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Nonprofit Radio for February 10, 2017: News From Accounting & LinkedIn Latest

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Yigit Uctum: News From Accounting

There are revised accounting rules you need to know and Yigit Uctum walks us through. Don’t worry, we’ll keep it interesting. Yigit is a partner at Wegner CPAs.

 

 

 

 

Maria Semple: LinkedIn Latest

Maria Semple

LinkedIn got a facelift — plus operational changes. Especially in search. What do all the updates mean for your prospecting? Maria Semple knows. She’s our prospect research contributor and The Prospect Finder.

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be forced to suffer the pain of sal pin jim fractious if i had to listen to you say that you missed today’s show news from accounting. There are revised accounting rules you need to know and you huge tomb walks us through. Don’t worry, we will keep it lively and interesting. Heat is a partner at wagner, cps and linked in latest lincoln got a facelift plus operational changes, especially in search what do all the updates mean for your prospecting? Maria simple knows she’s, our prospect research contributor and the prospect finder on tony’s take two end of the hair. We’re sponsored by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling supercool spelling bee fundraisers. We b e spelling dot com my pleasure to welcome back, eat huge tomb. He is a partner at the wagner cpas. He works exclusively with tax exempt organizations and oversees the firm’s form nine ninety nationwide preparation practice and manages the new york city office eats niche is tax exempt, financial and compliance. Auditing the firm is that wagner, cpas, dot com and at wagner cps. Welcome back to studio. Thank you. Thank you for your pleasure. Now the firm is in madison, wisconsin. You’re managing the new york city office. So you spend a lot of time here in new york, are you? Ah. Are you trying to evade the law? No, you’re not. You’re not under surveillance or anything, or one step ahead of the law, you know? Yeah, i spent. I spent my time between new york and wisconsin. Okay, clear. But for all good reasons for all good, nothing to various are really okay. Like, okay, so okay, now you have after your name. Three designations, two of which i get sepa an mba. Cf is the third one. What is this? What is the c f d? Just assert fight fraud examiners. So be get into sometimes some fraud examinations. Ok, do some work around, like, litigation support? Are you involved in all withy the allegation of millions of fraudulent voters in our election of your involvement on those, you don’t have a quaint that okay, so c f e. I know cfcs chlorofluorocarbons, but that’s, not you. You know, you know, you’re not a guest. That’s not, you know, full gas. All right. Cf. So we have these changes that have come from faz be the financial accounting standards board. Right? All right. So before we get to changes, what is this fast? B what is this thing? The fast b is the governing body that basically sets the accounting standards. Ah, who are then can we name them where they exist? Who are they? Where are they? Well, there are real people. There are people. Okay? They have committees, and they have task forces, so they’re very involved and very, really so ok. Are they are they? Where do they sit? What we’re like? Is there a fast b office somewhere and washington d c or i think they have? Ah, i’m not exactly sure what main offices i apologized neo-sage years yet they have their members on around the country and sometimes, like their committees, meet off on their own experts. But they also have, like employees and other other okay, they’re not elected. This is not elected organization like the u s accountant and pepe, do you vote for the fast b do you vote for fast be members? People do i don’t you don’t vote, you don’t have a vote, you know, maybe they’re not voted. I don’t know. I’m sure. I figured it was just fast. B i was your fast b thing. It reminds me of his, uh, m p ay the motion picture association america. These people who rate movies like pg or an r seventeen and you are not in our butt pt seventeen. I don’t know who they are, but they have a lot of a lot of sway cause of a movie is our vs pg you know, that has a smaller audience in a big around. So, uh, all these all these organisms shadow like shadow government. Faz be mpa. I’m very suspicious. All right? Don’t be suspicious there. Really trust the people. You trust those people. They’re good people, and they do out off work for our industry. Okay, i know this stuff is important. Yes. What comes down from in terms of accounting standards is important. It affects us more than i think. Most people realize your accounting standards. All right. So we have some changes for non-profit round non-profits i would i gather is this is teo to make information more useful for, like, donors grant towards what do we what do i have there? General purpose behind these changes? Correct? Yeah, basically, the latest update from fast b is on this presentation of financial statements for not-for-profits that’s the one that i would liketo ah, space talk about in this show, financial statements are and, ah, basically they’re looking for ways to make the financial statement mohr user friendly, transparent grantspace and useful tow the reasons off the financial state organs and basically the project started tow, clarify certain misunderstandings and latto make the financial statements more useful in terms ofthe, like assessing tilly, could it be off organizations are you are really specific things about have to present of expenses by function and things like that? Ok, ok, so we’re trying to make these a cent more transparent because we know that people donors are becoming more sophisticated about where they’re going to give, looking for transparency, looking more for outcomes. Now i don’t know that i mean outcomes, they’re not part of the financial statement, but donors or more savvy, basically, i think a lot of this comes from guidestar, charity navigator, better business bureau wise giving alliance, you know, all encouraging donors to be smarter. All right, so so we know that donorsearch paying more attention to numbers on, and they’re also trying to make it more clear for the board members also. Okay, so this is supposed to help boardmember sze also right. Okay. Um, now you mentioned financial statements. What the one i’m going to start with those endowments. Okay, now everybody can understand that this is it’s complex, but we’re not gonna make it dull. And there’s mohr detail here. Me now asterisk, asterisk underlying bold there’s mohr detail to these changes than we can cover yet and i in twenty five minutes or even if he’d stayed for an hour, but i don’t want to do for accounting for an hour, so we’re going to acquaint you with the high level and not all the high level because there’s, just too many changes your c, p a and your auditor, they’re the ones who need to know about these changes. And so we’re going to talk a little about some of the changes the biggest changes, and then we’re going to get into when you need to put these changes into effect, whether you now or you wait until it required. We’re gonna get to that part, right? So we just have, like, a minute and a half or so before first break. All right, so just endowments. Now i’m going to give the non accountant definition of account endowment? Not that i don’t trust you, but i’m going to make it simple. It’s basically, your savings account. You only spend income or a portion of the income each year. And when you invade the principal of this quote savings account, um, you may need to get permission sometimes from a state. Or maybe from the donor. It’s a big deal to invade the principle of endowment. So this is long term, like perpetual funds, and you’re only spending the income or a portion of the income that you earn each year. Would you be willing to accept that peopling definition? That mostly? Yes. Okay. All right. So we have. All right. What? What refined my definition of endowment. Basically, the only thing i would add would be the ah, the use. Is not like legally, ah there’s, some recent changes in the law recently and day, a lot of you to spend fundez even though you go under the main principle so even invading the principal right, you can be the underwater endowment for its eggs, a colored exactly that’s, what we’re gonna get to underwater endowments will define it, and then we’ll talk about it right after this break you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way welcome back to big non-profit ideas for the other ninety five percent. I feel like doing some live listener love we got so many, i’m going to spread out a bit, so i’m going to start with new york, new york, right where i’m sitting on west seventy second street multiple looked like a half a dozen or so in new york city love it live listen love to you! Tampa, florida, dallas, texas college station, texas woodbridge, new jersey live listener love oh, we got another one. Queens, woodhaven, new york, lovett lots of new yorkers checking in and new jersey to live listener love to you. Um go abroad germany. Guten tag seoul, south korea so so generous. Multiple multiple soul as always annual haserot comes a ham nida and we have a new country checking in mongolia. Looks like ulan bator, mongolia. Welcome live listed her love to you and the podcast pleasantries and the affiliate affections. They’re always coming. Stand by. Okay, eat. What is underwater? Endowment, basically and underwater endowment is a endowment that has lost value. So basically, just to give you an example, if there’s an endowment for a million dollars and it’s getting invested in the market and the market turns out and now the endowment is worth nine hundred, investment is worth nine hundred eighty thousand. Yeah, so the twenty thousand is considered to be underwater. Basically, in this case, usually it’s temporary. Because more market is supposed to go up in the long run, right, but depending on the timing, especially in the beginning, in like younger organization just starting an endowment. It’s it’s not very uncommon. And ah, basically, the new changes is is going to eliminate some off the confusion. Ok, in this, in this case. But before i talk about underwater endowments, i want to mention, like, the biggest change which i really like because it’s more clarified in the standard speeches, the net assets classifications you insist on to your being anarchist. You insist on talking about net assets first before endowment way. We have to go that way. Because it’s kind of like a subset off. This changes a subset in the net. Asset classifications. Ok, would be would be better if we do this. Okay. All right. So what about net assets? You gotta you gotta define this for us, right? The net assets. Are basically the organization’s net bird s o the balance sheet. The assets are about organization. I said equal liability is plus the owners equity. Exactly. Zoho neo-sage okay, so net assets are almost a kitty got in that example. So the net assets currently are classified into three three types. Unrestricted that asset, temporal restricted net assets and permanent restricted net asset. Okay, so the biggest change here is now you will have two types ofthe net assets. One it’s going to be called net assets. We dot dahna restrictions, which is be cool and off the current unrestricted net assets and net assets with dahna restrictions, which will yeah, include temporal restricted and permanently sticking that has its okay, so it’s so we’re now it z i see is more donor-centric it’s with donorsearch restrictions and without dahna restrictions that’s it that’s two classifications stead of three on its based on whether the donor has imposed restrictions on right now, the money’s gonna be spent, right? Basically, the good thing about this is this is pretty clear because it was confusing, like temporal, restricted by definition, it has to come from the donor but it’s confusing to some. People, because they were thinking the borg and restricted funds. Well, by definition, they can’t. But with this new of titles it’s going to be clear that it’s donor-centric shin’s. Okay, i see. And this would, of course, be, uh, usually are backed up. If it’s going to be a donor restrictions there’s typically a writing. I guess it depends on the size of the