Tag Archives: Live in Wonder

Nonprofit Radio for February 6, 2023: Mr. Wake Up Excited, Go To Bed Fulfilled, Returns


Eric SaperstonMr. Wake Up Excited, Go To Bed Fulfilled, Returns

I had to have Eric Saperston back. After the October 17, 2022 show with him, I got more positive comments than I remember for any guest. This time around, he shares how important nonprofit volunteering has been in his life, the joy he gets from coaching, what he’s learned from his series “Three Things,” and more.


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[00:02:10.54] spk_0:
Hello and welcome to tony-martignetti non profit radio big nonprofit ideas for the other 95% I’m your aptly named host of your favorite abdominal podcast. Oh I’m glad you’re with me, I’d be thrown into encyclopedia Fauria if I saw that you missed this week’s show. Mr wake up excited, go to bed fulfilled returns. I had to have Eric Sapperstein back after the October 17, 2022 show with him. I got more positive comments than I remember for any guest this time around. He shares how important non profit volunteering has been in his life, The joy he gets from coaching what he’s learned from his series, three things and more on tony steak to guilt here is mr wake up excited, go to bed fulfilled returns. What a pleasure to welcome back Erik Sabiston to non profit radio there were so many comments the last time he was here just a couple of months ago that I had to have him back. He’s in such high demand though that I couldn’t get him back as soon as I wanted him back but he’s very gracious and he is back and I’m very glad he’s Erik Sabiston, he wants to know if you’re waking up excited and going to bed fulfilled. He’s successful Meeting magazine’s top keynote speaker, executive leadership and communication coach, director of the award winning film the journey which is in my carefully curated DVD collection. I don’t just let any movie in there. He’s also the best selling book, live in wonder. He’s host of the hit series three things which we’re gonna talk about and you’ll find him all at eric Sapper Stone dot com. Welcome back my friend,

[00:02:17.89] spk_1:
uh tony Such a treat to be back. Thank

[00:02:33.95] spk_0:
you. I’m glad you are. I know our listeners are uh folks, folks loved your, your appearance a couple of months ago and uh how to have you back to talk a little more Aloha, you remind, just reminding folks, you’re, you’re in Hawaii on a farm where, where in Hawaii,

[00:02:41.73] spk_1:
I live in Maui Hawaii and uh I live um

[00:02:48.35] spk_0:

[00:02:48.57] spk_1:
like to tell people I live in the, where the garden of Eden meets Willy Wonka

[00:02:54.32] spk_0:
and why is that? Where’s

[00:02:56.03] spk_1:
the Willy Wonka?

[00:02:57.84] spk_0:

[00:03:25.09] spk_1:
live in the most remote part of Maui on 100 and 80 acre organic farm with just uh it’s a food forest essentially, so we can walk around and there’s papayas and there’s mangoes and there’s lychee and there’s Ramadan and there’s coconuts and there’s just so much food and so it’s, it’s like the garden of Eden. We, you know, we have waterfalls and then, and then we can walk around and, and and pick something right off off the tree and it’s like, wow, these snows, berries take like taste like raspberries and it’s just, it’s just, you know that, that’s the Willy Wonka part is just being able to walk around and just pick incredible, unique fruit right off the right off the land and put it in your mouth and it’s just, it’s magical.

[00:03:59.53] spk_0:
Alright, I’m visiting, I’m visiting. Uh let’s start off with what we wrapped up with the last time we did, we uh we were talking about your your your three things, your three things series, Where’s that stand? What’s going on with that?

[00:04:09.19] spk_1:
You know, thank you for asking. You know, the three things has been a real um uh like I said, I would say my new journey, my first journey was bridging the gap between young people and elders and calling up really wise people when I was in my

[00:04:17.50] spk_0:

[00:04:20.89] spk_1:
And that led my 30s. And then now I’ve been thinking about, well I guess this is a kind of a funny story when I was on the Today

[00:04:25.95] spk_0:

[00:04:27.07] spk_1:
promoting my movie

[00:04:28.98] spk_0:
uh when I was on the Today Show and then there was Good Morning America. Uh then there was then it was morning joe and of course I did uh I did Rachel, you know, he just Rachel, I did Rachel, I did Lawrence, you know?

[00:05:37.89] spk_1:
Uh well I was just saying when I was on the Today Show and uh my parents had watched the segment and my father had said, you know, it seemed like you were on there for a long time, you know, that was that was a pretty long segment, how long were you on there? And I said I was on there, I think six minutes in total. And my dad said, oh you better start thinking about how you want to spend your other nine minutes of your 15 minutes of fame. And so I’ve been thinking about those nine minutes a lot and that is the the the evolution of the I guess the the opportunity for me to step out again into the international stage here is um things and it’s been so fun. We started off, it’s been an organic process, I think I started three things maybe 11 years ago where I started interviewing people um

[00:05:41.99] spk_0:

[00:05:43.21] spk_1:
and walking around and we travel around the world and I’d walk up to strangers on the street corner and to say excuse me, can I come up and talk

[00:05:49.45] spk_0:
to you?

[00:06:28.63] spk_1:
And that was always really exciting just to walk up to strangers and uh and see if we couldn’t befriend them and then some people would be a know that many people were yeses and then we would put a camera on them and I’d ask them a series of questions that were three things questions at that time. It was really centered around uh what are three things your father taught you or what are three things your mother taught you or what are three things that you share with your younger self or what are three things you’ve learned about communication or just random questions that I would ask people and they would drop in and share these really poignant heartfelt. Uh we were we were we were doing it before humans of new york, but it was very much like that idea of just dropping into the humanity of people

[00:06:38.69] spk_0:
and that

[00:06:57.00] spk_1:
we did. We’ve got uh we’ve got thousands of interviews and I think we’re gonna turn that into an art exhibit and interactive art exhibit at some point. Uh and then that evolved into we had a wonder summit uh in san Diego, where we brought 65 people from around the world to come together for this uh weekend party, which was caused creative night, more wonder in each other’s lives. And as an opening for that experience, we we had all our friends, we took three things questions and we put them in a little hat and we had everybody

[00:07:11.00] spk_0:
pick a

[00:07:31.07] spk_1:
three things question out of the hat. And uh and then as a as a as an exercise for the for the weekend, everybody was was charged with the opportunity to go talk to everyone at the event and ask them their three things question. So if your question was, what are what are three things you’ve learned from making the mistakes? Uh and my question could be, what are three things I’ve learned about getting lost. Uh and then I’d go ask everybody my question. You go ask everybody your question throughout the entire weekend. Then at the end we had a closing circle and then

[00:07:48.22] spk_0:
everybody, they

[00:08:15.58] spk_1:
got a chance to share what their question was and what they learned from asking 65 people. Uh and and it was phenomenal. Everybody gave many ted talks about leadership, communication, intimacy, relationships and everybody got to share because they got to poll all these, the collective wisdom of everybody that was there and then share the commonalities, which was phenomenal. And then, um, uh, the pandemic happened and I was just prior to the pandemic, I was working on a series called Legends by the Fire, where I was interviewing iconic legends by a campfire. We had interviewed steven Tyler from Aerosmith and Weird Al Yankovic, who just got uh, got a movie out that’s doing really well. Uh, and we interviewed Kenny Rogers, I’m a big music guy. So we interviewed these guys as pilots,

[00:08:41.97] spk_0:

[00:09:13.57] spk_1:
before he died. And it was awesome. And then the pandemic hit, and when the pandemic hit, you know, that that idea kind of fizzled on the, on the fizzled out. And then zoom happened as you know? And with zoom technology, it was incredible. I can zoom out and speak to people all around the world. And so I just pivoted and started calling up really extraordinary visionaries and pioneers and champions of industry and asking them a three things question. So we’ve created a series that’s really designed to extrapolate wisdom quickly from extraordinary people and that’s what we’ve been doing. And it’s been phenomenal. We’ve interviewed so many incredible people? And we’re coming out with our first season at the end of this quarter,

[00:09:28.84] spk_0:
what what’s a uh, what’s a Sapper Stone take away from all these thousands of three question interviews, What what have you, what have you gleaned about strangers?

[00:09:43.79] spk_1:
You know, it’s so fun. I won, I’m an optimist and I’m able to

[00:09:49.55] spk_0:

[00:09:50.25] spk_1:
to people and just reassure them, create a safe space.

[00:09:56.30] spk_0:
Are you, I gotta ask you, are you, are you optimistic at the beginning of every new year?

[00:10:06.49] spk_1:
You know, I’m about domestic every day, the new year. The new year doesn’t really matter to me much, You know, I’m not a new year guy, I’m not a holiday guy, I’m not, I’m not to me every day

[00:10:15.38] spk_0:

[00:10:15.94] spk_1:
I know it may sound like a platitude, but I, you know, I grew up, my father, my father had a stroke when he was 20

[00:10:21.83] spk_0:

[00:10:22.59] spk_1:
and he was,

[00:10:23.95] spk_0:
he, yeah,

[00:10:48.11] spk_1:
he was the main breadwinner in my family and a superstar. And when, when he lost his ability to be himself in the way he envisioned himself to be and became bitter and angry. It just as a, as a child growing up in that environment, it just, it taught me to live every day, like it’s my last and so I’ve just, I’ve been doing that for so long. Um, yeah, I, I think that’s, that’s a big part of it. So I’m I’m an optimist by nature and I think one of the, I guess, what have I learned from asking people three things questions,

[00:10:58.27] spk_0:

[00:10:59.04] spk_1:
think as a guy who has been a professional interviewer and and has has has conducted thousands of interviews at the beginning.

[00:11:07.87] spk_0:

[00:11:08.11] spk_1:
would write really elaborate questions uh paragraphs and then sit or stand in front of somebody and read the paragraph. And by the time I had read it, I mean everybody was lost and forgot what the

[00:11:20.65] spk_0:
question was.

[00:11:22.12] spk_1:
And so I learned right away that brevity is great. And then I started uh writing tighter questions and then um then I realized that

[00:11:32.85] spk_0:

[00:11:33.13] spk_1:
asking a single

[00:11:34.89] spk_0:

[00:12:19.99] spk_1:
ended question, I would only get so much information was like what’s one thing you’ve learned about leadership or what’s one thing you’ve learned about communication and then people would share. And that was really cool. But it would it would it would meander on and it was very hard to follow sometimes the plot and by asking people a three things question it adheres to the basic tenants of storytelling. It has a set up a conflict resolution, a beginning, middle and an end. So what I realized by asking people three things questions, it really makes all of us sound smarter because we’re able to consolidate our ideas in a very powerful form that is universally gettable and

[00:12:20.27] spk_0:
you share something uh I don’t know, shocking, most interesting that uh clever that that you heard from all these thousands of folks. I love the idea of talking, I love the idea of just talking to strangers what

[00:12:36.92] spk_1:
strangers are? My my favorite, I mean strangers, just that,

[00:12:40.88] spk_0:

[00:12:45.28] spk_1:
know, there’s, there’s um I guess the big takeaway frustrate, I’ll do to strangers and then I’ll talk about one of my latest three things interviews with, with legends. That

[00:12:53.05] spk_0:
thing about

[00:12:56.61] spk_1:
strangers is that I at the very core essence, I think of who we are as humans, we want to relate, we’re relating creatures and we’re just waiting for somebody to, to create the right

[00:13:10.81] spk_0:

[00:13:39.60] spk_1:
for us to share our heart with one another. And I really believe that. So I would walk up to some, the coldest or titus or frustrated people and I’d also walk up to some of the most joyous and bubbly people and both categories of folks, just when given the chance to really ask a sincere earnest question and because I genuinely want to learn from this person, all the societal fear kind of melts away quickly and people drop in and it was incredible to watch people that I’ve never met all of a sudden just start crying or tear up or be emotional about something. And it’s, it’s like,

[00:13:57.20] spk_0:
um it’s

[00:13:58.36] spk_1:
like medicine, I guess in a way, good medicine, I would walk by somebody and just be able to ask

[00:14:04.27] spk_0:

[00:14:05.15] spk_1:
question. It felt like they were waiting their whole life for somebody to ask them and then they would just jump in and deliver something that was poetic and impactful, um, share share,

[00:14:18.01] spk_0:
share something

[00:14:32.56] spk_1:
I interviewed uh this elder man, um That that was at a mechanic shop and uh and I said what are three things that inspire you to live and wonder? And

[00:14:36.58] spk_0:
um the first

[00:14:37.48] spk_1:
one he said was childbirth? Uh the second one is that he was in the back of his car with his daughter driving the car with his daughter and his daughter went into labor uh and then he had to stop the car and deliver the baby in the back of the car, which was really incredible. And then

[00:14:58.52] spk_0:
then he

[00:14:59.02] spk_1:
said family,

[00:15:01.08] spk_0:

[00:15:31.61] spk_1:
then he started to break down and cry because he and that daughter were estranged and they haven’t been speaking in years. And then then as this really amazing masculine man just, he cried and then you could just see on camera he’s just swallowing that pain and then just holding himself back into his body and then saying, Those are my three things.

[00:15:34.13] spk_0:

[00:15:34.30] spk_1:
just got back into composure, but it was, it was like in the moment watching it, it was we we call it an emotional burp. It just, it just popped up without like it just, it bubbled up out of him and he couldn’t control it, it was just a moment in time and we’ve had many of those. So that was that was extraordinary.

[00:15:54.36] spk_0:

[00:16:03.78] spk_1:
right now, one of, one of my interview guests Pat Simmons is out on the, he’s the he’s in the band called the Doobie Brothers and they just got inducted into the Music hall,

[00:16:07.03] spk_0:

[00:16:07.37] spk_1:
of their out on their 50th anniversary tour, selling out venues all around the world. Uh they’re incredible, he’s the guy that wrote the song, Oh Black Water keep on Rolling, Mississippi Moon, won’t

[00:16:20.60] spk_0:
you keep

[00:16:21.57] spk_1:
on shining right, he’s awesome. And I I interviewed him and I said, Pat, what are

[00:16:26.68] spk_0:

[00:16:36.14] spk_1:
things you’ve learned about songwriting? And he said, well number one, keep it simple. Number two,

[00:16:37.89] spk_0:

[00:16:43.75] spk_1:
about what, you know, Your own experience and three don’t bore

[00:16:44.70] spk_0:
us get

[00:16:49.46] spk_1:
to the chorus and I just thought man, that’s such a good lesson for all of us in communication and leadership and all that is just, you know, keep it simple. Talk about what you know, and don’t bore us get to the point,

[00:17:21.86] spk_0:
how about your your speaking, you do a lot of you do a lot of key noting and other other types of speaking. What what what what do you love him? What do you love about that kind of work talking to big audiences?

[00:17:55.70] spk_1:
You know what I like about talking to big audiences is Well, first it’s I I hold speaking with such reverence, you know, you know, even you and I right now I feel like the way I visualize what we’re doing is you and I are in a teepee right here, there’s a fire between us and you’re a chief and I’m a chief and and you have the talking stick and then you graciously give me the talking stick and we pass the talking stick back and forth and and I, I, whenever I’m invited to give a speech in front of a big audience, I feel like it is such an honor, I mean to, to, to be given the talking stick and to to be given time, I think that’s probably another thing that I value so much is

[00:18:09.85] spk_0:

[00:18:10.98] spk_1:
the one thing uh that after interviewing thousands of really successful, extraordinary people, the one thing, we don’t have enough of his time and we’re all fighting that clock and so I’m just so committed to not, not wasting people’s time. And so when somebody says, hey I want you to come and give a speech in front of an audience, it’s it’s a huge responsibility to make sure that I’m providing value because people are giving me

[00:18:39.91] spk_0:
their time,

[00:18:47.63] spk_1:
It’s a big, big, big, big request, so getting in front of an audience like that I find um uh intimidating, exhilarating,

[00:18:50.72] spk_0:
um I

[00:18:52.11] spk_1:
still get nervous backstage and then um I walk out there and

[00:19:00.00] spk_0:

[00:19:00.25] spk_1:
feel like you know, all the people that I’ve met interviewed, you know, jimmy carter billy, crystal Henry Winkler, Jack Canfield, my angelou on and on and on that, I feel like what gets me out there in front of all those people is I, I just visualize

[00:19:19.75] spk_0:

[00:19:20.20] spk_1:
these people that gave me their time knowing how precious time is. They gave me their time and shared their life lessons and their wisdom. And then I feel like I’m a conduit. I get bridged the gap. I get, I get to share all this wisdom that I’ve learned with an audience to help them on their journey

[00:19:41.54] spk_0:
and and I think

[00:19:42.86] spk_1:
that’s what pushes and drives me to do that.

