Nonprofit Radio for February 10, 2017: News From Accounting & LinkedIn Latest

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Yigit Uctum: News From Accounting

There are revised accounting rules you need to know and Yigit Uctum walks us through. Don’t worry, we’ll keep it interesting. Yigit is a partner at Wegner CPAs.





Maria Semple: LinkedIn Latest

Maria Semple

LinkedIn got a facelift — plus operational changes. Especially in search. What do all the updates mean for your prospecting? Maria Semple knows. She’s our prospect research contributor and The Prospect Finder.



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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be forced to suffer the pain of sal pin jim fractious if i had to listen to you say that you missed today’s show news from accounting. There are revised accounting rules you need to know and you huge tomb walks us through. Don’t worry, we will keep it lively and interesting. Heat is a partner at wagner, cps and linked in latest lincoln got a facelift plus operational changes, especially in search what do all the updates mean for your prospecting? Maria simple knows she’s, our prospect research contributor and the prospect finder on tony’s take two end of the hair. We’re sponsored by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling supercool spelling bee fundraisers. We b e spelling dot com my pleasure to welcome back, eat huge tomb. He is a partner at the wagner cpas. He works exclusively with tax exempt organizations and oversees the firm’s form nine ninety nationwide preparation practice and manages the new york city office eats niche is tax exempt, financial and compliance. Auditing the firm is that wagner, cpas, dot com and at wagner cps. Welcome back to studio. Thank you. Thank you for your pleasure. Now the firm is in madison, wisconsin. You’re managing the new york city office. So you spend a lot of time here in new york, are you? Ah. Are you trying to evade the law? No, you’re not. You’re not under surveillance or anything, or one step ahead of the law, you know? Yeah, i spent. I spent my time between new york and wisconsin. Okay, clear. But for all good reasons for all good, nothing to various are really okay. Like, okay, so okay, now you have after your name. Three designations, two of which i get sepa an mba. Cf is the third one. What is this? What is the c f d? Just assert fight fraud examiners. So be get into sometimes some fraud examinations. Ok, do some work around, like, litigation support? Are you involved in all withy the allegation of millions of fraudulent voters in our election of your involvement on those, you don’t have a quaint that okay, so c f e. I know cfcs chlorofluorocarbons, but that’s, not you. You know, you know, you’re not a guest. That’s not, you know, full gas. All right. Cf. So we have these changes that have come from faz be the financial accounting standards board. Right? All right. So before we get to changes, what is this fast? B what is this thing? The fast b is the governing body that basically sets the accounting standards. Ah, who are then can we name them where they exist? Who are they? Where are they? Well, there are real people. There are people. Okay? They have committees, and they have task forces, so they’re very involved and very, really so ok. Are they are they? Where do they sit? What we’re like? Is there a fast b office somewhere and washington d c or i think they have? Ah, i’m not exactly sure what main offices i apologized neo-sage years yet they have their members on around the country and sometimes, like their committees, meet off on their own experts. But they also have, like employees and other other okay, they’re not elected. This is not elected organization like the u s accountant and pepe, do you vote for the fast b do you vote for fast be members? People do i don’t you don’t vote, you don’t have a vote, you know, maybe they’re not voted. I don’t know. I’m sure. I figured it was just fast. B i was your fast b thing. It reminds me of his, uh, m p ay the motion picture association america. These people who rate movies like pg or an r seventeen and you are not in our butt pt seventeen. I don’t know who they are, but they have a lot of a lot of sway cause of a movie is our vs pg you know, that has a smaller audience in a big around. So, uh, all these all these organisms shadow like shadow government. Faz be mpa. I’m very suspicious. All right? Don’t be suspicious there. Really trust the people. You trust those people. They’re good people, and they do out off work for our industry. Okay, i know this stuff is important. Yes. What comes down from in terms of accounting standards is important. It affects us more than i think. Most people realize your accounting standards. All right. So we have some changes for non-profit round non-profits i would i gather is this is teo to make information more useful for, like, donors grant towards what do we what do i have there? General purpose behind these changes? Correct? Yeah, basically, the latest update from fast b is on this presentation of financial statements for not-for-profits that’s the one that i would liketo ah, space talk about in this show, financial statements are and, ah, basically they’re looking for ways to make the financial statement mohr user friendly, transparent grantspace and useful tow the reasons off the financial state organs and basically the project started tow, clarify certain misunderstandings and latto make the financial statements more useful in terms ofthe, like assessing tilly, could it be off organizations are you are really specific things about have to present of expenses by function and things like that? Ok, ok, so we’re trying to make these a cent more transparent because we know that people donors are becoming more sophisticated about where they’re going to give, looking for transparency, looking more for outcomes. Now i don’t know that i mean outcomes, they’re not part of the financial statement, but donors or more savvy, basically, i think a lot of this comes from guidestar, charity navigator, better business bureau wise giving alliance, you know, all encouraging donors to be smarter. All right, so so we know that donorsearch