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Nonprofit Radio for July 1, 2024: Use Your Tech To Enable Generosity


Jamie Mueller, Peter Genuardi & Natania LeClerc: Use Your Tech To Enable Generosity

Our panel encourages you to expand your definition of generosity and how you measure it, to better acknowledge diverse forms of giving. They help you facilitate generosity through your data, tech and business processes. They’re Jamie Mueller with PTKO; Peter Genuardi at See the Stars; and, Natania LeClerc from Feeding America. (This was recorded at the 2024 Nonprofit Technology Conference.)

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And welcome to Tony Martignetti nonprofit radio, big nonprofit ideas for the other 95%. I am your aptly named host and the pod father of your favorite abdominal podcast. I apologize for the distortion you’re gonna hear in this recording from 24 NTC. It’s especially in the, the last segment, but kind of throughout uh it was much worse and I, I had to edit out some parts because you just couldn’t understand what was being said. I, I kept in what you could hear over the distortion. So, uh just I, I forgive me for the distractions that you’re gonna hear in a few places in today’s show. Oh, I’m glad you’re with us. I’d be stricken with dysphagia if I had to swallow the idea that you missed this week’s show. Here’s our associate producer, Kate with what’s coming? Hey, Tony, continuing our 2024 nonprofit technology conference coverage. We’ve got use your tech to enable generosity. Our panel encourages you to expand your definition of generosity and how you measure it to better acknowledge diverse forms of giving. They help you facilitate generosity through your data tech and business processes. They’re Jamie Mueller with Tko Peter Genuardi at see the Stars and Natania Lalai from Feeding America on Tonys take two Jim attire were sponsored by virtuous. Virtuous gives you the nonprofit CRM fundraising volunteer and marketing tools. You need to create more responsive donor experiences and grow, giving, virtuous.org and by donor box, outdated donation forms blocking your supporters, generosity. Donor box fast, flexible and friendly fundraising forms for your nonprofit donor box.org here is use your tech to enable generosity. Welcome back to Tony Martignetti nonprofit radio coverage of 24 NTC. You know that that’s the 2024 nonprofit technology conference. This conversation kicks off our day two coverage. We are in Portland, Oregon at the Oregon Convention Center and we are here sponsored by Heller consulting technology strategy and implementation for nonprofits. Kicking off our day two with me are Jamie Mueller, Peter Genuardi and Natania Le Claire. Jamie is Chief Growth Officer at Ptko. That’s papa tango kilo Oscar for those who like the phonetic spelling. Ptko Peter Genuardi is founder of see the Stars. And Natania La Claire is Director of Strategic and Integrated Planning at Feeding America, Jamie Peter natanya. Welcome. You did your session yesterday and your session title is use your tech to enable generosity. Uh Let’s start right here. Uh Sitting, sitting next to me, Jamie, why don’t you explain why, why the session was needed? Why, why uh what, what we could be doing better in the, in the community about uh, about the session topic. Yeah. Well, Tony, as you, well know, we’re seeing a decline in individual donors, right. Um, and we have some very uh generous people that are kind of making up that difference in the 1% and that is not a sustainable model for the industry. And so we’re really trying to figure out what is it that is decreasing fundraising or dollars coming into organizations. And, you know, the Generosity Commission has done a great job at uh looking at what makes people be more generous, what um encourages people to be generous. And so we wanted to have a topic that really explored all the realms of generosity and how they interconnect together and create a AAA pipeline for dollars to come in uh by way of volunteerism, advocacy and um just giving up time and influence and how our tech can better enable us to identify those indicators of generosity so that we can be more prepared to ask more of um the individuals that want to support our missions. Ok. You mentioned the Generosity Commission. I don’t, I’m not familiar with that. Yeah. So the, so the Generosity Commission is a group, a coalition of individuals that come from Stanford and a number of other uh uh um think tanks in the area. Um The Giving Institute is involved in that as well and give usa coalition. And so there’s been a number of studies that have been done over the that have looked at and explored through different colleges and universities and think tanks. This role that generosity has to play in our society, is there a report issued a report recently, a number of reports 2022 was the latest report, but there’s actually been a