Nonprofit Radio for April 27, 2018: Big Impact

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My Guest:

Vivien Hoexter: Big Impact

Let’s learn the best ideas from the brightest leaders in social change. Vivien Hoexter is co-author of the book “Big Impact” and she shares lessons and reflections from the authors’ interviews for their book.

 

 

 

 

 


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Oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host uh feels so good to be back in the studio and i’m glad you’re with me. I’d be stricken with pro doth ecosystem if you tried to infect me with the idea that you missed today’s show big impact let’s learn the best ideas from the brightest leaders in social change vivian hoexter is co author of the book big impact, and she shares lessons and reflections from interviews for her book. Attorneys take two my number one eighteen ntcdinosaur away we’re sponsored by pursuant full service fund-raising data driven and technology enabled tony dahna may slash pursuant radio bye weinger cpas guiding you beyond the numbers weinger cps dot com and by tell us turning credit card processing into your passive revenue stream. Tony dahna em a slash tony tell us, oh, it feels so good to be back in the studio and to have a guest in the studio, she’s vivian hoexter she said, in your life, it’s unbelievable she’s right here during extra she’s, co author with linda hartley of the book big impact insights. And strategies from america’s non-profit leaders she’s a principal also with linda hartley of h two growth strategies. I’m gonna ask her if she does anything without linda hartley on if they’re married or they’re married to each other’s brothers or something, i don’t know. I’m also talking about this company name. I think you blew it, but we’ll get to that. So what do vivian and linda do in h to growth strategies? They advise non-profits and foundations in strategies, effective marketing and increasing revenues both earned and contributed. She also coaches executives. She was ceo of gilda’s club worldwide. No, them the red doors. Everybody knows them. They are at h two growth strategies. Dot com. And she is at the hoexter. Welcome, vivian hoexter. Thank you, tony it’s. Great to be here to pleasure. Pleasure to have you in the studio. Um, this book you you interviewed lots of people. We did hominy hominy non-profit leaders. Did you seek out near it? Turned out to be nearly fifty. Fifty. Okay, but the cover only has twenty one pictures. This is at the top twenty one of the fifty. Those air. The twenty one who are featured those eyes that how it works. Okay. Those are the ones i read about that air featured. Okay through. But then you had quotes from another thirty nine that’s that’s. Right. Ok, over how many years you you talk to these people. So the process from start to finish took us about two years. Yeah, the hole in the process of interviewing and then writing and editing and publishing the book. Now, how do we know that you’ve got the best fifty non-profit minds? How did you select out of the thousands that are available? Really? Well, i have to say it’s a highly was a highly subjective list. Your friends. Well, the ones that would meet you on your timetable. In some cases, we knew the leaders before we approach them. But that was a really not very many of them did we know. So we really wanted to get a kind of a sampling of folks from the different, if you will, the verticals in the nonprofit sector. Because if you look for books on leadership, you find hundreds of corporate books, but not very many non-profit books. And when we looked for non-profit books on leadership, we found one for christian leaders, one for jewish leaders, one for museum directors but not one for leaders who who work in any number of health, the environment, education. So we really trying to get a broad sample of missions on dh and segments? Okay, so you thought through this project we did, you know, this is not just slapdash. No. Okay, throwing together. All right, so the book is worthwhile. All right? Make sure we got the brightest minds were going to talking for an hour. I don’t want to be talking about advice from lackluster, you know, lackluster leaders. We we wouldn’t really wouldn’t dream. I don’t have any poor performers. No, no, no, no. Okay. Okay. Um, now you you mentioned before we went on air. You’re back in your neighbourhood. This is the west seventies. Very comfortable to you. Yes. Yes. I love for fifteen years. A life experiences, right? Yes. Within a few blocks. Yes. Yes. Like a trip down memory lane. All right. You said you said married, you say born know you weren’t born here? No. Married? No, no. Married. Oh, signore e i was single. And then i was married for the first. Time. And then i was divorced all within a few blocks of oil within a few blocks from here with studio in west seventy second street. Alright, cool. Any places? Look familiar. The bank on the corner chase bank that’s where you had to divide your accounts, it’s. Right. You gotta go in there and get them to separate your mind’s. A nice that’s, a that’s. A lovely memory. Okay. Any other? Any good places? Oh, there’s. Some wonderful shops on columbus avenue. Top shoes still here? Oh, yes. Here’s to shop. I used to shop it. Tip top there. Good. Good place to share. Next-gen shoe store. What are they? Are, by the way? Yes, i have a couple of shoes on the shoes of the boots i’m wearing today. The rain boots i’m wearing today. Tiptop shoes shoutout to them. All right. So that’s free free media for them. All right, let’s, go back to your book. So you break it down into like you have. You have a lot of interviews and you break it down into subjects. And then you and you and linda comment on, you know, like leadership and getting your house in order. And being persistent. It’s okay, so, uh, i was certainly going to give you a chance to talk about what what’s tops for you. Like what stands out for you, but i come first. Absolutely. Eyes your show. Thank you. Usually i have to say that, you know, i have to remind guests i appreciate you’re acknowledging that without prompting leadership. I like talking about that ship leadership section. Um, you get some advice from ah, a few people have been on the show. Actually, henry tim’s has has been on the show. I’m working on getting him back as he has a new book. You know it as new power. Yes. Because if i’m going to figure out what new power is, yes. And here how you can embrace it, own it. So we’re working on getting henry times, of course. He’s the i don’t know if it’s ceo whatever. Executive director of ninety second street y. So he says he wants you to build your your your your emotional intelligence as a part of leadership. Talk a little about being that humanists. Yeah. So? So you asked me what was what stood out for us or you said you were going to let me know about it. Comes if you if you can blend them together. That’s very talented. Right? So, in fact, the thing i don’t bother asking you later, the emotional intelligence of the leaders we spoke to was really, really striking tow us really striking. So and henry tim’s, i mean, almost to a person. And even if they admitted to not having been so emotionally intelligent when they were younger, they really, really focused on becoming that. And they clearly were they admitted when they were wrong, they were able to turn tragedy into something greater. They they were working on diversity, equity and inclusion, even if it was uncomfortable if they were white males, for example. Eso so they really they really exhibit kind of the into a great degree. The characteristics that you would want in a person you worked for. Yeah. Admitting you’re wrong. Yes. A bunch of people have touched on that. Yes, being having uncomfortable conversations. Ah, sharing with staff when you’re not confident in something. Yes. You know, thing you want to flush out about. Why that makes you a good leader. Well, i think it’s it makes you a good leader in the twenty first entry? I don’t think it probably did in the past when leadership was about command and control and right, so but but in the twenty first century where we’re now yeah, thiss current yeah, where information is so readily available to everyone. Ah, it’s really important to be honest and vulnerable with your staff because they’re they’re probably going to find out anyway, if you yeah, no, i’m sorry. I raised my she’s. So, like, i wanted to say the s o r scared her by raising my hand. Yeah. People think that vulnerability is a sign of weakness. I think it’s actually sign of strength. Yeah. It’s a sign of confidence that you are willing to be vulnerable in front of staff and audience. Whatever, right, but that’s because you’re a modern man. Thank you. All right. And that we got to go for a break. You believe that? All right, hold that thought were gonna come back to that. That immediate thought we’d take a break. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst. Of fund-raising insights. Tony’s guests are expert, really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com. Now, let’s, go back to vivian hoexter. All right, so what was the last thing you said? It was a very poignant sentence. You said that? I said you’re that’s because you’re a modern man. That was it. Yes. That’s. Right. That’s, right. Thank you for refreshing my recollection. Yes. Okay. We’ll come back to that point a few times. Um, yeah, no, but i think vulnerability is a very good sign of confidence and strong leadership. I mean, in front of an audience or your staff or whatever, you know, it’s. A sign of strength and confidence, i think. Right? Right. And i think so too. And so do i. The leaders in the book, i would say not everybody believes that, right? And in an hour analysis, this is one of the things that really is a sign of emotional intelligence and of being a great leader for the modern, for the modern non-profit and i would argue corporate era. Okay. Excellent. And self awareness, too, i guess. That’s all rats wrapped up. Really in every yes, right? Yes, i do. I do. Okay. Um, so we’ll see if it’s, uh, exploring there’s some, uh, there’s. Some thoughts. About exploring life and work you you make some points about be an explorer there there’s some advice in the book about not following the path that others follow right out of college, you know, follow your own path, but but you and linda also have some commentary on being an explorer in life and work. Yes, so i think a lot of a number of our leaders said you should really make sure that when you’re in your twenties, you get out of the environment in which you grew up and go somewhere else. So if you are not able to go overseas, go to another state. If you live in the north, go to the south if you live in the south, go to the north because the experience of living with and working in another culture really is a huge benefit to developing that self awareness, the cultural awareness that is so important to being a leader in the global economy. How does this help you? I’m not. I’m not opposed to the idea, although i’d rather see more people from the south coming north than me from the north going south, but i know how is this how this help me, um, expand my my leadership capacity. So when one of the traits of leadership is to be able to put yourself in the other shoes, at least i think so. And if you take it, if you take yourself out of the environment that you’re most comfortable in that you grew up in and put yourself elsewhere physically, right, you’re going to be with people, even in the u s if you move from the south to the north, who are different from you, who think differently dressed differently, have different pastimes, and certainly if you go abroad, you’re going to be in a completely other culture. So i worked for eight years for f s intercultural program, american field service school, yes, so so i have a really bias on this one. I’ll admit that i that i think that the people who are best able to deal with others and persuade them inspire them, lead them lead change with them are those who have really gotten out of their comfort zones when they were early in their careers and go on elsewhere to live in work so they know how that feels to be uncomfortable. So so that encouraging others to do it in your work let’s test something that we haven’t done. Let’s try something different. I wanted we’re gonna explore a program that we have done, etcetera. You know what? That vulnerable vulnerability. You know what that feels like? Yes, yes, because you’ve lived it correct. You live that incredible discomfort of being a stranger in a foreign land. Someone else who’s been a guest on this show that you, uh you profile on dh interview is are you finger? We love our yes, i do too. Ceo of do something dot or ge i’ll take over from nancy lublin. And then now now also, of course, they’ve spun off t m i and she’s isn’t she the ceo of tm? No, no she’s only do something you know. She’s ceo seo of cm ilsen ceo and chief old person. Old person. Okay. Okay of both. Yeah, so she she admonishes may be too strong. I don’t know. She encourages mentor ship finding a mentor. Yes, finding a mentor when you’re getting started and being a mentor when you’re in the ceo ranks or as you’re working your way up oppcoll what’s what’s the value to the leader let go because we’re looking at from leadership perspective what’s the value to mentoring the value is number one you’re reminded where you came from and if you’re supervising younger employees, which you almost certainly are that it helps you to be helping someone who’s trying to get a job somewhere, it helps you to remember what it was like mom or empathy on dh on it also, honestly, to be a mentor feels good. It’s it’s ah it’s a way of passing the torch not passing the torch. Exactly it’s a way of paying it forward, if you will. On really making sure that the next generation of leaders has the same has has the benefit of your wisdom while you’re still alive. Yeah, yeah. All right. How about for people who are younger, what’s the value of having a mentor. So it really? You know, parents often tell their kids what not to do because they did it, and we’re sorry to do it. So you have to be a little careful. I think because you want to help young people avoid some of the mistakes that you made when you were early in your career, recognizing that they’re going to have to make some themselves. You can’t prevent them from making some, but if you can point the way and if you can help them build their networks, which we all know mean, networks are just critic critical for growing up. So if you want, if you want to continue in your career, you need tohave ah, robust professional network. Yes, yes, and a strong and powerful mentor who has lots of relationships from having been in the field for a long time. And if that person is generous and willing to share some of those relationships with you and introduce you to people that’s, one of the greatest value used in mentor ship should you pursue a mentor? So now i’m looking at it from the person younger in there non-profit career who’s in your organization or no, you should really go outside it’s kind of hard to open up to somebody because they’d be senior to you, right? That’s? That seems a little counterproductive. Yeah, i think it. You really have. Tio. If you want an authentic mentor relationship, you have to look outside organization. Um, any what? Would you like to say now that now’s your chance now, it’s all you saw your chance, spotlight is on you. But leadership, anything you want to you want to add about leadership that i didn’t didn’t strike me? No, i think what i want to do is talk a little bit about what happened after we did the interviews, right? Because we had all of this material, right? And from having talked to nearly fifty people and there’s a fifty or nearly fifty, now you’re hitting on your head now is forty seven, but nearly fifty sounds, you know, more rounder, right? Yeah, i know, but originally we sent fifty no it’s, not fifty it’s forty six, forty seven, forty seven near severely restructure precision. Provoc absolutely, you read twenty one profiles in the book, which is which are excellent, and then you’ll get you’ll get quotes from an additional um however many eighteen, twenty, twenty, twenty eight people. Oh, that would be forty, maybe forty nine, twenty six people. All right, let’s. Keep it straight on non-profit radio. Yeah, absolutely. Don’t let the clothes confuse you. No. Nor the guest either. Okay, so the so we had all this material, this wonderful material, and we and we knew the book was about leadership because that’s what we set out, that the questions that we asked really were about leadership, but we thought, oh, go boy, the book has to be about something mohr than just leadership. And so what we discovered is that the book is really about the good news social change, it’s about the how to make lasting positive social change because many of the leaders we spoke with are actually doing that every day, making positive social change, often without a lot of fanfare, because it’s the non-profit sector and no one has the money, the advertising budget that a coca cola or pepsi has on dso. So we wanted to do a couple things. We wanted people to recognize that in a time when there’s lots of not so good stuff happening, that there actually is a lot of a lot of good stuff happening. We wanted more people to know about that good stuff. Ah, and we wanted people to be able tto learn from the steps that these leaders outlined for us that became the principles the seven principles that bracket the book. We