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Jessica Schneider: Giving Tuesday Friday
It’s not too late to make a splash for Giving Tuesday, November 28th. But “too late” is fast approaching. Jessica Schneider from the 92nd Street Y has your last minute tips, tricks and strategies.
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It may not be too late but “too late” is fast approaching. Amy Sample Ward has what you need for Giving Tuesday success in the social networks. She’s our social media contributor and CEO of NTEN, the Nonprofit Technology Network.
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Schnoll oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. We have a listener of the week it’s, laura packard she’s been a guest on the show and she got dissed directly personally by donald trump. You may have seen her story. She has stage four cancer, hodgkin’s lymphoma. She was tweeting to the president about health care policy and the collins gray and bill, and he blocked her. He doesn’t know that. He’s messing with a non-profit radio guest now he’s out of bounds. Laura, i’ve got your back. You have a lot of courage. Congratulations on being non-profit radio listener of the week. We love you, laura packard and i so admire what you’re doing. Congratulations. Oh, i’m glad you’re with me. I’d be thrown into ginger vos toma titus if you come to me up with the idea that you missed today’s show e-giving tuesday it’s not too late to make a splash for giving tuesday, november twenty eighth jessica schneider from the ninety second street why has your last minute tips tricks strategies, then it may not be too late, but too late is fast approaching amy sample ward has what you need for giving tuesday success in the social networks she’s, our social media contributor and ceo event in the non-profit technology network it’s giving tuesday for the hour today on tony’s, take two e-giving tuesday, responsive by pursuant full service fund-raising data driven and technology enabled pursuant dot com and by wagner cps guiding you beyond the numbers wagner, cps dot com you’re not a business you’re non-profit apolo see accounting software designed for non-profits non-profit wizard dot com and we’ll be spelling supercool spelling bee fundraisers we b e spelling dot com what a pleasure to welcome jessica snyder to the show. She is the director of strategy and collaboration at the ninety second street wise belfer center for innovation. She spearheads several i love that word spearheads levin. Use that in a long time. That’s good that’s a good buy a word, good resume word, too. I should remember that my never search for jobs, but for friends. She spearheads several initiatives and programs, including e-giving tuesday, the women in power, fellowship and social good summit she’s worked at rent the runway, general assembly and the paley center for media. You’ll find the y at nine to wide dot or ge and she’s at your pal jess. Welcome, pal, your pal. Just i love that. What would you do that twitter ideas? Very clever like that your pal? Just, you know, by the time i got around to joining twitter, which is sad that i didn’t join it right away, kind of every form of jessica or just schneider on been taken on. Yeah, i don’t know where how that came to me, but i i thought about changing to something more professional, but at this point, i think it, you know, stay with it, no latto partnership work, and i feel like i’m you know, people spell well, i love it. Yes, you should stick with it now don’t it’s not unprofessional, it’s, just different messes difference. Clever falik um, okay, so let’s kick off our power on giving tuesday with a little bit of history? Sure, that’s things started it with henry, tim’s and who’s been on the show, henry in twenty fourteen. I’m talking about giving to them, but give us a little background. Sure, i think i’ll start just by explaining a lot of people when they hear i work at the ninety second street y and giving tuesday what the connections there is. So if you don’t live in new york city or you aren’t familiar with ninety second street y, we are one hundred and forty three year old community in cultural organization on new york city’s, upper east side. We are everything you associate with the community center. We have a very renowned pre school programs for the elderly school of the arts dance classes with jim, i work in the belfer center for innovation, and our center is really tasked with taking ninety uae’s mission core concepts that have really been the foundation of the institute for the past hundred forty years of building community, of civic based dialogue of philanthropy and thinking about those in a twenty first century context. Okay, so i give him that background just because of people like why is this community centre the hump of giving jesus thats why don’t your that’s the connection e-giving tuesday, i think is supported by all those exactly fit so well into all those. So back in two thousand twelve, henry tim’s, who is now our executive director at the time he headed up one of the centers at ninety y he just had this this idea there’s black friday and cyber monday, two days that unite the retail community, as we all know, to great advantage for them. Great advantage for us. And what if there was a way to unite the philanthropic community as well? And he often jokes, you know, someone was going to claim that tuesday, why am i not the good guys? So, yeah, from the beginning, it’s been a very simple idea, but we spent very little time planning it. Our first year, we kind of last year was when two thousand twelve we’re going to our six year now you spent a couple months just gathering a coalition of people in the philanthropic world and by that, i don’t just mean non-profits a nutritional sense, there were houses of worship, schools, corporations, small businesses, families, associations, way they’re the first year i was there the first year starting oh, yeah. Okay on. And it was really just kind of put out a call that we want to make this day special. We want to bring everyone together. You want to incentivize giving one? To get people excited about giving and let’s, just as an experiment put it on the calendar all kind of got into the world together and worked very closely at the time with our friends at the united nation and foundation in there brilliant communications team helping kind of home dellaccio nastad watch your show, she also runs gelato get us out of d c, where you went to school, you went to georgetown, runs gelato shop for shops? I don’t know, but she still i don’t think she would, you know, she’s, now that we work heading up come some of their social condition and we were, which is sure fascinating and definitely worth reaching out to her because they’re doing really interesting work there. Yes, so we just kind of launched and he said, we’ll be cool. One hundred people participated, a hundred organizations did something that first year on ultimately we ended