paying more attention to numbers on, and they’re also trying to make it more clear for the board members also. Okay, so this is supposed to help boardmember sze also right. Okay. Um, now you mentioned financial statements. What the one i’m going to start with those endowments. Okay, now everybody can understand that this is it’s complex, but we’re not gonna make it dull. And there’s mohr detail here. Me now asterisk, asterisk underlying bold there’s mohr detail to these changes than we can cover yet and i in twenty five minutes or even if he’d stayed for an hour, but i don’t want to do for accounting for an hour, so we’re going to acquaint you with the high level and not all the high level because there’s, just too many changes your c, p a and your auditor, they’re the ones who need to know about these changes. And so we’re going to talk a little about some of the changes the biggest changes, and then we’re going to get into when you need to put these changes into effect, whether you now or you wait until it required. We’re gonna get to that part, right? So we just have, like, a minute and a half or so before first break. All right, so just endowments. Now i’m going to give the non accountant definition of account endowment? Not that i don’t trust you, but i’m going to make it simple. It’s basically, your savings account. You only spend income or a portion of the income each year. And when you invade the principal of this quote savings account, um, you may need to get permission sometimes from a state. Or maybe from the donor. It’s a big deal to invade the principle of endowment. So this is long term, like perpetual funds, and you’re only spending the income or a portion of the income that you earn each year. Would you be willing to accept that peopling definition? That mostly? Yes. Okay. All right. So we have. All right. What? What refined my definition of endowment. Basically, the only thing i would add would be the ah, the use. Is not like legally, ah there’s, some recent changes in the law recently and day, a lot of you to spend fundez even though you go under the main principle so even invading the principal right, you can be the underwater endowment for its eggs, a colored exactly that’s, what we’re gonna get to underwater endowments will define it, and then we’ll talk about it right after this break you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way welcome back to big non-profit ideas for the other ninety five percent. I feel like doing some live listener love we got so many, i’m going to spread out a bit, so i’m going to start with new york, new york, right where i’m sitting on west seventy second street multiple looked like a half a dozen or so in new york city love it live listen love to you! Tampa, florida, dallas, texas college station, texas woodbridge, new jersey live listener love oh, we got another one. Queens, woodhaven, new york, lovett lots of new yorkers checking in and new jersey to live listener love to you. Um go abroad germany. Guten tag seoul, south korea so so generous. Multiple multiple soul as always annual haserot comes a ham nida and we have a new country checking in mongolia. Looks like ulan bator, mongolia. Welcome live listed her love to you and the podcast pleasantries and the affiliate affections. They’re always coming. Stand by. Okay, eat. What is underwater? Endowment, basically and underwater endowment is a endowment that has lost value. So basically, just to give you an example, if there’s an endowment for a million dollars and it’s getting invested in the market and the market turns out and now the endowment is worth nine hundred, investment is worth nine hundred eighty thousand. Yeah, so the twenty thousand is considered to be underwater. Basically, in this case, usually it’s temporary. Because more market is supposed to go up in the long run, right, but depending on the timing, especially in the beginning, in like younger organization just starting an endowment. It’s it’s not very uncommon. And ah, basically, the new changes is is going to eliminate some off the confusion. Ok, in this, in this case. But before i talk about underwater endowments, i want to mention, like, the biggest change which i really like because it’s more clarified in the standard speeches, the net assets classifications you insist on to your being anarchist. You insist on talking about net assets first before endowment way. We have to go that way. Because it’s kind of like a subset off. This changes a subset in the net. Asset classifications. Ok, would be would be better if we do this. Okay. All right. So what about net assets? You gotta you gotta define this for us, right? The net assets. Are basically the organization’s net bird s o the balance sheet. The assets are about organization. I said equal liability is plus the owners equity. Exactly. Zoho neo-sage okay, so net assets are almost a kitty got in that example. So the net assets currently are classified into three three types. Unrestricted that asset, temporal restricted net assets and permanent restricted net asset. Okay, so the biggest change here is now you will have two types ofthe net assets. One it’s going to be called net assets. We dot dahna restrictions, which is be cool and off the current unrestricted net assets and net assets with dahna restrictions, which will yeah, include temporal restricted and permanently sticking that has its okay, so it’s so we’re now it z i see is more donor-centric it’s with donorsearch restrictions and without dahna restrictions that’s it that’s two classifications stead of three on its based on whether the donor has imposed restrictions on right now, the money’s gonna be spent, right? Basically, the good thing about this is this is pretty clear because it was confusing, like temporal, restricted by definition, it has to come from the donor but it’s confusing to some. People, because they were thinking the borg and restricted funds. Well, by definition, they can’t. But with this new of titles it’s going to be clear that it’s donor-centric shin’s. Okay, i see. And this would, of course, be, uh, usually are backed up. If it’s going to be a donor restrictions there’s typically a writing. I guess it depends on the size of the