Big Nonprofit Ideas for the Other 95%
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My Guests:
Lina Srivastava: Ethical Storytelling
Lina Srivastava is a storyteller and filmmaker. As you plan your stories for 2015, she wants you to know there are boundaries.
Amy Sample Ward: Organizing Tools
There are lots of apps and sites to help you organize supporters and volunteers in 2015. Amy Sample Ward is our social media contributor and CEO of NTEN, the Nonprofit Technology Network.
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Oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host happy new year. I am always optimistic around the beginning of a new year. I can’t help it even in the depths of the recession. I was optimistic at the beginning of each new year. I hope you enjoy time with your family and friends. We have a listener of the week, cheryl mccormick. If she has any glimmer of a connection, she says she listens live, including on seven mile beach at grand kayman two years ago, she blogged that this is her favorite podcasts had been a long time fan. Cheryl was based in carmel, california, and his principle of ascend non-profit consulting and executive coaching she’s at a send non-profit cheryl, i’m going to send you a video of the non-profit radio library. You pick a book and i’ll send it to you. Congratulations, cheryl, and thank you so so much for your longtime support of non-profit radio. Oh, i’m glad you’re with me. I’d be stricken with an outbreak of helio backdoor pylori if i had the stomach, the idea that you missed today’s show ethical storytelling lena shrivastava is a storyteller and filmmaker, and much more as you plan your stories for twenty fifteen she wants you to know that there are boundaries and organizing tools there lots of aps and sites to help you organize supporters and volunteers in twenty fifteen amy sample ward is our social media contributor and ceo of n ten, the non-profit technology network on tony’s take to the best of twenty fourteen and let’s help peter martino. We’re sponsored by generosity, siri’s hosting those multi-channel eighty five k runs and walks lena srivastav is with me in the studio. She works in narrative design, social innovation and digital storytelling for human rights and international development. She’s worked with unicef, the world bank institute, unesco, the rockefeller foundation and others you would recognize. Lina has been involved in impact campaigns for several documentaries, including oscar winning born into brothels, and he nominated the devil came on horseback, oscar winning you know chen today and sundance award winning who is diane e? Crystal she’s, the former executive director of kids with cameras, she now runs a social innovation strategy collective in new york, she’s at lena srivastav a dot com and on twitter at l k s r ivy lena, welcome to studio. Thank you so much for having me, tony it’s. A pleasure. Don’t be nervous. Sounded nervous, you know you’ve done bigger gigs in this. I have there are there are a lot of cold. Okay? It is. Yes. It’s ah it’s bitter twenty something out. Yeah. Uh, you love story telling matt i would say, master of storytelling what? Why? Why is it so critical for non-profits storytelling is yes, i love storytelling. I believe in it very deeply because i think storytelling is what builds community and it also represents community you can’t have. You can’t really understand your communities without really understanding their stories. So in what that means in the nonprofit sector for people working directly with community organizing with direct service with any of those things to really understand what your programs are going to be doing in terms of their impact on the ground, you’re going to need to know your stories and you need to know your community stories and a cz we think about gathering our stories and doing it in an ethical way, which were goingto spend time. With we need to be building this into our programs at the outset, right? As in the design stage and and strategy stage, absolutely so a lot of people, when they think of storytelling or narrative, they think of communications only they look att fund-raising they look at how you’re communicating with your stakeholders and that’s a very important aspect, but storytelling is a crucial part of effective, um, community facing program design. It’s really important for a piece of advocacy as well? Okay, a community facing, you know, way have tony martignetti non-profit radio we have jargon jail, i know that that’s a borderline one, maybe that’s not so jargon, but i haven’t put anybody in george in jail for a while, so i have kind of itchy triggered but a cz as people know buy-in parole comes comes very easily, so community facing what we mean by that. So a lot of program designed when when people are creating programs, they’re doing it in headquarters, they’re doing it in a strategic planning phase. What they’re not necessarily doing is involving members of the affected community of this is okay, you can put me in jargon jill, for saying this for the beneficiary community last way doing with that term, but they’re not necessarily involving them in program designed. So when i say community facing it means that you are ah incorporating community members, whether they’re ngo community organizations or committee leaders in your program to sign. And as we start to think about r our story telling what, what what do we need to be thinking about in terms of program, like, logistically, you know, i’d like to leave listens with things that they can take away and, you know, execute what what should we be thinking about specifically? So they’re a couple of ways to think about story think storytelling the term is pretty broad, right? So what you’re looking at is making sure that your understanding the human, the human aspects as opposed to the data aspects or the reporting aspects of programs. So what are the intended and unintended consequences of a program? What? What is the community saying that they need? I’m not i don’t advocate for communities on ly to be taking control of programs i’m not trying to cut