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Nonprofit Radio for September 11, 2015: The 9/11 Giving Effect

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David Campbell & Cristine Cronin: The 9/11 Giving Effect

David Campbell is associate professor of public administration and department chair at Binghamton University. He has first-hand 9/11 experience from his work as vice president at Community Service Society (NYC) on September 11, 2001.

We talk about his opinion piece from 2011 in The Chronicle of Philanthropy, “The Lessons of 9/11 Philanthropy.”

Then Cristine Cronin, president of NYCharities.org is with me to discuss the first online giving responses to the attacks; what’s changed as a result; lessons learned about responsiveness and collaboration; and the future of the “Donate Now” button.

Both interviews are from Nonprofit Radio on September 9, 2011.

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s september eleventh that’s always a touchy day for me, which makes it me especially glad that you’re with me, i’d bear the pain of otitis media if i had to hear that you missed today’s show the nine eleven giving effect. Christine cronin, president of n y charities dot org’s is with me to discuss the first online giving responses to the attacks what’s changed as a result, lessons learned about responsiveness and collaboration and the future of the donate now button. And david campbell, associate professor of public administration and department chair at binghamton university, he has first hand experience from his work as vice president at community service society and why, see, on september eleven, two thousand one, we talked about his opinion piece from two thousand eleven in the chronicle of philanthropy. The lessons of nine eleven philanthropy those two interviews air from non-profit radio on september ninth, two thousand eleven. Then christine cronin joins me live to share her reaction to what she said four years ago, and consider whether nine eleven still impacts giving on tony’s take two. Where were you on september eleventh? We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuing dot com let’s get started with the nine eleven giving effect here’s christine cronin with me in the studio now is christine cronin. She led the creation and launch of charity wave dot com, which was one of the internet’s first e-giving sites started in nineteen ninety nine and as a result, she was on the front line of e-giving on september eleventh, two thousand one, she has worked in washington d c including as national president of women’s equity action league, which led the successful passage of title nine originating sports equity for women. Christine is now president of n y charities dot or ge. And i’m very glad that her work from september eleventh and today brings it to the studio. Christine conan, welcome. Hi, tony. How are you, it’s? A pleasure to have you. What was the state of e-giving in two thousand won? Well, right from the start, which i got involved in nineteen, ninety nine people were very cautious about using their credit cards online and so the ones who were who had even been there yet were what i would call the early adapters. So people who are always the first to do everything and and i also noticed that a lot of credit cards were being used because of awards and points. And so people love switching from check writing to credit card use for philanthropy because it allowed them to collect more points that charitable pursuits the thousand dollar gift gets me a thousand miles. So that was actually a help to getting app getting use of cards online. Absolutely. And i still see that today with our clients, people who want to do gif ts in the five and six figures by credit card for all those valuable points you were at charity wave tell us about charity wave. This was on september eleventh, two thousand one tells about charity wave. Well, justice charitable giving is often a small project within any company. Charity wave was built at the instigation of the chairman of a computer encryption firm called wave systems and the chairman who his name, peter sprague and he’s, the former chairman of national semiconductor. For thirty years, i wanted to use his fledgling e commerce infrastructure for charitable giving, but nobody in his company, which was scientists computer geeks, you know, really understood what he was talking about. And so he was helicopter skiing with a mutual friend one day, and he said, i want to use my e commerce infrastructure, charitable giving nobody understands what i want to do, and my mutual friends said, i think i know someone who would understand and of course, a lot of my background was non-profit so they called me from the mountain, and they said, would you meet? And i said yes and that’s how it all began, okay? And then, well, let me remind listeners that we’re live tweeting and the hashtag to follow is non-profit radio hashtag non-profit radio and just to sort of set the scene for moving us to september eleventh, i was monitoring a chat small non-profit chat, which is hashtag sm and pee chat, and i was not just monitoring, but i was on that this morning run by pamela grow and you can follow pamela on twitter, using that name at pamela grow and one of the quotes that i was really poignant to. Me was from someone who said he was in the tenth grade. And on september eleventh, casey deal away. He’s at k c, j, d and he said, you know, a tenth grade, just trying to figure out what it all meant september eleventh what? What was the charity wave response was immediate? You were up that afternoon, right? Tell us that. I know, and it actually wasn’t me who was the original instigator. We were a cz much in shock as everybody else in new york city, and we actually were at fifty seventh and sixth avenue, and i look down, you could see everybody walking because public transportation had stopped and everybody was silent and we were glued in front of a television, and suddenly a young staff person turned to me, and he said we should set up an emergency relief site, and i just stared at him for several seconds because never in my wildest imagination had i thought i would ever set up an emergency relief site for new york city, and we were already working very closely with united way international. So we were handling charitable giving two disasters all over the world for united way international. And yet this was still just such a stunning concept to me. But then i realized he was right, and i called our engineers, who were based in massachusetts and where our servers were, which were completely safe, and everybody just jumped on the idea, and we had a sight up that afternoon with united way international. So you pulled yourselves away from what everybody else was watching toe actually dig into work, right? It was up that afternoon, you know? And what was the what was the first response i know in the first few days or a week? Well, it was interesting that evening, i was still at the office, and i just wrote an email and i said at this time of, you know, profound tragedy, you know, i just want you to know that we’ve set up an emergency relief site for washington, new york and pennsylvania, and one hundred percent of your gifts will go two victims of these tragedies and what really surprised me because i think many of us did not know that the phones were down and we were so swept up in watching television and in the in the moment that we didn’t realize the phones were ringing and people all over the world because i wrote to everyone in my address book, people all over the world wrote back, and their first words were, thank god you’re alive because no one could reach any of us, and we didn’t even know that i mean, it had just went past us, but then immediately the gifts started coming in, people were desperate to do something, and the gifts came in from all over the world all over the world, and we are going to talk a little about the international response you got. But so even that afternoon and that evening, gifts were coming in. Yes, you have to take a break with christine cronin. We’re talking about the nine eleven effect she’s, the president of my charity’s dot or ge take a break and stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website. Philanthropy. Dot com fund-raising fundamentals the better way. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, you can join us on twitter the the hashtag to follow is non-profit radio if you’d like tio call and talk to christine kronen were at eight seven seven for eight o for one two oh eight, seven, seven, four ito for one two oh, from the small non-profit chat that i joined earlier this afternoon earlier this morning, this came from amy cept. She said, my stomach still drops thinking of nine eleven. Amy cept is at nim beust. And i am b y christine cronan is with me and she’s, the president of n y charities dot organ had direct firsthand experience on september eleventh. Christine, um, we talked just briefly, but what? I want to get into this a little about the international response that you got from from charity wave what was happening? It was amazing because we were affiliated by the next day with the new york times nine eleven fund and united way international. I mean, we were seen as a very serious player in the e philanthropy space. And so people wrote to us from all over. The world and we were in the new york times every single day as part of their giving campaign, because i just want to clear united way as well as new york times media’s giving right was need e-giving cases was where the charities you had started with, right? Right? Well, i called jack rosenthal, the president of the new york times company foundation, who we were already working with on neediest cases, and he said, you know, give me a few hours, and so by the next day, the new york times nine eleven fund had been initiated, and so we we went with those two major charities, so as a result, we were getting emails from people all over the world and and very, very touching emails. I mean, even today when i read them and i re read them, i realized how important it is for people to be able to reach out and express their feelings during a disaster and people all over europe and japan and other parts of the world, we’re writing to say something about their feelings about new york and in the depth of how they felt strongly about new york city. Whether they had been there or there, they had grown up there and that they wanted to do something and so many people throughout ideas like we can create these t shirts and we’ll sell them here and then we’ll send the money and every email it seemed at the time ended with what do you think? And i and i felt absolutely compelled to stay every single night, you know, until eleven and midnight responding to all of those. What do you think? Even though i didn’t necessarily know the answers, people were looking for an outlet, a place to do something and you charity wave and other outlets that eventually a rose. I gave them that opportunity. A little boy wrote from switzerland, and he said, i want to do something, but don’t ask me to raise any money, tell me what i can do. I mean, it was just some of them were just heartbreaking, so it was so it was very time consuming, but i did it on. And how about financially? Just in terms of the response to the site that way? Yes. Now remember, people were still hesitant about credit cards online at the point in time, but there’s something about a disaster which helps people, you know, jump over the fence and start using them and to quit writing checks. And so there was quite a surge in online giving, i think you know, overall within about six months, thes site raised just under two million dollars, which at that time was a lot for online giving for those who will be listening to the show on the archive. Trending right now on twitter is the hashtag biggest lesson learned from nine eleven so if if you’re listening live, you can look at that hashtag but for those who are in the archive you khun listening to the archive you khun, listen, look back to the hashtag biggest lesson learned from nine eleven and so let’s christine let’s turn to some of the lessons first, how how do you see online giving compared to other other methods of giving? Well, i was very used as everybody was in the non-profit space to direct mail and the average gift through direct mail for years had been around thirty five dollars, when i began working at wave systems than charity wave in nineteen ninety nine. One of the first things i noticed was the size of the gifts, and i thought to myself, wired there’s so many hundred dollars gifts, you know, it didn’t make sense to me, and i finally began to realise, as did others who were involved in philanthropy around the world, that people will give more with their credit cards than they will win the writing checks, and i sort of explained it to myself if i’m in macy’s and i only have a check in some cash, i’m going to spend less then if i’m in macy’s and have a few credit cards on me and so that’s sort of how i explained it, okay, but then the challenge, of course, becomes acquiring the donors online versus doing more traditional direct mail. Any advice around around that? Well, often they find you. I mean, i’ve actually found it easier to be online and to be in search engines, and two people find us more than we’re not spending at all this much time looking for donors, as we did before and let’s explain what is and why charities dot or ge? Well, after the internet bust, the wave systems had to shut down various parts of the company, and we were we were never something they made money on, in fact, you know, they were funding their funding it and and they were absorbing credit card fees, so we were oh, so truly one hundred percent of the gifts in the credit card processing fees went directly to the charities that that wave charities was they never anticipated nine eleven when they set up that procedure, and so we were, you know, immediately targeted as something they had to shut down. And so the chairman, at that point peter’s break said to me, well, what do you want to do next? You know, i’d be happy to help you, and i said, we know so much i said we should do this as a non-profit and he looked at me, he wasn’t sure you were okay, he was going to be part of that, and i said, oh, you’re going to be chairman started recruiting your board instantly in the first conversation, brilliant, and i said, but i would like, i don’t want our efforts to be so dispersed. I mean, we were really national and any charity in the country could have started using us his charity way, but it was very difficult to do. Unlimited resource is and so i said, let’s, just target a space and do it really well. And after nine eleven, you know, it was so obvious to me that i wanted to target new york because of the emotionalism of that entire time period. Okay, so and why charities dot organism is a portal that leads people to e-giving and also information and even volunteering right for new york chadband tax returns on every charity in new york state. And i figured there were about twenty five thousand, but there were really closer to sixty. And now there’s closer to over one hundred hundred thousand, right? So a little less than ten percent of all the charities in the country with all the public five o one c three charities, which is, like one point three million. Roughly one point, four are in new york state are their sites like and white charities dot or ge in other states? Well, just about everything has been tried. And there was certainly one called touch dc, which has now been sort of absorbed into network. For good, and then there was one out of louisiana, which was started by the louisiana givers, but it didn’t last. It was sort of what the internet boom was all about, just hundreds and hundreds of efforts to try to make something go. But i would say probably eighty to ninety percent of these things died because there weren’t the resource is to keep it going. And later on, we’re going to be joined by professor david campbell from binghamton university, who has an op ed piece in this week’s chronicle of philanthropy about lessons from nine eleven and the three of us will be talking a little about some of the charities that were created right around nine eleven and how few of those have actually exactly of those have actually survived? So let’s let’s move a little to the future of of online