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Nonprofit Radio for July 20, 2026: A Wide-Ranging AI Conversation With 3 Experts

 

Afua Bruce, Amy Sample Ward & Laurel Mikalouski: A Wide-Ranging AI Conversation With 3 Experts

The company Accenture published an AI report, “Learning Reinvented,” about the connection between humans and artificial intelligence. Our smart panel discusses it and takes on broader, related subjects including leadership; equity; trust; values; space to adapt; and, training. They’re Afua Bruce, CEO of ANB Advisory Group; Amy Sample Ward, CEO of NTEN; and, Laurel Mikalouski, research specialist with Accenture.

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Welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. I want to apologize again for last week’s audio. I know that was a tough show to hear. I thank you for being with us, uh, through it. Uh, I certainly hope you didn’t unsubscribe from the show cause then you’re not hearing my, my apology this week cause you already left. No. Uh, thank you for listening through that. Also, this is show number 799, which makes next week’s show, the 800th Jubilee anniversary celebration. Oh, I’m glad you’re with us. I’d be forced to endure the pain of hosis if I had to say the words, you missed this week’s show. Here’s our associate producer Kate with what’s up this week. Hey Tony, we’ve got a wide ranging AI conversation with 3 experts. The company Accenture published an AI report, Learning Reinvented, about the connection between humans and artificial intelligence. Our smart panel discusses it and takes on broader related subjects, including leadership, equity, trust, values, space to adapt, and training. They are Afua Bruce, CEO of ANB Advisory Group, Amy Sample Ward, CEO of N10, and Laurel Michalowski, research specialist with Accenture. On Tony’s take too. What do I own? We are sponsored by the Bridge Conference. Tony will be with more than 2400 nonprofit professionals at Bridge, July 29 to 31 in National Harbor, Maryland. Info and registration at bridgecf.org. Here is a wide-ranging AI conversation with 3 experts. It is a genuine pleasure to welcome our panel today. Beginning with Afua Bruce, a leading voice at the intersection of technology, data, and social impact, she has held senior science and technology roles at the White House, the FBI, and IBM. As founder and CEO of ANB Advisory Group, she helps organizations across sectors strengthen their technology and data strategies. Her newest book, The Tech That Comes Next, explores how communities and technologists can collaborate to build a more equitable future. Her company is at ANB advisory.com and Afua is on LinkedIn. Amy Sample Ward is nonprofit radio’s technology contributor and CEO of N10. They were awarded a 2023 Bosch Foundation fellowship, and their most recent book is The Tech That Comes Next. So Afua and Amy both wrote books titled The Tech That Comes Next. No, actually that’s not true. There’s only one book, and they are the co-authors of that book, The Tech That Comes Next. Amy’s on Blue Sky as Amy Sample Ward. Laurel Michalowski is a research specialist on the talent and organization research team in Accenture Research. That’s a lot of research. At Accenture, she focuses on continuous learning and emerging technologies in organizations. Laurel holds an MS in industrial Organizational Psychology and has published in Psychology of Women Quarterly. You’ll find Laurel on LinkedIn. Afua, Amy, and Laurel, welcome, individually and collectively, jointly and severally. Welcome to nonprofit Radio. Thanks, Tony. Thanks for having us. It’s a genuine pleasure to have all of you. We’re starting with, uh, we’re talking about. An Extenure report, uh, it’s called Learning Reinvented, Accelerating Collaboration Between Humans and AI. Uh, as a renowned, uh, lackluster host of this show, I’m actually gonna read from the conclusion to begin. The conclusion says we are witnessing one of the biggest shifts in technology in our lifetime. We now need to reinvent how we learn and work with intelligent agents. Unlocking human potential in this way presents an incredibly exciting opportunity that co-learning can capture. The future of work will continue to be shaped by rapidly shifting and often unpredictable headwinds. The reinvention of learning represents the rise of a new capability that can help turn disruption into an advantage. I’d like to start with our researcher, uh, on the panel, Laurel, uh, why don’t you talk about the, the research? Give us a little overview of the, the methodology. Uh, let, let’s start with, let’s start there, Laurel. Yeah. So, the foundation of this report would be our two surveys. We surveyed both workers across the globe as well as individuals in the C-suite. Um, we had about 14,000 workers across, I believe 12 countries. And all of the industries that Accenture services, which is about 20 industries, um, and then we had about 1100 executives on top of that. So, in a lot of cases, um, we’ll talk about, we ask similar questions of both leaders and their workers, so we get to see that, uh, disconnect and gap. And beyond survey, we, uh, interviewed. 40 external experts with um their expertise ranging from both the talent and people side and the kind of emerging technology G AI side. We tried to find as many as we could who held expertise in both but as this panel could understand, that’s not always a capability that um That every organization has, but those were the key components of what made up the research as well as case studies gathered from, from our client work. And you looked at, um, different outcomes. You looked at, of course, financial and productivity because this is a corporate, this is a corporate study and, uh, you know, we, we’ll we’ll get to that, we’ll get to that part of it in a minute, but financial and productivity, but also non-financial outcomes like trust and skill development. Say, say something about some of the, the outcomes. Yeah. So, for most of our reports, we like to look at not only the benefits, let’s say, to the organization and the companies, those kind of bottom line business case type outcomes like you mentioned, profitability, uh, year over year growth. But we also like to look at, you know, what are the benefits for the individuals. Uh, Organizations are comprised of people, of workers. So, how can we improve those experiences, you know, what good outcomes can we find? Within them. Um, so, like you mentioned, we, we focus on, you know, their trust within the organization, how quickly they’re able to develop their skills, their engagement, their satisfaction, uh, things like that. So, we’d like to, you know, evaluate on both sides so that, you know, we get the the CFO who might be a little bit skeptical of all these soft people things, but we’re also looking in and focusing on the experience of the worker as well. How do you measure something like trust as an outcome? In this case, we asked workers directly how much their trust in their organization has changed both within the past 12 months and over how much they anticipate it changing over the next, uh, I believe it was 2 years. So, um, in light of, you know, Gen AI transformations within their organization, I should note all the workers and executives, um, that we surveyed. They were screened for, you know, whether or not they use Gen AI at work, recognizing that not every uh industry or company has has taken this on. Um, but we specifically were looking at those folks who are using it in the context of work. Um, so, yeah, to answer your question in brief, we asked them directly, how is your trust changed both either positively or negatively. OK. Thanks, Laurel. Um, so this is, you know, this is clearly a corporate report. Um, by no means do I believe or have I ever espoused on nonprofit radio that there’s millions of, you know, hundreds of lessons that the nonprofit community can learn. Uh, but there is, there is crossover and we’ve had guests, uh, uh, from the corporate side who have said that they learn and wish their colleagues would learn more from. The nonprofit community in terms of like mission and, and trust, valuing individuals, uh, you know, values. So it, it, it, it goes both ways. So, you know, we want to see what we can learn, take away. Uh, hopefully there’s, there’s something, otherwise, we’ll wrap this up in the next like 2 minutes. If there’s nothing, if there’s nothing we believe we can, uh, let’s crossover, everybody gets their time back, including 13,000 listeners. Imagine, imagine how we can move the needle on productivity just, just by wrapping up this show in the next 2 minutes. Uh, 13,000 work hours saved. Tony, maybe your, your spinoff podcast is an hour long, but it’s just 2 minutes at the beginning and then carefully curated consultation music. So people can say they’re listening to this industry podcast, but they’re just getting to work finally, you know. Yeah, yeah, that’s a, that’s a podcast possibility. Look, the way this show struggles, uh, you know, I’m open, I’m open to ideas. Um. Actually, I’d like to start with Afua. A, what, what are you, you know, like top level, top level takeaways? We’re we’re gonna have a chance to go into more detail, but you know, top level, what did you think when you read this? Absolutely. Thanks so much. And Laurel, thanks for walking us through the methodology, um, and, and the research behind this report. I found it really interesting and always appreciate going direct to the source when it comes to talking about research. Um, Tony, you mentioned about, you know, the hopes and dreams of Uh, nonprofits, being able to learn from corporate and vice versa. I started my career in corporate, work with corporations. Now, and I think, um, what’s important to remember is that all of these entities are filled with people. Um, and people are the ones doing the work. People are the ones creating community, creating culture, um, making decisions as to when and how to adopt tools, when and how to, um, embrace each other and to interact with their customers, um, and, and the clients that they serve. And I think that’s what it comes down to. I think some of the findings in the report, um, I think especially around embracing, uh, learning and changing the way people work and how that changes the way people interact with each other are really important. Uh, Tony, you, I’ll just wrap up with this. Tony, you’d also mentioned The tech that comes next being a title of a book that both Amy and I wrote and wrote together. In that we talked a lot about values and what you value is what you build. So it’s really exciting to see in this report, um, the importance of values, uh, being called out. Um, but one of the values we talked about is that things change over time and we have to build space into who we are. People into what our organizations look like to allow for the development of new skills and the application of those new skills. And so I think we’re really in a moment now where we have to be really intentional about building that value and not just to how we think about technology, but how we think about um corporations, nonprofit organizations and spaces in general. All right, thanks. Uh, so we’re not, it sounds like we’re not gonna be wrapping up in the next 2 minutes. Uh, so that’s, I’m sorry, you don’t get your hour back. Uh, no, so, Amy, what did, uh, what did you think? High level as, uh, when you read this report? Yeah, high level, I mean. I Appreciate Laurel, you sharing because my understanding as I read it and it was helpful to validate before we got into conversation that this was a survey of folks who are already using AI and um It’s helpful just to be transparent about that. I think part of the challenge that we have around talking about anything that’s declarative about whether these technologies are helpful or not or useful or not or valued or not or wanted to be, you know, is that It isn’t just people that are already using them. There is a significant or important component of every industry or organization or community where, um, folks for many different reasons that can be considered in different ways, um, are not using these tools. And so just naming those folks, uh, before we inevitably start talking about that side of things in this conversation, you know, and I think that Um, you know, in addition to my regular work, I’m this year helping independent sector with a project to gather a panel and think about AI governance from the perspective of independent sectors, 33 good governance principles, and what are changing technologies. Maybe introducing to governance conversations and the two primary lenses for that work and the conversations that that kind of community panel will have, one is trust. Trust is certainly named in this report, you know, um, how, how does the way that organizations are using these tools. Build trust, maintain trust, uh, contribute to trust, either, you know, between colleagues, between workers and execs, as Laura was saying, um, But also outward to community. Um, so that’s a big piece I think we’ll likely get into more in a minute, just naming that that door is in our hallway to walk through and then go talk about it. And then also the trust, images and also the trust between the humans and the agents that they’re totally collaborating with. Totally, yeah. Can, can the tools be trusted. Um, but I also want to name what Afua left off on, and I had Maybe a different impression, um, in, in the report, or maybe this is just what I get for reading it after my kiddo goes to bed and only part of my brain was still awake, but you know, who’s to say. But I read the report as really not addressing values at all. Um, there was the value of the tool, meaning as it serves. Those other metrics that Laura was talking about, you know, productivity, um, year over year growth, supporting efficiency and learning, all of those components. But I think not in the spirit of what we named in the book or that we talk about a lot with nonprofits, which is, what are your values? What are you going to value when you make this decision and how are you going to come back to that when you Of course, inevitably have to make this decision again because the technology has changed or opportunity has changed or your needs have changed. And, um, that values piece, like I said before, is the other piece of the lens for the independent sector work, but I also think is core to any conversation that starts, as everyone here has done with this is about people. If it is about people, then we have to talk about what we’re valuing and it can’t be the technology over those people. OK. Um, well, thank you for, uh, for calling out that we are talking about a, I mean, I in a biased sample because these are all folks using AI, but I mean, that’s the purpose of, the purpose of the report is to learn how to do it, not to decide whether to adopt. So yes, we’re, you’re, I actually have a kind of a behind the scenes note, um, Amy, to your point. We actually did when we were screening out folks for their Gen AI Gen AI use at work. Um, for those who said they don’t, we had a small sample, I think it was about 300, and before they got screened out, we asked them why not. Um, and the most popular reason of that group was that it just wasn’t allowed at work. Uh, that’s not to say that I totally agree that there is a healthy amount of skepticism in the workforce, be it, I don’t want to be automated out of my job. I don’t feel comfortable using it for creative ethical reasons, for sustainability reasons, um. Obviously, it wasn’t in, as Tony said, not really in scope, but that is something that we we assessed behind the scenes. Um, and I think frankly, not a lot of organizations that want to implement Gen AI tools into their workforce and in how they do work really have a good answer of of how to address those fears and that skepticism. Some of them just introduce mandatory we’re tracking this, you have to use it. I think leading organizations would do kind of a listening tour with their employees and say, hey, how, how would this fit in in our processes? You are the folks who are actually executing the work we do. Um, but yeah, presently, I think the arms race to be Gen AI enabled and and be seen as a Gen AI enabled company, at least for the organizations that we work with at Accenture. It’s kind of leaving, leaving that population behind, but, um, but yeah, yeah, I mean, I do agree that in the nonprofit sector. The primary driver is to be seen as an AI adopted organization. It is not to have the benefits of these tools. Um, different audience, of course, right? In the nonprofit sector, funders, philanthropy is talking a lot about AI and so those organizations who want to be grantees or are grantees and hope to stay grantees, really, we are hearing that as a primary driver for why folks want to adopt the technologies, not. Not because they have any, you know, other, I’m sure they’ll find maybe some other uses, but really. To be seen that way by their funders is, is a big piece, and I’m speaking to, um, just to counter your research with more research, um, and I’m not, it’s not just to add to this research conversation with more research, N10 and Bridgespan have an open survey right now on AI adoption and governance in the nonprofit sector, um. I don’t know when this will air. So you can go to the M10 publications page and either see the survey or see the report, whichever stage it’s at, but go to the publications page and it’s on top. Um, but something I wanted to reference about that and then maybe you could talk a little bit more. Um, I’m sorry to now have taken over Tony’s job, but I, you know, well, you’ll, you, you’ll, you’ll be better than lackluster. Go ahead. Um, but something that we have in that survey is a similar structure. Um, if folks say they’re in an executive role, they, you know, their path splits, um, and they get, get different questions than staff in an organization. And we similarly to what I, I think is in your report, see a delta between what execs think is happening in the organization and what staff feel is happening in the organization. Um, and I wonder if maybe you could talk a little bit about that delta from what you’ve seen and, and how you think, you know, having looked at the data more, and then I think Afu and I both probably have a lot of examples we could share from that area. Yeah. Um, let me just share one where I know there’s a a pretty stark difference. It’s around some of what we we’ve already touched on, which is when we ask both executives and workers how clear they feel on their organization’s kind of strategic plan or like process for implementing GN AI at work. So, do you know where your organization is headed and Oh yeah, like I think it was 80 or 90% agreement that they have clearly communicated this to the workforce, no issues, no problem. Laurel, you, you cut out for a sec, so I just want to make clear that’s the, that’s the executive perception. Yes, OK, yeah. Uh, when we talk to workers, they are far less clear on where their organization is headed and why. So, I think when it comes down and often our clients are quite large organizations, so, you have many layers from, you know, where, where the decisions are made versus where they’re implemented and we find that those workers just aren’t quite seeing the vision as clearly as the executives think they’ve communicated it. Amy, do you have any early cuts at your research yet, or, or no, it’s to, to see if you have the same disparities. I’ll say what we see now, of course, the survey is still open, you know, so please, if you, if your experience is different, go put it into the surveys. You know, yeah, now we biased the survey. Now, now we’ve ruined the survey. No, the survey is worthless. No, it’s fine. No, it’s totally biased. I mean, one thing that we do ask about, and obviously this is different because you had screened folks for usage, but we do ask both, you know, to use this language, execs and workers as the two groups, um. If shadow use is going on, tools that aren’t on the approved list, um, and you know, execs are saying no and staff are saying yes. Um, but also a lot of folks are saying that there isn’t an approved list. So it means that any use is already shadow use because it’s not, you know, um, Authorized, what you know what I’m trying to say. Um, I think another piece that we’re seeing in that, um, gap is what kinds of resources folks actually want as a support for learning or deciding what policies they should have or how they could use, you know, how like getting towards the content of, of your report as well about learning like. What those different groups want, um, is different, which makes sense. They have different jobs, but, um, I think that’s an interesting thing to remember that not everyone is going to need the same resource or template or example or course, you know, um, to suss out for themselves what makes sense. So those are two places that, um, There’s some differences, but there’s lots we could, lots we could talk about. Yeah, it, you want to weigh in on the, the, these disparities or anything else that we’re talking about? Absolutely. And on, um, the disparities between what executive management, might see versus the rest of employees at an organization might report as reality is not surprising. Um, I think what is, um, interesting and important to note as we talk about. About this is that AI is a type of technology, just like many other technologies. And so whenever you have, people have led technology transformations inside organizations or tried to roll out a new tech process, there is always a discrepancy between how clear the project leaders or executive sponsors think a plan is and what the reality is on the ground, what that change management process looks like. Um, and so, if anything, I think even as we talk about, um, AI adoption, what is important to remember is that a lot of this is about leadership, right? It’s about leadership and strong management principles and putting them into action. Humans make the decision about when to have layoffs and how many layoffs to have, um, what to attribute those layoffs to. Um, if AI, if something else. Uh, I think maybe about a year ago, 1 year and a half ago, uh, the Nvidia CEO was in an interview and someone said, oh, well, you know, well, now with AI and the chips and your chips and everything that is enabling. Um, there’s going to be mass layoffs. And he said, Well, I don’t know that we need to lay off anyone. He’s like, we should actually just be doing more work. We should be able to do more interesting things. I think maybe perspectives have changed in the past year or so. Yeah, well, plus that’s fine for, that’s fine for his company. It’s not the center of the universe, right, right. Exactly. But my, my broader point is that again, it’s the humans who are making these decisions. And so, Um, you know, there’s a lot of talk of human in the loop. I often like to say AI in the decision-making loop to remind us, uh, we are the ones making decisions. We can decide to use AI when and where. And so, I think some of these discrepancies that, um, are highlighted, uh, in the report or even thinking about how we articulate what value is, what productivity is. Really does require us to be clear as to what our leadership principles are and what it looks like to manage organizations well. And that’s right in line with, uh, Amy’s point, uh, their point about, um, uh, about values. You know, what do we value and, and in terms of, you know, deciding whether we’re going to minimize staff, lay off staff, fire, forget the euphemisms, fire staff, uh, in the, in the face of, you know, work being able to be done more efficiently. Uh, and, you know, this, and these are concerns that are, that are real. I mean, look at just a few headlines. Fortune magazine, AI is cutting 16,000 jobs a month. Bloomberg, heavy job losses in roles exposed to AI, and those roles are typically, uh, white-collar, customer service, administrative, um, New York Times, the growing anxiety over AI and jobs. So, um, I mean, the, Yeah, the concerns are real and We, we look to leadership to, to center what’s, what we stand for. Well, and I want to get back to something you said, Laurel, um, or multiple things and tie them together, but you know, the piece about, um, Staff saying they’re, they don’t really understand or feel that there is an adequate plan and Um, to validate that with N10 data. Um, so we have for two decades seen that play out that folks say, you know, they have tools, but there’s not, they don’t have a plan and that organizations that can put technology in their strategic plan are more effective in general because they can communicate. Why are we doing this? Why are we using these tools, right? So, um, in case Accenture was waiting for the data validation from N10, there you go. Um, let the record reflect, um, that’s why we’re here. We are here to explore the crossover. Yeah, exactly, exactly. Thank you. Um, but I think, I think a piece of that strong plan, whether it’s in your strategic plan or there’s a, you know, implementation plan for the project, is this piece about accountability and what happens if something goes wrong, or it just isn’t used the way we thought it was going to be used, or it doesn’t work the way we wanted it to work, you know, like something going wrong doesn’t have to just mean Material harm to someone, though that’s included, right? But I’m trying to make it also just be like our idea of what this was for didn’t work. And I, I had written down when I read it last night that 56% of workers said they didn’t know. There wasn’t any clarity about if something goes wrong, like what do I, am I at fault? You know, what do we do? And that is a huge piece of building trust and maintaining trust. That’s also To me, a reflection of like what was valued. Our community and those externalities was not considered when we made this plan, because if we had valued it, we would have made a plan for that accountability. And I’m curious, like, especially from any interviews with participants that you did or, you know, more comments versus, um, survey answers that maybe you gathered around that. What folks If if folks maybe even said what they wish that accountability plan was, or, you know, what the gap was for people. Mhm. I don’t know, again, if any organization has a clear answer. I think the leading ones are putting more thoughtful guardrails, but, your point really makes me think of the importance of experimentation and letting, you know, your workforce have the opportunity to play with these things in a sandbox before it becomes really consequential. Fortunately, with the speed at which the technology is changing and emerging and as we’ve discussed, organizations desire to be seen as being on the cutting edge, um, it gets hard to allow for that time to innovate, test, experiment before, you know, it becomes to the end user, uh, you know, important decisions. We’ve all heard the horror stories of AI hallucinated case law for a trial or, you know, falsified references or all of all of those horror stories. Obviously, you know, every organization hopes to avoid that and not be the next headline. Um, but I think allowing for that that culture of experimentation is kind of the best buffer from that, but I think a lot of organizations as well are still trying to evaluate where AI can either layer into their existing processes or where they have to totally reinvent the wheel and and totally change their ways of working. While keeping the ship running, of course. Um, but I think what, you know, this is just anecdotal, um, and something we’ve been talking about on our research team is that I think over the next few years, we might see the pendulum swing back to really having that that human in the lead and being organizations being very thoughtful and kind of differentiating themselves with competitors of, no, you will have a uh a human pick up. The phone if you call, you know, you as an employee will have an actual person as your HR rep and not just an agent. So, I think that, you know, while I totally agree that fears of job layoffs, um, are very real and have happened, the extent to which, you know, they’re being blamed on AI versus actually due to AI, I think we could, we could all argue both sides, but I really foresee in the next few years that the human being kind of the differentiator for for companies. That’s very interesting. A, what do you think about the, the, the pendulum, the pendulum swinging? Back. I, I mean, I think the pendulum is actively swinging now, sort of from side to side to side, right? We will see, I think over the past 3 years, past 3 years, right? We’ve seen headlines that everyone is all in on AI adoption. And then 6 months later, OK, well, sure, I, you know, and a company executive saying, OK, we did go all in. We did lay off a bunch of staff, but it turns out we need humans. So now we’re hiring back. Or, OK, now, you know, we’re all in on the AI adoption again. The technology has, uh, leapfrogged once again in the past 6 months, there’s a new version. We’ve got whatever coding we’re using. So, you know, now we’re tracking tokens and uh token usage, and we’re going all in. And then, oh, actually, paying for tokens is