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Nonprofit Radio for June 15, 2018: Avoid Website Ageism & Grants For Newbies

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Jessica Meister, Matt Dragon & Justin Greeves: Avoid Website Ageism
How do you design your site to meet the needs of those 65 and over? What about testing with seniors, and accessibility requirements for federally-funded nonprofits? Our panel answers it all. They’re Jessica Meister with Oral Health America; Matt Dragon from Charity Navigator; and Justin Greeves at Porter Novelli. (Recorded at the Nonprofit Technology Conference)



(L to R) Chan & Faulkner

Janice Chan & Danielle Faulkner: Grants For Newbies
Janice Chan and Danielle Faulkner cover the basics of researching and submitting grants. They reveal free resources to find out what’s available, share tips on tracking deadlines, help you prepare for online submissions, and more. Janice is with Johns Hopkins Institutions and Danielle is from Baltimore Community Foundation. (Also recorded at the Nonprofit Technology Conference)


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be thrown into foley dupe aqua if you questioned why you shouldn’t miss today’s show, avoid website ageism how do you design your site to meet the needs of those sixty five and over? What about testing with seniors and accessibility requirements for federally funded non-profits our panel answers at all. They’re jessica meister with orel health america, matt dragon from charity navigator and justin grieves at porter novelli that was recorded at the non-profit technology conference also grants for newbies. Janice chan and daniel faulkner covered the basics of researching and submitting grants they reveal free resource is to find out what’s available. Share tips on tracking deadlines help you prepare for online submissions and mohr. Janice is with johns hopkins institutions, and danielle is from baltimore community foundation that’s also recorded at the non-profit technology conference. I’m tony steak, too thank you. Responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant radio and by wagner cpas guiding you beyond the numbers witness cps. Dot com and by tello’s turning credit card processing into your passive revenue stream. Tony dahna may slash tony tello’s here is a void website ageism welcome to tony martignetti non-profit radio coverage of eighteen ntc non-profit technology conference. We’re coming to you from new orleans at the convention center all our ntcdinosaur views are sponsored by network for good, easy to use dahna management and fund-raising software for non-profits this conversation is with jessica meister, matt dragon and justin grieves. Jessica is the web user experience specialist at orel help america. Matt is director of engineering at charity navigator and justin greaves is senior vice president of research. Porter novelli jessica justin welcome, thank you for having welcome to non-profit radio your workshop topic is i’m not the dinosaur. You’re the dinosaur. How your website should keep pace with america’s aging population okay, let’s, start down the end there. Justin, who thinks i look like john mcenroe? He he spilled performance that happen. But i remind you of john macro at least at least happy. Yeah, right now. Not the tennis racket slamming john macaron? Not yet. I haven’t gotten there yet. Yeah, yeah. Don’t give me cause, okay? What what’s the issue here, justin way, talking about websites that are built specifically for senior population, like sixty five it over or accessibility of all websites for the for the elder population? Yeah, yeah, i think i think one or the other, but we’re taking a step back from that and looking at everybody and really looking good. How in my part of the presentation, how people are accessing information generally in society and looking at that websites are a part of that news is a part of that social media is a part of that radio shows are a part of that, right? So seeing how those different audiences by age or by other characteristics are doing things online, are getting information. So we really took a broad view about toe understand that, and there are a couple of interesting trends that we found in our research. Porter novelli we do an ongoing program called styles, which is abroad be of americans lifestyle okay, we’ll get into the research. Remind me if i don’t get teo. I don’t know about research company. Okay, sametz what what’s your sense of this. How do you want to open up the topic sure. So charity navigator biggest user percentages is sixty five and over. And if you lump in fifty five and over it’s really a majority nineties, we in ninety percent, ninety percent, probably around eighty percent. Ok, seventy five percent. So we we have a lot of those users. As i covered in the presentation. Over seventy five percent of our donors to us are seventy five are fifty five and over. So that that’s something that we’re constantly considering in our website design communicating with our users and our donors. Okay, jessica, you’re our user experience specialist. And what what? How do you want to open this topic for the elder population? Eso my belief is that technology should be for everybody, and it shouldn’t be limited to just young people, um and that’s on all of us to create technology and websites and designs that air usable by every single person. I think. It’s a negative stereotype that older adults seniors above the age of sixty five don’t use technology and it’s absolutely not true. Both justin and i have found plenty of research. That is completely metoo contrary. Okay, thank you for that. All right, not. Now that i’m sixty five, i’m approaching now, but, uh, i’m not even in the face, you know? I am in the fifty five over. Yeah, i am in that one, okay, i did remember what i want to talk to you about the research, so i want i do want to start with in terms of how thie older population is using data differently using is using technology differently. Yeah, please, just beyond, i think justcause point it’s ah it’s a myth and it’s a long held belief that older people are behind in technology and don’t use things but what we found in our styles, research that i mentioned before is half of people in the silent generation that’s, age seventy two and above have a smartphone mobile device that they’re using and half half seventy two and over half of our subs on dh in boomers, which you’re you’re, you’re a boom here, boomer young, i’m young, you’re young boomer. Yeah, almost genetics are seventy five percent of boomers have smartphones and that’s the primary way that they’re accessing all sorts of things. News your radio show information about websites e-giving donations online so you got to think about the population, which the vast majority of givers of high givers are also older people. You’re not going to be as effective if you’re just still mailing them stuff, right? They need thio interact and access just the way we all do, and they want to do it on the whole device. Mostly. Okay, okay, you want to add more to the research summary? That’s ah, pretty fair summary. So justin’s work has been primarily in quantitative data and looking at it from, like a sky level view. Getting these good statistics on what usage rate looks like. My work has been more qualitative when you actually sit down and interact with have a senior interact with either a website or a tool or technology, you asked them to use it, completing a particular task, and, yeah, the vast majority of them are wanting to do it on mobile as well. And especially from a non-profit perspective, it’s important to keep in mind that sometimes the on ly access someone may have to the internet is, in fact, on a mobile device. They may not have the means or access to like a desktop computer, and so that was something that we found in our research when we redesign tooth wisdom dot org’s, which is a website designed to provide education and accessed older adults to dental clinics, affordable ones in their area. When we did this study, we found that they really wanted to be able to search and that they may be doing this from a mobile device. Yeah, okay, okay, and in the middle, matt at a charity navigator, what was your part in the presentation so way have this predominantly older user base, but we’re also seeing a lot of growth in the twenty five to thirty, twenty four to thirty five year old user community that we’re seeing, so we’re struggling, too make angels to the site that that appeal to a younger generation, but not turn off or lose our older users in the process. So we have a lot of a lot of sort of feedback and help type questions that we get from older users where they just aren’t used to interacting with with websites like younger generations are on dso we’re always trying to sort of factor that in as we make changes to the site or or consider how we present information on the site. It’s. Time for a break pursuant. Their new paper is the digital donation revolution. I always love all the pursuant free resource is very generous. How do you keep up in our one click to buy amazon world? Can you use more revenue? The paper has five proven to work online. Fund-raising tactics that will save you money. It’s on the listener landing page. Of course. Tony dahna slash pursuing radio now back to avoid website ageism. There’s another layer to this two, which is the federally funded organizations. Yes, by law that required, you have to have accessible, abide by and it’s called section five o eight and it was voted on and passed through congress last year, january twenty seventeen and it just went into effect january eighteen o and this is any organization that receives any federal funding whatsoever, regardless of if it’s one hundred percent or if it’s two percent they receive any federal dollars whatsoever, they’re obliged to adhere to accessibility guidelines there, primarily based on the w keg, which is the world wide web consortiums, accessibility, content and six ability guidelines. Okay, thank you for question that. Because we have george in jail on tony? Yes, i apologize. You just walk in front of the prison? No. Yes, i wanted teo put it out there because it’s it’s an important resource. So it’s w c a g and it’s finding online. You see a g? Yes. Okay. Okay. So, so any any federal money, you’re getting grants for service or whatever, but anything at all and the critically this law applies to not just your public facing website, but anything that you use internally as well. So even if it’s just in internal that on ly the other staff members see all the only your millennial staff is using correct yes, it’s pretty burdens. Yeah, so it’s it’s pretty it’s pretty massive. But this is especially critical to seniors and older adults because forty percent of people above the age of sixty five have some sort of disability compared to twenty percent of the general population. And so, if you’re did, if you’re designing for seniors, you’re designing with accessibility in mind. Okay, dahna let’s. See where should we go testing you? So you do the individual testing. So your roll. Justin is more than quantitative research. About bigger, bigger picture recent yeah, my role in the presentation was sort of the higher level trends and another another thing that we all talked about in all near and dear buses, the impact of social media on things you know, we hear a lot about facebook and twitter and linked in and other things nowadays. And so again, there’s another myth that, well, seniors aren’t on technology and they’re definitely not on social media, which is absolutely false also good. The majority of seniors are on some form of social media, most likely facebook, and so if you think about you need to think about how to meet them where they are just convention on our in our engagement earlier today and that’s going to be mostly on facebook, you know, if you’re trying to get people and get them to interact, they’re going to be in a special channel, they’re going to be in facebook, they’re probably not going to be on twitter very often. There’s another myth twitter’s everywhere only thirteen percent of americans used twitter on a regular basis and of course, we all know one of them right here two hundred, chief, so thirteen percent use it on a regular basis thirteen percent of americans use twitter, so? So if you have an older population, you probably shouldn’t spend too much time on your twitter strategy, which is something we worry about, p r all the time you should think about facebook and think about other channels and think about websites and e mail because that’s, where you’re going to find i like coming back to you not because you thought i looked like john mackerel, but, you know, so it provides the broader context. Yeah, i was okay. And then jessica, you’ve done the individual you use your studies? Yes, sitting with seniors watching them way have devices that watch their eyes on a cz they navigate website. No screen reading studies are available from larger group screen reading, so that technology exists you, khun tracking studies tracking studies labbate which yeah, and then those can develop heat maps that will indicate where someone looks on a site but generally speaking, in terms of how seniors look at a website, it’s not very different from how most of us do most of us like to scan websites, we don’t like to read them. The average amount of time you spend on a website is between around single web pages between thirty seconds and sixty seconds. There’s not a whole lot of time, people, people just try to get what they can and they leave on dh that’s true for seniors as well. They’re there for a purpose way know that they don’t come in through the home page. They came from somewhere else they were looking at or looking for something specific, they link to you, they found it, they leave, yes, so he might try to engage them somehow that gets into, you know, marketing and the web site design, but but leave that aside buy-in they came for something specific, and they’re leaving after they get it correct and it’s interesting, because as webb has evolved over time, the home page has become less and less important because, as you said, they’re coming in from google and they’re landing on the pages that they’re looking for. And so for example, on the homepage is right overrated, for example, on our website, tooth wisdom dot or only eleven percent of our users come in through the home page and so it’s interesting. When you’re doing time evaluation oh, how much time should we think about the home page? Maybe eleven percent of your time, matt, i’m guessing. Does that vary for you? Is home page more important for charity? Navigator it’s actually less so