gift. I mean, i might give up just a fifty dollar gift and say it’s designated for a specific program. I wanted to go to the lunch soup kitchen that you run. Okay, that no writing for that, but that would be both. Restrictions were dahna restriction that acid don’t restrict right on. But if i do a half million dollar gift, they’re certainly going to be ah, writing or a contract, it is going to lay out the restrictions. Right? Okay. Oh, that’s. Easy, that’s. Easy. Why did i fail accounting? And when i was in carnegie mellon, all i learned is assets equals liabilities. Put sonar equity. I lasted like, three days, and i got i even i even got stuck with the textbook. I couldn’t return the book. Ah, all right, but i got that for all right. So that’s that’s easy now. So one off the things that this underwater endowments they counting for that is changing, too. In the past, the underwater portion was included with unrestricted net asset. And that was creating confusion because some organisations were thinking, although do we have to pay back? Or do we have to cover those losses and the law? Say’s, you don’t have to but now it is nufer change the loss will be included in the ah net assets with dahna restrictions peaches connect to be more ah, i think it’s a better street yeah, this is going to be in line with the law again. Donor-centric too, because site someone else creates an endowed fund that your non-profit that is that is wrist restrictions. Nobody gives an endowment for general purposes. So all right, that makes sense. But you’re saying in the past or i guess currently now it’s confusing where that underwater port should have been reported. But now that it has been reported as unrestricted, which was kind ofthe misleading, right there were restrictions. Okay, okay. All right. So anything more about underwater endowments? That is that’s that’s. That’s! That’s! That’s! Good. Cool. I’m not intimidated, but even i fail. You don’t want to get technical, so i don’t i don’t know, because then i will be intimidated. I mean, that was accounting for poets that i took. So you know where i’m standing, but happy to dio i want i want to talk about this because it’s important for non-profits um okay, what else do we have? Ah, what else? Give me another change throughout. Another change that significant, i think the one off the changes which another one that i like, which is going to be making the financial statements more clear. So you approve of the fast be this fast be changes most ofthe time. Yes, i like i like i like i collect them. I think i like most ofthe them. So one off the disclosures again toe avoid aa or eliminate or minimized the confusion. Ah, is ah, the organization’s liquidity. So currently there are no requirements to disclose liquidity, oft organization and ah, it’s kind of confusing because ben, the readers off the financials see unrestricted net assets. They may think that that money, i mean, then that number is ah, basic. The available free cash for cash little not because it can be if there’s a building like say, we’re tapped a million in the books yeah, it’s going to be ifit’s going to be rich effected in the unrestricted net assets, but that building is not readily convert. Okay, so there’s gonna be some something’s in the liquidity is something that people look at when they’re considering investing in stocks. They’ll look at free cash that the corporation has, um, so now we’re going to be able to make the same sort of analysis and analogous now analysis for non-profits yes, because it’s going to be required to non-profits will be required the basically disclose some qualitative information about how they manage its liquidity, and they could in this case will be defined to meet their cash need in the next twelve months, written within the next year. So there’s going to be qualitative information about that? In addition, there’s gonna be some qualitative, informing quantitative information? Ah, basically listing their financial assets, that’s going to be ready for general expenditures in the next year, so basically looking at those disclosures, the readers off the financial spill assess the organizations needs ah, liquidity, much better and liquor that they may be affected by restrictions from donors. You are south. Impose restrictions from the board. Okay. Let’s, let’s, unpack something here. The liquidity for twelve months now. So, i mean, suppose you only have six months of operational expenses that our liquid so you don’t have a year, but that it will still be disclosed. The old somebody can tell that you don’t have enough cash to get you through the year. Well, ah, basically a quiz is this is going to be disclosed as off the organization’s here. And so you gotta keep in mind that the organization hopefully bills keep getting income right here. Small eyes off today this’s once available for next year’s expenditures it’s going to be available as off that date available for for the next year, our shoretz or may or may not be thiss like equal to the one year’s worth of experience. Kayman up, right? I mean, it’s sort of a bad situation. If you don’t have enough liquidity to get you is like a year is that is that sort of a standard. That is a minimum that an organization should have. That’s going to be the standard for which these footnotes or disclosures bilich what do you think? I mean, is it necessary to have a year’s cash to be to be comfortable? Or is that really nice tohave about it? It’s really it’s very hard. So most off the non-profits they do not have that reserve and some off the lock yvonne’s about this wedding. Don’t you see more typically, like horrifically? If i didn’t have a cash reserve, what would i would like to be a minimum that you would advise me, tio tio, achieve basically most organizations, if they have ah, like three months off oken spence is in liquid essence. That’s, that’s, that’s. Pretty good. Okay, again, understanding more cash is going to coming in, but from day to day you’re recommending like a minimum wage at a minimum of all the income. All the case stops today. How long we can live for three months minimum you that that might be that’s what we see typically in, like really mid sized to smaller non-profit