wanted people to be able to learn from that to make change in their own communities, let you know. I mean, if if they’re working in their own communities, it could be their states, their countries. But the idea is that there’s practical knowledge to be gained here as well as sort of principals. And what have you? Yeah, no. And, you know, i like to details. I mean, that’s. Why? You know, like, you know, like, find a mentor. Yes. You mentor? Yes. No. Up your game in. Ah, in emotional intelligence, etcetera. Yeah. All right. Um, could we, uh i’d like to ah, talk about getting your house in order in your own organization, upto up to where it should be, right? Principle number two yeah, why don’t you? Why don’t you overviewing that on dh? Why it’s important to walk the walk? And and then, you know, i’ll ask you, i ask you something that stuck out for me chur so what? What our leaders told us and we really pretty much knew this already. So it was great to have all these leaders saying it is that if your organization is really functional and and a good place to work in all the dimensions of what that means, then it’s going to be much easier for you, for your organization to be innovative and to have employees who stay in the organization rather than move on so quickly. Eso you’ll get good, organise a, you’ll get good institutional memory and it’ll just be easier to make the change that that you wish to make. That to achieve your mission, it’ll be easier and more effective. Ah, so and again, you know, getting your own house in order, it means a lot of things, right? So we have a sort of a selective list. You could list many, many, many things that a leader should do to make sure that his or her house is in order. But some of them include, and this is this is kind of dahna a stereotype recruit talented, passionate employees. Ah, and then retain them. Ah, make sure you have a number two. Even if that person is not the obvious successor to you. Ah, those kinds of things, right. So in the kind of the human resource is sphere, right? We thought these were really, really important. Make sure that that you’re working on diversity, equity and inclusion. This is a ah something that all of our leaders are focused on on as a routine part of there. There there work it’s, not sam paine, no campaign for divers. So it’s just ongoing, always evolving it’s always part of their hiring and retaining. Yes, this is another thing that really struck us about about what the leaders were saying is that they had you had to start somewhere when if you’re working on diversity, equity and inclusion, and usually you had to start at the top, you know the ceo to be the one to be the catalyst for it. But then you you could never stop. Ah, you and you had to keep addressing it from different angles and different levels of the organization, and that was something of a surprise to us. One of the people suggest hiring people that are smarter than you and including for your board, and he says, i don’t remember who it is but he says everybody around him is smarter than him and again, including board again, you know, that’s that goes back to vulnerability. I mean, obviously these things overlap, but, you know, getting talented people who fill gaps, that of knowledge that you and the institution don’t have. Yes, it takes a lot of humility t be able to really do that, you know, everybody says, i have to say it, but it is much harder to do in practice. You really have to be vulnerable and humble to be able to admit that you don’t have all the skills and you certainly don’t have a lock on the intelligence. Ah, and that seems to be it seemed to us to us to be a theme you mentioned the hiring and terror this one i do know came from tara berry, ceo of national costume. Kartik latto court appointed special advocates, and it was interesting, very poignant that she herself was a foster child. I did some training for a casa in aa in albuquerque, new mexico, someplace many years ago. It’s, um, plan giving training. She likes the idea of having a siri’s of interviews to demonstrate a candidate’s commitment. We thought that was brilliant. You’re dragging them through? Yeah, yeah. You know, you keep showing up. If you have the patience for this you can tolerate. Our work? Yes, yes. I thought that was really, really interesting. It’s, part of the hyre slowly fire quickly, right? But it takes hyre slowly to a whole new level right where that you should you keep creating excuses for the person to come back? Of course, it’s of course you planned it out, right? But they come and they talk to one person and then they come back and they get a tour, and then they come back and they talked to another person. Then they come back and talk to a volunteer. Or or and and the idea is that if they and particularly the young person, that if they have the patients to stay with you through a process that takes a couple of months, right? Oh, interesting. Yeah, there are a few weeks a few months that that this that this could really weed out some of the young people who just need a job and don’t have any interest in your mission and really have no interest in the nonprofit sector. They’ll just they’ll just drop it that i can’t tolerate that right’s takes too long. Okay, um, somebody talks about it. May have been you and linda autonomy in decision making, giving employees autonomy authority to make decisions. So so that’s another s o u you know, now you’ve got the talented, passionate employees right? And you want to keep them on. One of the best ways to keep them is to give them autonomy and shale. Pollack how sarrantonio who runs the bank street college of education was most articulate. I thought about this idea he talks about having been a a noces stint principal in a high school in queens doesn’t really matter on dh his boss was really, really clear with him about where they were meeting point a, where they want, where he wanted him to get to meeting point b, but giving him great latitude and how to get from point a to point b with point b again being very clearly defined with measurable, with metrics and and so on. And i think if you think about bright people, they tend not all of them, but they tend to want to try things they don’t want to be told what to do all the time. They really want to have the space to make decisions themselves and this. Is what this is, what it is is meant by having having autonomy in this in this sense and it’s a really again it’s really, really great thing to aspire to it’s harder to do. Yeah, well, you have to have a lot of faith in the people you have input you have hired, you have to be willing to delegate and give degrees of freedom, not micromanage, right and and accept failure because everybody’s not going to make it to point b, you know, they’re gonna get derailed sometimes all those things, i mean, those right, those air all difficult, but but you tell me essential for growth rate for the organisation, growth on individuals? Absolutely, and the idea being that you’re not it’s, not like you’re not going to check in with them between points and be right, you know, so that if things were really going awry, you’re going to know it pretty early on. But, yes, that’s the idea is that autonomy is a critical part of growing up azaz, an employee and executive it’s it’s, tom tom dent, a ceo of hugh mentum who says, take work seriously, not yourself, right? More humility, more vulnerability. Well, yes. And allowing laughter. Oh, hi. Laughter not around workplace. Yeah, laughter in the workplace on dh maybe not just laughter around you, but sometimes laughter at you. You know, you make a a silly statement or, you know, think about it really takes a lot of emotional intelligence to be able to allow people to laugh with you slash at you. It’s. Hard to imagine that in an office. Well, i i’ve actually been in on the rail. Where? It’s, why, it’s? Why i’m not an employee anymore? Maybe i put the wrong places. I would be a terrible employee now i’m so autonomous i would shoot myself in the interview just now. Neo-sage but, yeah, no, i i’m thinking of the two ceos. Yeah, there was no yeah, now they would not have tolerated that, but those were the nineties to, um yeah, i mean, just yeah, don’t just just just be personable. I mean, just be a person nobody expects in this culture. We don’t we don’t expect perfection from our from our leaders know well, maybe some people do, but what we’re arguing that you that you don’t need to and that you shouldn’t okay? Okay, let’s, take a let’s. Take another break. Like what you’re hearing a non-profit radio tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit. Radio. Twitter is an easy way to reach tony he’s at tony martignetti. Now time for tony take, too, but we’re going to do this. We don’t work this awkward drop in right now. I’m a safe too. Looked our founder of good link, goodling dot com non-profits connect with businesses that advanced their missions. When i want the best connections i listen to non-profit radio. Thank you. Receive on. I want to give a shout out tio good link it’s with with a c good link dot com it’s a new marketplace where non-profits meet vendor’s no cost to you as the non-profit it’s. Like a bridge to the products and services you need it’s new and i’m trying to help them get started. So see what you think about that good link dot com. Check them out on my tony. Stay too is my number one takeaway from non-profit technology conference, which was two weeks ago in new orleans. Because if i tell you what the number one takeaway is on you not watch the video, which, as all videos are, is that tony martignetti dahna at least all the worthwhile ones. At twenty martignetti dot com, we captured thirty interviews over the two and a half days sixty guests on dh there’s one top thing that hit me. Vivian actually touched on it. But that is all i am permitted to say at this time. Otherwise you’re not gonna go to tony martignetti dot com and watch the video for my number one takeaway from these thirty interviews that i did, it involves a ceo and that’s as far as i’m willing to go. All right, check out the video. Tony martignetti dot com. We got to live with their love. This is the time. Well, it comes whenever i want it’s. Like springstead says she acknowledged without without prompting it’s. My show let’s. See where we going? Staten island, new york starting local staten island, new york shoutout, new york, new york. Multiple new york. But i live in new york city. Manhattan, new york, new york. Multiple staten island. Shut out to you, rosedale, new york. Rosedale is queens, right? And fresh matter was new york. Also queens. Awesome. And beverly beverly. My guest. Beverly. Um, i guess vivian mentioned queens. You you mentioned queens. You have any of you have any friends or family in rosedale? Fresh meadows? I’d you know? Okay, well, they’re listening. Shut out. Live listen, love teo cleans and going a little further west a little bit. We’ve got salt lake city so, like city, utah, slc and going up north from here we got somerville, mass. Um and then going abroad, we’ve got let’s cross the border further north woodbridge, ontario live listener love to you and going further east would be looks like munich. Germany is next. Guten ta ge to germany and then continuing our voyage east. We have tuck out suki, japan could each awhile talk itsuki live ilsen love to you, couldn’t you and ah, and then well, maybe i went too far east cause then we got to come back middle east. We got tehran, iran and then we go up north moscow, russia. I’m not sure moscow’s been with us live listener love to you moscow um and those are our live listeners so far. Oh, no. I missed tampa, florida. We should’ve gone south. Tampa live. Listen, i’d love to you. And then, of course, we got to the podcast pleasantries. Because that’s, where the over twelve thousand people are listening on, whatever device, whatever time pleasantries to you, i’m very, very grateful that you are podcast listeners are vast? Majority catch us on itunes and then it goes way down like that’s like eighty nine percent of something let’s on itunes and then number two is stitcher, like eight percent or something vast difference between one and two, and then lots of smaller podcast platforms were on pod bay player pod player. Okay, however, you’re getting us pleasantries to the podcast listeners and the affiliate affections to our am and fm listeners throughout the country, grateful that your station has us on their roster wherever, whatever day our part we’re in, i’m grateful to them and i’m grateful to you listening on terrestrial am fm radio never let am fm die it’s so personal i love am fm. I use that as a model for the show. There’s a couple of favorite shows that i used to listen to that i aspire to sound like hyre. Yes, i love am fm radio. Affections to the affiliate listeners. Thank you, vivian hoexter for obliging me while i do that. Thank everybody. Vivian. Of course. Co author of the book with linda hartley. Big impact there are consultancy is h two growth strategies. Dot com. Yeah. So i have someone i want to ask you about. I think you blew it the company name age to grow. It should be a tsh to grow. You should stop hte and then you get the water. You don’t get the h two girl, i get the h two hoexter and hartley, i get that it’s to grow, we should be h to grow and then we should feed your roots. We water your leaves. I don’t you know you could teach to grow. Oh, wow. Well, we’ll have to left looking taken should be h to grow. Yeah, you’d be surprised by how difficult it is. Or maybe you wouldn’t be to get earl that’s not taken twenty martignetti dot com was not teo wasn’t is not very popular. Now i got to compete with the martignetti liquor dynasty up in the boston massachusetts era. You said you that you told me earlier you vacation in cape cod. God, do you know the martignetti liquor dynasty? A liquor stores, maybe? All right, there, there, up there, you know, they’re they’re they’re supermarkets of liquor, maybe. Or maybe our listeners. A lot of the settlers in somerville, mass they know them, but these air supermarkets, not just little corner stores, and but i got tony martignetti dot com. I don’t know. Maybe they don’t have any tony’s. I don’t know. I couldn’t get martignetti dot com. They have that liquor barons. Okay, um, it was also like going, oh, gilda’s club. Yeah, the red doors? Yes. You were ceo of guilt for years. I wass and it’s a wonderful organization. It’s, now part of the wellness community, emerged with the wellness community after i left at the time, we had maybe drive it into the ground, did it, and then that’s where they murdered. No, no, no, no. Don’t do that. Okay. There there were a million inference. You made the inference available. I want to say i wanted to feel. Yeah, okay, go for it. Okay, so there were about thirty guilders clubs throughout north america, and i have to visit everyone on dh. We inherited an organization where thie founder and principal funder was was beginning to not want to be the sole supporter of the organisation any longer. Okay? And so we had to build the board, and i have a board that would really contribute and fundraisers. Significant amount. And we weigh doubled the revenue. In the time i was there, we developed. Yeah, it was. It was a good it’s. A wonderful organization, you know? It provides emotional and social support for people with cancer, their families and friends. Yes, families and friends, too. I thought it was just for the cancer patient survivor now not true, okay. Let’s. See, what would you like to talk about? I have other topics are good. But what strikes you about all these forty seven interviews? What? What moves you the most? It was inspiring to talk to these leaders. Inspiration, that’s. One of things i want to talk about. All right. It’s. Really, really inspiring. I mean, teo, be able, you know, we asked some fairly intimate questions like what’s the what’s, the worst and best thing that’s ever happened to you in your life. And what did you mean, what’s your definition of happiness? Yes. You know all these interviews? Face-to-face many of them were face-to-face virality of them were my phone. They tried to do for way tried to face-to-face, yes, but even even on the phone, right, these and and in many in most instances, in some instances, thie leaders had asked to see the questions beforehand, but in some instances they had not seen them, so they were really kind of we got there sort of their raw, fresh first response to some of these questions. And it really the way that many of them have turned tragedy into achievement into empathy into mission. It’s really? You mentioned tara peri at the national casa on dh. You know leon botstein at bard college, whose daughter was killed when she was seven years old, crossing the street to get to the bus. Aunt, he you know, that was early on in his time a bard. And he said, you know, his first impulse was to throw himself out the window. But what he did was he built, barred into really a force to be reckoned with, and and highly the innovative place, you know, they were the first to teach in. Prisons are among the first they were they haven’t this early college which they now have not just in the us, but around the world where kids can earn associate degrees in there four years of high school. Ah, and so is highly innovative place on dh he so i one has to believe right that he took that tragedy and sort of turned that took that anger, energy, whatever, and put it into building barred into the institution that is for children, i mean, well, not for chilled, but for for follow-up kottler college students. But