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Nonprofit Radio for November 20, 2015: Get Creative & Safeguard Your Donor Data

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Lissa Piercy: Get Creative

Lissa Piercy

Thought about poets and other artists as part of your board meetings, trainings and conferences? How about open mics? Lissa Piercy reveals why you need to consider these and how to get them done. She’s executive director at Strength of Doves.

 

 

Scott Koegler: Safeguard Your Donor Data

Scott Koegler has tips on how to preserve and protect your donors’ sensitive information. How much do you need to save? He’s editor of Nonprofit Technology News. (Originally aired on December 6, 2013.)

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be thrown into tableau paralysis. If it came to mind that you missed today’s show, get creative thought about poets and other artists as part of your board meetings, trainings and conferences. How about open mikes? Lissa piercy reveals why you need to consider these and how to get them done. She’s, executive director. At strength of doves and secure your donordigital scott koegler has tips on how to preserve and protect your donor’s sensitive information. How much do you need to save he’s, editor of non-profit technology news that originally aired on december six twenty thirteen between the guests on tony’s take two five minute planned giving marketing responsive by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com. Dr a trip or journey in a car also an internal, biologically determined urge to attain or satisfy a need. It is after ten p m on a friday night, and i’m standing alone in a laundry room in boulder, colorado, a student in a social entrepreneurship program my whole life is waiting for me back in boston, i am watching the live stream of a national poetry slam competition. I am watching the first poet i added to our roster win a national poetry slam competition. I am fist pumping the air, i am stumping my foot! I’m screaming to an empty room. I’m remembering yesterday when i questioned why i had taken on the task go starting a business in the first place. I am crying and smiling and balancing computer and cell phone and laundry and coffee and laughing because this is what a start up looks like when i opened my computer one hour before tomorrow on a friday night and cringe at the emails that all seem urgent that all scream no sleep when the coffee wears off and the grant application start to blur when the mission feels miles away from my office when my office is really just a coffee shop or a living room or a kitchen when i stare at spreadsheets that looked like foreign language, like potential failure or future like risk risk, a situation involving exposure to danger. Also, every time i have ever followed my gut, sometimes you’ve just got to throw out the plan and follow your gut, grit, courage and resolve strength of character. Also small, loose particles of stone or sand. And some days i feel like sand small enough to slip through the cracks of this foundation i am building. In those moments, i think of the poet who risks reputation on a national stage to proclaim her love of women. The poet who tells the story of her sexual assault so that a girl in a middle school classroom can finally feel safe confessing the violation of her body. The poet who rejects gender pronouns and reminds me that this world has never been binary. The poet who run straight into vulnerability and somehow comes out stronger for her honesty. These poets so purpose into fists i wanted to raise at a world that took my father away. These poets raised their hands. Up, don’t shoot taught me to proclaim don’t shoot in my name, these poets, the heart of these poets heart, hollow, muscular organ also the center or innermost part of something. And aren’t we all just trying to find the innermost part of something thing? It took poetry and entrepreneurship for me to find the innermost parts of me. Lissa piercy she is co founder and executive director at strength of doves, an agency which is itself a non-profit the represents socially conscious, activist spoken word artists, they connect poets to venues and organizations. They’re at strength of doves dot com and lissa is at lissa poet the sapir c welcome to the show, thank you so much for having me beautiful energy. Tell us what is the story behind that? Well, i was actually commissioned to write that poem by the center for social impact learning, which is part of a graduate program with middlebury it’s, located in monterey, california, and they asked me to write a poem for their launch of this social centre. So i put up a facebook status and asked my entrepreneurial friends to tell me the words they think of when they think of social entrepreneurship and i got a bunch of words and a lot of them are in that poem, so dr grit risk. And so then i put a poem together for the launch of their center, and the name of the poem is is called dr excellent. All right, so we’re talking about maur creativity inside your organization outside the organization, using poets and other artists to sort of open things up. Yeah, and let’s, let’s start with, like, internally intern where where might we bring in? Argast? S o i think that internally creativity and a non-profit you can start with your board meetings or even just kind of your regular staff meetings. So i like to say that you know, a lot of the time we think about innovation when it comes to our programming or our products. We don’t always think about innovation when we’re thinking about how we run a meeting on a monday morning or board meeting so it can start with kind of basic creativity like, for example, there’s, an organization called the millennium campus network. Their board meeting, one of their board members told me recently, was the best board meeting she’d ever been tio, they didn’t use poetry, but what they did was they created a hackathon in their board meeting, so they were really creative about how they put the board meeting together, which i thought was fascinating. So i talked to abigail, who had created that plan, and she said that for them, creativity started with the way they set up the room. So thinking about what’s on the walls of your room in your meeting and what? What are you doing to kind of create a setting that feels different than other board meetings? Do our other monday morning meetings? I think, for example, there’s, a site called button poetry, it’s, a youtube channel and there’s tons and tons of spoken word poems. They’re they’re typically about three minutes long. You could even just play a poem at the beginning of your meeting, and it opens up a part of the brain that gets you thinking in a different way, and i just think so often we look at meetings is something that we dread going to and sitting through. So you start by infusing something different at the top of your meeting, it can really shift and change. The whole energy of the meeting do you think it’s risky toe invite meeting participants, too, do their own performance? No, i think actually you’ll get surprising results if you do that. When i found i run open mic set conferences so, like the opportunity collaboration, i did some stuff with the school world forum, and what i’ve found is when you invite the community to be part of being creative, they bring inside you, that you didn’t know that they had, and often those things can actually be used to infuse organization with new life. So yeah, bring in, bring in creativity from people that already you’re sitting at those meetings with you for sure, and we’ll see another side of people. Yeah, absolutely. It may not be poetry. I don’t know. It might be a song. It might be a guitar that they play someone’s a drummer. Someone has a poem and someone else plays behind them. I mean, the the options are endless when you bring in creativity in new ways. You mentioned opportunity collaboration, which is very collaborative and that’s where we met just like a month or so ago. Six weeks ago. Roughly. Yeah, in mexico? Yeah, and i run there open mike every year. And i talked teo jury in aunt over the team that put it on every year. And they said that one of the reasons why they like having the open mic is that it brings collaboration in a new way on people rave about it because they get to see those different sides of people. Also, something that i’ve often said is, you know, if you meet me and we talked for five minutes, you might find out that i live in boston or that i run strength of doves you’re not going to know intimate details of my life if you see me perform in an open mic, you know how hard it was to start my business, you know, personal details about losses that i’ve been through, and we connect in a deeper way, and then collaboration is richer because we care about each other as people, not just a cz business partners in a collaborative, collaborative setting, listening to drive, we learned some very intimate details about your dad’s death. Okay, very energizing, right? Well, let’s, go out for a break when we come back listen, i’m going to continue, of course, talking about getting creative. We’ll have live listener, love, et cetera. Stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent live listener love got st louis, missouri, brooklyn, new york and new york, new york new york’s checking in excellent lovett i’ve listener love yes, let’s go abroad always have very loyal seoul, south korea of listeners. Remarkable. I don’t know if it’s the same person all the time where people it’s multiple multiple in seoul, anya haserot for mexico city, very close to where lissa and i first met because we were in x top a at the opportunity collaboration we were talking about mexico city. Welcome live listen her love to you. What can i do? Keitel look, it’ll there was my thank you anytime and also in japan, tokyo and osaka checking in konnichi wa live listener loved all of our live listeners, and of course, we never forget affiliate affections for our multiple many am fm stations throughout the country. Affections if you’re listening on the terrestrial stations and, oh that’s, ah, terrestrial affection! I gotta work on that there’s something there and station affection, terrestrial and also podcast pleasantries never forget the podcast listeners over ten thousand i’m painting houses, washing dishes, whatever. It is you’re doing as you listen. Pleasantries to the podcast audience. Okay, listen. Thank you for helping. Yeah, now i have tried it with any time. Spanish mexico city that’s. Why? I like opportunity collaboration because i get to be i get to speak spanish more than i do on my regular day to day life. Do you do to poetry in spanish? I have a couple of lines in spanish in my poems. Everyone smile in my international women’s day poem. I talk about the venezuelan constitution, so i say constitutent dahna venezuela, but i typically i like there’s a line about using spanish because i’m not of dissent. That is latin at all, so i’m careful about how okay? You know what, that’s a much larger conversation about appropriation. And don’t betray yourself appropriately. You would feel yes, exactly. Um all right. So, let’s, keep talking about eso these internal. This idea of board meetings? Yes. Now i have had a lot of guests recommend. In fact, one michael davidson was just last last week recommending having people who are benefiting from your services come and deliver a presentation at every board meeting. So they are sharing. Fashion their tears about how your organization save their lives, improve their life, you know, maybe there’s some creativity there, you could ask someone like that toe do a performance instead of just read some paragraphs. Yeah, so one thing that i think is really important to note is, especially with organizations that are working organisations working with youth tons toe already think about maybe creativity, poetry, open mikes. It doesn’t only need to be youth there’s a lot of opportunity to do some writing workshops in any demographic i really believe, and if you’re producing content like that, you can have someone come in. It also, though, gives the opportunity to let’s say, you’re an organization a non-profit that’s working outside of the united states, but your board is primarily in the united states. If you do a writing project with the people that you’re working with on the ground and you bring back some of those writing samples and they’re available on the table during the board meeting during the coffee break, that’s the kind of thing that people in your board can look at even if you don’t have time to be reading their material or having a guest come into the actual board meeting. Okay? I mean, even in that case, you could have maybe someone who’s trained reading those store absolutely a voice artists or something like that fresh rather than just the one dimensional reading painting with a broad what else? Any other ideas? You know, the internal internal creativity as well? One thing that comes to mind is, you know, every organization faces kind of pain points, things that they’re struggling with. There are a lot of conversations now around diversity. And how do you talk about diversity within organizations? There are other challenges the leadership changes that happen or, you know, anything that happens internally. I really think that that organization should think about looking to more creative ways of having conversations around those tough things. Later on in the show got ilsen nasco mrs who the really amazing poet with the dialogue arts project, is going to be reading a poem on air and their organization will come in and do a full training, and they use spoken word poetry at the top of the training to get everyone’s kind of juices flowing. And then they do trainings around diversity around. Pain points within organization, so for those organizations that are going through maybe a transitionary moment or need some kind of a different training instead of just checking the box with, oh, we talked about diversity think about looking for creative resources that are out there to bring into those training’s you’ll have a better experience and your staff won’t feel like you’re just checking the diversity box, which i think is really important. Am i out of touch if i keep saying poets instead of spoken word artist? No, no, i have i missed twenty fifty by mr change of century, i think. First, i think the biggest distinction that often happens is a slam poet versus a spoken word poet. Slam poetry is a form of spoken word. It’s a competitive style of spoken word at least that’s the way i distinguish. But yeah, spoken reports are definitely poets the way that i think about it and this definition is different depending on who you talk to is spoken word or performance. Poetry is performed from, like the tip of your pinkie toe to the tip of your finger out the top of your head and you can also be a written poet that is publishing books as well. You’re also thinking about how am i presenting this poem beyond the page and that’s? Kind of what a spoken word are a performance poet is doing in my definition of it. Okay, so so if i say a spoken word artist. Yeah. That’s that’s what? I mean, that could be the same as poet or official versus slam performer. Yes, exactly. Slam is competitive. Yeah. How did americans turned poetry into a competition sport? Well, it’s gotten a lot more people paying attention to it. That’s for sure. So hey, that’s, it started. It originated in chicago. A guy named mark smith who is a construction worker, and then here in new york. There’s the moth that’s like storytelling. There’s also the nia recon is another location that does poetry slams you’re american. Say it one more time in new york weekend. Okay, mahogany brown is a poet. She’s actually on our roster. And she’s, an amazing poet who hosts their poetry, slams their team when you compete against their team. You come prepared, let me tell you. Okay. New york has some great poets. Okay, now, what’s. Your background you have. Ah, what is this? Oh, so social around? Yeah. How did you get into poetry? I