Tag Archives: The Planned Giving Agency

Nonprofit Radio for July 19, 2021: 550th Show!

My Guests:

Claire Meyerhoff, Scott Stein, Gene Takagi & Amy Sample Ward: 550th Show!

It’s Nonprofit Radio’s 11th Anniversary and 550th show! To celebrate, we’ve got the whole gang together. Claire Meyerhoff, our creative producer, co-hosts. We have live music from Scott Stein, composer of our theme music, Cheap Red Wine. Our esteemed contributors are with us: Gene Takagi and Amy Sample Ward. Join us!



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[00:00:04.44] spk_0:
Hello and welcome to tony-martignetti non profit

[00:00:12.98] spk_1:
radio big non profit ideas

[00:00:15.56] spk_0:
for the other

[00:00:16.99] spk_1:

[00:00:17.62] spk_0:
percent. I’m your

[00:00:19.06] spk_1:
aptly named host

[00:00:20.37] spk_2:
of your

[00:00:20.88] spk_1:
favorite abdominal

[00:00:22.04] spk_0:

[00:00:23.42] spk_2:

[00:00:49.34] spk_1:
R 550th show, you hear the live music, It’s our 11th anniversary welcome, welcome to the anniversary show, we’ve got live music and much more of that to come. We got lots of guests and the guests begin with my co host, Claire Meyerhoff, she’s our creative producer and principal of the plan to giving agency PG agency dot com. Claire, Welcome to the 11th anniversary 550th show,

[00:01:09.94] spk_2:
Tony I cannot believe that this is the 550th show because when I first spoke to you about this show, when we sat across from each other at a restaurant and cary north Carolina, I said to you, you want to do a radio show, are you crazy? Do you know how much work it is And you were like yes, I want to do this radio show And here we are, 550 shows later. It’s quite an accomplishment. Congratulations, Tony

[00:01:16.01] spk_1:
Thank you very much, Claire. Yes, we started in july of 2010. So you and I would have been having that lunch in cary north Carolina, probably

[00:01:25.58] spk_2:
25 years old,

[00:01:27.74] spk_1:
June of 2010. There was we

[00:01:35.74] spk_2:
Were like 26, years old then, you know, we were so young Now We’re pushing 40.

[00:01:39.94] spk_1:
No, we didn’t. Claire has always been a dreamer.

[00:01:41.38] spk_2:
I love them, I’m a dreamer.

[00:01:43.14] spk_1:
Uh we didn’t know what we were doing but I knew I wanted to do it. And you’ve been the creative creative juice since the beginning.

[00:02:16.54] spk_2:
I have been every once in a while. tony will hit me up, he’ll go Clara and I need some new something, something for this. You got something like yeah, I’ll read you something. There we go. That’s my job as creative creative producer. Was mostly at the beginning to be the creative producer. And what I said to Tony at the time was I said you know what I would really just like a credit on the show that way if it becomes really successful. My name is always like in this show and that’s really what I wanted. And over the years I’ve been working with clients and they go for you know I was on this thing and they said your name.

[00:02:19.54] spk_1:
I kept my word every every show, your credit to

[00:02:23.19] spk_2:
this creative producer, Clair Meyerhoff. Yeah. Doug White said that when he was a guest he was like I was on the tony-martignetti show and then at the end they said that you were you were a producer and I was like yes I

[00:02:33.15] spk_1:
am glad that

[00:02:34.33] spk_2:
beautiful with that beautiful

[00:02:35.38] spk_1:
bass voice that he has.

[00:02:36.67] spk_2:
Oh I know he should sell it

[00:02:42.54] spk_1:
Russia, It’s like honey, it’s like a sweet honey. It’s wonderful. So what’s going on with you and the PG agency?

[00:03:27.44] spk_2:
The agency, the plan giving agency. Well, you know, I’m a creative person as my title suggests on tony-martignetti non profit radio And so I am in the creative space of philanthropy and I kind of specialized in planned giving, which tony um is a very great expert on and so I help non profits make the most out of their burgeoning plan giving programs. And a lot of times it’s just they have nothing. And I come in and I create sort of a nice back end for them and help them talk to them a little bit about talking to their donors about making a gift of a lifetime, like leaving their favorite charity and their estate plans or is the beneficiary of a retirement plan and you know, all those wonderful things in the wonderful world of plan giving.

[00:03:43.84] spk_1:
Cool. Yes, I do know a couple things about it a lot and uh, welcome the creative energy that, that

[00:04:08.14] spk_2:
you bring. Not only I, but I learned a lot from you tony that’s how we first met, because I was writing an article for something and I, you were my expert and then I said, you know, I have to write this stuff and sometimes I don’t understand. And you said, well, you can reach out to me if you have a question about something. And I did, I’d say, well, what’s this or what’s that? And you’d explain it really well. And I still remember a lot of the things that you told me at the very beginning and I use those in my, in my practice today, such as, you know, spending a lot of time trying to reach and engage younger donors and tony was like, don’t you want the money sooner.

[00:04:17.47] spk_1:
I remember you were writing that article, I remember who you were writing it for two. Yes,

[00:04:22.27] spk_2:
yes, yes.

[00:04:34.44] spk_1:
That, that brought us together. Yes. And then I knew you had a background in radio. And so I I saw your, I saw your wisdom about starting a radio show. That’s, that’s the podcast of

[00:04:52.84] spk_2:
course. Exactly, Exactly. And so you built it out really as a radio show and it’s, it’s cool that way because a lot of times podcasts are kind of like podcasting, but if you do more, if you treat it more like a radio show, it’s a lot more robust and that’s what yours is. You have this very robust quote podcast that’s really more like a traditional radio show with a lot of elements that breaks and things like that. And so it’s really a radio show rather than a podcast to me

[00:05:02.14] spk_1:
and no, no, no surprise at that because Claire Meyerhoff was creative producer. So you, you coached me along and I had some nodules to copy like I was like the car talk guys and uh, but yeah, you were instrumental and help me put some of those elements in and thinking about it as

[00:05:17.06] spk_2:
radio but you did the work. A lot of work.

[00:05:34.24] spk_1:
Oh, thank you. Let’s bring scott stein in scott, Stein, Brooklyn new york composer, composer of our theme song, which we’re gonna hear in full, of course, Brooklyn new york based pianist, songwriter, arranger, conductor and music director. Scott stein music dot com scott. Welcome to the show.

[00:05:38.24] spk_4:
Thank you. Great to see you again, Tony and Claire. That’s uh we feel like we’re getting the band back together after every 50 shows, we get to do this. It’s the reunion

[00:05:47.55] spk_2:
tour where the snow happening

[00:06:00.44] spk_1:
were the snacks. Where’s the craft services? Yeah, no, absolutely scott. I love your, I still love the song, cheap red wine. Uh, it opens and closes every single show. I’m so glad that mutual lawyer friend of ours jo Becker brought us together.

[00:06:08.44] spk_4:
Yeah. My old roommate, back from, back from both of our bachelor days. Ohio

[00:06:11.79] spk_1:
Ohio Ohio State was it?

[00:06:19.34] spk_4:
Uh, I went to Ohio State. He was one of my roommates here in new york. Ah, okay. So

[00:06:21.64] spk_1:
because you’re originally an Ohio

[00:06:22.84] spk_4:
guy, right? I am. I’m originally from Akron Ohio and a graduate of the Ohio State University. Good bucks.

[00:06:30.64] spk_2:
I did not know that all those years. You’re from Akron. It’s near Toledo, right. Akron

[00:06:47.84] spk_4:
actually opposite part of the state. So yeah, well Toledo’s northwestern Ohio’s north. Excuse me. Akron is northeast is close to Cleveland. Oh, okay. You know, it’s okay. Most people mix up Akron and Dayton.

[00:06:52.04] spk_2:
Yes. Well Jaden’s in the south more towards like Louisville.

[00:06:55.21] spk_4:
Yeah, it’s called Cincinnati. The south,

[00:06:58.24] spk_2:
right, Cincinnati

[00:07:00.07] spk_1:
and scott. You just moved? You just did an intra Brooklyn

[00:07:20.44] spk_4:
move? I did. I just up the block same street about maybe four blocks north. Uh, yeah, so we moved in on friday. So it’s, it is a wonder that there are not more boxes on either side of me right now. There are some there just out of there, just out of picture right now. So

[00:07:23.82] spk_1:
is non profit radio your first gig since in the new apartment.

[00:07:47.14] spk_4:
Uh, well I guess it’s the first gig in the apartment. I had a gig just outside of the apartment yesterday and another one the day before that. So actually I moved at a rather busy work time, which was a little bit of a balancing act. All right, but we’re with you and then I’m going to be hitting the studio on Tuesday, starting in a new record. Our first session is Tuesday, so because that wasn’t busy enough, I thought I would squeeze in a problem into that because planning is something I am clearly very good at.

[00:08:02.84] spk_2:
Right? And then, and then you took on that catering job and that was really just the end of it all,

[00:08:08.01] spk_4:
you know?

[00:08:10.64] spk_0:

[00:08:11.83] spk_4:
that’s, you know,

[00:08:12.79] spk_1:
he’s been doing some political consulting to. Right. Right. So we’re your inaugural gig in your new apartment. That’s what I, I like. I like being inaugural for anything. I find something

[00:08:40.14] spk_4:
inaugural. Yeah. Do I have because I’m not teaching over the summer, which is something I was doing over zoom the whole year um, and uh, and even ransom choir rehearsals over zoom when we’re during the pandemic before we could meet up in person and uh, so, but that’s been off for the last few weeks, last month or so, so yes, so this is the first zoom session in the new apartments.

[00:08:47.88] spk_1:
Outstanding. Very, a milestone to milestone. You’ll always treasure

[00:08:51.54] spk_4:
naturally. Indeed,

[00:08:52.81] spk_1:
it’s good. It’s really good to have you back with the uh, on the anniversary show, on the

[00:09:04.14] spk_4:
11th anniversary. Always, always happy to reconnect and like as they get the band back together. So great! All right,

[00:09:07.94] spk_1:

[00:09:14.24] spk_2:
tony I have something very important I want to talk about, We’re going to have the very first Tony awards.

[00:09:18.31] spk_0:

[00:10:14.44] spk_2:
you might be thinking listeners that the Tony awards are all about broadway, but they’re not. They’re about guests from tony-martignetti non profit radio Those are the real Tony awards and today we’re going to pepper them throughout our show. So I’d like to give out the very first tony award and you know, an award requires an actual award. And I thought I’d let you guys choose. So should the award be a troll? Blue haired troll? All right. A fossil from Hack alito’s canyon in Coalinga California. These are fossil. Um sand dollars. Mhm. A nun. My friend Marianne gave me because we have a joke about nuns who run and this is a nun who runs or one of my mother’s antique little things that I saw and I thought, well that looks like an award. So what should we cheers guys troll fossil. None falls. That looks like an

[00:10:18.89] spk_4:
award. Well, when you mentioned none to broadway shows came to mind when with the sound of music and the other was sister act. So that gets my vote.

[00:11:24.14] spk_2:
All right, that’s going to be the award and not that everybody’s going to see it, but we’re not going to keep talking about. It’s a little it’s a little new guys will see it. We’ll just say it’s a little nun doll. It’s a little none. It runs you go like that. It runs across the counter. It’s like my little thing and Marianne, we joke about it a lot. Okay, so for the very first Tony award given out the award for very first guest goes to Yes, we’ll just do a little music under music. Music, Music, Music, dramatic, dramatic, tony Award. Music. Hi. And the award for very first guest goes to Steve Imparato Steve. Here’s your reward. Steve’s not here. I’ll accept in his in his accidents. So he was the very first guest on Tony-Martignetti non profit radio on July 23, 2010. So Tony how do you recall steve’s appearance on the show?

