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Nonprofit Radio for August 28, 2023: Employee Benefits, For Employees

 

Courtenay ShipleyEmployee Benefits, For Employees

We’re examining benefits from the employee’s perspective. What does a minimum package look like? Which extras can you negotiate for? How valuable is your benefits package? Explaining it all is Courtenay Shipley, founder of Retirement Planology.

 

 

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[00:01:05.59] spk_0:
And welcome to tony-martignetti Nonprofit radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite abdominal podcast. Oh, I’m glad you’re with us. I’d get slapped with a diagnosis of fasciolopsiasis. If you infected me with the idea that you missed this week’s show, ordinarily, our associate producer, Kate would tell us about the show this week, but this week isn’t ordinary Kate’s family, which is my family is visiting me at the beach this week. Plus my wife is here. Let’s get the martignetti and Amy to the mic to share which nonprofit is their favorite and why? That’s so, we’re gonna start with my brother Andrew. What’s your favorite nonprofit? Andrew? Well, tony, when

[00:01:56.89] spk_1:
I was 16.5 years old, I had to give some consideration to my boy scout, Eagle Scout project as I was previously working on me badges trying to get everything done. Um It was posed to me that the Saint Jude Children’s Research Hospital would be a very good cause for fundraising. So I decided to put together a biathlon in my town and we raised approximately $300 which back in 1984. And that was a pretty good amount of money and it worked out very well. So, I believe Saint Judes Children Research Hospital, uh, very good nonprofit. And, uh, donations were greatly appreciated and worked out very nicely. All right,

[00:02:02.88] spk_0:
congratulations on being an Eagle. You’re not, you’re not. Uh, no, no, we never used the, uh, we never use the past tense. You’re, you’re still an eagle scout, eagle scout for life, right? All right. And, uh, of course, uh, Boy Scouts of America, another nonprofit. All right. Next comes my sister-in-law, Nancy, Nancy. What is your favorite nonprofit? And why is that? So,

[00:02:26.01] spk_2:
tony, I actually have two. and they’re both kind of similar in, in what they do. Uh, the first one is, uh, bows and meows pet rescue. Um, and that is where we got our old dog Hank from and

[00:02:37.82] spk_0:
shout out where is bow? Wow. And meows.

[00:02:48.38] spk_2:
It’s actually in South Carolina. Oh, ok. And, um, then the other one is one love pet rescue. Um, I’m sorry, one love animal rescue. And they are out of New Jersey and that’s where we got our current dog Aspen from. So, I believe that rescuing is the way to go. Um, and, you know, you should adopt and, and, and not, uh, shop,

[00:03:03.11] spk_0:
adopt and not shop and not kill. Of course. All right. Cool. Two nonprofits. Thank you, Amy. My wife Amy. Favorite nonprofit, please.

[00:03:49.95] spk_3:
Yes. Thank you hubby. Um Mine is IC OMF dot org that stands for International Church of Music, which was founded within the last 10 months by my uncle and myself. It’s in Muncie Indiana. The mission is to provide instruments at no cost to Children who are underprivileged so that they can learn how to play music. Um It, it will also be, it is a church that we purchased and so it will be a venue for students to perform so that they can hone their performance skills, um, perform at no cost uh to themselves or their uh group. And, um, also to teach master classes. My uncle has worked in the music industry for almost 50 years and has a lot of contacts through Los Angeles and um, just, he knows a lot of good, very good musicians. And so to bring in um outstanding teachers to offer master classes at no charge

[00:04:18.93] spk_0:
as well. That’s the International Church of Music Foundation IC OMF dot org dot org. Thank you. Thank you. All right. And Kate, favorite nonprofit, please.

[00:04:47.83] spk_4:
My favorite nonprofit would have to be traveling to Dus Incorporated. Their mission is to collect um, different dance, wears dance shoes and send them off to dancers around the world who aren’t able to afford that kind of stuff. And I it would have to be my favorite because my passion is also dance. Um And I was able to actually be an ambassador for their company. And we did like different um costume collections. We’ve done bake sales and I was able to give everything that I earned and collected to Traveling Tutus. And I was able to look on their Instagram and kind of see where all that stuff really went to. So that would be my favorite.

[00:05:19.71] spk_0:
Cool. And they, they uh shared with you their impact. You saw, saw the work that was getting done. International Tutus, travel, travel, traveling Tutus. All right. Thanks everybody. Martignetti Family and uh Amy Drum Love nonprofits. Now, Kate, what’s on this week’s show?

[00:05:24.38] spk_4:
Well, tony, this week we have employee benefits for employees. We’re examining benefits from the employee’s perspective. What does a minimum package look like? Which extras can you negotiate for? How valuable is your benefits package? Explaining it all is Courtney Shipley, founder of retirement plan Technology on Tony’s sake too.

[00:05:48.82] spk_0:
National Make a Will Month continues.

[00:05:52.16] spk_4:
We’re sponsored by donor Boxx, outdated donation forms blocking your supporters, generosity, donor Boxx, fast, flexible and friendly fundraising forms for your nonprofit donor Boxx dot

[00:06:06.09] spk_0:
org. I still love that. Alliteration, fast, flexible, friendly fundraising forms. I’m sorry, go ahead.

[00:06:11.35] spk_4:
Here is employee benefits for employees.

[00:06:49.97] spk_0:
It’s a pleasure to welcome Courtney Shipley to nonprofit radio. She is the founder and Chief Plan Ologist of retirement plan Technology, a consulting and registered investment advisory firm for corporate sponsored and nonprofit sponsored retirement plans. She has worked with qualified retirement plans, developed strategies for third party administrators and conducted over 10,000 educational meetings. Number 10,001 is right now. Courtney is on linkedin and her company is at retirement plan technology dot com. Courtney, welcome to nonprofit radio.

[00:06:59.99] spk_5:
Thank you so much for having me. It’s a real pleasure to be here.

[00:07:37.44] spk_0:
Oh, I’m glad you are and I don’t, I don’t even mean to cut you short too. I mean, I’m saying this is 10,001, but you’ve already done over 10,000. So this could be number 11,004, 24. We don’t know, I stopped counting. You stopped counting. That’s probably a good idea. All right, but we don’t want to stop counting our benefits, our benefits. And we want to look at this from the employee perspective, I’d like folks who are employees to know uh what they could get, what, whether, what they’re getting is good or not. Um, things like that. So let’s start with what are minimum, bare bones, you know, you’re getting something but not a lot. But, but you’re getting the bare minimum type benefits package. What, what does that look like?

[00:10:48.20] spk_5:
Ok. So when you’re thinking about your benefits package, think of it in terms of your employer is providing your paycheck and then they’re providing these other benefits that in general are kind of building your f your foundation for your financial security in some way. Ok, so you have your paycheck obviously is your largest asset, the ability to be able to work, they’re providing that we know that one, the next one that you might not be thinking about is what happens if you have a health issue. Obviously that’s health insurance, right? Or if it’s really bad, you can’t go to work. Um, you’re out for an extended period of time. That’s gonna be disability insurance. What happens to your paycheck if you’re not around anymore? And somebody else depends on it. That’s where life insurance comes in. What happens if you don’t want to work forever in a day for that paycheck? Well, that’s where your retirement plan comes in. So that’s going to help you build a paycheck in the future from the money that you’re saving today and maybe your employer is contributing to. And so when you think about your, your financial security, from that perspective, that’s, that’s kind of the easy thermometer for seeing, you know, what, what’s good, what’s not good. And then everything else after that, um will fall into a different category for you. For example, maybe you are early on in your career and you know, you’re going to need to get some more education to advance. Um, and maybe those tuition type of reimbursement programs are gonna be useful for you. Maybe you live in a big city and getting to work is a pain. So there’s a, there’s a transportation stipend that you’re given or parking on site. My gosh in the Washington DC area to have parking, what a luxury, um, maybe you’re looking more towards, uh, you’ve got student loan payments and we know with, with many nonprofits, if you stay for a certain amount of time, then perhaps you, you can have your student loan, um, taken care of by the government depending on if you qualify for all of the programs. Um, so that’s another thing to be thinking about or would they pay something towards your student loan, a student loan payback program? You might be looking at like, do they have um discounts with maybe child care providers or someone that can help, you know, your, with your aging parent and, and figuring out what they need to do from a caretaker perspective and this could be also just building out further on like the health insurance piece. Is there something that’s going to help with mental wellness? Is there something that’s going to happen with financial wellness or these different types of programs? Um, and those could be formal or informal? Right? So when you’re looking at what they’re providing to you, you want to have a list of what’s important to you and then you want to also look at their list and say what on this list is relevant to me, right? Because they may have all the benefits in the world. But if it’s not something that resonates with you and you know, you’re not going to use it. Well, yay for having great benefits. But what a bummer that you, you don’t get to use all of them if

[00:11:11.48] spk_0:
you don’t have student loan debt or Children and then student

[00:11:13.39] spk_5:
loan, what I just talked about doesn’t matter,

[00:11:19.08] spk_0:
repayment assistance and child care don’t matter. Um And some places even provide child care, not just right payments, but some, some larger organizations have on-site child care.

[00:11:27.23] spk_5:
That’s usually a very large organization. Yes, for sure.

[00:11:30.15] spk_0:
Or maybe they have an arrangement somewhere. All right. Um You mentioned, you mentioned that these something could be formal or informal. What, what do you mean by in a more? Well, I think we know what, well, go ahead make the distinction. What’s what’s what, what do you distinguish between formal and informal benefits?

[00:12:25.27] spk_5:
So let’s talk about um the financial wellness piece. That’s an easy one. They may have someone that you can talk to that comes along with your retirement plan, for example, or maybe you call the plan’s record keeper to have your, your financial questions answered. Um Maybe it’s a formal program on site where they come every other month and present different topics. And um also one on one counseling, maybe uh as a third tier of that, maybe you have access to software um or budgeting software like you need a budget or something like that where you get that for free being a benefit um of being an employee there. So from a um this comes along with or occasionally we do these types of programming to something that’s more formal where it’s obvious that they are paying for a third party to provide something for you.

[00:12:38.45] spk_0:
Ok. Ok. Um You mentioned life insurance. Is that a common one? Is life insurance common?

[00:13:01.09] spk_5:
Yeah, I would say that that’s a pretty, a pretty common one either for the um for the nonprofit to sponsor to pay for like a basic benefit. Those are usually very inexpensive Um on the employer side to, to have a group life insurance program. Um, and it may not be a ton of coverage. So it may be up to $50,000 or $100,000 or something like that. And then the employee often has the ability to buy up. So if you do have other people that depend on your paycheck, um, that could be a, a really cost effective way to get extra coverage through

[00:13:16.88] spk_0:
work and depending on what level you’re working at you, you might have different degrees of death benefit. So the CEO might have a half a million dollar policy. That could be

[00:13:27.13] spk_5:
possible. That could be possible. Yeah. Mhm.

[00:13:31.89] spk_0:
Yeah. What about, um, what about vesting for these, what we, that, that’s the period you have to wait before certain benefits become active.

[00:13:42.83] spk_5:
So, um, yeah, there’s two ways. So, really, I think what you’re getting at is eligibility, right? How long somebody has to wait before they can enroll in the program, is

[00:13:52.34] spk_0:
it? Yeah.

[00:14:42.48] spk_5:
Is more like uh portability. So with uh like for your, your retirement plan, for example, they may give you an employer contribution or employer your match. And if you left right away without having been there very long, your employer contributions might not all travel with you, they might not all be yours to keep, there could be a investing schedule. So you earn ownership of it over time. Um But with eligibility, yeah, that’s, it’s all over the map. Um I’ve seen it be as soon as day one when you’re hired, I’ve seen um it be staggered. So certain benefits kick in at certain times like your health insurance starts first, but maybe your retirement isn’t until you’ve been there for one year. Um I’m seeing more and more employers trying to make that easier from an administrative burden and also for employees who just want to know how much is going to be missing from their check right by the time they put their own contributions in. So I’m seeing that come down as far as the amount of time it takes to be eligible for these types of programs and also less of the staggering like, well, you get the health insurance this month, you get the retirement this month, you get the life insurance this month, that sort of thing.

[00:15:03.38] spk_0:
Uh Is it fair to include a remote work among benefits? I mean, it’s not a formal package like you uh uh uh a nonprofit would hire uh an insurance company to provide life insurance. But, right. Isn’t that fair? Is, is that a fair conversation to have when you’re talking about uh benefits?

[00:15:57.42] spk_5:
Absolutely. Absolutely. We’re seeing, um, employees, you know, asking for it. Um I would, it’s going to depend on the employer and the flexibility and the amount of work and the type of work that, that you’re doing for them. But it’s always good to ask like, where does this need to take place? But there’s also the other component of how much does your team need you to be around? And how do you use the facetime strategically within your organization to help people’s careers grow over time because a lot of times when we’re talking to an employee, um it’s usually about finances and they’re disgruntled. A lot of times it doesn’t have anything to do with their compensation as much as just the work environment or not feeling like they have a career path. And so being able to attract and retain the talent that you want. It, benefits are really important. But also kind of that, that how we do work now after coming out of COVID. That’s a, that’s a really big question to answer. How does work flow work, how does work get done? How do people uh get to move up in their career at, at your organization?

[00:16:37.80] spk_0:
And I understand your point, you know, in terms of the remote work, uh it it, it varies. But are, are you seeing trends or are, are you, are you seeing a willingness to allow a couple of days a week out of an office but maybe not full time or like, where are you seeing employers settling around the, the virtual work

[00:16:45.54] spk_5:
question that? Well, it’s still kind of all over the place, but I would say that there’s a, there’s a much higher willingness to, I guess if I have to choose a trend, it would be two days, offsite, three days on or vice versa, at least coming into the office twice a week. Yeah, those are, those are probably the most common that we’re seeing now.

[00:17:06.63] spk_0:
Ok. So if you’re asking for more than that, you know, you might not be aware that you might be outside the, outside the norm and uh you may not get it. Ok? Ok.

[00:17:17.68] spk_5:
At this point in time, I think we, you know, we’ll see next year’s trend will be different, probably

[00:17:43.07] spk_0:
fair enough. Absolutely. August of 2023. And, and uh in terms of negotiating what, well, what, what are, what are employers spending on average on benefits in terms of like percentage of salary? Like if, if you say, uh I used to hear, you know, an employer adds 30% for benefits, uh 30% of the comp the, the, the direct cash compensation. They, they’re, they should expect to add another 30% per employee for this bundle that you talked about, is that still, is that still roughly fair that your employer is spending about another third of your, your, your salary on benefits or is that at a date?

[00:18:07.13] spk_5:
No, I think that’s probably pretty close. That’s a great estimate. Anyway, if you have, um, employers who are, who are trying to make those plans, that’s a really good number to aim for. Um, and yes, and you know, there with nonprofits, everybody’s trying to stay under that 20% number for the financial reporting and whatnot for, um, for overhead expenses. And so, um, that also comes into play too with how, how nonprofits wanna divide the, the, the pie out for their overhead.

[00:19:05.62] spk_0:
Uh II I have a lot of trouble with that overhead. You know, those overhead restrictions, people are not overhead, people are arguably your most valuable critical uh required resource that’s not overhead. Like, like that’s why we have benefits. Yeah, not overhead like uh the hardware on the doors, you know, that’s overhead. Well, we got to replace a latch on the door that’s overhead. Uh We’re not, we’re not latches and door knobs and all right. Uh So I, I don’t, but I know 30

[00:19:37.16] spk_5:
percent number is a pretty good one to aim for another. Yeah, another thing that, um, where we see employers fall short sometimes and, and um, employees should take this into consideration is uh a total total compensation statement because a lot of times employers are not necessarily rolling back the curtain on how much these, these types of programs cost. And so it’s important for an employee to know how much extra is being spent like what’s what’s really in their compensation package, you know, these are value benefits and they are worth money. Um So when they’re, when you’re comparing um maybe one job offer against another having that total compensation statement or just even an estimate gives you more information about, you know, the value of your benefits package.

[00:19:55.93] spk_0:
Yeah, that’s fair. Right. You wanna, you, you wanna know the total, I mean, it’s, it’s certainly part of total compensation. Yeah, it’s, it’s, it’s as much as uh an additional third. So,

[00:20:07.21] spk_5:
but back to my original comment about how um it’s important to have in your mind like what, what types of benefits are important to you, the other part of that is using them because if it uh if you say that an employer matching contribution is important in your 401k or 403 B plan and then you don’t contribute enough to get that match. That’s money that you are, that’s compensation. You are literally leaving on the table.

[00:21:18.00] spk_0:
Yeah, that’s such a big mistake. Yeah, leaving money on the table. But what, what’s, what’s sort of typical now in terms of matching back when I, back in the dark days of my career when I was, when I was a uh an employee, I would, I can’t be an employee anymore. I would be a terrible employee for anybody. But back then I, I used to have this very generous one at a university where I think if we, if we contributed 5% the university contributed seven or 7.5% of my salary. So of course, I put the five in because you want the max, right? You want, I mean, there’s another 7.5% of your salary approaching 10% added to your salary each year by your employer. So, so what, what that, that was uh those are the early 22 thousands. Yeah, those were late 19 9, 19 nineties and early, very early two thousands. So what’s more typical now in terms of AAA match in a retirement plan?

[00:21:26.78] spk_5:
Well, let’s start with how common a match or um a what we call non elective. So thank you for breathing. Here’s money in your retirement plan. Um That is very common nowadays. So if uh

[00:21:39.10] spk_0:
what, what, what’s very common non

[00:21:55.27] spk_5:
or a nonelected or a match. A nonelected is where you’re just receiving the they, they’re just giving you 3% into your retirement account or 5% or something like that. So what you described a minute ago was having to put something in to get something. So you see it both ways and it’s very popular for the employer to be making a contribution. So that’s, that’s one thing to consider is like is this a good benefits package? If you’re getting a an employer contribution in your retirement plan, that is a step in the right direction to say yes, these benefits are, are decent.

[00:22:24.02] spk_0:
Ok. And so while we’re on that right, I’m gonna dig a little deeper on that. We’ll come back to the, to the broader point. But what’s a, what’s a sort of a typical nonelected contributions like 1% to 3? What, what, what, what are you seeing?

[00:23:00.45] spk_5:
Yeah. So um I actually pulled this data just in case from the plan sponsor um defined contribution survey from 2021. Um Both 2021 2022. So what’s most common for, for the, on the smaller side of the nonprofit um Endowment Foundation group is um somewhere around 15% usually gives less than 3% on a nonelected um The next most common, the next most common one is um to give, it looks like between three and 6%

[00:23:09.55] spk_0:
and what percentage of what percentage of the market is giving between three and

[00:23:26.28] spk_5:
six. So for a nonelected contribution, it is about, hold on here. So 30% are giving exactly three in the smaller space and then the 3 to 5 is 15 to, to 25% depending on what size. So those are the most common. Once you get above that 5 to 7% mark, it just drops off completely. So

[00:23:49.57] spk_0:
it sounds like it sounds like roughly 50% are giving between three and 6%. Is that

[00:23:53.44] spk_5:
right? Yeah, we’ll call it in that range three

[00:24:09.91] spk_0:
to six or is it 3 to 5? 3 to 6? Yeah. Ok. So roughly 50% are giving 3 to 6%. All right. So if you’re in the 3 to 6% non, that’s a nice, that’s a nice group. You get, even at 3% you get an additional 3% added to your salary. So. Ok. Ok. So now let’s go back. All right, I just wanted to drill down on what, what’s, what, what it’s looking like. So now your bigger point was uh something that I don’t remember now because I made you digress. Uh We start, you, we uh you have a lackluster host. I, I promised we’d go back but we will. So

[00:24:34.74] spk_5:
well, if you want to know what the most common matching contribution is,

[00:24:38.91] spk_0:
you drill down on the nonelected. Thank you. I knew one of the number. Ok. So what does, what does those numbers look

[00:24:58.86] spk_5:
like? So matching is, is more popular, more, more organizations offer a match than they do the nonelected. So, um, in the matching space, you’d see that 4% is the most common. OK. 4% is the most common. And then the next most common thing after that would be 6%. So imagine how much,

[00:25:05.92] spk_0:
how much do you have to contribute to get the, is it one for one typically it’s probably

[00:25:11.16] spk_5:
one for one. Yeah.

[00:25:12.76] spk_0:
Ok. So you give 4% you contribute 4%. They contribute another four.

[00:25:18.78] spk_5:
Yeah. Well, if you give one, they match you one all the way up to 4%. If you’re putting four. Yeah, you get the full match. So, yeah,

[00:25:25.83] spk_0:
I, I think it’s smart to do the, the four because your, your employer will give you the, uh, the max, whatever your max happens to be, if they will match it, you know, if they’ll go to six, look, you’re, you’re getting more than a 5% increase in compensation. It’s not direct cash compensation. It’s in your, it’s in your retirement plan, but they’re still taking money out of their pocket and putting it into yours,

[00:26:04.47] spk_5:
retirement is a long way away. Um, most of the time you’re gonna need to save between 10 to 15% is what we always recommend because that usually gets most people mathematically on track for retirement. So if you’re coming in and you’re putting in four and they’re putting in four, you’re almost there. You know, so it’s getting you, it’s nudging you the right direction to get to. You’re about halfway. Mhm. Yep.

[00:26:36.90] spk_0:
Yep. Ok. So I want folks to know, you know, if their, if their benefits are, are crummy, if they suck, I want people to know that they, you know, maybe can get negotiate for more. I mean, if you’re, you know, if you’re at if you’re at a nonprofit and you’re looking for a raise and your employer says no raise is not. We don’t have the cash. Well, what about the benefits? Can we tinker with the benefits? A little? You, I’m, I’m the max is now for. Well, they, they may have machinations to go through, right. Uh, their, their plan may, their plan may not allow an increase, but there are other benefits. You know, we’re not talking only about retirement. You could start negotiating around your health care policy, uh health care plan or your disability or the life insurance or the transportation stipend or the tuition reimbursement or the parking or the student loan debt, the debt repayment. So, you know, you can, if your employer says no, no raise this year, well, can you re tinker with the benefits a bit? Right.

[00:27:07.75] spk_5:
Did you just ask for your birthday off? Right. Exactly.

[00:27:08.90] spk_0:
We didn’t even talk about days off. We didn’t even, we didn’t talk about days off. Thank you. That’s a great one. What, what are standard days off? What should we be getting? What does it look like

[00:27:47.88] spk_5:
that’s all over the place. Unfortunately, I don’t have really good statistics on all of that, but I would say that, um, you know, the longer that you’ve been in an organization, the more vacation days you typically earn, that’s a, that’s a trend that we see. Um walking in, uh you know, having no longevity with the company, you’re going to get far less and there we are seeing a trend towards just days off versus having to specify. Is this a sick day? Is it a vacation day? So, giving a little bit more flexibility about the combination there, um There’s also the ability to accrue hours as your longevity increases with the um so accruing, you know, eight hours over this period of time, you know, if you worked this long, you get this many vacation days, that sort of

[00:28:15.93] spk_0:
thing. There’s also the carryover. What, what are you allowed to carry over from year to year versus hopefully you’re not losing vacation time or, or doing, please, please don’t lose, I mean, it’s paid time off. Yeah. And so that’s another that and since you, you said the birthday, that, that, that’s right in line with what I was thinking in terms of negotiating. All right, I can’t get a raise. Can I get an extra week off next year? That’s a week of unpaid time. I mean, paid time that you get to take off that has value, that’s valuable. You’re lessing, you’re working one week less for the same amount of money because the, the employer said no raises for next year. So can you negotiate around time off?

[00:29:05.87] spk_5:
One of our very creative clients decided that you mentioned the, the time off that expires and so they allowed people to instead who are going to lose it, be able to take that turn it into cash and put it towards their student loans. So that was a, a creative way that they, you know, they help them out that way. Now there are some tax implications, there’s some tax implications, but overall, like this is a nice, this, that was a nice gesture for sure. Like, don’t, don’t lose everything, don’t lose these days. Get some cash value for it.

[00:29:43.82] spk_0:
Right. So that, that was income, I guess they had to report that they had to report that. Correct. That transfer as income. All right. All right. So be, but, but days off, if you can get an extra week off next year, that’s not, you don’t have to report, that’s not a taxable event, an extra week off, but you’re working one week less to get the same amount of money. So you’re that consider that a raise, right? It is a, it’s a raise, work days for the same amount of money I got a raise. So, you know, be creative about your negotiating, don’t just accept, ok, no raises next year. Fine.

[00:30:06.42] spk_5:
But if you, if you’re talking about leadership too, um a lot, we’ve, we’ve had some of our clients that are trying to attract new executives in either CEO CFO hr uh C hr O, that sort of thing. Um There is another benefit we

[00:30:11.51] spk_0:
have, we have Jargon Jail on nonprofit radio, the Jargon Jail. C hr O what the heck is

[00:30:17.36] spk_5:
that Chief Human resources officer.

