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Nonprofit Radio for June 1, 2018: Tech Mindfulness & Fringe Benefits Trigger UBIT

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Beth Kanter, Carrie Rice & Meico Whitlock: Tech Mindfulness
Our Nonprofit Technology Conference panel wants you to avoid technology burnout or overcome it if you’re already there. They have mindfulness advice for your entire office, your teams and you. They are Beth Kanter, Carrie Rice from Carrie Rice Consulting and Meico Whitlock of Mindful Techie.

 


Gene Takagi:
 Fringe Benefits Trigger UBIT
Tax law now requires your nonprofit to pay unrelated business income tax on parking and commuting expenses you provide for your employees. Our legal contributor, Gene Takagi, shepherds you through the new land. He’s principal of NEO, the Nonprofit & Exempt Organizations law firm.

Gene Takagi

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host oh, i’m glad you’re with me. I’d be forced to endure the pain of zoho iq andthe assis if you stung me with the idea that you missed today’s show tech mindfulness our non-profit technology conference panel wants you to avoid technology burnout or overcome it if you’re already there, they have mindfulness advice for your entire office, your teams and you. They are beth cantor carry rice from carry rice consulting and miko whitlock of mindful techie and fringe benefits trigger you b i t tax law now requires your non-profit to pay unrelated business income tax on parking and commuting expenses you provide for your employees. Our legal contributor, jean takagi shepherds you through the new land he’s, principal of neo the non-profit and exempt organizations law firm i’m tony, take two, show your gratitude. We’re sponsored by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant radio by wagner, cpas guiding you beyond the numbers wagner, cps, dot com and by tell us turning credit card processing into your passive revenue. Stream tony dahna slash tony tello’s here’s our panel on tech mindfulness welcome to tony martignetti non-profit radio coverage of eighteen ntc you know what that is? It’s the two thousand eighteen non-profit technology conference coming to you from the convention center in new orleans. This interview, along with all our eighteen, ninety si interviews, is sponsored by network for good, easy to use donorsearch and fund-raising software for non-profits my guests right now are beth cantor carry rice and miko whitlock welcome all three of you. Thanks for having us. Our pleasure, my pleasure. Thank you very much. Carrie with cantor is master trainer, speaker, author, blogger and her latest book is the happy, healthy non-profit carry rice is principal at carry rice consulting, and miko whitlock is founder and ceo of mindful tiki. All right, your workshop topic is had a conker technology distraction and burn out and be more present for yourself, team and organization. All right, that’s pretty lofty presents. I feel like starting right in the middle. Carrie, we’re not so president so often, are we? Well, we broke up our session into our presence for ourselves, our presence for our team and our presence. For our overall organization, that was my focus was really about what are we doing to make it possible for those of us who aren’t members of the paid staff necessarily to remain present for the organization in a way, that’s not pushing them past their use of technology in a mindful way that to their own benefit as well as for the organization. Okay, so so each of you, i guess, has has ah, part of this three tiered presentation. Is that correct? Yes. Okay. So then carry is the organization, right? Isn’t in the organization. Okay, the host needs some notes to keep this straight. And beth was yours. Climb the we the wean? Yes, ourselves that we being of teams or internal organization staff working together. Okay. And, miko, what is your part of this? The eye, the individual? Oh, you’re the individual. Okay. Okay. So how do beth and carry distinguish the two? The two years of years the organization so you’re outside the organization, extra marries outside the organization and remaining being present. And you’re here in the internal. Okay. Got it. Yeah, i do. Alright. So far. I hope i don’t lose it. I got it? Okay. We’re also trying to overcome tech burnout. You’re we’re all concerned about tech burn out what’s the trouble here, rico? Well, the trouble is twofold. So one is what i described his intention deficit disorder, where we have a lack of clarity about what it is. We’re actually focus on it in a particular moment. I don’t think that’s a crazy coin. I mean, i think that’s out there is an attention deficit disorder. Intention? Oh, intention. Attention. Oh, well, i’m glad i okay. Intention. Definite deficit disorder. I’d yes idea. Okay. I made that clear. Yes. And so part of the work i do is around people to take a step back and really reflect on what it is that you’re trying to do in particular the context of a non profit organization, what’s your role. And what are you pushing in terms of the actual mission and the outcomes for this one aspect of it? The other aspect of it is that we have to recognize that the technology is designed in such a way that is intentionally draining our attention. Right? So is, you know, we have push notifications that are set up by default, for example. For social media, for our mobile devices. And we have to understand that that’s intentional. But they’re also ways for us to control that we can turn off those modifications. We canoe certain absent applications to regain our attention, to be more present. But those are sort of two aspects of it lack of intention and then also the intentional effort by companies to actually take and hold and keep our attention. Attention. Okay, thank you. And welcome back to non-profit radio. Thank you. And i talked in twenty sixteen and the other person on the panel who i spoke to in twenty sixteen was best cancer. We’re talking about your was then your new book? Yes. Ok. Healthy non-profit healthy non-profit, which is still you can still get it. It’s. Not like it’s out of print or anything. But in twenty sixteen, it was new. And your co author wass lisa sherman. He’s a sherman. Is she here? Not this year, but this year. Okay. And how is this work today? Different than what we talked about in twenty sixteen and happy, healthy number off it. Well, if we go back to that radio program in your archives, we talked about self care and taking care of ourselves and talk on a culture of well being. So this is a subset of it on dh specifically how staff working together can be highly productive unless distract less distracted and get their works done. And i think what we’re faced with is something called collaborative overload, which is back to back meetings, too many emails, too many platforms, and that keeps us from getting things done. So a lot of what i talked about is how could you be more intentional about your work together to combat this distraction? Okay, we’re cement wristing phrases that lack of intention intension deficit disorder, collaborative overload. Carrie, did you come with the special phrase? Welcome to non-profit a radio is very ous a newcomer. Welcome, i always surround myself with the best, so you’re you’re non-profit radio. Exactly. I’m a non-profit radio way with you and beth in mikko doesn’t get much better than that. Um, well, i come from a world where my branding is called empathetic non-profit management, which is basically that all the stakeholders of the organisation should be treating each other the same way that we treat the recipients. Of the services that we provide so the empathy that we have towards the poppies or the homeless people, we provide the same level of empathy tours, donors towards board members towards members that we’re looking at each of those groups through that same empathetic lens. And so by doing that, and then combining that with technology it’s about changing the expectation of what we do internally on our team or what we do is individuals based on the work that meeko is suggesting that we’re saying, well, maybe that doesn’t all apply to the external stakeholders who aren’t actually getting paid to do the work that we’re doing as professional does not okay, there’s a lot here, we’re gonna unpack it. I’m the remedial person on the panel, okay? Because you all have been thinking about this for years, or at least, you know, it’s, right? I mean, years or at least months in collaborating around this on the newcomer. Well, same way. Okay. Right. Well, ok. I want everyone thinking out of an average. Okay, on average are so you’re quick learner. So bring me along. Yeah. Be respectful. Okay. Uh, it’s. Time for a break. Pursuing they have a new paper, the digital donation revolution how do you keep up in our one click to buy amazon world? Can you use more revenue? A loaded question? The paper has five online fund-raising tactics proven to work and save money proven tactics you will find the digital donation revolution on the non-profit radio listener landing page. Tony dahna slash pursuing radio now back to tech mindfulness look, i don’t know where should we go? I want to start with the i’d like to start with the i actually down the end. Okay, i will start the individual. This the lack of intention this is all around helping us to stay focused right now so that we can be more mission successful ways all it’s all for the good of the of the of the social yes, there’s the societal good. But if we don’t bring it down to the if we don’t start with the individual, we can’t be maximally efficient in helping change the world. Yes, my yeah. Is that a decent contacts i put in an early yes, and so it it starts. I use a framework to people to sort of have ah place to go when they get distracted, right? So distraction is inevitable. So we’re talking about is getting a tool, a framework that they can walk through. It starts with understanding your why or your purpose. So why you showing up? Why are you committed to the work that you’re doing and then understanding based on your based on your wine, your purpose? What your actual goals? And you might have many goals that you’re focused on any point in time. And once you identify what your goals are, you actually prioritize because he recognized that with multitasking were actually mohr effectively be focused on a few things, that we’re not very good. Multi taskers, actually, are we even though we think we are what there’s actually wait, i thought we were not. Are we? Am i wrong? Well, you could say i’m wrong, i’m wrong. Why? In the technical sense, one way you could talk to this is not only me and nico, am i wrong about them? I’m walking about multitasking, i thought we were not really, truly you can’t really multi task exactly on what it when you’re doing two different task, your brain is just switching back between. The two on every time it switch treyz delays, and it also uses up brain cells and raises quarters all of cortisol levels that raises cortisol levels. So i was right. Okay, how come nobody said i was right? I am going to tell you that i think you’re right. It depends on the way to find monisha audiocasting so silent when i know for me i was seeking information that wasn’t next time, i’ll give it to him as long as it’s deserved. I mean, of course, it’s wrong if i’m wrong say, i’m wrong, but if i’m right jump on it, you know, it doesn’t happen that often. There you go, give credit where credit is, tio. Yeah, i actually like transitioning between projects, it’s just that for me i have to set aside an amount of time that works best for me to make those transition and that time is probably more than ninety second i s actually it is more than ninety seconds. Another thing about multi tasking is it takes you several seconds to re find yourself. We acquaint yourself with the task that you left, but you’re not going back to that could take his lorts nine or ten seconds for more, you know, when you’re like bouncing just quickly. I mean, it could take it could take ten minutes if you were writing something, you know, if it is a bigger piece or something. All right, because it’s not just the switching cost is also the cost of actually getting back to the place where you left off, right, and then take some time, they sort of speed up again, right? Right. Okay. Okay. All right. So good. We’re focusing on the on the you know what? I have a question for you, though. Sure. How does the eye how does what you’re describing relate to what carries part of this is she’s here you’re talking about carrie, talk about the individual as off site worker or as a as a consultant to the organization, but you’re also talking about individual. How do your how do your topics today differ? Well, i was so that they overlap, and so when we talk about why we’re talking about obviously, the individual right organizations are not just things they’re made up of people and the same thing when we talk about boards and other external stakeholders, we’re talking about people and individually way have to be able to show oppa’s out best cells so that collectively, when we come together, we can maximize our collective right, carrie okay, carrie where’s the overlap, right? So if someone were following amigos presentation yesterday about thie ability to say yes and to be able to say no with intentionality, then i want a board member who feels comfortable saying no to me because then when they say yes to me, i know they really mean it because i know that they have the skill set to say my schedule is too busy to be doing that right now or it doesn’t fit into my why of why i’m involved with this organization specifically. Okay. Okay. Um, i saw you nodding. You wanted you wanted anything with beth that’s about this promise not to swear this time you can go back, tio? No, it was twenty sixteen. Or was it fund-raising day in new york city, so, like twenty, fourteen or something? My boys just cracked fourteen and the two thousand thirteen thirteen remember better than okay. Two thousand thirteen fund-raising day n y c and best drop the f bomb, but she promised not to do now because i have affiliate stations that are governed