expensive. It’s cheaper actually to have a human. Uh, work on this code. And so now we’re going to figure, you know, so I, I think the pendulum is actively swinging right now. Um, I think what is true, and I, you know, I say this, like I am, you know, I’m an engineer by training. I’ve been doing AI things for 10 years. So I believe in AI and that it has its place and it is useful and it will continue to be here. But I think sort of in, as we think about wide scale adoption, adoption in all roles, not just engineering roles. I think we are very much still figuring out what that means and what that looks like. And so, I think we will continue to see the, um, the pendulum swing back and forth. Um, I also just wanted to touch on something else about how some of these themes that we’re talking about really do intersect. There’s a quote in the report that said leadership must drive a mindset shift so people see Gen AI as an empowering partner rather than a threat. That means actively communicating their vision, rallying their team around it, and fostering a culture of trust because without genuine buy-in, even the best intentions go nowhere. Um, so getting back to our themes of leadership that we’ve been talking about and trust, but, you know, what I think is not mentioned here and often isn’t mentioned in these conversations is the inherent tension and the same people who are saying, use AI to Be an empowering partner, empowering thought partner are also the same ones that are then looking at earnings numbers or looking at um a funding pipeline and saying, well, actually, now that we’ve used AI um now we have a need for fewer people. And so some of that inherent, um, tension, if your, your values aren’t clear, if those leadership principles aren’t clear, I think we’ll continue to make it, uh, challenging to get true buy-in and true adoption. Um, of, of some of these Gen AI and agentic AI tools. It’s time for a break. We are sponsored by the Bridge Conference produced by AFPDC and DMAW July 29 to 31 at the Gaylord National Resort and Convention Center in National Harbor, Maryland. More than 2400 professionals will gather at bridge. Tony will be with them. The question is, will you? Thought leaders from nonprofits, associations, foundations, hospitals, higher ed, faith-based, and mission-driven causes across the country come to Bridge to discover new ideas, solve real challenges, and connect with smart people shaping the future of our industry. From 125+ educational sessions and hands-on pre-conference workshops to Bridge tech, the faith in fundraising forum, and inspiring keynote speakers, Bridge offers something for every mission and every role. The conversations happening at Bridge will shape strategies, careers, and organizations long after the conference ends. Don’t hear about it afterward. Be in the room. Register at bridge.org. It’s time for Tony’s take 2. Thank you, Kate. What do I own? I’ve been thinking about this since I got a new iPhone. And some things did not transfer over from the old phone to the new phone. I did it all at an Apple store. Like songs, there’s a lot of music that I added by my own CDs back when I had a laptop with a CD drive in it. Remember those days? You, they used to make them with the CD drive in it. And I had a lot of CDs and I added them myself to my music app on the iPhone. Which means I didn’t buy them from the Apple Music store, because I had the CDs. I put them on. The songs that you do that with. Don’t get transferred. If you didn’t buy them from the Apple store. They don’t get transferred to the new phone. The only way to make that transfer is if in the store or wherever you’re buying your phone, if they manually. Uh, duplicate the music app from your old phone to your new phone. But if, if you just do the automated process where the, the two phones just sit next to each other and the new phone gets synced with the old phone. Songs that you didn’t pay for, don’t get transferred to the new phone. I lost a lot of music that way. And of course, I’ve, I’ve long since given away the CDs because, because I thought I owned those songs. I didn’t own them. Like I had a right to use them. Only until I got a new phone. And then They disappeared. Uh, same thing with an app. There was an, uh, I had an app on the old phone that I was using. It didn’t make it over to the new phone because that app is no longer in the app store, so I would have thought I owned that app. No. You only use it as long as Apple supports it in the. Uh, in the App Store. When, or if they stop supporting it, they don’t offer it in the store, it’s not gonna make it to a new phone. So I lost the app and all the data that was in that app. Uh, also, and also, YouTube. I had an old YouTube identity. I, it was an old Yahoo email address that I was signed in with. When you, uh, when you change apps, when you change phones, you, uh, are logged out of all your non-Apple based apps. YouTube, obviously owned by Google, not an Apple app. I got logged out and that That Yahoo address, I, I couldn’t recover it. So, now this is not, that’s not Apple’s fault. Uh, if you wanna place blame. This was Yahoo. It, it’s such an old address. I had it from 2003. I couldn’t recover it. So all the playlists that I had under that. Email address that I was signed into YouTube on, that I’ve curated for years. I had, I had science, I had music, I had politics playlists. All they, they were all private, just for me. They’re all gone. Although those years of curating those lists, they’re lost because I can’t sign in with that old Yahoo email. So, you know, you think of these things. Another one, another example, uh, off the phone now, streaming movies. When you pay for, you pay to buy a movie from Amazon, not just watch it for 48 hours, buy it. You don’t own that movie. You only have the right to watch it. As long as you have your Amazon subscription. The day your Amazon subscription ends. So does your access to that movie. So you don’t own that movie. You’ve bought it, like they’ll say, buy the movie or rent it. And you click buy and you pay 14.99 to buy it, but you haven’t really bought it because you don’t own it. You’re buying a license to use it as long as they allow you to, and they’ll stop allowing you. When you stop your subscription to, to Amazon. So you don’t own that movie, even though they say buy the movie. You know, that’s why I have a, a DVD collection of, I don’t know, 200, 250 DVDs. I own them. Nobody can take them away. As long as I have a DVD Blu-ray player, I can watch the movies that I own. They’re in my DVD cabinet closet, and I can watch them anytime I want. Those, I own. The streaming, like bullshit stuff, you don’t own it. They’re just giving you a right to borrow it or watch it as long as the, as long as you keep up the subscription. Cloud storage, same thing. You end, uh, when I end my iCloud storage account, if I should. I’m gonna lose access to, to whatever is in the cloud, uh, all that backup. It’s lost. So, this all has me thinking about. For me, you know, what do I own? And You might, you might think about that as well, because I found out, uh, I don’t own as much as I thought. And that is Tony’s take 2. Kate, oh, my voice just broke like I’m 14. Kate, Kate. Um, Yeah, you got me thinking now, cause I mean, we’re, we’re, our life is surrounded by a little rectangle, like our, our photos, our movies, how to contact each other. We’re all living through this little brick. I mean, let’s say it got smashed or you said the cloud, you can’t recover your cloud for some reason, then you gotta re-get all your contacts, reget all your pho, well, now they’re gone. Your photos are gone. It’s like opening up a scrapbook that you, you have, that you bought, that you like made little pictures and you printed stuff and you posted and you can go to your library and look at the little photo book. No, it’s gone. Exactly right. It’s, it’s a difference between physical, tangible. I can, well, everybody knows what tangible is, and, uh, digital. That’s the difference. We’ve got Beu butt loads more time. Here’s the rest of a wide ranging AI conversation with 3 experts. Part of the report sort of addresses what Afu is talking about. And, and, and, and core to the report really is this co-learning. Where the, the agent and the human, I, I actually, I’d rather put the human first, where the human and the agent are learning from each other, iterating, you, you, it’s, it’s central to, to your, to, to the, to the outcomes of the report. Can you talk about co-learning? Yeah, definitely. Um, so I think one thing that we have to distinguish about Agentic AI and generative AI is that unlike uh maybe technologies that have preceded it like Excel or what have you, it does improve as more people use it, right? Like it becomes this flywheel effect where the AI learns, learns, um, adapts to um what what the input is and, and, and how the organization is using it. Um, so when we talk about co-learning, we’re not just talking about, you know, uh, I’m in the flow of work and I can get an answer to a question I have faster. It’s also learning to work with the AI like it’s a new co-worker. So, you know, maybe me and Tony work on a project together and I learn. Through our our collaboration that he prefers text over email or something like that or I don’t know how he manages meetings, so I know when to chime in and when to pull back. Similarly, the AI agents, the collaborators have to learn how to work with the people and the humans likewise. This is an instance where you would probably would prefer the tech over over Tony. Well, but also these technologies aren’t people. So I always get bristle at the comparison to them being a coworker or an intern or whatever, because they are not people, they do not have feelings. It is a tool. And I think it’s important for us if we are even trying to make the point that this tool will change and improve based on our inputs. That we maintain it as a tool and that we are changing our inputs or intentionally putting certain inputs in for that end because it is a tool, um, just naming that for all of us in this. And I do also Think about um from Afua’s many stories, um, in her storied career of trying to be sometimes the only person trying to move a technology project forward, whether it was You know, a model or um implementation of, of a new tool, whatever. And I just think about how much, how many resources of all different types go into successful projects and I am curious if there were questions in the survey, Laurel, about What resources, you know, they could sure be budget, but they could also be what staff teams or what outside expertise or you know, what types of resources um had been Leveraged or or contributed to a project to make it successful, especially as I then think about the audience of Tony’s podcast and the, the community that I work with all the time, which are smaller and medium sized nonprofits who do not have a legal department, let alone a staff council. They do not have um flexible innovation budget or what, you know, whatever it might be. They don’t have ready access to. Maybe experts who’ve done 15 versions of this already, you know, to like try it with them. Um, there are 6 people already completely overworked on a mission that is crucial to their community, you know, and so the context, um, in some ways feels like two different planets, you know, but I wonder if we could talk about or if you heard surfaced anything like what types of resources folks did find useful. Yeah, um. I mean, I think a lot of what we’ve talked about today gets back to just classic change management. It’s always hard. It always requires so many resources. It’s always slower than you hope, requires a ton of communication with the people it affects, etc. So, I’ll start with unsurprisingly, uh, Nearly all, I want to say actually 99% of the executives that we surveyed said that they were planning to increase spending on Gen AI their Gen AI strategy in the next year. So, obviously, more dollars are being allocated to this that is a surprise to no one. Um, but when we talk to workers on, you know, where, where are your challenges with using these tools at work and what would help you use them more, um, training came out consistently as the number one. Now, That is obviously a large bucket, right? Like, what does training, good training mean to an employee versus what does it mean to, you know, the executives who we’re talking to. They, the C-suite may think, oh, well, we We ordered this one module for our workforce and that’s it. We should be. There was a brown bag that they could have come in. Yeah, yeah. I think we’re getting to the, uh, employee, the, uh, executive, uh, employee worker, uh, disparity. We, we hosted a brown bag and we put it, we, we put $2.5 million toward it, check the box, right, but Um, often, those trainings are kind of widespread organizational initiatives are not contextualized to that person’s role and how AI tools are actually going to show up in their work process, right? So, as much support as they can get in not only learning, you know, how it would be implemented specific to what I do day to day is, you know, kind of the gold standard and what most organizations. would hope to achieve. I think as well, um, again, kind of a classic change management thing, but as much as um workers can see role models, maybe their leaders, how they’re using it, where they’re struggling, where they’re succeeding, you know, sharing amongst the team, um, folks, they collaborate, lessons learned, what’s working, what’s not, I think, um, can be things that can can still happen on that small scale. Either Amy Afua, you want to talk about what, what, what you think, we think valuable training, uh, looks like in our, in our community? I will, uh, jump in first, but I know Amy has so much to say on the importance of training. I’ve gotten to collaborate with N10 also on, uh, their digital equity guide, which also talks about the importance of training there. So suggest folks, um, give that a read if you haven’t already. Um, but yeah, that’s a great resource. But Amy, could you just give us the, where we could find the, the equity guide? We, you and I have talked about it before, but I’d like to remind folks. Home page. It’s on the publications page. It’s probably in the top math, but yes, the equity guide for nonprofit technology talks about using technology, investing in it, including your own budget, and creating technology, whether you’re a nonprofit or a technology provider. OK, the N10 equity guide. Thank you. All right, I’m sorry, Afu, I just wanted to make sure people can find it. Absolutely, I, I do too. Download it today. Um, but I, I think on, on the training piece, what’s important to remember is that you have to meet people where they are, not where you want them to be, not where you hope they should be, not where they said they were sometimes, but where they actually are and meet people there. Um, I think Laurel, some of what you mentioned about making sure that the training is contextualized. Um, I think, you know, train early, train often is also a good philosophy to have. And also, uh, making a part of that training, especially if it’s done over time, adaptive. Make it learn as well. So, a way to learn best practices, learn how people are actually using whatever you’ve rolled out, and use that to sort of continually, uh, re-educate and upskill, um, staff is really important. Amy, Yeah, I mean, I think we’ve said this a little bit earlier, but I always think that when we think of training, even if it was for that 6 person organization or a 6000 employee organization, there’s just, once you have 2 people, you now are going to have different ways that people learn or, you know, to Laura’s point before, want to communicate or have different interests that guide their learning for their work, you know, and, and so that means whether, I mean, we all just made fun of a brown bag, but even if it’s not that, even if it was an all day thoughtfully planned and well facilitated event, it’s still not going to be the way that everybody could learn that information, right? There, it, it is going to have to be diverse in how people can come in and the way that they learn, but it also has to be continuous, and I think that was a point made in the report as well too, that The technologies constantly change, so our education and our trial and our error and our understanding and exploration of technology has to continue to change. Um. That doesn’t mean though that our jobs as humans alive on a flying rock in 2026, our jobs are now to just chase technology and to be like, oh my gosh, new thing released. My job today is to test it out. No, you already have a job and a life and whatever, right? Like I, I Regularly ask organizations when I’m doing a training, you know, how many of you have a mission that’s really important? Everyone raises their hand, right? How many of you have a mission that is to adopt technology? No one raises their hand. That’s not our mission, right? So, Um, keeping that in mind, these are tools that can help us if maybe, you know, we’re talking in super general language here about thousands of different technologies actually. So, uh, there, there could be tools that help us, but your, your job. Um, isn’t to do that. Just as, um, a construction crew’s job is to build a house. It wasn’t to find a use for all of their tools, right? It was to build the house and they found in certain moments different tools were useful for that. And, and then they built the house. And I want us, whether we’re talking about giant companies or small nonprofits and everybody in between. Nobody’s job is to just use these tools. And how do we, as we started this conversation, if we’re, if we’re really talking about people, how do we center people in that process, um, both through learning and through remem, OK, this isn’t at the sacrifice of delivering your great mission or your great programs and services, right? Um, this is here insofar as it aids that, but if it’s not aiding it, What was the point, you know? I’m, I’m, I’m glad you, you brought out the, the, the threshold questions, which, again, you know, that it’s beyond the scope of the, the, the report comes after that, after those threshold questions, but it’s enormously. Uh, important and, and consequential is the early discussions, whether we should, and then if so, everything else we’ve, we’ve talked about. But yeah, the, the threshold questions. Um, Let’s see. So there’s, there’s 4 conditions that, that the report sets out for, for getting the most out of the co-learning that, uh, that Laurel was describing. Um, Laurel, you’ll do it more articulately than I will, uh, as, as most guests, uh, as all, as all guests do. But could you lay out the, you know, just give like, tick off the four conditions and then maybe we’ll have some, we, we’ll have some time still left to maybe talk about just one of them or so. But, you know, these, these, uh, sort of prerequisites for, you know, maximizing your, your, your outcomes using the, uh, these agents. Yeah. Um, so, the first one is something that I think we’ve touched on a lot already in our discussion is, is leading with curiosity and creativity. So, again, our organizations creating that clarity to their employees on where we’re going? Do employees feel like they are genuinely supported by the organization to use these tools and implement them in their work? Um, the next one is incorporating learning as part of the job, which is again, we just, we just were talking about, I think. It’s incredibly difficult for, as you’ve you’ve mentioned, Amy, you know, people to stop what they’re actually doing to to start using these tools and implementing them, but the exciting thing about generative AI specifically is that it is so much easier for organizations now to to create specific contextualized, personalized, adaptive um training at scale. Uh, the third is hardwiring trusts. So, making sure again, like we’ve talked about, employees know who’s accountable when something goes wrong, that they feel like they have a voice within their organization of how AI gets used as well as they have the autonomy to decide when to use it in in their daily work. And then, finally, the fourth condition is making Gen AI work the way people work. So, similar to kind of learning being in the flow of work, it’s incredibly difficult or adds a lot of friction when these Gen AI tools live in a separate whole system that you then have to wait to load and it’s not really integrated well. At the end of the day, your employees are still users, right? So, we want to make sure that things are designed thoughtfully for employees so that it makes the tools um easy to integrate into their flow of work, as well as that they have that technical support when things go wrong. So those, that’s like a quick fly through of of the four conditions. Yeah, perfect. And we have, I think we’ve we’ve touched on elements of all of all four. A, what, what, what interests you, uh, I guess, further in our conversation or maybe specific to one of these. Conditions, what’s on your mind? Yes, I agree. We’ve, we’ve already sort of organically touched on all four of these points because they are really crucial as we think about adopting Gen AI. Um, but I think even more broadly as we think about what it’s like to adopt any new technology and to some of what Amy mentioned as to how we make sure that we are giving people the best tools they need to do their jobs. Um, if you are to extend, uh, Amy’s metaphor of building a house, if you’re building a house, You just want to build the best house with the best tools, you’re looking around saying, what is available to me and you pick that. In organizations and companies and nonprofits, as people are serving their clients, serving their communities, you want to do so with uh the best tools. You want to deliver the highest quality service to them, usually the most amount of people that you can. We are in a resource constrained times, financially. Um, time and attention-wise. And so, the question is, how do I, how can I best equip myself to execute on this very important mission that I have? And if that is your stance as a leader, as an employee in one, in an organization, you should want to use the best. Tools. Sometimes that will be a Gen AI tool to help you, in which case, you wanna make sure that you can get it. You wanna make sure that you’re trained on it, you wanna make, you wanna make sure that your organization is learning from it, that you, um, are contributing back to the best practices and everyone is growing together for that co uh learning aspect as well. And so I think, um, What to just reiterate, which I think. The, the four points, um, do support is that it’s about doing good work. It’s about doing good work in the most um efficient, effective, and I’d argue, most compassionate, uh, manner, um, especially in the nonprofit sector. Oh, compassion. No, we haven’t mentioned that word. Remember. That’s a good word. That’s a good. I thought about mentioning empathy to continue with the ease. I was like, whoa, whoa, whoa. Let’s start with compassion. Uh, I do love alliteration, but compassion is, compassion is a good, that’s a good value. Well, it’s not really about, it’s, it’s, it’s, it’s just a, it’s just something we should honor. Go ahead, Amy, you’ll be more articulate. It’s a great lens again, just to like continue on this piece if, if we’re. Going to center this on people. Compassion is such a great Word to remind us of considerations there because I think a place where we’re hearing from nonprofit teams, you know, people in all positions and all different size nonprofits is this pressure in making an AI policy and an AI plan and like the approved usage list and all of that stuff, um. That that there’s so much pressure to get it right. And, you know, just as a reminder, perfect doesn’t exist in anything. And I think having compassion for people, centering people, is also a reminder that there’s no way you could make an AI policy once because the technology changes. And if we’re going to center continuous learning, And value experimentation, you know, things that we’ve all talked about on this call, we need to remember that the maybe most important part of our AI policy, or however you’re naming that document, is when will we revisit this? How will we redecide what we decided here? Who will be part of that process? That I think is the most important part of a, of a plan, not whatever your answers were today or which tools you put on that approved list today. Because, um, People will continue to learn. People will continue to find new things. The internet just keeps releasing more, you know, it’s like, God, just could we, could we just pause so I could clear my inbox? Like why? Right? Why? I understand that AI has helped you write a lot more emails, stop sending them to me, right? So Really having compassion for ourselves, having compassion for the number of Beyonce hours any of us might have in a day, right? Is to say our plan isn’t perfect, but it does say how we’re going to reconvene and continue learning together. Our plan doesn’t already know magically everything that’s going to happen, but it does say what will happen if something goes bad and that we will deal with it together, right? Or, or whatever. So, I think for me, compassion helps root to some of these important but actually more open-ended, more flexible parts of how we could create a plan for an organization. I’m gonna let Laurel in because, uh, all I ever asked her to do was, uh, talk about the report. Talk us through the ports. Talk us through the points. What’s the reason? So, Laurel, what, what’s on your mind about this? Well, I, I, I think, um, Amy, when you were talking about, you know, when are we going to revisit this plan at Accenture, something we talked about a lot is just the expectation that organizations are continuously reinventing. We have a research team, some of my colleagues do a pulse of change survey about 2 or 3 times a year. It goes out to a couple 100 executives and We’ve been tracking over I think 17 or 18 waves now and the level of change that, you know, we asked executives, how much do you think, you know, everything is changing. It only continues to go up and up and up and so, there’s a lot of overwhelm and similarly, you know, the the noise, the the kind of Floodgates of all of the change with Gen AI alone, it, it’s, it’s untenable. So, I think that goes back to organizations needing a clear communication strategy with, with their workers. Um, I think where transparency is able to be shared, it makes it better because then you can go back and say, hey, we realized this wasn’t working and here’s how we’re going to change moving forward. I will say one of the questions that came to mind in our executive survey for Learning Reinvented, we asked um executives whether the maturity of their strategy to skill their employees for the integration of of AI. And only 60% of them said that it was developed to support their long term business strategy. So, not everyone is even thinking as big of a picture to kind of where their business is going. Now, 60% over a majority. But I think, you know, it has to the trajectory of the strategy has to follow where where the business is going, where the mission is going maybe for nonprofits, but it can’t just exist in a vacuum, otherwise, yeah, we’re going to be spinning our wheels, um, giving chat GPT enterprise seats to to our people and letting them loose. A lot of, uh, what you just said makes me think of sustainability, and I, I question how much of the, the, the tumult that you described, uh, makes it, uh, uh, makes so much of our, our, uh, I don’t know, our economy, uh, unsustainable. I wonder, I wonder. All right. That was Laurel Mikhalowski. We gotta leave it there. Uh, we could go further, but, uh, we’re over time and, uh, we gotta honor our guests. So, that was Laurel Michalowski, a research specialist on the talent and organization research team in Accenture Research. You can find Laurel and all three of the, the panelists, uh, all of, all of, uh, my guests on LinkedIn. Um, actually, that’s not true. Amy Sample Ward is more active on Blue Sky as Amy Sample Ward. Amy Sample Ward is our, uh, technology contributor and the CEO of N10. You’re more likely to find her, to find them on Blue Sky than you are on LinkedIn. And Afua Bruce, a leading voice at the intersection of technology, data and social impact, founder and CEO of ANB Advisory Group at ANBAdvisory.com, and Afua is on LinkedIn. That was outstanding. Thank you. Thanks to all three of you. Afua, Amy Laurel. Delightful panel. Thank you. Very provocative. Valuable, valuable for our community. Thanks so much. Thank you so much. Thanks, Tony. Next week, it’s our 800th show. It’s the 800th show, the 16th anniversary jubilee. The whole team will be together. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. We are sponsored by the Bridge Conference. Tony will be with more than 2400 nonprofit professionals at Bridge, July 29 to 31 in National Harbor, Maryland. Info and registration at bridge.org. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for April 20, 2026: AI For The Rest Of Us & Your AI Acceptable Use Policy