up with twenty, five hundred participate organizations that we knew of who could kind of officially registered through our site and then just on social media, that data start hearing about all these cool things happen around the country, so we knew we were we were onto something and i’ll just say the first year and this kind of continues to be our ethos, so talk about it, but more as we go along it’s always been a very open movement. We’ve never said this is the right way to participate in giving tuesday or the wrong way. We’ve never supported one platform over another and one cause over the other. We just want to see people uniting, um around the idea of giving back and not just money, but also time probono work advocacy, it’s all any form of giving is what i have to say. Now, what was the moment of we’ll be able to talk about fertilization? Like what was the very first thing about giving tuesday within an email from henry to some people who said, i’m thinking about this let’s have a meeting or when did you first come up that you can remember? Yeah, i was brought into it about a month into the process. From what i remember, it really started with henry and our other colleagues, asha curren just traveling around and having cheating on the show with us, i think, if not last year, two years. Ago talks e-giving tuesday. Yes, yes. He’s, our chief innovation officer at ninety y but we didn’t want to ever be the owners at this movement. And even though we always say we’re the home where the stewarts but we wanted this to be built by the community to start what do you remember? Is the starting the first time you heard? I think it was even the phrase giving tuesday. But like the first time you had this concept, i think the first time for me personally was henry pulling me into his office at the time. There’s. No, even now, there’s no one who works on giving tuesday full time. And i was doing different work at nine to and he just said there’s, this cool idea immediately clicked with me and intercepts if i would help with some partnership work for it, i think on henry’s and it maybe start with a conversation with kind of u n f and kind of that was the start. I think there was a dinner party where the idea was first tossed around and people reacted very positively to it. But i think henry would remember that better than i do there? Okay. So you were near the near the you were like a month in? Yeah, yes. Labeling the embryonic. We’re still in the embryonic stage. I think ways when there was enough momentum that henry realized he couldn’t do this on his own and manage a massive department at a large non-profit where he needed a someone else on his team e-giving sometime and and brain power to it. So let’s assure people now, september twenty ninth so i got all of october and most of the vast majority of november. It’s not too late right now, it would have been better if you had been planning. Like since the summer. That would have been better. But it’s not too late. No, no, definitely not. And i think there’s again, i will go back to c p times there’s no right or wrong way to bird to spain giving tuesday. So i would say the there’s many non-profits for whom giving tuesday is really the cornerstone of their fund-raising for the year and in january, when they lay out their fund-raising plan for the year more their volunteers and plan or their advocacy plan e-giving tuesdays a cornerstone. Of that, and they kind of plan all year around it. But there’s other organizations who are new to giving tuesday who exactly at this time, two months out or like, yeah, maybe we should try something this year and i think what’s really great about how e-giving tuesday he functions and how it is a great opportunity for non-profits to try something new, to do some experimentation, way about rule without rules. And if there is some idea that’s just been circulating on your team, maybe e-giving tuesday’s the perfect time to give it a chance. So not too late at all earlier, you planning the better, but especially if you’re kind of new to giving tuesday and aren’t sure what you’re going to do just the first year doing something smaller. Small start small, right? Exactly, yeah, don’t be overwhelmed, right? It’s not an overwhelming thing. There’s not rules and reports. And aside from what you want to do internally, there’s no, act like this is this is why so many people thinking has flourished because has not managed centrally there’s there’s a resource there’s, a page of sight of tools will get to the tools and resources. And then from there, it’s, you’re own your own desire. Start small. Do something modest, make it the cornerstone of your your fourth quarter, if you like exactly. Okay. I like tio. What else? You know what? Also we gotta go to break. Where was your two fingers? Two minutes ago? I didn’t see them. I didn’t see them these. And then i didn’t see the one. All right, sam says time for break. I didn’t see any fingers. Okay, let’s, go out for a break and then we come back. Of course, jessica and i just getting into giving tuesday stay with us, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way schnoll ideas for the other ninety five percent and when i was about to say was that another thing i like about it is there’s so many vastly different calls to action? People think of giving to say nothing of money first, but by no means is it limited to raising money? Give me some other examples that you’ve seen yeah, i think one thing i love about giving tuesday is it really is a way to bring people together, and giving is just such a universal value, it’s something that really unites us. And i think one of the reasons giving tuesday last year really resonated with people. I think we’ll see that again this year is you no matter your politics, no matter you know, the many things that divide us, giving tuesday and the unity that can happen around giving it’s just really amazing to see how that can bring people together is such a common a common thing, so in particular kind of volunteer events on dh in person activations are some of our favorite things to see around giving tuesday. One thing that just popped into my head from last year is there’s, a group called city dads so that’s it it’s in many cities it’s ah meet up group it’s organized around meet ups on and it’s a just dad’s getting together to do volunteer work and kind of create camaraderie and sabat the fact their dads it’s just kind of organizing principle it’s more of a volunteer group, and they partnered with plum organics x, which is a baby food company. And on giving tuesday in cities around the country, they went, teo homeless shelters and other places where people drop off clothing and food kind of assemble little packets that could be given to those in need. And it was just it was giving tuesday, people are looking to do something, and they were able to just organize this event that brought all these dads together, and often i feel like it’s mom to get a lot of the credit