gift. I mean, i might give up just a fifty dollar gift and say it’s designated for a specific program. I wanted to go to the lunch soup kitchen that you run. Okay, that no writing for that, but that would be both. Restrictions were dahna restriction that acid don’t restrict right on. But if i do a half million dollar gift, they’re certainly going to be ah, writing or a contract, it is going to lay out the restrictions. Right? Okay. Oh, that’s. Easy, that’s. Easy. Why did i fail accounting? And when i was in carnegie mellon, all i learned is assets equals liabilities. Put sonar equity. I lasted like, three days, and i got i even i even got stuck with the textbook. I couldn’t return the book. Ah, all right, but i got that for all right. So that’s that’s easy now. So one off the things that this underwater endowments they counting for that is changing, too. In the past, the underwater portion was included with unrestricted net asset. And that was creating confusion because some organisations were thinking, although do we have to pay back? Or do we have to cover those losses and the law? Say’s, you don’t have to but now it is nufer change the loss will be included in the ah net assets with dahna restrictions peaches connect to be more ah, i think it’s a better street yeah, this is going to be in line with the law again. Donor-centric too, because site someone else creates an endowed fund that your non-profit that is that is wrist restrictions. Nobody gives an endowment for general purposes. So all right, that makes sense. But you’re saying in the past or i guess currently now it’s confusing where that underwater port should have been reported. But now that it has been reported as unrestricted, which was kind ofthe misleading, right there were restrictions. Okay, okay. All right. So anything more about underwater endowments? That is that’s that’s. That’s! That’s! That’s! Good. Cool. I’m not intimidated, but even i fail. You don’t want to get technical, so i don’t i don’t know, because then i will be intimidated. I mean, that was accounting for poets that i took. So you know where i’m standing, but happy to dio i want i want to talk about this because it’s important for non-profits um okay, what else do we have? Ah, what else? Give me another change throughout. Another change that significant, i think the one off the changes which another one that i like, which is going to be making the financial statements more clear. So you approve of the fast be this fast be changes most ofthe time. Yes, i like i like i like i collect them. I think i like most ofthe them. So one off the disclosures again toe avoid aa or eliminate or minimized the confusion. Ah, is ah, the organization’s liquidity. So currently there are no requirements to disclose liquidity, oft organization and ah, it’s kind of confusing because ben, the readers off the financials see unrestricted net assets. They may think that that money, i mean, then that number is ah, basic. The available free cash for cash little not because it can be if there’s a building like say, we’re tapped a million in the books yeah, it’s going to be ifit’s going to be rich effected in the unrestricted net assets, but that building is not readily convert. Okay, so there’s gonna be some something’s in the liquidity is something that people look at when they’re considering investing in stocks. They’ll look at free cash that the corporation has, um, so now we’re going to be able to make the same sort of analysis and analogous now analysis for non-profits yes, because it’s going to be required to non-profits will be required the basically disclose some qualitative information about how they manage its liquidity, and they could in this case will be defined to meet their cash need in the next twelve months, written within the next year. So there’s going to be qualitative information about that? In addition, there’s gonna be some qualitative, informing quantitative information? Ah, basically listing their financial assets, that’s going to be ready for general expenditures in the next year, so basically looking at those disclosures, the readers off the financial spill assess the organizations needs ah, liquidity, much better and liquor that they may be affected by restrictions from donors. You are south. Impose restrictions from the board. Okay. Let’s, let’s, unpack something here. The liquidity for twelve months now. So, i mean, suppose you only have six months of operational expenses that our liquid so you don’t have a year, but that it will still be disclosed. The old somebody can tell that you don’t have enough cash to get you through the year. Well, ah, basically a quiz is this is going to be disclosed as off the organization’s here. And so you gotta keep in mind that the organization hopefully bills keep getting income right here. Small eyes off today this’s once available for next year’s expenditures it’s going to be available as off that date available for for the next year, our shoretz or may or may not be thiss like equal to the one year’s worth of experience. Kayman up, right? I mean, it’s sort of a bad situation. If you don’t have enough liquidity to get you is like a year is that is that sort of a standard. That is a minimum that an organization should have. That’s going to be the standard for which these footnotes or disclosures bilich what do you think? I mean, is it necessary to have a year’s cash to be to be comfortable? Or is that really nice tohave about it? It’s really it’s very hard. So most off the non-profits they do not have that reserve and some off the lock yvonne’s about this wedding. Don’t you see more typically, like horrifically? If i didn’t have a cash reserve, what would i would like to be a minimum that you would advise me, tio tio, achieve basically most organizations, if they have ah, like three months off oken spence is in liquid essence. That’s, that’s, that’s. Pretty good. Okay, again, understanding more cash is going to coming in, but from day to day you’re recommending like a minimum wage at a minimum of all the income. All the case stops today. How long we can live for three months minimum you that that might be that’s what we see typically in, like really mid sized to smaller non-profit that’s our sweet spot, small and midsize. Exactly lots of colleges and hospitals, or mid sized, but some have more some have less. But if you have less than three months, it’s, not like you’re like in big trouble, but i would advise not-for-profits toe, build some reserves, okay, or for rate to get that three month party. Okay, rico, this is valuable. Um, all right, so so i like the fact that people will be able to make a comparison that i know a lot of investors make stocks in cos when they’re when they’re looking, whether a new investor not okay, what else? Throw, throw something else. That’s new everything that neil is. Ah, another disclosure requirement on functional expenses. So current the there’s two different standards, so for no voluntary health and benefit organizations that’s one type of a non-profit basically, they are required to disclose their record includes state, no functional expenses in their financial statements. Speech this basically this what you see on the nineties, the natural category and function so line item, natural expense category would be like wages, ok, in a functional category with bilich program or management general. Okay, so right now, those type of organization required to have that all other organizations, all they have to disclose is the total program expense his management general fund-raising i thought they’re not required toe put, like sailor expenses in their financial statements. So what this changes bringing is ah, basically all organizations either in a statement or a footnote disclosure, they’ll have to be disclosing like a nature and by function all their expenses. So it’s going to be ah more standard throughout when when you, when a reader off the financial looks at two different organisations, they’ll see this information either in the form of a statement or a food, not disclosure, but i’m going to be there. It sounds like a footnote you mentioned footnotes of budget and it sounds like footnotes are important, but most are very there. We should read the footnote. I had a law professor who used to advise you always read the footnotes and a fact on a law exam. One of our exam questions. You didn’t read the footnote. You were going to go astray in your analys sis. So the footnotes important. Take it. Take it from heat and a little for me because i know less about this thing. But not too many people read. No, i said i love the footnotes. Yeah, and i you know what bothers me when i see i read a text and i see a dagger or like a double dagger. I’m the one who’s looking on the and a lot of times i see this on food, food, packaging, where’s the foot i see a double dagger after after your word. Nutritious or something. Or minerals but where’s, the there’s. No explanation. You turn the package upside down and the double daggers aren’t to find anywhere. So i mean that’s different than financial statements. I realize that. But as a footnote meter, you know, that’s annoying. What? Take the double daggers. Off its’s erroneous double daggers. I don’t like that. So you’re doing doesn’t change with the ah, with this new standards ah, back to business now on me. Okay, the requirement will be the description off the methods have the organization allocates expenses, which is important, in my opinion because it’s going to require organizations to think more about how they locate expect they’re there. They’re gonna have to disclose how they do it. So how are we doing it now? What’s the current rule on expenses are important. I mean that’s everything right? Expenses are everything from rent two insurance, two wages to program expenses. These are all okay. What’s what’s the problem with the current method of expense reporting there’s really? I wouldn’t call it a problem. But there’s, some different from it has be disagrees with you. I get fat city or the fast burn don’t agree they’re they’re emphasizing switches, which is a good thing. But ah, i don’t see there’s a problem, but we see different matters used by different organizations and ah, this paid the reader off the financial statements bill know what method they use? Because these are mostly like estimates which we called significant estimates and ah, and they’ll be disclosing the basis is off these estimates, which is going to give more information to the rehearsals, were basically standardizing the method of of expense reporting. Is that basically what we’re doing? In-kind off. But if even if you’re not standardizing, we are basically making organizations disclose off treyz baron, more transparency give more information have have their doing this okay again, more donors friendly, more user friendly. Okay, okay. Um, let’s deviate a little bit in terms of implementation of thes rules. Now they’re they’re required by required to start using these by when basic the ah the requirement is that for counter your organization’s it’s going to be two thousand eighteen so they’ll be required in their december thirty first, two thousand eighteen financial statements and for fiscal years it’s going to be two thousand nineteen. So if the organization is a junior and it’s going to be for the year ending june thirty two thousand nineteen. Okay, that’s what’s required. Spend it’s quiet. But you can do it earlier. Yes way. Only about a minute left. Believe it or not. So in a minute or so what is there? Any advantage to doing it earlier than you then required? Well, the one advantage would be there more accounting standards updates coming, which is one of them is a revenant. Records face-to-face tio let’s not get into that, but it’s coming face to is coming later. But there are latto one like big ones. Fundez the leases on the other one is revenue recognition between pick some off the non-profits. So the advantage off that would be ah durney implementation would be that you don’t have toe implement everything, like very close, so you can government it’s now and implement other ones in two years. But i haven’t seen any organizations that have been building to implement early, yet not embracing the change about your client’s. Yeah, assuming that this scott issued in august off two thousand sixteen, they’re pretty naive standards. All right, we’re gonna leave it there. You thank you. I had, you know