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Nonprofit Radio for September 29, 2017: Giving Tuesday Friday

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Jessica Schneider: Giving Tuesday Friday

It’s not too late to make a splash for Giving Tuesday, November 28th. But “too late” is fast approaching. Jessica Schneider from the 92nd Street Y has your last minute tips, tricks and strategies.




Amy Sample Ward: Giving Tuesday Friday

Amy Sample Ward

It may not be too late but “too late” is fast approaching. Amy Sample Ward has what you need for Giving Tuesday success in the social networks. She’s our social media contributor and CEO of NTEN, the Nonprofit Technology Network.




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Schnoll oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. We have a listener of the week it’s, laura packard she’s been a guest on the show and she got dissed directly personally by donald trump. You may have seen her story. She has stage four cancer, hodgkin’s lymphoma. She was tweeting to the president about health care policy and the collins gray and bill, and he blocked her. He doesn’t know that. He’s messing with a non-profit radio guest now he’s out of bounds. Laura, i’ve got your back. You have a lot of courage. Congratulations on being non-profit radio listener of the week. We love you, laura packard and i so admire what you’re doing. Congratulations. Oh, i’m glad you’re with me. I’d be thrown into ginger vos toma titus if you come to me up with the idea that you missed today’s show e-giving tuesday it’s not too late to make a splash for giving tuesday, november twenty eighth jessica schneider from the ninety second street why has your last minute tips tricks strategies, then it may not be too late, but too late is fast approaching amy sample ward has what you need for giving tuesday success in the social networks she’s, our social media contributor and ceo event in the non-profit technology network it’s giving tuesday for the hour today on tony’s, take two e-giving tuesday, responsive by pursuant full service fund-raising data driven and technology enabled pursuant dot com and by wagner cps guiding you beyond the numbers wagner, cps dot com you’re not a business you’re non-profit apolo see accounting software designed for non-profits non-profit wizard dot com and we’ll be spelling supercool spelling bee fundraisers we b e spelling dot com what a pleasure to welcome jessica snyder to the show. She is the director of strategy and collaboration at the ninety second street wise belfer center for innovation. She spearheads several i love that word spearheads levin. Use that in a long time. That’s good that’s a good buy a word, good resume word, too. I should remember that my never search for jobs, but for friends. She spearheads several initiatives and programs, including e-giving tuesday, the women in power, fellowship and social good summit she’s worked at rent the runway, general assembly and the paley center for media. You’ll find the y at nine to wide dot or ge and she’s at your pal jess. Welcome, pal, your pal. Just i love that. What would you do that twitter ideas? Very clever like that your pal? Just, you know, by the time i got around to joining twitter, which is sad that i didn’t join it right away, kind of every form of jessica or just schneider on been taken on. Yeah, i don’t know where how that came to me, but i i thought about changing to something more professional, but at this point, i think it, you know, stay with it, no latto partnership work, and i feel like i’m you know, people spell well, i love it. Yes, you should stick with it now don’t it’s not unprofessional, it’s, just different messes difference. Clever falik um, okay, so let’s kick off our power on giving tuesday with a little bit of history? Sure, that’s things started it with henry, tim’s and who’s been on the show, henry in twenty fourteen. I’m talking about giving to them, but give us a little background. Sure, i think i’ll start just by explaining a lot of people when they hear i work at the ninety second street y and giving tuesday what the connections there is. So if you don’t live in new york city or you aren’t familiar with ninety second street y, we are one hundred and forty three year old community in cultural organization on new york city’s, upper east side. We are everything you associate with the community center. We have a very renowned pre school programs for the elderly school of the arts dance classes with jim, i work in the belfer center for innovation, and our center is really tasked with taking ninety uae’s mission core concepts that have really been the foundation of the institute for the past hundred forty years of building community, of civic based dialogue of philanthropy and thinking about those in a twenty first century context. Okay, so i give him that background just because of people like why is this community centre the hump of giving jesus thats why don’t your that’s the connection e-giving tuesday, i think is supported by all those exactly fit so well into all those. So back in two thousand twelve, henry tim’s, who is now our executive director at the time he headed up one of the centers at ninety y he just had this this idea there’s black friday and cyber monday, two days that unite the retail community, as we all know, to great advantage for them. Great advantage for us. And what if there was a way to unite the philanthropic community as well? And he often jokes, you know, someone was going to claim that tuesday, why am i not the good guys? So, yeah, from the beginning, it’s been a very simple idea, but we spent very little time planning it. Our first year, we kind of last year was when two thousand twelve we’re going to our six year now you spent a couple months just gathering a coalition of people in the philanthropic world and by that, i don’t just mean non-profits a nutritional sense, there were houses of worship, schools, corporations, small businesses, families, associations, way they’re the first year i was there the first year starting oh, yeah. Okay on. And it was really just kind of put out a call that we want to make this day special. We want to bring everyone together. You want to incentivize giving one? To get people excited about giving and let’s, just as an experiment put it on the calendar all kind of got into the world together and worked very closely at the time with our friends at the united nation and foundation in there brilliant communications team helping kind of home dellaccio nastad watch your show, she also runs gelato get us out of d c, where you went to school, you went to georgetown, runs gelato shop for shops? I don’t know, but she still i don’t think she would, you know, she’s, now that we work heading up come some of their social condition and we were, which is sure fascinating and definitely worth reaching out to her because they’re doing really interesting work there. Yes, so we just kind of launched and he said, we’ll be cool. One hundred people participated, a hundred organizations did something that first year on ultimately we ended up with twenty, five hundred participate organizations that we knew of who could kind of officially registered through our site and then just on social media, that data start hearing about all these cool things happen around the country, so we knew we were we were onto something and i’ll just say the first year and this kind of continues to be our ethos, so talk about it, but more as we go along it’s always been a very open movement. We’ve never said this is the right way to participate in giving tuesday or the wrong way. We’ve never supported one platform over another and one cause over the other. We just want to see people uniting, um around the idea of giving back and not just money, but also time probono work advocacy, it’s all any form of giving is what i have to say. Now, what was the moment of we’ll be able to talk about fertilization? Like what was the very first thing about giving tuesday within an email from henry to some people who said, i’m thinking about this let’s have a meeting or when did you first come up that you can remember? Yeah, i was brought into it about a month into the process. From what i remember, it really started with henry and our other colleagues, asha curren just traveling around and having cheating on the show with us, i think, if not last year, two years. Ago talks e-giving tuesday. Yes, yes. He’s, our chief innovation officer at ninety y but we didn’t want to ever be the owners at this movement. And even though we always say we’re the home where the stewarts but we wanted this to be built by the community to start what do you remember? Is the starting the first time you heard? I think it was even the phrase giving tuesday. But like the first time you had this concept, i think the first time for me personally was henry pulling me into his office at the time. There’s. No, even now, there’s no one who works on giving tuesday full time. And i was doing different work at nine to and he just said there’s, this cool idea immediately clicked with me and intercepts if i would help with some partnership work for it, i think on henry’s and it maybe start with a conversation with kind of u n f and kind of that was the start. I think there was a dinner party where the idea was first tossed around and people reacted very positively to it. But i think henry would remember that better than i do there? Okay. So you were near the near the you were like a month in? Yeah, yes. Labeling the embryonic. We’re still in the embryonic stage. I think ways when there was enough momentum that henry realized he couldn’t do this on his own and manage a massive department at a large non-profit where he needed a someone else on his team e-giving sometime and and brain power to it. So let’s assure people now, september twenty ninth so i got all of october and most of the vast majority of november. It’s not too late right now, it would have been better if you had been planning. Like since the summer. That would have been better. But it’s not too late. No, no, definitely not. And i think there’s again, i will go back to c p times there’s no right or wrong way to bird to spain giving tuesday. So i would say the there’s many non-profits for whom giving tuesday is really the cornerstone of their fund-raising for the year and in january, when they lay out their fund-raising plan for the year more their volunteers and plan or their advocacy plan e-giving tuesdays a cornerstone. Of that, and they kind of plan all year around it. But there’s other organizations who are new to giving tuesday who exactly at this time, two months out or like, yeah, maybe we should try something this year and i think what’s really great about how e-giving tuesday he functions and how it is a great opportunity for non-profits to try something new, to do some experimentation, way about rule without rules. And if there is some idea that’s just been circulating on your team, maybe e-giving tuesday’s the perfect time to give it a chance. So not too late at all earlier, you planning the better, but especially if you’re kind of new to giving tuesday and aren’t sure what you’re going to do just the first year doing something smaller. Small start small, right? Exactly, yeah, don’t be overwhelmed, right? It’s not an overwhelming thing. There’s not rules and reports. And aside from what you want to do internally, there’s no, act like this is this is why so many people thinking has flourished because has not managed centrally there’s there’s a resource there’s, a page of sight of tools will get to the tools and resources. And then from there, it’s, you’re own your own desire. Start small. Do something modest, make it the cornerstone of your your fourth quarter, if you like exactly. Okay. I like tio. What else? You know what? Also we gotta go to break. Where was your two fingers? Two minutes ago? I didn’t see them. I didn’t see them these. And then i didn’t see the one. All right, sam says time for break. I didn’t see any fingers. Okay, let’s, go out for a break and then we come back. Of course, jessica and i just getting into giving tuesday stay with us, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way schnoll ideas for the other ninety five percent and when i was about to say was that another thing i like about it is there’s so many vastly different calls to action? People think of giving to say nothing of money first, but by no means is it limited to raising money? Give me some other examples that you’ve seen yeah, i think one thing i love about giving tuesday is it really is a way to bring people together, and giving is just such a universal value, it’s something that really unites us. And i think one of the reasons giving tuesday last year really resonated with people. I think we’ll see that again this year is you no matter your politics, no matter you know, the many things that divide us, giving tuesday and the unity that can happen around giving it’s just really amazing to see how that can bring people together is such a common a common thing, so in particular kind of volunteer events on dh in person activations are some of our favorite things to see around giving tuesday. One thing that just popped into my head from last year is there’s, a group called city dads so that’s it it’s in many cities it’s ah meet up group it’s organized around meet ups on and it’s a just dad’s getting together to do volunteer work and kind of create camaraderie and sabat the fact their dads it’s just kind of organizing principle it’s more of a volunteer group, and they partnered with plum organics x, which is a baby food company. And on giving tuesday in cities around the country, they went, teo homeless shelters and other places where people drop off clothing and food kind of assemble little packets that could be given to those in need. And it was just it was giving tuesday, people are looking to do something, and they were able to just organize this event that brought