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Amy Sample Ward: Game Mechanics
Amy Sample Ward returns. We’ll continue the mobile conversation, going into detail on gaming. She’s our social media contributor and CEO of NTEN, the Nonprofit Technology Network.
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Okay. Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host oh, i’m glad you’re with me this week i’d be forced to endure the pain of glass. Zoho farren, jill neuralgia, if i came to learn that you had missed this week’s show, mobile engagement are you finger is ceo of do something dot or ge and president of t m my agency she knows a lot about engaging thirteen to twenty five year olds via mobile and we’re not talking about aps also games for change. Any sample ward returns? We’ll continue the mobile conversation going into detail on gaming. She’s, our social media contributor and ceo of intend the non-profit technology network between the guests on tony’s take two i’m changing the show’s format a bit you probably already noticed and i’ll explain why were brought to you by rally bound peer-to-peer fund-raising and telephone bill reduction consulting tb rc getting your money back from phone bill errors and omissions. I’m very pleased to welcome our your finger back to the show in the studio this time i caught a remote last time. She’s the chief operating officer for do something dot or ge overseeing business development, finance and campaigns, she launched their teens for jeans campaign, which clothes half of all homeless children in the u s each year she’s also the founder and president of t m i a subsidiary of do something dot or ge that advises brands and organizations on young people, technology and social change. Ari’s on the board of care for the homeless on new york city non-profit she was named to the twenty twelve crane’s new york business list of forty under forty. And she was featured on that cover, probably showing her tongue ring, which i do not have. And i was just going to my first question are you finger? Welcome back. Thank you so much. Great to be here. There was a very poor, aka a little provocative picture. But it was terrific. Maybe made the made the cover of ah fortune. That was wonderful. I remember that. Uh, welcome back. Thank you so much, it’s. Wonderful pleasure to have you texting and the popularity of texting for for thirteen to twenty five year old. So this is for our audience that is interested in engaging the thirteen to twenty five year old audience ah, texting is critical for them. Texting is absolutely critical for young people. Obviously, this is a diverse age group, so you have some people who are texting more than others but the average young person. And so this is a teenager. A college student sends over one hundred text today, and the power users who are often female were often teenage girl are sending over five thousand text messages a month. Okay, so we’re relating to t m i you even you have brick and broken it down by gender. You know that girls and so and what? Our boys what’s what’s the average for boys if it’s five thousand for girls well, the averages in five thousand for girl power users. Yeah, the power users are over five thousand, but we see across the board that girl’s just do everything more they watch award shows more. They read magazines more. They volunteer more. I don’t know what boys doing. Okay, they’re chasing around the girls. We hope i wasn’t. Especially at thirteen. Fourteen. I was i was in. Well, maybe we’ll get to that. But i wasn’t chasing the girls. Anyway, and how about compared to email texting versus email? So we see the typical teenager actually doesn’t even use email every day, and if you look specifically at the open rates, the average text messages open ninety seven percent of the time by a young person email open rates you’re lucky if you get to twenty two percent for the general public, we see lots of young people who have smart phones. For instance, you probably couldn’t imagine not activating your email or your gmail on your smartphone, right? They don’t even activate it. They think it’s a waste of time, they’re not interested, you know, they might only use it to communicate with their school, their teachers, their parents if they’re in college, but they don’t see email is their main method of communication very interesting. Okay, what about i’m going to deviate a little bit now we’re going to go back to texting, definitely that’s where our conversation is and the games around that but twitter usage is that thirteen to twenty five how popular is that? Twitter users is actually growing in that demographic, so twitter started out as a technology that was used by twenty somethings in thirty somethings and teenagers didn’t pay any attention to it, and in the last year, teenagers have been finding twitter for the first time. Okay? And so they’re especially heavy users of young people who are really involved with celebrity musicians, etcetera, so you’ll see demi lovato’s followers, the robotics or justin bieber’s followers, the believers going crazy on twitter, the average sort of pop star could make something trend worldwide in a matter of minutes and about snapchat. Oh, teens love snapchat! Amy and i were a mean sample warden. I talked about this just maybe last time she was on or two times ago, very popular among teens, right? Yes. And i don’t think it’s worrisome everyone’s like oh, they’re sending, you know, sext messages. They’re taking all these risque photos. That’s actually not what we’re seeing that they’re using it for what teens often say is that a typical conversation that they have face to face with a friend? It goes away no one records known videotapes that known records it that’s what snapchat is it’s ephemeral, it’s not around forever. If they say something stupid if they look stupid there’s no record of it. So it mimics a conversation, not one that we’re having because we’re in front of microphones, but right it’s typical of your average conversation, it goes away exactly if i say something stupid right now. It’s online for well, nobody listens to this show anyway, so you have nothing to worry about money? Nobody listens, but for for other types of conversations, right? I mean, it’s goes away, and i think that’s part of the attraction of snapchat right, doesn’t hang around even if somebody doesn’t listen, it doesn’t doesn’t read a message. It goes away after thirty days, i think, yeah, everything they do. I mean, they have longer sponsored stories now for organizations you want to get involved. It sort of twenty four hours, but most things they go away. You know, if someone snaps a picture, you have a ten second window it’s, sort of that immediacy. And then it’s gone. And how do you come by all this information? About thirteen to twenty five year olds, mobile and and other online habits. So do something. Dot or ge has about two point five million members and our whole goal it do something is to activate them. So get them involved in homelessness, the environment, etcetera and so the lucky sort of data exhaust that we are able to use as we’re able to see when we sent out a snapchat versus if we, you know, sent out an email what’s the uptake. So actually, you mentioned teens for jeans at the top of the show, but that was the first campaign where we did a pretty rigorous sort of a b test, sending out text messages and emails to statistically similar groups. And we said, what is the uptake from those text messages versus those emails? And with teens for genes in particular, we saw forty times mohr engagement with those who he sent a text message to. There were forty times more likely to sign up for the campaign, and then we saw those groups were just is likely to follow through and donate jeans and be engaged for the long term. Okay, so you said that was your first test between email and texting. That was one of the first test that we did for a campaign that we were currently running. All right, and obviously i opening them, um thirteen, fourteen, fifteen year olds, what can they do? What can’t they dio? I think one of the problems is that people assume that they can’t do anything. And so i do something. We have rules, and our three rules are no money, no cars and no adults. So we never fund-raising from our young people. We don’t require an automobile, and we don’t say you have to ask your parentspermission. You have to ask your coach, your guidance counselor principle because teenagers think that they have strength, and i would tend to agree with them, and so there’s nothing. Stopping them from running a clothing drive to support the homeless, or running financial aid workshops in their school, or setting up a tutoring program. Those are all things that young people can do and have done to make a change in their community. So it’s anarchy absolutely. And that’s. Okay, it’s. Cool, it’s. Cool anarchy with with a purpose, right? I mean it’s. Not really an icky but it’s. Obviously, with the social purpose on, we’ve seen mohr and mohr that young people are excited about things with a social purpose. I think that, you know, in the past maybe it was something. That was looked down on, but we have seen a cultural shift where the captain of the football team, the head of the cheerleading squad, the so called cool people, whoever those might be there getting involved in social change and they have a purpose. And so is everyone else. Okay, now those those that category of categories of people you just rattled off the captain, the football team chilling squad. I didn’t know those folks, and i was i was on ava was audio visual aids, which was un affectionately called, gave me a, um i got my varsity letter in announcing, so i don’t know that population, but but we were involved, obviously, boy scouts. So that was that was my move toward social change. All right, let’s, let’s go out a little. It’ll take a little break and, of course, are you finger hangs with us and we’ve got some live listener love coming up, lots of new yorkers cool. So hang in there and we’ll keep talking about mobile engagement. 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Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. You’re listening to the talking alternative network. Welcome back to big non-profit ideas for the other ninety five percent gotta live listener love, let’s start in the us this time. New bern, north carolina, new york, new york will start with you lots of new york, new york listeners cool, welcome live listener love there in japan, we’ve got kobe, tokyo and italian aggie, japan. Konichiwa! Are you let’s? Let’s continue our conversation. So you would like to see, of course, that there is a texting strategy as part of a multi channel engagement communication strategy? Absolutely. I think a lot of people are talking about oh, this is so terrible that all these teenagers or text messaging and what they’re trying to do is you get your head out of your phone like, look up, don’t text and that’s fantastic, but these teenagers are going to tax no matter what, so we might as well use the technology that they’re using toe activate them for good and do something has been incredibly successful with it, and i would love to see other, you know, not-for-profits that might not you have such a pulse on the youth audience be able to use this text messaging to activate their own demographics or perhaps reached new audiences that they didn’t they didn’t reach before and that’s part of the work of t m i t you mentioned you explain what do something is about what you talking about? T m i so over the past few years, we’ve been approached by several of our corporate partners from somewhere, not republic partners, and they asked us, you know, can you can you teach us about this technology? Can you teach us about the social media work that you do? We have these campaigns that we’d love to work with you on andi just saw that there was this great demand out in the marketplace for folks who were experts on young people and specifically activating them. And so this past june, we launched t m i, and so we use our expertise in teens, social change and technology, and we work with for-profit ce focusing on social change campaigns, agencies, non-profits and help them achieve their goals with all the expertise that do something has to offer on dh you you had said, of course, thirteen to twenty five that’s, a pretty broad range, thirteen year olds and fourteen year olds are very different than twenty foreign twenty five year olds, but you have data by by age, absolutely so they do something dahna graft demographic in particular has an average age of eighteen, so we’re pretty split. Half high school students have college students in just a few in the twenty three twenty four twenty five demo, but i think it’s important to remember not only our fourteen year olds and twenty four year olds different, but fourteen year olds are different. I think we often paint young people with a broad brush. It’s just not true. Some love celebrities, some hate them, some text all the time. Some are my sister who hates technology and doesn’t have a smartphone and sewed really treating this demographic as sort of diverse individual people will help you be able to reach them and really sort of assess your marketing strategies to do so. Okay, so let’s, talk a little about having a texting strategy as part of your engagement. What? Where do we start? Ah, goal. What? Where do we start? You start with using the mechanisms you already have to collect those cell phone numbers so you can actually communicate. With your membership through text, one interesting thing that we saw is that we used to just collect an email address. So sign up, tio, you know, be part of a do something campaign. Give us your email, get involved instead we said, ok, let’s, add a cellphone number let’s, give them the option of you know, you have to give us an e mail address, but we’ll make cellphone optional. We’ll just say, hey, if you want to give it to us, you can. We saw that seventy percent of young people who signed up with do something optionally gave us their cell phone number, and then when we texted out to them, they engaged with us. And so that was just a easy first way to test the waters if no one had signed up and we know our audience doesn’t want to have a mobile conversation with us, so you you get them where they already are. You’re going to that finding out where they are rather than where you’d like them to be. What channel you like to be on that’s so interesting that seventy percent gave up their cell number. I mean, i just think everybody forty and over wouldn’t would protects that like i don’t like email addresses were originally protected. You know why? Why would i think is free? And why should i give it away? My email address? I think people older are treating cell phones cell numbers that way. Certainly we see a readiness of young people who are more likely to give up their cell phone number, but i think also it’s an easy way to look at your demographic and see who are the most involved. If you ask people for information, the people who give you the most information, those air, probably your best advocates, your best brand ambassadors, and so you can also sort of sort the data and make sure you’re giving them sort of the highest level engagement where someone who just gives you an e mail address and not they’re regular address their cellphone number, this additional information, you know, that they’re involved, but not nearly as involved as the brand ambassador i’m thinking of. I think it was the same conference where i first met you and you were first on the show at nextgencharity i had the founder of idealised mihdhar on and he’s, the one i was talking about when email addresses first came out, people were reluctant to give them away. I think i’d better keep this to myself. Interesting. Okay. Um all right. So now we find people where they are. And again, this is for non-profits that want to engage thirteen to twenty five year olds. Not that may not very, very well not be. Ah, population, that you’re trying to a tractor that’s appropriate for you. It also by no means are we saying this fits all it’s, all charity? Sure. But if you are trying to engage that that group or a subset of it, okay, we know where they are now and how heavily there using it. How do we start to engage? One of the things that we have used text messages for is creating these mobile games. That is a way to both educate young people as well as activate them. And so we launched several of these mobile games throughout the year on issues we actually just launched one this week called would you rather that’s about financial literacy and it’s? A way? You know what young person wants to sign up? For a financial literacy campaign, you know, you’re not from new york, are you? I am really would you rather your so my hope everyone and my life makes fun of me because they say, i sound so snobbish, you know, i don’t know it’s not latto the part of the country no born and raised in the bronx west chaillou to new york, would you rather would you rather is the campaign also that’s an alternate name for the campaign? My husband is from queens, and he gives me, gives me guff it i don’t know how much is that? My whole family says they don’t know our awareness argast that’s, right? Everybody knows now. What was i translated? Thank you. Appreciate it. So would you rather it’s the least sexy topic possible? Teaching teens about personal finance? That’s not interesting and exciting. But we entered text messaging into this and we made it a game. So we said, you know, would you rather share a car with your grandma for a week or not? Shower for ten days like stupid, hilarious, funny thing has ways of saving money is exactly a za way to save money. We actually we did this with h and r block. They were really interested in teaching young people about personal finance, and they wanted to find an interesting way to do it. So he set