Big Nonprofit Ideas for the Other 95%
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Features editor for The Chronicle of Philanthropy, Holly talks about her coverage of possible shortcomings in Giving USA’s research methods that led to rosier-than-reality estimates of 2009 giving in last year’s report. She tells us what she and others are looking for in this year’s report on 2010 giving. My interview with her was recorded before the 2010 report was released.
Scott Koegler, editor, Nonprofit Technology News. Scott, our regular tech contributor and the editor of Nonprofit Technology News tells me what Google for Nonprofits offers, how to qualify and why it saves your office money. But, there are caveats.
Here is the link to the podcast: 046: Giving USA Data Integrity & Google for Nonprofits
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Welcome to the show. I’m your aptly named host, and this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I hope you recall last week i had larry sharpe, we were talking about smart sales training strategies to kick start your fund-raising larry is the director of neo-sage, and he transformed corporate sales lessons into savvy and easy non-profit fund-raising ideas for us. This week, a conversation with holly hall she is features editor at the chronicle of philanthropy will talk about e-giving yusa what some shortcomings may have been in their research in the past, and what she’s looking for when new numbers come out that are expected this week and also some predictions forgiving this year, which is looking up also, scott koegler joins me google for non-profits the editor of non-profit technology news and our regular tech contributor explains what’s offered by this program and how it will help you work smarter and save a lot of money. But there are some caveats about working in the google cloud on tony’s take, too. I’ll talk about the irs auto revocation list it’s out and what if you’re on it and want? To get off it, i blogged about it this week, and we’ll talk about it on tony’s. Take two, all of that, this show, we’ll take a break right now. Then i’ll be joined by holly hall. Stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Hyre xero. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is holly hol. Holly is features editor for the chronicle of philanthropy. We’re going to talk about giving us a numbers that are expected this week, just so you understand we are recording on tuesday. You’re going to hear this show on friday, june seventeenth, the numbers are expected to come out actually today, which will be tuesday. So we’re doing a little bit of predicting, but mostly we’re going to be looking at the past and seeing what we expect for the numbers that do come out or certainly are expected to come out this week. Holly hall, welcome, thanks for having me, tony pleasure to have you ah, last year, this time last year, in june of two thousand ten, you were questioning some of the conclusions about two thousand nine fund-raising before we get into those questions about the two thousand nine fund-raising why don’t you just explain what e-giving yusa is for people who may not be aware of the report? E-giving usa is the annual tally of all philanthropic giving from individuals, foundations and corporations to american charities and it’s it’s, conducted by the center on philanthropy at indiana university and commissioned by an organization of fund-raising consultant that’s e-giving yusa. Right, well, the giving e-giving institute, right? Okay. And to be fair, it is an estimate. Isn’t that right? Okay, and then they get further information when iris numbers come out later, but but we’ll get to that. Okay, so this time last year, there were some questions about specifically about the individual giving Numbers in 2009 can you explain what your concerns were? Well, individuals make up the lion’s share of all charitable donations, right? About seventy five percent, right? Correct. And giving us, they found that individuals contributed more than two hundred twenty seven million um in two thousand nine, which was about the same as two thousand eight. And we kind of question that because we’re calling around the country and finding that charities were struggling, and other studies also showed a big drop in giving. Okay? And we’ll shortly. We’ll talk about some of those other studies were but so giving us a showed pretty much flat Numbers from 20082 two thousand nine. But that wasn’t what you were hearing from. The non-profit community and seeing in research, other research. That’s correct. Okay, these numbers are are pretty significant for non-profits. How do how do you hear that? Organisations used the e-giving yusa data. Um, there’s sort of a benchmarking that that some organizations will use teo haserot progress and to set goals for the coming year. Um, the numbers provide a breakdown by caused areas. So education, health, religion, etcetera. Okay. And so non-profits air, you know, looking at those toe evaluate whether there in the in the field where they should be all right. Okay. Actually, i just want to clarify i think you said two hundred twenty seven million from individuals, but that would have been two hundred twenty seven billion. You’re absolutely right. I’m sorry. No problem. No problem. It’s. Easier in print, because then you can you can go back. Okay. Um, the, uh the finding was puzzling to not only you but other people is well, who just we’re not seeing flat giving from away toe nine. Yes, it kind of, you know, we’re oh, nine. Remember was the absolute depths of the recession? So many groups who are feeling the pain and that’s what? You’re hearing and but e-giving yusa wasn’t really reflecting that. Yeah aren’t these also significant numbers because we’re