what i had ready for you is, uh the keys to jog in jail, but i didn’t need them see so outstanding. Excellent. Excellent. Put those keys away for another time. And another guest you duitz doom partner wagner cpas. You’ll find them at wagner, cps, dot com and at wagner cps. Thank you very much. Thank you for tony. My pleasure. We’ve got more coming up, and that is with maria simple and that is linked in latest first pursuant, do you want to start a sustainers e-giving program or fine tune your existing program monthly giving raises money and builds strong relationships? I think we all know that because they’re giving month after month and lots of opportunities to thank them or you. Although you’re not supposed to say thank you every month. That’s bad, but it builds relationships. Um, they have a stat that a ten percent increase in donorsearch retention can equal a two hundred percent increase in donor. So i think this is it’s worth looking at. And you want to do your sustainers program, right? So that you get the maximum value out of it. This is the free webinar coming up is sustained, e-giving decoded and it is on february fourteenth. Valentine’s day so you can get the love from your donors sustaining, giving, decoded ah, you’ll find it at pursuant dot com to register, click on resource is and then webinars. Oh, in a footnote i gotta put in i get a double dagger footnote for you that this may also be helpful to you if you need to convince your ceo or you’re bored to start or expand your recurring giving program double dagger, see, i defined my double deckers i don’t like i don’t like errant double daggers, we’ll be spelling. Have you seen the video from their spelling bee for help for children? One guy in the video says best spelling bee i’ve been to in a long time somebody else. Ah lot of great spellers, great band. We had a blast there’s a couple that says we would definitely come back to we’d be spelling this is not your seventh grade spelling bee. Check out the video, it’s that we be e spelling dot com now, tony steak too. The deed is done. My long hair has been cut video of the ceremonial cutting. You will find it at tony martignetti dot com it’s gotten a decent number of hits you’ll be pat, my stylist, the artist. And you watch my river of curls flow down by purple gown onto the floor. Tragic but it’s done what’s done is done. We can’t you can’t. You can never go back. But you do have the opportunity to bear witness to this history it’s at tony martignetti dot com. And that is tony’s take two maria semple. Everybody knows who she is. She she she needs no introduction. She she deserves an introduction. Certainly, but it’s it’s not necessary. You know that she’s the prospect. Find her she’s a trainer and speaker on prospect research that her website is the prospect finder dot com that her latest book is magnify your business tips, tools and strategies for growing your business or you’re not non-profit uh, you know, whereas our diet of dirt cheap and free and you’ll find her on twitter at maria simple, real simple. Welcome back. Thank you so much, tony. Great to be here. That’s. A pleasure, it’s. A pleasure. Thank you. Um, let’s see, linked in. Lincoln has some changes for us. What’s going on over there, you know, you know the one thing about social media that you can count on as if there’s always going to be something changing, right? So lincoln is no exception to that, and they have kind of rolled out a whole new look and feel, if you will, and with that, they’ve rolled out a bunch of changes, especially to an area i’ve always loved on linked in, which is the advanced search feature. So if you haven’t had the change yet, if you’ve not linked, log into your lincoln profile in awhile on you go in there today and it looks the same and feels the same as it always did. Then you have not been migrated over to the new platform yet. It’s weird, i mean, i’m still on the old platform, but i’ve had it experience with using it through some of my clients that i consult with on their linked in profile, so i kind of seen both side by side, all right? So everybody is not converted over that, right that’s reassuring to me, it’s, an immigration prophecy, the immigration problems there throughout the country. It’s an immigration migration problem because i went because i went to you know, i’m prepping, prepping for this, but believe it or not, i mean, i do prepare for the show and i don’t see any difference in mind. So i was thinking these are pretty subtle changes, but maria says she wants to talk about them. I don’t see any changes. Okay, so i am a non immigrant. I’m not immigrants that i don’t have a card or anything. I’m non for the new i’m non status, non citizen status for the new lincoln change, okay, right, right, that’s, right? But, you know, soon i think it’s going to happen for all of us. So you know, if you still have that i’m going to say old look and field here platform, i would say some of the tips that we’re going to talk about today in terms of prospecting. Anyway, you would really want to hop on board and take advantage of using the advanced search feature right away because it will soon disappear in terms of really the refinement that you’re going to be able to do with your your searching, they’re going to make that the base and i know you like me talking about free and dirt cheap, but i did. Think it was an important topic for at least to talk about, you know, what can you still do for free? And what will you need to pay for? What will it cost? Charlie ford? So this is an urgent urgent topic if you are on the old platform of you’ve been non immigrated over, forcibly, then do a lot of advanced searches now we’re going to talk about what changing but do them now while you still can for free. Yeah, yeah. Okay, hunker down this weekend. Yeah, right. Okay, so you know it, sze classic with with the social media platforms that they they give you something for nothing and it’s robust, and then they start charging for it once you’re accustomed to it. Same thing with facebook making the organic reach of pages so difficulty, tio have decent numbers on to encourage you, teo, to buy tow to boost your butcher post, which costs money. Yeah, well, you know, these companies do have shareholders to respond to what they have to make some money. Whatever. Okay, uh, i’m doing a lot of grassing today. I know. I know. A suspect of faz b and m piela i’m on edge, on edge. Okay, what’s changed. Go ahead, give us the bad news. What? What? What are we gonna have to pay for, or maybe you already have to pay for. Okay, so the searching that you used to be able to do one of the things i always loved twas being able to really refine a search. So let’s say, i’m looking for a state planning attorneys that are within a, you know, ten to one hundred mile radius of my zip code who are also interest buy-in volunteering or serving is a boardmember at a non-profit that search to that level of refinement in terms of the zip code and the radius around a zip code that is gone, you now need to pay to use length in if you want to use that level of refinement. So now, if i want to search for an estate planning attorney interested in volunteering or boardmember ship, i can limit it to the greater new york city area, for example, or the greater chicago area. You know, those larger you know how when we’re setting up arlington profiles, we get listselect you know that we’re in the greater new york city area for folks like you and i, so you will now only be able to refine it geographically to that degree, and now so many of your listeners really serve a very you know, specific geographic scope. I always thought that that search feature was going to be awesome, you know, now you can’t really refine it is much unless you want to pay to use lengthen. So are you saying wait, hold on. So you’re saying, are you saying greater new york is is you can’t get any narrower than that under the new service? Back-up correct, but you can get, but you can’t get more refined currently, you can get more refined if you’re still under the old form, right? So how much can you refine it by, like, zip code? Or you could go by zip code? I could have searched for a state planning attorney within ten miles of my coat and now greater new york city area. It requires a double dagger. What? How do you define greater new york city? I mean, that could include philadelphia, for god sake or or close to philadelphia. Yeah, man. Yeah. So, unfortunately, you’re going to have to pay to refine it if you want it, you know, and any more refined than that. So i was sorely disappointed that that particular functionality went away, however, they still for free left the functionality in of searching for people who have a non-profit interest of either skilled volunteering or burt board service. So, you know, if he ah all’s not lost is what i’m saying, okay, so i still think the fact that they left that capacity there for a non-profit executive to use linked into search for people who are within, say, the greater new york city area interested in volunteering for, for, you know, their organizations, you know, somebody has, um, i think, taking the step of putting on their own personal lincoln profiles and raise their hand and said, yeah, i’m interested in volunteering or i’m interested in board service, i still think it’s going to be valuable, to be able to proactively go in and identify who some of these people are, right? But you have to sift through so many more because you can no longer define it to within ten miles of my zip code, right? Right. So you know, you may come up with several hundred people in the search results, as opposed to maybe a more manageable list of, you know, say, i don’t know forty or fifty people that might have come up if you were really refining it to a ten mile radius, so, you know, a little bit more sifting, ah, little bit more digging that you’re going to have to do once you get that list, but it’s still could be valuable, you know, might be something that you can have on an intern do. Um, so i know it feels like, you know, summer is forever away, but, you know, you’ve got spring break coming up for college students, and so maybe this is something you can set up for as a nice small project for a college intern, okay? There’s a there’s, a there’s, a dirt cheap or free idea? Thank you always. See, i’m glad you’re on today because you’re you and eat your finding the bright spots when i’m feeling very grassy, i don’t know why. Um okay, uh, what i was gonna ask about the oh, so what? What about people’s industry? If you’re trying to find some a particular industry that someone is in. Is that that’s still that’s still free? Yes. You can still refine buy-in district? Yes. You can do that school. All right. What about ah, company current company. Past company? Yes, you can still refined by current and past company as well. So if you really want to refine it that way, you can do that. Do you know what school they went to? Also in terms of the universe. So if you want to try and find, you know ah, alum who? You know, you went toe to college with the same university or something. And you think that, you know, maybe you’d at least have an affinity, a reason to connect with that person because you went to the same school, you know that. That could be an opportunity there. What? Do you know what the cost is? If somebody wants to take on the pro version is, like fifty bucks a month or so? Yes. So there’s, uh, there’s a version that is called sales navigator and that’s. Probably the version that that the non-profits they’re going to want to use ad so you can either lock in for sixty for ninety. Nine a month if you lock in for a year, or you can go month to month at seventy nine ninety nine a month, um, and that, of course, you can just use it for the months that you want. Now, here’s here’s. The beauty of it, though you can use it for free for thirty days, so they will let you have a trial, if you will, for thirty days. So again, if you have been migrated over and you want to at least give the new platform a try, i highly recommend you at least try it for free for thirty days. Okay? And again, if you haven’t been migrated over yet, get get to it. Do your do your searches. Yeah, okay, what? What else can you tell us? You’re gonna have to start paying for that that’s free now. Well, um, let’s see what else? One of the things that they are giving access to, i will say, which could be pretty valuable for non-profits who want to make sure that their folks, you know, have access to some good training and so forth, but can’t really pay to send them to a lot of conferences and what not with the premium level services you have access to things, something called lincoln learning and lincoln salary, so i think lincoln learning where they boast that they have over nine thousand courses available, i think that could be a pretty interesting value proposition for a lot of non-profits who want to make sure that folks say, you know, trained on various, maybe technical things and so forth, those nine thousand are specifically for non-profits those air non-profit topics? No, no, they’re not i mean, they’re across the board. I mean, i would imagine if you need to learn how to use excel better or, you know, you want to learn more about, you know, how to use facebook marketing or things like that? Those are the types of, you know, online courses, if you will, that you’re going tohave available. Now, i’ve not tested any of them. You know, i i i don’t, you know, i can’t talk about, you know, they’re they’re quality and so forth. But i thought that was kind of interesting that they did, you know, have that as a perk, teo, to premium. Well, of course, they’re not going to be as valuable as the seminars that maria simple does throughout the country. Prospect research. All right, let’s, let’s, go out, take a break, and marie and i’m going to keep talking about these, the linked in latest, which i’m not liking, but we have to keep talking about it. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked neo-sage levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals too short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Are we gonna do more live? Lister eleven the first person i want to shit out out is something else from wagner, who i met with you eat it wasn’t in the studio today, but chris, chris rowe, you ask for a shoutout, sometimes i don’t give him just cause you asked, but i’ve given it to you live with her love to you, andi let’s, go let’s, continue to go abroad. Um, we got something else from mongolia, so originally we had ulan bator, mongolia, and now we’ve got sue betar, mongolia, so i don’t know if you two are connected by phone and the person in ulan bator contacted his or her friend in su betar, mongolia, and told him you gotta be listening. It’s tony monday non-profit radio, which which i think is a very worthwhile reason to make a phone call, but either way, whether you know each other or not live listen, i’d love to you. Germany is with us more multiple, more germany, guten tag uk is with us. Is it in england? We know is it? Uh we don’t know, we don’t even know which is which of the was therefore countries it. Could be whales or ireland or scotland, or it could be england. But the uk is with us, maybe it’s, someone welch. I don’t know now if it’s someone english and i just called them welch that’s, very bad, so i’m not getting into it live. Listen, love to the person or people listening in the united kingdom. Let’s, leave it there. And the podcast pleasantries have to come over twelve thousand. Now, over twelve thousand listeners on your own schedule. I love it. It’s it’s, twenty seventeen is all about. Listen at your leisure, benj, listen or do it in drops live. Listen to our podcast pleasantries to the over twelve thousand of you and the affiliate affections to r kayman fm listeners throughout the country. So glad that you are with us. Please let your station know that you listen to non-profit radio that will help us a lot and help them affiliate affections to our am and fm affiliate listeners. Very simple. Um, we were goingto yes. Okay, so let’s continue with what’s. Ah, what you got to pay for news now or soon? That that used to be free. Okay. Well, let’s, let’s, talk about what? Some of the good freebies air still there because sound like i think i might have depressed you in that first segment there. I want to make sure i looked into it. Might be my short hair. It might be this hair cut. I don’t know what it is. You know, it’s, i walked in this way. I don’t know why go. Ahead, yeah, we wouldn’t leave you in your listeners on a good note, let’s talk about some of the stuff you can still do for free that i think are pretty awesome, so they and i’m going to give you a website, and i’ll also put it on your facebook page. But it’s non-profit dot length in dot com forward slash development, right? So you know what they were? I want to focus a little bit more on how to elevate their their pages entitled how to elevate your fundraising efforts with lincoln, so they give you some some tips and ideas on that particular page, as you know how non-profits can use this for fund-raising for development, one of the things they provide is a free webinar that you can watch to learn how to use lincoln better for fund-raising so again, that is still free, and i think it would be well worth while at least checking that out and see what additional tips you might be able to get on. How to use lengthened for fund-raising okay, i’ll just put that in my takeaway is okay non-profit derelict in dot com slash development, okay? And i yeah. I did want to point out that that that domain is still available that non-profit doubt linked in dot com there’s still a lot of good stuff there. Yes, there is. Yes, absolutely so there’s, some good stuff there. So it’s a bad still there, that’s still free they what? When i was poking around that area, one of the things that i did find is that they give an email address, that they say that you can the email them to see if you qualify for discounts. Now i don’t know what that means to see if you qualify for discounts of the non-profit um and then on and the e mail address that they give is non-profit solutions at lincoln dot com and i i i don’t know what the qualifications are. I don’t know if it’s by size of budget, i don’t know, i don’t know, i have no idea, i don’t know anybody who approach them with this, but i figured since i was preparing for the show and i came across that e mail address that dear listeners might want to know about that, they also say that they have a lincoln fund-raising specialist who’s. Available and there’s a form that you fill out and hit send, i guess. And then somebody from lincoln reaches out to you. So that might be worth pursuing something. What? You know, maybe they’re going to give you some free ideas about how to use linked in better and so on. And so for non-profit fund-raising specialist. Yeah. That’s what they call it. I know where you found that on non-profit darlington dot com. Yeah, for its development is where you found that non-profit fund-raising specialist form that you submit? Yeah. Yeah, because they have. They have a link at the very bottom that says, talk with our non-profit specialists. And so when i click clicked on that, i noticed that they have ah, form that you can fill out. And then somebody gets back to you that we should try to get somebody on from lincoln. How about that? There you go. That was that the form and say, hey, i’m learning a radio show. Come on and talk to me. Well, that’s, one way to do it so that’s. A rather simple minded way. It certainly will get the job done. I prefer to be a lot. More sophisticated than that, but okay, i’ll take that one under advisement. Do that without specialist or specialists. Was it a plural specialists? They just say that they have a lincoln fund-raising specialist available for just one person serving a well, i don’t know one point. Two million of us. Ok, it’s hard, it’s. Hard to say. I mean, i don’t know how you know how much they still have in terms of staffing available that they have dedicated to the non profit sector. That would be really interesting question to ask now, did you say a non-profit fundez specialist or the non-profit reasonscall esha list? That article is very important a versus the did you catch that chance? Okay, let’s say that speaks to a link in a ok, so that religion fundrasing specialist who could help you find the right fund-raising solution for your non-profit okay is very important a versus d because okay, so the a of course it could mean they only have one and they just making it sound like they have multiple but that’s another conspiracy don’t okay spirit. Very grassy today, very graphic sexual it’s a short hair i don’t know i’m set off today. I don’t know why. Okay, let’s, get you back in here. Tony welchlin articles. A very important article arguing articles are very important. Geever city, i think. But there is one more thing i did want to focus on that you can still do for free on linkedin, even with the new search feature. So when you have that that search box that’s at the top of the page now they do allow you to run bully in searches. Now you’re going to put me in jargon, geo bully. And everybody knows boolean is good, kendo and or and not okay, so a little feedback. All right, so is that something new? Bully in search? Well, it’s it’s taught their you know, their they’ve given you some, you know, instructions on how you can actually run those searches in terms of how to use you know the word not or and you know how to use the parentheses, teo, filter down your searches. So again, you know, it could be a way for you, teo, to take advantage of what still available for free one. One of the things that i found was interesting, though, is that you? Can’t use like like we can you do on google when we’re running searches, you cannot use the plus sign or the minus sign. So you must use the word and instead of the plus sign and you must use the word not in place of the a minus sign. Okay, that’s it. We’re going very grandeur now, boy. Okay, i know that. Yeah, yeah, pretty pretty important. Is this going away in a new in the newer version is the is the is the boolean search going away? No, no. It’s there. It’s still there? Okay. That’s. Why? I want to make sure we covered it because it is there also those those operators not. And or they must be in upper case letters if you’re going to use that. So that that’s important? A cz? Well, ok, ok. And they’re not supporting any type of wild card searches. Sometimes if you only knew, say part of the word you used to be able to put an asterisk at the end. Well, you can normally and boolean searches, but apparently on their platform they are not doing a wild cards search. So let’s say you were looking for the word ah, fundraiser or fund-raising you normally would have been able to put in f u n d e r a f asterisk so that it would complete the word in any way. But now you can’t do that on this particular bullying search. But, you know, i did want to let people know that that is available. You could just do fund-raising capital o capital our fundraiser and that would cover. All right, we got to leave it there. Maria simple. Thank you so much. Thank you for keeping us on our toes and linked in excellent, you’ll find maria. You’ll find maria at the prospect finder dot com and also at maria simple next week don’t burn out in twenty seventeen and personalized video if you missed any part of today’s show, i beseech you, find it on tony martignetti dot com responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled, and by we be spelling supercool spelling bee fundraisers we b e spelling dot com our creative producers claire meyerhoff sam liebowitz is the line producer. I’m working on hiring a new am and fm outreach director and i mistakenly had gavin in the credits last week after i said goodbye on january first, but gavin, if you don’t, if you don’t leave, we can start missing, so please i’m a damn idiot intern alright, social so media is by susan chavez on our music is by scott stein he’s going to be singing shortly and i’m going to talk over him, so saying, bring him down if you start to happen your turn you with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great you can’t take my own advice what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles? Best founded donors choose dot or ge somehow they’ve gotten in touch. Kind of off line as it were and and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah. You know, i just i’m a big believer that’s not what you make in life. It sze you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow. And savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for July 6, 2012: Automated Accounting & From Online Engagement To Action