up this game. Would you rather and have young people go through these scenarios? But the trick is that we pepper them with financial education tapes, and we asked them after they go through this, would you rather experience? Hey, do you want to tip about financial education? And last year we saw sixty four thousand young people opt in to get financial education tips and so it’s just a easy way to create sort of a scalable game that would be appropriate across the country, wherever you are. For young people to get excited about personal finance. I played one that you let metoo on bullying and i read about salmon. Alex on guy chose different options will explain, explain that one. So we looked at bullying as something that the press has a cz me and media have finally said is something that’s important in our young people’s lives and we talk to teenagers and they said yes, absolutely bullying is critically important aa lot. Of people are talking about cyberbullying being sort of the most important thing, but young people, they go to school, they see bowling in their everyday lives. And so we created a text experience called the bully text, and it walks a young person through the first day of school or first day back after the winter break, and you’re given scenarios and opportunities to step in. So if someone’s, you know, whispering to someone else and you should step in as a bully, you know what should you, d’oh? And we looked at the research and a lot of strategic partner organizations, and they said that’s actually, the number one thing that a young person can do to stop bullying is to step in and intervene in the situation. And so we wanted to teach young people here’s what happens when you intervene or if you don’t and you continue playing the bully text, you’ll see the negative consequences. Yes, i saw that i could either talk to the i was, and i was in a locker room scenario. Somebody was saying something unkind about another guy in the locker room, but he’d be checking us out and how? Gross, that is. And so i had the option to talk to the guy who made the unkind comment. Talk to the guy who had the comment made about him or walk or walk away. S o i tried some different options and i got a ride home if i talked teo, the guy who got bullied, but i believe i was turned down for a ride. I think i’ll take the bus if i walked away. Interesting. Now i also notice they were you could choose to be a boy or girl on guy chose the girl side. I was overlooked in to do that second time because i don’t want to be a middle aged guy girl. But i knew it was a text game. There’s only between me, it’s. Not like i was in a chat room or anything like that. Um, and then sew. But i saw the names or androgynous was still sam analysis for interesting. It was good was cool. Now good. I was going to say the great thing is we see that of the people who start the game. Ninety three percent finish it. So we know we’re doing okay. Job that. People want to continue his experience on and also people who finish our text games are four times as likely to go on to do another campaign with do something so we know that these are actually being internalized by these young people, and they’re going on to other on the ground experiences focussed on social change. I didn’t s o i fell in the seven percent i didn’t i didn’t keep going in the game. What would i have learned about bullying if i had? I pretty much stopped. I think it was the next day in class. I got one. So one scenario i had to take the bus home. Another scenario? I did a little differently. And i got a ride, i think from a girl nicole may have been nicky on de so what would i have learned about bullying if i had continued all the way through? Well, first of all, tony, you’re ruining our number so well, somebody’s gotta be in the minority. We’re okay with it. I just got a text. Is this from just do something? Just text me. That would be amazing. I set that up, okay? No. So we you actually, we’re almost done, so we make we set it up so that you are able to be given other opportune. Other resource is about bullying and then other opportunities to take action. And one thing that do something is doing is we’re creating many more mobile games that when someone finishes a mobile game, there’s always another one about a different topic, then go right into because maybe their preferred medium of communication is tex. And so we always wanna have something for them in their preferred mate mode of communication. I know that i could not participate and be the person who was being bullied. That was my as a member of gave me a that was typically rye was no, but there wasn’t there, and i didn’t have that option. No, i was a bystander or or a participant, but i wasn’t the one being bullied. Okay, you mentioned talking to teens in order to gather information about what they’re, what, what causes are on their minds, or that they may find interesting when you bring it to their attention. How do you how do you have those conversations with teens? So i think one thing that’s really important is that we both look at the data that we gather implicitly and also the explicit conversations that are having with young people. So once a year we do a national survey, and this is of do something membership and also non do something membership, and we ask young people one of the causes that are most important to you on we think that matters and you think that’s important. But if you compare that data with the data that we gain from our website, we have an action finder where you can choose the cause you’re you most want to take action on. And so, again, this is young people on their mobile phones or in their homes. No one’s looking at what they’re choosing, no one’s telling them they have to pick a certain cause and the big area of discrepancy is that when you ask someone they’ll say that they really want to take action around the troops and our own disasters, and then when you have people self select when no one’s watching the troops and disasters come out dead last oh my goodness! And so whether that’s good or bad, i don’t know, it’s just something to make sure that we’re aware of is that of course, when you’re talking to someone, their answers will change. So we try to use implicit and explicit data and compare them whenever possible. And then what did you find ranked hyre when ranked up at the top? When nobody was looking? What was hyre pretty consistently we’ve seen over the last few years is that there’s always the environment, education and poverty and education means very different things to different people. For young people, especially the low income areas, it means my school is bad, you know, i need to improve the ap classes, my teachers, etcetera for young people in rich areas, sometimes they’re talking about inequalities between other schools. Often they’re talking about paying for college. But again, those three causes poverty, education, the environment are always in the top three at least. For the last ten years and then there’s always sort of a cause of the moment, and right now, it’s bullying and we’ve seen bullying bia riel sort of had staying power for the last three years, as in that top five do you have demographic information to like, like income levels, family income levels? How do you arrive at that? S o we actually looked and we were very interested because we look to do some things most engaged city, and this is the young people who are more most likely to respond to our emails, respond to a text message, and we found out that our most engage city was mcallen, texas, which is a city that’s ninety seven percent hispanic, and it is actually the poorest metropolitan area in united states, and when was your most engaged community? Absolutely interesting. And so one of the reasons we saw was that the’s thes kids don’t have other opportunities to get involved in mcallen, texas, and so do something was a real lifeline for them that they were able to be involved in the things that were providing, but what we also saw was in places like mcallen, texas. Anything to do with family and health was very, very popular. R i heart, dad campaign that focus on getting your dad’s blood pressure checked through the roof in mcallen, texas. Thie environment way less important are summer scavenger hunt that it’s, about a rich variety of causes does not actually resonate well with hispanic demographic. And when we look in much more sort of white city is when we looked at provo when we looked at boston in those cities, the environment on this summer, specifically the summer scavenger hunt there was sort of a more lighthearted campaign. Those resonated the most talk about a call to action. So as we are advising non-profits about what they might including their in their texting plan. There’s always a call to action at the end of these thie end of each game. Wait, try as much as possible to make our calls to action simple. It has to be one thing. We’re not asking them to do too much. Certainly, if we have a call to action they completed, we can give them something else. But as much as possible, it should be something simple. That should be unique on something. That they can do without money, a car and adult. I wanted to let people know that they can play the bullion game that i played alex and sam. And i hope they do better than i did. Walking away from everything you can text bully to three, eight, three, eight, three. Bully to three, eight, three, eight, three. It’s fun. It actually it’s. Quite fun. Um, we have just a couple of minutes. All right, do something that work does not ask for minute. We have a minute. Does not ask for money. Why’s that you don’t ask for money because we don’t. We want young people’s time from the young people, you know, asking for money. Exactly way want them to donate their genes to play the bully tax to, you know, clean up their park. And so for us, we have you know where eighty percent corporate funded. So we have other ways that we fund to something. And we think that there’s plenty of other organizations who do ask for money and that’s. Fantastic. But we will leave it to them. And the person in charge of that aside after you is monisha panjwani absolutely shot. After him, because he’s, the one who reconnected us over the best because he was on the show and he was with tricia, neighbor from the alcoa foundation on dh, they talked about how do something an alcoa work together in the in the couple of a couple seconds we have left. What is it that you love about the work that you’re doing even was do something or t m i i mean, such a cop out, but the people, everyone, i’d do something in tm eyes, just passionate and excited and smart and, you know, i mean, i could almost, like sell cigarettes of children if i was working the smart people, not almost on guy, so i think that’s fantastic, and i’m also just reminded about the best parts of humanity. Every day i get to hear the stories of amazing fifteen year olds were doing great things instead of hearing all the bad things that they’re doing, so i get to believe in humanity. Are you finger is seo for do something dot or ge and founder and president of t m i you’ll find her on twitter at aria irene. Ari irene finger thank you. Very much for being on. Thanks so much, tony it’s been a pleasure. I would like to share a little information with you about some people who help us bring this show our our amazing sponsors who helped us bring amazing guests like aria finger rally bound supports the show. They make very simple, reliable peer-to-peer fund-raising campaigns possible, his friends asking friends to give to your cause as a non-profit radio listener, you can get a discount and people have been. People have been calling and talking to joe magee at rally bound i love that claimed a discount. Find out what rally bound can do for you in a peer-to-peer campaign. He had a job. Mcgee told me about a camp that had a one day campaign, andres nine thousand dollars in that day and that one actually was not around an event. Typically, when i’m talking about rally ban on talking about runs, walks, rides, races and they do a lot of those but doesn’t have to be an event, you can have a campaign it’s not event driven as that camp you know, lady did, and they raised night, as i said, nine thousand dollars in a day for not a large camp. You’ll find joe magee at rally bound dot com or just pick up the phone and talk to him, and he will answer your questions and help you set up your campaign. He’s at triple eight seven six seven nine o seven six and we are also sponsored by t b r c cost recovery that is telephone bill reduction consulting yourselfer been what’s. I’ve known him for over ten years. He’s going to look at your phone bills looking for errors, omissions, way above market pricing charges for things you didn’t ask for, and you’ve heard me say it in ninety percent of the time that he looks at phone bills, he finds mistakes. Phone companies are not so not so scrupulous, not so careful about their phone billings, and when he finds mistakes, he picks up the phone. He deals with the phone company if he doesn’t get your money back from those errors and omissions and things you didn’t pay for didn’t ask for but were charged for, then you don’t pay him, he doesn’t get money from the phone company. You don’t pay him, you’ll find him yourself. Rabinowitz at tbe rc dot com or two one to six double four, nine, triple xero i’m tightening up the show you probably noticed this week i changed the opening a bit because i want to syndicate the show on community radio non-profit radio and what it called low power fm stations or lp fm. Um, i used to recap last week’s show, and if you listen as i do to public radio, you’ll notice that nobody recaps last week’s show or the previous show if it was the previous day. So i don’t know how i got into that habit, but i broke it today. No need to remind you what you heard last week. I’m just going to talk about what you’re going to find this week. If you know of a community radio station in your neighborhood, in your area community, they go by the name, community, radio or non-profit radio or again, low power fm. If there’s one in your vicinity and you think this show should be on it for the help and support of charities small and midsize in your area, then i’d love to know about it. You can know he’s, get me on the facebook page or my blogged at tony martignetti dot com and that is tony’s take two for friday, thirty first of february, the fifth show of the year. Amy sample board you know, her she’s, the ceo of the non-profit technology network. And ten her most recent co authored book is social change any time everywhere about online multi-channel engagement, her block is amy sample, ward, dot or ge? And on twitter she’s at amy r s ward. Forgive me, i’m doing well, how are you? I’m very well to thank you for asking your down and used your down in houston. And you hear me? Ok, i’m calling in from a conference in houston today. I feel like i’m never in the same place twice when i call into the show. Well, your mobile you’re a sort after speaker. You’re at creating change, right? The g b t conference in houston? Yes, put on by the task force. It’s really unconference so far on dh. Houston is a great city. They’ve been means welcoming plenary had i feel like they would have had to, you know, send people away. So many people wanted to be part of welcoming all these attendees for thousand folks came for this conference to there, they’re home to the accused in the mayor. Welcome committee, folks. I mean, it was just a great a great start last evening to the conference, and if anyone is listening right now and here in he’s been, please come find jolene and i we have ten booths set up. Otherwise we’re in sessions and and all the rest, so definitely come find us. We don’t see anybody from houston. We have some we have. Ah, san antonio, texas. We could send latto over san antonio and also inglewood, california. Just gotta squeeze a little live listener lovin sorry. And of course, the podcast pleasantries. If you’re listening on the time shift, we love you too. Over nine thousand of you are you? You’re speaking there or you’re just staffing the booth. What are you doing? Yeah, we’re not speaking. We just wanted to come at the sponsor knowing that especially the conference means going for thirty years now. And so many of the folks coming to this conference are working at that kind of funny intersection that that often people feel maybe there aren’t very many resources for them. That interception of trying to work on a social change issue or campaign and then having having the technology to support it because sometimes there’s a big infrastructure it’s part of an organization, and then, you know, other folks were at the conference because there’s, just one person in their town that wants to lead a campaign, so making sure that everyone knows they have access to intends resource is i do really be using the best tools they can for whatever campaign they’re running. And how rare is it that you can meet the ceo at the booth right there on the exhibit floor. So a rare opportunity to seize it. Meet amy sample ward. If you are at creating changing in houston, she is there a t intend booth? Um, you were listening. I know on the phone anything you wanted, teo. Add to what are you had to say? No. I mean, i just wanted to call in because i felt like it was such such luck that we ended up kind of having topics to talk about that that dub tailed so nicely. So i just wanted to call in here. Here were you and aria had to say, i think. Do something. Is it hard at intend for us to not always call on do something whenever we think we’d love to have an organization, you know, talk about how they’ve done this thing that was innovative or this thing that had really great engagement, you know, do something and always the top of our list of organizations to call. So it’s it’s even more evident now that you’ve gotten to talk to her, we have her on the