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Nonprofit Radio for June 1, 2018: Tech Mindfulness & Fringe Benefits Trigger UBIT

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Beth Kanter, Carrie Rice & Meico Whitlock: Tech Mindfulness
Our Nonprofit Technology Conference panel wants you to avoid technology burnout or overcome it if you’re already there. They have mindfulness advice for your entire office, your teams and you. They are Beth Kanter, Carrie Rice from Carrie Rice Consulting and Meico Whitlock of Mindful Techie.

 


Gene Takagi:
 Fringe Benefits Trigger UBIT
Tax law now requires your nonprofit to pay unrelated business income tax on parking and commuting expenses you provide for your employees. Our legal contributor, Gene Takagi, shepherds you through the new land. He’s principal of NEO, the Nonprofit & Exempt Organizations law firm.

Gene Takagi

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host oh, i’m glad you’re with me. I’d be forced to endure the pain of zoho iq andthe assis if you stung me with the idea that you missed today’s show tech mindfulness our non-profit technology conference panel wants you to avoid technology burnout or overcome it if you’re already there, they have mindfulness advice for your entire office, your teams and you. They are beth cantor carry rice from carry rice consulting and miko whitlock of mindful techie and fringe benefits trigger you b i t tax law now requires your non-profit to pay unrelated business income tax on parking and commuting expenses you provide for your employees. Our legal contributor, jean takagi shepherds you through the new land he’s, principal of neo the non-profit and exempt organizations law firm i’m tony, take two, show your gratitude. We’re sponsored by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant radio by wagner, cpas guiding you beyond the numbers wagner, cps, dot com and by tell us turning credit card processing into your passive revenue. Stream tony dahna slash tony tello’s here’s our panel on tech mindfulness welcome to tony martignetti non-profit radio coverage of eighteen ntc you know what that is? It’s the two thousand eighteen non-profit technology conference coming to you from the convention center in new orleans. This interview, along with all our eighteen, ninety si interviews, is sponsored by network for good, easy to use donorsearch and fund-raising software for non-profits my guests right now are beth cantor carry rice and miko whitlock welcome all three of you. Thanks for having us. Our pleasure, my pleasure. Thank you very much. Carrie with cantor is master trainer, speaker, author, blogger and her latest book is the happy, healthy non-profit carry rice is principal at carry rice consulting, and miko whitlock is founder and ceo of mindful tiki. All right, your workshop topic is had a conker technology distraction and burn out and be more present for yourself, team and organization. All right, that’s pretty lofty presents. I feel like starting right in the middle. Carrie, we’re not so president so often, are we? Well, we broke up our session into our presence for ourselves, our presence for our team and our presence. For our overall organization, that was my focus was really about what are we doing to make it possible for those of us who aren’t members of the paid staff necessarily to remain present for the organization in a way, that’s not pushing them past their use of technology in a mindful way that to their own benefit as well as for the organization. Okay, so so each of you, i guess, has has ah, part of this three tiered presentation. Is that correct? Yes. Okay. So then carry is the organization, right? Isn’t in the organization. Okay, the host needs some notes to keep this straight. And beth was yours. Climb the we the wean? Yes, ourselves that we being of teams or internal organization staff working together. Okay. And, miko, what is your part of this? The eye, the individual? Oh, you’re the individual. Okay. Okay. So how do beth and carry distinguish the two? The two years of years the organization so you’re outside the organization, extra marries outside the organization and remaining being present. And you’re here in the internal. Okay. Got it. Yeah, i do. Alright. So far. I hope i don’t lose it. I got it? Okay. We’re also trying to overcome tech burnout. You’re we’re all concerned about tech burn out what’s the trouble here, rico? Well, the trouble is twofold. So one is what i described his intention deficit disorder, where we have a lack of clarity about what it is. We’re actually focus on it in a particular moment. I don’t think that’s a crazy coin. I mean, i think that’s out there is an attention deficit disorder. Intention? Oh, intention. Attention. Oh, well, i’m glad i okay. Intention. Definite deficit disorder. I’d yes idea. Okay. I made that clear. Yes. And so part of the work i do is around people to take a step back and really reflect on what it is that you’re trying to do in particular the context of a non profit organization, what’s your role. And what are you pushing in terms of the actual mission and the outcomes for this one aspect of it? The other aspect of it is that we have to recognize that the technology is designed in such a way that is intentionally draining our attention. Right? So is, you know, we have push notifications that are set up by default, for example. For social media, for our mobile devices. And we have to understand that that’s intentional. But they’re also ways for us to control that we can turn off those modifications. We canoe certain absent applications to regain our attention, to be more present. But those are sort of two aspects of it lack of intention and then also the intentional effort by companies to actually take and hold and keep our attention. Attention. Okay, thank you. And welcome back to non-profit radio. Thank you. And i talked in twenty sixteen and the other person on the panel who i spoke to in twenty sixteen was best cancer. We’re talking about your was then your new book? Yes. Ok. Healthy non-profit healthy non-profit, which is still you can still get it. It’s. Not like it’s out of print or anything. But in twenty sixteen, it was new. And your co author wass lisa sherman. He’s a sherman. Is she here? Not this year, but this year. Okay. And how is this work today? Different than what we talked about in twenty sixteen and happy, healthy number off it. Well, if we go back to that radio program in your archives, we talked about self care and taking care of ourselves and talk on a culture of well being. So this is a subset of it on dh specifically how staff working together can be highly productive unless distract less distracted and get their works done. And i think what we’re faced with is something called collaborative overload, which is back to back meetings, too many emails, too many platforms, and that keeps us from getting things done. So a lot of what i talked about is how could you be more intentional about your work together to combat this distraction? Okay, we’re cement wristing phrases that lack of intention intension deficit disorder, collaborative overload. Carrie, did you come with the special phrase? Welcome to non-profit a radio is very ous a newcomer. Welcome, i always surround myself with the best, so you’re you’re non-profit radio. Exactly. I’m a non-profit radio way with you and beth in mikko doesn’t get much better than that. Um, well, i come from a world where my branding is called empathetic non-profit management, which is basically that all the stakeholders of the organisation should be treating each other the same way that we treat the recipients. Of the services that we provide so the empathy that we have towards the poppies or the homeless people, we provide the same level of empathy tours, donors towards board members towards members that we’re looking at each of those groups through that same empathetic lens. And so by doing that, and then combining that with technology it’s about changing the expectation of what we do internally on our team or what we do is individuals based on the work that meeko is suggesting that we’re saying, well, maybe that doesn’t all apply to the external stakeholders who aren’t actually getting paid to do the work that we’re doing as professional does not okay, there’s a lot here, we’re gonna unpack it. I’m the remedial person on the panel, okay? Because you all have been thinking about this for years, or at least, you know, it’s, right? I mean, years or at least months in collaborating around this on the newcomer. Well, same way. Okay. Right. Well, ok. I want everyone thinking out of an average. Okay, on average are so you’re quick learner. So bring me along. Yeah. Be respectful. Okay. Uh, it’s. Time for a break. Pursuing they have a new paper, the digital donation revolution how do you keep up in our one click to buy amazon world? Can you use more revenue? A loaded question? The paper has five online fund-raising tactics proven to work and save money proven tactics you will find the digital donation revolution on the non-profit radio listener landing page. Tony dahna slash pursuing radio now back to tech mindfulness look, i don’t know where should we go? I want to start with the i’d like to start with the i actually down the end. Okay, i will start the individual. This the lack of intention this is all around helping us to stay focused right now so that we can be more mission successful ways all it’s all for the good of the of the of the social yes, there’s the societal good. But if we don’t bring it down to the if we don’t start with the individual, we can’t be maximally efficient in helping change the world. Yes, my yeah. Is that a decent contacts i put in an early yes, and so it it starts. I use a framework to people to sort of have ah place to go when they get distracted, right? So distraction is inevitable. So we’re talking about is getting a tool, a framework that they can walk through. It starts with understanding your why or your purpose. So why you showing up? Why are you committed to the work that you’re doing and then understanding based on your based on your wine, your purpose? What your actual goals? And you might have many goals that you’re focused on any point in time. And once you identify what your goals are, you actually prioritize because he recognized that with multitasking were actually mohr effectively be focused on a few things, that we’re not very good. Multi taskers, actually, are we even though we think we are what there’s actually wait, i thought we were not. Are we? Am i wrong? Well, you could say i’m wrong, i’m wrong. Why? In the technical sense, one way you could talk to this is not only me and nico, am i wrong about them? I’m walking about multitasking, i thought we were not really, truly you can’t really multi task exactly on what it when you’re doing two different task, your brain is just switching back between. The two on every time it switch treyz delays, and it also uses up brain cells and raises quarters all of cortisol levels that raises cortisol levels. So i was right. Okay, how come nobody said i was right? I am going to tell you that i think you’re right. It depends on the way to find monisha audiocasting so silent when i know for me i was seeking information that wasn’t next time, i’ll give it to him as long as it’s deserved. I mean, of course, it’s wrong if i’m wrong say, i’m wrong, but if i’m right jump on it, you know, it doesn’t happen that often. There you go, give credit where credit is, tio. Yeah, i actually like transitioning between projects, it’s just that for me i have to set aside an amount of time that works best for me to make those transition and that time is probably more than ninety second i s actually it is more than ninety seconds. Another thing about multi tasking is it takes you several seconds to re find yourself. We acquaint yourself with the task that you left, but you’re not going back to that could take his lorts nine or ten seconds for more, you know, when you’re like bouncing just quickly. I mean, it could take it could take ten minutes if you were writing something, you know, if it is a bigger piece or something. All right, because it’s not just the switching cost is also the cost of actually getting back to the place where you left off, right, and then take some time, they sort of speed up again, right? Right. Okay. Okay. All right. So good. We’re focusing on the on the you know what? I have a question for you, though. Sure. How does the eye how does what you’re describing relate to what carries part of this is she’s here you’re talking about carrie, talk about the individual as off site worker or as a as a consultant to the organization, but you’re also talking about individual. How do your how do your topics today differ? Well, i was so that they overlap, and so when we talk about why we’re talking about obviously, the individual right organizations are not just things they’re made up of people and the same thing when we talk about boards and other external stakeholders, we’re talking about people and individually way have to be able to show oppa’s out best cells so that collectively, when we come together, we can maximize our collective right, carrie okay, carrie where’s the overlap, right? So if someone were following amigos presentation yesterday about thie ability to say yes and to be able to say no with intentionality, then i want a board member who feels comfortable saying no to me because then when they say yes to me, i know they really mean it because i know that they have the skill set to say my schedule is too busy to be doing that right now or it doesn’t fit into my why of why i’m involved with this organization specifically. Okay. Okay. Um, i saw you nodding. You wanted you wanted anything with beth that’s about this promise not to swear this time you can go back, tio? No, it was twenty sixteen. Or was it fund-raising day in new york city, so, like twenty, fourteen or something? My boys just cracked fourteen and the two thousand thirteen thirteen remember better than okay. Two thousand thirteen fund-raising day n y c and best drop the f bomb, but she promised not to do now because i have affiliate stations that are governed by the fcc way, we can’t use the seven, we can’t use the seven words that george carlin had a lot of fun with, okay, okay, in any case, the whole context or yeah, long term listeners will remember best dropping everything twice in the same, the same discussion that certainly new visitors can go to your archives. Thirteen was only on one time that year, you find cantor at twenty martignetti dot com get the twenty thirteen appearance from fund-raising day in new york city. Okay, with that contact. Well, there’s something you want to add to the discussion. So, yeah, i think the collaborative overload is made up of four, four things the four piece and they’re not bad words. I don’t get what you don’t sow planning, planning priorities, being president and then people. So our relationships, interaction with staff and how we work together, communicate and collaborate on projects can lead to burn out in stress and certainly having, you know, just for example, let’s say my phone’s here, right? Yeah. This is like techno fear in ce and a bunch of people are doing this at a staff meeting it’s getting in the way of getting things done. We’re not giving each other our full attention and intentionality. I even considered that maybe you have a word for this cycle of insulting, well talking techno fear with techno parents? Yeah, insulting technology. A little offended you? No, i’m not talking in a meeting and people were picking up their phones. I’d rather they walk out this way. I think they’re going to the bathroom and i’m not tracking their time, so they’re gone for fifteen minutes do-it-yourself trouble may i’d rather they leave and come back and do it while i’m talking. But here’s the thing and it’s a lot of what i talked about in terms of the week. We have to be intentional about the way we’re working together. So if there are work and we’re being explicit at a meeting, we’re not checking our phones during the meeting or a technology unless it’s supporting the technology or else it’s a device free meeting. Okay, all right, so waken new can help with policies. Ground rules were also are also trying. Teo set norms that have to do with acknowledging riel life happening. So for me, some having someone come into a staff meeting and say, i’m waiting to find out if my father’s okay in the hospital. So i’m going to be looking at my phone during the meaning of exception exactly, but sat having that norm set so that someone is sneaking away to look at their phone and distracted from the meeting, but to be able to share with the members of the team. This is why i’m distracted right now i’m doing the best i can than everybody else khun give that person support and make them more successful. I agree, and then the knot intentionality around it. Here’s the reason why? Okay, okay were rough about halfway through and we we’ve talked around way talked about this. Why this is important. I want to spend time on strategies. What is our listeners? They’re in small and midsize non-profits how can they apply this work to them? Or if they are an outsider? Or maybe even a virtual employees carry reitman might you’re you’re part of this. I told myself i also applied a virtual employees. Absolutely, absolutely. Yeah. I mean, i don’t want to drill down through yeah, yeah, and specifically, when it comes to technology wellness with external stakeholders, my rule is simplicity is that sometimes the complicated solutions like using, for example, slack for us to keep track of our conversations for a lot of people who don’t work in a corporation or in an office or in a non-profit they don’t know anything about that program, so coming up with a simpler solution and saying, oh, let’s, just use google chat or let’s, just use text messaging or something like that it’s a simpler solution for an external stakeholder than an internal stakeholder like the teams that that’s talking about where you can actually say, okay, everybody needs to get up to speed on this particular technology, but it’s really hard to do that when it’s someone who is a donor or a boardmember or an external consultant or someone who’s working off site, so you’d probably rather i didn’t say we’re willing it down for the lowest common denominator. I prefer not to use that phrase whenever possible, but i will i’ll stick with simplicity because that people keep it simple, silly, i won’t say stupid keep it simple, silly. Okay, good enough. Miko, how about cem cem, drill down tto strategies. Teo, you know, overcome this tech burnout. So the first thing i will say is that not every solution is a digital technology solution. And so starting with just taking time to really get clear about your intentions and as i was saying, establishing norms in terms of policies around how you actually meet and how technology is involved or not in those meetings and using the time at the beginning of the meeting just run through really quickly. Hey, guys, this is what we agreed to. No cellphone today. Is everyone okay with that and running through it that way? Don’t think i was out, and that would be the time to raise your hand and say my father’s in the hospital. I do. I’m doing the best i can. Okay. Okay, so but if you’re looking for a technology solution, there are a number of aps out there that are really cool that really help you too be clear about their intention and to help you not to spend as much time on your device is doing things that aren’t moving your mission. Or your wife forward. So i think a moment for example, moment is an app that you can download for the iphone and for android moment, yes, moments ok? And it simply keeps track of how often you’re actually using your phone and how often you’re actually using different aps. And so you can look at the data that you’re getting from this and actually haven’t awareness. Oh, i’m spending two hours a day on facebook. I’m spending three hours, you know, looking at instagram like us five hours out of my day. Maybe i could be spending that time doing something else so that simple awareness could be oh, really begins to instigate a shift in behavior. Okay, okay. Strategy strategy for the we the team one one one that’s real popular’s tohave an email charter which includes things like what is your policy around after hours emails which can cause a lot of stress. It’s not so much the amount of time it’s this sense that you’re on call all the time it’s just it’s just the just the existence of it. Right? So having a really formal policy about, you know, for normal business email, i mean emergencies and disaster relief and all that it’s an exception way. Don’t expect youto at reply to your email right away between seven p m and seven a m sometimes it takes, you know, making sure that the senior leadership understands this and is modeling that behaviour as well. Yes, i know it does not. If not c e o on down buy-in none of these strategies, they’re going to be our gonna be adopted, right? Exactly those exceptions ceo is allowed to look at her phone during the meetings. The whole thing crumbles, right? I mean, we got nothing to bases, all right? And that came up in our session as well. Someone asked that my ceo’s looking at the phone all the time and what i know there’s so many things i want to implement, but i can’t and i ask that person well, do you manage a team? She said, my senior management won’t listen to me and i said, you managed to team and i said, yeah, just your team listen to you well, most the time they said we’ll create that culture on your team exact change. You can change the way we roll yet. Okay, okay. That came out and came out on the previous conversation today to try to think about what the the context of that was. Oh, it was trying to get buy-in from above, actually way. Label them buy-in bitches. Bitches is okay. All right, all right, all right. It is ok. Carrie and laura, i think they’re very good team. They’re very good together that used to be at the humane society of us. And anyway, we dump them two buy-in bitches, but one of them said, if you can’t, you can’t make them get get the buy-in above. Then manage what you can on your on your team. So same same idea and then show it off to you know, when your boss sees how productive your name is being, they say what’s the secret why’s your morale so good, why is your productivity so good? And then you’re able to say, because we we managed expectations, we set norms and you’re actually you’re managing up and there was another, another instance that came up with in this case, it was a consultant, mike. My clients expect me to respond to them right away. How do i address? That expectation and it’s kind of well, you. If you reply, you set up the expectations. We know you break the norms. Yes. You know, when that you teach people how to treat you essentially you notice that the boundaries early? Yeah, yeah. Beth is right the first time if you respond immediately, that’s that’s the rule and that becomes, however, if you reply with or if you maybe make make a call instead of replying with email, you know, i don’t i don’t do after hours. I don’t do after eight p m e mails or whatever. I mean, i you know, i have my own life. You said the boundaries of the expectations early and i ninety nine people out of a hundred going to respect that, i think. And i read it it’s in my consulting contracts, actually, that i only do work between norvig snusz hours. Okay, well, you’re the mindful technique. You if your story miss up and get off that shot his mic off. Great, but but i saw kivi, larry miller speak recently if bloom khan and she was talking about the types of roles where we want to be responsive to our members in real time, and so having there be certain members of your staff who have a different work schedule where they’re in the office only twenty five hours a week and then they’re available evenings and weekends fifteen hours a week to be checking so that if someone posts and says, oh my gosh, what do i do about my dog there’s someone who can respond in real time and say, we can’t help you with that? Why don’t you try calling this emergency number but that they don’t have to work full time in the office if they’re going to be available during alternative hours? That’s something that they actually negotiate with their workplace and the expectations air managed and that it actually works really well? Kibby it was an example that give you gave, and i thought that was it great way of thinking of it when we do want to be able to be responsive during weird times, that’s also has implications across time zones yes, yeah, likewise world where the people on the west coast what’s the expectation and carrying your you know, maybe you’re a consultant to a virtual employees on the west coast. Are you? Are you expected to be up and working at six a? M or do you work the hours of your zone? There are policies that cuts both ways, right? But what are what is our policy? That’s when it gets back to the normal? No, we need to go with the norms are what the ground rules are. Yeah. What’s bloom con it’s a balloon khanna blew the bloomerang unconference they do a column around here? Yeah, yeah. Bloomerang does an educational conference, which i know a lot of other vendors do as well so that their their clients are actually getting a lot of information as well as using excellent products, you know, across the board. Okay, that j lo j love involving bloomerang, i guess founded bloomerang. Actually, i think he’s been on the show. A lot of good people now and even more good people. Like i said, i only i only surround myself with the best company. All right, you can place carrie. You still got a couple minutes left. Let’s. Go back to yumiko. You got another another strategy. Tip tool. Best practice? Yes. So you can take control when you come to digital vices like your tablets in your mobile devices, you can actually take control so the defaults might be set to push notifications to you. For example, every time you get an email every time someone likes a post on facebook, but you can actually adjust those setting so that you’re not getting pained every time. Is it really necessary to get a get a email every time somebody likes a post your comments on it? Is it really? That is a really essential? Is it essential? I don’t, i think not. Right? Well, israel, i imagine that could be circumstances where i might be the case. If you’re managing social media on behalf of her brand, maybe it does make sense if you’re monitoring comments, but as an individual, maybe not if it’s, especially if it’s getting in the way of you getting meaningful work. Okay. Okay. Excellent. So look at those defaults. Yes, because the platforms want you engaged. Exactly. Uh, that’s how they make their money? Yes, yes. Yeah. Linked in with the with the what is like that you can you can vote somebody with you. Give somebody a endorsement. Endorsement? Yes, with the endorsement. Oh. My god, it’s rampant? What do i mean? That first of all, they’re meaningless. It’s just an engagement hook. Yes, i think. All right, we don’t need to be notified. I’m obviously i’m sure you’re sharing my bias. Uh, sorry. Okay, but its host. No, no smiling. Now, you don’t think it is all right. Listeners are accustomed to this he’s rants. Okay, another strategy. Ground of something else we can do within the organization. Uh, what? What could we do? Root. Nice reflection. Okay, right out. How are your liberation? Okay, so, uh, because the stress and burnout is what i call fired-up leadership, our fire drill culture, which is basically oh, my god. The grants to tomorrow. All hands in the conference room let’s, get this done and and kind of if there are fired rell’s, you know which happened? It’s having the discipline toe push the pause button and figure out, is there a bigger systems issue or something we can address toe? So we don’t have this fire drill next time. Yeah. Weekly fire drills latto program. No, no one. And it pulls people off their work. It creates a lot of stress. And if the leader has that fire drill, leadership, culture, it’s, the shrill voice. It just causes a lot of stress. Yeah, and that’s, not productive, it’s giving me. I got a chill. I mean, i got a i got a physiological reaction, just as you were, and i didn’t even do it. And full fire drill voice. She didn’t run around or anything. I think it is all my fault. Okay, excellent. Zoho what about you said you call that routinized reflection? Yes. Ok. Ok. What about what about in the organization? Dahna dahna i don’t know. A collective time together. Devoted collective time. That’s not devoted to work. Well, i was kind of other reflection or something. Well, well, two things too quick. Tips. Okay, so so there’s the five wise, which is an exercise. When the fire drill happens, sit down with the team, do a twenty minute brainstorm. Why did this happen? Oh, because we didn’t have the grant on the calendar. So why did that happen? Oh, well, we don’t have a grantspace