by the fcc way, we can’t use the seven, we can’t use the seven words that george carlin had a lot of fun with, okay, okay, in any case, the whole context or yeah, long term listeners will remember best dropping everything twice in the same, the same discussion that certainly new visitors can go to your archives. Thirteen was only on one time that year, you find cantor at twenty martignetti dot com get the twenty thirteen appearance from fund-raising day in new york city. Okay, with that contact. Well, there’s something you want to add to the discussion. So, yeah, i think the collaborative overload is made up of four, four things the four piece and they’re not bad words. I don’t get what you don’t sow planning, planning priorities, being president and then people. So our relationships, interaction with staff and how we work together, communicate and collaborate on projects can lead to burn out in stress and certainly having, you know, just for example, let’s say my phone’s here, right? Yeah. This is like techno fear in ce and a bunch of people are doing this at a staff meeting it’s getting in the way of getting things done. We’re not giving each other our full attention and intentionality. I even considered that maybe you have a word for this cycle of insulting, well talking techno fear with techno parents? Yeah, insulting technology. A little offended you? No, i’m not talking in a meeting and people were picking up their phones. I’d rather they walk out this way. I think they’re going to the bathroom and i’m not tracking their time, so they’re gone for fifteen minutes do-it-yourself trouble may i’d rather they leave and come back and do it while i’m talking. But here’s the thing and it’s a lot of what i talked about in terms of the week. We have to be intentional about the way we’re working together. So if there are work and we’re being explicit at a meeting, we’re not checking our phones during the meeting or a technology unless it’s supporting the technology or else it’s a device free meeting. Okay, all right, so waken new can help with policies. Ground rules were also are also trying. Teo set norms that have to do with acknowledging riel life happening. So for me, some having someone come into a staff meeting and say, i’m waiting to find out if my father’s okay in the hospital. So i’m going to be looking at my phone during the meaning of exception exactly, but sat having that norm set so that someone is sneaking away to look at their phone and distracted from the meeting, but to be able to share with the members of the team. This is why i’m distracted right now i’m doing the best i can than everybody else khun give that person support and make them more successful. I agree, and then the knot intentionality around it. Here’s the reason why? Okay, okay were rough about halfway through and we we’ve talked around way talked about this. Why this is important. I want to spend time on strategies. What is our listeners? They’re in small and midsize non-profits how can they apply this work to them? Or if they are an outsider? Or maybe even a virtual employees carry reitman might you’re you’re part of this. I told myself i also applied a virtual employees. Absolutely, absolutely. Yeah. I mean, i don’t want to drill down through yeah, yeah, and specifically, when it comes to technology wellness with external stakeholders, my rule is simplicity is that sometimes the complicated solutions like using, for example, slack for us to keep track of our conversations for a lot of people who don’t work in a corporation or in an office or in a non-profit they don’t know anything about that program, so coming up with a simpler solution and saying, oh, let’s, just use google chat or let’s, just use text messaging or something like that it’s a simpler solution for an external stakeholder than an internal stakeholder like the teams that that’s talking about where you can actually say, okay, everybody needs to get up to speed on this particular technology, but it’s really hard to do that when it’s someone who is a donor or a boardmember or an external consultant or someone who’s working off site, so you’d probably rather i didn’t say we’re willing it down for the lowest common denominator. I prefer not to use that phrase whenever possible, but i will i’ll stick with simplicity because that people keep it simple, silly, i won’t say stupid keep it simple, silly. Okay, good enough. Miko, how about cem cem, drill down tto strategies. Teo, you know, overcome this tech burnout. So the first thing i will say is that not every solution is a digital technology solution. And so starting with just taking time to really get clear about your intentions and as i was saying, establishing norms in terms of policies around how you actually meet and how technology is involved or not in those meetings and using the time at the beginning of the meeting just run through really quickly. Hey, guys, this is what we agreed to. No cellphone today. Is everyone okay with that and running through it that way? Don’t think i was out, and that would be the time to raise your hand and say my father’s in the hospital. I do. I’m doing the best i can. Okay. Okay, so but if you’re looking for a technology solution, there are a number of aps out there that are really cool that really help you too be clear about their intention and to help you not to spend as much time on your device is doing things that aren’t moving your mission. Or your wife forward. So i think a moment for example, moment is an app that you can download for the iphone and for android moment, yes, moments ok? And it simply keeps track of how often you’re actually using your phone and how often you’re actually using different aps. And so you can look at the data that you’re getting from this and actually haven’t awareness. Oh, i’m spending two hours a day on facebook. I’m spending three hours, you know, looking at instagram like us five hours out of my day. Maybe i could be spending that time doing something else so that simple awareness could be oh, really begins to instigate a shift in behavior. Okay, okay. Strategy strategy for the we the team one one one that’s real popular’s tohave an email charter which includes things like what is your policy around after hours emails which can cause a lot of stress. It’s not so much the amount of time it’s this sense that you’re on call all the time it’s just it’s just the just the existence of it. Right? So having a really formal policy about, you know, for normal business email, i mean emergencies and disaster relief and all that it’s an exception way. Don’t expect youto at reply to your email right away between seven p m and seven a m sometimes it takes, you know, making sure that the senior leadership understands this and is modeling that behaviour as well. Yes, i know it does not. If not c e o on down buy-in none of these strategies, they’re going to be our gonna be adopted, right? Exactly those exceptions ceo is allowed to look at her phone during the meetings. The whole thing crumbles, right? I mean, we got nothing to bases, all right? And that came up in our session as well. Someone asked that my ceo’s looking at the phone all the time and what i know there’s so many things i want to implement, but i can’t and i ask that person well, do you manage a team? She said, my senior management won’t listen to me and i said, you managed to team and i said, yeah, just your team listen to you well, most the time they said we’ll create that culture on your team exact change. You can change the way we roll yet. Okay, okay. That came out and came out on the previous conversation today to try to think about what the the context of that was. Oh, it was trying to get buy-in from above, actually way. Label them buy-in bitches. Bitches is okay. All right, all right, all right. It is ok. Carrie and laura, i think they’re very good team. They’re very good together that used to be at the humane society of us. And anyway, we dump them two buy-in bitches, but one of them said, if you can’t, you can’t make them get get the buy-in above. Then manage what you can on your on your team. So same same idea and then show it off to you know, when your boss sees how productive your name is being, they say what’s the secret why’s your morale so good, why is your productivity so good? And then you’re able to say, because we we managed expectations, we set norms and you’re actually you’re managing up and there was another, another instance that came up with in this case, it was a consultant, mike. My clients expect me to respond to them right away. How do i address? That expectation and it’s kind of well, you. If you reply, you set up the expectations. We know you break the norms. Yes. You know, when that you teach people how to treat you essentially you notice that the boundaries early? Yeah, yeah. Beth is right the first time if you respond immediately, that’s that’s the rule and that becomes, however, if you reply with or if you maybe make make a call instead of replying with email, you know, i don’t i don’t do after hours. I don’t do after eight p m e mails or whatever. I mean, i you know, i have my own life. You said the boundaries of the expectations early and i ninety nine people out of a hundred going to respect that, i think. And i read it it’s in my consulting contracts, actually, that i only do work between norvig snusz hours. Okay, well, you’re the mindful technique. You if your story miss up and get off that shot his mic off. Great, but but i saw kivi, larry miller speak recently if bloom khan and she was talking about the types of roles where we want to be responsive to our members in real time, and so having there be certain members of your staff who have a different work schedule where they’re in the office only twenty five hours a week and then they’re available evenings and weekends fifteen hours a week to be checking so that if someone posts and says, oh my gosh, what do i do about my dog there’s someone who can respond in real time and say, we can’t help you with that? Why don’t you try calling this emergency number but that they don’t have to work full time in the office if they’re going to be available during alternative hours? That’s something that they actually negotiate with their workplace and the expectations air managed and that it actually works really well? Kibby it was an example that give you gave, and i thought that was it great way of thinking of it when we do want to be able to be responsive during weird times, that’s also has implications across time zones yes, yeah, likewise world where the people on the west coast what’s the expectation and carrying your you know, maybe you’re a consultant to a virtual employees on the west coast. Are you? Are you expected to be up and working at six a? M or do you work the hours of your zone? There are policies that cuts both ways, right? But what are what is our policy? That’s when it gets back to the normal? No, we need to go with the norms are what the ground rules are. Yeah. What’s bloom con it’s a balloon khanna blew the bloomerang unconference they do a column around here? Yeah, yeah. Bloomerang does an educational conference, which i know a lot of other vendors do as well so that their their clients are actually getting a lot of information as well as using excellent products, you know, across the board. Okay, that j lo j love involving bloomerang, i guess founded bloomerang. Actually, i think he’s been on the show. A lot of good people now and even more good people. Like i said, i only i only surround myself with the best company. All right, you can place carrie. You still got a couple minutes left. Let’s. Go back to yumiko. You got another another strategy. Tip tool. Best practice? Yes. So you can take control when you come to digital vices like your tablets in your mobile devices, you can actually take control so the defaults might be set to push notifications to you. For example, every time you get an email every time someone likes a post on facebook, but you can actually adjust those setting so that you’re not getting pained every time. Is it really necessary to get a get a email every time somebody likes a post your comments on it? Is it really? That is a really essential? Is it essential? I don’t, i think not. Right? Well, israel, i imagine that could be circumstances where i might be the case. If you’re managing social media on behalf of her brand, maybe it does make sense if you’re monitoring comments, but as an individual, maybe not if it’s, especially if it’s getting in the way of you getting meaningful work. Okay. Okay. Excellent. So look at those defaults. Yes, because the platforms want you engaged. Exactly. Uh, that’s how they make their money? Yes, yes. Yeah. Linked in with the with the what is like that you can you can vote somebody with you. Give somebody a endorsement. Endorsement? Yes, with the endorsement. Oh. My god, it’s rampant? What do i mean? That first of all, they’re meaningless. It’s just an engagement hook. Yes, i think. All right, we don’t need to be notified. I’m obviously i’m sure you’re sharing my bias. Uh, sorry. Okay, but its host. No, no smiling. Now, you don’t think it is all right. Listeners are accustomed to this he’s rants. Okay, another strategy. Ground of something else we can do within the organization. Uh, what? What could we do? Root. Nice reflection. Okay, right out. How are your liberation? Okay, so, uh, because the stress and burnout is what i call fired-up leadership, our fire drill culture, which is basically oh, my god. The grants to tomorrow. All hands in the conference room let’s, get this done and and kind of if there are fired rell’s, you know which happened? It’s having the discipline toe push the pause button and figure out, is there a bigger systems issue or something we can address toe? So we don’t have this fire drill next time. Yeah. Weekly fire drills latto program. No, no one. And it pulls people off their work. It creates a lot of stress. And if the leader has that fire drill, leadership, culture, it’s, the shrill voice. It just causes a lot of stress. Yeah, and that’s, not productive, it’s giving me. I got a chill. I mean, i got a i got a physiological reaction, just as you were, and