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Nonprofit Radio for May 19, 2017: Healthcare Funding Options & Leadership Options

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Chris Labbate: Healthcare Funding Options

You have options today! First, Chris Labbate walks us through fully insured; self funded; level funding & minimum premium, so you understand your choices paying for your employees’ health insurance. Chris is with Marsh & McLennan Agency.

 

 

Gene Takagi: Leadership Options

Gene Takagi

Then, we talk leadership options with Gene Takagi, our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations law group. Co-CEOs anyone? How about holacracy?

 


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Oh, hi there. Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host this is show number three hundred forty, the three hundred fiftieth non-profit radio is going to be coming up it’s on july twenty eighth, three fifty music comedy special news i hope you’ll be with me for three fifty i’m sending spies special a pre show special live listener love to the fans of crystal a bat this insurance guy has a big fan base that this guy’s, a rock star who sells insurance live listener love to chris’s special live listeners, and i’m glad you’re with me. I’d suffer with my own militia if you try to soften me up with the idea that you missed today’s show health care funding options today is options day first, kriss la bat walks us through fully insured self-funding level funding and minimum premium. So you understand your choice is paying for your employees health insurance chris’s with marsh and mclennan agency and shared leadership options. We talked leadership options with jean takagi are legal contributor and principle of neo the non-profit and exempt organizations law group co ceos. Anyone? How about holacracy shared leadership on tony’s? Take two. My finger is still wagging, responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com, and by we be spelling supercool spelling bee fundraisers. We be e spelling dot com for all his fans. And, of course, for everyone else. Here is crystal bat with health care funding options. My privilege to welcome chris lay back to the studio as regional executive vice president at marshall mclennan agency, chris is an authority on employee benefits, including customer driven health plans and alternative funding. He shares his expertise and twenty eight years of industry experience to help you see how innovative employee benefits and hr programs can lower your costs. The company is at mm a hyphen and e dot com crystal bat. Welcome to studio. Thank you, tony. Pleasure to be here. I’m glad you are. Thank you. Read your colleague last week. Mark. So you’re going to shine like mark shine did yes, i know you’re up to it. All right? So we are we’re talking about funding funding options for employee health. Let’s, let’s reassure listeners first, this is not going to be impacted by health care reform that may come or is not going to be impacted seriously, right? Yes, that’s that’s correct? Most likely, the funding options will stay the same. Okay? Because we really can’t predict what’s coming out of congress, but we don’t expect the general ideas around funding that you and i are going to talk about to be impact. Correct, okay. Right? We don’t make the show irrelevant in two weeks after. Okay. All right, so it turns out you don’t have to fully fund. I mean, i think probably the majority are ah, now i know you do have some stats, actually, but i’m thinking small and midsize non-profits probably most of them are just osili insured, fully insured, really insured plan. Correct, but you have options. Correct. So? So in a fully insured plan, you’re just paying a fixed monthly rate that the insurance carrier sets for your organization and if its profitable to them it’s profitable them. If it’s not profitable, they’re taking on the all the risk skin and losing out. Yeah, okay. They probably don’t lose out too often, though. I’m guessing they might lose one year, but they’re probably gonna lose two years in a row over the long term state business. They have to make profit. Okay. Exactly. All right, so i think pretty. Yeah. People are pretty accustomed to that. The fully fully insured and ah it’s easy it’s level payment, i mean, and you know exactly what to expect. Her employees have a set of benefits and it’s all easily defined and of course, insurance, company’s, managing it right. So we’re just talking about the financing of the benefit plans, right? So that’s, often transparent to the employees, don’t get involved with that. So the employer is just paying the fixed costs, and they’re all there are alternatives to the fully insured, called self-funding, which can be explored for more, most organizations, five employees on up. Ok, so even for the smallest organization, correct benny on the state. But, yes, okay, okay, cool. S so this is going to be impacted by state law. Also, correct, yes, all right. Um now, if we are, if we are self-funding then we’re taking on some risk, correct, you’re taking on a portion of the claims risk so that portion you’re going to fund as the claims come in, but what’s often misunderstood about self-funding is that there are insured components built into self-funding so it may not be at the same level that you have. You’re fully insured, fixed rate, right? But you do have insurance components to protect you. Two different suits to specific types. There’s ones called specific insurance to protect you against any one person having a claim over a certain amount. Okay, you decide is the employer and you purchased that coverage of twenty five thousand fifty thousand. If a claim hits that level, the insurance kicks in, and then the second is called aggregate insurance, which is protection that your total claims that going don’t go over certain amount. Okay? All right, so i got you. I got you so you can. There are some. Yes, there are some insurance protections built into self-funding. All right, now you do have some stats about, um um about what? What? The percentages are around. Who’s self-funding. And how it’s. Been changing since nineteen, ninety nine like percentage self-funding vs versus the full, fully, fully insured thank you write. So especially since health care reform has has kicked in there’s been a movement towards self-funding on dh that basically is benefiting employer groups that have a favorable risk of benefits around the country. They’re showing. About sixty one percent of covered workers that have health insurance through their employer are covered under some form of a self-funding plan. Yeah, well, okay, so almost two thirds correct under some form of self self-funding and that’s changed from nineteen, ninety nine that was forty four percent correct. A big change. Okay, okay, um, so if we’re if we’re going to consider this self-funding option, there are some different kinds of costs that we need to be aware of, correct. Right now, we’re just like we have about two minutes before break. So why don’t you just kind of tease out the idea of these different kinds of costs we have to be aware of? And then you’re not going to more detail. Perfect after right after that. So in general there’s, two categories of cost, you have your fixed costs that you’re paying on a monthly basis and you have your variable costs will be, which will be your claims costs as they come in. Ok, fixed, invariable. All right, we’re going to dive into that a little more. We take our break a minute and a half earlier, so and then kristen are going to keep talking, finding out what your options are around, maybe self-funding all are a part of your employee health stay with us, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way welcome back to big non-profit ideas for the other ninety five percent with chris sabat when we’re talking about funding options for your employee health now, christine, you do not have lots of letters after your name. Last week we had i says that mention mark your colleague market lots of letters especially easy, like sees after name there’s all your where’s, all your credentials, they’re all just built into yourself. Yes. You know, i’ve been in industry since eighty nine, and i have my master’s in finance and marketing. I’m just really the experience in the industry on the benefits side. Okay, okay. Your bona fide? Yes. Okay. Okay. All right. So let’s. Now, zai promised diving a little more on these. Some of these costs that you have to think about taking on if you were goingto fundez self-funding fixed costs like like what? Like what? So the first fixed costs you would have is your cost to administer the plan. And typically you’re hiring an insurance carrier or a company. It looks like an insurance carrier called a third party administrator to perform all the tasks that that insurance carrier would under a fully insured plan. So paying claims customer service id cards for employees booklets. So from the employees perspective, if they don’t know what the funding is, it looks and feels like a fully insured plan to them. There’s no difference. Okay, so you’re outsourcing this administrative work. Exactly. No need for you to hire people to be doing this for you. Exactly. Cos that’ll do it for you. Yes, at a fraction of the cost of a fully insured plan. Okay. Okay. Um and the what? What else? Fixed costs. There’s this ways that now we now we get into some of the insurance coverage mentioned earlier, protecting us against a really unhealthy employer employee or or or or or aggregate. Go ahead. Absolutely. So so most companies that self-funding will have two types of insurance associated with their plan and their purchasing this protection. And the first is called specific insurance protection against anyone large claim going over a predetermined amount. And as the employees you, you picked that amount, whether it’s twenty five thousand, fifty thousand and as that amount goes up, the premium associating it kind of goes down exactly. Okay? And the second type of coverage is called aggregate insurance. And that’s protection that your total paid claims will not exceed a certain amount. Okay. And that’s, very inexpensive coverage. All right. And so these air part of your fixed costs that you’re going to be absorbing? Yes, if you’re if you’re exploring self-funding, you’ll get a monthly bill with your admin costs and your stoploss costs all printed out per employee, just like you get a fully insured premium bill. Okay, okay. On. And then you had the variable costs, which is basically what you’re going to be paying out for doctor visits. Right, etcetera. That right. Exactly. So the variable cost will be the claim’s paid out for your employee population covered under the plan. And in general, when you’re purchasing your stoploss insurance, the underwriter at the stoploss carrier will determine what they expect. Your claims to be given your employee population and then they’ll determine a maximum exposure. So if your claims go above this maximum amount, the insurance will kick in and cover it. Okay, that maximum exposure is usually set ten to twenty percent higher than your expected claims for your popular do-it-yourself kush. Exactly. Okay, exactly. Now, what about reserves in all this? I mean, if we’re going to be doing that, we have to have money set aside for the payment of claim. Exact. Exactly. So when you first go into self-funding plan in the first few months, you typically will not see any paid claims. Somebody goes to a doctor today. It doesn’t get reported two to three weeks from now when it gets paid. Okay, so there’s a cash flow advantage upfront going into a self funded plan, but on the back and if you ever terminate a self-funding plan, there’ll be claims coming into the third party administrator or the carrier that need to be paid based on service states prior to when you terminated, right? Right. That’s called run out or term a terminal liability. Okay, yeah, while you were self-funding toe at the end mean, you benefited in the beginning, right at the end. Claims are still going to be coming in as you exact your i guess. Or now fully insured. And you ended your your self-funding crackers. But but so that has to be a reserve fund, right? Don’t law must require something like you’ve gotta have ah dedicated account or something with the money. For the old yes, so typically a joint bank account set up with the third party administrator there paying claims out of this account when you had that crash flow advantage at the beginning of the program when your first during out self-funding we recommend that you just bank that money and that’s setting up the reserves for the event if it ever happens where you cancel the self-funding plan, okay? And how about knowing? Oh, well, i guess that goes into your expected cost. Me knowing how much to put into this reserve correcting for for a decent sized organization, i don’t know, like ten employees, i mean, could conceivably be half a million dollars or something. I mean, i’m just numbers don’t stop my head, right? You’re going to be more precise, you’re probably gonna say, well, it’s gonna depend on age, right and correct help histories, etcetera and it’s broken out by the underwriters on a monthly basis. So, you know, so when you get your stoploss coverage, they’ll give you a claims factor per employee per month. And that is how you calculate the number of employees times that claims factor gives you your exposure for the expected exclaims focus and that’s the amount that’s got to go in this dedicated reserve for typically yes, now you can’t you can’t be using this money for other purposes correct it, sze designated restricted or something for the self-funding plan? Yes, it should be air marks for the self-funding plants. He had the money available to pay their letting your employees down your absolute, obviously seriously. Okay. Okay. We don’t want people run operating that. Okay, um all right. So we’re talking a lot about self-funding what are what are some of the reasons you that non-profit might actually think about doing it? There’s some advantages? Yeah. There’s some big advantage associate with self-funding the first is there are a bunch of hidden taxes and fully insured plan. So under health care reform, there’s four four and a half percent in taxes that get attacked right onto a fully insured great. Okay, now, health care reform. Today on the day now, we’re recording couple weeks earlier, then this is going to air. So health care reform by that you mean the affordable care act? Correct? Or obamacare? Correct. Okay, not something that may be happening in congress in april of this year in may of this year is that right? That’s correct. So in the affordable care act, there’s a tax on non-profits that are any fully insured krauz any fully insured plan has attacks built into it that gets funded, the funds go right towards offsetting the cost of the affordable care act. Was it attacks on the amount of premium? You correct? Oh, interesting. Okay, right. Forty five percent you sent were correct and there’s also in some states and local taxes that get applied to fully insured plans. So when your self-funding you’re circumventing the state rules and some of these fully insured taxes at a federal level, yeah. Okay. All right. This one advantage. All right? What else are there? Other reasons it we have? Ah, younger, healthier group. You’re going to benefit because you’re paid claims will be much lower then expected or similar to expected. And then you’re paying less than you would under a fully insured plan now wouldn’t and ensure offering full insurance? Wouldn’t they be factoring in that you have a younger, healthier workforce. So health care reform change some of the factors that go in. They do account. For age coverage, tear with a single or family coverage if you’re a smoker or a nonsmoker, but generally you’re paid claims in a small group will not count towards calculating your rate. Wait a minute, we better impact that statement. Hold on, you’re paid claims in a given group will not will not what? I came here if you’re unaffiliated, if you’re in a fully insurance plan small group market? Yes, your claims do not drive your rates typically. Oh, they don’t correct because it’s the law of large numbers, they’re playing, they’re not going to base your rates on your claims. If you’re five people or ten people that’s what healthcare form actually did away with to try to stabilize the small group market just like those of us who are individuals, we go to the exchanges. It’s my premium is not at all based on my history could i mean, i think they might have asked if i’m a smoker. But that’s all yes, that’s one of the factors taken you okay? So we’re getting very small. So that’s at one end of the spectrum, tiny individual. I see what you’re saying. They’re all right there it applies to small groups as well. So i’ll give an example of you if you’re in a fully insured plan, you’re paying fixed rate every month and say your premium comes to one hundred thousand dollars a year. Okay, now, if you wanna self-funding plan, you’re paying your fixed costs, which might be twenty or thirty thousand will estimate and then there’s seventy thousand and projected claims what your claims only coming at ten thousand, you’re only paying ten thousand wonderful insure plan you pay the full hundred thousand still alright, so there’s an opportunity here for a new organization to engage in employee health, health, health and wellness, right? Yes, if you’re going to go fully every, i’m sorry if you’re goingto self-funding you can enjoy some benefits of every every, every two weeks, we have a five k run or, you know, whatever i say, right? I mean it’s perfect segway twenty foot that one of the next advantages. If you have an active wellness program where you’re engaging your employees and getting healthy, that can parlay into fewer claims and under self-funding plan, you benefit directly from that you’re not paying out claims on un employees that don’t go to the doctor. Okay? What size organization do we have to be? Or was it eliminated completely under affordable care act, where they would start looking at our claims history and our wellness programs? If we were going fully insured so it vary state by state eso it khun b fifty employees, one hundred employees and and more. All right, you have to be that size for them to start factoring in your individual act. Your program’s done. But i mean, you could have, like, smoking cessation. You could have, i don’t know. Organization provided fitbits and everybody’s got eight or ten thousand step daily minimum, right? You can have all kinds of programs to try to save yourself. Money. Those air, those air common wellness programs. There’s not innovative thinking, innovative now company and fried. It provided fifty. Now they’re doing that. Yes. Alright. I thought maybe i had some some great insights. Okay, um all right. So i just happened to be a big wellness fan so you could save some money if you doing self insurance. Self-funding self-funding i should say on and there’s a couple there’s. A couple more advantages. Get more transparency. You see, you’re paid claims were under fully insured arrangement. You typically do not especially smaller employers, so you don’t get to see the claims them all employers typically, we’ll not see their claims history because they’re not allowed or that usually carrier policy not to give out paid claims to smaller employers, especially if they’re rates aren’t dictated by plane. So that gives you the ability to better budget for future costs because you have all the information and it helps you design with plan design. So if you know people are over using the emergency room, you might up the co pan the emergency room copay and you might lower the copay on your urgent care centers or tele medicine to try to drive people with lower cost setting. Yes. Okay, so you could drive some behaviors. Okay. I could see that there’s one last one. It gives you the ability to not have to include state mandated benefits in your plan. And that’s, a big benefit for companies who have people across state lines because they can provide one seamless plan designed for all their employees. You say companies. But we non-profit organizations exactly. All right. So different. States have different mandated benefits, correct packages? Correct. Okay, i saw a bit of a little i mean, this is kind of interesting, well, privacy issue coming out of what you were just saying, if you’re self-funding you’re able to see claims history now you know who the unhealthy people are, right? Who’s got bad behaviors, etcetera mean, who wrecked a lot of so the reporting khun b done where’s d identified which just means you’re seeing general information, but it is if you have a smaller the company, you might be able to identify who those people are. S o typically you would want tohave an internal privacy policy, which which follows the hip national privacy standards with a privacy officer and a policy in place to protect that information and only have certain people buy-in certain people given access to the information within your organization. Ok, ok, that actually dovetails with what? What mark and i talked about last week levels of compartmentalization correct categorization, i believe he called. Okay, um, who typically would be looking at this data if we’re going self-funding who looks at this on a monthly basis so typically be somebody in hr maybe. Something in finance and it’s almost it’s, almost always d identified so you know, you’re not going to know who the people are, but they’re looking at it, just seeing what claims were being paid out and budget and future years, and then also the behaviours trying toe like you said, friends instance, if we see emergency rooms being overused, correct plan design, and then we could also just have meetings about listen, people, you know, you’re hurting our you’re hurting the organization by using the as your primary care or something like that, you know, you’re hurting. We’re trying to stay self-funding for for the these reasons because we think it’s better for you then than being fully insured. But you’re making it hard for us to do so right? Get a primary care physician. Yeah, you can have meetings about the right can you talk about? You can talk about that, you can have any things. And you, khun target wellness programs like you reference if you see your population has a history of high blood pressure or a lot of smokers, you can use that information to taylor educational program. Bring people in current, bring people in to talk about hypertension. Manage? Absolutely. Okay. Diabetic diabetes management? Yes. If people are having a lot of diabetes related issues. Okay. Okay. All right. So we still have some time left. What? My voice just cracked still. What? What happened? I asked you what else? What else could we talk about? Some of the some of the negatives with self-funding. So if you’re moving to a self funded arrangement, you have the variable cash outlay potential. So one month your claims can be very favorable. The next month you can have high claims. You do have those reinsurance caps built in protection. Stoploss is you’ve already examined all the jargon. I got tongue now, stoploss but you can still have some variants and some come organisations prefer the fixed costs associated with a fully insured plan. You know what you’re paying your budget for it and that’s your costs for the year where self-funding can vary over the course of twelve months. Okay, um, how does it work? This is a very basic question. But if you if you are self-funding, how does it work in terms of a network of hospitals and doctors? Have you that’s? Good cause. You choose what providers are available to your employees. So when when you hire the third party administrator or insurance carrier to administer the plan there, providing that service for you so you can hire a big insurance company and use their network, you’re renting their network to access those discounts. That’s part of the administrative fees it gets broken out into network rental fee utilization management, he gets into a very a lot, a lot of details broken out, focus. Okay, well, because you can use somebody’s network and not be insured by the exactly you’re taking the risk, you’re just using them to administer the plan. Roger. Okay, i say interesting. Okay, um, what else? We still got a few minutes left, so that zoho your disadvantages of having any of that was that was one big one. The other one is if you ever want to get out of self-funding you have that terminal liability. So if you say i’m canceling my self-funding plan today, you’ll have a couple months of claims to pay out. Still for claims that were incurred prior to your cancellation date. And at the same time, if you’re signing up for a fully insured plan, you’re paying the fully insured rates so it’s like a double payment for a few months to get out of this self-funding plan. I got to get to cool things. I got terminal liability and stoploss yes was going around saying, you sound like a genius, alright stoploss german labbate that’s a term reliability problem on dh that i could touch on to two other quick thing before you do, though dahna the terminal liability i mean, could that could that go on for years? I mean, suppose someone made a claim while you were still self-funding and then they continue to have related issues to that claim like so i don’t know what a surgery that went bad or something, and then years later, they’re still having, like following surgeries to that infection from when you were self-funding what good question so it’s driven by the nhk earl date of the claim? So if i go to a doctor today and i’m self-funding today, it gets paid dahna self-funding plan for that same condition if i go to the doctor next month and next month i’m under a fully insured plan gets paid