that’s our sweet spot, small and midsize. Exactly lots of colleges and hospitals, or mid sized, but some have more some have less. But if you have less than three months, it’s, not like you’re like in big trouble, but i would advise not-for-profits toe, build some reserves, okay, or for rate to get that three month party. Okay, rico, this is valuable. Um, all right, so so i like the fact that people will be able to make a comparison that i know a lot of investors make stocks in cos when they’re when they’re looking, whether a new investor not okay, what else? Throw, throw something else. That’s new everything that neil is. Ah, another disclosure requirement on functional expenses. So current the there’s two different standards, so for no voluntary health and benefit organizations that’s one type of a non-profit basically, they are required to disclose their record includes state, no functional expenses in their financial statements. Speech this basically this what you see on the nineties, the natural category and function so line item, natural expense category would be like wages, ok, in a functional category with bilich program or management general. Okay, so right now, those type of organization required to have that all other organizations, all they have to disclose is the total program expense his management general fund-raising i thought they’re not required toe put, like sailor expenses in their financial statements. So what this changes bringing is ah, basically all organizations either in a statement or a footnote disclosure, they’ll have to be disclosing like a nature and by function all their expenses. So it’s going to be ah more standard throughout when when you, when a reader off the financial looks at two different organisations, they’ll see this information either in the form of a statement or a food, not disclosure, but i’m going to be there. It sounds like a footnote you mentioned footnotes of budget and it sounds like footnotes are important, but most are very there. We should read the footnote. I had a law professor who used to advise you always read the footnotes and a fact on a law exam. One of our exam questions. You didn’t read the footnote. You were going to go astray in your analys sis. So the footnotes important. Take it. Take it from heat and a little for me because i know less about this thing. But not too many people read. No, i said i love the footnotes. Yeah, and i you know what bothers me when i see i read a text and i see a dagger or like a double dagger. I’m the one who’s looking on the and a lot of times i see this on food, food, packaging, where’s the foot i see a double dagger after after your word. Nutritious or something. Or minerals but where’s, the there’s. No explanation. You turn the package upside down and the double daggers aren’t to find anywhere. So i mean that’s different than financial statements. I realize that. But as a footnote meter, you know, that’s annoying. What? Take the double daggers. Off its’s erroneous double daggers. I don’t like that. So you’re doing doesn’t change with the ah, with this new standards ah, back to business now on me. Okay, the requirement will be the description off the methods have the organization allocates expenses, which is important, in my opinion because it’s going to require organizations to think more about how they locate expect they’re there. They’re gonna have to disclose how they do it. So how are we doing it now? What’s the current rule on expenses are important. I mean that’s everything right? Expenses are everything from rent two insurance, two wages to program expenses. These are all okay. What’s what’s the problem with the current method of expense reporting there’s really? I wouldn’t call it a problem. But there’s, some different from it has be disagrees with you. I get fat city or the fast burn don’t agree they’re they’re emphasizing switches, which is a good thing. But ah, i don’t see there’s a problem, but we see different matters used by different organizations and ah, this paid the reader off the financial statements bill know what method they use? Because these are mostly like estimates which we called significant estimates and ah, and they’ll be disclosing the basis is off these estimates, which is going to give more information to the rehearsals, were basically standardizing the method of of expense reporting. Is that basically what we’re doing? In-kind off. But if even if you’re not standardizing, we are basically making organizations disclose off treyz baron, more transparency give more information have have their doing this okay again, more donors friendly, more user friendly. Okay, okay. Um, let’s deviate a little bit in terms of implementation of thes rules. Now they’re they’re required by required to start using these by when basic the ah the requirement is that for counter your organization’s it’s going to be two thousand eighteen so they’ll be required in their december thirty first, two thousand eighteen financial statements and for fiscal years it’s going to be two thousand nineteen. So if the organization is a junior and it’s going to be for the year ending june thirty two thousand nineteen. Okay, that’s what’s required. Spend it’s quiet. But you can do it earlier. Yes way. Only about a minute left. Believe it or not. So in a minute or so what is there? Any advantage to doing it earlier than you then required? Well, the one advantage would be there more accounting standards updates coming, which is one of them is a revenant. Records face-to-face tio let’s not get into that, but it’s coming face to is coming later. But there are latto one like big ones. Fundez the leases on the other one is revenue recognition between pick some off the non-profits. So the advantage off that would be ah durney implementation would be that you don’t have toe implement everything, like very close, so you can government it’s now and implement other ones in two years. But i haven’t seen any organizations that have been building to implement early, yet not embracing the change about your client’s. Yeah, assuming that this scott issued in august off two thousand sixteen, they’re pretty naive standards. All right, we’re gonna leave it there. You thank you. I had, you