[00:11:40.94] spk_1:
Uh Well it was at that time it was the tony-martignetti show. Uh It was actually, I I hesitate to correct my esteemed creative producer. It was July 16. You’re you’re confused,

[00:11:42.12] spk_2:
You gave your 7 23. Okay, never mind

[00:11:45.97] spk_1:
You were July 23, I just

[00:11:48.45] spk_2:
Saw this date. Okay, okay, July 2013

[00:12:02.64] spk_1:
By Claire Meyerhoff came on the show on July 23 a week later, after Steve the show was changed, it was no longer the tony-martignetti show because you claire explained to me that nobody knows what the hell tony-martignetti show

[00:12:06.74] spk_2:
is right, is about is it about cooking, Is it about trolls? Like what is it about? So I thought I said to him tony you just have to have the word non profit in there somewhere. Just shove the word non profit into your, into your title,

[00:12:38.54] spk_1:
has to have it shoved in tony-martignetti and nonprofit radio And so by the second week of of the show which was now newly named so you were on July 23, 2016 you were on the first tony-martignetti non profit radio Claremore off talking about uh storytelling

[00:12:57.24] spk_2:
Amazing. So that was 10, 11, almost 11 years, 11, it is 11 years ago, it is 11, well on the 23rd it’ll be 11 years. I expect a nice gift. I want a Bugatti and a villa on lake como. Thank you. I will take nothing less.

[00:12:59.22] spk_1:
Very italian themed. Okay, well we’ll give you is a nun, we have a doll. None for you

[00:13:04.10] spk_2:
know I already have that for mary.

[00:13:06.01] spk_1:
We won’t take yours away. How about that?

[00:13:09.19] spk_2:
Okay, I’ll get another one. She’ll have a little friend. I’ll give it to Marion.

[00:13:13.24] spk_1:
But that was the very first show and you were on the very second show.

[00:13:26.64] spk_2:
I was all right. So we have another award to give out scott a little music for atmosphere. Thank you. And the second Tony award goes to the Tony award for longest distance guest. That’s the guest who phoned in from the furthest away it is. Let’s open the envelope. Matt Barnett from Sydney Australia on november 30th 2020 matt, here’s your award tony Tell us about matt

[00:13:56.14] spk_1:
matt Barnett is the papa bear. He calls himself papa bear of his company, which is Bond Euro and they do personalized videos. So he’s the ceo of bonds Euro, but his title is papa bear. And uh yeah, he zoomed with me from Sydney Australia as you said,

[00:14:05.14] spk_2:
That’s fabulous with a big time difference as well. So he had to accommodate that.

[00:14:20.34] spk_1:
Uh, we, we both, yeah, I think I was up a little early and he was up a little late. Uh, one of the other, I think I was like nine o’clock and maybe he was seven or eight in the morning the next day. Something like that. Some, something like that.

[00:14:29.64] spk_2:
Yeah, wow, that’s, that’s awesome. All right. We have, we have another Tony award and it is for the guest who came closest to having a heart attack in the studio. And that award goes to Dennis Miller, tony Tell us about Dennis

[00:15:06.34] spk_1:
Dennis Dennis ran a long way from, from, I think the nearest spot that a cab could drop him off. This was the very first studio on West 72nd Street and he was stuck in us. Uh he was stuck in traffic and he uh it wasn’t, I’m pretty sure it was not the subway, he was stuck in traffic, he told the cabbie he would just bail out and uh he hooked it a couple of blocks and

[00:15:09.22] spk_2:

[00:15:13.14] spk_1:
Dennis Dennis is not spelt, so he was, he was a little red, he was a little red cheeked and heavy breathing and then you had to come up the stairs, one story.

[00:15:20.34] spk_2:
I remember

[00:15:27.44] spk_1:
one flight of stairs to add a little more exercise to his couple block run. Um so I we did the best SAm and I remember SAm the

[00:15:31.48] spk_2:
producer. Yes, I know SAm. Well,

[00:15:37.24] spk_1:
uh we did the best to calm him down and uh I did a little improv and then we brought him in and he was fine. Dennis was fine and he was brilliant.

[00:15:41.79] spk_2:
And so who is Dennis Miller? What does he do? And why was he a nonprofit radio

[00:15:45.68] spk_1:
Dennis Miller is a frequent writer about board’s approval board, very important, a strategic planning with your board retreat,

[00:15:56.04] spk_2:

[00:15:56.74] spk_1:
we were talking about, we have been talking about the board and fundraising, but

[00:16:01.94] spk_2:
it was right, Yes, that’s that’s that’s enough to give you a heart attack right there, trying to get your board to do some fundraising. Very

[00:16:11.64] spk_1:
good claire, that’s Dennis Miller,

[00:16:28.94] spk_2:
that’s Dennis Miller. Okay. And we have a we have a final in this little segment, this is the final tony award for, for this, this little segment of our show and it goes to the Tony Award, goes to the weirdest guest and the weirdest guest is Sandor Katz, tony I’ll let you explain our weirdest guests, Sand or cats and the lessons you’ve learned.

[00:17:18.34] spk_1:
Yes, you learned a lesson. I should have consulted you first or you know, maybe I did and you advised me against it and I, uh stupidly you can’t be ignored your advice. I don’t remember what sequence it was, but it was my, it was my original idea. I’m not, I’m not putting that on you. I thought, well it’s a podcast for nonprofit folks, but maybe, you know, folks and nonprofits have multidimensional lives, so maybe I can capture some of the, some of that breath in, in the non profit radio podcast. And I invited someone to come on and talk about fermentation implementation. Uh, yeah, as you said, his name was Sandor Katz, but he, he called himself Sander crowd because sauerkraut is a

[00:17:20.84] spk_2:
popular, uh, that’s true, it is,

[00:17:23.92] spk_1:
This was August 2nd of 2013,

[00:18:00.44] spk_2:
so three years in, you decided let’s let’s shake it up a little bit. Let’s have some fermenting topics now. I remember that because I think you had a wine person on one time, like you’ve done a couple of them where you thought, well let’s do like some other stuff. And I said, well tony it’s, it’s better to just stick like stay with the message. Like stay with what the show is about like on car talk. They don’t like have a nonprofit segment on car talk. They talk about cars unless it’s like something about like, you know, cars with nonprofits. Like if like if Sandor Katz had run like the, you know, the fermentation 501 C3, right? The nonprofit groups supporting um fermentation?

[00:18:05.34] spk_1:
Yes, that would have been ideal. That would have been that he had no connection to night connection to non profit He was the furthest thing I could find from nonprofits and

[00:18:13.33] spk_2:
he talked a long time and tony just we’re both in the studio and I’m like, I’m giving tony like the stink eye and I’m like, yeah, tony that’s what that’s all about. He’s like, this guy is talking about the pickles and

[00:18:50.54] spk_1:
chocolate, coffee, sauerkraut wine, all these champagne versus wine. So yeah, I learned a lesson. I learned a lot and uh claire you were spot on podcasts are about narrow and deep, you take your narrow niche and you run deep in it and you don’t try to bring in fermentation or uh, or uh wine enthusiasm or anything else. So at

[00:19:08.04] spk_2:
least it was like a really like weird one that we can still talk about years later. It’s, it’s not like the tipping point with something about like a guy who does custom framing or something like that wouldn’t be that funny, but like this guy was all about the fermenting and now we can we can joke about that. But but yes, he got the Tony awards, so we’ll have to send that to him and maybe he will send us a lifetime supply of sauerkraut.

[00:19:14.64] spk_1:

[00:19:19.24] spk_2:
right, we’re moving on.

[00:19:37.84] spk_1:
We have someone who just joined us. We will get to your song into the 2nd Scott in a few minutes. Let’s bring in, let’s bring in as soon as he piers. This is Stefan, Stefan. Szabo. Best to Stefan welcome to nonprofit radio

[00:19:44.14] spk_3:
Hey, nice to meet you. Happy to be here.

[00:19:47.94] spk_1:
Thank you. Did I say your name right? I wanna make sure is it sure best to?

[00:19:51.84] spk_3:
Oh perfect, very nice.

[00:19:53.98] spk_1:

[00:19:54.91] spk_2:
just the way it looks. It’s a beautiful name, Stefan Sebesta.

[00:19:58.84] spk_3:

[00:20:00.05] spk_1:
Stephanie is Ceo of one of our sponsors, our newest sponsor, Send In Blue, which is a digital marketing platform, Stefan thanks so much for joining us.

[00:20:11.04] spk_3:
Thanks and congrats on your 550th show your 11 year anniversary.

[00:20:26.44] spk_1:
Thank you. Thank you very much. I’m glad you could be with us. Thank you. Um so tell us a little about sending Blue. Want to give you a couple of minutes to uh talk about this digital marketing platform and how sending Blue helps nonprofits.

[00:21:34.64] spk_3:
Sure, happy to do so, so sad. And blue, you know, as we were founded in in 2012, we really have this vision of helping small and medium businesses and many nonprofits are fall into this category to help these kind of business is to be on equal footing with the big players, the amazons of this world and to empower them and enable them to do similar marketing, online marketing activities. So we started with email marketing and then added more and more channels over time. And our really, our our vision is to provide a very easy to use, very affordable tool to small and medium businesses to grow there, to grow their revenue to for nonprofits, you know, um fundraising is very important. So we give a lot of tools that you can use apart from email marketing, you can have a landing page generator facebook as the chat chat about that you can put on your website, Syria. Um, and so we’ve added more and more functionality and it’s, you know, that’s really what what’s in blue stands for.

[00:21:43.44] spk_1:
So like full spectrum enterprise level digital marketing,

[00:21:44.79] spk_3:
but enterprise

[00:21:46.35] spk_1:
enterprise, but enterprise, like enterprise quality

[00:22:12.54] spk_3:
for non profits At at at a price that’s really affordable for for for small businesses. And that’s easy to use where you don’t need to have maybe an 80 team or a dedicated marketing manager. You can, everything is very visual. You can use our drag and drop editor, create planning pages or emails and it’s it’s really easy to to set up campaigns and become successful. And like I said, be on equal footing with these bigger players that have much higher budgets, of course.

[00:22:34.44] spk_1:
Cool. Right. So you get that quality without the enterprise level pricing, That’s exactly right, awesome. So distinguish between some sending blue and some of the bigger names that may or may not be, you know, appropriate, like, you know, constant contact and mail chimp what we’re sending blue, what is sending blue do that? These guys don’t

[00:23:50.64] spk_3:
phenomena. So one thing I mentioned is really, it’s a very comprehensive tool, right? We offer all these different channels that you can combine and make your online marketing extremely powerful With that. Apart from that we, You know, we offer very affordable product. We have very good customer service basically 24/7 and six different languages. So that’s something that nobody, nobody else offers in our industry either. And overall, you know, it’s a lot of features and maybe there are different um preferences for for each customer. But We really targeted white audience. We have over 300,000 paying customers worldwide. Originally the European company and you know, for for one person may be the functionality is more important for the other one that’s a customer service for another one. Maybe it might be the data privacy regulations that we have to follow european, G D P R C C A and so on. So we’re really, really focused on that as well. Um and for for others who might just be, you know, the ease of, of, of using the product. So um it’s different for for each customer basically.

[00:24:26.94] spk_1:
Cool. Alright. Easy to use price for nonprofits. Um and non profit radio listeners get a free month. Yes. And in blue uh free straight out exactly. You go to the listener landing page at send in blue aptly named. That’s easy to remember. Yeah, Stefan. Thanks so much. Real pleasure. And and and thank you. Thank you. And thanks to the team. It’s sending blue for your, your sponsorship of nonprofit radio Thank you so much.

[00:24:35.94] spk_3:
No problem. Thanks.

[00:24:40.11] spk_1:
Thanks so

[00:24:40.78] spk_3:

[00:24:45.04] spk_1:
That’s fine. You got a song for us?

[00:24:48.54] spk_4:
I do. It’s about fermentation

[00:24:50.94] spk_2:

[00:24:54.34] spk_4:
That may or may not be true.