[00:30:19.79] spk_0:
All right. All right. Well, I bet I’m not the only one. All right. Cro, all right, you’re out of

[00:31:19.93] spk_5:
jail, you’re out of jail. Thank you. Thank you so much. Um, so, uh, it, when, when you’re trying to attract that talent, um, and those people have, there’s not as many of them and they’re hard to find and, you know, they’re hard to retain. And so that’s where we’ve seen some pretty creative negotiation as well. I don’t know who’s listening and if they’re in that type of leadership role, but um being able to, to negotiate, well, help me pay off my graduate school loans. You know, I, if I stay around in three years, then I get $10,000 towards that loan or if, um uh you know, I want to save more for my retirement, I’m trying to play catch up because I’ve had a long career, but I haven’t been as good a saver as I should have been. I’d really like to have a 4 57 B plan. Um, and, and be able to have extra money going towards my retirement. Now, the 4 57 B is a really important non-profit benefit because they’re the ones that get to have it. Uh It can only cover about 10 to 15% of the total population of the employees that are there, but it’s basically a way to save more for retirement. So, uh the funds are at risk if the nonprofit does go out of business to be subject to creditors. But that’s, you know, if you’re the one who’s helping run it, make sure that doesn’t happen. Right. Um,

[00:31:43.92] spk_0:
we’re on the employee side. So the A 4 57 B, yeah, this is not a very common benefit or it is

[00:31:47.23] spk_5:
not all the time. No, it seems to be forgotten by many nonprofits. So, if you are an employee who’s walking into a situation where you have access to one of those, that’s a pretty forward thinking organization.

[00:32:31.39] spk_4:
It’s time for a break. Donor box quote, I regularly experience how donor boxes easy setup and ultra swift pay, fast checkout deliver what we need. Donor box allows us to focus on why we do this, our clients and their needs. End quote. That’s from Jenny N A board member and recurring donor at Organic Soup Kitchen in Santa Barbara, California donor box helping you help others. Donor Boxx dot org. It’s time for Tony’s take two.

[00:34:21.37] spk_0:
Thank you, Kate. It’s still August and that means it’s still National Make A Will Month. Yes, every August National Make A Will month and I use this month to remind nonprofits that wills charitable bequests same thing. They mean the exact same thing, gifts and wills charitable bequests, that’s the place to start your planned giving. Always launch with the simplest gift, the most popular gift, gifts in Wills. And I’ve been posting on linkedin all month by the end of the month, I’ll have all of my 18 reasons why wills are the re wills are the place to launch your planned giving. Like the one that says that uh it’s by far the most popular gift as I already mentioned and how easy it is for your donors, how easy it is for your staff that it helps you build endowment, it ensures your sustainability. So there’s I think five or six ideas right off the top of my head, the full 18 are on linkedin. They will all be there by the end of next week and for a lot of you listening weeks after. If you go to my linkedin, you’ll see all the 18 reasons why wills are the place to start your planned giving fundraising. I hope you are enjoying the the mass celebration around National Make A Will Month. I I we can almost, it can’t contain the excitement around National Make A Will month for those of us who are celebrating the holiday. That is Tony’s take two Kate.

[00:34:24.28] spk_4:
We’ve got but loads more time. Let’s get back to employee benefits for employees with Courtney Shipley.

[00:34:34.82] spk_0:
What kinds of details? I mean, we’ve talked some about the details like uh vesting versus um what was the uh eligibility? Thank you. Yeah. So what other, what other like details should we be drilling down about? I mean, so you know, we talked about retirement planning a good bit. But what other detail type things are, are like devils in the details. We should, we should we be thinking about,

[00:35:43.60] spk_5:
I think you should be thinking about ease of use and getting help. I think those are two important parts. So uh when you get a whole bunch of benefits that are thrown at you, do you really want to sit there all day and read? No, you want it, you want it to come with a person or you want it to come with at least a chat bot or something to help answer questions. Everybody’s different. They’re going to use benefits slightly differently. And so it’s important for you when you’re choosing between your different health care packages or um, your different uh offerings to be able to have somebody that you can, you can ask. So I think that that’s a very important thing to be looking for is who’s gonna help me make these decisions back in the day. Yeah. Go ahead. Yeah. Support. Yeah, that is support. Yeah. So I think support is very

[00:35:46.50] spk_0:
important. And are you, are you meaning support in the nonprofit or support from the provider that offers the life insurance or the disability, et cetera? I

[00:35:56.47] spk_5:
would say it could come from either way but probably more commonly from the provider

[00:36:01.57] spk_0:
from the provider.

[00:36:03.87] spk_5:
But hopefully, then hopefully when the nonprofit has chosen these types of benefits, they’ve, they’ve figured out a way to get help to their employees. That’s a big cultural difference. I think that if you are looking at your benefits package, your compensation package, the offer that’s coming to you and you see that they have the ability for you to talk to people to help you make decisions. That’s gonna tell you a lot about their culture right there that they care about you as an employee.

[00:36:31.10] spk_0:
So I think that’s very important and the other was uh ease of use,

[00:37:12.15] spk_5:
ease of use. So how, how do they, how do they put all these disparate systems together? Your benefits package is not going to be provided by the same provider? Do you have a website where all of the documents are housed? Do you have videos on, on one page? Is there portal? What, what makes your life easier? Do you have to go to six different phone numbers if you need to get help or you need to submit a claim or you need a, you have a question answered about something. So how has, how has the nonprofit put this together to make it easy for you to access it? That counts for something

[00:37:27.83] spk_0:
for sure. What about other uh other benefits that uh you might be able to negotiate for things we haven’t talked about uh like little special things that you’ve seen that folks have, folks might be able, like I said, a able to, to weed the uh their nonprofit or their potential employer. You know, one of two situations might be at a nonprofit or it might be weighing offers now or, or in the future, uh weighing competing offers. What, what are the things have you seen folks? I don’t, I hesitate to say, get away with, but, you know, get, get access to that, uh might not have been offered, uh, you know, in the first round.

[00:39:03.40] spk_5:
So the, um, if, if they have the ability to, to ask for um, a health savings account, there’s only certain types of health insurance policies that go with it. The, the HS A eligible, um, programs, it used to be called high deductible. But that’s kind of a misnomer. You start to do the cost analysis, but the thought is that you can put money aside into the HS A, that money can stick with you throughout your time. You can continue to fund it. You can use it to pay your health care expenses. You can keep it rolling until you get to retirement and use it. Then it’s a triple tax free benefit. So it’s tax free going in. You don’t, you know, the, it comes out pre-tax from your check, it sits in there, it can grow, it can be invested, that’s all tax deferred or never to be taxed. If you take it out for health care reasons, it comes out tax free. So that’s an awesome benefit. If they haven’t considered it, you could try it. You know, and you’re saying I want more benefits that’s one of the ways that you might be able to negotiate maybe after you’re already employed there or something to be looking for. So that’s, that’s a nice, a really nice benefit. If you want to use it, it’s a great option. Um, and you don’t see that everywhere.

[00:39:08.26] spk_0:
That’s the HS A, the health savings account. Is that the same as flex, flex spending?

[00:39:17.78] spk_5:
No flex spending is, um, a really nice benefit. But, um, that’s the use it or lose it. So you have to use it within the calendar year on certain types of expenses. The HS A, you never lose it. You just, you can use it to pay for health care expenses. Um, and there’s a list of them on the IRS website that it is always being updated. Um, but you just keep rolling it forward so you can accumulate a pretty darn good balance in

[00:39:36.66] spk_0:
there and the flex spending you have to use within the year. Yes. Pardon me?

[00:39:43.36] spk_5:
I said that’s also a nice benefit to have the FS A. Yeah.

[00:39:46.97] spk_0:
Um, it just, what else?

[00:39:49.08] spk_5:
Uh, 5 29 college savings plan.

[00:39:53.76] spk_0:
Yes. Explain that. I’ve seen those. What do, what do those look like?

[00:40:35.13] spk_5:
Sure. So that’s, um, that’s going to be for folks who have kids more, more than likely, however, it’s for education. So it really could be for anybody if you want to start saving something for going back to grad school or something like that later in life. Um The um it’s money that is set aside and it grows without any tax implications. As long as you use it for education expenses down the road, then it comes back out tax free. Um Employers technically could make a contribution to it if you um if, if there’s access to that so that could be something. Um And it’s, it’s really designed to help with school, like of some sort. So that could be private K through 12 schools. Um room and board tuition, things like that also higher education. So like I was saying before, more of the um uh undergraduate and, and um graduate degrees.

[00:40:54.08] spk_0:
So that, that can be, that can be for anybody that can be for yourself. Children could be grandchildren, nieces, nephews and you, you

[00:41:01.08] spk_5:
can change the beneficiary, you can change the beneficiary. So if you have somebody who doesn’t go to college and your family and you want to use the funds, you can just change your, the beneficiary to you. So there’s, there’s a lot of flexibility with it. It’s a nice, it’s a nice tool that can be used in, in several ways, but mainly you do pretty well if it’s for education.

[00:41:20.56] spk_0:
All right. And those are the 5 29.

[00:41:30.88] spk_5:
So having a um a payroll deducted 5 29 plan, that’s a, so it comes straight out of your check, it’s real easy. Um There’s also, uh and like I said, the employer can make a contribution to the 5 29. That would be extra special. So that could be something

[00:41:46.17] spk_0:
maybe then, you know, you got a, you have an exemplary package. Yeah, that’s not emp 5 29 plan if your employer is contributing a percent or two to it. Right. Ok. That’s that. Ok. This is what we wanna know. Do our benefits suck or they middling or are they exemplary? It’s important to know you want to know where you stand. That’s

[00:42:08.91] spk_5:
right. Um, also on the subject of education, uh, the tuition reimbursement, I think I mentioned that earlier. A lot of them will have a tuition reimbursement program. Um, you could also look at, will they pay for certificates for certain skills or conferences, um, or other types of things that help you with your career long term? Make you a more valuable professional

[00:42:19.13] spk_0:
development. Is there, is there a budget for professional development? Can I get more professional development dollars? No, there’s no raise this year. No, no raise for next year. Right. Well, how about professional development? Uh, can I get $2000 to go to a conference?

[00:42:32.92] spk_5:
Yeah, I think it’s perfect. Right. That’s a great way to

[00:42:35.85] spk_0:
use some other way. I was just thinking of conferences because people are trying to get out more now because that we can. But, uh, can I get, can I get some professional development money? Ok. It’s great. Courtney. What else? What

[00:43:01.22] spk_5:
else. Um, well, I, I want to point out that that’s kind of a win in both directions if they go and get a certificate that makes them a more valuable employee to the nonprofit. Like, that’s a win, win for everybody. Right. You’ve got more skills, they’ve got more skills that you have. Um, I think the

[00:43:02.41] spk_0:
HR O should, the C hr O should recognize that. Right. Exactly. C hr O should know,

[00:43:09.59] spk_5:
um, other student loan programs like a student loan payback program would also be extraordinary on the, on the list of benefits. So if they’re going to give you $50 a month towards your student loan or something like that, that’s a, that’s a big deal. That’s a huge deal as a matter of fact. So, um,

[00:43:24.50] spk_0:
meaning it’s kind of rare. Yes,

[00:43:52.65] spk_5:
it’s rare and it’s super helpful because if you think about just looking at how your debt works and paying off extra every month, it reduces the life of the loan. It saves you massive amounts of, of interest payments over the life of the loan. So that is a, that’s one that we really like. Now there’s mixed feelings, of course about student loans and, you know, should we should, should they be wiped out the, you know, there’s, that’s been kind of a political

[00:43:57.90] spk_0:
side to it. Yeah. Is it in because there are populations who never can’t afford college or? Yeah.

[00:44:05.14] spk_5:
But, but at the end of the day it’s an attraction and retention tool. So, I think employers should.

[00:44:20.51] spk_0:
Right. Right. Ok. Ok. Anything else we could be, uh, negotiating for if we feel our benefits are on the lackluster side or you exhausted it? If, if that’s it, you know, that’s ok.

[00:44:46.22] spk_5:
I think lunch and learns on different topics are probably another good one. Could you bring in a speaker about XYZ? That’s, that’s kind of an easy one for employers to, um, you know, if you want more knowledge, if that’s what you’re after, have somebody come in and, and, uh, speak on a certain topic or negotiate a discount for us for XYZ product. So, we’ve seen, we’ve seen that happen sometimes where, um, even if it’s just the coffee shop next door and you get 5% off or something, that’s, that’s a bit, that’s nice. Yeah, because if you think about it, I mean, most nonprofits are, are heavily involved in their local area. So, you know, can they leverage that to also provide more benefits for their employees?

[00:45:09.28] spk_0:
Ok. Ok. Excellent. Think on the local level too. All right. All right. Um, what else, what else do you want folks to know about from the, again, you know, of course, the, from the employee perspective that, uh, way, maybe ways of negotiating or what, what else, what else would you like folks to know about?

[00:46:13.01] spk_5:
Well, I think when you, when you go to negotiate it’s always important to recognize the you the benefits, the compensation, all of that is going to vary based on how large your employer is. Um the their budget, right? The different constraints that they may have um from outside where they’re located. Um So it’s important to remember that you wanna have the value conversation about how you’re a valuable employee and that’s why you’re asking for these additional benefits. I think that’s an important thing to remember. Um Because the, it’s easy to say yes to an employee who’s very valuable, right? Um It’s kind of a no-brainer.

[00:46:15.20] spk_0:
So you need to make the case, you need to make the case of, of your value, whatever, whatever value it is, you bring expertise uh experience. Um non for nonn doesn’t have to be formal education. We’re not talking about that necessarily just, you know, what, what’s the, what’s your value as an employee? Not just what do you do, but what do you bring that somebody else can’t bring?

[00:47:45.38] spk_5:
Yeah, or what, what great work have you done? That’s made things a lot easier for everybody or, or what, you know, what are you bringing to the table? Because I, when we’re, when we’re in um conversations with folks who remember that I do um corporate retirement plans. And so when we’re talking with, with people, a lot of times it’s centered around their money and I just need to make more and it’s like, well, ok, but don’t forget that they’re employing you to do a job. And so they, they, they have an easier time when your, your performance reviews are great. So that’s just something to, to keep in mind of what moves the needle, what’s important to the organization, um what fits within their culture. Um When you go, when you go to ask for things. So I think that’s, that’s important to think about. Um And also don’t, if you’re, if you’re comparing two benefits packages, we have clients that just can’t afford to do amazing things, but they do good things and the opportunity to work there is still great and the culture is great. And even though you may not make as much money in the long run, the experience that you get or the um the cause that they serve is, is worthwhile. And so I think that’s one extra level that for profit entities and for profit employees don’t have to think about as much because a lot of the nonprofits really do make a great difference and they are um they’re a different type of work environment. So that’s also something that has value to it that I don’t think we, we think about sometimes.

[00:48:39.61] spk_0:
Yeah, absolutely true. Right. The benefits are just one component, 11 variable among many when you’re weighing whether you want to stay working where you are or whether you’re uh considering different options that you may have, you know, a couple of different offers, the the benefits are just one variable and certainly that the quality of the work, the culture equity issues, you know, these are all, those are all value variables as well. All right. All right. How I leave it there then you feel? Ok,

[00:48:42.90] spk_5:
I do. Do

[00:48:43.50] spk_0:
you? All right, I do. But I’m not the expert. You are

[00:48:48.41] spk_5:
fair enough

[00:48:49.39] spk_0:
expert feels good. All right, Courtney Shipley, you’ll find her on linkedin. You’ll find her company at retirement plan dot com. Courtney, thank you very much for sharing your expertise. Thanks a lot.

[00:49:02.69] spk_5:
Thank you so much for having me. I really

[00:49:04.23] spk_0:
appreciate it. My pleasure.

[00:49:14.82] spk_4:
Next week, Amy Sample Ward returns with Reflections on their Bosch fellowship in Berlin. If you missed any part of this week’s show, I

[00:49:17.63] spk_0:
beseech you find it at tony-martignetti dot

[00:49:49.76] spk_4:
com. We’re sponsored by donor Boxx, outdated donation forms, blocking your supporters, generosity. Donor Boxx. Fast, flexible and friendly fundraising forms for your nonprofit donor Boxx dot org. Our creative producer is Claire Meyer. So it producer Kate Marett Devices and shows. So is our web guide this by Scott Stock.

[00:49:54.49] spk_0:
Thank you for that affirmation. Scottie be with us next week for nonprofit radio. Big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for August 21, 2023: The 5 A’s Of Awesome Fundraising

 

Cara AugspurgerThe 5 A’s Of Awesome Fundraising

It’s a valuable back-to-basics conversation with a bunch of tips you’ve probably never heard. Leading us through is Cara Augspurger from Donorbox.

 

 

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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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[00:00:35.76] spk_0:
Hello and welcome to tony-martignetti Nonprofit radio. Big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite Heb Mittal podcast. And oh, I’m glad you’re with us. You’d turn me into a mono. Thus, if I had to see that you missed this week’s show. Here’s our associate producer, Kate with what’s coming?

[00:00:59.48] spk_1:
Thank you so much, tony. We have the five A is an awesome fundraising. It’s a valuable back to basics conversation with a bunch of tips. You’ve probably never heard leading us thorough is Kara Augsburger from Donor box on Tony’s take two.

[00:01:02.29] spk_0:
It could have been the end for me,

[00:01:12.22] spk_1:
were sponsored by donor box, outdated donation forms blocking your supporters, generosity, donor box, fast, flexible and friendly fundraising forms for your nonprofit donor Boxx dot org.

[00:01:21.65] spk_0:
I love that. I love that alliteration. Kate, fast, flexible, friendly fundraising forms, love that.

[00:01:29.32] spk_1:
It sounds cool, but it’s not very fun to say

[00:01:34.42] spk_0:
tough,

[00:01:37.39] spk_1:
very tough. Now, here is the five A’s of awesome fundraising.

[00:02:08.04] spk_0:
It’s a pleasure to welcome Kara Ox Beger to nonprofit radio. She is a longtime development professional, currently serving as fundraising coach for donor Boxx and focuses on consulting with nonprofits of all sizes. Her expertise is in coaching, annual fundraising, project management and communications. She’s on linkedin Kara Ger with A P, not A B. It’s not.

[00:02:14.32] spk_2:
No, it’s not tony

[00:02:18.75] spk_0:
and the company is at donor box dot org. That’s correct.

[00:02:22.03] spk_2:
Thanks, tony. Thanks so much for having me. What a warm welcome pleasure.

[00:02:26.13] spk_0:
Pleasure to have you from Noblesville, Indiana.

[00:02:29.41] spk_2:
That’s correct.

[00:02:30.90] spk_0:
And we’re talking about the five A’s of awesome fundraising. So this is not just, this is not just, you know, lackluster, mediocre type fundraising. We’re talking about awesome fundraising,

[00:02:46.79] spk_2:
right? The five A S, you know, our donor box team coined the term the five A’s of awesome fundraising to really introduce the concept and help people remember the cycle of fundraising. So, you know, identify, cultivate, solicit steward, we just made them a little easier and put an a next to each of them. So we have, it’s

[00:03:22.00] spk_0:
the cycle that we’re accustomed to. Exactly. But all right. So refreshers are important, valuable basics, basics, lots of people trigger, you know, they’ll say, oh, you know, that’s just a good reminder, good reminder. So we’re gonna, we’re gonna share good reminders. Excellent, excellent. So, uh I’ll let you introduce your, your first. A

[00:04:21.71] spk_2:
Well, sure. So we often at donor box, we are working with fundraisers who are really, really good at delivering on their mission. They’re really, really good at um creating innovative programs, but maybe they’re struggling to understand some fundraising fundamentals. And so my job is to kind of create ways to make learning those fun and engaging. And so that’s was the basis around the five A’s. So first we attract new supporters to your organization, you know, that would be identi identification and cultivation and then we ask them to come alongside you by giving, then we promptly acknowledge those gifts, right? And then we account for those donations and we do it again and again and again. So it’s attract, ask acknowledge account. And again, so those five A’s, they’re not fancy, they’re not innovative, they’re nothing new. Um But those are kind of those fundraising fundamentals that successful nonprofits are actively doing and actively incorporating into their communication cadence to bring donors into the life of the organization and really cultivate that sense of belonging.

[00:04:40.93] spk_0:
All right. So let’s, let’s focus on attraction. Yeah. What, what uh what are your reminders there, your tips.

[00:04:51.46] spk_2:
So, you know, you, you need to attract new supporters to your organization and then you need to make sure that your organization is attractive to those. So, uh you want to make sure that you are um actively on social media that you’re telling compelling stories of your mission and action, you’re showing people ways to get involved by volunteering and things like that. So you’re attracting those people, you’re, you know, the fundraising fundamental. So you’re cultivating them to your organization

[00:05:31.48] spk_0:
and some of those uh some of those uh a attraction mechanisms might be as simple as, like, sign a petition. Absolutely. Yeah. I mean, it doesn’t have to be come in person or something. We can, we can have, we could have a lift but something that gets people uh initially

[00:05:34.05] spk_2:
engaged. Yeah. You’re aware, you’re building awareness for your organization. Yeah.

[00:05:38.95] spk_0:
OK. That’s another good a but that’s not in awareness. It’s like a subset. So, uh I’m not, I don’t want to pervert the whole donor box. Uh the whole donor box. A team of five A make it six.

[00:05:49.76] spk_2:
We don’t want no.

[00:05:50.75] spk_0:
Every time you say an A word, I’m not gonna say, oh, there’s an A but uh awareness is a subset of attraction and being, being attractive. Talk a little more about the, the being attractive part how you, you know, how you appeal.

[00:06:37.23] spk_2:
Yeah. So you know, you repeat the cycle and you want to keep your organization attractive to your current supporters. So maybe that’s where you introduce a survey or you ask what appeals to them most about the mission. You could uh engage with them through some newsletters, some good communication about what’s going on or, you know, in person. So you can invite them to coffee, invite them to events, invite them to volunteer. Um And it’s not just about doing those things, it is about staying relevant in the minds of your supporters. You know, we know supporters are supporting fewer organizations these days, dollars are limited. And so you really want to stay in the forefront of your supporters’ minds. And so that’s where you really just want to keep that communication cadence. Um going throughout the year, you don’t want to just go, go to your donors when you need something, you want to communicate and build relationship and stay in relationship with them.

[00:07:05.75] spk_0:
Yeah, that is critical. Not only sending solicitations, you know, however many times a year, let’s drill down, let’s drill down a little bit on the, uh, the surveys, surveys. What, what’s your advice around survey? You know, like length? Um, I don’t know, time of year, uh, how to get folks to do the survey, you know, what, what are your tips around those things?

[00:07:53.68] spk_2:
You know, I think my, uh, my advice to anyone is as, um, personal of the ask as you can make it. I think the more, um, engagement you’re going to get around it. So if you could say, hey, tony, I’m gonna send you a survey in the mail or in the, you know, in your email. And if you have five minutes to really give me some insight into what you see, you know, in the organization, boy, I would really value that if I could ask you that on the phone or if I saw you at an event or something like that, you might be more engaged and more apt to complete that survey. So, that, you know, and you can even personalize that at a scalable level through some emails, some make your email look really personal through some mail merges and things like that to really make it seem like you’re speaking one on one to the receiver. So that’s how, that’s an

[00:08:20.22] spk_0:
introductory email. Yeah. Yeah, couple of days I’m going to send you or something

[00:09:13.79] spk_2:
like that or, yeah, I mean, just however the communication, the communication schedule works out for you, you could even, you know, package it together with the survey link or something like that. But yeah, just as, as interpersonal as, as, as possible. So it looks less like it’s from the organization and more from the person who’s sending it, whether that’s the executive director or the communications manager, the development manager, whatever it is. So I think that one on one really feeds engagement. Um, but as far as like length, what we’re seeing that is working really well is micro content so short, actionable. Um, you know, I think if people see how far along they are and in the steps, you know, you’re at step one of five, question, one of five, something like that. That kind of keeps people motivated to complete it as opposed to this never ending survey that, that never ends. I know, I know,

[00:09:14.86] spk_0:
I appreciate the progress bar. You’re 10% or 20% or right, one out of five or something. I like to know that I like to know where the end

[00:10:31.15] spk_2:
is. Yeah. Yeah, absolutely. And I think if you have um, well crafted questions, so you’ve worked with, you know, a board member or your staff ahead of time to determine what is, what’s your outcome on this survey? What do you really want to glean from this information? I’m working, I’m on the board for um, a nonprofit here in uh the Indianapolis area that works um to provide um services to people who are a little food insecure. Um But the foundation, so there’s a foundation that’s set up to, to kind of um resource the food pantry and, and the services. So there’s some confusion right now on, do I give to the church that runs the services or do I give to the foundation or whatever? So, what we’re doing is we’re crafting a survey to say, hey, do you understand the difference between the foundation, the church, the food pantry? How does that work? Um And, and really trying to get to the purpose, our purpose is clarity around our communication and where to direct people to give money, but we need to work backwards and craft the questions so that they really are um short and compelling and impactful and give us the answers that we need. So I think as long as you’re, you’re really paring down um and really honing in on the purpose of the survey, I think you’ll be able to, to draft some short, uh, really, really great questions that’ll, that’ll drive the, the answers that you’re looking for.