started before you drilling down, asking why? Why? Why? Why so that’s a really good practice? We actually find out the root cause we’re right through all the symptoms, right? If your record and try to fix it, thie other one is because we have bad time management tools were not using time management tools or headline management, right? Well, saliva flying there that’s mine. You know, sex on that time i was on the table didn’t hurt anybody. Okay? And the other thing is having look ahead. Rituals and ah, latto non-profits do this many don’t just like looking at you probably do this because you’re scheduling what’s coming up the next quarter, the next month, one organization that i know they have stopped days and stop days are they don’t have any internal meetings that one day a month, it’s actually a development team, and they work on getting that deep thinking done the creative planning, finishing up the proposal they didn’t right so it’s not filled with all the meetings and deadlines and stress. Carrie, i’m gonna give you the last shot. Unbelievably, this is we’re almost done last last tool tip strategy tech. I mean, idea what what you got both of my tools would be empathy and empathy. It would be self empathy. It would be taking a moment and assessing yourself and looking at all the expectations you have for yourself and others have for yourself and then empathizing and really thinking about what you’re actually going through. And then every other stakeholder you work with just walking a mile in their shoes and just imagining what’s challenging them. And how can you make it easier for them as well? The empathetic, empathetic also. Thankyou. All three. Very much. This one flew. Flew. Sometimes i gotta pull teeth. This one. Not like that. Okay, they are beth cancer, master trainer, speaker, author, blogger carry rice principal carry race consulting mika whitlock, founder and ceo mindful techie. And you are with non-profit radio coverage of eighteen ntc this interview sponsored by network for good, easy to use dahna management and fund-raising software for non-profits. Thank you so much for being with us. Need to take a break, wagner. Cps before they go beyond the numbers, they cover the essentials for you. Nine ninety and your audit. Check them out at wagner cps dot com. You get to know them in one dimension on the screen. Then go three d real life. Pick up the phone. Talk to the partner. You huge tomb. Or of course, you can use the contact page on the site. If you prefer. I like to talk to people. I like to get on the phone with you. Very nice guy. Not going to let you down. Wittner, cpas, dot com they will take care of you and your auditing. The end accounting needs. Jean takagi is coming up now. It’s, time for tony’s. Take two. I hit this last week, the ninety six year old secretary um i didn’t know who writes this crap. I didn’t hit the ninety six year old secretary she’s already dead. But i did mention this last week and i should write this. I need an intern to blame. She this woman gave eight million dollars to two non-profits in her will had very unassuming lifestyle all of our old life. Nobody knew that she was anywhere near ah millionaire, you know, able to give away eight million dollars in her will. Ah, my takeaway from this is in the video, the little teases i want you to show gratitude toe all your donors. She was not a donor, but she could have been. And she if she had been, she would have been very modest. So that’s sort of a tease. Take a look at the video at twenty martignetti dot com leinheiser love we got we got we got tons where’s it going to it’s going tio let’s start with cambodia and ottawa, canada you’ve been with us a few times. Ottawa welcome back. Germany, gooden tog gergen, india i’m sorry. I can’t i don’t know. How to say hello in indian but the live listener love goes to you brooklyn, new york that is not foreign att least not in my in my book, maybe from people in queens. It is taipei, taiwan ni hao where’s our china. No one in no one checking in from china today. Um, bring it back to the u s, tampa, florida, brooklyn, new york, multiple new york, new york get the to get the two borrows know staten island, queens bronx not checking in today. San francisco, california is with us washington, d c and new bern, new bern, north carolina. The live love goes toe all each and every live listener and the podcast pleasantries that the vast majority of our audience over twelve thousand listeners each week the podcast pleasantries to you. Whatever. However you fit it into your schedule, you binge listen. Six hours on a time on on sundays, pleasantries to the podcast listeners and the affiliate affections to our am and fm station listeners throughout the country. I’m grateful that your station carries us in your schedule and i’m grateful that you are listening. Analog analog will never die. I don’t care what anybody says analog is not going to die am and fm listeners affections to you now it’s. Time for fringe benefits trigger you b i t i i i can hear his heart beating it’s racing. He knows he’s coming in and he’s jean takagi he is managing attorney of neo the non-profit and exempt organizations law group in san francisco. Of course he’s, our legal contributor he edits the non-profit the popular non-profit law blogged dot com you should you should be bookmarking that are subscribing to that non-profit law block dot com he’s the american bar association’s twenty sixteen outstanding non-profit lawyer he’s at g tak welcome back, team takagi. Thank you, tony, how are you? Hey, you’re coming in booming. I love it. I’m doing very well. Thank you. Thank you, it’s. Good to talk to you, it’s. Been it’s been some time? I think it’s it feels like it’s been too long. I don’t know what has been but it feels like it. Welcome back. Thank you so much. Great to be back, tony. Thank you. So we’re talking about ah, cem cem tax law changes one specifically regarding is narrow category of fringe benefits and you be i tv. Ah, unrelated business income tax. We haven’t even talked about this for quite some time years. So remind us what unrelated business income tax is. Please? Sure. I mean it’s a great starting point. Because, um, a lot of folks have never had to deal with it before. And i are going all of a sudden have to have to have to deal with it now. But generally speaking, the unrelated business tax is on income tax that’s imposed on unrelated business trade income, which is income from a trader business that’s regularly carried on. So basically, with the same frequency and continuity is for-profit would do it. And that’s not substantially related to the organization’s advancement of its own charitable or other five a onesie three purpose unrelated business taxable income. That’s what? What? The income tax is going to hit now that people call it. You bit right, cubine? Yeah. Cubine for unrelated business tax. The acronym? Yeah. I’m wondering why it’s not a bit. Because it’s it’s unrelated to not eun it’s, not eun related. So i was. As i was thinking about this, i may adopt a bit you can stick with. You but if you want to be a dinosaur but the trend is moving now because one data point creates trend. It’s now moving toward a bit. Okay, so, quite roll off the tongue is nicely, but it really doesn’t. I think it’s coming is better because it’s unrelated itt’s a it’s, a sin tactically, grammatically, you know. Ah, naturalistic. All right, um all right. So, wait. So we have taxes on we have in minor ways or in, in narrow ways has put it that way in narrow ways on tax exempt organizations because the irs says that they’re primarily tax exempt, right? That what’s up. Yeah, well, i think what they are, they’re tax exempt on income from donations and on income from related activities that those air activities that substantially contribute to advancement of their their charitable purposes, and we never look at how their profits are deployed. So if, for example, a social services organization runs the coffee shop that had nothing to do with job training or anything like that, it was just ah, they bought a franchise coffee shop and they were making money. But using all the profits to go back into the social service stuff. That’s still unrelated, so any earnings coming out of that business would be taxable. Okay, um, and this gets to the three pronged test you mentioned it’s, trader business regularly carried on and, uh, not substantially related to the organization’s exempt purpose. That’s. Right. Ok, ok, we may. We may come back to these because i want to i want to get to the crux of this thing, and then i wanted tear it apart a little bit. I have a lot questions about why, why we’re getting, why, why this is being imposed on us. It doesn’t seem to fit, so you’re going to help you, khun, help all of us out. Hopefully, other people are questioning this, too. Although it’s, too late, it’s not like this is a proposal, i mean, it’s, it’s. A done deal. You have to deal with this thing so so if you have a bit liability, then you have to calculate how much tax you owe to the irs each year. Is that right? That’s? Right? So you’re gonna have to pay now, it’s a flat rate of twenty one percent attack on your puppet and you have to file. Thank you, john. Thank you for that thousand dollars arm or of of the unrelated business taxable income you’re going to have to file form nine, ninety with the irs, so that goes along with your regular form nine ninety siri’s filing, and this is important because this is going to hit churches as well that otherwise don’t have to file nine nineties, but if they’ve got unrelated business taxable income of a thousand dollars or more now they’ve got a file in nine ninety and paid twenty one percent tax on it. Oh, very yes, very interested, right. Churches are exempt from the nine ninety requirement, but now they’re going to file this nine ninety t assume t is for tony handup pick up. Okay? Yes. Interesting churches were swept into the nine. Ninety requirement under this. All right, what? They’ve always say if they if they had over a thousand dollars about unrelated. They always had to file this. But we’re creating new sources of this. We’re gonna have a lot more organizations and that’s. Why it’s important for churches to be aware of it now as well. Interesting. Yes. All right. Let’s, let’s. Get to the crux of it. What is the new source? What are the new sources that we are here talking about today? New sources of of it. So this all stems from what’s known as the tax cuts and jobs act on dh that’s basically congress’s new tax act. So i think most of us and we on an earlier show we talked about the tax reform act that hit and started to apply as of january first of this year two thousand eighteen. So under this tack fact there’s several provisions that affected non-profit on tax exempt organizations and one of these had to do their several that applied to to the labbate unrelated business income tax. But one particular thank you. Thank you very much. When in particular that’s. Quite distressing. Is that now a qualified transportation fringe benefits that’s provided by an employer to an employee is going to be taxable so it’s not any income that the non-profit is receiving it’s, actually, for most of them, an expense that they’re paying for a fringe benefit for their employees. Um and all of a sudden now they didn’t have to last year, but starting this year, they have to pay tax on giving a qualified transportation prince benefit to an employee. Okay, now it sounds like you’re you’re ah, you’re consistent with my thinking because you just drive. It is distressing, and i didn’t see how it was income because typically pre-tax income, but all right, so let’s, let’s define what is a i guess the acronym is q t fbi? What is a qualified but i’ve drug in jail, so, you know, i’m not could put myself in jargon jail. What is a qualified transportation fringe benefit now that is going to trigger a bit under the tax law, so it would include things like any employer provided shuttles to work transit passes that that you might give teo your employees so that they can take the metro or whatever hyre transit that that they have to get, get to work and workplace parking. Zaf employers air providing any of these things to their employees? Not that they’re getting any income from it, but the expenses that they pay out. You’re gonna actually have to pay an additional tax on that now. Yeah, i can’t believe this. Well, it’s dis incentivizing mass transit because they’re going to get tax, the organization that gives you money toward your transit pass or pay, but gives you the transit pass directly. Uh, this is like it’s, like the global warming and climate change enhancement act. Dis incentivizing that’s a lot of levels. I can’t believe the dis incentivizing mass transit usage by taxing the benefit. Ah non-profit employer giving it to employees it’s ludicrous. So i’ll give you a little bit of their ration. Now, if you call this a restless since jean so calm of the calming voice as i’m ranting. All right, go ahead. Yes. Give us the rational please. They’ve taken this away as a deduction from for-profit sa’s. Well, so before a for-profit employer that provided thes qualified transportation bridge benefits, upleaf shuttles and transit classes, workplace parking could deduct it. Yeah, before they pay income taxes on their net income, that kind of made sense, right? You know, it’s an expense to run your business and you’re trying to do do a good thing. Yeah, trying to attract attract labour that may come from a distance, so you’re helping them pay for or offset the cost of their commute? Yep. Then durand non-profits for-profit do not get teo. They lost that deduction. They lost that as of this year. So that’s part of the text you no cuts in jobs act so that that’s one area of new revenue for the government is despite the tax cuts. This is one area new revenue that businesses can’t deduct this and non-profits have to be taxed on it. So it’s kind of ridiculous, but this sweeps end a ton of charities, small charities included and churches that have no unrelated businesses they’ve never had to understand. You bet or a bit because i’ve never had any unresolved business better elearning income so that they would never file the nine, ninety they would never worry about paying this type of income tax, and all of a sudden they’re not making any more income, but they have been providing parting to their employees. Yeah, park and now i’m in transit. If they don’t file the night nineteen, they don’t pay the tax and they could get it, you know, with interest and penalties as well. What’s the rationale for equalizing corporate and non the corporate and nonprofit sectors. Why? Just because one loses a deduction, which also is a disincentive, teo mass transit and commuting it’s equally. But, you know, removing that deduction for for the corporate community is unequal disincentive tio teo taxing it on the non-profits but where’s, the what’s, the reason for having two equivalent make these two equivalent way if we remove the deduction for corporations and we have to, we have to tax it on the on the non-profit sides like they’re competing. What? What? What? What’s the rationale for trying teo equalize thes yeah, it’s a good question, tony, and i don’t know that i have a policy answer just no that’s, basically, that their explanation is to put everybody on the same playing field. But this doesn’t make sense. Non-profits inc organizations, because they’re doing public good, that businesses aren’t required to do so. I don’t get it either. All right, thank you. Let’s. Take a break, gene. Tell us moughniyah lll have a talisman eal ly elementary school is receiving a monthly donation from tello’s for the credit card processing of a company one of our parents owns likely the easiest donation source we have ever secured. End quote, monthly passive revenue that’s what? Tell us we’ll get you the easiest donation source ever think of people who are close to your organization? Who owned businesses who would be willing to switch their credit card processing. That’s what it’s all about. You get passive revenue indefinitely. Start with the video at tony dot m a slash tony. Tell us now, let’s. Go back to fringe benefits that trigger labbate with jeanty jeanty. That could be like you could be a deejay. Or so our rapid jeanty. You like it? Jean d’you did a rap for us once. Didn’t you think you write a rap ones? I’ve written a few you well, i only labbate really perform. Yeah, you did one. You have many. But you performed one on the show like jean t gene t the gene gene t the law machine. Remember, jean, you could be ging t the legal of machine. Remember rum? What was that with chuck barris? Oh. Gosh! Oh, gosh. Oh, don’t got anything geever gene, gene, the dancing machine. Oh, yeah, i remember him. You’re going to be your gene gene the law machine. Gene gene, the law machine gt. All right, jean jean don’t think i’m going to forget this either. Gene gene, the la mission. All right, gene t i love it. Um, okay, so you’re you’re is as dismayed as as i am i i just i cannot see them. Well, i’ve ranted i can’t see the rationale for the equivalent ing equalizing the corporate and nonprofit sector dis incentivizing mass transit. All right. And then so let’s go through. I mean, how does this work in the in the three pronged test? Trader a. You bit a bit of it. I made a mistake. Labbate is has been, um um created when it’s something that’s ah non-profits carrying on a trader business that’s regularly carried on and not substantial related to the organization’s exempt purpose. I mean that this is not even doing this for-profit it. So, it’s not it’s a trader of business. This is not a profit. This is a fringe benefit, employees. How does this fit? And there’s no. Income generated either so it doesn’t fit. They just threw it in because there’s a system of taxing non-profit that has nothing to do with prince benefits, but they found a way to teo just stick it in, and it doesn’t fit your right so that part of the problem, although in one aspect what you said was true, you know, this is the law now, there’s, not much we can do about it, but in another part we can actually do something about it. So while the basic laws are there, there’s just a lot of open questions and a lot of misunderstandings and ambiguities and no way to understand exactly where it applies and where it doesn’t apply in certain circumstances and a whole bunch of organizations, including the national council non-profits the american institute of e p, a american society of association executives are calling on the treasury department, the irs to say, hey, don’t implement these, you know, laws yet because we have no clear guidance and we don’t have a way to tax plan for this because we don’t understand where it applies and where it doesn’t apply, and you’re saying it already takes effect. As of two thousand eighteen, the laws were rushed through without understanding. There are no regulations yet, so treasury hasn’t built regulations yet, right? So how do they enforce something where nobody understands exactly what it means? Our eddie, these organizations challenging the existence of this prevision or they’re just asking questions about it. Do you know? Well, they’re asking for a delay and implementation until there are regulations that are promulgated and regulations require comments. And so it takes a while to get done. But there are so many open questions, i don’t know that they can change the law in and of itself on left congress to become the law, but the regulations that are underneath it and we can discuss some of the open questions that are out there, they’re asking people to comment to the irs directly. And you, khun, you know, if you googled irs comment and tax forms ah, and you put the form nine ninety it’s it’s on ly basically email form nine ninety and say delay. You know, uh, imposing any liability on us until you tell us exactly what the rules are you all right? Now we will get to some. Of the questions i do want to make it clear that we’re not talking about employee’s losing the income exclusion for these benefits, right? That that remains intact. That’s that’s, right? So employees that get these fringe benefits don’t have to pay tax on it. So it’s pre-tax you’re not losing your pre-tax benefits up to two hundred sixty bucks a month for commuting and two sixty month for parking. That’s not right, that’s not employers that are paying for it are now being advised by some of their accountants. It doesn’t fit into their budget additional tax cut that benefits. Yeah, because the tax rate is twenty one percent, right? Correct. So twenty percent of two, sixty is fifty two. So this is costing if you’re giving your if e-giving the max for either commuting or parking, of course will be one hundred for if you’re doing a max for unemployed e you know, this could be roughly fifty bucks to one hundred bucks per employee in tax. Well, it will be over a year, you know, five hundred twenty bucks expand on this. All right? I was just doing it by the month. Oh, yeah, right. Yeah, exactly. One hundred sixty bucks per person? Yeah. Additional tax on the non-profit. So if you have ten employees that you’re doing it for that over five thousand on dh that’s, a modest size non-profit right? All right, um okay, so you have to. So what? What’s what’s your guidance before we get to the questions? What do you recommend? Non-profits do gene be the voice of reason while i’m ranting, please? Well, first you got to understand how many employees you’re actually providing these fringe benefits to and do do you think that they are covered by the tack? So there are these open questions that that we haven’t started to talk about yet, but open questions. So if you’re providing parking transit passes or shuttle bus service is tio any of your employees consider how much tax you may have to pay on it, then you’re gonna have to figure it out in your budget. Can you continue to provide all of these fringe benefits and pay the tax, or do you actually have to do something else? And one of the other things he might do is take away the fringe benefits and just pay employees the income. For them to do with themselves now, that’s not a very attractive option toe a lot of employees. So it’s more than just the money you’re gonna have to think about in doing this. But those discussions have to be had now and comment to the irs and say we can’t we don’t even know how to plan for this until you tell us what the rules no. Yeah, because giving them giving it to the employees of straight income obviously raises their income tax liability. Exactly. All right? Okay. Any any, any more guidance how to proceed or that that exhausted? But i think that’s all the guidance i can give now, but the one area that we’re really uncertain about it, the whole parking area, okay? What’s going to pass the question and stuff on shuttle buses, which not too many small non-profits would do it’s pretty clear, but parking is like it’s just so full of opening that we don’t know what that means. Like suppose you suppose you offer parking too. Ah, guests of your office, you have a parking lot next to your building. My boys just cracked like i’m a fourteen year old building. On dure employees use that, too. What? What? What does that mean? Yeah, that that’s. One of the questions that we have is if the parking is available for anybody for free, then presumably allowing your employees to use it to shouldn’t count. But what if there are a limited number of spaces? So so we know that really, the general public is not using those bases. Or what if the spaces say employee parking only. So those are some of the questions that we have about parking. And what if you know what if the building is is owned by the employers? That doesn’t cost them anything to provide the parking. How do you figure out what the cost is? And how much do you pay tax on it? A lot. A lot of open questions. Okay. Uh, yeah. Um all right. So should we suppose were in that situation. Suppose we do. We we have a parking lot. We owned the building and the lot. Um, we should be talking to our tax adviser. Yeah, but times are tax adviser, and you ask for help again. Delay implementation of the rules. The irs should tell us in treasury. Department should tell us exactly when it applies and when it doesn’t apply, and right now they’re not saying anything because they happened figured it out yet either. So ah, and one more area i wanted to touch on sometimes it the charity isn’t really even providing the benefit themselves because it’s subject to this salary reduction, so basically the employees saying reduce my salary by two hundred bucks and, uh uh, you know, because i want to use that for parking is a pre-tax benefit, so the charity isn’t even paying for it, but the irs seems to have told us at least unofficial coyness when when officials, you know, told attendees at a big conference a couple months ago that the irs would impose you bit on these payments. Employers are made, you know, it’s coming from the boys themselves, it’s over jean okay, committed to this and and what aren’t there some some towns that require ah pra vision of transit benefits? And so aren’t there circumstances where employers might be doing it? Because it’s required by law? Yeah, and that’s so it’s not really a fringe benefit? Is it it’s a required benefit that you have? To give in new york city, washington, d c san francisco shot out. I’ll tell those cities and then the non-profits there you you’ve got some issues. Those are places that require require the benefit is a pre-tax salary reduction. Oh, come on. I mean that. Well, yes, clearly this has not been thought through, but that has to be an exception. That’s that’s not a fringe benefit. That’s ah that’s following the law that’s a legal requirement wrecks that are going to make that clear. But right now, we’ve just got the word of one official that says yes, they’re going to oppose you bit on it. And so that’s the best guidance we have right now. But we have no official guidance labbate gene of it. Um, did we know this was in the in the tax law? I know the thing was enormous. Nobody in congress read it. That was notorious. It was too big to read. It was rushed through. Didn’t have those the hearings that air routine and major tax revisions. Do we know this was buried in there? We well, only those who are paying a lot of attention. I knew it was in there. But it wasn’t the biggest problem that charity, you know, we’re facing. There are other issues with bill, so this particular provisions didn’t get a lot of attention until more recently. Ok, i see. Yeah, there were. There were concerns about. Taxes on large endowments, which we did get on the very high end right there. Remember, there was discussion about whether churches would be exempt from the the politicking. That’s, not the right word, what’s. The help me actually election nearing election, hearing that that still is a big concern for a lot of people that it’s been put into another bill again that that the irs can’t enforce against five twenty three’s, not just churches, engaging an election year. Oh, that’s in a bill that’s in the bill now it’s in the bill. Next. Oh, so and they’re certain factions of congress that continue to slip it into all sorts of bills because there’s a very strong republican platform buy-in that that is to really destroy, and i think that was president trump’s words destroy the johnson amendment, which is the part of five a onesie three that says five, twenty three can’t engage in election hearings, can’t, you know, become partisan political actors? Yeah, right, the johnson amendment yes, we’ve heard a lot about that. All right? Um, we got like, we’ve got to wrap it up so jean, i don’t know if the next time i talk to you will be ah, we’ll be the four hundredth show on july twenty seventh. Maybe we’ll get you in june. We’ll try. I’m not sure, but thank you very much for today and i look forward to talking again. That’s so do i, tony. Very excited. Teo, join you on the four hundred show as well. Cool. Congratulations, creek. Preliminary. Congrats. Thank you again. He’s at g tak e ta ke subscribed to this thing for pete’s sake. Non-profit law block. Dot com read it subscribed to it next week. Henry tim’s with his new book, new power. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuant online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant radio weather. Cps, guiding you beyond the numbers. Wagner, cps, dot com and tell us. Credit card in payment processing, your passive revenue stream. Tony dot mm slash tony tell us. A creative producer is claire meyerhoff. Sam liebowitz is the line producer, shows social media is by susan chavez, and this music is by scott stein with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be glory. You’re listening to the talking alternative network e-giving geever e-giving hello, this is bruce chamois, coast of the web design and technology coach. 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Nonprofit Radio for January 19, 2018: New Tax Law & Your 2018 Plan

