Big Nonprofit Ideas for the Other 95%
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Tony Martignetti Nonprofit Radio for February 25, 2011:
We’re Looking: HR consultant Karen Bradunas, SPHR, helps the Museum of Chinese in America, a mid-size nonprofit with an opening, improve recruiting by punching-up the job description; strategically targeting the search and ads; and doing smart candidate screening.
MOCA’s lessons are your take aways for your next search.
Karen is a human resources consultant working with start-up organizations to protect and grow their businesses.
7 Things You Must Do On Your Facebook Page, with Scott Koegler.
Scott is our regular tech contributor and editor of Nonprofit Technology News. He always brings simple, smart advice. And I get to tease him a lot about Jargon Jail. He’s been sentenced a few times.
Top Trends. Sound Advice. Lively Conversation.
You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.
If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.
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Here is the link to the podcast: 030: We are Looking and Fabulous Facebook
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Zoho welcome to the show, this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host tony martignetti may recall that last week we had finding prospects and finding a job. Maria simple was with me to talk about the third edition of her book, panning for gold, and we talked about a lot of free and low cost prospect research sites. We also checked in with the recruiter paula marks last week and our non-profit job seeker leonora scala for ideas and lessons that can help your next job search this week we’re looking and fabulous facebook i’m very happy that we can have the first segment of a new feature we’re looking to be a counterpart to our recurring feature i’m looking, we’re looking is going to highlight non-profits that have job openings were going to pair them with our consultant, karen bradunas karen is the principle of karen m bradunas human resource is consulting, and this week, she’s going to be helping moka, the museum of chinese in america, which is in new york city to fill a job opening a curatorial opening, karen will have advice about the job description. Advertising the job and screening the applicants. Lots of lessons to help you with your next opening. Then we’ll have tony’s take to where i’m going to talk about some conferences that all be doing podcast interviews at this year, and then our second segment. Seven things you must do on your facebook page, our tech contributor and the editor of non-profit technology news, scott koegler, joins me to explain how you can get a fabulous facebook page for your non-profit. First you set it up, then what? That’s all this week, we’re about to take a two minute break, and when we returned from the break, i’ll be joined by karen bradunas and the executive director of the museum of chinese in america, alice, among stay with us, you’re listening to the talking alternate network e-giving. Nothing. You could. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio i’m joined now by karen bradunas karen is human resource is consultant working with startup organizations to protect and grow their business. She has over twenty years experience in human resource is prior to consulting, she held officer positions that gulf insurance and bankers trust, which is now deutsche bank, and she has the designation sph are safer, which i said in a previous show, too, which is much more significant than i’m making it sound it’s, a senior professional in human resource, is and karen is with me in the studio. Welcome, karen hi. Also in the studio with us is alice mang and alice is the executive director of the museum of chinese in america. Mocha alice, welcome to the studio. Hello morning. I’m excited because i’ve been trying to get this feature off the ground for some time, and now we’ve done it. This is our first segment of we’re looking where we’re going to help non-profits who have a job opening to think strategically about the nuts and bolts the details of that job opening and then also have it that opening ah, coordinates with the entire sort of broader looking strategy of the organization. So, alice, i want to thank you for letting us profile the opening that the museum has. Thankyou. Very no, my pleasure. Thank you. Why don’t you tell us a little about the museum of chinese in america first? Yes. The museum of chinese in america has been around in new york for about thirty one years as ah, chinatown start off in chinatown history project. But about five years ago, the board really went on ah, limp decide to build the museum to become a national museum of chinese in america, so collecting arctic fact collecting stories of the national immigration story of chinese in america. So with that in mind, the museum willie went on, you know, kind of expanded from a two thousand square feet in the middle of mulberry street to our current location to fifteen centris tree with fourteen thousand square feet in a beautiful space designed for us by the same architect, maya lin, who designed the vietnam memorial. So with that in mind, the museum really went on really change its mission from chinatown to national. And so for the past, with a museum. The new news site new site on two fifteen center open on september of two thousand nine. So in some ways, i kind of see ourself as a new start up because we, although, have a proud history in chinatown, very proud of our new york roots. And, you know, new york is where a lot of the chinese immigrants, when they first come to united states start. So it is an ideal place for a museum. But in terms of right now, we really are excited about