started doing open mikes in college after i lost my dad and i went through two and a half years where i lost seven people in my life. And this is a lot of grief and poetry was the only thing that could really motivate me to get out of bed and go to things. I was running the open mic group on my college campus and then actually turned down the opportunity to apply for a fulltime social work job to figure out how more of these amazing social change poets could be earning a living from their poetry. And now we have strength of doves where we put poets in performance opportunities and workshop opportunities toe to really bring this to kind of communities that haven’t necessarily thought about spoken word. Poetry is a tool because it really is a tool. And the other thing i’ll say is the reason i think spoken word in particular, i think all forms of art are important and open up our brains in new ways spoken word is extremely accessible, so a really strong spoken word artist, in my opinion, is using poetry and using language in a way that someone who’s maybe never thought that they liked poetry or never thought of themselves as a creative person before can now access a really creative art form and begin to open up the idea from themselves that, hey, maybe i could write, or maybe i can open up this creative things, but what do we say to the people whose eyes glaze over? Oh, poetry it so it’s beyond may i don’t get it? Yeah, you know, it just doesn’t reach me. Listen, tio, watch two videos on button poetry or go search dialogue, arts project poets, strength of doves, poets i really have never seen it happen where someone said, i don’t like poetry on. When it’s exposed teo a couple of videos and said, i still don’t like poetry, it’s just not what you’re thinking of when you think of poetry. If you had a boring english class on poetry, poetry does not need to be born, i promise. Give me a subject that you like, email me a subject you like and i will send back a poem. That you will like about that subject. Okay. Do you want to show your email? Oh, yeah. It’s lyssa at strength of does dot com. Okay, listen, l i s s yes, challenge me. I guarantee i will be able to draw you in with someone else’s problems. Okay, cool. Let’s go outside. Our organizations have a like a mirror. So before we bring in carlos yeah. Conferences, galas, gallant fund-raising events. Why are fund-raising event so boring? I’m sorry if i’m offending anyone out there, but i just think we need to address this. So these gallows where you have a dinner, any of a bunch of speeches and so there’s a moment at a lot of these events where, you know, people are eating dinner and kind of talking to each other, and then you want to get everyone’s attention. So someone clicks on a glass, someone in charge of the organization says, welcome, everyone kind of turns their attention begrudgingly to the stage, and then they’re a bunch of speeches sometimes there’s really fascinating stuff in those speeches, but we’re not really our attention isn’t necessarily drawn immediately to the stage. The person sending welcome welcome zoho please hide me. I want to hear my gladstone brandraise oversignt neo-sage chimes. If you’re in a fancy paint bonem bungalow exactly. So it’s dead? I think everyone should try finding a spoken word poet and putting them on that stage. That’s, the way you get people’s attention don’t even say welcome like we just opened our secondly, just drive a trip or journey in a car really loud, really punchy everyone’s going to turn to you if you want to go a step further, you can hire a poet to write a commission to poem about your organization, and now in three minutes you’ve explained everything you’re doing. You’ve got everyone’s attention and you just invested all this money and all this time and creating this event. Don’t you want to vent the people going to talk about after the fact they’re going to be more likely to talk about it? If it’s different bringing a poet if you don’t for some reason believe, listen with all their energy and zeeland enthusiasm, think about what happened in beginning this segment we threw you in with lissa was completely different different format you said you turned into well. What is? That that’s, the only way latto college, did it with their market radcampaign recently. All right, we got carlos andres gomez, award winning poet member of the dialogue arts project, on twitter, he’s at carlos. A g live. Is there anything you want to introduce before before carlos carlos, let me say, just say, welcome, welcome to the show so much. Tony thinks my brother, carlos i’s, anything you want to say, i just want for everyone out there. That’s not, you know, always listening to spoken word. This is such an amazing opportunity. Godless is kind of a titan in the community and just does really amazing work, using poetry to have really important conversations. Carlos, please. Thank you so much. This poem is called tense. I’m holding my friend gino’s hands and asking the army recruiter for more information about the marines. Please, i say he fits with his cufflinks, pause it, his necklace through his shirt drags the back of his hand across the close shaven sand paper of his chin. Gino is staring him down through the island. Artie wears like a middle finger. We watched a stranger caught between the train movements of a machine and the churn butter in his body. Just like mine. Two months before, when i said, hell no toe a trip to the gay club, i just don’t want to leave and he went on it be like colonizing the space, i said which sounds a lot better than i’m uncomfortable i wouldn’t know how to stand what do i do if a song i like come on in zambia i walked the dirt roads of a slum my pinky finger intimately wraps around the smallest digit of the most infamous guy on the block. He was my friend. It is how friends walked the streets there. When i greet my iranian friend’s father, we embrace chief twice in thailand. My host casually patted my leg the first family dinner, i nearly jumped out the window, thinking he was reaching for something else. Everyone laughed, probably confused as to why this strange foreigner had been trained to be so foreign to the gentle touch of a man, a passer by give me and gino matching name i tongue the word around in my mouth. Feel the tender sting, make a home in my torso, stare at the word brotherhood splayed across the camouflage banner. The recruiter stares down the table, and though it holds the secret code to life’s, great questions, it’s corrected, stutter and suddenly overcompensating stands blend into the decorations behind. So much so that i can barely even tell he is still there. He pretended, if we are not, begin sorting and then re sorting the three lonely pamphlets dwarfed by the large rectangular table where they now six boys. Please. I’m just doing my job. His mouth bag in a voice so small and so human. It makes me feel like i have just blurted out a secret. This man has given his life to guard like freedom. Carlos andres gomez! Carlos, thank you so much. Thanks, carlos. Thank you so much. Let’s. Send tony. I don’t know why i have watery eyes. I just first listen, you know, i would need to think about it more, but but it moved me because i do so that’s. The kind of thing that dialogue arts project works. I would start with wood with poems to kind of open up a new space in everyone’s head and kind of i mean, the energy, even in this room, while we’re listening here in the studio just calms down. And there’s, you can start having conversations about your own experiences that can lead into deeper conversations for more shared understanding within your organization. Carlos, we have just like, a minute and a half or so. Do you want to share anything about that? About the poem? Yeah, sure. I mean, i was, i think, there’s there’s. So much to be there’s. Someone is so easy to have a very, i think superficial, topical conversation. If we if we wantto engage someone about gender or sexuality or any of these huge hot button issues or topics or anything related to identity and i think the biggest thing that dialogue arts project believes is that using personal narrative and using something artistic as a medium for that personal narrative that is the most that is the most, i think dynamic way to enter a conversation, because that that home, the true story, right about me walking down the main walk with the university of pennsylvania and i think me telling that story. It immediately invites other people that share stories in a way that that i think invites people into a vulnerable space, as opposed to having an intellectual discussion that doesn’t have any stakes involved and ultimately is not a meaningful conversation. Carlos on, listen, we have to leave it there. Excellent regardless, thank you so much. Thank you so much for sharing. Thank you, much less a piercy cofounder, executive director at strength of doves, its strength of doves, dot com and again on twitter, she’s at lissa poet thank you, thank you, thanks a lot. Coming up, secure your donordigital first pursuant, they reached out to me today to renew their sponsorship, like two months early, before i had even asked the email says their leadership is pleased with the partnership, and that gives me two thoughts. First, you need to check out their fund-raising tools because they are perfect for small and midsize non-profits pursuant, dot com is where they are. Second, if you want a partnership with non-profit radio let’s talk, i get results for sponsors now. It’s time for tony’s, take two my video this week is five minute marketing for planned e-giving it’s, a tiny piece of a ninety minute program that’s packed with easy and smart marketing strategies around planned e-giving if you want the teaser video it’s at tony martignetti dot com, if you want me to deliver the full program to train your office or conference audience, let’s talk that’s tony’s take two for friday, twentieth of november forty fourth show of the year. Scott koegler is the editor of non-profit technology news and used to be our technology contributor. He was there from the beginning for a long time. They’re at n p tech news dot com and he’s at scott koegler on twitter from the december six twenty thirteen show here is secure your donor. We’re talking about safeguarding your donordigital what are the, uh, what of the potential risks here if donordigital is compromised? Well, there’s a lot of actually tony and what’s, probably the biggest one is that not just the beta is stolen, but the information about your donors is compromised and that’s something that has made a whole lot of headlines recently well, over the last few years, actually, um about, you know, different different companies having having their data breached, having there credit card information, solan and now people losing, losing the privacy of the credit information identity theft by another word. So there are implications that are certainly public relations you don’t want to be, you know, it may not be a headline if you’re a smaller midsize shop, but you can have a public relations problem among your donors and volunteers without it being in the headlines. There’s legal implications and you couldn’t even have, like some financial problems mean, if people if it comes to the point of people suing you, are you having to pay for damages? Definitely, definitely. You know that i moved to south carolina recently, and last year i think it was earlier this year, actually, the the the state government website was breached. And supposedly all of the information that that anyone who has filed tax returns in the state oh, my goodness. Stolen. So, you know, i mean that’s bad enough. I haven’t actually heard of anyone who was, you know, was affected by having their identities stolen. But what happened was that the state, aside from the, you know, the political and and other kinds of just, you know, general discussion about how things were handled badly, they had to offer a free subscription service to an identity theft, monitoring service to literally everyone in the state. Oh, my and a couple people. And so on, top of on top of having to rebuild their infrastructure and, you know, tighten down their security. Um, you know, they have that financial burden, but, you know, just added something. So yeah, financial consequences definitely did this stuff the car during the five days when governor mark sanford was off with his girlfriend in in argentina, is that when that happened, it could have i don’t know, i you know, it could have been an argentinean internet connection. I’m good provoc story on he’s reputation has since been rehabilitated because he was he was elected. Tio what the house of representatives, i think for for south carolina? I think so. Although i have to i have to admit that i haven’t really followed much of the south carolinian political situation, even though i should have. Okay, well, you’re you’re new resident. Well, i am your break now did vote so i guess it’s good. What part of the problem with identity theft, though, is that people the bad people don’t use the data right away because they know that everybody who’s data was compromised is eyes on the lookout, but they’ll wait. I mean, they’ll wait three for five years and use the data then when your date of birth and social security number haven’t changed and maybe even your address hasn’t changed. And and by then people are not on the lookout for the for the theft because it’s been so many years since it occurred. Exactly exactly, and then it’s also hard to track down where that breach came from, because if it wass, for instance, of small provider, small company or a small non-profit they got they got breached? Uh, may not have been reported, right? Not everybody owns up to it, and actually not everybody actually knows that they’ve been breached. Right? Rights, it’s not in the hacker’s. Best interest to notify anyone that had that great yeah, yeah, now it gets it gets discovered by some audit. Or maybe the hackers will sloppy or something like that, but yeah, i’m sure there are lot of instances where organizations don’t even know that it’s happened. All right, all right. So if we’re going to protect our donor data, what do we need to be thinking about first? Well, the first thing is pretty obvious stuff is that, you know, if you don’t need the information, don’t keep it, don’t collect it, don’t get it one of the pieces of information, of course, that that non-profits do want whose credit card information, uh, and some sites you know, amazon in particular, and pretty much any e commerce site collect credit card information and then there’s a convenience to the chopper. The store that information? Yes. And, you know, it’s convenient and in a situation like amazon, people may go back there and by things you know, almost daily, and so in that case, it really is a convenience, so you don’t want to. I don’t want to keep entering my my credit card information every time i buy something for non-profit that that, um the frequency is probably significantly less than what amazon gets, and we would certainly hope it’s more frequent, but reality is they’re probably talking about a few times a year at the most. Yes, so in those cases, um allow the credit card information to the energy you sure that’s over a secure line and that’s here’s a jug and peace for https that’s uh uh that’s the secure website connections that links the website that someone’s feeling to the with a back end server store some reason, scott, i know that http is hypertext transfer protocol, right? And then i believe the asas a few yeses for secure. Okay, sorry, sorry. Nobody cares about nobody cares. Um, so and that part right there just means that someone monitoring are tapping into the line isn’t just catching the data while it’s streaming by them on dh collecting it that way, that’s the first line of security. But the second one news, you know, use the information, make the transaction, get the get the donation into the bank account, and then just don’t record the credit card information. And just by doing that, you’ll probably solve. I’m going