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Nonprofit Radio for September 22, 2025: The State Of The Sector (Beginning With AI)

 

Gene Takagi & Amy Sample Ward: The State Of The Sector (Beginning With AI)

This year, any conversation about the nonprofit sector finds its way to Artificial Intelligence. So we start there, with our contributors Gene Takagi on legal and Amy Sample Ward on technology. Amy is concerned about our lack of security readiness and shares their Top 5 security must-haves. Gene explains your board’s duties around tech, budgeting and planning. They both see resilience as critical. Plus, a ton more. Gene is principal attorney at NEO Law Group and Amy is the CEO of NTEN.

Gene Takagi

Amy Sample Ward

 

 

 

 

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Hello, and my voice cracked. Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d suffer the effects of chondrodermatitis, nodularis helicus. If I heard that you missed this week’s show. Here’s our associate producer Kate with what’s on the menu. Hello Tony. I hope it’s so funny. It’s that voice cracks like I’m 14. Hey, Tony, I hope our listeners are hungry. The state of the sector, beginning with AI. This year, any conversation about the nonprofit sector finds its way to artificial intelligence. So we start there with our contributors Gene Takagi on legal and Amy Sample Ward on technology. Amy is concerned about our lack of security readiness and shares their top five security must-haves. Gan explains your board’s duties around tech, budgeting and planning. They both see resilience as critical, plus a ton more. Jean is principal attorney at Neo Law Group, and Amy is the CEO of N10. On Tony’s take two. Tales from the gym. The cure for dry eyes. Here is the state of the sector, beginning with AI. It’s a pleasure to welcome back Gene Takagi and Amy Sample Ward, our contributors to nonprofit radio. Gene is our legal contributor and principal of NEO, the nonprofit and exempt organizations law group in San Francisco. He edits that wildly popular nonprofit law blog.com. The firm is at neolawgroup.com and he’s at GTech. Amy Sample Ward is our technology contributor and CEO of N10. They were awarded a 2023 Bosch Foundation fellowship and their most recent co-authored book is The Tech That Comes Next, about equity and inclusiveness in technology development. You’ll find them on Blue Sky as Amy sampleward, aptly named. Welcome. Good to see you both. Gene, Amy, welcome back. Good to see you both as well. I actually got to see Gene in person this week, which was a real treat. But your faces coming through the internet. Where? Where? In DC in a in a meeting. Oh, cool. Yeah, it was wonderful to see Amy and hear a little bit more about her family and learn, learn about things going on. um, and great to see you too, Tony. Thank you. Last time we were together was the 50th. That’s right. Yes. All right, um. So Amy You have been, uh, you have lots of conversations with funders, intermediaries, nonprofits, uh, I’d like to start with you just. What are folks talking about? Yeah, I think there’s A lot of desire for thoughtful conversation across the sector right now and, and over, you know, the last handful of months and I’m sure the months to come. And that desire for thoughtful conversation is trying to be held in a time where things feel rapidly unraveling, you know, and A few, I think patterns have been coming up at least in the versions of conversations that I’m, I’m in, whether those are, you know, 1 to 1 with other intermediary organizations, capacity building organizations, um, nonprofit service groups or, or even philanthropy serving organizations or with funders themselves, and they’re, of course, different. You know, flavors of the same dish maybe, but I think everyone really wants to hear and help and It feels like there’s not that much help happening. Um, I think when you talk to funders are presume you’re talking about. How does that go? Like you you should be funding technology, you should be funding capacity building, you should be funding. that are advocating for things or yeah, I mean, part of what sees as our kind of theory of change in the way that we make impact is of course and directly supporting nonprofit staff through training but also shifting the conditions in which all of us are doing this work. Right, so asking funders to fund adequately for the technology and data that is needed to, to deliver the programs, their funding right is part of that or, or all kinds of other advocacy, um, big, big a little a, you know, influencing thropy, and they, and I, I have to do, so they take these meetings like they don’t mind being told what they ought to be funding. Oh, it’s easy to take a meeting. It doesn’t mean you’re making you’re implementing what’s what’s the outcome and what’s the action? I realize that. But I’m OK, I’m, I’m, I think that most of the, most of the conversations N10 is entered into with foundations are not necessarily on the premise of like, can you please give us this feedback to fund a certain way, right? We just say that when we have access to. To folks that we, that we could share it with, but mostly, um, I think in these times, just like honestly in 2020 funders and other philanthropy serving organizations are asking for what we see because we are able to see into a lot of different types of organizations across the sector, not even just in the. and see trends that are emerging, see what folks are really asking for help on right in a way where we’re not having to divulge, oh, this organization that’s your grantee, they don’t know how to do this, right? There there’s not that vulnerability we’re able to share trends and unfortunately, the trends aren’t aren’t new, but, but at least they’re asking about them right now and they. are very, um, vulnerable issues. Like we are seeing incredible lack of security readiness in organizations. And as we’ve talked about on this show, and Gin has talked about, you know, there’s a lot to be concerned about when you think of a nonprofit organizations like digital and cybersecurity because It’s your staff, it’s your content, but it’s also all of your constituents, all of those people who’ve received programs and services, and if you feel that your mission and your programs and services are vulnerable, those folks in your community who’ve accessed them are 10 times more vulnerable, right? um, than your organization is, and that’s something that I think for us we just. We care about that kind of more than anything and so it really has felt like a spotlight on security and even just to um illustrate, we we can created a new program just to try to help in this way, um, a 3 month just security focused program. We had a single email that said that it was open. Um, In 4 days, we had 400 applicants from 26 different countries asking to be in the 20 people, you know, cohort, so That was, I think, validation that we were really hearing the trend and hearing what, OK, what are, what’s behind some of these questions that we’re getting? What are people really struggling with and oh my gosh, OK, we’re right, they are really struggling with security. This is um let’s, let’s bring Gene in on uh on security. You’re nodding a lot, Gene. And, and we have talked about, as Amy said, uh, as they said, we, we have talked about it, but, uh, you know, it’s, it bears amplification, because we, we all have talked about cybersecurity, protecting data, but especially as Amy’s saying, the, the, the people you’re doing the work for, if you’re, if you’re involved in a people, uh people oriented work, Gene, remind us. Oh, I’m amplifying everything Amy says, as I’m wise to do, um, but maybe I’ll just add that, you know, when people think, including funders, when they think about technology and, and some of them are just focused on AI right now, but technology is much broader than that, of course. When they’re thinking about technology, they really have to think of it as one of the core assets of an organization, and that’s not all because it’s also a huge risk and liability not only to the organization but all to all its beneficiaries and its communities that they serve and it’s communities that they exist in so it’s all of that it’s it’s even more complicated. To manage if I might venture and say this, then your other main investments which are like in staffing and in facilities like this is stuff that we don’t have a lot of experience with it’s newer things that are coming up. We haven’t learned how to manage it very well. It’s a little bit out of control. as it develops as with AI going on we don’t even know what the laws are related to this um so this is stuff that funders need to fund and organizations need to invest in really badly and when they don’t think about doing this they’re they’re really. Living for the short term at the expense of the intermediate term because it’s not even that far off in the future where these risks will ripen. They will ripen very, very quickly now. um, so that’s my two cents. And add to what she’s saying. I talked to two different, um. Funders who are who are regional funders, not national funders, and said, hey, I know the folks that are your grantees, they’re um predominantly rural organizations. They’re predominantly very small organizations, you know, single digit FTEs. There are folks that we can see in our data, not as individuals or individual organizations, but by kind of organizational demographics, are, are very likely to have really low scores, you know, ineffectiveness in these areas. We have free resources. We’re not even like asking you to fund us necessarily, like, which I should have been asking, but, you know, coming at it from really how do we get these resources available to organizations who we know are vulnerable, and their feedback was, well, security is not an issue that any of our grantees have raised with us. And I just want to pause there because why would a grantee in the vast power imbalance between a very small rural two-person organization and a funder, say we don’t have a security certificate on our website, we don’t have secure, you know, donation portal, we don’t. Have a database protect like why would they surface these would be fun? Of course they had of course no one has brought this up, right? Why would they point you, you need to be thinking beyond what was in that grant application and about really the, the safeguarding of that mission. Not only why would they admit it, but it may very well have nothing to do with, although it’s, well, it is related to what they might be seeking money for, but it, it’s, it’s grant application. Yeah, it’s not, it’s right, it’s not gonna be a question on the grant application is your, you know, do you have a, do you have a secure fundraising portal? Um, Gene, you have some advice around board like this should be at a board level, board level CEO conversation, right? Yeah, I mean it’s where it starts to get started. Yeah, and, and very obviously like technology comes up as a budget item, right, for the board. So when the boards are approving annual budgets, are they leaving any space for technology changes? Well, so many organizations, including public governments, are, are just like putting patches, right? They’re investing in patches and so they’ll patch, patch, patch. Um, but the technology is advancing so much quicker than patches can actually address. And again, The persons and organizations at risk are not only the the charity itself, right? It’s all of the beneficiaries whose data they’ve compiled and potentially like just goes beyond that as well. So it’s really, really important now for the boards to say let’s think about this as one of our core assets and our core risks and figure out how we’re going to properly budget for this item. And talking about sort of risk opportunity, you know, assessments and saying, well, what happens I, I’m a big fan of scenario planning and maybe it’s hard because these things don’t have definitions but over strategic planning for like a a longer term plan. I think scenario planning right now is really important because the the environment is just shifting so quickly, right? It’s like shifting every few months it feels like so scenario planning for different scenarios and and some of that would be well what happens if we don’t change our technology or what happens if we don’t invest? What are the worst things that can happen? What are the likely things that are gonna happen? and do we actually have board members who understand any of this? Do we need to relook at our board composition? Do we have anybody younger than 50 on our board? And for a lot of organizations, too many organizations, the answer is no, which will hurt you in the fundraising sort of pipeline down the road very quickly as well. Um, we’re not incorporating enough, um, Gen Z, millennials into the governance and leadership positions as, as boomers and even, um, Gen X are are are hanging on to positions longer. You know, for, for a reason, for a good reason, but, um, we need to bring more younger people into the pipelines because they have perspectives. They have a lot of what’s at risk, um, here as well. So that’s kind of my thinking in with respect to fiduciary duties, in the budgeting, they’ve got to understand it. In the recruiting for board members, they’ve got to figure out how to develop the pipeline of who to bring in on the board, like in their duty of loyalty, like to the organization’s best interests, they’ve got to be. Thinking not only about the purpose or the mission of the organization they’ve got to be thinking of the values of the organization, including how much they value the community and all of this relates to the organization’s um what what I’ll call it’s. Reputation or it’s just um legitimacy to the public at a time when the government is poking holes at organizations’ legitimacy if you haven’t earned that from your own community fundraising and everything else will will just dry up so you’ve got to invest in legitimacy if you’re not investing in technology at this point and protecting persons that rely on you. To safeguard their data you’re gonna lose legitimacy really quickly and you’re gonna be irrelevant or or, you know, liable for, for what are two quick things to what Gene’s saying on, on the staff side but then also on the board side. Plus a million to everything Gene said about making boards more diverse, um, including age, but I don’t want folks to think that that means because you need to like have a 25 year old on your board that’s now in charge of your technology. The board’s job is not to be in charge of your technology, but having more folks in that board meeting who have perspective or experience a lot of different. Things are possible helps open up strategic conversations to say, hey, have we considered this? Not that I’m now the implementer because I’m the board member, but it really does help and I just want to draw that line that we’re not saying make someone on your board in charge of technology, but having people comfortable with technology strategy conversations is very, very valuable, of course. The other side on the staff side, You know, one thing we see in our research, um, and our, you know, different assessment tools and in our programs, yes, there are still organizations that don’t have all the policies that they could have, right? They don’t have strong data retention policy, they only think, oh well, payroll files or HR files, right? They’re not thinking about all of the data, all of the content, you know, all these different things, right? We can have a big policy book and there’s work to be done there. But the real area of vulnerability that we see is organizations likely have some policies, but they do not have staff fidelity to those policies. So you could like go through a checklist and be like, yep, data consent policy, data collection, you know, but staff don’t know the policies exist and they are not practicing them at all in a consistent way. And so I wanted to go back to the scenario planning note because I think we see some folks um. You know, yes, you could bring in a consultant or you could get some sort of big security like test going, but what you could also do is in a staff meeting just take that time and say right now if we got an email that we had been hacked, what do we all think we would do? And just talk it through together and see oh this person. Thinks we would do this and this person over here says, oh we have an account here. What do we have? What, what is our answer, right? What, what are the questions we don’t know how to answer? Let’s go answer those questions for ourselves and really have more um opportunity I think to surface with staff where people don’t know something, not in a shame way but in a like, gosh, this is what we should focus our training on isn’t just let’s draft another policy. Let’s understand how to do these things as the people doing them every day. Amy, uh, in, in a couple of minutes after Gene and I talk about something that I’m gonna ask him, then I’m gonna ask you something, but you, you, I don’t want to put you on the spot with no, no forewarning. If we have, let’s, let’s take a, let’s take a, our audience is small to mid-size, so let’s go more toward the smaller, let’s take a, let’s take a, a 15 person nonprofit. Uh, it, I’m not sure it matters what the mission is. I, I, I don’t want to constrain you. I want you to think broadly. I, I’m the CEO of a 15-person nonprofit. Uh, we’ve got a $4 million annual budget. Is that 2, maybe 33 to $4 million annual budget for 15 employees, full-time employees. Uh, what I’m gonna ask you in a couple of minutes is what, what are some, what, what basic things can you name for us that, that we ought to have? OK. You, I thought that was you know way, you know, yeah, I know you’re gonna start writing, thank you. Gene, I want to ask you, uh, I, I, let’s let’s talk about the core assets of a nonprofit. Uh, you, you, I love that you’re identifying technology as a core asset. Are there, are there other core assets that, that I’m not thinking of? The staff is typically number one, right? Facilities is typically a pretty big investment, although that’s been changing um with a lot of remote working now and organizations seeking to downsize how they allocate where their investments are, where their assets are. um, staffing is also changing and. Part because of some technology, right? So if technology isn’t in that bucket in there, you may be downsizing staffing, you may be reducing facilities, but why is that happening? Probably somewhat related to your technology. If your funding stays stable. I know that’s a big assumption, but probably technology is playing a part in that. Is your technology? Gonna break down like in a year. That’s something to really think about. If you’re now reducing staffing and reducing facilities, relying on technology that’s gonna break down in a year or give you problems in a year or create harm to your beneficiaries, that’s like the big one that that Amy raised that, that really hits home for me. It’s like. Now you’ve got to really rethink what was the board doing? Did you even think about that? Um, so you know as part of your fiduciary duty of care, and again I love to think of it in terms of both the mission of the organization and the values of the organization which if I bring it down to fundamental human rights, it’s preserving dignity to your beneficiaries, right? And if you’re not safeguarding your private data and if you’re letting health data flow away, and this includes your employees too, right? like. Like your key stakeholders, if they can’t trust you. Then your legitimacy is also gone, right? So you’re really just shooting yourself in the foot unless you’re doing that. So boards have got to now rethink like we maybe weren’t thinking about technology that way so much before, but as we’ve seen how exponentially, you know, um, exponential changes technology creates for our organizations and the environments and what we invest in and what our risks are, boards have got to be in the mix and I agree absolutely with with um. Amy, it shouldn’t be the 30 year old or 25 year old board member who’s like, OK, you’re in charge of the technology. Yeah, no, no, it’s, it’s, but it’s another perspective in there. Yeah, and it’s, it’s, it’s better informed, uh, look, I’m the oldest person on the on the meeting, uh, in our chat. Uh, they’re, they’re better informed, you know, they, they, they have a a fluidity, they think about things that, that 63 year old is not gonna think about or 55 year old is not gonna think about. Um, so I’m just kind of fleshing out, yeah, of course, different perspective, but how so? Because they, uh, depending on their age, they either grew up with, you know, uh, technology is an add-on to my life. And some people have had it since like age 5. You know, I had a rotary phone at age 5. And I always dialed it backwards. So, you know, I was challenged from the beginning. Our colleague, our colleague is looking up from our uh homework assignment, homework from their homework assignment. What, uh, what, what do you, what you, what can you enumerate for us? I have 5 things I wrote down off the top of my head. I don’t know that if I had. You know, 50 minutes instead of 5 minutes that I would write the blog post with these same 5 pieces, but I think all of them, I know you gave me an organization, kind of 15 people, 4 million, but I don’t think any of these. Are unique to that organization. So I just want to say that. The first is cyber insurance. I know everybody thinks like let’s make sure we have our DNO in place. Check the box for some insurance as well, you know, um. Let’s make sure everybody DNO directors and officers insurance in case you’re not familiar with that, that’s, that’s an essential should definitely have that directs and officers, thank you. Yeah. Yeah, the second piece I um put down was data deletion practices. I feel like there’s such a focus on preserving data and content at all human reason, um, but actually, Like, to what end do you have this, especially to to Jean’s point before about the dignity of people, and they’re not in your program, you’re not reporting on them, you know, to a funder, you’re not, why are you saving every bit of this if it means somehow that list is taken, you know, um, and we talk a lot in our kind of closed cohorts when we’re working with organizations. That it isn’t that we don’t think there’s value in being able to look at longitudinal data of your programs and, you know, do that evaluation, but you don’t need to know that Amy Sample Ward was the person in that program, right? There are ways that you could anonymize the data and still preserve the pieces that are helpful for your program like evaluation. Well, removing the, the risk of it still being me or Jean or Tony, you know, associated. So I really think deletion practices and policies that dictate when you delete things, how much of it you delete, what you um anonymize is really important. Third, This is, I think, hopefully more top of mind for folks since so many organizations. Maybe became hybrid or virtual or remote permanently from the pandemic and that’s content and machine backups and and redundancy. I see a lot of organizations who say, oh, but we use the cloud, right? Like we use Microsoft 365 or we use Google Workspace. OK, but in your day to day is every single document that someone’s working on in those systems and if they’re downloading it to work on it offline for any reason. Well, does it have data in it? You have constituent information in it, um, but also like if someone’s working on something and they’re You know, computer is stolen or broken or vulnerable, is all of that backed up somewhere? Do you, you know, there it’s quite simple to set a full machine backup to the cloud every day too, right? But it, it just takes thinking of that, prioritizing it and setting it up, um, including, including with that recognizing. That employees might be using their own devices. They, they probably shouldn’t be, you should be, or you should, you should at least be funding their technology, their, their monthly Wi Fi bill, etc. but beyond just recognizing that they may not even be using exclusively your technology and, and what’s the, what’s, so then what’s the redundancy and backup of on their own devices. Technology policies that say the only tool you could use is the laptop we gave you are intentionally limiting your own understanding of how those workers are working because there’s no way that they are only using that laptop you gave them. So, having a policy that says this is how you safely access our tools, whether you’re using our laptop or not, at least allows you to build the practices, the human side of security into that use instead of pretending it doesn’t happen, you know. Yes, yeah, OK, number 4 and number 5 are somewhat similar, but again this is where we see big breakdowns in practice. Number 4 is that Every system that can have it has two factor enabled and is required. There’s so many ways to do to factor that it isn’t an excuse to say that it’s like burdensome, it doesn’t have to be like, it doesn’t have to be a personal text message. It could be an authenticator app, whatever, but like you need to have to factor on everywhere, um. And need to be using a password manager so that staff are not sharing passwords with each other by saying, hey Gene, the password to, you know, our every.org account is is this like, oh my God, you know, that we can both we can both log in but it’s encrypted we don’t see the password, right? We’re sharing it um in a safe way. And then the last one, number 5, is that, again, a practice, organizations have established processes for admin access for if you get logged out of something that it is not. I email Tony and say, oh, hey, will you send that password to me? Like, most of the security vulnerabilities that we see with organizations isn’t because somebody was in a basement and hacked their way in. It’s they sent one phishing email and a staff person responded and was like, oh yeah, here’s your password, right? Like, it wasn’t hard to get in. So, If you have a policy that says you’ll never email each other to say I got logged out, what is, what is a more secure way? OK, well, I call you on the phone. We have this secure password that we say to each other that only staff know and like. I’m not saying that has to be your plan, right, but it isn’t just randomly, oh, the ED sends an email to the staff person that says, please reset my password. Like, I don’t think that’s gonna be foolproof, you know. OK, so it’s just as simple as like a procedure for what happens when somebody can’t can’t log in. Exactly, because that does happen. So why not create something where everybody on the team knows this is what we do. I know I’m doing it safely, you know, and following the procedure. OK, those are pretty, those are pretty simple. Um, so you might, you might say, well, cyber insurance, that’s not simple. It’s not like I can do it today, but you can talk to brokers, you can talk to insurance brokers for cyber insurance, data deletion policy. I’m gonna venture that N10 has a, uh, sample data deletion policy and its resources. There you go. Backup and redundancy. Do you have, is there advice about that in Yeah, there’s lots of it, but I’ll put it on our list to make sure that there’s some guidance on that on our cybersecurity resource hub, which is all free resources, so I’ll make a note of that. Beautiful. 