out non-profits or institutions or philanthropists that’s not the intention here, the intention of looking at a community’s stories of the community’s needs desires their expressions, especially through cultural means. Um, what are they saying? That they need themselves, right? What? And how do you how do you integrate that so that’s one form of story and that sort of closely aligned with with design or, you know, human-centered design or ethnography or those kinds of terms, right? The other thing is, is just is cultural expression like how you make sure that what you’re doing is is respectful and relevant and resonant with the community? And how do you storytelling and culture? Um, how do you incorporate those things into the inn into the dna of your project or your program or your organization? Like, how do you make sure that that’s part of the philosophy and in a third way of thinking about stories actually producing story like actually producing digital web documentary, even journalistic pieces like, how do you then do that piece? So there are three levels of story, okay, if we want to find out what people are saying, their needs are mean is simple as interviewing people are having focusedbuyer oops surveys isn’t all that simple. Well, it can be can be all of those things, but it also does help to understand, i mean, the weight understand political, social and economic and cultural context is to understand how, ah, community and again, i’m broadly defining community, but how community is expressing itself? What are what are people saying? Right? What are they? What are they producing in terms of anywhere from theater to film to their journalistic pieces? So you want to be able to understand those different levels? And yes, it can be a symbols of survey or interview, but you really do have to understand cultural context on dh my second guessed today, amy sample ward is gonna have a lot of ideas about listen, using tools for listening to your community now, you said community is very broad, so i mean non-profits going to have lots of different communities, they have volunteers, they have donors, those two may or may not overlap. You might consider your board a community, you have people, you’re helping the people whose lives you’re hopefully changing and for the better, um, people in your physical community or geographic community is your commute, so we need to be aware. Of what? All these different communities i have in their in their minds? Absolutely yeah, i mean, you can’t really think about on ly one community is not just your community of donors, it’s, not just her community of ah ah, the quote unquote, the affected communities of people who are most going to be affected by the work that you do you do have to do. I mean, another way of saying it is multi stakeholder analysis, i suppose, but oh, that’s jargon exactly think that was last year that was okay. Excellent. Yes, yes, all right. And we’re going to continue the conversation. Of course we have to go away for a few minutes, and lina and i will get into ah, how to empower your different communities and of course, these ethical considerations and she has a lot of very good storytelling of our own to do with some film work. Stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation, really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent let’s do some live listener love st louis, missouri, bronx, new york, san francisco, california live listener love to you, the uk is with us can’t tell exactly where, but we could see one of the countries in the uk is represented also turkey welcome. We had a guest e h to m c piela who’s ah was based in madison, wisconsin, but he was he was from he is originally from turkey. Also, japan is checking in can’t see which city though konnichiwa, seoul, south korea on yo haserot live listener love and there’s more to come, lena time either. Yes. Ok, you’re feeling warmer now? Yes, you’re shorty’s warmer. This wound up. We got some warm water. Cool. Okay, um, but let’s see, you have some some very interesting film work that you’ve done and we want to keep in mind that and some of the, you know, the social change work. It’s very easy to use. What could be? Maybe, you know, inflammatory images or, you know, sort of exploitative images. And so, as we think about the ethical considerations, i’m hoping you khun build this into one of your some of the stories, like maybe born in tow, born into brothels. The story of young girls born of prostitutes in india. It wasn’t just young girls. It was it was children of eight children. Yeah, so i mean, that that’s an interesting case. There were that story’s. About eight children who learn basically photography from a western filmmaking. She was iraqi jewish, but a british born photographer who had actually gone to calcutta to photograph sex workers and the children of the sex workers who she was working with. Just sort of saw her camera and said, we want this too. We wanna learn from you. And it was just it’s. A very beautiful it’s, a very beautiful film. I’m very proud of the work that we did. There were charges from people in india that it was, you know, why’s this western filmmaker wise, this western woman, you know, coming in and trying to change things. And that’s an interest it’s an interesting charge and i can see where somewhere that charge could be valid. In this case, there are a number of reasons why i think the western filmmaker did this one. She was asked, and we put together some really interesting programs in country with indian partners and then scale that two different parts of the world and and the children themselves have been they’re not children anymore. They’re on their twenties now. It’s it’s been a while, but they all sort of benefited in different ways, and you consort of trace the impact, the direct impact on these kids. There were charges that people thought it was, you know, sort of hijacking their stories, and i can see where some people might say that i would argue against that. But i think the hijacking part it’s the the the tendency for some filmmakers, especially in film, to take stories from people