Category Archives: Fundraising Fundamentals

The 15NTC Videos: 1-4

Tony Martignetti Nonprofit Radio video interviews from the 2015 Nonprofit Technology Conference, hosted by NTEN, the Nonprofit Technology Network. These are the first of 25 #15NTC videos, on YouTube at realtonymartignetti.

Nonprofit Radio for August 21, 2015: Online And At Risk & Your Board’s Role In Executive Hiring

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Diane Oates: Online and at Risk?

Do you accept donations online? Have a “donate now” button? Are you using crowdfunding sites? You may need to register with lots of states, not just your own. Diane Oates is an assistant attorney general in the consumer protection division of the Florida AG’s office and a former National Association of State Charities Officials (NASCO) board member. (Originally aired July 11, 2014.)

 

Gene Takagi: Your Board’s Role in Executive Hiring

Gene Takagi

Gene Takagi, our legal contributor and principal of the Nonprofit & Exempt Organizations law group (NEO), walks us through this important board responsibility: hiring the executive officer.  (Originally aired July 11, 2014.)

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be stricken with dextrose gas trea, if i was forced to stomach the mere hint that you missed today’s show online and at risk, do you accept donations online? Do you have a donate now button? Are you using crowd funding sites? You may need to register with lots of states, not just your own. Diane oates is an assistant attorney general in the consumer protection division of the florida attorney general’s office and she’s, a former national association of state charities officials boardmember that’s nasco and that originally aired on july eleventh twenty fourteen also, your board’s role in executive hiring jean takagi, our monthly legal contributor and principal of the non-profit and exempt organizations law group neo walks us through this important board responsibility hyre ing the executive officer that’s also from the july eleventh show last year on tony’s take two, i’m not speaking to the new york times we’re sponsored by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com here is online and at risk with diane oats with me she’s an assist, associate assistant attorney general in the ohio attorney generals charitable law section. She had been with the office for eight years. Managing a broad range of cases, including charitable gambling and charitable solicitations. She has handled multiple investigations and enforcement actions and is ohio’s point person for multi state enforcement actions. Diana it’s, welcome to the show. Thanks, tony, for having me on. Thank you very much for holding on. Sorry about that. No problem. I hope you enjoyed the music. Oh, i did, um, let’s. See, so these are laws that non-profits have to comply with. And a lot of these laws haven’t really kept up with the new solicitation methods that that charities have that’s correct. A lot of the laws are are older and do not address any sort of internet solicitations. Ah, there are such guy lines is the charleston principles which charities can follow in determining whether they need to register in a variety of states that they are soliciting online right? And we’ll get a chance to talk about the charleston principles. It’s, it’s, but there’s there’s not only online. But then there’s also the mobile giving world, of course, and that is growing by leaps and bounds. We actually just had a multi state they nasco it’s, the national state association charity officials put out some wise giving tips for charities on how to manage ah, and be wise on the internet when doing any sort of mobile giving or any sort of internet solicitation. So you definitely charity should be definitely protecting their brand and making sure they know who is soliciting for them on the internet. Um, and we’re going to get to that document in the wise giving tips the primary question, i think, is what what is a solicitation? And unfortunately that really varies from state to state, you’re correct. In a lot of states, the definitions might be a little bit different in ohio. Uh, it is when a person asked for anything of value, so it can’t be money can be time, and that donation would benefit a charitable organization or a charitable purpose and that’s that’s fairly consistent across the states. But but there are there are nuances when you start to drill down into well, okay, so sending us mail asking for a donation. That’s, that’s. A solicitation everywhere but as you start to go down, too, email oppcoll having a donate. Now, button on your site, driving people to the donate now button that’s, where it starts to get a little murky across the states. Definitely, and that’s, where the charleston principals come into play, and that’s, where the differences arise, because i believe only two states, tennessee and colorado, have adopted the charleston principles into law. Ah, many other states, including ohio, used them as guidelines for when to determine if a charity needs to register with our state if they have such a thing as it donate now, button or any sort of online solicitation. Okay, so we know that they’re adopted in only two states. Right now. Suppose you’re not in aa one of those two states. Can you just pick up the phone and talk to somebody and ask whether they use the charleston principles as guidelines? I would advise calling either the attorney general and your state or the secretary of state’s office, whichever office has the charity regulator located in it and see how they treat the charleston principles you could call up if you’re in ohio, call up our office, we would be able to tell you we used merely as guidelines to guide us as to whether charity needs to register. Obviously, if you are located in a certain state, if you’re located in ohio and you’re soliciting from there, you would have to register anyways, if you’re not let’s, say you’re located in west virginia, then we would go through the factors with you to see if you would need to register in ohio simply by having a donate. Now button on your website. A lot of times, though, i find clients make a call like that, but ultimately the final responsive to get is always we can’t tell you or we can’t advise you whether to register, okay, that and that might be the response in some states and ohio. I mean, we we would try to help you out as much as possible again, we can’t give legal advice, but i mean, i think we could steer you in the right direction isto whether you would need to register or not looking at whether you are, you know, mailing or emailing any solicitations to someone in ohio, if you are soliciting through an interactive website meaning you can collect donations straight through that website and whether you’re these are the two big factors whether you’re specifically targeting a person in our state or whether you’re receiving donations from a purse from people in our state on a repeated an ongoing basis or substantial basis, that so we would go through those factors and try to work with the charity to figure out whether you need to register here or not. We would definitely do that, ok, maybe ohio’s friendlier than a lot of states that that may very well be, but and i’m not saying it’s not worth the call it’s just that because it definitely is worth the call. As you said, either to the attorney, general’s office or the secretary of state, it is worth the call. This is that sometimes, you know, the ultimate answer should i register falls on usually it falls to the to the charity and, you know, and they’re sort of referred to their legal advisors, but it’s still worth the call because, um, you can you can get a fair amount of help. Definitely. Okay, um, we have just about a minute or so before break. Why don’t you explain what thes charleston principles are just so so everyone’s acquainted with them? Sure, they are guidelines which, uh, charity can follow, too. See if they should register in a state merely if they are soliciting on the internet. So what they need to look at if they are domiciled in a state, they will probably need to register there. And what i mean by domiciled is if they have their principal place a business in that state, if they’re not domiciled in the state, they need to look at there. Ah, non internet activities. And if those alone would cause them to register in that state, like if they’re mailing or calling people in that state, they would need to register if they are just asking for donations through their website. And if they’re either specifically targeting people in that state on their website for donations or they’re receiving contributions from that state on a repeated and ongoing basis for a substantial basis, then they would need to register in that state all about looking at the contacts in that state. All right, we’re going to take this break. When we come back, we’ll find out where we can see the charleston principles. They actually happen to be my subway read. I carry them with me all the time, and i read them every, you know, like, every six months or so, i just go back and read them on ben. Diane and i will we’ll keep talking about what’s a solicitation on, including talking about crowd funding sites to stay with us. Could you tell at the beginning of that interview that i was badly out of breath? That’s because i was late to the studio. This was the one hundred ninety ninth show. Andi was the first time i had been late. I had teo either called or texted sam. He had to play the music. I like one and a half times over by the time i got here i had run from the subway, which which is what held me up. So yes, if you if you thought i was out of breath, you were right. And then i i was looking forward to the two hundred show and hoping that i wouldn’t be late for that which which i was not let’s, do some live. Listen, love before we go to this break st louis, missouri clifton, new jersey i used to hang out at clifton a lot because my grandmother used to work at a big pharmaceutical company in clifton son of a gun. Which one was that? I don’t think it was mark. Well, there was a big pharmaceutical company i don’t think is very big and clifton anymore, but she used to work there and i would go meet her after and then my parents were dropped me off. We’d meet her there, and then she would take me to her house. That was in clifton, and we have another us, your masked we see you, we just don’t know where you are. So could be the nsa, fbi, cia, some other acronym. We’re on to you, and we are we are investigating. Also, let’s go to aa japan, konnichi wa, too, in chino, maya and mexico city, mexico, is with us. Also. Hola, que tal that’s really about the best i can recall from from high school, but that’s not so bad. I mean, i think, it’s, how you doing? Right. Holacracy tall tower, mexico city listeners and there’s more to come. Let’s, go to this break, and then we’ll go right back into this interview with diane oats. Stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent got lots of live listener love, let’s start domestic because we’ve got a lot of foreign listeners, of course, but let’s start domestic bethpage, new york. Many in bethpage don’t know who’s in bethpage do you know each other in bethpage live? Listen, her love to you there. Beverly, massachusetts, new bern, north carolina. I just spent some very nice time in north carolina. Thank you. New bern. Columbus, ohio. New york, new york. Live listener loved each of our live listeners. And, of course, there are more podcast pleasantries, of course, to those listening on the time shift where the iran a treadmill car, subway airplane, wherever you are, pleasantries to you. Nine thousand plus ofyou. Okay. Diana it’s. Um, let’s. See, where can we? What? We find these charleston principles to go and read them ourselves? If we would like to do so, i believe they’re located on the nasco net website. You can go to nasco net dot or ge. Okay. And that’s an a s c o net dot org’s the national association of state charities officials of which you are a boardmember. Yeah. And that’s, the organization that created the wise giving tips documents. So while we’re talking about finding documents, what what’s the full name of that document? Sure, it’s the internet and social media solicitations wise giving tips and the tips are for three separate audiences for charities, donors and fund-raising platforms, and it gives recommendations and tips on how to give and fund-raising wisely online. All right, the internet and social media solicitations wise giving tips and that’s also on the nasco website, right? Correct. Okay, crowd funding the crowd funding sites. Those raised a lot of questions. I get this a lot when i’m doing speaking, what if we are using crowd rise or deposited gift? What do who’s supposed to register them? Right? If you’re a charity again, i would direct the charity to the charleston principles. Usually on those websites, you’re not targeting a specific state unless maybe an event is taking place in a certain state or, you know, your charity is located in that state, so and i think it’s unclear also, whether the fund-raising platforms themselves need to register with states that’s still kind of an open question, okay? And also get questions related. When charity’s air working with community foundations and and the foundation is sort of the past through for the for the donations, the question then is who should be fun? Who should be registering and again looking at the charleston principles if it’s just a passer, entity that’s just doing some administrative work with processing donations, they might not need to register, so i would again and advise those community foundations toe look at the principles right for the community foundations and then the charity’s the same who exactly? Okay, but yeah, as we said, unfortunately, you don’t know for sure, except for two states, whether the state is is adhering to the principles. How come, how come, why is it that more states haven’t adopted them either? Officially, i guess through their legislatures or may be not as an act of the legislature, but just officially through the office that manages the charity registration process in each state, and that is a good question. I am not. I’m not really sure of the answer there, and yeah, i should probably talk to tennessee in colorado and see how they got that pushed through. I’m not sure why more states haven’t actually officially adopted them, okay, dahna because they are really cool, and they’re called charleston principles because i believe it was in meeting of nasco that was held in charleston, south carolina, where they were. These were adopted. I think they were. The discussion started there, yes, in charleston, south carolina, that’s. Why they’re called goodbye, not okay, but maybe not adopted there. Alright, yeah, attorney holding my feet to the fire e used to be an attorney, but so now that now i run roughshod over things. So thank you for being explicit. Okay, what about? We know there’s one state where you don’t have to register. Tell us about that. I believe that. Arizona? Yes. Yes, arizona. I believe they recently did away with their registration statue. I’m not too sure about that, but that is not a growing trend that icy. Definitely. I see that kind of an outlier. Okay, okay. So one point does not one data point does not make a trend. Things that i can’t even make a line from one point. Okay, but yes, arizona has explicitly said charities that are on ly soliciting in our state. I don’t need to register and yeah, they had a statutory system around registration and that was repealed or, you know, largely repealed. Yes. Um, now you made a point earlier that we wanted i want, like, just liketo amplify your home state where your incorporated that we should certainly be registered there. Yes, than any place where you have any principal place of business. Well, okay. So differentiating the inc you’re you’re only incorporated in one state, right? Because you’re not you’re not not-for-profits corporation, and that can only be one state. But you could have places of business. In lots of states, you can have the principal place of this that’s, probably in one state, but then you can have multiple locations everywhere and if