communication charters to make sure that when people are connecting with each other, they know how to connect with each other. Charter, what is this? So, for us way, d’oh, d’oh! Basically, what we do is when we hire someone new when they first come on, they get oriented. One of the things we asked them to dio is to talk to us about how they like to be communicated with and sometimes they can’t answer that question up front. But for us, it’s really important to understand if you don’t like email or there’s people, especially we hear this from various employees, they hate the phone, they don’t want to pick up the phone, they don’t talk to someone, the phone rings and they actually like shake. I don’t want to, but if you were to text them or chat with them online, they’d be more than happy to respond to you. And so understanding how people interact on to communicate with their communication makes it so much easier because you don’t have those visual cues. You can’t see if you’re walking into someone’s office and they’re super busy or super stressed or someone’s sitting there on dh, so we like to set it out ahead of time, so let people know what works for them. And similarly, we have eleven golden rules for working as a virtual team and they charter or the golden rules. Whatever we’re gonna call them, okay? They mostly addressed communication. Our number one rule is assume positive intent, which can be hard when you don’t know that somebody didn’t sleep last night because they were up with their baby or, you know, you missed some of that stuff that you might find out at the water cooler, so assume positive intent is is the number one rule. But then we’ve also talked about, for example, with video chat, it can feel very intrusive to just have that turned on all of a sudden, like someone is calling you and without warning, so we have a practice of doing kind of a virtual knock on the door through chat, and if i want to talk to dan, i’ll send him a chat and say, how are you free right now? Is this a good time? And then then we start the video conference, so there’s just a lot of it’s, a lot of etiquette and respecting each other’s time. Um, another thing we do is with email if there’s an urgent reply needed, then we’ll put that right in the subject line because we get such a huge volume of email. That that helps us to scan and know how to be responsive, teo each other when it’s really needed way have to avoid abusing the urgent your gym tag, too, right? Right. Okay, share another golden rule of the eleven golden rules. I wish i had the memorized, but i don’t want to know what well, okay, we start with positive that’s a great one, right? Another one we talked about was email length. And at what point, when you’re writing a four screen email, does that mean it’s time to pick up the phone or or do a hangout? So that’s that’s another one? We have some guidelines about that. All right, let’s. See so cem cem, other tips about doing this successfully emails a big one for us also, my rule is if i have, if i’m on the third email on the same topic, i’m picking up the phone the minute that you have to go back and forth at least three times it’s too much and it’s so interesting. I was at a session this morning and i just heard the best. The best line about email email should be five lines it should tell me who you are, what you want me to do when you want me to do it by why i need to do it for you. And there was one more that i don’t remember, but if it’s longer than that, you’re going to lose people’s attention it’s gonna go into a file and people may never get to it. If you really need something urgently, whether you flag it or pick up the phone like this is the phone is there or create a chat and do it immediately like don’t put it out there into the ethernet and then hope that someone’s going to respond to it in the way that you would expect them to take time to get comfortable with us? Absolutely. If a person is not accustomed to being a virtual employees very much so. And i also think that setting the expectations up front and letting people know that this is not an easy thing is very helpful because some people feel really lost out there, and what we try and do is when a new employee comes on or someone starts to work virtually who wasn’t working virtually before, let them know that that this might be difficult, there’s going to be a learning curve, and we’re here to work with you on it. You’re not just out there by yourself, and you have to do it without anyone any support, karen, have there been people who decided not to work for idealware because it was one hundred percent virtual, has that ever been a ish? You know, we haven’t encountered that. We did have i’m thinking of one staff member in particular, who is very social and enjoys that aspect of working in an office. And so when he became a home based employees that it was an adjustment for him, perhaps more than some of the rest of us who aren’t quite as social and interactive and, uh, it just it took a little bit of of patients and adjustment on his part, i think, for all of us, it also was very important for us to have our own local networks and people that we could interact with, and so many of us will occasionally work from a coffee shop, or i have a group of local friends and colleagues who also work from home for for various ventures, and so one thing we did was because none of us get to have a holiday party with our co workers. We had one with each other, and i i hosted it at my house, and we had maybe six or seven people there who all work independently from home. And so that was a really fun thing to do to kind of a substitute for the social aspects of working with your own team at an office every day. Is there an annual or semiannual gathering of all the tell us? Fifteen employees of idealware uh, dr bonem right? Fifteen? No, we have five. Oh five oh, yes were fairly small teams and you get together physically at least once a year or so way don’t have a set routine, but yes, at least once a year, we’ll all get together. And in the past year, we have gotten together a little bit more often, too, because, well, various reasons i don’t need to come into here. But, you know, there are times when there’s a big change in the organization there’s a big project that you’re working on that just require you to be together more often. Mother, how about you you have to bring these people from eight cities together. We dio way do, and it was a really interesting learning for us when we first started to expand into these other cities. At first, we didn’t bring that anyone in to meet the internal staff in our boston headquarters. Now, anytime a new employees starts at whatever level, if their virtual they come and do a couple of days training in boston with us just to meet everybody, see what the national office looks like and annually. We have a staff retreat in boston where we bring everybody in for two days to get together and brainstorm and talk and just get to know each other. Okay? That’s interesting like the onboarding process has to be face to face. I think that you can’t you can’t get away from what you get the value you get of meeting someone in person, and if you can and if it’s available financially resource wise, timewise, even if you can get together once a year or even at the beginning so people can meet each other in person, it’s invaluable karen would be one hundred percent virtual doesn’t do employees would they get to meet someone face-to-face physically, we have not made a hyre since we became one hundred per cent virtual, so i’m not. I’m not sure what our plans will be for that, but a related issue that non-profit should think through if they’re considering going to a virtual team is is off boarding our when employees exit, how do you handle that? And we were dealing with that right now. We have an employee who is going to be leaving idealware and so we’re thinking about well, ok, how do we collect the stuff that is in storage at her house? The equipment that is ideal wears equipment that that she has in her possession right now? How do we have a farewell party for somebody on really make that a meaningful event when we can’t physically be together? Those those air, all they require creativity and thoughtfulness, and i’m sure we won’t do them perfectly, but that’s something we’re learning. Okay. Interesting. Yeah. The off boarding right. All right, hyre we still have a couple more minutes together. Uh, you well, party. Your session was gonna be ten key steps. Way covered. Any of the ten key? Steps i think you’ve covered most of them in a variety of different ways, but the other thing that we do just one other tip while we’re at it is i’ve spoken to other organizations who have virtual friday drink beers, get togethers, and friday afternoon everyone gets on video, gets their glass of tea, glass of wine, glass of beer, whatever it is and makes it a very low key social environment on video, which takes getting used to when you’re not when it’s not something you do on a regular basis, but it does give you that personal connection again, that you don’t normally get on a day to day basis. And so there’s things like that that you khun dio that seem a little farfetched sometimes that are really helpful. Hi, great, we’ve i’ve had lunch with one of my co workers where we just get on video together and we’re eating and and just chit chatting about things, and it felt very awkward at first but ended up being a really enjoyable experience for both of us. So i recommend just taking some risks getting out of your comfort zone a little bit. I’ve done a wine, wine, chat with who’s there were maybe half a dozen of us the furthest was in in vancouver. I think so. But, you know, you know, half a dozen people what kind of wine do you have? We’re toasting mean, it could be fun. I mean, it is fun, it could be done. It doesn’t have to involve alcohol way happening. Choose wine, you could do a cough, you can do a coffee date and have everyone you know, on video drinking, whatever their seventeen dollars, coffee is heather would use for video, so we use webex when we do our staff, our staff meetings, we’ve used skype for business. We’ve tried google hangouts also, it depends on who’s running the session and what technology they want to use. We haven’t found the perfect one yet we’re still looking. I think that some of the challenges with video are the number of screens you could get on at one time and who you can see equality has improved significantly over the last five years, even but at first, when we were doing this, the line would drop or you couldn’t hear someone or it was pixelated, you know, i’m feeling like i’m talking old school a little bit, but the technology has improved enough that it makes it seem a little bit more realistic and in person and you can get the visuals, which was something that was a challenge. You couldn’t get the facial expressions without the high definition and the faster response time. All right, so i’m gonna wrap this up and bring it full circle, that kind of belief in the technology i can help listeners overcome their reluctance. We talked about initially and in mindset because that’s really what you got to start, and i would also say the technology isn’t the savior to this it khun definitely help it, but you need all of the other pieces to i feel like you shouldn’t use the technology technology to drive this, but there are some great technologies out there that can help with pieces of this. I couldn’t have said it better. All right. Wonderful. Thank you very much. Heather martin is chief operating officer at interfaith family and karen graham, executive director idealware ladies. Thank you so much. Thank you. Thanks. Great advice. This is tony martignetti non-profit radio coverage of sixteen ntc san. Jose, california, thank you so much for being with us. Amy sample ward is coming up first pursuant and crowdster pursuant has a free webinar dahna relations of the disney way if walt disney was your ceo, how would you treat your donors? How would you inspire staff? What would you do differently? Webinars on may third it’s free registration and info at tony dot m a slash pursuant disney tony dahna slash pursuant disney you need to check out crowdster for peer-to-peer fund-raising they’re micro sites dashboards admin pages are all simple to use and elegant simple for donors, their networks that they’re going to be bringing into the cause and for your campaign management all easy to use, they added. Apple pay for mobile donations you could talk to the ceo joe ferraro, he wants he wants to talk to you, we’re going to get you going. Talk to ceo kickstarter or indeed, go go, joe dot ferraro at crowdster dot com tell him you’re from non-profit radio now time for tony’s take two. My video this week is a client story of how good data is worth fifty thousand dollars by researching addresses to move in active alumni too active brooke college moved a non donor to become a consistent annual donor-centric two hundred dollars, a year level. And the man passed away. Left a fifty thousand dollar bequest in his will. So my question to you is do you have bad addresses that need to be cleaned up? It could be worth your time the video and the story tony martignetti dot com and that’s tony’s take two we got to do live listener love we’re going to be without live listen, love we’re going nowhere with this. The core can’t alienate the core we got to do the live listen love it’s going outside st louis, missouri westbury, new york that’s out in among alan florin park, new york floren park, new jersey. Pardon me. New jersey, newark, new jersey. New yorkers. They don’t like that. It’s florin park in new jersey. Make no mistake about that. San jose california’s with us. New york, new york, fort lauderdale, florida. Ah, multiple, actually. New york, new york. Thank you. New york city checking in. We got to go abroad. Tokyo, seoul. Ah, well, multiple in japan besides tokyo, nagoya su wan bit. No, beijing is china. So for those in japan, of course, konnichi wa and in china now south korea always glad, always grateful for your checking in so regularly south korea on yo haserot then there are people in sweden, moscow, russia, romania is with us, tehran, iran is with us and also up someone else from china non-cash dong non-cash young china so glad for all the live listeners podcast pleasantries we got over ten thousand listeners. I don’t know what device i don’t know what time you fit into your schedule. Whatever you’re doing, you’re painting your house, your washington dishes, whatever it is you’re doing over ten thousand podcast listeners pleasantries to you, our podcast crowd and the affiliate affections am and fm stations throughout the country. In fact, after the show, i’m going to record a ah, a promo for our latest w l r i in southeast pennsylvania, affiliate affections are am and fm listeners. Any sample ward you’re there, you’re there with us, aren’t you? I sure am every sample word our social media contributor and ceo of intend, the non-profit technology network there it and ten dot or ge she’s at amy r s ward her latest book is social change any time everywhere kayman sample ward. Welcome back. Same it’s. Fun to get to follow-up anew. Interview from the ntc. Yeah, no kidding. And congratulations on a very successful non-profit technology conference. Thank you. I can’t believe it was already a month ago. Hard to believe i agree. That’s that’s. True. Now you sound a little echo here. You and your ah, you in your office. And and ten, i am in my office. If it sounds a little echoey, i can it’s not bad. No, don’t have. It just sounds. It sounds different. It sounds different. Cubine, have you, uh, have you hung all your your artwork? You have your carpeting down in the new office. Maybe that’s a way. Do have carpeting, and i have a big print right in front of me. Well, it’s under it will get better as we unpack even more. Okay, just sounds like a different environment. That’s all you’re, uh you’re all settled now in the new office in portland. Yeah, we’re all settled. Word. We’re up and running. Yeah. It’s fun to be in a new space. Cool. Congratulations. All right. Thank you. So i know you. Were listening. Teo, heather and karen and and ten, of course, is a virtual organization. How, how many, uh, in office versus virtual employees does then ten have good question we have i think this is something that i thought was interesting that i wanted to bring up from listeningto, karen and heather’s interview with you from the conference was i actually think there are mohr organizations who have teams or individuals that maybe virtual while they still have a physical office than there are organizations who are one hundred percent virtual all right, and they have no physical presence, so i think a lot of organizations, when they’re thinking about this, how do we adapt to virtual staff? And what of the policies with the advocate ex center? I think a lot of that comes from, they still have a gn office, but now they’re trying to incorporate folks and make people who aren’t in the physical office feel included versus just everybody is having the same kind of remote situation, right? That’s. Interesting because heather and karen idealware, where karen is ceo is a hundred percent virtual and heather at interfaith family is not so right. And you are you are hybrid too, yet you have i know you have people in the portland office, and then you have remote employees? Yep, exactly. Someone ten people. You have ten people here in portland, and then we have five people that are remote, okay? And they’re in different time zones to write not all pacific. Exactly. And i think that’s one of the big considerations with a physical office versus remote staff is that it can become easier or the default time for everything to be in the time zone where the office is, even though you have staff that are another time zone. So i think it’s a challenge, but very important. Try and be mindful of time zones when you try and say, oh, my gosh, you know, we’re having a conversation. We should totally loop someone in to realise thirty six p m their time, they’re not online. They’re not waiting for you to invite them to this meeting. Yeah. Interesting. All right, so how do you how do you manage that, then? On dh something early in the morning? If your east coast staffers are talking, you know your office isn’t open yet. Same thing. Exactly, i mean, when i previously was based in new york as a remote employee of intent, whereas now i’m in the office, there was another employee that was on the east coast, and we found the morning to be super productive because the two of us could just, you know, get through all kinds of things on, and we we often worked together on projects it in that way. It was very convenient that we were the two awake early and could get some stuff done and then present it to other staff when they woke up and got online. But now and ten has just one person in east coast time, one person in mountain time and then remote or, i guess, to eastern and then to pacific outside of the office. So it spread enough that i think it helps us force that conversation. You know, we have to say, okay, we have people in enough time zones. What time is it? Really? Right now on dh once, once it gets after two or three o’clock in the portland office, it gets pretty quiet because we know we can’t engage other staff across time zones. Yeah, all right? Do you have mindfulness? Basically means you have to be mindful of this not planned meetings for three o’clock pacific. Exactly. And you know so many of our meetings, and i don’t think this is unique to intend, but so many of our meetings are already kind of reserved on the calendar, right? You you already know when your staff meeting that’s going to be because it’s a recurring meeting and so just making sure that you use those recurring calendar items as a way that start building in that pattern of this is these are the times during the day you could meet with folks. I think that really helped, because then outside of that is when people, maybe, you know, just kind of go head down and work on their own. Whatever is on their to do list. And you set a pattern by the meetings that you schedule in advance. Okay. Yeah, i see. All right. What about the personalities the heather and karen mentioned one of them mentioned. You know, then a lot of introverts, karin said i do. Do you find that in a few different people’s personalities when we’re talking about virtual hi. I actually don’t find it to be different than if you were all in the office together. I mean, i think that if everybody was all in one office, you’re naturally just by probability, right of humans. You’re naturally gonna have some folks that maybe regardless of their personality or just not folks who maybe process in real time in a meeting and are gonna have something to say there people who want that information and they want to go back and think about it before they have an answer, whether they’re an introvert or not. That’s just how they process information. And so in a in a meetings, they were all in one room. Whoever is running that meaning it’s probably i would hope, you know, reaching out to folks who are quiet in the meeting insane. Do you? You know, pulling something out? Do you have something you want to share? Their questions that’ll help you think about this, you know? What are we not considering and that that process, that kind of managing a meeting happens whether everybody’s all in the same room or you’re all of that google hangout? Or you’re talking to two people? In a instant message conversation, you know, i think being thoughtful and intentional about how you interact and kind of manage meetings and manage conversations, it’s the same lessons it’s the same processes, andi, i think, you know, karen’s point about sometimes using those online tools that folks feel like they can participate when maybe they wouldn’t have spoken up in a meeting that could totally be true. I think for me and that antenna it’s really about just regardless of how this meeting is happening, is everybody contributing or does everybody have the answers they need so that we can end the meeting and you know where to go back? Do you find it difficult? Tio include members, employees when if the meeting is by phone, you know and like three or four people are sitting in the conference room or something. And then however, many people are remote and it’s just and thereby phone, not video. Sometimes you have to be very mindful that there are two other people on the phone and it’s hard for them times for them to speak up because they don’t know when the pauses air coming. I mean, you find any awkwardness? Around that, yeah, that’s a good point, i think. Well, two things they’re two strategies one if it’s i think anton has a similar experience, as karen and heather both shared in the interview that if it’s an internal meeting, if it’s really just with other staff, we wouldn’t use the phone, we would use video conference people can kind of raise their hand, or they can post a chat that says, hey, i want to bring something up once we’re done with this point, you know it, and we can manage that easier when it’s on video and then the other strategy that that i think is really helpful, just like best practice generally for mediums, is that if we’re having the meeting, we have a shared document where we’re taking notes, so sometimes that means we could kind of go down a rabbit hole, right? And three of the five people in the meeting are going off on this thing with the other two people maybe don’t want to lose a thought they could just put it into the notes, doc, and we come back to it once we’re done with that rabbit hole, right? We’re we’re still capturing things in a couple different channels, plus as the best practice. Now you have notes from that meeting, right? Yeah, school. All right, all right. Um, what about the part about bringing new employees in who aren’t accustomed to working remotely? Yeah, i think it can be very overwhelming for a new staff person. We try and include processes, best practices, etiquette, social norms in our orientation, but not we don’t do it as a great you’re an employee for the next two hours. We’re going to tell you how we do everything in this, like, remote team versus office environment instead, you know, maybe there’s a section of the orientation where you’re talking with your manager, whoever you’re going to be working with and they’re talking about, okay, these are the meetings were goingto have regularly here’s how you and i are going to check in here’s how i encourage you to check in with others and then in that conversation, you know, talking about some social norms around how to engage folks that are remote verses in the office and where to post content for others to see it and, you know, so we kind of embed the lessons around how we want to operate together into the full process of orientation it’s not a stand alone great here’s how to use instant message er, right hand here’s, here’s, howto chat with folks or hey, remember that these folks were in these time zone, so send them a quick ping before you try and call them, right? Because you don’t know, you can’t see them, so maybe they’re gonna call already or something. You know, i like the suggestion of some virtual knock on the door before you open a video chat with somebody well, and, you know, we honestly we do that in the office, i can see you, but that doesn’t mean that i know if you’re actually muted running a webinar just because it looks like you’re sitting in your desk, so because we are all online or on the phone or running webinars, whatever it might be, it doesn’t matter if you’re in the office or not that’s become kind of standard practice. I am somebody before you walk over to them anyway. Eyes that right? Okay, see, it’s so been so long since i had to work with other people in an office. You had to work with you one of punishment that wass well, okay, i don’t think i’d be a very good employee anymore. We’ll put it that way. Yes, i can see that. Thank you. I don’t think i would hyre myself. I would. I would. I would kill it in the interviews. I mean, why kill it? I mean, i would i would i would kill a possibility. Yes, i would ruin my chances in the interview stage. I would not be a good employee, but so i didn’t know that. So so so in offices, people you i am someone before you, uh, you go and knock on their door anymore before you just walk down and see them. Well, i think part of it is that most staff don’t have a door because we’re working in an open, more collaborative space. And so folks may go behind the door to run a webinar, for example, and then you definitely know they’re offline or not available for you to go talk to, but sometimes you might just be on a phone call and have your line muted for a minute, right? Because someone else is speaking of course, because you’re not speaking out loud doesn’t mean you’re ready for somebody to walk right up to your desk and say something because one ear can still hear the phone call, so okay, i yeah, it’s been since ah nineteen when’s the last time i worked for somebody else was nineteen, no, two thousand three, two thousand three was my last employer for you. Did you know, i think defect tio the idea of being in office where people have really accepted that norm of let’s, just quickly hop on a video call right and have this conversation kind of face-to-face even though your remote, it also means that the folks who really are in the office have to anticipate that at any given moment of the day, they could be in the background of someone’s video, you could be walking past somebody who’s on, you know, has their camera on or maybe the way they’re seated, you know, you’re kind of close enough to them that if they hop on a video and don’t move their screen, you’re kind of in the background doing your email on dh i think that’s just part at least at an ten. It isn’t seen as a negative it’s seen as like, oh, well, i was talking to you, i saw that so and so was was, you know, talking to this person, i didn’t realize they were in the office. Could you tell them this for me? You know? And it makes it feel that much more connected. I can see what’s going on right now that we’re in a new space. As you noted, when when i first talked on the phone, we’re in this new office, we’ll remote staff haven’t seen the new office, and so on monday, everybody in the office wanted to have a conversation about okay, we’re in here now, like, what else do we need? Do we need more chairs or tables? Is there any? Are there any problems we need to address in? There? Were you know, there were problems with, you know, sometimes if we turn the air on it’s too loud for webinar rooms, it’s just too noisy in the room and, you know, just surfacing these issues that you don’t know until you get into the space. Well, all of the remote staff requested to be part of that conversation because they want to know what we’re struggling with. They want to know that if they hop on a quick, you know, video call with us and somebody’s complaining, or or something, they could say, hey, is it because the air is on and it’s really loud, like i understand what you’re going through? I have some insight into that. They want to be a part of it. Cool, all right, that’s, a human, human connection. All right, we gotta take, we got to go away for break. We come back, you and i’ll keep talking about remote employee management. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that or an a a me levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. If you have big dreams in a small budget tune into tony martignetti non-profit radio, i d’oh. I’m adam braun, founder of pencils of promise. Welcome back to big non-profit ideas for the other ninety five percent. I mean, what about the face-to-face like, do you have face-to-face orientations for new employees? Or do you have annual gatherings where everybody’s together? How do you manage the face-to-face part? Definitely. I think the face-to-face piece is huge. I mean, we we consider some amount of the video calls to be, quote unquote face-to-face you know, we don’t want things to be completely removed into just documents, so we have ah, move a few different layers so that every day at nine thirty pacific, regardless of where you are in the world, if you are working that day, you are expected to be on aa meeting, where every single staff person is able to check in and say, hey, tony, i’ve been waiting on this thing from you so that i can follow-up or this is my big priority today, so if you see me in my head bowed there on, don’t bother me. I got a big deadline, you know, whatever, it might be this on your list, but away for every single staff person to be visible to everybody else, whether they’re in the office. Or not. And then every monday, we have a full staff meeting. That’s actually programmatic. So you know whether it’s a proposal first from somebody or a certain team wants to give an update whatever that might be, you know, formal agenda every monday, but twice a year, all staff come to portland for a full week of planning meetings and happy hours and lots of eating. And and then outside of those two meetings, you know, we have our conference. We have our own events that also bring all the staff together. Okay, off course. The portland food scene is it was worth gathering around exactly so cool sametz priority than planning meeting second. Yeah, we have the trucks, the trucks, air. The trucks are key. You can have. Yeah, there are only two blocks from the office now, but that would mean a lot of trucks, but i’m being a new yorker. I’m calling them trucks. They’re called cart their carts, right? Not trucks? Yes, their carts. Right. And what you call a collection of carts? What is that called? A cart pod. A court pod, right? Right. Just like whales. Write a card pot. But, you know, you call it a pod? Or would you say i’m going to the cart pod? Or you just say, i’m going to the pod, you say i’m going to the cart, the cart’s? Oh, you don’t say pot. Ah, ok, ok. Yeah, it’s. Very important. But anyway, so you do this twice a year, twice a year. All in ten step. Okay, very good to know. Alright. So that’s different than the heather and karen managed things, but cool. Okay. Okay. And then, of course, yeah. You’re conferences drop the whole staff together. Two leading change on tc, right? Yeah. Okay, exactly. And i think, you know, as much as there were all there to run the conference. We’re also there a couple days early. Everybody gets to catch up and see each other in person. But i also think there’s a lot to be said for doing something together, you know, by the end of the week, even though we didn’t spend the weekend casual planning meetings and eating food from the food cards, you know, we get to the end of the week and feel like everybody has certainly bonded has certainly had all kinds of conversations because we just we just ran the whole conference together, right? It really creates an opportunity for there to be a lot of connections. What else came out of that conversation that you want to talk about? We still have a couple minutes left. Yeah, well, i thought one thing that we could chat about were some justice, you know, kind of kind of boring things around policies think at inten we’ve found to be really important so something that organizations may not think about, but karen alluded to this at the very end when talking about, you know, staff person, that leaving the organization and they have all this equipment, the organization really should be providing that equipment, just like you would to someone that’s in the office. So even though you’ve been hired as a remote employee, that doesn’t mean you don’t need a laptop in a second monitor and a phone and all of those pieces. So thinking about policies that treat a remote staff person just like you would a staff person, as in the office, and i think that also goes further to say in the office, right? And ten pays for all of all of the office for the electricity and the internet and everything else. So, do you have policies that they for staff who were working from from their home as they’re expected space, that you will reimburse them for some of their internet or some of their phone cost? Etcetera? Okay, very, uh, very thoughtful policies you have. Okay, do what i think something else that karen heather brought up was, you know, remote staff feeling like, oh, today i’m going to go work from a coffee shop or today, you know, i just need to get out of my house has been sitting in my living room for four days straight, right? I think it also goes a really long way to make sure that feeling of freedom is shared between folks in the office and folks who are remote so that you don’t create this feeling that, like remote staff have it better or folks in the office have it better, everyone should feel like, hey, i really need to write this article and i want to focus. I’m going to go to a coffee shop and sit by myself for two hours. It doesn’t matter if you work from home or you work from the office. If you’ve created that culture, everyone should get to be a part of that. No. Okay. Egalitarian. Right. Okay. Yes. Um what else? What else came out of that that you want to talk about? Well, one thing that i thought was interesting that was brought up right at the end that end ten has a different version of is that idea of ah, kind of virtual happy hour. And i think part of it for us, the reason why it isn’t necessarily happy hours because again time zones, you don’t want to tell somebody that is three hours ahead. Hey, you should wait until eight. Get back on your computer, have a glass of wine. Would you like to be part of the team right now? That doesn’t feel very fair. So instead, what we have is a weekly lunch. So in the office here we turn on a google hangout and, you know, open up the line, essentially and that any of the remote folks can also call in if they’re free. It’s not required it’s. Not like people in the office have to stop right at noon and start eating. Lunch on video. You know it’s just anybody that wants to have lunch together and chat the line is open, you can hang out and you know, it’s gonna happen every single thursday. So if this thursday you can’t do it, no big deal. But next thursday, you can call in on dh. It just creates that kind of open conversation space where you can chat about sometimes work sometimes good ideas for work, but also just random things. What are you doing for the weekend, etcetera? Excellent. Excellent. Thank you. Alright, we have to leave it there. Any sample ward? Our social media contributor. Ceo of antenna and ten dot or ge she’s at amy rs ward. Amy, thanks so much for sharing. Intends remote, you know, management stories. Thank you. Yeah, it was a pleasure. Thank you. Next week, gene takagi are legal contributor returns with election year advocacy. What’s allowed. And what gets you in trouble? Plus, we have another excellent interview from ntcdinosaur. If you missed any part of today’s show, i beseech you, i implore you, find it on tony martignetti dot com. Where in the world i’m very uncertain the way forward with this. I need to know the path i have to find the path ahead. We’re sponsored by pursuant online tools for small and midsize non-profits data driven and technology enabled pursuant dot com, and by crowdster online and mobile fund-raising software for non-profits now, with apple pay for mobile donations. Crowdster dot com. Our creative producer is claire meyerhoff. Sam liebowitz is the line producer. Gavin dollars are am and fm outreach director shows. Social media is by susan chavez, and this great music is by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Buy-in buy-in what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe. Add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio At #16NTC