who are living in the affected communities and use them to tell either a broader story that doesn’t really take into account what the community has expressed. What they need there was there was a film we started, a group called regarding humanity. It’s ah there’s, a facebook group in a twitter group, it’s a community aimed at this discussion about ethical storytelling, and we founded that group because there was a film called prostitutes of god, which was also an indian story, and it was a film that was made by a filmmaker with a non-profit i don’t remember the name the non-profit that was broadcast on vice, and the filmmaker went into a community of the of the aussies in south india. They’re sex workers connected to a temple to temples and told their they trusted her. She established trust, they told stories together, and then the way she framed the film, the community itself was extremely angry because it was a condescending portrait, and she just basically told the story in the way she wanted to do it. If the title is inflammatory, yeah, exactly. So the entire film is just it’s it’s not it is not representative of the community at all, and what they did is they did a response video. They’re like, you know, you haven’t represented us in the way that we trusted you to. This is not our stories, you’ve gotten everything. She had their titles wrong. I mean, like the way they identify themselves with within this community. And we there’s a group of seven of us who actually formed this group and two of us are left running it. And we’re like, we first regard regarding human going humanity on fish and it’s there’s a website regarding humanity dot or ge and were just like this. This has to stop, and it was sort of around the time of cockney twenty twelve you know, all of those and sort of looking at the tendency of storyteller’s filmmakers, journalists to take people stories and then use them for fund raising or for advocacy for their own sort of aggrandizement. And that was that’s something that we don’t want to see happen in the non-profit space i am not anti western intervention, i am not anti western filmmaker, not at all because i think there’s a there’s a way to do that, the way to tell stories together with community that is representative, you don’t have to be of the community to tell the story, but you do have to be extremely responsible and responsive to what the community is saying about itself, even if you’re critical of it. All right? So in our everyday work, no, what do we need? Teo, how do we police ourselves so that we don’t exploit and you know, and can cross a line, so they’re a couple of things. One is to make sure that when you’re looking at their different, we’re looking at still images, there’s looking, moving images and it also framing in terms of the text that you’re putting out one is to really understand what the cultural context is, what our community’s saying about themselves, looking at working with professional photographers, working with professionals, if you can afford it for sure, and making sure that the framing of image is correct, like i’ve seen images where you’ll have an entire story told in an image, and people are cropping in ways that becomes extremely disrespectful. Well, that’s, a very that’s interesting can you give me? Give us an example? Sure so there’s there’s a there was a photograph that i was looking at with another project where it was there was a grave site with a number of people who had were at the funeral, and they were sort of it was it was in central america and someone cropped the image and it was a mistake. But something cropped the image to cut off all the heads of the living people, and they were all you could see was the grave and people standing around this grave and you can’t really do that. Your dehumanizing the community, that’s morning. So we had to correct that, so that that that that kind of thing. You know, you know when you have an image. I don’t know, do you where’s the boundary to what? You know what you’re what you’re permitted to do with that image? I mean, let’s just suppose you have the person’s license and an approval and consent and all. Where do we draw the lines of the hide? You, khun how you can use it? I mean, it comes down to your own your own morality. Really, it does. I mean, there you there, there are templates. I mean, i have, and i’m still perfectly happy to share it on your facebook page or on your think there’s a there’s, a rubric that we created called the three arts it’s israel relevance residence and respect and it’s there’s a a series of questions about how you’re interacting with story or with image and for your interventions, but yeah, it’s, ultimately subjective, right there’s no hard and fast rules about the way you use image. But it does. I mean, ultimately you have to be. You have to understand that that people want to see that see themselves a certain way. I was doing an image search for another client and looking for positive images of african american males. I mean that were sort of license that i could license for commercial use, and there were so few, i mean, there’s a google image search, right? So this is we do have to create those images, we have to have access to those images, we have to be really careful about how we frame those images, and it can’t just be stock images all the time, right? When you’re thinking about it, i mean, it has to be the more personal you are, the better in your work. So, you know, just you don’t want the same image circulating in the same kinds of, like, marketing images. That’s that’s not what it’s about it really is about getting images, getting story, getting film, all of those from the people that you’re already working with with their permission, of course. And and in some cases you were you were executive director of kids with kids with cameras. In some cases, the empowerment is simple as providing the the tools. Yeah, i mean, i tend not so i just i tend not to use the word empowerment just because i think that there’s a there’s because that kana tates that i’m somehow empowering. Someone that i’m that you have the power, i