so ten percent of our told my intuition eyes a data driven discussion. Ten percent of our total web page views heir of the home page so not not even landing on it. Just visiting it any point during your visit? Ok? Eso there’s there’s ah it’s a similar thing and i think, really the we mentioned five oh, wait like five oh, wait doesn’t talk doesn’t speak it all to how people move through your sight how they locate information on your site it’s about the visibility, the readability, the color contrast so it’s it’s still very important to talk to your users do the kind of studies that jessica did because you’re not going to know you can be one hundred percent five oh, wait compliant and have xero users able tto do what they’re trying to do when they come to your site. That’s absolutely true there’s a difference between accessibility, compliance and accessibility and practice, you have a loss that’s a minimum standard, right? But this is not going as far as you’re describing now. So, matt, you you’re straddling an interesting position because you said, uh, the elder population is most of your users, but you’re the younger population is growing, so you’re constantly straddling. How do you how do you rationalize that? So part of it is we we addressed it to our channels, so so our website, our facebook tend to have an old, older audience. Our twitter followers, as justin noted, tend to be younger, so we can we can sort of target content that way. Another big part of what we have to look at is just we can’t way sort of can never make a really drastic change to something on our website, because that will throw our senior audience even though a younger audiences is almost surprised when you go when i go to a website and nothing’s changed since the last time i’m there that’s sort of the anomaly, but with supporting older users, we’ve made what we thought were very simple changes to our search results page, and it throws people off and they don’t. Understand that it’s not the final destination, it’s just you have to click through to get to the data, and people are people ask us, you know, where did all the data go? Why did you take away all this information when it’s just they’re looking at a searchers all not at the page that used to be looking at so we go, let me go to justin. This is this has implications around the it’s, the way seniors air using the technology. So you’ve demystified ho are not demystified debunk these myths that, as jessica did to seniors or not using technology, they’re not engaged with it, but how they’re using it and their understanding of it is different. I mean, it’s not as sophisticated as someone who grew up with it. Yeah, it has more exposure. Yeah, i think it’s probably not a sophisticated, but they bring their kind of wisdom and life experience to it. So another thing is, what do you really believe when when you see things on the internet? We did this siri’s that things based on the whole fake news and other stuff to look at, how many people actually get news from facebook believe the news and what do they do have someone post something that they don’t like? So what we found is only about one in ten people now believe what they see in social media is news good. Only about a third of those people click through to actually look at the original content about, like, three percent it’s a very small number on then. But the other interesting thing is seniors less likely to have this one bad behavior, which is diferente de follow people who have a different opinion than them? The younger generations are much more likely tio unfriend or unfollowed someone let’s say, tony of a different opinion than idea about politics or some social thing. Seniors are going to ignore it. Younger people are going basically opt out of you and what that means and you feeling about the implication is we all are just star in our own personal echo chamber, right? What we hear, what we want to hear, we’re only talking people have the same opinion and i think that’s a very dangerous point, you know, america’s based on diversity in the melting pot, and if you’re not hearing people from other cultures or believes our angles, whether you think they’re right or not, you should at least listen. Seniors do that younger people do not very interesting. Okay, so dahna matt, i’m interested in what was the little change you made to the search page, that through seniors that you thought was not a big deal, so we actually we service mohr information onto the search result and gave you mohr functionality via the searchers, always doing things like the result s o that the fact that all that functionality and information was showing up on the search page, people didn’t didn’t understand anymore that they had to click in to a charity’s page to see that high that maurin dept is more in depth. They thought they thought you had a cat in a diddle, the right all the all the information down to just what they’re seeing on this screen, right? The one after the after i click search. Exactly, okay, kapin ate it. Is that the right use of the word? Shorten? Keep it simple, alright, reduced, all right, got it. Some best practices. You ah, from your seminar from the workshop description, you promised them best practices for helping the over sixty five, population sharing you s oh, they’re posted on the handshake from our session, which is eighteen ntcdinosaur okay, very good. So we have them posted there, and you should also be ableto flip through materials and find access to those slides. So some of the overarching principles the first one, which is very important is be big, be bold and be obvious. And so this has to do with create things in large text. High contrast, is it good enough? Text tohave a texting, larger obstruction lodging button it’s not that it’s a it’s a good thing to add it’s a nice feature, but you also have to expect quite a lot of people won’t see that available on dh so fun side, but if you make the guy larger, big that’s not still not adequate, so that goes that’s. A lot of people just will ignore that part of the screen, usually because they don’t visually identify it as the thing they’re looking for, like you said, but making text minimum of a year, she educates. The host brings me along. I’m very gracious. I’m grateful for that. Okay? Minimum size, i think, is recommended at seventeen point font for website. Okay, what’s the way know what the average is? We know what typical website is. A lot of people have it smaller than that because standard booker print size is twelve point and so a lot of people rely on that print standard over fifty percent larger yeah, roughly almost fifty percent larger than the standard book. Okay, okay, big, bold and what was it obvious? And so matt and i talked about this senior sometimes having a difficult knowing which items air interact oppcoll and so we recommend, for example, of recognizing the highlight like they don’t know that, like a button is a button on dh, so you might need literal signifiers to make it look like it’s a three dimensional button with a shadow that you would push in three in real life that’s a literal signifier, but it gives a visual indication that something’s interactive ble and i think literal signifier that central ok previous conversation today i was talking with the woman and sheila warren about bitcoin blockchain that you’re talking about the wallet wallet in blockchain. Is that is that what it was? What was the literal signals? That a literal signifier? I would say so i would say so when we refer to something that’s traditional for something that’s new because blockchain is just yes, people just discovering what it even means or how people think of a floppy disk. Us the same little signified, right? Right. A literal signifier. Yeah. Okay, little signal. I always wondered what those were, but when you see a little bank for for your for your savings or something, okay, little signifier, thank you for that. Your host aggression, right? That phrase down okay. And having nothing to do with this conversation, but or very little to do with it. Okay, i used know that matt had talked about how some of the users on their site had also struggled with things that weren’t necessarily obviously buttons. But we’re click. Okay. You got some. You got some best practices for dealing with the sixty five over. Yes. So? So one of the things is is just to make a literal call out. So one of the things we did teo help with. Our search results problem was making sure that there was there was words that said mohr details or more info, something that even though it’s a link and it’s blue and it looks just like every other charity name link that’s in the search results, the fact that it was more of a call to action and clearly something that if you’re saying, oh, i wonder where the details went, you could click on that thing, and it would take you to the following paige so just things that that sort of are very clear next steps or calls to action. The other thing that we’ve done is pages that might be a dead end, like if you click into a history of donation and you’re looking at an individual donation you made and you want to get back to the list for a lot of younger users don’t know they have to hit the back button, but we have we’ll actually put a button that says, you know, return to my donations so that it’s very clear that there’s always a way out from from whatever page you’re on and sort of similar, just sort of having bread crumbs. Sort of at the top of a page that would list sort of the hierarchy within the sight of the page that you’re currently at. So any anything that that sort of keeps people when, when they might think, oh, now i’m stuck. I don’t know where to go next e-giving them sort of an escape valve or an obvious thing to click on has the next step what are the breadcrumbs? What breadcrumbs on pages so breadcrumbs would be like if if you’re if you’re at the top of the charity navigator page and you click into a category and then it cause it will show you the category you clicked on as we list the causes within that cattle. Are you okay? Trail that contrary? Yeah, apple does that. I think they pioneered a lot of websites. Will have that sort of at the top. You are in the nest, right? Baizman nesting. Okay. Okay, justine, i don’t want to leave you out of the best practices conversation, but you know that you’re part of the bone, and i cracked. I definitely have about okay. And all of us share this theory, which is do more research. I mean, i think that the number one stumbling block block that people have and mac gave great examples and just cut you have to know your audience and do research to understand how they’re using your product or your website or whatever and sit down talk of them. It doesn’t have to be expensive, it doesn’t have to be a long process that could be a small focus group of granny’s at home or it could be your friends and family, but do research and have a discipline way. One cautionary note that i’ll put out. I don’t want to get in the acronym jail, but be calm argast drug in jail don’t ruin my little signals are like in jail, the literacy that are the literary sent a liberation, but the idea is don’t collect more data than you need because the gdpr is coming general data protection requirements from europe and so everyone in the united states, if they deal with european counterparts, is going to be required. Tio give people who are citizens of europe and the uk, the ability tio, act like they never visited your sight. Are they you know they could be for gotten and it’s very hard, the finds are extremely expensive. They’re meant to be business shutting fines and so don’t collect the any personally identifiable information you don’t absolutely need and have a way for people opt out of that, let them know what you have and have a way to get rid of it because that’s the requirement and starts at the end of may know yeah, i’ve been doing a lot of reading about that. We covered it on non-profit radio a couple months ago. Yeah, yeah it’s a tough one. But again, you know, the my final answer is you do research, it could be informal can be formal, but gets a users and have a feedback channel because we live in a dynamic world and people expect change. Okay, although matt, when people see change, they don’t always know how to react to it. And sometimes they get panicky. Yeah, and that’s the kind of thing that having a group to test that with, you know i can help you sort of a void that that stumbling block so so even even just being ableto put it in front of a small group of people who are in a representative portion of your audience, you know, putting putting in front of my developers is not a way to know if if are our older audiences going tto find a problem, you have some seniors come out to new jersey, you’re you’re in a small town into joe’s we are alleged wort know what is not gonna rock gonna rock. So so we want we it’s something we want to do more of way. Haven’t we haven’t done it? Jessica’s been ableto really incorporated into her process much more than we have. Okay, we do it all the time. And the thing we always say is you get out of your own conference room. Talk to real people, i think that’s very good advice for a lot of it. Also rates back to what you were talking about. You know, night narrowing your circle of of influence that you allow in, you know, but let’s, get out a little that’s. Good for life. Okay? We have to have, like, a minute or so left. Who wants to wants to put the finishing touches on this subject? A little motivation. Jessica, i’m gonna give it to me, okay? Because i started down that end with with justin, so let’s go. All right, so i think, oh, my gosh, no, i’m on the way they were talking to a friend, you know? We said, you know what i’ve been doing this work? Why is this so important? I think it’s very important, especially in the non-profit community that we don’t just talk the talk, but we walk the walk, and so if we say we’re trying to serve a specific population, it’s very important that we do the work to actually do that. And i believe that building tools and resources and technology for seniors is a way that we can live our mission and serve that population. That’s it rubber. Okay, she’s, jessica meister webb and you ex specialists at oral health america. Well, she’s not also mad dragon, but seated next to her is matt dragon and he’s, a director of engineering at charity navigator, and justin greaves, senior vice president of research porter novelli, justin sorry, jessica and justin. Thank you very much. Thank you. Thank you. This interview has been sponsored by network for good, easy to use dahna management and fund-raising software for non-profits and this is tony