Tony Martignetti Nonprofit Radio will be at the 2016 Nonprofit Technology Conference in San Jose, CA next week. I’ll capture lots of interviews for the show and NTC Conversations.

Interviews scheduled for the 2016 Nonprofit Technology Conference

  • Wednesday, March 23
    • 10:00 | Using Digital Disruption to Elevate Your Cause
    • 10:30 | What? You Mean There’s More To It Than Just Writing Copy for a Fundraising Email?
    • 11:00 | The Future of Money: What Digital Payments Mean for Your Organization
    • 11:30 | Content Creation and Curation in the Real World: Where Do Those Tweets, GIFs & Blog Posts Come From?
    • 12:00 | Virtual Organizations: Managing Remote Employees
    • 1:00 | The Little Brand That Could: A Multichannel Approach for the Small Nonprofit
    • 1:30 | Here, There, and Everywhere: Distance Volunteer Training
    • 2:30 | It Takes More than a Hashtag to Build a Movement: Network Building for Change
    • 3:15 | 7 Habits of Highly Risky Small/Medium Nonprofits: IT Security Pitfalls
    • 3:45 | Digital Inclusion to Further Your Impact
    • 4:15 | The Modern Digital Team: How to Build a Digital Program That Works
    • 4:45 | Sustainers: So Hot Right Now
    • 5:15 | How to Boost Revenue With Donor Surveys
  • Thursday, March 24
    • 10:00 | Super-Boring, Crazy-Important: PCI and Protecting Your Donors’ Data
    • 10:30 | Happy Healthy Nonprofit: Strategies for Impact without Burnout
    • 11:00 | Change Workshop: Managing Change to Ensure a Technology Project’s Success
    • 11:30 | Forget Big, It’s All About Small Data
    • 12:00 | The Future of Email: From 2015 to 2025
    • 1:00 | Fantastic Volunteers and Where to Find Them
    • 1:30 | Come Back and See Us: Increasing Your Donor Retention
    • 2:00 | Communications MythBusters: Best Practices vs. Bad Advice
    • 2:30 | Leveraging Expert or Technical Volunteers
    • 3:15 | Content Calendars and YOU! Creating Communications Harmony
    • 3:45 | Moving Social Media into the Nonprofit Boardroom
    • 4:15 | The Science and Art of Decision Making
    • 4:45 | Design on a Budget
  • Friday, March 25
    • 9:30 | Donor Onboarding and Stewardship: Using Personalized Video to Create Stronger Constituent Ties and Raise More Money
    • 10:00 | How to be a Google AdWords Superhero
    • 11:00 | The Future of Capacity-Building is Collaborative: Learning Communities, Collaboratives, and Cohorts
    • 1:00 | Hidden Secrets of Google Analytics
    • 1:30 | Digital Metrics: What to Measure, How, and Why

Nonprofit Radio for February 19, 2016: Innovation in Mississippi & Successful Giving Days

Big Nonprofit Ideas for the Other 95%

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My Guests:

Aisha Nyandoro & Cassandra Overton-Welchlin: Innovation in Mississippi

There are lots of stereotypes about social change in the deep South. We look at what’s really going on in one state. What are the challenges? What are the opportunities? Who’s doing the work? Aisha Nyandoro is executive director of Springboard to Opportunities and Cassandra Overton-Welchlin is a director at Mississippi Low-Income Child Care Initiative.

Aisha Nyandoro
Aisha Nyandoro
Cassandra Overton-Welchlin
Cassandra Overton-Welchlin

Caryn Stein: Successful Giving Days

Caryn Stein

What is key to make your giving day successful? How do you activate your community to make them super fundraisers? Which technologies are critical? Caryn Stein is vice president of communications and content at Network For Good. (Recorded at the 2015 Nonprofit Technology Conference, hosted by NTEN, the Nonprofit Technology Network.)

 


Top Trends. Sound Advice. Lively Conversation.