Big Nonprofit Ideas for the Other 95%

Listen live or archive:

Tony’s Guests:

Aaron Schmid
Aaron Schmid: Automated Accounting

Aaron Schmid is chief product officer at Bill Highway and he thinks a lot about accounting, so you don’t have to. He has ways to increase visibility; improve reporting; standardize if you have more than one office; automate; and integrate with your bank.

 

With Jay Frost on Fund Raising Day 2012
Jay Frost: From Online Engagement To Action

From Fund Raising Day 2012, Jay Frost, CEO of FundraisingInfo.com talks with me about moving people from engagement online to giving online. How to convert your social media friends into donors.

 
 
 
 


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Hello and welcome to the show, it’s tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. I very much hope that you were with me last week. It would cause me pain if i learned that you had missed your more effective board. Gail gifford is the author of how to make your board dramatically more effective. Starting today, she helped you make sure your charities mission is relevant. Your ceo is supported and your board is strong. Also, a conversation with paul clolery he’s, the editor in chief of non-profit times he and i talked about a trend that he sees happening in events that they’re ramping up and what he’s concerned about in the future for charities this week. Automated accounting. Aaron schmidt is chief product officer at billhighway and he thinks a lot about accounting, so you don’t have to we’ll talk about increasing visibility, improving, reporting, standardizing if you have more than one office automate and increasing sorry and integrating with your bank and automate that’s re automating the gerund form that should be automating. I need i need an intern, so i have somebody to blame. For these mistakes, automating will be part of our discussion. Also, online engagement toe action from fund-raising day two thousand twelve. Jake frost, ceo of fund-raising info dot com, talks with me about moving people from engagement online to giving online how to convert your social media friends into donors. On tony’s, take two between the guests non-profit radios. One hundredth show it’s next week. Use non-profit radio that’s, our hashtag on twitter, use that hashtag to join the conversation there. Right now, we take a break and when we return, it’s automated accounting with aaron schmid, stay with me duitz thing getting dink, dink, dink dink. You’re listening to the talking alternative network waiting to get in. Don’t. You could. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in dafs you’re listening to the talking alternative network. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent arika schmidt is with me now. He’s, the chief product officer for billhighway and he leads the product and technical development of that financial technology platform. He’s a c p a. Aaron was previously a management consultant for deloitte consulting. Where’s clients included american express, bear stearns and borgwarner and i’m very pleased to have his expertise on the show. Aaron schmid welcome. Good morning. Thanks, tony. What’s wrong in accounting in small and midsize charities, you know, there there’s quite a bit of a few come to mind, you know immediately. And you know, one is just the lack of standardization across organisations and it really doesn’t matter if if your organization consists of one entity o r one hundred fifty different ways of doing the same thing. It’s just really not a healthy way to run a business, and it caused several problems related to, you know, operational inefficiencies. It could be very hard to educate and enforce again when you have fifty different ways of doing things, and it becomes even harder to get any type of consistent or meaningful reporting. So, organizations, you really need to focus on creating consistency. You know, both with prophecies and tools. You need one financial system of record one process to find. Oh, and that’s going to increase the level of visibility and accountability across the organization. Okay, these processes were talking about this is all around your money, money coming in money coming out. Absolutely no money coming in and out specifically around reporting, you know, i see. Ah, latto inconsistency. You know, just recently, way had a simple example where volunteers were running. Ah, client organization of ours. And those volunteers were were using different versions of the organization chart of account. And when you looked at it, i’m sorry. Different versions of the organization’s what chart of accounts? Chart of accounts. Okay, but it’s really what? What? To find your financial statements. It was really obvious when you look across the reports that were produced in the organization that the counter being misused and they were being duplicated and again, it was just really, really made it difficult to accurately report from a budget standpoint and then tracking actually to that. And we really just went in and did a very simple review of that chart of accounts and ended up finding one version of the truth. I did a little education, you know, on the volunteers, you know how to use that and just that simple change. You really just changed the meaningfulness of the reported that the report there were being generated. Tony martignetti non-profit radio has drug in jail. You you’re really been talking for less than two minutes, you’re already skirting very close. Of course, i’m the warden of jargon jail, so the probation early probation is a possibility a chart of accounts is that something that every charity is supposed to have? What, first of all, what are these accounts? What is on this chart? Absolutely every organization non-profit for-profit goingto have a chart of accounts and it’s really a very simple concept, nothing more than a list of reporting buckets of how you’re going to track your information, you know, over the course of the year, and that information is going to allow you to make better, better business decisions and really, in the end, that’s all a financial statement is kind of a running total to find on that list of reporting bucket that you’ve defined is meaningful to your organization again to be able teo, accumulate that information at the end of the year and make again better business. What are some examples of these reporting buckets that we on this chart of reports that sort of accounts, revenues and expensive? So you would think of you your piano again? However, your cash is coming into your organization, you’re gonna break that down to whatever’s meaningful. So you know, one example would be to break down reports they don product lines. You know, if you know that one hundred thousand dollars came in over the course of the year that’s important, but if you know that that hundred thousand dollars was ninety thousand dollars came from product number one and ten thousand came from product number two, that lower level granularity again is good, it is meaningful and it’s going to allow you to make decisions based on it, as opposed to just having that one lump sum amount of one hundred thousand dollars. So defining those reporting buckets, that chart of accounts is critical to understanding the health of your organization, okay, those are examples of revenues that may be coming in. So one might be fund-raising and one might be fees for services, and maybe one is you have a little thrift shop or something like that or a little sale of product or something. What are some examples? Okay, what are some examples of money going out these reporting buckets? That would be in this chart of accounts, you need to think of your expense structure and how your money is flowing out of the organization. So, again, whatever it is meaningful to you could be a simple, as, you know, the rent in the space that that that you’re releasing it could be a symbol of the utilities or again, anything that makes sense to your organization, and we need to be accounting for these items all separately. This is the point, right? That’s the point exactly that that lower level of granularity is so critical and you got it achieve a balance because there’s effort into creating that, you know, amount of detail and you don’t want to get excessive where it’s taking too much time to, you know, separate all those things out, but you definitely want to spend enough time, tio, where you’re getting enough meaningful. Information tio r mu to be able to make make those good business decisions. All right? And now, in just a minute, we have left before a break. What is the the value of tracking these this’s this flow of money in and out in the same way each time for small and midsize charities that that probably don’t even have a cfo? Yeah, that that consistent is so critical because without it, you know, it’s really hard to enforce accountability across the organization, because if things are track inconsistently, you just you don’t know what’s going on and if you don’t know what’s going on again, it’s hard to hold people accountable throughout your organization latto finding that that one version of truth and then using it in a very assistant manner is going to be critical free to be able to execute you’re on your wayto financial health. I’m thinking of a small organization that may get one hundred, checks a year or so or something like that, and maybe different people are accounting for those checks each time they come in, not out and about a hundred different people, but maybe two or three different people are doing it two or three different ways. That’s, your point right, that’s, my point, that’s all it takes again that you don’t need to be a thousand entity organization like you mentioned one. Any organization with no more than two people can do things in consistently, and that can create all kinds of wasted time, time and energy where you can get that consistent, whether you’re two people or one hundred again, what’s coming out on the back end in the financial statements are gonna be so much more meaningful. If that khun assistance, he was fine from the beginning and then executed well throughout the process, we have to take a break. You’ll stay with me, of course, and we’ll continue talking about automated accounting. Everybody else stays with us, too. Talking alternative radio twenty four hours a day. How’s your game. Want to improve your performance, focus and motivation? Then you need a spire athletic consulting stop second guessing yourself. Move your game to the next level. Bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire athletic consulting for a free fifteen minute power session to get unstuck today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness. Are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality. In fact, its ideology over intellect no more it’s time for action. Join me. 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As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com hello and welcome back. Aaron let’s, talk about the value of this reporting. What now? Our report is going to be more specific when we know that we’re having consistent processes each time check comes in or some money goes out. But what we’re going to do with these now maur clear reports. Well, now we can use them, right? And before, when things are not consistent. You spent so much time in the accident knows of finance that it’s very hard to work in any proactive manner, and now that you have this consistency, you can start using it to become better and use financial statements, you know, again for what they’re there for teo again, increase the financial health of your organization aboard would certainly be interested in clearer, more precise reporting, right? Your your board, your finance committee or the office or the school board and it’s a huge problem right now and a lot of organization. That’s one of the core purpose is generating these financial statements for the different types of groups, and you can lose sight of and why you exist is an organization and again that’s for your constituents and that’s for your mission and you don’t exist is an organization. Teo, keep up and keep your head above water from a finance back-up okay, so we can automate thes tasks. Is that right? That’s that’s a key part of this key part of it? I mean, key part of it really centers around, you know, trying to work smarter and not harder on dh a great way to to work smarter, not harder, harder is to use technology as in the neighbor enabler and, you know, you want to reduce manual task, you want to get rid of duplicates. Dafs and as i just mentioned, you want try to free up resources from those accident o’s of financial management every day and get back to focusing on your constituent, thinking about recruitment, thinking about retention and obviously, you know, ultimately your mission, yeah, i think the you