Our coverage of the 2026 Nonprofit Technology Conference continues with Allison McMillan’s survey of these Artificial Intelligence tools: Claude, Gemini, Perplexity, and Suno. She reviews their use cases; the differences between them; their limitations; and, pitfalls. Allison is CEO of Tavlin Consulting.
Eric Molho: Your AI Acceptable Use Policy
Eric Molho, founder of Bon Partners, explains what belongs in your Artificial Intelligence acceptable use policy. As you and your AI tools learn iteratively from each other, evolving your policy and culture, you need guardrails around data protection; transparency; accuracy; ethics; and, sustainability.
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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite Hebdonadal podcast. Oh, I’m glad you’re with us. I’d suffer the effects of gingival hyperplasia if I had to chew on the idea that you missed this week’s show. Here’s our associate producer, Kate, to tell us what’s going on. Hey Tony, we’ve got AI for the rest of us. Our coverage of the 2026 nonprofit Technology conference continues with Allison McMillan’s survey of these AI tools, Claude, Gemini, Perplexity, and Suno. She reviews their use cases, the differences between them, their limitations, and pitfalls. Allison is CEO of Tavelin Consulting. Then Your AI acceptable use policy. Eric Mulho, founder of Bond Partners, explains what belongs in your AI acceptable use policy. As you and your AI tools learn iteratively from each other, evolving your policy and culture, you need guardrails around data protection, transparency, accuracy, ethics, and sustainability. On Tony’s take too. My updated book title. Here is AI for the rest of us. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference right here in Detroit, Michigan. My guest for this session is Alison McMillan. Alison is CEO at Tavelin Consulting. Alison McMillan, welcome to Nonprofit Radio. Hello, thanks for having me. It’s a pleasure. Your subject is AI for the rest of us, a nonprofit professional’s guide to getting started. Give us a 30,000 ft overview of the topic, please. Yeah, I think right now, I mean, obviously AI is a super hot topic. Um, there are lots and lots of sessions about AI, how to use it, um, how to adopt it, but I feel like until you get really hands-on with the tools and understand different tools, their use cases, etc. it’s really hard to get to that aha moment or to get to that moment where you’re like, oh yes, I see where and how this can be useful and so. AI for the rest of us is really an introduction into what LLMs are, what, um, what the different tools are. We do sort of a survey of a handful of different tools and then it’s really getting hands-on with them so that you have that practice. You can compare and contrast tools and you can really get deeper into which tools you might want to actually adopt, um, become a power user of or use more once they go back home. Alright, cool. Thank you. And we’ve got plenty of time to dive into that. So why don’t we begin with our survey of tools? How, how should we approach this? Do you want just one by one? Should I throw them out, chat, anthropic, Claude? What, you, you know them. Um, yeah, up to, I mean, I can go through, uh, the ones that I went over in the session. Um, so we started with Claude. Um, we just spent a couple of minutes on, on cloud. Well, I guess we started with, um, what I feel like are the best ways to even think about how to get started with using AI tools. Cause oftentimes, um, people, they see all these really interesting super complex use cases through. You know, social media or different people talking to them and they think that they should start there and that feels like a really hard place to get to quickly, um, and so what I recommend is that folks start with, uh, one of three things either what are they still Googling, um, so instead of going to a search engine, go to an AI tool. Um, where do they get analysis paralysis, right? Where is it like I have so many things to compare. I don’t have the time to go deep into each of these and I feel like I need to make a decision, but I can’t and I’ve been sitting in this like need to make a decision space for too long. Um, or third, the third is what are the places where you don’t feel like it’s A good use of your time, right? Where you’re sitting there going, why am I spending the next hour doing this? There’s so many other ways that I could and should be using my time right now. Um, so those are really the three places that people can, that I recommend that folks get started using AIs and using AI and experimenting with these tools entry points. Yes, exactly. Exactly, exactly. Um, so yeah, so then we started with Claude, um, and yeah, so, and Claude is the one that I feel like, um, most folks in this audience have probably played around with at least a little bit, um, but Claude Claude is the anthropic tool. Yes, um, and Claude is, uh, really good for sort of general questions for, you know, a, a chat tool. Um, one of the things that we talked about that I like to recommend is projects which are, um, specific spaces that you can set up that have where you can give it a knowledge base so you can give it a whole lot of background information that it can then pull into. Any answers that you’re looking for, um, so we talked a little bit about projects and how to set them up, um, they’re similar to Gemini gems or, um, custom GPTs in in chat GPT, um, and so that’s Claude and then folks got a few minutes to, um, grab an idea, work together in small groups or in pairs, and really experiment and get hands on with the with the tool. Now what are some tips about setting up Claude? That that you shared we don’t want to be shortchanging nonprofit radio listeners here since we didn’t have the value of sitting in the session. What are some of your setup tips? Yeah, um, my setup tips are cloud is actually really easy to get actually all of these tools are really easy to get started with and so we don’t actually spend a ton of time on. Set up because there are so many different tutorials and things that talk about setup that you could spend such a long time in that configuration space without actually getting your hands onto the keyboard and and typing in prompts and being like, OK, if this happens, what’s what answer do I get back? What does it look like? Um, so again, I talk a lot about uh projects as like a really good space to and you can have many projects. So there is on cloud um in the top left corner. Oh this is a loud. Yes, it’s a cloud option, yes, to choose projects and then so when you choose a project, you can create a project. So let’s say I have a project on um for social media, right? I wanted to write LinkedIn posts. What I could do is I could then give a knowledge base to that project of Um, LinkedIn posts that I like, ones that I think are well-formatted, um, maybe ideas of LinkedIn post, um, formulas, blog posts, a couple of blog posts about LinkedIn posts that went viral, right? Things like that. And then whenever I want to write a LinkedIn post, I go into that specific project and I have the chat within that project. Because it has all of that context and knowledge already built in. And so one of the things that people talk about a lot is, you know, I ask AI to write an email for me or to write a LinkedIn post and it doesn’t sound like me at all or it just it doesn’t, it doesn’t land, it doesn’t feel right. Um, and so projects are really a great way to train so that you spend significantly less time editing. One of the other tips on LinkedIn or or a blog. Exactly, exactly. Um, and one of the things that I suggest is early on as you’re training that project, as you’re doing that, let’s say that you’re writing a, writing a LinkedIn post or writing a blog post or even writing a newsletter, right? That that’s Top section of a newsletter. You can co-create so um Claude can give you something and you can say, I like the second sentence, I don’t like the opening, the whole second paragraph has to change. Give me something that’s a little bit more this flavor or that flavor. It’ll give you something new. You can go back and forth with Claude in that way and then what I usually do is at the end. I say great. What did you learn about me, my organization, my style and my tone through this co-authoring of this post? Turn that into an artifact or into a document and then you can add that document also into your project knowledge base so it will pull all that information in the future. Oh, so asking it to analyze itself. What did you what did you learn about me, and then use that. Yes, because then it says like oh this is the kind of you like you use fun to or you’re very like business or this is uh for donor communication. It always has this kind of angle or you always end with the CTA like it will come up with all of the um all of the specifics about you based on that back and forth when you said don’t like this, like this, don’t like this, like this. Alright, alright, cool. Alright, it’s Claude. Claude, let’s uh what what should we, should we talk about next? Um, yeah, so then we talked about Gemini. Um, this is the Google one. Um, yes, and so, uh, Gemini is interesting because I think that Gemini lagged behind for quite some time. It was not a go to option in terms of these AI tools. You heard a lot about Claude and Chachi BT and not so much about Gemini for a long time. Um, and then Gemini really sort of like sped ahead and and leapfrogged, I think Cha GPT, um, not quite cloud, but it actually became a very, a very good tool. Uh, the other thing is that with Gemini, so Gemini itself you use similarly to how you would use cloud. There’s that chat functionality, they have gems which are similar to projects. Um, they also So have scheduled actions which I think are the easiest sort of agent-like setup to set up where basically you give it, you say, uh, you know, I, I want to know this thing um and please run it once a week. Uh, I have an out of the box one running right now which is um everyday it sends me something interesting that happened in. on this day. Um, you know, so and that’s an out of the box one that that actually Gemini offers. Um, so it comes with, uh, scheduled actions, gems, and then Gemini which you which you use like a chat functionality. Um, but the other interesting piece is that it comes with when you pay for Gemini, you also automatically get Notebook LM and Nano Banana. So, Notebook LM is really good banana. I know you’re gonna explain what the hell that means. OK. Um, Notebook LM is really good for lots of like larger research reports or basically Notebook LM does a variety of things. One of the most common use cases for it are um when people need to summarize notes or big reports, they’ll put it into Notebook LM. Um, and they have an audio overview button and it will turn it into a podcast for you. Um, so if you enjoy podcasts and listening to conversations and it’s a little bit more engaging for you, um, it will turn into a podcast that you can then listen to. equivalent to podcast, of course. It goes without saying, but I say it anyway. It won’t be that. You’ll, you’ll, uh, you’ll suffer, you know, a, a lesser, lesser engaged, uh, well, you might, you might have a better host. You’ll have a better host, but the, the guest experience is not gonna be the same. But if you have like a 30 page report and you’re like, OK, I just like I just need a summary of this, right? Instead of reading it through, right? It makes it more, more interesting, more engaging. Right, exactly. Um, so it does that. It also, um, I know actually a lot of students that use it. There’s a flashcard option so you can turn, let’s say like a study guide or material into flashcards. Um, so I know a number of students that use it in uh in that way as well. Um, so yeah, so that is what that’s what Notebook LM is and then Nano Banana. Is, um, Google’s image generation tool, uh, and it’s sort of widely regarded as the best image generation tool out there right now. Um, so and you can enable it from the Gemini chat if you say create an image, it will automatically use nano banana as what it’s using to create that image, um, or you can select, there’s like a dropdown and you can specifically select the, the tool nano banana to to use for image generation. Um, and yeah, so and then people got hands-on and there are a lot of, uh, there are a lot of images created which are which are fun but Nano Bananas is very good at when you describe an image, um, or sometimes what I recommended also is you can put in a newsletter or a communication that you want to go out, um, and you can say create for me. Image that would go along with this email, that would go along with this newsletter, etc. Um, and it will, you know, read the information, figure out and at least give you a first draft. You can also tell its styles like in watercolor style, in a sketch style, and realistic animation, in photograph, whatever. Um, and so yeah, so those are those are some of the uses for for Gemini chat? Um, no, I actually, I did not cover Chachi PT because I don’t find that it’s, um, I don’t find it’s as good as a lot of the other tools at the moment. Um, and so, and I find that a lot of people have, uh, some experience with it and so I like to get them sort of like digging into and diving into into other tools. Um, before we go to another tool, I wanna take a little digression. Ask you what uh Tvelinn Consulting is. What is that? It’s T A V L I N Tveli, what is that? Yeah, um so my consultancy is about helping people communicate more effectively. I have a software engineering background and a non-profit background and I’ve held executive leadership positions in both worlds. And so a lot of what I do um is facilitate workshops, trainings and conversations that Sort of bridge that technical and non-technical and and help people come together. So Tevlinn is actually a Hebrew word for like a spice mixture, um, and so that’s what I’m always doing is, you know, one spice is fine, but a spice mixture together, right? All those different flavors, all those different people and things coming together, um, you know, it just elevates everything and elevates. Uh, what it can be and, and the way that it’s used in Hebrew, um, is very often there’s like different tavli, there’s, there’s different tevlinns, there’s different spice mixtures, and I like to think about that also as companies and organizations that no two are exactly the same, right? Even if it’s like a little more paprika or a little more, exactly, exactly, um, and so yeah, so, so that’s what tabine means. OK, cool, thank you. Alright, well let’s go to another tool. I like distinguishing these tools. Yes, we have 2 more tools left. Um, so next we covered perplexity. Uh, so perplexity is really used a lot for research and statistics. Um, you know, what people often find and, and something that AI often gets knocked on is these hallucinations, right? Which, which are real, which are true, that if you ask for a study or statistics, um, you know, some of these other tools will, will make things up and will hallucinate and even if you. Say, OK, where are you citing that statistic from? You know, give me a link to the study, it will, it will give you a link and if you click on it, it’s like oops, that doesn’t actually exist. Um, which is a big race cause it then creates more work to actually like get the get the statistic, chase it down, make sure it’s real, etc. So that is not so much the case with perplexity. Um, perplex. gives you the list of of sources cited sources. It also for each statistic, um, it will tell you how many sources or how many places it’s cited in, um, which really gives you as a user the chance to say, OK, that one looks really reputable, that one not so reputable, right? So you get to choose which statistics you, you pull in or maybe there’s a popular report that can that then. Gets cited in uh McKinsey and Forbes and all these different places, you can see that and so you can say OK this is like a very legitimate study, a very legitimate statistic that I wanna pull in for a donor communication for uh training that you’re doing for conference talks, you know, I often use it in in blog posts to, you know, support some of the um some of the things that I’m talking about so. Um, yeah, so perplexity is great for for those research and statistics. Statistics, it’s more trustworthy than the others. Exactly, exactly. The other big difference that I always say is, um, you know, perplexity is, uh, It’s like it’s very much like a scient, like it’s very scientific. So in Gemini or Claude, um, if you ask it a question, usually it ends with, you know, gives you information and then usually it ends with what would you, would you like me to create a slide deck for you? Would you like me to do this, right? It’ll it’ll sort of guide you into your next step. Perplexity is a little bit more like I gave you the answers. These are the answers. We’re done now. So it doesn’t so much guide you anywhere else. It’s a great tool and I also think it’s very like people use it specifically for research and statistics and so, you know, it’s like it’s it’s personality. I like to think about some AI’s as like what their what their personalities are, um, so the perplexity of personality. It is very much like I have given you the information and now we’re and I hope you’re not snarky and I like to keep that to humans but uh you have it. I just yeah it’s done. We’re done we’re done together. Exactly. Um, so yeah, and perplexity is um it’s it’s great on a free model. It also has a has a pro model and and they run. A number of different specials. Um, so you can often get a year of Perplexity Pro free through a variety of different avenues. Um, so I always recommend that folks sort of like Google around or check around to see what the offerings are, um, because it’s uh you, you can often get extended, uh, time period to use it, to use the pro version. And you got a 4th 1? Yes, the 4th 1 is the most fun. It’s called Suno. Um, S U N O and Suno is Song Generation. Uh, so I use Suno a lot for, um, background music, for like, you know, or introduction music for a virtual meeting. Um, I use it often as, you know, sort of like a, like an icebreaker or you know, it’s just it’s um it’s a platform that it just puts a smile on people’s face. If we have a Zoom together, is there gonna be welcome music? Uh, do you do that for all your Zooms? No, not all, not all of my zooms, but yeah, if I’m doing an all hands or like a larger, yeah, exactly. Exactly, exactly. Sometimes I’ll also do like a thank you song for certain cause it really and it’s very, very simple like you can just put in the example that I gave to this group um was the prompt that I put in was uh an upbeat. Um, an upbeat tempo, a song for non-profit professionals describing all of the different hats that they have to wear in an upbeat tempo. And it comes up with, you know, a multi-minute song that has lyrics that, you know, are generally sort of entertaining, um, and so it’s just a fun one to to play with and to kind of have in your back pocket. Um, because sometimes, you know, you just need that morale boost. You need a little bit of, you need a little bit of fun to come in. I’m not a software engineer and nonprofit consultant and music and lyrics you don’t claim that. Good. Alright, straightforward, honestly at uh at uh. Yeah, yeah, so those are the 4 tools that we walk through, um, and then, uh, we walk through, um, I always get asked about how, especially nonprofits, especially folks with limited budgets, how they should pick a tool, uh, because there’s so much out there again, there’s so much out there, there’s different things that can be used for different specific circumstances and situations. Um, so for that, I, I talk about it a little bit like AI tools at supermarkets, um, where you, you always have your go to supermarket, right? The one that you know how all the aisles are laid out that it basically has everything you need. I’m picturing, I know where the bananas are. Yeah, you probably have even like a specific time or times during the week that that you go, right? So you might Like know a cashier, a couple of cashiers. Right? It’s it’s the place that you sort of like have invested in that you know really really well. Exactly. Exactly. And then there are other supermarkets that you go to for specific purposes, right? You might go to um Trader Joe’s when you want to stock up on really good snacks or to uh you know, HMt when you want more variety of different sort of sauces. Noodles or etc. right? And those might be um supermarkets that you don’t go to as often, right? Maybe you go once a month, maybe you go once every couple of months and you go, you go for very specific purposes. And so I think about AI tools in the same way that think about your use cases and who’s gonna use it. Is it gonna be one staff member? Is it gonna be multiple staff members? What are they going to be using it for? What are the use cases? And then pick one tool, pay for that tool, go. I like train that to really make it sort of know your people, your business, like you know, established projects or gems, whatever you’re gonna do like spend spend the time there. And then the other ones, you know, all of these you can pay for month by month. So the other ones, you know, for the month that you need it, pay, pay for a pay for a pro version, pay for a paid version for a month and then and then discontinue it and you know, go back down to the to the free version. Um, cause those can sort of, can you can toggle them up and down easily. Uh, so I sort of think about it as like the supermarket metaphor. Um, you talk about the limitations, pitfalls around, uh. Introducing AI getting started. Yeah, um, yes, I talk about, um, a couple of things related to limitations and pitfalls. Um, one is being aware of when you’re using a free version versus a paid version. There are differences in the quality of the output, um, there are differences in if the models are training right or using the data that you’re. Putting in to to train their model more more broadly, more widely, right? What proprietary information you put into um into a free version of of an AI is definitely something to be very aware of. Um, so that’s one. The second thing that I talk about a lot is compliance. Um, so a lot of these AI tools, uh, I always recommend that folks Try to investigate if the tool that they’re using. This is especially with note-takers cause I feel like there are so many note-takers coming out. People are always asking about about note-takers particularly. Um, there is a compliance called SOC 2 Type 2, which is basically an independent audit that a company has to get that shows that they handle your data and the data in a in a specific fashion. Um, and so it just provides a little bit more security, but it can be time, like it can take a lot of time to get uh SOC2 compliance and it is expensive for companies and so some of the newer, newer, newer tools don’t necessarily have that. They don’t have a trust center, they don’t have all of that sort of thought through and figured out. So, um, I always like to say you should always be aware of what the security protocols are, um, for the tools that for the tools that you’re that you’re using. Um, the third is, uh, just to have a, well, the third is around hallucinations. They are real, so just always make sure that you’re checking your sources and making sure that you’re not pulling in information that you’re not certain is, is real and true. Um, and lastly, I always recommend that folks put some sort of AI policy in place. It might change a dozen times over the next year. Given the pace at which AI is accelerating, but just a little bit about what’s the acceptable use and understanding of, you know, risks and how you intend to manage those risks and a little bit about oversight if you intend to have any oversight. It doesn’t have to be long. You can actually have AI generate a first draft of a policy for you. Um, but I always recommend because you’ll have in uh in any Team, you’ll have this spectrum, you’ll have this range of folks that are like really really hesitant and haven’t touched it at all. And you’ll have folks that are early adopters and they’re jumping into a ton of different tools and really trying to connect everything together, etc. And you want everyone to be on the same page about what’s OK to do and what’s not OK to do in this moment for, for them and for your organization. Let’s pull a little more on the thread about um you know, your own data protection. Making sure that you’re, as, as you’re uploading content, it’s not being used for general consumption and learning of, of any of these models. How do we make sure that that’s. Not the case. Yeah, I, I think um almost the on all the paid on all the free versions, I believe it’s that’s just part of um there is no way to sort of guard against that. Um, that’s why I always recommend, you know, I know that uh companies don’t have endless dollars but it is good to sort of pick a tool and pay for it. Um, and then in all the pay. tools. Right, right, um, and then all the paid for tools there there is a way to toggle off, um, some places hide it more than others, um, but there is in settings, uh, a way to to toggle off so that that, uh, so your materials can’t be used to to train sort of larger, larger models. Um, you just have to find the setting. OK, but it’s worth looking for. Yes, because if you wanna get close to one of these models, you’re gonna be giving it some. Some proprietary data. That uh you may not want released. Yeah, yeah, exactly. I also often tell people that, um, you know, you can often get what you want out of AI without having to put as much proprietary information as you think you do into the system, right? And so it’s worth thinking about, you know, I think it’s easy to be like, OK, I have this the spreadsheet, I’m just gonna put it in and do X, Y, and Z, um, but I think it’s always worth. Thinking about, OK, for this task that I’m doing with this AI tool, what is the outcome? And I have this spreadsheet. Do I, do I need all the columns? Can the people just be numbers? Do I need first and last names? Like to, you know, it often is just a couple of extra minutes of thought and really thinking about what what’s the outcome that I’m trying to To get to and then you can often get to a place where you actually don’t have to put a lot of proprietary or sometimes any proprietary information into the system, um, in order to in order to get the result that you want. That’s good advice. It’s worth thinking. What do you need? What’s the purpose here? Right? Like example, do I need first and last name? Do I need any names at all? Alright, right, exactly. So Alison, um, I don’t know, share something else that, uh, we haven’t talked about yet that, uh, you talked about in your session or, or some questions, maybe, uh, some questions that stuck with you from your session. Yeah, um, I think the, the last thing that we talked about in the session was I gave a few, uh, sort of my top, um, tips and tricks, uh, and so. A couple of them are, um, I, when I’m learning something new when I’m trying to get ramped up on something really quickly, um, I will sort of give the A tool the concept and I’ll say, explain this to me like I’m 5 and then explain it to me like I’m 10 and explain it to me like I’m a new college grad and then explain it to me like I’m a professional with 25 years of deep experience in this area. Um, and it’s a really great way to just get really. Deep into like into a topic very quickly and understand the jargon and and at what level different people operate. Um, so that’s that’s one that I really like, um. I often will use I am as a if I’m trying to write like whether I’m a client or a consumer or whatever, I’ll sort of give AI that whatever persona I’m trying to send a message to or connect with, right? So I am, you know, a non-profit executive director um with a team that has Varied adoption uses. I really want them to adopt X tool. What plan would you recommend, uh, for us to, to go or even, you know, I’m on a team, I’m in a nonprofit. My executive director wants me to be using AI more. I don’t really want to, um, you know, what, what plan might work for for me if it’s the, you know, executive director sort of trying to put this plan together. who said, you know, he uses his prompts you are actually the Backstreet Boys. You are, you know, I don’t know the song but he does. You are does it make a difference you are where I am? OK. Um, I uh I also tell people um that sometimes you just have to close the chat and open a new one. Um, sort of like, you know, with any technology, sometimes you just have to turn it off and wait 5 seconds and turn it on again. Um, so with AI like if you sometimes it can just go in the wrong direction and then once it has that context and it’s sort of traveling in in that path, it can be really hard to do a reverse direction or to be sort of like no no no, this is like nowhere near what I what I want. Um, and so sometimes just closing that chat and starting fresh is really the the best way to go and will uh limit your frustration level. OK, OK. Yeah, so that’s a good one. these are Allison’s tips and tricks. Yeah, yeah, tips. Go ahead. Um, I’m trying to think which other ones there are, um. That Yeah, I think those are the, I think those are the, the top ones. Those are really good, um, really good go tos to to think about. So just leave us with some uh inspiration for, for, for uh for the rest of us. Yes, um, I think some inspiration is, um, AI tools are. Rapidly improving, um, month by month. I, I also say like folks that tried it 6 months ago or a year ago and said. This is, this was all hype. I don’t understand why everybody’s talking about this. Should try the tools again, um, because they are getting, getting better and better all the time. Uh, and again, like your, your adoption, your usage, you don’t have to use the most complex scenario. You don’t have to use what the AI master and whatever post has said and you know, tying these eight tools. Together and doing those sorts of things. Um, it’s really great to just start somewhere and get yourself to that first what I call either like an aha moment or even like a, oh, that’s interesting, uh, moment and then go from there. All right. Allison McMillan, CEO at Tvelen