i didn’t even do it. And full fire drill voice. She didn’t run around or anything. I think it is all my fault. Okay, excellent. Zoho what about you said you call that routinized reflection? Yes. Ok. Ok. What about what about in the organization? Dahna dahna i don’t know. A collective time together. Devoted collective time. That’s not devoted to work. Well, i was kind of other reflection or something. Well, well, two things too quick. Tips. Okay, so so there’s the five wise, which is an exercise. When the fire drill happens, sit down with the team, do a twenty minute brainstorm. Why did this happen? Oh, because we didn’t have the grant on the calendar. So why did that happen? Oh, well, we don’t have a grantspace started before you drilling down, asking why? Why? Why? Why so that’s a really good practice? We actually find out the root cause we’re right through all the symptoms, right? If your record and try to fix it, thie other one is because we have bad time management tools were not using time management tools or headline management, right? Well, saliva flying there that’s mine. You know, sex on that time i was on the table didn’t hurt anybody. Okay? And the other thing is having look ahead. Rituals and ah, latto non-profits do this many don’t just like looking at you probably do this because you’re scheduling what’s coming up the next quarter, the next month, one organization that i know they have stopped days and stop days are they don’t have any internal meetings that one day a month, it’s actually a development team, and they work on getting that deep thinking done the creative planning, finishing up the proposal they didn’t right so it’s not filled with all the meetings and deadlines and stress. Carrie, i’m gonna give you the last shot. Unbelievably, this is we’re almost done last last tool tip strategy tech. I mean, idea what what you got both of my tools would be empathy and empathy. It would be self empathy. It would be taking a moment and assessing yourself and looking at all the expectations you have for yourself and others have for yourself and then empathizing and really thinking about what you’re actually going through. And then every other stakeholder you work with just walking a mile in their shoes and just imagining what’s challenging them. And how can you make it easier for them as well? The empathetic, empathetic also. Thankyou. All three. Very much. This one flew. Flew. Sometimes i gotta pull teeth. This one. Not like that. Okay, they are beth cancer, master trainer, speaker, author, blogger carry rice principal carry race consulting mika whitlock, founder and ceo mindful techie. And you are with non-profit radio coverage of eighteen ntc this interview sponsored by network for good, easy to use dahna management and fund-raising software for non-profits. Thank you so much for being with us. Need to take a break, wagner. Cps before they go beyond the numbers, they cover the essentials for you. Nine ninety and your audit. Check them out at wagner cps dot com. You get to know them in one dimension on the screen. Then go three d real life. Pick up the phone. Talk to the partner. You huge tomb. Or of course, you can use the contact page on the site. If you prefer. I like to talk to people. I like to get on the phone with you. Very nice guy. Not going to let you down. Wittner, cpas, dot com they will take care of you and your auditing. The end accounting needs. Jean takagi is coming up now. It’s, time for tony’s. Take two. I hit this last week, the ninety six year old secretary um i didn’t know who writes this crap. I didn’t hit the ninety six year old secretary she’s already dead. But i did mention this last week and i should write this. I need an intern to blame. She this woman gave eight million dollars to two non-profits in her will had very unassuming lifestyle all of our old life. Nobody knew that she was anywhere near ah millionaire, you know, able to give away eight million dollars in her will. Ah, my takeaway from this is in the video, the little teases i want you to show gratitude toe all your donors. She was not a donor, but she could have been. And she if she had been, she would have been very modest. So that’s sort of a tease. Take a look at the video at twenty martignetti dot com leinheiser love we got we got we got tons where’s it going to it’s going tio let’s start with cambodia and ottawa, canada you’ve been with us a few times. Ottawa welcome back. Germany, gooden tog gergen, india i’m sorry. I can’t i don’t know. How to say hello in indian but the live listener love goes to you brooklyn, new york that is not foreign att least not in my in my book, maybe from people in queens. It is taipei, taiwan ni hao where’s our china. No one in no one checking in from china today. Um, bring it back to the u s, tampa, florida, brooklyn, new york, multiple new york, new york get the to get the two borrows know staten island, queens bronx not checking in today. San francisco, california is with us washington, d c and new bern, new bern, north carolina. The live love goes toe all each and every live listener and the podcast pleasantries that the vast majority of our audience over twelve thousand listeners each week the podcast pleasantries to you. Whatever. However you fit it into your schedule, you binge listen. Six hours on a time on on sundays, pleasantries to the podcast listeners and the affiliate affections to our am and fm station listeners throughout the country. I’m grateful that your station carries us in your schedule and i’m grateful that you are listening. Analog analog will never die. I don’t care what anybody says analog is not going to die am and fm listeners affections to you now it’s. Time for fringe benefits trigger you b i t i i i can hear his heart beating it’s racing. He knows he’s coming in and he’s jean takagi he is managing attorney of neo the non-profit and exempt organizations law group in san francisco. Of course he’s, our legal contributor he edits the non-profit the popular non-profit law blogged dot com you should you should be bookmarking that are subscribing to that non-profit law block dot com he’s the american bar association’s twenty sixteen outstanding non-profit lawyer he’s at g tak welcome back, team takagi. Thank you, tony, how are you? Hey, you’re coming in booming. I love it. I’m doing very well. Thank you. Thank you, it’s. Good to talk to you, it’s. Been it’s been some time? I think it’s it feels like it’s been too long. I don’t know what has been but it feels like it. Welcome back. Thank you so much. Great to be back, tony. Thank you. So we’re talking about ah, cem cem tax law changes one specifically regarding is narrow category of fringe benefits and you be i tv. Ah, unrelated business income tax. We haven’t even talked about this for quite some time years. So remind us what unrelated business income tax is. Please? Sure. I mean it’s a great starting point. Because, um, a lot of folks have never had to deal with it before. And i are going all of a sudden have to have to have to deal with it now. But generally speaking, the unrelated business tax is on income tax that’s imposed on unrelated business trade income, which is income from a trader business that’s regularly carried on. So basically, with the same frequency and continuity is for-profit would do it. And that’s not substantially related to the organization’s advancement of its own charitable or other five a onesie three purpose unrelated business taxable income. That’s what? What? The income tax is going to hit now that people call it. You bit right, cubine? Yeah. Cubine for unrelated business tax. The acronym? Yeah. I’m wondering why it’s not a bit. Because it’s it’s unrelated to not eun it’s, not eun related. So i was. As i was thinking about this, i may adopt a bit you can stick with. You but if you want to be a dinosaur but the trend is moving now because one data point creates trend. It’s now moving toward a bit. Okay, so, quite roll off the tongue is nicely, but it really doesn’t. I think it’s coming is better because it’s unrelated itt’s a it’s, a sin tactically, grammatically, you know. Ah, naturalistic. All right, um all right. So, wait. So we have taxes on we have in minor ways or in, in narrow ways has put it that way in narrow ways on tax exempt organizations because the irs says that they’re primarily tax exempt, right? That what’s up. Yeah, well, i think what they are, they’re tax exempt on income from donations and on income from related activities that those air activities that substantially contribute to advancement of their their charitable purposes, and we never look at how their profits are deployed. So if, for example, a social services organization runs the coffee shop that had nothing to do with job training or anything like that, it was just ah, they bought a franchise coffee shop and they were making money. But using all the profits to go back into the social service stuff. That’s still unrelated, so any earnings coming out of that business would be taxable. Okay, um, and this gets to the three pronged test you mentioned it’s, trader business regularly carried on and, uh, not substantially related to the organization’s exempt purpose. That’s. Right. Ok, ok, we may. We may come back to these because i want to i want to get to the crux of this thing, and then i wanted tear it apart a little bit. I have a lot questions about why, why we’re getting, why, why this is being imposed on us. It doesn’t seem to fit, so you’re going to help you, khun, help all of us out. Hopefully, other people are questioning this, too. Although it’s, too late, it’s not like this is a proposal, i mean, it’s, it’s. A done deal. You have to deal with this thing so so if you have a bit liability, then you have to calculate how much tax you owe to the irs each year. Is that right? That’s? Right? So you’re gonna have to pay now, it’s a flat rate of twenty one percent attack on your puppet and you have to file. Thank you, john. Thank you for that thousand dollars arm or of of the unrelated business taxable income you’re going to have to file form nine, ninety with the irs, so that goes along with your regular form nine ninety siri’s filing, and this is important because this is going to hit churches as well that otherwise don’t have to file nine nineties, but if they’ve got unrelated business taxable income of a thousand dollars or more now they’ve got a file in nine ninety and paid twenty one percent tax on it. Oh, very yes, very interested, right. Churches are exempt from the nine ninety requirement, but now they’re going to file this nine ninety t assume t is for tony handup pick up. Okay? Yes. Interesting churches were swept into the nine. Ninety requirement under this. All right, what? They’ve always say if they if they had over a thousand dollars about unrelated. They always had to file this. But we’re creating new sources of this. We’re gonna have a lot more organizations and that’s. Why it’s important for churches to be aware of it now as well. Interesting. Yes. All right. Let’s, let’s. Get to the crux of it. What is the new source? What are the new sources that we are here talking about today? New sources of of it. So this all stems from what’s known as the tax cuts and jobs act on dh that’s basically congress’s new tax act. So i think most of us and we on an earlier show we talked about the tax reform act that hit and started to apply as of january first of this year two thousand eighteen. So under this tack fact there’s several provisions that affected non-profit on tax exempt organizations and one of these had to do their several that applied to to the labbate unrelated business income tax. But one particular thank you. Thank you very much. When in particular that’s. Quite distressing. Is that now a qualified transportation fringe benefits that’s provided by an employer to an employee is going to be taxable so it’s not any income that the non-profit is receiving it’s, actually, for most of them, an expense that they’re paying for a fringe benefit for their employees. Um and all of a sudden now they didn’t have to last year, but starting this year, they have to pay tax on giving a qualified transportation prince benefit to an employee. Okay, now it sounds like you’re you’re ah, you’re consistent with my thinking because you just drive. It is distressing, and i didn’t see how it was income because typically pre-tax income, but all right, so let’s, let’s define what is a i guess the acronym is q t fbi? What is a qualified but i’ve drug in jail, so, you know, i’m not could put myself in jargon jail. What is a qualified transportation fringe benefit now that is going to trigger a bit under the tax law, so it would include things like any employer provided shuttles to work transit passes that that you might give teo your employees so that they can take the metro or whatever hyre transit that that they have to get, get to work and workplace parking. Zaf employers air providing any of these things to their employees? Not that they’re getting any income from it, but the expenses that they pay out. You’re gonna actually have to pay an additional tax on that now. Yeah, i can’t believe this. Well, it’s dis incentivizing mass transit because they’re going to get tax, the organization that gives you money toward your transit pass or pay, but gives you the transit pass directly. Uh, this is like it’s, like the global warming and climate change enhancement act. Dis incentivizing that’s a lot of levels. I can’t believe the dis incentivizing mass transit usage by taxing the benefit. Ah non-profit employer giving it to employees it’s ludicrous. So i’ll give you a little bit of their ration. Now, if you call this a restless since jean so calm of the calming voice as i’m ranting. All right, go ahead. Yes. Give us the rational please. They’ve taken this away as a deduction from for-profit sa’s. Well, so before a for-profit employer that provided thes qualified transportation bridge benefits, upleaf shuttles and transit classes, workplace parking could deduct it. Yeah, before they pay income taxes on their net income, that kind of made sense, right? You know, it’s an expense to run your business and you’re trying to do do a good thing. Yeah, trying