you know that his child never got to be. Yes, yes, yes, yes. So so it’s really was really inspiring to to hear this tio here, that wisdom and to hear how willing these the leaders were to share with us. So that was another thing that surprised us. We knew a few of them before, but most of them we didn’t know and and we only had i would say, of all the people we asked, we only had one or two turn downs, and that was a very, you know, like high level incredibly busy ceo let’s not focus on the one or two. No, no, no, no. But my point is that they’re going to share, willing to share. And i think partially again because people don’t ask non-profit leaders a lot about their strategies and their insights. They ask corporate leaders right? Not non-profit leaders, so to be able to talk about what was important to them and how they’d gotten to where they are and what they see for the future was really, really felt good to them. Ah, and and we’re hopeful that the people who read the book will want to learn more about some of these organizations and possibly support them. At least let it certainly learned and get inspired by the book. Get the book for pete’s sake. It sze called big impact. Um, just get the thing, you know, we can’t we can’t cover it all in an hour. Um, now no, she she endorses. No, certainly not persistence. Another. Another topic you got you to talk about? Um, somebody says somebody says, oh, this is evan wolfson, president of freedom to marry. You cannot win every battle but lose forward. What you talking about? What he’s saying for? So for example, so freedom to marry was one of the key organizations in winning legalization of gay marriage equality. And evan worked on this for thirty two years from the time he wrote his law school thesis about it. And i have to say, he evan is brilliant on dh. He described to us some of the strategies that freedom to marry and its coalition used to win gay marriage. And when he talks about losing forward, want an example of that is going to the south and having and having activity campaigns in the south, even though he knew they knew it would be much more difficulty to get people in the south to really before gay marriage. But they knew they had to engage with the people in the south. They had to engage all over the country. Ah. And the same is true. You know, in certain cultures, arm or conservative, like the latino culture on they engage. They had they had campaigns with latinos. They had campaigns with african americans on dh. They just kept pushing forward, even though again, they knew that they weren’t going to win. Everybody’s. They were going to win all hearts and minds. Right on lee only enough to make it happen. So there’s the inspiration when he’s, he worked on this for over thirty years with his law school thesis. Yes. Excuse me. And, you know, there’s a there’s a someone who’s been on the show. Paul low, big wrote a book called the impossible will take a little while. You know, you have to stay with you. Somebody, someone of one of the people you you interview says that a profound change takes time. Yeah, that might have been you and linda said that a profound change takes time. But, you know, that’s part of the inspiration mean that to me, that which feeding that is the the vision that the leader brings to the organization and and the incremental steps toward that vision, whether it’s eliminating poverty, you know, in in metropolitan boston, you know, whatever it is that commitment to vision and then and bringing people together, who so loved, who support that vision and are willing to work at it for thirty years on dh, celebrate the small victories, right? And then really be good at doing that celebrate the small victories and making sure that your people are taking care of themselves so that they don’t get burnt out life balance. Yeah, one of your i think it’s, i have a bill. Bill uhlfelder yes, talks about life balance and says, if you’re if you’re waiting to get it kind of connected your family over vacations and sabbaticals, you know you’re you’re losing your family. Yes, balance, right? Yes. Is essential for persistence. Well, it is. It is. So this is one where our leaders were sort of all over the map. Okay? Most of them were striving for work. Life balance, right? Most of them. And then a few were unapologetically workaholic. And one said there’s. No such thing as work-life balance there’s. Just life and work is a part of it. That was larry kramer at the william and flora hewlett foundation. Life is a part of it. All right. That’s fair. That’s? Yes. That’s. A decent balance, right? I objective. Yes. Yeah. I think i think larry works pretty hard. Okay. Well, yeah. Um, it’s something it’s a life practice? Absolutely. I’m i’m sort of joking. Yes, way. We believe that work life balance is essential, particularly when you’re working on seemingly intractable problems that will take a while to solve. Impossible will take a little while. All right, we got a car last break. Okay. What’s not to love about non-profit radio tony gets the best guests. Check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark. Yeah, insights, orn presentation or anything? People don’t really need the fancy stuff. They need something which is simple and fast. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. All right, now, let’s, go back to vivian hoexter. Yeah, i get it animated and then bring it back down. What a talent on what a talent unfortunate that one took prompting. Um, okay, so yes, we’re striving for balance. It’s a life’s practice. Don’t give it up. I mean, don’tjust. Don’t just surrender and say my family’s got a week. No, i loved ones have to wait. My friends, even friends go to your go to college reunion now and then high school reunion now and then connect. Yes. Okay. Anything what you want say that? Yes, like you’re exhausted. It it’s just essential, right? It’s, it’s essential. But both linda and i believe strongly in it. I was just at a college reunion last weekend. Pittsburgh, carnegie mellon ah, opportunity. Bunch of guys got together so it’s almost like it’s on my mind and plus, i’m always admonishing, i probably am. I’m not just encouraging. I probably i’m admonishing that’s. I think that’s the right word listeners through the show and videos like help sometimes and wag my finger in a video. Take time for yourself. You know, if you want to give your in e-giving profession if you want to give effectively, i think you have to take yes. And that taking is being selfish and taking time yourself and your family and sometimes even just for yourself, like quiet solitude kind of time if you want to give, i believe you have to take yes, yes. And all too often i think in non-profits the feeling there’s a grateful even feeling of intensity about having to accomplish the mission so it’s hard to do that to take the time that is essential you got and you got to make the time, right? Yeah. Zach’s going to find it? I can never find the time. Yeah, well, time is not going to tap you on the shoulder and say, here i am you found me. You gotta affirmatively make the time. Yes, yes. Don’t keep trying to find it it’s not going it’s not going to make itself apparent to, you know, and it will be uncomfortable at first to take the time. You know things right the first time. You may be the first half dozen time abandoning ship. Yeah. How we’re gonna get along without? Yeah, well, you need to have the humility to recognize that they can write. All right, see how this all fits together. Just get the book for god’s sake. It so it all fits together. Um, okay. You mentioned larry kramer, hewlett foundation. Did you yet has it? He says relationships matter in this in this persistence and drive toward mission, you know, relationships talk about relationships. So what larry is saying, it actually is that for him life is all about relationships, it’s more than just the mission, right? You know, it is the mission, but to him it’s, it’s, that’s what that’s, what it’s about? And i think it’s particularly important in the nonprofit world because so many of the missions of the organizations that we work in our have social missions right there, they’re about either caring for people are teaching people to care for themselves or and so it’s really, really important to be able to relate well to people because there’s also the fact that in the nonprofit sector you can’t play p pent can’t pay people top dollar. Ah, and so there have to be there have to be other benefits toe working inside a non-profit and one of those is having caring relationships with the people you work with and also organizational relationships. Yes, partnering type of yes, flush out that level because these days, right? So number one funders like partnerships, increasingly and, you know, we have lots and lots of non-profits in this country, over a million of them, and maybe a few too many on the a lot of the missions of those organizations are complimentary on dh, so i think it’s really incumbent on organizations to make strategic partnerships a priority. It’s, it’s, it’s, it’s critical. Not on ly because funding is limited because funders like partnerships, but because you get more done, yeah, for less money. Yeah. There’s a synergy. Yes, we’ve had guests on talking about how to find the right partners. Get your board buy-in the board, the board process of formal partnerships and things. Yes. All right, so explore those, you know, think about those. So i’m going to turn back to you let’s talk about something that interests you in the book that we haven’t talked about yet. Great, you know, and it gets all your book, she’s she’s, i feel i feel bad for the guests who bring notes or what? She’s in that vivian doesn’t know what she’s been clutching her book, but they never get a chance to read the notes they bring them. They feel security. I tell them they won’t have time. They hold the notes anyway, and then they never get a chance to look at them. Because, you know, because we’re having a conversation, so would you. Would you find you? You peruse your table of contents? Yes, i did. I did. So i i want to go back to evan wolfson because i i really think that if you read the interview with levon welchlin mary-jo yes, that that interview is kind of a lesson in how to make social change. Evan is the on ly one of the forty seven leaders who has accomplished his mission completely and disbanded his organization. That’s that’s telling that never happens. That’s what he’s done usually organizations expand to find a new mission. So evan now is a high level advisor to other countries around the world that where people are trying to get gay marriage legalized. And he also consults to some. I think now he’s consulting to immigration organizations in this country to try to help them. But he no longer has an organisation himself. And i think his the the understanding how freedom to marry and its coalitions achieved the mission is it’s really instructive it’s really a it’s like a primer in how to make positive social change? Because he did, he did all of it. They got he got really clear about the goal. That’s one of the principles and learned howto articulated persuasively and specifically at a certain point, learned that if you made it about the legal aspect of of gay marriage in the public eye, it was not going to be as effective as if you talked about giving people make having people be ableto love who they wanted to love. At a certain point in the campaign, they really switched the way they talked about gay marriage, and that was really critical to it becoming possible. And then another principle is build. So you have to campaign on many fronts you haven’t. Then you have to build broad based coalition let’s. Talk about the many fronts. That’s a section of the book, so the the idea is that you and really this is sort of the partnership idea is part of part of this that you can’t do it alone and that if you’re not striving to influence the private sector and government, which are the two dominant sectors in our economy, then you’re really not going to make lasting social change, and so you have to work with those sectors. You have to learn how to talk to those sectors on dh, on dh you have to be working on lots of different levels all at once, because otherwise it’s not going to happen on and that includes working with faith based organizations, which some people, some organizations know how to do, and others don’t. But and again, leon botstein at bard makes a really, really interesting point about this. He says that somehow a lot of us, particularly on the coast, i guess, have sort of decided that faith based organizations are not important any more that, you know, because of the increasing secularization of our society, that we don’t need to worry about them. But the truth is that they’re very particularly in the middle of the country, so that maybe in some parts of a very powerful, in vast parts of right, very, very powerful on dh. We. And if you really want to make social change in your community, you’re going to have to work with those organizations because they’re often the ones that are already working on it, right? Yeah. They have, they have the soup kitchen, they have the homeless shelter, you know, they’re they’re already actively engaged in making change or taking care of the people in their communities. And so you really have to reach out to them. And they’re in the community there. Yes, there the communities. They know the local leaders, whether they’re the official leaders of the unofficial leaders, if you want to work in yeah, you want make real change and work in the grassroots. You need to know who the unofficial leaders are direct in the community. Yes. And your faith based the metoo the organization’s know that stuff? Yes, there, there they’ve been. They’ve been there for decades and generations. Yes. Okay, um yeah. So you ah here’s, sort of where we just have a couple minutes left together. What what struck you about some of the questions? You got answers. You got to the question. Ah, you asked everybody. How do you define happiness? So, you know, it’s, a that’s, a highly personal question, right in the sense, in the sense that it’s different for for everyone and some of our leaders, because their lives are so frenetic, all they want is peace and quiet to them. That’s happiness, but that’s rygel yeah, yeah on dh then, for some it’s being with their families and, you know, spending time with the people they love. Ah, and, you know, interestingly, when we had not a lot of them said, you know, happiness is sitting at my desk for twelve hours a day for a lot of money or a lot of no, no, that not this group, not this, you know, and again that’s part of the emotional intelligence, right isn’t understanding what really makes life worth living, which is relationships and meaningful work and all of those things. Six okay, um, let’s see, what do you love about the work you’re doing? Well, i’ve always been mission driven, tonia, you know, i got an mba and i tried to work in the corporate world, but i wasn’t happy and lord and taylor, i was with the fire and the fire lord, and i was that i was at best foods is a problem manager didn’t work no, no. And so what really makes me happy is is helping to make positive change in the world. I mean, that’s and helping the underdog. I’ve always wanted to help the underdog leave it there. All right, you she’s vivian hoexter get the book for god’s sake. It’s called big impact insights and strategies from america’s big impact inside insights and stories who wrote strategies? I needed an intern to blame for this insights and stories from america’s non-profit leaders. If i had an intern, they’d be fired, if any more to recommend anybody. Let me know next week the first release of the ntcdinosaur provoc technology conference interviews thirty of them coming and next week is may already. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuant online tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuant radio weather cpas guiding you beyond the numbers wagner, cps dot com until those credit card payment processing, you’re passive long term revenue stream tony dot mm slash tony tell us. Our creative producer, is claire meyerhoff. Family roots is a line producer. Thie shows social media is by susan chavez. Our music is by scott stein of brooklyn. With me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. You’re listening to the talking alternative network e-giving nothing. Cubine hi, i am dr tranquility of dr tranquility pr, successfully meeting the media needs of the wellness community as an expert myself for major mainstream media, radio, tv and french magazines. I now have. L’ve you book interviews for broadcast radio, podcast, television and i pay tv as well as many, many magazines reach me to one to nine to zero one six zero three me. Hey, are you feeling unhappy with your body, shape or size? Ever feel out of control with food? I’m elizabeth from nourish the soul, and on the show you will uncover the route to these imbalances and discover a permanent solution toe having a healthy relationship to food and your body. Join us every thursday morning at eleven a, m eastern time on talk radio dot. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com are you into comics, movies and pop culture at large? What about music and tv? Then you’re in for a treat. This is michael dulled, your host on talking alternative dot com. I’ve been professionally writing comic books, screenplays and music articles from fifteen years. 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Nonprofit Radio for April 20, 2018: Strategic Alignment

