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Nonprofit Radio for April 5, 2019: 19NTC and NTEN & Strong Social Ads On $100 A Month

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My Guests:

Amy Sample Ward: 19NTC and NTEN
We kick-off our coverage of the 2019 Nonprofit Technology Conference with NTEN’s CEO, Amy Sample Ward. She dishes on the conference—including its wonderful food—Portland, and the organization she leads.





George Weiner: Strong Social Ads On $100 A Month
You can have an effective social media advertising campaign on a small budget, if you plan smartly for your targeting, messaging and measuring. George Weiner is co-founder of PowerPoetry.org.





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schnoll Hello and welcome to Tony martignetti non-profit Radio. Big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, I’m glad you’re with me. I’d turn die gastric if I had the stomach. The idea that you missed Today’s show. Nineteen ntcdinosaur n. Ten We kick off our coverage of the twenty nineteen non-profit Technology Conference with intends CEO Aimee Semple Ward. She dishes on the conference, including its wonderful food, Portland and the organization she leads and strong social ads on one hundred dollars a month. You can have an effective social media advertising campaign on a small budget if you plan smartly for your targeting, messaging and measuring. George Winer is co founder of Power Poetry Dot or GE, and that was recorded at the twenty nineteen non-profit Technology Conference on Tony’s Take two Grieving in your plant e-giving. We’re sponsored by pursuant full service, fund-raising Data driven and Technology enabled. Twenty dahna may slash pursuing by what your CPS guiding you beyond the numbers regular cps dot com by Tell us Attorney credit card processing into your passive revenue stream. Tony dahna may slash Tony tell us and by text to give mobile donations made easy Text NPR to four four four nine nine nine Here we kick off our nineteen ninety six coverage with Amy Sample Ward. Welcome to Tony martignetti non-profit radio coverage of nineteen ninety si. You know what that is? It’s the twenty nineteen non-profit Technology Conference were at the convention center in Portland, Oregon, This interview. Like all of our nineteen ntcdinosaur views brought to you by our partners at ActBlue free fund-raising tools to help non-profit make an impact there, Right next door here. I know you can see him on the video you got, you got you got a piece of them in the video and with me now is the CEO of the hosting organization of NTC, which a lot of people call. And ten we’LL get to that. But the organization is in ten. The conferences NTC and Amy Sample Ward is the CEO of and ten and, of course, our social media and technology contributor on non-profit radio as well. It’s wonderful to see you. Thank you. It’s nice to get to be in person as we say that every year, but it’s the only chance we get. Exactly. Teo I’LL have to coordinate a trip to New York at the same time is a records show. Yeah, that would be very nice if you could put it on a Friday. Friday. Wanted to. Were still same as we used to. Try and make it happen. How many years have you been out here now? Six, five six. Have I been well? I used to be out here. Well, yes, you were born here, but I moved back. Yeah, six years ago. Six years ago this summer. Because that’s six years ago this summer. I will have been the CEO. Okay, June. That’s right. You took you took in June. And before that, you were the membership director, Correct. But on non-profit radio? Much, much longer than that. Why do you know so much about me? This is like a strange fact findings. Because because because I’m common knowledge doesn’t know its way here. And I knew you think I don’t think I have a page on like a piano? I don’t think so. I don’t either. I don’t think it’s something you need to aspire to necessarily. No, no, just just sharing. Your parents will feel bad about that. Um, all right. So we’re at NTC, which a lot of people say we’re at intent. I had I had probably a dozen people e mail me ami it inten Yeah, I’m going to intern. I heard you going to Inten. I don’t bother to correct him. Do you know you could probably get one hundred times more than I do? Do you correct them, or do you just accept it? We don’t necessarily say. Oh, you said the wrong thing way. Just respond with Yes, we’LL see you at the NTC. You do that. You know I do the same thing, you know, in conversation or email. We do that. But on Monday and Tuesday, a lot of the work of whichever staff person was currently that we call it Social Media Captain, whoever’s the ones you know, staffing social media for that. Well, we do like, two hours at a time. Otherwise you get, you know, subject to the Internet. A lot of their work the couple days before the conference is replying to people that are using the wrong hashtag. Okay, then say it’s not in ten, nineteen, nineteen antisocial people. Do you know, Tio, they do every combination of N ten in the year and ntcdinosaur the year. Yeah, so Ah, lot of it is just so glad you’re excited. Please use the actual half way. Have these for a reason. Right? Okay, so we are at NTC, which is hosted by and ten. Correct. Okay, we’ve said that correctly. So I see the way I’m opposite the thie audience. Big center, stage, stage, office at the main stage. And I saw a right now it says gender neutral bathrooms, restrooms. But earlier, I always say bathroom too. And the other day, reward restrooms made that intentional kind of thought of. Well, you don’t take a bath. No, I know, but so a restroom is really just We’re not really resting either. Depending on what we all know, health is bringing the status of your health may not be resting either, but I do see two three four five two thousand three hundred forty five registrants so fast that yesterday’s lowercased eso still killer still. Yeah, I see. One thousand four hundred seventy four. First time registrants. Yeah, enormous it is. It’s higher than we usually have a way. Were chatting about it. All right. Wait. You have a nutrition problem, I think. Well, I think it is also important. Remember that this is the most attendings we’ve ever had. So it isn’t as surprising that there’s that, that there’s a significant bump in new folks because we’ve never been in Portland before. It has a proportion, but I’m just saying the NTC has never been important lit. So that’s a lot of folks who’ve never had the conference come to their area, even if it’s not Portland, you know, the larger region. And the last time the NTC was in the Pacific Northwest was Seattle in, like two thousand five. So ah lot, you know, the this the Washington, Montana, Idaho, Oregon, Alaska what we consider the Pacific Northwest. Those five states haven’t had an NTC in a super long time. So I think there’s a lot more folks from the greater region that came out this year that have never come. Okay, Okay. Yeah, we’re also exciting that that many new folks where you come in great energy Yeah, yeah. Now are their stats on longest the greatest longevity and NTC scene that slide. Well, we don’t necessarily, you know, in the super early days, there wasn’t like a database that was trying to track it. So we don’t have. We don’t have the receipts from, you know, two thousand, two thousand one two thousand two. But we do track how many folks have hit the ten year mark, and I think that we have a slide. I think it’s like seventy six that are here. Have been to ten or more. Okay, that’s that’s a yes, I have to. You know it. Shout out ntcdinosaur and intend for the slide. I just saw that you were very It’s very friendly. I think there’s a breastfeeding in lactation room on, and it’s not often the corner. It’s right by the elevators. Prominent? Yes, you have a You have a meditation room and meditation and Ricky prayer room by room. Yes, so that you know, because this this can’t be cacophonous and right fast learning and oh, my God, I’m overwhelmed. How could I bring all this back and you need to settle right Then we have folks who feel like they have to miss an entire session block because they need to go back to their hotel to make sure that they can pray to certain time like No, Just come downstairs for those fifteen minutes and pray and go back to your session, you know? Yeah. Very, very welcoming way. Wanted to be level of all d ay, you’re inclusive. You welcoming. Thank you for saying that. Thank you for noticing those efforts. Yeah, I appreciate that. Because that takes time and money and stat. Yeah, of course. Of course. Um so Wei have three hundred sessions here. Nineteen. We’ve got one hundred eighty over three hundred speakers. Your speakers, because you got a lackluster host. I’m sorry, but it’s OK. I’m here to correct the facts. Yes. No, fake is okay, right? Please don’t. Okay, So three hundred speakers out of eighty session. Yeah, we’ve got a record here. Non-profit Radio thirty seven. Wow, They’re having interviews. That’s going to be a full schedule. It is. It is. Yeah, that’s awesome. Last year was twenty eight or thirty, Okay. Thirty seven thirty seven. Every session, every every session block shoutout to ash. Who by? By sending emails told speakers that he wouldn’t have been coordinating with. Yeah, he was. He was excellent. Great. Helped us get a record. Great. I don’t know. You’d have to You have to extend the conference for us to have it. Or, you know we’re not We’re not. How would you say? I guess we’re not sustainable, right? We’re not scaleable scaleable. Thank you. You’re correct. We’re not scaleable. We are sustainable. We’re not scaleable. Yes, you’LL have to expand the conference for us to get more than you or I don’t know. I don’t eat lunch. Don’t you don’t get a restroom break. Neither of which is sustainable, right? Crack or feasible? What else we got? Menus. Your food here is always very good. Always a gluten free gluten free options Vegan Kosher. Hello. Everything excellently taken care in there that cost money. It costs a lot of money across a gross amount of money. Kosher in law was a lot more than well, just bring out, you know, brings whatever you got. Yeah, fifty percent of our menu has to be gluten free and begin so that already costs a lot of use because they consider that specialty meals they do. Is that because of institutional policy at inten? Yeah, we just know that by doing that were also ensuring that there are other corollary allergies that are being taken care of and accommodates a lot more folks with that kind of level. Yeah, yeah, it’s time for a break Pursuant. The Art of First Impressions. How to combine Strategy, analytics and creative to captivate new donors and keep them coming back. That’s their e book on donor acquisition and how to make a smashing first impression. It’s at the listener landing page, of course. Tony dahna slash pursuing capital P for please. Now back to nineteen ntcdinosaur and in ten Tell us about the keynote speaker. Oh, Italy in Bombay, you don’t eat. Elina loved that Italy abila. Yes, please. She is incredible. She is, ah, community activist and technologist and on everything on. And we asked her to join us and share some of her experience interviews, specifically because of her work at the intersection of kind of traditional non-profit, work-life isn’t necessarily one campaign or one organizing effort, but you know, meant to be kind of sustained programs over time. And what does it look like to do that with folks who are only going to be engaged for one protest or one march or one campaign, one program? Maybe that maybe they will be inspired to join after that, but you’re not necessarily banking on that, right? So her experience and work at at those two intersections, all of it because of technology she has. I mean, she shared this morning, but also a lot of what she’s passionate about is making sure that everyone who works for social impact, whether you’re in a non-profit, you’re building your own activism, your community organizer in your community that you are ensuring you have tech skills because that is going to be what helps us win these fights, right? You have to be able to organize online. Teo, use the Internet to find information like all of those pieces, that it’s not some IT department in a sophisticated organisation, every single person working for change needs to invest in their own tech skills to be able to really organize and fight. Now, other days, lots of conferences would have multiple keynote speakers, right? You don’t do that. We don’t have one keynote speaker. Yes, and then the other s o tomorrow and Friday. You have the ignite session. Yeah, so tomorrow are ignites. There are six different people and they are all telling stories their stories are very different from each other. But all of their stories are about how we can use the Internet to change our communities, change our organizations, change the world. And on Friday we announce our three awards, the Antenna or the Lifetime Achievement Award, and the Robb Stark Memorial Ward. So Friday is brunch. We got a jazz band. There is even more food than we already provide on we’LL just announce those community words. Okay? Yeah. When do we get the announcement? About twenty. And tc, uh, twenty. They’re all up on the website. So in twenty twenty, we will be in Baltimore in twenty twenty are Sorry. Yes, twenty twenty ntcdinosaur, Baltimore twenty one and TC is in Pittsburgh and twenty two anti sees in Denver. Okay, Pittsburgh for months in college. Really? I don’t know that Carnegie Mellon. Oh, cool. I don’t know that I like Pittsburgh latto hyre life Pittsburgh to and especially when we’re talking about the non profit sector and the tech sector those to the intersection of them also those two have are really changing pittsburgh right now. Si mun pit with Nelson. Yeah, right. And the Russians have been so many drugs in the tech companies and start ups there. There’s non-profits who’ve been there for a hundred years. And there’s non-profits, who are just starting. You know, it’s a really vibrant city, so I’m excited to go there for the NTC. They’ve had a true revolution. That was That was steel, steel, steel manufacturing, right. Industrial city. Yeah. Back is Justus. Recent is like the seventies there would be Sometimes the street lights would have to come on in the middle of the day. So the guy gets the coal ash. Right? So that’s an off on output of steel manufacturing like that. I mean, it was it was a dirty durney manufacturing city, but that, you know, a part of the industrial Revolution, our industrial economy. Yeah. Yeah, then But now very high tech biotech, right. The University of Pittsburgh Medical Center. Huge. So huge in, in medical, medical tech, Andi, Also in some incredible museums and art organizations, they’re so yeah, really, I’m excited, but I’m also excited for Baltimore next year. You know, Baltimore has seen ah, lot of visibility and news. I think in ways that folks can believe things about Baltimore make generalizations about Baltimore that aren’t aren’t consistent with the lived experience of the community there, you know, and especially with intense focus on digital equity, there’s a lot of work in Baltimore right now to make sure people have access and are getting online are part of the Internet world. So I’m really excited for what we can dio in Baltimore and, you know, things we can lift up from the local community at the conference, which, you know, is part of what we’re always doing trying to make sure people are out in connecting and experiencing the city when they come to a conference. So yeah, yes. So So for so many years, you were wedded tio contracts that have been signed years ago and you were alternative, and they don’t exist anymore. Your This is your first year of freedom, isn’t it? From those two. New Orleans was our first was seventeen and DC was our last DC contract. Okay, Okay. I brought a piece of nostalgia and you gave me and I forgot to get it because I was so excited to get started. Could you bring me R? She’s off camera dancing around my laptop bag. Please. Please. There’s a bit of a well, so excited. It’s not too far back. Okay, So what else can we, uh What else You want to acquaint us with nineteen NTC? What? I mean, I’m I’m really excited for this year because we have a couple different kinds of sessions in the past. You know, we’ve always had ninety minute sessions and they could take different formats, panels or presentation. One day, seventy five, there were ninety. But now, this year, we’ve introduced tactical sessions, so these are intentionally short. They’re only thirty minutes long. They’re meant to just be, like, truly tactical. You know, these are five tools you can use to do X. You know, eso folks can use that as their time to just, you know, pick their new photo editor or there what? You know, whatever and get really specific advice about how do I do this thing in WordPress or whatever it might be? So the click candy of conference, right? Right. Third, and it’s quick. Right? Learn something fast in five hundred, you know? Yeah. Yeah. So we’re excited just to test that out this year and see how it goes. See what we can learn from that. How to make it better for next year. But I’m excited that we can have both of those. So it’s not always big, heavy, brain taxing topics. There’s also some that are like we just had lunch. I just want you to tell me what app to use, You know, for managing Twitter or something. And I want to go. Okay, So, yeah. Was that staff driven or community community idea? Yeah. Community folks have been asking for, you know, not a thirty minute session specifically, but they’ve been asking for other ways to get Mohr lighter way tactical content and wondering, You know, if you have a whole ninety minutes, we’ll you’re going tohave to cover like, here’s one hundred tools that you you know. And that’s not helpful, because now it’s overwhelmingly a long list. Eso We’ve heard that community feedback for a few years, and this was our our first attempt that howto make it happen. All right. Yeah. So what’s your nostalgia? I only sixteen. I brought the last print. Yeah, Print program guide in programme programme. Exactly. I have to say these were from the non-profit radio perspective. This is actually more convenient for me? Yeah, because I could have it out, you know, And I could go right to I had all the pages Dog eared for which session? Our interview next See there highlighted their starred It it was always there for me, so I would just like it’s like you’re conference here, but they would lay flat. Yeah. And then I could just pass this off to the person doing our postproduction. Heywood have all he It always was a guy. He would have the information that he needed, and I didn’t have to type it out, right? Were sent him to a site. Um, it was a lot easier for me, but see, instead I had a bottle. You know, we have a pdf version of the agenda that you can have that in print. I guess I could go on. All right. All right. I’m not sure, but I think this is a keeper. This is like the last er, Yeah, the last stapled Rolling Stone magazine, Right? Exactly. Exactly. Um, let’s talk about D I Okay. And as it relates to the conference in ten. Very conscious of diversity equity and inclusion aside. Well, you certainly mentioned prayer rooms. Very important. What else? What else? Folks should know that this is a very conscious, consciously designed conference. Sure. I mean, I guess there’s a few different layers we could talk about. One is the kind of surface experience layer where, yes, you could go to a prayer room. You can get pronoun ribbons. You can use a gender neutral restroom. Those kind of surface level things, the next layer down are things that only some people see and that is work we do with speakers. We give them communications and training ahead of time, orientation ahead of time. And then we give them essentially like reminder sheets in their room that remind them of, you know, not saying you guys not saying I t guy or, you know, whatever. What? What can be a common micro aggression as a speaker, you know, on ly calling on certain people. So we try and train them to be ready, act in a way that is consistent with how we want this conference to go on, and then the next layer down from that are things that folks probably don’t see at all, which are, you know, the policies and practices we have for picking and engaging vendors. You know, anyone that works with us has to commit to our policies. Has Teo participate in an open process? We invite certain folks to apply to be vendors, you know. So there are things that happen behind the scenes that also help create the accountability kind of a true beginning of that chain that we really want to be part of. We’re told every year by the convention center that we work with, that they have never had, which I can’t believe it’s true but whole different. They tell us different, convey that they’ve never had anybody say we will only be here if we can have gender neutral restrooms that we will only be here if you open up your process to hyre folks of color if you know. So when we put that out. Convention center staff say we’ve never been asked this before. We’ve never been asked to meet these expectations. We will, you know, let’s go work to do this. And some of the folks we worked with have said Now that you’re demanding this of us, I’m in a position to tell, you know the place I work. They need these standards. But I may need to work in this way, Graham. Right? Exactly. So then we can influence that process for other folk enforcing it through the organically right? On DH they’LL they’ll do it they’Ll They’re not only their consciousness raised, but they’Ll adopt policies. Um, right, organically right on DH for market for market driven purposes they want they want attract other conferences. Exactly. And they can now make Now, hold this out as an attribute, whereas before in ten game, right, they didn’t even But maybe they don’t even have consciousness. If they did, they didn’t happen on organizational was important when we’re talking about, you know, organisational institutional power and how to use that power. You know, it is in that way in negotiation, in contracting. But also, you know, we have in our policies that we will not hold any of our conference is in a state that has laws that discriminate. So when you know, a certain state says, hey, we really want you to come and we say Great, Will. You just introduced this bill. We will not come to your state. They you know we are not an organisation that, like has lobbyists and does that kind of work just have the money that you spent. But a convention center does. Right giant hotel chains dio eso when we tell them we will not come there. We will not give, you know, the Marriott or the Hilton or whoever any more money unless you go send your lobbyist to take down that bill from your state Congress. That’s also a form of institutional power that we want to be consciously wielding. Well, then, New York is open and North Carolina is out. Its true North Carolina’s out and Indiana’s out, he says. Well, um, my wife and I live in two different cities. If everybody knows that, you might have heard that from times. If you listen, a lot of you may have, you may have heard rumors to that effect. You’re an insider’s true if you’re in sector. Thank you. Wait. We have a couple minutes left. What’s what’s knew it knew it into Well, we’re hiring two positions right now for okay, so we’re hiring office and admin coordinator. So somebody that would be working with all staff on you know, all of the kind of admin processes like renewals and invoices and all of that kind of stuff. But then also working with the technology team on in office technology support, getting Teo learn how to manage a database. We’re We’re thinking of it as essentially our entry level tech job that we’ve never been able to create before, so that we are also building up new technologists who are probably not with a degree in technology or anything like that. And then we’re also hiring a membership and marketing director. That used to be your job. Yes, many, many years ago. Membership included marketing as well. It just wasn’t in the title right on DH. Someone left and created an opening. Yes. Okay. Yeah. And so we use that opportunity, you know, just to kind of really refine what they’ll dio. And we can talk more about this in coming months. But in later this year, in twenty nineteen, we’re going to roll out a new membership model. So they’ll also get to be part of the strategy and implementation of that. Of course, this is like a long time coming. Staff have been doing this work. It’s not we’re not going to get hired and make it up like we’ve already got it. But they’LL be part of how we message it and how we work with the community and that change. I’m a member. You are just mean. The place is going up. No, no, it’s not about that. It’s just the model around membership and and what it means to be a member. What you get is a member s So we will talk about that coming months. Yeah, remind me if I forget to ask. Okay, income share in coming months for sure. And so and let’s make it explicit. Thie, the ten office is in Portland. Yeah, this is where your baby This is our timeline at home. Yeah, the first time you ever said that. You said that before? Yes. And you. But of course, you do have virtual employees. We know that we know that from previous conversations. How many? How many here in Portland? We have eleven in Portland. When we have three that are remote. We’re hiring too, So we’LL see how that goes. Okay, so you’re going up to sixteen. You have sixteen staff. Does that sound right? Um love Oh, I’m messing on the math Wrong We’LL be at fifteen eleven threes fourteen Oh, yes. A ten, ten and ten and three plus two. Okay, Yeah. Okay. Um, we could leave it there or we could talk for another minute. So let’s talk for a minute. I don’t get to see you that often. Yeah, well, what’s So what’s new with non-profit radio, I would say the biggest thing in new on non-profit radio. Well, very exciting. The AC bilich sponsorship. Yeah, Sponsorship. ActBlue isn’t awesome. Yes, vendor partner in the sector. We appreciate that they are a good one to partner with you. You know, I would’ve told you if they were a bad one. You know that e I know you would’ve You would’ve looked out for me. Thank you. So that’s very exciting to have a kind of of prestigious partner on the other thing. Nuit non-profit radio would be the insider side of videos that are a little late on rolling out there. They’re having they’re gonna have them there on my phone, there in the zoom. There isn’t a cloud. Nice postproduction by me has not been not done yet, but yes, only insiders and get a little deeper. Dive. Ah, short short form five, five five six minutes. Video Deeper Dive with a guest. Then What about What about outside of non-profit radio? What other work stuff? We never talked about your works. We talked about my work study plan giving consulting? Yeah. Twenty nineteen to very, very Marquis names. I’m now consulting and playing giving for what is now Brady. How it used to be the Brady Center or the Brady campaign to prevent Gun violence right now. Just rebranding within the past few weeks. They rolled out there. Brady? Yeah. Thank you for doing work with them. And I am their plan giving council. Yeah, it’s a pleasure. Yeah. On DA. This is a very big year for them. Twenty fifth anniversary of the signing of the bill. Right? Fortieth anniversary of ah, they have another there. They have another anniversary to know. I didn’t know that I was a twenty fifth anniversary of the signing. The Brady Bill? Yeah, on the other theater, marquee name really is visiting their service of New York. Oh, cool. Huge agency? Yeah. Have fifteen thousand employees, right? Two billion dollars in revenue. Yeah, and written work. I am building their plan giving program as well. Oh, great landing. Yeah. Thank you for doing all of that. Does important work way. We never get to talk about it. We don’t because I don’t like, you know, like, what if I get to interview you one day? Let’s not get carried away. Wait, Let’s leave it there. And now it is time. I have to say goodbye. Okay? Having me, thank you for being a part of this fun. Three days. This is our fifth. Yeah, it’s not probably fifty NTC. Yeah, but I haven’t been to a session yet. Oh, my God. You look, you get your own version of the session with speakers here. Dio How many? I get thirty seven sessions. Right. Get the quick, get the short version. The thing. Get the thirty minute version of thirty seven sessions. Yeah, she’s Amy Sample Ward, CEO of and ten. And we’re in nineteen ninety Sea. She’s also the social media and technology contributor for non-profit radio. And this interview, like all our ntcdinosaur nineteen ninety si interviews, is brought to you by our partners at ActBlue Free fund-raising tools to help non-profits make an impact. Thank you so much for being with us. We need to take a break. Wagner, CPS. They’ve got a free webinar coming up. It’s on April sixteenth. Tips and tricks for your nine ninety. The best part of this, I think, is the part that talks about increasing the PR value of your IRS. Form nine ninety using different sections, including Narrative for Marketing because you’re nine ninety is widely available. Guide Star, Charity Navigator, your own site and widely read by potential donors. Regular cps dot com Click seminars and then go to April. Now time for Tony Stick, too. Grieving is part of your plan giving program. I’m still grieving my father in law’s death early late late last week. Um, and it got me thinking in my sadness that there’s grieving as a part of your plan to giving program. And that is when relatives call you to tell you that someone who was a donor to your organization has died. They might be calling because the donor had you in their life insurance. Or maybe it was a charitable gift annuity. Whatever the reason, grieving people will contact you when, ah, when your plan giving donors die on. I’m I’m talking here about when family members contact you, not when it’s an attorney’s office. That’s that’s different there. They’re not grieving the way family members do. So I’m talking about the family members calling on DH. You need Teo Teo Treat this special and I talk about it in my video. I’ve got some tips there, you know, like making sure that you keep your promises. For instance, meet your deadlines. All the more reason to do that with someone who’s grieving and, ah, and needy and and not at their best by any means. So I’ve got some ideas on my video as it occurred to me as a ZAY was