to attract attract labour that may come from a distance, so you’re helping them pay for or offset the cost of their commute? Yep. Then durand non-profits for-profit do not get teo. They lost that deduction. They lost that as of this year. So that’s part of the text you no cuts in jobs act so that that’s one area of new revenue for the government is despite the tax cuts. This is one area new revenue that businesses can’t deduct this and non-profits have to be taxed on it. So it’s kind of ridiculous, but this sweeps end a ton of charities, small charities included and churches that have no unrelated businesses they’ve never had to understand. You bet or a bit because i’ve never had any unresolved business better elearning income so that they would never file the nine, ninety they would never worry about paying this type of income tax, and all of a sudden they’re not making any more income, but they have been providing parting to their employees. Yeah, park and now i’m in transit. If they don’t file the night nineteen, they don’t pay the tax and they could get it, you know, with interest and penalties as well. What’s the rationale for equalizing corporate and non the corporate and nonprofit sectors. Why? Just because one loses a deduction, which also is a disincentive, teo mass transit and commuting it’s equally. But, you know, removing that deduction for for the corporate community is unequal disincentive tio teo taxing it on the non-profits but where’s, the what’s, the reason for having two equivalent make these two equivalent way if we remove the deduction for corporations and we have to, we have to tax it on the on the non-profit sides like they’re competing. What? What? What? What’s the rationale for trying teo equalize thes yeah, it’s a good question, tony, and i don’t know that i have a policy answer just no that’s, basically, that their explanation is to put everybody on the same playing field. But this doesn’t make sense. Non-profits inc organizations, because they’re doing public good, that businesses aren’t required to do so. I don’t get it either. All right, thank you. Let’s. Take a break, gene. Tell us moughniyah lll have a talisman eal ly elementary school is receiving a monthly donation from tello’s for the credit card processing of a company one of our parents owns likely the easiest donation source we have ever secured. End quote, monthly passive revenue that’s what? Tell us we’ll get you the easiest donation source ever think of people who are close to your organization? Who owned businesses who would be willing to switch their credit card processing. That’s what it’s all about. You get passive revenue indefinitely. Start with the video at tony dot m a slash tony. Tell us now, let’s. Go back to fringe benefits that trigger labbate with jeanty jeanty. That could be like you could be a deejay. Or so our rapid jeanty. You like it? Jean d’you did a rap for us once. Didn’t you think you write a rap ones? I’ve written a few you well, i only labbate really perform. Yeah, you did one. You have many. But you performed one on the show like jean t gene t the gene gene t the law machine. Remember, jean, you could be ging t the legal of machine. Remember rum? What was that with chuck barris? Oh. Gosh! Oh, gosh. Oh, don’t got anything geever gene, gene, the dancing machine. Oh, yeah, i remember him. You’re going to be your gene gene the law machine. Gene gene, the law machine gt. All right, jean jean don’t think i’m going to forget this either. Gene gene, the la mission. All right, gene t i love it. Um, okay, so you’re you’re is as dismayed as as i am i i just i cannot see them. Well, i’ve ranted i can’t see the rationale for the equivalent ing equalizing the corporate and nonprofit sector dis incentivizing mass transit. All right. And then so let’s go through. I mean, how does this work in the in the three pronged test? Trader a. You bit a bit of it. I made a mistake. Labbate is has been, um um created when it’s something that’s ah non-profits carrying on a trader business that’s regularly carried on and not substantial related to the organization’s exempt purpose. I mean that this is not even doing this for-profit it. So, it’s not it’s a trader of business. This is not a profit. This is a fringe benefit, employees. How does this fit? And there’s no. Income generated either so it doesn’t fit. They just threw it in because there’s a system of taxing non-profit that has nothing to do with prince benefits, but they found a way to teo just stick it in, and it doesn’t fit your right so that part of the problem, although in one aspect what you said was true, you know, this is the law now, there’s, not much we can do about it, but in another part we can actually do something about it. So while the basic laws are there, there’s just a lot of open questions and a lot of misunderstandings and ambiguities and no way to understand exactly where it applies and where it doesn’t apply in certain circumstances and a whole bunch of organizations, including the national council non-profits the american institute of e p, a american society of association executives are calling on the treasury department, the irs to say, hey, don’t implement these, you know, laws yet because we have no clear guidance and we don’t have a way to tax plan for this because we don’t understand where it applies and where it doesn’t apply, and you’re saying it already takes effect. As of two thousand eighteen, the laws were rushed through without understanding. There are no regulations yet, so treasury hasn’t built regulations yet, right? So how do they enforce something where nobody understands exactly what it means? Our eddie, these organizations challenging the existence of this prevision or they’re just asking questions about it. Do you know? Well, they’re asking for a delay and implementation until there are regulations that are promulgated and regulations require comments. And so it takes a while to get done. But there are so many open questions, i don’t know that they can change the law in and of itself on left congress to become the law, but the regulations that are underneath it and we can discuss some of the open questions that are out there, they’re asking people to comment to the irs directly. And you, khun, you know, if you googled irs comment and tax forms ah, and you put the form nine ninety it’s it’s on ly basically email form nine ninety and say delay. You know, uh, imposing any liability on us until you tell us exactly what the rules are you all right? Now we will get to some. Of the questions i do want to make it clear that we’re not talking about employee’s losing the income exclusion for these benefits, right? That that remains intact. That’s that’s, right? So employees that get these fringe benefits don’t have to pay tax on it. So it’s pre-tax you’re not losing your pre-tax benefits up to two hundred sixty bucks a month for commuting and two sixty month for parking. That’s not right, that’s not employers that are paying for it are now being advised by some of their accountants. It doesn’t fit into their budget additional tax cut that benefits. Yeah, because the tax rate is twenty one percent, right? Correct. So twenty percent of two, sixty is fifty two. So this is costing if you’re giving your if e-giving the max for either commuting or parking, of course will be one hundred for if you’re doing a max for unemployed e you know, this could be roughly fifty bucks to one hundred bucks per employee in tax. Well, it will be over a year, you know, five hundred twenty bucks expand on this. All right? I was just doing it by the month. Oh, yeah, right. Yeah, exactly. One hundred sixty bucks per person? Yeah. Additional tax on the non-profit. So if you have ten employees that you’re doing it for that over five thousand on dh that’s, a modest size non-profit right? All right, um okay, so you have to. So what? What’s what’s your guidance before we get to the questions? What do you recommend? Non-profits do gene be the voice of reason while i’m ranting, please? Well, first you got to understand how many employees you’re actually providing these fringe benefits to and do do you think that they are covered by the tack? So there are these open questions that that we haven’t started to talk about yet, but open questions. So if you’re providing parking transit passes or shuttle bus service is tio any of your employees consider how much tax you may have to pay on it, then you’re gonna have to figure it out in your budget. Can you continue to provide all of these fringe benefits and pay the tax, or do you actually have to do something else? And one of the other things he might do is take away the fringe benefits and just pay employees the income. For them to do with themselves now, that’s not a very attractive option toe a lot of employees. So it’s more than just the money you’re gonna have to think about in doing this. But those discussions have to be had now and comment to the irs and say we can’t we don’t even know how to plan for this until you tell us what the rules no. Yeah, because giving them giving it to the employees of straight income obviously raises their income tax liability. Exactly. All right? Okay. Any any, any more guidance how to proceed or that that exhausted? But i think that’s all the guidance i can give now, but the one area that we’re really uncertain about it, the whole parking area, okay? What’s going to pass the question and stuff on shuttle buses, which not too many small non-profits would do it’s pretty clear, but parking is like it’s just so full of opening that we don’t know what that means. Like suppose you suppose you offer parking too. Ah, guests of your office, you have a parking lot next to your building. My boys just cracked like i’m a fourteen year old building. On dure employees use that, too. What? What? What does that mean? Yeah, that that’s. One of the questions that we have is if the parking is available for anybody for free, then presumably allowing your employees to use it to shouldn’t count. But what if there are a limited number of spaces? So so we know that really, the general public is not using those bases. Or what if the spaces say employee parking only. So those are some of the questions that we have about parking. And what if you know what if the building is is owned by the employers? That doesn’t cost them anything to provide the parking. How do you figure out what the cost is? And how much do you pay tax on it? A lot. A lot of open questions. Okay. Uh, yeah. Um all right. So should we suppose were in that situation. Suppose we do. We we have a parking lot. We owned the building and the lot. Um, we should be talking to our tax adviser. Yeah, but times are tax adviser, and you ask for help again. Delay implementation of the rules. The irs should tell us in treasury. Department should tell us exactly when it applies and when it doesn’t apply, and right now they’re not saying anything because they happened figured it out yet either. So ah, and one more area i wanted to touch on sometimes it the charity isn’t really even providing the benefit themselves because it’s subject to this salary reduction, so basically the employees saying reduce my salary by two hundred bucks and, uh uh, you know, because i want to use that for parking is a pre-tax benefit, so the charity isn’t even paying for it, but the irs seems to have told us at least unofficial coyness when when officials, you know, told attendees at a big conference a couple months ago that the irs would impose you bit on these payments. Employers are made, you know, it’s coming from the boys themselves, it’s over jean okay, committed to this and and what aren’t there some some towns that require ah pra vision of transit benefits? And so aren’t there circumstances where employers might be doing it? Because it’s required by law? Yeah, and that’s so it’s not really a fringe benefit? Is it it’s a required benefit that you have? To give in new york city, washington, d c san francisco shot out. I’ll tell those cities and then the non-profits there you you’ve got some issues. Those are places that require require the benefit is a pre-tax salary reduction. Oh, come on. I mean that. Well, yes, clearly this has not been thought through, but that has to be an exception. That’s that’s not a fringe benefit. That’s ah that’s following the law that’s a legal requirement wrecks that are going to make that clear. But right now, we’ve just got the word of one official that says yes, they’re going to oppose you bit on it. And so that’s the best guidance we have right now. But we have no official guidance labbate gene of it. Um, did we know this was in the in the tax law? I know the thing was enormous. Nobody in congress read it. That was notorious. It was too big to read. It was rushed through. Didn’t have those the hearings that air routine and major tax revisions. Do we know this was buried in there? We well, only those who are paying a lot of attention. I knew it was in there. But it wasn’t the biggest problem that charity, you know, we’re facing. There are other issues with bill, so this particular provisions didn’t get a lot of attention until more recently. Ok, i see. Yeah, there were. There were concerns about. Taxes on large endowments, which we did get on the very high end right there. Remember, there was discussion about whether churches would be exempt from the the politicking. That’s, not the right word, what’s. The help me actually election nearing election, hearing that that still is a big concern for a lot of people that it’s been put into another bill again that that the irs can’t enforce against five twenty three’s, not just churches, engaging an election year. Oh, that’s in a bill that’s in the bill now it’s in the bill. Next. Oh, so and they’re certain factions of congress that continue to slip it into all sorts of bills because there’s a very strong republican platform buy-in that that is to really destroy, and i think that was president trump’s words destroy the johnson amendment, which is the part of five a onesie three that says five, twenty three can’t engage in election hearings, can’t, you know, become partisan political actors? Yeah, right, the johnson amendment yes, we’ve heard a lot about that. All right? Um, we got like, we’ve got to wrap it up so jean, i don’t know if the next time i talk to you will be ah, we’ll be the four hundredth show on july twenty seventh. Maybe we’ll get you in june. We’ll try. I’m not sure, but thank you very much for today and i look forward to talking again. That’s so do i, tony. Very excited. Teo, join you on the four hundred show as well. Cool. Congratulations, creek. Preliminary. Congrats. Thank you again. He’s at g tak e ta ke subscribed to this thing for pete’s sake. Non-profit law block. Dot com read it subscribed to it next week. Henry tim’s with his new book, new power. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuant online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant radio weather. Cps, guiding you beyond the numbers. Wagner, cps, dot com and tell us. Credit card in payment processing, your passive revenue stream. Tony dot mm slash tony tell us. A creative producer is claire meyerhoff. Sam liebowitz is the line producer, shows social media is by susan chavez, and this music is by scott stein with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be glory. You’re listening to the talking alternative network e-giving geever e-giving hello, this is bruce chamois, coast of the web design and technology coach. 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Nonprofit Radio for May 25, 2018: Board Change Agents & Authentic Selves In Work