you’re, you know, conducting solicitations from those locations and yes, definitely should be registering in the states. Now you’re you’re a, uh an important player in this because you’re a nasco boardmember but it’s so, um, divers, because we’re fifty difference sets of statutes and, um, timetables and fees and things do you do you get frustrated by this process? It it can get frustrating. And we definitely hear from our constituent charities that it is frustrating and that’s why we do have twelve states that are working on a single poor, cracked the website where charities khun go and register and they wouldn’t have to duplicate the process over and over again. Okay, this is the single portal initiative. Exactly. What more can you tell us about what state that is? Or i don’t mean state. You know what? What state it’s in, etcetera. What can you tell us? Uh, well, the single portal project is being headed by twelve pilot states. They include california, illinois, alaska, colorado, connecticut, hawaii, massachusetts, michigan. Mississippi, missouri, new hampshire and tennessee and basically it’s, a project that has three components one obviously is to create a unified elektronik registration system that will allow non-profit organizations and then they’re professional fundraisers to goto one site and fulfill their registration requirements for all states eventually at that site. Um, another component is also to be a public website where anyone can get this information that’s filed, academics could get it tio create analysis of emerging issues and trends. The public can look up this information to make more informed choices about their charitable giving and also non-profits can look up this information to compare thie effectiveness and cost of their professional fundraisers that they hyre and third, this would be a great tool for regulators. They could direct their limited resources away from registration and toward their core purpose of preventing fraud and misuse of charitable funds. Is this ah, envision to be a free site for charities? Um, that is a good question. I not sure about that. I know that this is kind of a three year time period where they’re going to try to get this off the ground rather soon and have it. Build up in phases over the next three years. I am not sure about the fees. I do not know that. Ok, ok. Um, timetable do what stage is it at now? It is at the beginning stages. Thie pilot states created a nonprofit organization in delaware. Teo, help develop and operate the website. And they just decided that the urban institute they chose them to design and build the single portal website. So it’s in the process of being built. And they are also establishing an advisory committee to help with the design and operation of the system. Okay, is it is it funded yet? Or were steven still too early for that it’s in the process of funding and the the non-profit, the multistate registration of filing portal the non-profit that was formed is reaching out to the non-profit community. Now, with grant proposals to help build up funds for this project. Okay, so that’s something to look forward to. Handup so is there not yet a timetable? Like when this should be live? Or maybe not all twelve states, but at least some initial minimum viable version? Um, i think i mean, the goal is to roll. Out the stages in the next three years. So hopefully in the next, maybe two years, the registration sites would be up and running. But please don’t call me that, okay? Okay, we won’t. Nobody listens to this show anyway, diane so you’re fine. Okay, well, we know that arizona standing alone. Not a trend, but are there any other trends that you do see coming up? The big trend icy is internet fund-raising on and that’s. Why nasco did put out this wise internet giving tips the intern fund-raising on the internet is growing. I believe in two thousand three it was about six point four percent of all charitable giving, but still it’s growing lead some bounds year by year. So we were really urge charities. Teo be aware of their presence on the internet and be aware of who’s raising money for them on the internet. A lot of thes fund-raising websites, they download the database of charities from guide star. And then anyone can just go on and start fund-raising for a charity, which is great. But you also want to make sure that no impostors are going out there and claiming that their associate it with your charity and trying to gain access to your donations, so check out the wise giving tips on also the charleston principles those will help you, andi will put, ah, put links to those on the takeaways from the show, which go up on the facebook pages afternoon diane, please leave us with the nasco conference that the charities are welcome to come, too. Yes, definitely. The two thousand fourteen nasco conference is on monday, october six, at the hyatt regency washington on capitol hill in washington, d c the theme this year is the evolving role of charitable regulation in the twenty first century. There are a lot of great panel scheduled i’ll just mention a couple first will be disaster relief and opportunities for collaboration between regulators and the not for profit sector. Um, our luncheon topic is our charities really charitable with our keynote speakers? Thomas kelly, who is a professor at u n c school of law, and john columbo, who’s, professor and interim dean at the university of illinois at chicago school of law and then one panel, i think, is going to be extremely interesting about ratings and evaluating charities. We have three. Panelists are taylor, who is president and ceo of the better business bureau. Wise getting alliance. Daniel bora chop, who is president of charity watch, and ken berger, who is the ceo of charity navigator. And then we also have panels on a messa you bit executive compensation are wise giving tips and then also a single portal update, so it should be a great conference, and you can get more information about the conference at nasco. Net dot org’s, thank you very much. Art taylor and ken berger have been guests on the show when we did the, uh, the altum the myth, the what was it, thea, the overhead myth letter that’s, right? We have the three signers of the overhead myth letter on and those they were two of them. All right, diane, thank you very much. Thank you, my pleasure, diana it’s, associate assistant attorney general in the ohio attorney general’s charitable law section. And i have an update tio what? Diane, i’m just talking about if you’re interested in this year’s nasco conference, that is october fifth of this year and ah, nasco net dot or ge is the place to get more information. I called my mother on the brake and asked her the company that my grandmother used to work for in clifton i was mistaking it was not a pharmaceutical company, but was i t and t international telephone and telegraph? Do they even exist anymore? It and t i don’t i don’t know if they do, but that was where there was a big plant that my grandmother worked at when i was growing up. Tony, take two and your boards role in executive hiring are coming up first. Pursuant, they do full service fund-raising they have web based tools for small and midsize non-profits do you need more prospects? I hear that a lot that that’s a problem. You need more prospects at higher levels and related to that. How do you know who’s capable of upgrade? This is what pursuance prospector platform does. It finds your upgrade ready donors. So you know who to pursue for larger. E-giving trent riker is the ceo at pursuing he has a background in non-profits for about twelve years, he leads this company. They are data driven, technology driven, and prospector platform is one of pursuing smart online tools. You’ll raise more money pursuant. Dot com, check them out new york times i’m not speaking to the new york times, and i implore them to stop stealing my guests. It happened latest incident. Latest incident was just last week. Remember, will mccaskill, the professor from oxford, oppcoll what happened? Okay, i do love scott stein, but not his time. Are we okay? Okay. I don’t mind. Scott stein a little. Well, who? Um it was a phantom sam throwing his arms up. He doesn’t know what happened. All right. Anyway, we’ll mccaskill so he’s on the show last friday. Of course, talking about his show doing good, his book doing good, better. And then on saturday, he’s in the new york times profiling his book doing good, better you believe that? And there was another time it was about two or three years ago and i’m sick of it. It’s happening too often do two points like that make a trend? Absolutely. The video where i explain this in more detail and you’ll see my ire. Is that tony martignetti dot com knock it off new york times do you know about fund-raising fundamentals? That is my monthly ten minute podcast devoted to fund-raising only for small and midsize shops, it’s fund-raising only not on ly for small and midsize shops, large shops could listen to, but i’m not thinking about them when i’m producing the show it’s a burst of fund-raising info i would say it’s only once. A month, i do it for the chronicle of philanthropy. So that’s published on their site and like non-profit radio, i picked the brains of experts and you listen on your own schedule. That one is not live. That is strictly a podcast. Recent ones preparing for your next recession with paul rosenberg from the bridge band group and boosting your plan e-giving with our own creative producer claire meyerhoff there’s info on fund-raising fundamentals at tony martignetti dot com and at the chronicle of philanthropy. Although gotomeeting durney dot com because i need the traffic and chronicle of philanthropy is doing just fine. That is tony’s take two for friday twenty first of august thirty third show of the year. Here is r wonderful. Ah, informative. Smart contributor on the law, jean takagi on your boards role in executive hiring jean takagi he’s with us. You know him? He’s, the managing editor, attorney at neo non-profit and exempt organizations law group in san francisco. He edits the very popular non-profit law block dot com on twitter he’s at g tak g ta ke jin takagi welcome back. Hi, tony in congratulations on one ninety nine. I’m looking forward to two hundred next week. Cool. Yes. I’m glad you’re gonna be calling in for with us. Thank you very much. Thank you, it’s. Very exciting. Really? One hundred ninety nine shows ago. It’s one hundred ninety nine weeks it’s it’s. Remarkable. Um, we’re talking this week about the board’s role in hiring the executive and i’ve i understand that there are a lot of executives in transition. I think so, tony and it looks like some surveys have confirmed that it’s certainly been syrians with some of my clients and even on boards i’ve sat on over the last couple years. And there’s, a great group called compass point out in san francisco there nationally known as one of the most respected non-profit support centers and together with blue avocado, a non-profit online publication, they have a national survey on leadership succession in transition going on just right now. The last time they published the results with in two thousand eleven, and they found that sixty seven percent of current executive anticipated leaving within five years and ten percent. We’re currently actively looking to leave right then, and in two thousand eleven, the economic times weren’t so were so great. So sixty seven percent anticipating leaving within five years that’s a pretty staggering number. So now we’re already three years into that survey into that five year projection. Yeah, and sixty seven percent of two thirds. So if we had held this show off until two thousand sixteen, then it would have been moved. But there’s a new one coming out, you said, yeah, well, they’re they’re just starting the survey online now so you can participate on that. I don’t know the website, but if you, you know google non-profit transition survey executive transition survey, thank you, you’ll get that okay, and its compass point it’s a compass point and blew up a goddamn kottler who you’ve. You’ve mentioned blue vaccaro before i know. All right, so, yeah, two thirds of of ceos were expecting to be in transition within five years and where we’re only three years into it now. So the presumably these people are still looking. What? But boards don’t really spend enough time preparing for this kind of succession, do they? Well, you know, in many cases they don’t, and sometimes, you know, they might stay, they don’t get the chance because their executive director comes up to them and give us in two weeks notice, and now, you know, the board may be used to meeting every month or every other month or even every third month, and now all of a sudden they’ve gotta ramp up their efforts and find an executive to come in in two weeks. That’s going to be really tough to do on dh, you know, again, if we say at any given time, two thirds of the non-profit executives are looking to leave their job, you know, it’s very likely that within your board term, you know, you may have an executive transition to manage, and sometimes with very little notice. So that’s that’s? Why? I think succession planning is just really a core duty of non-profit board. Well, how do we let them get away with this two week notice? I mean, the ones i typically see are you know, the person will stay on until a successor is found, you that’s, not your experience. Well, you know, you’re really lucky if you if you do get that situation, i think most non-profit executives are hired on at will basis. Meaning that there’s, not a contract to stay there for a given number of years. Either party can conception, rate or terminate the employment relationship at any time. And as the average, you know, employee may give two weeks notice to go on to another job there. Many executives who feel the same way that they, you know, they may feel like they own allegiance to an organization. But another opportunity comes up and it’s not going to be held for them forever. And they may want to move on. Um, and they may feel like what they gave the board really advanced notice that they might be looking for something that they might get terminated. So they may keep that information from the board until the last two weeks. Well, because all right, so that i am way in the dark because i would. I just presumed that executive directors, ceos even if small and midsize shops were not at will. But they were but that they were contract. I mean, when i was a lonely back in my days of wage slavery, director of planned e-giving i was in at will employees, which means you can end it. Like you said, you could end at any time and so can they like, if they don’t like the color of your tie one day they can fire you, you’re at will. But but that that’s typical for for ceos and and executive directors. Yeah, i think for smaller non-profits it’s very, very common. Oh, i just always assumed that these were contract positions with termination clause is and no. Okay, but, i mean, you know, it’s, your practice, i’m not i’m not disagreeing with you, i’m just saying i’m okay, i’m learning something s so that’s that’s incredibly risky. So it is. It just put you in that position of saying, well, i need to replace somebody immediately and i don’t you know, as a board we don’t meet very often can we even convene within the two weeks to find the process going? It’s going to be so much better if he had a plan of what happened in case you know, our executive every doesn’t give two weeks notice, and even if the executive says, you know, in your scenario, maybe a longer notice, maybe, you know, in six months, if they do have a contract at the end of my contract, i don’t plan to renew, you know, i think we should go through the process of looking for for a successor and having a plan or thinking about that plan that is just coming up with something on the fly is going to probably result in a much better choice for selection of a leader in the future and that’s going to be critical and how well the organisation operates and how the beneficiaries of your organization are going to do are they going to get the benefits of a strong organization or are thinking is suffer because the organization can’t do it? You can’t