[00:24:56.94] spk_1:
All right, you got for

[00:26:08.94] spk_4:
us. I’m gonna play this song off the new record that we’re gonna be doing uh starting tomorrow. Um uh the song is called on my way and it’s about a trip that I took to New Orleans and um I everywhere I went although I you could still kind of see um like remnants of what happened during hurricane Katrina if you look closely enough. And and I had I had been there initially a couple of years after Katrina and hadn’t gone back since uh this this trip was about two years ago and and I was just on one hand I was just taking it in because I love New Orleans, I love just hanging out there. Obviously it’s a great music city. Um But you you kind of scratch under the service and you can see you know some of the scars of what happened. And I thought that was just a really interesting um dichotomy there. So that’s that’s a little bit of what informed this song. So this is this is called on my way. Yeah. Mhm. Mhm.

[00:29:28.44] spk_0:
Yeah. I’m on my way. I could still find my way out of the ordinary back into the frame. But it takes some of that comfort and it cast it aside, slip out of the jacket. It’s the ball of the way outside. The wind is at my back to push me through the sorrow way through the storm And the swell as for the destination. It’s too early to tell there in a while in the solace. Ain’t no river a trust ain’t no poetry to this life baby. We only do what we must and I cannot step the time. I can only stand in wonder and I grab a hold of the ball Bowlby older I breathe different and I got a swagger in my stride. I’m walking through the war. There’s the mighty river at my side but new Orleans bears the scars now and it’s shaping in its storm, which is the threat of rain, reminds her of the memories of the storm. Yeah. Yes, yeah, yeah. Take all that I am. Take all that I was Yeah. Try to pull myself together the right kind of bus. Take all of my love, take all of my sins. Ain’t no use trying to polish up the mess that I’ve been. But I will be better. I will be better better than before. Uh huh. Mhm. Mhm. Mhm. Mhm. Mhm. Who scott stone?

[00:29:32.44] spk_1:
Thanks scott stein. Wonderful,

[00:29:33.58] spk_2:
thank you, lovely, thank

[00:29:35.34] spk_1:
you. Excellent. And that’s going to be on the new album. Do you know the name of the new album

[00:29:39.37] spk_4:
scott? I don’t just yet, I’ve got some ideas I’m kicking around but it’s uh we’re pretty early in the process right now.

[00:29:50.74] spk_1:
You’re starting recording tomorrow. Indeed, I didn’t know creative process runs.

[00:30:12.04] spk_4:
It depends sometimes, like I’ve got an idea, you know, coming out of the gate. Uh, sometimes I have one, I don’t want to share it right away. Sometimes one record the woman with cheap red wine. I think I came up with the title of that record jukebox. Uh, we were mastering the record, we were all done and I still didn’t have a title. And uh, so it happens when it happens.

[00:30:16.94] spk_1:
Okay, okay, mastering. That’s one of those insider terms. I love

[00:30:19.13] spk_4:
that. That’s the last, it’s the last step of the last thing you do and then it’s done. You

[00:30:30.34] spk_1:
know the lingo, you’re an insider musical insider. I know. All right, Claire.

[00:30:32.54] spk_2:
I think we have more Tony awards to give out. So do we.

[00:30:37.44] spk_0:
I think we do.

[00:31:11.74] spk_2:
I would like to present the Tony Award for 2021 to most newsworthy guests on the Tony-Martignetti nonprofit radio show and the Tony award for most news where the guest goes to Barbara Newhouse, the ceo of A. L. S. The A. L. S Association and the ice bucket challenge competition that was so well known and successful back in the day. And tony nabbed that high profile guest. Yes, yes,

[00:31:51.84] spk_1:
Indeed. That was that was October of 2014, 3, 2014. May recall, uh, if you were working around nonprofits then the, the ice bucket challenge. It was the summer of 2014 and it pretty much wrapped up by labor day of 2014. So early October I got Barbara Newhouse on the show and actually recorded that in the Chronicle of philanthropy office in Washington, D. C. That was a collaboration between non profit radio and the Chronicle of philanthropy. They promoted it and I did too. And I did the interview with Barbara Newhouse.

[00:32:12.74] spk_2:
Really, that’s wonderful. And now I have another award to give out and it’s for Tony’s favorite guests. So the Tony award for favorite guest goes to and it’s a tie Tony’s favorite guests receiving the Tony award are Amy sample Ward and jean to the hockey. I can never say his name. Right. I’m a terrible

[00:32:19.64] spk_0:
host. Yeah, I couldn’t pick just one of

[00:32:20.79] spk_1:
you. Welcome. Welcome. Hey, you are my favorite. Together. You are my favorite. Get

[00:32:26.03] spk_2:
your tony award

[00:32:28.04] spk_0:

[00:32:30.31] spk_2:
are you going to Patrol?

[00:32:32.14] spk_5:
I am very happy to share with jean.

[00:32:35.54] spk_7:
Me too, Amy, thank you for the Auto

[00:32:49.44] spk_1:
tony include Absolutely, absolutely. Together. My favorite guest, Uh, Jean, Jean started on nonprofit radio on, on show number seven show number. So

[00:32:57.14] spk_2:
right, that’s right. So he also wins the award for longest running guest jean. He gets to awards 20

[00:32:58.81] spk_7:
10 I think

[00:33:10.94] spk_1:
It was, it was 27 absolutely. It was, it was August 27 of 2010. Exactly right. That was the 7th show we had just started the month before. And Amy joined non profit radio on the 100th show.

[00:33:18.14] spk_5:
Yes, because I remember thinking like there’s all this stuff going on. What what is this show? You know,

[00:33:30.64] spk_1:
I didn’t know I wasn’t sure myself. So that would have been the 100th show would have been July of 2012 and with us ever since. So welcome. Welcome to the anniversary. Welcome

[00:33:36.92] spk_7:

[00:34:10.74] spk_1:
Thank you. Thanks very much and you get you’re both gonna stay with us. Right, both of you are gonna stay for the duration. All right. All right. Um Amy, what’s what’s up at and 10 I should have said Amy, sample ward of course are technology and social media contributor naturally, you all know, you all know Amy and jeanne aimee Ceo of N 10 at 10 10 dot org. And AMY is at AMy R S Ward. What’s up in the MERS Ward or the N 10 World? You what’s up there?

[00:34:55.54] spk_5:
We Well, lots of good things. I mean, you know, we’re now in our Fy 22 Every, every year we get to like put stuff behind us, no more of the last 12 months, you know? Um I mean right now we’re getting ready to launch 22 NTC, you know, sessions, emissions folks have been tons of folks already volunteered to be on the committee’s. So doing all of that planning now and getting ready. I think that will be launched or announced to the community in like two weeks. So stand by watch that inbox. Get ready to pencil things into your calendar.

[00:34:57.84] spk_1:
Um Okay. 22 T. C. The nonprofit technology conference. Yeah. Where is that where is that going to be?

[00:35:06.54] spk_5:
I think that’s part of

[00:35:07.62] spk_1:
the is that part of the reveal reveal?

[00:35:11.31] spk_2:

[00:35:12.25] spk_5:
Yes. Can

[00:35:13.54] spk_2:
you give us a hint? I

[00:35:22.54] spk_5:
can say all of you are invited and all of you can definitely make it.

[00:35:23.74] spk_0:

[00:35:37.34] spk_1:
Okay Jean. Okay we’re waiting up so a couple of weeks we’re gonna hear about 20-80. Okay Jeanne, what’s going out? Gene of course our legal contributor uh Principal of

[00:35:39.05] spk_5:
Jean jean will appreciate the way that I nimbly answered your question,

[00:35:44.94] spk_7:
definitely looking at a legal second career

[00:35:47.88] spk_5:

[00:36:09.43] spk_1:
Jeanne, our legal contributor. He’s a principal attorney at neo the nonprofit and exempt organization law group in san Francisco Neo law group dot com. He edits the wildly popular nonprofit law blog, which everyone should be subscribing to. It’s Simple Gene. It breaks things down. That’s why he’s our legal contributor. No, no.

[00:36:14.58] spk_5:
We email the intent board with links to jeans blog. Anytime they ask us a question, we don’t need to answer this. Gene already answered this. Here’s the answer. Go read this blog post jean. Can I ask you a question and take over the show.

[00:36:27.13] spk_1:

[00:37:43.53] spk_5:
So we, because Anton puts on a big conference, um, we are connected to lots of other event planners and other organizations, you know, that have the big enough events where you’re like conventions and our hotel contracts, all these different pieces, you know, and really until a month or so ago, if you had contracts, it was, it was scary and stressful, but you were going to get out of them because you were legally not allowed to have events, you know? But now Covid’s over or something and like no more restrictions. So organizations that had contracts, you know, maybe for this summer and thought, okay, well we don’t have to worry. Like obviously we can’t have events like that can be over. Will plan something else are now stuck in this like, oh, I guess we are going to be beholden to these legal contracts that have massive fines because you know, the governor of whatever state is no longer barred events of, of a certain size or something, you know, Are you seeing, are you seeing folks trying to navigate that or did they somehow successfully negotiate out and we haven’t heard from them or what are you seeing in that world?

[00:38:40.02] spk_7:
So in anticipation of Tony’s question to me about what was going on, that’s a lot of what’s going on right now. Organizations trying to figure out post covid kind of post covid or wherever we happen to be now, how do we proceed? And yeah, having provision in the contract not to sell lawyers services, but right now is a time before you enter into a big contract for an event. You want to make sure you’ve got language in there that allocates risk and protects you. So to the extent you can and most contracts are not like rental card contracts where you have to agree to whatever they put in, most of them can be negotiated, that’s something to think of. And so tony great summer a lot of work. A lot of changes going on here. I hope everything’s been going well with you two.

[00:38:45.22] spk_1:
Oh absolutely. Um and Amy is going to get a bill from you for a legal consultation and I get a 30% cut of that because it’s cutting into non profit radio I like I like how she asked like how Amy asked jean, can I ask you a question and take over the show? She didn’t ask jean, ask the host,

[00:39:01.32] spk_2:
can I ask a question? Let’s keep

[00:39:27.02] spk_1:
advice for intend for free. Can I do that? I shouldn’t ask. All right. Uh no, we’re glad to help. We’re here to help nonprofits. We’re here to help nonprofits of course. And I want to introduce both of you to Scott. Stein, who you’ve not met. Scott is the composer of cheap red wine, which is our theme song that you hear at the intro and outro of every single, every single day.

[00:39:27.54] spk_5:
Didn’t we meet last july in this same

[00:39:30.32] spk_0:

[00:39:36.52] spk_4:
I was gonna say Yeah, I think we did meet over zoom about a year ago.

[00:39:37.66] spk_1:
Okay, it would have been a year ago. Alright, well, back

[00:39:43.50] spk_7:
and Scott’s composition is incredible. So, the theme song,

[00:39:49.82] spk_1:
we all love cheap red wine. Absolutely. We’re going to hear it. We’re gonna hear it later on Scott. You’ve got another song for us right now though. Yeah,

[00:41:00.41] spk_4:
yeah, absolutely. I’ll do it off the forthcoming new record. Actually. I I think I did this one on your show, probably the lesson. We did it in person. I’m gonna do it again because we’re about to go record it. Um But I wrote it the morning of the show. I’d had this chorus kicking around in my head for several months. And remember I that morning I had gone, I dropped my my son off at daycare, who’s now too. So we probably about six months old at that point. And um after I got home, I had about maybe, 2030 minutes before I had to leave to come meet with you and I was like, go I just had my second cup of coffee. It kicked in. One of my favorite songwriters, dan Wilson is fond of saying that human songwriters are machines, you input espresso and songs come out. So, and that’s kind of what happened. So I’m paraphrasing, he said it more eloquently than I did. Alright. But anyway, so this is uh, so the two that was debuted on your show a couple years ago, I’m gonna rip res it here. I remember,

[00:41:12.75] spk_1:
I remember you telling that story,

[00:41:25.01] spk_4:
please. Yeah, it was that morning and I just like there there it was, oh, that’s what that song is supposed to be. So here it is. Uh, this is called, It’s a Good Life. Oh, I had to remember what key it was in. All right. Here we go.