looking at what the resiliency of giving is in recessionary times? Well, giving us has been doing what it does for decades, and they have pointed out repeatedly that charitable donations fluctuate left then the economy does when you’re when we’re in recession. But now we now we suspect that maybe e-giving is not as resilient as have been said in the past that it may fluctuate more dramatically, then giving your has found okay, and it’s not just giving us a i think the conventional wisdom is that people continue to be generous, not as generous, but not as dramatically declining fund-raising or giving as a zsa. The stock market may fall, so that still may be true. Okay, it’s, i think the what’s going to be found out is that this recession was different then previous recessions in our lifetime and that giving was affected more deeply then have been okay. Okay, so we may find something contrary to the conventional wisdom. And i know e-giving yusa has been after been at this some, like fifty years or so they do have a long history, including working with the indiana university center on philanthropy, as you mentioned. Okay, we’re going to take a break. And when we return, holly hall will certainly still be with me. And we’ll get into some of the the details of the other research, including research from people who are advisors to giving us city. This is tony martignetti non-profit radio stay with us. They didn’t think the building getting dink, dink, dink dink. You’re listening to the talking alternative network e-giving. Things. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship it’s fulfilling kill, then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marty allison on talking alternative dot com. Talking alternative radio twenty four hours a day. Dahna welcome back to tony martignetti non-profit radio with me is holly hall features editor at the chronicle of philanthropy, and we’re talking about giving us a and there the methodology behind that annual survey, holly the chronicle actually did its own spot check, maybe sort of a small crowd sourcing exercise, didn’t you? Yes, we’re doing the same thing right now, okay? And in looking at the two thousand nine numbers, you found what others were finding right? That giving had actually declined dahna a big challenge for most organizations. For example. Um, hospitals follow-up surveyed by the americans association of healthcare philanthropy e-giving the hospital’s decline by eleven percent in o nine uh, the council for advancement in support of education found that giving the colleges and universities plummeted by seventeen point eight percent, adjusted for inflation. So those air doubled it to drop on dh. What about your own small crowd sourcing a survey? What were you finding? Similar, we did a spot check in o nine of fifty seven charities and thirty seven, thirty five of them e-giving had dropped in o nine and we’re doing the same thing for two thousand ten and even looking at two thousand eleven but it’s a little early to say. However, the overall impression is that things are starting to recover, but they’re still not back to pre recession era. Okay, two thousand seven, two thousand eight, right? How do you select the the charities that you spot? Check at the chronicle? We try toe, get a good representation of all different types of groups. So we’ll call several colleges and universities, several religious organizations, several health organizations and on and on okay. And then you also have your is it philanthropy? Four hundred that with its cool way? D’oh? Uh, we have some of those groups report early, so we’re still pulling those numbers for twenty ten and also twenty eleven, the physical twenty eleven. Some groups have already wrapped up this year. Okay, you know what i’d love to see sort of interesting if we had a a really a site where where non-profits could report on their own, maybe have a have a crowd sourcing a real crowd sourcing site where, you know, tens, hundreds of thousands of charity’s ideally could report on maybe it’s, just some simple numbers, you know, reporting into a google doc or something and, uh, then i just i see a lot of value and crowdsourcing. Sorry. That’s. Interesting. Okay, let me talk. Teo. Peter panepento at the kruckel back-up because there’s a lot of i just see a lot of value in crowd sourcing, and then that would be sort of immediate, you know, what’s happening like this month compared tto tthe this time last year. That’d be interesting. So going back, tio, you’re you’re june of two thousand ten coverage. Someone who you are too researchers who actually our advisors to giving yusa we’re finding numbers contrary to giving us a cz numbers for two thousand nine. Can you talk a little about that? Yes, he’s there to economists at dahna boston college. And they look at wealth patterns and philanthropy. So they had wanted to come out with a quarterly index, and they both sit on giving us a committee. And so they tried to come up with a new alternative estimate, and they found a steeper decline more like ten percent for so eight and o nine. One thing that they pointed out and that giving usa has since acknowledge is that giving us a does not capture. What some people call the psychological dimensions of the economy, things like consumer confidence and unemployment, for example, and these two economists tried to factor some of that in i’m not sure how they did it, but that’s one big difference now giving us a to be fair today are taking a second look at their methodology this year, and so when they come out with their numbers later this week, they may have revised their estimates for, oh eight and nine in fact, i’m pretty sure they will have, so it’ll be very interesting to see if they capture more of the downturn that we were