longitudinal amount of research that’s been done. And over, I mean, as you probably can imagine, volunteerism is a key indicator of uh of donations in the future. And um also advocacy and just overall relevance to somebody’s life and the way that they are being generous in their everyday life um can be an indicator of future generosity. And so how are we actually identifying those behaviors that people are naturally displaying in their everyday lives as being generous opportunities and then funneling that into the dollars that organizations really need to in order to, you know, further their mission and their capacity. OK, I see. And uh Peter, part of what you talked about in your session is expanding the definition of generosity, which Jamie was just alluding to how, how, how should we be redefining generosity? Yeah, that’s a great question, Tony. Um I think there are two ways that we should really look at it to help organizations just be more productive and engaging and getting more from their audience. The first is what Jamie alluded to, which is really taking a look at, say, Tony and saying, OK, today we really see him as a donor, but we know that he, you know, um volunteers that he is actually seeking services from us, that he is doing so many other things with us, but we’ve hyper focused on just his value to us as donors. And so we need to expand that. The other piece I think um that’s really important is expanding who we think of as people who can be generous to our organization. Um I’ve done a lot of work uh for and with direct service organizations and the vast majority of them really see those as two separate audiences, the people they serve and the people they raise money from. And so the more that we can think about a holistic uh relationship with people uh with the people who come to our organization to seek services, but also to support us in the future, to volunteer creates just a, it, it lets us expand the tent and draw more people into those who could support the organization in a, in a bigger and more holistic way. OK. So I, I’m, I’m, I’m stereotyping and generalizing with both of which are dangerous. But I think the stereotypes, I don’t know, I think they’re, I think they’re not valid. I think they’re ubiquitous that those of us, those who come to us for service are, are whether it’s feeding and of course, we’re gonna get to Italia Feeding America um or, or sheltering or, um, you know, I’m, I’m something of the, the, the the personal type of services that those folks aren’t just don’t have the, the capacity, capacity, the means to, to be donors. And I don’t think we think of the future, but we think of now they just don’t have the means. We’re, we’re wrong headed. I would say yes, I think with direct service organizations for sure. And I’ll let Natania um, tell us a little bit more about that. I think one of the, one of the organizations that actually does this really well is the American Heart Association. Um Several years ago, my dad had a heart attack and we need to get some help from the Heart Association. They gave us great advice and guidance. Um You know, after uh my dad got sick, he passed away, we made a contribution to the organization as donors and now as somebody who’s 47 and, and needs some support myself, I’ve gone back to the organization for information and that sort of thing. And so the way that they have thought about engaging me across this whole cycle of things where I’m a service uh beneficiary as well as a donor as well as somebody who will probably leave the money when I pass. You know, it’s that kind of long term thinking and holistic relationship that I think is really a productive model for many, many organizations. It’s time for a break. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual. Virtuous is the only response of nonprofit CRM designed to help you build deeper relationships with every donor at scale. Virtuous. Gives you the nonprofit CRM, fundraising, volunteer marketing and automation tools. You need to create responsive experiences that build trust and grow impact, virtuous.org. Now back to use your tech to enable generosity. Natania. You’ve been doing a lot of nodding as uh as Jamie and Peter were talking uh whether you want to share your experience at Feeding America or you wanna, you wanna think broader about this expanded definition of generosity who’s capable? Yeah, I think I just wanna touch on the fact that it is a stereotype that the people that we serve and that are in service uh would not be contributors, financial contributors. We find time and time again that our best supporters are our neighbors and the people that have received the services from our food pantries, our food banks and, and the network at large. And we even tell stories of our neighbors who are now volunteers at these pantries. Um So they see the direct benefit of the service they received and the value that they