or we’re getting out and volunteer work and two year old to shine a light on that kid’s and baby food exactly be moms, but school exactly, and and for plum organics just a great opportunity for them to highlight there social good work and how they give back to the community justice. Such a natural fit so that that pops to my head one of the really most exciting elements of giving tuesday that’s developed over the past few years, and we kind of recognized it was happening and have been trying to support it, but it started very organically are giving tuesday community movements, so these are kind of locally organized coalitions of non-profits businesses, governments, schools in cities, towns, counties and states around the country. Last year, they’re around eighty five of them. Everything from e-giving tuesday, illinois e-giving tuesday, new york e-giving tuesday, charlotte e-giving tuesday, dallas sometimes they re brand more significantly than that to tiny little towns. There’s one in bethel, alaska, which is just a thing just a couple thousand people, they have one one stop sign in town and all the non-profits throughout the day took turns standing at that non-profit and collecting money, but also raising awareness that was then split amongst the non-profits in town and then they had almost like a science fair, but for non-profits, where they call to set up booths and people could come and learn about the different services, either because they want to give back or because maybe that could benefit that from them and really isn’t giving tuesday as a rallying point, but i also want to mention the community campaign so just really what happens if someone steps up and each one of these cities not even necessarily? Non-profit but an individual sometimes soc with non-profits eyes like i see the power of giving tuesday, i see how it can bring people together, and i want to create something grassroots in my hometown and really own it and really personalized giving tuesday not just in my organization, but for the people around me i wanted for the community it’s so lovely, and we as a team, i’m have someone on our staff now, um, who works with us part time, really? To support those community leaders and excellent okay, so let’s get it. I want to get some of the support that’s there, and i’ll just add, though, but what’s really exciting to see in the community aspect is how they support each other and how, when there’s a new community leader that comes on board how people within the already on the giving tuesday team not at ninety weinger out in the world offer advice and say this is what we learned. Oh, you’re a comparable size city here’s how we there’s there’s a ninety white community around community work exactly exactly. You know, i should have asked you just let’s get some basic stats out of the way? How many organizations do we know participated last year? We’ve talked you talked already about some of the things they’ve done, but i want you working how many tens of thousands this’s not me evading the question, but we’ve stopped counting because really, when we reached movement capacity, it’s just impossible to do b of activations and over one hundred countries that we know of it’s so vast we ask people to sign up on our web site, they could be little official partner would or not, but because it’s open source there’s no reason for people tio need to do that, and it’s isn’t a good measure of where we are. So we say hundreds of thousands of organizations on bank lose again, not just non-profits some of the stats we do like to quote is last year online, the twenty five’s e-giving tuesday, one hundred seventy seven million dollars was donated that we know of on lauren homes on, so that does not include offline. It does not include anything that happened outside of those twenty four hours, eight and that’s only dollars and that’s only dollars and just kind of other exact action we talked to talked about and get and and, you know, if a boardmember does one hundred thousand dollar match that day, that’s not in that amount, so it really is just a small fraction of the total giving but it’s nice for us because we can use it to kind of benchmark year over year and see where xero growth is, at least from from that metric i’ve seen petition drives, you know, it’s critical petition for your cause. All right, so let’s get into what people confined if they maybe they’ve done something in the past, they like to do a little more whatever or if there’s the first year, and they’re not that acquainted with it. What are they going to find at e-giving tuesday? Dot org’s? Sure. So i would say the best place to start is the download our complete tool kit, which is a very long document. I would at least art by skimming that which has kind of the basic language e-giving tuesday timeline, timeline, press really sample social media and i think also it’s helpful, because when the best things you khun dio when you’re starting giving tuesday at your organization is to get e-giving tuesday, team going not just one person running giving tuesday, so the toolkit isn’t just for you to read and like, oh, now i can run, giving tuesday starita lead to read and then become a leader of your organization around giving tuesday, but there’s lots of plug and play tools like tweets and press releases if you wanted to work on being a mayor or a proclamation mayoral proclamation tool kit yeah, which i know seems very specific, but it’s something that people love to do and it’s such a great just morale booster when that proclamation comes in a few days before giving tuesday and you’ve been plugging along just to know i remember our first year was mayor bloomberg time gave did one and and we were it was one of those moments that first year where it made us feel really so i just want to share that feeling with people, but i would say one is going to get through the tool kit and just going understanding what it’s all about case studies are a great place to go so that we all have a case study which has for non-profits and kind of the other types of organizations that that could participate local non-profits larger non-profits and with the case studies, if something piques your interest because the others, they’re pretty short, you can just kind of google the organization and giving tuesday and and find out much more see, you know, but the page look like and, you know, really delve more into that, and the other thing you do on the site is signed up for for our newsletter that also get you listed as an official giving tuesday partner in-kind of one and the same and then you’ll get when we add resource is you’ll be aware of those webinars webinars webinars coming? I can’t listen about the top of my head, but bojan e-giving tuesday at orc slash events now you’ll see a list of what’s coming up i know we have one with fire spring next week yeah, there’s always new things being added and leslie, we have a blog’s so as we have examples of what’s coming up for this upcoming