all these dads together, and often i feel like it’s mom to get a lot of the credit or we’re getting out and volunteer work and two year old to shine a light on that kid’s and baby food exactly be moms, but school exactly, and and for plum organics just a great opportunity for them to highlight there social good work and how they give back to the community justice. Such a natural fit so that that pops to my head one of the really most exciting elements of giving tuesday that’s developed over the past few years, and we kind of recognized it was happening and have been trying to support it, but it started very organically are giving tuesday community movements, so these are kind of locally organized coalitions of non-profits businesses, governments, schools in cities, towns, counties and states around the country. Last year, they’re around eighty five of them. Everything from e-giving tuesday, illinois e-giving tuesday, new york e-giving tuesday, charlotte e-giving tuesday, dallas sometimes they re brand more significantly than that to tiny little towns. There’s one in bethel, alaska, which is just a thing just a couple thousand people, they have one one stop sign in town and all the non-profits throughout the day took turns standing at that non-profit and collecting money, but also raising awareness that was then split amongst the non-profits in town and then they had almost like a science fair, but for non-profits, where they call to set up booths and people could come and learn about the different services, either because they want to give back or because maybe that could benefit that from them and really isn’t giving tuesday as a rallying point, but i also want to mention the community campaign so just really what happens if someone steps up and each one of these cities not even necessarily? Non-profit but an individual sometimes soc with non-profits eyes like i see the power of giving tuesday, i see how it can bring people together, and i want to create something grassroots in my hometown and really own it and really personalized giving tuesday not just in my organization, but for the people around me i wanted for the community it’s so lovely, and we as a team, i’m have someone on our staff now, um, who works with us part time, really? To support those community leaders and excellent okay, so let’s get it. I want to get some of the support that’s there, and i’ll just add, though, but what’s really exciting to see in the community aspect is how they support each other and how, when there’s a new community leader that comes on board how people within the already on the giving tuesday team not at ninety weinger out in the world offer advice and say this is what we learned. Oh, you’re a comparable size city here’s how we there’s there’s a ninety white community around community work exactly exactly. You know, i should have asked you just let’s get some basic stats out of the way? How many organizations do we know participated last year? We’ve talked you talked already about some of the things they’ve done, but i want you working how many tens of thousands this’s not me evading the question, but we’ve stopped counting because really, when we reached movement capacity, it’s just impossible to do b of activations and over one hundred countries that we know of it’s so vast we ask people to sign up on our web site, they could be little official partner would or not, but because it’s open source there’s no reason for people tio need to do that, and it’s isn’t a good measure of where we are. So we say hundreds of thousands of organizations on bank lose again, not just non-profits some of the stats we do like to quote is last year online, the twenty five’s e-giving tuesday, one hundred seventy seven million dollars was donated that we know of on lauren homes on, so that does not include offline. It does not include anything that happened outside of those twenty four hours, eight and that’s only dollars and that’s only dollars and just kind of other exact action we talked to talked about and get and and, you know, if a boardmember does one hundred thousand dollar match that day, that’s not in that amount, so it really is just a small fraction of the total giving but it’s nice for us because we can use it to kind of benchmark year over year and see where xero growth is, at least from from that metric i’ve seen petition drives, you know, it’s critical petition for your cause. All right, so let’s get into what people confined if they maybe they’ve done something in the past, they like to do a little more whatever or if there’s the first year, and they’re not that acquainted with it. What are they going to find at e-giving tuesday? Dot org’s? Sure. So i would say the best place to start is the download our complete tool kit, which is a very long document. I would at least art by skimming that which has kind of the basic language e-giving tuesday timeline, timeline, press really sample social media and i think also it’s helpful, because when the best things you khun dio when you’re starting giving tuesday at your organization is to get e-giving tuesday, team going not just one person running giving tuesday, so the toolkit isn’t just for you to read and like, oh, now i can run, giving tuesday starita lead to read and then become a leader of your organization around giving tuesday, but there’s lots of plug and play tools like tweets and press releases if you wanted to work on being a mayor or a proclamation mayoral proclamation tool kit yeah, which i know seems very specific, but it’s something that people love to do and it’s such a great just morale booster when that proclamation comes in a few days before giving tuesday and you’ve been plugging along just to know i remember our first year was mayor bloomberg time gave did one and and we were it was one of those moments that first year where it made us feel really so i just want to share that feeling with people, but i would say one is going to get through the tool kit and just going understanding what it’s all about case studies are a great place to go so that we all have a case study which has for non-profits and kind of the other types of organizations that that could participate local non-profits larger non-profits and with the case studies, if something piques your interest because the others, they’re pretty short, you can just kind of google the organization and giving tuesday and and find out much more see, you know, but the page look like and, you know, really delve more into that, and the other thing you do on the site is signed up for for our newsletter that also get you listed as an official giving tuesday partner in-kind of one and the same and then you’ll get when we add resource is you’ll be aware of those webinars webinars webinars coming? I can’t listen about the top of my head, but bojan e-giving tuesday at orc slash events now you’ll see a list of what’s coming up i know we have one with fire spring next week yeah, there’s always new things being added and leslie, we have a blog’s so as we have examples of what’s coming up for this upcoming year, we update that and we love it when people submit to our blogged what they have in the works less like tio here where this great organization or run e-giving tuesday campaign and more where they were great, we’re a great organization run e-giving to state campaign here’s what our campaign is here’s what we learned last year and how we’re changing because we really want the community to be learning from each other ideas to make the pie bigger, not to get you a bigger slice of it. Excellent and that’s all giving tuesday dot org’s exactly all e-giving tuesday, there was even a year there’s a plan giving toolkit that’s what you do plant giving consulting so everything is close to me close to my heart yeah, you could make plan giving part of your of your giving tuesday plan giving workplace giving if you work with a of for-profit who or even your own non-profit if they do workplace giving, you can think about how to use giving tuesday to incentivize enrollment to poor, bigger gifts on that day. Really limitless. Okay, bonem so i pulled together some some stories from that from this’s from the toolkit, like local non-profits, you know, and again to emphasize your point, this is not only by no means is this only for big organizations. There’s a of the naacp rat free library in baltimore, maryland there, when they’re one of my favorites, somebody from you know, what, two people i got two interviews from people at at ntcdinosaur provoc technology conference, i think we’re talking about energizing volunteers, and they were to ana panel two out of a panel three were from the naacp rat free library, you love them e-giving tuesday wise, yeah, what i personally love around giving tuesdays is when people use it to be collaborative and creative, and i think their campaign is a great intersection of those two. They’ve run a similar campaign the past two years where there’s they find, like the closest football game closest in time football game this year, it was against cleveland, and they challenge a library in that city teo fund-raising contest and then the losing flues and everyone’s a winner except one’s, raising less money but the executive director of the losing library has teo like, if i can remember if they want or not last year, but as much of a football fans, i yeah, but the executive director of that of the other library would like to dress up like edgar allan poe and have to read the ravens and it’s all under the hashtag book bowl e-giving tuesday on they raised i think around forty thousand dollars from that and i mean for a library, when you think about library fund raisers, you know, make sales, i mean it’s it’s online it’s bringing young people in social it’s fun, it’s kind of goofy and just the celebratory nature of it is is so in the spirit of giving tuesday dahna xero i love it’s a small organizations, i mean that’s, what non-profit radio is small and midsize shop from ours from our survey results we which is not so i’m not scientific. About ninety percent of respondents have budgets of less than ten million, so that’s at least we know it’s kind of taking advantage of our website and our resource is but also data we’ve we’ve seen from organizations like blackbaud about who’s participating and mohr and more every year, donations are going to smaller and mid size non-profits okay, people think that, you know, i think it’s one of the misconception people have around giving days or coming tuesday is it’s like the big guys, your elbow, their ways, and but this is really an equalizer, and you know what? Just just to dispel that that myth, i’m going to read some of these organizations that are that are that i got from the e-giving tuesday took it home of the sparrow in extent, pennsylvania, right? That’s not that is not an international organization table in chapel hill, north carolina, in tulsa stem alliance, tulsa, oklahoma, better future facilitators, akron, ohio. Malvin, pennsylvania baker industries so you should not be you should not be put off by your size around giving tuesday. In fact, you should be energized by your size lawyers for children don’t meet me these organizations. You just not heard of operations supply drop in austin, texas okay, so we’re putting that putting that mr bed killing it? Actually, i’d rather not die just sleep because it could wake up let’s, just kill it and it won’t be resurrected because it’s not a holy body. So all right, what else? What else can we say about giving tuesday for a couple minutes? I’m sure i would say another thing we’re just really excited about going into this next year, and i mentioned that we had one hundred global activities and one hundred treyz last year, but specifically there are now thirty five, global movements. So these are countries where an organization like a ninety second street y equivalent has stepped up and said, we want to really own giving tuesday not just at our organization, not just in our town, but for our entire condor country. And these are places have no thanksgiving, no no tradition of black friday or cyber monday. It is so amazing to see we just had in the past couple weeks giving tuesday india e-giving tuesday, panama e-giving tuesday, liberia is new this year and kind of like i mentioned with our community leaders e-giving tuesday here in the u s we kind of bring everyone together, but then just to see how they all learn from each other, it’s been one the most fascinating aspects of the movement as we’ve grown and i think it’s a really powerful on giving tuesday, which has been since the beginning to say to people, no, every act of generosity counts. It means more when we get together something really cool when you give on giving tuesday and you go on your facebook page and you see all your friends are also giving and talking about it. And then to think this is having a global scale. There’s someone in tanzania painting a house, there’s someone in, you know, bangladesh donating blood and to know that’s all happening on this single day. I think that messaging really resonates with people. And again at that time of year, it’s goingto holidays just to be celebratory. And how cool is that? They were all coming together to do something positive. Awesome. You know, you were gonna leave it there because i think you’re not standing that’s outstanding. Get involved with giving tuesday. The place to go is giving tuesday dot or ge? I’m sure jessica at your pal, jess. You having to help you? If you want a tweet, her, your pal jess on. And, of course, the ninety two, ninety secretary. Why, you know, shout them out because that’s! What started? But that’s not where you going to find the resource? Is there at nine to why dot or ge, but really the place you want to start he’s giving tuesday dot or ge? Is that right? Direct and also, of course. Follow us on social media on twitter and facebook. What the organization on twitter on twitter it’s e-giving choose e-giving two’s okay, no