by the flame. Shirt plan. Oh, so the general liabilities just the run out. They call it from the from the self-funding period when people went to the doctor during that plan here. All right, so it’s not considered like a pre existing condition. Correct? Where the now insurance company, because you’re fully insured kicks is going is going to kick it back to you from what? Your self-funding days doesn’t work like that. Correct? It does not. Does not. Okay. Okay. All right. That’s, some reliability thisyou xero everywhere you’re in our daily lives. Term liability stoploss okay, what else you got? I could do real quickly to other hybrid type products between fully insured and self-funding. So you have some combination once called level funding, and this gives you the fixed costs of a fully insured plan where you paint a rate every month for employees. But at the end of the year, if your claims are favorable, there’s the potential to get a refund of a portion of the terrible claims. Oh, so you benefit if if claims air. Good. Act. Okay. And if claims are are not good. You’ve paid your rate for the year and you walk away. Okay, well, that’s, because you have what you want had some stoploss coverage it’s all built into, like, a fully insured rate. So you have that fixed rate, and then if your claims are favorable there’s something called a settlement done at the end of the year, you know, if you would get money back, but there’s no potential. The additional dellaccio more correct. Okay. And then you have you said in which another hybrid? Yeah. There’s there’s one more call the minimum premium arrangement. And this is sort of like a fully insured rate, but you’re carving out the claims part of it and your funding the claims as they actually come in. So similar to level funded. But you don’t have the wait till the end of the year to get the benefit of favorable claim get, like month the month? Correct. Exactly. Well, okay, so there’s. A lot of issues to think about, and i guess way just have, like, a minute and a half left or so, but i guess this all comes down to risk tolerance. Exactly. Do you do? Do you want to just write off the wrist completely and give it to an insurance company? Or would you like to get some of the benefits of doing it yourself and maybe even having healthier employees? But you’re taking on some of that risk. Correct your risk tolerance and your ability to handle some cash flow changes from one month the month with self-funding and it really comes down to analyzing what would my costs be under a fully sure plan. Total costs. What may cost being herself funded plan at the maximum claims that’s where the stoploss carrier says you would not pay more than that. Yes, you’re a total costs on. Then what would your cost be under the expected where they expect your claims to be? Given your employee population and looking at those numbers will give you a good feel for where he should be. Okay. All right. Crystal bat. Andi. I demoted him because he’s, a crystal bat is a regional executive vice president at marshall mclennan agency. Okay. I wanna thank you very much, chris. Thank you. Tony called my pleasure. Coming up. We have jean takagi and shared leadership options. More options for you first. Pursuant, they’ve got a new webinar. Big surprise. It’s free designing experiences. That inspired donorsearch every brand elicits a feeling, you know this like think disney, starbucks, united airlines and each of your donors has an impression of your organization based on their experience and interactions with you with your brand. On thursday, may twenty fifth, you can join lutheran, our ministries, brad never ary and pursuance senior vice president hillary noon and learn how to create immersive experiences that inspire greater engagement from your donors and potential donors. Brad is going to share how lutheran our explored the journey of a key audience identified opportunities to improve on their experience with his brand, and they put in practice places that are goingto make measurable impact trying to make change. Of course, this will be archived if you can’t make the live session, but if you can, you register at pursuant dot com quick resource is and then webinars we’ll be spelling who needs to engage millennials? Maybe you’re bored has raised that as ah as a possibility or a need. Do you feel it’s important for your sustainability? Perhaps what you waiting for? We be spelling dotcom get started for pete’s sake. Hosta fund-raising spelling bee. This is not your seventh. Grade spelling bee. You know this. Check out the video at we b e spelling dot com and then talk to the ceo alex career. Set something up or just get more information. We be e spelling dot com. Now, time for tony’s. Take two. That damn finger is wagging again. Are you properly registered in each state where you solicit donations? You need to be listen to my admonishing tone. It’s not going to stop. Where are you sending e mails? Sending direct mail hosting events, maybe buying ad space. Do you have a donate? Now button that admonishing tony’s not going away. Each of these things is a solicitation, and it triggers the registration requirements. Charity registration. You need to get it done. I can help you. You could do-it-yourself. You need to be in compliance in each state where you are soliciting donations. My video is that tony martignetti dot com that is the admonishing tony’s. Take two live lesser love. I’ve got a ton here in the united states of america and not too much abroad. Really. So let’s, uh, let’s. Start here in the us of a with tampa, florida. Very loyal, lifeless and live. Out to you special tampa. You’ve been with us for a long, long time. Woodridge in new jersey, swan’s borrow north carolina, new york, new york and brooklyn. New york really got two out of three borrows this week last week. Course we had all five. But brooklyn. I’m glad you’re with us. Manhattan. Thank you so much, but gives he with that westchester that’s. Not bad. North of the city. Poughkeepsie live. Listen, i’d love to you also, white plains neighbors in westchester live. Listen level so to newjersey caldwell, new jersey, hackensack, new jersey. Still no altum pandu jersey, where my mom and dad are sitting right now. Uh, moving ah! Moving way down south san marcos, texas live. Listen, love out to you, san marcos on then coming back to the northeast, stratford, connecticut were all over except on the west coast. I know what west coast person who’s listening but he’s on the line so it doesn’t count. Not this week. And let’s do germany got to live listeners in germany? We cannot see your they’re so concerned about privacy in europe we cannot see your cities in germany nonetheless live. Listen, love guten tag the podcast pleasantries. They got to go, you know that you’re tired of me saying it, but i’m not going to stop the podcast. Pleasantries have to go out to the over twelve thousand, listening in that method pleasantries to you. Thank you for being with us on your schedule on demand, and the affiliate affections were looking to grow that affiliate list. Our outreach director, belly, betty mcardle belly. No, she’s. Not ever. Billy. Betty mcardle is working on that. But for the effect for the affiliate stations that exist right now. Of course i am. And fm stations affections to you. So glad that you’re station includes us on your schedule. Thank you. Jean takagi is with us waiting patiently. He’s the one i was alluding to, um and he is the managing attorney of neo the non-profit and exempt organizations law group in san francisco. He edits the wildly popular non-profit low block dot com and he’s the american bar association’s twenty sixteen outstanding non-profit lawyer he’s at g tack on twitter and i believe he’s calling from an airport. Welcome back, jean takagi. Hi, tony. How are you? I’m very good. Very well, are you, in fact, in an airport? Is that what happened? I’m now at an airport hotel. A little bit better. Okay, where are you? What city you’re in? I’m in los angeles, los angeles. So that’s not far from you for san francisco. Okay. Okay. S a little background noise. I kind of like that. Mixes things up a little bit. Um, if anybody gets difficult while you’re on the phone, you know if you have to drop the phone, you know, and fight somebody off, just explain what you’re doing first before you just dropped the phone. Okay, i’ll make sure i hold them off, ok? All right, well, do what you have to do but inform me first that’s the first your safety is secondary to informing me that’s what? I’m that’s basically, what i’m saying, it makes understood, ok, thank you very much for that. So we’re talking about some shared leadership options. Um what? What brought this to your attention? You know, shared leadership has kind of been a little bit of a hot button issue recently amongst non-profits that are thinking of more equitable practices and in attracting younger people. Millennials, you might refer to the you know, to that group and say that they may not be is ingrained with the hierarchical structure that those of our generation tony, maybe comfortable within used to, and they’re really wanting tio have more of a say early on in their careers, so, you know, shared leadership issues, all sorts of forms are really starting tio to take hold in some practice on dh starting t gain in more popularity so are you seeing this? I guess mostly then in organisations where the leadership is thirtysomething or so well, you’re seeing it from from a lot of younger people, for sure. So living in the san francisco bay area in with silicon valley nearby, and this is not just a non-profit management or organizational structure, this is started in the for-profit world in this sort of spread into some non-profits but yeah, it’s a lot of younger tech companies, like suppose that that sort of kicked it, kicked it off some of experimented with it and left it like medium, but one of my organization that i’m on the board of a compass point non-profit services also experimented with holacracy and while it isn’t continuing in a whole keeping the whole model, we’re keeping aspect of it because you feel it’s really valuable. Okay, now i’m not going to put you in jargon jail because i know we are going to talk about holacracy but you just try to slide by me, and i want you to know that i’m quicker than you. So i i noted it, but you’re you’re you’re pardoned thiss time because where i know we’re going to talk about holacracy alright, so so sort of following from what you’re suggesting i can see the advantages there’s empowerment, there’s, there’s, there’s shared, there’s shared buy-in and empowerment of others. Yeah, and i think that works for leadership development with the team more people having more voices, teo impact what’s happening with the organization, what they’re doing, they become more interested in it that probably helps in recruitment and retention. It helps internal communication and collaboration, and it i think, necessitates cross training because you’re talking and trying to understand what your little part of the organization, how it may impact every other part of your if you’re one of the decision makers, are you’re making decisions as a group? You got to know the other three other parts of the the organization how your decisions are going to impact them. Yeah, i can see that this is not something you embark on overnight, right? Especially in the need for cross training and understanding. What’s going on across the crust of our organization for the thing people are going to be sharing in leadership now. Yeah, absolutely. The other, you know, benefit that has some people. Have been writing about it lately than it actually helps facilitate and succession planning. So we have more people who maybe pull, you know, in the pool of candidates to take over for for a ceo or an executive director. That maybe leaving the organization? Yes. Okay, that’s a good one, right succession plan. We’ve talked about that. Uh, ok, alright. See cem value. Um, but i see some potential downsides to this is going to be a lot more cumbersome for decision making. Yeah. I mean, you can imagine when you have too many chefs in the kitchen. I guess it is the metaphor analogy that people make on dh. So yeah, definitely neo-sage delayed decision making and that khun delay implementation of ideas. So you’re kind of the slow ship that takes forever to turn around. It can result in inefficiencies, and then you may lose opportunities, not acting’s. Quick enough cause confusion at the start. A cz you’re trying to figure out, you know, who’s accountable. How how do we, you know, make a decision? What if we’re split for? For what? If we start tio a form cliques within our organization and then we start to battle or engage in disputes with other factions of the organization. So their their potential bound falls that you have to actually really account for careful. Yeah, potential for open conflict. I mean, one of the things we’re going to talk about his co ceos and, ah, i mean, if the two people don’t agree. I don’t know. Yeah, get factions and jesus, you could start running like our white house. I don’t know. Okay, we’re gonna get to co ceos. All right, um, let’s. See? Well, we may as well go there. Um, what air you saying? Have you seen this? Have you have you seen this one in practice, where there were two ceos? Maybe any of your clients execute this? I mean, i’m just i’m just wondering if you’ve seen it firsthand co ceos, yeah, way have so definitely on. And i think this is actually becoming more of a trend, and i’ve seen it more in the nonprofit sector have limited exposure to for-profit sense since since i left that that world but i think you know, times are getting much more complicated. Management has also become much, much more complicated with, you know, technology changes non-profits are exploring earned income and advocacy and collaborations and employees laws are changing and then non-profit corporate and tax laws are ever changing, and right now there there’s some big, big changes that are planned, of course, on dh. So with all of that complexity, can one person really be the leader through the organization understand all of those those factors and be ableto lead the organization through all of it and that’s kind of why there’s been a little bit of a draw forming co ceos and succession planning is the other thing is, i think there’s supposed to be a huge turnover of executive lake leadership is the baby boomers are starting to age out of their employment, and they’re starting to retire on dh succession is, uh, is a problem if we don’t have adequately trained and experienced people in those roles, and coke co ceo platform’s can really help ease that problem. Ok, but with with all those issues that you mentioned for leaders to deal with, i’m not even sure that to people with their combined skills could manage, you know, can understand all that in the level of depth that that’s necessary. I don’t know, i’m not even sure two people could do it, so yeah, ee don’t know that i’ve ever seen three tio, no, but i’m just wondering if if i’m not sure to really adds that in my sense of it, too doesn’t really add that much more value. You could say it doubles, but i’m not even sure that’s enough, so if if i’m right, then why not just stick with one who has a strong team of people directly reporting to him or her it’s an interesting argument, tony, and indefinitely the single ceo structure is the one that were more comfortable with and probably the one that’s going to teach comin in for a long time still. But first, for some organizations, experimenting with two ceo structures can work out. And i think where we’ve seen this practically is where the two leaders share kind of a long term relationship, so they’ve already comfortable with how they work on dh, how they would make decisions together hyre the areas of responsibility, maybe divided so that one person has final decision making over these fears of the operation and the other one over other spheres, and sometimes, you know, in a very simplistic way, some people just refer to it is the internal management and the external management. Yeah, okay, some of that makes me makes me think of mika brzezinski and joe scarborough. I don’t know, okay, all right, let’s go out for a break and when we come back, jean, i’m going to keep talking about the shared leadership options. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philanthropy, tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m peter shankman, author of zombie loyalists, and you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back to big non-profit ideas for the other ninety five percent um, jean, i’m thinking this is goingto take some time to to implement and, uh, before you start to reap benefits from it, if you if you do it’s not you, you’re not going to see this immediately. The advantages? Yeah, you know, i think it’s going to take an investment on depending upon what level of shared leadership you’re talking about co ceos is probably the a fairly simple level, relatively speaking of shared leadership, but yeah, it’s going to require an investment, it may take a failure, teo, actually get it going the way you want it. So there’s definitely a lot of learning. It relies on it, you know, having a shared vision and common values amongst the shared leaders on if you don’t have that established, you really shouldn’t do this. You have to be careful of the amount of money, time and other resource is that you’re going to have to invest because that’s all got to be budgeted in if you don’t incubated and invested and nurture it, it means it’s probably not going to work. We’re also gonna need a lot. Of patients among our staff. Yeah, yeah, i think that’s absolutely, absolutely right. You run the risk of having that go to mom, go to pop kind of run things, right? Good cop, bad cop. Yes, right. Somebody’s, thie other ones said this, but i said no. So i’m coming to you, right? Right? You got to beat that stuff down. All right? Interesting let’s go to one that i want to make sure we spend enough time on this. To me, it sounds like anarchy, but you’ve said your organization you’re on the board of is doing some of this. The pro you call it program autonomy is what is that? So the general idea and they’re different forms of this, but this this is on the other end of the spectrum of complexity. So this is a complex form of shared leadership where each program or each division oven organization is fairly autonomous, so doesn’t all rely upon going to the ceo on the ceo makes the final decision. Each group within the organization which might be divided into programs, will make their own decisions now don’t know, probably be working with the budget that’s been approved by the board on then segregated out into the different programs. So they know what the operating rules are within within their group. But figuring out how to distribute the leadership and that’s the one of the buzzwords, sum, sum. Avoiding drug in jail again, it’s. Really just distributing the leadership amongst the different programs or the different groups within the organization and there’s. One particular type of model that i mentioned earlier, which i should have waited until we got to this segment. That’s called holacracy on dh. That is a particular form of distributed leadership, where the different groups that that are taking on these local decision making authority rolls are called circles. No, james, no, jane. Yeah. Can you still hear me? Yes, i hear you. Okay, last thing we heard you say was holacracy is made up of circles, but you need to explain. Yeah, so you know, generally the way holacracy works is so it’s a form of program autonomy, although again, the circles or self managed groups don’t necessarily have to be divided into a program that could be divided into function. So there might be one for fund-raising for service delivery, for grants, for events, for public communications. So however, you decide you want to divide up the circles, it’s going to be an iterative process where you’re always modifying it. So every month you’re going to consider whether you should have the same circles or different circles, and each individual is actually going to take a role with multiple circles, and in some cases they’ll be the leader of a circle that’s going to help decision making and help facilitate that circle or that group of individuals within that circle to make a decision. And in other circles they may not be see that that leader on dh, so they’ll just be part of the group that makes the decision making, and they might be on three or four, five circles depending upon what their skills are. All right, this is anarchy to me, but you’re saying it works a compass point, it weaves we’ve tried it for maybe a year and a half, and we’ve decided to modify it so we’re keeping aspects of it. But we’re not keeping the whole thing, so you’re anarchists of anarchy. You can’t even follow the anarchic model of program autonomy. Okay, well non-profits pride themselves on their ability to experiment and hopefully do yes, alright, yeah. So who is but who’s orchestrating the overall? I mean, there’s got to be, doesn’t there? Well, i’m i’m answering my question, but better ask it as a question, doesn’t there need to be one or maybe two people if the co ceos overseeing the coordination of all these pola craddick circles yeah, there, you know, so it’s it’s, largely governed by two principles, one is you’ve got the law on the latto has the board of directors on top of the organizational hierarchy and does require a ceo in most states, or or a president that that’s going to be ultimately in. Charge however, they’re going to be a set of rules and systems, and this has to be very transparent and holacracy so you’re not leaving everybody to go. I don’t know who to go, teo, you know, maybe i’ll ask this person so in holacracy there’s a large set of rules that everybody knows and everybody has to abide by, including the ceo and that’s where how the different relationships between the circles are all codified and how the decision making goes from one circle to another. But ultimately again, it would be a non non-profit corporations you have a board of directors and ceo have to oversee the whole thing and can decide how to modify accordingly. Okay, maybe something for listeners toe look at program autonomy, let’s say i wanted to jump to the most complex one because i want to make sure enough time sometimes our talk at the end, our topics at the end get cut off a little bit. I don’t want that to happen with program autonomy and the holacracy pola craddick circles still feels very crystal lee to me, i don’t know dahna all right, let’s, go to we just have about two. Minutes left explain how the ceo and the board might be the leadership share well for small organizations that particularly all volunteer organizations it’s usually all hands on deck, right? The board is completely active in running the programs of the organization as well as just doing their regular board duty. So, you know, you got the ceo because somebody has to be ceo of a corporation that might be called president or chair of the board, but somebody has got to be identified in that way, and what their decision making authority is going to be will depend upon what the board wants to give to that position, but board make decisions board takes actions on lee at meetings or by written consent, so whenever individuals are actually running programs, they’re not running them as board members. They’re running them of volunteers with certain delegated authority. And what the board has to really be careful of is that they’re making sure that they’re delegating authority for somebody to run an event or somebody to run a specific program there delegating with due care, meaning that they’re not quitting somebody who would be totally unqualified and in experience latto lead. Something of importance to the organization because if it is, gets into trouble, you know, the board could be held for violating the produce very duty’s not exercising reasonable care in making that delegation, and they can’t just say, well, that was another board members, i couldn’t tell them what to do. That’s not the case. Yeah, yeah. Ok, i see. I see i see a greater responsibility and risk for for the board under this one, but it makes sense. I mean, they’re taking a more active role in the leadership of the organization. That’s, right? So that’s, that’s very much shared leadership where all board members see themselves as equal, but when they’re exercising roles that are different from meeting at boards and taking actions like approving contracts are approving, you know, the by-laws there acting as volunteers, so they have to realize that they’re wearing a different hat and the authority has to be properly delegated. We’re gonna leave it there. Jim takagi from ah hotel in los angeles managing attorney of neo and you’ll find him at g tak neos, the non-profit and exempt organizations law group. Thanks so much, gene. Thanks. Have a great day. I pleasure. Thank you. Next week, diane lettered returns with your grants team in and out. If you missed any part of today’s show, i’d be seat. You find it on tony martignetti dot com, responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled, and by we be spelling supercool spelling bee fundraisers, we b e spelling, dot com, our creative producers, claire meyerhoff. Sam liebowitz is the line producer. Betty mcardle is our am and fm outreach director. The show’s social media is by susan chavez, and this cool music is by scots. Time you with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card, it was like it was phone. This email thing is fired-up that’s, why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s, not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for February 24, 2017: Your Online Approach Plan & Crowdfunding Law