year, we update that and we love it when people submit to our blogged what they have in the works less like tio here where this great organization or run e-giving tuesday campaign and more where they were great, we’re a great organization run e-giving to state campaign here’s what our campaign is here’s what we learned last year and how we’re changing because we really want the community to be learning from each other ideas to make the pie bigger, not to get you a bigger slice of it. Excellent and that’s all giving tuesday dot org’s exactly all e-giving tuesday, there was even a year there’s a plan giving toolkit that’s what you do plant giving consulting so everything is close to me close to my heart yeah, you could make plan giving part of your of your giving tuesday plan giving workplace giving if you work with a of for-profit who or even your own non-profit if they do workplace giving, you can think about how to use giving tuesday to incentivize enrollment to poor, bigger gifts on that day. Really limitless. Okay, bonem so i pulled together some some stories from that from this’s from the toolkit, like local non-profits, you know, and again to emphasize your point, this is not only by no means is this only for big organizations. There’s a of the naacp rat free library in baltimore, maryland there, when they’re one of my favorites, somebody from you know, what, two people i got two interviews from people at at ntcdinosaur provoc technology conference, i think we’re talking about energizing volunteers, and they were to ana panel two out of a panel three were from the naacp rat free library, you love them e-giving tuesday wise, yeah, what i personally love around giving tuesdays is when people use it to be collaborative and creative, and i think their campaign is a great intersection of those two. They’ve run a similar campaign the past two years where there’s they find, like the closest football game closest in time football game this year, it was against cleveland, and they challenge a library in that city teo fund-raising contest and then the losing flues and everyone’s a winner except one’s, raising less money but the executive director of the losing library has teo like, if i can remember if they want or not last year, but as much of a football fans, i yeah, but the executive director of that of the other library would like to dress up like edgar allan poe and have to read the ravens and it’s all under the hashtag book bowl e-giving tuesday on they raised i think around forty thousand dollars from that and i mean for a library, when you think about library fund raisers, you know, make sales, i mean it’s it’s online it’s bringing young people in social it’s fun, it’s kind of goofy and just the celebratory nature of it is is so in the spirit of giving tuesday dahna xero i love it’s a small organizations, i mean that’s, what non-profit radio is small and midsize shop from ours from our survey results we which is not so i’m not scientific. About ninety percent of respondents have budgets of less than ten million, so that’s at least we know it’s kind of taking advantage of our website and our resource is but also data we’ve we’ve seen from organizations like blackbaud about who’s participating and mohr and more every year, donations are going to smaller and mid size non-profits okay, people think that, you know, i think it’s one of the misconception people have around giving days or coming tuesday is it’s like the big guys, your elbow, their ways, and but this is really an equalizer, and you know what? Just just to dispel that that myth, i’m going to read some of these organizations that are that are that i got from the e-giving tuesday took it home of the sparrow in extent, pennsylvania, right? That’s not that is not an international organization table in chapel hill, north carolina, in tulsa stem alliance, tulsa, oklahoma, better future facilitators, akron, ohio. Malvin, pennsylvania baker industries so you should not be you should not be put off by your size around giving tuesday. In fact, you should be energized by your size lawyers for children don’t meet me these organizations. You just not heard of operations supply drop in austin, texas okay, so we’re putting that putting that mr bed killing it? Actually, i’d rather not die just sleep because it could wake up let’s, just kill it and it won’t be resurrected because it’s not a holy body. So all right, what else? What else can we say about giving tuesday for a couple minutes? I’m sure i would say another thing we’re just really excited about going into this next year, and i mentioned that we had one hundred global activities and one hundred treyz last year, but specifically there are now thirty five, global movements. So these are countries where an organization like a ninety second street y equivalent has stepped up and said, we want to really own giving tuesday not just at our organization, not just in our town, but for our entire condor country. And these are places have no thanksgiving, no no tradition of black friday or cyber monday. It is so amazing to see we just had in the past couple weeks giving tuesday india e-giving tuesday, panama e-giving tuesday, liberia is new this year and kind of like i mentioned with our community leaders e-giving tuesday here in the u s we kind of bring everyone together, but then just to see how they all learn from each other, it’s been one the most fascinating aspects of the movement as we’ve grown and i think it’s a really powerful on giving tuesday, which has been since the beginning to say to people, no, every act of generosity counts. It means more when we get together something really cool when you give on giving tuesday and you go on your facebook page and you see all your friends are also giving and talking about it. And then to think this is having a global scale. There’s someone in tanzania painting a house, there’s someone in, you know, bangladesh donating blood and to know that’s all happening on this single day. I think that messaging really resonates with people. And again at that time of year, it’s goingto holidays just to be celebratory. And how cool is that? They were all coming together to do something positive. Awesome. You know, you were gonna leave it there because i think you’re not standing that’s outstanding. Get involved with giving tuesday. The place to go is giving tuesday dot or ge? I’m sure jessica at your pal, jess. You having to help you? If you want a tweet, her, your pal jess on. And, of course, the ninety two, ninety secretary. Why, you know, shout them out because that’s! What started? But that’s not where you going to find the resource? Is there at nine to why dot or ge, but really the place you want to start he’s giving tuesday dot or ge? Is that right? Direct and also, of course. Follow us on social media on twitter and facebook. What the organization on twitter on twitter it’s e-giving choose e-giving two’s okay, no day, rios. Guess e-giving twos and at your pal just