[00:10:56.06] spk_0:
You have a maximum number of questions that, that you’re working toward in your survey.

[00:11:13.30] spk_2:
I’d like to stop it. I’d like to leave it at five. I think five is a good number. Um, you know, I think if they’re quick questions, if it’s multiple choice, those would go a little faster than those open ended. So maybe you’d have a little more wiggle room for some questions there. But I think, you know, too, I think there’s always an opportunity for an executive director or someone to step in after you complete the survey and say, hey, tony, those were really great um examples you shared in that survey, would you be open to a conversation to talk a little bit more about what you think and you know, those opportunities, those touch points are really part of those five A’s, you’re keeping that conversation going and saying, I see you and I value the input that you have into our organization.

[00:11:41.30] spk_0:
I think people would be very grateful for like personal follow up. Now, if you’re, you’re sending thousands of surveys, you know, I don’t know. Uh hopefully you get more than a dozen responses. Sometimes surveys can do poorly. So you might, you might only get 12 or 15 or 20 responses and then you can be personal um with, with those, with those folks and look, I mean, you’re thanking them in a way for, you know, for being among the small percentage of people who did reply.

[00:12:09.52] spk_2:
Oh, for sure, for sure. And what, what’s the, what’s the old adage that you ask for it? You ask for money and you get advice, but you ask for advice and you get money. Well,

[00:12:19.67] spk_0:
that, that may result indeed. Or you, or you might, you might get a, a new volunteer or something. You’ll, you’ll certainly get somebody grateful. Uh, after you’ve, you’ve, like, personally followed up and said, you know, your answer to this was important or

[00:12:32.16] spk_2:
whatever. Yeah. It’s an opportunity. It’s an opportunity for conversation, an opportunity to grow that relationship.

[00:12:58.25] spk_0:
Another thing, um, folks have said is that you don’t ask for information that you, uh, you can’t preserve and, and act on like, if, like, if you’re asking a survey question, would you rather we email you or use direct mail or text? Then they give you the answer. You have to, you have to honor their, their answer. Either that or don’t, don’t ask the question. Yeah,

[00:13:14.38] spk_2:
exactly. Yeah. Yeah. If you’re not gonna segregate that information into your data and you end up mailing someone who said they only want an email, then it may have backfired on you the whole process, right? You really,

[00:13:17.36] spk_0:
yeah, then you have hurt the, then you hurt the relationship better to not even just ask if you don’t have the capability for text. Don’t offer communications, you know, by, by

[00:13:26.08] spk_2:
MS for sure, it goes back to the whole big, big goal that what outcome do you want from the survey?

[00:13:33.26] spk_0:
Absolutely. Very true. As you said at the outset, right? All right. Uh You feel OK with uh attract and being attractive?

[00:14:15.40] spk_2:
Yeah, I think so. I think, yeah, identify and cultivate and um really get them introduced into all that your organization offers. So that is a track. OK. Then you’re ready to ask. Oh, you are ready to ask. And I think so many nonprofits think that that ask is exponentially um hard and it’s an exponential, you know, use of time in fundraising. But really if you’re doing these other things, well, that ask gets a lot easier, but it, it is important to ask and if you are only telling, you know, stories of impact and um you know, really advocating for your cause, but you never ask for money, you’re missing a big opportunity there.

[00:14:23.10] spk_0:
Now you ask, could come in other forms too, right? It might be. Now, now we’re talking about something more than, you know, sign a petition, but it could be volunteer.

[00:15:14.76] spk_2:
Mhm Absolutely. Yeah. Absolutely. One pitfall I see with that though, tony is um a lot of times in a fundraising appeal, I think we sometimes as nonprofit professionals are kind of uncomfortable about that ask and what we tend to do is gloss over it in the fundraising appeal. So, hey, tony. Can you give me $50 or volunteer or share this email? I think it’s really important in a fundraising appeal to have one call to action and if you’re asking for money and for a volunteer and to share the word, guess what people are going to do, the one thing that doesn’t cost them money. So if you’re asking for money, make sure that that’s super clear. And that is the only call to action in your, in your fundraising appeal.

[00:15:47.97] spk_0:
Yeah, I, I didn’t mean to dilute your, your, your, your fundraising. Ask if I was just saying, you know, you could be asking for something else that’s substantial, which is a gift of time. Yeah. But no, I absolutely agree. You don’t dilute, don’t and don’t be humble. You know, you, oh, you know, we hate to ask. But could you, you know, you have, needs, your work is important and you have, needs to, to fulfill that work, to fulfill that mission. Ask with

[00:15:48.71] spk_2:
confidence. Right. Absolutely. Absolutely. Um Fear free fundraising is, is kind of the approach I take there. You, you need to know what you do, why you do, why it’s important, um, what you’re doing differently than anyone else and be really, really proud of that. And when you kind of have those things ingrained in to your thought process, why do you care, then it’s much easier to communicate that to other people? And you don’t feel like you’re tap dancing around it all the time

[00:16:17.36] spk_0:
and, and you don’t want to take for granted that, that people understand all that, you know, because you work in it, day in, day out, week after week, et cetera. But, but everybody else

[00:16:28.17] spk_2:
doesn’t. Yeah. Absolutely. Yeah. Absolutely.

[00:16:31.82] spk_0:
Um, have you seen any, uh, any good, uh, asks lately that you can, uh, you can share?

[00:17:48.29] spk_2:
Well, we’re, we’re getting ready for the biggest ask of the year, right? The year end fundraising season is always a good one. Um You know, I help a lot of organizations really learn the art of appeal, writing. And so, um I’m excited to, I actually have a live in person workshop with a lot of new fundraising professionals in, in about two weeks. And so I’m excited to work with them through that process and see what they come up with. Um But as far as good asks lately, gosh, they’re all over the place. Um We have a nonprofit that we work with called Maya’s Hope and I actually just saw on linkedin before I got on this call, they had a really clear compelling ask to become a monthly donor at $10 a month. And what they show was a picture of a boy in Ukraine and what he, he has special needs and his mom is unable to work right now, has two young Children. They live in a war zone, right? Um But what $10 a month provides for him. There was a photo of it and it was some diapers and some hard to get medication for his, you know, for his situation. And it was saying for $10 a month, um you can give this mom peace of mind that her son is gonna get what he needs for the month because you give to this organization, you put the, the materials in this mother’s hands and relieve her burden and you know, relieve the, the pain that her son is going through because you give to this organization and it was just such a clear, compelling, um, as it really stuck in my mind and I saw it really just a few minutes ago.

[00:18:17.38] spk_0:
Um, it’s personalized. Yeah,

[00:18:19.63] spk_2:
it was, it was

[00:18:20.49] spk_0:
mom. It’s her son.

[00:18:22.19] spk_2:
Mhm. Yeah. And, and you know, and I think that they target demographic. I think a lot of their donors are probably mothers, um, who are kind of feeling the same things about their kids. And so they have a, it’s a woman run organization and I think they have a lot of female donors who just really feel that the tug at the heart strings and understand when they give a little bit and another mom might have some relief.

[00:19:07.57] spk_0:
Maya’s hope is an example that uh we’ve cited in some of our sponsorship messages with donor box because they, they have incredible, I forget what their percentage of increase was when they, when they moved to the donor box platform, but I don’t know if it, if it was the 400% 1 or it was the 267% 1 or whatever. But they’ve been cited in our, in our

[00:19:22.81] spk_2:
message for you. Oh, yeah, I actually I meet with them once a week and so my, my meeting with them is this afternoon. So I’ll be sure to mention that to them that, that you’re noticing them. They’ll be very happy about that. It’s time for a

[00:20:00.99] spk_1:
break. Donor box quote, I regularly experience how donor boxes easy setup and ultra swift pay fast checkout deliver. What we need. Donor box allows us to focus on why we do this, our clients and their needs. End quote. That’s from Jenny N A board member and recurring donor at Organic Soup Kitchen in Santa Barbara, California donor box helping you help others. Donor box dot org. It’s time for Tony’s take two.

[00:22:34.42] spk_0:
Thanks, Kate. I had a rough experience harrowing experience earlier this week. It was just uh four days ago. I was in a car accident. My car was totaled, totally smashed in the front. Uh It’s total. I walked out of it. Uh My, my steering wheel airbag went off my head, hit it and III I smelled this acrid burning smell and I heard hissing, I quick, you know, checked myself, I unbuckled my seatbelt and I was able to just get out and, and walk remarkable could have been, it could have been a lot, a lot different. There were four cars involved and there was someone who was not as fortunate as I was, he was, had to be extricated from the car by the fire department with those jaws of life and they bandaged his head and I could see there was still blood coming even through the bandages. I could see him and he was taken away on a stretcher in an ambulance. He was the worst hurt. You know, it just, it just could have been a lot worse who obviously grateful that I was unscathed. Not even a nose bleed. Uh My, my glasses didn’t even bend, hitting the, the airbag makes me think of my uh father in-law who’s no longer living. Uh because he was an automobile engineer. Cars are engineered to absorb impact with, with crumple zones in the front and the back. I, I needed the one in the front. That’s what saved my life, you know, but crumple zones and safety zones and airbags and the sensors and that’s, um, that, that’s a credit to my father-in-law and all his colleagues in automotive engineering. And it makes me think about how, how close I came and just makes me grateful for scientists, engineers who make our lives safer. That was just this week. And that is Tony’s take too,

[00:22:39.05] spk_1:
Kate. I’m glad you’re with us, Uncle tony.

[00:22:41.45] spk_0:
No, thank you.

[00:22:44.06] spk_1:
We’ve got, but loads more time now back to the five A’s of awesome fundraising with Kara Ox Beger.

[00:22:55.77] spk_0:
Anything else on the, on the ask?

[00:22:58.13] spk_2:
Well, you know, I think so much effort is spent on thinking of that first gift. Um but I think it’s just as important to really earn that second gift. And so that is actually a really great segue into our next A OK.

[00:23:20.15] spk_0:
Oh, I just, I thought of one. OK, before we get, before we get to this, to the next a uh acknowledge um in, in writing, you know, if you’re, if you’re doing, whether it’s digital or print II, I hate to see the asks buried in a, in a dense paragraph, you know, make it, I think, make them stand out now again. Don’t be, don’t be shy and, and humble in your asks. Yeah. Make sure

[00:24:58.19] spk_2:
that it’s clear somewhere. Yeah, what we really encourage people to do so we teach appeal, writing and what we encourage people to do is start with um their direct man letter as an anchor of their communication series around their ask. And in that direct mail letter, what we have them do is make sure that you can understand if you only read the bolded parts of the letter that, that actually tells the whole story. So you have the um the problem. So, and I mean, I’m gonna use this, this Maya Hope example again. So, um mom doesn’t know what to do. Uh son is in need of medication. So, you know, throughout you’re telling a narrative but, but that is, that’s the problem, right? And then you talk about how the organization can help with that. Oh, but Maya’s Hope provides these materials and then you put your call to action and for $10 a month, this child can get what he needs and mom gets peace of mind. Um So if you, if you in the whole narrative of the letter, if you bolded those pieces, the, the reader would be able to really understand what the problem is, what your solution is and how they can help. And then what we do is encourage people to take that anchor piece. A lot of people don’t even do direct mail, but I think it’s a good idea to even start by writing it. And then you can syndicate that direct mail letter into an email or an email series and some social media posts to follow up with that. So you’re really taking um a story and using it as a fundraising campaign for a short period of time and really curating all of your communications around that, that anchor piece.

[00:25:21.21] spk_0:
Do you have advice around uh maximum length of uh I mean, clearly, you know, emails should be shorter but, but uh uh you know, maximum length for a direct mail, you know, print piece.

[00:26:17.87] spk_2:
Well, you know, Mal Warwick is kind of like the, you know, the official go to for me for direct mail writing and he says longer, longer is more compelling. Um, four pages. I’ve never in my life sent a four page appeal letter. Uh but they say, you know, the research says the longer the better I’ve received some in the mail. Um, but no, I, I tend to stick to a front of a page in the back of a page and insert a response device and a carrier envelope in a return envelope. So that’s the package I usually like. Um I think a lot of people think that you have to, you have to just limit the length of a mailed letter to just the front of the page. But I think you can go a little longer. Ok? Especially if you’re telling a good story. I mean, it’s all about storytelling and and really keeping the donor engaged. If you, if you’re writing, well, the donor will turn the the donor will turn the page and keep reading.

[00:26:33.14] spk_0:
Acknowledge. We, we, we almost, we almost got there. You teased right now. Now we’re into that important acknowledgement. I know you’re gonna say that acknowledgements should come fast.

[00:26:49.30] spk_2:
Yeah. So earning that second gift right? We know that acknowledgements need to be prompt and personally um and really make an impact. You want the reader to understand that you are so grateful for their support, so that sincere gratitude, so prompt, personal, sincere gratitude. That really goes a long way.

[00:27:06.00] spk_0:
I love sincerity. You know, and you don’t have to be long to be sincere, genuine heartfelt in your, in your, in your gratitude.

[00:27:21.33] spk_2:
Absolutely. And, and I think, I think, you know, I think that’s something that we, as people are really craving right now. That authenticity, that sincerity. I think that we’re living in such a fast paced life and we have all this A I and all this tech around us that when we get something sincere and authentic, um it really stands out to us.

[00:27:37.92] spk_0:
I’m a big fan of handwritten notes.

[00:28:37.26] spk_2:
Yeah, I just wrote about 15 last night for a fundraising campaign. I’m working on. So, yeah, I, I feel it. I, I’m a big fan of them too. I love receiving them. I love sending them. Um I know it’s a lot of work. I have, I have organizations that I work with. They’re like, I don’t have time for that. Well, there are ways you can, you can modify it. You can do um a mail merged email that looks like it just came from your, your inbox and you can really be like, hey, I just saw your donation come in. I, I really wanted to let you know right away um what this will do and you know, you can, you can really be a little creative. You can even print some Acknowledgments hands, sign them and write a little note on them. Um I received an acknowledgement from an organization, the other day where it was actually written and signed by a volunteer. And that’s OK. I think that those kind of things are just fine. I think you just really need to acknowledge that gift and we know that um that, you know, I think donor attention is down right now. I think a lot of people are saying I’m losing donors and I’m losing donors. Um And I think acknowledgements are the key to that donor renewal. You know, I mentioned earlier, a lot of organizations focus on that first gift. Um But really earning that second gift is what’s important and that’s where acknowledge comes in.

[00:28:55.36] spk_0:
You just gave a lot of good uh tactics for, for, for handwritten or, or something very close to it. Uh Another one is that, that’s, it’s a terrific activity for a board board members. You give them a list of 15 or 20 they can either they could do it in a board meeting or they could take it home with them. You just give them the stationary, take it home with them. I’m sure they’d be happy to mail them,

[00:29:38.78] spk_2:
make a phone call, they can make a phone call. Yeah, leave a voicemail. Yeah. Give them a little script that, you know, most, most calls go to voicemail anyway, just give them a little script that they can leave in a voicemail and, and that’s really impactful. Um What, what always helped me when I um was in a role, I was in a um director of development role and my primary responsibility was acknowledgements. And what I did is I blocked out the last hour of my day on Tuesdays and Thursdays and I made that my handwritten note uh time. And so I went through, I went through the reports. I made sure that they got um notes, but I built it into my schedule and then it was just part of my day and part of my routine for the week. And then I got to go home feeling like I actually accomplished something right

[00:30:37.96] spk_0:
for anything that’s, that’s important. You know, you have, you have to make the time, you’re not gonna find it. Listeners maybe heard me say that if you’ve been listening a while, you’re never gonna find the time, you’re gonna make it. So you have to make it if handwritten notes are important to you an hour a week, two hours a week, delegate it to your board, delegate it to volunteers. That’s a great idea. You know, it’s, people are gonna be thrilled to get a handwritten note because I, I agree with you that we are thirsting for some, some more personal contact coming out of the pandemic when we were, we were prohibited from having personal contact and, and you’re right with artificial intelligence uh growing in popularity to get something that, you know, is genuine, authentic. Um or even the substitutes that you mentioned, you know, if you can, if you can’t do the literal handwritten note, the ways you mentioned to come close, you know, something that’s, that’s email. That, that sounds genuine.

[00:31:07.67] spk_2:
Um, and again, yeah, I think, I think when it comes from the individual, not the organization that adds just a little more impact, um, it makes it seem a little more authentic and, um, yeah, I, I think that one on one is where the relationship grows.

[00:31:25.08] spk_0:
And then if you want to follow with a more formal letter that, you know, maybe says, you know, the, uh it gives your tax deductible tax deductibility disclaimer if you want to include that, you know, that could follow several days later or a week later after the, after the, the, the, the phone message from the board member or the volunteer or whoever. So, you know, you don’t have to incorporate it all in one. And well, how do I sound genuine if I also want to put a tax disc disclaimer in?

[00:31:53.15] spk_2:
Yeah, absolutely. Um The

[00:31:55.33] spk_0:
disclaimer message could be automatic but the, the first thank you could be genuine, sincere and handwritten or a phone

[00:33:07.90] spk_2:
call. And there are some ways you can blend the two I know um donor box, you can customize your donation receipt, so you can warm up that language that they get right away. When they make an online donation, you can add in a little story or a video. Um You can really warm that up. I like to use the analogy. I think a lot of people are confused. I’m glad you brought this up, tony because I think a lot of people are confused about the difference between a donation receipt and an acknowledgement. And so I like to use this analogy. So your donation receipt is like the receipt you get um at the grocery store. It’s very transactional. It says um you know, you purchased this item on this date for this much money where in a management is like, um, a thank you note to your favorite aunt because she sent you a birthday gift. And so you would never say dear auntie thank you for the sweater valued at $49.95 that you mailed on August 15th. Um, no, you would never say that you would say. Wow, thank you so much for your generosity. That’s my favorite color. I’ll wear it all the time. Um, and then I think there’s a big pitfall too. A lot of people will ask for a second gift in their acknowledgement. You know, hey, thank you for, for giving $10. Would you give us $10 a month? No. And use that analogy then as your, as your litmus test, you would never say dear auntie, thank you for that sweater. Can you send me some jeans and some shoes to match it? No, you would never do that. So if you kind of use that as a litmus test of what you’re sending out. Um I think that that’s, that’s usually what I do in my mind. Anyway,

[00:34:09.76] spk_0:
there’s another opportunity to ask for the follow on gift to ask for the gift to be a sustaining gift monthly. You have other chances at that. Don’t, don’t blow your, your gratitude time on on talk about diluting now you’re diluting your thank you with a with a second ask. It’s just like you said, don’t dilute your ask, don’t dilute your, your gratitude with a with a second ask or request for anything. You just make it a straight. Thank you and touch the, touch the person again at another time.

[00:34:12.91] spk_2:
Sure. Yeah, absolutely. And like I said, if you’re doing those other things, well, if you’re, if you are acknowledging and you’re showing that you’re accountable for those donations and you’re, you know, continuing to make your organization attractive when you do ask for that monthly gift or whatever is next, they might be able, you know, raise their hand a little faster and say, yeah, I’m in

[00:34:44.45] spk_0:
indeed indeed. Give them the chance, right? Let, let them, let them maybe self identify too. All right. All right. All important. Uh We’re up, we’re up. Well, go ahead. You, you announced this one, you see them at the beginning, but you can announce our fourth. Awesome

[00:35:39.70] spk_2:
A our fourth A is a count. And so that would also fall under stewardship in that, you know, typical fundraising cycle. But this is where you’re showing impact for your gift. And we know this is important because, um, donors say they stop giving because they believe that their gift won’t really help or the money won’t be used. And so that’s where you have to account, account for that hard earned money that your supporters give to your organization. So show the impact, show the, the numbers of people you’ve fed or the number of shoes you’ve given away or the an animals you’ve saved, tell stories of how life change happened because someone gave. And so that’s what I mean by account, it’s as easy as just showing a little impact. It could be numbers, it could be stories, it could be anything that really gets that point across and keeps people wanting to learn more about how their gift, um went to work.

[00:35:46.87] spk_0:
And Maya Hope example, you used kind of incorporated the two into, into ask and also account, you know, by showing what the impact would be for your $10 monthly gift. You have another example, maybe of a, uh, of a, of a impact, an account that, that stays with

[00:37:09.82] spk_2:
you. Yeah. You know, there’s always, you know, nonprofits do a good job of kind of some year end annual reports that maybe you get in the spring or after the fiscal year and that’s not really what I’m talking about. Um, you know, I just got an, an, um, an email from a nonprofit I support. And it said in a very informal term, you know, in a, in a very informal tone, y’all really stepped up because you gave you, um, provided money for this many teens in this program and you helped dig a well at this site in Africa and you did this and you did this and you did this and it was about six bullet points of what I did and it, I know that my, whatever, my $25 I gave or whatever didn’t do all those things. But it, but addressed it, it said corporately because you gave these things happened. And so I think those are, that’s just a really quick, easy in my inbox. It took me two minutes to read it or less. Uh, but I, that stuck in my mind and I was like, yeah, ok, my money went to work and it did all these things. That’s really amazing. So that’s what I mean by account that doesn’t have to be a large, you know, overly processed brochure mailed, you know, that kind of thing. It can be stories of impact, it can be one on one. You know, I’m sitting across to you from coffee and, and I wanna tell you about somebody who came through our door and was hungry or thirsty and how, you know how we helped them. It’s as easy as that, that’s a count

[00:37:38.12] spk_0:
and you distinguish it from the, uh, the annual report

[00:37:56.31] spk_2:
and, and, and that, that is an impact report. Yeah. And that, I mean, I think that that’s important too. That’s a really great way to show um in a very large format how to, you know, you’re accounting for those donations that are entrusted to you. It’s intimidating for so many nonprofit professionals to think. Oh, I have to knock out an annual report. It’s important you should do it. But throughout the year use these little opportunities to show um that you’re accounting for those donations.

[00:38:12.69] spk_0:
Ok. Anything else? Uh accounting, accounting

[00:38:26.79] spk_2:
wise, well, acknowledge an account, makeup stewardship. Good stewardship means donor retention, right? So that’s, that’s the end goal, donor retention. They want those donors to come back for their second gift and their third

[00:38:29.64] spk_0:
gift. Yeah, because we know that acquiring a new donor costs us so much more than retaining. And uh yeah, our retention rates are very poor, right? Like 20% or something, the 80% of donors leave after the first gift.

[00:38:44.09] spk_2:
Oh, yeah,

[00:38:44.86] spk_0:
17% is our retention rate or something. It’s very, very pitifully low.

[00:38:51.26] spk_2:
So for yeah, you’re bringing in 10 donors and eight of them are turning around and never coming back. But the statistics show that if you have repeat donations. So those people who give second um make their second gift and third gift, their retention rate is closer to that 60% level. So those are the kind of numbers that you really want to, to um report on. You really want to keep your eye on as you are creating your fundraising strategy for the year.

[00:39:19.49] spk_0:
And that’s our uh again, right? Our, our fifth, our fifth a of awesome fundraising is again,

[00:40:10.49] spk_2:
again, yeah, repeat. It’s, it’s just repeat. So as you repeat the cycle, you know, you’re focusing not only on attracting new donors, right? But making your organization attractive to your current supporters. So you’re engaging them, you’re inviting them, you are starting that conversation and just keeping that conversation going and you keep that cycle going year over year. We have um one woman who runs an organization who’s in our fundraising coaching and she shared with me that they have an organizational commitment to ensure that any supporter receives at least two communication touch points before they’re asked again. So that is just a framework that you can have as part of your organizational practices and really just kind of keep that in the back of your mind. So if you’re not over asking, um now there are seasons that are very ask heavy like year end fundraising. You might feel like you’re really, really asking a lot during that time of year and that’s ok. Just make sure that you’re balancing out your communication touch points throughout the year so that they’re not all ask heavy,

[00:40:27.79] spk_0:
you’d probably like to see an annual plan.

[00:40:29.98] spk_2:
Yeah. Oh, absolutely. Communications

[00:40:32.17] spk_0:
marketing plan.

[00:40:34.14] spk_2:
And when you’re mapping out that plan, keep those five A’s in mind and just make sure that you’re, that you’re plugging touch points in that, that apply to those throughout the year.

[00:40:45.52] spk_0:
Anything else, Carrie, you wanna, uh, you wanna leave us with could be, could be outside the five days of awesome fundraising if, if you like anything. Uh, um,

[00:41:15.80] spk_2:
yeah, I say, you know, now is really the best time to shore up some of those good fundraising practices to really um take time to say, ok, what am I doing right now? Have I done a good job of, you know, accounting for the donations people have given to me. Have I taken time to say thank you. Um And that was a really good time to really assess that and make up for a backlog if you haven’t before we get ready for that year end fundraising. So that will help your organization stand out in your supporters’ minds when it’s, when it’s time to ask again. But I think now is a very important time to really make sure that you’re aligned for all that’s ahead in the coming months.