2 factor and and password manager. All right, that, I think that’s pretty well understood. I mean, uh, I, I have clients that use the, uh, the, the Microsoft authenticator. As soon as, as soon as I hit, as soon as I hit enter on the, on the laptop, I can’t even turn to my phone fast enough. The Microsoft Authenticator app is already open, notified. I’ve already got the not in the, in the second it takes me to turn from one side of my desk to the other. The authenticator is open. Uh, so it’s not, there’s no, it’s not like there’s no delay. Right, um, OK, and a procedure for not being able to log in, uh, uh, I bet you could find that on the intense site too. All right, thank you for that quick, quick homework. Thank you. All right, all right, so this is eminently doable. And then there’s, you know, of course you have to go deeper. There, there are policies that you need to have, but you know, I wanted something kind of quick and dirty, so thank you for that. All right, all right. Um, Should we turn to just like general state of the sector from our cybersecurity conversation? Sure, um, Amy, you wanna, you wanna kick that off? You kick that off. Yeah, I do talk to lots of people and I think, you know, we’re hitting the two-year mark of kind of like unavoidability of people constantly talking about AI which I have my own feelings about, but, you know, If I step out of any one day’s conversations about AI and look at the last two years, we’re in a very different place of those conversations, you know, um, in a way that I think I finally feel good about how the trend is going in those conversations, um, a lot of one on one calls I have with, with really diverse organizations, you know, small advocacy organizations, global HQ or, you know, like all kinds of folks is. How do we not use the tools that are being marketed to us? And how do we build a tool that’s purpose-built, that’s closed model, that’s just the content we want it to have, right? And like actually useful for us. Which I think is really exciting, that folks are kind of seeing that it’s, it’s just technology, just like, yes, it has different capabilities, you do different things, different tools do different things, of course, but I’m really excited that it feels like folks are trending towards. Well, we have some use cases. How do we build for those use cases versus we want to adopt these things? How could we find something to do with these things we want to adopt, which I think was the reverse order of it all. You and you and I have a friend who is devoted to this exact project, uh, George Weiner, CEO Whole whale, they’ve created Cas writer. Yeah Horider.AI, which is intended exclusively for the use of small and mid-size nonprofits, limited, limited learning model, uh, your content safe within it and not being skilled in artificial intelligence, that’s about the most I can say about it. But whole well, they have a, they’ve, and they’re not the only one I’m sure, but they’ve created a product specifically, uh, to take advantage of. The technology of AI, but reduce a small and mid-size nonprofit’s risks around your use of it in terms of what it brings in and how it treats the data that you provided. Yeah, causes writer, change agent, there’s a number of folks in the community. You know, trying to help organizations in this way, which I think is great, um, but a trend, a smaller trend in the last couple months in these AI conversations, bigger trends like I said, but there’s also this piece where I’m hearing from folks saying that. They can tell, for example, a colleague used Chat GPT Gemini, and, you know, a large tool like that to to make this proposal that they sent to them or this email, and when they say, hey, it’s really clear that you used Gen AI tools to write this, could we talk about it and get into like your thoughts more about it? There where they had in the past felt that folks were like, oh yeah, I did, but like here’s what I was thinking. Now there’s just complete denial that the tools were used. They lie. People lie? Yes, that’s right. And so to, they’re like, well, how do we have strategic conversations about the way we use these tools if you’re going to deny that you’re using them. Well, let’s let’s talk about what, when you lie to someone about anything, especially I don’t, I don’t, it seems innocuous to me, but, uh, including AI, well, I’ll, I’ll, I’ll leave my own adjective out of it. I think it’s innocuous. It’s so the the technology is so ubiquitous, but all right, if you lie about anything, you, you lose legitimacy. I, if I were a funder, uh, OK, thank you very much. Goodbye, because you just, you just lied to me about something that I don’t think is such a big deal even. And I’m giving you a chance that I was able to point to it, you know, yeah, and I’m giving you a chance to overcome it. I want to have a chat human to human, and you’re denying that the premise of my question. OK. All right, I’m so I’m shocked, obviously, I really, I’m dismayed that people are lying about their use. That’s completely contrary to what the advice is ubiquitous advice is that you’re supposed to disclose the use. Right. I’ll just throw in there that. Please, Gene, get me off my, push me off my soapbox. Well, back to kind of board composition, if you ask a bunch of board members, I think many of them. Would say AI is just like one thing. They have no idea that like AI is a million things, right? And you’re probably using many, many forms already whether you realize it or not, even on a Google search, like, you know, AI is popping up now you might, that might be a little bit more obvious now, but. Just to, to know that AI if I compared it to a vehicle, for example, it could be an airplane, it could be a bicycle, it could be a tank, right? They they all have very, very different purposes and repercussions and so you have to understand that like, oh we’re gonna like invest more in AI. That doesn’t mean a whole lot. So, um, to figure out what your what your strategy is again, I, I, I think, um. Cybersecurity and when when organizations are gonna venture off into AI a little bit more they’ve got to see it as part of governance and not just information technology it’s not just the uh a management tool it’s part of their governance responsibilities. It’s time for Tony’s Take too. Thank you, Kate. Got another tails from the gym. This time, two folks whose names I don’t know yet, but I do see them. Fairly often, they’re not as regular as Rob. The marine semplify or uh Roy, I’ve talked about Roy in the past, not, not, not as common, but we’ll, we’ll, we’ll find out. Like I did find out the uh name of the sourdough purveyor, you recall that just a couple of weeks ago. Uh, I, I’m gonna hold her name, it’s in suspense now, but, uh, I learned her name, the, the one who gave the sourdough to to, to Rob. So these two folks were one of them, uh, the guy. Suffers dry eyes. And the woman he was talking to had the definitive. cure for dry eyes. You have to try this. And she was on him for like 5 minutes, you gotta try this. Hold, hold on to your, make sure you’re sitting because you know you’re not, you, you’re not gonna wanna, you’re not gonna wanna stumble and fall down when you hear the startling news of the dry ice cure of the uh of the century. Pistachios, pistachios. She was very clear. 1/4 cup. She, she did not say a handful, which to me a handful is a 1/4 cup. She didn’t say a handful. It’s a 1/4 cup of pistachios daily, right? This is a daily regimen you have to follow and you will get results within 3 to 4 hours. She swears it 3 to 4 hours, your eyes are gonna start watering. It’s gonna be like you’re crying and tearing, like you’re at a funeral or a wedding. That’s how much water you’re gonna have. All right, I editorialized that I added the wedding funeral, uh, uh, analogy, but she swears within 3 to 4 hours your eyes are, are gonna be watering. Follow the regimen, pistachios. She was also very precise. These are shelled pistachios. You don’t wanna get the, uh, the unshelled ones too much work, uh, which to me that’s interesting now that’s, that’s contrary to the advice that I’m hearing on, uh, YouTube. There’s that guy on YouTube, the commercial that I always skip, but sometimes I listen, uh, Doctor Gundry, you may have heard Doctor Gundry on the YouTube commercials. He talks about pistachios. He says get the unshelled ones because that way you won’t eat too many of them because you have to go through the task of shelling them yourself so you won’t eat too many because too many pistachios, according to Doctor Gundry now this is too many pistachios is bad, but the right amount of pistachios is, is, is, is beneficial, but he’s not as precise as the gym lady. He does not say Gundry, you can’t pin Gundry down. Of course, I didn’t listen to his 45 minute commercials, so, you know, I listened for like 7 minutes and I got the, the shelling, uh, the tip from, uh, from Gundry. So, He’s not as precise as the uh the dry eyes cure lady. A 1/4 cup of pistachios shelled every day. You’re gonna get immediate results. That’s all, it’s just that simple. cure the dry eyes. Don’t buy, don’t buy the over the counter. Don’t buy the saline in the bottle. Don’t buy the uh red eyes. Well, red eyes is a different condition that, uh, it’s different. She doesn’t claim to have a cure for that. Dry eyes, she, she stays in her lane. She’s in her lane, dry eyes. That is Tony’s take too. Kate. I like the specificity of the uh the shelled unshelled unshelled, no, no, no, get the shell, the ones without the shell, they’re already been shelled. She’s very precise cause that, because the shells are gonna take up more capacity and you know, and then you’re not gonna get the full 1/4 cup uh therapy. The treatment is gonna be lacking because you’re not gonna get a 1/4 cup because the shells are taking up space in your measuring cup. Well, then my next question would be like, salted, unsalted, old bay, no old bay. It’s like, Well, you should have been there with me. Uh, she didn’t, she didn’t specify. I think just straight up. She didn’t say salted or unsalted. That’s a good question. You’re gonna have to go on your own, let’s say if it’s a, if it’s a dry eyes regimen. Then you wanna, you wanna be encouraging fluids. So I would guess, now this is not her. I don’t wanna, I don’t wanna impugn her, her remedy, her treatment, you know, with my, my advice now I’m just stay in my lane. This is not my specialty, dry eye cures like hers. I would say you probably want the unsalted because salt, uh, salt causes, uh. More dryness, right, if too much salt, you know, you become dehydrated, I believe, so. But again, that’s not her. You know, I don’t wanna, I don’t wanna add anything on to her, her strict regimen. Um, oh, and by the way, uh, I heard one of the, uh, commentators I listened to on YouTube said, uh, somebody had Riz. I knew exactly what they meant, yeah, I knew exactly. I didn’t have to go look it up in the, I knew it, charismama. I said, oh, I know that. I don’t, I don’t have to go look it up in the uh in the slang dictionary. Oh, so proud of you. Yes, thank you. That’s just a couple of days later. All right. We’ve got Beu but loads more time. Here’s the rest of the state of the sector, beginning with AI with Jean Takagi and Amy Sample Ward. Now I asked about the state of the sector and we’re back into cybersecurity. It only took about 6 minutes, uh, and we’re like 1 minute and uh and then we just talked about it for 5.5 minutes. So, all right, where there are bigger things going on in the nonprofit sector. You know, our, our, uh, federal government, uh, the regime is, is, uh, has found nonprofits that are complicit in terms of universities. Uh, I don’t think it’s gonna stop there. um, we are, you know, both the left is, is under attack and. In a lot of different ways and that, that impacts a lot of nonprofits that do the type of work that is essential, you know, whether it’s legal rights or human rights, uh, simple advocacy, um, I mean, even feeding certain populations, uh, so obviously immigrant work, um, let’s. Uh, let’s go to the uplifting subject of, uh, the, uh, the state of the sector generally. Like, let’s put AI aside now for, for 15 or 20 minutes and just talk about. What people are, what people are feeling, what people are revealing to you. Gene, I’ll turn to you first for this, you know, what, what, what do you, what are people concerned about? What’s happening? Well, um, what’s on people’s minds is what I what I mean. Yeah, I, I think the sector is still feeling the the impact of the broader public being very polarized, um, and the effect of not only government actors on, um, uh, inflaming the polarization but on media as well, and nonprofit media is not exempt from that, uh, as well. So really is about trying to figure out, well, how do we. Move forward at a time where it is so polarized and where for many organizations the government is acting uh adverse to where our mission and our values are and they are affecting our funding and what’s gonna happen. So one of the trends going on right now I, I, I see is. There’s a greater understanding that we’re not gonna go back to the world. That, that was a year, right? We’re not going back there. We’re in this, what I’ll call is probably a transitionary period. I don’t think this period will last exactly like this either, but what’s gonna be next? What’s forthcoming? Is it gonna be worse? Is it gonna be better? And what can we do now as nonprofits to shape that direction? Like we can fight. Tooth and nail for everything right now, but if we’re not and by we, I’m including myself in the nonprofit sector, so forgive that indulgence, but if we can work towards a brighter future strategically, what are we thinking about instead of just sort of defending against every new executive order or every law and just trying to sort of fight on a piece by piece basis to just maintain scraps of of rights that. That we can preserve what what is our future plan, um, so we’re gonna also see with the diminished fundraising we’re gonna see some um consolidation in the sector, right? There’s, there’s a lot of nonprofits out there and they’re going to be a lot fewer nonprofits in 4 years. So what is gonna happen? So we’re gonna see more collaboration. We’re gonna see more mergers. We’re just gonna see a lot of dissolutions, um, and that’s gonna mean that a lot of communities are no longer gonna be served. So what other organizations are gonna pick that up? And if we have less funding to serve communities, do we need to find ways to do it in different ways, um, and so you know, back to technology, people will rely on technology, but that’s not the panacea for everything. Um, and I think collaboration is going to be a big part of it as well. So yes, there’ll be some consolidation and some mergers, but there’s gotta be other sorts of collaborations because the need is just gonna keep growing. Uh, but also trying to shape what we want in the sector is important and to understand that we’re not the only country that’s going through this, right? And we are more and more in a, you know, and this is one world and everybody impacts each other. And there are other very authoritarian countries that have really harmed their civil society and their nonprofit sectors, right? Yet there are nonprofits that continue to thrive. In those sectors, what are they doing? What can we learn from them? What gives them legitimacy when the government is not giving them legitimacy? There’s a lot to grow from here, evolve and adapt, um, but we are, and admittedly we’re in really, really harsh circumstances, so everybody is just sort of, you know, running all over the place without, without any direction still, but I think there’s more and more. Understanding that we’re gonna have to start to gather together and and and create some plans. I really agree with Jean and I, I’m also thinking about how we first started our conversation and How I said, you know, I’m experiencing folks really wanting to have thoughtful conversations, even though we may not be able to even make a container for those thoughtful conversations because of all the pressures and the anxiety and the unknowns. And I feel similarly here and in the way Gan is framed, framed the the uncertainty ahead because I see so many organizations who have never, through all the ups and downs, even if they’ve existed for 100 years, have never had to say. That their mission was political because no one has ever said that feeding hungry children was political or that housing people that don’t have a house is political or, or, you know, name most of the missions across the sector, right? Um. And now we’re in a place, you know, the last few months of the budget cycle and all of those debates made snap and uh so many programs became something where we we saw staff in the community saying like, oh gosh, well, normally I send a newsletter, normally, you know, this is my job and now I’m having to defend. That our organization exists and why we would exist and and what our programs do, but I also think to Jean’s point, there’s so much to learn and there is so much we already know. We do know how to do our work, right? Our folks who are running all kinds of missions and movements are experts and so even if we are. Um, looking at opportunities to collaborate, not just mergers and, and acquisitions or closing, but, but really collaborate in new and different ways, we don’t need to enter those conversations feeling like we don’t know anything. We know a lot. We’re just looking for maybe new venues or ways to apply that learning and that knowledge and I, I just, I wanna say that part because I, I don’t want folks feeling like they can’t enter those conversations because. They’ve just never done it before and they don’t know what what to even say. No, you know all about housing. You know all about resource mobilization in your community, whatever it might be, right? And so from there, there’s lots to grow from that that there’s already fertile ground. We, we have, yeah, we have experience, we have wisdom. Um, it sounds like, you know, you’re, you’re both talking about resilience. You know, we, we, we need, we’re, I guess in the current moment, we’re sort of treading water to see what’s coming as we’re, as we’re defending our, whatever, whatever our work is or whatever is important to us personally, because we, you know, we know that we, we can’t, we can’t take on everything, but, you know, we’re, we’re standing up for what it means the most to us. As, as individuals and as, as nonprofits. And then we’re waiting to see what, you know, what the future holds, um. I, I, I agree. I, I don’t, I don’t think it’s gonna be this extreme, but I also agree we’re not, we’re not going back to uh the 2016. Yeah, I’m just a really strong believer in, in one thing you said, Tony, about like what we want. There, there’s some things we want, and I think that is true of most of the country. I think for a lot of things, we want the same thing, right? It fundamentally it’s dignity for everybody, um. Uh, and, and dignity for our own communities. So just trying to find that and showing how nonprofits further that goal and making sure. That your representatives know that is really critical. So right now our our representatives just seem to be voting as blocks, right? They just vote along party lines and they’re not doing much more, but that would change if en masse, like the people that vote them into power say these are the things that really are meaningful to us like do something. You know about these fundamental things we wanna be able to feed our children we wanna feel safe on our streets like they’re just fundamental things, um, and then we can talk about how to accomplish that and we might have disagreements on, on that, but make sure the representatives know that they’re gonna be held accountable for helping people get what they really want and what the things that most are are most important to to them. That are meaningful to them, um, because so many things that people are shifting the arguments towards have no real meaning to their personal lives like attacking certain groups, you know, for, for, for allowing them to have rights probably, you know, the people people are attacking them. It probably doesn’t make any difference in their day to day lives or not whether those other people have rights or not when we’re speaking about certain minority groups, but why are they attacking it because that makes them or or they’ve been positioned. I, I think they’ve been. Uh again with, with technology and AI they’ve been brainwashed into thinking this is the fundamental thing that separates us versus them and we have to be better than them and um I, I, I think we’ve really got to get off of that sort of framework of thinking and really having nonprofits connected with their communities and tying them to their representatives is really really important at this time. Yeah, that that zero-sum thinking. That everything somebody else gets detracts and takes away from me, my, mine. Whether it’s an organization or person. It reminded me of a conversation we had on the podcast. I’m trying to remember when it was, it was years ago, years ago, um. And I don’t remember what if it was uh political administration change or it was natural disaster. I don’t remember what maybe the original impetus was when we, when we very first talked about this, but It is reminding me of, you know, we’ve said before the value that every organization has in, in kind of sharing the, the information and the data and the lessons and the truth of your community and your work so that when people are putting into the garbage machine, you know, tell me the tell me the real. You know, stats about hunger in my city or whatever, who, who cares about that? But if they actually came to your website as an organization that addresses hunger and you said this, these are the real numbers, right? This is what it, this is what hunger looks like. It looks like a lot of different things, right? It’s like AI hunger can be all these different things, um. That’s an important role in this time that every organization I think can be contributing, really saying this is what we know, this is what we see. This we are experts on these topics so that There’s a little, even if it’s a small antidote to the spin and the and the media and the wherever those online conversations go, at least you were kind of putting on the record what you do know and see in your work. Exactly right. I, I think I remember we were talking about how to be heard when there’s so much noise out there in the social networks and in media. How, how does, how does a nonprofit get get heard, and part of your advice was you have your own channels. So, and including your own website. Yeah. Thank you. All right. All right. What are you hearing, Tony? You get to talk to people all the time too. You have your own angle. You’re sitting over here grilling Gene and I. You got that’s not fair. I don’t see and hearing. Gene, I hate when they do this to me. Gene, help me out. No, um, alright, I’m gonna put AI aside because there is so much of that. Um, Still, you know, funding, uh, people still reeling from the USAID cuts, you know, it fucking kills me. It’s $1.5 billion which there are, there are several 1000 people in the world who could pull out $11.5 billion from their pocket and replace all the AI, all the USAID funding. See, I said AI when I’m, it’s a ubiqui it’s, it’s, we’re, we’re. We’re like, we’re, we’re conditioned that could replace all the USAID funding with a check or with a crypto transfer, and they wouldn’t actually be cash like that’s bananas, and they wouldn’t miss it. So, you know, people still reeling, um, missions still reeling from the USAIDs. I have a client that’s, but I, I, I hear about it from others as well, um. And it wasn’t just USAID, but State Department cuts that were non-USAID funds. The State Department did a lot, um. Yeah, a little, a little in media, you know, I, I listened to some media folks, um, Voice of America, trashed, trashed under, uh, what’s Carrie Lake, you know, uh, used to, used to, you know, like our, our soft. What’s it called soft diplomacy, right? Like, like bags of rice, bags of flour and sugar through USAID and State Department, news and information that was trusted, unbiased. I know there are a lot of people who would disagree that it was unbiased, but still, the, the effort was to, to be unbiased, spreading news and information around the world, around the world. Uh, and then I guess also, uh, public media cuts here in the United States where grossly, ironically, Red rural communities are most impacted because they’re not gonna get emergency flood warnings like like just failed in help me with the state was it Kentucky, the the river that flowed and the and the camp that lost 20 counselors and children, was it Kentucky, Texas. I’m sorry, it was Texas, right, thank you, um. You know, emergency warning systems, let alone news and information, you know, we’ve, we’ve gutted, uh, corporate media long ago gutted local media, but just so news and information. Lost through the Corporation for Public Broadcasting funding. Corporation for Public Broadcasting, of course, winding down in I think October. September or October, uh, so their funding lost and even just as basic as like I’m saying, you know, emergency warning systems for rural communities, horns that blow. Uh, messages that get sent at 3:30 in the morning. That that overcome your do not disturb. Lost, you know, lost. Stupidly Um, and a, a lot of this, you know, we’re just not, what, what aggravates me personally is we’re just not gonna see the impact of it, some of it for decades, and we haven’t even gotten into healthcare. But we’re, we’re maybe not even decades, but just several years. It’s gonna take several years of Fail failed warnings about things that NOAA and the National Weather Service used to be able to warn us about, you know, 8 months ago, um, and health, health impacts in terms of loss of insurance, lost subsidies around Obamacare, uh, Medicaid cuts, and Medicare cuts likely coming, you know, we’re we’re gonna see. Sicker people. We’re gonna see a sicker population, but it’s gonna take time. It’s not gonna happen in 6 weeks or even 6 months, but it will within 6 years. We’re gonna be, we’re gonna be worse off, and we’re not, and we’re gonna blame the, the current then administration, whatever form it’s in. Nobody’s gonna be wise enough to look back 6 years. And say 6 years ago, we cut Noah and that’s why now today, in 2031, you didn’t get the hurricane notice. And then of course healthcare too. How about in fundraising, Tony? I mean, what I’m, what I’m hearing is, don’t rely on the billionaire philanthropists anymore. Like, yeah, yeah, we’re over, thankfully, we’re over that. I, I, I never, I, I, you know, there’s, there’s so far and few, few and far between and, and 10,000 people, 10,000 nonprofits want to be in, um, Jeff Bezos’ ex-wife, uh, pocket, I can’t remember her name, Mackenzie Mackenzie Scott’s pocket. 10,000, 100,000 nonprofits are pursuing that, you know, the focus on your relationships, build, work on donor acquisition, but not at the billion dollar level. Work on your sustainer giving program. Work on, work on the grassroots. Can you, can you do more in personal relationship building so that, so that people of modest means can give you $1000 or $5000. And, and people who are better off can maybe give you $50,000 but they’re not ultra high net worth. But if you’re building those relationships from the sustainer base up working on your donor acquisition program, how are you doing? Are you doing with the petitions, emails, and then a welcome journey and you’re moving folks along and then you’re bringing them in and then inviting them to things, you know, work at work at the grassroots level. Among the, the, the 99.9. 8% of us that aren’t ultra high net worth. The other 95%, for God’s sake, we’ve been doing this since 2010, 2010. Yeah, 2010, 15 years, right? Yeah, 15 years, 7, yeah. The other 95% were, you know, don’t focus on the wealthy that everybody wants to, you know, the celebrity. I got a client with big celebrity problems on their board. Names you would know, 3 names you would, everybody would know. Um, they’re a headache. They don’t, they don’t make board meetings. They cancel at the last minute. They, uh, last minute, like a couple of hours. After all the work has been done, all the board books have been sent, and a couple of hours’ notice, they can’t make it. And then the and then another one drops out. Well, if she can’t, then, then I can’t also. Uh, as if that’s a reason, and then, and then the board meeting is scrubbed, and now, now we’re, you know, now they’re struggling to meet the requisite board meeting requirement in the bylaws, right? But so, you know, celebrities, you don’t need celebrities, you need dedicated folks on your board who recognize their fiduciary duties as Gene talks about often, to you, loyalty, care. Is there a duty of obedience to? Is that one? Or is that’s, no, that’s, that’s the clergy. That’s the duty of obedience. I know it’s not celibacy. I know that’s not, I know that’s not good. Amy, why did you mute your mic when you’re laughing? Come on, let us hear you laugh. Uh, now I know it’s not celibacy, but uh loyalty and obedience, loyalty and care, sorry, loyalty and care. And what’s the other? There are 3. What’s the other of obedience in the laws and internal policies. Yeah, yeah, obedience to laws and internal policies, right. So but, but care and loyalty. That’s another one, another one of these celebrities. The giving to Giving to a charity that’s identical to the, the one that I’m that I’m working with in the same community, does the exact same work and major giving to that charity. So Yeah, you, you know, focus on the, on the 99.98% of us who aren’t ultra high net worth. The grassroots, work on your work on your donor acquisition and sustainer giving and move folks along from the $5 level to the $50 level. This is how it gets done. Things are hard, and there are things we can do. Yeah, thank you. There are, there always are. Yeah. If we’re, if we’re focused in the right place and, and bring it back to artificial intelligence, you don’t even need to use artificial intelligence if you don’t want to. Amy, you’ve said this to us. You don’t need to, and it, but, you know, but that’s, it’s, that is not all of technology and that is not all of your focus in 2025 and beyond. Especially. When using it is impacting care and loyalty and obedience and data protection and everything else, right? Thank you for putting a quarter in my slot. That really worked. There’s a lot going on and there are things we can do. How about we end with that? Because that’s up, that’s upbeat. There is a lot you can do. There’s a lot you know. Amy, you were saying we have so much you can do. There’s so much you do already know and That doesn’t change because it is so hard. It just reinforces how important it is that you do know all of that, that you do know what you are doing, that you can take some actions, even if they feel small. Making sure 2 factor is enabled everywhere could be the thing that saves your organization from being in the news, you know, like, that’s worth it. And it didn’t feel that big or overwhelming. And also everything is still horrible, but you did that thing and it was important to do. Know what you know. You know, a lot of people we don’t know what we don’t know, but you, you do know what you do know. Know what you do know, and, and take action around what you do know. Whether it’s two-factor authentication or, or uh talking to your board about sound technology, investment, or it’s Focusing on your sustainer giving. And there’s a lot going on, there’s a lot you can do. Thank you. And pat yourself on the back whenever you take those small steps because they’re probably bigger than you think. That was Gene Takagi. Leaving it right there. Our legal contributor principal of NO. With Gene Amy Sample Ward, our technology contributor and CEO of NE. Thank you very much, Amy. Thank you very much, Gene. We’ll see you again soon. Thanks, Tony. Thank you Tony. Next week, better governance and relational leadership. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guide, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for August 4, 2025: Fundraising Storytelling To Show Your Impact & 5 Common Email Marketing Mistakes And How To Fix Them