know what i had ready for you is, uh the keys to jog in jail, but i didn’t need them see so outstanding. Excellent. Excellent. Put those keys away for another time. And another guest you duitz doom partner wagner cpas. You’ll find them at wagner, cps, dot com and at wagner cps. Thank you very much. Thank you for tony. My pleasure. We’ve got more coming up, and that is with maria simple and that is linked in latest first pursuant, do you want to start a sustainers e-giving program or fine tune your existing program monthly giving raises money and builds strong relationships? I think we all know that because they’re giving month after month and lots of opportunities to thank them or you. Although you’re not supposed to say thank you every month. That’s bad, but it builds relationships. Um, they have a stat that a ten percent increase in donorsearch retention can equal a two hundred percent increase in donor. So i think this is it’s worth looking at. And you want to do your sustainers program, right? So that you get the maximum value out of it. This is the free webinar coming up is sustained, e-giving decoded and it is on february fourteenth. Valentine’s day so you can get the love from your donors sustaining, giving, decoded ah, you’ll find it at pursuant dot com to register, click on resource is and then webinars. Oh, in a footnote i gotta put in i get a double dagger footnote for you that this may also be helpful to you if you need to convince your ceo or you’re bored to start or expand your recurring giving program double dagger, see, i defined my double deckers i don’t like i don’t like errant double daggers, we’ll be spelling. Have you seen the video from their spelling bee for help for children? One guy in the video says best spelling bee i’ve been to in a long time somebody else. Ah lot of great spellers, great band. We had a blast there’s a couple that says we would definitely come back to we’d be spelling this is not your seventh grade spelling bee. Check out the video, it’s that we be e spelling dot com now, tony steak too. The deed is done. My long hair has been cut video of the ceremonial cutting. You will find it at tony martignetti dot com it’s gotten a decent number of hits you’ll be pat, my stylist, the artist. And you watch my river of curls flow down by purple gown onto the floor. Tragic but it’s done what’s done is done. We can’t you can’t. You can never go back. But you do have the opportunity to bear witness to this history it’s at tony martignetti dot com. And that is tony’s take two maria semple. Everybody knows who she is. She she she needs no introduction. She she deserves an introduction. Certainly, but it’s it’s not necessary. You know that she’s the prospect. Find her she’s a trainer and speaker on prospect research that her website is the prospect finder dot com that her latest book is magnify your business tips, tools and strategies for growing your business or you’re not non-profit uh, you know, whereas our diet of dirt cheap and free and you’ll find her on twitter at maria simple, real simple. Welcome back. Thank you so much, tony. Great to be here. That’s. A pleasure, it’s. A pleasure. Thank you. Um, let’s see, linked in. Lincoln has some changes for us. What’s going on over there, you know, you know the one thing about social media that you can count on as if there’s always going to be something changing, right? So lincoln is no exception to that, and they have kind of rolled out a whole new look and feel, if you will, and with that, they’ve rolled out a bunch of changes, especially to an area i’ve always loved on linked in, which is the advanced search feature. So if you haven’t had the change yet, if you’ve not linked, log into your lincoln profile in awhile on you go in there today and it looks the same and feels the same as it always did. Then you have not been migrated over to the new platform yet. It’s weird, i mean, i’m still on the old platform, but i’ve had it experience with using it through some of my clients that i consult with on their linked in profile, so i kind of seen both side by side, all right? So everybody is not converted over that, right that’s reassuring to me, it’s, an immigration prophecy, the immigration problems there throughout the country. It’s an immigration migration problem because i went because i went to you know, i’m prepping, prepping for this, but believe it or not, i mean, i do prepare for the show and i don’t see any difference in mind. So i was thinking these are pretty subtle changes, but maria says she wants to talk about them. I don’t see any changes. Okay, so i am a non immigrant. I’m not immigrants that i don’t have a card or anything. I’m non for the new i’m non status, non citizen status for the new lincoln change, okay, right, right, that’s, right? But, you know, soon i think it’s going to happen for all of us. So you know, if you still have that i’m going to say old look and field here platform, i would say some of the tips that we’re going to talk about today in terms of prospecting. Anyway, you would really want to hop on board and take advantage of using the advanced search feature right away because it will soon disappear in terms of really the refinement that you’re going to be able to do with your your searching, they’re going to make that the base and i know you like me talking about free and dirt cheap, but i did. Think it was an important topic for at least to talk about, you know, what can you still do for free? And what will you need to pay for? What will it cost? Charlie ford? So this is an urgent urgent topic if you are on the old platform of you’ve been non immigrated over, forcibly, then do a lot of advanced searches now we’re going to talk about what changing but do them now while you still can for free. Yeah, yeah. Okay, hunker down this weekend. Yeah, right. Okay, so you know it, sze classic with with the social media platforms that they they give you something for nothing and it’s robust, and then they start charging for it once you’re accustomed to it. Same thing with facebook making the organic reach of pages so difficulty, tio have decent numbers on to encourage you, teo, to buy tow to boost your butcher post, which costs money. Yeah, well, you