[00:41:40.81] spk_0:
Kara Ger with A P, not with A B No, she’s the uh fundraising coach for donor box. You’ll find her on linkedin. You’ll find the company, of course, you know, because uh they’re graciously sponsoring nonprofit radio, you know, that the company is at donor Boxx dot org. Kara, thank you very much. For sharing. Thanks so much.

[00:42:08.78] spk_2:
Oh, it’s been such a pleasure, tony. Thanks so much for having me next week.

[00:42:15.72] spk_1:
We don’t know, but it’ll be a good one. If you missed any part of this week’s show,

[00:42:19.01] spk_0:
I’d beit, you find it at tony-martignetti dot com.

[00:42:31.82] spk_1:
Were sponsored by donor box. Outdated donation forms blocking your supporters, generosity, donor box, fast, flexible and friendly fundraising forms for your nonprofit donor Boxx dot org. I love

[00:42:40.97] spk_0:
that alliteration. And by the way, when I said tough, I didn’t mean tough for you to say I meant too bad. You gotta say it

[00:43:03.87] spk_1:
too bad yet to say. Try to say it five times fast, fast, flexible and friendly fundraising for, for your nonprofit. Our train is Claire Myer. I’m your associate producer, Kate martignetti. The show social media is by Susan Chavez. Mark Silverman is our web guy and this music is like Scott Stein.

[00:43:24.35] spk_0:
Thank you for that affirmation. Scottie be with us next week for nonprofit radio. Big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for August 7, 2023: Leadership Lessons

 

Steve JohnsLeadership Lessons

Steve Johns’ book is “Fearless.” He shares his philosophy of fearless leadership including building a service mindset and embracing a culture of curiosity; investing in yourself; talking without telling; understanding how “No mud, no lotus” can help you persevere; and a lot more. He’s CEO of OneCause.

 

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[00:00:33.70] spk_0:
And welcome to tony-martignetti Nonprofit radio. Big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite He Abdominal podcast. Oh, I’m glad you’re with us. I’d be stricken with mono blea if I saw that you missed this week’s show. Here’s our associate producer, Kate with highlights.

[00:00:56.43] spk_1:
Thank you, tony. This week we have leadership lessons. Steve John’s book is Fearless. He shares his philosophy of fearless leadership, including building a service mindset and embracing a culture of curiosity investing in yourself, talking without telling, understanding how no mud, no lotus can help you persevere and a lot more. He’s CEO of one cause on Tony’s take too

[00:01:11.38] spk_0:
summer stewardship.

[00:01:27.09] spk_1:
We’re sponsored by Donor Boxx with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org. Here is leadership lessons.

[00:01:54.67] spk_0:
What a pleasure to welcome Steve Johns to nonprofit radio. He is CEO of One Cause fundraising software company and he’s author of the book, Fearless Leadership Lessons at the Crossroads. He has over 30 years of experience in technology, corporate development, venture capital, event production and entrepreneurship. You’ll find the company at one cause dot com and Steve is on linkedin Steve Johns. Welcome to nonprofit radio.

[00:02:03.24] spk_2:
Thanks tony. Thanks for having me. Appreciate

[00:02:05.19] spk_0:
it. Uh Absolutely, my pleasure. And uh the, the book is leadership lessons. So we’re gonna talk a good bit about a bunch of your lessons. And I love every, every chapter has a collection of lessons from that chapter. Uh But just, you know, give us the, the high level overview why this book, you know, why

[00:04:27.82] spk_2:
now ha ha happy to do that. So, so first of all, I didn’t set out to write a book. And so what I call myself is the accidental author. And so this all started tony at the beginning of the pandemic, we’re making a bunch of changes to the business and I made a commitment to the company to keep them informed of how the business was doing. And II, I hesitated a little bit and then I said, I’m gonna make that commitment to, to be weekly and so on April 2nd, around 2020 I wrote my first weekly update and I wrote my second weekly update and my third and I kept writing these weekly updates. A year and a half later, my marketing team presented to me that, that following summer, the compilation of these weekly updates. And we looked at it and we shared some labs and actually, we probably shared some tears as well. And we said, wow, this feels like it might be the beginning of a book. And that’s really how it came about. And so, and so we, we set about then taking and I had, and then I wrote for another year because this was the summer of 21 and we weren’t out of it yet. And so I continued to write and we continue to look at the opportunity to kind of bring some of these lessons together thematically. So we didn’t just do it all chronologically. So we grouped them together in themes. And in the summer of 22 we wrote introductory pages to, to talk about how I was feeling what the company was going through, what the tone of the country was at that moment in time. And then to your point, and I said, what we have, if we’re gonna call this leadership lessons at the crossroads, we have to have some pretty specific leadership lessons. So I was really insistent and we got it at the end of every chapter. There’s three or four leadership lessons that here’s the, here’s the thing that, that I want that I hope people take away from this. Yes, we wrote these chapters during the course of a global pandemic that changed our lives. But these leadership lessons I believe are lessons that people can use every day. We, we, we run across crossroads every day, we have decision points every day. And what I would say is these are lessons that can be applied every day, whether it’s at, at the office as a, as a CEO or any type of leader in your company, as a spouse, as a parent. These are just leadership lessons that I think are broad based and can be broadly applied.

[00:05:20.69] spk_0:
There are a lot of episodes of nonprofit radio folks will say, you know, this isn’t only for nonprofits and this is clearly as I expected. And you’re suggesting this is clearly one of those episodes, not only for nonprofit, less lessons for life, really, a lot of, a lot of them do. Um I love your humility in the book. You know, you’re open. Uh you share even that you had trepidation about committing to a weekly update. That was, that was gonna share how the company is doing. Uh you know, that just, you’re, you’re, you’re very, I, I think humble and, and transparent in the book. I, I admire

[00:06:11.17] spk_2:
it. II I appreciate that. And again, you know, part of, part of what I like to do is, um you know, just kind of rally around this notion of being authentic um in, in and also part of my authenticity. Tony is this vulnerability and, and the vulnerability that I had to show in, in the pandemic. Because if, if you stand up and say in, in the course of this, this, this great unknown, these great uncertainties, I’ve got all the answers. Well, then people are going to know that you’re not being transparent and that, and that you’re not being honest. And so I think the, the only, the only way to do that is to basically say open yourself up, be vulnerable, have the trust in your organization. Um when you expose yourself like that, that they’ll follow you. And so what I also say is that vulnerability has a little bit of a paradox because everyone thinks of it as a weakness, but it actually has to start from a, from, from a position of strength. You have to be strong enough to know that when you open yourself up and when you make yourself, as they say, vulnerable, that, that you have a plan that you have the strength to say, I don’t know, I don’t have all the answers, but I have a plan. Let’s go.

[00:06:41.46] spk_0:
Absolutely agree that vulnerability is a sign of confidence, I think and, and not at all weakness, uh vulnerability, humility, you know, these are, I think, I think very good uh very positive traits in, in all people leader, leaders, leaders are not um help us with uh fearless leadership. The book is fearless leadership lessons at the Crossroads. What, what do you conceive of as fearless leadership?

[00:09:23.37] spk_2:
So we were all so we have this raise conference that we sponsor every year and we’ve been doing so since 2017 and we started using the word fearless together with fundraisers and we hashtag fearless fundraisers and it became something of a mantra that we would continue to use with Ray. And then when it came time to, to name the book, we just really came back to this notion of being fearless. Ok. So what does fearless mean? Right. Fearless means the willingness or the ability to take action in the face of great unknowns and uncertainties. Well, if you think about when we started writing these chapters, it was in a time of the the of great unknown and great uncertainties. And again, you can call that courage. I, I really like the word fearless. And I, and I actually mentioned in the book, I, I wrote about wearing this No Fear hat that, you know, kind of uh I was a brand in the maybe in the early two thousands, maybe late nineties or something like that. And, and I, I really, you know, uh metaphorically and actually, you know, want to put that no fear hat ad on all the time. And so, so being fearless is being willing to move forward, um not getting stuck down with analysis paralysis that, you know, because we could have all just kind of just frozen in time, right? What do we do? We, we, we’re, we’re in the, we’re in the business of providing software to help nonprofits fundraise at primarily in person gatherings, auctions, galas dinners, runs and walks and rides that all came to a screeching halt in March of 2020. We had literally had 2100 in person events scheduled for the spring that went to zero overnight. And so you can just sit there in your fear or you can choose to be fearless, create a plan and move forward and, and that’s what we did. And in fact, you know, I say sometimes procrastination is really just another form of fear. It’s either, I don’t know, fear of being found out, it’s fear of failure, it’s fear of uh not being good enough or smart enough. And we basically said we just, I need to, I need to set the tone. I need to take action, I need to put a plan together. Let’s be fearless together. And in the face of this great uncertainty that we’ve never experienced before, let’s move forward. And again, that’s what being fearless is all about. And like, like we said, this isn’t just for nonprofits, this isn’t just for one cause or Steve Johns, this is about every day. We face these fears when we get up in the morning, when, when we, when we get to the office in the morning, when, when we’re just taking our kids to school, there is this, you know, uncertainty and doubt and it’s just the willingness and ability to take action

[00:09:45.49] spk_0:
that that actually gets to one of the lessons that uh I, I’m, I’m sure we’ll have to talk uh a chance to talk about which is uh that you can’t control events, but you can control how you react to them. But we’ll, we’ll get to, we’ll come to that. We’ll come to that. One of, one of many, 11 of many, um, something else that runs kind of runs through the book and, and I think is important to, to, to get at the outset is the uh, no mud, no lotus metaphor. Uh, share that with us.

[00:10:17.54] spk_2:
So I, I appreciate the ability to do that. And, and that really, I, what I would say is that I’m gonna call it maybe a parable really set the tone for the rest of the book.

[00:10:22.72] spk_0:
That’s, that’s higher level. Now, I only called it a metaphor. You’re going parable. I’m all right. Go ahead,

[00:13:01.98] spk_2:
go ahead. Really set the tone for the rest of the book in terms of finding inspiration outside of our world to bring to the one cause one cause team every week that we could kind of rally around. So it was probably my, my third or fourth update. I have a, I have a routine tony every morning iii I get down on the mat and I listen to my, my Calm app. I listen to the daily Calm. I listen to meditative music. I try and get a sense of mindfulness going in the morning so that I can kind of use that to propel me through the day and take me through the day. And that morning, I was listening to the Daily Calm App and there was a retelling of the story from Buddhism that starts with the lotus bud in the mud. And the lotus bud makes its journey through the mud and the muck and the mere of the pond and, and it represents potential and as it works its way up through the pond and finally comes to the surface of the pond and begins to open up, pedal by pedal into this beautiful lotus flower that’s rebirth. That is, that is the the ultimate of what that bud can become. And so when I was on the map that morning, I heard that story in, in, you know, the the shorthand is, you know where there’s no mud, there’s no lotus, it’s without the test, without the mud, without all of that stuff that the lotus bud has to get through, then that journey and to become that beautiful lotus flower um is something less than and so I said to myself, this is who we are. This is who one cause is right now. This is our customers, our nonprofit customers, we are in the mud. We’re not even in the pond, we can’t see the surface. And so I have to be able to tell the story and I have to be able to tell the story of where we are today, but also provide a vision for where I think what that we can go or where, where we can finally become. And that’s that beautiful white lotus flower that sits at the top of the pond. And so that became uh very inspirational to us in terms of the artwork for the book. Um and again, uh it is, it is so beautiful. It’s such a beautiful story. It’s such a beautiful illustration and it, it’s such for, for me, it’s such a uh an illustration of where one cause was where our customers were. And I will say that 2022 was a great year, 2023. You know, we’re, we’re getting hit by all kinds of different issues. Now, now we have fears of inflation or fears of recession, we have inflation, we have high interest rates, we have all that other stuff. But from the, from the aspect of the pandemic, I would believe that we have finally emerged as that beautiful white lotus flower on the top of the pond

[00:13:23.91] spk_0:
pushing through that the, the uh the muck of, of adversity. Yes, to uh to

[00:13:30.21] spk_2:
emerge. I really like that. You use that word too because I use that word a lot. So the fearless is a story of great resilience in the face of great adversity. That is really the story of fearless.

[00:14:15.25] spk_0:
Let’s talk about some of these lessons like we’ve said, every, every chapter uh wraps up with, with several uh lessons and related to what we’re talking about. Uh So I’m gonna take a bunch off and I’m gonna ask for you to ask you to elaborate on them if that’s ok. And we’ll, we’ll come to a point where I’ll ask you what your favorites are too, but we’re not quite there. We’re not quite there yet. That gets, that gets a little anarchic. I, I gotta, I gotta maintain, I gotta maintain my control. So, um, focus on what’s in your power that we can’t control the events. But we can, this is, you know how we respond. This is the one that I was just alluding

[00:15:21.37] spk_2:
to before. So, so again, II, I appreciate that because you just helped me jump to one of my favorites. So, so that is, that is definitely one of my favorites. And, and so this the, the, it, it, it comes in a, in a few ways, it really kind of weaves its way through the book, right? And it’s this notion and, and, and I actually refer to it as like the secret to happiness and the secret to success. And I wish somebody would have explained this to me 30 years ago, tony. It, it, you know, that, that, that, that what you need to focus in on is the things that are in your control and not focus on those that aren’t in your control. And there are various forms of this, that, that, that, that we, we see um every day. But my, inspire, my inspiration from this came from the Stoics and, and there was a couple of Stokes, particularly Seneca and Marcus Aurelius um is one said something like it’s not what happens to you but how you react to it, that matters. So, so again, take for example, the pandemic or even somebody cuts you off on the road or somebody’s at the grocery store taking too long in front of you, right? Oh my God. The examples

[00:15:32.35] spk_0:
are, are rampant. I mean from right, from somebody cuts you off at the grocery store to climate change

[00:15:37.52] spk_2:
and climate change, right? The the

[00:15:39.02] spk_0:
exist existential

[00:16:34.56] spk_2:
questions like that we’re not in control of those external factors. And so what we have to do is we have to say, ok, I’m not in control of that. But what I’m gonna focus on right now and that I’m 100% in control of is how I react to that I can react with anger. I can react with frustration. I can, I can react with compassion and, and grace. And so man, it’s such a it’s such a great lesson to, to learn. And and so, you know, again, as I said, I wish somebody would have taught me this 30 years ago. I hope somebody listening today hears this and says, aha, that is going to change. My life is not to dwell on those things that I can’t control but to focus instead on what I’m 100% control in control of. And that’s how I react and respond to that. And I know that my wife is happy that I’m trying to embody this lesson as well.

[00:17:20.33] spk_0:
I, I have AAA, personal example that I, I’ve seen several times, uh, calendar mistakes, you know, somebody, we, we’re all, we’re all scheduling events, right? And the, the savvy of us, uh, use calendar and then there’s the rest of us like me who just still do the back and forth emails and, um, you know, people make mistakes, you know, they, they, they forget the time zone change. Oh, you’re eastern. I thought, yeah, I’m central. I thought, you know, I was an hour so I was an hour late, you know, et cetera and the way you react, you know, people. Uh Well, II, I always say, you know, I’ve done it, I’ve, you know, with no problem, we’ll reschedule. I, I can’t do it right now. We’ll reschedule. No problem. I’ve done it myself. I’ve, and people are, people just come back with such effusive gratitude that I’m just saying, you know, I make the same mistakes, you know, instead of all right. You know, uh I, I guess I understand uh we can, we can reschedule some time. We’ll see if it works out for the future

[00:17:36.41] spk_2:
in that passive aggressive kind of way. Right. But

[00:17:43.12] spk_0:
people are just so gracious, grateful for a, a decent gracious, you know, I, I screw up too. Let’s, let’s reschedule.

[00:17:46.32] spk_2:
Yeah, I think Grace is one of those words that we really started to use a, a lot during the pandemic. It’s just like grant people some grace, man. It’s, it’s OK like stuff happens. Let’s just, yeah, let’s just figure it out.

[00:18:04.16] spk_0:
Um start a conversation. Uh a a around difficult subjects.

[00:19:29.25] spk_2:
Yeah. Again, um what, what, what, what we were trying to do there again, was to say what we have to do is engage and, and again, from, from my perspective, this is, this is really about more human connection. And so, and so, one of the things that we lost dearly is our ability to communicate, I think effectively. And we all went to Zoom. Uh and we lost this, this ability to just have a conversation in a hallway. Just have just, just to talk with these serendipitous um uh collisions as I think that they’ve been called from time to time and just have a conversation and have an openness about something and be willing to talk about it. And I think sometimes we lose that with Zoom. Sometimes we lose that with everyone working from home. I think we lost that during the pandemic. And so part of what I uh you know, big strong message. Again, for me, it’s actually the second thing that I like. Uh one of my favorite chapters actually is about connection and it’s, it’s chapter 15 and it’s called Connect. And it’s about friendships and it’s about family and it’s about making sure that you live your life now and celebrate your life now. So, um those are a, again, those are lessons that we learned during the pandemic, but also lessons that can be applied um, every single day um of our lives. It’s also important

[00:19:54.28] spk_0:
to be conscious of this because it’s so easy to default to the zoom meeting and, and sometimes they are necessary, you know, if we’re in, if we’re, if we’re across multiple states, you know, we don’t have a choice. It used to be phone, you know, now it’s, now it’s zoom or, or some equivalent. But when you do have the chance for a face to face, you know, when it can work, opt, I think opt for that opt for the opt for the in person when, when it can work and just don’t automatically default to the, to the virtual.

[00:22:00.32] spk_2:
And I think, I think what you’re touching on is a, is another one of the lessons I think it’s called what I call like the silver silver lining mindset is, is that we are always looking for silver linings in the crisis in the everything that the pandemic was throwing at us. And I think, I think the ability to, to reach, for instance, from a, from a, let’s take it from a nonprofit standpoint. Our events went from essentially being all in person to being 100% virtual and online. And so that, that is, you know, at first you think, wow, that’s a real negative because you lose that face to face. You you lose the ability to have that dinner and have that open bar happy hour and experience that gala feeling that drives auction, silent auction, live auction donation moments that drives the generosity of, uh, uh you know, associated with that. But what going virtual did was expanded the reach. And so if you’re in person and inclusivity as well, if you’re in person, maybe you have three or 400 people who can afford the $400 ticket to go downtown. Dress up, get the babysitter, you really kind of spend, you, you make an investment of a day and a lot of, of dollars to do that. And there are some people who don’t want to. So, so what our nonprofit customers found was that the reach of that event expanded from three or 400 people who were of course, very generous to the thousands of people who are in their mailing database who would simply get a link and click on the link and could tune in to the live stream, participate in the silent auction, using our software, participate in the donation moment. And we saw again while the attendance at, at events shrank dramatically to, to kitchens and living rooms and in small studios, generosity continued to flow and people continue to, to, to step up and answer the call of the, of the nonprofits who needed them now more than ever. So we saw that as part of the silver lining mindset is that they found reach in this, in the, in the void of in person. They found the opportunity with online and virtual.

[00:22:31.55] spk_0:
Let’s talk something too about uh having these difficult conversations, you know, making uh making time to talk about weighty subjects rather than waiting for the time to appear, which, you know, time never taps us on the shoulder and says, uh you’ve got a half a day coming up, you know, tomorrow. So do something, do something important with it that, you know, to make the time for these, these weighty

[00:23:31.24] spk_2:
conversations. Yes. So, so time was, was, you could see time was a topic that I tackled a couple of times in the book. Number one, I tackled it in connection with the Eisenhower matrix, which is kind of, uh, some, some a different variation of the Stephen Covey urgent and important. We’re gonna get, we’re gonna get to that. Yep. Yep. Ok. And then, and then, uh, so I’ll move on from that. And so, and then I also talk about this Kronos time and Cairo’s time and Kronos time is time that goes so slowly and it ticks away. And if you’re watching the clock, you’re like, did the clock just move backwards? I swear the clock just moved backwards. But Cairo’s time is that time flies, feeling that feeling where you can be just involved in something. It’s a moment you’re experiencing this moment and all of a sudden three hours have gone by and you say, where did, where did the time go? My gosh. And so my, my, my rallying cry was, let’s, let’s live life in Cairo’s time and, and, and not in Kronos time. And I’ll uh I’ll, I’ll send it back to you and say, I will wait to talk about uh the Eisenhower Matrix until you, you’d like me to. Ok.

[00:23:56.47] spk_0:
But why don’t we do it now? We’re not gonna tease listeners right now. You, you gave a great instruction to it. It’s, it’s such, it’s so simple and Eisenhower and uh Stephen Covey.

[00:26:12.45] spk_2:
So what I was addressing with, with this, this topic was this notion that I just don’t have the time to do this. And so, you know, I get a little bit like, yes, of course, time is the one thing is the one thing that everyone on the planet has the same of Elon Musk doesn’t have more than 24 hours in a day. He doesn’t have any more than I do. He doesn’t have any more than you do. But somehow he’s able to create so much more in that, in that period of time. And so we’re all given this time and, and during the pandemic, we were, we were forced to really manage this time. How do I office from home? How do I school my Children from home? How do I be a good spouse and be a good partner at home? Be a good parent at home and also look after my friends and family. And so what I tried to do is I said, let’s put, let’s let’s learn some things from some, some, some people and the Eisenhower matrix in the, the Covey matrix kind of really focused on urgent and important. And what we, what we, what we don’t take the time to do. Tony is the things that are important but not urgent. And what are the things that fall into that category? Things that are kind of uh bettering us as human beings learning a new language, reading books and, and, and, and educating learning. It’s so important to our development as people. But yet we get caught up in the day to day and the urgency of paying the bills and making money and, and taking care of the kids and feeding the kids. Those are urgent things that have to get done. But what we have to eliminate is those things that are not important and not urgent. What were we doing? We were watching a lot of TV. We were, we were, we were getting caught up in scrolling through Facebook and Instagram and, and all the online social media. And so what I was trying to do is get people to think, listen, you do have the time. What we need to do is just, is just take inventory of how we’re using that time. Give yourself a little bit more of the things that are important and not urgent and eliminate some of those things that are not urgent and not important. Of course, the things that are both urgent and important, you gotta do it right. You can’t, you, you have to do those.

[00:26:22.51] spk_0:
And then there, there’s the fourth cell of urgent but not important and the advice there is to delegate.

[00:26:51.52] spk_2:
Exactly. Exactly. Exactly. Delegate and, and again, it’s, it’s, it’s, you can sometimes delegate to technology too. It’s not just like, oh, I don’t have an assistant. Well, let technology handle that go into your email and set some rules, you know, just say, listen, I don’t want, you know, if, if, if they’re, if, if, if, if you’re spending all your time on, on managing your emails that are coming in, set a couple of rules that, that send them to, you know, later box and, and only work on the things that, you know, are important as they’re coming in.

[00:27:02.40] spk_0:
It’s a very simple matrix, uh simple. But, but valuable. If you learn, if you, if you, if you just pay a little attention to it, you can easily find uh your own work that belongs in all four cells and uh or your own, your own distractions in the case of the, they’re not urgent, they’re not important, you know, these kind of time suck type things. Um It, yeah, I, I love it. It’s simple, it’s elegant but it, it is

[00:27:51.05] spk_2:
valuable and then just think tony, what you can do. Let’s just say you find another half an hour of your day or another 45 minutes of your day. Just think of the things that you could do. I just talked to my call map only takes 10 minutes. And so you get, get on the map and get on the mat and listen to the call map for 10 minutes, 11 minutes and it’ll change your day completely. It’s time for a break.

[00:28:42.43] spk_1:
Donor box. What makes Donor box stand out? It’s a fundraising platform built with fundraisers for fundraisers. They have the Ultra Swift donation form that makes giving four times faster and it cuts down on drop off. They’re a comprehensive fundraising platform along with the Ultra Swift donation form. There’s event ticketing, peer to peer text to give and the new donor box live kiosk. So your folks can swipe tap or dip to pay at events. They’re committed to customer support and they understand nonprofits because they all have nonprofit backgrounds. Donor box helping you help others donor Boxx dot org. It’s time for Tony’s take two.

[00:30:21.83] spk_0:
Thank you, Kate. Summer, summer is the ideal time for stewardship. It’s a time that we typically are taking care of ourselves. Right? Thinking about our vacation with family, friends, maybe vacations, right? And that’s all important you because you have to take care of yourself before you can take care of others. I say that routinely you gotta take care of yourself first. So, after you do that though, I’m suggesting summer is a great time for stewardship, talking to your donors. Easy conversations. What’s going on with their summer? How are they handling the, the summer extra heat? If, if that applies where you are, if it’s temperatures are higher than normal, it seems like they are just about everywhere. But you know, what are their summer plans? Uh How are they taking care of themselves? Share your summer plans, you know, so it’s just, just light, light touches easy stewardship during summer. So I, I urge you to take care of yourself first and then think about your donors. Make these easy outreach calls. Um And yeah, and, and calls calls are perfect. Not, not, I’m not thinking email. I’m thinking pick up the phone and have some light conversation with, with donors. That’s it. Summer stewardship. That is Tony’s take two Kate. Well, my voice just broke like I’m 14, Kate. Kate. Kate. Hey, Kate.