seeing, okay and again to explain to listeners. Holly and i are talking on tuesday, the fourteenth of june, and we’re expecting numbers to come out either this afternoon or this week, but you’re going to listening to the show on friday, the seventeenth, and we hope teo, get someone from e-giving yusa too. Come on and talk about the new numbers they declined to be on today because they’re expecting the new numbers very soon and wanted to wait until those new numbers came out, but we did invite them i did. Invite them t to be with me and holly. So i guess maybe giving you say, maybe sees the the disadvantage of having academics on their board because the academics are always questioning and actually ended up contradicting e-giving yusa, you know, what’s kind of interesting. Actually, i can’t wait to see the figures when they come out later this today or this week, okay, the the indiana university center on philanthropy. So they are the they’re the researchers behind the numbers that right what’s what’s the relationship there the way you understand it, between giving us a and the and indiana center on philanthropy, e-giving yusa or the group of consultants behind the organization pyres, the academic at the center on philanthropy to compile e-giving you say each year okay, i see and then the professor’s, we were just talking about cher vision havens. They are advisers to e-giving yusa. They sit on a methodology committee that reviews the data each year and approved. Figures on what? What was the indiana university’s buy-in set? The center’s senator philanthropies reaction when you were questioning the two thousand nine e-giving figures in our first story that went to press in june of twenty ten, they stuck by there estimates, and they pointed out that they had never been off more than two percentage points from the data that finally comes out from the irs that they used to corroborate you finding but, like said i, this recession is is unusually severe, and we suspect there data may not have captured it accurately. Dahna and the again, this is a the giving us a numbers are our estimates to be fair, the indiana university center. So they were saying, basically that it’s been fifty some years, and we’ve we’ve always been pretty much pretty much on the mark, correct, okay? And have you talked to them about what may be coming this week? Well, only once i talked their director of research and he told me that they had hired are retained buy-in economists to review their methodology with an eye toward i mean, if they needed to change it, and i don’t know if they will. But i suspect strongly suspect that they’re going to revise their method and that we may i see a big drop from two thousand eight, two thousand nine and possibly into twenty ten do you know if if they’re revision, would include some of those psychic e-giving factors that you’re talking about or i don’t know, i don’t know what they’re going to come out with, not like i said, i’m very interested to see we are seeing in our own reporting and other surveys that we track that there is some improvement, but it still continues to be a struggle, for example, after after reporting and nearly twenty percent drop hyre educations is reporting and twenty ten less than one percent decline. So it’s still declining, but things are improving okay, less than one percent decline from last year from from two thousand nine to ten or correct of nine to ten okay, okay, so the the irs now way we’re we’ve been alluding to this let’s, let’s get to the details of it e-giving yusa revise is its numbers when irs comes out with actual data because, as i’ve said a couple times, if we’ve said e-giving you’re saying numbers or an estimate, how does that all work? Well, the irs track how much money individuals claim on their tax returns for charitable donations so these itemizers itemizers heir estimated donate about seventy five percent of all individual gifts. We don’t know what the anonymous letters, non itemizers give buy-in we suspect it’s left and not as big a factor is the itemizers. So the data has come out now for both two thousand eight and two thousand nine, the first two years of the recession, and the irs data suggests more like twenty percent decline for those two years, which would be comparable to what we saw in these other surveys by pompel for advancement in support of education and the association of health care philanthropy is that twenty percent combined over the two years about? Yeah, and we’re talking about two thousand nine two thousand ten’s that right? Okay. Okay. Desires attempt tow estimate what non itemizers do. No, they don’t all right, but e-giving usa does. It does. Do you know how they go about that? I don’t know how they come up with the non itemizers. Uh, figure. Okay, just it is only twenty. Five percent, but still that’s a quarter. But it’s, not it’s, not the minimus. Okay, well, we’ll know more. Um, probably by the time this show has heard anything else, anything you’re gonna be specifically looking for when the number well, i think i’m having kind of a lot of fun, looking at some of the recession survival strategies that charities have undertaken and it’s really fascinating to see some of the creative effort. Arts groups, in particular, have been hard hit in the recession, and they come up with some of the most creative fund-raising and survival strategies. For example, in baltimore, the symphony there allows people who are amateur musicians, too. Sit in with the orchestra, if you will. And they pay for, of course, that they take with members of the company um other arts groups. They’re doing more to bring in donors and to focus less on fancy gallows and more on really bringing people back stage and helping them understand what go goes into the arts. So