know, these companies do have shareholders to respond to what they have to make some money. Whatever. Okay, uh, i’m doing a lot of grassing today. I know. I know. A suspect of faz b and m piela i’m on edge, on edge. Okay, what’s changed. Go ahead, give us the bad news. What? What? What are we gonna have to pay for, or maybe you already have to pay for. Okay, so the searching that you used to be able to do one of the things i always loved twas being able to really refine a search. So let’s say, i’m looking for a state planning attorneys that are within a, you know, ten to one hundred mile radius of my zip code who are also interest buy-in volunteering or serving is a boardmember at a non-profit that search to that level of refinement in terms of the zip code and the radius around a zip code that is gone, you now need to pay to use length in if you want to use that level of refinement. So now, if i want to search for an estate planning attorney interested in volunteering or boardmember ship, i can limit it to the greater new york city area, for example, or the greater chicago area. You know, those larger you know how when we’re setting up arlington profiles, we get listselect you know that we’re in the greater new york city area for folks like you and i, so you will now only be able to refine it geographically to that degree, and now so many of your listeners really serve a very you know, specific geographic scope. I always thought that that search feature was going to be awesome, you know, now you can’t really refine it is much unless you want to pay to use lengthen. So are you saying wait, hold on. So you’re saying, are you saying greater new york is is you can’t get any narrower than that under the new service? Back-up correct, but you can get, but you can’t get more refined currently, you can get more refined if you’re still under the old form, right? So how much can you refine it by, like, zip code? Or you could go by zip code? I could have searched for a state planning attorney within ten miles of my coat and now greater new york city area. It requires a double dagger. What? How do you define greater new york city? I mean, that could include philadelphia, for god sake or or close to philadelphia. Yeah, man. Yeah. So, unfortunately, you’re going to have to pay to refine it if you want it, you know, and any more refined than that. So i was sorely disappointed that that particular functionality went away, however, they still for free left the functionality in of searching for people who have a non-profit interest of either skilled volunteering or burt board service. So, you know, if he ah all’s not lost is what i’m saying, okay, so i still think the fact that they left that capacity there for a non-profit executive to use linked into search for people who are within, say, the greater new york city area interested in volunteering for, for, you know, their organizations, you know, somebody has, um, i think, taking the step of putting on their own personal lincoln profiles and raise their hand and said, yeah, i’m interested in volunteering or i’m interested in board service, i still think it’s going to be valuable, to be able to proactively go in and identify who some of these people are, right? But you have to sift through so many more because you can no longer define it to within ten miles of my zip code, right? Right. So you know, you may come up with several hundred people in the search results, as opposed to maybe a more manageable list of, you know, say, i don’t know forty or fifty people that might have come up if you were really refining it to a ten mile radius, so, you know, a little bit more sifting, ah, little bit more digging that you’re going to have to do once you get that list, but it’s still could be valuable, you know, might be something that you can have on an intern do. Um, so i know it feels like, you know, summer is forever away, but, you know, you’ve got spring break coming up for college students, and so maybe this is something you can set up for as a nice small project for a college intern, okay? There’s a there’s, a there’s, a dirt cheap or free idea? Thank you always. See, i’m glad you’re on today because you’re you and eat your finding the bright spots when i’m feeling very grassy, i don’t know why. Um okay, uh, what i was gonna ask about the oh, so what? What about people’s industry? If you’re trying to find some a particular industry that someone is in. Is that that’s still that’s still free? Yes. You can still refine buy-in district? Yes. You can do that school. All right. What about ah, company current company. Past company? Yes, you can still refined by current and past company as well. So if you really want to refine it that way, you can do that. Do you know what school they went to? Also in terms of the universe. So if you want to try and find, you know ah, alum who? You know, you went toe to college with the same university or something. And you think that, you know, maybe you’d at least have an affinity, a reason to connect with that person because you went to the same school, you know that. That could be an opportunity there. What? Do you know what the cost is? If somebody wants to take on the pro version is, like fifty bucks a month or so? Yes. So there’s, uh, there’s a version that is called sales navigator and that’s. Probably the version that that the non-profits they’re going to want to use ad so you can either lock in for sixty for ninety. Nine a month if you lock in for a year, or you can go month to month at seventy nine ninety nine a month, um, and that, of course, you can just use it for the months that you want. Now, here’s here’s. The beauty of it, though you can use it for free for thirty days, so they will let you have a trial, if you will, for thirty days. So again, if you have been migrated over and you want to at least give the new platform a try, i highly recommend you at least try it for free for thirty days. Okay? And again, if you haven’t been migrated over yet, get get to it. Do your do your searches. Yeah, okay, what? What else can you tell us? You’re gonna have to start paying for that that’s free now. Well, um, let’s see what else? One of the things that they are giving access to, i