to say at least fifty percent of the of the problems that a data breach can cause for constituents for donors. There’s other information that would fall into those to that category, i’m thinking, like date of birth, social security number, even even address? Yeah, address an email. I mean, you don’t want those to be compromised. Yeah, here’s an interesting piece of security information. Did you know if you have a person’s first name date of birth and their zip code, you can find out through there first name, date of birth and zip code that’s enough to identify? Yeah, yeah, that makes sense. We wouldn’t you? Yeah, when you say it, it makes sense, but somebody wouldn’t think that those if you’re not, if you’re not in a security role, you wouldn’t realize that those three things can be really damaging and you could find everything about those. So i mean, date of birth, i mean, probably non-profits don’t have to save date of birth, right? Date of birth, you know, probably they probably do need address information in order to send maybe a ten, ninety nine, you know, donation form at the end of the right, right? But certainly so security number is not necessary. I don’t think that’s required for ten, ninety nine. Well, non-profits aren’t sending ten, ninety nine’s. They’re just sending they’re just sending acknowledgement letters. Okay, so, yeah, ten. Ninety nine’s that’s for contractors. So so it wouldn’t you wouldn’t need it. It wouldn’t need you would not need it for donors. All right, but so there’s there’s information that we should save. But we should look scrupulously at what we are actually preserving is the point. Okay, what you need and don’t even ask for what you don’t need. And those things that you do need no dahna on a short term basis, like credit card information. Just believe it. Okay, okay. There’s still information that you need and there’s information that you want to keep. You want to keep the name, the donation history, maybe their activities. You may want to. Keep their their their address, and they want it. Particularly if you do send out snail mail kinds of information. You know, newsletters do still go by on paper. Uh, okay. And so there is information that you want and here’s, one of the ways that south carolina system was breached tonight, if they could have avoided the entire disaster with the effects of the disaster. Maybe not from a public relations standpoint, but from the effect on its citizens. By encrypting the data with health so well, where he talked about, you know, using a secure internet connection tps. And that applies and encryption to all of the information going across the internet wire. But once it reaches the program that stores the data, um, you know, that data is stored in a database, and the database is usually, um, pretty transparent. In other words, you can open the database. Look at the information and it’s you know, it’s in english. It’s in what’s, commonly called clear text. So it’s, you know, you can look at it with a human being can read it and understand it. Um and i know it’s easy and it’s the way that things are stored most of time. Um, what south carolina did not do. And actually, a couple of others didn’t dio notable ones are adobe and link them okay? Not small names and people that you would think would know better. They did not oppcoll the contents of the database. So what that means is if the data is not encrypted, hacker gets in, they download the database and they can use it’s all visible in clear text. Okay. Okay. All right. So so the data that we do store, we should consider encryption, right? Absolutely. Absolutely. Encryptions pretty easy. Most databases have it as a non option. You could just, you know, take a box and bingo. It’s all encrypted. So we have to also consider where this data is safe, right? It’s? Lots of different places and including portables. Right? Um, sure. Cellphones get lost, laptops gets stolen, all those kind of things happen. Uh, i don’t know that. There’s an additional answer there. I mean, certainly you can password protected cell phones and laptops, but typically people don’t do that. Yeah, well, we’re going to get to policies that that they should be doing so, but they’re also the data is on servers. In your and hopefully your server closet is secure. I’ve seen a lot of servers that including businesses, small businesses where, you know, it’s in a like a ah whole janitorial closet or something up on a shelf. Definitely not secure it all, but data can also be in the cloud exactly that it could be in the cloud. And it’s kind of a counterintuitive. I’ll just give you my personal take on this. I think on. I believe that data is stored in a all right. You know, properly created cloud environment. It was much more secure than something that’s residing in your server. Uh, at your office. Okay, what did i tell you? Why? You know, first of all, servers in officers are managed by by people in those offices, typically and except for, you know, very large, non-profits most of those people are not, um, it’s, not a full time job to manage the security of the server right there doing other things. They have a full time job for a part time job and a piece of a part of a tiny portion of that time you maybe to make a back-up with the server on the other hand, cloud based systems, it is business it’s only business. Not only are the, uh, typically bound by terms and conditions of the contract with that you have with them to protect your data if they’re breached, uh, rage stands to lose their entire business just from the bad p r so it’s in their best interests to keep their, you know, their customers, clients, data secure, you know, they those kinds of environments, too, support the https secure connections they do typically encrypt the data. I’m not saying you don’t need to check those things, but i do believe that it’s, no overall, safer environment, leave it in the hands of the professionals. Okay, we have we have to go away for a couple minutes when we come back. Scott. Now, keep talking about safeguarding your donordigital. We’ll get into some of the policies that you should have. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. All right, scott, we know what data we’ve got and what we need to save and not save way we know where the data is stored, what kind of policies should we have in place? Yes, well, as you mentioned, it’s it’s a good thing to have a policy that says, you know, you need to secure your devices with a password so that every time you use that needs to be long, then, um, in my experience that that may work in corporate environments where the item shop has the ability to actually manage the devices that were used by their brother employees, but in an environment that says generally as loose as a non-profit becomes pretty difficult to force for one thing, you know, you’re your volunteers may already have bones that are being managed by their brother employers, so we got a conflict in that in that area, i’m still it’s a good thing to do. Um, certainly you want to be sure that the staff isn’t writing things down on pieces of paper, so if they are recording things, they are being recorded in a digital format in a secure form that so that whatever protections are being enforced in the room that digital connection are being used. They may not be one hundred percent, but it’s better than nothing for sure. We should also have policy around who has access to different pieces of data, absolutely. And that has to do with the, uh, the applications that you’re using to store your information some of the more simplistic applications, for instance, locally, you know, homemade databases, spreadsheets, things like that have very limited security options, right? Most of the most of the non-profit applications that are available commercially, i have what they call multi level rules so you can define a roll of manager out of the data entry work no, no hosting, volunteer and different kinds of rules like that in each one of those can have different levels of access to information. So somebody who’s carrying around a tablet that in the event registering people for the event, they only have access to the data entry function for that piece, it certainly would not have access two historical e-giving and other other information has already been recorded when i go teo cem, clients on i’m using their database there’s data that i can’t see? Social security number. For instance, i i can see that it’s preserved, but all i see in that field is a bunch of stars. Date of birth, i think is another one. Or maybe i see the year, but not the day in the month. Something like that. So there there are there are data, ways of preserving and i log on to that database so it knows who i am and what level of access i have. Exactly. When i was, that reminds me of when i was in the air force, i had i had top secret clearance. And then beyond top secret, there was something called psyop. Yes, i which wass was those top secret? T s psyop was the single integrated operating plan. And then, yes, i was for extra sensitive information. So you could have t s and then you could go beyond that, and then beyond that. And then there’s, you know, obviously there people who had hyre levels of security clearance beyond me. But i had top secret c i a p ece. Anyway, uh, so just just exactly as you told me that. Tony, you kill me, right? Right now. There. Are other reasons i need to kill you. Is that another doing? Just revealed. Okay. All right. So the software can help us. All right. So this is part of our policies is who who has access to what? On a need to know basis, right? That’s, basically, what do you need to know? To do your job? Sabat. Exactly. And there’s one two things i’ll bring up here one is that, you know most well, most a lot of instances of breach come from not getting rid of logging access. That is not necessary any longer. So someone leaves the organization. The very first thing that should be done is that loggins should be deactivated. Deleted whatever. Yes, at the very least. Password changed. But there are lots of, uh, lots of instances where that wasn’t done immediately. And the data, you know, goes away and let’s face it. No, it it’s not just a friendly departure. That person is more likely to take action immediately than they are, you know, months down the road. So quick action is is really, uh, you know the right thing to do. Let’s, talk a little about insurance. There’s, there’s, cyber insurance. There is dahna and, you know, i haven’t really looked at the prices for those, but i’m sure that that very is based on the amount of information, the value of your database, all those kind of things, but i would say that most of the large insurance company i’m looking at the hartford and shove, for instance, they offer what’s called a data breach insurance, uh, which is exactly what we’re talking about here. It’s protection against losses, protection against lawsuits from, uh, problems occurring based on the loss liability, all those kind of things i would say it’s definitely something we’re looking into. And of course, you know, hindsight will always tell you that you should have done it. But, you know, pryce will make that determination for you, okay? We’re not holding you to the standards of oven insurance broker, so you don’t need to know the price, but but important for people to know that it exists and and as you suggested, you know, if you have a bad person, maybe they left on bad terms or maybe they’re still working for you, and they just have some bad intentions no policy is going to prevent them from getting what they want if they’re if they’re industrious enough like and an interesting statistic. Seventy five percent of a raw data fresh and i’m talking well, i guess it could be called hacking, but david left, this use of data happens internally of that seventy five percent, fifty percent of it is from physical, just physically copying the data onto a thumb drive. Or, you know, some other ceo or something like that. So it really, you know, most of what’s gonna happen is really gonna happen within the organization. That’s frightening and this heartening unfortunately true. You’re a former ceo, right? Chief information officer, chief technology officer on the corporate side. What? What more do you want to impart? I haven’t asked you about, uh, lock the doors. That’s that’s probably the biggest and most difficult thing that we had to contend with making sure that the facility is secure. Now those when i was doing that, cloud computing was really not a big issue. So locking the doors, you know, for a crowd environment doesn’t really does it really work? That said, we are still there’s still paper records that your store in provoc hammocks and almost any organization and locking doors were locking the file cabinets or some other way, securing access against the paper records. Still it’s still the right thing to do, and we’ll we’ll avoid some of the day the press that we’re talking about. Yes, excellent. We’ve been talking about digitised data, but there’s still lots of paper records and just simple locks on a file cabinet on blocks on doors, andan that server door that you know that those hallway closet servers that i see where it’s the maintenance you know, it’s it’s above the slop sink that’s crazy frank, that is one one other issue that i’ll talk about and that is what’s called social engineering and has nothing to do with data. Uh, it’s it’s really old fashioned and involved. Usually telephone, but it could be personal approaching face-to-face. Okay, you know, we talked about the three pieces of information that will lead to someone really knowing who you are, right? Uh, first name, date of birth and your zip code. You may not say all those things to the same person at the same time, but social engineering involves people making phone calls into an organization. Talking to different people and pulling different pieces of information from those different people and then assembling those outside so they’re pretty easy to, you know, called secretary and they, you know, i’m trying to get the thie owners birthday gift, you know what? They were on dh, you know, by the way, you know, at another person calls in to another person in the organization and says, you know what? Town today with them mean, now there you go, right there, three piece of information, yes. Wow. That’s okay, those air bad there’s a bad actors, but but but if somebody wants it, they can they can put it together over time. And andi, even if even a small organization, even if there aren’t that many people, if they can call they could do it over time, they can have a have ah, accomplice maybe helping. So one time it’s a man a couple weeks later, it’s a woman asked in different things, your office isn’t going to protect against that exactly. Then we’re not as people, we’re not wired to think, you know, in that kind of devious way to protect ourselves. Okay? All right. All the more. Reason for thinking about this thing about cyber insurance, i think, exactly, exactly all right next week, there’s no live show affiliates. I will have a show for you, but i don’t know which one. Yet more important than that. I hope you enjoy your thanksgiving time for family and friends over a long holiday weekend. Enjoy. If you missed any part of today’s show, find it on tony martignetti dot com. Where in the world else would you go responsive by pursuant online tools for small and midsize non-profits whatever type of work you do to improve our world pursuant dot com, our creative producer is claire miree off. Janice taylor is today’s line producer gavin doll is our am and fm outreach director. Welcome gavin doing an outstanding job. The show’s social media is by diner russell, while susan chavez is on maternity leave she’s having a little baby today. Congratulations, susan. Our music is by scott stein with me next week be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones. Amador is the founder of idealised took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for February 28, 2014: Increase And Engage Web Traffic & Moving To The Cloud