grieving and that the video is that tony martignetti dot com Now let’s go back. Let’s go to George Whiner and Strong Social ads on one hundred dollars a month. Welcome to Tony martignetti non-profit radio coverage of nineteen ninety Sea. It’s the twenty nineteen non-profit Technology Conference We’re sponsored by our partners. At Act blew all the interviews that nineteen ninety cr they have free fund-raising tools to help non-profits make an impact. My guest is George Whiner. He is co founder of Power poetry dot or GE George. Welcome. Hey, thanks for having me. Pleasure. Pleasure to have you on the show. Your topic is effective. Social media advertising on one hundred dollars a month. This is doable. Yeah. I mean, that’s why we titled the session that way. Why would we do it? Otherwise, you might Maybe you’ve ah, had sessions in the past that were not well enough. Attended. So you needed to kind of lead in. Well, the problem was, we originally started with ninety nine dollars. No one believed it. You know what that extra dollar made? All the difference. All the impact came in that last dollar. Very good. You have us your own podcast. What is that? What you give a shout out for your own? Well, we do appreciate the love the whole well dot com slash podcast is social impact tech talking about stories in the nonprofit world where people find that you can find that at a whale dot com slash podcast culwell whole whale dot com dot com slash podcast. Okay. No. And you’LL give a shout out to non-profit radio next time you’re in front of Mike. We absolutely will. Okay, we will. Hey, we could have a crossover episode cross over. That sounds intimate. I don’t know. It’s all right. We’Ll get there. We’re talking about our here. We could talk. We’re going to figure this out zoho old hands first. Um OK, so you say this is doable. I believe you. I believe you. That is the session topic. So identifying the best platforms. How do we How do we pick our best platforms for ah r o I of our our our small investment. Oh, my gosh. I feel like people playing at home should do the bingo card. Every time we say roo I the return on investment or K p I you can start to mark off the bingo cards. Choosing the right platform you’re right is saying, you know, where do we go to find the audiences that we want to resonate, that we want Teo to bring to our site or convert to action and just at a high level, you know, spoiler alert. Frankly, we’re starting with Facebook and Google. They’re very big, like we’ve heard revealing artefact. Yes, yes, you can Google to that effect. So it’s a good place to start because frankly, if you want Teo, go where the humans are there, there. And anyone who says the teens are not on Facebook anymore have forgotten that Facebook owns a little company called Instagram Whatsapp and continues to grow. So your audience is likely there. And so starting with those platforms is a eyes, a safe bet. Okay, now, I had someone on earlier today say that her advice is regarding Facebook, that you not use Facebook for fund-raising, but use it as a referral source back to your own site. Because the data around fund-raising isn’t shared by Facebook, which we that that seems that’s common knowledge. So Tio not sacrifice data beyond Facebook because billions of people are but use it to drive people to your own site for actual donations. Is that consistent with your advice? Yeah, these are various flavors, and and the funny thing about you’re going to say no. No, it’s not. Funny thing about Facebook is like tactics or temporary. I understand what you your core question was there is, like, follow the data. Am I getting the data? What is the value of that? Am I decreasing friction, However, by having a Facebook fund-raising button. By the way, we’ve had organizations that turned on the Facebook fund-raising button and with no other activity whatsoever, literally just cash checks for tens of thousands of dollars. So it would be an error to, say, Ignore this, reduce friction. However, if you are driving a campaign, if you are creating messaging by all means, send them to a owned platform by own platform. I mean, you get the money and you get the data because, by the way, like you mentioned, if you can’t follow up with that one hundred or five hundred dollars donor, you are losing out on the lifetime customer value, which can be estimated at roughly three ex initial investment. Well, like that’s that three three times mission. So if you look at if you look at selling widgets, right, three to five acts is what if we were selling e commerce like you’re selling blankets or glasses, that user comes on and now they’re modeling in general, they look at that. You can also look at sort of em in our benchmarks, knowing that you’re only going to keep, you know, one out of four thereabouts or one out of five thereabouts of that first time investor. But you kept them. He kept that donor so retention Israel. And it’s probably a lot less on Facebook. Okay, amend our M in our bench market report. What is that? Men are It is Ah, you know, quickly. Ah, it’s ah organization that does a lot of consulting, but also a very well known benchmarking. Reports of the M in our benchmarks come out they, like, analyzed about two thousand on profits pull together a tidy little report. I’m not familiar with it. And our non-profit radio, We have jargon jail. I went to Dragon chaillou. You’re in, you’re in. But it’s easy. It’s easy to get out. Probation is plus Now I should say parole parole is widely available. Um, okay, that was Facebook. So Google, you wanted to be taking advantage of the Google advance? Well, before we were all away from Facebook, there is more Facebook. So we’re talking about a hundred dollars like the last thing I feel like most people want to dio is give Mark Zuckerberg another dollar and I like pause there, and it kind of kills me that I’m like at a non-profit conference saying Hey, you know, needs like another overpriced hoody, That gentleman. Now I’m gonna pause again and say Facebook is not a social media platform. Stop the podcast. Replay that Facebook, if you are a business, is not a social media platform. It is an ad platform. If you think it is a social media platform and if you think it’s free, you are incorrect. Every minute your social media team spends on creating the perfect post the right picture putting it up on every Tuesday at three PM you have spent time. Time is money. You were already e-giving value toe a platform that, by the way, reduces through the drank, reduces the amount of people seeing your post on your platform. So by not paying you were actually losing money. Reduces the number of people flush this out for me. Sure. So let’s say you have forty thousand people on your Facebook page which power poetry does in twenty fifteen. That was awesome. We made a post and of that audience, ten to twenty percent potentially hyre. If we did our job right would see that post that’s tons of impressions, tons of traffic. Today, that number is well under five percent and decreasing, meaning every post doesn’t go to every person the same way that if I had an email list of forty thousand people, we actually get analytics. It ends up in their inbox. Is if I send a text message, We know that it’s arriving. There is not the same way on Facebook and thinking that is an error. Okay, So if you are a business, do not be thinking of Facebook as a social media. It is an add plastic. It’s a A. All right, How are we gonna y How do we wisely spend one hundred dollars? All right, let’s get to the hundred dollars and paying attention to what we want out of Facebook. You mentioned accurately. Before that, maybe we want donations. We’LL precursor to donations are emails, relationships, relationships built over time, you’ve had many guests that talk about nurturing those relationships. Now you can spend anywhere from you know, we’ve seen numbers at fifty cents to two dollars to get relevant emails, registrants people on your newsletter that you can a nurture a relationship over the next nine months and get that donation. By all means. You can also go right for the hard. Ask the will you marry me on the spot? Type of like give me money. However, it makes more sense to overtime buildup. That list and Facebook has an ad platform is frankly creepy and fantastic. You, Khun Target any subset a person you can look and create lookalike audiences from your existing email list. Your existing donors You, Khun target people that are friends of your existing donors. The amount thie amount of targeting and options, uh, is daunting. However, if you focus on what you’re after, For example, the emails that lead two dollars you confined value confined are why there The same way that a company selling sweatshirts online does you can sell the opportunity to get to your organization. Okay. Okay, um more you want to say about Facebook before we, uh oh. I don’t think I could rant and on and on, and I really No, no, I I’m excited. I I I couldn’t let that topic go away and tio my big thing this year. Tony, My big thing is making sure that I say the words Facebook is not a social media platform. If you are a business, it is *** platform and P s Instagram is next. Oh, yeah, Yes. Got to take a break. Tell us you were in fifty percent of the fee. When cos you refer process their card transactions with Tello’s we’re talking debit credit card transactions. The small fees add up, you get half of them and that’s what makes your long tail of passive revenue their video explaining it all is on the listener landing page at Tony dahna em a slash Tony, tell us you watch it, then have the cos you’re thinking about referring Watch it and then make your ask. Would they make the switch to tell us for a long stream of passive revenue for your non-profit? Durney dahna may slash Tony Tell us, Let’s do the live listener love. It’s gotta happen. Uh, we are pre recorded this week, but the live love goes out nonetheless. You know that the live love is not mitigated or dampened or hampered or hindered or minimized Ah, or trivialized by any means or any of those synonyms that you could think of. So if you’re listening live, the love goes out to you. And if you’re listening by podcast, the pleasantries goes out, go out to you. Try to keep the noun and verb agreement in sentences. It’s what? The storm. That’s why that’s why I’m aspiring to. So the pleasantries go out to the podcast audience to our over thirteen thousand listeners. Thank you for being in our podcast audience now back to George Whiner. But I want to turn. I want to turn over to Google because Google’s awesome. You mentioned the So You want two more months? Yeah, great. You want to see us focusing on add grants or you got something else because we have a couple of guests already talking about at all right, So you know, I grant you, Let’s talk about your God, the actual dollars that we can apply to Google. Google. Another fantastic at platform Add grants are an incredible gift. That said, there’s been some updates that put handcuffs on the grant, namely, you are now. If you were in the ad grant as of right now talking in twenty nineteen, do you want you? Only your ads only hit remnant inventory, so that means the people that are paying go first, and once they have maxed out those positions you are then given access to remnant Inventory, which is still awesome. Still drives traffic, however, if in your ad grant and this is your homework. If in your aggregate you realize there are certain words that literally print money, traffic users, emails, whatever it is, throw fifty bucks at it. Say, Hey, we’re gonna actually pay to show up in the prime position at the prime hour for conversion rate and let’s pay for and see what happens. Look, if you could turn one dollar into two dollars, do that. And by the way, if you’re dealing with, say, puppy adoption and your local community and you realize that like nine p. M. On a Thursday is like puppy a clock and you realize that that’s when people are looking, spend the time. Get those people onto your site when they’re in that buying frame because you don’t have that level of control with ag grants. Its a little bit more distributed, and you’re sort of second in line. Your second. Alright, alright, but so now if you if you do test this and it does well, you’re you’re encouraging organises orders too. Spend spend money to get the higher rank and not just get the remnant inventory. If this test goes well, invest more in it. Even though you have the Google at Grand, even though you have the Gula grant, the Agron is wonderful for testing ground for paying attention to what’s working across many different areas could get ten thousand dollars, use it or lose it a month. But if there is something again that is of high value, you know, take, you know, take off the hat of like, Oh, we’re getting for free. Why would we pay for it? Because you will get better positioning as you mentioned, better priority of time and placement. And you know what? I’m talking about one hundred dollars a month and I’m doing that. I’m not saying spend twelve hundred dollars all at once. I really want people to think about this as drumbeat advertising not to campaign advertising, not one and done. Because we just don’t learn. Because by the way, you Khun spend twelve hundred dollars in one day and learn absolutely nothing on either of these platforms. Okay. Okay, um, targeting the audience going, Can we switch the audiences durney instead of platforms? Khun, we’re speaking audiences were latto audiences. We are We’re speaking tio, not radio, since both insiders and casual visitors How do we? Uh, well, let’s let’s go back to Facebook. As you said, it’s It’s, uh, what would you say? Fantastic and creepy at the same time? Yeah, Useful, angry. Be peaceful, Creepy. How do we How do we start to target the right the right right audiences on Facebook. So when you’re talking about your audience, you know, think about it more abstractly first, and we can talk about the, you know, brand personas that you imagine. And if created with your your various marketing firms or internal, you know, your internal activities, you know who does our message resonate? Who do we want to resonate with Now we can think about it from the perspective of you know, you’re probably thinking immediately because you’re in the nonprofit sector. How do we get more money? How do we get more donors? However, there’s some organizations, for instance, that are interested in shaping the hearts and minds of let’s say, college students around a certain topic. Call it I don’t know reproductive rights, or let’s say you’re interested in shaping how government officials in a certain area are thinking about the importance of water rights. These are all opportunities to make sure your message shows up in front of that audience because you can have, for instance, a thirty second p ece a bit of awareness and you can actually have a targeted audience. Let’s say I wanted to find all of the college is in all the colleges in California and say, You know what I think is important that you make sure that women feel safe and have an ability to report acts of sexual violence. And here’s thirty seconds on why that’s important. I could then set up a campaign that makes sure that every single dean and above or staff member has seen that at about seven times and roughly for at least ten seconds. What is the value of that level of awareness in that level of targeting? Now? It’s enormous. That is so easy to do on the platform, and that’s just the start of it. We can use the Facebook pixel on your site, which also delivers analytics, but we can use that pickle to retarget. We’ve heard this term before. I don’t want to end up deeper in jargon. Jail retarget just means Hey, there are people that stop by this booth. Now, after two weeks have gone by, I can send an ad in front of them disproved being a metaphor for your Web site. I could send an ad that follows them across instagram Facebook and say, Hey, way know that you were here. He’d probably want to say that, but come back and watch the show and we could do this for one hundred dollars with one hundred dollars. All of this is yours. Retargeting. All right, where do we find these tools on on Facebook? So, fortunately, and unfortunately, Facebook makes it very clear that you should be advertising. And it starts at business, not facebook dot com. So it business dot facebook dot com They’re going to be showing you how to spend money. The thing that grinds my gears actually about the advertising is that most people would have answered that with well inside of your Facebook page, and you go into your posts. And when you’re in the admin view, there’s a little button that says Boost Post that is the biggest rip off on the platform, and I won’t like it. Go too far down this rant. But that is a waste of money ninety five percent of the time because it’s only targeting to your existing audience. It’s also just taking a random message that you happen to post and selling. You reach selling you likes when you could have taken that ten hundred, however many dollars back and look at how much you’re spending on post when you could’ve taken that and done something is fistic ated, as I just mentioned before, turn that into say, Hey, we know that for fifty cents we confined emails of people working at colleges. We can targets so much better than that. So instead of the simple minded and easy instead of the boost post, you need to be going to a business that facebook dot com correct. And you need to set up an ad account. You need to think about the audience. You need to think about the message, how that will resonate and drive toward the outcomes that are going to move your organization forward. Okay, okay. Who’s post? Everybody does that. Everybody does that. You’re a troublemaker. I like causing trouble like No, no, no. When I when I see the tide going the wrong way. But I think when you see this, I going well, yeah, I absolutely agree. Never, never do something because lots of other orders they’re doing it because there’s a lot of crappy practice out there. So the sole reason for doing something should certainly not be Lots of other organizations are doing it. You know, I would like to do, you know, just like a moment of empathy, saying that look when it started, boost Post was actually a decent tactic, and then it became woefully inefficient. Tactics expire, and unfortunately, in our technological landscape at present, they expire faster than ever. And so you’re learning something that’s two years old, and you’re like, That’s still good because the half life of knowledge just dropped off a cliff. And we have many, you know, talented marketers with great instincts that aren’t able to refresh on every single nuance of what’s going on on this platform. So shows like this our helpful conversations like this are helpful, and TC is helpful because we have a chance to be like, Hey, everybody, I found this thing. Don’t do it or do it. What you doing? It powered poetry dot or ge? So what about Yeah, You know, I feel like I have this split split life here. Power poetry dot organs the largest teen poetry platform in the country with roughly four hundred thousand monthly active users on it, creating a safe, creative platform and free, by the way, for young people to share their work. And so they share their work. We have, ah, funny machine learning algorithm that tells them what’s similarity. They are two poets and rap artists, and they learn more. They learn more about their work. And we tricked them into writing more poetry, which is a fantastic literacy and emotional expression. Tools. So that is a co founder there. It’s an incredible organization. We’re always looking for partners. If you have a pulse, will partner with you. Uh and then on the whole whale side, I’m I’m the founder of a whale. A digital impact agency, that there’s an agency behind the podcast. Yeah, Okay, okay. Digital marketing agency culwell digital marketing and also way offer educational tools for non-profits as well through our site. Time for our last break text to give diversify your revenue by adding mobile giving. It is not only for disasters. It is not only for small dollar donations. It does not have to be small. You can build relationships by text. You’re doing it all the time with family and friends. You could do it with your donors. Khun, learn how? By texting NPR to four four four nine nine nine NPR four four four nine nine nine. We’ve got several more minutes for strong social ads on one hundred bucks a month. We still got some time left together. Yeah, yeah, yeah, we got another seven minutes or so. So, uh, what else? What else did you promise, Teo to those who attend your session, plan a campaign from targeting to messaging to measuring, Measuring? Let’s talk about some measurements. Thank goodness. Because if you didn’t mention it, I was going to mention it. If you don’t measure it, it won’t get better. We’ve heard this statement before, but especially true with ads coming back to why it’s a hundred dollars a month and not throw it away in twelve hundred dollar bonfire on a Tuesday is because it gives us the opportunity to measure What we’re looking for are the signals that those dollars are turning into emails turning into valuable traffic or the outcomes that way seek the she’s. The analytics available on Facebook are fantastic, and it seems you’re spending money. You’re getting so much more than you used to when you bought a billboard or on ad and the, you know, fill in the blank paper. Which is a different problem, however, were getting and looking for things like cost per acquisition. That just means how much money did I have to spend for that email or that click or that engagement? So I want to be paying attention that I’m also using Google Analytics, Google Analytics, a free tool code, every single page of your sight. That thing gives you insights into the source of traffic behavior of the traffic and how people are using your site. And so you want to look at both of those, especially as you’re you’re advertising across platforms, saying, All right, I’ve set up a goal, have configured it, saying, Hey, Google analytics, you know what’s awesome when somebody donates, you know, it’s also awesome when somebody gives us an email set those up his goals so we can see the source of traffic. Did they come through an ad and then sign up or convert, as we call it? Convert toward one of those outcomes. We can analyze that we can create reports, but those of the metrics that we’re looking for things like conversion rate are great things like that. As I mentioned before, cost per acquisition and knowing that for your audience of our great flush out the conversion rate just in case listeners not not familiar with that hundred people come to your website and you happen to know that two of them happened or Ted say ten of them just to make our math easy. Suddenly we have a ten percent conversion rate. If ten of those people signed up for your e mail list, that means, Hey, we may want to pay attention to that more than something that’s a cent traffic to your site and only one out of one hundred one percent ended up converting anything more on measurement seem to be pretty pretty passionate about it before, before I open it up to general topics. What love general traffics. However, get there, we’LL get there on measurement. What’s happening right now is we have a wealth wealth of numbers being thrown out of us and data data burdens. Yeah, we’re sort of drowning in it, which means the signal to noise becomes harder to track. And so coming back to just plain old common sense is a real asset. And I like to think of it as our acquisitions. Perfect example. How much did it cost me to get that even? Unfortunately, also thrown numbers like reach and things like, how much, uh, reach of your friend’s interactions frequency. There there are more numbers than you know you care to mention so paying attention, tune. But what are your goals? What do you want? You want an email? You want a dollar? What? Don’t I get that? But you can get distracted, and sometimes it’s fine to go on those sort of data dives and be like, I have a crazy question. I’m gonna go find the answer. However, if you’re driving down the road, I don’t need to know the reach of that Twitter post. I need to know how fast I’m going. So miles per hour. How much gas I haven’t tank and That’s the reason when you look at your car dashboard, it’s not telling you how many followers you’re freaking car has. It’s telling you what you need to know when you need to know it, and it’s giving you information. As you know, one common tip is when you look at the next dash border number in your team has handed you, Ah, ask them. Nice. But so what? What is the Delta? What is the difference of this versus the time period prior or this time last year? Because if I give you a number, Tony seven. Are you happy or sad right now? Number used to before compared to what they used to before, the higher the better. All great, but we don’t know that xero depends what you’re asking. So ask what the delta is. Make sure your dashboards have that delta with relevant time frame, so at least know whether or not to be happy or sad about the number. Okay. George weinger. Um, we got another minute and a half or so. Maybe two minutes. If I If I feel generous, What did I not ask you? What would you like to talk about? Around this one hundred dollars advertising spree. I think it’s hard, Tio, when we approach this from a scarcity mindset when we think we don’t have the money, good scribe mindset, even a hundred dollars a month, you’re like, Oh my gosh, it’s so much hope that finds that doesn’t go doesn’t reach that low. But if you are, I mean, there’s some people listening to this being like Hey, that’s a lot. And you know what? The hope is that after six months of this, that hundred dollars is actually turning into more money for you, and you’re sort of hinting at it before. By the way, if something’s working, if you’re turning one dollars into two dollars, you should do more of that. I would take that bet very often. And so one piece, you know, whenever this may come out. But during cue for especially may be a good time to turn on some of that retargeting we talked about and saying, Hey, you know what anybody that has come to our site in the past year? Or maybe he’s even on our donor list. Let’s just remind them with a sort of at least four impression thirty second video, meaning that we’re looking for a frequency of four. Hit him four times. Say, Hey, we’re still here and we’re doing our one time appeal. That is the one time a year where I’m saying it’s okay to ask for the donation because it is more top of mind. You do that overlapping around giving Tuesday you set your monthly budget. We’ve seen those types of budgets return on investment, assuming that you’ve been doing your homework over the year, assuming that you’ve been building in a list of anything that you were going to hear it again and again from guests on your podcast about building that relationship. And that’s a little extra already a little extra boost at the final stretch of the year for you. Okay, George, is this podcast have been around since two thousand ten, so I’ve heard about relationship building a few times. How long? What’s the longevity? Of course, longevity is advantaged. Vanity metric. I could have twelve listeners have been doing this since July two thousand ten. How long is a whole whale been around? We were founded in twenty ten, so we’ve been around a little while, and I don’t think about anybody but the twenty fourteen, so I respect anyone who can hang on for for a while. You know, it’s it takes a lot of energy and persistence. Teo do the hard things over time. I’ve heard rumors to that effect. Yes, I’ve been to thank you very much. I’ve been told he’s George Whiner cofounder, Power Poetry dot or GE and you’re with twenty. Uh, what are you with your? With the nineteen ntcdinosaur twenty nineteen non-profit Technology conference, the non-profit radio coverage thereof. And along with all our nineteen and TC interviews, this one is brought to you by our partners at Act Blue Free fund-raising Tools to help non-profit to make an impact seethe swag on the desk, which is a water bottle for for listeners who don’t have the the luxury of the video. And you also see it on my chest on my T shirt. Well, it’s on a teacher, not literally. It’s a tattoo. It’s not that he tattooed it. George Whiner. I already I already I already backed you up, so let’s let’s leave it there on this is Tony martignetti non-profit radio coverage of nineteen ninety si, thank you so much for being with Me and George Whiner. Next week be accessible and go bilingual both from nineteen ninety. See if you missed any part of today’s show, I beseech you. Find it on tony martignetti dot com Responsive by pursuant online tools for small and midsize non-profits Data Driven and technology enabled Tony dahna may slash pursuing capital P by witness CPS Guiding YOU beyond the numbers regular cps dot com by Telus Credit card and payment Processing Your Passive Revenue Stream Tony dahna may slash Tony Tell us and by text to give mobile donations made easy text NPR to four four four nine nine nine Ah, creative producers Claire Meyerhoff Sam Liebowitz is the line producer show Social Media is by Susan Chavez Mark Silverman is our Web guy and this music is by Scott Stein You with me next week for non-profit radio Big non-profit ideas for the other ninety five percent go out and be great. You’re listening to the talking alternate network e-giving Wait, you’re listening to the Talking Alternative Network? Are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, I’m nor in Sumpter potentially ater tune in every Tuesday at nine to ten p. M. Eastern time and listen for new ideas on my show yawned potential Live life your way on talk radio dot N Y c You crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested? Simply email at info at talking alternative dot com Theo Best Designs for your Life Start at home. I’m David, the’re Gartner interior designer and host of At Home Listen, Live Tuesday nights at eight p. M. Eastern Time As we talk to the very best professionals about interior design and the design, that’s all around us right here on talk radio dot N. Y c. You’re listening to talking alt-right Network at www dot talking alternative dot com now broadcasting twenty four hours a day. Are you a conscious co creator? Are you on a quest to raise your vibration and your consciousness? 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Nonprofit Radio for July 20, 2018: LinkedIn Marketing