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My Guest:

Dennis Miller: Strategic Alignment

Dennis Miller wrote “The Power of Strategic Alignment,” his third book, because he’d seen too many nonprofits expend time, energy and money without achieving the success they hoped for. He wanted to turn that around. (Originally aired April 11, 2014)

 

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s for twenty pot smokers unite! Oh, i’m glad you’re with me i’d be thrown into kenna phobia if you try to smoke me out with the idea that you missed today’s show strategic alignment. Dennis miller wrote the power of strategic alignment, which was his third book because he saw too many non-profits expending time, energy and money without achieving the success they hoped he wanted to turn that around. This originally aired april eleventh twenty fourteen i’m tony steak, too thank you, responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant radio by wagner cpas guiding you beyond the numbers wagner, cps dot com bye tell us turning credit card processing into your passive revenue stream. Tony dahna slash tony tell us here is a huffing and puffing dennis miller. I’m very pleased now to welcome dennis miller. Dennis c miller is a consultant and executive director of fairleigh dickinson university’s center for excellence. He spent over twenty five years as a health care executive and achieve the status of fellow in the american college of health executives face-to-face in italy, in italian fundchat is not very not very complimentary, so we’ll skip the italian it’s f a c h e he’s, a regular columnist for the non-profit times he’s at d c, miller associates, dot com. And on twitter he’s at np board therapy he’s breathing heavily because he rushed to get here, which i appreciate very much. Dennis miller, welcome back. Thank you, tony. Nice to be here. The pleasure. And were in the studio this time last time. We were at the westchester afb. That’s, right? Several years ago is probably three. Well, yeah, three years ago or so, roughly less traffic on dh. Yeah. Understand? Yes. That was much easier to just walk from your booth over where i was doing the interviews. All right. But since then, you’ve written another book. Yes. Your third? Yes. On strategic alignment. Yes. What is the problem? Why was her book? So why did you do it? I haven’t worked with so many non-profit clients. I realize that in spite of their commitment to the mission ah, and their overall commitment to the sector that many just struggled to. Engage the board and struggle to succeed and so haven’t done numerous board assessments and organizational assessments. I realized too, that in terms of difficulty of having everybody line that the traditional strategic planning process needed to be shook it up and have a new way forward and that’s my concept of strategic alignment, okay? And what is it that we’re, uh, we’re hoping to align? Well, basically, it says it sounds simple, but it’s it’s very challenging any organization or any individual has tohave a wheel vision for the future. Oftentimes we think of vision is just a vision statement, it hangs on the wall or in some book, and we don’t pay attention to it. It’s absolutely crucial that we have a vision for you want to go to and then have all the stakeholders internally and externally align with that and that’s usually not happening, okay? And and those stakeholders who are we talking about? Well, certainly internally we’re talking about the leadership team on the board of directors, the trustees will care about the volunteers we’re talking about the staff and externally was certainly talking about the donors and any other government or appointed officials or keep people in the community that want to be involved in the organization it’s a very important have everybody aligned and it’s also not just alignment, but also very important to understand today when there’s a whole new set of conferences in nontraditional skillsets that leaders and board members have tohave okay, that’s interesting on, and i think we’ll have time to talk about some of those, uh, competencies and expertise that are required. I’m so it really is possible you’ve seen this, it can happen that all these internal and external stakeholders constituents can can actually focus in and pursue the same direction it does happen. I mean, i’ve been to experience it with all of my clients wrestling to pass certainly a couple years that i’ve been at this for quite a long time ah, whole new concept of actually spending a lot of time up front really doing an assessment of the organization and knowing not just its strengths, but obviously it’s areas for best practice improvement, not a swat analysis, which kind of leaves you with an empty feeling of what two d’oh swat swat is the strength sprint leading opportunity, threat, suasion, threats it was the old traditional way of people doing a strategic plan assessment. But at the end today it was like so now what do i do with this? From my point of view, it’s about now is getting to know what you are but helping them happen. The leader’s helping aboard, helping everybody understand that today’s compasses they’re very different as example. Okay, you know, usually in the past and executive rector was high because of either they’re good program skills, the ability, the right grant, good community relationships and their passion for the mission or dedication to it. Today the compasses for a good leader and the non-profit are very different today. Ceo stands for chief entrepreneurial officer. You have to be the one who helps make things happen. You have to be building relationships. You have to have a visionary view. You have to be able to build relationships and build your brand. You have to be able to communicate your success and talk about your achievements. You have to find opportunities to collaborate with it’s a very different opportunity to be passively waiting for things to happen and hoping they dio for actually making them happen. That’s a different today’s leadership, you know, interesting. Uh, chief, entrepreneurial officer? Yes, i believe that. So even large organizations, i’m used to work out good size hospitals. Yes, they still a tally stick the leadership, but maybe even trickling down. I need to be entrepreneurial. I think at every level, i think that again, i mean, i’ve been in the nonprofit sector or having worked for non-profits sector even as a corporate executive freedom from thirty years here, now that we have to think of ourselves with a different mentality that we have to think of ourselves, not as non-profit, which i think is a negative term was realizing that non-profit is our tax that is not our business plan. And in order to succeed and have a mission, i think you have the balance up mission in margin. But it is very important today to be focused look differently in terms of how you getting your revenues to often we’re so dependent on government and state public funding. It’s not there, and we’re going to a panic is our opportunity to build programs that are impactful tohave people want invested it and that’s kind of what my book describes i’ve had another ceo say the exact same thing about non-profit being our tax status, not our business mentality, not our mindset, right? It tends to create sort of ah hand to mouth. Yeah, and i think it was because i hate to use the word, but there’s almost a sense of, um, self fulfilling prophecy that we go around talking about. Maura non-profit well, then you’re going to end up not making a profit. If you have no profit, you can’t steer it back in the organization moving forward here. I’m fully aware of the challenges that is, but i think you have to think very differently today and leadership must be a really different kind of skill set than they were in the past that looks like you could use a drink of water after this walk, so go ahead, allah, i’ll frame this question long enough to give you a chance to take a sip, okay? We’re sharing the full experience with listeners who wanted it it’s actually a little traffic on route eighty today, coming from jersey, i’m normally not a problem and three lanes going down the one was not it was not that was not. Good, but you got here i got here. I got you feeling all right now i feel great right over here. Okay, i’m glad to be here, but you feel okay. I feel great, actually. But i’m glad to be here. I feel good. All right, good to see you and say i’m thank you. Thank you. All right. We’ve got some obstacles to overcome now, though, if if we’re going to be aligning people to a common mission and vision vision let’s say vision there’s going to be a lot of compromise people people don’t especially on the external means the external constituents that you mentioned sometimes boards, volunteers sometimes they’re not so willing to be ah, compromising well, i think it’s really one of the great things about our country is obviously the tremendous matter of volunteerism, people committing to volunteer, being on boards here, and certainly the great philanthropic effort of people in this country. But i think in terms of so many of us and i say myself included the former, you know, ceo of major companies sometimes do not do a good job of really identifying for bored what we want him to dio we don’t discuss the issue about financial resource commitment at the time of bored recruitment and the role of the board of dramatically changing and oftentimes boards like i didn’t know that i wasn’t sure that was going on what’s my role here and i use the expression of sometimes, you know, people leave their sense of humor and intelligence at the door. When you go into a board meeting in yesterday, they’re all the board was certainly beyond found it was the fiduciary role which was very important overseeing fiscal policy, finances, budget investments, budget personnel, then boards evolved and became one strategic and business like everybody had to have a business plan strategic plan, but the day really mature board has to be a leader in partner with your ceo, it has to have a sense of of ownership and has have a sense of being active kapin actively response for making things happen, not just watching them happen, and so that today the wall with a boredom in alignment is very different. Yeah, how does that board fit into this entrepreneurial latto well, it’s crucial because the board has to think well out tomorrow as well as an example, i have an organization that right now for years struggled to have a new executive director. Who’s done a great job, but the board was kind of passive. The board didn’t expect toe, you know, beyond making a contribution of helping out today’s new board they have is energetic, its leadership as new ideas is making relationships with other people here is bringing people table it’s, telling their story, it’s getting people excited about what they do. The board’s role is very different today. It’s not just passive. Instead, because you liked emission or care about the mission, you have to want a wool api sleeves and kind of bring it to the table. And you mentioned this. This organization shin that excuse me where the board turned over that’s ah that’s. Ah, lengthy process though. It’s. Not easy. I mean, you know, many of us, you know, we get we identify with our organizations and we could become attached to them and it’s. Very difficult. But as i say to people all the time, you know, good organizations evaluate their chief executive, great organizations. They violate their selves and their own border performance. And that’s kind of what? I do a lot of but it’s really important to help them along don’t listen, they’re out, they’re all good people, but we often times it’s just sort of stuck in the rut and you don’t really have to be more helpful to the organization. We’re going to go out for a short break and when we come back, of course, dennis miller is goingto dennis miller and i were going to keep talking about strategic alignment, so hang in there, it’s time for a break pursuant. Do you know what they do? Besides all the valuable free resource is i talk about their a full service fund-raising team they will help you make sense of your data, your existing data, they do creative, they can help you with donor acquisition that could make your digital fund-raising bring in more money, which is talking about email strategy and they do execution, they don’tjust not just lay something out, and then you gotta execute it on your own. It doesn’t work like that, they do it landing pages ceo ecm google adwords, facebook, google twitter ads this they don’t only exist online, though they will also help you thrive off line. Um, they do creative. If you need help with fund-raising, they are a a full service fund-raising team that’s them it’s all in tony dot m a slash pursuant to radio now back to dennis miller and strategic alignment. Welcome back to big non-profit ideas for the other ninety five percent, dahna i. Before we go any further, i wantto correct dennis’s earl. He has a new one that that i was not aware of. Dennis, c miller, dot com it’s launching tomorrow and associates are out the door. Absolutely so don’t go to dennis, don’t don’t even think this email social still taking a dynasty, miller, back-up but the tagline, revitalizing non-profit board. Okay, we’ll go directly, go, dennis, similar dot com. Okay, thank you, tony, my pleasure. Okay, our board. You know, we spent a lot of time on this show talking about boards. The board is going to be sort of, you know, they’re they are part of the leadership, and we need leadership to implement this very important vision statement because we’re all going to be strategically aligned to the common vision. We need to have leadership to create this vision. Absolutely. I mean, it’s, i think, you know, in the old days, it was the board that set the vision and they wanted someone to implement it, which was the old title executive record than it has to be done in partnership people to have to own it. So certainly the ceo has to be integral part of setting that vision with the board here. But the difference is today the board has to have a responsibility for making sure that vision it achieved and what would be the measure progress towards what are we going to do? What do i have to do? Is aboard, mate? What can i do? It turns of my own role here. One of them frequent things mentioned to me during a board assessment is many times boardmember. Don’t feel is engaged with the organizations they like on dh that’s a common thing on what’s really falls on onto the shoulders of is the board chair or bored present? Whatever the terms and the ceo have to find a way toe seek thie individual talent that each person has and find the way to engage them in this process. Some people are sort of involved with social medium walking find a way to tap into them other people more involved in community relations, the community find the way to engage you board the board has to be engaged on an emotional level. I too, want to achieve that vision. That’s the excitement, that’s the thing that makes things happen is betting yourself and continuing improve yourself. So you’re there to provide the mission for your organization. You make the point in the book that leadership is how you make people feel. Well, i i do say this year i mean, ah it’s a long time ago working different people here. I say all the time that you know people as a leader, people will often forget what you said. I’ll forget what you did but to always remember how you made him feel. And i think one of the mistakes that many people make it the top of leaders at the top is they think they could do it by themselves. They don’t realize they need a team to do it. So it’s, very crucial in my first book, a guy to achieve new heights of four pillars let’s accept non-profit leadership. I describe obviously the characteristics of a good leader which really four basic things. A phenomenal ability to build relationships inside the outside organization, but to be built trust respect amongst all the employees is they have to have my field. You care to make sure there’s a person in charge number chill. You have to be able today not only to be passionate emissions, you have to be able to communicate your achievements and your success. You have to tell your story and some case you have tto pound your chest a bit more than the normal, very different part of leadership. How would you like to see this? The assessment process and the and the strategic planning process? I should say be different. Yeah, well, what i recommend is this year and, i mean i certainly do a lot of them, but i mean, anybody who’s sort of who’s, talented and sort of organizational development, organization of psychology or things like that. First, what you want to take a look at the organization sends information as a physician would take a look at history and physical x rays of blood work before they did any thing you want to take a look at, you know, just get familiarize yourself. What are the financial statements or what do the annual report select what’s the market communication what the information is going on here, number two, you want to be able to schedule face-to-face confidential meetings with preferably all members of the board and key leadership team and ask open ended questions and they range from not just on how long you been on the board, but on a scale of one to ten how effective do you feel the board is today? Ah, if it celestine of certain, i’m asking why we’re getting to some of that board self assessment that you mentioned earlier, not just valuing the ceo, but valuing themselves. Yeah, and evaluating their perspective on the organization too. How do they feel? About the committee structure, are they involved in the committee? Is our committee structure is your vision well, it’s amazing when you ask questions, tony, a board members about tell me what your mission is, and they describe it pretty quickly and they’ll be asking what your vision is. They say they repeat the mission and oftentimes organizations because we’re all caught up in the alligators, all caught up in fighting the day. Did they battles? Battles? We often don’t have a vision and it’s the one thing that will propel you forward more than anything else toe having a vision for your organization that everybody believes in. And then every activity, every activity of the ceo, every activity, the board, every activity of the program, every activity banning stretch everything is geared towards achieving that vision and constantly moving forward. That’s a big step for boards. We have to be very conscious of measuring our success toward the vision. Yes, we have. We have vision. And then we have mission and then goals steps to achieve that mission. These all need to be measured. Duvette, this is part of the self assessment. Absolutely. I remember back in my early days or, you know, being a president of a large hospital and new jersey and the vision when i got there was to be the best comedian hospital jersey and was like, what does that mean? How would you know the the best camin hasta mary-jo xero and so often times peoples in the non-profits activision statements are you had to be the premier behavior health care system to be the premier human service. Argast but how do you measure that so poor? The idea is, how are you measuring your progress? Are you achieving? If you cannot demonstrate you making progress toward division, then you really haven’t done a good job. So it’s really crucial is part of the assessment asked those questions, and he has a question that i think everybody should be asking their borders. How does i ask this altum as a boardmember how do you measure organizational success? Well, how do you measure the board success? And it’s it’s, a stimulating conversation is a little bit provocative, but that is so crucial to get him think a little bit differently than the challenges they face every every day here and that’s just kind of what? We talk, what do people typically say? They don’t say they say, well, we measure the bottom line, you know? We’re still we’re still open was still wanting, you know, the door’s not closed, that kind of thing, but it’s kind of a sad commentary when you measure your success, just affect whether you’re still open in business and, yeah, that threshold it’s a very low bar doubled, and i think, honestly, it’s it’s, not a question that we often ask you and i think it’s one one of my books, maybe the second book to non-profit