 

Megan Castle: Fundraising Storytelling To Show Your Impact

Lots of nonprofits don’t have direct monetary impact to promote their work. If that’s you, Megan Castle has practical tips and strategies to collect and distribute quality, down-to-earth stories from your real supporters. She’ll help you engage your audiences, increase donations and save team time. Megan is CEO of Soapboxx. (This is part of our coverage of the 2025 Nonprofit Technology Conference.)

Patty Breech: 5 Common Email Marketing Mistakes And How To Fix Them

Yes, email performs well. Period. But you want your email campaigns to perform best. Are you making typical mistakes with inducing folks to join your list; welcoming them; bloating your messaging; talking too much about you; and, in who’s sending? Patty Breech explains these common mistakes and how to correct them. She’s founder and CEO of The Purpose Collective. (This is also part of our #25NTC coverage.)

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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I am your aptly named host and I’m the podfather of your favorite hebdominal podcast. Oh, I hope you loved last week’s show, the 750th. Great fun. Great fun. Hope you’re with us. And I’m glad you’re with us this week. Because I’d suffer with duodnitis if you inflamed me with the idea that you missed this week’s show. Here’s our associate producer Kate with what’s on the menu. Hey Tony, I hope our listeners are hungry for more of our 25 NTC coverage. Fundraising storytelling, to show your impact. Lots of nonprofits don’t have direct monetary impact to promote their work. If that’s you, Meghan Cassle has practical tips and strategies to collect and distribute quality, down to earth stories from your real supporters. She’ll help you engage your audiences, increase donations, and save team time. Megan is CEO of Soapbox. Then 5 common email marketing mistakes and how to fix them. Yes, email performs well, period. But you want your email campaigns to perform best. Are you making typical mistakes with inducing folks to join your list? Welcoming them, bloating your messaging, talking too much about you, and in who’s sending. Patty Bree explains these common mistakes and how to correct them. She is founder and CEO of The Purpose Collective. On Tony’s take too. Beware of this planned giving scam. Here is fundraising storytelling to show your impact. Thanks for being with our 25 NTC coverage. That’s the 2025 nonprofit technology conference. We are all together at the Baltimore Convention Center where our coverage is sponsored by Heller Consulting technology services for nonprofits. With me now is Megan Cassle, CEO at Soapbox. Welcome, Megan. Thanks. Excited to be here. You are. I am. I’m glad to hear it. Your session topic is show. Don’t tell your impact using stories as a foundation of your fundraising. Uh, first, before we get into storytelling. Your advice and uh strategies around that. Why don’t you just share what the soapbox about the CEO? Sure, yeah, so is a software platform that was built for nonprofits to help different organizations collect and share stories from their supporters for advocacy purposes, fundraising, marketing, really anything that you would want to use user generated style storytelling for. So our mission is really to help organizations that often have low capacity. Low resources, low budgets, collect stories that are really authentic and not highly produced like a style videos, but people sitting on their own couch in their own living room talking about ways that they’ve been impacted by policies or different things in their own communities and leveraging those stories for nonprofits to be able to use them for a number of different ways. So is your background as software developer or nonprofits or both? Good question. Uh, my background is in journalism and nonprofit marketing. Yeah, so I started off as a journalist, but this has really been an interesting intersection between storytelling and marketing in my current role because we do a lot of storytelling, of course, but with a lot of different nonprofits we’re working with a little over 70 but um it’s a lot of marketing too because once you get the stories, how to get the stories and how to share the stories is all about marketing. Right. Um So you’re um. I guess your your session is about uh helping nonprofits that don’t have a direct uh monetary impact to to share with with folks uh so the easy case, you know, for $5 a day you can buy lunch for children or pay for spay neuter, etc. so folks that don’t have this kind of monetary impact. So what um what types of organizations are you focusing on in your session? Yeah, so it was hard to come up with the learning objectives because I think there’s a lot of different ways that we could go with this, um, but it sounds like you read the description. That is true that it’s excellent work, homework you listen to some of our episodes. I listen to. preparing for each other. Trying to be as eloquent and analytical as the rest of them. Um, but yeah, so we work with a lot of organizations like I said that are doing advocacy work and it’s really hard to show that there’s like a tangible impact to that kind of work which often deincentivizes donors, not only to donate more amounts but also to donate more frequently or become a reoccurring donor, things like that. It feels in a world of instant gratification it’s really easy to want to donate somewhere where you know exactly what essentially product you’re buying for that and when it’s an organization that says that they’re going to work on economic justice or childcare policy and maybe that’s a 15 year fight or something that we’re still fighting for, it’s really hard to prove that those donor dollars actually went to something that’s making a real difference in their own community. And beyond that, even just proving that it’s something that’s going to impact their family as an independent person and not just like the whole of America. I think a lot of these things become very abstract, so being able to tell somebody that. By donating this $20 on a reoccurring level, it’s gonna be something that’s gonna impact your individual family is something that’s really, really difficult for nonprofits to prove and through storytelling I think that’s really the only way to do it is being able to have people that they can relate to and that seem like a real person and a real human kind of show the impacts that they’re actually making on like a daily or yearly or quarterly kind of way. I there any kind of Uh, infrastructure, uh, I don’t mean that technical sense, but like processes that we need to have in place before we can start to get, you know, these down to earth good, good stories, valuable stories. Yeah, I think that there is. I think a lot of organizations often go for quantity over quality in this sense and that. They also because they’re usually the bandwidth of the capacity that these organizations have for marketing or communications is has a big play here. I think a lot of the times when you say you need to be collecting stories, the first thing that nonprofits think is they’re like oh we don’t have a person for that, we don’t have the capacity for that, we don’t have a video crew for that and you really don’t need any of those things. Um, it’s something that a lot of Almost everybody in the world has a smartphone with a camera on it and it could be accessible for them to be able to record something right there that can help your organization make a really big difference, um, but also meeting people where they are I think is really important. So if it’s a written story that comes from email or it’s a comment on Facebook that you can kind of use to turn into a story or potentially contact that person on an individual level to get a video from them later, I think that’s great. Um, that’s really what our tool has done in a lot of ways is just make the storytelling more accessible to people so it doesn’t feel like such a heavy lift to do it, but I think in terms of the idea of like what kind of process we can have, I think like I said, meeting people where they are to make it incredibly easy and being OK with it not being perfect. I think a lot of organizations want the really polished like end of year wrap up video that looks beautiful. And costs like 80 for a 3 minute video that they can use for a bunch of different things, but truly the most impact we’ve seen with the stories that come in are often like I said, like somebody sitting on a couch in their own living room talking about how expensive childcare is and how a specific organization can maybe help that. um. Very low production value, high sincerity, right? People speaking from the heart, genuine, not actors like their hair is messy doesn’t matter what the lighting is. I mean, as long as they can be pretty well and it’ll be. Yeah, maybe they have a cluttered kitchen behind them or kids running around in the background yelling and that’s all the better. Uh, people feel the same way about editing the videos when they come in. There’s gonna be a lot of ums or ahs or any of these things in them, and they’re always like, well, how can we cut these out so it has a higher production value, but in the end that’s how we all talk on a daily basis, so making it seem really conversational and relatable is actually a lot more impactful than having a highly produced video style ad. Um, you just complimented, uh, nonprofit radio without knowing it because I don’t edit out ums and ahs and somebody on a previous panel today said, uh, you know, there are video editors, I mean audio editors, and there are that you can just give your file to and they’ll, they’ll spot the ums and ahs. and I said no, but that’s human. You know that’s the way we talk and I want a conversational show, you know, uh, we’re, it’s not David Muir. And I I think it’s easier for people to follow along if it sounds like a conversation than it is if it’s like perfect. I think, yeah, I don’t you think it’s easier to follow too? I do. I mean if it’s we’re used to dialogue, right? I think that we’re used to having this is we’re having a conversation right now that I could have with valid. I think your podcast is the best podcast. On the market, yeah, but you’re gonna make me sound perfect, right? Yeah, there’s nothing to do. OK. Alright, so we’re talking, the point is it doesn’t have to be high production value, right, to be sincere. I mean you were saying you think it’s more listenable, more approachable it’s more approachable, right? It is, yeah, and I think, um, just to repeat myself again, I think meeting people where they are is really important. I think a lot of nonprofits have the issue also that their donors aren’t always the same people that their organization is impacting. So creating like networking capabilities or just like being in the community and making partnerships with community members that are maybe working on the ground with people that you are impacting is a really good way to connect with people to get stories, but this is also something when we talk about this we want it to feel, especially my session is specifically about fundraising, how to use storytelling to increase your donor dollars and we don’t want this to feel exploitative. It shouldn’t feel like something that’s like we’re gonna use your really personal story about Medicaid or something like that. able to get donor dollars. It should be something that feels really empowering. People are really struggling out there and that’s why nonprofits exist, right, is for the common good of people that are having issues or things in their in their world that they need help with. Um, so empowering people to uplift their voices is Really, I think in a lot of ways empowering to them but it it it works really well for nonprofits as well, but it should feel like something that they’re a part of and we often see that organizations that include their donors or people impacted in their own storytelling um are actually usually going to donate more because now they have an attachment or like a sense of ownership in the organization because now they’re a part of it. It shouldn’t just feel like something that you’re going to use in a fundraising ask but. It’s also something that the staff is listening to when you’re working towards your mission and like creating operating values and all these things of having member voices. All right, so, um, after we’re, uh, conscious and reaching out to folks where they are, we, we see a potential, you see a potential story you mentioned maybe a Facebook post or something or some social post that is a potential story, uh, what’s where, where do we take from there? How, how do we how do we reach out to the person. Again, now from our perspective, sincerely nonexploitatively, but you know we think that there could be something there that would encourage others to to support. Yeah, that’s an interesting question partially because for the the work that I do specifically we work with so many different organizations and they all have a little bit of a different approach for this because their audiences are so different. I think a really common way we see it is people that are already on a list like a marketing list obviously if you have like a really big email list sending out and ask for stories is really helpful. I like to do anybody that’s already taken an action so donors are obviously great. I think giving money is like the highest bar action so even in like a donation receipt email that they receive, you can include an ask for storytelling there, whether it’s a Google for asking. For a written story or a link to something where they can upload a video or something like that. I think that’s a really good way to do it. Same thing with live events. If somebody is willing, especially in our day and age where everything is virtual, if somebody is willing to physically show up at an event for you, they’re for sure going to be willing to record a 20, 32nd story of something that they’re dealing with because they obviously have a deep value or attachment to your organization. In terms of like at the events you could ask them right there. We have a lot of people that do that, absolutely, and it helps just add like a little bit of fun to the event too like I don’t know, you go to a wedding and there’s like a goofy photo thing, you know, like people like to do that kind of stuff and it. There’s a lot of different ways you can do it. It doesn’t even have to be a video. It could just be a photo or something. Um, I think that too is like having a little bit of a user journey is often helpful. You don’t need to go from 0 to 100 right away. It doesn’t have to be like, we heard you have this issue, we want to get a 30 minute interview style story with you. It could be something like we would love for you to even like signing a petition, like, so you sign a petition first. If they sign the petition, you send them an ask for a written story. And then after they sign on a written story, you could even just send them back their written story and ask for a video. Um, that’s actually advice that I got from uh somebody named Felicia at Mom’s Rising. That’s the way that she does user journeys to get videos on soapbox and it’s been really effective for them. So it’s kind of like again meeting them where they’re at and then asking for like a little bit more every time um and getting them into something that they feel really comfortable with. Although the journalism part of me is like if you see a comment on Facebook of somebody saying something, I personally would reach out to them personally and ask them like just in a message or something, we saw that you wrote this, we’d really love for you to get involved and I think that’s a good way to do it. It’s not saying we need a story from you to use for this thing, but saying we would love for you to get involved um with our mission and it will help us in these ways are great strategies gave us like half a dozen. Methods of gathering story whether it’s an event, uh, you know, face to face, uh, or, uh, or virtual, um, other, uh, so this is, you know, I mean this is, I think this is the part where it it may break down like there’s we see potential but we don’t. Take advantage. We don’t, we don’t reach out to the person, not take advantage of the person. We don’t take advantage of the potential that’s there to, to support our mission, you know, we just kind of let it go or, you know, oh that that sounds interesting, and then we’re on to the next post or something, you know, or I’m glad that glad she said that, but then nothing more comes of it, um. So anything else at this at this stage that um yeah I mean I think storytelling has to be intentional like you’re saying, I think people will even like hear the things that I’m saying now and be like, well, maybe we’ll think about it or like it’s gonna take effort. It is something that you have to like consciously think about. It’s kind of like. I, to be honest, I think about this a lot like fundraising. If you, they say on average it takes 7 touch points before somebody will actually donate, it might take a couple of different touch points before somebody’s actually going to give you their story, but if we asked once for donations and they didn’t do it, no fundraiser would stop asking, right? Like you have to come up with other strategies to do it and once you come up with a strategy for storytelling that really works for your specific audience and your organization, it can really help make those asks a lot easier so it is worth the effort. Um, I do think though it shouldn’t feel storytelling shouldn’t feel like something that’s sort of parallel to the work that you’re doing, it really should feel integrated. It shouldn’t feel like, well, I really need a second staff person or something to be doing this. It should be something that feels really in line with the fundraising and the marketing strategy that you already have like for nonprofit to have a marketing strategy that doesn’t include storytelling, I think. a really big loss. Um, it should feel very integrated in that and if you’re doing it correctly, it shouldn’t feel like it’s like the work for 3 people. It should feel like it’s integrated into what you’re already doing. It’s part of the process see something that could be valuable. You talked about the journey, the content provider journey, you didn’t call it that, but uh. I don’t know why I’m using jargon. I have jargon tail on my own show, and I’m, you know, no, but it’s a journey for the person. They may not be a content creator. They are for you, but um. Yeah, no, it’s very like low lift in the beginning. Like it could just be a photograph we just use the post that you just quote the post that you just wrote something like that. You’ve already written it we use it on our website. Can we quote that in an email in a newsletter? That’s a really compelling story. We’d love to put that as a pull out quote in our next newsletter. People love that kind of stuff. Yeah. And people will feel special about it and then they might even share your newsletter on their own social media because they’ll be like, look, I’m quoted little vanity, yeah, we love to brag about ourselves, especially if we’re given a good opportunity. Look how we become validation personal validation now we’re the and there’s no humility on this podcast, um. OK, so now we’re at the right, so we’ve gathered some content. Some folks have said yes. Some said no, but that’s OK because like you said, we wouldn’t stop asking if it was fundraising. So we’ve got some, got some stories, different formats, um, suppose it’s just, well, you suppose it’s just a written story and, uh, we got their authority, their consent to use it in a newsletter. Anything more that we thank them. I just wanted these little mechanics. We thank them before we ask them if they take a further step like write a paragraph or something or a little fuller story. Any anything else we should be doing? Yeah, I think. Not to use the classic, it depends, but I think it does depend a little bit on like. It does kind of a little bit come down to capacity and volume like we have some partners that will be collecting hundreds if not thousands of videos at the same time. So it’s really difficult to be able to have a personal touch with like each of those individuals, right? Um, but I do think having like an auto triggered this is where tech comes in like having an auto triggered email that can go to every person that submits it saying thank you for the the video or the submission and also telling you, telling them what you’re gonna use it for. I think it’s really helpful. um I think a lot of nonprofits fall into abstract when they talk about use cases where they’re like we’re gonna use this for like tech justice or like. You know, fight this economic disparity, um, but that’s not really telling them what you’re actually going to use their story for and what it’s actually going to do and that kind of falls into that impact part is like now they feel like they’re submitting it to a black void that’s never gonna happen, um, so telling them like this is potentially going to be featured on our social media or embedded on our website like do something that’s actually going to tell them where to look for it. I think it’s often really helpful and deeply incentivizing for them to want to submit it and also potentially want to submit again in the future um and to share it, which is helpful. Um, but yeah, otherwise like we see a lot of people that will put stories on, yeah, like embedded on their website or like we work with a lot of member organizations if you’re looking for members, um, have members talk about what they like about your organization and embed a bunch of videos on your website under the membership page or take action page. um, yeah, otherwise. Mechanics, I guess it just it so depends on the on the people. I think if it’s a small group, like if you’re asking 5 volunteers, we have a lot of organizations that will do this even with just volunteers. They just have volunteers talk about different things and ask their friends to submit stories. If it’s like a group of just a few, I think even like a handwritten note thinking them or something would be amazing. I’m a big fan of handwritten notes. I think a handwritten note or like maybe a discount on like an event registration or something or a free event registration or something, a t-shirt, anything like that. I, I, I think it’s important to steer away a little bit from being like here’s compensation for recording a video because I do think once you compensate people will kind of say whatever you want them to say and it does affect the authenticity of it a bit. Um, but providing them a t-shirt with your logo on it, I think it’s a gratitude. It’s like some of these stories that we’re collecting are really personal about people’s use of Medicaid or gun violence or abortion care and so for people. to put themselves out there and really do that for you to be able to make a difference at your organization I think deserves a thank you in some way. And that’s how you’re building engagement, right? Like so you want them to be a donor in the future like you’re just building a relationship with them and they took a really big step so you should take at least a medium sized step to meet them. You got a good story, you can share? Um, let’s see. Yeah, we have, uh, I mean we have lots of places that are using it really effectively right now. I think I keep mentioning Medicaid because it’s so topical that we have 4 or 5 organizations right now doing save Medicaid campaigns um for advocacy purposes. Um, we work with the National Education Association, um, and they’ve been doing a lot of getting a lot of stories from educators about why public education is important, why the Department of Education is important, um, things like that which have been really great. Um, we worked with, trying to think of like volume over over quantity a little or like quantity over quality. Uh, we have some places that like I said, we’ll collect thousands of videos on our platform for something like Color of Change collected thousands of videos after George Floyd’s murder, um, on our platform, basically just saying that they like stand with the family and that things need to change, um, but then on the flip side of that, we have an amazing organization called. Community catalyst that they work on health justice and they’ve been getting a lot of really, really amazing stories about medical debt that have actually like done a lot to impact policy and we talked about personal stories. I mean, medical debt now you’re now you’re saying to the world that you’re suffering financial difficulties, things are challenging for you and that’s, that’s very personal. I mean, a lot of the stuff we’re talking about is we talk about abortion access and that’s also a deeply personal. Um, they specifically do a really good job of, I think you can use storytelling in a really tactful way to distill really difficult information or like policy, right? Like. We’re not, not all of us are really well informed about what certain policies will mean for us on a day to day basis or like for our family and community catalyst in particular I think does a really good job of taking like high level decisions and distilling it down to what it actually means on a human level through storytelling. They did a campaign about nonprofit hospitals and I had no idea like what the impact of nonprofit hospitals were before they did this campaign. Um, it’s something that almost everybody has in their community, but we’re not really aware of, um, so storytelling is a really powerful tool to be able to change those kinds of things. Um, have you done your session yet? I haven’t. You haven’t. It’s coming. OK. OK. I know I’m giving away all my tips. This is not gonna nobody listens to this podcast. Um, no, we have 13,000 listeners. That’s amazing. It’s good. It’s a, I’m grateful to have that many people listening each week. Um, otherwise, yeah, otherwise I would have asked you, uh, some of the questions that you got from the audience, but, um. So, uh, leave us with something that uh we haven’t talked about yet or maybe amplify something we did talk about, but you wanna go a little deeper. Um, with some encouragement. Leave us with something good. Yeah, um, I think a big reason why just like a little bit of my own story I guess like I went to school for journalism and a really big part of that was um making sure that voices are being heard that aren’t normally being heard by the mainstream media or just different things and I think in nonprofits it’s easy to target people that have like a really good story or um are already active or have a community following or things like that but I think some of the most impactful stories are the people who have tried to tell their story a lot of times and felt like it never has gotten heard and so they just stopped telling it. Um, that was a really big part of my sort of like journalistic career was um talking about the um so I’m like stumbling a little bit I just haven’t talked about this story in a minute but. Um, was talking about the healthcare access and like federal funding access on Native American reservations in rural Montana during COVID and they had like absolutely no belief that the federal government was going to be helpful um through IHS funding at that time and they there was no coverage in Montana about what was going on in those areas um through like funding. And it was a really big sort of like catalyst for me to be like I just want there to be a really accessible super easy way for people to not only tell their story but feel like that story is being heard um and like actually get used for something that could be impactful. So that’s sort of really like a big part of why our company is the way that it is now is just feeling like everybody has the same opportunity to tell their story in a meaningful way. Megan Castle, CEO of Soapbox, thanks very much for sharing all your ideas. Yeah, thanks Tony. It’s been. Thank you, my pleasure and thank you for being with Tony Martignetti nonprofit radio coverage of the 2025 nonprofit technology conference where we are sponsored by Heller Consulting. It’s time for Tony’s steak too. Thank you, Kate. I have to thank our long time listener and fan of nonprofit radio, Cheryl McCormick. She’s Been with us for many, many years. She’s CEO of the Athens Are Humane Society in Athens, Georgia. And she alerted me to a planned giving scam. That has been run in two charities in Canada. And the exact same thing, storywise and. Document wise happened at. The Athens Are Humane Society. What happens is they’re preying on small charities that would get excited by a $95,000 planned gift. And they promised to send you the check, and, but Cheryl and her team had some suspicion about the, the way the conversations were going and the strange email address was an AOL address, but the person was claiming to be an attorney. And there was no obituary for the person that they claimed had died. There was no will available. So these are the things that raised their suspicion. Uh, the, uh, $95,000 check did arrive. To the Humane Society, but Cheryl and her team had figured out the scam in advance because they found some news coverage of the exact same scam run against two charities in Canada. And I did a LinkedIn post, if you want to go back to my, look at my LinkedIn posts from last week, you’ll find a link to the news coverage of that, uh, that scam against the two Canadian charities. What is the scam? They send you the $95,000 check, then they tell you, oh, you made a terrible mistake. We sent you too much money. We need you to wire back 70 or $75,000. You were only supposed to get 20 or 25. You wire the money back. And after that, the $95,000 check bounces. And you are out the money that you wired them because they’re long gone. So Beware. Uh, it’s