day, rios. Guess e-giving twos and at your pal just thank you so much. Of course. Outstanding court also. Know what you can hang around, right? I like that. Okay. Okay. When? When amy sample ward comes on, i will introduce you. All right, so we got a lot more on giving tuesday. Coming up first. Um pursuant the intelligent fund-raising health check. Have you gotten this thing yet? You’ve heard me talk about it for a couple weeks. Download it for nine key performance indicators. Those kp eyes. Hippies. You gotta have your kp eyes. You gotta have, you know, it’s the best practices that’s out now. It’s kip he’s okay. Or alive. That’s what? I call them hippies. That sounds like a breakfast seal. Like i want my i want i want chocolate milk. With mike hippies this morning, but kp eyes there’s ten universal characteristics of organizations that are thriving in fund-raising universal this is this is big the’s. The ten biggest ideas in the universe. This is duitz wait. So which is which is bigger? A solar system. No solar system is inside the universe, right? Isn’t aren’t solar system subsets of universes? Yeah, yeah. So this is not just i mean, if yeah, if these were dying, um, solar system ideas are no ten. If these ten solar system characteristics of thriving org’s, then i would say, you know, it’s really not worth it, but he’s a universal. So you’ve got you’ve got to go get the ten universal characteristics, not merely solar system. Um, get the free paper it’s at its on the non-profit radio listener landing page that pursuing has set up. And, of course, you know where that is. It’s a tony dahna may slash pursuant. Remember the capital p you’ve got to do that well, your cpa’s they do go way beyond the numbers that’s what they say and actually do it weinger cpas. They’re adding value way beyond accounting. They have all these policy statements free. Resource is for you again, just like just like giving tuesday. Dot org’s. They have something on fiscal sponsorship policy. They have a fiscal policy agreement. Now. We just talked about fiscal sponsorships. About a month ago, jean takagi was on with andrew shulman, and the subject was physical sponsorships for the hour. So if you want a lot more detail on that, there was september first september first show. So if you want a lot more detail on that, you can find an agreement. You could find a policy rechner, cps, giving these things away. They have ah, accounting policies and procedures manual ah bank statement review form. You know you’re reviewing bank statements. Hopefully you’re doing it every single month. Are you are you checking everything that you should be? Let the cps tell you what you should be reviewing when you do your monthly bank statement reviews each month your monthly each month that’s redundant. When you do these, you want to have a checklist in front. All right? So somebody more policies sepa is giving free advice. Go to regular cpas. Dot com quick resource is then guides stop wasting your time using business accounting software for your books. Quickbooks sage? Yeah, they’ll be fine if you were a business, but you’re not you’re non-profit you’ve heard rumors to this effect, right? You’re non-profit kaplow’s accounting. It is designed for non-profits from the ground up meat from the outset, from the ground they have non-profits in mind, not corporate entities. So make your non-profit accounting do it easier, appaloosa counting easy, affordable designed for you. They’re at non-profit wizard dot com now time for tony’s take to my latest video is giving tuesday. All right, now, that’s. That particular video introduces this. Show so if you’re listening to the show podcast or affiliate or alive, you don’t really need the video because you skipped that you could skip that step, but there are links below. Teo e-giving tuesday roundup that i’ve got, including a video that where there’s possum shooting in the background you gotta you gotta check out this possum shooting video that i did in the in the mountains of tennessee. Um, yeah, just check out the possum shooting. So e-giving tuesday sort of video and round up that is all at aa my site, which is tony martignetti dot com, which i momentarily forgot. Okay. Um, let’s see? Got any sample ward on the phone on? Dh jessica schneider can hang out with us. You know, any sample ward is she’s a social media contributor. She’s, the ceo of antenna non-profits technology network. Her most recent co authored book is social change any time everywhere about online multi-channel engagement she’s at amy, sample ward, dot or ge and at amy rs ward. They are, of course, is for rene. Welcome back, amy rene. Hi. Hi, that’s. Why i give you this if you serve. Yeah, if you serve intro. That so you could get a little high so you can do slow. It felt so appropriate after such a long intro, it was just like the period at the end of the sentence. Okay, meet jessica schneider. Any sample ward? Hi, jessica. Hi, amy, nice to meet you, telefund lugo jessica can hang out with think we’ve even emailed before, but this is our first time getting teo talk on non-profit radio together. That is true for sure that, ok, eso jessica can hang out with us, and i, uh, i took the liberty of ah, hailing us of her of her extra time. So is that okay, right? I would love that. I knew you would. I knew you were giving person. All right, we’re talking about giving tuesday. Let’s see you. You have some, you know, you’re you’re a strategist and also a tactician. We talked a lot about strategy. I think with jessica let’s, get into some tactical ideas you like you like having people set up in advance. To who, you know, we’re going to be your champions. Well, when we talked about this before and other contacts now for that same, like a e-giving day, like giving to this whillans, you know, so it will not be new tto learn that i’m a fan of letting your community lead instead of the organization be the one out in the lead. I really think that a day let giving tuesday where you’re trying to reach as many folks as possible, but we all know and a lot of what’s going to capture their attention is storytelling and people really being able to speak clearly about the value of your mission. And i think it’s much better when other community members are making that appeal versus just the organization, because everyone’s going to respond to that same? Well, of course, the organization thinks it’s important. You worked there. You know where? Hearing that from a community member. Can can actually be really powerful and potentially change people’s mindset click through and learn a little bit more so i always recommend for organizations, especially organizations where this will be their first time participating and giving tuesday to set up. It doesn’t have to be an overwhelming, like fifty person list, you know could be five people, but make sure you have kind of a social media champions list of people who already have social media accounts, they already know how to use them. They’re probably posting frequently so there, you know, the folks that are connected to them on various channels aren’t going to be surprised when all of a sudden they’re posting about this, but they don’t have to be, you know, quote unquote vips, they don’t have to be superstar, don’t teo? Yeah, what matters is that the people that they are connected to like them and respond to them and engage with them, right? That doesn’t matter what their job title is are or where they live, anything like that, they haven’t engaged group of friends and family and an extended network that’s really what’s going to make him a great champion i’m giving to you so recruit them ahead of time, make sure they know that yes, i’m often in to do this for you, but you’re not making them do a bunch of work, so you’re telling them will send you example, facebook posts their example tweets, we’ll send you photos you can use so they know that what they’re being asked for as their voice in their leadership. But you’re not making them to a bunch of work to come up with what to say and some of those example resource is people will find at giving tuesday dot or ge jessica, how about that idea of the community speaking for you? Yes, i hundred percent agree with everything that amy just said, and it reminded me, i think those of us who work in the nonprofit world, everyone listening right now, um, often thinks on giving tuesday, you know, you get a lot of emails it’s giving tuesday donate to our cause and it’s very important to think about how you’re going to stand out in that crowd, but at the same time, there are so many people who aren’t part of the philanthropic community who don’t give online who are. Going, tio not get any of those emails on giving tuesday and that’s, why it’s so important to think about how you’re going to reach them as well and thinking of your community, is your ambassadors, you know, i might get five or six e-giving tuesday emails, someone else might not get a single email, but they’re going to see something in their facebook freed from there. Best friend from high school saying, no, i support cancer research, it’s giving tuesday. It would mean a lot to me. If you gave to this organization, they do amazing work, so just just think about that and ah, and how you confess, utilize those ambassadors on giving tuesday, amy let’s, go back to you. What else? What else do you think? Well, i think beyond just engaging folk, something that we have heard a lot of organizations ask us about or rather kind of complain about is something very, very tactical that i think often organizations don’t think about until they’re in the moment, and that is a number of organizations have discovered that, you know, it’s giving today they’re participating, you know, dollars air coming in there, super excited, you know, they’re trying to keep that momentum going throughout the day, and they want to post on twitter on up state that says, oh, my gosh, you are goal for the day was to raise five thousand, and we just hit seventeen hundred, you know, help us get to the next amount and all of a sudden they’re hearing from their executive director or maybe their development director that that is not an improved post and that, for whatever reason there executive director or whomever else is giving this approval doesn’t want to share that kind of a milestone, and they’re like, well, but i’m in the middle of typing this tweet what else am i supposed to say? What’s going on? And it may sound surprising, but we have i’ve heard this dozens of times now from organization saying what what should i have done in that situation? Well, i guess my advice is to not get yourself in that situation. It is not yet giving. Tuesday is not the middle of you know the morning and you want to post that update so as you’re doing, you’re planning for this year’s giving tuesday think about what milestones you’re going to want to celebrate and get those approved ahead of time. Maybe it isn’t. Every single dollar that comes in your organization feels comfortable reporting that’s fine figure out what kinds of milestones you do have approval to celebrate so that you don’t have to be in the middle of typing that tweet and find out you can’t send it really think about how you khun frame different milestones throughout the day, as asked anybody that’s ever listen to public radio is going to know that they are ex first that that thinking about hey well, you know, our goal for this hour was two thousand and we’re eighteen fifty who, you know, do we have collars in the last ten minutes to get us up to two thousand? Figure out what those milestones are and how you can celebrate them and how you can use them as kind of another motivational asked throughout the day. All right, how come some organizations might not want to share dollar amounts that since you used that as an example, what? Well, the feedback i’ve gotten, i mean, at least in organizations where to come to me for advice about this is that today? Well, there are a number of different situations, but the majority of them is that they were worried that they wouldn’t hit the ultimate goal for the day and that they would be posting these messages about, you know, we’ve made it to this number, can you keep giving? And that people would perceive that as we’ve on lee made it to seventeen hundred, and we thought we’d make it to five thousand. Um so it was it was like they were intimate painting a perception issue, so they didn’t want to say the numbers i said, okay, okay, jessica, anything you want? Not maybe if not that specifically just about getting thinking ahead in your community i had about communications, that is, i think amy brings up a really great point that the milestone issue? Definitely i hadn’t heard that specifically, but it makes a lot of sense to me, but in general, i would just line up tons of potential tweets and facebook post you probably do less frequently on giving tuesday, but a few facebook posts funny gifts, which ifs like to pronounce it some images using that giving tuesday logo just have it all ready to go, because once the day starts, you know who knows what’s going to happen and having those just said you can cut and paste them if you were running around that someone else can cut and paste them in and you know they’re approved, we’ll just you don’t. Toby developing graphics that day more you could get ahead of time. Agree? Just make your life a lot easier if you and i have talked about that again. Other contacts having having images lined up in advance. So you’re not scrambling. I mean, you do that for you do that for ah, for ntcdinosaur non-profit technology conference. Yeah, exactly. And a lot of for a lot of organizations getting images lined up in advance also means making sure you have approval there. Probably, you know photos of people. So making sure that the photos that you want to be able to use on that day, or one where you actually have approval to use those photos, everything is good to go. So that, again, you don’t get stuck in the middle of