 

Allison McMillan: AI For The Rest Of Us

Our coverage of the 2026 Nonprofit Technology Conference continues with Allison McMillan’s survey of these Artificial Intelligence tools: Claude, Gemini, Perplexity, and Suno. She reviews their use cases; the differences between them; their limitations; and, pitfalls. Allison is CEO of Tavlin Consulting.

 

 

Eric Molho: Your AI Acceptable Use Policy

Eric Molho, founder of Bon Partners, explains what belongs in your Artificial Intelligence acceptable use policy. As you and your AI tools learn iteratively from each other, evolving your policy and culture, you need guardrails around data protection; transparency; accuracy; ethics; and, sustainability.

 

 

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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite Hebdonadal podcast. Oh, I’m glad you’re with us. I’d suffer the effects of gingival hyperplasia if I had to chew on the idea that you missed this week’s show. Here’s our associate producer, Kate, to tell us what’s going on. Hey Tony, we’ve got AI for the rest of us. Our coverage of the 2026 nonprofit Technology conference continues with Allison McMillan’s survey of these AI tools, Claude, Gemini, Perplexity, and Suno. She reviews their use cases, the differences between them, their limitations, and pitfalls. Allison is CEO of Tavelin Consulting. Then Your AI acceptable use policy. Eric Mulho, founder of Bond Partners, explains what belongs in your AI acceptable use policy. As you and your AI tools learn iteratively from each other, evolving your policy and culture, you need guardrails around data protection, transparency, accuracy, ethics, and sustainability. On Tony’s take too. My updated book title. Here is AI for the rest of us. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference right here in Detroit, Michigan. My guest for this session is Alison McMillan. Alison is CEO at Tavelin Consulting. Alison McMillan, welcome to Nonprofit Radio. Hello, thanks for having me. It’s a pleasure. Your subject is AI for the rest of us, a nonprofit professional’s guide to getting started. Give us a 30,000 ft overview of the topic, please. Yeah, I think right now, I mean, obviously AI is a super hot topic. Um, there are lots and lots of sessions about AI, how to use it, um, how to adopt it, but I feel like until you get really hands-on with the tools and understand different tools, their use cases, etc. it’s really hard to get to that aha moment or to get to that moment where you’re like, oh yes, I see where and how this can be useful and so. AI for the rest of us is really an introduction into what LLMs are, what, um, what the different tools are. We do sort of a survey of a handful of different tools and then it’s really getting hands-on with them so that you have that practice. You can compare and contrast tools and you can really get deeper into which tools you might want to actually adopt, um, become a power user of or use more once they go back home. Alright, cool. Thank you. And we’ve got plenty of time to dive into that. So why don’t we begin with our survey of tools? How, how should we approach this? Do you want just one by one? Should I throw them out, chat, anthropic, Claude? What, you, you know them. Um, yeah, up to, I mean, I can go through, uh, the ones that I went over in the session. Um, so we started with Claude. Um, we just spent a couple of minutes on, on cloud. Well, I guess we started with, um, what I feel like are the best ways to even think about how to get started with using AI tools. Cause oftentimes, um, people, they see all these really interesting super complex use cases through. You know, social media or different people talking to them and they think that they should start there and that feels like a really hard place to get to quickly, um, and so what I recommend is that folks start with, uh, one of three things either what are they still Googling, um, so instead of going to a search engine, go to an AI tool. Um, where do they get analysis paralysis, right? Where is it like I have so many things to compare. I don’t have the time to go deep into each of these and I feel like I need to make a decision, but I can’t and I’ve been sitting in this like need to make a decision space for too long. Um, or third, the third is what are the places where you don’t feel like it’s A good use of your time, right? Where you’re sitting there going, why am I spending the next hour doing this? There’s so many other ways that I could and should be using my time right now. Um, so those are really the three places that people can, that I recommend that folks get started using AIs and using AI and experimenting with these tools entry points. Yes, exactly. Exactly, exactly. Um, so yeah, so then we started with Claude, um, and yeah, so, and Claude is the one that I feel like, um, most folks in this audience have probably played around with at least a little bit, um, but Claude Claude is the anthropic tool. Yes, um, and Claude is, uh, really good for sort of general questions for, you know, a, a chat tool. Um, one of the things that we talked about that I like to recommend is projects which are, um, specific spaces that you can set up that have where you can give it a knowledge base so you can give it a whole lot of background information that it can then pull into. Any answers that you’re looking for, um, so we talked a little bit about projects and how to set them up, um, they’re similar to Gemini gems or, um, custom GPTs in in chat GPT, um, and so that’s Claude and then folks got a few minutes to, um, grab an idea, work together in small groups or in pairs, and really experiment and get hands on with the with the tool. Now what are some tips about setting up Claude? That that you shared we don’t want to be shortchanging nonprofit radio listeners here since we didn’t have the value of sitting in the session. What are some of your setup tips? Yeah, um, my setup tips are cloud is actually really easy to get actually all of these tools are really easy to get started with and so we don’t actually spend a ton of time on. Set up because there are so many different tutorials and things that talk about setup that you could spend such a long time in that configuration space without actually getting your hands onto the keyboard and and typing in prompts and being like, OK, if this happens, what’s what answer do I get back? What does it look like? Um, so again, I talk a lot about uh projects as like a really good space to and you can have many projects. So there is on cloud um in the top left corner. Oh this is a loud. Yes, it’s a cloud option, yes, to choose projects and then so when you choose a project, you can create a project. So let’s say I have a project on um for social media, right? I wanted to write LinkedIn posts. What I could do is I could then give a knowledge base to that project of Um, LinkedIn posts that I like, ones that I think are well-formatted, um, maybe ideas of LinkedIn post, um, formulas, blog posts, a couple of blog posts about LinkedIn posts that went viral, right? Things like that. And then whenever I want to write a LinkedIn post, I go into that specific project and I have the chat within that project. Because it has all of that context and knowledge already built in. And so one of the things that people talk about a lot is, you know, I ask AI to write an email for me or to write a LinkedIn post and it doesn’t sound like me at all or it just it doesn’t, it doesn’t land, it doesn’t feel right. Um, and so projects are really a great way to train so that you spend significantly less time editing. One of the other tips on LinkedIn or or a blog. Exactly, exactly. Um, and one of the things that I suggest is early on as you’re training that project, as you’re doing that, let’s say that you’re writing a, writing a LinkedIn post or writing a blog post or even writing a newsletter, right? That that’s Top section of a newsletter. You can co-create so um Claude can give you something and you can say, I like the second sentence, I don’t like the opening, the whole second paragraph has to change. Give me something that’s a little bit more this flavor or that flavor. It’ll give you something new. You can go back and forth with Claude in that way and then what I usually do is at the end. I say great. What did you learn about me, my organization, my style and my tone through this co-authoring of this post? Turn that into an artifact or into a document and then you can add that document also into your project knowledge base so it will pull all that information in the future. Oh, so asking it to analyze itself. What did you what did you learn about me, and then use that. Yes, because then it says like oh this is the kind of you like you use fun to or you’re very like business or this is uh for donor communication. It always has this kind of angle or you always end with the CTA like it will come up with all of the um all of the specifics about you based on that back and forth when you said don’t like this, like this, don’t like this, like this. Alright, alright, cool. Alright, it’s Claude. Claude, let’s uh what what should we, should we talk about next? Um, yeah, so then we talked about Gemini. Um, this is the Google one. Um, yes, and so, uh, Gemini is interesting because I think that Gemini lagged behind for quite some time. It was not a go to option in terms of these AI tools. You heard a lot about Claude and Chachi BT and not so much about Gemini for a long time. Um, and then Gemini really sort of like sped ahead and and leapfrogged, I think Cha GPT, um, not quite cloud, but it actually became a very, a very good tool. Uh, the other thing is that with Gemini, so Gemini itself you use similarly to how you would use cloud. There’s that chat functionality, they have gems which are similar to projects. Um, they also So have scheduled actions which I think are the easiest sort of agent-like setup to set up where basically you give it, you say, uh, you know, I, I want to know this thing um and please run it once a week. Uh, I have an out of the box one running right now which is um everyday it sends me something interesting that happened in. on this day. Um, you know, so and that’s an out of the box one that that actually Gemini offers. Um, so it comes with, uh, scheduled actions, gems, and then Gemini which you which you use like a chat functionality. Um, but the other interesting piece is that it comes with when you pay for Gemini, you also automatically get Notebook LM and Nano Banana. So, Notebook LM is really good banana. I know you’re gonna explain what the hell that means. OK. Um, Notebook LM is really good for lots of like larger research reports or basically Notebook LM does a variety of things. One of the most common use cases for it are um when people need to summarize notes or big reports, they’ll put it into Notebook LM. Um, and they have an audio overview button and it will turn it into a podcast for you. Um, so if you enjoy podcasts and listening to conversations and it’s a little bit more engaging for you, um, it will turn into a podcast that you can then listen to. equivalent to podcast, of course. It goes without saying, but I say it anyway. It won’t be that. You’ll, you’ll, uh, you’ll suffer, you know, a, a lesser, lesser engaged, uh, well, you might, you might have a better host. You’ll have a better host, but the, the guest experience is not gonna be the same. But if you have like a 30 page report and you’re like, OK, I just like I just need a summary of this, right? Instead of reading it through, right? It makes it more, more interesting, more engaging. Right, exactly. Um, so it does that. It also, um, I know actually a lot of students that use it. There’s a flashcard option so you can turn, let’s say like a study guide or material into flashcards. Um, so I know a number of students that use it in uh in that way as well. Um, so yeah, so that is what that’s what Notebook LM is and then Nano Banana. Is, um, Google’s image generation tool, uh, and it’s sort of widely regarded as the best image generation tool out there right now. Um, so and you can enable it from the Gemini chat if you say create an image, it will automatically use nano banana as what it’s using to create that image, um, or you can select, there’s like a dropdown and you can specifically select the, the tool nano banana to to use for image generation. Um, and yeah, so and then people got hands-on and there are a lot of, uh, there are a lot of images created which are which are fun but Nano Bananas is very good at when you describe an image, um, or sometimes what I recommended also is you can put in a newsletter or a communication that you want to go out, um, and you can say create for me. Image that would go along with this email, that would go along with this newsletter, etc. Um, and it will, you know, read the information, figure out and at least give you a first draft. You can also tell its styles like in watercolor style, in a sketch style, and realistic animation, in photograph, whatever. Um, and so yeah, so those are those are some of the uses for for Gemini chat? Um, no, I actually, I did not cover Chachi PT because I don’t find that it’s, um, I don’t find it’s as good as a lot of the other tools at the moment. Um, and so, and I find that a lot of people have, uh, some experience with it and so I like to get them sort of like digging into and diving into into other tools. Um, before we go to another tool, I wanna take a little digression. Ask you what uh Tvelinn Consulting is. What is that? It’s T A V L I N Tveli, what is that? Yeah, um so my consultancy is about helping people communicate more effectively. I have a software engineering background and a non-profit background and I’ve held executive leadership positions in both worlds. And so a lot of what I do um is facilitate workshops, trainings and conversations that Sort of bridge that technical and non-technical and and help people come together. So Tevlinn is actually a Hebrew word for like a spice mixture, um, and so that’s what I’m always doing is, you know, one spice is fine, but a spice mixture together, right? All those different flavors, all those different people and things coming together, um, you know, it just elevates everything and elevates. Uh, what it can be and, and the way that it’s used in Hebrew, um, is very often there’s like different tavli, there’s, there’s different tevlinns, there’s different spice mixtures, and I like to think about that also as companies and organizations that no two are exactly the same, right? Even if it’s like a little more paprika or a little more, exactly, exactly, um, and so yeah, so, so that’s what tabine means. OK, cool, thank you. Alright, well let’s go to another tool. I like distinguishing these tools. Yes, we have 2 more tools left. Um, so next we covered perplexity. Uh, so perplexity is really used a lot for research and statistics. Um, you know, what people often find and, and something that AI often gets knocked on is these hallucinations, right? Which, which are real, which are true, that if you ask for a study or statistics, um, you know, some of these other tools will, will make things up and will hallucinate and even if you. Say, OK, where are you citing that statistic from? You know, give me a link to the study, it will, it will give you a link and if you click on it, it’s like oops, that doesn’t actually exist. Um, which is a big race cause it then creates more work to actually like get the get the statistic, chase it down, make sure it’s real, etc. So that is not so much the case with perplexity. Um, perplex. gives you the list of of sources cited sources. It also for each statistic, um, it will tell you how many sources or how many places it’s cited in, um, which really gives you as a user the chance to say, OK, that one looks really reputable, that one not so reputable, right? So you get to choose which statistics you, you pull in or maybe there’s a popular report that can that then. Gets cited in uh McKinsey and Forbes and all these different places, you can see that and so you can say OK this is like a very legitimate study, a very legitimate statistic that I wanna pull in for a donor communication for uh training that you’re doing for conference talks, you know, I often use it in in blog posts to, you know, support some of the um some of the things that I’m talking about so. Um, yeah, so perplexity is great for for those research and statistics. Statistics, it’s more trustworthy than the others. Exactly, exactly. The other big difference that I always say is, um, you know, perplexity is, uh, It’s like it’s very much like a scient, like it’s very scientific. So in Gemini or Claude, um, if you ask it a question, usually it ends with, you know, gives you information and then usually it ends with what would you, would you like me to create a slide deck for you? Would you like me to do this, right? It’ll it’ll sort of guide you into your next step. Perplexity is a little bit more like I gave you the answers. These are the answers. We’re done now. So it doesn’t so much guide you anywhere else. It’s a great tool and I also think it’s very like people use it specifically for research and statistics and so, you know, it’s like it’s it’s personality. I like to think about some AI’s as like what their what their personalities are, um, so the perplexity of personality. It is very much like I have given you the information and now we’re and I hope you’re not snarky and I like to keep that to humans but uh you have it. I just yeah it’s done. We’re done we’re done together. Exactly. Um, so yeah, and perplexity is um it’s it’s great on a free model. It also has a has a pro model and and they run. A number of different specials. Um, so you can often get a year of Perplexity Pro free through a variety of different avenues. Um, so I always recommend that folks sort of like Google around or check around to see what the offerings are, um, because it’s uh you, you can often get extended, uh, time period to use it, to use the pro version. And you got a 4th 1? Yes, the 4th 1 is the most fun. It’s called Suno. Um, S U N O and Suno is Song Generation. Uh, so I use Suno a lot for, um, background music, for like, you know, or introduction music for a virtual meeting. Um, I use it often as, you know, sort of like a, like an icebreaker or you know, it’s just it’s um it’s a platform that it just puts a smile on people’s face. If we have a Zoom together, is there gonna be welcome music? Uh, do you do that for all your Zooms? No, not all, not all of my zooms, but yeah, if I’m doing an all hands or like a larger, yeah, exactly. Exactly, exactly. Sometimes I’ll also do like a thank you song for certain cause it really and it’s very, very simple like you can just put in the example that I gave to this group um was the prompt that I put in was uh an upbeat. Um, an upbeat tempo, a song for non-profit professionals describing all of the different hats that they have to wear in an upbeat tempo. And it comes up with, you know, a multi-minute song that has lyrics that, you know, are generally sort of entertaining, um, and so it’s just a fun one to to play with and to kind of have in your back pocket. Um, because sometimes, you know, you just need that morale boost. You need a little bit of, you need a little bit of fun to come in. I’m not a software engineer and nonprofit consultant and music and lyrics you don’t claim that. Good. Alright, straightforward, honestly at uh at uh. Yeah, yeah, so those are the 4 tools that we walk through, um, and then, uh, we walk through, um, I always get asked about how, especially nonprofits, especially folks with limited budgets, how they should pick a tool, uh, because there’s so much out there again, there’s so much out there, there’s different things that can be used for different specific circumstances and situations. Um, so for that, I, I talk about it a little bit like AI tools at supermarkets, um, where you, you always have your go to supermarket, right? The one that you know how all the aisles are laid out that it basically has everything you need. I’m picturing, I know where the bananas are. Yeah, you probably have even like a specific time or times during the week that that you go, right? So you might Like know a cashier, a couple of cashiers. Right? It’s it’s the place that you sort of like have invested in that you know really really well. Exactly. Exactly. And then there are other supermarkets that you go to for specific purposes, right? You might go to um Trader Joe’s when you want to stock up on really good snacks or to uh you know, HMt when you want more variety of different sort of sauces. Noodles or etc. right? And those might be um supermarkets that you don’t go to as often, right? Maybe you go once a month, maybe you go once every couple of months and you go, you go for very specific purposes. And so I think about AI tools in the same way that think about your use cases and who’s gonna use it. Is it gonna be one staff member? Is it gonna be multiple staff members? What are they going to be using it for? What are the use cases? And then pick one tool, pay for that tool, go. I like train that to really make it sort of know your people, your business, like you know, established projects or gems, whatever you’re gonna do like spend spend the time there. And then the other ones, you know, all of these you can pay for month by month. So the other ones, you know, for the month that you need it, pay, pay for a pay for a pro version, pay for a paid version for a month and then and then discontinue it and you know, go back down to the to the free version. Um, cause those can sort of, can you can toggle them up and down easily. Uh, so I sort of think about it as like the supermarket metaphor. Um, you talk about the limitations, pitfalls around, uh. Introducing AI getting started. Yeah, um, yes, I talk about, um, a couple of things related to limitations and pitfalls. Um, one is being aware of when you’re using a free version versus a paid version. There are differences in the quality of the output, um, there are differences in if the models are training right or using the data that you’re. Putting in to to train their model more more broadly, more widely, right? What proprietary information you put into um into a free version of of an AI is definitely something to be very aware of. Um, so that’s one. The second thing that I talk about a lot is compliance. Um, so a lot of these AI tools, uh, I always recommend that folks Try to investigate if the tool that they’re using. This is especially with note-takers cause I feel like there are so many note-takers coming out. People are always asking about about note-takers particularly. Um, there is a compliance called SOC 2 Type 2, which is basically an independent audit that a company has to get that shows that they handle your data and the data in a in a specific fashion. Um, and so it just provides a little bit more security, but it can be time, like it can take a lot of time to get uh SOC2 compliance and it is expensive for companies and so some of the newer, newer, newer tools don’t necessarily have that. They don’t have a trust center, they don’t have all of that sort of thought through and figured out. So, um, I always like to say you should always be aware of what the security protocols are, um, for the tools that for the tools that you’re that you’re using. Um, the third is, uh, just to have a, well, the third is around hallucinations. They are real, so just always make sure that you’re checking your sources and making sure that you’re not pulling in information that you’re not certain is, is real and true. Um, and lastly, I always recommend that folks put some sort of AI policy in place. It might change a dozen times over the next year. Given the pace at which AI is accelerating, but just a little bit about what’s the acceptable use and understanding of, you know, risks and how you intend to manage those risks and a little bit about oversight if you intend to have any oversight. It doesn’t have to be long. You can actually have AI generate a first draft of a policy for you. Um, but I always recommend because you’ll have in uh in any Team, you’ll have this spectrum, you’ll have this range of folks that are like really really hesitant and haven’t touched it at all. And you’ll have folks that are early adopters and they’re jumping into a ton of different tools and really trying to connect everything together, etc. And you want everyone to be on the same page about what’s OK to do and what’s not OK to do in this moment for, for them and for your organization. Let’s pull a little more on the thread about um you know, your own data protection. Making sure that you’re, as, as you’re uploading content, it’s not being used for general consumption and learning of, of any of these models. How do we make sure that that’s. Not the case. Yeah, I, I think um almost the on all the paid on all the free versions, I believe it’s that’s just part of um there is no way to sort of guard against that. Um, that’s why I always recommend, you know, I know that uh companies don’t have endless dollars but it is good to sort of pick a tool and pay for it. Um, and then in all the pay. tools. Right, right, um, and then all the paid for tools there there is a way to toggle off, um, some places hide it more than others, um, but there is in settings, uh, a way to to toggle off so that that, uh, so your materials can’t be used to to train sort of larger, larger models. Um, you just have to find the setting. OK, but it’s worth looking for. Yes, because if you wanna get close to one of these models, you’re gonna be giving it some. Some proprietary data. That uh you may not want released. Yeah, yeah, exactly. I also often tell people that, um, you know, you can often get what you want out of AI without having to put as much proprietary information as you think you do into the system, right? And so it’s worth thinking about, you know, I think it’s easy to be like, OK, I have this the spreadsheet, I’m just gonna put it in and do X, Y, and Z, um, but I think it’s always worth. Thinking about, OK, for this task that I’m doing with this AI tool, what is the outcome? And I have this spreadsheet. Do I, do I need all the columns? Can the people just be numbers? Do I need first and last names? Like to, you know, it often is just a couple of extra minutes of thought and really thinking about what what’s the outcome that I’m trying to To get to and then you can often get to a place where you actually don’t have to put a lot of proprietary or sometimes any proprietary information into the system, um, in order to in order to get the result that you want. That’s good advice. It’s worth thinking. What do you need? What’s the purpose here? Right? Like example, do I need first and last name? Do I need any names at all? Alright, right, exactly. So Alison, um, I don’t know, share something else that, uh, we haven’t talked about yet that, uh, you talked about in your session or, or some questions, maybe, uh, some questions that stuck with you from your session. Yeah, um, I think the, the last thing that we talked about in the session was I gave a few, uh, sort of my top, um, tips and tricks, uh, and so. A couple of them are, um, I, when I’m learning something new when I’m trying to get ramped up on something really quickly, um, I will sort of give the A tool the concept and I’ll say, explain this to me like I’m 5 and then explain it to me like I’m 10 and explain it to me like I’m a new college grad and then explain it to me like I’m a professional with 25 years of deep experience in this area. Um, and it’s a really great way to just get really. Deep into like into a topic very quickly and understand the jargon and and at what level different people operate. Um, so that’s that’s one that I really like, um. I often will use I am as a if I’m trying to write like whether I’m a client or a consumer or whatever, I’ll sort of give AI that whatever persona I’m trying to send a message to or connect with, right? So I am, you know, a non-profit executive director um with a team that has Varied adoption uses. I really want them to adopt X tool. What plan would you recommend, uh, for us to, to go or even, you know, I’m on a team, I’m in a nonprofit. My executive director wants me to be using AI more. I don’t really want to, um, you know, what, what plan might work for for me if it’s the, you know, executive director sort of trying to put this plan together. who said, you know, he uses his prompts you are actually the Backstreet Boys. You are, you know, I don’t know the song but he does. You are does it make a difference you are where I am? OK. Um, I uh I also tell people um that sometimes you just have to close the chat and open a new one. Um, sort of like, you know, with any technology, sometimes you just have to turn it off and wait 5 seconds and turn it on again. Um, so with AI like if you sometimes it can just go in the wrong direction and then once it has that context and it’s sort of traveling in in that path, it can be really hard to do a reverse direction or to be sort of like no no no, this is like nowhere near what I what I want. Um, and so sometimes just closing that chat and starting fresh is really the the best way to go and will uh limit your frustration level. OK, OK. Yeah, so that’s a good one. these are Allison’s tips and tricks. Yeah, yeah, tips. Go ahead. Um, I’m trying to think which other ones there are, um. That Yeah, I think those are the, I think those are the, the top ones. Those are really good, um, really good go tos to to think about. So just leave us with some uh inspiration for, for, for uh for the rest of us. Yes, um, I think some inspiration is, um, AI tools are. Rapidly improving, um, month by month. I, I also say like folks that tried it 6 months ago or a year ago and said. This is, this was all hype. I don’t understand why everybody’s talking about this. Should try the tools again, um, because they are getting, getting better and better all the time. Uh, and again, like your, your adoption, your usage, you don’t have to use the most complex scenario. You don’t have to use what the AI master and whatever post has said and you know, tying these eight tools. Together and doing those sorts of things. Um, it’s really great to just start somewhere and get yourself to that first what I call either like an aha moment or even like a, oh, that’s interesting, uh, moment and then go from there. All right. Allison McMillan, CEO at Tvelen