Consulting. Tavlen, the, uh, the spice, you know, the spice, the spice hybrid, the spice mixture, bringing it all together. I love seeing women in uh software engineering too or any engineering, so where’d you do your degree in software engineering? Um, I don’t have a software engineering degree. Uh, I have a political science degree and then had a start up, taught myself how to code, um, yes, yes, before, before boot camps were a thing, before, yes, uh, you know, 15 years ago, um, and then moved into, moved into software development and then. You know, software engineering leadership, uh, worked at companies like GitHub, um, so yeah, it’s my, my path has been a windy one, but no, no computer science degree here. Alright, that’s OK. I still love seeing women in engineering in any of the sciences. Alright, Alison McMillan, thank you very much. Thank you and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit technology conference. It’s time for Tony’s take 2. Thank you, Kate. My book title is lengthy, but very, uh, it’s precise. You’re gonna, you’re gonna know exactly what the book is about and, uh, See that my Personality, uh, emerges in the book through the title that I want you to see that from the title. I had a really long title, but I ran into. A constraint at, uh, Amazon. They only allow 200 characters for the book title and the subtitle. If, and your book goes nowhere these days, if you don’t publish through print through Amazon, not publish. I’m self-publishing. They’re not a publisher, they’re a printer. If you don’t sell, that’s what I, they’re a bookseller really, and a printer, of course. If you don’t sell your book through Amazon, you don’t get very far. So, their constraint pretty much sets the tone for The, the book titles, uh, in the, in the, in the world. So here is the new book title. Planned giving accelerated. The cut through the shit, no nonsense, practical, step by step guide to start legacy giving fundraising at your small to mid-size nonprofit simply in one week with bequests. Now, that, that happens to be exactly 200 characters, including spaces. They’re very precise about that, includes, because the space is a character, but they’re, they’re, they say it explicitly. So I used to have, uh, it was finally some plan giving accelerated. Finally, someone wrote a cut through the shit, no-nonsense practical. But I had to cut out, uh, finally someone wrote A, but I like the plan giving accelerated, the cut through the shit, no nonsense practical step by step guide, etc. etc. I like the. It’s not, there’s not one among many. How many, how many cut through the shit, no nonsense practical step by step guides to start legacy giving fundraising at your small to mid-size nonprofit simply in one week with, with bequests? Could there be? There, there could only be one. That’s this one. The, the. So. Sometimes constraints lead to uh more precision, because you gotta, you gotta tighten it up, you know, you cut out the flab, so. Um, so that was, that, that actually is an advantage. I like that. The cut through the shit, no-nonsense, practical step by step guide to start legacy giving, fundraising at your small to mid-size nonprofit simply in one week with bequests. Now, I used to have, following that, a, uh, a parenthetical in the title. The title may be longer than the book. Did you need a nap? That was in the title. Now that, it can’t be in the title anymore because I, I hit this Amazon, uh, 200 character constraint. But, But It can still be on the book cover. It’s just not part of the title. You can cram and squeeze as much as you want onto a book cover. It just can’t all be part of the title. So that’s what I’m gonna do. So we’re not losing. I am not surrendering. The title may be longer than the book. Did you need a nap? I think that’s important. I think it’s, uh, it sets the tone, you know, this is, uh, this is not gonna be a, uh, an academic type text. It’s not gonna be your, uh, your average, uh, journal, journal type tech, uh, text. This is a, uh, This is a book you’re gonna have some fun with, so. Just wanted to keep you apprised of the latest developments, uh, that’s a significant one because it’s the title. Again, Planned Giving accelerated, the cut through the shit, no nonsense, practical step by step guide to start legacy giving fundraising at your small to mid-size nonprofit simply in one week with bequests. And then, of course, the title may be longer than the book. Did you need a nap? But that’s not officially in the title. But that is Tony’s take 2. Kate, I like how you said you are not surrendering to Amazon’s character count. Limit. You are not surrendering, no surrendering here as the no surrender. No reset. Absolutely. It, it came out better. It came out better. I’ll be honest, I’ll probably just type into my Amazon Planned giving accelerated by Tony Martignetti, but your title does sound very, very special. And very larger than life, like I know you are. Oh, thank you. All right. I’m glad you didn’t say sounds very interesting. I, I, I was afraid you were gonna say, oh, it sounds very interesting, which is kind of dull. No, sounds special. Thank you. Thank you very much. I think it is, and we’re sticking with it. We’ve got bou butt loads more time. Here is your AI acceptable use policy. Welcome back to Tony Martignetti nonprofit radio coverage of 26 NTC, the 2026 nonprofit Technology Conference in Detroit. My guest now is Eric Mulho. Eric is founder of Bond Partners. Eric’s topic is step by step creating your nonprofit’s AI acceptable use policy. Eric, welcome to nonprofit Radio. Thanks for having me, Tony. It’s a pleasure. Is this your first, uh, NTC together or NTC I should say, not yeah. It’s a great conference. This is our 12th coming up. Yeah, that’s exciting. It’s been wonderful so far. And we’ll be at number 13 in Portland next year. Just give us an overview of the topic before before we dive into some detail. Yeah, yeah, so. Uh, there are two things I’m trying to, uh, really address here with this topic. The first, uh, obviously is this whole notion of the acceptable use policy. So we know everybody is using AI, right? Like I was just scanning some of the, uh, you, you’ve probably been talking a lot about it every day, right? Um, but a lot of organizations haven’t yet caught up in terms of their policies and in terms of providing people with guidance and guardrails and direction about how we use this as an organization. And some organizations may not even be aware that some of their staff are using some of these free tools and uh perhaps doing some of their work leveraging AI and may or may not be doing that in the way that we want them to so um the first thing that I’m gonna be talking about is actually some of those policies that I think organizations need to be thinking about. The broader issue that I’ve that I’m hoping to talk about is just how we build the culture within an organization. Uh, around usage of AI so that we are, um, really embracing it so that we’re talking about it so that we are leveraging the expertise that we have in the organization itself as we start down this journey. Very good, thank you. Um, so let’s, uh, dive into these topics. Both the uh sorry. There we go, um, as I unclip a little microphone, so, um. Yeah, your policy and also a culture, a culture. All right, so we could take them in that order. Let’s, sure, let’s talk about what, what belongs in your policy. Yeah, yeah, what, what belong, what are the key pieces? Well, there are, there are quite a few aspects that people need to be thinking about. Um, what I’m gonna focus on today is trying to, to bring that down to a manageable number of things. The first thing that most people probably think about when they’re thinking about policy. Is protecting your data, right? We nonprofits are using all sorts of data that they need to be thoughtful of when they’re, uh, using some of these AI tools. So that may be your donor data, that may be client information, it could be grant information, whatever it is you’ve got stuff out there that you have to provide some. Guidance to your team as to what they can do and what they can’t do. In other words, AI is a fantastic tool for segmenting your donor data or taking a look at donor trends or trying to understand when and how gifts are coming in, but we can’t do that just by doing a, a download of our Salesforce information and. Chugging everything up into chat GPT and saying tell me what the answer is. So we have to have some rules in place around our data to make sure that people understand what is personally identifiable information, what our tools and processes are for gaining approval, and when we’re gonna use some of that, um, whatever that looks like, we’ve got a lot of data that we have to be thoughtful of, which is one piece of that. Uh, another piece is, uh, transparency, thinking about when are we disclosing, when are we talking about, uh, AI. And this comes about, you know, in very simple aspects, right? Many of us use, uh, AI meeting note takers or we use, um, uh, record meetings or record information and then we’re leveraging AI to help us maybe generate notes or whatever it might be. Uh, we probably as an organization need to be clear as to when we’re using this, when we aren’t, when we’re telling people we’re using it, when we aren’t telling people we’re using it. Um, another area that we, uh, uh, that, that, uh, I think is, is valuable for folks to be, to be aware of, um, is of course accuracy. So data make AI tools make mistakes. They have hallucinations. They make stuff up, um. What’s our process? What’s our, uh, approach to making sure that we aren’t feeding up wrong information, incorrect information within the organization? Many organizations probably need to have some sort of formalized two-proofing, two-person proofing process or another set of eyes taking a look at outputs and, and the results that people are generating when they’re moving forward. There are ethical and sustainability concerns, so you know I’ve worked with organizations that are environmentally conscious. I’ve worked with other organizations that are really focused on content creators. Well, those organizations may have very, uh, distinct rules and may have very distinct policies that they wanna develop that match their values and match their mission because AI has a particular. Role to play in some of those areas so lots of aspects to uh to consider. OK, so these are elements of our our acceptable use policy exactly and and the key is to start the conversation, right? The key is that we want to engage our staff and we wanna give our staff again kind of the rules of the road so they don’t get into trouble and we’re not getting into trouble as an organization. What’s your advice around the uh the. The accuracy part of that, ensuring accuracy. You mentioned, you know, to human, maybe to human review. What, what else, what else can we have in place because. That that is a risk that a huge risk. Well, these are all huge, but that’s the one that puts a lot of people, I think, off, off AI or will only, they’ll only adopt AI for the most mundane tasks, right, right. Well, we, uh, first of all, we can, we can, when we are doing our prompts and I’m thinking here, I, we should probably make a distinction here. There’s AI is a massive topic. I am talking. Generally speaking about the large language models, the generative AI that we are using through a chat GBT, a cloud, uh, a co-pilot, something along those lines. Many of us have used these tools. There are lots of different ways that they are embedded in other software and in other programs, but generally speaking, uh, I’m, I’m gonna focus on that area. One of the things we can do is, as we’re working with the AI tools and as we are prompting them. Uh, we can say show your work. Um what, what’s your source for this data? Where are you getting this information from? And actually clicking on the link that it tells us. So making sure that we are as an individual when we’re getting some quote of data or or information fed back to us, um, we can take a look at that information as an organization then we can also have policies and procedures in place in terms of how we are fact checking and how we are proofing this. This may be a new policy. Or a new way that we go about work, but before something goes out on email, before it goes out in our annual report or in our fundraising appeal, do we have somebody who hasn’t, who isn’t the writer, uh, having eyeballs on that and highlighting, hey, you mentioned this fact here, tell me where it came from, how did you come about doing that? So there are things both technologically and within our processes that we can do to make sure that people are, are protecting themselves. How about the transparency you mentioned, you know, there may be use cases where you’re not. Revealing that that you used uh that you used artificial intelligence. Well, I mean that could be something as mundane as you know, write me an email and and obviously the person reviews the email. Are there other cases where it’s not necessary or or where you where you actually. Have an obligation to disclose that you have used one of the one of the tools. I think it’s very important, uh, the example I mentioned, I do think it’s very important when we have meetings and recordings and that kind of information that we are disclosing that you mentioned meeting notes, yeah, transcribers. I do a ton of interviews in my practice and so the start of every conversation is, hey, wanted to call your attention to the fact that I’ve got my note taker in the room. Is that OK with you and make sure that we are disclosing that. Um, within organizations, I think I, I want us to disclose the use of AI, um, to build that culture piece, right? I want people, I, in my perfect world, more people within the organization would say, hey, I, I’m working with AI to help me solve this problem. Uh, what do you think about this result? Or, um, I looked at the data, then I went to AI, then I refined it. Here’s my final work product. So that we are creating a culture within the organization that says these are valuable tools that we all need to be using and we all need to be learning from. I think particularly, and, and I’m seeing less of this, but I think there is a little bit of this that’s still, uh, that was still the case when a lot of these tools were launched in 2022. A lot of fear, a lot of, of, oh my goodness, this is cheating, oh my goodness, this is, uh, gonna. Are gonna take jobs and all of that and I think we’ve got to really turn that on its head and we’ve got to, to share with one another how we can be more effective, how we can be more efficient, how we can be more productive when we’re leveraging these tools so that it becomes again a tool, not, not, not replacing somebody or not replacing the critical human element, but one of the, the tools we use in the same way that we. Might say, hey, I took your data, uh, this is the analysis I did in Excel. What do you think? Does this look accurate? We need to get to a place where we’re also saying those and disclosing that this is one of the, the valuable ways that we’re accomplishing our work and that will both send a signal that this is OK, this is how we do things, and hopefully it will help us learn. One of the things that I, one of the reasons I love doing these presentations. Is invariably at some point in the presentation it’s like well how are you using these tools and I continue to be blown out of the water like people are doing crazy wonderful things with these tools and the more we begin to be exposed to how people are leveraging them, the more we can look at our own work and say, oh, I wonder if you could help me with this. What are some crazy things? Uh, I’ve heard people talk about how they’ve leveraged AI to, um, uh, uh. With dialects of language that it is actually more effective to be able to say hey we’re working with this particular population from from Guatemala or something like that that may have uh some distinct dialects and and the AI tool is pretty darn accurate in terms of translation um I had uh one of the examples, not to steal my own thunder for tomorrow, but one of the examples I use I was nobody’s gonna hear this before tomorrow. Oh all right, all right, that’s good we’re not that fast. Um, one of the examples I use is a, uh, um. Food, uh, food shelf, and they do a lot of, uh, Meals on Wheels. It’s one of their programs. They do multiple programs. Um, they realized they’re, they were spending a ton of time. Answering questions from folks. When’s my meal gonna get here? Who’s my driver? What time should I expect them? Like a lot of manual phone calls, uh, coming in. They’re developing an app with AI now that would be like DoorDash that says to these folks, Hey, your meal left our warehouse. Julie is your driver. She should be there between 11 and 11:30. I’m like, how cool is that? Like just amazing stuff that people could come up with. OK, yeah, yep, yep. Uh, uh, so, uh, on the, let’s move from the policy to the culture, um, I mean, folks may be using this and you don’t even know, correct, um, so they’re, you know, they’re certainly not adhering to any policy because you don’t even know that they’re doing it. That, that’s the worst case, that’s probably that is worse than nobody even adopting it. I think so. I think that’s bad on both ends. Well, I’d rather, wait, I guess it’s the lesser of two evils. I’d rather if I was the CEO, I’d rather nobody be using it than people be using it rogue, and, and we don’t know and they’re not disclosing it because we don’t know and we don’t know what they’re doing with it. So I’d I’d rather the former, but they’re in today’s world, they’re both setting you behind. OK. So a culture, a culture around. The adoption of and and responsible use of these large language tools. What, what that’s a very broad. Well, that’s why, that’s why I’m consulting an expert. It’s a very broad question for somebody who thinks about these things. Yeah, I, I, a lot of it we’ve been is the theme that I’ve been mentioning, uh, moving forward is, is I think, um, it’s very valuable for senior leadership to be able to disseminate out to the organization. We’re gonna use these tools. We see value in them. Uh, we see value in you too. We’re not gonna use these tools to, to get you out of a job, but we see value in these tools and so we’re gonna use them. Uh, we need to communicate out to people and we have rules about how to use them, right? Like any tool, they can be used for good, they can be used for evil. So we’re gonna use them for good. And this is the way we’re gonna protect our client data. This is the way we’re gonna protect our, our donor data, etc. and this, these are some, this is some guidance that you can have as an employee, as somebody who’s working or a volunteer, um, in order to, in order to use the tools effectively. So first of all we have to say that we’re going to use them. I think secondly, as I alluded to earlier, I think we want to create a culture within our organizations where we’re learning iteratively, right? And that’s, that’s what this whole process has been what that’s what AI is all about, right? We’re constantly throwing prompts back and forth to the tools to say, OK, now do it this way, think about it this way, reframe it this way. I think we want that within our organization where people are, how are you using it? Oh, I’m using it for this that sounds interesting. Did you get good results? Didn’t you? I tried this prompt. I tried phrasing it this way, um, and leveraging our own learning so that we’re moving the work forward. I like your analogy of learning from each other the way, the way we want the tool to learn from us. Yeah, exactly, exactly. There are experts. I would, there are probably experts in any whether you’ve got 8 people in your organization, 80 or 800. There are already people who are pretty far down this rabbit hole who are experts in in in one of these tools, and we need to leverage that. We need to take advantage of their learning and and what they, what they’ve discovered. So we need leadership buy-in for this. AI culture creation, how do we, uh, I don’t know, do we need to make the case? I don’t know, maybe, maybe there’s some CEOs that, well. They, they may see the value, but they also may be fearful of, uh, the transparency, the accuracy, the ethics, the environmental sustainability. So how do we make the case that the, the benefits are gonna outweigh the, the, the costs and concerns of the CEO? You know, one of the things, one of the little cheats I have as a consultant is when I, when I’m in doubt as to how I answer somebody, I’m like, it always comes back to the mission, which is true. It always comes back to the mission. Nobody got into this work because they wanna run spreadsheets for their whole life. Well, maybe a few finance people did, but most of the people who are in nonprofit work, most of the people who are here at this conference today got into this work because they’re passionate about the work that they’re doing, because of the mission that they’re doing. So I would say to a CEO, to an executive director, you’ve got this amazing mission to accomplish, and you don’t have nearly enough people and you don’t have nearly enough money. To get everything done that you wanna get done and now we have this transformative technology, this amazing AI tool that we’re all exploring and we’re all on this journey that can help you to become more efficient, more effective, that can leverage your the talent that you have brought on to your, uh, organization to achieve your mission. So I would frame, you know, this conversation around the culture. I would always bring it back to the mission and say we have the capacity. Uh, to help more folks or to achieve more of whatever it is we’re trying to achieve, um, when we are leveraging these tools to create internal efficiencies to help us think differently, to help us troubleshoot in new ways, so I think it’s, it’s, uh, it, it’s that big picture that the CEO is or the executive director is really responsible for disseminating out. I think what’s also important on the culture piece, especially this intersection of acceptable use and the culture piece, um. Is that we not get lost in the lawyers and HR and IT, right? These are tools to help people get work done. And so, uh, in the organization. We want the focus to be on getting the work done, getting it done effectively, getting it done, uh, ethically, getting it done within our values. Our IT partners help us to make sure we’re, we’re keeping it safe, to help us understand that we’ve got consistent tools that people aren’t going rogue on us, our HR and our lawyer folks. Help us make sure again that we’re not violating policies that we’re not violating uh laws but the big picture mission, what are we trying to accomplish that’s what we need to keep our eyes on and the policies and the the the conversations that we’re having have to serve that and as we’re focusing on big picture and having this conversation with the leadership, you know, we, we may identify maybe small things we can begin with. Absolutely. Uh, I had a guest call them, you know, pilots. Let’s, let’s test. Let’s, let’s see, hopefully it’s gonna be successful. The test is gonna the, uh, H0 is gonna be proven that this does in fact work to the benefit of the mission. So we can start in small, the small steps to bring leadership along. Absolutely. And I think we can start in small steps, um, you know, both in, both in that literal sense of like pilot. Projects or someone, what you know what would happen if, uh, we, we rethought our email campaign or we did a deep dive in our email campaign leveraging AI and trying to make that more effective and more efficient. Great pilot project we could go and run with that, but it’s also small steps in, in terms of, you know, an executive director who’s at this conference goes to a ton of sessions. What can they do next Monday? What can they do in 3 days? Well, why don’t you gather together the folks. Who are already using the tools. Let’s hear how they’re using it. Let’s, let’s, let’s just have a lunch and learn and figure out where people are at. Let’s take some small steps. We don’t have to hire a trainer or a consultant. Let’s, let’s all gather together in the conference room and say, hey, how are you using these tools? Where are you finding value? Where are they wasting your time? Where are they adding value to what you’re trying to do? So the small steps is both, you know, the literal, uh, how do we launch a project or how do we do a pilot, but it’s also on the culture side. How do we open this conversation. Uh, to make sure that we understand where people are at, who should be jumping back to the policy because we’re talking about the team meeting with the team, who should be contributing to the policy. Yeah, I think, uh, uh, obviously there’s some subject matter experts, you know, if you have a, a larger organization where you’ve actually got maybe HR and development and IT you would probably want all those folks in there. If you’re a small shop, um, you may be able to develop and leverage a policy within. Uh, you know, by leveraging one or two people within the organization, leveraging AI as a tool to help you develop the policy, we’ll be talking about that. And one of the, uh, you know, one of the assets that most small organizations have that I don’t always think they take a great advantage of. Your board members, your, your board, every single person on your board is going through this exact same conversation in their organization, and they have expertise to share as well. Um, I, what I wouldn’t do, uh, personally, what I wouldn’t do is just call the lawyer and say we need a policy. Um, I think you wanna take a look at how. People are using this. I think you wanna take a look at the existing policies you already have in place. You probably have a data protection policy already in place. We may just need to modify it or we may need to clarify or do some training with the staff that says, OK, here’s our policy. Here’s how it applies to A to AI. Um, but I don’t think we wanna just make this, uh, uh, uh, a legalistic conversation. There’s a role to be played there. My brother’s a lawyer. I’m pro-laws, but, uh, but, but, but, but we don’t want that to be the focus. We want the focus to again come back to the work that people are doing to achieve the mission. You mentioned using AI to create the AI acceptable use policy. What are you gonna say about that? I think it’s a great starting point. I think this is. Uh, this is, you know, you think about any policy. I don’t care what it is. You wanna revamp your data use policies. A lot of executive directors might spend 4 hours searching the web, going to other like similar organizations. They might call their, uh, executive director friends, they might call a lawyer, they might, you know, gather 5 different drafts and then cobble together their own new tool. That’s not an uncommon way of developing a new policy. Well, why not craft a great prompt and start there. 30 seconds of, uh, of work and you’ve got maybe 80% of it in place. Take a look at that, circulate that with the team, and then when you’re, when you’re at a place where you’re like, yeah, I think this is it, then check it over with the lawyers and the board to make sure you’re, you’re in the right place. OK. Start with, uh, you are not a lawyer. Lawyer contributing to a an AI acceptable use policy. You’re you’re not a lawyer. You’re, you’re the marketing, you’re the, the whatever, whatever, whatever fundraising your social media, yeah, whatever. I think the other thing that, that, uh, you know, when you’re starting to develop these policies again where you where AI could be a real benefit in them is, um. The nuance of your values. So in other words, in that prompt, you know, if I were, if I were to prompt Chat GPT to develop a policy for me, I would probably give them a lot of con I would give it a lot of context. I would say I’m an eight person team. Our mission is to do this. Uh, we have really sensitive data from our donors. We have some federal grants, you know, kind of lay out that, and I would say, and here are, here’s our mission and here’s our. Values because I think it’s important and we can create policies that that reflect those values um and that’s part of why every polic every organization needs their own policy because we all uh we all have different values we all have different priorities and we need to make sure those are reflected in the policies. You wanna leave us with something else that uh we haven’t talked about yet that you are going to cover in your session or maybe we a little more detail than than you don’t hold back on nonprofit radio listeners. Yeah, yeah, yeah, yeah, yeah. um, I mean in terms of uh in terms of the content that I’m going to present, one of the uh foundational frameworks that I’m just gonna skirt by but I would recommend as a resource to Uh, to the listeners, it was created a couple of years ago by the folks at fundraising.AI. They have a comprehensive acceptable use policy. It’s got about 11 different elements to it. Um, it includes just about everything you could imagine, um, as, and, and the reason I think it’s so valuable is not that every organization needs 11 pages of content for their acceptable use policy. But it’s a great thought experiment. It kinda walks you through, have you thought about this? Have you thought about that piece? Have you thought about this particular piece? And so, um, I, I often, and it’s included in my presentation, I hold that up as sort of the, this is, this is the full. You know, Cadillac version, this is, this is the high end that you would, that you may someday achieve and then for our session we’re gonna dig into kind of the, the 1st 4 or 5 that you need to tackle. All right, all right, the fundraising. AI, that’s the, the resource, the culture and the uh and the plan. Absolutely. All right. That’s Eric, Eric Mulho, founder at Boon Partners, BON Partners. Eric, thank you very much for sharing. Thanks, Tony. Appreciate it. It’s been my pleasure. And thank you for being with Tony Martignetti nonprofit radio coverage of the 202026 nonprofit Technology conference. Next week, more from 26 NTC with cybersecurity on a shoestring, and disaster recovery and incident response for accidental techies. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.