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Gene Takagi: New Tax Law & Your 2018 Plan

Gene Takagi

The Tax Cuts and Jobs Act includes sweeping changes that impact nonprofits in fundraising and beyond. Our legal contributor and the principle of NEO, the Nonprofit and Exempt Organizations Law Group is Gene Takagi. He walks us through what you need to know.

 

 

 


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Hello and welcome to tony martignetti non-cash over radio big non-profit ideas to the either in ninety five percent, i’m your athlete named oh, i’m glad you’re with me. You’d be speaking with a phony a if you lost the ability to tell me that you missed today’s show new tax law and you’re twenty eighteen plans, tax cuts and job back include using changes that in fact non-profits in fund-raising and beyond legal contributor and the principle of neo non-profit and exempt organizations law group gene takagi. He walked us through what you need to know. Authorities take you twenty eighteen plans all this month. Reported by pursuing full service fund-raising data driven and technology enables tony dahna i made last pursuing and by wagner citing you beyond the numbers piela dot com hello. Starting credit card processing your passive revenue stream. Tony dahna a blast. Tony. Hello. What a pleasure to welcome back scotty. For the new year. He is managing attorney of neo the non-profit and exempt organizations law group in san francisco. He edits the phenomenally popular non-profit law block dot com. And if the american bar association’s twenty sixteen outstanding non-profit lawyer at ease, happy. New year team happy new year, honey. Great to be back. The pleasure. Thank you for joining us in the month of january and talking about the monster new tax law and how it impacts non-profits twenty eighteen. Um, what? Just for the years of the details? What? What? What? What have you seen in terms of non-profits reaction community reaction to the fact? Well, i think monstrous wasn’t a bad term. Teo described from the perspective of non-profits i think overwhelmingly non-profits leaders who are kind of aware of all of the details provisions that may affect them think it’s a really terrible teo that’s blackbaud either, in some cases, a lack of understanding of what non-profits charities duitz for the country and in some cases, just think that there’s a lack of care, but sadly, it’s not a very good bill and non-profits me to be aware of what? What about them? Okay, uh, let me explain. Listen, if you were working on oddly rigged system, were going through my phone so there may be some delays. Naralo echoes so bear with us there. I want to get this done miles. Jean and i are in the studio. Are available. And you need to ask you if you could remember, speak up a little bit louder than usual. Okay, well, okay. Thanks very much. Um, yeah. Uh, you you believe the conventional and widespread with belief that most of his tax bill is benefiting the wealthy one percent or one tenth of one percent. Yeah, i’m kind of in line with that. That frame of thought that ultimately the richest one percent will end up with by far the majority of the benefits of the tax cuts. And i heard someone. You’re the richest one tenth of one percent are gonna benefit from about sixty percent of the benefits of the tax cut that comes from robert ray’s shut in an article published by newsweek overviewing week early in january. So this is going to be the expected by twenty, twenty seven. A lot of the benefits that cruise teo little income and even lower income individuals made this here. There’s some temporary, uh, deductions and carrots that are given out, if you will, to make it seem like they’re getting to benefit from it, at least initially. And then those disappear. And by the way and deficit get larger there’s going to be a spending cut which made the that’s the social security, medicare and medicaid. I believe the republican congress is there in talking about that let’s call ryan and decrease spending on a social safety nets will increase the needs. Of course, charitable services, the decrease spending from the government and the government supplies about one third of the revenues for charity, so they get their job done through charities by e-giving grass and contact public services that decreased spend spending will mean that charities have less money to address ever increasing metoo duitz a bad results all the way around. Remind me what we talked about in the depths of the recession. In that case, individual giving head declined because unemployment was so high and because unemployment was so high the need, especially in the social services sector, were vastly increasing. Exactly that’s the problem with doing the same thing is that the cause of it is the cause of the individual e-giving decline is, uh, anticipated decline is different. All right, so what do you think we see in terms of brovey fund-raising and how it’s going to be impact, by the way? The send out the increase in the standard deduction, talk us through that. So, sure, but one of the big provisions that that affects everybody is that going to be a doubling of the standard in-kind almost doubling of this from about sixty three hundred fifty dollars to twelve thousand dollars for individuals and double that for married couples. For some people, they would say, you know, we’re getting a bigger deductions, you always taken the standard deduction, and that will seem great, although that’s just temporary, but there are a lot of potential deductions that have gone away, and that maybe means that a lot of people will actually end up paying more in taxes and the impact specifically the charities is that by doubling the standard deduction roughly, you know, thirty percent of taxpayers were ableto itemize their deductions, and only ida miters itemizers would get the benefit of the charitable contribution instructions, because that is one of the itemized deductions that are allowed, but from thirty percent of tax cares itemizing deductions once you double the standard deduction, it will only mean that a thousand five to six percent of taxpayers will now itemize or get the benefits of speeding says the level of the standard deduction by itemizing so basically, what you’re saying now is from thirty percent of the population that could have benefitted tax wise from a charitable contribution deductions lax here this year and going forward because this is already it’s, not a bill anymore. This is the law’s going forward, only about five percent of taxpayers can actually get a deduction for charitable contributions that that is meaningful in any way, so that goes into the so the estimate is that only about five percent of taxpayers will itemize going forward. Yeah, i think it’s about five stick percent going forward is that you going to be subject to some of something that happened, including with state taxes and some states trying to react to all of this as well and creating different measures that’s really hard to really get it, just sort of based on on current conventions, the joint committee on taxation of everyone you know from from the federal government believes that it’s going to be about six percent, five percent of taxpayers that are going to itemize from now on, all right and that’s down from, he said. From thirty percent historical yeah, so i thinking rough numbers are in ron numbers. I think we’re going from about forty six million taxpayers who itemized in two thousand seventeen will go down to less than thirteen on dh that dejected to result in twelve to twenty billion dollars per year, less charitable giving a credible e-giving is tied in part tax benefits. Now a lot of people don’t have tax benefits is their main reasons for giving but it’s fundamentally expect how much leftover incomes have, yeah does play a part in some people’s decisionmaking twelve to twenty billion dollars per year, again from the joint committee on taxation, and they’re estimating that’s going to cost two hundred twenty thousand two hundred sixty four thousand non-profit jobs lost, so okay, zoho all right, i hate to break it there, but what? We need to, um, let’s, pick it up right where we are right now, we need to take a break record they’ve got another testimonials quote, this is my first year, and we are a growing non-profits weinger gps was completely attentive and gave the impression that they were right next door and handling our review engagement even. Though we’re in different states, they made me feel like we were the only client they had and they were able to walk me through starting up our accounts, finishing our yearly nothing was too small of a pastor than tto handle. There are always available for questions, concerns customer service was exceptional, which is a rarity these days and greatly appreciated. I receive great advice and guidance for better business practices from a professional a while, feeling supported and generally cared for in the process, grantmaking piela really stood out as a partner and supported and generally cared for you just don’t hear that from hey ready. You need to check him out. Magnus dot com that’s not for tony to back-up. Oh, no! That’s! That’s! That’s! Time to go back through. Sorry, jean. How are you? I’m doing great. Okay. Let’s, let’s, continue where we are from. Where? From where we are. All right. Those are some pretty dismal sounding numbers now. Okay. You mentioned that charitable are with charitable deductions. Is not there is a lot of evidence that that that’s not the main reason that lots of people give because they get a child abduction. It’s because of their love of the world, yeah, you know. And i think that’s going to be the main reason why people give but there’s the entire industries, including the plan e-giving industry, is, you know very well that that that really considered tax benefits is part of the equation, and it might not impact what who they did, too. But it might impact how much they give. Yeah, now i know it is. It is a factor you all through this in other other changes that have come in the twenty years since i’m doing playing e-giving. I’ve always just stayed with the belief that taxes aren’t the main motivation. Yeah, i agree. Not the main motivations that we’re not seeing a reduction of, you know, fifty per cent of charitable chiming in it’s going to be more expensive of single digit Numbers maybe 42:5 percent production is in charitable giving, but again, that amounts to twelve, twenty billion dollars per year around two hundred twenty thousand one hundred sixty four thousand jobs latto because of that and on top of it, only job friends, yes. And that’s that’s really? I haven’t heard that member. Yeah, heard the iter dollar nasco hadn’t heard the job. I’m sorry. I’m sorry. Go ahead. Yeah. So on top of that, we’ve got the other issues, you know, which is a kind e-giving issues well and that’s the state tax exemption durney so this affected very wealthy, but these state taxes being doubled up to eleven point two million dollars for an individual. And basically, this means that if you pass away and you have more than eleven twenty million dollars, you’ll have to take a very, very heavy a state tax to the government. Now it’s the limit before with half of that about five and a half million dollars to take, but now, going up to it’s doubling, which means again instead of e-giving charity people could give to their family members and said, and that may be a consideration for many of the wealthy were announced it’s going to be shielded by this this hyre state tax extension, and that again, is estimated to cost another four billion dollars for a year in charitable giving, so in percentage numbers of overall charitable e-giving again, we’re talking pretty small overall, but the impact of five percent let’s say e-giving reduction of percent translates to a lot of things that cherry’s can no longer. Yeah, now i hear you’re pounds let’s go back to that deduction. It sounds like this younger, sorry deduction increase the standard deduction increase. It sounds like this is going to be making potentially major donors maur important on more of a focused area than saying younger and, most likely, smaller donors. More modest owners who will no longer be able tio teo take the deduction claim the charitable deductions that but that made the donor’s become to the outside, even greater, even more selling in focus because they didn’t want to be more likely to be able to. Profit from the charitable deduction and which which you know, that charitable deductions reduces the cost of a gift because you’re getting your saving money in taxes, right? Precisely. And we’ve actually been seeing that trendy that even before these new laws and that they have to do with the widening income gap er, or wealth down that exists. So in two thousand fifteen, twenty four percent of taxpayers reported that they had made a charitable gift in their returns, according tto, not analysis of the irish state a decade earlier, so in two thousand five, that was thirty two, thirty one percent. There was already a reduction from thirty two, thirty one percent of taxpayers reporting charitable give twenty four percent reporting charitable give before this tax latto and basically it is because some of the lower middle income people just have less full income than they used to have, and they need to be needed to divide. And so this is going to be doing the same thing it’s not going to impact the wealthy so much unfavorably because they can still get higher than the standard deduction, not for low and middle income people, the increased defended. Deductions might seem like a good thing. They might be able to take more off than the use of the benefits will hooted. And there won’t be the value of making a charitable gift anymore. So the question will be is with that extra income will they make a charitable gift the middle income so our incomes or will they feel that this is unstable? Particularly because this is only a limited or temporary? A doubling of the standard deductions. You will go back to normal after a few years. So that’s that’s kind of the quest? Yeah, and historically, when charitable giving has it like it did in during the great recession. Andan tax laws, tax law changes before then it’s been like three years or so three to four years for charitable giving to ride back to the level it had game before the events that causes according to our country’s history of giving always does rebound. But there have been, like a four year, three, four years, so historically historically it has rebound. It’s that place out here too. Time you mentioned some changes to deductions. That’s good actually result in a loss for individuals, can you? Can you flush out a couple of those? Bilich well, i think what’s happening for for individuals. The idea was generally, the simplified says sort of deductions, but now interpreting it is actually gotten more complicated. So a couple of things is, is there’s no deductions anymore for state and local taxes on a limitation on the deduction for mortgages? First, individuals were coming from high state tax states like new york and california, jersey, massachusetts and connecticut, particularly those with high real estate values and hyre local and state taxes that the double ramming their right so they’re not going to get that deduction on the federal income tax insurance anymore, so if they were paying a lot in those taxes, are getting a big mortgage interest deduction because they have a high mortgage boy? Is that doubling the sanders defections? It may not be so it you know, that may not be enough to offset which may not be enough to offset what they’re losing. Yeah, now, now the mortgage interest deduction was cast right with ten thousand dollars. I’m not completely familiar with the i think what happens is it doesn’t no longer applied to kind of what we call the second mortgage, but it it implies the mortgage for which you purchased you’re home. And i believe lim wass and i’m trying to think it was mortgaged about five hundred thousand or a million dollars under the house from senate till they were slightly different. I’m not okay. That’s all right, all right. Wait. You still have that production, but its kapin its value has been reduced. Correct. Okay, okay. On oneaccord teo. Yes. Definitely going to impact homeowners with high mortgage is especially in new york and california teachers, right? Right. Okay. And also you’re point about state local factories no longer no longer deductible. And that hurt people. Pre-tax. Yeah, and the ten thousand dollars that you mentioned is actually the property tax deduction that you formally take. And that would be captain. Ten thousand starts before i was talking about the mortgage. Oh, i confused, too. All right. Thank you for keeping me straight. All right. I see. I complete things. Okay. Sorry about that. It’s complicated. Still hopes we understand. All right, but you know, it’s. Okay. Um other e-giving e-giving backto non-profits there’s. Been a change to the unrelated business income tax? Sure. So that’s that’s kind of. Ah, more what’s. A little simple to understand. So if you have unrelated business income and it’s taxable, and you’ve got one trader business that’s making a profit and it’s unrelated against those you’re supposed to take cubine or unrelated business income tax on it. But you had another trader business that’s also isolated, but that was that was incurring a lot. You used to be ableto officer of the law from one unrelated state of business against the profits of the possible i’m related. Yeah, that’s, good that’s what investors were allowed to do? They’re allowed to offset capital losses. The world turned their lives off capital gains capital losses, right? So that’s basically is what you’re doing here. Although it’s income rather than send your offsetting, you know, one one area business with another areas business because it’s the same taxi fare that we’re talking. But that’s no longer the case can wait. Put them in silos. So if you’ve got a game in one business that change, you know the taxes. If you have a lost another unrelated business, you might be ableto off that gains in another year from that business alone that was completed. Buy a load out. You’re different. Unrelated. Okay, on there are increasing numbers of non-profits who are engaged in activities that, you know, they they count on, uh, unrelated business thing comes, uh, all right, a lot of pressure on him now, especially with less charitable giving and lessons for charitable giving more non-profits they’re looking for a dink ventures, and some of that will be unrelated. We’re not talking about related income, so it’s, if the activity is related to further a year charitable purpose and you don’t wear the profits just if the activity itself, even if it made no money related, you’re terrible service don’t attack if you do happen to get a part, okay, i understand. Um oh, if you’re okay. So let’s talk about the attacks on endowments of colleges. Yes. So that’s that’s going to be an interesting one, but it only affect very few colleges. I think they’re only going to impact twenty seven colleges and universities. So this was after much haggling between the senate and houses and lobbyists, obviously different colleges and universities. Oh, one point four percent excise, but it is important because now our policy for tax exempt organizations with they should be paying taxes on their income and all. Of a sudden now we’re paying for your college and universities and big yeah, okay, you’re going to wait for it a reversal of an important principle, right? And i guess the danger is that this is a slippery slope i don’t hey, if we can, if we can do it with big colleges and universities, what about smaller colleges universities? What about the charity let’s? Attack them as well? It has been a trend in that on the state level, two of looking for property tax on dh things called highlights, which are krauz payments in lieu of taxes that states they’re trying to charge tax exempt organizations looking for more income from tax accents, and obviously, that that diminishes with charities content to be able to do because they’re gonna have less income because there’s enough today, those pilots are justified because the charitable entity is consuming services of the town but not paying nothing local property taxes, right? That’s the justification that that some room that they again with very well right now they’re frauds get say, well, even if they’re not using the service. Finally, finally, if i were defective, buy-in altum uh, unfortunately, you’ve got another new excise tax. Also, talk about yes, there is there is there enough number of excise taxes, but one that again applies to stake non-profits is on excise tax on compensation of more than one million dollars. Uh, which only a prize. You’re five highest employees and doctors and medical professionals sort of exempted from this, but it doesn’t apply to excess parachute kayman which are kind of seven big severance packages, so it’ll be attacked with corporate rate and again, most for most of your listeners, perhaps almost ology listening longfield anything to them other than the policy of federal government looking to get more more tax money from non-profits on, they’re looking for ways to do that and course, they’re going to get the big ones first. But what? How houses that people down so twenty one percent napor pre-tax rate on compensation of more than million dollars state your five highest employees for tax exempt organization for charity? Well, i wanted to spend time on the excise taxes that only apply at the highest levels of the charitable community because of what he said on what i said earlier hutchisson erosion is brilliant in the national front is the destruction of a longstanding principle in this in the federal tax code, that’s non-profits charitable organizations don’t pay tax, they’re a tax exempt, and now you’ve way are with things the destruction of that principle, and i i think it was it was worth standing up for before it’s still worth standing up for even though the battle the battle has been long, hopefully the war will not be lost, but this is something that is reversible, but as it stands now, we’ve seen that defamation of a long standing three people in this in our federal tax code. Yeah, so it’s a double edged attack and so well put what you said, honey, but it’s a double its attack where authorities are going to get less money, governments are goingto fundchat ortiz last, you’re going to have to have a spending cuts in orderto fund that deficit has created bythe new ac on and then at the same time they’re going to actually tax tax exempt organizations now where they had not done so the floor so it really is a double yeah, onda geun, the principal. Even if you’re not, you’re your organization is not impacted slippery for jean talk about it. It’s at the highest levels now of the non toxic community, but in a couple of years or the next tax code iterations, it could be the midsize organization. Then we could be looking at community colleges so you know, principles that were standing for on dure point well taken about there also being a loss of revenues and that