drafting, opposed, because you don’t have approval. But i also think giving tuesdays a great time to think about images that aren’t just, you know, like a photo that you have taken of a room full of people, but an image that you create with some easy online tools, so that they could be more like graphics. Mostly, i’m making the recommendation because you’re probably going to be posting many times during the day compared to a normal day. And so, using different graphic struck, they can help. Just keep the post feeling fresh and new content out there. A little bit more appealing for folks to share when there’s a graphic sametz chart about all that you did in twenty seventeen that goes along with that tweet that’s asking people to get so it feels like you can get a little bit more information into the post and i’ll just add one more thing to that. Just a best practice we’ve seen is just using the giving tuesday has to hash tag often people. The first tweet of the day, the first facebook post they say it’s giving tuesday and don’t think to continue that throughout the day, and if they’re talking about campaign or doing this great storytelling work-life so i think as much as possible and in terms of approval when it comes to the giving tuesday logo and e-giving tuesday heart, we love to see creativity around that so well in advance. If you want, take the heart and give it to your graphics team or find some twosome probono work for you and change the colors. Whatever you want to do, you don’t have to run it by us and we love it when we see images pop up on giving tuesday that air. Using our logo in a creative way. Cool, cool, me, that’s. What you’ve always loved about giving tuesday is the decentralization. So exactly, and i think for a lot of organizations e-giving tuesday’s the first time, or the only time during the year that they really operate like this, that they would participate in a more global campaign, but also that they are asking for money in a way where they’re actually asking their community member for to make that asked, or that they’re doing it on social media versus, you know, really relying on a direct mail appeal, etcetera. All right, ladies, we’re going to take our take our break. When we come back, we’ll continue the convo. Everybody stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they are levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m jonah helper, author of date your donors. And you’re listening to tony martignetti non-profit radio. No big non-profit ideas for the other ninety five percent. Oppcoll we’ve got to do the live listener love, of course, we’ve got live listeners right now in laos, people’s, democratic republic of laos welcome live love to you and federal argentina also germany, gooden, dog, united kingdom don’t know which country i never, never just assume it’s, england, i don’t do that. Could be scotland islander whales united kingdom live love to you bring it here into united states who got younkers a little above new york city, brooklyn multiple brooklyn, multiple manhattan, tampa, tampa, florida live love to you, boston, mass. Bensalem, pennsylvania. Woodbridge, new jersey live love going out there all those places we’ve got someone in ukraine can’t see your city i’m sorry, but we know you’re with us and also in ah, china knee, how we’re south korea, but they’re out there there’s always someone from south korea, always always have sole on your haserot comes to harm nita. I know you’re out there on the heels of the of the live listeners love has to come to podcast pleasantries because there’s over twelve thousand of you listening on whatever device, whatever time and i am very glad that you are with us pleasantries to the podcast listeners. Thanks for being with us and the affiliate affections to our am and fm station listeners throughout the country. Affections to you. Thank you for your thank you to your station for hosting us. And thank you to you. Thanks to you for listening. Non-profit radio affections to our affiliate listeners. Okay. Um example, word. Let’s. Go back to you and find out let’s. See what else? What, what? What advice do you have around giving tuesday? Let’s? Keep it so simple. Well, some advice that i have e-giving tuesday actually come from other a crowd funding type situations and research from crowd funding black forms who, you know people are using for all different types of campaigns all throughout the year, but their research of what makes a successful campaign one of the indicators of a campaign that will be successful and meet it, um, you know, posted goal are ones that regularly post updates on the page so that the content is different even throughout the day or throughout the campaign. If you know another it is not giving tuesday, i think that’s a really smart because you’re sending people to the same link over and over and when they click through, they’re going to want to see that something different, right? So making sure that you’re sending them to that link over and over, that you’re, you know, just like you would if it was a little like news ticker kind of page, you can edit that paige and make sure that you’re putting an update at the top, not the bottom. Every time folks click through, they see oh, it’s, an updated eleven thirty a m and we’re halfway there, great that’s something really short and exciting that maybe i’m one of your champions. I could just copy and paste that as a tweet myself, right? So it’s just a way to keep it fresh on the page, but also to give other people fun, exciting things to share on and help spread your message. Yeah, cool, you could do that right on your on the e-giving page? Absolutely. Okay, okay, jessica, anything you wanna add with respect to keeping the content fresh all day? Yeah, i would say that you’re giving tuesday doesn’t have to be a single day event again based on our limited survey research, about only about a third of organizations just do something on giving tuesday either it’s the middle of a campaign, the start of an end of the year campaign, sometimes the end of a november long campaign. So just a long line of what amy was saying if you are sending people to a page on giving tuesday and then throughout the course of a month or even if it’s a week long campaign, just think about what you could do on giving tuesday throughout today to make it make it unique and incentivize or different stories you could be telling, especially if the page is going to be up for longer than a day. Yeah, okay, and you you, of course, you always want to know what we’re measuring, what what ar metrics going to be for this campaign that we’re engaged in? Well, in my experience, something like giving tuesday feels like a very fast, action packed type of campaign, even a jessica saying, even if more than one day it’s still a pretty intensive, fast moving thing on dh. In my experience, that means that other folks in the organization, whether that means other staff leadership or boardmember i want to know if it was successful, justus quickly, they don’t want to wait three months for your next, you know, development update to learn about the success of the day and being able to report on that means you’re going to have to know in advance. So start thinking about this now is you’re doing, you’re planning, what are you gonna want to be able to measure and report on to know if it was successful or not? Because it may be that you didn’t set up yourself to be able to report on those things that you hadn’t thought about it. I used to give me an example aa lot of folks like tracking on giving tuesday kind of the reach of their messages because as we know, it isn’t just about the dollars range that day, but new folks who signed onto your newsletter people who maybe saw your messages and shared them so folks who were engaged in other ways and that means that you might want to set up certain tools you might wantto have a customized bentley or or other girl short ner link for your donation page that you’re using in all of your tweet so you can really see within that girl short ner screen how many tweets retweet that’s getting? How many folks are looking at how many people are clicking through you might wantto dive into your google analytics and set up some campaign you girls so that you can separate facebook traffic from email traffic from twitter traffic, for example, on dh you know, maybe you don’t care about those things just using those examples, but if you haven’t set them up ahead of time, it’s going to make it really difficult if you wanted to be able to report against those goals and of course, those air going to flow from what are your goals for the day, which which you’re always a proponent of, and we’ve also again talked about it many times. Why are you? Why are you in giving tuesday? What? What at the threshold what do you want to do for the day? Which jessica and i were talking about earlier? It could be any number of things from ah, community. A community day of service. Teo, i mentioned petitions. Could be dollars? Could be new volunteers, you know. What do you what’s your goal or goals for? The day and then that’ll drive. What you going to measure? What have i learned? Something from you through the years. I like it. At least that if i learned at least that much through the years. Okay? Yes, i like it. Okay, i’m trainable. Just anything you’d like to add, you know, metric wass no, but when one nava metrics, i think amy made a great point. But when, when she brought up reporting to board members and senior leadership, it just reminded me how important it is in advance of eating tuesday to get buy-in from that. Like, i love that you need to report to board members because it means that board members know it’s giving tuesday, and they’re excited and engage with your campaign and whenever there’s a reason i know all boards or different, but to engage your board around fund-raising in a new and different way, as opposed to kind of the traditional ways is great. So, yeah, i just i love that idea of getting the board onboard early and keeping them in the loop throughout the day and seeing how you can leverage their connections. And, of course, if a boardmember is willing to do a match always huge that especially if they’re planning on making an end of your gift anyway, saying to them, why don’t you use your end of your game, teo, as a match to kick off our giving tuesday campaign? Okay, cool, uhm ehm anything you’d like to add about e-giving tuesday way, i guess i’m the last thing i would want to say is that i don’t want to feel intimidated by the idea of participating and e-giving teams we have a small community of supporters are because i’ve never really done online fund-raising before, like you were saying, it doesn’t have to be a big fund-raising goal for you, maybe it’s just a chance for you to go get more people in your community to know about the programs you offer, recruit a new boardmember figure out that you have a handful of champions, right? It might just be kind of an introductory year with a lot of other goals that are still really important. Ilsen jessica, i wantto clothes with you tell tell me what you love about the work that you’re doing. I love that every giving tuesday i hear stories that we didn’t know campaigns, we don’t know we’re going to be happening happening that are just so heartwarming and show that there is such creativity in the nonprofit sector and that people are really thinking outside the box and want to experiment and want to try new things and in a way, that’s just just relate to it the more i just that it’s just so heartwarming that that e-giving tuesday khun really be this opportunity. Teo, bring us together to show, like, with the best in people and in just a fun, celebratory way. And i just love being witness to that. And you know where the home of giving tuesday, but really is a movement that’s built by families, individuals, all the non-profits out there so just yeah, thank you guys. Roll. Participating are considering participating. Absolutely. And you’re little more than a witness. You know, you’re a facilitator. Facilitator? Yes, but it’s it’s what all of you are going to do? That’s going? Teo make e-giving tuesday, two thousand seventeen. Amazing. Awesome. Amy, you wanna leave us with anything inspirational? Last? Well, you did. You know i don’t want to jump spot again. You did? You said you said don’t be put off by the size of your organization. Jessica and i had said that earlier, right? Small lords jumpin goto give it go to giving tuesday dot or go check it out. Okay, so i i don’t mean to put you on the spot again. You’re awesome. No, alright, that’s amy sample ward, our social media contributors ceo of inten you’ll find her at amy rs ward and jessica schneider. She is at your pal jess. Ladies thank you so, so much. Thank you for happiness. Thanks so much, tony. And thanks for paying for the conversation. Just said i was fun. Yes, agreed indeed. Thank you, jessica. Next week, oracle net sweet. They have lots of free offerings for non-profits you don’t know about this from oracle, that sweet you shall next week. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com and these are our sponsors. Pursuant online tools for small and midsize non-profits data driven and technology enabled pursuing dot com regular cpas guiding you beyond the numbers. Wetness. Cps dot com stoploss accounting software designed for non-profits non-profit wizard dot com and we be spelling supercool spelling bee fundraisers we b e spelling dot com. Our creative producers, claire miree sam recruits is on the board is the line producer show social media is by seeing shadows in this cool music. By scott steindorff. Do with me next week for non-profit big non-profit ideas for the other ninety five percent go out green. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card, it was like it was phone. This email thing is fired-up that’s, why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Giving Tuesday on Nonprofit Radio