[00:20:49.41] spk_0:
It’s time for Tony’s take two. I saw on Twitter, the average attention span is nine seconds and I thought that’s enough time for my mother to create guilt. I’m coming over for dinner. Can’t you stay for the night? I’m coming to stay for the night. Can’t you stay for the weekend? I’m coming to stay for the weekend. Take me on a cruise. I’m taking you on a cruise. Can’t you move back home? I’m moving back home. Let’s get cemetery plots. I’ve been doing that bit recently to open webinars and I thought I would share it with you. It’s that simple. That is Tony’s take two. We’ve got boo koo but loads more time for Mr wake up excited. Go to bed fulfilled returns with Erik Sabiston. So you’re at both ends of the spectrum. You talked to individuals, strangers alone and you talked to big audiences thousands, I guess hundreds, at least write thousands of thousands of folks. You’re comfortable in both you and that was that was that

[00:21:05.79] spk_1:
was one of my visions when I was in when I was growing up. I just, I I always thought

[00:21:11.94] spk_0:
that that

[00:21:29.13] spk_1:
one of the things that I wanted to be in my life and thought that this would bring my life joy and opportunity, pretty and adventure was to be the kind of person who can talk to everyone that that to me was really important. I remember uh watching the movie and reading the book Willy Wonka and there was for some reason it’s a very small detail, but it caught my attention as a child and that was the Wonka elevator. And when charlie gets in the elevator with Willy Wonka and and he says push any

[00:21:52.83] spk_0:

[00:22:38.15] spk_1:
And because what’s magical about this elevator is that it doesn’t go up and down it goes anywhere you want to push it so you can push any button, it’ll take you there. And I remember that metaphor and I thought communication and language is so important and talking to people is a portal into everywhere. And so I can talk to people on the street that are strangers. I can talk to President of the United States, I can talk to rock stars. I can talk to people who are in the kitchen washing the dishes. The more people that I can talk to, the more fulfilling my life is uh, and and that’s been true for me. I’ve, I’ve really enjoyed meeting all kinds of people and they bring such uh uh laughter and levity in life to my journey. And I’m so grateful for that skill. And I wish everybody had that. I want everyone to have that skill where we remember that we’re relationship oriented and to, to, to risk talking to another because you never know where that conversation is gonna take you.

[00:23:21.78] spk_0:
We’re relationship oriented. Yes, treating people like uh, simple golden rule a lot of times. It sounds cliche, but you know, to treat people like you’d like to be treated, you’d like to have them treat you. But uh, I see it lacking in so many corners of our culture that I don’t think it is, it’s not cliche. I think it’s, it’s relevant um relationship.

[00:23:36.04] spk_1:
I just interviewed a a hospice nurse and

[00:23:36.85] spk_0:
it was phenomenal

[00:23:38.05] spk_1:
talking to

[00:23:38.64] spk_0:

[00:23:39.62] spk_1:
And one of the things I’ve been a hospice nurse, his job is to

[00:23:42.65] spk_0:
help shepherd

[00:23:44.27] spk_1:
people, you know, that are dying uh

[00:23:47.47] spk_0:

[00:23:47.68] spk_1:
the next next place, you know, and

[00:23:49.79] spk_0:
and and help the families to help

[00:24:08.55] spk_1:
all of it. Yeah. And it was really cool. I said what’s the greatest lesson? You know, I’d ask them three things questions and right now I’m not thinking, I can’t remember the first two, but I remember the third point and that was that he was saying that that the golden rule,

[00:24:11.74] spk_0:
he said was

[00:24:17.15] spk_1:
a rule that he believes is outdated. And I thought, whoa, that’s pretty strong statement, the golden rule of studying world religions. Every world religion has some version of the golden rule written in their sacred transcripts that is do onto others as you would like done unto you. And that’s been a big guiding principle that many of us have been taught throughout our lives. And it’s it’s a it’s a great guiding principle

[00:24:43.49] spk_0:
and he

[00:24:43.92] spk_1:
was saying that it’s outdated and even Assumpta tiv and I thought wow this is bold, what do you mean by that? And he said, look I’m here helping people that are dying and if I do onto them as I would like done unto me, I might put a pillow underneath their knees or I might grab a cloth

[00:25:03.75] spk_0:

[00:25:36.11] spk_1:
put it on there because I think wow, this is what I would want, I want to, you know, a cold cloth on my forehead and what he’s learned is what he’s calling the platinum rule which is to do onto others is they would like done unto them that way. It’s not presumptive, it’s not, it’s not, it’s not me thinking I know what’s best for you. It’s me actually taking time to check in with you and say, hey how can I be of service to you and then offer that value? I thought that was really insightful. So given Given given no no rule where there’s takers and people that are not cool, okay, I like having the golden rule as as a good guide post and then I think if we’re thinking about advanced leadership and communication skills, I like this idea of the platinum rule doing onto others as they would like done unto them. I think that if we get more into that realm uh then we’re really uh building a very cooperative and caring society.

[00:26:08.74] spk_0:
Are you a musician? Eric play an instrument? I do

[00:26:09.77] spk_1:
love music. What do you play?

[00:26:13.21] spk_0:

[00:26:13.39] spk_1:
know I play uh I play the guitar, the drums, uh the shaker. Uh I always thought it’d be fun. You know all these cool people start all my friends that are rock stars, you know they they’re a lead guitarist and they start a band or they could even be the bass players, start the band, maybe even a drummer that starts the band. But I always thought I wanted to be the guy that started the band being the egg shaker.

[00:26:37.09] spk_0:

[00:26:37.15] spk_1:
always thought that’d be a that I thought that’d be a fun way to start a band. What do you do? I’m the egg shaker.

[00:26:42.49] spk_0:
Is the shaker. Is that the is that the instrument? That’s wood and has all the beads around it. Is that the shaker?

[00:26:48.26] spk_1:
Yeah there’s so many different, yeah there’s so so many different versions, you know I just

[00:26:57.13] spk_0:
hold it a little closer hold it closer to the mic when you play your

[00:26:59.81] spk_1:

[00:27:04.91] spk_0:
Yeah like

[00:27:05.32] spk_1:
that that’s a shake

[00:27:07.32] spk_0:
is your guitar very far away.

[00:27:11.29] spk_1:
Yeah that’s not near me at this

[00:27:12.75] spk_0:

[00:27:15.62] spk_1:
itself on music. You know you know, one thing I, one thing about music is

[00:27:19.76] spk_0:

[00:27:58.54] spk_1:
really is the universal language is the guy that studies language and, and wants to connect with people. Uh, it’s, it’s, we were in Morocco and just rolled up in the, in the souks there and some Moroccan guys playing guitar and singing, which you know, I don’t even know what he’s singing and uh, you know, Sarah and I are walking by and I have a shaker in my bag and all of a sudden just stop getting next to him and start shaking and all of a sudden there’s a crowd of people and we’re making music together and smiling and laughing and hugging and it’s just, it’s, it really is. It’s uh, I think the two universal most powerful things we, we can do is smile. I think smiling is a universal language that transcends everything and, and welcomes people in. And I think uh, singing and playing music is another one that just creates community instantly.

[00:28:16.51] spk_0:
Know what I love about smiles. Even through the pandemic when everybody was masked, you could tell if somebody was smiling at you.

[00:28:25.16] spk_1:
Yeah, the eyes,

[00:28:35.27] spk_0:
the eyes get a little squinty and you could just, and maybe they wrinkle a little bit around their temples and the face exposed enough of the smile around the, around the mask that you could tell when people were smiling at you. I always like that.

[00:28:44.62] spk_1:
Me too. That’s a sweet visual,

[00:28:54.55] spk_0:
You’ve done some work with nonprofits for nonprofits. What what’s, what’s been the impact of that work

[00:28:58.23] spk_1:
on you?

[00:28:59.10] spk_0:
You on, on you, not on the nonprofits, on, on eric

[00:29:20.33] spk_1:
on me. I, you know, I started so young. I’m really grateful for my family having a value of service. And yeah, I started really young volunteering for camp and then volunteered for the special olympics being a coach. And then

[00:29:25.37] spk_0:
when I

[00:29:26.21] spk_1:
was in college, I ran the volunteer center, got invited to

[00:29:31.25] spk_0:

[00:29:32.05] spk_1:
the olympic torch. Uh, ended up becoming

[00:29:36.13] spk_0:
a vista

[00:29:42.99] spk_1:
volunteer, which is like the current AmeriCorps volunteer. Um, yeah, you know, I think, I think the,

[00:29:46.22] spk_0:
the big

[00:29:53.72] spk_1:
takeaway for volunteerism for me is that beautiful adage. Today I met a man

[00:29:55.37] spk_0:

[00:29:56.00] spk_1:
had no shoes and he complained

[00:29:59.84] spk_0:

[00:30:23.51] spk_1:
he met a man who had no feet and I think that has been such an impact for me that just being in the volunteer community. Uh, it works on so many cylinders, you know, to, to be of service, to make a difference to remember how grateful I am for my life and all the blessings that I have. Um,

[00:30:24.54] spk_0:

[00:30:43.59] spk_1:
it’s, it’s meaningful work. It’s just, it feels so meaningful And um, you know, that’s a big thing I learned on the farm. The farm culture is, is, uh, we always talk about the difference between consuming and contributing, You know, that’s a great question to ask. Are we consuming more than we’re

[00:30:47.68] spk_0:
contributing? And

[00:30:49.20] spk_1:
we’ve become a very consuming culture? Give me give me take, I want I need this is my right, this is and and all that is,

[00:30:58.66] spk_0:

[00:30:58.84] spk_1:
doesn’t bring us closer and it doesn’t build

[00:31:02.28] spk_0:
um cooperation

[00:31:17.40] spk_1:
or inspire civility. It’s it’s it’s the opposite. And I think if we walk around in our lives showing up anywhere in our lives and ask ourselves this question, how can I help?

[00:31:20.26] spk_0:
And that

[00:31:21.28] spk_1:
uh is just a beautiful question just to ask, how can I help? How can I help in this moment? How can I help in this moment? How can I help in this moment and to be people that are of service always. So I for me, I think probably now I I’ve conflated, I don’t see myself volunteering anymore. I don’t, I just see myself being of service everywhere. I can

[00:31:53.76] spk_0:
you do a lot of executive coaching too. And so how do you how do you see yourself in service to, to those folks?

[00:31:57.31] spk_1:
You know, my executive coaching career started

[00:31:59.74] spk_0:

[00:32:08.47] spk_1:
not I was studying speech communication in college and emphasis on leadership and one of my assignments early was I had, I had worked with the United Way in SAN Diego at the time and

[00:32:17.12] spk_0:

[00:32:17.46] spk_1:
Ceo, the guy was running the United Way there in SAN Diego I had offered as one of my thesis papers to do a communication audit

[00:32:27.81] spk_0:
with him

[00:33:20.12] spk_1:
and that was the beginning of my journey where I went in and I interviewed and studied the Ceo and asked him what was his mission, what was his vision, what are his guiding principles, what are his commitments, what are his values? And then identified essentially what his um rudder was to his boat uh and what his, his, what what what pushes and what pushed and drove him to be who he was, what was the sum total of his character. And then we figured that out. And then I created a survey that would then go test who he says. He was like the assignment for me is to to make sure that what we’re saying and who were being is in alignment. And so I got a chance to go interview his wife, go interview, his colleagues, go interview people on the board, go interview his son and then be able to go check

[00:33:30.26] spk_0:

[00:33:31.03] spk_1:
and go, okay, this is what this person says they value and then what’s

[00:33:35.15] spk_0:
the experience

[00:33:36.97] spk_1:
that people who are in that person’s life have of them and is what they’re saying about who they are in alignment with what people’s experience of them are. And it was absolutely fascinating to be able to go come back and report back to this person the blind spots in their life. That’s one of the things that I’ve learned so much by talking to wise people is

[00:33:59.49] spk_0:
that there

[00:34:49.59] spk_1:
is what we know, there’s what we don’t know and then there’s what we don’t know, we don’t even know it because we don’t even know it. And it’s that blind spot that we don’t know is the thing that will trip us, prevent us from getting the promotion, will have the husband or wife wake up one morning and say I’m leaving. It’s it’s just it’s the part of us that we just I can’t see who I am to you. I can only I’ve got my own perception of who I am. I’ve got my values, I’ve got my principles, I think I’m being this particular way. I convince myself of being this particular way and then I walk through the world. And if I the only way for me to get access to this quadrant of what I don’t know, I don’t even know, I don’t even know it is to be able to to ask others to contribute. And um that reminds me of one of my early interviews with the president of coca cola Donald Keogh who and I you know the most powerful ceo in the world with the most recognizable brand in the world. And I had asked him what separates those who achieve from those who do not. And

[00:35:05.68] spk_0:
uh he

[00:35:06.85] spk_1:
said what separates those who achieve from those who do not is in direct proportion to one’s ability to ask others

[00:35:12.74] spk_0:

[00:35:51.81] spk_1:
help. And I’ve always thought that was just so significant. We’re a culture that that is afraid to ask for help or we think asking for help is a sign of weakness and it’s actually a sign of strength. And this exercise is asking the people in our lives for help to give us feedback on what what’s their experience of me? I know that you know with my romantic partners there, you know, um I can tell her all day long, I love you. I love you, I love you, I love you, I love you. But it doesn’t really matter that I’m telling her I love her. What matters is what’s her experience of me and is her experience of being loved by me. And that’s what this exercise does is it gets it taps into the experience that other people have, not just what I believe it is. And so these that was the beginning of my coaching journey where now I’ve done thousands of them and recommended to everyone, every executive or anybody that’s listening to this

[00:36:08.80] spk_0:
podcast. All

[00:36:32.90] spk_1:
of us can use a linguistic chiropractic adjustment from time to time and uh have have opportunity to just check in check in about who we are, what we are. What are the principles, What are the values, What are the the beliefs that we’ve been carrying that govern our lives? And let’s just check in and make sure that they’re still relevant that we didn’t inherit them from people that we don’t really actually value any more. Their outdated get really clear about who we are and what we stand for and then let’s go test that. Let’s go, let’s go talk to people in our lives to give us feedback. And what we talk about in my coaching clients is that language is either in the on position

[00:36:49.27] spk_0:

[00:36:51.41] spk_1:
the off position and we want to switch our switches from the off position to the on and this communication audit definitely gives us a chance to a get access to our blind spots, be able to then recognize that they’re there and then choose powerfully to switch them from a negative place to

[00:37:09.35] spk_0:
a place

[00:37:11.00] spk_1:
that serves us better.

[00:38:21.14] spk_0:
It’s the gap between our own perception of ourselves and others perceptions of us. That is what it is, what it sounds like and uh, that, that quote from the ceo of co coco of coca cola that uh, the ability of one to succeed is in direct proportion uh, with their ability to ask for help. I, I put that in a nonprofit radio sizzle reel uh, kind of a teaser reel because I, I think it’s such a simple bit of wisdom. Um, and it was gleaned from your hundreds of interviews on the, in the VW microbus journey, which is, which we talked about a couple of months ago and which of course is chronicled in the film, the journey. Uh, so I, that that bit of wisdom has stayed with me since we first met in 2000, whatever it was 10 or 11 or something like something like that. Um the ability of the ability to ask for help, you

[00:38:21.94] spk_1:
know, as a, as a, as an entrepreneur, it helped

[00:38:25.83] spk_0:
me, you

[00:38:26.02] spk_1:
know, I have been able

[00:38:27.79] spk_0:
to, to

[00:38:28.77] spk_1:
make things in the world

[00:38:31.30] spk_0:

[00:38:35.38] spk_1:
essentially, I’m not supposed to have made

[00:38:36.50] spk_0:
them because

[00:38:37.69] spk_1:
I don’t have the skills to do

[00:38:40.65] spk_0:

[00:38:41.62] spk_1:
And I think that’s what prevents so many people from accomplishing

[00:38:46.37] spk_0:
uh is that

[00:38:48.07] spk_1:
People wake up one morning and say, I’m

[00:38:50.30] spk_0:

[00:38:51.27] spk_1:
I’m compelled,

[00:38:52.86] spk_0:
then I’m

[00:38:53.25] spk_1:
gonna go do this thing, I’m gonna eradicate this injustice, I’m gonna go write

[00:38:58.38] spk_0:

[00:38:58.92] spk_1:
book, I’m gonna make this movie, I’m I’m gonna go do something really extraordinary. And after the initial buzz of making that declaration, they go tell some of their community

[00:39:10.50] spk_0:
about it.