[00:45:37.39] spk_0:
Uh huh. Yeah, I got some inside information. Someone slipped me a copy of the master plan. My sources are were reliable with the rental language. I don’t understand. You know, I’ve always been a cynic since the day. I can remember ways skipping past silver lightings. Always looking for the snow in september. But baby baby baby is a good high Oh baby baby. It’s a good hi. No matter who you are, you can’t see the nearest store. Baby baby. It’s a good I some days you’re offer busy. Some days you can’t get a damn thing. You’ve done. Some days you get the car keys. Some days it’s the keys. The thing that giants that you love lying. Very good reasons. But baby baby baby. It’s a good uh Oh, it’s a good lot. No matter how you sing the song, there’s always someone singing along baby baby, it’s good, allow once was up getting her what? Baby, baby, baby, it’s a good life. Oh baby baby, it’s a good I don’t, you stick to what you know, let me fly watching. Oh baby baby, it’s a good life. Oh baby baby, it’s a good oh baby baby, it’s a good life. Yeah.

[00:45:54.59] spk_1:
Who scott stein thanks, I love that. Of course. I love the song debuted on nonprofit radio a couple of years ago. World world premiere was

[00:45:56.40] spk_4:
non profit here. It was an hour long, it was an hour old, that newborn.

[00:46:21.28] spk_1:
Thank you. Beautiful scott. Thank you scott stein scott stein music dot com. We had a couple of folks, uh, we had a couple of folks join us, another sponsor of nonprofit radio from turn to communications. Peter Pan a pento and scott. Westcott, both partners. That turn to Peter scott Welcome.

[00:46:24.68] spk_6:
Great to be here. And we, we came together even though we worked six hours apart. This was such a big occasion for us. I drove up to Erie pennsylvania to be here. So,

[00:46:34.78] spk_1:
uh, well and Scott living in here. He knows what a sacrifice that was.

[00:46:38.97] spk_8:
Yeah, it’s serious, but it’s not in the winner. So I mean, it’s a little bit, Yeah.

[00:46:57.68] spk_1:
Okay, Welcome. Welcome to the, to the anniversary show. Peter Scott for having us and, and thank you for your sponsorship as well. Grateful, grateful for that. Thank you. Turn to communications Media pr For, for nonprofits. Tell us tell us a little more detail than I’m able to go into in my 32nd sponsored messages.

[00:47:36.48] spk_6:
Sure. So, um, Scott and I started turn to communications about four years ago and we’ve been working, um, for quite a while building on our background as journalists and folks who’ve worked in and around the sector for a number of years, um, to help nonprofits um, tell their stories more effectively in the media and also be much, um, much clearer and more direct with reaching their target audiences through their content. So we work with quite a few community foundations, a number of national and local nonprofits and have really enjoyed, uh, helping nonprofits raise awareness about their work, um, dr action and and get results on some of their advocacy campaigns. And in some cases, raise some more money to

[00:48:12.77] spk_1:
scott. I’m often talking about the relationships that you can help folks build with media outlets. And as I’m doing the sponsor messages. Um, so, you know, for the weekly shows, talk about a little about the value of those relationships, how you build those relationships with media when when you’re not looking to be quoted or, or be a source.

[00:49:00.87] spk_8:
Yeah, so I think it’s, you know, there’s some legwork there and it’s a matter of, you know, first of all understanding what the journalists are looking for, what they need, and then voting that relationship over time, uh, being as useful as possible to them, you know, because they’re obviously swamped these days. I mean, they get hundreds of emails a day, you know, everyone pitching a story. So we really do focus on that relationship, you know, getting, you know, journalists what they’re working on what their beat is. Um, so, hey, we can be top of mind for them, you know, when they are doing a story and be just being able to give them information and get them sources in in the fastest way possible. So, uh, that ended up being a beneficial

[00:49:23.27] spk_6:
relationship for everybody, really does. And I think, you know, so much of our approach to media relations is to almost treat, um, not just our clients as clients, but the journalists themselves as clients. And in some cases finding ways to to be support to them, um, when it doesn’t necessarily benefit the organizations we work with, but building trust with them, making sure if if we can’t get them an answer or get them the people they need through our network, um, reaching out and connecting them with people who we might not be working with so that we can, you know, provide them with value and build

[00:49:51.87] spk_1:
trust. And isn’t that just basic, that’s just basic relationship building in any in any in any network or bunch of friends, you know, you get to know each other and you help each other when when someone needs help you. And there’s and there’s no, you know, there’s no benefit for you. You don’t even think about

[00:49:56.12] spk_8:
that journalists or human beings.

[00:49:59.40] spk_1:
I’ve heard, I’ve heard rumors to that effect. Yes.

[00:50:07.86] spk_2:
Well as a journalist, as a, as a, as a working longtime journalist, we are human. Absolutely. But then we leave and work for nonprofits and uh,

[00:50:14.08] spk_1:
you know,

[00:50:14.32] spk_8:
I think you’re right Tony, I mean, basically the same same fundamentals

[00:50:40.66] spk_1:
and you both are journalists. So you’ve gotten, you’ve been on the receiving end of thousands of pitches, tens of thousands through the years. Peter used to be at the Chronicle of philanthropy. So you have a special niche within nonprofits. Um, so the two of you together, you know, it’s a, it’s an ideal relationship. And uh, and I’m, I’m pleased to say tell folks that, that the plane giving accelerator that I have is a, is a, is a client of turn two.

[00:51:06.96] spk_6:
That’s right. And uh, yeah, so tony Uh, you know, we, we often tell the story on your anniversary shows about how, um, you came into the Chronicle office back when I was working there with the idea for tony-martignetti non profit radio And we actually did a kind of a parallel podcast through the Chronicle for a number of years to so tony was a podcasting pioneer, which

[00:51:52.86] spk_1:
thank you maybe maybe just an early adopter, an early adopter, maybe you’re being degenerate, but thank you, thank you. Yeah. And you can find that old collaboration that I did with the, uh, with, with the Chronicle of philanthropy. It’s called fundraising fundamentals. It ran about four or 5 years, Much shorter, like 12, 10, 12, 15 minutes was the longest episode we ever did. And but it’s still out, it’s still on apple podcasts and I don’t know about other sites, but folks mentioned it to me occasionally fundraising fundamentals and that was peter and I collaborated on that, but that created that so long running relationship. Thanks thanks for and again, thanks for your sponsorship. Turn to thank you

[00:51:58.36] spk_6:
so thrilled to thrilled to have the partnership and you have such a great audience in such great guess. We’re really thrilled to be associated with it.

[00:52:21.55] spk_1:
Thanks. Thanks a lot. Thanks to both of you. Oh my pleasure. Um you’re welcome to hang out if you like guys, we’re uh we’re gonna give out some more Tony awards. Claire has some more Tony awards and I should have said uh you all are stuck with a lackluster host, you know that you know that by now I should have said that uh these are the authentic tony awards, those imposter awards on broadway, their name for their name for someone named Antoinette Perry, she’s not, her name isn’t even tony it’s T. O. And I Internet is T. O. And I. But they change it to T. O. N. Y. Awards. I don’t know why they made it a masculine when it was named for a woman. Why did they do that? It’s all about the imposters, imposters

[00:52:50.74] spk_2:
imposters. So they give these awards for what were you know, writing a whole broadway show and performing it on a stage in front of thousands of people and creating joy for millions. Got really come on that all about

[00:53:06.75] spk_1:
the real awards are right. Really? What’s

[00:53:08.11] spk_4:
got its cake? It’s not it’s no work at all

[00:53:11.12] spk_1:
knew scott would take offense at that. Um there’s yeah, no, this is the real these are the real Tony awards right here, Claire you have you have a couple of

[00:53:20.57] spk_2:
couple. We have, we have a couple more awards. Not too many, but the next Tony award. And let me get my

[00:53:28.85] spk_0:
or award the nun the

[00:53:30.29] spk_2:
Tony award for most famous guest on tony-martignetti non profit radio goes to dan Pallotta. tony Tell us about dan Pallotta.

[00:54:10.84] spk_1:
That was April 3, 2015 uh he had a famous or infamous depending on your perspective. Ted Talk called the way something like the way we think about charities or the way we look at charities is all wrong and it was provocative and he got a lot of fame for that he had or infamy again uh when you look at it. Um so millions of views widely, widely um quoted and interviewed Peter you may know did you? I’m sure the Chronicle certainly covered dan Pallotta and his ted talk.

[00:54:19.44] spk_6:
Yes, yes, it got a lot of attention around that time. I was still at the Chronicle back then and you know, I interviewed dan a few times and and he wrote quite a bit of he wrote some provocative op ed pieces back in the day to certainly a big name in the field, although not as much so now. I don’t think

[00:54:47.94] spk_5:
he even was a keynote at the end. You see Peter, do you remember what year that was? It was before I was Ceo, So it so it was not

[00:54:48.82] spk_2:

[00:54:53.34] spk_5:
It had to have been before 20 12 2011.

[00:54:55.64] spk_6:
It was really yes. Yes. But

[00:55:01.24] spk_5:
I mean his keynote was the same, you know,

[00:55:02.84] spk_0:
topic. Yes, yes.

[00:55:05.74] spk_7:
We didn’t show Tony responding to one of Dan’s offense or his TED Talk in 2013 as well. So we talked about it as

[00:55:13.69] spk_1:
well. That’s right. We did a little postmortem about the issues that he raised. Exactly jean. Thank you.

[00:55:27.54] spk_2:
Interesting. And we have another Tony award that goes to the and I’m going to lower my voice. Softest spoken, famous guest. So the softest spoken famous guest award, Tony award goes to not dan Pallotta, it goes to Craig Newmark, the founder of craigslist, tony Tell us more,

[00:56:07.93] spk_1:
Craig. Newmark is terrific. You know, he founded Craig’s, you have to say Craig Newmark, the founder of Craigslist because nobody knows it because he’s so modest, you know, uh he didn’t turn craigslist into a billion dollar platform uh like so many tech entrepreneurs do. He resisted that. And so, you know, he we don’t know his name the way we know other tech entrepreneurs who can remain unnamed because we all know who they are, Right? So you have to say

[00:56:08.96] spk_5:
being sued by the federal government or what they’ve done with their social media platforms.

[00:56:43.43] spk_1:
Yes. Being sued by the former guy, the former president as well. So Craig Newmark is the founder of craigslist. He resisted the temptation to turn it into a billion dollar platform. He kept it free or very, very low cost and and craigslist exploded for that. And that just exemplifies his character is so you know, he’s modest, he’s soft spoken. Uh and so that’s why he’s got to be non profit radios, most softest spoken famous guests.

[00:56:54.63] spk_2:
And we have one final Tony Award. It’s a very important one. Yeah. And the Tony award for best original score. The Tony award goes to scott stein for a cheap red wine.

[00:57:01.48] spk_0:
Wait till I

[00:57:05.88] spk_4:
have to play underscoring for that

[00:57:07.90] spk_2:
for your own award. Yes, you got to do it all. You’re the only music I hear

[00:57:12.55] spk_4:
stuck. I’m stuck in the orchestra pit, even when I’m getting

[00:57:20.13] spk_2:
congratulations scott. Absolutely. Now you can say now you can say Tony award winning composer scott. Stein

[00:57:26.74] spk_0:

[00:57:28.64] spk_2:
with a

[00:57:29.03] spk_5:
little after a big

[00:57:31.25] spk_2:
let’s ask Gina, big asterisk

[00:57:34.67] spk_1:
and, and, and, and note, put it at the end. Not, not the footnote, it’s easier to meet, put it at the end.