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Duitz hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host this’s show number three, ninety nine next week is four hundred win a brand new studio, so we’re welcoming well, welcome us to the show i get to the studio first time in the studio with and we’ve got a wonderful in studio guest as well to inaugurate the new studio experience, and i’m glad you’re with me for it. I’d get slapped with a diagnosis of brick, your radio prayer itis if you unnerved me with the idea that you missed today’s show linked in marketing, mark halpert returns with ideas from his new book, you, us, them for promoting yourself and your non-profit and attracting the people you need durney steak to be part of our four hundredth show next week we’re sponsored by pursuant full service fund-raising data driven and technology enabled tony dahna em a slash pursuant by wagner, cpas guiding you beyond the numbers wagner, cps dot com and by tell us turning credit card processing into your passive revenue stream. Tony dahna em a slash tony tell us my pleasure to welcome back marc halpert to the to the show and to the studio he is owner of connect to collaborate. He spreads his length in and networking evangelism to help others better explain their brand positioning on linkedin. He’s a linking trainer, speaker and coach. His book is you us, them linked in mark i’ve to take a breath before this you, us, them linked in marketing concepts for non-profit professionals who really want to make a difference longer than the book you’ll find him at connect to collaborate dot com and that’s with a number two. And at mark helper and that’s marked with a c so it could also be read at march albert like he was related to her about the jazz. Do you want to on jess? But no he’s at mark helper. Welcome back to the studio and the show. Mark alpert. Thank you. Somewhat. What a pleasure. Come a little closer to the microphone. To that house are our listeners. Can all hear you very well. And you call me anything you want. March alpert more job and have more children. Many things. Okay. More jumper did not among the worst of the moster and i’m glad you took that big breath to read the subtitle it’s a long one, but xero search engine optimization and marketing, i presume it’s jealousy which you’re about to assume that these words are important now i s o you have been on the show. You were the first time on the show was december twenty third, two thousand eleven so you were near beginning. We start in two thousand ten. But you were pretty close to the beginning. Oh, and you have been squawking about linked in since then. Squawking? Yes, you are. You’re the eyes vandalizing. Okay, evangelizing is one way of describing it on dh. You’re on again in twenty thirteen. And you talked about linked in for hiring right specifically just for hiring. What? What? What is your? What is your obsession with with lengthen? It is the tool that it’s a power tool. And if you don’t know how to use a power tool correctly, you can get hurt very badly or get very bad results. I was in the emergency room first time i used the phillips head screwdriver i zoned out and now you know so you can’t drive a nail with a screwdriver and if you really want to make a difference, then understand oppcoll how to approach the business community as a non-profit professional and really get between their eyes. This is the tool that will get you there, but you just don’t do a lousy job of it. You do it the right way. That’s what this book does and you feel that non-profits who were focused on them are largely doing a lousy job that most of the ones i see a doing a poor job, they don’t think like a business, they don’t market it like a business. They would like to see more revenue come in, but they don’t think cash flow that’s a business concept that a lot of non-profits just don’t get so then i teach them a little bit about how to approach people who want to help, whether it’s financial help, whether it’s expertise or any sort of other assistance and how to find the right people to put around you to support you and that’s the u us them concept you i teach you individually as a non-profit professional what you need to be doing properly on linked in, if you cannot tell your own story. No one is going to tell it for you, or they might, and you won’t like what you see us is everybody collectively has a great linked in profile because they have each done the you part and you are in your organization organization, and that includes everybody from the e d down, and it also includes a board of directors. By the way, the board of directors needs to be the exemplary forces behind what makes the non-profit amazing. But when a donor looks at a non-profit and they see a disparate group of personalities all talking about weird stuff and all over the place, they get the position that the impression that i’ll look someplace else, i want to go someplace where they really have their acting looks disjointed, okay? And then them and them is everybody you haven’t touched yet or are in the process of approaching, cajoling, having them either part with their expertise, their money, their time, however you’re trying to get them involved, okay, us, then we’ll talk about who the who’s more specifically, who’s involved who’s, including the us is and the them’s as well, say little more. About this non-profits not thinking enough like business is not necessarily limited toe linked in, but that theme runs to the book way want to do this as a business? We need to be thinking about lincoln as a business would, as you said, it’s a little more about what you wish non-profit it would be more attentive, too. Okay, let’s start with the premise that non-profits are some of the largest industries industry groups in most countries at this point, especially the united states, so it is in itself a business force that must be reckoned with. It employs a very large number of people it operates and very many in many different ways, with different vendors with different services that it needs to understand but like most non-profits life, you send a donation in the old days, you mail the donation to a very large, medical oriented non-profit it took them six months to almost a year to send you a thank you note those types of disjointed messages that non-profits typically are involved with these days, their emails air disjointed, there’s, not any sort of organized marketing push. They’re all over the place they’re trying to do. The shotgun method to gather as many people as they possibly can they’re not thinking in the strong central voice like businesses think to market their services for their product. The cash flow issue is hugely important. Cash flow is what makes the organization run, whether it’s a for-profit or non-profit business, if there’s not enough money coming in, god knows it’s easy enough for the money to go out, then you have a disjointed issue i nova non-profit that everybody took an eight percent a salary cut this year came out of nowhere because they just weren’t pulling in enough revenue. The concept but talked behind this book is how do you approach the people who have the high net worth the business community who wants to donate money or services or expertise to benefit the non-profit how do you approach them and market your organisations mission beyond all the other competing missions and those people are on non-profit arlington, they should be many year altum have just a very poor resume looking linked in profile, they’ve done very little to make themselves stand out. No one will give money to somebody who doesn’t stand out i mean the’s. High net worth and well connected business people there’s you’re confident they’re unlinked. If you’re not, if you’re in business and you’re not on linked in these days, you don’t exist. That’s the fact and you may have a lousy profile, but you at least have a presence. You the non-profit people listening need to understand that you can march you khun look at linked in as a database and pol names and associations, and understand who knows whom to approach people that you want to use as the fulcrum that’s where you get the benefit of lincoln. All right, it’s time for a break. Go ahead. Published this month is pursuing e-giving outlook. They took the latest fund-raising reports boiled them down to the takeaways that you need in a concise content paper. The work is done for you. You can also watch the archive of their related webinar. You continue seeing video. Both are on the listener landing page which is at tony that m a slash pursuant with capital p for pursuing on doll sofer, please. Now, back to linked in marketing. Okay, thank you for being more precise and going deeper about the business orientation that that i think is essential also and and often lacking go just actually lacking a bit deep. Ok, then i won’t talk about your book, okay? So and in the book and i just go ahead, i’ve been called many things, like i said, um, there is a competition amongst non-profits for the attention span of the donor and for the money of the donor and today’s world just think about how your attention is being drawn to its political activities that you want to donate to that are very important to you, and maybe the animal rights or some other human rights or some other organization will take a step back in your mental acuity and your mental attention because something else is competing with you. The competition is absolutely huge non-profits don’t understand that they compete with other non-profits often they’re in the same building or they’re down the hall or there across the country, around the world and for profits understand the competition factor very, very well, and they slay themselves to make themselves more competitive. The concept in the book is written. I wrote many pages on the fact that you have to understand what makes you unique? Why you do what you do not explain what you do or who you do it for. But were is the gut the fire in your belly? All right. Why is that importance? And kalu bring other people into your mission. Then you engage with them. Okay, there’s, the competition let’s talk about ok. And that that’s actually an ideal segway to the you. Because you do talk about being what makes you unique. You refer to a simon. Is it cynic, cynics and sinek? Cynic? Yeah. His mantra is that we react to why cos do what they do, not what they do and he likes to use. Apple is an example of organs of a company that devoted to beautiful design and empowerment on dh. Even though it’s a multi billion dollar company you know, occupying sort of a fringe niche at least initially. And they like to play on that. So that’s, some of the why and why they’ve got such loyal like me. Apple’s users. So okay, so what? How do we use? Linked in to show how and why we do what we do, what drives us? What makes us unique? All right. Step back, simon cynic for those people who are not familiar with him, he has a book start with why? And he also has amazing ted talk that you can find on youtube. So those there for people who are s i c k e k, right? For those who were not familiar, you really need to absorb the concepts in simon cynics book or ted talk books or ted talk. He also uses people like nelson mandela, martin luther king, john f kennedy as examples as role models beyond apple. But for people who were trying to convey a a a a mission or a concept that people weren’t understanding at the time and the if they talked about what, what, what, what, what no one would buy-in when they talk about why it is central to our existence as a people or as a organization or is their mission, then people buy in, they see it on it in a more gut and mental level combined and that’s. What makes this more interesting for people too? Give more attention to something they’re not familiar with that makes you unique. That’s what way have we each have a story? Of perspective that brought us to the work we’re doing that’s, the uniqueness you want us to bring out and it’s the during one of our career. That brings us to where we are today many people in the nonprofit sector your career, but here you are non-profit radio, the culmination of your life to deal today as it is that i met you and we’ve worked together and those types of things i did not go to graduate school to go write two books and to be involved in non-profit i never thought that would happen, but my life has led me there. I need to tell that story. I have told that story on my linked in profile about what makes me go. Why i exceed expectations. One of my mantra is why i do what i do not what do i do? Because that’s a resume and that’s not interesting, but when i express in colorful, rich words using power verbs and if you need to find power rubes go google one hundred eighty five powerthru herbs, you’ll find a million power verbs out there use really intelligent language to convey where you’re coming from, where you came from in the past makes you who you are today so who you are today indicates where you’re going in the future don’t put your resume on linkedin tell your story that’s the what? Not the why? All right, so where do we do so now this? I’m not sure what it’s called, but the preview below your lincoln photograph where you just have one hundred twenty characters that what is that called candy on the headline that’s weighing one hundred twenty characters there? Yeah, it’s a challenge? Yeah, it’s probably the hardest going teo do a couple of sections, but that’s the toughest thing it’s the hardest thing because you have to collapse in my case like thirty five years of experience into one hundred twenty characters and that’s a challenge, four characters per year? No, not even not even even i wouldn’t even do that when i was around when i didn’t have a lot to sustain thirty, but the concept is you do not put something like director of development at x ray xero torque that doesn’t tell the person what they’re about to read it’s like the headline on the newspaper that’s you got it. Capture them to say that at the other end of the spectrum can we do we have to? Does everyone have to use the word passionate? I’m getting tired, seeing passionate, passionate, passionate and geek, passionate and geek thinking. It’s not a word i overused well, no, i wouldn’t use it for you experience. You know, there are other words to use that one hundred eighty five power verbs. Yeah, just find what makes you tick. Ask your colleagues, ask your friends, ask your entourage. How would you explain me? Or i’ve written this? Does it adequately explain that’s? Good. Ask them for their honest opinion and they’re with a really honest they’ll say, tony, this stinks or tony, you’re right, you’re almost there. You need to develop this, that of the other so that’s the headline on the newspaper they will not read beyond the headline unless you capture their attention at the headline the next section underneath it. If i could just further is what’s called your summer memory. Your summary is the lead paragraph of the newspaper article. This you have it’s wide open and you have a lot more characters working. Thousand powerthru thousand ok, that’s. For some people, that’s not enough for some people that’s a way to this’s where you use complete sentences is that start with the pronoun? I imagine that it’s just like me talking to you as i’m reading your linkedin profile, you’re speaking to somebody don’t make it look like a ready. I don’t like the personal pages that read like a wee a corporate, they read like a corporate paige, but it’s the personal pain or mr halpert, those this that’s really strange or, you know, he or she does that you’re talking to somebody you’re trying to make them want to engage with you, why push them off first and talk about and your summary the summation of what you do today and where you’re going in your future? This is not fun, it is not easy to write. We were all taught, many of us were taught not to talk about ourselves. So for some people, this is like pulling every tooth out of their head. You know, that’s why i’m a coach, i teach people how to do this as a coach to draw them out, get them out from under themselves as i like to say because most people are just stuck, they don’t know what to say, then you move farther down the linked in profile, and so so experiences next-gen experienced. So you’ve got this very short headline. You’ve got this elevator pitch type of summary, and then you talk about your experience, not in terms of what you accomplished at every job in every job you’ve ever had. But what are the main themes that brings you to where you are today? What does some of the things you learn that you have in your back and your pocket back pocket that you bring to the table is your value proposition. Where did you come from? The summation of your past experience makes you an engaged, understandable, great person to work with you today. My linkedin profile sucks. I was going to talk to you about that. But that’s ok. Really? Did you look at my yeah, of course i look, i look everybody’s. I mean the other conversation. Okay, um and mark this private coaching. So you do. Lincoln coaching. I mentioned private coaching is the most enjoyable of all the work i do. Okay, if you want help with your linked in profile, and i do that international pact with this, you know? Yeah, that’s, right. A team for god’s. Easy. All right, so you clearly don’t make it your resume. The experience section should be a lot more than a title organization and dates. I mean, that should be there in person. But you, you want the summation, this interesting, everything that brought you to to the value that you now contribute. Exactly. Yeah, and why you, in case you think i’m gonna take a lot of time. No one said this is easy or fun. Yeah, i said that. You said that in the book a few times. Yeah, all right, all right. Next after experience comes skills what for most people, yes. Okay, skills are things that you can actually improve upon. So don’t tell me that your skill is management that’s a big textbook on your spoke stand. Yeah, tell me that one of your skills is non-profit divestment management or because i’m george in jail. I put you in jail for that that’s okay non-profit divestment management. What is that? That is when people are working in non-profits to either divest some of their assets or to break their not large non-profit into pieces, these air skills, these things that are not easy, todo that’s donor-centric acquisition is a skill uh, sure, all any of this. If you don’t know what your skills are, look and see what your competitors skills are pretty quickly. Figure out what your skills are and go one better than your competitors and write your skills in terms of things you do on a regular basis every day. Keep a pad by your phone as you’re performing those skills, write it down because you don’t even realize you’re doing it is you’re doing it. I tell people to record their phone calls just on their end and then hear themselves back so the thing’s they’re asking people to do the things that we’re working with people to do thes air actual skills that we have that there are so innate and us we don’t even know it. But if you don’t tell people what you’re skills are, no one will ever know you have that skill and the other thing that’s really important about skills in addition to headline in addition to summary, you know, is that these air searchable terms on link, then so somebody’s looking to find somebody like you? They will use certain searchable skills in the search. They confined you on a shorter list. They can engage with you and find out are you the right to employees or you the right consultant? Is this something that you want to do on a board basis? Probono whatever that is. Okay, so this is just a big old database at the end of the day. Yeah, all right. Recording your calls. That sounds a little creepy. Using just one side. One side sabelo just to record my own. You want it? You want to play back? What? I saito clients. Potential clients. Exactly the sort of guests potential guests me coming back to this and listening to myself recording with you. I like to hear how i come across. Yeah, i like to see myself in a video and i want to talk about video as well. That’s a really important things. Very easy. Tio toe lincoln how do you come across how you viewed by others? It’s an out of body experience for most individuals, they can’t stand video, they can’t stand audio recordings of themselves work on that. This is a really important aspect. We’re due in twenty eighteen let’s do video since you mentioned it because i want to talk also about the head shot in the background, that banner, but video. Where do you get video into lengthen your linked in profile there two sections where you can add video? You can add it to your summary, just below it. How do you do that? There’s? A little, but the little so you’re insecure in editing. Now your head in your summary is summary, and it says advil eo click. You can either talk that’s. What says yes that’s just to warn you and you can either add it from your hard drive if you have it, download on your computer or were you going at it from the web? Easy. Best way to do it is to do it off of the youtube. So take whatever video you have. Put it on youtube channel. Pull it down over youtube. Channel in tow. Linked. It works like a dream every single time. In summary. In sodom editing the summary, i click the pencil. So it’s azad video. Yeah. All right. I’m gonna hold you. Okay? Where else you said there’s? Two sections. Where else, in your experience, each experience, various job you have. If you have video from that job, you can add a video pertinent to that job. Same thing at video. Take it off you two. My throat on their wellington sucks. I have hundreds of videos. You well, you ought to put him on now. Don’t go crazy. A lot of people for too much video get into video stagnation. But, you know, you don’t think every job should have a little video now. The most recent ones, i suppose. Yeah, and i keep rotating. I just did three videos for the cf a society. Here in new york, they came back to me. It really is a certified financial analysts. It was about finding job’s about what to do if you’ve been recently published. How do you put it on linked in what to do if you want to be a thought leader, how you can pull my other people’s articles and give your opinions on it and what to do and link tio the’s air three little video snippets i threw him up on my youtube channel, i pulled him down to my linked in profile under my job is a linked in trainer and evangelists, and they worked really, really well. Head shot headshot what’s your advice around that that’s, the little circle so what we see is the little circle. First of all, get a professional headshot. Do not do a iphone this’s those terrible you could tell them immediately don’t do a headshot anymore with a white background behind you, it just looks old. It was an older style. Put something with a scene or some suits if you’re an attorney or if you’re in a non-profit put something for the cause. It’s behind you on animal if you’re an animal rights have you know the animal? A picture of the animal behind and the banner you raise banner banner schnoll banner is blank your bandit on humiliated. I can’t even have a continuous conversation with this. This is great! My cough! I i’m humiliated. All right. What do you do with the banner? That’s? A big space. A big space it’s. Almost fourteen hundred pixels by six hundred pixels. You put an immediate image of what you do. You want to do you on radio like i’m looking at you right now. You in front of the microphones. You are? That is easy. I have done a mosaic of various photos of me in various aspects of what i do. It’s my headshot, though my little michel circle is me. If it’s a close up, though, i could do something broader. Do broader? Absolutely. You should do that with your speaking. I could have me there. You know a montage i think you mentioned in the book. Well, that’s. What i instead of instead of one one image for the batter, i could do a montage or a little more pieces from it. If it’s ah, thumbnails from your various videos we were talking about video before. Easy to do if you really can’t do this yourself, folks go to canvass, see envy a dot com and search for linked in banner could be easier going one. Drop it in dunaj okay, i don’t like people who go lazy on me, tony. No, no, no. I want you to do one the ten for you. Canvass. See? A well, i have a way of social manager. I think i could pull something you could’ve said. But all right, can va va dot com dot com for others for other people who need candidate comes asking for a friend. Alright, this’s. Excellent, excellent advice. But i mean, we’re going to get many gritty, and i’m focusing a lot on you because this is the basis of it. And then we moved to the organization and them, you know, that’s attracting. If you optimize the you end us, then the them is going to be there going. People are going to be finding you and and recognizing the value of your organizations, right? You’re going to do a great job. And that’s exactly what wallace about exactly. I read it. I know i just tries i’m disappointed in you surprised i’m disappointed at your shot. I don’t think i throw this thing together. I read it last night, but it could have been this morning. I don’t care the image i want a girl to take away from this part of the conversation is that many people in the non-profit community did not start in the non-profit community. This could be our anybody, hardly anybody. Millennials now are studying and becoming non-profit professionals from school and go into non-profits whole new environment, right? But many of us you were an attorney, i was a corporate finance guy. The journey is amazing how we got interested in all this stuff. This is what the story you have to tell in you. This is where i have come to, and this is where i have come from, and this is why i can offer you. So this is the past to the present, to the future orientation that you have to tell in new york. I’m not ready to move to the us, though. That was a very nice summation for the fact that i’m not ready for you to move to the oh, yeah, no, because the recommendation section. Okay, you have some advice on recommendations e-giving them soliciting them. Let’s talk about that. What’s your advice there, right? Let’s, take a step back to skills. People can endorse you for skills. That means they can come to your skill and they can click. Yes, i know tony has that skill, right? Many people think they’re doing you a really big favour with the endorse you for every single skill you have of which is not those they’re playing perfunctory skills. Well, when you improve your skills on your profile, then people will come to your skill section and say, yeah, tony really has that skill. Yeah. People you can weed out the people don’t really know you have this good. Why given image that people know you have that skill when they really don’t? And they could only because embarrassment when people really want to put words on paper or electrons, they want to write you. You want a recommendation? You’ve done some really great work for somebody. They call you up and they say, tony, great job really appreciate you save there. But thank you and that’s the time you say to them on the phone it’s my pleasure. I’m going to ask you two, please write a recommendation for me on lengthen. I’ll start the whole process with ewan lincoln. Of course it presumes you’re connected on link there i’ll tell you along the lines of what i’d like to include you send it to that person for their recommendation. Humans being humans not having a lot of time being a little bit lazy, basically going to get back what you asked for asking for recommendation with the right wording in the recommendation ensures your success in getting back a recommendation if you just say the somebody hey, write me a recommendation. You’re going get garbage back. Mark is a really great guy. Mark did a really good job here, but we live that’s boring. That’s not good stuff. You want somebody to use an anecdote, a situation where yeoman work really great work was done. And you were the one who did it. And someone else a pining about how well you did. That is really, really valuable. Yeah. Uh, there’s so much of that throughout the web. Recommendations from yelp too. Latto linked in. All right. And content fresh. We just have about a minute before break. We gotta keep our content fresh, always rotating videos. What else can we do? Well, we can post about our work. Well, that’s, what i did, i’m posting yesterday, and i’m going to be on tony martignetti is radio show. And i commented and you did, and i appreciate that. And tomorrow, on top of on monday when this is actually recorded, hey, if you’re honest, you know i want you to have a look. You have a listen in that type of thing. There are so many ways i read an article that i really want to share with other people you’re selling, plop it out there and share it. You tell in the comments, why it’s important? Because