advance mission as well. It should. Yeah, i mean, you’re you’re calling it on the fly. I would say two weeks notice for an executive director. Departing is is a crisis even four weeks notice? Yeah, in many cases you’re you’re absolutely right. Okay, i’m right about something. Thank you. You’ve got something right today. All right. So what do we what do we do, teo, to plan for that? Just well, you know, i think the first thing the board has to do is start toe think about the contingencies. So what do we do and then actually want one thought that comes to mind that, uh, that you raised tony is should we get our executive director on an employment contract? If they are and that will employee do we want to lock it in? And they’re sort of pros and cons with that? If you’ve got, like, not the best executive director in the world, terminating somebody on a contract becomes much, much more difficult than if they were at will employees. So, you know, you kind of have to weigh the pros and cons, but, you know, revisiting your current executives director and the employment relationship is maybe step one. Oh, and suddenly he was thinking about, well, do you have a really strong job description that really reflects with the board wants of the executive director and on the basis on which the board is reviewing the executives performance on dh? Maybe the sort of initial question to ask in that area? Is do you actually review the executive director and that the board you absolutely should? You and i have talked about that the board’s is not part of their fiduciary duty to evaluate the performance of the the ceo? Yeah, i think so. I think it’s a core part of meeting their fiduciary duties that really, you know, as a board, if you meet once a month or once every couple of months or whatever what’s more important, you know, then really selecting the individual who’s going to lead the organization in advancing its mission and its values and implementing your plans and policies and making sure the organization complies with the law. Taking your leader is probably the most important task that the board has, because the board is delegating management to the to that leader. Yeah, absolutely. And i think it’s often forgot naralo overlooked that individual board members inherently have no power and no authority to do anything think so, it’s only as a group. When they meet collectively, can they take aboard action? So for individuals to exercise, you know, powers on behalf of the organization that has to be delegated to them and typically the person responsible for everything is that ceo or the executive director. We’re gonna go out for a break, gene. And when we come back, you now keep talking about the process. The what goes into this process, including the job offer. So everybody stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email. Tony tells you who’s on each week and always includes link so that you can contact, i guess, directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz gotta send live listener love, let’s. Start in japan with tokyo kiss are a zoo and nagoya. Konnichiwa, seoul, south korea, seoul. Some someone south korea, always checking in love that on your haserot. Moscow, russia, mexico city, mexico, ireland. We can’t see your city ireland’s being masked for some reason, but we know you’re there. Welcome, welcome, ireland, and also taipei, taiwan. Ni hao, nobody from china, that’s, funny, nobody from china today, coming back to the u s, we got cummings, georgia, in ashburn, virginia. Live listener love to you in georgia and virginia. Okay, gene. So now we’ve let’s say, we’ve learned that our exec is departing and let’s not make it a crisis situation, though let’s say this person is generous enough to give six months notice. So, you know, let’s, not make it a crisis. Where what’s our what’s, our what’s, our first step as the board. Terrific. And i’ll just add, even if you don’t, if you know your executive is not leaving any time soon and i think you should go ahead and start this process anyway. Oh, yeah, clearly we should be. We should have a succession plan in place. Yes, we’ve talked right? Okay, yeah. So i think the first thing to do is get a committee together so it might include boardmember some outside experts outside with the board. If you don’t have that internal expertise and just getting different perspectives out there, some of your other stakeholders might be really important in what, you know what you want to look for in an executive in the future. So get that committee together first, get the buy-in of the current executive director. So unless it’s going to be, you know, a succession plan for a termination? Yeah, we’re really unhappy with executive director, right? Let’s not get into that. Yeah, let’s get their buy-in and have them help in the process. Especially with your scenario where they’re giving a six months notice and everything is amicable. Let’s, you know, see? Shoot, who knows better about the organization than the executive director that’s in place right now. So i’m getting there buy-in and help contribution. I think it is pivotal. Does this committee have to be comprised of hr experts? Why? I think having a least one or two hr experts is going to be really helpful. But i i think it’s more than that. It’s, you need program people who understand what the executive you know roll is no respect to advancing the program. You need the fund-raising people to know well, what is the going to do with respect to fund-raising perhaps the seeds, the lead fundraiser and some small organizations as well. So we need thio gather a bunch of different people with different perspectives and expertise to figure this out. And i think that’s a very good point to include a t least a programme expert. Now, could this committee include employees, or does it have to be sure you can absolutely on dh? You know, you might even have have have different subcommittees in there. So eventually this is going to go up to the board. But as the committee’s doing the legwork for determining what? You need an executive director and putting together a job description, and and, you know, perhaps, but the performance evaluation is going to be based on for the future executive director all those things can get, you know, we’d be aided by the contribution from several areas. Okay, okay, what are your thoughts on hiring a recruiter vs vs? Not well, i you know, i think it depends upon what the organization shins resource is our and the organization should understand the marketplace it’s in a swell hiring two great executive director is the competitive thing. So, you know, if you’ve got a lot of resources and you’re able to you want to allocate an appropriate amount of resource is tio what i think again is making one of your most important decisions of the board? I don’t think you want to do this on the cheap at all. I’m just the same way i didn’t want you to do it on the fly or or or in a rushed matter-ness think you want to invest in this, and if you don’t have great expertise inside about on things about, like, doing job interviews and doing background checks on the sex thing, you know how to differentiate between one candidate and another when they all look good on paper and when they’re maybe professional interviewees, but they’re not there, maybe not great leaders. How do you figure all those things that if you don’t know, that dahna an executive search firm could be a great help, and it can just open up the marketplace of potential candidates as well, especially if they, you know, decide to do a regional or even a national search. It really can ramp up who who you’re going to see in front of you and the quality of the candidates that the selection comedian the board eventually will have to choose from. Okay, does the committee now come up with a couple of candidates to bring to the board, or is it better for the committee to choose one and bring that person to the board? How does this work? You know, i think the committee should be tasked with bringing several candidates up on sometimes it may be a multi tiered process so they might go through two rounds of screening, for example, and and at least let the board see who’s made the first cut. And then and then, you know, present to the board, the final, perhaps two or three candidates. If, if you’ve got, you know, the ones that are very close and in quality in terms of what the board want in an executive director, i think that’s pivotal. I wanted to add one. Nothing, though. I’ve seen this done before, tony and i don’t really like it and that’s when. If a search committee or research consultant comes up and says, you know, to the board, tell me what you want in the good executive director everybody, you know, spend five minutes, write it down and send it to me or take it home and email it to me oh, and tell me what you want and then the search consultant collates the the the answers and then that’s, you know, the decision about that’s what’s going to be the qualities you’re going to look for. I think this needs a lot of discussion and deliberation and the value of that, you know, that that thought process and that really difficult thinking and getting all those generative questions out there is going to produce a much better product in terms of what you’re looking for and who you can get and how you’re going to do it. Yeah, you you send this tio use email and, you know, it’s going to get the typical attention that an e mail gets, like a minute or something. You know, it’s it’s going to get short shrift. And your point is that this is critical. It’s it’s, the leader of your organization, you want do you want the contributions of the committee to be done in, like a minute off the top of their head just so they can get the email out of their inbox? Yeah, definitely. We could talk about board meetings and another show, but put this at the front of the meeting and spend, you know, seventy five percent of your time talking about this. This is really, really important, okay, you have some thoughts about compensation, and we just have a couple minutes left. So let’s let’s say we’ve the board has well, i can’t jump there yet. Who should make the final call among these candidates? Is it the board? Yeah, i think it should be the board that makes the final approval, but they they’re going to put a lot of weight based on what? The executive of the search committee, you know, tell them who they’re you know, the recommendation is okay, and i think that toe add one more thing to it is make sure the organization looks good to clean up your paperwork and your programming and even your facilities. Just make sure you’re going to be attractive to the candidate as well. Because if you want to attract the best, you better be looking your best as well. Okay, okay. And the with respect to compensation now, we’ve talked about this before. What? What’s excessive. And there should be calms and things like that, right? So it’s really important to make sure that the board or unauthorized board committee one that composed just board members, approved the compensation before it’s offered to the candidate. Even if you don’t know that they’re going accepted or not, once he offers out there that compensation package, total compensation should have been approved by the board. And you want to do it with using the rebuttable presumption of reasonable procedures unless you know its far below market value. Okay, if you get payed accessibly or if you pay somebody excessively, that could be penalty taxes for everybody. Including the board. Should be careful of that. We have talked about that rebuttable presumption before. Yeah. All right, then. We have to leave that there. I look forward to talking to you next week on the two hundredth great. Congratulations again. And i look forward to it as well. Thank you, gene. Gene takagi, managing attorney of neo. The non-profit and exempt organizations law group, his blog’s non-profit law block dot com and on twitter he is at g tak. Some updates, of course, too live listener love because you were listening to live listener love from july eleventh, twenty fourteen. So that’s a that’s. A little bit at a date, more people have joined us, including wilmington, north carolina, media, pennsylvania. Pottstown, pennsylvania, and spring lake, new jersey. I spent a lot of time very close to spring lake in belmar because my other grandmother, not the grandmother who worked at i t that was my mom’s mom. But my dad’s mom and dad had a home in belmar and i used to go there weeks on end. My parents were thrilled to get rid of me when i was four, five, six, seven, eight years old. Oh, my gosh. Lots of weekends in belmar. And i know that spring lake is a very, very pretty town. Also, uh, what’s the big hotel there where i’ve been for dinner, the breakers. Is that the breakers? That beautiful hotel? Ah, not literally on the water, but pretty darn close right across that little little just across ocean have love spring lake and interesting springlake media and pottstown you’re listening from itunes cool live listen love to each of you also joining us sao paulo, brazil, beijing, china ni hao and belong j portugal live listeners love to each of you now you might have noticed that on that july eleven twenty fourteen show, there was no podcast pleasantries and no affiliate affections. You see how this show is growing and expanding and innovating constantly on one hundred ninety ninth show. The next week was going to be the two hundredth. We don’t have podcast pleasantries and affiliate affections. Now we do so pleasantries out to all our ten thousand plus podcast listeners wherever, whatever you’re doing, affiliate affections love you too all our affiliate am and fm stations i want to waken affiliate affections. I’m just realizing it’s a f f f f f after two dafs squared affiliate affections! I don’t know, maybe that’s too that’s hokey. Besides, i like thea. I like the the ah what is it when all the words start with the same whatever that that i love it’s an alliteration. Thank you saying so. I liked the alliteration, so we’re sticking with affiliate affections. No. After two next week, i told you it was coming. Incentive pay for your fundraisers to fund-raising administrators from the university of pittsburgh. Very senior people share their innovative pay plan for their frontline fundraisers. If you missed any part of today’s show finding on tony martignetti dot com, where in the world else would you go? I i believe that i had said that i was going to stop singing weeks ago, but i must have been misinformed. It’s my show and do whatever i want. And if you don’t want to singing host, get your own show, i beseech you, go ahead pursuant full service fund-raising you’ll raise train car loads more money, and i’m not talking about those two person little flat beds that the people pump up and down like a seesaw to move along the tracks like, you know, oh brother, where art thou? I’m talking cattle cars, container cars, tank cars filled with money pursuant dot com. We’re going to go out with a live version of cheap red wine today. This is the live version from the two hundredth show, which was the week after the show that we just turned the two segments from scott stein came in the studio, brought his elektronik eighty eight keyboard, and he played cheap red wine, our theme music. And since it’s snuck in earlier today, phantom lee, we’re going to go out with it. Here’s. The live version from the two hundred show our creative producer is claire meyerhoff. Sam liebowitz is the line producer show social media’s by susan chavez. Susan chavez. Dot com on our music is by scots. Dine with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great wait can agree on nothing. Wait till our ups from my down wait disappointed in each other. Now tell me, baby, and this love that we found. You know, you used to find me charming, but i can figure out how. And you said, you thought those handsome. But it doesn’t matter now. So came falling for my punch. On just long in time, we’ll allow, because i’m you got her empty promises. A bottle of cheap red wine. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. 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Nonprofit Radio for August 14, 2015: Doing Good Better