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Tulani Elisa, Amanda Heidtke & Dottie Hodges: Your Online Approach Plan

Tulani Elisa, Amanda Heidtke & Dottie Hodges
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If you want to reach and engage effectively online, you have to plan. What’s the leadership role? How do you get buy-in? What about those who stray from your agreed goals? Tulani Elisa is with Threespot. Dottie Hodges and Amanda Heidtke are from Hodges Consulting. We talked at the 2014 Nonprofit Technology Conference. (Originally aired September 12, 2014)

 

 

 

Gene Takagi: Crowdfunding Law

If you’re raising money on one of these sites, do you need to register under state solicitation laws? Is it OK to give a gift in exchange for the donation? Can you raise money for an individual? Lots of issues for you, explained by our crack legal contributor, Gene Takagi, principal of NEO, the Nonprofit & Exempt Organizations law group.

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host we have a new affiliate station w m n b one oh, seven point one north adams, massachusetts hello northwest mass the call letters stand for western mass northern berkshire. You don’t see that very much with koehler’s actually stand for something, and they these call that it belonged to the original am station in north adams going back to nineteen forty seven what the world was like then non-profit airs tuesdays at nine a m w m n b welcome to the non-profit radio community. So glad to have you with us so glad, in fact, that i’d suffer the embarrassment of knocked old human yuria. If you let me down with the idea that you missed today’s show you’re online approach plan. If you want to reach and engage effectively online, you have to plan what’s the leadership role. How do you get buy-in? What about those who stray from your agreed goals? Tulani elisa is with threespot daddy hodges and amanda heidtke e r from hodges consulting. We talked at the twenty fourteen non-profit technology. Conference and this originally aired september twelfth, twenty fourteen and crowdfunding law, if you’re raising money on one of these sites, do you need to register under state solicitation laws? Is it okay to give a gift in exchange for the donations? Can you raise money for an individual? Lots of issues for you, explained by our crack legal contributor, jean takagi principle of neo the non-profit and exempt organizations law group i told you, take two sincerity and my hair. We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling supercool spelling bee fundraisers we b e spelling dot com here’s a panel of three smart ladies on your online approach plan. Welcome to tony martignetti non-profit radio coverage of ntcdinosaur non-profit technology conference two thousand fourteen we’re at the marriott hotel, the marriott wardman hotel in washington, d c and with me now are tulani elisa, daddy hodges and amanda heidtke e tulani is social media manager for threespot daddy hodges is president of hodges consulting and amanda high key is director of digital strategy at hodges consulting. Welcome, ladies have all three of you your your workshop topic. His strategy is not a four letter word how setting a plan for your online approach reaps rewards tulani let’s still you’re closest to me let’s start what what do you, uh, at threespot? What do you think? Some of the shortcomings are that not necessarily at threespot, but that that non-profits generally are not strategic enough about what should they be doing? A lot better? You think so at threespot we design websites and make social media strategies analytic strategies in digital strategies for non-profits for ngos, for government organizations. So that’s what we deal with all the time. Ah, a lot of the time, what happens is non-profits think we need to do social and then they don’t think we should happen approach. We should make sure to go about it the right way. We should do some pre planning, they just kind of want to get into the space because it’s so fast moving fast paced on, always changing. So a lot of what kind of we are going to be talking about her panel is really you know how a digital strategy could play out things like social media? Eah, or website design or any kind of approach that you have online. So a lot of times, it’s the kind of leap without really knowing what snacks in. So we want to talk about what you do before you leave. Daddy. I imagine you see much the same thing at hodges consulting. We do. And you know, i think tulani is reference to what we call shiny object syndrome is one of the biggest players. Also kind of the collective sense of, you know, we’re looking at things from a organizations perspective. You know, our program work our mission. How were structured as an organization, the content we produce. But we find increasingly organizations need a little help and seeing it from sort of an outside perspective in terms of who are we trying to reach you? Our target audience is what are they looking for? And then what do we want them to do? What’s what? The engagement components that we want them to accomplish. And so having that sort of step back first really helped productive strategy gain results in the end, that shiny object syndrome you mentioned. What are some of those shiny objects that you see, clients? Reaching for you name a twitter blogger, we would read it. I mean, just last twenty sites. Yeah, we want this amazing he website that does everything from soup to nuts and really what they want to do is find out what that target audiences that will reach their mission will reach and do that thing, not try to be everybody’s everything not trying to be the website that gets thie program directors needs met the executive director’s needs met the needs of the membership services department, but rather figure out what the organization’s mission is and how they can leverage that website or that social media project and used it to get that message out, which is what the audience wants, not necessarily with the organization thinks s so we should be thinking about what our constituents are on doll in all their different varieties what their needs are everybody everybody’s nodding? Yeah, definitely really important for organizations to stop thinking like organizations and more like their constituents and and thinking about what they want to hear and the people that are looking at there. So so the media pages or their blogger, their website and what really connect. With them. And you can do that easily through doing audience research through, you know, going through and seeing you know what posts and what content is really working, resonating with people. What are they engaging with and and what’s not working? And how do we change that? And you can also really look at the landscape and look at your peers and say, okay, what are they doing that we’re not doing that’s working, you know, and it’s? So much of it is really, you know, taking what you see with your own stuff, taking what you see from people that have the, you know, the best in class work and saying, ok, this is working for them. How can we, you know, do that for our own selves? Actually could even go so far as to be sharing their content that you see doing well. Let’s, let’s give a shout out to our our colleagues over at whatever the other organization is that for? For sharing this mean, or, you know, whatever exactly it could be sharing content on dh using, you know, third party content is always a good way. Teo, you know, get people to show. That you’re a thought leader, and to show that you’re someone that really, you know, knows what’s going on because you’re observing other people in the space and it’s also a good way, you know, most people that are in design and articulation, you know, you’re stealing from everywhere, you know, and and then you’re you’re making that into something that works for you and that’s, okay? Because what you’re doing is is kind of making, showing that you understand what’s happening because you’re actually going back, creating your strategy and saying, oh, they did this, how can we work that into our goal of, you know, fund-raising how can we work that to our goal of awareness? So really, you know, yes, very party content, but also really using those things up for your own and making that your own as well to fit into your strategy? Okay, daddy, how are we going to get started in being more strategic and invoking the bomb? I’ll tell you what, it’s, not for start there. Uh, it’s, not panic. It’s, not panic central and i think a lot of organizations look at the different challenges or the different needs or perceived needs of the organization and and have a little bit of that panic moment. How do we start? How do we begin to know what to do? First, what tactic to pursue and so are you approach essentially is to say, we’re going to take a step back and look across the organization collectively, this is the key word right and agree upon what our goals and objectives are as an organization are our priorities to dr membership, which is okay, you know, let’s agree that that’s call it what it is and agree that that’s the case, is it advocacy, direct actions or some combination and getting everyone collectively to head nod in the same direction about those goals and objectives to then say, okay for that objective, let’s look at our audiences and do the research tulani is talking about to then roll out, and we could talk a little bit more the later stages, but i want to actually have a man to talk a little bit about, you know, sort of getting those heads nodding in the right direction and how that happened. Well, now, that’s the critical piece, okay, i know you’re president of hodges. Consulting, but i’m the host of tony martignetti you do what you like way are going to get that because actually i want to deal with the how twos we don’t want only be at the theoretical devil, right? But i do want to ask you a question about leadership if we’re going to get all these people seated around the table and ultimately, which could be a bit of a process like, but ultimately agreeing, we’re gonna have to have leadership heimans buy-in to this to this process, absolutely leadership engagement is critical, and that might be at the executive director level. It might even be the board involvement in some cases, depending on how the organization works but making sure that there’s a team assembled. We call it a core team that is generally a smaller group that has the authority and autonomy to drive the process because we want leadership engage, but we also don’t want leadership to get so involved in the granular pieces, let’s say we move forward with a website redesign, and we’re talking about those very particular components. We want that core team that have the authority to move the project forward and then engage others in the organization as appropriate, you know, external audience research, whatever it is, but that engagement of the leadership, the organization is critical to move the project forward and what’s also important with leadership. A lot of times you’ll see it’s that non-profit is really getting them to buy into that strategy like you were saying, so having them understand, you know, this strategy is going to help us reach this goal or this is, you know, this is what the r o is going to be. This is the return on investment that we’re going to get out of doing this out of, you know, making our website better or having a blogger doing that kind of thing and then showing them those results afterwards. So a really important part is to set metrics and to have analytics and to say, you know, we want to do this. We don’t want to put out this picture just hits a pretty picture of something we want to do this because we know this picture is going to get a decent amount of shares that’s goingto connect to more people, that’s going to get us more donations, so so really, like daddy was saying not being too granular, but showing them the bigger picture of, you know, here’s what we can get out of this, you know? And i would add it’s not even just getting their buy-in but it’s getting them to stay focused on what the goal of the project is, whether it’s a website redesign or a social media campaign, having served for eight years as the director of online operations, that trout unlimited, which is a large, large non-profit that has chapters and councils all across the country as well as the national office, and they all want to work in concert together and leverage digital media, getting everyone in the room together to pick a few key goals and then too, pursue a project with that premise so that every decision that you make along the way happens with the vision of these are the goals were trying to meet. And when you’re making a decision along the way, it has to meet that metric and that goal because it’s, very easy for non-profits internally, too have shiny object syndrome, but past that, too also change their mind midstream mid project about what? The goal of it is about it’s, horrible and it’s rampant. I find that having worked on the other side of the table worked for a nonprofit for so long, it was very hard to keep everybody who needed to be have that by and focused along the way as to what the end goal really is. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast after the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way so before we even get to what? What? What daddy was urging. I turned you to turn to you for and we will. We’ll suggesting it was it was an admonition. It was actually morning on admonishing me. I i that’s how i took it. He’s always talking about i am a leo. Ok, i see. I see my perception was not unbiased. On based what? Okay, so before we get to that, but what? What do you do when the cats start to stray and different different or teams within the organization start? Tio dahna convert the goal. Onda work. You know, i think converting the goal in the work actually is okay. As long as everyone is going to agree at the same time that the kitten, the herd of kittens, is moving in a show and it’s all justifiable on organizational basis across all departments, not just from our perspective in our department. Absolute. What do you do when somebody starts to stray? Well, well, i love having the key mission, and i love having the metric decision. So one of my favorite components of any strategic task is to have the metrics by which you’re going to gauge if it’s being successful and that does help keep the organization on task, because if you’re all looking to get the same piece of data and the same result, what the result is from it, you can kind of keep people focused on heading down that path. The trick comes in when your goals aren’t clear enoughto have a metric to follow it up by, and so making sure that your goals are very your tactics have very specific goals and that the actions you’re going to take to reach those goals are very well defined and that’s the strategy that a lot of non-profits don’t they? Don’ts don’t put their heads around what those tasks and components look like and understanding what those are before you dive down into a any project is critical to the success of that project. Give me an example of what you just said take it from from your own background or ah hodges, consulting client, whichever you like. Sure so from my own background, trying limited recently did a very large website redesign and by large, i mean, they scrapped the old site and started afresh on dh, perhaps the best. Example i have of that is the decision that was the website school going to be specific to growing the membership? Or was the websites gold going to be specific to growing? Engagement? Peer-to-peer engagement and the gold changed throughout the life of the project. So as a website redesign was commencing, the goals went from, are we going to simply grow our membership uses to drive increased donations through a membership drive to you know, really, what we actually want to do is create this peer-to-peer network of of people across the country who are engaged in our mission and offer them a place to do that electronically, digitally, through a website. And so it was a subtle shift in focus. Now, ultimately, i believe the organization was it was right, because the by creating that peer-to-peer network, you will in fact grow the membership it’s a different timeline, the tactics that you would take to grow the membership if that was simply your sole goal, are much different than the tactics we would take if your goal is to create a social network on buildup. Peer-to-peer right? And, you know, you kind of also asked a kind of not give credit, but understand that things in the digital, especially social media but all digital space are changing so much and so quickly, and people are doing so many different things that situations where people lose track of what their goal was or what they were going towards can happen so quickly, you know, you see a competitor, you see someone that, you know, your organs, they should admires, and they’re doing something that wasn’t in your strategy and you’re like, well, maybe we should be doing that, or maybe, you know, and everyone gets that not just the pang of envy, but that paying of, like, we’re missing out, we should be doing this, we’re behind where this and that’s, what the digital space kind of makes you feel like and so, as amanda was saying, you know, when you’re able to say, ok, we see this we’re taking account, how do we put that into our strategy? And also, how are we willing to hurt these cats in this direction? So that it saying, okay, we have to acknowledge that maybe this is it isn’t something that we thought about from the beginning, but it’s something that we can do we can work with because we still have that base, that strategy, you know, that the key words, the ideas that were following being being flexible, working within your, especially when non-profits work within the different programs of the organization to find ways to be tactical through a digital media it’s okay, too get off track a little bit if it meets a specific need in purpose along the way. And i think to you found that a lot of times as we went through this eighteen month provoc project that that subtly shifting it when you work with a program staff who has a very unique need, but it would fit in the metrics of the project or working with the development team so that their their goals were met even though fund-raising wasn’t perhaps the ultimate be all and all but that they still had a very hyre viable program, and they needed digital focus. It was fine one more. One more thing on the goals, too. When we talk about getting an organization to decide on priorities, the first thing we say is it’s okay? We’re not saying we’re not going to do these. Other things, but when we have to make decisions about, you know, the user experience or prioritizing even projects against one another, you know that we will let those overriding goals lead, that we will still be doing these other things, they’re not going to be scrapped entirely in the same with reaching different audiences when they do the prioritization. All right, so now, in my own good time, i’m going, and i’m going to turn now to a man i’m just giving you shit that you don’t. Nobody listens to this show anyway, so don’t that’s not true, it’s not thank you, but, uh, okay, amanda now maybe maybe it’s similar to what happens when people stray but let’s go to how we’re gonna create this process way have the leadership that daddy made clear is essential. How are we going to get all the different program fund-raising finance and business all the interests to agree? What is that process, doctor? What’s. The start of that process at the start of that process is, without a doubt having your technology lead on staff talk, teo the equivalent lead in every program area whether its development, major gifts, administrative, human. Resource is program, every person needs a voice at the table and i found the most effective way to do that is get everyone in a room for a full day workshop and you spend the day going through it’s it’s really and airing of the grievances i really, truly is what it boils down to. Everyone needs a minute to talk about what the websites not doing for them and what it is doing for them and to talk about what they wanted to do. And when you start to do the airing of the grievances, i always imagined what would happen is it would just be horrifying day, and it actually wasn’t it really put a spotlight on what some very specific areas of problem, where digital for the organization and with dottie’s focus around how that day was constructed, we ended up with some very clear problem areas that allowed us to turn around and come back and say, ok, these are the areas that seemed to be the problem now let’s talk about how we can effectively fix them and what everyone did was when they got their chance to air their grievances, they felt heard. And then the next step was buy-in getting all of your primary decision makers to share what was wrong, then turns around in your benefit and allows them to feel buy-in in the process, they now think their needs are going to get met because they are. Ultimately what you want to do is meet those needs through your digital strategy. You hear what’s not working for every one you say here’s ways that we can meet them well, let’s, prioritize those and then once you do that, you have your vision. Now you have your strategic vision. Now our organization says here’s what our web site didn’t do here’s what wasn’t working for you, here’s where we wanted to go now we have a vision, we’re all now working together, everyone now has that collective head nod. We’re all looking the same way we all have the same focus and then it’s just working through a series of tactics to get to the end result and that’s really? What? Dotty’s what daddy’s company brought to tryto limited was this very clear process that we would go through. Everyone was going to agree everyone’s heads were not in the same way. And then we move on from the strategic the strategic vision to tactical that efforts. So so, trout unlimited was a was a hodges consulting clients. And then you must have been such an evangelist. Yes, right. Yeah. Immediate buy-in. Well, eva, what daddy was doing that she hired you away. If i had been the director of online operations for eight years, so my time had come, i had run my course that try to limit it. It was it was a great organization, it’s a great organization were doing with us and we still have the man’s a client. So it’s all very good. Okay, excellent. All right, now i had mentioned on office that i’m having a hard time seeing how the website impacts then so help me out. I had mentioned bringing to this table finance finance? Yes. And the c f o in the business. What does the money? What? How does the website or even relate to them? I think it’s a little bit of how it relates to them in the overall of how the website relates them and also how the process relates them. So a lot of especially a man who is talking about is also the process of how do we get everyone on the same page? So what we do is threespot is that we do stakeholder interviews and see, you know what people are looking for, what they’re not getting, what they want, that kind of thing and the way something like finance please in is that if you’re hiring from outside or even if you’re doing it internally, there’s a lot of money and time and energy that goes into a digital strategy, a website, hiring people, that kind of stuff, having they’re having their perspective and having, you know, is it worth it? Is not that kind of thing? Also, in the thought of what if one of your goals is raising money or doing something like that and working with, you know, the finance team to say, okay, how much money is going to be worth it? You know, how much is is it gonna matter if we do this? And we raised, you know, five thousand dollars like, is that still impactful? Like what? You know, what really matters? So i mean, everyone really has a rule and it’s important to kind of as a man who said not ignore that because you don’t want to come back, as were talking about before you’re coming to the leadership in your coming to people on the board or something like that, and they’re like, well, this is not what we expected but it’s not what we wanted or just not answering any of our questions or, you know, it’s a great website, but why do we have this? You know, you should know better evangelize er for your mission than your staff, and if every staff doesn’t feel bought into your end product, then you’ve not done your homework. And so making sure that the director of human resources, which needs to post job openings on the website, has a clear and free way to do so is critical for that end product and on lee, you know, let’s, just say your primary goal is to drive membership or to build community that doesn’t mean that you’re going to do that to the detriment of process or efficiency for other staff in the organization that program director who’s still trying to do a very small, focused niche of your mission needs as much buy-in and as much voice in the process as the executive director, everyone needs a voice on the tape. Yeah, go and that’s, just the way you mentioned the power of the process really is part of it as well, not just the outcome. Amanda, you were talking about that earlier where, you know, people collectively begin to see, you know, if i’m a director of development, obviously i have a pretty clear priorities for the site, right? But if i’m suddenly at a table where maybe i haven’t really been converse in our, you know, had the opportunity to work alongside directly finance, hr, whatever, whatever we’re collectively, we start to have the conversation about the good of the whole, it really changes the perspective. Everyone still got what they need to get done right at the end of the day, but it really helps that perspective so that everyone’s kind of starting to look in the same direction. One of the examples i had it that for that try to limit it was to really sit and listen to membership services. The people are are on the frontlines answering the phone calls from people who are giving online or doing any number of tasks to the website and really hearing from their perspective what their feedback is specifically from the members where the sticky points are what they have to put up with when the fund-raising team puts out, you know, one hundred thousand emails or what or the the advocacy team puts out an action alert on an issue what the reciprocal event is for that person and it’s very, i think it’s very common for non-profits for programs and teams to work very siloed you have your task, you have what you do. You sit down and do it there’s not a lot of opportunity for the hole, for the whole organization to come together around a single project except for digital media thes tend to be the kinds of projects where the entire group the entire non-profit as a whole has a stake in the outcome. That really is where elektronik transcends a lot of what any non-profit does, daddy, i’d like to talk a little about the details of this this strategic day. Are there boardmember is there? Is the board represented in that or no really? Just just senior leadership? No that’s, a good question and can be historically, we have not seen that not by my design. Typically you get, you know, unengaged executive director