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And welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host, and I’m the pod father of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d be forced to endure the pain of ende or Titus if you inflamed me with the idea that you missed this week’s show. Here’s our associate producer, Kate, with what’s up. Hey Tony, I’m on it. Responsible AI adoption. We continue our coverage of the 2026 nonprofit Technology conference with a panel that helps you find the low-hanging fruit for AI at your nonprofit. They share their five-step framework for deploying AI in small, thoughtful steps. They are Jen Frazier from Firefly Partners, Kate Dreyfus at New Music USA and Ben Freda with BFC Digital. Then Ethically using AI. Chris Rossica and Bethany Friedlander share 5 strategies to create compelling web and social content with AI, keeping in sight ethics and risks, ideation, targeting, optimization, repurposing, and staying human. Chris is from Rossica Communications, and Bethany is at New Bridge, Cleveland. On Tony’s take 2. Tales from the gym. Meet chatty Sam. Here is responsible AI adoption. Welcome back to Tony Martignetti nonprofit radio coverage of 26 NTC. You know that that’s the 2026 nonprofit technology conference that all these smart tech folks and and tech users, this is not strictly a conference for tech employees, tech tech professionals. This is also for all professionals who use technology. So unless you’re still using index cards as a CRM, you are using technology. odds are. You’re using Microsoft 360 most likely, so 365, 365 or 360? 365, 365. It’s all it’s every day of the year, Tony, every day. Well, it could have been 360 degrees. I did take 5 days off. All right, yelling. It could have been 360 degrees, degrees of a compass. I was a Boy Scout. Now you’re mocking the Boy Scouts. I am. We haven’t even, we haven’t even introduced, all right, I’m gonna, I’m shutting our mic off. That’s it, we, we now have two panelists instead of three. All right, so we’re at the 2026 nonprofit technology conference in Detroit at Huntington Place. With me now were going to be Jen Frazier. She’s no longer, but she’s she’s no longer a guest, but she’s still CEO and founder of Firefly Partners. Also Kate Dreyfus, director of communications at New Music USA, and Ben Freda, president at BFC Digital, almost like BFD should have been BFD Digital. Big fucking deal. That’s right, VFC, man. Whatever. There’s still time to change it. I mean, he changes that stuff all the time, so, alright, uh, and their topic is low hanging fruit, clearing a path for responsible AI adoption. At your organization I I I trimmed off at your organization. I think that’s understood, but low hanging fruit, clearing a path for responsible AI adoption. um, Jen, you’re you’re the best person I think to give it just an overview of the topic, please, please, yeah, so I think right now obviously lots of folks are excited and a little bit overwhelmed by. Sort of the idea of AI and what can I do with this amazing kind of new technology that has come roaring into our lives and so what we wanna do is just give a quick overview for folks about how to take some of the overwhelm and to really just boil it down to some pretty concrete simple steps to get started so we have a. A nice 5 step framework that um Ben and I, well Ben really developed and Ben and I’ve been using with organizations to sort of help them just really take all these ideas and all the sort of hype all the crazy and boil it down and get simple and get clear within. Inside your organization and take some concrete steps because there’s so much that is possible and so we really just wanna make sure that people are like how do I get out of like you know I’m in I’m paralyzed with the overwhelmed and get out of that space and really start taking some steps forward. All right, thank you. We’re gonna turn to uh Ben then since. We have a 5 step. We have a 5 step framework. We got a step by step roadmap, and then, uh, Kate will figure out, we’ll see how you, so it looks like 2 consultants and a and a client. Is that, is that essentially the, OK, OK. The client, the client is flanked. She’s a bit, um, she’s flanked. She can’t get out the center of the universe. Kate is sitting in the middle between Jen and Ben. Oh, Jen and Ben. Oh, I just, I just that it all works out. All right. Uh, alright, so Ben, why don’t you wanna acquaint us? Why don’t you just like take off the five steps and then. We have we have time to go into, but just tick off our five step framework for AI adoption, uh, that, that is a low hanging fruit, the low hanging fruit, that’s what we’re focused on. So we’re, you know, so many of our clients ask us how do we start, right? Because they’ve heard all about this AI stuff. How do you start? And so we’re trying to give people a real simple sort of process to follow, just the simple stuff. We’re not asking people to do big projects. We just want them to dive in to start to feel like they can get some workflow improvements, some efficiencies. So there’s really 5 things you gotta do. Gotta do them real quick. Let me see if I can remember them. If I can’t, Kate has done this in her real organization for in real life. So rather than it being all theoretical, she can give us the real down low, but that noise is Ben slamming his hand on the table for emphasis. We have to admonish Ben, stop, stop doing that. I like to add a lot of extra junk noise. I’m usually doing this that’s quiet, so yeah, she shakes her hands. I just hands by her head. That’s fine. That’s a lot of fuzz. OK, 5 steps ready. So I can do it. Number 1, learn. Spend 2 hours getting all your staff up to speed on the basic, uh, basics of what AI is, what it’s good for, what it’s not good for, OK. Number 2, jam sessions. Just brainstorm with people about their own jobs, not about AI, but about their own jobs. What do they hate doing? What’s annoying? What. Makes them groan when they think they have to do it, right? Step 3, toss every idea you’ve heard into a big list. So, step 3, big list. Step 4, prioritize, right? So, look at everything on that list, figure out what’s high effort, low impact versus high impact, low effort. Prioritize according to that. Step 5, pick your top 23 things and write up a 1-page description of it. Blueprint, what is it good for? Why are you doing it? What might the technology be involved? What, what technology might be involved in doing it, then you run with the top 23. That’s it. OK, all right, we’re gonna turn to Kate. What, what, what was uh new music USA facing before the, the innovation that uh that uh BFD go with it. I love it. I love it that BFC and uh and Firefly brought to you to the new music. Sure, so New Music USA, we are a national. Nonprofit organization that focuses primarily on grant making for musicians and arts organizations and we’re a team of 10 people do grant making to individuals, yes, individuals, ensembles, venues, and we also provide mentorship opportunities as well. So where we were, uh, I think some of our team was using tools like chat GPT on their own but without any guidelines or real understanding of how to use it. And our connection with BFC is they helped us build our website about five years ago and BFT BFT, yeah, as of now, as of now it’s over, but um I’ve been, I’ve been working with Ben and his team since I joined the organization in 2023 and uh Ben and I were just chatting about. AI in general and he offered a training for our organization back in the fall of 2024 so we all got together and just had a learning session with Ben about what large language models are and how they work and I think in the beginning we were all quite intimidated and we just didn’t know where to start. We know that these tools are important and that. Everybody is going to be using them and everyone is starting to use them now, but it’s, it’s hard to know where to start, especially if you are, you know, a team of 10 with lots of competing priorities and tasks. It can feel overwhelming so that’s, that’s where we started just, yeah, let’s start with, uh, with the, the first step in the framework. Let’s stick with you, the, the brainstorming. Uh, how did, everybody, everybody did everybody contribute? Was it so, so, uh, Ben and I worked together to basically decide which members of our team would make the most sense to, to brainstorm with. So we chose myself, director of communications, we chose my colleague Nathan, who’s our communications associate who manages our social media, and we chose our development manager Valerie, who does all of our institutional grant writing. And these were the 3 people we felt could. Identify tasks that are repetitive that require grunt work where simple AI tools could help just alleviate some of the the burden of repetitive tasks simple tasks very simple because we’re after low hanging fruit here yes we’re and we’re not trying to replace anybody’s jobs we’re trying to just cut back on repetitive tasks that take a lot of time. OK, uh, so Jen, um. Jam session number 2, step number 2 in the framework is, uh, I believe is that the jam sessions or that’s jam sessions. That’s right, jam sessions. So after brainstorming, then jam sessions. What, what’s, what’s the difference between a brainstorming session and the? I mean, that’s basically the same except for jam you’re eating, obviously. No, I’m just kidding. Um, did I, did I mix up the framework? Step one is step one’s learn, learn. Oh learn. Oh, see, well, you’re all suffering with a lackluster host and Kate, Kate, Kate was too polite to say. You’re wrong. Uh, step, step one is not brainstorm. All right. Step one is learn. So step one, alright, so, OK, they did the learning. She said they, they talked to Ben. They got some training. That was the biggest thing like what is this and what does it do and what does it not do? Once you have that framework, then you can have your jam session because then you’re like, oh, OK, these ideas are percolating. But to Ben’s point. You’re not immediately diving into OK how is all that stuff I just learned gonna help me you actually stop and come back and go, what’s going on in my job? What do I hate doing? What are the things that I take like this this sort of grunt work, the repetitive task what’s stuff that I’m like oh my god, I hate sitting down with a blank slate looking at. Um, emails I need to go right back to all my grantees. I know they’re gonna be, it’s the same stuff every time, but it takes me a while to find everybody, do the things, write the note to everybody, whatever. I have to go research. I have to go dig through papers. I do whatever that’s like a lot of just sort of like, uh, I hate that part of my job. So you don’t even really get into like, can AII help me with this yet? Like Ben said, you’re just really like, let’s talk to everybody about their jobs. So the jam sessions are more about like, hey, let’s just actually talk about your day to day and what’s the stuff that’s sort of is a drag. That’s your jam session. I know it doesn’t sound like a jam session, but it is because it’s, it’s also very cathartic because you get to like talk it out with your, with your teammates and be like, Oh, this is kind of a drag, and you’re like, Oh dang, OK, great, I can help with that. But let’s not get to that yet. Let’s just say, tell me what you actually literally don’t love about your job. Just get it out. It’s good therapy. It’s get it out, and then you can be like, Great, I could probably help you with that. OK. And, and it’s new Music USA, so a jam session is, is appropriate. It could be even every day. Alright, um, OK, so now we have our big list. We’ll go back to Ben, back to Ben on the end. Um, what, what’s, what’s our big list, uh, step look like? So big list, there’s the normal way of doing this and then there’s the technologically you get like an A plus way if you do it, which is to use AI to help you. With you, OK, we don’t even wanna go there necessarily normal. The normal, the normal way is to listen to, to people in jam sessions and any time an idea comes up, hey, I wish, I, I hate, like Jen, you know, like Jen said, I hate writing emails to all my grantees because they’re all the same. There’s there’s a little bit different thing in each one, which is kind of annoying. You write that down, that’s all. Write it down and make a list and so as you do that by the time you’ve done these jam sessions you’ve hopefully got a list of, you know, 1520 things on it. So that’s the base, that’s the normal way, OK? If you want an A plus in AI stuff, OK, OK, the AI version would be to go to, you know, a quad or something like that. Record all the meetings, by the way, that’s the key. So record the jam sessions, then you download the transcript, right? And you’ve got all the words in the transcript, and that’s all these AI tools work on. They just work on words. So you’ve got all the words in the transcript. You take the transcript, dump, dump it into cloud or JJBT, whichever one you wanna use, doesn’t matter which one, and you say. Hey, I’m doing a jam session, and the purpose of this jam session is to find everyone’s grunt work, right? The things they hate doing, the repetitive, the road stuff that maybe AI might help with, and can you read through these transcripts and pick out ideas that you find? There you go. So you could do it the computer and the AA plus plus plus way is to do it both ways and then combine them and compare, yeah, compare and combine. OK. Do we know yet whether all the items on our On our, on our, uh, big list are are AI achievable? We do not know. We do not know, and a lot of times they won’t be exactly. So that’s what the next, so then you go on to the next step, right, the prioritized step. So I don’t want to skip ahead on my steps. OK. Where, where is there anything more you want to say about, uh, about step three? The, the, the big list? No, I don’t think so. I mean, we covered the big list, list, how, how, how many items do you remember? What, what was your, so, or between, so, so Ben met individually with me and my two colleagues, and between the three of us we came up with a list of 15 possible use cases. Give us a couple of examples of. Sure, uh, well, the easiest one is an AI note taker, um, but things like, so we publicize our grantees on our website to do that we have to create a lot of profiles for each grantee, so like 150 profiles per year in WordPress, so very simple repetitive task that takes a lot of time, that’s one, an AI writing partner for social media strategy is another example. Let’s see what else one more if you can think of one, sure, uh, a knowledge base for grant metrics. So basically loading all of our existing grants into cloud and then making it easier for our grant writer to find metrics from past grants and update them just to save a lot of time. OK, all right, cool, uh, now we’re prioritizing Jen. Why, why don’t you, uh, lead us through this, I think that, you know, honestly that’s a big one where you, I mean, again, the list that you’re making usually isn’t like, well I’m gonna do this in cloude or I’m gonna do this in whatever you just say like I really hate it when you’re, you’re. She’s already gone through all the steps, but when you’re first doing it, you’re usually just saying, God, I really, I need to, I need to go back through all of our past grant applications or I wish I could go back through all my past, you know, applications and pull really great information out of that. God, I wish there was a way to do that. Then you figure out that AI could do that so like we said, there’s usually a list of things you have to go through them and figure out which ones are actually going to be kind of the most AI. Friendly, you know, like these are gonna be the achievable, but back to Ben’s point, you’re literally looking at like high impact, low effort, so you have your think of a little grid. You’re like impact over here and effort over here and one is X and one is Y, right? So you’re looking at high end so you then as a group you kind of map them out and you go how many people in the org will be impacted if we implement this solution that’s gonna be a high impact solution and it’s actually not gonna be that hard obviously rolling out. AI note taker is like the lowest effort thing you could possibly do, and it will have a huge impact on everybody in the entire organization if you roll it out properly so that’s the easy like boom boom it’s it’s a it’s a double win, you know if you go, I wanna create some fairly complicated custom, you know, thing or whatever you’re like oh that’s a high effort and it’s only really gonna impact maybe one or two people on the team. We’re gonna put that in the let’s get to that later list so that’s where you, you make a grid and you put you plot all 15 things out on that grid with some maybe some help from then your consultants because that you’re like I don’t know how difficult this is to implement and so that’s where really the. The folks who’ve been doing this work can kind of jump in and be like, oh, that’s actually a pretty high effort. It’s not, uh, I know all the, all the marketing says it’s really easy, but actually that’s gonna take a little bit more time than some of these others. So helping a group sort of sift those things onto the grid, it’s easy to sort of pick out the top 23 if you’re ambitious, maybe 4, of those high impact, low effort. How long is this 5 step, uh, framework take to work through at an organization that has like New Music USA 10, you said 1010 employees. OK, so how long did it take you? Well, it’s still very much in progress. I mean, you know, like, like everything, it’s a matter of, uh, prioritization so I mean. You start then, when did we start? Was it we really started in earnest in the fall, right? Yeah, so it’s been 8 months or so, yeah, roughly 6 months, yeah, I would say about 6, yeah, yeah, maybe even less. And now you’re at the point where you’ve got your list, yes, so we are now starting the implementation phase. We, we have our, our top 4 that I alluded to, and we’re gonna start with implementing 2 of those 4. OK, so you’re at the top 2 to 3, uh, and the blueprint. You’re in the blueprint phase. What’s, what’s this blueprint all about, uh, Ben? Well, the blueprint blueprint is supposed to be more detail on each idea, and you want to capture, uh, what you’re what you’re trying to replace. So what is the pain point that you’re trying to replace? So what is the thing that people hate doing? That AI is gonna do, um, how’s it gonna do it for you and hopefully a little bit about how it’s gonna be implemented again, you might need some contractor help or, you know, do some research on this, but a lot of times it’s gonna be, hey, we just have a custom prompt that we’re gonna put into a cloud. Other times it might be, hey, we need to connect Zapier with in a. AI system or something like that. Um, but you just want a page or two on each idea and the reason you want that is so that you can take it and hand it to somebody to implement for you. So it’s either maybe somebody on your team or in your organization or it’s somebody you need to hire from outside, um, but it’s like at least a sort of a concrete, you know, not just what this why this exists and what it’s gonna do. But a little bit about how, how it should be done as well and if I may add, I think the blueprint is also very helpful if you’re in a position where you need to get leadership buy-in for implementing such a tool. Nonprofits are slow to adopt to new technologies which is, uh, and I mean arts nonprofits I think are even slower in many cases. So, um, you know, having this blueprint was extremely helpful. I was able to send it to our CEO and say. These are 4 tasks that we can undertake. This is how much time it’s going to take to implement them and how much time it could save us in the long run. yeah, yeah, exactly, and, uh, metrics like this are so important and the blueprint really helped establish those and helped me get leadership buy-in so and then it’s uh implementation. OK, OK, um, you’re gonna talk some about ethical issues around AI, I believe that’s what, that’s what you’re, uh, responsible adoption, there’s a little bit of responsible adoption, yeah, flesh that out for us. I mean, essentially we, there’s, I think we kind of because we only have a 30 minute session we can’t touch on everything, but we do talk about, um, at the beginning a little bit of just about again like backing up to saying like we understand. There are a lot of considerations to go into using these technologies um there’s a lot of um focus right now on the environmental impacts of data centers and things like that so um and. The politics or the. Ideologies of the folks who run the various uh companies that do um the large language models that we’re using right now, the generative AI that most folks are using, so mostly we just wanna bring um some of those ideas, uh, to the fore. We don’t have a lot of time in our session to talk about it, but we can do a whole other, I mean, I’m sure there are other sessions at the NTC this year about the ethics, um, around. Using the tools so it’s also there’s a lot of thoughts about like uh what does it still mean to be the original creator of something? What does it mean now when all the ideas of all of humanity are basically in a giant robot machine and it’s you can spit it back out of you so there’s all these different sort of ethical theoretical ideological considerations, environmental, all these things and it’s just important for us to help people understand. In the learning part we very much say go to some learnings that actually really dig into some of these things if you don’t know about these things already you should educate yourself and then. Like in a session I had on my untangled a couple weeks ago, it was like talk about these things as a group inside your organization. She drops the name I did the podcast. I did, but she did it so obliquely that it’s, probably not even noticed. I just called it out, of course, but man, it’s called, it’s called Untangled. Brian Miller and I were talking about exactly these things to do before you get going, which is to say as an. Organization, where are we with our values and what kind of, um, you know, organizations do we want to work with whether it’s the AI tool or the vendor that you know prints our posters or whatever we need to think about that as an organization you probably already have those conversations about other vendors or other folks you wanna partner with your AI tools are no different, so it’s like how do we want to take our ethics and our values and make a values aligned decision about what tools. We’re going to use and how we’re going to use them as an organization. I like your analogy about working with other partners, consultants, partnering with other nonprofits. I mean you would, you would consider their, their values. You would, uh, you should do the same here. This is, this is a partner. That’s, that’s, that’s a great analogy. And let me, let me add one thing about our framework. We’re about to wrap up now. I want to thank Jen Frazier, Ken, no. I got him. He’s got him. He got him. He’s like, wait, what? I was like, Oh, my mic’s off. I think I turned it off. It happens every time. Please, please, um, so framework wise, by the way, you can actually download our framework from our session notes from our session if you want. We have a little framework handout. Ethics is captured in part 5, OK, which is the blueprint and execution phase. As you do that, you want to, every time you implement a new tool, you wanna update. This thing which you should have called an AI use policy for your organization and so the process of creating one of those should hopefully capture your ethical stance on this stuff you should consider what you wanna use, what you don’t wanna use and put that into your AI use case or AI use policy. Every time you finish, you hit, you know, step 5 and you start executing on your ideas, you wanna go back to the AIU’s policy and add whatever tool that you’ve created or adjust what you have in that policy to reflect the tool that you have adopted or the thing that you’ve created. Can we spend a couple of minutes on the environmental impact? I mean. The environmental impact is unavoidable as soon as you start entering prompts and then massive data centers are churning through your prompt and going through their quadrillions of bits of data and so the the. The environmental impact is unavoidable from, from, from the get-go. If, if you are uh aligned with. The, uh, you know, sort of climate change mindset and that climate change is a is a is an issue for your, for your nonprofit, even if it’s not your work, but it’s part of your values, then, then you have a, you have an unavoidable. How do you reconcile that conundrum that you do that’s uh, you know, a dissonance. Yeah, so, so this is how I think about it. Everybody should think about it in their own way, do their own research, figure out, which is a terrible phrase to use, but do research, figure out how you feel about it. So. The way I think about it is there are environmental trade-offs about everything we do, so drive a car, right? You should probably if you can take the bus, take public transit, not contribute to climate change, right? But there are good things about cars. There are ambulances, for instance, which can take people to a hospital, so it depends on. What you’re using it for, right? So do you wanna use AI to write yourself jokes to make you laugh before bed? Probably not. Are you using AI to change the world in a better way, uh, and that’s gonna be super impactful then you know you wanna think about it. The other thing to think about is the context of the environmental, the actual, you know, the actual data about what. How, how the, the data centers impact the environment is a bit opaque. That’s I think the biggest problem with using these tools is that we actually don’t really know how much energy they use and how much water they use. It’s hard to extract that information from the, you know, the systems that are in place. On the other hand, we do know that Google’s largest data center last year. Used as much water as the average golf course in the United States. That’s the golf course. So what’s more useful? What’s more you know, what contributes more to the world? I would argue, you know, a data center, but maybe not, you know, it depends on your perspective. If you’re a golfer, maybe not, but it’s, I think about all the golf courses on the planet and the. Places also where golf courses are. Let’s go with Palm Springs or Arizona. Same thing. It’s like ridiculous amounts of water that goes into a very luxurious, I think, um, elite elitist, yeah, elitist sport that’s very expensive, blah blah blah. So there’s that, there’s, um, the environmental impacts generally right now are, um. Water consumption is the biggest thing and obviously um but there’s other impacts about like where are they building the data centers who are who’s actually staffing the data centers what people are what folks what’s happening in that community a lot of folks are actually fighting. The building of data centers in their local communities and things like that. So there’s, you have to kind of like dig into it. But to Ben’s point, it’s very hard to find this information. They like to hide it from you as much as they can, but there are different ways. So I’ll just drop another name. There’s an organization here called Change Agent, which is an open source, uh, based and very, uh, uh, an AI tool that’s just like, uh, Chach BT or Cloud, but. They’re built from and within the social sector so shout out to those guys they will give you a rundown of how they are combating the environmental impacts of the data centers that they’re using to process their stuff and so they do a lot of carbon offsets they they do a lot of work internally as an organization to already think about this and combat that so they’re again because they’re from the space they’re already thinking about this and they’re like hey. We know this is a problem we have ethical problems with it, but yet we also see huge benefits from organizations being able to use these tools, so they’re a good one to also just look at if you’re considering AI tools. And Kate, I’m gonna give you the closing word, but how did the New Music USA reconcile the the environmental impact with the, the return on investment that you that it expects to enjoy from. I think using the uh yeah picking up the low hanging fruit with AI sure I mean I think the way we’re thinking about it is more in terms of you know these tools are here and are going to be broadly used and adopted by most organizations and most people so our take on it has been how do we learn to use these tools that are here as responsibly as we can use them. All right, perfect way to start. That’s, uh, to end. That’s uh Kate Dreyfus, director of communications at New Music USA. With Kate is Jen Frazier, CEO and founder at Firefly Partners, and Ben Freda, president of BFC Open Peren BFD Close Peren Digital, whichever you prefer. Now, the name of the company is BFC Digital. Ben Freda. All right, Jen, Kate, Ben, thank you very much. Thank you and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. It’s time for Tony’s take 2. Thank you, Kate. We have a new character in our ensemble at the gym. Community gym that I go to. Uh, this is Sam. Now, Sam, uh, is the gentleman who invited me to sign Jerry’s birthday card. Remember Jerry, who I don’t know, but I recognized him when Sam told me where he sits because he sits at the same bike every single time and he’s turned 91. I signed his card. That was Sam who invited me to do that, not because Sam knows my name, but just because he sees me a lot. So, he invited me to sign. Sam is, uh, Sam is interesting. He’s very. Uh, talkative. Um, he’s, he’s, I think he’s north of 80. He’s got a, this great shock of white hair, all pure white hair, slender, tall. I believe he was in the military. I think I’ve heard him say through the years that I’ve been going, I, I, I, he was in the military. You may have even flown, like a navy, maybe a navy pilot or something, a navy flyer, not necessarily pilot, it could be backseat, some aircraft, but Um, I have to, I have to get a little more bearing on, on Sam. So I just, but I just learned his name. That’s why I’m introducing you to him. I didn’t know who he was, but I heard, uh, him introduce himself to someone else. Yeah, he’s, he’s, he’s chatty. Um, like, he walks around to the different stations and different machines and people and, I don’t know if he’s interrupting, but he’s, he’s imposing. You know, he wants to talk about, he talks about sports, he talks about politics. Uh, he talks about, uh, town stuff, like, you know, events that are coming up, you know, like we had, uh, we had, uh, Saint Patrick’s Day last month, festival, things like that. But he’s, he goes around and he’s, uh, he, he, he is slender, but it’s not because he works out a lot because he’s, he does more walking in the, in the fitness center than he does actually working out at machines or weights or anything. Uh, he’s, um, He, uh, he, he likes to, he likes to tell stories and talk to people. So. That’s Chatty Sam, very nice guy. Well, if you can put aside the food aside the fact that he’s imposing on everyone’s workouts. He doesn’t impose on mine. Uh, and because I’m on the elliptical, or I’m down on the floor and I’m panting as I’m doing my planks and so, plus you’d have to bend down to talk to me. So I’m inconvenient. But, uh, he talks to a lot of people, unless you’re, I noticed, unless you’re on the treadmill, the treadmill, he, uh, he avoids. But if you’re at any of the machines, or even on the bikes, He comes over for a chat. It’s a little much, a little much, uh, I believe. That’s Chatty Sam. And that’s Tony’s take too. Kate So do we know if the guy ever got his birthday card? Oh, Jerry did get his birthday card. Yes, but it was about. 