Tag Archives: Google for Nonprofits

Nonprofit Radio for August 17, 2020: Google Ad Grants & Be A Payment Processing Pro

My Guests:

Chris Barlow: Google Ad Grants
These are generous grants, up to $10,000 per month. What do you need in place to take advantage of the grants? How do you get in? What are best practices? Plus advice on 3-year-old tantrums from a father of 6. Hear it all from Chris Barlow at Beeline.



Christina Schnoor, Lily Ickow, & Maureen Wallbeof: Be A Payment Processing Pro
You’ll keep more of your online gifts if you make informed decisions about online payment processors. They’re not all the same. Our 20NTC panel gets you where you’d like to be. They’re Christina Schnoor with American Near East Refugee Aid (Anera); Lily Ickow from EveryAction; and Maureen Wallbeoff at Practical Wisdom for Nonprofit Accidental Techies.


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[00:00:12.58] spk_1:
welcome tony-martignetti non profit radio big

[00:01:47.54] spk_2:
non profit ideas for the other 95%. I’m your aptly named host. Oh, I’m glad you’re with me. I’d get slapped with a diagnosis of leptospirosis if you infected me with the idea that you missed today’s show. Google Ad grants These are generous grants up to $10,000 per month. What do you need in place to take advantage of the grants? How do you get in what are best practices? Plus advice on three year old tantrums from a father of six? Here it all from Chris Barlow at Beeline and be a payment processing pro. You’ll keep more of your online gift if you make informed decisions about online payment processors. They’re not all the same are 20 and TC Panel gets you where you’d like to be. They’re Christina. Snore with American Near East Refugee Aid Lily Aiko from every action and Maureen will be off at practical wisdom for non profit accidental techies. Tony Steak to a free how to guide were sponsored by wegner-C.P.As guiding you beyond the numbers wegner-C.P.As dot com and by turned to communications, PR and content for nonprofits. Your story is their mission. Turn hyphen. Two dot ceo. Here is Google ad Grants

[00:01:50.14] spk_4:

[00:02:23.09] spk_1:
my pleasure to welcome Chris Barlow to the show. He is the director of Beeline, a marketing firm that helps nonprofits further their missions and grow their supporter bases through Google ads. The man, the main the main hat he wears is being a father to six kids, six kids and trying to raise them bilingual. Although most of the credit for that goes to his German wife. The company is at beeline dot marketing, and he’s at Beeline. Underscore, Chris, Chris Partlow. Welcome to the show.

[00:02:24.94] spk_0:
Thank you very much, tony.

[00:02:26.54] spk_1:
Pleasure to have you six kids. How old do they?

[00:02:30.04] spk_0:
My oldest is 13 and just start 13. My youngest is 18 months.

[00:02:41.09] spk_1:
Okay, That’s Ah, that’s a lot of kids by today’s standards. 60 s. Yeah, right.

[00:02:48.59] spk_0:
We’ve learned that we’ve learned a thing or two about how to do more with less by the share. I think that helps helps with the understanding what nonprofits after that make do it.

[00:02:58.56] spk_1:
Okay. And and eight people together during a pandemic. No school. What the, uh, were the prospects for school in Fort Collins, Colorado, this fall.

[00:03:32.84] spk_0:
Um, so they as of yesterday, they closed schools and, Ah, but we weren’t too worried about it. Our kids go to we’re just doing, ah, once a week school and and home school the other day. So we’re used to having him around. Yeah. Uh, OK. They were sad to have that. Their their enrichment classes canceled, but yeah, I’m sure, But we’re we work. We’ve been doing pretty well. It’s, uh that’s all. Things considered eight

[00:03:34.94] spk_1:
people eight people together is a lot. Yeah, and one is the youngest is with 13 months.

[00:03:40.07] spk_0:
18 months. Yeah,

[00:03:43.54] spk_1:
OK, OK. All right. I don’t Maybe this is a distraction for you from from family. No, no, not at all. Okay. Google ad grants. So the company gives up to $10,000 a month for advertising, which for most of our listeners, at least many of our listeners, that’s a lot of money and maybe even too much. So how’d oh, Adam people know if if the grants or something that they should even apply for

[00:05:19.37] spk_0:
that’s a really good question. Um, right. Cause the one thing that separates Google ad grants from any other kind of grant that I know off is, um if you’re eligible, you’re pretty much guaranteed to get in the program. If you can get through the application process, it’s not a matter of whether you’re gonna win the craft or not. So the more important question is is our non profit positions to make use of this? Is it going to be worth our time? Um, and there are four main things that, um, I would consider as a non profit to help you decide. Help me decide whether this is a program I should apply for. Um, I’ll just list them real quick, and then we want to look at talk about each one we can is how how big is our region that we serve or the or the our donor base? Are people actually searching for what we do on the Internet? Um, how strong is our website and our digital presence and forth? Do we have announced expertise or some budget to to help manage this this grant program in the ads? Okay, um, I can list those region,

[00:05:20.68] spk_1:
right? Right. Your region. And are people searching?

[00:05:24.54] spk_0:
Yeah. How strong is our digital presence or the website? Right broker and then in house expertise or budget.

[00:05:30.64] spk_1:
Okay, so let’s talk about the region. Why is why is this important?

[00:05:55.54] spk_0:
So it you can if you are a local non profit only serving within your city, you can still make use of blue black grants depending on how big your city is, or I should say anyone can apply, of course, and you can get it. But if you’re in a small city and there’s a limited amount of people searching it made, the results may not be that impactful. Okay,

[00:06:05.33] spk_1:
so you’re gonna have to put some time into creating your ad grants campaign, right? There is a potential downside if the upside isn’t gonna be significant enoughto justify it

[00:06:46.34] spk_0:
exactly. Now, I work with nonprofits in S cities, cities of you know, 150,000 people, and it’s worth it to them. Um, but, you know, if it again that the larger your region is, the bigger impact advance will be for him. So if you’ve got donors across the country or you you want to start if you if you feel like you’re going, you could have Ah, if you have a large enough mission that people could from around the nation could support you. And you want to get donors through the campaign that’ll work. Or if you serve a really large area, um, again, Then it’ll be worthwhile program. Okay, From matter.

[00:07:05.13] spk_1:
If you’re in a small community, what’s the word of mouth? People know you. Just because everybody knows the handful of nonprofits in town, there’s probably not a lot of advantage for you. Yep. Okay, if you’re not serving a broader a broader base than your small community, Okay, so so at least really to the next point. You are people searching for what you do,

[00:08:19.44] spk_0:
right? Yep. So I’m unlike a nab that you would do on social media or, you know, on a website where you put a banner you are with Google ads. You can only do keyword based ads on a Google search, and so you are limited by the number of people who are searching, So maybe you’re across the nation. But for whatever reason, what you do is very niche or people don’t think no, you even exist or even that your service’s exist. So people aren’t necessarily going to be searching for what you do or anything related. If that’s the case, you You know, I What I recommend is doing some research. There are some free tools online that you could get an estimated number of searches being done, and you could just put in different keywords and c o r people searching for this problem that we solved on. If you’ve If you find that, OK, there are, then it might be worth it. But if if if it’s really niche, you know, no one searching for what you guys do, then it’s gonna be limited. What you’re the impact is gonna be for you. So that’s one way you can kind of make the decision.

[00:08:20.84] spk_1:
Chris, can you name wanted to those sites that people can use to estimate search traffic around phrases?

[00:08:41.34] spk_0:
Yes. Um, there is one called ECM Rush s search engine marketing SCM Rush. Um, there’s another one called Spy Fu. Um, and if you just do a search, Okay? Google Google has one. It’s themselves that you can use to Google keyword planner.

[00:08:49.54] spk_1:
And how do you spell ZX by food?

[00:08:52.06] spk_0:
S s p y like you’re spying f you like, come food.

[00:09:09.51] spk_1:
Okay, I would said fo So I’m glad you said okay. SP y f you okay? Just in case listeners want to do their own the test marketing of some keywords to see whether people are searching for what they’re with their work is and then your your digital presence.

[00:10:48.04] spk_0:
Yeah, So it kind of depends on what your goal is. Um, for the campaigns. If you, um, are a local non profit and you have service is for the community a large enough community that it’s worth, um, you know, using Google advance, Um, then maybe you don’t need if you’re if you’re very service but based your in person or you’re bringing meals or whatever it might be you don’t. Your website needs to be good, but it doesn’t need to have anything particularly compelling. It just needs to really show what you guys do. And and, of course, if you want donors your goals to get donors, you need to have you need to tell your story really well digitally because you’re trying to bring new people to your site and tell your story. But if you’re just trying to help people access, your service is it just needs to really make the point clear and across and no say whether it’s making appointment with you or or showing up to one of your pop up events or whatever it might be that your non profit does. The website doesn’t necessarily need to be, you know, really, really, you know, amazing content. But if your goal is, um to get donors, yeah, you need. If you want to get people to subscribe and want to keep learning about your mission, then you have to tell your story well, and you know you have to have If you have video, that’s gonna be really important. Um, some some nonprofits, um, you know, you they provide their service is digitally they have on my courses, um, or other online resource is they’re gonna probably already have a really good digital presence. And there are a perfect fit for Google ad grants. I worked with a non profit. They do parenting resources, and so, you know they have people searching pit parents are searching across the country. How do you know sibling conflict in the midst of a pandemic and

[00:10:54.82] spk_1:
you could write those you can. You should be a contributing blogger for them

[00:11:08.59] spk_0:
Yeah, exactly. So? So they get tons of people who are finding them and go there blawg and download stuff and get on to the email list. And and so that’s what they’re great fit. Um, but you have to if you know, the stronger your online presence is stronger, website them or impact that the grants is gonna have you.

[00:11:31.68] spk_1:
Okay, cool. And then either needs some in house expertise, I guess, to manage all your campaign and or you need to have some money to spend. So I take it this is not something that say an executive director can take on and and learn and then manage when you know it’s like a one or two employees shop.

[00:11:40.44] spk_0:
I don’t think so. If you’re

[00:11:42.34] spk_4:

[00:11:57.16] spk_0:
the executive director with some marketing experience, are already have worked with Google, I would say, definitely, you don’t have to be running perfectly, Um, because you’re getting free ad spend. If you waste some of it, it’s not a big deal. Um, it doesn’t have to be perfect. And if you, um,

[00:11:59.24] spk_1:
there’s a learning curve to, there’s

[00:12:00.40] spk_0:
a learning curve, you have to spend a little time learning, and it isn’t the most time intensive kind of campaign you can run, but yeah, you can’t just expect you can do it while you’re wearing five other hats and you’ve never done it before. You need to have someone who can learn it in your house in house, for you have to know the higher it.