[00:30:29.90] spk_1:
Do you want me to continue? We got, but loads more time now back to leadership lessons with Steve Johns.

[00:30:39.90] spk_0:
Another of the many lessons harness a service mindset.

[00:32:00.92] spk_2:
Yes. Yes. So I’m really big on this. And so, and so again, it goes back to the stoics a little bit but it’s, it’s, we live in, I live in service to, to my customers. I live in service to one cause and, and we together live in service to, to our customers And so I think that if you, if you, if you operate from a position of being a servant leader or understand that you’re here for the benefit of others, again, I think that it will, it will change the way that you, that you act. And so it’s also part of the, the, the ancient stoicism of doing the right thing. And I think that’s why, that’s why I think stoicism connects with me because I would just call, I just, before I learned about stoicism, I just called it common sense. I just called it doing the right thing. I just called it being smart. And then when I started to learn about the, the how the, the, the Stokes went about life, it really was about living a life of service and doing what’s right. Um And, and putting yourself um second to, to others. And again, I, I try to live that way. I try and serve that way. When I introduce myself. Most of the time time, I try to say I’m Steve Johns and I serve as a CEO of one cause because I feel that is how I serve one cause and that’s how I serve our nonprofit customers. Say a little about

[00:32:14.13] spk_0:
the, the Greek Stoics. Yes, uh educate us on

[00:34:01.13] spk_2:
that. So this is a 2000 year old philosophy really started by the Greeks picked up by the Romans. And it’s this notion of um of, of doing, of doing What’s right? And, and um Marcus Aurelius is one of the uh greatest I would say, maybe most well known um of the, of the school of Stoicism. And he has a book called Meditations. That is a book that I carry around in my briefcase. II, I bring it on flights because I can pick it up. I can literally open it to the middle of it and learn something. I don’t have to be reading it. Chrono chronologically, I don’t have to uh remember where I was. It’s just literally his musings or his journaling of his thoughts as the emperor of, of Rome. And it’s really this, this sense of ethics um right and wrong. Um You said humble before um humility, um and the notion of serving others. And so again, I have been asked from time to time. Hey, Steve, uh what book are you reading now? And I’m not really a big reader of current novels and, and current books, but again, $9 on Amazon, I don’t get any royalties from it whatsoever. But here’s the offer that I made to, to the company in one of my updates. I said, if you go on Amazon and you buy Marcus Aurelius Meditations for nine bucks, and you don’t think it was worth $9 I will personally refund your money. And so I’ll offer that to your listeners as well. I would say, go pick up, go pick up meditations on, on Amazon. And if you don’t learn anything, if it doesn’t improve your day through, through tony, I will pay you your nine bucks back.

[00:34:04.13] spk_0:
And, and you, you don’t have the, uh, residual stream from Marcus Aurelius.

[00:34:08.34] spk_2:
You, I do not.

[00:34:11.35] spk_0:
This is all related to one that, uh II, I remembering now this was II, I wasn’t thinking about this one for discussion, but it’s so related that helpfulness is not zero sum.

[00:36:21.48] spk_2:
Yes. Yeah. So when I, when I say I say that I said what we do is not altruism because um it al altruism is, is helping at the potential um a loss of opportunity or benefit for yourself. And so what, what, and, and, and, and I think I, I quoted, um I think I quoted Zig Ziggler in there if I, if I’m not mistaken um about, you know, we are, we are help, helpful is one of our core values and, and I, I don’t know if there’s many companies out there who have helpful as a, as a core value. And, and it is our, it is our um obligation to help our nonprofit customers raise more money and connect with more donors. We do that by providing software that provides that value, but we also have a company to run. And so, and so I expect also I have, I’m in, I’m, I am a commercial company and so I expect a fair price for that software and that’s so that I can continue to be the innovation engine for nonprofits for the next 5, 10 15, we think, you know, 30 years or more. I want to be here for the needs of the nonprofit organizations because of the way that they’re structured, they, they can’t in invest in long-term technology and innovation and that’s where I come in. And so we want to be helpful, we want to provide the best value and software possible. We want to be able to, to, to wrap, you know, to, to have consulting and people around that and help them be successful. But we also have to get paid for it because we need to be self sustaining and we need to be, to invest. I said, you know, we’ve invested literally millions of dollars over the last several years in making our software better so that nonprofits can benefit from that. And so that’s what I say, it, it, it has to, there has to be, you know, a, a, this is not altruism, but this is helpfulness and, and I think related

[00:36:35.62] spk_0:
to, you know, it’s, it’s interesting. Uh uh as we’re talking about them, I’m seeing more how they’re, they’re intertwined than I did, you know, reading, reading the books. Um But, you know, uh listen, you gotta start with the book. So, you know, and, and I didn’t, uh where, so where I said, where the company is not that we’re done, we’re not done, but I’m just Midway. I want folks to know where do they find the book? Is it at one cause dot com or, or it’s not?

[00:36:46.77] spk_2:
No. So you can go to Amazon and search for Fearless and my name as an author and you should be able to find it there.

[00:37:09.40] spk_0:
Ok. Amazon. All right. We’ve heard of that. All right, good. Um So that so related, you know, again, the, the interrelationships between these um a, a culture of curiosity that not, not fearing change. And that’s, this is all related to what you were just saying about software development, software investment, nonprofits can’t do it uh largely. Uh but, you know, all your investments have not been lucrative investments in technology, of course, right? Curiosity, the, the the value of curiosity,

[00:39:00.74] spk_2:
right? So, so again, it, and, and our values go, we are passionate, we are curious, we are helpful and we are committed and so the, the curious comes the from the passion. So we’re, we’re passionate about our customers and their causes and, and the issues and problems that they, that they face. And so we’re curious, we wanna learn more about the problems that they face so that we can convert that to solutions and be helpful. It’s really interesting, tony, we have these four values and we talk about them at, at the company, we talk about them as we’re bringing in new, new staff, almost invariably the the younger generation. When we ask the gen Z and, and the millennials, which one of these values speaks to you the most. And for me, it’s committed because that’s what I’ve really built. My entire career around is like, is, is building and, and being committed to, to customers and, and, and boards and investors and, and getting the job done and to young professionals. It’s curiosity, it’s learning, it’s exploring, it’s innovating and just, I just love that because that’s what we need, we need that as, as a company, we need that as a society for that continual process. And I’m not too old to be curious. I want to be curious but it, it’s, it’s not, it’s not a, it’s, it’s more commonly found in, in these, in the younger professionals. And, and in the story, I talk a little bit about our uh our relationship with curiosity kind of as we grow up. And, you know, we’re curious until we uh burn ourselves on the stove or, you know, we learn a lesson. Um And, and you know, I, I quote, you know, curious George always getting into trouble because he’s always curious about

[00:39:25.61] spk_0:
something curious George man in the yellow hat.

[00:39:26.64] spk_2:
Exactly. So, so again, I want, I want us to live in this balance of our values, but I love the notion of curiosity. I love how it drives our innovation and it loves how it, I love how it drives us continuing to find solutions to our customers issues. And and problems that they’re, that they’re trying to solve every day. And how for listeners,

[00:39:56.40] spk_0:
for listeners, you know, the curiosity goes to uh you know, problem solutions, uh you know, exploring avenues to overcome challenges that, that your organization is facing, that, that your beneficiaries, your, the, the the folks your service are facing, uh you know, look exploring, you know, openness to new ideas about how to, how to, how to achieve your, your mission,

[00:40:56.41] spk_2:
right? And, and we even talk about curiosity just in terms of your, your f your coworkers and your colleagues and, and you know, just showing a curiosity to learn more about what is driving them and what is, what is their background, what motivates them and really understanding more, what, what, how your, your team works so that you can work better. And so we actually do take uh tests, strength finders, tests and learn about uh what makes Steve Johns Tick so that, you know, how you can work together with me. And so that’s part of our curiosity too, is learning just more about people and, and, and being more open to that. And for our uh

[00:41:19.36] spk_0:
generation Z and perhaps millennial listeners, uh you could be curious about curious George. You can certainly uh Google, curious George Man in the Yellow Hat and you will see the uh see the books, I don’t think Curious George ever had a movie, but I think you’re right. You should have, I don’t know. Why didn’t curious George become a Disney. He would have been a good Disney character. They could have, they could have worked with that. Why didn’t Curious George ever get a movie?

[00:41:22.41] spk_2:
I am not sure, man.

[00:41:39.82] spk_0:
He got screwed and, and the, and the nice man in the yellow hat. Uh, they both got screwed together. All right. They, they should have had a movie anyway. They were good books. They were good. They were good children’s learning books. Um Yes. Uh investing in yourself making that this, this sort of goes to that, that cell where it’s important but not urgent uh in the, in the Eisenhower coffee matrix investing in yourself. The value of doing that.

[00:43:32.30] spk_2:
Exactly. And it became it beca again, it became so important during the pandemic, but it’s not any less important today. And so I feel very strongly about investing in myself. And so, but, but to your point, tony about everything interweaving it all gets back to time too because what do we do is we’re too busy for ourselves most of the time. We’re too busy working, we’re too busy taking care of our family. We’re too busy doing everything else but ourselves. So then what I say is, well, when are you in complete control of your day? And that’s probably at early in the morning. And so you have to start back solving. It’s like, well, ok, the dog wakes up at seven, ok, the kids wake up at 6 30. Ok. Well, then get up at six, get up at 5 30 you have to figure out. So, so then now that is your time between 5 36 or between 5 36 15. Now, what do you want to do be, you know, if you want to focus on mindfulness, get on the mat and listen, if you want to focus on physical fitness, get outside, put your shoes on and go run or put your shoes on and grab your gym bag and go and, and work out. Or if you want to learn a language, put your headphones on and, and start listening to Italian or start listening to Spanish if that’s your goal and I, I called myself out. I have been putting Learn Italian on my personal development list for probably 20 years. I have yet to do it. Um And, but I continue to, I just put leverage on myself by telling you and so people can hold me accountable. I think that’s another great, it’s another great tool about investing is tell your spouse or tell your partner or tell somebody, hey, you know what, I’m, I’m gonna, I’m gonna learn a new language or I’m, I’m gonna lose £5 or I’m gonna get more physically fit. They will hold you accountable if you don’t hold yourself accountable. So make those investments in yourself. But I think it gets back to time again. You have to find the time to do it because you’re always gonna find the time to not do it.

[00:43:53.65] spk_0:
And can I challenge on one word there? You have to make the time. Yes, you have to make the time you. No. And this is related to one that I did want to talk about. Don’t be passive with time. Listeners are probably tired of me saying this, but you have to make the time. You, you’re not gonna just find it. Time is not gonna tap you on the shoulder and say you’ve got 45 minutes free tomorrow. You, you’ve gotta be conscious. You, you say passive, don’t be passive with time.

[00:44:14.77] spk_2:
And that’s what I was trying to do with this notion of the Eisenhower matrix and urgent and important. And you know, say I feel the same, you know, that’s, that’s, that’s bunk, that’s, that’s whatever it is. You know, you, there’s, there’s 24 hours, you can

[00:44:28.71] spk_0:
call it bullshit. It’s OK.

[00:44:30.84] spk_2:
There’s 24 hours in the day. You can figure it out, grab it, take it, control it, it’s yours. And, and, but you also have to stop doing the things that are time wasters

[00:44:47.87] spk_0:
talk without telling, talking without telling that that uh you don’t, you don’t, you, it’s related to what you had said earlier. I it didn’t occur to me at that point uh that you don’t have to have all the answers. You know, you don’t always, you don’t have to be telling you can be talking

[00:46:05.91] spk_2:
without. So when I, when I sat down to write my weekly update every week, I was talking, not telling, I was sharing stories. I was, I was letting people know how I was feeling. I was thinking I was, I was picking up the vibe of, of how other people were, were thinking I was tracking what was happening in, in, in the nation. I was tracking what was happening in with our customer base and, and fundraising. And I was hearing stories of, of success and creativity and ingenuity in ways that our nonprofit customers were using our software in ways that we had never experienced before. And I was having a conversation, I was talking, I wasn’t telling, I wasn’t preaching. I wasn’t, I wasn’t admonishing or anything to that effect. I was just saying, hey, this is how I feel or this is how you might be feeling and right. You know, it’s hard to argue. You can’t, if you say this is the way it is, then people can argue with that. But if you say this is the way I’m feeling or this is the way I think about that. Well, you can’t argue, you cant disagree, you can have a different opinion, but you can’t take that away from me. And that’s, that’s what I believe. And so that, that’s my point is, is we need to talk, we need to engage in dialogue. We need to have conversation, but it’s not about telling people what they need to do or telling people what they’re doing wrong or telling people what they should do next.

[00:46:36.52] spk_0:
All right. So we’re, uh, we’re 40 some minutes into this. Now, I’m, now I’m, now I’m feeling uh gracious and generous. So let me read to you. What, what, what would you like? Which, which lessons would you like to talk about that? We haven’t, uh we haven’t talked about

[00:49:44.44] spk_2:
yet. So again, um, you know, again, picking some of these lessons is like picking your favorite child. I have two. I love them both. Um And so I, I did, I did choose, um, you know, when I think about what I, what my favorites are is human connection. So let me just kind of touch on that one again because III I kind of glossed over it. A little bit. Chapter 15 is called connect. And I’d say that if we look back at the pandemic and what it uniquely took away from us was human connection. In fact, what it did instead was it taught us to fear humans. We were walking on the sidewalk and there were people who were walking towards us, either we or they would move to the other side of the street to avoid passing, you know, and, and so, and, and we were taught and we were telling our kids like, oh, don’t touch that or, or don’t go uh approach that person or here comes a person, we need to walk to the other side. And so it was such a huge loss. And so a lesson is seek human connection. There’s actually a physiological connection. I’m not. Uh and I probably cited a study in the book, but there’s actually a proven physiological con connect connection of health and wellness and well-being um in long living longer that’s tied to human connection and friendships. And so I said, reach out to people that you haven’t talked to in a while, be the person who makes the call, not who waits for the call. Um Because there might be somebody who’s sitting at home who’s feeling super isolated, who needs to hear from someone. Um So be the person who, who does that reconnect with old friends. Um uh you know, again, whether if you can’t see them in person, get, get, get on the phone or, or, or get on the Zoom, reconnect with your family, spend more time with your family. So I relate a story of us getting in the car and driving out west is that my kids are adult kids, but it was a lot of fun to just reconnect on that level and just, just spend more time with your kids. And then finally, this whole idea, we had great loss during the pandemic as well and we continued to have loss and my dad um is, is nearing 90 he is um he, he has dementia and the isolation of COVID rapidly accelerated his decline because he needed that human connection. And we had people in the family pass away who we weren’t able to, to, to, to be with. And so my, my, my message and my lesson behind that was celebrate life. Now, don’t wait, don’t wait for anything because we don’t know, nothing is promised to us. And I, and I wanted to encourage everybody do it now celebrate life, live life. And so, um I really want to uh encourage and again, I think the, the, the mental health crisis that we’re continuing to face today, that really um was it, of course, it happened before the pandemic, but it was really exacerbated by the pandemic. It’s gonna continue for a while and we just need to be, we talked about grace earlier. We need to give grace. Um And we need to, to, to, to be with people. We need to connect with people uh phy physically as well as help with uh the mental health aspect of the pandemic that unfortunately, we’re gonna have to live with for many, many years to come.

[00:50:08.39] spk_0:
One of your lessons explicitly is celebrate. Don’t wait. And you were just talking about celebrating celebrating life, friendships, loved ones. But celebrating uh on the professional side, celebrating successes and they don’t have to be, they don’t have to be monumental. It could be a daily, you know, I did a good job on that call. I handled that meeting. Well, II I handled that question. Well, they don’t have to be monumental for us to, to celebrate and

[00:51:24.95] spk_2:
recognize tony. And, you know, interestingly enough now in the post pandemic world that, that we’re entering, I was communicating weekly. Now I’m communicating maybe quarterly. I’m on a regular cadence of, you know, commercial entity reporting quarterly revenue and earnings and you know what I’m hearing, we’re not hearing enough. We, we, we need more. And so, and so I need to go back to that to your point celebrating those little victories being in touch more because I was, I was communicating weekly uh with the team. So, so I don’t, I don’t have another, another favorite, but I did have a quote that I wanted to, to bring to your attention and bring to the reader’s attention, maybe have a conversation around it, just love it. It’s a CS Lewis quote and the quote goes something like you can’t go back and change the beginning, but you can start where you are and change the ending. And I, when I found that in the middle of the pandemic, I’m like that is gold. That is mic drop stuff, right? It’s like you can’t go back and change the beginning but start here right where you are and change the ending. And I think, you know, if there’s anything that we could learn, we can, we can apply that at any point in time in our lives, at any point in time in our career, in our marriages, wherever we are, it’s just like just start again, start today and change how it ends.

[00:52:11.82] spk_0:
That’s a beautiful place to end. I appreciate it. All right. All right. The book, uh Fearless Leadership Lessons At The Crossroads. It’s on Amazon. The company is one cause at one cause dot com and you can connect with Steve Johns on linkedin, Steve. Thank you very much. Wisdom Pearls. Thank you. Thank

[00:52:15.78] spk_2:
you, tony. Thank you. This

[00:52:17.87] spk_0:
was uh I it felt like Cairo’s time to me. I hope it did time for you.

[00:52:22.67] spk_2:
It was Cairo, I can’t believe an hour passed.

[00:52:26.25] spk_0:
All right, good. All right. Thank you. Thanks. Thanks so much, Steve.

[00:52:30.27] spk_2:
Absolutely. You bet. Thanks. Thank you, tony.

[00:52:39.90] spk_1:
Next week, Impact Metrics with John Mark Vanderpool. If you missed any part of this week’s show, I

[00:52:43.03] spk_0:
bet you find it at tony-martignetti dot com.

[00:53:01.33] spk_1:
We’re sponsored by Donor Box with intuitive fundraising software from Donor Boxx. Your donors give four times faster helping you help others donor Boxx dot org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Barnett. The show’s social media is by Susan Chavez. Mark Silverman is our web guy and this music is by Scott Stein.

[00:53:28.07] spk_0:
Thank you for that affirmation. Scottie be with us next week for nonprofit radio. Big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for July 31, 2023: Giving Circles

 

Sara LomelinGiving Circles

What are giving circles, when did they begin, how do they work, why do they shift power dynamics, and where’s their value for your nonprofit? Sara Lomelin has made these spread throughout the world as CEO of Philanthropy Together.

 

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[00:00:25.92] spk_0:
And welcome to tony-martignetti Nonprofit radio. Big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite Heb Domino podcast. Oh, I’m glad you’re with us. I’d be stricken with mono neuritis if you caused me pain because you missed this week’s show. Here’s our associate producer, Kate with the highlights.

[00:01:19.70] spk_1:
Thanks, tony. This week we have giving circles. What are giving circles? When did they begin? How do they work? Why do they shift power dynamics and where’s their value for your nonprofit? Sarah Loin has made these spread throughout the world as ceo of philanthropy together on Tony’s take two. Thank you were sponsored by donor box with intuitive fundraising software from donor boxx. Your donors give four times faster helping you help others. Donor Boxx dot org. Here is giving circles.

[00:02:14.39] spk_0:
It’s a pleasure to welcome Sarah Loland to nonprofit radio. She believes that everyone, everyone can be a philanthropist, a philanthropy disruptor. Sarah has traveled the world, speaking about the power of collective giving, she’s an expert in diversifying philanthropy as founding ceo of philanthropy together. Sarah is growing a movement of people powered philanthropy to fund grassroots nonprofits shift power dynamics and promote widespread philanthropy. She’s on the National Council of the Women’s Philanthropy Institute at Indiana University’s Lily Family School of philanthropy and the board of Directors of Giving Tuesday and battery powered. Her company is at philanthropy together dot org and she’s at Sarah underscore Lome. Welcome to nonprofit radio.

[00:02:26.68] spk_2:
Sarah. Thank you so much, tony. It’s a pleasure to be here with you and I love how you start the, the, the energy of how you start the podcast because, you know, um I’m like that and sometimes I feel like I’m the, you know, the person with all the energy in the world and i it’s very refreshing to, to see you there. Well, thank

[00:03:31.10] spk_0:
you very much. Yeah, I, I’m, I’m not one of these. Uh I’m very excited to have Sarah Loin with me today. My excitement, you know, that’s, that, that’s not, that, that, to me, that’s not excitement. So, yes, my pleasure. Uh Yes, high energy, both of us, high energy. So giving circles, giving circles. This is so interesting to me. I wanted to speak to you and then we were on a panel together and then your associate reached out to me and asked if I asked if I would have you as a guest. And I was thinking, yeah, I’ve been trying to, I’ve been, uh it’s, I’ve been on my to do list for maybe six months or so. So, uh I’m grateful that all these factors brought us together giving circles a, a around the pandemic. Is that, is that where they got started or is it before

[00:03:35.09] spk_2:
then? Well, ok. Well,

[00:03:38.09] spk_0:
ok. Oh, well, they go back hundreds of years. I know that too. Ok, that’s true. All right. Giving acquaintance with giving circles, please. I’m talking too much.

[00:05:03.05] spk_2:
No, no, no, no, no, you’re, you’re fine and, you know. Yeah, let’s start with what, what is the giving circle? Right? So again, circle is, you know, a group of people with shared values that get together to create change is um a very effective form of philanthropy that has existed, you know, for many, many, many, many years, they are not new, they are not American, they have existed, you know, the whole idea idea of people banding together to give together is as old as humanity itself. So, you know, there are giving circles all over the world in many, many different cultures. Um Here in the US, the, the the model of a giving circles, as we know, it kind of started getting some spotlights around the eighties. And uh most given circles here in the United States are led by women. So 70% of given circles are led by women. And to this date, like the last research around giving circles, the last, the last landscape research uh was done in 2016. And we saw in that research that there were about 100 and 50,000 people involved in about 1600 given circles at that point that had donated $1.3 billion in the past couple of decades. And that’s throughout,

[00:05:14.01] spk_0:
that’s throughout the world

[00:05:15.84] spk_2:
that, no, that’s only us. Oh, that’s us.

[00:05:18.97] spk_0:
16, 1600 giving circles $1.3 billion. Yeah. How many people, how many people in those six

[00:06:40.87] spk_2:
150,000? Ok. So, the great thing is that now, you know, because when you think about research of 2016, it feels like it’s, you know, from 100 years ago, we are just, you know, we’re in the middle of uh updating that landscape research. Actually, the, the, um the survey just closed at the end of May. So we will have the new, the new report in a few months. And, uh you know, are we know anecdote anecdotically that there are many, many more giving circles and many more people uh involved in them. And uh and we would just want to have, you know, the, the numbers to prove it. But to go back to your question around the pandemic, the pandemic was uh a great moment for giving circles in a, in, in a weird way, right? Uh Because a lot of people, I mean, what all of us were stuck at home and many people were thinking, OK, what is, what is mine to give? Right? I don’t want to feel helpless. What can I do from my living room? And we saw many hidden circles getting started uh that didn’t have, you know, geographic barriers. So I will be contacting my cousin in, you know, Ohio and my nephew in New York. And we were started giving circles uh you know, to support different causes. So there were many given circles that were started during the pandemic.

[00:07:05.83] spk_0:
You like to talk about the, either I, I some place I saw four someplace I saw 54 to 5 features or, or like sort of steps of, of your, your giving circles. So let’s talk about those, either four or five, however you break it down.

[00:07:22.63] spk_2:
Yes. So yes, what do you need to have a uh a, a giving circle, right? Because the giving circle model is super flexible. You and that’s the beauty of it. You can, it’s

[00:07:42.22] spk_0:
like, it’s like, it’s like giving Tuesday. It’s no surprise that you’re on the board of giving Tuesday. There’s a lot more nonprofits involved in giving Tuesday than I’m sure they can quantify. Uh it’s, it’s flexible, it’s open ended. They give you some tools and then you go,

[00:11:19.04] spk_2:
so you go, you go, you know, you will, you will, you will set the rules that you know, fit with your group, right? So, but there are certain things that you should have. So the first of all is a sense of belonging, right? Create a sense of belonging. This is not solo. Phil is collective giving. So you need a group a group which share values that gets together and you know, they discuss their individual values of the members, you know, what are those values um that guide your giving right and find between the group, what are the common values that will guide the, the group? Um After you talk about, you know, the the values that will guide you giving us a group, then you open a space for discourse and this is something that I love about giving circles because it’s a very good way to practice democracy for us. Uh Like right now, you know how many times we don’t even talk to our neighbors anymore, right? We have become very, that the world has become very polarized. And a given circles, a giving circle creates an opportunity for people with different backgrounds to get together and hear different perspectives and get behind the cause even if they think, you know, very differently in a lot of ways so that you open a space for this course. Uh the group will, you know, decide on a cause that they want to support and they will start, you know, evaluating organizations or, you know, initiatives or leaders that they want to support. So that’s kind of the second step. And then the third step is to give with trust. There’s a lot of trust inside, you know, the giving circle model. Why there is um you know, the pooled money or everybody’s pulling their, their, their funds before they even know where the money is going, right? So there is trust in the process, there is trust with one another with the members of the group. And the whole idea is that that trust will get transferred to the leaders on the ground. Because at the end of the day, you and I and all the audience knows that who knows what the community needs is, the community and the leaders working with the community, not the donors, the donors, we don’t know, we need the are the leaders on the ground to guide us, right? So what we want every given circle is to really create a trusting relationship with their, with organizations that they are going to support. And we always say that we need to give us if we give, we were giving to a family member, right? When you look people in the eyes, when you build an authentic relationship with the organization or the cause that you want to support things change. And II I know you, you know this, but that from all the billions of dollars of philanthropic dollars, the, you know, the majority of the funding goes to just 5% of the nonprofits, right? It goes to the big large nonprofits living so many nonprofits. I under

[00:11:34.95] spk_0:
I think you said in uh in your ted talk, 88% goes to 5% 5% of the, the the largest 5% of nonprofits. 88% of the, of, of, of the, that’s in incredible of the gifts in the US. Yeah. That’s, uh that’s staggering.

