Video: Upgrading Your Donors with Angel Aloma from Fundraising Day 2014
Zombie Loyalists with Peter Shankman
Live Listener Love & Podcast Pleasantries!
I’m so grateful to our 9,000+ listeners, whether live or archive. I produce the show for you. You are the reason Nonprofit Radio is thriving. Thank you!
There were a few transgressions, but nothing unmanageable. (I did have to turn off someone’s mic.) A few jibes, but no Jargon Jail.
To Our Contributors:
You’re amazing! I’m so grateful to each of you: Scott Koegler, Gene Takagi, Maria Semple and Amy Sample Ward.
You each are a pleasure to work with!
This Friday is Scott’s swan song. Editor of Nonprofit Technology News, he’s our longest running contributor, at close to three-and-a-half years! I decided to change topics (see below), and I don’t want to have more than four regulars. They are half the show and I want to keep half open for other brilliant guests.
We’ve had a good long run together. Many thanks, Scott!
In April, Cindy Gibson will join as our newest contributor–on grants fundraising. She’s principal of Cynthesis Consulting and has over 25 years helping funders (like the Carnegie Corporation) and grantees (including People for the American Way).
I love producing Nonprofit Radio and I’m grateful to everyone who has a part in this incredibly valuable resource we create each week for nonprofits.
To the officers and boards of Atlas of Giving and Giving USA:
Things have gotten heated between you.
Forbes.com dubs it a philanthropy food fight. (I wish I had thought of that.) I am extending an invitation for you to talk to each other, instead of at each other through the media.
Rather than having journalists and editors reduce your explanations to 10-word quotes, let the community hear you directly.
You each are invited to have a representative appear on Tony Martignetti Nonprofit Radio for a civil discussion and Q & A about your respective products.
The date is Friday, February 7, 1 to 2pm eastern. You are welcome in the NYC studio on West 72nd Street, or by phone.
You may ask each other questions and we’ll crowdsource questions from listeners also. I’m certain we can do this politely. If not, I’ll keep order, with liberal sentences in Jargon Jail.
You each have had guests on the show before, so you know how I work.
RSVP by Thursday, January 30. You know how to reach me because I’ve worked with each of you. Or, put your reply in the comments and let the public dialogue begin!
Big Nonprofit Ideas for the Other 95%
Tony’s Guests:Bob Evans & Rob Mitchell: Giving In 2011
Giving USA and Atlas of Giving use very different methods to report charitable giving. Giving USA is a survey that looks back. The Atlas is a forward-looking prediction. We’ll contrast the methods and hear what each has to say about last year’s giving numbers.
Scott Koegler, our tech contributor and the editor of Nonprofit Technology News, shares the buzz on video sites–many free–that help you make good-looking videos to tell your stories.
Top Trends. Sound Advice. Lively Conversation.
You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.
If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.
I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.
When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern
Here is the link to the audio podcast: 097: Giving in 2011 & Video Talk With Scott.
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No. Hello and welcome to tony martignetti non-profit radio for june twenty second twenty twelve we’re always talking about big non-profit ideas for the other ninety five percent. I’m your aptly named host. I do hope you were with me last week, i’d be in distress if i learned that you had missed motivating your board for major e-giving to start from the fund-raising day conference earlier this month, jennifer herring had advice on motivating, working with and supporting your board to help them step up to fund-raising duties and revisiting your twenty twelve prospect plan. Maria simple, our prospect research contributor and the prospect finder, did a midyear checkin of her new year’s, her new year’s ideas on your twenty twelve prospect plan from our january sixth show, we talked about the cultivation events that you promised yourself you were going to set up and there’s google lorts you’ve been meaning to get to this week e-giving in two thousand eleven e-giving yusa and atlas of giving use very different methods to report charitable giving e-giving yusa is a survey that looks back the atlas is a forward looking prediction with e-giving yusa, boardmember and atlas givings ceo will contrast. The methods and hear what each has to say about last year’s e-giving numbers and we’ll look forward a little bit, too. Then video talk with scott are scott, our tech contributor scott koegler he’s, the editor of non-profit technology news. He’s going to share the buzz on video sites many that are free that help you make good looking videos to tell your stories between the guests on tony’s take two. If you’re going to give you got to take time off to be great at giving to others, you have to take care of yourself. That’s, my block this week and that’s what i’ll talk about. Use the hashtag non-profit radio to join the conversation with us on twitter, hashtag non-profit radio. Right now we take a break, and when we returned, my two guests will talk about giving in two thousand eleven, so stay with us. They didn’t think that shooting getting ding, ding, ding ding, you’re listening to the talking alternative network, waiting to get me anything. Cubine money, time, happiness, success, where’s your breakthrough join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping huntress people be better business people. Dahna you’re listening to the talking alternative network. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is bob and rob. Bob evans is a member of the editorial board of giving yusa and rob mitchell is the ceo of atlas of giving, and they’re both here to talk about giving in two thousand eleven and look forward a little bit. Bob, rob, welcome next-gen durney good to be here. It’s a pleasure to have you, bob. Welcome to the show. Rob. Welcome back. Rob’s been on before let’s. See? Tony? Yeah, my pleasure. Let’s. Um, let’s. Start with bob evans. Um, the methodology between e-giving yusa and atlas of giving differ considerably. What? What is bob? What is giving us a cz method for assessing fund-raising last year? E-giving you’re giving us a historically is the most accurate report on charitable giving in america. Refined it’s methodology slightly over the last couple of years, but, uh, it’s still considered to be the most accurate and consistently, uh, uh, focus. Uh, various estimates are based on economic metro’s models using tax data, government estimates from the i r s and other components of the federal government and other research institutions. Okay, but there’s a big survey component, right? Absolutely. Yeah, let’s talk about the thing, isn’t it? I mean, i think that’s what it’s known for is being a survey of charities when you talk about that individual charities air not surveyed umbrella organizations, air survey ok, well, i’m really organizations such as, uh, the the council on foundations, counsel for aid education, the national center for charitable statistics of the urban institute on some other organizations like that that compiled data for various sectors of the e-giving factors. Okay? And so you do the survey at the end of the calendar year, and then and then every june the report comes out. Is that right? That’s correct so that that the report also is revised twice based on new data that comes in from especially with the federal government. The i r s so that the estimate that came out for two thousand eleven giving will ultimately be revised slightly twice more. Okay? And i know you have a revision from two thousand ten, but we’ll get to that. We’re not. We’re not there yet. You want to talk about the methodologies first and so roughly how? Many charities are represented by the umbrella organizations that you survey. Well, they’re one point two million. One point, one one point two million non-profits in the united states is registered with the irs. And then there are two hundred twenty thousand houses of worship. But but how many are represented by the umbrella organizations that you are surveying? Uh, no. Unclear it’s. Probably the most complete survey of anybody but one point, one million non-profits air not surveyed, but because of the methodology that hughes okay, all right, but you, but you don’t know the percentage of the one point one million that you are that you are encompassing in the overreaching surveys. Okay, because we’re dealing with nine nineties were dealing with other federal reports that all non-profits are required to file. Okay. Rob mitchell, uh, atlas of giving what? What’s your methodology there. Well, tony, to give you the methadone, the methodology that we have is that using more than forty two years of published e-giving data and the u s, we were able to prove that charitable giving in the u s is specifically and directly tied to certain factors in the economy and those those factors in the economy changed by sector and by source uh, and by state and so we’ve been able to prove beyond a shadow of a doubt, the charitable giving his directly tied too specific factors in the economy, not just the overall economy. We know what those factors are, and we have built algorithms when bac checked against more than forty two years of data match up at, uh, ninety nine and a half percent coefficient of correlation, this is the same kind of technology that is used in many macro economic measurements in the us, everything from unemployment to retail sales and so are are unlike what bob’s talked about, we don’t rely on surveys at all. We have a macro view of the entire non-profit e-giving sector, we break things down by nine sectors, four sources and fifty states. And uh uh, the interesting thing about our methodology and technology is that while it is useful to look back and we’re talking now about two thousand eleven, but we already have numbers we measured by month, and so we already have Numbers through last month of 2 thousand twelve, and more importantly, we have developed a forecast. Based on the realities of the factors in the economy and demographics that dr charitable giving, we have a very active forecast out for the next twelve months. Okay, we have just a couple seconds before break. So clearly yours is a forward looking and giving us a is looking back. Bob, just, well, i’ll tell you what, we’re gonna take our break. And then we’ll talk just a tad more about your methodology. And and then we’ll get into the Numbers from 2011. So baban, rob will stay with us, and i hope that you will. Also talking alternative radio twenty four hours a day. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Durney hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics has just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com this is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com lively conversation top trends, sound advice, that’s tony martignetti, yeah, that’s, tony martignetti non-profit radio and i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Dahna and with me is bob evans from the editorial board of giving us a and rob mitchell, ceo of atlas, of giving robert won’t spend. Ah, just a little time, a couple seconds really just give listeners remind listeners like, just i should say of a few of the data points that giving us a cz forecasts are are based on well, you mean the alice e-giving what i said, i said, giving us that. Yes, i’m sorry, the atlas of giving what are just some of your econometric data points? We’ll sew it. It ranges from everything from i think most people have been in the nonprofit sector for awhile realized gdpr a significant player, but it tony, it ranges from housing starts to unemployment to corporate inventories. There are a variety of factors, and depending on what sector or wet source we’re talking about, they’re they’re different things. Obviously, the stock market in two thousand eleven it was huge for some sectors and for some sources of gifts. So, um, we have specific algorithms built for each each of nine sectors, each of four sources and for all fifty states, ok, understand on dh, those sources are the different charitable missions, i’m sorry, the sources of the funders, the four sources would be individuals, foundations, corporations and request and sector and the sectors are gonna religion, education, the arts and so forth. Okay, excellent. So what did two thousand eleven look like to atlas of giving what happened between two thousand ten in two thousand eleven? Well, two thousand eleven was a remarkable year for for bounce back giving. In the united states. We recorded the national e-giving increase of seven and a half percent in two thousand eleven, and it was fueled largely by a very robust stock market increase, especially in the first seven months of the year. And you see that reflected in several things. Back-up. Just as in a couple of examples. Donorsearch vice funds had record years. Fidelity give fund. In their gifts. For two thousand eleven, vanguard was up seventy five percent. Colleges and universities are you have to do is google college and university record fund-raising sing, and you will see literally dozens and dozens of examples, everything from from harvard and stanford. Teo small community colleges who had record fund-raising years in two thousand eleven. Right on dh. How did two thousand eleven compare to pre recession two thousand seven? Well, it’s uh it’s recovered quite nicely. We’re well past prerecession numbers in terms of total giving in the u s and you know, there’s, there are some storm clouds on the horizon. Our forecast is is a bit sobering forking last quarter of two thousand twelve, we’re going to get well. Let’s not go to the forecast was wantto compare apples and apples for so and adjusted for inflation. What kind of increase did you see from two thousand? Elation? Inflation has baked baked into all of our algorithms. So we’ve got that handled. Okay, so no adjustment necessary from that adjustment. That’s seven and a half percent growth from ten to eleven. Yes. Okay, bob evans. What did what did giving us a c from two thousand ten to two thousand eleven e-giving usa says that two hundred ninety eight point four billion dollars were given to non-profits in ten sectors across the economy. This represented about a four percent increase from two thousand ten. But when adjusted for inflation, it’s only ever about a one percent increase over two thousand ten. Ok, now those numbers are quite different. Well adjusted for inflation, one percent from giving yusa. And the same number seven and a half percent growth from the atlas of giving sabat that’s interesting. What? Uh, rob, what was your total giving number? Was it near the two hundred ninety eight point four billion that giving us a found? Oh, no, we’re well beyond that are part number was, uh, three hundred forty six billion dollars given. Okay, so we have a delta of difference of about fifty billion dollars. Roughly? Yeah, okay. Anybody care to offer their thoughts on why those the percentage and the and the gross number differ so much? Who wants to take a stab at that? Anybody you know, i’ll take a bit of a stab at it, tony, i think if you go back to two thousand eight and two thousand nine and just a bit of from my past, at one time i was the chief development officer of the american cancer society and in terms of using surveys and so forth we had we had a board policy that we didn’t participate in any survey, so it didn’t matter if it was independent sector or the association of fund-raising professionals or or the non-profit times we didn’t participate. And so you had america’s largest health charity not participating in the kinds of surveys, and then there were also there’s also some there’s, some organizations that provide this information, i think the good thing about the alice of giving it that we’re agnostic we’re not subject to two thousand two thousand ten was was an interesting year because you had this large outcry from some very large organizations that didn’t do well the previous year and put give my impression is that it put some pressure on giving us a to reconsider their methodology, which they’ve now changed, but we’re not subject to that sort of thing because we’re not changing our methodology, our methodology solid, we’re sticking with it. Okay, okay, well, let’s give bob evans a chance. You know, the keeping things civil. But i think that’s interesting because the numbers and the percentages do vary so, so greatly. Bob what? What, what? What? What’s your take on this. I think the whole issue really is. How is your organization’s faring fromthe fund-raising arena today? Uh, that regardless of the surveys, regardless of the reports like atlas e-giving are giving us a it really comes down to the bottom line of how each organization is faring and how they’re, uh, seeing support uh, these are all best guesses at at the best. Well, okay, but i think, surely uses that both get atlas of giving and giving us a are reasonably up for two thousand eleven, representing the second consecutive year for increased e-giving but also understanding the two thousand seven undoubtedly was the best year for giving that was a member of two thousand seven was the start of the great recession, okay? And that’s, when everything had cascaded groundwork rob you if i could add a little bit toe weapon, uh, saying here, you know, one of the things that we’ve been able to observe for the first time, i might add, is that, um, you take a look at two thousand eleven, there are many organizations that didn’t do well in two thousand eleven, and the reason is that if they are heavily weighted on relying on small gifts from lots of lots of small gifts from lots of small donors, they’re tremendously impacted by continuing i unimportant. On the other hand, colleges and universities donorsearch advised funds, arts organizations and others, not nearly so affected by high unemployment numbers but very favorably affected by favorable stock market value. So there are the charitable giving economy contains a lot of moving pieces, and the fun part for us is that we’re now able to identify what those moving pieces are and how they’re how they’re affecting individual sectors and individual sources, and bob is exactly right. It all boils down to, regardless of what we say or what giving yusa says says it boils down to how are you doing? And what will you be doing in the next in the next months and years? Sure, i think, though, that you know, if a charity wants the benchmark against something, it has it’s got a broad spectrum tio to benchmark against because it’s either one percent increase or seventy five percent increase. So depending on how you did individual, you could sort of you could say, well, we’re doing much better than the giving, yusa says. Everybody else did, but not as well as atlas of giving says everybody else did fair enough, but i would also add that in terms of benchmarking and part of the reason that i created the atlas of giving was because at the time that i was a fund-raising practitioner and being evaluated evaluating my staff of value, winning my programs and being evaluated myself it’s very difficult to have that kind of evaluation that comes out so late and doesn’t correspond to my fiscal year, so our benchmark is solid and consistent. Once you set the benchmark, then you’re measuring velocity and trajectory, and our benchmark comes out monthly so that i’m able to compare it to my fiscal year or practitioners compared to their fiscal year, and they can keep a monthly benchmark rather than having to wait till the end of june following the calendar year to find out okay, what the benchmark might be okay, but that’s rob mitchell and he’s, the ceo of atlas of giving and also my other guest is bob evans remember the editorial board of giving us a and we’re talking about last year’s numbers let’s move to some of the sectors bob, you and atlas, i should say you and giving us a agree that hyre ed and donor advised funds did very well, so big increases in two thousand eleven. Absolutely, i want you to talk a little about that. Why? Why you think that is? Well, i believe tremendous growth of dollars for donor advised funds is a reflection of support from middle income america in particular, who are you talking away dollars in donor advised funds because they haven’t been satisfied with the transformational projects that non-profits air presenting their banking future charitable support so you think charities or not, motivating donors sufficiently outside hyre ed, i think even in hyre ed, i think all of the categories in the nonprofit world have to reexamine what they’re asking of donors, and they need to be showing impact in transformation, and then we’ll end up seeing better. E-giving rob mitchell, what’s your take on the two sectors well increased, i think first of all, back to donor advised funds this extraordinarily good year, you know, seventy five percent increase for vanguard, eighty one percent increase for fidelity that can’t be a one year change like that cannot be explained by a change in sentiment donor-centric mint, it is specifically tied to the economy to teo economic and demographic factors. I think that what bob saying played a role, but i don’t think that was a major. Role i think the major role was the ramp up in the stock market buy-in in two thousand eleven, but why would that money go to dahna advice funds instead of directly to one of the sectors that i do not have an explanation for it, actually, and that’s, where bob is saying that he feels charities or not, people are giving, but they’re not giving directly to the charities, right, bob? Because charity’s air not motivating and moving donorsearch efficiently, i think there’s another factor to and that is when you look carefully at some of the people who are creating or funding donorsearch vice funds, they’re doing it in lieu of creating family foundation shin i wouldn’t be with that, okay, that that that major dollars going into donorsearch vice funds enables donors teo beam or anonymous i having less paperwork to file and on considerably cheaper. Setting up a private family foundation is a very expensive endeavour, right? And it requires a lot of legal activity to write on dh