Happy New Year! I’ve got 4 simple essentials for you to get started with Planned Giving fundraising in the new year. Plus a reveal about my next video for our new decade.
It’s a mistake to focus on your donors’ legacies in your Planned Giving fundraising promotions.
Years ago I was accused of being a thief. The donor’s niece didn’t trust me with her aunt’s jewelry. Peter Heller of Heller Fundraising Group, hosted me in his Outrageous Fortune video series to tell my story.
In talking to donors and potential donors to your Planned Giving fundraising program, it helps to be aware of the history and culture those folks grew up with in the mid to late 1900s. At least be curious about that period. Start with Abbott & Costello.
My thinking about mom’s death has evolved. Also, shots of my neighborhood, post-Florence.
Video: You Will Join This Club