if you’re a thought leader and people believe in what you’re talking about, then you telling them to read this article will make them want to read the article. All right, you take a break, regular cps. Now i’m getting personal about wagner. You eat huge tomb. He’s a partner there. He’s. Been a guest here. Check out the firm, then talk to eat. Why? I talked to a very good guy. No pressure. I wouldn’t have it. Why wouldn’t allow it if he was high pressure? He’s not. He’ll explain how wagner can help you with all the stuff that cps do and how they go beyond the numbers. Tete, check out regular cpas. Dot com now, tony state too. Next week is our four hundred show. I want you to be a part of it in line with what mark and i are talking about actually sharing your unique story. I want you to share your story of how you got into non-profit worked like we’re saying nobody. Well, very few people now. I grew up planning this as a career. What got you in? I’m going to read the top two stories on air, so you will be part of the four hundredth show. You will live forever in the non-profit radio archive. Plus, you win a bag of pure coffee. Are four hundred, show sponsor cure a coffee. So my video explaining all this is at twenty martignetti dot com where you can comment to leave your story there. Share it there, and it’ll be part of our four hundredth show. Um, you can you can hit me on linkedin too, if you like. Share your story. Let me know how you got into non-profits now go back to mark alpert and linked in marketing. Okay, we’re going to live. Listen, love, but not right now, okay? All right, s i wanted your yes, i wanted you advice on practices for recommendations. Thank you. Okay. Taking back charge of the show now. Now we’ll move, teo. But already we move. I’m ready, but i’m not ready for you now. Ok, i’m ready. You’re ready? I’m ready. It doesn’t matter. Let’s, go. We’ll go though we’re going. All right. Who are the us? Is you mentioned? The executive director needs to be optimized linked in. So all this all this you advice we just talked about applies to who each individual in organization that has a public face. If you touch the public, you should have a great linked in profile for and on behalf of your organization. Because one loose link in the chain makes the change terrible week. Yeah, it’s only strong as the weakest link. All right, so on ly, if you’re public facing, i mean, you could be. It could be a back, you’ll be data administrator or something that most people have one, anyway, should let’s concentrate on the with the public face let’s, be sure that the public is seeing the organization at its best that this story’s air consistent the examples that people are citing are consistent, but they’re using their own words their own intonation in showing what they want to show about themselves, often in non-profit e of people have been there for a long time. They’ve all come through the door, you know, through the grasses together they’ve grown up together. This becomes something that they can talk about individually, what they’ve learned and how they developed in the organization, all within the mission of the organization. But if you have one really great linked in profile and you have several orm or really poor linkedin profiles, an individual can look at everybody in that organizations linked in profile and see that it’s disjointed. When it’s disjointed, they lose faith, they lose faith, they lose interest and they probably are going to donate whatever you’re looking for them to donate that’s the us. The book has three case studies with family centers wave and why and unicef wave what is it? Waving? Waive any it’s, not wave. And why no nights not only to your down your work, you know, v and why that’s wave and why waving me so even direct too. But i mean half of my friends and wave me there’s going to be leaving? Why? There are only listening. I’m color i thought the senate and eunice if i don’t want to cut off, i said yourself united nation international children emergency fund everyone knows that very all right on one of them, one or two of them the you profile, the communications, marketing people there. Or that you are asking them questions and profiling the organization and how it uses linked in smartly one or two of them says said that they provide content four individuals to use on their their personal pages, i think optionally and no, nobody mandated it. But they like that out of shared drive of content that you can put in your in your personal page. So that’s, one way of we’re gonna be optimized and having a consistent message exactly right works really, really well, a lot of for-profit ce do. This is well, their managers in the organization that read articles or know what’s going on in the company and their articles that are written about people in the company and it helps keep the met, the message organized. And then when there’s a hot topic that comes up in the industry or in the non-profit little world, they can pull that article really quickly, send it out to the various people who are using leaked in on an effective basis, and have them push that article out with an introduction of personalized introduction in their own words saying, this is what we do. This is why we do it. Unicef there’s a crisis anywhere in the world any day of the of the year. They have a shared organizational effort to send out material so that people don’t have to recreate the wheel. It doesn’t make sense. Okay, so that’s one it’s simple. One method is simple. Starting content. I know what it was about. Wave at it spelled w v. And why? And the why is not capital. But i just assumed that that was a misprint. A typographical error in my book. Come now. Yeah. There were a couple money. No. But i thought that was one i thought this way. I thought the end was supposed be capitalized. I just assumed you typed it. Wrong way. Vinnie is a very i know and elder elder’s center for people who are multiple centers across the spectrum from assisted living to five star nursing care really read waving and i guess i owe him that much i know you are since i thought they were waving. Why i owe them that much of a shout out. Okay? Damn hyre you mentioned onboarding or maybe it’s in the case studies onboarding new employees making sure that they follow the the the organization page. Andi also, i think it’s in one case studies orienting them about what we what are expectations are around your personal linked in now that you work for us if we start talking about that, i don’t think any of your clothes i think that’s very common. It’s joining the club, it’s toeing the line. This is what we do. This is how we communicate with the world. This is what we’d like you to understand, but if you can’t communicate it yet, you’re too new. Learn it, learn it. From one source, instead of having it from disparate sources. So it’s great for onboarding it’s great for bringing in a new boardmember it’s great for bringing in having the new executive director understand from the outside, only great you’re saying it is essential you want us for new on new employees knew our new volunteers. It makes perf boardmember zoho doesn’t make sense. Every organization needs tto have it’s company profile pages of what linked in calls there it’s, a micro website just for the organization so you you can be a part of and follow and organizations company profile page and the company of the organization can communicate through that profile page any news that they have any new project they’re working on whatever there the volunteer appreciation day is with pictures and videos and all that, and everybody who follows that organizations company profile page gets that message through linked in so it’s just yet another way to reinforce the marketing and the branding of the organization of the central let’s talk about the profile, the company profile page now the non-profit paige, we’re talking about the individual what you could do to optimize all yours all your individual ones for the company page. Obviously, we talked about following sharing it you want you want staff and volunteers in boardmember to share the non-profit paid absolutely. You can share the earl of the non-profit page. You could put it in your signature of your email. See what we’re doing today at our organization’s linked in company profile page. Any business person is going to recognize that’s another place to get information on the organization. Ultimately, you’re trying to reinforce a consistent message in the us through the company profile pages one tool or just having fairly consistent messaging for each individual as a well, we want to bump bonem can’t hurt to send it twice in one item i want optimize our our corporate page. Is it called the corporate page? Goodcompany probono latto we want to optimize our company, the profile page are numbered, but we also want all the individuals right optimized so i want the ah ha moment when an individual who was outside your organization reads and sees that there’s a consistent, organized message. Why? Because so few non-profits do this, you’ll stand stand out exactly right let’s, let’s more about the company. Profile page employees can contribute to it. They can you can empower employees tio to make contributions and, you know, depending on what you may not have a marketing communications staff. Duvette but you’re encouraging individual employees to contribute, but you want to have one adamant in the organization be responsible for the company profile coming to consider one boy, but he’s got all right. Somebody should vet it has to be done that way. Okay, okay, but it becomes something that people can point to and be proud of and that’s really, and you want to see fresh content on there just like you do on the company facebook. But you know, the organization facebook page, your link things, your twitter stream, of course, fresh content, family centers, those that wave and he does that you mean stuff? Does that that’s why i really chose these three? Because they do the very best off almost everything they should be doing on linked in these are not the first two are not large organizations, of course unicef is immense, but they doing the two small organisations, they’re doing every bit as good a job with just one person being responsible. For all the outbound marketing and branding, using lincoln is just one tool. In doing that they use facebook, they used twitter charge they use instagram, but they’re using linked in to communicate with the corporate sector. That’s where the high net worth individuals are going to give the big bucks or give the great expertise that they’re looking for that they need you in the organs and your friends is that when a cz these people are doing their research, they’re going to look for you on linkedin exactly because they’re using linked in all day, every day anyway in their office. That’s what business people use all the time just just a nout growth of using yeah, you know, i don’t know if that’s widely known among non-profits that people in the corporate sector are using linkedin routinely. Yes, yeah, that when they come in in the warning, they turn on their e mail, they turn on their internet and they go to rightto link todo many of them. They want to see it getting any messages through linkedin if they’re looking for a job if they’re looking for it, even if you’re not looking, yeah it’s, it’s there, it’s a tool it’s, a communications medium that business people used to speak to other business people, they’re vetting uh, vendors, they’re looking at consultants, they’re seeing who knows whom and how they can get to that next person that they want to influence. This is the tool, i don’t think that’s, widely known in the non-profit community that the corporate community is using linking so widely, yeah, that’s, that’s the premise of this book that if you want to get to the high net worth big giver, you gotta talk the language, the high net worth big givers using all the time you have to be where they are. Of course not don’t make them think too hard don’t make them work too hard, put it on, linked in over there already there in any way and that’s common sense, unfortunately not appreciate. Well, yeah, but we’ve had we’ve had social media guests say you’ve got to go where, where your constituents way audiences are not where you want them to be, right? So your point is and it’s not only high net worth donors, but maybe you know this could applied any major donor new, new major. Donor looking at the organization. That they’re going to do research on you on linked in there, they’re less likely to go to your twitter stream then they are just like for your for your facebook because they use that at different times of the day. Lincoln is open business hours, primarily it’s open twenty four seven, of course, but it’s used by people on their screen while they’re sitting in business. You’re going to them. You’re seeing the usage statistics. I mean, you see that it’s tze predominately a nine to five. There are times when it is busier than others. It takes it it’s quieter saturday and sundays. Yeah, but it’s clear it wasn’t clear, not really. Nine to five monday through friday, depending on the time zone people are in, right? Yeah, there’s, there’s a lot of use and people are learning how to use linked in for purposes it wasn’t intended, which is good because they’re using creative ways to engage with each other. Who’s going to a meeting? I’m going to a networking event. Who’s gonna be there. Who do i want to meet? Who’s part of this organization doing this, of course, is not aspirational know there’s going on. This is going on. This is absolute this’s, and the better your linked in profile is, the more apt ur or possible it is that you’re going to meet somebody good, and you’re going to find somebody good to meet. So you want to have this all optimized, you know, as you’re approaching new potential volunteers a cz you’re approaching, we haven’t gotten to them yet, but corporate sponsors also local businesses. I’ve got i’ve got a i’ve got a vendor coming in this afternoon. I don’t know a thing about this person or what the organization does. Somebody said you need to see them or give ref averted onto me. They’ve got a product to seem interesting. I want to know more about them before they actually walk yet. So you do your research up front, you could have a much better conversation during that sales call and get to the nitty gray. You know what they’re about? They’ve probably read your linked in profile to at the non-profit level. They know what you’re all about, it’s all about sale that part i understand, right? It’s, the business it’s the business people using lincoln so so commonly that i don’t like i said, i don’t think it’s so widely known. All right, all right. We have, like just a minute or so men and a half before the break. You talk about something i was not aware of in the company profile page. A showcase showcase. Sub page. Yes. What is this? My book is a showcase sub page on my company profile page. I can take a product or service and i could give it extra extra notoriety on my linked in profile company profile page. And you can see just about that little last. How do we create a sub sub showcase? Okay, the admin on the company profile page is the one who lords over the right. Okay, spaces, you should guard. They goto says, creates showcase page bank it’s done. Says where on the company profile page on the admin is paige. Oh, head men see a different aspect of the company profile pictures. Got everybody else is okay. All right. So look for the showcase some page and you can put all kinds of content in their absolute video to video audio. Yes. Pdf. Slide deck you anything you want? You spend a couple. Of pages talking about all the different formats from everything you mentioned to png die what people don’t know they don’t have dozens of formats that lincoln will accept if you don’t have a visually interesting linked in profile, you know people walk away that’s the concept okay? Gonna take a break this time for tell us i have a new tell us moughniyah ll and this one is from a company talking about companies tell us has allowed my business to support my favorite charity without even feeling the pinch of writing a check. I am donating money every month that i would have spent on credit card processing anyway. And quote, you heard me say it. Fifty percent of the company fees go to the non-profit each month that’s what you get when you refer cos to tell us a long stream of passive revenue check out the video at tony dahna em a slash tony. Tell us now, it’s. Time for the love that’s, the liveliest in love, of course and it’s going out. And we started right here in the u s of a wilmington, north carolina live loves to you swan’s, borrow north. Carol, look. At north carolina chicken in since i moved there so wise about north carolina wilmington, north carolina live listeners love to you multiple new york, new york even though i moved, they don’t mind that low new york, new york love it live love to you also nashua, new hampshire and tampa, florida, is that i don’t know that might be a congressional candidate in nashua, new hampshire. I don’t know, but live love to national new hampshire, irrespective of who it is irrespective. And you’re a good nose regard irregardless no, regardless regardless, not irregardless, right, regardless of the respective that’s. How it works national new hampshire in tampa, florida live love to you, let’s! Go abroad. We got berlin, germany. Good dog. Oh, we’re going abroad again! Staten island! No! Take that back. Staten island live love to you and brooklyn too. We got it. We got three out of five boroughs checking in where’s, bronx and queens. Not today. All right, they suck live love to staten island in brooklyn. Thank you so much. And let’s, go abroad again. Konya. I hope i said that right in turkey. Turkey, you’re on my mind a lot. A lot. Of political unrest and seems to me dictatorship going on live love to turkey the podcast pleasantries that’s where the vast majority of our over thirteen thousand listeners are are positioned on the podcast. So pleasantries to the podcast audience whatever device whatever time thank you for being with us. Pleasantries to you and the affiliate affections go out to our am and fm affiliate stations. The terrestrials throughout the country. Terrestrial radio is going nowhere. You stay with it. Don’t it’s such a personal and close medium. I am fm radio. Thank you for being with us. Thank you to your stations. Your station speaking to you right now you thank you for your station, for hosting us and to you for listening on am or fn affections to the affiliate listens now let’s, go back. Tio linked in marketing with with mark halpert. And i think we’ve, uh i feel like we’ve exhausted the us. Maybe we’ll come back. We’ll see how the timing goes. But thank you for that showcase explanation. Never heard of these things. Showcase some pages. The thing about lincoln hey, it’s, hard to use. B it’s confusing. It is. It is hard, it’s. Confusing, a lot of people get very messed up. You’re gonna figure out how to use well, my job is to make it easier, simpler, more intelligent to use. And there are all these little nooks and crannies that people don’t know about. So i blawg every business day about a nuclear cranny. Alright, richard block my blood is connect the number to collaborate. Dot com yeah, you go to lincoln nuggets on that page and you can subscribe for free. You get something every morning at eight a, m eastern time every single business day. It’s if it’s not something new, i’ve got three good new things that came out for monday, tuesday, wednesday, coming up next week. And then i also talk about things in my life for other people’s lives that are linked in oriented, this always a linked in twist to what i write about. Okay, that’s, we get the good stuff. Well, the good stuff is here and non-profit radio we’re talking about almost holdout on non-profit radio listeners, almost this good stuff. You don’t do it every business that no, but they’re getting good stuff from you right now for analysis so much the better all right. Don’t hold out on non-profit idealist. I should never i won’t have it okay to them. S o basically, your premise is that thes people who are potential volunteers, board members, donors, advocates and one way or another, supporters generally are going to be using if they’re in the business world going to using linked in tow. Look at you two reach to do their due diligence. And obviously, it’s got to be optimized the way we’ve talked about individually and organizationally. All right, this is so this is their first impression. They may very well be their first impression of you. Gotta be strong. Don’t make it there only impression. Yeah. Keep the oppressions consistent and regular and tell your story. The more people see things, the more they remember them. They’re not gonna remember any of you want to get to the why? How always, why always why? Why should i want to help you? You talk about some other them’s in the book that i haven’t rattled off yet. Listen, rattle off a few yourself. Well, i just happen to have the book right in front of me and that’s. Why, you let’s talk? About some them we talked about donors, we talked about corporate sponsors, corporate sponsors are huge, you know they’re going to definitely big money. They’re based on what you’re saying oversignt competition back to my competition comments, you have to show the business that is going to be a corporate sponsor on linked in which is a medium they understand where your value is and how they can be a part of making the world a better place. You have something in a book called cooperative in court. Is that is that a misprint? I’ll be the one dish, my world, my word, it’s, a portmanteau oh, it’s a portmanteau you’re doing that there was a misprint again, like, wait, you’re even new york. Yeah, coop oppcoll hour to swap a tours, tours the has the noun of the challenge and warm of the adjective cooper cooper. What is it? Coop petition competition petition is cooperative you as an individual in the non-profit working with in a community of non-profit professionals, other people on a collaborative basis, though you may compete for the same donordigital. And this is a really important thing. Is there’s a very there’s a lot of comment that bill broker makes in the case study about family centers about how they’re working on community aspects and working with other organisations in the community the’s, air cooperative action players with bill and so, as if we work together, we could do things better, and then we have to understand who our competition is and how to approach them and that’s the premise of the chapter on coop petition so does so does coop it? Er begin as a competitive er and then you coop them into being a cop it er it’s a process, because if i’m to go up there, if i am to coop, if i’m competing with somebody, my guard is up, i’m not really ready to collaborate until i understand how they can help me and i can help them, but mostly how they can help mei that’s human nature when i see in their linked in profile that they are actually doing something that resonates with me, though they may compete for donorsearch vollers, we can do things better and that’s people that most people don’t even. Recognize as people that that could be assistant helpful. I want to flush that with a little more. Okay, yeah, that seems like, uh, i mean, you have to be very gentle about how you start, recommend a or offering teo cooperate with competitors dahna business all the time. Yeah, not really done in non-profit i know another business concept they bring from my experience and from what i’m seeing in the market to bring to non-profits so just help make things a little bit more intellectually interesting. How might you initially approach? Ah, competitors to tryto coop them into a being a coop it er first i search for them on linked in using keywords, we talked about keywords before search engine optimization. Keywords are your skills and words that you use in your headline your summary and you experience. I would make a short list of the people in my general area if you are in a geographic mode and you khun see and read their profile and understand where there are overlapping areas of interest were there overlapping connections. The people you both know with their overlapping areas ofthe need because we’re all talking are not lincoln. Profiles about the things we want to do to make the world a better place. And then you can approach them. You, khun, send them a request to connect. You can call them up on the phone. You can have coffee with him. You connect with them if they were deserving of your connection. You just don’t connect anything that moves. Because that’s just not a good thing to do. And then you continue to send the material. Hey, tony, we talked to coffee about this, that of the other here’s, an article i just came across. What do you think? And the more you send to me and i send to you the stronger our allegiance becomes to each other, even though we’re competitors were able to collaborate on certain areas. And we build trust between us. And this is unique to some people have never even thought of doing this before, because we’re all hunkered down in their nine to five. But there’s a greater need for not want non-profit professionals to be professional with each other and to help each other along the way. It’s a tremendous effort. All right, i made you tigress twice. That’s. Why? I asked you, but we’re coming back to it. I keep a mental map of where we’re headed, so you’re going to listen more them’s. Okay, so more talk about people who make decisions on grants. You know, we haven’t talked about foundations, of course foundations. They’re certainly going toe look atyou. Think then it’s probably not probably not enough of them actually asking. What is your linked in profile, earl on the grant application, but there’s probably going to be some of them were going to take another look. Well, even if they look, they look well, be looking well within their right to go beyond the four corners of the applications, right? And if they are corporate oriented, they’re gonna be looking or they come from the corporate world into the non-profit well, they’re going to be looking, um, plan e-giving you know, a lot of attorneys and a little about that. I know you do. You know, a lot of attorneys who work with givers, they want to show givers who are typically might be corporate people. They might have retired from a great corporate career, how this all works name one more and then we got to wrap it up, how about the press? Linkedin is god’s gift to the press because when they need something fast, they’re looking and if your profiles great, you’re going to get more press, better press and you’re going to get a story if you can convince somebody why you have something to say. Mork alpert, the owner of connect to collaborate at connect the number to collaborate dot com the book is you us, them linked in marketing concepts for non-profit professionals who really want to make a difference, thanks so much more helpers are available on amazon, in paper and in kindle. I just had to throw that and thank you for having me. You’re well, good to have you back next week. It’s the four hundred show live music giveaways share your story to be part of our eighth anniversary show share it on linked in or at twenty martignetti dot com. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuant online tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuant capital p wagner ciba is guiding you. Beyond the numbers. Wagner, cps, dot com and by tello’s, credit card and payment processing, your passive revenue stream. Tony dahna slash tony tello’s, our creative producers, claire meyerhoff. She’ll be on the show live next week. Sam labor, which is the line producer. The show’s social media, is by susan chavez. On our music is by scott stein. You’ll also be on the show in the studio with his with his eighty eight next week. You with me next week for non-profit radio the four hundred show. Big non-profit ideas for the other ninety five percent. Go out and be green. Duitz you’re listening to the talking alternative network. E-giving nothing. You’re listening to the talking alternative net. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, i’m nor in center of attention, tuning every tuesday at nine to ten p m eastern time, and listen for new ideas on my show. Beyond potential live life your way on talk radio dot n y c schnoll. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah. Are you into comics, movies and pop culture at large? What about music and tv? Then you’re in for a treat. This is michael dulled, your host on talking alternative dot com. I’ve been professionally writing comic books, screenplays and music articles from fifteen years. Catch my show secrets of the sire at its new prime time slot. 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Nonprofit Radio for July 6, 2018: Peer-To-Peer Peek & Poverty Porn