Big Nonprofit Ideas for the Other 95%

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William MacAskill: Doing Good Better

William MacAskill is the author of “Doing Good Better,” a book that introduces effective altruism for individuals. There are worthy takeaways for your nonprofit as we discuss how your donors can give smarter to make the greatest difference.

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d grow a xanthou granuloma if i if you joined us to me with the fact that you missed today’s show doing good better. William mccaskill is the author of doing good better, a book that introduces effective altruism for individuals. There are worthy takeaways for your non-profit as we discussed how your donor’s khun give smarter to make the greatest difference, he’s with me for the hour on tony’s take two third sector today, we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com time to welcome my guest, william mccaskill, associate professor in philosophy at oxford university and co founder of the nonprofit organizations giving what we can and eighty thousand hours. They’ve raised over four hundred million dollars in lifetime, pledged donations to charities and helped spark the effective altruism movement, which will be talking a lot about you may have heard about will and his organizations in the new york times, the wall street journal, national public radio and ted talks. He lives in oxford, england, but he’s calling from somewhere on the west coast. I’m not sure where to talk about his new book. Doing good better how effective altruism can help you make a difference published just in april bye. Gotham books, an imprint of penguin random house he’s at will mccaskill on twitter. Well, mccaskill welcome to tony martignetti non-profit radio. I’m going to speak to you. It’s. A pleasure. Where are you calling from? Calling the man view just outside of san francisco. Okay. Cool. Is it? Is it beautiful there in in mountain view today. It’s beautiful every day and manage everything as opposed to as opposed to oxford, which is probably not beautiful every day. No it’s, really gray and rainy most days wait. Experience being in the california summer love it. Wonderful. Welcome. Um, effective altruism. What you’re you’re working at the intersection of economics, psychology and philosophy. What is this about effects? Vocalism is about using your time and money as effectively as possible to make the world a better place. That means taking a scientific approach using high quality evidence, good data. Careful, logical reasoning in order to ensure that when you give to charity or when you choose a career you’re aiming to use to make a difference, they’re using it did not just make a difference, but to make the most difference, you can’t the most the biggest possible difference. That’s, right? And so there’s a lot of economic theory wrapped up in this and it’s effective altruism is is and the book is devoted to individuals, and they’re giving, right? Yep. Okay, but we’re going to draw a lot of lessons for non-profits because there are there are valuable lessons there in in what you’re recommending for for individuals. Um, i love i love stories. So could we and you introduce ah, the, uh, the theory of effective altruism with a ah de worming story in kenya. Can you can you share that, please? At sure. So in the nineteen nineties, michael claimer who is ah development economists of it he was he was working in kenya and he’s working with a charity called i c s that did a variety of education programs for the poor and that currency on dh. He was working with him on dh. He just had the obvious question, which was well, have you actually tested this to see if it works to see how effective it wass andi answer was that they had on dh. In fact, at the time, basically, no one had bean doing high quality experiments to test different development program, and so what they did was they started investigating a ll the different things that this child he was doing, andi, the results were really interesting, so they take something that seemed very obviously like you have a big impact distributing textbooks, for example, to schools where they only have one textbook for classroom on dh they to save me, the textbooks buy-in seven schools, then they just monitor seven other schools where they wouldn’t do any intervention in order to compare what the difference wass andre actually found there was no effect. Meeting textbooks didn’t have didn’t include outcomes totally will thinking, well, it’s, totally counterintuitive we would all think that students with more textbooks are going tto learn better have better education outcomes because they don’t have to share one textbook for twenty children the way it often is it’s just so intuitive, completely counterintuitive the things that we think obviously that’s really effective. Often end up having no impact can’t even have a negative impact, harmful and then other things which we would not even know about or think others very boiling or underwhelming can be extraordinarily effective. So, for example, what they ended up testing. So we tested textbooks, flip talks all these just had no effect. And then they ended up testing de worming school children. So over the billion people worldwide suffer from intestinal worms on dh they can be cured very cheaply for less than dollars per child. And so they find hyre rolling out masti worming programs to a number of schools and they found an extraordinary effect on increasing school attendance. It was really quite remarkable on when it was followed up with later on it was found that the children had been de wormed. Had improved earnings on were ableto work more violence as well. So that’s, very boring, extremely unsexy program end up having this extraordinary impact in terms of improvements to the lives of the poor and kenya. Love it. Yeah, you it’s not something we would think of. It takes a development specialist on and i think i think you make it clear. That hey just was talking to a friend who worked for the world bank or one of the development programs, and they suggested that person suggested de warming, and it led to the results that you describe, but yeah, you know, actually, i get a physical chill when you’re listening to you tell the story, just like it did when i was reading it. Yes, intuition leads us astray so, so much. And if we really want to make the most effective, biggest change possible, we have to be more ah, analytical, more really a little more cold hearted, considerably more cold hearted than we are about are giving decisions. That’s why, i think i mean, we take this approach when we buy products, so you know, if you you wouldn’t just normally buy a product that someone just comes up to you in the suite and pictures you want you want toby, we kind of if you’re buying a laptop, you’d want to look into it. You’d want to ensure that you’re getting you might look at the views online. You want to ensure that, uh, you were buying the best laptop you can for e-giving price, i’m just saying we should take a similar sort of approach when we’re giving to charity, we should be trying to look up, not just like, does this charity have glossy leaflets with smiling children? But actually, if i give a certain amount of money what’s the outcome of that going to be and how can i spend my money is such that, you know, i can get the best value with my donation. Brilliant. Okay? And you devote the first half of the book to siri’s of five questions we have just about two minutes before our first break, but of course we’re together for the hour, so not to worry, why don’t you introduce? Are the first question and just talk a little about it and, like, roughly a minute and a half or so. Okay, so the first question is how many people benefit and by how much? So this is the thought that when you’re going to do any sort of activity, whether that activity of your non-profit or donating or cubine volunteering thie impact you have should be cast out in terms of impact on people’s well being, and that means if you can benefit more people. If you could benefit the same number of people by a greater amount, then that’s better to do and that’s just crucial neato. Look att, um, the outcomes actually, a program has rather say when looking at charity, you know, how much is the ceo paid or what the overhead costs. They are actually that important? Because it what we should care about ultimately is just how is this money that we’re giving, turning into improved improvements in terms of people’s quality of life. Okay, let’s, go out for that break. Now we’ll take care of this. When we come back, will and i are going to talk about the rest of the questions, of course, and continue with this one. How many people benefited by how much we’ll talk about quality what’s, a quality you’re gonna learn and ah, what was going on in triaging at a red cross hospital in rwanda in nineteen ninety four. Stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent. Let’s. Do a little bit alive. Listener love, let’s. Start domestic because we got of course we’ve got the listeners abroad. But let’s, start with the st louis, missouri, new york, new york. Thank you. New york city. Thanks for being here. And hubert, north carolina. Course i got my place in north carolina. Live listener love there’s. More coming. Of course. Podcast pleasantries always go out to the those listening. Wherever, whatever, whether you’re washing dishes or driving a taxi podcast pleasantries to those left listening, doing all those things and and and other things and of course, affiliate affections to our many affiliate am and fm stations across the country. Affections to those affiliate listeners. Never forget them. Got badly of listeners all all different channels, all different categories. So multi multi-channel non-profit radio will let’s. Um, again, i love stories. This this is such a wrenching one. But that brings tio tio light this this first question of how many people benefited by how much? What was james urbanski up too? Just a little briefly in in rwanda in nineteen. Ninety four. Yeah. So, james opinsky was workings doctors without borders in rwanda in nineteen, ninety four during genocide on. And he was one of the only non-profit workers still there. When the genocide is happening on the story, it tells of a particularly have a long day for him. He was manning a tiny hospital, and it was just a huge number of casualties coming in far more than he could speak. And, uh, you know, the level of tom what? The severity of the council he’s. Very extreme, indeed. And that meant we had to do was in good. Doctor does and engage in triage. Uh, andi, because the conditions were so extreme, he actually he had to just sign each person coming in a number that actually scott taped to the forehead. So one meant fleet immediately. Two men wait on science. You know, it’s. Not as urgent plants, feet within the first twenty four hours. And so you men ever believable. And the best they could do was provide morphine and blankets so they could pass away and comfort. And this is obviously an absolutely harder but having situation to be in. Uh, but it still asleep. The importance of and the necessity of making hard strayed off. So if james urbanski had simply throwing up his hands and said, well, i’m just gonna speak whoever’s first in front of me, you’re gonna treat people randomly that would have been a much worse outcome he would have save a few lives would have helped far fewer people. Ah, nde, we might think, oh, it’s so lucky that, you know, we’re not in situations like this in a very real sense, our situation is similar whenever we’re trying to do good whenever philantech if charity or volunteermatch time where making decisions about who we help who don’t on dh, especially when it comes to charity, that could benefit, of course, people in the world these things literally are life and death for someone on dh that means we can’t just say, ok, i’ll just give, you know, whatever happened to have heard about whatever alien to me, we do need to go through this process of hard tradeoffs and thinking, how can i benefit people by as much as possible? Accepting that means we’re gonna help some people and not help others quality qu up? Sorry, q. A l y que es. El y what is ah, quality so quali it’s a little bit of technical terminology i used in my book and it’s metric used by health economists in order to assess the size of the impact of a health program. So what quality stands for is quality adjusted life year. The idea is that with two ways by which you can give someone a health benefit seriously, you khun extend someone’s life. So you, khun, make someone live longer than they would otherwise have lived and extending the life i’m or about les is only better. Or secondly, you conclude some quality of life while they’re still alive, accusing someone of migraines uh, we’ll extend their life, but it will make the quality of life better world of life and the quality adjusted life takes into account both of these way’s benefiting someone on dh enables us to make comparisons a ll different sorts of health programs so that you can work out which have the greatest benefit for that given the manner family you mentioned migraines. Your migraine sufferer yourself, right? Yeah. That’s like, yeah, i know. I learned from reading the book. I know you have migraines and back pain. This is sir. Yeah, i know. And they were very alien to me as i was lying right here. Anything, anything else going on that we should know about? Are you ok today? I’m doing pretty well today, okay? Very good. Okay. Now, typically on non-profit radio we have george in jail, but you did not transgress. Ah, but because you quickly defined and i am on the one who introduced quality, so you’re not you’re not a. You’re not a scofflaw subject to george in jail, so not to worry. If in case that was the case, i was causing your concern. Yes, there there guests who come out with a great deal of anxiety about jargon, jail. But you need to you needn’t worry at least not about quality, so so we can use that, yes, you’re welcome. We can use this measure to evaluate on rank the success and the effectiveness, the outcomes of different charities in the health related the missions. That’s exactly. Right. So the ideas if you, uh, do you know, cure someone of sight that would be moving. So the you survey data tto find out how bad different sorts of conditions are on dh people. The airplane today they’re kind of quality of life. A fifty percent compared tto foot being fully excited. And so if you can cure someone of blindness for two years, that would be moving from fifty percent to one hundred percent health quality of life for two years, which would equal one quality just like you. Okay, um and i think the take home for non-profits around this first question of the five is that you want to be sharing how you are improving lives and you want to show those metrics, if that’s your work that’s, right? And also, if you’re choosing between different programs, then it’s not enoughto look at you know how much does this cost a bed net? How much does how am i spending purty worming tablets or persons out? You actually want to find go that extra step and say okay for all these things. How is the action comes later. Hey, into people’s. Well being and if some programs and doing that helping far fewer people, we’re helping them buy much less in extent then you should probably be deeper advertising those and focusing on the ones that we do have the biggest impact. So it’s it’s these intermediate measures like distributing books or that you say, you know, the nets, that we shouldn’t be paying attention to its thie well, variously called i hear it, you know, the outcome or the impact of that? I mean, that middle activity that’s, exactly right on duitz particularly important because some of these intermediate netflix like distributing textbooks, as you say, actually don’t have any improvements, at least in some context, in terms of people’s well being, okay, all right, let’s, go to aa let’s, go to our second question, which is, is this the most effective thing that you can do, please flush out out? So the idea behind this question is the different social programs very massively and how impactful there on dh. In fact, most social programs, when tested seemed to have no impact at all, even among those that do, and even among those in fact, very good in terms of the impact. They have you can still do far, far more good if you choose to focus on the very best programs. Um on dh. That means that when we’re thinking about doing good it’s not enough to just think, okay, i want to make a difference. This thing has an impact. Therefore, it’s a good thing to do, but we need to ask, is this the most difference by making, uh and, you know, i give examples such as within mountain developing world education providing free school uniforms has a significant effect on improving educational outcomes. School attendant kayman for children in in subsaharan africa? Why is that what you might think? Yeah, why is that what’s that connection between school uniforms and improved performance? Yeah, so in many countries, it’s just a requirement the child has to have a school uniforms to ten school and you might think, you know, it’s a silly policy, but it does exist in some countries on dh that means that some families they just can’t afford school uniforms for that somewhat revealed seeming reason they can’t send their children to school her mind. So by providing a school uniforms with you, enable the family. Send the child to school. Remarkable. Yeah. Give us another. Can you send another example? I love these of including school attendance. Uh, it could be, but doesn’t have to be just just another example from the most effective method. Yeah. So another example. I mean, within healthcare amglobal health. Uh, the easiest to see. So there are many activities you can do that we’ll save lives tens of thousands or hundreds of thousands of dollars, like providing pants avectra vitals to be hiv, for example. But the most amazing example is the eradication of smallpox so far over sixty million lives since it was eradicated. Nineteen seventy that’s, actually, more lives would have been saved, have abdicated if we prevented all wars for political famines or genocide on all terrible effects from that time, that’s incredible. In terms of the death coul unification of smallpox was better than world peace on day only cost one point four billion dollars in the money of the time, which means the cost for life saved was about those twelve dollars, so it’s just extraordinary example of incredible impact. Yeah, uh, and even though spending ten thousand one hundred thousand dollars to save a life it’s, incredibly good use of money. Examples like smallpox show that the very best pieces of money just, you know, even better again. And we still have opportunities that almost as good as that. By distributing long lasting insecticide metoo bed nets to protect children from malaria. I’m such a screw the against malaria foundation. There you can save the life of about three and a half thousand dollars. Statistically, speaking on dh that’s again, just this absolutely huge impact and, you know, far, far better even than merely very good ways, right? Yeah. You do that in the book a few times, merely. Very good, but i exactly and there’s a big difference between that and the best. Right? Right on. I have to just repeat with something. You said that the eradication of smallpox was a larger lifesaver than world peace. Yeah. Then world peace would have bean would have would have been right. All right. Um, this is startling. In fact, in the whole twenty, essentially, even when you include world war one, world war two smallpox killed more people before it was eradicated than a war. Mmm. Damn. Yeah. It’s so? So moving especially i mean, we’re just this month was the anniversary of the the two nuclear bombs dropped in in japan for got taken and all those lives still more than all those lives and all the others in all the world wars. Mom. All right, so there’s a lesson here for non-profits again, in terms of what, where they’re going to focus their their time and precious money. Yeah, exactly. I mean, it really means, i think intuitively we think if something’s very good. So again, this is thinking about what programs you might see. You and charities often pursue a variety of different programs like oxen, what in several care, you know, whole big distribution it’s probably the case that some of these programs do way more good than others. So in business, you might have heard of the eighty twenty, where eighty percent of the value comes from twenty percent of the effort. But the same thing applies and charity or doing good as well. It’s just a spot in a small number of the programs that doing far, far maurine sons of impact than many others. And that’s. Why it’s crucial to find out what those are really scale those up and de emphasize those that are not that don’t don’t don’t measure up, you know, now we’ve been talking a lot about health and poverty. Where do cultural organizations fit into this? This methodology, our art and history, museums, theaters? How do they, how do they fit this scheme so ultimately? Ultimately, i think it’s going to be hard to justify donating toe, you know, are just three museums when the comparison is he could be donating toe saving lives and very poor countries. And i mean the way measure it is in terms of again how many people benefit and by how much so spending a certain amount elearning museum, how many people are being affected by this so obviously attending museums, wife sametz enriching experience, you could ask by how much and what people’s lives and how many people are coming through every year on then so that’s one thing, then there’s a second thing that you might think it’s just