[00:57:41.33] spk_4:
Uh, tony-martignetti I’m a big baseball fan. So any award that comes with an asterisk, you know, like,

[00:57:46.83] spk_1:

[00:57:47.91] spk_4:
right. Like all the batting titles from like

[00:57:49.84] spk_2:
Pete Rose or

[00:57:51.19] spk_4:
barry bonds is anyway, but thank you.

[00:58:05.72] spk_1:
Absolutely. I love cheap red wine. It’s been our theme song listeners have heard it at the beginning and the end of every single show for many years, many years since we got brought together by a lawyer friend, I mentioned,

[00:58:19.82] spk_4:
uh, josh, Good name of mine. Exactly, joseph, but his name is, joseph goes by josh. But so thank you josh. If you’re I hope you’re out there listening to this right now, so cool.

[00:58:51.32] spk_1:
Thank you josh. Indeed. And I want to thank everybody it’s time for. Thanks Claire Meyerhoff, thank you for co hosting. Thank you for being non profit radios creative producer. You’ll find Claire on linkedin and the company is the planned giving agency PG agency dot com scott Stein. Love it scott. Thank you. Thank you so much. Every anniversary show, I always look forward to it. Thank you very much. You’ll find scott at scott stein music dot com and a new album coming shortly. The recording starts tomorrow, so we don’t really

[00:59:00.52] spk_4:
know. But fall, fall, maybe winter. We’ll see. We’ll see how long this takes

[00:59:43.12] spk_1:
scott stein music dot com. We’ll give you the latest jean takagi principle of neo law group uh the nonprofit and exempt organizations Law group. Neo law group dot com edits that nonprofit law blog at nonprofit law blog dot com. So many aptly named to see everybody took my aptly named host, uh not private law blog dot com. You need to be following that. That’s uh, you know, if you’re not, it’s your life, I can’t help you. Uh you need to. And he’s at G Attack AMy sample award With us since the 100th show ceo of intent and our technology and social media contributor and 10 dot org. And at AMY R. S Ward. I know AMY has to go to a meeting, so thank you, Amy. Thanks for being with us.

[00:59:52.69] spk_5:
Yeah, Thanks everybody. Congratulations, tony

[00:59:56.17] spk_1:
Thank you, Amy. Thanks

[00:59:57.40] spk_5:
congratulations. All the tony winners.

[01:00:05.41] spk_1:
All the tony All the winners. All your fellow award winners. Yes, go tell your staff you won an award. You want to tell

[01:00:07.59] spk_2:

[01:00:12.71] spk_1:
tony All right. And peter pan Pento scott. Westcott, thank you again for your sponsorship. Uh turn to communications that turn hyphen two dot C. O. And so thank you gentlemen,

[01:00:25.81] spk_6:
thanks so much for giving us a little time. This is

[01:00:27.84] spk_8:
great. We will strive for a Tony award in the future.

[01:00:41.01] spk_1:
Stay. You can the longest running sponsor. If you if you hang in there scott stein, you know you gotta take us out with cheap red wine. All right. Mhm.

[01:05:09.29] spk_0:
Uh huh. Mm Uh huh. I think I just want you you see your romantic investment to build what I’m looking for answers up on a tv screen. We can’t agree on nothing. We had till the ropes from my down. Yeah, we’re disappointed each other not to be baby and just love that we found you know, you used to find me charming. Gonna care figure out how you see you thought I was handsome. But it doesn’t matter now. So keep falling from my punch lines. As long as your time will allow. God, I reckon promises if I let you read a wine and how wear diamonds and they’re tired of the clothing that way. Yeah. Love to put over for the good stuff and you’re too easily to stretch the tooth care. Well, I ain’t got too many options so I’m gonna do the best that I can. Well maybe you’ll have some competition a day when I’m a wealthy man. You know, you used to ferment your I’m gonna care figure out how you see if you thought it was him. But it doesn’t matter now. So keep falling more. But as long as your time will allow because I’ve got her any promises about ideology, their wine and thou oh yeah, maybe let’s raise our glasses. Take a dream to better days. The other people can kiss our asses, but in life he said, and I ain’t get across the heavens. The woman flashed victory sides because we’re perfect for each other as long as well. Nobody else in mind. Oh yeah. You know, you used to care, figure out how can you say? Never mind. Don’t matter now. So keep falling from a problem in my life, jeanne red or whatever. Mm Next week on nonprofit radio I’m just gonna have to trust me. I was focused on the fire and so I don’t know what’s coming up, but I promise you it will not be the fermentation. She can you missed any part of this week’s show I’ve been finding at tony-martignetti dot com responded by turn to communication. You are currently on profits. Your story is their mission terran hyphen two dot c o. And by sending blue and only all in one digital marketing

[01:05:11.59] spk_2:
pact. Powering

[01:05:12.73] spk_1:
nonprofits to grow.

[01:05:44.79] spk_0:
tony-dot-M.A.-slash-Pursuant going through a creative producer is the wonderful Claire Meyerhoff show. Social media is by students Chavez. Mark Silverman is our Web guy And this music is by Scott Steiner. Thank you for that after making money you with me next week for nonprofit radio big non profit ideas for the other 95 go out and be bobby.

Nonprofit Radio 450th Show Recap

Last week was Nonprofit Radio’s 450th show. Here’s my highlight video including co-host Claire Meyerhoff from the PG Agency and live music from Scott Stein, singing our theme music, “Cheap Red Wine.” Also calls from Gene Takagi, our longest-running contributor, from NEO Law Group; Yigit Uctum from returning sponsor Wegner CPAs; and Peter Panepento at new sponsor Turn Two Communications. And a welcome to new sponsor Cougar Mountain Software.

Best part is the heartfelt cameo from Tony Martignetti, Sr., with commentary on his son. 

Nonprofit Radio for April 21, 2017: Donor Story Secrets & Social For Your Events

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Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

It’s not your 7th grade spelling bee! We Bee Spelling produces charity fundraiser spelling bees with stand-up comedy, live music & dance. It’s all in the video!

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My Guests:

Claire Meyerhoff: Donor Story Secrets

When it’s time to write another donor profile for your website, newsletter or Facebook, you’ll be glad you heard Claire Meyerhoff’s time-saving tips for producing high-quality, donor-centric content. She’s our creative producer and president of The Planned Giving Agency.



Amy Sample Ward: Social For Your Events

Amy Sample Ward

Amy Sample Ward returns! We’ll recap the 2017 Nonprofit Technology Conference, then she’ll share her strategies for integrating social media into your events, before, during and after. Amy is our social media contributor and CEO of NTEN, the Nonprofit Technology Network.


Top Trends. Sound Advice. Lively Conversation.

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.