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If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host we’ve got to listeners of the week first beth and lock in vancouver, british columbia, she’s at a fundraiser, beth and she tweeted, i quote, getting ready for work and listening to the-whiny-donor and tony martignetti i just love her exclamation excuse me, i gave the-whiny-donor life. Yeah, if it wasn’t for me, she’d be like a collection of one dimensional characters on your screen. I breathe life into her and gave her one dimensional audio. S o you know, can i get something? You know, besides listening to tony martignetti death? Thank you very much. Okay, lets try the next one. Professor brian mittendorf he teaches accounting at our hyre state university. He listens in his car and he tweeted a picture of my name on his audios screen on the car. And i just love knowing that he’s driving around ohio with my name on his screen. I just something very comforting about that. But then included in the picture was the avatar for the show and it’s a guy who’s in his seventies and wearing a bow tie and i don’t know what you think of my looks, but i have never worn a bow tie. So, brian, your toyota bluetooth is screwed up worse than the airbags, so drive carefully and you’re going around with the wrong picture on your car and that professor brian mittendorf is at counting charity. I don’t know too lacklustre listeners of the week i know who picks these people nonetheless, i’m glad you’re with me. I’d suffer the embarrassment of keratosis polaris if you rubbed against me with the notion that you missed today’s show innovation in mississippi, there are lots of stereotypes about social change in the deep south. We look at what’s really going on in one state what the challenge is one of the opportunities who’s doing the work monisha nyandoro is executive director of springboard to opportunities and cassandra overton welchlin is director of mississippi women’s economic security initiative, a project of mississippi low income child care initiative and successful giving days. What is key to make your e-giving day successful? How do you activate your community to make them super fundraisers? Which technologies are critical? Karen stein is vice president of communications and content at network for good and that was recorded at the twenty fifteen non-profit technology conference hosted by our friends and ten non-profit technology network on tony’s take two charity registration we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com also by crowdster online and mobile fund-raising software for non-profits now with apple pay mobile donation feature crowdster dot com my pleasure to welcome first aisha nyandoro she’s, executive director of springboard to opportunities providing strategic direct support to residents of affordable housing. She’s been an academic evaluator philanthropist now and non-profit executive she’s been a fellow of the w k koala kellogg foundation community leadership network and ascend at the aspen institute springboard is springboard to dot or ge that’s t o and she is at nyandoro s t o r you sure? Welcome to the show. Hi, tony. Thank you so much for having me. Pleasure. Welcome. Also cassandra overton welchlin she’s, a licensed social worker. In addition to being director of the mississippi women’s economic security initiative, she worked with organizations from local to national to address the social, political, economic and ecological injustices in low wealth. Communities of color that grow out of racial inequities in public policy and she’s at sea welchlin cassandra welcome. Thank you for having me, it’s. A pleasure, ladies. Welcome from mississippi. Um, cassandra, why don’t you start by just saying a little more about the work that you’re doing at the mississippi women’s economic security initiative? What’s that work about cassandra we still have our kind of grew out of, um, a need to really hear more from women about what it is. They need to be able to take care of their families, and for so long, our organization has been working around getting low income working women access to child care so they can go toe work. We know that long come working, women don’t make a whole lot of money, and this child has subsidy really does add to that income so that they’ll be able to pay for that child care subsidy program our child care so that they’ll be able to go to work. Child care can be as expensive as college tuition, but if a woman has a child cast subsidy, then she’s able to, um, use less of her income for child care, more to go towards other things. And so we heard from women about what is that they needed, and so we wanted to put together, and jenna that responded to that. And so we developed the mississippi women’s economic security agenda to really try to put together a policy agenda that would improve the economic well being a women looking at child care, access to health care, access to equal pay and higher wages. And so ah women’s economic security agenda is there to promote those kinds of policies and put women’s voices front and center into the policy debate. And we’re the only ones in the south that’s doing this women’s economic security agenda and so it’s very important and that’s some of the work that we’re doing okay now did i have it as women’s economic security initiative? Is there a difference between an initiative and an agenda? It’s not the agenda is the policy piece. Okay, so the agendas policy. Okay, so what’s the initiative. So the initiative, um, it’s really kind of our overall work where we are doing coalition building. We are working to build, um, consensus among women legislators across the state. And so there’s several steps to that. And we’re doing movement building work within the state of mississippi inside of communities. And so the initiative fans across coalition building policy making and and really doing the civic engagement. Okay, cool policy level work. Excellent. Let’s bring ah, aisha and i should tell us about springboard to opportunities we just have about a minute and a half or so before break. Ok, great, well springbox opportunity works directly with families that live in a setting of affordable rental housing. We know that affordable housing is a critical step towards breaking the cycle of poverty, but in and of itself, it’s not enough on his own residents living in federally subsidized housing also needed part of services social capital, if you say so, to have overcome some of the challenges that they need to achieve and secure a more hopeful feature. This is where springboards opportunities comes in. We are built on the premise that affordable housing combined which strategic resident engaged services can provide a platform for low income families to advance themselves in life schooling work. We do this bite-sized serving is the connector between residents in the bradrick committee using strategic community partners, system programming to address the unique needs of our families were unique because we are one hundred percent resident driven, which means that we’ve listened. We’d listen, listen and made we act and we engage where the only entity in the mississippi doing the work on the ground, specifically with families that live in federally subsidized frontal housing. So, it’s, all things innovative in mississippi? Yeah, no coal, no kidding. Got two organizations that are unique in the south, right? Right, yeah, i know exactly where you, you know, unique in the fact that it’s a lot of overlay and there’s, a lot of overlap in the work that our two organizations are able to do to really help move not only mississippi ford, but the south. Florida’s well, okay, we’re going to go out for a break and when we come back buy-in cassandra, we’re going to keep talking about the work in mississippi, the challenges, the opportunity, the challenges, the opportunities stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website. Philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent that other ninety five percent small and midsize non-profits that’s who we’re about it’s time for live listen, love, where are we? We got listeners chapel hill, north carolina and new bern, north carolina. Do you know each other? New bern in chapel hill? I’m going to be spending quite a bit more time there very shortly st louis, missouri, philadelphia, pennsylvania and there’s others, but let’s go abroad. Jakarta, indonesia is with us, seoul, south korea. Always so so consistent soul, thank you very much. Annual haserot mexico city, mexico when a star days, jakarta, indonesia i said jakarta and federal argentina we have argentina’s well, that’s a new one can’t do live listener love without doing a podcast pleasantries over ten thousand listeners, whatever you’re doing, whether you’re driving in the car with the the wrong picture of a wrong man on your screen, on that ah, wherever you are going to work over ten thousand listeners, thank you so much. Podcast listeners on whatever device you’re on whenever you listen and affiliate affections are am and fm listeners throughout the country, on those am and fm stations affections to our affiliate listeners and worry about toe. I think in the next few weeks we will be announcing a fume or new ah am and fm station affiliates. Okay, ladies, isha what’s the you know, we want to talk about the culture in mississippi, but i think we i feel like we can’t understand if we don’t know like the history of you know what? What’s what’s some of the history there that you feel impacts the current and impact your work, you know? Definitely. Well, you know, mississippi has a really unique in british history. I’m from mississippi, a comics of home grown goodness. So i love all things mississippi. But, you know, we do have a history of segregation, discrimination, jim crow. All of those things are really president part of our current reality, you know, unfortunately, we have one of the largest poverty rate in this country, and it’s also know blends over into childhood poverty one in three mrs to be children live in poverty. That’s, you know, sixty four, sixty four percent of these households are headed that single women. And so when you have that narrative shaping a community currently that believes and so what’s available if they released a future opportunities, and so that both of the realities that were working in but even though those are our realities of the people in this state love this state. We live here were working here that choice both could sandra and myself. You are from this area and we both chose tto go away to school and come back home to do the work and be grounded in the work. Because we understand the history of the space. We understand the uniqueness of the space. But we also understand the beautiful opportunities that are in this space. This well, we are a community rich in a loudly cultural in history. And by knowing that his three, we were able to move forward and write a brighter script in a new tomorrow. Okay, um, cool. Cassandra, do you wantto amplify anything or add to it, you know, just about about the history and what it creates for the for the present for your work? Yes. So i i’ll just agree with everything i usually says. And it makes the work. And as she says, she called herself, you know? Home what? Do you call yourself home home grounded in this? And i call myself the daughter of the south, a daughter of the south and it’s so important that we did come back home too, engaged in the work and try to improve our communities, poverty harms the life and the well being of our women and our children, and it also slams the opportunity. I mean, the doors of opportunity shut for them, no, and also diminishes the economic health of the entire state and saying that when mississippi annex policies and make, um, legislation that harms are disproportionately impacts community of color here it also impact the entire state not just that population in an impact, all of us, and so, as a result of that, um, we do have these deep, deep pockets of poverty that exists here, but yet we also have this resiliency that exists in our community. I mean, we are rooted in the civil rights struggle on the civil rights movement, and so a lot of that richness still exists here, where people continue to move forward and push through the heart hard walls, that, um, that have continually been built. But we continue. To push that down so that we can get hr families, make our families more economically secure and prosper, and so that our children can have these sustainable communities for generations to come. Cassandra is rich history and culture that is negative, but also we build upon that to move our community’s forward so that we can get more opportunities to our communities. And so so it’s it’s, good work, you know that being that’s being done, but yet there are some challenges that exist. Cassandra, why did you return to mississippi? I didn’t want to at first me just be clear about that. I didn’t want to because of what i’ve seen growing up in my own way in my own family, but there is a commitment to that family and commitment to my communities and one thing about me as a leader it’s important that i surround myself with other people who can hold me accountable to the values that were instilled inside of me. And so those communities came the other that people those people came together and say, cassandra, we need you back here because we need what you have to invest in those communities and so i came back and i came back, and i’m glad i did, because what i have is what my community needs and i didn’t want to be. And this is me personally be this trader where i’m going in other places e-giving and, um and and not giving back to the communities that invested in me, and so there’s this real value their of wanting to put back into my community what was given unto me, and so that’s a real value there. And i say, all the time when god made me, he really gave me a triple dose of from justice and what better place the ground that is here in this fifty? And so i wanted to return, and my family story is rooted in this place of, um, of grace of service on and also a poverty, and i wanted to be a voice for my family in that. Are you sure your work would be so much easier in some other part of the country? What brought you back to mississippi? You know, i don’t know it’s, not work, will be so much easier in other parts of the country, you know? I don’t know if my work would be is needed and other parts of the country, you know, you know. So even though doing its work in this is to be it’s difficult, i think the work of social change and community building it’s difficult in any context, does something cubine mississippi where this work it’s really hard. I think we as the country sometimes did not want teo deal with the injustices that exists that keep people paralyzed in the systems that keep people paralyzed and that’s just not unique to mississippi that’s the narrative, you know, throughout our country, in some places that so much to me. I really think my work would be much more difficult because i would not be ableto be the immediate menace stations of the work in action, and i would not i feel it, so i were living my purpose out loud and so the work will be difficult because i won’t be as committed. I want being grounded in it. The work that i am doing as the leader of springboard opportunities is particularly the work that i was called to do. I was built to do this. I was built to move. These community for teo implement this innovation that on lee as a model here in mississippi, but a model of how do you engage families in affordable housing system that can be, you know, replicated throughout the country for the work, i wouldn’t be any easier, it will be different. It would not be fulfilling, but, you know, it wouldn’t be me being in mississippi being here, it makes me ground it and in being ground it’s the only way that you can do this work because it is difficult, we are on the ground trying to change the narrative, changed lives in power, people. And that is not something that happens overnight. Andi the reason i said would be easier, i guess maybe i made it sound too pollyannish, but easier elsewhere. I was i was thinking of the i mean, i’m thinking of the challenges like around education being no solo funded and and recently, just within the past, like month or so, there was there were headlines about the failures of the child welfare system. You know, there’s just especially, you know, working in a population with with children, asia that’s argast thing i mean, you there’s. Just a lot of theirs just seems like there’s more challenges in mississippi now that you know that it’s not that is true. There are a lot of policies in mississippi that are unfortunately ineffective, but that’s why we have the innovation of programming and policy coming together on the ground. So cassandra the ram that she works in it’s really policy around that i work in this really grasses organizing in programming, and we’re able to bring the two together to really move the needle and change the narrative. So you’re right. The work would probably be easier in some places that were a little more liberal because we would have educational poverty policies worked for policies, childcare policies, transportation, all of the things that we all of the challenges that our families deal with. Those may not be as heavy a mountain to move, but yeah. Okay. Cassandra, let sze shift over to some of the opportunities. What do you see as being advantageous there? I mean, what do you what can you grasp onto toe advance the agenda. So ben jealous did an excellent report that was published by the center for american progress called truth south. And a couple of things he brought out in that and that we see manifested quite a lot. And i work is there’s some unique opportunities that we have right now. One of things that he brought up is this changing demographics that that’s happening but twenty forty three way will be a majority people of color state our country, and so as a result of that and that and even in mississippi and twenty, anna senses that show that, you know, white children were a minority here in mississippi. So we have some interesting opportunities where, you know, more people of color will be, um, a majority in our in our country saying that that has unique opportunities to do a couple of things. We know that people of color vote more progressively in their voting patterns, they vote for more progressive leaders, and they also, um, they and we also know that they get out and vote, so that creates a unique opportunity as we began to talk about how do we change the landscape and the leadership in our country, in our state houses at the local level as well, even at the national level. And so we have these unique opportunities, i think another thing is building because in the south, particularly in the south, we’ve had thes very conservative and x dreams leaders who post policies around on an attack on women’s rights, and as a result of that, they isolated white women. And so we found that if we can hold and bring along these white women as a part of a new voting block, then we can really shift an example. In four years ago, mississippi had an amid a ballot initiative, proposition twenty six, the personhood amendment where we’re going to completely limit how women were completed limit women’s rights around abortion and what happened, wass christian white women joined together with interface women of color to say i am pro life, but i’m also port port pro choice. My body is my body, so that presents some unique opportunities. The other thing is that the vote of the youth with black lives matter taking the country by storm it’s happening in every pocket of our community where young, bold young people are saying, you know, enough is enough my black skin is gold my black skin on my brown skin is important. And i’m not gonna let you do do this. And so you have these movements arising, but we can trace them back here in mississippi to the civil rights, civil rights, right, free family. Right. So these are some things that we could begin to build a bond too. Build these unusual alliances, alliances and these multi racial and interject generational voter coalitions so that we can transform the political power here in mississippi, but also in the deep south. Alicia are incredible opportunities that we have here to really move the things that we issue and i care about around our women and around, aren’t you? Yeah, i want to turn toe aisha aisha opportunities that you see in your work with with the the families, you know, you know everything next sandra has said, but i also see a lot of opportunities and the work is that there’s a changing tide. So you actually now have a a lot of individuals moving back home. So you have a lot of progressives and a lot of, you know, people going out to get educated but then doing like, the sand you and i have done, which are really moving back to mrs, being really growing, where you, you know, growing where your planet and getting e-giving back to your community and being more and still than involved within your community. So there’s a lot of opportunity there, but then also there’s a lot of philanthropy here in mississippi and in the deep south that we really don’t talk about there’s a lot of there was a lot of homegrown philanthropy was far individuals. E-giving but there’s also a lot of big philantech ity and individuals are really beginning to look at what we need in the region to change the narrative and really began to be the author of our own narrative and not letting the north or the east there other places really defined what this region is because we know what it is that we are beginning to work in conjunction more with the lance therapy toe really elevate the true story of mississippi? Okay, okay, are you sure? What about the special challenges of being a black woman doing this social change work in mississippi? So that’s, interesting question. I don’t see any challenges being a black woman doing this work, i think being a actually, i see no challenges with c it is nothing but opportunity. I am a black woman and eleven mississippi, and but with that, i understand what that narrative, maybe others other strike right to say what that perception, maybe two other than my perception of my reality in my abilities, but by that being the perception of others have made me a really hard worker. I work harder than most people that i know, but i work hard and i’m grounded, and i give all that i have to give. So being a woman of color doing this work in mississippi, it’s a beautiful thing, because because i’m grounded in community, i’m grounded in my history and branded in my narrative, i’m grounded in the elders, and itjust presents tremendous opportunity for me to lift up the challenges that i know you know, our present within my community and working on behalf of my community. Cool, cool. Cassandra wants the same question doing that doing that work as a black woman in mississippi. What was it like? Some of the things that i found on doing the work is so i ran for elected office. Oh, yeah, three years. Ago, i ran for state senate and one of things that i’ve found and it’s not just me, but other black women who have run for office and and this is really across the country is that you have, again, these gender inequities that exist, and it was hard for me to get the money to do what i wanted to do. It was very difficult to do that most people will. R r it is more eager to give money to i mean, to do this work more eager to give to me and to run for office to start a business we found, i found that also found that right? But so as a result of that, we’re having to build the strong coalitions and relationships among each other to reach across like i should say, we have these individuals that are engaging and more of this philanthropic community, and so we’re having to pull together some of these folks, some of our friends that have access to those resource is so we haven’t to think smarter about how do we get more of our blackbaud folks and black women into these elected positions? The other thing is that i use dahna doing our work, we also found i have found that it’s hard to elevate the voices of the people whom we care about. L’m the national platform, particularly in the media, it’s been very difficult to do that and to try to do it in a way that will change. As aisha says, the narrative of our communities and so being able to form these relationships with the feeling about the community and other people who may have access to resource is has been sochi. It goes back to this building, you know, these unusual alliances so that we can segway are in segway, away and through those platt forms so that we can elevate the voices of the communities that we care about. So i found that black women’s voices aren’t at the national level, the way it needs to be, and the communities in which we care about there’s a, um, they’re cassandra, but we’re moving towards that. And so, you know, those are some of the things that i found it, okay, we have just about thirty seconds left or so, and now you show i’m going to leave it with you, there’s. A saying that as the south goes, the nation goes, um what do you think that what you think the future of the nation is? I think the future of the nation looks bright, you know, the south is full of passionate, committed, innovative individuals who are connected to the space that were called to work in we understand working across sectors, we understand the importance of collaboration, but we also understand the importance of i’m making sure that all individuals just not the haves but all individuals, though that we proceeded to have nuts as well have a seat at the table, so we understand unusual alliances and create a partnership, and we understand the need of policy and effective programming, and we’re good stewards of our resources and were innovative, beautiful people, you know, the blues came from mississippi catfish colorings, all those beautiful things that you think about in the south, so i think the nation good, we have our challenges, but we recognize those challenges and despite that we’re moving for were being committed, and we’re going to do the good work. That’s asian nyandoro you’ll find her on twitter at nyandoro s teo and also cassandra overton welchlin at sea welchlin ladies, thank you so much. Thanks for sharing. Thank you. Real pleasure, right? Successful giving days with karen