the possibility of a trap building traffic, international traffic, israel’s, national traffic and also telling the national story of accomplishment of chinese in america. So it’s a really exciting time for us, what’s the opening that we’re here to talk about the opening is curatorial position. It’s, a curator and director of exhibition it’s. A very important position. In fact, i would say it’s probably one of the most important position in for museum like ourselves. It really is thie kind of the heart and soul of the organization to tell to help us fielder vision for the knicks, the national side of things, and tell the our national story. Okay. And you have the job description and i know karen, you’ve reviewed the job description. Yes, karen what’s the what’s the purpose of a job description first, in addition to being required by law, department of labor requires it. So i’d be in new york state department of labor. Yes. Okay, it just makes good business sense for someone when you’re looking for for someone to know what you’re looking for as a screening tool, it also is a way of measuring success. If you don’t know what you want the person to do, how can you tell if they succeed? It’s also a great measure to figure out when you’re doing your strategic plan, as alice is doing with the museum right now, what do you want? Change from opposition and in this case is an existing position. What do you need the next person to bring in? In addition to the skill set or instead of certain skills to take the museum to the next level? So so really it is. It has a sort of a micro purpose as well as a macro purpose. Absolutely. We focus on that individual job. But then also, how does that job thing to the larger strategic plan. Which could be an alice alice in your case. What is it? A three to five year strategic planning? Five year strategic? Yes. Yes. Okay. Uh, all right. Well, let’s, talk a little detail about the job description because that’s, really the first step, and maybe what i’ll do is we’ll have the job description on my block. So we’ll get this in a digital format from you, allison, for the blogger post for this show will be linked to it so people can can look as we’re talking about it in some detail. Karen what what feedback do you have about the job description for this curator and director of exemption exhibitions? Position? It certainly details a lot of the transactions. One of the things that i would as a reader not knowing a lot about the museum is how large is a museum what’s the funding i would if i’m a job seeker again, i’m researching the organization through every piece of information i can find out about them. And that includes googling it, looking at job descriptions. And when i see a job description that has a lot of transactions in it as an ad and again, i want to differentiate job description tells me what my job is, an advertisement. So it gives me an overview of what you’re looking for, and we’re going to get into the advertisement shortly after this break. Okay, yeah, but one of the things i would be looking for us what’s the extent of this position. Andi, in reading this job description, it seems that it has a wonderful component for the right person, and this is the tricky piece to be able to think strategically but implement tactically. And i think that is one of the most fun pieces of this position, but also one of the more challenging for you, alice, and finding the right person. That’s sure, that’s true, and we have been getting resumes in, and i think part of the problem is people been focusing in some ways, maybe too much on the curatorial, the curator side of it. So the resumes we’ve been getting in has been very much on the heart side of it, and we are a heritage museum, although we are right now doing. In new and interesting exhibitions, but at the fundamental of it is still at heritage museum. So i think i kind of get the sense that people look at the job title and then that’s it. So we’ve been getting syriza resume. That just is not the right fit, okay? And when we continue, we’re going to take a break now. But when we continue, we’re going to talk about whether the right resumes are coming in and how to make sure that people are paying attention to the their responsibilities as jobseekers. This’s, tony martignetti non-profit radio stay with us after this break. Okay. Talking alternative radio twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. 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Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine to nine xero, or visit w w w dot mind over matter. Y si dot com. You’re listening to the talking alternative network. Hyre durney on the talking alternative network, this is tony martignetti non-profit radio, and i’m your host, tony martignetti. I’m joined with by karen bradunas, hr consultant, and alice mang, the executive director of the museum of chinese in america and ladies, right before the break, we were talking about the problem that alice seems to be facing, that it seems like a lot of the people who are applying for this job are not paying attention to the second half of it. The director of exhibitions, part karen. What? What are the responsibilities of the job seeker? In my opinion, i think that you’re here to give your opinion, we’re interested in your opinion, okay, a job seeker who is not entry level someone at a curated director level should really be doing a lot of research in postings, and this posting i’ve seen it on idealist has a lot of substance about the museum, its history. I would be concerned about someone sending in a resume and cover letter that really only addressed his half of the the job and at least doesn’t address the other half in the cover letter, and