will say, which could be pretty valuable for non-profits who want to make sure that their folks, you know, have access to some good training and so forth, but can’t really pay to send them to a lot of conferences and what not with the premium level services you have access to things, something called lincoln learning and lincoln salary, so i think lincoln learning where they boast that they have over nine thousand courses available, i think that could be a pretty interesting value proposition for a lot of non-profits who want to make sure that folks say, you know, trained on various, maybe technical things and so forth, those nine thousand are specifically for non-profits those air non-profit topics? No, no, they’re not i mean, they’re across the board. I mean, i would imagine if you need to learn how to use excel better or, you know, you want to learn more about, you know, how to use facebook marketing or things like that? Those are the types of, you know, online courses, if you will, that you’re going tohave available. Now, i’ve not tested any of them. You know, i i i don’t, you know, i can’t talk about, you know, they’re they’re quality and so forth. But i thought that was kind of interesting that they did, you know, have that as a perk, teo, to premium. Well, of course, they’re not going to be as valuable as the seminars that maria simple does throughout the country. Prospect research. All right, let’s, let’s, go out, take a break, and marie and i’m going to keep talking about these, the linked in latest, which i’m not liking, but we have to keep talking about it. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked neo-sage levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals too short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Are we gonna do more live? Lister eleven the first person i want to shit out out is something else from wagner, who i met with you eat it wasn’t in the studio today, but chris, chris rowe, you ask for a shoutout, sometimes i don’t give him just cause you asked, but i’ve given it to you live with her love to you, andi let’s, go let’s, continue to go abroad. Um, we got something else from mongolia, so originally we had ulan bator, mongolia, and now we’ve got sue betar, mongolia, so i don’t know if you two are connected by phone and the person in ulan bator contacted his or her friend in su betar, mongolia, and told him you gotta be listening. It’s tony monday non-profit radio, which which i think is a very worthwhile reason to make a phone call, but either way, whether you know each other or not live listen, i’d love to you. Germany is with us more multiple, more germany, guten tag uk is with us. Is it in england? We know is it? Uh we don’t know, we don’t even know which is which of the was therefore countries it. Could be whales or ireland or scotland, or it could be england. But the uk is with us, maybe it’s, someone welch. I don’t know now if it’s someone english and i just called them welch that’s, very bad, so i’m not getting into it live. Listen, love to the person or people listening in the united kingdom. Let’s, leave it there. And the podcast pleasantries have to come over twelve thousand. Now, over twelve thousand listeners on your own schedule. I love it. It’s it’s, twenty seventeen is all about. Listen at your leisure, benj, listen or do it in drops live. Listen to our podcast pleasantries to the over twelve thousand of you and the affiliate affections to r kayman fm listeners throughout the country. So glad that you are with us. Please let your station know that you listen to non-profit radio that will help us a lot and help them affiliate affections to our am and fm affiliate listeners. Very simple. Um, we were goingto yes. Okay, so let’s continue with what’s. Ah, what you got to pay for news now or soon? That that used to be free. Okay. Well, let’s, let’s, talk about what? Some of the good freebies air still there because sound like i think i might have depressed you in that first segment there. I want to make sure i looked into it. Might be my short hair. It might be this hair cut. I don’t know what it is. You know, it’s, i walked in this way. I don’t know why go. Ahead, yeah, we wouldn’t leave you in your listeners on a good note, let’s talk about some of the stuff you can still do for free that i think are pretty awesome, so they and i’m going to give you a website, and i’ll also put it on your facebook page. But it’s non-profit dot length in dot com forward slash development, right? So you know what they were? I want to focus a little bit more on how to elevate their their pages entitled how to elevate your fundraising efforts with lincoln, so they give you some some tips and ideas on that particular page, as you know how non-profits can use this for fund-raising for development, one of the things they provide is a free webinar that you can watch to learn how to use lincoln better for fund-raising so again, that is still free, and i think it would be well worth while at least checking that out and see what additional tips you might be able to get on. How to use lengthened for fund-raising okay, i’ll just put that in my takeaway is okay non-profit derelict in dot com slash development, okay? And i yeah. I did want to point out that that that domain is still available that non-profit doubt linked in dot com there’s still a lot of good stuff there. Yes, there is. Yes, absolutely so there’s, some good stuff there. So it’s a bad still there, that’s still free they what? When i was poking around that area, one of the things that i did find is that they give an email address, that they say that you can the email them to see if you qualify for discounts. Now i don’t know what that means to see if you qualify for discounts of the non-profit um and then on and the e mail address that they give is non-profit solutions at lincoln dot com and i i i don’t know what the qualifications are. I don’t know if it’s by size of budget, i don’t know, i don’t know, i have no idea, i don’t know anybody who approach them with this, but i figured since i was preparing for the show and i came across that e mail address that dear listeners might want to know about that, they also say that they have a lincoln