call him the x’s and o’s mean thiss numerical accounting and and just everything around the numbers is pretty daunting to a lot of small and midsize shops. They’re not really sure how to do it. They’re passionate about their work, obviously, because they wouldn’t be there, but then the business side, the financial management side is kind of, you know, burdensome and scary. Absolutely. All right, organizations really get caught up a lot. Just how things have always been done. And regardless of how painful it is, you can get caught keeping your head down and not not thinking about taking a step back and thinking, you know, how can we do this better? How can we do this? Smarter on dh that’s where, you know, technology could come in to get rid of a lot of that waste of time and energy and get you back focused on what makes? All right, we’ve talked on this show a few times about software as a service which is synonymous with cloud computing. That’s where a lot of the help exists right in the cloud? Absolutely, absolutely. And they make a lot of sense, you know, in today’s, day and age, especially for smaller groups. The leverage of the cloud. You know, in my opinion, it’s just it’s very difficult today to be good at everything and technology. It’s just it’s changing at an ever increasing pace and, you know, to be great at it, you need to focus on it. And you need to focus really exclusively on it? Um, not not profit organizations, they’re not technology companies again. They exist for their missions for their purpose. Um, and again, in my opinion, you think you need to let the experts focused on technology. Um, security security of your constituent data, it’s just it’s, paramount, and you really need to make sure that you do your homework and select a provider that understands that on that protects that again so you can leverage the power of the club duitz you talk about the pace of change, of technology and how hard it is for for people to keep up, so if they’re using a cloud computing solution, then they don’t have to keep up right? The company that manages that software, they’re the ones who are upgrading their product all the time, exactly and that’s, the real benefit is you have companies that are focused exclusively on it, that they do it very well, you know, they’re they’re constantly thinking about, you know, back-up systems, disaster recovery plans, you know, they’re building their facilities and earthquake proof fireproof, you know, places they’re they’re constantly focussed on data encryption. These are skills that they’re not. Simple on and they’re only getting harder and, you know, there’s so many times where, you know, i’ll go into a client and you see the server that sitting in a closet on air conditioned, right cem cem closet where there may be water bottles over it or something like that? Absolutely, you know, and all it takes is a simple air conditioning malfunction and, you know, you could be out of business because there’s pipes and risers in there, a pipe bomb accident literally walked into, you know, a server rooms where there’s water dripping and, you know, they put the makeshift things up, directing water. We are men and that’s just the risk is just too high and there’s really help. Ten years ago, fifteen years ago, you didn’t have that choice. He kind of had to live with that risk, but in today’s, day and age, you don’t have to live with that risk again. You can leverage software, the service cloud computing for what? It’s good at on dh. Just vastly different than just a few years ago. Those those closets, server rooms, that’s when people get creative with plastic sheets and duct tape. Yeah, have seen it all year and you’re hyping, maybe like a hose or rubber number. A garden hose cut from somebody’s home and that’s it. You got it. You got it. And that’s the problem with one simple thing. And you can have ah, catastrophes. So you can sleep a lot easier at night, knowing that organizations are going to the level they are to protect what’s so important to your organization again, back to that constituent data and the related financial data. Right. Okay, so all this important data now you. You you mentioned security, but let’s spend a couple of minutes with it. How do we know that the off site storage of our precious data, the stuff you just mentioned is is safer than being on our computers that we can see that i can control and have physical, physical security over the great question. And that’s where i mentioned early really need toe do your homework when when you’re looking at organizations you want to look for under organizations that really, truly understand, you know what they’re doing, you know, some of the industry standards out there that you want to look at you? Have they done? Enough the sixteen hold on jargon jail twice in ten minutes, six homes for seventy and it’s just really about, you know, i mean, auditing. Obviously, most folks are familiar with financial audit on dh these audits were created for the purpose of systems and making sure that the day to day operation of those systems are in line with best practices. All right, so now, what is what is seventeen at the end of a sixteen again? Just that it’s a set of rules, basically that organizations need to follow and you have it have an independent auditor come in and look at the controls are are in place and actually test those controls to make sure that again, you’re back-up there are happening regularly that you have a disaster recovery plan that you’ve actually executed that disaster recovery plan. They’re going to spend a lot of time in your databases and make sure that your data’s encrypted and make sure there’s no sensitive credit card information or different things, you know that that are in there that regular folks within your organization should not have access to. All right, so these are a set of audit standards. You got it? I got it. Okay, look at that. If they’re dealing again with any payment related information, you want to make sure i’m gonna get in trouble with the jargon police here, but that their pc i compliant and again that’s the exact same concept. It’s just centers around credit card information. What argast that of standards that the different networks out there, like visa and mastercard have outlined to make sure that anybody that is processing credit card payments are following the standards and make sure that everyone’s data is protected. Okay, this is all critical. Mean credit card processing. So your executive director has a credit card for the for the organization. You may very well get credit card gift either online or by paper when people fill out replied devices. This is all part of that level of that needed security, right? And now what’s pc i what is pc? I stand for payments, compliance industry. And i forget the actually what the acronym it means, but again, it’s all about that that set of standards that you need to comply by ifyou’re goingto all be involved in credit card transactions. Okay, which are pretty common. I think absolutely all right, so if we’re going to move to ah cloud solution, how do we then make the transfer that from or the conversion from our manual system or whatever we’re using to something that’s off site in cloud based sure, you want to focus on that during implementation, and you want to talk about that plan that you know, with your new private provider front from the beginning? Um, most things today can be automated and, you know, just with the web itself just integration of systems there’s just so much easier than it is today. So in most instances, you’ll look to some sort of programmatic way to get your key data from your legacy systems into your new systems, you know, having toe rechy that information, you know it most times you don’t need teo, but again, if the data set a small enough, you know, sometimes that doesn’t make sense. And because it’s just a one time transfer of information, there are times where from a budget standpoint where that makes the most sense you mean manual manual king makes the most sense, exactly, exactly for the kids to think about it from the beginning of the process, you don’t want to get too far down the path and then start bringing up the topic and then realize that there is going to be some investment in terms of some programmatic interchange. So, you know, having those discussions upfront, understanding the implications and then being able to make the best decision based on what makes sense for your organization is aaron schmidt is chief product officer at billhighway, which you’ll find it billhighway dot com, how are these services typically paid for what? How are the fees work? That’s one of the great things about cloudy as well as, you know, in the past, he typically installing, you know, large systems on your different client server based systems ten again, twenty years ago with a significant capital investment upfront and then ongoing maintenance and licensing xero and the cloud, you know, move to a much more subscription based, you know, pricing model, and you really don’t have to make those significant capital investments up front and it’s more of ah, pay as you go model, which can be very attractive to smaller organizations that, you know, just historically haven’t had the funding the ability to make those up from capital investments for the large systems there? What do you really just kind of changes the playing field and allows any organization tio have the power of ah, very what do you paying for as you go? Is it per transaction or it’s a monthly retainer based female? How does pay as you go work it’s all different? You know, some organizations will charge you more of ah, per user fee. Some organizations, we’ll charge you more of a transactional based model, especially if they’re involved at all in the processing of online payments or donations. So it’s really gonna depend on on the provider and what the specific functionality is, you know, that they’re providing, but the beauty is that pay as you go model, getting rid of that that up front investment what’s interesting about cloudgood puting is it’s it’s, analogous to where we were thirty years ago twenty five, thirty years, roughly in computing, where it was mainframes and people had, you know, dumb terminals and you had to go to a terminal room, of course, because he asked, and it wasn’t just tom it’s exactly how to think of it. Is all you need is that dumb, you know, internet browser and another one of the beauties you could be anywhere in the world longs you have that intercut internet connection, you know, tying back to again that that mainframe like environment you got, everything you need is a great difference is being, of course, now it’s all desktop, you don’t go to terminal room, and your organization doesn’t maintain that mainframe. You’re just paying for access to it up in the cloud exactly. And in the sharing of that, that cost across all the organizations customers is what’s so critical where before an organization had to absorb that completely by themselves, you know, again in an industry that they’re not experts in and spreading that cost out across all of ah, cloud providers, clients, you know, just really benefits everybody way have just a couple of minutes before we have to wrap up. Erin, we’ve been talking about your internal processes accounting, but this can be these processes can be integrated with the external your bank. How does that work? Absolutely. And today again, we talk about the differences the back in the client server days, you know, into the true, you know, web based world and it isn’t general systems have been they’ve gotten better and better at integration, and you need to look for solutions that embrace integration, you know, as part of our culture, a lot of systems today that kind of claim to be good at everything and that’s just not the case, you know billhighway for example, a great financial management tool, but we’re not a great cms toole were not a great here, and you’ll see a memory with hold on hold on crn when i was customer relationship management, what cms concept management comes and think about your front end if a lot of your revenue comes in from from donations, you think about the the website that your donors are used to going teo make those donations, we have just like forty five seconds before i have to wrap up, so my charity has a relationship with td bank can you’re saying that i can integrate my accounting system using cloud computing and be integrated with my account or accounts at td bank after the limit? The counting systems are get embracing this integration and you see examples really across the board where payment processing and online banking are becoming more and more fully integrated with your accounting system and that’s really kind of were billhighway hang a hat is we’ve actually built in accounting system that sits on top of banking platforms from the beginning of tiny that your bank over here and you’re counting system over here. And and it was it was a batch process to put the two of them together every night or something batch process, and yet people involved reconcile ing those things, and really one of the reasons accounting systems in-kind departments exist is making sure that those two things they’re in synch and you’re expending a lot of time and money making sure that that’s happening and organizations like billhighway have asked the question you do, these things need to be separate, and we believe, you know, very strongly that they don’t, and we believe in, you know, five, ten years, you’re not gonna have ah system doing payment processing and in online bank to log into and then in accounting system, log into your have one user interface to log into that is allowing you to execute all three of those and then be able to leverage the operational efficiency that that that could create. All right, erin, we have to leave it there. Chief product officer at billhighway, which you’ll find a billhighway dot com arika schmidt, thank you very much for being on the show. Great. Thank you. Doing my pleasure. Right now, we take a break, and when we returned to tony’s, take two bonem talking alternative radio, twenty four hours a day. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Money, time, happiness, success, where’s, your breakthrough. Join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy. Share my journey as we apply the science of achievement and the art of fulfillment. To create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation. Fridays, twelve noon eastern on talking alternative dot com buy-in. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com lively conversation. Top trends, sound advice, that’s, tony martignetti non-profit radio and i’m samantha cohen from the american civil liberties union. Time now for tony’s, take two my one hundredth show is next week, friday, july thirteenth. Amy sample ward is going to be my guest she’s, a blogger for stanford social innovation review, and she’s, an officer at men and ten the non-profit technology network. I’m opening this one hundred show up to you because i’m so grateful that you listen and support the show, the question’s going to be yours she’s ready to take on your social media questions? You can send them to us to me. Use the linked in group comment on my blog’s use facebook used twitter. Send your questions in advance for amy sample ward anything around social media any of those platforms i just mentioned or any of the other social networks if you’re struggling or if you’re not struggling, but you just have ah, little question to try to get you to the next level, send it and amy sample ward will take it on next friday on the one hundred show, we also have some and ten books and swag teo giveaway for both live and archive listeners were not forgetting the archive listeners in the contests ah, plus all the regular contributors is going to be there, maria and scott and jean and emily all four talking about social media is social networking, and you’ll find all this my blogged at tony martignetti dot com that is tony’s take two for friday, july sixth, twenty seventh show of the year and my ninety ninth show. Right now, i have for you a pre recorded interview with j frost from fund-raising day two thousand twelve, he and i talked about moving people from online engagement to online donor on here is that interview. Welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand twelve were hosted by the association of fund-raising professionals, the greater new york city chapter, and we’re in midtown manhattan at the marriott marquis. My guest right now is jay frost. He is ceo of fund-raising info dot com, and his seminar topic is a little provocative, not too provocative, curious, popping the question moving from engagement to action online. J frost welcome, thank you very much. Nice to be here, it’s a pleasure to have you on and to meet. Finally, we’ve we’ve been connected through social social networks through for quite some time, a long time a couple of years, i think, but now meeting face to face. And i’m really not too impressed. So you look better than i imagine. He’s gracious, and i’m obnoxious. Um, let’s. See? Okay, so we wanna engage. People are already engaged with our non-profit but with our charity. But we want to move them into giving online. Oh, yeah, we’re gonna have some time, but generally, what is our process for doing that? Asking, asking them to give go to the next level and okay, so when we talk about engagement, what level are they engaged? Hypothetical? Well, that does really range, right? Okay, organizations are our messaging all the time. They’re out there talking to people about the good that they do, and they do that in different ways. According to this scope and scale and their marketing plan, sometimes it’s is really a nice, rigorous plan. And sometimes it’s haphazard, but fundamentally were engaging with organizations because we we find something that they do appealing here’s, thie even stronger than appealing. I mean, they they move it, they move us. We love their work for some reason. Well, yes, i mean, hopefully radio and and we’re right, especially in social media. Be talking about that kind of passion all the time, so i’m all for passion. But at some point we’ve got to be like the session title implies at some point we got to be willing to say okay, well, i love you too. But now it’s time to get together and compare notes and work on something together. So it’s about asking people to make a commitment. Okay, how do we begin? Teo asked, how do we approach them? Well, i think it’s not dissimilar from all the other things we do in fund-raising it’s just that a lot of social has been about marketing rather than sales. And so it’s a matter of merging those two pieces instead of building a wall between them that i work with the number of organizations where they will build very large followings of people, and talk about a lot of really important things that work, that they do every day, or they share scriptural quotes. Or they will go in and look at a specific program in detail, share images from it all these things are great. They really engage people. Then they failed to just take that one additional step and say, come on over to thiss page here’s a link, and then you can support this next year, next month tomorrow, so what’s the reluctance why aren’t we doing it more? Well, i think part of it is because we’ve been given ah the wrong message for the last couple years about what social media’s should be and how far it can go, right? And in fact, there have been a lot of people that i like to call the gurus and ninjas because they often refer to themselves as good, wasn’t it? Who will say you really have to build that passion? First, we have to build the passion first, and i understand the emotion behind that here’s here’s, the fundamental challenge if we began every organization like that, none with survive every every organization needs to have today’s equivalent of the sustaining gift of the major grant of the the money given at the door of some kind of purchase. If we failed to do that, we lose the ability to sustain our mission, and social is really no different from anything else in that regard, except that the audience is far larger and the acquisition cost is far lower, right? Right. Okay, so we say thie advices asked, but we’re accustomed to doing very different work related but leading up to but were afraid to make the ask right to convert someone into a donor that’s who we’re talking about, right, even and even a modest donor, maybe a fifty dollars, a year donor. What’s what’s your advice? I mean, well, let me ask you this way, does your advice vary based on whether we’re asking through facebook or we’re asking our twitter followers? Well, i don’t know that would vary that much by the channel. Specifically, it might be by the kind of content we’re sharing or the event itself or the ask itself. I guess what i’m saying is that we need to be willing to marry the different parts of the program so instead of them operating in silos, we gotta find a way to, for example, have the e mail campaign fed by social. So a part of this is organizational structure. It’s absolutely, or you don’t want marketing communications not to not be talking to development and institutional advance, right? Absolutely. And in fact, i think a lot of times we we’ve given the social aspect to people in it because we saw two somehow alien and complicated, or we’ve given it to the marketing department because we saw it as a channel for broadcasting. And while those the people in those in those skill areas are terrific, they have terrific skillsets great contributions, they make two organizations, we need to have somebody who’s willing to actually say, okay, glad you love us now would you be willing to support this activity? They need to be involved in all the messaging, all those components, okay, so who should be saying it? Well, in that case, what we really need to do is have a social media department, which is made up of people were fund-raising including fund-raising all right, so we need to break down the organizational silos and also the conceptual silos about what social networks are for and how far we can go with them. And and i’ve seen this pretty consistently. I went to a conference last year where it was a room full of people going to a session on social media that i was conducting, and we did it kind of. A show of hands afterwards, how many people had a fundraiser in the team that was responsible for a social media messaging and it was less than ten percent? And i saw something happened just recently it another conference in very similar result. So i think that we we have to we have to find a way to marry these concepts very early in the program, and then we will use that technologies as the bridges between them so that if, for example, we won’t go to facebook and to say, will you give today? We would say there there’s here’s, the program that we’ve been talking about? It’s really important, we need your support for it where you click this link and come over here and do so so that’s it. Then we’re going to use another platform to collect the information, to collect the donation in the same way that we do now through email or our website. So it’s a process of moving from one place to another using the correct messaging within that context of that channel. Okay, so let’s talk a little more, even in more detail, so that people can start to activate themselves. Two break down their own pre conceptions. Misconceptions about this limitation around around social media. What? What is what is a preferred method of doing that let’s say on with your with twitter followers? How might we start to get them? We’re putting out bursts, they’re very engaged. We’ve got a good number, let’s say we’ve got a couple of thousand followers, but that’s as far as we’ve gone and we don’t really know much about them other than that they’re following us on twitter way don’t know, we don’t know who they are beyond that, right? How do we start to message while they’re there? There are a whole bunch of elements there there, really interesting. Okay, one is the task, interesting questions all the time i had to, but they’re running on you to get in there. Open ended. So interesting answers. Where do i start? Which apple do i pick first? Well, one part is about knowing who the donors are. Okay, let’s, focus on how do we get more information about who are two thousand? Twitter followers aren’t right exactly. Well, there were a couple ends to that one is, of course, when we go in, we when we have an existing following, we could start researching those people by simply looking their profiles and then connecting that to other kinds of profiles for example, their web pages there, they’re linked in pages and that we’re gonna learn quite a good deal about them. A bigger challenge right now is finding information on people already in our file who are on these social channels, but we don’t know that they are there, and there are some tools now to do that there. Is there a couple of companies unfortunate don’t think they’re in the hall here today, but they’re a couple of company named them it’s. Ok, well, i know one is small act, for example, small act small act, which what they do is they will take a file of email addresses, and they will then upend the social handles so instead of wonderful. So instead of just trying to figure out who might be on facebook and then say, well, you post something for us, you find out the people who had the greatest influence and then you reach out to them directly. Now can we give listeners another another company that does that just to give them a choice? Don’t i want? Or i would, but i’m forgetting. The name right