that impact a cross section of non-profits from the smallest to the largest revenue decrease. All right, gene let’s, take let’s, take a break and we’ll come back. We’ll talk about the things that weren’t included, and then you also have some predictions for twenty eighteen and what you think this is gonna lead to? So you take a break, pursue it, data driven fund-raising field guys, that is their store on the listener landing. Of course, she’s probably got a name last pursuing capital p there was a lot more data generated in twenty, sixteen, twenty, seventeen and in all of history, that remark that is remarkable in two years leave out pain data data creations for the hundreds of years that we’ve been tracking, creation of data on dit leads to too much some people call this analysis paralysis, but you need to break down what is important in your data and that’s. What the field guide is something you do to translate the data that you already has into of active inside that are going to help you in your own mostly fund-raising strategy you’re acting on your data and you know you’re not you’re not stuck in overwhelmed and paralyzed. Some people say, because reports being nothing, you got the fancy reports, but if you don’t know howto act on the data that no, no values pursuant has taken what they’ve learned from working with lots of big organizations, and they boiled it down to basic principle to help you on the small and midsize level follow-up you may have heard rumors too effective big non-profit ideas for the other ninety five percent that’s what we’re talking about that’s what the field god is all about, you know that data? Uh, pursuing data driven thing, david driven technology enabled. We’re talking about a data driven apart they’ve gotten down to basic principles to help you data driven fund-raising field guide tony dahna slash pursuing capital now. Time for tony. Thank you. You got your twenty eighteen. Covered all this month, as he and i are doing right now, we did a couple weeks ago last weekend before, and we’re doing it next week as well. Uh, next week, it’ll be me and any sample ward i’m gonna be talking about starting your plans e-giving in twenty eighteen and then amy is gonna have her twenty, eighteen plants. Wei had maria, twenty, eighteen plants now there’s time for a plan and gene were in the midst of it right now, so i’m going to spend time on bake off to play e-giving who best prospects are i’ve got a bunch of marketing tip talk about the stewardship of your recognition society, all four toes next week’s show so over a month you covered for the years, all you do is keep listening, lovely listeners and that, tony, thank you. All right, i am going to actually abandon the live listen love podcast fund-raising osili affection, success to say you know that they are going out to use which category you fit in and the reason on contamination my my my love and my pleasantries in my affections because jean and i have so much to cover with. The new tax laws. So i want to get right back into it, okay? James, um, let’s, let’s. Talk about what? The things that could’ve been worse. There are some things that weren’t included. Yes. So the thing i think for her non-profits that was not included that was, uh, in previous iterations of the filthy became a law that was the repeal or the weakening of the johnson amendment. And the johnson amendment is essentially the provision under five a one in three that prohibits charities from engaging in election hearing that is spending their resource is endorsing or closing kennedy with latto so it’s really made charities kind of non partisan in that matter is that they were not engaged, are not able to engage in election area, right? And this was not included. Okay, i know that charitable community is divided on this. Uh, was that was one of the proposal just related to religious organizations. What started out that way on dh? It was trained as a free speech issue. So they there those who had promoted repealing or weakening the johnson amendment to allow for election hearing. We’re really kind of the major’s big evangelical churches. I wanted to fund campaigns basically, um, on and so on by taking away the prohibition o r by taking away that prohibition against election neary they could do that. But, um, it’s really was a weak argument to say that there was a constitutional space for a tax exempt organization to be able to engage in an election year, and certainly churches are open to engage in election hearing and half free speech rights, but for the privilege of past exemptions that’s something that charities give up on, but the general idea is and remember that one third of the revenues they’re coming from the government way don’t really want to spend public funds to fund campaign. We want them to be spent on their charitable purpose and opening it up or even weakening assad still has done it again. We’re talking three twelve on disability stoners to say, hey, i’ll be a million dollars, but only if all of your social media messages on your email blast how everybody to vote for candidate act dahna and that’s the only way you’ll get my money now that was about charity almost nothing, right? Just put that in their email blasts and all the social media messages, but they would be beholden to donors in some cases, or just demanding that they become very part of that. You know, that was problematic. Yeah. There was great potential for that. All right? Well, so thankfully not included, but i don’t think that johnson amendment’s of steel is a dead issue, is it? No, it’s not so it got thrown out of this tax still because they needed to pass something by the end of the year that was that was there their goal, so they knew that that was going to be a battle that was hard going to be hard to resolve right away, but i’m sure we’ll see it hopping up in other bills, including quickly to make sure that we don’t have a shutdown on government. So yeah, we’ve got another bill, right? Our next eleven, and i was gonna call you the next spending bill. We’re only funded through january, is that right? You think that i think they have to do it by january to fix it on extension by january so that maybe their own back instant into play and and again, you keep saying that with the affordable care act provisions as well, they getting thrown back into other bills on, i guess that’s how politics works it’s not very pretty that way haven’t seen the end. Of the movement obliterated, johnson amended, which is explicit core. Also, thankfully, we didn’t lose the charitable contribution deduction completely, which was which was talked about. Yeah, and not only was it talked about this, i found really surprising, but it’s. Just a few days ago, the wall street journal’s, the ford of editors, spent out an article criticising the charities for complaining about attack still, and that that’s, really what should have happened with the repeal of the charitable contributions. And i thought that was quite shocking. But so that was from the wall street journal just a few days ago. I’m saying that charitable contributions, deduction, repeal of that deductions were completely justified, so they don’t go over there. They don’t see the over there and down the street from where i am, a couple miles, they don’t see the double extorted non-profits now facing. Today that they either don’t see it or they don’t think it’s important. And i think the argument is that, you know, just like we talked about earlier, that people should give from their generosity of heart, um, and not for tax purposes. But it doesn’t started taking to attend well, that tax purposes play a price because people, how much income they’re going have left over, you know, with which to live so that a part of this it is something. Thankfully, the repeal of the terrible contribution deductions, thankfully, was not included in any of the pills or in the final law. And i think some of the big charity advocate in the country moving into sectors that council non-profits pompel foundation association fund-raising professional writer. They were very helpful and ensuring that way didn’t provision. Okay, all right, well, if it wasn’t either bill, then it seems to be a good sign that it’s not it’s, not something that is likely to come up again. I won’t be enough political backlash not to see it come up again, but i think people have to be delicious. Yeah, we thought to be vigilant about it. Yeah. Okay. Anything is under attack now, so potentially because a lot of things being being questioned bonem uh all right, what else? Volunteermatch island breeze? That’s the same thing is still gone low dahna you know, i think that was ridiculous. So it’s been suck it fourteen cents for miles to charity, vilified the most of your listeners. You want teo, take a deduction of the volunteer for driving on behalf of charities. Maximum production, you khun sake is fourteen cents per mile. Of course. Doesn’t miree doesn’t taste in the cost of your gas and the wear and tear on your ears. But that’s what? We’re stuck it. And there was no assessment made even though it was in one of the earlier still that never got finalized. The business raises like fifty six. Fifty seven cents. Yeah, exactly. So it’s kind of ridiculous here if you work for business and you drive in the mid fifties area. Dr charity? Yes, i think about that. Right as, uh, you are driving around doing business, the business of your non-profits, and you can deduct that somewhere around it’s over fifty five cents a mile. But your volunteers, we’re doing the same work you’re doing well, not exactly, but they’re further in your corporate your charitable mission, you’re volunteers were giving their time, unconference stated, and driving around, using their vehicle to further your charitable mission, just like you’re doing, they can only deduct fourteen cents per mile, so that as you’re as you deduct and you calculate your your deductions for for twenty seventeen, think about your volunteers and the low rates you know there will be multiplying by point one four while you’re multiplying by point five, six something, yeah, fifty four point, five cents a mile for a business deduction this morning. All right, so fifty five, fifty five. Yeah, and the fourteen cents has been there for twenty years. So the last time, nineteen, ninety seven, so, yeah. All right, so we couldn’t get that one done. But that would have been that would have cost. Uh, money is what it would have reduced the federal revenue, and they don’t know they had to. Tio had to balance it out, so that was something we lost. What else? What? Anything else on the good side that’s that wasn’t included that it’s good for non-profits that wasn’t included. Buy-in yeah, i think there’s a few things, so well, it started out bad. There was there was initially in one of the bill over appeal of private activity bonds, bonds used by non-profits to build schools or hospitals, affordable a thousand organizations for finance purposes, but they wanted to kill that. But that was fortunately, thrown out of the final law that that was taken out. But there still is a repeal of fancy self-funding bonds, which actually has to do with refinancing outstanding status. Lower interest, though there, there is a a portion of that that has gone away, so you can’t get in the van three funding fonds without having to pay the penalty. But unfortunately, private activity bonds are still okay, so that was that was good, all right and again, that’s worth mentioning because you want to preserve the principle that that have been so long standing in on benefiting charities in our federal tax code. So, uh, of course, it was good that they want repealed, but they could have been. And if it had been you, that was been yet another blow to the charitable communities in the federal tax code. The things they think they’re worth standing for, whether whether it affects your five, one, two, three or not, it’s may trickle down. Wait a minute. Buy-in. Yeah, wei have just a couple minutes before, before another break. Uh, okay, what else? What else is beneficial? That wasn’t that could have been worse. But what another thing that could have been worse? It is a penalty that exists if you pay somebody is a charity case. Somebody excessively and often times that’s fraudulently done take give money away to some individuals who used music to charity. Yeah, we’re talking about the benefit is, you know, the person that benefited from that on excellent benefits transactions penalty, which could be a hired one hundred percent of the excessive amount. But if they got accepted unconference duitz but the charities was never hit with a tax on that. It was the person that benefited from the tax and potentially board members who approved it, knowing gives to be excessive. They could get hit with penalty tax to writhe. Bill one of the bills that came out out of the house and senate can remember which one says, no less hit the charity with attacks as well with charity which is now lost money to somebody who’s unscrupulously taking advantage of them is now with for that loss. Well, fortunately, that didn’t make the law, but that would have been another blow to charity? Yes, and that was in one of the bills. That was in one of the bill. Maybe a smaller, really important ones for us is one of the bills wanted to eliminate something called a rebuttable presumption of reasonable and the rebuttable assumption of reasonable is his guide that way get from the irs on under treasury regulations that say he followed these rules to ensure that people are not going to overcompensate themselves with directors are officers and they’re going to enter into some sort of financial transaction with the organization handup fifty, are looking to do that in a good space on the board approved this by a majority of disinterested directors. They’re independent, they’re not related to the director officers is going to get the condom station. It might be, you know, to be paid as the ceo or might be leased out on office or whatever it is. You follow these rules with independent boardmember moving in and getting comparability data and make sure that it’s not excessive, then there is this rebuttable presumption of reasonableness that that the irs was gonna say, i presume it’s to be reasonable if we’re going to attack it’s going to take you to court, we’re only going to do that really they wanted eliminate that. Procedure. So everything was before we’re not quite sure whether we can justify this salary or not, but they didn’t. So, yes, that’s, a part of that was not in there, that we didn’t lose that safe harbor. Okay, you gotta take a break. In-kind hello, credit card, payment processing. Please check out the video, which is that tony dahna may last. Toni keller explains the process of businesses switching to tell us and how you are going to earn fifty percent of the revenue that teller get from that relationships. So that is passive revenue for you each month. Nice long revenue tail. The video also explains there one hundred percent satisfaction rate and they have a price sametz guarantee. But you, as a non-profit radio listener, you get more than the mirrors. Humbug, humbug. On the match, you will get two hundred fifty dollars. Hello? Cannot say this money on it. Credit card processing odds are hello can save money. But if they can’t, you will profit under fifty dollars. Video covers switching process on dh. But that is all free and there’s a nine days. Many days. Policies. Business isn’t satisfied. You go out in the first month newsjacking needed because of that fact. But it’s there, if you need it that you wanted. Um, so take a look at the video. Think about the business is that i can help you by switching their processing two tellers. And that is all that tony got an a flash. Tony, tell us now, let’s, go back to chicago. And this, uh, you tax law. Well, it’s definitely knew, but, uh, no, no it’s. Not that great. I don’t think, um, anything else? I mean that that that wasn’t included. And then i want to i want to get to your predictions for twenty. Anything else you want, share that baby? Isn’t news that it wasn’t included? Well, i just say one thing, which, which isn’t perhaps, um, good news. Is that the individual tax benefit that we talked about a little a little bit earlier, i said they were temporary, just to know that those just here after two thousand twenty five. So, yeah, doubling the standard deductions and some of these other favorable provision for individuals will disappear and that’s, because they couldn’t reduce the deficit created by the tax laws. Again, bonem benefits going to the wealthy and stick businesses with folks that we see, statements. Five republican congress with the hope of this whole trickle down and eventually benefit employees and everybody else. So individuals have the corporate like carrots. Yeah, the individual benefits sunset in twenty twenty five, right? Yeah, we don’t even get them. Get them for ten years. And this will be done officially that corporate they have no sunset. Whatever longer. I don’t think they have the sunset of their government. Okay, well, that’s. Good for them. Okay, i’m glad. Yeah. Okay. See the reflection from thirty five percent. Twenty one percent tax write corporations almost reduce the tax burden. Yeah, well, those Numbers again to say that 1 more time. From what? The what from thirty five percent. Twenty one? Yeah. Good. I’m happy for them. Okay, now you have the love some predictions about what’s gonna be happening and you wave these from allowed its non-profit law blog’s dot com the first twenty. Eighteen year ahead. Addiction for non-profits twenty eighteen. But you don’t have to go there if you don’t want to get too cocky right here. I want you to know i want him to get traffic on by-laws. What? You don’t have to got it right here. What’s gonna happen to you, what’s that gonna look overall really do well with just one prediction on and that’s going to be the rise of five o went for social welfare. Or is that what that is? About five months support? Social welfare organizations are pretty well known. May not know the code as well as five. One, two three. They include piela used they lose air sierra club and are a onda was w now the’s are advocacy organization and they’re kind of flight five. Twenty three organizations that they are tax exempt and exists for the social welfare of the community. But what’s different inside his stem contributions, not respectable. And the reason for that is taken lobby their hearts, success without limitations. They spend all their money on lobbying to change laws. And they also spend uh along with this has their primary activity. They could devote their activities to endorsing an opposing political candidates so you could see very aggressive positions. That’s not what i would recommend, but it’s very aggressive positions. We could see these five one for organizations. Spend forty nine percent of their income distort things. Can and individuals don’t get a charitable deductions for giving to them. We just spend a long time talking about how the incentives charitable giving has been reduced anyway, right? And that’s. Why? I think we’re going to start to give five, one four organizations because they are unhappy on either side. They’re unhappy with certain latto on e-giving five, one four organizations. Those organizations have a lot of power, and they have a lot of cardio intervene in election. Well, and we’re talking now about twenty five or six percent of taxpayers getting the benefit of any charitable contributions. So for ninety four, ninety five percent of taxpayers, it doesn’t make a difference from attacks positions, whether you give to a five, one, two, three, four, five, one, two, three, four for that matter, if you just give it to a for-profit business, if you want bonem so where i think we’re going to see people who are unhappy with long on both leinheiser buy-in, say, working at a fund social welfare organization, really, dramatically change elections changed. By-laws and don’t ask the limitations. Work-life and we are going to be seeing a lot of importance battles in congress you mentioned earlier around the social safety net, so security, medicare, medicaid, you mentioned the affordable care act, i think they’re all going to be coming up again and again in either in their own bills or as part of seemingly unrelated koegler they are really good deals that get stuck in so there’s going to be a lot of political battles team thought on dh saying five o once before can can engage people buy-in yeah, possibly be more powerful that way, which is why i think more money will flow into them. This is a highly onesie course are also where guards money goes money where the public doesn’t know self-funding political candidates because they’re shuttling their money through five o one for organization, again from an aggressive that i spent forty nine percent of its income endorsing for opposing a particular political candidate. Five twenty three could be none of that a cz longer johnson and then it’s not repealed, they still do five months before it can so scary thing and along the other issues that are really hot and up for advocacy. Immigration dreamers, for-profit inequality gap, a gender discrimination, disability, dahna there’s, just so many hot buy-in issues right now and again, i understand there’s arguments on both sides, and so we’re going to keep money flowing into these organizations to affect election because they are elected. Officials have the power to change law, so you’re predicting more flowing into existing before and more tea for inc. Yeah, more. C four’s incorporated dark money going into the fund elections than influence elections and change elections. Absolutely. All right, we got another prediction. Check it out. Twenty eighteen year ahead as the non-profit rob log dot com team. Thank you so much. Thank you. They’re usually problem genes. Thank you very much. Happy new year following at pre-tax. Okay, if you want porter, great content following the guy next week, start your plans e-giving in twenty eighteen and twenty eighteen plan like that before you missed any part of that, james. So i’d be you find it on twenty martignetti dot com, supported by pursuing online tools, more mid sized non-profits data driven and technology labor dahna regular guiding you beyond the numbers piela and tell her credit card and payment processing tax revenue stream. Tony got a last toni taylor creative finish with claire miree family is the line producer shows social media is buy-in shudder, and this music is, by time you really next-gen non-profit video taking non-profit ideas for the other ninety five cents. Go out secret. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe, add an email address their card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for October 20, 2017: Disaster Relief & Your Event Pipeline

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Gene Takagi: Disaster Relief

Gene Takagi

We kick off with Gene Takagi explaining how–but first, whether–your nonprofit can help disaster victims. You need a lot more than a big heart and a CrowdRise page. Gene is our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations law group.