giving. What? What do you see as important? Or maybe some things that charities generally are not doing online, that they should or trends? Well, everybody pretty much knows they’ve gotta have a vibrant website, and they’ve got tio got to make sure the meditate eggs air, working with the search engine, but the problem really is is that often the staff at small non-profits aren’t trained in these areas and as you know, like ninety percent of the non-profits air subsisting on five hundred thousand dollars or less that’s why we’re big non-profit just for the other ninety five percent exactly, and so, but but the internet really has made many, many things easier, and i intentionally hyre young people because they know so much more about technology. Well, and even that idea on september eleventh, you said, came from a young staff person person absolutely so hyre the young certainly we’ve had lots of shows devoted to social media presence for non-profits how important that is and how even just get started. So listeners, you can look back to the archive for how to get started in social media, even if you’re a small shop and why charities dot org’s, there are facebook presence. Oh, yes, but that is his vibrant as it should be. So we we do run unlimited resource is and and we’ve had over fifty million dollars go through when, you know, we started on a shoestring in late two thousand four and so that’s a lot of work it so it’s a lot of effort on the part of staff to make sure everything goes well. Yes, and every charity, nearly every charity starts on a shoestring. There may be the the well endowed family that supports a charity in the outset because a family member because of a family member’s passion but that’s the unusual case nearly everybody starts out with a very small budget, very small board and a lot of passion. And how do you turn that into move that toward, you know, more of a business model, and there are ways for small non-profits do that as you’re you’re describing, but it also, you know, sort of explains, as you said, so many of them then go out of business because they are all start with passion, and if they’re lucky, they start with money. But, you know, you can’t it’s this it’s a heavily regulated area, and so there is a lot to do to keep a non-profit going and there’s a lot of paperwork that needs to be filled out by people who didn’t realize that that’s what they were getting into that’s, right? We had a show, just a couple. Weeks ago with jean takagi and emily chan are regular legal legal contributors talking about alternatives to starting a non-profit and some of them one of the ones that they like to quote the first when they’re talking to someone who wants to start non-profit is collaborating with an existing organisation, and we’re gonna talk about that with professor campbell when he joins us, we have just about a minute before the break, what do you see is the future in online giving? Well, it’s very exciting because i mean, the young people coming up, i feel like they almost have ah, charitable jean, you know, that we didn’t necessarily have, you know, and they i really can’t even envision a life without charity being a portion of it. Plus they been handling and dealing with technology since they were, you know, two and three and four, and so they have a level of comfort with technology that many of us never had. And so i think we’re going to be seen so many exciting effort’s online and on the internet as a result of this generation coming and rushed on dh younger than generation y with christine cronin she’s the president of n y charities dot or ge? She has first hand experience from september eleventh in online giving. We’re going to take a break right now after the break, we’ll be tony’s take two and then i’ll be joined by professor david campbell. We’ll be talking about his op ed piece in this week’s chronicle of philanthropy, which is based on lessons learned from his firsthand experience in september eleventh giving so i hope you’ll stay with us all that coming up first, pursuing you need more money pursuant helps you raise more money. They’re perfect for small and midsize shops because they have online tools and that means you pick what you need. You don’t have to be all in for some big program package that’s more than what your organization really requires prospector platform. I’ve talked about this before finds your upgrade ready donors who are lurking in your database, you know they’re in there, but which ones are they find them and engage with them through prospector platform. Pursuant dot com, you’ll raise more money. Where were you on september eleventh? I was on the campus of st john’s university in queens, new york, that school is up on a hill, and i was able to see the world trade center in lower manhattan, and i remember switching between watching close ups on tv and looking out my own view out my window at my office window, the office next to me had a tv in it, and i remember going back and forth between the tv and the window like the tv didn’t seem riel because it was removing me from something so close just a few miles away, but obviously looking out the window made it ah made it quite riel and there’s, no mistaking or forgetting about what you see with your own two eyes and asked on facebook and twitter where people were patrice morgan, she was home in greenwich, connecticut, watching on tv and knowing that her husband, rick, was on a train to grand central terminal in new york city no smartphones than two thousand won, so she knew that he didn’t know what was going on our own. Claire meyerhoff was in her radio days. She was anchoring the news for yusa today channel on x m radio and from their washington dc from their washington, d c studio teo, she was doing breaking news for them on on that day, michael graciano he was walking into seven world trade center and remembers seeing the first crash and debris falling around like rain. He says september eleventh. Like i said, always a little touchy for may. Still, fourteen years later, that’s tony’s take two for friday, eleventh of september thirty sixth show of the year, affiliate affections affections out to all the listeners and our many affiliate stations throughout the country. Affections? I mean, i’d love to say affiliate love, but i don’t get the liberation there, so you know it’s love, but we call it affiliate affections. Likewise, i’d like to say podcast love to all the podcast listeners, but, uh, it’s, this doesn’t work for me, so sending pleasantries toe all our podcast listeners over ten thousand of you, you know, it’s really love but podcast pleasantries and live listener love where’s that going let’s, start let’s start here in the u, s st louis, missouri, new bern, north carolina and do cane, pennsylvania live listener love to those listeners in those cities and going abroad. Xiao yang, china, ni hao seoul, south korea always checking in seoul. So grateful to you, i know i saved all time, but that’s, because because i am so grateful. Anya haserot and tokyo, japan konnichiwa also joining us tashkent, uzbekistan welcome, uzbekistan, lovett live with their love to you let’s continue with the nine eleven e-giving effect. David campbell joins the conversation i’m joined. Now i’m going to bring in professor david campbell. He is a professor at binghamton university and chair of the public administration department there. On september eleventh, two thousand one, he was vice president for programs at the community service society in new york city, and they were affiliated with the new york times need his cases, which christine cronin was just talking about will bring all that together. We’re talking about david campbell’s op ed piece in the chronicle of philanthropy this week titled the lessons of nine eleven philanthropy a decade later, i’m very pleased to welcome to the show from binghamton, new york. David campbell. Thank you, tony david, i well, i know you’re actually not in becomes and right now you’re unethical, but has binghamton doing there’s? A lot of flooding there and evacuations. Twenty thousand people have been evacuated in in binghamton, still a state of emergency, the building where i work has been flooded, at least the basement and and the first floor things are pretty grim, so i guess i would ask your listeners, too. Check out the local charities in broome county, united way of broome county and others that are looking at ways to provide assistance to the many people in the southern tier who’ve been affected by the flood. David on september eleventh you were vice president at community service society. Why don’t you explain what that organization did? Community service society is on old line social welfare organization that has always focused on the needs of low income new yorkers, and after nine eleven, we were sort of faced with the challenge. How does the organization adapt to this very riel and new set of circumstances facing new yorkers? And and a lot of my offense piece dealt with how we responded and how other established organizations responded to nine eleven as well. If you wanna link teo david campbell’s op ed piece, go to my blog’s m p g a d v dot com and in the post for today’s show there’s a link teo read david’s op ed piece we’re live tweeting the hashtag is non-profit radio were also on the phone, so if you want to call eight, seven, seven four aito for one two oh, for those who may still use the phone and maybe you’re not on twitter, david, you point out. Well, actually, before we go there, community service society was related to the neediest cases in new york, the new york times charity, right? Yes, for the new york times neediest fund, a seven or eight established non-profit organizations, the community service society is one. And after nine eleven, the new york times created a special new york times nine eleven media’s fund and, uh, supported those same seven or eight organisations and one or two more that were so specifically focused on disaster relief. So christine cronin, were you aware of community service society? Very much so we had a we had a donation screen and dropped down with every one of the seven agencies listed. So we were very involved. And david. Then on september eleventh, you well, from september eleventh, you’ve just to point out some some lessons for existing charities. And one of them is that that they’d be willing to step outside their traditional role. Can you can you say a little about that? Yes, i mean, this was the thing that troubled me the most. The story i tell in the op ed is having come back to new york on september thirteenth and talking to david jones, the ceo at community service, a sizing. Well, what should we do? And i thought disaster relief that’s not what community service society does and david’s comment to me was any organization to be relevant has to be responsive to this new big need facing new york city, and we had to figure out and he was right. We really had to figure out how do we adapt the capacities and skills we have as an organization to be responsive to these new needs? Faith thing, new york city residents, and we did it. It wasn’t as big a stretches, i thought, and i think one of the lessons is that organizations can adapt to new circumstances and make a big difference that way. And how quickly would you say you? You adapted and we’re ready to go? Well, we had always provided emergency assistance to families facing housing challenges so we were able almost immediately, to say we’re going to move away from finding providing exclusively eviction assistance to providing emergency financial assistance. We could do that within days, subsequent to that, we had to really learn what is this? What are the new needs that other new yorkers air facing? And how can we change our services, for example, providing information toe local non-profits about new disaster relief benefit? We did that kind of education that took us two, two, three, four weeks, but it was really sort of based on how the, how the system of disaster relief was evolving. So we had to evolve with other new york city charities who were trying to figure out what to do at the same time. The learning and adapting and christine, that was your lesson you you learned and adapted immediately when you’re young staffers suggested that you need to do something that right. Assume it’s a disaster happens it’s no longer business as usual, and you’re sort of like playing it day by day, hour by hour, and suddenly you may be in a room with twelve other charities who you sort of have friendly rivalries with because you’re all pursuing the same pots of gold at various foundations. But all of those rivalries have to end during a disaster, and it becomes simply what can we do? What we do is a group. How can we work together? How can we supplement each other’s efforts? And, you know, it’s not always the easiest thing to do, but you have no choice during a disaster. And david campbell, your your op ed points out in a quote, i think from the your ceo that ah, charity risks irrelevance if it doesn’t react too two to the disaster, in fact, that’s what that was the reality for new yorkers on september twelfth was that we had been attacked and three thousand new yorkers had been killed and many were displaced and struggling. And it was the only way to be relevant was to be responsive. In some ways, that was sort of what the community needed. And and that lesson took me a couple of days to figure out. But as christine point that we had to adapt because that’s what new york needed at that point and i want to bring in something that comes from the small non-profit chat that i was privileged to be with this morning before the show quote is from from shannon do little her her, she said that you must connect services to the tragedy in the aftermath of fund-raising and i think that’s pointing out sort of the same thing. You otherwise you risk irrelevance not only that you have to act, but that your services have to be related to the tragedy at hand. That’s chan and do a little and her twitter ideas at sl do little so christine, you just we’re talking about collaboration and david, you have a terrific story about collaboration around the windows of hope organization in september eleventh. Can you can you tell that story? Yes. So the windows of hope family relief fund is a a new organization that was created by a chef who who wanted to provide some assistance to the families of hospitality industry workers who died on nine eleven. And in that case, it was the families of workers that windows on the world than anyone else who worked in the hospitality industry who was killed, and this group of chefs and other hospitality industry professionals got together. And the month after nine eleven, some of you may remember a special event called dine out on october eleventh, two thousand one, and from that event and others raised six million dollars and subsequent another eleven million dollars within the year. And in october two thousand won the leaders of windows of hope came to community service society and said, we’ve raised this money. We want to help out this group of of the families of hospitality industry professionals who were killed. But where, chef, not social workers, we really need to figure out how to get the expertise to provide assistance quickly and effectively to the families who are affected. Can you help us? And so we, uh we agreed to collaborate with them because we had the expertise and how to how to provide this assistant. And we had knowledge as a social service organisation about how to distribute it effectively. So we leverage they leverage their expertise and their connections with people in the hospitality industry to raise money and focus on the concerns of the specific population, and we were able to provide the technical expertise to distribute. That money, so it was possible to help those families of hospitality industry workers who were killed. I just think that’s a great story about collaboration we have just about a minute before break. Christine, you have a comment on the story? Yes, i saw very much through jack rosenthal’s work, who is president of the new york times company foundation. He really focused in on the immigrant populations and and the people who are really out of the loop of social services, and he gave a lot of thought and and brought his resource is together to get to the people who would never be part of the normal social service structure and that’s that’s difficult to do because they often these people don’t want to be found, but they were desperately in need, you know, they’ve lost their their breadwinner. We’re talking about the nine eleven effect on tony martignetti non-profit radio we’re going to take a break and when we return, of course, so staying with me will be christine cronin, president of charities dot or ge, and david campbell who’s op ed pieces in this week’s chronicle of philanthropy about lessons from nine eleven stay with us like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m christine cronin, president of n y charities dot orc. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Welcome back. We’re talking about the nine eleven effect with christine cronin and professor david campbell. There are some lessons, david in your piece about small non-profits and how nimble they could be, and i think that windows of hope story is an outstanding one. That was it was a startup organization before we go a little further with that, christine cronin has some ideas about how big existing non-profits khun struggle in the midst of a disaster. Yes, often you find yourself in a pr disaster, even though it was so unintentional and you were really trying to do the right thing. And, for example, one of the major charities of the red cross explained that they often kept part of the money for future disasters, and they always had but that became a point of severe contention and ah, lot of bad press, and it haunted them for quite a while and then the including in congress? Yes, because red crosses congressional charter very, but as well as outside congress and then the salvation army, because so much money was coming in offered to pay basic expenses of people across the country, i mean across the state and city, they were flooded with people sending their bills in, and they couldn’t handle it. And then they found they had a pr disaster on their hands. And so, you know, you try to do the right thing, but often you find yourself in trouble later and david, the lesson you point out eyes that those big existing charities shouldn’t fear the small startups that emerge for disaster relief. Well, there’s always the fear, and you hear so much talk these days about we have too many non-profit organizations in a time of recession, we need to merge. And the takeaway i i took from nine eleven is that the windows of hope family relief fund, as christine was describing earlier, was able to meet the needs of a population that would otherwise be ignored, that those small organizations, really or the startup organizations can can fill a niche or metoo need that others are not meeting. And those immigrant workers those huh? Those families of hospitality industry people who were killed on nine eleven may not have been able to or willing to go to salvation army. They may not have been been nervous because of their, uh, their immigration status or or lack of familiarity with those traditional organizations, they go to a place they trusted, and that in that situation they went to the windows of hope family relief fund because they knew the chefs they knew the restaurant owners who started the fund and they trusted and felt confident with them. Community service society, founded in eighteen forty three, couldn’t offer that same assurance hard lesson for me to learn, but a really important one for leaders and nonprofit organizations to take away. You did some research on the two hundred fifty eight charities that sprung up as a result of september eleventh, and and they were able to spring up because the irs offered on expedited tax exemption approval, but very few of them exist now want to share your research, please? So i i found that there were two hundred fifty eight organizations, as you mentioned, that received expedited tax exempt status from the irs, and of those organizations on lee, thirty eight of them have have filed irs nine, ninety information returns in the past two years, which means more than likely that only those thirty eight continue to exist. I don’t necessarily. Think that that’s a bad thing. What it tells me is that many of those organizations may that have not filed nine nineties have gone out of business may have actually accomplished the goals they would have to accomplish, which was to provide immediate disaster assistance, most of the organization that continue to exist or those that have the strongest connection to nine eleven organisations of victims, families, organizations like windows of hope that our most connected and having most connected to nine eleven and haven’t enduring nine eleven related mission, too, to accomplish her to provide and so a lot of of new organizations with a short term mission but went out of business as soon as that mission was accomplished. I learned from the small non-profit chat earlier today that vermont public radio has created an audio memory quilt, and i thought that was by posted by at brendan kinney, and i just thought that that was an excellent example of tying e-giving today to the disaster and so not not wanted by certainly not trivializing but wanting to remember and tying the today’s giving to disaster ten years ago. And so there’s an example of organization that’s still around and doing that important nine eleven remembrance work. So david two hundred fifty eight seem like a small number two you that arose in direct response to september eleventh. I actually seemed like a relatively large number to me, but because and they raid six hundred seventy nine million dollars, perhaps the number of organizations is less important than the amount of money that they raised those two hundred fifty eight organization through six hundred seventy nine million dollars by the end of two thousand two. Although it was really dominated by a particular types of organizations. People who had really the closest relationship. Two, nine, eleven people from local communities affected by nine eleven people affiliate with firehouses, people in in a trade associations and other organizations of workers that i could identify with people who were affected. I guess my quick take away is that what i saw in these organizations as people who had son? Something about nine eleven resonated with them, and they felt the need to respond. And you see, in those two hundred fifty eight, that sort of connection and identity. Christine, what do you think? Two hundred fifty eight it makes sense to me because americans are just so charitably oriented. And if they are great, if their if they feel emotionally connected to something, it makes sense to them to start a charity. They often get into it, not realizing how much is involved. But it’s not surprising to me at all, because i just see this every day. Yeah, david going, i would have one other thing about this. Remember that starting a new organization is in contrast to giving to an existing one. And so i suppose you can evaluate that two hundred fifty eight as a number on ly, in contrast to all the other existing organizations that people gave teo. And if you think of it in those terms, perhaps the two hundred and and all the opportunities people had to give to existing organizations, the two fifty eight probably looked pretty big. Okay, fair enough. And certainly that staggering number six hundred seventy nine million by the end of two thousand two is quite large. Yeah, so? So, david there’s. Some terrific lessons. I think in your in your piece on again. There’s a link to david’s op ed piece in the chronicle of philanthropy. On my blogged mpg devi dot com about existing non-profits not fearing and, in fact needing to collaborate with new non-profits and and us not discouraging new non-profits anything more you want to say about the lessons learnt because that’s, the that’s, the crux of your piece what i took away from the folks at windows of hope was i told you that they were committed to helping this population that they felt with otherwise be ignored, largely immigrant families, hospitality industry workers they raised this remarkable amount of money six million in a month, seventeen million by the end of two thousand two. What really impressed me, however, today and they felt riel responsibility for that population. What really impressed me was that they were willing to let go of some troll and collaborate with an organ unorganised ation they didn’t know i met the leaders of windows of hope for the first time in a few weeks after they had raised their money, but they were willing to sort of let go and collaborate with us because they saw that is the best way to accomplish their mission. I think that sort of willingness to try something new. And to to open themselves up to another organization is really resonates with me as professor david campbell he’s, a professor at binghamton university, and his op ed pieces in this week’s chronicle of philanthropy titled the lessons of nine eleven philanthropy a decade later. David, thank you so much for being on the show. It’s been a pleasure having you and christine cronin, thank you very much. Christine is president of charities dot organ. We talked about her firsthand experience from september eleventh wave charities. Christine, thank you so much. Thank you, toni also want to thank everybody who’s in small non-profit chat on twitter we today was our first collaboration. They have the the chat every other friday from noon to one so right before this show and i hope to collaborate with them again. The hashtag there is sm np chat and you get more information from at pamela grow because she’s, the moderator of small non-profit chat. So thanks to the folks who are participating in that jet, i also want you to know that david campbell’s op ed piece from two thousand eleven is still up again. Titled the lessons of nine eleven philanthropy, christine kronen is with me, and she is still the president of n y charities. Dot org’s. Hello, christine. Hi, tony. How are you? Well, thanks. Thank you. Thank you very much for being with me on the september eleventh show. I i really appreciate that. Thank you. Well, i appreciate having this conversation again. Any reaction to what? You just heard the conversation the three of us were having? Well, it brings back such sad memories and as i think it does for all new yorkers. But it’s it’s, what i learned during that time period was how difficult it is to function during a disaster which affect people, you know, and friends and and then people down the street who you didn’t know. And i now have so much admiration for people who respond to disasters as the profession and, you know, and who go in volunteer when a disaster happens because you’re facing the consequences every single moment, and you just have to keep pushing yourself. I have a much more appreciation which which you and david did mean in your own ways. You each did respond. You know, you were in question. You were first responders, and on dh, staggering amounts of money raised and in just a short amount of time, i’ll never forget that afternoon. You know, when we were all sitting in shock around a conference table, it was the youngest person on the staff who turned to me and said, we need to set up with this after release site, and i just stared at him for several minutes because even though we were already doing disasters with united way international and we were doing them for disasters all over the world, it never, ever, ever occurred to me that we would do one for new york, and i just it was incomprehensible, and i finally realized he was right. Yeah, do you think september eleven still has a nim packed on e-giving i think that most of us can’t wipe it out of hyre memory bank, it was such a stunning, you know, event and the emotions around it were so overwhelming that yes, i do believe it definitely has an impact. Yeah, i find it hard to imagine that that would go away. I mean, i guess it’s it’s natural that that it will now we’re fourteen years out and you know, i i i always maybe it’s just, you know, i’m imposing my thoughts on everyone else, but i i just i think about it, you know, pretty may be intensely each year, even though, you know, this is like, you know, it’s fourteen it’s fourteen years later, not a not a five year anniversary sort of milestone, i imagine maybe fifteen years will be a bigger a bigger deal, but i don’t know, it’s, just i agree with you, it’s still it’s still impacts me, you know, around the day and, like, you know, certainly the day and maybe the day after two it’s ah, and then also in another disaster comes up like hurricane katrina, for example, and you immediately, or at least we immediately, you know, try to decide what can we do? What charities will we feature? You know, it all just starts coming back and the emotions around the disasters that you’ve experienced, and i don’t think i mean, i certainly hope that there will never be one as bad as nine eleven, but you just never wipe it out of your memory bank something that came from the discussion we had four years ago. That is sort of uplifting, i think. Is that that that small organizations have that nimbleness advantage, that they can quickly adapt and learn? As you and david and i were talking about and respond there’s, no question about that. And, you know, we still see it all the time. I mean, a lot of ideas emerged from neighborhood groups and from parent teacher association. And those were the ones who know each other well and they quickly get together and they, you know, develop. Ah, plan to react to the latest emergency at n y charities dot organ. You work a lot with small, small and mid sized shops, right? Definitely it’s. Interesting. How evil answer she has changed in the left. You know, ten years i started in it in nineteen ninety nine, but it’s like a moving target. Tony, you know it’s like one day a charity’s working with you the next day, they’re trying to do their own merchant account. The next day they come back because having a merchant account is very difficult. So it’s it’s really just keeps changing all the time and you just have to be prepared to say okay, today this is what we’re dealing with and let’s go with it. Yeah, those air, you know, that’s a lesson that i hear from a lot of guests and there’s that small and even midsize shop advantage, but this smaller size, you know, when i was just a few people deep, you can you can be quick and and a lot of, you know, certainly in terms of a disaster, you’re reacting not a hundred percent rationally, but you’re doing the best that you can and that’s all that’s all we really can expect and then the passion that goes with disaster, you know, or the personal connection, i mean, so many people knew someone in the towers, and many of us didn’t know for a series of days, you know, who was alive and who wasn’t and, you know, you just you just keep moving. I mean, i stayed in the office probably for two months till about eleven o’clock at night, answering emails from people all over the world. Yeah, those were the emails that asked, how does that sound, right, exactly, exactly or what do you think of this idea? I’m going to try to you go to my school today and, you know, sell cookies, you know, and send it. Where should i send it? And what do you think? Everything ended with what do you think? You know, i would spend hours and hours just trying to respond because i felt so strongly that people needed to know someone was listening. We need to leave it there. Thank you again for joining me today. My pleasure. Thanks. Cracking. Thanks, christine. Next week run like a biz. Hillary schaefer has a wall street background. Now she runs a non profit and shares her advice on applying wall street to the jefferson awards foundation and program your board, your boards responsibilities for your program side with jean takagi are regular monthly legal contributor. If you missed any part of today’s show, find it on tony martignetti dot com. Thanks for being with me. The singing will return pursuant. Full service fund-raising you’ll raise car loads of money. I’m not talking about mini coopers or smart cars. I’m talking humvee fourteen passenger stretch limousines and don’t those things are ridiculous, but not when they’re filled with money. Pursuant dot com. Our creative producer is claire meyerhoff. Sam liebowitz is the line producer show social media’s, by susan chavez, susan chavez, dot com and our music is by scott stein. Thank you for that information. Scotty. You’re with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great.