[00:14:04.75] spk_2:
Yes. Like, you know, if you think about like, uh women and girls issues, right? Only 1.4% I think it is right now goes to women and girls issues. If you think about women of color, women and girls of color, it’s not even 1% you know, for the LGBT Q community is one, it’s 0.3% of philanthropic dollars go to support those causes. So it’s like, you know, it’s on all of us to change that. So going back to the steps of the of the giving circle, you know, giving with trust. So, you know, after the the giving circle gets together and they decide and they discuss and they come to a decision of where they’re going to give their gift and they give it the fourth step. And for me, the most important is to, to act in abundance, right? To don’t let’s not just stop with the financial contribution, but go beyond the dollars. So we always say in given so-called, you know, uh language or lingo that we give our five tes, we give our time, our treasure, our testimony, our ties and our talent, right? And so that is the whole idea how can we as given circle members be elevating all the work that the causes that we care about too. And for example, talking about you know, your ties, each person is part of different networks, right? You are part of, you know, your family, you are part of, you know, a company or you know, a nonprofit, you are part of a community opening doors to these nonprofits and nonprofits that you care about, the costs that you care about and put it in front of your networks. Sometimes it’s a lot more important than a grant that you can give or a donation that you can give. Also, you know, elevating the message of nonprofits for something as simple as I am going to subscribe to this nonprofit newsletter. I’m going to, you know, share uh their event on social media. You know, we, we start creating visibility for those small nonprofits that are, you know, totally invisible for.

[00:14:23.92] spk_0:
Yeah, they, they don’t, they don’t get the attention. Yeah. All right. I, I have a, I have a bunch of questions. I wanted you to, I want you to explain through, you said we’re, we’re pulling our money before we know where the, where, where it’s gonna go. So I, I understand that trust. Um it’s also a little risky. Like I would be, I see I would be a bad giving circle member because if it didn’t, if the money didn’t go where I voted for, because I assume we’re voting. If it didn’t go to the vote cause I voted for, I’d be like, oh, I’m not, I, I mean, I wouldn’t pull my money out. I would, but I would be so upset but I, you didn’t go for my cause. So I would be a bad giving circle member. II, I think I would be a bad one.

[00:16:10.07] spk_2:
Tony. The whole idea of a giving circle to be part of a giving circle is that you are putting your individual decision in the back burner because you are deciding to be part of a group. So you, I I, you know, I managed many giving circles throughout the years. Um and I always said during grants night to the members, like please come with an open heart and an open mind because maybe that organization that you are rooting for is not going to get the crap, but you need to leave the room today feeling happy with the decision of the group because you are part of this group, right? And, and yes, you know, and you will have time to lobby and to, you know, advocate for, for the organization that you care about and maybe it’s not going to happen this time, but maybe in the next grand grand cycle, it is going to happen. And again, you’re not about giving circle member. There are other, there are some given circles that actually allow um the the the the members to I’m making up numbers. But for example, you’re going to give, you know, $1000 each member is going to give $1000 the moment, uh, the grants are allocated, uh, 800 is going to go to the decision of the group, but you will still, will have a small amount that you can give to the organization for your choice. So again, you can, you can figure out the rules that. Oh,

[00:16:36.33] spk_0:
ok. So hybrid, right. Ok. All right. So I, I wouldn’t, you know, I’m, I’m exaggerating but I would, I would, I would support the, I would support the decision of the group. OK. But there is a lot, there is a lot of trust. You are. Uh do, do I, I guess this is a question for the each individual circle too. Like does everybody have to give the same amount?

[00:16:47.59] spk_2:
Very good question. And then if you different

[00:16:49.85] spk_0:
amounts, do you get a, you get more votes? Like do you get, if you give 20% of the, the total, do you get 20% of the vote or do you just get one vote? How we can make, we can make that all up, right? We could do it

[00:19:29.14] spk_2:
ourselves. Yes. Because for example, there are many given circles that, you know, there’s a set donation, right? And everybody gives the same. So everybody has one vote. There are other given circles that have um different donation levels in terms of maybe um they’re trying to attract, you know, younger people. So if you’re in your 20 you give this amount, if you’re in your thirties you give this amount if you’re in your forties, this amount or also, you know, in terms of career uh uh development, um there are other given circles that have a floor of the nation like, ok, the floor is $500 but there’s no ceiling. So maybe some members are giving, you know, 5000 or 10,000, but they are still get one vote. And with that extra donation, they are supporting, getting other voices into the given circle and kind kind of sponsoring part of the membership of another given circle member, but they still get one vote. And there are other given circles that do what you mentioned, like there are different membership levels. And if you know, if I’m at the lower level, I get one boat. If I’m on the second, you know, tier, I get two boats. If I’m on the third tier, I get three boats. But that I would say is a very few number of giving circles do that. The majority is, you know, it’s one person, one vote doesn’t matter how much people are giving. There’s another super cool model that um more progressive giving circles are doing that, you know, talking about trust. This is very rooted in trust. Uh There’s a giving circle in New York called Rat Fund and uh it’s a group of friends and what they do is the donation amount is one per it’s 10% of their income. So there is a lot of trust among them because I’m not going to ask, hey, tony, show me your W-2 like, you know, it’s or your tax return, right? It’s like, you know, there is trust that everybody is given what they are able to give and there are also other given circles that there is not a set amount is OK. Everybody gives, you know, something that it’s, you know, significant for you and

[00:20:21.30] spk_0:
Yeah. Yeah. Yeah. OK. Those are all interesting. All right. Thank you. Thank you. Um You talked about AAA relationship with the organization where the, the money is going or maybe in some cases where the majority of money is going because you said you could reserve a little, some circles might reserve a little bit for individual gifts. Um So are we inviting, we are inviting nonprofits to come and present? So the, is that a way of doing it? And then like, how do you open this relationship with the? You don’t just, you don’t just send a check? It’s a lot more than that. Obviously, even your, even your last, your last thing, you know, your last step, you said engagement, uh you know, beyond, you know, giving five Ts and it’s not just treasure. So, but talk about the relationship and might you have nonprofits come and talk to the, make their

[00:21:14.93] spk_2:
pitch in a lot of cases. Yes. Yes. And we don’t call it a pitch because, you know, we want to get away from, you know, kind of the, the, the, the, the shark, the Shark Tank, we don’t want the shark tank competition. But yes, you know, uh, the, in a lot of cases, nonprofits get invited to present to the group and, um, in most cases when a nonprofit gets invited to present it because they are going to get a grant. Um, you know, thankfully, uh, the, the more and more I see given circles is that everybody is compensating nonprofits for their time. So if they are asking a nonprofit to fill out, you know, uh a proposal or come to present or whatever is because they are going to get something. Um We work a lot with groups uh to, you know, talk about trust based philanthropy and how you can, you know, do a lot of the homework as a donor, as a giving circle in the background without, you know, taxing the nonprofit with OK, we’re going to, you know, a site visit and you have to deal with 50 of us. You know,

[00:21:38.45] spk_0:
it turns into a, a grant, it turns into a grant proposal then, yeah. Yes.

[00:23:43.71] spk_2:
Yes. So, but you know, to your point, yes. You know, in a lot of cases the nonprofits get invited to present. So there is this, you know, like face to face, right? And I can tell you, for example, the um in the case of I work eight years at the Latino Community Foundation in San Francisco. And uh and I, and I started the Latino Giving Circle Network there. And so I, I did, I, I was, you know, part of many, many, many grants nights and they were incredible because, you know, the moment you, the moment people hear directly from, you know, the, the executive directors of a nonprofit and have a chance to like, really, you know, kind of like, feel what, what the work entails. It’s, it’s another, another dynamic, right? And, and also, you know, it’s a lot of um I’m not going to say humanizing because it’s not humanizing, it’s getting closer to the work. And uh many times the day after grants night, I had some nonprofit leaders that were, that were coming to present calling me saying, hey, can I join the giving circle like as a donor? Like I love this and many of them joined and I did, on the other hand, many giving circle members that they, you know, they started volunteering with the nonprofits, became board members of the nonprofit or, you know, took some of the trainings, like we have been supporting an organization that um supports um survivors of domestic violence. I have had four members of my guinea circle on that board and they started as volunteers. And you know, so for nonprofits, this is, you know, a big opportunity opportunity to also engage more people around your local community. It’s time for a

[00:24:38.37] spk_1:
break donor box. What makes donor box stand out. We heard it last week from Jenna Lynch. It’s a fundraising platform built with fundraisers for fundraisers. They have the Ultra Swift donation form that makes giving four times faster and it cuts down on drop off. They’re a comprehensive fundraising platform along with the Ultra Swift donation form. There’s event ticketing, peer to peer text to give and the new donor box live kiosk so your folks can swipe tap or dip to pay at events. They’re committed to customer support and they understand nonprofits because they all have nonprofit backgrounds. Donor box helping you help others. Donor Boxx dot org. It’s time for Tony’s take two.

[00:27:55.53] spk_0:
Thank you, Kate. And my thanks to everyone who has brought us to 650 shows and the 13th anniversary last week’s show was great fun. But I wanna amplify my, my gratitude to, to you, to our listeners, our 13,000 plus listeners each week. I’m glad, so glad that you’re getting value that you’re bringing subjects to your CEO to your vice president or to your board that we’re, we’re just introducing new thinking for you, even if you don’t need to share it with anybody, just so glad that we are able to give you value. And I’m so grateful that you’re a listener. Grateful to our, our insiders. You know, there’s about 1000 1100 people that I email each Thursday that welcome me into their inbox each week. And uh And I’m grateful. Thank you to our insiders. The guests, the guests, the show would be nowhere with the guests. These smart savvy, bright folks who come, they share their time, their wisdom, their thinking for your benefit. They, they, they want to do the same thing that you are doing, helping small and midsize nonprofits. That, that’s, that’s where you’re all situated, that’s where you’re situated. You’re the ones I’m channeling each week thinking about who should be the guest and what would you want to know from that guest? Uh And remember it’s, it’s not just the time on the show, but it’s the time that the guests spend working with me to, to narrow the topics schedule, you know, back and forth all that. So they, they devote a lot of time. My thanks to our probably over 1000 now uh guests and the team, the great team, uh Kate as associate producer, Clare, as creative producer, music from Scott Stein, Mark Silverman, our web guy, Susan Chavez, our social manager. They’re both excellent. Both been with me for many years and I should have given a special shout out when I was talking about the guests. I should have given a special shout to Jean Jean Takagi. Of course, our legal contributor, Amy Sample Ward, our technology contributor because they just come month after month show after show, so generous with their time. All those folks, all of you folks. My thanks, my thanks for getting us to 651 shows and, uh, this week and the 13th anniversary, thank you. That is Tony’s Take two Kate.

[00:27:57.55] spk_1:
We’ve got, but loads more time now let’s get back to giving circles with Sarah Loma.

[00:28:06.82] spk_0:
I could see how these giving nights would be very moving. I, I, I’m sure, I’m sure there’s tears in some, you know, tears of joy. You know, the collective came together the, the, the bad apples like tony-martignetti, you know, he got put aside

[00:28:21.59] spk_2:
and, you know, he

[00:28:23.02] spk_0:
got asked to leave, he got asked to leave and that, no, no, no. But

[00:28:27.60] spk_2:
uh I could

[00:28:31.36] spk_0:
see, I could see how these would be very moving events.

[00:28:59.54] spk_2:
Yes. No, totally. One time. Imagine, like we, um we uh hearing from an organization that uh works with refugees and, uh, and does, you know, uh legal help, et cetera, et cetera. And um we were working with them around, you know, an advocacy campaign and they were doing like a uh registering to vote uh campaign, right? With young people. And this young guy came to present and he, he was undocumented and he was, you know, leading a lot of these campaigns in colleges, getting people to register to vote because he said, you know, be, be my voice. I don’t have a voice, I cannot vote but you can. So, you know, those kind of things. It’s like, of course there were tears in this, you know, in these nights? Yeah.

[00:29:28.81] spk_0:
Uh Is there a directory of giving circles that, that folks can look to see if there is one in their community or, or more than one

[00:30:35.92] spk_2:
great question? Yes, we have on our website which is philanthropy together dot org. We have the global directory of giving circles. So you can put your zip code or you know, some keywords. Um And you will find giving circles near you or you know, around the cause that you care about. If you don’t find one, you are invited to start your own and we offer free trainings every single month. Um It’s a 90 minute training to, it’s called launch pad, launch pad for you that gives you all the tools to start your own giving circle. And not only that because you, you may think, well, you know, 90 minutes is like you get all this information and then what um you are invited after that to be part of, you know, we do monthly group coaching, one on one, you know, coaching sessions with our staff, everything is free of charge. We have a donate what you give, what you can or what you want kind of model because what we want at the end of the day is to have more people engaged in, in, in giving.

[00:30:55.13] spk_0:
Are you finding community foundations are sometimes supporting these giving circles or, or spon sponsoring or encouraging

[00:32:14.35] spk_2:
these uh great question too. So a lot of um there’s a lot of giving circles that are, that are hosted by community foundations um because, you know, uh to in order to manage donations, right? A lot of giving circles are part of a community foundation. They are a program of, of a community foundation or hosted by them, like fiscally sponsored by a community foundation. Many community found nations have seen the, you know, the benefit of having given circles when they are trying to also grow and strengthen that ecosystem around them, right in their community, many very tiny community foundations when there is not like a big culture of philanthropy in their community find that starting giving circles, it’s a great way to, you know, to attract people and to teach them around philanthropy. And also for a lot of community foundations when they are trying to diversify their, you know, the their, their community of, of donors and, and people that participate in other programs. So we also offer a program for community foundations for Jewish Federations for any faith, you know, uh based organization or philanthropic um intermediary that’s called launch pad for hosts. And that one, we offer it once a year. So it’s uh it’s usually in February and it’s like a six week um program.

[00:32:30.31] spk_0:
Oh, that’s more extensive. OK. But

[00:32:32.19] spk_2:
yes, yes, because we go through everything and, and you know, even the, the, the what we want is a win-win situation for the host organization and the giving circle. So there’s, you know, a lot of nuances there.

[00:32:58.48] spk_0:
Yeah. Yeah. More extensive for the host. Yeah. Organizations. Um, are you finding many gifts to individuals? Like, maybe it’s a, maybe it’s an artist or, uh, you know, or, or a startup nonprofit, you know, or someone who wants to start a nonprofit. But they’re, they’re not there yet. Are you finding many donations there?

[00:33:49.79] spk_2:
More and more? And actually that is something that changed during the pandemic, right? Because when we saw a lot of mutual aid societies, you know, popping up um a lot of giving circles uh so that, ok, you know, we are giving to nonprofits. Yes, but we also want to give to individuals. Um There is a great network of giving circles that it’s called the Awesome Foundation. Um and the Awesome Foundation gives $1000 at a time to awesome projects and most of those projects, they are individuals and, and, and leaders and initiatives. So the money gets moved really fast and, and they have chapters all over the US. Um And Canada,

[00:35:06.26] spk_0:
I could see how this would be such a boost to that. You suggested, you know, giving uh creating a AAA giving culture in a, in a small town or, you know, or, or, or diversifying. These are, these are points you just made, I’m just amplifying them, you know, uh encouraging folks of color to come together. Uh I know from your TED talk, you know, there are, there are uh uh there are, there are uh Pacific Asian Pacific Islander giving circles. There are Black giving circles. There’s all around all kinds of faiths. You, you mentioned Judaism. Yeah. Uh Your TED talk I think mentions Muslim Muslim giving circles. Um So, you know, bringing people together in the, in the community and of course, you know, it could be nationwide too. You had said, you know, your point earlier about the, the, the being the virtual possibility. But, but I love the idea of bringing folks together in the community because they, because they know what, you know, they want, they know what the needs are, they, they, and, and, and we’re all gonna have to sacrifice a little bit. But in the end, we all come together for where each of our, like each of our individual giving circles intersects with everybody else’s giving c individual giving circle. And that’s where the, that’s where the larger giving circle is giving at the intersection of all our individual circles.

[00:37:53.85] spk_2:
Totally. And also, you know, I feel that the, the, one of the most important parts of giving circles is that giving circles function as seat, you know, seed funders for a lot of small grassroots nonprofits, right? So that those small, you know, local nonprofits that are, you know, totally invisible from big philanthropy. They may get some money here and there from small, you know, local businesses, they get, you know, some individual donors. But a giving circle is that kind of, you know, seed funder for different projects. And then many small nonprofits lever touch that because if they, you know, they have been supported by a giving circle for a couple of years, they can go to a foundation and said, hey, you know, by the way, this and this given circle has been supporting us, it’s like a seal of approval too, right? And also, you know, something that I wanted to mention that I feel that it’s key, more and more nonprofits are just focusing on the big gifts and I get it. You know, I’m, I’m a fundraiser. So I know that sometimes you think like, ok, there are 24 hours on the day, you know, or we need to, I need to focus on, on the big gift instead of the little gifts, right? But that I think it’s a mistake and why is that we need as nonprofits, we need to diversify our funding because what is going to happen when you’re a big gift, changes, you know, changes uh their mind and you are going and there that big gift is not going to come and you are in trouble if you take the time to really create a big number of supporters, a big ecosystem of everyday givers around your organization, you, you know that that is, that has a ripple effect and it’s going to be great in the future, you know, every time people come and say well you know give in circles. Yeah, they’re cute. No, we’re not cute. It’s we’re awesome. We’re really powerful because you know, engaging, especially younger, the younger generations, right? If you get people, young people passionate about your cause that young person in 10 years, in 20 years, that may be you know, the new whatever whatever entrepreneur, the director of ex corporation and we and but we we need to start somewhere, right? So telling everybody to focus on everyday givers is key,

[00:38:10.64] spk_0:
this is empowerment, you know, this is, this is what, what we’re doing. Uh nonprofit radio, big nonprofit ideas for the the other 95% this is who you’re talking about. Because 88% of the gifts go to 5% of the nonprofit. So we’re talking to the same audience, the other 95% are having to split up 12% of all the, of all the formalized giving and, and, and institutional giving and we’re, we’re trying to democratize here.

[00:38:41.02] spk_2:
Yeah. And also, you know, for, for the fabric of our society, I feel like because again, like if we, if we keep telling people that can donate $50.20 dollars, uh you know, your gift is not important.

[00:38:48.89] spk_0:
That that’s terrible, that’s terrible practice.

[00:39:01.10] spk_2:
Uh Yeah, because you know, they will come, you know, the bill the next billion or to, to give the billions and decide what is worthy of funding. It’s bad because then we have people that are not going to be engaged in giving and in generosity and in volunteering and that is dangerous for a country.

[00:40:52.87] spk_0:
I could take it a step further. And, you know, because my work is planned giving fundraising and I am routinely saying to clients and to folks that I’m training in webinars that you’re small donors that are consistent that you. Uh and I don’t care if the average gift I’ll give even smaller than you. I don’t care if their average gift is $5. But if they’ve been doing that for many years, like eight gifts out of 10 years or for some nonprofits, it could be 20 gifts in 15 or 20 years. But the, but at a, at a smaller dollar level, they are a terrific prospect for a planned gift because they’re always thinking about you and sometimes maybe multiple times in one year. It’s not even just a single single gift in per year. But those small dollar donors are your, are your very, very good plan giving prospects. Of course, your wealthy donors are too. We’re not excluding them naturally. But, but those small dollar donors who give consistently and do it over many years, they become your planned giving donors and the average, the average gift in a will in the US is $35,000. Nobody, nobody leaves $5 in their will. So, uh so it’s all the, all the more important to be cultivating and encouraging small dollar donors. You know, and some people like to say, modest gifts. I, I, you know, I just say they’re small and, and we’re not commenting on the person’s character, they’re not small people, they just give small gifts. Uh so call it what it is small gift, but they are still, they are still valuable and you’re absolutely right in the future, they can become very, very different types of donors. And my point is they could become very good planned giving donors

[00:41:04.37] spk_2:
totally, totally. And also, you know, for me giving circles are again this like a civic engagement, incubators for sure. Yeah.

[00:41:10.87] spk_0:
Yeah,

[00:41:27.15] spk_2:
civic engagement, incubators, people that participate in giving circles, I mean, there is research behind it that people tend to give more even, I mean, in the given circle and then outside the giving circle and they tend to participate more civically, you know, being part of their neighborhood association, being part of the PT A being part, you know, and that’s what we want, we need engaged people, we cannot, you know, deal in this time with, you know, people just looking at their phones and that’s it.

[00:42:08.78] spk_0:
Yeah. No, they, you’re right, engagement, community engagement, civic engagement. You’ve got me thinking about, so we’re talking about giving circles and planned giving. I’m thinking, what about planned Giving circles? I don’t know if there’s something that I don’t know. Well, but planned giving is all individual like, it’s my, you know, it will be based on my will or my life insurance. But we’d have to think about a way to for there to be a collective planned gift.

[00:42:47.93] spk_2:
But you know what you might be on something because for example, we could start planned, like, and this could be great for nonprofits around, you know, a specific, like maybe ethnicity or faith or, you know, a specific issue. It’s like you may like those board members or those, you know, recurrent um donors, right? Like they can become part of like a learning community, like a given circle and they can be a pledge, right? They can be kind of like a pledge of a, right? They, they

[00:43:27.20] spk_0:
could be that they each make their own commitment but again, they’re, they’re coming together to support the community and to learn together and share ideas together and then they each make their own, their own commitment. But there’s, there’s still the, there’s still the collectivism of, of a giving circle just that the, the, the, the the ultimate gifts are, you know, I’m, I’m doing, I’m doing this one and or maybe they would come together and say, you know, we love this cause. Well, I’m gonna, I’m gonna devote some of my estate, my, some of my will 5% or 2% to this cause and let’s all do it together. I mean, there, there could be that it could be that kind of collectivism too. So I have to think planned giving circles. I don’t write off that idea that, no, no, no,

[00:43:31.15] spk_2:
no, no, no, no, I’m going to actually think more about

[00:43:52.34] spk_0:
plan giving circles. Yeah, we should, we should talk more about that. Um, all right. What about other nonprofits? So, we, we talked about community foundations and how they could be enablers and hosts and sponsors but other nonprofits. Um, I mean, they could, they, you could encourage giving circles in your community. You could try to find the giving circles that are in your community already and maybe reach out to them. What, what, what do you see as the overlap between nonprofits and giving circles?

[00:46:27.32] spk_2:
Totally. So what we have seen is, you know, different nonprofits in, in a certain community working together, right? To create like, you know, again, what you want is to create a strong ecosystem of donors, right? So it’s not about competition, but maybe collaboration with other nonprofits. Um There are nonprofits that are starting giving circles to support their own nonprofit, right? And you may be thinking well, but then it’s not really a very, you know, traditional giving circle because they’re, the group is not deciding uh between different organizations. Yes. And they may be deciding among different projects. So there are some nonprofits that have different projects and they create given circles or donor circles inside, you know, their, their community. And uh and each, you know, each circle will support different projects inside the nonprofit. Um Also, um I mean, again, it’s a really uh uh some organizations, uh the way that, that the way that we have seen it is they’re starting giving circles, like, for example, if they have scholarships, right, uh if they are giving scholarships, but the scholarship uh amount is too large for a single donor. Well, you know, they are encouraging their, their community to create these giving struggles and kind of, you know, give together one scholarship. Um Yes, but, you know, we get uh we get uh calls from many nonprofits because yes, it is a very good way to, to create um this strong, you know, group of supporters because I am going to tell you that a given circle member is not your regular donor is, you know, is someone that is not passive, they are not going to send a check and call it a day. They will be a lot more involved and they will advocate a lot more. So that is, you know, that is the beauty of, of it. Um for some nonprofits, maybe they say my God, no, I don’t want to, you know, to love these people engaging. Um but for, for a lot of nonprofits, it’s something that is, you know, it’s, it’s, it’s working and we actually, because we get so many um calls from different nonprofits. Uh One of our projects for this summer is to tweak one of our programs, the one that we offer for community foundations, but tailor it for small and medium size nonprofits.