show, why they’re always at the top of our list. Amy, i’m here and i’m blushing. Thank you so much for all the kind words it’s so nice to hear. Yeah, i mean, i’m glad i went with in-kind route. You were very close, but we loved. And ten to so it’s. A mutual respect that’s, right? You did not know she is that she was still here listening? No that’s. Great. I would love it. I would love for her to get to join the rest of the conversation too. If she can hang out. I don’t. Are you? Can you stay? Sure. Okay. She sets her own schedule. Ceo you both do. Ceo seo so okay, that’s. Cool, but i would. I would say that this was not merely a coincidence that they worked out this way. The show is, you know, some planning does going to the show. Amy okay. That’s fair. Okay. Thank you. Okay. Um, so, let’s, uh, we’re going to continue this and we’re talking about games, games for change. Um, amy, are you are you familiar with other organisations doing a lot in this area? Yeah. I mean, i think it’s great. You guys kind of ended close to the end of the first conversation. They’re talking about the the ap starring the text messaging campaign where you could really get in and and explore how to intervene in bullying situations and, you know, it’s, a great text message service, but it also is a game, you know, and the game mechanics are still included in there, too, people moving forward as well as actually help with behavior change and then larger ship in communities on dh. So to other side, to throw out to other examples so we could open up and be able to reference multiple things. The first one to run is in. Sorry, i just said, i’m sure ari doesn’t. Mind if you mentioned other non-profits doing well here? I want to hear that, so i couldn’t tell my game folks about him so they can learn you so well. So the first one is intriguing because it’s not necessarily a nonprofit organization in the normal sense that we’re thinking about this, but it is definitely a sign that putting out to your community an opportunity to help you with something can still be a game. It doesn’t always have to be just a call for someone to volunteer at the university of washington put together in association with they have a center for game science in the university from and their biochemistry department who are tackling really important things like aides said, we’re going to take us years to look at this data, or we can put it out to our community of people on the internet who are interested. And, you know, some of them may be really care about finding finding all kinds of medical solutions, and others maybe just want to play again. So they put out a games, basically, that that provided a snapshot of protein strains like protein structures, and the game was to try and find matches and things like that, and in ten days of, you know, people on the internet coming and playing this buy-in matching game, they actually found the solution to one of the protein structures that leads to the virus, so it doesn’t always just have to be, you know, fun for the sake of fun, just to keep people engaged in your mission. It can also be helping you reach that mission. That’s outstanding scientific research that’s cool, good exam, yeah, and then another one that people may have heard of just from it. So i’m dropping. Ben and folks, they’re interested in the show, tony half the sky trans media campaign means no going across different types of media hasn’t had a book, which probably many people have read has a film that goes along with it but also had this game and so the whole campaign hole movement it’s focused on, you know, alleviating repression of women all around the world and the game actually would just a facebook game. You played it inside of facebook and in in so doing, you know, you are taking these different actions and leading up to real world. Fund-raising riel world social action so you’re not it’s not keeping you in facebook that’s just where you’re kind of lod mean in and and quote unquote plane but it’s taking you out of facebook to really make these larger actions, they raise hundreds of thousands of dollars for the campaign to help interact direct ways. Amy, would you say the name of the organization again? I didn’t. Quick pace to scott guy tap tap of the sky over tap like tapping on tapping on a drum no half like knothole half oh, half the sky. Okay, did you get that? I’m sorry. Okay, it was just me half the sky. Okay. Thank you. Okay. Let’s, let’s, drill down a bit. So if somebody wanted teo start ah, game campaign or, you know, for engagement, where would you suggest they start? Amy? Well, i mean, i think these two examples are pretty large, you know, if it can be overwhelming to think we’re just going to start by writing a book and making a film and then created a dame like you don’t actually need to start that high level. I think it’s really about looking first at what campaign? Or what action you want people to take, and then just making sure you can fill that out with all of the game mechanics and there’s, not a ton, and to really launch a game like experience for a community, you just need a very clear challenge. What? What is it? You know, one of the rules of the game what’s the parameters here? How do people take actions? And that could be reinforced by accumulating points there? Rian, you know, those actions can be reinforced in all different ways, but the important part is that there are different actions waiting to take to play the game on that there’s ultimately some sort of prize and what’s really great about games games for special impact is that many people playing the game are interested in that prize being we’ve solved, you know, aids, it doesn’t have to be, and now we’re giving out amazon gift cards to everyone who reached one hundred points, you know, it doesn’t have to be like that. Many people are are participating for that for the shake of the game, you know, for the fun of getting teo use their brain for ten minutes matching up these protein images on so you don’t have to get hung up on finding a prize that’s huge monetary reward for an individual. But there needs to be some sort of clear, clear win that is coming at the end of the game. Are you guys spend a lot of time talking about games? What can you had about the mechanics? I think the most important thing is that all not-for-profits workers should be behavioral psychology experts and i just to echo exactly what amy’s saying anything you do, whether it’s a game or not, you can put game mechanics in you, khun see what people’s incentives are again? Intrinsic extrinsic motivation, whether it’s a real world prize or it’s a feeling all of these things are important in fund-raising in creating games or just making your making your membership engaged. And i loved how amy mentioned the word funds so many times. Yes, that’s. One of the amazing things that you could do for your members is make them have fun. We’re gonna take a break. We return. Amy and aria will stay with us, and we’ll keep talking about games for change. You’re listening to the talking alternative network. Oh, oppcoll! Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one three that’s to one to seven to one eight, one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Talking alternative radio twenty four hours a day. Hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Welcome back, let’s. Go abroad for live listener love, seoul, south korea, on io haserot and more listeners from japan, kenichi awhile to everyone joining us knew in japan, also a spin toe, portugal. Welcome, i hope i pronounced that right spin, toe live, listener, love, espinho, speed home. I was just corrected. I was admonished a speed home. Let’s see, where do we go? Ok, let’s see amy, you you mentioned things like badges and points. And how does how does this work into let’s? Start with badges, but what’s a badge? And how does this work into our texting game engagement? Well, i would love to have aria weigh in on this, too, but, you know, badges they’re tricky because i think as an organization, when we start thinking about who we really want, you know, in bed from gaming mechanics in this campaign or in the program on and, you know, what can we do to really make this great? Soon as we start going into, like, strategy planning mode, we get further and further away from human road where we’re thinking about if we were actually playing this game and instead we’re just thinking about all of the things that we could dio, you know, on badges i’ve often seen used in that way where maybe in that staff room, when we were planning this game or this campaign, they sounded really great. And then you designed all of these cute little logo or something, and then your community is kind of like, well, you know i’m not interested in that logo. Why do i want that logo? You know? So i think that badges can work, you know? I’m not saying blatantly all badges are bad, but they have to be based on things, eh? That those community members wants on that they’re reflecting something related to your mission and why people are engaged with that, you know, to youth and has an example, we wouldn’t necessarily have a badge where it just shows, you know, this person has opened eighty five percent of our e mails, we really care about that data, that person probably doesn’t care, and they definitely wouldn’t want that as a badge, just like i read all event and emails. You who cares but a badge that says, for example, you know, i have spoken many times at the conference that’s a badge that’s helping them. I have visibility in the community, it’s still something weak we care about and we want to track but it’s actually a badge li they want tohave associating with them instead of just a number of maybe we could have created a badge about does that nuance makes sense? It does, but how? Do people use these badges? The fifty two year old in this conversation used to know what is it somebody would do with the badge that that is appropriate? Well, you usually usually badges or not, something you would necessarily use you achieved you, you are awarded that badge by taking that act. You’ve made it to thinking about it in a literal name. Since, you know you have made it to level three of the games, you’ve achieved the level three bags, just like it isn’t necessarily something that you would be, quote unquote, using it’s more something that shows up on your profile, say, or on your whatever went that you could use it, you could lift it because it’s it’s referencing what you have done in that community or what you’ve achieved. Okay, i understand, of course, and i see them on foursquare badgers all the time. All right, you know, five mexican restaurants in a month and things like that aria badges, badges in games. I mean, badges are the oldest trick in the book about fdr used the badge of the blue eagle to put in storefronts that were, you know, hiring people for less. Hours and more money so i think badges can absolutely be effective as long as people want them, you know, in that, you know example, storefronts, one of the badges because their customers could come in just like amy was saying, if you’re coming up with these ideas in a vacuum, they’re probably not going to work. So what i would say is just test them quickly and be ok if they fail and rip wth um, so if you test it out, no one likes them. You remove them, you tried it, but you’re done. Okay, how about points? And you mentioned points in passing to same, same same thing we don’t use points that do something because we just want to make sure that people don’t feel like they’re losing at social change. I think points can be extremely effective, you know, airline miles you’re leveling up to a gold level, whatever it might be, but we actually are scholarships now, instead of for the sort of young person who collected, you know, the most cans during their canned food drive. We actually give everyone an entry. Everyone who collects five cans gets an entry because we want to make sure that no one’s losing you were the lame assed social change do out there on dso sometimes points can khun make that problematic? Amy, you have anything more about points? Well, i would say that the last point there about, you know, no one wants to be the loser. And then ultimately, if someone has signed up with your organization, they’ve already done a lot more than most other people in the world to help you with your mission, right? They at least know who you are and they’ve signed up. You don’t necessarily want to set yourself up for that negative reinforcement to community members that they’re not doing enough you want to have hey, you could be doing more kind of attitude, and i think that also points to things where you see voting or even the mechanic of voting often organizations have found more success by allowing things to be summed up, you know, like raise this concern or you agree with this and not even including the option. Tio tio put the thumb down just because no one wants to log in and see this idea they proposed or this comment that he posted getting voted down, it’s less it’s, less upsetting it. Oh, just not many people have liked it versus people you know, one hundred people since since since negatively moved my comment down instead, it was just this one got a lot of thumbs up and this one had fewer. You know, just staying on the positive sign of whatever system you’re using. Badges, points, voting. Okay, that’s interesting. And i think of facebook where there is no thumb down for comments. Of course, aria, anything about voting? What do you think about the open down votes? I think people love voting. We just did this campaign called fed up, and young people took a picture there school lunch. And then they posted online. And, you know, they made captions like, you know, this was a poop burrito. Oh, are my lunch was whatever, and we let them vote. And in this case, we did let them vote, eat it or toss it. There wasn’t a negative connotation for the burghdoff elearning that’s a lunch, right? Exactly. But it was incredible. We got five hundred fifty thousand votes. We were blown away. So i think sometimes voting could be an incredibly powerful engagement tool. Yeah. And i think in that case, you know, the context of what people are voting on in the way that you framed it. Not as this is good or bad. You know, this is a vote yes or no on this person or comment or this idea it was bringing in a way that it’s almost more interesting to see if more people said we throw out off these meals, right? The idea is like, these lunches should be healthy, and they’re probably taking pictures, many of them london, that are healthy or at least are not balanced or whatever. Splitting voting in that case isn’t even really a thumbs up or thumbs down or a yes or no that’s a voting of like writer left. You know what? Fuck it do we put this in on dh again? Makes it super wide open for people to engage consistently throughout the campaign. There there almost moving things into those two two buckets, right instead of just well, there was mighty vote cast for the one. Yes, i wanted to place. You know me, i’m going to give you the last word. What what’s the point. Of all this gaming and engagement, well, i think the point is that for many organizations and tony, we talked about this every month. You know, there’s always this question if we don’t have a campaign going on, we’re not acting, you know, asking for money if we don’t have a petition when you didn’t sign, how do we keep people engaged? Well, you just add the simple game mechanics into your communications into your programs and services online. Keep them engaged, but giving them something to engage with instead of just running the campaign and then having static content. Amy sample ward is the ceo of inten non-profit technology network. You’ll find her on twitter at amy rs ward. Thank you very much, amy. Thanks, tony. Thanks. Sorry, empress. Staying? Absolutely. Yes. Sorry. Thank you very much. Next week, corporate coffers tap into corporate giving with linda lycee kowski and committee conned fab i i just love the alliteration you’ve probably noticed. Ah, jean takagi returns with advice for your board committees. Rally bound and telephone bill reduction consulting joe magee and yourself rabinowitz. They support the show. I hope you’ll support them. Please check them out. Rally bound. Dot com and t brc dot com. Our creative producer is clear. Meyerhoff. Sam liebowitz is a line producer. Shows social media is by deborah askanase of community organizer two point. Oh, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. Our music is by scott stein, also from brooklyn, with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. E-giving didn’t think dick tooting. Good ending. You’re listening to the talking alternate network. You e-giving think. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people hi, i’m ostomel role and i’m sloan wainwright, where the host of the new thursday morning show the music power hour eleven a m we’re gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a m on talking alternative dot com you’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. Time. Montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Told you.
Big Nonprofit Ideas for the Other 95%
Tricia Napor and Muneer Panjwani: Cause Marketing 101
Tricia Napor, principal manager at Alcoa Foundation, and Muneer Panjwani, business development manager for DoSomething.org, share tips for getting started in cause marketing: what it is; what small- and mid-size shops have to offer companies; goal setting; transparency; and aligning missions and needs. Recorded at Fundraising Day 2013.
Scott Koegler: Internal Social Networks
Scott Koegler, our technology contributor and editor of Nonprofit Technology News, explains how internal social networks complement the external networks like Twitter and Facebook. How to get started, who to invite, and how to promote them. Plus, his one-minute wonderful wine recommendation.