Nonprofit Radio for September 4, 2015: Video Storytelling & Don’t Tell MY Story

Big Nonprofit Ideas for the Other 95%

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Yasmin Nguyen & Sheri Chaney Jones: Video Storytelling

In a crowded video internet, how do you tell that compelling story so your message moves others to take action? Sharing their smart strategies are Yasmin Nguyen, CEO of VibranceGlobal, and Sheri Chaney Jones, president of Measurement Resources. We talked at NTC, the Nonprofit Technology Conference, hosted by Nonprofit Technology Network (NTEN).

 

 

Maria Semple: Don’t Tell MY Story

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The right to be forgotten. Maria Semple explains last year’s EU opinion that Google must remove outdated links from search results. What’s the impact on your prospect research? Also, your donors’ right to privacy. Maria is our prospect research contributor and The Prospect Finder. (Originally aired 6/13/14)

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I come down with a case of her panji nna if my mouth had to say the words you missed today’s show video storytelling in a crowded video internet, how do you tell that compelling story? So your message moves others to take action. Sharing their smart strategies are yasmin win, ceo of vibranceglobal and sherry cheney jones, president of measurement resource is we talked at ntcdinosaur non-profit technology conference hosted by non-profit technology network and then and don’t tell my story the right to be forgotten, maria simple explains last year’s you opinion that google must remove outdated links from search results what’s the impact on your prospect research also your donors right to privacy? Maria is our prospect research contributor and the prospect finder that originally aired june thirteenth of last year on tony’s take to the ntc videos responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com here are yasmin win and sherry cheney jones with video storytelling welcome to tony martignetti non-profit radio coverage of ntc twenty fifteen the non-profit technology conference we’re at the austin convention center austin, texas we’re kicking off our coverage with this interview. Are my guests now? Are jasmine win and sherry cheney jones welcome. Thank you. Thank you, it’s. Good to be here. They’re seminar topic is stop shooting videos. Start unlocking stories. Jasmine win is founder and ceo of vibranceglobal and sherry cheney jones is president of measurement resource is let’s start sherry, what are non-profits not doing quite a cz? Well as they could with video interviews, storytelling? What? From my perspective, because we help non-profits measure and communicate their impact in value, they often are focusing on their impact. So how are they changing lives and changing circumstances there, too focused on the activities. So, really understanding what your true impact is and telling your stories from there, and you’re trying to elicit really heartfelt story telling stories. You know, emotional, we want emotional impact. Okay, what would you have you have? You know, i think that a lot of times we focus so much on the technology, the process of doing video and also the questions that we ask people, and so we don’t focus enough on the connection, and really, when you are able to provide a space for someone to open up, to feel that they can speak about their passion, be grateful, they then create that connection that we can then capture and witness through videos and so it’s that focus on that connection rather than just the information or that exchange. Now, as we are today, you’re asking people to get in front of lights and cameras or and mike’s on dh and open up yes, men. How are we going toe start this process first, let’s start with how do we find the right people? And then we’ll get into coaching them and and getting their best performance and storytelling out of them. But how do we find the right one? Yeah, absolute tony that the key thing is selecting the right people, and that starts with being mindful of who your audience is. You know, we found that the most impactful, relevant, ah person to interview talk with are a representation of our audience. So, for example, for appealing to a donor’s, then it be great to have a financial supporter donors to be able to speak in their language in the same mindset for them to connect and relate. So think about the group’s. We want this interview to be meaningful for and select people from that constituency. Right? Volunteers, donors, board members. Yeah. Ok. And someone who’s were well respected. Who’s. Our ticket who’s also a very passionate and a champion of of our particular cause to be able to speak for us but also at the same time, carry the torch for our audience so that they can connect with them. Sure, anything you want to add to finding the right person is sure. I always say, think about your wise. Why do you do it? You do, but not just why does your organization do what it does? But why does your funders fund you and whitey here? Participants participate. And when you’re finding people to tell your story, you want to make sure that you are covering those three perspectives. Okay, three wives. The three wise yet three wise men know e wise? Yes, different wise. Okay, sure. Let’s, say with you now. So we found the right people. How do we start the process of making them? Comfortable evoking the really heartfelt emotion that we’re tryingto chief? Sure. Well, i will actually default to us because he’s really good at that, you know, i’m i’m the one that helps you create the content think about what you should be eliciting and he’s when it does the great interviews, maybe you’re more on the on the production side. I’m more on the defining what what questions? You should be asking what impact you should be drawing out of them stuff like, okay, we’ll come to you very shortly. Okay, okay. We got plenty of time together. Twenty five. Just great. Yeah. You know, for someone to be at ease. You really it’s it’s? Really? About how you think about the interview or how you think about being on video? A lot of times, people focus on the act of, you know, being on camera so they feel like they’re being evaluated. They’re being judged or in an interview, maybe you think of, like, a job interview or or some others where they have to perform and they have to be perfect. And what that does is it raises this level of anxiety where you have tio feel like you have to know, not necessarily be your best to be your most authentic. Authentic. Yeah, you’re you’re going to be your best if you’re most if you you’re most authentic, you just you write which is hard to get and even on steven instill videos, pictures it really is okay? Yeah. How are we gonna do so down? So so part of that is in the initial invitation is instead of hey, can you do a testimonial keen? And you come on camera and do a video it’s about framing it in a way that helps them give instead of being put in a position to perform. And so what i mean by giving is, you know, i’d like to invite you to come and share your story so that we can help inspire others like you. You know, we we want to put you in a place where you can be of service to others, and when you’re in that mindset of being of service, to be able to share your experience and insight so that it can help others, it takes that pressure off because now it’s about your own story, your own experience and there’s no. Right or wrong. And so that that’s the first step is the mind set piece. Okay, so let’s try to avoid characterizing it as testimonial. Do you know, do something that way. Put a label on right or even an interview? It should be more of a conversation. And i find that mom i doing so far, you’re doing great. My failing is a failing grade know you’re at least a b plus or something. You’re doing great. You’ve done this a few times. I have securities right already. Absolutely cool. Yeah. All right, s so tell me more. Yeah, so? So. So that’s the first step is setting up the frame for for what? That experience is like giving them information so that they feel prepared, you know, even some questions. Not necessarily for them to prepare a script, but for them to at least be a tease to know what to expect, that there’s not going to be this sort of curveball, or they’re gonna be blindsided because people have a lot of anxiety around, you know the uncertainty. And so that that’s another element. And then once you actually get into the session, then then it’s really about creating that space. I go through a specific routine if i find that someone’s either really nervous or they’re very tense, where we do an exercise called a ci gong slap, and what that is is where you basically take your hand and one hand and you slap the part of your front part of your arm all the way back to up to your chest, and then you do on the other side and then down to your legs and then back up through your back and then on your head as well. You do that a couple times having how hard you’re slapping, just just so just like just like this. So you’re going back like this and that and then down to your chest and then back-up and what you’re doing is you’re activating the various different meridian parts and your body, your head too as well, too. And then once you do that a couple times, you’ll notice this sort of tingle. It just activates the energy and yourself. And so that’s physically gets you ready. Another gong xi gong slap. Yeah, yeah, you can google that nok will be on youtube. The other parties is also getting you into what we call the vortex or the zone or, you know, the peak performance state and so, you know, i listen to some music, so whatever music kind of gets you going here, the whole goal is to are we asking the person i interrupt all the time, you know, that’s bad that’s, bad technique, a weapon? You don’t have a conversation, really? So we’re asking the person in advance, what’s your kind of music or bring bring some of your favorite music, you’re going bring some of that, but even before the actual interview, i will take time to have a phone conversation, just tow, learn about that, build that report so it’s not. We’re not meeting for the first time on camera and, uh, and that way, we feel like we’re friends and i can ask them about different things, so the whole goal is to get them out of their head and into their hearts, because when they start speaking from the heart when they start opening up yeah, that’s when the magic happens, outstanding. All right, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s m a r t i g e n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Surely now let’s, come to you with questions. Durney um, we really jasmine alluded to a little bit, but the types of questions where you’re aware your expertise comes in. Sure in terms of thinking about what? Why are you doing this video? I’m sorry i called you jasmine. Jasmine? Pardon me. Sorry about that. Yes, you have been eluded. So what’s the purpose of the video you’re shooting. Who is your audience? What do they care about? And what we know about is although fund-raising is up from where it was pretty great recession levels, people want to know that there their money is actually making a difference. So no longer can we just say, oh, here’s a cute kid, i’m going to tell you my story about, you know, my family people really want to know that there’s a collective impact going on that there’s, you know, in the measurement world, the outcomes that you’re achieving. So you want to think about what are those outcomes that you know that people want you two to be showing and then making sure your interview questions are addressing those? So people are telling their stories around how they experience the outcomes that you are saying that you’re achieving, how they’re experiencing a perfect and we’re going to get really kind of personal, right? Like how i saved your life improved your life, help your child, you know, etcetera, yeah. So, you know, we have a list of twelve outcomes that typically non-profits air achieving, like increased knowledge increased, gilles, you know, maintenance of new behavior, reduction of undesirable behavior. So no, those going in before you start asking your questions and let your interview we know that you’re going to want to know about, you know, how did this program increase your knowledge or help you get a job or, you know, decrease your risk for heart disease or whatever it is that you’re non-profits doing, make sure the questions are aligned with those important outcomes. Should we stay away from giving exact questions? You will be asked one, two, three, four, because i find in doing my show that that then leads to scripted questions, lead descriptive answers, and and that’s not from the heart, that’s from appearing like memorized so so sherry but we want to give them topics, right, but not exact questions is that is that the best practice or what? Either either. Yeah, i found that i could give them some questions and with a disclaimer that, you know, these are some of the similar types of questions that will be asking and then also explain to them how to prepare. So just think about some bullet points or just some stories that may be relevant, but not necessarily prepare a script per se as well to so that that, uh it alleviates the anxiety, but you’re also making sure that they don’t have a prepared answer. Percent. Yeah, yeah. Like i said, then that’s not that’s, not the impact you’re gonna want. Um, all right, anything else, before we get to the actual either of you need anything else before we get to the actual session with mike’s and lights and cameras that we should be thinking about? We didn’t talk about yet, you know, i think that’s that’s pretty much covers it for now. We’re going to go and dive a little bit deeper into ours session then during that time. Yeah. Oh, well, i mean, there’s stuff you’re going to say in this session. You you won’t say here is that well? Actually, you know, know what? We’ve got someone holding back. Of course not. Your size is okay. Okay? I want shortchange non-profit ready. You know, of course, that all right. All right. So now we’re in the session, so presumably we’re in some kind of studio. These got a microphone because it might just we could just be doing audio, right? Possible? Absolutely. But might be lights and camera also who’s best toe ask, what do we do when we’re in the studio? Now? I could i could do that. Okay, yeah, you know it’s again, it’s first getting them into that state it’s a two part process getting them into that place where they’re not thinking from their minus their speaking for the heart, then the next step, then it’s it’s like a dance. Then you’re the lead. And so through your mindful questions that you’ve designed, you’ve created both to communicate, impact illicit to bring it out from them, per se. You’re also thinking about what is the overarching storyline that you’re trying to create. So one of the things that well, that we’re going to discuss in our sessions is the ah frame. Where for an appeals type of video you know these air the videos that ah, non-profits play at their events to appeal to, you know, fundraisers and donors and so there’s a seven start, seven step formula that i generally recommend to my clients as a guide for creating questions to elicit out those components. So the first part is, is that emotional hook or that connection? Something, whether it be ah piece of data, something that’s compelling or a story that just gets people that initially engaged. So they want to continue to watch the next step then is gratitude appreciating the people that are there the people that have already supported you recognizing them so then they personally feel connected engaged. The third part then is impact showing the difference that that their support up until this point has made to show that you have traction, and that your stewards of their support this far then the next step is really diving into the importance of the purpose of the mission. Why are we all here? Why is it important to support us then? The next step is to ah is to paint a picture of what the future khun b so this is where we are. But this is how much we can. This is how many more people we can serve. This is the greater impact that we can do. And then then goes the call to action, which is this is how you can help. This is how you can be a part of us achieving this bigger future. And the final part is that emotional close wrapping it up, tying it back to either the mission or or completing the circle of this story that leaves them with this emotional connection. But now they’ve see why why we’re doing this. They also know how they can be a part of it and that’s the framework in which we start to create questions that we start to elicit out in each of the different interviews. We sure this is a real art because that’s a lot to pack into what’s probably gonna be, you know, like a ford of five minute video or so bands. It’s doable? Yeah, of course. Yeah. Okay. Yeah. And i mean, in the session we’re going toe share