have the power and i could give them power. Yeah, exactly. So i’m trying. I try to stay away from that word. I also don’t like the phrase giving voice to the voiceless that bugs me no end, okay, because no one’s voiceless, so but but yes, i mean, part of this is participatory storytelling. Participatory storytelling can be a really great way of ensuring that your story is representative, right, but that’s, not the only consideration husby. Good, it has to do what it has to be sort of actionable has to do what you wanted to do in terms of either it’s fund-raising her advocacy or marketing or program design. So it has to be useful, teo you, if you’re in the non-profit so participatory storytelling, someone way participatory media is a really great way of ensuring that you’re going to be that one of your ethical factory has been met. And then you have to understand you have to understand how image, how film, how any of this is circulated and distributed. How can we, you know, small midsize shops? How can we gain this expertise? And by the way, the link that you referred to the three r’s yes, we’ll put that in the facebook page with shows takeaways will be posted this afternoon, so if i have the link well or you can add it is a comment either way ilsen it’s ok, how do you it’s quite that expertise? I mean you either if you don’t have the budget, you do a lot of reading on this. I mean, there is a lot of reading there’s a lot of knowledge out there on dh we have some on the regarding human e website, you can just go and take a look at some of the case studies that we’ve got better to look at the facebook page because we have a constant stream of we like this. We don’t like this like what you all think about this s o it’s really about gaining that knowledge? You can if you have the buddy you khun hyre someone to help you with photography, with film or you can hyre storytellers locally there’s there’s something called the impact producersgroup on dh were a group of people who look at how you use storytelling effectively for social change, for social impact so and you can also look at some of the organizations that are doing this really well, like msf does this beautifully that’s doctors without borders argast borders oxfam out of the uk. So someone we’ve criticized some of their work, but some of the work is really, really good, and they’re smaller organizations that we sometimes highlight on the regarding community page, so people are doing that they’re they’re doing this well, yeah, we don’t want the negative it’s certainly it’s, eminently doable absolutely have to be very conscious exact of what you’re doing absolutely responsible. Yeah, exactly. There no throwaways here? Can you tell us another story? Maybe, maybe it’s a film, or maybe that doesn’t have to be one of the films you worked on, but because your work is particularly interesting because you’re building social engagement around trans media, whatever the media form is, you’re doing the social engagement work, but using the images of of the of another body of a body of work that that important that don’t say that tells the that reveals the issues. Yeah, so a lot of the work that i do as you say, it is an engagement, but i’m trying to bridge that gap between engagement and relevant action, right? So it’s not just about oh, we’ve raised awareness of the problem. So for example, you mentioned the film that we worked on called who is diana crystal now? This is a very large scale engagement thing, so it’s not necessarily. I wouldn’t recommend this as a model to smaller or mid sized non-profits because it it was its very large, involved project, but the learnings from then we’re about to issue our impact report, which will hopefully have some guidance for people. We wanted to make sure that the stories that we that we told were reflective of the honduran community that we were working with, and although i think they just lay the ground work so i’m sorry, is this a film is a film about a documentary about people leaving central in south america, he’s travelling north to the u s through mexico through mexico and crossing the u s mexico border, and the film itself is a story of one man who was found dead. On our side of the border in arizona and the quest to identify he has a tattoo on he has a tattoo on his body is danny crystal that zest that name? Yeah, it’s also. Exactly. And i can’t tell you who danny crystal is. You have to watch the movie, but but it’s it’s, it’s the story of i mean it’s basically the film director mark silver saw thie image of a skull in the desert. You know, he he and i were talking about systemic change and how you tell the story of systemic change and he saw this girl is like, what does one skull what? Just want an unidentified skull tell you about the world? About migration? And so we tried to tell that story about the systemic issues around migration through our website through a book that we wrote and produced, um and through a number of different participatory there’s something called border stories, which allows people to send reflections in tow our website. But ultimately it was about making sure that our stories lead to action both within the non profit sector are partners that we’re working with, and we had an entire engagement. Xero mechanism teo bring those people into program design, and also that it had effect in the village that this this man came from. He was ultimately identified so that’s that was e i think that there’s again there’s a very large scale project. It took about five years. But i think that there’s learnings there, but how you teachings there rather about how you can take your stories, work with the community, and then create ah, human portrait of your issue that then becomes actionable. Okay, so share a couple of a couple of teachings because this could be certainly done on a smaller scale. There were different. The smaller community. Well, much more community. You don’t have to have an entire involved website. You can do it with one image you can do with an image in a paragraph. I mean, for sure so you can do it in many, many different ways. I’ve worked