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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent for friday, september thirteen i’m your aptly named host oh, i hope you’re with me. Last week i’d be forced to endure him okra mathos iss if it came to my attention that you had missed the overhead myth letter signers written to the donors of america, the three co signers of the letter are the ceos of the better business bureau wise giving alliance guide star and charity navigator. I dubbed them the three tenors of charity evaluation art taylor, jacob, harold and ken berger and explained what led up to the overhead myth letter, why it was necessary and why they feel many charities should spend more on overhead, then good overhead, bad overhead. Jean takagi are legal contributor helped you understand what may be sensible and appropriate non-profit graham expenses for your non-profit and what you should avoid, how to protect your board officers and employees, but not go overboard on overhead gina’s principle of the non-profit and exempt organizations law group this week cause marketing one oh one, trish in neighbor, principal manager at alcoa foundation and mounir panjwani business development manager for do something dot org’s share tips for getting started in cause marketing what it is, what small and midsize shops have tto offer their corporate partners gold setting, transparency and aligning missions and needs, and that was recorded at fund-raising day twenty thirteen last june, and internal social networks scott koegler, our technology contributor and the editor of non-profit technology news, explains how social internal networks like your blawg you are blogging, right? Compliment the external networks like twitter and facebook. Also his quick wine recommendation between the guests on tony’s take two my block this week is there is no shortcut to getting planned gif ts here’s my interview with tricia naper and muneer panjwani on cause marketing welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand thirteen for at the marriott marquis hotel in times square, new york right in midtown and with me now, teo, talk about cause marketing are tricia neighbor she’s, principal manager with alcoa foundation, and mounir panjwani, business development manager for do something dot orc tricia mounir, welcome. Thank you. Thanks for having us times a pleasure. Pleasure. Nice and quiet here now some of the other recordings have not been this silent. We got lucky s o. Everybody will be very attentive to you. No background noise, let’s, let’s. Define this cause marketing and distinguish it. Maybe from sponsorships or some other things. Tricia, i want to start. What are we talking about? Certainly. Well, so at i work at alcoa foundation, which is the ah charitable arm of alcoa incorporated the aluminum company, which is mostly a business to business company. So we don’t do a lot of marketing. The foundation does a lot of wonderful social programs. And when you look at the issue with this particular partnership with do something was focused on is recycling when you look at the bismol recycling rates of aluminum in the u s you realize that you there’s an awareness problem that people don’t know about the importance of recycling and the amount of impact on the environment that recycling has. So we went, we started looking at ok. How do we really increase increase awareness? A cz well as access and incentives to this. And then ah, oui. I heard that ceo of do something speak and was blown away by the reach that they had with young people. And we really wanted find a way to reach young people with this important message. So that’s how this caused cause marketing campaign began. All right, mounir, why don’t you explain? What do something is? Get let’s, get, uh, started their servers on the same day. So do something, dot or it is the largest organization for young people. In social change, we create about twenty five costs campaigns that young people care about. You have about one point. Six million young people that participate with us every single year reaches all actually close to five million people on dh young people we define as anybody under the age of twenty five. So anybody over twenty five is considered an old person, which would make all of us here in old. Okay. And i was going to my question, andi, if viewers listeners would like to know more about do something have had aria finger on who’s the ceo, you’ll find that video on youtube. You also find the podcast on my block at tony martignetti dot com. She was talking about engaging people under twenty five. Got it had to do it. What is cause marketing money, or how do we distinguish this from other relationships we might have with with the corporate side? So a lot of corporate partnerships are often about, you know, like stopping on a logo on a campaign and that’s, usually where that’s usually where stops caused marketing, specifically aligning cos purpose and values to a cause that their constituency cares about or because of the companies, product or service actually impacts in some way. So we’re a fast food industry talking about hunger in the in the country or alcohol foundation, which is the largest producer of aluminum. Talking about recycling makes sense. So parting with a nonprofit organization that has the expertise and the ability to have a major impact in that space and quitting a partnership between the two, the two organizations is what cross marketing it’s. Okay, and that partnership could take lots of different forms slowly. I mean, i see a lot of point of sale. I know that’s, not your relationship, but it could be ok to be solicited back-up now, but point of sale, or or mohr causes like recycling or could be anything. I mean, this is very broad. Topic, right? Oh, yeah. It’s, it’s, it’s, it’s. Incredibly broad. And i think what’s happening now is the now that the spaces has become increasingly competitive. So every single company wants to do a cause marketing campaign, which is great for the non-profits it’s great for the world, however nobody’s trying to be bold yet, right? So they’re very few cause marketing campaigns are bold enough that they stand out from the crowd. So the challenge, their concern for latto non-profits is what big ideas do we have to separate ourselves from all the other ones? And, yeah, i suppose we are. A local organization. Doesn’t have the reach of do something, you know, five million constituents paying attention. What? What can that smaller to mid size shop offer? Well, the one thing i would advise him on is find out what your unique identity is, right? What a unique asset. So what’s one thing that you bring to the table that nobody else can, and it could just be an idea. It could be an expertise in a space it could be. It could be a service. It could be stories. It could be something specific that nobody else. Can offer that is valuable to the corporation and i would add, i know that this is about caused marketing, but i think from a corporate perspective, if you’re looking for corporate donors, you do have to take it beyond the marketing and that’s something that do something does really well is that they actually have significant impact. So in addition to getting the word out there and the millions of people who are listening to what do something is saying, they also had fifty thousand youth actually go and recycle fifty cans for this campaign, and then we can measure that and say, the results of this of this of this program were this on the environment and this many youth actually participate in the program, so for smaller non-profit that’s looking at caused marketing toe also look beyond just getting the message out, but is there a way that you can quantify the results in the impact of your programs on the community around the environment? Okay? And i’d say within the past, like four years or so, we’ve been hearing a lot more about four to five years, a lot more about impact measurements we need to quantify our outcomes and not just say it’s, good work, but but prove it definitely. So now how about for the smaller shop? Does it make sense for ah, smaller midsize non-profit to approach a company like alcoa? Or should they mawr have their sights set on something smaller, maybe more local to their community? What do you think? Well, i think it does make sense to approach a company in your local community. So, for example, alcoa foundation or an endowed foundation, we have a budget of about twenty five million every year, but we take half of our budget and give it to our local offices all around the world, so they have budgets that range on the amount of employees that are at that location. They might range from thirty thousand to three hundred thousand dollars a year that they give to local non-profit partners. And if a local non-profit partner in one of our facilities in iowa or california went to them and said we could do a really great cause marketing campaign that would also have significant impacts than definitely our local people would probably want to know more and potentially fund that partner, okay? And are you able to speak to what those local the company’s offices would be looking for? Yeah, well, specifically with alcoa foundation were focused on education and environment because there are two key themes that aline very much with our business. And so under the environment, we look at projects that reduce the use of natural resource is and reduce waste that recycle primarily aluminum and that also replenish so a lot of different tree planting in biodiversity programs. And then on the education side, we’re very much focused on stem education, science, technology, engineering and math. I’m sure your parents know what that is. Well, maybe not down. And i have drug in jail on the show. So if if you hadn’t defined it, i would’ve put you in georgian jail. Okay? And then i quickly quickly paroled. We also look at a lot of work force development specifically around manufacturing. Okay? And more generally, it sounds like i mean, the advice would be aligned. Find the company that aligns with your work. Exactly. Find a company. Fight like men when you’re sad. You know, find what your unique offerings are. Do your research. Find what? The company’s. In your local area are focused on check online to see what other kinds of partnerships they have and then come in, prepared and have a good conversation. Okay, let’s, talk about the preparation in here. How do you how do you make that first contact once you found some some good prospects stalking them? That’s the first thing on twitter is like talking about it, google them watch the videos, learn about the companies which is you can learn about the other, the partnership that they’ve made and the success they’ve had in the failures that they’ve had so often times you will look at a company that would say, you know, we had three thousand people like our facebook patient will say, well, what’s the impact of that right? And they might not have an answer to that. So when i sent an email out, i’ll say, you know, you had three thousand people like a facebook page, what? What was the impact? I would love to know what the impact was and if you don’t have one like we love to talk to you about, how can increase that number, not just a number, but actually engagement. Number right. So a tte the parties with alcoa came about after nancy, our ceo, spoke at a conference last year, and the conversation was little patricia restart to us, saying, you know, we loved her speech. We want a partner, seems like you guys to do it right. You guys know what you’re doing, and you’re the expert in your space, and the brand is really, really exciting and engaging, and they were trying to reach a youth market also, yeah, well, let’s, continue that that that threat, because it’s, not just enough to be on social media on dh tout numbers. Those air, you know, sort of vanity metrics, absolutely number of likes. Number of followers of a number of connections on linkedin, talking alternative radio, twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss. Our culture and consultant services are guaranteed to lead toe. Right groat. For your business, call us at nine. One seven eight three, three, four, eight six zero foreign, no obligation. Free consultation checkout on the website of ww dot covenant seven dot com are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time for action. Join me, larry. Shock a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society politics, business it’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me very sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower, radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna let’s, uh, i had a guest earlier talking about linc dane and the corporate pages. What is what is ah, do something dot org’s do around linked in. Well, forcing it the founder of lincoln is on the board, so we sometimes have to be oh, there you go. Read happens on a board. Okay, then he spent hours. He’s been a huge support, but for from organization perspective, we have a page on it, and we usually post a lot of the things that are useful for prospective employees. Anybody that’s looking for internship? Our job on the side is their information. Is there? The other thing is nancy serves as one of the writers, so she has, i think, closed down about twenty thousand ceo seo yeah, so she’s, always riding pretty pretty sort of engaging in and fun articles about to do something culture, but also how to advise other smaller non-profits on how to do it, right? Right. So some of the learning that we’ve learned she’s very willing to share that in a very fun and sort of uncensored, weighing a lot. A lot of times, tricia, i think there’s going to be great value. If if you can share what the i’ll call foundation might have done in its research before it approached, do something so heard, nancy speak very engaging sounded of threshold level appropriate, right what’s the next step before you actually spoke to them? Well, eso how cold foundation’s been around for sixty one years, so we just have a lot of experience in working with different non-profits i had heard of do something dot org’s previously, and some of my colleagues had actually gone to their fundraiser the year before and said it’s organizations really fun they actually had their their fundraiser this year, two nights ago when we went back, and it is really fun it’s kind of unlike any other organization, especially just because they’re so focused on youth that that culture pervades everything that they do. So i had heard really good things about it on and then when i heard nancy speak, the thing that she said that really stuck out in my mind and in addition to her colorful language, which you don’t often hear of these conferences that we attend, is that the non-profit incorporate corporate partnerships. It’s a true partnership that the non-profit is not a vendor but their partner, and that has to do something. They have a lot of assets, they have a lot of expertise, they have huge constituent group on dh there, bringing that to the table, and what is the corporation bringing to the table and what are the unique needs and assets of both groups? And i love it when non-profits think that way when they don’t see themselves as a vendor, but as a true partner and that they can enhance what we’re trying to do on education and the environment. So hearing that and hearing that philosophy was pretty much enough, but of course we do our homework. We checked charity navigator and guide star and things of that nature is important for charges to hear it, to make sure that there are legitimate group and then actually are grant application processes pretty thorough, and they have to supply a lot of different information to show they’re financially stable and they have to share with us the list of people on their board of directors on and things of that nature so that we can verify that they’re not affiliated with any terrorist groups and things like that. So we do our homework. So? So before this relationship became was closed, they had to do a grant application. You know, this was not a great relationship that this was a great relationship. Yeah. Okay. Oh, i see. All right. All right. Um did it doesn’t go any further. Are there any? Is there any employee engagement? Definitely way worked. Everything that we look at we look at can we got our employees engaged. So the website that do something put up for us on fifty cans that had a lot of information about the benefits of recycling, i worked with our chief sustainability officer and our other experts in house at alcoa, on recycling on getting some really fun stats for people so the youth could go and see. Oh, wow. When i recycle it saved this. It saves this much energy. Or if i recycle this many cans, i save enough energy to fly to cancun for spring break and things like that. And we all work together on that. That was fun. And and then we turn and know it out to all of our employees saying if you have kids at this age group tell them tio participate and a bunch of them did because there was a five thousand dollar scholarship prize. Didn’t end up going to one of our employees. Children, which was good. You know, we want to spread the wealth, but but we did hear that a couple of our employees encourage their children to apply. And they were getting really into it and looking up where the different recycling facilities were in their towns and things like that. Okay, so yes, definitely went much deeper than the money. Yes, it always does. For us, we look at, you know, the the grant and we want to have the results. But we really want to be engaged and share our expertise as they are with us and money you want. You sound like you want to say more about that. I was going to just go back to the part about partnerships. I think. Do something you know has a very specific philosophy in partnership, which is that, like a partners have to be fun, that they just have to know how to have fun way we know that partition partners is not between organizations there between people. Right? So just like hanging out, patricia on the other night was really, really fun. And nancy, our ceo has always says if you make any any of her staff members cry will cut off the relationship that’s like it’s, like that’s the end of it. And i think i