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Noah Barnett & Kenny Kane: Peer-To-Peer Peek
Our panel from the Nonprofit Technology Conference shares an overview of community-driven fundraising. How do you plan for, inspire and activate your supporters? They’re Noah Barnett from CauseVox and Kenny Kane with Testicular Cancer Foundation.

 

 

Amy Sample Ward: Poverty Porn
Amy Sample Ward returns to discuss the issues around graphic images and descriptions of poverty. How can you avoid the porn trap and white savior stereotyping, while telling compelling stories and advocating effectively? She’s our social media contributor and CEO of Nonprofit Technology Network (NTEN).

 

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Duitz hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host. Oh, i’m glad you’re with me. I’d be thrown into righteous, sardonic ous if you expected me to smile when you say you missed today’s show peer-to-peer peak, our panel from the non-profit technology conference shares an overview of community driven fund-raising how do you plan for inspire and activate your supporters? They’re noah barnett from causevox and kenny kane with testicular cancer foundation and poverty porn. Amy sample ward returns to discuss the issues around graphic images and descriptions of poverty. How can you avoid the porn trap and white savior stereotyping while telling compelling stories and advocating effectively she’s, our social media contributor and ceo of the non-profit technology network, and ten tony take two a big lump of thanks responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant radio by wagner, cps guiding you beyond the numbers wagner, cps dot com and by telling by telus turning credit card processing into your passive revenue stream, tony dahna em a slash tony tell us, here are noah barnett and kenny. Kane from the non-profit technology conference welcome to tony martignetti non-profit radio coverage of twenty eighteen non-profit technology conference hashtag is eighteen ntc where the convention center in new orleans, louisiana. This interview, like all our ntcdinosaur views, is sponsored by network for good, easy to use donorsearch and fund-raising software for non-profits i guess now are noah barnett and candy cane. Noah is head of marketing for causevox and candy cane is, you know, the testicular cancer foundation. Gentlemen, welcome. Thanks for having us, this’s. Great talent. Yeah. No it’s. Great. Not that in ten things. Not great. It’s. Exceptional. Yeah. It’s. Exceptional. Thank you. And ten. Thank you. All right. Your workshop topic is community driven. Fund-raising how do you use peer-to-peer to cultivate dahna relationships and reach new donors? That sound familiar? Yeah, absolutely. We just wrapped up our session. We’re already done. Yeah, we’re all done outside. Yes. Yeah, we’re on the downswing. So this’s the after party’s victory last put both put it well, community driven fund-raising let’s, start with you, let’s. Start close to know what’s what’s not being done quite right. That non-profits could do better. Yeah, so i think what’s interesting is we’ve gone through a few shifts in fund-raising we went through this idea of there was, like, localized fund-raising back in the day, and then we went to mass fund-raising where we basically didn’t differentiate any of our appeals, we sent all that out. And now today, like, i think there’s a fundamental shift where we’ve moved into what we call the connected economy, where the lines between digital and offline are starting to blur, and that requires a shift in how we approach fund-raising and we see kind of a playbook for the connected economy is community driven. Fund-raising okay, b i like the way you you sort of set this up for us the lines between online and the physical world and our real life are blurring indeed, yeah, okay, so we’re bringing these things together? Yes, okay. Peer-to-peer community driven. Okay, yeah, we’re calling it the connected economy because we’re just connected to anybody anywhere, at any time, through technology and our lives are more connect xero never. So why shouldn’t our causes b similarly should should we be similarly connected to our cause is exactly through our community. Exactly. Okay, kenny, anything you want to add? To the start up? Yeah, i would just say that you know what? The testicular cancer foundation were really big on storytelling and creating compelling stories that resonate with our audience? Not only, you know, as someone who’s been through it as a caregiver myself, but, you know, we try to put ourselves on the other end of the computer screen or the phone. What have you where these stories will compel people to act compel people to donate compel people that take action? Okay, let’s, stay with you. You’re right, your description says and in fact, in bold face, your description says that you will share with us exactly how to do this. How did so where where should we start? Where we’ve been, you know, everybody sees peer-to-peer well, let me take a step back, my ok to synonymous eyes peer-to-peer and community fund-raising or you guys drawing a distinction between those two? Yeah, we’re definitely drawing in this sham. Please set. Educate me. Yeah, so i think what’s interesting is community driven fund-raising is what we’re calling the umbrella that lays over all the various aspects of fund-raising where your community of supporters are actually the key. Driver of success in the campaigns here, it appears your war is a tactic inside of that larger exactly and so in community driven fund-raising there’s kind of a scale of the different types of things that qualify as that that moves from organization led meaning, like the organization is starting a campaign like e-giving tuesday campaign, a crowdfunding campaign, an annual campaign all the way down to supporter initiated, which could be i’m wanna raise money for cancer. And i’m choosing to do that for the testicular cancer foundation. But i decided, as a supporter to do that, he didn’t created environment for me to do that was organic. Okay, thank you so well. Refrain from making those two synonymous. I’m being too narrow. Choosing one method. One tactic. Okay. All right, exactly how kenny. Where where did wish we get started? We yeah, so appealing. But i don’t know where to get going. Sure. So in this rolling in my last role, which was a broader young adult cancer non-profit called stupid cancer. The same rules apply. So you have people who are affected by cancer? Cancer was huge. Yes. Did you have in north, like millions of kids and engaged around. Um, i know you’re probably right way did pretty well. Yeah, it still exists. They’re still there. Still hammered away at it. He’s going to take a little he’s, one of the co founders of super cancer. Yeah. Ok, so? So the long story short is that my father was diagnosed at age fifty with testicular cancer, which put me on a path towards can frat advocacy in my early twenties. And about two years ago, my friend matt first learn who’s, the founder of testicular cancer foundations and eighty want move from new york latto austin i said, sure. Oh, and i’ve taken over testicular cancer foundation. Okay, but getting back to you know that the same rules apply where we serve people who are in a a disadvantage spot going through cancer. You know, whether it’s a survivor, the patient, the caregiver who is helping the person caregivers often forgot. Yes, characters need to take care of them. So i was here to be coddled and cared for one hundred percent. That was made. Uh, so what we do is we see these people go along a path of being recipients of the mission. Being beneficiaries of the mission, and then they come back, you know, to three years out and, you know, they decide they want either run a marathon or they want to create a cancerversary party cancerversary is a really big milestone where on the, you know, annual date of their diagnosis or when they finish treatment which everyone they choose people will give back, and typically they get back to the non-profit that help them? You know, i think it’s probably similar in all chronic health. I know what i know. An oncologist office where they have a bell, you ring the bell, your final treatment? Yeah, i’ve seen a bell if tina got probable. Yeah. It’s a great milestone, you know, on and i had my own i’m sympathetic to caregivers. I mean, i had some sense of it before this, but during the summer this past last year, summer and in the fall so october, my mom was declining and i was my mom. My dad and i were were caregivers and just watched her, and then she actually died early october of twenty seventeen, so i it was became even more became even more aware of how. You need to take care of yourself. I know. It’s just one component of what testicular cancer is doing. Share the caregivers. You know, i often think that they have to be selfless. Andi, can’t you cannot give up your own life, teo, give another to get to another. You’ll burn out there’s a lot of self care that goes into your caregiver. So when we talk about the community aspect of community and fund-raising, you know, and i’m so let the host tigress i’m sorry. Sorry about that. Sorry about mom. Thank you. Host back-up kottler disgust like, welcome to the show cubine xero all week so community german fund-raising candy cane is goingto yeah, so the same rules apply so people go through this process, they come back and for every person who was perhaps turned away from the person going through this acute episode of, you know, not episode, but a stretch of cancer treatment. What? Not whether somebody wanted to give them food or take them to the doctor’s appointment person kind of turned away community driven fund-raising is a great way to really activate your community of people who wanted to help you and in the past, we have created opportunities for fundraisers to convert into things like travel scholarships to a patient conference. So if you’re this arrive, er, you could fund-raising within your community to raise money for travel reimbursement, so it’s not necessarily scholarship, is a little bit more democratic of a process scholarship can get a little tricky. So this skull, this reimbursement program that we did it stupid cancer actually allowed the people around the person affected to help fund their way to the conference while doing ah e-giving back to charity, getting the tax benefits all that. But it was just a really nice way of recognizing what that person had been through. It’s time for a break pursuant. Their newest paper is the digital donation revolution. You’re online donors have high expectations of you because of the swift transactions that they enjoy at amazon. Zappos, even some banks, the digital giving bar has been raised. How do you get over? Get the digital donation revolution it’s on the listener landing page, tony dot m a slash pursuant radio now back to peer-to-peer peak and then so what’s the broader lesson for our listeners in small and midsize shops. But know anybody? Yeah, i think what’s interesting is community driven fund-raising is just a reframing of how we approach raising money and building awareness for the causes that were advocating for okay, bye, basically recognizing the true value that every person in your non-profits community and as a community of supporters, whether they’re known or unknown supporters of your organization, typically we look at it from just a financial perspective. And so what community room fund-raising says, is that it’s not just about the money, that supporter khun give you its about their influence in the time they can give you a swell? And in the connected economy, the influence that a supporter has is actually more valuable than it’s ever been before, because brands are being kind of blocked out of feeds, whether it’s, facebook, it’s becoming really difficult for non-profits to reach any new people. And so by turning inward and saying, how can we actually empower our supporters by inspiring, activating and rallying them? Latto actually be the fundraisers for organization, ok, how do we get? How do we activate this within our own organization way we need to be thinking through sure, who should be. In the team discussing, i feel like we’ve spent enough time on motivation, what are some steps? How do we get started? I’m interested, but i don’t know how to organize myself. Yeah, absolutely, yeah, i think community german fund-raising is just like a lens on how you approach fund-raising and so i think it’s important to have non-profit leadership buy-in but also a fund-raising team in general and communications because communities and fund-raising is basically saying, we’re going to inspire people in our community becomes supporters rather than guilt them, then we’re going to activate those people that have true potential to become fundraisers and advocates for our cause instead of and we’re not trying to convince people to do that. We’re just activating the potential that’s already, and they’re already exists. Exactly, and they were rallying them together so fundraisers usually see raising money and reaching new donors as their responsibility. Community driven fund-raising says no it’s, actually your job to be a player coach and basically see your community is a valuable asset to helpyou fund-raising help you grow your impact, help you reach new donors, but i’m gonna ask you again. But how do we get? Started? I mean, maybe is that identifying certain people to maybe seed the program. I understand you’re not throughout the life of the pregnant thing, okay, you do something, you do something, but we need some seeds. Yeah, i think what we do is all we always advise people to understand the different stages of community fund-raising and so the first stage is inspiring. And so as you look at your current fund-raising whether it’s an event, whether it’s a male piece, how do you look at that piece and see it from a lens that you’re not trying to convince someone or guilt someone to gives your cause? We’re actually trying to inspire them and because inspiration leads to sharing and action. Okay, so so, yes, we wanted to share exactly. And then inside your current supporters, which is the second stage, which is activation, identifying key supporters that are ready to do something more. And so one of our customers world bicycle relief every time someone donates at that moment of inspiration that they’ve someone’s been inspired to support the cause, they want to provide a next step toe activate them to actually be an advocate or a fundraiser for the cause and so it’s something as simple as that by they implement this new program and they’re just asking new donors if they want to do more and presenting the opportunity. And if you apply the commuter and fund-raising methodology, you could find things across your current fund-raising program where you just shift your mindset to be how it can we make this more community focus rather than organization driven it’s sort of empowering them to indeed, i’m just adding another i mean, you’re talking about no inspiring them so that they share and then they take action. Yep, i guess i’m calling it empowering them and giving them well in power and giving them permission and maybe some tools. Two work with yeah, right, the backdrop is shaking video would be stable, it’s not going to fall, but it shook. I would have to say that, you know, historically, we’ve created fund-raising or maybe you donate twenty dollars, to yourself so that you don’t share this fundraiser with a zero balance the same rules apply to when you’re launching a campaign, you really need the buy-in have trusted ah, folks in your, you know, in your group people that, you know will create a buzz, and you certainly don’t want to launch it on deaf ears, right? Yeah, with xero balance, etcetera. You mentioned storytelling earlier, you seem to make a point of how important that is. How does that help us? I guess at the first stage that noah was describing inspiring the community, i think i think it contextualized is and provides insight into your motivation as a fundraiser. How do we start telling these stories? I want to get into the nitty gritty here, so, you know, obviously we’re up against the algorithm of any given social media platform and, you know, you could do it whether it’s, tio email or through, you know, social post, but really providing, you know, maybe a before and after photo in my case, where people are, you know, going through treatment and they come out with a smile on their face, that’s the best case scenario and just really humanizing it. You know, we talked a lot in our session today about being human throughout the fund-raising process, i think it’s really easy to get kind of technical and robotic about it and just create opportunities. For people that self serving, you know, creative latto fund-raising page and then never to be heard from again. I think. Causevox and, you know, i know. Using causevox. We aim. Tio certainly create opportunities for more than that. So you actually have a relationship with the non-profit as you’re going through the fund-raising fund-raising stages and and finishing the campaign about empowering people tell their own stories so that it doesn’t it’s not coming from the organization, but giving them the option to create a two minute self didio or log on their own power way actually saw this firsthand so and ten is a non-profit who hosts this conference, and what they did was they said, how can we raise money for scholarships so that people could come to this conference for free? Who can afford it? And one of the biggest things they did was they said, you know, we have ten board members that have influence and ability to do this and so let’s empower them to tell the community why ntcdinosaur others to them and fund-raising on our behalf, and so they were able to raise over eighteen thousand dollars, and i just saw the banner over there and there’s, you know, fifty, sixty, seventy different donors that came together to help support that campaign, and all they did was they said, hey, boardmember is ur supporters were goingto activate you to tell your story on our behalf, and they did it with did videos they wrote like testimony is different content, and so they didn’t say one thing to the other again. Theyjust activated those supporters and said, hey, can you share your story with the community and raise money on dh. They were able to do that and there’s people at this conference because of what those board members did in the stories that they told you. Excellent. So so starting capital so we’re activating people that they share a men that they take the act take the action of, of actually beginning fund-raising fund-raising on their own as we’re okay. It’s rise. Where going through this process of empowering, i would have described how you describe it. Do we need to circumscribe it a little bit boundaries around it? For listeners, that might be a little leery of maybe the the power they were transferring too much power. Yeah, we’re powering know it talked a lot about this during the session about giving, you know, the non-profit needs to give up a certain degree of control. You want to talk about that? Yeah. And i think that’s why? The third phase of commuters fund-raising is about rallying, not controlling. And so i think our default is well, how do we control this? How do we do this? How do we do that? I think in the connected economy, all the powers with the customer and it’s on the non-profit to realize that their supporters have more power than they think. And so they can try to control them. Or they can really say hey, let’s, rally this let’s, support this and help drive this forward, and so i think if you jump to taking a control position instead of how do we actually rally people in the right direction? Um, you’re going to miss huge opportunities really activate your community. You know, this reminds me of the fears that non-profits had around facebook. Oh yeah, allowing people to come it’s been going on for years? Yeah, come on their facebook page. I don’t know if we’re going to allow those car. Yeah, we should have opened commenting and posted. Yeah, well, circling back earlier we were talking about, you know, the storytelling aspect and in the cancer world and again in the probably the chronic illness world of non-profits it’s a beautiful thing when you have somebody sharing their story, whether we are sharing on the behalf, which is most of the time when you see in the comments let’s say they have a rare type of brain tumor or something like that they’ve never met or connected with another young adult with cancer, let alone somebody who has their exact same diagnosis toe watch that unfold in the comment section where now these people are going to be able to support one another, the fact that you facilitated that on the non-profit side, i’s, amazing and it’s only going to contribute to the overall strategy of activation and engagement getting people teo really buy into your non-profit buy-in to your mission. And you showed a great example that stupid cancer had a different name before it was stupid cancer, and it was, you know, this moment when they said everyone calls us stupid cancer because that’s the tagline so let’s actually switch. So he convinced the founder of the organization to switch the name to stupid cancer and make the name of the organ kapin line right and kind of say, you know, hey, like, we’re going to give power to this community that wants to be a part of this and that’s when they saw growth from two thousand two hundred fifty thousand like you saw hundreds of thousands dollars being raised because they just again said, hey, we’re not going to control this. We’re not going to, you know, they would correct people be like we’re not the stupid cancer guys where the i got every one of the other name it wasn’t i’m too young for this cancer and it’s very slavic, every word. But they gave up that control. And then they saw, like the mo mentum in the community like flourish. And i think what was interesting is that still progressed. What their mission, ford wass maybe in ways they never expected or never would have done themselves. But it’s still pushed the mission forward. And i think that’s the opportunity that non-profits small, large, medium all have today. And we see it time and time again with our customers at causevox and in parallel, you know, you don’t get to decide what school your audience is. The same sort of thing with fund-raising storytelling. All the concepts were presenting today, it’s all about the audience and did, uh, what about let’s? Talk a little more about building this into your annual fund-raising plan? Okay, okay, uh, what you’re the experts. I have a plan now, and i don’t feel like i’m sufficiently community driven or or at all community community supported what i need to rethink. Well, not just what we’ve already covered. But how do we get this in my plan? Yeah, i think what’s interesting is fundraisers have like the same playbook, and they just think if they do more of it that there’ll be more successful. Andi, i think that’s why the burnout rate for fundraisers is so significant in our industry is because they feel as though there’s one playbook to run, which is more events, more emails, more mail in wartime decides that they have exhausted that playbook organization. W ell, move onto organization, yeah, try again no more, yeah, and i think what’s also thing is it it creates this window shopping experience where you’re always looking at other non-profits and being like man, if i only had what they have, i would be able to solve and what we challenged our people that attend our session is that you really need to look at the challenges and reframed them. And so we said is instead of saying, okay, i need to do more of these things, it’s saying as part of my annual fundraising campaign, whether other things like we can do and what we provide, it was saying, how about we take a look at our community and see if there’s opportunities that we can inspire our community, activate them and rally. Them to actually help raise more money and reach new donors. Okay, that’s part of our annual can i would i would add that, you know, people listen, this interview who were saying, all right, how do i deploy this? You certainly don’t want to cannibalize anything that’s working for you, so if you raise a ton of money in queue for, you know, don’t don’t suddenly pivot and say, all right, i’m going to try to spread that out for the rest of the year, and then suddenly you’re exhausted by q for but there’s a lot of little things you can do through out the year like being more human, connecting with your audience, giving up the control is we’ve, you know, keep reiterating on just being more of a social entity, you know, that’s kind of what it comes down to is is it’s not a one way communication channel? It’s you know, the feedback goes both ways, yeah, yeah, and i think it’s, just even seeing the potential and being able to create the opportunities were actually saying we’re asking for more things than money, so a quick story i spent six years running growth at an international relief non-profit and i was overseeing growth, but that was communications and development, and so our major gift officers, obviously we’re hard core, like, go after money, cultivate new gifts year over year, and when i told them when i oversaw them was like there’s, other opportunities for these major donors to make a difference, their influence and their time are really valuable, you know, major donors know a lot of other major donors, and so we continually go back and say, the only thing we want from you is your money. We’re only going to get a portion of their value and so weak went to them and said, hey, you know, would you want to do something interesting by, like, leveraging your major gift to run a matching gift campaign? Or do you want to do a employee engagement campaign at your non-profit or do you wantto basically go into the business network that you’re a part of and share this opportunity, teo promote and inspire other people to support the cause? And what we saw is that the more that we got them to invest, their influence and their time, the more money they like. Well, how do you make those ass? You just picked off like three things? How do you make? So i think in the major gifts side, obviously, you know, it involves, like face-to-face conversations and having a conversation and providing examples of what other individuals but that’s, what people do you wantto do this campaign or, you know, activate matching gift? So what do you make those asks? You want to do your own work? Place campaign? Yeah, so i think obviously in major gifts, it’s different because you have a personalized contextual relationship with that individual. And so if you know that they’re a ceo of a company, you can have a dialogue about that and say, you know, how are you engaging your employees to give back as a community, you obviously care and see your legacy as giving gifts into our organization. How is your company doing? And so it’s having a conversation around that, i think in the broader sense where you’re asking a broader audience to do fund-raising is again making sure that you’re not asking everybody and just being like, hey, this is a new way that you can give to our information are give to our organization rather looking for segments of your audience that are ready to do something, whether that means they’re new donors, they’re volunteers, their board members, they’ve been giving monthly for ten years looking for signals that they have the potential to do something and that’s why we say that second phase is about activation because that means they already have the ability to do it. You’re just activating that, and so it can’t just be this broad sweeping thing where it’s like hey, now you can raise money on x y and z on behalf of our cause. That’s not gonna work. You just ticked off a bunch of very good identify irs indeed you are. Whom i who this might be appropriate for kenny, i want to go back to something that you said earlier. The feedback has to be both ways yet not organization too. Everybody correct this so that involved really listening on the organization’s it’s hard. Sometimes you don’t hear things. I mean, you might not. You’re not always gonna hear things you want to hear. Talk about. You know how how an organization khun sort of shift culture in terms of real listening, engagement