stein at the networks for good is coming up first pursuant and crowdster i’ve talked to their ceos, both of them. I know that these companies can help you in small and midsize non-profits they understand your challenge is they understand what your needs are, and they both have companies and products that have ah, that are designed to meet those needs. That’s ah, it’s trent recur at pursuant and crowdster that’s ah it’s, joe ferraro, their sponsors of the show because their products can help you raise more money. They both have terrific backgrounds in non-profit duitz and in corporate work, so they’re playing corporate solutions to the challenges that they understand that that you’ve gotten in joe ferraro att crowdster actually runs a non-profit so that’s pursuing dot com and crowdster dot com now tony’s, take two. Are you properly registered in each state where you solicit donations? If that question makes you cringe, then we should talk. And if you have no idea what i’m talking about, we should talk, you’re non-profit needs. To be in compliance with the state laws in each state where you solicit and that includes paper, mail and email, text text to donate if you have a donate now button on your website. That button is a solicitation when it goes live doesn’t really doesn’t matter if anybody ever clicks on it in any individual state or anywhere but when it goes live, that’s the solicitation and that triggers registration in at least half the states i can help on dh getyou into compliance. If we need to talk, you can get me at tony at tony martignetti dot com or the contact page at tony martignetti dot com and that’s tony’s take two here is karen stein from the march twenty seven twenty fifteen show and originally recorded at and t c twenty fifteen welcome to tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen our hosts are intend the non-profit technology network. We’re in austin, texas, at the convention center, i guess now is karen stein. Karen is vice president for communications and content at network for good, and her workshop topic is the secret formula for successful giving days. Karen stein, welcome to the show. Thanks so much, tony it’s. Great to be here. It’s. A pleasure. Thank you very much. Thanks for taking time on a busy conference day. Yeah. It’s definitely exciting to be here at at the anti cia and see lots of old friends and make lots of new way. And so it’s it’s, always in one of our favorite events. Excellent. This is my second year here doing interviews on dh believe this is your second my second year here. And, of course, network for good has been here for many, many years. So since around two thousand seven, i think right for yeah, i believe so. First, long before amy sample ward was ceo. Definitely definitely. And i think it’s it’s growing into i think one of the premier non-profit events teo, be at i think so. I mean, that’s always what? You know, there are many conferences to go, teo. If for both attendees and exhibitors. But this is when we definitely make a point to always, always be out there. All right, so i’ll see you again next year. Definitely looks like a date. All right, all right. We’ll set you up with an interview for twenty sixteen um, successful giving days. So now i think the biggest probably most popular, is giving tuesday what are some examples of other ones? Yeah, so different types of giving days, they could be based around the time of year they khun b based around a region or an affinity group. So there are things like giving tuesday, of course, which is really the kickoff now for urine giving, and then you have things like give local america, which is focused more on regional giving in other community foundation states have their own giving days. We actually helped maryland due e-giving day for their state, and it wasn’t a maryland, yes, for their non profit organizations to the maryland non-profit association did e-giving day on and then you have ah, non-profits who want to come together and do giving days around affinity groups so things like give out day, which was really kind of focused around issues affecting gay, lesbian, transgendered folks and have those organizations come together not just to raise funds but also to think about how to raise awareness and use those social networks as a zit means to get their message out, i had henry teams as a guest about a month ago or so roughly talking about the success of e-giving tuesday generally and how what a huge spike there was for twenty fourteen he certainly emphasizes the decentralisation of it and all the sharing tools that are available is that common across the successful e-giving days definitely, i think that the reason why e-giving days have become so popular is because online fund-raising has become so popular, and it really has decentralized and and decouple the idea of fund-raising an advocacy from just not just the organizations, but it’s really something that everyone khun d’oh, and to think about how you can couple that technology with the idea that we have these large social networks, it’s really allowed that to take off in a very viral way, and we often talk about things going viral. This definitely has for sure, and i think it’s great on dh. So what are some other, you know, common traits, important components of a successful e-giving yeah, well, the thing is that that makes giving dae so unique, and i guess so effective is that it’s really using that sense of urgency? And we know that a sense of urgency, especially in fund-raising campaigns can really motivate people to act when they otherwise would not. And so having that limited window of time really gets people excited and it’s very focused, you have a lot of energy, kind of compressed in tow one day, twenty four hours, and it really gets people excited. And so i think, that’s one piece of it, right? I think it’s that urgency and to take that and then really empower people with a message and some fun sharing tools. So i think you hit the nail on the head there were thinking about how do you not just use social media as a promotion promotional tool, but to use it in creative ways with images, with videos with, you know, some kind of contests that could really encourage that excitement, right? Because that’s one thing that you definitely need forgiving day, you need something had to be fun, and you needed to be interesting, and you needed to be exciting because that’s, really what is going to get people to pay attention to you and be motivated to share that with their friends and their family? And so we think that that’s really one of the things that’s, that’s really important? So it’s, that sense of urgency, the idea that you’re having fun but it’s also this idea of specificity, how do you become very specific about what you’re going to be raising funds for in that day? And we find that the most successful e-giving dave gold gold, if you can’t really just be about general giving, it needs to have something else to it. It needs to have something specific, so maybe that’s a specific program that you’re working on, maybe that’s ah specific goal that you’re working tour, but it needs to be something, you know, maybe you’re trying to open a new soup kitchen and that’s the particular thing that you’re built, you’re raising funds for its not just about your your cause it’s about that one particular thing, because having that tangible thing again helps you be more creative and be very specific, and i think it gives people something to really grab onto and share and understand exactly where their money is going. Okay, interesting the specificity. So do you find that organizations that are just more general say on giving tuesday, you help us out today, it’s giving tuesday, they’re not being a successful is the other right? I think that there is if you’re not specific, you’re not going to be as successful. And i think that it’s not enough to say it’s giving tuesday, so give it’s the same thing as if you were saying now, it’s time for our annual campaign so you should give to us that’s not compelling for a donor, and so i think that, you know, if you can get very specific about the cause that you’re raising funds for maybe it’s a special, specific project, we see that that’s really makes a big difference because it also helps the non-profit get really clear about what their marketing materials are and what that message is, and it could help you stand out, especially on e-giving day we’re in so many people are actually putting out those fund-raising appeals having something unique can help you stand out above the rest. And so it’s really important for you to be specific about that ask because we know that that’s what donors are looking for, and that really does play into that idea of a e-giving day of really coming together to fund one particular thing that people care about. What should you be thinking about if you’re trying to decide whether e-giving day makes sense for your affinity group, not let’s let’s put aside participating in something national, like give local o r or giving tuesday if you try to think about it for your own, like university, for instance, you know, how would you what do you need to think through? Yeah, i think that what you really need to think about a couple different things. I think you need this the internal staff to be able to do it. It doesn’t have to be a large debt, but you do have to have someone dedicated to being the champion of that giving day for your organization. Because it’s really just like any other campaign, you need to have a plan you need to have. Ah, you know, one who’s going to man those marketing channels. So you need to have somebody dedicated to that. You need to really be able teo leverage social media. I mean, you could do e-giving day without social media, but i think it’s a lot more difficult. So you need to have we’re already started thinking about how do you build that up for your organization to use that as a lever? So you need to have some type of social media presence and you need tohave ah, fairly decent following, and that could mean different things for different organizations. A larger organization is going have probably many more followers. A smaller organization may not have as many, but the followers they do have maybe just his passionate so you need those people to amplify your message, and then you need a really easy way for people to activate, right? You’re sending out those messages through social media? How do you actually get those people to take action and make it very easy for them to do so in terms of donating all mine? Or if you’re called to action could be signing a petition? Most giving days are about giving funds and making a donation, but some organ it doesn’t have to be, but it doesn’t have to be at a lot of people use that as an opportunity to raise funds, but also to get people on their email lists he really expand their social network so some of those different asks that you could give to your supporters are yes, we would love for you to support the mission with a monetary gift, but you can also support the mission by sharing this this message with your followers and help us expand that network, and that could be really powerful, especially as we see millennials take hold that’s one way where they really i feel like they can make a big difference is being an advocate for that cause and that in some cases, especially for smaller organizations, can be a big win because they don’t necessarily have that built in base to communicate. Tio way assumed that most people know what e-giving tuesday is but give local america when i wanted to explain what that one is about because i don’t, i don’t think a cz widely known but it’s still very, very interesting. Yeah, it is, and i think it taps into this idea where so give local america is actually done through a lot of the local community foundations and it’s really all about giving local to your own local charity. So if you are living in austin and i think the us who actually, austin is having an event this week called amplify austin and it’s all about giving back teo to those charities and those organizations in the austin community. So it’s really focused on making sure that your charitable donations are staying within the community. I’m really getting people excited about what good is happening in their own backyard. So that’s really the premise of give local america’s toe leverage the networks and the non-profits through the local community foundations and created giving dae that way. So it is a national day devoted to giving, but it’s, the action is actually happening at the local level. We talk some about the technologies that you should be employing in your you’re now that you’ve decided to to embark on a given day, definitely so the great thing is that technology is really democratizing fund-raising and it allows that to happen at many different levels by really anyone, and so what we would would recommend is that you have a really strong online giving presents it should also allow your donors to make a donation online very quickly, but it’s also about mobile because we know that a great majority of people are now, reading messages on mobile email messages as well as the primary use of many social network it’s actually coming through mobile, and so that experience needs to be very mobile friendly so people could quickly take action, get that done and feel good about giving that gift rather than it being a long drawn out process. So that’s really critical. The other thing that you need to think about with your online giving platform is, is there an option for people to raise funds on your behalf? So is there an option for someone to come in and not just make a donation but actually amplify your fund-raising by becoming a fundraiser for you, so appear fund-raising functionality is also very important for that and then having some integrated social sharing tools. So we talked a lot about this idea of social media and leveraging networks has really allowed these giving days to take off so that’s one things that non-profits really need to think about is how are they going to then enable and empower those donors and those fundraisers to share their message with tools right on that page, right on their their facebook page on their web site just making sure that they’re making it as easy as possible to find those ways to share that message. And so i think those were really the things that are critically important. There are many other things that you could do. I mean, having a great email marketing tool, of course, is one and all these things are typically what you would find for any successful campaign, but particularly the mobile in the social and the pier fund-raising are extremely critical, forgiving days because you need to be able to activate as many people as possible within a very limited amount of time. I imagine there’s there’s lead time to this and, well, there’s, obviously lead time. That’s silly, but terms of getting some early adopters, maybe, you know, you got some key people lined up way in advance so e-giving day, what about some of the ground working s o u need t be planning ahead, so we would say if you’re if you’re thinking about giving tuesday and now it’s only march, but you need to be thinking about that now we would say that ideally, you would have about three to six months lead time. If you are thinking of of give local america, which is just in may, so that’s not too far away, you still have time to plan that. But those far ahead as you can get you, is going to be more. You’re gonna have more success oppcoll campaign and one of the things that you need to be thinking about when you’re planning that is being able to identify who are your most passionate supporters, whether those air people within your staff or your volunteer group, or maybe donorsearch one outside your organization, you need to be able to get those people on board are early, get their input, make sure they’re aware of what’s happening, and then equipped them with the right messages in the right tools to be able to really amplify that message for you. So that’s, really important to think about. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked. And naomi levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz if you have big dreams in a small budget tune into tony martignetti non-profit radio, i d’oh. I’m adam braun, founder of pencils of promise. What more are we looking for? We’re in these people that we’re going to recruit early on long before the early the early adopter. Yeah, i think what you need to think about our, you know, our what is their story? Why do they support you? And i think that’s a really compelling question to start asking those people because that story you can use yourself, tio really inspire other donors, but you need to understand what motivates them. Why do they give to the organization? Why do they care about your cause? I really understand that i think what you’re also looking for frankly, are people that have large networks, you know, and influence yeah, i think i think he want at least two to three people on your, you know, group of supporters that can reach out to the media, maybe they have connections, you know, your board members are actually great people to get involved in this process because they are typically people that do have influence in your community or have connections, and that could be a great way to use them t get involved, get excited about what you’re doing and really, you know, kind. Of make give them something to feel proud about when they’re reaching out to their friends, family and colleagues about why your cause is so important. So those are some groups that you could look to you. But i think volunteers, board members, people that are recurring givers, you know, we’re really talking a lot about recurring giving it that network for good, because we know that those people are the most loyal in the most passionate people. They’re committed to your organization, and often times they will want to do more for your organization. So that’s, another group that you can look teo, you have excellent way of explaining this very concisely. Thank you, really. Oh, it’s, zvilli, oppcoll. Let’s think about trying to make the case in our organization if we believe it’s, right? And we’ve got the tools in place and we have staff that can support it and wear confident we’ve got some people in our networks who will take it on right? But, uh, maybe the board is reluctant or the orjust my immediate boss is reluctant with ceo, how do we start to make they bring these people? Yeah, i think there’s a couple of things that you can do, i think you can point to the larger success of these giving days there’s a ton of examples out they’re both from the hyre ed space, but also from from non-profits in general, that are raising a lot of money this way, and so i think you can use that as a springboard for having this conversation at your organization. I think you have to be realistic. You have to think about what is the investment that you’re making in this giving day because you do need to two planning to have some marketing dollars to put behind it. What we would typically say is that you should plan to spend about ten percent of what you hope to raise. And so i think, it’s important to be really clear on what that goal is for your organization, but it could be a way for you to expand your audience and raise more funds. And so i think it’s ah, this investment that’s well spent. I think the other thing to think about is a network for good. We’ve seen that this type of fund-raising so far has been additive for organizations. A lot of people are concerned. Well, zishe is cannibalizing other giving it actually is very additive, and it could be another way to not only grow your day donations, but it could be a way to grow that donor base, which is a critically important for so many non-profits especially those small to midsize folks that are really looking to build their lists. And so i think, that’s another way, it’s a it’s an opportunity, really, for those people to meet several goals at once and i think that’s a great investment of dollars. How do you assuage the people who do say it’s just going to cannibalize our annual giving? We’re just going to shift shift time of year that they give? Yeah. I mean, what we’ve seen in the data is that that’s not actually the case. And so, you know, we we do a lot of analys snusz on on your in giving. And what we typically find is that we see about ten percent of our animal volume for the entire year. Come in at the last three days of the year and that’s been pretty constant. And so this year we really interested to see what? How did this really big giving tuesday, if influence that. And so we saw that on giving tuesday. I think we are. Volume was about one hundred and forty eight percent. An increase over twenty thirteen on giving tuesday. I was like, okay, that’s that’s nice. But what happened later? Right? Because that’s really where more people are giving what we actually saw is that this past year in twenty fourteen, those last three days accounted for twelve percent of our annual bowling, and that volume actually went up those days got larger. So it’s really interesting. Now i can’t necessarily attribute that cause, but it was just interesting for us to see that happen because there was, you know, we were thinking like, well, maybe that is shifting, i think what it is is starting to just accelerate the way that people are giving at the end of the year, but what we saw is that people are giving both in both cases, right? They may not big be giving large amounts on giving tuesday as they will on december thirty first, but what we do see is that the largest average donation comes in on december thirty first and the second largest comes in on giving tuesday. And so it is and and that’s a bigger gift than what happened at any other time of the year outside of december first. All right, can we still have a few minutes left together? What? What more do you want share that that i haven’t asked you about? Wow, that’s a great question. Well, i think that the thing that we would really encourage people to think about is just start thinking about it, i think it’s a great way for you to think about how to message organization in a new way if you haven’t tried it yet. It’s a great way to activate younger supporters if you’re kind of looking for a way to get new people in the door get younger donors involved it’s a good way to activate them, right? Because they really take to this because it incorporates a lot of the behaviours and the technology that there’s so comfortable with using. And so i think, that’s another thing to think about if you’re looking to tap into a new demographic, i think that giving days are way to do that, and there are so many great examples out there that you can kind of look, teo, to see how people are doing this and it’s really, you know about being creative and about, you know, thinking about maybe a new way to spend your cause to people that haven’t heard about it before. Are there other national ones besides e-giving tuesday give local america others that we could participating before we start thinking about creating our own? Yeah, i mean, i think that the big too, you mentioned i think i believe there are there are other giving days don’t haven’t for some reason, i’m drawn, drawing a blank on that, but i think you know, the interesting thing is that we would really recommend that you participate in one that has maybe a bigger following. First, because a lot of those organizations, especially the folks, that giving tuesday, have a set of resource, is for you to take advantage of. And that could be really powerful for folks that are just getting started. And not quite sure now. Or forget also provides a toolkit for folks that outlines exactly what you need to do and when. And so, i think, it’s really important if you’re just starting out to try to go in on e-giving day, that’s already in existence, like one of these national days, or even a regional event before you think about maybe creating your own event, because i think you’ll learn a lot by doing that. Yeah, they’re sharing tools, a critical on dh there already set up. Exactly, you know. Want to reinvent the wheel your first time out. You wanna leave us with one one tip that you haven’t mentioned yet he’s going to think of something that just in the last minute, but yeah, definitely i wouldn’t say that on giving days, you know, just like any other day of the year, any other campaign it’s all about being very compelling and drawing in that emotion from the donor, so don’t leave that behind like we said, it’s, not just about the giving day it’s, about what you’re empowering that donor to make possible. So you really need to be able to think about tapping into emotion when you’re thinking about that fundraiser and thinking about that appeal letter or that social media post that you’re doing really leverage the powerful work that you’re doing and, you know, send that message out and draw all those emotions because that’s, what really is going to get people in the door? Thank you very much. Thank you so much, tony. My pleasure. Karen stein, vice president for communications and content at network for good, and you’re with tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen thanks so much for being with us, i’m going to be an ntc twenty sixteen march twenty third, twenty fourth and twenty fifth in san jose, california. I hope you can go check it out. Info was at in ten dot or ge next week. Communicate with your communicators with kivi, larue miller and your event pipeline. If you missed any part of today’s show, i urge you find it on tony martignetti dot com. Where in the world else would you go? I’m still not sure about that. We got some last minute live listener love jin on china ni hao, new york, new york hey what’s up buenos aires, argentina bueno star days responsive by pursuant online tools for small and midsize non-profits data driven and technology enabled pursuant dot com and by crowdster online and mobile fund-raising software for non-profits now with apple pay mobile donation crowdster dot com our creative producer is clad meyerhoff sam liebowitz is the line producer gavin dollars are am and fm outreach director, and the show’s social media is by dina russell. This music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. 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Nonprofit Radio for February 12, 2016: @TheWhinyDonor & Social Media Rants