[00:39:11.18] spk_1:
And then their community out of love says, oh, you want to do that thing. Well,

[00:39:18.07] spk_0:

[00:39:19.38] spk_1:
you study

[00:39:19.97] spk_0:

[00:39:22.34] spk_1:
No, Oh then you probably can’t do that, or you know, do you have a bunch of money? No, you

[00:39:29.49] spk_0:

[00:39:30.41] spk_1:
can’t do that. And you know, for my, my, I studied speech communication and I was telling people, I was going to make a film and they’re like, well,

[00:39:38.67] spk_0:

[00:39:41.43] spk_1:
you go to film school? No, well

[00:39:42.88] spk_0:
then you can’t

[00:39:46.04] spk_1:
make a movie then. And so there’s a lot of people that will

[00:39:48.75] spk_0:
put a lot of

[00:40:01.50] spk_1:
doubt and insecurity in somebody’s vision because their, their credentials or at the time that they’re talking about, it doesn’t match what it is that they want to make. And this idea of asking for help is just it’s it’s a bright light and a dark world. It just it’s a it’s a it’s a compass that that that gives somebody a chance to move from one place to the next. And that is that I was able to

[00:40:17.85] spk_0:
make, take a

[00:40:18.21] spk_1:
movie and not only make a movie, I was lucky to make an award winning film that has touched and inspired millions of people around the world and because I was willing to ask

[00:40:27.33] spk_0:
for help,

[00:40:37.31] spk_1:
that was the only reason why it happened. I had a good vision. I knew my story, I was willing to do the work. And the only way to make a movie at that time for me was to enroll Disney and to enroll Billy Crystal and Roland Jaffe was an Academy Award winning director, took me under his wing and it buys me and Henry Winkler, you know, the great actor and Fons and producer and director I had and and Michael Greer, who is an award winning editor, edited the film and

[00:40:57.29] spk_0:

[00:41:32.89] spk_1:
many people helped me make it into an awesome film. I’m I’m just 11 guy, but it took a whole village to make it happen. And if I wasn’t willing to ask for help, it would have never happened. And so that’s why I think it’s so profound is that anything you and I and and the listeners we want to create in our lives. It really comes down to having a clear vision of what it is we want and then go seek out people, why is smarter uh and ask for help. And I’ve discovered that that people

[00:41:34.07] spk_0:
want to help

[00:41:35.56] spk_1:
people find value and joy and their life’s purpose gets illuminated when there’s an opportunity for them to contribute and help. Another

[00:42:03.17] spk_0:
eric’s Epperson is keynote speaker, leadership and communication coach. He’s got that award winning film, the journey. You’ll find it all at eric Sapper Stone dot com Erica. Thank you very much again. What a pleasure! What a pleasure!

[00:42:07.65] spk_1:
You know, a rising tide lifts all boats. Thank you so much. I was a privilege to be here on your show. It’s a privilege to be your friend and I know you all these years and I’m grateful that we get to stay connected uh and and uh and and keep keep popping back into each other’s life,

[00:43:08.20] spk_0:
genuine pleasure indeed. Thank you very much ERic Next week. Inflection points in your non profits growth with Brooke richie Babbage! If you missed any part of this week’s show, I Beseech you find it at tony-martignetti dot com. Our creative producer is Claire Meyerhoff shows social media is by Susan Chavez. Mark Silverman is our web guy and this music is by scott stein, Thank you for that. Affirmation Scotty B with me next week for nonprofit radio big nonprofit ideas for the other 95%, go out and be great.

Nonprofit Radio for October 17, 2022: Wake Up Excited, Go To Bed Fulfilled


Eric SaperstonWake Up Excited, Go To Bed Fulfilled

That’s what Eric Saperston wants for you. He returns after many years to share his wisdom born of research over cups of coffee with some of the most successful folks on the planet. Plus there’s his book, “Live In Wonder.”



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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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[00:00:11.23] spk_0:
Hello and welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d get slapped with a diagnosis of dextrose acclimation if I saw that you missed this week’s

[00:00:32.52] spk_1:
show, wake

[00:00:56.60] spk_0:
up excited, go to bed fulfilled. That’s what eric Sapperstein wants for you. He returns after many years to share his wisdom born of research over cups of coffee with some of the most successful folks on the planet. Plus there’s his book Live in wonder On Tony’s take 2 18 reasons for bequests. We’re sponsored by turn to

[00:00:57.91] spk_1:

[00:01:05.94] spk_0:
pr and content for nonprofits. Your story is their mission turn hyphen two dot c O. and by 4th Dimension Technologies IT Infra in a

[00:01:09.89] spk_1:
box. The

[00:01:58.00] spk_0:
affordable tech solution for nonprofits. tony-dot-M.A.-slash-Pursuant D just like three D. But they go one dimension deeper. It is a genuine pleasure to welcome back eric Sapperstein to the show. He is an award winning winning filmmaker, best selling author, executive coach, keynote speaker and host of the new series, three things you may have seen him on the Today show CNN or headline news or in the new york times National Geographic or the Wall Street Journal. He continues to interview world leaders, tycoons, visionaries and pioneers to understand the common traits that make them successful. He’s at Erik Sabiston and at eric Sapper stone dot com eric welcome back to non profit radio

[00:02:07.49] spk_1:
Yay, Tony What a pleasure to be back with you my friend 10 years that some people would call that a decade

[00:02:49.41] spk_0:
10. It was, it was february 2012. Last time you were on we met at the thing called the next gen charity conference in new york city. Uh and I’ve been following you since I’ve got your film, we’re going to talk about, you’ve uh you’ve been living a life of Wonder. We’re gonna get to that book called Living Wonder. Um but I, I’ve got to ask you about wake up excited, go to bed fulfilled, give us some some, you know, we have a full hour together so no need to, no need to squeeze it all in here. But like high level, how can we wake up excited and go to bed fulfilled.

[00:03:33.96] spk_1:
Well, what a great question I think for me, first and foremost, you know, I grew up, my father before I was born had a stroke. He was 28 years old and he had a stroke Before that he was playing minor league baseball for the white sox. He was the top c you know, executive. My mom was a stay at home mother and at 28 my dad went into the doctor found out he was bleeding in the arteries, they had to do a surgery on him and he came out paralyzed on the entire left side of his body and my mom who was a stay at home mother became the breadwinner for our family. My dad crippled uh was really in dire straits and and depressed and had a real hard go. And then four years later I wasn’t planned, I had, I have an older brother and a sister that are six and seven years old. But even though my dad was paralyzed, he still had some things functioning.

[00:03:51.90] spk_0:
So I I

[00:08:29.90] spk_1:
uh I was because I was born as a, as a surprise and and came into the world with a father that was crippled, a father that was jaded a father that was angry and upset for not, you know, and rightfully so he he was, he was an athlete and a participate er in life and all of a sudden he was regulated to have to really crawl through the world and it wasn’t a pleasurable experience for him. And one of the great lessons that I learned from growing up like that is around suffering and there’s all kinds of suffering, they’re suffering that’s thrust upon you like being paralyzed and then there’s internal suffering, mental suffering. And one of my personal missions is to is to reduce suffering and increase joy in people’s lives. And I, I looked at my dad who was was struggling and I thought, well, he’s he’s he’s got a lot of wisdom and he’s very smart and I’m grateful to be a son and he’s not waking up excited and going to bed fulfilled. And that’s something that called to me, I wanted to do that. And so I out of college, I realized that I wanted to, to learn how to do that and not knowing it myself because it wasn’t modeled for me. That’s when I came up with this idea of traveling around the country and calling up the most passionate and successful people in the world and asking them out for a cup of coffee so I can learn from them how to wake up excited and go to bed fulfilled. And so I’ve learned a tremendous amount. And, and uh, I think that’s one of the reasons why people bring me out now to give speeches and coach executives and do all the things is to help people uh, do that. I think the world right now is for me from where I’m sitting. When I look at most people, I see most people going to bed exhausted and waking up tired and then they put that on repeat over and over and all of a sudden, you know, a week goes into a month and a month goes into a year and all of a sudden before you know, it, it’s been a decade of, of doing that. And I think that’s a tragedy. I think that a life is such a beautiful gift and that we’re here to live it. And I think it’s important to wake up excited and go to bed fulfilled and live every day, like it’s your last and a big part of that. You asked me, what can you do to do that? I would say three things in particular. One, I would say that it’s all about our language, that we use our language uh and the stories that we tell to shape and create and design our our life. And most people are using disempowering language uh to describe their life and they’re getting disempowering results. And if we use empowering language, we can have a better shot at creating empowered results. So we play a game called up the language and elevate the story and the higher we can tell, the better story that we can tell about our lives, the better our lives become. So that’s number one, Number two on what it takes to wake up excited and go to bed fulfilled. I would say it’s all about being really clear about the standards, guiding principles, values, definitions and commitments of who we are. One of the metaphors I like to use is that uh again, when I look around the world today, I see a lot of rudderless boats and we all know what happens to a boat without a rudder. You know, people have become rudderless boats and when a boat doesn’t have a rudder, it drifts, it’s at the whim of the elements, it, the news can impact it. A a story can impact it and people are being spun around. That’s why I think people are going to bed exhausted and waking up tired is because they’re unclear about what it is that they stand for and what I’ve learned from talking to the most successful people in the world is that they’re clear and they weren’t clear when they became successful, they got clear on the way because that became the rudder of their boat and they became the captain of their vessel and they were able to carve through all kinds of scenarios to be who they are because they know what their definition of success is. They know what their vision is, they know what their mission is. They know what the values that push and drive them to do what they do. They know their commitments. And I think one of the things that I’m seeing as I’m coaching all these executives around the world is that no matter how successful the executive has become, people need a good checkup, they need an opportunity to kind of reevaluate who am I, what am I what do I care about? What’s important to me and get really clear about that. And with that comes confidence, self esteem, velocity, ease, and power. And the third thing I would say that helps people wake up excited and go to bed fulfilled is definitely one of the big ah ha’s for me after studying the common traits of extraordinary people. Now for many, many years, one of the big epiphanies was that the people who wake up excited and go to bed fulfilled and live extraordinary lives for decades are people that have maintained celebrated and share their sense of wonder with the

[00:08:51.00] spk_0:

[00:09:40.02] spk_1:
that we have become a society that has become cynical and jaded and bored and disillusioned and all that is because somebody has sold out. Their sense of wonder. Wonder is a birthright that all of us have, every single child on this planet was born with a sense of wonder. It is our first value. It is about being curious and innovative and exploratory and living life is an adventure and some people are born with it and keep it and nurture it and celebrate it and go on to live extraordinary lives and other people, let like, you know, get punched in the gut and let the wind get knocked out of them. Let the wonder get knocked out of them, and then they become cynical and jaded and depressed and all those kind of things. So, I think this world right now, one of my big invitations is for everyone to do whatever it takes to reclaim their sense of wonder, That childlike curiosity, that all that playfulness and approach life from that place, it brings vitality, life force, and aliveness,

[00:09:57.25] spk_0:

[00:09:57.68] spk_1:
I guess ultimately, uh to answer your question, if you put all those together and a few other things, I think you have a greater chance of waking up excited and going to bed fulfilled.

[00:10:59.80] spk_0:
You make my synesthesia kick in. I I get I get some tears listening to you, especially the last the third, especially the third livin livin wonder that reclaiming that childhood curiosity. Sense of sense of wonder. Um, I, I have to share with you that I’ve been sharing your, I’m gonna call, well I’m gonna call it a mantra. Maybe it’s not your mantra, but the mantra. Wake up excited, go to bed fulfilled. Um, in, in my work, I am often talking to people who are 70 and over because I’m doing planned, giving fundraising for my clients who are non profits and they’re the people who leave the leave, the nonprofits in their wills and their trust and their life insurance. You know, they’re typically over 70 or so. So I shared this mantra with two women and they both, they both wanted to write it down. 11 was 84 the other, I told it to her on her 99th birthday. I was with her just a couple of weeks ago celebrating her 99th birthday and I told her about the, the,

[00:11:18.04] spk_1:

[00:11:18.39] spk_0:
The, the aspiration to uh, to wake up excited, go to bed fulfilled and both of them and she wrote it down. This is how a 99 year old remembers things she write it down. She would think about it and the 84 year old that was a phone conversation, but same thing she, she wanted to write it down. So it’s, it’s inspirational to folks who are over 84 and over and including a 99 year old that I shared it with. So it’s, it is uh, it’s such a beautiful aspiration.

[00:12:01.96] spk_1:
You know, it really came to me organically. I was, you know, you mentioned that I made a movie and out of college for those folks, I guess that, that don’t know about it. You know, I graduated from college and my, I, I had gone to college, not planning to go to college. I really was, that wasn’t really in my focus yet. I ended up going to school. And then not only did I go to school, I excelled, I became a student body president and fraternity president, a resident advisor. I ran the volunteer center, a big advocate. I’ve been volunteering for a long time.

[00:12:22.65] spk_0:
Where did you go to school and shout out

[00:12:25.22] spk_1:
to SAN Diego State, S.

[00:12:27.83] spk_0:
D. S. U SAn Diego State,

[00:13:17.75] spk_1:
you and the, and Grossmont College. Before that I went to a community college. I said, I did, I didn’t plan to go to college. I went to community college first, then went to SAN Diego state. And volunteering was, has been a part of my soul for a long time. It was when I was a kid. Volunteering volunteer for the special olympics. I ran the volunteer center. I ended up getting invited to run with the olympic torch because I was a volunteer uh, and volunteerism led me to being a speaker at the AmeriCorps conference, you know, for the martin Luther king national conference on service. Then I ended up meeting credit scott king and then I ended up meeting the director of the FBI bill sessions and then he introduced me to Governor Richards and Governor Richards introduced me to Henry Winkler, the Fonz. And then that led to a development deal with walt Disney Studios and then it turned our journey. We were traveling. I was I kind of jumped ahead but I was, I was

[00:13:19.97] spk_0:
gonna talk about graduating. Yeah, we’re gonna talk about Van life, we’re gonna get we’re gonna get great. But

[00:13:24.99] spk_1:
no doubt about it.

[00:13:26.00] spk_0:

[00:13:28.09] spk_1:
think people like to say I was Van Life before Van Life was a hashtag.

[00:13:31.54] spk_0:
Yes, before we even had hashtags,

[00:13:33.92] spk_1:

[00:13:35.50] spk_0:
was such a thing as a hashtag, it was a pound sign. It used to be a pound

[00:13:39.18] spk_1:
sign, It

[00:13:40.32] spk_0:
was a butcher, you were dead. A pound. Like three hashtag £3. And then that got converted to a hashtag and now pounds. I guess it’s just L. B. But yes, when, when pounds was represented by today’s hashtag you were you were living Van life.