in fact, you can. One of the challenges your museum faces is you’ve got big ideas and small staff right now to do it, so you really need the job seeker toe own that piece off, really giving you what you need now and talking about what they can do for you in the future. One of the things you may want to consider is in the posting, and i’d recommend an ad, not a job description for the reason that ambiguity might be a good thing on that. The specifics you give is in your cover letter, please identify how you’ve built all. Museum in the past or an exhibition in the past, your heritage ethnography, background dahna and your ability to handle t develop a strategic plan and implement it. So, karen, in the advertisement, your recommendation is that an employer be that specific about what the applicant should should address in their in their materials? Yes. Okay, because that becomes your screening tool. You have eleven people, and right now i’m assuming you and maybe one of the person are doing all the screening. And if you just think in terms of business hourly rate and what, how much time you’re taking, you’re going to need someone who can come in and come to you with ideas. Why not test that before they get in the door for an interview? Right? That’s correct. And it really is interesting in that, you know, we’d list very clearly, i think, maybe maybe stressing this more, maybe top of mind rather than the bottom of the requirements. We are looking for somebody with a masters rick weapon in history. Anthropology are history. But it was interesting that how many of thie resume? We were getting our really entry level, and one particular one was even not related in criminology. So it was just the requirements are actually we wanted to make a very specific but people are really reading that that that, you know, getting that detail. I think i would recommend not putting the job description up on and saying mocha is a heritage museum with you talking about the advertisement, the advertisement in the advertisement, what i i would change idealist i know idealised. A lot of organizations put the entire job description up there just for odin’s that’s, idealist, dot org’s, idealist dot org’s where counter frank, which is one of the main posting site, if not demain for not-for-profits i would be really pretty vague. And on lee say, you know, we’re looking to expand. We’re looking for a position of someone who can be strategic, both strategic and tactical, interested in receiving resumes. And then if the the masters is required in specific areas, put that in, would you turn down someone with the bachelors that has done all sorts of stuff? I mean, that’s a question if you wouldn’t, then you need to change the job description. That’s a concern i have a lot of people put down. Masters. So what, you end up getting his recent college grads with their masters? I don’t know that you based on what you’ve taught talked about in this job description, you can afford someone coming right out of school with no, no experience doing this. We also mentioned at least two years, two years prior experience, but everything people but that’s interesting people interpret that two years as even there, two years and intern for two years at security, they count that. So which is really yes, um, sometimes when you put too much, but i think you have a good point about this position more than the other positions we’ve hyre i think we’ve hired a previous development director, which is different, this one really requires a lot more strategic and, you know, show us what you’ve got that you know and experience with this development, you know, if you can fund-raising khun fund-raising right fundrasing so so that’s it there’s a difference in fund-raising you can tell right away, can you do it? This requires some things that you may not see traction or results right away, so even two years might not be enough, so i would. Recommend saying in your cover letter, please outline how you’ve done this somewhere else on the specifics of the very interesting suggestions, as i pointed out earlier just to be specific that the employer be specific about what they’re looking for in your cover letter and in your you’re applying materials. Karen let’s, uh, explore the advertisement a little more. You mentioned idealist dot or gets it is a very common sight. I see a lot of non-profit ads on craigslist. What? So we’ll talk more about the museum where they should be, where you recommend they advertise, but let’s talk about craigslist cause i see a lot of ads there craigslist ten years ago is very different than it is now in this market. Everybody’s advertising on craigslist, it’s, inexpensive, and i think for what the museum is trying to dio i wouldn’t recommend it. I think it it dilute your mission a little bit and maybe even dilute the brand? I think so, because i really do because you’re talking a little bit. You’ve been alluding to the job description and the whole process as as playing into the brand of the organization it is, i talk a lot about recruiting, being a marketing function. And i know we’ve talked about this in the past. How you, how you can make a single. Cohesive message about your organization in everything you do, the more you will attract the kinds of people you want, assuming that what you’re conveying to the outside world is in line with what you are. So if you have a recruiting process that’s very well organized in an organization that’s organized and that you clear about what you want, you measure that and it’s it’s, very straightforward, that assist you in getting the right people in the door. Then one question i have for crixus we again because we’re in the hiring mo in some ways have huh? Posted three