[00:12:21.84] spk_1:
Okay. Like the B line marketing? Yeah, for example, for example. Right. Okay. Okay, um, now you don’t have to take all $10,000 I guess. Or do you? Should you, Justin, may as well spend as much as you can.

[00:12:48.04] spk_0:
Yeah. You may as well spend as much. You can’t some. The thing is, it’s at 10,000 per month. 329 per day is what it actually is. So, um, you might hit that $300 million spend in our A nonprofit that really is able to spend it might hit that number really fast, and then you’re out of budget for the day. But if you’re only spending 2000 of it Hey, that’s $2000. You weren’t spending before, and now you’re getting that kind of exposure?

[00:13:03.04] spk_1:
Yeah. Okay. You may as well take the maximum and and work with it and play with it. All right, So if we feel like we’ve got our our foundation laid the way you’re just describing, how do you apply?

[00:14:28.40] spk_0:
Um, so you can just go to Google for non profits and you have tow. Essentially, you can start the application there. You have to be basically be approved by rule. As a non profit organization, they you start with tech soup, you get it verified by tech soup as non profit. Okay, that’s what Google uses to do the non profit verification process. And then applying for Google for nonprofits is really easy. That doesn’t take too much time. Um, and I have a guide. I’m happy to share with you, tony, that people can follow step by step. Uh, the checklist. The harder part is, once your angle for non profits, you have to apply for at grants. And, um, that involves setting up a campaign a start, you know, starter campaign. It doesn’t have to be what you find, you know, you can continue to work on it and change it, but you have to start with something and go will review that campaign and say, OK, you’ve done. You’ve chucked dot all your i’s and cross border tease. Your campaign looks ready to go. And now we will give you the grabs. Okay, Okay. And at the guy offer. And you could find stuff online. Two guides to to apply. What does you know Kind of give you those steps, but it doesn’t tell you how to do the campaigns that, but Google also does some of that on their site.

[00:14:39.74] spk_1:
Is this guide at your site be lined up marketing guy? Do you have?

[00:14:40.56] spk_0:
Yeah, it’s some. Yeah, it’s just under my service is tap. Um, but I’m also happy to send it to anyone who asks.

[00:14:52.64] spk_1:
OK, OK, well, people can go to your website. I don’t want you to be burdened with 1000 emails.

[00:15:22.29] spk_2:
It’s time for a break wegner-C.P.As paycheck protection program. Loan forgiveness. This is still out there looming. You need to get your forgiveness application in. Wegner has you covered? They’re free. Webinar explains p p p loan forgiveness. Go to wegner-C.P.As dot com. Click resource is and recorded events. Now back to Google ad grants with Chris Barlow.

[00:15:35.04] spk_1:
If we’ve now we’ve applied, we’ve been approved. What are some good practices. Let’s start off with what’s your top tip for using this? This $10,000 a month?

[00:17:07.23] spk_0:
Yeah. Obviously, this is kind of an obvious thing, but you want to think about what your goal is and decide what it conversion ISS, and you might have more than one goal or war. The one conversion, a lot of non profit Start with, um, how can we further our mission and help more people find us? Just that we that we conserve because those people are a lot more likely to convert, um, those that that requires less effort because you’re there to help them already and whether you’re serving them physically and you’re just making them helping them avail them of your service is or they can get something online digital from your block or whatever. Um, that is a much quicker win. Um, if you want to grow your supporter base, um that, you know, again, just being aware of what your goal is and deciding what is the smallest step a person can take toward that goal, like of my ultimate goal, is to get supporters and donors. Then what’s the smaller step that someone can take, you know, the first time they come to our site, they’ve never heard of us. The smallest step they can take is to watch one of our videos. Or can we get them to sign up for our analyst? Because if they just come to our site one time and go away, we have no way to reconnect with those people. We don’t know who they are. So the importance of realizing that Google ad grants is great for getting people to your site. Um, but you need to really know what their next step is gonna be. And the smaller that is, the easier that is, the more likely they’re going to take that step.

[00:17:15.53] spk_1:
Did you have a specific landing page of what? Your advance? Incoming traffic?

[00:17:43.81] spk_0:
Yeah. Depends. I think, you know, having a landing page is great if you have a very specific goal in mind. Um, you know, I want to offer this this resource, um, five ways toe to apply to, You know, maybe you help low income people, families or individuals, you know, get a job or whatever at my career Resource is

[00:17:48.76] spk_1:
or sign a petition or something.

[00:18:29.50] spk_0:
Yeah, sign a petition, Right. So So you have a landing page specific for that goal. It could be great. Also, just to send for people to your website, your general website, as long as there’s an easy way for them to take the next step whether that stopped in or call you or whatever it is, The main thing to consider there is I want a match. The page that I sent people to to the key where they searched as closely as I can. The more relevant, um, you know, if they’re searching for, ah, something related to, um, you know, gruel, you know, hygiene kit for homeless. You know, you wanna you want to make sure that we’re, you know, as close as you can you match. So if you just send them to your home page website, that’s a very generic place to send them. So if you have a block post addressing that specific question, that’s a great place to send them.

[00:18:50.14] spk_1:
Okay? And this all goes back to your goal. Exactly. Go is donor acquisition? Then they should get to an information page. That’s gonna Or maybe maybe they should just be right that the donation page. I don’t know what that

[00:18:54.01] spk_0:
donation page can work. A ZX long as your donation page has videos and things that will get people excited.

[00:19:22.00] spk_1:
Okay, They need a little bit more information that quite radio give you the credit card number. Yes. But you also don’t want them wandering around reading block posts. Yes. You distracted by the petition, et cetera, when you know that they searched for, you know, giving or you’re confident that whatever brought them in, they are in the mind of donating.

[00:19:25.65] spk_0:
Yeah, Yeah, you’re a ghoul Cares about relevance. And that that the relevance is what you’re abscess and how relevant are at is to the what they searched. And then the page two and goodwill measures that by

[00:19:36.84] spk_1:
oh ho hos that Google knows that your head sends people do. And they

[00:19:41.46] spk_0:
well, they know how long people stand the page. If you have Google analytics on the site, they know that. And so the longer people stay, that’s a better user experience,

[00:20:03.74] spk_1:
right? All right, maybe this is maybe this is obvious, but I’m trainable. So Google Analytics works both ways. It gives you gives you data, but it also gives feedback toe Google. Okay.

[00:20:04.52] spk_0:
And I mean, maybe

[00:20:09.91] spk_1:
that maybe that’s commonly known among Google analytics users. All right, I didn’t know that. Yeah. Let your surrendering data as well as retrieving it for yourself.

[00:21:03.91] spk_0:
Yeah, well, it’s It’s so that, you know, because if your users are having a good experience, Google will show your ads will give you give you more ad impressions because people are having a date. They won’t care about what the user experiences when they click on your ad and stuff. And so, you know, give him a good experience. If they take that, they convert. Maybe they don’t spend a lot of time on your site, but they convert. They give you guys a call or fill in a form, and that’s what you said as one of your goals. Google. You know, that gets measured into your at, um at data and Google says, Okay, we’ll show your adds more often, or, um, you know, you know how Google as is it is an auction. Well, will be it higher for this ad to show on these keywords because people tend to convert, and that’s a good experience with user. So we’re gonna make sure your ad gets shown because people are converting.

[00:21:05.74] spk_1:
Okay, Okay, is excellent advice. What else? For using this grant money.

[00:21:43.44] spk_0:
Um, if you can focus on traffic first, um, it you don’t want to ignore conversions and ignore getting people to take the next step. But higher traffic, the higher traffic you have the more of that grant or spending that it’s faster and easier to to test what? You know that conversion. Maybe you’re trying to get donors. And, you know, if you’re getting 100 people to your site, um, that’s gonna take a lot longer than if you get 1000 people to your site to figure out OK, people are really responding to this video. Are there? Are there are they’re signing up for our list or they’re donating.

[00:21:46.44] spk_1:
It’s a matter of more validity in a larger sample size. Exactly. You could drop more conclusions from 1000 people than you can from a population of 100

[00:23:20.50] spk_0:
yet, And so to get more traffic, um, I mean they’re number ways, but one of the best things you can do is to, um, add, keep adding he works, and because it’s at grants. They don’t have to be the perfect keywords that, um, are are your absolute ideal donors. They could be people who are searching for kind of related topics that they’re still, you know, related to what you do. And, um, you can, you know, get people further, further away from the final, you know, instead of the very most qualified people. So adding keywords and then another good practice is along with that, um, when you organize your campaign, people typically take a pool of keywords, say, 20 keywords, and then they create and their related to each other. And then they create one app for those keywords. Um, because they’re fairly related keywords. And I recommend using single theme or single keyword ad groups where you each at each keyword has a unique first headline. So you work. That ad is close to that. This is the key word s possible, or Hubert phrase. Or maybe you have just three or four different keywords cubits radio phrases for at so just having much smaller groups because that makes sure that the ad the first headline that people see and your ad is as close to what they actually search.

[00:23:23.58] spk_1:
Can you give an example of that?

[00:24:55.04] spk_0:
Yeah. Um, so if someone searches for it, got using this example that I mentioned before of parenting resources. If someone searches for, ah, three years, three year old tantrum, Um, the standard philosophy might be three year old tan drum, five year old tantrum child hand drum. You haven’t ad about tantrums with single keyword or single theme at groups. You instead say, three year old tantrum as the headline, and then you have a different at for five year old tantrum because it matches exactly what the person searched. Um, you don’t necessarily have to get back granular by creating that many different, unique first headlines, but you can try to make it as narrow as possible. Um, and that way, people, because here’s another best practice or way to think about Google ads as opposed to like Facebook or another kind of ad platform. It’s not about like having the ideal branded like emotional trigger that really draws people in. People do a Google search, and they look at the search results and then make a split second decision. Um, and it and you really just want to make show people. I understand your intent and I match what you’re thinking. And so the relevance that could match of the key word just getting that is as close as possible is what helps ensure that you can have a really high number of people who are clicking on your abs.