it’s interesting to see all these creative approaches. Yeah, especially the while sitting in that’s, that’s really clever, but the backstage, you know, that just it’s sort of going back to sort of grassroots fund-raising ideas, which is, you know, expose people to the work you’re doing. If people are giving even at low levels, you know, they may have a greater interest in learning more than they know. And, you know, they only ever see the the the arts group from the front of the house and it’s, not just the arts, you know, seattle children’s hospital, for example, how to really need, uh, five years ago, they created a separate research facility to study children’s diseases. And just last year, you know, amid the economic downturn, they got the idea to bring in what they call research champions these air donors to give a certain minimal amount. I can’t remember what it is, but they started out with a goal of recruiting one hundred people who will come in for what they called science tops, and these are meetings with individual researchers who explained their studies on what they’re learning and the benefits of it. And they, as i said, they started out with a goal of recruiting one hundred members, and they ended up with over four hundred, so it shows that just really getting close to the charitable mission than the work sometimes makes all the difference. Another organization decided to replace its auctions instead of having an auction where they, you know, put up for bidding trips and vacations and other glitzy packages. They decided instead to have an auction for their work. So helping needy kids, you know, let’s auction off summer camp who wants to pay for that? So oh, excellent, yeah, that was very successful. So it’s, just gratifying to see that in hard times latto charitable organizations can become really creative and effective in the press cleverness born of necessity. Yeah, excellent workflows last month, holly, you had a piece that predicted two thousand eleven and you alluded to it. Earlier, two thousand seven, giving what what did what you’re seeing so far about this year, that study was about seventeen thousand five hundred donors, and i’m always a little suspicious of studies that ask people what they intend to give, or d’oh it’s much better to have studies based on what was actually donated. But this study showed that most donors expected to give at least as much, if not more, foreign. Five donors, um, plan to give as much, but if not more, than they did in twenty ten. So that’s, a sign that charitable giving is real, rebounding somewhat. But what was interesting about that study is. But even as people say they intend to give more, they seem to be having less patient for being oversell. Iss it’d four given token gift, you know. Oh, yeah, what were you hearing in that respect? A lot of charities will give tokens. Like, for example, public broadcasting is big. If you give a pledge of one hundred dollars, you get a free cd. Um, donors just aren’t that interested in getting those kinds of perks. They feel that they cut into the contribution, you know, security spending money to buy coffee mugs that eats into the money they’re raising from the donors. And i think a lot of donors through that is this something that you had your first seeing and you suspect it’s because of the recession, i think it’s something that’s all that’s been. The case is just that that sort of annoyance people became less patient with that and more annoyed, the survey found a higher degree of impatient with that type of fund-raising. Excellent. Okay. All right. Well, we’ll see if if those intentions of giving bear bear out in the rest of this year, we sure will. Holly hall is features editor at the chronicle of philanthropy. Holly, thank you very much for being with me has been a real pleasure to look forward to having you back. Maybe to talk about the numbers once they are released. Okay, thank you very much. My pleasure. Thank you. We’ll take a break after this break. Tony’s take to the irs auto revocation list is out, and you want to get off it. Stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Oppcoll hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take to the irs auto revocation list is out this is a list that irs published, and we’ll be keeping up to date monthly, i believe, of about two hundred seventy five thousand non-profits that have automatically had their tax exempt status revoked that’s because they failed to file with iris the required reports for three consecutive years tell you ended up on the list now what if you wantto get off it because way think that a lot of the charity’s on there are defunct out of business on just never reported that, but suppose you’re still in business and you don’t want to be on the list. That’s what i blogged about my blog’s at mpg a dv dot com um, you start on the irs website and there’s a link teo to the explanation page in my blogged, and you’ll see that there’s a streamlined procedure for small non-profits that’s those air for this purpose of getting off the auto revocation list. Small is defined as having gross receipts under fifty thousand dollars in the previous year, so there’s a streamlined procedure and reduced fee for those organisations. That fit that criteria and then if you’re not a small organization, there’s also a procedure for getting off the list. But it’s not streamlined, and there isn’t a reduced fee you’re gonna pay, i think it’s eight hundred fifty dollars instead of one hundred dollars for the small non-profits so the details are on my blogged mpg a dv dot com, and that is tony’s. Take two for friday, june seventeenth with me now a regular tech contributor, the editor of non-profit technology news. Scott koegler scotty, welcome, tony, how you