positions on quite close, the development director position a swell as a part time p r communication position and now this position and i find definitely agree with you for this particular position that what we’re looking for, craig’s just it’s not getting us a kind of people were looking for even the development position. I would say we were not getting the kind of quality, but on the other hand, this part time p r communication. Yeah, that we’re finding definite getting the numbers, and we’re really seen some real interesting resumes, and i think one of the some of the people we we were we’ve interview have come from craigslist. Where’s i found the more senior level full time justin the fit was not there. Yeah, even though you’ll see positions at you, no significant sours and experience listening craigslist you’ll also see do you want to make two thousand dollars from home being a telemarketer, you know, and then posted everywhere so there’s a it’s a really wide range? And is that kind of is that the kind of company that on organization wants to keep in its right his job in its job advertisement cause that’s all you know where your name is seen that that all promotes your brand or detracts from your brand? And i’ll just remind listeners that about two weeks ago i had a full hour show called branded and my guest then was howard levy of the red rooster group. We talked all about creating your brand, identifying it and then maintaining and propagating it so you could look back, listen back to that show, but now very interesting. You know how the job search process is feeds into the marketing. So, karen, where where would you recommend that mocha? Be, aside from idealist, what other resource is might there be for advertising this job? I’m going. Do you talk about a long term strategy, which is to develop strategic alliances with all the asian, you know, the asia society, the asian programs that colombian in you, which i know that you already have an intern. I don’t know that it’s, a formal intern program within you, i’d recommend developing a former one, especially with your goals. The idea is to develop enough traction so that when you have an opening, you can put it on twitter, you can put it on linkedin and you can put on your facebook page and you do need a facebook page so that or an event so that you’ve got that information being tweeted out elsewhere, the days of mailings are okay, but they’re not the main waited to reach iranians in terms of lincoln. I think you do have an organizational profile there. I would recommend joining the not-for-profits groups, and one of them is modeling, modeling and the other is non-profit boards moflow these air separate sites aside from lincoln? No, they’re on lincoln. What you do know jomo joo link? M o j a. I think it was modeling motility ailing. Okay. And when you do, you go on linked in you pull up a tab called groups and you can get in alphabetical listing of groups. And i’m telling you what i do for my business. I’m giving you first hand. You join those groups and you have ah, lim, i think there’s been enough. Twenty five or fifty groups you conjoined but you khun un. Join and you can start to invite people to join your network, and i’d be really i carefully craft again with your marketing pr person, and you’re going to be aligned with your strategy off why you want this link and it it may be to further strengthen the museums mission and to really provide a more information about looking for them for for chinese in america on a national level, not just new york. Karen, i’d like to go back to something you suggested just a minute ago relationships with columbia asian studies program and then you and alice, i’m sure you’re aware that that those programs exist. Yes, and i just think i’m just thinking as a fundraiser that could be valuable to because there might be joint events or something, and maybe alumni of those programs get close to the museum. I see a benefit their potential long term is, karen said longer term thinking, but long term fund-raising two way are currently doing that quite a bit with the other universities, for example, we’ve done some program with theo in china and coming up in a few weeks, we’re going to do something with ohio state. University s o those hyre alliances were building. But right now what? Karen suggestions really? Something that we’ve been doing? Kind of ad hoc working with the sun, the departments that might have interns or people who are ideal candidates but that’s a very good idea in terms of building it long term getting to know the these institutions have been really easy in new york. There’s a lot of ah love nights from ah ivy’s o r big ten whatever that they many of them are chinese. And in america chinese americans, they they’ve kind of gravitated toward so we we’ve begun to build that relationship, but to take it further, that would be something that i would love to explore. And then karen’s recommendation is you could use those relationships in this again, going from the track around out of the micro to advertise your job there post for their alumni, right, it’s not just jobs this’s a marketing function. It really is. You are a strong is the company you keep correct. And the more you really taking it from a sort of an infancy. Latto amore mature organization that’s on the par with a night early asia society. And so to do that, you want to develop strategic partnerships. And one way to do that with schools is through formal intern program’s. And you wanna have maybe guest speakers from these other organizations, and capitalize on the things that you’ve already done and make sure that they’re posted on your website prominently on the first page. Have that keep changing of what’s happening