thank you so much. Of course. Outstanding court also. Know what you can hang around, right? I like that. Okay. Okay. When? When amy sample ward comes on, i will introduce you. All right, so we got a lot more on giving tuesday. Coming up first. Um pursuant the intelligent fund-raising health check. Have you gotten this thing yet? You’ve heard me talk about it for a couple weeks. Download it for nine key performance indicators. Those kp eyes. Hippies. You gotta have your kp eyes. You gotta have, you know, it’s the best practices that’s out now. It’s kip he’s okay. Or alive. That’s what? I call them hippies. That sounds like a breakfast seal. Like i want my i want i want chocolate milk. With mike hippies this morning, but kp eyes there’s ten universal characteristics of organizations that are thriving in fund-raising universal this is this is big the’s. The ten biggest ideas in the universe. This is duitz wait. So which is which is bigger? A solar system. No solar system is inside the universe, right? Isn’t aren’t solar system subsets of universes? Yeah, yeah. So this is not just i mean, if yeah, if these were dying, um, solar system ideas are no ten. If these ten solar system characteristics of thriving org’s, then i would say, you know, it’s really not worth it, but he’s a universal. So you’ve got you’ve got to go get the ten universal characteristics, not merely solar system. Um, get the free paper it’s at its on the non-profit radio listener landing page that pursuing has set up. And, of course, you know where that is. It’s a tony dahna may slash pursuant. Remember the capital p you’ve got to do that well, your cpa’s they do go way beyond the numbers that’s what they say and actually do it weinger cpas. They’re adding value way beyond accounting. They have all these policy statements free. Resource is for you again, just like just like giving tuesday. Dot org’s. They have something on fiscal sponsorship policy. They have a fiscal policy agreement. Now. We just talked about fiscal sponsorships. About a month ago, jean takagi was on with andrew shulman, and the subject was physical sponsorships for the hour. So if you want a lot more detail on that, there was september first september first show. So if you want a lot more detail on that, you can find an agreement. You could find a policy rechner, cps, giving these things away. They have ah, accounting policies and procedures manual ah bank statement review form. You know you’re reviewing bank statements. Hopefully you’re doing it every single month. Are you are you checking everything that you should be? Let the cps tell you what you should be reviewing when you do your monthly bank statement reviews each month your monthly each month that’s redundant. When you do these, you want to have a checklist in front. All right? So somebody more policies sepa is giving free advice. Go to regular cpas. Dot com quick resource is then guides stop wasting your time using business accounting software for your books. Quickbooks sage? Yeah, they’ll be fine if you were a business, but you’re not you’re non-profit you’ve heard rumors to this effect, right? You’re non-profit kaplow’s accounting. It is designed for non-profits from the ground up meat from the outset, from the ground they have non-profits in mind, not corporate entities. So make your non-profit accounting do it easier, appaloosa counting easy, affordable designed for you. They’re at non-profit wizard dot com now time for tony’s take to my latest video is giving tuesday. All right, now, that’s. That particular video introduces this. Show so if you’re listening to the show podcast or affiliate or alive, you don’t really need the video because you skipped that you could skip that step, but there are links below. Teo e-giving tuesday roundup that i’ve got, including a video that where there’s possum shooting in the background you gotta you gotta check out this possum shooting video that i did in the in the mountains of tennessee. Um, yeah, just check out the possum shooting. So e-giving tuesday sort of video and round up that is all at aa my site, which is tony martignetti dot com, which i momentarily forgot. Okay. Um, let’s see? Got any sample ward on the phone on? Dh jessica schneider can hang out with us. You know, any sample ward is she’s a social media contributor. She’s, the ceo of antenna non-profits technology network. Her most recent co authored book is social change any time everywhere about online multi-channel engagement she’s at amy, sample ward, dot or ge and at amy rs ward. They are, of course, is for rene. Welcome back, amy rene. Hi. Hi, that’s. Why i give you this if you serve. Yeah, if you serve intro. That so you could get a little high so you can do slow. It felt so appropriate after such a long intro, it was just like the period at the end of the sentence. Okay, meet jessica schneider. Any sample ward? Hi, jessica. Hi, amy, nice to meet you, telefund lugo jessica can hang out with think we’ve even emailed before, but this is our first time getting teo talk on non-profit radio together. That is true for sure that, ok, eso jessica can hang out with us, and i, uh, i took the liberty of ah, hailing us of her of her extra time. So is that okay, right? I would love that. I knew you would. I knew you were giving person. All right, we’re talking about giving tuesday. Let’s see you. You have some, you know, you’re you’re a strategist and also a tactician. We talked a lot about strategy. I think with jessica let’s, get into some tactical ideas you like you like having people set up in advance. To who, you know, we’re going to be your champions. Well, when we talked about this before and other contacts now for that same, like a e-giving day, like giving to this whillans, you know, so it will not be new tto learn that i’m a fan of letting your community lead instead of the organization be the one out in the lead. I really think that a day let giving tuesday where you’re trying to reach as many folks as possible, but we all know and a lot of what’s going to capture their attention is storytelling and people really being able to speak clearly about the value of your mission. And i think it’s much better when other community members are making that appeal versus just the organization, because everyone’s going to respond to that same? Well, of course, the organization thinks it’s important. You worked there. You know where? Hearing that from a community member. Can can actually be really powerful and potentially change people’s mindset click through and learn a little bit more so i always recommend for organizations, especially organizations where this will be their first time participating and giving tuesday to set up. It doesn’t have to be an overwhelming, like fifty person list, you know could be five people, but make sure you have kind of a social media champions list of people who already have social media accounts, they already know how to use them. They’re probably posting frequently so there, you know, the