[00:25:07.34] spk_1:
Do you have a three year old?

[00:25:09.34] spk_0:
I’m a four year old.

[00:25:21.34] spk_1:
So you’ve been to you’ve been down a three year old a few times. Eso eso alright, don’t told aggression. What’s your top top top tip for three year old tantrums?

[00:25:56.04] spk_0:
Um, you’ve got Teoh. Do you show show empathy. You gotta show You have to show empathy on and telling a while that is Are you are feeling really mad about that and validate a feeling, Um, and you have to you have to be calm yourself. You have to. Sometimes you have to step away and calling yourself first. That’s probably the most important thing. And then you can show empathy and how you are feeling something really strong and back. Tens toe helped start just yet.

[00:25:56.93] spk_1:
Okay, because your your father expert as well you have six Children.

[00:26:00.40] spk_0:
I have a lot of a lot. You know, what I found is more kits I’ve had, you know, other more. I need to work.

[00:26:20.70] spk_1:
Well, yeah, OK, but there are people with one or two. You could learn a lot from a guy. Time six. So All right. Um, thank you. Topping up three year old tension, Right? So, yes, you gotta deescalate yourself. You got to take a deep yourself, then. All right, then show your empathy. You got to get yourself under control.

[00:26:25.28] spk_0:
That’s right. Yeah. If you if you’re not safe in terms of just your if your flight or flight is going off, If you’re feeling really stressed out, it’s gonna come through and how you address it. Um, that’s really how I feel. Like that’s half the battle. You can calm yourself down. You’ll be able that manage the rest.

[00:26:43.84] spk_1:
OK? All right. We still got a couple minutes left, so don’t hold out.

[00:27:13.74] spk_0:
S o. One interesting thing about adds to with Google is, um, low. The lowest common denominator. Um, with the ad itself is good, like, unfortunately, but it’s it’s just a fact like your would have your ad written at a level that third grader lower. Okay. Use really simple words. Use you. So, you know, um, you’re not trying to sound really sophisticated, because again, people aren’t reading things in death

[00:27:34.54] spk_1:
way. Think about our own behavior. And a The page of Google Search results were scanning. We’re looking for the the most closely related to what we want, and we’re grabbing it. So you do have to keep it simple.

[00:28:23.54] spk_0:
That’s right. Um, another thing that’s kind of worth trying is, um, Google Ghoul really wants to keep growing their use of machine learning and ai ai, and they have two kinds of ads that take advantage of that. There’s one kind of ad called Responsive, sir. Chats R S A. This is where you write headlines and descriptions and then Google intelligible. You mix and match and find what works best. I think this is a great advocate, great kind of way to do it because you control what and says, but Google decides what it shows instead of you writing. You know, I’m Here’s the first headline. Here’s a second and buying Here’s the description. I want you to show this exact thing. You just give it. Here’s your toolbox and you find what works best?

[00:28:27.32] spk_1:
Oh, really? And then Google chooses

[00:29:04.74] spk_0:
you. Go chooses, Um, and then another one, which is, um, has its It’s worth trying. It can work well. It can also work really merely and poorly. Um, and it’s getting It’s getting better. It’s called dynamic search Jets, and basically you just set up a campaign that’s the dynamics or Jack campaign. And Google scans your website, and it does everything. When someone does a keyword search, it picks the landing page. It writes the ad and shows the ad. So it it does the whole of

[00:29:06.75] spk_1:
your surrendering, your surrendering, training, everything. So what do you What do you give it to chips from?

[00:29:15.11] spk_0:
Um, your website? Okay, that’s it.

[00:29:16.19] spk_1:
Falls, That’s That’s this Ball Z.

[00:29:17.78] spk_0:
Yeah, so I mean,

[00:29:19.19] spk_5:
you can experiment. You can

[00:29:34.38] spk_0:
experiment, you can absolutely experiment. And, um, you know, sometimes that Google rights and add that really isn’t so good. But it does a pretty good job of matching the page that they send people to to the terms that they searched because that’s what Google does best.

[00:29:37.93] spk_1:
All right, now that was dynamic search ads. What’s the What’s the R s a

[00:30:56.74] spk_0:
responsive search at. Okay. Okay, um, and then another thing, no matter what your goal is, you really need to have you have in mind follow up. Um, especially with donors you need tohave, you know, email marketing, or have something in plant but in place where you can continue to reach out to people. Um, if you’re serving clientele, um, you know, maybe people aren’t ready to come in, like if there, if they need to make an appointment with you or our work with you directly. One on one. Maybe people searching on Google aren’t ready to do that, but so instead, you offer a non online resource where they get it for free, and then you follow up with him via email and address some other questions they might have and encourage them that now you can come in and take advantage of our service is our or whatever. It might be our you know, if it’s a petition like okay, you’re not ready to sign the petition. Here’s some questions to Beacon thinking about, you know, and along this issue care clearly you care about this issue, and so then you can follow up with them with with over email. Exactly. Now, when you consider how we asked questions why you consider signing the petition? So that’s a, um, another really important factor. And that’s actually, um, you know,

[00:30:57.39] spk_1:
plan. You don’t have a

[00:30:58.23] spk_0:
follow up, Ellen. And it’s also another factor in whether this is the right program for you. If you don’t have the resources to be able to follow up, especially if you’re trying to get you want donors from Google ads, then it’s probably not the right program for you right now. You can’t do the follow up.

[00:31:18.10] spk_1:
Okay. All right. So, uh, I certainly don’t wanna leave it on the negative. No right program for you if you can’t follow up. So leave us with ah, motivation.

[00:32:04.44] spk_0:
Yeah, well, I mean Google ad grants once you get it set up. Um, you know, if you’re just trying to do it yourself, I would say you could get it done in one of two hours per week of maintenance. And you can definitely see thousands of new visitors to your site. Hundreds of new people signing up for your email list. Um and ah, you know it. It’s like I said at the beginning. It is one of the neatest programs in terms of from on profits, because you can no, upfront. Is this gonna be something we should try And where are we going to get it? And you don’t have to take the risk of putting all the effort into applying. And then, you know, like most rants, you’re you’re lucky if you win it.

[00:32:10.04] spk_1:
Okay? I thought of another thing that I should have asked. You tell a story. Tell a good tele good at grand story.

[00:33:11.24] spk_0:
Okay, so I’m there was, ah, a lot of of nonprofits experience. They signed up for ad grants at one point, and then it didn’t go anywhere. Um, and I had a client like this, and they, um they had tried it, paid someone a lot of money, and it gotten in, but And that didn’t do anything. And ah asked me to take it over, and I just I was just trying to help them out. And I, um no volunteer my time for a little while with them and got got got things going cause I want They said, Let’s prove this out. If we can see that this is gonna be worth our while. We be happy that to hire you long term. Well, after six months, we were spending the entire $10,000. They were getting a few 100 use of strivers per month. And, uh, yeah, so it’s That was definitely an ink encouraging, uh, story.

[00:33:19.14] spk_1:
OK, yeah. A couple 100 new, quite newly acquired donors. That’s all right. He’s Chris Barlow at B line. Underscore Chris the company again. Beeline dot marketing Thank you very much, Chris. Real pleasure. Thanks for sharing.

[00:33:27.16] spk_0:
Thank you, tony. Great to be on

[00:34:46.37] spk_2:
absolutely time for a break. Tony’s take two. I’ve got a free how to guide for you to get your planned giving program started. It’s time. It’s time you can do this. The download is unleash the game changing power of planned giving at your non profit. It’s my ideas for how to get your program started. You don’t have to spend a lot of money. You don’t need expertise on your board or on your staff. You’re not talking to donors about their deaths. This is not going to cannibalize your fundraising. All these misconceptions, myths around, planned giving. All right, so I bust all those, and I explained how to get your program started. Step by step. You can get the free download Very simple. You don’t have to go to a site. This is It’s amazing. It’s amazing what we can do. Just text guide guide to 565 to 5 and you will get yours. It’s that simple text guide to 565 to 5. And that is tony Steak, too. Now it’s time for Be a payment processing pro.

[00:36:01.83] spk_1:
Welcome to tony-martignetti non profit radio coverage of 20 NTC 2020 non profit Technology Conference. Our coverage of 20 NTC is sponsored by Cougar Mountain Software Denali Fund. Is there complete accounting solution made for nonprofits? 20. Got em a slash Cougar Mountain for a free 60 day trial, I guess now are Christina Snore Lily Aiko and Marine Wall be off. Christina is director of digital fundraising at America. American Near East Refugee Aid On era, Lily is vice president of payments and online fundraising at every action, and Maureen is non profit digital strategist and coach at practical wisdom for non profit accidental techies. So if you were deliberate techie accident, if you stumbled in like so many. Is Marines the right person doctor? All right, um, your NTC session is resume or by knowing more, become a payment processing pro. Uh, really, Are we, uh, we getting screwed by our payment processing contracts?

[00:36:08.30] spk_0:
I don’t

[00:36:08.55] spk_3:
know that that’s the way I would phrase it exactly. But I do think that there’s a lot of folks who you know payments is not many people’s areas, expertise, understandably, and they don’t want it to be also understandably. But there’s a lot that I think folks are leaving on the table because they don’t know what questions to be asking. Um, the naturally what we’re trying to help people understand is how can they go in and ask the right questions and make the right choices so that their maximizing your fundraising

[00:36:50.43] spk_1:
Okay, so you know what? What’s possible to put on the table that looks like it may looks non negotiable from the contract that you’re reading. Okay, there are things we can talk about. OK, um so now, um, yeah, really. Your vice president of payments that I haven’t seen that in a title before. I know it’s not your full title payments and online fundraising, but, uh, you does your organization, um is every action spending a lot of money on payments or

[00:37:08.13] spk_3:
Yeah, so explain kind of what that means. So I work on our product team, so I help figure out what new things we want to build into our software. So where us? A software provider for non profits for fundraising in a number of other things. And I focus on our fundraising, uh, products and specifically the kind of nitty gritty of how contributions are processed as part of a nonprofit fundraising. How do we make sure that as many contributions as possible are being processing process successfully? Eso that’s kind of my area of expertise, both in the product in just kind of in our business. More generally, how do we help make sure that clients are taking advantage? Everything can there.