people preying on small charities, uh, who would get excited, you know, uh, well, any charity, I think would get excited by a $95,000 gift of any type, planned gift or, uh, lifetime, immediate gift. Take your time. Now you’re aware of this scam, but generally, Trust your intuition. Do your due diligence, research. If you’re not sure about something, don’t say yes. You know, you don’t have to urgently accept a gift. Of any type, whether it’s a lifetime gift or or planned gift. Take your time. Make sure you Do the research. Because there are some folks uh taking advantage of our community, which Boils my blood. It was miserable. We we’re gonna fucking. Scammers picking on our community. Damn you, damn you scammers. That is Tony’s take too. Kate. We hear that scammers would be going after small nonprofits and not like. Rich people, they can do both like Jeff Bezos or something like Amazon and yeah I think they’ve got enough, uh, Bezos, but uh you can do both. It’s not mutually exclusive. So, I want folks to be aware that there are people preying on nonprofits. My favorite scam is the one that dad got, your brother, he got in the, in the mail that. He was like some long lost relative of some prince overseas and he has to like claim money or something and he’s like royalty now. Yeah, yeah. I think he told me about that. He asked me, I think he asked me about that at the time. That was a few years ago. Yeah, I remember we’re we’re descended from royalty or something like that, yeah. Martin Etis. The Martignetti uh science, the uh the. The, the Duke and Duchess. Oh yeah. I, I would be the duke, your dad would be the duchess. Well, we’ve got boo but loads more time. Here are 5 common email marketing mistakes and how to fix them. Hello and welcome to Tony Martignetti nonprofit radio coverage of 25 NTC, the 2025 nonprofit Technology Conference. We’re all together in Baltimore, Maryland. Our 25 NTC coverage is sponsored by Heller Consulting technology services for nonprofits. With me now is uh 33 timer back on nonprofit radio, Patty Bree, founder and CEO of the Purpose Collective. Welcome back, Patty Breach. Thank you so much for having me. I’m pretty sure it’s, I think that sounds right, yeah, it is, um, and this year. Your NTC session is uh 5 email marketing mistakes you’re probably making and how to fix them. That’s right. Uh, I think you and I kicked off our uh NTC journey with, with the, uh. The the with with an email journey, your your your email welcome journey, isn’t that what it was called your journey, yeah, that’s right. I’m a little bit obsessed with. OK, yeah, that the previous session attributed the 55 email journey to you and you’ve got exact time frames and first one should look like it came from the CEO or what like it was personally prepared. Yes, we’ve been through that. Um, so, uh, the 5 email marketing mistakes, why don’t you just tick off the 5 and then we’ll be happy to go into detail. Go ahead. What are the 5 you’re probably making mistakes. Yeah, so the first mistake has to do with how you’re collecting emails for your list and that is the mistake that you’re probably making is that you’re just asking people to subscribe to your newsletter. Um, the second mistake is that after you convince someone to subscribe to your newsletter. Um, you do nothing. You answer that with silence. Even just one email would be great, but a lot of people don’t have that. OK. Um, the third mistake is that your your emails are trying to do everything. They’re just they’re way too full. And the 4th mistake is that your emails are talking about you not talking to me. And then the 5th mistake is that your emails are not coming from a person. OK. Uh, some of these sound familiar, like talking about you, you, you like, you like it donor centric, donor focused, not about us, the work, about you, the donor, but we’ll get to that. That’s number 4. I’m jumping ahead, but some, some of these sound familiar, including the, uh, how you’re welcoming the welcome series. OK, but let’s start with number one, how you’re, how you’re collecting what what what’s, what are we probably getting wrong there again? Yeah, so I think um most of us are probably just putting something really simple on our website that says subscribe to our newsletter or join our email list with a little box to put your email in and I argue that that’s not very compelling. Nobody really wakes up in the morning thinking I need some more newsletters today so uh I’m gonna go to this organization’s website to get my fix. I’m so glad they asked me to join an email list I was really hoping to do that today. Um, so I encourage organizations instead to invite people to be a part of a movement, um. You know, include a call to action that’s really inspiring. What is it that you’re offering people like is it that you’re gonna provide stories of hope in their inbox every day which all of us could use a little bit more hope in this day and age? Is it um that I mean politicians are really good at this if you go to their websites and see what their call to action is on their email newsletters, it’s things like you know we’re gonna. We’re gonna dream big, we’re gonna fight hard, we’re gonna put power back in the hands of the people, like really inspiring messages where you read that and you think, yeah, I wanna do that. Absolutely, sign me up. Um, what pop-ups, uh, light boxes, what do you feel about, are, are, are pop-ups and light boxes, are they antiquated? No, pop-ups are still, I think those are good. Can you, can you do those like, well, you said it for like 15 seconds on the site and then it pops up or how do you feel about those? if they’re not good then say, say you’re, I’m out of, I’m out of line. No, I think those are great um I think what you said is really important like wait a little bit before a lightbox shows up so you can either do that with a time delay or you can do it with scroll depth on the page depending on your website so I think something that’s annoying is when you go to a site and you’re trying to read. Whatever it is you came there to read and like almost immediately something’s in your face and you’re like I was trying to read that like get out of here. I came here for a 1015 seconds with the info that I wanted 15 seconds in the world of websites is actually a long time to spend on a page so if you’re delaying something that long, great, like at that point someone if they’ve been there for 15 seconds, they’re probably interested in you enough to sign up for your email. But you want to know what your average time on the. On the site is, I mean, if it’s, if it’s 8 seconds, that’s, that’s pretty bad actually. If people are, people are leaving your site after 8 seconds, that’s bad. Well, now you know what, it it depends on the reason they go though if they, if they, if it was a search and now, now that brings in the Google AI summaries that is that is now reducing organic, uh, organic hits right because we’re getting it from the AI summary we don’t even scroll past that, but if you get past that and people came with a specific question and you’ve got the answer. Um, they might only be 10 seconds. Yeah. Yeah. They might only be 8 seconds on your home page and then click through to a different page. Um, so yeah, I think, I think lightboxes are great. I would just make sure they’re not immediately in your face. OK, OK. Um, right, so you wanna, you’re trying to draw people into your work in inducing them to join you, so not just get a, get a get a weekly. Yeah, you’re inviting them to be part of something bigger than themselves, joining a movement, solving a problem, being a part of the solution, being inspired, that’s really the call to action that I want every nonprofit to have on their website for their email newsletters. I have a good friend. Credit her because I’m gonna use her material, uh, Sherry Quam Taylor. Uh, we spent a lot of time together on LinkedIn. And she says that her advice is that you’re not giving. To us, you’re giving to the cause through us, so it’s 2 versus through. You’re giving to. Uh, solving world hunger through Feeding America or you know, um, etc. you know, do you, do you buy into that or you’re welcome to agree with Sherry disagree or disagree I should say. No, I definitely agree. Yeah, I think that’s that’s totally right. One of the examples I use in the presentation is a. The action that says let’s end malaria. It’s from an organization that’s working and you know it says like we believe this is possible. Join us. Like we’re we’re going to get rid of this disease. Let’s do it. And so the people who are signing up for that email list and donating to that organization. They’re trying to get rid of malaria. They’re like, Oh, is that what you guys are doing? I don’t know who you are. I want to get rid of malaria, you know, that’s the one thing I’ll join your list because, yeah, no, no, absolutely, alright, something bigger, right, something big, the bigger cause. Yeah, right, right, that’s the sort of inducing, uh. An opening relationship, you know, hear from us regularly. OK. OK. Um, so how are you welcoming? Uh, here we are now. 5 email, the, uh, the ubiquitous Patty Breach, uh, purpose collective 5 email welcome journey. Is that, is that what this is? How are you welcoming folks after the first one? I’m sorry, after they say yes, I will, I will, I’ll take your email. Your, I’ll take your newsletter, sorry, yes, I’ll join your newsletter. What should happen first thing. Yeah, so what I like to point out to people is that the journey that it took for someone to give you their email address, that didn’t happen in a minute. They probably, you know, first heard about you through word of mouth or some other means and so they maybe spent some time poking around in your social media. They liked what they saw, so maybe they ended up on your YouTube channel watching some longer form videos, maybe they popped over to your website, read even more about you, looked at your blog, and then decided. Yeah, I like this organization. I like what they’re doing. I wanna be a part of it. Here you can have my email address so that process that might have been days, hours, it was like by the time they give you their email address they are fired up about you. They’re like, yes, I’m in, sign me up, let’s do this let’s end malaria or whatever it is and if we’re not meeting that enthusiasm with our own excitement then it’s a really missed opportunity. So I recommend sending at least one email that just says yay, you’re here, you made a good decision, welcome. OK, OK, uh, that’s at least 1. Let’s let’s review the uh the 5 email welcome journey. You we we’re not gonna go into the 35 minutes that we spent, uh, 2 years ago, uh, no, 3, no 2 years ago. Yeah, this is the 3rd. Um, but you know, remind us what the, what this ubiquitous journey looks like. Yeah, so the idea is to capitalize on the window of opportunity immediately following someone’s action. So I recommend sending 3 to 5 emails starting as close to immediately as possible, so at least within the 1st 24 hours after this action. And going up to 3 or 4 weeks later. So, um. You can send as as many or as few as you like in that window depending on your team’s capacity depending on what you feel like you have to say um but I recommend starting with something simple that’s like congratulations we’re so glad you’re here you made a good decision, welcome to the team, yay um and then from there you can go into um more content that. Talks more about what it is that you do broadly, but we always want to make sure we’re giving someone something of value, so saying like. Um, here’s our most popular piece of content that we put out in the last year. We thought you might like it. Everyone else told us it was really great. Have you seen it? Have you seen this video? I’ve read this blog post, um, you can invite people to come hang out with you if that’s appropriate, like, hey, we have events we’d love to see you at one of them. We have volunteer opportunities we love to meet you, um, something that’s like really drawing them in to the work and making them feel like they’re an important part of what you do. And if you want, you can throw in a donation ask as one of those emails as well. So the, the second one, not certainly not the first one, no ask in the first one that I have your attention, can I have your money? Alright, so 2 or 3 you could put it in. OK. It could be, it could be a different ask too. It could be a volunteer ask, could be a sign, uh, a petition is a ubiquitous one. Survey, maybe you have a survey about your interests that are all valid calls to action, right? Absolutely, yeah, and they’re like I said, they’re very fired up about you at this point, so it’s an excellent time to ask them for something like this. And the second one initially joined 2 to 3 days after that initial action and the first one came within 24 hours. OK. OK, why don’t we suppose we’re we have the capacity for a 555 step. what are we doing in 4 and 5? Yeah, so, um, I would say that the time between emails should basically start doubling so you wanna have one email immediately, a couple days later another 15 days later another one, a week later, another 12 weeks later, the last one. Um, and I think you can’t tell too many stories in these email welcome journeys, so I like to do, um, you know, a simple welcome message for the first one, tell a story of impact meaning here’s the story of lives that are being changed thanks to supporters like you, like this is what the work that you’re making possible now that you’re part of this community. Third email can be some call to action like volunteer with us, come to our events, take our survey, make a donation, whatever it might be. 4th email tell another story, and then that 5th email it could be another call to action like we want you to read this, we want you to watch this video, we want you to donate if you haven’t asked that yet, whatever it might be. OK, thank you. Good overview of the welcome journey. All right, that’s how you should be welcome, but your advice was at least 1. That’s not just the regular newsletter, at least one personalized thank you, yeah, you’re with us. Thanks so much. Yeah, exactly. I mean it can be overwhelming to think about creating a 5 part series, so maybe just start with one, just at least get that going. OK, um, your emails are too full, too much, too dense. What, what does this look like? What’s, what, what are we probably getting wrong here? So, um, it sounds like you could have called this most likely like 90% chance that you’re getting these wrong instead of probably, but you’re being, you’re being thoughtful to to the community. You’re probably getting this wrong, but overwhelmingly likely. All right, what, what’s the matter with our, our dense emails? Yeah, so one of my mentors describes marketing communications as like throwing ping pong balls at people and so if I were to throw 72 ping pong balls at you at once, you might just like cower in fear like what is happening? You probably can’t like focus on catching one of those, um, and I think a lot of times that’s what our. Emails end up being like in the nonprofit world it’s just information overload it’s just this this this this this this this and this and it’s like whoa this is like too much I I don’t know what’s going on in this message and a lot of times also I think they fall into this category that I like to call the phone call to mom which is if you could imagine. You know, a mother figure in your life calling you and saying like, hey, how are you? What did you do today? What did you do yesterday? What did you have for dinner? Where are you going tomorrow? This is a phone call from mom, that’s a better way to describe it. Yeah, but I think it’s better if the rare as that is, we know mothers never pick up the phone. No mother’s phones outgoing calls. They only they only receive calls. Uh, but if you know, but the, the phone call from hell or the phone call from mom. OK. Um. So that type of reporting. Of like this is what our nonprofit has been doing we bought new computers our CEO won an award that is only interesting to your mom. No one else wants to hear those kinds of updates so um I really challenge nonprofits to look hard at what they’re putting in their email newsletters and see if they can cut it down to just things that are relevant to their supporters like a story of impact could be relevant. And saying like you know here’s this wonderful uplifting story that we wanted to share with you it’s so heartwarming, it’s so inspiring and you’re a part of this work with us so thank you for being here and also you know inviting people to come to an event sharing a resource that might be helpful to them. That’s the type of content that I’d like to see more of in these newsletters, and it could be really simple just three pieces of information in an email. You could even just do one. You could have a newsletter where you send one topic, one story. You can do that. OK, yeah, your supporters don’t need to know everything, right? Like you serve a rack. We moved the server rack, uh, out of the ladies’ room. Now the devoted server closet. Thank you for your support. Alright, uh, yeah, see, the audience likes our idea. That’s the, uh, keynote keynote session going on in the background, but we persevere. Um, OK, yeah, so take a deep edit to your, your bloated emails like, so is it. All right, so some info just doesn’t need to be shared, like the, the, the new laptops and the server rack. That doesn’t need to be shared. But if, if, if we feel the information is relevant. Are you saying it’s better to maybe send more frequent emails that are less dense? Exactly, yeah. So if you’re an organization that is frequently updating your constituents, maybe you have a lot of events, maybe you have a lot of free resources there’s a lot going on. I would recommend sending more emails that are shorter. OK, what’s the maximum and maybe there isn’t a hard rule uh maximum number of emails. Let, let’s not even say a week. I mean, in a month. How many, how, how many would be too many, thank you, in a month. Um, that’s a good question. I don’t know that there is a hard and fast rule. You could go weekly, so that would be 4 in a month. Um, you could send 2 a week if you have a lot to say, if there’s a lot to update your supporters on. I wouldn’t do 2 a week if you’re just repeating the same content across those emails. Um, you might get people starting to to tune out, but if there’s a lot going on, yeah, weekly emails I think. All good. What’s your advice on uh resending to non-openers? Um, yeah, great question. That I think um it’s about time. It’s only 18.5 minutes in. You got a decent question. All right. That can be a good strategy, um, that has more to do with your Deliverability like getting people to interact more with your messages, um. My answer to that also I think would depend on like what is the bandwidth of your team’s capabilities and if getting the newsletter out the door is already a lot of work and it doesn’t really feel possible to go back and resend to not like that’s just too much on top of everything then I think you can skip it. OK, I mean, I, I think it’s an auto like just click click a button. Depending on your email provider, yeah, it can be. I use MailChimp. I know it’s, it’s an option. Just tap the button and then they’ll ask when do you, you know, when do you want to resend? OK. Uh, all right, so you’re not opposed to the idea. No, not opposed. OK, all right. Um, but you’re not enthusiastic about it either. Yeah, I mean, I guess. I have mixed feelings on it because I think that. I think that sometimes we can get a little fixated on the people who are not opening our emails, people who are unsubscribing. I hear this a lot from nonprofits they get. Um, they’re hurt by the people who are unsubscribing from their email list like why are these people leaving like look at all these people who don’t want to hear from us anymore like this is hurting our feelings, um, and I really want our attention and energy to go to the people who are opening your emails and are engaging with it like those are your supporters who are happy to hear from you. They’re excited about what you’re doing. And the other people who don’t want to read your messages, don’t wanna open them, don’t wanna be on your list, that’s fine, let them do whatever they want. Let’s focus on the people who are excited. OK, all right, very positive. The positive purpose collective, um, I guess the other thing you could do is look at how the resend does. If it’s very low, then you, then you’re just annoying people a second time. But if it, I don’t know if it does like 20, 20% or more. Of the the non-opener, now we’re now the population is the non-openers of the first one. I don’t know if it does 20% or more. That’s that worthwhile? Yeah it was probably worth sending, but it’s like 2 or 3%, people are, you know, they’re blowing you off a second time. Don’t resend again. I don’t know. How about this thing. 6 months later you’re getting the same email you got. All right, don’t do that. That’s another one you’re definitely doing wrong. If you’re doing that, you’re, that’s definitely a mistake. OK. Um, all right, so that do we cover email density, there’s almost only so much capacity in. Could be just 12 or 3 if you feel it’s necessary, but certainly no more than 3. And same thing with calls to action, right? Are you, you’re you’re a subscriber, I think or believer one call to action per message, right? Yeah, yeah, keep it simple. Um, click rates are, I mean, famously low across email. A good click, an amazing click rate would be 10%, meaning 90% of people are not gonna click on your email. And so I think we can do ourselves a favor by making that one click really count and just have the one call to action. So rather than saying you know you could do this or that or this or that like sometimes that creates decision fatigue and people choose nothing or not even just 2, not even 2 choices. I mean you could, you could definitely do too like um something that’s common is to include a donate button in the footer of every newsletter so maybe your call to action in the body is something different like. You want people to register for an event. That’s your main call to action. I think it’s fine to keep that other donate link in the in the in the body, keep it to one or QR code you like QR codes. Um, yeah, I love QR codes. I don’t know how often QR codes are effective in emails. Sometimes you’re on your phone that’s right. Most emails are opened by phone, right? It’s a very high percentage. Yeah, very true. OK. Right, those are more for social website. Yeah, or paper, you know, if you have like a poster somewhere, if you’re handing out a flyer QR code is a great way to get someone online really quickly. Yeah, you’re absolutely right. The vast majority of emails are on the phone, so you’re welcome to say no. Uh, talking, talking the subject matter, that the pronouns are wrong. Too much us and we and not enough you and us together. All right, expand on your, your thinking there. There’s the team. Here’s the team together. Purpose Collective, all three. Julia and Michelle just joined, uh, watching, watching the CEO. All right, you’re getting content. All right. Digital content. Don’t put too much in those emails though. Don’t fill those emails. All right. I told them, I told them in the previous, I’ll probably run these back to back week one will be probably be them with panel of three with uh, with, uh, Michelle Julia and, um, and Sarah from Brack, um, and then, and then this, this will probably be, will probably follow. I told them. Uh, you’re overexposed. The purpose is overexposed. Like every year now we got 100% of the team is on two different sessions. Next year it’ll be 4 people and you’ll want to bring them all in one sessions, yeah, so you need to sponsor. What you need to do is start sponsoring the podcast. That’s what. That’s what should be, says sponsored by Heller Consulting should be sponsored by the Purpose collector. So put that in the budget for for 2026, or even a spot opening, uh, even this summer. So you don’t have to wait you have to wait till next year. All right, so all three of you have heard it now. Yes, you do. All right, um. we’re we’re looking I think is what we’re probably doing wrong. So you might have heard me say this before. I believe the most important word you can use in any of your marketing is the word you and it’s really understandable how we end up talking too much about ourselves too much we focused language. Um, it makes perfect sense. We, we wanna show our supporters that we’re doing a good job. We wanna. Make a strong case for why our organization matters um we wanna prove that we’re doing what we said we would do with your donations um but unfortunately that can come across as um I mean one it can make it seem like we don’t need any support because look at us, look how great we’re doing we did this and we did that. Um, but the other thing is it doesn’t really invite the reader in to say you have a place here and you’re a part of this. It’s just, I mean it comes across as bragging like look at us, look at what we did, we did this and we did that and we did this other thing and now we’re doing this and we also did that. Aren’t we great? And so it’s a simple shift to just use more you focused language. So you know thanks to your support we’re able to do this um you’re changing lives, you’re helping to make the world a better place, um. I like it that you’re doing the work, not that you’re supporting us in doing the work because they all know that they know they’re not on the ground. They know they’re not visiting the homeless camps. They realize that they don’t do that. They know, but you can see it’s not like lying, you know, you’re, you’re, you’re saving lives, you know, whatever you’re improving the climate in Detroit. You know, it’s it, you don’t have to use the, you know, where you’re helping us do it. Yeah, exactly. And also you know just more gratitude when you when you add more language you end up with more gratitude statements like thank you so much for being someone who cares so deeply about this thank you for for making meaningful steps towards this goal thank you um I think that can really help your emails feel like. They’re relevant to the reader. It’s not just me talking about myself at this organization, it’s me saying to you, you matter, you’re a part of this, you’re really important, couldn’t do it without you. OK, OK. Um, email is not coming from a person. Yeah, so, um, I see this a lot where an organization will put the nonprofit name in the center line and the subject line will say something like spring 2025 newsletter and that just feels very corporate feels very one size fits all it feels like you know we’re just this. Nameless faceless organization that’s sending you an update. I think it’s much better to remind people that they’re humans who work at your organization, so put that, put a person’s name in the center line. You can still include the organization after that name if you want to. Um, but say you know this is from Patty Breach and sign the email as if it was from me, Patty Reach include my photo, you know, put something in there that shows people there are real human beings doing this work and we those real human beings, we want to talk to you are very important supporter and we want to send this message to you from us. Um, I think that personal touch can really help people feel more connected to the work that you’re doing, feel more connected to your team, and in the presentation I I include a screenshot that I pulled from my own inbox a few days ago where it’s just like corporate message after corporate message it’s like a receipt from the parking structure where I left my car to come on this trip and it’s like Toyota sent me. An email and Verizon sends me an email. It’s just like we’re so used to getting these meaningless corporate emails from companies. So if you put a person’s name in the center line, I think you’ll really stand out in the average inbox. I’m sorry, the line. Yes, yes. OK. OK. Yeah, right, right, yeah, Tony Martignetti. I do that. OK, good. I got 1 out of 5. Uh, no, this is not about me. Uh, all right, valuable, yeah, yeah, it’s, it’s the person and then you could say like CEO. I mean I’d be more apt to open a CEO’s email than, you know, if I get maybe I wouldn’t say director of development. I’d probably just leave that out. But yeah, a person, right, that’s a simple one. That’s a simple one. How do you feel about the uh yeah, using the name, you know, like addressing, you know, hello, hello Patty or you know, hey Patty or something like that I think it’s a really good idea, you know, you know, you know, the person didn’t write it personally, safe bet, you know, unless, but hey Patty, you know, hi Patty, you know, you’re into those dear, dear, yeah, yeah, great. OK. Even just even just first name yeah um Seth Godin says that what our supporters want most is to be seen and so to use someone’s name is one way you can say like I see you I remember you, I know who you are glad you’re here. Yeah, right, and now it’s person to person if the sender is a person and uh they’re saying hello yes exactly. How do you feel about uh leaving it there with personalization? That’s great. Is that right? Yeah, OK. Patty breach spelled like uh spelled like breech birth, not like breach, not like breach of contract breach, yes. Founder and CEO of the Purpose Collective. 5 email marketing mistakes you’re probably making and how to fix them. That’s what we just talked about and we are sponsored here by Heller Consulting. Technology services for nonprofits. Um, thank you very much for being with our 25 NTC coverage. Next week. Congrats, you’re a manager. Now what? And facing feedback. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Marignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for July 28, 2025: 750th Show!