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Okay. Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. We have a listener of the week. Todd palin ac he blogged five websites every n f p c e o should utilize and non-profit radio is number two. Todd, come on, number two. I mean, we were in the top two, but you know and utilize i don’t you let you know how about gush over or visit every week utilized it’s a little a little stiff sounding, but todd, i’m grateful anyway. He blogged this at fist two five dot com fifty fives fist teo fist two fives. Purpose is to help non-profit to be more businesslike and help for-profit sz be more socially responsible. That’s very cool. Congratulations, todd. Paula neck on being our listener of the week, my voice just cracked oh, you know that i’m glad you’re with me because i get slapped with geo trick. Oh, sis, if you tried to milk the idea that you missed today’s show donorsearch story secrets claire meyerhoff returns when it’s time to write another donor profile for your website newsletter or facebook, you’ll be glad. You heard claire’s time saving tips for producing high quality donor-centric content she’s, our creative producer right here in non-profit radio and president of the planned e-giving agency and social for your events. Amy sample ward returns we’ll recap twenty seventeen non-profit technology conference then she’ll share her strategies for integrating social media into your events before, during and after amy’s our social media contributor and ceo of n ten the non-profit technology network on tony take two how to pitch non-profit radio we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com, and by we be spelling supercool spelling bee fundraisers. We be e spelling dot com. What a pleasure to welcome claire meyerhoff back to the studio. She is a philanthropy communications and marketing specialist and president of the planned e-giving agency she guessed blog’s at non-profit marketing guide dot com and i’m going to say it again and it’s probably not the last time she is non-profit radios, creative producer, you’ll find her at pg agency dot com and at claire says that’s. Easy dankmyer off. Welcome back to the studio. Thanks so much, tony it’s great to be here. It’s a pleasure. Thank you, guys. So glad these shoes these trips work out for us. Yes. I love coming to new york city and coming to the crystal studio and being on talking alternative the crystal studio we are surrounded. We’re surrounded by crystals. Yeah, it’s a good, good, you know, energy, i agree. We got and you bring energy to you. Do you bring that radio expertise? That energy? Okay, we’re talking about donorsearch tory’s. What do you feel like non-profits or not getting quite right about when they write a donor story. Don’t testimony? Well, i’ve i’ve i’ve written many, many, many donorsearch tory’s, but i’ve read even mohr donorsearch tory’s that’s part of my job. So i’ll go on a client’s website or a potential clients website, and i start reading a donor story and typically they fall into several categories. But the worst one is is what we call gushing flackery, where you’re just like gushing over the person and you’re acting almost like their pr flack that you’re trying to promote them. It’s like two promotional and it’s about to many different things and not really about, you know why this donor cares about your cause? If we want to do this correctly, you you advise that we start with recognizing our goal for the for this piece, right? So what’s the goal of your piece? Are you trying to show that that donors are putting your charity? And there will that’s a great reason for doing a donor story? Because it’s social proof it makes it really normalizes plan giving social proof? Yeah, social proof. So you have a lovely donor-centric looting your charity in her will, and now you want to feature her. So your goal really of that is to show her in a really nice light so that she likes the story but also to normalize this concept of putting a charity and your will and encouraging other people to do it. So it’s a very simple goal. The goal isn’t about telling her life story or writing a biography about her or gushing over her to make her feel good, perhaps because my friends and fund-raising they say, well, you know, i want to make sure you know, that she looks good and, you know, make her feel good because they’re all about that, but frankly, that makes for, like, a really kind of boring, weird that’s. A poe story. Yeah, yeah. I mean, you do want them to feel good about the piece. Clearly, but that’s not your primary goal. No. Your primary goal of the donor’s story. Yes. It’s a bit about stewardship like you’re thanking the donor, my featuring them. But your primary goal is really to put a face on your philanthropy and to encourage other people to do a similar thing that this person has done precisely. Okay. I like the idea of social proof a lot more about that. What’s up. Well, social proof is just proving that something is normal. I liketo almost call it more like normalizing ilsen social proof. So if you say, you know, if you see ah, lady and you’re in your annual report and she’s, a retired teacher, and she lives, you know, in greenwich village or whatever, and you work for a big, fancy new york city charity and you feature this lady and she’s, a retired teacher and she’s normal. Then someone reading that will be like, well, gosh, that’s, that’s normal she and she went and put this charity in her will. That’s not like a strange thing, it’s not for rich people, you know, it’s, not just for, you know, big time philantech are everyday people, and you might be doing this for plan to give ah, encouragement or major gift major, it could even be i don’t know how that could be an annual e-giving e-giving unnamed naming a scholarship or something like that. So that’s a great donorsearch ori. So say your your small college and you have a nice person who has given you an outright donation maybe if a few thousand dollars, but also included the college and their will, and you’ve created a scholarship in his name. You get after his father and you write up this little story about why he cares and what he’s doing and then that’s your social proof right there, this normal person did this precisely. I mean, for trying to encourage others. It’s probably better to include someone to do this around someone who’s a modest donorsearch modest means because you’re going to appeal to a much broader spectrum, then the high net worth donor-centric purpose. Well, that’s interesting, too. About the highway high net worth donorsearch event are you? Viewed a lot of very wealthy people and it’s funny because one of the typical things they’ll say to me is they’ll say, so you’re going to write this story. So what is it going to be like? And i tell them a little bit and then they go, they kind of whispered there, go just don’t make me look rich. Yeah, because nobody wants to come across like they’re bragging about their money and the donorsearch story is something that they should feel good about sharing with someone and if it’s this like bragging story or about how these people own all these office buildings and they’re huge philanthropists, they’re not going to want to show that to their friends. Because it’s a little embarrassing for most people, there are some people who are there are some things one articular, but yeah, most people are very modest. That’s true. I agree. I’m not screwing with you, right? I can think of ah one recent ah, recently popular guy. Um all right, i’ll tell you what, why don’t we go out for our break? And when we come back, they’re not going to keep talking about the donorsearch ori and we’ve got to talk about who to select and the donor photo and she’s got tips for interviewing, so stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamental lt’s, a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent. I feel like doing live listener love this moment. Andi were bursting, uh, let’s, start abroad. Mexico city, mexico cattle. What what is what? We’re going to start as point a star days, of course, when it started seoul, south korea, always multiple. We’ve got multiple south korea, always, always so grateful for that. Loyalty that’s the word i’m looking for on your haserot comes a ham nida for our listeners in seoul live germany, they got multiple in germany. Guten tag new delhi, india is with us checking in new delhi you’ve been with us before, i can only send you live listen love in english, i’m sorry i’m not not prepared, but don’t but come back, come back and we’ll get it okay, bring it into the u s, tampa, florida, woodbridge, new jersey, multiple new york city love it and over mass boston, mass whoa, do you know each other live listener love to all the live listeners, and they’re bursting first thing today, i got to say podcast pleasantries for the over twelve thousand listening in the time shift, whatever device, whatever time, whenever it fits your schedule, you might be listening a month later. Binge listening pleasantries toe are over twelve thousand podcast listeners so glad you’re with us and the affiliate affections last, but never least on our am and fm stations throughout the country and our new am fm outreach director. Of course, of course, betty mcardle, who will shout out at the end affections to our live two hour am and fm affiliate listeners fremery if you done facebooking now and everything when i see you with your phone, social media is very important said it well, and so is the live listen love in the podcast pleasantries in philly defections i can multi task i’ve got to send this stuff out. Um, how about through, though, to choose? How do we how do we make sure we’re getting the right donor that’s goingto give us the best story and be the most cooperative, et cetera? Well, when you’re writing a donor story typically you want to choose someone typically what fundraisers do is they want to smooth somebody, so they know i wanted i want to feature this donor mary lou she’s, great she’s this she’s got a great story and they go on and on about all this stuff, but then when i find out a little bit later is she might not be the best person, and then i’ll hear a funny thing that the the fundraiser will say, well, she’ll do it, but she just doesn’t want to use her name. What? She may not be the best thing i think we need to move on anonymous and anonymous has been very sweet to us a very thoughtful right. So it’s it’s really important to choose someone? That’s that’s, that’s really game that wants to do it, willing to use their name, they’re willing to use their name. They understand the concept of doing the donor’s story. They understand that they’re photo is going to be used to that it’s going to be connected with an ask of some sort. And in an action of some sort it’s gonna be a little bit like an advertisement, maybe and some people don’t don’t realize that they might think, oh, it’s a donor story it’s going to be a story about my family and where we come from and, you know, the real vikings and no, okay, it’s, not just a story perception. So it’s good to have to choose a donor who is basically number one like a really nice, friendly person, outgoing person or even not outgoing person who just really cares about your cause and gets what gets what you’re doing so that’s number one they should really care about the cause and really understand the whole point of of this. Donorsearch torrey and of course, yes, they wanted you want to use their name and take a photograph and all that, okay, now they’re going to have a role in the process, right? Of course they’re going to be able to review what you write typically typically sometimes they will review what you write so so the best thing for sort of the the approval process, which can things can get hung up with that so let’s say you’re in charge of of writing the story and you’ve selected this donor and asked her if she would like to participate. It’s really great if you can show her an example of a previous donor story and say it’s going to be a lot like this it’s going to be about this many words and the photo is going to be something like this and it’s going to be in this spot in the magazine and it’s going to be a lot like this, so then they understand what’s going on and also you’re going to say to them, it’s going to be very brief because that’s really the best way to kind of keep this thing from going out of control how many words? Roughly you could do a donor shoretz like seventy five words that short? No, sure. Because that’s really what it’s mostly about is a really good photograph and kind of just this little testimonial. It’s basically, the why they care. Like why they did this, why they care so much. And then it’s maybe like, you know, one or two little fact it’s a very short story. And then you need your call to action at the end. Basically. Well, not what do you want people to dio? Do you want people to do what mary did? Mary started a scholarship. Are you interested in doing that, then? You know, call contact through intact durney martignetti you mentioned a photo on your your advice is to focus on the photo. What do you have around that? I really believe it’s it’s photo it’s almost photo first story second, because too often the fur photo is just a complete afterthought and a disaster. So you have this wonderful story. And then at the last minute, thie fundraiser gets a photo from the person and it’s a little like a dime sized photograph from, like a cruise have a digital and they just sort of stick the photo and its terrible or or they just base, maybe snap a photo with their iphone of this older person just like sitting in a chair looking kind of, you know, pathetic and and it’s sad it doesn’t have to be like that. So i really encourage people to hire a professional photographer because this’s also a wonderful way to steward your donor. So maybe for one hundred dollars or one hundred fifty dollars, you can hyre ah, local photographer, and then you can go over to the person’s house or have them come over to your organization if you have something photographic like dogs or kids or something. And and, you know, take some really nice photographs of this person, and then they feel important because you’ve hired this photographer and you’re doing something quality and then after it, of course, you can also, you know, make a copy of one of the nice photos and frame it on dh send us with them and say you might you might like to have this. Thank you so much for helping us out. You know, the photograph is really, really important. And if you can’t have the have the photograph of the donor doing something that’s related to your cause old holding, one of the animals holding an animal or for furat nature organization at the very least have them standing, you know, in their yard near their favorite tree or something, and so it’s it’s you, khun stage that photo just a little bit and do something really nice. So put a lot more thought into the phone absolutely put a lot of thought into the photo, and when you’re choosing a donor, think about someone who would like to be photographed. Perhaps they’ve already been in a local newspaper about something else, and you know that about them, so they already kind of know what’s going on? Cool, not scary to them. When you’re interviewing them, you have some tips for interviews. I do have some some tip, even that we’re gonna do this let’s say, we’re going to keep this to a seventy five word, seventy five to one hundred. I’ll give you an extra twenty five words. Seventy five, two hundred words is what we want is that all the space we have? So how do we fashion our interview around that well, it’s it’s really very simple, and it almost come down to one one question, and if you ask no other questions you could kind of be done at, you know, with the one question, so let’s say, tony, you’ve been donating to this animal shelter for a very long time need a drumroll for them? Yeah, and and you’ve included the animal shelter in the will. The question would be tony, what? Why is this call is so important to you that you’ve done this wonderful thing? You’ve taken this major step of including the charity and, well, why is why is it so important to you? And should we be recording while we’re interviewing? You don’t really need to record just good notes, just good notes, because really, you’re just looking for that money quote, you’re looking for that one quote, and usually you get it right off the bat with that first question of why do you care? And ah, mistake people make is they they say, well, why do you care about the you know, riverdale animal shelter? Well, it’s not why you care about that shelter, it’s, why you care about the cause. So, it’s, why do you care about homeless man’s? Why do you care about illiteracy? Why do you care about feeding? You know, people that need, you know, a hot meal. Why do you care about homeless people? Why do you care about cancer research? Why do you care about this college? So it’s it’s? Not really. Why you care about, you know, the organization per se or your mission. It’s it’s about it’s really about the call cause you want them thinking broader, right? And you go and you’re going to get some kind of good pull, quote, this is what you’re looking for that little money quote you mentioned, right? So for instance, i interviewed a man who we featured for parkinson’s organization. So it’s not the question wasn’t well, why do you care? You know, why do you care so much about the parkinson’s foundation? It’s well, why do you care about you know, parkinson’s? And he told me the story about his mother, who had parkinson’s when he was a little boy and how, you know, her hands shook but then when she would take his hand to cross the street her hand didn’t shake and fell, and he felt safe and that’s the quote i used was something right in there about that he wanted to make sure that everyone, you know felt safe that had someone in their family with parkinson’s and just nice little quote about that. So it’s it’s really about the wide the person cares about your cause, not about the mission. So that’s really all you kind of need to ask