now, to show that it’s, a vibrant organization, to have that on linkedin, to have it, you know, tweeted. I’m going to go to another not-for-profits robin hood, robin hood, i follow them on twitter and they have uninterested way of when things were happening, they tweeted out and they’ve got a lot of followers, so i think that this would be a great way for your organization, intimate in just the two minutes we have left, i’d like to move to the screening of applicants and alice, karen asked before is it just is that you and one of the person doing the screening? So for right, it’s myself in our director of operations of us? Yes, and karen, you’re your initial advice was if a job seeker isn’t fulfilling their responsibilities to follow directions and to do research that’s a method of screening, what else do you recommend? I think it’s really important that the people screening the resumes are really clear about the key points of this job for me in reading it and correct me if i didn’t get it right it’s really important that you have someone that that is able to what you know, run on their own and be able to do all of the strategic type things, but also has have done it and not with staff. So calling that out of a resume and looking for that someone who can quantify what they’ve done as well as the background are the key areas and i scan understand that most people in human resource has spent less than a minute on a resume. That’s how how much time? So i would focus a lot on the cover letter, and if someone can’t read your job description and give you what you want the cover letter, can you really afford to have them on staff? Allison, just the less than a minute we have left what’s your experience been so far with the screening, how is that going? Well, so far we received about twenty two resumes and out of the twenty two, i would say only one that from the listing said we will be talking to she looked like she had something that we’re looking for, the other two that i will be interviewing our have come from relationships, people who know about as one of our board members and one of our friends, another museum. So so what i’m this has really been helpful in that how to use these things are strategically is very important because i’m been kind of disappointed at the quality of the resident has been coming in and so moving forward will probably more like you said, you know, maybe you don’t have to put everything down, but we’ll look at the big, big picture and seeing somebody who could help implemented on baby leveraging your relationships with these educational institutions to and we have done that we have done that, but maybe more, i think more in depth way we need to do excellent ladies, i want to thank you both very much. Alice mang, the executive director of the museum of chinese in america. Karen bradunas human resource is consulting her company is karen am bradunas human resources consulting, which you’ll find at km bradunas b r a d u n s dot com alice karen, thank you very much. Thank you, thank you. We’re going to take a break, and after this break, it’ll be tony’s take two and then scott koegler talking about seven things you must do on your facebook page. Stay with me. You’re listening to the talking alternative network. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? 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Interested simply email at info at talking alternative dot com durney welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent it’s time for tony’s take two at thirty two minutes roughly after the hour, and i just wanted to let you know that we’re already committed to be at two large non-profit conferences this year, the first one is going to be in june that’s, the association of fund-raising professionals or a f p fund-raising day here in new york city, it’s the new york city chapter of a f p and that’s at the marriott marquis on friday, june tenth, they advertise it as the largest one day fund-raising conference in the world, and we’ll be there on the exhibit floor, doing podcast interviews for tony martignetti non-profit radio. So then you’ll hear some of those some of the speakers from the conference on the show after june tenth, and we’ll also be at the next-gen charity conference that’s on thursday, november seventeenth. We were there last year, which was the first year of the conference will be at the second year this year. It’s, a town hall in new york city. They’ve rented the whole theater there, hoping to double the triple. The size of the audience from five hundred two, fifteen hundred and you may remember that i have interviews with the co founders of next-gen charity, ari ari team in and jonah helper, and they’ve invited us back, so we’ll be doing interviews with some of their speakers, also in november, so very grateful to have those early commitments and working on some others, but grateful to those two non-profit conferences that they’ve committed to have the show on as media partners and that’s tony’s take two for friday, february twenty fifth with me now is our regular tech contributor. Scott, how you doing? I’m doing great, joanie, thanks. How are you? I’m well, thank you is a pleasure to have you back this week. We’re talking with scott koegler and he is the editor of non-profit technology news, which you’ll find at n p tech news. Dot com this week we’re talking about seven things that you must do on your facebook page. You set the thing up, and then what? So scott this’s and this is an active it’s the current article one of the current articles at the n p tech news dot com site. Yeah, scott what what’s what’s the first thing that of the seven? Well, first of all, yes, i assume that most people that air doing