[00:37:45.96] spk_1:
I see. Okay, Christina, what is your relationship with payment processing?

[00:37:51.61] spk_5:
So I kind of oversee our database, so just making sure that all of that is set up and working with their finance team. Um, you know, since I’m also manage all of our online donation for him, So it’s important that we, you know, have that set up correctly so everything can come through smoothly.

[00:38:13.42] spk_1:
Okay. Thank you. And, uh, Marine, what’s your What’s your role around? Payment processing. Are you Are you Are you like the holistic counselor for people who are frustrated by their by their lousy contracts?

[00:38:26.32] spk_4:
Um, I make sure So So this session actually came out of, Ah, Facebook Live that Lily and I did last summer on my facebook page because people, when they’re looking at new systems, especially CIA, rams or databases that have some type of transactional functionality is part of the system. They often don’t know what they should be looking for. Can they move to a new system and keep their existing processor? Where can they look for glossary of terms? So Christina happened to be one of my my clients and moved into every action and part of what we did together was she just said, make sure that the finance team was participating because some stuff is is not going to be part of Christina’s purview, you know, deciding and signing contracts and things for processors. The other thing that we’re finding comes up a lot is peanut types. People want to be able to offer Apple pay or Google wallet or Bitcoin. And how does a non profit accidental techie or fundraiser kind of navigate those waters most of the time? Folks on the ground or doing fundraising really don’t understand. And I certainly didn’t. What happens once a donor puts their pardon? You know, we know that everybody takes a little bites, but really, what happens? What is the non profit themselves responsible for? What’s the process of responsible for what’s the tool provider responsible for? And that’s why we wanted to submit this session to NTC this year. Teoh clear some of that up. What’s the ownership? How does it all work? And how do I take control of my pieces if I’m working exciting organization.

[00:40:29.49] spk_1:
Okay, Maureen, since have, uh, hosted something on exactly on this. You and Lily. I’m gonna deputize you as co host of this episode because it’s so you know, it’s so niche. And I don’t wanna want to focus on the wrong area. You know, I keep saying contracts or crummy, but maybe I’m over over overemphasizing that part of it. So, um, you know, I’m not giving you carte blanche about believing leading but ah, deputized you get the idea. So, Dio where where should we start with this? But I

[00:40:54.78] spk_4:
think I’ve loved going on that we talked a little bit about, you know, some of the some of the terminology. And in my favorite phrase, lily that I learned from you that I’d love to have you talk about today is meat or beach. The the rates. So I’m not gonna be tony, because I could never be tony. But But it would be great for you to just share a little bit about the didactic ce that we were hoping to present

[00:41:23.16] spk_1:
our tactics. That’s a big word. Or see, I would never use that on. Believe me, you don’t want to be tony. It’s no place to be. Um, all

[00:41:32.28] spk_4:
right, how about definition of terms? How about that?

[00:41:35.31] spk_1:
Okay. No, didactic is wonderful. No, um, the only thing we have to bear in mind is we’re doing this in about 25 minutes. Okay? Roughly. Okay. Please go ahead. Really

[00:44:37.04] spk_3:
great. Yeah. So I think I think that’s a great point, Maureen. And I think this is often, you know, one of the first places where nonprofits run into questions on dhe feel a little bit stuck is when they’re talking to potential vendors. Often you’re talking Teoh, a digital tools provider or digital C R M. And and that’s where the payments piece of the conversation comes up is OK. What what payment provider you’re going to use with your online contribution forms may be your A digital vendor has a payment provider they work with. Maybe they have an insurer. Maybe they have, like an in house team it provider that they kind of built, and that’s that’s their offering. Maybe there’s a whole bunch of different processors that you can integrate with, Um, and I think that’s often a non profits first. Start running into these questions, and it’s hard to understand sort of the different the different pieces that you need lined up to make sure you can successfully profit contributions online alone with, You know, obviously the vendor that’s providing you’re helping you build your online contribution forms. You need a merchant account. Eso you’re gonna need a merchant account provider, which is a vendor that helps that will set up that account for you, into which you can accept donors purchase or donations online. Um, money from that merchant count will go right into your normal bank account, but it always has to a first into a merchant account that’s just sort of part of online credit card processing. That merchant account also needs a payment gateway, and this is again where it can get a little confusing For some nonprofits. Many providers can be both your payment gateway it and you’re merchant account provider. But some are not some vendors or just a payment gateway or just a merchant account provider on nothing that you know your digital tools better should be able to help you navigate that conversation. They should be able to tell you what your options are there and help you understand what you know, what accounts you might need to go out and get and help set up that conversation for you and then that merchant account and that being the gateway or at the end of the day, gonna be connecting to a payment processor. That’s the service that actually accepts the transaction, authorizes it with the credit card provider and provides a response to you and again that could be yet another vendor or it can be a part of one of those other kind of two pieces that I already mention the team, a gateway in the merchant account that’s more in the weeds than nonprofits typically need to get. Usually again, you can go to a digital service is provider like every action that can help. You kind of figure out which of those pieces you need to worry about. But those are just some terms that are often gonna come up, and it can be a little bit confusing in those initial conversations. Um, and all of those tie into the pricing fact. Ah, factor here because obviously it’s a boring allude to kind of the more vendors you have in the chain of your payment processing. Each one of those vendors is taking their own piece of every transaction. So the more vendors that you have there, but the more you have to kind of think about that and make sure you understand what fees are being taken out of each point. So again, the more you can kind of work with one provider, and they can just give you one clear fee that ties everything together. It makes it a little bit easier for you to understand what you’re actually letting from those contributions. At the end of the day,

[00:45:06.89] spk_1:
I’ve been binge watching The Sopranos, and they would call that the the big That’s right. Every three, every different level level of vendor gets, gets their big

[00:45:12.68] spk_3:
Exactly. Yeah, that’s pretty much pretty much for payment. Processing is. Unfortunately, it’s, you know, there’s one transaction and there’s just lots of little pieces that get split out to lots of different people.

[00:45:22.94] spk_1:
All right, hopefully the consequences of not quite as grave sopranos if you don’t pay your

[00:45:27.63] spk_3:
yes, hopefully,

[00:45:31.09] spk_1:
um, all right, so, Marine, please jump in. Well,

[00:45:35.75] spk_4:
one of the things

[00:45:36.69] spk_1:
that our definition of time one of

[00:45:38.71] spk_4:
the places that this gets rial for non profits, and I know it got real for Christina was, if you’ve got sustaining donors, so let’s say you’re using a system that is connected to your online fundraising system. It’s one tool, and so you’ve got You’ve built up these monthly donors for years, right? We’ve all really worked hard to get our sustainer programs up and running and healthy, but when you move, those transactions need to go somewhere and continue to be processed if you stopped. And you said, Hey, all my monthly sustainer is I want you to go sign up again on my new donation form. You could lose up to 75 or higher percent of those monthly gifts. So you’re sort of starting that program over again? Christina needed to spend quite a bit of time thinking about this in her move. So I love to hear Cristina tell her sustain sustainer story.

[00:47:26.14] spk_5:
Sure. So we actually did have our sustain er’s spread out. Unfortunately, since our program is pretty established, this happened. Unfortunately, before I, um, started working at it Neera. But we had it in them in three different places, um, two of which were easily migrate herbal, and one of which we had Teoh speak with the donors, and it was only about 40 people. So it wasn’t so bad out of our, like, 500 plus, um, monthly donors. So we had to tell them Hey, we’re moving up opportunities system, and unfortunately, we can’t migrate you over there, so we’re gonna have to cancel your gift, and will you please restart? So, um, it was a little frustrating trying to get in touch with all of all three of those and figure out how to do that. But, um, in the end, we got it done, and it was It was fine. And it was much easier than having people start and restart.

[00:47:34.48] spk_1:
Did you? Did you find a lot of attrition?

[00:47:39.78] spk_5:
Um, it wasn’t so bad. Yeah, it was okay.

[00:47:42.85] spk_1:
All right. It wasn’t the 75 or more percent that Maureen said is possible,

[00:48:21.03] spk_5:
right? I think because the majority of ours were in a system that were easily able Teoh migrate from one Teoh the other, We didn’t really have any problems. And we had previously a credit card up of data, um, with them. So those credit cards were ready, ready to go, and we had no problem moving them over. There were a couple, I want to say a handful of people with a CH monthly donations and those are easy enough to move over as well because those never expire. Um, that’s

[00:48:21.86] spk_1:
coming from their bank accounts, right?

[00:48:35.21] spk_5:
Right. Yes. Sorry, but I think there’s a lot of those 40 people are 47 people that we had Teoh to worry about, and I think where we were able to get a little over half of them to restart their gifts, so we were really happy about that.

[00:48:38.46] spk_4:
But everybody else, the lion share kind of got somebody came in with very protective gloves on, kind of, because that’s that’s data that the non profit doesn’t want. You know they don’t want to store the credit card. They don’t want to store this the, um, the Cvv, because that’s banking information and no non profit anywhere, I think, has the security in place that they need to actually keep that locked down. So that’s where Lily and her team kind of came in and helped to facilitate the transfer of that protected data from where it waas in Christina’s legacy system into the new the new database.

[00:49:56.97] spk_2:
Time for our last break turn to communications relationships. The world runs on them. We all know this. If you’re a fundraiser, you especially know it turn to is led by former journalists so that you’ll get help building relationships with journalists. Those relationships will help you when you’d like to be heard so that people know you’re a thought leader in your field. They specialize in working with nonprofits. They’re at turn hyphen two dot ceo. We’ve got but loads more time for be a payment processing pro.

[00:50:54.64] spk_3:
This is a definitely an area where I would encourage people to actually dig in a little bit more on that payment processor contract, because it’s really important that you make sure that you own your data, especially when it comes to sustain Er’s. And it’s as boring said. You don’t want to be storing that data. You don’t want to be storing the credit card numbers because there’s a lot of security PC I compliance concerns that come along with that. But you do want to make sure that at the end of the day, if you walk away from a vendor Onda payments provider that you can take that deal with you. And we say that data, really, what we’re meaning by that is the credit card tokens. So it’s the secure token that represents the credit card number, and as long as you have in your contract that you own that data, you should be able to work with your current under. If you ever are transitioning off of them to have them securely, send that data to your new vendor, your new payment provider, and they will re token, eyes it into another secure soak in that lives in their system and can then be charged to your new vendor. So that’s kind of the process of migrating sustainer is over. And so it’s really important that you make sure that at the end of the day, you are the one that owns that data. Obviously, it can still be a little bit of pulling teeth to get the thunder that you’re leaving to feel incentivised to give it to you. But you want to make sure that you know that you have that

[00:51:25.46] spk_1:
right? So So that’s there’s terminology. There’s language should say language in the contract that will specify who owns. Is this organized data?