Consulting. Tavlen, the, uh, the spice, you know, the spice, the spice hybrid, the spice mixture, bringing it all together. I love seeing women in uh software engineering too or any engineering, so where’d you do your degree in software engineering? Um, I don’t have a software engineering degree. Uh, I have a political science degree and then had a start up, taught myself how to code, um, yes, yes, before, before boot camps were a thing, before, yes, uh, you know, 15 years ago, um, and then moved into, moved into software development and then. You know, software engineering leadership, uh, worked at companies like GitHub, um, so yeah, it’s my, my path has been a windy one, but no, no computer science degree here. Alright, that’s OK. I still love seeing women in engineering in any of the sciences. Alright, Alison McMillan, thank you very much. Thank you and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit technology conference. It’s time for Tony’s take 2. Thank you, Kate. My book title is lengthy, but very, uh, it’s precise. You’re gonna, you’re gonna know exactly what the book is about and, uh, See that my Personality, uh, emerges in the book through the title that I want you to see that from the title. I had a really long title, but I ran into. A constraint at, uh, Amazon. They only allow 200 characters for the book title and the subtitle. If, and your book goes nowhere these days, if you don’t publish through print through Amazon, not publish. I’m self-publishing. They’re not a publisher, they’re a printer. If you don’t sell, that’s what I, they’re a bookseller really, and a printer, of course. If you don’t sell your book through Amazon, you don’t get very far. So, their constraint pretty much sets the tone for The, the book titles, uh, in the, in the, in the world. So here is the new book title. Planned giving accelerated. The cut through the shit, no nonsense, practical, step by step guide to start legacy giving fundraising at your small to mid-size nonprofit simply in one week with bequests. Now, that, that happens to be exactly 200 characters, including spaces. They’re very precise about that, includes, because the space is a character, but they’re, they’re, they say it explicitly. So I used to have, uh, it was finally some plan giving accelerated. Finally, someone wrote a cut through the shit, no-nonsense practical. But I had to cut out, uh, finally someone wrote A, but I like the plan giving accelerated, the cut through the shit, no nonsense practical step by step guide, etc. etc. I like the. It’s not, there’s not one among many. How many, how many cut through the shit, no nonsense practical step by step guides to start legacy giving fundraising at your small to mid-size nonprofit simply in one week with, with bequests? Could there be? There, there could only be one. That’s this one. The, the. So. Sometimes constraints lead to uh more precision, because you gotta, you gotta tighten it up, you know, you cut out the flab, so. Um, so that was, that, that actually is an advantage. I like that. The cut through the shit, no-nonsense, practical step by step guide to start legacy giving, fundraising at your small to mid-size nonprofit simply in one week with bequests. Now, I used to have, following that, a, uh, a parenthetical in the title. The title may be longer than the book. Did you need a nap? That was in the title. Now that, it can’t be in the title anymore because I, I hit this Amazon, uh, 200 character constraint. But, But It can still be on the book cover. It’s just not part of the title. You can cram and squeeze as much as you want onto a book cover. It just can’t all be part of the title. So that’s what I’m gonna do. So we’re not losing. I am not surrendering. The title may be longer than the book. Did you need a nap? I think that’s important. I think it’s, uh, it sets the tone, you know, this is, uh, this is not gonna be a, uh, an academic type text. It’s not gonna be your, uh, your average, uh, journal, journal type tech, uh, text. This is a, uh, This is a book you’re gonna have some fun with, so. Just wanted to keep you apprised of the latest developments, uh, that’s a significant one because it’s the title. Again, Planned Giving accelerated, the cut through the shit, no nonsense, practical step by step guide to start legacy giving fundraising at your small to mid-size nonprofit simply in one week with bequests. And then, of course, the title may be longer than the book. Did you need a nap? But that’s not officially in the title. But that is Tony’s take 2. Kate, I like how you said you are not surrendering to Amazon’s character count. Limit. You are not surrendering, no surrendering here as the no surrender. No reset. Absolutely. It, it came out better. It came out better. I’ll be honest, I’ll probably just type into my Amazon Planned giving accelerated by Tony Martignetti, but your title does sound very, very special. And very larger than life, like I know you are. Oh, thank you. All right. I’m glad you didn’t say sounds very interesting. I, I, I was afraid you were gonna say, oh, it sounds very interesting, which is kind of dull. No, sounds special. Thank you. Thank you very much. I think it is, and we’re sticking with it. We’ve got bou butt loads more time. Here is your AI acceptable use policy. Welcome back to Tony Martignetti nonprofit radio coverage of 26 NTC, the 2026 nonprofit Technology Conference in Detroit. My guest now is Eric Mulho. Eric is founder of Bond Partners. Eric’s topic is step by step creating your nonprofit’s AI acceptable use policy. Eric, welcome to nonprofit Radio. Thanks for having me, Tony. It’s a pleasure. Is this your first, uh, NTC together or NTC I should say, not yeah. It’s a great conference. This is our 12th coming up. Yeah, that’s exciting. It’s been wonderful so far. And we’ll be at number 13 in Portland next year. Just give us an overview of the topic before before we dive into some detail. Yeah, yeah, so. Uh, there are two things I’m trying to, uh, really address here with this topic. The first, uh, obviously is this whole notion of the acceptable use policy. So we know everybody is using AI, right? Like I was just scanning some of the, uh, you, you’ve probably been talking a lot about it every day, right? Um, but a lot of organizations haven’t yet caught up in terms of their policies and in terms of providing people with guidance and guardrails and direction about how we use this as an organization. And some organizations may not even be aware that some of their staff are using some of these free tools and uh perhaps doing some of their work leveraging AI and may or may not be doing that in the way that we want them to so um the first thing that I’m gonna be talking about is actually some of those policies that I think organizations need to be thinking about. The broader issue that I’ve that I’m hoping to talk about is just how we build the culture within an organization. Uh, around usage of AI so that we are, um, really embracing it so that we’re talking about it so that we are leveraging the expertise that we have in the organization itself as we start down this journey. Very good, thank you. Um, so let’s, uh, dive into these topics. Both the uh sorry. There we go, um, as I unclip a little microphone, so, um. Yeah, your policy and also a culture, a culture. All right, so we could take them in that order. Let’s, sure, let’s talk about what, what belongs in your policy. Yeah, yeah, what, what belong, what are the key pieces? Well, there are, there are quite a few aspects that people need to be thinking about. Um, what I’m gonna focus on today is trying to, to bring that down to a manageable number of things. The first thing that most people probably think about when they’re thinking about policy. Is protecting your data, right? We nonprofits are using all sorts of data that they need to be thoughtful of when they’re, uh, using some of these AI tools. So that may be your donor data, that may be client information, it could be grant information, whatever it is you’ve got stuff out there that you have to provide some. Guidance to your team as to what they can do and what they can’t do. In other words, AI is a fantastic tool for segmenting your donor data or taking a look at donor trends or trying to understand when and how gifts are coming in, but we can’t do that just by doing a, a download of our Salesforce information and. Chugging everything up into chat GPT and saying tell me what the answer is. So we have to have some rules in place around our data to make sure that people understand what is personally identifiable information, what our tools and processes are for gaining approval, and when we’re gonna use some of that, um, whatever that looks like, we’ve got a lot of data that we have to be thoughtful of, which is one piece of that. Uh, another piece is, uh, transparency, thinking about when are we disclosing, when are we talking about, uh, AI. And this comes about, you know, in very simple aspects, right? Many of us use, uh, AI meeting note takers or we use, um, uh, record meetings or record information and then we’re leveraging AI to help us maybe generate notes or whatever it might be. Uh, we probably as an organization need to be clear as to when we’re using this, when we aren’t, when we’re telling people we’re using it, when we aren’t telling people we’re using it. Um, another area that we, uh, uh, that, that, uh, I think is, is valuable for folks to be, to be aware of, um, is of course accuracy. So data make AI tools make mistakes. They have hallucinations. They make stuff up, um. What’s our process? What’s our, uh, approach to making sure that we aren’t feeding up wrong information, incorrect information within the organization? Many organizations probably need to have some sort of formalized two-proofing, two-person proofing process or another set of eyes taking a look at outputs and, and the results that people are generating when they’re moving forward. There are ethical and sustainability concerns, so you know I’ve worked with organizations that are environmentally conscious. I’ve worked with other organizations that are really focused on content creators. Well, those organizations may have very, uh, distinct rules and may have very distinct policies that they wanna develop that match their values and match their mission because AI has a particular. Role to play in some of those areas so lots of aspects to uh to consider. OK, so these are elements of our our acceptable use policy exactly and and the key is to start the conversation, right? The key is that we want to engage our staff and we wanna give our staff again kind of the rules of the road so they don’t get into trouble and we’re not getting into trouble as an organization. What’s your advice around the uh the. The accuracy part of that, ensuring accuracy. You mentioned, you know, to human, maybe to human review. What, what else, what else can we have in place because. That that is a risk that a huge risk. Well, these are all huge, but that’s the one that puts a lot of people, I think, off, off AI or will only, they’ll only adopt AI for the most mundane tasks, right, right. Well, we, uh, first of all, we can, we can, when we are doing our prompts and I’m thinking here, I, we should probably make a distinction here. There’s AI is a massive topic. I am talking. Generally speaking about the large language models, the generative AI that we are using through a chat GBT, a cloud, uh, a co-pilot, something along those lines. Many of us have used these tools. There are lots of different ways that they are embedded in other software and in other programs, but generally speaking, uh, I’m, I’m gonna focus on that area. One of the things we can do is, as we’re working with the AI tools and as we are prompting them. Uh, we can say show your work. Um what, what’s your source for this data? Where are you getting this information from? And actually clicking on the link that it tells us. So making sure that we are as an individual when we’re getting some quote of data or or information fed back to us, um, we can take a look at that information as an organization then we can also have policies and procedures in place in terms of how we are fact checking and how we are proofing this. This may be a new policy. Or a new way that we go about work, but before something goes out on email, before it goes out in our annual report or in our fundraising appeal, do we have somebody who hasn’t, who isn’t the writer, uh, having eyeballs on that and highlighting, hey, you mentioned this fact here, tell me where it came from, how did you come about doing that? So there are things both technologically and within our processes that we can do to make sure that people are, are protecting themselves. How about the transparency you mentioned, you know, there may be use cases where you’re not. Revealing that that you used uh that you used artificial intelligence. Well, I mean that could be something as mundane as you know, write me an email and and obviously the person reviews the email. Are there other cases where it’s not necessary or or where you where you actually. Have an obligation to disclose that you have used one of the one of the tools. I think it’s very important, uh, the example I mentioned, I do think it’s very important when we have meetings and recordings and that kind of information that we are disclosing that you mentioned meeting notes, yeah, transcribers. I do a ton of interviews in my practice and so the start of every conversation is, hey, wanted to call your attention to the fact that I’ve got my note taker in the room. Is that OK with you and make sure that we are disclosing that. Um, within organizations, I think I, I want us to disclose the use of AI, um, to build that culture piece, right? I want people, I, in my perfect world, more people within the organization would say, hey, I, I’m working with AI to help me solve this problem. Uh, what do you think about this result? Or, um, I looked at the data, then I went to AI, then I refined it. Here’s my final work product. So that we are creating a culture within the organization that says these are valuable tools that we all need to be using and we all need to be learning from. I think particularly, and, and I’m seeing less of this, but I think there is a little bit of this that’s still, uh, that was still the case when a lot of these tools were launched in 2022. A lot of fear, a lot of, of, oh my goodness, this is cheating, oh my goodness, this is, uh, gonna. Are gonna take jobs and all of that and I think we’ve got to really turn that on its head and we’ve got to, to share with one another how we can be more effective, how we can be more efficient, how we can be more productive when we’re leveraging these tools so that it becomes again a tool, not, not, not replacing somebody or not replacing the critical human element, but one of the, the tools we use in the same way that we. Might say, hey, I took your data, uh, this is the analysis I did in Excel. What do you think? Does this look accurate? We need to get to a place where we’re also saying those and disclosing that this is one of the, the valuable ways that we’re accomplishing our work and that will both send a signal that this is OK, this is how we do things, and hopefully it will help us learn. One of the things that I, one of the reasons I love doing these presentations. Is invariably at some point in the presentation it’s like well how are you using these tools and I continue to be blown out of the water like people are doing crazy wonderful things with these tools and the more we begin to be exposed to how people are leveraging them, the more we can look at our own work and say, oh, I wonder if you could help me with this. What are some crazy things? Uh, I’ve heard people talk about how they’ve leveraged AI to, um, uh, uh. With dialects of language that it is actually more effective to be able to say hey we’re working with this particular population from from Guatemala or something like that that may have uh some distinct dialects and and the AI tool is pretty darn accurate in terms of translation um I had uh one of the examples, not to steal my own thunder for tomorrow, but one of the examples I use I was nobody’s gonna hear this before tomorrow. Oh all right, all right, that’s good we’re not that fast. Um, one of the examples I use is a, uh, um. Food, uh, food shelf, and they do a lot of, uh, Meals on Wheels. It’s one of their programs. They do multiple programs. Um, they realized they’re, they were spending a ton of time. Answering questions from folks. When’s my meal gonna get here? Who’s my driver? What time should I expect them? Like a lot of manual phone calls, uh, coming in. They’re developing an app with AI now that would be like DoorDash that says to these folks, Hey, your meal left our warehouse. Julie is your driver. She should be there between 11 and 11:30. I’m like, how cool is that? Like just amazing stuff that people could come up with. OK, yeah, yep, yep. Uh, uh, so, uh, on the, let’s move from the policy to the culture, um, I mean, folks may be using this and you don’t even know, correct, um, so they’re, you know, they’re certainly not adhering to any policy because you don’t even know that they’re doing it. That, that’s the worst case, that’s probably that is worse than nobody even adopting it. I think so. I think that’s bad on both ends. Well, I’d rather, wait, I guess it’s the lesser of two evils. I’d rather if I was the CEO, I’d rather nobody be using it than people be using it rogue, and, and we don’t know and they’re not disclosing it because we don’t know and we don’t know what they’re doing with it. So I’d I’d rather the former, but they’re in today’s world, they’re both setting you behind. OK. So a culture, a culture around. The adoption of and and responsible use of these large language tools. What, what that’s a very broad. Well, that’s why, that’s why I’m consulting an expert. It’s a very broad question for somebody who thinks about these things. Yeah, I, I, a lot of it we’ve been is the theme that I’ve been mentioning, uh, moving forward is, is I think, um, it’s very valuable for senior leadership to be able to disseminate out to the organization. We’re gonna use these tools. We see value in them. Uh, we see value in you too. We’re not gonna use these tools to, to get you out of a job, but we see value in these tools and so we’re gonna use them. Uh, we need to communicate out to people and we have rules about how to use them, right? Like any tool, they can be used for good, they can be used for evil. So we’re gonna use them for good. And this is the way we’re gonna protect our client data. This is the way we’re gonna protect our, our donor data, etc. and this, these are some, this is some guidance that you can have as an employee, as somebody who’s working or a volunteer, um, in order to, in order to use the tools effectively. So first of all we have to say that we’re going to use them. I think secondly, as I alluded to earlier, I think we want to create a culture within our organizations where we’re learning iteratively, right? And that’s, that’s what this whole process has been what that’s what AI is all about, right? We’re constantly throwing prompts back and forth to the tools to say, OK, now do it this way, think about it this way, reframe it this way. I think we want that within our organization where people are, how are you using it? Oh, I’m using it for this that sounds interesting. Did you get good results? Didn’t you? I tried this prompt. I tried phrasing it this way, um, and leveraging our own learning so that we’re moving the work forward. I like your analogy of learning from each other the way, the way we want the tool to learn from us. Yeah, exactly, exactly. There are experts. I would, there are probably experts in any whether you’ve got 8 people in your organization, 80 or 800. There are already people who are pretty far down this rabbit hole who are experts in in in one of these tools, and we need to leverage that. We need to take advantage of their learning and and what they, what they’ve discovered. So we need leadership buy-in for this. AI culture creation, how do we, uh, I don’t know, do we need to make the case? I don’t know, maybe, maybe there’s some CEOs that, well. They, they may see the value, but they also may be fearful of, uh, the transparency, the accuracy, the ethics, the environmental sustainability. So how do we make the case that the, the benefits are gonna outweigh the, the, the costs and concerns of the CEO? You know, one of the things, one of the little cheats I have as a consultant is when I, when I’m in doubt as to how I answer somebody, I’m like, it always comes back to the mission, which is true. It always comes back to the mission. Nobody got into this work because they wanna run spreadsheets for their whole life. Well, maybe a few finance people did, but most of the people who are in nonprofit work, most of the people who are here at this conference today got into this work because they’re passionate about the work that they’re doing, because of the mission that they’re doing. So I would say to a CEO, to an executive director, you’ve got this amazing mission to accomplish, and you don’t have nearly enough people and you don’t have nearly enough money. To get everything done that you wanna get done and now we have this transformative technology, this amazing AI tool that we’re all exploring and we’re all on this journey that can help you to become more efficient, more effective, that can leverage your the talent that you have brought on to your, uh, organization to achieve your mission. So I would frame, you know, this conversation around the culture. I would always bring it back to the mission and say we have the capacity. Uh, to help more folks or to achieve more of whatever it is we’re trying to achieve, um, when we are leveraging these tools to create internal efficiencies to help us think differently, to help us troubleshoot in new ways, so I think it’s, it’s, uh, it, it’s that big picture that the CEO is or the executive director is really responsible for disseminating out. I think what’s also important on the culture piece, especially this intersection of acceptable use and the culture piece, um. Is that we not get lost in the lawyers and HR and IT, right? These are tools to help people get work done. And so, uh, in the organization. We want the focus to be on getting the work done, getting it done effectively, getting it done, uh, ethically, getting it done within our values. Our IT partners help us to make sure we’re, we’re keeping it safe, to help us understand that we’ve got consistent tools that people aren’t going rogue on us, our HR and our lawyer folks. Help us make sure again that we’re not violating policies that we’re not violating uh laws but the big picture mission, what are we trying to accomplish that’s what we need to keep our eyes on and the policies and the the the conversations that we’re having have to serve that and as we’re focusing on big picture and having this conversation with the leadership, you know, we, we may identify maybe small things we can begin with. Absolutely. Uh, I had a guest call them, you know, pilots. Let’s, let’s test. Let’s, let’s see, hopefully it’s gonna be successful. The test is gonna the, uh, H0 is gonna be proven that this does in fact work to the benefit of the mission. So we can start in small, the small steps to bring leadership along. Absolutely. And I think we can start in small steps, um, you know, both in, both in that literal sense of like pilot. Projects or someone, what you know what would happen if, uh, we, we rethought our email campaign or we did a deep dive in our email campaign leveraging AI and trying to make that more effective and more efficient. Great pilot project we could go and run with that, but it’s also small steps in, in terms of, you know, an executive director who’s at this conference goes to a ton of sessions. What can they do next Monday? What can they do in 3 days? Well, why don’t you gather together the folks. Who are already using the tools. Let’s hear how they’re using it. Let’s, let’s, let’s just have a lunch and learn and figure out where people are at. Let’s take some small steps. We don’t have to hire a trainer or a consultant. Let’s, let’s all gather together in the conference room and say, hey, how are you using these tools? Where are you finding value? Where are they wasting your time? Where are they adding value to what you’re trying to do? So the small steps is both, you know, the literal, uh, how do we launch a project or how do we do a pilot, but it’s also on the culture side. How do we open this conversation. Uh, to make sure that we understand where people are at, who should be jumping back to the policy because we’re talking about the team meeting with the team, who should be contributing to the policy. Yeah, I think, uh, uh, obviously there’s some subject matter experts, you know, if you have a, a larger organization where you’ve actually got maybe HR and development and IT you would probably want all those folks in there. If you’re a small shop, um, you may be able to develop and leverage a policy within. Uh, you know, by leveraging one or two people within the organization, leveraging AI as a tool to help you develop the policy, we’ll be talking about that. And one of the, uh, you know, one of the assets that most small organizations have that I don’t always think they take a great advantage of. Your board members, your, your board, every single person on your board is going through this exact same conversation in their organization, and they have expertise to share as well. Um, I, what I wouldn’t do, uh, personally, what I wouldn’t do is just call the lawyer and say we need a policy. Um, I think you wanna take a look at how. People are using this. I think you wanna take a look at the existing policies you already have in place. You probably have a data protection policy already in place. We may just need to modify it or we may need to clarify or do some training with the staff that says, OK, here’s our policy. Here’s how it applies to A to AI. Um, but I don’t think we wanna just make this, uh, uh, uh, a legalistic conversation. There’s a role to be played there. My brother’s a lawyer. I’m pro-laws, but, uh, but, but, but, but we don’t want that to be the focus. We want the focus to again come back to the work that people are doing to achieve the mission. You mentioned using AI to create the AI acceptable use policy. What are you gonna say about that? I think it’s a great starting point. I think this is. Uh, this is, you know, you think about any policy. I don’t care what it is. You wanna revamp your data use policies. A lot of executive directors might spend 4 hours searching the web, going to other like similar organizations. They might call their, uh, executive director friends, they might call a lawyer, they might, you know, gather 5 different drafts and then cobble together their own new tool. That’s not an uncommon way of developing a new policy. Well, why not craft a great prompt and start there. 30 seconds of, uh, of work and you’ve got maybe 80% of it in place. Take a look at that, circulate that with the team, and then when you’re, when you’re at a place where you’re like, yeah, I think this is it, then check it over with the lawyers and the board to make sure you’re, you’re in the right place. OK. Start with, uh, you are not a lawyer. Lawyer contributing to a an AI acceptable use policy. You’re you’re not a lawyer. You’re, you’re the marketing, you’re the, the whatever, whatever, whatever fundraising your social media, yeah, whatever. I think the other thing that, that, uh, you know, when you’re starting to develop these policies again where you where AI could be a real benefit in them is, um. The nuance of your values. So in other words, in that prompt, you know, if I were, if I were to prompt Chat GPT to develop a policy for me, I would probably give them a lot of con I would give it a lot of context. I would say I’m an eight person team. Our mission is to do this. Uh, we have really sensitive data from our donors. We have some federal grants, you know, kind of lay out that, and I would say, and here are, here’s our mission and here’s our. Values because I think it’s important and we can create policies that that reflect those values um and that’s part of why every polic every organization needs their own policy because we all uh we all have different values we all have different priorities and we need to make sure those are reflected in the policies. You wanna leave us with something else that uh we haven’t talked about yet that you are going to cover in your session or maybe we a little more detail than than you don’t hold back on nonprofit radio listeners. Yeah, yeah, yeah, yeah, yeah. um, I mean in terms of uh in terms of the content that I’m going to present, one of the uh foundational frameworks that I’m just gonna skirt by but I would recommend as a resource to Uh, to the listeners, it was created a couple of years ago by the folks at fundraising.AI. They have a comprehensive acceptable use policy. It’s got about 11 different elements to it. Um, it includes just about everything you could imagine, um, as, and, and the reason I think it’s so valuable is not that every organization needs 11 pages of content for their acceptable use policy. But it’s a great thought experiment. It kinda walks you through, have you thought about this? Have you thought about that piece? Have you thought about this particular piece? And so, um, I, I often, and it’s included in my presentation, I hold that up as sort of the, this is, this is the full. You know, Cadillac version, this is, this is the high end that you would, that you may someday achieve and then for our session we’re gonna dig into kind of the, the 1st 4 or 5 that you need to tackle. All right, all right, the fundraising. AI, that’s the, the resource, the culture and the uh and the plan. Absolutely. All right. That’s Eric, Eric Mulho, founder at Boon Partners, BON Partners. Eric, thank you very much for sharing. Thanks, Tony. Appreciate it. It’s been my pleasure. And thank you for being with Tony Martignetti nonprofit radio coverage of the 202026 nonprofit Technology conference. Next week, more from 26 NTC with cybersecurity on a shoestring, and disaster recovery and incident response for accidental techies. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for October 6, 2025: Your AI Brand Footprint