any kind of business or any kind of social interaction already have a facebook page. Uh, what happens, though, is that people assume that because they have a facebook page that that translates into their work environment and that that’s actually generally not the case facebook was set up as a personal interaction, you know? I mean, if you’ve seen the movie you know it’s about about college life, the movie is a social night greater, and that has probably the most important next step to make is to set up a fan page and fran pages are the business, uh, segment of facebook so that’s the first step, tony so it’s it’s ah it’s a page for your organization. You’re not playing off your building off your own personal page you’re saying is correct. It generally is a part it’s it’s linked to your personal page because you have to have a personal account. Ok, in order to get a fan page set up. But yes, it’s it’s distinct it’s a page that people can go to directly and it is all about business. Okay, i see and this this show there’s a facebook fan page for tony martignetti non-profit radio and indeed a scott said it’s linked to my personal account, but it’s a separate presence and people post separately on there usually guests, and usually they’re they’re happy. So that’s that’s try to get some interaction on that on that page, you also recommend customizing and engaging people. Why don’t you say a little about that? Oppcoll customizing is probably the most important part because you wanted to take on the personality of the business handup facebook pages have a way of looking pretty much like facebook pages. The difference is with with fan pages you khun make it look more much more like a web page, you’re still gonna have the advertisements and all that stuff along the right hand column because that’s how facebook makes money, but you can almost almost customized the entire page the rest of the page to look the way you want it on dh what are some ways of doing that? Well, i’m going to give you a little extra help here, because, frankly, that’s been a very difficult thing to do. I mean, you needed to know these different languages. F b, m l, which is facebook markup language. Thank you for coming off shoot of html, you know, hypertext. So facebook, mark, language, facebook, mark up, language that it’s his own language for facebook. Yeah, i believe that. Okay, but what? You don’t get well, and thanks for keeping yourself out of jargon. Jail smart. What? So so you’re you’re saying people do not have to know. F b m l. For the most part, up until probably last week, you really did or you had to hire someone in order to customize it for you. It was possible to make relatively minor changes, like add images and add, you know, little pieces of applications that were supplied by facebook, but i’ve come across an application called short stack, just like pancakes, you know, short staffed, short stack yeah, and i’ll give you the link for it. It’s short stack at so shortstops k a p p dot com and it’s it’s an amazing piece of work, it’s free it’s free to start out. I mean, you have to pay for it. By the way, i disclaimer here i don’t make anything out of this. I just like the application because it really allows someone to set up a facebook fan page in about ten minutes. Um, so i was able to set one up, for instance, by going there and, you know, he do the usual thing allow facebook to link to this page and that kind of thing, and then it has a set of built in applications that include video web connections like me, but it’s all those kind of things that are really the kind of the juice behind the fan page. Those are the things that make it much more interactive, it makes it look like you’re you’re company website, and it gives people something teo connect to their and that that’s, you know, kind of leads us into the next step, okay, so before we get to that one, engaging people just so you want to make your facebook fan page consistent with your overall brand, is that that’s that’s really, what you’re saying, right, exactly. One of the first things i did when i set up the fan page was that i used my company logo, and i used that as the main image, and there are a couple places you can put it, but i made it really big right at the top so that people couldn’t mistake the fact that, you know, this was the same company that they’re used to seeing on the on the dedicated web page. Well, since you’re using years as an example, where on facebook will be find your page that people can look at oh, you know, i know you’re going to ask you, let me look for scott scott koegler the tech guy doesn’t even know his own ur ellen facebook identity. Oh, man, all right, he’ll come up with that awful all right, well, maybe we could just search for kegel er i don’t know. Okay, we’re communicating, actually, it’s not that it’s it’s actually it’s it’s a it’s a sight that i’ve set up for an event it’s called i shot the wilkes burrows it’s a photo shoot that i’m doing so if you do a facebook search for i shot the wilkes burrows or i shot wilkes bro’s either one of those will get you there. All right, well, why don’t you spell wilkes borrows for us? Sure, wuhl k s the o r o o k and that’ll take us to the facebook page that you’re referring to, which you use the short stack app tio to create is that right? Zach lee and i’ve got my company logo there. I’ve got a sign up for updates for my newsletter i’ve got a video clip and i’ve got the sign up work-life for the newsletter you also have a thing there that day, uh, web map so it brings in a google maps if your location specific, it’ll actually show people where you are. Ok? And i’m looking at it right now in the studio and i like your hat. Is that the email which has log