Big Nonprofit Ideas for the Other 95%

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Sophia Latto & Mike Snusz: Increase And Engage Web Traffic

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From bbcon 2013, Sophia Latto, principal consultant at Blackbaud, and Mike Snusz, senior internet marketing consultant at Blackbaud, uncover strategies to use metrics—beyond Google Analytics—to help you increase web traffic and engage visitors.

 

 

 

Scott Koegler: Moving To The Cloud

scottkoegler2009-150Scott Koegler returns to talk you through moving your critical functions—think donor management and payroll—to cloud computing. Scott is our technology contributor and editor of Nonprofit Technology News.

 

 


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Hello and welcome to tony martignetti non-profit radio you know what you’ll find here? Big non-profit ideas for the other ninety five percent? Of course i’m your aptly named host. Oh, i am glad that you’re with me. I’d suffer the unsightly nous of eruptive xanthou mma if it came to my attention that you missed today’s show increase and engage web traffic from b become twenty thirteen sofia latto, principal consultant, that blackbaud and mike’s news senior internet marketing consultant that blackbaud uncover strategies to use metrics beyond google analytics to help you increase web traffic and engage visitors and moving to the cloud. Scott kegel returns to talk you through moving your critical functions think dahna management and payroll, for instance, to cloud computing. Scott is our technology contributor and editor of non-profit technology news, so i covered that up on today’s. Tony’s take two between the guests non-profit radio news. We’re sponsored by rally bound peer-to-peer fund-raising and by t b r c saving you money on credit card processing fees. Let’s go right now to the interview from bb khan twenty thirteen about increasing and engaging web traffic. Welcome to tony martignetti non-profit radio coverage of bb khan twenty thirteen we’re at the gaylord convention center outside washington, d c and maryland with me are sofia latto and mike’s news. Sofia is a principal consultant for blackbaud on mike is senior internet marketing consultant also a blackbaud sofia, mike, welcome. Thank you. Thanks, tony it’s a pleasure to have you both you’re workshop of topic is tactics twenty tactics pardon me, teo. Increase in engage web traffic. I don’t want to don’t want to undermine already. You have twenty ideas. I’m i’m guessing that this starts with analytics. Mike, you wantto where do we begin? Yeah, yeah. So we had four different kind of topics or or categories for the different sessions, but a lot of it was based on ah, analytics and how non-profits are kind of under utilizing some ways to increase traffic things like search engine traffic and what tools are out there. What house search has changed in the past couple of years and even in the last week and and basically how they can take advantage of these to do some of the things that the corporate marketing world relies on heavily to increase it engaged traffic so we shouldn’t be fearing what we can learn from the for-profit sector? No, no, not at all, and i know it’s a little scary sometimes for non-profits they have limited staff, they have people who have different backgrounds that may not be an area they have expertise in, but there’s a lot that they can actually do to kind of stand out from other non-profits, for example, search engine results have changed quite a bit in the last year or two there’s a lot more local results coming up. When you search for, say, high schools, you’ll see high school’s around where you’re searching so google’s pretty smart google knows that you’re probably looking for something around your area, and so this is an opportunity for non-profits to have a better chance to drive traffic for mohr kind of general words like volunteers and events and things that previously they may not have come up that high, but now if they if they localised search engine optimization, they could drive more traffic that they weren’t getting before. Okay, so you want to say more about this localization of of search results? Well, in terms of localization way actually have ways that people actually use terms in a regional area. So one of the things that we recommended, one of the tools that we talked about was using google trends. And so if you are let’s, say, an organization that’s based in a ocular state and you’re looking for the best phrase phrasing for call the action or maybe a very prominent link on your website, you can actually use google trends to find out if the kind of words that you might be considering are going to be high search words of those popular searches. And you can actually dig down a little bit deeper and get into certain metropolitan area. So places like around florida or metropolitan new york or even in l a and you confined that you’ll you’ll notice regionally, people use different language teo to search information than they do across the u s o in terms of localization, you can actually drill down a little bit closer and get words and phrases for your links and your calls to action that’s going to resonate with your area with your reason region excellent how do we start? With google trends, where do we find that you find it in google analytics and you can go in and what’s nice about google trends is it allows you, teo compare terms with each other to see, so for example, you could take the words like donate, make a gift and give now and run those through google trends, and you confined what people, what words people normally used for searching and if you do that today, you’ll find that the word donate is actually a more popular trending term that people are using in searches. So maybe if you’re if you’re an organization that relies on donations from people let’s, say, you know, hurricane sandy, you’re actually going to help those people and you know that people are searching. Teo give teo a natural disaster. The likelihood of people finding you easier is if you use terms that people search with more often on your calls to acting so donate hurricane sandy relief would actually be a better a better bet for you in terms of driving traffic than saying, you know, give to relieve victims so that it’s just one of the tools that you can use, ok? Outstanding let’s, stay with us. How do you activate google trends in google analytics? It’s actually, nothing that you activate its a simple tool and a lot of search engine optimization professionals might use it for research and so it’s just very simple. You you khun, you know google google trends and get on to that tool and you can pop in terms that you want to compare and then, you know, clicked quick go and it’ll actually show you a nice graph, and then you can start to drill down in certain areas in region. So if you’re an international organization, you can look globally at what trends are, what words are trending, or you can actually dig down a little bit more locally and go to more metropolitan areas. So it’s it’s a handy tool it’s very easy to use like you mentioned search results changing even just within the past week. Yeah, we’re recording on monday, september thirtieth, twenty thirteen what’s happened in the past week. No eso google had a big announcement last week that kind of upset or i guess, i guess less a lot of search engine professionals little bit dismayed that usually in google analytics you can see the phrases people search by to find your organization and a lot of non-profits used this to see, okay, they’re searching for mission names or the name of our organization, and this is data that you can see about who comes to your website. Google announced it to be a little bit more private and to make sure that they’re there respecting people’s privacy is this is not going to be available to non-profits or anybody moving forward that this information about what terms people search by to find your website are no longer going to be available in google analytics, but they will with the word is initial word that they’re still gonna have this and something called google web master tools that a lot of non-profits don’t use and there’s a lot of great information in there. It actually shows a lot of information about people who see you in search results, but they don’t necessarily click through to your website. So now i think the challenge for non-profits is to utilize this a little bit more. It was kind of under the radar tool that organizations weren’t used a web master tools. Let master tools yeah, and this is where it this is where the word is that you’re still gonna be able to see this information. You could go back three months now, and i think they’re going to change it to a year. You can go back and see that data shows a lot of valuable information, so i think that’s going to be one shift for for online marketers and non-profits okay, let’s, help them, then our audience is small and midsize non-profits about nine thousand of them. How do they? Well, first do they need to be a web master with that level of skill to use google web master tools? Yeah, not really, so they can use the same log in that they use for google analytics, right? And it’s just it’s activating google web master tools, there’s a little piece of code you can add onto your website and it starts tracking the information so it’s not a very complex process that they would have to do. Okay, is it more than we can talk through? I mean, where would you find this code if you don’t? You don’t know where the code is, so so. Go to google what master tools just just google it it’ll come up as the first result. Log in with your google log in that you use for analytics for your organization and it’s going to give you very clear instructions a couple of things you can do it different ways you could take a little snippet of code and then you add it to your website. Google makes it pretty easy to do if they can’t find, you know how to do it, then you know somebody, somebody, maybe within the team can do it, do it very easily. So don’t be put off by the name web master tools right now, i have that you don’t need to have that level of skill toe, right? Take advantage of you. Go ahead. So i mean with google there’s there’s such a vast array of things that you can look at and you, khun d’oh, and they cover all skillsets so if you’re not, you know, web master, there are things that you can get from those tools and still use that data, you don’t have to be a genius, but in some cases, you know, some web masters are going to be using those tools for some very high, high level code analysis, so it runs the gamut. Ok, don’t be scared. Yeah, there are things in there for you that you can use. Yes, absolutely. They didn’t think that shooting, good ending. You’re listening to the talking, alternate network, you waiting to get in. Cubine do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss. Our culture and consultant services are guaranteed to lead toe right groat for your business, call us at nine one seven eight three three four eight six zero foreign, no obligation free consultation checkout on the website of ww dot covenant seven dot com are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping hunters. People be better business people. You’re listening to the talking alternative network. All right, now i know in your in your seminar you went beyond google analytics. Sofia, where did you start? Well, one of the things that we were talking about is, you know, google’s great, because it’s giving you data, it’s giving you numbers and so numbers tell you a story, but they don’t tell you the full story. So, you know, let’s talk about driving traffic to your website and so, you know, getting traffic to your website that’s, something that google is really helpful doing, you know, search engine optimization, you get traffic there, but once you get traffic there, the whole issue is, are you going to engage those people? So, you know, you literally have seconds for somebody to make a decision about your organization. Do they want to engage with you? Do they find you credible? I mean, we’ve all done those searches where you know, you’re clicking on something after a google search, and you get to this hideously design website, it looks like a ransom note and you immediately say that’s, not a credible organization, i don’t want to engage with them and you and you move away, make that decision and within. Like within seconds, we’re five seconds, absolutely. And so, you know, the whole idea is you can actually do some tests to find out if your home page of your landing page is resonating with your audience and, you know, design is what’s going. Teo, draw somebody into your side and it’s goingto make somebody want to click on your site so there are usability test that you can conduct, and one of those is a five second test and that’s a great test that we do a lot with their clients at blackbaud and we do what we do is like, if we’re embarking on a web design, we usually run a primary conversion path. So, for example, a donation will run their original website through a usability test, and we can