think that speaks really loudly to how how a lot of operatives don’t work, which is like hell bent over backwards to do whatever they can, even if their employees are unhappy. One of the projects not going so well are to make sure that you get the money, which is not the right way to go, because, you know, the part of just will. And as soon as that the program ends right, and we want to make the partners go on for as long as possible. And for that to happen, of forcing that it’s happening, their status meant honest conversation on the table. About what exactly? We’re looking for that big old setting that are realistic goals are in place, and we both understand that we can actually reach them and have our assets in place on the table, not saying that l krauz giving us money. And we’ll just take the money and do what we want with it, but really engaging, i’ll call in to the conversation about well, what can you what else can you bring to the table? And lastly, communicating with them continuously throughout the campaign about the progress off the campaign? So they were a couple challenges in the middle of the campaign where way we’re hitting the numbers because we weren’t getting the report back from the young people. So we told way said that to you. Trish ensues and her colleague about what was going on, and they were very honest about their, like, well, let’s think about other ways to engage our audience even more, and we pivot or just a little bit, but put together when you strategies and ended up getting one point, three million cans collected by about eleven weeks. No, that was that was the whole campaign was all gonna be okay. All right? So i see the nature of a true partnership sharing the fact that things are not. We’re not meeting targets and let’s collaborate about how we can we can make that make that change. And the other thing that was helpful from my point of view is i was looking for innovative recycling projects on dh. They came in and they had their template. This is who we are. This is how we run campaigns. We send out this many tax messages, this many emails, we set up the website, and then, you know, we just kind of to some degree plug and play the recycling messages into what we already dio. And we can show you the success that these campaigns have had on other subject areas. And so it was not like reinventing the wheel, although it felt so specific to us. And they really did hear what we were saying, where our main goals of the campaign and we far exceeded. I think we exceeded our cola foundation’s goals. And i think we even exceed to do something it’s goals. So it was the success for sure, it’s part of your seminar topic is avoiding some of the possible negative consequences. I know when here you mentioned communication being critical, what other ways might we avoid problems in these in these cause marketing relationship, i think transparency in every single wife. So transparency in any of the challenges that we’re facing a transparency and asking for help when we need it. So when we you know when when alcohol wanted to engage the employees, they they said, we need to engage employees, and we need to make sure that this campaign is open to the kids over employees. And he said, ok, that’s great. So here’s the messaging that you can send out the employees that’s going that they can pass on to their kids to get them involved in the campaign. S o i was a transparency is one of the biggest ones, because a lot of the initial reaction for anybody that’s in trouble is to hide the fact that something is wrong, right on dh we are always always honest because i mean, honesty breeds more honesty and honesty. Bill’s good relationships so that’s why i think that’s one of the reasons why most of our responses keep coming back to work with us, it’s because we never tell them something that they don’t have something that they just want to hear, we tell them, what’s the truth and i would say also with some cause marketing campaigns, you could have something occurred that might look like green washing or might look like, oh, we’re just marketing something. And what was successful about this campaign was we had a lot of stats and a lot of data from alcoa about the importance of recycling, and we know a lot of people have heard of you should recycle you should recycle, but i think that we frame the message in a really compelling way and do something worked with us, how i mean holding our hands, saying, ok, that message is appealing, but to appeal to this age group, you could just tweak it like this, and then people would really like it. So they helped us with our language and things of that nature. And i think for successful cause marketing campaigns, you want to make sure that the cause is clear and that the impact of what you’re trying to get people to do is clear. Okay? Meunier mounir, we you mentioned goal setting. You do that? I’m sure is a collaboration, both both there’s to be a two way street, right? Both sides need to benefit. What was the what was the main benefit for? Do something or some of the benefits. Do something it’s literally lives on data. We have two chief data people on staff, so all they do is crunch Numbers to figure out 1 what? What causes people care about and and what what campaigns we should be planning a number two was a measuring the impact radcampaign so, like he said, cause marketing campaigns usually are really hard to measure, and they’re usually measured in just media precious, right? We got a million media pressure, but that’s about it. But what about the number of people that you reach that actually took action over you of this campaign? So we have a very sophisticated tracking mechanism with our members, so every time somebody signs up on our website or signs of being mobile, we can we can track that every time somebody reports back, we contract because we have their cell phone numbers, we can track the locations where they add their age group, the high school, that they go to their demographics. All that data is that we have so we can at the end of the campaign, we can figure out exactly who participated in the campaign, which is incredibly, incredibly useful for any corporate. Partner on that. And we also know that, like, numbers tend to nam in stories into stick, so don’t number is going to be huge. We always find one or two stories that are really, really meaningful impact to share, too sort of to to, to me to make the numbers more colorful. Underlying one year’s discussion was spinning of the wheel in the jason booth. So, for listeners are, or even watching video, you’re not seeing this wheel’s been, but there’s, a company that we’ll let you spend it, we don’t take a chance at winning mug t shirt kapin or ah, and i paid many drawing entry, so that’s, what that’s, what you’re hearing let’s, see. Tricia let’s, let’s, leave. We just have a like a minute and a half for shoulder let’s. Leave small and midsize non-profits with the first step. Really tio engaging in this kind of relationship with company? What should they should be thinking about first, um, i would go back to what muneer said it. No, i know what it is that you do that is unique on look at who your audience is and who your constituents are that you have access to and then really clarify that. Say, these are the people who are following us on twitter. And we have this many facebook people and we have this many people that we can reach. You read our newsletters, etcetera. So if you work with us on this cause marketing campaign, this is how many people you would reach. And then also be sure that there’s something what’s great about this is that do something. People cycled fifty cans. Then they went online and they said i recycled fifty cans. They got put in a lottery to win a five thousand dollar scholarship so that data that he was just talking about, we can actually say fifty one thousand use recycled one point three million cans, and that is something that you, the corporation’s really do want. They really do want those metrics. Okay, excellent. Thank you both very much. Thank you, tony. My pleasure attrition. Naper is principal manager for the alcoa foundation and mounir panjwani is business development manager for do something dot org’s. Thanks again, tony martignetti coverage of fund-raising day two thousand thirteen. Thank you very much for being with us, thanks to everyone at fund-raising day, the organizer’s there for helping me set up and work the logistics of getting all the terrific interviews that i got that day back in in june, we’ll go away for a couple seconds. When we come back tony’s take to there’s no shortcut to plant e-giving and then scott koegler on your internal social networks. I hope you’re blogging. Stay here. They couldn’t do anything to getting dink dink dink dink. You’re listening to the talking alternative network get in. Nothing. Good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you. Hi, i’m ostomel role and i’m sloan wainwright, where the host of the new thursday morning show the music power hour eleven a m we’re gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and their voices. Join austin and sloan live thursdays at eleven a m on talking alternative dot com you’re listening to the talking alternative network. I’m leslie goldman with the us fund for unicef, and i’m casey rodder with us fund for unison. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I can’t send live listener love this week because we’re pre recorded, but i do love all the live listeners and, well, we know the standard the regulars who check in all the time north carolina, california, texas, new york, new york has been checking in. And, of course, all our asian listeners probably very good chance south korea, japan and china live listener loved to each of you and podcast pleasantries always gotta remember the thousands of you who are out there listening to the podcast. Thank you so much time for tony’s take two my block this week is there is no shortcut to plant e-giving i have been seeing recently on twitter and some email marketing and promotion messages that i get people suggesting that there’s quick ways to get planned gif ts these are, of course, gif ts from people’s state and retirement plans it’s the work that i do in consulting that’s that’s, my fund-raising niche is planned e-giving um, there are plenty of quick ways to promote planned gif ts, but there aren’t quick ways too close planned gif ts i list on the blogged a bunch of about a dozen ways to promote plant giving very quickly, like just a nisi short sidebar in a newsletter or in an e mail blast, adding a checkoff to your year and reply cards, adding a check off to the back flap the of all your envelopes um, and they said, list about a dozen in this in the in the block, those air quicken and cheap ways of promoting planned giving but closing the gif ts that takes time because these air gif ts that require lots of personal thought and personal factors going into the decision. Think about your estate planning your retirement plan. The the most basic example is a gift in someone’s will what would it take for you to include a charity alongside your husband, wife, children, grandchildren? That takes a lot of thought? You don’t just do that because you got an e mail blast so there’s no quick route to closing these gif ts and that’s what i’ve been objecting to that i’ve been seeing on the on the social networks and in my email lately, the block post is called there is no shortcut to plant e-giving my block is that tony martignetti dot com, and that is tony’s take two for friday, thirteenth of september thirty seventh show of the year. Scott koegler returns he’s the editor of non-profit technology news, which is that n p tech news dot com on twitter he’s at scott koegler. Scott koegler welcome back! Hey, tony, thanks a lot, it’s a pleasure to have you it’s a pleasure to be had. Thank you. I just gave you a shout out for twitter, but something very disturbing has come to my attention since you were on last you are not following me on twitter, is that right? Believe possible? You believe that? I don’t know i’d like to ask you that question you’ve been on for. Ah, just about probably this has been like three years on the show. I tried to send you a direct message and, uh, i couldn’t do it. You are not following me on twitter, let me see here alright, you’re you khun you khun rectifying martignetti there. There you are and yeah, look at that. No following, thank you very much. I think i was going to say you could take care of it after the show. But thank you for resolving that. Okay, that’s the end of the official admonishing, wait, we’re talking about the internal sense social networks, which can complement the external ones like facebook and twitter, right? Absolutely. And, you know, there’s been so much talk about, obviously about social networks, facebook, twitter, google plus, you know, ad, ad nauseum and, you know, those were great, but and they they are useful, and in connecting with people that you may not know, that your friends may know, or that your associates may know so it’s a good way to reach out, sure, right? Um, the good part about that is that is that it can expand your fear, events, your sphere of influence. But the bad part of it is that that bleeds over into possible competitors. Er, um, you know, competitors, organizations that may also be friends with other people that you are friends with, that your friends are friends with, you know, how that goes, right? So it works both for and against you, no. So that said it’s, something that he really can’t ignore and you should certainly be posting to and participating in all right, but the whole point of internal social networks is that it’s i don’t want to call it a captive audience, but it’s more of ah, well, it’s, internal, it’s, it’s something that is within it’s, usually attached to your website and it’s kind of internal club that people that are interested in what you’re doing are participating with okay, short definition. Okay, we’ll talk more about this internal club. What are the advantages of setting this up internally to complement the external well, the advantages that you can you have control over over the messages that are being sent now that you don’t have control over the messages in your in your facebook princeton’s, but if you post something on your own website, the internal social network, then you know that at least the people that are that are participating in that are going to get your message. Additionally, that message can be then reposted, and a lot of the systems that are available for internal social networks will automatically take your posts from the internal network and re post them to twitter, facebook, google, plus and whatever else. So you’ve got this kind of ripple effect going out, okay, um, isn’t there? Ah, ah, also a reason to do this because you can capture data about the people. Sure, sure, you know, facebook profiles are great because you know, they’re they’re available, but they’re very generic, right? You look at my facebook profile, it just kind of says who i am and what i like. I wouldn’t know what it is. We’re not. We’re not friends on facebook. Yeah, you know, when i when i saw that, they’re not when i saw that you don’t follow me on twitter, i unfriended you on facebook. Not that i think we’ll be following you on twitter. All right, not that i’m vindictive, but i i’m vindictive. Okay, i got it. I don’t want you to think i’m vindictive, okay, but so is a okay, go ahead. I know you know, i know them. All right, so facebook is yeah, there’s so much you can learn about someone on facebook, okay, right, but if if you have a social network internally to your system and to your organization than the profiles on people generate, there are much more specific they will talk about, you know, how they’re involved within your organization, and so it kind of brings things closer to what what your organization is about. People will say, well, i went to this particular event, or i helped with this project or i i’m participating in such and such and so it’s much more, more focused, you get people a better view of what’s going on within your organization on also branding, right? You have total control over the way this sight is going to look, absolutely, and you can take some of your, uh, good way to get to get participation is there is to take some of you block post opposed internally on your site and offer those up as questions or or request for commentary through your internal social network. Those then post out to your facebook your twitter, whatever else, right? And as people see that, whether there, um whether they’re currently on your internal network or not, when they click on those the comment that click should and they don’t always but, uh, if you look at the facilities that are available, who should bring you directly back into your internal social network for comment? So it’s kind of ah, you know, it’s reaching out and pulling in is what it’s doing? Ok, now you said block posts would go to your your internal network. I thought we were talking about blogging. We’re talking about something different than your organization’s blawg when we talk about this journal club, correct? We’re talking about a a way for people to communicate to each other, not a blob. Blob, you know, is an external in an article that was posted that then goes out, um, there’s a there’s. A really good example of an internal social network that’s done by sales force. Self a link for you, sales force foundation dot or ge? Okay, uh, you know, i’m not really promoting sales force, although i think it’s a it’s a great tool. Uh, that sales force is a, uh he’s a manager of contacts. Right. So c r m a contact. Management, not sierra constituent relationship management system. Thanks, but i don’t have time for you to get all your people, your list of people in there, and then they can interact with each other. It also allows you to manage how you talk to folks and what kind of messages you get out. So, yes, it’s different from a block. Okay, so so the concept is you write a blogger and you say, hey, i wrote this block and you posted into europe for instance, sales force or non-profits serum, and that then gets posted out to the people that are currently members of of it. So it goes directly to them. It also gets posted out to your twitter followers and to your facebook followers into google plus followers. So it’s a way of just before kind of reaching out and bringing in. Okay, okay, um and i want to be fair toe sales force that not that they support this show in any way or have any relationship with me. But they do have, eh? A program where non-profits can use up too. I think. It’s up to ten licenses sales force for absolutely free. We’ve had guests on a couple of guests have have mentioned that in the past maria simple is one of them, so we won’t be fair to sales force. They do have a non-profit program on dh, so it does work for non-profits as well. So we have just about a minute or so before we take our first break. What what does it take to get started in creating this? This this club internally? Well, let’s, just take sales for since we’ve been talking about that, since we also know it’s free and it’s probably one of the most widely used managers of of for any kind of internal networking. Uh, just goto salesforce foundation, not order signed up for there will be instructions there on how to integrate that into your website, and it should be connected through your website that’s kind of the whole purpose is so that it brings people back to your website on then start to use it, you know, announce your post your blood articles written on through that, uh, do that system and let it do its job. Okay, if you also want to ask people to join and all that kind of thing, yeah, we’re gonna talk more about bringing in. Some early adopters and things like that. So we’re going to go away for a couple seconds. We come back, scott, and i’ll keep talking about your internal social network. Keep listening that. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Bonem oppcoll welcome back, big non-profit ideas for the other ninety five percent or it’s got, um, once we have this, we’ve built this buy-in how do we start to get people to come to it? Well, the old fashioned way and ask them and you can ask them in the same manner that you would, uh, post a blonde post onto your internal social network simply hey, we’ve got this new thing and we invite you to join our club it’s probably say it better than i just said it, but, uh, you post that out, it would go out to your two or three people that you’ve got internally and they’ve got to your to your facebook, twitter, google, plus but there’s one other trick that probably is a better way to handle it and at least a good way to get it started and that is to go to your people that are currently participating with your organisation in other ways and simply ask them to be pilots for for this, for this new venture that you’re putting together, just ask them to join asked them to comment and ask them to invite their friends, you know peer-to-peer usually more effective than just kind of a blind invitation. These are the people who are the most active in your existing networks, right? Exactly. Okay, um, and as your as you’re promoting this and inviting people to come, you need to be sharing what? What the value is, why they should spend time with you, right? And hopefully that’s part of what goes on in your blondes because that’s really the topic anyhow, what are we doing? Why is it important to the world? Why’s it important to you? And maybe it will take one or two sentences as a preface to that block post to say, you know, here’s, something new we put up, we really think this is important. Please come here and read it. And while you’re here, please join our into our internal network of conversations as we are ongoing promoting this durney we need to be listening back to the community right for feedback, right? And and that’s really no different again from what you would do with twitter, facebook, right? Well, plus you certainly want to interact and that’s the whole point. And if you’re trying to concentrate your efforts to your internal social network and provide, uh, even better interaction there. You should be paying at least a little bit more attention to the internal than you would be to your external. Of course, you know, it all kind of balances out. You don’t want to ignore anyone, but you always want to say, you know, please come, join us here rather than out there. Yeah, you have, ah, article, that is a couple of years old, but it talks about this very, very, uh, thoroughly and there’s. Also, ah, suggestion of another place. Besides what you had suggested, sales force that will help is a platform for setting these up. The right but i can’t seem to remember which wanted what which one they’re talking about, but you obviously dio advanced solutions international? Uh, right, right. Of course, it’s a d v s o l dot com. So i like to give, like, to give listeners a couple of choices. What else? What else you wanna tell us about these thes internal networks that i haven’t asked you about? I think the message is that they’re adjunct to the one two what you’re already doing. And and in some ways that probably putting one of these together probably make your social media life a little bit easier because it is, and it should be the starting place for all social media conversations you can post there and have it automatically post out to your other social networks, which means you’re not going to everyone of your social networks and posting, uh, crusher probably is in some kind of some kind of tool to automatically post anyhow, but this this is one place to concentrate on again will bring things back together into your eye. Your designated location? No, i guess that’s really the most of it. But overall it’s going? To help you to concentrate your constituency on the things that you think are more important and toe let that conversation build internally rather than just kind of out in the wild. Okay, and then you also have the advantage of finding out more about your people as we talked about, right? As they develop their profiles, you get learn more about them and you can then contact sales force again is a great tool to do exactly that because i mean that’s the whole point of sales forces knowing who you’re dealing with, knowing what their last interaction was, knowing what they’re interested in and then being able to communicate directly with him. Okay, we got just enough time for you to give your quick wine recommendation. What? What is it? All right. I have wanton it’s, a california wine it’s, an alexander valley cabernet sauvignon it’s a two thousand ten and it’s been one of the one of my most consistent, highly rated it’s under under twenty dollars. Generally seventeen dollars, or so. And you can get it a lot of places. Total line wine warehouse. Those kind of places. Ok, say it one more time. What is? It alexander valley cabernet sauvignon the one i like is the two thousand ten okay, scott koegler are non-profit technology contributor, editor of non-profit technology news, which is that n p tech news dot com he’s at scott koegler on twitter my newest follower and the article that we talked about this at at and p tech news dot com is called non-profit social media smarts, internal or external social networking tools. Scott koegler thank you very much. Thanks, tony. Take care. My pleasure. Thank you. Next week. Maria semple is back. She’s our prospect research contributor. She reminds us that newspapers and magazines are valuable prospect research tools. They sound like they’re very nineteen, ninety nine, but they can be valuable and she’ll explain why if you like this show, then you’ll love my podcast for the chronicle of philanthropy. It’s called fund-raising fundamentals it’s monthly and it’s ten minutes it’s on the chronicle of philanthropy website and it’s on itunes. Our creative producer is clear miree off. Sam liebowitz is our line producer shows social media is by deborah askanase of community organizer two point oh, and their remote producer of tony martignetti non-profit radio is john federico. Of the new rules that music i hear in the background are music is by scott stein. I hope you’ll be with me. Next friday, i’ll be back live in the studio. On the twentieth of september, we’ll be at talking alternative broadcasting at talking alternative dot com, one to two p, m eastern. Oppcoll didn’t didn’t. Didn’t dick tooting. Good ending? You’re listening to the talking alternate network, waiting to get you thinking. Are you a female entrepreneur? Ready to break through? Join us at sexy body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Soul every thursday and me in new york times on talking alternative, that calm. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Hyre
Big Nonprofit Ideas for the Other 95%
Sponsored by GE Grace corporate real estate services.
My Guests:Aria Finger: Take On Teens
Aria Finger, COO of DoSomething.org, gives ideas for motivating teens and finding their passion points to get them engaged in your work. (Pre-recorded at last year’s NextGen:Charity conference.)
Eric Saperston: Pursue Your Hero’s Journey
Eric’s journey took him across the U.S. in a VW microbus, inviting 200 of the country’s most famous and powerful to coffee. Eric Saperston is chief creative officer at Live In Wonder, and he learned some amazing lessons over coffee. His story is told in the Disney documentary, “The Journey.” (Pre-recorded at last year’s NextGen:Charity conference.)
Maria Semple: Going Greater Into Google Search
Maria Semple, The Prospect Finder, and our regular prospect research contributor, goes deeper into Google search. How do your search results differ when you’re logged in or not logged in to Google? Plus, advanced search tips. It’s a short course on search to help your prospecting.
You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.
If you have big dreams but a small budget, tune in to Tony Martignetti Nonprofit Radio.
I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.
“Like” the show’s Facebook page.
Make sure to tune in at 1pm ET on Friday and participate in the live tweet by following the #NonprofitRadio hashtag on Twitter.
Here is the link to the audio podcast: 080: Take On Teens, Pursue Your Hero’s Journey & Going Greater Into Google Search
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Dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host it’s february twenty fourth, twenty twelve if you were with me last week, then you would have caught my guest, penelope cagney. She was she is the author of non-profit consulting essentials. What non-profits and consultants need to know. We talked about how to make the relationships with your consultants work, whether they’re helping you with fund-raising governance management or something else this week. Take on teens. Are you finger ceo of do something dot or ge gives ideas for motivating teens and finding their passion points to get them engaged in your work. This was pre recorded at last year’s next-gen charity conference and pursue your hero’s journey. His journey took him across the u s in a vw microbus, inviting two hundred of the country’s, most famous and powerful people. Two coffee, eric sapper stone is chief creative officer at living wonder, and he learned some amazing lessons from from those coffees. His story is told in the disney documentary the journey this is also pre recorded, a tte next-gen from last year and also going greater. Into google search. Maria simple, the prospect finder. Our regular prospect research contributor, goes deeper into google search how do your search results differ when you’re logged in or not logged into google? Plus advances? Search tips on google it’s a short course on search to help your prospect research between those segments, it’ll be tony’s take to look at some outstanding posts from my block recently, we’re live, tweeting the show we do every week, use hashtag non-profit radio to join that conversation on twitter. The show is supported by g grace corporate real estate services, and i very much appreciate their support. Right now, we take a break, then we’ll return turned with the first of my next-gen charity interviews. Take on teens, so stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, are you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Very happy now to give you a pre recorded interview from next-gen charity conference last year, take on teams with aria finger here’s that interview welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven we’re at the tribeca performing arts center in downtown manhattan, and my guest now is aria finger she’s the ceo of do something dot or ge in that responsibility, she covers marketing and cause campaigns, finance, business development at do something, and her message today was about inspiring young people and that’s what i’d like to talk with you about are you welcome to the show. Thank you so much pleasure to have you here. What? Thank you effusive generally welcome that’s great. So our audience is small and midsize non-profits why don’t we start? Just generally do you think they’re doing everything they can to bring young people to their cause is well, i hate to answer that, no, but i would have to say that not-for-profits heir not having enough fun. Young people are not going to be involved in social. Change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people. Look so otherwise. A fifteen and sixteen year old, they’re better things to do. If they have xbox, they have tv. They have their cell phones. Okay, on dh when you say young people, do you do mean teenagers? Is that to us? Young people is twenty five and under. But our target market is teenagers, and we think that’s a really untapped resource. Okay, but obviously the future of social change is in today’s teenagers. Course. Okay, um so what is it? Do something thing doing tio that we can learn from? Well, i think a few things to one is using technology. So a lot of people, when they talk about cell phones, they talk about mobile aps. They talk about iphones that have about blackberries. Young people don’t have those things. Young people have boring old regular cell phones that text message. So and they send thirty, three hundred text messages every month. So let’s use that is that is that the average thirty seven receive more than a hundred girls. In forty two hundred girls are crazy, so why not use what they already do? Lets go where they are, let’s go into their hands into their backpacks, wherever they keep their cellphones to get to them onda second thing is, i would just say use their passion points, so don’t tell them what to care about. If they care about sports, i find out what derek jeter’s causes or find out what dwayne wade’s causes and you something they’re passionate about to get them even more excited about, you know, the cause and the work that you’re doing, whether it’s sports, music, entertainment, whatever. Okay, if we want to be in the within the forty, two hundred mics for, ah, sixteen year old girls text that we want to stand out, what do we need to be texting them about? How should we be approaching them so we can stand out in this message? You know, one hundred fifty messages a day, i think just by texting them, you’ll be standing out because so few not-for-profits air really using mobile to the best of your abilities, but i would say ask for something a lot of people when they take someone, they just push out. Hey, we’re doing this hey, come volunteer here and they’re not expecting anything from you, so treat them as part of your organization, asking their opinion. Ask him with you. They want you to do ask them what they think. It’s better just expect a response because teenagers like to talk a call to action. So teenage called to action? Yeah, but you want something back from them and engage them in that conversation, do you? You actively survey text message over the text has a link to a survey or something like that. We don’t do a link to a survey because they mostly don’t have smart phones. But so a great example is last week we sent out a text that said, what do you think of college? A it’s? You know, awesome. And i’m excited to go be over her price, not worth it. See, i have no idea, and we sent out one hundred thousand people and we got sixteen thousand people to respond and our sixteen percent so amazing just immediate response rate. And then we were able to send that out to the young people and say, hey, you know, this is what your peers had to say. Let’s have a discussion right now about education and poverty in this country, you know? Okay, how else can we use text? What else should we be doing? Diving deeper and help non-profits think about the details of their own promotion and branding and what they could be doing. Well, the other thing is, you need to get a short coat. So for instance, if you are, you know sloan kettering, you’re short code could be cancer or cancer sucks or cancer bites or whatever you want. But you need to figure out what that short coat is. And then wherever you go, if you have any advertising on taxi tops or banners or wherever you can say, you know, text cancer sucks. Teo a number, you know, three, eight, three, eight, three is do something short code. And then even if people don’t have the web right with them, they can sign up right on their mobile phone, no matter where they are. Concert event, volunteer event. Whatever. Okay, excellent short code. Give us one more. One more thing that we ought to be doing. Well, the last thing do something doesn’t dio because we don’t fund-raising anyone, twenty five are under, but i would talk teo the mobile giving foundation, and see if there is an opportunity for you to use text to give or any of those platforms, whether it’s at a fundraiser or just in general, if you have any public service announcements or anything else in the mix, all right, now you just said something very interesting do something does not fund-raising twenty five and under now presumed that you weren’t fund-raising among fifteen sixteen year olds, but your why not under twenty five? And why are we talking about engaging youth if if you’re not engaging under twenty five for fund-raising because we just we don’t believe in it. We want our young people to take action. We want them to donate genes. We want them to create awareness campaigns. We want them, tio, you know, advocate for music, education and so fund-raising it’s awesome, but every other not for-profit in the world is doing a lot of it so we can leave. It altum