today? I’m doing well, how are you? I’m doing great, thanks. I know we’re going to talk about google for non-profits and what what’s being offered by the program and how it can save some some money on and help you work efficiently. But i first want people to know that you’re calling from a camper in charlottesville, virginia. Is that right? That’s exactly right. Why are you there in a camper? Well, we’re vacationing, so we’re okay. Excellent. Hyre but we have a great connection. So and how is the weather in charlottesville? It’s? Beautiful it’s not going to get above eighty today. Very nice. All right. From your camper, what is google for? Non-profits you know, google non-profits is really an extension of the google app, and google has done a great job of just kind of open up their entire repertoire of stations functions to not provoc i think it’s their way of doing good, so if you’re free with gmail that’s out of the entry point to all this, so do you have to have a gmail account in orderto find out about google for non-profits not to find out to find out about it. Still, teo, google dot com flash on, okay, and you’ll find all the information there, but if you don’t have a email account, probably stood free, and so are so many of the other things that included with the package. Like one of the things is microsoft office compatibility? How does that work that’s one of the things that which made google documents kruckel apple take general very well accepted in the world, they have the ability to read and write pretty much any kind of microsoft document word document on excel, spreadsheet, even a power point presentation. So you’re not using office. You’re not using microsoft office, you’re not you’re using google doc’s, right? Exactly, but you can save in a format that is readable by microsoft office, right? You could figure dot end of a dock next, which is the current microsoft that flower for for documents and then but i have either google document for mike stopped officer, he will open that read it whatever. So you’re working in your if you’re working in google docks and you’re working in the cloud, right? Exactly. Okay, we you and i have talked about that before, but when we explain what the cloud is, what is that? Does that mean if you’re working in google docks in the cloud? The cloud is ah, a computer in the sky, it’s you know, you need an internet connection to get to it and to use it, but they’ll be on that it’s really pretty much like working on microsoft office on your desktop there’s a function where you could actually have the documents saved locally and the best top, so that at some point, if you are disconnected from the internet, still can access the doctors. So it’s really great solution in fact, firstly, i’ve i’ve changed, i don’t think that i’d actually used microsoft office for about a year and a half now converted completely by my corporate account by documents, email everything else is now part of google google documents and on a website, right? And we’re going to talk in a few minutes about security and privacy concerns around that, but very interesting that you’ve, you’ve converted your office. So so if people understand you don’t have to pay for microsoft office, which could be a pretty pricey software offering, especially for non-profits right and there’s a bunch of other peters that air enabled with google back, such as having multiple people edit and share revisions of a document without actually having to move the document back and forth between computers. But those were all kind of just part parcel of the google documents and the whole google enterprise function. The fact that that that those things are free, uh, is really not particular to non-profits i use them for free, and i’m not a non-profits but there are other functions that are specifically for non-profit i just like to just kind of quick lift some of those things nukus there really, really incredible one of them. Is just google applications gmail account under documents and support the thing that’s added with with google for non-profits is the support because generally my account, which is free, does not get twentyfourseven customer support, and that is one thing it included with the google non-profit does that mean telephone support or it’s it’s chatting or its email? Or what? Phone and really phone support twenty four seven for non-profits right now, it’s the third state for critical issues that’s probably not. Now how do i form at the spreadsheet? But it’s probably more like how come i can’t connect? And why are my users able? T used system? Probably some limitations. Okay, but still significant that its phone support twenty four seven? Absolutely. Okay, yeah. What? So what other features are there specifically for non-profits let’s be here. Engagement there they have a hold. They have a whole set of features that air specifically for non-profits once called google grants and that would be really appealing for non-profits because it allows you to put a an ad in google ads. Duitz and, you know, donate now and i don’t know exactly what the limitations are there but the fact that they allow you to put anything at all and google ads without paying so it’s grantspace for free uh, edwards, right. Okay, then they also have something about co-branded email. Right? The brand of the mail is essentially what i mean, it’s a perversion of google suite and you you get to put your logo on it. It’s, your domain name like mine is at kay koegler dot net. So that’s my own it’s, not a google male. Gmail. Okay, so so i’m sorry. So the branded email is not particular to non-profits right? They’re just kind of bundling of these features together for not-for-profits okay, what about youtube? They had they had some offering free on youtube, since