 

Claire Meyerhoff, Kate Martignetti, Scott Stein, Gene Takagi & Amy Sample Ward: 750th Show!

It’s Nonprofit Radio’s 750th show and 15th Anniversary Jubilee. To celebrate, co-host Claire Meyerhoff shares her “Ode to Nonprofit Radio.” We have our associate producer, Kate Martignetti; 3 live songs from Scott Stein, including our theme “Cheap Red Wine;” and, our contributors Gene Takagi (law), and Amy Sample Ward (technology), are also on board. It’s fun and music and celebration! And gratitude.

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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podon of your favorite hebdominal podcast. It’s July. It’s nonprofit radio. We’ve got the live music and that can only mean one thing. It’s our 750th show and 15th anniversary jubilee. Who was right. Here’s our associate producer, Kate, with what’s coming up for show number 750. Hey Tony, your co-host is Claire Meyerhoff. We’ve got much more live music from Scott Stein. Our contributors, Gene Takagi and Amy Sample Ward are here. Everyone is with us. Thank you very much, Kate. Claire Meyerhoff, how are you? So uh creative producer, nonprofit Radio, how are you doing? I’m, I’m doing just fine. I’m just in awe that once again, every year we come together, the same gang of six, and put on this fantastic show, and this one is number. Can it really be true? 750. True. That’s a huge number. $750. Like when you were a kid, if like someone was saving up to buy something that costs $750 that was, you know, a lot, a lot of money. If you went to the grocery store now and it came to $750 you’d be like, well, yeah, that kind of makes sense. So $750 really is a huge number and 15 years. Yeah, July of 2010. The show began as, as you counseled me, uh, because of the first two shows were the Tony Martignetti show. Uh, you counseled me that that was a mistake, that nobody’s gonna know what the hell that means. Uh, I was playing off, I was playing off one of my early influences, uh, I thought, well, that guy has a show named for him. So, but you, uh, you showed me the correct path, uh, you know, you gotta have nonprofit in there somewhere. And, uh, and I chose nonprofit radio and we’re gonna be talking a little about radio today, but, uh, yes, it was July 2010, it was 15 years ago. Well since I have because we, we knew each other before for a couple of years through the wonderful world of of plan giving, which we both are professionals and and we knew each other that way, and we had dinner in Cary, North Carolina at a steakhouse, and at that table you said to me, you know what, I want to do a radio show about nonprofits, and I was like, And this was before like podcasting was really commonplace or anything like that. And I was like, well, have you done a radio show before? No, no, no, but I, I know I’d be great at it. I’d love to do it. And I go, well, you know, there’s a lot to doing a radio show. Do you know about this? Do you know about that? Because my background for our audiences, I worked in, in, um, radio news for many, many, many years. I’ve worked at XM Satellite Radio, um, I’ve worked at, uh, I’ve worked for ABC Radio and WTOP in Washington DC, the all news station. And so I know a lot about production and putting things together and how radio really is something that you can kind of do it all by yourself, as opposed to television where you need all these other elements that come in like camera work and all that. So I said to Tony, I go, well, you know what, you know, I’ll I’ll help you with this. And you were like, oh, you know, that would be great. And we discussed the name and some other things and then I made for you. I thought what would be really helpful would be to make these kind of show sheets that when you’re pre-interviewing people, so maybe you can talk a little about that. What what’s I, I still use I still use your sheets for the show. Uh, Kate and I use them every single week. Yeah, so, you know, over the years I’ve adapted it, but it’s, uh, it’s based off of what you gave me for like show number 3 or something or whatever. So let, let’s, uh, let’s bring some other folks in. Sure. So I’d like to talk a little bit about, about our influences in radio because what Tony said to me, he said, I love, you know, Car Talk and I love these radio shows. They’re so important to me. So I’d like to talk a little bit about everyone else’s influence is in radio. My quick is I grew up. Around New York City, so we had a lot of radio. I listened to WNEW, you know, Scott Muni, Allison Steel the Night Bird on WNEW, and I just, I loved radio from, you know, when I was when I was a kid. So how about everybody else? Scott, what did you grow up with in the, in the Midwest? Yeah, I grew up in Akron, Ohio, and um the station that really was pivotal to me was WAPS 913, the Summit. Uh, which is a wonderful music station. They’re still around, still doing great stuff, uh, emphasis on independent music and local music and just stuff that wasn’t getting played anywhere else and really, um, it’s not a, not an overestimation to say that like it or an overstatement to say they it really helped shape my musical taste for years to come. Cool, very cool. Amy, yeah. What you got? Well, I did not grow up listening to the radio because my dad. love music and was always playing his own curated, you know, uh, playlist, um, record. Tim, Tim. That’s right, Tim, the one and only 10 sample, um. And so I associate radio with when I got a car and turned 16 and actually drove myself places and was like, What? You mean to tell me that there is music that is not blues? Oh, how interesting. Um. So I would listen to any radio station just for, you know, like that eyes opening, oh my gosh, there’s so much out there in the world experience. Um, yeah. That warms my heart as a as a radio girl that really, really warms my heart because the car, you know, the radio, the airwaves, traditional terrestrial radio is just the airwaves and they’re free. And basically, anyone could have a radio station and broadcast it and the FCC I grew up, you know, in, in the American classic situation for that like country roads, no other cars, windows down, just listening, you know. Love that so much. Gene, what do you have for us? So I’m like Amy and didn’t listen to a lot of music on the radio because I had mix tapes back then. And, um, that was my big thing. But if I was listening to the radio, it was often listening to like local sports teams and I grew up in Vancouver, British Columbia, so the Vancouver Canucks go Canucks, um, was a big thing for me and Seattle Supersonics back in the day, um, the NBA and bring back a, a Seattle NBA team. Wow, that’s, that’s, that’s really. That’s really amazing and you’re and you’re and you grew up in Canada, so everything had a C in front of it. Yeah, if there was a popular music station I listened to it was C Fun, which was now defunct, but um, yeah, that was the, the pop station back in the day. And did you listen to the games on and the sports on AM or FM? Oh, it was almost always on AM. I don’t think FM had sports back then. Right, right. That’s cool. Hey Kate, we know you’re younger than we are, but do you ever listen to the radio? Oh yeah, um, mostly, mostly in the car, but my mom loves the, um, like South Jersey classic rock stations. So that was constantly on wherever we went grocery shopping, to the beach, like that’s all I think we listened to. Do you remember the call call letters? what was what it was I don’t know. But I bet you do know every word to live on a prayer. 00, for sure. Scott started playing it, I could probably sing it. That’s Bon Jovi country. Right, South Jersey, Bon Jovi country and Bruce Springsteen, of course. Bruce Springsteen. So Tony, how about you? What are your, what are your earliest radio memories? Yeah, uh, rock and roll, 102.7 WNEW, uh, you mentioned Scott Muni and Alison Steele. Um, there were, there were others, um, Pat Saint John, classic, uh, classic rock DJ in New York City, um, Dennis Elsis, exactly right, yep, Dennis. He was what? Pete Pete, yeah, you, you, you were obviously listening as well. You remember them better than Pete had that twangy voice. Pete Forna. He wrote a radio in the television age, and I went into the city and because they had a signing at a bookstore. So he was there and, um, Dennis Elsus was there and I was going to Plattsburgh State at the time, and Dennis Els, Pete Foritel wrote in my book. And then Dennis Elsis wrote, Rock lives all over, even in Plattsburgh, he wrote. And do you know who I gave that book to for his collection? I gave it to Sam a few years ago when I visited his studio. I gave it to, uh, to Sam in New York. Our producer Sam Liebowitz. He has a really nice collection of like books about radio and music and and I thought that book would fit well in there. So I gifted that book to him and he cool. That’s very thoughtful, very thoughtful. And then later years, you know, you mentioned the the kind of influence on my On the, on the podcast, uh, Car Talk definitely on, on, uh, National Public Radio’s WNYC was station in that we got in, uh, New York and New Jersey, WNYC, the Car Talk guys, uh, you know, you can’t approach them, but they could, they certainly were an influence, you know, that I knew they had. Elements comedic elements that you could look forward to. Each show or or every couple of shows like Stump the Chumps and their credits, you know, the, the closing credits, their, their car driver was the, they had a, they had a, a, a Russian car driver, uh, pick up and drop off. So, you know, stuff like that, cornball, right, exactly, corn, but you could count on it every week, they were gonna credit pick up and drop off for being their chauffeur. Um, so things like that and then so elements of the, of the Car Talk show and then also another show on WNYC which was pure Talk, uh, Brian Lehrer. I don’t know if he’s still there, but uh he became nationally syndicated, I think. Yeah, Amy Amy and Scott, yes, you, you’ve, you’ve heard Brian Lehrer. He originates from WNYC. Um, he’s still there on WNYC. Awesome, awesome syndicated across the. Oh across which network? Public media. OK, yeah, well, Claire, I got the idea for the Tony Martignetti show from the Brian Lehrer Show, but Tony Martignetti is not quite widely, uh, and even in 2015, so even more so in 2015, what am I saying, in 2010, in 2010, 15 years ago, uh, not as widely known as Brian Lehrer, and so, you know, everybody knew him as a political junkie and He had a lot of political guests and uh that was mostly what he did as well as general news, but you have to reserve the Tony Martignetti show for just wherever you happen to be and the name of what chaos you are bringing to any scenario, you know. Just the Tony Martignetti Nonprofit radio is a podcast, you know. All right, thank you. Like when I go to, I could, I could, I could get everybody’s Tony Martignetti show. When I go to the nonprofit technology conference hosted by nonprofit podcast, but it’s put the word radio in it. You’d like that, you know, Tony Martignetti nonprofit radio, because why, Tony, it’s the sound of it. Well, radio was an influence for the show. And uh I, I have some nostalgia for radio and radio is a very personal medium, you know, like you’re saying, listening in the car, um, uh, it’s just, uh, radio, radio seems to be talking to me, you know, when I listen to radio, I feel like, I feel like the, the host, the DJ, they’re talking to me and that’s what I want, you know, I wanna be talking to. Our listeners, each of our listeners, and sort of channeling what interests them so that they’re a part of the conversation. As as as as as much as can be. So that was, those were my thoughts for around why. Well, and your instincts are correct because when I was in, you know, broadcast journalism school at American University and we were learning the basics, we learned that radio, uh, and television too is a one on one medium, like when you’re talking, when you. On the air, you’re just talking to one person. So you don’t say like you all out there in radio land, you just say you. So if you’re doing a news story about a traffic thing, you just say, you know, if you’re traveling on, you know, I-270, blah blah blah, you don’t say all you people out there on the road, thousands of people listening to me. It’s just you. And so, so it’s a very personal, personal medium. That those were the, those were the influences. I’m glad Brian Lehrer still has the Brian Lehrer show nationwide. Uh, he was, uh, when you, when you hear Brian, you’ll know he was, he was an early influence for this very show. And uh it’s time for uh. Live, live full live song number one. Scott Stein. You’re gonna play a song that, uh, that I asked you to play. Uh, you, the your album is uphill. We might get this on the video. There’s the album right there. It sits, it resides on my desk because I play it. Uh, the album is uphill, which sounds challenging, but you made the last song. It’s a good life. Yeah, it’s well it’s a I think it’s a challenging record. It was, it was reflective of a a fairly challenging time in my life and it was important to in the narrative of the record to be building towards something hopeful or something that that hints at something better to come. I know folks are gonna love the 3 songs you’re doing for us today, so let’s give an early shout and where can we buy your music? Oh, the best way to support me directly is actually at my band camp, uh, band camp sites that would be scottstein.bandcamp.com. You can order physical CDs or. Just downloads um that’s the the best way because there’s really no middleman other than the little bit that Bandcamp takes um um my music is also available in the iTunes store which is also if that’s your preferred method, that’s great, um, and it’s also on the streaming services Spotify, Apple Music, etc. etc. Everywhere fine music is is heard. Indeed. All right, thank you. Please, Scott. It’s a good life. All right. I got some inside information. Someone slipped me a copy of the master plan. I don’t understand. I’m always cynic skipping silver linings. the Oh The Busy As For very Did Oh Oh Oh, Scott, that’s just a beautiful song, beautiful song. Uh, don’t just stick to what you know, let it fly and watch it grow. I love that. I love that line, but the whole song, lovely, beautiful. Thank you. Thank you, Tony. Claire, it’s a good life. It is a good life, especially here on the 750th. Tony Martignetti nonprofit Radio broadcast. And you know, Tony had to learn what’s called audacity in order to produce his podcast. And I do, I have a podcast and I do it in garage band. And now with AI there’s a lot of tools. So Scott, I’d like to ask you, you know, you’re a musician and you’re in this world. How do you like, do you produce your own music and record it and how does that, how does that all go? Um, yes, in a way, uh, I always have a team around me of some sort. I, I play a number of instruments but not all of my instruments. Um, usually when I’m doing a recording, I mean, I, I don’t have my own studio, so I will go into somebody else’s studio and do the work. Um, I can do a little bit here at home, but most of it has to happen elsewhere, um, and I always have a producer. Excuse me, on the project. And in that case, their role is to be kind of the in charge of the project and to be an expert set of ears, you know, I always want somebody who can tell me, hey, that vocal line’s not working or hey, that’s really good do more of that, um, coming up with ideas for instruments, especially this last record where there’s a lot of. Um, a lot of textures, synthesizers, things that I don’t usually use, and I did that because I went to a specific, uh, producer, a friend of mine named Mark Marshall, because I knew he was somebody who could help me figure out what the sounds in my head were, um, and how to get them out and how to do it effectively and to bring his own experience and his own expertise into the room. You know, the role of a producer is so important and I work in the nonprofit space like Tony, and you know, we have conferences, right, and meetings and we do webinars and all that, and because my background is production, when I’m working on something, I bring that. Those skills, you know, to, to the event or the webinar or whatever. And a lot of times I’ll write, I’ll do like a rundown or a show sheet and the person will go like, wow, you know, I’ve never seen this. And I think the role of production is very like underrated in the. Nonprofit space, like when you put on an event or when you do something like how do you, how do you produce that and because there’s so many little pieces to it. And, and Amy, when it comes to the N10, I’m sure there’s a huge amount of production involved, involved in that. Can you tell us a little bit about that? Yeah, I mean, Tony will laugh like, like everything, there’s an N10 way that we do things versus maybe the standard way, but we don’t. We don’t have a staff person whose job title is the conference. We don’t have um a producer, you know, when you’re having a large in-person event, there’s um what they call a pre-con, which is meant to be like, you know, the incoming group, like somebody from, from N10 would go and represent us, and then there’s like the head of catering, the head of security, the head of AV that, you know, everybody sits there like behind a little Um, you know, name tent and kind of reports in before the doors open and, and all the work starts, um, and all 15 of us show up and they’re always like, So baffled and you know, they’re like looking for chairs and everybody’s like, no, it’s fine, I can stand, you know, they, and then when they like ask, OK, everybody go around, all 15 of us do an intro, you know, because everyone on the team produces the NTC and everybody has different pieces of it that they’re in charge of and You know, our like escalation is to the team. OK, if something’s not working, who who is available like on radio, right? Who’s available to meet in the staff office and solve this. Um, there’s not just one person who all that weight is on their shoulders and they have to decide everything, um, but really, you know, I think we say to the community, we’re, we’re always stronger together and we are always stronger together. So, so we do it as a team. Very collaborative. Yeah, totally. In your professional life, what kind of things do you present? Do you speak at, you know, conferences? Do you do webinars? Tell us a little bit about what, what you do, where the role of, of like producing it and putting it together and then presenting it come, come together. Yeah, that’s, um, I’m always dependent upon other organizations and other people to, to put it together. But yeah, I, I do a lot of webinars and, and speaking at conferences and, and things like that. And very, very, um, thankful for, for all of those people who can make it, uh, come together because I, I, I just talk and maybe show a few slides. So you do produce those slides perhaps you are putting together your slides with your with your key points. There, there you go, and I try to keep them heavily visual, which is really, really hard for a lawyer. Yeah, yeah, so, so on a, on a, what’s a typical topic you might speak on? What’s your specialty that everyone wants to hear Gene talk about? Well, I’ll say right now um it’s about nonprofit advocacy and you know during these challenging times um nonprofits do have a voice and they do have influence um and thanks to vehicles like Tony Martin. Nonprofit radio, uh, we get to to help encourage nonprofits to to learn what their uh sort of authority is because it’s usually a lot greater than they think it might be so that they can speak out um and hold, you know, hold the line uh when the line seems to be moving and pushing them back. That’s really interesting because these, these are kind of, you know, tumultuous tumultuous times. I was at the Carolina’s Plan Giving conference back in May and we had a whole panel about legal stuff and, and we had some really good speakers and the one thing that that I took away from it was that that there has become a um. Uh, you know, in our, in our society, there’s a lot of distrust now in, in, you know, government organizations, even nonprofits and things like that. There’s this sort of, you know, distrust that there used to be people trusted, you know, basically trusted the government and and trusted colleges and trusted nonprofits, but now there’s been like a, um, you know, an erosion, I think was the word that they used. And do you find that there’s kind of an erosion of of trust? These days, Jean? Yeah, I, I think in all areas there’s a little bit of erosion of trust and skepticism, uh, from the general public, but the nonprofit sector still, I believe, is leading as the most trusted area and that’s really something to hold on to, uh, as we can build bridges and then sort of take a stance in in what we’re doing so really, really just, um, counting on, on nonprofits if you will to to continue. To sort of advance human rights, civil rights, all of the things that nonprofit sectors of the nonprofit sectors traditionally done and so, um, I, I’m hopeful for, for better times and and more nonprofit voice out there. That’s a, that’s an excellent point and I think that nonprofits can use that in their messaging, um, you know, their public facing messaging about how, you know, trusted they are and they can show that in