identify some problems in that conversion path and what’s nice about usability testing as well. Google gives you numbers, you can actually drill down and look in a usability test result and see where people are clicking from step to step within a conversion path, and that can help you identify some issues. Okay, so when we finish a design, we’ll run the same thing through usability. Test the new design and we can actually measure to see if we’ve actually made improvements. Okay, mike, could we get some detail on how we conductor usability? What? Sophia just called a five second usability test. Yeah, way we start that. Yeah, well, i think the tools that the team uses a lot free tools out there or some that are small feet per month usability hub i know is one that you recommend sophia usability hope dot com o k it’s a great tool for another one, i think there’s also, i don’t know off the top of my head, but there’s there’s other ones out there and there’s also ones where you can actually measure convergence on mobile on mobile applications. Well, ok, now would we just google usability test? Is that going to find us the platform? Absolutely. So, mike, summer free and summer lo fi based. Yeah, i think a small monthly fee, but but definitely when you’re thinking about people coming to your side, i think i think that is well worth that. There’s also some other tools. Well, we can talk about when it comes to email testing and getting more from your email that are definitely worth it as well. Yeah, let’s talk about fine let’s talk about email testing to go ahead. Yeah, so so well, i think that’s really one of the underutilized areas that non-profits look to do with their emails so, so much they want to get emails out and they get him out the door. But one of the things that could really improve the result of your email campaigns are testing things like subject lines or you’re called action links. We did a campaign with a back to school campaign last year with an organization, and they went through six different subject lines bef for they found one that really resonated with their recipients at twice the conversion rate, and they were able to use that for the rest of their campaign, and they raised two to three times more money. So it’s he’s really simple things that if non-profits could focus on them and being efficient that they can really help to improve their their email programs. Sophie, i know you. You have some examples of working within different types of testings to get mobile results to get to get other kind of information without on tools that you could use for your emails as well. Ok, so let’s, stick with the mail. Well, how do we start doing this email testing? What are there again? Platforms? Tools or what? Well, a lot it’s a lot of times, they’re they’re right. Within the system where you can, you can utilize within the system, you know you may split up your list into small little chunks or segments and do a test of a subject liner. You may do a test of a lincoln and flexible age simulating, yeah, do it to ten to twenty percent give it a day or two, see which one does better, and then send the winning message to everybody else, and especially with end of your campaigns coming up fund-raising critical time for non-profits to make sure they get the most of their under your campaigns, and there may be a better version of an email that’s out there that’s going to get you more donations hyre conversion rate, a lot of that’s free, a lot of that’s, right within simple email tools that we offer that’s offered out there on and then there’s some ad on things that if you want to dig a little bit deeper and find out who’s opening up a mobile device who is how long they’re seeing your email really, really interesting things are people taking a couple seconds? Are they taking ten or twenty seconds that you can start to find out which of your your messaging and you’re content actually resonated and people people were engaged enough to read it. Okay, we’re gonna get to the mobile twice now in sofia’s nodding every time we’re gonna get to the mobile let’s stick with you, mike. What? What are some of the variables that we should be testing mentioned? Subject line. Yeah, yeah. What else should we be? A be testing. So marketing sherpa does a huge four hundred page study every everything second again marketing sherpa sherpa, they put out a study. And what they found in the last couple years is the effect of elements to test were targeted, targeted audiences and tailoring content to them. Which organizations really should be doing anyways, if i’m interested in a certain aspect of your organization? If you deliver information about that, say it’s a certain type of cancer lung cancer, breast cancer i may respond more to an email about that or an ask about that tailoring, you know, content by audiences, by interest, but if you’ve never done testing before, subject lines are a great place to start way see results and different types, you know, whether they’re intriguing, whether they’re shorter, whether they’re fun or direct testing, what what’s going to resonate their studies out there, but until non-profits tested with their constituents, they don’t actually know what resonates with their comm in situ in bass called the action links or another great variable to test and, you know, when eating meaning the words that are that are that are linked, yeah, yeah, yeah, like donate now we were, you know, that donates going t vs chip in and move on dot org’s uses chipping a lot. Yeah, so that is that what you mean? The wording of the of the clickable links? Yeah, yeah, and sometimes they just say, click here sometimes it’s just register and when you’re scanning e mails using these tools and you see some people just look at it for a second or two, they’re probably going to look at your leg because that stands out. A little bit more and if they just seek, click here. If they say register it’s not really going to tell them what? Why they should do it when they should do it by so testing out, maybe longer legs testing out when you have images, donate buttons, different placement, different colors. You know, the ultimate goal of a lot of e mails is to get people to the next step to your web page. The more you get there, the greater chance you have of raising money, getting people to register. So if you could increase that, click through rate. It’s it’s a great variable to test as you get into your different emails and campaigns. Okay, excellent. Sofia, we contest mobile. I’ve heard i’ve heard rumors to this effect in the past couple minutes, way contest people’s reactions on mobile to our site. Well, it’s not necessarily the reactions on mobile, but one of the important things i mean obviously email is i call it the lava lamp. Its ever changing and you can never figure it out. It’s always a challenge for everyone. There’s. So many e mail readers out there there’s so many different devices, so many different sizes, and so you have a choice of either sending a scalable e mail or response of email, and they’re both very challenging. And so how do you make sure that you’re delivering a good experience a scalable e mail versus a responsive yes on tony martignetti non-profit radio. We have drug in jail that neither of those words or phrases are particularly difficult, but you’re gonna have to define them once the words get put together. All right, so a scalable e mail, it can also be referred to as a mobile, friendly email and that’s, an email that is usually designed a little bit more basic. So it’s usually one column, the fonts are a little bit larger. You usually have very simple copy the links, their very large because the scalable email and also it’s, usually a little bit narrower and it’s designed so that when it gets delivered into a desktop or a tablet or a mobile, it actually scales to the size to fit in the wit. And so you want larger font so that when it scale small for a mobile device, you can read it and you want links that air. That air open that have space around them. So when you put your thumb on that link, you can actually click it when it’s really small, responsive email actually realize on media queries and so a lot of devices that are out there have media queries. And so what it does is it’s actually based on a grid, and it actually performs calculations, and it delivers a different experience and different devices. So your desktop is one experience and it looks great. And then if you deliver let’s, say, on an iphone it’s going to change the configuration based on some calculations and it may stack all your information so you have one nice long, thin email that’s, easy to read and the pot charge sizes change, but it only works for media for devices that have media query. So the good news is it’s going to look great on all of those devices? And the bad news is that all devices have media queer so it’s hard for me to believe that this is all going on, but it’s all going on behind on email message yeah, and it’s a chance. So so when we’re selecting une male provider whether that’s, i guess, a sophisticated pay service there are, or something like e mail, mail champ or or constant contact, we need to know whether it’s sending responsive versus scalable e mail well that’s in the code of the email so it’s not whether they consent it any any email service provider provider consent either one of those e mails, but it’s, how the emails coded so it’s the back in code, the html, and so and so one of the tools that you can use there’s a couple of tools out there, there’s email on acid, which is actually built into eliminate online tool, and you can use another tool called litmus. These work with any email service providers and it’s usually again a small and on fi, and when it does, does it actually take a little bit of code and you run your email through these through this test and it actually will show you what your email looks like and all the e mail readers and all the devices so you can actually start to see how your email is being rendered in all these things. So not everybody. Not every non-profit has a budget. Tohave ah, big testing lab, where they have twenty devices, they can check everything so what’s a little bit better is to use one of these great tools and actually see how your emails being rendered. And then you can make some changes based on, you know, whether or not you feel like you need a scalable e mail. If you’re content, dick state dick takes for scalable or response. If you have a lot of content, you know, maybe you might be working with the response of email. Now the tools you mentioned that that’s working with blackbaud products working illuminate luminant online has email on acid built in to its email tool. Okay, but email on acid is a great tool that’s out there, that’s available to anybody if you’re using male chimp vertical response in the same thing with litmus, let ms dot com that’s another tool that’s great to use, and that will help you actually take a look at how your emails being rendered in. Another thing about these tools is that especially litmus, they actually have a subject line. They show you what your subject line looks like an email inboxes and it actually helps you look at your pre header techs to see how that works with your subject. What is your pre header text? Well, if you have a mobile device and you take a look at your inbox, you see that there’s a subject line and then there’s about eighty to one hundred falik isn’t usually if you can’t read this message, but that seems like a waste. It is the way it’s doing it wrong. Okay. All right. So this is this is usable landscape, arable land on an e mail that is being wasted. These the way i usually see them is if you can’t view this properly, etcetera. Right. What first, mike, how do we how do we get into this pretender? Text? Where is it? S so it’s it’s usually the opening tex of your email. It can also be coded into an email if you want something different than what? What is the first line? Or the first couple of lines? But what’s interesting is a lot of emails. Usually at the top of the newsletter is something else. Save you this in a browser view this in some other technical language. You know courtney, your show you can throw people in jail for using these people don’t always understand this and having that, when they see that with the subject line there’s a disconnect, they see a subject line on one subject. They see the technical jargon the really good non-profits it are taking advantage of this and doing it the right way, they use their subject line together with the pre header to really engage people. So the subject line may start to engage you with one element of the campaign or what what’s contained in the email and then the pre header gives you more information. I think one example comes to mind best friends, animal society did a really good campaign last year with the subject line talked about e-giving toe animals and then the pre header actually went a little bit further and engaged you enough. So you wanted to open up the email because in your inbox, it’s, very easy for people just to delete your email out out of the inbox on mobile devices, everything