get from that and want to immediately give back and, and turn that into more that, that ripple effect of continuing to give to others who now need. Um which is, you know, it’s a beautiful thing and we’ve started to give them a platform as well, not only through our storytelling and um you know, not being the mouthpiece for the, for the movement, but really allowing our neighbors to be the voice of the movement and, and telling us what they need in order to thrive. Um So that’s one way in which we’ve been generous. But I think, you know, in terms of expanding the meaning of generosity, um you know, I think the big um the sound bite that I wanted to bring from yesterday was I think, you know, not that you need to throw out technology in the whole process, but that you can start from a place of ignoring the drop down menus that you have in your technology and, and not trying to categorize generosity based off of the constraints of what’s in front of you in, in whatever platform you’re dealing in, but go out and talk to people about what is meaningful to them, about giving to you um in the ways in which they want to give and then try to build systems that can track that in a, in a way that is, that helps you understand how invested they are in you are, are there other constituencies Natania that, that we should be thinking about? Besides those of us who are uh service beneficiaries, are there other constituencies? We should be expanding the definition of generosity to I think. So, I think uh you know, there’s advocacy for sure. And I think there’s also folks who um who want to create their own fundraisers or they want to give in ways that are not currently in our structures. And really what this is about is giving people the opportunity to, to support you in the ways that are meaningful to them. That could be a number of ways and a number of platforms. And one of the things that we kind of ran into some friction in, in the conversation yesterday was, well, you know, how do smaller organizations that don’t have the resources and um the means to adopt all these platforms and run all these programs and just, you know, try anything under the sun, you know, what are we supposed to do? And um you know, really, what, what we, our other um compatriot who’s not here today was, was able to contribute was, you know, pitch it to your leadership as a test start. Say it’s a test of trying out a new platform, a new way of um you know, tracking the, the ways in which people support you and then see over time if it gets you um exponential results, Peter can we talk a little about using technology because your, your, your session topic is use your tech to enable generosity. Now, Natania just referred to the inadequacy of the current drop down menu uh menus. I’ll just, I’ll just pluralize menu and this way, I don’t have to think of another noun. So the inadequacy of the, the drop down menu, how should our tech be integrated into this expanded definition of who can be generous and how folks can be generous. Yeah, I mean, you, you’ve kind of opened up this Pandora’s Box and I got, I’m afraid I’m afraid that my friends who work at software companies here are listening to this podcast and I hope they are. But um I’m gonna be critical of us as an industry for a second. I think Jamie um by coordinating this session really got this topic out on the table for us and it’s being had at, you know, all levels of organizations um in all the departments. But here at the, the technology conference, you know, we have to be a little critical of ourselves. Um I’ve worked for a couple of software companies that have made online cr MS that help with email and fundraising and advocacy and volunteer registration. And I have to tell you, you know, the place where those platforms are the most mature is when it comes to uh seeking money. So whether it’s getting people to convert more often on donation forms or to hit them at the right time with an email that gets them to open their wallet. That’s all well and good. And that’s important. But I think, um, don’t stop there. That’s right. We’re not, we’re not expanding beyond, beyond the, the simplest. That’s right. And so, you know, as a senior ranking Marxist at this table, I don’t really know if I’m the senior ranking Marxist. But I would tell you that my goal is to take all of this technology that we use to get people to open their wallets. Um All of these tools of late capitalism and flip them on their heads. So how do we use the tools that help us advertise to find people to draw them into the fold to provide those social services? Can you imagine if we lived in a world where direct service organizations brought the same kind of discipline and technology to serving their population as they do to raising money? Um I think that’s where we’re going to see a lot of research and expansion in the next couple of years. Be a little more specific about