they own youtube for non bright, their limitations in youtube, of content that normal people and upload or paid for companies can upload and they lighten up that limitation for non-profit cerini able stuff flowed longer. Video is longer than the ten minutes, and you also can put a donate but on your video, which is something that nobody else gets to do so again, it’s another opportunity to interact with your constituents, ask them to donate and give them a video in orderto, you know, state because and tell them why they should be excellent. All right, so so the google aps google grants for edwards, the youtube enhancements you had said that go to google dot com slash non-profits. And how do you how do you qualify as it does every non-profit qualified? And how do you prove that you are one, uh, it’s? Pretty simple. Actually, you need to be a five. A one c three, which you know a lot more about than i do. Most yl charities are all tax exempt charities are so you probably have to give your a copy of your irs tax determination letter. I would imagine. Well, there their explanation. Is that your arika notification of the status? Your e i n need to appear in the irises online database. Okay. All right. So that they see there were more sufficient. They don’t mean more efficient. They don’t want to deal with copies of documents. Attachments? Theyjust they’re using the irs list, right? They just looked up. Yes or no? Okay, on. There are some predictions. For instance, you can’t be doing any commercial services. No car, boat or real. Estate donation okay, get the focus websites with a primary focus on selling good products. Services don’t qualify. Consumer credit counseling doesn’t qualify, so they’re special impatient, but they will they look to be to me at least like they’re trying to weed out those things that could be marginally non-profit oriented and to clarify, i think ifyou’re non-profit is let’s, say, doing car donations or yacht donations some like that, you could still continue that. You just you can’t use google for non-profits to support that kind of work, right? Okay, i love the donate button on the youtube videos. That’s really extraordinary. You know, video has really taken off in the last uh oh, gosh, here in half. In terms of a way to get a message to folks video, you said right work or some kind of video. And i saw study just recently staying at sixty five percent of latto visitors just in general. You a video? Some kind at least two times a week. Uh, that’s. Pretty significant. Kind of traffic to video. Good. Good reason toe get into that. Oh, it’s. So interactive. I think you and i have talked about that when we when we talked about the ideal website, you could just show so much more, you know, you can show your work on site and it doesn’t have to be high production values, right? And if you look at a lot of videos being used now, they’re very personal. It’s uh, you know, a head shot of somebody stating their cause, i’m talking directly to the viewer. So it’s, not some kind of a zoo just said, hi production, just sitting down in front of your flip cam or or your webcam on your computer and just stating your cause doesn’t have to be something you know, heavily produced, although i do have to say that, uh, pre scripting your your talk, those make a lot of difference. You don’t want to be fumbling your words of course, alright, so video, very valuable and you can use google for non-profits to take advantage of what google’s offering on youtube with scott koegler, our regular tech contributor, the editor of non-profit technology news. When we return after this break, we’ll talk about some of the security and privacy concerns about working in the cloud stay with us. You didn’t even think that. Shooting. Getting, thinking. You’re listening to the talking alternate network. E-giving. Thank you. Good. Buy-in looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call. We discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhancer current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. No. Kayman welcome back home with scott koegler, editor of non-profit technology news, which you’ll find it in peace. The tech news dot com and we’re talking about google for non-profits. Scott, you have your business, you said so many of your business documents in the cloud. And there, there are concerns about security mint just within the past. Well, by the time this show has aired, it will be within the past two weeks or so, citigroup hacked thie international monetary fund packed. So if your if your data isn’t resident on your computer, which which has its own risks, i’m not saying that’s risk. There are risks. Sure. Tony there’s always risk. And i should say that the imf was not a cloud based application. It was actually within their own servers. Okay, so there’s always there’s always something there’s, always somebody wanting to get in and cause mayhem. Of course, if you’re a bigger target, you’re going to be more likely to be to the attack. But i was looking at the security of cloud based systems like this if i have it on el computer from my own network of my own servers, and i’m responsible for that for the security of that, and i can install security applications like instead of firewalls, do all those things that are necessary. But you know what? I am not an expert in that stuff. On the other hand, cloudgood based applications service providers allow you to put your application’s up in their services. They have their entire businesses going on the line and there’s an adage that i’ve heard a couple of times if they the service provider, cloud service provider or sas provider? Yes, it one time it’s a public relations problem. If they get him twice, they have, they’re gonna lose customers. If they get hit