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 Authentic Selves In Work
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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be hit with polychrome at ophelia if you stained our relationship by saying you missed today’s show authentic selves at work, our panel from the non-profit technology conference shares strategies for workplace inclusion so that all selves are welcome and accepted. They are raja agarwal from provoke sabelo narra symon with three fifty dot or ge and glamarys azevedo at mamatoto village and board change agents you want to shake things up on your board and in your order, greg cohen takes us through the process of identifying, recruiting and exploiting agents of change on your board he’s with cause effective tony take to the ninety six year old secretary with eight million dollars in her will. We’re sponsored by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant radio by regular cpas guiding you beyond the numbers wagner, cps, dot com and by telus turning credit card processing into your passive revenue stream. Tony dahna slash tony tello’s here is authentic selves at work from the non-profit technology conference welcome to tony martignetti non-profit radio coverage of eighteen, ninety si you know what that is? It’s a non-profit technology conference. You know where we are in new orleans at the convention center. This interview is scheduled centerview response, sir. Why not buy network for good? Easy to use dahna management and fund-raising software for non-profits and they’re sponsoring it. They didn’t schedule it. My guests are raja agarwal, sabelo, naralo kayman and glamarys azevedo raj is president of provoke i say that right provokes correct. Okay. I didn’t ask about pronouncing your company name. I only asked about your personal name. He did a great job amglobal pronounce her company name wrong to propose. They say sabelo robak provoc which is the traditional latin version of alright, alright. And sabelo is north american digital campaign manager at three. Fifty dot org’s and glamarys is the professional development specialist mamatoto village. Raj sabelo glamarys welcome. Thank you. Thank you very much for spending time and sharing your wisdom. Your seminar topic is bringing your whole self to work. Let’s, start down the end. There glamarys what’s the what’s. The trouble what? What? What would you like to? See, people do better when they go to work each day, right? I think our our session is going to be really or, you know, you don’t have a minute neo-sage exactly so this is a little preview, right? Eh? So we’re going to be speaking about, you know, who has the privilege of bringing their whole self to work, you know, and who doesn’t write s o i think some of us work in places where we do not how the privilege to bring our whole selves to work, right? Because there might be, you know, things, implications, teo, those actions bring your whole self, and then maybe some of us work in places where we feel like we’re getting closer to being ableto have an environment where we bring ourselves to work, what is the whole self? What do you mean? You have to forgive my voice? I’ve done about thirty these interviews what i say, what do you mean? What do you mean when you say the whole self? That is a great question, so i believe just in from my experience i’ve been and workplaces where i had to bring a version of myself to work. So that i could, you know, excel within, maybe they’re parameters, but it wasn’t maybe my whole authentic excel unlike where i work now, where i feel like i can bring my whole donor-centric self and it’s something that’s really valued, and i’m able to excel in that and growing myself instead of growing into stumping that someone else wants me to be. But what is your whole self, my health? So, i mean, that is that is that i’d like to ask everybody such a such a layered right eye, a multifaceted so there’s just there’s so many layers to my whole selves like that’s really? Uh, parsing that out twenty five minutes. I could take the whole entire teo, but we’ll start with your woman. Yes, s o that’s. Great. Yes, i’m a woman. I don’t fires a woman identify as a black latina. Um, identify as in my workplace, this is important. I defy with someone who is single without children. S so there’s some things that, you know, come up. You know, i’m bilingual, you know, those of certain things that come up in my workplace, that i’m able to bring my whole self and that and i feel like those are factors that are used against to me, which i think in some environments it could be and has not just could nobody has. Okay, okay. Sabelo yes? How do you do? Well, let let’s, before we ask, before i asked how you define your i don’t define describe your whole self, but before that what’s your what’s your intro to this topic, why did you feel this was unnecessary session at ntc? I feel like in the nonprofit world there’s been a lot of conversation over the last few years about bringing your whole self toe work, and most of it has been led by cece hat white males and women on dh they are proposing practicing vulnerability and taking risks and not worrying about being judged or the implications of bringing your whole self to work, and they see it from a very narrow they’re like my ionic, which which it means something entirely different for a person of color means something entirely different for someone like me to bring my whole self toe work, and the consequences are often not, uh, positive, so you know there’s a lot of wing of choices. That are made about when and how to bring your whole self to work so that it’s actually supporting yourself and not putting yourself in dangerous situation. Okay, i guess we’re going talk some about creating an environment that enables, yes, someone to bring their whole cell exact okay, the way glamarys feels comfortable, who is your whole self? Sabelo well, again, as glamarys said that’s a complicated question, but i identify as trans queer, immigrant of color on dh i have a lot of identities, but most of which are hyre not the mainstream at the organization i work at, and so i’m often used to being in situations where i’m the on ly x or the on ly why or the only z and s so how does that feel? Uh, it feels isolating it feels difficult to contradict what the expectations are for a leader toe look like what the expectations are for a person who’s doing good work in the organization toe look like and the particular ways that i need to be supported rather than undermined for bringing my whole self toe my eyes water actually, raj, welcome. Thank you. How would you to find the need for this session, um, i, too, believe that a lot of the conversation that’s happening is off, and technology is important. Designs important. I make my living doing it. But i think that we often have to leave who we really are when we come into interactions with other people. And i think the ending result is products, environments, people just not not being as effective as they could be if we really tapped into so authentic selves who we are. And so i find that the more that i’m able to be my whole self work, it gives our client’s gives the rest of our team permission to be themselves, too, and i find working together with them ends up being a lot better and what we produce is it being a lot better, but i think sometimes we’re just to. Oriented on the on some expectation of what should all look like versus what it truly is and how it’s continuously evolving time for a break pursuant, they have a new site and a brand refresh and the top creatives they’re the two senior creatives that worked on this. Put together a podcast with tips and lesson learned lessons learned that’s, taylor shanklin and andy goldsmith at pursuant may share how they kept it user focused, plus their expertise doing this with hundreds of sites. It’s a combo with tips and strategies lessons learned you’ll find it at pursuant dot com slash launch. Now let’s, go back to our convo you feel if if there’s, if there are parts of your whole self that you have to withhold, then you’re withholding your best work. Yeah, maybe not consciously, probably not consciously, but if you can’t be yourself, you can’t give everything that you can to your clients. Your organization? Yeah, i think it really pulls back on our ability to create creative solutions. I think that this idea that there is a separation between work and life, it doesn’t make sense to me. Um, i’m the owner of my company. I’ve been doing that for a long time, and i do the work that i do and most people in the non-profit work do the work that they do because they love it, you know, the number of people that i’ve spoken to that have been no offense hoodwinked by there by their organizations because they believe in the mission, but they’re not being paid well or treated well, but they believe in the mission over and over again, and on top of that, they don’t get to be them, but they do it because they love it. So in one way, you could say that they’re being manipulated by the system to do this thing, and then at the same time, they’re not able to be themselves at the same time, but they’re only reason they’re there is because they love it. So i think distinguishing those two needs to go away, who’s your whole self. Yeah, well, i think it’s also complex the way that my wonderful colleagues here have mentioned, but one of the things that i talk about, a lot of different things, i’m a male out primary owner of a company, and so i’m also a male who’s in a position of power i’m my heritage is from india, and i’m a person of color. I’m on a very interesting journey around race because i’m not black, i’m not wait on dh that’s seems to be, you know, obviously a really big conversation that’s happening in america today and always has been for a long time, but i’m also formerly heroin addict, and so i told my story on npr about three years ago, and i was very public about it. I wasn’t anonymous about it, and i found a lot of freedom from doing that, not only you just just in general and it’s it’s opened up a lot for me by having to release holding that back, whether it be with clients or whether it be with my team or with my family or with the rest of my south asians culture. You know, just these things, there’s once you remove the shame or whatever, people might impose his shame for some choices that you make that aren’t mainstream. Yeah, hopefully is what people impose not not what you’re feeling, but but those air those are so intertwined because it’s about acceptance it’s about being loved and if we don’t have that, then you know, we don’t feel we don’t feel comfortable being ourselves briefly. What was the npr story about with regard to heroin addiction? Yeah, you know, they talk about this thing called the opioid epidemic, which i think is baloney, because people of color have been impacted by heroin for over forty or fifty years, and at the very least, at least in this country and now that it’s become showing up in more in a rural communities may be impacting more people that are white, it’s become this, quote unquote, epidemic. And so i really want to talk about how it was one of the hardest things that i’ve ever had to go through in my life. As i was doing the interview, i had the privilege of having my parents with me, and they heard things that i had experience that they never even knew was there, and so was a tremendous amount of healing between myself and my family, but your parents heard some things for the first time in front of a mike in front of a mike. It was all recorded. I have it, i can share with you, tony, if you yeah, okay, it was a seven that’s, a pretty authentic radio. It was seven and a half minutes, and it was picked up by national npr and played all over the place, and i got hundreds of people reaching out to me, especially of south asian background, being like, you know, how can we talk about this? Because i’m struggling with some of the same thing. If someone wants to listen to that, can they just google your name, and they are, they can, and the name of the interview is called heroin. Heroin addiction sucks. It totally does, just for the record, okay, guard. Sabelo who? Who are the people that can bring their whole selves to work without a fear of shame, of being downcast. Who what population is that that khun company will bring it’s whole self? I think, at least especially in the american context. But really globally we live in a system of white supremacy, and that is seen as the mainstream that is seen as the norm that is seen as, you know, white male, i presume, is what we’re talking about. White women too on dh and there’s, there’s there’s a sense of their huge blind spots. These folks have white