the software shortcomings. What’s the ideal for you? You know, I’ll give you a good example. Yeah. So here it is one of the organizations that I work with, we help them find about three quarters of a million people to put into and lead to their job training programs every year. Um Part of that challenge is that we’re trying to reach them with advertising tools that find people who are over 50 people of color, primarily women, lower education, lower banking rates. And those tools for advertising are optimized to find rich people who have money to spend on discretionary stuff, whether it’s buying a TV or donating to, uh, a worthy organization. And so we’ve had to come up with really innovative ways to identify people who meet those criteria, um, because they’re not optimized to find people with lower income, lower discretionary dollars and that sort of thing. And so, um yeah, I’m not sure, I’m not sure how we do it. I think we have to do our best to take those tools that exist that have been built by very smart people and get them to really deliver a human service and make the world more compassionate, diverse forms of generosity is essentially what we’re talking about. So, Jamie, you were, you were the impetus behind this, this session. Don’t be ashamed. It was, it was, it was my fault. No, what else? Um Let’s see, uh facilitating generosity. I’m just reading from your session description, facilitating generosity through your data tech and business processes. I mean, we’ve alluded to all that stuff but why we, you know, you had a full hour session. What else? What else can we dive deeper in? Well, we had two other individuals that were here and I think that they made two very strong points that I’d like to just bring up real quick. Yeah, I will cheer. So Mike Fisher Trusts Republic land, he was uh he was really bringing home the point that one thing that nonprofits could easily do well and that there is technology to support is to encourage those individuals that are your five star fans, your, your, your individuals that are advocating, they’re opening your emails, they’re clicking through, they’re donating, maybe they’re volunteering, maybe, but they’re just consistently available to you and your mission. They are the ones that you should be asking to get more involved by bringing more people into your organization. They are your super fans. They are the ones that can tell their friends about you easily and well, because they’re obviously passionate about your cause and mission. Um The other thing is to be looking at who your social influencers are, uh who is on um who’s retweeting you who or re xing you. I don’t threating you. I don’t know. I know, but you know what I mean? I think now they just call them posts which is totally generic. So let’s do that. Well, I like, I like I do too that we’re expanding the definition, we’re expanding definitions. So yeah, so the ones that are posting about you on social networks that matter to you or that you’re finding um engagement on those are the people that you should be asking to support you in those regards that the idea of spreading generosity and connecting people to resources into each other is, is something that I think we undervalue yet is extremely important. And so Mike Fisher was really great at driving home that point that we are well under utilizing those individuals that can help us invite more people into our cause. And then also, and how we measure what they do. We don’t even have metrics really for like social influencing. Oh no. Does that exist in CRM systems? It does in some? Yeah, but it, it’s underutilized primarily and then it’s, it’s the other thing is, is that it’s a acknowledged and Peter really brought this home to us yesterday is the fact that when you get an email talking about the way that you’ve made impact at an organization, commonly, they’re reminding you of the last donation you made and how you can expand that donation or up a $10 and become a sustainer. But rarely do they say, and we really appreciate also the 25 hours that you, you gave to us this year through volunteerism or the peer to peer fundraiser that you helped us make a success and our match with others on Facebook last year. And so we’re really not tracking these different ways that people are showing their generosity and it’s really a shame. And um, so I’ll just make two other points real quick. One is um, storytelling which I think Natania has led, um, has done a great job at talking about and Michelle Payne who is jobs for America’s graduate on our panel as well. Um She, you know, they work with youth and high schools that um need are, are looking for a pathway to success in underprivileged neighborhoods or, and in areas um where opportunity is limited and the stories that those J A alumni are providing jobs for America’s graduates fundraising team in order to go out and raise more funds is critical to the