considerable oversight and there’s the required spending let’s, let’s look a little bit a new area that is losing market share consistently. Bob will just stay with you religion is suffering right and has been for a while a tte one point half of all giving was directed teo houses, of course. How long ago was that? Half probably about twenty to twenty five years. Ok? And how about now? What’s happening? Thirty two percent of all reported e-giving goes the houses of worship. And how does that compare to last two? Two thousand ten down down about how much? Uh, it’s down a couple of percentage points down in total dollars as well. Okay, especially the pie has gotten bigger. Okay, rob mitchell, what is what is the palace of giving see around religion? Well, we’re religion is still it gives to religion overall are still growing. We’re not showing any decrease, but they’re not the proportionately speaking e-giving growth and religion is not keeping pace with the others declining. In other words, declining market share is definitely declining markets here and their three reasons we believe for that. Well, tell us just one, because we only have a couple of minutes and i want to look a little look a little ahead with you two. So give us your main reason. Well, demographics have changed. Their church membership is declining in the u s that’s that’s one okay, important and younger people are not as motivated by religion or or its institutions at least a zolder people alright and their religion this past year was greatly affected by on high unemployment because they rely typically on lots of small gifts from okay, rob mitchelson, i think the other factor too, is that houses of worship for the least sophisticated in their fund-raising technology and an approach and expertise and complicity of america have not been trained properly like seo fund-raising not a sophisticated intelligent. Okay, all right, all right, rob, we take just maybe thirty seconds or so since yours is a forward looking model. What’s your forecast for two thousand twelve. So the calendar year forecast updated just a week or so ago is that we’re looking at an increase of four and a half percent for total national e-giving in two thousand twelve dahna the unfortunate part is that we probably have experienced the best growth we’re goingto have were showing that e-giving growth is going to begin to decline dramatically in the last quarter of the year and looking ahead of the first half of twenty thirteen, uh, things could get pretty ugly. We have to leave it there on ugly note, but there are brightstep lots, and we talked about those as well. Bob evans is a member of the editorial board of giving yusa. Rob mitchell, ceo of atlas, of giving gentlemen, thank you very much, thank you, tony. Thanks, bob, thank you all, bob. Thank you, rob. Thank you as well. Right now, we take a break when we returned tony’s take to stay with you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com duitz welcome back, it’s. Time for tony’s take to my block this week is if you’re going to give, you got to take time off. You all work in the charitable sector in some respect either ceo or fundraiser or boardmember or something else. But the charitable sector, by definition is, is giving and in order to be most effective at giving to others, i believe you have to give to yourself and take for yourself. And what i blogged about is taking time off whether your work is in education or shelter or giving a voice to the marginalized. I believe you’ll be better at it if you take time for yourself, and that may be just something like word games or crushing an afghan, um, or doing puzzles or maybe a full vacation, but whatever it is that you need to take care of yourself, i suggest you do it for me. It’s a lot of running and some weight lifting, and i have ah, second home and i have a lovely hot tub there. So those are some of the things that i indulge in whatever you choose to indulge in, please do it without a phone next. To you, break away from the grid, go offline and take time for yourself. And that was my block this week, which is at tony martignetti dot com also want to remind you that we have a linked in group. You can give me direct feedback about the show if you have suggestions for the show suggestions for guests or show ideas even without a specific person, please, the linking group is a perfect place for that, and that is tony’s take two for friday, june twenty second, the twenty fifth show of the year and in three weeks on july thirteenth, my one hundredth show coming up just three weeks and scott was going to be on that show. Scott kottler how are you? I’m good. I’m preparing for the show right now, tony. Excellent. Ok, well, you actually should be preparing for the current show right now. Oh, i forgot about that. All right, scott koegler, of course. Our regular tech contributor and the editor of non-profit technology news, which you will find at n p tech news. Dot com. And this month, scott and i are talking about video. How come, scott wise video? Why is video? Important? Uh, all you have to do is look at you to see that number one. It is popular medium. Everybody wants to be. I have video and produced video, you know, it’s kind of the fulfillment of of a youth dream for a lot of people. A lot of a lot of frustrated actors, frustrated actors and directors. You mean absolutely, absolutely. Okay, but but it can be valuable in telling your your charities story. It could be valuable in in a lot of places, certainly on the website and sometimes just as kind of a lead in as being something active. Your log in page on your main screen, people like to see things moving. Obviously. Okay, so the trick is, you know, putting something out there, that’s worth what’s the hard part, okay? And i want teo tell listeners that tech soup had a webinar caldnear non-profit video one o one, which are social media manager regina walton found and we’re going to put a link to that women are which is a video on the facebook page and also in the linked in group after the show. So look for that tick soup. Thanks. You blink. So, scott, there are sites that will help people with video, you know, video isn’t necessarily what we normally have thought about his video, another somebody sitting in front of a camera or even motion pictures, if you will, it can be still pictures kind of assembled as a moving slideshow, maybe even annotated with voice or with that ak ground music. So there are a lot of things that pass for video, and they don’t have to be unnecessarily difficult to do, and i think that’s the main thing here is they shouldn’t be tough because if they are tough and you’re not an expert at producing them, then they’re they’re not going to be worth while watching. Okay, you gotta watch out for that, especially if you’re putting him on the home page of your of your of your blogger or your charity’s website right now, it’s a lot of us now, you know, is were attending events or just just doing things are our phones with us that have cameras in? Then we carry little video recorders or your cell phone and has a video camera and it’s and so there it turns out that there are lots and lots of real short length video or just still images. I mean, just look att facebook, facebook now houses. I think the last number i saw was that sixty percent of all the pictures ever taken ever and are on facebook pretty stunning. That’s incredible, yeah, crazy that’s an end and youtube i don’t know something like there are tens of millions of upload to youtube a day zag goring number of video uploads their alright but right and so and so we all have these devices that you’re talking about. Everybody’s got a phone so it’s like p r in your pocket, right? When when? When your charities doing something documented and so what kind of help can you get teo to create? Ah, moving slideshow or or a video on the web? There are many applications there things like i photo and there’s, i think it’s my movie and there’s a win win movie or when editor stuff like that. So depending on the platform that you’re on you khun, just look in your in your program files and find something there and those who work. Those were pretty good they can take your video clips. And you can kind of piece together what they still rely on you doing something and being a little bit technical and saying, ok, how do i put this year? I don’t make transitions between images or between video clips on howto synchronize music and there there are several either free or pretty inexpensive talking about either free or maybe for fifty dollars a year. Um, maybe up to five hundred dollars, you know, if you really want to get some superb results, kind of list off a couple of them, but yeah, that’s what? I love to go free and wait because this right, we haven’t. Article of this on on pitak news. Just go there and look for the for making videos. But the first one talk about an emoto hay and i m o tio dot com and essentially you go there and you log in and create an account. Then you could get the free account just to test it out. The only difference, really, between free and paid account the length of the video think free videos, thirty seconds or something. Which may actually be plenty. Yeah again for for a website the banner on your home page people aren’t going to sit and watch a two minute video, i don’t think, but right thirty seconds and then i mean, there, there for another reason, but something that’s engaging and, like you said, may even just be a slideshow thirty seconds is probably enough, and for a small charity, you know, you stick with what’s free. So the ladies all work is that you assemble your pictures, whether they’re on facebook or or flicker or, you know, one of the other photo on video sharing sites, and then you log into francis an emoto and you say creative video, and then it says, ok, what do you want to include in your video? And you simply select the images that are already uploaded? Or you can upload new ones if you have them on your computer, so it makes it really and, uh, at that point, then you pick a theme, so if it’s a party or if it’s an event they have these pre configured seems ok, and they also have pre configured music. So in essence, you khun select, you know, twenty or thirty images or a couple of video clips, uh, collect them together listselect style listselect music and the service will go ahead and create a set of trans so what’s, really magical is synchronized. Those with the beat of the music, which is something that would take a lot of time manually. In fact, that’s just bringing the transition manually is beyond what i what i ever do with my videos. So so it’s really value and getting some high production value from these, okay? And you can do that that’s an emoto dot com. And you could do that for free for up to thirty seconds. I think the Numbers 30 seconds. I don’t get me wrong. They’re but a short. All right, is there? Ah, you have others there’s a couple of hours and i just kind of rattle these off. I’m less familiar with, um but i know that they have the same basic kind of thing. You upload pictures and that creates it. Does other work for you. One is gulag ster g l o g dafs e r. Okay, i happen to know that one. That one does have a free. That one has