[00:46:48.44] spk_0:
So you have launch pad, you have launch pad training uh for like host, host training for small and midsize nonprofits.

[00:46:54.35] spk_2:
We will have it, we will have it in the fall. We’re working on it this summer to just like tweak the curriculum and we will have it in the fall. Ok.

[00:47:03.99] spk_0:
Ok. Uh What have I not asked you about that? Uh that you wanna, you want folks to know?

[00:50:05.79] spk_2:
Well, also, you know, we at philanthropy together um we are this umbrella organization and we work with all the networks of giving circles. So there are many, many networks of giving circles around the globe and here in the US. Um So, for example, you know, we talked about uh the faith based giving uh networks, right? The American Muslim Community Foundation amplifier, which is uh a net work of uh giving circles based on Jewish values. There are many networks of giving circles based on ethnicity. So the community investment network is around black and people of color given circles. Uh A PP uh Asian American Pacific Islanders in Philanthropy has uh given circles. Uh the Latino Community Foundation. Um they are political given circles. So um future now has a network of hundreds of political given circles. Um The women’s Given circles, there are many networks of women’s given struggles. So, Fios is a very strong one that, you know, encompasses thousands and thousands of women giving uh together women rights is another network of women’s giving circles that the donors are based in the US, but they give internationally. Um There is also 100 who care Alliance, which has hundreds of chapters. And the model is very easy to follow because it is 100 people given $100 every quarter. So they give, you know, at least $10,000 every quarter. And there are groups of only women, only men coed teenagers, we have seen a lot of teen of groups of teenagers giving together. So, you know, anyway, there’s many, many given circle networks that also if, if people can want to start a giving circle, I encourage everybody to look at the networks because they offer you, you know, support webinars community around the the different, you know, ethnicity or faith or, you know, values, right. Right. And the other thing I think the last thing will be that um this year we’re super excited because uh we added kind of a a second focus around collective giving. So we focused the first few years just on giving circles. Now we’re working also with collaboratives, so collaborative funds. Uh and these, you know, it’s groups of individual donors or institutional funders that get together to tackle the specific costs, right. And these collaboratives, they move from, you know, a million, a couple of million dollars to hundreds of million of million of millions. So we’re excited to, to be working with them too and, and, you know, kind of creating a community and a space for them to learn from one another.

[00:50:18.23] spk_0:
Some of those are, are combinations of individual and institutional funders. Yes. Oh, interesting.

[00:50:30.52] spk_2:
All right. Yes. Yes. Like for example, you know, Ted has the audacious audacious project and they um this year they granted $1 billion to 10 organizations and the donors are a combination of um individual donors or families and a couple of institutional donors. Yeah.

[00:51:09.34] spk_0:
Mm mm All right. Why don’t you just leave us with uh some, some uh inspiration around giving circles, some something positive. Uh Even if you’re just repeating something we’ve already said leave folks with uh something, something upbeat and, and empowering.

[00:51:29.71] spk_2:
Yes. OK. So don’t, don’t think of, you know, don’t think too much. It’s not rocket science like people, it’s not rocket science just do it. It’s, it’s a lot of fun and I feel that it’s also why, you know, uh people gravitate around giving circles because it’s a lot of fun. It’s, you know, is, is social, is community and we know that, you know, the issues and the problems of this world are overwhelming and huge giving should be joyful, the act of giving should be joyful and giving together is joyful. So, yeah, and you know, for whatever you need, reach out to us, you know, engage with us and, and thank you tony for, for having me,

[00:52:44.45] spk_0:
Sarah. She’s uh ceo of philanthropy together at philanthropy together dot org. Check out the uh launch pad training, whether you’re starting a uh whether you’re a starting on your own or your uh community foundation or, and then for the host training and then in the fall, there’ll be something for small and midsize nonprofits and the ongoing training all at uh all at philanthropy together dot org. And uh Sarah is at Sarah underscore lo Mein. Sarah. Thank you very much for sharing all this. I I love it. Thank you for, for your expertise. Thanks for your energy. Thanks for what you’re doing to empower communities and individuals to come together. Thank you very much.

[00:52:49.27] spk_2:
Thank you so much, tony and yes, you know, I’m going to put my arms like you put it because yes, thank you.

[00:53:06.56] spk_1:
Next week, leadership lessons with Steve Johns on his new book. If you missed any part of this week’s show, I’d beseech

[00:53:10.52] spk_0:
you find it at tony-martignetti dot com.

[00:53:28.73] spk_1:
We’re sponsored by Donor box with intuitive fundraising software from donor Boxx. Your donors give four times faster helping you help others. Donor Boxx dot org. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate martignetti. The show social media is by Susan Chavez, Mark Silverman is our web guy and this music is by Scott Stein.

[00:53:45.68] spk_0:
Thank you for that affirmation. Scottie be with us next week for nonprofit radio, big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for July 24, 2023: 650th Show!

 

Claire Meyerhoff, Kate Martignetti, Scott Stein, Gene Takagi, Amy Sample Ward & Jena Lynch: 650th Show!

It’s Nonprofit Radio’s 650th show and 13th Anniversary. To celebrate, co-host Claire Meyerhoff shares her “13 Pro Tips & Top Tactics for Nonprofit Podcasts.” We have our associate producer, Kate Martignetti, live music from Scott Stein, and our contributors Gene Takagi (law), and Amy Sample Ward (technology), are also on board. Jena Lynch from our sponsor Donorbox joins us. It’s fun and music and celebration! And gratitude.

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Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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[00:00:38.61] spk_0:
And welcome to tony-martignetti non profit radio. Big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. It’s mid July. We’ve got the live music and that can only mean one thing. It’s our 650th show and 13th anniversary celebration, jubilee anniversary celebration. Welcome. Welcome to the 650th show. Here’s our associate producer, Kate with a little known fact about your favorite abdominal podcast that needs to be more widely known.

[00:00:53.20] spk_1:
Tony-martignetti non profit radio is in the top 1.5% of the 3.14 million podcasts worldwide. We’ll talk more about that shortly.

[00:01:03.41] spk_0:
Yes, we will. And Kate, what’s happening today for the 650th?

[00:01:35.35] spk_1:
Your co host today is Claire Meyerhoff and Claire has brought her 13 pro tips and top tactics for nonprofit podcasts. We’ve got much more live music from Scott Stein. Our contributors, Gene Takagi and Amy Sample Ward are here and Jenna Lynch from our sponsor Donor box will drop in. It’s fun and music and celebration and gratitude. We’re sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org.

[00:01:49.20] spk_0:
Thank you. Thank you very much, Kate Claire Meyerhoff. It’s so good to see you. Welcome. Welcome,

[00:01:53.23] spk_2:
tony-martignetti. Thank you so much for having me on your 650th show. That’s an amazing accomplishment. It’s

[00:02:23.66] spk_0:
always a pleasure. Every July I look forward to this and every year joining and everybody else joining the very first show was July 16th in 2010 and you were on the second show, July 23rd. Absolutely. Yes. How are you doing? What’s, what’s going on in the

[00:02:50.13] spk_2:
world? I’m, I’m doing very well. I would say that the um my professional highlight of the year after of course, being on tony-martignetti non profit radio was that I attended um my most favorite plan giving conference in the universe, which is the Carolinas Planned Giving conference at Canoga, the North Carolina and South Carolina Council’s put on this great um meeting in the mountains of North Carolina. And this year I was invited to do a keynote with my podcast partner, Cathy Sheffield. And we instead of doing like a keynote thing, we came up with a panel. So we did, we were, we called it the 2023 Canoga keynote panel, the Secure Act 2.0 and how it impacts fundraising. So we had a nice little panel of experts and I asked them questions and we think it was pretty popular

[00:03:15.00] spk_0:
in North Carolina. I didn’t know

[00:03:16.92] spk_2:
no I’m not, I’m not in North Carolina. Traveled there.

[00:03:27.73] spk_0:
I know, I know. I know. I know you traveled to North Carolina. You delivered. I didn’t know I would have come. You were in the mountains. I’m at the beach. It’s a little, it’s a little far,

[00:03:30.63] spk_2:
about 350 miles apart. But next time I will

[00:03:34.64] spk_0:
350 miles between friends. Come on. Alright. Alright. The mountains, the mountains of North Carolina are beautiful.

[00:03:41.41] spk_2:
They certainly are. They certainly are.

[00:03:44.52] spk_0:
And, uh, you have, uh, you brought some, some wisdom with you for your 13 pro tips and top tactics. I did non profit podcast.

[00:04:09.35] spk_2:
Yes, I did because I get asked this question a lot about podcasting because my background is in radio and then I currently, you know, host and produce my own podcast and, you know, really been around the block with all this and there’s a lot of, um, I’ve, I have a lot of wisdom I think to impart to anyone, a nonprofit, considering launching a podcast. It’s a very big undertaking and, or if you have an existing podcast, some things that might help you. So I hope that everybody learns from my 13 pro tips and top tactics for nonprofit podcasts.

[00:04:29.20] spk_0:
I’m sure I’m sure they will. I’m sure we will. Uh, we’re gonna get to them. Let’s bring in Scotty, Scott Stein, Brooklyn, New York. How are you?

[00:04:38.30] spk_3:
I’m great. How are you, tony?

[00:04:40.36] spk_0:
My pleasure. I’m well, Thank you. Thanks for joining on the 6/50. Thank you very

[00:04:44.15] spk_3:
much. Thank you. Glad to be here. This is always a highlight for me. And every time I tell people about this podcast, I said, boy, you know, he’s got 550 episodes. Oh, my goodness. Well, no, this time it’s 600 nickel. I’ve almost, I’ve lost track of the hundreds at this point.

[00:05:22.04] spk_0:
You’re so thoughtful. Thank you. Yeah. No, it’s a, it’s a long run. It just, you know, I, I, somebody was, I was on someone else’s podcast and they were, they were saying, well, you know, such a long run. I say, I told them that I latch onto things that I learned and then I just keep doing them. So I don’t have to learn something new. I just, I just keep doing the same thing 650 times. It’s very freeing. I don’t have to learn something else.

[00:05:30.29] spk_3:
Right. But you learn as you go and you, and you find new wrinkles and, and even though your, you, you say that it feels the same, but like you, you obviously bring a different energy to every episode and you find ways to keep it interesting and keep your listeners engaged, keep them coming back. It’s really, really pretty remarkable.

[00:06:09.85] spk_0:
Well, that’s because we have great guests and, uh, and two of the great guests that are recurring guests, they’re not recurring guests. That’s the wrong. That’s the wrong appellation. They are contributors and of course, I’m talking about Gene Takagi and Amy Sample Ward. Welcome, Jean. How are you?

[00:06:12.22] spk_4:
I’m doing great, honored to be here on your anniversary, tony. Um It’s been a wonderful resource for the nonprofit sector and I agree. Absolutely great guest, myself, not included but everybody else, great guest and a very witty but deeply thoughtful host. So, thank you.

[00:06:52.17] spk_0:
Thank you. All right, that’s we, I try to keep it entertaining. You know, we’re where we want to work in the intersection of value for non, for small and midsize nonprofits and entertainment. And I think there is a space in there where we can, it can be light and still valuable. Absolutely. Amy Sample Ward. Welcome.

[00:06:57.53] spk_5:
Hi. I’m excited that I could call in across time zones were really touching things

[00:07:02.23] spk_0:
today. Welcome from Warsaw Poland. Tell us why you’re there.

[00:07:06.69] spk_5:
I’m doing some training for the organization here around, you know, the usual how to use technology in this world for non profit work.

[00:07:20.05] spk_0:
You’re a Bosch. Uh You’re part of the Bosch Fellowship, is that right?

[00:07:28.74] spk_5:
Yeah, the Robert Bosch Academy. That’s not in Warsaw though, that is in Berlin, but just happened to be already being so close. It was easy to make the train ride over to Warsaw and do some training here.

[00:07:39.52] spk_0:
Where else have you been in Europe? Anywhere else besides home based Berlin?

[00:08:03.70] spk_5:
Well, many years ago before I started joining your podcast, um I lived in England and so we, uh, we went back to London and got to show our daughter around the city, um, for a week, a couple weeks ago. Yeah. But otherwise the summer in Berlin has been more than adequate to keep us

[00:08:08.45] spk_0:
busy. Your family is with you, Max and R and R with you. That’s wonderful for the, for the summer. And this is three, you’re doing this for three months. right? The whole summer.

[00:08:15.36] spk_5:
Yeah, I will have been here for three months. They didn’t come at the start, but

[00:08:19.27] spk_0:
okay. Okay, you’re there for June, July and August. Yeah, essentially. Alright. Alright, Jean, what’s going on with you? What’s, what’s happening in, in the Neo Law Group?

[00:08:43.88] spk_4:
Lots of stuff going on, of course, in our country right now. So we had the big affirmative action case come down the website web design case. So there’s lots of stuff coming from the Supreme Court and nonprofits trying to navigate it. So we’ve been staying busy, but I’ve got a road trip plan um to Vancouver with like three national parks or state parks along the way. So we’re really looking forward to that in about three weeks time.

[00:09:07.39] spk_0:
Wonderful time away. Excellent. Excellent. Let’s bring in Kate martignetti. She’s the newest member of the nonprofit radio family, our associate producer Kate martignetti. Kate. Welcome. How are you?

[00:09:18.79] spk_1:
I’m doing well. Thank you for having me.

[00:09:21.34] spk_0:
Absolutely. Glad to have you. And I realized that before we got started, I neglected to introduce you to any sample ward when they joined. So I was gonna

[00:09:31.46] spk_5:
say I see a interesting last name pair on this call.

[00:09:37.84] spk_0:
Yeah. It’s quite a coincidence. It’s quite a coincidence, isn’t it? The way I found the, I found tony-martignetti non profit radio. So I just, you know, became the aptly named host and then there’s this Kate martignetti who happened to wander along. So, so I brought her in. So Kate meet Amy, Amy, meet Kate.

[00:09:58.00] spk_5:
Now,

[00:10:01.52] spk_2:
of course,

[00:10:40.85] spk_0:
it is my kid is my niece. She’s just, just recently graduated from and to the Academy of Musical and know the American Musical and Dramatic Academy in New York City. She just so she’s professionally trained and I was happy to bring her on. We, we, we did something together on a Lark because I was at their home. They live in South Southern New Jersey. And, uh I thought, well, I have a professionally trained person and I have to do a show while I’m at your house. So let’s bring her in. And, uh, I love the way I love the way she sounded. And, uh, so now she’s in

[00:11:04.97] spk_5:
permanently. I wouldn’t believe that you were not related because every once in a while I’ll meet someone and you know, will be at some event and we’re sat at the same table and we both have the last name sample and we are not related. So it can happen. You can have a not super common name and not be related, but glad to know that you really are. I’m excited that you’re doing a fun cross generational project together. Like non profit radio. That’s true.

[00:11:13.99] spk_0:
I never even, I never even thought of. That’s true. Even we brought in another generation. Absolutely. Right. You can

[00:11:21.29] spk_5:
learn from you. Tell me it’s a legacy and learn from,

[00:11:30.65] spk_0:
we brought in a Gen Z which we did not have. All right. All right. Okay. Just, you know, we’re all talking around you and about you. Uh What’s going on? What are you doing this summer since you graduated from AMD?

[00:11:40.69] spk_1:
Um Well, obviously working with you every Thursday, you know, to record and put out something for your show

[00:11:48.88] spk_0:
highlight of your week. Of course, naturally, my

[00:12:32.94] spk_1:
favorite part of the week um getting to call my uncle. Um I was hoping to start working at a local theater. Um But I mean, I think you’ve heard about like the Sag Aftra strike. Um So, although I could definitely still work at local theaters, it seems that most actors aren’t. I mean, even me, I don’t know if I want to go, even though it’s my passion to be on stage, I want to support my um my union even though I’m not a part of SAG and also support the writers who are putting out beautiful pieces for us to work on. So I’m kinda, you know, I’m okay doing voiceover work for now and then hopefully when things cool over when Sag and the writers get what they deserve and then I’ll hopefully get back on stage.

[00:13:02.92] spk_0:
I admire your commitment to the, to the labor movement. Absolutely. Even though you’re not a member, it’s important. It’s important. All right, I’m glad you’re with us. I love working with you. Every Yes, every Thursday night we, we produced the show for the following Monday. Um Claire, why don’t you, uh why don’t you kick us off with a couple of your uh pro top tips tactics. Everybody’s, everybody’s chomping to, to hear these. I can, I can see this. A couple of people are holding up signs, you know, where’s Clay

[00:13:19.14] spk_2:
tips? I know Al Roker was just, you know, on my shoulder,

[00:13:24.56] spk_0:
nobody’s got signs but nobody put in the chat, but we’re all interested still. So let’s kick off what’s, what’s some, a number one pro

[00:14:34.44] spk_2:
tip? We have 13, 13 tips coming up. And the first, the first pro tips and top tactics. 12 and three are all about giving important consideration to the why the what and the who of your nonprofits podcast. So the first one is why have a podcast. Should you have a podcast? Because the, your board chair is like, we need to have a podcast or your executive director is like, put me on a podcast. No, that’s not the reason to have a podcast the reason to have non profit podcast is to highlight all the wonderful people and work of your mission. So that’s really important. That’s why I have a podcast. And there’s some other reasons too. If you have a podcast, you’re gathering content in a new way. So let’s say you interview someone for your podcast and then a couple of months later you’re doing your newsletter. Well, gee you’ve got all this content on, on tape. I still like to use the word tape that you can go back to and it’s a great way to, to capture content. Tony. Do you have anything to add to my first tip about why I have a podcast? Yeah,

[00:17:04.75] spk_0:
you certainly you’re right. You know, you want to center your mission. What, what, what work do you do? Who do you do it for um you know, mission uh mission centered, right? You’re not, you don’t want to go off like I did once and have a podcast on fermentation because in, in my, in my early days, I thought, well, we’ll just have, we’ll do some occasional off topic shows. And so I brought somebody on. He’s still, he’s still well known, I think in the fermentation community, his, his name is Sandor Katz, but he used to go by Sandor Kraut because sauerkraut is a popular fermented food. So I interviewed Sandor Kraut and uh it was okay about, about halfway through. I was realizing this is really this really does not belong on non profit radio. And uh Claire agreed more effusively than I just stated it. But so she was pretty adamant that and I had another one lined up to um I was going to do uh I had another one, Santa Claus, I was going to interview a professional Santa Claus. So I don’t know, you know, I was just thinking, alright, I thought, well, nonprofit professionals are varied in their interests. But what I didn’t realize in the moment when I made the decision to bring Sander on was that they can pursue those other interests through other podcasts that I was, I was lacking that in my thinking. So I brought Sander on. It’s uh it was an early show, I don’t know, many, many years ago in the first year or two, I think something like that. Um Anyway, that’s all to say, center your mission. Our mission here is small and midsize nonprofits. There will be no more fermentation shows. I’m not going to bring the professional Santa Claus on. He was disappointed too. I, I and I felt bad, I’m letting Santa Claus down, you know, you feel bad about that. I mean, the man makes his living uplifting Children and here I am telling him, you know, I I wanted you on the show, but now you can’t come. So I felt bad about dissing Santa, but it had to be done for the, for the good of the mission. That’s the whole point. Uh Claire Center, your mission in your, in your

[00:18:47.72] spk_2:
podcast. Well, and that’s tip number two. Is that what is your podcast about? Really? What is the, what is the, what of your podcast? And it’s not about your executive director’s ego. It’s not about fermentation unless you’re the National Fermentation Association. Um Your, your podcast again is about your mission. And so that’s, that’s what it is about. And then number three, in the first or first little group, who is your ideal listener. And this one I think is really, really important because pretty much every nonprofit organization I’ve worked with or help them with the podcast, I say, well, who is your ideal listener? And they go, oh the general public, we want everybody to listen and that’s, that is really, you’re really off base with that because unless you’re maybe like, you know, an animal rescue um podcast and you give like tips for heatwave with dogs and stuff. Like people will find that podcast and listen to it. If you’re the Humane Society or something, that’s a helpful podcast to a lot of people. But in general, um the who is going to listen to your podcasts are going to be your most engaged people. So they might be board members, they might be longtime volunteers and they’re your longtime donors and supporters that really care about your mission. And I think the litmus test a little bit is for choosing your audience. If after listening to this podcast, would that person, would that donor feel more inclined to include your non profit in their will or other estate plans? Does the content of your podcast make them feel like they’re, you know, they’re getting good inside information that, that your nonprofits, good stewards of donation that the people who work there are really, you know, doing, doing good work. And so I think that’s the who your ideal listener is. It’s that really close, close group of people. It’s not some big, vast general audience that’s going to find you on, on Spotify. If you’re, you know, a local podcast, say in Detroit about homelessness. So interesting

[00:19:18.77] spk_0:
how you bring in, you bring in a Planned Giving litmus test. Would you said after listening, would people include you in their will? Oh, that’s a pretty high, that’s a pretty high bar.

[00:20:30.59] spk_2:
Well, it’s, it’s, you know, you’re, you’re speaking directly to a long time, you know, loyal donor who’s been giving to you maybe for 20 years, maybe $10 a year. And that’s your, your typical, you know, really good plan giving prospect. And so I do like to use that as a litmus test. And then another thing is you can, you know, put a little, like I call them commercials, but you can put a little recorded PS A or something or you can read it like Kate does read it, read it live and you could have a PS A about plan giving at your organization, right? So you can talk about that about your legacy society and how people can, you know, get more information, you know, put in your URL for your Plan giving dot org hashtag or slash legacy or whatever. So I think that that is a good um litmus test about what your content should be. Now, it shouldn’t be like deep in the woods like, oh, let’s talk about rates for charitable gift annuities. It wouldn’t be that right. But it would be other things that when someone is listening to your podcast, they’re like, wow, you know, this is really there. I really agree with this. This is really great. I’m happy, I’m proud to be a supporter of this, of this organization. Okay.

[00:20:31.67] spk_0:
Okay. And you’re, of course, the PSAs could be any related to anything planned giving or become a monthly sustainer. But of course, you don’t want to get, you don’t want to get carried away either with promoting giving or volunteering

[00:20:56.17] spk_2:
111 little spot, you know, one little spot. It’s kind of like, I used to be a traffic reporter, right? And at the end of the traffic, you know, my traffic report I’d say, and you know, traffic is brought to you by Ledo Pizza. Ledo Pizza is square because Ledo Pizza never cuts corners. That’s a 12th little spot, right? So

[00:21:08.13] spk_0:
D

[00:21:34.79] spk_2:
C, this is, this is a mixed 107.3 the ABC, um, CHR station in, in DC where I did the traffic for a while. Yeah. So those little there, you know, those little 12th spots and really they’re really valuable. That’s a great, you know, you could just put that at the end of your, at your nonprofit podcast interested in leaving a legacy to help animals visit blah, blah, blah slash

[00:21:36.75] spk_0:
legacy. I’m more interested in Ledo pizza, never cutting corners. So the

[00:21:40.89] spk_2:
Pizza Square because pizza never cuts corners.

[00:21:43.69] spk_0:
Pizza Square. So they did Sicilian Pizza. Of course, of course, you wouldn’t cut the corners. The corner is the best part you want.

[00:21:52.28] spk_2:
And someone wrote that and it was, you know, read on all the radio stations. And

[00:22:14.24] spk_0:
I think that’s a brilliant line. Never cut corners, never cut corners, right? I saw what I saw something on a, uh, this was, uh, an electric company, there was a truck, it was something like Gans are electric. Let us check your shorts. And I thought that was great tag line. That’s

[00:22:34.18] spk_2:
a really, that’s a really great tag line. Years ago, I helped judge a nonprofit tagline contest, a national one. And, and you know, the classic best example of, of a, a tagline would be, um, oh, my train of thought just went. But anyhow, I think of it

[00:22:37.16] spk_0:
later.

[00:22:39.48] spk_2:
I know maybe there’s a little pizza foundation and I could help them start a planned giving program.

[00:22:50.25] spk_0:
Alright. I would like to work with you on that. I would like to work with you on that. Alright. You wanna you wanna give us one more tip in this, in this little block of tips?