 

 

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Get committed major donors from your events by making them transformational, not merely transactional. Pat Clemency has before-, during- and after-event ideas. She’s president and CEO of Make-A-Wish Metro New York and Western New York. You’ll learn lessons from Rochester and Buffalo. (Originally aired on October 24, 2014.)

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host oh, i’m glad you’re with me. I’d get slapped with a diagnosis of arjun. Oh sucks in ic acid urea if you wet me down with the idea that you missed today’s show disaster relief, we kick off with jean takagi explaining how but first weather you’re non-profit can help disaster victims we need you need a lot more than a big heart and a crowd. Rise page genes are legal contributor and the principle of neo the non-profit and exempt organizations law group and your event pipeline get committed major donors from your events by making them transformational, not merely transactional pat clemency has before, during and after event ideas she’s, president and ceo of make a wish metro new york and western new york you’ll get lessons from rochester and buffalo that originally aired on october twenty fourth. Twenty fourteen on tony’s take two i learned something from my mom’s death we’re sponsored by pursuant full service fund-raising data driven and technology enabled tony dot m a slash pursuant also by wagner, sepa is guiding you beyond the numbers, wagner, sepa is dot com you’re not a business you’re non-profit apolo see accounting software designed for non-profits non-profit wizard dot com and tell us credit and debit card processors you’re passive revenue stream tony dot slash tony, tell us a genuine pleasure to welcome back jean takagi every time he’s on it’s a genuine pleasure. A real pleasure. He’s, the managing attorney of neo the non-profit and exempt organizations law group in san francisco, california he edits the wildly popular non-profit law blogged dot com and he’s the american bar association’s twenty sixteen outstanding non-profit lawyer he’s at g tak welcome back, jean takagi. Thanks, tony and my mind. Sincere condolences on your loss. Thank you. Thank you very much, jean. Thank you for that. Um, how you doing out there? What? What? So what? We’re in transition transition season whether what’s the weather been oh, actually, the weather’s been all smoky for you hasn’t it been? It has been and going right in line with today’s. Northern california fires weight got a little bit of rain yesterday really light, but it it helped, but we’ve seen you know more than two hundred forty thousand acres. Burns forty two death more than a billion dollars worth of insured losses so it’s really hit it pretty hard up here, and you’re getting impact hours away from from the sort of the where the most devastating fires are. Smoke and ash et cetera, right? Yeah, well, we’re not getting ashot here, although the particulates in the air have been a dangerous levels. So we’re encouraged teo, stay indoors for many of those days, but at least not visible. Ash in san francisco. No smoke, though. Yeah, that’s definitely feel the smoke and those with sensitive breathing issues. I’ve got to really be careful. So as you said, of course, right in line with our discussion, besides the devastation in the california fires, of course, houston, um, florida on dh not only natural disasters, of course. Las vegas shooting there’s ah, there’s. A lot of potential for non-profits teo do good work if they’re suited for it. Yeah, i mean that’s, that’s very true. And we’ve had a very tough year in terms of natural and man made. Don’t forget puerto rico. Yes, thank you very much. I i don’t want to make the mistake of puerto rico is part of our united states? Yes. Thank you for that. Thank you very much, jane. Yeah, and, you know, people want to do good things. And, you know, as he said, a lot of people want to give with their heart on dh people run charities, and those people also want to do something. So the question, you know, is like, well, what can we do and what’s the first question that we should be asking if we are in a non-profit were ceo are chief fund-raising perhaps or a boardmember well meaning boardmember what’s the first analysis we should weigh should we need to look to well, i think the first thing you have to do is you have to look at your mission because, you know, your mission dictates what you’re allowed to do. So if you have a purpose of raising funds to help homeless people in new york, all your donors have entrusted you with their money for that specific purpose. So even though the board and the employees might say, oh, my gosh, we’ve got to get relief out to puerto rico let’s, take the money that we raised in the past that we have. In reserve and dedicated towards puerto rico. While that might be a really admirable and understandable a desire, you’ve got to remember that you owe you own obligation to your donors who had given for homeless people in new york in that case. So checking out what your mission says, and he got a look at your articles of incorporation, our certificate of incorporation and by-laws how you’ve been marketing to your donors to figure that out? What kind of trouble might you get in with, say, the new york attorney general, if you’re a charity that ah, it does have the mission you described and nonetheless sends some relief money, teo puerto rico, or anywhere outside new york, right? I think you know, i think most regulators they’re going to be a little bit easy if you’re raising new money. Tio go outside of your mission that’s not what you’re supposed to do if it’s outside your mission, but i don’t think they’re going to come down hard on you for that, i think where they may come down hard is where one of your donors complain that their money was used for something that wasn’t intended, because that was not within your mission. So if they use existing money and it’s that that hurts what the organization is able to do in terms of furthering its current mission, that becomes the problem i see on dh. Yeah, it only takes one one upset donorsearch tio to write a letter or start an inquiry and you could end up in some trouble. Yeah, or drag it through the media, and then you get a bunch of upset donors, you know, you know, the mission was really something that they were connected with, which, you know, led them to make the donation in the first place. Um, if you let’s say your mission is brought enough that enables you to to send relief of some type teo outside your state way. Have i heard rumors about these things, like charity registration laws and such on other other operating rules that require you to be registered before you start working in another state? Yeah. I mean, that part of your area of expertise, teo. Healthy? Yeah. You’ve got to be careful if you can actually do programmatic work or have boots on the ground in the foreign state you may need to be qualified to operate there, so there may be some additional filings that you need to do again. If you’re you got a limited presence, nobody gets hurt. Nobody complains regulators within that foreign state are probably going to be happy to have your help in the event of a disaster, and probably the risk is going to be low. But what if somebody gets hurt? Yeah, that’s, that’s where you could get in big trouble and when you’re raising funds from a new area, so if you if you got boots on the ground in texas but you’re in new york or california charity and you’re not registered in texas, what if somebody starts to complain about why isn’t my money helping those? You know that i intended to give two? What are you doing with my money? And they start to complain to the attorney general in texas, that might be an issue if you don’t have a good explanation for why you haven’t registered in, perhaps it’ll be a slap on the wrist, and they’ll just tell you, teo, teo, register now and maybe give you a small penalty but if somebody complains loud enough and you you really haven’t been responsible with that money that that could get you into some big trouble. Understand? On dh, why and why take the chance you it’s just it’s. Just not the way to operate. It’s, time for a short break. Jean, please indulge me. We have a slightly different format. Now. Pursuant they’ll help you find your existing donors who are hiding in your file. The ones who are prime for upgrade how do you identify them? And deep in your relationships, they’re free. Webinar is find hidden gems lurking in your file aptly named it’s past eleven, or is over. So why am i talking about? Because it doesn’t matter if it’s over you watch the archive just like non-profit radio it’s the same thing, so it doesn’t matter that it’s past. You will find the archive at the non-profit radio listener landing page tony dot m a slash pursuing also they have a new content paper for you and that is twenty seventeen digital year end fund-raising field guide, which are the channels and advertising strategies that give you the highest return on investment. How can you tweak your year end campaign based on your donor expectations and what are the insider tips on digital fund-raising from some of the biggest non-profits i think you’ve heard me say big non-profit ideas for the other ninety five percent. Here you go. The weapons are in the paper or on the non-profit radio listener landing page. Tony dot, m a slash pursuing capital p now i want to get back to jean talking disaster relief. Thank you for that indulgence. Gene. Um, let’s, let’s continue. So i was just saying that you know, it’s, why? Why put yourself at risk? It’s just it’s not what you’re bored should be advocating it’s, not what you should be pursuing if if if you don’t belong there because there are alternatives, i think that’s absolutely treat, ernie, i think you know, not just in terms of the filing, but in terms of whether you have the infrastructure to actually do work over there and whether people donating to you in a foreign state is the best use of charitable money to get relief down into that state is another question you have to think about. So would it be better in certain cases for you say, hey support one of our, you know, charities that we’re friendly, whether we have a relationship with in texas, for example, for hurricane harvey relief, why don’t you give to the community foundation of houston? They’re they’re a great organization. They know you know what they’re doing, and if you have a pre existing relationship with that organization or you vetted them in the past, maybe it’s better to have your donors give directly to them rather than to you and for you to figure out howto fund-raising in texas? Yeah, andi let’s think through what you’re committing, teo again, the motivation is purely altruistic, but what you’re getting yourself into in terms of logistics, you know, if if you’re not on a lot of a lot of drives, i see are not for cash, but therefore things that people need clothing specifically and or maybe housewares and things. Now you’ve got this truckload of stuff, not near where the disaster is, you know, it’s not so easy to get truckloads into a disaster zone. I mean, think about you have to think about what you’re committing yourself to absolutely, and it may cost more to transport those non-cash in that foreign site, then it then the materials are worth, in which case the health is almost useless. You do have to be careful. I don’t want to completely discourage e-giving good like food and clothing. Sometimes that can be helpful. But if that’s really true, when you’re local to the disaster, you’re far away. Cash is so much better. Yeah, because of that logistic concern and all right, so you mentioned, you know, potentially partnering with a charity that that you’re familiar with and directing donations there. What about what about you, fund-raising would you be allowed to fundraise and then give all the cash? Let’s assume it is cash now because you’re distant to the to the charity? If if that’s not within your mission. No, i guess not. Then, right? Yeah. It’s. Not within your mission’s. Kind of the same thing again. The risk is probably low if it’s new money. So you know, if you have a broad enough mission or if you could see that there’s no geographic limitation in your mission. For example, if you’re like a humane society or s p c a. But you don’t say exactly that. We only help people who are for you. Know animal welfare in new york, perhaps then you can you can start a campaign to provide for support of for animal welfare in these disaster stricken regions. Um, and and you can do it through through grants a cz well, tony, so you can raise money from your own donors who are interested. As long as you’re very clear about why you’re raising that money and that it’s going to go to the to the disaster stricken area rather than been locally, you’re clear about that. Then you might find that that partner, charity or potential grantee with which to give that money to rather than try to start a new program, a relief program, it somewhere where you have nobody there. Okay, okay, um and there is ah, resource i’m aware of if you don’t have some kind of partner, really pre existing partner relationship. Charity navigator is very good about being proactive in the face of disasters. I get their emails and they’ll put up a page with charities that they have vetted and redid highly. That there is that our local to the disaster area. So that’s a that’s a method i mean it’s designed for individuals, but certainly a charity that wants to do this work and find a partner, and they don’t have one you could use the charity navigator resource is yeah, i mean, they’re they’re different ways to vet potential grantee charities and the more money you’re going to send, of course, the more vetting that you would be expected to do charity navigator can be a helpful resource is resource for charity’s looking for, for donating, for maximizing their effectiveness and efficiency, and hopefully avoiding any scam charity second about the sad thing is, whenever disaster hits, you get a number of scams that are out there that proclaim themselves to be true charities, and perhaps they even have five, twenty three status, but they may not really be doing the work that they’re doing. So you do really want to be careful, especially as a charity, you know, who should be the great example to its donors that you know howto that e-giving and ensuring that charitable funds are properly spend it. If you’re the bad example than have what donors trust, you know you you want to bet them very carefully. So do you think charity navigator is not? Sufficient for a charity vetting another charity correcting it depends upon, you know, upon all of the circumstances. So if if you’ve got a huge grant to make, then probably want to do a little bit more work than that. But if you’re you know, you’re going to give ten thousand dollars to hurt, you know, for hurricane released in charity navigator recommends community foundation there. I think you’re pretty safe. Okay, okay. Um, and you need to be careful in your in your materials if you are goingto be encouraging these gifts that you are targeting a charitable purpose. Ah, charitable class of people and not a subset or some certainly like a family or something. Yeah, and that gets really tricky because, you know, individually, you know, we may go. Oh, my gosh, i know somebody in puerto rico, and they could really use the help so i’d leave my charity to direct money towards maybe another charity in puerto rico. But maybe i’d actually like to direct my money straight to this family because they just got this really compelling case. Oh, and i put up an ad on my website looking for my donors in california. Uh, to give money to help this one family in puerto rico? Well, if the donors are making the gift and just using the charity as a conduit to get it to individuals specific individuals that are named, then that gift is not tax deductible. It’s not considered a charitable contribution, it’s as if they gave directly to the individuals that they’re trying to get their money. Teo and if the charity, all they do is act as a conduit and that’s that’s going to be problematic, and if the charity then give the donation receipt to the donor thing that your your your money is tax deduct deductible, despite you directing it towards individuals now i can get the charity in trouble so different ways to do that, but a lot a lot of people are getting that wrong where a lot of charities, they’re getting that wrong and have to be here. Yeah, right, so we’re talking about charities. I mean, if you as an individual have family in florida or puerto rico and you want to do something as an individual, then you know we’re not we’re not that’s, not what we’re talking about because you’re not. Claiming that the gift to you will be examined our deductible from federal income tax, right? So by all means you should you should support your family, members of your friends that are there that are hit by disaster and don’t want to discourage that at all, but if you’re trying to give to a charity and get a deduction for it, then then you’ve got to think about making sure that you’re not using the charity just to the condom. And charity has to make sure that it doesn’t allow itself to be used just to the conduit, although i should add that the charity might add examples of individuals that helped. I say we help all of you know, we’re helping all of these families, including be specific ones, make your donation and trust us to put it to bed. Yeah, well, that’s, you know, of course that’s just that’s very good storytelling and good marketing is toe personalize your your broader work t the individual level, right? We’re not talking about that. We’re not talking about your your what? Your marketing, but what you’re claiming we’re their money goes, is not to that family that you just highlighted in a you know, a very touching video. That’s that’s what? That’s. What we need to avoid, right? Okay, so since we’re talking about individuals, what about individuals raising money for a charity? Weii, we see some of that. We see a good amount of that. How does that work? Yeah. So that’s that’s always tricky. So a lot of charities don’t like it when individuals are starting to raise money for them because the individuals may say different things about the charities, some of which may not be true. Um, and the individuals maybe raising money that go to themselves first. And perhaps they’re going to give some or all of it to the charity. Charity has no control of that if the money is going to the individual’s first, uh, also, the donors who gave to that individual won’t get a charitable deduction for giving to just another person and not giving directly to the charity. So it becomes if it’s done informally like that. Like you just all give money to this one person and this person, then you know, who’s promising to give it to charity actually does give it to charity. Well, that person gets a deduction, but all the other people that donate it to that one individual don’t get it right. And that person gets a deduction for all the money that was given to him or her because those were a gift, right? Because those were gifts to an individual and that lets you use may. So i collected ten thousand dollars in gift those were those were just personal gift from person to person on dh if they go over the gift threshold and they may have to pay, then people have to pay a tax, but we’re not going that high, so let’s, say, an aggregate from, you know, fifty friends. I collect ten thousand dollars, i think. Give that to a charity, aiken aiken claim a ten thousand dollar charitable income tax deduction, assuming i meet other limitations and, you know, exempt things like that, but generally, i could claim that deduction for the whole amount. Yeah, you might be able to the charity may not know that you’ve collected it from other individuals. They just hey, we got a ten thousand dollar gift receipt for ten thousand dollars. Thank you very much. Um, on the other hand, you know, the friends that gave the money to you if they hear about this, and especially if he didn’t give all ten thousand dollars right charity? But you said well, and i had three thousand dollars worth of travel costs in my time we had overhead, right? Right, yet that’s going to upset a lot of people that’s the wrong way to do it, but there is a right way to do it. So so if the charity authorizes an individual and you know, the charities will naturally authorize own employees to fundraise on behalf of the that the the organization through, you know, the organizational means, like the website and fund-raising events and all of that, if their sanctions but, you know, they could make unauthorized volunteers to fund-raising a swell and boardmember zehr often fund-raising on behalf of their charities, you know, as individuals who are authorized to do so? Sure, but they’re not collecting the money directly themselves or if they’re taking a check, they’re immediately giving it over to the charity, and the check is going to list the charity’s name on it? Yes, right? Okay, okay. Let’s. See where? What about what about helping businesses can can a charity fund-raising help businesses that air devastated by a disaster? Yeah, it’s a good question, because some people go, can i make a grant to a for profit organization that kind of kind of strange but charity’s can engage in grantmaking or, you know, providing assistance to businesses in different situations, and this plays out a lot in disasters in the event of a disaster. So if the business owners are it’s a small business, a mom and pop store in the mom pop are are needy and distress as a result of the disaster. After that, business might be their lifeline, and providing assistance to the business in that case might be fine. It also might be finding a broader sense if the community was deteriorated as a result of a disaster. So investing in economic development and combating community deterioration and blight, that’s all charitable purpose. So as long as again it’s within your mission to be able to give such support, you could do that also lessening the burdens of governments of the government says this is something that you know is public works we need toe, give back and develop our small business community here. That got terribly hit by the disaster. If the government is doing it, probably used tenants. Okay. Would that include infrastructure repair, too? Yeah, it would. Okay, so all sorts of things that you could do, you can you can help building costs, rebuilding cost. The one thing is, you know when to stop when that bible that’s probably the time with charitable. Okay, right. We don’t need to be buying partnership shares in the private in the privately held company. Okay, we’re buying in. We’re going to go. We’re going to become general managers of the llc. Alright. That’s beyond the pale. Okay, hyre now, there was something pretty high profile talk about individuals. I know you. I think you know, i don’t know much about sports but this there’s a guy named j j watts and he plays one of the sports balls. Hey, does something in in sports hey raised thirty seven million dollars for orm. Or maybe you think it’s still being counted for harvey relief in houston through his foundation. But there’s a lesson there that you want to talk about? Yes. What is? Football player with a very, very popular what? I called him what’s i’m sorry. Does your watts restaurant? I don’t even know whatever he plays baseball with j j watt. Pardon me, mister. What? Okay. Pit so and very compelling figure. And he made an appeal after hurricane harvey to collect money raised money for relief in houston. And, you know, at first, you know, his ambitions were very small. I think it was even less than a million dollars that he was hoping to collect to give back, and he has a foundation. So a fiver onesie three foundation that he runs, and they i think they’re really focused in on sports programs for children. But he heard about that, you know? Well, didn’t hear hear, just hear about it, but he, you know, he was in houston, so he was just well aware of the hurricane in the immense damage that it has done, so he wanted to make a difference. So he went on to a crowd funding site called you caring. Uh, and he wanted to raise money. So my wilson here is he did, you know, top thirty seven million dollars, and i think he stopped the campaign right now, but this is a foundation that was very small, it and i applied his efforts and believe me, you know, he probably raised by that otherwise might not have been raised. So for that that’s fantastic. On the other hand, i don’t know that his foundation really had the infrastructure and was prepared to do relief work in all of the sudden they have thirty seven million dollars, they don’t know how much staff they had don’t know how much expertise they had in this area. So there you know, there’s, some criticism, and i think disaster relief. Oh, and charities are likely to face criticism right away because getting aid to the individuals is very difficult to do and having a plan to do it. It is tough, it’s hard just to give to anybody who puts their hand out and although you want to that’s not the responsible way to do it, so they’ve got to come up with a plan if they’ve never done it before it’s going to take more time for the plan. So i think the lesson there is just in terms of figuring out again, as we said. Before, if you’re a foreign charity coming in, if this isn’t the work that you do you want to think about, you know what the best way to make use of that money is? Perhaps, if you, you know, i had been the figurehead for a campaign by the community foundation, or he decided to give, you know, the money he raised to the community foundation that’s actively involved with multiple non-profits on the ground, working with smaller communities in that area that could get the money to the people who needed it the most, or or you know, the the need to address the needs right away might have been more efficient. So i think that’s the one without wanting teo, criticize the foundation itself, and j j watt, you know, participation in doing tremendous work, it would be great to see the money just really effectively and efficiently used and not for building brand new infrastructures in a brand new area of charity that an organization has never done before. And i want to credit eugene with something that you alerted me to in las vegas. The clark county commission chair was raising money, and he was not. Clear where the money was going until you jean takagi i asked about it and then and then he became transparent, so unfortunately have to leave it there. But credit, credit hat’s off to you, jean, for in increasing transparency and fund-raising we’ve talked about it so many, many times. Congratulations for that. Okay, what? I’m not sure packing climb full credit, but i’m glad that that they responded alright. Small victories jean takagi he’s, our legal contributor managing attorney of neo check him out at non-profit law blogged dot com and at g tak thank you for so much, gene. Thanks, tony. My best. Thank you, pat. Clemency and your event pipeline coming up first, wagner, cps there’s so much more than just cps way beyond lots of added value, they do go way beyond the numbers. They’re true to their tagline, major gift, best practices and common mistakes. It’s, one of their archived webinars, covers five best practices and five common stakes equally balanced. See how they do that it’s like a balance it’s like thea it’s, like the assets have to equal liability snusz owners equity it, see how balances five and five but then they add the single most important thing you can do to have a more successful major gift program, so if you’re thinking you’d like to beef up your major e-giving program or benchmark against others, get some outside perspective, perhaps on your fund-raising never hurts to have ah, fresh set of eyes and and ideas lofting over what you’re already doing. No need to sign up. No need to register it’s archived. Watch it right now, it’s the major gifts webinar and it is that wagner cps dot com click resource is than webinars to browse everything, everything else that they have ah quick resource is and then