folks that are connected to them on various channels aren’t going to be surprised when all of a sudden they’re posting about this, but they don’t have to be, you know, quote unquote vips, they don’t have to be superstar, don’t teo? Yeah, what matters is that the people that they are connected to like them and respond to them and engage with them, right? That doesn’t matter what their job title is are or where they live, anything like that, they haven’t engaged group of friends and family and an extended network that’s really what’s going to make him a great champion i’m giving to you so recruit them ahead of time, make sure they know that yes, i’m often in to do this for you, but you’re not making them do a bunch of work, so you’re telling them will send you example, facebook posts their example tweets, we’ll send you photos you can use so they know that what they’re being asked for as their voice in their leadership. But you’re not making them to a bunch of work to come up with what to say and some of those example resource is people will find at giving tuesday dot or ge jessica, how about that idea of the community speaking for you? Yes, i hundred percent agree with everything that amy just said, and it reminded me, i think those of us who work in the nonprofit world, everyone listening right now, um, often thinks on giving tuesday, you know, you get a lot of emails it’s giving tuesday donate to our cause and it’s very important to think about how you’re going to stand out in that crowd, but at the same time, there are so many people who aren’t part of the philanthropic community who don’t give online who are. Going, tio not get any of those emails on giving tuesday and that’s, why it’s so important to think about how you’re going to reach them as well and thinking of your community, is your ambassadors, you know, i might get five or six e-giving tuesday emails, someone else might not get a single email, but they’re going to see something in their facebook freed from there. Best friend from high school saying, no, i support cancer research, it’s giving tuesday. It would mean a lot to me. If you gave to this organization, they do amazing work, so just just think about that and ah, and how you confess, utilize those ambassadors on giving tuesday, amy let’s, go back to you. What else? What else do you think? Well, i think beyond just engaging folk, something that we have heard a lot of organizations ask us about or rather kind of complain about is something very, very tactical that i think often organizations don’t think about until they’re in the moment, and that is a number of organizations have discovered that, you know, it’s giving today they’re participating, you know, dollars air coming in there, super excited, you know, they’re trying to keep that momentum going throughout the day, and they want to post on twitter on up state that says, oh, my gosh, you are goal for the day was to raise five thousand, and we just hit seventeen hundred, you know, help us get to the next amount and all of a sudden they’re hearing from their executive director or maybe their development director that that is not an improved post and that, for whatever reason there executive director or whomever else is giving this approval doesn’t want to share that kind of a milestone, and they’re like, well, but i’m in the middle of typing this tweet what else am i supposed to say? What’s going on? And it may sound surprising, but we have i’ve heard this dozens of times now from organization saying what what should i have done in that situation? Well, i guess my advice is to not get yourself in that situation. It is not yet giving. Tuesday is not the middle of you know the morning and you want to post that update so as you’re doing, you’re planning for this year’s giving tuesday think about what milestones you’re going to want to celebrate and get those approved ahead of time. Maybe it isn’t. Every single dollar that comes in your organization feels comfortable reporting that’s fine figure out what kinds of milestones you do have approval to celebrate so that you don’t have to be in the middle of typing that tweet and find out you can’t send it really think about how you khun frame different milestones throughout the day, as asked anybody that’s ever listen to public radio is going to know that they are ex first that that thinking about hey well, you know, our goal for this hour was two thousand and we’re eighteen fifty who, you know, do we have collars in the last ten minutes to get us up to two thousand? Figure out what those milestones are and how you can celebrate them and how you can use them as kind of another motivational asked throughout the day. All right, how come some organizations might not want to share dollar amounts that since you used that as an example, what? Well, the feedback i’ve gotten, i mean, at least in organizations where to come to me for advice about this is that today? Well, there are a number of different situations, but the majority of them is that they were worried that they wouldn’t hit the ultimate goal for the day and that they would be posting these messages about, you know, we’ve made it to this number, can you keep giving? And that people would perceive that as we’ve on lee made it to seventeen hundred, and we thought we’d make it to five thousand. Um so it was it was like they were intimate painting a perception issue, so they didn’t want to say the numbers i said, okay, okay, jessica, anything you want? Not maybe if not that specifically just about getting thinking ahead in your community i had about communications, that is, i think amy brings up a really great point that the milestone issue? Definitely i hadn’t heard that specifically, but it makes a lot of sense to me, but in general, i would just line up tons of potential tweets and facebook post you probably do less frequently on giving tuesday, but a few facebook posts funny gifts, which ifs like to pronounce it some images using that giving tuesday logo just have it all ready to go, because once the day starts, you know who knows what’s going to happen and having those just said you can cut and paste them if you were running around that someone else can cut and paste them in and you know they’re approved, we’ll just you don’t. Toby developing graphics that day more you could get ahead of time. Agree? Just make your life a lot easier if you and i have talked about that again. Other contacts having having images lined up in advance. So you’re not scrambling. I mean, you do that for you do that for ah, for ntcdinosaur non-profit technology conference. Yeah, exactly. And a lot of for a lot of organizations getting images lined up in advance also means making sure you have approval there. Probably, you know photos of people. So making sure that the photos that you want to be able to use on that day, or one where you actually have approval to use those photos, everything is good to go. So that, again, you don’t get stuck in the middle of