Big Nonprofit Ideas for the Other 95%

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The Whiny Donor: @TheWhinyDonor

The Whiny Donor

She tells the nonprofit community what she doesn’t like about the nonprofit community–mostly around fundraising. @TheWhinyDonor shares her most urgent whines. She’s on two board development committees. Is one of them yours?

 

Amy Sample Ward: Social Media Rants

Amy Sample Ward

Amy Sample Ward, our social media contributor and CEO of the Nonprofit Technology Network (NTEN), introduces NTEN staff’s top rants for the social networks. Are you committing these social sins?

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be hit with whipple disease if you fed me the idea that you missed today’s show the-whiny-donor she tells the non-profit community what she doesn’t like about the non-profit community, mostly around fund-raising the-whiny-donor shares her most urgent wines she’s on to board development committee’s is one of them yours and social media rants. Amy sample ward, our social media contributor and ceo of the non-profit technology network and ten introduces and ten staffs. Top rants for the social networks are you committing these social sins? So were filled with winds and rance today on tony’s, take two, be a non-profit radio insider, responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuing dot com also by crowdster online and mobile fund-raising software for non-profits now with apple pay mobile donation feature crowdster dot com if you want to join the conversation today with your own wines and rants, tweet us, use the hashtag non-profit radio sam is in the studio is checking that feed. So use hashtag non-profit radio if you want to join the convo and it starts with the-whiny-donor she is at the-whiny-donor she feels the need to complain about some of the fails and foibles she sees as a donor to several charities. Part of the tail end of the boomer generation. She lives on the east coast of the us the-whiny-donor serves on the board development committee’s of two non-profits in the city where she lives. The-whiny-donor welcome to non-profit radio. Thank you very much. How are you? I’m great. How are you doing? I’m fine. Thank you. Wonderful man. You mind if i call you whiny? Is that or you can call me whiny? Okay, miss miss donor-centric formal way, right? I like informality on non-profit radio and okay, whiny um what do you about? Their why? Why? Why do you exist in this persona? Well, it’s, the reason that i exist, i guess it’s, because sometimes i just need teo to rant about things that come in the mail with direct mail and tweeting gives me an outlet to express my frustrations and irritations network for good had something to do with your your existence? Yeah, the way. The-whiny-donor came about wass several years ago, i, um i was an avid reader of network for good non-profit marketing block, which was at the time written by cacho anderson and i had just joined development committee’s so as a volunteer, i was very interested in what she had to say, and i was learning a lot, and so i emailed her one day with a couple of things that had happened to me as a donor, thinking that she might want to address them, and she turned my email into a blogged, which turned out to be very well received by her fund-raising readers so i realized that there was a man on audience that fundraisers actually did want to hear the perspective of people that were receiving what they were sending out. And so twitter was an easy way to have my voice heard, and so i’ve been tweeting for a little over three years and having fun with it, alright, now way want listeners to know that you’re not a professional fundraiser, right? You’re right, we’re not at all inspector, purely a volunteer, and so i i don’t know any of the sort of hard core things. That fund raisers do. I’ve never worked with razors edge. I’ve never had to send out a mailing myself as a volunteer involved in development committee’s, i’ve been on fund-raising campaigns, but never the person that actually have to do the hard work in the office. All right, so you’re you’re you’re generating awareness, though, of the donor-centric reesing awareness not like right now, what i hope to do in my tweets, besides just venting, is giving the perspective of the person who is receiving the appeals. I think sometimes when the staff person is sending things out, they may not really be thinking they know what their agenda is, they need to have they have a message that they need to get out there trying to raise a certain amount of money, whatever, whatever not understanding how the donor feels that the end merry callon, had a really good quote in a block post last week, she said, don’t put the ease of your inside operations above the weapon you make your donors feel and which i thought was great, because, um, you may have a certain, you know, the way your database works, you want to do it. This way well, that may not be the way that i want my information presented in mary’s case she uses her maiden name. And so if if if it’s convenient for the non-profit to use mr and mrs, that doesn’t work for her so and the non-profit may never have thought about the fact that there are people that are actually taking a fence at some thing that they’re doing. So i hope that in my tweets somebody will say, oh, well, that never occurred to me that that might be a problem for somebody. So, yeah, i hope that that my tweets may occasionally cause a lightbulb moment in somebody who works for a nonprofit. Okay, okay, um, whining i’m just going to fix you up on one thing everybody knows her on twitter is mary calais. Nor but it’s actually, mary kalon rhymes. Okay, sorry. Rhymes with salon. No, no. Ah, good to know. I never knew that. I just have not met her. I just read her avidly and i’ve had the benefit of having her on my other show fund-raising fundamentals that i do for the chronicle. Right, lance? All right, it’s kalon. So just you. Know, i don’t want people thinking that the-whiny-donor has all the answers and one hundred grams clearly i don’t know everything and you’re you’re clear about that to know all right, all right, cool the donor perspective and you like to thank people to this is not all a negative twitter stream you’re you’re very gracious in a lot of time saying you’re thank you came quickly or what a beautiful birthday card i got etcetera, your compliment right and well on another thing that i do on twitter it’s that i do share good content now that i know how to pronounce her name, marries content it always very good she’s, particularly donor-centric and there’s a whole bunch of people on twitter that really are, you know, there’s a whole new hashtag donor love and it’s that donor-centric city, and so i do like to share that content. Um, twitter is a great resource, i think not only do i get to tweet my own stuff, but i have learned so much from reading other people’s content that has informed the way i perform as a volunteer for the organizations that i’m involved in. So i love twitter when you, uh, when you give and we just have about a minute or so before first break you give you you feel very vulnerable, you’re you’re sending a piece of you exactly. There some donations are purely transactional, but there are certain organizations that i give to that i feel very personal about there’s, a crisis agency locally that i give to every year because my brother has needed crisis intervention, so when i give to that organization, it feels extremely personal. I’ve sent a piece of my heart to that organization, so when we do that, we really we want to, we wanted to be noticed it’s not trust transactional, thank us enthusiastically for it. We may really feel personally invested in in why we’re sending to your mission. All right, we’re gonna go out for ah break and come back one day and i will continue talking will get into some of her specifics. Specific urgent wines stay with us, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Dahna oppcoll with the-whiny-donor we’re talking about her her most urgent wines on de eso eso let’s ah, whiny, let’s get let’s, get into some some details because this is this is what you’re known for on twitter, let’s, start us off with something that’s like, you know, your your your top? What what really irks you the most? Uh, there’s a couple things that hurt me the most, and people that read my tweets? No, that i do pay attention to how long it takes an organization to thank me. Um, my husband and i usually sit down sometime in december, last week of november, early december and right out about a dozen checks and send them to organizations, and so they’re all dropped in the mail at the same time. So it’s very clear which organizations are thanking quickly and the ones who thank me within about certainly within a week, while i’m still feeling that glow e-giving i’m impressed by that, um, this time around, i one organization didn’t send a thank you for about six weeks and that’s very noticeable when every other one has already come in and yours lags by about two or three weeks it’s pretty obvious, who was very slow on the uptake with their acknowledgement letters, you know, let me let me just say, just, you know, to relate this to what you said you, you know, you feel like you’re giving a piece of your heart, you said, right? So that’s, very vulnerable, and if you’re not thanked for many weeks, right, how does that leave you feeling? Uh, it makes me feel that you didn’t really need my donation in the first place, that it wasn’t really appreciated, and by then i’ve already sort of almost moved on, you know, i think that there is there’s a sweet spot when you thank somebody where we’re still in the glow of e-giving i sent it off, i’m feeling really good about it, and if you get me back when i’m still really a met feeling good about it, stage, i think that that probably reinforces my glow of clip e-giving whereas if you’re six weeks later, i’m already kind of ticked at you and it’s just not a good thing. Teo and worse, of course, is never hearing from the organization, but but a very late acknowledgement just by the time it comes you’re kind of like, well, finally for i am yeah, you ah, in december, you tweeted something about an organization that cashed your check very fast, but the previous year they have been very slow to thank you, right? And that was an organization, that particular organization actually i had to call them because they were doing a high frequency appeal strategy, and i can’t imagine why that works. And also let me preface everything that i say in my tweets it’s my opinion, i don’t offer expert advice so clearly high frequency appeals work for people. I can’t imagine why, because i find them cortly annoying, but this particular organization was doing the high frequency appeal strategy and i had gotten to more appeals from them before i finally got shanked for my check last year, and i ended up calling the organization and saying, look, i can’t stop sending me so many appeals. So oddly enough, the only option that they could give me was all oer one mailing a years. Of course, i took one mailing a year. What? The high frequency was just it was awful. Are you still supporting that organization? I do, and that’s the thing that’s so frustrating when organizations do something that i find actually offensive, but it’s an organization that i want to continue to support. So, yes, we do still support that organization because i guess one reason why i called them to say, look, stop irritating me with the high frequency of people’s because i did want to keep supporting them. You like them well enough to try to make it work, right? What they’re doing, their mission is extremely important. If you didn’t feel that affinity to their work, you would have just written him off and not called exactly exactly you feel. In fact, it was funny when i told the woman over the phone that her that her organization’s appeal was the last one acknowledgment was the slowest one to get to me out of about a dozen she was really surprised. Ah, in fact, she was kind of dumbfounded, and i don’t know why because they were really slow with their acknowledged letters. All right? Do you recall what she apologetic? Oh, yeah, she was very gracious and i was gracious over the phone. I didn’t, you know, in real life, i’m actually quite the life i have to take your word for that some of it comes across one hundred forty characters, but but it’s it’s probably good that you reinforce it. Alright, right, let’s. See you also. Ah, you also have some wines about donation pages. You mean the reply forms? No dahna online, the online donation pages i don’t do a lot of of oh yeah paper. Well, paypal is kind of difficult. They’re very small organizations that can’t afford better whatever and, you know, so they just do the papal and you and you all you get is a transactional receipt. Your payment of such and such was given to paypal, and it sucks the joy out of it. But you can understand where their why they’re doing that. They don’t have the money, yeah, to develop their own page. Or maybe they’re not there. I’ll bet. Amy sample word may wantto come in on this in the second half, but there are there are payment systems that are not papal that are probably low cost or free for non-profits on dh, they may not, you know, smaller organizations, unfortunately, you’re just not aware, you know, they’re just they’re not. Aware of a lot of tools that are out there so people defected to the big gorilla, you know, with paypal, right? And of course, that’s one of the things because i am not a fundrasing professional, you know, i’m sure that if people in the fund-raising community read my tweets and hear what i’m complaining about, they probably say, oh, come on, she’s a third asking for that kind of service when we don’t have the ability to do that, but as a donor, i don’t know any of that, so i’m expecting something without having any idea what kind of work it takes to put out a website or in donation page or get an acknowledgement letter out on time. Yeah, you are not familiar with the inner workings of a development office the different exactly. I have no clue departments, officer’s service donor, and so my expectations are very high even though my expectations may be completely unrealistic. That’s still how i feel and i would imagine, you know, and i’m reasonably sophisticated. I have some level of knowledge about what happens in a development office, but a lot of donors don’t, so all right, let me go, teo, let me go to one of yours. That that i thought was rather high expectation you tweeted about the heat being up too high in in a non-profit office. You know, that tweet was really tongue in cheek, and it was to the controversy about the wounded warrior project and overspending. And again that’s something that’s completely subjective. How does a donor in your overhead costs are legitimate and when you’re wasting money? So? So that was tongue in cheek. But it was in reaction to the controversy about the wounded warrior project. Okay, i my apology for that one. I didn’t. I missed the context of that. Okay? One hundred forty characters. I couldn’t put it in-kind context, but it was it was in reaction to that. Okay. That’s. Good. All right, so you’re not that unreasonable. No, gosh, no, not not that. Unreasonable. What else you got? Throw out something else that that irks you? Well, let’s. See, um, appeals that don’t recognize that i’ve given before. Oh, yeah, you know, or or of course, dear friend and that’s. Another thing i’ve noticed, actually, sometimes it the smallest non-profits that are the worst of doing that. With the dear friend, maybe they just don’t maybe they don’t have a development person on staff, but you would think that with the very small organizations they’d be able to personalize more somehow, i have no idea how that kind of thing works, but if i’ve given before, if i partnered with you for many years, i think you should acknowledge that in your letter that you know, i’ve been with you for a long time, or i gave last year or whatever, but when i get an appeal letter that has not acknowledged that i’ve given before i noticed that recognize that i’ve been with you for a while. Your husband got one from his alma mater that was a dear friend. Yes, that’s very surprised. Yeah. There’s there’s. No way. I mean, among any level of education, i don’t know with elementary middle high hyre ed that really that’s an inexcusable one. Well, and i stopped giving to my own altum otter because and i was never giving them very much money. So i was never. I never reached the level of where i got any good donorsearch stewardship. I was just one of the masses in the small donors, but, um, i got one acknowledgement receipt sort of letter thing that said, dear college supporter, i have been giving to them consecutively for twenty three years, and i thought, for heaven’s sakes, if you haven’t figured out my my name by now, you really don’t need my donation, and i have not given them anything since then. Well, that’s yeah, i mean, they certainly know your name that’s a that’s a method of keeping mailing costs very low because i know it was this particular thing was sort of a receipt receipt with a letter attached, and so the receipt had my name on it with the notation that i’ve been given for twenty three consecutive years, so it was just a question of i mean, they have it in their database with there i don’t i don’t know how you merge fields and all of that, but they could have put my name very easily on that sheet of paper. Yeah, and they didn’t bother just just to explain, i mean, it’s it’s a method of keeping costs lower because if they have to pay the printer assuming and i’m assuming high volume, but if they have to pay a male house to produce letters that are personalized, as well as receipts that a personalized, each personalized item increases the cost of a of a mailing. So if you, if you print it, if they print your name on the outer envelope versus having a windowed envelope, that takes advantage of the inside address on the letter that that costs more on, of course, that’s the kind of thing that the donor doesn’t know. All i knew was that i had been giving it to them for twenty three years, and and they didn’t use my name. I understand, ok, ok, your perspective, the donor perspective. That’s. Exactly what we’re gonna do is purely my perspective, understand? Um, you got a little disenchanted in in real life when you went to make a donation to your local thrift shop. Oh, yeah? What? You mean when there were so many things i wanted for a twenty foot pile? Exactly. I think that’s the result of the khan mari method book that was so successful lighting everybody’s de cluttering anything that doesn’t spark joy. And so the thrift shops air overwhelmed. Um, but yeah. Ah, that was an example of doing something, giving something and realizing they really didn’t need what i was taking. Suck the joy out let’s. Suck the joy out of it again. Sucked the joy. Right? So maybe thrift shops. And for those who have thrift shops, you know, maybe you want teo conceal that pile, not have the drop off area where the pile is, right. Okay, you know, possibilities dahna perspective. Um, you, uh you well, you want to you want to throw another one out? You got something that you want to whine about? Uh, boring. Thank you. Please use a few exclamation points in the thank you. Like i said, you know, as we noted, i sent my heart out to you. Respond with enthusiasm. This was not a business transaction for me. I like exploration points. So thank you so much for your donation whiny, exclamation, exclamation that’s! All right, but there are people who would disagree with that and say, you know, the exclamation mark is overused and particularly, if you know it’s okay, maybe online and tweeting and emailing, but but to have that transcend too u s mail is inappropriate and bad grammar and ah and bad punctuation, and we shouldn’t we shouldn’t be doing that. So i’m sure you’re well, i’m never into bad punctuation, but an exclamation point well placed, i think can make a difference. Okay, you did have ah, an example of bad punctuation that that hurt you when your was incredible. Your wasn’t i’ve been all over your feet, you know, this is this your was incorrectly dunaj a reply envelope, right? This organization sent out a reply envelope and the idea was good by putting your generous gift makes a difference except that instead of y o ur, it was y o u apostrophe r e. So when it first came the first time it came, i laughed about it. I’ve been a copywriter. We’ve all sent out things with mistakes and just been mortified, but i mocked it. But you know that. Was fine, but the problem was they sent it out in another mailing, and so either they haven’t noticed or didn’t care that they were sending something out with such poor grammar on it, and i did end up sending the envelope back because i intended to support this organization, but i couldn’t resist crossing it out and correcting their grammar, so i can’t imagine a company that a non-profit that would know that they have that kind of error on their reply envelope and still send it out. Now, i’ve, as a professional fundraiser, i’ve been on the receiving end of those types of corrections, et cetera, sometimes they sometimes they come with snarky comments. Was there a comment that you did you associate? You put a comment next to your correction? No, all i did was corrected, and i thought, you know, did you highlight it? Somebody’s already pointed this out, but if they haven’t, they need to know that this envelope is startlingly wrong. Okay, but you didn’t say that you didn’t have that is a comment no, i just crossed it out and corrected the word you didn’t you didn’t highlight it in with a marker. A yellow highlighter know i’ve gotten those two. Okay. All right. So sort of. Ah, an alternative to the exclamation mark yellow highlights. And then underlying with pink, you know, framed, framed in red. Right. All right, all right. All right. Um, what else you got? You want to throw another one out? Uh, let’s. See, uh, goes reply envelopes where you have to fill out the flap? I don’t like those, but the funny thing is, i was i was complaining about this with a group of friends, and they said, oh, we never even bothered to fill those out. We’ve just enclosed our check and let the organization figure it out and i thought, oh, that never occurred to me. I i i’m very compliant. I fill out my reply form, so i don’t know how the organization’s feel about it when people are just enclosing checks without bothering to fill things out, i would think that the organization would want people filling out those flaps. Your friends don’t hate those those those particular flap envelope i don’t like where the flap is the form that yeah, yeah. And you have to fill the whole thing out it. Hasn’t been filled out for you in december when i was filling out, you know, a dozen all at once, it was like it was the reply forms that were already filled out and nicely done. That made me feel good about those those organizations, they filled it out for you. You have pre filled right, but that cost them now going back to when i get that cost them yes, it actually cost him more than leaving a blank. Yes, right. You got a little embarrassed by something stamps, crooked stamps. Yes. I tweeted very starkly about mailing that i’d gotten where the stamps have been put on wrong and i so i sent out this snarky little tweet about meeting to have straight stamps, and somebody replied and said that it has probably been done in a sheltered workshop, which of course, made me feel terrible on now. I hope that i get lots of things with crooked stamps because obviously i would i would love it if people were using sheltered workshops to do that thing. So that’s also the beauty of twitter is that people do respond to me and put me in my place and explained to me that this is why organisations they’re doing what they’re doing. So i learned a lot that way. Let’s, let’s wrap up. We just have a minute left. You loved the birthday card that you got from your local? Why, yes, just in a minute. Why? Because it it was a it was a nice design, but also the message said something about may your day or maybe coming year be filled with the same wonderful things that you’ve done that your donation has done for people here. It’s just really nice and had a cupcake on it. Yes, it did. So the