a free offering also, right? Yeah, i think i think that’s. Actually, all free. Okay. I don’t think paid offering. Okay, uh, there’s one called kids. Okay, i o a and that has multiple levels. Has got a free version and also has, i think it’s fifty dollars for two years. Okay, so that’s pretty so free or cheap. I mean, twenty five dollars, a year. He’s. That thing that looks good. That zoho there’s there’s. Another one called duitz. Stupid flex flex. I’m not sure if they’re supposed to mean stupid or stupendous, but u p l i x and that’s. Actually. Probably the most expensive one, but also has a lot of additional capabilities. But it’s five dollars per month. Basic price all the way up to almost sixty dollars per month. Yeah. Okay. So, you know, you have to. I want to get some experience before your excellency. Yeah, okay, but they still have a little cost offering. And ah, bunch of these air free. Okay, excellent. Actually. So i tell you what, we’ll put links to all those on the facebook page and also on the lincoln group as well as that text webinar that i that i mentioned earlier. So we look for look for those resources on the facebook page and linked in group um, well, so we still have more time. Scott, what were going to say about video what’s your advice? Do it. I would say media mean, everyone takes pictures of their events of their staff if you just want to show, you know, pictures of the causes that you’re supporting, gather them together and just do something you’ll probably get well, you definitely get some experience. You may get some good feedback from the people that are watching and that’s kind of where you take it from there is, how did they do? Did they get it enhanced the site that people like it has been asking for more or different kind of content and just say the first thing to do is just put something together, get it up there and see what the reaction is, okay? And setting up a youtube channel is a pretty simple endeavor, right? If if you don’t want to put this on the block. Sure, sure, youtube channels a good thing, but like anything, it’s, youtube channels depend on kind of regular updates, just like if you’re putting together a vlog, you have to make it change the add things to it on a pretty frequent basis. And that’s that’s, that’s what the youtube channels are all about other that you can certainly store videos on youtube and then, you know, present them on your website on your block. Ok, right. So so you could have multiple videos now that we know we can do this for free. And we know that a short video is works fine, and we know that these sites are so full featured, we could end up having numerous videos and, like you said, save them on youtube and then rotate them, rotate their appearance on the block her you could also post them as updates. You know, people love to see themselves, right? Well, most people like to see themselves as long as they’re not doing crazy things. But if you have events, i think that’s probably the very best use of these is to have events, uh, walk around with a camera or with a little with your phone, and you talk to people on record what you’re talking about and then kind of peace together, right? As videos and yeah, those become real popular. Okay again. P r in your pocket. It’s. There we’ll take a break. We’ll take a break, and when we return, scott koegler stays with us, and i hope you do, too. Talking alternative radio twenty four hours a day. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific yes, who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a. M eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Talking. Welcome back to the tony martignetti non-profit radio. We’re talking about video with scott koegler, our regular contributor and the editor of non-profit technology news, which is that n p tech news dot com scott so since everybody has these phones, i mean, we could be empowering people within the charity who work for us or volunteer for us. They could be composing video no, exactly, or at least contributing. So if again i go back to the event situation, if you have a bunch of people there, which i guess is really what you want. Anyhow, it is an event. Yeah, hopefully it is not standing in a room like yourself, right? Right? So have people walk around and make their own to make their own little video clips? Have them document what is going on? And at the end of the event, uh, sent out an email asking everyone for their whatever their contributions might be on. Then you’ve got not only fast that you’ve got a diverse range of of the points, and i’m thinking, not unlike what what couples do at weddings. You could probably put some low cost video device on tables or something at the event don’t know. Is there such a thing of low cost video capture device? I’m sure they don’t, you know depends on what you call low cost, probably fifty dollars or so, but i think i think it’s a pretty good assumption that that half the people at any given function i’m goingto have video enabled smart bones. Oh, yeah, yeah, right, they’ll have their own as well, right? Yeah. So that’s, you know, that’s planning what you want to do is, uh, kind of in the invitation or in the announcement or along, even on twitter, if they’re live blogging, be sure you get get the announcement out that once you’re done worth your images and your video, send them here and, you know, a lot of the phones will actually take take images and videos and send them right there, right? When, according to your phone, it’s already connected to the internet. So say, share and you share it off with a particular destination email account. Okay, excellent. And then you’ve got, um, you know, pretty much, right? What? Okay, every once in a while i don’t know if you if it’s you stopping or we get well, a little sound. You sound like darth vader. I don’t you probably you’re not doing a darth vader imitation. Our impression, are you? Well, i’ll take the helmet off here. Okay? I’ve seen pictures of you. You don’t look like darth vader to me, but which is, which is, which is a positive. Okay, but just it’s nothing you’re doing. I don’t think, but just in case the listeners are concerned. But he’s not doing a darth vader impression and way here, it also but there’s really nothing we can do about it. Okay, so, yeah, i was going to ask you about sharing the video. So what about are there other other ways of sharing the video? I mean, if the phone is not enabled to share that way, or maybe the video is too long, i know i face that on my phone. Sometimes i can’t share a video that i’d like to what’s what? Maybe drop box or something? What’s. Another way of getting video back to the charity. Sure. First of all, you have to get it off your phone on and i’ll leave that to yeah, the knowledge of the person with the phone. That’s probably want to do to kind of figure out what it’s for for many different phones were basically, somehow you gotta plug it into your computer and move that that video file over to the computer. And then, of course, you can email it. Um, you know, one of the things you talk about there’s the size of the video files, right? And that’s typically what prevents you from sharing it from your phone? And i would suggests that any video quick should be under five seconds overviewing walk home. Recording video. Yeah, because you’re looking at a little clip, right? When we put this video together, if it’s only going to be thirty seconds long, how long can each individual could be? Uh, right. Okay. I was envisioning. Yeah, i was thinking of longer clips, but now, right. Okay, so you want people to send you a bunch of short? Sent a bunch of short clips, right? And you see, here is a little secret. If you look at any video production movie, a television production, anything, just take a look and see quickly the scenes transition. You’ll find that most most scenes, uh, except for soliloquies or something like that are really just a couple of seconds. So it’s not unusual. It’s it’s the norm. In fact, they have very, very short video clips. Okay, all right, well, this is why scott koegler this is why you’re the the show’s technology contributor. You’re thinking about these things, andi. I was so my thinking was erroneous, all right? And, you know, you could empower volunteers as well. Oh, are people who are benefiting from your services? I mean, they could be armed with a video phone, right? And those are the kind of tell your story kind of thing. So if your if you are let’s say you’re an animal shelter and you got volunteers at the animal shelter or you’ve got people who have a dahna dead animals, you know, every one of those with a story unto itself, many of them may be, you know, pretty inspirational. So if you got your animal home and it’s working out great, you know, ask them to go ahead and take a shot of the of their situation and send it in you. Khun chop it up, put some pictures in it and added to it, you could have a simple contest like tell, you know, tell us your story in twenty seconds or thirty seconds, right, exactly on have a small prize for people or something. All right, all right, excellent way have just about thirty seconds left. Any parting suggestion you want to leave people with, uh, i would say the biggest thing is just do it, do it out. Do it. Um, you know, take videos, take images and intermix both of those things together. Don’t do one or the other, although if all you have is his images that still works. Okay, you get out there. Excellent. Good to talk to you, scott, and we’ll talk to him three weeks on the hundredth anniversary, our hundredth show. All right, thanks, tony. Take care. Thank you. My pleasure. Also, my thanks, tio, rob mitchell and bob evans for being guest this week. Next week. Board effectiveness. Gail gifford is the author of making your board dramatically more effective starting today. But you’ll have to wait till you hear the show you can’t you can’t start today, so next week you’ll be able to start today or the day you hear it. So actually, maybe she should change the name of the book, i don’t know, but that may be overreaching anyway. We’re going to talk about making your board more effective, starting quickly with gail gifford next week, and i’ll have a fund-raising day interview with paul clolery he’s, the editor in chief of the non-profit times we’re all over the social networks, you can’t make a click without smacking your head into tony martignetti non-profit radio you want to know who’s going to be on the show? Sign up for our weekly insider email alerts on the facebook page we’re unlinked in you can offer ideas for shows and make comments each week and look for the resource is that we just talked about with scott on facebook and linkedin this week. 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Big Nonprofit Ideas for the Other 95%
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Features editor for The Chronicle of Philanthropy, Holly talks about her coverage of possible shortcomings in Giving USA’s research methods that led to rosier-than-reality estimates of 2009 giving in last year’s report. She tells us what she and others are looking for in this year’s report on 2010 giving. My interview with her was recorded before the 2010 report was released.