martignetti non-profit radio coverage of eighteen ntc and i thank you for being with us. We need to take a break. Wagener, cpas they go beyond the numbers. They’re covering your essentials nine, ninety and audit before they go beyond the numbers. So first is the essentials. Then they go beyond the numbers. Check the matter whether cps dot com start your due diligence there. Then use the contact page or better go in real life. Pick up the phone and talk to you. Eat hooch doom the partner there. Wetness cpas dot com now time for tony’s take two. Thank you. However you’re listening live podcast am fm affiliate if you’re getting my insider alerts each week thank you. I am very glad i’m very grateful that you are with us. Thank you very much. Now let’s, go to grants for newbies. Welcome to tony martignetti non-profit radio coverage of the twenty eighteen non-profit technology conference coming to you from the convention center new orleans. This interview, like all our ntcdinosaur views, is sponsored by network for good, easy to use donor-centric software for non-profits i guess now are janice chan she’s, a tech training specialist. For development and alumni relations. Maybe the tech training special, the one of the only are you the guy? I am a team of one seam of one. She is the tech training specialist in development and alumni relations for johns hopkins institutions, and daniel faulkner is donor engagement coordinator for baltimore community foundation. Ladies welcome. Thank you for having a son like you. Your topic is grant proposals for newbies, bootstrapping research and preparations so that’s perfect, actually, for our audience of twelve thousand small and midsize non-profits some of whom may not be doing grants don’t don’t have to get started on grant’s research. You don’t know how to start putting. Well, there’s a paper depends hyre anymore, but doing out online forms, you know, and that probably should be in the fund-raising mix. You think, daniel, for most be a consideration. Definitely it’s, it’s, it’s. A robust process. But once you get it, handle it it’s really easy to follow year after year. So if you could work it into your schedule it’s definitely worth going active. Okay. Okay, janice, anything you want to add to the motivation step i think you get it gets easier. The first one is always tough to figure out, and it gets easier as time goes on, so don’t get discouraged by exactly first one. Exactly number five will be easier than number one. Exactly. Okay, okay, let’s, talk about some of the research, you know. How do you how do you, uh, find out about grants that might be appropriate for u s o for me, i look for free and easy sources. We love free on free it’s always great. I will plug one, which is foundation center. They have a great website to find funding opportunities they have. If you in baltimore, if you go to a public library, you can actually access their account free. They’re free full membership, most libraries or institutions, educational institutions have a membership through them. So that’s a great resource. If you’re looking for nine nineties, you want information about funders? I use them a lot. Their office in d c is great because they’re really if you call, they’re willing to help you and they’re all volunteered face or they have classes webinars that are free. So i use that a lot in my day today foundation research you khun i’m sorry foundation sent to research. You could do any any of their affiliated library in that country. Exactly. There are many there that you don’t have to be a subscriber. You there so we can be who you want to do for your desktop. You won’t get as many features, but the features that are offered through their free on account justice. Good there are okay. The other other janice free resource is that we could take advantage of besides foundations dahna sure grantspace go for any federal funding and that’s that’s up your alley and you’re usually a lot of states will have a local council of grantmaker zor of foundations, community foundations, humor sort of have a consortium and you can sort of go to one place and get some of them, even have a common common form. Okay, okay. Others other we love free resource is anything besides, maybe your community group. I know. In new york, there’s new york regional duitz association of grantmaker is nigh rag. So there’s that goes well, the foundation center. Any others were involved when we have a bag, which is another resource, like a bag thing. Well, i would say community foundations are a great way. Usually most their websites give a general opportunity list of what’s going on for their fund holders. So in baltimore, we have over eight hundred funds that come through our foundation. So that’s a great source. If you know your community foundation, get in contact with them to see what’s available and how they can help. Okay? Okay, anymore i’ll keep asking. You say there are no more also like your state or local organization of a non-profit associations. So, maryland, the suspicion non-profit organizations has some of those. Resource is that you can, you know, make an appointment schedule to use as well. Ok, for research there, there for research research. Resource is also okay. Okay. Anything else? I think that covers everything the free and easy. The user friendly ones that are a great start there won’t overwhelm people. Those are really good sources to use when you’re first starting out. Okay. These are also for not only finding well grants, doing your own research around foundations that may fundez your fundez or work. These are all resource. Is that exactly that? Well, okay. Okay. What’s, the next step. So now we now we know where we should be applying. We’re taking it step by step. Danielle, where should we where do we go next? Well, for me, after i’ve done all the research, i have a proponent of writing one grant and then from there outsourcing it and using it to write many multi purpose. Exactly. I call it my my thanksgiving dinner of granting if you go one grantspace irv’s, everyone. So that’s, where most of my work comes in, i would say gathering information that pertinent to your organizations, so that might be your mission statement all your financial papers on the irs, things working with your program team to make sure you have the right lingo in a language down to explain the project that you’re want funding for take some real time to gather that all in one location. So when you sit down and write, you don’t have to go and have to go back and forth. I’m a really big component of doing all the hard work first, so then you can focus on the writing if you that’s not your strong point there’s also a point that’s tangential to that which is make sure you follow all the instructions exactly. Hide everything just for doesn’t really matter how burdensome you think it is. Yes. And they say twelve twelve point fonts on double do it, it’s not a suggestion. Find tabs? Yeah, ever. What was jonas finder town that they need to be labeled? Just do it. Okay, it’s like, in that sense, it drives me of dealing with government bureaucracy. I’m just they may ask things that don’t make sense to you, but and it may not even make sense to the people who are asking for it. It may have been twenty years ago, but just do it okay, just comply. You know you’re asking for their their support. You gotta comply, right? And i’d like to add a point to that to write figuring out like one of things we talked about our session was having a go or no go less right there’s things that yeah, there’s some hoops that you’re going to jump through it’s going to be worth it. But you also wanna they’re going to be some things that maybe is a stretch too far for organizations. Kind of taking you off mission. You’re kind of drifting. From things. So you want to make sure that that’s really feasible, invisible as well? Okay, that’s a very good point, especially in terms of mission, you know, it’s only it’s only sort of related to what you do, you know, they’re going to read through that, right? And you’re probably gonna be unsuccessful in the grant anyway, you know. So why try toe conform your work, tio what they’re looking for? Better to stick with exactly what you do, find funders for that makes it ok. But look at the different angles of what it is that you do that might be appealing to that funder, but it’s, so good to be at the end of day. What you’re actually trying to find accomplice, you gotta be on the same page, okay? Oppcoll you talk about i’m just drawing from what was in your session description? Oh, interpreting instructions is that is that basically what we’re talking about? Or is there more spending one? Yeah, just read them. I would have after you’ve written the actual brand and this is way after have someone not associated with the organization or maybe a co worker who’s, not in the process. Read the instructions of unread your grants so they can look at it from a different eye. Make sure you hit all the targets because if you’re in it and your writing it, you might think you answered that question correctly, but in reality he didn’t, and someone outside of your space well under sand so i would definitely, if you have the time, try to get someone outside of your world to read it and the instructions fired-up anything that janice you want to add, i think also, i don’t like to start with what’s needed less when i go through the instructions like, okay, let’s, before we can gather everything’s, make that checklist that i don’t lose something or i can get somebody else rolling on whatever i need, i need their help with. Okay. Last november, i hosted a panel at the foundation center. I’ve done a fair amount of speaking there. It was not a great writer or professional, but it was a panel of grayce grant oars, funders and one non-profit and the subject matter was building a relationship with the institution, even including at the applications, you know, some some explicitly say no calls. So oppcoll but others are more open to communication or maybe it’s no calls and, you know, we take emails, but talk a little about that early stage where you’re still rating, having getting questions answered, you know, not being afraid, anybody? Well, i’ve never come across a call for a proposal that didn’t have instructions on if you have questions during the process, they always air usually upfront about that which they prefer follow that to a t and that that’s what i told my freelance clients the same way, you know, if you do have a question, let me go through that process for you, but don’t like magically run into that person for that thunder that’s not really appropriate, but follow their rules just like the instructions for the grant follow the rules. What do you mean that people see through that stuff? Yeah, you know, it becomes law fake and phony, and you don’t want that, i don’t know and if the end, if they don’t write, i mean funders know they’ve your non-profit what you’re looking for us funding, right? Like that’s already in the back, right? You want to you want to find out? What? What it is that that fundez hoping to achieve through their grantmaking so that you can line that up. But i think also, if they don’t have explosives constructions about, don’t call, don’t e mail anything like that, right? You know, it doesn’t mean i don’t feel like you can’t. You’re like, you know what? Like our boardmember knows somebody on their board, let’s, just see if that would be okay to have a meeting. Tto, learn more and meet with their program officer to see you. Is this a good fit? Doesn’t line up or, you know, it should be it go looking elsewhere. Good. How about tracking deadline? Make sure we go to a lot of details were like twenty five minutes, yeah, don’t hold back, don’t hold out on non-profit video sures deadline, so deadlines ah, and i’m one of those people would put, like, you know, two weeks ahead of the actual deadline on my calendar, but i think that there are a lot more, you know, when i did a lot of my grantwriting is before a lot of project management skills were easier to use and they are, so i just put a lot of things in a spreadsheet on dh kind of, like project manage things that way think they’re a lot more project management tools now, right where you can put in due date it’s gonna trigger reminder and send you an email or, you know, when you log into that system, et cetera, but i think that that is really key, because if you you know, if you don’t similar, like if you’re applying for a job, you don’t follow the instructions, you don’t meet their time frames, you don’t show that you’re respectful of their time, they’re going like, why am i exactly? We have a deadline it’s an easy right off that in the next way didn’t say postmark said, bye you know you’re gonna be disqualified our land and also building and buffer times using technology. First of all, that’s a technology help brovey times yeah, you’re not gonna be able to devote a solid week to this, so don’t leave five business days before the deadline to get started on that right? Be realistic about what you can do in the time for him, a lot of opportunities may pop up it’s a rare with grants cause cycles are pretty much the same, but be realistic if you are a team of one r office that small, i don’t think you can pull off the whole grant and a time frame of a month that’s a lot of work to do for one person if you’re a small office buy-in some opportunities you have to wait for just go after next year, but yeah, be realistic about those deadlines and don’t think you could just write a grant overnight. I thought clients asked me that, and i always turned them down right away. No, you won’t get my best work at that, so yeah. Just be realistic about what you can produce. What your staff can take on that’s also related to what we were just talking about it, asking questions of the the foundation of the thunder. You know, if the question is coming the day before the due date yeah, that looks back that you know, that even you can’t mask it. They know they’re down you again. You’re gonna be gonna be found out. So all right, plan ahead. Leave yourself enough time. So even a month is really not enough time for a small shop. I like to do at least four to six months and that’s if everything is weight, should be. But there are those rare occasions where something pops up. You can’t miss out, you need it. That’s where i would say if you’ve already written that one grant, you’re prepared already so you can dust it off for what you need from it. And you can apply to that one that pops up within a month. Otherwise, i probably wouldn’t go under a month just because of what you have to produce. If it’s a brand new grant and if they’re asking for a lot. Of extra