Giving Tuesday is November 28 this year and Nonprofit Radio has your resources, tips, tools and strategies to make it successful. Are you looking for donors, volunteers, in-kind gifts, signers, marchers, door knockers, callers? Whatever your goal for Giving Tuesday, you’re covered here with my roundup and the show on Friday, September 29. 

Fundraising Fundamentals Round-Up

This is the podcast I produce for The Chronicle of Philanthropy. It’s a monthly, 10-minute burst of savvy fundraising tips from expert guests. This first round-up includes strategies on donor cultivation; tricks for #GivingTuesday; Planned Giving; and corporate foundation giving.

Nonprofit Radio for January 16, 2015: #GivingTuesday Founder & The Fourth Sector

Big Nonprofit Ideas for the Other 95%

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Henry Timms: #GivingTuesday Founder

Henry Timms is the founder of #GivingTuesday. He shares its origins; how it did in 2014; how your nonprofit can participate; and takes on the critics.




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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host, our listener of the week, beth burghdoff ski, she tweeted. Tony martignetti non-profit radio is one of my favorite podcast to listen to we’re gonna make it the favorite. She reviewed the show on her blogged she reviewed the show on her own podcast, which is called driving participation it’s about branding, marketing and fund-raising you could check out driving participation on itunes, and she is at beth burghdoff ski b r o d o v s k y beth, i’m going to send you a video so you can pick a book from the non-profit radio library and i will send you the title of your choice. Congratulations on being our listener of the week, beth burghdoff ski very grateful for your support. You know, i’m glad that everyone is with me because i’d be forced to bear the pain of paki and nicky, a congenital if i came in contact with the notion that you had missed today’s show e-giving tuesday, founder henry teams is the founder of giving tuesday he shares its origins how it did in twenty fourteen how it got here, how your non-profit can participate and takes on the critics the fourth sector is the second segment why you need to recognize, understand and respond to the growth of for-profit social enterprises. Jean takagi is our legal contributor and the principle of neo the non-profit and exempt organizations law group, san francisco on tony’s take two between the guests, please, i urge you get started with planned e-giving were sponsored by generosity, siri’s they host multi charity five k runs and walks. I’m very glad that henry james is with me in the studio. He’s, the founder of giving tuesday the global philanthropic movement that engaged more than ten thousand partners worldwide. He’s, a practitioner in residence at the stanford university center on philanthropy and civil society and was named non-profit times influencer of the year in twenty fourteen that’s that’s old news we’re going to this year that’s right of resting on laurels already yesterday’s man he’s, executive director of the ninety second street y still does that in new york city, which is a very big y, very big cultural institution. Really. In new york city, you’ll find giving tuesday. At giving tuesday dot or ge and he is at h tim’s t i double m s many times welcome to studio. Well, it’s, great to be here. I’m a big fan and i really appreciate everything you do for the sector. Thank you, it’s, our it’s. My pleasure. I love giving back teo non-profits on dh this is how we do it. Yeah, um, you have a lot to say about the premise that power is shifting say something. S so one of the things we’ve been thinking about a bit is, and i think this is true of giving tuesday, but also true more widely of some of the things i’m going to get to that, of course, doing in the uae is the way in which we were all thinking really carefully about how technology is changing, right? So we’re thinking about how we should get digital people on board and how we should make sure we understand twitter, but but i think something deeper is actually happening, which isn’t actually superficially about how technology is changing, but really how human being is changing. And we just put together a paper for hbr with my colleague jeremy. Heimans last month, which is really around this idea that the shift we should be anticipating isn’t about how technology changes, but how power to changes on that power is shifting from a model that you can think on his old power, which is very much about command and control, and downloading on your audiences to a model is really about new power, a new powers, really, about engagement, about participation on about theory around upload about how you really engage on it seems to me especially we think about the non-profit world that shift, which is from you, talking out audiences and telling them what they should care about, too. You actually engaging your communities to get behind the cause you care about is going to be a pivotal issue for us for the next decade on i want to include a link to that harvard business review article way posed toe takeaways on facebook, so i’ll i’ll make sure link is they’re not great, i won’t listen, we just we just launched this is that? Is that legal you presented to me, your incoherent? You’re in good shape, actually in a very in a very new power away. Harvard business review has actually start opening up their content a lot. Mohr to make it much more terrible on we’d love some reactions from the nonprofit sector because it’s a it’s a new idea, i think it could be valuable, and we’d love to know what people think. And that article was just last month. Yeah, it was the big idea in the december issue that you had to do something going out of your being non-profit influencer of the year, you had to end on a high note, but of course, now the now you have something more to do in twenty fifteen. Yeah, the from that article you know some of the new power values informal open source collaboration, radical transparency. Do it yourselves, you know, vs the traditional managerial ism institutional ism holding power, not not sharing content and knowledge. Yeah, i think the the one frame that we’ve used to kind of to simplify the idea is thinking about power less as a currency on maura’s a current so how is power? Not something that i own and xero some. But how is it? How is it a current? How does it build? How does it grow, and i think that idea for the nonprofit sector is so important, especially we think about fund-raising because i think we’re entering a period where we are trying to shift from a mentality where we think about donors, right? We have our old power donors, so when we get them to give us money, but the cause is who we’re going to really win won’t have donors, they’ll have owners will have people who actually are completely believing in their cause and getting behind it, and you only need to look at something like a recipe for ice bucket challenge, which really wasn’t about donors. It was about owners, it was about people who really believed they were the agents of change. I think that idea is a very big idea for the future. I had the ceo of a less on to recap buy-in in september, october something i just they’re going twelve tremendous learning from that. And actually, one thing i read from your twitter feed was a fund-raising expert who had written a complaint that she had sent eight checks toe organizations for year end and two months later, five them and yeah, she’s i think it’s at the-whiny-donor think that’s the i’m not even sure if the man or a woman i don’t know if the person won’t reveal themselves just at whiny donor-centric ember eight checks issue to most later three of them for them hadn’t sent think yes, that’s a donor not on owner comps pair that to something like a less where you have people who are literally the stars of the show that shift is going is going to be, i think, monumental for our sector and i love the metaphor of power because power is not has no value unless it’s flowing, yeah, that’s, right? And the new model is it’s flowing out in terms? I mean, i think of myself, you know, four years ago i had been a content i mean, there have been a host of a show now now i’m a content creator on dh that on that trend is only going to continue, and the way i think we need to think about it is not in terms ofthe the technological bias, right, which is most non-profit you see this problem, lunge a twitter right? So they suddenly think i better get on twitter. And this problem will go away is really not about that it’s actually, about you thinking about how you enlist people in a very human way to get behind the things you care about. The big new power challenge, i think, is getting the non-profit sector to shift in that direction. And how is giving tuesday an example of this new power shift? Well, i think in in two ways one in its design. So we we started giving tuesday at the ninety second street y, but it was never the ninety second street wise giving tuesday, right? The old power model would have been it’s, the ninety second street wise, giving tuesday. We spent all of our time making sure we got a lot of media and a lot of credit for it. And it would have probably affected people two blocks to the north and two blocks to the south and that’s as far as it would have gone. But we deliberately said it needed to be open source. That giving tuesday needs to be non branded by anybody. Which means that anyone from the red cross to the night, second street why? To the fourteenth street? Why? Teo, people in the uk but take the same theme and respond to it. And that was a very new power idea, which was it’s really not about command and control, but actually creating tools for people to engage exactly and that’s what you see when you goto e-giving tuesday dot or ge there’s a whole bunch of sharing tools, there’s videos explaining what what charity’s could have done, what you could do have to get involved. It’s, it’s, it’s empowering the sector and sharing enormously we’re on the story, i think which doesn’t get told often, which i think is important is that this was not all right. This was not our phrase. Someone described giving tuesday as a shared learning environment and actually because of giving tuesday hours and hours of free resources, always free have been created for the non-profits actor, i’m a friend of my marian salzman, who is one of the world’s leading expert in marketing and pr did a special webinar specifically about how how did you hyper local targeting for non-profits right? She is one of the most sought after experts in the country, but she’s providing that for the sector. Andi, i think as we move forward with giving tuesday how we can use it to help the sector learn together us most of all right, how we can all learn together is going to be the story which no one will write about, but i think it’s probably gonna be the most influential one let’s go out for a couple minutes when we come back. Of course, henry now i’m going to keep talking about giving tuesday it’s history evolution through the years, and we’ll take on some of the critics stay with us, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent it’s. Time for live listener love, green bay, virginia, new city, new york, new city call that’s up, rocklin county, way just above new york city on the other side, st louis, missouri, new bern, north carolina live listener love to each let’s go abroad, we’ve got shenfeld, germany. I may not have pronounced that right. I apologize. Guten tag, japan. I can’t see which city your city is masked, konichiwa, and we’ve got korea, kwang ho dong korea, anya haserot live, listen, love more to come, and i’m looking for, ah, special live listeners who should be in california and santa lucia preserve way. Don’t see her yet, nobody from california, sam, okay, i’ll shut her out when she when she joins us, okay. How did e-giving tuesday start? You had these obviously had this power shift ideas, how do we get this thing started? So we were thinking, you know, the night second street wise community centre, what we spend our days thinking about is how you bring people together and that’s what we’ve done for one hundred forty years, and we were thinking, especially around the holidays, you know, about black friday, you know, about cyber monday, consumer oriented america’s wallets are open, wouldn’t it make sense that the non-profit world is a part of that conversation? So the initial idea, which was black friday cyber monday e-giving tuesday and so it began with a team of the why, but then what began to happen, which i think we learned a lot from was it wasn’t just the leaders of the white who were working on this, but actually people from lots of different organizations. So some people from stanford university, from the economist from facebook, most of all, from the u n foundation, who actually formed a team of lots of different leaders and experts to kind of frame the idea to shape it, to start rolling it out on we kind of got on with the year one and we you know what? Just two and a half years ago, which seems unbelievable. The first e-giving tuesday was which your tio two thousand eleven? So we thought this was