[00:51:27.92] spk_3:
Exactly, exactly. And that’s something again where if you’re depending on kind of a model that your digital tools provider has, they can often kind of answer that question for you because it’s often written into their contract with the femur provider that they partner with eso. It’s often not something that you know. The non profit themselves has to, you know, get out there. Ah, red pen and they go through the contract for. But it’s a question you want to make sure you’re asking.

[00:51:52.11] spk_1:
Okay, Lily, do you feel like this is something that a new organization should have an attorney review? These different agreements? Or is that is that you don’t think is necessary?

[00:52:46.15] spk_3:
I mean, I don’t ever want to say you shouldn’t have been assured the review a contract before you sign it. Um, you know, I think I think again, this is where it depends a little bit on how much a non profit is going out and contracting for the service is on their own versus how much they’re going through a provider. If you know, for example, if you’re working with a digital vendor that kind of handles payments in a house, this would likely be part of your contract with vendor, as opposed to a contract with an external payment provider. A lot of digital vendors don’t handle humans and house, but then partner with someone who does, and so they can kind of help you through that process a little bit. But is it a best practice, you know, Probably have having attorney. Look at it. I would say, Yeah, it was saying this.

[00:52:58.15] spk_1:
Any advice on how we know whether the fees that were being charged are within a normal range?

[00:53:00.91] spk_3:
Yeah, that is a great question. Um, so

[00:53:04.07] spk_1:
we’ve got a good morning. Okay? Medicine. All right.

[00:55:41.12] spk_3:
Um, yes. So the first thing I would say about pricing and is that there are different models. There’s kind of three main models that you’re going to see when it comes to payment processing fees. So the first is a flat rate. This is the easiest for anyone to understand. It is We’re gonna get charged X person and X number of sense on every transaction, no matter what. That’s obviously you know, it’s it’s very straightforward. It’s easy to calculate that, um, there’s also gonna be a tiered pricing model. And a tier pricing model is meant to kind of take into account the fact that different transactions do have different fees associated with them. Um, so when a human is processed online, uh, the credit card fees are gonna vary and a very pretty significantly, depending on a number of factors. Eso There’s what’s called interchange interchanges. Basically, the combination of fees that credit card companies charge there’s they’re gonna very depending on the credit card provider they’re gonna do very depending on the type of card. For example, rewards cards have a very big effect on processing fees. It’s actually why a lot of folks have seen their processing fees go up is because is more and more and more of us have rewards cards. Those usually incur higher processing fee. So this this kind of why instead of seas and it’s hundreds of different categories for disease, it makes up what’s called interchange. And so the tiered pricing model is usually mention to kind of it. To account for that, it’ll usually mean that there’s, you know, maybe three buckets or so where the femur provider has kind of taken every possible interchange, price and category, and it’s put it in one of these three buckets, and they charge a different rate. Based on that, it’s still not exactly what the credit card company is charging for that colored, but it it kind of balances that out more as opposed it a flat rate, which is just one number, and it’s sometimes the providers actually gonna be losing money on that transaction because they’ve had to pay more than that to the credit card company to charge it. In some cases, they’re gonna be making money on it. They just sort of, you know, they find what they think is a balancing between. Okay, and then the third model. It’s called Interchange Plus on. But that basically means is that your provider is just passing on those credit card company fees directly to you. And then they’re adding on some percentage for their own profit. That one. There’s a certain used to it and that you know exactly what you’re paying that provider. They’re not obscuring that profit for you. Um, but it’s also very hard to predict because obviously, again, interchange fees from the credit card companies very on every transaction. So you don’t You don’t know what you’re gonna pay on any transaction until it happens.

[00:56:14.48] spk_1:
Okay, Lily, if you ever leave every action, you have a niche consulting practice with payments transferrable to a private practice. Maureen, What else? What else? We

[00:56:22.53] spk_4:
way. I’d love to get Kristina to speak a little bit about those ranges and fees because you were using, as you said, a mix of different processors at a narrow before you major big move. And I think you saw awesome rial fluctuation between digital tool provider. Yeah. Yeah.

[00:57:48.13] spk_5:
So we were using 1/3 party, a peer to peer tool, um, whose prices were or their their fees were a lot higher than our main processor. So we definitely wanted to get away from that, Um, went looking at any system, and we also just wanted to find something. Of course, that was all of one. So we wouldn’t have to worry about having so many different processing fees for all these different types of tools. So, um, it’s another thing to consider to, um So, yeah. I mean, because we those 40 people that we had to cancel, they were kind of a mystery, and it took us a while to hunt them down. I don’t I’m not even sure what those processing fees were because they were just in there for so long and, like, had transferred over to, like, our old system. So, um, but yeah, I think I think what? You know, when we were looking for a new system, we wanted to find something because we were happy with our current processing fees. And so we wanted again something that either you know, meter beat, type of thing that we were saying before. Um um, Plus, you know, what are the things that you really like? Like the credit card update? Our was something we had to have. And then we also you did something that offered different pain and types as well. So, like, apple pay pay, pal, You know all the major credit cards. Um, so, yeah, that was that was an important thing for us.

[00:59:13.53] spk_3:
And that’s a really great point that you bring up to. Is that all those kind of additional things that you’re talking about? The other payment types, credit card update or card account update? Er, those often comes with visas. Well, they may be monthly, set up fees, then maybe per transaction fees. But they made very a ch, for example, different feed and credit cards. Typically. So those are all kind of questions you wanna ask when you think about you know, what are the must have features when it comes to my own life fund raising and my peanut processing? Make a list of those and then go talk to every vendor that you’re talking to and find out what the fees are for those because it’s really easy for blunders, especially on the reason that flat rate model you just hear what number and you’re like, Great, that’s that’s in the range I want to be in like I’m good and it’s it’s easy to like, not realize kind of all these other things that may seek in there. So it’s good to kind of get that get together. A list of questions when asked the same questions of every 100 it might be talking to, um, and there’s a fair amount you confined, you know, even honestly, just doing a quick Google search for some of the processors that you may know of names that you’ve heard in the past or vendors that you’ve worked with. You can often see some pricing information right on their site. It’s not necessarily gonna tell you everything, but if you’re just kind of looking for a ballpark, that could be helpful as well. And non profit should also know that some writers are able to give them discounted rates as non profit. So that’s always you should ask.

[01:00:41.14] spk_4:
Yeah, I think this is one of those those places where nobody owns it inside an organization, you know? Does your CFO or your accounts payable person own it? Does your operations person own it? Just someone like Christina was managing all the digital fundraising. Own it. Um, So the first step, whether you’re moving or not, is to kind of huddle eternally and tap someone to be the person who’s going to own this, learn about it and kind of Carrie Carrie. Things forward, re negotiate or influence rates when you’re when you’re moving. There’s just a lot of people switching systems. Right now, there’s a ton of different products on the market, and this is one of those things that you think you know. Like Lily says. You ask your questions, you check all your boxes and then six months in. You have this horrible discovery because I’ve raised X, but only why has hit my bank account. And now what do I dio? So it’s It’s a good thing to pay attention to, even if you don’t quite know what to ask, you’re not quite sure how to go about it. At least start the conversation internally, and then you’re a little bit more empowered to go talk with your your payment processor or your tool provider.

[01:01:16.49] spk_5:
I know another thing for us was the ability to process international donations as well. So, having knowing what they’re, um, what kind of security measures they take to for that as well, and then like, how easy is it for people to donate, if their overseas, whether they’re, you know, us people traveling overseas or residents or citizens that are living in other countries,

[01:01:18.84] spk_3:
I think a great way to think about it is kind of like inventory, what your current system is doing and what you’re program looks like today and then think about where do we want to grow our program? Where do we want for him to be in a year or two years? And, you know, maybe I talked to a lot of people, for example, who they want to get more into international fund raising. They’re not doing it now, but it’s a goal. What? That’s a goal. You should make sure that you’re thinking about that. When you switch to a new vendor or payment provider. Make sure that’s making supports that as you grow your organization you could help meet those goals and that you’re working with a provider that can help you do that.

[01:01:55.71] spk_1:
Right, Marine? Uh, you think Anything else pressing?

[01:01:57.98] spk_4:
I feel like we without getting into the super Weeds, E I think we’re there. I think we got it.

[01:02:34.60] spk_1:
Okay, then, uh, we’re gonna wrap it up there. All right? Thank you. Thanks. Thanks to all three of you. And I know you reach well and safe in your own locations. I’m very glad of that. I’m glad we were able to get together. Um, it’s Christina Snore, director of digital fundraising for American Near East Refugee Aid a nera Billy I, co vice president of payments and online fundraising and future payment processing consultant. Uh, she’s currently remaining at every action. Is

[01:02:40.48] spk_3:
a guest as CEO. Something that,

[01:02:42.44] spk_1:
um, and Marine will be off non profit digital strategist and technology coach. Practical wisdom for non profit accidental techies. Marine, this was unprecedented that I had a co host in any show. Um, I don’t know exactly. Well, we’re and I do know exactly I’m like your 480 or so 500 is coming up in July. I’ve been doing this 10 years never had a co host.

[01:03:04.64] spk_4:
I am honored. I’m

[01:03:06.80] spk_1:
absolutely I knew I could trust you from from your contribution first, The first session yesterday. So but don’t get carried away. Don’t come back.

[01:03:15.05] spk_4:
I won’t let it go to my head. And

[01:03:17.04] spk_1:
you know weekly. Not quarterly. Not semiannual. Carried away. All right.

[01:03:22.01] spk_4:
Sounds good. Alright,

[01:03:23.96] spk_1:
Thanks, Teoh. Thank you. Especially Maureen. Thanks to all three of you

[01:03:47.20] spk_2:
next week, let’s have more 20 and TC smartness. If you missed any part of today’s show you know what I beseech you Find it on tony-martignetti dot com were sponsored by wegner-C.P.As guiding you beyond the numbers wegner-C.P.As dot com and by turned to communications, PR and content for non profits. Your story is their mission. Turn hyphen two dot ceo.