bought their books, i’ll get confused there’s so many about that just i can’t remember what i said in my first book of my third buy-in but well, i described this year i said, can you imagine this scenario at a board meeting? I want to call the meeting to order. Okay, tony motion approved a minute, sam. Seconds it ok, let’s, go on their first item agenda. Let’s talk about why we exist. What’s our real purpose. Why do we exist? What’s. And it sounds like come on, we got more thought. That’s. A really good question asked. I also did it. I did it. Work shot once really was funny. In hindsight, it was not funny. Ah, the organization wanted to raise a million dollars. Now i didn’t want fund-raising in my early days than i do now. But i have a lot of relation with people here. And i told you because anything we’re not ready to raise any significant money. But they asked me if i would do we treat on fund-raising. And when i got to retreat, my first questions it wass, could you tell me what your top two achievements were last year? And it was just dead silence in the room. It was dead. Silence. Follow-up waded our budget. There was no one cares. Following a woman. The back room says we do this program called pals p a l s a stands for peace. An alternative learning system. So what does that says? We teach young children who have been subjected to either sexual assault with domestic violence. Howto build trust relations with people again. That’s. Phenomenal. How do you communicate that? You stay cold. Us? They said we don’t do a good job. But that’s. Why having trouble raising money? Only one person in the retreat there’s, a border treat only one person identified pals as a as a success from the previous year, so they’re not even communicating it within themselves. Exactly. And i don’t think where it’s not part of the the dna so many non-profits not to be focused on achievement it’s focusing on the mission by itself. Here, don’t get me wrong. I’m a merry mission focus guy thinks it’s crucially important it’s why i have dedicated my life to helping non-profit organization very passionate about it, but you have to be nowadays achievement driven results driven. Why is that important? Well, because i want it because it’s a good process to have but two funders investors today, donors alone, institutional and person, but they want to make a difference, and i mean just similar to someone wanting to invest in the stock down on wall street and see the return philanthropic people of very range from small donors so large they want to know what you’re doing with it. They want to know, are you making a difference? And you have to some way be able to communicate them to different you’re making plus when you talk about your achievements when you talk about your success, it changes the mindset, i believe, for board members to think to go away from fund-raising i described a tin cup theory where you feel like you begging for your needs, and he began to have a conversation about talking about your achievements and your success. Now the concept becomes, are we do we think we need to have investors in our success? The answer is yes, so it changed the mindset from talking about what we need is an organization just to keep going to what we are achieving and wanted to continue those successes, no steps, it’s very different. This all means that we’ve got to ask very hard questions because we’re going to have to identify metrics, yes, they’re goingto that we’re goingto review and and report on at at the board to our stakeholders. As you’re saying, they demand it, you know? And we might not always like what those numbers have to say first asking the hard questions and then getting the answers that may not always reflect what we what we’d like them to month after month, quarter after quarter, and not only that, i remember doing a sort of a focus group, part with employees group that i was doing strategic plan within, i asked, was a behavior health care organization, which is a lot of work, and i asked this group, you know, how many counseling sessions do you do in a year and the one of the top executives and well, they don’t know that because we don’t give that information? Well, the whole point of the strategic alignment is that every employee, every level has to be a line with your organization goals, their individual goals have to be in line with your goals, and and people need information. So not to have this information is sort of making a disconnect between your organization goldenburg individuals is very important that everybody get involved. I would hope that’s a number that everybody can be proud of, and if it’s not, then we all need to work together to make it a number were perhaps aly and when people focus and on, you know, progress and success and measurement, it’s not about holding people the punish people, but and is more than just accountability, it’s having something to strive for in life we always feel better when we’re striving for something and it’s important as an organization to think differently, that about poor me, you know, we don’t have any money from the government. What are we going to do but today’s, you kind of make it happen and there’s a responsibility that it can’t happen, organizations at every level and every type can succeed with a news conference. E of leadership would a new skill set of the board would a with a passion to achieve your vision with measurable records of success or a point of success, and everybody being held accountable and and measuring you performs accordingly. It’s fun! A different challenge. We’re going to fund all this. So it’s, sort of a perfect leading to what you were just driving. We need to have ah plan for for bringing in the money to create all this. Well, you know, but i think you have to start with something different. I mean, waffen times. We start with a fund-raising playing which involves something like this year and it’s. A little it’s. A little funny, but i go like this are a typical development committee is like, okay, let’s call the meeting to. Order. All right, ho. We’re going onto this year at a gala. Ah, we honored him last year. Two years ago where you want her so we can honor who’s got a chair or golf committee? Who kind of a wine tasting is, you know, how much is going to cost? How much money can we bring in? And then we talk about well, anybody go over the major prospects that we were signed at last week’s meeting or less much meaning to talk about anybody approaching any large givers and the silence in the room. And then the development chair says, well, you know, let’s ah, let’s put that let’s table that till more people come to the meeting next week. Let’s not talk about the table settings for the gala. We have a different mindset that people just not engaged. They’re terrified of fund-raising they’re afraid of rejection. We have to think differently. You got to start with a case was support. Why? Why? With someone investing you? Why should be worthy of a gift? You gotta start with that process and then then the true. What is the difference? Your gift will make what’s the difference. And then number three, obviously the various ways to people can give, but you have to have a more comprehensive fund-raising plan today. Yes, special events important, i call them friendraising besides just fundraisers, oftentimes the fundraiser is an end to itself. It needs to be beginning. We need the cult of any people besides your annual pill, but people are the ones that give the overwhelming eighty percent of of money in this country and people there’s money out there. People will invest in you if you tell him about who you are. If you show them your excitement, if you show them your energy was showing what you’re doing, there will be people in your community at every level. Did they want to support you? But if you come across with a tin cup theory begging for money because if you don’t go on a business, it’s a very unappealing process and you’re going to be stuck in the mud. But your first question that you’re suggesting asking of donors you know why? Why should you give you asking it internally so that you can answer it extremely washing to give to the organization that goes back to these? Hard questions that we’re now asking and we have presumably we have metrics that say here’s, the reason to give because because we’re impacting, we’re changing, we’re impacting lives were not just not just having therapy sessions, but here’s here we prevented six suicides last year, actual and hundreds of cases of depression were were treated, and people got jobs that were largely unemployable because of their depression and right, i mean, this is the why, how many people that have been homeless, but not because we’ve developed a collaboration with behavioral unit are now ending the cycle of homeless was ending the cycle of depression, ending the cycle of mental health issues that’s so they can sustain employment or sustained family integrity. These are things we need told that’s what people want to hear. So again, it’s a very different mindset and part again of my process, strategic alignment is putting is assessing where you’re at looking at the piece of you put together and giving a plan of action to it and it’s all again really, tony about execution, okay? We’re gonna get the execution. I mean, we’ve got all this in line, and we’ve talked a little. About our our funding plan. Anything well, is anything more you want to say about the funding part of it before we get teo execution, i just think it’s really important to ah, um, make sure that everybody’s on board with that and what i, um here’s what i here’s what i want from my boards, okay? I would very few exceptions and i’m not talking about, you know, billion dollar boards metre palm zem award. Ok, very high level princessa university and stuff like that. What you really kind of want is i don’t want my boardmember is really asking for money, honestly, because they’re going to ask for to load you don’t know how to do it. I want my board to help me identify two or three prospects every six months. People today can help me have an introduction to breakfast mean, they can come on a tour of our facility. I want boardmember is help me build relationships. I will do the asking or will work as a team and building a strategy for that, but i really want my board to take on a different role on that and and that’s, just a border had how to be asking for money? It’s much deeper than that. We need to take a break for wagner cpas. They’ve got the wagon. Are i exhort you to check this out? Prepare your nine. Ninety for success. If you’re one of the fortunate organizations that has enchanted year after year to complete the full nine ninety not that sap lis easy or the end postcard. Then listen to the wagon. Are it includes common mistakes and most damaging mistakes. I wish i had heard this inviting the high school. I made so many mistakes. Yeah. Oh, i have a terrible crush on her. So my strategy is going to be ignore her that way. She’ll never come around and she’ll never know. You want to avoid those damaging mistakes. Also, how to use your nine. Ninety is a marketing tool. That was you. Eat. Who was on the show? August fifth, august seventh twenty fifteen. All this is that wagner cpas. Dot com go there. Quick resource is than wagon ours. Now time for tony steak too. Thank you for indulging several p recorded and archive shows in a row. I do. Thank you, it’s. Not the way that i prefer to deliver. Non-profit. Radio to you to produce it that way, but there are times when i don’t have any choice, i want you to know that i am conscious of it. I don’t just do it, um, you know, because i have not, you know, because i don’t feel like producing a live show, it’s, not like that at all. The archives in the pre recordings. I know you know, where they’re very good, but live has that special energy, and i know it. I feel it. I prefer live it’s, always my first choice. I’m always trying to do that, but i do live in two different places now, and we had non-profit technology conference and i was away other weeks, so i couldn’t do it. But next week, next week will be live and again, i thank you for this stretch that has not been live. Thank you very much for your indulgence. I thank you so much that i want to go to the love the live listener love, thank you, not just thanks love love goes out to the live listeners, the perennial live listeners, or if you’re a first time live listener or for an occasional drop in live listener like ohio, michigan don’t know well zoho together rust belt now that’s, that’s pretty much that i can think of. We get occasional pennsylvania, but it’s it’s more like philadelphia. So wherever we went with your first time or perennial, the live love goes out to you and the podcast pleasantries on the time shift on the different devices where ever you are. Where you painting a house, washing dishes, driving subway bus? Are you binge listening? Ah today’s for twenty you maybe binge listening to the four twenty show, perhaps under the influence? I don’t know whatever, whatever you’re doing, whatever your methodology is pleasantries to you, our podcast audience and the affiliate affections, so grateful that our show is on your am or fm station and so grateful that you are listening as part of it affections to ur am and fm listeners now we return to strategic alignment you were you were nodding and and well, it’ll but what time? Well, we did take time and not too long ago i go to a ruber annually on and that was out in california southern california masson got married. So it’s eighty five degrees out there. Well, as you all know, we went through a horrible winter this year. Thank god it’s springtime thank god it’s april, i don’t see any snow on the ground. I hope there’s no more coming in, but it was very tough. Went for people. But i agree with you also that it is crucial for every one of us to take some time for ourselves and both either with family and friends or just heimans wafer, you need to try either we recharge well, everybody’s working so hard it’s, so difficult for so many people. So many organizations has just struggle who are really good people. So you need some time away to kind of refreshing recharge your batteries school. Thank you for that endorsement. It’s. Good time. That retreat sometimes good time for a retreat. Well, that’s work though. Ah, a board retreat, but could be it could be energizing should be energizing. Ok. Should be energizing should be like. Okay, well, that’s, the way we should be having fun way, right it’s still work, but we can have fun but it should be fun. I mean, if it’s not fun, it should be fun. That means hard work. But it should be fun. Absolutely. I’m making a difference in the life of someone else. It should be fun. You’re absolutely right. It’s. Healthy there’s. No distinction between work and fund. I know i enjoy the work that i do. Write to me busy but it’s it’s fun doing it and i feel like work. I i like, you know, my consulting practice. I love being part of the program at the university for senator jackson’s onto leadership development and our certificate programs and writing my books and articles. But i love just working with people in long as it is, i love it. And that the university is fairly dickinson family taking the university it’s, a centre for excellence. Leadership governs atlanta p and the earl is fdu died four slash c f a cft cf fact under forex next month on may fourteenth we have our second annual conference. Of women and non-profit leadership at the marriott clan pointed tina class it was sold out. So we’re looking for a great break program issue let’s turn to our execution plan that we all need thing is all we got do a lot of planning we got execute. Yeah, well, you know, it’s it’s what i tell you, we all owe everybody who’s been listening. Everybody knows it’s exciting to go to a strategic plan its most times. Then what happens is sort of the so, like a sugar high and it’s a lot of exciting beginning and then a time to implement it. And then all of a sudden, you know, kind of wears often data they challenges. So what if some of recent difficulty movement, first of all we get into way don’t always have people trained to take strategies and operational realities. That’s one thing number two sort of asylum mentality that you know, it’s, not my job. It’s someone else’s job and protecting your own, you know, back end and turf is a problem here and so often times, and i just found it to be completely true in my experience where clients is that where? Most people think the reason for failure is because of external environment conditions. I actually think it’s the internal issues that prevent people from success while blaming the outside of the external that you have no control over easy it’s very convenient. Yeah, i know. So i was i had lunch today with a great great friend of mine. I’ve done a lot of work with and he’s a fantastic guy. He’s got a good organization, but he is not always comfortable, obviously addressing performance issues. And so they get scared under the rug and then everybody also against the moral life. So execution is crucial. I mean, what we find too often, tony is strategic plans sitting on a shelf collecting dust. That’s very common and again. So the board is happy. The beginning thie idea of ah always dresses issue. But then this measuring results and one of things that i recommend is actually having an assessment of usual plan one year after implantation to see how far you’ve come, what you’ve achieved and what maybe need to be achieving what the obstacles here. So the board’s role and ceos rolls execution and it’s rarely because there’s no. Plan of action there. No detail responsibilities. There’s no there’s, no time tables, there’s, no accountability. And so, wait, just calm. You know, we have team meetings and then we go away because we don’t get along with our team and really it’s a ceo’s job to make sure that he or she is building a team is giving people feedback and holding people accountable. I mean, you know and timetables. So we’re signing and time assigning responsibility on time from right. And if there’s an obstacle, go as a team address it. You know, i worked for the organization. What i won’t say whose name you know, not too long ago. And, you know, they point to things. It so it’s. Not my problem. Well, actually, it’s a collective problem. So sometimes issues can be solved by just one person. It needs a team approach. We should be working as a team approach here. I just think that it’s crucial in terms of education, the whole people was the sailors before and often times, you know, in the corporate world which i was just, you know, for seven years a cz an executive running a health care practice in the northeast for non-profit clients ah, people will give a lot of responsibility, but they’re held accountable and unfortunately, a stereotype in the nonprofit world there’s people will forgive a lot responsibility and very little accountability. We sort of have, you know, we don’t want anybody go o r where, you know, we don’t wantto upset the cart, and yet what happens is that when performances and driven and impacts everybody else here, so execution is altum responsible responsibility of the ceo and and that’s when i talked about, you know, the entrepreneur or roll today the leadership conference is a very different execution is crucial. Sitting on a shelf is is an investment. You put all that investment situation, it’s important to see what happened, maybe did something change? Why isn’t example, one of the clients that i’m just finishing work? What wanted to build a from a behavior health care program that was more of an outpatient baseball grant funding? They wanted to build a more of a fee for service program to address the increasing number of people insured to the affordable care act pompel yet it’s in seem to be happening why? Well, they will want organized it didn’t have the right management team in place. I was able to come on and make some suggestions to promote this person to move person along here. So it’s really crucial final why hasn’t something that you said is a goal? Why isn’t it been achieved? It’s it’s really important? Take a look at that. You made too much investment. It’s too important teo cannot keep going. Let’s, talk a little about this breaking down the silos. Yeah, because now we’ve now we’re invoking courage, which i mentioned before that courage from above we’ve got ego. We’ve got personality