[00:16:43.75] spk_1:
I was, I was indeed. So I guess for the for the just to recap the movie. So the movie where I graduated college I took and instead of getting a job because I felt like I achieved a lot in college and I wasn’t so ready to go get a corporate job or go to graduate school. I decided that I was going to take a year off and follow the grateful dead and work of ski season in aspen. So I took my golden retriever Jack, I bought a night I bought, I bought an old Volkswagen bus uh and the two of us set off across the country before I left my mentor in school challenged me and he said, hey eric, what can you do to make the trip more meaningful? I mean I get, you’re gonna go party and play, but you’re already good at that, What can you do that would provide value on this journey to yourself and others along the way. And he really dropped a great question that changed the trajectory of my life. And so I thought about it and I thought about my life and I thought about how my father was crippled and I grew up in a house like I did and I thought about wanting to, to wake up excited and go to bed fulfilled and what that would look like and how can I do that? And then I read this quote that said to know the road ahead, ask those coming back. And that quote stuck with me and I realized that if I wanted to live an extraordinary life, the quickest and best way that I could do that would be to go to talk to people who are already living extraordinary lives and study the common traits motivating factors and guiding principles that enable them enable everyday people to, to produce extraordinary results. And so I had this vision that I’d call people and then I set off on this cross country adventure not knowing if anybody would say yes or that I could do it. But at least it gave my, my, my journey a sense of purpose. So I set off across the country and maybe some of you might have seen me and not remembered because how I funded my trip is, I would pull into rest areas with my Coleman stove and I’d set up my dog and my bus and I jammed some jam some tunes and I sold what I called back then sexy kind grilled cheese sandwiches made with love for $1 off my Coleman stove for gas money and dog food and people would walk up to me and just tilt their head like a dog that’s confused and just like, what are you doing? And I would tell them that I graduated from school and I’m traveling around the country and I’m calling it the most powerful people in the world and taking them out for a cup of coffee and how I’m funding my travels by selling sexy kind grilled cheese sandwiches. How many sandwiches would you like? And uh, some people called the cops, uh, some people, uh, you know, turned the other way and other people thought what I was doing was cool and they started buying my sandwiches. And then not only did they buy my sandwiches, some people, they would give me $5 because they thought, what I was doing was cool or 10 or 20. And, uh, a few times I even got some $50 bill once, uh, $50 bills for two pieces of bread and some cheese, which is pretty incredible to get $50 grilled cheese sandwiches. I guess that’s, that’s what a college education, right? That’s, that’s what a college education is all about. Learning how to market $50 grilled cheese sandwiches,

[00:17:57.29] spk_0:
It’s time for a break. Turn to communications crisis Communications, did you see the pr and communications train wreck That was in the Los Angeles City Council just very recently racist remarks, followed by attempted apologies that managed to work in justifications, ignorant comments, tone deaf remarks. Do you have a crisis? Communications plan? Do you foresee a potential crisis even worse? Can you head it off? Turn two can help you with either of those with anything related to crisis? Communications, either planning or taking care of one turn to communications. Your story is their mission turn hyphen two dot C o. Now, back to wake up excited. Go to bed fulfilled.

[00:19:29.68] spk_1:
So, I got a chance to get to talk to, you know, travel and make some money and then people were giving me, uh, when they found out what I was doing, they gave me names and numbers. Even the people that they knew, oh my God, what you’re doing is cool. We, you know, I was telling them, I’m bridging a gap between young people and wise elders and, and do you know any wise elders. And then people would say, oh, you know who you need to meet is, you know, max Cleland, he’s a Georgia Secretary of State and triple Amputee and a war hero and he’d be great. Or you can go to my cousin’s Bernie Marcus, the founder of Home Depot, you could, you could meet him, he’s really great. And my, my my my sister in law is Kathy thornton who’s a United States astronaut, the first woman in space and you should meet her. And so all of a sudden I got names and numbers of people plus I was cold calling people and and calling corporations and calling all types of folks and saying, can I take you out for coffee. And then lo and behold, I was interviewing some of the most extraordinary people on the planet and then was encouraged, what what what are you doing? And then, uh, realized that we were capturing the living oral history of extraordinary people. And then we were encouraged to get a video camera and document our travels and then we went across the country for four years, shot over 500 hours of footage interviewed over 200 of the most extraordinary people, from Billy Crystal to jerry Garcia to jimmy carter to Maya Angelou to on and on and on and met all these incredible people documented uh, their wisdom and expiry and then ended up making a feature film that we got a deal with Disney and then that movie, we sold our short, we made a short film first and we sold it at Sundance Film Festival and then our feature one South by Southwest and then off to the races. We went and we had a hit on our hands that were in theaters all across the country to sold out shows. Oh, you have it right there.

[00:19:50.66] spk_0:
So we’re

[00:19:51.37] spk_1:
really blessed.

[00:19:53.19] spk_0:
I, my DVD winner the audience award at the Atlanta Video Film and Video Festival 2001, winner of the most memorable film award, South by Southwest Film Festival 2003. You gotta get your, you gotta get your copy of the DVD. I’m holding it up for, we’re only folks are only hearing us, but I’m holding up my copy for, for eric The journey, The film is the

[00:22:49.57] spk_1:
journey, the journey film. Yeah, you can, you can, you can get access to that at Living Wonder dot com or eric Sapperstein dot com. Yeah. The movie, it turned out that, you know, it was in Barnes and nobles and Hollywood video and uh, netflix and all that. And it really, it’s impacted people all all around the world and it’s, it’s been a real blessing. There was a little bubble gum and shoestring operation. Uh you know the little book, the little engine that could I think I can I think I can. I think our movie was like that and then it ended up really um inspiring and and impacting a lot of people and why I brought up the movie in the first place was that you were sharing with me, how you shared um wake up excited and go to bed with these really incredible clients of yours and the impact it had. And I was saying that that phrase came organically uh to me, I was I had done this travel. I we I picked up three other travelers and we went around the country interviewing people and it’s the story of our own dynamic and what it was like following a dream and and and being on this adventure and meeting all these iconic people. And then there was a moment where I was in a we were camping in the snow up in Oregon and I just looked at the camera, Kathleen, our cinematographer puts the camera on me and it’s towards the end of our journey before we went home to even watch footage and figure out how to make it into a movie. This was well before that there was just while we were still on the road and Kathleen put the camera in front of me and and started asking me, you know, things that I’ve learned from taking this adventure and I just looked at the camera and said, I just have one question to ask people and that is are you waking up excited and going to bed fulfilled if you are you’re doing the deal and if not what are you waiting for? And that became the last line of the movie. Uh and I’ve been living it ever since and asking people that question everywhere I go because the question is so powerful to me because it’s either one or the other. Somebody looks at that question and goes either I am waking up excited and going to bed fulfilled and that’s a celebratory life and other people ask themselves that question and they’re like dang it. I’m not and if you’re not, then it’s time to set a course to make that happen. Life is such an unpredictable thing we just learned from inside the pandemic and everyone, it’s our birthright. I believe it’s our birthright to wake up excited and go to bed fulfill.

[00:23:17.11] spk_0:
We have control over a lot of things in our life. The folks, we surround ourselves with the choices we make personally and professionally um are, are are thinking, you know, you you you captured with you know our language using empowering language but our thinking about ourselves or the way we talk about ourselves and you know, these are things that we all have control over and including those big decisions in life. You know, you you can make the life that that you aspire to, but you just have to be conscious in in, in lots of things.

[00:23:43.32] spk_1:
Yeah, I think being conscious is important. I mean conscious is a big word, a scary word of, you know, an out their word, but I think ultimately what it means is being present. Yeah,

[00:24:12.55] spk_0:
thoughtful about your, your decisions, your choices, your actions. Again, the folks you surround yourself with. I think, I think the folks you surround yourself with, you know, uh do you, do you, do you spend your time with folks who are, who lift you up, who challenge you, who you whose company you enjoy or is it more folks that you know, are troubled that bring you down that are, that are needy. Uh you know, maybe some folks in your life that you don’t have a choice about, but a lot of choice, a lot of folks in your life you do have a choice

[00:24:18.76] spk_1:

[00:24:19.83] spk_0:
and I

[00:24:21.63] spk_1:
think strongly

[00:24:22.29] spk_0:
about the people you surround yourself with and spend

[00:24:38.30] spk_1:
time, I agree with you. I think the principal, the principal there is like attracts like, so uh let’s say I’m a cynical, jaded, frustrated person and, and and of course I’m thinking, you know, I need to hang out with more uplifting, powerful, inspiring people. But the uplifting, inspiring, powerful people aren’t gonna wanna hang out with you

[00:24:48.45] spk_0:

[00:25:58.26] spk_1:
you’re that person is taking energy instead of contributing energy. So it really comes down to who were being in the world and to to step up our game. I mean, both personally and professionally, I think one of the things that I’m doing now as as you know, as a coach, we specialize in coaching executives to achieve meaningful impact and amplify their personal and professional narratives and to amplify our narratives. That’s what we’re talking about here is amplifying the the higher our narrative can go up, the more joyous and fulfilled our lives are people are people are it’s amazing to me, it’s just incredible. Even top executives are using language that’s off putting, you know, in our world right now, in corporate America, we’ve become a culture that’s talking about inclusion, empathy, belonging, psychological safety, organizational health, all these things are important to create a very powerful culture and most organizations and their executives are using language that is outdated, They’re using language that’s Disempowering. They’re using language that’s aggressive. They’re using language that actually makes people recoil and they’re good people. The people that I’m talking to are good people, they’ve got great ideas and a powerful vision and they want to do good in the world yet, the language they’re using is actually sending people further away and if we start

[00:26:20.02] spk_0:
like what eric give us an example or two of of this Disempowering type language

[00:26:38.23] spk_1:
great uh here’s here. We talk about distinctions a lot. One of the distinctions that we talk about that’s super powerful as a leader is our people talking from the eye versus the you.

[00:26:44.23] spk_0:

[00:26:46.05] spk_1:
Most people, what do you think I are? You

[00:26:50.56] spk_0:
what do most people do I’m

[00:27:05.20] spk_1:
talking about? So there’s a leader could be a leader. Leader. An organization gets up and starts talking to his people for her people about what’s going on in the organization. Is that leader using I language or you language?

[00:27:11.35] spk_0:
I think they’re probably using more I language. I would like to hear more. We language

[00:27:20.34] spk_1:
you can use we language that would be a nice evolution. Uh, I would say just from from our research and what we see is that

[00:27:29.17] spk_0:

[00:27:30.32] spk_1:
all, you

[00:27:31.41] spk_0:
you people

[00:27:34.38] spk_1:
are ewing all over each other,

[00:27:36.07] spk_0:
people, You

[00:28:15.24] spk_1:
know what you need to do. You need to follow this. You need to you need to you need to you need to you need to you need to, you need to And then even if it’s good, even if it’s well intended, they’re using the word you on people and people get frustrated. They get they get it, they feel attacked, they feel confronted, they feel like you’re judging them the word you is challenging. Way better for an executive to turn around and say, hey, this was my experience, this is what I need, this is what I would like to see happen. This is what I want and that way I get to tell my story and you get to be enrolled in my story, possibility in my story.

[00:28:17.25] spk_0:
What about inclusive we language we together

[00:28:25.26] spk_1:
even better. Even better. Even better.

[00:28:26.35] spk_0:
But it’s

[00:28:34.64] spk_1:
careful. We as a difficult one because we can be a crutch. People can use the word we when they really mean you and it’s different. All right. Get a little dangerous.

[00:28:38.26] spk_0:
Okay. You have to be sincere about doing things together. Moving ahead

[00:28:44.94] spk_1:

[00:28:45.67] spk_0:
together. Yeah, be sincere to be genuine about that. All right. Um, here’s

[00:29:44.39] spk_1:
another one. People say people say, you know, a lot people will be in a conversation to go. We learned we learned this the other day when we were, we were interviewing an I. T. Guy Yeah, to work with us and we took him to dinner and we had a piece of pizza and then he was sitting there. We just learned, we just, we just learned, you know, we were just thinking about this distinction came up with this distinction around I versus you. And then uh my my lady and I were at dinner with this guy and he starts telling this story to us. He’s like, hey, you know when you’re in Vegas and then you’re out partying all night and then, you know, you drink too much and then you pass out and then you find yourself in a hotel room with a black eye and there’s two dudes there that you don’t know and then your wallet’s gone. You know what I’m talking about and Sarah and I are.

[00:29:45.84] spk_0:
So we we

[00:29:47.38] spk_1:
we we actually we actually don’t know what you’re talking

[00:29:56.22] spk_0:
about. I can’t say I’ve had that experience to know it happened in Seattle once but never in Las Vegas,

[00:30:34.98] spk_1:
right? Not for Las Vegas only in Seattle. But what what happens in Seattle stays in Seattle so we don’t talk about but you get what I’m saying. So that’s just one example. But there’s so many examples around and also just you know, another one is that executives and in all of our lives, most people are talking about what they don’t want to have happen. We spend an awful lot of time talking about what we don’t want. I don’t want us to screw up. I don’t want us to miss the deadline, I don’t want us to do. And most people are always talking about what they don’t want. And to me that’s language in the off position. Talking about what you don’t want. Powerful inspired conscious leaders are talking about what they want. They’re actually speaking their possibility into the world. They’re inviting people to go where they want to. But that’s what a leader is is to lead us towards where we want to go together instead of talking about what we don’t want. Most people are talking about what we don’t want. We’re coaching executives to talk about what they do want

[00:31:20.53] spk_0:
10 years ago I I asked you what what it was that what was the number one thing that distinguished those who are successful from those who were not successful and I’m gonna ask the same thing, not as a quiz, but I’m just curious if if over time this this may have evolved because you’ve done hundreds of interviews since we talked 10 years ago um what what do you think is the number one thing that uh distinguishes those who are successful from those who are who are not,

[00:33:02.23] spk_1:
I’m remembering our conversation from 10 years ago. Uh I’m remembering that question and I’m remembering the answer that I gave them so I’ll give the answer I gave them and then see if a new one pops up now. But the answer I gave up then was when you asked me what separates those who achieve from those who do not. My answer back then was based on an interview that I had with the president of coca cola Donald Keogh who was arguably the most successful uh Ceo in the world with one of the most recognizable brands in the world. And I asked him that question and I said you know, Mr Keogh what separates those who achieve from those who do not? And like many of the guests, he looked at me and said well eric what do you think it is before, before he’d answer he’d asked me and then I’m thinking well it’s having a vision uh finishing what you start having good communication skills rattled off a few answers and he goes oh those are all part of the soup that you know makes it all possible but what I think and then again just the most powerful recognizable uh ceo of in the world at that time one of them looked at me and he said eric what separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. We think asking for help is a sign of weakness and it’s actually a sign of strength and that our vulnerability and willingness to learn and enroll people into a vision is what makes visions come true.

[00:34:39.04] spk_0:
It’s time for a break. Fourth dimension technologies I. T. Infra in a box. It’s the I. T. Buffet. You remember this, you choose what you need, what fits in your budget and you leave the rest on the buffet line, in the crushed ice like multi factor authentication, firewall, additional security beyond the firewall help desk an I. T. Assessment with their I. T. Info in a box. You choose what’s appropriate for your org. The info is on the listener landing page at tony-dot-M.A.-slash-Pursuant to mention deeper. Let’s return to wake up excited. Go to bed fulfilled. That is what you said 10 years ago I’ve remembered it, I’ve used it from time to time and you brought vulnerability into I I absolutely agree that vulnerability in a leader is a sign of strength, a sign of confidence that they’re willing to expose themselves and perhaps their organization’s vulnerability to others, rather than wrapping up tight and appearing invincible and all knowing, which is which is an uh an unachievable state. Um so has it has it evolved you do you feel now that was Mr Keough’s answer and you adopted it? Do you think it’s it’s changed you do you personally see something different through all the through all these through this decade? Since

[00:35:02.88] spk_1:
you know, I think now what I think, I think that is, no doubt, I think you just said some really great things that want me asking for help is great. I think vulnerability. I think we wanna we wanna follow people who are accessible, approachable that they’re that I I can relate to them.