 

George Weiner: Your AI Brand Footprint

What is this thing, why should you care and what can you do to improve it? George Weiner returns to acquaint you with his company’s study of how Artificial Intelligence will influence giving in Q4. Then he explains the implications of the research, including that last year’s content strategy is obsolete. He also brings tactics for you and your content to get the recognition you deserve from Google Gemini, ChatGPT and their colleagues. George is Chief Whaler at Whole Whale.

 

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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host, and I’m the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d suffer the embarrassment of Onicotrophia if you nailed me with the idea that you missed this week’s show. Here’s our associate producer Kate, to give you the highlights. Hey Tony, here’s what’s up. Your AI brand footprint. What is this thing? Why should you care? And what can you do to improve it? George Weiner returns to acquaint you with his company’s study of how artificial intelligence will influence giving in Q4. Then, he explains the implications of the research, including that last year’s content strategy is obsolete. He also brings tactics for you and your content to get the recognition you deserve from Google Gemini, Chat GBT and their colleagues. George is chief whaler at Whole Whale. On Tony’s take 2. Hails from the gym If she can do it. Here is your AI brand footprint. It’s a pleasure to welcome back George Weiner. In 2010, he founded Whole Whale, a top 100 nonprofit focused digital agency supporting analytics, advertising, AI capacity, and digital fundraising. George is chief whaler. He’s also the co-founder of Power Poetry, the largest teen poetry platform in the US, a safe, creative, free home to over 1 million poets, and CTOs for good. A group of tech leaders at nonprofits that delivers social impact primarily through technology and digital strategy. You’ll find whole whale at wholewhale.com. You’ll find George on LinkedIn, where he is very active. Welcome back to nonprofit Radio, George Weiner. I’m, uh, I feel like we haven’t learned a lesson. You keep having me on. I’m honored every time I get the invite. I was like, wow, I didn’t mess this up. Thank you. Yes, no, you, you’re, you’re, you’ve earned a repeat, repeat appearances, absolutely. Um, you know, I, so I was happy to, uh, read the bio that you provided, but I don’t, I don’t think it captures. I don’t, I don’t, it’s not the bio that I would write if I were you, because, you know, you have this enormous tech background that you do go on, the bio does go on, which I did not mention that you were chief technology officer, I believe it was for 7 years at dosomething.org, which is enormous, enormous, turned into the enormous data capturing. And uh uh assistance for activating young folks, that’s enormous, but I would, so that they’re not that that that is to be minimized, but I still don’t feel like this all captures. I mean, you’re, you’re the, you’re a tech guy who understands it, explains it, uh, simply talk about like, I mean, you, you get in the weeds of tech. I mean, you’re like a coder. You write, you write lines of code. I do, I have, I’ve come in and out of it, interestingly, I used to be very actually like in the technical writing code and then I hired people smarter than me to write much better code and then I came in and out a lot of data, analytics, advertising. I love learning, I love understanding and then. Helping nonprofits find the angle, right? Like how do we leverage this thing? I’ve I’ve studied the whole book, just read page 17 and do it this way is what I love kind of getting at and recently I’m very heavy into coding again, but frankly with AI assistance um and and building up calls writer.AI, which is a great customized platform for nonprofits creating, um, creating AI generated content and I do it in as safe a way as possible. Exactly. Uh, yeah, so that’s kind of what I wanted to, uh, I’m glad that you, you mentioned. I wanted to get to a little bit, Cowriter.AI, a proprietary. Whole well created. Is that right? right? Yes, I, yeah, that, that guy, that’s the coding that I was referring to. Maybe you hired smarter coders to do better at it than than your initial cuts, but, uh, which. Nonprofits can use and train. Cautiously on their own, have the, have the model trained cautiously using their own content. Exactly, yeah, for you, not on you in the sense that we build it so that there is a central source of truth that is stored and protected for you that can then be pointed at any model and then custom built prompts and guidance based on what your team needs to do today, and we delete every chat every quarter and pay for carbon offsets on all of the queries uh that are conducted to try to at least approach carbon neutral as. Uh, difficult as that calculation is. Well, I admire the attempt. Um, you’re also a whole well certified B Corp, so you’re, you’re, you’re committed not only to the environment, but also to the, uh, to the causes of, of, of social impact. We’re trying. I think I’m really excited though about the upside of AI while still like having my little Tony voice in the side of my ear being like, Well, but what about, what about like this, it’s gonna steal the content here, it’s gonna cause this, and I feel like this um AI study that caught your eye sort of like really walks down this tiny tightrope of I’m excited, but also I, there is caution to be had for some of the insights we found. OK, we’ll, we’ll get to some of those, but I’m glad that Tony voice, um, accompanies, I’m not gonna say haunts you, accompanies you. The Tony voice accompanies you because I do have my concerns which I’ve, I’ve shared with Beth Kantor and Amy Sample Ward and then you, um, so listeners are acquainted with my. Uh, skepticism, concerns about the, uh, the, the widespread adoption of artificial intelligence and, uh, large language models, so. I’m glad my voice is accompanying you. Yeah, and I like, I like the, the, it’s like respectful challenging too when you come at it. I think there’s some folks that shut down arguments and be like, you’re wrong, I’m right, you’re like, you have this very like clever way of getting in my head on, you know, the edge cases that come up and I’m like, damn it, how am I gonna answer this for uh for for this type of argument and it’s important. OK, thank you. I’m glad. right. Um, the AI brand footprint. Uh, you study? Because uh you’re concerned that uh AI is gonna have an enormous influence over giving decisions in the 4th quarter that we are now in, right? AI. AI’s influence on giving. See, my questions are so you can’t even, where’s the question? The guy talked so long. I, I, where’s the kernel of the question? Yeah, you’re concerned about the, the artificial intelligence’s influence on our millions of giving decisions this, this, these 3 months. It is going to be an unprecedented influence for AI on philanthropy, and that is maybe a hyperbolic way, an excitable way of saying that AI continues to grow in its answering of questions we have. And as that happens, one of the questions that comes up in Q4 is what are the best animal nonprofits I should give to? What are the best ways to support mental health and youth for charities I should donate to? Where should I give for the most effective cancer fundraising efficacy fill in the blank of your cause? Those questions are going to be answered. In the millions of numbers controlling billions of dollars. I thought it was worthwhile to take a quick look at. The data behind that. OK, so you looked at 6 different Large language models. I’ll let you name them. I have them listed here. Oh you want me to name them? No, no, no, I can go through it. It’s like a lot of technical, um, but I know there are some, some geeks among us and so here was our methodology. Um, we looked at 12 different cause areas and then for each of those areas, we chose 10 sort of iterations on the types of questions. A potential donor might make alongside those. OK, the next step is where should we test this? Should you just choose one model in the corner of the room? No, anything worth doing is worth overdoing, as I like to say. So we looked at 6 major models that kind of comprise the landscape as we see it, Gemini, OpenAI, and Tropic, meta Grok just in case, and um, you know. From there and also sorry, perplexity and from there we then literally send requests to all of them multiple times, get their responses back, and then analyze them. There’s a number of reasons for doing this, but on one level, we also have to understand this is a probability. It isn’t like Google search rank where I can definitively say you’re #3, you’re number 1 like. That’s not how this works. It’s like rolling dice each time, but when you roll dice enough times, you get that little nice little bump, the Gaussian distribution of a lot of things here and then out toward the sides less and less. I wanted to understand a bit more about the distribution of nonprofits being recommended in each of those areas across those models. How many flags of jargon am I gonna get thrown at me right now? No, that’s OK. No, you’re all right. Um, I do want to clarify, Gemini is the Google, uh, the Google product, uh, just to make that clear for folks, uh, and Anthropic, uh, is named Claude. I don’t know if folks might know that it’s Claude or Anthropic. OK, the other ones I think people are familiar with X is Grok, etc. um. OK, no, no, you’re OK, jargon jail. I’m, I’m listening. Uh, I’m, I just don’t wanna go to jail too. I’ll let you know. I’ll let you know. All right, so that’s a lot of questions because you 12 cause areas times 10 questions, different iterations of questions times 6. So 12 times 10 times 6 isn’t that something like 720 or so? Different over 700, but more importantly, like we’re talking about millions of words being analyzed by the end of the day because each of those prompts comes back with a bunch of texts that we then have to parse. Uh, and then from there what we did is we have to figure out like, all right, you know, what is the there there in this prompt and we began to go by counting the number of mentions of unique nonprofits as well as sources of influence. What does that mean? It means a lot because who did the AI point to as, who according to whom is this charity? Verified quality of donation. This is how we get to our first action step because there are some very clear, clearly prominently mentioned influencers that because see this is the value, uh, it’s more than, you know what, we’re not even gonna talk about who was the top named mental health cha or or the most common named animal welfare charity. We’re not gonna do that because I don’t think that’s where the value lies. The value lies in recognizing. Now see, I’m trainable, George. I’m trainable. Uh 63, but I’m still trainable. The, I think the value in this study is, is the, the threshold recognition that artificial intelligence is Capturing you, it cares about your work and, and what does, how does it learn about your work? What does it learn about your work? What does it say about your work when people ask either specifically about your charity or generally in your cause area or any other, any other reason you might show up in a, in a, in a search result? AI cares about. AI is paying attention to, and I don’t know, cares about is maybe a little overstatement, but AI is paying attention to you, to your work. OK, so let’s go to our, uh, our, our first, our first real, real takeaway, the influencers. I’ll let you name name the most common influencers that nonprofits have got to be, if they wanna be, if they wanna be thought of well by by these large language models, they need to be. Uh, um, approved by or have high standing with, who were these influencers? Yeah, I, I think this is an interesting way to answer this question is actually to give you a section of one of the responses from one of the prompts from one of the models, and I just want you to consider the implications and the prompt I gave this model, and this was a Gemini model was where to give for animal organizations like it’s kind of disfluent and sort of how I put it together, but where do I give is the central question I asked. And there’s one prompt that came back. It said before donating, always do a little research. Charity watchdog sites, these sites evaluate charities and efficiency and program spending. Charity Navigator, GuideStar, now Canada and BBB Wise Giving. Check their websites for their mission statements and how they use donations, local reputations, and finally, financial efficiency. A good rule of thumb is at least 70% to 80% of their budget should should go directly to program, not administrative costs or fundraising. You’re right. That’s instructive. All right, so that, that’s a pretty, that’s a, that’s quite a good answer. I like that answer. Yeah, I think unpacking it sometimes though is that what you’re hearing are, it is not going to primary source, it is going to evaluation platforms, your charity navigator, your guide star, your BBBY Giving Alliance, those public profiles matter more than ever. They mattered before, but they matter in your mind. You’re like, oh, you know, like a donor’s gonna like do some research and go check it out there, like, no, no, no, no, no, this is being baked in. Up front, before someone even finds you, they’re finding what other people think of you on these sites and others. It’s different. Huge takeaway, huge takeaway. um Give Well was another one that was named another influencer, yeah, no, but you were, you were quoting from 11 prompt out of that one response out of 1700. So, um, OK, Charity Navigator, uh, guide star, which is now Candid, Better Business Bureau, Wise Giving Alliance, Give well. Take away number one, you, you’ve, you’ve got to be thought of well, you’ve got to be well ranked. Not, not quite for the reasons. I mean, the, so, I mean, George, the reasons that we thought they were important still exist. There are still people who, uh, my dad before he died used to get the Better Business Bureau, Wise Giving Alliance printed guide. And he would check, check to see if uh a charity that sent him mail was listed in the printed guide. So I’m not sure people are using the printed guide too often anymore, but They, they are looking, the people who do go to your site are looking for those little, those little badges, the, uh, the, the high ranking badge, the platinum for Charity Navigator, etc. But now, even more so. The large language models are using the influencers, like you said, George, the 2nd order. Recommendation or, or, or evaluation sites, not recommendation, evaluation sites. In their, in their, in their responses. Yeah, and those types of giving guides, third party validation, there’s a lot to unpack there, but it’s not just, hey, let’s update our website, it’s go there. Another sort of nuance here were um mentions of GoFundMe. I was kind of curious when I was looking through the data of like, alright, how much of this is gonna be like. Find individuals and go that route and what we found was based on the mentions of GoFundMe and the request of like how do I help let’s say um youth mental health or poverty issues, right? Where should I go, how should I help? Like it’s an open ended question on purpose. We, we did want organizations we wanted what is it and how is it advising and for GoFundMe mentions actually, uh, 70% of those mentions came from Grok. So in the land of Grok, which is Twitter, which is X, which is Elon Musk, just to get all of the bingo cards there. It is disproportionately recommending to go to GoFundMe. It also recommended charities, mind you, but I found that interesting. Part of that is in the training set and part of that is in the sort of, you know, we do our own homework but to a bizarre degree in there. So, so Grok was looking at the, the frequency of GoFundMe campaigns for charities as a way of determining whether they were a good place to give. They first off, are meant we are meant, we are analyzing its responses across all of those causes, right? Every single cause, every single chance. So across all of those tested areas, we were seeing that it just surfaced that the user should go find and look. For someone in that cause area to donate to on GoFundMe as a point of helping that particular cause. Why that happens, you can speculate, but actually, you know, it’s training data set. There’s a lot of people that go on to X saying, hey, I need money for this, go, you know, fund me and GoFundMe, and that type of link and that type of cause might be overweighted, plus potentially an underlying, um, frankly baked in mistrust of institutional organizations. That’s a bias. Grok Grok had a, had a bias for GoFundMe campaigns. They all have a bias. Right, let’s talk about some of the biases, yeah, because, because this gets to what The large language models think of your nonprofit in the, in, in some of these biases, and then, of course, we’re gonna talk about what to do, how can you Enhance your AI brand footprint. In, in light of what we’re learning from the survey. So let’s talk about some of these biases like size, the, the, the ones that I, the ones that I saw, the, the, the results, these were. I don’t know, maybe not. 100%, but these were very large charities. They had large digital footprints. Yeah, in in most of the cases where we then do a sort of top 10 breakdown, we have a like a herding effect where it is the the larger, more well-knowns, uh, are at the top, you know, you look at the environment we end up with, uh, just using that as one example, the environmental mentions by model like on Gemini, the top two are environmental defense fund and the Nature Conservancy. And then on Anthropic, which is Claude, World Wildlife Fund comes up first, and the Nature Conservancy, Nature Conservancy wins on Open AI uh on Grok, World Wildlife Fund wins on Perplexity, the Nature Conservancy wins. So you see, it’s like the sort of jockeying, but those are massive organizations and you have to go down pretty far to you get to something like an Earth justice or Oceana or um. I’m trying to find like Arbor Bay Foundation, which is just not small, uh, defenders of wildlife, you know, coming in at the tail. Those aren’t the household names. Nature Nature Conservancy, World Wildlife, or well, yeah, um. All right, what other, so size, so, so our listeners here are in small and mid-size nonprofits. They are likely not in any of the environmental causes you just named specifically, and they are very likely not in any of the biggest names in any of the 12 cause areas that that you evaluated, but. I hasten to add there are things you can do. We’re gonna get there we’re gonna get there it’s coming. The fear not, as Grandpa Martin Eti used to say. Nunjawari In his, in his New Jersey Italian accent, Nunjawari, there are things you can do. It’s time for Tony’s take too. Thank you, Kate. I have a new tales from the gym. There’s a woman who’s been coming to the last. 3 classes, uh, that I take every Tuesday morning. It’s the only class I take each week, just, I just go to this one class. And she’s, uh, she’s quite active, she does, it’s an aerobics class, she’s does all the weights, she does most of the moves, you know, like we’re stepping back and forth or side to side, things like that. She’s, um, she moves pretty well. I, I, I have my eyes on her because uh she stands right in front of me all three times. She’s been right in front of me in class. And the thing is, you know, she, she’s got all this activity for the hour long class. But she’s on supplemental oxygen. She’s got a tank down next to her and the tube and the cannula in her nose, the whole class. So there’s some things she can’t do like she can’t step too far forward or back or side to side because the tube isn’t that long, but she moves enough and she keeps up. You know, like, yeah, I can’t help but see her. You know that just makes me think, I mean, if the woman with supplemental oxygen. Stays energetic through this hour-long aerobics class. Anybody, almost anybody could be working out. There, of course, there are people that are. More compromised than just supplemental oxygen, but. You know, anybody who’s not on, on oxygen, uh, we all could be working out to some degree if if this woman can do it. So she’s, she’s, um, pretty amazing, pretty, uh, uplifting and encouraging. That’s another tale from the gym. That stories take two. Kate I don’t know if you follow like gym, TikTok or anything on like Facebook or Instagram, but now I’m seeing a lot of fitness instructors coming up with different um workouts that are seated for people with maybe mobility issues or any sitting down um disabilities. Um, but that’s great that she can get up and do it and enjoy it and still be active with something that’s probably heavy, you know, to carry around. Yeah, well, the tank is, but it lays on the floor. Yeah, I, I haven’t seen any of that on TikTok or Facebook or online, but I, I have seen chair yoga. Which is, that’s for older folks who do have mobility issues. Balance, you know, balance could be an issue. Uh, there is chair yoga out there. We might, I don’t know if we do a chair yoga class in my little beach town, Emerald Isle, but I, I’ve seen chair yoga. But yeah, the woman is, um, is greatly uplifting. Yeah, she’s uh. She’s moving. It’s awesome. We’ve got Boku butt loads more time. Here’s the rest of your AI brand footprint with George Weiner. Other biases, what, what other biases did you find in our uh Our large language model friends. Our large language model friends, this kind of surprised me. I don’t know if you can classify it as a bias, but it kind of getting back to the herding effect, but in the number of charities mentioned, like the unique number of charities mentioned really surprised me between the cause areas that we go between. So something like the environment or poverty, there was a range like unique nonprofits mentioned across all of our sampling of 127. OK, I then go to something like cancer. And there’s a 30 organization spread that is massive. I was shocked. I was like, shouldn’t they all just probabilistically find a large number of things? There’s extreme herding in certain cause areas and action step that you might use here is actually do this type of research for your own backyard. Abstract, pull back and say what kind of question might somebody who’s caring about my cause area and my locality put in to find the most effective, best run, greatest places to give for X, and see who shows up, but remember you want to do this on a like incognito, not influenced by your own GPT if you are paying for it, I’ve trained it, you want to actually have it from a cold start. That isn’t biased by your bias and your information because then you’ll be like, obviously you’re the best mirror mirror on the wall, like, hold on. So does that mean you shouldn’t even do it from your your nonprofit, your your office browser? Is anything that’s passing in information to it, like geographic is fine, but I would say any other things that are passing information are essentially tainting it and tilting it toward something that’s more relevant to you when in fact, You want something that is better reflective of the underlying biases and approaches of that model to sort of explore it. We actually use direct to the API calls so we know exactly what information we gave it and exactly what we got back and could kind of like clean out the clutter, so to speak, of any customization going on or cache information or browser um influencer. Here’s a tip. Actually, no, here’s a very, very hard tip, and you’re like, I don’t know where to start. I want you to go to the site open router.AI. And that will let you just mess with whatever model you want and see what happens with you getting full control over the data that are being sent. Router. What does this do? Just look for router. Yeah, yeah, yeah. OK. All right, so that’s a, are you saying that’s like a safe place that that’s it’s less likely to be tainted. It will let you test different models side by side in a way that is safe in this land and gives you control over more of the variables and it’s really like kind of elegant for side by side comparisons. OK, OK, very good. All right. Um, All right, so Let’s move to, um, you know, what, what small and mid-size shops can do. Now, part of what they can do is what you are doing at whole well with AI brand footprint. Which I am helping you to do. I am propagating this for you. So explain what I, go ahead, you flesh out what I just said that I know you’re doing that we are helping you with. Uh, by the way, thank you for reinforcing AI brand footprint. Why we keep using this term is because it is a concept that we created at Wholeal to explain what’s going on when you’re discussing this ecosystem of information that AI is talking about and representing your brand on. You’re not getting a lot of data about it. But you know it’s happening. You’re starting to hear maybe somebody in development department be like, you know, they heard about us from, uh, they said from chat and it’s like, oh, that’s interesting. There’s a whole ecosystem out there and we’re just sort of, uh, scratching the surface of it with this study, but you should begin to care about what that footprint looks like, what’s influencing it, how big it is, if it is growing, or if it is shrinking. Why I am focusing on and why I love the fact that we’ve mentioned it like 17 times now is because we are trying to put this concept out there, imbue it with meaning and connect it to us so that when, not if, and it already happened. That Google overviews, that’s the little AI answering when we do Google searches, talks about this concept. It attributes it to us, it surrounds it with our lengths and our language rather than literally stealing it and just throwing it into the soup that is the overall. Uh, you know, word salad of the AI systems. So to pull back, how do you imbue with meaning, own concepts and encourage attribution? There are some number of tactics, but that is the game we are currently playing and laughing about as our inside joke here. Exactly. So we’re not gonna leave. Nonprofit radio listeners, you know, wondering what are some of these tactics? How can you Create something around your work that’s unique, will be attributed to you when, as you said, when not if the, the, the large language models find it. How do you How do you identify all this, bring this all back to you and your site, your work? Because you’re doing this is exactly what whole whale is doing with AI brand footprint. There I said it again for you. It’s gonna be in the, it’s gonna be in the transcript. It’s gonna probably be in the show note. This what, what, what tactics can we all learn from what you’re doing at whole well? So the content that we used to write for AI engine, for for SEO search engine optimization is dying. The idea that all I have to do is answer a question accurately and I’ll get credit is dead, because also if you realize that the AI could answer the same FAQ question, generic, hey, how many. Uh, how many ounces are in this amount of thing like that information has been commoditized and will no longer bring you traffic. Your 10 facts about this issue is not going to work anymore. What will work are first party data. What kind of information can you bring to bear on this topic? Have you surveyed your audience? Another way to think about it is according to whom? Is there a testimonial, a statement that can be attributed to the CEO, to the founder, to the stakeholder who received the service, because when AI comes and summarizes and takes that content, it actually is sensitive to uh trademarks, first party data attributes. and saying, oh, according to the local animal shelter or youth center leader that this is the thing you’re like, oh, that’s tied and anchored now to something that the AI will respect. I think there’s a lot to unpack in there, but hopefully you begin to see the nuance. This is all about optimizing content. For the, the AI tools, right? You’re, you’re, is that, or this is a subset of optimization. It’s a way to make sure AI respects the source attributable to the content it has scraped and taken from the site. More and more we’re going to see increased traffic from these AI bots that are coming to, you know, answer somebody else’s question and maybe they show where that information came from and maybe they didn’t. And in doing that, these are the initial phase of tactics when you create your content and also, frankly, it’s putting The human back in the content, like the stuff I think we may look back at writing of uh the how to like tie your shoe content like because it gets traffic was not that relevant to our organization like the, you know, 15 cutest cats to promote our thing really was only getting people on a very high level to maybe browse through our site. So this is hopefully return to real content. OK, but that had value. Um, the, you know, the 15 cutest cats. All right, well, well, let me take a look at this shelter. Maybe this is a, if it’s, if it’s a local place, maybe, uh, maybe I’m looking to adopt, maybe I’m looking for a place to volunteer or obviously maybe give, so that, I mean, as, as a, as the beginning of a pipeline. That had value. It probably still does have, it does still have value, but what, you know, what you and I are focused on is the, the AI. Evaluation of your work. And from that perspective, the 15 cutest cats. Not valuable. It won’t drive attention. I mean, we are still humans here. This is where Tony voice is like on your shoulder. No joke, like cats. OK, OK. However, the fact, the nuance, the difference here is that you won’t get the attention you used to for that article. It used to drive attention. Without attention, you’re not gonna get the 1% of those people sticking around and giving you their email, of which 1 out of 10 makes a donation. That flow of traffic has been severed and is in the process of being severed, and you can see this action step. Look at your organic traffic year over year. It is at best flat if not going down. Even the smartest folks playing the game are publicly saying we’re in trouble when it comes to organic traffic. So that game is like, we’re on the decline. Uh, to come back, does that make sense? Yeah, yeah, it does. Um, that is, that’s what I’m talking about, it’s a source of organic traffic. But I’ll play the cute cat game if you want. So let’s say I’m sitting there and I’ve got like a a cat shelter, like, OK, uh, how could I turn this into something quotable, something from, uh, AI won’t steal or if they do, they’ll attribute it to me. Well, maybe back to QAs, I could actually do a study of over the past quarter actually. 70% of the cutest cats, based on my cuteness score versus ugly, cute or ugly, were adopted, yet 90% of ugly cats don’t get adopted. And suddenly I’ve got first party data that you collected, you surveyed, you did it is wildly interesting because I’m like, what’s an ugly cat, right? And now you’re playing the game because when AI comes it’s like according to the Long Island local cat shelter, ugly cats don’t get adopted at a rate of 90%. That’s right, that’s a very great. OK, OK, that’s an excellent example. of, of this, the tactic that we’re talking about. Please, if you go out there and do an ugly cat survey on a rate of adoption, please send it to me cause I think I’d be curious. What’s an ugly cat is the greatest question. You could you could use AI to make the determination so that way it would save you from the whole like internet fallout like according to this AI and how cute is this cat from 1 to 10? You can blame it on AI. OK, you, you mentioned some other things, uh, testimonials, quotes from the CEO, you know, all again, all it’s first party attributable to you, so, so then in and I’m gonna use Google too because that’s the, the primary search engine that people use. So in that Google summary. Powered by Gemini, right? This is all Gemini results that we get when we see the Google doesn’t say AI summary or something like AI overview AI mode. They’ll change it next week, so fine. It’s Gemini. It’s, it’s Gemini, correct. That’s the underlying model you’re correct. So we, we want to get attribution. I mean we wanted to say from whole whale from the Long Island cat shelter. Correct. You wanna be the authority that pops up on the side so you do in fact get a potential click and brand impression associated with the topic of someone saying like uh why do ugly cats not get adopted? Where do we put these testimonials in quotes? They’re basically embedded on your site, right, writing your content, right in line, um, you can use quote tags, you can use uh what’s called schema markup to make sure that when the AI is reading it. Uh, it is more quickly attributable, and in those testimonials, like you can just also just make up quotes like I now have to come up with some sort of clever thing to say, and I think for the AI study, I literally put in there I was like I have to come up with something. So I was like, alright, this season, AI will determine giving more than any other in history, like it’s a little. Over the top and like a pretty safe statement but I said it, I quoted it, I shoved it in with a quote tag inside of there and now that’s one of those attributing factors. There’s another big thing I wanna touch on, but I wanna make sure that makes sense. Uh, it does, but all right, so remember your big thing, but you are in jargon jail for scheme, you are in jargon jail for schema markup. I’m gonna bend up there somehow. Uh, the schema markup is, uh, little HTML tags in there, so behind the scenes, like if I want to make something bold, I put a little B tag on it. Every P tag has that little spacing. H one tags make it at the top header. This is just another one of those types of tags in the system that the machines read and understand more quickly what’s about to come and what lives between the open and close of that tag. OK, very good. All right, you’re out of jargon jail and listeners, the, the person who does your website will know exactly what we’re talking about. This is HTML. AI will know what you’re talking about if you literally, this is an amazing thing. Like your expert is the say, hey, teach me what I need to know about Schema. What, what would I need for schema markup of this page? You can ask AI and it is you’re ready to go developer on that front. OK. The This is the thing that these are the things that concern me. This is where we get into creativity conversations. What was your other big point? The other big point is something that has dawned on me and it kind of, uh, it sucks, technical term, because I’ve realized a lot of my writing is being. Commoditized and is not going to be found by people, it’s going to be summarized. And what I realized is where do we go to be uniquely human, where do we go for trusted information and more and more it’s going to be, I think in audio and video, video that is harder to fake, not impossible, but much more unique, a little bit more messy and so for your tentpole content, your main focused content. You have to have a video associated with it for a number of reasons, including the fact that YouTube is the #2 search engine, including the fact that people are now going to say like, I get that all this text I’m looking at is all like AI driven. I want to hear a human say it cause at least that human had to read it before saying it and letting those words out of their mouths. And third, because it is also showing up very, very clearly in those AI overviews right below, they’re giving video answers to the textual answer that AI gives and then they are having the good old fashioned links which are going to go the way of the yellow pages, I think. So we’re talking about side by side content. Part 111 part is for the humans and the other is for, is for the AI models on our site, you’re talking about videos, videos for the humans, mostly, although AI I understand the, the AI summaries are they’re, they’re finding the video and, and promoting those for you if they’re on point. But then there’s the also, but there’s the, there’s the AI. Needed content like side by side. We’re not talking about having to, I mean. Yeah, I, I, I, isn’t that what we’re talking about? 22 different levels of content, one for, one for the machine and one for the, for the humans who do come to your site. I’m beginning to believe that we’re probably headed toward the, the text of your site is more of like a database for AI to reference and so what is it that you’re going to create that is uniquely human communicating in that way is going to be video. For now, uh, because that, you know, is, it is also getting the lift on these other platforms. It is showing your brand, your people, and your message in your words as opposed to AI summarization of its spit back out in text, sometimes it’s attributed to you, sometimes it’s not. There’s no way to sort of like just sort of like stealing video the same way you do text. So I’m really Emphasizing and have been for a while the library of content that rides alongside my written content, which you know I try a little hard out on but I, you know, make no illusion that AI isn’t literally copying it and shoving it into its system and answering the questions that used to drive attention for us. So how do I play this game? I look at the data, I look at, right, it seems that it’s still on YouTube searching. I can embed it on my page so I increase engagement on my page when people do in fact go there, which is a positive signal in the land of the Google and old SEO and current. So it is a way to think about when we’re talking about your AI brand footprint, it’s a sort of adjacent because of the way Google is showing it and the way that everyone else also copies Google, so like in perplexity, which is a. Kind of Google competitor, I think for AI based um discovery of information and searching. Um, they are all sort of playing this game of amending and appending the relevant videos they find to that topic. OK, this is um. Uh, to me, this is as revolutionary as when back when we were saying you need to have a website. Yeah, this is a big phase shift. This is the yellow pages to website shift. I I don’t make that out of just sort of a throwaway statement. It is a big change and we’re in the middle of it. And so that is also one of those reasons I try to uh rant as much as possible, but wake people up to the type of content you’re about to create. You got a content calendar. Alright, we’re gonna map out 2026 and here are the like. 36 articles we’re gonna write, I’m like, take a beat because I think if you continue to write the way you used to and create content the way you used to, you are um. You’re creating another listing on the Yellow Pages. I don’t want folks wasting their time in that way. And also this should not be a surprise, but if you are using AI to write all of your content, why do you think AI is going to surface what it already wrote or what it can already answer? On your website, it is, you know, you don’t have to think that hard to be like, oh wait a minute, the hundreds of millions of people, like 10% of the adult human population on this current planet we are on uses AI to answer these questions like they’re, you know, you’re disintermediating yourself, you’re removing yourself when you simply press copy and paste from AI and by the way, people can tell when you’ve written it in a lazy way. Oh, that’s huge. That see you I wanted to, I, I. You were, you were given like a perfect summary. I thought, oh, this is a good place to end. I’ll just say that’s George Weiner, Keith Whaler and I’m out. Then you opened up, yeah, but then you opened up and, and by the way, um, you’re, you know, people can tell, yes, yes, uh, we’re still human here. And I don’t know. I, I’m not, I’m not saying that I’ve spotted every bit of artificially and artificially developed content that’s ever come across my screens. I’m not saying that, but. There is a feel of fakeness. To artificially generated. Paragraphs Yeah, it, you know what’s interesting? The human’s ability to do pattern recognition is tremendous. It’s, it’s unbelievable what we’re able to tune our attention to and what our brain simply learns behind the scenes, like we can now smell an AI generated image of it. We can smell the AI generated text, maybe it’s the vivacity, maybe it’s the uh unusually accurate cadence of number of words per sentence. There is something that you pick up and we are all collectively building. This ability to see it and maybe I’ll take a step back if you don’t believe me in our amazing pattern recognition. I want you to think in your mind of a stock photo of the following successful business person shaking hands and you’re like, it’s like you could smell it. It’s just the way it’s image focused cropped and it’s just generic humans doing business thing. The same way you can spot stock, we can now and are building that muscle, that pattern recognition for AI slop, work slop, whatever category of a bunch of AI generated texts, which is why it’s also fun talking about this new phase of like putting the human back in, how do you do that with video? How do you do that with testimonials, how do you do that with actual first party data? Like, I used to waste tons of time writing like very, very long articles and thinking and researching. But like Google searching and pulling back information, instead, I threw all that away. I spent all of my time doing this AI study to be like, I, I get to like geek out on this topic, go way deep. And then put that out instead, so like you’re just channeling your energy of creation in a different vector. I think your uh ability to spot stock photos analogy is is is spot on too. All right. That’s I think that’s very valuable, George. Well, we were here to make sure your audience didn’t walk away with panic. I feel like a lot of conversations go to this like hand wringing, what do we do next? So you have some takeaways. You got a lot of tactics. Uh, let’s let’s give one more shout out AI. That’s the research that’s the proprietary first person data that you’ll find at wholewhale.com. Go, just give him a break. Give him, give him some organic traffic. Just go to wholewhale.com. Don’t, don’t not click through from anywhere, just, just type in Wholewhale.com and go. Do it for George. Let’s see, let’s see if he gets a burst in, uh, in, in the month of October. And you’ll find George at uh on LinkedIn. He and I are very active there together, uh, just, you know, valuable content, George, then valuable, valuable ideas here. Thanks very much for sharing all this. Uh, thanks for giving it a larger audience. Next week, HR for non-HR professionals. OK, that, that, uh, that was supposed to have been this week, but George Weiner came in and he’s related to 4th quarter. So that’s why I squeezed him in because it’s the first show of the 4th quarter. So that’s the explanation, uh, ordinarily I would blame the associate producer, but this time, just this time, uh, it was, it was my own, my own. Uh, I would say rather savvy decision, but it was my decision, however you might characterize the decision, I made it. The savvy decision. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for September 22, 2025: The State Of The Sector (Beginning With AI)