giving tuesday three we’re done three of them now, and we launched it with seventy days to go. And it really caught on the first year more than we thought it would. And that really gave us a chance to start thinking a bit more carefully about what this is, how it can be helpful to the sector most of all to learn. I really think it’s important with giving tuesday to think this is very early on in a project, right? This is we’ve done this for less than three years. The real question is going to be, i think, two or three years out, when we start to see the kind of scale we can get to in the kind of depth of impact we can reach. But that’s where it began, it began with an idea about collaboration, especially one of the things in the nonprofit sector. We all suffer from andi. I run a non profit, so i understand this is we all want to raise money for ourselves, right? We were always fighting against each other to some degree. We wanted to experiment with this idea that actually, there could be a tide that helps lift all ships. That was one of the driving ideas behind giving tuesday. I’ve had honest asia dellaccio on from the u n foundation she’s trouble a year and a half or two years ago, talking about giving tuesday she’s tremendous she’s one of the you know, she’s one of those people actually are who i think represents a new generation of leader that that kind of millennial voice who is so deeply committed to changing the world but also is so savvy on some of these new power tools, right? She’s someone who really gets how the world is changing, i’m not sure that’s true, more broadly in the nonprofit sector, i think that’s one of the big challenges that we think about a lot, which is how how is a sector? Can we make this turn as quickly as some other industries are? You can follow anesthesia because she owns shows. Owns a gelato company in washington, dc, and she is at dull ci d o l c i t sweet gelato is what it translates to, but dellaccio gelati is onstage dellaccio how did e-giving tuesday do in twenty fourteen third year? So i thought we saw some really positive progress. We had twenty thousand partners take twenty thousand? Yeah, you know where they got out of the states that there’s amglobal there’s some global numbers in there too. So people around the world on dh i think we made a really important we can talk about the numbers in a minute, which i know is where the conversation always ends up, but i thought something else happened, which was important, which was we made a statement about shared values with the driving idea behind giving tuesday when it began wasn’t immediately how can we run up the score in terms of dollars? It was much more about saying at a time when we are reaching the end of the year, we’re thinking about what we’re grateful for with entering the season of giving how can we actually start a bigger conversation about caring for other people? Because philanthropy, of course, is the ultimate expression of that it’s the ultimate expression of caring for more people. So i think the biggest win with giving tuesday in my mind last year, was what it demonstrated was the power off of really hundreds of thousands of people around the world to pause at a time off consumption and understand really unruly, underline how much they wanted to give back to others. She started to see a cultural shift, i think that’s right? I think that’s the hope, i think that’s the hope that actually you khun galvanize that and i think the great hope for giving tuesday a time when so much divides us so often the idea that something which can bring together people in all fifty states, all different backgrounds, all different levels of diversity or different political beliefs, if we can come together around the most human act, which is carrying from one another, i think that’s a really important idea, but i won’t dodge the question, which is about the money. Yeah, we’ll get to that. But it’s a beautiful, you know, unless somebody collapse wednesday. I don’t know what will happen with wednesday, but you know, it’s, beautiful book and thanksgiving and then and you didn’t mention small business saturday, of course, nor to another support your local small business and endeavor way have a conversation year one one of the smartest investors in entrepreneurs in new york who’s an adviser of ours, i said, leave it for a year, you haven’t got you haven’t got the plans together, don’t do it like seventy days, way launch quick, but they’re one of the main reasons for that was i was pretty convinced someone was going to grab tuesday. I actually thought what was never speaking to happen was on the back of black friday and cyber monday there would be another, whatever you know, lt was coming. Thank you, thank your customers tuesday or whatever it wants, so i actually thought it was important we try and grab it for the philanthropic sector. All right? Did you hear rumors or was just was the universe talking to you that way? I think it was an instinct. I think it was. It was an instinct instinct. I i admire instinct enormously. I don’t often kick myself if i if i don’t follow it. But then also the book end. So, you know, you think thanksgiving and giving tuesday book ending these consumption days in the middle? I you know, i i admire the idea well on the other it’s checking things out, the other thing we thought was important, and actually, this was an idea off matthew bishop, so the economist who who’s, a really obviously leading thinker in the flandez piece based he was always pushing us hard from the start on saying this should be the opening day of the giving season, right? So the giving season has a very big clothes the last three days of the year, but it doesn’t really have an opening on obviously, december is the most important month for a lot of non-profits toe raise funds and awareness and volunteering, so that was always a framing idea for giving tuesday, and we’ve seen some pretty interesting data on that point. Okay, numbers, terms of dollars charities. So thie the case foundation working with indiana university, did a good sample of a lot off the main online processes, and they’re counting around forty six million dollars from a group, often not all of them but a group of processes online there’s also, of course, a lot of offline money coming in to and there’s a lot of volunteering hours on other activations around giving choosy that we think is important, but the number which the press is always going to get his forty six million yeah, the dollars given, but yeah, the volunteering i mean that that dovetails with the shift that you’re the cultural shift that you were seeing that e-giving i also think, yeah, broader definition. I also think there’s something which people are doing well, which is using giving tuesday, is an on ramp for people to have longer relationships, so the people actually using giving tuesday is the start of something and then driving it through the whole of december or doing a match campaign for all of december, or pushing people towards, for example, recurring e-giving e-giving toothy is also mally just a notch, right? So it’s a moment, and if we could make it a very big nudge, i think it can be very powerful, but it is pushing a lot of people in the same direction to take philantech be just that bit more seriously, and then our job. Is non-profits is to grab their attention and turn into something sustainable? Yes, and and i think some of the critics don’t i don’t know, maybe they’re not crediting non-profits with recognizing that that it’s just a start or they don’t feel that it’s that that that’s going to happen, you know, there are some who say that it’s just taking giving from some other some of the day and transplanting it to this day. It’s yeah, i mean, i was master that yeah, i think it’s important, it’s important to think about that and the data we’ve seen so far don’t perfect. Did a good survey of there are quite a decent sample size of their organizations and actually found those organizations participating in giving tuesday. We’re doing twice as well online in all of december grayce was powerful and then the real one of people i listen too. We all listen to a lot on these ideas that steve mclaughlin a blackboard on dh he really has a strong view, which i think is right about the importance of us not fearing scarcity in the nonprofit sector, where we kind of have this oliver complex that we tremble. As we ask for mohr on dh and actually i think what the data shows is asking is, what leads you to getting money? The critique then e-giving choose which i think is is important to address is then, is it just in the moment? Right? So people think, is it one and done? I think that’s a reasonable concern, but again, i think what you’re seeing with giving tuesday is those organizations who are really winning big of those who have seen this in a very strategic and comprehensive way that bringing people on board and then they’re working out ways to keep them a comprehensive way. It’s not a day it’s it’s part of your overall strategy on dh bringing people, and then you have a responsibility to keep them engaged and invested. Wait, we are often say around the office that you know if e-giving is is a marriage e-giving tuesday’s the anniversary, right? So this should be going all year round, but this is a special day to engage on. I’ll give you one example of that which was very powerful, i thought from this year so the university of michigan they took giving tuesday they turned into giving blue day, right? So they talk they remix very new power idea, which which was remixing the concept to make you more relevant to them. It’s making more about them less about us, they turn it into giving flu did they set themselves a big goal, which is a million dollars to raise. And they caught everyone from their alums to the students, to the president or working via social media to dr money online. Their goal was a million. They made three point four million dollars on the day, which was mohr than they were ever making on the last day of the year. But much more importantly than the dollar figure, they made a statement about value. They actually got these the shift i was talking about earlier, which is shifting people from donors to owners. They didn’t just raise three point four million dollars. They brought a whole community to be their fund-raising team that’s the big idea, i think around giving tuesday very good. This is why i love this is a podcast because people can now go back and listen to that last sentence that you just said. Donors toe owners a bigger volunteer community helping sustained that sustain the movement you know all the fund-raising data says the same thing, which is the most powerful way you can get a gift is if a friend asks for it, right? What does facebook? Facebook is an entire ecosystem off friends and friends and friends. It is the biggest fund-raising force in the history of mankind, and no one has begun to tap that yet and again, lots of tools for using giving tuesday in your lorts much larger plan at e-giving tuesday dot org’s so it shouldn’t be intimidated by this idea now that’s, right? And the other thing we’ll do throughout the year, we always have a bit of a break, but actually one thing we’ll do throughout the year launching in sort of february march is very regular seminar’s webinars best practices will do sessions about campaigns that worked really well. We’ll do sessions about campaigns that didn’t work so well, but what we’re going to really try and do is make sure that we learn from giving tuesday because i think we as a community are often jumping to verdicts. This is tremendous, this is awful. The truth is always more nuanced, and we we as we enter this new power world with so many of the dynamics, are changing. And a time when so many of our behaviors are based on old power principles. Our willingness to engage with real change is so important, and, i hope giving choose. They can play a small role in that. Now, another challenge is you’ll see that people will take the dollar amount raised e-giving tuesday and divided by the number of charities and say the average was somewhere around three thousand dollars. Or if they’re being generous, sometimes they’ll up. The numbers could account for under reporting, and they’ll maybe, say, six thousand dollars for charity. Is that, you know, is it is it worth the effort? Well, i mean, i think if you talk to a lot of non-profits in this country, six thousand dollars is a huge amount of money for a lot of non-profits that really makes a big difference because many of the non-profits they’re small, they have small budgets and they’re doing incredibly important work, so i think i think we should always be careful, especially larger organizations, to discount the importance of small amounts of money, smaller amounts of money. I think i’d say something else, too, which is if you had said, i’ve found the way to get twenty thousand organizations or ten thousand organizations avectra six thousand dollars, people would probably think that’s quite a good thing in the world, so i think to we can build on that we can grow that number, but i still think that the i don’t think i have to be able to prove this, i expect, but i think the mohr maur, the bigger contribution