in? I like that red button with the with the envelope on it. That’s very engaging. Great. Right. Is that to sign up for your letter? Yes, that sign up for this. Okay. Excellent. Yes. So i see a lot of color. I see the the the identity of the branding. Your right. Aside from the ads on the right, it looks very much like a web page, right? I mean, ah, website. Sorry, website. It is a web page. Yeah, right. Okay, i also see our producer sam has fifty six messages that he has not replied to yet samuel behind sam is behind on his facebook communication’s not engaging people, not engaging correctly. People alt-right engage him and he’s not responding. All right, so that the engaging yes engagement as you serve, that that page that you’re looking at has a couple of engaged, every isn’t it? One is to sign up for newsletter updates. And the other is when people come here, of course, they could, like button and that’s it probably the most important and powerful part of being a sex book. President. What do you know what that do when somebody clicks? You’re like, but what does that do for you? What it does for me is that exposes what you like all the people that you know. So if you have friends, if you have no two hundred or five hundred or ten thousand different friends, they will all see that you like that. It’ll appear in your new wall or in their in their wall as their stream of of activity. Okay. And when you post on the i shot the wilkes burrows paige, what does that mean for everybody who likes that page? Um, i’m depending on what i posed. It will then advise them that something else was you okay? That’s? Only a person liked it. Okay, so that’s, our new like that. Then you’ll get my updates. But if somebody else that is oppcoll this, your friend didn’t also like it. They won’t see anything. Any activity from it? Okay, but the people who have liked it will see the new activity. Right? Okay. Now, scott, i’m going to ask, have you like thie? Tony martignetti non-profit radio page. I hope you know what? I don’t know if i have. You’ll know, because when you go over there, if that like, button is active, that means you haven’t clicked it yet. Weare going to take a break for a couple of minutes, and when we return, scott koegler, our regular tech contributor and the editor of non-profit tech news, will stay with us. We’re talking about seven things you must do on your organization’s facebook page. So stay with us. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. 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Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is, we do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking all calm. Durney welcome back home with scott koegler, the editor of non-profit technology news, and we’re talking about seven things you must do on your non-profits facebook page. Scott way had a question come in lot from the live studio audience that’s, the producer, sam. What about short stack app? If you already have a page set up, can you still use short stack app? I used it as a initial development. I understand that the system will rely to add multiple tabs, two pages, so so fan page could have multiple tabs, so using short stack at you can have additional cab functions to an existing page that’s my understanding, although i haven’t tried it. Ok, ok, and if people are interested, they can go to short stack app dot com andi, see what’s there. So so before that, though, you had to know the facebook mark up language that’s, right? That’s correct. There were applications that were pre built using the fb ml, but you still had to use those and they were kind of all over the place. This puts a complete set of functions in one spot and makes it really easy to set up. All right, so we talked about some of the engagement and use your your page as an example. What about you’re? Next? You’re next advice in those seven steps consistency, consistency, consistency is important. And i you know, this goes back to when we talked about newsletters and i talked about being consistent with your message, yes, and publishing regularly and being on point all the time those same things i mean, we’re talking about communications, we’re talking about providing publishing and getting people engaged with you and it’s important that in any of those cases, you remain consistent, and in my case, i prefer to make maintain the consistency in terms of the frequency of publication and a message so frequency can be whatever you believed to be correct. I try to teo put facebook updates up about two to three times a week at this point, we’re this particular venture is just in its beginning stages, so there’s not a lot of activity going on now, and i expect to increase that frequency. But again, i don’t want to do ten today and none tomorrow that that’s kind of the killer right there, and if you’re over posting, people are going to start to disregard your posts. I would think right? And you really can’t dislike can’t unlike somebody, i don’t think that you can turn them off, you can go to the to their posting and say, don’t show any more postings from this person or from this entity, and you certainly don’t want to do that, right? Yeah, so over posting khun b can be obnoxious to people, by the way, i hope that the break you went over and clicked on the like button of tony martignetti non-profit i did children. Thank you. Okay. All right. Thank you for your bona fide now. It’s. So, yeah, so, you know, interesting, even in the first segment, which was the first second of today’s show, which was about a job opening at the museum of chinese in america. We’re talking about using that job opening to be toe promote your brand and in terms of how you describe your institution and where