seo, whatever the role, maybe you get, you know, the sea level in director level heads of departments in that sort of workshop environment, often times at key points with clients, for example. And amanda mentioned the strategic vision deliver herbal. It could go by other names. I think threespot uses a different name, but basically that’s, that touchstone document that says here’s, what we’re gonna accomplish together that’s the kind of document that often gets elevated to the board level. So oftentimes when we create a project timeline, one of the first questions with the core committee is okay. Who are decision makers who needs to be involved at certain touchpoint what are those timelines? We have a quarterly board meeting coming up, whatever it may be so that we can structure the project around that and get that buy-in you, like teo, do these offsite typically it’s on side of the client? Sometimes virtual were a fairly virtual company, actually. So it tends to be a real blend. And it really we look to the client. To dictate what their preferred, you know, method is okay. And, uh and you are the facilitator for the day. Yes, martin. Okay, what? We have just another couple of minutes or so. Let’s. See, uh, once you must leave cem cem parting thoughts let’s see two money? Let me ask you for money. It sounds like it sounds like threespot does more than just build websites. I mean, you’re sounds like you’re deeply engaged in the analytics that are going toe contribute to to the design of the website. Yes, threespot way started off mostly doing websites, but we also do social media consulting strategy sometimes requires in housework. I’ve gone to work for clients for a while, we do analytics, we do content creation and content strategy, user experience. And so it really kind of just range is everything which is again goes back. Teo, you know, you’re not just building a website, you’re creating experience, you’re creating a strategy, and so, you know, if we just build a website and we didn’t have conversations about how social plays into it, how we’re going to launch it on social media once it goes up, you know what? The you know, the analytics that we’re going to put behind it, you know how those going play and we’re going to google analytics? Are we tracking out all the links? You know, that kind of stuff, then you’re kind of just doing part of your digital strategy on dso threespot is an interactive agency, it’s, not just a web design agency, and we really, you know, make sure to touch on all of those things, and so it could be, you know, going through and going through every ounce of content and saying, ok, how do we have to change this? How do we migrate this over that kind of stuff? And it also could be coming up with a robust way to show analytics to the board, you know? So it really there’s there’s a lot of different things that we do all right on daddy wanted to leave us with some parting thoughts about the importance of the s bomb, sure, so the importance of yes, bomb i think in the context we’ve been talking a lot about in the context of web development, which is certainly applicable, we think of it a little more broadly and just echo what tulani saying about looking at the big picture that, you know, the bomb is in a four letter word? It’s not a dirty word, it’s not something. Where, you know, you hear someone say we need a strategy and people go, oh, you know, and they just think of many, many months and many, many stacks of papers that may or may never get examined, digitally or otherwise, and we want to create something for the organization that’s very viable, you know, creates and produces a road map, you know, creates buy-in ultimately gets to better product that’s gonna have a better r a y for the organization and and the truth is, we kind of cheat because we like the framework so much we use it for lots of stuff, whether it’s, a website, project or an organization says we need to look across the enterprise at what we’re doing with our digital program or we kind of just need any communications plan of attack, we’ll apply the same framework, so we think it works across the board, which to me means it must be at least relatively solid, and it also just helps to always say that it’s a working document. So understanding the digital space is changing all the time, you know, making sure that, you know, you create these documents in this strategy, but, you know, really bite-sized people, this is a working document. You know, another platform might come up for another way to approach fund-raising might happen. And really, you know, having people be open. Teo yes. So strategy, but it could develop. They can change and being willing to evaluate whether that new platform belongs in in our suite or or not exam avoiding that shiny object syndrome. All right, we have to leave it there. Thank you very much, ladies. Thank you for having us. My pleasure, tulani elisa is social media manager at threespot. Daddy hodges, president of hodges consulting. And, uh, the newest. It sounds like the newest employee of hodges consulting. Is that correct? Is amanda heidtke. She is a director of digital strategy there. Thank you again very much. Thank you. Thank you. This’s. Tony martignetti non-profit radio coverage of ntc two thousand fourteen the non-profit technology conference. Thank you very much for being with us. Crowd funding law with jean takagi is coming up first. Pursuant, have you checked out there giving outlook report? They bring in data from several industry reports, and they put it together with their own informed perspective as consultants to give you precautions, opportunities and questions for discussion in your office or with your board, you’ll find the e-giving outlook report at pursuing dot com click resource is and then content papers. I like the idea that these could be discussion points for your board. Valuable. We’ll be spelling spelling bees for fund-raising have you checked out their latest video? Lots of checking, checking to do this week all valuable you’ll see live music, dancing, standup comedy, spelling, of course, and raising money from millennials who are having a great time at this party. It’s at we be e spelling dot com now for tony steak, too. Videos of this week is sincerity are your thank you sincere. Last thanksgiving, i got two messages that we’re trying to thank me and wanted to thank me, but they failed because they added in promotions and solicitations that really made them suspect and it’s pretty phony sounding actually plus, in this video, my hair makes a final cameo appearance a stranger kicks it literally kicks my hair down the beach. You believe that? Um, is not attached to my head anymore, but still, i think it deserves some modicum of respect for my hair, but it didn’t get it. You’ll see it. You see it with sincerity. The video is at tony martignetti dot com. And that is tony’s. Take two for today. Let’s. Do the live listener love, et cetera, et cetera. There’s. So many live listeners. It’s, it’s. Remarkable was starting domestic new york, new york multiple love that unless you’re all neighbors written the same apartment on the sixteenth floor and just three of you making me try to make me feel good but about not live listen love to new york, new york. Where else? Tampa, florida monroe, new york, upstate. Cool. Monroe. I think i got it. I think i got a traffic ticket once in monroe or monroe township. If that’s you well, you’re still welcome. Ah, send love to you, but not to the officer. Ah, would ridge, new jersey love my home? State checking in woodbridge. Thank you. And seattle, washington. Way up. Pacific northwest. Love the seattle a for that. What was that? Look at that airport lately. I don’t know, but they’re seattle live! Listen, i’d love to you, let’s goto we’ve got we’ve got someone in american a territory i believe these were called territories and this is in in puerto rico. Come, we cmu y i’m probably not pronouncing right, but puerto rico is with us live listener love to you first time listeners, puerto rico as far as i can tell, live love too puerto rico, japan, konnichi wa multiple japan multiple u k of course we don’t know which country could be well whales or ireland or scotland or england. We don’t know. I’m not getting myself in hot water like i did last week before over welchlin his english so live with their love to the listeners in the uk. Also germany. We’ve got multiple germany, gooden dog! We’ve got rods! Grodd, bulgaria. Remarkable bulgaria welcome and also in the caribbean santa domingo, dominican republic welcome and what else we’ve got? We’ve got bucharest and protest e in romani, romania. I love it. And brussels, belgium is with us. Ah, and sao paulo, brazil i know it’s, not san paulo. Les americans called san paolo. No it’s. Sao sao paulo, brazil welcome for us. Welcome live listen love to you as well. Probono gado, we got to do the you know, jean hang on there, gene. So many people to thank. I got to send the love if i could live listen, love i’ve got to the podcast pleasantries how could i go do one without the other to the r twelve thousand podcast listeners twelve thousand plus, of course, but it’ll plus sign after that third xero twelve thousand plus podcast listeners pleasantries to you. I am very, very grateful that you are with us and the affiliate affections, of course. Got to say again. Welcome to our newest affiliate, w m n b in western mass northern books here, but all the affiliate listeners throughout the country on our am and fm station family. So glad that you are with us now we bring in. Jean takagi has been waiting very patiently, but i have to send the thanks. Gene he’s, the managing attorney of neo the non-profit and exempt organizations law group in san francisco, california. He edits the popular non-profit law blogged dot com and is the american bar association’s twenty sixteen outstanding. Non-profit lawyer, i’ll avoid the joke about now being twenty seventeen and moral resting. I think i did that already. He’s at g tack on twitter. Jeanne, i love you. You know i do. Welcome back. Thanks so much, honey. How are you doing? Wonderfully it’s. Terrific. It’s a good day today. I went to the beach. I went to the peach. I went to the gym before the show. Always get that, like there’s. Endorphins flowing. I love it. Um, how are you doing out there in california? It’s a beautiful day have been getting a lot of rain out here lately, which i guess we needed. But it’s a beautiful day today. Yeah, not as much as you’ve been getting, like, four inches an hour or something. Yeah, way. All no floods and mudslides and things, but okay, i’m glad you have a beautiful day today. I hope you’re not impacted badly by the flooding and stuff. All good here. Okay. Okay. So we’re talking about crowdfunding law today. Um, now, let’s, just make sure that ah, we, uh we know some of the biggest sites i think for non-profits. Check me. Check me on these donors. Choose where actually, charles best. The ceo. There has been a guest on non-profit radio. Go, fund me, andy. Go, go. Crowdrise and i want to give a shout out to someone else had been a guest on the show, the ceo of deposit, a gift, then ostomel do those ring true to you for non-profits? Yeah, absolutely. Although i think indy go goes now, rebranded itself for charity and generosity, but yeah, those are all major site. I did. You know, you’re right. I didn’t update. Yeah, indiegogo slash generosity. Is that them? Is that right? Yeah. Ok. Ok. Thank you. Check me on that. You wrote a very informative article, which were were touching pieces off for ah non-profit quarterly. And by the way, i got the executive editor of non-profit quarterly is going to coming on the show very soon. Roof roof, right? Yes. Your article is, uh, understanding crowdfunding after a tragedy, and you’ll find it. Uh, listeners will find it at non-profit quarterly dot or ge understanding crowdfunding after tragedy. Okay, you point out in that article that this is becoming crab and funny is becoming huge, like it’s it’s approaching or by twenty twenty five. Is going to surpass what global venture capital is today? Yeah. It’s amazing. I think it was productive to reach in two thousand fifteen, which already past thirty four billion and looks like the world bank is projecting nineteen. Ninety six billion dollars. Buy twenty twenty five. Yeah. That’s remarkable on that’s. The number that i think is your article says is twice what? The, um twice what the i want to take this correctly with the global venture capital industry is today that’s correct? Yeah. Remarkable. I mean, well, people are generous, you know, what can we say? People throughout the world wanna help causes now, sometimes you have to be careful where that money is going, what the cause is or what the person is. We’re going to get to that. So, um, you like to differentiate between businesses and charities doing crowdfunding? Yeah, and that’s actually a really important point. So, you know, not all of that, you know, thirty four billion in two thousand fifteen or the projected ninety billion plus in two thousand twenty five is going to be for charity. A lot of that, um, is going to businesses that are looking for funding. To build there cos it’s a new way for startups not just to seek venture capital money from very wealthy individuals or institutions, but now to go out to the crowd just to go out to regular people, uh and and asking them to invest a small amount of money or a modest amount of money, but which might be actually a kind of a big deal. Teo somebody you know who doesn’t have a lot of wealth t back back ideas that they love, and they might love it for pure business sake. Or they might love it in some cases because the charities involved. Yeah. Now that’s you ah, this is called investment fund-raising investment crowdfunding, where there may be an equity stake available to you as a as an early participant in this startup idea, right? Yeah, absolutely. Okay. Okay, cool. Now we want to focus on donation, crowdfunding and and a little on reward. Crowdfunding. Why don’t you explain those chris? Sure. So donation crowdfunding usually involves asking the crowds. I’m just going to go call the internet audience that that goes on to the site and looks it you’re solicitations as the crowd. You just go on to the site and have a page that’s asking for a gift of donation. It might be for a particular project that you have, or it might be more generally just to support the charity on dh. So that’s that’s sort of broadly donation crowdfunding rewards crowdfunding is kind of a little bit of, you know, within the realm of donation crowdfunding so it’s kind of a subtype of donation crowdfunding in one way in that you’re usually soliciting some sort of gift, but you’re goingto also promise back to anybody who gives you a gift, some sort of reward, and sometimes that reward is a negligible value, just like you might get a sticker. Oh, our coffee mug for, you know, a major donation that you make or, you know, the pbs type of gifts that you get for becoming a member of pbs and donating to them and sometimes it’s actually a more substantial gift where you’re going to get, you know, a new product that’s coming out from the charity ahead of the real market that’s out there, that’s going to purchase it when it when it’s fully launched our concern around these crowdfunding solicitations. Is something that’s, you know? And you’ve said to his near and dear to my heart and you’re well acquainted with it also the requirement whether to register in each state under their charity solicitation laws, because once this website becomes active and live, then you’re soliciting in all fifty states because it’s visible in all fifty? Yeah, i mean that’s a really good point. Let me just, um, looking face about whether, you know, simply having a site, i’ll take it back a few years and say, if you just had a fight with a donate button, are you really soliciting in states if you get no contributions from the states, so it gets a little bit, um, questionable whether having krauz pending sight, even though visible to residents of every state, is actually soliciting in that state, let alone you actually do attract, um, somebody that contributes to your campaign um then i would say, yeah, you’ve now triggered it you’ve now solicited in that state, and particularly because you’re going to have some communications going back and forth with with a resident of the state. So technically speaking, yeah, even even once, once you’ve launched that crowdfunding. Site. And then you receive ah contribution from resident in that state. Technically, you may fall within that jurisdiction, although, you know, for the legal geeks out there. There’s still minimum contact. Saand, whether state can actually regulate you if it’s just a really tiny, like donation. If you got five dollars from wyoming, does that mean you have to register there? Probably nobody’s worried about that. But we got something. You create some issues. You got something against wyoming. Is that what you’re saying? That’s fly over territory way may have live. Listen, we don’t have not in wyoming. Wait. No, i not incorporated or formed and which is not already registered. If it’s soliciting out side and gets a contribution from outside that state. So i didn’t mean to pick on why at wyoming other and has a great example of generous people. And you are more precise than i am. Which is why you are our crack legal contributor and i am not. What i should have said is you are potentially soliciting in lots of states, all the states when your when your web page goes live, that really depends on the definition of a solicitation. And in some states, as you said, gene it’s, how much you actually get back, whether it’s, big and dollars, or biggin proportion to your overall fund-raising. So there’s, there’s nuances there, and you are good at pointing them out. That’s, why i have you on to keep me clean, so i really should have said, you’re potentially soliciting. Ok, we got it. We got to go out for the break. When we come back, you and i’ll keep talking about crowdfunding law. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and a a me levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation, tap trends, sound advice, that’s, tony martignetti non-profit radio. I’m melanie schnoll begun managing director morgan stanley philantech management. Welcome back to big non-profit ideas for the other ninety five percent. I am the imprecise and inarticulate host. Gee, takagi, thankfully is with me, jean one understands want to wrap up this state’s solicitation registration issue with this comes up a lot for me when i speak on the subject. The question is, what if the site where we’re crowdfunding says they take care of charity solicitation laws? I always encourage charities to go a step further and investigate what they actually mean by by that have they actually registered in all fifty states? Um, what’s your what’s your feeling on that if the if the site the platform says, oh, we took care of that for you, it definitely got investigate that way further. So there are special registration requirements from professional or commercial fundraisers, andi, if they’re if they’re serving in that role, they’ve got to figure out if they’re properly registered and that may not exempt the charity from also registering there. Just because you’ve got a professional working in that state. The other way that it might be done is if the is the party that you’ve contacted is a charity itself and running a donor advised funds. Ah, and network for good is an example of a donor advised fundchat pretty that attracts a lot of charities. Teo, use their platforms or widgets. T raise funds on behalf of them. But it’s not technically on behalf of them, they’re actually raising money for themselves and then re granting that money to your charity. But they have the legal discretion of whether do that or not. Now they almost always do that. So long this year, compliant with laws and still ah, domestic five a one c three entity but it’s definitely worth more investigation. All right, let’s, move to the reward. Crowdfunding. And what the implications? Maybe if a charity gives a ah a reward, give something in exchange, let’s, start with the insubstantial, the mug, the sticker, et cetera. If we were doing something in substantial, what? What are our potential? Pitfalls? Liabilities? Well, you know, i guess one thing is to define what insubstantial is. So you kind of think if you were giving just a very small sticker that was really worth nothing, then you’re probably not worried about it at all. I used to mug is an example. Maybe that was a bad one, because i guess it depends upon what you’re giving to get that. So if you made a five dollar contribution and you got mugged, they got back a mug that was worth five dollars and that’s probably a sale that’s probably not a donation that made and getting a gift back in return. And every state may view this in a different way, and it gets really, really interesting from a lawyer’s perspective, but complicated from ah charities perspective when they do, when you know, e-giving example in washington state, i believe, you know, if you made a five hundred dollar contribution and you’ve got a shirt in return for that, um, on the shirt was worth let’s, say, twenty dollars, um, under washington law, i think what it says right now is that if the minimum contribution is five hundred dollars to get that shirt that we think you should pay sales tax on five hundred dollars for that shirt because five hundred dollars, really a portion of that is a donation, i think there’s a bill in process in washington to correct that. Okay, good. So the laws are behind all of these just like new mechanisms for fund-raising and giving back rewards even though they’re there quid pro contributions on under the irs. So the irs and federal tax law has sort of recognise this for some time, but for sales tax purposes and sellers permit purposes, the states aren’t completely onboard, and crowdfunding is just exploding the way these things were used on dh the states air catching up. We’ve got a live listener in seattle, washington. What do you people doing up there? My god, you’re out of control, all right? But it sounds like they’re trying to remedy it. So that’s that’s okay, um, there’s a bunch of stuff i want to talk about. So what? I’m going to suggest we all do if you have questions about the quid pro quo thing related to fundraise related to crowdfunding at irs dot gov just searched the phrase quid pro quo contributions and there’s a page that comes up and tells you what your substantiation requirements are. If the gift is two hundred fifty dollars or more for the written acknowledgement and what the acknowledgement is to say, search that phrase that irs dot gov quid pro quo contributions jean will you permit us to leave that leave that topic there? Yeah, actually, maybe if i just throwing one last thing the irs considers a low cost article an artist, something that that’s of a token amount on dh certain items if they don’t exceed ten dollars and seventy cents, and that that amount is that adjusted every year. But for two thousand seventeen, if it doesn’t exceed ten thousand ten dollars and seventy cents in the contribution was at least fifty three dollars and fifty cents. I might be going into jargon jail there, but those are the two thousand seventeen figures, then it’s it’s sort of not counted as a sail for unrelated business income tax purposes, and so that’s something to think about, and also for deductibility of donation purposes. So something to think about, if this states would use that as guidance in terms of determining whether that’s a sail for their purposes as well. Okay, now that’s not jogging, joe that’s detailed that we don’t have detailed jail because details where the sale’s important toe fifty three dollars and fifty cents for twenty seventeen. Okay, all right. You didn’t hear me because we have this digital. Systems so when you’re talking, you can hear me. You don’t hear me call you an anarchist, but i wanted you want i don’t want to be dishonest and do it behind your back. So sort of because i know you didn’t hear me say it. Okay? Let’s, go to the individuals. Can. This is interesting. Can a charity? Oh, we just have a couple minutes left. Holy cow. All right, kenna charity raised money for an individual and we only have, like, two minutes left. Jean e charity conspiracy money on individuals who may be distressed or, you know, who fall into a charitable class, right? But they can’t actually tell their donors that the donors khun direct their donations towards a single individual. If the donor wants the deduction on their gift, if they want a deduction, it’s got to be a gift to the charity and it’s up to the charity to determine which individuals that it wants to help. Ok, you can certainly use an individual as an example of a class of people that you’re going to be benefiting. Of course. Right. Exactly. Okay, okay. So that’s cool. So yeah, i mean, it makes sense. We we have charitable deductibility is for charitable purposes, and individuals are not charities. Is that is that the basics of it? Yeah, that that is on dso. Crowdfunding is where? There’s a lot of abuse of this in terms of a lot of charity. Say, you know, you can raise money, you know, for this individual donate and we’ll send it to this individual. Just click on which individual you want us to send it to not technically done properly, but you might find a disclaimer in there somewhere that says, we don’t really mean that, and you’re really going to give to the charity. Okay? We don’t really mean that. All right. Um okay. So what we have seen we have in the man. We have a minute left with gene. Okay, what are you saying? Me? Three minutes or one minute? We have. We have thirty seconds. All right, then, jean. We’re gonna leave it there. How about that? Have a great talking with you. Okay? I thank you for holding my feet to the fire and being the precise attorney that you are and counter acting the loose lipped host. Thank you for that. He’s. A. Managing attorney of neo non-profit exempt organizations law group read the read the site, go to the block non-profit law block dot com and find him on twitter at g attack next week. The giving code what you can learn from this report on silicon valley philanthropy i mentioned mentioned that the gene one if he’s if he’s familiar with this, but anyway report on silicon valley philanthropy there are lessons for you from this. We got the two co authors on next week live. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com responsive by pursuant online tools for small and midsize non-profits data driven and technology enabled and by we be spelling supercool spelling bee fundraisers we b e spelling dot com welcome again, you have men be one oh seven point one fm in north adams, massachusetts. So glad to have you with us. Our creative producer is claire meyerhoff. Sam liebowitz is the line producer. I got an announcement coming next week about our am and fm affiliate outreach director. Hang on show social media is by susan chavez on our music is by scott stein, you’re with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff, sort of dane toe add an email address card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. 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Nonprofit Radio for January 6, 2017: 2017 Legal Tips & This Year’s Board Retreat