2 weeks late, because he didn’t come in at the same time Sam was coming in with the card. So by the time they got together, it was about 2 weeks after. Uh, Jerry’s birthday. It’s still the thought that counts. Absolutely, absolutely. And he’s probably still, I’m sure Jerry’s still scratching his head. It keeps him up at night. Who’s the person who signed Jim Rat? Who could that be? Who’s Jim Rat? We’ve got just about a butt load more time. Here is ethically using AI. Welcome back to Tony Martignetti nonprofit radio coverage of 26 NTC. That’s the 2026 nonprofit Technology conference. We are all gathered, all these technologists and technology users in, uh, Detroit, Michigan. With me now are Chris Rossica, CEO and president at Rossica Communications, and Bethany Friedlander, president and CEO at New Bridge Cleveland. Chris, Bethany, welcome. Thanks, Tony. Thank you. Pleasure. Have you both. Your session topic is 5 tips for ethically using AI to develop compelling website and social content. Chris, I’m gonna ask you to just give us a high level overview to start us off. Sure. Our room was pretty packed with mainly nonprofit executives who were really based on the title of our topic looking for ideas and how they could use AI to generate content uh whether it’s for their for an article or a blog, how to repurpose that content for social media. Also, how to leverage earned media coverage, say, um. An interview with Bethany Friedlander from Newbridge and take that interview and turn it into say an e-newsletter for stakeholders so it was really about utilizing AI in ethical ways of course but utilizing it to really integrate. And diversify marketing communications so it’s less taxing on staff to do that work and it makes it more feasible to do the work that in the past may not have been a priority based on. Resources resource limitations and lack of qualified personnel to, to do that work. All right, thank you. That’s ideal. Thank you for that, um. Now, uh, Bethany, are you a, a client of Rossica Communications? Is that the relationship here, client and consultant? Yes, we actually met at South by Southwest EDU. We sat next to each other at a breakfast and have developed a really strong relationship, um, primarily working on elevating the story of New Bridge Cleveland. We’re a smaller nonprofit. Uh, and so, uh, looking to frame that story, how do you become not a nice to fund but a must fund, and how do you do that, particularly bringing national money into Cleveland, which is not a place where a lot of national money finds its way actually we have a very robust local philanthropy but not nationally. OK, and, uh, before working with, uh, with Chris and Rossica, what, what, what was your experience, if, if any, with artificial intelligence using. I think we were probably in the same place a lot of nonprofits are, which was, is this cheating, right? We’ve, we answered the same grants 15 years in a row with the same questions. They’ve never changed the application. Um, is it cheating to use AI? And I would say no, we have our own blinders on about the language we use to discuss ourselves, and I think it’s important to have an opportunity to have that looked at, challenged, and improved. OK, um, Chris, why don’t you, uh, walk us through, you have. You have 5 strategies of uh of uh ethically using AI for web and and social content. Can you talk can you just tick those off and then we’ll talk through? Sure, sure. So the ways that you can use AI include positioning and messaging. And help frame to frame the story. Uh, the second is for repurposing. Content for stakeholder communications. Uh, the third way or that you can utilize AI is to help you expand your website content, and that includes articles, thought leadership articles on your site. The 4th is to utilize these tools to help you. Be more searchable online. So AI search today, Tony is huge and. Many nonprofits were struggling, are struggling or still struggling with search engine optimization. Now you have AI search and how do you rank, how do you rank in AI search? So that was another key topic we spoke on and then the last is really creating your brand persona and how do you stand apart? How do you differentiate your organization? OK, OK. Um, around the, uh, the, the ideation, you know, thinking about the brainstorming, how you might have started using AI at, at, at New Bridge Cleveland, Bethany, what did you, was there a brainstorming session or, or meetings or like how did you decide where, where the, the. The best use cases would, would be to begin. Uh, so a number. So first of all. So, a lot of different opportunities, right? So one of the biggest for me was how do you choose character limitations and grants. So you can write the most eloquent answer in the world and if it doesn’t fit within 250 characters, so it’s fantastic as a tool to take you and edit as an editor. Also, to, um, help you brainstorm, so the opposite, right? So sometimes I know exactly what I wanna say and I’m not saying it in a few enough characters and sometimes I don’t know what I wanna say at all and so I can start in a very casual way throwing ideas and and I and words into into AI and then getting back the brainstorming that then I can then further refine. Chris, any, any thoughts on this ideation phase? I think that. Having AI really get to know you and what you’re all about is critical and Bethany’s done a great job of doing that, of educating the AI of prompting it, of having it really explore what her brand is all about. Most websites today aren’t up to date with people’s messaging. Why? Because all organizations evolve. All nonprofits are, are evolving. The landscape is very it’s challenging right now because federal funding has been cut across the board. And how do you stand apart and diversify your funding mix, right? And that’s one of the things that New Bridge has done a great job with it’s. Really giving AI all of the information and they’ve also updated the website too recently with very current messaging um again many fall behind in that area, not just nonprofits but across the board corporations too as well so that’s something that I’ve seen really pay dividends to Newbridge and Bethany I’m sure has a lot. To say about how she works to inform the AI and really let it get to know her. So I throw every email that I write into it with the quote uh with the prompt of make this better. I may or may not use the change, but every time I do that it’s learning my language. It’s learning my phraseology so that then when I ask it to create something new, it’s creating it more and more frequently and tighter and tighter closer to my own voice. We’re also a fairly complicated nonprofit in terms of how we do the work, and that’s been a challenge since our inception to explain to funders and so. Allowing, uh, myself to engage in a dialogue with AI to say which parts of this are the most resonant with the uh with the with the audience that I’m trying to get to and not. And understanding that it really only matters that it’s heard, it doesn’t matter what I’m necessarily prioritizing, so letting it do some of that work for me and acknowledging that I may not be the best lens, we’re very close to our work. I don’t think there’s a nonprofit here who isn’t deeply passionate about their mission, deeply resonant. That can be a huge limitation to your success because it puts huge blinders on you and the language you use to describe your work. That’s interesting, yeah, yeah, um, when you’re, uh, when you’re uploading everything, including your emails, are, are you, you, you’re doing this to a, to a learning base that is unique to, uh, to Newbridge? It’s not, this is not in the public domain, right? Well, and that’s a funny question because I am giving it a tremendous amount of power and information that it can use then to improve other nonprofits, right? But I think it’s still worth it to have that refinement. To, um, and I would say now, uh, I would say about 85% of what it writes. I clearly hear my own voice. I, I no longer question it does not seem like a foreign entity, but that’s also because I have my own account. I don’t let anyone else use my account, so it’s only getting input from me. It’s not getting input from the entire organization. OK, OK, but, but it is one of the public models. Yes, it is, it is. OK, and so that doesn’t, I mean, every email, maybe not every email literally, but you know if it’s 95% of your emails or even 75% of your emails, that that doesn’t bother you that. That they’re now in the, is it right to say they’re in the public domain? Well, they’re they’re they’re in the domain that that this large language model which what what do you use? chat, OK, that chat is learning from that doesn’t, I mean that that doesn’t trouble you. It does. I suppose suppose somebody does a prompt write me an email in Debbie Friedlander’s tone to. To uh have her director of finance write a check for $50,000 to, to my company. I mean, yeah, no, I think it’s a fair question, and we had a great audience member who wouldn’t talk about like the ethics of all of this, and I think it’s incredibly important. I think where my head’s at right now is a 15 person staff. With a $2.5 million dollar budget that has to be raised like clockwork starting July 1st of every year and right now the benefits outweigh the liabilities, I care deeply about my participants and making sure that no private information about my participants is ever included in those emails. I would never do that. Uh, I would also never put an email in that had any private information about a funder or an arrangement with a funder, but if we’re talking about, um, you know, conversational emails where I’m talking about Newbridge and. Every day I have 10 opportunities to describe the organization. They don’t all land equally and so being able to run it through that and recognizing. I think it’s elevated the language and I mean my proof is, is that it’s elevated our status in Cleveland. It’s it’s increased the number of tables that we’re sitting at. It’s increasing the number of dialogues we’re participating in, and I think ultimately that pays off. That’s interesting. So you, you, you’re seeing those kinds of outcomes, prominence in the city, absolutely. Being a thought leader and I mean you can only be a thought leader if your thoughts are well organized and I don’t know that that’s something that naturally we all do particularly well and heard and heard and heard otherwise you you if your thoughts are well organized and nobody reads them, that’s called a diary you know. It’s not what you’re aspiring to, right, uh, OK, no, but you’re right, there’s risk and there’s, and you are enriching something that you’re never gonna get back, so you have to hope that your returns coming in another way, and I think right now benefits outweigh liabilities. I, I can’t say that that’s gonna be true forever, OK. Uh, Chris, say something about the, the AEO I call AEO, artificial engine optimization. You, you said earlier a lot of nonprofits are still working on SEO, but that, that really has been, uh, overtaken. Uh, it’s almost an anachronism now because of the, because the artificial engine, the AI engines are generating summaries that don’t, don’t lead to your website. How do we overcome this? Well, certainly their new environment. There are a lot of It’s pretty simple and straightforward ways of understanding how AI works. And it’s not really reverse engineering either. You can look at who is ranking for certain key phrases so if you put in workforce development, healthcare workforce development organization in Cleveland. We better come up first. You better come up first. Exactly. This relationship is not working otherwise. Exactly. You’ve been admonished. Yeah. So if You put in a cer a certain key phrase depending on where you’re located and. The service. The geographic surface area that you’re serving, right? You can be a national organization most of the time though, national organizations have a local presence, right? So the very the telltale signs are, you know, are you ranking in AI search results and if not. Look, scroll down and then you’ll see people who are searching AI also ask and then you’ll see some additional key points. So you’ll know the important, that you’ll know the ways people are searching in AI for answers. After you understand that, then it’s time to modify your website and the content on your website to create. Summaries, really succinct summaries and Q&A’s or FAQs that address those questions that are being asked on a regular basis. So that’s, these are just some very basic, uh, ways of beginning to appear in AI search results. There are some other things that are a little bit more technical. So if any of your listeners have questions about that, we’re very transparent and very willing to share with them those specifics so if they have a web developer that’s part time or an agent, a company that’s working for them, we can steer them in the right direction and let them know what they need to do so they rank in AI search responses. OK, OK, um. Bethany, how about, uh, expanded web content? You, I guess this is a, this is generating website content for you as well as social, right, as well as social content. Yeah, so before we met, Chris, we had no social media presence. I just didn’t have anybody. I feel, well, let me take a step back. I think it’s really important if you’re gonna add anything to your organization you need. To be doing it consistently, so having, you know, a Twitter account if you’re tweeting tweeting or Xingxing I guess Xing once a month is is irrelevant so I never had the staff to do it. Chris has showed us how we can take content that we put in one place and use it in multiple other places in a really simple way and so we’ve greatly expanded our footprint and I think um it’s really about. It’s not, it’s not about eliminating work, it’s about doing work smarter. And so I think we were in the phase of just we can’t, and now it’s we can and we can do that smarter. And is that AI related? It is. So explain how you took, you can take like one of my articles and then so Bethany was featured on Medium or Authority Magazine’s Medium platform. Millions of people have exposure to that, but how do you know if the right people are. You know, tuning into the website and seeing Bethany’s uh bylined article or op ed piece. So what we did is took use utilizing AI took that interview with Authority magazine, turned it into a blog post that went on to New Bridge’s website, turned it into a LinkedIn social post, uh, all in an automated fashion that saved so much time, and there’s no. It’s in the, the information. The article was in the public domain to begin with. It’s on Medium.com. So I understand the question you asked earlier, Tony, about sensitivity and do you really want to give it confidential information and 99%, I mean, almost all of what we do is not that at all. We’re, we’re, we’re very wary of doing that and I concur. I get the sense that you feel you, you have some concerns about that. And we have the same concerns. I know Newbridge does too, but in this area. That article. Now it’s turned into all this content for different channels and it’s all unique content. Same holds true not only for the earned media coverage, but for an article, a thought leadership article that is written for the Newbridge website, that can be turned into a media pitch. Well that can be turned into a um into social posts for all your social channels and then we use AI on an ongoing basis to take one social post that we write and turn it into social posts for all of uh nonprofits channels um so it’s unique content but it’s still conveying the same message. You, you had your session already, right? Yeah. So what are some of the questions you got that struck you that are memorable? So we, we asked them a question which was to put, uh, a simple question into whatever uh AI they’re using, which is what movie star is my organization and. Um, and I do that and I talk about that because it allows you to see how you’re being seen. It’s the language you’re using. So interestingly enough, overwhelmingly in the room, everybody got Tom Hanks, and the, and the inclination was, oh, then AI is not that smart, it only has one actor, and my response is no, that’s because we’re all talking about our organizations in the same way. We’re all talking about ourselves as kind, good people. Now, interestingly enough, Newbridge doesn’t come up that way. Newbridge comes up as Viola Davis, and that’s partly because we talk a lot about trauma, resiliency, and grit. And if you wanna talk about somebody who embodies that, Viola Davis really embodies that. So my suggestion to people is if you don’t like what you’re getting back, then think about how you’re talking about yourself because we’re really much more complex than just being good. By the way, Rossica Communications is George Clooney, so which, which was a shocker, by the way. Clooney. OK, now I’m thinking of Alec Baldwin. Yeah, I was thinking of the personal side of Alec Baldwin. No, George Clooney. Now that, yeah, so are you happy with that? or very happy, yeah, OK, yeah, great under pressure. He always seems to be great under pressure. His persona, right? His acting persona, very consistent. You can rely on him, yeah, those types of attributes, yeah, does similar kinds of roles too. Yes, right, OK, leading man, very good. OK, uh, what’s, what’s another question you got that might be interesting folks? So we also ask, uh, what’s something about my organization that’s confusing or might be misunderstood by funders. Again, something that you may not see, it may be a huge blind spot for you, but can help you with clarity and then also what is the number one thing we could be renowned for? What can we be world best at? So I think. Um, asking it those questions, it’s not, I mean, it, it’s not foolproof, but it does give you a sense of how somebody who’s not with you every day might respond to you, think about you, and what they might be left with is an impression. If it’s not the impression you want them to be left with, change the language you’re using. Yeah, Tony, we always say perception is reality. And how are you effectively. Demonstrating the value you bring to the stakeholders that you serve and if you’re not differentiating your organization and if you’re not. Saying things that truly resonate with those stakeholder groups, then you’re missing a huge opportunity to, to improve communications in order to serve more people that you’re looking to serve. How about we leave it there. All right, thanks. That’s Chris Rossico, CEO and president at Rossico Communications, and Bethany Friedlander, president and CEO at New Bridge Cleveland. Chris, Bethany, thank you very much. Thank you. Thanks for being with us and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. Next week, we’ve got more on AI from 26 NTC with AI for the rest of us, and your AI acceptable use policy. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great. OK, um, a little note here. We, when you, we’ve got more, the way you said more made it sound like it’s, it’s too much. It was, it lost the effect that we’ve got, like, we’ve got more. All right, you didn’t, I’m I’m exaggerating. You didn’t do it that much, but just, we’ve got more on AI. Please, just do next week for me. Next week, we’ve got more on AI from 26 NTC with AI for the rest of us, and your AI acceptable use policy.
Our Esteemed Contributors kick off 2026 to share what they’re looking out for in the New Year. We talk about increased hesitation around AI adoption; mitigating the risks of political, legal and PR attacks; your board’s role in protecting your nonprofit; increased collaborations between nonprofits; data protection; overcoming fears; and, a lot more. They’re Amy Sample Ward, our tech contributor and CEO of NTEN, and Gene Takagi, our legal contributor and principal attorney at NEO, the Nonprofit and Exempt Organizations Law Group.
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And welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. Happy New Year. We’ll have more to say about this. Coming up. Yes, excitement for next year. No, what am I saying? Excitement for this year. Well, it was next year when we’re recording, but it’s this year now. It’s this year, this year. Happy New Year for this year. And I’m glad you’re with us. You’d get slapped with a diagnosis you’d, you’d get slapped with a diagnosis of neoenophobia if you feared our New Year show. Here’s our not new. Well-seasoned associate producer, Kate, with what’s up this week. Hey Tony, happy New Year. Thank you. Would you call me well seasoned? Yeah. Got me. Here’s what’s up. 2026 outlook. Our esteemed contributors kick off 2026 to share what they’re looking out for in the new year. We talk about increased hesitation around AI adoption. Mitigating the risks of political, legal, and PR attacks, increased collaborations between nonprofits, data protection, overcoming fears, and a lot more. They are Amy Sample Ward, our tech contributor and CEO of N10, and Gene Takagi, our legal contributor and principal attorney at NEO, the nonprofit and exempt Organizations Law Group. On Tony’s take 2. I’m excited for 2026. Here is 2026 Outlook. It’s a genuine pleasure to welcome and say Happy New Year. To our two esteemed contributors to nonprofit radio. Amy Sample Ward is our technology contributor and the CEO of N10. They were awarded a 2023 Bosch Foundation fellowship, and their most recent co-authored book is The Tech That Comes Next about equity and inclusiveness in technology development. You’ll find them on Blue sky as Amy Sample Ward. Gene Takagi is our legal contributor and principal of NEO, the nonprofit and exempt organization’s law group in San Francisco. He edits that wildly popular nonprofit law blog.com. The firm is at neolawgroup.com and he’s at GTAC, as he has been for many, many years. Happy New Year. Welcome, Amy. Welcome, Gene. Happy New Year. Happy New Year. I really appreciate. The level of enthusiasm that you bring, Tony, and I will feed off of it to have a, have a smile on my face as we have this, what is likely very intense conversation about, uh, intense, yes, intense, but, uh, valuable, uh, and valuable, not but intense and valuable and informative. Uh, all right, I’m, I’m happy to spread, uh, enthusiasm. I hope, I’m glad it’s infectious. All right. Um, so we’re, we’re talking about the outlooks. You know, what, what are we, uh, anticipating, paying great attention to? Uh, in this new year 2026. Uh, Jean, let’s start with you. Uh, you’re, you’re concerned about, uh, risks to nonprofits in terms of our, our, uh, political. People, uh, I almost say foes, but a lot of our foes, but not all are foes. Political folks, uh, legal attacks, uh, the, the, the community, the sector, we’re still as we were in 2025, um, at risk, you believe. Yeah, amidst all the rainbows, lollipops, and roses that we should all celebrate, um, yeah, there are, there are a few troubling aspects of 2025 that will probably linger through 2026 and beyond that we have to think about. So, you know, I think, you know, just to start us off, it’s good to sort of take the risks into different buckets a little bit. Um, and so, you know, there are the legal risks, of course, and those of. Long been in existence and people and organizations can manage around that, but there are political risks now and a lot of what is coming out from the federal administration and those that support the federal administration are politically driven risks that line up with with the administration’s agenda so there’s that bucket of risks. Then there’s the whole public relations risk uh as we are kind of in in this um. Very polarized society and there are people taking sides and and various ways of attacking not just organizations but individuals within organizations and so you’ve got all of these areas of risks to think about and. I, you know, I, I think the overall goal where I’m hoping to continue to see those, you know, raindrop rainbows and lollipops and roses is just to, to be calm and, and sort of just say, hey, we’re all mission driven organizations. We know the game, um, it’s a changed playing field over the last year, but we still know what our goals are. We still know what our mission is. We still know what we need to do, and we’re going to keep trying to do it because that’s what we always do. And um just to keep our eyes open on that, yes, the playing field has changed. We’ve got risks to to to think about, um, but let’s look to. You know, sources like Tony Martignetti nonprofit Radio, so we can help manage those risks and stay calm and stay focused and and on task. All right, so Amy, Jean is. Helping, you know, wants us to be grounded, like, you know, grounded in our mission. Yeah. Uh, are, are you, uh, are you on board with that? Absolutely on board, um. You know, in December, I had the privilege and opportunity to be at a couple different gatherings, one focused on cybersecurity, one focused on a regional gathering of, of nonprofits, so all across different mission areas and Two conversations from those spaces kind of carrying into our new year outlook here and, and maybe this idea of being grounded, is that I think there’s, when it feels like every single thing needs work and every single thing is hard, it’s so Easy to be overwhelmed and be like, OK, well, it’s not even worth doing anything on security unless we can do everything. And that’s just not the case, right? Being grounded in that same feeling of, as Gane said, like, we know what our work is, we know what our mission is, is bring that same attitude to all of these pieces of technology and data and security that might be on your list, might be things you know you need to work on is. Doing one of those things is better doing, doing none of those things. And just as much as you know your mission, and so you’re not going to get distracted by the politicization of every single one of our missions right now, you’re gonna stay focused. I think that’s the perfect framing for making these decisions around technology or security or data. You know your mission. And if your community, your constituents, your service recipients are not safe to receive those services from you, then you’re not able to meet your mission. So if you have to make a decision about, should we collect this data? Should we store it over here? Should we have a web form for this, you can go back to that frame and say, Would this form make our community members unsafe? If so, how do we get rid of the form, right? OK, our funder requires that we report the number of people in our services that are in the county, because the county is our funder, right? Great. You can collect if someone is in the county, you don’t have to store that check box or their home address in their profile in your database, right? That, that data can live in different places and that protects those community members. If you ever had A subpoena or a request for that data, right? So if you can come back to this, we do know our mission. We are not being distracted from it, and we are going to keep our people safe. It really is, I think, a strong Impractical for every single staff person, not just someone on a, on a technology team to make a choice about technology systems or, you know, how you’re implementing data. That’s one bit of grounding I wanted to offer. OK, let me, let, before you go to your next, that is, it’s, it’s very consistent with the last time you were on. Which was like, uh, I don’t know, September or October of last year. And, you know, you take one step at a time. It’s better to do one step than to do no step. It’s better to take one thing than, than ignore all three because they all seem so big. And, and what we’re really adding is, and I think this is also consistent with the last time we, the three of us were together, you know, it’s not only our mission that grounds us, but now we’re, you know, we’re, we’re, we’re more focused than, We were in 2024 on protecting those, uh, on our team, uh, those, those we’re helping, those getting our services. I mean, that, it’s not that we ignored that in the past, but it, it’s a, it’s a greater area of focus now, you know, protection around data, technology, security, protection of those folks is, is just more of a focus. So I, you know, it’s, it’s like you have this through line, you know, it’s still you’re consistent. Yes, totally. I appreciate you naming that. The other piece I wanted to carry forward from these recent conversations I had at, at these conferences are folks were, you know, I may be talking about data privacy and, and how vulnerable data is in our organizations. And folks said, OK, well, so what’s our, what, how do we change our policies for these next 3 years. And I just do not think that is the approach I would ever recommend. I think it is, how do you improve your policies forever? Why would you ever want to say that your data is knowingly more vulnerable, right? Um, and I also think that you’re going to have far less staff fidelity to Your policies if you present them as a temporarily changed policy and then we’re gonna change them back we’re like how am I going to remember? I’m just going to do the one I know, right? And then in 2029 we’re going to become what we’re less secure. We’re gonna, we’re going to go back to our less secure policies, right, because this is, I really think not a matter of. Who is in office in any level of office or anything in a beautiful, equitable world that I know we’re all here to build. I would want my data completely under my control, no matter where it is, right? So why would I say, well, until we get there, let’s go ahead and have these really bad data policies, right? No, let’s, let’s build those policies now and, and manage them, train staff around them, and build the confidence in our constituents that if you share data with us, Oh my gosh, like we are protecting it at all costs. We are making sure that program history or service recipient, you know, access is anonymized away from your address or or your demographics, right? Like we’re, we’re really protecting you if your data is with us. That should always be trust that you want to be building, right? So as people are, are Maybe building some of these data retention or or um data cleaning policies for the first time, or updating them because of these more urgent uh priorities, really don’t think of it as a, as a, we’re just gonna do this right now. Like this, this is building your policies towards the world you want them to be, and as strong and safe as they can be. Yeah, 100% on what Amy is saying, and, and I, I’ll just add that, you know, I, I neglected to talk about financial risks as well. And where it comes to Amy’s point is. The stuff that you need to do requires an investment, and this is at a time when a lot of nonprofits are very resource constrained. A lot of grants have been pulled. A lot of funders are deciding to get more conservative at this point where we hope that they would actually step up. But not everybody is. There are some like notable exceptions out there, uh, but, um, we need more funders and we need more advocacy for those funders as well. But in light of those resource cons you know, sort of constraints, nonprofits have to make really difficult decisions of saying, and, and I’ll just put it bluntly, we may not be able to. Give the same level of service and support to our beneficiaries now, but we need to do that so we can protect them in the future. We need to protect our mission. We need to protect our our team so we don’t lose everybody. We need to protect their safety and make them feel comfortable. We need to protect the whole infrastructure. And support system so we just don’t vanish, uh, which would hurt our beneficiaries much more. But those are difficult decisions because that may mean pulling back on some of the services you can give or not expanding or even contracting who you can help. So really tough decisions. I don’t want to make light of that at all, um, but these decisions have to be made, um, otherwise there are some really, really sort of. Um, bad places that the organization can go at the detriment of the mission, which is why the organization exists in the first place. I want to build on something that that Jean’s talking about here and connect back to, I think. Previous times when the three of us have talked together, you know, also talked about the board’s role in all of this. And I think this financial piece Jean’s bringing up often gets to be the front and center piece of board conversations, right? The finance, our fiscal, uh, fiduciary duty and, you know, making sure that the organization is financially stable or able to move forward. But in that same way, I think our duty of care as board members requires that not that board members are Taking action and logging into this database. Like, I don’t think board members need access to your technology systems, but board members should absolutely be asking, what is our data retention policy? I want to be sure I understand it as a board member and I understand the risk of our constituents based on what our data retention policy is. And I want to know that staff are implementing it and deleting records when they should be deleting them, right? I want to know that we have a staff cybersecurity plan that staff know what to do if You showed up to work and nobody could log into their email because your account had been taken over, right? Would staff know what to do? Again, board members don’t need to be doing anything in it. They don’t need to be deciding all these things. But if you are a board member, or if you’re a staff person who staffs the board, these Might feel like technology conversations, but the board should know them and should be able to say with confidence, they know what’s happening with data, with security in, in the organization systems, just the same way that maybe they, they really ask hard questions around financials. Financials or human resources, you know, do we have a non-discrimination policy, you know, how are we protecting, uh, preserving people’s workplace, you know, equity, etc. Yeah, yeah, it’s good. Thank you for reminding us of the board’s role, um. Gene, you, you, you, you talk to a lot of boards, Gene. What, what, what do you, uh, what are you hearing from, from those key volunteers? Well, I, I, I’m hearing, um. You know, quite a bit of concern in some cases, you know, fear about whether their organizations need to scrub their websites, whether they need to change their programs, whether they need to stand up and double down on their messaging, whether they can include things like DEI or abortion in their name or mission. Whether they need to change how they report things on their Form 990s. Um, so all sorts of things that that boards are considering right now, um, and just to add on Amy’s point and, and, um. All of those decisions are so important for the board, but getting back to the financial piece, what boards can do is say, yes, you know, the financial sort of um governance is part of our job, but we also need to think about how the financials are going to support. This other stuff that we do, it’s not just about supporting our beneficiaries for right now. It’s about are we setting up systems to protect our beneficiaries from things they may not even be thinking about, but all of their privacy data, like all of that. That takes an investment to have a data retention plan and and sort of implement it and enforce it. That takes some work, and that takes HR time so just making sure that the board is down with it, that maybe you can’t quite do things just the same way you have been and you can’t go back to Amy’s point, um, you’re going to do things moving forward. In a stronger, healthier way, but maybe you’re going to have to do less of that while the money, you know, situation has contracted. So those are the tough decisions that that a lot of organizations are facing, and some won’t make it. Some, some, you know, you know, with the collapse in funding in the political and legal environment right now, there are some organizations that definitely won’t make it. But how does their mission go on? How do they make, you know, take advantage of. Others to be able to continue to provide services for their beneficiaries even if the organization itself doesn’t exist. Those are things boards need to be thinking about if they are kind of in that zone of insolvency right now. They’ve got to really be thinking very strongly about protecting their beneficiaries and advancing their mission even beyond the organization. I, I have sort of a poignant story. That, uh, happened to me last month and, uh, we’re talking about boards and Gene mentioned, well, you both mentioned equity and, you know, Um, and I only told the story. Yeah, I can anonymize it. I only told the story to one person. I told it to my wife. That’s it. But I, I think it’s instructive and cause I, you know, I didn’t tell anybody else because I, it’s not. Uh, a story that like I’m looking for like self, you know, I’m trying to self-aggrandize or something, but. It was a client, I, I was at a client, I was away in another state. I traveled to a client board meeting to present about planned giving, and I went to a terrific, uh, social the night before the board meeting, met all the board members informally over drinks and apps, you know, it was lovely. Um, I did some training that afternoon, again, the day before the board meeting with the staff. It was fun. It was like 87 or 8 of us. It was fun and, you know, I try to have fun trainings. Um, And then the board meeting came the next day, 9 o’clock in the morning. And they went through a bunch of, uh, agenda items, votes, votes, all unanimous, all unanimous, you know, it was sort of pro forma votes. Uh, they were approved the, the, yeah, and some of the things that, that, you know, uh, uh, approve this transfer for a scholarship, etc. And then came the, and then came the, um, then came a. Uh, a bylaws vote. And um they have a, they had. A sentence in there. Bylaws that said that the, uh, it was either the board or the board, um, What’s it called with the recruiting, the, the recruiting, the recruiting committee. What, what’s the, uh, you know, the, yeah, no, but nominating committee. It was either the board or the, thank you, it was either the board or the nominating committee will make best efforts to ensure that the board, uh, is non non-discriminatory, uh, not is equitable, and, you know, they would make best efforts to. Have a, um, a diverse, have a diverse board, that’s the word, OK, have a diverse board in terms of, and then they mentioned a bunch of characteristics, you know, gender and, um, income and age and location and things like that. And the vote was to eliminate that sentence, that single sentence from their bylaws, because the, they believed it’s now contrary to federal law. I don’t know whether that’s true or not, but. That’s, that was the explanation. And I, I, I can, I, I’ll never forget seeing that sentence. I mean, it was, it was the bylaws page was projected on the, on the screen so everybody could see it. And there were two remote board members at the meeting, but you know, the vast majority of the board was in person. But it’s up on the screen and it’s highlighted in yellow and it’s struck through, strike-through font, you know, that sentence about ensuring diversity on the board. Highlighted in yellow and struck through. This was not pro forma and it did have a fair number of comments. Only one board member spoke in opposition to the To the, to the, to the, uh, motion. Um, and I couldn’t see that person. They were, they were one of the two that was, uh, virtual. So it passed. It passed unanimously. Even, even the board member who spoke in opposition, that person either, well, they might not have voted. Either they didn’t vote or they, they voted for the the motion. I hope they voted again, they, I hope they didn’t vote, but they didn’t vote against it because there were no no votes. So it passed as far as I could tell unanimously. And I was just, I was struck as they were having this conversation. I, like, my head was in my, my, my palms and I was, my heart was pounding. And I was, I was just thinking, you know, if this is, if this is what they’re gonna do, it’s going this way. And then it did happen and. I thought, you know, this is like, this is a, this is a horrific moment. If I don’t, if I don’t do so, if I don’t stand up, then I’m acquiescing in this vote. And um, I got up and I just quietly, I walked over to the person who was my primary contact at the, at the organization, and he was actually leading the meeting too, uh, as the, as the staff person leading the meeting. I mean, the, the board chair led the meeting, but he was the staff person sitting right next to them. And I just, I went over and I whispered, uh, you know, in light of this vote, I, I can’t work with you anymore, and I, I wish you the best, uh, uh, for your plan giving program, but, uh, I can’t be with you anymore. And I shook his hand and I, And then I quietly exited. I didn’t say anything to the whole room. There’s no ground speech, no grandiose thing. I just whispered this to him. I mean, it was obvious. I was the one person in the room standing up now after this vote had just passed. Um, and then I said the same thing to another person who I had worked closely with for the 5 or so months that we were working together. I said the same thing to that, that, that person, and then I just quietly walked out of the room. You know, so we, we. It’s, and I sent them, I owe them money. I sent them a refund check for the balance of the retainer that they had paid me, that, that I hadn’t earned. You know, so I, I just, you know, you, you cannot, I, I, you cannot be witness to this. I mean, uh, maybe I’m a hypocrite, but do I check every board’s, every nonprofit’s bylaws to look for an equity and diversity statement in their bylaws? No, I don’t do that. I don’t. I don’t. But when it was, it was right there smacking me in the face to vote. Uh, uh, so I, I couldn’t, you know, I just couldn’t continue and that was, that was it. So I don’t know, uh, what’s the value of the story? I, I think we, we have to take a stand, you know, make a stand. Again, maybe I’m a hypocrite because I don’t check this for all the clients that I work with. I don’t. But when you’re smacked in the face with the, the, the elimination of the, the diversity initiative on the board. You know, I just think, I mean, that was just a, it was too far. And so we all have our boundaries, we all have our lines. That this is not a prescription for anybody else’s, but if you feel that something is not right, I mean, you have to, you have to, in your quiet way or make loud way, you do it any way you want. Um, in your way. You have to, you have to object. Mhm. Yeah, I appreciate that story so much, Tony. I, I, I hope individual board members can kind of take that, uh, as an example. Uh, I’ll let you know that I’m not so put off with. The sentence and the bylaws, which is a rare one to see, um, very few organizations would have it, but as, as you said, when you vote to eliminate it. There’s like one of two reasons. One is fear, and I think that was probably misplaced fear because a statement of of exercising good faith and best efforts to have a diverse board, there’s nothing illegal about that. It’s the rhetoric that’s coming that’s scary and media misrepresentation is not. Maybe not intentional in some cases, but just summarizing more nuanced language that sometimes comes out of government agencies or even the executive orders that are summarized in simplistic ways that make it sound like everything. Like DEI related is illegal, but it’s not illegal, illegal diversity is for you and I talked about maybe Amy, you were with us, illegal diversity, but that doesn’t make all diversity illegal and certainly not that bylaws provision, but if it’s not fear, then it is throwing out perhaps what many believe to be a core value of the organization and that is a reason for somebody who’s very, you know. Tied to that value and I appreciate, you know, that, that you are, Tony, that, you know, well, I, I hope some board, you know, I hope some of the board, I mean, there was the one board member who spoke in opposition. You know, I, to me, uh, you know, I would resign that board. I would resign that seat. Or educate that board to understand that if it was fear based that it was misplaced fear like and get back and in touch with their values so that their values and mission driven, not just purely like the statement in our in our. Uh, our 990 mission statement controls everything that we do. It’s our values and the fundamental value that I think every charitable nonprofit has is to preserve the dignity of the individuals that they benefit and that work for them and you know preserve the dignity of everybody involved. We don’t just serve food in a in a. A trough and say you know this is the way we can maximize the amount of food that we can get out to people, that’s ridiculous. Dignity is at the core of every organization’s values that that I would believe in anyway and if you’re throwing that out, you know, I understand why a board member particularly should walk away from that. It’s time for Tony’s take 2. Thank you, Kate. I am indeed excited for 2026. 