folks has around bonem there’s just so much that they don’t even think about, you know, they don’t question because they’ve just been entitled to just be themselves and it’s ok to bring their, you know, tears in or it’s ok to bring there dahna, you know, decisions in without worrying about will people listen to you? Well, people respect you, they can delegate, they could do all these things without ever having questioned i want to challenge something that you feel like women could bring their their whole self, comfortably white women i’m not sure for me see for me race and gender are like central to my thinking, but race is the primary driver like it’s, the biggest elephant in the room in every workplace i’ve been a part of in the us and, you know, for me that overshadows what white women experience, which can be challenging, but like, for example, in non-profits including my own, there are tons of white women in leadership, and there have been so, you know, they do experience certain forms of oppression, but and that that might limit their ability to bring in, whether they’re, you know, a mother or whether you know, other other parts, but but there’s also, i think additional blind spots created because they feel like they’re, you know, put down by the white men, and so therefore they don’t have to analyze their own reiteration of those kinds of behaviors. Glamarys how do you feel about that? Women wait, women being able to bring their whole self? Yeah, i completely agree with the fellow on that on because i think white women with what i think has not been highlighted is that white women, they really do uphold white supremacy, right? I think that is the root of what we’re speaking of here and the fact that we’re constantly, you know, i feel like the narratives always like all the white man, the white men it’s, just like but if you look at this is the white people and white women are part of that, and i feel like even to my experience with non-profits like, you know, at the end of the day, yes, they have other parts of themselves that they have to bring into work, but they i feel like i have that that privileged to be able to do that in a way that people, people of color do not get to do that. So in that sense, i can’t i’m not willing to sort of, you know, like, i don’t know why women, no, like they also uphold white supremacy, and so we have to talk about that that dynamic in the workplace. How about the workplace? That’s? Why what? I want to go to creating a workplace that is inclusive, that doesn’t impose shame, fear, love, discrimination, recrimination, let’s start since we were down there with you, america, how do we what strategies can you share, too? Because we have a lot of listeners. Who are ceos? Executive director among our among our listeners. What do you want to say? I would say, you know, hyre black people and rolls of leadership hyre black women and rolls of leadership, i think, like, at the end of the day, like getting those people and to those rows of leadership is going to affect the, you know, dynamics that are happening at non-profits that are kind of like a monolith right now, right? Like it’s, you know, white on top, and then maybe, you know, as you trickle down on it would be, you know, more people of color, but that’s not the way like, if you’re really wanting to be inclusive, that’s not the way to get it to bilich oh, we met some sort of quota because we have enough, you know, workers of color and itjust like, but where are they within the company, right? What about the pushback that there aren’t enough applicants of color a senior leader for senior leadership position? So with that piece, i would go to the job description and you can see the, you know, racial undertones, even within that, right? Like what? What, like when when? You put it in there like when you put into job descriptions, maybe not, including, like, maybe experience, but really trying to highlight, like education. We already know they’re very like large disparities within, like, even educational requirements, and but someone might have the experience, you know, just from working to be, but be great person for this role, but because you have maybe this piece in here it’s like, oh, they have to have, you know, a master degree and this and that, you know, i mean, like, those kind of sort of pre requisites really end up excluding people from being even able to even apply track. S o i think some even like looking into that, i think when people are riding up, you know, they’re just just job description, what they’re looking for if they were true, like, if they really were to look at it and parse it out there looking for a white, you know, male, female, really to fit into these roles, they may not be doing it consciously, right? But they are doing it subconsciously and so that’s something that i’ve, you know, been able to see whenever i’m going to go. Up imply for roles i i think i may be a really great fit for this, but because of some of these markers that they have put in there, they’re not realizing that they’re really excluding frumpy people, you know, to apply so people of color, like they’re out there, and they’re ready to take on these roles and be really excellent in these roles. But it’s really the environ first of all, the environment of those non-profits do people even want apply there? Because it might be one of those things that rogers speaking to where is like, the mission seems amazing, but then you look at, like, the culture of it, you’re just like i’m not really even wanting to be a part of that writes that might also be contributing to why those organizations feel like there is in that pool of applicants, right? But people are out there that there’s no one can tell me that there’s not people of color who can come in and, you know, a part of these rolls but i think it’s a lot around the the oh, gosh, it’s word this morning napor martignetti yeah, the markers of it, you know, but okay, but isn’t education a reasonable requirement for see you, lucia? But if it’s a cfo it’s reasonable to expect a degree in finance, correct, i think, but i know i hear you on that piece, i just feel like what’s not being thought about is people’s experiences experience coming into these rolls, right? Like, if you have these, like defined markers of, like, you have to have this that’s in that, like when it comes, i think the educational metoo means something like a bachelor’s degree or further in finance or equivalent life experience, right? Exactly. I’m starting to see more of that happening, which i think is super important, and i think that is a better way of sort of approaching those sort of things whenever job descriptions are being put out there. But yes, i’m definitely speaking to that she has an employer. Um, i totally agree one thing that i’ve found is that i had no idea how much code was in the language that i was putting out in my job description, but i’m a person of color. And what else did you find besides education language, like professional or expertise or networks? Of people where i was putting out the job description to because if i kept on putting out to my two don’t people of color, i have networks, and aren’t they professional and missing even the word wife? I mean, there were those air more ground, even the word professional is code for a certain type of person that might dear to what the standards are, whatever professionally, i think i think that you have tio i think you have to start with the assumption that there is a qualified person of color for every role you’re hiring for and that you do not need to lower your standards in order to get a person of color in those roles. It’s just about changing the language, many most people get jobs through network through who they know. There are even their stats that black college graduates from the same schools get jobs at much lower rates than the white college graduates from those same schools. It’s clear that the disparities air there even with equivalent education, so you just have to re tune yourself. You have to reframe the job based on that assumption that, like, you’re not reaching the right, people that you want to bring in to actually get creative, innovative new thinking in your company and like different perspectives, different questions ask different projects prioritized because you’ll get different people than just those same old, same old people that you have. Another part about the issue was specifically with the cfo, which i think is a really good example the people that run our books at our company don’t have a degree in finance, they even work, and i’ve been writing a sustainable business for over nineteen years, and what i find is that people that often are very dogmatic about particular numbers, they’re not really understanding the missions. So when there’s a nuance to a particular decision that isn’t just about money but about impact, they’re not able to discern it in that way. So i think it’s more important, that they have well rounded experience are connected to the mission versus just having it the degree that indicates that they were educated by some ivy league university that says that they can do this thing, but it doesn’t mean that other blind spots are going. I’m guessing it’s, you would find it insufficient to just have a statement that says people of color re hyre regardless of treyz sexual orientation, uh, gender, etcetera, just have a disqualifier at the bottom of a job description. I’m guessing you would believe that that’s not sufficient. I don’t think the necessary that’s necessary, but not sufficient. It’s what? It’s a it’s, a it’s. A very basic. Okay, what is it? I didn’t. I don’t get your point about the word professional or networks because people of color, people who are trans i mean, they have their professional and they have networks. I’m what am i missing? Professionalism in america is usually about assimilation, assimilation to white supremacy, assimilation to an idea being american. If you have an act sent getting rid of it, if you have dreadlocks not wearing them to work, you know, there’s there’s a lot wrapped up in that word professional that perhaps a lot of people don’t think about white people don’t think about but all the people of color i know do think about the you know, the ways in which they conform or code switch to adapt to workplace ideas about professionalism. Good let’s go so it’s kind of pathetic als bringing your whole self toe work if we’re talking about a simulation. Yeah. Same. Or what do you mean? Well, if we’re all going to be the same, then what’s the point of us being individual human beings with their own personalities, experiences, characteristics, perspectives like, you know, one of the things that i do in washington, d c is i helped to create it an inclusive economy. And one of the things that we really try to push out as much as we can is big boxes. And because people want to live in communities where there are businesses that represent their own individual needs are owned by people within their community. Everybody going no offense and mcdonald’s or the target over and over again. And also no target has its own place in the world as faras economics go. But the point is, how do we create a unique environment that is representation of each of our beautiful, unique selves? Let’s go further than beyond the job description. What would you like to say? A little like some idea. Yeah. I mean, hiring is, of course, a really important prerequisite. But beyond hiring retention support, um, i have a very strong voice i have a really unique perspectives to bring in that would really help push the work forward creative solutions to some of the challenges my organization faces. If i’m not in an organization that can support me to say challenging things, if i’m not in a place where bob that leads to my promotion rather than my demotion, or my being tradition or marginalization, yeah, exactly like it really takes a lot of ongoing work to support people of color and marginalized folks in in a workplace and to really buildup and, you know, empire their leadership rather than undermining them. What form can that support tape? I understand in terms of encouraging the voice, encouraging a voice that’s not traditional typical but what other are there other things that employers could do to support to make that support explicit in the organization? What else do you like? My suggestion is one one is model as much as you can that it’s ok to bring your hosts off to work. And secondly, humility and talking as little as possible. It’s really there there’s so many beautiful voices that just aren’t heard on a regular basis. And if you could just sit and listen. What emerges to me? It fascinates me every single day. We have to spend another minute or so together see glamarys start, we started with you, we’re gonna we’re gonna book and you’re gonna be booking wrap up with you in a little less than a minute or so, you know, some encouragement and some motivation, okay? So that’s that’s the way to make a change to make change, to encourage the diversity that we’re talking about? Yeah, so again, for for within my work environment, we ended up sort of like creating our own way talk about this whole, like, sea at the table sort of thing, and so we just ended up making our own table, right? And so i think from there we have a fork work force development program, and we’re just were, you know, bringing people in from the community and giving him those skills, you know, that they’re not having the opportunity to get in other places, and our hope is that we’re just we’re going to be able to flood sort of in our field with eventjournal child held just flood the field with, you know, women of color, people of color who are going to be ready to go on to the leadership roles so that’s like a peace that we’re really that’s. How sort of were targeting that. So i really appreciate that approach. All right, that was glamarys azevedo she’s, a professional development specialists mamatoto village. And next to her in the middle is sabelo kayman north american digital campaign manager at three. Fifty dot org’s. And next to me is raja agarwal, president of provos provoc provoc