[00:35:23.74] spk_0:
I think that yeah

[00:36:28.08] spk_1:
and and yeah, I was I was with somebody yesterday who was talking about his executive teams and he’s like man, I love those people, I would do anything for him. I wanna, you know, and it was that and I know why they want to do that is because the people there are right there with them. They’re not better than they’re willing to do the work. They’re willing to get dirty with them. They’re willing to admit their own foibles and their own mistakes and they’re willing to and I think creating a culture of vulnerability like that breeds more vulnerability, it inspires more vulnerability and it creates community. Um I think my answer now uh what separates, those who achieve from those who do not now are leaders that genuinely care about the people they’re serving? Make really care, care about your health, your vitality, your wellness, your happiness. Uh and really yeah, are willing to listen. I guess that would be that, I guess that that’s my answer. People, what separates those who achieve from those who do not is one’s ability to listen well

[00:37:06.82] spk_0:
and then you’ll hear people’s uh you’re you’re here, you’re here, you’ll hear other people’s vulnerabilities, other people’s needs. And I think the genuine excelling leader, can I want to say something strong that accommodate can can support those, support those needs here. Those vulnerabilities work with them, help people uh excel in their strengths and build up their build up their weaknesses, their weak areas. And

[00:39:07.04] spk_1:
and as a guy who studies communication, I think there’s three things that want to happen in every communication exchange with someone that people want to be number one, they want to be seen two, they want to be heard and three they want to be appreciated. And if we can do those three things in any communication exchange, we’re winning. And I think being a good listener enables that to happen, I get a chance to really see somebody and we talked about being present, and that’s a big one just being able to be with people be with people wherever they are looking in the eyes, being able to have empathy and compassion and and understanding and really hear people hear people’s stories even the ones that are different than yours even with people that that you disagree with, can you still listen and hear them and let them so be able to be seen So you get a chance to really listen and hear them heard. You get to really take in what they’re saying. Even if you don’t agree, even if you don’t think it’s the right path, even if you’re not into it but still give people dignity and respect for sharing and then appreciate them, value them, understand them, be grateful for them. And then even if it’s like as a leader people come and tell me, oh you know here’s a great idea then you know, it may not be the idea that I think is the right time at this moment and here’s another you know, great distinction that people are using right about communication distinctions around language, most people use the word. But a lot if you go and study people right now a lot of people are using the word but and they’re using the word but all the time even when they’re comparing two ideas they actually believe in. And so for me, most people that are leading right now when I talk about language being off putting some leaders gonna hear somebody’s great idea that they think is awesome and they’re gonna go yeah, yeah, yeah. But and then they’re gonna pivot all that does is diminish what that person just said, shut them down and make it feel like they’re not as important. And now let me tell you what I think is important. The whole idea of improvisational comedy. It’s based on the principle yes and

[00:39:20.78] spk_0:

[00:40:30.80] spk_1:
and way better than no, but most people out there are no buts if you’re a nobody and you’re listening to this right now, I invite you to give up No, but and start becoming a yes and it doesn’t cost you anything and it’s more inclusive. It’s more honoring and it builds community. No, but just does the opposite. So if I listen to somebody pitched an idea to me, that’s not really what I think is the right time for me. I’m gonna be like, wow, that’s fascinating. And and then I’m gonna pivot versus no. But let me tell you what my ideas and and you talked about humility. We talked about vulnerability. Another thing of humility, right? That goes with asking for help. But it’s also just willingness to, to not always have all the answers. We don’t have to pretend that we have all the answers. And so for us, uh being humble, somebody pitches me an idea and I don’t think it’s a great idea at the time that they pitch it. But two weeks from now their idea could come into full focus and it was a great idea. One of my guiding principles. I like to play with is uh I like to remind myself this phrase could be good, could be bad too early to tell.

[00:40:35.94] spk_0:
It’s it’s open minded, you know, it’s, it’s, it’s possibility

[00:40:39.65] spk_1:

[00:40:46.82] spk_0:
There’s something that could be, it could be fantastic, but you know, we just don’t know yet. I

[00:40:47.21] spk_1:
dare say Living in Wonder,

[00:41:24.10] spk_0:
let’s talk about what a beautiful I want to talk about the book. Live in wonder. Quests quotes and questions to jump start your journey first. Just reading the title, I happen to love alliteration. Uh this show I have Tony’s take to uh if you get jargon e we have jargon jail. I love alliteration. You’re not, you’re not a jargon. I’m not worried about that at all for you. But I do put folks occasionally in jargon jail. I love alliteration. So, quest quotes and questions to jump start your journey. That’s a great subtitle of the book for me. Um live in wonder what, what I know the book is available at eric Sapperstein dot com. But what are gonna be? What are people gonna learn about, livin wonder these handwritten pages, What are we gonna get?

[00:42:32.94] spk_1:
Uh thank you so much. You put people in jargon jail. I’ve been really blessed my neighbors, Woody Harrelson and we spend a lot of time doing all kinds of fun shenanigans and he’s one of the funniest and smartest people I know and he’s an incredible storyteller and a phenomenal joke teller and it’s a privilege to be around him and our friends and they’re always cracking jokes and telling great stories and it’s, it’s, it it’s almost nerve wracking to be around such high quality, um, uh, presenters and performers. The image I have is when I was, you know, jumping, jumping rope, there’s like, you know that rhythm, there’s a rope and everyone’s talking and sharing a joke and then, and then it’s going and then all of a sudden, you know, I want to tell a joke and then kind of jump in and if I tell a good joke, you know, the ropes still going and you know, and I didn’t miss a beat. Other times you jump in and all of a sudden joke doesn’t really go well and then everyone kind of just like, you know, it’s so, it’s so loud in a room like that because everyone is so good at telling jokes. So it’s just like, and then all of a sudden you put people in jargon jail, would he likes to put people in joke probation. All of a sudden he looks and I get there, it’s like eric joke probation and all of a sudden I’m, you know, I get joke probation a lot.

[00:43:00.55] spk_0:

[00:43:13.04] spk_1:
sometimes, you know, it’s, it’s, it’s it’s a high risk game, but you know, for the times, you know, it’s like being a professional baseball player, you strike out a lot, but every once in a while, you know, you hit the ball and people, people invite you back to dinner, you

[00:43:13.77] spk_0:
can offer woody joke jail.

[00:51:26.51] spk_1:
Well I thought, you know, my favorite thing is to put him, he’s so good at it. And every once in a while he flubs and I get to all of a sudden go, oh joke probation for you. And uh, it’s, it’s really fun. It’s uh, one of the things that, one of the principles that, that I’ve really come to live by is a rising tide lifts all boats and being around, you know, I live on a farm now, uh, with uh, a bunch of people that, that live on the farm, we have 280 acres out here and it’s just extraordinary. I do. And, and, and just being in community has taught me so much. I, I grew up in a condo in san Diego and and moved to Atlanta and I’ve lived in venice beach California and I’ve, I’ve been relatively isolated even though I’ve been, you know, popular created things. I’ve lived in big cities where you know, I might know a neighbor or two, but for the most part, I’ve, I’ve, you know, been been more independent now. I live in a place where I am with people and that has been another big growth for me is 2-1 live where we’re planting food uh, in feeding people and eating food from the land and learning about sustainability and regeneration and soil and uh some really healthy practices and what it’s like to, to be in community and and how communities as well as organizations and not for profits and families thrive is by contribution. We become a society of consumers. Most people like to take, you know, what’s in it for me. And really thriving communities, thriving organizations, thriving families are, are, are shifting that they’re upping the language and elevating the story to instead of what’s in it for me, they’re asking themselves, hey, how can I contribute? How can I make this better? What can I do to provide value? And that has been a secret sauce for sure. To answer your question about the book live and wonder, uh, that came, that came to me because of my travels. I was um, I didn’t have it early on when you met me. I was really um, coming off of meeting all these extraordinary people and getting invited to give speeches for Nike and coke and general mills and ups and ADP and United Way and all these. And I was doing opening and closing keynotes in front of, you know, big audiences and I was, I think one of my, my talents is that, you know, I can look at everyone that I’ve interviewed and I can tell you at least one, probably two or three lessons that that person taught me and I could go give a speech and I can interview the executives of a company, find out what values are important to them going in my arsenal of stories of people who have met and then shuffle the deck, pull out a picture of this person and a picture of this person and a picture of this person and then that’s my speech. I can share these really great stories that will relate to the organizational culture and inspire them to even do better when I would be done with these speeches. Uh, you know, the audience would be really gracious and um, they would, they would engage in questions with me and they would, you know, ask me different things about the movie or what I shared about what not. And every once in awhile there’d be somebody who would raise their hand and and say, hey eric, you know, I really get that you’re, you know, you did this cool thing, you met all these cool people and you’re able to share all these great stories and lessons from leadership lessons and communication distinctions from all these wise people that you’ve met and you’re doing a great job of it And I loved it and I’m just curious, you got to go on this adventure and you did something that most people never get to do and you got access to all these big brains, uh, an extraordinary people. What did you deduce that was, that was the commonality. I, I know that you can tell me a story about jimmy carter when you met Spike lee or whoever it is, but I want to know what, what did you learn and for years I would be up there going, you know what, I don’t know that I have that answers yet. And it was a little awkward because I wanted to have an answer, but I didn’t have it. And it took about six or seven years after the journey. There’s a great, there’s a great line by Khalil, the poet, Khalil Gibran, who said as the mountain to the climber is clearest from the plane, as the mountain to the climber is clearest from the plane. What that means to me is that when I was on the mountain traveling, all I could see was what was in front of me. And I only had the perspective of what was in my immediate surroundings and things became clear when I got to leave the mountain and be on the plane and look back up and see where I traveled. And I think that’s for all of us, we get a chance to, you know, in the moment, we can only do the best we can in the moment. A lot of wisdom, A lot of clarity, A lot of understanding comes after the experience is over then we get a chance to kind of look back at where we traveled. Then that’s where we get to deduce some really great takeaways. And so for me it took a while, it took me six years of being on the plane, look back at the mountain and then all of a sudden I was on a surf trip to Costa rica and I had an epiphany and the epiphany was that the thing, the greatest commonality, the greatest, aha. The thing that all these extraordinary people, whether they were a world renowned architect, a world renowned horse trainer, they were a president of the United States, they were a ceo that took an idea from a garage to being super successful. The common out or a rock star, all the commonalities that these folks had in common. The number one thing is that they still were excited and open and willing and innovative and exploratory about life. They were just willing to like they, they showed up in a meeting and they’re like, I don’t know, let’s try that, Let’s figure this out. What do you think? And it was just, it was this big light bulb that went on going, wow, there is this idea that we were all born with a sense of wonder. It’s the thing that is our life force. People who live and wonder have their light turned on and it’s bright and we like to be around those people, it’s contagious, it’s uplifting. It’s inspiring to be around people that are still learning and growing and then there’s a whole bunch of other people who are like, know it alls and let me tell you how that’s not gonna work and you know, that’s never gonna happen and blah blah blah and they’re talking even that what I’m saying, the example I just gave those are people talking about what they don’t want, it’s never gonna happen. It’s not gonna work. Those are people talking about what they don’t want. It’s the negative part versus talking about, hey, I’m not, I’m not coming from some fairy dust land, making anything, making a movie, writing a book, doing a speech. It takes work. And it’s not like I just get to go poof just because I’m using inspiring language, things happen, man, it’s still hard. I get to go into a meeting instead of going, this isn’t gonna work. I can go into a meeting and say, hey, you guys are all very smart, can you all look at this idea and share with me anything that you think might be in the way of our success and then we get to explore those things that might be in the ways that we can turn those into the on position. But instead of going, oh, that’s not gonna work. And let me tell you why it’s not gonna work or people that go into a meeting and say, you know what, yeah, you know what the problem is, I don’t care about what the problem is, I want to know what the solution is and let’s figure it out and then maybe we won’t even, maybe not even work, but at least we’re focused on the solution. And then if we discover it’s not it it’ll reveal something else that will take us on another adventure that will bring us closer to the thing we want. Anyway, so this whole idea about wonder is that the people who are waking up excited and going to bed fulfilled are people who are living in wonder. And wonder. The thing about wonder is that it’s not something that needs to be taught. It just needs to be remembered.

[00:51:29.57] spk_0:

[00:52:03.96] spk_1:
just have to get quiet enough to remember what it was like when the world didn’t take away our joy. We got to reclaim our power instead of, you know, all the cynics and all the people that said, you couldn’t do it for all the people that were mean spirited and all the people that hurt our feelings. Just be able to go, okay, well I’m not gonna let you win. I’m going to reclaim that sense of wonder. I’m gonna go back out in nature and I’m gonna sit and look at the sunset or I’m gonna go look at the birds or I’m gonna go look at a stream going by and remember how magnificent this place is. I’m gonna stand up. I’m gonna just right now, I’m gonna stand up and put my arms up in the air and lean back a little bit and go woo and remember that I’m floating on a ball that’s rotating through space. Right now.

[00:52:17.40] spk_0:
We are

[00:52:18.13] spk_1:
sitting on a ball rotating through space and we’re, it’s incredible. Or that even right now, you and I are talking through zoom technology. This is crazy. I can see you, you can see me, you’re in, you’re in the Carolinas. I’m in Maui hawaii and we’re having this conversation. This is incredible.

[00:52:35.44] spk_0:
I like to think

[00:52:36.15] spk_1:
about, man. I, I send a piece of mail to somebody and all of a sudden within a couple of days or weeks it arrives somewhere. That’s incredible

[00:52:46.16] spk_0:
to get on a

[00:52:46.60] spk_1:
plane and space for

[00:54:21.28] spk_0:
55 cents for 55 cents. That piece of mail. It’s time for Tony’s take two, 18 reasons why bequests are the place to launch your planned giving program. It’s on the blog at planned giving accelerator dot com. Uh, give you a couple of them. There are 18 of them in the article. Like the one that says, bequests are the most popular big planned gift by far, um, that you don’t have to educate your donors, that you don’t have to educate your staff. That these gifts by will charitable bequests will build your endowment. So there’s five of the 18, 5, 5/18, whatever that fraction. You can’t reduce that fraction down, but 5/18. All right. You think I would give you an even third, right? Your listeners, you deserve, you deserve 33%. So let’s go with number six out of 18 deeper donor relationships. There’s a third of them. That third and the other two thirds you will find on the blog uh planned giving accelerator dot com. You click blog. That’s how you get to the blog. Of course. So I hope you check that out for the 18 reasons. And that is Tony’s take two. We’ve got boo koo, even more than boo koo this week, but loads more time for wake up, excited. Go to bed fulfilled with eric Sapper stone.

[00:57:00.94] spk_1:
I think one of the things about wonder a close if you want to get access to wonder in your life, really start pushing and leaning in, not pushing, but leaning into more gratitude. Being grateful, Being grateful for being grateful for all. Being grateful for technology, being grateful for your friends, being grateful for your wife, being grateful for your husband. Being grateful for your employment, Being grateful to be of service, Being grateful that you have all four arms and legs that you can use. Be grateful for your ability to communicate, Be grateful, be grateful for it. All gratitude brings direct access to a sense of wonder. A sense of a sense of marvel. A sense of astonishment. So you ask what the what the book will do. So the book came out of this epiphany of going, okay. I just realized that the people that are extraordinary in this world have maintained, celebrated and share their sense of wonder with each with each other in the world and that’s powerful. And then I realized, oh my gosh, I now have a responsibility. I just I went on this quest, I went on this adventure, I went to the top of the hill, I figured out this idea of, wow Wonder is something I went and checked in. I went back and interviewed my guests and checked in because I didn’t, if I go back through all the transcripts, there wasn’t wonder really talked about one, because I didn’t have that in my lexicon to even talk about it and to and this is the real fascinating part is that the people that I were, the people that I was interviewing, they didn’t bring up wonder because it wasn’t a success strategy, it was who they were being. Mhm. They weren’t using wonder as a way to be successful, they were just being wondrous. That’s just innately who they were. And it was just how they rolled through the world. And then I got to go back and check and I remember talking to um steven Tyler from, you know, the band Aerosmith and I, and I leaned into his ear and I and I said, you know, uh you know, I’m just curious, you know, I’m exploring the idea the idea of the important role wonder plays in all of our lives and he looked around and and just looked back at me and uh with sparkly highs and just said, oh I could write a whole book about that and it is true. And I went and talked to all these incredible people and they said, oh my gosh, you’re right. Eric wonder has been a major part of who I am in the world. I thank you because I didn’t even think about that as part of my thing. It’s just who I am being and my invitation is definitely to, to to to to reclaim your sense of wonder so that you can attract more wondrous people in your life.

[00:57:50.05] spk_0:
I’d like to give you a chance to drop some more names so that folks have an even wider, you’ve already talked about jerry, Garcia and steven Tyler and jimmy carter uh and Henry Winkler. Uh I’d like folks to get a sense of, you know, your of your the breath of your, breath, of your your your interviews, your your folks that you’ve we’ve tapped the minds of

[00:58:08.64] spk_1:
uh let’s see, I just interviewed Daniel Pink, who was an amazing author, he was a speechwriter for Al Gore with left Politics and then started writing really incredible books. He wrote a book called dr he’s got a new book out um around regret. He’s very powerful. Just interviewed him. Just interviewed Pat Simmons from, from the band, the Doobie Brothers. That was great. He’s the guy that wrote, oh Black Water, keep on,

[00:58:24.11] spk_0:
keep on shining on black, Okay,

[00:58:27.66] spk_1:
yes, drop a

[00:58:28.85] spk_0:
couple more drop a couple more.