in-kind of reason to do charity that’s outside this framework. So but concerned about those sandwiches at helping people as much as possible, you might think it’s just intended clea very important, too. Uh, it was a great works of our preserve historical artifact on that might be lying again. I think, you know, we should think about the trade offs we have to make. So if you’re funding or spending the time on the museum, in-kind how valuable is it to deserve this work of art? Where? That’s cashed out in terms of the loss of the opportunity to be saving up people’s lives. Andi, i think as soon as you put the the decision, you know, in that in terms of that trade off, which is the decision we face, then i think it becomes quite that hard. It’s justifying, you know, spending philanthropic money on things like museums and a rather than lifesaving interventions in poor countries. All right, we’ll take a break, we’ll is going to stay with us, of course, for the for the second half. So there’s mohr of doing good, better coming up as well as tony’s take two have to ah, talk about pursuant because they’re our sponsor and they do full service fund-raising they have web based tools for small and midsize shops there really a perfect fit for for this, for this audience, for our, for our listeners, um, they have a ceo who grew up in non-profits trent ryker he’s been in the community for over twelve years, not quite as long as me at eighteen, but he knows that there are you’re out there with a lot of passion and under resourced, which really, i don’t even really, like euphemisms, you need more money. He understands that, um and that’s. Why there are online tools that are scalable, too small and midsize shops to make you maur effective fundraisers. Last week, i talked about one of those, which is their prospector platform, helps you find your upgrade ready donors. Trent riker leads this company. They are their data driven, their technology enabled, they’re smart. They can help you. That can help you raise more money. Pursuant. Dot com. Third sector today, they blogged tips, insights, best practices for the non-profit community, they have a podcast. They have lots of contributors. It’s curated by amy devita, who is a very smart lady. I think it’s, valuable and informative. One of their current posts is top twenty fund-raising books now mine is not down there, but i didn’t write one, so i can excuse that. But if i did, i’m certain that it would have been topper than top two. I would a top the top twenty if i if i had written a book on fund-raising they are at third sector today. Dot com, check them out my video start your planned giving program here is that tony martignetti dot com start with charitable bequests. When you embark on a plan giving program, the video explains why so that you can pitch it to your ceo and you’re bored and that is tony’s take two for friday, fourteenth of august thirty second show of the year. Well, mccaskill, the associate professor in philosophy at oxford university, of course, still with us. Well, let’s, let’s, you feel like we’ve done justice for ah, question number two is this the most? Effective thing you can do. Yeah, i think so. Ok, then. Guy had introduced the third question, please. Oh, the third question is, is this area and neglected on dh? I think that’s crucial because things in general have diminishing the terms. If you have one coffee that makes you feel great, you know, they enjoy it by the fourth or fifth thing you’re feeling kind of set on dh that’s just for social programs as well we can normally, and it comes out in two ways. One is, it means that you can do the most benefit people who are the very porous because the lowest hanging fruit in terms of things that improve people’s lives not yet been taken. Uh, andi that’s insect crucial because the scale of global inequalities so today so it’s actually almost unimaginably ugly, where the port of billion people in the world live on less than one dollar fifty on dh what that means is today and when what? What that one dollar fifty per day means is what one dollar fifty could buy in the us which if you think that it’s a bag of ice or something so it’s already taken to account the fact that money goes verbal overseas on dh, that means that in general, if you want to improve people’s lives, i’m focusing on the port of people, you know, often the most effective thing to do. And then the second aspect is focusing on neglected causes. Where, if a certain cause ariel, that he gets a huge amount of funding, then it’s just going to be very hard for your additional donations or additional effort. Latto have as much of an impact. Andan example, i give is talking about disaster. Believe, yes. Where? Yeah, where natural disasters. Because they’re so salient because they get so much publicity at they received muchmore in funding pro casualty than why we call ongoing natural disasters like, uh, tuberculosis, malaria on neglected tropical diseases, hiv aids. These are killing far more people every single day. The natural disasters do they get a lot less attention on dh? Therefore get this funding. And that means that you can do more good by donating to these ongoing problems than you can by donating toe natural disaster relief. And and yeah, that marginal dollar that you contribute does so much less around natural disaster relief than it can elsewhere in these. What you call the ongoing natural disasters that that’s the diminishing returns. Yeah, that’s, right. And that’s not to say that we shouldn’t have disaster relief. You certainly should. It’s very important that gets funded. The question has just given how everyone else is acting what’s. The additional benefit of my actions. Yes, that incremental and that’s it’s equivalent to the kinds of questions that james urbanski was asking in in rwanda. What what? What is the most effective thing that i can do? Where is my time on? Dh his expertise as a doctor best spent to be most effective. Yeah, on dh not dealing with the with a z you said, you know, as the cases came in, but we think that way we we see on cnn the disaster videos and all of a sudden there’s a text to give campaign and it’s so easy to do it. It’s just it’s dropped in our lap. But that’s not the best decision making. Yeah, i think so. I think this actually almost provides an argument explicitly against, um, donating our working on causes that you feel in-kind intuitively very emotionally compelled towards because it’s probably the case, that those are the things that most salient to you many other people also finding intuitively compelled towards and so a very heavily funded. So i think this is too for example, poverty in the united states so almost muscle poured education united states, uh, he’s a very salient probably see these big problems, but they’re very salient problems toe many people in the us, and that means they get much more attention than problems that are much less alien to us, even though they’re even more extreme, like provoc like extreme poverty, like terrible lack of education, basic health problems in poor countries. Listen here for ah, non-profits i think again around program choice, but also career choice. Why don’tyou around whether this is a neglected cars, when just let’s, let’s, talk on the individual level, a little around career choice. Yeah, so i talk a bit about, uh, a guy called big louis who became a doctor because he wanted to help people, and it was in the course of being a doctor. He is also very good statistician. You start to wonder, well, how much good does a doctor actually do? You know how much of an impact maybe we making in the world? And you think it might be obvious? So if you’re a surgeon and maybe a performing like sergent saving surgeries every day? No, the inside gregg hand was if he wasn’t that surgeon, then someone else would, uh, do the same work in his place. And in particular him becoming a doctor. It’s not like he’s, the average doctor in the us. There’s eight hundred fifty thousands positions. By becoming an extra doctor, he’d be just a hundred, a hundred fifty thousand first doctor. Yes. So? And when you know as a kind of healthcare system as a whole, you’re going to treat the most important, um ilsen elements first. So that the impact of an additional doctors just sleep in-kind more minor condition. And he incorporated that. Now zsystems ended up working out. He was doing an equivalent amount of good most in terms of quotes adjusted life years again, or qualities there was equivalent to about saving to a three lives so far, far less that actually you would have thought intuitively, yes. And that’s. Because as a doctor than of its country, like the u s and u k, all the kind of all the most effective how on dh programs and interventions are goingto be there going to be performed. Whatever you do, whether it’s in a very poor country than that, not nearly not nearly as likely to be the case, so again have a bigger impact there and is a second suspect as well. So greg actually ended up not pursuing medicine. I mean, not pursuing not going to africa or another poor country for some of some poor country in order to work there instead stayed working in the uk in order to do good to his donations instead on dh that’s relevant because it’s past not many people do again that is neglected coming on, and that means he could target his donations to the very most effective virality andi it’s, a path that i call earning to give twenty two good not just to your dahna kleber, but your ability to donate yes, choosing a career path that enables you to donate and target versus choosing a career path in the nonprofit ngo sector. That’s exactly like all right, all right. And i think often you, khun, you know, you’re able to pay for several charity workers with your donations, depending on sorts of opportunities you have available to you. You, uh you make the point, i think. Very eye opening that the average reader of this and certainly everybody in the u s everybody in the u s is the one percent that we have come to reviled through through the campaign, you know, the campaign against the one percent, um, that started he really here in the city, we’ll make that make that point for us about all of us being the one percent, yeah, so normally when people use the one percent provoc furling domestic inequality on going to people who are abuzz about three hundred fifty thousand dollars per year on domestic inequality is very extreme, and i’d like to see currency like the uk and us have a much more equal distribution of wealth. No, uh, it just pales in comparison to the scale of global inequality and, in fact, to be in the richest one percent worldwide, then you only need to be earning about fifty thousand dollars a zone individual post tax on. Certainly everyone in buy-in the u s is at least some of which is fifteen percent of the world’s population. So even people that we think is a very poor living on the poverty line in the united states, a stealing of its fifteen percent of the world on again piece a ll these figures are already taking to account the fact that money goes much further overseas. What’s called purchasing power parity adjusted on board, and i’m going to go to doug and dale that you will explain it, but i think he did it’s already adjusted for the difference of cost of living across across the different countries. That’s exactly why on dh so what this means, i mean it since it’s easy to see these figures and feel sadden to the floor, i actually think we should flip it around and think, well, actually, we could have this amazing opportunity. So by luck of being born into a rich country, you’re being able to move to a rich country where among the just people in the world on dh, that means we have an incredible power to do good just by transferring in hawaii is effective way some of those resources to the poorest people in the world and using some of the literature from happiness. Economics uh, i give estimates about just how big an impact should we expect that to be? And they call it the hundredfold multiplier. So even if all you were doing was literally just making yourself for the buy one dollar, making some very poor people in the world richer by one dollars, you would be having hunt. That money would have one hundred times the impact in terms of people’s well being. And so it’s. This extraordinary opportunity. We have startling, you know. I love yeah, okay, thank you for explaining that was a very uplifting comment and our explanation and i overstated it is there’s. Not everyone in the u s is in the one percent, but even those at poverty level in the u s are in the richest fifteen percent, askew said thank you, it’s, very startling. Dahna but we just have again about two minutes before before a break question number four is what would happen otherwise what’s going on here, so here the crucial issue is come the difference you make up the difference between the good you do and what would have happened, even if you’d not acted as you did. So one example is that’s relevant to non-profits i think is if you’re fund-raising so suppose you raise a million dollars in a fundraising campaign, you might think, oh, the amount of good i do is just the value of that million dollars from my charity, but you’ve got to think about what would have happened otherwise, how much of that money wood have been donated to some other charity, even if you do not run that fund-raising campaign on dh if it were the case. That it would all just being donated to some other charity on on the travel team is just as effective as you going. Actually, this fund-raising campaign had no impact at all. And some arguments for thinking that there is often the case over those charitable giving remains just two percent in the u s state. They fixed it that for quite some time, certainly i think we’ll seek peace. The effectiveness of many fund-raising campaigns, partly. You’re just taking money away from kayman other charities. All right, let’s, let’s. Take that break. And when we come back, will and i will continue talking about the theory of effective altruism and its lessons for your non-profit stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they are levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz if you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Very interesting that that that drop was by dr robert penna who’s. Been a guest on the show. I’m going well, i’m not going to give you a chance to explain, but direct people to the bookers. We want people to buy this book for a lot of reasons, but one of them is will has has a commentary on something that ken berger, who has also been on the guest, been against multiple times, actually, former ceo of charity navigator he’s been on many times. Bob bennett was on once, i think just once on dh will have some commentary on on article that burger and penna wrote and, well, i hope you’re going to forgive me. I gotta leave it there because i don’t have time to go into it, but it’ll it’ll be increased demand for your book. Okay, okay. Okay. Yeah. Did you notice that i did not choose that drop? The producer chooses the drops, so i did not put that in to be provocative to you. So please don’t think that. Okay? That’s. Just purely coincidence. All right. So our fourth question. You know what would happen otherwise. So where’s a lesson that we can draw here for for non-profits before we move on to the fifth question, yeah, so one, like i said, was thinking about, you know, if you’re running a fund raising campaign, how much of the money would have been no need to be other ways if you can find to track that another is in terms of the impact and how you’re measuring the impact you’re having. So an example, i gave us a the scared straight program, very popular social program in the us, where juvenile delinquent skin taken to prison for a few hours to scare them out of a life of crime on dh on its face, it might look like an effective program because the juveniles go on to commit fewer climbs, that he had been committed in the past. So you might think, oh, therefore, the the program was effective, but that’s not thinking about what would have happened otherwise. And in fact, when the program’s being tested, it seems to increase rate to criminality. So if those juvenile delinquents hadn’t been taken on the scared straight program, they would have gone on to commit even fewer clients. Yeah, and that’s, obviously crucial it’s a program that’s actually doing harm for society. In fact, one estimate put suggested that for every dollar invested in the program, society bore the cost of two hundred thirty dollars as a result of increased canals. Startling, yeah, and scared straight has been the subject of cable tv shows and lots of popular press and yeah, remarkable. Ah, yeah. All right. Due to time, you know, we have tio we got to move to our our fifth question. What are the chances of success? And how good would it be? Great. And this is away toe compare very concrete ways of doing good. Like i was talking about sleeping bad net. So the women children with things are more than certain, like lobbying for political change or time expiate societal norms shift on dh you might think, oh, it’s, just impossible to make these comparisons unquantifiable but i think that’s too hasty on dh. So i think that you, khun, make progress on this by using the idea of expected value which is this idea looking at the probability of success and looking at just how good would success b on dh then you multiply those two together and that’s. The expected value. So if you’ve got a one in a hundred chance of saving one hundred lives, uh, i meant at least as good as you know, a guarantee of saving one life right point. Zero one times one hundred that’s like one in a hundred chance of saving a hundred people. Good as a guarantee of safe. What so, from one hand on dh flew this. I think you can start at least get a laugh. Comparisons of how good certain sorts of systemic change. Operations are i give one example again on a personal level of someone deciding whether to earn, to give, for deciding whether to go into politics and with her we look at what the odds of her successfully becoming an aunty or in the cabinet ministers in the uk come and then secondly, time looked like, well, if she were that successful, just how much of an impact would you be having on dh using this? We got conclusion, but it was likely that she be able to do an awful lot more good by becoming a politician, and i just kind of going to give him donating her the kind of concrete, measurable challenges on. So i think there’s, like power their toe have a more vigorous, reflective way of thinking about in a systemic or lower probability, but hyre upside change versus more concrete, measurable ways of doing it right. So to not fear that which has a low probability but which has an enormous pay off exactly was the smallpox eradication was that? Well, actually, no, you make a point that there was already some political will behind that, so that wasn’t deemed to be a very small probability of success at its out at its outset, was it? I think it probably waas was don’t know looking had ever been eradicated before on so it’s still, i think, would have seemed like a long shot on certain people. Marchal we did manage to achieve it. But again, yeah, even supposing that had just seen they thought, okay, this is only a ten percent chance of this working off center given, given the size of the how good the outcome would be, it would have clearly still being very worth doing. Yes. And so i think a lesson for non-profits is to not fear those low probability but very high payoff programs and work that’s what being effective, um, does not necessarily mean only doing things where you can quantify and a short time period, the impact you have it. Yeah. And of course in leading to the second, which leads directly into the second half of your book, which we don’t have time to do, we do another hour for that. But the concern about too much distraction and overemphasis on ceo pay and proportion of revenue that goes to overhead administrative costs those those those things are, i think you call them distractions. Yeah, i think that’s exactly like when you’re thinking about giving to a charity. You know, it’s just in the same way as if you were buying a laptop. You don’t care how much tim kirk is paid as a ceo. You don’t care how much apple spends on its administration costs. You just care about the quality of the products and how much that costs. I think we should all play the same to the case of champion. Brilliant. We have to leave it there. Well, thank you so, so much. Thank you. Thank you. My pleasure. The book is doing good better how effective altruism can help you make a difference you want to follow will on twitter he’s at will mccaskill next week i’m working on it. It might be an innovative way to pay your frontline fundraisers. Incentive pay if that’s not next week. It’s coming soon. I’m working on it. But next week will be great anyway, whatever it is. Of course, if you missed any part of today’s show finding on tony martignetti dot com, where in the world else would you go pursuant? Full service. Fund-raising you’ll raise truck loads more money, and i’m not talking about to axl avis rentals that get your kids back to college. I’m talking seven or eight axel platforms and flatbeds that carry wide loads like prefab houses and culverts filled with money. Pursuant dot com. Our creative producers claire meyerhoff, janice taylor is line producer today show social media is by susan chavez, susan chavez, dot com and our music is by scott stein. Thank you for that information, scott. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff to sort of dane. Toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell you put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for August 7, 2015: Labor Law & IRS Helps Your Marketing