that way i think i think you guys were just talking about some really important, which is the signals, you know, in a non-profits situation have a lot of people who will come to the table and, you know, people have ideas, people have always do this, you should do that. And, you know, one of the things that we always say is if you don’t pay attention to mission, eh, you know, mission b, c and d, whatever we’ll all fail. So listening is important, you know, for us, the example of changing the name of the organization was kind of a really big undertaking. When you look back at it, i think that you just have to have a qualifying process, you know, kind of ah, multiphase approach to letting feed back into the top and looking at the person who is suggesting it, and kind of like i said, creating a rubric to take me back in and, you know, you have a border directors for a reason. So if the board is providing you with information, obviously it’s probably a good thing that listen to but also people who were out of the core. Of the apple can sometimes ride the most meaningful feedback and again trying to figure you gotta be you gotta be ready to hear that, you know, not only not only listening to your board and also where they’re coming from, what is their motivation for providing this feedback? And if i can have two things that what we did at my non-profit is first and foremost we had to convince the organization that the donors in our supporters actually mattered so much of our head was like, we’re doing great work, and we just need people to give us money. And so what we did was every week we had an hour designated, so we got leadership buy-in where everybody in the organization wrote thank you notes to donors, and so that started to say, hey, we’re going to center on this, and then we started doing what? Like surveying or net promoter scorer type things where we asked, hey, you know, would you recommend our organisation to a friends, family or colleagues? If so, why? Why do you support our organization? And we actually started using their responses in our fund-raising copy because they were telling us why. They support our organization in a way that was specific that we could actually share with others, and they also told us ideas on how we could improve, and so i think the person foremost is you have to cultivate that idea that you’re actually gonna listen because you value that person’s opinion, and second is you just have to ask, i think we asked for money all the time, but we don’t ask for what people think or why they support our organization or how could we improve this organization? How could we reach new people? We asked that question to a small segment of donors. They gave us tons of ideas that we were able to filter throughout our organization. Good dahna we’re going to leave it there, gentlemen, thank you very much. Thank you for having us. You’re not on the you’re not watching the video. They’re both redheads on thei r noah barnett, head of marketing for causevox and can he came ceo of the testicular cancer foundation and cofounder of stupid cancer? And so i have that right way. Three a curveball and you just handled it. It’s amazing. Oh, yeah. Thank you. You get to use overviewing ingratiate something alright, way where he’s trying to get in by the back i’ve been listening sarrantonio twenty martignetti non-profit radio coverage of eighteen ninety see this interview sponsored by network for good, easy to use dahna management and fund-raising software for non-profits thank you so much for being with us. We need to take a break, wagner cps in the last two weeks, we had segments on storytelling. You don’t want your storytelling to be so compelling that it leads to restricted gif ts or even or just lots of restricted gif ts regular has you covered their block post is avoiding restrictions from donations inspired by storytelling it’s that wagner cps dot com click resource is then blawg in a moment. It’s poverty porn right now! Time for tony’s take two i have a big lump of listener thank you it’s not segregated it’s not discriminated against by whose name listed first or second or third. And, of course, any discrimination on non-profit radio is benign non video ce discrimination anyway, but we’re not doing that this this week. I am just grateful to everyone who listens to the show supports the show exultant and that i don’t care what platform you listen. What time of day, whether your digital or analog, however, you are listening to the show or supporting the show. Thank you. You make maybe ah, you’re just you’d listen occasionally and you get my insider alerts. So you know who the guests are each week you cherry pick that’s. Fabulous. Take it as you need it. Thank you. To everyone who listens and supports non-profit radio. My video gratitude is that tony martignetti dot com now, let’s, bring in any sample ward. She is our social media contributor and ceo of and ten, the non-profit technology network. Our most recent car, third book is social change. Anytime. Everywhere about online multi-channel engagement she’s at amy, sample ward, dot or ge and at a m e r s ward. Welcome back, amy. Sample word. Hi. Thank you for having me back. It’s. My pleasure to have you back. This is, uh uh. This is the have you been back on the show since and ten since auntie si thie ntc. I don’t think this might be the first time i think it is. I’m pretty sure because i was leaving you alone. Because i figured, you know, there’s clean up to do and thank you’s to sand and lots of stuff. So, um, and then you had a staff planning. Then you have your staff planning time. Yeah. So to two times a year. All of the staff. Because not everyone is here in the portland office. Let me have some remote dafs. Everybody comes to portland for a week together of planning and craft and happy hour and things like that. Wonderful. Yes. I think they call it staff planning, but planning is not all that we dio excellent. Nor should it be, because you’re all together only twice a year. So you have many vulture virtual employees, so congratulations on a wonderful and fun. And i hope from your perspective, successful certainly was for mine. Ntcdinosaur provoc technology conference. Congratulations. Yeah, thanks. Yeah, i think it was a really good year. You think so? Too good. Yeah. I’m good. I’m definitely fun. I know it was fun. I know that’s. Not a question, but we’re doing it for a little more off. Just the fun purpose fundez one is up, there fundez up there, but education and technology, you know. They rank, too, but congratulations, thank you for being part of it again. Thank you. It was my pleasure. We gotta lot. We got thirty interviews for non-profit. Yeah, great, no, thank you. Okay, so we’re talking today about poverty porn. You said this had come up for you in aa, some discussions or members have been raising it. You’ve you’ve been hearing ah, little more chatter about this. Yeah, i think that organizations are organizations have been criticized for participating in poverty porn for years, but i think those have often been organizations that are really, really big operating on an international scale global scale that are maybe more vulnerable to criticism, because so so many people are saying what they’re doing, and they’re raising so much money. And, you know, with all of that kind of spotlight and revenue, i think naturally organizations, regardless of what they dio, are open to criticism of lots of different forms, right? But now i think organizations, they’re starting to see yes, well, you know, maybe criticize those organizations for years, but also maybe we’re a part of that. And what does that mean for us? You know, you don’t just have to be really, really large organization are making lots and lots of revenue off of a single appeal to have some issues with the way your year doing your work, so i think it’s organizations are starting to see that there, maybe starting to ask more questions because they’re getting, you know, the the digital teams who are managing that content are starting to feel like if something does happen, you know, they’re the ones that posted that photo or sent that tweet or whatever and really wanting to figure out how how to navigate what what’s the best way to tell this story? Yeah, andan avoid a potential backlash. Yeah, um, how would you define this? Do you? Ah, i have a way, but i’m going to hear, you know, how would you define poverty porn? I got i don’t have probably an eloquent, succinct definition, but if i was explaining poverty porn, teo an organization i think you know, without knowing whoever we’re talking to what their mission is, you know, poverty point is when you’re who’s may be taking advantage of the difference between the audience you’re calling tau action most often it’s for donations and these people that you are serving in whatever way, instead of maintaining the humanity of everyone involved in that situation and honoring all that all of those people have and really owning the story. About what you do in the power of in this example, their donation, versace trying to exacerbate the difference and the things that are, quote unquote not had about this group that you’re serving and focusing on that discrepancy, i think to me and is really what it’s about you you’re not maintaining everyone’s humanity and then highlighting the service, you provide your instead, maybe kind of further opening divide and most of the backlashes that i’ve seen or, you know, examples of this on the on the web are our images, but could be written off as easy as you can see, right majority video, but a written description could also be oh, totally exploitative or, you know, you have the language that we use to describe communities we could also highlight that that gap that you’re describing, yeah, um, no it’s ah it’s it’s very sensitive, you know, because we are trying to do very good work and we are motivated and our mission statements are or are around help of this vulnerable population, whatever it might be, whatever country it might be. I mean, it’s not a lot of the lot of the images are from abroad. I mean, i see a lot of, like, south america, central america, africa, but it could, you know, it could be right here in the u s to i mean, you could certainly go astray with images and written descriptions of conditions right here, right here in the u s certainly right, but, you know, so where were motivated by the right? Um, in the right directions, but right, but we, uh, you know, it may just be is easy, if, you know, consciousness raising, which is what our conversation hopefully is doing, and certainly a lot of the conversation, you know, like i saw things back too, like twenty, thirteen or so talking about this subject. So i think a lot of it because our motivations are, you know, i always impute good motivations toe non-profits and most people no, there are good, you know, it’s just raising country business. I mean, i think that is there are lots of tactical things that we could talk. Yeah, you’re right, it’s not just, you know, you’re right your underlying the thing that’s really going to create change is that organizations and the individuals in those organizations actually do some, really hard work two to figure out an address and accepts and try and move forward from all the biases that they’re bringing to their work the again, even if their motivation, their intent internally, is field pure and good to them, it could still be coming from a really kind of dangerous place that they are the savior of that community, right? And that in itself isn’t is a bias that’s going to mean you? You cannot create content, whether that’s, you know, photos are writing these descriptions that not coming from that place, right? So i think doing that internal work to say, gosh, how are we, you know, without explicitly like deciding to do this, how are we already coming at this from not the best a place you know, and as an organization, whatever the practices or policies that we have that can help us change that? I mean, you know, if we want to start at the big picture level, don’t think about tactics, things like do every single one of your staff regularly have opportunities to interact with the community members you serve if they don’t, they’re not in a position to speak from a place where they understand the shared humanity, they understand that everyone both inside the organization and those being served all have strengths and weaknesses and hopes and dreams and challenges and are at a place to really, i think, talk about the work anymore, productive way, you know. So even just at that level are you creating opportunities for every single one of your staff to be a part of the community? I think i’m always surprised how many organizations where they say, oh, no, if you work in the office, you don’t ever talk to the community, only our program staff do that. Why would you do that? You know, why would you create this while the silo between the staff talking about the work stopped deciding how the work is going to be done and the people participating in that work? That doesn’t make any sense to me? And those opportunities need to be more than photo opportunities do no the right there’s, lots of examples, you know, it has to be meaningful, you know, there’s one of the iconic ones, i guess infamous one’s better better than iconic. What if this one’s is, you know, eyes ellen. Too generous in nairobi with lots of kids around her and, um, there’s one of each year in wearing the red nose with liberian children around him. I know so. And what i mean, i think it’s really smart to bring that up, eh? Because now people now everybody listening to our conversation, i can think of the same kind of image, but also that i think totally the kind of thing that organizations i would think to dio with staff, right is like, okay, here, the folks that we serve here’s some of quote unquote us let’s take a photo together and inevitably, these photos like the two you just suggested when you’re years ago, like ellen and nairobi or add in liberia it’s like here is this person in the center of all these other people, and you are both figuratively and literally centering yourselves instead of centering your community. This is now not a photo about those people. This is a photo about you on dh that is kind of the epitome of what we’re talking about here, right? Is that you have come in to save them your services, you’re donations, you or whatever it is. Are literally the center instead of this community truly getting too to be in that place. So i think that’s a really great, like daily kind of check, check and balance for yourself when you’re when you’re looking at two weeks or you’re looking at the way you describe something that you’re looking at, a photo you can just say is this photo centering the people that we’re serving? Or is this photo about us? Um and there are certainly times where photo should be about you, but that doesn’t mean that the photo should be you surrounded by people you served. Maybe then it’s a photo of just your staff at, you know, the conference table looking on something or if you know what i mean it it’s going to be about you make it on ly about you and not you, in contrast to your community. Very good point about figuratively and literally making the individual the center surrounded by the community in need. Yeah. Excellent. Yeah. See, that’s why that’s? Why we have you on? Because i looked at the same picture was an idea that did not occur to me. But that’s the brilliance of of aa expert. You know, lots of flecks of expert well, in this case, we have one expert and me, but other other people contributing exper, having experts contribute that’s what i mean, okay, you think about this, you know, it’s value of having multiple multiple opinions and and eyes on something very it was very well said, thank you for that. Altum i was thinking you by where i wasn’t thanking me for what i just said, that that was, obviously, you’re welcome. I always had a defective. I wouldn’t. I would probably not considered an expert perspective, but it is an opinionated one. You bring a lot of insight and used him to the show. Sabat yeah, you know, another part of the problem is that these images, their descriptions, you know, that it’s one dimensional, you know, right? If i’m here or if you swoop in with your donation from the united states that’s going to solve the problem, the child will no longer have empty hands reaching out, you know? And we just have a minute, but weaken, obviously we can keep talking beyond the break. Poverty is multidemensional mean, it includes govern the local community. The local community needs to be empowered, it includes well, and i think thinking about those layers, and we can talk more about this. Those layers of change that need to happen are are important. But also, as we continue to see, the kind of donor base of america change as boomer’s got older and millennials, you know, come into more of the majority in the world of social action that there is also your community. Your audience for this kind of message also knows there are multiple layers and maybe that immediate kind of got reaction of oh, my gosh, this crisis just happened, i want to respond, is there. But if you also, if that’s the hole that you do, you may not be really seen as a sustainable organization undressing all of those layers of change and i think that’s a huge opportunity. No, you’re seeing yourself. Yes, tio. One dimensionally. All right, let’s, take this break. Tell us i have a new tell. Oh, simoni yl for you, quote tell us has allowed my business to support my favorite charity without even feeling the pinch of writing a check. I am donating money every month that i would have spent on credit card processing anyway. Also, their customer service is far better than we’ve ever had. End quote, the businesses you refer are going to love tell us one hundred percent satisfaction among the businesses that you’re among among the business is working with them. Get started with the video at tony dahna em, eh slash tony tello’s. Now, let’s, go back to poverty porn with very insightful example. Ward um, yes, and we were just saying, yeah, it it narrows that the viewers focus to just donate and there’s a lot more that you can do. I mean, and, you know, if we’re talking about bonem poverty and hunger, i mean that that could reach to, you know, advocacy around global climate change policies, which you’re never going to get from these one dimensional ideas. No, and this i mean, i also don’t want to that folks listening now to our conversation up for this idea that every single tweet, every single picture, every single email appeal needs to talk people through. How do you know this action today is connected to this action in this all the way up that’s not what we’re trying to recommend that every single one of those has to include all of that context, but it should always include the context of what really you’re asking for if you are asking for donations for a really immediate need, the donation is still not the actual transaction of those medical supplies. Most likely right? So so at least framing it truly in what it is people are donating. Teo, was there an earthquake? And you’re well, these donations are in part to buy medical equipment and to support those medical teams administering it. Well, that’s also really great story. Who are these medical team? What kind of expertise are they bringing? You know, you don’t just have to focus on transactions because when you do, you make both the donor feel like they’re participating and transaction and the people receiving this support hyre the end of a transaction, i don’t think anyone really means for that i like, you know, back to that good intent, a key intent is not impact, but also even even in this case, i don’t think that’s really what you intend, you know it, so so raise that up and don’t focus on, oh, this is just like your example, before i really like that, you know, now these hands are full does not what happens in here, you know, and so really talkto what is happening and at a a tactical level, you know, there’s, this is opportunity for terrific content. No, you can direct people to interview, and i was talking about fresh content and depth of content there you can tell the story elsewhere, so the tweet is brief. The tweet is briefed, the facebook post, the ad, whatever is brief, but then there’s a link to you know, the back story back-up more to medical in this example who these medical teams are, you haven’t instagram account well, you could do you know instagram stories with either you know, actual quick video interviews update, facebook live there like there’s a ton of rich content you could have when you move to trying to really own what you do and what your story is. Instead of trying to focus on this idea of really, really immediate really, really fast transaction because that’s not the humanity that you want to be representing anyway. Yeah on and and wrapped wrapped up in all this eyes, you know, the idea of that, the important idea that the donations air not sufficient while while they’re necessary and we do need them, they’re not going to solve the problem alone exactly. The bigger context, you know that, and i love your idea, the hero you’re not talked about this a little oaky going well, just you, khun, you can actually then shift the spotlight to some of the work that you’re doing. Like you’re saying, you know, show videos of some of the programs and some of the care that you’re actually giving, you know you can you can shift the lens back to you as the provider, you know, when it’s all in the bigger context, it’s a part of the bigger falik well, i think there’s two things to think about here one is that we talked about before any campaign, whether it’s a fundraising campaign, our advocacy or whatever it’s never gonna have only one ass, of course, every you know, kind of sector best practices. You only have one ascot a time. But once someone takes that action, they have made the donations. They have called their senator. Whatever you need to be ready with another ask because they were just willing to do what you ask them to do. You might as well tell them that to do something else right. So instead of having, you know, here’s eight different things, please do what you want. You give people want and when they do it, you take them to the next step. Then you take them to the next step and you just keep going. And well, from a tactical perspective definitely think about it that way. And from a content perspective, justus you’re recommending i love that get people hooked in and then have them kind of watch the whole thing. Play out right. Continue to see how the work is happening on the other thing to think about, i think, is that there’s a lot to be sad out in the sector right now about how you know there are certain changes in fund-raising that people are more connected to topic than necessarily a single organization that that they’re going to donate to over a year over year, you know that they care more about the topic and whoever is maybe doing something good on that topic is who gets their money. This is a great way to keep people actually hooked to your organisation instead of floating between organizations in the same cause because you’re not just getting them to have a single transaction with you because it was immediate and compelling and kind of hyre fast way for them to feel connected, you have then continuing to connect them to you with these with content, of course, but also with those continued actions, ways where they’re getting deeper and deeper into this and feeling like, yeah, i donated but also high, you know, submitted short message for the medical l came to provide to those children and, you know, they’re starting to actually feel like they are a part of your work, which is the whole goal of this instead of feeling like, oh, i feel relieved that i sent my ten dollars, for that organization, and i don’t even know who they were because it was just the organization i saw on facebook, right? So really shifting how you frame all of this is, of course, as we’re talking about today, you know, getting you out of this trap of poverty porn, but it’s also serving you to build rial community with these supporters? Yeah, it’s the how many guests we’ve had on urging the relation a ll over the transactional that’s you you put a lot of depth into it, but you and i have talked about it and other guests as well. That’s the way to stand out, you know, as you said, that’s, the way to bring people to your cause and keep them there while the ah a lot of a lot of activists and donors are you’re saying maur, mission oriented versus organization oriented. But you know, if you can draw them into your work, they’re right they will stay with you. It’s the relation act it’s the relationship of course. All right, you know, another another facet of this is that all you know, these regions are not monolithic. You know, all of central america, south america and africa are not poor on dh and needy and destitute, you know, there are thriving cities, there’s, beautiful, rich history, culture toe all of these, you know, to all the african nations and all these other parts i’m talking parts of the world i’m talking about. So, you know, e i think you want some balance there too, tuley and i think there’s argument to be made that there are can definitions that we had organizations we as americans, we as white folks can put onto what is ah, community experiencing property or what is a geographic area, that it lacks access to resources that are not going to be a shared definition by the people living in those communities. And i think that really important thing to remember as organizations trying to highlight the service you’re providing or the way that you’re serving that community, is that your definition of of their needs and comparatively to you you know how how quote unquote in poverty they are is going to feel different in their own lived experience, so finding ways where they can authentically talk about again, back to what was said at the beginning, you know, their hopes and dreams, their challenges, their life and the way that they benefit or appreciate the services is going to feel far truer and position your organization into their community than it is for you to say from the outside, you know, look at this community, we’ve kind of defined as needing this and here’s how we’re going to fix, you know, back to that idea that are you centering you and and the organization are you really centering this community? How how are you doing that? Recognizing that part of deciding you know that a certain community is or is not in need is part of that? We’re gonna leave it there. Any simple word? Excellent. Thank you so much for talking about the tony. I know it’s a a scary topic for some, but i think it was a good conversation. I absolutely agree, and we’re not scared to be a little provocative. No, not at all. Thank you. She’s. Amy sample ward at amy, sample ward, dot or ge? And at amy, r s ward, next week, two more from the non-profit technology conference. See sweet cross talk and capacity call out if you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuant online tools for small and midsize non-profit ofthis, data driven and technology enabled. Tony dahna slash pursuant radio by wagner, cps, guiding you beyond the numbers. Regular cps dot com and by telus, credit card and payment processing, your passive revenue stream. Tony dahna slash tony tell us. Ah, creative producers claire meyerhoff, sam liebowitz is the line producer, shows social media is by susan chavez. On our music is by scott stein with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent go out and be great. You’re listening to the talking, alternate network, waiting to get you thinking. E-giving cubine you’re listening to the talking alternative now, are you stuck in a rut? Negative thoughts, feelings and conversations got you down? Hi, i’m nor in sometime, potentially, ater tune in every tuesday at nine to ten p m eastern time and listen for new ideas on my show. Yawned potential. Live life your way on talk radio dot n y c geever. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Are you into comics, movies and pop culture at large? What about music and tv? Then you’re in for a treat. 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Nonprofit Radio for March 2, 2018: Your Messaging Campaigns & Are You Cheating At Social?