different ways by, you know, having a survey or or showing their, you know, um, their output like we did XYZ this year and and have photos of it and really show that that nonprofits are working and working for their, their mission and for their people and for their, for their donors. Yeah, and it’s not all of the regular things that people might be thinking of with ICE and with some civil liberties, but just things like AI and you know what happened with Open AI housed in a nonprofit? Is it going to be a for profit? It’s like there’s a lot of stuff out there where the nonprofit sector plays a critical role um and standing up for, for what the nonprofit sector is supposed to be, um, it is really important. But thanks for asking, Claire. So when you say AI is a nonprofit, I, I don’t even know. I mean, I use Chachi PT quite a bit it helps me, you know, figure things out and, and, you know, it’s like someone to talk to that’s a trusted person who does not have an ego. So I do use the Chat GPT for for work, but what do you mean AI is a nonprofit? Well, OpenAI, the creators of Chat GPT, it was started by Sam Altman and Elon Musk as a nonprofit organization and they housed much of the assets that still run Chat GPT, so. Um, the whole intellectual property owned by it, how Microsoft has come in with a lot of money, whether it was going to turn into a for-profit or it has turned into a for profit or is is shuttled, the assets were, were probably licensed back down into the for profit, although we don’t know all of the sort of the mechanics of it. Uh, but ultimately thanks to some nonprofit advocacy out there, uh, it’s going to be stay sort of this tied to this nonprofit organization and not just completely moved into a for-profit, and the nonprofit is supposed to maintain the ethics of the AI use, you know, whether it’s been successful or not, at least there is some regulation around how that AI can be used. So, uh, I’m thankful for that and the again the nonprofit advocacy. That kept that nonprofit in that game. And I think, you know, the, the, when my friends who don’t understand nonprofits that much and they go, well, aren’t nonprofits this or that? And I always say, well, you know, the number one thing about a nonprofit is it’s nonprofit. No one can make like a ton of, yes, you can pay your people big salaries or whatever, you can spend a lot of money on on things, but you don’t have shareholders and you can’t make a profit. So Gene, do you think that that’s an important element of AI staying as a nonprofit because it can be less. I don’t know, greedy. Yeah, I, I, I think that is part of the, the, the point is, is that it, it’s not just influenced by people who are self-interested in and, and, you know, self dealing to themselves and, and their buddies, um, but it also is like the attorney generals and the IRS saying hey you have to engage in primarily charitable activities it can’t be just purely commercial so let’s see whether you are actually engaging in charitable activities and. How how strict the regulators are and how much enforcement you can do when you’ve got limited resources, especially these days for the IRS, um, is, is another question, but, um, I’m again thankful that there is a nonprofit sector, uh, in the US. It’s not completely unique, but it it is something special that that the country needs to treasure and nonprofit radio right there as as we’re talking about, uh. Um, artificial intelligence is important to point out that it’s not all AI that is, uh, part of a nonprofit. We’re just talking about what Gene’s just talking about one company that the company, the, the nonprofit OpenAI, the one founded by Sam Altman. There are lots and lots of for-profit, uh, artificial intelligence, large language model, uh, uh. Entities, so is, you know, we’re we’re just talking about the, the open AI remaining nonprofit, which, which is very, which is promising so far, like as Gene is saying. Yeah, this is a great topic for our 750th Tony Martignetti nonprofit radio show. Tony, you’ve brought so many. Different experts onto your show. You’ve helped so many people over over 15 years. It’s just, it’s just truly truly amazing. It’s a labor of love, um, and now I get to do it each week, uh, with Kate. Um, so we’re talking about production, Kate. Well, what, uh, how do you feel, how do you feel about what we produce each week? Oh well, I always look forward to it because I get to come and meet with my uncle on Zoom and that’s always a lot of fun with my godfather, you know, I get to go bother him, um. It feels good to put something out each week, um, something that you’re obviously passionate about, and I’m starting to become passionate about it just by listening to it, to our show each week. Um, and it’s something that I can like now talk about with others and be like, hey, I’m doing this podcast with my uncle, and this is what we’re doing, and this is how we’re um helping people. No, I’m glad, I’m glad. Like you feel empowered and uh you’re spreading, spreading the word of the the value of nonprofits in our country. That’s awesome. I, I’m very glad to hear that. That’s awesome. What kind of skills have you picked up, Kate, since you’ve been doing this endeavor? Have you picked up any new skills? Well, on the more like production side, um, Tony has taught me how to use Audacity. Um, it’s not something that I personally use every day, but he was able to like teach me what he knows if I did ever want to produce something of my own, uh, vocally, so that’s pretty cool. Cause I had no clue how to do anything with like a mic. I didn’t know how to, I guess, edit my voice if I’m too loud or too soft, that kind of thing. Nice, it’s good. I’m glad, yeah, very glad. And uh in a couple of weeks, your family will be visiting and we’ll be doing the show side by side. From from my studio office every late August, yes, right. Scott, You’re gonna do another song for us. Um, I wanna remind folks you’re the best place to buy your music. It’s is it bandcamp.scottstein, did you say it’s the other way around. It’s stein.bandcamp.com. Thank you. OK, but you’re also of course on Apple, Spotify. Yes. Indeed this song intro song for us. It actually brings us back to an earlier conversation because I always tell people this is a song about what happens when like you begin by hearing your favorite song. Um, you maybe you hear it on the radio and then you hear it in a bar, and then as years pass, eventually you hear it at CVS. Yeah, so, uh, that’s, that’s what I’ll say and, and, you know, our, our, our coping mechanisms. This is, this is a newish song. Uh, it has not been recorded yet, so maybe at some point in the future it will be available commercially. And I assume my keyboard’s coming through. OK, yes. Yes, and your balance is, is very good. Yes. All right, here we go. The alarm goes off early in the morning and I roll on out of bed. Last night’s dream still running through my head. And and the day. I’m We live out on a quiet little street, on a quiet little block. Kind of Way you can leave the doors unlocked. And at the Hear the I Come I we didn’t have a kid. One Yeah First. When let’s turn I’m trying to long Yeah. Yeah. Oh No No, it’s almost And I And that’s Find Fantastic, Scott. Thank you. Driving too fast. Thank you. I’ll go a new direction, but I don’t know where, uh, I’ll find a new direction, but I don’t know where it goes. A lot of you, you see some brilliant lyrics. You do, you do some, you turn some very good phrases. Yes, outstanding. Thank you. Thank you. Scott, it was, uh, it was show number 158, uh, in 2013, September of 2013 when you first. Debuted Cheap Red wine, uh, as our as our theme song, so number 158 to 750, uh, I, I get inspiration from Cheap Red wine. I listen to it on my own time as well. Um, I just love it. I, I, I’m so glad that we got connected by the, your attorney friend and my attorney Joe Becker. Yeah, uh, and, and that the red wine is a part of nonprofit radio for so long. So thank you. Thank you. I’ll put a quick plug in. He’s going professionally now as JR Becker, author of a number of children’s books, which have done really well. So if, if you have kids, you’re looking for like thought provoking children’s, uh, excuse me, children’s books, like, yeah, his stuff is great. JR Becker, a humble you are throwing to somebody else. A lot of artists wouldn’t do that. Well, you got to have a network of people who support you, right? And, and it works when you better when you support in kind. I was very gracious. Thank you. Claire, Claire Meyerhoff, you joined your first show was show number 2. Single digits. Show number two was July 23rd of 2010, and we talked about 15. That’s amazing. We talked about storytelling and jargon. Yes, jargon jail. I developed jargon jail thanks to you. Yes, I still put folks in jargon jail. So that’s, uh, thank you very much. I love having you as a creative producer. Thank you. You’re welcome, Tony. Gene, you, you joined next, uh, you joined the show number 7, was your first show with us in August of 2010. So just a month later, uh, a month after we started show number 7, and that was the show when we had, uh, uh, um, Stephanie Strom was also on the show. She used to be, uh, she used to be the New York Times reporter, but Gene, you’ve been with us a long time. Thank you very much. It’s always been my pleasure and, and also to, to often be in jargon jail. No, well, I, I, you, you, you always skirt jargon jail cause you explain things. Amy, you joined, uh, you joined in, uh, show number 100. It was July of 2012. Yeah, the bar was high. It was like there’s live music. There’s all these other people like I guess this is the show every time. No, that was just because it was the 100th show. And, and, uh, that was my first time we announced that we had 1000 listeners. Now of course we have over 13,000 each week. But now Kate will get to experience what I got to experience in the early days of getting to sit next to each other at your microphones in the studio. Yeah, that’s right. That’s right. You can really cut Tony off on his jokes a lot faster than the Zoom does it, you know. Yeah, well, that’s not a good practice. We don’t want to do that. Uh, yes, we were both in New York City. You would, of course, we would come into Sam’s studio. We’d be side by side, and Kate joined. Kate joined in, uh, show number 645, which was June 2023. Uh, it started as something fun. I, I, I, uh, her family was visiting and I wanted to try it out because she has, she’s a trained professional and, uh, in voice and I just love the way it sounded so we’ve been with it since. That’s so sweet. Yeah, no, it’s a lot of fun. You came to me and you were like, well, I need to do my show. Do you wanna do the sponsors and kind of introduce people? And I was like, yeah, I’ll try. I was a little nervous. But then I ended up really enjoying it and you ended up enjoying it and now I’m here. Absolutely, yeah. So thanks to each of you, uh, it, it wouldn’t be. It wouldn’t be nonprofit radio without each of you, each of you, so thank you. And our listeners, I’m speaking to you, dear listener. Thank you. Thank you, thank you for your support, uh, um, talking right to you. Thank you for listening, thank you for being with us. It wouldn’t be nonprofit radio. Podcast, uh, you know, a podcast without listeners, uh, that’s called a diary. So we’re not a diary. We’re a podcast and I’m grateful that we have you as a listener with us. Thank you. But Tony, you need some gratitude also because In 15 years, I, uh, you know, I was not Claire or Jean, so, but came in at 100, so still somehow I’ve been here for 650 of these and you have changed. The show has evolved, you It’s hard to change. Humans are not good at change, and you have been open to change, to supporting the sector, to meeting people where they are, and I just want to give you some flowers. Thank you. Thanks very much, Amy. It, it, it’s, it’s, it’s a, it’s a, it’s an honor to do the show and to help our community. And so I’m, that’s why I’m grateful to each of you for helping us because we’re all contributing, we’re all helping the nonprofit community. We’re doing it through Tony Martignetti nonprofit Radio. Claire, you have a little ode to radio. I do, Tony, because I’ve just known you for so long and every year we talk about this anniversary show. Oh, what are we gonna do? And we’ve done skits, right? We’ve done like all kinds of crazy things, quizzes and skits over the years. So this year I thought I would just write you a little poem. So here is my ode, it’s on my. On my phone. Here is my ode to Tony Martignetti Nonprofit Radio. So many shows, thousands here. 13,000 people. 15th year. It’s a podcast to help nonprofit folks with shared expertise peppered with jokes, show after show, guest after guest, Tony features only the best. 15 years now, an epic feat. 750 shows, each one a treat. Because Tony strives for podcast perfection. All is moving in the right direction to host a podcast week after week takes commitment and time. It’s not for the meek. It’s for a guy like Tony who cares a great deal, cuts through the noise, keeps it real, hosting his show with zeal and zest, educating, pontificating, and all the rest. Well, this ode is now nearing its end, written by Claire, Tony’s longtime friend. So Tony, for you, I offer three cheers and for nonprofit radio, best wishes for the next 15 years. Thank you, Claire Zeal and zest. Thank you, Claire. That’s very sweet. I wrote, I wrote that last night while watching Boardwalk Empire, which I love. I sat there and came up with my little poem on my, on my iPhone, and you know, I was inspired all about this, you know, radio show because this happens to be the 40th anniversary of Live Aid, which was the huge contest, uh, concert at Wembley Stadium in in London to benefit, um, you know, the problems in Africa with, you know, starvation and the situation. And you know, Queen performed this massive 21 minute set that’s just epic that that people watch over and over again. And, you know, when when Freddie Mercury sings the Radio Gaga and and that and that song, it’s it’s really an ode to radio, which at the time. You know, radio was being threatened by this new MTV thing and and music videos and would radio die. And I can’t believe in 1983 that they wrote this song, especially these lyrics in it, you’ve had about radio, you’ve had your time, you’ve had your power, you’ve yet to have your finest hour. What did Queen mean by that? In 1982, the finest hour. But it possibly have been, I don’t know, looking into the future and being podcast. And all we hear is. There is Wow. Uh their, their own tribute to radio, absolutely right, yeah. I’m gonna cry. Someone still loves you. That’s all. Um, I’ve, I’ve heard that, uh, I’ve saw, I saw in a couple places that uh Lady Gaga is named for that song. Her, her love of that song, uh, is why she chose Lady Gaga. Um, so, oh, Claire, thank you again for the ode. Oh, I’m glad you like it, you know, I’m not much of a poet, and I know it, but I have written many a birthday, bridal shower, funeral. I’ve written lots of lots of poems for friends when they say I don’t know what I’m gonna say, I’ll say, well, you know, let’s write a little poem and I’ll I’ll come up with a little, just a little little poem like that little ode to my friend Tony. Who works so hard because people don’t realize the amount of work that goes into a podcast, to booking guests, to, you know, actually, you know, organizing the whole thing, writing it, you know, all the little things that go into it and for Tony, for you to do it week after week. 750 shows, 50 shows a year. And some people can manage like one podcast a month. They, you know, they do a podcast for a little while and it falls off. There was an article in the New York Times a few years ago that said like the average podcast, remember that, Tony, that the average podcast only lasted like so long and then it and then it fell off. Well, look, um, I, Michelle Obama’s podcast did not last. We had Bruce Springsteen and Barack Obama had a podcast together. They, yeah, and all, both of those podcasts, Michelle Obama was by herself, uh, Barack and Bruce had were co-hosts. Those two podcasts, uh, are, are survived by Tony Martignetti Nonprofit Radio. We started before them and we’re continuing and they’ve, uh, they’ve, they’ve tanked. You know, I, I’ve read about Prince Harry and Meghan Markle and how they, they got this great deal with Spotify, right, to do all these podcasts. But they could never really get it done. They just did like a little bit and I read that, you know, they would go into meetings and, and have these highfalutin ideas about like, oh, let’s interview like Putin and Trump together. Like that wouldn’t that be a great podcast? Well, yeah, that would be a great podcast. But do you like know these people, can you, can you book these guests? And your podcast failed, you know, as far as I know, and then Spotify just said, you know, see you, because it’s the content. Like, if you can’t make the content, it doesn’t matter who you are. If you can’t create that content, if you can’t show up week after week and get your guests to show up, because that’s, that’s a hard thing is to book the guests and get the time and, and, uh, put it all together. Well, that’s why radio was such an important influence for me because the shows I mentioned and, and just every, every radio show has to, has to produce some daily like the Brian Lehrer Show, uh, it was daily and still is, and, uh, Car Talk was weekly, but you know, the, you know, again, those early influences and every other, every other show I used to listen to, uh, on WNEW, you know, the hosts had to show up for their 4 hour block, right, every day. And I guess, you know, that’s the, that’s the inspiration that’s why it’s Tony Martignetti nonprofit. Radio 750 shows. Wow. And that’s 15 years. So in, in 15 more years, we’ll have what, 1500 shows in 15 years. How old will we be? Uh, we will. I’ll be 78. Oh my God, we can do that. We can do that. I’ll, I’ll, I’m gonna keep working until I become a dinosaur and nobody will hire me anymore. But that’s, that has nothing to do with nonprofit radio. The podcast will continue even after I’m a dinosaur. All right, um, the time has come for me to say thank you. Thanks very much for every, for you being with us for the 7 50th. I look forward to these every single year for a month in advance. Uh, we’ve been counting down on the show. Kate knows, uh, 334 weeks ago I started counting down every single show. It’s 2 weeks away, so. Uh, we’re here. So thank you. Thanks to each of you, and again, thank you to our listeners. Thank you for listening to Tony Martignetti Nonprofit Radio. We, we wouldn’t be a podcast without you. We, we’d be a diary. Scott, this beautiful song that I licensed, so, so glad, as I said, that, uh, uh, now, uh, JR JR Burton, is it Becker JR Becker brought us together, uh, cheap red wine. Uh, I, I love adding it to the beginning and end of each and every show, please. Well, thank you so much. I’m happy to do it and congratulations. 750, my goodness. So thank you. All right, here we go. just keep on talking I. romantic advice from a I’m looking for I’m a. Now promise Liver diamonds. They won’t tight to the kind of clothing that I wear. I. I’m I Does promises the people can kiss our asses. No a Oh Oh. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this glorious live music is by Scott Stein. Yeah. Thank you for that affirmation, Scotty. Oh bye. Be with us next week for nonprofit radio, big nonprofit ideas for the other 95%. Go out and be cool. Always so much better lives, Scott. Oh, thank you.

Nonprofit Radio for May 26, 2025: Healthier Productivity From AI

 

Jason Shim & Meico Marquette WhitlockHealthier Productivity From AI

Our annual duo returns with tips and resources to make your use of artificial intelligence better for you. They also go beyond AI with many smartphone strategies, inbox management, and Meico shares his shutdown ritual for bedtime. They’re Jason Shim, from Canadian Centre for Nonprofit Digital Resilience, and Meico Marquette Whitlock, The Mindful Techie. This is part of our coverage of the 2025 Nonprofit Technology Conference (#25NTC).

 

 

 

 

 

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We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.

Nonprofit Radio for May 19, 2025: Employee Wellness & Email Deliverability

Mandy Kutschied & Sam Hanley: Employee Wellness

Meet a company where one of the employees is a wellness coach for all the others. Mandy Kutschied and Sam Hanley are with The Fresh Perspective Group. They share practical strategies for employee wellness; ergonomic resources; a 4-day work week; productivity tips; and, talk about the ethics of wellness coaching in the workplace. Sam often hears things she cannot reveal. This is part of our coverage of the 2025 Nonprofit Technology Conference (#25NTC).

Anne Paschkopić: Email Deliverability

This comes up frequently at the Nonprofit Technology Conference, because the rules often change about whether your emails get delivered and how they get treated by email providers. Are you right to only mail to people who’ve recently opened a message from you? No. Is it good practice to make sure everyone has opted in to your list? No. Anne Paschkopić explains why these and other former best practices, are no more. She’s from M + R. This conversation is also from #25NTC.