you see the full collection there blawg other webinars and those guides that you’ve heard me talk about world. The templates and sample policies are that’s all under guides, so check out wagner cps dot com resource is and then go to town apolo software you’re non-profit but what kind of accounting software using using software made for business and i never gave this a moments thought never inside my ken i liketo work that word, kenan whenever i can into ah, until conversations it was never within my cannon just like that word. Can um, but when apple is became a sponsor, it seems to make some sense you need accounting software that is made for non-profits that’s what you are and his age of niche software, and help us a knish knish and i’m not comfort with can i like a lot niche it’s a little affected? Try to stay away from that in this age of niche software, you deserve it. So whether using quickbooks or terrible cash or one of microsoft products or sapi whatever super duper whiz bang books, whatever you’re using, those are for business except the well. The super duper whiz bang books is not for business, but if it did, if there was such a thing as a super whiz bang books, super duper was bank books than merely about duper. Then that would be for business. But you’re non-profit so take a look at apple owes accounting it’s accounting software designed for non-profits and to find them you go to non-profit wizard dot com now time for tony’s take two i did a video on something that i learned so far from my mom’s death earlier this month. The importance of end of life planning my family is so good, and i am all of us or so grateful that she died quietly in a hospice very soothing pastoral place. I’ll shout it out, vilma re claire in saddle brook, new jersey, where they do comfort care and they understand managing management of pain. It’s on twenty five acres and there’s trees and the rooms are beautiful and not sterile like a hospital, which is not to put down hospitals but totally different missions on dh no alarms, chai ming and beeping and people scurrying in the hallway. Not like that at all. So ah, hospice hospice planning. I’m encouraging you to give thought to your own or your family members end of life planning it’s just it’s it’s got new importance for me, and i could see the value of it for my mom, for our family to mean hospices for the support of the family, just a cz much as the patient, so end of life planning. Take a look at the video it’s at tony martignetti dot com i’m sure there’s a lot more than i have to learn about my mom’s death that this is what i’ve got so far that was tony take two let’s, take a look at the live listener love where’s it going out is going out to ann arbor, michigan, woodbridge, new jersey and woodbridge. I gotta compliment you, woodbridge. You’ve been very loyal. Uras loyal is seoul, south korea, so woodbridge special listener love live listen, i’m about to you. Tampa, florida, staten island, new york, delmar, new york. Oakland, california. Los angeles, california, california. Of course our thoughts while los angeles in the south, but oakland near the devastation, as gene and i were talking about live love to all those locations and live listeners. Let’s, go abroad to germany, we can’t see your city, but gooden dog nonetheless federal, argentina, hanoi, vietnam vietnam has been occasional, but not too much glad you’re with us. Hanoi thank you, live love to you, seoul, south korea, on your haserot comes a ham nida and san pedro, san pedro, costa rica i might know some people in some pedro i know some people in costa rica. I wonder if that could be sheri and ah, shari and gary. Live love to san pedro, costa rica affiliate affections. I feel like going out of sequence. So what? You gonna beat me up for it so grateful. Lots of affections to our affiliate am and fm listeners. I’m so glad you’re with us and the podcast pleasantries to the over twelve thousand so glad that you are with us the bulk of our listening audience. Thank you, podcast listeners pleasantries to you. Here is pet clemency with your event pipeline welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand fourteen we are in times square, new york city at the marriott marquis hotel. With me now is pat clemency. Her seminar topic is the event pipeline turning event guests into major donors. Pat is president and ceo of make a wish metro new york and western new york kayman c welcome to the show. Thanks, tony. Pleasure to have you you have a pretty desperate territory new york city and western new york it’s an interesting territory, but i think it really is empowering in the sense you get a chance to say all sorts of markets in which you can raise money and it’s really the opportunity to understand how donors react in their markets. And and you know what? The universe was they? Won’t want to make a difference and how far west does western new york go in your we cover the major cities of buffalo and rochester seventeen counties it’s just go over to buffalo. It does. Okay, so we don’t have the middle of the state, but we have a new york city in nassau county and then seventeen states counties upstate. What do you see that non-profits are not quite getting right around events and transitioning donors from events. Well, i think, you know, we all start with special events. I mean, there’s, no question about it, i think it is the recognition that there is a discipline that can make those events were quarter and smarter and are part of a major gifts strategy if we see it as an event that we efficiently come into and go out of without seeing its capacity to build a pipeline of donors for other kinds of fund-raising particularly major gifts, i don’t think we make it a lot of candy, so today we really talk to have great dialogue around the issue about some of the things that we can do to make a special event three distinct parts it matters deeply what we do before going into the event, we’ll talk a lot about planet, but planning in a different way, that really makes us understand who is coming, who are the prospects the day of the event? How do we really connect the donor’s? Not just with the event, but with the mission and how they can make a specific difference and how we then engaged him in the journey, not with the event, but with the organization over time. It’s really the third ingredient in and so it really is very helpful to think about it as more than simply even itself. I’m gonna ask you to talk even closer to the mike because we have now we have the background noise because lunch lunch is over, so stay nice and close. We don’t pick up too much outside background noise. Well, let’s start with the natural place of planning. What? What should be redoing as we’re planning the event to be planning transitioning hyre attendees to teo to our donor ranked i think wolber too often we start berkeley just a rather than the strategy. What are we trying to do? And who are we trying? To attract and we also need to cast a wider net if you think of the donor pyramid. I mean, we’re looking at our past event guests and hoping people who will be new to the event will also come, but we’re not looking for the clues that people give us. And so we found there was great opportunity looking at direct male donors give one hundred dollars more, and when we did some wealth screening, we found out they gave us one hundred dollars, not because that was their capacity, but we had a box and they checked it and they gave us one hundred dollars, but we understood it. When we looked at it, they had so much more capacity, but we never got around to asking them. So looking a little bit more broadly and thinking about the strategy of engagement, we basically said, if you look at an event just as a single time, we’re going to invite him again next year. But if we look at the event and over late, a lot of the major gift strategies we have the ability to change the whole dynamic, your royalty won’t be that the event it could be that the institution and would be a longer term engagement if we get that right in the planning stage. That’s what we want, right? We don’t want just coming up year after year, and does this include people who come? They may only come one time because there connected with the honoree or just a friend of the organization brought them way convert those kinds of people. Well, you know, it’s very interesting we learn a lot from our buffalo rochester offices because they have a very different evergreen strategy. Honorees are looked at differently than we look at them in new york city, and they are on it for body of work. So as a result, most of their strategy is thinking about how do you get the same donors to renew at higher levels each and every year? So now we’re beginning to implement that, saying, regardless of the honoree, how do we get more of our sponsors to renew? And then for those one time donors who come because of a gala honoring, we need to do some more screening and think about who else in our boards within the make-a-wish family knows them, so that the relationship can transition to the organization, not simply around the honoree. What else can we learn from rochester and buffalo? Well, you know what i think it is? The universal is people want to make a difference, and we just have to make sure that we’re not leading with what we need. But we understand that the first conversation is the donor’s needs, and the donor wants to be able to make a difference how our job is to take them on the journey by showing them how treating them like an investor. And that is a really key difference. Very often we ask for what we need, and we never think from the donor perspective, what about the organization will really resonate with them for the long haul? Do you really feel that upstate or western new york is better than downstate new york at this? No, no, i mean, they they’re scale is very different than ours. I mean, it’s, a smaller scale. But we i think the best thing about fund-raising is if we are open to understand the best practices exist everywhere they learnt from us. We learn from them and i think it’s. Fine, but i think the interesting thing is in every market, if you begin to institute this practice of looking at a bent donors not just as jonas sporting event on an annual basis but really, truly look at it as a pipeline wei have seen donors seventeen hundred dollars to ten million dollars or from our five thousand dollars to five hundred thousand dollars. It isn’t a journey overnight, but the fact of the matter is some of our very largest major gift owners. Their entry point was at an event it was how we dealt with that that made all the difference as to whether or not that became a continued transaction. We sell a ticket, you come to our event or if it really became a transformational relationship with the mission of the organization, are there other specific things that we should be doing in our planning? Aside from the concept of the lifetime donor, the longer term relationship? Are there things specific to a no to the invitations? Who invites them? How they’re invited before the event? What else should we be doing specifically? Well, we began talking about if we were to really make this part of our major gifts strategy, what are the shifts that we need to make? And when you think about it, our invitation is to an event we needed teo even change the messaging we’re not just inviting you to invent. We’re inviting you to share and join in this extraordinary mission and that’s very subtle, but it’s a very big difference. And so we even change the fact that when you come to a gala is a perfect example. Think about how we spend the first hour at cocktails just kind of wandering around. Instead, registration is outside, so the minute you enter the doors, you are coming in and part of a community of like minded people who believe that this is some of the most important work we can do for kids. And you are meeting wish families and volunteers on board members course searching you out as a guest that evening, in that first hour becomes a really important message about we welcome your involvement in this remarkable work. How do we convey that message in our cocktail hour? Well, it’s really about storytelling and changing? Who tells the story? So if you think about it very often at a gallop, whether it is during the cocktail hour, it’s during the main speeches of the night, putting up the ceo, they’re putting up the board chair. We’re talking about the past. We’re actually talking about statistics and how much money we raised in our case, somebody wishes granted when we change the dynamic of who the storyteller wrists really should be the people who experienced the mission first hand and as we tell the story through their eyes, it says to a donor here’s exactly what your donation would do here’s exactly how it makes a difference in that moment for a lifetime that’s a very different relationship from the beginning of the point where that donor enters the gala, if we’re going to focus on storytelling at our events and it might be a very big one memory big gala or might just be a smaller could be anything smaller, gathering, maybe even a meeting. Absolutely we need thio sounds like have a very consistent message that the leadership is conveying that trickles down to all the employees and then also the board is conveying right when we need to have consistency and messaging well. You don’t have consistency in a couple of things. I think you have to have consistency and messaging for sure, but you also have to build a culture where the board and the staff are engaged in thinking about who’s there, you know, there’s, not a throwaway seat in any event, and when you think that it matters most, there is a greater level of engaging on the part of the board in the staff pretty work that gets done who’s at those tables who should we know how we welcome them? What would be important to them? And it allows boards to be successful? You know, something tells me you’re from boardmember i’ve given you every contact i have there’s, nobody else i can approach hold this empowers boards to reach out to other people that the organization knows and be champions at night for the cost. So there are signs that we’re assigning people, too, to meet specific people during the evening during the event absolutely and beyond that, you’re the eyes and ears. Every single person has a role, kind of just surveying the room and learning what what they’re hearing that night and reporting it back. So, justus, we schedule an event on a day before that event takes place. We also have the debrief date by which boardmember volunteer staff get together. What did you hear? What did we learn? In very often? One piece of information about somebody was in the room is magnified. Then buy another piece of information and out of that then becomes thought. Okay, the event is over, but it’s only really big beginning in terms of engaging that donor long term now in the life of the organization and so part of the debrief is what’s next. What are some of the opportunities? And you’re right, we have to be on the same page. If someone were to say to us post event, i’d love to be involved how you have to be able to convey what the options are many and there’s not going to be one that works for everybody. But everybody needs to know here some of the ways that you could be involved in an ongoing basis. So we’ve transitioned from beginning the planning stage two day off now, or we’re at our event. What else? A little bit there. Sorry, that was allowed. What? Else should we be thinking about oh are executed the day of to create this transition? Well, i think the other thing that you could do very, very well is start with the strategy what’s the message that you’re trying to convey that should be the threat of connection to everything that’s being done that night and for us was really talking about the ripple effect of wishes in the ripple effect of wishes is a moment in time, yes, but it also has a lifelong impact. So one of our speakers was a thirty five year old executive with a wall street firm. He was a wish child seventeen years ago, and so the impact or him wass it had a ripple effect through his life. The life of his brother, who they really had a hard time when he was diagnosed with cancer. As the family would tell you, everybody’s diagnosed cancer, you know, said everybody has cancer feels like and so the threat of connection of his wish was in that mama with his brother. But it was also over his life he became a wish raining volunteer helping others but imagine his role now explaining to people in his way that this investment that you will make tonight in support of this event, hasn’t it has an impact come on the future generation of kids who are just like me, that’s a that’s amazing way to tell the story. So the first part is what we’re trying to do. We’re trying to show the ripple effect over time, cross families in communities, and so all of those voices were part of the program that once that strategy is that you can always worry about the logistics next, but you’ve got to get that piece of it and too often in event planning for the night of we think about the logistics, but we haven’t really thought about the strategy and that that’s, what we lead with and that story telling is is just a one part of it. Next is if you’ve told the story, then you’ve gotta provide a tangible way for people to make a difference, and so we don’t. We do a lot of fund-raising at night, but its not around an auction for things. We had one great item this year, and the rest is all about an auction to allow people. To sponsor wishes and that’s the meaning of it. You go from the programme which told the story from the perspective of families who have experienced it and then give people the opportunity to share in joining the mission by sponsoring future wish it was incredible to watch the little store ones, and some don’t respond to the wish. A season for wishes any or twenty five thousand dollars donation in the room, about an individual wish, right down to a thousand dollars and watching the room right up every time somebody was part of the community that was making a difference was really an extraordinary thing. It allowed people to know that this was a really special thing, that in this time in place, we’re all making a difference. We got to take a break, tell us credit card and payment processing. How about a passive residual revenue stream that pays you each month? You can check out, tell us payment processing, because that’s, what this is going to mean for you as one of their partner non-profits, you will get fifty percent of every dollar telling skits, half of what they earn from the businesses that you refer. Goes to you and they have this incredible offer that is only for non-profit radio listeners you refer business, they’re going to look at tell us, is going to look over their processing fees and determine whether they can save the business money if they can. Then of course, that business hopefully we’ll sign up with tell us, because that’ll mean a revenue stream for you. But of course, you know that’s up to the business. If tellers can’t save them money, you get two hundred fifty dollars, tell us cannot help them by saving them fees they’re going to tell us is going to give you two hundred fifty dollars. So who is this apply to think about businesses that you’re boardmember zone local merchants that maybe the local dry cleaner or maybe a car dealership or it could be a target store? Whoever it is, local merchants supporting your work? Um, restaurants, dealerships, maybe i mentioned car dealerships of storefronts any kind? Independent artists, your family members, anybody that takes credit card payments. If tell us can’t save them money, you’ll get two hundred fifty dollars, and again, if they sign up with tell us, you get half the revenue each month that’s the continuing residual revenue stream. Check out tony dot, m a slash tony tell us that’s the only place where you going to find this two hundred fifty dollars offer now, let’s, go back to pat clemency. I’m going to ask a little just sort of a digression just about the logistics of that that auction for wishes. Did you have people predetermined that would that would be bidding on on any of the any of those auctions and those wish auctions way we thought about was, how could we make it? And i don’t mean to suggest the whole thing’s really know. Not only did you have one or two people who you knew would get the ball rolling, they were all legitimate that’s we wouldn’t do that, but but there’s a couple things that we were able to do before tony. So three board members came forward and said for new donors who never made a donation before to make a wish, the ability to come and make a difference for a child that’s a pretty important thing. But how much more would they feel the impact of that initial donation if we came up with a challenge match, so three of our board members got together and one hundred and seventy five thousand dollars was put up in advance. They pledge this and they would match donations of two hundred seventy five thousand, so that was a huge thing. We also knew from a couple of donors at the wish auction for somebody who couldn’t be at the gala, they were out of town was still a way to participate, so for people who weren’t there and want to participate that’s part of our culture now you always have this opportunity give even if you can’t be there. So we knew a handful of dahna they do it’s what you do for the ones who couldn’t be there, so they have already pledged it, and they made that commitment right before, and so we let people know that we were able to do that. Those two things are done in advance. We know that if if people know that the donation they make is going to be doubled there’s a likelihood that they’re going to give a little bit more on dh, then the other one to find a way to let donors who just can’t not be there that night. How else could we participate when it’s about wishes anybody can participate? And i think that helped a cz well, so that’s kind of the two things we know going into the night come and way announced to the audience and then the third part of our trilogy stories after the event, what do we need to be now? Follow-up should be planned during planning, right way we should be thinking about what our follow-up is gonna be while we’re doing the advance planning it is, but we’re hearing a lot that night, and you’re understanding what the individual journey might be for donorsearch we can talk about own overall strategy were also listening to the donors needs as well, and that we hear that that night so that’s that’s an important thing. But, you know, i i think there’s a couple of great examples, our ten million dollars donor started out as a seventeen hundred dollars, went on. He bought tickets to a mets game where they were doing a benefit for make a wish and to see the journey after some of the events, it was where he got to the traditional stage was when he was able to make a difference for the individual wish kids. So he began to grant wishes and then began to think, well, if i could grant a wish, i wonder if i could do more. Then he began to grant a wish a month for five years. Sixty kids, when you think about that and that his attitude wass but i could inspire others by this, and i have to lead by example. So in his office building, he took down some of his paintings and put up something that we have designed, which was simply a tree, acknowledging those wishes that have been granted so simple. First name of a child and a wish. And when you came up into his lobby, you immediately saw that this was somebody who was champion the cost. So he then, as he got closer after after having been an event donor now he’s making a difference for children. And so when it became time to start thinking about the next generation wish children, you know, in two thousand thirteen, we were thirty years old and we had grand on ten thousand wish and we had a big bowl dream for the future. We want to grant the next ten thousand wishes because we understood now importance and impact. I want to grant those ten thousand wishes in a decade. Well, how do you sell somebody on a big, bold dream? Will you go to your best investors in the cause? And he said, well, i like to give you a down payment on the future. And that became the largest individual gift in the history of make-a-wish worldwide from an individual. And think about that for the for the future of this organization. You know, here was somebody who went from seventeen hundred dollars, two. Ten million. But it was never about ten million dollars for hemos about the ability to change ten thousand lives. So you think we moved from transaction? You know, i give you tickets to this event because you gave me a donation moved to the transitional stage where we could say thank you for making a difference for that child to the transformational stage would thank you for making a difference for the future of the mission that’s where the journey goes if we take our special event and understand that each of those stages the preplanning the night of and what happens after are all distinct but equally important segments that can help that donor journey. Okay, we still have a couple of minutes left. Anything you want, teo. Hopefully you do have something you want to share that we haven’t said yet. Well, i think, you know, one of the things that i was really struck by wei had our gala on june twelfth this year, and there was a couple who had come forward and they were security. They secure the honore, and they were great in helping support the fund-raising around ten. And as they thought about sending a letter out two people to solicit funds from business colleagues and family and friends, i learn a lot when you see the letters say, right? And this one just simply said we got involved with make a wish because we learned about Micah 6 year old who want to be a ballerina. We stayed involved because over the years, we’ve seen hundreds and thousands of kids whose lives have been forever changed, and what i realized was here was a couple who came to an event. Was a cultivation event just to learn about make-a-wish and they heard that story and that stayed with them, and now we have an event for which they were such an incredible catalyst as a couple raised one point, six million dollars the fund-raising they did was extraordinary, they’ve been doubted wishing for security, and yet they never lost sight of the fact that it was at an event that was learning about that one child that touch them and made them want to do more. I don’t think i really understood that power of their motivation until that moment, but what i did but, you know, that’s, the discipline that we need to put in place, that’s the story telling you a story telling all the way in which we don’t look at this as a transaction it’s so much more an event can be so much more and could be such a powerful part about how we welcome donors into the extraordinary missions that we all support gonna leave it there. Ok, tony, thank you. My pleasure, pat clemency. She is president and ceo of make a wish metro new york and western new york and thank you. For bringing lessons from rochester and buffalo. Thank you, my pleasure or listening to tony martignetti non-profit radio coverage of fund-raising day two thousand fourteen. Thank you so much for being with us next week. I may do sexual harassment in non-profits may check that out. Spend some time with that. If you missed any part of today’s show, i’d be seat. You find it on tony martignetti dot com were sponsored by pursuant online tools for small and midsize non-profits data driven and technology enabled pursuant dot com wagener cps guiding you beyond the numbers wagner, sepa is dot com appaloosa counting software designed for non-profits non-profit wizard dot com and tell us credit and debit card processors you’re passive revenue stream tony dahna may slash tony tell us our creative producers claire meyerhoff sam liebowitz is the line producer shows social media is by susan chavez, and our music is by scott stein you with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s, the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for September 15, 2017: Run Like A Biz & Program Your Board