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Michael Sabat: Your Messaging Campaigns

We’re on our phones all day. Messaging is there, too, in multiple forms. How do you exploit messaging as a marketing channel? Michael Sabat with @mssg shows you the way.

 

 

 

Amy Sample Ward: Are You Cheating At Social?

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Buying likes. Buying followers. Buying emails. Buying ads. Buying content. Are those cheating in the social networks? Do the cheaters win? Our social media contributor and the CEO of NTEN shepherds you. She’s Amy Sample Ward.

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host oh, i’m glad you’re with me. I’d grow a blepharoplasty aroma if i opened my eyes to see that you missed today’s show your messaging campaigns. We’re on our phones all day messaging is there, too, in multiple forms how do you exploit messaging as a marketing channel? Michael sabat with that message shows you the way are you cheating at social buy-in likes buying followers buy-in emails, buying ads buy-in content are those cheating in the social networks to the cheaters? Win our social media contributor and the ceo of inten shepherds you she’s amy sample ward tony steak too. You got us out of sixty nine, responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuing to radio by wagner cpas guiding you beyond the numbers with your cps dot com and tell us turning credit card processing into your passive revenue stream. Tony dahna may slash tony tell us i’m very glad to welcome michael sabat to the show. He has worked in the messaging space for a decade, he started working with sms campaigns in two thousand eight at mobile commons, he was there first account manager and helped hundreds of organizations launch thousands of sms campaigns. Recently, he started at message, a platform that helps digital directors and digital marketers use facebook messenger for marketing and communications outcomes. He hosts a podcast called the chat bubble about messaging he’s at message at msg and that at message dot com, you’ll find his podcast at the chat bubble dot com he’s michael sabat welcome to the show, michael. Hey, tony, thanks for having me. My pleasure. Um let’s. See, first i got i got, uh i didn’t think to admonish. And i got to mention having your company name start with the at sign it’s a little it’s. A little tough. When when i’m introducing you, you’re at message at ssg and at at message dot com. You comfortable people get that? Okay, totally tricky. But everybody asked me to repeat it. And so it really sinks into there wherever you store memories in your brain. Yeah. So at symbol msg is our logo and that’s the name of the company and the domain is a t m s. G so really tricky for domains really tricky for twitter, but it’s been working so far, okay? I mean, you know, you went into this consciously. I know that i i, um okay, i i didn’t let’s move on. Okay? Everybody knows that the only other thing humane is at mrs dot. Com that’s. Important? Yeah. Good. Yeah. The big push for our company is yeah, we’re sort of moving beyond web pages. Right? And so i’m sort of okay if the girls are a little tricky because we’re saying messaging is the new space no longer the page, but but we’ll get into that. Uh, well, let’s, get to that right now. Okay. Were you, uh, you’re a futurist. We’re moving beyond websites. I’m absolutely a futurist. Okay? Yeah. You know, i major push the major thesis behind at message. Is that the web page which is made up of access times? Why? Right space it’s a page like a piece of paper. What the web has been for the last twenty five years. But as we move everybody being on their phone, you lose that x times. Why? So we go from these incredible twenty seven inch max. Where they’re designing web pages and landscape views. And when people are viewing those, they’re viewing it on a four point nine or a five point five inch phone. And so you actually lose the essence of what is a page, and we are literally squeezing pages onto the phone, okay? Yeah, yeah. Okay, so i’m happy to start here, so but what about, you know, when pages that are now ubiquitous mobile optimized? Aren’t we getting the best? I guess you would say we get the best we can, but it’s not mobile native, is that it? Yeah. I mean, i was joking somebody yesterday and i said that the mobile optimized web page is the horseless carriage of our century. Meaning yes, you can, like squeeze it and you can’t force it by mobile optimized courses than any digital marketer out there will tell you that there mobile page that they’ve made responsive and mobile optimized one hundred times is still converting visitors at one third toe one half a cz well as the desktop version of that same exact page and that’s the high end. So it is just harder to convert somebody whether it’s an e mail acquisition a petition for a donation on a mobile web page. Interesting. Okay, i did introduce us a futurist. I’m glad. You know, i’m glad you self identify as a futurist because i didn’t i didn’t include that. Um okay, let’s. All right. We’re going to come back to this, then. Let’s, let’s, start with fresh out this little x y what do you mean, the x y space? Yeah, just like a graph. Right? When you look at a tv or a computer screen, you are looking at two dimensional space, right? Access times. Why access? And that gives you the size of the page, the number of pixels. And so when your pages, you’re building it for basically probably a math book, laptop, right, and those dimensions. And so you have these nice landscape pictures in all of this is in vogue, right? If you look at a modern website, you have the hero image and you know, you’re scrolling and it’s beautiful as you’re scrolling, you don’t do any of that stuff on the phone like the action’s on the phone is a different type of squirrel, right? It’s happening with your finger on and swiping. And messaging are the key actions on the phone and but specifically back to the space you have, you know, however, many pixels on the laptop and that’s where you’re designing pages for and then you have many, many less pixels on the phone, you just lose the page you literally, like, lose seventy percent of what you’ve built, and you have to squeeze it into the phone. And so of course, it’s not going to perform is well when you’re losing seventy percent of what you built, literally the coordinates, the extends life space and your belief is that supplanting that is the is mobile phone native messaging. Yeah, exactly. You know, i think that the the channels that have worked in the desktop era which we are leaving and going into the mobile era, right, the new device, the new mobile devices primary for personal, not necessarily forward, but for personal you’re using your phone for more things now and yes, of the channels that worked in the desktop era. Specifically, email and pages do not work as well in the mobile era and their staff out the right people behave differently when they open your email on their phone and it’s. Not better than when they open your email on their desktop. People behave differently when they arrive at your website on their phone and it’s worse than when they arrived in the best up. And so, as we move forward, not only would like more phones, but whatever comes next in virtual reality or wherever that new device news space is. Paige is an email i think are going to move into the background on messaging will be the channel that becomes more primary. A cz we move mohr mobile and whatever comes next. Okay, that is perfect. We have take our first break. That’s. A perfect sort of tease, tio. What will pick up messaging becoming? Ah, primary channel. I gotta take this break. Michael, pursuing their newest paper is demystifying the donor journey. Here is a romp through the table of contents. Where you taking your donor’s? Three common stewardship stumbling blocks consider the ideal donor experience. Immersive digital experiences making the donor experience a top priority. Next steps. You get this paper, you know, pursuant their data, rich and it’s going to be based on their research, helping you in your stewardship, it’s. Demystifying the donor journey it’s at tony dot m a slash pursuant radio. Now, let’s, go back to michael and your message in campaigns. Okay, sort of consistent let’s pick up where we were. Messaging is going to become the primary channel, is it? Is it already sort of that’s? Another interesting angle on this similar topic is it is already your primary channel. Yeah, personal communication, because we’re on our fund-raising gle day. Yeah, i mean, look, if when i need to tell my wife something or my parents or my friends, i don’t send them an e mail, and i usually don’t call although that’s also on the phone, but messaging is the way you do that, and so we see this, like, break where when you’re at work, you’re on your computer, you’re doing emails, you’re writing email, blast and all of that. When you’re doing something personal, you’re doing it via messaging and or on your phone, and so when you start to take this to howl, non-profit should be thinking about this four people let’s say, for an animal, you know, writes animal welfare non-profit sure, like when people become a supporter of this organization. It’s your work if you work at the non-profit to get people to be supporters and email makes sense. But do you want the people supporting the organization, or do people that support the organization do it because it’s personal to them and the answer is yes, right? Like people donate people get involved, people volunteer people share because they personally care about whatever issue the non-profits focused on and so it’s just a line’s better if you are now talking to something, talking to people on their personal channel when it’s an issue that’s personal to them, okay, i don’t think non-profits are are thinking this way using messaging assed communication channel as a campaign channel. For the most part, i mean, i know you do it, you do a lot of campaigns. I’m not saying it’s nowhere, but, um, we’re trying to shift some thinking here. Um, what how do you how do you characterize messaging the campaign? What are the elements of it that that make it our next primary channel? Yeah, so so kind of the nuts and bolts are that it is ubiquitous, so their arm or monthly active users off the top for messaging app. Then there are monthly active users of the email in the world. Okay, what are the top floor? I don’t know. Hold on. Name the name the top for messaging aps a man putting me on the spot facebook messenger, whatsapp we chat and probably line or kick. Okay, i guess maybe i message although i don’t think they’re coming i message in that stat that’s another okay, okay. I’m not, you know your stuff. I’ll tap your head. You know your way. Gotta shift. We got shit thinking. Okay, so more you call them monthly active users. This is how you’re measuring this is your measure. Well, these air just saying, like, look, the channel is here it’s not, you know, if you were starting your email list in two thousand, you would look at the numbers and you would say, like, you know, there’s many less people emailing than are answering their phone or that are receiving mail. But we’re already at a place where messaging is extremely ubiquitous, the people have arrived on this channel already? Yeah, so yes, it’s new but we don’t have to wait for everybody to show up. We just have to find the right use cases. Okay, now i made you diverge, but we’ll get back to it. So you were you were comparing the, uh the the monthly active users among the four top messaging apse with other communications channel. So please go ahead. Yeah, so? So messaging is kind of the biggest sort of like communication channel out there. It’s also the newest, with the other channels being things like email and phone calls and direct mail. But, you know, talking about the nuts and bolts of the channel messaging messages generally get to people very quickly. We can tell with facebook messenger at least, you know, if people open if people read their messages and the defining characteristic of messaging is that people will respond to it like, literally respond to it and that’s new, indifferent, because when an organization sends out an email, people might clear khun taken action on a web forum. But no one ever responds to an email blast like that. It just doesn’t even make sense, so with this defining characteristic of people opening the messages, people reading them quickly quickly and responding that opens messaging up to address used cases, his existing use cases in a different way for organization. I see this in my personal experience, which is why i wanted to bring this tio our listeners, you know, you’re right. My friends send me more text messages now than they did a year ago. Is it used to be maurey male, based across friends, arranging dinners, whatever on dh. Now there’s more text messages and you respond quickly to a text, then you due to an e mail, which makes me think, is there going to be another? I’m not i don’t want to kill your killers, but what is gonna be another more mohr? Um, hyre hyre responsive radio channel? Yeah, it’s gonna be another one after texting? Oh, absolutely right for sure. We’ve had mail now. Direct mail for a few thousand years. Maybe we have a phone call since harada two years. We’ve had email now for twenty five years and we’ve had messaging for, you know, about ten years that will absolutely because of something coming next, but i think that will kind of push maybe direct mail out, not messaging. Okay, okay. Um, yeah, this is all of this is all very eventually. All right. So if we wanted, if we’re in a small midsize non-profit now, let’s, bring it down to getting more practical. What? What purposes might we in engaged? Messaging teo accomplish for us? What goals? Yeah, so? So, first off, there are a few different messaging channels, the two available to non-profits right now, our sms and then facebook messenger. And they’re slightly different, but similar. Okay, sametz we got a defined term because i’ll put you in jog in jail if you don’t sms that’s. Just simple that’s, right, shorts? There was a safe. A short message, something short messaging service. Thank you. Okay, so, that’s, just your right. That’s your day to day text message. Okay, sms. Remember, be careful. Jog in jail. But it had to slap you in there. Okay, go ahead. Cool. I didn’t. I thought that got out of the jargon jail last year, but i got it. I got to check the calendar again. Eso text messaging. And then, you know, the other channel messaging channel available to non-profits or or anybody to build upon his facebook messenger. And so that is a messaging app that can go on any phone and instead of the technical terms are not relevant. But instead of it going through the carrier, it goes over the internet, okay? And so facebook now, anybody that has facebook messenger on their phone, you can essentially send them a text message, you know, phone to phone over the internet. Okay? And what? White folk, eh? So those those air to most popular tools available to non-profit what might we use this for? What? What? What kind of campaign might we create? Go ahead, get number one use case is acquisition new donors getting new donors, getting new or volunteers or maybe not volunteermatch not donors, but llewelyn, new constituents. Okay. And data. What kind of what kind of data could we hit? What kind of data can we collect through this? Any data the person responds to, similar to a web form, so you can ask the user to respond with their email address or their phone number. You know, if you’re not using sms or their address or any data you want to collect that person will respond to and the response rates over messaging are incredibly high generally like this is a big range, but generally from anywhere between forty percent and eighty percent of the people that start a conversation you asked them for their email will respond with that email address. Okay, um right, who would you be? Okay, so if this is an acquisition campaign, how would you acquire the i don’t know what you need for facebook messages are user i ds or text for sms durney phone numbers. How would you how would you acquire the people toe to send your messaging, too? Yes. So people are always going to message in first, just like people will go to a girl for first before you can ask them for their email in a web form. People are always going to message in first, and this is key distinction between sms and facebook messenger with sms. It works really well to incorporate into media. So aura on event so you stand up on stage and you say, take out your phone and for example, donate to the red cross text haiti to nine o nine, nine, nine and you connect from media from ah, like real world call to action anywhere you could say. Take out your phone type in this number and send us a message that’s how sms works. Okay, look, facebook messenger. We can come back, but with facebook messenger, you can link into the conversations and that’s the distinction. So from an ad from a facebook ad, you treyz goodcompany into a conversation instead of a landing page. Or you could link somebody from any link on the web into a conversation instead of landing base. Okay, so you can from facebook messenger. All right, all right. Um, so you get you have to you’re asking however you’re doing it on the sms side. You’re asking someone to text you first. Yeah, right. Whether it’s in an event or a printed piece or whatever you’re asking for them to take the action first. Is that right, it’s always the case for anything. A messenger you’re saying, click here. So go here to messaging or message us at this number. Okay. Okay. All right. So that was for acquisition. What? What other goals might we have for our our new messaging campaign? Yes. Number one acquisition. And collecting data and data. Yes, number two is direct engagement, so messaging lends itself to kaleb lee and easily be able to open up one on one chats with people. So someone messages in, and i can tell you my theory to this, although other vendors and other systems might have different theories. But someone messages in and we kind of automata scrip. So someone messages in and we say thanks for messaging us. Tell us your email and then tell us your zip code and tell us how much you want to donate. And as people are responding to our messages with their email and there’s a code, we’re saving it just like a web form. But with us, if someone goes off script, so we say, how much do you want to donate? And this happens all the time. How much do you want to donate? And someone responds, i don’t want to donate online where can i mail a check? Or i want to call and talk to somebody. What number did i call when someone responds off script? So we’re looking for that dollar amount and they reply with a question yes, we gonna pull that into another part of the system. And and someone can respond one on one and open a one on one chat with that person. And so the second case here is being able to engage directly in a two way conversation. A cz part of this sort of marketing funnel part of the data collection process. So, so implicit and all this is there’s a there’s a back end that is ah, script back and forth that that is, that is automated. Until some i understand, until somebody goes off script and then they get funneled a different direction. But but if there’s a back end to this that’s all automated carrying on carrying on the conversation with the the new constituent yeah. That’s what any of the tools do? Yes. You sort of need that to be ableto scale it more than just a few people live conversation. Okay. Tool automated conversation. Ok, so there are tools. They’re too old to do that. There are. Okay. Um, what are some of those tools? Can we going name a couple yet? Yes. A great. So, you know, i’m my company of that message. We oughta make these conversations over. Facebook messenger there go. My former company is mobile commons and they automate conversations over sms and they’ve been acquired and they work with a bunch of brands now meeting a bunch of venders all under the kind of software brand there there, there’s some agencies that help people do this. And so one agency would be revolution messaging maurine the strictly political space, but they helped design the campaign, and then one of the newer vendors on the scene works a little differently, but they’re called hustle or relay or ground game. All of these platforms open up peer-to-peer messaging overact, sametz and that’s less automated that’s, a hybrid between automated conversations and one on one conversations and the quick version. There are whole podcast all by themselves, but the quick version is that you need an operator with a peer-to-peer so you need someone to actually send those messages, but they’re software leading that operator through the conversation, depending on how the organisation set it up. Now why your company have you chosen to do facebook messaging and not sms? Yeah, so you know the first one first, one twenty minutes in first work first decent question, alright. I’m learning i’m learning. I’m trained above. Definitely every question i know toe like every good question. There you go. So you just like scripted. I see you like a nice ex scripted. No matter what my question was going to be, you’re going to see a good question. All right? You think this is a live person does? All right. All right. I’ll catch you up. I’ll trip you up. All right, now i’m now i’m on a mission now. I don’t do that to guest. I do it to my wife, but not my guest. Go ahead. Why has a wife facebook messenger and not sms for at message your company. So the way i see it is we are lift no, michael sabat my goal. Sam hello, there we are. Ok, you’re back. We’re ok. Yeah, you cut out so start you start your own channel. So sms had been the on ly messaging channel for the last decade. Yes, but within the last two years, it’s clear that there are going to be a whole bunch of new messaging aps opening up facebook messenger, whatsapp message. All of these are opening up so that organizations can use them, and i think we’ll look back in five years and we’ll say, like, oh, sms was the first messaging channel the same way that hotmail was the first email service, but now it’s become its own category and messaging channels will differ, but they’ll all have their basic best practices the same way that email differs. Whether you’re sending to a well or gmail, maybe, but but they all have their own, like email best practices, and so i wanted to build on and kind of the new stuff coming because it is the most exciting. All right? Um, now what about age? I have not? I’m an outlier, i presume. Based on our conversation, i have not downloaded the facebook messenger app, do we my representative of people fifty five and over? Or am i an outlier even in my age? And you don’t have to worry about age if you want to do ah messaging campaign? Yes, a messaging is actually weird. It what with text messaging? We’re kind of the point where everybody has it, right? If you have a phone? Yes, sure, really, really ubiquitous, both young and old facebook messenger does not do that well with young kids. So you know, up to the age of twenty but what’s surprising is while you’re at work, you’re emailing, right. So while you’re working age, you really are in the email. But as you retire, you stop emailing and you do mohr messaging, whether it’s with the grandkids or whoever, you’re just not going to your desktop computer on your desk every day or your laptop and so messaging it’s pretty ubiquitous, no matter what age group. But we definitely see a bump again. Maur messaging, happy eating with people in their sixties, interesting and my voice is broke like i’m fourteen, but but peter, right, yeah, what did you say? Peter brady, peter brady and i was like, greg, i kind of liked greg, but i guess he was. I was too old for his voice to crack. Well, i am two, fifty. What am i now? Fifty, fifty five, fifty six, fifty six. Okay. That’s. Very interesting about retirement. Yeah, mohr messaging less, uh, less email, right? But you’re spending less time on your desktop, but the phone is always on your belt or in your pocket. All right? We just have, like, a minute and a half left. Michael, maybe should make this a full hour, but i’m certainly not gonna squeeze out amy sample ward. Maybe we have you back and continue this, but men and a half left. What do you what do you want to leave people with? Please? Yes. So i say the last use cases, the big cases acquisition. Right. So collecting data from people over these message and channels direct engagement and then the last one of the activation. So as people are messaging in, they are subscribing similar to when someone gives you their email there subscribing and seeking then follow up on this channel where the person has already engaged and tell them news alerts. Tell them about events. Get them to take action. Stuff like that that’s the big connect sustaining pay off as and in terms of, like, building this list. Okay, um that’s it. I’m super excited to be opening for amy sample ward. I mean, this is going to be a huge episode, she’s, she’s, you know, she’s amazing gas. So congrats on that. I’m excited to be part of it. Oh, she’s, awesome! Yeah, she’s, she’s on every month. Yes. Are you going to the non-profit technology conference? Now i put you on this. Will. You are. I’ll see you there. We’re gonna have a booth. Look for us in booth three. Now, provoc radio’s going to their booth. Number three. Oh five. Great. Okay, michael sabat, orleans, right. Uh, i hope so. I’m going to new orleans. I hope you are too that’s, where the conference is, okay, don’t go to washington. Michael sabat. You’ll find him at s s g, and the company is a tms sg dot com. Michael, thank you so much. Thank you. Needs a break. That is for wagner. Cps. They go beyond the numbers, and i suggest you go beyond the numbers with them by talking to you. Eat each tomb. Who’s. Been on the show twice. Very smart guy. Very nice guy. Low pressure. But check out the website first. You know, check out the bona fide. These make sure that you’re satisfied. You know, you look the clients, etcetera. They do the work you need. I mean there’s. Cps forgot. Take everybody knows what you do. But, you know, you gotta satisfy yourself. Then pick up the phone and talk to you. Eat weinger cpas. Dot com. They go beyond the numbers. Now, time for tony’s. Take two and i need to thank you for pulling us out of sixty nine, sixty nine itunes ratings. Now, i don’t check these things very often. Any sample ward taught me? I really did learns from her that you know, that’s. A vanity metric. How many readings you have fans, etcetera. But i do look from time to time not not gonna lie your butt like every couple months. And for a long time, i may have it was every six months. Or maybe even a year. It was a long time you were at sixty nine readings, and i didn’t say anything about it. I never said please, somebody get us out of sixty nine. I did not plead. I did not make an issue of it. But then i went back a few weeks ago and i see that we got seventy five ratings. So my thanks to the people who pulled us. The six people, six listeners who pulled us out of sixty nine. I guess the one pulled us out of sixty nine, and then the others piled on. But i’m grateful to all six because that’s what i saw, i saw it go from sixty nine, seventy five. So thank you to those listeners who yanked us out of sixty nine. And, of course, there’s a video on this entire subject on you will find that at tony martignetti dot com i shouted from my gym, so i’m i’m pumped up as as a pumped up is that could be it’s, actually, probably more like a a limp linguine. Oh, you know what language? No, his right lung guerrino is a single strand of linguini. So if you’re not too hungry, you know? Just order a linguine o and you’ll get one piece of linguini or a spaghetti o or rigatoni. No, you’ll just get one, you know, little sample sample size. Um, but if you’re hungry, you know, then get the whole plate order linguini or spaghetti, etcetera. So the video was that tony martignetti dot com and that is tony’s take two now we got to live. Listen, love and there’s a time we got let’s start abroad. Uh, osaka, japan live listen love to you, connie chua, mexico city, mexico witnessed artois, russia we can’t see the city, but we know that you’re there russia live with their love to you ottawa, canada bolivia abila iraq live listen loved all those foreign listeners on duff there’s more foreign listeners in germany gooden tug, france born i won’t know that’s bonem sabat now that wouldn’t be any good france live listen love to you tokyo is also with us in japan as well as osaka and rio de janeiro, brazil, brazil, one of wonderful that would be oh my god! Oh, opening gadot’s for brazil and bringing it domestic tampa, florida let’s see where else? Portland, oregon about that’s amy simple word, brooklyn, new york welcome, brooklyn multiple new york, new york voice cracked again new bern, north carolina welcome back, haven’t seen you for some time. New bern where’s, new brunswick where’s that was that new brunswick, north, north brunswick, new jersey was annoying me. They would never identify themselves, but they were ubiquitous. New bern, north carolina welcome back live listener love to you kayman sample ward. You know who she is, but i have to give it a proper introduction anyway. She’s, our social media contributor and ceo of intend the non-profit technology network, her most recent court that book, so to change any time everywhere about online multi-channel engagement, you’ll find her at amy, sample, ward, dot or ge and she’s at amy rs ward and antennas on ten is and tn dot or ge so many places you could find. Amy simple word welcome back. Thank you. You’re ubiquitous talk about messaging being ubiquitous, you’re ubiquitous. You are ok. Good to talk to you. Good to chat with you. How are you? Yeah, i’m doing pretty good where i think they’re really busy over here, you know, wednesday was the regular registration deadline before prices went up. So for the non-profit technology for the non-profits don’t come, you know so many books hundreds of folks registered just on wednesday, for example, the last man that busy time in the conferences oh, my gosh, it’s going to be here so soon? We’ve got shiping deadlines and print deadlines and everything else over here. I understand now that the hashtag of course is eighteen ntc no, how many people do expect toe? Eighteen, ninety? Si what do you think, it’s? Gonna look so pretty consistent with the last handful of years? Two thousand people all in one big room two thousand awesome. Yeah, i’ve decided non-profit radio was going to be there. We’re going to do right? I’m glad that you have decided that. Yes, usually we keep our business separate, but, you know, i’m melding today because i’m excited that it’s gonna work out. Okay. I am so let andrea and ellie no. Booth three. Oh, five. Um, i wanted i want two, three or five and not your name on it. Thank you. So non-profit metoo is gonna have your name on it when we get there. And the decorators it’s not there now, right? Well, i don’t expect, you know, six weeks in advance. I’m only you know, i can’t afford the furnishings for a couple days, so don’t don’t get you know, the furnishings, irv. Ok, anyway, yes, non-profit there’s going to be there? We’re going to do tons of interviews of of conference speakers and it’s going to be a wonderful day here, and you’re gonna have a hard, ah hard choice because, you know, you may have seen that we have the most breakout sessions this year than than we’ve ever had there’s over one hundred thirty sessions this year. Andi also means we have the most speakers because, as you know, one of our kind of guidelines and values is that people don’t have solo sessions because there’s way too much experience far too many organizations trying to do all of this work that only one person to have an opinion on something isn’t very representative of the community so way. Have over three hundred. Oh, i thought it was too. I thought i saw one hundred thirty sessions in two hundred speakers. No, three hundred, no, three hundred speakers. All right, well, i’ll have. To choose yes, we were selective hearing not provoc radio, but we’ll we’ll choose from one hundred thirty topics and, uh, you know, we’ll bring enough mikes we could share, too. I did one ntcdinosaur with five that we do find no four because i bribed three guest mikes and one person was standing. So two people shared a mike. It works, it works. We could do five or six. Yeah. Yeah, well, you probably don’t. You don’t have six person panels. I don’t thinkyou goes six, but no five. You could do force and five so we could do that. So yes, non-profit latto is going to be at ntc in new orleans. I hope michael sabat shows up in the right city. He wasn’t she didn’t seem too sure about where you’re going to be a friend, an extra postcards kruckel fremery knows where you’re going. Do you know michael before listening to him today? Do you know him well? I was trying to think about if we’ve been in the same place at the same time, because normally i say that i only know someone in five, like met them in person and all of that because otherwise, we know everybody because every, you know, where we’re all online, but i couldn’t remember if we actually have been in the same place at the same time, together or not. Okay, okay, well, you’ll meet with ntcdinosaur he’ll be there exactly let’s carry on to our topic cheating, cheating are cheating. So phrase gaming, i’m still against it and we can talk about that. But i’m cheating. It just sounds so bad. Well, i don’t know. We’re keeping in the social media context. I didn’t think i didn’t think gaming. I know you suggested gaming. Yeah, i went with cheating. Um in-kind left on it. Let’s admit to cheating. Alright, thank you very much. Oh, down that path. All right. So, um, let’s share your experience, your your wisdom and your opinion. Really on on buying stuff, buying everything from blogged content of youtube views. What does anymore think, amy simple would think about that? I’ve lost a toss about it on dh there. Probably not too sure you have ever mean you as you, tony, but you as everyone else is listening, ever listened into a conversation tony and i had. They’re probably not going to surprise. You what my feelings are, you know, i think we have to go back and i can already see the face that you’re making tony when i say this thing, that i probably say every single conversation that we have, which is we have to go back to our goals if your goal is to get people to go back to, you know what you were talking about the first half hour, if your goal is to get people teo, opt in, jump into a conversation and actually sign up for something or donate or add their names to your advocacy call, you know, whatever that is, buying random people probably bought is not going to get you closer, right? So if you’re just buying it for the number, hey, i would argue you have a really horrible goal weight. You should not be that list of life, their followers or whatever shouldn’t be your goal anyway on if you are just trying to fill, let me think about i often do this as a way of really kind of checking myself if i’m if i’m okay on the right things or i’m not focused on the right things and that is to turn your situation that you’re thinking about strategizing, whether this is buying facebook fans or twitter followers or instagram, polish, whatever, turn that into a in person scenario and check your same logic. So if we were in a room together, we were at the ntc right on, and our goal is to put on this awesome conference and have lots of content and have people engaging in making connections. But instead of focusing on that, we said, we want tohave three thousand people at the conference this year, right instead of always two thousand. So where does goingto go to the city of new orleans and say, we’re going to pay, you know, fifteen dollars an hour? Wait because this is our going. We’re gonna fill this commission’s, right? Because that’s our goal right way, a thousand people that are really there that are part of our community would say, who are all these people that i keep talking to you in the hallway that have no interest in what i’m doing that have nothing to do with non-profit work-life we then also create i’m going to save damage because well defined that and whatever different. Context is for the people who earnestly wanted to be part of our work, right? So focusing on that on that filling the filling, that big convention center focusing on that actually has maybe created more damage than had. We just had a smaller event on dso when i put it into a real world scenario, i think it’s so helpful because when we think about riel, world scenarios were much more likely to think about those people is people versus those people as followers or profile pictures or phone numbers, right when we’re when we’re focused on lee on the technology as this interchange in this transaction place, if we let ourselves kind of let go of the fact that these are committee members and they’re our friends and there are supporters, and i think using that real world scenario helps you remember, okay, if this is a room full of our people at our annual event, we would never do this. So why would we do it online now? The facebook the facebook facebook has changed. Facebook has changed its algorithm for for because it’s a new day yeah, right. Yes, bond, i’m hearing it. All right, companies. And non-profits or having trouble getting their content before there constituents there, their fans, the people was like their page in favor of in favor of family, family and friends stuff. Um, now i think it is i don’t think i’m being cynical saying that so that now companies and non-profits and organizations generally have toe pay for right for more outreach, brother reach no, you’re not being okay that’s that tried and true practice, right? Give people things for free so that they come to rely on them and feel they need them and then say, actually, you can’t have it for free anymore, but will you pay this amount? And people feel like they don’t have a choice, they have to pay it way don’t non-profits largely, any organization business on facebook has had lots of thing for free, you know? They got to have content that people could see in their new speed, and they could connect with folks and send messages and, you know, previously have much more, um, kind of dynamic options around events and messages and groups and all the rest and slowly all of that has been taken away, and i think at this point organisations really feel like, well, we have been used to getting to message. You’re having are. Our message is rather show up in the news feet of of our fans. So i guess now we do have to promote our posts, or even further than that, have facebook ads. And i think less about using facebook, then as a place where you are like you would with a promoted post, just trying to get your content scene and engaged with. And now that you’re using it, like big companies, to drive traffic to your website or into a facebook messenger, you know, a conversation or whatever it might be. Big, heavy sigh uh, listen, i mean, it’s kind of sad and frustrating his leg’s definitely, i think it’s a real challenge for organizations, teo feel like they are confident enough with there could management of the tool before you even think about how much time it takes. I mean, if you were to go to affirm that all that they do as they’re agency is, like a manage facebook ads and social media management for for clients, a you pay them a ton of money and they have a lot of expertise they’ve been doing this is all that they live and breathe, and it still takes them hours and hours, right? Like the idea that a small non-profit who already struggled to have the time to even log in to facebook one today, you know, and like, engage or like or reply to comments that now they’re they’re having to log in and then say, okay, well, hattaway, create an ad. How is that different than promoting this post? Because both of them are taking my credit card number? Like i said it’s, just so so disappointing that feels like it, it has established itself as this keep mathos massively, a hugely popular platform for people as individuals communicating with each other, and that should be a place where non-profits go to talk to people, right? I’m yet there are just so many, so many burdens or barriers to doing that. I know we got to take a break, stay with us, tell us credit card and payment processing. You know them. This is where you get the long tail of passive revenue because they are credit card processors. So you go to tony dot mm slash tony. Tell us you watch the video. It will explain the process of business is moving their credit card processing to tell us, and you will get fifty percent of everything tell us earns on all those transactions long revenue stream. Tony dahna i’m a slash tony. Tell us. Okay, any sample word, let’s? Keep talking about. Well, we brought in a little beyond cheating, but i, uh okay. So yes, facebook drew us in and drew non-profits in wave with e-giving they had e-giving for god’s sake on now, there. Now, now you gotta pay to get all this. All right, but but buying facebook likes is not the answer. No, it’s not going to be the answer, because buying the likes whether you’re buying likes on your content or buy-in likes just unto your page, write a cz followers it’s still going to set you up for a really bad roo i calculation from then on, right? Like if you’re now carrying one hundred extra fans that have no real intention in engaging with you are becoming part of your mission or donating to you every time you put a post out there, you’re getting even a smaller percentage, right? Because now you just artificially inflated all those numbers. Yeah, yeah, okay, good, but we’ve taken that off the table that that is not the way you go that way. Um, we’ll spend your few dollars on buy-in followers and fans used that money, even though, and this is what this i’ll i’ll make my case for it now, tony, the reason that i had said this was a conversation about gaming, social media, not cheating, is that just what we’re saying about facebook that you do have to play that game a bit on dh like i’m saying, don’t use your money on buying more, more followers instead. Used that money to say, you know, once a week we’re going to spend two dollars or five dollars, and we’re goingto busta post and get it more visibility, and that way it is content that you already have it’s maybe a post you already put up like if it was intend this week, maybe it’s a post specific toe reminder wednesday’s the registration deadline before the rate increases so it’s something that’s important is already something that you’re going to post on the page and then just put a couple of those dollars behind, boosting that more instead of putting your money somewhere else. What about the thinking that if we have a lot of let’s, shift over to twitter? If we have a lot of twitter followers, then people will think we’re popular and more people will join us organically. So if we buy ten thousand or twenty thousand twitter followers, which you’re right from a little i know about this, they’re probably fake. They’re either stolen and fake identity accounts or their bots, but if we have a big number than people will say, whoa, they have a big number about and then organically it’ll it’ll grow. Is that that flawed logic? And if so, why? I really think that it is flawed logic. So two, two versions, one in person, you know, if it was me and i had a million followers on twitter, for example, you’re going toe, you’re going to question that number, and if you first you’re going to say, okay, is that? Do i follow five people? You know, like it’s? Because it is obvious that this person is just, you know, buying all these followers because they don’t follow anyone? They’re not actually engaging with people. You’d also investigated by looking at the content just because i have a lot of followers, if i post, you know, once a month with, like a retweet of something what’s the point of following me anyway, right? There is no there’s, no content there there’s no value there. So even if i didn’t have a million followers and i was regularly engaging with people and i followed a ton of people and, you know, very similar number followed back that’s showing actually ah lot stronger truck between whoever that individual is and the people that they engage with them just see a billboard type. Profile right? Like you’re just an ad, right? Like lots of people are just there, but if it’s an organization similar, if you if you are truly an organization that should have a million followers, then you are an organization who should be putting out great content every day that you have profile that has, you know, your logo and information about whatever campaign you’re running or what your mission is has clear links over to your website that has similar branding and and tone and feel, you know, that there’s clearly a strong presence there if instead you’re an organization that shows that you have a million followers you again, you yourself follow five and your profile is very basic. You do not have strong called action and your messages you’re not regularly, you know, posting there, it doesn’t matter how many followers you have no one’s going to, really you don’t want to buy into that. That organization. In my intro, i linked, i grouped together buying views fans likes and also buying content. What about? You know, if we’re if we’re a small organization, we don’t have the wherewithal toe keep our keep facebook fresh or ur own even our own sight. Our own blogged fresh. What do you think about buying content? I guess occasionally. Or no, if you don’t like it, so i know i don’t like it, okay, but i want it cut the mic, right cover my kapin mike doesn’t like it, you know, if i can. Okay, so i think that there is, uh, certainly ah, path a reality in which money is exchanged for content on your website or your probably more. So, you know, on your block, like you’re saying versus on social, but in that situation is not that you are just buying content, but that instead you have say, uh, your education organization you focused on, kate told education, and you recruit twelve or twenty four say teachers in your service area to write something for you and that way you have to post a month. I’m just making this up, obviously, and you want to give them, you know, one hundred fifty dollars, check as a thank you for all of the time and sharing their expertise, and now they have one hundred fifty dollars to use in their classroom or whatever they want to do. So i think that kind of scenario where you are essentially providing honorariums for your community members, contributing to your content definitely makes them, but i wouldn’t ever consider that buying condoms. Mom, is that clear? What i’m saying there? Yeah, yeah, you’re you’re not you’re not out first of all, it’s it’s relevant because it’s coming from a community member and yeah, zim one you know, and they’re contributing content. So, you know, it’s it’s an honorarium? Yeah, exactly, and i think the other opportunity and again, i don’t think that money would necessarily be exchanged in this scenario, but four organizations, i don’t think that you should feel bad if you feel like, oh my gosh, we we don’t have time or we don’t we don’t feel like we have a lot to say to create all that content that is a huge place where i think partnerships are really important. I don’t know how much i’ve talked about it on the show over the years, but if anyone listening has been in any of my workshops around content planning, i always advocate that in your content plan, you include notes about if any of your funders have ah, blawg or social media profiles, if any of your coalition partners or project partners, if any of those people have outlets, and if they do, you should follow those because oftentimes they mean, you only had five minutes today while you were eating lunch while you were also, you know, listening to this radio show toe log in tow twitter and so long as you had all those folks there, maybe what you do today is just read retweet, you know, amplifies some of that content you don’t need to come up with it on your own, but, you know, it’s mission aligned, you know, that it’s relevant because they’re part of your kind of network of work. Andi, i think that’s a really important thing to keep in mind so that you don’t feel the pressure that you always have to write new articles every day. It may mean, hey, the five other organizations we work with are posting this. We’re going to repost it just like two other organizations are right in leverage, kind of how best would think about it. Is that network effect right? You have? Yes, you that’s beth cancer she’s dropping names. That’s, she’s referring to beth cantor? Yes, you have said that on the show and yeah, you’re you’re curating, you’re curating. Others content and and then? And then i probably learned this from you. Do you know they appreciate that, and they’re likely to share your content makes it more likely that their shells there show they’ll share your content and, you know, it’s a which also metoo we just have a minute left really manically last words or fans or whoever will come to you because maybe they already follow that partner or that thunder, and because you created a good relationship and sharing content between the two of you, you’re helping expose your content to all of their fans. Indeed, indeed. I know that from the non-profit media experience followers come when we share. We share good content from other people. Um, we gotta leave it there. Thank you very much. Yeah. Thank you. In anywhere, stu. In april, we’re gonna get you for an interview. She’s amos sample ward and you’ll find her at amy rs ward and amy sample ward dot or ge next week risk-alternatives and your disaster recovery plan. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuing online tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuant radio by regular cpas, guiding you beyond the numbers. Wagner, cps, dot com and by telus, credit card and payment processing, your passive revenue stream. Tony dahna slash tony tell us our creative producers, claire meyerhoff. Family voices the line producer shows social media is by susan chavez on this music is by scots dahna with me next week for non-profit radio, big non-profit ideas for the other ninety five percent go out and green. Yeah. Snusz you’re listening to the talking alternative network e-giving e-giving cubine are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, i’m nor ing. Sometimes the potentially ater tune in every tuesday nine to ten eastern time, and listen for new ideas on my show. 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Nonprofit Radio for January 26, 2018: Start Your Planned Giving In 2018 & Amy’s 2018 Plan