1st, it looks like we’re going to have a new sponsor coming shortly. Uh, could still fall through. You never know, you know, like the ink is not on the, the signature is not on the agreement, but it looks very promising. We’ll leave it at that. If they don’t come through, the show is canceled. No, of course, we continue without sponsorship, no sponsorship. I mean, uh, we’re grateful for sponsors, but without them, of course, the show continues. We haven’t had a sponsor all of 2025. Uh, ended, uh, the sponsorship there ended in like March or something. So February, March, so that was Donor Box. So, um, yeah, let’s see what happens. Looks promising. And I am publishing a book this year. September, September is gonna be the publication of my book. Here’s the title. Planned giving accelerated. Finally, someone wrote a cut through the shit, no nonsense, practical step by step guide to launch long-term legacy fundraising at your small to mid-size nonprofit. Simply in one week, and you start with bequests. The title may be longer than the book. That’s OK. You’re gonna be hearing more about this. It’s, uh, I, I think that’s a pretty self-explanatory title. If you were able to stay with it. You know, if you got distracted, it’s easy to get distracted in the middle of the title. You might not have heard the, been conscious of or, you know, actively been listening to the entire title, um, but you, you should have gleaned out of that. Like the title is so long, it needs a takeaway. Uh, the takeaway from the title is that, uh, it’s about launching planned giving at small and mid-size nonprofits. There you go. And I will, of course, be talking more about it. Again, September is the publication date. Uh, I’ll have some, some, um, Early release info for, for listeners, of course, um, discounts on, uh, advanced sales and stuff like that. So you’ll, you’ll be hearing about this through the year. So yeah, so I’m excited for 2026 for a potential new sponsor and a definite new planned giving book. And that’s Tony’s take too. Oh, and Happy New Year again. How come we, we can’t say it enough times because, uh, you know, because I’ll, this, this, this will offset all the holidays that I forget about until the following week. Uh, I forget, the associate producer doesn’t remind me, and, uh, they go unnamed until the following week, which is, is bad. So, multiple Happy New Year’s as, uh, offsetting to the late holidays that the late holiday. Announcements that will come undoubtedly throughout the year. Happy New Year. That is Tony’s take 2. Kate, Happy New Year to you too, Uncle Tony, but also congratulations on your new book, or about to be a new book. About to be 9 months, but it’s coming. Yeah, thank you. It’s, uh, it’s on its way. Thank you very much. Uh, and it was very good to see you over Christmas, you and the family in New Jersey. That was great fun, great fun for several days. Because I’m not a new associate producer, am I safe to assume that I will get a signed copy of this book? Uh, with your payment, yeah, absolutely. If I buy the book, you’ll sign it. Of course, I will. Yeah. It’ll be available for you as, uh, as it will for, uh, millions of others, uh, on Amazon and Barnes and Noble and wherever, wherever fine books are sold. OK, guys, I will be auctioning off a signed book by Tony Martignetti on my Facebook. What a, what an exploitative capitalist. You’re gonna, you’re gonna, I don’t know how much more that’s gonna be worth. Uh, it might actually detract from the value. Oh, because it’s tampered with having my, it’s tampered, right? It’s, it’s, it’s, it’s defaced. It’s, it’s defoliated. It’s spoiled. It’s jaded. It’s cashed. It’s spent. Those are all good words. I don’t know if they all quite fit the meaning, but it’s all close enough. All right. We’ve got Bu but loads more time. Here’s the rest of 2026 Outlook with Amy Sample Ward and Jean Takagi. I really appreciate, well, Tony, you sharing this story and, and taking action. I do want to absolve you of any obligatory guilt, as you’ve named, you know, well, I don’t go and check all these things. There’s no way in our human capacity. We only have so many Beyonce hours in the day, right? So like you, you, it is not reasonable to expect that you’ve had access to or the time to find information on every, every single organization that maybe you give advice to because you also just give advice to people even if they weren’t a paid client, you know, and so that that’s not a reasonable expectation for any of us. And as you said, When the opportunity to stand by your morals and values came up, you did stand by them, right? It’s not, OK, well, I guess you should have, that’s disqualified until you go back in your history and you double check every client you’ve ever had. That’s, that, that’s not reasonable, right? When the opportunity was there, you, you took action. And I appreciate Jean, you bringing up. Uh, values and Helping folks think about that, while also in that same sentence talking about fear because we, we know from both a nonprofit like marketing and advocacy perspective, but also a political advocacy perspective. Fear is so influential because people become immobilized and irrational when they have fear, right? And that’s why fear is the operating model of the last 12 months, because it, it’s so much easier to influence scared people, um, than it is thoughtful, powerful, calm people. Right? And so, if we can use Tony’s story to say that maybe there’s a conversation in your organization, whether it’s with your board or with your, your staff or both, and maybe, and hopefully it’s not the same as Tony’s story, and you’re thinking about, you know, eliminating a sentence like that or, or doing something similar. Whatever it is, I think part of Operating differently right now as it has been in 2025, but will continue in 2026, is not believing that anything is so urgent, you have to operate in fear. That you can take the 30 seconds to walk away from your machine. To take a deep breath and to say, OK, what, what’s actually important as I deal with this potentially phishing attack, or deal with this funder who’s just sent us another decline, or, you know, whatever type of fear-inducing scary message you’re getting or, or conversation you’re about to have. There is no reason you can’t take 10 seconds for that breath to ensure that you’re not operating in fear, because you’re just, you’re not going to serve your mission, you’re not going to serve yourself, you’re not going to serve your community, especially if all of us are operating in fear. The more of us who can take that breath before we make a choice, or take a vote, or make a proposal. that’s going to add up to a lot more calm, confident choices than irrational, scared choices, you know. And, and a big part of that is why the, that’s a big reason why the community needs to stand together. Because that will help, that helps reduce fear. But we know that we’re not alone, we’re not isolated. You know, uh, that everybody’s taking a breath before we come back to this decision. Yeah, and regardless of what your mission is, I mean, I wouldn’t care if it was, I’m not a big supporter of guns, but, but I wouldn’t care if it was the National Rifle Association. I would stand up for their right to exist as much as I did for the Corporation for Public Broadcasting, um, and, and Plan, and Planned Parenthood. Yeah, you know, I don’t care what the mission is. It’s, it’s, it’s, it’s the right to exist and, and the community is so much stronger when it is united, united. And, you know, I think we saw that in the, um, The whole GoFundMe chaos week in, it was October. Uh, the community came together, this beautiful diverse community came together and said, this is too far. You know, this is corporate greed. It’s, it’s overreaching. We don’t know where our data, who gets the data. We, we, we don’t like the fees. And, uh, uh, you know, it played for me, largely, and a lot of people played out on LinkedIn. That’s where I was posting about it and others were as well. And, and, and our big diverse community came together and spoke with one voice. And. They removed the pages or they de-accession the, you know, whether they, they did, they deactivated the pages, they didn’t remove them. The, the 1.4 million that GoFundMe created. So, you know, there was an, uh, an instance of the community coming together in a united voice saying this is wrong. And I would say it took too long for GoFundMe to react, but I wouldn’t say it was too little, too late. It was just too late. They actually did what we asked. They just did it several days later, but they did come around and, and I think that was a, that was a. Uh, a, a big, a big win. Uh, it was, it was something that the community should, should celebrate that we came together around that. Mhm. Yeah. And carry that energy through the rest of the year, you know, I really, I think from the start of 2025 to the end of 2025, there was such a notable and noticeable, and to me, very welcome, even if late. Uh, shift in the sector of saying, oh, we don’t maybe just want to click accept on every single one of these AI tools. Oh, maybe we don’t just want to enable every one of these AI products to suck up all of our data. Like, people actually really came around this year from, oh my gosh, adopted as quickly as possible, which had been carried over from 2024 into, hey, I want to read these terms before we actually use this tool. And I, I hope like that same momentum of If it’s, if it’s bad for you, it’s bad for all of us around GoFundMe, carries forward into folks collectively across the sector saying, hey, unless our data is actually private, which I can tell you, like, it’s not. We’re not using the tool and, and we use our voice, not just. Locally, but also through not having those accounts, right? Our adoption and participation in technology is actually more influential than any money we put at it because as a sector, there’s also lots of programs to give us free access, whatever, right? And so just not adopting some of these tools until they can meet the needs, like we said at the very beginning of this conversation of keeping our mission and our constituents safe and that data safe. I think We, we have nothing to lose in, in saying we demand that before we’re going to use these products. And Amy, clearly artificial intelligence is something to keep an eye on in 2026. It’s, it’s, it’s only accelerating. Uh, are you, are you seeing, so you’re, you’re, you’re seeing greater skepticism now than, than you were earlier in 20 early 2025-ish. Yeah, for sure, more skepticism and also. You know, not that it is or is not skepticism, but it’s just a separate kind of space where organizations are saying, you know, I, I want to know what’s going to happen before we do this. And I think that It isn’t worth adopting at all costs. Like, if we have a bunch of data on folks receiving You know, refugee status, services and and entry. It’s not worth the risk to say that our staff are going to use some AI tool to help them write messages to those people, right? Like, it’s not worth it. And how, and, and again, it’s not because I think there’s a lot of folks across the sector who would identify as a, as a quote unquote AI expert, and I don’t, I don’t believe there are any, but it’s not because people feel they have expertise at the technical level. I think it’s because there’s been enough education and kind of those calm, let’s take a breath and think about this moments where across the sector, folks are saying, Huh, I don’t think this is serving us. And I think there’s something in this that is gonna, we’re gonna have to be accountable, and these platforms are not, and that’s giving me some pause, you know, back to, to board and risk and all of those pieces that Gene’s already outlined. AI is really, I think, prompting folks to say, We just need to have a little bit more information because this is on us if we, if we put the data in there. That’s very gratifying to hear. I, I think that’s enormously healthy. Yeah. And, and, and it goes to what Gene was saying, you know, grounded in the mission. I mean, let’s take a pause and let’s make sure that we are focusing on what is important to us, and that includes in evaluating whether this Not so new, but, but very shiny object really, uh, suits us. Or, or, or does it not? And it’s decision making again from the leaders, not necessarily the board here, but from the leadership of the organization of this AI tool can make things a lot more convenient. You can do a lot with this AI tool, but on the other hand, Many of the leaders of the biggest AI companies now and like the head of the former head of NASDAQ has said AI is an existential threat to human existence that I didn’t, I didn’t hear that. OK, that has got to weigh in to say, well, maybe we need some guardrails here and if the nonprofit sector is not identifying those. The for-profit sector is probably not going to do that. So like this is like really key for organizations to start to think about convenience on one hand, existential threat on the other hand. Where do we stand on our values here? You know, how are our beneficiaries going to ultimately be helped by saving a few minutes each day by using AI tools where we’re just checking the box, agreeing to give up all of our privacy rights to it, and not even know what we’re doing. Um, so really important just to weave together some of the earlier points with this and not as a super scary alarm bell, but I do think that a number of organizations don’t realize that the amount of your data, content writ large are in systems. Held on servers owned by companies that don’t even have to disclose to you that they got a subpoena to turn over your data. And then you think about AI facilitating that extraction. Automatically and rapidly, you know, as far as us thinking about keeping our people safe and really protecting that data. It’s, it is. Kind of like a web and not just, you know, a, a circle that you’re that you’re operating in, because again, you’re thinking about that data in your database, but is your database stored through a vendor that Again, they have a policy, the government could just send the subpoena to them, and they don’t even have to disclose to you that they’re sharing the data out of it, right? So, really, if we’re doing resolutions, 2026 is maybe like truly read the user agreements on the tools that you have, so that you know to what degree you even can contain the data or the impact or or where it’s going. As we’re recording this as well, you know, news came out from the federal administration that there’s a plan to require tourists to give up their rights to their social media posts, to have them reviewed on entry for 5 years, and also have to give up all of the names and contact information of their relatives, including their children as a condition. To be able to enter into the country. Damn, I didn’t hear. I didn’t, I heard about the social media. I didn’t hear about you have to give up all your relatives, relatives part of the same to come visit here. So this is still planned. This is not, so it could be rhetoric and you know, the tourism industry certainly as the World Cup is coming, is certainly going to be alarmed by this. So maybe this is a case where the for-profit sector. We’ll push back on it, but can you think about how AI would be integrated in with such an order and what a nightmare scenario this would be? I don’t know if anybody’s watching Pluribus. Um, there’s this television series on right now where, um, It speaks a little bit to kind of like ultimate threats of where this could lead to, um, and again, not to, not to be an alarmist too much, um, but there are lessons to be learned, uh, from extreme situations and say, well, let’s not go down that road, let’s go down this more beautiful road instead. Damn, but That, uh, uh, it seems, it, it seems not infeasible, but, uh, it seems on such a scale like we have, we have, well, that’s why you have to use AI to do it and yeah, uh, we have tens of millions of visitors to this country, maybe it’s 100, I don’t know, tens of millions of visitors to this country each year. All those re all their relatives and that, that they give it, it’s encompassing everybody in the world. Tens of millions of people times we all have like 3 or 4 family members at least. Uh, we all have parents. Uh, I don’t know. Uh, OK. It seems like at a scale, it’s just, I don’t know, it sounds like Stephen Miller didn’t think through. That, uh, that initiative. I had heard about the social media part. I didn’t know about the relatives, giving up the relatives to come, to come visit for a, uh, uh, uh, go to a, A week in the Pacific Northwest with your family. See, I picked Oregon. I picked the Pacific Northwest. I didn’t say no, you go to New York City for a week. I didn’t even say go to San, I didn’t even say go to San Francisco for a week. Both of which are fine destinations, but I chose the Pacific Northwest. All right. Can I bring us back to data as I always do. Um, but something that I, I know Gene spoke of very briefly earlier, and I think is maybe prepared to speak on more, um, and that we did talk a little bit about when we, when the three of us previously met a couple of months ago, but Part of this contraction in the, in the sector, organizations losing funding or, or feeling unable to operate or being attacked and, and closing, you know, there’s all different reasons, but there are continuing to be organizations that, that close. And a piece of that from N10 side of things where we’re looking at the technology and the data is what it means for Program effectiveness, to know that these models did work, even though that organization is closed now. To know what data that organization had been seen in that county where they provided those services. And now that data is gone to, to again, say what was the level of need in our county before, right? And that’s not to say that I think You know, everybody should just sell or turn over or give away a bunch of data about people. But I do think that as organizations are thinking about dissolving or closing, or kind of letting go of their own independent organization and becoming a program of another organization or something that What to do with, with the data, not just constituent data, but like, your impact data, the proof that your programs were effective. All of those different pieces, I hope can be part of those planning scenarios so that we could say, OK, well, we’re closing and we work on housing in Clackamas County. There’s another housing organization. Again, we’re not turning over people’s names and addresses, but could we at least transition data that shows These types of programs have these types of effectiveness so that they continue the work and, and that we don’t lose on the knowledge that is ours as the community members in that county, that is our knowledge. That’s our data. And if an organization closes and deletes the, right, then it’s gone. And, and really thinking about that as a public good, that there can be places where we continue to hold that. Story of your work, but also the kind of impact evaluation program data anonymized and whatever, but I’m, I’m really seeing already the impacts of losing that information in communities. Yeah, that’s terrible. Uh, I mean, what a loss of, uh, of institutional knowledge and community. Yeah, you’re right. The data is of and for the community, right? How would we as community members advocate if we can’t point to the data that said these were services we used, you know. That’s where the boards need to come in as well. So if you let your sort of organization operate till its very last dollar and. There’s nothing left to sort of. Create that transition because there is a cost to this. You need people to help you sort the data, get it over, move it, transfer it, protect the private information. Like this all takes time. You can’t do this when you’re on your last week of operating funds, right? You have to make sure you’re paying your staff. You can’t tell them at the end of the day, oh, we ran out of money so we can’t pay you. And there are all sorts of additional problems that would happen there too, but Organizations at this time, there’s so many that that are kind of in this zone of insolvency right now that hard decisions need to be made. And so that’s kind of just another big thing. The other thing I wanted to get across really quick, Tony, is just because we started with risk mitigation. I think I threw us down different rabbit holes. But do the easy stuff. Make sure your filings are in on time, like document your board minutes, you know, um, your meeting minutes, um, make sure that you have them. If you’re doing stuff that you’re not quite sure could lead into issues, explain before anybody has audited you why you’re doing something for charitable purposes, why you’re doing this for your mission, so somebody’s not later accusing you of, yeah, you’re funding this illegal sort of demonstration and you’ve intentionally funded trespassing and all of these other violations. You know, if you have it in your file that goes, this is what we were funding. You know, a peaceful protest, that’s, you know, if you have those in your books, audits and things go by so much easier and it’s not a regulator going, you just made that up because we asked for it. No, it was already in your file. So just a quick few steps on risk mitigation. Yeah, that, that brings together all the, I mean, all the areas you talked about, uh, at the opening, Jean, you know, political, legal, financial, public relations. And they all, they all spin out of 11 of the, one of the four can lead to all four being, A, a crisis at the same time. You know, something political has legal implications, which gives you bad press and your donations stop, and there’s, there’s all 4, you know, all 4 implicated. Um Do you wanna, do you wanna talk, we have, we have some more time, Gene. Do you wanna, you wanna talk more about these, uh, you know, uh, collaborations on the positive end. Acquisitions maybe on the, on the other, on the opposite end and maybe mergers in the middle. You know, and, well, closing, closings would be at the, the, the closing like to your last dollar. That’s the, that’s the bad end of the spectrum, and then, and then it continues from there. I’m sorry, Amy, please, and I just wanted to add to your kind of Spectrum of scenarios that genes may be offering some insight to at N10, we continue to get phone calls from folks who aren’t necessarily identifying one of those scenarios. They don’t even know what scenario they would look at. And they’re, they’re calling because they’re like, we’ve been put on a list. What are we supposed to do? Like we didn’t, we didn’t do anything to get put on this list, but now we’re on this public list and I’ve of course given them the technology side advice, um, but I’m curious, again, yes, those scenarios Tony outlined, but also people that don’t even know if they’re facing one of those scenarios, because they’re really just coming to this as Well, now our organization is being targeted. We we’ve been put on a list. What are we supposed to do? Yeah, it’s, it’s great. It’s a great question, right? And there are all sorts of lists that are out there, but ultimately, you know, at the end of the day, there are probably only a few 100 organizations out of 1.9 million that are on some list that has got the attention of someone in power, so. Um, there are a few organizations out there that, that have the ear of, of congressional members, and, and they’re scary. It’s scary to be on those lists or on lists of, you know, letters coming off from Representative Hawley or, or, you know, some senator’s office. Like those lists are scary, um, but right now they’re mostly sort of. Will you give us this information request letters? They’re not even like you’ve done something wrong, we’re going to get you letters like the rhetoric that sometimes comes out of President Trump’s mouth about like you know we’re going to go after these organizations because they’ve done something illegal. There are actually laws and there’s a whole bunch of bureaucracy to be able to take you know a 501c3 status away and. Taking 501c3 status away does not freeze your funding or prevent you from operating. Um, so there are a lot of misconceptions out there. The freezing the funds and stopping you from operating are largely state level, you know, actions. Now there are a lot of states out there that may not be friendly if the federal government is pulling your 501c3 status away. But there are many other states where you probably won’t expect the same type of repercussions if it was a political, it’s clearly a political reason why they tried to take your 501c3 status away. And when I was speaking about the bureaucracy again, oftentimes when we speak about federal bureaucracy or The IRS is like such a headache. It takes forever to get anywhere. Now consider this with a huge loss of staff members and a lot of expert staff members and some portion of the remaining members who are a little bit resistant to what the federal priorities are and think about how dysfunctional that may end up being. So if you’re on a list, what is ultimately going to be the, you know, the outcome of that list for most organizations, nothing, right? For most organizations it goes nowhere. They’re going to try to scare you, they may ask for documents. You may not give them to them. Will they follow up on it? Sometimes they will, but they don’t have a lot of staff. Um, so like if you gave them 1000 pages of documents or even 100 pages of documents, the likelihood anybody reads them is like really small. What about their algorithms and stuff? Their systems are super antiquated, which is, again, reasons for criticism in the past, but like that, there’s some good side to that right now as well. If you’re, so, um, one thing is. We can’t live in complete fear. Some organizations may get targeted and may go down, but it’s not the vast majority of organizations that are worried about it that are actually going to go down. The ones that they’re going to target, probably a few big ones that have the wealth to fight back, and then just some random small ones. But the easiest ones to pick off are the ones that have low hanging fruit, and by that I mean they forgot to register in time, so Texas decided to take away their right to operate there because of that, all of the crowd funding platforms say, oh, you’ve been taken off from this state because you did not comply with their laws. You can’t use our platform in multi-state situations anymore. Other states could follow as well, so like don’t give them low hanging fruit like late filing. They’re probably not going to get you because you said DEI on your website or that’s part of your mission or abortion is in your mission. All of those things are legal, right? So what is illegal DEI? Well, employment discrimination is illegal DEI, so you can’t say I’m just going to hire a black person or I’m just going to hire a white person or an Asian person or whatever it be. You can’t say that. There are some private actions that we talked about before about making and enforcing contracts, the Fearless Fund situation, Tony, if you remember, kind of private. Funding and I think Ed Bloom has gone after someone else now. Ed Bloom funded the Harvard UNC Supreme Court affirmative action litigation that ended affirmative action in higher education and admissions. Yes, he is continuing to fund organizations that fund plaintiffs. They look for plaintiffs to sue. Not just nonprofits but for-profits or anybody that has any sort of affirmative action type program that uses a contract, so not using contractual language in those type of situations can really help, uh, but they don’t have the resources to suit everybody. So again, like if they’re. 100,000 organizations that that have these type of programs, yeah, maybe 5, maybe 10 get targeted. So are you going to stop pursuing your mission because of a 0.001 chance that like Ed Bloom’s gonna get a hold of it and. Probably not, and but you can take steps to avoid the risks. So, um, just sort of be on the look on the lookout. There are a lot of resources out there, and this is why collaborating with people and saying, hey, what good resources do you have out there? Like those things are really. Good just to say, oh, the National Council of Nonprofits, they’ve got some good resources, the Alliance for Justice, they got some good resources. There are, if you Google nonprofit legal defense, you’ll find a bunch of good resources and TED, fantastic resource, right? So there’s a lot of organizations out there that can help collaborate so you don’t feel like you’re by yourself trying to find every resource by yourself. Amy, I’ll give you the Give you all the, the final word because Gene, Gene opened us. So yeah, I just wanted to build on what Gene said and reinforce, you know, going to your state nonprofit association or the national council or You know, call the Boulder advocacy support line or, you know, and 10 groups. But one piece that I think you’ll find no matter where you turn, is that folks will say, you’re not alone. Hey, we have a whole community of folks just like you. And to your point at the beginning, Tony and, and Jeane too, like, All of us are probably scared, and if you’re not scared, you’re not paying attention or whatever, you’re right. But that we don’t need to be alone in figuring anything out. We are stronger, we’re calmer, we’re better, everything together. So don’t feel like, OK, I’m gonna find a resource and then I’m gonna keep it. If you find a resource, make sure you turn around and tell somebody else, right? So that we are constantly helping. In a networked community way, because that’s how the most number of our organizations will survive. That’s how the most number of our communities will continue to have access to our services. Like, No organization is alone in, in anything that you’re facing, and none of us can help you face it if you are, if you think you are alone, right? The Amy Sample Ward, our technology contributor, CEO of Inten. With them is Gene Takagi, our legal contributor and the principal of NEEO, the nonprofit and exempt Organizations Law Group. Thank you very much, Amy. Thank you very much, Jeane. Happy New Year. Happy 2026. Next week, be human and be yourself for best fundraising. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Happy New Year again. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.
What is this thing, why should you care and what can you do to improve it? George Weiner returns to acquaint you with his company’s study of how Artificial Intelligence will influence giving in Q4. Then he explains the implications of the research, including that last year’s content strategy is obsolete. He also brings tactics for you and your content to get the recognition you deserve from Google Gemini, ChatGPT and their colleagues. George is Chief Whaler at Whole Whale.