Scott Koegler, editor, Nonprofit Technology News. Scott, our regular tech contributor and the editor of Nonprofit Technology News tells me what Google for Nonprofits offers, how to qualify and why it saves your office money. But, there are caveats.
Here is the link to the podcast: 046: Giving USA Data Integrity & Google for Nonprofits
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Welcome to the show. I’m your aptly named host, and this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I hope you recall last week i had larry sharpe, we were talking about smart sales training strategies to kick start your fund-raising larry is the director of neo-sage, and he transformed corporate sales lessons into savvy and easy non-profit fund-raising ideas for us. This week, a conversation with holly hall she is features editor at the chronicle of philanthropy will talk about e-giving yusa what some shortcomings may have been in their research in the past, and what she’s looking for when new numbers come out that are expected this week and also some predictions forgiving this year, which is looking up also, scott koegler joins me google for non-profits the editor of non-profit technology news and our regular tech contributor explains what’s offered by this program and how it will help you work smarter and save a lot of money. But there are some caveats about working in the google cloud on tony’s take, too. I’ll talk about the irs auto revocation list it’s out and what if you’re on it and want? To get off it, i blogged about it this week, and we’ll talk about it on tony’s. Take two, all of that, this show, we’ll take a break right now. Then i’ll be joined by holly hall. Stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Hyre xero. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is holly hol. Holly is features editor for the chronicle of philanthropy. We’re going to talk about giving us a numbers that are expected this week, just so you understand we are recording on tuesday. You’re going to hear this show on friday, june seventeenth, the numbers are expected to come out actually today, which will be tuesday. So we’re doing a little bit of predicting, but mostly we’re going to be looking at the past and seeing what we expect for the numbers that do come out or certainly are expected to come out this week. Holly hall, welcome, thanks for having me, tony pleasure to have you ah, last year, this time last year, in june of two thousand ten, you were questioning some of the conclusions about two thousand nine fund-raising before we get into those questions about the two thousand nine fund-raising why don’t you just explain what e-giving yusa is for people who may not be aware of the report? E-giving usa is the annual tally of all philanthropic giving from individuals, foundations and corporations to american charities and it’s it’s, conducted by the center on philanthropy at indiana university and commissioned by an organization of fund-raising consultant that’s e-giving yusa. Right, well, the giving e-giving institute, right? Okay. And to be fair, it is an estimate. Isn’t that right? Okay, and then they get further information when iris numbers come out later, but but we’ll get to that. Okay, so this time last year, there were some questions about specifically about the individual giving Numbers in 2009 can you explain what your concerns were? Well, individuals make up the lion’s share of all charitable donations, right? About seventy five percent, right? Correct. And giving us, they found that individuals contributed more than two hundred twenty seven million um in two thousand nine, which was about the same as two thousand eight. And we kind of question that because we’re calling around the country and finding that charities were struggling, and other studies also showed a big drop in giving. Okay? And we’ll shortly. We’ll talk about some of those other studies were but so giving us a showed pretty much flat Numbers from 20082 two thousand nine. But that wasn’t what you were hearing from. The non-profit community and seeing in research, other research. That’s correct. Okay, these numbers are are pretty significant for non-profits. How do how do you hear that? Organisations used the e-giving yusa data. Um, there’s sort of a benchmarking that that some organizations will use teo haserot progress and to set goals for the coming year. Um, the numbers provide a breakdown by caused areas. So education, health, religion, etcetera. Okay. And so non-profits air, you know, looking at those toe evaluate whether there in the in the field where they should be all right. Okay. Actually, i just want to clarify i think you said two hundred twenty seven million from individuals, but that would have been two hundred twenty seven billion. You’re absolutely right. I’m sorry. No problem. No problem. It’s. Easier in print, because then you can you can go back. Okay. Um, the, uh the finding was puzzling to not only you but other people is well, who just we’re not seeing flat giving from away toe nine. Yes, it kind of, you know, we’re oh, nine. Remember was the absolute depths of the recession? So many groups who are feeling the pain and that’s what? You’re hearing and but e-giving yusa wasn’t really reflecting that. Yeah aren’t these also significant numbers because we’re looking at what the resiliency of giving is in recessionary times? Well, giving us has been doing what it does for decades, and they have pointed out repeatedly that charitable donations fluctuate left then the economy does when you’re when we’re in recession. But now we now we suspect that maybe e-giving is not as resilient as have been said in the past that it may fluctuate more dramatically, then giving your has found okay, and it’s not just giving us a i think the conventional wisdom is that people continue to be generous, not as generous, but not as dramatically declining fund-raising or giving as a zsa. The stock market may fall, so that still may be true. Okay, it’s, i think the what’s going to be found out is that this recession was different then previous recessions in our lifetime and that giving was affected more deeply then have been okay. Okay, so we may find something contrary to the conventional wisdom. And i know e-giving yusa has been after been at this some, like fifty years or so they do have a long history, including working with the indiana university center on philanthropy, as you mentioned. Okay, we’re going to take a break. And when we return, holly hall will certainly still be with me. And we’ll get into some of the the details of the other research, including research from people who are advisors to giving us city. This is tony martignetti non-profit radio stay with us. They didn’t think the building getting dink, dink, dink dink. You’re listening to the talking alternative network e-giving. Things. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship it’s fulfilling kill, then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marty allison on talking alternative dot com. Talking alternative radio twenty four hours a day. Dahna welcome back to tony martignetti non-profit radio with me is holly hall features editor at the chronicle of philanthropy, and we’re talking about giving us a and there the methodology behind that annual survey, holly the chronicle actually did its own spot check, maybe sort of a small crowd sourcing exercise, didn’t you? Yes, we’re doing the same thing right now, okay? And in looking at the two thousand nine numbers, you found what others were finding right? That giving had actually declined dahna a big challenge for most organizations. For example. Um, hospitals follow-up surveyed by the americans association of healthcare philanthropy e-giving the hospital’s decline by eleven percent in o nine uh, the council for advancement in support of education found that giving the colleges and universities plummeted by seventeen point eight percent, adjusted for inflation. So those air doubled it to drop on dh. What about your own small crowd sourcing a survey? What were you finding? Similar, we did a spot check in o nine of fifty seven charities and thirty seven, thirty five of them e-giving had dropped in o nine and we’re doing the same thing for two thousand ten and even looking at two thousand eleven but it’s a little early to say. However, the overall impression is that things are starting to recover, but they’re still not back to pre recession era. Okay, two thousand seven, two thousand eight, right? How do you select the the charities that you spot? Check at the chronicle? We try toe, get a good representation of all different types of groups. So we’ll call several colleges and universities, several religious organizations, several health organizations and on and on okay. And then you also have your is it philanthropy? Four hundred that with its cool way? D’oh? Uh, we have some of those groups report early, so we’re still pulling those numbers for twenty ten and also twenty eleven, the physical twenty eleven. Some groups have already wrapped up this year. Okay, you know what i’d love to see sort of interesting if we had a a really a site where where non-profits could report on their own, maybe have a have a crowd sourcing a real crowd sourcing site where, you know, tens, hundreds of thousands of charity’s ideally could report on maybe it’s, just some simple numbers, you know, reporting into a google doc or something and, uh, then i just i see a lot of value and crowdsourcing. Sorry. That’s. Interesting. Okay, let me talk. Teo. Peter panepento at the kruckel back-up because there’s a lot of i just see a lot of value in crowd sourcing, and then that would be sort of immediate, you know, what’s happening like this month compared tto tthe this time last year. That’d be interesting. So going back, tio, you’re you’re june of two thousand ten coverage. Someone who you are too researchers who actually our advisors to giving yusa we’re finding numbers contrary to giving us a cz numbers