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Hillary Schafer: Run Like A Biz

Hillary Schafer brought her 12 years on Wall Street to the Jefferson Awards Foundation, where she’s executive director. She shares her ideas from building core infrastructure to employee policies. (Originally aired September 18, 2015.)

 

 

 

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I need a pancreas. Ole affected me for last week’s pancreas volodya, sis, if you hard into me with the idea that you missed today’s show, run like a biz hillary shaefer brought her twelve years on wall street to the jefferson awards foundation, where she is executive director. She shares her ideas from building core infrastructure to employee policies that originally aired september eighteenth, twenty fifteen and programmed your board. Your board probably recognizes its fiduciary responsibilities, but does it know it’s rolling overseeing programs? Jean takagi is our legal contributor and principal of the non-profit and exempt organizations law group neo that also aired september eighteenth twenty fifteen tony’s take two five minute planned e-giving marketing responsive by pursuant full service fund-raising data driven and technology enabled pursuant dot com and by wagner cps guiding you beyond the numbers wagner, cps dot com you’re not a business you’re non-profit apple of accounting software designed for non-profits they’re at non-profit wizard dot com and we’d be spelling supercool spelling bee fundraisers. We b e spelling dot com here’s hillary schaefer run like a biz. I’m glad to welcome to the studio hillary schaefer. Prior to joining the jefferson awards foundation as executive director, she worked as the head of us institutional equity sales in new york. For citigroup, she was one of the highest ranking women in the equity business in the late nineties, she was the executive director of economic security two thousand fighting to save and remodel social security. The foundation is at jefferson awards dot org’s and she’s at beard hillary on twitter welcome hillary schaeffer. Thank you very much. Glad you’re in the studio. Thanks to be here. Eight and a half months pregnant. Eight and a half months pregnant. We got you at the right time. What what’s behind this twitter id beard? Hillary it’s. My maiden name is beard. Okay, until re beard was taken, i presume and hillary beard is probably taking swiped by some. I had that done on youtube. Some joker i hope he was named tony martignetti stole the channel name tony martignetti and i have you riel tony martignetti but he doesn’t use it. So it’s ah, people don’t have trouble finding me? Not that anyone’s looking, but if they were looking, they wouldn’t have trouble finding me on youtube. Um, tell me about wall street what’s it what’s it like making a living equity say institutional equity sales what’s it like, what does that mean, that’s that place, like, actually, frankly, loved it. I did it for twelve years. I went into wall street thinking i would do it for two. Yeah, we’re really, really fell in love for long enough to stay for twelve instruction equity sales is basically where you manage the relationships for the largest institutional investors who invest in stocks. Okay, so on behalf of citigroup, so on you’re like, on account, uh, liaison to big companies buying stocks. Sort of. Yes, i minimize their eyes like so egregiously. Okay, clearly egregiously. So, what do you how do you how do you keep big institutional buyers happy? What you have to do, too, with more of their blackness is making money, right? So investing in stocks that go up and shorting stocks that go down. And so ah, lot of the business of the equity business of citigroup is to provide really good insights and ideas and research into the companies that they care about and delivering that content into your clients in a way which is consumable. Smart fits with their investment style. It helps them make money is really the core of what you do. Okay, but then there are all of these other services that citigroup offers and help clients run their money from financing stocks. Teo, all of the things that go around the core of running that business, okay, banking and credit relationships, things like that, things like that. Okay? And so core of that business is sort of managing that entire relationship to make sure they get the resource is that they need in orderto successfully run the business and a transition to non-profit work. What? What occasioned that, frankly, hurricane sandy, i had left wall street. I have two little kids already at home. And i decided that i wanted teo figure out what i wanted to do next. I had no idea what that was. Actually, frankly thought it would be in the finance world. Yeah, and hurricane sandy hit new york. And i was sitting in my living room working on a business plan for a finance business okay, and i just got really passionate about the idea that there were children who had gone to bed safe and sound the night before that woke up with no signs of food or shelter or warmth, their security. And so i went to work from my living room to create programs that generated millions of more meals, hundreds of thousands of blankets and warm winter coats for families all over the tri state area and my husband on dh, the executive director of robin hood both basically sat me down and said, please don’t go back to finance the passion that you feel around helping people is so significant. Do something else. Stay in the non-profit so you gave away your entrepreneurial dream, the plan you’re working on, you’re going to start your own business. I did put that aside, although running a non-profit is inherently credibly entrepreneur. Okay, if it’s done right, i think that’s done right. All right, all right, tell us a little about the jefferson awards and the and the foundation. Sure. So we we basically power public service. We’ve been around since nineteen seventy two started by jackie kennedy. Senator robert taft. Junior and my father, sam beard and the original idea was create a nobel prize for public service in america. Celebrate the very best of the country. You celebration to not only say thank you to people do amazing things, but also as a force multiplier to inspire others to do something good. We then translated into programs that accelerate and amplify service for people of every age. So, starting about ten years ago, we became one of the largest creators of public service in the country through training mechanisms and programs that engage individuals again of all ages to do service ranging from the donation of a single book from a child to a child all the way up. Tio young people in adult toe like who are impacting millions of lives and it’s ah, jefferson awards so what’s the awards side of this. So when the awards is the celebration peace. So we are effectively the gold seal of service in america. We give out a we give out jefferson awards the national level, you would know basically every name. Okay. Who’s, one of jefferson word over the last forty three years. And then we have a media. Partner program, where we partner with ah, local affiliates, newspapers, etcetera but primary news outlets in communities all over the country. But today, reaching to seventy eight million households on dh, they are empowered to take the jefferson award and celebrate local grassroots unsung heroes. All right, a nobel prize for ah, for outstanding program work and and saving lives for impact impact. How about the foundation itself? Just number employees, just a quaint little bit number of employees annual budget. So it’s about twenty seven, employees, we have a, uh, about a ten and a half million dollar annual budget, of which much of that is in-kind it’s about a three and a half million dollar operating revenue budget. Okay, and we’re going to go out for a break in roughly a minute or so. So just, uh, give us a little overviewing of what? What some of the lessons are that you brought from equity sales on dh wall street. Teo, your charitable work. And i think the biggest thing is just that any organization, whether it’s for-profit or non-profit, needs to be world class in order to be successful and that starts with everything from how you manage and set your employees up for success to your back end systems that govern how you pay your rent, you know, pay your expenses and collect your revenues to don’t hurt management. Teo everything that you do needs to look and feel like you set for-profit world, but it’s really for impact. So i’m guessing you believe non-profit is your tax status? Not your mindset? Correct? Yeah, cool. Okay, of course. Hillary stays with us. We go after this break. I hope you do too. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way dahna welcome back to big non-profit ideas for the other ninety five percent. Hillary schaefer let’s ah, let’s, dive into some of these lessons that you’ve brought with you this world class let’s start in the back end investment in infrastructure like c r, m databases, data management so that’s a that’s a terrific place to start because really every non-profit is powered by who they reach and how they reached them and how they communicate with, um and management of relationships, whether that’s a whether that’s, a donor, whether that’s, somebody, who’s won an award from our perspective, whether that somebody who has just invested in you are in your programs and how you understand that relationship, how you manage that relationship is all driven by the back end. Traditionally, people would use spreadsheets or just use, you know, sort of word and lists in their own brains, and fundamentally, it doesn’t get you as far as you need to get, and technology today is so sophisticated and there’s so many great great data pay systems that can integrate seamlessly with your website and with donor management tools and with, um, all mechanisms that you need to communicate effectively and really segment that communication into something that makes sense for that individual. It’s. Almost a shame not to you not to use it. Yeah, segmentation, and we’ll get to the benefit of that. I’ve had other guests. My voice just cracked like i’m a fourteen year old. I’ve had have a congratulations e. Everything else operates at, uh, the requisite age at fifty three. But my voice occasionally. Yeah, so we’ll get to the value of segmentation because people want to talk to personally, not not and mass and like everybody else, but so but this can be hard to invest in me, we’re talking about this is not serving program directly. This is not helping people directly. How do we overcome that mindset that we can get by with, you know, the lackadaisical, the the database that we’ve got her the internal processes we figured out our work arounds, you know we’re okay. It’s it’s finding you say that, right? Because they actually when you invest in a really good database management system and and client relationship manager, which is what c r m stands for, um, what you get out of it, that multiplier effect that you can get from having true, powerful relationships and understanding of all of your constituents, all consolidated is worth every dollar you know, and frankly there’s so many great systems which are out there, and they’re not that expensive. The most expensive part is the time of your staff, an external consultants, which you often need teo, take what is all of the stuff that you’ve cobbled together and to make it work for your organization. So an organization as an example we had brought in sales force. We use sales force. Um, we frankly had the wrong system installed with sales force. It took us a long time to figure out how to get the right system installed in all of those things. But it’s also taking us the better part of eighteen months to clean our data. Teo optimize our data to segment it appropriately so that we can communicate effectively with everybody in the way they want to be communicated with and a fair amount of staff time. And it’s that investment of taking somebody away from something that looks like perhaps it’s more important to their day to day life and put them into what’s really tedious work in order to be a better organization. But for us, if i think about it, if we have a database that reaches sixty thousand people, our ability to grow from an organization that reaches sixty this sixty thousand two, two, six hundred thousand to six million all contingent on us having optimized rc era this is key. So if you want to scale, you have to have the infrastructure to support that every organization wants to be at the next level i get so many questions about, you know, how do i get to next level? Can you refer me to somebody help us get to the next level? But i think often they don’t they’re not set up to get to the next level. They don’t they don’t have the support that they need, even if they were able to teo, multiply by ten there, you know the size of their their outreach. Without data, you have no chance. I’ll give you a great example in the nonprofit world statistic terrifies me, but something like sixty percent of donors don’t repeat on average across the non-profit space every year. Yeah, don’t come back, right? Well, don’t patrician right that’s because we’re not loving the people who are there. Everybody is focused on the next level. No, you’re focused on the next person you forget about the person who’s already said to you with their dollars. I care about what you d’oh at the heart of that is your database management system. I had a guest, peter shankman, um social media expert and marketing guy and his book is called zombie loyalists and basically had a last december. I think i had eternal you’re all your clients and customers into zombie loyalists that love you so much that they’re zombies for your work, and they’ll do your marketing, your pr, your communications for you, but ah, some of what he says boils down to the way to get the client you want is to be awesome to the client. You have that’s exactly right? I mean, i think about it from a from a fund-raising perspective. What the great fundraisers tell you is you should have four contacts with a donor for every time you ask them for something. No in orderto have those four contacts but matter to them, you need to know what they care about that needs to be in your database. You need to understand them that meets not only being your head. It needs to be institutionalized in your database. Ah, and then you need to have systems which set up, which push you to reach out to that person to make sure that you’re not forgetting to touch them four times before you go back to them and say, here’s, your invoice your sales force is a really cool example that you mentioned because for small shops it’s ideal, they’re the first ten licenses from sales force are free to non-profits and then they have a very deeply reduced ah fee for going beyond ten licenses. But i think for a lot of listeners ten licenses is enough for more than enough. So, you know, on i’ve had guests on from the non-profit technology conference and t c talking about the benefits of salesforce, you know, i think that’s right and sales force khun b a terrific tool it’s also it could be not that expensive or if you have the budget, the amount of tools that they have that you khun scale in two really optimizing take you to the next level are huge, so we don’t have we personally don’t have the budget we would love to have to spend with sales force, but we have a big, long wish list of things we would like to spend on specifically with sales force, with the tools that they have something bothering me to my head. Now, i didn’t mean to say lackadaisical databases, i meant to say lackluster, lackluster debate. Lackadaisical database doesn’t make any sense, it’s lazy, lazy self, you know, so that people could be lackadaisical. But the databases lackluster let’s talk a little about the segmentation of the benefit of communicating with people and showing that you know what their interests are when their birthdays are what they, how they like to be communicated with let’s, explore this know people are people, and everybody wants to feel touched individually. Nobody wants to feel like they’re part of a marketing campaign or that they’re part of a sort of a blast. People want to be touched individually. It’s why things like instagram work because they feel touched by a photograph ah, it’s the same thing with with donor or constituent segmentation everybody wants to feel like especially in the nonprofit world where you’re talking about emotion, you are effectively touching people where where they want to improve the world, but you’ve gotta understand which part of it inspires them. Yes, ah, and and also people like being cared for around the things that matter in their daily lives that have nothing to do with you. Ah, their children, their children’s ages what they d’oh? Ah, what their hobbies. Are where they like to travel all of those things. It just matters it’s all about having one on one of relationships. And the better your relationship is, the more likely you are to be able to maximize. And everything you’ve mentioned is data worth preserving its all data. You have to have people love it when you send them a note that says, happy birthday, no, super simple. It is very simple now. So what kinds of reminders do you get? Based on what kinds of things aside from birthday? What? Yeah. What others? Ah, it tends to relate to things that people have told you. Okay? And so for us, it would relate specifically to our program. So we have five different programs that have very, very different calendars. So that could relate. Teo, i i just need to get us a of the date because i know you desperately want to come to our national ceremony in new york city in march. Ah, but it could also be i know you really want to be. Ah, judge at our students in action conference in minneapolis. Ana and so getting that date to you in plenty of advance. Notice it really gets down to that level. All right? So the the value of segmentation and investment in infrastructure what about investment in consultants? You mentioned consulting? Nobody knows everything they need to know, but this could be tough to bring, bring other people in and have a fresh set of eyes evaluating you. It’s interesting on the consulting sight because i i personally have two two minds about consultants. Often i feel like you get charged too much for a percentage of somebody’s brain no on dh that’s the greatest risk with consulting. Ah, but also often they’re just expertise. You don’t want to bring in house. You can’t afford to bring in house, but you need somebody who has fresh eyes who knows something really specific that you don’t know ah, and with without which you can’t can’t go to the next level, you can’t execute effectively. So sales forces a terrific example. Um, there are so many tools inside sales force that enable you to do things like optimize your data and get rid of redundancy and all of those things, um and to, uh, to make it spoke for your organization for think the ways. In which you want to connect with people, i couldn’t do that myself, and i don’t have anybody in house who could do that for me. Could you just send your data data manager, database administrator to a sales force conference or course, yes, we do that too, okay, but it’s not enough, and for the cost of bringing you know you’ve got you’ve got away out the cost. So the question is, can you find somebody who is affordable to you in your organization that helps bring in those that kind of expertise in? I’m their things like building out an effective communication strategy where if you don’t have a big, robust communications team who can think about everything from database management, teo email to social media to all the things that go into digital infrastructure ah, and communications calendars and all of those things. At some point, it becomes really smart to bring in somebody from the outside to say, i’m building you a structure i’m helping you think about inside your organization, for you what a structure would look like, that you can afford let’s turn to our people i think my voice is my voice was crack again, it’s. A big bag, maybe. Yeah, you know. Uh, so you’re important asset, probably your most valuable asset. Most important, most expensive it’s expensive. I would guess inside most non-profits that that people are seventy eight percent of cost big, big, big percentage, um, and making impact in the world all relates to the people who you were in power to make that impact on your behalf as as either a full time employee or an independent contractor and losing employees is as expensive as losing the donors we were talking about, if not more so, you know woobox the amount of time you then need to spend teo find the person, bring them in house, and on average, it takes six to eighteen months to really optimize an employee. That’s a long time to invest in somebody new if you have somebody who’s good who’s sitting there right in front of you. The most important thing with people always is that they feel like they’re being set up to succeed. And they’re being given the tools that they need. Ah, to succeed. All right, how do we do this? Ah, well, that everything from the really basic and can feel very cumbersome to a management manager piece. But ah, gold setting and reviews, letting people know where they stand, being really straightforward with them about what they’re doing that’s terrific, and where they need to develop development goals is a big, big, big piece, and i don’t mean development is in fund-raising i mean, personal development, professional development around how can you be a much more effective employees? For the most part? Certainly in my experience, whether it’s on wall street or in the nonprofit world, when you sit in a review with somebody, they barely hear the good stuff ninety nine percent of what you tell them could be good. Everybody waits for the butt, the but needs to be real, meaning it needs to be i understand you here’s, where i see helping to take you as a human being and as a professional to the next level, and being able to deliver that in a way which is non threatening but having systems and structures around delivering reviews around goal, setting around, holding people accountable to those goals and around understanding them and wanting to be on their side are all the the most important things you can do, and it doesn’t matter what. Kind of an organization you’re out to do that my guest last week, we’re from the university of pittsburgh, and they were talking about incentive pay something that pitt has set up. They’ve defined what an exemplary fundraiser is. It’s basically achieving two hundred percent of your goal. But that’s a big organization, university of pittsburgh, might there be other ways of implementing incentive pay around? Aside from strictly money, money comp, you know, incentives are interesting in non-profits because, um, a, for the most part, non-profits don’t use sort of base bonus type structures, but there are tons of other ways that you can make somebody feel really good about what they do and whether that’s simply celebrating their accomplishments to the other employees into your board. People really thrive on that, but it can also be other things, like giving them an extra days vacation. Um, you know, sending them home on purpose when their kid’s sick and you tell them that family comes first, you know, all those things that’s really more around culture, but there are there are smart things you can do where you say, you know what? I don’t have the dollar to give. You. But i do have a day to give you or two or whatever it is. Whatever it is, that you’ve earned benefits structures are very important. Um, covering people and their families, and how you do that and how you communicate it. Incredibly important and totally under sort of undervalued in the mindset in the nonprofit world about what that means to an individual. And you say, i care about you and your health, and i care about your family in there. We have just about a minute left or so we have a couple more than more than a couple minutes. How much time do we have left? Sam? Okay, dahna then let’s. Ah, my mistake. Let’s. Keep talking about some some policies around employment. Maybe around training. You’ve got a new employee. You’ve spent the requisite amount of time recruiting you believe you’ve got the best person, the orientation, the training process, the onboarding process oven employees that one of the single most important things that you d’oh. So with us, justus a simple example. First, everybody gets a very long, very detailed employee manual that they have to read where they really understand what the operating premises are of the organ you’re holding your hands, like four inches apart for inches. It’s not four inches thick. Okay, okay. They’re recording, so that would be way too much street. All right, but i use my hands a lot. I