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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host, and I’m the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d suffer the embarrassment of Onicotrophia if you nailed me with the idea that you missed this week’s show. Here’s our associate producer Kate, to give you the highlights. Hey Tony, here’s what’s up. Your AI brand footprint. What is this thing? Why should you care? And what can you do to improve it? George Weiner returns to acquaint you with his company’s study of how artificial intelligence will influence giving in Q4. Then, he explains the implications of the research, including that last year’s content strategy is obsolete. He also brings tactics for you and your content to get the recognition you deserve from Google Gemini, Chat GBT and their colleagues. George is chief whaler at Whole Whale. On Tony’s take 2. Hails from the gym If she can do it. Here is your AI brand footprint. It’s a pleasure to welcome back George Weiner. In 2010, he founded Whole Whale, a top 100 nonprofit focused digital agency supporting analytics, advertising, AI capacity, and digital fundraising. George is chief whaler. He’s also the co-founder of Power Poetry, the largest teen poetry platform in the US, a safe, creative, free home to over 1 million poets, and CTOs for good. A group of tech leaders at nonprofits that delivers social impact primarily through technology and digital strategy. You’ll find whole whale at wholewhale.com. You’ll find George on LinkedIn, where he is very active. Welcome back to nonprofit Radio, George Weiner. I’m, uh, I feel like we haven’t learned a lesson. You keep having me on. I’m honored every time I get the invite. I was like, wow, I didn’t mess this up. Thank you. Yes, no, you, you’re, you’re, you’ve earned a repeat, repeat appearances, absolutely. Um, you know, I, so I was happy to, uh, read the bio that you provided, but I don’t, I don’t think it captures. I don’t, I don’t, it’s not the bio that I would write if I were you, because, you know, you have this enormous tech background that you do go on, the bio does go on, which I did not mention that you were chief technology officer, I believe it was for 7 years at dosomething.org, which is enormous, enormous, turned into the enormous data capturing. And uh uh assistance for activating young folks, that’s enormous, but I would, so that they’re not that that that is to be minimized, but I still don’t feel like this all captures. I mean, you’re, you’re the, you’re a tech guy who understands it, explains it, uh, simply talk about like, I mean, you, you get in the weeds of tech. I mean, you’re like a coder. You write, you write lines of code. I do, I have, I’ve come in and out of it, interestingly, I used to be very actually like in the technical writing code and then I hired people smarter than me to write much better code and then I came in and out a lot of data, analytics, advertising. I love learning, I love understanding and then. Helping nonprofits find the angle, right? Like how do we leverage this thing? I’ve I’ve studied the whole book, just read page 17 and do it this way is what I love kind of getting at and recently I’m very heavy into coding again, but frankly with AI assistance um and and building up calls writer.AI, which is a great customized platform for nonprofits creating, um, creating AI generated content and I do it in as safe a way as possible. Exactly. Uh, yeah, so that’s kind of what I wanted to, uh, I’m glad that you, you mentioned. I wanted to get to a little bit, Cowriter.AI, a proprietary. Whole well created. Is that right? right? Yes, I, yeah, that, that guy, that’s the coding that I was referring to. Maybe you hired smarter coders to do better at it than than your initial cuts, but, uh, which. Nonprofits can use and train. Cautiously on their own, have the, have the model trained cautiously using their own content. Exactly, yeah, for you, not on you in the sense that we build it so that there is a central source of truth that is stored and protected for you that can then be pointed at any model and then custom built prompts and guidance based on what your team needs to do today, and we delete every chat every quarter and pay for carbon offsets on all of the queries uh that are conducted to try to at least approach carbon neutral as. Uh, difficult as that calculation is. Well, I admire the attempt. Um, you’re also a whole well certified B Corp, so you’re, you’re, you’re committed not only to the environment, but also to the, uh, to the causes of, of, of social impact. We’re trying. I think I’m really excited though about the upside of AI while still like having my little Tony voice in the side of my ear being like, Well, but what about, what about like this, it’s gonna steal the content here, it’s gonna cause this, and I feel like this um AI study that caught your eye sort of like really walks down this tiny tightrope of I’m excited, but also I, there is caution to be had for some of the insights we found. OK, we’ll, we’ll get to some of those, but I’m glad that Tony voice, um, accompanies, I’m not gonna say haunts you, accompanies you. The Tony voice accompanies you because I do have my concerns which I’ve, I’ve shared with Beth Kantor and Amy Sample Ward and then you, um, so listeners are acquainted with my. Uh, skepticism, concerns about the, uh, the, the widespread adoption of artificial intelligence and, uh, large language models, so. I’m glad my voice is accompanying you. Yeah, and I like, I like the, the, it’s like respectful challenging too when you come at it. I think there’s some folks that shut down arguments and be like, you’re wrong, I’m right, you’re like, you have this very like clever way of getting in my head on, you know, the edge cases that come up and I’m like, damn it, how am I gonna answer this for uh for for this type of argument and it’s important. OK, thank you. I’m glad. right. Um, the AI brand footprint. Uh, you study? Because uh you’re concerned that uh AI is gonna have an enormous influence over giving decisions in the 4th quarter that we are now in, right? AI. AI’s influence on giving. See, my questions are so you can’t even, where’s the question? The guy talked so long. I, I, where’s the kernel of the question? Yeah, you’re concerned about the, the artificial intelligence’s influence on our millions of giving decisions this, this, these 3 months. It is going to be an unprecedented influence for AI on philanthropy, and that is maybe a hyperbolic way, an excitable way of saying that AI continues to grow in its answering of questions we have. And as that happens, one of the questions that comes up in Q4 is what are the best animal nonprofits I should give to? What are the best ways to support mental health and youth for charities I should donate to? Where should I give for the most effective cancer fundraising efficacy fill in the blank of your cause? Those questions are going to be answered. In the millions of numbers controlling billions of dollars. I thought it was worthwhile to take a quick look at. The data behind that. OK, so you looked at 6 different Large language models. I’ll let you name them. I have them listed here. Oh you want me to name them? No, no, no, I can go through it. It’s like a lot of technical, um, but I know there are some, some geeks among us and so here was our methodology. Um, we looked at 12 different cause areas and then for each of those areas, we chose 10 sort of iterations on the types of questions. A potential donor might make alongside those. OK, the next step is where should we test this? Should you just choose one model in the corner of the room? No, anything worth doing is worth overdoing, as I like to say. So we looked at 6 major models that kind of comprise the landscape as we see it, Gemini, OpenAI, and Tropic, meta Grok just in case, and um, you know. From there and also sorry, perplexity and from there we then literally send requests to all of them multiple times, get their responses back, and then analyze them. There’s a number of reasons for doing this, but on one level, we also have to understand this is a probability. It isn’t like Google search rank where I can definitively say you’re #3, you’re number 1 like. That’s not how this works. It’s like rolling dice each time, but when you roll dice enough times, you get that little nice little bump, the Gaussian distribution of a lot of things here and then out toward the sides less and less. I wanted to understand a bit more about the distribution of nonprofits being recommended in each of those areas across those models. How many flags of jargon am I gonna get thrown at me right now? No, that’s OK. No, you’re all right. Um, I do want to clarify, Gemini is the Google, uh, the Google product, uh, just to make that clear for folks, uh, and Anthropic, uh, is named Claude. I don’t know if folks might know that it’s Claude or Anthropic. OK, the other ones I think people are familiar with X is Grok, etc. um. OK, no, no, you’re OK, jargon jail. I’m, I’m listening. Uh, I’m, I just don’t wanna go to jail too. I’ll let you know. I’ll let you know. All right, so that’s a lot of questions because you 12 cause areas times 10 questions, different iterations of questions times 6. So 12 times 10 times 6 isn’t that something like 720 or so? Different over 700, but more importantly, like we’re talking about millions of words being analyzed by the end of the day because each of those prompts comes back with a bunch of texts that we then have to parse. Uh, and then from there what we did is we have to figure out like, all right, you know, what is the there there in this prompt and we began to go by counting the number of mentions of unique nonprofits as well as sources of influence. What does that mean? It means a lot because who did the AI point to as, who according to whom is this charity? Verified quality of donation. This is how we get to our first action step because there are some very clear, clearly prominently mentioned influencers that because see this is the value, uh, it’s more than, you know what, we’re not even gonna talk about who was the top named mental health cha or or the most common named animal welfare charity. We’re not gonna do that because I don’t think that’s where the value lies. The value lies in recognizing. Now see, I’m trainable, George. I’m trainable. Uh 63, but I’m still trainable. The, I think the value in this study is, is the, the threshold recognition that artificial intelligence is Capturing you, it cares about your work and, and what does, how does it learn about your work? What does it learn about your work? What does it say about your work when people ask either specifically about your charity or generally in your cause area or any other, any other reason you might show up in a, in a, in a search result? AI cares about. AI is paying attention to, and I don’t know, cares about is maybe a little overstatement, but AI is paying attention to you, to your work. OK, so let’s go to our, uh, our, our first, our first real, real takeaway, the influencers. I’ll let you name name the most common influencers that nonprofits have got to be, if they wanna be, if they wanna be thought of well by by these large language models, they need to be. Uh, um, approved by or have high standing with, who were these influencers? Yeah, I, I think this is an interesting way to answer this question is actually to give you a section of one of the responses from one of the prompts from one of the models, and I just want you to consider the implications and the prompt I gave this model, and this was a Gemini model was where to give for animal organizations like it’s kind of disfluent and sort of how I put it together, but where do I give is the central question I asked. And there’s one prompt that came back. It said before donating, always do a little research. Charity watchdog sites, these sites evaluate charities and efficiency and program spending. Charity Navigator, GuideStar, now Canada and BBB Wise Giving. Check their websites for their mission statements and how they use donations, local reputations, and finally, financial efficiency. A good rule of thumb is at least 70% to 80% of their budget should should go directly to program, not administrative costs or fundraising. You’re right. That’s instructive. All right, so that, that’s a pretty, that’s a, that’s quite a good answer. I like that answer. Yeah, I think unpacking it sometimes though is that what you’re hearing are, it is not going to primary source, it is going to evaluation platforms, your charity navigator, your guide star, your BBBY Giving Alliance, those public profiles matter more than ever. They mattered before, but they matter in your mind. You’re like, oh, you know, like a donor’s gonna like do some research and go check it out there, like, no, no, no, no, no, this is being baked in. Up front, before someone even finds you, they’re finding what other people think of you on these sites and others. It’s different. Huge takeaway, huge takeaway. um Give Well was another one that was named another influencer, yeah, no, but you were, you were quoting from 11 prompt out of that one response out of 1700. So, um, OK, Charity Navigator, uh, guide star, which is now Candid, Better Business Bureau, Wise Giving Alliance, Give well. Take away number one, you, you’ve, you’ve got to be thought of well, you’ve got to be well ranked. Not, not quite for the reasons. I mean, the, so, I mean, George, the reasons that we thought they were important still exist. There are still people who, uh, my dad before he died used to get the Better Business Bureau, Wise Giving Alliance printed guide. And he would check, check to see if uh a charity that sent him mail was listed in the printed guide. So I’m not sure people are using the printed guide too often anymore, but They, they are looking, the people who do go to your site are looking for those little, those little badges, the, uh, the, the high ranking badge, the platinum for Charity Navigator, etc. But now, even more so. The large language models are using the influencers, like you said, George, the 2nd order. Recommendation or, or, or evaluation sites, not recommendation, evaluation sites. In their, in their, in their responses. Yeah, and those types of giving guides, third party validation, there’s a lot to unpack there, but it’s not just, hey, let’s update our website, it’s go there. Another sort of nuance here were um mentions of GoFundMe. I was kind of curious when I was looking through the data of like, alright, how much of this is gonna be like. Find individuals and go that route and what we found was based on the mentions of GoFundMe and the request of like how do I help let’s say um youth mental health or poverty issues, right? Where should I go, how should I help? Like it’s an open ended question on purpose. We, we did want organizations we wanted what is it and how is it advising and for GoFundMe mentions actually, uh, 70% of those mentions came from Grok. So in the land of Grok, which is Twitter, which is X, which is Elon Musk, just to get all of the bingo cards there. It is disproportionately recommending to go to GoFundMe. It also recommended charities, mind you, but I found that interesting. Part of that is in the training set and part of that is in the sort of, you know, we do our own homework but to a bizarre degree in there. So, so Grok was looking at the, the frequency of GoFundMe campaigns for charities as a way of determining whether they were a good place to give. They first off, are meant we are meant, we are analyzing its responses across all of those causes, right? Every single cause, every single chance. So across all of those tested areas, we were seeing that it just surfaced that the user should go find and look. For someone in that cause area to donate to on GoFundMe as a point of helping that particular cause. Why that happens, you can speculate, but actually, you know, it’s training data set. There’s a lot of people that go on to X saying, hey, I need money for this, go, you know, fund me and GoFundMe, and that type of link and that type of cause might be overweighted, plus potentially an underlying, um, frankly baked in mistrust of institutional organizations. That’s a bias. Grok Grok had a, had a bias for GoFundMe campaigns. They all have a bias. Right, let’s talk about some of the biases, yeah, because, because this gets to what The large language models think of your nonprofit in the, in, in some of these biases, and then, of course, we’re gonna talk about what to do, how can you Enhance your AI brand footprint. In, in light of what we’re learning from the survey. So let’s talk about some of these biases like size, the, the, the ones that I, the ones that I saw, the, the, the results, these were. I don’t know, maybe not. 100%, but these were very large charities. They had large digital footprints. Yeah, in in most of the cases where we then do a sort of top 10 breakdown, we have a like a herding effect where it is the the larger, more well-knowns, uh, are at the top, you know, you look at the environment we end up with, uh, just using that as one example, the environmental mentions by model like on Gemini, the top two are environmental defense fund and the Nature Conservancy. And then on Anthropic, which is Claude, World Wildlife Fund comes up first, and the Nature Conservancy, Nature Conservancy wins on Open AI uh on Grok, World Wildlife Fund wins on Perplexity, the Nature Conservancy wins. So you see, it’s like the sort of jockeying, but those are massive organizations and you have to go down pretty far to you get to something like an Earth justice or Oceana or um. I’m trying to find like Arbor Bay Foundation, which is just not small, uh, defenders of wildlife, you know, coming in at the tail. Those aren’t the household names. Nature Nature Conservancy, World Wildlife, or well, yeah, um. All right, what other, so size, so, so our listeners here are in small and mid-size nonprofits. They are likely not in any of the environmental causes you just named specifically, and they are very likely not in any of the biggest names in any of the 12 cause areas that that you evaluated, but. I hasten to add there are things you can do. We’re gonna get there we’re gonna get there it’s coming. The fear not, as Grandpa Martin Eti used to say. Nunjawari In his, in his New Jersey Italian accent, Nunjawari, there are things you can do. It’s time for Tony’s take too. Thank you, Kate. I have a new tales from the gym. There’s a woman who’s been coming to the last. 3 classes, uh, that I take every Tuesday morning. It’s the only class I take each week, just, I just go to this one class. And she’s, uh, she’s quite active, she does, it’s an aerobics class, she’s does all the weights, she does most of the moves, you know, like we’re stepping back and forth or side to side, things like that. She’s, um, she moves pretty well. I, I, I have my eyes on her because uh she stands right in front of me all three times. She’s been right in front of me in class. And the thing is, you know, she, she’s got all this activity for the hour long class. But she’s on supplemental oxygen. She’s got a tank down next to her and the tube and the cannula in her nose, the whole class. So there’s some things she can’t do like she can’t step too far forward or back or side to side because the tube isn’t that long, but she moves enough and she keeps up. You know, like, yeah, I can’t help but see her. You know that just makes me think, I mean, if the woman with supplemental oxygen. Stays energetic through this hour-long aerobics class. Anybody, almost anybody could be working out. There, of course, there are people that are. More compromised than just supplemental oxygen, but. You know, anybody who’s not on, on oxygen, uh, we all could be working out to some degree if if this woman can do it. So she’s, she’s, um, pretty amazing, pretty, uh, uplifting and encouraging. That’s another tale from the gym. That stories take two. Kate I don’t know if you follow like gym, TikTok or anything on like Facebook or Instagram, but now I’m seeing a lot of fitness instructors coming up with different um workouts that are seated for people with maybe mobility issues or any sitting down um disabilities. Um, but that’s great that she can get up and do it and enjoy it and still be active with something that’s probably heavy, you know, to carry around. Yeah, well, the tank is, but it lays on the floor. Yeah, I, I haven’t seen any of that on TikTok or Facebook or online, but I, I have seen chair yoga. Which is, that’s for older folks who do have mobility issues. Balance, you know, balance could be an issue. Uh, there is chair yoga out there. We might, I don’t know if we do a chair yoga class in my little beach town, Emerald Isle, but I, I’ve seen chair yoga. But yeah, the woman is, um, is greatly uplifting. Yeah, she’s uh. She’s moving. It’s awesome. We’ve got Boku butt loads more time. Here’s the rest of your AI brand footprint with George Weiner. Other biases, what, what other biases did you find in our uh Our large language model friends. Our large language model friends, this kind of surprised me. I don’t know if you can classify it as a bias, but it kind of getting back to the herding effect, but in the number of charities mentioned, like the unique number of charities mentioned really surprised me between the cause areas that we go between. So something like the environment or poverty, there was a range like unique nonprofits mentioned across all of our sampling of 127. OK, I then go to something like cancer. And there’s a 30 organization spread that is massive. I was shocked. I was like, shouldn’t they all just probabilistically find a large number of things? There’s extreme herding in certain cause areas and action step that you might use here is actually do this type of research for your own backyard. Abstract, pull back and say what kind of question might somebody who’s caring about my cause area and my locality put in to find the most effective, best run, greatest places to give for X, and see who shows up, but remember you want to do this on a like incognito, not influenced by your own GPT if you are paying for it, I’ve trained it, you want to actually have it from a cold start. That isn’t biased by your bias and your information because then you’ll be like, obviously you’re the best mirror mirror on the wall, like, hold on. So does that mean you shouldn’t even do it from your your nonprofit, your your office browser? Is anything that’s passing in information to it, like geographic is fine, but I would say any other things that are passing information are essentially tainting it and tilting it toward something that’s more relevant to you when in fact, You want something that is better reflective of the underlying biases and approaches of that model to sort of explore it. We actually use direct to the API calls so we know exactly what information we gave it and exactly what we got back and could kind of like clean out the clutter, so to speak, of any customization going on or cache information or browser um influencer. Here’s a tip. Actually, no, here’s a very, very hard tip, and you’re like, I don’t know where to start. I want you to go to the site open router.AI. And that will let you just mess with whatever model you want and see what happens with you getting full control over the data that are being sent. Router. What does this do? Just look for router. Yeah, yeah, yeah. OK. All right, so that’s a, are you saying that’s like a safe place that that’s it’s less likely to be tainted. It will let you test different models side by side in a way that is safe in this land and gives you control over more of the variables and it’s really like kind of elegant for side by side comparisons. OK, OK, very good. All right. Um, All right, so Let’s move to, um, you know, what, what small and mid-size shops can do. Now, part of what they can do is what you are doing at whole well with AI brand footprint. Which I am helping you to do. I am propagating this for you. So explain what I, go ahead, you flesh out what I just said that I know you’re doing that we are helping you with. Uh, by the way, thank you for reinforcing AI brand footprint. Why we keep using this term is because it is a concept that we created at Wholeal to explain what’s going on when you’re discussing this ecosystem of information that AI is talking about and representing your brand on. You’re not getting a lot of data about it. But you know it’s happening. You’re starting to hear maybe somebody in development department be like, you know, they heard about us from, uh, they said from chat and it’s like, oh, that’s interesting. There’s a whole ecosystem out there and we’re just sort of, uh, scratching the surface of it with this study, but you should begin to care about what that footprint looks like, what’s influencing it, how big it is, if it is growing, or if it is shrinking. Why I am focusing on and why I love the fact that we’ve mentioned it like 17 times now is because we are trying to put this concept out there, imbue it with meaning and connect it to us so that when, not if, and it already happened. That Google overviews, that’s the little AI answering when we do Google searches, talks about this concept. It attributes it to us, it surrounds it with our lengths and our language rather than literally stealing it and just throwing it into the soup that is the overall. Uh, you know, word salad of the AI systems. So to pull back, how do you imbue with meaning, own concepts and encourage attribution? There are some number of tactics, but that is the game we are currently playing and laughing about as our inside joke here. Exactly. So we’re not gonna leave. Nonprofit radio listeners, you know, wondering what are some of these tactics? How can you Create something around your work that’s unique, will be attributed to you when, as you said, when not if the, the, the large language models find it. How do you How do you identify all this, bring this all back to you and your site, your work? Because you’re doing this is exactly what whole whale is doing with AI brand footprint. There I said it again for you. It’s gonna be in the, it’s gonna be in the transcript. It’s gonna probably be in the show note. This what, what, what tactics can we all learn from what you’re doing at whole well? So the content that we used to write for AI engine, for for SEO search engine optimization is dying. The idea that all I have to do is answer a question accurately and I’ll get credit is dead, because also if you realize that the AI could answer the same FAQ question, generic, hey, how many. Uh, how many ounces are in this amount of thing like that information has been commoditized and will no longer bring you traffic. Your 10 facts about this issue is not going to work anymore. What will work are first party data. What kind of information can you bring to bear on this topic? Have you surveyed your audience? Another way to think about it is according to whom? Is there a testimonial, a statement that can be attributed to the CEO, to the founder, to the stakeholder who received the service, because when AI comes and summarizes and takes that content, it actually is sensitive to uh trademarks, first party data attributes. and saying, oh, according to the local animal shelter or youth center leader that this is the thing you’re like, oh, that’s tied and anchored now to something that the AI will respect. I think there’s a lot to unpack in there, but hopefully you begin to see the nuance. This is all about optimizing content. For the, the AI tools, right? You’re, you’re, is that, or this is a subset of optimization. It’s a way to make sure AI respects the source attributable to the content it has scraped and taken from the site. More and more we’re going to see increased traffic from these AI bots that are coming to, you know, answer somebody else’s question and maybe they show where that information came from and maybe they didn’t. And in doing that, these are the initial phase of tactics when you create your content and also, frankly, it’s putting The human back in the content, like the stuff I think we may look back at writing of uh the how to like tie your shoe content like because it gets traffic was not that relevant to our organization like the, you know, 15 cutest cats to promote our thing really was only getting people on a very high level to maybe browse through our site. So this is hopefully return to real content. OK, but that had value. Um, the, you know, the 15 cutest cats. All right, well, well, let me take a look at this shelter. Maybe this is a, if it’s, if it’s a local place, maybe, uh, maybe I’m looking to adopt, maybe I’m looking for a place to volunteer or obviously maybe give, so that, I mean, as, as a, as the beginning of a pipeline. That had value. It probably still does have, it does still have value, but what, you know, what you and I are focused on is the, the AI. Evaluation of your work. And from that perspective, the 15 cutest cats. Not valuable. It won’t drive attention. I mean, we are still humans here. This is where Tony voice is like on your shoulder. No joke, like cats. OK, OK. However, the fact, the nuance, the difference here is that you won’t get the attention you used to for that article. It used to drive attention. Without attention, you’re not gonna get the 1% of those people sticking around and giving you their email, of which 1 out of 10 makes a donation. That flow of traffic has been severed and is in the process of being severed, and you can see this action step. Look at your organic traffic year over year. It is at best flat if not going down. Even the smartest folks playing the game are publicly saying we’re in trouble when it comes to organic traffic. So that game is like, we’re on the decline. Uh, to come back, does that make sense? Yeah, yeah, it does. Um, that is, that’s what I’m talking about, it’s a source of organic traffic. But I’ll play the cute cat game if you want. So let’s say I’m sitting there and I’ve got like a a cat shelter, like, OK, uh, how could I turn this into something quotable, something from, uh, AI won’t steal or if they do, they’ll attribute it to me. Well, maybe back to QAs, I could actually do a study of over the past quarter actually. 70% of the cutest cats, based on my cuteness score versus ugly, cute or ugly, were adopted, yet 90% of ugly cats don’t get adopted. And suddenly I’ve got first party data that you collected, you surveyed, you did it is wildly interesting because I’m like, what’s an ugly cat, right? And now you’re playing the game because when AI comes it’s like according to the Long Island local cat shelter, ugly cats don’t get adopted at a rate of 90%. That’s right, that’s a very great. OK, OK, that’s an excellent example. of, of this, the tactic that we’re talking about. Please, if you go out there and do an ugly cat survey on a rate of adoption, please send it to me cause I think I’d be curious. What’s an ugly cat is the greatest question. You could you could use AI to make the determination so that way it would save you from the whole like internet fallout like according to this AI and how cute is this cat from 1 to 10? You can blame it on AI. OK, you, you mentioned some other things, uh, testimonials, quotes from the CEO, you know, all again, all it’s first party attributable to you, so, so then in and I’m gonna use Google too because that’s the, the primary search engine that people use. So in that Google summary. Powered by Gemini, right? This is all Gemini results that we get when we see the Google doesn’t say AI summary or something like AI overview AI mode. They’ll change it next week, so fine. It’s Gemini. It’s, it’s Gemini, correct. That’s the underlying model you’re correct. So we, we want to get attribution. I mean we wanted to say from whole whale from the Long Island cat shelter. Correct. You wanna be the authority that pops up on the side so you do in fact get a potential click and brand impression associated with the topic of someone saying like uh why do ugly cats not get adopted? Where do we put these testimonials in quotes? They’re basically embedded on your site, right, writing your content, right in line, um, you can use quote tags, you can use uh what’s called schema markup to make sure that when the AI is reading it. Uh, it is more quickly attributable, and in those testimonials, like you can just also just make up quotes like I now have to come up with some sort of clever thing to say, and I think for the AI study, I literally put in there I was like I have to come up with something. So I was like, alright, this season, AI will determine giving more than any other in history, like it’s a little. Over the top and like a pretty safe statement but I said it, I quoted it, I shoved it in with a quote tag inside of there and now that’s one of those attributing factors. There’s another big thing I wanna touch on, but I wanna make sure that makes sense. Uh, it does, but all right, so remember your big thing, but you are in jargon jail for scheme, you are in jargon jail for schema markup. I’m gonna bend up there somehow. Uh, the schema markup is, uh, little HTML tags in there, so behind the scenes, like if I want to make something bold, I put a little B tag on it. Every P tag has that little spacing. H one tags make it at the top header. This is just another one of those types of tags in the system that the machines read and understand more quickly what’s about to come and what lives between the open and close of that tag. OK, very good. All right, you’re out of jargon jail and listeners, the, the person who does your website will know exactly what we’re talking about. This is HTML. AI will know what you’re talking about if you literally, this is an amazing thing. Like your expert is the say, hey, teach me what I need to know about Schema. What, what would I need for schema markup of this page? You can ask AI and it is you’re ready to go developer on that front. OK. The This is the thing that these are the things that concern me. This is where we get into creativity conversations. What was your other big point? The other big point is something that has dawned on me and it kind of, uh, it sucks, technical term, because I’ve realized a lot of my writing is being. Commoditized and is not going to be found by people, it’s going to be summarized. And what I realized is where do we go to be uniquely human, where do we go for trusted information and more and more it’s going to be, I think in audio and video, video that is harder to fake, not impossible, but much more unique, a little bit more messy and so for your tentpole content, your main focused content. You have to have a video associated with it for a number of reasons, including the fact that YouTube is the #2 search engine, including the fact that people are now going to say like, I get that all this text I’m looking at is all like AI driven. I want to hear a human say it cause at least that human had to read it before saying it and letting those words out of their mouths. And third, because it is also showing up very, very clearly in those AI overviews right below, they’re giving video answers to the textual answer that AI gives and then they are having the good old fashioned links which are going to go the way of the yellow pages, I think. So we’re talking about side by side content. Part 111 part is for the humans and the other is for, is for the AI models on our site, you’re talking about videos, videos for the humans, mostly, although AI I understand the, the AI summaries are they’re, they’re finding the video and, and promoting those for you if they’re on point. But then there’s the also, but there’s the, there’s the AI. Needed content like side by side. We’re not talking about having to, I mean. Yeah, I, I, I, isn’t that what we’re talking about? 22 different levels of content, one for, one for the machine and one for the, for the humans who do come to your site. I’m beginning to believe that we’re probably headed toward the, the text of your site is more of like a database for AI to reference and so what is it that you’re going to create that is uniquely human communicating in that way is going to be video. For now, uh, because that, you know, is, it is also getting the lift on these other platforms. It is showing your brand, your people, and your message in your words as opposed to AI summarization of its spit back out in text, sometimes it’s attributed to you, sometimes it’s not. There’s no way to sort of like just sort of like stealing video the same way you do text. So I’m really Emphasizing and have been for a while the library of content that rides alongside my written content, which you know I try a little hard out on but I, you know, make no illusion that AI isn’t literally copying it and shoving it into its system and answering the questions that used to drive attention for us. So how do I play this game? I look at the data, I look at, right, it seems that it’s still on YouTube searching. I can embed it on my page so I increase engagement on my page when people do in fact go there, which is a positive signal in the land of the Google and old SEO and current. So it is a way to think about when we’re talking about your AI brand footprint, it’s a sort of adjacent because of the way Google is showing it and the way that everyone else also copies Google, so like in perplexity, which is a. Kind of Google competitor, I think for AI based um discovery of information and searching. Um, they are all sort of playing this game of amending and appending the relevant videos they find to that topic. OK, this is um. Uh, to me, this is as revolutionary as when back when we were saying you need to have a website. Yeah, this is a big phase shift. This is the yellow pages to website shift. I I don’t make that out of just sort of a throwaway statement. It is a big change and we’re in the middle of it. And so that is also one of those reasons I try to uh rant as much as possible, but wake people up to the type of content you’re about to create. You got a content calendar. Alright, we’re gonna map out 2026 and here are the like. 36 articles we’re gonna write, I’m like, take a beat because I think if you continue to write the way you used to and create content the way you used to, you are um. You’re creating another listing on the Yellow Pages. I don’t want folks wasting their time in that way. And also this should not be a surprise, but if you are using AI to write all of your content, why do you think AI is going to surface what it already wrote or what it can already answer? On your website, it is, you know, you don’t have to think that hard to be like, oh wait a minute, the hundreds of millions of people, like 10% of the adult human population on this current planet we are on uses AI to answer these questions like they’re, you know, you’re disintermediating yourself, you’re removing yourself when you simply press copy and paste from AI and by the way, people can tell when you’ve written it in a lazy way. Oh, that’s huge. That see you I wanted to, I, I. You were, you were given like a perfect summary. I thought, oh, this is a good place to end. I’ll just say that’s George Weiner, Keith Whaler and I’m out. Then you opened up, yeah, but then you opened up and, and by the way, um, you’re, you know, people can tell, yes, yes, uh, we’re still human here. And I don’t know. I, I’m not, I’m not saying that I’ve spotted every bit of artificially and artificially developed content that’s ever come across my screens. I’m not saying that, but. There is a feel of fakeness. To artificially generated. Paragraphs Yeah, it, you know what’s interesting? The human’s ability to do pattern recognition is tremendous. It’s, it’s unbelievable what we’re able to tune our attention to and what our brain simply learns behind the scenes, like we can now smell an AI generated image of it. We can smell the AI generated text, maybe it’s the vivacity, maybe it’s the uh unusually accurate cadence of number of words per sentence. There is something that you pick up and we are all collectively building. This ability to see it and maybe I’ll take a step back if you don’t believe me in our amazing pattern recognition. I want you to think in your mind of a stock photo of the following successful business person shaking hands and you’re like, it’s like you could smell it. It’s just the way it’s image focused cropped and it’s just generic humans doing business thing. The same way you can spot stock, we can now and are building that muscle, that pattern recognition for AI slop, work slop, whatever category of a bunch of AI generated texts, which is why it’s also fun talking about this new phase of like putting the human back in, how do you do that with video? How do you do that with testimonials, how do you do that with actual first party data? Like, I used to waste tons of time writing like very, very long articles and thinking and researching. But like Google searching and pulling back information, instead, I threw all that away. I spent all of my time doing this AI study to be like, I, I get to like geek out on this topic, go way deep. And then put that out instead, so like you’re just channeling your energy of creation in a different vector. I think your uh ability to spot stock photos analogy is is is spot on too. All right. That’s I think that’s very valuable, George. Well, we were here to make sure your audience didn’t walk away with panic. I feel like a lot of conversations go to this like hand wringing, what do we do next? So you have some takeaways. You got a lot of tactics. Uh, let’s let’s give one more shout out AI. That’s the research that’s the proprietary first person data that you’ll find at wholewhale.com. Go, just give him a break. Give him, give him some organic traffic. Just go to wholewhale.com. Don’t, don’t not click through from anywhere, just, just type in Wholewhale.com and go. Do it for George. Let’s see, let’s see if he gets a burst in, uh, in, in the month of October. And you’ll find George at uh on LinkedIn. He and I are very active there together, uh, just, you know, valuable content, George, then valuable, valuable ideas here. Thanks very much for sharing all this. Uh, thanks for giving it a larger audience. Next week, HR for non-HR professionals. OK, that, that, uh, that was supposed to have been this week, but George Weiner came in and he’s related to 4th quarter. So that’s why I squeezed him in because it’s the first show of the 4th quarter. So that’s the explanation, uh, ordinarily I would blame the associate producer, but this time, just this time, uh, it was, it was my own, my own. Uh, I would say rather savvy decision, but it was my decision, however you might characterize the decision, I made it. The savvy decision. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.