things that you don’t have time to produce in a you know, good manner, i think the weather you’re starting from scratch like your writing a grand for a new program that you haven’t had to write one for me for right? Like a lot of stuff you can recycle, but some things you can’t or like, they’re taking a very different tack on whatever it is you’re doing. I think the other thing is that the attachments, right? If they want their like budget for mated, a format, a specific way, you you know, your finance person doesn’t have that time, right? So i think just being cognizant of that and being cognizant, what you’re asking of your coworkers will also make the process smoother because you’re always like, i always worked closely with the finance people with our program south and the better relationships i had with them, like, okay, let’s, be realistic about this and also is this realistic for me to ask for? Or is there are there some adjustments that we should make that’s so meet the put the funder is looking for, but that aren’t going to be just a pain for everybody to actually implement if you get the grand also good point too you’re going to be counting on other people? Or is that another reason to allow enough time? Exactly? I don’t want to make enemies in your you got enough opportunity. Do that elsewhere around. Same team here. Okay, i gotta take a break. You’ve heard the talis moughniyah lll from lee elementary school, where they’re getting a monthly donation from tell us for the credit card processing of a parent owned company that’s the secret to the monthly pass of revenue from tell us, ask the people close to your organization who owned businesses that would they switch to tell us that’s the key? Get those insiders started tony dahna em a slash tony tell us now back to grants for newbies anything else around this discussion about deadlines? More hold out on us now don’t wait to submit an online application so the last day like i always i actually block, would block off time on my calendar because i definitely like the day before submitted and like their website has gone down, you know, like will this count against us? We don’t know, maybe we should have submitted it earlier, and so then you end up panicking about it. You know why you schedule it, like at least three days in a fans for, like, an online submission, or, you know, maybe till i get it in the mail, get it, you know, tracks, you know, it’s worth getting a track for that piece of minds. I once drove across town and actually dropped it off. But that’s, an idea you got there twenty minutes before that funders office closed. Got there, just in the nick of time. It was a day off, but that was not ideal. Don’t do that. Don’t do that. Don’t let this happen to your exact a proud moment, okay, but thanks for sharing. Hyre. A prepper preparing for online submissions. We just talked about that clearly. Tips for online. We got more time to get now, when is your sessions? Have you had it? This morning. Okay. Now you spoke for an hour on this topic. And you? We did. Okay. What? I think it was just right. Join now. We’ve been together for seventeen minutes. So are like sixteen minutes. We have a minute of prep. You got more. Don’t hold out on us. Ah, fun fact about me. I love reading nine nineties that’s. If you know what those are, the virus form nine. Ninety. Exact wired by latto you like you’re not talking about the easy no, no, no, no. Thirty patients postcard postcard don’t no, no, actually, i started high school with a non-profit i was volunteering for that’s how we fund-raising to come back because we’re all volunteers so i was taught very of sixteen. Seventeen howto break them down and i enjoy it now for sure somebody tips on how to decipher how to get out of the good things to know you can find out who you need to contact as far as who to invite to her events, if you’re afraid that religion is the foundation, you’re looking at the wound, yes, so they have to list who was involved with our foundation. So i’m talking about their board, who their highest paid person is our persons, you don’t have to disclose your five thing exactly he’s on the nine, ninety okay would say if you are not inviting those people to her events, you should, because those are the people who have power clearly in that organization. If they don’t know who you are and you’re not on their radar, you should be, and that list it verifies, hey, they’re important to be on this form. I should probably know who they are, and they should know who i am so that i always tell people check that list out is web sites aren’t always updated quickly on dh that’s, a yearly thing that the irs form also their disclosure of where they give money. People can say a lot of things, but what they report to the arrests have to be legit, so looking at how much they give tio organizations that are like yours, so if you’re, you know, arts organization and you find a nine ninety where they’ve given in the past, but their highest gift has been two thousand dollars. I wouldn’t go for them for ten thousand dollars. I would stay in that range of okay under two thousand it’s the first time, maybe a thousand, but it gives you a good indication of what they’re capable of giving that’s also looking at their salaries if their executive director only makes fifty thousand and you need that probably shouldn’t ask for fifty thousand. But you should definitely okay, little things like that where you can break that down on nine nineties there free. You don’t have to. Everyone has tohave one. Some of them are located on people’s websites, so they’re really easy to find this buy-in store have foundation. They d’oh d’oh scores another one. I sir, has its foundation, of course, has attorney xero back-up probono also happens. We’re together database e-giving well, yeah, yeah, so little things like that. I kind of check on what i do take on a freelance client and they say, oh, i want to go after this grant, i check out that foundation first and say, is this worth your time? Because they might have grand ideas off. Oh, they’ll give me this when in reality no, they’re not so it’s. A good way to double check yourself and it’s a free source and they have to give it something else that can happen is referrals from board members, but not bona fide like just right. Oh, i heard i heard the rockefellers funded. Yeah, great. You know, let’s see, if that i dont happen, you know our work, you know, they have a lot of money, a rockefeller have a lot of money and gets to exactly everybody knows that. And if they’re not allied with what we’re doing now, what’s the point. Sometimes you have to press back, push back. Otherwise you’re going to be real. Or if you find in baltimore, we have certain family foundations where they give to similar organizations throughout the year if you’re new on the scene and saying, hey, is this a good opportunity or good contact? Tohave you can find similar people are doing your work and say, well, they’ve already got a contact with them. They might like me too. So it’s a good way to say like, are we on the same level, you know. Will they even, like, welcome, ian, if they’re already on that same mind. So i like to look at that. Zoho your peers are exactly know your peers are going after. So you khun get a piece of that pie. Okay. All right. Those were excellent. Thank you, danielle. Insider like pro tips for the nine. Ninety it’s. A weird thing i liked. I glad somebody likes to look at them. It’s mitch, what else? We got several minutes together. Somebody but somebody had brought up like they had this sort of weird program model. And anyhow, i think one of things that’s important to think about is as much as we harp on following the instructions and following, you know, everything that they asked for the tea. Like what? Their contact preferences are, et cetera. Also don’t feel like you should be boston by that. Right. So that’s that’s, i think where working your network has the potential. Teo, open up. You know, other ideas. So i get in terms of corporate funders. Right, corp corporations usually have both, like the they might have a corporate foundation, but there’s a marketing dollars that they give. Out of to write for a slightly different reasons, right? But if you have a conversation with whoever’s in charge of giving right, or even if it’s somebody in their corporate social responsibility department, right, you can have that conversation about, you know it does this make here’s what we’re doing here, some opportunities for your organization to get involved, you know, maybe if employees engagements important to them, whatever it is, right? You finding out what that angle is for, what they’re trying to achieve through there giving right, whether it’s on the marketing event sponsorship side or they really like that grants more formal grantmaking side for it or some bridge of the combination of the two right, and then also corporations, national corporations in this half like local community e-giving where that local store of, you know, say of a large chain store, they might have that store manager might have the ability to give out small grantspace right, it’s a good way to get your foot in the door and say like, hey, can we get we work across the state? Can we get? Is it possible to get funding at that state level? So i think don’t be afraid to sort of, like, figure out what is your foot in the door to start that conversation with them and that’s also where you can find out. Okay, you know what? Maybe this isn’t really good fit, but people move around to write and they remember you like you’ve had a really good relationship with them. You’ve, like, always kept him updated, invited them to your events, right? See what we’re doing, even if you’re not doing it right now, maybe you personally, like i would make, you know, like we’ve gotten i’ve seen people like, you know, like, okay, my company isn’t doing right now make a small personal gift because i think you guys are doing great work, right? And those people have moved, and i’ve also see them come back and say, like, you know what? I’m a different organization that now funds programs like yours, so you know, like, the more you can build those relationships and have those conversations just get on people’s radars, as danny mentioned, the more people you know, just like personal networking, the more people know what you’re doing and see that impact it has, then i think that’s more people can advocate for you. Someone who’s volunteered to re grants for review. Ah lot of the decisions come down to do i know who this person is. Do i know who this grant us for? Andi it’s very shallow thing to say like, well, i don’t know who that is, why i give money even though they’re doing great work, but it’s a reality. If you’re not on their radar, why would they take a chance on giving this x amount of money? So you really do have to think about how you’re engaging those people that you’re going after and don’t just approach them when you need money approached me around so they know who you are and they feel comfortable getting with that amount of money that isn’t that the same as what we do with individual? Yes, come to the clinic and engaged. We educate them just like them. And then, you know, the ultimately that there may very well be a solicitation for some, you know, for something and and janice, you’re point is very good to terms of corporate, you know, it’s not only about money, but employee engagement, your opportunities it’s often very important, right? Or if they’re start opening headquarters in a new community, and then i have a relationship with that community, and you, d’oh, right, that’s, a good place to position yourself as well. Okay, uh, we still have another couple of minutes left, like men and a half or so together. Daniel, i guess. My three takeaways for writing, because that’s, my background study, playwriting. But this is how i get to write as well. It’s all over it’s weird, but i would definitely say, win or lose, funded or not, i was under thank you letter i’m a big proponent of thank you letters that’s part of the follow-up you never know when friend funding will become available. So that little piece of thank you, you know, regardless, we’ll keep them engage. I always say simple equals fundez so you might have a beautiful paragraph about everything you’re doing, but when it gets down to it, it might be too much. So that goes back to the instructions. If they have a word limit, follow it. But also you’re getting too wording and just what you’re doing. Just take it out. They really want to look at the numbers and the outcomes and how they’re going to get that money back if there is opportunity for that looked like that. And then your last one kind of brief. Last one said you had three three takeaway? No, i don’t never mind. Okay. Thinking. Sorry, right to protest to yeah, those are the two big ones too big to take away. Okay. All right. We are going to leave it there. All right, so my pleasure they are. They are jenise chan, the technical training specialist in development and alumni relations for johns hopkins institutions on danielle faulkner dahna engagement coordinator at baltimore community foundation. It sounds like she’s also a freelancer. Yes. Okay. Okay. Girl right. That’s, the freelance for arts funding in baltimore city. We’re looking for that girl right where you are, right? Tio? Yep, like playwright. Okay. Danielle janis, thanks so much. So much. Tony martignetti non-profit radio coverage of eighteen, ninety si, thank you for being with us. This interview sponsored by network for good, easy to use donor-centric software for non-profits, thanks so much next week. Storytelling and free facebook fund-raising if you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant radio by wagner, cps guiding you beyond the numbers wetness, cps dot com and by telus credit card and payment processing, your passive revenue stream durney dahna slash tony tello’s, a creative producers claire meyerhoff family boats in the line producer shows social media is by susan chavez and our music is by scott stein of brooklyn. You with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. You’re listening to the talking, alternate network, waiting to get you thinking. Nothing. Good. Hello, this is bruce chamlong, host of the web design and technology coach. Join me and my guests every tuesday from eight to nine pm as we discussed the latest in web design, social media, marketing, search, engine optimization and technology way also discussed popular topics, including ward press, making money online, better koegler rankings and more every month way. 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15 NTC Videos: Technology