 

Gene Takagi & Amy Sample Ward: The State Of The Sector (Beginning With AI)

This year, any conversation about the nonprofit sector finds its way to Artificial Intelligence. So we start there, with our contributors Gene Takagi on legal and Amy Sample Ward on technology. Amy is concerned about our lack of security readiness and shares their Top 5 security must-haves. Gene explains your board’s duties around tech, budgeting and planning. They both see resilience as critical. Plus, a ton more. Gene is principal attorney at NEO Law Group and Amy is the CEO of NTEN.

Gene Takagi

Amy Sample Ward

 

 

 

 

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Hello, and my voice cracked. Welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d suffer the effects of chondrodermatitis, nodularis helicus. If I heard that you missed this week’s show. Here’s our associate producer Kate with what’s on the menu. Hello Tony. I hope it’s so funny. It’s that voice cracks like I’m 14. Hey, Tony, I hope our listeners are hungry. The state of the sector, beginning with AI. This year, any conversation about the nonprofit sector finds its way to artificial intelligence. So we start there with our contributors Gene Takagi on legal and Amy Sample Ward on technology. Amy is concerned about our lack of security readiness and shares their top five security must-haves. Gan explains your board’s duties around tech, budgeting and planning. They both see resilience as critical, plus a ton more. Jean is principal attorney at Neo Law Group, and Amy is the CEO of N10. On Tony’s take two. Tales from the gym. The cure for dry eyes. Here is the state of the sector, beginning with AI. It’s a pleasure to welcome back Gene Takagi and Amy Sample Ward, our contributors to nonprofit radio. Gene is our legal contributor and principal of NEO, the nonprofit and exempt organizations law group in San Francisco. He edits that wildly popular nonprofit law blog.com. The firm is at neolawgroup.com and he’s at GTech. Amy Sample Ward is our technology contributor and CEO of N10. They were awarded a 2023 Bosch Foundation fellowship and their most recent co-authored book is The Tech That Comes Next, about equity and inclusiveness in technology development. You’ll find them on Blue Sky as Amy sampleward, aptly named. Welcome. Good to see you both. Gene, Amy, welcome back. Good to see you both as well. I actually got to see Gene in person this week, which was a real treat. But your faces coming through the internet. Where? Where? In DC in a in a meeting. Oh, cool. Yeah, it was wonderful to see Amy and hear a little bit more about her family and learn, learn about things going on. um, and great to see you too, Tony. Thank you. Last time we were together was the 50th. That’s right. Yes. All right, um. So Amy You have been, uh, you have lots of conversations with funders, intermediaries, nonprofits, uh, I’d like to start with you just. What are folks talking about? Yeah, I think there’s A lot of desire for thoughtful conversation across the sector right now and, and over, you know, the last handful of months and I’m sure the months to come. And that desire for thoughtful conversation is trying to be held in a time where things feel rapidly unraveling, you know, and A few, I think patterns have been coming up at least in the versions of conversations that I’m, I’m in, whether those are, you know, 1 to 1 with other intermediary organizations, capacity building organizations, um, nonprofit service groups or, or even philanthropy serving organizations or with funders themselves, and they’re, of course, different. You know, flavors of the same dish maybe, but I think everyone really wants to hear and help and It feels like there’s not that much help happening. Um, I think when you talk to funders are presume you’re talking about. How does that go? Like you you should be funding technology, you should be funding capacity building, you should be funding. that are advocating for things or yeah, I mean, part of what sees as our kind of theory of change in the way that we make impact is of course and directly supporting nonprofit staff through training but also shifting the conditions in which all of us are doing this work. Right, so asking funders to fund adequately for the technology and data that is needed to, to deliver the programs, their funding right is part of that or, or all kinds of other advocacy, um, big, big a little a, you know, influencing thropy, and they, and I, I have to do, so they take these meetings like they don’t mind being told what they ought to be funding. Oh, it’s easy to take a meeting. It doesn’t mean you’re making you’re implementing what’s what’s the outcome and what’s the action? I realize that. But I’m OK, I’m, I’m, I think that most of the, most of the conversations N10 is entered into with foundations are not necessarily on the premise of like, can you please give us this feedback to fund a certain way, right? We just say that when we have access to. To folks that we, that we could share it with, but mostly, um, I think in these times, just like honestly in 2020 funders and other philanthropy serving organizations are asking for what we see because we are able to see into a lot of different types of organizations across the sector, not even just in the. and see trends that are emerging, see what folks are really asking for help on right in a way where we’re not having to divulge, oh, this organization that’s your grantee, they don’t know how to do this, right? There there’s not that vulnerability we’re able to share trends and unfortunately, the trends aren’t aren’t new, but, but at least they’re asking about them right now and they. are very, um, vulnerable issues. Like we are seeing incredible lack of security readiness in organizations. And as we’ve talked about on this show, and Gin has talked about, you know, there’s a lot to be concerned about when you think of a nonprofit organizations like digital and cybersecurity because It’s your staff, it’s your content, but it’s also all of your constituents, all of those people who’ve received programs and services, and if you feel that your mission and your programs and services are vulnerable, those folks in your community who’ve accessed them are 10 times more vulnerable, right? um, than your organization is, and that’s something that I think for us we just. We care about that kind of more than anything and so it really has felt like a spotlight on security and even just to um illustrate, we we can created a new program just to try to help in this way, um, a 3 month just security focused program. We had a single email that said that it was open. Um, In 4 days, we had 400 applicants from 26 different countries asking to be in the 20 people, you know, cohort, so That was, I think, validation that we were really hearing the trend and hearing what, OK, what are, what’s behind some of these questions that we’re getting? What are people really struggling with and oh my gosh, OK, we’re right, they are really struggling with security. This is um let’s, let’s bring Gene in on uh on security. You’re nodding a lot, Gene. And, and we have talked about, as Amy said, uh, as they said, we, we have talked about it, but, uh, you know, it’s, it bears amplification, because we, we all have talked about cybersecurity, protecting data, but especially as Amy’s saying, the, the, the people you’re doing the work for, if you’re, if you’re involved in a people, uh people oriented work, Gene, remind us. Oh, I’m amplifying everything Amy says, as I’m wise to do, um, but maybe I’ll just add that, you know, when people think, including funders, when they think about technology and, and some of them are just focused on AI right now, but technology is much broader than that, of course. When they’re thinking about technology, they really have to think of it as one of the core assets of an organization, and that’s not all because it’s also a huge risk and liability not only to the organization but all to all its beneficiaries and its communities that they serve and it’s communities that they exist in so it’s all of that it’s it’s even more complicated. To manage if I might venture and say this, then your other main investments which are like in staffing and in facilities like this is stuff that we don’t have a lot of experience with it’s newer things that are coming up. We haven’t learned how to manage it very well. It’s a little bit out of control. as it develops as with AI going on we don’t even know what the laws are related to this um so this is stuff that funders need to fund and organizations need to invest in really badly and when they don’t think about doing this they’re they’re really. Living for the short term at the expense of the intermediate term because it’s not even that far off in the future where these risks will ripen. They will ripen very, very quickly now. um, so that’s my two cents. And add to what she’s saying. I talked to two different, um. Funders who are who are regional funders, not national funders, and said, hey, I know the folks that are your grantees, they’re um predominantly rural organizations. They’re predominantly very small organizations, you know, single digit FTEs. There are folks that we can see in our data, not as individuals or individual organizations, but by kind of organizational demographics, are, are very likely to have really low scores, you know, ineffectiveness in these areas. We have free resources. We’re not even like asking you to fund us necessarily, like, which I should have been asking, but, you know, coming at it from really how do we get these resources available to organizations who we know are vulnerable, and their feedback was, well, security is not an issue that any of our grantees have raised with us. And I just want to pause there because why would a grantee in the vast power imbalance between a very small rural two-person organization and a funder, say we don’t have a security certificate on our website, we don’t have secure, you know, donation portal, we don’t. Have a database protect like why would they surface these would be fun? Of course they had of course no one has brought this up, right? Why would they point you, you need to be thinking beyond what was in that grant application and about really the, the safeguarding of that mission. Not only why would they admit it, but it may very well have nothing to do with, although it’s, well, it is related to what they might be seeking money for, but it, it’s, it’s grant application. Yeah, it’s not, it’s right, it’s not gonna be a question on the grant application is your, you know, do you have a, do you have a secure fundraising portal? Um, Gene, you have some advice around board like this should be at a board level, board level CEO conversation, right? Yeah, I mean it’s where it starts to get started. Yeah, and, and very obviously like technology comes up as a budget item, right, for the board. So when the boards are approving annual budgets, are they leaving any space for technology changes? Well, so many organizations, including public governments, are, are just like putting patches, right? They’re investing in patches and so they’ll patch, patch, patch. Um, but the technology is advancing so much quicker than patches can actually address. And again, The persons and organizations at risk are not only the the charity itself, right? It’s all of the beneficiaries whose data they’ve compiled and potentially like just goes beyond that as well. So it’s really, really important now for the boards to say let’s think about this as one of our core assets and our core risks and figure out how we’re going to properly budget for this item. And talking about sort of risk opportunity, you know, assessments and saying, well, what happens I, I’m a big fan of scenario planning and maybe it’s hard because these things don’t have definitions but over strategic planning for like a a longer term plan. I think scenario planning right now is really important because the the environment is just shifting so quickly, right? It’s like shifting every few months it feels like so scenario planning for different scenarios and and some of that would be well what happens if we don’t change our technology or what happens if we don’t invest? What are the worst things that can happen? What are the likely things that are gonna happen? and do we actually have board members who understand any of this? Do we need to relook at our board composition? Do we have anybody younger than 50 on our board? And for a lot of organizations, too many organizations, the answer is no, which will hurt you in the fundraising sort of pipeline down the road very quickly as well. Um, we’re not incorporating enough, um, Gen Z, millennials into the governance and leadership positions as, as boomers and even, um, Gen X are are are hanging on to positions longer. You know, for, for a reason, for a good reason, but, um, we need to bring more younger people into the pipelines because they have perspectives. They have a lot of what’s at risk, um, here as well. So that’s kind of my thinking in with respect to fiduciary duties, in the budgeting, they’ve got to understand it. In the recruiting for board members, they’ve got to figure out how to develop the pipeline of who to bring in on the board, like in their duty of loyalty, like to the organization’s best interests, they’ve got to be. Thinking not only about the purpose or the mission of the organization they’ve got to be thinking of the values of the organization, including how much they value the community and all of this relates to the organization’s um what what I’ll call it’s. Reputation or it’s just um legitimacy to the public at a time when the government is poking holes at organizations’ legitimacy if you haven’t earned that from your own community fundraising and everything else will will just dry up so you’ve got to invest in legitimacy if you’re not investing in technology at this point and protecting persons that rely on you. To safeguard their data you’re gonna lose legitimacy really quickly and you’re gonna be irrelevant or or, you know, liable for, for what are two quick things to what Gene’s saying on, on the staff side but then also on the board side. Plus a million to everything Gene said about making boards more diverse, um, including age, but I don’t want folks to think that that means because you need to like have a 25 year old on your board that’s now in charge of your technology. The board’s job is not to be in charge of your technology, but having more folks in that board meeting who have perspective or experience a lot of different. Things are possible helps open up strategic conversations to say, hey, have we considered this? Not that I’m now the implementer because I’m the board member, but it really does help and I just want to draw that line that we’re not saying make someone on your board in charge of technology, but having people comfortable with technology strategy conversations is very, very valuable, of course. The other side on the staff side, You know, one thing we see in our research, um, and our, you know, different assessment tools and in our programs, yes, there are still organizations that don’t have all the policies that they could have, right? They don’t have strong data retention policy, they only think, oh well, payroll files or HR files, right? They’re not thinking about all of the data, all of the content, you know, all these different things, right? We can have a big policy book and there’s work to be done there. But the real area of vulnerability that we see is organizations likely have some policies, but they do not have staff fidelity to those policies. So you could like go through a checklist and be like, yep, data consent policy, data collection, you know, but staff don’t know the policies exist and they are not practicing them at all in a consistent way. And so I wanted to go back to the scenario planning note because I think we see some folks um. You know, yes, you could bring in a consultant or you could get some sort of big security like test going, but what you could also do is in a staff meeting just take that time and say right now if we got an email that we had been hacked, what do we all think we would do? And just talk it through together and see oh this person. Thinks we would do this and this person over here says, oh we have an account here. What do we have? What, what is our answer, right? What, what are the questions we don’t know how to answer? Let’s go answer those questions for ourselves and really have more um opportunity I think to surface with staff where people don’t know something, not in a shame way but in a like, gosh, this is what we should focus our training on isn’t just let’s draft another policy. Let’s understand how to do these things as the people doing them every day. Amy, uh, in, in a couple of minutes after Gene and I talk about something that I’m gonna ask him, then I’m gonna ask you something, but you, you, I don’t want to put you on the spot with no, no forewarning. If we have, let’s, let’s take a, let’s take a, our audience is small to mid-size, so let’s go more toward the smaller, let’s take a, let’s take a, a 15 person nonprofit. Uh, it, I’m not sure it matters what the mission is. I, I, I don’t want to constrain you. I want you to think broadly. I, I’m the CEO of a 15-person nonprofit. Uh, we’ve got a $4 million annual budget. Is that 2, maybe 33 to $4 million annual budget for 15 employees, full-time employees. Uh, what I’m gonna ask you in a couple of minutes is what, what are some, what, what basic things can you name for us that, that we ought to have? OK. You, I thought that was you know way, you know, yeah, I know you’re gonna start writing, thank you. Gene, I want to ask you, uh, I, I, let’s let’s talk about the core assets of a nonprofit. Uh, you, you, I love that you’re identifying technology as a core asset. Are there, are there other core assets that, that I’m not thinking of? The staff is typically number one, right? Facilities is typically a pretty big investment, although that’s been changing um with a lot of remote working now and organizations seeking to downsize how they allocate where their investments are, where their assets are. um, staffing is also changing and. Part because of some technology, right? So if technology isn’t in that bucket in there, you may be downsizing staffing, you may be reducing facilities, but why is that happening? Probably somewhat related to your technology. If your funding stays stable. I know that’s a big assumption, but probably technology is playing a part in that. Is your technology? Gonna break down like in a year. That’s something to really think about. If you’re now reducing staffing and reducing facilities, relying on technology that’s gonna break down in a year or give you problems in a year or create harm to your beneficiaries, that’s like the big one that that Amy raised that, that really hits home for me. It’s like. Now you’ve got to really rethink what was the board doing? Did you even think about that? Um, so you know as part of your fiduciary duty of care, and again I love to think of it in terms of both the mission of the organization and the values of the organization which if I bring it down to fundamental human rights, it’s preserving dignity to your beneficiaries, right? And if you’re not safeguarding your private data and if you’re letting health data flow away, and this includes your employees too, right? like. Like your key stakeholders, if they can’t trust you. Then your legitimacy is also gone, right? So you’re really just shooting yourself in the foot unless you’re doing that. So boards have got to now rethink like we maybe weren’t thinking about technology that way so much before, but as we’ve seen how exponentially, you know, um, exponential changes technology creates for our organizations and the environments and what we invest in and what our risks are, boards have got to be in the mix and I agree absolutely with with um. Amy, it shouldn’t be the 30 year old or 25 year old board member who’s like, OK, you’re in charge of the technology. Yeah, no, no, it’s, it’s, but it’s another perspective in there. Yeah, and it’s, it’s, it’s better informed, uh, look, I’m the oldest person on the on the meeting, uh, in our chat. Uh, they’re, they’re better informed, you know, they, they, they have a a fluidity, they think about things that, that 63 year old is not gonna think about or 55 year old is not gonna think about. Um, so I’m just kind of fleshing out, yeah, of course, different perspective, but how so? Because they, uh, depending on their age, they either grew up with, you know, uh, technology is an add-on to my life. And some people have had it since like age 5. You know, I had a rotary phone at age 5. And I always dialed it backwards. So, you know, I was challenged from the beginning. Our colleague, our colleague is looking up from our uh homework assignment, homework from their homework assignment. What, uh, what, what do you, what you, what can you enumerate for us? I have 5 things I wrote down off the top of my head. I don’t know that if I had. You know, 50 minutes instead of 5 minutes that I would write the blog post with these same 5 pieces, but I think all of them, I know you gave me an organization, kind of 15 people, 4 million, but I don’t think any of these. Are unique to that organization. So I just want to say that. The first is cyber insurance. I know everybody thinks like let’s make sure we have our DNO in place. Check the box for some insurance as well, you know, um. Let’s make sure everybody DNO directors and officers insurance in case you’re not familiar with that, that’s, that’s an essential should definitely have that directs and officers, thank you. Yeah. Yeah, the second piece I um put down was data deletion practices. I feel like there’s such a focus on preserving data and content at all human reason, um, but actually, Like, to what end do you have this, especially to to Jean’s point before about the dignity of people, and they’re not in your program, you’re not reporting on them, you know, to a funder, you’re not, why are you saving every bit of this if it means somehow that list is taken, you know, um, and we talk a lot in our kind of closed cohorts when we’re working with organizations. That it isn’t that we don’t think there’s value in being able to look at longitudinal data of your programs and, you know, do that evaluation, but you don’t need to know that Amy Sample Ward was the person in that program, right? There are ways that you could anonymize the data and still preserve the pieces that are helpful for your program like evaluation. Well, removing the, the risk of it still being me or Jean or Tony, you know, associated. So I really think deletion practices and policies that dictate when you delete things, how much of it you delete, what you um anonymize is really important. Third, This is, I think, hopefully more top of mind for folks since so many organizations. Maybe became hybrid or virtual or remote permanently from the pandemic and that’s content and machine backups and and redundancy. I see a lot of organizations who say, oh, but we use the cloud, right? Like we use Microsoft 365 or we use Google Workspace. OK, but in your day to day is every single document that someone’s working on in those systems and if they’re downloading it to work on it offline for any reason. Well, does it have data in it? You have constituent information in it, um, but also like if someone’s working on something and they’re You know, computer is stolen or broken or vulnerable, is all of that backed up somewhere? Do you, you know, there it’s quite simple to set a full machine backup to the cloud every day too, right? But it, it just takes thinking of that, prioritizing it and setting it up, um, including, including with that recognizing. That employees might be using their own devices. They, they probably shouldn’t be, you should be, or you should, you should at least be funding their technology, their, their monthly Wi Fi bill, etc. but beyond just recognizing that they may not even be using exclusively your technology and, and what’s the, what’s, so then what’s the redundancy and backup of on their own devices. Technology policies that say the only tool you could use is the laptop we gave you are intentionally limiting your own understanding of how those workers are working because there’s no way that they are only using that laptop you gave them. So, having a policy that says this is how you safely access our tools, whether you’re using our laptop or not, at least allows you to build the practices, the human side of security into that use instead of pretending it doesn’t happen, you know. Yes, yeah, OK, number 4 and number 5 are somewhat similar, but again this is where we see big breakdowns in practice. Number 4 is that Every system that can have it has two factor enabled and is required. There’s so many ways to do to factor that it isn’t an excuse to say that it’s like burdensome, it doesn’t have to be like, it doesn’t have to be a personal text message. It could be an authenticator app, whatever, but like you need to have to factor on everywhere, um. And need to be using a password manager so that staff are not sharing passwords with each other by saying, hey Gene, the password to, you know, our every.org account is is this like, oh my God, you know, that we can both we can both log in but it’s encrypted we don’t see the password, right? We’re sharing it um in a safe way. And then the last one, number 5, is that, again, a practice, organizations have established processes for admin access for if you get logged out of something that it is not. I email Tony and say, oh, hey, will you send that password to me? Like, most of the security vulnerabilities that we see with organizations isn’t because somebody was in a basement and hacked their way in. It’s they sent one phishing email and a staff person responded and was like, oh yeah, here’s your password, right? Like, it wasn’t hard to get in. So, If you have a policy that says you’ll never email each other to say I got logged out, what is, what is a more secure way? OK, well, I call you on the phone. We have this secure password that we say to each other that only staff know and like. I’m not saying that has to be your plan, right, but it isn’t just randomly, oh, the ED sends an email to the staff person that says, please reset my password. Like, I don’t think that’s gonna be foolproof, you know. OK, so it’s just as simple as like a procedure for what happens when somebody can’t can’t log in. Exactly, because that does happen. So why not create something where everybody on the team knows this is what we do. I know I’m doing it safely, you know, and following the procedure. OK, those are pretty, those are pretty simple. Um, so you might, you might say, well, cyber insurance, that’s not simple. It’s not like I can do it today, but you can talk to brokers, you can talk to insurance brokers for cyber insurance, data deletion policy. I’m gonna venture that N10 has a, uh, sample data deletion policy and its resources. There you go. Backup and redundancy. Do you have, is there advice about that in Yeah, there’s lots of it, but I’ll put it on our list to make sure that there’s some guidance on that on our cybersecurity resource hub, which is all free resources, so I’ll make a note of that. Beautiful. 