now and there are only two. But if i’m happy to tell anybody if they contact me after, ok, if it occurs to you in the next fifteen minutes so shattered i mean, i shout out random phones right time i’ll do that. So you’re invited to do that as well. Listeners know that it’s mostly randomized. Okay. What? What other advice? I mean, you see now, it’s? Not really channel specific. But you said i might question opened up a whole bunch of interesting topics are now we know more about who the people are, right? What else? What else was interesting? Well, another piece of that is how our people actually raising money. I mean, are they raising money by direct if they are raising money at all? Are they doing it by direct, ask or by empowering people to ask on their behalf? Clearly, the answer is number two. Eso an example. That’s very easy now is charity water charity water has been very successful in having people donate their birthdays where a person will say i would like tio instead giving me birthday presents this year will you go to my form, make a gift for charity water to bring potable water to people who don’t have any. And that’s that’s been very successful, they’ve raised. I understand over forty five million dollars to date there are now embarking a one billion dollar campaign. So i think fundamentally, what they’re doing right, and it’s been done by other organizations, is by empowering their donors to use some tools off line and use the social environment to go out and spread that message with those links to their pages. Charity water also happens to be very good about showing impact. Yes, absolutely. I think that’s a big that’s. A big piece, obviously on the programmatic side, they’re showing that your dollars could make a direct impact. Its but even when it’s not quite as tangible, i think organizations have done very well in these ways. Another example that i used today is something like humane society, the humane society, united states. What are they doing? That’s right in this context, they again have causes page, you know, so people can make a donation that way. They have their own contribution pages, etcetera. So they’re driving traffic to these places so people could make a donation. But really, what they’re doing is they’re fostering that relationship and empowering the donor. And one really basic level is to go and react and respond and engage with every single person who posts something. So if you were to go right now and send a tweet to somebody, the commission society, you’re going to get a response, you know? And i don’t know of any other charity in america that does that. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you suffering from aches and pains? Has traditional medicine let you down? 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And for small and midsize shops, that could be very challenging, but i just don’t have the do they. Well, let me push back on that we’ve had that conversation for a long time in fund-raising about the thank you call and ah lot of us know jerry panis, who talks about this stuff, and i’ve done some sessions with him at the institute for charitable giving this last year, a lot of fun because he has so much history and so much experience with different organizations, and he often tells the story listeners who don’t know his last name is spelled p a n a s yes, and you’ll see it either is jerry are usually jerrold with a j that’s, right? Yeah. Okay, please. Lots of books to his to his credit center, etcetera. But he talks about these organizations that that decide to thank their donors by phone. And this is a long before social media. So just one levels you pick up the phone and just say thank you. And so he was talking with a few organizations about this and the importance of making i think he said ah, thank you. Phone call to everybody who gives that leased a thousand dollars and one person said while we do it for everybody who gives one hundred, and he thought that was great, of course, s o he said, well, how how do you do it? And that’s that’s terrific. And and they said, well, actually, we do. And i think they said about fifty six thousand like this a year fifty six thousand phone calling organization it’s a big organization, but here’s the question, why are they big? I would argue that the reason why they’re large is because they built that level of engagement because they thank everyone because there because the most important thing is the person had told jerry and the rest of group, what is there that’s more important than saying thank you? And but and the reason i mention this in social media context is because in social media that’s, exactly the currency if you say something great, i retweet it, and that means that i think it has value and i care and you probably care that i that i’ve done that, but institutionally, we have failed at that we will often broadcast really good content that we think it’s in the interest of our of our constituents, but we haven’t been very good about saying, wow, thank you for sharing this content or that was a really great thing that you said we really appreciate your carrying our baton it’s very easy to dio i’ve been mystery shopping at non-profits on twitter, okay, couple years, yes, we’re all going all post content about them, oftentimes with their handle to see what they’ll say, and this is various things they have a job opening at a gift that’s been made to them there posted some terrific content, and then i’ll wait to see what they say. Now i’ve done this organizations i know nothing about. I don’t know anyone there, i’ve done it with organizations i know but haven’t given teo and i’ve done it with organizations where i give including a couple, whether in my will and they know it, and i would have to say that at least ninety nine percent that time there is xero response to anything that i posted about them and and really that’s just like the thank you. What? Why? Why not decide to make a mental shift and simply say that while we don’t have all day to subic, sit around, say thank you, we can take ten percent of our day on social to say we’re going to talk with people in a way that tells them that we care and that’s that’s actually an outstanding example, including especially, i think, the ones that you have in your will and they know it, but there isn’t a closer relationship, and they’re not monitoring their social networks. Two see that you’re you’re commenting on the relationship, and they should be commenting back. And part of that, of course, is is roger that the person who’s working on that social account is now pushing housing and pushing and and not looking and you know it’s not their fault. It’s their job to create content, but not to monitor what what’s coming back or to monitor the relationships with donors because their job is all about the content. It’s not about the dahna relationships, but no donors, you know, no bucks, no buck rogers, yeah, that’s my philosophy on fund-raising all right, ah, look, i’m just going to open up the sort of generally mean other advice the charity’s khun can execute. For me, that’s a that’s a pretty simple one monitor your channel, monitor your name across all the networks that you’re on that’s right and respond when the name is someone that’s should be recognizable to me, so cross check what other simple advice like that? Well, you can use the same philosophy to try and gather new donors knew or at least knew constituents, knew interested parties, so it goes beyond the kind of follow the followers or follow the followers followers thing to looking for people. We’re talking about the things that matter to you. So in the case of the kind things that way, there is our currency, maybe it’s philanthropy or if i’m in a cancer organization to look att at, people were mentioning cancer, and then to reach up into the to them directly and talk about what is of interest to them. Tio applaud the kinds of things they’re posting and that’s going to drive traffic back to you. I mean, i think it has a direct economic effect, but it also has a has a way of showing them that were really authentic and what we’re doing, we’re not just selling something, which i think should be appealing to the people right now who are monitoring our channels, that the folks who are largely managing our social media right now have their heart in the right place, which is to say they care that that we’re having an honest and authentic conversation. The problem is that there aren’t necessarily in a position to have it with the people who are the most invested with our causes, so if we can improve that, that and then e-giving some incentive direction, encouragement to go out and try to find more people who care about the same things, we could really broaden our audience. Another piece that’s of great interest to me is about global amglobal fund-raising organizations, the united states have been largely focused on domestic fund-raising forever and that’s been in for very practical reasons. If you live in new york, there’s a lot of opportunity in new york, so maybe you’d go outside to the tri state area. If you live in california, you have a national charity. Maybe you’ll reach out to new york and perhaps texas in chicago and d c in a couple places florida, but you’re going to stop. In the places that, you know, we have a critical mass of donors, and a lot of that is driven by where you can travel and who you have addresses for here’s. The thing about global social media is that if i post something now, not a person in beirut could read is easily a za person in boston or tokyo as well as texas. So if we start trying to send messages out in a way that says, we’re welcoming not just the people here who care about this stuff, but we’re really welcoming everyone. We have the opportunity to completely expand our audience for our work and because that we aren’t inhibited by those addresses because the mail weii there’s really nothing, nothing inhibiting us from continuing to stuart these donors once we activate them, empower them and that’s again. Why we need to have stewardship and solicitation is always a piece of this fabric because otherwise we’ll never have the opportunity to say great glad you liked us. Can you come over here and support us? And the same thing is true. Domestically, we for a long time been focused on donors who kind of looked like our boards, the past and that’s been a pretty homogeneous place. But today, because the nature of social media and its audience it’s so widely diverse, especially the audiences that are going to become more mohr, the biggest part of the american fabric in the next few years that we have an opportunity to talk to them right now in a way that we never could’ve with our list. Ten years ago, you wouldn’t have had the access right right here, we have to leave it there. Great j frost, a pleasure. He is ceo of fund-raising info dot com pleasure to have you as a guest. It’s, great speaker. Thanks, tony. Martignetti oh, my pleasure. Thank you, tony martignetti non-profit radio coverage of the fund-raising day conference two thousand twelve in new york city. Our host is the association of fund-raising professionals create a new york city chapter that interview from fund-raising day just a few weeks ago. My thanks to aaron schmid and also, of course, to j frost and the organizer’s of fund-raising day twenty twelve. Next week, as i said, the one hundred show. Get your social media questions in for amy sample ward. Use any of the networks that that i’m on linked in the blogged facebook twitter plus scott koegler maria simple jean takagi and emily chan will also be with us all talking about social media all next week. We’re all over social media. You can’t make a click without smacking your head into tony martignetti non-profit radio you know all the places we are, you know you can listen live or archive on itunes itunes that non-profit radio dot net on twitter you can follow me, use the show’s hashtag which is non-profit radio i’m also on four square if you want, if you’re there let’s connect on foursquare, our creative producer is claire miree off sam liebowitz is our line producer shows social media is by regina walton of organic social media, who doesn’t have standing job and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I very much hope that you will be with me next week for the one hundredth tony martignetti non-profit radio that’s. Next friday one to two p m eastern on talking alternative broadcasting, which is always at talking alternative dot com i didn’t think that shooting. Good ending. You’re listening to the talking, alternate network, waiting to get into anything. Hyre cubine hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one two to eastern on talking alternative broadcasting are you concerned about the future of your business for career? 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