success of jobs for America’s graduates. And um that, that needs to be acknowledged that these people are spending their time, their energy and being vulnerable by telling their stories to others in order to help raise critical funds for organizations and commonly, that goes unnoticed. Last thing I’ll just challenge everyone to say is we talk about donors like we’re not donors and like we’re not generous people, we and to take a step back and say, why aren’t donors giving more or why are, you know, or what should we do to make our donors more engaged with us? Look, look at yourself what is missing from the process of donations and from the way that organizations are engaging with you, how are we going to get folks to be more engaged with us, engage with them? I mean, you’re saying, acknowledge, acknowledge the breath of their generosity. Right. Exactly. Are you satisfied or dissatisfied with the way that a mission or organization has been responsive to you? How would you like to see that improved? Um If you’re feeling dissatisfied by the process, then I guarantee you every stakeholder in your organization, every stakeholder that’s giving to your organization is probably feeling the exact same way. Um So do unto others as you want to do unto you, I think was Peter’s line yesterday. Several years ago, there was someone on who I followed on then Twitter. So I’m gonna keep using Twitter. Uh She was, uh she was the Whiny donor. Uh She was a board member and I had her on the show. She didn’t want her name revealed. Uh but she was a board member of a couple of nonprofits in upstate New York, Buffalo area. Um So I had the Whiny Donor on several years ago and I used to follow her on Twitter and we would engage and she was, you know, she was, um often disappointed, not always. I mean, she would point out successes too, but, you know, you sent me, uh you sent me a thank you letter, but the donation amount is wrong. I mean, that’s a, that’s like a killer, you know, I mean, that’s so basic. That’s that, I mean, that is cr MS are capable of somebody put the wrong number in, you know, someone who was careless or, you know, they didn’t proofread the letter to compare it with the data in the, in the CRM and it’s time for a break. Imagine a fundraising partner that not only helps you raise more money but also supports you in retaining your donors. A partner that helps you raise funds both online and on location so you can grow your impact faster. That’s Donor box, a comprehensive suite of tools, services and resources that gives fundraisers. Just like you a custom solution to tackle your unique challenges, helping you achieve the growth and sustainability your organization needs, helping you help others visit donor box.org to learn more. It’s time for Tony’s take two. Thank you, Kate in the gym. I’m, I’m coming back to these gym stories. Uh Yeah, no spending a lot of time there. I’m, I’m noticing things. I see a big difference between the way women dress in the gym and men dress in the gym. I, I think it’s easier to describe men the way they dress. They don’t give a shit put on anything old. I mean, and I know for myself like I’ll go in a pair of uh I, I typically wear, I wear a bathing suit as a workout workout shorts. Uh because they’re nice and short, you know, like they’re running, I use them as running shorts and also workout shorts like, uh you know, orange, uh orange bathing suit shorts and a green shirt. It makes no difference to me and my socks. All my socks are white. I don’t, I don’t call to coordinate any socks or anything that’s men, don’t give a shit. Women the color co ordination. The time that goes into the, the, I can imagine the hours that go into the shopping, not just the dressing but the shopping to match like the, the ankle band on the socks matches a color on the shoes or the ankle band on the socks matches the shorts. I’ve seen both of those or the shorts and the top color coordinate. Not identical. Man, you, you don’t have to go identical, but they’re coordinating a color, not saying matchy. Matchy. I’m saying coordinate much more sophisticated than Matchy. Matchy color coordinate or the shoes and the shorts. That’s another one. I’ve seen a lot. I the, the time that goes into matching these colors, it’s, it’s amazing uh or coordinating these colors. So women have a much better game in uh in gym attire. Uh You gotta say much better and um I just saw something in the New York Times this afternoon, uh about sock length in millennials versus Gen Z. And we get some of both on, on a, uh I’d say most of the people probably more than half the people who come to this gym, this town community gym are over 55 sixtyish uh but some, you know, but some are, are younger. Uh Now I have not noticed this myself. This is one that I I got from the Times today. Your, your Gen Z will, will not show their ankles with socks. It’s gotta be above the ankle and maybe