This set of Nonprofit Radio videos from the 2015 Nonprofit Technology Conference is focused on NTEN, the Nonprofit Technology Network’s, primary work: tech for nonprofits.

The NTC Videos: Work Smarter

The second set of Nonprofit Radio video interviews from #15NTC, the Nonprofit Technology Conference, hosted by NTEN, the Nonprofit Technology Network. Including distance collaboration, the cloud, Beth Kanter and Ritu Sharma.

The 15NTC Videos: 1-4

Tony Martignetti Nonprofit Radio video interviews from the 2015 Nonprofit Technology Conference, hosted by NTEN, the Nonprofit Technology Network. These are the first of 25 #15NTC videos, on YouTube at realtonymartignetti.

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Nonprofit Radio for July 19, 2013: Relationships & Tumblr Tactics

Big Nonprofit Ideas for the Other 95%

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Maria Cuomo Cole
Maria Cuomo Cole: Relationships

Maria Cuomo Cole, philanthropist and board chair of HELP USA, shares the professional value of all her relationships (including her mom!) and how they’ve helped her and HELP USA succeed. We talked at the June meeting of Executive Women in Nonprofits, part of the NY Society of Association Executives (NYSAE).



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Amy Sample Ward
Amy Sample Ward: Tumblr Tactics

Amy Sample Ward, our social media contributor, co-author of “Social Change Anytime Everywhere” and CEO of NTEN explains the value of micro-blog site Tumblr, how to decide whether you should be in, and how to get started.