them, and now they’ll tell you they’ll say, well, you know, years ago i was a schoolteacher and i had children who came to my class and they hadn’t had breakfast, and i really got interested in, you know, school nutrition programs, and so it goes, it goes from there, so usually they have a little story, and then once you’ve chatted for a little while, a great thing to do is at the end of your conversation is to say, is there anything else you’d like to add? Is there? Is there anything else you’d like to say? And typically the person will say no, but and then after the but you get your best quote, really? They’ll say no, but i really want people. To know that in in this town there’s a big problem with, you know, ah, litter and that’s why i really care so much about this cleanup program like they will, you will have talked to them for five minutes and more and it again. Now at the end, they will consolidate their best. They’re best quote, and i know this from working in radio for many years, being a radio reporter, so you would interview somebody, and then at the end, you’d say, is there anything you’d like to add? And they would very succinctly say everything you’ve ever talked about for the last five minutes and that’s your sound bite, okay? And it’s right at the end and it’s, easy to grab. So that’s that’s how i know that. So that’s your best sound bite, really? And usually you’re best quote comes at the end when you say anything else you’d like to add well, no, but i you know, i really want people to know x y that’s it there. You got it. Cool. Thie like, protect, protect, protect for interviewing. Well, my, you know, my profession was i was a reporter and a news writer. And and basically you’re telling stories and it’s it’s journalism so it’s just another form of journalism, and when you’re a journalist, number one is faxing your friends so it’s about facts and quotes. So when you’re writing your story, if you just stick to facts and quotes, when you go to get it approved by your boss and they want to rewrite the whole thing, you can say, well, no, actually that’s a direct quote, and i’ve had i’ve had clients, is there? Bosco well, can we have her say this instead? I said, well, no that’s what she said, she’s, the donor and that that’s what she said she likes that. So if you stick to just direct quotes from the donor and a couple of little facts like, you know, she’s named the charity in her estate plans that’s a fact, and you’re not sort of screwing that up because thie approval process things can get a little hinky. Okay, and don’t forget the approval have are writing what you have some ideas for our actually writing we talked about we talked about a brief quote. Courts are good. Yeah, what for? Writing there was sitting down and writing these hundred writing for writing, you know it’s it’s keeping it brief and also, you know, i say to write light, bright and tight and typically your readers they khun tune out at any minute so you you should ride in a one on one engaging style so it’s a very personal style it’s not like bunch of flowery language and extra words. Is that the light? That’s the light so you wantto cubine sure what’s like bright tighten your right and tight and sure so it’s it’s, it’s it’s a light story it’s. Not a heavy duty, you know, four hundred word four hundred words. You know what? You’re not writing a book about the person and again it’s. Not about like where they went to college. Unless it’s, you know, there’s a for your college. But it’s not about, you know, all these things that the person does cause i i read this all the time and the funny one that always gets me is at the beginning. It’ll say john smith is a great philanthropist in our community and a very well known, you know, person who sat on many boards and all that that’s like the first thing they tell you is it’s sort of this list of this person’s credentials and that’s not interesting to the reader, and it doesn’t make the donor look that good. They don’t want to share that with people that you’re sort of, you know, boasting about it, segregates the reader from g i’m not on all those boards, right? So i guess i can’t i can’t do what john did because he’s a well known philanthropist. Exactly. I only give a couple hundred dollars a year. So right, this doesn’t apply to me. Turn the page writer that’s for those kind of nickels. That’s for those kind of people who sit on a lot of boys is a lot of boards, right? That’s. Not nice. Okay. Like brighton tight. Yeah, like brighton type. Keep it really short. Basically it’s it’s about the why and it’s about why the person is taking this action. And then at the end, you want to make sure you have a call to action. Which is to say, you know, would you be interested in naming a scholarship here? It smith college when, you know, give us a call. So you want to you want to do that so it’s in your headline should be should be a good little headline and what i like to, i’d like to make the joke that says a donor story is not a headline there’s a lot of times i’ll see that in a in a in an annual report or or a newsletter and says donorsearch torrey, well, no, well, that’s like saying, you know, mcdonald’s is like, you know, a burger store. Thank you. So the dahna story that’s a category that’s, just something we say, like what’s our donorsearch torrey next month, but it’s not it’s, not a headline, so have a good headline and have a nice view could do a nice pull quote that you pull out and make it bigger and then looks good and then you’re called to action and those things should be, you know, bolted because that might be all the reader reads. They see the photograph, they read the headline, they see the pull quote and then they see the call to action and they might not even really read the story. But there’s still getting the message? They’re still getting the idea we’re asking about. The headline should should that focus on the donor or the reader like something like you can do this also? I mean in that category, i’m not saying that’s a headline or it doesn’t really matter how you well, a good line headline is something that grabs the person’s interest in my little i’m not a great headline writer so might cheat for a headline is like a quote from the story because it’s something the person said so it’s it’s hygienist donorsearch ori with a woman in grand rapids, michigan, for the community foundation and it was a great photograph of her, and the headline was, quote, i will oh, i will always love grand rapids because that’s, what it’s about she put grant rapids in her will and then it’s about caring about this whole city and the community that’s why people support community foundations because they really care about their community and the causes in their community. So i that kind of like my little cheat thing is to go to take a quote and make that the headline all right, now you mention the approval process a few times, so i can imagine you’re hankering to get to the approval process. Now we got our thing written. What? We’re going what’s your advice around the approval well, the approval process because this is where things get ruined. This is where things get in the edit in the edit, people, somebody. Now we got a reading by committed and e i would just keep it to few people as possible. And so my tricks for getting things approved is to just give it to, you know, my client and they give it to their boss and and i’ll say something like this is exactly eighty five words, it can’t be any longer, it has to be eighty five words, and then people are less likely to tinker with it because they can’t write it as short as i can, or a short as you can, because you’ve really given a lot of thought to this story, so the boss might try to tinker with it. But well, now it’s one hundred seventy five words and you know, it can’t be that so i had like, a strict word count and tell them that that it has to be that word count. So that’s the number one trick. And the second thing is, if you stick with quotes and facts, there’s less to tinker with, so you don’t want to start writing all this other flowery stuff. You just want to stick to stick to the facts and stick to the quote, stick to what the person said, and then it’s a lot harder to tinker with. Ok, right? And then after you’ve gone through your internal review, hopefully briefly, it goes to the subject to the r to our donor, it goes to the donor first. This is another secret about dahna for goes to the donor first, they’ve already donorsearch already approved it. They loved it. They can’t wait to see it in the newsletter, and then your boss is like, but but all the donor mow mrs smith, she just loves this so much when it be great. When it when it’s printed, we could frame it and give it to her. She loves and she loves it. I don’t think we should mess with it. She loves it. She loves it. It’s, dirty pool. I love it. Well, you have got a job, neo-sage she loves it. Touch it. We love she loves it. It’s close she’s, so proud of it she’s already sent it to her daughter. I imagine that it also rich thieves could be multi purposed, right? We can use this in some other marketsmart ocean ways, you know, once you have a great donorsearch torrey, you should use it over and over again. And when i come into an organization and we need thio ah feature a donor. Ah lot of times i’ll hear well, we already used, you know, mr jones last year, and i’m like no, but that’s a great story. We already have these great quotes from him. We have this beautiful photograph, he’ll, you know, he was cool with it, he loved to use it again. Oh, but we already used him and and i always say, well, you know, maybe people read that a year ago and hung on to every single word of it, and maybe now they’ll see him again in this different way, and they’ll just go, oh, there’s that nice guy so it’s ok, because typically people didn’t even read it the first time they’d even notice it the first time they’re not hanging onto your every word of your non-profit. Newsletters. I got news for you. Filed it. Then they’re comparing each one two that’s up to the old. Exactly. Let’s go march of twenty twelve that you guys five years ago. You believe that because that our quarterly report from five years ago. So if you already have a great donorsearch torrey, you can you can repurpose that. And sometimes it’s just pulling out a quote, taking the picture, cropping that a little bit differently and you can use it many different ways. Now you can put that on facebook or you can use it somewhere else. And a great way to repurpose a donor story is to is to flip it and turn it into a pier letter so let’s say, you know john smith, come ah it’s a long time donorsearch organization. You could craft a letter from him based on what he’s already said. And you write the letter from his voice. Two other donors like him. So let’s say he lives in a certain neighborhood and he, you know, you could craft the letter saying, like, oh, dear bob, you know, i also live in this neighborhood and i recently did a great thing i updated my will and included thie, you know, clean up the river foundation. Is that something you’d consider doing? And so that way, you already have the content. He’s already agreed to be in this newsletter or whatever, and you can show him that and say, hey, look, could we would like to send a letter from you two other people? We don’t even have to bother you again with interviewing you again because people don’t want to bother to be bothered a second time for a second interviewed you have the content you need, we gotta leave it. We’re gonna lose their way. We will reuse it, we’re gonna leave it there tomorrow you’ll find her at pg agency dot com and also at claire says that’s easy. Thank you so much, claire morrow. Thank you, tony. My pleasure. Any sample ward and social for your events coming up first. Pursuant, they’ve got another free webinar it’s. Amazing how much free content they’re producing for you. This is howto win at data driven fund-raising get a handle on your data data for goodness sake. People are overwhelmed by data data data. What do you need to measure? How do? You measure it, what actions do you need to take? Based on your data? You don’t need to be overwhelmed. Webinar will help you pursue it has your back? This is on tuesday, the twenty fifth and if you can’t make it because a lot of people listening later, um, i’ll let you know when the video is up. There’s always an archive for you. If you want to register for the live webinar, go to pursuant dot com quick resource is and then webinars and again it is howto win at data driven fund-raising we’ll be spelling spelling bees for millennial fund-raising it’s a night with live music, stand up comedy, dancing and a spelling bee all for the purpose of raising money for your work. This is not your seventh grade spelling me. You could check out their video at we b e spelling dot com and then get in touch with the ceo alex greer and book a fun night for your organisation. This is organization specific. Not a bunch of org’s doing one night together. No, this is for your work reason money for your organization. We be e spelling dot com now time for tony’s. Take two if you want to pitch non-profit radio, please make it about non-profits small and midsize non-profits that’s who the show is for that’s who i have in mind as i produce it each week i got a pitch like two weeks ago, and first of all, it was long the woman talked for, like, seven or eight minutes, and at the very end of that diatribe came the part about non-profits it had nothing to do with non-profits leading up to that she’s, a food blogger, and it had to do with her eight million instagram impressions and i don’t know one hundred twenty thousand facebook likes whatever, you know, i mean, the numbers were high, i don’t high numbers aren’t all story. I mean, we know true engagement is important too, but all right, so she had a lot of lofty numbers anyway, but it was all about food, and then in the end ah, and i give part of the profits too. This international food charity, which i’m not going to name. Okay, so that was an eight minute story, and i got twenty seconds of a non-profit this is non-profit radio, not food blogger, radio i mean, it’s, not the food network. So off topic, to say the least and it’s not that uncommon that i get these, you know, that this is not a non-profit relationship or shoretz minuscule like, in this case, so if you’re gonna pitch non-profit radio make it about non-profits that’s all i ask, and then we may have something to talk about. Of course, i got a video on the subject and you’ll find that at tony martignetti dot com and that is tony’s take two amy step award. You know her she’s, our social media contributor and ceo of intend the non-profit technology network. Her most recent co authored book is social change anytime everywhere about online multi-channel engagement she’s that amy sample, ward dot or ge and at amy r s ward welcome back. Any sample word? Yeah, i am happy to be back. I’m happy to have you. Thank you so much for being with us and my voice just cracked again, much like i’m twelve it’s, unbelievable. And speaking of children with the first thing we got it before we get into anything related teo non-profit technology conference or social media for your own events. The more you just run that was talking about staying on topic. Well, yeah, but you’re going to appreciate this thing because oren louis sample ward has his one year birthday next saturday, the twenty ninth. Isn’t that the case? I know i’m tracking it. Happy birthday, orin. Thanks. What are the what of the festivities around the first birthday? Um, well, i guess we are not, um not in the judgment way. Just in a personal capacity and preference way not people. Teo, create a huge party. We mostly just want to have a day where folks who haven’t met him yet get to meet him or people who have met him. Get teo hangout and friends with kids can have their kids come over and they can all play together. So mostly just having an afternoon at our house with lots of people. That’s. Wonderful on open house. Yeah, wonderful. Congratulations. Thank you. Alright. Happy for orin next saturday. Wonderful. Nasty. Don’t you feel bad about admonishing me for staying on topic? No, i knew what you were going to say. You did? I didn’t tell you. All right. All right. You know i was you know, i’m keeping track of him. We’re going to say what? When i was going to say what? What do you mean? You just said what i was going to say. Oh, okay, then. Let’s, move on. Teo. Seventeen ntcdinosaur was a smashing success with well over two thousand people there. The non-profit oh, my gosh. Yeah. I think our final count, i should go look this up before i say it on the radio. But i think our final count was, like two thousand three hundred and thirty people. Wonderful and that’s, the largest ever. Is that right? Okay, now, there’s more to the story than just how many people come. You could have a crummy conference with twenty, three hundred on everybody next year. You have know it was really, really awesome. Yeah. Tell us tons of tons of people making connection, which is ultimately what we want. You know, we can we can plan well in advance for there to be lots of sessions and, you know, lots of activities. But the reason that we planned all that so that people can find what they need, whether that somebody that they can commiserating with or somebody that they could work with or on expert to help them understand what they’re working on a vendor that has that platform they’ve been looking for, you know, whatever those connections are. So we were really, really happy that so many of those connections were happening just even right from the very beginning. And that was kind of a big theme of people’s evaluation. Feedback this year, too, was just oh, my gosh. You know, this i came thinking that i would go to some sessions and learn some things. And i had no idea that actually i would meet all these people and i would have all these ideas and come. I have all these folks that i wanted, you know, follow-up with our state connected with so that felt really, really great. Fell like a good