[01:04:16.02] spk_1:
Our creative producer is clear. Meyer shows social Media is by Susan Chavez. Mark Silverman is our web guy. And this music is by Scott Stein of Brooklyn with me next week for not profit radio Big non profit ideas for the other 95% go out and be great

Nonprofit Radio for June 17, 2011: Giving USA Data Integrity & Google for Nonprofits

Big Nonprofit Ideas for the Other 95%

You can subscribe on iTunes and listen anytime, anyplace on the device of your choice.

Tony’s Guests:

Features editor for The Chronicle of Philanthropy, Holly talks about her coverage of possible shortcomings in Giving USA’s research methods that led to rosier-than-reality estimates of 2009 giving in last year’s report. She tells us what she and others are looking for in this year’s report on 2010 giving. My interview with her was recorded before the 2010 report was released.

Scott Koegler, editor, Nonprofit Technology News. Scott, our regular tech contributor and the editor of Nonprofit Technology News tells me what Google for Nonprofits offers, how to qualify and why it saves your office money. But, there are caveats.


Here is the link to the podcast: 046: Giving USA Data Integrity & Google for Nonprofits


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Here is a link to the podcast: 046: Giving USA Data Integrity & Google for Nonprofits
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Welcome to the show. I’m your aptly named host, and this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I hope you recall last week i had larry sharpe, we were talking about smart sales training strategies to kick start your fund-raising larry is the director of neo-sage, and he transformed corporate sales lessons into savvy and easy non-profit fund-raising ideas for us. This week, a conversation with holly hall she is features editor at the chronicle of philanthropy will talk about e-giving yusa what some shortcomings may have been in their research in the past, and what she’s looking for when new numbers come out that are expected this week and also some predictions forgiving this year, which is looking up also, scott koegler joins me google for non-profits the editor of non-profit technology news and our regular tech contributor explains what’s offered by this program and how it will help you work smarter and save a lot of money. But there are some caveats about working in the google cloud on tony’s take, too. I’ll talk about the irs auto revocation list it’s out and what if you’re on it and want? To get off it, i blogged about it this week, and we’ll talk about it on tony’s. Take two, all of that, this show, we’ll take a break right now. Then i’ll be joined by holly hall. Stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Hyre xero. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is holly hol. Holly is features editor for the chronicle of philanthropy. We’re going to talk about giving us a numbers that are expected this week, just so you understand we are recording on tuesday. You’re going to hear this show on friday, june seventeenth, the numbers are expected to come out actually today, which will be tuesday. So we’re doing a little bit of predicting, but mostly we’re going to be looking at the past and seeing what we expect for the numbers that do come out or certainly are expected to come out this week. Holly hall, welcome, thanks for having me, tony pleasure to have you ah, last year, this time last year, in june of two thousand ten, you were questioning some of the conclusions about two thousand nine fund-raising before we get into those questions about the two thousand nine fund-raising why don’t you just explain what e-giving yusa is for people who may not be aware of the report? E-giving usa is the annual tally of all philanthropic giving from individuals, foundations and corporations to american charities and it’s it’s, conducted by the center on philanthropy at indiana university and commissioned by an organization of fund-raising consultant that’s e-giving yusa. Right, well, the giving e-giving institute, right? Okay. And to be fair, it is an estimate. Isn’t that right? Okay, and then they get further information when iris numbers come out later, but but we’ll get to that. Okay, so this time last year, there were some questions about specifically about the individual giving Numbers in 2009 can you explain what your concerns were? Well, individuals make up the lion’s share of all charitable donations, right? About seventy five percent, right? Correct. And giving us, they found that individuals contributed more than two hundred twenty seven million um in two thousand nine, which was about the same as two thousand eight. And we kind of question that because we’re calling around the country and finding that charities were struggling, and other studies also showed a big drop in giving. Okay? And we’ll shortly. We’ll talk about some of those other studies were but so giving us a showed pretty much flat Numbers from 20082 two thousand nine. But that wasn’t what you were hearing from. The non-profit community and seeing in research, other research. That’s correct. Okay, these numbers are are pretty significant for non-profits. How do how do you hear that? Organisations used the e-giving yusa data. Um, there’s sort of a benchmarking that that some organizations will use teo haserot progress and to set goals for the coming year. Um, the numbers provide a breakdown by caused areas. So education, health, religion, etcetera. Okay. And so non-profits air, you know, looking at those toe evaluate whether there in the in the field where they should be all right. Okay. Actually, i just want to clarify i think you said two hundred twenty seven million from individuals, but that would have been two hundred twenty seven billion. You’re absolutely right. I’m sorry. No problem. No problem. It’s. Easier in print, because then you can you can go back. Okay. Um, the, uh the finding was puzzling to not only you but other people is well, who just we’re not seeing flat giving from away toe nine. Yes, it kind of, you know, we’re oh, nine. Remember was the absolute depths of the recession? So many groups who are feeling the pain and that’s what? You’re hearing and but e-giving yusa wasn’t really reflecting that. Yeah aren’t these also significant numbers because we’re looking at what the resiliency of giving is in recessionary times? Well, giving us has been doing what it does for decades, and they have pointed out repeatedly that charitable donations fluctuate left then the economy does when you’re when we’re in recession. But now we now we suspect that maybe e-giving is not as resilient as have been said in the past that it may fluctuate more dramatically, then giving your has found okay, and it’s not just giving us a i think the conventional wisdom is that people continue to be generous, not as generous, but not as dramatically declining fund-raising or giving as a zsa. The stock market may fall, so that still may be true. Okay, it’s, i think the what’s going to be found out is that this recession was different then previous recessions in our lifetime and that giving was affected more deeply then have been okay. Okay, so we may find something contrary to the conventional wisdom. And i know e-giving yusa has been after been at this some, like fifty years or so they do have a long history, including working with the indiana university center on philanthropy, as you mentioned. Okay, we’re going to take a break. And when we return, holly hall will certainly still be with me. And we’ll get into some of the the details of the other research, including research from people who are advisors to giving us city. This is tony martignetti non-profit radio stay with us. They didn’t think the building getting dink, dink, dink dink. You’re listening to the talking alternative network e-giving. Things. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship it’s fulfilling kill, then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marty allison on talking alternative dot com. Talking alternative radio twenty four hours a day. Dahna welcome back to tony martignetti non-profit radio with me is holly hall features editor at the chronicle of philanthropy, and we’re talking about giving us a and there the methodology behind that annual survey, holly the chronicle actually did its own spot check, maybe sort of a small crowd sourcing exercise, didn’t you? Yes, we’re doing the same thing right now, okay? And in looking at the two thousand nine numbers, you found what others were finding right? That giving had actually declined dahna a big challenge for most organizations. For example. Um, hospitals follow-up surveyed by the americans association of healthcare philanthropy e-giving the hospital’s decline by eleven percent in o nine uh, the council for advancement in support of education found that giving the colleges and universities plummeted by seventeen point eight percent, adjusted for inflation. So those air doubled it to drop on dh. What about your own small crowd sourcing a survey? What were you finding? Similar, we did a spot check in o nine of fifty seven charities and thirty seven, thirty five of them e-giving had dropped in o nine and we’re doing the same thing for two thousand ten and even looking at two thousand eleven but it’s a little early to say. However, the overall impression is that things are starting to recover, but they’re still not back to pre recession era. Okay, two thousand seven, two thousand eight, right? How do you select the the charities that you spot? Check at the chronicle? We try toe, get a good representation of all different types of groups. So we’ll call several colleges and universities, several religious organizations, several health organizations and on and on okay. And then you also have your is it philanthropy? Four hundred that with its cool way? D’oh? Uh, we have some of those groups report early, so we’re still pulling those numbers for twenty ten and also twenty eleven, the physical twenty eleven. Some groups have already wrapped up this year. Okay, you know what i’d love to see sort of interesting if we had a a really a site where where non-profits could report on their own, maybe have a have a crowd sourcing a real crowd sourcing site where, you know, tens, hundreds of thousands of charity’s ideally could report on maybe it’s, just some simple numbers, you know, reporting into a google doc or something and, uh, then i just i see a lot of value and crowdsourcing. Sorry. That’s. Interesting. Okay, let me talk. Teo. Peter panepento at the kruckel back-up because there’s a lot of i just see a lot of value in crowd sourcing, and then that would be sort of immediate, you know, what’s happening like this month compared tto tthe this time last year. That’d be interesting. So going back, tio, you’re you’re june of two thousand ten coverage. Someone who you are too researchers who actually our advisors to giving yusa we’re finding numbers contrary to giving us a cz numbers for two thousand nine. Can you talk a little about that? Yes, he’s there to economists at dahna boston college. And they look at wealth patterns and philanthropy. So they had wanted to come out with a quarterly index, and they both sit on giving us a committee. And so they tried to come up with a new alternative estimate, and they found a steeper decline more like ten percent for so eight and o nine. One thing that they pointed out and that giving usa has since acknowledge is that giving us a does not capture. What some people call the psychological dimensions of the economy, things like consumer confidence and unemployment, for example, and these two economists tried to factor some of that in i’m not sure how they did it, but that’s one big difference now giving us a to be fair today are taking a second look at their methodology this year, and so when they come out with their numbers later this week, they may have revised their estimates for, oh eight and nine in fact, i’m pretty sure they will have, so it’ll be very interesting to see if they capture more of the downturn that we were seeing, okay and again to explain to listeners. Holly and i are talking on tuesday, the fourteenth of june, and we’re expecting numbers to come out either this afternoon or this week, but you’re going to listening to the show on friday, the seventeenth, and we hope teo, get someone from e-giving yusa too. Come on and talk about the new numbers they declined to be on today because they’re expecting the new numbers very soon and wanted to wait until those new numbers came out, but we did invite them i did. Invite them t to be with me and holly. So i guess maybe giving you say, maybe sees the the disadvantage of having academics on their board because the academics are always questioning and actually ended up contradicting e-giving yusa, you know, what’s kind of interesting. Actually, i can’t wait to see the figures when they come out later this today or this week, okay, the the indiana university center on philanthropy. So they are the they’re the researchers behind the numbers that right what’s what’s the relationship there the way you understand it, between giving us a and the and indiana center on philanthropy, e-giving yusa or the group of consultants behind the organization pyres, the academic at the center on philanthropy to compile e-giving you say each year okay, i see and then the professor’s, we were just talking about cher vision havens. They are advisers to e-giving yusa. They sit on a methodology committee that reviews the data each year and approved. Figures on what? What was the indiana university’s buy-in set? The center’s senator