Gene Takagi & Amy Sample Ward: The State Of The Sector (Beginning With AI)
This year, any conversation about the nonprofit sector finds its way to Artificial Intelligence. So we start there, with our contributors Gene Takagi on legal and Amy Sample Ward on technology. Amy is concerned about our lack of security readiness and shares their Top 5 security must-haves. Gene explains your board’s duties around tech, budgeting and planning. They both see resilience as critical. Plus, a ton more. Gene is principal attorney at NEO Law Group and Amy is the CEO of NTEN.
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Hello, and my voice cracked. Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d suffer the effects of chondrodermatitis, nodularis helicus. If I heard that you missed this week’s show. Here’s our associate producer Kate with what’s on the menu. Hello Tony. I hope it’s so funny. It’s that voice cracks like I’m 14. Hey, Tony, I hope our listeners are hungry. The state of the sector, beginning with AI. This year, any conversation about the nonprofit sector finds its way to artificial intelligence. So we start there with our contributors Gene Takagi on legal and Amy Sample Ward on technology. Amy is concerned about our lack of security readiness and shares their top five security must-haves. Gan explains your board’s duties around tech, budgeting and planning. They both see resilience as critical, plus a ton more. Jean is principal attorney at Neo Law Group, and Amy is the CEO of N10. On Tony’s take two. Tales from the gym. The cure for dry eyes. Here is the state of the sector, beginning with AI. It’s a pleasure to welcome back Gene Takagi and Amy Sample Ward, our contributors to nonprofit radio. Gene is our legal contributor and principal of NEO, the nonprofit and exempt organizations law group in San Francisco. He edits that wildly popular nonprofit law blog.com. The firm is at neolawgroup.com and he’s at GTech. Amy Sample Ward is our technology contributor and CEO of N10. They were awarded a 2023 Bosch Foundation fellowship and their most recent co-authored book is The Tech That Comes Next, about equity and inclusiveness in technology development. You’ll find them on Blue Sky as Amy sampleward, aptly named. Welcome. Good to see you both. Gene, Amy, welcome back. Good to see you both as well. I actually got to see Gene in person this week, which was a real treat. But your faces coming through the internet. Where? Where? In DC in a in a meeting. Oh, cool. Yeah, it was wonderful to see Amy and hear a little bit more about her family and learn, learn about things going on. um, and great to see you too, Tony. Thank you. Last time we were together was the 50th. That’s right. Yes. All right, um. So Amy You have been, uh, you have lots of conversations with funders, intermediaries, nonprofits, uh, I’d like to start with you just. What are folks talking about? Yeah, I think there’s A lot of desire for thoughtful conversation across the sector right now and, and over, you know, the last handful of months and I’m sure the months to come. And that desire for thoughtful conversation is trying to be held in a time where things feel rapidly unraveling, you know, and A few, I think patterns have been coming up at least in the versions of conversations that I’m, I’m in, whether those are, you know, 1 to 1 with other intermediary organizations, capacity building organizations, um, nonprofit service groups or, or even philanthropy serving organizations or with funders themselves, and they’re, of course, different. You know, flavors of the same dish maybe, but I think everyone really wants to hear and help and It feels like there’s not that much help happening. Um, I think when you talk to funders are presume you’re talking about. How does that go? Like you you should be funding technology, you should be funding capacity building, you should be funding. that are advocating for things or yeah, I mean, part of what sees as our kind of theory of change in the way that we make impact is of course and directly supporting nonprofit staff through training but also shifting the conditions in which all of us are doing this work. Right, so asking funders to fund adequately for the technology and data that is needed to, to deliver the programs, their funding right is part of that or, or all kinds of other advocacy, um, big, big a little a, you know, influencing thropy, and they, and I, I have to do, so they take these meetings like they don’t mind being told what they ought to be funding. Oh, it’s easy to take a meeting. It doesn’t mean you’re making you’re implementing what’s what’s the outcome and what’s the action? I realize that. But I’m OK, I’m, I’m, I think that most of the, most of the conversations N10 is entered into with foundations are not necessarily on the premise of like, can you please give us this feedback to fund a certain way, right? We just say that when we have access to. To folks that we, that we could share it with, but mostly, um, I think in these times, just like honestly in 2020 funders and other philanthropy serving organizations are asking for what we see because we are able to see into a lot of different types of organizations across the sector, not even just in the. and see trends that are emerging, see what folks are really asking for help on right in a way where we’re not having to divulge, oh, this organization that’s your grantee, they don’t know how to do this, right? There there’s not that vulnerability we’re able to share trends and unfortunately, the trends aren’t aren’t new, but, but at least they’re asking about them right now and they. are very, um, vulnerable issues. Like we are seeing incredible lack of security readiness in organizations. And as we’ve talked about on this show, and Gin has talked about, you know, there’s a lot to be concerned about when you think of a nonprofit organizations like digital and cybersecurity because It’s your staff, it’s your content, but it’s also all of your constituents, all of those people who’ve received programs and services, and if you feel that your mission and your programs and services are vulnerable, those folks in your community who’ve accessed them are 10 times more vulnerable, right? um, than your organization is, and that’s something that I think for us we just. We care about that kind of more than anything and so it really has felt like a spotlight on security and even just to um illustrate, we we can created a new program just to try to help in this way, um, a 3 month just security focused program. We had a single email that said that it was open. Um, In 4 days, we had 400 applicants from 26 different countries asking to be in the 20 people, you know, cohort, so That was, I think, validation that we were really hearing the trend and hearing what, OK, what are, what’s behind some of these questions that we’re getting? What are people really struggling with and oh my gosh, OK, we’re right, they are really struggling with security. This is um let’s, let’s bring Gene in on uh on security. You’re nodding a lot, Gene. And, and we have talked about, as Amy said, uh, as they said, we, we have talked about it, but, uh, you know, it’s, it bears amplification, because we, we all have talked about cybersecurity, protecting data, but especially as Amy’s saying, the, the, the people you’re doing the work for, if you’re, if you’re involved in a people, uh people oriented work, Gene, remind us. Oh, I’m amplifying everything Amy says, as I’m wise to do, um, but maybe I’ll just add that, you know, when people think, including funders, when they think about technology and, and some of them are just focused on AI right now, but technology is much broader than that, of course. When they’re thinking about technology, they really have to think of it as one of the core assets of an organization, and that’s not all because it’s also a huge risk and liability not only to the organization but all to all its beneficiaries and its communities that they serve and it’s communities that they exist in so it’s all of that it’s it’s even more complicated. To manage if I might venture and say this, then your other main investments which are like in staffing and in facilities like this is stuff that we don’t have a lot of experience with it’s newer things that are coming up. We haven’t learned how to manage it very well. It’s a little bit out of control. as it develops as with AI going on we don’t even know what the laws are related to this um so this is stuff that funders need to fund and organizations need to invest in really badly and when they don’t think about doing this they’re they’re really. Living for the short term at the expense of the intermediate term because it’s not even that far off in the future where these risks will ripen. They will ripen very, very quickly now. um, so that’s my two cents. And add to what she’s saying. I talked to two different, um. Funders who are who are regional funders, not national funders, and said, hey, I know the folks that are your grantees, they’re um predominantly rural organizations. They’re predominantly very small organizations, you know, single digit FTEs. There are folks that we can see in our data, not as individuals or individual organizations, but by kind of organizational demographics, are, are very likely to have really low scores, you know, ineffectiveness in these areas. We have free resources. We’re not even like asking you to fund us necessarily, like, which I should have been asking, but, you know, coming at it from really how do we get these resources available to organizations who we know are vulnerable, and their feedback was, well, security is not an issue that any of our grantees have raised with us. And I just want to pause there because why would a grantee in the vast power imbalance between a very small rural two-person organization and a funder, say we don’t have a security certificate on our website, we don’t have secure, you know, donation portal, we don’t. Have a database protect like why would they surface these would be fun? Of course they had of course no one has brought this up, right? Why would they point you, you need to be thinking beyond what was in that grant application and about really the, the safeguarding of that mission. Not only why would they admit it, but it may very well have nothing to do with, although it’s, well, it is related to what they might be seeking money for, but it, it’s, it’s grant application. Yeah, it’s not, it’s right, it’s not gonna be a question on the grant application is your, you know, do you have a, do you have a secure fundraising portal? Um, Gene, you have some advice around board like this should be at a board level, board level CEO conversation, right? Yeah, I mean it’s where it starts to get started. Yeah, and, and very obviously like technology comes up as a budget item, right, for the board. So when the boards are approving annual budgets, are they leaving any space for technology changes? Well, so many organizations, including public governments, are, are just like putting patches, right? They’re investing in patches and so they’ll patch, patch, patch. Um, but the technology is advancing so much quicker than patches can actually address. And again, The persons and organizations at risk are not only the the charity itself, right? It’s all of the beneficiaries whose data they’ve compiled and potentially like just goes beyond that as well. So it’s really, really important now for the boards to say let’s think about this as one of our core assets and our core risks and figure out how we’re going to properly budget for this item. And talking about sort of risk opportunity, you know, assessments and saying, well, what happens I, I’m a big fan of scenario planning and maybe it’s hard because these things don’t have definitions but over strategic planning for like a a longer term plan. I think scenario planning right now is really important because the the environment is just shifting so quickly, right? It’s like shifting every few months it feels like so scenario planning for different scenarios and and some of that would be well what happens if we don’t change our technology or what happens if we don’t invest? What are the worst things that can happen? What are the likely things that are gonna happen? and do we actually have board members who understand any of this? Do we need to relook at our board composition? Do we have anybody younger than 50 on our board? And for a lot of organizations, too many organizations, the answer is no, which will hurt you in the fundraising sort of pipeline down the road very quickly as well. Um, we’re not incorporating enough, um, Gen Z, millennials into the governance and leadership positions as, as boomers and even, um, Gen X are are are hanging on to positions longer. You know, for, for a reason, for a good reason, but, um, we need to bring more younger people into the pipelines because they have perspectives. They have a lot of what’s at risk, um, here as well. So that’s kind of my thinking in with respect to fiduciary duties, in the budgeting, they’ve got to understand it. In the recruiting for board members, they’ve got to figure out how to develop the pipeline of who to bring in on the board, like in their duty of loyalty, like to the organization’s best interests, they’ve got to be. Thinking not only about the purpose or the mission of the organization they’ve got to be thinking of the values of the organization, including how much they value the community and all of this relates to the organization’s um what what I’ll call it’s. Reputation or it’s just um legitimacy to the public at a time when the government is poking holes at organizations’ legitimacy if you haven’t earned that from your own community fundraising and everything else will will just dry up so you’ve got to invest in legitimacy if you’re not investing in technology at this point and protecting persons that rely on you. To safeguard their data you’re gonna lose legitimacy really quickly and you’re gonna be irrelevant or or, you know, liable for, for what are two quick things to what Gene’s saying on, on the staff side but then also on the board side. Plus a million to everything Gene said about making boards more diverse, um, including age, but I don’t want folks to think that that means because you need to like have a 25 year old on your board that’s now in charge of your technology. The board’s job is not to be in charge of your technology, but having more folks in that board meeting who have perspective or experience a lot of different. Things are possible helps open up strategic conversations to say, hey, have we considered this? Not that I’m now the implementer because I’m the board member, but it really does help and I just want to draw that line that we’re not saying make someone on your board in charge of technology, but having people comfortable with technology strategy conversations is very, very valuable, of course. The other side on the staff side, You know, one thing we see in our research, um, and our, you know, different assessment tools and in our programs, yes, there are still organizations that don’t have all the policies that they could have, right? They don’t have strong data retention policy, they only think, oh well, payroll files or HR files, right? They’re not thinking about all of the data, all of the content, you know, all these different things, right? We can have a big policy book and there’s work to be done there. But the real area of vulnerability that we see is organizations likely have some policies, but they do not have staff fidelity to those policies. So you could like go through a checklist and be like, yep, data consent policy, data collection, you know, but staff don’t know the policies exist and they are not practicing them at all in a consistent way. And so I wanted to go back to the scenario planning note because I think we see some folks um. You know, yes, you could bring in a consultant or you could get some sort of big security like test going, but what you could also do is in a staff meeting just take that time and say right now if we got an email that we had been hacked, what do we all think we would do? And just talk it through together and see oh this person. Thinks we would do this and this person over here says, oh we have an account here. What do we have? What, what is our answer, right? What, what are the questions we don’t know how to answer? Let’s go answer those questions for ourselves and really have more um opportunity I think to surface with staff where people don’t know something, not in a shame way but in a like, gosh, this is what we should focus our training on isn’t just let’s draft another policy. Let’s understand how to do these things as the people doing them every day. Amy, uh, in, in a couple of minutes after Gene and I talk about something that I’m gonna ask him, then I’m gonna ask you something, but you, you, I don’t want to put you on the spot with no, no forewarning. If we have, let’s, let’s take a, let’s take a, our audience is small to mid-size, so let’s go more toward the smaller, let’s take a, let’s take a, a 15 person nonprofit. Uh, it, I’m not sure it matters what the mission is. I, I, I don’t want to constrain you. I want you to think broadly. I, I’m the CEO of a 15-person nonprofit. Uh, we’ve got a $4 million annual budget. Is that 2, maybe 33 to $4 million annual budget for 15 employees, full-time employees. Uh, what I’m gonna ask you in a couple of minutes is what, what are some, what, what basic things can you name for us that, that we ought to have? OK. You, I thought that was you know way, you know, yeah, I know you’re gonna start writing, thank you. Gene, I want to ask you, uh, I, I, let’s let’s talk about the core assets of a nonprofit. Uh, you, you, I love that you’re identifying technology as a core asset. Are there, are there other core assets that, that I’m not thinking of? The staff is typically number one, right? Facilities is typically a pretty big investment, although that’s been changing um with a lot of remote working now and organizations seeking to downsize how they allocate where their investments are, where their assets are. um, staffing is also changing and. Part because of some technology, right? So if technology isn’t in that bucket in there, you may be downsizing staffing, you may be reducing facilities, but why is that happening? Probably somewhat related to your technology. If your funding stays stable. I know that’s a big assumption, but probably technology is playing a part in that. Is your technology? Gonna break down like in a year. That’s something to really think about. If you’re now reducing staffing and reducing facilities, relying on technology that’s gonna break down in a year or give you problems in a year or create harm to your beneficiaries, that’s like the big one that that Amy raised that, that really hits home for me. It’s like. Now you’ve got to really rethink what was the board doing? Did you even think about that? Um, so you know as part of your fiduciary duty of care, and again I love to think of it in terms of both the mission of the organization and the values of the organization which if I bring it down to fundamental human rights, it’s preserving dignity to your beneficiaries, right? And if you’re not safeguarding your private data and if you’re letting health data flow away, and this includes your employees too, right? like. Like your key stakeholders, if they can’t trust you. Then your legitimacy is also gone, right? So you’re really just shooting yourself in the foot unless you’re doing that. So boards have got to now rethink like we maybe weren’t thinking about technology that way so much before, but as we’ve seen how exponentially, you know, um, exponential changes technology creates for our organizations and the environments and what we invest in and what our risks are, boards have got to be in the mix and I agree absolutely with with um. Amy, it shouldn’t be the 30 year old or 25 year old board member who’s like, OK, you’re in charge of the technology. Yeah, no, no, it’s, it’s, but it’s another perspective in there. Yeah, and it’s, it’s, it’s better informed, uh, look, I’m the oldest person on the on the meeting, uh, in our chat. Uh, they’re, they’re better informed, you know, they, they, they have a a fluidity, they think about things that, that 63 year old is not gonna think about or 55 year old is not gonna think about. Um, so I’m just kind of fleshing out, yeah, of course, different perspective, but how so? Because they, uh, depending on their age, they either grew up with, you know, uh, technology is an add-on to my life. And some people have had it since like age 5. You know, I had a rotary phone at age 5. And I always dialed it backwards. So, you know, I was challenged from the beginning. Our colleague, our colleague is looking up from our uh homework assignment, homework from their homework assignment. What, uh, what, what do you, what you, what can you enumerate for us? I have 5 things I wrote down off the top of my head. I don’t know that if I had. You know, 50 minutes instead of 5 minutes that I would write the blog post with these same 5 pieces, but I think all of them, I know you gave me an organization, kind of 15 people, 4 million, but I don’t think any of these. Are unique to that organization. So I just want to say that. The first is cyber insurance. I know everybody thinks like let’s make sure we have our DNO in place. Check the box for some insurance as well, you know, um. Let’s make sure everybody DNO directors and officers insurance in case you’re not familiar with that, that’s, that’s an essential should definitely have that directs and officers, thank you. Yeah. Yeah, the second piece I um put down was data deletion practices. I feel like there’s such a focus on preserving data and content at all human reason, um, but actually, Like, to what end do you have this, especially to to Jean’s point before about the dignity of people, and they’re not in your program, you’re not reporting on them, you know, to a funder, you’re not, why are you saving every bit of this if it means somehow that list is taken, you know, um, and we talk a lot in our kind of closed cohorts when we’re working with organizations. That it isn’t that we don’t think there’s value in being able to look at longitudinal data of your programs and, you know, do that evaluation, but you don’t need to know that Amy Sample Ward was the person in that program, right? There are ways that you could anonymize the data and still preserve the pieces that are helpful for your program like evaluation. Well, removing the, the risk of it still being me or Jean or Tony, you know, associated. So I really think deletion practices and policies that dictate when you delete things, how much of it you delete, what you um anonymize is really important. Third, This is, I think, hopefully more top of mind for folks since so many organizations. Maybe became hybrid or virtual or remote permanently from the pandemic and that’s content and machine backups and and redundancy. I see a lot of organizations who say, oh, but we use the cloud, right? Like we use Microsoft 365 or we use Google Workspace. OK, but in your day to day is every single document that someone’s working on in those systems and if they’re downloading it to work on it offline for any reason. Well, does it have data in it? You have constituent information in it, um, but also like if someone’s working on something and they’re You know, computer is stolen or broken or vulnerable, is all of that backed up somewhere? Do you, you know, there it’s quite simple to set a full machine backup to the cloud every day too, right? But it, it just takes thinking of that, prioritizing it and setting it up, um, including, including with that recognizing. That employees might be using their own devices. They, they probably shouldn’t be, you should be, or you should, you should at least be funding their technology, their, their monthly Wi Fi bill, etc. but beyond just recognizing that they may not even be using exclusively your technology and, and what’s the, what’s, so then what’s the redundancy and backup of on their own devices. Technology policies that say the only tool you could use is the laptop we gave you are intentionally limiting your own understanding of how those workers are working because there’s no way that they are only using that laptop you gave them. So, having a policy that says this is how you safely access our tools, whether you’re using our laptop or not, at least allows you to build the practices, the human side of security into that use instead of pretending it doesn’t happen, you know. Yes, yeah, OK, number 4 and number 5 are somewhat similar, but again this is where we see big breakdowns in practice. Number 4 is that Every system that can have it has two factor enabled and is required. There’s so many ways to do to factor that it isn’t an excuse to say that it’s like burdensome, it doesn’t have to be like, it doesn’t have to be a personal text message. It could be an authenticator app, whatever, but like you need to have to factor on everywhere, um. And need to be using a password manager so that staff are not sharing passwords with each other by saying, hey Gene, the password to, you know, our every.org account is is this like, oh my God, you know, that we can both we can both log in but it’s encrypted we don’t see the password, right? We’re sharing it um in a safe way. And then the last one, number 5, is that, again, a practice, organizations have established processes for admin access for if you get logged out of something that it is not. I email Tony and say, oh, hey, will you send that password to me? Like, most of the security vulnerabilities that we see with organizations isn’t because somebody was in a basement and hacked their way in. It’s they sent one phishing email and a staff person responded and was like, oh yeah, here’s your password, right? Like, it wasn’t hard to get in. So, If you have a policy that says you’ll never email each other to say I got logged out, what is, what is a more secure way? OK, well, I call you on the phone. We have this secure password that we say to each other that only staff know and like. I’m not saying that has to be your plan, right, but it isn’t just randomly, oh, the ED sends an email to the staff person that says, please reset my password. Like, I don’t think that’s gonna be foolproof, you know. OK, so it’s just as simple as like a procedure for what happens when somebody can’t can’t log in. Exactly, because that does happen. So why not create something where everybody on the team knows this is what we do. I know I’m doing it safely, you know, and following the procedure. OK, those are pretty, those are pretty simple. Um, so you might, you might say, well, cyber insurance, that’s not simple. It’s not like I can do it today, but you can talk to brokers, you can talk to insurance brokers for cyber insurance, data deletion policy. I’m gonna venture that N10 has a, uh, sample data deletion policy and its resources. There you go. Backup and redundancy. Do you have, is there advice about that in Yeah, there’s lots of it, but I’ll put it on our list to make sure that there’s some guidance on that on our cybersecurity resource hub, which is all free resources, so I’ll make a note of that. Beautiful. 