filling the cupcake? Yes, yeah, it was just really nicely done, she’s the-whiny-donor you’ll find her on twitter at the-whiny-donor that’s it i can’t at the-whiny-donor is where she is, whiney, thank you so much for being a guest. Thanks very much, tony. Good to talk to you. Real pleasure. Thank you, sabat. We got social media. Rance with amy sample ward coming up first. Pursuant, i have talked to the ceo. They’re trent ryker ah he’s got thirteen years working in small and midsize non-profits he understands you’re fund-raising challenge and his empathy trickles. Down through the people, other people that have talked to know in the company who work there and in the pursuing products, they’re using your existing data to help you raise more money it’s that simple, pursuing dot com and crowdster i’ve talked to the ceo, they’re too joe ferraro. In fact, i have decided that if i can’t talk to your ceo, then you can’t sponsor non-profit radio because i want to talk to the person who’s in charge, and i want to hear from them how their company is helping small and midsize charities. So that’s ah that’s, a new prerequisite, joe ferraro at crowdster he runs a small charity, so he gets your fund-raising challenges he’s in the trenches with you, and he was a senior marketing guy at t so he knows your challenges and he applies corporate marketing to overcome them. That’s why what i see is crowdster with their well the cutting edge the payment system apple pay for mobile donations because why shouldn’t small and midsize shops enjoy a cutting edge payment system? So you get apple pay and the sites are the crowd funding sites that they build for you are elegant. And simple, they’re easy for you to set up mean, when i say build for you, you know you’re you’re doing the building but it’s all through a user interface and it’s, easy to navigate and easy for your donors to navigate the-whiny-donor would like would like thes sites. You want to talk to joe ferraro, joe dot ferraro at crowdster dot com now tony steak too. Do you want to be a non-profit radio insider? I would love to have you in the inside. We have weekly email alert each week i sent an e mail letting you know who the guest star and with advanced news about my weekly video and also takeaways from the previous week. So if you are a casual listener, so if we’ve got a casual friend with benefits kind of thing going on, then you might want to become an insider and then you’ll know each week who you’ll be sleeping with and what we’ll be doing together. The three of us go to tony martignetti dot com and click the email icon that’s tony’s take two any sample ward? You know her for god’s sake she’s, a ceo of non-profit technology network and ten, her most recent co authored book is social change, anytime everywhere about online multi-channel engagement, she blog’s at amy sample war dot, or ge and she’s at amy r s ward on twitter. Welcome back, amy. Hi. Thanks for having me back. It was fun getting to listen to all those complaints. Well, you’ve got you’ve got a litany of of them yourself, but i know, but you know the-whiny-donor she’d bring the donor perspective. It’s true? Yeah. Okay, uh, let’s. Give a shout out for anti sena non-profit technology conference. What do we need to know about it? Coming up there’s a lot that you need to know about it. Okay, try to compress it into a minute. I think based on the forecast in most people’s locations today, the most important thing to know is that it’s in san jose, california, with palm trees and sunshine. So doesn’t that sound wonderful? Very nice. Okay. And where do we go for it? Yes. So the conference is in march, the twenty third through the twenty fifth in san jose. And there will be an overwhelming opportunity for tons and tons of knowledge and networking because it’s two thousand people over one hundred twenty five educational sessions and three days so you can get the agenda. You can get the registration information. Everything you want is that and ten dot org’s, flash and t c and who is hosting the live audio stream and tc live for people who can’t attend someone that you may know this thiss a pretty interesting guy. Tony martignetti interesting that’s, the best you could come up with like that thing was an ellipsis at the end. I can’t fill in everything else on the radio. Thank you so much. I mean, charming would’ve been good. I’m not going to fill them all in for myself. Funny would have been nice, right? Personality driven host. Ok, thank you. Yes, i’ll be hosting ntcdinosaur. So if you’re not able to go, you should go. You should definitely go because it is a terrific, smart conference. But if you can’t there’s ntcdinosaur the live audio stream that i’ll be hosting. All right. Ah, we pulled. I asked you to pull the ah ntcdinosaur dafs because non-profit thean ten staff thankyou, non-profit technology network. So much of technology is social media. And, uh, you got some? You got some rants? Yeah, it was exciting and a little scary that i put out the call the staff and very, very quickly, you know, the floodgates opened and people even commented, i didn’t realize i had so many complaints and let me start complaining. So we’ve got a lot from all the different intense, okay, let’s, see where we go? Let’s, uh, since we were with the the-whiny-donor why don’t we start with twitter? Yeah, okay, well, i think we’ve got a lot on twitter and i think twitter because other platforms have kind of followed, followed suit, you know, over time, other platforms introduced hashtags, for example, so some of these things trickle over into other platforms, but i think most folks here and tenet lee still consider them core twitter complaints, so a few of those are based in the world of bach and all of the content on twitter that is just totally automatic through little plug ins and box that people have enabled on their profiles and staff could have gone on for days about bots and how much they like them. Yeah, i think i wonder if twitter is just going to be you know, in five years, it’s going to be a bunch of butts talking to each other. Thank you. Thank you. Want teo talking to itself? Welcome, welcome. Thank you for following commune dot. Thank you for all you know, they’re totally some of the examples staff brought up the things that you automatically tweet to you or that automatically send you a direct message. A private message saying, you know, thanks for following. And i was laughing when the-whiny-donor was complaining about those generic messages that say, you know, fund-raising appeal that just says, do your friend, you know, please donate when people are trying to use these boss on twitter to create some weird level of personalization, but it’s twitter, you know how many of us can write out our full name in our account or, you know, a lot of people just have ah kind of shortened abbreviation. So then you’re getting these these direct messages as if their personal but they’re not they’re from a body that say, you know hi, amy rs lorts all in one word, you know, please go check out our website and donate like, what is this is so weird? Stop. Stop the bottom! I see the ones i see the ones was, you know, have a good and then there’s like too many spaces. And then it’ll say friday, and then there’s another couple spaces and a period like they they have to leave room for the longest day of the week, which i don’t know what which has the most letters, but like friday is a short one, so it doesn’t, you know it’s just it’s weird, but i think you know, there’s another there there’s the the complaints that we can have about box where it just feels weird or the content doesn’t make sense. Or, you know, it’s obviously not personalized, but staff also brought up a number of examples where people have, you know, it’s, not it’s, not the same whereabouts kind of tweeting at people for you, but the body is making it so that your account is automatically replying to other people or automatically retweeting certain accounts. So there’s people who have said, you know, any time this other account tweets, i wantto retweet it, but there’s no contacts there, so literally anything that account tweets you’re now re tweeting, that doesn’t work well. I mean, that’s, obviously waiting for disaster to enjoying zoho had what’s that, like, enjoying my birthday today, you know, which is not is not the greatest tweet, but, you know, a bunch of friends for my birthday, you know, getting together for my birthday today. I mean, you know, i could i could tolerate some that’s personal stuff, but, you know, to retweet that, right? It’s, ludicrous it’s, right, that you have other people just automatically re tweeted someone else’s you ran from personal tweet, but the other example, you know, where, where, but are going to make you look really bad? You know, if you’re automatically tweeting or replying to people’s content so i’ve seen this trend now where folks have enabled bots to say, like, you know, oh, you are my my highest engaged, but, you know, follower this week or my no thanks for the retweet on this, it got the most retweets or, you know, those kind of it’s like sharing stats somehow like it’s a competition, and we’ve seen, you know, in ten content for example, it’s, we don’t like that these occasions happen, and we do post this content, but when community member passes away, we will post about whatever happened and provide some honorarium language and, you know, allow for a lot of community members to find out the news from from their own community, which normally means a number of community members right in with their memories and, you know, it’s it’s, a very sad but touching opportunity to kind of bring the community together on dh grieve a community member who’s pass, but because people in the community have these bots turned on, it means a post that is sharing memories of a community member that’s now gone will be turned into tweets that say, you know, thanks for sharing that great post. It was my highest one this week or something, and that feels so horrible, you know? But again, you’re just leaving the body. They’re not gonna have any contacts, the body’s not going to turn off when it’s not appropriate it just put your account into a bad place, you know? It just does what you’re telling it to do. Yeah, there’s one osili i don’t want to appear to be a hypocrite, there’s one that i i use and i continue it because people like it. I get lots of likes and are they still know that what they’re called now favorites on? Is it likely i entertain their word? Yeah, is it likes now our favorite? I don’t know, but the heart when the heart goes on and people and people do react to this one it’s the one with its clear because i label it i mean it’s labeled by commune dot i t i don’t, i think it’s kind of dishonest if you pay the have that that tag taken off so that it looks supposed to look real, but so it says courtesy or, you know, thanks to community or from community and it’s the one that says you’re you’re the you’re the, um you’re the new follower with that’s the highest rated or so are the most popular new follower this week or something like that, and i didn’t like it because it looks phony, but people like people who get it like it. Who people who are named in it, they favored it, and sometimes they are t it now, not too often with the artie’s, but it gets lots of it gets lots of favorites, even though it’s blatantly from community on my stream so that’s, why i that’s why i think you’re welcome you’re welcome, teo use the tools however you would like there will be no inten staff person harding or re tweeting that post people like it. So you know, if there if there along with me on twitter and they like it, that’s, why i’ve kept it up, but i don’t want to be hypocrite, not not make that explicit, all right? Yeah, okay, let’s see, maybe i think, you know, leaving the world of body, um, talking and of course, like i said before, super big on twitter, but of course you’re going to see examples of boss on other platforms to but again, another piece that’s big on twitter and we see going elsewhere, but that staff are just driven crazy, crazy by our when people basically turned their entire post into a hash tag like every word is a hashtag or you know, it is one long one hundred forty character hash tag that’s trying to be a sentence because hashtags are meant to provide context to your post, right? And they’re meant to connect that content you’re posting into a stream. Of similar content, right? It’s it’s a topic this is anything related to non-profit radio so when your entire poster hashtags, it implies that you have nothing else to say other than i would like to be an account visible in lots of random streams. So if you’re not providing any message, you’re just you’re just dragging it into lots of spaces let’s, do one more on twitter, the the follow on follow-up follow dance oh, god that’s the harsh one and, you know, i think a part of that is i’ll get the notification that somebody has followed me, i look at their account and i choose to not follow them back and then they tweet me, you know? Hey, i would love to connect with you the very first time they do that, i say, okay, well, it’s not hard to find how to contact me on the internet, you know, you here’s my e mail address feel free to reach out and then they don’t know that i don’t hear anything more from them and then a month goes by, i get a notification that they followed me and they send the exact same tweets saying i would like to check with you. So at that point, i tried to give them the benefit of the doubt that they were a human. But now it seems that they are not trying to act that way. So in the meantime, they done followed you and then followed you back to try to get your attention. Exactly. You again followed you again. Yeah. Yeah, i know. And that’s, you know, that’s enabled by technology. I know it. And ten, you recognize that technology has a downside to that’s enabled by men i get. I get these weekly emails. People who want followed you. The new followers you have here is this the stupid people who want followed you and and you’re and they’re not follow you. You follow and they’re not following you back or something, you know? Please, i delete that nonsense. I should turn it off. It’s gotta be a it’s. A it’s. An option. I chose somewhere. Uh, tell you what i think. I think it can be turned off because i turned that off a long time ago. Because, you know, to your point, it just makes it feel like it’s. Kind of like when? We’ve talked in the past about vanity metrics. Yes, because it as the platform, whatever platform is every platform, is going to try and force these things upon you. Just because it’s highlighting something doesn’t mean it’s actually the most important aspect of that bull, you know, making an action an action item just because they’re highlighted exactly, exactly. All right, we gotta go out for a break. Amy and i going to keep talking about the the social media rants that came from the intense staff. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation, top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m lawrence paige nani, author off the non-profit fund-raising solution. Duitz welcome back to big non-profit ideas for the other ninety five percent. Oh my goodness, would lawrence pack nani, please start pronouncing his name? Panjwani lorenzo panjwani you’ve heard me rant about that before, but it’s it’s wine and ran today, so i’m i’m i’m repeating myself live listener love did you think i forgot? Live listener love dafs please st louis, missouri, new bern, north carolina, new york, new york we’ve got to washington, d c home villa p a, brookline, massachusetts, milwaukee, wisconsin live listener love to each of those city and state cities and states live. Listen, love plus, we got a couple that are, uh they seem to be masked. We can’t tell what city or state you’re in very strange, very strange, but you’re in the u s mexico city, mexico live listener loved to you, tokyo, japan, konnichiwa and, of course, seoul, south korea, always checking in just like just like japan, always seoul, south korea on your haserot we got taiwan tai chung in taiwan ni hao any simple word is in ah, portland, oregon and ah, we got some more rance so let’s move on to some other ah social network other fat forms? Yeah, let’s ah, let’s look at instagram. We got meghan. Meghan contributed some things about instagram what’s she got to say there megan had lots of complaints about instagram, primarily that you can only post from your phone when you know, i think from a lot of organizations perspective we’re normally scheduling all kinds of pieces of content right across the internet on different days or around different campaigns and feeling like, okay, i’ve got my computer open where i’m tweeting and posting the facebook and doing everything else, but then i have to go get my phone, make sure i’m logged in, you know, and posted this from my phone, which i think the root of some of that complaint is that posting anything from your phone on behalf of the organization, just like exponentially increases the potential that you’re goingto spell things wrong because we all have experienced auto correct on our phones. So so she really wishes that she could post from her computer to instagram, but staff staff sent around a lot of fake instagram captions that were all hashtags thing. I think instagram is very much a world where people go crazy with because unlike twitter, that at least is stopping how many characters you can use instagram just let you keep adding more hashtags. You know, i’ve got friends of mine and that they are my friends, so i don’t want to get get disconnected from them. But, you know their instagram post included like i swear it must be things that they’re just seen out their window. I don’t know how they’re coming up with, you know, just word what you don’t know what the relationship of the weak things they had back-up list that aren’t even in the post, you know, it’s, just like anything that comes to mind, word association becomes a hashtag ah let’s, go to aa, we want to thank meghan, where at the end we’re going to shut out all the contributors. Okay, okay, but let’s go let’s, go to ah, facebook, you got some ideas on facebook? Naturally. Oh, yes, i think facebook, we see some of the boss that we talked about earlier, but the big thing on facebook that folks were complaining about is the relationship between twitter and facebook and organisations thinking that they’re somehow saving themselves time by making it so. Anything they posted facebook, you know, automatically goes to twitter or vice versa. Anything from twitter goes to facebook, but they’re different channels. You have different members of your community in those two different spaces. You know, we’ve talked about all this before. It shouldn’t be the same message, but further, you don’t want to tweet that’s literally just a facebook link to a post because it doesn’t even say anything and under quitter, you know, it’s literally just did you are el facebook, dot com slash whatever, right? So that was a huge a huge no, no, that staff talked about was that cross posting and who knows what? Um and then, of course, ash brought up something that we do see all the time, by people and by organizations, and that is, you know, this knowledge or or assumption that posts on facebook do better if there’s a picture. So we better go find a picture and they just pull a picture off the internet that still has, you know, stock photography still has a watermark because it’s not just, you know, and they’re just hoping that they can crop it out and it looks ok, but there. It is, you know, looking looking. Totally stolen. Yeah, right. Blatant self with the watermark removed. Yeah. Yeah. Okay. Megan, had megan had one about our fitbits? Oh, gosh, yeah. I mean, make it megan kind of wrote a longer message are longer rant to everybody about this, but ultimately those kind of a different world of boss, i guess where people are enabling their phone or different apse that they used tto auto pose all of this personal data about themselves to facebook so it just automatically posting, you know, i just walked half a mile and now i’m a starbucks. Great will all track you down. Why are you why are you enabling all of this personal data sharing just to be automated all the time? You know, that was a huge, huge ran turn that off. I mean, that’s an option, right? When you buy a fitbit it’s gotta be when yes, definitely and turn that nonsense off if we wait if we didn’t, if this was only a podcast and we’ve we didn’t have affiliate versions, i would i would have said something stronger than nonsense. But e i can’t i can’t say it because we’re governed by fcc rules on the affiliate side let’s go to ah let’s goto linked in okay endorsements, yeah, lengthen thie endorsements we had an interesting conversation with staff because ah lot of the things that we were complaining about are not necessarily the way you know you are. I are using the tool, but the way that lincoln has set the tool up for us to even be able to use it. So one of the biggest complaints was that any time you’re on the site, unless you kind of go to someone’s profile and click that you want to connect with them and are able to write a message anywhere else, it has that button, you know, connect with this person, you click it and it never it just sends a message. It just sent that generic, you know, with you only dinner, whatever. So there’s no, the the platform itself doesn’t even allow you to share a message or say, hey, i’m the one you met at the conference. Yes, today or high, i’m a really human and i would like to talk to you, you know? It just sends these automatic messages, which make it feel make it feel like now people aren’t going to know if you’re for real or what your intentions are, you know, there is a way, right? Like you said, you have to make the effort to send a personalised invitation to connect, yeah, exactly, lets on. And then we went down a rabbit hole about lincoln talking about endorsements. All right, we got to do this one your time, lengthen it, try and suggest that, you know, i endorse you, tony, for random words or tags, essentially and staff we’re talking about things that they have been endorsed for by people who have never worked with them, that, you know, they’re not they’re connected to on lengthen because maybe they know who they are, but it’s not like they’re a colleague who’s saying, oh, you know, tony, it worked with you on the radio show for two years. I would totally say that you’re really great at that or great interviews or whatever it might be, but someone who’s just met you, you know, shouldn’t be endorsing you for things, and then staff were saying, you know, best any one of our ten staff members has been endorsed multiple times. For cat, you know he doesn’t work in veterinary and any work we got a way, we got to leave it there. We’re gonna leave it there, but let me give a shout out tio dan and meghan and ash ash, by the way, clout. I can’t stand clout. Thank you for pointing that one out. Just just burn it. Bethany staff, do we get everybody who contributed? I think you do. Andrea. Andrea! Andrea! Thank you. Alright, amy sample ward. You’ll find her at amy r s ward. Thanks, amy. Thank you had wrapped out of fast let’s. See next week innovation in mississippi what it’s like for two black women doing social change in the deep south? Monisha nyandoro works in the grassroots and cassandra welchlin works at the policy level. If you missed any part of today’s show, i implore you find it on tony martignetti dot com where in the i’m just not sure about the singing this year, i don’t know responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled pursuing dot com and by crowdster online and mobile fund-raising software for non-profits now with apple pay mobile donation. Feature. Crowdster dotcom are creative. Producer is clam meyerhoff. Sam liebowitz is the line producer. Gavin dollars are am and fm outreach director. The show’s social media is by dina russell, and our music is by scott’s dying. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Buy-in what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Amador is the founder of idealised took two or three years for foundation staff, sort of dane toe add an email address their card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for September 11, 2015: The 9/11 Giving Effect