okay, okay. Other other calls to action clearly. Exactly. You also mentioned passion points. How are we going to assess what the passion points are for the teams that were trying. Teo, bring, bring, bring into the family. I mean, first you can ask them, but you can also look at, you know, why pulse or any other source out there that gives you teen trends of the moment. So last week you would see that the hunger games was the biggest trailer to hit, you know, tv ever and teens are really crazy about this book and this movie. And so how can you use hunger games, which is ah, movie about sort of oppression by the government and lacking freedom of speech and all these actually teachable moments? How do you use that? To get young people to get involved in what you’re doing? Just follow pop culture. Okay, okay. Let’s, follow pop culture. So where where should the forty and fifty year olds who want to engage the fifteen and sixteen year olds be looking that they have sites they never even heard of? Where should we be going to follow team culture? S o they can email me and ask and i’ll let them know. Or like i said, why pulse dot com it’s a great place to go and it’ll letter. Why? Why, yes, pulse and it sort of is the pulse of teens technology cause and they will give you they have a daily email and they’ll tell you sort of everything that’s going on in the teen space and that’s actually where i get a lot of my information. Ok, is there another suggestion? Where else can we look? We’re struggling where people are parents and maybe even grand parents, but they don’t know how to connect with their grandchildren at on this level. What else besides wipe all? Well, i mean just you can just go to basic things you can see. They’ll say what the biggest opening weekend was for a movie that came out. You can see what is on the itunes top ten list and all of those which is publicly available. You know, you could do a quick google search on you know what teens are watching and reading these days? Oh, teen choice awards, people’s choice awards any of those award shows that people are doing then you know, who’s hot in the teen world. Okay. And try to find the connection between what? What is? Trending and what your work is i mean, there’s always going to be that exactly every day at ten o’clock do something. Does this thing oppcoll tenant ten and so we have ten minutes at ten a m where the whole office comes together and we talk about what’s going on in the news. So, like, you know, we check out the new york times, cnn people dot com whatever and try to relate anything that’s trending in the news to cause on how to make that relevant to teenagers. So any time you can sort of hook onto new stories that teenagers care about, you’ll be able to give your organization’s message legs that it didn’t have before. All right, i’m gonna stop. There were stopped on legs. Are your finger? Are you? Finger is seo do something. Dot org’s he’s. A terrific suggestion. Really very valuable advice. Are you? Thank you very much for being a yank you very much. Pleasure. This is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. Are you finger? Thank you again. Thanks. Bye. You didn’t think to get independent. You’re listening to the talking alternative network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Now i have for you another next-gen interview with eric sapp. Kristen pursue your hero’s journey he’s a very interesting guy, very interesting journey here’s that interview welcome to tony martignetti non-profit radio live coverage of the next-gen two thousand eleven charity conference. We’re in lower manhattan at the tribeca performing arts center, i guess now is eric sapp wriston his film is the journey, which is based on a trip that he took around the country cold calling ceos, entertainment icons, authors, artists, global leaders and taking them out for a cup of coffee and conversation. Except kristen, welcome to the show, tony. Glad to be here to play pleasure to have you. You must have learned a lot, and i listened to you when you’re onstage, and the one that caught me was one of the people that you spoke to was volkswagen mechanic. If you were driving a volkswagen, won’t you tell us a little about your story? And that way we’d get into what the volkswagen mechanic share? You bet you know, i graduated from college and i decided i was going to take a year off and follow the grateful dead and work of ski. Season and aspen and challenged by my mentor to make the trip more meaningful, i decided that when i wasn’t following the dead and work in a ski season, i was going to call up some of the most powerful people in the world and take them out for a cup of coffee. And ah, as john steinbeck, who wrote a book called travels with charlie, said, sometimes you take a trip and sometimes the trip takes you, and this trip has taken me well beyond what i even could have imagined. I spent four years on the road. I picked up three other travellers. We learned how to use a video camera. We shot over five hundred hours of footage interviewed over two hundred of most extraordinary people on the planet ended up getting a development deal with walt disney studios, turned our journey into an award winning feature film that played in theatres, and he put us on the today show, cnn, new york times and launched us into an international speaking career and brought you tony martignetti non-profit radio also, you know which it is mentioned that in your credentials, well, that’s, because i was just about ready to say that cause that’s that’s now, i think the evolution of this journey has now brought me to this moment. Thank you. Equally is amazing. Is the other movement who was the mentor in your life? You know, i met a college professor who has gone on to be one of the top leadership consultants in the world, dr tony smith. And when he was getting his master’s thesis, i ended up walking into a speech communication class. And that meeting ended up changing the trajectory of my life. He was the one who stood for me to be greater than i thought i could be. You interviewed? Well, you met you sat with jimmy carter and no jerry garcia’s. Well, but i’m really intrigued by the volkswagen mechanic because you mentioned him just as an aside and on the stage. And i’m really interested in what he or she shared with you. You know, when you have ah, nineteen, seventy one volkswagen bus. One of the nice things about that is you get to meet lots of volkswagen mechanics on a journey. And you know, the breakdowns are are super important and valuable. And you know when i met this mechanic. The thing that really struck me is that that the journey was never about, you know, ceos or necessarily, you know, becoming financially successful. Though i met many people who are financially successful. Ah, the definition that we carried with us for, uh, the criteria in which we wanted to meet people was, are they getting up in the morning, excited and going to bed fulfilled. And this particular volkswagen mechanic that we met in houston was just he ran his shop like the ritz carlton. You know, you sat down to give you a cup of coffee. Really made sure that you were well taken care of. And i was just moved by his passion. He loved what he did and you know, the that he was really who he was being that really struck me. It just reminded me that you don’t have to. And i guess that really relates to the to the non profit world. Is that it’s? You know, success is what you measure. You know, it’s what? You determine its successful. A lot of people think that success is something in the future where if you accomplish enough things, you do enough things that someday you’ll be successful, but i tend to believe that success is with you right now, doing today and every day excellently, whatever it is you’re doing and then sooner or later you may get a reward which you may interpret a success, but it’s only a reward for doing excellently, whatever it is you say you’re going to do, and this volkswagen mechanic really just showed up with that level of excellence and compassion and and it just it was really moving and recognizing to that success isn’t from external sources were, as you said, where we most people are enjoying success right now, just not recognizing it. It doesn’t have to be recognised externally and brought to you, but that were in it right now. Totally one of the things that that i to on all the time is that success is what we measure, right? So my invitation to people is always tio to get really clear about what your measure of success is and don’t let other people dictate what success means to you. So for example, i’m a big fan of the hero’s journey and you know, if you if you go down a path that’s uniquely your own by definition, you can’t be successful unless retroactively. And what i mean by that is that if you’re a real estate agent, and this year you sell thirteen homes and then next to you sell fifteen homes, well, we can measure that your three home was more successful than you were last year, and everybody gets that. But if you are on a heroic journey in which you are following your instincts and you’re going down a path nobody has trod before, then you can’t be successful unless retroactively because there’s nothing to measure because the people who love you are trying to measure your success, and right now, it’s unclear what you’re doing. And so even the people closest to you, the ones who love you the most, were tried to guide you off of that path because they want to guide you to a place they can actually understand and measure. So if you for me, for example, when i was talking about, you know, i was traveling around the country, and i was telling people that i was going to call the most powerful people in the world and take him out for coffee. Nobody understood what that was going to turn out to be. You know what that was going? So everyone tried to advise me against it. Now flash forward a few years later and my movies playing in theatres and i’m on the today show. Then people go that’s, what you’re doing now, now you bring back the elixir. You bring back the goods, though community goes, oh, now we see i believed in you all the time, but it’s that space in between and i think that space in between prevents many people from living extraordinary lives because people are afraid of being judged and and misunderstood and ostracised. But i think if you’re on the hero’s journey, that is just par for the course with their ah categories of sort of lessons that you learned, they thinks fit into some generalized lessons that that that you share with people and you’re from your conversation after meeting after meeting to hundred the most extraordinary people on the planet. I mean, obviously people have asked me to try to come up with some of the commonalities of successful people. And so mike white, my question just is so if you’ve heard it a million times, nothing it’s not all insightful is really, really not much to it your your question is a shallow question your question is, equally is profound. You know, if i if i thought about a couple of salient messages that i’ve i’ve learned from the people that i’ve met, um one it’s it’s super important to trust your instincts toe to meditate, to be quiet, tio, to listen to that voice inside and trusted, you know, when you ask people oftentimes some question they go, i don’t know on my follow-up is well, if you did know, what would it be? You know, it’s like it’s your ultimately the journey is you against you and to get really clear about what you’re up to in the world. Oh, and and trust yourself. I think another lesson i learned from these amazing people is is teo be humble and to ask for help that if you can figure out what the what is thin, go seek out lives people and get the how and i think on stage you shared with the audience that that was one of the primary lessons that seeking help, but we’re it’s not about ego it’s about the people you bring around you. Yeah, you know, i think that it prevents people from living extraordinary lives if they get their ego out of out of whack. You know, i’ve done so many things in my life and and i don’t really have any credentials to do any of them. And so, you know, i’m very clear about what my vision is and then sought out people much smarter than me to help guide me and that people love to do that. If you’re passionate and you’re clear, you could get access to the most powerful people in the world that will give you insights, direction, support, money, resource, arses. But you have to be willing to ask for help, you know, i interrupted you. Go ahead. There were some some common lessons. You will understand you. Another common lesson is finish what you start. You know where it we’re a culture of easy starters, but very few finishers and tenacity is a great value. And even if your friends are advising you against that path, it depends. You know, i guess there’s another insight there too. And that is be really careful on who you’re taking counsel from. There are a lot of cynics out there and people who have gone and have not pursued what they believe is their higher purpose and out of good intentions, they will try to guide you away from that. I didn’t listen to just anybody. I went to talk to people who are getting up in the morning, excited, going to bed, fulfilled, who had been successful over multiple generations, who have done extraordinary things. And when they told me to jump, i’d say how high. But if i met somebody else know doesn’t mean that cynics can offer you a great insight i took, i took insight from everybody i could be on a bus and all of a sudden, you know, a city bus, and somebody offered me a great pearl. I’d like thank you and a za counterpoint to this, the cynics and naysayers or some of my best allies, because i’m an optimist and i tend to look for what’s possible and the people who are cynics are looking for whats not possible and often times if you’re open to hearing them, they could point out something. That you’ve missed and also make that part of your plan. So i i’m just i’m a sponge. I listened to everybody, but then again come back to my own intuition and and then now choose i love your inspiration toe follow what you believe in, take advice, but you would stick to that that path i mean, tenacity, the passion sort of things that you you got when you invited the audience to yell out, you know, what does it take to be successful too? I forget i don’t member how you phrased it, but a cheese or what virality what separates those who achieve from those who do not know and the audience rattled off. You know, ten answers from courage to communication, teo having a vision and and the differentiating factor for me was what separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. Ask others for help. I’m gonna leave there. Alright, tony it’s been a pleasure. Thanks for let me sit. And for anybody that your listeners are interested, we have a website which is www dot live in wonder dot com l i v i n w endy r and there’s tons of videos, and we have a new book on living wonder, and we have our movie, the journey, and and we’d love to get a message from me, there’s, a contact us button. And right now we have a campaign to inspire the world to live in wonder. So if you’re out there living and wonder, please let us know we are eric sacristan. His film is the journey there’s, much more to his story, and you’ll find it at live in wonder. Dot com. This is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. I want to thank eric sapperstein again, sitting down with us, tony it’s. Been a pleasure. Thanks for my privilege. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take two at roughly thirty two minutes into the hour my block this week. I don’t know what’s on my block this week, i’m recording this twenty february twenty fourth show about three weeks early, and i don’t know what’s going to be on the block when you’re listening to this. So i’m going to point you to two recent posts that have gotten a decent number of comments one was share my optimism for twenty twelve i’m always optimistic at the beginning of a new year, and this one is certainly included really doesn’t matter that we’re in the midst of a recession. I’m still just optimistic at the beginning of every year, and a bunch of people agreed with me so you could see that post share my optimism for twenty twelve another one that did pretty well was say thank you before you have to. This was the story of a one of my credit cards that got compromised and the card was canceled and i had a few automatic payments on it and the companies that i had those payments with, along with their requests for the new number the new credit card number. They had started thanking me, but they had never done that before. And i had been a customer of theirs for, like, five or six years for each of them. So it just got me thinking that they’re not really thanking me out of gratitude there thinking because it’s embarrassing. Now, if they don’t thank me when they’re tryingto get the new number and just get back into my pocket so that didn’t sound like genuine gratitude and ah, and i blogged about it. So that’s ah, that post is called say thank you before you have to. These are both on my block at tony martignetti dot com note the new girl tony martignetti dot com and that is tony’s take two for friday, february twenty fourth, the eighth show of twenty twelve with me now is maria simple, the prospect finder, our regular prospect research contributor she’s, an experienced trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donorsearch prospects now, ria simple. Welcome back. Thanks a lot, tony it’s, great to be here with you again. Always a pleasure to have you were talking about going greater into google search this week. Google search results have changed very recently. What? What’s what’s up there? Yeah. You know, i thought we might devote some time talking about this because i started seeing headlines in some very reputable publications like mashable. Dot com and the headline read, google merch is emerges search and google plus into social media juggernaut. And then i read another article through comes stant contact that said, google blurs the lines between social and search. I got to thinking about what would the impact be on the overall prospect, a research community where in most cases are first