drafting, opposed, because you don’t have approval. But i also think giving tuesdays a great time to think about images that aren’t just, you know, like a photo that you have taken of a room full of people, but an image that you create with some easy online tools, so that they could be more like graphics. Mostly, i’m making the recommendation because you’re probably going to be posting many times during the day compared to a normal day. And so, using different graphic struck, they can help. Just keep the post feeling fresh and new content out there. A little bit more appealing for folks to share when there’s a graphic sametz chart about all that you did in twenty seventeen that goes along with that tweet that’s asking people to get so it feels like you can get a little bit more information into the post and i’ll just add one more thing to that. Just a best practice we’ve seen is just using the giving tuesday has to hash tag often people. The first tweet of the day, the first facebook post they say it’s giving tuesday and don’t think to continue that throughout the day, and if they’re talking about campaign or doing this great storytelling work-life so i think as much as possible and in terms of approval when it comes to the giving tuesday logo and e-giving tuesday heart, we love to see creativity around that so well in advance. If you want, take the heart and give it to your graphics team or find some twosome probono work for you and change the colors. Whatever you want to do, you don’t have to run it by us and we love it when we see images pop up on giving tuesday that air. Using our logo in a creative way. Cool, cool, me, that’s. What you’ve always loved about giving tuesday is the decentralization. So exactly, and i think for a lot of organizations e-giving tuesday’s the first time, or the only time during the year that they really operate like this, that they would participate in a more global campaign, but also that they are asking for money in a way where they’re actually asking their community member for to make that asked, or that they’re doing it on social media versus, you know, really relying on a direct mail appeal, etcetera. All right, ladies, we’re going to take our take our break. When we come back, we’ll continue the convo. Everybody stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they are levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m jonah helper, author of date your donors. And you’re listening to tony martignetti non-profit radio. No big non-profit ideas for the other ninety five percent. Oppcoll we’ve got to do the live listener love, of course, we’ve got live listeners right now in laos, people’s, democratic republic of laos welcome live love to you and federal argentina also germany, gooden, dog, united kingdom don’t know which country i never, never just assume it’s, england, i don’t do that. Could be scotland islander whales united kingdom live love to you bring it here into united states who got younkers a little above new york city, brooklyn multiple brooklyn, multiple manhattan, tampa, tampa, florida live love to you, boston, mass. Bensalem, pennsylvania. Woodbridge, new jersey live love going out there all those places we’ve got someone in ukraine can’t see your city i’m sorry, but we know you’re with us and also in ah, china knee, how we’re south korea, but they’re out there there’s always someone from south korea, always always have sole on your haserot comes to harm nita. I know you’re out there on the heels of the of the live listeners love has to come to podcast pleasantries because there’s over twelve thousand of you listening on whatever device, whatever time and i am very glad that you are with us pleasantries to the podcast listeners. Thanks for being with us and the affiliate affections to our am and fm station listeners throughout the country. Affections to you. Thank you for your thank you to your station for hosting us. And thank you to you. Thanks to you for listening. Non-profit radio affections to our affiliate listeners. Okay. Um example, word. Let’s. Go back to you and find out let’s. See what else? What, what? What advice do you have around giving tuesday? Let’s? Keep it so simple. Well, some advice that i have e-giving tuesday actually come from other a crowd funding type situations and research from crowd funding black forms who, you know people are using for all different types of campaigns all throughout the year, but their research of what makes a successful campaign one of the indicators of a campaign that will be successful and meet it, um, you know, posted goal are ones that regularly post updates on the page so that the content is different even throughout the day or throughout the campaign. If you know another it is not giving tuesday, i think that’s a really smart because you’re sending people to the same link over and over and when they click through, they’re going to want to see that something different, right? So making sure that you’re sending them to that link over and over, that you’re, you know, just like you would if it was a little like news ticker kind of page, you can edit that paige and make sure that you’re putting an update at the top, not the bottom. Every time folks click through, they see oh, it’s, an updated eleven thirty a m and we’re halfway there, great that’s something really short and exciting that maybe i’m one of your champions. I could just copy and paste that as a tweet myself, right? So it’s just a way to keep it fresh on the page, but also to give other people fun, exciting things to share on and help spread your message. Yeah, cool, you could do that right on your on the e-giving page? Absolutely. Okay, okay, jessica, anything you wanna add with respect to keeping the content fresh all day? Yeah, i would say that you’re giving tuesday doesn’t have to be a single day event again based on our limited survey research, about only about a third of organizations just do something on giving tuesday either it’s the middle of a campaign, the start of an end of the year campaign, sometimes the end of a november long campaign. So just a long line of what amy was saying if you are sending people to a page on giving tuesday and then throughout the course of a month or even if it’s a week long campaign, just think about what you could do on giving tuesday throughout today to make it make it unique and incentivize or different stories you could be telling, especially if the page is going to be up for longer than a day. Yeah, okay, and you you, of course, you always want to know what we’re measuring, what what ar metrics going to be for this campaign that we’re engaged in? Well, in my experience, something like giving tuesday feels like a very fast, action packed type of campaign, even a jessica saying, even if more than one day it’s still a pretty intensive, fast moving thing on dh. In my experience, that means that other folks in the organization, whether that means other staff leadership or boardmember i want to know