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Erin Bradrick: 2017 Legal Tips

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent happy new year for sure, the new year twenty seventeen my voice just crack together come a fourteen year old it’s incessant with the voice i got to get lessons or surgery or something. Happy new year, that’s much more important, i hope twenty seventeen is going to be very successful for you. I hope you’re going to be doing some introspection and inspection and buy two guests today. You’re goingto talk about some topics for you to be the introspective about. Oh, i’m glad you’re with me. I’d be hit with ryan ola thigh assis if i got a whiff of you missing today’s show twenty seventeen legal tips are first introspection topic the new year means a close look in the corners we’ve got the legal issues you need to find tune aaron bradrick is senior counsel at the non-profit and exempt organizations law group neo and this year’s board retreat done right, your retreat will energize and focus your board and get them working as a team. Greg cohen nose out he’s a senior associate at cause effective tony steak too. Charity registration. We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com. And by we be spelling supercool spelling bee fundraisers. We b e spelling dot com. I’m very pleased a real pleasure to welcome aaron bradrick when she calls in, we had her, but she’s gone, it wasn’t her. Okay, aaron bradrick is not here yet, but she ought to be calling in very shortly at ten a m pacific time, which is one o’clock eastern. So let’s see, well, some of the things that she and i are going to talk about, of course she’ll have the detail. Um, we’re going to start with this topic of charity registration, which i’m planning to fill in a little more on in tony’s take two, but you know, the general idea that you need to be properly registered in each state where you solicit our first introspection is the introspection show our first introspection topic for twenty seventeen. Yes, you need to be probably registered wherever you’re soliciting donations, you need to be registered with the state authorities, and we’re also going to talk about a board calendar. I’m not. Sure, i don’t know, maybe non-profits doing this routinely, i mean, i go to board meetings, but i don’t know whether they are planning the full year. Maybe they are. I’m not saying i’m not saying it’s not happening. Maybe greg cohen has all inside, and tonight we might talk about that later on, but it ought to be there ought to be a yearlong calendar of topics for your meetings, however often their car so that you got some strategy around it and some common sense. Um, let’s, see what we’re going to? Uh, yeah, all right, we’ll take a break and we’ll see if we can get i mean, i didn’t mind i don’t mind summarizing, frankly, but it’s bothering sam sam’s bothered sam doesn’t like it. I don’t know father was like, all right, it’s, my shot duvette piela i want, but i’ll take the advice. We’ll take a break, we’ll see if we can get aaron burr. Aaron bradrick on the phone. If not, well, you’re going to stay with us anyway. Nobody’s going anywhere, we’ll see what happens. It’ll be an adventure for everybody. Stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals, is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Hello, i’m j c. I’m joan, and welcome to twenty first century entrepreneur. We bring education in sight, knowledge, awareness, trouble, craziness and fun for you, the entrepreneur who’s looking to build your business and your community. Listen every friday from noon toe one eastern on top radio dot n y c, and you can tweet us at twenty first c e radio or talk alternative. Talking alternative radio twenty four hours a day. Welcome back to big non-profit ideas for the other ninety five percent, and we did get aaron. It appears that i may have made a mistake. There’s an allegation that i made a mistake. I’m pulling a trump. This is me and i’m pulling a donald trump. This is alleged hacking. This is a land that there’s a mistake. I’m going to go back and check the record. I actually, you know, on dh i’ll apologize in advance, erin, because there’s a good chance. I did make a mistake. I’m usually pretty good, but maybe i did let’s see let’s give her air informal introduction she’s a senior counsel at the non-profit and exempt organizations law group in san francisco where she is calling from she’s, a regular contributor to the very popular non-profit law block dot com and the practices devoted solely to non-profit and exempt organizations she’s at aaron bradrick and the firm is at neo-sage group dot com welcome, aaron the same story and sorry for that computer and i was planning to call in at ten. Thirty. So, uh, sorry about that, but i’m glad to be here. That’s okay, i may be the one who’s. Supposed to say sorry? I thought we ok, obviously i thought we said i i thought i said ten pacific, but i made you know, you there’s a good chance for because i’m booking a lot of guys glad. Glad we’re on now. Yes, and thank you for doing it. Spur of the moment. Okay, so i gave a little introduction into just a couple of the first two topics that you and i we’re going to talk about the filing requirements for charity registration and the board calendar, but i just gave glossy overviews so let’s talk about this charity registration filing thing. You think this is something good to look at in the beginning of the year? Yeah, i mean, i think the basic idea is that the new year it’s, good climb for organizations, kind of take a look in the mirror and see what they have coming up for the next year, make sure they’re organized, ready to go with a fresh start. And i think one of the things that we’re seeing lately is particularly at the state level regulatory agencies really cracking down due to the lack of compliance with registration and filing requirements. And it could be something that’s easy for an organisation to overlook. We recommend kind of the beginning of the year taking a look at what deadlines you have coming up for various filing requirements, which often turned on when your fiscal year and for the organization. I’m not just the annual returns that are filed with the irs and potentially with state tax authority, but also with potentially a charitable oversight and sees which is the attorney general and any ongoing filing requirements with the secretary of state or department of state and creating a calendar for you the year of when the silent or do and making sure you have a point person who’s designated to make sure the organization doesn’t miss the deadline. Yeah, that could be that could be a tough one for smaller organizations where the organization has a lot of filings to keep up with it’s it’s it can be difficult for someone to devote, like a quarter or a half of their time to these compliance issues. Yeah, absolutely. And particularly for all. Fall into your organizations where you don’t have a staff member, you can designate the responsibility of making sure these were met on the problem that we also see with a lot of these organizations is particularly when they’re all volunteer run when there’s a change in the officer structure there’s a change in the board, they don’t update these regulatory agencies with her new address, so even if they do miss a filing deadline, mostly agencies will send out reminders or have notices that the deadline has passed and that you have not seen an opportunity to make this filing before their adverse consequences from missing the deadline. But if you haven’t updated with a new address, sometimes organizations aren’t even receiving notices at all, not even aware that they’re missing with that fine, but we’re seeing greater consequences for missing these types of filing requirements, so it is really important for organizations to make sure they have some sort of system in place to make sure things don’t fall through the cracks. There’s something related to that that happened a few years ago? Now i know you’re talking about going beyond what’s required by irs, the form nine ninety whichever variation on organization may do based on their size, but but it was like three years ago or so ah, a couple of hundred thousand non-profits lost their tax exempt status for failure to file their version of the nine, ninety. Yeah, so the irs regulations we’re past that said that if an organization fails to file on exempt entity return for three consecutive years, then immediately upon the third missed filing, they’re exempt. Status will be automatically revoked. There’s no discretionary basis for preventing that automatic revocation. So if you missed three years of your nine nine year whatever for my ninety year required to file, then you can be automatically revote. There’s there’s some leeway, but for many organizations, if you are automatically revoked, you have to apply all over again to have your exam status reinstated. We’re actually up to almost seven hundred thousand organizations that have been automatically revoked over the last, i guess, six years, seven years now. Oh, okay, i didn’t know it was that large, and maybe that maybe that initial wave was now that the first wave of, like, three hundred thousand that wasn’t six or seven years ago, was it? No, i believe i believe they started them in two thousand ten, but i’d have to confirm falik automatic. Revocation put into effect, there was a big there was a big serge, a bubble, whatever in one year, but i think i was only, like three years ago or so roughly because because i know this show is six and a half years old, and it didn’t come at the beginning of that. I mean, those may have been happening, but then there was that huge one. Like i said, like close to three hundred thousand or so. All right, so okay, look in your look, look in the dusty corners, check your filing requirements, basically let’s say let’s, go to the let’s, go to the board calendar. You do you do you think most non-profits are setting their agenda for the year in advance? Are they doing that? I think probably not, but i think it could be a very effective tool. I think some larger organizations previewed organizations with large staff that helped to kind of coordinate the board meetings or, more likely, that be setting some sort of calendar for a full year. But i think he’d be helpful even for smaller organizations are entirely volunteer run organizations as well. I think it can just help. To set expectations for various meanings in advance to make sure the meetings are effective and efficient and that the board really covers everything it needs. Teo during the meetings throughout the year, yeah, it makes great sense. You you look at the whole year plan and make sure that everything is covered. So maybe you have some training on financials are you want to cover programs and you want make sure i would think you give equal time to all your programs or maybe wake them based on the preponderance that they proportion that they bear to your organization’s revenue or activities or something. But you won’t make sure everything is covered. It makes sense tow look at it for the whole year. Um, and you also suggest leaving some space for things that are going come up at hawk, of course, you know, it would be nice if we could predict in advance everything that was going to arrive throughout the course of the year, but i think that’s a very rare occurrence. So it’s important to make sure that in scheduling kind of topics for a board meeting, you’re not so rigid that there’s not opportunity for the board to discuss the really pressing issues that arise throughout the course of the year. You, uh you call this stargazing? I like that on time. Stargazing. I’ll have to give credit. I think jean takagi uses that term a lot. My colleague at any old locker. But we like the idea that, you know, a big part of the board function is really thinking big for the organization. So it’s not just necessarily thinking about the financials and the more procedural and legal aspects of government, but also thinking about, you know, what the organization can really accomplish, what its mission is, what is exempt purposes are and how it can best carry those out with the assets that has access to the kind of thinking big picture thinking about the potential of the organization. In fact, that could be a problem with a lot of boards is that they do get mired in the detail and they ignore the the larger role that they that they should be filling. Yeah, look at that time that’s looking critically at markets and competition and potentials, maybe scrutinising current activities to decide if we should be doing everything that we are doing etcetera, so these bigger picture items um and i think one of the hardest things for boards is actually to take a critical look at current programs and to make the tough decisions so, you know, if something isn’t working as well as it may be ought to be here isn’t necessarily the best use of the organization’s asset. Is there some kind of big changes that need to be made and those air filter big conversation? You know, there’s, not one that just happened in a short, you know, fifteen minutes section of ah one board meeting, so making sure that there’s room on the calendar for any of those types of conversations that should be taking place and perhaps will come up organically, you like to take a look att governance policies and there there are some that are in new marais tid in the form nine, ninety let’s get you why don’t you take those off? Go ahead. Yeah, the form nine ninety asks about a section has a section in the form nineteen doing be about policies, and it does actually say on the form nine, ninety itself that these policies aren’t required under the internal revenue code, but it is possible it somewhere required under applicability student law, so it is important for an organisation to be aware of any state laws that apply to it. But the policies that are mentioned on the form nine ninety are conflict of interest policy, a whistleblower policy and the document retention and destruction policy. The fact that they’re even included on this in a return form is just signal, i think, from the irs with either things that the irs was kind of thinking are important towards good governance of an organisation and are things that the organization doesn’t have in place, even though not legally required could be advisable and recommended from governance perspective. And then also from a marketing perspective, the ninety is so widely available that potential donors volunteers boardmember sze doing due diligence, whoever’s looking at your your nine ninety e i think it just doesn’t look so good to say no, we don’t have the conflict of interest policy, whistleblower policy, etcetera. Even though the irs, even though the form says they’re not required, i think it looks bad to check off those no boxes. Yeah, i could potentially and you’re right, you know, particularly, i think funders have access to nine, nine years and we’ll take a look at them and they are publicly available document the last three years, as you noted, so again, it it could be, you know, while not legally required, it could be a signal that you have good governance policies and good governance practices in place. You do, in fact, have these policies, of course, though having a policy in and of itself is of no use if you’re not actually making sure everyone is aware of the policy and following it and enforcing it so that’s another part of what we recommend, kind of the beginning of the year or some other time that the organization designate was appropriate based on its annual calendar, but taking a look at what policies you do have in place, whether they’re working for the organization or whether any changes should be made, whether everybody actually knows where to find the policies and his reviewed copies of them, and then also whether there are any gaps in your policy so there’s something that, you know, it would be helpful to have a policy on and you don’t yet and would it be appropriate to kind of put that on your task list in terms of coming up with an appropriate policy on that topic? Ok, one that’s coming to mind is it policy and the use of private personal devices for for organizational purposes? Do we allow it? What what do we require if we do allow it? You know, etcetera, what do you feel about that policy? We don’t see that as having been adopted by many organization, but i think it’s just becoming increasingly more relevant in the way that most organizations operate today, so it actually could be advisable, particularly for larger organization with larger staffs are a lot of volunteers that are potentially using technology resources that belonged to the organization. The use of of resources also comes up, particularly in the context of lobbying activities and political activities, which for five whillans trees you know, obviously, lobbying activities for public cherries have to be an insubstantial amount of their overall activity, but political activities are completely prohibited, and even you seven organizational resource for improper campaign intervention activity could be problematic, and i think a policy could be particularly effective in that area as well. Okay, lobbying ceo compensation is one that you like to see? Yeah, sometimes it doesn’t necessarily need to be in a formal policy, but it is something that the organization often need to be aware of the importance of and make sure it’s falling some sort of i’m specific process for determining appropriate ceo compensation, particularly here in california, we have a requirement that the combination of the ceo be approved by the board or unauthorized committee when it’s first offered, when the period of employment is renewed and then whenever it’s modified, even if it’s modified data word. So there are certain requirements in place with respect to ceo compensation and then also at the federal level under the internal revenue code there’s certain requirements with respect to how you determine whether compensation amounts are appropriate for having a policy in place could be good, particularly for an organization that has significant turnover. Andi it’s in its board, where there might not be a lot of awareness of what practices and policies should be followed with respect to determining compensation. Jean and i have talked about the competition hyre the presumption, etcetera, it’s, it’s in a previous share we’ve we’ve we’ve done something on that listen, sentiments and california because i said you’re in san francisco, but what are you hearing about the suspicion succession movement? Are we going? We’re gonna be down to forty nine six for you to start off the flag. It’s going to be a balance, therefore, i think probably not in my lifetime. I don’t think you do. People talk about a lot of talk about it. Do people talk about, like, over drinks and dinners and things? The result of the election have led to many conversations over drinks in my circle. I will. I will certainly say i’m not searching me. People are christian. Too hard for succession, but it’s definitely been floated. Okay? Yeah. All right, so it does come up. Okay. Okay, forty nine is, uh i was you were talking. I was thinking to forty nine as a prime. It would be hard to be weird to have a prime number, aziz Numbers, but not a prime 7 times seven is forty, so i was wrong there, but i mean, i hope it doesn’t happen. I there, there those who will we’ll send you off. Gladly, but i’m not among them. I hope we still, i’m glad to hear that way. In your mind. We’re keeping you in the union intact. Idealware okay. Let’s see so oh, and then, you know, we haven’t talked about any fund-raising policies, but you might have a gift acceptance and crediting policy and that’s something i work a lot with non-profits and i often find an existing one is not being followed. So in terms of either acceptance, i mean there’s a lot in there that non-profits forget is in there and then same thing with crediting they, i find it’s a policy that gets created and then often ignored. So, yeah, i can often be the problem with particularly these types of policies that are kind of thought of as the core required policies. People might even forget that they’re out there. So i think having some sort of process in place where the policy they’re easy to access and everybody that needs to be aware of them is well aware of what you know what they actually say. And i think the gift acceptance policy in particular, i think there’s often this conception that misconception, maybe that every gift is a good gift, but sometimes the strings that come with gifts for gift that aren’t actually easy to divest us can you be a little bit of a curse in disguise, i guess. And so it can be important to make sure that if there is a gift that isn’t no cash and there’s something that is more complicated or difficult to get rid of for the organisation or turned into value and that there’s some sort of process, we’re reviewing that gift and just making sure that acceptance really is in the best interest of the organization. Real estate comes to mind when you suggest that there may not be great. Real estate can be an enormously valuable and wonderful gift for non-profit on the other hand, i’ve had situations where it was a disputed strip of, like, four feet wide or so maybe ride, and it ran the depth of the properties. I was like two feet wide, one hundred feet deep, and somebody is trying to give it to us, you know, because it was denied and it was easier to give it to a third party and let us a trifle hassle with it. So there’s two ends of the spectrum, it can be magnificent, but around real estate in particular that’s, real estate’s, not the only kind of risky gift. But in particular you really you got to do your due diligence before your organization name goes on the deed for that property that let’s go to aa financials. You won’t take some time in the beginning of the year to do financial oversight. What do your thoughts here? Yeah, i think particularly for an organisation on a calendar year that has just wrapped up. You know, its last its last year. It could be a good time for the board and perhaps it a rather high level. But just take a look at what financials that has access to it. You know, the beginning of the year for the last year’s performance and then think about, you know, what needs to change in the future and then how it can arrive after those desired financial changes. So do any changes to the budget that’s been adopted for this coming here need to be made based on last year’s performance? Basically, just kind of taking stock. Obviously, reviewing the financials is, you know, an important part of board service and should be done more than just once a year. But i think reviewing it kind of that year and can be particularly important, i’m gonna have a guest next week. Diane leonard is going to talk about grant program, a grant calendar for the year, and one of the things that we’re going to talk about is timing your revenue with your budget when you expect when you’re expecting in her case, the grant revenue to come and make sure that’s appropriately timed so that you’re not, you don’t find yourself with cash shortfalls and a programming grayce program management, etcetera, timing those let’s see okay, oh, another thing with the financials to tony is that often you have boardmember zor even some gym staff members, they’re coming from just a range of backgrounds and have a variety of experiences, and sometimes not, you know, it’s not in everyone’s set of skills that they understand how to actually read financial statement something you could be really important as an organization to make sure that you have a process in place for providing some sort of basic level of training on reading financial statements, particularly for directors on denny cast members who don’t have that background, but who need to make sure that they understand the financial statements well, some people do it as part of an onboarding process with new employees or new directors and other organizations will set it up it’s kind of an annual or biannual sort of training that is available for anybody who hasn’t otherwise gone through it in the past elections. If you ah, if you’re going to be doing elections in the year, you want to make sure that you’re following your policy on elections, whatever your by-laws say, yeah, absolutely and, you know, we see sometimes organizations that have just always done their elections a certain way for years and years, and they’ve never taken the time to actually look back at what they’re by-laws actually say, and then one step further to make sure their current by-laws were actually in compliance with africa ble law right now, you’re by-laws were drafted twenty years ago it’s possible that the state law that governs elections and what has to actually be in yur by allies has changed, so can be appropriate to take a good look at what the legal election procedures are the requirements under the applicable law. Make sure your by-laws comply with that and then make sure you’re complying with your by-laws and it’s also kind of ties into the board meeting calendar we’re discussing a few minutes ago and making sure that if you do have elections that are required during this year that you have them scheduled in the calendar and notice that’s required in advance is also scheduled in the calendars that you’re not missing any deadlines, the risk there that he has some sort of disgruntled director or them voting membership organization and disgruntled member. If you don’t comply with the requirements of your by-laws or with law, then you could have potentially the decisions of the board or the or the members subject to challenge, and that just isn’t a good position to being from the organization we have just one minute left, aaron so let’s, let’s get teo, you want to review the articles and by-laws and are our purpose and mission statements? Yeah, and this is one of those things again that, you know, congested, good to counter for the beginning of the year. It was a good reminder. Take a look at what your articles say. The organization’s purpose is make sure whatever the bylaws say, it’s purposes is consistent with what’s in the articles and then take a look at what the organization is actually doing and make sure it’s still complies with the stated purposes. If the organization’s purposes have shifted somewhat over time, then it may be the right time to take a look your articles and by-laws and maybe make some appropriate revisions necessary. Okay, we’re gonna leave it there, aaron, thank you very much. Yeah, thanks so much for having me. Don’t you have a great day? I pleasure. Aaron bradrick, senior counsel at the non-profit and exempt organizations law group, she’s at aaron bradrick, and the firm is at neo law group dot com, and her boss is jean takagi at g tack. So if you want to comment on aaron, all good comments, of course, then you could you contact gene. Thank you, erin, thank you for any happy new year. So long. Thank you again by this year’s border treat with greg cohen is coming up first. Pursuant, they can train you in a thoughtful plan to reach your twenty seventeen fund-raising goals. It’s a. What they have is basically a map to your best prospects. Strong relationships. It’s, a four week webinar, siri’s there’s one a week, and it’s called fund-raising like a boss. I’m going to skip the kick reference this week, not that i was asked to skip case germans, i mean, it’s, my show, i do whatever i want. I just i’m choosing not to make the cake reference this week, and this siri’s fund-raising like a boss, starts on january eighteenth, voice cracked again. If you can’t make the live webinars they have you covered, you give access to their archive of each of the four you’ll find the siri’s fundez like a boss at pursuant dot com quick resource is training and then webinar siri’s. We’ll be spelling spelling bees for fund-raising it’s fun philanthropy. I like that philanthropy, it’s corny, but i’m not even sure i thought of it. It’s. All these things are only good when you think of them otherwise, thes puns are distasteful and hated, but if you think of it, you know it’s it’s genius, i’m not sure if i came up with this with a, i’m not sure that i saw it on their site, anyway. Philanthropy. It’s spelling bee plus comedy plus concert plus dance plus philanthropy that equals we be spelling. So that means spelling bee plus comedy plus concert plus dance equals we be spelling minus philanthropy if you move it over let’s change sign, but we’re well, we want to solve, for we’d be spelling, so keep over everything, everything else over on the left side, so don’t move it over so those things equal, we be spelling. Check out the video, the video there. Three minute video explains the whole thing highlights one of their fund-raising events. The video is at we b e spelling dot com now for tony’s take two, all right, i’m wagging my finger a little bit. Ah it’s an occasional admonition that i make around charity registration, which aaron and i touched on. I wanted to say a little bit more about your need to be properly registered in each state where your solicit donations it’s a morass, it’s awful. I wish it didn’t exist lots of people we should did exist, but it does it’s a morass because every state has its own forms and timetables and fees and definitions of what’s a solicitation, whether it talking, email or texting or u s mail, etcetera. So i’m just urging you to stay. On top of it, it is work that i do if i can help you, let me know, but it can be managed internally as well. However you do it, stay on top of it, please, because you don’t want to be the next headline. The trump foundation had a lot of problems with that. I did a video on that bunch of months ago, like, was that october november trump foundations very embarrassed that you don’t want to be the next headline. Stay on top of that and that is tony’s take two got to send live listener love the live love goes out tio, new york, new york, multiple new york, lovett, multiple new york, new york ah, union, new jersey red across the the river’s over there, the hudson river, staten island, new york. Right across the other way, actually, union and staten island. You could get to union through staten island. If you go across the verrazano and then staten island, then you go across the outerbridge, you get to union, so i don’t know if you all do. You all know each other just because you’re connected by bridges and i don’t know, stat now. Is with us, and so his union, the u k is with us. We don’t know which country and uk or it zing gland it is england, sam says, is england? We don’t know the city can’t see it korea’s with us on your haserot but we can’t see your city, but we know you’re with us. South korea always very generous. Thank you. We got hoochie minh city, vietnam and grow now germany! Good dog live listen love also to oakland, california, new bern, north carolina and, oh then go in south into obregon, mexico live listener love to you and the other live listeners podcast pleasantries over twelve thousand now. Yes, it’s the new year we’ve gone from ten, two thousand twelve thousand it’s happened. I’m ready to say it it’s it’s often enough that i’m calling it twelve thousand over twelve thousand podcast listeners each week pleasantries to you. I’m glad you’re with us and there’s affiliate affections to our am and fm station listeners throughout the country let your station no, please, that you’re listening whenever they fit us into your schedule throughout the week, i’m glad you’re with us affections to our affiliate listeners and i’m also glad that i can welcome back greg cohen he’s, a senior associate at cause effective, where he has trained and coached on fund-raising and governance for the boards and staffs of hundreds of non-profits since two thousand six, for over thirty five years, he’s been helping non-profits, including starting up and leading many he’s at greg cause the organization is at cause effective and that cause effective dot or ge. Greg cohen, welcome back to studio. I’m so happy to be here. Thank you. Cool topic. You brought it up to me late last year and i love it because we haven’t focused on this board retreats, border treats this can be valuable if you do it correctly and it could be a disaster if you screw it up that’s, right? So let’s talk about doing it right first they got don’t do things, but but just a little motivation. What can we get out of these if if we do them correctly what’s going to happen for our board? Well, this really fouls well from erin’s comments about shaping. You’re bored with intentionality. This is show has prepared, you know i’m gonna it’s it just happens and it’s beautifully coincidence, yes. So there it was on the menu. Okay, thank you. Start interrupting. So what you can gain if you think about your board is forming a high performing team? A zahren said for many of the things that she talked about, there isn’t time within the typical board meeting, particularly for areas that require reflection like let’s. Look at if our mission is still relevant to the activities of the community that we’re responding to. Maybe you’ve added knew board people and you have members who haven’t really gotten to know each other, like on any team you want people to bond, you want them to have a shared conception of their purpose, and you wanna have some ways of operating together might be the agreement on that schedule, that board calendar for the year of how we’re going to conduct our business, and what do we want to accomplish relative to the needs of the organization? So the retreat is about taking more time to reflect without the daily pressures on those key areas of governance and on how the board should perform itself as a team. Take out the bigger picture all these bigger picture items that aaron was referring to. Absolutely being more strategic and less, you know, in the in the in the forest stuck, and i’m stuck in the woods, right? It can range from how has our community changed other new populations and needs? It could be what changes in our revenue mixed dewey anticipating that’s going to be on the minds of everybody with a new administration in washington. And how do we get ahead of the possibilities and plan in advance and planning in particular as a governance function is best done at a remove from the monthly board meeting where you have a lot to accomplish in the agenda? How do you like to do these offsite weekend? How long? Give us a little flavour for right? Well, so it all depends, of course, on how much you want to accomplish and the availability of of your board. Ideally, i would say offsite someplace nice, relaxing that supports the conversation and people can into relate comfortably and there’s room for breaking out in smaller groups weekends, because that gives you blocks of time and i think it’s hard to do retreat in less than half a day. And many retreats actually go a whole day. Some organisations are extraordinary and devote a saturday in a sunday to a retreat. That’s a little unusual, but i think the more you remove it from the day to day constant context, the more you’re going to encourage people to interact and think differently. Okay? She liked to see a weekend day, right? You’ll also avoid people calling into their office checking email, you know, i mean, they you know, yeah. There’s. More of those distractions. You can control the circumstance of the meeting. That air offsite, it’s. Just a wifi ofthe exact it, of course. Those other access, but okay. All right. So what you want fairly distraction free, right? I mean, this is important. This is important time. Okay? Of course. That’s also going to depend on budget you have to spend for this. Maybe a board members home. Have you seen that? Can that work? Yeah. First for a relatively small group that can work very nicely. Okay. If there’s place tio sit around and actually deliberate, you need something like a conference table set up, but home can work very nicely. First board on the smaller side. Okay, okay. Um this, uh, could have some value around orientation for new board members. How we hardly fit that in? Yeah, absolutely, from okay, a number of perspectives, usually during a regular board meeting, there isn’t time to set context for the items under discussion. A retreat allows senior staff and bored leaders to explain a little history to put an issue into into context for new board members so that they get a better map of the environment in which the non-profit is working. Secondly, it’s really important that board members get to know each other on a social basis and interact, particularly if they’re deliberating on hard issues. It’s really good if you’ve had the chance to talk to someone more informally, you know, a little bit more about their background, what they do about their family, personal time, that makes for a stronger team, and you want to build team building activities into a retreat to make sure particularly there’s integration of those new members into what might have been, you know, a pretty cohesive group beforehand. It’s hard for the newest person to break into a club where everybody seems to have special knowledge way don’t have to do ah, walking over hot, broken glass. I love that you do? Yeah, i’m talking about what is it like? It was drew people to our board. What am i doing wrong? No, but i mean there’s, no question, a cohesive team. And you want to have interpersonal relationships that go beyond the business that’s conducted in the two hour board meetings every however often month, quarter, whatever you want to get to know each other exactly. And that’s one way not everybody is very forward and offering their opinions to establish some safety in the room for a really meaningful discussion of an issue. If i don’t really know how i’m going to be received by the person across the table haven’t built up trust, i’m probably going to be a little inhibited, particularly as a new boardmember from from knowing that i can speak my mind. Yeah, comfort with comfort level with that. Is there any favorite exercise? You have that the around team building and he, uh, like you play a little game? Yeah, all the classic ice breakers that involve won a lot of interaction between the board members and to some revealing at revealing some. Aspect of someone’s personal life that one wouldn’t ordinarily discover in the board introduction. I cross dress, you know, friends. Exactly. Exactly. That could be something. Could be a great accomplishment. I want philip boardmember to know exactly. Okay. Alright. Eso bringing drawing people out of right there. Business. And what do you do for a living and having them seeing in their full personality? Not just there. Jacket and tie image at the table. Okay. Okay. Um, let’s. See what else? What else? What else could we could we do around these do in this? Well, so retreats offer an important opportunity to develop leadership among the board, and we think planning is really important. So i know when i was an executive erect the first time i did a retreat, i waited too long. And then i realized g i need someone to run this. And the week before, i called someone who was a facilitator and said, can you run my board retread on saturday? And he said, well, what do you want accomplish? And i said, well, that’s, what i’m hiring you for and i really i recognize how unfair that was now that i look back. Because with a good border treat, you think you you wantto builds a common idea of what you want to accomplish during the day. So we like to form a planning committee of board members and staff and then a sine preparation roles so that many of the board members, if not all, get a chance to lead a part of the discussion and ah, shared leadership. Yeah, exactly. And that models the kind of back and forth and deliberation that you want to teach your board meetings. So this is a chance in a plan fashion to say each of us can have a role in guiding the discussion among our peers. So, like you rotating facilitators, friends, well, it might be on topic. So you have each chair, the chair of finances going toe provide an overview of how we did last year in finance and what the challenges are coming up in this year and that might be heavily supported by a staff person. But the key thing is it’s a boardmember who’s articulating it and the message below the the direct messages each of us can master this you like to see a facilitator? I was ah, instead of the board chair running the retreat, you don’t want to see that. I’d like to see every member of the team be able to participate in a full way without having to do that facilitator role of kind of looking down in saying how’s, this whole group interaction going that’s very demanding. Okay, we want full participation of the executive director and the board chair in discussions and save them from the facilitation role. Okay, facilitator is an outsider. It could be i mean, sometimes for the staff person broke, you know? Could be yes, it could be a fourteen year old like me. Okay. Ah, of course we a cause effective love it when people hyre outside facilitators. But if you had it a skilled staff person but that person could play that role too. I usually for the team building. If i’m working with an organization that uses that in their program, i have a staff person coming and running exercise like the ones they run with their clients. For instance. I see. Okay, we’re going out for a break. Greg and i are going to keep talking about this year’s board retreat on. Ghost. Gonna ask him to talk a little about what cause effective. Does stay with us? Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation. Top trans sounded life that’s, tony martignetti non-profit radio. And i am his niece, carmela. And i am his nephew, gino. And i am the doting uncle brillo head sometimes called tony, at least over the dinner table. Um all right, i want teo, have you explain what cause effective does greg as consultants and non-profit itself? Because it’s an outstanding organization, i refer people to you when they ask questions that they and they need help that that i can’t give, i refer them to cause effect of what you people doing over there? Great. So first of all, we have been around for thirty five years, as you say, we’re a non-profit but were organized like a consulting firm and that we have specific engagements with clients, and we work together to find a way to fund that our focus is primarily on helping groups learn how to be more effective fundraisers in the area of relationship based fund-raising so not so much grantspace ship from government or large foundations or large corporations, but more that one to one kind of fund-raising typically when on organization wants to start raising money from individual donors, and that hasn’t been their emphasis, because maybe they got most of their funding from government of foundations. Now they want to diversify, they didn’t recruit aboard for that purpose and the board is saying, whoa, that wasn’t in our contract that’s when we step in and starting from where each organization is paint the dance steps on the floor that lead them to becoming effective in reaching out and building a sense of community among perspective and other donors that’s the most common type of referral that i’ve sent to you is someone is basically asking, how do we get to the next level? We’re all event driven, and we want to have individual donors, how do we do it? I send them to cause effective great. The other area that relates particularly board retreats is that we think boards are the vanguard of that individual relationship based fund-raising and the best motor motivation for a boardmember to go out and fundraisers to be is to understand the needs of the community and the mission and be driven to raise money. So the group has the resource is to fulfill that mission in the fullest way. So to do that requires really connecting every boardmember to the conception of the potential for the organization to realize its mission if it found the resource is cool. Thank you. Talk to them that you you do. You only work in the greater new york city area were primarily focused on new york city region because our work involves a lot of coaching and being in place. We like to say we embed ourselves with a client. So were present at board meetings that staff meeting staff trainings and there’s. A lot of trust building. So the work has tended to be done best when we are local within the tri state area. Okay, i don’t know what to say for the rest of the country. There are there are we do go out and speak and share our methodology at national conferences. Okay. Everything from the junior league. Teo bi annual conference for social change. You also have an excellent newsletter that i get that julie levine, the executive director, puts out. So, you know, you can sign up for the newsletter. This is all you’ll find. Because if that door okay, exactly. All right, let’s, circle back to the border, treat staff roll what’s the staff role in supporting this. You mentioned they might. They might be facilitating or maybe not facility, but leading cem. Session more supporting the board members to do that to lead those sessions. So i think staff always in relation to board is providing the legwork and context to board members to carry out their governance work so it might be collecting data and might be helping the board members identify what are the most important issues to be discussing in a retreat. Now, particularly exactly the partnership between the executive director and the chair is is always key. But you know, the development director might work with the head of the fundraising committee to say, what is it that’s going to be most helpful to emphasize? To get the board members particularly jazz for fund-raising in the coming year or get him ready for the gala are whatever are the key challenges in each area of governance for the year in the appropriate staff person who provides support to the board members in those areas, i will say, generally speaking, most board retreats on ly include senior staff there. Ah, sometimes there’s a portion where there’s joint board staff as portion of a retreat but really, i believe boards need their own time, so and their own focus. Oh! I’m not in favor of bringing in a lot of staff to a country of their own retreats. Or they might come in for a session exactly on dh, support that somehow and then depart. Yeah, that shouldn’t be here, right to have staff come in and talk about successes in their programs, to give boardmember sze in a nice taste of mission and to get to know a key staff person better even bringing a client for that purpose. But they come, they do their piece, and then they leave. Okay, okay. If we do this on a weekend saturday or sunday, do you like to see a dinner afterwards? Should we be asking people hang around for dinner or are people more likely to just leave when the business is concluded and not stay for the dinner? I i’d like to pull the board because if you have a board that has young children, for instance, they’re the boardmember probably less eager to skip dinner with the family on a weekend. If you have a board that’s older, they may be willing to devote more time and it’s lovely to have to finish with wood dinner together that i said, check in and see what the majority of the board feels. Okay, okay? You have some ideas about things that we want toe stay away from things teo avoid in our in our retreat buy-in you don’t want people doing a lot of reporting when that stuff that they could be doing in a regular meeting, right? So that’s a tendency to say, alright, this, as i say, we want to bring people up to speed and be on the same page, so we’re going to say the same thing to all of them in the room, but what happens is that they sit as passive recipients of that information, so better as you say, provide a report and then figure out how to structure a discussion that that brings in the latest information that you want people to absorb but make them do a little reading and then use that information in deliberation during the the retreat, i will say there’s an exception, there’s a portion of it of a retreat where providing information is appropriate, which is if you’re training for a new skill. So aaron mentioned more you mentioned providing the ability to read financial statements or something for us it’s typically fund-raising techniques like doing a practice, ask for money or practicing an elevator speech where there’s a piece of training involved and we’re really conveying information that’s appropriate for retreat, but for bringing people up to date on the daily activities of the organization. Save that for report and use the time when you’re reporting for the bigger stargazing issues. Okay, you also want to be judicious about what you include so that you’re not packing too much into the day and nothing gets adequate time. Exactly so ah, common issue is we didn’t do strategic planning this year. We need to get the strategic planning process done when we have everybody together, because we’re not gonna have together again in a room for five hours for the rest of the year, so let’s do fund-raising governance, strategic planning and, oh, by the way, we’ve got a bunch of other governance things that we didn’t do, i’m going to put it all, and then people feel overwhelmed and they don’t take away the key lessons well and everything. He’s done sloppy then examine those air such big issues, any one of them could could be a five hour planning planning session. Exactly. Okay, so so you got a pair it down to just a couple. So everything gets the attention that that’s, right? And i think some key years, their touch on touch on mission, touch on fund-raising touch on how the board is functioning in its overall governance, and then you can pick some issues that are specific to the group to focus on, even have a guest speaker who relates to ah, the area of mission for part of it. And the thing is to keep it lively, have it very participatory. I like to say a successful treat is one where people are disappointed that the day has come to an end and they say, why don’t we do this more often? Cool. Let’s. Wrap it up. We just have, like, thirty seconds left. You like to see good food? Absolutely. And wine to have wine, not overload the end. Yeah, absolutely wanted to paint at the end to celebrate the success is no that’s cool. Yeah, yeah, but if you’re bringing piela people giving their time on the weekend, you want to reward them with a with a pleasurable experience. No booze at lunch. Great going, senior associate itcause effective. You’ll find him at greg cause and again, the organization is cause effective and also at cause effective dot org’s. Thanks very much, greg. My pleasure. Good to have you back next week. Digital inclusion furthers your impact and your annual grants plan it’s with diane leonard. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuant online tools for small and midsize non-profits data driven and technology enabled and by we be spelling supercool spelling bee fundraisers. We b e spelling dot com. A creative producer is claire meyerhoff. Sam liebowitz is the line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez, and this music is by scott stein of brooklyn. Thank you for that, scotty. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent go out and the green. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card, it was like it was phone. This email thing is fired-up that’s, why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s, not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for December 2, 2016: Find Fantastic Volunteers & Board Unity Or Dissent

Big Nonprofit Ideas for the Other 95%

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My Guests:

Liza Dyer, Gina Roberti, & Taryn Kearns: Find Fantastic Volunteers

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(L to R) Liza Dyer, Gina Roberti, & Taryn Kearns at 16NTC

Who is your ideal volunteer and what are your best strategies to find them? Our panel shares online and offline tips, including lots of resources. From the Nonprofit Technology Conference they’re Liza Dyer from Multnomah County Library, with Gina Roberti and Taryn Kearns from Reading Partners.

 

 

 

Gene Takagi: Board Unity Or Dissent

Should “shut up” be part of your board meetings? Gene Takagi, our legal contributor and principal of the Nonprofit & Exempt Organizations law group (NEO), returns to weigh the pros and cons of dissent on your board vs. speaking with a singe voice. (Originally aired on 12/5/14).

 

 