Big Nonprofit Ideas for the Other 95%

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Tom Wassel: Labor Law

Tom Wassel

Attorney Thomas Wassel, partner at Cullen and Dykman, says nonprofits often make mistakes around employee versus independent contractor (it’s not enough to pay them by invoice!) and when bringing in volunteers and interns. We’ll keep you on the right side of the law. (Originally broadcast on June 6, 2014)

 

 

Yigit Uctum: IRS Helps Your Marketing

Yigit Uctum

Yigit Uctum is a CPA with Wegner CPAs. He’s got ideas for using your IRS Form 990 in your marketing. See, it does have a purpose. (Originally broadcast on September 12, 2014)

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d grow a ganglion cyst if you handed me the thought that you missed today’s show labor law attorney thomas was cell partner at cullen and eichmann says non-profits often make mistakes around employee versus independent contractor it’s not enough to be paying them buy-in voice and when bringing in volunteers and interns, we’ll keep you on the right side of the law. This was originally broadcast on june sixth last year, and iris helps your marketing heat coach. Tomb is a c p a with wagner cpas. He’s got ideas for using your form? Uh nine ninety in your marketing. It does have a purpose that was originally broadcast on september twelfth. Twenty fourteen so today, it’s law and taxes which on non-profit radio are never boring on tony’s take two. Start your plan e-giving here responsive by pursuant full service fund-raising you need more prospects, they’re smart technology will find them pursuing dot com here is tom marcel and labor law. I’m very glad that subject of labor law for non-profit springs tom will sell to the studio. He’s, a partner in the law firm cullen and dyckman in garden city, new york. And in new york city, he’s been advising employers on a wide range of labor and employment law matters since nineteen eighty three. He is president elect of the long island, new york chapter of the labor and employment relations association. Thomas l welcome to the studio. Nice to nice to be in your studio, tony. Good to see you here. I’m glad we could do it face to face. So employees versus independent contractor, it turns out, is not enough to just pay somebody buy-in voice. And then, while love they’re they’re an independent contractor. That’s absolutely enough if you want to get into trouble. But it’s not enough if you want to do it right. Okay, basically, whenever one person is performing services for another person or another company, the presumption is that there are an employee and that with everything that that entails, including federal taxes, state taxes, worker’s compensation benefits, unemployment insurance benefits, employee health benefits, things like that in order for them to be classified properly as an independent contract that there’s a number of tests that they need to meet and if they don’t meet those tests and accompany miss classifies employees big trouble with the department of labor. Okay, we’ll talk about the misclassification ramifications, and so now we’re talking about federal and state, the the where where is this test? This test is from the i r s and then and then well, is that the eleven points is that from the irs? Absolutely the irs the internal revenue service has an eleven point test, which is used for determining whether or not you have to take out taxes from people’s wages, okay, but every state also has its own version of the test. They’re they’re pretty similar, but in terms of whether or not you need to contribute for worker’s compensation benefits or unemployment insurance benefits, and they all apply pretty much the same type of tests to determine the employee status. Okay, so it sounds like you’re in pretty good shape if you’re following the irs test, which we’re going to talk about, but you still need to enquire at the state level or or you’re not, because you’re not a hundred percent safe if you’re doing. Following just the irs that’s, that’s absolutely true in other words, each state can have its own rules and merely complying with the federal law that that’s fine in terms of federal taxation. But certain states have have stricter rules with regard to treating people as independent contractors versus employees. So you need to see counsel in the state in which you practice. I practice in new york, so you know, my comments about any law would be limited to anything in new york state and federal law. Okay, we’ll stick with the federal with the caveat that you should check the state level, but you’re on your you’re well, on your way if you’re if you’re complying with the irs regs, i imagine, absolutely okay, okay, so are we these these eleven items? Eyes is basically around the relationship between the employed, the non-profit and the person doing the work. Absolutely the key elements in the test without without trying to go over check checklist abila talk on some of them were good, some of it’s, a degree of control that thie and i’m going to go. I’m going to use the term employer here, even though we may. Say it’s a contractual relationship, okay, but no, we’ll say or the employer of the company, the relationship between the company and the person performing the service is in an employment relationship. For example, the company tells the employees where to work, what time to show up what their duties are? Ah, and what do they report to who they’re going to supervise if they’re going to supervise anybody? Things like that in a relationship like that that’s that tends towards the employer employee relationship as opposed to an independent contractor for an independent contractor, you basically say here’s the job, here’s here’s, what i want you to accomplish, maybe cem general guidelines do it when you think it’s appropriate, although there may be deadlines set, but i’m not going to tell you how to do it. I’m not going to supervise you on a day to day basis. I’m not going to provide you with the materials to do it. You do it on your own and i’m simply going to pay you a fee, which is another important distinction there the fee basis versus an hourly or salary type basis? Okay, we’ll get to that. You you touched. On something that i want to explore a little bit, the place where the work is done. So you you can’t have the person always coming to your office to perform the work, know that you can’t have the person doing the work in your office. But it really that would depend on the nature of the work. For example, if, if you if you have employees doing the same work, and now you’re going to bring in somebody else from the outside to sit alongside your employees and do the same work, well, that’s an indicator not not it’s, not a single point test but it’s, an indicator of an employer employee relationship. Now, if this person has his or her own business on the outside, has business cards may work from more than one company at the same time, or one after another on it, since you’re simply hiring that outside company to perform services for a limited period of time, well, that it tends to lean more towards the independent contractor relationship. How do we balance these eleven? Which we’ll get into some detail about some of the others too? But is it ah, like majority, if you have, if you have six out of the eleven year okay, andi it’s going to go one way or the other based on a majority? Or how does it work? Well, there is no bright line test. Those lawyers like to say, i think to some extent you apply the duck test if it looks like a duck and walks like a duck, and quacks like a duck, it’s a duck it’s very fact specific and a trier of fact, whether it would be through the department of labor or worker’s compensation board or in a court of law would look at all of these factors and say, well, okay, the control factor tends to lean towards employees, but the independent company factor tends to lean towards independent contractor and way all of these factors together, and then come up with an answer. Okay, so these eleven points are are the things that iris is going to consider? This is what they’re going to look at, and they’re going to put it all together. And they’re going to make a decision. Absolutely. Okay. And i guess it would work similarly at the state level. Like when you mention department of labor. We’re talking about the state department of labor could be state of the state or the united states department of labor. There’s both and and they’re very interested because independent contractors aren’t entitled to overtime or minimum wage or anything like that. You you pay them a fee or you pay them. You pay a company a fee to do something and that’s. Fine. But if their employees and they work more than forty hours in a week, they’re entitled to overtime. Yeah, we may have time to get more into that. Right. Okay. Um, i think we will. Actually, um, what are some of the other side? The other factors in these in these eleven points? Well, as i mentioned it’s the ah it’s. How people are paid. Yeah. That’s a good one. Sorry. Let’s. Talk about that one. The fee versus fee versus salary. Right. Well, typically, an employee may get an hourly wage. May get a weekly salary. It’s generally, the relationship is often not always but often sort of. Open ended that is to say, we’re going to hire you, not necessarily for two week barrier or until you finish this job, but we’re going to hire you as an employee and keep you on, but we pay you on a pay check. Ah, as opposed to an independent contractor who would normally be paid through some voucher system or through through ah, obviously issuing a ten, ninety nine, which is the tax form for independent contractors and might be in a lump sum. It might be in regular payments, but it’s not based on number of hours worked or anything like that that again, depending on how you structure the deal, that would tend to lean more towards employees or more towards independent contractor. What about? I think you mentioned giving someone the tools to do the work so you shouldn’t be giving them ah, laptop tto do the work or or other things or certainly office space dedicated in the office? I mean, that’s tending to look like employment, right? When you’re giving them that stuff? Absolutely. If i say, come into my place of business and i’m going to give you everything you need to do. The job and you don’t have toe put anything on the table other than what i give you that’s the hallmark of an employee, as opposed to an independent contractor who brings their own knowledge, skills and tools to the table and does the job that you’re paying them to do. We’ll go out for a short break, and when we come back, tell marcel and i’m going to keep talking about this and then we’ll get into volunteers and interns, and then i believe we will have time to for overtime for employees you’re supposed be paying your employees overtime. Do you maybe want to turn this off? If you’re listening in the office on monday, only the bosses want to hear this. We’ll get into all that stay with us, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked. And levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Dahna welcome back to big non-profit ideas for the other ninety five percent. Let’s, send some live listener love arco, idaho and orlando, florida live listener love to you very glad you with us let’s, go abroad! Seoul, korea manu haserot, islamabad, pakistan i’m sorry. I don’t know how to greet you in, uh in is it pasha pashtun? Passion is that i’m not sure what, but live listener love to you in islamabad, irrespective of how i would say it in your in your tongue, in your language bonem changing china, always welcoming the chinese lots of listeners. Ni hao, nagoya and tokyo, japan sending you konnichi wa and there are others we’ll get to them kuwait also, i wanted to get to kuwait. Um attorney thomas l let’s see if you’re if you’re the person who’s doing the work is getting their income from a bunch of different places. Is that that’s that’s? One of the factors, isn’t it that’s, clearly one of the factors, and and that would certainly militate or tend towards a finding of an independent contractor relationship? If you hire a company, the company may have its own letterhead may have its own invoices may have its own business cards may have an ad in the yellow pages for those of us who still actually use paper yellow pages or maybe a gn internet list thing nowadays. So if you hold yourself out as an independent company and maybe even filed company tax returns on have a company workers compensation policy, things like that that again would lean towards the independent contractor relationship rather than employees. If you are ah found by the irs to have misclassified people doing the work, would you expect that the irs is going to report to your state department of labor that they’ve found a misclassification? That’s, that’s a really good question, and i get asked that those kinds of questions a lot from lots of different employers, i tend to represent employers, and my understanding is no, they don’t necessarily do that. That particularly if you settle the case, the words that come to you and say you messed up, you need to pay x amount, and if you settle it voluntarily, they’re not going to go broadcasting it to the world so that there could be more agencies to come and knock on your door, because that would discourage you from settling in the first place that’s not to say that other agencies won’t find out about it. And certainly if the case were public, if you would have to go to court, which is a public record and other agencies saw that they could be knocking on your door as well, where do you see employers messing up? Well, it’s again, it’s the any of any of these factors will any or any role these factors? I have clients, and obviously i’m not going to mention names. Uh, i brought you for so it’s um, provocative, the name dropping. All right, i thought i’d like to keep practising law for a few more you’re not retired, they yeah, i have i have clients that have they’ll bring people in and they treat them as independent contractors and they say, well, they’re only going to be here for two months. I’m hiring them for a special project and i say yes, hiring see, that was the key word there on it doesn’t matter if you’re hyre it is a temporary employee or a permanent employee that’s one factor, but not not controlling temporary employees, their employees, so you have to treat them as contractors, and i’ve had a number of audits fromthe state workers compensation, border unemployment insurance division that come in and say you’re not paying premiums to these people because you’re not treating them as employees. Pay up. What? What are the penalties let’s talk about the federal level? What would you expect from the irs if ur misclassifying? Well again? In most cases, if if you own up to the to the mistake, you’ll certainly have to pay what’s owed but safe for the i r s not only will you have to pay what the employers share of the taxes wouldn’t really be, and they also have to pay the employees share of the tactics so security taxes that should have been paid exactly pay both the employer and the employee because the employer messes up, the irs isn’t going to go to the employees and say, by the way, some of that money you got, we want you to give some of it back. It’s, the employer’s responsibility to properly pay the employees. Okay, so the back taxes that were owed, what else? What else might be expect? Well, there, there could be civil penalties involved to or if it was done knowingly over a long period of time, with no knowing that you were violating the law usually second or third offenders, there could be some more severe penalties involved as well, you’re always