you advertise that opening and so, you know, that threat is running through the conversation you and i are having about your facebook page. Co-branding right? And i think any time that you can get people to look at what you’re doing, you want to again be consistent and keep their branding active and keep it the same so that people recognize it. I think i think job openings are perfect way of not to spread your message because not everybody’s going to get the job, but there certainly are lots of people who are interested exactly right, and even people who aren’t if the ad is in the right place, it’s exposure and all the all the message exactly what you’re saying now and what you did say earlier, too. In a previous show, we talked about newsletters that that message needs to be consistent. Yeah, what about your next up is into integrating what’s your message? They’re integrating this facebook page with with what i’ll go back to my my page, and if you look at that, you’ll see that i’ve brought in video and that video is on youtube, i think was on youtube, i think it’s either youtube video, but it’s it was integrated from from a remote site. You could do the same thing with liquor, so if you have content in other places and falik arrested on flicker is is for photographs. Is that right? Photographs exactly, actually. It’s photographs and video and i believe that’s f l i c k e r dot com f l i c k e r. Okay, so, so i’m sorry. Interrupted. I just wanted the audience to know what it is we’re talking about george in jail. You know we get jogging there. Go ahead. So integration, please. Continue, right? You want you want to bring in whatever content you have these days. There are so many places to put content, images, videos, blogged postings, all those things are all over the place it’s possible to have twenty or so different websites that contain information about you or your brand, and the key here is to bring all those together so that they appear in the same place rather than to recreate them and duplicated, you know, go through all that work if you’re posting in one place, make it appear and we’re talking about facebook here, so make it make that appear in facebook as part of facebook. Okay, averaging, i think ki yeah on dso you mentioned the two video sites that are most popular yahoo and video i know i use those for my own work and also for the radio show. But, yes, integration of all these different sites now since we’re looking at your page is the example. Oh, would you have just a minute left? I was going to ask you about your project, but we have to continue let’s see contests. What about contests that you know that’s? A great thing. Contests are easy to do, and they don’t really have to be big can’t you don’t have to really give away a lot of stuff, and, uh, we’ll talk about my project it’s, a photo walk, and one of the things i’m doing is i’m giving away the non-profit and we’re giving away photographic items. If you look at the website itself, you’ll see that we have had people donate products so that they could get the publicity on my website, and then they will donate these air typically software products, so their cost and this is almost nothing, but it drives people to engage. They may cost the vendor nothing but the people that that want them, they have some value, they have some intrinsic value. Plus they have monetary value even though they probably won’t sell them. But so yeah, contest are definite draw people love free thing, scott and just the twenty seconds or so we have left. Why don’t you touch on the last of the seven gated rewards? Gated rewards is like a paywall basically, it’s if you want to read this, you’re going to do something for me. For instance, the obvious one and facebook is you can only get special information that we provide every week if you like us if you hit the like, but okay and and it’s so you know, if you don’t like me, you don’t get to see what i say that is scott koegler he’s, our regular tech contributor. He’s, the editor of non-profit technology news. You’ll find the full article seven things you must do on your facebook page at the website and p tech news. Dot com scott, thank you again for joining us again. Thanks, tony. Have a great day. Great to talk to you, scott. Would you mind hanging on the line, please? The producer has a question for you. I’ll be fine. Thank you. I want to thank our my other guests, of course. Karen bradunas and alice mang from the first segment. Karen, of course. The hr consultant helping alice mang, the executive director of the museum of chinese in america. Next week, the uniform prudent management of institutional funds acts in new york act in new york state. That is a mouthful. Uniform, prudent management of institutional funds. It’s new to new york state. But it also has passed in a lot of other states across the country, i’m going to talk to kathy boyle, she’s, a frequent contributor to bloomberg and fox tv and an expert in non-profit investment practices she’ll share was out with us the act’s provisions and its impact on your non-profit. I hope you’ll listen next week. Keep up with coming up. What what’s coming up go to our facebook page already talked about enough that enough with with scott koegler, you’ll find our facebook page, you khun like us there and signed up for alerts. The creative producer of tony martignetti non-profit radio is claire meyerhoff line producer and owner of talking alternative is sam liebowitz. On our social media, is by regina walton of organic social media. 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Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine two nine zero or visit www. Dot mind over matter. N y c dot com. Bilich oppcoll talking. Duitz hyre