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Tony Martignetti: Start Your Planned Giving In 2018

It’s me. I know a little about Planned Giving fundraising. I’ll give you tips, tricks and strategies to kickoff your wills campaign this year.

 

 

 

Amy Sample Ward: Amy’s 2018 Plan

Amy Sample Ward

Amy Sample Ward is our social media contributor and CEO of Nonprofit Technology Network, NTEN. She’s got insightful ideas to make your online life more balanced.

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d come down with lishman iesus, if you infected me with the idea that you missed today’s show, start your plans e-giving in twenty eighteen it’s me, i know a little about planned e-giving fund-raising i’ll give you tips, tricks and strategies to kick off your will’s campaign this year and amy’s twenty eighteen plan and you stamp award is our social media contributor and ceo of antenna non-profit technology network. She’s got insightful ideas to make your online life more balanced. I’m tony steak too. You’re twenty eighteen plans all this month, responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant weinger sepa is guiding you beyond the numbers wagner, cps, dot com and tell us turning credit card processing into your passive revenue stream. Tony dahna may slash tony tell us here i am with start your planned e-giving in twenty eighteen it’s my pleasure to welcome twenty martignetti ah, not a great pleasure. Sometimes i say great player. Just a pleasure. I’ve been doing planned e-giving since nineteen, ninety seven. So that’s. Twenty years. I was twenty one years. Yes, twenty one years. Now. I mean, my twenty first year, um, and i’ve been consulting in it for fifteen years. Yes, yeah, it’s, starting, well, whatever fifteen years is, yes. Start in two thousand three exactly as a consultant. Two thousand three nineteen ninety seven got started so i know a thing or two about planned e-giving and an opportunity arose because guest this month at a family emergency and couldn’t pre record for me. So i’m pretty recording from myself, and we’re doing start your plan giving in twenty eighteen let’s begin with what is planned giving i have a really simple definition, and it is a method of fund-raising that is long term and typically means cash to your non-profit at the death of the donor so long term you need thio recognize that this is not going to pay next years ah, salary budget or for your five or even ten year capital plan. We’re going to start promoting plan giving roughly with people who are about fifty five or, say, sixty and over fifty five to sixty and if someone that age puts you in there will, which is what we’re gonna talk about the example that’s, the marketing we’re going to talking about wills um, you know, they could be living another twenty five or thirty years, so you have to have that long term. View of fund-raising and if you’re going to embark on this, your board needs to have that long term view of fund-raising you don’t want your board in six months asking when we kicked off this plan giving program, encouraging bequests, where’s the revenue that that would be that would be a big, big problem. You haven’t kicked it off, right? Your board needs to know that these air gifts that are coming twenty, twenty five, thirty years in the future, right? Of course, depending on the ages of the people that actually make the gif ts but again, we’re going to start our marketing around fifty five or sixty so long term view, who are the best prospects for planned gif ts as i said by age, there are about fifty five to sixty and over now, of course, if a seventy five or eighty year old includes you in there, will, then you know, they may only be living for five or ten or fifteen years. So again, it depends what the ages of the people are, who actually make the gift best prospects. They love your work, they are already committed donors to your organization and by committed were judging that we’re judging their commitment. I need to take a drink. By their giving history, their history of consistency if they’ve been giving to you, you know, twelve of the past fifteen years or eighteen of the past twenty years, or maybe even more than more, you know, twenty five times in twenty years, you’re looking for that long term consistency in giving. And when you’re looking at that, you want to ignore the gift size i literally mean, if all those gifts those eighteen gifts in twenty years were ten dollars a month, that person is a very good plan e-giving prospect they’re probably of the right age because they’ve been giving to you for so many years, and they always plan for you. They always think about your organization, and i would bet you that if they’re giving it that ten dollar level, they wish they could give more, but they can’t during their lifetime, their ultimate gift to you. We’ll be in there a state plan, and again, we’re talking about the quests, those those gif ts in someone’s will a charitable bequest in the will that is going to be the ultimate gift for someone who was a low level donor is ignore the gift size when you’re looking at the consistency through the years through the decades, small gif ts very consistent donor-centric planned gift prospect this is not only for your major donors by any stretch, not at all. All right, so, you know, people have asked me when i’m speaking, you know, do you focus on women because women outlive men? No, i don’t focus on women it’s true that women on average do outlive men, and if they’re married than odds are that thie their husband’s estate or book of it has been left to them. So you could say that they may be have, um, on outsized role in planned giving because they’ve been left assets from there husbands. But, you know, i don’t focus marketing on females in their seventies, eighties or even fifty five or sixty um, you just you do, however, want to be sensitive to the role of women, you know what i have seen? And this is not just from questions, but i’ve seen it myself buy-in an events, clients or non clients, even when a couple is together and the husband is the one who’s being talked to, and the wife is largely being ignored, that’s that’s a that’s a big mistake. You want couples involved you want? You want me? Even if it might even be the whole family in some cases, but certainly you want couples involved. So as you’re thinking about who the best potential donors are in the long term on dh for your for your plans, giving program you want to be respecting women while their husbands are still alive. You know kids, you can’t marginalize the woman. And then when she becomes a widow all of a sudden year, you’re embracing her and you want her toe. You want her to be as enthusiastic about your your mission that as as her husband was that’s that’s probably not going to succeed. So just i mean, what am i saying? Just respect women the way you do men, you know, treat the couple as joint donors doesn’t matter what who’s who has the greater interest treat them both because you never know what’s gonna happen longer term. All right, so that’s that’s what? Who the best prospects are on now we’re going to pick it up with got a bunch of marketing tips and, ah, little a little bit about your recognition society stay with me, it’s. Time for a break pursuant, data driven fund-raising field guide it’s their newest resource on the listener landing page at tony daddy may slash pursuant capital p there’s no! Ah, yeah there’s so much data around us. It’s, easy to feel data overload. Just the data that you already have can be overwhelming so and then trying to figure out what to do with it and how to make it actionable. The field guide purpose is to make data less daunting for you. They’re less daunting s so what’s in it for five high level steps you can take to translate your business objectives, real world case studies and a worksheet with thought starters it’s at tony dahna slash pursuing capital p now back to me and start your plan giving in twenty eighteen um, so just teo want duyvil deeper just into a charitable bequests just so we’re clear that that is not all there is around playing e-giving that’s just where we’re started. There’s lots of different types of plant gif ts this could be about the gift of life insurance gif ts from ira’s from charitable trusts and there’s lots of varieties of charitable trust, charitable gift annuities. Those are those are the most popular, all kinds of beneficiary designations in financial assets, but the one planned gift that we’re going to be focusing on is that charitable bequest encouraging gift to your organisation in people’s wills so that alongside their husband, wife, children and grandchildren, there is a bequest paragraph, a gift to your non-profit and think about what we’re asking someone to do. I mean, think about how much they love your work to put you alongside husband, wife, children, grandchildren, i mean, they really love your work that is quite a respected place to be, and that has implications for you’re treatment of them after they’ve told you that you’re in there. Will, you know, in other words, your stewardship of them, and i’m going to talk a little later about your recognition society. So think about what you’re asking people to do put you in that very special place. Why am i focusing on charitable bequests? A bunch of reasons? Everybody knows what a will is, everybody should have one it’s very easy to do. People don’t have to tell you that they’ve included you. There are a lot of plant gifts where they would have to tell you, because you need to be involved in the documentation of it. This is an example where they don’t have to tell you they could include you in their will and not inform you. And there are lots of people who will not tell you that they’ve included you, even though you’ll be asking you constantly want to be asking in in your marketing, please tell us if you’ve included us in your will, but ah lot of people won’t. The national statistic is that there’s between seven and eight states that you’re in for every one that you know about on why don’t people reveal why? Why, when people share that information, especially when you’re mean, when you’re a part of it, i want they tell you there’s a lot of reasons for that they don’t want to be asked to do more. They’re, um they don’t want to be treated any special, especially any differently. They want to know that they can change their mind. And even though legally we can change our minds about our wills any time we want to there’s an old woody allen clip our line, i think it’s, i’m not sure it’s in zelig, i’m not sure where it is, but he’s upset at some family member and he yells up to his wife, bring me my will and an eraser. You can change your will anytime it doesn’t matter whether you told the organizations or the people who are in it that that they’re in it, but people feel an obligation not to change their mind once they’ve told you that they that they have included you in their will, they just they feel that moral obligation and the reason they won’t inform you that they’ve done this is because they don’t want to be bound morally. They want tohave that flexibility again, even though legally we always we always have it. We’re talking about their their moral obligation, so lots of reasons why people won’t tell you, um and that was part of i was listing off. You know why we’re dealing with charitable bequests? Because people don’t have to tell you another reason we’re focusing on wills and bequests. There’s no lifetime cost noah’s the hypothetical i gave you before the a person who’s been giving ten dollars, a year for many, many years. This is their ultimate gift. They. They wish they could have done more for you during their lifetime. But they need a gift that doesn’t have a lifetime cost. And so the charitable request is one of those examples. So that’s a bunch of reasons why we’re focusing on wills and bequests. I guess the biggest reason is that it is so easy for people to understand, everybody knows what a will is, and they can include you in theirs. All right. So moving to some marketing tips, how to encourage people to include you in their will and remember, we talked about best prospects. We need to go back and listen, those of the people you’re targeting again, you know, fifty five or sixty and over, um, well, you don’t need to go back because i’m reiterating it and very consistent donors. You’re not gonna be acquiring new donors through your plan giving marketing. This is not an acquisition strategy. All right, this is your charitable bequest strategy will’s campaign. If you want to think of it as a campaign, that could be a very good idea. Think of this as a will’s campaign, some ways of marketing. Starting with events, you’re producing a program, you could put a couple of sentences in that programme along the lines of we’ve kicked off a campaign to encourage you to remember our organization in your will, it’s very simple to do and secures our work long into the future. Ah, your attorney needs our legal name, address and tax i d number. Drop those in and that’s it and then maybe mom’s, right? Maybe say, you know, for more information, contact whoever that wherever that contact person is director, development, et cetera. Um, a few words about legal name, address and tax id these air fundamental to lots of planned gif ts certainly that applies in the case of charitable bequests. You want to make your legal name, that the name under which you’re incorporated, you’re you’re incorporated a nonprofit corporation. What that formal legal name is? I want to make that public also your address and your federal tax i d number. I hope you recognize that tax i d number that e r e i n employer identification number the irs has given you. I hope you realize that that is not to be kept private. Like your social security number. It’s already public it’s on all your form nine nineties. Excuse me, and those are gosh, excuse me. And those are very public. You may have them on your own website. Lots of attorney general’s attorneys general offices is have them attorney general’s office is attorneys general attorneys general, lots of attorneys, general offices have them guide star has them so you know that that buy-in which is important to teo, including request gif ts should be should be public, you know, make that part of your part of your marketing along with your legal name and your address. So sticking with events, maybe you could even drop a couple of words into the the written remarks, the remarks that are going to be made for that event. Now, i understand some events. It may not be appropriate, but some it can be appropriate. So if it is, you know, besides doing what you’ve done in the written program have someone have the speaker announced that you know, we’ve we’ve kicked off this will’s campaign. We’re encouraging gifts by will it’s. Really simple to do for more information, please see no, whoever standing in the corner, it doesn’t require more than just like three or four sentences in in a speaker’s remarks. Get out there. I mean you want to have you you know you’re gonna think about this is a campaign, you’ve got to be promoting your campaign? Ah, your annual report another place that you can encourage donors and also recognize those who have already made planned gift that i’ve already put you in there will that’s a perfect place for recognition. Now i know a lot of organizations i’ve heard you are getting away from printed annual reports. So you know this other marketing ideas i’ve got if if you’re not producing a written annual report, but if you’re doing it on, i mean doesn’t matter. You’re doing an online version of your annual report include the names there say what it is. You know, these people have included us in their long term plans by by naming us in there will, if you’d like to. If you’d like to join them, please contact whoever your attorney will need our again legal name, address and tax id, and here they are and then list those names as a zoo form of recognition people who have already i already made that made the plunge and and put you in their will, i would say when you’re gonna be listing names, make sure that you have their permission to use their names. That’s something you want to ask after someone has informed you that they’ve included you in their will ask permission to use their name on, and if they say no, then list them as anonymous. All right? You mean you want to show that there are as many gifts as there are in your will’s campaign in your new plant giving program? So list the people as anonymous if they prefer not to be named my experience. Very few people don’t want their names listed, but you certainly should be asking another marketing tip direct mail. You’re already producing your mail piece. You can put a buckslip in that’s ah, it’s a something that i mean, the way i do them for clients is they’re printed three on a sheet because she gets cut in thirds and then there’s little buckslip third of us slipped gets gets dropped in. It doesn’t change the weight of your piece, so you’re not spending any more on postage, something along the lines of did you know you can include, you know, our organization, your name in your will. It’s so easy to do lots of people have all you need is our legal name, address and tax id. Here they are. Please share this information with your attorney and for more information, contact whoever it is that it’s that easy. All right, you already producing the mail, drop a drop of slip in and encourage, encourage gives by will along lines of direct mail when you print your next batch of of envelopes were talking about the the not reply envelopes, but the although we could do it there, too. But i’m thinking of the number ten the carrier enveloped the outer envelope that as your your name and logo on the on the outside on the flap, put a little check box for i’d like information on including and then your organization name in my will. We’ll check off for people everybody’s going to see it, they got they got to seal the envelope, they’re going to see that you’re already printing the envelopes include this on the on the flap. All right, easy, easy. I’d like more information on including the organization in in my will. No, they want you to think about email signatures, email. Signatures and business cards. Can everybody in the organization had this to there to their email signature? You could include us in your will ask me how and then you may get some enquiries. Same thing on business cards next time you’re printing business cards or as as new employees come or a sze yu have to reprint for your current employees. Ah, statement about including the organization in your will you don’t ask me out, you know, a ll these simple tips that’s because i’m the evangelist for planned giving him and i’m trying to get the word out as much as possible trying to promote your will’s campaign, your your plan giving program as much as possible. So, you know, you take or leave these ideas i’ve had people come up to me after i’ve spoken, and i’ve suggested the business card and they’ll show me their car. It’s got it, he’s got it on there. Um, they ran out. I mean, they left the seminar. They ran teo insta print or staples. They got the rapid. They obviously paid the cost for the for the urgent a rush job. And then he came back and there it was so very gratifying. Let me. Okay, well, let’s, keep going with the marketing. And then i want to assure you about about thes bequests and how you can have a very fulfilling plan giving program just on the quest. Um, promotion, when you are in meetings, okay, you in one on one meetings, you’ve done your research. You know that the person who’s a very consistent, loyal donor and you either know or you’re judging that they’re roughly fifty five sixty and you want to open the subject. Ah, good. Oh, now this is not the walk in the door line, of course, but as the conversation is continuing no. Ah, we’ve kicked off a campaign to encourage gifts by will. We’re starting to get some interest. If this is true, you can even say, you know, people of we’ve got people, including us in their will, and you have been such a consistent and loyal donors for so many years. Is that something that you would consider and no answers? We’ll run the gamut from i’ve thought about it already. Oh, i’ve already done it, tio no, you know, i don’t i don’t really think of you in that long term way and ah, i was done ask, well, why is that you’ve been a long term donor? How come you don’t? You don’t see something longer term with us? Okay, assuming that the conversation is going to continue, all right, and there is some interest, then you want to be very sensitive about about this topic, because it is so personal. Again, you know, they’re putting you next to their loved one ones, so in their will. So you do want to be very thoughtful and sensitive and listening. And they may even reveal some things that are personal, because this is involving, you know, their their long term plan. Their this is their will. And that involves family members, loved ones, maybe even dear friends. So you might hear some things that are more personal than you’re accustomed to. You know, just take that in. And, ah, keep the conversation guided toward how a gift in someone’s will. This long term gift is goingto further your work. What’s it going to mean for your work to continue, you know, decades from now. And i would also tell you that people who are of this age, and they are long term, consistent donors to you, they’re ready to have a conversation like this, even if, even if they’re answer is negative, they’re not going to be put off by the by the suggestion. Okay, it’s, just as i’ve been doing this twenty one years and it’s never happened where someone was offended by the conversation, because you’re asking the right people, you bring it up with the right, great potential donors. Um all right, that’s the same marketing tips i have, i want to assure you that even though there are so many different types of plant gifts that i was listening earlier, you could have a very, very respectable planned gift program just with wills, you can start and stop there. You you certainly could go further, but you don’t need to. I’ve worked with small organizations where all they did was encourage gif ts by will that was the sum and substance of there planned gift program um, and small organizations, you know, when there’s a dozen, fifteen, twenty people in the er in the recognition society which is going to get through very shortly. Um that’s very gratifying, you know? And then you just keep up the you keep up the marketing, so do not feel that just because there’s such a broad array of planned gift that you need to be in every one of them you don’t, you could have a very respectable program that is on ly around wills your recognition society goingto wrap up with this i said earlier how important stewardship is so you certainly do want to have a recognition society i would encourage you to call it something other than the heritage circle. The legacy fund, the legacy circle, um, those air ubiquitous, name it something that his iconic to your organization, it might be the year of your founding. It might be the name of your founder. Ah, the maybe the hong zhang society, um, the you know, wherever, in-kind if there was not a founder, someone whose iconic to your organization, i have a school where it’s the it’s, the bell tower society, because that’s, an iconic fixture on their on their on their campus so name it something that’s iconic to your organization. Please stay away from the legacy circle. Also, you do not need to spend a lot of money on thanking your donors. You’re who have included you in their wills you just need to be thoughtful, genuine. So what are some things you can do if you’re hosting an event? Set aside, tomorrow’s vp some sorry, some v i p seating for them it’s like the cost of masking tape or or string tio label a section of seats you’ve already bought and paid for vips and then invite your plan. Give donors to sit there, include them in your insider publications, whatever those might be newsletters, whatever emails, insider blast um, these are people who have made a gift and they and even though you haven’t recognised in his cash yet, it is a long term commitment to your organization, and they’ve put you alongside their loved ones. So in your recognition society, do what you can to make them feel special, right? And that is start your plan giving in twenty eighteen i’m always open to questions, of course. Good luck. Getting playing, giving off the ground this year when you just take a break, wittner sepa is another testimonial quote, this is my first year and we are a growing non-profit argast gps was completely attentive and gave the impression as if they were right next door when handling our review engagement. Even though we’re in a different state, they made me feel like we’re the only client they had, and they were able to walk me through starting up our accounts to finishing our yearly statements. Nothing was too small a task for them to handle, and they were always available for questions and concerns. The customer service was exceptional, which is a rarity these days and greatly appreciated. I received great advice and guidance for better business practices from a professional, all while feeling supported and generally cared for in the process. Magnus deepa is really stood out as a partner, and i could not be happier with the results end quote, supported and generally cared for. Okay, that’s outstanding. Um, it sounds like they’re like wellness coaches or holistic practitioners or emergency room nurses or first responders. Bridal registry liaisons card detailers, veterinarians, their sherpas on mount interest mount interest, mount everest. There, lifeguards there park rangers, their servers at a five star restaurant. No, it’s just weinger cps genuinely cared for and supported. Where you going to find that they’re more than sepa is. They go beyond the numbers. They’re people for god’s sake, their trusted advisers to their clients. Oh, and this this testimony was from a small cancer research non-profit on the east coast. You’re supposed to change arctic firms every three years. I hope you’ve heard that. So you get the first perspective on your management, your financials? Ah, etcetera. Um, you want the advice of a firm? I think that goes broad and is gonna help you. You know, beyond the numbers beyond the balance sheet. Like huge tomb he’s. Been on the show twice. February tenth twenty seventeen, august seventh twenty fifteen. You can work with him. Argast appears dot com go there now, time for tony. Take two. We covered your twenty eighteen all this month. I hope it was great value for you. Despite the lousy sound quality and a bunch of the segments again, i’m sorry about that. Today is the last of this. This run for the month of january to believe anything out. Is there something that you would like us to cover for you? Let me know at twenty martignetti or you can use tony at twenty martignetti dotcom. Get me there. Here’s amy sample ward with her twenty eighteen plan it’s. My pleasure to welcome back. Amy sample ward, you know, social media contributor and ceo of ends and the non-profit technology network. The most recent co author. A book is social change anytime everywhere about online multi-channel engagement that amy sample wards dot or ge and at amy are lorts welcome back-up awards staying for having me back. Happy twenty eight teams. Absolutely. Thank you. Yes. I’m glad to have you back if you want. Good to have you on this one. Yeah, well, it’s a good a good open for our year together. Yeah, wonderful. And that’s what we’re talking about years together on twenty eighteen. Um, your plans. Your plans for twenty eighteen. Yeah. So let’s. See what you got? What you got for, uh, listeners for the year? Well, just hearing the way that you were introducing me. Maybe he’ll like the first thing that i have put on my list to know my life let me divulge my deepest regulations for the year. Tony martignetti on the radio lift the field very aligned with ten of my role on on on top of radio and then it’s about social media and my first kind of my first, you know, i’m not really revolution person, i don’t know if we need to unpack that here, but i’m not really a resolution person way don’t do that. I’m more of like a like i’m more of a, uh, reminders and commitment you almost every day myself, something happened, and i think, okay, i’m gonna make a note that, like, i want to be committed to a path where that doesn’t happen, or i don’t want to do that thing again or, you know, whatever those little reminders are, they come up, uh, you know, all the time that that’s more how my personality but one thing that has been on the top of my personal reminder list the last a few weeks and that felt very strong when you asked for me to think about these things is this idea of justice feeling come serve all staying connected where i want to and making that decision they know how i feel in that in those connections and in that channel vs, you know, being the ceo event, and i’m feeling like i need to be on every single channel and talking to people in our community every where they are and letting go of that and just saying, you know what? I really like to use channel for this reason and connect with only these people there. I’m nothing to feel bad about that i’m going connect with those people in that face and feel good. So you think it’s more where you feel comfortable? Yeah, okay, because we’ve talked about the past meeting people where they are here well and that horizon organizations and i’m chained for me as a person, you know, like my my personal accounts online, you know versus and pen of an organization are professional sort of channel. I give you an example like, i, you know, there’s all there’s, always drama or opinions or fear about what facebook is doing to this state of the internet, and sometimes i care about those things sometimes i think they’re all hyperbole, but what i have found is that over the last year or so, i really don’t even look at anything in it. This small moms group that i’m a part of with other women from my wellness center and weigh all log in who are private group and we talk, you know, every day while we’re pumping, people were commenting and talking teo other every night after, you know, babies sort of bad everybody kind of checks when we’re together and it’s it feels like a really close community, and everybody uses that space that kind of have an outlet, people bet you understand what you’re going through. I could really honestly care less about the rest of baseball because all it is people sharing new links that make you any tests and stress. And, you know, all of this back and forth, like i want to go to my mama’s group and talk to my friends, and i don’t want to feel bad that i’m not, you know, personally engaging with the rest of the world of books, any temple word, that’s, a big deal because you are you are a co author of books about being multi-channel and engaged everywhere napor so that’s you know, first of all i have i want everyone to know that non-profit radio is not only family friendly, it is family embracing, you know, the the the subject of lactation, and something is very welcome on this shelf. Yes, just in case yours in question. But now that’s uh that’s quite a revelation. Thank you. Thank you for sharing really well, i feel like he’s been in a professional way. The places where i’ve been using twitter, facebook, you’re somebody’s much more longer standing platform has really migrated into groups, whether that’s groups in the way that it has no actual group where you’re just these people have joined this group, whether it’s private or public group or place metoo tools like twitter, where public but a new kind of created roots in your own feet are really relied on hash tag on ly follow the ship out about a certain topics and i mean you you will not be surprised that my reflection and kind of understanding about this it is what it is, but i think it’s all because we use it to your community as ad has gotten to be, you know, ten, fifteen years old and every single person is on them, so you can’t just listen to every single right now you have to go back to creating some smaller communities within that channel weather that wrote groups or hashtags or whatever. And i think it’s important for people to recognize that you don’t need to read every single twist it goes, you know, through your street because that’s not necessarily why you are even using twitter right to read every thought of every person in dinner, mess with people and create some communities. All right, so your youth has evolved teoh right into these communities within the over the larger community have all your followers are all your friends? Exactly? And i mean, it sounds like a more sophisticated and more personal use of the platform. Well, i think you know what you think about it is like it’s krueger and group. And so naturally now it’s gonna split apart so that all of those pieces in grover and grow and then they split apart, right, like that’s natural growth cycles for many different applications. So i think for me at least it’s at that place. Now where it’s grown too big for it to be meaningful. So now i have to break it into parts where they’re meeting again in breaks. Evolution? Exactly. All right, i should have said earlier there’s there’s a bit of a delay between amy talking that’s because we’re working on a sort of strangely relieved system would buy phones. And sam is according to having trouble with the regular phone line calling the studio that’s actually kind of interesting. I mean, it i’m forgetting because there’s no mike in front of me now i’m just talking to you on my phone. Come on, yeah, it’s like a more personal conversation, even though i know i know intellectually it’s going to be recorded and they’re in the over twelve thousand people listening, but it doesn’t feel like it right now. You know what you’re like? What is the scene? Because in my mind, i’m picturing you on the phone and not picturing you, you know, i’ve seen i’ve seen the studio and been able to record in the city, so i know the setup and i normally khun pictured you sitting in the microphone looking at sam’s at, you know, african, hold on dh it always feels like oh, i’m calling in and i’m being, you know, put into the system, and today it feels like you and i are just having a conversation. It’s very interesting how much of an impact that makes exactly i know, even though we know for sure, yeah, even though i know sam is still sitting next to you. Yeah, i mean, i’m in a different chair on this side. I know it is interesting that really it’s what i think about it, it feels more personal, and i’m very comfortable with mike in front of me, but this feels a lot more personal, even though intellectually i know it’s, not just a phone call between two of us. Uh, all right, well, thank you again for for sharing world was opening up that way that the evolution you also want to encourage us to connect people. Yes, well, i mean, i barely everyone needs to be doing that. But i know that from me. I take a lot of of happiness from and really enjoy making connections for people. Because in my job i have super privileged to meet just a ton of people every year, you know, i travel a lot i presenta latto and part of an organization that connects thousands of people, you know? So i just i make so many connections myself, i’m always thinking about, oh, i know someone that i could connect you to, you know, but i often have felt at least over the last year, even though i think of that i don’t have a lot of tools that i have developed for myself in that moment to capture the idea. Like, i always assume i’ll remember, you know, a week later when i’m back in the office and then i’m like, i’m going to connect somebody, somebody else who knows who those people were, so i wanted. I want to think about two older processes for myself collecting cash through those ideas better because i know, you know, taking somebody says this heart is not the process that’s going to help me do that understand, put in my pocket, you know, the best kind of wear those pants like you say that booth with that person is, you know, you could do better than that. I mean, what about my method is taking notes on your business card with a hand when when i get it, yeah, but then i have to have a pen and what i found to be the biggest issue with that is that you begin that process is the number of people who print hyre, you know, business cars where you can’t write on them, like i have a laminated one, practically one yeah. Hey, yeah, so and that i feel like austin, when i’m with and then, you know, scratching into the surface instead of actually hyre upleaf exactly card course, but, you know, i always have my phone with me, even if i don’t have my wallet or my brain or anything else, i have my phone, so i’m going to test out and they would talk about this on your show, but i’m going to test out different out spur this kind of, you know, process to help me make sure that i should follow up with people and make the connections that i’m thinking of, okay, so you already have pulled in mind or you have to go. Yeah, i have a few, you know, some of them are based on getting someone out there starting some of them are more life pre-tax management depends on what works, you know, for my process in that, but there are a few that have been recommended to me, but i’m going okay, but overall, just be willing to do going to connect people, and i’ve always found communism that’s a basic latto tenet of fund-raising too. You don’t only know dahna silo a donor or potential bonem relationship only to yourself preserve it only to yourself, but to introduce two persons to other people in the organization, other potential donors because they might have something, you know, they might have a mama’s group, they might have killed your comments, or they might have fourteen in common. I don’t want to go into more detail that fort because of myself, but, you know, they might have muscle cars also wanted i don’t mind fixing things i don’t know anything about, you know, whatever they have in common, you know you want to make connections, and yeah, i mean, we’re in a connected world exactly much some people can isolate us a little bit, but we’re not actually well, what i really wished i haven’t found a way how anyone that has any of you listening to me? But i really wish that link in had a component where i could put, like, on my connection between myself and you. This is when tony and i first met or business when need in our first radio show together, you know, whatever saying feels noteworthy, you know, like a personal, personally, but you you got the public didn’t see that you know, this valley on adding it to your profile or something, but that’s where, you know, so many people rely on track of all of their professional connections. I wish that there was a way that just have a note that said, this is the conference where not person or, you know, come on and talk about whatever, like a mini prn exactly, you know what i’m like? And then what was great about leikin for me, we’ve gone down a rabbit hole, but, you know, none of the listeners stoploss now, so i hope you know what i think is great about later is that you coming out of u and i instead of making us somebody, you and i may know each other because of the radio show and maybe, you know, because i was in new york. And we attended some non-profit meet up together or something. But to you, that could be a really small part of all that is tony martignetti professional world, right. And and it’s, helpful for me to know this is how i know the person that i really like going to link into that i could see. Oh, wow. Tony has done all these other things. He has these other connections from other professional world that i’m not a part of versus creating your lot. People invested in time and making that personal database. The business card they collected people they meet, but it’s on ly then this sliver of how you know that that’s my life relying on lincoln, because then people can fill out their entire world, right? And i only knew them from one piece of it. But now i can still see oh, they have done all these other programs they have had these past job. You know, all of those other pieces? Yeah. It’s. So much more than you know about them. Okay, yeah. Unfortunately, i have to. It injects the artificial ality of being on show and you’ve got a way to take a break, okay got to take a break. Tell us credit card payment processing the video. They want you to watch the video. I would like you to watch the video. It’s not a long video. It’s tony dahna slash tony tell us, explains this whole process of business is switching over to tell us what the advantages are, how, how easy it is seamless it is, um, remember if if it turns out the tellers can’t save them money on their processing fees, then you get two hundred fifty dollars for each referral that you make that they can’t save the money on, but odds are they’re gonna be able to save the money, and then if the company switches that’s, where you get this long revenue tail, you know, there’s a hundred percent satisfaction rate among businesses and non-profits at tell, oh, so this is going to be a long, long revenue tail they’re going to keep your business is satisfied that make the switch and you’re going to be getting fifty percent of the revenue that tell us earns month after month after month so, you know, start thinking about the businesses that it makes sense. To refer local trucking company and i hope they’re drivers are home get there’ll be home each week messenger service but i hope they’re bikers are wearing reflective vests. The chinese restaurant. They gotta have general tso’s chicken, right. Make sure you try that italian restaurant, and i hope they offer a whole wheat pasta option. Please, please vote for that. If they do the thai restaurant on dh, you know, tie. You know they don’t use chopsticks taii with a fork and a spoon and spoon doubles as a knife. So check these all out. Think about the businesses. Watch the video, tony. Dot m a slash tony tello’s now back to any sample ward and her twenty eighteen plan more than any simple ward let’s. Keep talking about her twenty eighteen plan. Um, have you got everything you wanted exhaust on? What lincoln would do a little bit more way could spend when you’re talking about what i wished for every one that’s out there, but yes, for now. And happy to resolve that. Okay, so we still have a couple more minutes together. Okay. Um what what? What else you got for us? Years? Twenty eighteen plant. Well, you know what? Vincent, from the iss back when i was writing a book or having to publish content were regularly in-kind another book, you’ve done, all your books, i don’t know, and i’m happy to write another book, i just don’t know what it would be on, you know? So send your ideas my way, way, you know, different when i was in times of having to create a lot of content, it was easier because it felt like, on actual deadline, you know? And so since then, especially the last year, so it is always on my list, you know, i need to write several articles are i’ve even committed to this outlet to write something, but it is always the last thing on my list, you know? And i just hate that at ten we call it a shame spiral where because you feel that about something you then don’t engage with that day, but if they’re not engaging with it, more time has passed, so they feel worse about it. But then you feeling more like not with it? So then, you know, to learn will go by and i have to, like, reach out. To that outlet and say, so what? I’m honestly really sorry that i’ve not written this article i submitted a few months ago, but also i feel like so bad that i maybe can’t ever write it because i just feel so bad now, you know, it’s only this it’s so late in the relationship with partly from back-up abila what’s on now, i have somebody i owe something to boy, it was even paid content and he’s a good guy, and he sends a reminder once a month on, and i think i’ve gotten like, for those mind way still talk, we will talk about that. I know you just go down the way with viral. The one thing that we’ve started talking about is same claim instead of kayman viral just saying at the beginning, you know what? Like there is something about this project or the commitment or this act that, like i know is going to take me into same finals, i’m gonna own it up front and, like let’s, change the topic of the article. I’m obviously not interested in this one if i’m not going to connect, you know, whatever, whatever it is, just two more since claiming and lesson spiraling because i really like creating content, you know, sharing whether they’re my ideas are other people’s ideas from interviewing someone or whatever. I really love being able to create value and share content with the community, but i know in his destine such a source of that same spiraling. So this year i really want teo again. Maybe this is similar to the one where where the focus is actually on creating better thing for myself. But i want to find some ways where i do my calendar. My us on my mental state create room for those commitments instead of feeling like i always have to something for something now? Yeah. Playing your same one move. Exactly. Exactly. Okay, did you have any, uh, platforms or after that suggests that way? Just keep an eye on. Not that we jumped in, but anything emerging around the inten conversations that we should look at, you know? I mean, i posted it from staff, but i haven’t gotten a lot of answers back. A lot of folks are more about left. About three asked you. Have you have on your phone or something? And more about the way content outlets are changing. I think you were talking about on the show, but also we’ve all probably witnessed the way that content people, news content and in-kind contributed, you know, individual content changed in the last eighteen months because of the political landscape on dh peer-to-peer organizations are certainly a part of that shit, you know, both sensational kind of content and very, very pointed content and so dafs are less may be interested in emerging individual act and more what what’s gonna happen or what has already happened in with the way that content is being published and who’s sharing it and who who had the privilege of publishing that content, you know, and all that gets wrapped up in that that’s interesting because i feel like it’s related to a couple of things you and i were just talking about, i know that, you know, setting aside time for creative and, you know, getting over these obstacles that got, you know, changing the contract, but i think you said it must be that interesting, teo three months on, doll so you know what we started when dilgence talking about so the way you are feeling the way you are using you devolved, you’re you so, you know, the the huge platforms so i feel like i feel like the way the staff is has responded to you is similar to what you were thinking yourself sounds like, right? Yeah, yeah, in a way, for sure, and i think people came out it from different experiences themselves or, you know, different kind of focuses, but ultimately, i think everyone does center around that idea of who who’s behind all this microphone to smooth talk on them study was saying, how is this in passing? All of our community is how is this impacting our work? How are we a part of it? You know, what i’m basically saying is that they all are jealous that you’re on the radio every month, another country? Yeah, i remember you now the center of the universe, the way that’s, my believe that’s my interpretation of what you just always right on, you know, it’s right on and i and i hold it over all of that. So wei have one minute left together and i really have more than more than useful nastad out for non-profit technology. Conference twenty k. Yeah, the ntc this year will be in april, april eleventh through thirteen, and we will be in new orleans at the convention center on the the kind of plan on a longer hey insider protest is that the conference is wednesday through friday, but that we spend is a friend’s porters oppcoll so come come for the npc day for the french quarter enjoying new orleans. Awesome, thank you. A simple words, social media contributors piela then ten at ten dot org’s she’s at amy rs board thank you. Maybe i really didn’t know. Yeah, it was really fun getting to a phone call version. I know i agree. Vice bite-sized next week it’ll be a winner. There are no losers on non-profit radio. Well, maybe one i’m working on it. If you missed any part of today’s show, i’d be seat. You find it on tony martignetti dot com were supported by pursuant. Unlike tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuing bye weinger cpas guiding you beyond the numbers wagner, cps dot com and by telus credit card payment processing your passive revenue stream tony dot, m a slash tony tell us our creative producers, claire meyerhoff. Sam liebowitz is the line producer. Shows social media is by susan chavez, and our music is by scott stein. You’re with me next week for non-profit radio. Big non-profit ideas for the either ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe, add an email address. Card. It was like it was phone. This email thing is right and that’s, why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gifts. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.