success. Outstanding. Congratulations. Thank you. Eighteen ntcdinosaur that eighty, ninety is twenty eighteen. Is april eleven through thirteen that’ll be in new orleans. Okay, back in the central uru. Always rotate east, central and west. Right. Okay, central new orleans. Okay. Excellent, april. All right. Um, so let’s, talk about social. This is a perfect segway and a perfect you’re the perfect person to do. This because you’re our social media contributor and you hostess fact, those event every single year as and ten does let’s talk about some social you’ve got some ideas for before the event, what to be doing? Yeah, so figured since we just had the mtc and it is such a big event and as we always remind ourselves here and in ten were a technology organization, so we should be able to figure some of these things out one at a time kind of share the behind the scenes secrets and practises and things that we’ve learned from kind of integrating social media. So just just say that at the beginning, in case listeners are like, gosh, these all of these examples are about the ntc that’s intentional trying, trying to share what we dio putting on that big conference so ahead of the event, you know? And when i say ahead of the event, i mean, about a year ahead of the event, we start the planning around content and that includes social media, but as we’ve talked about before, tony, you and i, you know, social media can’t just exist a little separate thing, you know, you don’t just have your facebook plan over there by itself, you have your community engagement plan and you’re content plans and those include social media where it makes sense. So we start that planning basically as soon as this conference ended that next week, we had our debrief, which included let’s get started on you. No hear things that we learned this didn’t work on twitter or, you know, whatever so that we can start that planning while it’s still fresh on dh it’s going to take that long to plan it out anyway, and so part of what goes into that planning is what what opportunities did we notice for content that we weren’t creating at the conference, that we should think about it and kind of integrate into our plan? So we’re there folks who were tweeting from a session with how much they you know where into the topic and sharing their own examples even beyond what the presenters were sharing? Oh, that’s, awesome let’s kind of tag all those people now make a list of those folks now so that we can start engaging them ahead of time. Clearly, they got a lot out of it. Let’s, let’s engage them once registration opens, for example. So you’ll be finding those those folks who are already kind of engaged from this last conference. Sorry, what were you gonna say? Yes, so you might use them as sort of your back channels before you start or when you start promoting twenty eighteen. Is that what you mean? Well, i mean, two things one that there folks who personally did get a lot out of the conference. So even if they aren’t planning for whatever reason, budget or schedule or whatever to attend the next conference, what we’ve found is that those folks were really engaged and personally gained a lot from the previous year’s conference when registration opens are really, really open and love when we asked them to kind of use the session hashtag or the conference cash rather and kind of put out some testimonials in their own words like, what did you learn love about last year’s conference? Why should people go and people will post, you know, like a five part twitter message about why people should be going to this conference even if they’re not able to go that next year so that’s one piece is kind of making a list well, it’s fresh of who were the folks who really seemed engage, who really got a lot out of the content, they don’t have to be the people who are speakers, their sponsors are, you know, really high profile folks, they’re people that just really, genuinely got a lot out of it because they’re going to be sharing that really genuine kind of testimonial. That’s goingto connect with people who are also not speakers responses, but i just thinking about whether they should attend or not, you go excellent that’s smart, i mean, similar to what you were talking about in the first half of the show, right? Like you don’t need to profile somebody that other folks don’t feel is appear making sure that you’re connecting with those attendees who are just speaking from an attendee perspective. You know, i wasn’t speaking on the session, i haven’t been here ten years in a row, but that was my first year and it was amazing. And i want you two have that same experience and you know, they’re sharers because that’s how you flagged them because you aren’t you steal that they were using the session hashtag or the conference hashtag liberally and you found him so you know they’ll share oh, excellent. Okay, more pro tips love it. Yeah, but then the other part of kind of making that list is figuring out what what was prompting them to be doing that sharing at the conference, you know, was it just somebody who was really into a session and one of the share ideas? Or was there something going on for example? I mean, you’ve been to the conference, maybe you could help me with these examples, but for, you know, at lunchtime we have what we call birds of a feather lunchtime tables just topics on on top of tables for people to help make connections and meet folks, but then sometimes that prompts people to get really engaged on twitter because they don’t have a table, right? Like they never saw that opportunity and they never submitted a table topics, so they’re using the conference hashtag to try and attract other people who want to talk about something, okay, awesome! You know, there was a re a world thing happening in the room and they were on twitter, but so finding those other events or moments at the conference, that kind of prompted that so that we can think ahead, hey, you know, people turned to twitter to try and organize those tables. How can we plan for that ahead of time? Okay, okay, yeah, i guess maybe parochial e, but, you know, i used to pay special attention to the tweets of guests, and i’d be interviewing in the booth for non-profit reiter and and the fund that then then you know, they would treat the photos from the booth and everything like that while i was interviewing them and yeah, that’s, the stuff that i used to, i guess that was our little birds of a feather is what i was paying attention to. Yeah, another piece, um, that we’ve found kind of connecting from one year to the next is that we have at the conference a photo booth and take photos ourselves, you know, of the conference experience, but we also try and watch and kind of if it’s on twitter, for example, favorite that on twitter who confined it again are or just save the link of folks who are taking photos from the conference that a photo there is so much better than words or maybe we’re just not good at words the photos so much better at helping us kind of capture and demonstrate, especially to people who’ve never attended the ntc what it’s like? Because we like to think at least that our event is unique, and i’m sure that spokes listening think that their annual event, whether it’s a gala or a breakfast or whatever is also unique and using photos that attendees took themselves of the event is such a better kind of riel riel world view of what the experiences like. And we have found that even though there’s going to be things that are different, like what the science looks like or you know what, what the photo booth backdrop was, like, there’s going to be some of that? I guess you could call it branding that’s different year to year, but the experience we hope, is not significantly different. And so we’ve found that it doesn’t matter if one year’s photo booth photo had a robot theme and the next year had some other team and whatever but using those photos ahead of time, you know. It’s really, as soon as registration opens has helped people want to share and also has we’ve seen people what kind of share those photos or tweets that have the photo attached and say, oh, yeah, i did that, too, even though they’re not in the photo, right? So someone year the conference had a mechanical shark in our closing reception, and, you know, we posted a photo from that with somebody riding on the shark and said, no, we can’t wait to see next year, but blah registration is open, whatever, and then a bunch of people would share that i wrote on the shark to you have to go to this conference even though the shark had met him to dio really with anything tio help capture how excited they were for this community that’s cool, we’re not. We’re not jumping the shark, but definitely not jumping way to take our one break while you’re with me, so we got more to come because we’re gonna talk about what to do during the event with their social and then or after your event tons of pro tips, gosh sakes, stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked neo-sage levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have for her. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m jonah helper, author of date your donors. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. All right, we’re talking about social media during beef before, during and after your events with any sample work. All right, there’s one more thing i just want to touch on pre event on that’s very just a very small thing. Amy hashtag if you see erroneous hashtags like people doing ntcdinosaur teen instead of seventeen ntc or you know some other variations of what you what is the correct hashtag? What do you what do you do with that? We’ve found that it’s just gonna happen so it’s better to plan for that and assume that people are using the wrong hashtag and the more that we can help kind of redirect people ahead of the conference, the better they are during the conference that using the right hashtag, which is less like we want everybody using our hashtag and more because that really is how people are trying to make connections and chair and post with each other, and so if they’re using the wrong hashtag, they’re not going to feel like they were making a lot of connections. So what we do is we know that just as you said, they’re going to transpose that the number. And the letter order so that’s a big one that we track and then we’re also looking for writing the whole year out. So if you if you have, ah event that uses the hashtag with the year just seventeen also search for it with twenty seventeen all of those kind of little nuances and as people are posting, you know, this b six months ahead of time as they’re posting oh, you know, are you? Hey at tony martignetti are you going? Teo ntcdinosaur teen, we see that and we reply and say, oh, we hope that you’ll both be there. Be sure and use the hashtag eighteen ntc so that other attendees can find you and i just used that phrase all the time hey love that you’re connecting our hey, thanks for promoting the conference or hey, whatever it is you’re doing that’s great! Be sure and use the hashtag and connect with everybody else and it’s just a nice way to correct somebody but also makes it clear hey, we’re only correcting you because we do want you to be able to connect outstanding, very polite and i said, yeah, i know it’s awful it’s start for that’s it you we want you to find everybody else. We want people to find you exactly. Okay, let’s move, teo during event intra intra event, if you will during our event. Now, what are your ideas? What do you got now? This, you know, there, especially for a conference like ours. You know, we’re talking about the ntc, which is twenty, three hundred people all pretty plugged in on one device or another, so the volume can just be intense. Um, and even if you have a smaller event, that doesn’t mean that the volume isn’t still a lot to try and manage. What we’ve found is that we need to have at least one staff person at all times doesn’t mean it’s the same staff person twenty four seven, but one staff person, you know, wow, while it’s normal kind of conference waking hours online to monitor things and that it’s best if that person can be, you know, maybe you have ah, on office at the event, you know, ah, room that’s, not the registration desk or the customer service desk, because otherwise they’re just going to be answering questions in person, right and feeling like i can’t i can’t monitor what’s going on online, so putting somebody in a place where they can concentrate and it’s quiet and they could just monitor what’s going on because you’re going to just have to be listening in order to figure out where there are things that we need to be, you don’t hey there’s confusion around the session room can let’s just make a post about that? Because it’s just going to be too much to try and walk the halls and figure out what to say. You really need to be listening online, okay, that sounds like a traffic control duty zoho totally that’s when it feels dual stressful because you know again, at least with ntc, that person is monitoring twitter and facebook and our conference app and our conference online forum and email, you know, there, there it really is kind of air traffic control, and then if you see something well, you’ve got your walkie and you’re walking out to other staff. Hey, can you go check the sign? People are saying on twitter that the sign is wrong? You know really does feel like you’re kind of in the master control center. How many hours of those shifts? Normally about two at a time was one. It is a lot to try and do you know that you’d definitely need a break? Yeah, yeah, like traffic control now for sure. Okay, totally. Um, you have some ideas about screenshots, screenshots, content? Yeah, we’ve found that it’s one of the easiest ways, because you may remember during your two hour shift oh, they were just so many people talking about this thing, and i said, this is so and so, you know, replied in a gm and said this and, you know, and then later that night, with all staff, when we have our daily debrief, you might say, hey, there was a big issue with this, and i know folks didn’t see it, but it was on twitter and it got results, and then you have watched so many tweets come by during the day, you can’t remember who it was that said that you can’t remember who you promised to follow up with so it’s just easier to take a quick screen shot and save that and you can have a folder on your computer whatever computer you know, you kind of monitoring from that day that is like thieves with people i’m following up or here are examples of horrible things that happened today that we need to fix or, you know, here’s an example of ah, really awesome post from a session. Whatever it is, you can just be taking quick screen shot and save it instead of trying to write down the person’s name or figure out all the details. I just saved you a lot of time and and also lets you feel like you can just stay in that channel, right? You could just keep following twitter. You don’t need to go use some other tools and try and find that spreadsheet that you’re using. You could just stay focused. All right, i got you. All right, we just have about a minute and a half left aim so let’s move to post event on about what’s your what’s, your top tip post event that if i could just say one thing that remember that even though the event is over, all of that content is still there and attendees are still engaging, so don’t just say great conference over, we’re getting on a plane goodbye. And have your your various channels that just were at such a huge high volume go quiet instantly make sure that you’ve scheduled ahead of time. Some tweets or facebook post that say, you know, thanks again for an awesome event, maybe you have a photo that you pulled out already that can go in there. Thanks so much, you know, staffer offline today taking vacation after unconference whatever it is, just make sure that there’s still some content because even though you’re a tte home asleep, your attendings are back in the office and, you know, still looking to engage. Okay? Outstanding, um, i’ll give you thirty seconds for your number to post event tip that’s all that’s all i’m giving you. Yeah, one thing that we’ve found is that right afterwards is a huge opportunity to start building up mo mentum for next year, though some of those kind of tweets they’re post that you might schedule ahead of time are things like reminder, you know? Hey, add to your calendar. This is one registration for next year opens o r be sure that you have you start thinking about your session ideas because we’re going to open. Session submissions on this date was just kind of start ng tow put out, the timeline really helps capitalize on how excited folks are and how they how great they felt so that they want to take it forward to the next year. Amy sample ward she’s, our social media contributor and ceo of the non-profit technology network, you’ll find her at amy rs ward. Thank you so much, amy. Great pain, great pro tips next week, the trump presidency and your work what’s the impact roof mccambridge is with me she’s editor in chief of non-profit quarterly. You probably know her if you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled, and by we be spelling supercool spelling bee fundraisers we b e spelling dot com. Our creative producer is claire meyerhoff. Sam leve lorts is a line producer. Betty mcardle is our am and fm outreach director shows social media is by susan chavez and our music is by scott stein you with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be green. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. It took two or three years for foundation staff, sort of dane toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno. Two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Fundraising Fundamentals Round-Up

This is the podcast I produce for The Chronicle of Philanthropy. It’s a monthly, 10-minute burst of savvy fundraising tips from expert guests. This first round-up includes strategies on donor cultivation; tricks for #GivingTuesday; Planned Giving; and corporate foundation giving.