case study where one organization was ableto talk about their recreational programme with kids, but at the end of the day, they were able to demonstrate how they had a fifty seven thousand seven hundred seventy percent return on investment in those chilled children in terms of really transforming their earning potential over their lives. Just buy this, you know, recreational after school program and and talk about in your fund-raising appeal if you’re able teo to share those stories, talk about those kids experience and at the end of the day, say, oh, by the way, give us five hundred dollars, and we’ll turn that into two hundred eighty nine thousand dollars for on these children over the course of, you know, their lifetime that’s, very powerful, and, you know, checkbooks are flying nah bins. What if we’re in our studio session and it’s not going so well? Our interview is not really loosening up very tense. You’re not getting the kind of emotion you’re hoping for. What what can we do to you? Break that besides achy gong slap anything else we can do? Like in them in that moment? Loosen him or her up? Yeah, yeah, you know, first of all, i always try with something with physiology. So some physical movement, whether it be breathing or others just to kind of, you know, shake out some of the stiffness there. If that doesn’t work, then i should start to shift into what are they passionate about? We totally go off or off camera off mike now, mike, or even even if the camera’s still on, but i shift their focus on hey, you know what? What do you know? What are you most passionate about? Tell me about your favorite, you know, and start getting really personal and when they start to then connect with what really means, you know something to them, then it slowly they slowly start to kind of open up in that way. So i found that to be really effective, it might actually be a good idea to keep the camera rolling or the mike rolling because you might capture something really good whether they know it’s being captured or not, they’re they’re more at ease because you’ve broken that i see you looking the tension about okay, let’s, create anything you want, but i was just saying, you know, a lot of it is the magic and editing, so if you know that framework, that yasmin laid out and, you know, that’s what you’re going for your looking for those nuggets that you’re going to put into that framework when you go to create your video and edit it together. And that that’s a really good point, sherry, is that, you know, when you’re looking at the post production editing process, you wanna have someone on your team that understands the story framework here? Not just someone that’s really a great good, you know, on editor or your your brother in law, who knows howto video. But someone who understands the purpose understands the story’s understands elements of marketing as well so that they can put those pieces together in a meaningful way. Alright, we have plenty of time together. So you took some now about postproduction. We moved into that suddenly that was well done. Thank you, baizman. What? What more about postproduction? Aside from let’s not have an amateur doing it. What else? What else can we say? You know, post production actually starts with preproduction. Always found that it’s very, very important to know the roadmap rather than shooting a bunch of content audio or visual and then just dumping it on to someone and saying here, figure it out so it’s it’s it’s essential to be involved throughout the process. S so that’s, really, the key part here and then the other part is, is to understand, to have someone who really understands the dynamics of human conversation, per se you know, there is certain ways in which people speak that are ah, more flattering than others. And so it’s it’s a very subtle nuance of how to cut the foot the pieces and then start to assemble them together and then tie in either music or other elements that enhance that experience, whether it be visuals or other things as well, too. It sounds like you’re strongly suggesting that this be done by a professional, yes, absolutely on baby involved from the beginning, not just that you’ve given them a raw video file, and now they have to try, too. Kraft, what you’re describing? Great, yeah, yeah, i think specially for your your fund-raising appeal videos and maybe the things on your website you’re going to ask people tio to donate to your cause, but i think for and you can correct me if you disagree, but for your maybe website. Testimonials or other things, you know, in our session, yasmin’s going to actually do one on his iphone. So just depends on what the purpose again understanding what is the purpose of the video, your beauty that’s an excellent point, you know, i mean, we were we were talking last several minutes about the least, i think the the video that shone at the gala that ideally is evoking tears and and moving a room of seven hundred people or, you know, whatever. But on the other end of the spectrum share your point is really well taken. This could be very low production value with somebody with an iphone, and it can still be very, very moving. Yeah, absolutely. Doesn’t the production values don’t have to be high to be compelling? Yes. Depends what your purpose is. Yeah, and and and again, it’s, just starting with understanding, understanding your purpose, understanding your audience, understanding your call to action and then finding the right medium for that. Go ahead. Yeah, absolutely. It’s it’s really about having a storytelling mindset, it’s about having a mindset of thinking about what? What are we doing right now? And is who is this meaningful? For and then let’s just capture that moment, especially with technology these days with, you know, our smartphones or iphones or android phones, you know, the cameras and the equipment is so advanced and it’s, i mean, you could capture a great experience bar trying to do it in the dark, but, i mean, if you think about wow, if i’m constantly thinking about how can i share this moment with someone else and who would benefit and why they would benefit, then then you’re you’re ready to go and as far as like professional editing, you know, quite honestly, people can edit themselves, but really, i find that like ninety plus percent of the clients and people i work with it’s a tedious process and that’s something that if they can learn how to improve the quality of capturing the experience that they can handed off to someone else, even if it’s simple edits it’s accessible and affordable for just even the average person who’s just doing a video for their they’re easing or something like that by phone. Yeah, you has been picked up his phone as he was talking for those who are not watching the video. A zoo visual. So i mean it’s just it could be just that simple. Sure, you look like you want to add something? No, i’m just a green. Okay, oppcoll we still have another couple of minutes left together. What if i not ask you that? Uh, what have we not talked about? It doesn’t matter what stage of it is, what more would you like to say on it? It’s a great topic, i think. Just a kind of reiterate it’s about thinking about this experience, the interviewer, the video really, as an opportunity for for you to help someone else give and and the way that they give is through their insights and experience. So we appreciate the opportunity to be here with you, tony, to be able to share and so it’s a it’s a conversation and it’s an opportunity to give. And i think that really when you start thinking of it this way, it alleviates a lot of stress and anxiety around the experience. Okay, yeah, i’d love to leave loved leave it there, but we still have a couple minutes left, so i’m gonna press it’ll further on something i was thinking about when you’re recording, do we do we need tohave an interviewer? Or should we just let the person kind of go free form and on dh hit on the topic questions hoping that they’ll do that, or we need to have an interviewer? I i think yes, i think so. And unless the person is experiencing very skilled with being able to create a connection themselves with either the camera, they’ve they’ve had either training or they could do it naturally. But i would say that the majority of the people are looking to have an interview because the goal is to experience a moment of connection. And how can you experience a connection without having some other person person? Lester trained to connect? Yeah, directly to account. And so to answer your question, yes, it’s important to have at least someone there to connect with? Okay, yeah, sure, because i think it’s not it can be very scripted, and we’re trying to avoid that scripted feel so an interviewer helps reduce that that scripted feel better, more connection, okay? And ah, there is one story i’d like to share and it’s about giving as well too, and sherry’s heard this. Story a number of times because we actually start third time speaking together here. But last year, we were at the non-profit technology conference, and both of us were there to writing. So you guys last year, samaritan picking up last year, we missed each other in d c yeah, so ah, sure. And i were both staying with our good friends, neil and heather. Now kneel on heather have this amazing ten year old daughter named kendall. And every morning when we sit down for breakfast, kendall would just light up the room and she’d ask questions, and she will have about a minute left. Okay. Okay, so, so so anyway, you’re trained, so i know what you know. I’m gonna tell part of theirs just to the store here, and i will re kapin the session here. Don’t worry about the way we wanna hear your story. Okay. All right. So so then ah, went the last morning that were there. She just barely looked up from her bowl and i said, hey, what’s going on, you seem different and she said, yeah, i’ve got to go sold girl scout cookies today i said, well, what’s wrong with that people love cookies, she said, yeah, but every time i get out there, i get rejected and so i said, yeah, gosh, you know, i totally understand, so i asked her i said, hey, kendall, how much of your cookies? She said they’re four dollars a box? So i said here, here’s, twenty dollars, once you give me five boxes, she said really has, like, yeah, it’s like, but here’s the thing i don’t eat cookies myself and so she but i want you to do what what i want to do is i want you to give these cookies to five people that you’ve never met before officer and her eyes lit up, she ran to her mom and said, mom, guess what? We get to give cookies away, then i said, now here, kendall here’s, the reason why i want you to give those cookies away because i want you to know what it’s like to make someone’s day. I want you to see, hear and feel their appreciation, and then when you’re out there and you’re asking someone to ask by a box of cookies, try this instead. Ask them hey, is there someone in your life that you really care about because i’d like to help you make their bay by giving them a box of cookies. So what we’re doing is we’re creating an opportunity for someone to give and so similar to this interview experience when you create an opportunity to give you shift, that dynamic latto outstanding, we’re gonna leave it there. Thank you very, very much. You your favorite cookies with thin mints, by the way about us so good on this. Emotions are number two yasmin win he’s, founder and ceo of vibranceglobal and sherry cheney jones’s, president of measurement resource is non-profit radio coverage of ntc twenty fifteen the non-profit technology conference thanks so much for being with us. It’s. Time for live listener love you know how grateful i am, in fact, not just gratitude love going out to all our live listeners wherever you might be. Podcast pleasantries always those listening in the time shift over ten thousand of you pleasantries to you, wherever you are, whatever you’re doing as you listen and are all important affiliate affections to our stations throughout the country. So glad you are with us. The thousands of you as well must. Be maybe another ten thousand who knows affiliate affections to all those affiliate listeners. Tony, take two and mohr coming up. Don’t tell my story, but first, pursuant you need more money pursuing helps you it’s just that simple. They have online tools made for small and midsize non-profits that help your fund-raising prospect of platform finds your upgrade ready donors there in your database, they’re buried. Who are they? Find them with prospector platform and you’ll raise more money pursuant. Dot com from the desk of world news tonight, i’m featuring non-profit technology conference video interviews at tony martignetti dot com check it out! I’m sitting at the desk at the anchor desk world news tonight, therefore, video interviews from auntie si, including today’s with jasmine win and sherry cheney jones. Also, any sample ward on what non-profit technology network does and how they can help you to use tech smarter, plus keeping your website current after launch and a panel of four on what to do when technology is being blamed. But it’s really not your problem? My video and the links to those four conference video interviews are at tony martignetti dot com and that’s tony’s take two for friday, fourth of september thirty fifth show of the year here’s maria semple don’t tell my story you know maria simple she’s, the prospect finder she’s a trainer and speaker on prospect research. Her website is the prospect finder dot com, and her book is panning for gold. Find your best donor prospects now exclamation mark she’s, our doi n of dirt, cheap and free. You can follow maria on twitter at maria simple. Welcome back, maria, good to talk to you. Good to talk to you. Thank you very much. You’re going to say glad to be here or anything. Well, i am glad to be here, actually and it’s a nice summer months and i’m always happy in the summer. So this is a good thing, excellent and even happier on non-profit radio day, right? Absolutely. Now that i ve pimped you twice and you have no choice but to say yes and i’m happy about everything we’re talking about the right to be forgotten. This came from a spaniard who brought a case in the european court of justice. Yes. So, you know, i thought it was very interesting and i was wondering, you know there might not be immediate applications for prospect researchers in the united states, but you know it. It got me to thinking what implications this might have five or ten years down the line in terms of information that might end up getting a raise from google searches. Um, and it just got me to wondering, you know how how we have to maybe cross check data in other places, especially going forward? If if we’re going to start seeing data, you know, becoming race, could it could even be more imminent than five or ten years? I think very well could be, you know, right now, one of the one of the stats that i had seen was that over forty one thousand europeans, i have actually asked through this online form that google has created to be for gotten so they want mention of themselves erased off of google search results and that huge let’s set the scene in case everyone hasn’t heard of this. This was ah man in spain who brought a case to the european court of justice because there were links in searches of his name is just searching his name. There were links. To old events that he thought were no longer relevant, right? It had to do with a realist state auction that was held, teo, settle some of what they call social security death, whatever that meant. But he was, you know, not happy that that was still out there because he felt that the debts have been settled and so forth. And so he petitioned through this, uh, europe europe’s top court, which is the court of justice of the european union, i guess it’s somewhat similar to our supreme court and petitioned, and it was ruled in his favor that, yes, google is going to have to comply. So of course, if google’s going to have to comply, you have to think that the other major search engines like yahoo and microsoft being will also have to do the same. And to comply. Google came up with this online form. I don’t know if you can. I don’t know how you go directly to the form. I guess you can just search it. I was i i ended up finding a link in one of the articles led me directly to the form and it’s. Pretty interesting, because you actually have to select from a drop down menu one of the thirty two countries that are listed that you would reside in. You do need to provide some sort of a photo id. Ah, so that i guess, you know, if you’re trying to get maybe say, a competitors, you know, information swipes or something like that, they want to make sure that yes, you are you’re the person and it’s information about you, etcetera, and so there are, you know, there’s certain things that you do need to do in order to comply, to get it, to get the data removed, but they really think it’s going to be a very long time before google can’t even get through all of these request and right now it on ly