[00:58:55.48] spk_1:
I well, I just I just interviewed him, just so you know, I just interviewed him. He was just inducted into the Music Hall of Fame. They were just on their 50th anniversary tour. And uh and I asked Pat Simmons, I said uh what are three things you’ve learned about songwriting? And Pat said three things I’ve learned about songwriting, Number one, uh keep it simple, Number two, uh write about what, you know, your own experience, basically. And number three, don’t bore us get to the chorus.

[00:59:06.61] spk_0:

[00:59:09.42] spk_1:
brilliant. Okay, who else? Who else have I interviewed?

[00:59:13.57] spk_0:

[00:59:31.87] spk_1:
we interviewed, just interviewed Diana Nyad, who’s a world record swimmer. She’s incredible. Um And let’s see, I’ve interviewed the founder of the Ritz Carlton. I’ve interviewed the chairman of UPS. I’ve interviewed um oh yeah, how

[00:59:40.99] spk_0:
about going back, going back to uh your your your four years in the van comes to mind there. I know jimmy carter was part of that, part of that cadre,

[01:03:03.23] spk_1:
jimmy, jimmy carter was incredible. I interviewed uh back then Governor Ann Richards, who was incredible from texas. I interviewed ken Keesey, who wrote one flew over the cuckoo’s nest and merry prankster. I interviewed Billy frank Jr, the head of the indian Fisheries Commission. I interviewed hazel Wolf, who was a 98 year old environmental activist poet, Maya Angelou. Um yeah, that’s a pretty good. It’s been incredible. I’ve interviewed so many people and and those are all iconic names, you know? But I’ve also interviewed farmers and I’ve interviewed teachers and I’ve interviewed a lot of people that you’ve never heard of. Um and uh yeah, and and I and I also interviewed, you know, thousands of young people when I was on my journey. The whole premise of the journey film was to bridge a gap between young people and elders. So I interviewed all kinds of young people from all you know, every area of life and would would interview them and ask them what they were struggling with and then figure out, you know, what that was. And then I’d go to the top of the food chain and go, hey, my this is something my friends are struggling with. Do you have an answer for that? And that’s how we bridge the gap between those that want to learn and those that want to teach. I don’t think I fully answered your question about the book. You know, you’re you’re saying what what what does the reader get from the living Wonder book? You know, what the what the reader gets one the epiphany of of living Wonder that that was that that was the origins of why I felt inspired to write the book. And then the book is about the reader and you know, less about me, more about the other as one of my principles and it was the books less about me more about the other, more about the reader. I tell you a little bit about my story in the beginning. Uh it’s quest quotes and questions to jump start your journey. The quest part of the living wonder book is I realized that I could write I can write a book about my story in my life and all that I learned and that’s cool or I can write a book that is less about me more about the other. And it gives people who read the book a chance to take their own journey. And that was more compelling to me. Instead of me writing and telling you about my journey, I wanted to inspire people to take their own journey. And so the book, the opening part of the quest is for anyone that’s reading the book to pick five people in their life That are people that they respect and admire and are looking at that person’s life going man, I want more of that you know and and it could be anything, it could be, I just got married and I’m newly wed and you know bill and Nancy Schmidt down the road have been married for 60 years and they’re cute as a button and I want somebody to write that person’s name down and then go interview that person. Have you and your couple go interview that wise person to find out the values they live by the struggles they’ve endured and what advice and counsel they give you to better prepare yourself to model their behavior if you want to become a ceo go interview Five C. E. O. S. And I wouldn’t just go interview anybody. I’d go interview really successful. Happy uplifting whatever it is that you want to emulate and go talk to them if you want to build a boat go talk to boat builders whatever it is, still pick five people in your life that you admire and respect that you want more of. And instead of sitting back coming up with you know I can’t do it. I don’t know how to do it. I don’t have the credentials I’m not sure blah blah blah blah. Be more empowered and go look this is what I

[01:03:20.92] spk_0:
want. I’m

[01:04:33.03] spk_1:
not sure how to get there. I’ve never done it before. Okay I’m gonna go look in my world whether it could be your neighbor or somebody famous doesn’t matter to me. Pick five people in your life that you want more of that in your world and have the courage to ask him out for a cup of coffee and learn. And so that’s the first part is that everyone gets a chance to pick people in life that they admire. That’s the quest. The quotes are all these quotes that I’ve used to keep my own heart and mind open. So so I shared those quotes. They’re really inspiring and uplifting to people and then the third part is the questions and they’re all they’re all the questions that I used to interview my guests? So you can use those same questions to interview somebody or you can come up with your own people use the book to actually go do all kinds of amazing things that we’ve gotten stories from all around the world where people actually go take the book, they pick somebody, they say I just got this book, they go interview that person and their life changes. It’s been phenomenal and it’s been uh it’s been a really a pleasure to have written a book that has impacted so many people. So I if it’s something that’s, that’s calling to anybody that’s listening, it’s it’s a yeah, it’s it’s it’s it’s based similar to my movie. It’s based on the principle to know the Road ahead. Ask those coming back then anything you want to learn about, anything is an inspired conversation and a cup of coffee away

[01:04:59.93] spk_0:
and it’s it’s jump start your journey. I mean, you had the journey, you had the journey of the film, you had your journey, its quest quotes and questions to jump start your journey. Could you, could you share one of

[01:05:06.56] spk_1:
your, that’s me, that’s me using that, that’s me using your in a good way. I hope your

[01:05:09.02] spk_0:
journey. What’s what’s one of your quotes? You you have a bunch of, you said you have a number of quotes that you live by. Can you share one of your quotes with us?

[01:05:22.40] spk_1:
Uh You want you want a personal quote that I’ve written or a quote from the book. Which one are you asking?

[01:05:27.75] spk_0:
Oh well, I was looking for one from the book.

[01:05:30.96] spk_1:

[01:05:31.74] spk_0:
are personal. Those are personal quotes though, aren’t they in the book?

[01:05:34.74] spk_1:
No, those are quotes from people

[01:05:36.98] spk_0:
from other people that you’ve you’ve used. Okay, uh Can you share I want I want folks to be inspired about the book, share a quote. Can you share a quote from the book?

[01:05:47.45] spk_1:
I can hear. Let me uh

[01:06:00.66] spk_0:
Okay, well while you do that, because I put you on the spot now, you gotta go actually, he’s going to his book. What what better source for quotes from the book than than the book. And uh we go ahead.

[01:06:21.97] spk_1:
Yeah, I’m thinking about which uh I think this is this is my favorite. I think this has to do with uh one of the things that I learned on the journey is

[01:06:25.05] spk_0:

[01:09:11.47] spk_1:
important it is to be yourself. And that most people uh that’s that’s a challenge. Most most people are so highly influenced by other people’s impression of who they are, that they would sell out their sense of wonder, their authenticity, their sense of adventure, all kinds of things to conform uh to what other people think and the people who get up excited. Go to bed fulfilled. Live extraordinary lives are more committed to their principles. They’re more committed to their values. They’re more committed to who they are and what they say they’re going to do in this world and they can’t please everybody. It’s one of the common things that there’s no doubt you cannot please everybody. And when I set off to travel the country in my van selling grilled cheese sandwiches and asking that I was gonna call up people and take them out for coffee for a long time. I had to be ostracized and judged and uh ridiculed and had to endure people’s uh projection onto me. It wasn’t, doesn’t feel good, it doesn’t feel good to be to have that happen. And if I allowed myself esteemed to be contingent upon what other people thought of me, I’m done. And so, having the courage to speak, my possibility into the world is something that I invite everybody to have. It’s it’s to be able to just be you unapologetically and to trust the process being you. And this is one of my favorite, this is how we opened the book. Um there’s an author, super uber successful author, Dr Wayne dyer, who, that was another one of my interviews. Uh I came out to visit him. He lived here in Maui and uh, I came out to visit him and then I ended up staying uh and moving from venice beach to Maui after that visit. But he’s extraordinary. He passed away, but he was extraordinary. And he said this about Oprah Winfrey and this is how I open up the living wonder book. Uh many years ago, Oprah Winfrey was interviewed about her life many years ago, Oprah Winfrey was interviewed about her life and asked whether she had known that she would become one of the most powerful women in the world. She explained to the reporter that when she was a little girl, someone asked her what she wanted to do with her life. She answered by saying that she didn’t know, she just liked talking to people. The person quickly retorted, well, you can’t make a living doing that.

[01:09:40.75] spk_0:
We can learn a lot from the negative, the negative, the down the deputy downers uh, around us and to uh ignore them and and move ahead with our own journeys. Uh you know, you you seem to like three’s what what is this series? Three things.

[01:11:12.59] spk_1:
Three things, you know, after somebody who has interviewed people for the majority of my my life and certainly my my career and had made a movie, you know, I would interview people and spend days interviewing them and then have to go back and watch all that footage. I was looking for a way to to capture the living oral history of extraordinary people and do it in a succinct and refreshing way. And what we came up with was This idea of three things and I didn’t realize that at the time it was really, again, a real, just organic unfolding. I’m a storyteller and I study stories and I asked people to share their stories and I think about the basic tenants of storytelling, the basic tenants of storytelling is a set up, a conflict resolution, a beginning, a middle and an end. And if we adhere to that structure, we’re telling a good story and knowing that I thought, well why don’t I help that along? I’ll ask people to share with me a three things question so that they frame it with, here’s number one, here’s number two, and here’s number three. And it turns out that that is a magical formula that we are able to tap into some of the most iconic minds and ask them what their three things are and they nail it out of the park and they share three incredible insightful messages and they’re sticky and they’re powerful and they’re

[01:11:34.19] spk_0:

[01:11:59.89] spk_1:
and that’s what we’ve created. So we’ve created a new series called Three things uh, with eric’s Apperson and I’m interviewing iconic legends and uh, we’re, we’re capturing that now and we’re cataloging a whole bunch of those. And I think we’re gonna begin releasing those, uh, in early 2023. So many folks are uh, uh, you know what, right now, we’re in negotiations with a few folks uh, with some agents and managers to figure out the the outlet of where it’s going to ultimately be, what I’d like to do is if anybody has been inspired by what’s happening today in our chat and we want to be connected to the three things series to come to eric Sapper Stone dot com and sign up for our newsletter. Our fans will get it first.

[01:12:27.88] spk_0:
Okay, okay. And the reason I say you, you seem to like three things threes because you have the series, three things I asked you had to live in one house, you have to wake up excited and go to bed fulfilled. And you cited three things, you have a game called, Three things

[01:12:42.86] spk_1:

[01:12:53.05] spk_0:
want, you want, you want to tease the game, This is all at uh eric Sapperstein dot com or, and, or Live in Wonder dot com. But I, I connected connected to the game from this Eric Sapperstein site, but I think it goes over to living wonder but a game called three things and then, and then we’ll wrap it up. What’s the three things

[01:13:22.96] spk_1:
That you’ve been so sweet? I’m so, I’m so grateful to be asked to be on the podcast with you. I’m grateful for our friendship. I’m grateful that we got a chance to meet 10 years ago and that we get to still be in relationship and check in with each other now and you know, thank you for including me into your world and uh, one of my favorite sayings is when you drink the water. Uh, remember who dug the well, so thank you for digging such a huge well and being of service to so many organizations. Uh, tony You’re, you’re, you’re a bright light in this world.

[01:14:26.68] spk_0:
That’s very thoughtful. Thank you. And uh, to give you back some of a phrase that you used, I think you are contagious, uplifting and inspiring is Erik Sabiston. Alright, so you can learn about the series. Three things for that. You go to ERic Sapperstein dot com. Uh, the book Live in Wonder quests, quotes and questions to jump start your journey. Also, ERic Sapperstein dot com for the game. Three things I believe that’s at Living Wonder dot com, but you can get to one from the other, uh, the movie, the journey. That’s at eric Sapperstein dot com. I believe you gotta get the DVD the journey. So, eric what a pleasure to be connected for all these years and to uh, Have another and even much longer conversation than than our 10 or 12 minutes we did in uh, in 2012 is a real joy. Real pleasure. Thank you so much. Thank you. Thank you for what you’re doing. Thank you for sharing yourself your ideas. Thank you.

[01:14:42.03] spk_1:
Thank you. Thank you. Um, uh, let’s not wait another 10 years for us to connect.

[01:14:47.88] spk_0:
No, well not you’ll, you’ll be on, you’ll I’ll have you back because I think people are gonna enjoy hearing from you.

[01:15:33.22] spk_1:
Well what if you know if anybody out there, anybody that’s been listening. Thank you so much. Thank you for the role you play uh in the nonprofit world, I think you are champions uh and uh light workers and uh change agents. And I just I I applaud all y’all just thank you for for for contributing and and making the world a better place. And if there’s anything I can ever do, whether it be uh coaching uh you or coaching your executives or giving a virtual talk or a a talk in person to your organization, uh please call on me and I’d love to help and be a part of your journey.

[01:15:46.44] spk_0:
Erik Sabiston at Erik Sabiston and eric Sapperstein dot com next

[01:15:46.85] spk_1:

[01:16:44.06] spk_0:
I’m working on it. I promise I won’t let you down if you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. And by fourth dimension technologies I. T. Infra in a box, the affordable tech solution for nonprofits. tony-dot-M.A.-slash-Pursuant four D. Just like three D. But you know, they go one dimension deeper. Our creative producer is claire Meyerhoff shows social media is by Susan Chavez. Mark Silverman is our web guy and this great music is by scott stein, Thank you for that. Affirmation Scotty B with me next week for nonprofit radio big nonprofit ideas for the other 95 go out and be great

A Taste Of Nonprofit Radio



— Naomi Levine, executive director, NYU Heyman Center for Philanthropy and Fundraising
— Seth Godin, author & thinker
— Craig Newmark, founder, craigslist & craigconnects
— Andrew Noyes, when he was manager, public policy, Facebook
— Aria Finger, COO, DoSomething.org & CEO of TMI
— Ami Dar, founder, idealist.org
— Charles Best, CEO, DonorsChoose.org
— Marc Ecko, CEO, Ecko Enterprises
— Majora Carter, public radio host
— Eric Saperston, chief creative officer, Live In Wonder
— the music of Scott Stein

Nonprofit Radio, February 24, 2012: Take On Teens, Pursue Your Hero’s Journey & Going Greater Into Google Search

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

Interviewing Aria Finger at NextGen:Charity 2011
Aria Finger: Take On Teens

Aria Finger, COO of DoSomething.org, gives ideas for motivating teens and finding their passion points to get them engaged in your work. (Pre-recorded at last year’s NextGen:Charity conference.)



Interviewing Eric Saperston at NextGen:Charity 2011
Eric Saperston: Pursue Your Hero’s Journey

Eric’s journey took him across the U.S. in a VW microbus, inviting 200 of the country’s most famous and powerful to coffee. Eric Saperston is chief creative officer at Live In Wonder, and he learned some amazing lessons over coffee. His story is told in the Disney documentary, “The Journey.” (Pre-recorded at last year’s NextGen:Charity conference.)


Maria Semple
Maria Semple: Going Greater Into Google Search

Maria Semple, The Prospect Finder, and our regular prospect research contributor, goes deeper into Google search. How do your search results differ when you’re logged in or not logged in to Google? Plus, advanced search tips. It’s a short course on search to help your prospecting.