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Durney hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s friday, july nineteen oh, i hope you’re with me last week why i didn’t do it dermatitis if it came to my attention that you had missed measuring the network non-profit with beth cantor she’s, co author of the network non-profit and measuring the network’s non-profit and she talked to me a tte fund-raising day last month about wide engagement and measuring your multi-channel outcomes and goodbye google alerts maria simple, our prospect research contributor and the prospect finder had free alternatives in case google alerts disappear this week. Mario cuomo, cole on relationships miss cole, a philanthropist and board chair of help yusa shares the professional value of all of her relationships, including her mom and how they’ve helped her and help yusa succeed. We talked at the june meeting of executive women in non-profits, which is a part of the new york society of association executives and tumbler tactics. Amy sample ward, our social media contributor, co author of social change, anytime everywhere and ceo of inten, explains the value of tumbler how to decide whether you should be in tumbler, blogging and how to get started between the guests on tony’s, take two there’s a myth going around planned e-giving that we’ve got planned e-giving covered, and i think a lot of non-profits actually don’t have it covered talk about that. My pleasure. Now, to introduce my interview with maria cuomo cole, i do want you to know that the second half of this interview so after the break, there’s a part of the discussion because we at the meeting, we opened up the conversation to a broad discussion. Part of discussion is kind of quiet, little low. I know about it already. You don’t have to tweet or email everything i know, but a couple of women said some very poignant things about relationships in their lives, and i wanted to include it. It’s, not silent, but if you have had headsets or earbuds, you may wanna use those in the second half of this maria cuomo cool interview. Here you go, everyone welcome. We’re at a meeting of the executive women in non-profits a shared interest group of the new york society of association executives. You will find them at n y. U s a net dahna that was the obligatory video in trim for this will be on youtube in a couple of weeks, and you’ll all get the link from holly and very shortly, it’ll also beyond my pad podcast on a non-profit radio you’re talking about relationships today and first i’m goingto have a chat with maria, and then after that, we’re going to open it up and have you share some stories about relationships that have been important to you personally or professionally and how those have helped you professionally. Lots of different kinds of relationships, whether their peers, people working for you people work. You work for mentor mentee, lots of different possibilities. I’m very pleased to introduce my voice. Just crack. Did you hear that? Pleased to like a sixteen bad alex. Like a sixteen year old, my voice is cracked. Very pleased to introduce maria cuomo. Cole she’s, the chair of the board of help yusa, a leading developer of housing for those suffering homelessness and low income she blocks for the huffington post she’s, a film producer and a philanthropist. We’re gonna learn more about all of her work. Maria cuomo, call. Welcome. Thank you it’s a real pleasure to have you. Why don’t you start telling us a little about maura about help us? We’ll help you say, uh, well, our mission is to create opportunities through housing and services to help stabilize families and crises and individuals and crises who are not living independently. Andare are long term mission is to help those individuals sustain housing stability. And we do that through a very innovative a real estate model of permanent housing with support services on site, child care services, employment, mental health counseling, etcetera. Is there also something transitional before people are bottle? Actually, yes. The model was actually created in the nineteen eighties. Find my brother andrew, um, during the koch administration as a family transitional homeless model and that that model has grown in new york. We have over two hundred colleagues today providing transitional homeless services and thie help model was named a congressional model in nineteen, eighty seven and b has become part of each administrations working with homeless populations across the country. Actually, our permanent housing model is a more sophisticated application, basically another another financial model that has enabled us to provide a long term permanent housing for the same populations um, including a lot of veterans latto very is a no that’s. Homelessness is a yeah fine problem. That’s unfortunately true. One and four homeless men is a veteran that’s been the case? Actually, for many years some say that the number is closer now to one point three one out of three. There are sixty one thousand homeless veterans each night, sleeping on the streets in america, which is just devastating for women as well. And for women, well, for female vets is a growing population that have that are largely underserved. Um and it’s, a population that help yusa has tailored programmes to accommodate there has been improvement. The va has quickly improved and expanded their services for women and for young for young veterans returning the Numbers were as high as 1 hundred twenty one even hyre two hundred thousand homeless veterans just three years ago. So so things are improving, but a great deal of work needs to be done quickly to accommodate our returning veterans. You have some interesting revenue sources, including comfort foods. I saw a chocolate. You, my brandraise sample. Try and focus for the morning. But no way try everything. Yes, we’ve been able to use our help, yusa, artwork and the brand for some social enterprises, we’re very fortunate to be one of the nineteen eighties non-profits in new york that benefited so generously by, uh, keep bearing such a remarkable talent artist philanthropist in his own right said such a generous spirit, the organization can’t achieve this kind of success and prominence on its own so let’s move and talk a little about relationships how have generally relationships been important? To help us is growth and to your, you know, your professional ball so well, i mean, relations abroad, a broad question, but i mean the very model, uh, of help usa, the innovative model is really one of public private sector partnership, and the model on lee only works because we have the interests of serving special needs constituency using private resources and public a public resource opportunity. So local governments, state government, federal government, private banking communities, for-profit uh, businesses and individuals, all i have to really partner work together in order, tio, create a bill, help residents and provide services long term on dh for you personally, relationships, whether they’re let’s. Let’s, start with. Since there were talking about the organization, level your relationships with peers that other organisations, whether for-profit or non-profit, well, our community. I’m partial. I think that the new york city non-profit community as a whole is really, really the most robust, professional, sophisticated and collaborative in the country. Ground experience. Um, and i think we really set a standard here for communities around. Give a shout out for new york city, new york city. Relationships, collaboration. And now in our in our space of developing housing and services for special needs populations, uh, provider community has has been extremely collaborative through the years. In fact, when my my brother andrew was hud secretary, we were required in new york city to work as a consortium application for funding toe hood. So, you know, the mayor’s office communities, state and providers had to work cooperatively at designing assessment and and proposing strategies for support so there’s no greater exercise than to bring two hundred plus organisations into, uh, into one collaborative application process. Andi, i think the community works very well in maximizing core strengths, individual agencies to work with populations that they have the head home to the expertise to serve. Uh, i know our agency and many others try hyre very, very hard not to recreate the wheel. You know ourselves if we are providing services in the bronx for children. And the children’s aid society, for example, is a very prominent agency, of course in new york city for youth services. We’ve turned to them to ask them to help with, you know, with complimentary services for our homeless youth after school. And in many in many such examples, we’ve been able to better serve our populations on dh there could be challenges to in in for exam, for instance, bringing together two hundred organizations or even just partnering oneto one there has to be compromised and saying little about overcoming some of those challenge that’s true that’s true, i mean, i think that our experience has has been that when there is a need that another organization can serve and we’re providing, we’re providing whether it’s, the constituency, the population, the resource of our buildings, for example, we have beautiful community spaces and, you know, retail space that a lot of non-profits need to deliberative services so that’s ah, point of partnership and and, uh, coop cooperative collaboration, um, so we we really haven’t encountered i can’t say that we really encountered problems in that regard, it’s such a rich community in new york of service providers that we have been able to find partnerships to serve our families, our single homeless individuals, veterans, children and really enhance our overall delivery. Right now we take a break for a couple of seconds, and while we do, if you have your ah, you’re buds or headset. You may want to get it, because the second part of the upcoming segment, after the break is a little quiet, but very good, things said by the women who were there. Thanks. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our coaching and consultant services a guaranteed to lead toe. Right, groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation. Free consultation checkout on the website of ww dot covenant seven dot com are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect no more it’s time for action. Join me. Larry shot a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp, your neo-sage. Tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower radio dot com everytime was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com yeah, those watching from outside new york city. I hope your thing close attention because new york is not a unfriendly place should come. You should come. You should visit. You should collaborate. Way all know this here in the room. So i’m speaking to those who are watching from outside new york were not unfriendly here we welcome you. We want to work with you. We want to collaborate. Let’s, move to the personal side, i think dahna all of us benefit from personal mentor mentee relationships, maybe with peers. Other colleagues say little about how that’s helped your professional. Well, this is my twentieth year with help u s a all right, a measurable amount of time. Two decades. And i could say, you know, some of the relationships that we’ve developed through the years with private businesses with other non-profits have really helped our model flourish, you know? I can i can say kapin partnerships with unrelated businesses to specifically what we do with bloomingdale’s the retailer, we’ve had a very close partnership with them for now. Over fifteen years, serving children have been volunteermatch entering youth program. That’s got to mean that you have a good relationship with the ceo there or someone at the high level. And then you and the children from the ceo’s leadership, of course, is always essential and establishing the value of voluntarism within a company, certainly and cooperative spirit it’s gotta trick your spirit has to trickle down, but, you know, they have a fantastic executive team that really cares very much about giving back to the communities and our partnership that started in new york with volunteer mentoring after school mentoring for at risk youth has grown teo all of their forty stores across the country, really expanding our model and our service delivery. You have some specific advice for the relationship between the ceo or chair and the volunteer board of trustees within the organization to help us, you know, here, too, we’ve been blessed with tremendous, tremendous board leadership through the years, um, individuals who bring different sorts of talents and acumen to help us do what we do, which is a fairly sophisticated, complex collection of services. So whether the individuals have business acumen, real estate, finance, thie arts, education, health um it’s, a very mixed group and there’s always that challenge there’s always that challenge. Of finding the right trusty who has the skills that you’re lacking and we know there were plenty of attorneys, there are plenty of sepa is but finding that right, one who works well with the mission believes in the mission and is going to be a value to the board. Yes, that’s true, that is true. Our board members tend to be tend to be long timers, too. I can’t think i can’t think of more than one or two cases where board members have actually had to leave for different reasons moving, you know, changes, work or environment, but it’s a very, very committed team, and we work hard building those relationships and really keeping our board very engaged. We need their service, we need there their contributions. So we tried to make careful matches of program, area and growth area where they can, you know, really make a difference and participate, contribute and and that’s critical to find out what they want to contribute to what programs interest them so that they are used in the best of the best are definitely yes, i’d say that’s true, absolutely. On the sort of on the more personal side of know your mom has been and important mentor for you say, say something about that, my mother, my mother jokes that she works for me, and i joke that i worked for her. I think it goes both ways. Sometimes i see we