2 factor and and password manager. All right, that, I think that’s pretty well understood. I mean, uh, I, I have clients that use the, uh, the, the Microsoft authenticator. As soon as, as soon as I hit, as soon as I hit enter on the, on the laptop, I can’t even turn to my phone fast enough. The Microsoft Authenticator app is already open, notified. I’ve already got the not in the, in the second it takes me to turn from one side of my desk to the other. The authenticator is open. Uh, so it’s not, there’s no, it’s not like there’s no delay. Right, um, OK, and a procedure for not being able to log in, uh, uh, I bet you could find that on the intense site too. All right, thank you for that quick, quick homework. Thank you. All right, all right, so this is eminently doable. And then there’s, you know, of course you have to go deeper. There, there are policies that you need to have, but you know, I wanted something kind of quick and dirty, so thank you for that. All right, all right. Um, Should we turn to just like general state of the sector from our cybersecurity conversation? Sure, um, Amy, you wanna, you wanna kick that off? You kick that off. Yeah, I do talk to lots of people and I think, you know, we’re hitting the two-year mark of kind of like unavoidability of people constantly talking about AI which I have my own feelings about, but, you know, If I step out of any one day’s conversations about AI and look at the last two years, we’re in a very different place of those conversations, you know, um, in a way that I think I finally feel good about how the trend is going in those conversations, um, a lot of one on one calls I have with, with really diverse organizations, you know, small advocacy organizations, global HQ or, you know, like all kinds of folks is. How do we not use the tools that are being marketed to us? And how do we build a tool that’s purpose-built, that’s closed model, that’s just the content we want it to have, right? And like actually useful for us. Which I think is really exciting, that folks are kind of seeing that it’s, it’s just technology, just like, yes, it has different capabilities, you do different things, different tools do different things, of course, but I’m really excited that it feels like folks are trending towards. Well, we have some use cases. How do we build for those use cases versus we want to adopt these things? How could we find something to do with these things we want to adopt, which I think was the reverse order of it all. You and you and I have a friend who is devoted to this exact project, uh, George Weiner, CEO Whole whale, they’ve created Cas writer. Yeah Horider.AI, which is intended exclusively for the use of small and mid-size nonprofits, limited, limited learning model, uh, your content safe within it and not being skilled in artificial intelligence, that’s about the most I can say about it. But whole well, they have a, they’ve, and they’re not the only one I’m sure, but they’ve created a product specifically, uh, to take advantage of. The technology of AI, but reduce a small and mid-size nonprofit’s risks around your use of it in terms of what it brings in and how it treats the data that you provided. Yeah, causes writer, change agent, there’s a number of folks in the community. You know, trying to help organizations in this way, which I think is great, um, but a trend, a smaller trend in the last couple months in these AI conversations, bigger trends like I said, but there’s also this piece where I’m hearing from folks saying that. They can tell, for example, a colleague used Chat GPT Gemini, and, you know, a large tool like that to to make this proposal that they sent to them or this email, and when they say, hey, it’s really clear that you used Gen AI tools to write this, could we talk about it and get into like your thoughts more about it? There where they had in the past felt that folks were like, oh yeah, I did, but like here’s what I was thinking. Now there’s just complete denial that the tools were used. They lie. People lie? Yes, that’s right. And so to, they’re like, well, how do we have strategic conversations about the way we use these tools if you’re going to deny that you’re using them. Well, let’s let’s talk about what, when you lie to someone about anything, especially I don’t, I don’t, it seems innocuous to me, but, uh, including AI, well, I’ll, I’ll, I’ll leave my own adjective out of it. I think it’s innocuous. It’s so the the technology is so ubiquitous, but all right, if you lie about anything, you, you lose legitimacy. I, if I were a funder, uh, OK, thank you very much. Goodbye, because you just, you just lied to me about something that I don’t think is such a big deal even. And I’m giving you a chance that I was able to point to it, you know, yeah, and I’m giving you a chance to overcome it. I want to have a chat human to human, and you’re denying that the premise of my question. OK. All right, I’m so I’m shocked, obviously, I really, I’m dismayed that people are lying about their use. That’s completely contrary to what the advice is ubiquitous advice is that you’re supposed to disclose the use. Right. I’ll just throw in there that. Please, Gene, get me off my, push me off my soapbox. Well, back to kind of board composition, if you ask a bunch of board members, I think many of them. Would say AI is just like one thing. They have no idea that like AI is a million things, right? And you’re probably using many, many forms already whether you realize it or not, even on a Google search, like, you know, AI is popping up now you might, that might be a little bit more obvious now, but. Just to, to know that AI if I compared it to a vehicle, for example, it could be an airplane, it could be a bicycle, it could be a tank, right? They they all have very, very different purposes and repercussions and so you have to understand that like, oh we’re gonna like invest more in AI. That doesn’t mean a whole lot. So, um, to figure out what your what your strategy is again, I, I, I think, um. Cybersecurity and when when organizations are gonna venture off into AI a little bit more they’ve got to see it as part of governance and not just information technology it’s not just the uh a management tool it’s part of their governance responsibilities. It’s time for Tony’s Take too. Thank you, Kate. Got another tails from the gym. This time, two folks whose names I don’t know yet, but I do see them. Fairly often, they’re not as regular as Rob. The marine semplify or uh Roy, I’ve talked about Roy in the past, not, not, not as common, but we’ll, we’ll, we’ll find out. Like I did find out the uh name of the sourdough purveyor, you recall that just a couple of weeks ago. Uh, I, I’m gonna hold her name, it’s in suspense now, but, uh, I learned her name, the, the one who gave the sourdough to to, to Rob. So these two folks were one of them, uh, the guy. Suffers dry eyes. And the woman he was talking to had the definitive. cure for dry eyes. You have to try this. And she was on him for like 5 minutes, you gotta try this. Hold, hold on to your, make sure you’re sitting because you know you’re not, you, you’re not gonna wanna, you’re not gonna wanna stumble and fall down when you hear the startling news of the dry ice cure of the uh of the century. Pistachios, pistachios. She was very clear. 1/4 cup. She, she did not say a handful, which to me a handful is a 1/4 cup. She didn’t say a handful. It’s a 1/4 cup of pistachios daily, right? This is a daily regimen you have to follow and you will get results within 3 to 4 hours. She swears it 3 to 4 hours, your eyes are gonna start watering. It’s gonna be like you’re crying and tearing, like you’re at a funeral or a wedding. That’s how much water you’re gonna have. All right, I editorialized that I added the wedding funeral, uh, uh, analogy, but she swears within 3 to 4 hours your eyes are, are gonna be watering. Follow the regimen, pistachios. She was also very precise. These are shelled pistachios. You don’t wanna get the, uh, the unshelled ones too much work, uh, which to me that’s interesting now that’s, that’s contrary to the advice that I’m hearing on, uh, YouTube. There’s that guy on YouTube, the commercial that I always skip, but sometimes I listen, uh, Doctor Gundry, you may have heard Doctor Gundry on the YouTube commercials. He talks about pistachios. He says get the unshelled ones because that way you won’t eat too many of them because you have to go through the task of shelling them yourself so you won’t eat too many because too many pistachios, according to Doctor Gundry now this is too many pistachios is bad, but the right amount of pistachios is, is, is, is beneficial, but he’s not as precise as the gym lady. He does not say Gundry, you can’t pin Gundry down. Of course, I didn’t listen to his 45 minute commercials, so, you know, I listened for like 7 minutes and I got the, the shelling, uh, the tip from, uh, from Gundry. So, He’s not as precise as the uh the dry eyes cure lady. A 1/4 cup of pistachios shelled every day. You’re gonna get immediate results. That’s all, it’s just that simple. cure the dry eyes. Don’t buy, don’t buy the over the counter. Don’t buy the saline in the bottle. Don’t buy the uh red eyes. Well, red eyes is a different condition that, uh, it’s different. She doesn’t claim to have a cure for that. Dry eyes, she, she stays in her lane. She’s in her lane, dry eyes. That is Tony’s take too. Kate. I like the specificity of the uh the shelled unshelled unshelled, no, no, no, get the shell, the ones without the shell, they’re already been shelled. She’s very precise cause that, because the shells are gonna take up more capacity and you know, and then you’re not gonna get the full 1/4 cup uh therapy. The treatment is gonna be lacking because you’re not gonna get a 1/4 cup because the shells are taking up space in your measuring cup. Well, then my next question would be like, salted, unsalted, old bay, no old bay. It’s like, Well, you should have been there with me. Uh, she didn’t, she didn’t specify. I think just straight up. She didn’t say salted or unsalted. That’s a good question. You’re gonna have to go on your own, let’s say if it’s a, if it’s a dry eyes regimen. Then you wanna, you wanna be encouraging fluids. So I would guess, now this is not her. I don’t wanna, I don’t wanna impugn her, her remedy, her treatment, you know, with my, my advice now I’m just stay in my lane. This is not my specialty, dry eye cures like hers. I would say you probably want the unsalted because salt, uh, salt causes, uh. More dryness, right, if too much salt, you know, you become dehydrated, I believe, so. But again, that’s not her. You know, I don’t wanna, I don’t wanna add anything on to her, her strict regimen. Um, oh, and by the way, uh, I heard one of the, uh, commentators I listened to on YouTube said, uh, somebody had Riz. I knew exactly what they meant, yeah, I knew exactly. I didn’t have to go look it up in the, I knew it, charismama. I said, oh, I know that. I don’t, I don’t have to go look it up in the uh in the slang dictionary. Oh, so proud of you. Yes, thank you. That’s just a couple of days later. All right. We’ve got Beu but loads more time. Here’s the rest of the state of the sector, beginning with AI with Jean Takagi and Amy Sample Ward. Now I asked about the state of the sector and we’re back into cybersecurity. It only took about 6 minutes, uh, and we’re like 1 minute and uh and then we just talked about it for 5.5 minutes. So, all right, where there are bigger things going on in the nonprofit sector. You know, our, our, uh, federal government, uh, the regime is, is, uh, has found nonprofits that are complicit in terms of universities. Uh, I don’t think it’s gonna stop there. um, we are, you know, both the left is, is under attack and. In a lot of different ways and that, that impacts a lot of nonprofits that do the type of work that is essential, you know, whether it’s legal rights or human rights, uh, simple advocacy, um, I mean, even feeding certain populations, uh, so obviously immigrant work, um, let’s. Uh, let’s go to the uplifting subject of, uh, the, uh, the state of the sector generally. Like, let’s put AI aside now for, for 15 or 20 minutes and just talk about. What people are, what people are feeling, what people are revealing to you. Gene, I’ll turn to you first for this, you know, what, what, what do you, what are people concerned about? What’s happening? Well, um, what’s on people’s minds is what I what I mean. Yeah, I, I think the sector is still feeling the the impact of the broader public being very polarized, um, and the effect of not only government actors on, um, uh, inflaming the polarization but on media as well, and nonprofit media is not exempt from that, uh, as well. So really is about trying to figure out, well, how do we. Move forward at a time where it is so polarized and where for many organizations the government is acting uh adverse to where our mission and our values are and they are affecting our funding and what’s gonna happen. So one of the trends going on right now I, I, I see is. There’s a greater understanding that we’re not gonna go back to the world. That, that was a year, right? We’re not going back there. We’re in this, what I’ll call is probably a transitionary period. I don’t think this period will last exactly like this either, but what’s gonna be next? What’s forthcoming? Is it gonna be worse? Is it gonna be better? And what can we do now as nonprofits to shape that direction? Like we can fight. Tooth and nail for everything right now, but if we’re not and by we, I’m including myself in the nonprofit sector, so forgive that indulgence, but if we can work towards a brighter future strategically, what are we thinking about instead of just sort of defending against every new executive order or every law and just trying to sort of fight on a piece by piece basis to just maintain scraps of of rights that. That we can preserve what what is our future plan, um, so we’re gonna also see with the diminished fundraising we’re gonna see some um consolidation in the sector, right? There’s, there’s a lot of nonprofits out there and they’re going to be a lot fewer nonprofits in 4 years. So what is gonna happen? So we’re gonna see more collaboration. We’re gonna see more mergers. We’re just gonna see a lot of dissolutions, um, and that’s gonna mean that a lot of communities are no longer gonna be served. So what other organizations are gonna pick that up? And if we have less funding to serve communities, do we need to find ways to do it in different ways, um, and so you know, back to technology, people will rely on technology, but that’s not the panacea for everything. Um, and I think collaboration is going to be a big part of it as well. So yes, there’ll be some consolidation and some mergers, but there’s gotta be other sorts of collaborations because the need is just gonna keep growing. Uh, but also trying to shape what we want in the sector is important and to understand that we’re not the only country that’s going through this, right? And we are more and more in a, you know, and this is one world and everybody impacts each other. And there are other very authoritarian countries that have really harmed their civil society and their nonprofit sectors, right? Yet there are nonprofits that continue to thrive. In those sectors, what are they doing? What can we learn from them? What gives them legitimacy when the government is not giving them legitimacy? There’s a lot to grow from here, evolve and adapt, um, but we are, and admittedly we’re in really, really harsh circumstances, so everybody is just sort of, you know, running all over the place without, without any direction still, but I think there’s more and more. Understanding that we’re gonna have to start to gather together and and and create some plans. I really agree with Jean and I, I’m also thinking about how we first started our conversation and How I said, you know, I’m experiencing folks really wanting to have thoughtful conversations, even though we may not be able to even make a container for those thoughtful conversations because of all the pressures and the anxiety and the unknowns. And I feel similarly here and in the way Gan is framed, framed the the uncertainty ahead because I see so many organizations who have never, through all the ups and downs, even if they’ve existed for 100 years, have never had to say. That their mission was political because no one has ever said that feeding hungry children was political or that housing people that don’t have a house is political or, or, you know, name most of the missions across the sector, right? Um. And now we’re in a place, you know, the last few months of the budget cycle and all of those debates made snap and uh so many programs became something where we we saw staff in the community saying like, oh gosh, well, normally I send a newsletter, normally, you know, this is my job and now I’m having to defend. That our organization exists and why we would exist and and what our programs do, but I also think to Jean’s point, there’s so much to learn and there is so much we already know. We do know how to do our work, right? Our folks who are running all kinds of missions and movements are experts and so even if we are. Um, looking at opportunities to collaborate, not just mergers and, and acquisitions or closing, but, but really collaborate in new and different ways, we don’t need to enter those conversations feeling like we don’t know anything. We know a lot. We’re just looking for maybe new venues or ways to apply that learning and that knowledge and I, I just, I wanna say that part because I, I don’t want folks feeling like they can’t enter those conversations because. They’ve just never done it before and they don’t know what what to even say. No, you know all about housing. You know all about resource mobilization in your community, whatever it might be, right? And so from there, there’s lots to grow from that that there’s already fertile ground. We, we have, yeah, we have experience, we have wisdom. Um, it sounds like, you know, you’re, you’re both talking about resilience. You know, we, we, we need, we’re, I guess in the current moment, we’re sort of treading water to see what’s coming as we’re, as we’re defending our, whatever, whatever our work is or whatever is important to us personally, because we, you know, we know that we, we can’t, we can’t take on everything, but, you know, we’re, we’re standing up for what it means the most to us. As, as individuals and as, as nonprofits. And then we’re waiting to see what, you know, what the future holds, um. I, I, I agree. I, I don’t, I don’t think it’s gonna be this extreme, but I also agree we’re not, we’re not going back to uh the 2016. Yeah, I’m just a really strong believer in, in one thing you said, Tony, about like what we want. There, there’s some things we want, and I think that is true of most of the country. I think for a lot of things, we want the same thing, right? It fundamentally it’s dignity for everybody, um. Uh, and, and dignity for our own communities. So just trying to find that and showing how nonprofits further that goal and making sure. That your representatives know that is really critical. So right now our our representatives just seem to be voting as blocks, right? They just vote along party lines and they’re not doing much more, but that would change if en masse, like the people that vote them into power say these are the things that really are meaningful to us like do something. You know about these fundamental things we wanna be able to feed our children we wanna feel safe on our streets like they’re just fundamental things, um, and then we can talk about how to accomplish that and we might have disagreements on, on that, but make sure the representatives know that they’re gonna be held accountable for helping people get what they really want and what the things that most are are most important to to them. That are meaningful to them, um, because so many things that people are shifting the arguments towards have no real meaning to their personal lives like attacking certain groups, you know, for, for, for allowing them to have rights probably, you know, the people people are attacking them. It probably doesn’t make any difference in their day to day lives or not whether those other people have rights or not when we’re speaking about certain minority groups, but why are they attacking it because that makes them or or they’ve been positioned. I, I think they’ve been. Uh again with, with technology and AI they’ve been brainwashed into thinking this is the fundamental thing that separates us versus them and we have to be better than them and um I, I, I think we’ve really got to get off of that sort of framework of thinking and really having nonprofits connected with their communities and tying them to their representatives is really really important at this time. Yeah, that that zero-sum thinking. That everything somebody else gets detracts and takes away from me, my, mine. Whether it’s an organization or person. It reminded me of a conversation we had on the podcast. I’m trying to remember when it was, it was years ago, years ago, um. And I don’t remember what if it was uh political administration change or it was natural disaster. I don’t remember what maybe the original impetus was when we, when we very first talked about this, but It is reminding me of, you know, we’ve said before the value that every organization has in, in kind of sharing the, the information and the data and the lessons and the truth of your community and your work so that when people are putting into the garbage machine, you know, tell me the tell me the real. You know, stats about hunger in my city or whatever, who, who cares about that? But if they actually came to your website as an organization that addresses hunger and you said this, these are the real numbers, right? This is what it, this is what hunger looks like. It looks like a lot of different things, right? It’s like AI hunger can be all these different things, um. That’s an important role in this time that every organization I think can be contributing, really saying this is what we know, this is what we see. This we are experts on these topics so that There’s a little, even if it’s a small antidote to the spin and the and the media and the wherever those online conversations go, at least you were kind of putting on the record what you do know and see in your work. Exactly right. I, I think I remember we were talking about how to be heard when there’s so much noise out there in the social networks and in media. How, how does, how does a nonprofit get get heard, and part of your advice was you have your own channels. So, and including your own website. Yeah. Thank you. All right. All right. What are you hearing, Tony? You get to talk to people all the time too. You have your own angle. You’re sitting over here grilling Gene and I. You got that’s not fair. I don’t see and hearing. Gene, I hate when they do this to me. Gene, help me out. No, um, alright, I’m gonna put AI aside because there is so much of that. Um, Still, you know, funding, uh, people still reeling from the USAID cuts, you know, it fucking kills me. It’s $1.5 billion which there are, there are several 1000 people in the world who could pull out $11.5 billion from their pocket and replace all the AI, all the USAID funding. See, I said AI when I’m, it’s a ubiqui it’s, it’s, we’re, we’re. We’re like, we’re, we’re conditioned that could replace all the USAID funding with a check or with a crypto transfer, and they wouldn’t actually be cash like that’s bananas, and they wouldn’t miss it. So, you know, people still reeling, um, missions still reeling from the USAIDs. I have a client that’s, but I, I, I hear about it from others as well, um. And it wasn’t just USAID, but State Department cuts that were non-USAID funds. The State Department did a lot, um. Yeah, a little, a little in media, you know, I, I listened to some media folks, um, Voice of America, trashed, trashed under, uh, what’s Carrie Lake, you know, uh, used to, used to, you know, like our, our soft. What’s it called soft diplomacy, right? Like, like bags of rice, bags of flour and sugar through USAID and State Department, news and information that was trusted, unbiased. I know there are a lot of people who would disagree that it was unbiased, but still, the, the effort was to, to be unbiased, spreading news and information around the world, around the world. Uh, and then I guess also, uh, public media cuts here in the United States where grossly, ironically, Red rural communities are most impacted because they’re not gonna get emergency flood warnings like like just failed in help me with the state was it Kentucky, the the river that flowed and the and the camp that lost 20 counselors and children, was it Kentucky, Texas. I’m sorry, it was Texas, right, thank you, um. You know, emergency warning systems, let alone news and information, you know, we’ve, we’ve gutted, uh, corporate media long ago gutted local media, but just so news and information. Lost through the Corporation for Public Broadcasting funding. Corporation for Public Broadcasting, of course, winding down in I think October. September or October, uh, so their funding lost and even just as basic as like I’m saying, you know, emergency warning systems for rural communities, horns that blow. Uh, messages that get sent at 3:30 in the morning. That that overcome your do not disturb. Lost, you know, lost. Stupidly Um, and a, a lot of this, you know, we’re just not, what, what aggravates me personally is we’re just not gonna see the impact of it, some of it for decades, and we haven’t even gotten into healthcare. But we’re, we’re maybe not even decades, but just several years. It’s gonna take several years of Fail failed warnings about things that NOAA and the National Weather Service used to be able to warn us about, you know, 8 months ago, um, and health, health impacts in terms of loss of insurance, lost subsidies around Obamacare, uh, Medicaid cuts, and Medicare cuts likely coming, you know, we’re we’re gonna see. Sicker people. We’re gonna see a sicker population, but it’s gonna take time. It’s not gonna happen in 6 weeks or even 6 months, but it will within 6 years. We’re gonna be, we’re gonna be worse off, and we’re not, and we’re gonna blame the, the current then administration, whatever form it’s in. Nobody’s gonna be wise enough to look back 6 years. And say 6 years ago, we cut Noah and that’s why now today, in 2031, you didn’t get the hurricane notice. And then of course healthcare too. How about in fundraising, Tony? I mean, what I’m, what I’m hearing is, don’t rely on the billionaire philanthropists anymore. Like, yeah, yeah, we’re over, thankfully, we’re over that. I, I, I never, I, I, you know, there’s, there’s so far and few, few and far between and, and 10,000 people, 10,000 nonprofits want to be in, um, Jeff Bezos’ ex-wife, uh, pocket, I can’t remember her name, Mackenzie Mackenzie Scott’s pocket. 10,000, 100,000 nonprofits are pursuing that, you know, the focus on your relationships, build, work on donor acquisition, but not at the billion dollar level. Work on your sustainer giving program. Work on, work on the grassroots. Can you, can you do more in personal relationship building so that, so that people of modest means can give you $1000 or $5000. And, and people who are better off can maybe give you $50,000 but they’re not ultra high net worth. But if you’re building those relationships from the sustainer base up working on your donor acquisition program, how are you doing? Are you doing with the petitions, emails, and then a welcome journey and you’re moving folks along and then you’re bringing them in and then inviting them to things, you know, work at work at the grassroots level. Among the, the, the 99.9. 8% of us that aren’t ultra high net worth. The other 95%, for God’s sake, we’ve been doing this since 2010, 2010. Yeah, 2010, 15 years, right? Yeah, 15 years, 7, yeah. The other 95% were, you know, don’t focus on the wealthy that everybody wants to, you know, the celebrity. I got a client with big celebrity problems on their board. Names you would know, 3 names you would, everybody would know. Um, they’re a headache. They don’t, they don’t make board meetings. They cancel at the last minute. They, uh, last minute, like a couple of hours. After all the work has been done, all the board books have been sent, and a couple of hours’ notice, they can’t make it. And then the and then another one drops out. Well, if she can’t, then, then I can’t also. Uh, as if that’s a reason, and then, and then the board meeting is scrubbed, and now, now we’re, you know, now they’re struggling to meet the requisite board meeting requirement in the bylaws, right? But so, you know, celebrities, you don’t need celebrities, you need dedicated folks on your board who recognize their fiduciary duties as Gene talks about often, to you, loyalty, care. Is there a duty of obedience to? Is that one? Or is that’s, no, that’s, that’s the clergy. That’s the duty of obedience. I know it’s not celibacy. I know that’s not, I know that’s not good. Amy, why did you mute your mic when you’re laughing? Come on, let us hear you laugh. Uh, now I know it’s not celibacy, but uh loyalty and obedience, loyalty and care, sorry, loyalty and care. And what’s the other? There are 3. What’s the other of obedience in the laws and internal policies. Yeah, yeah, obedience to laws and internal policies, right. So but, but care and loyalty. That’s another one, another one of these celebrities. The giving to Giving to a charity that’s identical to the, the one that I’m that I’m working with in the same community, does the exact same work and major giving to that charity. So Yeah, you, you know, focus on the, on the 99.98% of us who aren’t ultra high net worth. The grassroots, work on your work on your donor acquisition and sustainer giving and move folks along from the $5 level to the $50 level. This is how it gets done. Things are hard, and there are things we can do. Yeah, thank you. There are, there always are. Yeah. If we’re, if we’re focused in the right place and, and bring it back to artificial intelligence, you don’t even need to use artificial intelligence if you don’t want to. Amy, you’ve said this to us. You don’t need to, and it, but, you know, but that’s, it’s, that is not all of technology and that is not all of your focus in 2025 and beyond. Especially. When using it is impacting care and loyalty and obedience and data protection and everything else, right? Thank you for putting a quarter in my slot. That really worked. There’s a lot going on and there are things we can do. How about we end with that? Because that’s up, that’s upbeat. There is a lot you can do. There’s a lot you know. Amy, you were saying we have so much you can do. There’s so much you do already know and That doesn’t change because it is so hard. It just reinforces how important it is that you do know all of that, that you do know what you are doing, that you can take some actions, even if they feel small. Making sure 2 factor is enabled everywhere could be the thing that saves your organization from being in the news, you know, like, that’s worth it. And it didn’t feel that big or overwhelming. And also everything is still horrible, but you did that thing and it was important to do. Know what you know. You know, a lot of people we don’t know what we don’t know, but you, you do know what you do know. Know what you do know, and, and take action around what you do know. Whether it’s two-factor authentication or, or uh talking to your board about sound technology, investment, or it’s Focusing on your sustainer giving. And there’s a lot going on, there’s a lot you can do. Thank you. And pat yourself on the back whenever you take those small steps because they’re probably bigger than you think. That was Gene Takagi. Leaving it right there. Our legal contributor principal of NO. With Gene Amy Sample Ward, our technology contributor and CEO of NE. Thank you very much, Amy. Thank you very much, Gene. We’ll see you again soon. Thanks, Tony. Thank you Tony. Next week, better governance and relational leadership. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guide, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.