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but a small budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Here is the link to the audio podcast: 080: Take On Teens, Pursue Your Hero’s Journey & Going Greater Into Google Search

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Dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host it’s february twenty fourth, twenty twelve if you were with me last week, then you would have caught my guest, penelope cagney. She was she is the author of non-profit consulting essentials. What non-profits and consultants need to know. We talked about how to make the relationships with your consultants work, whether they’re helping you with fund-raising governance management or something else this week. Take on teens. Are you finger ceo of do something dot or ge gives ideas for motivating teens and finding their passion points to get them engaged in your work. This was pre recorded at last year’s next-gen charity conference and pursue your hero’s journey. His journey took him across the u s in a vw microbus, inviting two hundred of the country’s, most famous and powerful people. Two coffee, eric sapper stone is chief creative officer at living wonder, and he learned some amazing lessons from from those coffees. His story is told in the disney documentary the journey this is also pre recorded, a tte next-gen from last year and also going greater. Into google search. Maria simple, the prospect finder. Our regular prospect research contributor, goes deeper into google search how do your search results differ when you’re logged in or not logged into google? Plus advances? Search tips on google it’s a short course on search to help your prospect research between those segments, it’ll be tony’s take to look at some outstanding posts from my block recently, we’re live, tweeting the show we do every week, use hashtag non-profit radio to join that conversation on twitter. The show is supported by g grace corporate real estate services, and i very much appreciate their support. Right now, we take a break, then we’ll return turned with the first of my next-gen charity interviews. Take on teens, so stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, are you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Very happy now to give you a pre recorded interview from next-gen charity conference last year, take on teams with aria finger here’s that interview welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven we’re at the tribeca performing arts center in downtown manhattan, and my guest now is aria finger she’s the ceo of do something dot or ge in that responsibility, she covers marketing and cause campaigns, finance, business development at do something, and her message today was about inspiring young people and that’s what i’d like to talk with you about are you welcome to the show. Thank you so much pleasure to have you here. What? Thank you effusive generally welcome that’s great. So our audience is small and midsize non-profits why don’t we start? Just generally do you think they’re doing everything they can to bring young people to their cause is well, i hate to answer that, no, but i would have to say that not-for-profits heir not having enough fun. Young people are not going to be involved in social. Change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people. Look so otherwise. A fifteen and sixteen year old, they’re better things to do. If they have xbox, they have tv. They have their cell phones. Okay, on dh when you say young people, do you do mean teenagers? Is that to us? Young people is twenty five and under. But our target market is teenagers, and we think that’s a really untapped resource. Okay, but obviously the future of social change is in today’s teenagers. Course. Okay, um so what is it? Do something thing doing tio that we can learn from? Well, i think a few things to one is using technology. So a lot of people, when they talk about cell phones, they talk about mobile aps. They talk about iphones that have about blackberries. Young people don’t have those things. Young people have boring old regular cell phones that text message. So and they send thirty, three hundred text messages every month. So let’s use that is that is that the average thirty seven receive more than a hundred girls. In forty two hundred girls are crazy, so why not use what they already do? Lets go where they are, let’s go into their hands into their backpacks, wherever they keep their cellphones to get to them onda second thing is, i would just say use their passion points, so don’t tell them what to care about. If they care about sports, i find out what derek jeter’s causes or find out what dwayne wade’s causes and you something they’re passionate about to get them even more excited about, you know, the cause and the work that you’re doing, whether it’s sports, music, entertainment, whatever. Okay, if we want to be in the within the forty, two hundred mics for, ah, sixteen year old girls text that we want to stand out, what do we need to be texting them about? How should we be approaching them so we can stand out in this message? You know, one hundred fifty messages a day, i think just by texting them, you’ll be standing out because so few not-for-profits air really using mobile to the best of your abilities, but i would say ask for something a lot of people when they take someone, they just push out. Hey, we’re doing this hey, come volunteer here and they’re not expecting anything from you, so treat them as part of your organization, asking their opinion. Ask him with you. They want you to do ask them what they think. It’s better just expect a response because teenagers like to talk a call to action. So teenage called to action? Yeah, but you want something back from them and engage them in that conversation, do you? You actively survey text message over the text has a link to a survey or something like that. We don’t do a link to a survey because they mostly don’t have smart phones. But so a great example is last week we sent out a text that said, what do you think of college? A it’s? You know, awesome. And i’m excited to go be over her price, not worth it. See, i have no idea, and we sent out one hundred thousand people and we got sixteen thousand people to respond and our sixteen percent so amazing just immediate response rate. And then we were able to send that out to the young people and say, hey, you know, this is what your peers had to say. Let’s have a discussion right now about education and poverty in this country, you know? Okay, how else can we use text? What else should we be doing? Diving deeper and help non-profits think about the details of their own promotion and branding and what they could be doing. Well, the other thing is, you need to get a short coat. So for instance, if you are, you know sloan kettering, you’re short code could be cancer or cancer sucks or cancer bites or whatever you want. But you need to figure out what that short coat is. And then wherever you go, if you have any advertising on taxi tops or banners or wherever you can say, you know, text cancer sucks. Teo a number, you know, three, eight, three, eight, three is do something short code. And then even if people don’t have the web right with them, they can sign up right on their mobile phone, no matter where they are. Concert event, volunteer event. Whatever. Okay, excellent short code. Give us one more. One more thing that we ought to be doing. Well, the last thing do something doesn’t dio because we don’t fund-raising anyone, twenty five are under, but i would talk teo the mobile giving foundation, and see if there is an opportunity for you to use text to give or any of those platforms, whether it’s at a fundraiser or just in general, if you have any public service announcements or anything else in the mix, all right, now you just said something very interesting do something does not fund-raising twenty five and under now presumed that you weren’t fund-raising among fifteen sixteen year olds, but your why not under twenty five? And why are we talking about engaging youth if if you’re not engaging under twenty five for fund-raising because we just we don’t believe in it. We want our young people to take action. We want them to donate genes. We want them to create awareness campaigns. We want them, tio, you know, advocate for music, education and so fund-raising it’s awesome, but every other not for-profit in the world is doing a lot of it so we can leave. It altum okay, okay. Other other calls to action clearly. Exactly. You also mentioned passion points. How are we going to assess what the passion points are for the teams that were trying. Teo, bring, bring, bring into the family. I mean, first you can ask them, but you can also look at, you know, why pulse or any other source out there that gives you teen trends of the moment. So last week you would see that the hunger games was the biggest trailer to hit, you know, tv ever and teens are really crazy about this book and this movie. And so how can you use hunger games, which is ah, movie about sort of oppression by the government and lacking freedom of speech and all these actually teachable moments? How do you use that? To get young people to get involved in what you’re doing? Just follow pop culture. Okay, okay. Let’s, follow pop culture. So where where should the forty and fifty year olds who want to engage the fifteen and sixteen year olds be looking that they have sites they never even heard of? Where should we be going to follow team culture? S o they can email me and ask and i’ll let them know. Or like i said, why pulse dot com it’s a great place to go and it’ll letter. Why? Why, yes, pulse and it sort of is the pulse of teens technology cause and they will give you they have a daily email and they’ll tell you sort of everything that’s going on in the teen space and that’s actually where i get a lot of my information. Ok, is there another suggestion? Where else can we look? We’re struggling where people are parents and maybe even grand parents, but they don’t know how to connect with their grandchildren at on this level. What else besides wipe all? Well, i mean just you can just go to basic things you can see. They’ll say what the biggest opening weekend was for a movie that came out. You can see what is on the itunes top ten list and all of those which is publicly available. You know, you could do a quick google search on you know what teens are watching and reading these days? Oh, teen choice awards, people’s choice awards any of those award shows that people are doing then you know, who’s hot in the teen world. Okay. And try to find the connection between what? What is? Trending and what your work is i mean, there’s always going to be that exactly every day at ten o’clock do something. Does this thing oppcoll tenant ten and so we have ten minutes at ten a m where the whole office comes together and we talk about what’s going on in the news. So, like, you know, we check out the new york times, cnn people dot com whatever and try to relate anything that’s trending in the news to cause on how to make that relevant to teenagers. So any time you can sort of hook onto new stories that teenagers care about, you’ll be able to give your organization’s message legs that it didn’t have before. All right, i’m gonna stop. There were stopped on legs. Are your finger? Are you? Finger is seo do something. Dot org’s he’s. A terrific suggestion. Really very valuable advice. Are you? Thank you very much for being a yank you very much. Pleasure. This is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. Are you finger? Thank you again. Thanks. Bye. You didn’t think to get independent. You’re listening to the talking alternative network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Now i have for you another next-gen interview with eric sapp. Kristen pursue your hero’s journey he’s a very interesting guy, very interesting journey here’s that interview welcome to tony martignetti non-profit radio live coverage of the next-gen two thousand eleven charity conference. We’re in lower manhattan at the tribeca performing arts center, i guess now is eric sapp wriston his film is the journey, which is based on a trip that he took around the country cold calling ceos, entertainment icons, authors, artists, global leaders and taking them out for a cup of coffee and conversation. Except kristen, welcome to the show, tony. Glad to be here to play pleasure to have you. You must have learned a lot, and i listened to you when you’re onstage, and the one that caught me was one of the people that you spoke to was volkswagen mechanic. If you were driving a volkswagen, won’t you tell us a little about your story? And that way we’d get into what the volkswagen mechanic share? You bet you know, i graduated from college and i decided i was going to take a year off and follow the grateful dead and work of ski. Season and aspen and challenged by my mentor to make the trip more meaningful, i decided that when i wasn’t following the dead and work in a ski season, i was going to call up some of the most powerful people in the world and take them out for a cup of coffee. And ah, as john steinbeck, who wrote a book called travels with charlie, said, sometimes you take a trip and sometimes the trip takes you, and this trip has taken me well beyond what i even could have imagined. I spent four years on the road. I picked up three other travellers. We learned how to use a video camera. We shot over five hundred hours of footage interviewed over two hundred of most extraordinary people on the planet ended up getting a development deal with walt disney studios, turned our journey into an award winning feature film that played in theatres, and he put us on the today show, cnn, new york times and launched us into an international speaking career and brought you tony martignetti non-profit radio also, you know which it is mentioned that in your credentials, well, that’s, because i was just about ready to say that cause that’s that’s now, i think the evolution of this journey has now brought me to this moment. Thank you. Equally is amazing. Is the other movement who was the mentor in your life? You know, i met a college professor who has gone on to be one of the top leadership consultants in the world, dr tony smith. And when he was getting his master’s thesis, i ended up walking into a speech communication class. And that meeting ended up changing the trajectory of my life. He was the one who stood for me to be greater than i thought i could be. You interviewed? Well, you met you sat with jimmy carter and no jerry garcia’s. Well, but i’m really intrigued by the volkswagen mechanic because you mentioned him just as an aside and on the stage. And i’m really interested in what he or she shared with you. You know, when you have ah, nineteen, seventy one volkswagen bus. One of the nice things about that is you get to meet lots of volkswagen mechanics on a journey. And you know, the breakdowns are are super important and valuable. And you know when i met this mechanic. The thing that really struck me is that that the journey was never about, you know, ceos or necessarily, you know, becoming financially successful. Though i met many people who are financially successful. Ah, the definition that we carried with us for, uh, the criteria in which we wanted to meet people was, are they getting up in the morning, excited and going to bed fulfilled. And this particular volkswagen mechanic that we met in houston was just he ran his shop like the ritz carlton. You know, you sat down to give you a cup of coffee. Really made sure that you were well taken care of. And i was just moved by his passion. He loved what he did and you know, the that he was really who he was being that really struck me. It just reminded me that you don’t have to. And i guess that really relates to the to the non profit world. Is that it’s? You know, success is what you measure. You know, it’s what? You determine its successful. A lot of people think that success is something in the future where if you accomplish enough things, you do enough things that someday you’ll be successful, but i tend to believe that success is with you right now, doing today and every day excellently, whatever it is you’re doing and then sooner or later you may get a reward which you may interpret a success, but it’s only a reward for doing excellently, whatever it is you say you’re going to do, and this volkswagen mechanic really just showed up with that level of excellence and compassion and and it just it was really moving and recognizing to that success isn’t from external sources were, as you said, where we most people are enjoying success right now, just not recognizing it. It doesn’t have to be recognised externally and brought to you, but that were in it right now. Totally one of the things that that i to on all the time is that success is what we measure, right? So my invitation to people is always tio to get really clear about what your measure of success is and don’t let other people dictate what success means to you. So for example, i’m a big fan of the hero’s journey and you know, if you if you go down a path that’s uniquely your own by definition, you can’t be successful unless retroactively. And what i mean by that is that if you’re a real estate agent, and this year you sell thirteen homes and then next to you sell fifteen homes, well, we can measure that your three home was more successful than you were last year, and everybody gets that. But if you are on a heroic journey in which you are following your instincts and you’re going down a path nobody has trod before, then you can’t be successful unless retroactively because there’s nothing to measure because the people who love you are trying to measure your success, and right now, it’s unclear what you’re doing. And so even the people closest to you, the ones who love you the most, were tried to guide you off of that path because they want to guide you to a place they can actually understand and measure. So if you for me, for example, when i was talking about, you know, i was traveling around the country, and i was telling people that i was going to call the most powerful people in the world and take him out for coffee. Nobody understood what that was going to turn out to be. You know what that was going? So everyone tried to advise me against it. Now flash forward a few years later and my movies playing in theatres and i’m on the today show. Then people go that’s, what you’re doing now, now you bring back the elixir. You bring back the goods, though community goes, oh, now we see i believed in you all the time, but it’s that space in between and i think that space in between prevents many people from living extraordinary lives because people are afraid of being judged and and misunderstood and ostracised. But i think if you’re on the hero’s journey, that is just par for the course with their ah categories of sort of lessons that you learned, they thinks fit into some generalized lessons that that that you share with people and you’re from your conversation after meeting after meeting to hundred the most extraordinary people on the planet. I mean, obviously people have asked me to try to come up with some of the commonalities of successful people. And so mike white, my question just is so if you’ve heard it a million times, nothing it’s not all insightful is really, really not much to it your your question is a shallow question your question is, equally is profound. You know, if i if i thought about a couple of salient messages that i’ve i’ve learned from the people that i’ve met, um one it’s it’s super important to trust your instincts toe to meditate, to be quiet, tio, to listen to that voice inside and trusted, you know, when you ask people oftentimes some question they go, i don’t know on my follow-up is well, if you did know, what would it be? You know, it’s like it’s your ultimately the journey is you against you and to get really clear about what you’re up to in the world. Oh, and and trust yourself. I think another lesson i learned from these amazing people is is teo be humble and to ask for help that if you can figure out what the what is thin, go seek out lives people and get the how and i think on stage you shared with the audience that that was one of the primary lessons that seeking help, but we’re it’s not about ego it’s about the people you bring around you. Yeah, you know, i think that it prevents people from living extraordinary lives if they get their ego out of out of whack. You know, i’ve done so many things in my life and and i don’t really have any credentials to do any of them. And so, you know, i’m very clear about what my vision is and then sought out people much smarter than me to help guide me and that people love to do that. If you’re passionate and you’re clear, you could get access to the most powerful people in the world that will give you insights, direction, support, money, resource, arses. But you have to be willing to ask for help, you know, i interrupted you. Go ahead. There were some some common lessons. You will understand you. Another common lesson is finish what you start. You know where it we’re a culture of easy starters, but very few finishers and tenacity is a great value. And even if your friends are advising you against that path, it depends. You know, i guess there’s another insight there too. And that is be really careful on who you’re taking counsel from. There are a lot of cynics out there and people who have gone and have not pursued what they believe is their higher purpose and out of good intentions, they will try to guide you away from that. I didn’t listen to just anybody. I went to talk to people who are getting up in the morning, excited, going to bed, fulfilled, who had been successful over multiple generations, who have done extraordinary things. And when they told me to jump, i’d say how high. But if i met somebody else know doesn’t mean that cynics can offer you a great insight i took, i took insight from everybody i could be on a bus and all of a sudden, you know, a city bus, and somebody offered me a great pearl. I’d like thank you and a za counterpoint to this, the cynics and naysayers or some of my best allies, because i’m an optimist and i tend to look for what’s possible and the people who are cynics are looking for whats not possible and often times if you’re open to hearing them, they could point out something. That you’ve missed and also make that part of your plan. So i i’m just i’m a sponge. I listened to everybody, but then again come back to my own intuition and and then now choose i love your inspiration toe follow what you believe in, take advice, but you would stick to that that path i mean, tenacity, the passion sort of things that you you got when you invited the audience to yell out, you know, what does it take to be successful too? I forget i don’t member how you phrased it, but a cheese or what virality what separates those who achieve from those who do not know and the audience rattled off. You know, ten answers from courage to communication, teo having a vision and and the differentiating factor for me was what separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. Ask others for help. I’m gonna leave there. Alright, tony it’s been a pleasure. Thanks for let me sit. And for anybody that your listeners are interested, we have a website which is www dot live in wonder dot com l i v i n w endy r and there’s tons of videos, and we have a new book on living wonder, and we have our movie, the journey, and and we’d love to get a message from me, there’s, a contact us button. And right now we have a campaign to inspire the world to live in wonder. So if you’re out there living and wonder, please let us know we are eric sacristan. His film is the journey there’s, much more to his story, and you’ll find it at live in wonder. Dot com. This is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. I want to thank eric sapperstein again, sitting down with us, tony it’s. Been a pleasure. Thanks for my privilege. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take two at roughly thirty two minutes into the hour my block this week. I don’t know what’s on my block this week, i’m recording this twenty february twenty fourth show about three weeks early, and i don’t know what’s going to be on the block when you’re listening to this. So i’m going to point you to two recent posts that have gotten a decent number of comments one was share my optimism for twenty twelve i’m always optimistic at the beginning of a new year, and this one is certainly included really doesn’t matter that we’re in the midst of a recession. I’m still just optimistic at the beginning of every year, and a bunch of people agreed with me so you could see that post share my optimism for twenty twelve another one that did pretty well was say thank you before you have to. This was the story of a one of my credit cards that got compromised and the card was canceled and i had a few automatic payments on it and the companies that i had those payments with, along with their requests for the new number the new credit card number. They had started thanking me, but they had never done that before. And i had been a customer of theirs for, like, five or six years for each of them. So it just got me thinking that they’re not really thanking me out of gratitude there thinking because it’s embarrassing. Now, if they don’t thank me when they’re tryingto get the new number and just get back into my pocket so that didn’t sound like genuine gratitude and ah, and i blogged about it. So that’s ah, that post is called say thank you before you have to. These are both on my block at tony martignetti dot com note the new girl tony martignetti dot com and that is tony’s take two for friday, february twenty fourth, the eighth show of twenty twelve with me now is maria simple, the prospect finder, our regular prospect research contributor she’s, an experienced trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donorsearch prospects now, ria simple. Welcome back. Thanks a lot, tony it’s, great to be here with you again. Always a pleasure to have you were talking about going greater into google search this week. Google search results have changed very recently. What? What’s what’s up there? Yeah. You know, i thought we might devote some time talking about this because i started seeing headlines in some very reputable publications like mashable. Dot com and the headline read, google merch is emerges search and google plus into social media juggernaut. And then i read another article through comes stant contact that said, google blurs the lines between social and search. I got to thinking about what would the impact be on the overall prospect, a research community where in most cases are first place we turn to for information on individuals, foundations, corporations, whatever is google, right? I think. And i found something that said in september of two thousand eleven, google represented sixty percent of all searches that was that was, according to experian hitwise. And so i got to thinking about what is all this going to mean? So let’s, break this down a little bit first, just to kind of give people a little bit of background, you know, google set up something called google plus so their own social media network okay? And i kind of didn’t pay too much attention to it for a while, and i knew that eventually i would have to get on board and open up a google plus account, and not only for me personally, but for my business. Then i realized what the impact would be, whether you had this account or not in terms of your potential search results. So let’s talk about this a little bit, because in addition to google plus, which they say has now has ninety million users and they’re expecting it to grow very quickly. This is this is google’s expectations. Um then you couple that with what they recently just launched in the last few weeks, which is search, plus your world. So it impacts your search results, whether you’re logged into your google account or not. So i wanted to take a closer look at that, and i did some experimenting. And would you like to hear about some of the search results and how they were influenced us to whether i was lobbed into google or not? No, not really. I think we should skip that now, of course. That’s why we’re here? Of course we’re interested in your results. Yes. Ok, so what was interesting thing? First thing i did was i went ahead and i set up a search on somebody’s name who you’ve actually had on your show. And i wanted to see how the search results would differ because you and i are now connected in a circle in google plus, right? We are, i thought, well, let’s, see how the search results would be impacted now i love google plus, because i don’t know the name of the circle that you have me in, which is probably annoying pseudo friend, radio host. But you don’t know the name of the circle that i have you in either, which is why i don’t and it’s glamorous prospect researcher, but but that’s inside. So i have you in a colleague circle that’s, very thoughtful, very nebulous. Okay, all right, so but we are connected on google plus. So? So who did you search? So who did you search? Scott koegler actually had on your show talking about google, plus another regular contributor yet, and i know that you’re actually connected to him on google plus because i actually was able to see that he was in one of your circle, so you might be a perfect example for me to test. So i logged into i went ahead and i logged in, and when i put his name into the search engine without any parentheses, so again, i was not searching for the phrase scott koegler so it really picked up anywhere where there was mention of god or koegler is that how you do exact phrases? You do parentheses. Okay, we’re goingto get around. Okay. Later on, we’re going talk about advanced searches. Well, okay. And, uh the search results came up at two million three hundred sixty thousand. Now again, it wasn’t as a phrase, but it turned out that there were twenty personal results. So this is how google categorizes thie search plus results there your personal result? How do you tell personal from non part from the general right? So the personal results cama with a little icon of a person’s head. Oh, that little bust i’ve seen that ok? Is that? Does that little bust your personal results? Meaning that somebody in your world that you’re connected teo in in google has has shared something about this. So it turned out that all those twenty personal results, in fact, were things all shared by you, that that would make sense because there were things like your facebook posts on your on your radio show page, your block posts, etcetera, anywhere that now i only kind of printed out for myself is page one of the results. But anyway, those those twenty results all had to do with the fact that you had shared it. Which makes sense. And i pretty much expected that those results would look like that because of the fact that i knew going into it. You were connected to god. Okay, okay. So, interestingly enough, though, when i when i toggle off now, there is a way to to see your search results, um, so that you can opt out three result. You can see the results as if you weren’t signed in. Is that what you mean? Ok, so how do you do that? Talking right next to the top of the search results page, you’ll see the icon will have a little person’s head and right next to it, it looks like more of a a little circle of globe, i think that’s what it’s supposed to represent the globe? So if you click on that, then it filters out away all of those personal search results, and when i did that, interestingly enough, none of those for top twenty results came back at all connected to you, which means i don’t i don’t rank it all. I’m right in the global world. I’m nothing so in the global world, yeah, and and and it’s even more depressing when i want to tell you about my search results on plan giving and prospect research, but anyway, we’ll get to that a moment so very interesting anyway, that that that would happen that way. So my takeaway on that is make sure that you have an opportunity, whether you’re you know, especially if you’re logged into google while you’re doing your searches that you go ahead and you toggle off the personal search results so that you might get more of those relevant results because don’t forget, when you’re doing as a prospect researcher let’s say, you’re you’re profiling an individual. This is an unknown individual, you’re not connected to them in any way you want. To be ableto have google bring back the most relevant results for you, and we’ll talk about how you can use, i think the advanced search page, which would be even more used as a prospect research so someone in an office they could accidentally be logged into their google plus are not a sort of locked into google plus, but just logged into google somewhere. Maybe they were just looking at a google doc or something like that some other property of google’s, and then they go into a search, they need to know that their search results are going to be personalized, and they might prefer to have the global depending on what the purpose of their searches but if they’re doing, if their office that they’re definitely gonna want to global, right do if they’re at home and their log into google and they’re looking for a fun restaurant or the best pizza place in the neighborhood to eat at, well, then they might want to incorporate their friends. Searchers are absolutely something like that because that now you’re changing the whole scope of why you’re doing the search. Okay, um, i’ll tell you that there’s a link. If you want to even share it on your block at some point, that gives a really good overview. Basic overview with some videos and so forth that google has put together and it’s at google dot com forward, slash inside, search forward, slash plus dot html, and i’ll send you that link, tony, that we can get that we’ll put that on the block. I’m sorry, we’ll put that on the facebook page. We’ll put on the show, i’ll shoot you that lincoln that would. That does provide a pretty decent, basic overview of what’s going on there. Now. One of the other things that i wanted to talk about was wade just talked about controlling what you see, but also i don’t think google is going to be you’re not going to be able to ignore google plus anymore. Andi, we’ll talk about this just for a minute. You mean, in terms of having your own account, we’re having our or non-profit having a non-profit having its own write what you would call a business pages, but why do okay? Because being now as a non-profit being found and the relevancy and so forth is going to come into play and it’s really kind of changing up the whole thing in terms of search engine optimization. So i think that no longer can people ignore google it’s just too powerful, too large and expected to grow the google plus, at least is expected to grow rather large, okay, and listeners can can listen to my interview with scott koegler excuse me, we talked about this several weeks ago about getting a google plus business page for your non-profit right, right, so that might be something they want to consider doing because they would want to, of course, be found and so forth, so that is definitely something not to be. Ignored so let’s talk about then what can you do with google ignoring the whole google search plus your world thing? Okay, why don’t you just introduce us? We have just about two minutes before break s so you just get a started and then we’ll come back, okay? Great. So what we’re going to do is talk about google advanced searches, which are extremely useful. How do you find out? How do you find the advanced search so well, i’ll talk about that in a moment exactly how to get to that. And then also setting up of google alerts could be their use oppcoll for a prospect, researchers so those are two aspects of google that you can use whether or not you are a google user on google, plus user or a google search plus your world use their again understanding how to utilize some of what we’ll call the you know what existed already old school, google style, and they would be very useful, awful okay, any prospect? Researcher? So the advanced search, how do we find that? So what you would do is that used to be easier to find, but at this point what? I would say is put your search term into into the google search box at the very and then you get your search results. He hit search, you get your search results at the very bottom of the page, you will see something that says google advanced search, and then i would suggest that you clicked through on that page and then that would bring back to you an entire new set of items that you could do a search on and filter your search results much further, so that they’re more relevant to what you’re looking for. Okay, so you find this on the bottom of the first results page that’s, correct cab called advanced search. I think, personally, i think that’s the easiest way to get results, and then we have just about a minute or so before no, we don’t really have much time for a break, so we’re going to take a break. And when we return, maria will return, and we’ll talk more about google advanced search tips. So stay with me talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martin durney non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Welcome back to the show. I’m with maria simple maria samples with me. We’re talking, going greater into google search, and we’re just about to get into advanced search tips. We we you know how to find it. What’s your first suggestion, maria with advanced search. Okay, so right before break, we talked about going in and just doing a search on, say, a kn individual’s name. So if you were searching doing prospect research on a person, you could put their name into the regular search box. I would highly suggest that you, when you do that, you put quotations around the name. So if we were researching tony martignetti, we would want to make sure that it had quotes around the names so that google didn’t pick up any search where the word tony or martignetti showed up, right? And now earlier you said it was parentheses. I’m sorry. What did i just say right now? You just said quotes. It is, quote, quote. So so sprint okay princessa steak before. Okay? Yeah. Quotes. Okay. I was wondering because courts are standard, but i thought maybe quote, quote. Okay, definitely quotation. Mark. Okay, so you’ll put quotation marks. Around the person’s name and then that will let google know you’re looking for that as a search treyz um when you then get your first paycheck search results all the way at the bottom, you’ll click on advanced search and then let’s say there are just way too many search results for you to want to filter through this advanced search page will do that leg work for you. There is a box called search within a site or domain and here’s what i suggest that everybody does their doing there prospect research you want you’re interested, of course, in knowing where somebody is connected in the nonprofit world or perhaps, uh, connected to their alma mater. Perhaps they’ve given a lot of money there, so i would normally when i do my prospect research, i would put the person’s name in and have have it filtered, bound out by dot or ge and dot edu, so i’ll perform the advanced search twice, so i would look for tony martignetti with quote and i would search for it and tell google hit back to may the on ly search results that come back with a dot or go after it and then i would do the search again with a dot edu i would be interested in knowing if your name is showing up on the web sites of any non profit organizations, it could very well be that i’m going to come up, and i think this happens to me all the time when i’m doing research, i will find if your name is ana non-profits website is having given on as part of their annual report, so if you’re listed on an annual report and let’s say you are in the president’s circle and you’ve donated at a level of, you know, five million and above tony let’s go big here. I was thinking that was kind of small example, go ahead, so five million and above, i’m at least gonna have a pretty good idea that, yes, tony is definitely a major donor here, very close he’s not showing up in the ninety nine dollars and below level. So it’s not going to give you an exact a gift that tony has made, but at least it’s going to give you the range that tony has made other organizations, and i think that could be particularly useful as you’re thinking about your approach to a donor and how much to potentially asked them for excellent and also if you did, as you said, the dot edu, then you could might find where they’re on the water is right, and maybe not even then ferilli donating to the alma mater, but that could be a piece of the puzzle that you didn’t have you just didn’t know, and maybe you are somewhat activewear here alumni association. Or maybe you go back to our alma mater and you do some speaking there, etcetera, and and it has shown up on their website, so anything connected to a dot edu where your name shows up? Of course, your name is it’s, probably not all that common in the united states, but if you were searching, you know, john smith, then this maybe not even quite useful, because you’re you’re going to come up with an awful lot of john smith who have donated to their alma mater. Interactive, etcetera? No, if you search my name under dot gov and you’ll find my prison record well, you have to go to the right state. Let’s, go in the right state. But i’m not revealing which which state that is that in which i have served the time. Okay, that’s. Excellent. So what else is there under advanced search so you can search down by date. So let’s say you’ve already done some research. You had previously researched a prospect. Maybe it was a year or two ago when you’re really just going to refresh the data so you can actually have google search back the results to you in the past twenty four hours the past week, the past months, the past year. So let’s say you’re just looking to get the most recent search results on an individual’s name. You can have it filtered down. Now they’ve got other different types, filters and so forth. But i think that in terms of a ah prospect researcher and the type of information they’re looking for, a donor prospects relevancy in terms of having the most timely information on then also where also they showing up in the non-profit space. Yeah. And also you might know that there’s some reason that some one of your prospect is in the news. So then you want to do something just within the past. Twenty four hours. You don’t want all the back history. That’s, right? Right. So if it really is something that’s just hit the news recently, you khun definitely have google filter down those results to just the past twenty four hours, which is particularly useful. Can we talk about google alert? You know what? We just have one minute left, so i don’t i want to i want to have you come back, which you were going to do anyway, because you’re you’re on once a month. So why don’t we devote some more time to that than just the one minute that we have now? Is there anything else that you can recommend about going going greater into google? Well, i think that i would encourage people to go ahead and sign up for a google account or a google plus account on just to really pay attention to what their search results are ta going on and off that little icon of the head so that you can see how the search results are going to be impacted for you and as much as possible, use the advanced search page, i think it’s going really filter down and get the most relevant results that you’re going to need for your own research efforts. Maria semple is the prospect. Find her you’ll find her at the prospect finder. Dot com and maria will look forward to talking to you next month. Ok, great. Thanks, tony. Thank you very much. My thanks. Also, of course, to aria finger and eric sacristan and the organizer’s dahna next-gen charity conference next week. Andy robinson and nancy washington on their book the board members easier than you think guide to non-profit finances your board members who don’t know how to read a balance sheet should listen. They can be taught it’s not that hard, and they’re putting themselves at risk and also your good work if they don’t learn how to read your balance sheet, keep up with what’s coming up. Sign up for our insider email alerts on the facebook page like us. If you like the show like the page, you can listen live our archive, you’ve taken care of the live, but if you want to catch us archive goto itunes, subscribe and listen. Any time on the device of your choice, you’ll find our itunes paige at non-profit radio. Dot net on twitter you can follow me and use the show’s hashtag use it widely the hashtag is non-profit radio the show is sponsored by g grayson company are you worried about the rising cost of rent for your organization? Do you need a plan for real estate that you’re non-profit owns gee grace and company will give you and your board full analysis so your real estate decisions are made transparently and thoroughly. George grace has been advising non-profits on their real estate decisions for over twenty five years. G grace dot com or eight eight eight seven four seven two two three, seven. Our creative producers claire meyerhoff sam liebowitz is the owner of talking alternative broadcasting and he’s, our line producer. Today, the show’s social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday one two, two p m eastern at talking alternative broadcasting, which you’ll always find at talking alternative dot com oppcoll you didn’t think that shooting getting depending. You’re listening to the talking alternate network. 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