for two thousand nine. Can you talk a little about that? Yes, he’s there to economists at dahna boston college. And they look at wealth patterns and philanthropy. So they had wanted to come out with a quarterly index, and they both sit on giving us a committee. And so they tried to come up with a new alternative estimate, and they found a steeper decline more like ten percent for so eight and o nine. One thing that they pointed out and that giving usa has since acknowledge is that giving us a does not capture. What some people call the psychological dimensions of the economy, things like consumer confidence and unemployment, for example, and these two economists tried to factor some of that in i’m not sure how they did it, but that’s one big difference now giving us a to be fair today are taking a second look at their methodology this year, and so when they come out with their numbers later this week, they may have revised their estimates for, oh eight and nine in fact, i’m pretty sure they will have, so it’ll be very interesting to see if they capture more of the downturn that we were seeing, okay and again to explain to listeners. Holly and i are talking on tuesday, the fourteenth of june, and we’re expecting numbers to come out either this afternoon or this week, but you’re going to listening to the show on friday, the seventeenth, and we hope teo, get someone from e-giving yusa too. Come on and talk about the new numbers they declined to be on today because they’re expecting the new numbers very soon and wanted to wait until those new numbers came out, but we did invite them i did. Invite them t to be with me and holly. So i guess maybe giving you say, maybe sees the the disadvantage of having academics on their board because the academics are always questioning and actually ended up contradicting e-giving yusa, you know, what’s kind of interesting. Actually, i can’t wait to see the figures when they come out later this today or this week, okay, the the indiana university center on philanthropy. So they are the they’re the researchers behind the numbers that right what’s what’s the relationship there the way you understand it, between giving us a and the and indiana center on philanthropy, e-giving yusa or the group of consultants behind the organization pyres, the academic at the center on philanthropy to compile e-giving you say each year okay, i see and then the professor’s, we were just talking about cher vision havens. They are advisers to e-giving yusa. They sit on a methodology committee that reviews the data each year and approved. Figures on what? What was the indiana university’s buy-in set? The center’s senator philanthropies reaction when you were questioning the two thousand nine e-giving figures in our first story that went to press in june of twenty ten, they stuck by there estimates, and they pointed out that they had never been off more than two percentage points from the data that finally comes out from the irs that they used to corroborate you finding but, like said i, this recession is is unusually severe, and we suspect there data may not have captured it accurately. Dahna and the again, this is a the giving us a numbers are our estimates to be fair, the indiana university center. So they were saying, basically that it’s been fifty some years, and we’ve we’ve always been pretty much pretty much on the mark, correct, okay? And have you talked to them about what may be coming this week? Well, only once i talked their director of research and he told me that they had hired are retained buy-in economists to review their methodology with an eye toward i mean, if they needed to change it, and i don’t know if they will. But i suspect strongly suspect that they’re going to revise their method and that we may i see a big drop from two thousand eight, two thousand nine and possibly into twenty ten do you know if if they’re revision, would include some of those psychic e-giving factors that you’re talking about or i don’t know, i don’t know what they’re going to come out with, not like i said, i’m very interested to see we are seeing in our own reporting and other surveys that we track that there is some improvement, but it still continues to be a struggle, for example, after after reporting and nearly twenty percent drop hyre educations is reporting and twenty ten less than one percent decline. So it’s still declining, but things are improving okay, less than one percent decline from last year from from two thousand nine to ten or correct of nine to ten okay, okay, so the the irs now way we’re we’ve been alluding to this let’s, let’s get to the details of it e-giving yusa revise is its numbers when irs comes out with actual data because, as i’ve said a couple times, if we’ve said e-giving you’re saying numbers or an estimate, how does that all work? Well, the irs track how much money individuals claim on their tax returns for charitable donations so these itemizers itemizers heir estimated donate about seventy five percent of all individual gifts. We don’t know what the anonymous letters, non itemizers give buy-in we suspect it’s left and not as big a factor is the itemizers. So the data has come out now for both two thousand eight and two thousand nine, the first two years of the recession, and the irs data suggests more like twenty percent decline for those two years, which would be comparable to what we saw in these other surveys by pompel for advancement in support of education and the association of health care philanthropy is that twenty percent combined over the two years about? Yeah, and we’re talking about two thousand nine two thousand ten’s that right? Okay. Okay. Desires attempt tow estimate what non itemizers do. No, they don’t all right, but e-giving usa does. It does. Do you know how they go about that? I don’t know how they come up with the non itemizers. Uh, figure. Okay, just it is only twenty. Five percent, but still that’s a quarter. But it’s, not it’s, not the minimus. Okay, well, we’ll know more. Um, probably by the time this show has heard anything else, anything you’re gonna be specifically looking for when the number well, i think i’m having kind of a lot of fun, looking at some of the recession survival strategies that charities have undertaken and it’s really fascinating to see some of the creative effort. Arts groups, in particular, have been hard hit in the recession, and they come up with some of the most creative fund-raising and survival strategies. For example, in baltimore, the symphony there allows people who are amateur musicians, too. Sit in with the orchestra, if you will. And they pay for, of course, that they take with members of the company um other arts groups. They’re doing more to bring in donors and to focus less on fancy gallows and more on really bringing people back stage and helping them understand what go goes into the arts. So it’s interesting to see all these creative approaches. Yeah, especially the while sitting in that’s, that’s really clever, but the backstage, you know, that just it’s sort of going back to sort of grassroots fund-raising ideas, which is, you know, expose people to the work you’re doing. If people are giving even at low levels, you know, they may have a greater interest in learning more than they know. And, you know, they only ever see the the the arts group from the front of the house and it’s, not just the arts, you know, seattle children’s hospital, for example, how to really need, uh, five years ago, they created a separate research facility to study children’s diseases. And just last year, you know, amid the economic downturn, they got the idea to bring in what they call research champions these air donors to give a certain minimal amount. I can’t remember what it is, but they started out with a goal of recruiting one hundred people who will come in for what they called science tops, and these are meetings with individual researchers who explained their studies on what they’re learning and the benefits of it. And they, as i said, they started out with a goal of recruiting one hundred members, and they ended up with over four hundred, so it shows that just really getting close to the charitable mission than the work sometimes makes all the difference. Another organization decided to replace its auctions instead of having an auction where they, you know, put up for bidding trips and vacations and other glitzy packages. They decided instead to have an auction for their work. So helping needy kids, you know, let’s auction off summer camp who wants to pay for that? So oh, excellent, yeah, that was very successful. So it’s, just gratifying to see that in hard times latto charitable organizations can become really creative and effective in the press cleverness born of necessity. Yeah, excellent workflows last month, holly, you had a piece that predicted two thousand eleven and you alluded to it. Earlier, two thousand seven, giving what what did what you’re seeing so far about this year, that study was about seventeen thousand five hundred donors, and i’m always a little suspicious of studies that ask people what they intend to give, or d’oh it’s much better to have studies based on what was actually donated. But this study showed that most donors expected to give at least as much, if not more, foreign. Five donors, um, plan to give as much, but if not more, than they did in twenty ten. So that’s, a sign that charitable giving is real, rebounding somewhat. But what was interesting about that study is. But even as people say they intend to give more, they seem to be having less patient for being oversell. Iss it’d four given token gift, you know. Oh, yeah, what were you hearing in that respect? A lot of charities will give tokens. Like, for example, public broadcasting is big. If you give a pledge of one hundred dollars, you get a free cd. Um, donors just aren’t that interested in getting those kinds of perks. They feel that they cut into the contribution, you know, security spending money