if it was successful, justus quickly, they don’t want to wait three months for your next, you know, development update to learn about the success of the day and being able to report on that means you’re going to have to know in advance. So start thinking about this now is you’re doing, you’re planning, what are you gonna want to be able to measure and report on to know if it was successful or not? Because it may be that you didn’t set up yourself to be able to report on those things that you hadn’t thought about it. I used to give me an example aa lot of folks like tracking on giving tuesday kind of the reach of their messages because as we know, it isn’t just about the dollars range that day, but new folks who signed onto your newsletter people who maybe saw your messages and shared them so folks who were engaged in other ways and that means that you might want to set up certain tools you might wantto have a customized bentley or or other girl short ner link for your donation page that you’re using in all of your tweet so you can really see within that girl short ner screen how many tweets retweet that’s getting? How many folks are looking at how many people are clicking through you might wantto dive into your google analytics and set up some campaign you girls so that you can separate facebook traffic from email traffic from twitter traffic, for example, on dh you know, maybe you don’t care about those things just using those examples, but if you haven’t set them up ahead of time, it’s going to make it really difficult if you wanted to be able to report against those goals and of course, those air going to flow from what are your goals for the day, which which you’re always a proponent of, and we’ve also again talked about it many times. Why are you? Why are you in giving tuesday? What? What at the threshold what do you want to do for the day? Which jessica and i were talking about earlier? It could be any number of things from ah, community. A community day of service. Teo, i mentioned petitions. Could be dollars? Could be new volunteers, you know. What do you what’s your goal or goals for? The day and then that’ll drive. What you going to measure? What have i learned? Something from you through the years. I like it. At least that if i learned at least that much through the years. Okay? Yes, i like it. Okay, i’m trainable. Just anything you’d like to add, you know, metric wass no, but when one nava metrics, i think amy made a great point. But when, when she brought up reporting to board members and senior leadership, it just reminded me how important it is in advance of eating tuesday to get buy-in from that. Like, i love that you need to report to board members because it means that board members know it’s giving tuesday, and they’re excited and engage with your campaign and whenever there’s a reason i know all boards or different, but to engage your board around fund-raising in a new and different way, as opposed to kind of the traditional ways is great. So, yeah, i just i love that idea of getting the board onboard early and keeping them in the loop throughout the day and seeing how you can leverage their connections. And, of course, if a boardmember is willing to do a match always huge that especially if they’re planning on making an end of your gift anyway, saying to them, why don’t you use your end of your game, teo, as a match to kick off our giving tuesday campaign? Okay, cool, uhm ehm anything you’d like to add about e-giving tuesday way, i guess i’m the last thing i would want to say is that i don’t want to feel intimidated by the idea of participating and e-giving teams we have a small community of supporters are because i’ve never really done online fund-raising before, like you were saying, it doesn’t have to be a big fund-raising goal for you, maybe it’s just a chance for you to go get more people in your community to know about the programs you offer, recruit a new boardmember figure out that you have a handful of champions, right? It might just be kind of an introductory year with a lot of other goals that are still really important. Ilsen jessica, i wantto clothes with you tell tell me what you love about the work that you’re doing. I love that every giving tuesday i hear stories that we didn’t know campaigns, we don’t know we’re going to be happening happening that are just so heartwarming and show that there is such creativity in the nonprofit sector and that people are really thinking outside the box and want to experiment and want to try new things and in a way, that’s just just relate to it the more i just that it’s just so heartwarming that that e-giving tuesday khun really be this opportunity. Teo, bring us together to show, like, with the best in people and in just a fun, celebratory way. And i just love being witness to that. And you know where the home of giving tuesday, but really is a movement that’s built by families, individuals, all the non-profits out there so just yeah, thank you guys. Roll. Participating are considering participating. Absolutely. And you’re little more than a witness. You know, you’re a facilitator. Facilitator? Yes, but it’s it’s what all of you are going to do? That’s going? Teo make e-giving tuesday, two thousand seventeen. Amazing. Awesome. Amy, you wanna leave us with anything inspirational? Last? Well, you did. You know i don’t want to jump spot again. You did? You said you said don’t be put off by the size of your organization. Jessica and i had said that earlier, right? Small lords jumpin goto give it go to giving tuesday dot or go check it out. Okay, so i i don’t mean to put you on the spot again. You’re awesome. No, alright, that’s amy sample ward, our social media contributors ceo of inten you’ll find her at amy rs ward and jessica schneider. She is at your pal jess. Ladies thank you so, so much. Thank you for happiness. Thanks so much, tony. And thanks for paying for the conversation. Just said i was fun. Yes, agreed indeed. Thank you, jessica. Next week, oracle net sweet. They have lots of free offerings for non-profits you don’t know about this from oracle, that sweet you shall next week. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com and these are our sponsors. Pursuant online tools for small and midsize non-profits data driven and technology enabled pursuing dot com regular cpas guiding you beyond the numbers. Wetness. Cps dot com stoploss accounting software designed for non-profits non-profit wizard dot com and we be spelling supercool spelling bee fundraisers we b e spelling dot com. Our creative producers, claire miree sam recruits is on the board is the line producer show social media is by seeing shadows in this cool music. By scott steindorff. Do with me next week for non-profit big non-profit ideas for the other ninety five percent go out green. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card, it was like it was phone. This email thing is fired-up that’s, why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.