think i’m going to italy and one hundred in italian, so i didn’t think you were using them enough. That must be the eight and half months. Pregnant part. Yes, i understand. Ok, the but having that set of expectations in somebody’s mind where they read it? They have to affirm it. They have to tell you that they’ve read it. That tells them everything from how many vacation days they do have, how they can accrue more vacation, what the benefits are to them, how they can get in trouble, how they can stay out of trouble. What a whistle blower policy might look like. All of those things very, very important, but then bringing people into the culture of the organization into your programs where they really feel armed. Tio ah, to be an effective employees. Ah, it’s. So fundamental. So we we set up a schedule time with all of our program managers. We have our end of its staff. When they come in they go. They shadow individuals who do either their job or even other jobs inside the organization. Because you’ve got to understand the entire organization. I think in order to be effective in your silo. Um ah, and then we do profession. We were very open to paying from people doing professional development and encourage it. Ah, and then we do regular staff retreats where everybody comes together and we work on pieces that feel like they might be holes in the skill set to the entire organization again. Investment where its infrastructure or people? You just you can’t shortchange these things and expect to scale on grow the organization. I mean, for the amount it costs me, tio run a staff retreat every year, eyes about one percent of what it costs me to pay my staff. Yeah, that is a very worthwhile investment to make that staff be a leverage oppcoll army. We’re gonna leave it there. Hillary shafer she’s uh, executive director of jefferson awards foundation there at jefferson awards dot or ge and again on twitter. She’s at beard, hillary. Thank you so much, hillary. Thank you. Real pleasure and gun muzzle tough. Congratulations on your pregnancy. Thank you very much. Jean takagi and program your board coming up first. Pursuant acquisition campaigns. They had a free webinar to help you acquire new donors. That was back on august thirty first. But it’s not too late. This is not a date news. No, no one current news. You can watch the archive. Go to tony dot m a slash pursuant capital p please. And the info was there to watch. The archive video tony dahna em a slash pursuant for the archive on acquisition campaigns. Rechner, cps. They do go way beyond the numbers. They have lots of policy statements for you. Ah, more than from last week. Ethical conduct for board members, disaster recovery, investment policy, independent contractor versus employee checklist i know non-profit struggle with that. We’ve covered it and there’s a lot more resources at wagner cpas dot com quick resource is then guides that’s where you get all this good info stop wasting your time using business accounting software for your books you aren’t a business you’re non-profit appaloosa counting is designed for non-profits built from the ground up to make your non-profit financial management simple and affordable. Please check this out. Our new sponsor, apple, owes its fund accounting, advanced reporting, donation tracking and there’s mohr included in annapolis. Accounting it’s all in one, easy to use. Go to non-profit wizard dot com now for tony’s take two. I still got this five minute marketing for planned e-giving i condensed down to the to the, uh most essential information twenty five minutes. Hard to believe that i could talk for twenty five minutes and it not all be critical. I had difficulty with that, but the whole concept of distilling it down. But i did. And i got it down to about three minutes. Roughly and that’s the best of the five minute marketing tips that i’ve got for you for planned giving. I want you to get started with your plan giving marketing. Watch the tips. Check out the video. Three minutes worth it’s at tony martignetti dot com. And that is tony’s. Take two. And here is jean takagi with program you’re bored jean takagi he’s, a principal of neo the non-profit and exempt organizations law group in san francisco. Gene has been gene has been a regular contributor to show it’s got to be going on three years. Gina i if it’s not three it’s very close. He had it’s, the non popular of the non popular beautiful he had it’s the popular non-profit law blawg dot com non-profit law blogged dot com it’s very popular. And on twitter he’s at jack g t k happy new year jean takagi. Welcome back. Happy new year. Tony it’s. Great to be on. Thank you. I love having you. How long have you been? A contributor every month, i think it’s been a little over three years. A zit? Is it over three? Love it. It could be i think we met three years ago at a bar in san francisco, if i remember, right? Oh, for sure. It’s not like we pick. I picked you up there where i knew you before. I’m not that easy with contributors. I mean, yes, we we knew each other. And then we certainly did meet that’s, right? With along with emily chan? Yes. That’s. Right. Um, let’s see, our board has our board has some responsibilities and around program you’re concerned that they’re not they’re not fulfilling those responsibilities. Yeah, i just feel like there’s there’s, maybe some lack of attention paid on the boards roll on program oversight? I think so often went especially when you talk with lawyers or accountants were talking about financial oversight and we’re saying we’ll make sure you’re solvent. Make sure you have enough money to pay off your debts. They become do we don’t really talk very much about programs, but certainly the management folks and the thunder’s air talking about programs and whether they’re effective and efficient that furthering the mission. So, you know, i thought we should explore a little bit about what the board duties are in in that event as well. Can you just remind us first, we’ve talked about this a while ago. There are three duties that board members have. I was faith, hope and chastity, or on the greatest of those is but yeah, the three duties are the duty of care and that’s act with reasonable care in providing direction and oversight over the organization, the duty of loyalty, and a lot of that has to do with avoiding conflicts of interests that are not in the best interest of the organizations, but are more for the best interest of an insider and the duty of obedience which lawyers air very interested in, and that’s a bang with both the outside laws of you know, that apply to the organization and the internal laws like the by-laws and other policies that the documents may have those air the three to be to be concerned with. Okay and and around program program is essential. Man. That’s what charity’s exist for his programs? Oh, my voice just cracked like i’m a fourteen year old exist that’s. Exciting stuff. Now that it is, it is that’s. Right? Well, you make it interesting. That’s. Why? I love having you back. You make the what could very well be a dry topic. I think you make it interesting. And listeners do too. Yeah. That’s. What? Charity’s air here is for a program. Yeah, exactly. I mean, who cares? The indie at the end of the day, if we’ve got great financials, it’s none of our programs are effective, and we don’t do a service to the community. Precisely. So what? What do we need to be doing? What to boards need to be doing around around program. Well, i think in meeting those three duties, the critical aspect for boards to make sure they’re reasonably informed. Ah, and just get a program report every month or every two months. You know, a ten minute program report from the executive director or program director is fine and good. But does that mean the board really understands the programs and whether the advance the mission on do they understand how the program’s advance emission? And did they ever ask you more difficult questions about are the programs effective? At advancing the mission. Or do we have alternatives? Or should we think of alternatives that might be able to advance that mission mohr effectively or more efficiently, given the limited resources that we all have? First up in this is and we have talked about this, your mission needs to be very clear. Yeah, and one of the things you have to do is make sure you go back. And this is the lawyer speaking, make sure you go back to your articles of incorporation and by-laws and make sure that the mission statement that years, thinking that you’re furthering is consistent with what the law says your mission is, and that’s that’s how it’s displayed on the governing documents and figuring out whether we are effective at meeting our mission. Now we’ve gotto identify cem numbers, right? I mean, it’s, not just gonna be a ten minute report from the program director, we’ve got to be looking at some numbers to figure out whether our we’re having the outcomes that we want, right and it’s such a such a difficult question and that’s, why it’s it’s all about keeping informed? Because you know the whole area of program. Evaluation and that cantor and and a lot of institutions like the stanford center on philanthropy in civil society and mckinsey and, you know, the non-profit cordially foundations under the all have been raiding all sorts of things on program evaluation and how we need more metrics and, you know, but all of that is great, but this is really hard stuff for a lot of non-profits to do so, yes, trying to figure out what what measurements are are important for us to figure out. Are we advancing our mission effectively? And then are we advancing it efficiently is really hard stuff, i think tip typically non-profits will, you know, measure how much money we’ve raised, how many visitors we’ve had or people with served, how many members we have? What is our overhead ratio on? We’ve had discussions on that topic as well, and, you know, those are interesting figures in all important, and i don’t want to downplay that, but what about, you know, then, you know, the number of clients served, for example, does that really tell us what impact that’s done? No before the clients and you know, the program staff may know that, but how does the board know that if we have? If we served two thousand clients last month, did we did we serve them by giving them one meal? Did that change their lives? Did we do more than that? Did we provide services? What? What and impact are we trying to aim for? And what results are we getting those air really difficult things to try to figure out. But i think the board needs to push the organization in that direction. Of trying to figure out are the programs that write programs? Are we effectively implementing it? And if you want to, you know, evaluate your executive and evaluate your programs. You’ve gotta have a good understanding of that. I feel your passion around this, jean. I really do. It comes it’s it’s palpable. Now, in managing these programs, it’s not the board’s roll. Teo to be day to day there’s clearly there’s a delegation that has to be happening. Yeah, absolutely. And and the board certainly has the ability to and should be delegating if they have staff in an executive director. Particularly, um, delegating those duties on those people. And especially, you know, holding the executive accountable. And tasking executive and making sure the executive has resources to be able to do this, to try to figure out what measurements should we take? Teo, evaluate our programs. What what’s important? What do we have the capacity to do now? And what? What do we aspire to do? What are outside stakeholders wanting? What are the foundations saying we must have? And what are the donor’s expecting from us and how to our competitors provide that type of information back? I think we just need to push our executives. We’re lucky enough to have them to figure some of those things out. And none of this has done overnight. Of course, tony. But you know, you you’ve gotto work at this, and sometimes you’re going to move forward, and sometimes you gotta move backwards. But you’ve got to keep pushing, pushing ahead. You just asked five or six really difficult but critical questions. Um, it’s a good thing. This is a podcast cause now people can listen. Go, go back to the past one minute and listen to those five or six questions. Jean just just named, you know, difficulty, but but but critical. And and yet the board’s oversight responsibility remains, and that can’t be delegated. That’s, right? So you know, the board, khun delegate management, but the board can’t delegate its ultimate oversight of the organization and it’s, you know, it’s responsibility to plan the direction of the organization. So status quo, if you know if that’s all you’re satisfied with and you don’t aim to do anything else with that, you know, that may not that may indicate that you don’t have the best board in place, and i was a little shocked. Teo learned, i think two days ago guidestar held a web cast, and there was a survey done of executive directors, and seventy five percent said they were unhappy with their boards and there’s a big disconnect there seventy five percent approved. Okay, what else? What else, uh, is part of the boards oversight of program? Gene? Well, you know, one thing i kind of want to emphasize as well is that i don’t want to put all of this on the board of directors, and i realized that the vast majority of board members are volunteers and have busy lives otherwise and are doing an amazing job. Trying to contribute to their organizations, the disconnect with the exec director is usually because of communications and a lack of understanding of their respective roles. So i just want to put a little bit of a burden on the executive director as well, to make sure that they are emphasizing board development and helping the board understand its responsibilities and sometimes bringing in experts, even though they may cost a little at the outset. Khun b really valuable to an organisation to try to figure out what these roles are, and again put in a little investment up front, and you can get payoff down the road even if you have some failures along the way. But it’s just that continuing to push forward to trying to understand what you’re doing who’s responsible for what? On figuring that stuff out the metrics themselves again. Our khun b, you know, exceedingly difficult if if i asked you give us metrics on changing laws when we were fighting for civil rights, well, that might take years or decades to get any measurable results per se that might make a thunder happy. And you know what would have happened in the early sixties you know, civil rights organizations just had their program shut down because boards didn’t get the right metrics. That would have been ridiculous, right? So we have to understand the limitation of these measurements as well, but continue to try to figure out what important steps or benchmarks we’re shooting for and what’s important to do, even if we don’t get the metrics. Ah, and make sure our funders and donors and stakeholders understand those limitations. Well, just a minute or so before before breaking what? What kind of expert would help us with this? What would we search for? Well, there there are some consultants out there who specialize in program evaluation, and there there are definitely resource is out there. I have named a few organizations already, but let me give you a few more the foundation centre and they’re grantspace website has got some excellent resource is on program evaluation, the national council of non-profits also has some excellent resources. They’re they’re definitely resource is out there. And if you look for non-profit consultants who got program evaluation exper thirties, i think that can be a starting place. This is also a ripe area for collaboration. Amongst organizations that are serving similar populations, or half similar missions, to try to meet together and talked about how they’re measuring, you know, their program, results and what would work for maybe, you know, across the sub sector that that they’re serving, all of those things are really important. I think again, executive leadership is really important to get the board in motion, but the board also has to hold the executive responsible for making sure that happens as well. Let’s, take a break. Gene and i, of course, will keep talking about the board’s responsibility around program and the executive director’s, too. Lynette singleton and at lays, right. Thank you for thank you very much. For those very, very kind thoughts on twitter. Hang in there. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist market of eco enterprises charles best from donors choose dot org’s aria finger do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Hi, i’m kate piela, executive director of dance, new amsterdam. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. More live listener love junction china ni hao, the netherlands gary indiana the home of christmas story, right? I’m pretty sure a christmas story that movie took place in gary, indiana live listen, i’d love to gary, indiana, and we’ve got a couple checking in from japan, hiroshima and kobe konnichi wa, farmington, michigan live listener love out to you. We have a question from twitter jean very loyal listener lynette singleton asks, do we know why there’s this lack of love between executive directors with and their boards, any ideas what’s contributing to that? I think i’m sorry, tony, that i think there are a number of factors that make be contributing to that, but i think the first is lack of understanding of the rules at each place and then it’s it’s a matter of communication between the two parties there are greater vacations that that board’s place on executives and reliance on the executives tio tio make do with limited resources to produce amazing results, and that can sometimes be a very heavy burden on the executive without a lot of support from the board and exactly what the board’s role is in supporting the executive director’s. Also, i think they’re many areas where there’s a lack of agreement or understanding between those roles and, you know, fund-raising is actually one of the areas of ax. Actually, some controversy, i think, you know, is the board involved. Is the board’s role no to raise funds for the organisation. From a legal perspective, i might answer no to some extent, from a more operational perspective, i would say, of course it is, so they’re they’re different considerations, and that was a charity navigator study, right? I’m not sure. I thought you said i’d start with, i’m sorry, the organization that did the webinar. Okay, okay, god start. Pardon me. Ok wave talking, talking about program meeting the mission, but there’s also legal requirements around program as well. Sure, and then the board should make sure that the executive is ensuring that the program is in compliance with whatever applicable laws might be there, whether it have to do with the facility of the organization or the employees and volunteers working for it, their basic risk management steps that they may want to take a swell, including ensuring that there’s proper insurance that, for whatever activities are are involved. Obviously, if you’re doing a summer day camp involving rope climbing and like that that’s going to be a little bit more significant in terms of risk management than if you’re just doing administrative work, but lots of legal compliance things, licensing, permitting and in all of those think, well, can board members be personally liable if laws are being broken and that’s why we have directors and officers insurance, isn’t it? Yeah, part partly why we have that it’s usually, you know, if there’s some sort of negligence involved when the board members acting not as a boardmember but is a volunteer for a program, then you’re probably looking at commercial general liability insurance to protect against, you know, somebody slip and fall and blaming the volunteer who was right supposed to set it up on the board members, directors and officers. Insurance will really protect against decisions that the board made that ultimately, you know, in hindsight, we’re negligent or grossly negligent, and, you know, if they decided to hold a program in involved involving bungee jumping with six year olds and without adequate supervision that, you know, that would be the type of negligence that could get boardmember personally liable for something like that. But volunteermatch boardmember czar really, really, really rarely held personally liable absent some sort of malfeasance or self dealing really benefit themselves. Okay, i’ve seen some six year olds on the subway that i wouldn’t mind having participate in that that bungee jumping off a cliff i could i could give them a little shove to get them started, but not not kids. I know nobody related to me only only what’s people i’ve seen in some pipe it that it go well, now they’re real. I’ve seen him in the subway, i just don’t know who they are. I can’t name them, but i could point them out easily. Probably on my way home. I’ll encounter a few. Um, what else should we be thinking about? You know, your get before i asked before we do that, you’re an anarchist. Also, you’re making us. I got two troublemakers on the show today. You are making us ask questions that are very difficult, but but critical? Yeah. You know, i think of lawyers and consultants more broadly, that’s what what we do, we can implement the changes that we talked about, what we want to raise the questions because we want boards and executives to really be thinking about these things and discussing them. And that’ll help break down the barriers and the misunderstandings and hopefully make more executive directors feel that their boards air great, make more executive, make more boards feel that their executive directors are doing a great job as well. As i said, i feel your passion around this. We have just about two minutes. What? You have another thought around this? Yeah. You know, just tio, make sure that again and i’ve talked a little bit about this is that there are limitations to what metrics can provide to an organization and some things just take a really long time to figure out research i mentioned lobbying on civil rights issues is one example, but research as well, you know, for going to engage in research of a new program and how it’s going to work or developing a new medical device or drug that’s going to be beneficial to developing nations and that the people there who might not have the resources to be able to afford these things, we’ve got to be a little bit experimental. And i know you know, there’s been preaching to the choir about embracing failure and sharing it so we can learn in advance, but that really is something that all echo as well, that, you know, we’re going to get metrics and sometimes the metrics they’re going to show we failed, but if we never fail, that means we’ve never really pushed the envelope of making a more substantial change, and we’re just sort of, you know, relying on making little incremental changes, and we have to think about our organizations and say, are we detective organization that just wants to stay status quo? Do we want to make little tiny? Incremental changes year by year or do we actually want to look at solving or advancing our mission in a really big way and actually take some risk and find some programs out there that might be more risky and that might fail and help educate our funders and our donors and our supporters that this is what we’re doing and not everything is going to work, but this is the way to advance, you know, our cause lawyer with a heart, jean jean takagi, really so grateful that you’re contributing to the show? Jean, thank you so much. Thank you, johnny. And thanks for basing this serious subject today. That’s all right, uh, we have a little fun with it. You’re an anarchist is no question cubine you’ll find jean at non-profit law blogged dot com that’s the block that he edits and he’s at g tack on twitter. Thank you again, jean, thanks so much. Next week it’ll be a good one. You have my word. I don’t know anything about fermentation. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com and these are our sponsors pursuing online tools. For small and midsize non-profits data driven and technology enabled pursuing dot com wagner, sepa is guiding you beyond the numbers. With your cps dot com. You’re not a business. You’re non-profit stoploss accounting software designed for non-profits non-profit wizard dot com, and we be spelling supercool spelling bee fundraisers. We b e spelling dot com, a creative producers, claire meyerhoff. Sam liebowitz is the line producer, shows social media is by susan chavez, and this terrific music is by scott stein of brooklyn. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be going. 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