place we turn to for information on individuals, foundations, corporations, whatever is google, right? I think. And i found something that said in september of two thousand eleven, google represented sixty percent of all searches that was that was, according to experian hitwise. And so i got to thinking about what is all this going to mean? So let’s, break this down a little bit first, just to kind of give people a little bit of background, you know, google set up something called google plus so their own social media network okay? And i kind of didn’t pay too much attention to it for a while, and i knew that eventually i would have to get on board and open up a google plus account, and not only for me personally, but for my business. Then i realized what the impact would be, whether you had this account or not in terms of your potential search results. So let’s talk about this a little bit, because in addition to google plus, which they say has now has ninety million users and they’re expecting it to grow very quickly. This is this is google’s expectations. Um then you couple that with what they recently just launched in the last few weeks, which is search, plus your world. So it impacts your search results, whether you’re logged into your google account or not. So i wanted to take a closer look at that, and i did some experimenting. And would you like to hear about some of the search results and how they were influenced us to whether i was lobbed into google or not? No, not really. I think we should skip that now, of course. That’s why we’re here? Of course we’re interested in your results. Yes. Ok, so what was interesting thing? First thing i did was i went ahead and i set up a search on somebody’s name who you’ve actually had on your show. And i wanted to see how the search results would differ because you and i are now connected in a circle in google plus, right? We are, i thought, well, let’s, see how the search results would be impacted now i love google plus, because i don’t know the name of the circle that you have me in, which is probably annoying pseudo friend, radio host. But you don’t know the name of the circle that i have you in either, which is why i don’t and it’s glamorous prospect researcher, but but that’s inside. So i have you in a colleague circle that’s, very thoughtful, very nebulous. Okay, all right, so but we are connected on google plus. So? So who did you search? So who did you search? Scott koegler actually had on your show talking about google, plus another regular contributor yet, and i know that you’re actually connected to him on google plus because i actually was able to see that he was in one of your circle, so you might be a perfect example for me to test. So i logged into i went ahead and i logged in, and when i put his name into the search engine without any parentheses, so again, i was not searching for the phrase scott koegler so it really picked up anywhere where there was mention of god or koegler is that how you do exact phrases? You do parentheses. Okay, we’re goingto get around. Okay. Later on, we’re going talk about advanced searches. Well, okay. And, uh the search results came up at two million three hundred sixty thousand. Now again, it wasn’t as a phrase, but it turned out that there were twenty personal results. So this is how google categorizes thie search plus results there your personal result? How do you tell personal from non part from the general right? So the personal results cama with a little icon of a person’s head. Oh, that little bust i’ve seen that ok? Is that? Does that little bust your personal results? Meaning that somebody in your world that you’re connected teo in in google has has shared something about this. So it turned out that all those twenty personal results, in fact, were things all shared by you, that that would make sense because there were things like your facebook posts on your on your radio show page, your block posts, etcetera, anywhere that now i only kind of printed out for myself is page one of the results. But anyway, those those twenty results all had to do with the fact that you had shared it. Which makes sense. And i pretty much expected that those results would look like that because of the fact that i knew going into it. You were connected to god. Okay, okay. So, interestingly enough, though, when i when i toggle off now, there is a way to to see your search results, um, so that you can opt out three result. You can see the results as if you weren’t signed in. Is that what you mean? Ok, so how do you do that? Talking right next to the top of the search results page, you’ll see the icon will have a little person’s head and right next to it, it looks like more of a a little circle of globe, i think that’s what it’s supposed to represent the globe? So if you click on that, then it filters out away all of those personal search results, and when i did that, interestingly enough, none of those for top twenty results came back at all connected to you, which means i don’t i don’t rank it all. I’m right in the global world. I’m nothing so in the global world, yeah, and and and it’s even more depressing when i want to tell you about my search results on plan giving and prospect research, but anyway, we’ll get to that a moment so very interesting anyway, that that that would happen that way. So my takeaway on that is make sure that you have an opportunity, whether you’re you know, especially if you’re logged into google while you’re doing your searches that you go ahead and you toggle off the personal search results so that you might get more of those relevant results because don’t forget, when you’re doing as a prospect researcher let’s say, you’re you’re profiling an individual. This is an unknown individual, you’re not connected to them in any way you want. To be ableto have google bring back the most relevant results for you, and we’ll talk about how you can use, i think the advanced search page, which would be even more used as a prospect research so someone in an office they could accidentally be logged into their google plus are not a sort of locked into google plus, but just logged into google somewhere. Maybe they were just looking at a google doc or something like that some other property of google’s, and then they go into a search, they need to know that their search results are going to be personalized, and they might prefer to have the global depending on what the purpose of their searches but if they’re doing, if their office that they’re definitely gonna want to global, right do if they’re at home and their log into google and they’re looking for a fun restaurant or the best pizza place in the neighborhood to eat at, well, then they might want to incorporate their friends. Searchers are absolutely something like that because that now you’re changing the whole scope of why you’re doing the search. Okay, um, i’ll tell you that there’s a link. If you want to even share it on your block at some point, that gives a really good overview. Basic overview with some videos and so forth that google has put together and it’s at google dot com forward, slash inside, search forward, slash plus dot html, and i’ll send you that link, tony, that we can get that we’ll put that on the block. I’m sorry, we’ll put that on the facebook page. We’ll put on the show, i’ll shoot you that lincoln that would. That does provide a pretty decent, basic overview of what’s going on there. Now. One of the other things that i wanted to talk about was wade just talked about controlling what you see, but also i don’t think google is going to be you’re not going to be able to ignore google plus anymore. Andi, we’ll talk about this just for a minute. You mean, in terms of having your own account, we’re having our or non-profit having a non-profit having its own write what you would call a business pages, but why do okay? Because being now as a non-profit being found and the relevancy and so forth is going to come into play and it’s really kind of changing up the whole thing in terms of search engine optimization. So i think that no longer can people ignore google it’s just too powerful, too large and expected to grow the google plus, at least is expected to grow rather large, okay, and listeners can can listen to my interview with scott koegler excuse me, we talked about this several weeks ago about getting a google plus business page for your non-profit right, right, so that might be something they want to consider doing because they would want to, of course, be found and so forth, so that is definitely something not to be. Ignored so let’s talk about then what can you do with google ignoring the whole google search plus your world thing? Okay, why don’t you just introduce us? We have just about two minutes before break s so you just get a started and then we’ll come back, okay? Great. So what we’re going to do is talk about google advanced searches, which are extremely useful. How do you find out? How do you find the advanced search so well, i’ll talk about that in a moment exactly how to get to that. And then also setting up of google alerts could be their use oppcoll for a prospect, researchers so those are two aspects of google that you can use whether or not you are a google user on google, plus user or a google search plus your world use their again understanding how to utilize some of what we’ll call the you know what existed already old school, google style, and they would be very useful, awful okay, any prospect? Researcher? So the advanced search, how do we find that? So what you would do is that used to be easier to find, but at this point what? I would say is put your search term into into the google search box at the very and then you get your search results. He hit search, you get your search results at the very bottom of the page, you will see something that says google advanced search, and then i would suggest that you clicked through on that page and then that would bring back to you an entire new set of items that you could do a search on and filter your search results much further, so that they’re more relevant to what you’re looking for. Okay, so you find this on the bottom of the first results page that’s, correct cab called advanced search. I think, personally, i think that’s the easiest way to get results, and then we have just about a minute or so before no, we don’t really have much time for a break, so we’re going to take a break. And when we return, maria will return, and we’ll talk more about google advanced search tips. So stay with me talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martin durney non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Welcome back to the show. I’m with maria simple maria samples with me. We’re talking, going greater into google search, and we’re just about to get into advanced search tips. We we you know how to find it. What’s your first suggestion, maria with advanced search. Okay, so right before break, we talked about going in and just doing a search on, say, a kn individual’s name. So if you were searching doing prospect research on a person, you could put their name into the regular search box. I would highly suggest that you, when you do that, you put quotations around the name. So if we were researching tony martignetti, we would want to make sure that it had quotes around the names so that google didn’t pick up any search where the word tony or martignetti showed up, right? And now earlier you said it was parentheses. I’m sorry. What did i just say right now? You just said quotes. It is, quote, quote. So so sprint okay princessa steak before. Okay? Yeah. Quotes. Okay. I was wondering because courts are standard, but i thought maybe quote, quote. Okay, definitely quotation. Mark. Okay, so you’ll put quotation marks. Around the person’s name and then that will let google know you’re looking for that as a search treyz um when you then get your first paycheck search results all the way at the bottom, you’ll click on advanced search and then let’s say there are just way too many search results for you to want to filter through this advanced search page will do that leg work for you. There is a box called search within a site or domain and here’s what i suggest that everybody does their doing there prospect research you want you’re interested, of course, in knowing where somebody is connected in the nonprofit world or perhaps, uh, connected to their alma mater. Perhaps they’ve given a lot of money there, so i would normally when i do my prospect research, i would put the person’s name in and have have it filtered, bound out by dot or ge and dot edu, so i’ll perform the advanced search twice, so i would look for tony martignetti with quote and i would search for it and tell google hit back to may the on ly search results that come back with a dot or go after it and then i would do the search again with a dot edu i would be interested in knowing if your name is showing up on the web sites of any non profit organizations, it could very well be that i’m going to come up, and i think this happens to me all the time when i’m doing research, i will find if your name is ana non-profits website is having given on as part of their annual report, so if you’re listed on an annual report and let’s say you are in the president’s circle and you’ve donated at a level of, you know, five million and above tony let’s go big here. I was thinking that was kind of small example, go ahead, so five million and above, i’m at least gonna have a pretty good idea that, yes, tony is definitely a major donor here, very close he’s not showing up in the ninety nine dollars and below level. So it’s not going to give you an exact a gift that tony has made, but at least it’s going to give you the range that tony has made other organizations, and i think that could be particularly useful as you’re thinking about your approach to a donor and how much to potentially asked them for excellent and also if you did, as you said, the dot edu, then you could might find where they’re on the water is right, and maybe not even then ferilli donating to the alma mater, but that could be a piece of the puzzle that you didn’t have you just didn’t know, and maybe you are somewhat activewear here alumni association. Or maybe you go back to our alma mater and you do some speaking there, etcetera, and and it has shown up on their website, so anything connected to a dot edu where your name shows up? Of course, your name is it’s, probably not all that common in the united states, but if you were searching, you know, john smith, then this maybe not even quite useful, because you’re you’re going to come up with an awful lot of john smith who have donated to their alma mater. Interactive, etcetera? No, if you search my name under dot gov and you’ll find my prison record well, you have to go to the right state. Let’s, go in the right state. But i’m not revealing which which state that is that in which i have served the time. Okay, that’s. Excellent. So what else is there under advanced search so you can search down by date. So let’s say you’ve already done some research. You had previously researched a prospect. Maybe it was a year or two ago when you’re really just going to refresh the data so you can actually have google search back the results to you in the past twenty four hours the past week, the past months, the past year. So let’s say you’re just looking to get the most recent search results on an individual’s name. You can have it filtered down. Now they’ve got other different types, filters and so forth. But i think that in terms of a ah prospect researcher and the type of information they’re looking for, a donor prospects relevancy in terms of having the most timely information on then also where also they showing up in the non-profit space. Yeah. And also you might know that there’s some reason that some one of your prospect is in the news. So then you want to do something just within the past. Twenty four hours. You don’t want all the back history. That’s, right? Right. So if it really is something that’s just hit the news recently, you khun definitely have google filter down those results to just the past twenty four hours, which is particularly useful. Can we talk about google alert? You know what? We just have one minute left, so i don’t i want to i want to have you come back, which you were going to do anyway, because you’re you’re on once a month. So why don’t we devote some more time to that than just the one minute that we have now? Is there anything else that you can recommend about going going greater into google? Well, i think that i would encourage people to go ahead and sign up for a google account or a google plus account on just to really pay attention to what their search results are ta going on and off that little icon of the head so that you can see how the search results are going to be impacted for you and as much as possible, use the advanced search page, i think it’s going really filter down and get the most relevant results that you’re going to need for your own research efforts. Maria semple is the prospect. Find her you’ll find her at the prospect finder. Dot com and maria will look forward to talking to you next month. Ok, great. Thanks, tony. Thank you very much. My thanks. Also, of course, to aria finger and eric sacristan and the organizer’s dahna next-gen charity conference next week. Andy robinson and nancy washington on their book the board members easier than you think guide to non-profit finances your board members who don’t know how to read a balance sheet should listen. They can be taught it’s not that hard, and they’re putting themselves at risk and also your good work if they don’t learn how to read your balance sheet, keep up with what’s coming up. Sign up for our insider email alerts on the facebook page like us. If you like the show like the page, you can listen live our archive, you’ve taken care of the live, but if you want to catch us archive goto itunes, subscribe and listen. Any time on the device of your choice, you’ll find our itunes paige at non-profit radio. Dot net on twitter you can follow me and use the show’s hashtag use it widely the hashtag is non-profit radio the show is sponsored by g grayson company are you worried about the rising cost of rent for your organization? 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