provoc look provoc provoc provoc group provoke provoke. Thank you, roger. Good sport. This is an interview. Is sponsored by network for good. Easy to use donordigital and fund-raising software for non-profits. I wanna thank you so much for being with twenty martignetti non-profit radio coverage of eighteen ntc. Thank you so much to our panel. I need to take a break. Wittner. Cps. You know what cps do? Nine nineties and audits mostly, right? Although wagner does go beyond the numbers hear me say that it’s true started wagner, cpas dot com get comfortable in one dimension. Then go human-centered he coached whom? He’s been a guest. I know him. You know him? He’s been on multiple times. He’s. A good guy. No pressure is not like that. His number is. At wagner cps dot com, which is where you get started now. Time for tony steak too. Did you hear the one about the ninety six year old secretary who gave eight million dollars to two non-profits in her will? That’s? Not a joke. She spent her career at a law firm in new york city. It got it was very small when she started, it got very big. When she retired, she invested based on what her bosses were investing in. Because back when she started, secretaries would handle would do the investments. So she bought a little bit of the same things they were buying decades and decades ago left to charities. Ah, little over eight million dollars here in new york city. Very compelling story. Um, and i have an important takeaway from it about the way you treat your modest donors. She turns out she was never a donor, but the takeaway deals with treating your modest donors well. And to get that takeaway, watch my video it’s at tony martignetti dot com now it’s time for board change agents, and in order to do that, we have to bring in greg cohen returning greg cohen. Also multiple time guest he’s, associate director at cause effective the non-profit capacity building organization, he’s provided coaching and training to the boards and staffs of hundreds of clients. His expertise includes converting resistant boards into competent and effective fundraisers and developing board. Meaders he’s at greg cause cause effective is at cause effective and cause effective dot or ge he’s in the studio. Welcome back, greg cohen. Thanks. Really happy to be here. That’s a pleasure. This was a bit of a last minute thing, but i’m glad it worked out so well, sure. Um, so board change agents okay? Or board members as change agents. Um, how can boardmember is be effective as change agents. So this starts with how to think about your board overall, i’m going to say ah and step into a room and executive directors and say, list your top three headaches and, you know, that board is going to show up one or two on that relationship has got a complaint about their board. So the first thing that i say to exact directors is, remember it’s, not about the people. This is something systemic boardmember zar, your chief volunteers and you want to reflect on are you creating an environment that brings the best out in each? Boardmember and they’ll say, well, they’re tired, they’ve never i didn’t recruit them to fundraise, but now i need it. So the first thing to think about is when i’m thinking about changing my board am i changing the rules of the game for the people who are in the room? That’s the first thing where i might have recruited them where fund-raising wasn’t a priority now it’s important to me because my organization’s grown and then as we bring in new people, we don’t want to bring people in to that tired, bored culture where they sink down to the lowest common denominator. So here’s my theme, which is you recruit people who are ready to help you change that culture, you talk about it explicitly in the recruitment process and then you bring them in such a way that they start to provide leadership from the get go ng there your ally for change? Why would they want to come to a board? That’s i’m going to call it dysfunctional. You don’t use that word, but i don’t know lackadaisical, underperforming under performing. That’s okay, right now, that sack less judgment that’s still judgment, but right says it sounds harsh. Okay, why would why would they want to come to a board that’s like that? And and be the firebrand and the troublemaker, right? Well, it all starts with mission, right? Like everything else like fund-raising why people volunteer, they care about the work. So when you go out and recruit, you have tohave a narrative of change. We’ve built our organization up, we had a group of dedicated founding board members who put in a lot of time in the beginning, they were volunteers when we didn’t have staff, but now we’ve grown, we have staff and we need a governing board that’s that’s paying attention to the high level issues and out there finding money for us, right? So we don’t have that now. We don’t have that now and very often, as we were crew there’s a really fear if we talk about the fund-raising requirements now, they’ll never join the board. So first is front and center, so the narrative has to be we’ve grown, we have exciting opportunities in front of us. We need a board that matches the and can help add capacity so we can realize all our potential. So what’s offgrid teo just what’s offered to those candidates is the chance to contribute to building the organization to the next level. Okay, so it does. It needs to be someone that loves this mission and that’s true for any board. Candid. Okay, well, well, yes, it ought to be right. Okay, i think sometimes any good, but i’ve seen i’ve seen recruitment just on expertise. We need a lawyer. Well, i know a popular i know a lawyer. Who’s got a good network and she’ll raise a lot of money. So let’s bring her in, but but she doesn’t know the organization, and that leads to disappointment. She’s ended up doing it as a favor to a friend or something like that. Okay, all right, so this they love the mission and you can make very plain to them the gap between where we need the board to be to make that mission excel and where we are right and you’re going to say that you’re going to be that you’re going to be the bridge. You’re going to walk into a room where you’re going to see behaviors that are different than the ones that you were trained in, if you’re coming in, say, through united way or or or another program, i’m bringing you in to be a partner to change that board culture through your excitement about the mission, and you’re fresh ideas, okay? And people are going to look at you. Well, they’re going to be prepared. We’re going to get that because this is the existing board members need to be prepared for when we cover that now. Yeah, because otherwise they’re gonna be daggers in the back of this, only their boardmember are people just going to sit and watch right off my board? Models are consensual and collaborative. It’s not the it’s, not dallas it’s, not the back room. I was there to change this to change person changed person the reporters and prepare the worst is that they pay no attention and they behave the way they did, eh? So what we need so first of all, i’m putting the executive director and whoever’s on the board who’s there, partner in the recruitment in an active role of really thinking about the process of change. So you know there’s a science of change management, we have to articulate a narrative that says we’re on a journey with this organization. The needs for the board’s involvement have changed. We honor what you’ve done, we hope that you will step up to those new needs, but we’re moving forward regardless because the mission in the organization calls for it. So that’s the context and then we need some people with new skills, new networksnew capabilities and ah, willingness to fundraise. We hope you will join us. This is to the existing board, but but if not, we’ll find another place for you advisory board honoree board many forms aboard heaven that you can put people on, but we’re going forward, and we’re going to bring in new folks who are ready for this. Now, we’ve gotta have some allies on the board. We’re going, we’re going, ah, validate this message when it comes from the ceo executive director, i mean, you need is not one ideally suit. This can’t be a surprise, right? I mean, you have good leadership. Ideally, the chair of the board would be idealware well, it’s often you have a very tired from here. That’s the that’s, the source of the trouble you’re tired, you need one or two people and see the need for the change. You know where the allies they don’t have to be officers. Ok, is your back channel before this? Before this change announcement you can and you crack on with transparency. But that’s another conversation. It doesn’t have to be back channel. But you do have to find people who say who actually are the voice in the boardroom of the need for change. It’s more effective if it comes from appear then from the staff. Even the executive director. Okay, better coming from them. I feel like this board is that this is the is this a new business? They raise their hand. I feel like this board is not. I am one of the m one of the one or two. Yeah, sees the trouble. Right? I feel like the new business. I’m raising my hand. I feel like this board is underperforming way. Don’t raise the money we were had, like forty or fifty or sixty percent giving every year among the board. We’re not bringing in our networks. Well, i don’t. I don’t see excitement. On the board about the mission, we’re not engaged with what’s happening on the ground by identifying some potential. Is this is this how it happens? And then? Well, so that that’s the observation is but we have so much that we could do for our clients in this era, we have a waiting list, our staff is performing greatly. How do we talk to each other about bringing the necessary resource is and providing the oversight and stewardship of this organization that’s ready for takeoff? And we need to examine ourselves to see, are we in a place to do that, or do we need to step aside and bring in new people now? Somebody other than the one or two right? I think we’re doing fine. I don’t i don’t see the troubles your eye, all the reports we get are that are the people are fed, are you? Our recipients are benefiting? We’re making impact in the community? Uh, i like the way the board meetings run the preparation for them. I don’t i don’t see these troubles that you’re that you’re kicking up. If if if if if all is well, then no reason to change. The border let’s presume, but there actually is going to be just fine with the resistance. Yeah, so the idea is that we’re having to create a sense of urgency in the boardroom that one of two things is the case, something that we value about our programs and our services will be lost if we don’t get more involved or something or more importantly, and we hope when there’s opportunity and a group is flourishing, things that we want to call into existence components of our strategic plan, expansion of services won’t happen until we step forward. As aboard the staff has exhausted its resource is now the board must play its full governance and fund-raising role, that condition of urgency must be present or it’s rational that people don’t change their behaviour. Ok, urgency, okay, um, let’s, go back to the coast and then it just to say there needs to be a narrative in the boardroom, you know, brought by the staff and those allies that makes it clear that there’s a need for change on an organizational basis. It’s not about the performance of individual boardmember no finger pointing, no blame. We’ve grown up the organizational. Curb the board needs to now catch up with where the organization is that’s a very common situation that the growth of the organization’s development moves faster than the boards and then the board needs to catch up, and some people have put in their service and they’re tired. They don’t want to step up or they need help. And that’s where bringing in some new folks in new energy, new talents, new networks as change agents really could make the difference. You can’tjust reform your existing complacent board without bringing some new element into it. Ok, ok, all right. But i want to address the resistance because right, everybody not going toe be subservient. Go on. All right, all right. So i feel like very articulate with that. Thank you. Alright, let’s, go back to these potential change hs. Now, um, how do we identify the skills that that we’re looking for? The personality? I mean, that’s got the personality is a bigger deal in recruiting these couple of change agents than it has been in recruiting our board for the past fifteen years. Right? So what we’re looking for, right? So first of all, i i said i don’t kick them my eyesight, the executive who’s, your hands, but not your feet, the executive director and those allied board members are are in a place of being the helping b the agents of change. This is an active strategic process, not a passive one, so the recruitment process is of the past may not work up front. You’re looking for people who have experience running and motivating teams. If fund-raising is important, then you want prior fund-raising experience and you want to talk about your goals so it starts with those doing the recruitment, being able to describe clearly what they’re looking for going beyond just we need a lawyer who cares about kids who’s willing to write a check that this is being more demanding and looking for the kind of people you’re bringing to the board table because you need them to drive change. All right? They got the motivational articulate. Yep, right? They’ve got to be pretty insightful to. They’ve got to be ableto handle the pushback not only in the public meeting, but you know, in their committees that they’re going to get assigned to in any back channel communication that might be from other boardmember zoho resistant there’s got to be able to manage yeah, i’m not sure i want to be the manager now. It’s nice if you find someone that’s a very high level skill, but they need to not need credit to be able to lead from behind and put their energy and heimans and they need to understand the background of the need for organizational change. So to understand