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Hello and welcome to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. I’m your aptly named host. We have a listener of the week. Urban stead. They messaged me. Caught your radio show today we’re a small non-profit in philadelphia. Found your show absolutely relevant and helpful. Absolutely relevant. Unhelpful. Not just relevant. Unhelpful. Absolutely. Thank you very much. They do urban farming with at risk youth in philadelphia, which i love that’s where i went to law school. Temple, temple university law school. Now the beasley school like the old, like that old show with mrs beasley the rag doll on was that a family affair with brian keith and mr french anyway? Ah, urban st they’re at urban stead and urban stead dot or ge? Thank so much, herb instead. So glad that you found non-profit radio and that it helps your work. What work? Congratulations on being our listener of the week. Urban stead. Oh, i’m glad you’re with me. I’d be thrown into pica if you forced down my throat. The idea that you missed today’s show find fantastic volunteers who’s, your ideal volunteer. And what do your best strategy is? To find them, our panel shares online and offline tips, including lots of resource, is from the non-profit technology conference there lies a dyer from multnomah county library with gina roberti and taryn kearns from reading partners very literate group also bored unity or descent should shut up. Be part of your board meetings. Jean takagi are legal goal legal contributor and principal of the non-profit and exempt organizations. Law group returns to weigh the pros and cons of dissent on your board versus speaking with a single voice not originally aired on december fifth. Twenty fourteen on tony’s take to your trump challenge. We’re sponsored by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling supercool spelling bee fundraisers we be spelling dot com here is find fantastic volunteers from auntie si. Welcome to tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference in san jose, california. This is also part of ntc conversations. We’re in the convention center in san jose. Naturally, where else? Where else would we be? And my guests? Yeah, session topic is fantastic volunteers and where to find them we’re going to meet the guests very shortly. First, have to do a shout out for the swag item for this interview, which is a very hot item appreciated by all three women on the panel. It’s ah, it’s, a red box it’s, a red box, one night rental only liza holds her movies longer than i’m a night, so this is no value to her. But gina and taryn love it, and it is from unleashed unleashed technologies. Red box promo code. One night, we added to the swag pile. And don’t walk away with it, ladies, alright, let’s, meet our guests. Liza dyer is first of all, she has the professional designation cv a certified in volunteer administration. She’s, a program coordinator for volunteers services at the multnomah county library and multnomah county, encompasses portland, oregon. And it’s, oregon not oregon. There’s no e at the end of oregon, i’ve learned that many times. Gina roberti is community engagement manager at reading partners. And taryn kearns is the americorps volunteer coordinator at reading partners. And i started closest to me. So liza is closest to me. And then it’s gina and then taran they’re topic is yes, the fantastic volunteers and where to find them. Let’s, talk down the end there, taryn. What is it that you ladies field non-profits or not getting maybe quite right with volunteers. Gino was in with the face is coming. What you got stuff i want you look it’s. Tough looking issues. You really like the question? Okay, what is it? Well, i’m sorry i directed for tarrant, but i’ll give you the follow-up if she doesn’t, she doesn’t lackluster job at it. Then you can you khun ad on? What do you mean she will do great. Karin, what are we not getting right about volunteers? I think there’s a couple things that we’re not getting quite right volunteers. Perhaps one is retention a lot of non-profits struggle with retaining volunteers, long term reading partners, we retain roughly thirty percent of our volunteers year to year doesn’t seem like a lot of volunteers. We do retain our amazing, but we’d still need to constantly invent new strategies to keep those volunteers engaged, excited and coming back for more to serve our population. You’re retaining thirty means you’re losing seventy percent of your volunteers each year. True? Yeah. That’s. The same as donorsearch a tous ticks no non-profits lose seventy percent of their donors each year. All right, gina, how did she do anything great? If anything, you’d like to add teo terrans assessment of what? We’re not getting quite right. Well, she did great. Okay, i actually think attention. So retention one problem a problem. I actually think we’re really fortunate reading partners where we have dedicated staff to focus on volunteermatch judgment. And i don’t think all non-profits have the capacity to have paid staff. So i feel like that’s you need people who are focused on volunteers and engaging them, appreciating them and developing the program. So i feel fortunate reading partners, but i know that’s not everywhere, and so i feel like that’s what we’re getting wrong in the nonprofit world do we have strategies to help people who aren’t devoted to volunteer management but have other responsibilities as well? We have some ideas for them. You came to the right place, we will have some okay way have twenty five years together, so okay, we do have some ideas, okay? Liza, anything you’d like to add? Yes, oh, something that really leads into a retention is that a lot of non-profits don’t know what they’re looking for in a volunteer, so they don’t know who they are actually trying to attract before they want to retain them. So they go out and they say, yeah, well, take anybody if you believe in our mission will take you, but you don’t really focus on what they’re skillsets is what their knowledge, their background, their availability. And so once you can do that and figure out who your ideal volunteers are, then you can work to engage them and retain. Them for the long term. But it starts with that first relationship. Excellent lead in let’s. Begin there. How how do we identify who the ideal volunteer is? Yeah, perfect. So something that you can do is create a volunteer persona and figure out who? Just like, when you do marketing personas or daughter personas, you can figure out what are the specific skills that i’m looking for and all of that khun lead into a position description. But you also need to think about. So if i am recruiting somebody who can teach computer classes, who are they? Where are they currently at? What is their availability like? So in portland, we have ah, few tech companies, not as money is down here in silicon valley, but we have a few and so, you know, do they have daytime availability? Maybe if they have a corporate responsibility program, they can come and and volunteer during their work time. But if not, well, then you kind of have to taylor, you’re programming maybe have your computer classes at days and times when volunteers are available. Okay, what should we be thinking about? A cz we build these personas? What attributes? Yeah, so you want to think about not just their knowledge and their skills, but also their beliefs or their values? Because if somebody doesn’t have alignment in terms of your organization, then you might not be a good match. So on the one hand, if i am recruiting a bunch of volunteers to stuff envelopes doesn’t matter that they believe in army mittens, maybe, maybe not. If i’m recruiting somebody to teach classes like, for example, citizenship classes at multnomah county library, i’m gonna want somebody who believes in the things that we do and making sure that they have a welcoming personality that can make sure that people feel welcome and also that they believe in the concept of intellectual freedom so people can come in, use the library. We’re not judging them. We’re not censoring anything. We believe people should have free access to information. You know, if somebody doesn’t believe that we’re not a good fit for that. Gina, are there other attributes we variables we can describe to our volunteermatch personas? I think liza covered a lot of really well, well, the age wouldn’t talk about age. I mean, yeah. Yeah. Well, i think it just varies per per volunteer opportunities like reading partners. We have one type of volunteer that we look for. So and for us, it’s fourteen, to retired is the age range which brought age, so we have a bigger audience that we can recruit for. But we also we have a volunteer opportunities monday through thursday between nine and five. So what liza was saying is, here in silicon valley, it works for us because there’s a lot of companies and they have huge corporate social responsibility departments who helped, you know, connect us to the companies, but, you know, oftentimes we’ll find high schoolers there over programmed and, you know, they’re only available between three and five or people who don’t have the same corporate culture of volunteerism they want to do evenings and weekends, and that doesn’t necessarily fit for reading part doesn’t work for you. Yeah. Okay. Okay. Other strategies for finding the ideal volunteer. Taryn besides the user, the volunteer persona. Did you talk about others in your your in your own? Do you programmed yet? Yes, you did. Okay. Ten. Thirty? Yeah. Were there other ideas? Are we exhausted that that part of it? No. I think that there’s so much to talk about a sfar strategies go if you want to get into that and, you know, separate from identifying the ideal volunteer. Okay, great. So based on each type of volunteer that you’re looking for, you need to really assess the community as faras. What kind of resource is either online or actually in person are around you, it’s helpful to be so aware of what schools are around? Maybe if any clubs meet at local coffee shops during the day. So as you get that information and create either a visual layout or just have it in your mind, you can start to target those locations for either long term volunteer opportunities or short term and fill those needs match those volunteers are available at certain times and have different interests with the needs of your organization. So what we’re gonna do? We’re gonna go into the coffee shop and start talking up reading partners and whatever organization is that they may be a strategy for the coffee shop. What if there’s a no solicitation sign on the door? Well, we’ll probably have to obey by that sign, but most places you feel like you go into a place and it’s a gut feeling that you get if they’re open. Teo connecting community members with local opportunity. Right, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Dahna other strategies? Anybody i don’t necessarily have to pick on you. You want to raise your hands? Anybody guidelines? Yeah. Another thing that you can do is you can survey your staff and find out what our who have been the most successful volunteers in the past. And so, if you say, pick your top ten percent that you would say, i want these people and i want to clone them, and i want to have volunteers at that level on lee, what is it about them? So is that their age? Are they retired? Are they high school students? So they have a lot of technical knowhow. Or is it somebody who has, you know, they are willing to just do what needs to get done? Like if you have a clerical volunteered, you don’t need somebody to go above and beyond necessarily. You just need them to be reliable, dependable and get the work done. So who are the volunteers who have been the most successful? And then you can use that to create your ideal volunteer. And then you, khun specifically target your recruitment for that type of person. And plus you this ideal volunteer that you want to clone? How do we find her? Yeah, you know, who does she know? How could she connect us to people like her? Absolutely right. Okay, okay. Excellent. We got other before we go online or not, i know you have online strategies to we’re not there yet. Other offline in real time. Face-to-face strategies for recruitment. These are excellent. I’d like to build upon that point you just made about how can you talk to someone that’s? Your perhaps ideal volunteer, maybe sametz already volunteering for you and get that person to talk to their friends about opportunities. Peer-to-peer volunteer recruitment is one of the most successful strategies because if you haven’t in, you know sametz already volunteering for going elearning organization and they can vouch for you going to tell you how awesome it is. You know, exactly when i’m teaching kids and their learning and it’s great, you’re much more likely to want to even just try it out and see if it’s a right fit for you, right? Yeah. And i think that using people’s personal networks leveraging those to create further connections is so useful. Excellent works for reading partners is that you get a lot of of your volunteers through testing volunteers with public latto personally. Okay. Anything else we should talk about? Offline. Real world? Yeah. It’s something that i saw it actually in a cafe in nashville, tennessee was a table number sign. You know, you place your order and you get a table number sign has we’re number the restaurant. It was in a restaurant, okay? Restaurant. And so i get my table number and it’s two or whatever and the rest of it is actually a kind of restaurant barbecue, you know, it was like it was like a healthy, you know, like begin. Yeah, s o they have those in tennessee as well. Although it was one of the one you were at the world. I was at the one and only you have it and you were at it. And so i get my numbers are in, and it has the number. But it also has a brochure about a dog rescue non-profit and it was specifically on the back of the tent, the number ten, it was. No, it was it was, you know, sticking up out of ah, like a metal holder and so on. Both sides that had information about volunteering a great partnership. Absolutely. Okay. Have any of you done that successfully with local businesses where they’ll they’ll basically let you have your solicitation materials? No, but like restaurant did mention that to us. And that is on my list of things that we will do next here in silicon valley. You got some places in mind? Yes. Okay. Okay. Next interview. I’ll update you. Okay? You’re presuming you’re gonna be back. Don’t don’t be presumptions will determine that in a couple minutes. Okay, uh, that’s. Excellent. You got ladies. You’re full of ideas. Anything else off line? I don’t mind if we talk more offline before we go online. Nothing else, really world. I think one more thing is another in person. Strategy is inserting yourself the organization into local community events. Say the community center is having a resource fair for non-profits maybe homeowners association or any other business to come and have a free table. Talk about what they do. Connect people that air interested from the community that’s a wonderful way. And often you, khun basically get a free space to just either recruit volunteers or spread organizational visibility. Once you create a presence for yourself and you start going to these types of events and meeting the same people over and over, they’ll say, ok, actually remember seeing this logo. I remember seeing your face, you’re here, and i like it, right, right on dh, there are community organizations, like maybe a chamber of commerce or something, exactly, uh, yeah, okay, karen, i don’t know if you know, gina agrees with very much of what you say, a lot of nodding, i say they work very closely together, we dio, she approves of everything i don’t you don’t not when she speaks, though, so you’re very disapproving of mentally, not idea, so you are okay, we believe you. Okay, okay. Okay, so let’s go online. Who wants to start? Gina, once you start, do you in the middle? Some online strategies you have for recruiting volunteers? Awesome. Fantastic volunteers. Yes. That’s a very good question. So i would say speaking for us at reading partners, we have actually always had our typical social media pieces of facebook, right? And this year our specific region has utilized twitter more. Andi, i think we honestly we have just skim the services to what we can do with our online recruitment on we definitely pay for facebook ads and things of that nature on dh has been extremely helpful. But it’s working it’s working. But you know what the problem is with that is that you need more money in order to make that happen. So it took a while to get some movement on. As soon as we got movement, we realized our budget is depleting. We had to go for the second movement. And now it’s like, what is it going to look like to continue that the ads and things of that nature. Okay, so so you were spending more than fifteen or twenty dollars? Yeah. Yeah, you’re okay. And what does that look like? Way have fourteen regions and we all need ads and our eight regions. And what does that look like for marketing budget? Ok, sorry, so facebook ads, but they’ve been valuable. You most definitely paid off. Yeah, yeah, liza, how about you and multnomah public? Yeah, so we utilise all our social channels as well. So facebook, twitter, instagram also flicker. We post photos there as well, and something that some of our volunteers participating is called a m c l hel p so m c l multnomah county library. Hel p is a selfie that you take while you’re helping or volunteering, right? So, yeah, so we every year we have a summer reading program and to encourage kids to read all year long. And we have eight hundred volunteers close to eight hundred volunteers for that program, ninety percent of which are under the age of eighteen years old, so ninety percent are under eighteen. Yeah, and those are our volunteers. That’s. You know the participants. We have over one hundred ten thousand participants just for the summer reading program. So we were looking for a way to engage our summer reading volunteers. Many of whom have smartphones and want to take selfies, and so we encourage them. Hey, take a selfie while you were at the library hashtag it this or, you know, put it on instagram and show your friends what you’re doing this summer, and so that could be a way to recruit volunteers and get them to you show their their other friends what they’re doing for the summer. What are we doing in the channels in these facebook ads or instagram? Whatever to advertise the the volunteer possibilities, what we what we saying? What are we showing, etcetera? A great regular facebook campaign reading partners, which each week we have a feature called thank you tutor tuesday we feature a picture of the tutoring question and the student they work with if both have photo permission don’t use real names in many instances, but it gives a glimpse into either of them working together or them doing something fun together. Maybe during a spirit week with cem, funny props of what it looks like for them to be volunteers, and also matched that with a quote from them about their volunteer experience that lets them speak from their own perspective and give people that do follow us on social media is chance to say okay, maybe i could do this and work with a student that looks super happy and keep with their tutor. Right? Must be other stuff we could talk about online before we before we go to the next topic. What else? Yes. Oh, at melanoma counting library. We have a monthly volunteers spotlight, which is not a new thing. Many organizations have monthly voluntary spotlights to showcase what their volunteers were doing, and what that is is it doubles as both a recognition tool and a recruitment tool. Because you are recognizing the volunteer by saying, hey, you are so great that we want to talk about you and we want to post you know, this blogger on on our website, and then we share it on our social media channels, but also when other people see that they see oh, that’s, what a volunteer does who you know is teaching a citizenship class or is delivering books toe homebound patrons. I’m interested in that not just learning about somebody else doing that, but maybe i can do that, too. And so it doubles. Is recognition and recruitment excellent, excellent. All right, i like, uh, thank a tutor tuesday. Gotomeeting every partners your own hashtag was that your idea? I think it was a collective decision. Okay, i like i like a little rations. So on this show, i ii send live listener love because show street live, i have podcast pleasantries for the podcast listeners. I’ve affiliate affections for the am and fm station listeners, you know, so i do tony’s take, too. I’m over the moon with, as listeners of the show will know, with a liberation. Okay, uh, well, should we go? There we go offline. Anything else? What? I got online on the networks go online network. So good. I want to say, i don’t know if we even mention this, but we definitely use that reading partners, you know? Volunteermatch and, you know, volunteermatch croup, mint websites get amount of our two shot out. Some of the ones that you use a helpful idea. Why am i drawing a blank? So we definitely is craigslist volunteermatch is an idealist, idealist, idealist. We’ve done volunteer center, which is more local to the francisco bay area, but we’re on many and all, especially more local, more local, you know, centered silicon valley pages. Okay, that’s been a huge help over those who know where to go or choose to go to those kinds of pages for volunteer opportunities right way, use volunteermatch and also hands on greater portland, which is part of the hands on network through points of light and so hands on greater portland is more focused on the portland metro area. Volunteermatch of course, you can search through, you know, different areas, but is more national. And so both are great because with volunteermatch if you get people who moved to portland, we have a lot of people moving to portland, then they already know about volunteermatch from their past community, and so they just switched to portland, and so we find a lot of people who moved to the area are looking through volunteermatch postings and finding us, and even if they’re not interested in the specific position that we’re recruiting for, they will then be drawn to our website, find something else, apply and then become a volunteer. Yeah, you know, i want to mention one more that is it’s probably giving us some success because it’s fairly new it’s next door and for when you’re trying to engage the community when a a current volunteer for us, lives in the community in which we’re serving and they post about it it’s that peer-to-peer but of a larger network of community members that maybe we’d never even touched, which has been a really cool thing to try out. It’s cool, it’s cool. What next? Next door next door? Yeah. Okay. All right. Go. Another one that i haven’t used for recruitment yet, but i have scene people who are seeking volunteer. Opportunities uses read it. So i have a google search alert for anything mentioning volunteermatch portland, oregon and it’s just a way to be aware of what’s going on in the area and sew something will come up and somebody will say post on reddit for the portland read it general think gina likes your ideas about to put it in her notes way steal the best ideas, okay? And and so they you know, they’ll post hey, i’m looking for a volunteer position where can i go? And then people talk about hey, you should try the oregon food bank. You should try free geek, which refurbishes, you know, older computers and gets him into the hands of people who need them. And so those air probably the two that i see most often is is the oregon food bank and freaky, but then other ones will say, oh, well, i’m really wanting to volunteer at an environmental organisations so somebody might recommend friends of trees or something like that, so yeah, and that’s another thing is that with oregon food bank, you can. I’ve personally volunteered there, so i’m a huge fan. I had a birthday party there. I had a fallen bir birthday where i volunteered and then ones on the other side, i think of the first has to be mine, to be funny calling peer-to-peer and so, yeah, so volunteering at the oregon food bank, posting a healthy on twitter and instagram, and then we went to a place called oregon public house, which is a non-profit pub in portland and had beer eso with any of those aiken then go online and say, hey, have you tried oregon food bank? Because they’re great and here’s, why? All right, let’s, just move. Teo some of the partnerships, i think my voice just broke moved too. But thirteen years old. But partnerships you talked about finding and cultivating partnerships. Now we just touched on his very lightly. We’re talking about the possibility of what i mentioned chambers of commerce when you were talking about local organizations. Is there more we can say about finding and cultivating these partnerships? To find volunteers who wants to go wants to volunteer to talk about partnership volunteering opportunities? I can certainly speak briefly more gina’s area of expertise. She’s, right? I shouldn’t say anything quite the experience cultivating partnerships, but it’s important, teo follow-up i don’t know if you need to call it a strict list of partnership planning steps, but haven’t idea of first what you can offer or what your strengths are as an organization, then see what that potential partner can also offer you it’s making sure the relationship is mutually beneficial. If you want to move forward with more of a formal agreement in the future, make sure both parties are really going to get what they want out of it and along the way, sorry, go what types of organizations are we talking about? You have some examples? Yeah, we have one of our strongest partnerships within the silicon valley region of reading partners is with the department at san jose state university here, locally it’s child in the adolescent development and their students who go through several different classes learning about various stages of child development, and they come to us. We have a program tailored to their needs as far as a service learning requirement, and their program it’s little bits is actually tailored to our curriculum and tutoring so local college you could look at college university another example of successful partnership. Organization? Yeah, new partnership we have just going on is with actually a food truck collective that’s all over the basement. Portland. I know, right? Okay. Great terminology around trucks, which you’ve gotten since i was there, but a cluster. What was it? A pod? A pod, right. That’s right apart? Yes, i heard that. It’s a cluster of trucks. You don’t call it a cluster or collection? You call it a pod, but their carts there lorts their carts, not truck that’s, right? That’s why i’m getting that wrong to not trucks the cards, but you would never say i’m going to the part of cards. You would just say i’m goingto just like on the pot. I mean, you might say that, but i wouldn’t wait. Don’t have carts here in silicon valley. Well, their truck’s, but they call them courts, owe their trucks. You put your right thumb and there’s a lot of a lot of times. They’re trailers that really there that you can’t drive them. They just have to hitch onto something. But either way, they’re called the coal carts. I’m going to the cards or the pod, but not the part of cards. Not say that you would be laughed out of portland. Okay, um, we gotta wrap this up in a few. Actually, this one fast. All right. Well, guy’s got about another minute or so let’s focus on the partnerships. What was the one you were just mentioned? The new one you were starting at? It’s called off the grid. Food trucks and group. Yeah, they have a very important emphasis on community in their markets. So we’re able to get an in with one of their markets in san jose. And we’re gonna have a regular appearance at there sunday. Food truck gathering its great. Let me turn the liza. You have any, uh, successful partnership type organisations? Yeah. So, atmel, uma county library. We don’t have too many formal partnerships in terms of volunteer, but we do reach out to our there’s, a local cohort cohort of library students from emporia university. And so they meet here in portland. And so we can send information about different volunteermatch positions that we have for them, and then they can come and get engaged. There’s also? Ah. Library media specialist program. I believe at portland community college. And so we can easily reach out to that college. Okay, so look, a civic organizations is tearing. You were saying like minded organizations where there are potential volunteers. All right, you’re gonna wrap it up. There are ladies cloudgood some excellent unison. Amazing, remarkable panel. Okay, liza dire. I have to turn. I know should with multnomah county library and know that m c l but she’s a cva so divided volunteered ministrations and the program coordinator for volunteers served asses and next to her in the middle is gina roberti, community engagement manager at reading partners and taryn kearns americorps volunteer coordinator also at reading partners. Ladies, thank you very much. Thank you. Thank you. Excellent. Lots of ideas. That’s a good resource is do i love the tools? Durney martignetti non-profit radio coverage of ntc sixteen the sixteen. Ninety cf courses the hashtag but it all stands for non-profit technology conference in twenty sixteen at the san jose convention center thank you so much for being with us board unity or dissent coming up first pursuant fund-raising like a boss that’s therefore part webinar siri’s starting in january if you like to bake, you could fund-raising like a cake, boss. Your master discovery questions major gift solicitations, prospecting and prioritising and getting your board to fundraise oh, that’s, critical board fund-raising you can’t make all four sessions, no problem, they have you covered. You’ll get the recordings info is at pursuant dot com slash training slash webinar and again it’s called fund-raising like a boss, we’ll be spelling spelling bees for fund-raising are you kicking off millennial engagement in our new year twenty seventeen do it with stand up comedy, live music, dancing and raising money and spelling. Check out the video at we b e spelling dot com now tony steak too. First, i did your trump challenge video. Now this week i have your trump challenge reduction director’s cut and the director’s cut you will find that toluca, the jack russell terrier and i have a challenge for you at your end going forward based on what tallulah and i believe might be in store under a trump presidency to lula has very good insight wait and that’s why i enlarged her part in the reduction director’s cut version both videos, the original and the director’s cut or at toni martignetti dot com and that’s tony’s take two here is jeanne takagi with board unity or descent. Jean takagi. You’re out there, right? I am, honey, i know you are. You’re the managing attorney of neo, the non-profit and exempt organizations law group in san francisco, that’s still true, right? Absolutely. And fire yourself, all right, and you also still edit the popular non-profit low block dot com, and on twitter, you’re at g tak gt a k right, all correct, okay, just like the check. Double check the biographical information every every once in a while. And plus, being an attorney, i don’t like to ask questions that i don’t know the answer to, so i knew that was all correct. All right, gene, we’re talking about unity and dissent on your board this arose from, although we’re not going to nit pick the details of this, but this arose from a university of virginia proposal that that board members silence their descent and there was a little bit shocking for some people to read in the paper when they read about ebba talking about so sad, discouraging or actually prohibiting dissenting board members from publicly expressing their view. And that was just a proposed policy that somehow got released to the public, and some people were very, very upset about it thinking of it a censorship um and that caused them once, you know, the public was made aware of it. There was all sorts of articles in the washington post and other newspapers about it, and they rescinded that part of the proposal, but they kind of added a more common governance spot after about well, you can talk about your descent publicly, we won’t. We won’t chill that from happening, but once a decision is reached by the board. The board members each have a responsibility to ensure that the board’s actions and decisions are successfully implemented. So they really downgraded their initial thought. But it was a a source of a lot of controversy at the time. And i think it’s a really interesting subject. Yeah, i love that. Some dissenter released to the public, the non dissenting policy hyre and that there that’s interesting at virginia. I just this is just a small detail, but they call their board the board of visitors. I thought that was interesting. Hey, i i i do it. Well, i don’t know what the historical artifact of that is, but it is their governing body. Yes. This’ll all go back to the days of this is from thomas jefferson, i think is the founder of via university that’s a little bit ironic and some people’s mind about, right? You know, quenching public dissent? Yeah, this statesmen who spoke out of, um and they’re doing just the opposite. But askew said it turns out they’re not doing it, that that part of the proposal was was killed. There is, in fact, value in diversity and dissent. On aboard, right? Yeah, absolutely way need tohave open discussion. And in a lot of governance, experts will say having a culture that encourages open dissent is actually one of the most important indicators of bored effectiveness, the opposite being, you know, usually a culture of group think and rubber stamping one person’s decision and all just sort of reinforcing, you know, the first point of view that comes up rather than actively debating and thinking about, you know, critically thinking about what would be the best decision of the board amongst all of the possibilities. So so every board vote should not be one hundred percent in a unanimous in fact, it’s you’re saying it’s a good sign if there’s there is disagreement. Yeah, but, you know, from from time to time and that’s, you know, a pet peeve of mine and many other lawyers that work with non-profit boards to see by-laws that say board actions will only be taking taken if there is a unanimous vote in favor of aboard actions. That’s really just chills. You know, the board from discussing, you know, individual boardmember from discussing their dissenting opinions. That’s part of some by-laws of some organizations that has to be a one hundred percent vote. Yeah, after my gosh, she is an uncommon to find consensus. A xero required vote, teo get bored. Action. Well, but consensus could be an easy majority or two thirds or something, but but you see it often that it’s one hundred percent unanimous requirement. Yeah. It’s not uncommon. I wouldn’t. I would i would say, you know, it’s, not the majority of by-laws permit that, but certainly i’ve seen several that that require one hundred percent consensus vote in order to take aboard action, and that is to promote their culture. What they feel like is a culture, a beauty. Mmm. All right, there are ways of dealing with the descent in a in a board discussion on dh valuing the honesty and the openness and the diversity if you just if you just manage and facilitate the conversation yeah, you know, you’re absolutely right. And i think it takes a really skilled chair of the board or whoever is the presiding officer at the board meetings to really encourage that. That dissent without letting it, you know, devolved into infighting and ah, and, uh, a culture where nobody wants to be there, and everybody is apprehensive about showing up at the next board meeting because there is that culture of stress and tension and disagreement. So it is a bit of a balancing act, and i think it actually like many, many things take some exercise. The effort, teo, create that culture of open dissent where, you know, people can descent. This takes place in families too, doesn’t it? Tony, especially in italian cultures, open dissent and at the dinner table, but always mine afterwards. Yeah, i went after the thanksgiving dinner at my cousin’s house. When, when i was walking down the sidewalk in getting into the car to drive home, i realized how quiet it was. I felt like i had been in a springsteen concert for, like, four hours. And then i was back at home and my ears were almost ringing. Yes. So there’s a healthy descent at least among my cacophonous family. Yeah, for sure and my part of the family. And i have ah, through marriage, some italian family as well. And yes, it is this healthy dissenting atmosphere, but it’s very vibrant it’s encouraging of discussion. Um and at the end of the day, they can move forward. So, you know, creating that culture is not necessarily the easiest thing, especially for non-profit board, who may not meet so often like the way family gets to meet andi, everything gets remedy, you know, the next time they have dinner, but when you meet, like once every other month or once every quarter on and that’s, the only time you see these people, you may be a little hesitant about, you know, starting a fight by by presenting a dissenting views. So i think it takes practice. And, you know, one way you might practise is and there’s some dangers to this as well. But in short, formal, just say creating a doubles advocate for a particular issues, you know, in a particular issue, maybe where the board all sees the thing, you know, in the same light and would all vote unanimously in favor of it. Maybe at that time assigning one person to just raise issues and take the other part and encouraging discussion to see what happens. And you may end up with still the same opinion, but ah aboard that’s learned to discuss things a little bit more. Vigorously and critically look att issues and weigh conflicting viewpoints. There’s a policy governance model from interestingly, from a married couple, the carvers that has some very good ideas for howto manage this whole process and maintain good governance. Yeah, and they’re they’re aspects of the carver policy governance model that i really like and and it is a model that encourages discussion, even passionate disagreement, i think they say to rip represent the diversity on the board, hopefully the diversity in all kinds of ways, on the board, with different perspectives in different ways of looking at things. But i think part of the model says is once you’ve made a vote, you know whether it’s a unanimous vote or if it’s a five for a slim majority vote and that’s enough to take board action, the ceo and the staff have got to treat it the same way. It’s a board decision in favor of going a certain direction and that’s what needs to be implemented. And so the carver model goes on to say, you know, if a boardmember two cents, you know, with that, well, you should absolutely record that descent. So in a five, four vote, you’ll record those who have presented their dissenting opinions, not necessarily by name. However, if they don’t want their name to be to be entered into there, if they’re minutes or public, they may feel that that might chill future board discussion if they’re not in the majority. So, you know, it could just indicate that there was a five four vote and anybody who wants to be on record as dissenting should have their name recorded otherwise, maybe not, but if if the if you do disagree with it and you want to go out and publicly say it, we don’t chill that process, you let them say that, but they’ve got to balance that with a duty of confidentiality, so they have to make sure that they’re not releasing confidential information out there. They have to be careful of not chilling board participation in future discussions. So if they go, you know, john smith disagreed with me, and he came up with all sorts of terrible arguments in favor of that. Well, that’s not going to be a healthy way to descend, you know, naming out individual board members who disagreed with you and, you know, taking down their argument without the chance for them to present the side. And then i think what’s important about the carver model. The balance is that if a boardmember disagrees, they should go on to say, on the record, whoever they’re speaking out to in the public, that the process used by the board with proper so they disagreed, but they were in the minority. But the process used was proper to get all those things out there and that hopefully we’ll create a good culture of open dissent and ability to expect dissenting views in public without harming the organization. All right, there was a lot in there that this is getting into the details. Very interesting of of good governance, right? I mean, a lot of times we talk about good governance and it stops with well, you should have a conflict of interest policy. You have a whistle blower policy document retention. But this is getting into the process of board meetings that create good governance and proper oversight. Yeah. And you know, onboarding typically take actions that board meeting. So how boardmember things air run? How their chairs, what type of discussions you choose toe have. Board meetings when in the meeting do you take your, you know, place your most important discussions? Maybe it shouldn’t be approving the board minutes right at the front where everybody, you know has the energy to vigorously discuss important issues. Maybe that gets put in the back. So prioritizing what you’re goingto, you know, discussed at the board meetings and creating that culture of open descent and possibly allowing everybody toe argue different points beforehand, circulating that in the board agenda and sort of meeting prep materials would be a very good and healthy way to get bored to be able to discuss the most important things to the organization because boards are ultimately in charge of the organization. You mentioned the agenda, and this ah, this carver policy governance model, which, by the way, you’ll find it. Carver governance dot com has something to say about the agenda who should be creating the board agenda because that could that could be a source of of dissension also is what belongs on our agenda for the month or whatever. For the for the meeting. Yeah, that’s, that’s absolutely true. I don’t actually, i’m not familiar with how, how carver’s model treats who will create the what’s? What typically done is is bored chairs. After conferring with the executive, the executive director’s, ceo of the organization developed the agenda. But i think knowing what i do about policy governance, it is openly encourage other board members to chime in as the chair developed the agenda. Ah, figure out what topics are most important to the organization and figuring out at that point how to proceed with finalizing the agenda and the meeting materials beforehand on dh that’s, very consistent with what carver recommends in there in there model, which is that the board developed its agenda. Not that the ceo create the agenda for the board. Yeah. You know, that’s, uh, i don’t wantto go too far off, but that’s sort of the problem with when the board acts by written consent because whoever drafts that that consent and circulates it is possibly planted just one point of view and argued only one side of it. And that can be very persuasive. And nobody has had a chance to look at the other side. So developing an agenda with only one point of view can make things look very, very. One sided in developing organisation melkis rubber stamped the chairs decision. Okay, we’re going to go out for a break for a few minutes. You mentioned a consent agenda for the break you’re in, george, in jail for that, and we come back. I’ll offer you a quick, a quick parole stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. I’ve got more live listener to love to send out ottawa on ontario, canada, ottawa, the capital city of canada welcome live listener lived to ottawa in china we’ve got coming. Ni hao my first guest, gail bauer, did some work in china for the great wall foundation. I believe it is. I know she did work with a couple of clients in china. We’ve got hanoi, vietnam, we’ve got turkey, germany and seoul, south korea on yo haserot turkey and germany. I’m sorry, we can’t see your cities your mask, but we know that your country is represented live listener love to you and naturally podcast pleasantries, everybody listening in the time shift wherever the heck you maybe arjun takagi the you didn’t actually say the phrase consent agenda. I put that together for you and locked you up in george in jail. But you said consent and you were referring to agenda, so i’ll give you half a break. So could we explain what consent agenda is sure, andi, you know, i didn’t realize that i did not say that i thought i was accused and i was guilty, okay, but i don’t think we’re buy-in consent agenda. Is basically a group of routine, typically procedural, self explanatory, noncontroversial decisions that the board has to make, like approving the minutes of the last meeting, approving committee actions that were very non controversial and it’s done all in one action. So rather than going through them one by one and having a lot of discussion about each one if they don’t deserve that discussion, it’s just something that should have been read before the meeting it’s all presented on the consent agenda, one person moves to adopt it, it gets seconded, approved and then it’s done and you don’t have to spend, you know, half to your board meeting talking about thes routine on controversial board actions that everybody should have read beforehand and instead of, you know, having them read it at at the meeting and wasting everybody’s time. Thank you very much. Probation granted a parole parole granted program when how do we know when a boardmember has gone too far? You suggested that its fine for board members to speaking descent as long as they’re they’re not speaking on behalf of the board and they and they say that. But when does the boardmember go, too? Far, yeah. I wish i had one easy answer to that. And i think i mentioned before, you know, balancing against being a balancing that openness against the duty of confidentiality. So not giving away any confidential information and also not harming any individual on the board or sabotaging, if you will, the board action that ultimately was taken by majority vote, even though you were dissenting on it. So if you try to unwind and unwrap it, that that’s probably not acting in the best interest of the organization could harm the organization and their four year breaching your fiduciary duties. But exactly when when you cross the line is not always clear, for example. And if you thought the boarded approved an unlawful action, both well, it’s going to be you do need to speak out. And at worst case, you need to bring it to the attention of ah, the authorities in much more common cases. Maybe it’s something if you if you feel very strongly about that, you send a private letter out each boardmember and the ceo. And if somebody asks you about it, you just say you disagreed with it vigorously. But the process used again was proper, and a majority voted the other way. And if you really can’t live with that decision, think about resigning from the board, okay, the private letter to the individual boardmember is that’s an interesting approach, but that’s discreet but still could be very firm, right? And i think it allows you to state your argument in a way that you can get all your points across the way you might not be able to do at a board meeting when you know everybody’s interrupting each other and there’s this vigorous discussion amongst, you know, five, ten, fifteen, twenty people all trying to chime in in a short amount of time. Would you be asking if you felt that strongly about something for the board to reconsider its decision and have the discussion again at another board meeting? If it’s the type of decision that can be reconsidered, maybe it’s something that’s going to be? Ah, a strategic ah plan for the future and not a contract that has already been signed on dh where you can’t back out of it. If it’s something that far off enough that the board decision can be reversed in the organization can change course without any harm, and then yes, i think the board can reconsider it if if they didn’t get a chance to hear your arguments, perhaps because the board meeting cut short and didn’t give a chance give you the opportunity to put out all your points that you thought were very important, sending it in a board letter, at least to the chair of the board. But but possibly toto, all board members and and the executive might might be the right thing to do. Do you see money? Occasions? And we just have about a minute and a half left where an outside facilitator could be valuable for for these these kinds of difficult discussions in board meetings. Yeah, you know, i think when when the board starts to disagree each other and creates this culture, not only have open dissent but of open ah hostility, yeah. So just where they can stand each other anymore, i think you really need to get a facilitator to help. Ah, figure out the process and howto get boardmember to understand their different viewpoints. You also have tio select board members very carefully, not only for for their diversity and skills and backgrounds, but also for their ability. Teo operate in a culture that that encourages dissent on where they they’re not afraid to speak out, even if they may not be in the majority view point. That’s, that’s really important in our democracy on, certainly in aboard as well. My voice just went up like a high school girl like you often voice cracked like a fourteen year old, and i do that all the time. No, but it is very important. That’s, a very, very interesting point two to bring in the recruitment process, the not only the skill that you might be seeking real estate attorney, whatever, but fitting into the culture of the organization and the culture of the board. Yeah, i i think that could even be a valid statement for the organisation when it when it, you know, think about all of the valleys that it wants to to promote is encouraging dissenting views as a core governance or organizational values. Okay, jean, we’re gonna leave it there. I want to thank you very much. You will find jeans, blawg at non-profit law blogged dot com and on twitter, you’ll find him at g tack again. Jean, thanks so much. Thank you. You have a happy holiday. Thank you very much. You two we’ll talk next month next week seven security pitfalls. They’re not sexy, but they are very important. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled, and by we be spelling supercool spelling bee fundraisers we b e spelling dot com ah, creative producers claire meyerhoff. Sam liebowitz is the line producer. Gavin doll is our am and fm outreach director shows social media is by susan chavez, and this cool music is by scott stein. Be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything people don’t really need the fancy stuff they need something which is simple and fast. 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Nonprofit Radio for October 14, 2016: Unpaid Interns & Social Appreciation