got turf. Things are not so easy to get. Everybody get broken down and get everybody collaborating. It’s not easy. I mean, we’re human beings. We have attendance to protect ourselves and protect little turf era in our own little eagles. But again, it comes down to leadership accountability, one of things that i did back in my in my hospital days. Remember when i became president of ah, the hospital. You know, the boys recruited me and told me this hospital’s doing so well for actually which turns out it wasn’t but they told me it was doing. Well on patient satisfaction when i got there front and actually that were in the bottom quarter on the country, a little alarming, right? And it was actually embarrassing, but one of things that i did was providing educational training program and the focus of that to remind everybody that everybody who comes that everybody who works here is actually on stage. You know, if you go to report away show and i’m not a big board way guy, but my wife likes to go if you go to see cats, whatever they’re putting out for ten thousand times, but looks like the only time they were put on for you here, i tell people, you know, people come into our organization whether it’s, the hospital organization may be the first time they’ve seen in a hospital could be the best day of the year. Two delivery of a newborn baby. It could be the worst day that grandma has passed away in the ice. You know, it could be a tragedy happen you but day everybody comes in is somebody’s mother, father, brother, sister, we have accountability, tow how we’re going to be treating those people, how we’re going. To be saying hello, how we’re going to be voting, people lost directions, it confound the leadership again. Leadership has to be able to know their person, their personnel, they have to know their leadership team if the leadership team is not working effectively, it transgressions all way down the entire organization. I did this organizational envision setting process for someone and weak appearing when i did employ focus groups was how you know all those people in administration, because why? Because the people in administration talk about each other in a negative way and so it’s important to address it, and i think you can develop team goals, collaboration, eso people don’t feel a strength but it’s absolutely crucial toe let people know what they’re doing well, but as a leader it’s crucial to be ableto communicate the people that need to be able to work specifically that other people and when they’re not address it and give me some improvement. Most people want to do it. Nobody misbehaves intentionally, but it’s really crucial in today’s non-profit setting to be strategic aligned to achieve division chief you goes, you must be internally light and that requires leadership to address. It as well as human resource fortunes because we’re talking so much about health care reminded that i was walking through a hospital once and the guy who was carrying a ladder, you know, clearly facilities maintenance guy, he said hello with a bright smile, you know, and it’s just it’s a struck me i mean, the guy’s got a ladder on his shoulder, he’s still he’s, still greeting me and saying hello. Well, actually, i’ve seen i’ve seen non-profit executives who may have different locations and their employees don’t even know they are, they don’t even visit him. Yeah, so comment right, multiple locations, everybody comes to them. Nobody comes the ceo for a meeting on door, the university president with the multiple college of something nobody comes to them telefund are they getting out? I had a i had a profound with grad school columbia school of public health and administration back a long, long time ago and my professor, i said to all of us one day, so listen, someday you guys going to work in hospitals, put your books away, put your contracts way but we walked down the emerge from remind yourself why you there? And it was a lesson i’ve always learned, and i think the same thing is true here as a leader to step away from your desk, ming with the people that are doing the programs have a conversation with them, go to duncan, don’t start bringing some coffee by some donuts, take a tour, he would they got to say, i mean, the first time they’re probably thinks something critical happen. That’s why there’s, something bad happened, but it’s um, it’s crucial to hear what people have to say, people, i need to be heard when you, when you listen to your employees, they feel cared for it’s all part of the alignment process it’s crucial? You can’t afford not to have everybody’s energy aligned and that’s just that doesn’t always happen the way it should because the leadership is so important. The board, in addition to assessing itself point you made earlier, does need to be doing ceo assessment also and moving out someone who is not providing this the entrepreneurial spirit, that spirit, that leadership that you’re you’re advising and no one’s looking that beat, you know, firing people if you have that sort of the end product. Of the but there’s so many accusations that they have not evaluate their ceo and it’s. So many ceos i’ve asked have never evaluate their own direct reports on dh so it’s crucial performing it may be a requirement. There is requirement accreditation a lot of things that have performance if i was everybody dreads. Um, but that’s the paperwork but it’s really crucial if you weren’t effective leader managed to be able to address on every day basis. The things that people do well, pat him on the back. I just had someone tell me the problem with our supervisor it’s all critical it’s not a pat on the back and so performance the violations should be a re energizer it should be able to say, dennis, this is what you’ve done well, as focused on the good things first tennis, these two things i’d like you to work on. I want to work on this. I want to work on that that’s important and is the impact that’s having it’s crucial to do that? And so you have to evaluate people you have to evaluate your ceo if you’re ceo can’t always do it one of things that is is necessary or investment have a performance coach have a life coach, i’m a performance, i do a lot of performance coaching for ceos and boardmember it helped me get on track, it helps and have an independent, neutral person that they can talk to about their issues they’re having in and support them. So you want to always find the upside you want to help people get better on lee when all else fails the end up coming down determined people, but sometimes it’s, you have to do it empowering to mean the board the board empowers the ceo and maybe it is through some, some coaching, but then the empowerment of course, has to trickle down the ceo. I need to be doing the same for their report. You and he can’t, you know there’s too many ceos or ceos that do everything themselves and don’t delegate and stuff and that’s not why you’re hiring people and so that’s not effective use of your time to be having, you know, twelve direct reports and going overcome reports that that’s not affect do-it-yourself you know it’s it’s, you have to start with yourself though it’s very difficult to empower someone else when you don’t feel empowered yourself here and in alison, i mean, in the hospital, so you have to allow people make mistakes now you don’t want to obviously, you know, you can’t give the wrong blood. I do things like that, but, you know, sometimes people have to make him sex and grow when they learned from and i think you’ve got to encourage innovation. You’ve gotto coverage your employees to take a chance. You got encourage employees, take a risk. Let him know that you support him. You know, take a take a crack at a new program, take a crack at a new angle to it. Do something differently. Give him thie. Given the authority to take risk. It’s crucial. What about what about board recruiting? Yeah, the board is so critical, right? What’s, your advice around getting the right people on the board well is crucial. And he has a couple things here. First of all, i advise my clients to move away from sort of the board the board nominating process. Two aboard recruitment process and let me explain. You know, toni and tamar listens. What? I mean by that? First of all what i recommend to my clients is they should they should have and develop an ideal boardmember tricks. What does that mean? Well, if you were building you bored today, what would be the ideal attributes, talents or expertise that you’d want on your board? What are the geographical areas of diversity? May you want? If you’re involved in westerns? Accounted the one everybody from white plains will you want other ports of you’re involved in a city? The one everybody from manhattan? You want people from the bronx? How about, you know, other firms of diversity on it? What of the skillsets you need? What corporations or philanthropic entities may you want someone on? So you have to develop that set. Number two. You take the same thing for what you currently have and the difference between the two should be aboard with cubine strategies. It’s okay to nominate people to recruit people, you know, but more importantly, today it’s about recruiting people that you don’t know but finding a way to get to them. That is really the talent of board development that it’s not just nominee people, but if you have an example, if you say we really could use someone that is really expert expert in social media, marketing, internet communication you may not know somebody who talked to people who might they know who might you know, in another another corporation find someone they don’t know and then talk about the process zaptitude we often don’t do a good enough job talking about why we should have people on our board. I mean, if you’re bored, does not energized if the board is not excited about if you if you’re not an excitement or condition, we’re not striving to be a winner. You’re not gonna recruit, but you have to be able to ah, pound your chest labbate gonna be talking about that organization, it’s crucial people want to be part of a winner, and obviously, you know, the latter’s voice sometimes get the right person. You gotta go away for a couple moments when we come back. Of course, dennis and i’m going to keep talking. Got to take a break for tello’s, the credit card payment processing this long tale of passive revenue. You’ve got to check this out. Tony dahna slash tony. Tell us this could be revenue for you indefinitely. Ad infinitum that that infinity sign that never ends because you get companies to switch their payment processing to tell us, and then you get fifty percent of everything forever. Tony dahna may slash tony, tell us now, back to dennis miller. Hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. I got live listener love that i wish i could send, but were pre recorded today. Uh, you know, i think i can pretty well wing it. We know we’ve got listeners from, uh, in japan and south korea and maybe even iran. Certainly china on dh coming domestically. California, maybe agoura hills is listening. That would be mark, i think. Ah, but other listeners from california, new york, new york is always checking in texas. Ah, washington and oregon sometimes. Hopefully santa monica. My kids live in santa monica if you told them to it and then then they’re here. So live listener loved everyone who is listening live and, of course, pod class pleasantries. I just said plod classed pod class pod crit podcast that’s awful said it five times by bob broadcast pleasantries. I say it all the time, but i’m sending podcast pleasantries to everybody who’s listening in the time shift wherever you might be very grateful for all of you, the vast majority of our of our nine thousand listeners. If i could just add something what i said when we talked about a lot of things, you know, leadership board development board recruitment program stuff i think it’s not easy to be successful. It’s not easy to move the organisation for it to do so has takes courage, it takes a commitment, it takes the the the ability to not always make everybody comfortable. I think organizations tony, that need to change is sometimes you have to become uncomfortable in order to grow and far too often. You know, i’m not talking about going out in the elearning any people but that’s part of the entrepreneurial spirit is being uncomfortable, but there’s time in every organization to make changes. I mean, there’s some organizations i work for an organization once that was had a hundred or history. Ah, and it’s certainly gone through, you know, multiple little changes here, but i’ve done a lot of work with many walkers. There isn’t many make-a-wish chapters that you know into their fortieth year and the leadership that was necessary twenty years ago, ten years ago is not that kind of boardmember the people needed not there. It’s change is crucial on what i hope from people, whether they all listen to the show today or they read my books that they confined on, you know, dennis. Similar dot com to amazon or bonds amglobal online. I hope that they find the courage. I hope they’re they’re energized. I hope they’re feel inspired because i do believe that there is a way to succeed. I do believe there’s a way to a better life for these organizations. I have tried toe layout, road maps for them, whether it’s leadership board organization there is a way and there’s many people out there every day their remains and people, of course, this country we’ll get up every day to try to make a difference in life of other people. And i admire that. I’m glad before that. But it’s not easy, but it’s crucial. That changes record. What’s an ideal board meeting. Yeah. Going on, idealware. Finally, i got one guy. Got one good one in the whole hour. Very good. I want decent. I feel bored. Meaning is focusing more about tomorrow, then? Yes, we’ll lay out an agenda for an ideal annoy ideal boardmember people. May i said i would take a little bit of time. Just kind of give, i think. First of all, an ideal board meeting has ideal committee meetings. Okay. Ah, good bored. Has committee structure and you don’t want to do all the work there. I would say a good janet would be to have a relatively brief update on key issues about the financial picture updates on the strategic plan or updates on board governments. I think it’s more important for a good board meaning to be focused in on tomorrow’s activities have the board engaged and about tomorrow i tell people, it’s sort of a thermometer if your board meetings were spending more than fifty percent of the time talking about yesterday, you not having affected board? I mean boardmember should know more ninety minutes, one hundred two hours, maximum if your board meetings to go on more than that, they’re ineffective. So an idea, boyd means when people leave energized, feel refreshed and they don’t have what i call the rubber band theory. Boardmember is rubber band theory boardmember everybody has one. You know you said that your packets a week ahead of time. The person picks up the packet on the wife home from work stops at the board meeting parks the car and takes the rubber band off. The packet is leading the pack. Is that going? To the board meeting goes at a board meeting, doesn’t even have the ability that initially an emotion called home and i second the motion i’m happy put the rubber band back on a really good boardmember of border generals, when the board chair is engaging people for discussion, it’s when boardmember zehr bringing ideas for when boardmember zehr asking questions boardmember should be asking questions. Is that about micromanage? But the board should be challenging leadership interesting, you said relatively short amount of time on things like the budget fiduciary oversight, i mean now, okay, you know, you may have an annual budget planning me, ok, but this is not this is not that this is your average board meeting, but, you know, you don’t need to spend most of the time on the fiduciary, like you’re saying looking back where was money spends etcetera, more time looking forward visionary boy was now and that’s how it should be now, obviously, you know, unfortunately, and today’s climate, most board the spending time, you know, howto bring in money to keep ourselves open here, but i think honestly, they’re going about it the wrong way i think that, you know what i believe in very much in my heart and soul is about there not going about talking about their achievements or not talk about their success. They’re not talking about the difference in the lives of making if you begin the process about that, you will find the money you will worked for in finding the resource is here. So again, the ideal board meeting was when people we had a great boardmember at the university, they are our center for actually what really did on and it was just well, we’re focused, not truthfully, it’s not believing it was energised cause why cause we’re talking about have build our own committee structure about social media and marking communications in the whole university how to be looking forward to a development of online programs, there’s just people in the classroom how to be looking at our own board, which is now two years into existence, how to be, you know, we doing that’s it was it was an energized because we’re talking about tomorrow, people work excited about that, and i think that’s, what we need to focus in on tell me what you love about the work that you do? I loved the i loved the people i work with, you know? I’m a guy that came up from from nothing. No, sir. It was put in my mouth. You know, greta had a lot of issues, as most kids do with family. I went to college, graduated late at the age of twenty eight, graduated grad school twenty nine and became a ceo. Thirty seven. I just love the people i work. What? I love what they do. I loved what they’re trying to do for the people in the community. Ah, that is what i enjoy helping him. I know i’ve helped a lot of organizations. I get a lot of feedback. There’s a lot of wonderful client testimonies on the website. I just have a passion for what i do, tony. I like it. I like people. I like life and well, here to make it better for everybody else. That’s. What? I like dennis miller. You’ll find him at d c miller dot com on darcy miller. Dot com dennis c miller dot com sorry, dennis c miller dot com on twitter he’s at np board therapy and you also find him at the fairleigh dickinson university center for excellence, which we know is fdu forward slash c f, ft you dot ideal forward slash cf. Even my mother called me the n e for many years. I had to tell my mom, my mom is dead and you know, i appreciate that. Thank you very much, dennis. Next week i just don’t know, but i know it will be live if you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuant pursuant online tools for small and midsize non-profits data driven and technology enabled. Twenty dahna slash pursuant radio regular cps guarding you beyond the numbers regular cps dot com and tell us credit card and payment processing your passive revenue stream. Tony dahna slash tony tell us our creative producer, in-kind meyerhoff. Sam liebowitz is the line producer shows social media is by susan chavez, and this music is by scots time be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. Yeah. You’re listening to the talking, alternate network, waiting to get you thinking. E-giving! Cubine duitz are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, i’m nor ing. Sometimes the potentiality tune in every tuesday line to ten eastern time and listen for new ideas on my show. Beyond potential live life your way on talk radio dot n y c. Osili are you feeling unhappy with your body, shape or size? Ever feel out of control with food? I’m elizabeth from nourish the soul, and on this show, you will uncover the route to these imbalances and discover a permanent solution toe having a healthy relationship to food and your body. Join us every thursday morning at eleven a, m eastern time on talk radio dot. 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Um, sam liebowitz, your conscious consultant, and on my show, that conscious consultant, our awakening humanity, we will touch upon all these topics and more. Listen, live at our new time on thursdays at twelve noon eastern time. That’s, the conscious consultant, our awakening humanity, thursday’s twelve, noon on talk radio dunaj n y c. You’re listening to the talking alternative network. Buy-in