2 factor and and password manager. All right, that, I think that’s pretty well understood. I mean, uh, I, I have clients that use the, uh, the, the Microsoft authenticator. As soon as, as soon as I hit, as soon as I hit enter on the, on the laptop, I can’t even turn to my phone fast enough. The Microsoft Authenticator app is already open, notified. I’ve already got the not in the, in the second it takes me to turn from one side of my desk to the other. The authenticator is open. Uh, so it’s not, there’s no, it’s not like there’s no delay. Right, um, OK, and a procedure for not being able to log in, uh, uh, I bet you could find that on the intense site too. All right, thank you for that quick, quick homework. Thank you. All right, all right, so this is eminently doable. And then there’s, you know, of course you have to go deeper. There, there are policies that you need to have, but you know, I wanted something kind of quick and dirty, so thank you for that. All right, all right. Um, Should we turn to just like general state of the sector from our cybersecurity conversation? Sure, um, Amy, you wanna, you wanna kick that off? You kick that off. Yeah, I do talk to lots of people and I think, you know, we’re hitting the two-year mark of kind of like unavoidability of people constantly talking about AI which I have my own feelings about, but, you know, If I step out of any one day’s conversations about AI and look at the last two years, we’re in a very different place of those conversations, you know, um, in a way that I think I finally feel good about how the trend is going in those conversations, um, a lot of one on one calls I have with, with really diverse organizations, you know, small advocacy organizations, global HQ or, you know, like all kinds of folks is. How do we not use the tools that are being marketed to us? And how do we build a tool that’s purpose-built, that’s closed model, that’s just the content we want it to have, right? And like actually useful for us. Which I think is really exciting, that folks are kind of seeing that it’s, it’s just technology, just like, yes, it has different capabilities, you do different things, different tools do different things, of course, but I’m really excited that it feels like folks are trending towards. Well, we have some use cases. How do we build for those use cases versus we want to adopt these things? How could we find something to do with these things we want to adopt, which I think was the reverse order of it all. You and you and I have a friend who is devoted to this exact project, uh, George Weiner, CEO Whole whale, they’ve created Cas writer. Yeah Horider.AI, which is intended exclusively for the use of small and mid-size nonprofits, limited, limited learning model, uh, your content safe within it and not being skilled in artificial intelligence, that’s about the most I can say about it. But whole well, they have a, they’ve, and they’re not the only one I’m sure, but they’ve created a product specifically, uh, to take advantage of. The technology of AI, but reduce a small and mid-size nonprofit’s risks around your use of it in terms of what it brings in and how it treats the data that you provided. Yeah, causes writer, change agent, there’s a number of folks in the community. You know, trying to help organizations in this way, which I think is great, um, but a trend, a smaller trend in the last couple months in these AI conversations, bigger trends like I said, but there’s also this piece where I’m hearing from folks saying that. They can tell, for example, a colleague used Chat GPT Gemini, and, you know, a large tool like that to to make this proposal that they sent to them or this email, and when they say, hey, it’s really clear that you used Gen AI tools to write this, could we talk about it and get into like your thoughts more about it? There where they had in the past felt that folks were like, oh yeah, I did, but like here’s what I was thinking. Now there’s just complete denial that the tools were used. They lie. People lie? Yes, that’s right. And so to, they’re like, well, how do we have strategic conversations about the way we use these tools if you’re going to deny that you’re using them. Well, let’s let’s talk about what, when you lie to someone about anything, especially I don’t, I don’t, it seems innocuous to me, but, uh, including AI, well, I’ll, I’ll, I’ll leave my own adjective out of it. I think it’s innocuous. It’s so the the technology is so ubiquitous, but all right, if you lie about anything, you, you lose legitimacy. I, if I were a funder, uh, OK, thank you very much. Goodbye, because you just, you just lied to me about something that I don’t think is such a big deal even. And I’m giving you a chance that I was able to point to it, you know, yeah, and I’m giving you a chance to overcome it. I want to have a chat human to human, and you’re denying that the premise of my question. OK. All right, I’m so I’m shocked, obviously, I really, I’m dismayed that people are lying about their use. That’s completely contrary to what the advice is ubiquitous advice is that you’re supposed to disclose the use. Right. I’ll just throw in there that. Please, Gene, get me off my, push me off my soapbox. Well, back to kind of board composition, if you ask a bunch of board members, I think many of them. Would say AI is just like one thing. They have no idea that like AI is a million things, right? And you’re probably using many, many forms already whether you realize it or not, even on a Google search, like, you know, AI is popping up now you might, that might be a little bit more obvious now, but. Just to, to know that AI if I compared it to a vehicle, for example, it could be an airplane, it could be a bicycle, it could be a tank, right? They they all have very, very different purposes and repercussions and so you have to understand that like, oh we’re gonna like invest more in AI. That doesn’t mean a whole lot. So, um, to figure out what your what your strategy is again, I, I, I think, um. Cybersecurity and when when organizations are gonna venture off into AI a little bit more they’ve got to see it as part of governance and not just information technology it’s not just the uh a management tool it’s part of their governance responsibilities. It’s time for Tony’s Take too. Thank you, Kate. Got another tails from the gym. This time, two folks whose names I don’t know yet, but I do see them. Fairly often, they’re not as regular as Rob. The marine semplify or uh Roy, I’ve talked about Roy in the past, not, not, not as common, but we’ll, we’ll, we’ll find out. Like I did find out the uh name of the sourdough purveyor, you recall that just a couple of weeks ago. Uh, I, I’m gonna hold her name, it’s in suspense now, but, uh, I learned her name, the, the one who gave the sourdough to to, to Rob. So these two folks were one of them, uh, the guy. Suffers dry eyes. And the woman he was talking to had the definitive. cure for dry eyes. You have to try this. And she was on him for like 5 minutes, you gotta try this. Hold, hold on to your, make sure you’re sitting because you know you’re not, you, you’re not gonna wanna, you’re not gonna wanna stumble and fall down when you hear the startling news of the dry ice cure of the uh of the century. Pistachios, pistachios. She was very clear. 1/4 cup. She, she did not say a handful, which to me a handful is a 1/4 cup. She didn’t say a handful. It’s a 1/4 cup of pistachios daily, right? This is a daily regimen you have to follow and you will get results within 3 to 4 hours. She swears it 3 to 4 hours, your eyes are gonna start watering. It’s gonna be like you’re crying and tearing, like you’re at a funeral or a wedding. That’s how much water you’re gonna have. All right, I editorialized that I added the wedding funeral, uh, uh, analogy, but she swears within 3 to 4 hours your eyes are, are gonna be watering. Follow the regimen, pistachios. She was also very precise. These are shelled pistachios. You don’t wanna get the, uh, the unshelled ones too much work, uh, which to me that’s interesting now that’s, that’s contrary to the advice that I’m hearing on, uh, YouTube. There’s that guy on YouTube, the commercial that I always skip, but sometimes I listen, uh, Doctor Gundry, you may have heard Doctor Gundry on the YouTube commercials. He talks about pistachios. He says get the unshelled ones because that way you won’t eat too many of them because you have to go through the task of shelling them yourself so you won’t eat too many because too many pistachios, according to Doctor Gundry now this is too many pistachios is bad, but the right amount of pistachios is, is, is, is beneficial, but he’s not as precise as the gym lady. He does not say Gundry, you can’t pin Gundry down. Of course, I didn’t listen to his 45 minute commercials, so, you know, I listened for like 7 minutes and I got the, the shelling, uh, the tip from, uh, from Gundry. So, He’s not as precise as the uh the dry eyes cure lady. A 1/4 cup of pistachios shelled every day. You’re gonna get immediate results. That’s all, it’s just that simple. cure the dry eyes. Don’t buy, don’t buy the over the counter. Don’t buy the saline in the bottle. Don’t buy the uh red eyes. Well, red eyes is a different condition that, uh, it’s different. She doesn’t claim to have a cure for that. Dry eyes, she, she stays in her lane. She’s in her lane, dry eyes. That is Tony’s take too. Kate. I like the specificity of the uh the shelled unshelled unshelled, no, no, no, get the shell, the ones without the shell, they’re already been shelled. She’s very precise cause that, because the shells are gonna take up more capacity and you know, and then you’re not gonna get the full 1/4 cup uh therapy. The treatment is gonna be lacking because you’re not gonna get a 1/4 cup because the shells are taking up space in your measuring cup. Well, then my next question would be like, salted, unsalted, old bay, no old bay. It’s like, Well, you should have been there with me. Uh, she didn’t, she didn’t specify. I think just straight up. She didn’t say salted or unsalted. That’s a good question. You’re gonna have to go on your own, let’s say if it’s a, if it’s a dry eyes regimen. Then you wanna, you wanna be encouraging fluids. So I would guess, now this is not her. I don’t wanna, I don’t wanna impugn her, her remedy, her treatment, you know, with my, my advice now I’m just stay in my lane. This is not my specialty, dry eye cures like hers. I would say you probably want the unsalted because salt, uh, salt causes, uh. More dryness, right, if too much salt, you know, you become dehydrated, I believe, so. But again, that’s not her. You know, I don’t wanna, I don’t wanna add anything on to her, her strict regimen. Um, oh, and by the way, uh, I heard one of the, uh, commentators I listened to on YouTube said, uh, somebody had Riz. I knew exactly what they meant, yeah, I knew exactly. I didn’t have to go look it up in the, I knew it, charismama. I said, oh, I know that. I don’t, I don’t have to go look it up in the uh in the slang dictionary. Oh, so proud of you. Yes, thank you. That’s just a couple of days later. All right. We’ve got Beu but loads more time. Here’s the rest of the state of the sector, beginning with AI with Jean Takagi and Amy Sample Ward. Now I asked about the state of the sector and we’re back into cybersecurity. It only took about 6 minutes, uh, and we’re like 1 minute and uh and then we just talked about it for 5.5 minutes. So, all right, where there are bigger things going on in the nonprofit sector. You know, our, our, uh, federal government, uh, the regime is, is, uh, has found nonprofits that are complicit in terms of universities. Uh, I don’t think it’s gonna stop there. um, we are, you know, both the left is, is under attack and. In a lot of different ways and that, that impacts a lot of nonprofits that do the type of work that is essential, you know, whether it’s legal rights or human rights, uh, simple advocacy, um, I mean, even feeding certain populations, uh, so obviously immigrant work, um, let’s. Uh, let’s go to the uplifting subject of, uh, the, uh, the state of the sector generally. Like, let’s put AI aside now for, for 15 or 20 minutes and just talk about. What people are, what people are feeling, what people are revealing to you. Gene, I’ll turn to you first for this, you know, what, what, what do you, what are people concerned about? What’s happening? Well, um, what’s on people’s minds is what I what I mean. Yeah, I, I think the sector is still feeling the the impact of the broader public being very polarized, um, and the effect of not only government actors on, um, uh, inflaming the polarization but on media as well, and nonprofit media is not exempt from that, uh, as well. So really is about trying to figure out, well, how do we. Move forward at a time where it is so polarized and where for many organizations the government is acting uh adverse to where our mission and our values are and they are affecting our funding and what’s gonna happen. So one of the trends going on right now I, I, I see is. There’s a greater understanding that we’re not gonna go back to the world. That, that was a year, right? We’re not going back there. We’re in this, what I’ll call is probably a transitionary period. I don’t think this period will last exactly like this either, but what’s gonna be next? What’s forthcoming? Is it gonna be worse? Is it gonna be better? And what can we do now as nonprofits to shape that direction? Like we can fight. Tooth and nail for everything right now, but if we’re not and by we, I’m including myself in the nonprofit sector, so forgive that indulgence, but if we can work towards a brighter future strategically, what are we thinking about instead of just sort of defending against every new executive order or every law and just trying to sort of fight on a piece by piece basis to just maintain scraps of of rights that. That we can preserve what what is our future plan, um, so we’re gonna also see with the diminished fundraising we’re gonna see some um consolidation in the sector, right? There’s, there’s a lot of nonprofits out there and they’re going to be a lot fewer nonprofits in 4 years. So what is gonna happen? So we’re gonna see more collaboration. We’re gonna see more mergers. We’re just gonna see a lot of dissolutions, um, and that’s gonna mean that a lot of communities are no longer gonna be served. So what other organizations are gonna pick that up? And if we have less funding to serve communities, do we need to find ways to do it in different ways, um, and so you know, back to technology, people will rely on technology, but that’s not the panacea for everything. Um, and I think collaboration is going to be a big part of it as well. So yes, there’ll be some consolidation and some mergers, but there’s gotta be other sorts of collaborations because the need is just gonna keep growing. Uh, but also trying to shape what we want in the sector is important and to understand that we’re not the only country that’s going through this, right? And we are more and more in a, you know, and this is one world and everybody impacts each other. And there are other very authoritarian countries that have really harmed their civil society and their nonprofit sectors, right? Yet there are nonprofits that continue to thrive. In those sectors, what are they doing? What can we learn from them? What gives them legitimacy when the government is not giving them legitimacy? There’s a lot to grow from here, evolve and adapt, um, but we are, and admittedly we’re in really, really harsh circumstances, so everybody is just sort of, you know, running all over the place without, without any direction still, but I think there’s more and more. Understanding that we’re gonna have to start to gather together and and and create some plans. I really agree with Jean and I, I’m also thinking about how we first started our conversation and How I said, you know, I’m experiencing folks really wanting to have thoughtful conversations, even though we may not be able to even make a container for those thoughtful conversations because of all the pressures and the anxiety and the unknowns. And I feel similarly here and in the way Gan is framed, framed the the uncertainty ahead because I see so many organizations who have never, through all the ups and downs, even if they’ve existed for 100 years, have never had to say. That their mission was political because no one has ever said that feeding hungry children was political or that housing people that don’t have a house is political or, or, you know, name most of the missions across the sector, right? Um. And now we’re in a place, you know, the last few months of the budget cycle and all of those debates made snap and uh so many programs became something where we we saw staff in the community saying like, oh gosh, well, normally I send a newsletter, normally, you know, this is my job and now I’m having to defend. That our organization exists and why we would exist and and what our programs do, but I also think to Jean’s point, there’s so much to learn and there is so much we already know. We do know how to do our work, right? Our folks who are running all kinds of missions and movements are experts and so even if we are. Um, looking at opportunities to collaborate, not just mergers and, and acquisitions or closing, but, but really collaborate in new and different ways, we don’t need to enter those conversations feeling like we don’t know anything. We know a lot. We’re just looking for maybe new venues or ways to apply that learning and that knowledge and I, I just, I wanna say that part because I, I don’t want folks feeling like they can’t enter those conversations because. They’ve just never done it before and they don’t know what what to even say. No, you know all about housing. You know all about resource mobilization in your community, whatever it might be, right? And so from there, there’s lots to grow from that that there’s already fertile ground. We, we have, yeah, we have experience, we have wisdom. Um, it sounds like, you know, you’re, you’re both talking about resilience. You know, we, we, we need, we’re, I guess in the current moment, we’re sort of treading water to see what’s coming as we’re, as we’re defending our, whatever, whatever our work is or whatever is important to us personally, because we, you know, we know that we, we can’t, we can’t take on everything, but, you know, we’re, we’re standing up for what it means the most to us. As, as individuals and as, as nonprofits. And then we’re waiting to see what, you know, what the future holds, um. I, I, I agree. I, I don’t, I don’t think it’s gonna be this extreme, but I also agree we’re not, we’re not going back to uh the 2016. Yeah, I’m just a really strong believer in, in one thing you said, Tony, about like what we want. There, there’s some things we want, and I think that is true of most of the country. I think for a lot of things, we want the same thing, right? It fundamentally it’s dignity for everybody, um. Uh, and, and dignity for our own communities. So just trying to find that and showing how nonprofits further that goal and making sure. That your representatives know that is really critical. So right now our our representatives just seem to be voting as blocks, right? They just vote along party lines and they’re not doing much more, but that would change if en masse, like the people that vote them into power say these are the things that really are meaningful to us like do something. You know about these fundamental things we wanna be able to feed our children we wanna feel safe on our streets like they’re just fundamental things, um, and then we can talk about how to accomplish that and we might have disagreements on, on that, but make sure the representatives know that they’re gonna be held accountable for helping people get what they really want and what the things that most are are most important to to them. That are meaningful to them, um, because so many things that people are shifting the arguments towards have no real meaning to their personal lives like attacking certain groups, you know, for, for, for allowing them to have rights probably, you know, the people people are attacking them. It probably doesn’t make any difference in their day to day lives or not whether those other people have rights or not when we’re speaking about certain minority groups, but why are they attacking it because that makes them or or they’ve been positioned. I, I think they’ve been. Uh again with, with technology and AI they’ve been brainwashed into thinking this is the fundamental thing that separates us versus them and we have to be better than them and um I, I, I think we’ve really got to get off of that sort of framework of thinking and really having nonprofits connected with their communities and tying them to their representatives is really really important at this time. Yeah, that that zero-sum thinking. That everything somebody else gets detracts and takes away from me, my, mine. Whether it’s an organization or person. It reminded me of a conversation we had on the podcast. I’m trying to remember when it was, it was years ago, years ago, um. And I don’t remember what if it was uh political administration change or it was natural disaster. I don’t remember what maybe the original impetus was when we, when we very first talked about this, but It is reminding me of, you know, we’ve said before the value that every organization has in, in kind of sharing the, the information and the data and the lessons and the truth of your community and your work so that when people are putting into the garbage machine, you know, tell me the tell me the real. You know, stats about hunger in my city or whatever, who, who cares about that? But if they actually came to your website as an organization that addresses hunger and you said this, these are the real numbers, right? This is what it, this is what hunger looks like. It looks like a lot of different things, right? It’s like AI hunger can be all these different things, um. That’s an important role in this time that every organization I think can be contributing, really saying this is what we know, this is what we see. This we are experts on these topics so that There’s a little, even if it’s a small antidote to the spin and the and the media and the wherever those online conversations go, at least you were kind of putting on the record what you do know and see in your work. Exactly right. I, I think I remember we were talking about how to be heard when there’s so much noise out there in the social networks and in media. How, how does, how does a nonprofit get get heard, and part of your advice was you have your own channels. So, and including your own website. Yeah. Thank you. All right. All right. What are you hearing, Tony? You get to talk to people all the time too. You have your own angle. You’re sitting over here grilling Gene and I. You got that’s not fair. I don’t see and hearing. Gene, I hate when they do this to me. Gene, help me out. No, um, alright, I’m gonna put AI aside because there is so much of that. Um, Still, you know, funding, uh, people still reeling from the USAID cuts, you know, it fucking kills me. It’s $1.5 billion which there are, there are several 1000 people in the world who could pull out $11.5 billion from their pocket and replace all the AI, all the USAID funding. See, I said AI when I’m, it’s a ubiqui it’s, it’s, we’re, we’re. We’re like, we’re, we’re conditioned that could replace all the USAID funding with a check or with a crypto transfer, and they wouldn’t actually be cash like that’s bananas, and they wouldn’t miss it. So, you know, people still reeling, um, missions still reeling from the USAIDs. I have a client that’s, but I, I, I hear about it from others as well, um. And it wasn’t just USAID, but State Department cuts that were non-USAID funds. The State Department did a lot, um. Yeah, a little, a little in media, you know, I, I listened to some media folks, um, Voice of America, trashed, trashed under, uh, what’s Carrie Lake, you know, uh, used to, used to, you know, like our, our soft. What’s it called soft diplomacy, right? Like, like bags of rice, bags of flour and sugar through USAID and State Department, news and information that was trusted, unbiased. I know there are a lot of people who would disagree that it was unbiased, but still, the, the effort was to, to be unbiased, spreading news and information around the world, around the world. Uh, and then I guess also, uh, public media cuts here in the United States where grossly, ironically, Red rural communities are most impacted because they’re not gonna get emergency flood warnings like like just failed in help me with the state was it Kentucky, the the river that flowed and the and the camp that lost 20 counselors and children, was it Kentucky, Texas. I’m sorry, it was Texas, right, thank you, um. You know, emergency warning systems, let alone news and information, you know, we’ve, we’ve gutted, uh, corporate media long ago gutted local media, but just so news and information. Lost through the Corporation for Public Broadcasting funding. Corporation for Public Broadcasting, of course, winding down in I think October. September or October, uh, so their funding lost and even just as basic as like I’m saying, you know, emergency warning systems for rural communities, horns that blow. Uh, messages that get sent at 3:30 in the morning. That that overcome your do not disturb. Lost, you know, lost. Stupidly Um, and a, a lot of this, you know, we’re just not, what, what aggravates me personally is we’re just not gonna see the impact of it, some of it for decades, and we haven’t even gotten into healthcare. But we’re, we’re maybe not even decades, but just several years. It’s gonna take several years of Fail failed warnings about things that NOAA and the National Weather Service used to be able to warn us about, you know, 8 months ago, um, and health, health impacts in terms of loss of insurance, lost subsidies around Obamacare, uh, Medicaid cuts, and Medicare cuts likely coming, you know, we’re we’re gonna see. Sicker people. We’re gonna see a sicker population, but it’s gonna take time. It’s not gonna happen in 6 weeks or even 6 months, but it will within 6 years. We’re gonna be, we’re gonna be worse off, and we’re not, and we’re gonna blame the, the current then administration, whatever form it’s in. Nobody’s gonna be wise enough to look back 6 years. And say 6 years ago, we cut Noah and that’s why now today, in 2031, you didn’t get the hurricane notice. And then of course healthcare too. How about in fundraising, Tony? I mean, what I’m, what I’m hearing is, don’t rely on the billionaire philanthropists anymore. Like, yeah, yeah, we’re over, thankfully, we’re over that. I, I, I never, I, I, you know, there’s, there’s so far and few, few and far between and, and 10,000 people, 10,000 nonprofits want to be in, um, Jeff Bezos’ ex-wife, uh, pocket, I can’t remember her name, Mackenzie Mackenzie Scott’s pocket. 10,000, 100,000 nonprofits are pursuing that, you know, the focus on your relationships, build, work on donor acquisition, but not at the billion dollar level. Work on your sustainer giving program. Work on, work on the grassroots. Can you, can you do more in personal relationship building so that, so that people of modest means can give you $1000 or $5000. And, and people who are better off can maybe give you $50,000 but they’re not ultra high net worth. But if you’re building those relationships from the sustainer base up working on your donor acquisition program, how are you doing? Are you doing with the petitions, emails, and then a welcome journey and you’re moving folks along and then you’re bringing them in and then inviting them to things, you know, work at work at the grassroots level. Among the, the, the 99.9. 8% of us that aren’t ultra high net worth. The other 95%, for God’s sake, we’ve been doing this since 2010, 2010. Yeah, 2010, 15 years, right? Yeah, 15 years, 7, yeah. The other 95% were, you know, don’t focus on the wealthy that everybody wants to, you know, the celebrity. I got a client with big celebrity problems on their board. Names you would know, 3 names you would, everybody would know. Um, they’re a headache. They don’t, they don’t make board meetings. They cancel at the last minute. They, uh, last minute, like a couple of hours. After all the work has been done, all the board books have been sent, and a couple of hours’ notice, they can’t make it. And then the and then another one drops out. Well, if she can’t, then, then I can’t also. Uh, as if that’s a reason, and then, and then the board meeting is scrubbed, and now, now we’re, you know, now they’re struggling to meet the requisite board meeting requirement in the bylaws, right? But so, you know, celebrities, you don’t need celebrities, you need dedicated folks on your board who recognize their fiduciary duties as Gene talks about often, to you, loyalty, care. Is there a duty of obedience to? Is that one? Or is that’s, no, that’s, that’s the clergy. That’s the duty of obedience. I know it’s not celibacy. I know that’s not, I know that’s not good. Amy, why did you mute your mic when you’re laughing? Come on, let us hear you laugh. Uh, now I know it’s not celibacy, but uh loyalty and obedience, loyalty and care, sorry, loyalty and care. And what’s the other? There are 3. What’s the other of obedience in the laws and internal policies. Yeah, yeah, obedience to laws and internal policies, right. So but, but care and loyalty. That’s another one, another one of these celebrities. The giving to Giving to a charity that’s identical to the, the one that I’m that I’m working with in the same community, does the exact same work and major giving to that charity. So Yeah, you, you know, focus on the, on the 99.98% of us who aren’t ultra high net worth. The grassroots, work on your work on your donor acquisition and sustainer giving and move folks along from the $5 level to the $50 level. This is how it gets done. Things are hard, and there are things we can do. Yeah, thank you. There are, there always are. Yeah. If we’re, if we’re focused in the right place and, and bring it back to artificial intelligence, you don’t even need to use artificial intelligence if you don’t want to. Amy, you’ve said this to us. You don’t need to, and it, but, you know, but that’s, it’s, that is not all of technology and that is not all of your focus in 2025 and beyond. Especially. When using it is impacting care and loyalty and obedience and data protection and everything else, right? Thank you for putting a quarter in my slot. That really worked. There’s a lot going on and there are things we can do. How about we end with that? Because that’s up, that’s upbeat. There is a lot you can do. There’s a lot you know. Amy, you were saying we have so much you can do. There’s so much you do already know and That doesn’t change because it is so hard. It just reinforces how important it is that you do know all of that, that you do know what you are doing, that you can take some actions, even if they feel small. Making sure 2 factor is enabled everywhere could be the thing that saves your organization from being in the news, you know, like, that’s worth it. And it didn’t feel that big or overwhelming. And also everything is still horrible, but you did that thing and it was important to do. Know what you know. You know, a lot of people we don’t know what we don’t know, but you, you do know what you do know. Know what you do know, and, and take action around what you do know. Whether it’s two-factor authentication or, or uh talking to your board about sound technology, investment, or it’s Focusing on your sustainer giving. And there’s a lot going on, there’s a lot you can do. Thank you. And pat yourself on the back whenever you take those small steps because they’re probably bigger than you think. That was Gene Takagi. Leaving it right there. Our legal contributor principal of NO. With Gene Amy Sample Ward, our technology contributor and CEO of NE. Thank you very much, Amy. Thank you very much, Gene. We’ll see you again soon. Thanks, Tony. Thank you Tony. Next week, better governance and relational leadership. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guide, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for July 8, 2024: Improve Your Communications With AI

 

Carlos MoralesImprove Your Communications With AI

Carlos Morales, from Viva Technology, shares how to use specific ChatGPT prompts to accelerate your written drafts; optimize your messaging for clarity and audience; and, personalize your outreach as you maintain a consistent voice, tone and brand. All through artificial intelligence. (This was recorded at the 2024 Nonprofit Technology Conference, hosted by NTEN.)