[00:24:06.19] spk_2:
Sure. Those were my first three tips. The why what and who are your podcast? And then my next group is production, making it happen. How do you make it happen? And we’ll talk about more later But the first one would be this tip number four, who is going to do the heavy lifting a podcast is a lot of work and who in your organization is going to take on this long term commitment. It’s just not just one little thing that you do one weekend and you forget it and it needs to be someone who is super excited about doing this podcast, someone who learns quickly, someone who’s tech Savvy, perhaps like Kate martignetti, someone who’s test tech savvy, they could, they could run your podcast and that’s really important like who’s gonna do the work because in a lot of cases, a nonprofit podcast has one person doing all the work there, the host there, the producer, they book the guests, they record it and they edit it, they make it an MP three, they put it up on Buzz Sprout or their other host and they do it also. If you have this one person that’s super excited about doing the podcast with some skills that’s really, um that it’s really, really, really important

[00:24:08.71] spk_0:
and I agree with you that they should be excited about it. Not, well, all right. You know, okay, if you’re gonna add it to my, to do list,

[00:24:18.60] spk_2:
which is usually how it

[00:24:50.75] spk_0:
Right. Right. You gotta be because, because it is a lot of work and you want somebody who’s motivated, you know, he’s got some, got some passion about it, you know, really is interested in taking on that, that heavy lifting that you described because, because it takes time, it does take time. All right, Claire, cool. Thank you. We were going to revisit the through the, through the show. And, uh I just, uh at this point, I want to bring in uh our resident musician from Brooklyn New York, Scott Stein, Scott’s gonna, Scott’s gonna do a song for us a new day. Tell us about the song

[00:24:57.57] spk_3:
Scott. I think the song is, it’s mostly about fermentation.

[00:25:04.09] spk_0:
So its mission centric, who sent us the mission of the show?

[00:25:08.24] spk_3:
I wasn’t sure if too much time had elapsed, maybe your listeners may have forgotten about that section. Um

[00:25:13.33] spk_0:
No, that was, that was, that was a bona fide callback. Cool.

[00:25:48.55] spk_3:
Cool. It’s not about that. I think the song is rather new. So I think it is about kind of just finding your way through the, you know, the challenges in life and trying to, to stay centered, which is, I think something that’s easier said, than done for most of us myself included. By the way, there might be, some, might get some sound effects. It’s just sort of thunder storming here in Brooklyn. So, uh, so if you hear that, hopefully it’ll be just like right in rhythm. Okay.

[00:25:57.12] spk_0:
That’s how we know we’re live thunder in the background. We don’t, we don’t, we don’t take that out. All right, Scott Stein, a new day

[00:29:10.31] spk_6:
at the moment with soldiers and guards. Even there never had a plan and, and a half empty bed thinking maybe that’s where I should have stayed time. Yeah. Yeah. What speed? Mhm Yeah. Now I’m stuck. Mm As far as the eye can see from the valley to the top of

[00:29:15.32] spk_3:
the ridge.

[00:30:10.30] spk_6:
Hurry up, steady but slow. The arms of the got some miles to go. Yeah. Yes, it is. Now

[00:30:25.64] spk_0:
Scott Stein, who beautiful Scott. That’s lovely. That’s a beautiful new song. A new day.

[00:30:32.10] spk_3:
Thank you. Glad you enjoyed it. Absolutely. Doing some shows coming up. So it’s an impetus to get some new songs written and finished and out into the world. So, so there you go.

[00:30:57.33] spk_0:
Thank you for doing it. And we’ve got, we’ve got more. Scott’s gonna do a couple of other songs for us shortly. I want to bring in Jenna Lynch from our sponsor donor box, Jenna. First of all, am I saying your name correctly is Jenna or Gina?

[00:31:03.77] spk_7:
It’s Jenna. Good job

[00:31:05.52] spk_0:
welcome Jenna’s non profit. Advocate at our sponsor, Donor box, Jenna. Thank you for joining and thank you for donor boxes. Sponsorship of nonprofit radio.

[00:31:18.46] spk_7:
Well, thank you for having me. And congratulations. 650 shows. 13 years. That is uh incredible. That is just amazing. I’ve been a fan for a long time, so I’m really grateful to be a part of this and I didn’t know I was entering into a concert here. That was really cool.

[00:31:48.01] spk_0:
I see. You’ve got your branded T shirt on. Very, are your branded T shirt? You’re branded button down shirt? Yes, I’ve got the donut box shirt. Okay, wearing the swag. So, so Jenna tell us a little about donor box. I mean, this is, is used by 50,000 organizations worldwide. Uh 40,000 in the United States. What, what’s going on? What’s the formula at Donor Box that you’ve got 50,000 organizations worldwide using this?

[00:32:54.92] spk_7:
Yeah. Well, thank you for that question. So, at Donor Box, we are all about empowering nonprofits to make a difference. So we are a fundraising platform built with fundraisers for fundraisers. So our team, we’ve had our boots on the ground and we really inform what the product looks like because we understand the seasons of nonprofit and nonprofit pain points. So, so I think that’s one thing that really helps our nonprofit users really thrive. Um And something that I think also makes us stand out is that at the heart of our fundraising platform is something called the Ultra Swift donation form. So this is really a game changer um designed to reduce that donor drop off when they’re making a donation and it provides a really quick donation experience. That is we’ve timed this over four times faster than traditional donation forms because we all know that we want to go through the hassle of making that transaction, right? We

[00:33:06.95] spk_0:
say that on the show every week. Uh next donations four times faster. So good, cool. I was gonna ask you why our donations going four times faster. Alright, so, right. So it cuts down on drop off,

[00:33:35.53] spk_7:
it cuts down on drop off, which really makes a big difference because in today’s digital age, we are all about convenience. We’ve all we’re all donating on our phones were all using these digital wallets, right? So we don’t want to go through the hassle of plugging through the these long ugly tedious forms. So with our ultra swift pay folks can make a donation and uh you know, really quick time and that means that your nonprofit is getting that donation uh super fast as well. So um I think that’s a pretty big deal for folks

[00:33:53.22] spk_0:
and you have something new to the live kiosk, right? Donor Box Live Oscar. What is that about?

[00:34:57.03] spk_7:
Sure. Well, so that’s the perfect segway I think beyond our donation pages and forms, we offer a comprehensive suite of fundraising solutions. So it’s not just the forms and the pages. So from selling event tickets to engaging supporters through peer to peer campaigns, crowdfunding pages, text to give. Um we really offer a versatile uh set of fundraising solutions to cater to all needs. And one of those things is the donor box like chaos. This is something that we recently released and we’re seeing really great results from a nonprofit community. So it’s for those in person fundraising moments. So it’s um it really simplifies the process of collecting on site donations and on the spot donations using a tablet or card reader. So this kind of replaces that clunky box that you have at the front of your museum or at your brick and mortar, mortar, non profit people can and swipe tap or dip their card and give in a way that’s convenient for them and you can still engage those folks later. So instead of people just dropping five bucks into a box and you have no idea who did it. People will give through the live kiosk, they get a thank you and a receipt automatically and you can put those people into your fundraising cycle so that you can continue to nurture those relationships.

[00:35:21.20] spk_0:
So that’s for like Galas golf outings, auctions, things like this, anything, anything live and in person.

[00:35:29.26] spk_7:
Yes, exactly. It really is a great apply to

[00:35:34.51] spk_0:
all before you go leave us with one more thing you’d like, you’d like our listeners to know about uh donor box and let me thank you again for the donor box sponsorship. What what, what would you like would you like to leave us with?

[00:36:31.12] spk_7:
Sure. I think one final note, I think what truly sets donor box part is our team’s commitment to supporting the growth of our nonprofit users. So yes, we have all this awesome tech, but we truly believe in the human touch, right? Which is why we are a team of people that have had experience in the nonprofit sector are ourselves. So we provide a range of resources to help our nonprofit users. So our customer success team is totally amazing and dedicated to helping nonprofits succeed. And they provide this personalized support 24 hours a day, Monday through Friday and even offer weekend help as well. And beyond this, we offer fundraising coaching through a premium package, monthly, free webinars. And we have something called the Donor Box Academy to provide these really valuable guidance and knowledge and courses and resources all in one kind of tidy package. So we’re really here to walk alongside you throughout your fundraising journey. So again, balancing the tech with the human touch and making sure that you’re accomplishing your goals.

[00:37:01.22] spk_0:
Thank you, Jenna. Thank you. Thank you again for the donor box sponsorship, Jenna Lynch non profit. Thank you so much for having me at donor box. My pleasure. Thank you

[00:37:11.41] spk_5:
and Jenna. Thanks for being at the MTC this year

[00:37:14.51] spk_7:
of

[00:37:15.14] spk_5:
course

[00:38:43.55] spk_0:
so long, Jenna. All right. Uh Claire, you know, it’s something interesting. We’re clear we’re gonna talk about some, some, some more of the 13 pro tips and top tactics. But it’s just something interesting, you know, I, I asked Jenna was like, pronouncing her name right to me, Jen. A, you know, it’s just, it’s, it’s Jenna. That’s, that’s the only, that’s the only, to me that’s the only conceivable pronunciation. But when you bring in a second set of eyes or more like Kate as, as our associate producer, she asked me before we went live, is it Jenna or Gina? I thought, oh should, it could be Gina? It could be Gina. So you see the value of, of uh well, my, my brilliant niece, first of all, but a very close second to that the value of somebody else, you know, just another perspective. I mean, of course, it could be Gina but to me, there was no other way. Um So there is another way and having a different perspective on anything. Uh I’m getting a little prophetic now, a little little misty, you know, anything besides how to pronounce somebody’s name uh is valuable, a new perspective, fresh perspective. So give us some fresh perspective on, on nonprofit nonprofit podcasts. Let’s talk about a couple more. Shall be clear,

[00:39:55.18] spk_2:
let’s do a few more tips for, for good non profit podcasts. And so my tip number five is only let a few select hands touch this podcast. So this is not a project for a committee. You will never have a podcast. See the light of day when you have a committee to the podcast committee, the podcast committee is not a good thing. Really, one person can do the whole thing and then you might have two people involved. Let’s say you have someone that’s a host besides yourself or, or vice versa. So how have just a very, very few people involved in your podcast? Because one person really can do it all and one person can decide the format, they can book the guests, they can serve as host, they can record, they can edit, upload that final MP three and make sure that it, it gets fed to podcast providers like Spotify and, and I heart and all those, you know, there’s a whole sequence to this and then also like, where is this going to live on your website? So there’s a lot of back end stuff to, to doing your. So my, my tip number five is only let a few people touch the podcast. Number six is one person can do it all because I like to just really emphasize, emphasize that. And so we’re just, you know, moving, moving along. So

[00:40:37.33] spk_0:
I can, I can, I just can I meld those 25 and six. The only thing that I do have help with is on that back end. So, you know, your tip is just a few people and I do have help on the technical side, our web guy, Mark Silverman, uh, social media, Susan Chavez. So, you know, I produce an audio file every week and I put it someplace for, for Mark and then he puts it where the, the podcast platform crawlers will find it, Apple, Spotify, Google, etcetera. So, so, uh, so putting those two to get to tips together, I do have some help on the, on the back end. But I absolutely agree with you that one person can do. We could do all of it, but certainly one person could do the front side, all the guests and the ideas and the hosting and one person, you know, back back side.

[00:41:36.00] spk_5:
Do you remember real non profit life? If one person does it and that person leaves you no longer have a podcast because no one else in the organization knows where you upload the file to or how you recorded it or who the guest list was. So back declares very original point. A podcast is a long term commitment and that means, well, it does not, I absolutely agree. Technology of any time by committee usually never ever turned on. Um, but there needs to be some ability for folks to go on vacation and take some time off for folks to share knowledge may have backups. Um, because otherwise, you know, it’s similar reasons why you don’t have only one person in the organization that knows about the program and runs the program entirely by themselves. Otherwise your program or your service would end as soon as they left the organization.

[00:42:20.43] spk_2:
That’s an excellent point. And so it would be very, it would behoove you to create, you know, documents concerning the podcast, like if you have a format sheet or anything and, you know, share that with other people at the organization so that they are at least familiar with it. And, you know, another point would be too, if you just do a once a month, that’s really enough people, like, you know, tony has this massive commitment, right where he does it once a week. But it’s, it’s a, that’s a load of work. So for your nonprofit, once a month is fine, it really is. And you can just, you know, do it once a month that gives you plenty of time to get it, to get it all together. The

[00:44:00.85] spk_0:
only thing I would add to that is, uh before we bring in Scott because we got some music coming up from Scott very shortly. Uh The consistency is important. If you’re gonna do once a month, stick with once a month, don’t say, well, we’re gonna take the summer off. You know what? Because then the summer bleeds into the fall and your podcast collapses. People, people unsubscribe you. Consistency is key. If it’s gonna be whatever, it’s gonna be twice a month, once a month. If you’re gonna go for weekly. You know, that is a big lift. That’s an enormous lift for somebody who’s got a full time job to, um, just be consistent. Stick with it to Amy’s point. If you go on vacation, either pre record a show. So to cover yourself while you’re away or have somebody fill in for, you can certainly have a guest host. Uh, David Letterman had guest hosts and, uh, other people whose nighttime shows I don’t watch anymore. I still have guest hosts. I was gonna go to Johnny Carson with uh Joan Rivers, but that’s probably wasted on 98% of the audience. So. Exactly. Amy says, shaking your head. No. What’s that? Kate is like my, my, my, my 61 year old uncle. Right. Exactly. But you can have it, you can have a guest host, believe it, my, my examples, my, my dated examples aside, you can have a guest host. Keep with the consistency, right to, right to Claire’s Point and to, and to Amy’s point, we’re gonna, we’re gonna bring, well,

[00:44:21.48] spk_2:
I want to emphasize that when I talk about like having one person do it, that’s really mostly for the beginning to get this thing launched, right? Because it’s really hard to get things to get this podcast launched. But why once you have that podcast going, then after a couple of episodes, you could bring in a guest host and now that person is learning more and more. But I think the one person or a few hands is definitely right when you’re starting your podcast so you can, you know, get it done

[00:45:02.93] spk_0:
and absolutely. Absolutely. No committee, no committee. Okay. Let’s bring in Scott. I, uh, I requested Scott play a song that I love, love on his album. He introduced it for us last year on the 6/100 show Uphill. The album is Uphill and my favorite song on that album is a good life and I love that Scott. I’m, I guess I’m, I guess I’m supposed to let the musician talk about the show but I mean their song. But, but, but you know, you’re suffering a lackluster host, you all, all, all five of, you know, this. So, uh but, but, but I’m a fan so I’m sharing effusively, I love that. The album is Uphill, but the final song on the album is,

[00:45:55.17] spk_3:
thank you. I’m, I’m so glad you, first of all, thank you for requesting the song and taking such a careful listen. Yeah, the album is uh it’s definitely a moodier piece. Um I was my family that went through, give you the short version, but we were going through a lot. There was, we lost some dear family members and it was just a lot of turmoil and this record was kind of my way of, of um working through it. Uh But I needed to end on an uplifting note or some kind of some kind of joy even if its hard won and, and that’s where this song really came from. And so I’m happy to do it for you. Thank

[00:46:13.48] spk_0:
you, Scott. A good

[00:48:23.79] spk_6:
life. She’s been shot. Copy. So we’re reliable. Mhm. Mhm. Does he get the car? Very

[00:50:52.50] spk_0:
beautiful. A good life. Scott Stein. Don’t just stick to what, you know, let it fly and watch it go. Love that. I always love that when I’m listening on my own, that one just always catches me. Don’t just stick to what, you know, let it fly and watch it go. Thank you, Scott. Thank you, Claire. Let’s, uh, talk about some more pro tips and, uh, and, and finish out your 13.

[00:54:25.74] spk_2:
Yeah. Well, I’d like to for, for budding broadcasters, people who want to do their own nonprofit podcast and you’re thinking, well, what, what would be some of the topics, what would we talk about on this nonprofit podcast? So I suggest looking to your existing communications, what type of content gets the best feedback on your social media and your newsletter, your E news, right? Like you do a little feature on a, on a donor or something and, and you get a bunch of emails from people going, oh, I love that little article about the lady that did XYZ. So your, your existing content really should inspire you to what is going to be on the podcast? What do your, your longtime uh, donors like to hear about. And then uh my next tip is something that Tony gave me. I love this, your topics and your guests also should pull back the curtain that each episode should illustrate it for those who love it and want to know more. Let those people know that there’s, you know, something behind behind here, there’s like magic happening that’s making this nonprofit so great. So try to pull back the curtain a little bit. And then, um, my next tip is something tony I know. Agrees with two. You should adopt a guest first policy. So a lot of people say like, oh, I’d love, we should really do a story about the people cleaning up the rivers in our community. Well, do you know anybody know? And then you have to like hunt around for this magical person who’s going to come on and talk about this content on the flip side. If you do guest first, let’s say you’re talking to someone at your organization, they tell you something really, really interesting. You’re like, wow, that was so interesting. That person is really lively. They want to do the podcast. That’s the person who should be on your podcast. And then that’s guest first. So it’s you think about the guest first and the, the topic is secondary. And I think a great way to illustrate this is with Prince Harry and Meghan who got this massive, um, uh, they got a ton of money to do a podcast for Spotify. But now we’re reading a, you know, Spotify is not doing that anymore. And so they killed it. So now I read little things in the news about, you know, people who know stuff about what was going on, you know, behind the scenes. And so they would get on a call with Prince Harry who I think is a lovely guy and, and they’d say, well, what kind of, you know, podcast you want to do? And he go, well, you know, I would love to talk to Vladimir Putin about his childhood trauma or I would love to talk to Donald Trump about his childhood trauma. And then the producers working with Harry would say, well, do you know Putin? Do you know Trump? Well, no. So how, how is that gonna happen? Meanwhile, your Prince Harry, right? Like a lot of people would want to come on your podcast that, you know, like super cool people, right? Like he’s involved in a lot of different nonprofit causes. There must, you know, there’s all kinds of great people he could have on his podcast, but he’s pitching these ideas that are just not gonna happen and that happens to with non profit podcast. They said, oh, we really need to do it about this. And it’s like, well, who are we gonna have on? Oh, I don’t know. And then you look around for this magic person and then maybe you find the person and they go, no, I don’t want to be on a podcast. You want people who want to be on your podcast that are excited about being on your podcast. So if you go and look at like your previous newsletters and things and you say, oh my God, we interviewed this woman about this show. She was, she loved doing the article, she loved the article. We’ll put her on your podcast. She’s already warmed up. So, you know, I love to repurpose content and ideas um with nonprofits, I

[00:54:37.70] spk_0:
love that little shameless self promotion that the, that tony-martignetti non profit radio outlived the Harry and Meghan. Yes. Okay.

[00:54:48.60] spk_2:
Getting more money.

[00:55:06.97] spk_0:
There’s another one, you know, the Bruce Springsteen Barack Obama podcast, that one collapsed. Michelle Obama had a podcast that one collapsed. So, uh you know, non profit radio has persevered through the uh through the turmoil of podcasting. At least I believe those were both Spotify podcasts. But, uh I feel bad for Bruce and Barack that they couldn’t keep their podcast

[00:56:03.74] spk_2:
going. I feel they couldn’t do as well as tony-martignetti. And when I talk to nonprofits about podcast, I always talk about tony-martignetti. There’s never an initial conversation that I have with someone that doesn’t mention you because I’ll say, look, so here’s this person. 13 years ago. I, he wanted to do this podcast. He put all these things in order. He’s still doing it. He does one a week every week of the year, except for two, that’s 50 a year. I mean, that’s, that takes a ton of work. So I always, I always talk about that. So rounding out my, my top tips, um, I think this is a good tip, the politics, right, of the, of the nonprofit podcast. So, so if you’re, you’re, you’re the person working on it. Like, don’t oversell it. Right. Don’t say over going to have, you know, one, a, one a week and we’re going to have all these people on, don’t oversell what you’re doing. Just keep it, keep it low and say, you know, we’re working on a pilot episode. That’s a great way to manage the nonprofit politics is to say, you know, that we’re doing a pilot episode, we’re going to see how it sounds. Well, let different people listen to it. And, um, I think that’s, that’s a great thing to do. Managing expectations, managing expectations.

[00:56:28.94] spk_0:
That’s probably a very good idea. We’re working on a pilot. Let’s see how, let’s,

[00:57:00.51] spk_2:
yeah, working on a pilot, manage those expectations because that’s, you know, it’s like a campaign or something. So I’ll do my very last tip right now. Let’s call it number 13, we’ll wrap it up and here’s the pro my, my number 13 pro tip. Look at existing podcast for inspiration and validation. So, look around at other nonprofits, see what they’re doing, how they do it and, and do that, find, find those. And I found a few really, really good non profit podcast I want to mention and well, put these out there somewhere. So, Feeding Tampa Bay, which is a, you know, a food insecurity non profit, they have a great um podcast. Vermont Arts Council has a great podcast and something called Farm Commons has a great podcast. So there’s a lot of really good non profit podcast out there and you can see how they do it. You can see what their back end looks like. What does it look like on their website? Right? So that’s, you know, uh what is it, the sincerest form of flattery,

[00:57:30.03] spk_0:
copying, copying, imitation, imitation. Thank you. Alright. Cool Claire. Thank you. Thanks for, thank you for finding three excellent examples to

[00:57:44.22] spk_2:
thank you. Yes. Well, I think, I think that’s helpful for, for our other are 90 other 95% of the nonprofit spectrum. The people without the big budgets,

[00:57:49.17] spk_0:
cheap red wine is our theme music. It’s been our theme music for many years. I don’t know, I don’t know how many 8, 10 years, a long time, a long

[00:58:01.09] spk_3:
time.

[00:58:08.88] spk_0:
So I always ask Scott to perform cheap red wine. Um And so Scott, you wanna, you wanna intro the song at all?

[00:58:51.41] spk_3:
Sure. I wrote this one when I was much, much younger and maybe a little more cynical. I appreciate you letting me do this song last because it sits the highest in my range. Is the hardest one to sing. So, allowing me to just get a little warmed up. But, yeah, this is from a record I did back in 22,009 called Jukebox was actually the first record I did after moving to New York and moved in 07. And so I was just, you know, wide eyed and bushy tailed. Although I didn’t think I was, I certainly was back then, uh, as Fresh off the boat from Ohio as it were. So, anyway, so, but I was, I was thrilled when I got the call that Tony that you wanted to use the song and we’re gonna license it. And, uh, and I’m just so tickled that, that, that you’re still using it and, uh, it’s going strong. So here’s the, here’s the full song,

[00:59:12.17] spk_0:
Deep Red Wine. It’s my pleasure, Scott Cheap Red wine,

[01:02:25.27] spk_6:
baby. Just keep on talking sooner or later. I’ll figure out seeking romantic advice from a building because I’m on it. Look. Mm. You’re losing a diamond. Mhm. And nobody else in used to find me charming, but I can’t figure out don’t matter now

[01:03:31.55] spk_0:
at the top of his range, top of his range, Scott Stein. Thank you. Thank you very much, Scott. Thanks so much for being with us for the 6/50. Thank you.

[01:03:41.65] spk_5:
May be one of Claire’s Pit. Should be to have a live musician with your product.

[01:03:58.26] spk_2:
Well, if you have a very robust podcast, yes, you could have live, you can have live, you have live music. I get my music off of something called story blocks. That’s a website that has all this great non live music

[01:04:02.25] spk_0:
that you can sample. Ward Amy Jean. Thanks for being with me.

[01:04:07.69] spk_5:
Thanks for having us along the ride.

[01:04:10.06] spk_0:
Absolutely. My pleasure. Continued. Good luck to you, Amy. And you’re in your fellowship. Thanks

[01:04:18.98] spk_5:
to schedule some time later and debrief at all.

[01:04:23.44] spk_0:
Okay, you can debrief on non profit radio if you like that. That’s what

[01:04:26.75] spk_5:
I mean. We’ll hash it all up together. Okay. Okay.

[01:04:29.89] spk_0:
Alright, Jean. Thank you so

[01:04:32.82] spk_4:
much. Thanks Tony and just to add into the tips. Um Don’t infringe on creators rights. Don’t take Scott songs and, and put them on there without his permission and license and writers Guild go because you got to protect those, your, your creators, right? So, thank you for leaving that up

[01:04:51.49] spk_2:
to

[01:04:53.98] spk_0:
and yeah, I licensed cheap red wine from Scott all those years ago.

[01:04:58.89] spk_3:
Yes, appreciated proud member of local leader to FM. So,

[01:05:03.86] spk_6:
all

[01:05:06.91] spk_0:
right, Claire Meyerhoff. Thank you very much. Thanks for joining us. Thanks for bringing your tips. Always a pleasure to have you join us on the, the show. Anniversaries. Thanks,

[01:05:16.00] spk_2:
Claire, tony. It’s great. It’s a, it’s a highlight of my year. I’ll see you at the 7/100 show.

[01:05:23.33] spk_0:
You will. Thank you. Thanks everybody, Kate. Thank you. Thank you, Kate. Take us out.

[01:05:31.52] spk_1:
Happy to tony. If you missed any part of this week’s show,

[01:05:37.27] spk_0:
I beseech you find it at tony-martignetti dot com. We’re

[01:05:55.59] spk_1:
sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate martignetti. The show, social media is by Susan Chavez. Mark Silverman is our web guide and this glorious live music is by Scott Stein.

[01:06:23.29] spk_0:
Thank you for that affirmation, Scotty. You’re with me next week for non profit radio, non, profit ideas for the other 95% go out and be great.