else, and so the real challenge is getting them to the next step, and the pre header could really help to engage if it’s. Taken advantage of it. Compliments the subject line. Okay. Excellent. I just assumed that that was uncontrollable. I don’t know so many. So many of them are abysmal. As you said, mike. Okay, uh, we have, like, another three minutes or so left. What else? Sofia let’s. Go back to you think you’re looking at mike. I’m gonna go. I’m gonna shake you up, but i think what’s, uh, what happened? I ask you about what more can we share about this? Well, i can i can actually share one simple thing that i actually mentioned a mike and mike said, wow, i never really thought about that. And so one of the things that i shared with the group this morning, as i said, think mobile first when you’re making social media posts and the reason is that most people are looking at social media on their mobile device. And so i start to think about putting your information at the top of your social media post to make sure that they see the important information. And then the most crucial part of this is any page that you’re linking through social media, it better be responsive and it better be mobile friendly because if you’re driving people to your site and they’re going to your site on a mobile device, you have to make sure that that experience is good for them when they’re coming to your site and they’re getting a desktop site on their mobile device, they’re going to leave. So always think mobile first, when you’re posting for social media, all right? And then how do we go ahead and optimize those pages that we are sending two for mobile? How do you do that? You cannot create a mobile page or a mobile, a micro mobile site that you can use for for special landing pages and actions that you want teo draw people into, or you can create a response of website so that your website actually looks great on all the devices. Okay, can it also be a simple if you have a wordpress site is just turning on the mobile theme? Is that going to do what you’re talking about? I believe so, but i don’t know this for sure, but yes, i think so. Okay. Okay. We got another minute behalf. Mike, what do you want? What you want to? Wrap up with yeah, so i would say a thing to focus on better email sign up process, so email generate online donations greatest source of online donation generator, but non-profits don’t always put a great emphasis on female sign up on their home page on their internal pages. It’s sometimes buried have abetter process where it’s prominent on your home page, he tried to convert people on internal pages when they go to the form, have it engaging, tell them what they’re going to get, overcome their objections of too much email. Repeat that in the confirmation e mail. If non-profits khun grow their email list, they’re going to have a greater chance of raising more money online from email. See, the thing is that i would say if they haven’t checked out youtube’s non-profit program, they should sign up for that because all of these videos that are out there that are compelling that caused people to donate. If you sign up for youtube’s non-profit program, you could put a link at the end of the video or in it, where people can click on it and go to donate right from there rather than seeing videos of kittens or dogs or anything else on youtube that may distract them after they watch it? There’s a call to action that takes them right to your donation form could really look to boost could versions that way by by signing up for that program and utilizing those links. Where do you find that youtube program for-profit good. Sign up. Youtube dot com slash non-profits. Okay. Yeah. Excellent. He’s a terrific ideas. You guys are chock full of ideas. Twenty of them one way only. Really scratched a couple. Really outstanding. Sofia latto is principal consultant with with blackbaud and i shortens our title. But we were doing a be testing. I shortened it in the beginning. Why don’t you give me the full title of the section that you’re with a principal consultant within? I work with the user experience. A design group in blackbaud interactive. Thank you. Andi mike’s news, sr internet. Sorry. Senior internet marketing consultant erect. Thank you very much. Thank you so much. Enjoyed it. Tony martignetti non-profit radio coverage of bb khan. Twenty thirteen. Thanks so much for listening. And my thanks to everybody at b become for helping me get all these terrific. Interviews tons of live listener love, it’s, amazing haskell, oklahoma. Beaumont, california. Fort lauderdale, florida. New bern, north carolina. Charleston, south carolina we got another south carolina. Do you know each other? Goose creek, south carolina also worcester, mass atlanta georgia live listener loved to each of you let’s go abroad. Only one listener in china today. Ni hao to jeonju how? Where are all your friends? There’s? Usually multiple chinese listeners? Moscow we’ve got one listener in moscow. Wonderful. Welcome. I don’t think i’ve seen you before. Welcome moscow live listener love to you konnichi wa too. Matsuyama, iga tokyo and tokushima, japan. Konnichiwa live listener loved to everyone there’s, more there’s even more live listeners. I can’t do them all right this moment, of course. Podcast pleasantries. If you’re listening in the time shift, wherever the heck you are listening. I love you too. Podcast pleasantries to everyone listening at their leisure. Our sponsors. They helped me bring you this show this non-profit radio you’re listening to right this moment. Rally bound is one of them. They make simple, reliable peer-to-peer fund-raising campaigns. Pick up the phone and talk to joe mcgee. It’s that simple. I personally i like talking to people rather than doing business over the web, if i have a choice and a lot of times you don’t have a choice, but with rally bound actually, you do. I mean, of course, you could go to their website rally bound dot com naturally, but you could talk to joe magee and get advice in a conversation about what rally ban does for you and how you can set up a campaign. Talk to him. Triple eight, seven, six, seven, nine o seven six or rally bound dot com of course they have fake use that rally bound naturally, but why deal with f excuse when you could talk to somebody? I wouldn’t? If you had that choice, would you rather talk to someone? Talk to joe? We’re also sponsored by t b r c cost recovery. They save you money on credit card fees when donors make a credit card gift, you don’t change companies t brc talks to your existing credit card processor to get them to lower the fee that you pay on each transaction. If they don’t lower your rate, you don’t pay them. This’s yourself, rabinowitz he is the genius behind. T brc i’ve known this guy very close to ten years in about another month, aiken say ten years, but i’m such a literalist i’m still saying very close to ten years. I’m pretty sure it’s next march that we first met i mean, in march, um, i’ve referred him many times over the ten years i’ve known him nearly ten years that i’ve known him. Talk to yourself for benefits, you know, i don’t know what to say. You could go to his website. Sure t brc dot com, but would you rather talk to someone and do business with them in a conversation two one two, six toe before nine triple xero yourself rabinowitz non-profit radio news welcome. If you are new to the show from last week, which was the big show, we have their face off between atlas of giving and giving us a i got lots of very good feedback from that, but if you are new to the show from last week, welcome, i’m very glad that you are with us. I am grateful, in fact, to each of our over nine thousand listeners, and i’m getting very personal here, i’m thanking you, i’m in your ear right now, radio even internet radio very personal medium and i’m getting personal. I’m thanking you. I appreciate you for listening for spending time with me. Thank you there’s. More non-profit radio news on my block at tony martignetti dot com and that is tony’s take two for friday, twenty eighth of february ninth show of this year scott koegler you know him he’s, the editor of non-profit technology news, which you will find at n p tech news dot com and you’ll find him on twitter at scott koegler. Scott, welcome back. Hi, tony. Good to be here again. It’s. A pleasure. We’re talking about the cloud. You and i first talked about the cloud and software as a service or sas in a segment that i called sassi because that’s, my clever creative wit sassy on that was april fifteenth of two thousand eleven. So even, you know, back almost almost three years ago, you and i were talking about cloudgood puting and software was a service. What has happened in three years? Why are we talking about this again? Well, you know, interestingly, what happened is that people talk about it less. Um and i think that’s a good thing, because when we first talked about it, it was kind of the new oh, wow. This is cool. You know what we’re gonna do with that kind of a thing? Yeah, and anymore, it’s. Just the way things work. And it makes all kinds of sense. Um, just because, well, i’m sure that you have had your you go rounds with stalling software and maintaining updates and, you know, purchasing disks and installing them on computers and having this match is between this computer and all that kind of stuff, right? Yes. I have experienced that from time to time. Yes. And i think it’s common, i mean, it’s one of those things that has been the bane of computer administrators forever until crowds came along. Our sas. Same same thing. Well, it’s moving the program’s off into a vote computer and connecting to them buy-in in that connection so that it doesn’t matter what you have on your desktop or in your hand, right? Right. And, you know, the experience is pretty much the same way you’re looking at a screen. You get a keyboard and allison, you click and type and move. Things around and for most of us, it’s way really can’t tell the difference anymore between something that was installed locally and is running on a crowd service. Um, that’s a good thing. Okay, so we are over the security issues that you and i know talked about close to three years ago. Is that? Is that off the table now? Um, security issues in the cloud are off the table. A cz much of security issues in the office. So yeah, in a way, it’s less of an issue because there’s always a security issue. You know, you can’t get away from the half target about that. Well, yes. Oh, right. So, you know, it’s reality that has to be dealt with, but the clients turned out that called computing is no more or less secure than then locally hosted. Okay, are you aware of any, um, a large? Not well, any any non-profit security breaches that have that have resulted from from cloud computing? Is there anything that i’ve maybe missed through the years? Have you ever heard of anything? I have not heard of them. And hopefully that’s because they haven’t happened. You know the thing with target was just so big that number one legally they can’t avoid announcing it. Secondly, there were so many people affected by it that it was impossible to avoid the kind of publicity. Um, you know, we have way had a similar thing here in south carolina. I think it was a year ago. Now where the in the states i think it was the tax records got hacked, so i know if he called state of non-profit i guess that qualifies okay, okay, but i haven’t heard of any any particular non-profit entities, nor non-profit service is that tak tonight, i think you probably have the same level of legal obligation to announce those kind of things, maybe more so of them. Maldon public companies. Okay, certainly to their constituents anyway, so that that could be why we hadn’t heard. Also, i think about throwing at the listeners if you have been aware of or been a victim yourself or somehow have heard of ah, non-profit that that had a data breach. Let me know that may that may merit a show. Maybe there are lessons there that that can be learned. Or if if the institution would rather not do a show then of course, we don’t have to, but but i’d be interested if if you’ve heard of anything and just so that we know that everybody is thinking our eyes on the same plane. What scott’s referring to with respect to target the the retailer was millions of credit card users. Information was stolen right around christmas time just last year. Yeah, talk about bad timing. Yeah, well, yes, for for all of us who aren’t the hackers, it was brilliant for them. Maybe i shouldn’t call them. They’re all thieves, but but they’re they’re they’re the rare thief. I think most thieves not too brilliant. All right. But anyway, we’re going to be on the social social commentary tangent. Sorry, or i am. I don’t know where i’m going so open. So i’ll stop going there because it’s ridiculous. Okay, what should if we know that we are now pretty secure in the cloud. No worse off than the desktop on. And we have great compatibility problems that don’t exist anymore. What? What kinds of processing and data belong in the cloud for us? Well, you know, in general, i would say everything i’ve gotten personally, to the