on like xero budget projects, right? And still the quality is there hopefully, but what you can do is you can. One of things we did is we worked with a new non-profit called kali brie, which is one of our partners, and it was sort of born under the aegis of the of the social engagement, uh, platform that we created the woman, robin reineke, who is in the film she’s portrayed she used to work with the pima county morgue and then ended up taking her work informing this non-profit around it she has been sheena is she and we, the impact team, have been sharing images have been sharing digital asset social media so sure, lots of sharing lots of bearing, elaboration, sharing tool sharing, sharing cultural assets and then making sure that the work one of things that we did was have our website point her website for people who are trying to identify missing missing relatives. We’re trying to locate them rather and there is that all that’s stopping but that’s ah that’s an example of what is the community thirsting for? What are they saying they need in this case? It sounds like they were saying they need help finding missing relative. Yeah, exactly. And there’s no there’s, no centralized database for missing migrants, undocumented migrants or that they don’t get into our national databases. So there’s a there’s a real need there we have to kind. Of wrap it up, which kind of kills me. You’re one of the guests. I wish i had longer time. Tell me what you love about the work you do. Oh, it’s, just it’s, it’s, so personal. There’s, though, there’s, just so much room for you know, sort of a person to person, community, community kind of interaction, it’s, strategic it’s directed its targeted it’s all those, you know, sort of technical things, but it altum it leads about making sure that the people that you’re working with and on behalf of our always represented and i love using. I love using art it’s, just it’s, it’s, so much more passionate and juicy than a spreadsheet. Leanest, rivest, arba, you’ll find her at lena srivastav, a dot com. And on twitter at l k s r i v. Ok, sir, if lena, thank you so, so much for sharing a wonderful story. Thanks for having my pleasure. We have tony’s take two and amy sample ward coming up first generosity siri’s they host multi charity five k runs and walks for you if you won’t get enough people out to host your own event because you’re smaller midsize shop, so they put a bunch of them together if a five k event might fit into your twenty fifteen fund-raising then i hope you will talk to dave lynn he’s, the ceo of generosity siri’s, and you can reach him at seven one eight five o six nine triple seven or generosity siri’s dot com and please tell him you’re from non-profit radio i’ve got two best of non-profit radio twenty fourteen videos at tony martignetti dot com from a to z the less after ice bucket challenge show to zombie loyalists with peter shankman a few weeks ago, i picked out the ten best shows from last year. Check out the videos with links peter martino emailed me quote, i was listening to the last episode with amy sample ward and thought i might share something fun we’re doing here at martha o’brien center with a social media channel that is new to us, we launched a podcast with stories about our work in september end quote, he was probably thinking, you know, if this if this clown tony martignetti can do it, then certainly we can do it for ourselves back to quote ah, and we have received great feedback, including a wonderful article about the podcast in our local paper, the tennessee in endquote. Congratulations. I’ve peter, that is an outstanding story. Thank you for sharing. Peter would like to meet other non-profits who are podcasting their stories to share ideas with you’ll reach him at peter j martino on twitter or for the show it’s at bt l pod that’s, bravo tango lima, papa oscar delta, bi t l pod let’s help peter out. I would like love for our listeners and are the non-profit media community to ah to share. Maybe we’ll all learn something that is tony’s take two for friday, ninth of january, first show of the year. Any sample word? Alfa sierra whiskey she’s, the ceo of and ten november tech november oh my gosh, i’m losing my november tango echo november non-profit technology network she’s the ceo there. Her most recent co authored book is social change anytime everywhere. About online multi-channel engagement, she blog’s at amy sample war dot or ge and she’s at amy r s ward. Any simple word? Welcome back and happy new year hi, happy new year to you, thank you very, very much so before we dive into what we’re thinking talking about, could i just share a little bit about what you the quote from peter, of course you can yeah, yeah, i thought that was well, first, feel free to send me those things you don’t await until i’m listening to the show to share that, but that’s awesome on we’ve actually seen we’ve we’ve seen an increase in organizations thinking about podcasts and audio as as an alternative to trying to do videos, which i think have become a little bit more formalised for organizations they feel like, you know, they’re not making a video every week that maybe just a conversation that really the video is about the conference or the video is, you know, to be a companion with their annual campaign or something. So we are seeing an increase in organizations really interested in that, and i imagine that a bunch of folks will follow up with peter, after your invitation and sharing his email or twitter account, but a note that i can offer from antennas that we have these communities of practice, online groups of non-profit staff who are, you know, interested in the same topics we would love to start one that’s around podcasting and audio if their community members who want to be involved and kind of be the group leaders for that, so just let me know, just email amy am wy att and ten and tn dot org and weaken get you set up and have you, you know, finding finding other community members. Ok, cool. So you’re going you want to start at intend a podcast on podcasting? No. Well, a community of practice. So it’s an online