Big Nonprofit Ideas for the Other 95%

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Gene Takagi: Unpaid Interns

Gene Takagi

There’s new law on this and it’s pretty good news for nonprofits that use interns. But there are questions depending where you’re located. Gene Takagi explains the ins-and-outs. He’s our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations law group.

 

 

Amy Sample Ward: Social Appreciation

Amy Sample Ward

We look at social engagement for member appreciation or your donor campaign that doesn’t include an ask. Amy Sample Ward is our social media contributor and CEO of NTEN, the Nonprofit Technology Network. (Originally aired December 12, 2014.)

 

 


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Hello and welcome to tourney martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. My voice is cracked now that uh oh, you know that i’m glad you’re with me. I’d be stricken with duodenal atresia if i had to digest the idea that you missed today’s show unpaid interns there’s new law on this and it’s pretty good news for non-profits that use interns, but there are questions depending where you’re located. Jean takagi explains the ins and outs he’s, our legal contributor and principle of neo, the non-profit and exempt organizations, law group and social appreciation. We look at social engagement for member appreciation or your donor campaign that doesn’t include an ask amy sample ward is our social media contributor and ceo of n ten, the non-profit technology network that originally aired on december twelve to twenty fourteen on tony’s take two i cracked again to twelve years old, thirteen years old. Oh, tony, say to trump and and tc videos we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling super cool spelling bee. Fundraisers, we be spelling dot com. Jean takagi is with me. Very glad of that. Glad he’s back. You know him? He’s, the managing attorney of neo, the non-profit and exempt organizations law group in san francisco. He edits that popular non-profit law block dot com. And he is the american bar association’s twenty six eckstine outstanding. Non-profit lawyer he’s at g tak. Welcome. Outstanding non-profit lawyer. Hey, welcome. Outstanding non-profit radio broadcaster. How are you? I’m great. Thank you very much. Thank you very much. I don’t know. Have you been live? Yeah, you have. You’ve been live since since you got this outstanding non-profit lawyer award. Yes, once or maybe twice. But yes. So it is not the first that listeners they’re hearing it, but it bears repeating until twenty seventeen and then it’s old news and you’ll have to re apply, i guess. Hey, guess but this is my first time i hit the first lot of your show. So i’m honored. Was this the first time you’re in the first half? Is that right the first time? Oh, ok. That was not intentional. Well, see, these are the perks that come with being the american bar. Association outstanding. Non-profit lawyer during the’s the perks that come with it now twenty seventeen, we’ll be back down in the aisle. Squeeze you into tony’s. Take two. You get a minute and a half. Okay. No, not at all. Not at all. I love having you. You’re our longest running. You know, we’ve talked about this every every every july when there’s an anniversary, the show we talked about this, you’re the longest standing contributor, so by no means denigrate that. All right, we are we are talking about you have unpaid interns. So, um, i want to set the stage a little bit altum in in august, there’s a federal court in new york that applied a new test to dismiss an intern’s lawsuit against the hearst corporation. And just parenthetically, i think he or she is now screwed in that career that they’d better go back to school and major in something different because their their name is dirt in whatever they’re they’re majoring in now. But any case that was august and then there’s a federal court down south in that covers alabama, florida and georgia that applied that same new test uh, which we’re going to get through all this, but but the rest of the country is a little uncertain. So i just want to set the stage for you to explain to us, um what? What is the what is the problem here with non-profits and volunteer interns? Sure. So maybe if i if i take a step back to tony, you know there are employees and there are volunteers, and if your employees, you’re paid in your subject to, like, wage and hour laws and all of the rest, right? So everybody knows that and non-profits especially charitable non-profits often rely on their volunteers very heavily, and volunteers are so so important to so many non-profits, but it becomes a little bit tricky when non-profits decide they want to pay their volunteers. You know what they might call a stipend and it’s really important to determine whether by paying the volunteer, you’ve actually converted them from being a volunteer into a worker who’s paid right, which might typically be an employee. This is when you triggered all the employment, right? This is similar to what you and i have talked about with independent contractors just because you label someone an independent contractor. Or a volunteer or an intern doesn’t make it. So exactly so the legal definition. So, i mean, you know, part of you know what a non-profit might do is if somebody like that person in the hurst case said, hey, you know, you called me an intern or a volunteer, but i’m not on. I actually have gotten some sort of payments. I should be treated as an employee and, you know, the subject, all of deals, employee rights, i should be able to exercise them well, it’s not the label that created. So perhaps they have a case and there was enough of the case, and i think it might have been a class action or just multiple plaintiff sex bob um, in that case, but so labeling them a volunteer or intern, but giving them a payment might make them an employee. And so that’s, what you have to be careful of and the fallback position before all of these new cases, we have some guidance from the federal department of labor, and they just gave us a sixth element tests, and we’re not going to go through them all. But basically the internship experience has got to be for the benefit of the interns and one of the factors and that test is that the employer that provides the training can derive no immediate advantage from the activities of the interns. Yeah, and that’s a really tough criteria to place. So you’re you’re taking on an intern, you’re supposed to train them, you’re not supposed to displace any regular employees that you have, so they’re not just, like, take the role of an employee. It’s got to be for their benefit and in in that department of labor guidance which still serves most of the country the employer khun derive no immediate advantage. So it’s like that the intern can actually benefit your business, right? Not even not even marginally. Now you have the you have the six that are standing throughout big parts of the country and, well, all in detail at non-profit law block dot com. So yeah, why don’t we put in the more references in there? I hid some of them until we do this. I saw that you had your very clever. I really appreciated that you people need to goto non-profit law block dot com if they never have but and go back if you have been. But yes, you said, you know what advice for the future chicken after the show, we’ll add it after the show and you said what’s the current state or, you know, what’s new what’s the new trend checking after the show. So you you kept i love that. Thank you very much for doing that. I was really i wanted to comment, but you had comments blocked you had you don’t allow it. You don’t know your allow free discourse on on your on your block. Did you know that is that it started to become a trend on on that elearning perhaps we could talk about that another day, but we sort of get off track with the comments. Uh, really good political in every oh, jeez. Okay. Okay. I understand. All right, so but i did want to comment, but alright, so, yeah, the the this longstanding department of labor, the six test, the sixth element test, and then the different one is the new one is seven elements yet was very weighted to the in favor of the internet and against the employer. Basically is what i saw in those six yeah, well, it definitely could be read that way. Much of this is the same actually in the new test, but the big difference is that the employer can derive no immediate advantage is not in the news and it’s. More of the new one is, uh, more of a balance versus the old one. Or maybe current in a lot of places. The six elements you had to meet all six. Yeah, versus the new one is a balance. Or were more flexibility. Okay, i think i feel like we’ve done a lot of teasing the listeners we’re going, we’re going to flush it all that, you know, you know, you know what? We’re not gonna let you down, you know that? All right, we got to take our first break, gene. And this is what happens when you’re when you’re in the first segment. There’s early break. But then we get a long stretch together, so stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent. I feel like doing some live listener love good. Jean, if you will indulge me, let’s, let’s, start abroad and ah, actually, let’s, let’s start in japan. Gene. Gene, you do you speak japanese? Gene schoolauction okay, i guess. I mean, that means a little bit. Okay. Okay. Well, i we say konnichi wa am i? Am i pronouncing that correctly? Like you are very close. Cooney is that better? Yeah, that was better. Okay, um, i exaggerating it or is that good? Well, we’re got it. Okay, thank you very much. Ok. Last time you’re in the first segment. That’s the end. Of course we have listeners from japan, but we can’t see your city today. For some reason, cities are masked and same thing in career we cant do you routinely can see cities but korea? Of course, on your haserot comes ham, nida and mexico city mexico bueno, star days. Glad you’re with me in mexico city. I love mexico city’s very nice. I’ve been through there a couple times norway again we can’t see your city but norway welcome live listen love to you and the philippines philippines live! Listen, are left to you that’s a new one? Do i think i’m not sure you’ve been with us before? Beijing is with us always so gracious multiple in beijing ni hao and also san juan, puerto rico would that be a way to start? Is also a way to start is, of course, san juan wellcome back here in the u, s, brooklyn, new york and new york, new york love it, love it! Brooklyn, new york in new york, new york live! Listen love to you st louis, missouri and garfield, new jersey look at this, i love it! And uh oh, late, late check in changsha, china also? Well, of course you get knee how as well for the doesn’t matter late chicken glad you’re with us in changsha and also las vegas, nevada to get some new ones garfield, new jersey brand new lovett and las vegas. I’m not sure you’ve been with us before, okay, we’re going to do the of course with live listen, i’ve got to have the podcast pleasantries and affiliate affections, but i’m gonna divide them up today. I’m feeling avant garde so those air to come. I never forgot coming. Okay, jean thank you for for hanging in there with me. Well, i get verbose, but it’s thanks. It’s. Gratitude, i think. It’s well placed verbosity. All right. Okay, so we are. We were talking about the difference between the two tests. The longstanding six elements all had to be met versus the newer one. The seven elements more balanced and s o fairer. I thought in my that’s being very subjective but in my opinion seemed fairer and friendlier to employees. Employers sorry, friendly to employers. So, um, let’s let’s talk about the newer because you summarized and again, the details are all a non-profit law block, dot com let’s talk about some details of the newer test that that got applied just in in august. It came from last year, though, right? Yeah, it originated. So for lawyers out out there, i’m probably very few. But the appellate chords sort of determined the law because a different district court might be on different sides of and then the powered court takes it and says, this is what everybody lower than us have to abide by and and the hearst corporation case with the lower court that applied the new tests that came from the second circuit, which includes new york, connecticut in vermont. So that’s, the appellate court that covers all those three states, they came down with a case called glad versus fox searchlight pictures. And i only bring that up because that’s the black swan case if anybody saw the portman movie oh, yeah, was he was based on an intern claim from from that project. So the second circuit said that hey, the department of labor test that’s not the approach we should use anymore. They actually said the approach we adopt reflects the central feature of the modern internship, which is the relationship between the internship and the interns formal education. And they said no six elements of which all of need to be met. Aziz said before it’s seven factors that were going away and the whole idea behind this is who benefits more the employer or the intern. Okay, so there’s the balance we get, we get the way a bunch of factors and see how how each of them comes out. Is that it? Basically, yeah. And that’s the modern approach not saying the employer can’t derive any benefit, which is the department of labor test, but saying, who benefits more the employer or the intern now, is this, uh, is this an an example for people who think that our courts are activists? Now we’re getting political, i don’t do politics, so we’re not going. I’m not going to give my opinion, but ah, of whether this appropriate or not, but this and this this is basically court made law, right? Because it’s the appellate court superseding a longstanding department of labor so executive branch test yeah, and, you know, the laws are either made by our legislatures or they’re made by our administrative edges agencies, they’re executive agencies, but if the you know legislature, does it there’s a lot of discussion, a lot of lawyers involved the administrative agencies khun do it just like that, right? So they create regulations that fall within the rules, and they’re trying to interpret them and it’s only through the court that we understand how to interpret their regulations and whether there are regulations are actually constitutional are consistent with the loss of this is the balance and check to the regulations and basically here we’re balancing the department of labor’s. Right. To create the tests and say that this is this is what the statute really contemplating. Okay. All right. So one one person’s balance of oven executive. Ah, executive regulations would be another person’s arbitrary lawmaking by courts. So there’s, the there’s, the two sides. And then we leave it there because this is not a political show. Okay, um, activist activist courts. Okay, so let’s, talk about the seventy seven factors in this balancing test. Um, on go. They all start with the extent to which so there’s your balance. You balancing phrase? Glad jean, once you get started. Sure. So the first is that both the intern and the employer clearly understand that there’s no expectation of compensation. So both parties no it’s, a volunteer position. And if there’s a stipend paid, you know, that’s that’s above and beyond what was expected, the expectation is no compensation. Okay? And it is a stipend that is in aa compensation for expenses that are that are paid out by the intern. Is that the stipend? Well, the stipend can actually even be a payment. Well, it could be a reimbursement for what the internist spending on. Their own, like, you know, the even transportation expectation, right? Commuting or the stipend could just be kind of saying, hey, you know, we know you’re working here for free, and we’d actually can’t afford to keep you as an employer, and we’re going to make sure that we fall within the department of labor’s or the court idea of an intern, and we’re going to give you some money. It might be five hundred dollars for the month, for example, and an employee minimum wage would be a lot higher than that. But you’re allowed to give entrance stipends within reason of longer. They really are unpaid interns and under these guidelines yeah. Okay, again, this is one factor out of seven. So a stipend is not going to kill it, but not like the old test where all six elements had to have been met. Correct. Okay. Okay. All right. So cool. All right. So you could give a reasonable stipend, a song that doesn’t look like a salary. Correct. Okay, okay. All right. What else we got there? So we got to that. That the internship actually have to provide training. That’s going to be similar to? The type of educational training that they would get in an educational environment, like, like in the school or in the clinic or something like that. So it’s inside a real life location, working location, but it’s still going to be a training element that’s really important, which makes sense. Okay, in addition to that, it’s got to be tied. The internship has got to be tied to the interns formal education program. So there’s got to be some sort of integrated coursework or the internet’s got to receive academic credit for it. Okay, now this is the second one about the the training similar to that which would be given an educational environment that seems like i don’t know is that? Is that common? I mean, i’m out of the workforce. I mean, i i i’m i’m unemployable, nobody would hire me. I’d be too much. I’d be way too much trouble. Way too many headaches. I’d be a you don’t want me, so i’m out of this. Is that pretty common? Like there is formal training sessions in an internship besides doing the day to day work? Yeah, you know, we would recommend that that be the case. It doesn’t. It doesn’t have to be like every day, and it doesn’t have to be like, you know, five hours of the eight hours that they might work. But there has to be. There should be a training element again. It’s, it’s, it’s. Not absolutely required, it’s part of the balancing test. But having a training programme is a really good tip. Okay. Okay. And then, uh, the extent to which it’s tied to the interns formal education program. So you have that might be, you know more about the class that they’re in. You know, they might write a paper about their experience at the internship. That would be integrated course work. Or they could just receive academic credits. Instead of taking a class or a clinic at school. They might just get credit for serving as an intern at a particular non-profit. Oh, well, that’s. Very common, right? I think the school credit comment. Yeah. That’s ah, it’s something that would be very important. Teo, incorporate. Okay. If you had a client, you would recommend that their interns air getting academic credit for the work they’re doing. Yeah. Or at least having their coursework recognized that they are interning at a particular non-profit and that they’re completing some sort of assignment related to that. Okay, okay. Actually, i said if you had a client, i didn’t mean to suggest that gene takagi sze practice has no clients. That’s, not the case as you are counseling your many, many clients, you would recommend what i just said. Okay, um, all right, let me i mean, i’m going to read one. I feel i feel like meeting, um, the extent to which the internship accommodates the interns academic commitment by corresponding to the to the calendar. So you gotta weave this within. What? What the intern is doing over over at their university. Right? So you don’t want to go. Hey, i know you have a class between nine and three on monday, but we’ve got work needs. You better come out here or you’re gonna lose your job. You can’t do that. Okay. Very bad. Alright, so so the employer really does need to be working with the the academic institution. Whatever is, i mean, it could be a high school, too. I suppose there needs to be a lot of coordination. It seems like yeah. Or the intern has got got to represent what their schedule is, and the employers got to accommodate that. Okay. Okay. Sorry. That’s a good one. All right. Um go ahead. You go. You go now. Okay. What about some pictures? I don’t know. Then the next one is extent to which the internships duration is limited to the period in which they’re receiving this beneficial learning. So you can’t have an intern for five years. Who’s not learning anything beyond the first six months. It’s tied to the learning again. The primary beneficiary is the intern, not the employer. Okay, the duration should be limited. Okay? And should it be limited to the to the academic calendar year like that way? Well, it might be limited depending upon what you’re tying it to see if it’s tied to just one course, it might be limited to that course. It often is limited to the summer in between, you know, the fall and the spring semester. So, it’s, just you want to make sure that they’re learning during that period and it doesn’t look like if i could jump to the next one. I’m going to take your place and let you take the last of it doesn’t displace a paid employees jobs, you’re not just taking a paid employee position and saying, hey, we don’t have an administrative assistant for this program. We really need one, but we can’t afford one what’s hired an intern on ben, train them for two days on howto answer the phone and make copies and then let them work, you know, for a year doing right, right? Right now now if if you were challenged, if the non-profit was challenged, how would it demonstrate that one that it wasn’t displacing an employee? How would you how would you go about defending yourself about that? I think you would say that you know what? We designed an internship program in advance? We did not fill a whole unemployment hole with just somebody that we hired on just called them an intern. There was a training program that we created and established in advance with thoughtfulness to make sure that they’re learning in this program. Andi put them in this position for this limited period of time, i think that’s how you show that it wasn’t intended to displace any employees on its intended to compliment on dh, you know, for their learning. Okay, okay. Cool. All right, you go ahead with last night. You’re the guest, please. Okay, so that the last one seventh factor is extent to which the intern and the employer understand that the internship is conducted without entitlement to a paid job. So it’s not like intern for us for the summer and we will guarantee you are we will strongly consider you for a job in the fall when we’re hiring for full time positions. So as your screening in turns on daz, you’re negotiating whether they’re going to come on or not, you don’t want to be emailing or saying the wrong things. Yeah, and, you know, they might really have a leg up legitimately have a leg up when you’re hiring for a full time position in the fall, because now they have a bunch of experience, but you don’t want that to be the basis, and you don’t want to entitle them to it, so they shouldn’t have the expectation that just because i intern, i’m automatically. I’m going to have this job now. Suppose someone in the organization e mails to the potential intern during the hiring process ah, you we always give our interns preference in employment at the end of the internship. How does that how does that sound to you? Yeah, it sounds like it was the gate. The factors in the balancing test thinks so, yeah, it wouldn’t be a great fact, but by itself, it probably isn’t gonna like kill them. You know that the argument that they’re not ok, but it doesn’t help so better to do things that that help your employer than rather than don’t help or, you know, neutral. So stay away from promises or preferences or anything like that of a job after your internship. Yeah, we want to stress like this is a great learning experience for you, and we’ve designed it to be a learning experience for you that the email you want. Okay, okay, now i’m not sure we made this clear, but i want to that the maybe it’s absurd and everything that we did say so the so these seven factors is balancing test. We know that this would apply in the areas that are covered by the two, the two, the two courts in new york and connecticut and vermont, because that would be a second, that concert like a second circuit. And we know that that they seemed the same. Seven apply in alabama, florida and georgia because that’s the eleven eleven intricate. Which also said that hey, when they considered in a case on appeal, they said that tests the second circuit test. Sounds right toe. Okay, so that’s for those six states that leaves forty four states wear those forty for if you’re not in one of those six. So the best guidance they have is the department of laborers. Six element. Okay, but that still has wide application in every other state. Yes. Okay, but what if a ah, now what supposed case arises in one of those other forty four states and that and the courts in that circuit or state decide we we are also going to take this second circuit seven factor balancing test. And even though you were relying on the department of labor, we are telling our region that it’s the newer test that applies from the second circuit, then the organization will be screwed. Yeah, they might be if there is, there isn’t a higher court in those other states. Those forty for other states. If there isn’t a higher court opinion that says the department of labor test is the one that you have to use, which probably for most jurisdictions, there isn’t that decision. So right? Because so long that was into court to say, hey, we’re going to use the second circuit test tube. This is more modern sounds more fair to us and then it’s upto sort of the higher court to decide whether you know, and they’ll only take it if one of the parties appeals. So, uh, if it’s been non-profit lost on it, and then you know, the lower court said, hey, this is an employee, we use the department of labor standards, the