philanthropies reaction when you were questioning the two thousand nine e-giving figures in our first story that went to press in june of twenty ten, they stuck by there estimates, and they pointed out that they had never been off more than two percentage points from the data that finally comes out from the irs that they used to corroborate you finding but, like said i, this recession is is unusually severe, and we suspect there data may not have captured it accurately. Dahna and the again, this is a the giving us a numbers are our estimates to be fair, the indiana university center. So they were saying, basically that it’s been fifty some years, and we’ve we’ve always been pretty much pretty much on the mark, correct, okay? And have you talked to them about what may be coming this week? Well, only once i talked their director of research and he told me that they had hired are retained buy-in economists to review their methodology with an eye toward i mean, if they needed to change it, and i don’t know if they will. But i suspect strongly suspect that they’re going to revise their method and that we may i see a big drop from two thousand eight, two thousand nine and possibly into twenty ten do you know if if they’re revision, would include some of those psychic e-giving factors that you’re talking about or i don’t know, i don’t know what they’re going to come out with, not like i said, i’m very interested to see we are seeing in our own reporting and other surveys that we track that there is some improvement, but it still continues to be a struggle, for example, after after reporting and nearly twenty percent drop hyre educations is reporting and twenty ten less than one percent decline. So it’s still declining, but things are improving okay, less than one percent decline from last year from from two thousand nine to ten or correct of nine to ten okay, okay, so the the irs now way we’re we’ve been alluding to this let’s, let’s get to the details of it e-giving yusa revise is its numbers when irs comes out with actual data because, as i’ve said a couple times, if we’ve said e-giving you’re saying numbers or an estimate, how does that all work? Well, the irs track how much money individuals claim on their tax returns for charitable donations so these itemizers itemizers heir estimated donate about seventy five percent of all individual gifts. We don’t know what the anonymous letters, non itemizers give buy-in we suspect it’s left and not as big a factor is the itemizers. So the data has come out now for both two thousand eight and two thousand nine, the first two years of the recession, and the irs data suggests more like twenty percent decline for those two years, which would be comparable to what we saw in these other surveys by pompel for advancement in support of education and the association of health care philanthropy is that twenty percent combined over the two years about? Yeah, and we’re talking about two thousand nine two thousand ten’s that right? Okay. Okay. Desires attempt tow estimate what non itemizers do. No, they don’t all right, but e-giving usa does. It does. Do you know how they go about that? I don’t know how they come up with the non itemizers. Uh, figure. Okay, just it is only twenty. Five percent, but still that’s a quarter. But it’s, not it’s, not the minimus. Okay, well, we’ll know more. Um, probably by the time this show has heard anything else, anything you’re gonna be specifically looking for when the number well, i think i’m having kind of a lot of fun, looking at some of the recession survival strategies that charities have undertaken and it’s really fascinating to see some of the creative effort. Arts groups, in particular, have been hard hit in the recession, and they come up with some of the most creative fund-raising and survival strategies. For example, in baltimore, the symphony there allows people who are amateur musicians, too. Sit in with the orchestra, if you will. And they pay for, of course, that they take with members of the company um other arts groups. They’re doing more to bring in donors and to focus less on fancy gallows and more on really bringing people back stage and helping them understand what go goes into the arts. So it’s interesting to see all these creative approaches. Yeah, especially the while sitting in that’s, that’s really clever, but the backstage, you know, that just it’s sort of going back to sort of grassroots fund-raising ideas, which is, you know, expose people to the work you’re doing. If people are giving even at low levels, you know, they may have a greater interest in learning more than they know. And, you know, they only ever see the the the arts group from the front of the house and it’s, not just the arts, you know, seattle children’s hospital, for example, how to really need, uh, five years ago, they created a separate research facility to study children’s diseases. And just last year, you know, amid the economic downturn, they got the idea to bring in what they call research champions these air donors to give a certain minimal amount. I can’t remember what it is, but they started out with a goal of recruiting one hundred people who will come in for what they called science tops, and these are meetings with individual researchers who explained their studies on what they’re learning and the benefits of it. And they, as i said, they started out with a goal of recruiting one hundred members, and they ended up with over four hundred, so it shows that just really getting close to the charitable mission than the work sometimes makes all the difference. Another organization decided to replace its auctions instead of having an auction where they, you know, put up for bidding trips and vacations and other glitzy packages. They decided instead to have an auction for their work. So helping needy kids, you know, let’s auction off summer camp who wants to pay for that? So oh, excellent, yeah, that was very successful. So it’s, just gratifying to see that in hard times latto charitable organizations can become really creative and effective in the press cleverness born of necessity. Yeah, excellent workflows last month, holly, you had a piece that predicted two thousand eleven and you alluded to it. Earlier, two thousand seven, giving what what did what you’re seeing so far about this year, that study was about seventeen thousand five hundred donors, and i’m always a little suspicious of studies that ask people what they intend to give, or d’oh it’s much better to have studies based on what was actually donated. But this study showed that most donors expected to give at least as much, if not more, foreign. Five donors, um, plan to give as much, but if not more, than they did in twenty ten. So that’s, a sign that charitable giving is real, rebounding somewhat. But what was interesting about that study is. But even as people say they intend to give more, they seem to be having less patient for being oversell. Iss it’d four given token gift, you know. Oh, yeah, what were you hearing in that respect? A lot of charities will give tokens. Like, for example, public broadcasting is big. If you give a pledge of one hundred dollars, you get a free cd. Um, donors just aren’t that interested in getting those kinds of perks. They feel that they cut into the contribution, you know, security spending money to buy coffee mugs that eats into the money they’re raising from the donors. And i think a lot of donors through that is this something that you had your first seeing and you suspect it’s because of the recession, i think it’s something that’s all that’s been. The case is just that that sort of annoyance people became less patient with that and more annoyed, the survey found a higher degree of impatient with that type of fund-raising. Excellent. Okay. All right. Well, we’ll see if if those intentions of giving bear bear out in the rest of this year, we sure will. Holly hall is features editor at the chronicle of philanthropy. Holly, thank you very much for being with me has been a real pleasure to look forward to having you back. Maybe to talk about the numbers once they are released. Okay, thank you very much. My pleasure. Thank you. We’ll take a break after this break. Tony’s take to the irs auto revocation list is out, and you want to get off it. Stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Oppcoll hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take to the irs auto revocation list is out this is a list that irs published, and we’ll be keeping up to date monthly, i believe, of about two hundred seventy five thousand non-profits that have automatically had their tax exempt status revoked that’s because they failed to file with iris the required reports for three consecutive years tell you ended up on the list now what if you wantto get off it because way think that a lot of the charity’s on there are defunct out of business on just never reported that, but suppose you’re still in business and you don’t want to be on the list. That’s what i blogged about my blog’s at mpg a dv dot com um, you start on the irs website and there’s a link teo to the explanation page in my blogged, and you’ll see that there’s a streamlined procedure for small non-profits that’s those air for this purpose of getting off the auto revocation list. Small is defined as having gross receipts under fifty thousand dollars in the previous year, so there’s a streamlined procedure and reduced fee for those organisations. That fit that criteria and then if you’re not a small organization, there’s also a procedure for getting off the list. But it’s not streamlined, and there isn’t a reduced fee you’re gonna pay, i think it’s eight hundred fifty dollars instead of one hundred dollars for the small non-profits so the details are on my blogged mpg a dv dot com, and that is tony’s. Take two for friday, june seventeenth with me now a regular tech contributor, the editor of non-profit technology news. Scott koegler scotty, welcome, tony, how you today? I’m doing well, how are you? I’m doing great, thanks. I know we’re going to talk about google for non-profits and what what’s being offered by the program and how it can save some some money on and help you work efficiently. But i first want people to know that you’re calling from a camper in charlottesville, virginia. Is that right? That’s exactly right. Why are you there in a camper? Well, we’re vacationing, so we’re okay. Excellent. Hyre but we have a great connection. So and how is the weather in charlottesville? It’s? Beautiful it’s not going to get above eighty today. Very nice. All right. From your camper, what is google for? Non-profits you know, google non-profits is really an extension of the google app, and google has done a great job of just kind of open up their entire repertoire of stations functions to not provoc i think it’s their way of doing good, so if you’re free with gmail that’s out of the entry point to all this, so do you have to have a gmail account in orderto find out about google for non-profits not to find out to find out about it. Still, teo, google dot com flash on, okay, and you’ll find all the information there, but if you don’t have a email account, probably stood free, and so are so many of the other things that included with the package. Like one of the things is microsoft office compatibility? How does that work that’s one of the things that which made google documents kruckel apple take general very well accepted in the world, they have the ability to read and write pretty much any kind of microsoft document word document on excel, spreadsheet, even a power point presentation. So you’re not using office. You’re not using microsoft office, you’re not you’re using google doc’s, right? Exactly, but you can save in a format that is readable by microsoft office, right? You could figure dot end of a dock next, which is the current microsoft that flower for for documents and then but i have either google document for mike stopped officer, he will open that read it whatever. So you’re working in your if you’re working in google docks and you’re working in the cloud, right? Exactly. Okay, we you and i have talked about that before, but when we explain what the cloud is, what is that? Does that mean if you’re working in google docks in the cloud? The cloud is ah, a computer in the sky, it’s you know, you need an internet connection to get to it and to use it, but they’ll be on that it’s really pretty much like working on microsoft office on your desktop there’s a function where you could actually have the documents saved locally and the best top, so that at some point, if you are disconnected from the internet, still can access the doctors. So it’s really great solution in fact, firstly, i’ve i’ve changed, i don’t think that i’d actually used microsoft office for about a year and a half now converted completely by my corporate account by documents, email everything else is now part of google google documents and on a website, right? And we’re going to talk in a few minutes about security and privacy concerns around that, but very interesting that you’ve, you’ve converted your office. So so if people understand you don’t have to pay for microsoft office, which could be a pretty pricey software offering, especially for non-profits right and there’s a bunch of other peters that air enabled with google back, such as having multiple people edit and share revisions of a document without actually having to move the document back and forth between computers. But those were all kind of just part parcel of the google documents and the whole google enterprise function. The fact that that that those things