of giving tuesday isn’t going to be just a dose of the dollar amount, which i think will grow, i think it will actually be about how it encourages people to try new things and actually what? I was interested this year in what i saw my end of year, i got asked obviously i gots listed for end of year from a lot of organizations i didn’t see very much creativity in that at all. I saw a lot of people saying it’s the last day of the year, but give me some money with giving tuesday i saw a lot more creativity. I saw a lot more engagement on a really interesting statistic from blackboard they saw seventeen percent one seven percent of the money coming in via mobile, right seventy seven buy-in mobile this is a very different idea for us. A sector on dh there was a really interesting article this week about how much trouble, how much over challenge non-profit sector is having in adopting mobile in a meaningful way and if you look at any of the trend data on what mobile is going to do, tow our organization’s it’s going to be exponential changed for years. So again, i hope what we could do with giving twosies actually shift the mindset, teo encourage a lot more learning a lot. More entrepreneurialism and then ultimately why we’re in this is a lot more impact. There was criticism of blackbaud also because they have some self interest, they they make money as people give through the mobile platform of theirs, which is a very popular i mean, that’s been there’s been a critique writ large off of all of the kind of different operators, and of some of the giving days all of these things, which is what is the role for commercial benefit in some of these sectors? I have to say, i think some of the more powerful arguments here are thinking about the level of quality that they can bring to the sector on what that value is two non-profits on someone like blackbaud who actually think, add so much value for non-profit that is really worth something, and i would say, is someone running a non-profit i would take that kind of investment very seriously. You just mentioned, you know, trying something different, and i i’m a huge fan and see i have the beauty of not being a journalist, so i don’t have to be oh, fan of giving tuesday and basically, i say, fuck the critics. Because, you know, we see so much. The sector sent to be very tend to be very critical of itself. I think ice bucket challenge was an example that harsh critics not giving the organization of chance, and then you also see so many people they want to encourage innovation on a lot of times i see it on twitter through mahatma gandhi or maya angelou quotes, you know, be the change you want in the world think global act locals think big, small you shook things up, you know? You started something that has enormous potential and so far hasn’t fallen on its face. Let’s give the damn thing a chance, you’re shaking things up, and so i hope the critics recognize that well, i pride probably would not share the language but share some of the sentiments. Which thing? I think the thing i think more about actually we’ve heard this from giving tuesday often is the twenty three year old person who’s just joined your non-profit who’s caught some big ideas and doesn’t feel empowered to try them time and again. Actually, what we heard about giving tuesday was, well, we gave this project to the intern on the intern, then delivered sameh zing. Results on actually, i think, that’s the our capacity to try new things, to be bold, to be ambitious. I think that capacities the most important idea, and i think the critics looked ideas like this should have critics they should have constructed. That ecosystem is good for the world, but i do think i would draw a line at the point in which we are fearful of innovation, right that’s, a very different idea, and i think our fear of innovation as a sector is going to hold us back more than almost anything outstanding. Henry tim’s. You’ll follow him! Find him on twitter at h tim’s t i double m s e-giving tuesday dot organ i mentioned a bunch of times, and he’s, the executive director of ninety second street y, which is nine too wide dot org’s. Thank you very much, henry it’s. Great to be here. Pleasure. I like to have you back. We have tony’s take two and jean takagi coming up first i have to alert you to generosity siri’s, you know, they host those five k runs and walks. Henry was talking about community building. This is a community of small and midsize non-profits that can’t run their own five k events. You know she’s not going to get enough people, you’re going to get like twenty five or thirty people on a on a five k track in a park. You can’t do it it’s not feasible, but when twelve or fifteen or twenty small midsize shops each contribute twenty five, thirty people, then you have a fantastic fund-raising event fun event that’s what generosity siri’s does. They put the charity partners together so that you have a day long. Actually, that was only half a day successful five k event talk to dave lynn he’s the c e o he’s at seven one eight five o six nine triple seven also generosity siri’s dot com my video this week start your planned giving with bequests this year big misconceptions around plant e-giving it’s not on ly for big shops you don’t need a lot of you don’t need internal expertise and it’s not on ly for wealthy donors small midsize shops khun do enormously well with donors of very modest means you start planned giving with bequests why i explain it in the video i’ve got links to a six article guidestar siri’s that i wrote on the subject at the video. Think about it. Now is the time to start a planned e-giving program with requests the video is that tony martignetti dot com and that is tony’s take two for friday sixteenth of january show number two of the year jean takagi he’s around he’s, the managing attorney of neo the non-profit and exempt organizations law group in san francisco he edits the popular non-profit law blogged dot com and on twitter he is at gi tak gt a k welcome back, jean takagi hyre durney great to be here. Thank you. Where you calling from? Yui san francisco today i’m actually in washington d c today your dc ah you with the fourth sector conference, right? Exactly right. Great chances. Okay. What is this? Fourth sector? This fourth dimension we have to deal with. Well, oftentimes the non-profit sectors thought of as the third sector. Independent sector and there’s. This new sort of class of organizations that are coming out. Some of them are for-profit. Some of them are non-profits, and they’re commonly referred to as social enterprises or for benefit organizations. And they’re kind of this diverse class of organizations that shared two main characteristics. And one is that they are primarily driven by social and door, environmental purpose. And two they earned a substantial portion of their income through earned revenues or business activities. Social or environmental is where you see most of them. Is that right? That’s? Right, danny? Okay. Ah, and what forms of organization are they are they take it so you’ll see many of them is existing non-profits and these have been around for a long time. So goodwill is an example of an organisation, social or charitable purpose, but derive a substantial portion of their income through earned revenues. Um, the national geographic society is another great example of ah, non-profit which actually has a bunch of for-profit subsidiary in affiliate organizations as well all structured together, you know, seen as part of this fourth sector comprised of both non-profits and for-profit that are really looking at earned revenue is the primary way to make money and not just relying ondo native incomes a little bit different from what you and henry we’re talking about, but involving some of the same people was interesting that henry mentioned matthew bishop from the economist who is the one who sort of popularized the term philantech row philantech rabbo capitalism, our philantech xero capitalism and basically looking at this fourth sector idea on dh, he mentioned the case foundation, which is tracking the giving tuesday funds that were raised, i’m sorry. Ah, and the challenge funds our raised and the case foundation are really strong proponents of impact investments and its port sector in backto jean k c e o of the case foundation was there at that gathering, the what we’re seeing is that these fourth sector organizations sabat can very well be taking our are taking money from what? What henry would call the traditional power and values charities. Yeah, i think there’s there’s a big trend going on and there’s quite a bit of competition that a lot of non-profits especially traditional non-profits may not be aware of, and i kind of wanted to talk a little bit more about about that competition because i think it’s really something that non-profits have to be aware of, um, they’re big movements right now of money of talent, of business that they’re going to for-profit that see themselves as social enterprises, many of them that are very true and sincere about their driving, their social purposes, but some of them out there who are sort of posing as these social enterprises but really, after a new market and in you niche. Teo generate as much profit as they can, so trying to distinguish between those who are really social enterprises in those who might just being bailing themselves and that the guys is really important, okay, let’s, well, we’ll come to making sure you’re dealing with a bona fide social benefit enterprise. Another concern are just around the competition. I just want to make this clear that that corporation money can go in this direction as well. Yeah, and, you know, while i mentioned examples of non-profit social enterprises before in goodwill and national geographic, there’s there plenty of for-profit competitors out there already and where competition for funds is is already existing. And, for example, there’s, a very popular charity right now called cuba, but keep it facilitates a lot of donors to be able to make loans to small micro businesses and developing nations, and and also they started in the united states as well for disadvantaged communities so people can go on the keepers site and make these micro loans to these businesses. But those are not donations those air loans that you’re making, you don’t get a charitable deduction for making that loan to another individual. Oh! Our group of individuals, you’re funding a business basically through alone. Crowdfunding often has seen the same way some crowdfunding is done by non-profits, but primarily it’s driven by for-profit, many of which are pursuing social names. But individuals, rather than may be making a donation to charity, are starting to find crowdfunding, a project that may or may not be charitable crowd funding projects and making loans to micro enterprises through cuba, which are not charitable donations. And this is you believe, ah, a recognizable portion of this is what would have been terrible money. Yeah, and i’m not saying that that’s a bad thing at all on dh, you’ll see proponents of the port sector and and i’m a big fan of what’s what’s happening, although again distinguishing between the real ones and the not real ones is important. It is just knowing that that that competition is out there and it’s going to drive non-profits or it should be driving non-profits to compete by showing impact, demonstrating impact, going after these big entrepreneurial goals that the social enterprises go after and seem to attract a lot of money doing so. And, you know, i’ve been talking about individual donations, which some people might think of more smaller potatoes, although obviously the ellis challenge showed you how much can be raised through those means think about organizations like google and their commitment tio, you know, donate one percent of their profits, too, doing a social good? Well, most of that donation that heavy bulk of that donation is not non-profits and one percent of google revenue that’s a lot of money or hate dunaj you know, most of them are thine google bone initiatives and corporate money may be going to their own community see csr or corporate social responsibility goals rather than going teo corporate sponsorships to charity foundation grant was going to be going to the social enterprises as well, because there’s this attraction out there that a for-profit social enterprise, i can create a sustainable source of income to continue doing it social good. And so once he set up the infrastructure for which you might foundation might give grant money, you don’t have to keep giving grants to these organizations because they’re letting the market forces then create the sustainable business, getting underserved communities like impoverished areas with goods and services that otherwise would not go there. All right, corporation money. We see foundation money, individual and with respect to the individual e-giving there’s, something called sector agnosticism that you’ve blogged about. I wanted to explain sure. So the general idea that individuals, donors thunders are all becoming are trending. I should say, i shouldn’t say this is the majority view point yet, but there’s certainly trending uh towards being sector