even up to like mid calf gen Z but millennials always show the ankle what heads, I don’t know if P socks is an outdated. I didn’t, they didn’t, I don’t think they mentioned pets in the, in the article. Maybe that’s an outdated term, but that’s how I know them head socks. So you’re supposed to be able to tell Gen Z for millennials by the height of their socks. I don’t know what that’s all worth. Uh Congratulations women for having so much more pride in your gym appearance. And now I hope, I hope the energy that goes into your workout is equivalent to the energy that went into your shopping and then wearing the coordinating colors. I mean, I hope you’re working out just as hard as your shopping, but women got it over men. That is Tony’s take two Kate. What do you think? It’s, it’s like that old. Um If you feel better, like you’ll be better kind of thing. I think when you look better, you’ll feel better and you’ll do better. Um Also shopping for active wear is like so much fun nowadays because they have so many colors and you don’t want to show up in like boing black leggings or like white tank top. Like I want to show up in coral, you know, color coordinating, head to toe. It’s more fun that way. Ok. Ok. That’s the, that there’s the sentiment behind what I’m, I’m, I’m observing. And then you said pets for the socks. That’s how I know low, so low socks that are, are below or right at the ankle. Those are pets. We call them no shows because you can’t see them above your shoe. Yeah, I, I, I gathered that meaning, I, I was able to figure that out why they might be called No show. Thank you. All right. So, I’m using an outdated, outdated, antiquated, uh, uh, anachronistic term for old. Simple, old. All right. Well, I like, uh, I like, uh, I like, uh, synonyms as well. Ok. No more pet socks. No shows. We’ve got just about a butt load. More time. Here’s the rest of use your tech to enable generosity. Uh, Natania. I’m gonna put you on the spot. Do you wanna, do you wanna tell AAA um, a fee? No, no, a feeding America story. This antiquated, uh, mindset that nonprofits have that donors, you can only communicate to donors about giving money. And if you have advocates or volunteers don’t, don’t ask them for any money, you better not, you know, don’t, uh, don’t intimidate them or vice versa, you know, don’t encourage your donors to do other things besides donate. Um, we don’t want to distract them. We want to keep them on this path on the, the donor journey and the ladder of engagement to get them to be major donors. But none of this other stuff is gonna matter in that Um And I think that’s, that’s broken thinking and we have started to see how we’ve turned that around at Feeding America is, we’ve started to message all our in full file about advocacy actions and legislation that’s at risk. Here’s the spectrum of possibilities of how you can engage with us. That’s how you’re going to really build those brand champions for yourself. Um And, and get them to be the voice of your organization too as Peter um alluded to um II, I presume you haven’t had a lot of pushback from these donors as you’ve broadened their, there’s been no, no risk to it. I give, why, why do you ask me to sign the petition? Why do you ask me to write the email to the representative? You know, I’m already donating. People don’t still think that way they see everything as something coming from feeding America and a message from us to them. And, you know, I think that lifting that up and, and starting from that point, you can create a more holistic message that is more meaningful and stronger and gets you the results that you wanted. This is right within your purview as strategic and integrated planning director, right? And that’s a pretty big portfolio, strategic and not just strategic, strategic and integrated big portfolio. What I have to ask you the uh the significance of the you’re wearing a hat that says bagels, are you a, are you a bagel? Um connoisseur because I live here. They live in OK. Now I’m from New York where we’re boiled bagels? Are they boil them? OK. That’s the boiling. That’s the boiling. That’s the pre boiling before the baking. Which is, that’s, you get the golden crust on your bagel. It’s not supposed to be a pound cake. The definition of relevance. I’m learning a lot. I find this to be very generous. Henry Higgins. Henry Higgins. Henry Higgins. Spoiled bagels. Tony. If I could be so cheeky. I’m going to ask you a question. Um, Zars or David Bagels. What’s your, what’s your bagel place in New York? Well, it used to be H and H God, they close, they close, they always warm bagels. It’s gotta be, if you were willing to wait like five minutes, it’s the next round of warm whole wheat bagels, which is my, my, my, my go to would be coming out. But so, but h and h isn’t there anymore. So I’d probably have to say Zars. There are, I’m hearing an echo from our production assistant. Soon