are free, uh, is really not particular to non-profits i use them for free, and i’m not a non-profits but there are other functions that are specifically for non-profit i just like to just kind of quick lift some of those things nukus there really, really incredible one of them. Is just google applications gmail account under documents and support the thing that’s added with with google for non-profits is the support because generally my account, which is free, does not get twentyfourseven customer support, and that is one thing it included with the google non-profit does that mean telephone support or it’s it’s chatting or its email? Or what? Phone and really phone support twenty four seven for non-profits right now, it’s the third state for critical issues that’s probably not. Now how do i form at the spreadsheet? But it’s probably more like how come i can’t connect? And why are my users able? T used system? Probably some limitations. Okay, but still significant that its phone support twenty four seven? Absolutely. Okay, yeah. What? So what other features are there specifically for non-profits let’s be here. Engagement there they have a hold. They have a whole set of features that air specifically for non-profits once called google grants and that would be really appealing for non-profits because it allows you to put a an ad in google ads. Duitz and, you know, donate now and i don’t know exactly what the limitations are there but the fact that they allow you to put anything at all and google ads without paying so it’s grantspace for free uh, edwards, right. Okay, then they also have something about co-branded email. Right? The brand of the mail is essentially what i mean, it’s a perversion of google suite and you you get to put your logo on it. It’s, your domain name like mine is at kay koegler dot net. So that’s my own it’s, not a google male. Gmail. Okay, so so i’m sorry. So the branded email is not particular to non-profits right? They’re just kind of bundling of these features together for not-for-profits okay, what about youtube? They had they had some offering free on youtube, since they own youtube for non bright, their limitations in youtube, of content that normal people and upload or paid for companies can upload and they lighten up that limitation for non-profit cerini able stuff flowed longer. Video is longer than the ten minutes, and you also can put a donate but on your video, which is something that nobody else gets to do so again, it’s another opportunity to interact with your constituents, ask them to donate and give them a video in orderto, you know, state because and tell them why they should be excellent. All right, so so the google aps google grants for edwards, the youtube enhancements you had said that go to google dot com slash non-profits. And how do you how do you qualify as it does every non-profit qualified? And how do you prove that you are one, uh, it’s? Pretty simple. Actually, you need to be a five. A one c three, which you know a lot more about than i do. Most yl charities are all tax exempt charities are so you probably have to give your a copy of your irs tax determination letter. I would imagine. Well, there their explanation. Is that your arika notification of the status? Your e i n need to appear in the irises online database. Okay. All right. So that they see there were more sufficient. They don’t mean more efficient. They don’t want to deal with copies of documents. Attachments? Theyjust they’re using the irs list, right? They just looked up. Yes or no? Okay, on. There are some predictions. For instance, you can’t be doing any commercial services. No car, boat or real. Estate donation okay, get the focus websites with a primary focus on selling good products. Services don’t qualify. Consumer credit counseling doesn’t qualify, so they’re special impatient, but they will they look to be to me at least like they’re trying to weed out those things that could be marginally non-profit oriented and to clarify, i think ifyou’re non-profit is let’s, say, doing car donations or yacht donations some like that, you could still continue that. You just you can’t use google for non-profits to support that kind of work, right? Okay, i love the donate button on the youtube videos. That’s really extraordinary. You know, video has really taken off in the last uh oh, gosh, here in half. In terms of a way to get a message to folks video, you said right work or some kind of video. And i saw study just recently staying at sixty five percent of latto visitors just in general. You a video? Some kind at least two times a week. Uh, that’s. Pretty significant. Kind of traffic to video. Good. Good reason toe get into that. Oh, it’s. So interactive. I think you and i have talked about that when we when we talked about the ideal website, you could just show so much more, you know, you can show your work on site and it doesn’t have to be high production values, right? And if you look at a lot of videos being used now, they’re very personal. It’s uh, you know, a head shot of somebody stating their cause, i’m talking directly to the viewer. So it’s, not some kind of a zoo just said, hi production, just sitting down in front of your flip cam or or your webcam on your computer and just stating your cause doesn’t have to be something you know, heavily produced, although i do have to say that, uh, pre scripting your your talk, those make a lot of difference. You don’t want to be fumbling your words of course, alright, so video, very valuable and you can use google for non-profits to take advantage of what google’s offering on youtube with scott koegler, our regular tech contributor, the editor of non-profit technology news. When we return after this break, we’ll talk about some of the security and privacy concerns about working in the cloud stay with us. You didn’t even think that. Shooting. Getting, thinking. You’re listening to the talking alternate network. E-giving. Thank you. Good. Buy-in looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call. We discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhancer current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. No. Kayman welcome back home with scott koegler, editor of non-profit technology news, which you’ll find it in peace. The tech news dot com and we’re talking about google for non-profits. Scott, you have your business, you said so many of your business documents in the cloud. And there, there are concerns about security mint just within the past. Well, by the time this show has aired, it will be within the past two weeks or so, citigroup hacked thie international monetary fund packed. So if your if your data isn’t resident on your computer, which which has its own risks, i’m not saying that’s risk. There are risks. Sure. Tony there’s always risk. And i should say that the imf was not a cloud based application. It was actually within their own servers. Okay, so there’s always there’s always something there’s, always somebody wanting to get in and cause mayhem. Of course, if you’re a bigger target, you’re going to be more likely to be to the attack. But i was looking at the security of cloud based systems like this if i have it on el computer from my own network of my own servers, and i’m responsible for that for the security of that, and i can install security applications like instead of firewalls, do all those things that are necessary. But you know what? I am not an expert in that stuff. On the other hand, cloudgood based applications service providers allow you to put your application’s up in their services. They have their entire businesses going on the line and there’s an adage that i’ve heard a couple of times if they the service provider, cloud service provider or sas provider? Yes, it one time it’s a public relations problem. If they get him twice, they have, they’re gonna lose customers. If they get hit three times essentially out of business, so if you look at it from their perspective, it’s not just something that they do it’s, something they have to do in order to stay in business, let me keep you in a lot more at stake as my security than i do. Okay, interesting perspective. Thank you. Let me keep you out of jargon jail you mentioned sas. Now we have talked about sass in the past, but for someone who maybe didn’t listen to that show, which is hard to believe anybody if it is a theoretical possibility that somebody might not have listened to that previous show. So just for that hypothetical, what is what is sass to remind us, please. Zaps and cloud are very related. They both are especially computers in the sky there by the internet so fast actually stands for not where as a tea service google application or google maps qualify as software is the service. They also increasing your private people in our interchange. The thie acronyms, either sas or cloud they really warm or referring to exactly. The technically i would classify it differently. But provoc most intents and purposes you can say sat cloudgood alright, well and technically, that’s. Why you’re the editor of non-profit technology news to make those make those nuanced distinctions and and explain them to us. What? Why would you say they’re a little bit there? Technically different sashes specifically application. So if you look at okay, like fundez counting software, you and i talked a few, many shows ago. Probably now about fund accounting software. That was sas. Correct. Okay. And cloud could be anything. There are their websites, servers that are available where you can actually create your own application here. Things like amazon has three, which is there basically, they’re described in the sky where you could just take all of your files. Documents, pictures, videos, blow them up onto their disk drive up there. That’s a cloud based service. Not really an application. Okay, i understand that the technical difference between right and since you mentioned amazon has three, i’ll give them a little plug. I use them for the video in-kind and audio content for this show. It’s. How i transfer it between the people who are editing it, working on it or the end user who produced it for uploaded to amazon has three and give them a whirl and they can download it. Yeah, many good things about that one. Is that it’s really? Really? Yes. It’s the right all of the people can get to it without files. One place? Yeah, it’s a couple of dollars a month on paying for many gig of storage. Right? One more concerned we have just about two minutes left around working in the cloud and that is privacy. Who questions about who owns the data? There are some lawsuits out there now where google is claiming that they own data that’s stored in their cloud. Now, i don’t know the nuances of the fact patterns around that. I just know that let’s just talk about the issue generally about who owns the data that you store in someone else’s cloud there, there are no rules, it will be up to the perfect provider and i although i haven’t seen the lawsuit with cool, i have to imagine that it’s around some very specific data or, you know, it’s like facebook, facebook essentially owns whatever you put up. On your facebook account, we’ve talked about that that could be, uh, last, but either as a sass or as cloud if you’re putting miles up there, like, uh, use a car photos, facebook owns it and that’s right in their terms of service, and it only gets to be an issue. I think when in terms of google, when they want to do something like delete or give away the data that you provided, i think that the qualification there is going to be very, very narrow for google eyes. They don’t want to get trouble with many persons or companies, proprietary data. So again, i haven’t looked lost otherwise that would discourage the use of their cloud. Yeah, considerably. Yeah. Ah, what about local back-up if oh, you know what, scott? I just realized we’ve we’ve we’ve come. We have to come to the end. We’re at the end. I’m sorry. I want to ask you about local back-up scott koegler, the editor of non-profit technology news at ten p tech news dot com scott, thank you very much. Enjoy your vacation in charlottesville, virginia. Thanks. My pleasure. Good to talk to you. Thank you. I wanna thank scott and holly hall features editor for the chronicle of philanthropy. For being with me today next week, a show from the archive and this time i do know which one it’s going to be the past couple weeks i’ve said, i don’t know what it’s going to be it’s going to fire up your board fund-raising gail perry, the author of fired-up fund-raising turned board passion into action, joins me for the hour next week. You can keep up with what’s coming up on tony martignetti non-profit radio. Sign up for our insider email alerts on the facebook page. Just go to facebook and go to the natives search for the name of this show while you’re there you can, like us become a fan of the show. Those who did i had the chance to win one of two ipads we gave away two ipads last week, two fans of a facebook page itunes were on itunes at non-profit radio dot net subscribed there. Listen any time on the device of your choice non-profit radio dot net twenty martignetti non-profit radios creative producer is claire meyerhoff, our line producer and the owner of talking alternative broadcasting is sam. Liebowitz and the show’s social media is by regina walton of organic social media. I hope you’ll be with me next friday, one p m eastern time. That’ll again will be fired-up. You’re bored, fund-raising you always find us at talking alternative dot com, which is the home of talking alternative broadcasting. 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