pertains to the european union, as you said, the thirty two countries so this does not apply teo u s residents, but it could there’s potential that someone could bring a similar action on dh similarly succeed in the us i’m not i would not put it past somebody to come up with that idea. Having read, you know, all the press that there is available out there about this particular ruling in europe, one thing that i didn’t realize i mean, i just thought that you go to google dot com and that’s just the one place to do research bedevil evidently there’s, a google dot ceo dot uk, which is, i guess, the european equivalent of google’s search engine, so i think what they’re from my understanding of what i’ve read is that it’s going toe wife clean the search results that you would find on the european search engine and maybe not necessarily google dot com again, it’s also new and all such a grey area and google themselves trying to figure out how they’re going to end up complying with this whole thing. The implications than for prospect research are becoming apparent as we’re talking. You might not find everything that you’d like to find on someone, right? Right? And, you know, i can give you an example. Tony, of a search i was doing a number of years back, i was probably about ten years ago, i was doing some donors threespot church. Actually, i was just doing research. I wasn’t sure that this person was actually considered a donor prospect or not, because sometimes i’m doing the research because they’re considering having this a person as a high profile boardmember and so i’m doing the research, and i kept coming up with this person’s name connected to corporate insider trading, so the bad kind of insider trading and at first i dismissed it because i thought, well, maybe it’s just the same name, but then i came across one article that actually did link the person to the insider trading and linked the person to current employment situation. So then i knew this was indeed the prospect, so i came i had a dilemma because, right, if i put this information into a written profile, then, uh, any donor and he don’t prospect really has the right to walk into your organization and say, show me what information you’ve compiled on may i want to see my donor record on? And so i really had this dilemma, and i thought, well, what do i do with this information? So i decided to call the person who had hired me to do the research, and i asked, why are you having me do this research on this individual? Is it for a simple donation? Or is there something more to this? And she said, oh, there’s a lot more to it. We are considering bringing him on the board, and our board chair thinks he would make a great treasurer for organization. Oh, my so that was, you know, i thought, okay, well, red flag. So i decided to verbally give the information that i had found. I mentioned that the person had paid their fine had done their time. It was well in their past, but i did feel that the executive director didn’t need to know that this existed. Now why this is really interesting dilemma, but why? Just verbally? Why? I mean, if if it’s bonified and you had confirmed it, why not put it in the written prospekt reports? Well, we discussed that. I told her that i would i don’t like to put information into a written profile that would potentially sever our relationship with somebody, and it could, you know, it was a potentially great relationship that could that could have existed. Um, so i did not want to eliminate that possibility for her if if he’d read this and said, well, you know, this was dug up. On me and, you know, i’m uncomfortable with this, and i’m walking away from this organization, you know, clearly it was in his past, everything had, you know, all fine has been paid, and as i said on time, his concert, i just felt that it could end up, um, severing the relationship ultimately, and i didn’t want to several relationship before it even began, since they’re you know they’re may not have been any issues in the future. I just told you to tread carefully. You always have in the back of your mind what the donor or dahna prospect might think if they were to read this in the organizations report that you had written, yeah, itwas absolutely there is always the same reason. I don’t like to delve into divorce records. Yeah, well, now i can see how that wouldn’t belong but alright, it’s, just interesting. You always have this in mind that what would happen if the person were to read this about themselves in the organ in the organization’s files are always thinking away. Okay, interesting. And what what happened in that case? Did they end up inviting the person to be on the board? Do you know, or did they not? They did. They ultimately did. But i don’t think they put him in a treasurer position immediately. You know, i’m not sure down the line if that ended up coming to fruition, but it was certainly at least something that the executive director needed to be aware of. Excellent. Okay, excellent story. Thank you. Um, this all, you know sort of brings up also the the potential, the discretion, really, that google is goingto have and other search engines as they have to comply with this. The way i read the the description i read, i didn’t read the court’s decision itself, but the description i read was that, you know, there’s some vague description or vague direction about, um, what google should consider inappropriate and what not, but but but nothing’s very, very specific. And so that leaves a lot of discretion for google as to whether something like what you described still belongs. I mean, it still could be very relevant, even though it’s in the past, you know, i mean, history is all in the past, we we were studying history all the time. So just because something is in the past google and detrimental to the person google could still very well determine that that belongs under that person’s search results. Right? So now people are wondering, you know, it’s a matter of fact, i read an article that was in a may fifteenth edition of usa today where, you know, they talked about, you know, that the court basically is here is blaming the messenger and, you know, this person had this, you know, situations in their past, google is simply me giving you access to the information, and you know, it e if if reputations can now be somehow, you know, as they’re calling it in this article, airbrushed on demand, right, you know you’re going to have to think about, you know, well, it’s people who have done things, you know, maybe doctors who have botched surgeries and you just think about the implications of all the types of people that would be thinking about having this this shady past erased there’s just a scary amount of discretion that google has because the past is still relevant, but maybe some things are irrelevant. Howto how do you decide what’s relevant to other people and what’s not the other, the other very interesting thing about this is the information isn’t going away it’s not going to be removed from the internet if that’s even possible it’s just going to be removed from a search result with that from of that person’s name. So the personally is a matter of fact, the very newspaper articles that this spaniard, you know, was sad about it on the internet. More people have probably read the articles now that otherwise would have ever read them if he hadn’t brought this to court. And so the articles still exists. It’s just getting to the articles by searching on this individual’s name is something that has been or will be very soon. I’m not sure if it was removed or not, but i think it may be it wass at this point, um, but, you know, is see data is probably still going to exist, but as a prospect researcher, your main starting point is always with a person’s name. Yes, that’s why? I was wondering how this was really going to affect donorsearch research. I mean, we have a lot of info metoo shins buy-in particularly hyre ed that do their research. Donors who reside in europe, right. So you’ve got people who come to this country for their education on they go back or people who started, you know, as a u s citizen and are now living is expats in another country, so you know the borders being as fluid as they are. You can imagine, i know, maybe a very small social service organisation non-profit might not be in that situation is there researching their donors because for the most part, they’re serving a geographic region and their donors come from that very small, smaller pool’s people. But larger organizations that serve that our international and it doesn’t even have to be hyre ed, imagine the wise of the world or united ways we have to go out for a break. When we come back, marie and i are going to keep talking about this, and we’re gonna move teo, subject of the donors right to privacy and the code of ethics around around prospect research. So stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth godin craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guest directly. To sign up, visit the facebook page for tony martignetti dot com. And i’m tony martignetti and with me is maria simple, the prospect finder, maria appa ra, the association of prospect researchers for advancement, they have something to say about donors they dio there, they actually on their web site, a statement of ethics, and i’d be glad to provide that link to your tear listeners. Tony on your facebook page, we’ll put that after the takeaways. Yes, yeah, sure. And so the main pages apra home dot org’s a pr, a home dot org’s and so there you know that that is the association that most professional prospect researchers would align with and rely on for their professional development. So there is a statement of ethics that the opera has and, you know, accountability and practice as well. I mean, i’m looking at one specific line that they have in their code of ethics around practice. It says that, you know, they shall on ly record data that is appropriate to the fund-raising process and protect the confidentiality of all personal information at all times. Um, so, you know, they take donor-centric mation is safeguarded at their organizations password protect the software, for example, making sure that only people who need access to that information are going to get the access to the information. Well, let’s, go back to this donor-centric ality. I mean, how do you protect the person’s confidentiality when your task is to prepare research about the person? I mean, at the top of the page is the person’s name and, um the pages are loaded with stuff about the person. How do you how do they balance? What do they mean? Their protect confidentiality? So you want to make sure that on ly the people who need access to this information to advance fund-raising are going to have access to the information? First of all, the information is all derived from publicly available sources, right? So google obviously is one of those publicly available sources that we get information from. We’ve talked about hundreds of those on the show. Yeah, yeah, absolutely. And so what? You go to a lot of different sources to gather the information and bring it all together? The role of the prospect researcher is, too. Take all of that information, wade through it and come up with a concise profile. Most of the time, the information is is going to be embedded right into the donor record because then you can pull the reports, you know, as you need in the in the donor software, when i’m preparing the profiles, i just do it in a word document so that they can easily cut and paste the information and if need be into their at their end. Obviously, i don’t have access to donor software that my clients are using, so you want to be sensitive to then who you’re emailing these two i don’t mean you as the prospect. Well, i don’t mean you personally, but the prospect researcher and they may very well in a smaller midsize shop not even be devoted to prospect research, so that let’s say, right, the person doing this research on donors and potential donors, you want to be very conscious of who you’re emailing. These reports, too, has who has access to the to the nested folders where these prospekt reports are stored? Yes, absolutely mn it, and then you can imagine a situation where you get your development committee together and you’re doing perhaps some sort of peer review sessions so you might have printed profiles or data pieces of data pertaining. To these individuals on the table, you know, every every development office really should have a good shredder in the office, and i would really encourage people not to allow boardmember sze other volunteers involved in the development process tow, walk out with hard copies because you just don’t want this information, you know, floating around out there that’s very good admonition caution? Yeah, that that where the hard copies go and then they end up in the person’s office or home or something. Yeah, right now. Okay, talking about shredders, you know, i can’t stand seeing those shredders where it’s like quarter inch strips like a four year old could put those back together if if they wanted to there’s quarter inch long strips. I mean, you should get at least cross cut, if not the not the ones that make those little little paper tiny bullets, which you’re supposed to be impossible to put back together, right? And there are companies that you can hyre depending on how much you really have to shred, there are companies that you can you can hire to do shredding. I think that even in local companies like u p s stores they have shredders located within those facilities, maybe even staples. I’m not sure i know ups does, but, you know, there are places that you can go then and taken have it securely shredded. So that might be something to consider. If you do have an awful lot, maybe maybe your office’s air moving and suddenly you find that. Okay, you’ve got files and files from maybe past years, and now things are going all electronic. What are you going to do with all of this? You don’t want to move it right, because you might not need to bring all of that old data with you, but yet it contains some potentially, you know, sensitive information that people would not want just floating around out there. Yes. And as you mentioned, there are services where they’ll just place a bin in your office. And then when it fills up, you call them and then they come and shred it, and they give you back the empty bin. Yeah. What else? What else you thinking around? We’ve just about another minute or so. What else around this data? Data? Privacy and confidentiality? Well, again, just making sure that everything is very well password protected on lee allow people have access to the donor, soft to your donordigital base that absolutely needed shred anything that is printed and keep on top of what’s happening with this with this particular law that that occurred in the european union. And just you know what? Maybe you know, i will of course keep on top of it, tony, and weaken maybe revisited as things develop, um, even if we make it part of, you know, a small piece of the future show, but i think that that non-profits do need to be aware that this is out there and see the potential for its effect in the united states ask and you’ll you’ll be most successful, i think, in searching if you look for right to be forgotten, maria, thank you very much. Thank you, tony. My pleasure, maria simple the prospect finder on twitter she’s at maria simple her sight is the prospect finder dot com next week, it’s september eleventh hard to know what to do on that exact day. I’m going to replay a show called the september eleven e effect about giving immediately after nine eleven and the longer term. Impact. If you missed any part of today’s show, find it on tony martignetti dot com. Where in the world else would you go so glad i brought that singing back? You may not be, but but i am pursuant full service fund-raising you’ll raise baby carriages more money. I’m not talking about those paltry little one cedars that most couples push around. I’m talking couples with quadruplets four abreast, they come down the sidewalk like the middle coach row out of a dreamliner seven eighty seven remember last week was the studio apartments in first class they come and dear the crosswalks and they part pedestrian herds like arctic ice breakers filled with money. That’s how much you’re going to raise pursuant dot com. Our creative producer is claire meyerhoff. Sam liebowitz is the line producer. The show’s social media is by susan chavez, susan chavez, dot com and our music is by scott stein duitz thank you, scotty. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent go out and be great. Snusz dahna what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff, sort of dane toe add an email address card, it was like it was phone. This email thing is right and that’s, why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to heal. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for December 6, 2013: Brandraise to Fundraise & Safeguard Your Donor Data