group, and they can you can we are communities, the practice give you, you know you can use our weapon, our pot for me. If you want to have monthly webinars, you could just use the audio part. If you just want to have calls, they’re all recorded so you can listen to them like a bod gas but it’s just a way so that everybody can find each other and keep talking and sharing resource is excellent. Thank you very much. Okay, yeah, we have a ton of live listeners, so i’m goingto offer thee the hashtag non-profit radio if you want to join the conversation. Well, monitoring the hashtag here in the studio on dh please join the convo and you can ask some questions of amy or put in your own. Just add to the conversation however you like. Because we’ve got we’ve got new york, new york. We’ve got bayside, new york. We’ve got new bern, north carolina. We’ve got new brunswick, canada, boston, beverly, boston, boston, new york. Know sam boston, massachusetts and beverly, massachusetts and there’s. More live listeners out there. It’s. Amazing. Um, we are going to be talking. Yes. So what we want to talk about is organizing tools. And i think you know this show sometimes these shows really do work out. I actually do plan them out. I think this is a perfect dovetail. Two. What? Lena and i were just talking about it. I know. I know. You were listening in. Yeah, definitely. I mean, i think, you know, even though we were thinking of these beans, you know, maybe a way to highlight some tools that folks who are doing some community organizing committee management work would use really these air these air tools to help whatever kind of project you’re working on, whether that, you know, folks who are remote and collecting stories, and you’re trying to share those or i mean, whatever that project, maybe you need to be collaborating with people and being social and so, you know, we have a number of tools, many of them and ten uses, so i can i can vouch that they do work and that at least some humans have been able to figure them out. So so, yeah, happy to share. Okay, um, tools could start on your own site, right? Oh, definitely. I mean, i think i think that’s something that people forget, especially when you know what we can talk about different different groupings of what a team is that you’re working with. But sometimes you don’t know who the people in your community are that want to be working with you, and there may be incredibly, incredibly active or or community leaders that really want to give their time to you, and you don’t know that. Because you’re not making that an option. So i wanted to start from the pen of most broad place and remind folks that your website isn’t just a way to tell people about what you do or highlight your programs, but also let people who are looking to do something for you quickly have that resource. So one example, i thought i would highlight because i think it is something people can understand even if you’re not looking at the website is the girl scouts of northeast texas have a grate on their volunteer in the volunteer section of their website. They have a volunteer tool kit that has videos it has template. You know, you don’t even want to log in, and you don’t have to have contacted them first. You going to say i want to start volunteering? Let me look through what some of these resource is our that you’ve already made available so i can see what more i need. And then i can call you when i need more, okay? And what what else is there? Is there on their site that makes us noteworthy? Um, well, i think what is noteworthy about it to me? Is that something like the girl scouts or, you know, another organization that that has kind of programs that are recognizable? We forget that even though people know who the girl scouts are maybe or participate in the girl scouts, that doesn’t mean you just automatically know how to get involved or, you know, even if you are already involved, how do you know where to get the resources you need? Teo do kind of your volunteer role, whether that’s leading a group or participated in an event, etcetera. So what i think is most notable is actually not the content, but the fact that the content is made available publicly on the website you don’t have to know you want to be part of that, you know, special online group, or you haven’t had teo call them and get a password, too, something there, just putting it there so that anybody can get it a part of this, this kind of engagement and organizing is listening to what conversations are out there and that if you’re not doing that smartly, it can be really burdensome and time consuming because you got to go out and look at all. Your separate channels all the time. Yeah, and i think what is difficult for for many organizations, at least that i’ve talked to before is thinking, okay, well, we have a facebook page say, and maybe a twitter account i think those are often the most common to so say you’ve got in the counting on both of those platforms and, you know, you’re paying attention if somebody maybe comments on a facebook post, you know, that you put up on your page or you’re getting an email notification of someone is replying to one of your tweets, but you may you may be keeping it at that level and that’s great, i mean, definitely we should all be paying attention of people air directly engaging or commenting or replying, but there’s, that piece of the conversation that’s all those people that maybe you care about are talking about topics you care about, but you’re not following those and so making sure that that you’re also tapping in and of course not reading every tweet that goes by but making sure you’re you’re staying on top of opportunities to engage people on dh, not just waiting for them to reply. To you? Okay, how do we start doing this? This is the way we got a world wide web. Tio tio, listen to how do we do it smartly? Well, there are i mean, there are a ton of tools, so i put in just a few of my ah, a few of my personal favorites, because way which was using them, but again, i am just one one version of humanity. So there many, many tools out there, but one that i