actually have been running her one two, one youth mentoring program since nineteen ninety four. She had started it in the early eighties, she’s truly a national pioneer and the mentoring movement, and, uh and believes in it passionately and developed an excellent model that is still used today. Um, she started it in the early eighties in new york state schools to lower the dropout rate and focused on foster care aged out. You and we’ve been able to maintain and nurture and grow that model since nineteen ninety four into mentoring yusa, which is delivering services in eleven markets around the country and really thrives on partnership because, of course, it’s, a volunteer mentoring program, we work closely with the corporate community and community organizations. The model is expert in training mentors, so very good at the engagement piece of bringing a volunteer in working. With them improving their skills and then managing and, uh, providing support for that volunteer. Want one it’s very special mentoring partnership. What would you, uh, would you say you’ve learned most important you’ve learned from your mom? Oh my gosh, she is remarkable still today at i won’t sit well, she loves being a tea, so i can say that she absolutely loves being eighty and celebrated it now she’s more than eighty and she is just a dynamo. She contributes to the program significantly, strategically, operationally still, and i’ve learned everything about how to well, i’ve learned everything really about what voluntarism means from her she’s always prized that word that term, we don’t use it much in our non-profits space, i think to an extent it becomes the notion of volunteering just becomes part of what you do, right? And we were working with volunteer constituents. We don’t often value their contribution of giving personal time and making that commitment, which really is a very special special make perhaps the most special sort of contribution, and she values and prize is it reminds me to respect it and honor it all the time. How did you learn? That that ethic growing up, she was always doing it, and she always no matter what you know her period of life. Wass but, you know, as a young age, she had us out you no selling daffodils for american cancer society, and this spring, i mean, i had no idea what even wasit was so young, you know, we sort of just followed her along, like her ducklings and all her various activities, whether it was, you know, school, church, american cancer society, other you no other formidable non-profit efforts always service oriented, and then, of course, in her work with my father, their mission was service, of course, that their lives have been dedicated to public service. And how can we pay this forward to the next generation of non-profit ceos? You know, i think that you i think for every non-profits ceo on dh through the staff line and the board lines, you know, again, i think that people, especially here in our community, i think people really, um, value and respect what they’re doing, they’re making a clear choice, making a clear choice to work in a non-profit environment, everybody knows that most likely you’re going to make more money in the private sector. So you’re you’re making a choice, you’re making a sacrifice and i believe that’s because you’re a person of mission and and, you know that passion it’s what allows you to do the best work? And and how can we be good role models for the for the next-gen coming, the next generation, i think, is to, you know, it’s summertime, we all have this valuable prized interns it’s, you know, include them, include them in the work, really mentor them the mentoring, uh, mentorship we can all provide now at this point in our careers is really very, very important and valuable. Um, and i think we could do that with our co workers with our young leaders is to just, you know, really be their share with them and support them and there’s often a lot that we can learn from those were mentor from the mission, yes, we need to stay sharp, yeah, in things that they’re much better versed in. Yeah, and that doesn’t only mean social media and technology, but we’re going to talk about that in the bigger discussion miree anything you want to leave, leave. Viewers listeners with around the value of of of a relationship on gets its report lies as supposed the relationship with are your viewers, our listeners today, that non-profit initiatives work because of public support, that it’s it’s, not just the small universe that we design and interact with, but it is the greater community, and that we need the support. We need the interest of the greater community. Teo, please follow us. Watch us think about how you can contribute and be apart of the work. Thank you very much. Thank you for sharing your expertise and your experience. Fremery in-kind. I’d like to open up tio to a real group discussion. Who wants to share a story of a mentor? That was that was important to you. Excellent. Yeah, linda. Miree treyz i don’t want to put you on the spot to single someone out, because then that’s. Not fair. But i’m sure women all know who you’re. They all know who you’re talking about. Oh, there you go. Your strategy. No. Yeah. Hyre wells was the share. Ah, a story from someone who was important to your influential to you. Maybe not. A formal may not have been a formal mentor. Mentee, please. Thanks, michelle. Hyre it sounds like randy was always there for you, either formally or informally, right on the record or off the record. Yeah. Beautiful. Thank you. Thanks, michelle. How about others? Anybody on the left side of the room? One somebody who was important. Police wonder what about a special project? Four. Introduce yourself, please. I want the special projects report issue i want with outside consultant had been a corporate person for a very long time. This this particular opportunity was really fairly new for me, and he was really great at a kind of coaching me counseling me on a lot of some of the things that we needed to do some of the things you expect because it was very successful, whether there would be what panels or or other things that you would be invited, too, because i was a person who worked on the project and he was just very generous with his thoughts about what was going to happen next, what to expect and something sounding board to kind of know how to respond sometimes wasn’t a formal mentor, like lots of programs with someone somewhere else is mental, but it’s just sort of up a relationship that you kind of developed with somebody because you seem to have some sort of kinship and they’re just going to be generals with heimans thoughts just trying to help you go in the right direction and help successful and that’s really important. So whether it’s an organization like this or whether it’s i’m something should happen to work outside, those people kind of help you shape your life. What do you make a really excellent point about us having to be open to these kinds of relationships? You just never know who the next person is going to be. That khun, you know, help in a small way, helping a really long term, valuable way the way wanda and michelle are talking about. We just have to be open to these. And they’re not as you said, wanted. Not always formal. Not always. This person is assigned to you a lot of times, right? People just come into our lives, and i think we need to be open tio to the possibilities. Uh, you know, holly, please. Good morning, falik connick, vice president, accounting company. Listening to maria talked about her mom and i heard a top about her mom before. It reminds me when i grow up. Grew up in the early sixties. I know it stays. When all my friends mom’s home, you know, and she was having and i was having dinner with my baby sitter, my mom was always working. I wasn’t a very well child. I had a lot of healthy hands. I always thought that when i got older, my life would be a little limited with what i could do with my career. And my mom used to always say to me, holly, when somebody tells you that you can’t do something, you just keep keep going at it and you just keep going at it on my mom today, next week, could you usedto work continues to try heimans you’re so crap, because i’ve been where i have been for twenty five, you’re like the rest of you being in the non-profit morning in-kind mama’s variety has nothing that i haven’t been able to in all my years and so on. My mentor holly. Thank you, it’s. Very touching, thanks very much. Stephen colbert. I don’t know if any of you saw this brooke broke character, which i don’t know if it’s impressive probably is unprecedented broke his his character on is on the show for the first four minutes. I think it was two days ago wednesday to pay tribute to his mom, who just died. I do. That was so touching. You know, he is the guy. I mean, i’ve seen him live and he, you know, it’s very rarely breaks character, but i hear him to see him do that. That was special in itself. And then just the words no r hyre very special tribute. So, thanks a lot. Thanks for sharing my thanks to everybody at that shared interest group of se e the executive women in non-profits there was a very, very lovely and times touching meeting. A lot of the women shared some very poignant stories, and i appreciate that it was it was really lovely to be there. And so my thanks to you, everyone there i gotta live listener love before we take this break. Tons of people in new york, freeport, new york, new york, new york, hicksville, new york’s a long island two out of three long island newport, north carolina. I’m going to be there soon. Reston, virginia and oregon lake oswego. I wonder if it’s amy live listener love to everybody, though. Is that those that’s everybody? In the u s but continuing in north america reinardy mexico. Welcome, live, listen, love to you and going further south. Campiness, brazil. Welcome. Lots of visitors in asia will get to them. Right now. We go away for a couple seconds when we come back. Tony’s, take two, and then amy sample ward on tumbler tactics. Stay with me e-giving thinking, shooting, getting, thinking things, you’re listening to the talking, alternate network waiting to get in. E-giving good. Are you suffering from aches and pains? Has traditional medicine let you down? 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Latto if you have big ideas and an average budget tune. Tony martin. Any non-profit radio we dio i’m jonah helper, nari team in co founders of next-gen charity dahna welcome back that gentleman whose voice you heard say you’re listening to talking alternative broadcasting he’s from australia and i just met him about a half an hour ago. He was in studio he’s, now a buddhist monk. I don’t know what his name is now, but at the time that he that recording he was his name was giorgio rivetti. I don’t know. I don’t know what he uses now, it’s sam says he still uses george over petty so he’s but he’s but he’s provoc rah george, your petty a buddhist monk um, more live listener love, asia gotta hit asia hard. Lots of listeners in seoul, south korea, thank you very much. And also in sioux on korea live listener love to everyone in korea on your haserot fuck uac of japan in chino, maya, japan and tokyo welcome live listener love, konichiwa, it’s, time for tony’s take two there’s this myth going around non-profits i’ve heard it for many years as someone who does planned e-giving consulting and that is that if you have someone in your organization who has planned giving in their title, then you’ve got planned, giving covered it’s taken care of and what that full short when that title is shared with some other title like i’ve seen director of annual giving and planned e-giving i’ve seen director of major gifts and planned e-giving i’ve seen foundation and planned giving fund-raising, and the problem becomes that any of those things or others that plan giving might be paired with in one person’s job responsibilities job spec is that everything will take priority over planned e-giving because anything that you pair it with will have more immediate deadlines that’s especially true in annual giving any e-giving sometimes has weekly production goals and certainly monthly, but anything you pair it with, it’ll have more immediate deadlines, and it’ll be more immediate cash to the organization because planned e-giving is cash to the charity at the donor’s death, in most cases, a couple of exceptions, but most it’s at the donor’s death. So the other thing that the plan giving his paired with is always going to take precedence and it’s going to get a lot more time than the proportional representation it has in the title. So if it’s half the title, it’ll probably get about five percent of the time if it’s a third of the title, i have seen it paired with two other things once it’ll probably get two percent of the time. So just because you have planned giving in someone’s title, you don’t have plan giving covered for your non-profit that’s not on my block at tony martignetti dot com this week, it will be, but it’s not, i wanted to just raise it irrespective of it not being on the block and that is tony’s take two for friday, nineteenth of july twenty ninth show of the year. I’m having a hard time believing it’s nineteenth of july amy sample ward is with me you know her high i love so having a hard time believing it’s the nineteen no kidding, but you’re not supposed to talk yet. I didn’t give you the proper introduction. Oh my gosh, yeah, i blew it! She’s, the ceo at non-profit technology network and ten her most recent co authored book is social change anytime everywhere about online multi-channel engagement, her blog’s that amy sample, ward dot or ge? And on twitter she’s at amy r s ward. Welcome amy sample aboard hello, we’re talking about tumbler today, but you’re out and you’re out in oregon in the portland area. I am. I think that live listener out in oregon was not me. It must be someone else related. Lake, we go. Oh, it is oswego, not a wego. Okay, oswego. Thank you. You’ve corrected me in the past about pronouncing oregon, which i have now. It’s ah, weak a sweet go. Thank you. But you are in portland proper. Is that true? Yes. Panepento office eyes right downtown. Okay. The city of roses i found yes, sophie of roses. Even have a rose festival and a rose garden. Yes, i don’t. You have a research rose garden upon a mountain? I think i read. So you’re the