welcome teo disagree with young arrests, right on contest there, their belief that you’re misclassifying absolutely, you know, just just cause the irs says so doesn’t make it so. But the presumption is that these people are employees, right, and it’s up to the employer to prove based on the law that these people are actually independent contractors. So if you if you want to fight them, you better have a pretty good case. Let’s move teo volunteers and interns what? What are what are non-profits often getting wrong around these? Well, the good news for not for not-for-profits we call them not-for-profits in new york, but non-profits same, the good news for non-profits is that you’re allowed tohave volunteers in the in the in the in the for-profit sector, you basically can’t have volunteers. Anybody who does work for you has to be paid, but in the in the nonprofit sector, you can’t have volunteers, but there are some rules about that as well. The work that’s being volunteered for can’t be the same kind of work that’s otherwise being done. In other words, you can’t have a paid clerical person sitting at a desk and then have somebody else come in and say, well, i’m going to volunteer and i’m going to do the same work sitting side by side the paid pearl really? All right, so let’s, let’s taken example of that suppose closed. You have employees that are preparing mailings. You’ve got a five thousand piece mailing going out and you don’t hyre ah, male house, you’re doing it inside and you’ve got people stuffing in printing, stuffing envelopes, putting stamps on, and then you bring some volunteers in to do that same work side by side with employees. That’s that’s, not a volunteer. I’d be very concerned about that. If i was the employer and i if i was their attorney, i would be tell saying we need to take a long, hard look at this because again, people sitting side by side, some people are being paid. Some people are, quote, unquote, volunteering very dangerous situation, even if the volunteers volunteered. I mean, even if they walked in and they love the mission, they’ve said, i want to help you. How can i help? And you said, well, we could use ten hours on, you know, over the weekend to put this mailing together well not-for-profits tend to be generally charitable, religious or religious organizations and the servant public purpose and that’s why they’re allowed tohave volunteers to some extent, but to the extent that you’re basically just doing the same work as other employees and saying, i don’t want to get paid for it, the law doesn’t really sanction such things. Oh, my, okay, i got to take a little tension because you mentioned for-profit companies, and i’m interested in that on the intern side. What about all the unpaid internships that are coming right now? It’s, it’s, summertime, what about those? Well, and you read about them all the time in the paper about the irs or the part you read about them in the new york journal? I don’t not seeing it in the where i’m seeing in popular, more more general press well, you get for-profit ce are allowed to have interns, but not that you can’t just but but i had on somebody and say, hi, you’re an intern, you’re going to work for me and you’re not going to get paid that would be violating the minimum wage laws for, among other things, but somebody can provide an internship if under certain circumstances, if they’re getting some sort of academic credit from an outside institution, if they are getting some sort of actual training from you that’s not specifically tailored to your organisation, but but taylor to their field of study, if they understand from the outset that they’re not going to get paid and that’s an internship also, it has to be a relationship where i understand from the outset otherwise it’s indentured servitude you tell them you’re getting gonna get paid, then they don’t they don’t see a paycheck. That’s ah, there’s got okay. That’s clearly got to be rolled. Believe it or not that’s that’s what? I passed that spelled out there. They have to understand that somebody’s done it. Yeah, all right, on. And also, they’re supposed to actually, because they’re an intern and learning from you, they’re supposed to be, if if anything, and impediments to the business not ah. Bonus to the business. In other words, if the business says we’re going to hyre fifty interns to do all sorts of work for us and make money for us that’s not really a bona fide internship, the purpose of the internship, the primary purpose is to give training to the intern, not to make money for the company. And if it’s really a benefit to the company that’s one of the factors that will be looked at to say these air not truly entrance. Okay, thank you for taking little digression in tow. For-profit i love it, you know, you you have these answers on top, your head man xero no notes, which i admire, i don’t like i don’t like notes, really? I have notes, but it is just off the top percent wonderful. I’ve been doing it for thirty plus years. I know you start to learn it if that helps. Yeah, yeah. So let’s go back to the non-profit side there are so the general rule is that you can’t have unpaid work as volunteers, but then there are these exceptions that we were starting to get into right if it’s a bona fide organization charitable. Organization and people are truly coming and say, i want to lend a hand to do you were having were having a blood drive or we’re having a a special event, and i’m a community member i’m going to come in and volunteer to give some of my time to help you that’s a true volunteer, but again, if if they’re volunteering simply to do work that the company not-for-profits would otherwise be paying for that’s a problem, employees of the not-for-profits basically can’t volunteer to give away free work. That’s interesting. I wonder if that comes up much. I don’t know. Well, if you see it well, i haven’t seen it, but it’s addressed in a number of decisions or regulations where somebody’s tried it. Yeah, obviously what’s in there? Yeah, right. That’s. Interesting. Okay, if you haven’t, i’d say you have an employee working for enough for-profit and and and there’s some child care. You’re going to sit with some child kind of simple. I don’t want to use the term baby sitting because that sounds majority, but some sort of ah monitoring situation, which is not within the normal scope of that employees work. That might be okay for a volunteer for the employees, but certainly the employees can volunteer to do additional work that employees already getting paid for. And where do you see non-profits making mistakes around the volunteer and in turn, well, i get calls from from some of my not non-profits and so, you know, we’ve got we’ve got all these people are in here and, you know, they’re here for, you know, ten or fifteen hours a week doing all this stuff, and i say, really, what’s your first question was where something well, i say, well, what are they doing? Art? Do you have other people that you’re paying to do the same work? And they’re working side by side? Are there are these people already employed by you? Because if they are that’s major red flag on dh again, if they’re duplicating or substituting their substituting for paid employees, that’s, that’s a problem? We’ve got somebody who’s out on a totally leave elearning leave a family medical leave act type of leave, so they’re gonna be out for twelve weeks, so we’re gonna have a volunteer filling for twelve weeks, okay? Do you have a sound of a klaxon in? Here or, you know piela only like that. But that’s just my voice is all we have is scary enough. Thrill enough weak enough as it is. That’s very bad. So paternity leave maternity leave. You can’t have a volunteer filling in. You’re basically saying, i’m going to have somebody do the same work as a paid employee, but i’m not going to pay them. No lost don’t let you do that. All right? I think that’s very interesting. All right, so what do we do, teo? To remedy this. So when your clients are then calling and there, then finding out in this call that they’re they’re running afoul, what do we do next? Well, i tell them aside, i’m obligated to do as an attorney. You should change this and you should start treating people correctly going forward because every day that you’re in violation of the labor laws or the or the tax code is is a new problem. If you change things today or tomorrow and start treating people properly, pay them, then you don’t really have a problem. And by the way, all you have to do to comply with most laws is pay minimum. Wage and you know you don’t you could have people have clerical people making fifteen dollars an hour. I need somebody to fill in, and i’m just going to pay the minimum wage. You can do that, you just can’t pay him nothing. You can’t have them volunteer if they’re not truly bona fide volunteers, can you work out some alternate form of compensation besides, besides money? Like maybe they get some benefits of services from the organization, i guess sort of a barter arrangements, but i’m thing thinking of is that is that possible barter arrangements are legal, but their taxable i don’t represent any barter companies, but i happen to have a close friend who’s involved in a bartering company, and i know that when party a’s trading goods or services with party be, both sides are issued ten, ninety nines and and the company, the bartering company, will report that to the irs. So if you just say instead of paying you seven twenty five an hour, which is the federal minimum wage, it’s hyre in new york state and a lot of other states, but instead of paying you seven twenty five an hour for forty hours, which is with two, two hundred ninety eight dollars a week. I’m going to give you two hundred ninety dollars, worth of free food, that’s that’s a taxable event and frankly, it doesn’t comply with the law. The fair labor standards act, which is the federal law that requires people get paid, requires that you get paid in cash or the equivalent of cash, not in goods and services they’re certain deductions allowed, but not completely excellent. Now we’re talking about federal and state law here, a cz well around the volunteers and interns, absolutely okay, so we’re talking mostly federal, but with the same qualification you need to check about check what the standards are in in your state are you? Are you still pretty well on your way to compliance? If you’re if you’re complying with what the irs requires, like like we said over on the independent contractor side e, i would say, you know, qualified lee, if that’s a word, if you’re complying with the federal rules, you are more than likely quality complying with state rules, but i certainly can’t give that as a guarantee without taking a look at the state rules, understand? Okay, let’s, spend a little a little time. We’re just a couple more minutes on overtime for employees. What is the problem here that you see? Big problem is that certain employees aren’t being paid overtime because employers think they don’t have to. And the biggest fallacy, the biggest myth that i see is and and employers and employees both believed this is that if you paid a salary, you don’t get overtime that’s not true, you need to be paid a salary in order to be considered exempt from overtime, but on ly, certain employees performing certain duties are exempt from overtime the main ones. I don’t talk about those one of those executives, administrators or administrative xero and professionals, so if you’re ah not for-profit ifyou’re ah, counselor, a psychologist, psychiatrist, a professional you’re not in your pay and you’re paid on a salary you’re not entitled to overtime, but you may be a highly highly paid administrative person who works closely with management. You may be exempt from overtime, but if you are a lower levels let’s, say, clerical person lower simply on the orc chart. Not in terms of your worth, but and you’re you don’t. Have it a lot of discretion and control doesn’t matter if you paid on a salary you’re entitled to overtime. If you work more than forty hours in a work week and that’s not waivable, you can’t agree not to take it. You can’t enter into a contract dipped in blood notarized doesn’t matter. You have to get paid for all hours worked at time and a half and not less than time and a half. Pay attention to the labor law. Thomas l, a partner in the law firm of cullen c u l l e n and die kayman d y k m a n in garden city, new york and also in new york city. Thomas l thank you very, very much in my pleasure mine as well. Tony’s take two and irs helps your marketing coming up first. Pursuant, they do full service fund-raising from web based tools for most of our audience small and midsize non-profits two on site campaign counsel for organizations that need that pursuance ah, prospector platform finds donors in your database who are ready for upgrade these are the people who may be giving you twenty dollars a month, and they’re ready to give one hundred a month, or the twenty dollars, a year. You know they’re in there, but they’re not so easy to find. Prospector platform does that it finds thes upgradeable donors so that you’re focused on the people that you should be spending the most time with not people who aren’t willing and able teo upgrade. Therefore you raise more money. You find your upgrade prospects who are hiding in plain sight. Prospector platform is at pursuant dot com my video this week is start your plans giving program here there are lots of reasons why charitable bequests, which our gift in wills are the most popular planned gift. Ah, i tick off a bunch of reasons that make request marketing the way to start your plan giving program and for a small shop that may be where you stop perfectly respectable it’s all in the video and that is at tony martignetti dot com that’s tony’s take two for friday, seventh of august thirty first show of the year here is heat, coach, tomb and irs helps your marketing you touch tomb he’s, a senior manager at wagner cps, he has his mba master of accountancy and is a certified public accountant. He’s also a certified fraud examiner, he works exclusively with tax exempt organizations and oversees the firm’s form nine ninety nationwide preparation practice eat manages wagner’s, new york city office they’re at wagner cps dot com he’s here in the studio to talk about the irs and how it helps your marketing. Welcome to the show. Thank you. Thank you for having me here. My pleasure, it’s. Cool. Glad you’re in studio um, the form nine ninety this is i thought this was strictly a burden and something to be not avoid it. We can’t avoid it, but there’s something to be done and kind of put in the closet. You don’t think so well, you’re right. A lot ofthe organization leaders thinks that it’s a burden and actually it’s it’s a great opportunity for organizations to show the world that all the good things that they’ve done in the in the year, and then it’s also a good opportunity for them. Um, tell the words how validate their run and in the past this forest scene, justus the farm files it tires and on ly to be shown ah potential donors or anybody coming to your office and basically asking for it. And now it’s vital they available on the web, especially the most common is the guide star. And because it’s out there it it gives an opportunity for organization to the marketing tool ok, and not only guide store, but state attorneys general, a lot of them have them. Can a lot of organizations put the nine ninety on their site themselves? Yes, it’s a sort of transparency, for example, in new york every not-for-profits lee, just with new york that files annual report with the state off new york they’re nine ninety, along with their financial statements, are on their website. So your advice is to think