think that’s often overlooked because it’s not necessarily the most well, certainly not the most new but it’s also not the most social are google alert there free they’re just alert you, khun, get them azan email or and you just can put in whatever you want. You could put in your name so let’s use non-profit radio is an example i would i would put in non-profit radio i’d also put in the hash tag non-profit radio of people are using it without a space i’ve put in tony martignetti i would put in common mis spellings of tony martignetti on and that way, no matter what, let the robots of the internet go do that. Work and find where people are mentioning your name non-profit radio, et cetera. Or, you know, let’s, say today you had a couple specific topics you knew were going to be on the show on, so not using google alerts, but talking about our next tool, you vain tools that are actually looking at that social web to find you? Are there other experts on these topics? There certainly are about social media, you know, are there other people talking about still making? Are there other people talking about maybe locations that were going to be discussed as examples? All that kind of, you know, just putting out putting out some taproot to see what’s out there, i think can really help. So to tools to share first is mentioned dot com on it. I mean, you can just go there today and sign up for us, uh, free free by-laws log in and test it out. But it’s really for monitoring conversations in real time. And, of course, one of the benefits of a lot of these social kind of monitoring and management tools that there’s analytics built in so you can start scene, you know, what’s working what? Isn’t where there are popular comments or or even influential commenters. You know what that twitter user that aa lot of folks were retweeting. Okay, so mentioned is cool. Let me ask you quickly about just jump back to google alerts, aren’t there sure, cem cem shortcomings. I mean, i had, uh i had a conversation on the show last year with with maria simple, and we were sharing that and she had some alternatives to google lorts there there tend to be some holes in those aren’t there? I would say they’re holes in every tool and that’s why, you know, that’s? Why? I probably have, you know, ten different tools ultimately in the ecosystem of technology that i’m using because there isn’t one tool that does everything you need. You have overlapping alerts with different tools. Yeah, okay. All right. So, it’s pretty simple strategy. Okay. All right. So mentioned is cool. You like mention? Yeah. You also like sprouts social? Yeah. Sprout social is something that we’ve kind of test run at and ten and part of why it’s been a tool that we’ve used it in ten and something that i definitely hear from community members. Is the ability for us all to log in and see, you know, what’s happening on the inten or twitter account or on the facebook page, etcetera? So everybody being able to see the same thing and not all logging in independently, all replying to someone’s tweet without knowing that it has been replied, you know, that kind of confused, um, process and, you know, not just confused, but really a waste of time, right? If there’s three people all trying to respond to someone that’s great, that three people care to respond, but, you know, there’s, only one needed so krauz social really helps with that kind of multiple people on a team being ableto log in and monitor things together again, similar to mention it had some of those analytics pieces. So, you know, measuring what’s, working in real time and figuring out where that prioritize, okay, we have to go to a break in in about a minute or so, the sprouts social have a free component, or is it is it fee only? Um, it has at least a free trial, and i, uh i would imagine that it has either free or low cost option. Or, potentially, i see they tweeted you, perhaps we can treat them really quick on the brake on and ask about their non-profit options. Okay, did they use the do you see the tweet? Did they use the hashtag non-profit radio? They did. Okay, well, sam will pick it up on a break. Why don’t we go away for that break? And when we come back, you and i will keep talking about some other tools we got, we got box, we got slack, we got doodle, we got lots of valuable tools. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they are levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. If you have big dreams in a small budget tune into tony martignetti non-profit radio, i d’oh. I’m adam braun, founder of pencils of promise. I got a little more live listen, love, we got woodbridge, new jersey, i don’t think they’ve been in before. Welcome, i’ve listened love to woodbridge, new jersey’s also belgium i’m sorry, we can’t see your city in belgium, but welcome and beijing in china me how amy, i saw that you tweeted sprout social, but we didn’t get a response from them yet we’ll see if they’re listening. I don’t know, i don’t know where they’re based and we’ve got a lot a lot of live listen, so i’m not sure that with us, but in case we will, uh, we will continue and sam is watching the hashtag if if they do respond bonem you got some more for for manager? Yeah, we want to go from how about we go from listening? Teo managing your your team or your constituents? Your your communities? Yeah, so one tool that we’ve been playing around with at and ten is flack and black is, um i know that on the show before tony and just realizing that i’m no longer a spring chicken of non-profit radio going on here multiple years now, this was probably a long time ago that we talked about it, but we talked about a tool that totally still exists yammer so it’s kind of like a twitter or, you know, social network, but it’s just inside the organization, black and similar. So it’s, a new internal organization tool on dh some of the reasons that i think it’s cool and wanted to share it today are also the reasons why n ten started testing it out and playing around with it. So one is, of course, it’s, that internal tulani searchable and you can post things, you can have different groups, and