Nonprofit Radio for April 13, 2018: Remembering The Ice Bucket Challenge

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Barbara Newhouse: Remembering The Ice Bucket Challenge

Barbara Newhouse

It was the summer of 2014. The Ice Bucket Challenge captured the country’s attention for six weeks. When it was over, I captured an interview with Barbara Newhouse, CEO of ALS Association, the nonprofit that reaped over 2 million new donors giving $115 million in that time. To this day it’s recognized as the benchmark for campaign virality. Barbara shared the thrills and demands of ALS’s unprecedented spike in giving. Let’s look back. (Originally aired October 3, 2014)

 

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on the aptly named host oh, i’m glad you’re with me. I’d be thrown into a naz mia if i got a whiff of the idea that you missed today’s show remembering the ice bucket challenge it was the summer of twenty fourteen the ice bucket challenge captured the country’s attention for six weeks. When it was over, i captured an interview with barbara newhouse, ceo of l s association the non-profit that reaped over two million new donors, giving one hundred fifteen million dollars in that time. To this day, it’s recognized as the benchmark for campaign virality barbara shell that shared the thrills and demands of alice’s unprecedented enormous spike in giving let’s look back that originally aired october third twenty fourteen tony stick to non-profit radio at ntc responsive by pursuing full service fund-raising data driven and technology enabled tony dahna slash pursuant to radio bye weinger cpas guiding you beyond the numbers regular cps dot com and tell us turning credit card processing into your passive revenue stream. Twenty dahna slash tony tello’s here is remembering the ice bucket challenge? It was recorded as a google plus hang out on air and in twenty fourteen livestreaming had more glitches that does now. So you’re going to hear occasional dropouts, but they’re short and you’re not gonna lose that much. Here it is. Hello and welcome to a special tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host oh, i’m glad you’re with me. I would suffer the embarrassment of score pubic ginger vitus if i had to say the words you missed today’s show l s after ice bucket challenge a less association president and ceo barbara new houses with me this’s her she’s right now, she’s here, she’s going to share the thrills and demands of the ice bucket challenge how is the organization managing that huge spike in donors and dollars? What comes next? We’re on a google plus hang out on air and we very much want your questions. If you are at tony martignetti dot com, then use twitter and use the hashtag non-profit radio. If you’re on the chronicle of philanthropy, side used the comment section and if you’re on google plus usually discussion window. My thanks to the chronicle of philanthropy for letting us use their studio in washington, d c also to the chronicle’s web editor cody swain. Sir. He’s today’s, producer on the other side of the camp. But trust me, he’s here. Non-profit radio is sponsored by generosity. Siri’s they host multi charity five k runs and walks general city siri’s dot com i am very excited to welcome for a new house to the show. She has led the less association since june. You really stepped in it and it’s growing. She has held a senior leadership positions at alzheimer’s association, autism society and arthritis foundation a l s is that l s a dot or ge? And on twitter, they are at association. Welcome to the show. Well, thank you for having me time. What is next in your careers? It isn’t bea bea disease. You know? Everybody asks me, i’ll dahna friend, my career is grandchildren co-branded she was fired-up grandchildren i aspired to have have grandchildren, your children, a rare of your aspirations. Well, they’re not there either, obviously, but they’re aware they’re away and made them well aware yes, i do very much aware, because that’s, where i’m actually headed, will be retired, but hopefully okay, the association does research funds. Research also does care for patients and support for families and nations so let’s, make sure everybody understands what having a future. Amglobal traffic lateral sclerosis is a muscular euro disease, which actually impacts all of the muscles throughout the body. Sometimes it starts in the limbs, sometimes a little more rare, but it starts in the throat muscles, but eventually the disease will take over the entire body. A person who has a less will live anywhere from two to five on average, although some people do live longer. But for the most part, once your diagnosis usually two to five years and it will eventually encompass you, you’re breathing and you’re building tio it’s obvious. So it is fatal. It is fatal. The latest numbers from the i spoke to challenge what? What are those in terms of new donors and dollars raise? Well, as we wrapped up on the ice bucket challenge, we’re one hundred fifteen million and that was that is two point four million donors to your world and your total fund-raising in twenty thirteen wass what? Nineteen twenty thirteen at the national level, we raised around twenty one million. And at the chapter level, they raised another a three way. Okay, enormous spike and two point four million donors you difference can’t new donors him from came from a challenge, right? What? What was that like in i would like to. I’d like to feel the thrills and maybe even the fears early july, early august, mid august. What was that feeling? Let’s? Just let’s. Just put this in perspective to say that as a brand new person, you know, i was out in the field making my rounds to start meeting people. And toward the end of july, the variant of july actually, the first week of august, um, i wass in atlanta and, uh, carrie monk, uh, our chief communications officer had got me on the phone, and she said, well, you know, this thing has taken off a bit from massive that started in massachusetts with the ice bucket challenge, and i sad something to the effect, you know, we’ll probably pick up a couple of million, you know, if that kind of thing, you know, someone well, then i call and that week i actually was in atlanta and i was sick. So then that week and she said, oh, my gosh, she said, you’re being challenged all over. We’ve got to get you you gotta do is get you know, you gotta get your eyesight. I can’t wait till i come back notes we’ve got to get a dime and, you know, so that’s where you’re at that’s, where we’re going to do it and i’m sick and i have my swor through on dh yes, and then i got sicker, but on by the same at the same time it was just floating and you know you’re you are you are, like on your everyday wass are you kidding me? Andi just kept going, and with we kept saying to ourselves, be because literally all hands are on deck all across the country, in our chapters and at the national office and, you know, we’re like going all right, you handle this will have, you know, this personal handle, this were kept going on like that, and we also kept thinking, well, after this weekend, we’ll then what we found where that as it started to look like it was going to plateau, you’d get to the weekend, and of course, everybody would be getting together with their friends, and the next thing you know is it started going up you get and so i was like, okay, on dh. Finally, i said, teo said to carry and we were talking about it as a team and we all thought labor day would probably be then about the time that it would probably start to flood show and really that’s when it started to tell those kids got back to school and there are other things to focus on, it came to a less organically, which i love it was not at all that there is not it wasn’t planned, you know, communications playing marketing plan, still sufficient a stewardship plan? No, i did not walk in the door and say, today we’re going to do ice like a challenge that we’re going teo really up the awareness of a less and we’re going to really have the money. So you’re not leaving any less of you and sure you’re so marketable. Ao anywhere we’re taking a harpy your great look, but, you know, but there are different stories about how it came to a less, uh, can you consent? Do-it-yourself they’re three gentlemen with a less, uh, people rabies, pat quinn and tony center jia the three guys had been communicating with one another about how they could raise the level of awareness of ale us and in our discussions and so forth, they, uh, started in and seen somebody use an ice bucket on something else. That’s what they said. But, you know, what we really need to do is it’s sort of like the ice bucket because you know what? People get up in the morning and they splash water on their face. It gives him sort of a wake up moment, and the guys decided that they needed to be on wake up call of sorts. And so they really started it. But then it was the freddy’s family in massachusetts that then took it real because there really was for any charity. Yeah, the idea. I think matt lauer did it on television for someone for hospice care. Something originally was for any charity you were close to. Yeah, i mean, and and so these guys just took it to another level. But then it was really p praise and his family that they moved it to sort of the level of the viral nature of it, that it could go and it’s when all over the world? Yeah. George bush, derek jeter around with his retirement it’s? Uh, of course, it’s time for a break pursuant. The current paper is demystifying the donor journey. Three weeks ago i talked about this with taylor shanklin, vice president from pursuant you don’t need the paper, but think of a friend working for a non-profit someone who might like help with donor stewardship help keeping their donors so they don’t have to replace them each year an expensive time wasting thing. You got somebody in mind you have a picture of them, i see them, i see them to their holding something they’ve got a tablet and they’re scrolling through is that a take out menu? Is that their new printer manual no it’s demystifying the donor journey? They’ve got it because you sent it to them. Go to tony dahna slash pursuant radio send your friend there. Now back to remembering the ice bucket challenge with barbara newhouse, wei asked a bunch of weight listeners to give us questions in advance on got someone and again, if you’re viewing, please use twitter hashtag non-profit radio or use the comment section if you’re on the chronicle site or if you’re on google plus using discussion window on because we want it, we want your questions, so please participate with us. One of the questions came from fremery symbol, who is the show’s monthly prospect research contributor? What is a less doing to segment and cultivate the new growth in donorsearch new pool of donors so that you can identify metoo gift prospects and cultivated and stuart valiantly. So what we have done is, first of all, we are saying we segmented the new donors so that we knew who was out, what e-giving level on those people that have given ten thousand dollars or more, uh, are either receiving a call from me or from bill, though it who is our national board chair or from larry barnett, who chairs are development committee. So the three of us have split those out there who are actually calling each of those individuals with ten thousand or over get dawn to thank them for their contributions. The folks that have generously given below ten thousand, of course they’ve always see it. Really everybody received an acknowledgement the moment they’re give kayman acknowledgement went out, but then from our blue, this stuff there that was that mechanism didn’t need to. Be tweaked because of the volume. Well, we did have our site crash one one day, but it got back-up ready very quickly, but a cz the whole thing started to kick, i think, because of the way that it went, even though it seems like away very fast, everyone, we had enough time in there that we were able to tweak our messaging. And carrie monk, our chief marketing officer, um, mention territory couple tees here was also running the camp. I can caress here twenty four seven. I swear that woman was talking, but we kept tweaking the messages so that we were ready to go and get those acknowledgements out because we didn’t want anybody to wait to be thanked s o that’s happened. Now, it’s a matter of doing the cultivating of the donors that were ten thousand over then there is another cultivation level that involves some personalized letters from myself. Teo, the next level down of donors that would probably between the five and ten thousand are actually it’s. The thousand dollars up. And i was ten thousand. Yeah, because doing another’s personal letters from me and then below that we’ve got our team. Of folks along with our chapter network, we’re all working to make sure that all of the donors are, you know, thanked those we also offered on online you have the ability, teo, decide how much information wanted to continue to have from the association. S o we’re honoring those wishes, some of them wanted to be connected with chapters, someone would want to be handled, you know, just be deal with research and so in at the national level. So all of that’s going on, we have, man, let me ask what, uh, how many people are roughly what proportion didn’t want any more information? See, i would say that it’s about about fifty percent said one time you have that’s it on dh, then the other fifty percent are taking a look at exactly what level of the multi levels yeah, yeah, that sort of goes to the sle activism question, which you don’t get to, but so roughly fifty percent that’s still one point, two million new right donors interested in some level of engagement, right? Okay, so but then what we’re also doing is we’re meeting with, uh, a couple of different consultants on some of the strategies that they would think would be appropriate in terms of continuing to move these donors alone on and certainly our board is taking a big interest in working on that, too some involvement as well. So we’re looking at all those strategies and are determining how we best go forth with our new dollars, and we’re working with our chapters to do that as well. Yeah, the chapters were important and support for them and well, on the plus because, well, the reason that that becomes extremely important is because, you know, in a federated environment, you tend to knock heads with your national organization. We don’t want to do that with these new daughters, so what we do, what we want to do is create a strategy that will allow us to collaborate on together with our chapters on the stewardship, the cultivation and even the next task. And what is that strategy looks like you do, you know, we’re still defining that’s still under under wraps in terms of how we’re defining that, you know, right now t be boldly honest, we’re at the point where i’ve got folks working out strategies for how we’re gonna deal with the new donors, but i have a large part of our team working to prepare for our necks are board meeting in october on taking all the recommendations that we’ve heard from across the country on how to best use these noodles, ours and that’s what we’re working, we’ll get there was just a press release thiss week yesterday, i think, uh, do you foresee or have your dunaj our wealth screening because of the one point, two million or or some such that’s there the subset of obviously a thousand dollars in up? We’re working on those wells screenings just it takes a lot of time to get all this stuff down so coarse, and we’re trying to do it. We’re trying to do it as quickly as we can so that we can take advantage of opportunities while at the same time not hiring a bunch of new staff because we know that way, you know, that we would be that that would not be viewed well by many if we’re hiring invention used so and plus there’s future years that this unprecedented growth is not right there’s, not anomaly, could be sustained exactly that would yeah, that that would be things difficult for future years. Um, let’s, talk a little about the any questions korea i’m talking about that always staff knew of one question from knightley who says there’s been some discussion after the challenge ended about how much of the donation will go to research versus operational expenses, which you address a little bit. You share what the breakdown is for them. They don’t have the breakdown yet. I can tell you this a significant percentage of the dollars we’ll go to research, but i can’t give you the breakdown yet. How much is going to research? How much to care services, how much the public policy? And i would say, when you look at that piece it’s going to be how much is mission, how much is going to impact mission on? We don’t have that told percentage, et we know is significant on the research front, we’re still trying to sort through the other recommendations. Um, but it’s, you know, it’s not our intention to take and turn our organization into a top heavy organization because of these dollars that would not that is not at all where we’re headed, we want to use these dollars, teo, find an effective treatment and ultimately a cure. Oppcoll and there was just the press release yesterday. Yes, that you’re spending over twenty one million dollars twenty one two twenty two million dollars on one and again, that is looking at the system of mission impact. So if we start with the patient, the patient or the person with a last living with a less usually has seen by one of the less clinics oh, our centers, and so we announced yesterday, because what they learn in those centers then spends off as to what’s happening with clinical trials and drug therapies as well as other research. So were we announced yesterday that we would be spending on forty three, that each of the forty three centers will be receiving twenty five thousand dollars each, which is on increased from twelve thousand five hundred? So then if you look at it in that system and you go from there, then we know that we’ve got several research projects that we’re looking at the city of new york genome center, where they’re looking at a pipeline on a less to study genes there, secondly, is a project called project mind, which is actually working with global researchers on gene sequencing. Third is a neural collaborative out eyes just on the west coast involving see your sign, i and some other of the researchers there, and that we’ll be looking at the drug therapy pipeline on dh. The fourth one is a bio therapy study. That’s going on at gh on de eso again. What we did is we chose those for research projects because it tied into what we were hearing from the community, the less community. And they were for projects that allowed us to leverage down with some with a couple of donors who wished to remain anonymous. But who’s sad if you are a way, will match this so it’s going to make the dollars from the ice like a challenge go further so that’s that he’s, then another thing that its seeds and influences everything that we do is research particularly on the drug therapy pipeline is certainly fda. And so we are. It was only one drug now, right? Right there’s. Only one run for your strength and right and it’s. Not well anyway, there’s. Only one drop, but what? We know is that even with the drug in the pipeline, it can get caught up in a while in fda processes, so modelling after what we saw with another organization who did something similar we have, we’re now creating an fda consortium so that we can do everything we can to help prepare to help move that movement through more quickly through the fda process. And so again, that’s out of the advocacy in public policy arena that we’re doing that. So essentially, what that does is tie our system together. On it comes between twenty one two, twenty two million, and that will take take it from there when we go meet with our board in october. A question that came from angela see worth on the facebook page, how much will you reserve to invest in development and marketing over the next five years? Teo nasco i that’s a good question. I wish i had the answer to that today, actually, just before we came over here, we’ve met with our pr firm that we work with. Wait, we were talking about the strategies first of all, even before we get there, let us in the booth. In the back door, what we’ve gotta do is we’ve got to define what the doomed or for the ayla’s association iss you know, if you if you if you’re on a budget nationally of roughly twenty one million and you were spending roughly seven million of that and research now, we’ve got to take a look at what’s our new nor going to be so we’ve got to figure out some of these other parts in terms of looking at our door on dh then it’s a matter of alright, what investments are we going? If our new nor goes from twenty one billion to around forty million a year, what are the investments we need to make of the development side to keep to be able to keep that level and what we need to do on the marketing? The aware decide to continue on concern for a loss and awareness of the ayla’s association, so is looking at those kinds of things, and right now we’re we’re studying and we’re taking a look at a lot of different models so that as the decision making process moves forward and we develop with that new nor looks like that we can then determine what we’re going to need involved development and marketing just sustainers don’t do an advisory panel excuse me that you’ve put together. I have to try to figure out how these different needs khun should be should be a man now, now that that’s not what that advisory panel i have a panel of a less advisors who has been working and talking with me around the recommendations as people with a less half a minute on the mission and passed on the sign that i just referring, tio, we have a couple, a couple of different consultants that we’re using toe work with us and also, of course, our board is very much involved in this piece. What is the ellis in down? Is there a way we don’t have an endowment? And we’re not going to happen now, you know, you don’t that’s what i was gonna ask you here for support. Yeah, you start with what you have in the way we don’t have an endowment, and i don’t foresee us having an endowment because i believe and i firmly believe this that is a voluntary health agency our job is to solve the issue we need to solve at. Be done with it, and endowments have their place. But i don’t happen. It’s. My personal belief that it doesn’t belong in the disease space. When you’re working hard for yourself out of business, yeah. Another question came from any sample ward, who is our monthly social media contributor, and she’s, also the ceo of and ten the non-profit technology network and so she’s getting to the chapter chapter support, knowing that donations weren’t made on ly to the national palace knowledge and systems readiness, maybe different chapter chapter zoho chapters of their capabilities, but they still need to be able to report and tell stories and cultivate donors. So what what’s in place or what would be in place to help support the local chapter buy-in insurance follow-up of their donors, communications and detaining? Well, actually, you know, actually, i think our chapter networkers more sophisticated than what some people might think, but, you know, they’re doing a good job of following up with the donors that came directly to them out of the ice bucket challenge. Carrie and her team have been great in terms of providing additional support in terms of press releases f ake use things that they could use on the local front, teo answer questions to respond to media needs, but the chapters you know, we’ve we’ve had regular contact with the chapters all the way throughout this, so way sort of looked at it as a