fund-raising specialist who’s. Available and there’s a form that you fill out and hit send, i guess. And then somebody from lincoln reaches out to you. So that might be worth pursuing something. What? You know, maybe they’re going to give you some free ideas about how to use linked in better and so on. And so for non-profit fund-raising specialist. Yeah. That’s what they call it. I know where you found that on non-profit darlington dot com. Yeah, for its development is where you found that non-profit fund-raising specialist form that you submit? Yeah. Yeah, because they have. They have a link at the very bottom that says, talk with our non-profit specialists. And so when i click clicked on that, i noticed that they have ah, form that you can fill out. And then somebody gets back to you that we should try to get somebody on from lincoln. How about that? There you go. That was that the form and say, hey, i’m learning a radio show. Come on and talk to me. Well, that’s, one way to do it so that’s. A rather simple minded way. It certainly will get the job done. I prefer to be a lot. More sophisticated than that, but okay, i’ll take that one under advisement. Do that without specialist or specialists. Was it a plural specialists? They just say that they have a lincoln fund-raising specialist available for just one person serving a well, i don’t know one point. Two million of us. Ok, it’s hard, it’s. Hard to say. I mean, i don’t know how you know how much they still have in terms of staffing available that they have dedicated to the non profit sector. That would be really interesting question to ask now, did you say a non-profit fundez specialist or the non-profit reasonscall esha list? That article is very important a versus the did you catch that chance? Okay, let’s say that speaks to a link in a ok, so that religion fundrasing specialist who could help you find the right fund-raising solution for your non-profit okay is very important a versus d because okay, so the a of course it could mean they only have one and they just making it sound like they have multiple but that’s another conspiracy don’t okay spirit. Very grassy today, very graphic sexual it’s a short hair i don’t know i’m set off today. I don’t know why. Okay, let’s, get you back in here. Tony welchlin articles. A very important article arguing articles are very important. Geever city, i think. But there is one more thing i did want to focus on that you can still do for free on linkedin, even with the new search feature. So when you have that that search box that’s at the top of the page now they do allow you to run bully in searches. Now you’re going to put me in jargon, geo bully. And everybody knows boolean is good, kendo and or and not okay, so a little feedback. All right, so is that something new? Bully in search? Well, it’s it’s taught their you know, their they’ve given you some, you know, instructions on how you can actually run those searches in terms of how to use you know the word not or and you know how to use the parentheses, teo, filter down your searches. So again, you know, it could be a way for you, teo, to take advantage of what still available for free one. One of the things that i found was interesting, though, is that you? Can’t use like like we can you do on google when we’re running searches, you cannot use the plus sign or the minus sign. So you must use the word and instead of the plus sign and you must use the word not in place of the a minus sign. Okay, that’s it. We’re going very grandeur now, boy. Okay, i know that. Yeah, yeah, pretty pretty important. Is this going away in a new in the newer version is the is the is the boolean search going away? No, no. It’s there. It’s still there? Okay. That’s. Why? I want to make sure we covered it because it is there also those those operators not. And or they must be in upper case letters if you’re going to use that. So that that’s important? A cz? Well, ok, ok. And they’re not supporting any type of wild card searches. Sometimes if you only knew, say part of the word you used to be able to put an asterisk at the end. Well, you can normally and boolean searches, but apparently on their platform they are not doing a wild cards search. So let’s say you were looking for the word ah, fundraiser or fund-raising you normally would have been able to put in f u n d e r a f asterisk so that it would complete the word in any way. But now you can’t do that on this particular bullying search. But, you know, i did want to let people know that that is available. You could just do fund-raising capital o capital our fundraiser and that would cover. All right, we got to leave it there. Maria simple. Thank you so much. Thank you for keeping us on our toes and linked in excellent, you’ll find maria. You’ll find maria at the prospect finder dot com and also at maria simple next week don’t burn out in twenty seventeen and personalized video if you missed any part of today’s show, i beseech you, find it on tony martignetti dot com responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled, and by we be spelling supercool spelling bee fundraisers we b e spelling dot com our creative producers claire meyerhoff sam liebowitz is the line producer. I’m working on hiring a new am and fm outreach director and i mistakenly had gavin in the credits last week after i said goodbye on january first, but gavin, if you don’t, if you don’t leave, we can start missing, so please i’m a damn idiot intern alright, social so media is by susan chavez on our music is by scott stein he’s going to be singing shortly and i’m going to talk over him, so saying, bring him down if you start to happen your turn you with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great you can’t take my own advice what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles? Best founded donors choose dot or ge somehow they’ve gotten in touch. Kind of off line as it were and and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah. You know, i just i’m a big believer that’s not what you make in life. It sze you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow. And savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

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