to buy coffee mugs that eats into the money they’re raising from the donors. And i think a lot of donors through that is this something that you had your first seeing and you suspect it’s because of the recession, i think it’s something that’s all that’s been. The case is just that that sort of annoyance people became less patient with that and more annoyed, the survey found a higher degree of impatient with that type of fund-raising. Excellent. Okay. All right. Well, we’ll see if if those intentions of giving bear bear out in the rest of this year, we sure will. Holly hall is features editor at the chronicle of philanthropy. Holly, thank you very much for being with me has been a real pleasure to look forward to having you back. Maybe to talk about the numbers once they are released. Okay, thank you very much. My pleasure. Thank you. We’ll take a break after this break. Tony’s take to the irs auto revocation list is out, and you want to get off it. Stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Oppcoll hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take to the irs auto revocation list is out this is a list that irs published, and we’ll be keeping up to date monthly, i believe, of about two hundred seventy five thousand non-profits that have automatically had their tax exempt status revoked that’s because they failed to file with iris the required reports for three consecutive years tell you ended up on the list now what if you wantto get off it because way think that a lot of the charity’s on there are defunct out of business on just never reported that, but suppose you’re still in business and you don’t want to be on the list. That’s what i blogged about my blog’s at mpg a dv dot com um, you start on the irs website and there’s a link teo to the explanation page in my blogged, and you’ll see that there’s a streamlined procedure for small non-profits that’s those air for this purpose of getting off the auto revocation list. Small is defined as having gross receipts under fifty thousand dollars in the previous year, so there’s a streamlined procedure and reduced fee for those organisations. That fit that criteria and then if you’re not a small organization, there’s also a procedure for getting off the list. But it’s not streamlined, and there isn’t a reduced fee you’re gonna pay, i think it’s eight hundred fifty dollars instead of one hundred dollars for the small non-profits so the details are on my blogged mpg a dv dot com, and that is tony’s. Take two for friday, june seventeenth with me now a regular tech contributor, the editor of non-profit technology news. Scott koegler scotty, welcome, tony, how you today? I’m doing well, how are you? I’m doing great, thanks. I know we’re going to talk about google for non-profits and what what’s being offered by the program and how it can save some some money on and help you work efficiently. But i first want people to know that you’re calling from a camper in charlottesville, virginia. Is that right? That’s exactly right. Why are you there in a camper? Well, we’re vacationing, so we’re okay. Excellent. Hyre but we have a great connection. So and how is the weather in charlottesville? It’s? Beautiful it’s not going to get above eighty today. Very nice. All right. From your camper, what is google for? Non-profits you know, google non-profits is really an extension of the google app, and google has done a great job of just kind of open up their entire repertoire of stations functions to not provoc i think it’s their way of doing good, so if you’re free with gmail that’s out of the entry point to all this, so do you have to have a gmail account in orderto find out about google for non-profits not to find out to find out about it. Still, teo, google dot com flash on, okay, and you’ll find all the information there, but if you don’t have a email account, probably stood free, and so are so many of the other things that included with the package. Like one of the things is microsoft office compatibility? How does that work that’s one of the things that which made google documents kruckel apple take general very well accepted in the world, they have the ability to read and write pretty much any kind of microsoft document word document on excel, spreadsheet, even a power point presentation. So you’re not using office. You’re not using microsoft office, you’re not you’re using google doc’s, right? Exactly, but you can save in a format that is readable by microsoft office, right? You could figure dot end of a dock next, which is the current microsoft that flower for for documents and then but i have either google document for mike stopped officer, he will open that read it whatever. So you’re working in your if you’re working in google docks and you’re working in the cloud, right? Exactly. Okay, we you and i have talked about that before, but when we explain what the cloud is, what is that? Does that mean if you’re working in google docks in the cloud? The cloud is ah, a computer in the sky, it’s you know, you need an internet connection to get to it and to use it, but they’ll be on that it’s really pretty much like working on microsoft office on your desktop there’s a function where you could actually have the documents saved locally and the best top, so that at some point, if you are disconnected from the internet, still can access the doctors. So it’s really great solution in fact, firstly, i’ve i’ve changed, i don’t think that i’d actually used microsoft office for about a year and a half now converted completely by my corporate account by documents, email everything else is now part of google google documents and on a website, right? And we’re going to talk in a few minutes about security and privacy concerns around that, but very interesting that you’ve, you’ve converted your office. So so if people understand you don’t have to pay for microsoft office, which could be a pretty pricey software offering, especially for non-profits right and there’s a bunch of other peters that air enabled with google back, such as having multiple people edit and share revisions of a document without actually having to move the document back and forth between computers. But those were all kind of just part parcel of the google documents and the whole google enterprise function. The fact that that that those things are free, uh, is really not particular to non-profits i use them for free, and i’m not a non-profits but there are other functions that are specifically for non-profit i just like to just kind of quick lift some of those things nukus there really, really incredible one of them. Is just google applications gmail account under documents and support the thing that’s added with with google for non-profits is the support because generally my account, which is free, does not get twentyfourseven customer support, and that is one thing it included with the google non-profit does that mean telephone support or it’s it’s chatting or its email? Or what? Phone and really phone support twenty four seven for non-profits right now, it’s the third state for critical issues that’s probably not. Now how do i form at the spreadsheet? But it’s probably more like how come i can’t connect? And why are my users able? T used system? Probably some limitations. Okay, but still significant that its phone support twenty four seven? Absolutely. Okay, yeah. What? So what other features are there specifically for non-profits let’s be here. Engagement there they have a hold. They have a whole set of features that air specifically for non-profits once called google grants and that would be really appealing for non-profits because it allows you to put a an ad in google ads. Duitz and, you know, donate now and i don’t know exactly what the limitations are there but the fact that they allow you to put anything at all and google ads without paying so it’s grantspace for free uh, edwards, right. Okay, then they also have something about co-branded email. Right? The brand of the mail is essentially what i mean, it’s a perversion of google suite and you you get to put your logo on it. It’s, your domain name like mine is at kay koegler dot net. So that’s my own it’s, not a google male. Gmail. Okay, so so i’m sorry. So the branded email is not particular to non-profits right? They’re just kind of bundling of these features together for not-for-profits okay, what about youtube? They had they had some offering free on youtube, since they own youtube for non bright, their limitations in youtube, of content that normal people and upload or paid for companies can upload and they lighten up that limitation for non-profit cerini able stuff flowed longer. Video is longer than the ten minutes, and you also can put a donate but on your video, which is something that nobody else gets to do so again, it’s another opportunity to interact with your constituents, ask them to donate and give them a video in orderto, you know, state because and tell them why they should be excellent. All right, so so the google aps google grants for edwards, the youtube enhancements you had said that go to google dot com slash non-profits. And how do you how do you qualify as it does every non-profit qualified? And how do you prove that you are one, uh, it’s? Pretty simple. Actually, you need to be a five. A one c three, which you know a lot more about than i do. Most yl charities are all tax exempt charities are so you probably have to give your a copy of your irs tax determination letter. I would imagine. Well, there their explanation. Is that your arika notification of the status? Your e i n need to appear in the irises online database. Okay. All right. So that they see there were more sufficient. They don’t mean more efficient. They don’t want to deal with copies of documents. Attachments? Theyjust they’re using the irs list, right? They just looked up. Yes or no? Okay, on. There are some predictions. For instance, you can’t be doing any commercial services. No car, boat or real. Estate donation