point where i have very few applications of locally, i used the google, um, you know, google bach’s suite. So all my emails up there, like my documents are there, um and, you know, part of the initial problem or concern with that was that what if my connection goes down? You know, it happens, right mean, cable get cut on all this kind of thing, bad weather that whether can interfere, yeah, definitely, yeah, like we’ve experienced, there may be a storm that puts out an entire region so right, you know, so the question there is is the baby that’s on your local computer that is also backed up to the cloud, which one is the one that you could get to? So the good point is that if you have that kind of facility with duplication of data, duplication of programs, but then one of the other is is probably going to be available to you. Now you may have to go somewhere other than where you currently are because, you know, your your officers or your living soul did maybe under water or electricity may be out, but your data, you know, should be either maybe on a laptop that you’ve got that you can use or is a safe and available by the cloud once you get somewhere else. All right, let’s see options that really could save, you know, you save anybody. Well, let’s, use your example of google docks on google calendar, i presume you use google calendar. Also, i do. Okay, obviously, in the cloud now for local, though, are your are your google documents stored locally? Also, yes, i have what’s called google drive, which is a connector. So when i say the document, it is saved to my local and also saved to google docks on my google drive, i didn’t know that, you know, for instance, i will be traveling next week, so my google ducks that are on my desktop computer will remain mayor, but all i need to do is connect my laptop to the internet, and i’ve access to, you know, all of my email, my calendar and my documents. Okay. Ah, let’s, explore this little bit google drive so google drive is accessible locally on your on your desktop even if you don’t have an internet connection it is. And how do you how do you get to the documents that are stored locally on your on your desktop? Um, well, first i’ll say that i’m using a windows based desktop computer. I assume it works similarly for mac, but i i don’t have that experience. So there’s a little program that i installed from google called google drive, and what it does is it sets up the location on my hard drive on my computer it’s really a folder on the drive, and anything that i put into that folder is automatically synchronized with my of my cloud based google docks. Cool dr so it’s an automatic function, so i when i want to open a file, i can either go to my file folder on my desktop, go to that document, double click it and it opens up whore! I couldn’t go to my google drive, which actually looks just like a local drive, but its timeline click on the document and it opens up so there’s two ways to get to it, then, thanks. I’m not really sure which one of you’s most frequently, but i switched that enforces because you know, they’re both there and and i do. Whatever’s. Convenient at the moment. Ok, so that local and remote capability should be should be very reassuring and that’s that i presume this is something we should look for. If we’re doing any kind of cloud computing it is. And i have to say that not all fast paced programs offer a local the local options. Some of them do. Certainly, if you have a constituent management system, um, that you know where you store all of your constituents data and pretty much everything else for you. Non-profit, um, part of the appeal there is that the information, the data, the programs and the activities are available for use anywhere by anyone who you allow to have access to it. It’s all password protected, that kind of thing. Um and so the fact that it is, um i guess, for lack of other description, that it doesn’t exist anywhere in particular, it means that everyone has access to it. In that case, having it also locally would not really be a good thing because it’s not personal data, right? Share data. Right? Right. All right, we have teo to go away for a couple minutes, but we’re going to comeback scott. Now they’re going to keep talking about moving to the cloud, including, we’ll get teo. Back-up we haven’t talked about back-up we’re talking about operating, and i’ve got more live listener, love, stay with us. You’re listening to the talking alternative network. Duitz have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking alternative radio twenty four hours a day. I’m chuck longfield of blackbaud. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back to big non-profit ideas for the other ninety five percent. Did we just hear that? Ah, let’s, go abroad, live! Listen, love bangkok, thailand, i’ve been there. Welcome to the show. Bangkok, iran this is the second week in a row. Pretty sure iran was on last week. Welcome to you, live listener love to thailand and iran, iran. I’m sorry. We can’t see your city if we could, i would certainly shout out your city, but we know you’re with us. Um, did i shout boston, massachusetts in roswell, georgia live listener love to you if i didn’t, if i did so more love, but you can’t send enough what’s the big deal, uh, on your haserot too many listeners in seoul, south korea, and also an young south korea on your haserot. Scott koegler he’s in south carolina, and i wanted to talk. Scott, i want to ask you about privacy versus versus security. Do you do you worry that google can read everything that you put in your google docks and in your google calendar and possibly serve you up ads or use it for other purposes? I do, i worry about it now. I don’t worry about it, i take it for granted. Yeah, okay, well, it’s wise, to take it for granted, because we know they’re doing it. That’s what they’re i mean, that’s. Their business information is information and and targeting advertising, too, you know, to appropriate audience is doing, and i like it. But you know, the the truth is that most people see those ads and almost nobody clicks on them, you know, it’s it’s a sad thing, but it but it is the case there was a, uh, there was a study down on facebook ads, and i don’t sorry that i don’t recall the specifics about it, but the quick rake on them is just abysmal. So even though they’re there and kind of, um, you know, you see them, they become eyesores. Most people just disregard them completely. For instance, i’m looking at my gmail right now and in my primary list, okay? Just the inbox. There are no abs. It’s just it’s just you know what? Yeah, once i opened one of the e mails, now i begin to get ads across the right hand side. Yeah, they’re pretty innocuous. Okay? I don’t know. Yeah, the targeted ads bother me. Maybe i’m maybe i’m an aberration. Um, i feel like i’ve talked about this before when it’s come up. Other times i feel like i’ve been a little invaded when i get a ad. That’s that’s targeted that i know is because i went to the site but didn’t close a sale or something, you know? I went to a site and browse around or it’s because i read some kind of content and so, you know, you could sort of see the relationship. I know i feel like i still feel a little invaded when i when i get those i haven’t, you know, i have not overcome that yet. Well, it does give me pause because i know that i went looking for boots from my wife one time and everywhere, every page on every website that i went to where these women’s boots coming up. So you gotta wonder, okay, what does that say about me? And god forbid, i go anyplace that i really don’t want to know about anymore. Yeah, right. Well, what also says about you is that you’re a cross dresser. Well, exactly. Well, not exactly, but it’s it’s out now, but don’t nobody listens to the show, so i don’t want nobody knows nobody hears this show. Don’t worry about that. Let’s talk a little bit too. Moved to the subject of of back-up in the cloud. Very well advised, right? Yeah. Back-up is back-up there’s? Definitely something that you want to do. I mean in general, but in the crowded is even better. The issue with that is that if you are backing up local data, there are restrictions about the practical restrictions, not necessarily legal or technical, but just practical restrictions on how much you can actually back-up based on internet bandwidth. Good on we all look at the the download statistics for no the speeds. You know, when you get an internet connection to your cable company, they brag that you get twenty megabits of download. What they don’t talk about is the upload. And if you’re backing up it’s the upload that little matters that’s, the that’s, the speed at which data moves from your computer to their cloud server. Cool. Okay, so typically a twenty megabit god download speed, which is pretty fast. Ok, they fast? Actually, the comparable upload speed is more like one two, two megabits. So when you download a whatever a gigabyte file, you will get that in a minute or two. But when you try to upload a file even now, let’s face it. A digital image photograph is going to be a couple of megabytes. Um, it’s really going to take a long time for that? The upload now, what’s what’s constraining the upload speed is that your own service that’s slower than the server the clouds over giving it back to you? Or what’s what’s constraining us it’s the it’s, the connection that you’re paying for yeah, so you have a if you have a cable connection, right? Cable cable company connection uh, it’s it’s their service, that is slower. Yes. Okay, now it is possible to get hyre speed, but obviously it comes across so major corporations they’re goingto have called by synchronous in other words, it’s the same opposite is down what they’re saying, lots of money for that, you know? All right, so we need a small non-profit probably doesn’t write s so when we’re talking about backing up in the cloud, we need to be aware of our upload speed. And then and then you know how you get it back is important because that’s your retrieving your data? Yeah, exactly. And where you get it back, you know, may not. How you get it back may depend on where you are and what you need to do with it. So if you’re, uh, if you’re local, computer environment is underwater for instance. And you moved to a new location. You need to download essentially your entire data. Your entire set of data. Yeah. So if it’s a lot when they want to order a order it on the hard drive and have it settled tonight rather than try to download it. Okay, a lot of services offer that kind of capability. Scott, we have just a minute left, and, uh, i want everyone to know. This is scott’s swan song he’s he’s going to be leaving after about three and a half years. We’ve had a good long run together. Scott, we have it’s been a lot of fun planning. It’s been my pleasure, you’ve been you’re the longest running contributor, it’s all because, you know, i want to change up topics and more about that another time. I don’t wanna talk about new person coming on to talk about scott and the three and a half years that he has spent. As you know, basically a monthly contributor. Definitely. Regular contributor buy-in technology. Scott, just as it’s really been a pleasure working with you. Thanks, tony. And same to you, it’s been a good run and, uh, you know, i uh, how would we go? Sounds very good. I know we’ll be in touch on twitter. Yes, we will. All right, thank you very much. Scottie scott koegler tulani take care, my pleasure editor of non-profit technology news n p tech news dot com and at scott koegler on twitter next week, another interview from bb con earning that society level gift and jean takagi are legal contributor returns he’s a very smart guy always learned something from gene rally bound and trc they support non-profit radio. I’m asking you to talk to them joe magee and yussef rabinowitz ifyou’re in the market for either peer-to-peer fund-raising or if you accept credit cards, talk to gdpr rally bound or tb rc rally bound is at triple eight seven six seven nine o seven six or rally bound dot com and t brc dot com or to one two, six double four nine triple xero our creative producers claire meyerhoff. Sam liebowitz is our line producer. The show’s social media is by deborah askanase of community organizer two point oh, we have to say farewell to debra. This is the last show that she’s going to be social media manager of we’re going to be making a change starting march first. Deborah, thank you very much. Farewell and good luck. The remote producer of tony martignetti non-profit radio is john federico of the new rules, this music you hear it’s by scott stein. I met him last night at a gig. He was at symphony space, thie barth, aaliyah and symphony space. What a nice guy took pictures and everything. Check out the facebook page, be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent go out and be great network duitz get in. Thank you, cubine. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to talking on their network at www dot talking alternative dot com now broadcasting twenty four hours a day. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking. Come on.