family. We’re in this together on dh, so i don’t believe that we’ve left any of our chapters hanging in not being able to respond. Teo, even me, it is in their constituents wanted enormous growth. You feel there? Yeah, you know, you’re all looking at it together. And so right now, why were also in the middle of walk season and we’ve seen tremendous lift in our chapters walks through out the country thiss was the ice bucket challenge? I couldn’t have been a better precursor. Teo teo, the walks that have come subsequently on dh so it’s it’s in all of that, they’re working, we’re working with them, they’re working with us on how they will handle the lift that they’ve each scene. Now we do know that some of their donors we’ll also want money to go to research, so they’re trying to determine and work that all out with us or working in tandem with us so that we make sure those dollars go eyes the donor intended that growth in the walks is is important to recognize because it does show that there’s there’s carry over, i’ll absolutely. You have one point, two million people the half who said i’d like to be engaged, but now you’ve seen enormous growth in actual activity and their own individual fund-raising around there walk. All right, i had the pleasure of attending our pittsburgh walk, which was taking place sort of like, right after labor day. That’s what you’re thinking, you know, while its part to their great ilsen anyway wedding suit just time itself, the i forget what wedding soup is them? So it’s got the remember it, it’s got mean, remember hearing that rice balls or something? Well, sausage balls, i think it’s a sausage because i got a little quality wedding soup i thought was right. Ok, well, maybe it could be i don’t know and just tasted good eso. Anyway, while i was there to attend the walk their walk a year ago it was sixteen hundred people there walk this year was over three thousand people great. So i mean it’s just and that that’s just one example of all across the country the way it’s been, we need to take a break, wittner cps they’ve got an archive wigan or that i entreat you. To check out, prepare your nine ninety for success. If you’re one of the fortunate organizations that is enraptured to complete the full nine ninety not that pusillanimous easy or that end postcard even then listen to wagner’s. Wigan are listen to the wagon are that includes common mistakes and most damaging mistakes you want to avoid those and how to use your nine ninety is a marketing tool. We talked about that on this show. That was that was august seventh twenty fifteen with heat coach doom. So check out the wagon are goto wagner cpas quick resource is than wagon ours now time for tony’s take two not proper radio at the non-profit technology conference this very moment as you are listening right now, not when i recorded right now as you’re listening friday the thirteenth on the exhibit floor booth three oh five recording tons of interviews for future shows so if you were listening live right now, you’re probably not their use hashtag ntc to begin on what’s happening for the whole conference i’ll be tweeting as much as i can in between the interviews and if you want, check out the video, of course, that is that tony martignetti dot com introducing what i’m doing there live? Listen love podcast pleasantries and affiliate affections it all goes out the live love goes out, especially on ntcdinosaur so if you’re listening live, the love goes out to you. If you’re listening, buy a podcast one of are over twelve thousand listeners through that method, then the pleasantries go out to you, and if you are listening via analog am and fm as it’s ah used to be known, then affections go out to you, our am and fm listeners. That is tony stick to and the live listener love now returned to remembering that ice bucket challenge gotomeeting many year questions from the web and you are sources way have two questions last two freeways, and both are about the big money donors. I think most people associate social media with a lot of small donations. They’re both one of you know what percentage of the overall better had fit into that large ten thousand plus group. That was a smaller percentage. You don’t think about it if we can, if we can divide these up to call, you know, i would say we’re probably each. Making about i’m going to guess that, you know, somewhere around it’s, the average gift was forty five dollars carries holding up a little bit. So if he ever did, was forgive make-a-wish bourelly everybody with a camera change sheets the cue cards to come up. But i t answer the question about the large donors. We probably had about one hundred very large donors the ten thousand above. Yeah, yeah, the question or that was the same that’s for you, let’s. Go a little bit to the some of the critics, but this is still activism. Marcis ism. What do you mean? I think the numbers bear out, but i think people want to hear your response. I get asked about this. And i’ll just tell you, i think that any other non-profit who was positioned in where we were at the same time that we were would have done the same thing. You know, it’s way sent out. Exactly. Excuse me. One email to sixty thousand of our dollars, as always sent. And then from there, you know, again, we have no idea what was what this would do on. And you know, i yeah, i think what? We’ve done is a good thing to raise the awareness, the concern for ayla’s as a disease raise the awareness level of, you know, not just our organization, there are a lot of ale esports organizations that support ellis and one way or another, eso you know, i just i don’t know that i for anybody who could sit and be very polly anna and say that they would they would have just shunned all the awareness and they were shunned the money, i don’t believe it on then some of the criticism is that there’s too much awareness now, and that will take money away from uther i don’t think that’s a worthy causes, and you know what? I didn’t tell musical causes donors are smarter than that. People are going to support what they want to support, uh, and if they got into the ice bucket challenge because they kept feeling like somebody kept challenging them, they would have made a small donation the average of forty five dollars, and that would have been it. So, you know, i think that i just think that the donor population is smarter than you that they’re going to give what? They want to give, too, and i am not objective, even though we’re in the chronicle of philanthropy offices, which is a major journalistic institution. I posted a video on my site that said, you know, congratulations and let’s, leave us alone. Could we get off that i called just they’re back, let’s, see how they handle it? Maybe they’ll do very well may be it’ll mess something’s up, you know, but it let’s, let’s give you the chance, so i’m not, you know, but i think we should raise the critics voices, uh, but i’m not objective. I thinkit’s man, is just it’s. Incredible, right? And i, you know, my goodness, i think the other thing, teo just will say this. I think some of that played in something things are played into. Why did this take off the way that it did not only did it start organically, but i also think that the other thing is if you think about what was going on during the month of oddest in our country and in the world, i honestly believe people were looking for something that they could hang some hold onto, remind us when there’s the ukraine way had all this stuff going on with the ukraine hole, it was starting to come about least, we’re starting to see hostages being beheaded and with the whole isis thing, so i think that there was a lot going on and sometimes people he sometimes just need a break from other things that are happening as well. So, you know, i don’t want to see any of that stuff going on in our world when it was happening. I think that may have played a bit into, uh, why? Why did the media pay so much attention to it? Why don’t other people pay so much attention to i think it had to do that. We’re looking for something else to report besides just always reporting such bad news, then there was the stars to celebrities did george bush s o that helps that helps feed the momentum, of course, and, you know, so we follow-up we’re following up with we’re following up with high potential donors and, uh, and celebrities to find out what was the reason i mean, and we have found some connections to a less in front in from some of them as having no sabelo so so, you know, in talking with a few of the celebrities and because they’re not ready to have to make some pretty cool course, right? Exactly, you know, we took your calls and and and actually they wanted to talk about a less because they had a family member, uh, who had a less and people that were close to them and e remember, our celebrities actually do have a life outside of being a celebrity and that they have family members, they have friends, and they actually grew up from being little people, just like we did on dh so they have connections to diseases and analysis is no different korean here, anywhere, questions? Yeah, well, you have one. Okay, the question is under st verbatim here from a diversified bottle. Are there any plans for a lesson? Tate quote. Ownership of the ice bucket challenge. Um, well, as everybody knows, we will do this stuff during high spoken challenge you thought well, and we did it for the right reasons, even though it was this definitely pulled back because what was the misstep was as we attempted to trademark ice bucket challenge, we had filled out an application are reason for that, though i had to do with the fact that we were learning from families who were involved with the l s that there were some people out developing websites to scam why away from the airless community for their own and so way got doing that when they turn out to be well, mister, that flash from from people indicating that we were greedy and everything else we finally just said, look, we get it going, and it made a decision we should’ve grayce now, as far as owning the ice bucket challenge, i that’s gonna be left of people it’s gonna be, i don’t know started organically. Yeah, um, yeah, so we’ll see what happens. I don’t know about trying to replicate a mean like that. I think that i’ve been there’s office phony, and i’m not even sure it’s feasible there’s. Discussion and we’ll see where that goes, but, you know, again way, pay tribute to the roots or yeah, i love i love that part of it, too. Any questions, twitter, twitter if you’re on twitter or if you’re tony martignetti dot com watching, then use twitter. Just submit a question and use the hashtag non-profit radio if you’re on the chronicle site, used the comment section and if you are on the google plus page used the discussion windows coating anything you know we have one more and this is a very practical graft versus from this comes from the crime site, and this comes from emily so she’s, a great writer u c irvine you noticed on the site that the call for research abstracts hasn’t been updated for twenty fifteen yet they have a lot of researchers were curious to know when the call proposals to be up do you have to know when you will have a call for abstracts for the upcoming year? You know, i dr bruin’s lucy bruins, who is our chief scientist? She and iron and right now we’re in the throes of the plan that’s being developed to go to the board, i think their details to be worked out. Uh, you remember folks? I started in june one. So i’m not even sure what normal timing is. Carrie, do you know what terrible timing is? I mean, sure, what normal tightening is for with those abstracts have been called for, uh, but what i will say is i would be looking for some announcements, uh, first of november, about how the research dollars are planning to be allocated. Andi would come back to that is, i think, that’s important point, how their plan to the allocated. And then i think lucy, doctor, dr bones will be break releasing tight lines. After that. I want to come back to the word allocated wake yeah, laden water break. We have water, and we’re not going to try to sneak it in. There’s no, there’s, no, no secrets here and there’s, no ice here. We’re not pouring it on another. Yes, i think. Oppcoll thank you, thank you for indulging. So anyway, the word allocated is important as a postal lorts spent, uh, i’ve had some people who, you know, there are a lot of people because of the devastating nature veil less urgent in six who would like us to take all the money and just throw it at the research community? Well, the reality is this is emily knows when you’re applying for a grant, you don’t want to think that you’re funding sources going without money before your research is done. So when we allocate dollars will be allocating dollars so that if how how are we going to look at it is if we have a researcher that presents a grant and and it had to be a grand that’s uh uh three million dollar grant it’s likely going to be a three million dollar grant over three years? So we’re allocating dollars so that we will be able to hold dollar or a research grant so that we know that it will be able to be spent over the course of the life of the grant s o that weren’t allocators opposed to spend is important and the other word. That’s. Important. His sustainability and it’s, not about sustainability. Uh, my job carries job, that kind of thing. I’m concerned about sustainability of the funds that are allocated for various research projects or projects that have a lifetime of over one year, on and that’s. Why we are doing the kind of very thoughtful planning that we’re doing so that we don’t find ourselves in a position of being in a new norm, perhaps, of ah, budget of forty million. And then within two years time having that new norm go back down to twenty one. Two year shift to the board a little bit bored always, uh, there was a hot topic for non-profits of all sizes you did talk a little about the fact that they’re very involved in the planning process. Uh, do you do you foresee an expansion of the board because of this at all? It’s, we’re going on the expanding the board. Uh, you know, we’ve got, you know, every year we have a certain number of people whose terms role and they were lost the board, i think probably what it’s done is it’s allowing us to look critically at some new key people to assess the level of involvement they want to have with our organization. Also, now that you’ve met some potential, don’t you remember search? So, yeah, we’re looking at all of that, but, uh, you know, we’re not going to go in and take our board of right now twenty three people attributed to a porter fifty, because that doesn’t make any sense. We got to take a break, tell us credit card payment processing the long tail of passive revenue for you think of those local companies that accept credit cards, who doesn’t, and especially if they’re already supporting you in some way encourage them to go watch the video at tony dahna, slash tony tello’s and figure out whether they would be willing tto switch to tell us, and you will get fifty percent of all the revenue from all those transactions. Tony, that i may slash tony tell us now back to barbara newhouse, could be anything from the web. Uh, one question from roger, who has what do you what do you think is the biggest challenge? Entertaining the one point two million donors who elected teo continue their when i say one point two million using the figure that is sort of well, that looking as across the board in the country, you know, we know that we know that we have a consistent just so i can say this consistent five hundred thousand new donors from the online stuff, looking at what we know what we’re learning from our chapters in terms of donors who want to be engaged and that’s how it gets that one point two million, just so clear. Thie all right, now, what was the question? Didn’t say what is the what is the biggest challenge to retaining those donors? These challenge to retaining the donors is making sure that we understand their expectations on and they were able to meet their expectations and engagement engagement, but that’s part of expectations if they’re expecting to be engaged of certain level, we’re going to make sure that we’re meeting that, but if they’re expecting really to hear from us just a couple times a year, that expectation we need to meet so it’s, it’s, it’s looking at the expectations and then rising to the level of the notation that they don’t have. Yeah, how has social media planning changed or social media activity change? Well, social media’s not stop twitter, facebook, all of those non stop it. So actually, we’ve got meetings on monday to really start taking a look at what our messaging strategy is going to be from this point going forward and what that looks like in the social media world is that stephanie who? Uh, stephanie isn’t tulani work-life to meet you? Yeah, stephanie should be sainted. I agree she should be saying saying, stephanie yeah, very several. Your outstanding e-giving getting me in touch with barbara working out the logistics. Thank you, stephanie, but she should be sainted because there’s, another person that worked truly twenty four seven, in fact, show that personal. Well, stephanie, doctor, as are our social media presence should be a person who sends cary. Yes, that’s what? My point? No. My point is, though, is carrie carrie was going to relieve stephanie. I’m gonna tell this funny story. She’s gonna relieve stephanie over what? I want to hear the backstory on her back. She says that she was gonna really stephanie one weekend in two hours into it she goes, i get a text or a phone call for carrie’s coz i don’t think i can’t take this anymore because it was just so intense. And stephanie has obviously just the right demeanor on handled it well handled it she’s a carrier. What was going on? What was going on then? Just answering a lot of questions on the volume. It was the volume that was crushing. You just people’s passions, their intensity there intently and are coming through. And i just you’re being responsive and respectful and just keeping up with e i think we learned i will also say this. I think we all learned a lot about human behavior during this period of time. Um, you know, if you want the back story that that story was good stuff took forty five minutes. All right, what did you learn about human behavior? Well, that your behavior is, to be honest with you, i found that people there were a lot of people on twitter and facebook that just were pretty rude and unkind in, you know, there’s a difference between being a critic and then being downright rude and offensive, how style? Because you were doing so well, some of that some of that because we weren’t just getting getting money in and putting it out the door, and, you know, some of it, you know, because we didn’t couldn’t have immediate answers to questions, you know, when you take an organization that is a small organization at twenty one million and the national budget, and then you add the chapters in it were probably up to fifty million or so you take an organization like that and dump what he coming here the way that it has, if you’re wise, you want to say that people were going to plan now, that would be the wisdom part of it that you would think is common sense. Well, i’ve learned his common sense is not common tio ever want and s o you know, i curies taken her shots, all accepting the shot, but i get, you know, i’ve had the luxury of being called all sorts of really on in-kind names from things that are just vile to things that just were so hurtful, and anybody who knows me knows that i have that i don’t process well and s so i went home and tears a few nights going, i don’t believe this, you know, you people would want to be nice there’s, a double side to social media and unlimited audience engagement, and you suffered something that part, but that was a small part. Yeah, it was a small part, but it was just those people become very vocal, even though their small numbers they’ve become very bold on social media because that’s their platform more questions, cody. Seven years e-giving your apple questions about four minutes left, okay, do you have questions? Yeah, these questions from mike do you think would have had more access to the potential donors that the challenge on facebook and twitter if you had managed the engagement on a platform and i soon by that he means a platform of your own? Ah that’s all that’s all speculation yeah, i’m not sure about that, you know, i’m not sure about that, but, you know, i think we’re engaged a lot with our donors, you know, somehow i e feel like i’m losing some of a message here because i don’t want you all to think that we’re not engaged with our donors, the new donors because we were very much engaged with them now, but if you’re asking for specific strategies on where we’re going to go and how we’re going to get there, i can’t give you that yet, waiting on coming back to take the weekend. Thank you. We’ll be looking on tuesday. Oh, yeah, you can report back to you. I mean, you know, zoho they’re dealing with enormous scale in or it was dumped on you within six weeks or so, right? And i’m brand new. I mean, i barely knew some of that i didn’t know my boardmember snakes when this all started barrel some of them, i still won’t meet for the first time. Face-to-face and thanks for doing this before not don’t want me to do thank you. Anything else from the web now? Okay, uh, just column is left. What is? Just since june it’s been what is it that you love about the work you’re doing? Oh, well, my favorite thing about the work that i’m doing are all the people that i meet. I want them to have a less, but they have enriched my life as i need individuals with a less and i have to admit this i’m a chapter girl, so i love the work. There are chapters d’oh, and i love getting out and seeing what they’re doing and being up right alongside them. I love going into our centers of excellence, seeing the good work that our research docks are doing there. So it’s, just i enjoy getting out among the people. I’m not very good, but i just have to sit in my office because i want number one it’s, always very busy, but i really like being out with people. Thirty eight chapters to support and be good to write. And they’re good to me. We’re wrapping up, uh, thank you for coming again. They r a l s a dot or ge, and on twitter, the they’re the a l s i. D is at association. Next week, dennis miller and strategic alignment. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant radio. Well, you see, piela is guiding you beyond the numbers. Regular cps dot com and tell us credit card payment processing, your passive revenue stream. Tony dahna slash tony tell us our creative producers, claire meyerhoff. Sam liebowitz is the line producer, shows social media is by susan chavez, and our music is by scott stein. You with me next week for non-profit radio. Big non-profit ideas for the i’m third, ninety five percent go out and be great. You’re listening to the talking alternative network. Get in. E-giving cubine are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi. I’m nor ing. Sometimes the potentially ater tune in every tuesday line to ten eastern time and listen for new ideas on my show. Beyond potential live life your way on talk radio dot n y c. Metoo are you feeling unhappy with your body, shape or size? Ever feel out of control with food? I’m elizabeth from nourish the soul, and on the show, you’ll uncover the route to these imbalances and discover a permanent solution. Toe having a healthy relationship to food and your body. Join us every thursday morning at eleven a, m eastern time on talk radio dot. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? 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