to be demoted. I said that earlier though to be nice to Amy free. I think that’s a good idea. No, after the conference, after the conference, but before the bonus. Yeah, exactly. After the work is done before the bonus is paid. Um, ok. Uh, so, ok. No, probably Zars. Yeah, we’re in Portland. Natan is Portland. Not a food city. It’s a big food city. This is an appropriate digression plus, you know, the middle aged white guy has got the master board and I I’m dictating the agenda. So, no, but I do, I do, I wanna work food in because Portland is an enormously rich and rightfully proud, rightfully proud food city from the trucks to the restaurants, et cetera. So, uh ok, let’s go back to genero expanding the definition of generosity though. Um What else? What more can we Peter? You’ve, you’ve been uh well, the, the, the one who hasn’t spoken. Well, you did contribute the bagel to the bagel conversation. But aside from that, uh what else, what else came out? Well, maybe some questions if uh if you feel we’ve covered topics, maybe some questions that came out of the session yesterday that were provocative, informative, interesting things you all hadn’t thought of. No, the questions were dull. You know, honestly natanya mentioned a couple of the really good ones and it was, you know, hey, look, we’re really small. How do we, we’re just trying to find our um our butt with both hands. How do we, how do we do the things that big organizations are doing? And I usually don’t say it so kindly, but with both hand that’s acceptable here. Oh, we had somebody say, fuck yesterday talking to my 14 year old daughter. So, you know, I try, I try to keep her. This is, this is not a G rated show. I mean, it’s a PG show but yeah, I still think it’s appropriate. I get it, I get it. Um I might, um, I might let you talk a little bit about it, Natania. Um, but I, I thought like, you know, look, you just have to, you just have to do it. Um delivering value to people and delivering a valuable experience is really critically important. Um And that’s one of the ways that smaller organizations can dive in and really try to grow. Everybody started their email list or their, their, you know, Instagram or Facebook profile or tiktok. Uh What do they call it an account, I guess over there um with one follower, right? Them, plus their mom. So um it’s really one of those things that I think we get asked a lot is how do small organizations get in? And so, you know, you just have to do it and, and from my perspective, I think delivering value is the way to, to really um start to do it. Just just give people something that they want, whether it’s that experience, whether it’s those compelling stories, whether it’s, you know, imagery that reflects people who look like them and the people they care about. Um that becomes probably the first step on that ladder towards, you know, programmatic maturity and getting people to really um engage an audience and get them to support their cause. Um Natania, I trounce all over what you were saying yesterday. Can I just insert something? There’s, there’s a basic principle in promotion and marketing that the way to get more clients or in this case, donors or volunteers is to be great to the clients or donors or volunteers that you’ve already got. And Natania, that goes right to what you, you’re saying about expanding their engagement. Uh and not, not, you know, putting people in silos as strictly a donor, never talk to them about, you know, other, other opportunities. Uh You know, and I think it’s just treat people the way you’d like to be treated. You know, you don’t even have to go to Prenn of promotion and marketing. Just uh the golden rule. Yeah, totally. Yeah. And no, you did not trounce all over. I was gonna say, um I do think, um, you know, yeah, offering those opportunities and, um, you know, I think there’s, there’s this perception that, um, you know, if you can’t do things at the, at the Cadillac or the gold standard that then you shouldn’t do it at all. And I just don’t think that’s true and, you know, we might be at, or I might be at a large organization now. That doesn’t mean we have everything figured out either. You know, we, we all are in the same industry that is founded on some broken principles, you know, the nonprofit industry isn’t perfect just like any other business out there. Um, and we all have to deal with the same fundamental um cultural issues that we, that we are dealing with um as an industry and uh at the end of the day, if you can ask three people, five questions or five people, three questions. However, you want to go about it, which are, you know, something like what are the ways in which you want to be involved? Do you prefer to support in person virtually or behind the scenes in an operational capacity? Do you wanna get email from us? Do you wanna get paper mail? Do you wanna not get anything? Um You know, asking