three times essentially out of business, so if you look at it from their perspective, it’s not just something that they do it’s, something they have to do in order to stay in business, let me keep you in a lot more at stake as my security than i do. Okay, interesting perspective. Thank you. Let me keep you out of jargon jail you mentioned sas. Now we have talked about sass in the past, but for someone who maybe didn’t listen to that show, which is hard to believe anybody if it is a theoretical possibility that somebody might not have listened to that previous show. So just for that hypothetical, what is what is sass to remind us, please. Zaps and cloud are very related. They both are especially computers in the sky there by the internet so fast actually stands for not where as a tea service google application or google maps qualify as software is the service. They also increasing your private people in our interchange. The thie acronyms, either sas or cloud they really warm or referring to exactly. The technically i would classify it differently. But provoc most intents and purposes you can say sat cloudgood alright, well and technically, that’s. Why you’re the editor of non-profit technology news to make those make those nuanced distinctions and and explain them to us. What? Why would you say they’re a little bit there? Technically different sashes specifically application. So if you look at okay, like fundez counting software, you and i talked a few, many shows ago. Probably now about fund accounting software. That was sas. Correct. Okay. And cloud could be anything. There are their websites, servers that are available where you can actually create your own application here. Things like amazon has three, which is there basically, they’re described in the sky where you could just take all of your files. Documents, pictures, videos, blow them up onto their disk drive up there. That’s a cloud based service. Not really an application. Okay, i understand that the technical difference between right and since you mentioned amazon has three, i’ll give them a little plug. I use them for the video in-kind and audio content for this show. It’s. How i transfer it between the people who are editing it, working on it or the end user who produced it for uploaded to amazon has three and give them a whirl and they can download it. Yeah, many good things about that one. Is that it’s really? Really? Yes. It’s the right all of the people can get to it without files. One place? Yeah, it’s a couple of dollars a month on paying for many gig of storage. Right? One more concerned we have just about two minutes left around working in the cloud and that is privacy. Who questions about who owns the data? There are some lawsuits out there now where google is claiming that they own data that’s stored in their cloud. Now, i don’t know the nuances of the fact patterns around that. I just know that let’s just talk about the issue generally about who owns the data that you store in someone else’s cloud there, there are no rules, it will be up to the perfect provider and i although i haven’t seen the lawsuit with cool, i have to imagine that it’s around some very specific data or, you know, it’s like facebook, facebook essentially owns whatever you put up. On your facebook account, we’ve talked about that that could be, uh, last, but either as a sass or as cloud if you’re putting miles up there, like, uh, use a car photos, facebook owns it and that’s right in their terms of service, and it only gets to be an issue. I think when in terms of google, when they want to do something like delete or give away the data that you provided, i think that the qualification there is going to be very, very narrow for google eyes. They don’t want to get trouble with many persons or companies, proprietary data. So again, i haven’t looked lost otherwise that would discourage the use of their cloud. Yeah, considerably. Yeah. Ah, what about local back-up if oh, you know what, scott? I just realized we’ve we’ve we’ve come. We have to come to the end. We’re at the end. I’m sorry. I want to ask you about local back-up scott koegler, the editor of non-profit technology news at ten p tech news dot com scott, thank you very much. Enjoy your vacation in charlottesville, virginia. Thanks. My pleasure. Good to talk to you. Thank you. I wanna thank scott and holly hall features editor for the chronicle of philanthropy. For being with me today next week, a show from the archive and this time i do know which one it’s going to be the past couple weeks i’ve said, i don’t know what it’s going to be it’s going to fire up your board fund-raising gail perry, the author of fired-up fund-raising turned board passion into action, joins me for the hour next week. You can keep up with what’s coming up on tony martignetti non-profit radio. Sign up for our insider email alerts on the facebook page. Just go to facebook and go to the natives search for the name of this show while you’re there you can, like us become a fan of the show. Those who did i had the chance to win one of two ipads we gave away two ipads last week, two fans of a facebook page itunes were on itunes at non-profit radio dot net subscribed there. Listen any time on the device of your choice non-profit radio dot net twenty martignetti non-profit radios creative producer is claire meyerhoff, our line producer and the owner of talking alternative broadcasting is sam. Liebowitz and the show’s social media is by regina walton of organic social media. I hope you’ll be with me next friday, one p m eastern time. That’ll again will be fired-up. You’re bored, fund-raising you always find us at talking alternative dot com, which is the home of talking alternative broadcasting. 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