non-profit if it wants to pay a lot of money to go to an appellate court, i could say, hey, we’re going to take it up and fight this and see if your hyre court will say, no, we should apply the second circuit test, too. Mmm. Okay, so i’m feeling bad for the people in. Well, i won’t. I won’t list the forty four states, but like my friends in wyoming and indiana and iowa and let’s, see who? Else is listening live. Wait, let’s. See nevada? Well, listeners, we got listeners in nevada and missouri and no new jersey. New york. You’re covered florida. Oh, monica lee is with us in florida, chicago, illinois. Our friends in illinois. Well, i’ve listened love to each of those places. By the way, what do we tell them? I know you’ve got advice. Yeah. So, you know, this would apply to every whatever job. Okay, this is advice for all fifty. Okay. Oh, even better. I better get a signed writing. First of all that when you hire an unpaid intern that there’s an understanding in writing that this is an unpaid position. And we talked about developing the position as a learning experience ahead of time and then filling it, not the other way around. Throw in some educational sessions during the time that might not be. Might be one a week, for example, where they get, you know, learning it could be a videotape or an online presentation or in person training by supervisors and you, like your supervisors are also paid on the difference. Are also trained on the differences of managing an intern versus managing an employee. Is going to want to do that differently, including on enforcing likes scheduling and accomodating school schedules and emphasizing the education rather than giving them a lot of menial work that didn’t actually result in any academic o our educational benefits. Okay, gene, the intern let’s. Let’s. Go back to the one right before the the educational sessions. You like them to be unrelated to the the interns day to day work. Yeah, well, not unrelated, but they should be separated out. So maybe at the end of the day, there’s an hour and you do this once a week and say, hey, what do we learn from all of our, you know, your work experience today, you know, if it was mechanical, whether it was, you know, counting, background or program management. Like what did you learn that, you know, let’s, you know, write me an essay and let’s discuss it or let’s, just, you know, hash it out. And as the supervisor of the trainer in this case could could tell them what their perspectives are and what they should be looking for, how to help their clients the best so there’s a lot more into it than just sort of doing the practical work. Okay, okay, we have just about a minute and a half left just enough time for the remainder of your advice for doesn’t matter what state you’re in. Sure, so require proof of academic credit eligibility so you don’t have to sort of do it at the back and to make sure that they actually got the academic credit but require that they’re going to be offered academic credit. Okay for the internship. Okay in-kind assess and limit their their operational duties that day to day stuff. That’s really menial again? It doesn’t mean that they can’t make copies and get coffee for you, but if that’s a big part of their job, then you’ve got a problem there. Limit the length of the intern relationship. I think the last thing i want to say is and for foundation president darren walker wrote an opinion in the new york times a few months ago, you know, saying that the internships are not a privilege, and it made a strong case for paying interns and providing a handup and not, you know, treating it as a handout, so if you do that, if you start paying your interns. You’ve got to be careful that you haven’t made them employees, so make sure that you know the department of labor guidelines, and if you’re in one of the second our eleventh circuit’s st make sure you’re familiar with those guys, flint, and we’ll have it up on our block that well, you want to go back? Well, they’re familiar now because we just talked about it in detail. Yeah, okay, but yes, more detail at non-profit law blogged dot com which you should be subscribing to and reading regularly and followed jean on twitter at g attack jean thank you very, very much. Thanks, tony. My pleasure. Pleasure having you in the first segment. Social appreciation coming up with amy sample ward first. Pursuant, they have another free webinar this time it’s on donor acquisition proven techniques to add new names to your file acquisition examples for every budget. And they’ll have strategies to convert mere impressions into new donors. Impressions with your organization this is on thursday, october nineteenth at one o’clock eastern email me tony tony martignetti dot com and i will send you the registration link. And if you can’t make that it will be archived because i know a lot of our affiliate stations may be playing this after thursday, the nineteenth we have you covered, email me again, tony attorney martignetti dot com and i will connect you with the with the archive so you listeners are covered. I got you, i got your back don’t worry about that. Um, that’s pursuant and they are at pursuant dot com to check out that webinar, we’ll be spelling spelling bees for non-profit fund-raising these are ideal for bringing millennials into your organizations work not like any other spelling bee you’ve been a part of or you’ve seen check out their video, which includes clips from events, and you’ll see that there’s music and dancing and stand up comedy and fund-raising and spelling as well, ideal millennial events. The video is that we be ea spelling dot com now, tony, take to you may have heard a couple of weeks ago, the trump foundation got punished by the new york attorney general for not being registered before soliciting in the state of new york very bad and i try to make this a teachable moment, so i explained what the requirements are. Um, in my video and i’ve got another video in the same post, which introduces the first group of non-profit technology conference interview videos, i got thirty two interviews and i’ve played a bunch of them on the show there more are coming, but there were all video too, so if you miss them here, you can check the videos or if you’re ah visual person like i tend to be more visual than watch the videos, and they are all on this first group is all on digital digital data disruption, digital inclusion, your modern digital team and digital metrics. Did you see the pattern there? Okay, my videos with links to those four ntcdinosaur o’s are at tony martignetti dot com. I was very pleased with myself. I stayed out of the politics of the trump foundation. I just very straightforward. I think i was very objective there. That’s tony’s take two here’s amy sample ward on social appreciation from the december twelve twenty fourteen show you’re going to hear some live listener love there, you know we’ll send it out. It’s erroneous, but we love you anyway. We got amy sample ward have monitored for being late. But nonetheless, she’s, the ceo of non-profit technology network and ten her most recent coopted book, social change, anytime everywhere about online multi-channel engagement and we’re going to talk about appreciation and engagement. She blog’s at amy, sample war dot or ge? And on twitter she’s at amy r s ward any without cubine well, you may have heard the west coast had a bit of a storm last night with lots of power outages, so just dealing with getting everything back online. Sorry, that’s okay? I did not hear that i’m sorry. You have you don’t get snow there in portland, oregon. Very much. It was not. No, it was actually very warm and, you know, wind gusts seventy or ninety. Some crazy high speed, actually a piece of building downtown just a few blocks from the intent. Office blew off and crashed through the fifteenth floor windows of a law office while the lawyer was working there. No, it was a very interesting evening. Pieces of a piece of a building flew off. My god, yeah, very unfortunate. Very unfortunate for that building owner that it flew into a law office. Right? They’re prepared to think that only you know, that broken building is screwed. Okay, now i understand you’re, you know you’re like, like all the contributors, your typically early, you’re not even just on time, so i understand completely. Let me ask you about something before we get to our appreciation campaigns. Yeah, and just like in the past four months, i noticed at facebook they spun off their messenger app, and at four square they spun off. They’re a nap called swarm, and i’m wondering why why it is that these huge two huge social sites would spin off two separate aps big chunks of what draws people to them. The facebook it’s the messages message i’m sorry messaging and it’s a four square the whole purpose of four square is checking in, and they spun that checking function off too. A separate app called swarm why do they do those things? I have a few different ideas, probably none of them have any, you know, piece of reality in them, they’re just totally my own experience trust your way, trust your judgment. I mean, i do think that one piece that factors in is the you know we’re all we’re using different act all the time and if i am using facebook to connect and i’m able to kind of multitask inside of their consent messages, i can post things, whatever, and then i leave facebook and i go to some other messaging app to talk to friends. You know, facebook just had fifty percent of my time, but if i’m using facebook to do that, i closed facebook and then i opened my messenger app and start messaging people there. Now facebook has one hundred percent of my time in that example, you know, so it’s providing a way for the app to be it me and focused as possible, but then still own the other nation focused parts that you know you want to do. So instead of having that all in one super multitask kind of after experience, you’re splitting that off into ap, and part of that, too, is that you know, facebook is more of an example of this than four square, but a lot of facebook users in the beginning were all using facebook on their computer where was a lot easier to kind of multitask. Have a chat, you know, send someone a message post on your news feed whatever. Well, now, you know, most people are using facebook on their phone, so it’s it’s much more difficulty to be multitasking inside of a nap. So again, you have multiple app that are all technically rolling up into the same umbrella. So it’s easier from the user’s perspective, i don’t have to import all those new contacts in new app it’s still facebook, but it’s focused on what i’m doing there, okay, that one and then you always have to factor in like, well, how are they? How are they monetizing those ap? Whether the ads, what are they selling? What’s the data they’re able to capture? And if you have multiple apse that are more focused and maybe have different different data pieces that air getting pulled in, then that’s even more opportunity, i see. Ok, and the one thing that does resonate with me eyes the ease of use of the app. The facebook app gets a little it’s a little busy so i could say i had to see that spinning. Okay, see, that is a good reason, but okay, monetization too. And andi, just time, time, time that they want you paying attention. To their they’re brand okay, yeah. I mean, if you want to think about the four square example, i mean, when we first started using foursquare, it was you could check in somewhere. I am here. You know, you could see where your friends were, and then they really started in and encouraging users to leave tips and post recommendations, and then they rolled out some features that we’re trying to see where you were and then ping you and say, hey, is this where you are? What if you do this thing here, you know, and have offers and promotions? So it became came. It became a little busy, right? So it made sense been off that other piece that’s more the recommendations and the where to go and where your favorite places. Because now that’s almost like competing with yelp, you know, give them a second app. That’s more in competition with maybe app. Those users are already, you know, have installed on their phone right and system apart a bit from that. Okay, cool. Thank you. Thank you for those insights. I find myself actually checking in a lot fewer. A lot less often now with the with the separate swarm app that’s that’s me. I don’t know, i have no idea what the statistics are, but i just thought, you know, i don’t feel like i haven’t even used it since that which happened interesting. I mean, i had a very boring foursquare news feed in which i only checked in an airport, so i did, you know, i used to only see you at airports that’s, right? I just thought you were just there all the time. Okay, well, it was a way of saying, hi, i’ve come to new york was around or i’ve come teo wherever. All right. Thank you. Let’s talk about appreciating our donors and maybe and volunteers and maybe even employees through the through the social networks. We don’t always have to be asking for something, right? I don’t think that we have to be asking for something. And i also think that really great. Ah, really great. Thank you. A really great sign of appreciation will be met with eagerness to give again or to volunteer again or two, you know, come again, wherever it was that you were an event, etcetera. So i think, you know, i have worked with people and organizations where it felt like if we’re not including an ass, you know, we can’t necessarily devote the staff time and energy to put on appeal together on dh, you know, i get that if you’re really strapped, there’s only three of us, you know, we have to make this happen, but i really think that taking that time to just say thank you really goes so much further in building that relationship, which we want to talk about fund-raising a special, especially individual fund-raising that’s really that’s really the peace, right, it’s building that relationship, you know? I don’t know that you could sure maybe you don’t mail something out that is a hard cost of male and all those thank you letters, you know, but i think there’s got to be a way, especially with social media, where it can be so much more quick and nimble to say thank you and make it feel really good. So maybe for twenty fifteen, we can plan an appreciation campaign. Yeah, let’s do it. Okay? And you have a bunch of examples we’ll get to talk about some of the examples, but what? You know this true of probably any campaign that were we’ve talked about in the past, but what do you think we should be thinking about as we plan our let’s make it what is most likely a donor volunteer appreciation campaign, napor which would be, what do we have in mind? So one thing that i think we need to have in mind is the timing of when we say thank you, i think often we always think, okay, well, we’re going to ask people for money. It’s december, right now, you know, so say everybody’s got their end of your appeals, and then when someone donates and it goes into the database, they get their confirmation email and it says, thank you, and we made sure that it was a really nice thank you letter, but it’s a confirmation email and it says thank you and we feel great because they got think i also think there’s a lot of opportunity to have said thank you before that ask went out if we if it’s december it’s the end of the calendar year, right, what if november or even that very beginning of december is when you make sure everybody that’s already donated, donated in the year or maybe donated last december or volunteered so far this year came to one of your events this year. Whatever it is, it’s important to you is a monthly member, whatever they get thanked for what they’ve already done. So when they received that end of year, ask they feel like, oh, i’ve already been recognized. Maybe i do want to give a little bit more. Or maybe i do want to come to the end of your, you know, gala, whatever it is, i think that that’s really important and some thing i don’t often see organizations do say thank you. First on dh then that people up for that ask later. Yeah, you get them feeling very good when the actors come that’s really interesting. All right, we’re going to go out for ah, quick break. And we may end up dividing this into two two conversations since we got a little short and i you know, i had an extra question for you, but we’ll get through. Well, well, great. Certainly. Nobody’s going to be short changed on non-profit radio. It just is not going to wait. All right, we got to go away for a few minutes, stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, founder of craigslist marquis of eco enterprises charles best from donors choose dot org’s aria finger, do something that worked. And naomi levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m rob mitchell, ceo of atlas, of giving. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. I like the drama in rob mitchell’s voice. Thank you. Rub some more live listen, love quick woodbridge, new jersey i love all the new jersey sabat fort lee woodbridge let’s go abroad croatia sorry, we can’t see your city. I have a friend who works for unicef in croatia, ireland, turkey and vietnam. Vietnam we can see you cities kanto and hoochie minh city live listener love out to each of you. Okay, let’s, continue thinking about r a campaign of appreciation, something that we’re always emphasizing together because you make me pay attention to it is you’re going to have to do this in the channels where your donors and volunteers are not in the channel where you would prefer to be thanking them exactly. And i think i think part of that is, um, uh, struggle and an opportunity so there’s the, you know, if we see just use antennas an example, if we see people are tweeting about their local tech club and they’re an organizer, so they’re, you know, big volunteer for us, we wantto jump right into twitter and start engaging with them and thanking them and pointing people to them and, you know, doing whatever, but then we also want to find ways where we leave that channel to make something private just for them. I think there is that thank you and recognition that’s public. Um but for example, last week, everybody on staff sat together and just passed cards and everybody wrote thank you cards and signed everybody else’s thank you cards and mailed those out to aa group of what we call community champions, you know, really, really great volunteers for us. And it didn’t take that long, but everybody physically wrote, you know, out that card and we never mail things to tech. You know, we don’t ever male things were a technology organization. So when those folks received the cards at the end of last week, we started getting emails were like, oh, my gosh, you mean, how did you even have my address? You mailed me a card. This is so cool. Thank you for thinking of me. So i thought fingers that in the moment go into the same channel. That person is and thank them and engage with them. But then find something that can be special. That’s just between you and that donorsearch or that volunteer or whatever that makes them feel extra special. Excellent. Excellent. Videos are very common. As as an appreciation method. You could do them and mass, and you could do them, maybe even individually. Which i think i think what most difficulty when we think about video is one of the most often pointed two examples of how to do a thank you to your donors that i see in block post every year is charity water and how they, you know, record all these different videos so that, you know, if i donated, i opened up my email oh, my gosh, here’s a video where someone is saying, you know, hi, amy, thank you for donating, and i’m like, oh, my gosh, they made this just for me, we, you know, most non-profits do not have the staff capacity to do that, or if we’re going to be really honest, maybe don’t necessarily feel like they have the technical skills to create lots of videos and added them and feel like they know howto get them up quickly on youtube and embed them in an e mail and send them out, you know? So i think that video khun b really personal, but i really think organizations should consider video something that can be personal because they’re being really authentic and they’re being their individual selves versus you’ve created separate videos for every single donor that makes sense. I mean, i think it’s a non opportunity for staff, whether it’s executive director, other staff to just not feel like it has to be a high production video that it’s really just me sitting at my desk, if you, you know, you sitting in the studio creating a quick, very authentic video that says thank you, and you can share that either an email or, you know, share that video on twitter, whatever that is. But i think it’s better that it’s, that it’s really authentic as it’s created versus feeling obligated to create, you know, tons of videos just so that it has people’s names in it doesn’t make sense for sure, because you’re saying that something that’s authentic, genuine, heartfelt will will come across and people are people don’t really expect to have a personalized video made for organization that can do that, you know, that is terrific, but the vast majority cannot, but everybody could be genuine, you know? I mean, i try to come across genuine on a mic and in video, and a ceo can do the same thing, and and you’re right, and staff to you you have examples of each of those thie all right, the ceo of girls inc has a very nice, very thoughtful video judy reading berg and it’s just her sitting in an office and it’s like a minute and a half video and she’s very genuine. Yeah, i actually i’ve i’ve talked to a lot of people at, you know, at our conference or other conferences where, you know, they say i’m the executive director, you know, i know that if i’m going to be in a video, of course it needs to be, you know, like in a nice setting or, you know, we don’t have a very pretty building, you know? We don’t have, you know, our offices and very nice i don’t know where that comes from that feeling that, you know, you’re the executive director and you’re going to create a video for the organisation. It has to be in some, like, beautiful, you know, sound studio. I love it when it’s literally your desk like i would if i was working with girls inc and judy has hurt you. I would say put more messiness on that desk, mate, make it literally your desk. You know, people. Maybe she’s, super neat and tidy, which i also am. I have currently two things on my death, but but maybe that’s really her desk, but just haven’t be an invitation to come in and sit down with you. You know, i think that’s, um, that’s a really great and super easy way for any organization tohave a video feel like it’s being personal, you know, you’re just inviting them into the space. Of course, if it’s on office, where you’ve got all kinds of things in there, that can be a video. I mean, of course, there’s going to be, you know, exceptions to that statement, but i do think just invite them into your office have, you know, make it feel like someone sitting down with you have someone literally in the video sitting down with you, whatever you can do to just make it feel like you’ve been brought in, you know, personally, we just have about a minute left there’s an example of a different one from nature conservancy, which is a whole bunch of staff from all over the world, and a lot of it starts with them each saying thanks to you and then whatever it is their job is and how, how the donors all support their work, whether it’s underwater, you know, forest and grassland that’s a lovely one, too, thanks to you, yeah, i love that example video from the nature. Well, we can we’ll send out these links and everything for listeners on dh i love that they use is an opportunity to highlight what staff do because with an organisation like the nature conservancy, often times you don’t even know. I mean, i want to support the nature conservancy, but i don’t know i’m supporting them because i don’t even know how to do that work. I don’t even know what you would do, you know? And so i think, it’s a great way to highlight this is actually what our organization does. These were the kind of staff that we employ to do this important work, because again, if you’re goingto follow-up later with another, ask donation request, people now have that understanding of oh my gosh, yeah, you do need more funds because this is the scale of the work. These are the kinds of people that, you know, need to be on the ground doing this. And i want to support that. We have to leave it there. Any sample ward ceo of inten, you’ll find her at amy, sample, war dot or ge, and also at amy, r s ward on twitter. Thanks very much, amy. Yeah, thanks for letting me talk about appreciation. I appreciate you so much, tony. Oh, amy, oh, my god, that’s. Incredible, thank you. I’m grateful. I’m so grateful that you contribute month after month. Thank you. More gratitude live. Listen, love check, but the podcast pleasantries in the affiliate affections i got a lump them together because sam is telling me i’m running out of time. You know i appreciate your listening, whether it’s an am fm station or in the time shift from your own device in your own time, my pleasantries and my affections to you next week. I’ve never let you down. If you missed any part of today’s show, find it on tony martignetti dot com, responsive by pursuant online tools for small and midsize non-profits data driven and technology enabled, and we be spelling supercool spelling bee fundraisers, we be spelling dot com. Our creative producer is clear myer off sam liebowitz is that line producer keeping me on schedule. Gavin dollars are am and fm outreach director shows social media is by susan chavez, and our music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and degree. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of offline as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.