Big Nonprofit Ideas for the Other 95%

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My Guests:

David Campbell & Cristine Cronin: The 9/11 Giving Effect

David Campbell is associate professor of public administration and department chair at Binghamton University. He has first-hand 9/11 experience from his work as vice president at Community Service Society (NYC) on September 11, 2001.

We talk about his opinion piece from 2011 in The Chronicle of Philanthropy, “The Lessons of 9/11 Philanthropy.”

Then Cristine Cronin, president of NYCharities.org is with me to discuss the first online giving responses to the attacks; what’s changed as a result; lessons learned about responsiveness and collaboration; and the future of the “Donate Now” button.

Both interviews are from Nonprofit Radio on September 9, 2011.

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s september eleventh that’s always a touchy day for me, which makes it me especially glad that you’re with me, i’d bear the pain of otitis media if i had to hear that you missed today’s show the nine eleven giving effect. Christine cronin, president of n y charities dot org’s is with me to discuss the first online giving responses to the attacks what’s changed as a result, lessons learned about responsiveness and collaboration and the future of the donate now button. And david campbell, associate professor of public administration and department chair at binghamton university, he has first hand experience from his work as vice president at community service society and why, see, on september eleven, two thousand one, we talked about his opinion piece from two thousand eleven in the chronicle of philanthropy. The lessons of nine eleven philanthropy those two interviews air from non-profit radio on september ninth, two thousand eleven. Then christine cronin joins me live to share her reaction to what she said four years ago, and consider whether nine eleven still impacts giving on tony’s take two. Where were you on september eleventh? We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuing dot com let’s get started with the nine eleven giving effect here’s christine cronin with me in the studio now is christine cronin. She led the creation and launch of charity wave dot com, which was one of the internet’s first e-giving sites started in nineteen ninety nine and as a result, she was on the front line of e-giving on september eleventh, two thousand one, she has worked in washington d c including as national president of women’s equity action league, which led the successful passage of title nine originating sports equity for women. Christine is now president of n y charities dot or ge. And i’m very glad that her work from september eleventh and today brings it to the studio. Christine conan, welcome. Hi, tony. How are you, it’s? A pleasure to have you. What was the state of e-giving in two thousand won? Well, right from the start, which i got involved in nineteen, ninety nine people were very cautious about using their credit cards online and so the ones who were who had even been there yet were what i would call the early adapters. So people who are always the first to do everything and and i also noticed that a lot of credit cards were being used because of awards and points. And so people love switching from check writing to credit card use for philanthropy because it allowed them to collect more points that charitable pursuits the thousand dollar gift gets me a thousand miles. So that was actually a help to getting app getting use of cards online. Absolutely. And i still see that today with our clients, people who want to do gif ts in the five and six figures by credit card for all those valuable points you were at charity wave tell us about charity wave. This was on september eleventh, two thousand one tells about charity wave. Well, justice charitable giving is often a small project within any company. Charity wave was built at the instigation of the chairman of a computer encryption firm called wave systems and the chairman who his name, peter sprague and he’s, the former chairman of national semiconductor. For thirty years, i wanted to use his fledgling e commerce infrastructure for charitable giving, but nobody in his company, which was scientists computer geeks, you know, really understood what he was talking about. And so he was helicopter skiing with a mutual friend one day, and he said, i want to use my e commerce infrastructure, charitable giving nobody understands what i want to do, and my mutual friends said, i think i know someone who would understand and of course, a lot of my background was non-profit so they called me from the mountain, and they said, would you meet? And i said yes and that’s how it all began, okay? And then, well, let me remind listeners that we’re live tweeting and the hashtag to follow is non-profit radio hashtag non-profit radio and just to sort of set the scene for moving us to september eleventh, i was monitoring a chat small non-profit chat, which is hashtag sm and pee chat, and i was not just monitoring, but i was on that this morning run by pamela grow and you can follow pamela on twitter, using that name at pamela grow and one of the quotes that i was really poignant to. Me was from someone who said he was in the tenth grade. And on september eleventh, casey deal away. He’s at k c, j, d and he said, you know, a tenth grade, just trying to figure out what it all meant september eleventh what? What was the charity wave response was immediate? You were up that afternoon, right? Tell us that. I know, and it actually wasn’t me who was the original instigator. We were a cz much in shock as everybody else in new york city, and we actually were at fifty seventh and sixth avenue, and i look down, you could see everybody walking because public transportation had stopped and everybody was silent and we were glued in front of a television, and suddenly a young staff person turned to me, and he said we should set up an emergency relief site, and i just stared at him for several seconds because never in my wildest imagination had i thought i would ever set up an emergency relief site for new york city, and we were already working very closely with united way international. So we were handling charitable giving two disasters all over the world for united way international. And yet this was still just such a stunning concept to me. But then i realized he was right, and i called our engineers, who were based in massachusetts and where our servers were, which were completely safe, and everybody just jumped on the idea, and we had a sight up that afternoon with united way international. So you pulled yourselves away from what everybody else was watching toe actually dig into work, right? It was up that afternoon, you know? And what was the what was the first response i know in the first few days or a week? Well, it was interesting that evening, i was still at the office, and i just wrote an email and i said at this time of, you know, profound tragedy, you know, i just want you to know that we’ve set up an emergency relief site for washington, new york and pennsylvania, and one hundred percent of your gifts will go two victims of these tragedies and what really surprised me because i think many of us did not know that the phones were down and we were so swept up in watching television and in the in the moment that we didn’t realize the phones were ringing and people all over the world because i wrote to everyone in my address book, people all over the world wrote back, and their first words were, thank god you’re alive because no one could reach any of us, and we didn’t even know that i mean, it had just went past us, but then immediately the gifts started coming in, people were desperate to do something, and the gifts came in from all over the world all over the world, and we are going to talk a little about the international response you got. But so even that afternoon and that evening, gifts were coming in. Yes, you have to take a break with christine cronin. We’re talking about the nine eleven effect she’s, the president of my charity’s dot or ge take a break and stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website. Philanthropy. Dot com fund-raising fundamentals the better way. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, you can join us on twitter the the hashtag to follow is non-profit radio if you’d like tio call and talk to christine kronen were at eight seven seven for eight o for one two oh eight, seven, seven, four ito for one two oh, from the small non-profit chat that i joined earlier this afternoon earlier this morning, this came from amy cept. She said, my stomach still drops thinking of nine eleven. Amy cept is at nim beust. And i am b y christine cronan is with me and she’s, the president of n y charities dot organ had direct firsthand experience on september eleventh. Christine, um, we talked just briefly, but what? I want to get into this a little about the international response that you got from from charity wave what was happening? It was amazing because we were affiliated by the next day with the new york times nine eleven fund and united way international. I mean, we were seen as a very serious player in the e philanthropy space. And so people wrote to us from all over. The world and we were in the new york times every single day as part of their giving campaign, because i just want to clear united way as well as new york times media’s giving right was need e-giving cases was where the charities you had started with, right? Right? Well, i called jack rosenthal, the president of the new york times company foundation, who we were already working with on neediest cases, and he said, you know, give me a few hours, and so by the next day, the new york times nine eleven fund had been initiated, and so we we went with those two major charities, so as a result, we were getting emails from people all over the world and and very, very touching emails. I mean, even today when i read them and i re read them, i realized how important it is for people to be able to reach out and express their feelings during a disaster and people all over europe and japan and other parts of the world, we’re writing to say something about their feelings about new york and in the depth of how they felt strongly about new york city. Whether they had been there or there, they had grown up there and that they wanted to do something and so many people throughout ideas like we can create these t shirts and we’ll sell them here and then we’ll send the money and every email it seemed at the time ended with what do you think? And i and i felt absolutely compelled to stay every single night, you know, until eleven and midnight responding to all of those. What do you think? Even though i didn’t necessarily know the answers, people were looking for an outlet, a place to do something and you charity wave and other outlets that eventually a rose. I gave them that opportunity. A little boy wrote from switzerland, and he said, i want to do something, but don’t ask me to raise any money, tell me what i can do. I mean, it was just some of them were just heartbreaking, so it was so it was very time consuming, but i did it on. And how about financially? Just in terms of the response to the site that way? Yes. Now remember, people were still hesitant about credit cards online at the point in time, but there’s something about a disaster which helps people, you know, jump over the fence and start using them and to quit writing checks. And so there was quite a surge in online giving, i think you know, overall within about six months, thes site raised just under two million dollars, which at that time was a lot for online giving for those who will be listening to the show on the archive. Trending right now on twitter is the hashtag biggest lesson learned from nine eleven so if if you’re listening live, you can look at that hashtag but for those who are in the archive you khun listening to the archive you khun, listen, look back to the hashtag biggest lesson learned from nine eleven and so let’s christine let’s turn to some of the lessons first, how how do you see online giving compared to other other methods of giving? Well, i was very used as everybody was in the non-profit space to direct mail and the average gift through direct mail for years had been around thirty five dollars, when i began working at wave systems than charity wave in nineteen ninety nine. One of the first things i noticed was the size of the gifts, and i thought to myself, wired there’s so many hundred dollars gifts, you know, it didn’t make sense to me, and i finally began to realise, as did others who were involved in philanthropy around the world, that people will give more with their credit cards than they will win the writing checks, and i sort of explained it to myself if i’m in macy’s and i only have a check in some cash, i’m going to spend less then if i’m in macy’s and have a few credit cards on me and so that’s sort of how i explained it, okay, but then the challenge, of course, becomes acquiring the donors online versus doing more traditional direct mail. Any advice around around that? Well, often they find you. I mean, i’ve actually found it easier to be online and to be in search engines, and two people find us more than we’re not spending at all this much time looking for donors, as we did before and let’s explain what is and why charities dot or ge? Well, after the internet bust, the wave systems had to shut down various parts of the company, and we were we were never something they made money on, in fact, you know, they were funding their funding it and and they were absorbing credit card fees, so we were oh, so truly one hundred percent of the gifts in the credit card processing fees went directly to the charities that that wave charities was they never anticipated nine eleven when they set up that procedure, and so we were, you know, immediately targeted as something they had to shut down. And so the chairman, at that point peter’s break said to me, well, what do you want to do next? You know, i’d be happy to help you, and i said, we know so much i said we should do this as a non-profit and he looked at me, he wasn’t sure you were okay, he was going to be part of that, and i said, oh, you’re going to be chairman started recruiting your board instantly in the first conversation, brilliant, and i said, but i would like, i don’t want our efforts to be so dispersed. I mean, we were really national and any charity in the country could have started using us his charity way, but it was very difficult to do. Unlimited resource is and so i said, let’s, just target a space and do it really well. And after nine eleven, you know, it was so obvious to me that i wanted to target new york because of the emotionalism of that entire time period. Okay, so and why charities dot organism is a portal that leads people to e-giving and also information and even volunteering right for new york chadband tax returns on every charity in new york state. And i figured there were about twenty five thousand, but there were really closer to sixty. And now there’s closer to over one hundred hundred thousand, right? So a little less than ten percent of all the charities in the country with all the public five o one c three charities, which is, like one point three million. Roughly one point, four are in new york state are their sites like and white charities dot or ge in other states? Well, just about everything has been tried. And there was certainly one called touch dc, which has now been sort of absorbed into network. For good, and then there was one out of louisiana, which was started by the louisiana givers, but it didn’t last. It was sort of what the internet boom was all about, just hundreds and hundreds of efforts to try to make something go. But i would say probably eighty to ninety percent of these things died because there weren’t the resource is to keep it going. And later on, we’re going to be joined by professor david campbell from binghamton university, who has an op ed piece in this week’s chronicle of philanthropy about lessons from nine eleven and the three of us will be talking a little about some of the charities that were created right around nine eleven and how few of those have actually exactly of those have actually survived? So let’s let’s move a little to the future of of online giving. What? What do you see as important? Or maybe some things that charities generally are not doing online, that they should or trends? Well, everybody pretty much knows they’ve gotta have a vibrant website, and they’ve got tio got to make sure the meditate eggs air, working with the search engine, but the problem really is is that often the staff at small non-profits aren’t trained in these areas and as you know, like ninety percent of the non-profits air subsisting on five hundred thousand dollars or less that’s why we’re big non-profit just for the other ninety five percent exactly, and so, but but the internet really has made many, many things easier, and i intentionally hyre young people because they know so much more about technology. Well, and even that idea on september eleventh, you said, came from a young staff person person absolutely so hyre the young certainly we’ve had lots of shows devoted to social media presence for non-profits how important that is and how even just get started. So listeners, you can look back to the archive for how to get started in social media, even if you’re a small shop and why charities dot org’s, there are facebook presence. Oh, yes, but that is his vibrant as it should be. So we we do run unlimited resource is and and we’ve had over fifty million dollars go through when, you know, we started on a shoestring in late two thousand four and so that’s a lot of work it so it’s a lot of effort on the part of staff to make sure everything goes well. Yes, and every charity, nearly every charity starts on a shoestring. There may be the the well endowed family that supports a charity in the outset because a family member because of a family member’s passion but that’s the unusual case nearly everybody starts out with a very small budget, very small board and a lot of passion. And how do you turn that into move that toward, you know, more of a business model, and there are ways for small non-profits do that as you’re you’re describing, but it also, you know, sort of explains, as you said, so many of them then go out of business because they are all start with passion, and if they’re lucky, they start with money. But, you know, you can’t it’s this it’s a heavily regulated area, and so there is a lot to do to keep a non-profit going and there’s a lot of paperwork that needs to be filled out by people who didn’t realize that that’s what they were getting into that’s, right? We had a show, just a couple. Weeks ago with jean takagi and emily chan are regular legal legal contributors talking about alternatives to starting a non-profit and some of them one of the ones that they like to quote the first when they’re talking to someone who wants to start non-profit is collaborating with an existing organisation, and we’re gonna talk about that with professor campbell when he joins us, we have just about a minute before the break, what do you see is the future in online giving? Well, it’s very exciting because i mean, the young people coming up, i feel like they almost have ah, charitable jean, you know, that we didn’t necessarily have, you know, and they i really can’t even envision a life without charity being a portion of it. Plus they been handling and dealing with technology since they were, you know, two and three and four, and so they have a level of comfort with technology that many of us never had. And so i think we’re going to be seen so many exciting effort’s online and on the internet as a result of this generation coming and rushed on dh younger than generation y with christine cronin she’s the president of n y charities dot or ge? She has first hand experience from september eleventh in online giving. We’re going to take a break right now after the break, we’ll be tony’s take two and then i’ll be joined by professor david campbell. We’ll be talking about his op ed piece in this week’s chronicle of philanthropy, which is based on lessons learned from his firsthand experience in september eleventh giving so i hope you’ll stay with us all that coming up first, pursuing you need more money pursuant helps you raise more money. They’re perfect for small and midsize shops because they have online tools and that means you pick what you need. You don’t have to be all in for some big program package that’s more than what your organization really requires prospector platform. I’ve talked about this before finds your upgrade ready donors who are lurking in your database, you know they’re in there, but which ones are they find them and engage with them through prospector platform. Pursuant dot com, you’ll raise more money. Where were you on september eleventh? I was on the campus of st john’s university in queens, new york, that school is up on a hill, and i was able to see the world trade center in lower manhattan, and i remember switching between watching close ups on tv and looking out my own view out my window at my office window, the office next to me had a tv in it, and i remember going back and forth between the tv and the window like the tv didn’t seem riel because it was removing me from something so close just a few miles away, but obviously looking out the window made it ah made it quite riel and there’s, no mistaking or forgetting about what you see with your own two eyes and asked on facebook and twitter where people were patrice morgan, she was home in greenwich, connecticut, watching on tv and knowing that her husband, rick, was on a train to grand central terminal in new york city no smartphones than two thousand won, so she knew that he didn’t know what was going on our own. Claire meyerhoff was in her radio days. She was anchoring the news for yusa today channel on x m radio and from their washington dc from their washington, d c studio teo, she was doing breaking news for them on on that day, michael graciano he was walking into seven world trade center and remembers seeing the first crash and debris falling around like rain. He says september eleventh. Like i said, always a little touchy for may. Still, fourteen years later, that’s tony’s take two for friday, eleventh of september thirty sixth show of the year, affiliate affections affections out to all the listeners and our many affiliate stations throughout the country. Affections? I mean, i’d love to say affiliate love, but i don’t get the liberation there, so you know it’s love, but we call it affiliate affections. Likewise, i’d like to say podcast love to all the podcast listeners, but, uh, it’s, this doesn’t work for me, so sending pleasantries toe all our podcast listeners over ten thousand of you, you know, it’s really love but podcast pleasantries and live listener love where’s that going let’s, start let’s start here in the u, s st louis, missouri, new bern, north carolina and do cane, pennsylvania live listener love to those listeners in those cities and going abroad. Xiao yang, china, ni hao seoul, south korea always checking in seoul. So grateful to you, i know i saved all time, but that’s, because because i am so grateful. Anya haserot and tokyo, japan konnichiwa also joining us tashkent, uzbekistan welcome, uzbekistan, lovett live with their love to you let’s continue with the nine eleven e-giving effect. David campbell joins the conversation i’m joined. Now i’m going to bring in professor david campbell. He is a professor at binghamton university and chair of the public administration department there. On september eleventh, two thousand one, he was vice president for programs at the community service society in new york city, and they were affiliated with the new york times need his cases, which christine cronin was just talking about will bring all that together. We’re talking about david campbell’s op ed piece in the chronicle of philanthropy this week titled the lessons of nine eleven philanthropy a decade later, i’m very pleased to welcome to the show from binghamton, new york. David campbell. Thank you, tony david, i well, i know you’re actually not in becomes and right now you’re unethical, but has binghamton doing there’s? A lot of flooding there and evacuations. Twenty thousand people have been evacuated in in binghamton, still a state of emergency, the building where i work has been flooded, at least the basement and and the first floor things are pretty grim, so