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Welcome to Tony Martignetti nonprofit radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite abdominal podcast. Oh, I’m glad you’re with us. I’d be stricken with dysphasia. Not last week’s dysphagia, dysphasia. If I had to speak the words you missed this week’s show. Our associate producer, Kate is away this week. It’s all me. We’ll get through it. Hey tone. Oh, sorry. Continuing our 2024 nonprofit technology conference coverage this week. It’s improve your communications with A I. Carlos Morales from Viva technology shares. How to use specific chat GP T prompts to accelerate your written drafts. Optimize your messaging for clarity and audience and personalize your outreach as you maintain a consistent voice tone and brand all through artificial intelligence. I’m Tony Steak too. Giving usa why do we have to wait six months? We’re sponsored by Virtuous, virtuous, gives you the nonprofit CRM fundraising volunteer and marketing tools. You need to create more responsive donor experiences and grow, giving virtuous.org and by donor box, outdated donation forms blocking your supporters, generosity, donor box. I’m channeling Kate fast, flexible and friendly fundraising forms for your nonprofit donor box.org. This isn’t so hard here is improve your communications with A I. Welcome back to Tony Martignetti nonprofit radio coverage of 24 NTC. You know that that’s the 2024 nonprofit technology conference. And we are in Portland, Oregon at the Oregon Convention Center. We’re sponsored here by Heller Consulting, technology strategy and implementation for non profits. With me now is Carlos Morales, digital marketing strategist at Viva Technology. Carlos. Welcome to nonprofit radio. Thank you so much. I’m glad to be here. Pleasure. Thank you. How’s the conference going? Are you enjoying? Oh, I’m loving it. This is very good. Is this your uh this is actually, this is my second one in like in the last 14 years. And so it has been a while. It’s been a while since you came, you miss them. I mean, NTC is a very good conference. It is. It is, I mean, great, great information, great sessions and great networking opportunity, meeting awesome people learning from a lot of people as well. Yeah. Have you done your session? I did, I did yesterday. People learned from you and now you’re learning from others as well. This is the community, the N 10 community. It is. It is. And uh your session that you did yesterday is accelerating nonprofit communications draft, refine and personalize with A I, correct. All right, personalization. It’s possible. It is, it is. Well, give us the overview first. Why, why did you feel we needed this session? Sure. Uh Well, as you know, A I is sort of actually now the uh the talk of the town, right. And so a lot of organizations are using A I or want to learn how to use A I to actually communicate better, to market better and to reach their audiences better. And so it’s a great tool. It allows to save, uh save us a lot of time. It can give us great ideas and how to do our job better. We can be more efficient. And so the whole purpose of decision is actually to give practical tip hands on uh tips and how to use chat G BT in this case, uh effectively for nonprofit organizations uh create some efficient and effective communication strategies. So, yeah. Alright. So uh you say, you know, draft, refined and personalized. So why don’t we take those in order, drafting comes first before we’re writing? So what’s, what’s your advice around the use of A I drafting? Sure. So when we’re talking about drafting, communication is basically let’s, let’s uh let’s talk about CG BT as being the tool that he actually we talked about yesterday. It’s going into chat GP T uh and prompting or giving instructions to cha G BT on a specific task. For example, help me write an email about fund raising for my donors. Um And you know, I want this email to be very uh to have a grateful tone. Um And I want you to cover, you know, mention all the goals that we were able to achieve based on our fundraising strategies. It’s just, it’s just a simple prompt. This is a simple instruction. Now, Judge GP T is gonna come up with, OK, here’s the email based on the instruction that you gave me as you actually read the first draft of the email, right? What you’re getting is basically, that’s the first thing that’s the draft based on one instruction, the email comes up and then you’re gonna actually now refine it. But the whole idea right now is just to start getting some ideas, brainstorming and what would be the best email I can send out to my donors? That’s it. So I’m just giving you one instruction, you create the task and then from there we’ll go and improve it. So that’s the draft piece and, and we’re gonna, we’re gonna, we’re gonna improve it with future with additional instructions exactly in a prompt. And so that’s when the refining piece comes along because then as after I looked the draft, I can say, well, this is great, but I want you to be more specific. And so, and I want you to address the donors that actually donated between five and $10,000 for example. Um and I want, and I wanna make sure that uh you know, as you were thinking them, I wanna make sure that we actually put a link where they actually can go and click on it so they know how their money is being used. So now we’re actually adding more instructions to be able to actually refine that email. Now, maybe the first draft was not what you wanted. Maybe the first draft was too vague, too general. Well, the refining piece is giving more context, more detail to cha GP T. So you can actually get better results and you go from there. So this is obviously an iterative process, you know, using A I in G BT or any other language model is not a one time thing. It’s not like giving instruction once you’re gonna come up with, you know, with the best idea, the best email, the best marketing communication is not gonna happen. So you have to continue talking at it providing the context or the additional information for that, you know, for cha GP T to give you the best result possible. OK. Yeah. So you know, we’re talking about prompt engineering, which is a fancy way of saying, you know, learn how to talk to A I by giving actually the right prompts the right instructions. That’s what that is. And we had a session yesterday, a conversation about prompt engineering with uh with two other guys. Um All right. So is that enough? I mean draft refine and then personalize right, the personalized piece though, after you are refining after you’re enhancing your communication that email. Now, we wanna make sure that we are personalizing, right? Remember that I said donors that actually donated between five and $10,000 that piece of it. There you are segmenting you are, you are sort of actually personalizing your message to a specific specific segment of your audience, right? Because the language that you’re using is gonna be different for someone who probably donated about $1000 right? Because that money might go to a different cost. And so that’s the personalizing piece. The other thing too is that you can actually train cha GP T to adopt the tone, the brand voice of your organization. For example, you can actually give them documents, you know, past emails or a specific flyers in which you say I want you to look at the way that we have written this communication pieces to donors and I want you to actually adapt or a adopt that specific tone into the email. So that’s where the personalization and keeping your brand voice comes in. So that’s, that’s the piece about personalizing it. But you’re gonna, when we talk about personalizing it, it’s pretty much talking, you know, we’re talking about let’s let’s communicate with a specific type of audience. No, in this case, we’re talking about donors, it could be parents, it could be youth, depends who, who, who your target audience is. Yeah. OK. And right. And the personalization also comes from you giving it text to train itself to you, to train it to adopt my tone. Use this ii I don’t know, use some of the maybe use the language of the second paragraph, you know, or things like that. It’s time for a break. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual. Virtuous is the only responsive nonprofit CRM designed to help you build deeper relationships with every donor at scale. Virtuous. Gives you the nonprofit CRM fundraising, volunteer marketing and automation tools. You need to create responsive experiences that build trust and grow impact virtuous.org. This is uh it gets a little tiring now back to improve your communications with A I I think we’re doing OK though. Uh you mentioned a link. Now, how would we a link? So donors can see how their gift was used. How’s that gonna work? So basically, you can actually do that. You can actually say well and I want in the email to for them to go to my website, give them, give it the URL, give it to your RL and then that will be included in the email that Chad G BT generates. Alright, I mean uh there must be more to talk about because you had a session we just did draft or fine and personalized. Um What what what, what more, what more do we need to talk about? Sure. Well, I think we look what we’re talking about actually communicating with JG BT. The whole thing is about prompting is actually about, you know, making sure that you know, exactly or you learn how to actually talk to it, give the right instructions. So one of the things that we talked about is OK, we actually came up with a basic structure, right? In other words, first thing that you wanna do is actually just state what your uh goal and the communication type is. So in other words, if you’re asking to write an email, that’s a communication type, the goal is to actually raise awareness about a specific, about a specific cause. You wanna also give context, tell cha GP T why this is important. You wanna also highlight the audience who is the audience going to be. So in other words, if the email is going to donors, that is my audience, you know, donors that actually donated between five and $10,000 for example, right. And what’s the call to action when I want them to actually go to a specific website for them to actually see how their money, how their funds are being used So that’s the structure, right? Basic structure that a prompt should have. When you actually have that structure, then you actually come up with a very good draft. In fact, we actually put it in practice yesterday. And when people actually saw that email, the first draft, they say, well, that’s a pretty good one. So when, when you actually come back into an editing mode, you’re refining it. Obviously, you spend a lot less time. Why? Because you were specific in the first try. If the promise to beg you’re gonna come, you know, you’re gonna have an output, you’re gonna have an answer more, more generic. So you’re gonna end up editing a lot more. So that’s the whole, that’s the whole, uh you know, kind of the whole idea is to actually learn how to talk to it. Now, I’m just mentioning, you know, email, but you’re gonna use it for marketing, how to create effective social media post. You can fact give it a, you know, if there’s a social media post, for example, either from your organization or another organization that actually has created a lot of engagement, you can grab that post, give it to chat GP T and say this post generating, you know, 25 shares had about 1000 views, whatever, whatever the metrics that actually you get from that post, you feed it to chat GP T and say I want to create something similar. But my audience is Xy and Z right, please adopt the best practices that you found from this post to generate one that is actually gonna work for me. Do you need to say please, you know, GP T just do it right. So it’s interesting because we, we, we were talking about it and one of the decisions like, well, you know, che GP T appreciates when you are polite and say please and thank you because you know, there’s been some research where this actually shows that when you are polite, you know, it’s end up producing better results for you. There’s research. Yes. However, however, the nice thing about this, you can actually read all this research in the world, but you can actually test it yourself. Is there been instances on my, on my end where I haven’t said please and then the results versus versus an instruction when I say please doesn’t change much. OK? So in my experience, you know, this is, this is one of the things that I’ve done. I get frustrated with cha GP T and you know what I’ve done is like you did not do what I asked you, you are making stuff up, you’re hallucinating because that’s the term that we use. So you’re making stuff up, please. OK. Revise the instructions and pay attention to details. All right. So I use the, please, then I draft the same prompt, same instruction without the plea and I pretty much get the same result right. There’s some instances when the results varies. A little, a little bit, right? But with a GP T, I’m gonna be honest with you, you can use the same prompt right now. Uh And then 10 minutes later you get a different, a different, um a different result. I’m gonna give you an example. So yesterday, someone asked at my session, OK, what happened if you actually say to chat G BT, write this email based on the target audience, you give it an audience and, and, and, and, and all the criteria. But then for the second prom, you say write an original email. What’s the difference between those two? Actually, there’s none because when you’re asking chai to write something, it’s going to be original. He’s actually creating the text for you. All right, you can edit it, you can change it, you can go back and forth, right? So, so we tested it out. So we tested it out. And so basically, we’re asking the same thing and one prompt, you know, uh we didn’t say original, the other one, we did. Obviously we had two different answers, right? Because because just one word that we changed now, what happened when you actually use the same instruction? The same one, no changes whatsoever, identical prompts, we also get different answers, but they were close but different answers. Here’s what happens when you can grab both, both of those answers. And you can say, oh my God those are good. What I can actually take from each of them to make one that is actually better and what you can do, you can give both answers to Cha J BT. And I said, I like both of them mention what you like about it. And now I want you to create one final email based on the instruction based on this criteria to make sure that is the best of the both versions that you gave me. So see all the things that we can do with it. And I’m just talking about text based, but we can do a lot of stuff, we can ask it to help us create prompt, to create images um to analyze data. Um You know, for nonprofits, for example, yesterday, we talked about let’s talk about different roles that you have in the nonprofits, right? You have a grant writer. How can you use a GP T to actually write a grant that’s very useful, you can actually fit in the whole information of the grant application, right? And then you can actually give a specific instructions and to tell you, you know how to actually answer those sections from the grant application with the tone of your organization. Make sure that actually highlights or give more importance to some of the sections of the grant of the grant application that it needs to be given importance to. But making sure that it maintains the whole brand’s voice, right? Obviously, it’s gonna come up with an answer. It’s not gonna be a perfect one. That’s where you actually go and start refining it and going back and forth. That’s, that’s just one, you know, one practical way of doing it. It’s time for a break. Imagine a fundraising partner that not only helps you raise more money but also supports you in retaining your donors, a partner that helps you raise funds both online and on location so you can grow your impact faster. That’s Donor box, a comprehensive suite of tools, services and resources that gives fundraisers. Just like you a custom solution to tackle your unique challenges, helping you achieve the growth and sustainability, your organization needs, helping you help others visit donor box.org to learn more. It’s time for Tony’s take two giving USA. Why do we have to wait six months for a report about fundraising the previous year giving USA comes out each June 6 months after the end of the year, we used to have a far far superior product. It was the Atlas of giving longtime listeners to the show. May recall that the Atlas of giving Ceo Rob Mitchell was on the show several times, usually maybe always in January because the Atlas had and he was announcing the report on fundraising from the previous year in January. And on top of that, very importantly, he came with the forecast, the quantitative forecast of fundraising for the coming year and he had this report from the previous year and the forecast by sector, meaning nonprofit mission sector. He used to say, sector source, the source of the giving and state state, he could break down giving by state. He could tell you that last year, what the dollar amount was of arts fundraising in the state of Wisconsin. And in the forecast, he could tell you what the religious fundraising is going to be for the coming year in the state of Maine. That’s how robust and detailed and sophisticated the Atlas of giving was giving USA doesn’t even come close to this and we have to wait six months for it. And the forecast you get from giving USA is qualitative like uh the election and inflation and donors perceptions will impact fundraising this year. Oh What, what brilliant insight. So, so, so deep, the analysis and, and so actionable for us, it’s worthless. Uh OK, so what happened to the Atlas of giving? Uh it, it, it fell away, you know, so if, if I here I am saying it was far superior, why didn’t it survive? Well, the best products don’t always survive. Um In this case, it may have been underfunded. So the marketing and promotion was not adequate giving USA has its relationship with the University of Indiana and the Lily School of philanthropy which lends it uh undeserved uh credibility. And so, you know, puts those institutions imprimatur on the, on the giving USA product uh I believe it’s misplaced, but anyway, it’s there. So, but I, I really don’t have a complete answer as to why the Atlas of giving didn’t survive. I think the last report was 2017. So I think the last time Rob Mitchell was on was January of 2018 with the report from 2017, again, such deep analysis by sector source and state. And also, of course, then he had the forecast for 2018. I guess I’m voicing frustration and lament that we don’t have a better product. And uh I lament the loss of the Atlas of giving. That is Tony’s take two, Kate. No, of course, Kate’s not here. We’ve got just about a butt load more time this week. Here’s the rest of improve your communications with A I. Again, when you say use, use our tone, our voice, you can train it with your own text. You can even give it URL si mean, maybe a blog post or you can copy and paste or whatever. Well, and Tony, here’s the thing about it that you said give it a blog post. Somebody actually asked yesterday can actually, can I give cha G BT a link to my page? So he knows a little bit about me about my organization and ask him based on that information to actually write an email, making sure that he’s skipping that brand’s voice, that has a little bit of background of who the organization is. And use that when it’s actually drafting that email, right? And so, um, and you can certainly do that. You can certainly do that. And so, um, so it’s powerful, there’s so many things that we can do with it. You know, I’m gonna share with you a, a concern that I have that I shared with the, the, the two, um, the two technologists who were talking about the prompt engineering yesterday. And I’ve shared this with other folks too. I, I’m interested in your reaction. Um My, my concern about the use of chat GP T or any of the, the generative A I tools is that we’re, we’re seeing away our most creative time, which is the blank page, the creation of the draft. We’re staring at the blank screen. How do I get started? Um You know, where should I start with my ending or should I start with my call to action in the middle or, you know, but where that to me is the most creative that we can, we can be and then less creative than that is refining editing, you know, copy editing, uh proofreading naturally, you know. Um So, so to summarize it, like my concern is that we’re, we’re gonna become less creative, we’re giving away our most creative moment. That blank screen moment. What’s your reaction to that? You know, I don’t know what kind of answers you get in regards to that, but I have found myself to be more creative by using Chat G BT. And the reason why is because now I’ve learned how to be more effective at communicating and given a specific instructions. Not only that though, but as I’m actually seeing the answers, I start thinking of ideas that I actually can use to enhance the final product that I want from cha GP T. So in other words, to me, for example, if I’m looking, I’m gonna give you example, I did, I did my workshop yesterday. Did I use C GP T to create an outline for my workshop? What do you think the answer to that is, of course, I did have I done workshops before on marketing and social media and uh and technology. Yes, I have prior to chat GP T. What did I do to create an outline for a workshop that I was about to present? What do people do? You go to Google? Right? You do a little bit of research, you can come up with an outlet yourself, but then you go to Google and you start actually looking at case studies, you start looking at concepts you start looking at and then you start putting all the information together. What Cha GP T does is basically grab all the information that he knows that exist and actually put it in a package for you in front of your screen based on the instruction that you give it. That’s what it does, right? So, so to a certain point is like if I want to write an email, for example, I would say to cha GP T I need to write an email, right? Um Ask me clarifying questions to get more context before proceeding. That’s it. Then cha G BT will say, all right, you, I I understand you need to write an email. Now tell me who the audience is. What’s the type of tone that you wanna use in the email? What are the key messages that you want to convey? These are things that well, we, we already know that we need to write on an email. But what chat G BT is helping me is kind of actually be more organized if there are things that I’m seeing there that I hadn’t thought about. And then once I see it is, oh my God, I forgot this. Now, now chat G BT is prompting you exactly is prompting me instead of actually thinking and being a little bit more creative and how I can enhance that process. And so that’s the way that actually I see it. Um So I don’t think the creative process is gonna go away. What is actually happened with shifting and how to be creative in a different way by using technology. And so, and that’s, and that’s the way that I, that I see it. That’s actually I see it with the people that I work with and how we have applied A, I thank you. Creativity in a different way. Yes, definitely. Um What else do you want to talk about? We, uh we could still spend some more time. What, what haven’t we gone deep enough on or? Well, yeah, I think, uh you know, for nonprofits, for example, but this is the audience of your, of your podcast. It’s like the question is, how do we actually use a tool like cha GP T to be more efficient? Well, you know, I gave you prior examples and how it can help you save lots of hours. You know, one of the things that we talked about yesterday was like, you know, if you want to write a blog post and you want to write a blog post about um mental health issues for teens uh in your, in your local area, for example, and the purpose of the blog post is to educate parents and provide resources well, prior to cha GP T, you probably would think and you will look at the blank screen going back to your, to your concern and you probably spend about eight hours trying to write, to write a very good blog post. Right? Well, with J GP T, we can certainly actually spend between 2 to 2 and four hours and actually write a very good blog post. Now, what happened with the other four hours, the other four hours that I’m not spending now and writing a blog post can be used in the marketing piece of the blog post. Now that I have written it, what can I do to actually promote it better and making sure that parents actually get to see it and get to apply what I have I have written for them to do or the tips that are provided for them in terms of mental health and, and, and, and, and how to deal with that with, with their, with their Children, for example, with their kids. And so notice how technology now is being used more efficient and we become more, I mean, uh more efficient on time, but more effective in the way that actually we produce results. So those are some of the things that I think is important for if you are a for nonprofits, if you ask the question, OK, what are the number one thing that you want cha GP T to help you with a lot of people are gonna raise their hands, they’re gonna say content creation, how to create more engaging content on social media. For example, my goodness, you have these tools, it’s gonna help you do that, right? And so when we’re talking about, you know, uh you know, using a GP T more for the nonprofit organizations, you know, one of the things that I would say is like get good at prompting. But on the other hand, just yesterday, I was reading an article where prompting in a few months is not gonna be something that it’s gonna be needed because what’s happening is as this technology advances, um the la language model is actually by just giving an instruction, the language model is gonna be able to actually predict what exactly is it that you want. So, and so basically, it’s not gonna be, you know, you’re not gonna need to be more detail than necessary sometimes. And so, so it’s a dancing rapidly, right? You actually go and go to websites and grab uh you know, uh prompts library for any type of role that you want. And then what you do is just copy and paste it and edit it based on your own needs. Prompt library. Oh yes, yes. So you want you, you know, you copyright it. Yeah. If you actually are a graphic designer, uh data analyst, there are actually prompt libraries in which you actually for anything pretty much that you want, you can copy it and paste it, edit it as you see fit and it will allow you to get more results faster, right? And so, so, you know, for nonprofit organizations, one of the things that I say is like, let’s get good at the basics first. If you get good at the basics, you’re gonna, you’re gonna see right away. Very good results. You’re, you’re gonna actually produce some tangible results, great results for your organization and then you’re gonna be able to now promote, better, communicate better. Um you know, if you are using uh cha GP T to create content on social media, you’re gonna be able to actually see the results of that by the content being more personalized, remember, personalizing and refining. And so those are the things that I think will be beneficial for fund raising. My goodness. If you’re, you’re fund raising and you have a database of donors, you feed that to cha GP T and you start segmenting your donors based on the amount of money that they actually have given you. Not only that, then you personalize that email, like I told you at the beginning based on that, not only that those that are actually have not engaged with you or for some reason, they haven’t donated with you in a while. How do we re engage them? How do we make sure that we remind them of the cause that at some point they actually, you know, believed or they engage with us at the first, but they haven’t done in a while. How do we re engagement? How do we actually make sure that actually they, you know, they donate, they come back. So look at all the great benefits that you can actually as a nonprofit can reap from this technology. It’s just knowing how to use it, right? It’s key. But you know, but as you, as you’re learning how to use it, the creative, the creative actually thought comes to you and say, oh my God this is just one tip of the iceberg. Now we can do this, this and that. So that’s what I say is technology for me had to allow me to actually be more creative in the way that I do things. All right. Yeah. All right, Carlos, we’re gonna leave it there. All right. Thank you so much. My pleasure. Thank you, Carlos Morales, digital marketing strategist at Viva Technology. Thank you very much again for sharing, Carlos. My pleasure. Thank you and thank you for being with Tony Martignetti nonprofit radio coverage of 24 NTC where we’re sponsored by Heller consulting, technology strategy and implementation for nonprofits next week, exploiting conflict and intuition makes better products. If you missed any part of this week’s show, I beseech you find it at Tony martignetti.com. We’re sponsored by Virtuous. Virtuous. Like I’m 14. My voice breaks, virtuous gives you the nonprofit CRM fundraising volunteer and marketing tools. You need to create more responsive donor experiences and grow, giving, virtuous.org and by donor box. Outdated donation forms blocking your supporters, generosity, donor box, fast, flexible and friendly fundraising forms for your nonprofit donor box.org. Love that alliteration. This does get a little tiring doing my per one person. II, I must be out of practice doing it by myself. It’s been over a year. Our creative producer is Clare Meyerhoff. I’m your No, no. 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