Big Nonprofit Ideas for the Other 95%

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My Guests:

Sarah Durham: Brandraise to Fundraise

Sarah Durham and Tony at Fundraising Day 2013
Sarah Durham and Tony at Fundraising Day 2013

Sarah Durham is principal and founder of Big Duck, communications consultants for nonprofits. People need to know you before you can ask them for money. What is brandraising and how does it pave the road to fundraising? (Recorded at Fundraising Day in June)

 

 

 

Scott Koegler: Safeguard Your Donor Data

scottkoegler2009-150Now that you have donors, how do you best preserve and protect their information? Scott Koegler is our tech contributor and editor of Nonprofit Technology News.

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host feels so good to be back in the studio after our thanksgiving break. I hope you loved your thanksgiving and i hope you were with me two weeks ago. I’d be forced to endure ketoacidosis if i came to learn that you had missed empower your volunteers. Karen brewster is executive director of wreaths across america. They have grown their volunteer support enormously, and she explained how that was recorded at bebe khan twenty thirteen this past october and what’s their style. Maria simple returned she’s, the prospect finder and our prospect research contributor. We talked about the disk assessment tool to figure out whether your potential donors are dominant, influencing steady or cautious. Plus she had her sixty seconds style stop this week brandraise to fundraise. Sarah durham is principal and founder of big duck communications consultants for non-profits people need to know you before you can ask them for money. What is brandraise ing and how does it pave the road to fund-raising that was recorded at fund-raising day in june and safeguard your donordigital now. That you have donors, how do you best preserve and protect their information? Scott koegler is our tech contributor and the editor of non-profit technology news between the guests tony’s take to create a culture of philanthropy throughout your non-profit it’s a panel discussion that i hosted were supported by rally bound peer-to-peer fund-raising for runs, walks and rides, and by t b r c cost recovery. Getting you money back from phone bill errors and asians here is brandraise to fundraise welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand thirteen, we’re in midtown manhattan in times square at the marriott marquis hotel, and my guest now is sarah durham. She is principal and founder of big duck, and her seminar topic is brandraise to fundraise, build your house before you throw a party. Sorry, europe. Welcome. Hey, thanks, tony. Thanks for having me. My pleasure. Tell me about the big duck agency. So i started big deck in nineteen ninety four and so were nineteen years old. We work exclusively with non-profits to help them communicate more effectively. I love the conciseness. Thank you. Thank you. What is brandraise ing brandraise thing is a model. We’ve developed over many, many years of working with non-profits to help wth, um, rebrand largely in order to be more effective at communicating with donors, clients and other key constituents, and it’s, a model that integrates, um, best practices from the for-profit world with some non-profit reality’s like, where should the board be involved in branding, or how does your vision mission of values integrate into the work? So we do recognize that there are lessons to be learned from the corporate side there definitely are, although i would say that many a non-profit i don’t think you can be too black and white about that. I think there are lots of great lessons to learn from the for-profit world, but what works in the for-profit world does not always work in the nonprofit world, and so, you know, that’s the challenge for sure, yeah, all right, how do we get started with identifying our brand and starting this process? Well, a lot of organizations usually back into thinking about their brand because there’s another challenge that has forced them to deal with it. So for instance, they want over how their website and their thinking before we overhaul. That web site we should really sort out, you know, the problems. We have their name or the challenge with our logo, and so they kind of end up, you know, sort of through the side door getting into branding. But we’re big advocates for rethinking your brand any time you go through a significant change after strategic planning. So strategic planning should come first. But then, if your strategic plan mandates a shift in communications, that’s a really good time to revisit the brands are now brand is much deeper than just logo and name and tagline, right? Absolutely. Help us understand how how what death is. Yeah. It’s. A great question. And i would argue that your brand begins with a clear strategy that everybody in the organization is aligned with what’s. The big idea you want to communicate? We call that positioning there’s a strategic plan it’s for grows right out of your strategic plan. And then also, what is the personality of the organization? What? How does it, what tone and style does it want to use to communicate? For instance, an organization like pita has a very different communications personality than the cia. Right on. Dh that personality can influence not only communications but programs themselves. Okay, the other piece i would say about a brand is that it’s not just what the organization produces it’s also, how you’re perceived externally and your reputations so there’s a very fluid wall between what happens inside and what happens outside. But how do we find out this, how we’re perceived outside, you really have to do some research, and sometimes that research is done in a very on the flaw, i’ve seen organizations to great kind of on the fly, a qualitative research, they just talked to their clients, talk to their donors really kind of have a feeling for how they’re perceived other organizations it’s done through market research, you know, focus groups, surveys that kind of stuff, okay, so it doesn’t have to be a formal process now with a lot of money and expensive, not at all and that’s. One of the reasons i wrote the book brandraise ing is that none of this is rocket science. It’s it’s pretty easy to do the hardest part is knowing what to do and facilitating process, particularly with non-profits that have the right people involved and has buy-in at key junctures, so but doing research is pretty easy to do on your own. In fact, um, i talk about in the book, and i years ago recorded a podcast about how to do your own research. Okay, well, let’s, take one of the time i was going to give you a shout out for the book at the end. You go ahead. You mentioned it. So, what is the name of your book? The book is called brandraise ing and, uh, yeah, it came out in twenty ten. Published by josie bass. Okay, on dh your podcast. What was that called? The podcast is kind of. You can find it on itunes and other places, but we don’t keep it up to date is called the non-profit jungle. And we did want about doing your own research, which is about how you create a facilitators guide and facilitate informal focus groups. You can also just use two is like serving gizmo and surveymonkey to do some interesting research. If you have a list to send it to. Oh, interesting. I say a little more about that. How can we use these free tools? Well, so for instance, if you’ve got let’s, say you’ve got a donor database of a few thousand people who give to you in a mid level, and those people also get your e news, you might embed a survey and your e news and ask them just two or three questions that might help, you know, help get a sense of of what they think about your organization or why they’re connected, and and that often informs the branding work you do. But but oftentimes with branding it’s also really useful to go back to that group and to test so if, for instance, we’re re branding in non-profit we might create two different brochures and then informally walk into a programme space and grab a couple clients and say here’s two different brochures, does one speak to you more than the other? Or is there anything that you would find inappropriate or offensive about this content? You can do that with donors, tio, but, you know, that kind of field testing is often a great former research, okay, excellent and this’s all about having people well, having people understand and having a consistent message about what you do, how you do it what the outcomes are absolutely, i often remind people in the nonprofit sector that if you look at big for-profit companies like coca cola or target or starbucks, they have much more money and a much deeper bench of staff than most non-profits due to communicate, but yet you don’t see them change their color change the logo. I had a conversation with somebody here earlier about wanting to create an anniversary your logo, which i was advising her not to do because you want every type of communication you put out there to reinforce the essence of who your organization is, and i would rather that all ladder up to the core rather than being fractured. If tiffany every few years said, you know what, let’s make the box pink this year, they would lose the equity of that blue box, which is, you know, a court of their brand, but we do that all the time in the nonprofit world. It’s a bad habit it is okay, so what is the effect of how would you define an effective brand and effective brand is one where the people internally feel connected to it representative of it and ambassadors of it where everybody in the organization, whether their staff, person aboard person, maybe even a volunteer, could speak in some way about the work and its value, and that it’s perceived externally by its core audiences is valuable to so it’s, both internal and external, and i actually think it has a lot to do with the culture and the values of the organization being, you know, authentic and alive and and the visual identity or the messaging is really just an expression of that, and i could see how this would certainly helped fund-raising you can articulate it better than i can. So, yeah, let’s, just make that connection well, it does. It does have a lot of impact on fund-raising and one of the one of the most significant impacts we’re seeing more most recently is around social media and the idea that if you’re going to push out a fund-raising message, we’re going to do a multi channel campaign, which more and more organizations they’re doing. Those people are not just going to get your email or your direct mail, but they’re going to visit your website. They’re going to be on facebook, they’re going to go to twitter. And we want all of those messages to really ladder up and reinforce the the essence of what the organization’s about what the campaign is about. So, so that’s. A lot of what i’m talking about here. It fund-raising day talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our culture and consultant services a guaranteed to lead toe. Right, groat. For your business, call us at nine one seven eight three, three, four, eight, six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com oppcoll are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow no more it’s time for the truth. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower. We’ll discuss what you’re born you society, politics, business and family it’s provocative talk for the realist and the skeptic who want to know what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp, your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com by the way, for those around the video, the background just shook there’s, not an earthquake in times square. Somebody on the other side, i’m sure got very exuberant about whatever, whatever any, whatever their business is on the other side, and i was shaking, so no earthquake in times square dahna this is, i guess, another way of saying this is all effective communications absolute, and it needs to be resident throughout the organization you mentioned, even even down to the level of volunteers, and you’re not talking about key volunteers, but but occasional volunteer no, i mean, i think if an organization uses volunteers and they recruit them effectively, and those volunteers have a great experience, the first thing they do is go on and tell their friends about it. So they become brand ambassadors that’s not to say we should train them on the brand, per se, but it is that we should make sure they haven’t experienced that is really aware of that and and use that to our advantage. I used in my workshop this morning an example from an organization called american jewish world service that has a program for rabbinical students and when you look at how they communicate this programme on their website, they actually tell you that if you go on this program, you’re goingto be asked when you come back to do some fund-raising on behalf of it and on the program, you’re getting sort of trained to do that work, and then when you come back, they give you the tools to do that work. So that’s a great example of an organisation using a programs audience and kind of turning them into a brand new master. You have a very vivid example before of pita versus american humane society and different messaging. How does an organization find its niche within all the organizations that are doing work within that same mission? Right? Well, again, that starts with research, and one of the things that i think is very important to do is to do a competitive landscape scans so you have to know who else is out there. George in jail on twenty martignetti non-profit radio? Yes, first we’re competitive. Landscape scan. Yeah. What are we doing? What with what we’re doing is we’re identifying our peers are partners people? I’m with you too, in fact, in fact. Way every year we do like a jargon jargon article on our block, and we have words to avoid for each year, but so, you know, so for instance, if you’re in the animal rights space, who else is in that space? What are their websites? How do they communicate? What? What are the key messages they’re using? What are the colors they’re using? What? How are they describing how their unique and i think it’s really important to always be monitoring that? Always be aware of how other organizations in your space we’re communicating that’s not to say that if they use blue, you’re going to use pink or that it’s, that kind of direct. But it is to say that it’s important to remember that people on the outside might be looking at those things a donor who wants to support animal rights might look a lots of different animal rights organizations, websites, and you need to be clear how you stand out in that space. It also again goes back to strategic planning, right cause hopefully in the strategic planning process, you’ve also had a conversation about what really makes our organization unique. And what should we? Be focusing on programmatically. Is this something that a small and midsize shop could do on their own? Absolutely. You don’t feel that there’s a need for expertise to do these kinds of competitive landscape analysis. There are other things. I mean, the difference between the smaller guys and the bigger guys comes down basically to two things. The bigger guys can afford to hire experts who take him through a process. And that’s certainly is nice. But what the small guys have that the big guy’s lack is agility. And i’ve seen some smaller organizations with staff people or with volunteers go through some really exciting, you know, strategic planning and branding processes on their own. Sometimes it takes longer and there’s more learning that has to happen on the way. Really needs a champion. It needs somebody who’s, you know, able to kind of take the work, run with it, make it their own and keep it alive. But it could be done really well. Okay. Could that person be the executive director? Absolutely. Is that you? In fact, i was i was in florida a couple of years ago, and i was giving a workshop and i met a woman who had was an executive director, one man band, no staff, just her and she she had been able to recruit volunteers, developed an incredible visual identity and messaging platform for organization she’s producing all this stuff to promote it. It was great what she was doing looked better than what a lot of large organizations i see do, and it was really about her vision. It was that she understood what effective communication should be, and she wasn’t letting herself off the hook by saying, i’m just one person she garnered these resource is she needs to make it happen. It was amazing. We’re talking about personality, right? I mean, isn’t that just another way of encapsulating everything we’re talking about? Definitely found she found the personality and was expressing her, and she knew howto she knew how to enforce it. And i mean, there are organizations that really get that executive directors who really get that who appreciate the value of great creative on dh then i think one of the reasons it doesn’t happen most often is that there are a lot of organizations where the programmatic work is so important as it’s founded. And everybody’s just putting every every effort that they have into getting those program’s up and running that the name the logo, the tagline, how we talk about the work, etcetera becomes an afterthought and and oftentimes it’s on ly five years, ten years, twenty five years in that the organization starts to say, wait, these things are actually holding us back. We need teo, you know, re prioritize you mentioned something that i want to explore a little more than enforcement. We’ve been through this process. Now we’ve found our niche and where expressing it, how do we keep it in fourth? Yeah, i mean, the old model is brand policing so that’s appointing a person who really, you know is somewhat of a bully about keeping things consistence and on track the person who would write style guide, for instance, it might be it might be bigger, but these days i what i really prefer and what i would really encourage organizations to do because i think it’s much more relevant is to cultivate everybody to be a brand ambassador, right? I mean, if if a staff person, any staff person can’t go to the gala or to a block party or to whatever is going on and talk effectively about the organization that’s a problem, right? So everybody needs to be able to be an ambassador for the organization in whatever way they can. And in order to make that work, it has to be very communications have to be very, very simple, and they have to be very accessible to everybody on staff. So you mentioned a style guide style. Guides are getting more and more common in the nonprofit sector. A stock historically has been a rule book for how to use the visual identity. I actually prefer brand guide, which talks more about the communications strategy for the organization and the messaging like here’s. How you abbreviate our name. Don’t use the acronym, you know to go back to juergen instead of in the workshop i gave this morning, there was one woman whose organization goes by a i x y abila long acronym. And when she unpacks that its association you know exactly what they do with the name so it’s. A cumbersome name. But i’d rather she call it the association if she has two short handed at least there’s a clue. Who they are okay? And this trickles down to i think you’ve made you’ve made the point already everybody in the organization doesn’t your function, maybe very ministerial down to maintenance, perhaps, but you still you need to be speaking with that same organizational voice, absolutely. And if the maintenance person is on facebook and might be posting something about an event that’s going on that they were involved in helping, then you want them to feel empowered to beyond message what else? What did i not ask you that you’d like to share with small and midsize shops about about this process grand raising how it helps supports fund-raising well, i would say, you know, one one one theme we’ve touched on, but i wanted to say again is don’t give up hope just because you’re small and you can’t afford to hire an agency or whatever, that doesn’t mean you can’t do a great job. When i wrote my book, i was trying very hard to write it from a point of view of could somebody who doesn’t do this stuff every day take this and use it, and i’m hearing back from people that they can, but i’m also seeing more and more examples of organizations just really coming up with fresh, creative ways to do it. We built this scorecard that we have on our website where you can go in and sort of answer a series of questions, and it reflects back to you how your organization is doing managing its communications on one of the interesting findings we we have uncovered from that is that this small guys do it, justus well, as the big guys, that that the the having staff people or money for communications does not necessarily make you a better communicator. Excellent website is picked up dot com it’s, big duck. Nice dot com okay, don’t you ignore what i said? First big duck and dot com sarah door. Um, you want to leave one last one last tip. Come to fund-raising days. Great show. I want to see you all here next year. You’ll be back. I’ll be back. I love it here. Yeah. Sarah durham is thanks durney principle. My pleasure. Thank you very much. Principal and founder of big duck leary in n y c her book is brandraise ing and i want to thank you very much for joining me, sara and listeners viewers thank you for joining my coverage of fund-raising day two thousand thirteen marriott marquis hotel. Thanks very much. Thanks. Yes, my thanks to everyone at fund-raising day and sarah durham. To bring this show, we need some help. And i want you to know about the two companies that are helping us bradrick rally bound is a sponsor. They make simple, reliable peer-to-peer fund-raising software. This is software for runs, walks and rides it’s friends asking friends to give to your cause. You get a discount as a non pas provoc radio listener. Get that claim that discount you can go to rally bound dot com or just call them up on talk to joe mcgee and he will answer your questions and help you build your campaign. And, of course, explain how rally bound khun do that for you. They’re at rally bound dot com or triple eight seven six seven nine zero seven six and we are also supported by t b r c cost recovery yourselfer benowitz runs t brc. He will go over your past phone bills looking for errors when he finds them, which he does ninety. Percent of the time phone cos it turns out, are not so good about billing correctly. Then he picks up the phone when he finds these errors and he fights the phone company to get you money back. These are not only errors in billing, but also services that you didn’t order or you’re getting the wrong pricing, not what, not what you were supposed to be charged for, a service and also he can fight well above market pricing when he finds that, um, i had mentioned a couple weeks ago that recently he saved a non-profit almost twelve thousand dollars after finding errors in their phone bill that went back three years and you only pay ti brc if they actually get money back from the phone company, they can also save you money looking far word, because if you’ve, um, if there have been mistakes in the past, then there’s savings to be accrued going ahead as well. Trc cost recovery yussef rabinowitz i’ve known him for almost ten years. He’s at tbe rc dot com or two. One, two six double four nine. Triple xero ask for yosef twenty steak too. I hosted a panel discussion. For the new york ilsen chapter of a f p about two months ago or so that’s, the association of fund-raising professionals, the discussion was about creating a culture of philanthropy throughout your non-profit very similar to what sarah duram was talking about in having everyone be a brand ambassador from the receptionist to your ceo. There were three very smart people with me. They were terry, billy, matt