people how they want to be involved is the first step and that can get you more data than any kind of, you know, the only caveat there is you then have to honor their honor their request. I mean, if you can’t, if you don’t feel that you can segment that way, then don’t ask the question. But I do think you can ask people, you know, what are the ways in which you do want to be involved? That doesn’t mean you’re gonna promise them that, but it does mean that you want to get to know them better. And then this is for in the future for us to be able to understand what do we need to deliver to you in the future. And it’s all about how you deliver that message to them. And I think you can keep yourself honest and accountable. Without over promising too much. All right, I’m gonna defer it to Jamie as, uh, as our origin originator, uh, to, uh, to wrap us up with some warm motivation. Ok. Well, so there were actually two other things that came out. They weren’t questions. We had a lot of people that offered a lot of great ideas in the audience as well. So we actually did, yeah, we did an exercise where we turned to each other and talked about as donors. How would we want to, how do we like to be treated? Um What seems to be missing from our, our um generosity experience beyond donations. And there were two things that came up as one is uh a Human centered design approach and starting from places of generosity, different origins of generosity, right? Volunteerism or advocacy or influence or engagement of referrals, storytelling and then mapping a journey uh throughout your organization for how you believe that individual is going to want to engage with your organization and, and delve deeper into your mission. Um And then using CRM automation or Eecrm automation, um offline analog, whatever, whatever you need or have available to you to make that journey as realistic as possible. People that are showing generosity in a certain way together to uh to help design together. How are you going to further that form of generosity within the mission? So if you have a number of volunteers that are volunteering at a food bank, uh bringing them together into a roundtable or fireside chat to talk about what’s missing from the experience. What could we be doing better? What are you finding fulfilling about that experience is a great way to get people involved and people find that form of generosity and, and being invited into a community of common, like individuals and common behaviors to be very fulfilling and a way of saying thank you to those people because you’re acknowledging the fact that they are contributing in a certain way. And that’s why leadership circles exist and giving circles. I just want to insert that I had someone a guest yesterday, call that a town hall. Yeah. Yeah. Yeah. Whatever you want, whatever you want to call it, people feel warm invited to that. Absolutely. People want to share their ideas. I will say I’m very, I am excited about this book, Tony and I do not know the gentleman’s name and I apologize. So I hope you can find it for me. But the head of Ted just came out with a book called Infectious Generosity. And it’s all about how the greatest form of generosity is spreading ideas. And he gives some great examples, some great stories throughout. And I think that there are some really critical lessons for us in the nonprofit industry on how we are helping individuals uh and facilitating individuals, the spreading of ideas and resources to each other. Um because that’s really what connects us all together. That’s Jamie Mueller, Chief Growth Officer at Ptko papa Tango, Kilo Oscar, also Peter Genuardi, founder of see the Stars and Natania Le Claire, Director of Strategic and integrated Planning. What a portfolio at Feeding America. Thank you very much, Jamie Peter Natania. Thanks very much for sharing. Thank you, Tony. Thank you outstanding. Thank you and thank you for being with Tony Martignetti nonprofit Radio coverage of the 2024 nonprofit technology conference where we are sponsored by Heller consulting technology strategy and implementation for nonprofits next week using A I in your communications. If you missed any part of this weeks show, I beseech you find it at Tony martignetti.com were sponsored by Virtuous. Virtuous, gives you the nonprofit CRM fundraising volunteer and marketing tools. You need to create more responsive donor experiences and grow, giving virtuous.org and by donor box, outdated donation forms blocking your supporters, generosity. Donor box fast, flexible and friendly fundraising forms for your nonprofit donor. Box.org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martinetti. The show social media is by Susan Chavez. Mark Silverman is our web guide and this music is by Scott Stein. Thank you for that affirmation. Scotty be with us next week for nonprofit radio. Big nonprofit ideas for the other 95% go out and be great.