 

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We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. This is show number 740, which means we are a mere 10 shows, 10 weeks away from number 750. Nonprofit radios, unbelievable. 10 weeks away. Oh, I’m glad you’re with us. I’d be stricken with dextroduction if I looked to the right to see that you missed this week’s show. Here’s our associate producer Kate with what’s up this week. Hey, Tony, more conversations from 25 NTC. Employee wellness. Meet a company where one of the employees is a wellness coach for all the others. Mandy Kuthi and Sam Hanley are with the Fresh Perspective Group. They share practical strategies for employee wellness, ergonomic resources, a 4 day work week, productivity tips, and talk about the ethics of wellness coaching in the workplace. Sam often hears things she cannot reveal. Then Email deliverability. This comes up frequently at the nonprofit technology conference because the rules often change about whether your emails get delivered and how they get treated by email providers. Are you right to only mail to people who have recently opened a message from you? Now Is it good practice to make sure everyone has opted into your list? No. Ann Paskaic explains why these and other former best practices are no more. She’s from MNR. On Tony’s take 2. The federal budget, part de. Here is employee wellness. Thank you for being with our 25 NTC coverage. We’re all live at the Bal Baltimore Convention Center. With me now are Mandy Kutchide and Sam Hanley. Mandy is vice president of people at the Fresh Perspective Group. Sam Hanley also at the Fresh Perspective Group as wellness coach. Mandy, Sam, welcome. Thank you so much pleasure, pleasure to have you. How’s your conference going so far? Good. It’s awesome both of our first time here. Have you done both first? Oh, this is a very good conference, isn’t it? I mean so far? Yeah, it’s great. This is our 10th or 11th. Uh, having the podcast here, yeah, capturing interviews, it’s a very good conference. You chose you chose well it’s a good vibe. Um, and your topic is what employee wellness really means and why it matters. Um, Sam, let’s start with you because I don’t know any other companies besides the Fresh Perspective group who I’m just meeting today for my first time, uh, that have a wellness coach. Maybe it’s very common. I don’t know, but, uh, why is it so let’s answer the second part of the, uh, the topic. Why does it matter? Why does it matter? Come a little closer to the mic. Yeah, thank you. Um, I think it’s very rare to have someone as a wellness coach on a team. No, not very common. Um, typically speaking, many orgs have human resources, so it’s even a shift to be more people oriented and so I have a background in counseling and behavior analysis, so my intention is to support the company as a whole. In the culture and how we operate and embed wellness into our culture but also on an individual level level so supporting employees one on one whether that’s just venting or need an emotional release or something’s going on at home because home life and work life are so interwoven together so how can I support our employees as as human beings. OK, um, and, uh, we’re not gonna do this right now, but part of what we’re gonna talk about is what the ethical considerations are when people vent versus talking to their HR director. It’s very different, I imagine. OK, we’re gonna talk about we’ll, we’re gonna get to that. um, Mandy, what, what, why does the you’re a vice president there, officer? Why does the fresh perspective group, um, invest? I mean, you’re paying, uh. Paying salary to Sam and benefits, but she is a benefit. He program is a benefit to the employees so but I don’t mean to answer my own question. Why, why is the fresh perspective group investing in employee wellness to the to the point of hiring someone to do it? Yeah, we think it’s incredible incredibly um critical to our success. So the company itself is a people centric organization that does sales force consulting and manage services for nonprofits who are. Struggling with their technology as we’ve heard throughout the day and we know that what we’re selling is our people the the the keynote speaker this morning 10 minute gap or the sound went out but also she was talking about, um, we, you know, technology part of the, the issue with adoption or how we use it is like the people using it are really designing how it gets used um so what we’re selling is our people, our consultants, obviously they’re great. At tech, but they’re also human beings and we know that in order for them to support the nonprofits that we serve, we need to be supporting them as humans um so that’s really critical and one of the ways we want to do this is by being different in how we structure so I came out of HR I almost 20 years of HR um and there are some legal ramifications and sort of legal things you have to think about when you try to structure support in this way, but we knew that we really wanted to be people centric. Want to build something that was different, that really took care of the whole human and we were going to do that with intention and with care and part of that was having a wellness coach that was focused on the individuals. Yes, yeah. Well, she’s a founding member, so we all founded the company in July. We’re only 8 months old. Yeah, it’s a new venture. Yeah, so she’s been here since the beginning really helping us a people-centric culture through the decades of the practical strategies for employee wellness. Sam, I’m guessing that is more suited for you. I’m just answering. I’m, I’m not, I’m, I’m not committing you to anything. This is from your session description. You looked a little nervous. Practical strategies for employee wellness. You’re committed to this. Yes, OK, um, Mandy and I and I it we’ll we’ll talk to you so when employees are on a big project, so allowing a bit of breathing room afterwards, what does that look like afterwards, what do you, how do you how do you? Looking at what do you what do you say to them? Uh, what is your plan? What does your schedule look like? Is your calendar completely jam packed in full, or do you have space to take lunch? Do you have space to go for a walk? Do you have space to take an afternoon off? Our pay time off policy is very flexible, um, so if you need to take a Friday off, go take a Friday off. We also work 4 days a week, Tuesday to Friday, so we every week have Monday off. Um, so all employees except for myself work 32 hours a week, um, and so having that Monday allows just natural breathing room in our everyday week in itself because it’s embedded in that. So our every all our team members have that day to get appointments done, relax, be by themselves at home. Weekends are always busy doing errands and family functions and events and all that stuff, so just allowing that space and making it sacred so. We all know not to ping anyone on a Monday, um, so after projects making sure that continues to be sacred, but also checking what’s your schedule look like? Is it jam packed? Can we, can we check you is this you emailing to remind people or is it you knocking on, you’re probably not you’re virtual knocking on doors but how do you practically how do you do it? What do you do? Yeah, a one on one or 15 minute call. Your plan, how are you doing checking in? What does your rest look like afterwards? What’s your workload look like? Is it is it manageable? Do we need to support you in finding ways to take things off of your plate? Do you need to lean more on other team members and just giving them the autonomy to make those choices but still being proactive in that check in? What does that look like? Yeah and Sam has um scheduled one on one sessions with everybody who wants to they can opt in or opt out. Most of our folks opt in. Um, she’s so she’s taking that sort of like individual care, but then if she’s hearing something, so for example I think this is a good one, we, when we were launching as a company, there was a lot of heavy lifting from our marketing team right away when you launch a company, right? There’s a website, there’s branding, there’s material, so our marketing team is one person and one consultant, and they were doing a ton to get us ready and so Sam had been meeting with the our director of marketing individually noticed. That you know there was just a lot going on so after the launch um we worked with the marketing director and their supervisor and we said OK we’re gonna get, we’re gonna throw a couple extra days and we’re gonna ask if she has the capacity to take that time off and she did we said great, go like rejuvenate a little bit and recover and restore so you can come back refreshed um and she did, she said, oh, I feel like I can actually come back and like feel excited instead of daunted and drained and. And tired, so it was a it was a good sort of in the moment recovery plan. Now Sam, if you hear from someone that they’re overburdened, maybe they need to they need do you have a link to the CEO do you how do you get the person the help that they need. So in one on ones it’s what does that look like for you? How can I support you in your communication with others to be able to lean on them. Um, do you feel comfortable talking to the CEO or talking to your supervisor in, in getting support, um, I think that’s 1414 now. I was relevant for folks to know how big an organization we’re talking about 5 or 14, so you were saying that uh you’re asking. How comfortable do you feel or then can you be a voice on their behalf if they don’t feel comfortable, but then if they don’t feel comfortable, you’re going on their behalf. They know they came from you. How does that give them greater comfort ultimately everybody knows that it came from them. Yes, I think that plays into the ethical consideration so just really. Staying grounded in the relationship with that person and knowing that I’m only doing anything on their behalf with their consent and having that discussion first so if they want me to speak on their behalf or support them in that way then it’s important that I have their permission and that we do that together. I want it to be. Involved partnership to get help them help them get what they need. What if they aren’t comfortable with you speaking on their behalf, but this remains a challenge for them, and obstacle it’s burdening them, but they’re not comfortable speaking or having you speak on their behalf, then what? That’s that’s difficult. So a part of my job too is looking for themes so on in my one on ones are the themes that are coming up is communication being lost is one team feeling more stressed than another um so then I talked to Mandy and we figure out how can we support this individual, um, theme or this team team as a whole, um, and we yeah. And that’s why I think like in our session we talk a little bit about the evolution of workplace wellness and the history from you know industrial era to post COVID time and a lot of it is around the systems that we set up so there may be individual themes of burnout or um not feeling like there is that sort of self advocacy or self care that you can enact with your supervisor because maybe it’s a lack of emotional intelligence or empathy from. The leadership, so if we’re seeing those themes, then we know our systems need to improve. We need to train our leadership on EQ and emotional empathy and how do they have engaging conversations with their direct reports or is it more around like how we work and how we’ve designed work? Do we need to rethink those systems and structures, um, because sometimes it’s at an individual level, but a lot of times it’s on a systems level. Has this all come up in just 8 months? I mean it’s come up in other organizations for me over the last 18 years, yeah, but we haven’t experienced as much of that, not to any extreme. Yeah, yeah. OK. Um, since we sort of touching on ethics, what about, um, confidentiality? I mean, are you, are you sworn to confidentiality if the person doesn’t want anything revealed? Yes, OK, OK. And then, but your role is to try to aggregate themes, but. That might not be that might not be part of a theme. It might just be individual and the person so like is there a resource of referrals like would you make a referral to a deeper consulting that you can’t do or therapy basically we’re talking about therapy yeah so yeah if there’s deeper concerns or things coming up, yes, it’s referring out to counseling services. Can I support you in finding the appropriate service provider to help you with your mental health? Um, I, I had a thought there, um, I think sometimes at work, you know, you, you have something going on in your life and you go to your manager and so you dump your emotional things that are happening for you to your manager and the manager isn’t always equipped to support that person and so both people are kind of feeling disconnected, not sure where to go from there something’s there’s kind of a bit of a. Elephant in the room and so I’m, I hope that I can be that mediator of come let’s let’s chat get get what you need off your chest and then let’s move forward into that problem solving piece so I can be there for the empathy help you problem solve so you can go to your manager and say hey I’ve had a death at home I I need more space my brain is not in it this week whereas I think like Mandy said um historically there’s just that pressure to perform. Form and get work done no matter what else is happening in your life. So how can I help people move through that process a little bit smoother and still feel heard and supported and know that their workplace has their back even when something else is going on in their personal life. Encourage everyone to take their lunch break away from their screens, um, so, uh, there’s even a couple individuals at work where it it was encouraged to put that into their calendar. They just blocked off for lunch. No one can book a meeting at that time, so that kind of holds us accountable to actually take our lunch, um, rather than meetings just be booked and you then don’t have lunch, you’re not eating, you’re not taking time away from your screen, you’re not getting up and moving your body, um. So in that lunch break going for a walk, uh, we also have every week I post something and it’s often around that physical health so moving our body um snacks, getting exercise water yes. Stretching was an issue. I was she’s very good at reminding me to drink my water. I don’t drink water. I think ergonomic is also in the virtual world there’s a lot of because we’re working at home and we haven’t really thought about ergonomics set up to be physically supportive we’ve talked a little bit about how do we make sure folks have the right level for their computers so they’re not um putting pressure on shoulders and how do they have the right chair and we have a budget for that so we can support standing you got it yeah I have a walking pad, yep. see me in my walking. Oh, it’s just like why is it not a treadmill? It doesn’t go as fast. It’s just walking like a desk you’re walking you’re OK. We had Beth on a couple of years ago because she had just written a book on wellness for nonprofits she had a co-author too. I’m sorry, I don’t remember the co-author’s name, but Um, she was, they were advocating, um, doing walking meetings, physically walking out and you’re you’re in a meeting. Why not, right? Our brain works differently that way, yeah, getting fresh air and the repetitive movement of our body walking there’s real digital screen fatigue happening right now, so it’s like how can you also make sure you’re limiting some of the screen time. Uh, you have any other tip tips so the pad I’m sorry, it’s not what’s it’s OK um what else do I appreciate that you’re sitting on a ball, so you’re just you’re naturally moving your body and it probably feels more comfortable on your body to be that way. I use it at home it’s actually born of an NTC. In previous years they contracted with a furnishings company for the booths back when we had booths 10 by 10. This is your first ATC, but every year before this it’s been 10 by 10 booths, and the company that they use, uh, is expensive. Like a chair is like $300 or maybe I’m exaggerating $200 for the 3 days, right? And then, but I wanted a nicer chair, so I was like a 4 or $500 chair for 3 days. That’s a. That’s that, you know, I, I got my my ball and just blow it up and I’ll spend $0 and I’ll be more comfortable and you’re $500. So it was born of a couple of years, I think last year was the first year. I just got tired of the ergonomic chair expense. So yeah, yeah, OK, so, uh, yeah, it’s movement, right? Is core like centering taking even 5 minutes to step outside, sit on your front step. Breathe in some observing outside what do you see for distance it helps your eyes like you need a yeah just that quick yeah reset, refresh, change of environment for a moment can be really helpful in getting you back and refocused, um, having snacks at your desk, chewing things can be helpful for your nervous system, help regulate just simple little things, yeah, yeah. Oh yeah, that oral sensory feedback, yeah, more crunchy or like like peanut butter is sticky, so you’re, you’re working your oral motor and it can just be helpful to regulate your body so it doesn’t have to be anything major, right? We don’t have to get our 10,000 steps in and we don’t have those types of initiatives at our at our work, um, but. Just getting those small little things 5 minutes away from your desk standing up yeah it can be in your in your 5 NASA says the optimal nap is 22 minutes scientists and they know this 2 longer than they. Longer than that and you’ll feel groggy and a little disorient maybe not disorient groggy when you wake up shorter than that, not restorative. So the optimal nap according to NASA 22 minutes but I’m a proud napper. I love. Yeah, OK. Um, the 4 day work week last year at NTC we had advocates, we had, we had the leader of the 4 day work week. Um, nonprofit. I, I forget what 4 days a week or I forget what it’s called, but he, he and a couple of panelists, including someone from N10. N10 has a 4 day work week here. Patty was on, um. but you chose Mondays off instead of Friday would have been the natural choice, I think for a lot of organizations. Why did you choose Monday? It was really intentional. So the again, the organization that we work in is consulting and we consult with nonprofits and so just the organic cycle of the stuff we do, we felt, um, there’s a lot of Tuesday Thursday meetings with our nonprofit clients so there was like uh inherent Tuesday could be meeting heavy day Wednesday could be. Down work day Thursday could be meeting heavy day. Friday we’re taking that feedback and kind of making changes and Monday we rest. So it just like it worked with I think um for us it worked because of who our clients are. It’s gonna be different exactly yeah you got it, yeah, exactly. It’s also an interesting mind shift too because most people work until Fridays and so you’re getting ready for that weekend naturally with. Community and so then you’re having your fun on the weekend and then you get that Monday oh yeah I have Monday and it feels more productive naturally because that’s what we’re all used to so you can get your chores done you can schedule in your massage um you can get the all the the housework done. OK, an intentional choice to make it to make it and just to be clear we’re talking about a 4 day 32 hour work week, not a 4 day 40 hour work week 2 hours. Yeah, yes, that’s what the campaign is all about. We, we had the panel on, yeah, that’s it. Yeah, OK. OK. Um, you mentioned massage. I’m, I’m a massage, I do, it’s not luxury, it’s it’s part of taking care of myself massage massage advocate as well. Yeah, we have quite a comprehensive benefits. acupuncture, it’s part of the, yeah, we’ve got different levels for folks, right? So depending on what you opt in high deductible, low deductible, but it’s acupuncture, yeah. It’s I I’m I’m from Canada too and so Mandy is from here, um, so we, we, we’re a little bit different anyways, um, so I can’t always speak to what I can’t always speak to that. But I think a lot of Americans consider that a luxury. Like when I’m at the resort for a week, you know, I’ll I’ll get a, I’ll get a spa treatment. I’ll massage, but it can be very, I mean like yeah very yes exactly physical touch that. Muscle movement and it I mean we have uh I have a coworker, we have a coworker at the Fresh perspective group who goes in for medical reasons monthly and because she can’t move her neck otherwise and it’s like she needs that and it is it’s not, it’s not nice to have it’s need to have. And, and, and can I go one bit deeper than physical touch is the human touch. Like this is something I never want a robot to do. I don’t want AI massage as as good as some, some, uh, medical services company may tell me that it is, uh, I don’t want it. I want, I want the human touch. We want to be seen and heard. Um, 4 day work on site counseling. I think we kind of talked about on site. It’s all virtual you can check in any time. I mean if you’re in a crisis, and I, I need to I need to I need to. I very much encourage everyone to book one on one, same day, any time, any length of time that they feel they need. And is there routine check-ins too like do you have a monthly or weekly with everybody or how does that work? Yeah, it’s about monthly for about 45 minutes, yes, yes, yeah, some opt for more and some opt for none some have their own um counseling services outside of the workplace too that they’re very regular and feel very well supported in that way so yeah. Uh, creating a culture of wellness at work. I mean, it comes from the top down. The CEO must be devoted to this, yeah, definitely, and, and again that was very intentional when we were setting up the organization. She was very much, um, a fan of a people centric culture, so I wanted to make this into policy process practice, so things like the 4 day work week, but also, um, when we have a decision and you know. You know we have to prioritize something we tend to prioritize people first and that means our clients but also our employees and then we might prioritize, you know, the tech or the finances and they go hand in hand, but we’re often um we’re really looking at the impact on the person so when we look at our benefits package when we look at our time off policy like all of those things we take up people. First lens too and like is this really improving the wellness of our culture or is it not um so thinking about just those systems are really important um so I’ve been really happy and you’re right from the top down like you have to have the buy in of the CEO or it’s never gonna stick um and I think she’s a huge advocate for wellness which is makes it a lot easier for sure. Uh, have you hired any new team members since the inaugural team? OK, um, so we only have a sample size of one, but what was the reaction when they were told that there’s a wellness, you’re, well, the wellness. Uh, the wellness coach, yeah, we have a wellness coach on on our team. What was the reaction? I think it was a huge draw so, um, part of the recruiting process, everyone we talked to the candidates before we made our final selection we’re all very excited about it. I think at first we had to explain it because it’s not something you see often so there’s a lot of education around this is. Resource for you they’ll be, you know, counseling available they’ll also just be a coach there to help you with your sort of own understanding of all of the dimensions of wellness, um, and it’s a 4 day work week like all those things were huge draws. I think it got us the the the big candidate pool that we saw, uh, and the final candidate that was selected was very excited about it. outstanding and uh productivity. I don’t know you don’t have a, you don’t have a control group. it wasn’t a pre-A and now how do you measure the productivity of the wellness program? It’s a great question, and we talk a little bit about metrics in our in our session tomorrow, um, because you’re right, there’s no control group pre wellness coach and 4 day work week and sort of people centric culture, but I think the metrics you we. And look at and use are a lot of the ones that other places have things like your employee engagement scores so like net promoter um but also just feedback. I know you know feedback is um is often seen as anecdotal but like anecdotal data is still data and so feedback from employees um we we haven’t um launched a net promoter score survey yet but we’ve gathered like you know monthly feedback on different offerings we’ve talked. The the staff, um, but I think turnover is like the biggest thing I look at it’s a lagging metric, um, and nobody has left. Well, always a good thing, right? Like no one’s like, I’m out of here, this isn’t working for me. There’s no exit interview data, yeah, exactly, um, so I think those are just big things to to keep an eye on and then there’s just, you know, participation rates of who’s engaging with the the services we offer, the programs we offer, um, their satisfaction from those programs and all of that that you can measure. Right, Sam, can you leave us with a wellness tip that we haven’t talked about yet? I’ll put you on the spot. You must have a deep repertoire of a tip tip. Yes, yes, your screen or away from screens. OK. Um, Mandy, Mandy, uh, vice president of people at the Fresh Perspective Group. Sam Hanley, wellness coach at the Fresh Perspective Group, Sam, Sam, you go by Sam Andy. That’s yeah that’s our duo name now. It’s the the the team, thank you, thank you very much for sharing. Thank you for having us. Thank you very much. And thank you for being with Tony Martignetti nonprofit radio coverage of 25 NTC, the 2025 nonprofit technology conference, where we are sponsored by Heller Consulting technology services for nonprofits. It’s time for Tony’s Take 2. Thank you, Kate. Very similar to what I said last week. The federal budget process is still ongoing in Washington DC. There are hearings, there are negotiations going on, and there are bad things in the budget for nonprofits. For instance, uh, uh, something that I didn’t mention last week, the, uh, the permission of the authority for the Secretary of the Treasury to singularly denote that a charity is a terrorist supporting organization. Now, you may recall, that sounds familiar, because back in late last year, There was the House resolution. Remember 9495, it was the nonprofit killer bill, a lot of people called it. That’s what 9495 allowed them to do. Now that that didn’t pass in the last Congress, so it’s not called that anymore, but the, the unilateral authority for the Secretary of the Treasury to designate a charity in that way and thereby, you know, canceling the charitable status, that is part of the proposed budget. Um, there are also the, the big funding cuts to, uh, USAID and the State Department for, uh, for foreign funding, um, so, you know, there are, there are bad things in the budget proposed for the nonprofit community. I’m urging you to contact your Congressional representatives, senators, and your House of Representative, House of Representatives representative, your congress people. Uh, let them know how important your work is and how important our nonprofit community is that you don’t want to see it threatened. That you don’t want to see funding cuts. How vital the work is that all the members of the nonprofit community do. Uh, I had said last week, I, I, I had a LinkedIn post last week that had a link for how to find your senators and your congressmen or or congresswoman. Um, you know, it’s easy to find. You don’t, you don’t need my LinkedIn post. It’s just last week I had done it, but I do urge you to reach out to these folks. I’ve been doing it, I’ve been, my people, uh, the, the, the three that I call, you can only leave messages, it’s unbelievable, and nobody ever picks up. But if that’s, that’s all you can get, that’s fine. They need to hear from All of us how important. The nonprofit community