i guess i would ask your listeners, too. Check out the local charities in broome county, united way of broome county and others that are looking at ways to provide assistance to the many people in the southern tier who’ve been affected by the flood. David on september eleventh you were vice president at community service society. Why don’t you explain what that organization did? Community service society is on old line social welfare organization that has always focused on the needs of low income new yorkers, and after nine eleven, we were sort of faced with the challenge. How does the organization adapt to this very riel and new set of circumstances facing new yorkers? And and a lot of my offense piece dealt with how we responded and how other established organizations responded to nine eleven as well. If you wanna link teo david campbell’s op ed piece, go to my blog’s m p g a d v dot com and in the post for today’s show there’s a link teo read david’s op ed piece we’re live tweeting the hashtag is non-profit radio were also on the phone, so if you want to call eight, seven, seven four aito for one two oh, for those who may still use the phone and maybe you’re not on twitter, david, you point out. Well, actually, before we go there, community service society was related to the neediest cases in new york, the new york times charity, right? Yes, for the new york times neediest fund, a seven or eight established non-profit organizations, the community service society is one. And after nine eleven, the new york times created a special new york times nine eleven media’s fund and, uh, supported those same seven or eight organisations and one or two more that were so specifically focused on disaster relief. So christine cronin, were you aware of community service society? Very much so we had a we had a donation screen and dropped down with every one of the seven agencies listed. So we were very involved. And david. Then on september eleventh, you well, from september eleventh, you’ve just to point out some some lessons for existing charities. And one of them is that that they’d be willing to step outside their traditional role. Can you can you say a little about that? Yes, i mean, this was the thing that troubled me the most. The story i tell in the op ed is having come back to new york on september thirteenth and talking to david jones, the ceo at community service, a sizing. Well, what should we do? And i thought disaster relief that’s not what community service society does and david’s comment to me was any organization to be relevant has to be responsive to this new big need facing new york city, and we had to figure out and he was right. We really had to figure out how do we adapt the capacities and skills we have as an organization to be responsive to these new needs? Faith thing, new york city residents, and we did it. It wasn’t as big a stretches, i thought, and i think one of the lessons is that organizations can adapt to new circumstances and make a big difference that way. And how quickly would you say you? You adapted and we’re ready to go? Well, we had always provided emergency assistance to families facing housing challenges so we were able almost immediately, to say we’re going to move away from finding providing exclusively eviction assistance to providing emergency financial assistance. We could do that within days, subsequent to that, we had to really learn what is this? What are the new needs that other new yorkers air facing? And how can we change our services, for example, providing information toe local non-profits about new disaster relief benefit? We did that kind of education that took us two, two, three, four weeks, but it was really sort of based on how the, how the system of disaster relief was evolving. So we had to evolve with other new york city charities who were trying to figure out what to do at the same time. The learning and adapting and christine, that was your lesson you you learned and adapted immediately when you’re young staffers suggested that you need to do something that right. Assume it’s a disaster happens it’s no longer business as usual, and you’re sort of like playing it day by day, hour by hour, and suddenly you may be in a room with twelve other charities who you sort of have friendly rivalries with because you’re all pursuing the same pots of gold at various foundations. But all of those rivalries have to end during a disaster, and it becomes simply what can we do? What we do is a group. How can we work together? How can we supplement each other’s efforts? And, you know, it’s not always the easiest thing to do, but you have no choice during a disaster. And david campbell, your your op ed points out in a quote, i think from the your ceo that ah, charity risks irrelevance if it doesn’t react too two to the disaster, in fact, that’s what that was the reality for new yorkers on september twelfth was that we had been attacked and three thousand new yorkers had been killed and many were displaced and struggling. And it was the only way to be relevant was to be responsive. In some ways, that was sort of what the community needed. And and that lesson took me a couple of days to figure out. But as christine point that we had to adapt because that’s what new york needed at that point and i want to bring in something that comes from the small non-profit chat that i was privileged to be with this morning before the show quote is from from shannon do little her her, she said that you must connect services to the tragedy in the aftermath of fund-raising and i think that’s pointing out sort of the same thing. You otherwise you risk irrelevance not only that you have to act, but that your services have to be related to the tragedy at hand. That’s chan and do a little and her twitter ideas at sl do little so christine, you just we’re talking about collaboration and david, you have a terrific story about collaboration around the windows of hope organization in september eleventh. Can you can you tell that story? Yes. So the windows of hope family relief fund is a a new organization that was created by a chef who who wanted to provide some assistance to the families of hospitality industry workers who died on nine eleven. And in that case, it was the families of workers that windows on the world than anyone else who worked in the hospitality industry who was killed, and this group of chefs and other hospitality industry professionals got together. And the month after nine eleven, some of you may remember a special event called dine out on october eleventh, two thousand one, and from that event and others raised six million dollars and subsequent another eleven million dollars within the year. And in october two thousand won the leaders of windows of hope came to community service society and said, we’ve raised this money. We want to help out this group of of the families of hospitality industry professionals who were killed. But where, chef, not social workers, we really need to figure out how to get the expertise to provide assistance quickly and effectively to the families who are affected. Can you help us? And so we, uh we agreed to collaborate with them because we had the expertise and how to how to provide this assistant. And we had knowledge as a social service organisation about how to distribute it effectively. So we leverage they leverage their expertise and their connections with people in the hospitality industry to raise money and focus on the concerns of the specific population, and we were able to provide the technical expertise to distribute. That money, so it was possible to help those families of hospitality industry workers who were killed. I just think that’s a great story about collaboration we have just about a minute before break. Christine, you have a comment on the story? Yes, i saw very much through jack rosenthal’s work, who is president of the new york times company foundation. He really focused in on the immigrant populations and and the people who are really out of the loop of social services, and he gave a lot of thought and and brought his resource is together to get to the people who would never be part of the normal social service structure and that’s that’s difficult to do because they often these people don’t want to be found, but they were desperately in need, you know, they’ve lost their their breadwinner. We’re talking about the nine eleven effect on tony martignetti non-profit radio we’re going to take a break and when we return, of course, so staying with me will be christine cronin, president of charities dot or ge, and david campbell who’s op ed pieces in this week’s chronicle of philanthropy about lessons from nine eleven stay with us like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m christine cronin, president of n y charities dot orc. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Welcome back. We’re talking about the nine eleven effect with christine cronin and professor david campbell. There are some lessons, david in your piece about small non-profits and how nimble they could be, and i think that windows of hope story is an outstanding one. That was it was a startup organization before we go a little further with that, christine cronin has some ideas about how big existing non-profits khun struggle in the midst of a disaster. Yes, often you find yourself in a pr disaster, even though it was so unintentional and you were really trying to do the right thing. And, for example, one of the major charities of the red cross explained that they often kept part of the money for future disasters, and they always had but that became a point of severe contention and ah, lot of bad press, and it haunted them for quite a while and then the including in congress? Yes, because red crosses congressional charter very, but as well as outside congress and then the salvation army, because so much money was coming in offered to pay basic expenses of people across the country, i mean across the state and city, they were flooded with people sending their bills in, and they couldn’t handle it. And then they found they had a pr disaster on their hands. And so, you know, you try to do the right thing, but often you find yourself in trouble later and david, the lesson you point out eyes that those big existing charities shouldn’t fear the small startups that emerge for disaster relief. Well, there’s always the fear, and you hear so much talk these days about we have too many non-profit organizations in a time of recession, we need to merge. And the takeaway i i took from nine eleven is that the windows of hope family relief fund, as christine was describing earlier, was able to meet the needs of a population that would otherwise be ignored, that those small organizations, really or the startup organizations can can fill a niche or metoo need that others are not meeting. And those immigrant workers those huh? Those families of hospitality industry people who were killed on nine eleven may not have been able to or willing to go to salvation army. They may not have been been nervous because of their, uh, their immigration status or or lack of familiarity with those traditional organizations, they go to a place they trusted, and that in that situation they went to the windows of hope family relief fund because they knew the chefs they knew the restaurant owners who started the fund and they trusted and felt confident with them. Community service society, founded in eighteen forty three, couldn’t offer that same assurance hard lesson for me to learn, but a really important one for leaders and nonprofit organizations to take away. You did some research on the two hundred fifty eight charities that sprung up as a result of september eleventh, and and they were able to spring up because the irs offered on expedited tax exemption approval, but very few of them exist now want to share your research, please? So i i found that there were two hundred fifty eight organizations, as you mentioned, that received expedited tax exempt status from the irs, and of those organizations on lee, thirty eight of them have have filed irs nine, ninety information returns in the past two years, which means more than likely that only those thirty eight continue to exist. I don’t necessarily. Think that that’s a bad thing. What it tells me is that many of those organizations may that have not filed nine nineties have gone out of business may have actually accomplished the goals they would have to accomplish, which was to provide immediate disaster assistance, most of the organization that continue to exist or those that have the strongest connection to nine eleven organisations of victims, families, organizations like windows of hope that our most connected and having most connected to nine eleven and haven’t enduring nine eleven related mission, too, to accomplish her to provide and so a lot of of new organizations with a short term mission but went out of business as soon as that mission was accomplished. I learned from the small non-profit chat earlier today that vermont public radio has created an audio memory quilt, and i thought that was by posted by at brendan kinney, and i just thought that that was an excellent example of tying e-giving today to the disaster and so not not wanted by certainly not trivializing but wanting to remember and tying the today’s giving to disaster ten years ago. And so there’s an example of organization that’s still around and doing that important nine eleven remembrance work. So david two hundred fifty eight seem like a small number two you that arose in direct response to september eleventh. I actually seemed like a relatively large number to me, but because and they raid six hundred seventy nine million dollars, perhaps the number of organizations is less important than the amount of money that they raised those two hundred fifty eight organization through six hundred seventy nine million dollars by the end of two thousand two. Although it was really dominated by a particular types of organizations. People who had really the closest relationship. Two, nine, eleven people from local communities affected by nine eleven people affiliate with firehouses, people in in a trade associations and other organizations of workers that i could identify with people who were affected. I guess my quick take away is that what i saw in these organizations as people who had son? Something about nine eleven resonated with them, and they felt the need to respond. And you see, in those two hundred fifty eight, that sort of connection and identity. Christine, what do you think? Two hundred fifty eight it makes sense to me because americans are just so charitably oriented. And if they are great, if their if they feel emotionally connected to something, it makes sense to them to start a charity. They often get into it, not realizing how much is involved. But it’s not surprising to me at all, because i just see this every day. Yeah, david going, i would have one other thing about this. Remember that starting a new organization is in contrast to giving to an existing one. And so i suppose you can evaluate that two hundred fifty eight as a number on ly, in contrast to all the other existing organizations that people gave teo. And if you think of it in those terms, perhaps the two hundred and and all the opportunities people had to give to existing organizations, the two fifty eight probably looked pretty big. Okay, fair enough. And certainly that staggering number six hundred seventy nine million by the end of two thousand two is quite large. Yeah, so? So, david there’s. Some terrific lessons. I think in your in your piece on again. There’s a link to david’s op ed piece in the chronicle of philanthropy. On my blogged mpg devi dot com about existing non-profits not fearing and, in fact needing to collaborate with new non-profits and and us not discouraging new non-profits anything more you want to say about the lessons learnt because that’s, the that’s, the crux of your piece what i took away from the folks at windows of hope was i told you that they were committed to helping this population that they felt with otherwise be ignored, largely immigrant families, hospitality industry workers they raised this remarkable amount of money six million in a month, seventeen million by the end of two thousand two. What really impressed me, however, today and they felt riel responsibility for that population. What really impressed me was that they were willing to let go of some troll and collaborate with an organ unorganised ation they didn’t know i met the leaders of windows of hope for the first time in a few weeks after they had raised their money, but they were willing to sort of let go and collaborate with us because they saw that is the best way to accomplish their mission. I think that sort of willingness to try something new. And to to open themselves up to another organization is really resonates with me as professor david campbell he’s, a professor at binghamton university, and his op ed pieces in this week’s chronicle of philanthropy titled the lessons of nine eleven philanthropy a decade later. David, thank you so much for being on the show. It’s been a pleasure having you and christine cronin, thank you very much. Christine is president of charities dot organ. We talked about her firsthand experience from september eleventh wave charities. Christine, thank you so much. Thank you, toni also want to thank everybody who’s in small non-profit chat on twitter we today was our first collaboration. They have the the chat every other friday from noon to one so right before this show and i hope to collaborate with them again. The hashtag there is sm np chat and you get more information from at pamela grow because she’s, the moderator of small non-profit chat. So thanks to the folks who are participating in that jet, i also want you to know that david campbell’s op ed piece from two thousand eleven is still up again. Titled the lessons of nine eleven philanthropy, christine kronen is with me, and she is still the president of n y charities. Dot org’s. Hello, christine. Hi, tony. How are you? Well, thanks. Thank you. Thank you very much for being with me on the september eleventh show. I i really appreciate that. Thank you. Well, i appreciate having this conversation again. Any reaction to what? You just heard the conversation the three of us were having? Well, it brings back such sad memories and as i think it does for all new yorkers. But it’s it’s, what i learned during that time period was how difficult it is to function during a disaster which affect people, you know, and friends and and then people down the street who you didn’t know. And i now have so much admiration for people who respond to disasters as the profession and, you know, and who go in volunteer when a disaster happens because you’re facing the consequences every single moment, and you just have to keep pushing yourself. I have a much more appreciation which which you and david did mean in your own ways. You each did respond. You know, you were in question. You were first responders, and on dh, staggering amounts of money raised and in just a short amount of time, i’ll never forget that afternoon. You know, when we were all sitting in shock around a conference table, it was the youngest person on the staff who turned to me and said, we need to set up with this after release site, and i just stared at him for several minutes because even though we were already doing disasters with united way international and we were doing them for disasters all over the world, it never, ever, ever occurred to me that we would do one for new york, and i just it was incomprehensible, and i finally realized he was right. Yeah, do you think september eleven still has a nim packed on e-giving i think that most of us can’t wipe it out of hyre memory bank, it was such a stunning, you know, event and the emotions around it were so overwhelming that yes, i do believe it definitely has an impact. Yeah, i find it hard to imagine that that would go away. I mean, i guess it’s it’s natural that that it will now we’re fourteen years out and you know, i i i always maybe it’s just, you know, i’m imposing my thoughts on everyone else, but i i just i think about it, you know, pretty may be intensely each year, even though, you know, this is like, you know, it’s fourteen it’s fourteen years later, not a not a five year anniversary sort of milestone, i imagine maybe fifteen years will be a bigger a bigger deal, but i don’t know, it’s, just i agree with you, it’s still it’s still impacts me, you know, around the day and, like, you know, certainly the day and maybe the day after two it’s ah, and then also in another disaster comes up like hurricane katrina, for example, and you immediately, or at least we immediately, you know, try to decide what can we do? What charities will we feature? You know, it all just starts coming back and the emotions around the disasters that you’ve experienced, and i don’t think i mean, i certainly hope that there will never be one as bad as nine eleven, but you just never wipe it out of your memory bank something that came from the discussion we had four years ago. That is sort of uplifting, i think. Is that that that small organizations have that nimbleness advantage, that they can quickly adapt and learn? As you and david and i were talking about and respond there’s, no question about that. And, you know, we still see it all the time. I mean, a lot of ideas emerged from neighborhood groups and from parent teacher association. And those were the ones who know each other well and they quickly get together and they, you know, develop. Ah, plan to react to the latest emergency at n y charities dot organ. You work a lot with small, small and mid sized shops, right? Definitely it’s. Interesting. How evil answer she has changed in the left. You know, ten years i started in it in nineteen ninety nine, but it’s like a moving target. Tony, you know it’s like one day a charity’s working with you the next day, they’re trying to do their own merchant account. The next day they come back because having a merchant account is very difficult. So it’s it’s really just keeps changing all the time and you just have to be prepared to say okay, today this is what we’re dealing with and let’s go with it. Yeah, those air, you know, that’s a lesson that i hear from a lot of guests and there’s that small and even midsize shop advantage, but this smaller size, you know, when i was just a few people deep, you can you can be quick and and a lot of, you know, certainly in terms of a disaster, you’re reacting not a hundred percent rationally, but you’re doing the best that you can and that’s all that’s all we really can expect and then the passion that goes with disaster, you know, or the personal connection, i mean, so many people knew someone in the towers, and many of us didn’t know for a series of days, you know, who was alive and who wasn’t and, you know, you just you just keep moving. I mean, i stayed in the office probably for two months till about eleven o’clock at night, answering emails from people all over the world. Yeah, those were the emails that asked, how does that sound, right, exactly, exactly or what do you think of this idea? I’m going to try to you go to my school today and, you know, sell cookies, you know, and send it. Where should i send it? And what do you think? Everything ended with what do you think? You know, i would spend hours and hours just trying to respond because i felt so strongly that people needed to know someone was listening. We need to leave it there. Thank you again for joining me today. My pleasure. Thanks. Cracking. Thanks, christine. Next week run like a biz. Hillary schaefer has a wall street background. Now she runs a non profit and shares her advice on applying wall street to the jefferson awards foundation and program your board, your boards responsibilities for your program side with jean takagi are regular monthly legal contributor. If you missed any part of today’s show, find it on tony martignetti dot com. Thanks for being with me. The singing will return pursuant. Full service fund-raising you’ll raise car loads of money. I’m not talking about mini coopers or smart cars. I’m talking humvee fourteen passenger stretch limousines and don’t those things are ridiculous, but not when they’re filled with money. Pursuant dot com. Our creative producer is claire meyerhoff. Sam liebowitz is the line producer show social media’s, by susan chavez, susan chavez, dot com and our music is by scott stein. Thank you for that information. Scotty. You’re with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great.