city of roses in in the beaver state. Excellent. Exactly. Okay, we’re talking about tumbler this month. Yeah, you know, way whenever we talk about specific social media channels or how to use the social tools, i feel like you and i always get back, teo, at least a couple of minutes talking about staffing. And i thought that was so appropriate after your take two today. Because whether it’s fund-raising or you know any of the other kind of tools and communications that we’ve talked about on the show before, just because someone has a title does not mean that is the only person that could do that work or that is responsible for that work. So, you know, today talking about tumbler think it gets categorized into ah, blawg, you know, because it kind of functions and that that’s the way the content operates, but that doesn’t mean that just because you have a staff person who normally puts content onto your website that they’re the person that’s now going to be managing if you have a tumbler account, you know, it has to be based on what we need outside the organization is who’s reading that content? Where is the content coming from? On dh, how do you deliver that? Not whose title inside of the organization is tumbler manager, you know? Yeah, i see tumbler often called a microblogging site, and i don’t really think that does it justice it’s it’s so much more than what what people think of is blogging. So i think the first thought when you see that description is not going to be as rich’s tumbler really is. Yeah, that’s a great point, i mean the description of it as a micro blogging is trying to be objective about how the content works because it does like a block have, you know, each post going chronologically, and you can put your content in their etcetera and it’s, you know, a static kind of place, but i’ve finally seen over the last few months, people really recognizing that tumbler is a social platform, not necessarily like a social network in the way that you think of facebook, for example, but the purpose of it is social. When allison and i were doing research on the kinds of user demographics of all different major social platforms, when we were putting the book together, one thing that surprised us too see written down is the number but didn’t surprise us from the qualitative experience side is that the majority of tumblers content is re blogged, meaning i posted something on my tumbler and you liked it and you, you know, re posted it onto your tumblr like a re pending on pinterest, yeah, so if we’re retweet into him, has to be a social platform if all the content is getting shared around and the purpose, you know. Of having your tumbler is kind of like, um, it’s a little bit if you want to think about it, like pinteresque, where you’re there and engaging and checking out other people’s content because you’re kind of curating your space, you know? And and that means you’re going to pull from all different users because you’re creating this one, you know, tumbler account that that’s all on your topic or whatever you do, you want to say so? It’s definitely social and i think that’s why organizations, they’re starting to realize it may have a role in their content plan and their community engagement plan because it isn’t just one more place for their randomly posting content. You know, there are people really engaged there, okay? And it’s also visual there’s a big visual content, which reminds me of pinterest and a little bit of facebook, facebook is pretty visual, too heimans has that beyond you know what? What you’d think of if you hear microblogging has this visual aspect, yeah, exactly. And so there’s there’s so many visual type platforms now that are gaining tons of popularity, we saw that huge spike in adoption for a pinterest but now we’re also seen instagram and vine and then instagrams video because of vine, so these this focus on pictures or really short videos and wanting to engage, you know, around a visual piece of content less so that the traditional kind of a block post where your you’ve written out some tacks on and i think what’s great about tumbler, is that it is such a hybrid, you know, it isn’t like pinterest where it is just going to be photos all over the place, and just by the functionality of the tool, the text is often kind of hidden or rolled up, you know, you have to click on it to see what the caption may have been or what the comments were it’s really trying to be photo first or a blogger where it’s obviously text first, so tumbler kind of merges them together where the photos are really prominent or video or whatever you’ve posted there, but it doesn’t hide whatever text you do include also sort of like twitter it’s it’s pretty quick moving too? Yeah, for sure i mean both from the user sample, you know it’s pretty easy, tio, if you have the app. On your phone or you’re doing it from the web, you know, just post that quick photo. It integrates with lots of platforms so people could be auto posting to tumbler every time they, you know, save content somewhere else. But as faras the digesting of that content inside the followers of your tumbler, i mean, tumbler just has really high numbers as faras people, you know, total engaged users, active users, users, they log in regularly, but also people, you know, using the mobile site, checking at multiple times a day to follow along. So it is fast moving, i think because people keep checking it. And so then people want to keep adding to it all the time. We have just about a minute before we go away for a couple minutes. Let’s talk a little about the engagement around conversations to and what non-profits should be could be looking for around their issues. Yeah, i think it’s tumbler is an interesting channel and we can talk more about this after the break. You? But i think there’s there’s two riel opportunities one is toe kind of, you know, own own account. Creating the count. Make it very clearly, your organization’s account and manage it. The other avenue to go is to support your community members or a superfan or ah, long time volunteer or even donor-centric area, because it’s their personal passion and just supporting them. Managing that account, whether that sending them, you know, content or news, they’re great photos or pointing people their way, you know, using it as a as a spotlight. So and then you’re just kind of sending stuff their way, but you’re not directly managing it. So i think there’s two, two ofthe avenues to go. Okay, we’re gonna take that break, and when we come back, of course, i mean, now keep talking about tumbler tactics and stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. We got more live listener love ryan from washington, d c first time listener. Welcome to the show. Thanks for tweeting. Hangzhou, china, ni hao and hong kong welcome live listener love to everybody listening like, oh, we got more in the u s laguna woods, california and is it lee hae l e h i utah welcome live listener loved when we were all over the country love it, love it. Maybe sample would you bring in you bring lots of listeners. It’s amazing. Yeah. Imagine if you actually promoted the fact that you’re on the show. No, you promote. I’m joking. Okay, so we got lots of alternative zoho before we continue, i have to give credit. Tio actually, the new york city affiliative end ten, which is five o one tech. And why? And i see five point check. N y c. Yes, i was at their meeting last night, and amanda mccormick spoke about tumbler, so i got a i got sort of a last minute education from amanda mccormick was very smart about tumbler, and you’ll find amanda at jelly bean boom dot com jelly bean boom dot com. I want to give her a shout because she helped educate me for today’s segment. Um, okay, so we have this different ways you were suggesting of managing or of joining conversations, but i think isn’t that really the interest that non-profits would have if they’re not in tumbler, is to find conversations that are about their issues? Oh, definitely and i think, you know, some organizations have found that when they tried tio jump into temblor, see who may be out there already talking about their topic or, you know, be a passionate person in that cause area they found again because tumbler is such a sharing re posting culture that there were people where they maybe had a post that was really passionate or had a striking image. But then when you scroll down to their next one it’s on a totally different topic on, so it wasn’t as, you know, it wasn’t like there were tumbler accounts being managed by individuals where the whole focus of it was that cause area, because again, if you’re looking for individuals, well, individuals have more than one interest and it’s the same as if you were to, you know, look through a facebook, but you’re going to see people post him out all different things they care about. So if you do want to go find those conversations that already happening it’s important to remember that you may not be finding a specific tumbler post that is reflective of an entire tumbler account being focused on that issue, you know, and trying to away where tio jump in, or who may be just posted it because it was provocative versus who’s really passionate about that topic. Now, to help with this, the tumbler does have hashtags. Yeah. So if you find hashtags related to your the conversations that impact your issues, you could you could pass those along. You couldn’t pass along the individual posts? Yes, exactly. Okay, but not necessarily the entire person. Although you might, you know, it’s it’s hard to tell. In fact, there was someone at the meeting yesterday who expressed concern about exactly what you’re talking about, that ah lot of the conversation, a lot of people in a conversation around her issue, which was, um e-giving a transportation alternative to prevent gender based attacks at night. You know, those people like you said they’re multidemensional there people, and they weren’t always talking about things. That the organization was comfortable referring its its supporters too. Okay, so just, you know, an example. Of what you’re saying now for charities to get started, there are there are templates like themed templates sort of like wordpress has yeah, exactly i would like to say a little more than you can jump in, you know, i think what a lot of the social platforms have have shown people is that we’ve we continue to get further and further away from the super designed and mohr into the simple. So a lot of tumblr account that you will find whether it’s an actual organization, you know, that has has created that channel or an individual’s simpler is the way to go, you know, having a very clear or maybe funny or provocative or what have you title and sub header on the account, but the design doesn’t need to have this, you know, beautiful kind of gray scale background photo with all of these other, you know, buttons and labels it’s meant to be focused on the content, so just having a very clean, simple design so that the content and those especially if it is photos or videos, they really just pop out and the question just flooded my mind, okay? The so you can you khun brand it, but it doesn’t have to be it doesn’t to be super branded and super elegant is it’s more about the content? If someone if a charity wants to get involved and start a tumbler account and make that for a, how much should they expect to be participating? How maney posts or or re re posts? Should they be doing in a day? Let’s say, orlando, i’m not necessarily today like maybe in a week or something like that? Yeah, i mean, i think that magic number question is the same, you know, with any with setting up a facebook page or sending up a twitter account, you know you’re gonna have to test out and find what that magic number is for your organization and for your community. The important piece isn’t necessarily how frequently but it’s that it is constant, you know, like it is every weekday if you’re going to commit to one today or you know it is every month it’s regular so that people don’t come and see that you posted ten things all on friday, the nineteenth and then you don’t post anything and tell august first, you know it. Isn’t that there’s a look? There’s nineteen great post here, whatever, but that it’s a regular so that your logging in you’re saying what’s going on on dh, just like twitter, it can’t just be you posting when it’s such a social platform, you need to be searching using hashtags or, you know, looking for different users and finding those posts that are great and reese posting them. So just like on twitter, you know those accounts that are always just pushing things out? Well, there’s not a lot of engagement there, but when you start retweeting other people and replying to other people, you know, you create more of a loop for engagement, sharing, participating, engaging all the things we’ve talked about on all the different platforms we’ve talked about, all right? We’re going to get their sample ward, thank you very much. Sure, you’ll find amy at amy, sample ward, dot or ge, and on twitter she’s at amy r s ward next week event leadership honorees, chairs and committees recruiting, motivating and working with event volunteers. It’s another fund-raising day interview from this past june, and jean takagi returns he’s, our legal contributor and principal of the non-profit and exempt organizations law group in san francisco. Have you looked at our youtube channel there? I have over eighty interviews there and a couple of standup comedy clips. The youtube channel is riel tony martignetti insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities. Listen, each week you can reach me on the block. If you’d like to talk about sponsoring the show. Our creative producer was claire meyerhoff. Sam liebowitz, his line producer, shows social media is by regina walton, of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. Oh, i hope you’ll be with me next week. Friday, one to two eastern at talking alternative broadcasting at talking alternative dot com hyre. Dahna you didn’t even think that shooting getting, thinking. You’re listening to the talking alternative network. Get in. Take it. You could are you a female entrepreneur ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Soul. Every thursday ad, men in new york times on talking alternative dot com. 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