okay, get the focus websites with a primary focus on selling good products. Services don’t qualify. Consumer credit counseling doesn’t qualify, so they’re special impatient, but they will they look to be to me at least like they’re trying to weed out those things that could be marginally non-profit oriented and to clarify, i think ifyou’re non-profit is let’s, say, doing car donations or yacht donations some like that, you could still continue that. You just you can’t use google for non-profits to support that kind of work, right? Okay, i love the donate button on the youtube videos. That’s really extraordinary. You know, video has really taken off in the last uh oh, gosh, here in half. In terms of a way to get a message to folks video, you said right work or some kind of video. And i saw study just recently staying at sixty five percent of latto visitors just in general. You a video? Some kind at least two times a week. Uh, that’s. Pretty significant. Kind of traffic to video. Good. Good reason toe get into that. Oh, it’s. So interactive. I think you and i have talked about that when we when we talked about the ideal website, you could just show so much more, you know, you can show your work on site and it doesn’t have to be high production values, right? And if you look at a lot of videos being used now, they’re very personal. It’s uh, you know, a head shot of somebody stating their cause, i’m talking directly to the viewer. So it’s, not some kind of a zoo just said, hi production, just sitting down in front of your flip cam or or your webcam on your computer and just stating your cause doesn’t have to be something you know, heavily produced, although i do have to say that, uh, pre scripting your your talk, those make a lot of difference. You don’t want to be fumbling your words of course, alright, so video, very valuable and you can use google for non-profits to take advantage of what google’s offering on youtube with scott koegler, our regular tech contributor, the editor of non-profit technology news. When we return after this break, we’ll talk about some of the security and privacy concerns about working in the cloud stay with us. You didn’t even think that. Shooting. Getting, thinking. You’re listening to the talking alternate network. E-giving. Thank you. Good. Buy-in looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call. We discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhancer current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. No. Kayman welcome back home with scott koegler, editor of non-profit technology news, which you’ll find it in peace. The tech news dot com and we’re talking about google for non-profits. Scott, you have your business, you said so many of your business documents in the cloud. And there, there are concerns about security mint just within the past. Well, by the time this show has aired, it will be within the past two weeks or so, citigroup hacked thie international monetary fund packed. So if your if your data isn’t resident on your computer, which which has its own risks, i’m not saying that’s risk. There are risks. Sure. Tony there’s always risk. And i should say that the imf was not a cloud based application. It was actually within their own servers. Okay, so there’s always there’s always something there’s, always somebody wanting to get in and cause mayhem. Of course, if you’re a bigger target, you’re going to be more likely to be to the attack. But i was looking at the security of cloud based systems like this if i have it on el computer from my own network of my own servers, and i’m responsible for that for the security of that, and i can install security applications like instead of firewalls, do all those things that are necessary. But you know what? I am not an expert in that stuff. On the other hand, cloudgood based applications service providers allow you to put your application’s up in their services. They have their entire businesses going on the line and there’s an adage that i’ve heard a couple of times if they the service provider, cloud service provider or sas provider? Yes, it one time it’s a public relations problem. If they get him twice, they have, they’re gonna lose customers. If they get hit three times essentially out of business, so if you look at it from their perspective, it’s not just something that they do it’s, something they have to do in order to stay in business, let me keep you in a lot more at stake as my security than i do. Okay, interesting perspective. Thank you. Let me keep you out of jargon jail you mentioned sas. Now we have talked about sass in the past, but for someone who maybe didn’t listen to that show, which is hard to believe anybody if it is a theoretical possibility that somebody might not have listened to that previous show. So just for that hypothetical, what is what is sass to remind us, please. Zaps and cloud are very related. They both are especially computers in the sky there by the internet so fast actually stands for not where as a tea service google application or google maps qualify as software is the service. They also increasing your private people in our interchange. The thie acronyms, either sas or cloud they really warm or referring to exactly. The technically i would classify it differently. But provoc most intents and purposes you can say sat cloudgood alright, well and technically, that’s. Why you’re the editor of non-profit technology news to make those make those nuanced distinctions and and explain them to us. What? Why would you say they’re a little bit there? Technically different sashes specifically application. So if you look at okay, like fundez counting software, you and i talked a few, many shows ago. Probably now about fund accounting software. That was sas. Correct. Okay. And cloud could be anything. There are their websites, servers that are available where you can actually create your own application here. Things like amazon has three, which is there basically, they’re described in the sky where you could just take all of your files. Documents, pictures, videos, blow them up onto their disk drive up there. That’s a cloud based service. Not really an application. Okay, i understand that the technical difference between right and since you mentioned amazon has three, i’ll give them a little plug. I use them for the video in-kind and audio content for this show. It’s. How i transfer it between the people who are editing it, working on it or the end user who produced it for uploaded to amazon has three and give them a whirl and they can download it. Yeah, many good things about that one. Is that it’s really? Really? Yes. It’s the right all of the people can get to it without files. One place? Yeah, it’s a couple of dollars a month on paying for many gig of storage. Right? One more concerned we have just about two minutes left around working in the cloud and that is privacy. Who questions about who owns the data? There are some lawsuits out there now where google is claiming that they own data that’s stored in their cloud. Now, i don’t know the nuances of the fact patterns around that. I just know that let’s just talk about the issue generally about who owns the data that you store in someone else’s cloud there, there are no rules, it will be up to the perfect provider and i although i haven’t seen the lawsuit with cool, i have to imagine that it’s around some very specific data or, you know, it’s like facebook, facebook essentially owns whatever you put up. On your facebook account, we’ve talked about that that could be, uh, last, but either as a sass or as cloud if you’re putting miles up there, like, uh, use a car photos, facebook owns it and that’s right in their terms of service, and it only gets to be an issue. I think when in terms of google, when they want to do something like delete or give away the data that you provided, i think that the qualification there is going to be very, very narrow for google eyes. They don’t want to get trouble with many persons or companies, proprietary data. So again, i haven’t looked lost otherwise that would discourage the use of their cloud. Yeah, considerably. Yeah. Ah, what about local back-up if oh, you know what, scott? I just realized we’ve we’ve we’ve come. We have to come to the end. We’re at the end. I’m sorry. I want to ask you about local back-up scott koegler, the editor of non-profit technology news at ten p tech news dot com scott, thank you very much. Enjoy your vacation in charlottesville, virginia. Thanks. My pleasure. Good to talk to you. Thank you. I wanna thank scott and holly hall features editor for the chronicle of philanthropy. For being with me today next week, a show from the archive and this time i do know which one it’s going to be the past couple weeks i’ve said, i don’t know what it’s going to be it’s going to fire up your board fund-raising gail perry, the author of fired-up fund-raising turned board passion into action, joins me for the hour next week. You can keep up with what’s coming up on tony martignetti non-profit radio. Sign up for our insider email alerts on the facebook page. Just go to facebook and go to the natives search for the name of this show while you’re there you can, like us become a fan of the show. Those who did i had the chance to win one of two ipads we gave away two ipads last week, two fans of a facebook page itunes were on itunes at non-profit radio dot net subscribed there. Listen any time on the device of your choice non-profit radio dot net twenty martignetti non-profit radios creative producer is claire meyerhoff, our line producer and the owner of talking alternative broadcasting is sam. Liebowitz and the show’s social media is by regina walton of organic social media. I hope you’ll be with me next friday, one p m eastern time. That’ll again will be fired-up. You’re bored, fund-raising you always find us at talking alternative dot com, which is the home of talking alternative broadcasting. 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