people can say, you know, so and ten is an example. We have a group just for the upcoming conference, so if you want to share an update our hey, i secured, you know, this rental and here’s the contact, if anybody needs it or, you know, whatever those kind of just little notes that you don’t want to just send us an email and overwhelmed everybody, but you want to post somewhere so it’s it’s a cool, flexible tool for that, but it also allows you to pull in social media content. So for example, we have staff who believe it or not are not on facebook or some staff who are not on twitter and this way. We can pull in everything that the inten you know, facebook, profile, post or that we post on twitter from antenna so that all staff can still see what we’re posting or promoting or talking about even if they’re not on that platform on dh that’s been helpful for staff? Who can say, oh, gosh, i see it’s been three days since we, you know, posted about this upcoming event. Could we get another, you know, post out there about it, even if they’re not again following that channel. Yes. Excellent. Okay. And i saw slack. Does have is free, like is free. Yeah, i love that slack. S l c k dot com. Yeah, and it’s pretty it’s. Pretty fun. And you can, of course, set up notifications. And you know those different customs things. If you want to just go check at first if you want to be overwhelmed with emails, but yeah. It’s a free tool. Go check it out. Okay. So then, when it comes to all of your content, i think this is something that we get a lot. Of questions about on dh this goes for bulls working with your internal staff teams, but then also, you know, maybe staff and bored collaborating on things or staff and volunteers in the community collaborating on things on an interesting example where where we have content that we need to be sharing with people outside the organization is at our conference. So all of those people who are presenting, you know, up on the main stage, the opening plenary when we need to have all of their slides, and if they’re sending it to me, an email there video files could be too big, they’re you know, i might lose track of which version they have, so finding some tools to share share content on, and i think a lot of people have heard of drop box s o i wanted to share on alternative so that people had a couple of options to review called box and box dot or ge is free for non-profits, and it works similarly to drop box so you have your files and folders and you can upload things and share things, but you can also be collaborating on a document and have those notifications about revisions or comments that other people have made a cz you’re working on things, so i’m just thinking back to the beginning of the show and and having content, whether that’s videos or, you know, documents with text all of that that you’re trying to share with people, probably in lots of different locations, okay? And i i saw that they have up to ten free user licenses. That’s what you’re referring to? Yeah, so you can have ten can for free ten accounts? Yes, you don’t. Okay. Uh, doodle for calendar ring. We just have about a minute left. Okay, well, that is fine. Doodle is extremely simple and easy to use, but it is a tool that i do not know how i would operate without it. Take you ten seconds to get a doodle set up. But this is for scheduling calls, figuring out when people are available, it has time zone support, so it’ll tell people, you know, the times on there in you don’t have all of that. Oh, i thought i was responding in east coast time, you know, but it’s a really great flexible tool. That’s free to use on guy. Couldn’t recommend it more interfaces with whatever calendar using whether it’s ah, whether it’s an app or it’s i cal or its outlook, it interfaces with a bunch of counters. I used to use it, and then they ran into trouble. I think they weren’t supporting apple for a while and then now i have to get back to it. Now, on your recommendation. I’m going to check out doodle again. Awesome. Okay, we have to leave it there. Ok. Well, thanks for letting me share all those different tools. I know it’s always something people like just to have a tool that could go test out. Absolutely. Yes, people do love it. And thank you for offering to help peter martino that’s a map award. You’ll find her at amy sample war dot or ge and at amy rs board. Thank you again, amy. Yes. Anybody interested in podcasting community? Let me know next week. Henry tim’s, the founder of giving tuesday. How did this thing get started? How did it do in twenty fourteen? There are some people critical of it. We’ll talk about all that. How did you do? Please let me know tony at tony martignetti. Dot com like to incorporate your returns your experience with giving tuesday into our conversation next week also, jean takagi are legal legal contributor returns with the fourth sector, which is for-profit social enterprises. How does this trend impact you and your work? If you missed any of today’s show, find it at tony martignetti dot com generosity siri’s good things happen when small charities come together. Their generosity siri’s dot com. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer. Music is coming. Stand by. Got a long one today. The show’s social media wass by julia campbell of jake campbell. Social marketing. But we have to say goodbye to julia campbell because she’s having a baby this month, actually, next week. Congratulations, julia. Thank you. You were terrific to work with. Thank you. So, so much. Lots of good wishes for you and your family. The show’s social media is by susan chavez, susan chavez dot com susan chavez. Welcome to the show. You’re already doing an outstanding job. Technologies from julius. Outstanding job. The producer of tony martignetti non-profit radio is john federico of the new rules. This music is by scott stein be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Please go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything people don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gifts. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five.