bregman and brian saber. It was informative conversation, and i love the topic because it does come up a lot. How do you encourage everyone in your non-profit two treat the people they come in contact with as potential donors. It was informative, and we had some fun as well. There’s a link to the video on my block at tony martignetti dot com and that is tony’s take two for friday, the sixth of december forty seventh show of the year. Scott koegler is with me, you know him he’s, our monthly tech contributor. He’s, the editor of non-profit technology news, which you’ll find it n p tech news. Dot com and on twitter he’s at scott koegler. Scott, how are you? I’m doing well, tony, how you terrific lee. Thank you very much. You have a good thanksgiving. I did way too much turkey. But, you know that’s to be expected. Alright, good. You had fun. He did. We’re talking about safeguarding your donordigital. What are the, uh what of the potential risks here if donordigital is compromised? Well, there’s a lot of risks. You actually tony and what’s probably the biggest one is that not just the the data is stolen, but the information about your donors is compromised and that’s something that has made a whole lot of headlines recently well, over the last few years actually, um about, you know, different different companies having having their data breached, having there credit card information stolen and now people losing, losing the privacy of the credit information identity theft by another word. So there are implications that are certainly public relations you don’t want to be, you know, it may not be a headline if you’re a smaller midsize shop, but you can have a public relations problem among your donors and volunteers without it being in the headlines. There’s legal implications and you couldn’t even have, like some financial problems mean if people if it comes to the point of people suing you? Are you having to pay for damages? Definitely. Definitely. You know that i moved to south carolina recently, and last year i think that was earlier this year. Actually, the the the state governments website was breached. And supposedly all of the information that that anyone who has filed tax returns in the state oh, my goodness is stolen. So, you know, i mean that’s bad enough. I haven’t actually heard of anyone who was, you know, was affected by having their identities going. But what happened was that the state, aside from the, you know, the political and and other kinds of just general discussion about how things were handled badly, they had to offer a free subscription service to an identity theft, monitoring service to literally everyone in the state. Oh, my and a couple people. And so on, top of on top of having to rebuild their infrastructure, you know, tighten down their security, you know, they have that financial burden, you know, just added things. So yeah, financial consequences definitely did this stuff the car during the five days when governor mark sanford was off with his girlfriend in in argentina is that when that happened, it could have i don’t know, i you know, it could have been an argentinean internet connection get part of the story his reputation has since been rehabilitated because he was he was elected. Tio what the house of representatives, i think for for south carolina? I think so. Although i have to have two admit that i haven’t really followed much of the south carolinian political situation, even though i should have. Okay, well, you’re you’re new resident. Well, i am your break now. Good vote. So, i guess it’s good. What part of the problem with identity theft, though, is that people the bad people don’t use the data right away because they know that everybody who’s data was compromised is on the lookout, but they’ll wait. I mean, they’ll wait three for five years and use the data then when your date of birth and social security number haven’t changed and maybe even your address hasn’t changed. And and by then people are not on the lookout for the for the theft. Because it’s been so many years since it occurred. Exactly exactly. And then it’s also hard to track down. Where that breach came from because if it wass, for instance, a small provider, small company or a small non-profit that got that breached, uh, may not have been reported, right? Not everybody owns up to it, and actually not everybody actually knows that they’ve been breached. Right rights, it’s not in the hacker’s best interest to notify anyone that had that data. Yeah, yeah, now it gets it gets discovered by some audit. Or maybe the hackers will sloppy or something like that, but yeah, i’m sure there are lot of instances where organization don’t even know that it’s happened. All right, so if we’re going to protect our donordigital what we need to be thinking about first? Well, the first thing is pretty obvious stuff is that, you know, if you don’t need the information, don’t keep it, don’t collect it, don’t get it one of the pieces of information, of course, that non-profits do. On whose credit card information, uh, and some sites you know, amazon in particular, and pretty much any e commerce site collect credit card information and then there’s a convenience to the chopper. We’ll store that information? Yes. And, you know it’s convenient. And in a situation like amazon, people may go back there and by things you know, almost daily, and so in that case, it really is a convenience, so you don’t want to. I don’t want to keep entering my my credit card information every time i buy something for a non-profit that that frequency is probably significantly less than what amazon gets and we would certainly hope with it it’s more frequent, but reality is they’re probably talking about a few times a year at the most. Yes, so in those cases allow the credit card information to the energy. Be sure that it’s over a secure line and that’s here’s a jug and peace for https that’s uh uh that’s the secure website connections that links the website that someone beat feeling to the with the back end server some reason, scott, i know that http is hypertext transfer protocol, right? And then i believe that as few yeses for secure okay, sorry, sorry. Nobody cares about nobody cares. Um, so and that part right there just means that someone monitoring are tapping into the line isn’t just catching the data while it’s streaming by them on dh collecting it that way. That’s the first line of security, but the second, you know, use the information, make the transaction, get the get the donation into the bank account, and then just don’t record the critical information, right? Just by doing that i could probably solve. I’m going to say at least fifty percent of the of the problems that a data breach can cause for constituents for donors. There’s other information that would fall into those to that category, i’m thinking, like date of birth, social security number, even even address? Yeah, address an email. I mean, you don’t want those to be compromised. Yeah, here’s an interesting piece of the security information. Did you know if you have a person’s first name your date of birth and their zip code, you can find out through there first name, date of birth and zip code that’s enough to identify? Yeah, yeah, that makes sense way, wouldn’t you? Yeah, when you say it, it makes sense, but somebody wouldn’t think that those if you’re not, if you’re not in a security role, you wouldn’t realize that those three things can be really damaging and you could find everything about those so i mean, date of birth, i mean, probably non-profits don’t have to save date of birth, right? Date of birth, you know? Krauz they probably do need address information in order to send maybe a ten, ninety nine, you know, donation form at the end of the right, right? But certainly so security number is not necessary. I don’t. I don’t think that’s required for a ten, ninety nine. Well, non-profits aren’t sending ten, ninety nine’s. They’re just sending the just sending acknowledgement letters. Okay, so, yeah, ten. Ninety nine’s that’s for contractors. So so wouldn’t you wouldn’t need it. You wouldn’t need you would not need it for donors. All right, but so there’s there’s information that we should save, but we should look scrupulously at what we are actually preserving is the point. Okay, what we need and don’t even ask for what you don’t need and those things that you do need, you know, on a on a short term basis, like credit card information. Just really okay. Okay. There’s still information that you need and there’s information that you want to keep. You want to keep the name, you know, the donation history, maybe. Their activities, you may want to keep their their their address, and they want it. Particularly if you do send out snail mail. Kind of, uh, information. You know, newsletters do still go by on paper. And so there is information that you want and here’s one of the ways that south carolina system was breached. No, if they could have avoided the entire disaster with the effects of the disaster. Maybe not for a public relations standpoint, but from the effect on its citizens. By encrypting the data they have. So wait, he talked about, you know, using a secure internet connection tps. And that applies and encryption to all of the information going across the internet wire. But once it reaches the program of stories that data, um, you know, that data is stored in a database and the database is usually, um, pretty transparent. In other words, you can open the database. Look at the information and it’s you know, it’s in english. It’s in what’s, commonly called clear text. So it’s, you know, you can look at it with a human being can read it and understand it. And i know it’s easy and it’s the way that things are stored most of time. What south carolina did not do on. Actually, a couple of others didn’t dio notable ones are adobe and link them okay. Not small names of people that you would think would know better. Um, they did not encrypt the contents of their database. So what that means is if the data is not encrypted, hacker gets in, they download the database and they can use it’s all visible in clear text. Okay. Okay. All right. So so the data that we do store, we should consider encryption, right? Absolutely. Absolutely their encryptions pretty easy. Most databases have it as a non option. You could just, you know, take a box and bingo. It’s all encrypted. So we have to also consider where this data is safe, right? It’s lots of different places and including portables buy-in night. Um, sure, cellphones get lost, laptops gets stolen, all those kind of things happen. I don’t know that. There’s an additional answer there. I mean, certainly you can password protect cell phones and laptops for typically people don’t do that. Yeah, well, we’re going to get to policies that they should be doing so. But they’re also the data is on servers. In your and hopefully your server closet is secure. I’ve seen a lot of servers that including businesses, small businesses where, you know it’s in a like a ah whole janitorial closet or something up on a shelf, not secure it all, but data can also be in the cloud. Uh, exactly that it could be in the cloud and it’s kind of a counterintuitive. I’ll just give you my personal take on this. I think on i believe that the data that’s stored in a no properly created cloud environment it was much more secure than something that’s residing in your server. Have your office. Okay, why don’t i tell you why? First of all, servers in officers are managed fly, but people in those officers typically and except for, you know, very large non-profits most of those people are not, um, it’s, not a full time job to manage the security of the service right there doing other things. They have a full time job for a part time job and a piece of a part of a tiny portion of that time maybe to make a backup of the server, on the other hand, cloud based systems it is their business, it’s, the only business, and not only are the, uh, typically bound by terms and conditions of the contract with that you have with them to protect your data, if if they’re breached, uh, they stand to lose their entire business just from the bad p r so it’s in their best interest to keep their, you know their customers, clients, data secure, you know, they those kinds of environments, too, support the https secure connections they do typically encrypt the data. I’m not saying you don’t need to check those things, but i do believe that it’s, no overall, safer environment, leave it in the hands of the professionals. Okay, way. Have to go away for a couple minutes when we come back. Scott. Now, keep talking about safeguarding your donordigital. We’ll get into some of the policies that you should have. Stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. I’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. All right, scott, we know what data we’ve got and what we need to save and not save way we know where the data is stored, what kind of policies should we have in place? Yeah, well, as you mentioned, it’s it’s a good thing to have a policy that says, you know, you need to secure your devices with a password so that every time you go to use that needs to be logged in, um, in my experience that that may work in corporate environments where the shop has the ability to actually manage the devices that were used by their weather employees, but in an environment that says generally as loose as a non-profit think becomes pretty difficult to enforce. For one thing, you know, you’re your volunteers may all that they have bones that are being managed by their brother employers. So you get a conflict in that in that area, i’m still it’s a good thing to do. Certainly you want to be sure that the staff isn’t writing things down on pieces of paper, so if they are recording things, they are being recorded in a digital format in a secure format so that whatever protections are being enforced in the inn that digital connection are being used, they may not be one hundred percent, but it’s better than nothing for sure. We should also have policy around who has access to different pieces of data, absolutely, and that has to do with the, uh, the applications that you use in historian information some of the more simplistic application, for instance, locally, you know, homemade databases, spreadsheets, things like that have very limited security options, right? Most of the most of the non-profit applications that are available commercially have what they call multi level rules so you can define a roll of manager out of the data entry clerk, you know, hosting volunteer and different kinds of rules like that, and each one of those can have different levels of access to information. So somebody who’s carrying around a tablet that in the event registering people for the event, they only have access to the data entry function for that piece, it certainly would not have access two historical e-giving and other other information has already been recorded when i go teo cem, clients on i’m using their database there’s data that i can’t see? Social security number. For instance, i i can see that it’s preserved, but all i see in that field is a bunch of stars. Date of birth, i think is another one. Or maybe i see the year, but not the day in the month. Something like that. So there there are there are data, ways of preserving and i log on to that database so it knows who i am and what level of access i have. Exactly. When i was, that reminds me of when i was in the air force, i had i had top secret clearance. And then beyond top secret, there was something called psyop. Yes, i which was it was his top secret. T s psyop was the single integrated operating plan. And then, yes, i was for extra sensitive information. So you could have t s and then you could go beyond that, and then beyond that. And then there’s, you know, obviously there people bled levels of security clearance beyond me. But i had top secret c i a p ece anyway, so so just exactly as you told me that tony means you have to kill me right now. There. Are other reasons i need to kill you. Is that another doing? Just revealed. Okay. All right. So the software can help us. All right. So this is part of our policies is who who has access to what? On a need to know basis, right? That’s, basically, what do you need to know? To do your job? Exactly. And there’s one two things i’ll bring up here one is that, you know most well, most a lot of instances of breach come from, uh, not getting rid of logging access. That is not necessary any longer. So someone leaves the organization. The very first thing that should be done is that log in should be deactivated. Deleted whatever. Yes, at the very least. Password changed. But there are lots of lots of instances where that wasn’t done immediately. And the data, you know, goes away and let’s face it. You know, it’s it’s, not just a friendly departure. That person is more likely to take action immediately than they are, you know, a month down the road. So quick action is is really, uh, you know the right thing to do. Let’s, talk a little about insurance. There’s there’s. Cyber insurance there is dahna and, you know, i haven’t really looked at the prices for those, but i’m sure that there is based on the amount of information, the value of your database, all those kind of things, but i would say that most of the large insurance company i’m looking at the hartford and shove, for instance, they offer what’s called a data breach insurance, which is exactly what we’re talking about here, its protection against loss, its protection against lawsuits from some problems occurring based on the loss, liability, all those nothing i would say it’s definitely something we’re looking into. And of course, you know, hindsight will always tell you that you should have done it. Yeah, but, you know, pryce will make that determination for you, okay? We’re not holding you to the standards of of an insurance broker, so you don’t need to know the price, but but important for people to know that it exists and and as you suggested, you know, if you have a bad person, maybe they left on bad terms or maybe they’re still working for you, and they just have some bad intentions. No policy is going to prevent them from getting what they want if they’re if they’re industrious enough like and an interesting statistic. Seventy five percent of a raw data theft and i’m talking well, i guess it could be called hacking, but they left. This use of data happens internally of that seventy five percent, fifty percent of it is from physical, just physically copying the data onto a thumb drive. Or, you know, some other cd or something like that. So it really, you know, most of what’s gonna happen is really gonna happen within the organization and that’s for anything. And this heartening, unfortunately true. You’re a former ceo, right? Chief information officer, chief technology officer on the corporate side. Um what? What more do you want to impart? I haven’t asked you about, uh, you know, lock the doors. That’s, that’s probably the biggest and most difficult thing that we had to contend with was making sure that the facility is secure. Now, those when i was doing that, cloud computing was really not a big issue. So locking the doors, you know, for a cloud environment doesn’t really does it really work. That said, there are still, uh, there’s still paper records that your store in camp, almost any organization and locking the doors were locking the file cabinets or some other way, securing access against the paper records. Still it’s still the right thing to do, and we’ll we’ll avoid some of the day. The fact that we’re talking about yes, excellent. We’ve been talking about digitised data, but there’s still lots of paper records and just simple locks on a file cabinet on blocks on doors, andan that server door that you know that those hallway closet server that i see where it’s the maintenance you know, it’s it’s above the slop sink that’s crazy frank, right it is and have one one other issue that we talked about and that is what’s called social engineering and has nothing to do with data. Uh, it’s it’s really old fashioned and involved. Usually telephone, but it could be personal. Personal face-to-face okay, you know, we talked about the three pieces of information that will lead to someone really knowing who you are like that, uh, your first name, date of birth and your zip code. You may not say all those things to the same person at the same. Time, but, uh, social engineering involves people making phone calls into an organization, talking to different people and pulling different pieces of information from those different people and then assemble in those outside so they’re pretty easy to, you know, called secretary and they, you know, i’m trying to get the three owners birthday gift, you know, what? They were on dh, you know, by the way, you know, at another person calls in to another person in the organization and says, you know what? Town today with them? I mean, no, there you go right there. Three piece of information, yes. Wow. That’s okay, those air bad there’s a bad actors, but but if somebody want that they can, they can put it together over time. And andi, even if even a small organization, even if there aren’t that many people, if they can call they could do it over time, they can have a have ah, accomplice maybe helping. So one time it’s a man a couple weeks later, it’s a woman asking different things. Your office isn’t going to protect against that exactly. Then we’re not as people, we’re not wired to think, you know, in that. Kind of devious way to protect ourselves. Okay. All right. All the more reason for thinking about this thing about cyber insurance, i think. Exactly. Exactly. All right, we have just a couple of minutes left. Scott, i’m going to put you on the scott on the i’m going to put you on the scott. I’m going to put you on the spot for a holiday wine recommendation as part of your as your sixty second style stop. Whoa, what wine do you loving? In the month of december? A month of december, we actually we found one that we absolutely love. It’s it’s the two thousand ten it’s called immortal it’s zampa dollars. You might expect it’s just it’s, you know, luxurious it’s. Wonderful. And it’s. Got that typical in-kind of sweetness and smooth with a lot of food. Uh, that fifty bucks and i, you know, been enjoying that one. Okay. That’s a that’s, a red zinfandel or white red’s. Okay, two thousand ten immortals in scott koegler sixty second style. Stop, scott. Always a pleasure. Enjoy your holidays. Thank you very much. Good to talk to you. Thanks so much for your help, scott koegler on twitter. He’s at scott koegler konigstein are and he’s, the editor of non-profit technology news, which is that n p tech news. Dot com next week, the millennials study derek feldman will be with me. I’m pretty sure he’ll be in the studio. He’s, co author of that report also amy sample, ward she’s, our social media contributor and ceo of non-profit technology network and ten she returns next week. Remember our supporters rally bound dot com and tb rc dot com. I’m very grateful for their support. They’re good people. Please check them out. Our creative producer is claire meyerhoff. Sam liebowitz is at the board, as our line producer shows. Social media is by deborah askanase of community organizer two point oh, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. This excellent music is by scott stein. Oh, i hope to be with me next week that’ll be friday, december thirteenth. The, uh i don’t know which friday of the year it is, but it’ll be at one to two eastern at talking alternative dot com. You didn’t think that shooting getting thinking. You’re listening to the talking alternative network duitz get in. E-giving cubine are you a female entrepreneur ready to break through? Join us at sexy body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn timpson juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Sold every thursday ad. 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