Nonprofit Radio News

TMNR official logo squareA lot’s happening for Tony Martignetti Nonprofit Radio. It’s all good, I love it and I want to share it!

Live Listener Love & Podcast Pleasantries!
I’m so grateful to our 9,000+ listeners, whether live or archive. I produce the show for you. You are the reason Nonprofit Radio is thriving. Thank you!

Last Week’s Show
Last week was the Faceoff. An exhilarating show–I’m not exaggerating!–where Atlas of Giving and Giving USA dealt face-to-face with their issues about each other’s work. This is what Forbes.com dubbed the “philanthropy food fight” and I played cafeteria cop.

 
There were a few transgressions, but nothing unmanageable. (I did have to turn off someone’s mic.) A few jibes, but no Jargon Jail. 

 
To Our Contributors:
You’re amazing! I’m so grateful to each of you: Scott Koegler, Gene Takagi, Maria Semple and Amy Sample Ward.

Each month, you take time to prepare and share valuable info for the benefit of small and mid-size nonprofits. Such devotion! You each exemplify what’s great about working in the nonprofit community: sharing; loyalty; expertise; professionalism; and good fun.

You each are a pleasure to work with!

Farewell, Scott!
This Friday is Scott’s swan song. Editor of Nonprofit Technology News, he’s our longest running contributor, at close to three-and-a-half years! I decided to change topics (see below), and I don’t want to have more than four regulars. They are half the show and I want to keep half open for other brilliant guests.

We’ve had a good long run together. Many thanks, Scott!

Welcome, Cindy!
In April, Cindy Gibson will join as our newest contributor–on grants fundraising. She’s principal of Cynthesis Consulting and has over 25 years helping funders (like the Carnegie Corporation) and grantees (including People for the American Way).

And Now, A Word For Our Sponsors:
Thank you! RallyBound, peer-to-peer fundraising, and TBRC, reducing credit card processing fees. I’m very thankful for your support of Nonprofit Radio.

I love producing Nonprofit Radio and I’m grateful to everyone who has a part in this incredibly valuable resource we create each week for nonprofits.

Thank you!

Nonprofit Radio for December 6, 2013: Brandraise to Fundraise & Safeguard Your Donor Data

Big Nonprofit Ideas for the Other 95%

I Love Our Sponsors!

Sponsored by RallyBound peer-to-peer fundraising for runs, walks and rides. Also sponsored by TBRC Cost Recovery, getting you money back from phone bill errors and omissions.

Listen live or archive:

My Guests:

Sarah Durham: Brandraise to Fundraise

Sarah Durham and Tony at Fundraising Day 2013
Sarah Durham and Tony at Fundraising Day 2013

Sarah Durham is principal and founder of Big Duck, communications consultants for nonprofits. People need to know you before you can ask them for money. What is brandraising and how does it pave the road to fundraising? (Recorded at Fundraising Day in June)

 

 

 

Scott Koegler: Safeguard Your Donor Data

scottkoegler2009-150Now that you have donors, how do you best preserve and protect their information? Scott Koegler is our tech contributor and editor of Nonprofit Technology News.

 

 

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: On Fridays at 1pm Eastern: Talking Alternative Radio

Sign-up for show alerts!

You can also subscribe on iTunes to get the podcast automatically.

Sponsored by:
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Photo of Sandor Katz

Nonprofit Radio for August 2, 2013: Out Of The Blue: Fermentation Fascination & Volunteer Matchmaking

Big Nonprofit Ideas for the Other 95%

Listen live or archive:

Tony’s Guests:

Photo of Sandor Katz
Sandor Katz
Sandor Katz: Out Of The Blue: Fermentation Fascination

A new feature. We’re going to bring in people who have unusual and interesting jobs but in some way support nonprofits. Our inaugural Out Of The Blue guest is Sandor Katz. He’s a fermenter. He calls himself Sandor Kraut. We’ll talk about the history, benefits and methods of fermenting foods. He’ll share his simple sauerkraut recipe.

 

Scott Koegler
Scott Koegler: Volunteer Matchmaking

Scott Koegler is our technology contributor and editor of Nonprofit Technology News. This month we’re talking about tech that matches willing volunteers with seeking charities.

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

Sign-up for show alerts!

We’ll add a link to the audio as soon as possible after Friday afternoon’s show. You can also subscribe on iTunes to get the podcast automatically.