of this as a marketing tool it’s an opportunity? Yes, so if you see it as just a burden, and as most organizations currently do and don’t get enough attention, it can potentially hurt you. So i think about is some organizations for some, organ says is true that the nine nineties seen more than they’ll annual report, but they spent all the time and energy on the annual report make it perfect, but they only spent maybe a fraction off the time to get the nine ninety ready for filing, and we’re gonna have some. Time to talk about this. But you even suggest that people beyond accountant’s contribute to the nine. Ninety their final way. We’ll have a chance to talk about that. That’s. I love that advice. Okay, let’s. Just make sure that everybody understands what we mean. Nine, ninety, there are there are three nine nineties and you’re the expert. So when were you acquainted with the three? Yeah, the. Depending on the size ofthe organization, the organizations can file three different ninety forms. If they are under fifty thousand dollars in revenue. What they can do is they can file a form called nine ninety and which is also known as the postcard return and it’s, just basic information and a statement saying that the revenues were less than fifty thousand dollars. Okay, and with some states like new york, if you are over twenty five, then you have to file the night. Nineties eve, which is the next step. So organizations that are in revenues under two hundred thousand and in assets under five hundred thousand, they can file this form nine ninety easy, which is a shorter form. And the larger organization about the threshold can fire. They have. To file the form nine. Ninety, which is longer so just like we have individual ten forties and ten. Forty easy. Exactly. Nine. Ninety and nine. Ninety easy and then also the nine. Ninety n write really small for the under fifty thousand dollars in revenue. Right? But you raise an interesting point. Sometimes. It’s state regulations that govern which nine. Ninety you have to submit is that is that right? Could you mention new york? Yeah, a certain threshold for the easy. Right. So you have to look to your state and also to the i r s exactly. Okay, exactly. We’re not talking about the nine, ninety filing requirements here. Just i digressed a little bit. We have talked about the nine, ninety in the past. Especially with with jean takagi. So you could find those shows in the past. But we want to focus on the nine, ninety as a marketing tool. And part of your advice is that even if you’re able teo file the shorter form, you might want to do one that’s the next level up. Exactly. It depends on the purpose ofthe how you’re going to use it. For example, if you are a small organization under fifty thousand dollars. You may want to file the nine. Ninety easy to get your nine ninety on guidestar. So or ah, a lot of foundations, for example. They would like you to stop mitt at nine. Ninety easy or a nine. Ninety with grant applications. And, um, that’s. Another reason why you may wanna files piled the longer form in this case. And if you are ah going after donors and even if you are a small organization, if you can show that guarding all these good covenant practices and all these other things is just like, well, run is a large organization. I think it’s also helps it, but it’s getting funds. But if you do not have a purpose, i think it always cost more time and money to file the longer form. So i think it has to be ah, i violated in for individual circumstances. Fair enough, but something to consider. And i just love the different perspective is what i wanted to have you on the show. Different perspective of the nine. Ninety that it’s, you know, as we said, it’s not just no longer just buried anymore, but to look at it as a zoo marketing tool and therefore has to be consistent with all your other the what is the traditional marketing tools, right? Exactly? Yeah, for example, you don’t want to confused the word with sending mixed messages if your annual report is saying one thing and if you’re ninety saying another thing than it confuses people. So that’s one ofthe reasons why certain parts ofthe the nine ninety should not be done prepared by the countenance. It should be prepared by people who is also preparing other other marketing materials. Excellent. Okay, so let’s, get into some of the different place is in the form nine. Ninety, where you see marketing opportunities, what’s the you like thea program service. Accomplishments? Yeah. Where? Where is that? Where will people find that? On the night that could be on the second page off for my love. I love that you’re a nine. Ninety expert. You he doesn’t. He does not have the nine, ninety here in front of him. Which is what, like seventeen pages or something leaves twelve o on the schedule. And then the school was one of my many more starita he does not have a nine. Ninety here in studio with me is so when i asked him, like, what section is it? Andi knows the page, so i okay, you have the expert here, all of that. All right. So, um, you know, your your practices nine nineties. I love it all right. To the program. Service accomplishments. Your program serves accomplished. Mons to page two. Part three. It’s beautiful. Basically, organisations get the chance here. This is like the free marketing or pretended to tell the world the all the great things that you have accomplished in the in the past year and latto off times despite tires. Instructions. This is one place iris helps you market, as you mentioned, is in the instructions i response you to be specific. They want you to use non financial data, but a lot of organizations just they see there’s a burden. So year after year, they repeat the same thing. And the and the nine ninety preparation is buried in their finance department or of the outside consultant who’s doing it right. And they just want to know when it’s done exactly what you can’t fill. You need a number for page four line. Ninety three i don’t know, like, you know, you probably rolling your eyes. Oh, my god, what an amateur question ninety three’s not on page four, for christ sake, but that’s just the thing is just buried until it’s ready for signature basically right? It’s? Not so who? So we can have program officers doing the program service accomplishment section or something like that, right? So basic, the its funding to say this take like a food pantry. It’s one thing to say that you have served meals to low income people in the community and it’s another thing toe give some more specific you can say piela, sir, different fifty thousand different people eighty thousand meals during the years, so it gives more, more basically more impact. And people are seeing this on guide star and on your website. And of course, it needs to be consistent with your other marketing material. Exactly. School what? What else? What other opportunities to see in that section? So i’ll give you another example of that because, like, if you’re a membership organization, try to use it to recruit members and you fear with conferences wanting to say you spent hundred thousand dollars in this conference is another thing to say. Our conference was attended by twelve hundred people. We had sixty different sessions. You can name some off the station, including x y z. And we also had to networking opportunities again like this is anything you can tell tow people join you as a member for a membership organization. And can anything that you see that would attract donors are whoever you are trying to calm me. It’s like. All right, cool. Very good governance. There’s the governance section is this the section on the nine. Ninety relieve the governance? Yeah. There’s a section on ninety nine on the nine. Ninety deaths as out ofthe questions about the governor inspection number part part six off your nine nine beautiful love, the basically in that part, it’s asking out ofthe question some of these questions, such as, um, whistle blower policy and document destruction policy. These can be mandated by others. Other ah um pre-tax sarbanes oxley. Examples on the other set is dahna lorts state law, right? And new york will start mandating certain certain policies there as well. And some off thes policies are very easy to add up. So their templates out there it’s not a huge burden, and i encourage every every organization, if do they do not have a policy out there, just go look for a sample adapted and checked the box yes to show that they’re they’re well, well run and well covered and thiss foot reduced the potential all at risk and it’s also important to use that affection toe basically solicit new board members because one off the users off this maybe perspective what members looking at your nine ninety to see if this is our organs and joe, i want to join this organization, are they so they know what they’re thinking? It might be exposed to any risk by joining terms. All right, we gotta go out for a break. You’re gonna do some more live listener love there’s so much i got to squeeze him in tuscaloosa, alabama welcome live. Listen, i’d love to you. I don’t think you’ve been with us before tuscaloosa welcome and jersey city, new jersey it’s, the birthplace of my my dad. He was born in greenville hospital, jersey city, new jersey, and langley, bilich british columbia. You’re back with us live listener left. All of you. We got some or stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. If you have big dreams in a small budget tune into tony martin. Any non-profit radio ideo. I’m adam braun, founder of pencils of promise. Welcome back to big non-profit ideas for the other ninety five percent let’s, go abroad with live listener love belgium children, we can’t see your city! I thought that was a pretty open society. They’re belgium, but you’re you’re blocked but welcome live listen love to you, let’s, go to china, where i send ni hao to shanghai, chengdu, korea, multiple listeners in korea, as always, including soul, anya, haserot and japan, multiple listeners tokyo, akashi and others konnichiwa and, of course, podcast pleasantries to those of you listening in the time shift wherever you may be, ninety five hundred of you podcast pleasantries to you yeah, let’s, let’s keep talking about the governance section is that this is not a free form narrative section like the program service accomplishments, it it certain parts ofthe it are free form, for example, one off the question there is, like what’s. Your policy is to review the night ninety so in there you can explain, like how what process off leaving tonight ninety like does every boardmember sees the nine ninety who who looks at it, who prepares its who reviews it and how it gets wild, the other free form part. Is the conflict of interest policy. You can have different types. And who’s who’s monitoring. It goes who’s looking at it. And another part is the determination off the executive compensation. So what’s the policy around that looking at comparables like, do you have independent comity? Looking at it and documenting this decision? There are some some freeform parts over then within governments. Governance? Of course. Right. And we have talked about, i think, all those subjects that you just mentioned with with jean takagi when we’ve spent time on the appropriate governance and oversight. So this is a perfect dovetail. Um, how about you have something about the statement of functional expenses? Where will we find that? If we if we want to go into the nine ninety, um, that would be now little people. Nine off the ninety basically and, um, statement functional expenses. I believe you covered overhead. Mitt in in your previous shows, we have the we had the three signers of the overhead myth. That was on september sixteenth. The ceos of charity navigator, guidestar and better business bureau wise giving alliance. Yeah. So basically, i want to refer to that which is a great point they made and ah, out ofthe not-for-profits are too worried about their program service percentage and that, um, that they want to put like, as they reflect, i guess, everything they can in the program, and they should know that if it’s correct, so but sometimes like it gets to a point where they wanna look at things which is more like gray and, you know, they have the natural incentive to put more into program and not in management, general fund-raising and that doesn’t necessarily reflect the truth and ah, that’s area um, it’s sophisticated donor-centric e-giving and i ninety can tell that certain things are not correct there because certain things such as an audit, it has to be a hundred percent management general, accounting and audit is that, um so i think, it’s another point important here is that that schedule is done correctly so that a potential donor funders looking at it shouldn’t question anything accurate, so get on dh that one is the key. That was the whole message of the overhead myth letter is don’t feel you have to devote everything to to program at the expense of overhead, which can be very very important. Tisbury. So you have sophisticated people looking at your nine ninety, and you’re thinking of it as marketing. Keep that. Keep that in mind. We have to. We have just a couple minutes left. There’s a part of the nine. Ninety that you call a playground? Yes, that is that. That would be schedule. Oh, that’s a place where you can put anything that an organization can beat anything they want in there, so ah, i would use it as a, um what is it called? What is schedule? Oh, called, huh? I think it’s just called a schedule a it’s, like a supplementary information thinkit’s supplementary in formation. And basically, i would encourage organizations toe explain anything that might look unusual on the on the on the nine. Nineteen. Okay, for example, let’s say if they are starting a capital campaign and in that initial year they wouldn’t necessarily have to revenue yet, but they have all these fund-raising expenses. So if they’re fund-raising expense ratio is unusually high and this might be a place to explain that they’re going through the skips, the campaign and that they they’re also informing the public that they’re doing this. So it’s another place toe to use that for that. So outstanding, really interesting perspective on form nine ninety thank you very much. Thank you for my pleasure. You duitz doom senior manager at wagner cpas manager of their new york city office there at wagner cpas dot com next week will mccaskill, author of doing good? Well, no, i’m sorry. Doing well better now doing good, better that’s the book doing good better he’ll be on for the hour if you missed any part of today’s show finding on tony martignetti dot com where in the world else would you go? I did not forget live listen love all the live listeners who are out there can’t name you by city and state were pre recorded today, obviously, but you know the love is going out to live listeners podcast pleasantries, everybody listening in the time shift over ten thousand of you so glad you’re with us and it was very important affiliate affections to our affiliate listeners in stations throughout the country affections out to the affiliate listeners pursuant, find your upgrade prospects with prospector platform you’ll raise boatloads more money, and i’m not talking rowboats or kayaks. Or doory skiffs. We’re talking three masted schooners full of money. Pursuant dot com. Our creative producer was claire meyerhoff. Sam liebowitz is the line producer. Shows social media is by susan chavez at susan chavez. Dot com on our music is by scott stein. Thank you, scotty. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent go out and degree. 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Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way, way.