is in the US. And that is Tony’s take too. Kate I remember in high school we had to, one of our assignments was to actually make an email and then send it over to our congressman. So if a high schooler can do it, I think anyone can do it. Uh, absolutely, yes, it’s not hard to, you can reach them by email, by phone, uh, you can go in person because they have offices throughout your state, however you do it. It’s, it’s, yeah, very doable. We’ve got bou but loads more time. Here is email deliverability. Thank you for joining our 25 NTC coverage. We’re live at the Baltimore Convention Center. My guest now is Ann Paska. Very close. Pashka Pitch. There’s an accent over the sea, which is an unusual character. accent is. Yes, it is. Uh, well, it’s actually my wife’s last name. I’m Pasky. She was co-pitched. We’re married now we’re Pask pitch, uh, and she was born in Yugoslavia, which doesn’t exist anymore. OK, yes. Yeah, so I haven’t seen that before. I don’t know if it’s definitely a lot of our friends thought we were joking until they saw it on our legal documents, but it’s, uh, we didn’t wanna pick one over the other. Well, did you decide who goes first? No, we just thought Pakay. I agree. OK, OK, wonderful. Uh, she’s Ann Paskaic, managing production specialist at M. They probably just say, yeah, it’s uh we are a consulting firm, uh, we do digital work, advocacy, audience research, advertising, uh, mostly digital, some PR social media, well, most of that’s online as well, um, we work with nonprofits across the country and across the world. Your topic is email deliverability. Have the rules changed? That’s almost an ironic or sarcastic question, uh, because they have indeed changed. We’re gonna talk about. Uh, you know, so we’ve had this topic over a few times in the past 3 to 4 years, uh, probably because the rules are, are, are changing. So, so the answer to your question is, uh, or maybe it’s a rhetorical question. Yeah, the answer is yes, right? It’s mostly changed. There’s some things that have stayed the same, um, I mean for a given level of same, of course we’re sending emails and. Not just uh mail and phone calls anymore, but some stuff is the same but a lot has changed. For instance, uh, you say in your session topic, are only mail the people who’ve opened recently. Oh no, that’s not true anymore. Now it’s clicked. Only mail to people who have clicked. So where, where do we get started with this? Is this an OK place to start or what? I think this is a great place to start because I think who do you email? How can you tell that they’re consenting is essentially the question, you know, of course you’ve got people who hopefully have opted in um at a minimum you wanna give them the language that says you’re getting emails maybe you have a confirmed opt in, but then once they’re on their list, how can you tell that sort of ongoing consent? I think that my approach to this is, you know, deliverability can be really technical and complicated, but you just have to remember that the people on the other end are humans and you’re trying to read those signals to try and understand what’s going on with the human at the other end. In terms of the opens question, um, of course Apple came out in 2021 with the Apple privacy policy for emails, uh, which basically said it’s common knowledge, it may not be common, it’s not so common, but, but you’re the expert so I glad you thank you for breaking this down for us, but, uh, just in case there are any listeners who didn’t, uh, who didn’t know that, uh, I’m with you. I did not know that Apple came out with this, uh, 4 years ago now. Yeah, so give us the history. No, no, I’m not, I didn’t want you to gloss over. I just want, I didn’t want, I don’t want anybody to be uh disappointed if they didn’t, they weren’t aware of this common knowledge. That’s true, that’s true. I I I assume obviously it’s my. If you were watching your email open rights, if you’re in the part of your industry that does that, you probably saw them go haywire in early 2022 and that is because of this change. So what Apple did is they said essentially You know, when somebody opens an email, the way that we track opens is whether or not they download a tiny little tracking pixel, so essentially an image, and when you download that it sends a bunch of additional information to the CRM that you’re using, whatever, um, where are you, what’s your IP address, what device you’re on. And essentially Apple said, you know, we’re really big on privacy and we think that that’s too much information. So what they did is that anybody who opted into this new policy, which they opt you in by default, so pretty much anybody with an iPhone has opted in, yeah, yeah unless you’re a real nerd and you’re like, I’m gonna go 3 levels down on the menu and turn it off. Um, what they do is they essentially open the emails on your behalf. So instead of like Ann Paska Pitch Malden, Massachusetts, my home’s IP address, if I have an iPhone, then that privacy policy just says, oh this was opened by Apple and you know Pasadena, California or wherever that IP address is, so it is protecting my privacy. On the marketer’s end, instead of getting, well, OK, probably a human person downloaded this tracking pixel and we can see where they are, we can see what their devices, you just get well Apple opened this and because Apple opens that for everybody with an iPhone, just a lot of people, what happened is Openreach just kind of went everywhere. Um, it depends on the email tool you’re using. Some email tools that, you know, this is confusing, we’re gonna separate it out, we’re gonna, we can look at the signals and say. This is a human eye open, um, yeah, you know, like oh it’s Pasadena, California and Apple’s IP that’s a machine, you know, it’s a little more complicated than that, but from our end we were able to be like, oh OK, this is human open, this is machine open. Usually they prioritize looking at those human opens your open rates go down. For everybody else, the CRMs went like, I don’t know, it’s still an open, it’s all the same and so their open rates went up because everybody with an iPhone was quote unquote opening everything, yeah. And then coming back to the like how do you target your emails um before this change we said you know opens are good top of the funnel indication that somebody is probably looking at your email, you know, it’s a bit of a rough it was a it was a rough statistic even then because of course if you have all your images blocked or you’re just on a slow connection and the images don’t load, doesn’t matter if you read the email, it’s not going to download that tracking pixel and track it as an open. And then on the flip side, if you’re one of those people that opens an email in order to delete it, that was tracking as an open, but an open was still kind of a good indicator that at least a human was using that email address and probably looked at your email. OK, right, that that we could say. Yeah, and it was like a good rough estimate. And of course Apple comes out with this change and everybody’s like, well now I don’t know if a humans looked at it, uh, you know, the machine is doing this and I don’t know if somebody’s completely ignoring it, um, so a lot of organizations said, well, I’m not going to take into account Ops anymore because I don’t think it’s a good good success. So we’re talking about the users or the the email the email providers. Uh, neither the, the nonprofits who are sending our email, yeah, yeah, yeah, OK, we’re part of this too. OK, so we don’t know what to. Yeah, yeah, you know, like I’m somebody reading my email. I’m not gonna notice the difference. Inbox providers, they can still get all that information because they have access, you know, if I’m Gmail, I own the inbox, even if you’re looking at it through your Apple iPhone. So they’re still getting the same data. It’s just us as marketers who are using a third party tool that’s, you know, only tracking opens through that little pixel. That’s where our data starts to get weird and our decisions about who to send to has this whole other variable. OK, so let’s drill down on that because that’s what our listeners I think are gonna be most interested in um at least in this around this part of the, this part of the topic, who should I be mailing to or who should I be scrubbing off. Or whatever that’s not the right. Who should I be dropping off our list because they’re not engaged. They’re bringing down our engagement rate. They, they don’t, they don’t open or maybe we, we don’t know if they open or even if we assume they open but they don’t click, they’re still bringing down our engagement rates because because the providers know all this, right? You know, they know what you see, they know if you, if you, if you open it or if you only look at it in your um. The browser, not the like the preview pane yeah yeah if you only see the preview pane you know if you click, you know if you open or open and then click. They know everything they know how far down you scroll. They know how many times you looked at it. They they know if you like after reading it, did you like carefully file it away in a file folder or did you delete it? Did you forward it? Did you, yeah, like all of these things they’re collecting every single data point. And feeding into their machine learning and we’re over here with that for your emails to people’s inboxes or not that’s the subject. OK, so what’s your uh expert advice? Who should we be taking off our list or if you want to approach it in the positive, who should we be mailing to so. I’m gonna say you should actually be emailing people that open and this is not what we thought was gonna happen when Apple came out with this whole machine thing but it turns out um whether you’re looking at just machine and human opens or rather whether you’re able to distinguish between them or they’re just in a big pool, you can’t tell the difference, different tools are different. Opens are still a really good indicator of whether somebody is using that inbox and it turns out that that is good enough for inbox providers um yeah pretty low threshold it it is a pretty inbox, yeah, well, it’s not just somebody owns it, it’s that. So sorry, I’m I’m gonna, I’m I’m gonna do other sidebar. So Apple’s robots will only open emails if one that email is landing in the inbox. So if you have a bad reputation, your email is going to spam, the robot’s not gonna open that essentially they’re like this isn’t good enough. I’m not gonna open it. Probably nobody’s gonna pull this out of spam and look at it. They also only open emails if somebody’s actually using that inbox. So if you, you know, we talked about me changing my name when I got married. I’ve got an Ann Pasky email address. If I don’t use that anymore and I stopped using it, so I stop logging on, then Apple’s gonna stop opening those emails for me, you know, they’ve they’ve they’ve got a lot of server space but it’s not infinite, so they’re not gonna spend it on people who aren’t using their email. So, if you get that machine open, it might not mean that I actually saw it, but it does mean that it 1 landed in my inbox and 2 that I am actively logging into that account. And it turns out, and again like this is not what I thought was going to happen, you know Apple came out, we said you should look at pulling back to just looking at other indicators, but what we saw is that the groups who were like I’m gonna wait, I’m gonna like wait until I see problems uh by targeting these opens that may be humans and may be machines they never had problems um they they saw that continuing to email. Active addresses whether or not those people were actually engaging with their emails in terms of opens kept them in a healthy deliverability spot. OK yeah, alright, so, so encapsulate to summarize that for our listeners who are not technologists but they’re certainly technology users uh into a sentence or two that we can digest. Yes, so if you are targeting your email list based on activity and open is a good indicator of activity. That was very concise. Thank you. I hope it was helpful. Yeah, yeah, it’s, it’s not the only indicator, you know, I think you should also be looking at clicks, you should be looking at things that aren’t deliverability related but are important to your program, whether that’s donors or event attendance or whatever other indicators somebody’s giving you that they’re going to be engaged because Tony, deliverability is not the point, right? It’s a tool, it’s a, it’s a requirement if people aren’t gonna read your emails if they can’t see them, but ultimately most people aren’t running a program where the goal is to deliver emails to the inbox. They’re trying to change the world. They’re trying to like talk to people, yeah, so. That’s why I say like also target people based on recent online actions because that’s what you’re actually going for. It’s not all about the technology and it’s it’s a yes, absolutely. It’s an online but it’s a nonetheless. Um, OK, making sure everyone has opted in. No, that’s not quite true anymore. Now we want double opt in. What, what, what’s the issue here? This is, this is a big one and one that I think is really different in the nonprofit space compared to, you know, obviously a lot of the advice out there is for for profits, you know, assuming you’re you’re selling the shoes or something like that. And this is where I feel like my take is maybe a little controversial but it’s based on what I’ve seen you don’t have to do a confirmed opt in if somebody is, for example, donating. They are putting down their credit card information they’re saying I care about you as an organization and I’m giving you my money and it is OK to just say, hey, thank you as part of that we are opting you into email. Obviously always give people the option to unsubscribe um you know there are some situations where you might want to do a confirmed opt in where it’s something like. Uh, we have an organization that sends, uh, cards to children in the hospital, and a lot of people want to do that, but they don’t actually care about signing up for the email list. So that’s a situation where we might want to do a confirmed opt in or a double opt in. Um, or anywhere where you’re a little bit worried about the quality of names you’re getting. So if you’re having people like sign up at a at an event and they’re typing things into an iPad or even if you’re writing your name on a piece of paper, that’s where you might want to make sure, hey, are you, did you make a typo? Is this really your email address? Did you really mean to sign up and send them that email confirmation that they have to click on to confirm, you know that? That is what a double opt in is, yes. you did not explain that. Yeah, we have jail. Yeah, opt in, confirmed opt in. It just means I put my email in on a form, but then I have to go to my inbox and click that link before I actually start receiving emails. Yeah. We do that all the time exactly a couple times a week. I mean it seems routine, OK, but that’s a double opt in so initially we’ve included you but please confirm. And then you confirm through clicking on an email, yes, yes, and that is kind of the gold standard of opt in, but of course a lot of people don’t do that so you have to kind of gauge what are my quality of names, what’s the likelihood that they’re going to see that one single confirmation email versus maybe the quality of action that brought them onto your list. How does this impact deliverability? the the inbox providers know whether there’s a double opt in? They do not. All they know is what happens when your email gets to the inbox that they own or you know, that they provide for your subscriber, their customer. Um, I guess they do it, yeah, yeah, they’re providing a, yeah, they’re providing a service to the user who is your supporters probably, um, and I feel like it’s important. I’m talking here about, uh, mostly free mail providers like Gmail, Yahoo, Microsoft, you know, Hotmail, AOL, um, when we’re talking about. Uh, like, like a corporate inbox provider, um, meaning like I have a company and our IT team runs the spam filters versus Google running the spam filters. Those rules might be different. Most nonprofits lists are, you know, individual people using those free email boxes. The rules are a little bit different if you’re, um, mostly talking to corporations. Well, now we get to what which email address people have provided. Isn’t the personal, isn’t the personal email more valuable because it’s less likely to change through a person’s life? Yeah, yeah, but I think it also depends on like what context you’re talking in, um, you know, like I I just signed up for your list and I give you my work email because this is a work relationship so uh different organizations are gonna be relating to people in different parts of their lives. Right. Well, I guess it, I guess it depends on the relationship from the user perspective, which, which you gave us the second rate email because you might change your business and then I would lose you. I might, I might, but I don’t know. I’ve been in MR for almost 13 years now, so it’s, it’s pretty good. I just always have. I, I’m not disparaging your joining our list. Thank you. I’m grateful that you joined the list. I’m not disparaging the email you gave us. I’m having an academic discussion about which is, which is more valuable. I would have, I would think that someone’s Gmail or their, their home, their home, their personal account would be uh a more valuable over time. Address that I think all other things equal somebody’s probably gonna be on their personal email address for a longer period of time, but the thing to think about with deliverability is what what does that person want? Look how smart you are back to the top. I’m I’m wildly digressing and to the topic. Well, I can only speak to my area of expertise, so you’re doing great. Thank you for trying to build up. Um, no, but I think it’s a good question because it’s asking what is valuable to you as the sender versus what is valuable to the recipient if, uh, you know, we’re talking about, um, I mean yeah, let’s keep using me as the example. I’m like, OK, I want I want to know when my recording comes out. I want to know what other sessions you’re doing. That’s a work topic. I try to have good work life boundaries, you know, not always perfect, but so I wanna be like I wanna know when that’s coming out at work and you know be able to forward that email straight from my work email to my marketing email. If your email came to my personal inbox I’d be like no I don’t wanna think about work. I’m trying to trying to see when my pizza is delivered. I’m trying to see what my grandma sent me last week kind of thing. So it is, it’s relative. I might get upset I mean not me, but the hypothetical me might get upset if you’re sending work emails to my personal inbox. So I think that is a thing to be balanced. Like, sure, if I leave my job, you can’t email me my work email address anymore, but that’s where I want it. So I digression. Thanks for using yourself as an example all the time. I don’t know. Does your grandma send you stuff online? She’s pretty savvy. She does sometimes. She’s she’s got an Apple watch. Uh, she’s very, she is 92 and pretty savvy. 2. Yeah, I wouldn’t have even thought that old. Wow, 92 in an Apple watch it? Yeah, she does get her email on it? Uh, I mean, I don’t know if she gets her email. She does try to answer her phone on it sometimes and that’s it’s a little hard, but she’s great. She’s trying, yeah, yeah, not afraid. Apple Watch 92 savvy. Yes, let’s get into some nasty acronyms. Uh, we’ve, we’ve talked about these in the past. I was telling you off mic it was either last year or the year before we did email deliverability from uh at an NTC. SPF or DKIM first I live on the beach, so to me SPF is the sun protection factor. I look for at least 30 sometimes I I may transition to 50. I know that’s not what you’re talking about. Uh, let’s acquaint us first with these before we get to the deliverability advantages or disadvantages of each. Yeah well you know what I I’m gonna actually throw a third one in there and that’s D D M A C, OK, yeah, yeah, we’ll take one at a time. What’s our SPF? Gosh, OK, now I feel like you’re quizzing. It is a sender policy framework SPF. So there you go. Alright, yeah, and what’s its relevance to us in in the deliverability subject? Well, I’m gonna, I’m gonna actually bucket these together. I’m not. No, no, so I think that these are, these are really important to understand. They’re very technical. I will say you only need to understand them once, probably, uh, the first time that you set up your email system, and then you only have to change them if you either change your domain name or send your change your sending IP address, which you probably don’t know what your sending IP address is, so TLDR if you move to a different email system. You know, whoever you’re sending from owns that IP address. All of these different frameworks are just different ways to say, hey, I’m sending an email and I’m allowed to do that and I am who I am, so I like using myself as an example. This doesn’t apply I’m not a bulk sender, but if I were a bulk sender. We’ll use MNR. M&R sends a labs post periodically, you know, I write about deliverability you get in your inbox. Um, the SPF DIM and DMmark are all different ways of saying hello, this email is indeed from M&R. I’m not spamming you. I’m not spoofing. I have permission to send, I have permission to use this IP address and these things all line up, um. Part of the reason I’m bundling this together is honestly, I have spent time trying to understand the technical differences between these and what all of them are. And it doesn’t stick in my head because I don’t need it that often. I mean we needed this initially when we set it up set up our email with our provider, yes, yeah, you, you need to talk to your your email provider, your CRM, whatever you wanna call it, and you need to have access to your DNS, which is the back end of your website essentially, yes, exactly, and it is essentially taking different pieces of code from different. Places and pasting them in other places to say what I said that you are a legitimate you’re sending OK so I think it’s bucket. There are a lot of really great resources about these. I, I will be honest, I am not one of them. I can tell you that you need to have it and I can tell you you should check and keep an eye on it to make sure it doesn’t break, but it is. Hopefully you set it and forget it. If we don’t have an IT uh CIO or an IT director manager, who should we check with? You should check with whoever you are sending your email out of. So your Salesforce, your Fonterra, every action, they will have their support team, um, so one of these again, uh, I don’t have a best friend of mine, one of those, they, they will. have to set up for you to provide the code to say you know we own this IP address and you’re allowed to send from it, but they will be able to help you through the other pieces because obviously they they want you to be able to send email successfully out of their system so they will be able to walk you through the technical difficulties or hopefully not difficulties, the technical details, give you the code, tell you where to put it, talk to if you don’t have an IT team, whoever is the best person with access to the back end of your website. Um, and that sort of thing that they’re gonna be a good resource. This is all about proving that you are who you say you have to send this. Name the sender that we’re telling you it’s coming from. It’s both the domain so whatever parts after the at sign of the email address, so MRSS.com for me uh and the IP address that is owned by that email tool that you’re using. OK, OK, um, we can spend more time together if if there’s more you want to say about deliverability that we haven’t talked about yet. Let’s see, I think the one other thing I wanna say is that um it’s really important to pay attention to and that means some sort of monitoring or reporting system. uh I think that it it is it can be tricky, right, because if you’re a small nonprofit, you don’t have a ton of resources, you’re gonna try to not pay attention until there’s a problem. That can be costly because then first of all you, you have a problem that you haven’t noticed for a while um and then it can be harder to fix and then you’re also trying to fix it at the same time you’re trying to figure out how can I tell if I fixed it. So I think it’s worth taking a little bit of. of time and setting up a couple of tools that will let you monitor what your deliverability is. Is it still generally better to have a mail to a smaller list that’s more engaged than a larger list with a lot of unengaged addresses? That’s a that’s a yes no question and I like to say it depends. um I think that what you wanna look at is how many people you’re actually reaching. I’m not gonna say like smaller is always better. I’m, I’m honestly more in that middle part. I wanna try and figure out how many people you can reach to maximize your program without hurting deliverability and kind of find that line and stay just on this side of it, um. Look at your actual numbers oftentimes if you’re sending to a huge list of people, the only big number is how many emails were sent and how many emails were delivered. You wanna look at, you know, we like to look at percentages, but you wanna look at like who in terms of numbers is actually opening or clicking and especially donating or taking action or signing up for your events or whatever that end goal is. Yeah. Yeah, yeah, exactly. So yeah, so there’s value, you just said this. I’m just reiterating. Uh, there is value in looking at the metrics, some key metrics. I don’t know, once a month or something or maybe more. It depends on how often you’re sending email, but I, I will say not once an email. Um, deliverability can be kind of volatile. So if you’re looking at it once an email is a good way to give yourself a scare and like have a false false positive in terms of there being a problem. Uh, once a month is usually good for most people or once a campaign. Um, and just taking a look at looking at that performance, if you can looking at performance by recipient domain, so dividing up and saying what was the open rate for my gmail.com subscribers, what was the open rate for my Yahoo.com subscribers because all those inbox providers have their own spam filters, so. Even though they use the same kinds of data, their users have different data points, so a decline consistent trend with one provider compared to the others, you might have an issue with that provider web person or IT provider. Rules at that provider. I mean, if you, if it’s noticeable enough that if it’s if it’s enough of a decline that it’s, it bothers you. And if it doesn’t bother you if it’s only a couple of maybe it’s not worth spending time on that. Yes, take a step back, look at your whole program. Yeah, I mean it’s good to look at individual domains because if Gmail thinks you’re you’re absolutely peachy and Yahoo thinks you’re sketchy, why would you do anything about Gmail? Why would you cut back on, you know, maybe main fix that you have is is to send to less engaged people and more sorry less unengaged people and more engaged people and if Gmail says, yeah, no, everybody’s engaged, why would you cut back sending there if the problems with Yahoo. OK, savvy advice overall. Thank you. All right, Ann, Ann, and Pasaic, managing production specialist M and give your grandma my good wishes. I admire 92. I do plan to fundraising, so I work with 70, 80, 90 year olds and I don’t know any 90 year olds with an Apple Watch, so she’s an outlier on, on the good side. On the on the Ambitious. Yeah, in the connected. Thank you. Thank you very much, Ann. Thanks for sharing and thank you for listening as 25 NTC, the 2025 nonprofit technology conference where we are sponsored by Heller Consulting. Next week, healthier productivity from AI with Mika Whitlock and Jason Shim. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.