agnostic in that if we want to solve a particular problem, whether it’s getting water to people who otherwise would not be ableto access clean water, or get people to reduce recidivism in person coming out of prison, nor drug abuse flooring that a lot of people are saying well, traditional charities kind of continues to put the bandage on you. No problem and that’s super important to help the people who are currently suffering, but maybe not doing enough to cure that problem. That social problem, which is a huge, huge challenge, and i don’t know that non-profits deserved to be criticized for that very much, but some for, you know, proponents of the fourth sector thing will for-profit can come in, and their health is really needed in order to actually make a big dent in these problems, and they’re looking at it from a slightly different way, and i think all players they’re needed here, i think, government, these fourth sector organizations, i think, traditional businesses that are just after port, you know, profits as well. It’s got to be thinking about this, because consumers now are you gonna buy, and we’re going to start to see this more and more back-up those companies that are doing something about the problems in the world, and not just making much money as they can and the sector agnosticism is people are not really caring what form of organization they’re giving to, or investing in a cz long as they’re seeing impact. Yeah, absolutely. And thank youfor summarizing attorney, that that was really well put, okay? We don’t need you to wait some time. Okay? So we definitely need you. Takagi i take that back. In fact, i’ll tell eugene you have a very big fan listening read stockman and always listening cause he tweeted us that he’s looking forward to listening to you. He e mailed me today saying he is a very big fan of yours. Reed’s document live listen, her love to you and jean reed is a very big fan. Thanks and read and i have communicated through twitter and i’m a big fan of reasons. Well, good. I’m glad i don’t have to be there the person conveying the message anymore. You guys were in that guys are in touch. You know how much he admires your work. Okay, you mentioned it a couple times distinguishing between imposters and bona fide social benefit organizations. Yes, i mean that’s one of the big challenges out there because everybody khun say that they have a social purpose and if you just allow any business itself declare itself is socially good. That could be, you know, a problem for the community going well, we’re going to buy their products because they say they’re good. And they’re commercial look really great. Well, that isn’t enough, and maybe some laws or policies can help in that direction. And maybe that is why we’ve seen the advent of the so called high braider alternative forms of corporations that take on some of the characteristics of non-profits and that they have some sort of social purpose involved but are still for-profit taxable organizations with shareholders who khun get dividends and distributions and make a lot of money to companies succeed. So it’s kind of that in between place more for-profit than non-profit i would say, but there’s a spectrum of how charitable they khun b and for that reason we’ve seen things like the benefit corporation. Some people call it the beat corporation, which is slightly different and all explain the difference in just a second, but social purpose corporation on the low profit, limited liability company or the altri see those air, the three big new types of legal corporate form that we’re seeing in different states. So if you want to partner with an organization, you should be looking for one that is designated in one of these ways. Well, that may be a sign, so it’s one of the signs and we’re in very, very new ground here, they’ve only been sort of developed and created over the last six or seven years, and the benefit corporations now are almost or in about half of the states right now after being first introduced about three or four years ago, i think in maryland first, so it’s going to be very, very interesting to see where where these organizations go, but there are other indicators as well of possible good partners for non-profits that are not just disguising themselves as a socially purposed organizations and that’s just to really that their activities and their purpose statements and their governing documents and see what they’re all about and take a look at their ownership structure and their board of directors does he woulda non-profit grantee to see if you can find out a little bit more about the for-profit and the big corp certification. Jean hold on the different from benefit corporation, but it’s called they’re often both called b corpse that be corpses or certified b corp is this good housekeeping type of seal of approval that is given by this independent nonprofit organization called b? Lap. And so if you meet their criteria, social good and it’s, a fairly rigorous test, and you have to be subject yourself to potential audits from the organization as well, so they can check that years you’re walking the walk and not just talking the talk. Bye, dee corpse status, and you’ll see a circle be around some organizations like patagonia on dh, er, jessica alba’s company. I think it’s, the honest company, those are certified, be corporations, and may make for great partners as well, because you have this outside entity that’s, creating these independent standards of what it is to be a social enterprise and certifying those organizations. Gene let’s, take a break, stay with us. We’ll continue the conversation. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked, and they are levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation, top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m lawrence paige nani, author off the non-profit fund-raising solution. Oppcoll time for pod classed pod classed this’s, a podcast podcast pleasantries are ten thousand listeners listening through the day wherever you may be. Thank you very much for your support pod pleasantries to everyone listening through the podcast on the time shift more live listener love madison, wisconsin, new york, new york, cartersville, georgia, houston, texas falls church, virginia and we’ve got cheryl mccormick in california, santa lucia preserve, she says. It’s the most beautiful place in california near the monterey prints peninsula live listener love to each live listener jean takagi, we have this new competition that non-profits need thio embrace, recognise let’s spend a few minutes talking about how they can react to it. I imagine partnership is a possibility, yeah, absolutely, and they’re keeping that, you know, i think that are important for non-profits one is recognizing that there is some competition out there on dh there trends out there like sector gnosticism from donors and servants, purchasers and good purchasers that we talked about understanding the fraction of why social enterprises can be attractive tease individuals also really important in understanding the marketplace, and i think some non-profits haven’t done a sufficient job of understanding, not just the market of their beneficiaries that they provide services and goods to understanding the marketplace of donors and supporters and job seekers and potential board members, and knowing what they do have to do to compete for those things as well. Okay, so but let’s, let’s talk about let’s talk about potentially partnering with dahna a social benefit enterprise? Sure, and they’re different different sorts of partnerships that might be possible. So if, for example, you find a for-profit business out there that says, i, you know, let’s partner together so we can run a business using leveraging your goodwill in the community because you non-profit of god, you know, great donors and supporters, and that would really help our business. So why don’t we do something together? We’ll sell more goods and make more money for a business, but we’ll also give you a percentage of our sales, uh, in exchange for using your goodwill and and marketing together. And some of that some people will call that cause related marketing a commercial commercial. Co venturing is the term that would get me and drug in jail, i think, but those those air, the terms that indicate that sort of partnership where the for-profit leverages the non-profits goodwill on dh the non-profit benefits by getting a percentage of the sales, and you see that all over the place, right? Of course, yeah. All right, so if you can’t, you can’t beat the for-profit social enterprises, perhaps you can join them apartment and i think american express to you that this several years ago when they were on redoing the statue of liberty, and then they were raising money together that way, that that benefited both the for-profit in the non-profit so that’s that’s one way that non-profits and for-profit have done he’s partnership, if you will, for a long time. But there are all sorts of other types of relationships that are possible between non-profits and for-profit, and they can become very program specific. So if you have a nen stints of delivering water, teo communities that don’t have clean water, for example it’s very possible that either one type of entity one non-profit or one for-profit would not be the best at doing that alone, and forming partnerships with other organisations is and that’s a scary way to make that service delivery effective and efficient, and if we’re talking about that that that tends to happen more internationally, although sometimes with disaster relief, like with hurricane katrina, those could be issues domestically as well. On an everyday level, if we’re thinking about delivering food to people getting corporations, fruit corporations involved in that khun b completely beneficial toe both entities involved, particularly if you’ve got a for-profit social enterprise that really isn’t about maximizing profits, some social enterprises out there that are for-profit so they have owners are businesses that are willing to break even, and they may not even be willing to take any profit. They might take a reasonable salary like you would it a non-profits but their owners hey, you know, are model doesn’t sit in five twenty three because we’re engaged in commercial activities, but we’re actually not going to take any profit from it. We just want to make sure the services get delivered way just have about a minute left, jane ana, i want to talk about impact because you mentioned it earlier and it’s another way that non-profits can react to this trend that his new competition showing the riyadh and competition out there the for-profit social enterprises and some of the non-profit social enterprises out there well are very good about demonstrating impact and communicating it sometimes it’s marketing, but a lot of times they’ve developed systems because that’s, the way they think non-profits may not be used to that type of pressure. All the foundations are starting to put more and more pressure on them to demonstrate and communicate the impact and that, you know, i’m a big fan non-profits have been responsible for every big social change in our country and justin being able to communicate how they’re doing that and how they’re doing that is effectively and efficiently as possible is going to be super important, not just for funds, tony, but right now it may be more important to get talent because young people coming out there with big college debt, they can work for a nonprofit they can work for for-profit social enterprise non-profits gotta learn how to compete for that as well. We have to leave it there, jean takagi. You’ll find him at non-profit law blogged dot com and on twitter g tak e th thank you very much, gene. Thanks, tony. Pleasure. Next week, maria simple returns with giving circles how? Do you find them, and how do you tap into them? If you missed any part of today’s show, find it at tony martignetti dot com generosity. Siri’s good things happen when small charities come together for a five k run walk. Generosity, siri’s, dot com. Our creative producer was claire meyerhoff. Sam liebowitz is the line producer. Shows social media is by susan chavez, susan chavez. Dot com on the remote producer of tony martignetti non-profit radio is john federico of the new rules, this music. I love it, it’s, cheap red wine, by scott stein. Just realize that runs be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno. Two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Video: Giving Tuesday 2014 With Possum Shooting


Tools from givingtuesday.org–really valuable, like a press release; unselfie tools; and event checklist

Cooking your Tennessee possum

Webinars on using the social networks from givingtuesday.org

Shorter videos called Summer School (thank you Beth Kanter for revealing these)

Nonprofit Radio: Rachel Hutchisson and Anastasia Dellaccio on the history of Giving Tuesday and how you can get involved

“Only 37 Days Until #GivingTuesday” from Catchafire.org

“8 Last Minute Facebook Tactics” that will work this year but John Haydon wrote them in 2013. He was thinking ahead.

A challenge to Giving Tuesday by Seth Rosen

#GivingTuesday on Twitter

Henry Timms on Twitter