the journey that we’re helping, they take the board on complete value back-up buy-in so that that’s what i don’t have to have served on the board before, but they have to be good listeners on dh and willing to work as allies. Let’s, take a break and ah, that is for tell us, tell us monium lee elementary school foundation receiving a monthly donation from tell us for the credit card processing of a company one of our parents owns likely the easiest donation source we’ve ever secured. End quote the elementary school that’s, the monthly pass of revenue i’ve been telling you about think of people who are close to your organization who owned businesses. You start with the video at tony dot m a slash tony tell us and go from there. Now, back to aboard change agents with greg cohen. Um, but greg has to sit tight while i do live. Listen, love and podcast pleasantries and affiliate affections. I’m sorry sam prompted me. Yes, the live listener love goes out. Where is it? Cut where’s it going to? Well, it goes to the universe, but specific places within within that that universe. Staten island, multiple new york, new york. Always count on that brooklyn, new york. Um all right, s o we got where’s, where’s, the bronx and queens. We don’t see them today. Alright, historia. We’ve got a story. A queens. Is there? Where’s, the bronx? Not checking in. Well, let’s. Not focus on the negative. Live love to the four boroughs that are with us. Queens, brooklyn, manhattan multiple and staten island. Also down to tampa, florida. A state kongers, new york. Lots of new yorkers love it. Um, hubert, north carolina live love to north carolina. You know, i love north carolina. We’ve got listener in iraq. Iraq is occasionally with us, but not too often live love to you out in shanghai seems to be our only china listeners. Shanghai ni hao, let’s, go to the u k we don’t know which country is masked. We don’t know the country all right. United kingdom, listener live listener love to you and ah, it covers it so far. All right, that’s, the live love and the podcast pleasantries on the heels of that has to come three over twelve thousand pushing thirteen thousand listeners weekly. That’s not a monthly number. That’s each week each episode very glad that you’re with us. Pleasantries to the podcast audience and the affiliate affections to our am and fm station listeners. Also throughout the country. Affections to you. I’m very glad that you are listening. Analog. Never let that am fm die, it’s never it’s it’s not going to die. It may be declining. It’s never going to die. Media is too personal. You’re with us affections to you now for greg going. Thank you for being patient. Um, go show the gratitude, you know, all right, okay, let’s, go back to these people. Where do we find? Where do we? Okay, right. Thank you. Thank you. Big request i was school past screening past screening, right? Where do we find? Where do we find him? So typically people think, well, we only have the usual circle of people and they go out and i’m going to use a dating analogy, and so and people go out and right away they think about asking people to become board members after they meet them. But being a board members really the most rarefied form of ask it’s, easier to donate it’s. Easier to be a volunteer it’s. Easier to come to a gala it’s. Easier to be on a host for much time limited not a big ask way at the end of the spectrum for engagement with a non-profit is being a boardmember time, money, reputation, all those things right? So don’t rush into the process, our suggestion for a processes that if you can’t find candidates, think about people who are the well connected people with for people of a certain age. The best roller texas those big role in texas who know everybody in their industry they’d never be your boardmember may because they’re already overcommitted or they’re not quite right, but you go to them with that narrative of your organizations, growth and aspirational future and the kinds of people that you need in the board room to help you get there and you ask them, who does that make you think of in your circles? The more specific you are? We’re looking for a person of color who’s the sepia with a fortune five hundred company, or maybe has technology knowledge, the more likely people going to come to mind in their mental roller decks and give you a suggestion that you say, would you mind calling that person and opening the door for me to go meet with them? They’ll be happy to write. So now, instead of just going to people who are maybe maybe not board candidates, you’re using other people’s networks and using their ability to filter through their contacts to suggest prospects. One, two you’re getting in front of influential people with your aspirational story about where your organization is so it’s a cultivation event, even even if they don’t give you any names or they give you a few, you’ve created the opportunity in front of that person to bring them up to date and show yourself a strategic so that’s a key thing which is don’t rush into rushing to prospects and saying, would you become a boardmember think about some indirect ways and also then cultivate as you screen. Okay, excellent. And you’re doing this with people who know people who have exactly good networks. Good role, exactly right? Good, strong. You can even add ad hoc people to your nominating committee who aren’t board members to help for a limited period time in this process of identifying and screening people. But now these people are coming from your from those folks networks they don’t know you’re or go the way we just said they gotta love your mission ten minutes ago s so we got a quaint thes potential board members with the good work we’re doing and the much better work we could be doing and make them the bridge between those two, right? Exactly. So this is this is not going to be a six week process. No, this is where the best practice for board recruitment coming. Like we need a process. Teo, introduce people to our work. Have at least two interviews i would say with the e d and one with the boardmember i like three. I like to different board encounters, so people offer different judgments, and and the candidate gets to see the different people that be interacting with and then a third thing, which is essential, they have to go out and see the work. Now, when i say this to executive rector’s, first of all, they hold their head in the hands i need boardmember tomorrow. Yeah, well, that’s not realistic, right? The second thing is, if the person doesn’t have time to participate in this process, they’re not gonna have time to show up to board meetings and show up prepared and take a leadership role. So these air enforcing them to show their commitment exactly for you before you invite them? Yes. And they may in good will be excited about your work and the idea of being a boardmember but not really testing it against their reality. These are threshold measures that left both sides figure out. Is this really going to work now? I just heard this at one of the ntcdinosaur views we haven’t played this one. Yet we’re talking about hiring. There was someone who likes three, three, four interviews long hiring processes so that you’re that you’re making the candidate prove their commitment to your mission before you offer him a job there. You got long hiring process, you can’t show up for the fourth time, you know, we will find someone who can well, and that sounds crazy to some people t ask for that, but more often than not, i hear from people we recruited someone looked like a great person on paper, but then we’re disappointed they didn’t show or they didn’t bring them for their full selves to the table when they did show, and you would say, you have yourself to blame because you didn’t you didn’t adequately, uh, you know, they’re not getting their commitment and it’s like a job interview, but the power relationship is more equal. You want to carry out a transparent project process so that either side at some point can say, you know what? I’d like to be helpful, but not as a boardmember maybe i’ll serve on a committee on the host committee or a board committee without being a full member. Excellent. That’s a home run if you don’t let him on the board if they’re going to be end up being one, these disappointments very important i’m now seeing the time that’s required, and i don’t feel like i have that kind of time to be aborted. I’d like to help you some other what there’s, another component arches, you’re not wasting any of your time in the search sound. First of all, you’re going to have to go through a lot of candidates. Most people don’t have the time to be boardmember the best ones already committed. Yeah, right, but what we want is a process that says, i’m i love what i hear about your guy position i love what i see, i can’t be a boardmember and then you want to say, well, there is another way you could be involved. So the idea is you have a spectrum of involvement with boardmember ship at the end that the most demanding part, but you’re actually trying to get everybody you connect with who responds to your mission to be connected in some way. Donor-centric attendee volunteer, a member of a board committee without being on the board, there’s so many ways to engage those people, so you’re not losing that time because they didn’t become a boardmember you’ve added people who are supporters, but maybe not at that very demanding level of very boardmember all right, what do you say to that ceo like you saying ceo but executive director that says, i need boardmember is next week, what do you tell them? I need to raise the money for my kidscollege education next week, but it’s not gonna happen in a week things take to do it well and strategically, it takes time. If you start to do this on a systematic year round basis, you start to build the bench, you should have a regular process cubine ongoing process, al, you’re watching these people who are volunteers, and you’re treating them well and maybe in two thousand eighteen, they didn’t have the time to be a boardmember, but in two thousand nineteen, all of a sudden they discover this is one of the most important things in my civic life. I’m ready to step up so once you start the process, it’s really like farm team through teo being a boardmember it gets easier and easier. Because you’re feeding it it’s, not an ad hoc one shot think ongoing exactly be are going through your right, and as you revitalize your board, you’re placing this function in the governance slash nominating committee. So also it’s moving partially off the shoulders of the e d this should be in a well performing bored the revitalisation of the board process through bringing new people on it should be aboard function, driven by board members. How do we empower them? We just have a couple minutes left. How do we empower them once they’re on the board to hit the ground running as change agents? Great question, so they’re at their at their point, twenty minutes there at their point of maximum enthusiasm and then begin a one, right? So we actually say, work out a plan for engagement, right? So here here, the things that are coming up where we’re going to want to do fund-raising what are your ideas? Where can you be involved? Here are openings on committees, what most interests you were ready to make you committee chair or if you’re not ready, we have a boardmember who will mentor you so that within six months you could play a bigger role. So you’re actually reviewing all your needs with the person right up front and engaging them to commit up front rather than hang back a year, see how it goes, i’ll figure out my place. No, no, we want them engage from the gun. All right, actually, maximum, you mentioned mentor. You and i have been on you and i have talked about this before. Board he’s. Thirty seconds on the value of aboard, buddy. Absolutely essential. You know, particular someone’s. Never been on a board before they come in the room. There are all kinds of acronyms. There’s. An existing culture among that complacent board of friends and family or whatever it is you need. Someone who’s easing you in explaining what’s going on that’s a familiar face in the room when you walk in because you’ve met with them before. So aboard, buddy is an essential piece of that onboarding process. Very smart guy. We gotta leave it there. Greg cohen. Pleasure. Thank you. Thank you for sharing he’s at greg. Cause cause effective is at cause effective and cause effective dot org’s. Next week. Gene takagi returns with unrelated business. Income tax and fringe benefits for your employees under the new tax law. Do you know this? If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuing to radio weinger cps, guiding you beyond the numbers. Regular cps dot com bye tello’s, credit card and payment processing, your passive revenue stream. Tony dahna slash tony tello’s, our creative producers, claire meyerhoff. Family roots in the line producer shows social media is by susan chavez, and this music is by scott stein of brooklyn. You with me next week for non-profit radio big non-profit ideas for the other ninety five percent. Go out and i agree. You’re listening to the talking alternative network, waiting to get in. Hello, this bruce chamois, coast of the web design and technology coach. Join me and my guests every tuesday from eight to nine pm. As we discussed the latest in web design, social media, marketing, search, engine optimization and technology way also discussed popular topics, including ward press, making money. All i better cool rankings and more every month way. Also feature the best unsigned music from around the world right here on talk radio dot n y c. You’re listening to the talking alternative net. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down? Hi, i’m nor in sumpter, potentially ater tune in every tuesday at nine to ten p m eastern time and listen for new ideas on my show. Yawned potential. Live life your way on talk radio dot n y c hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. 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Nonprofit Radio for May 11, 2018: SMS Fundraising II & Digitally Tracking Your IRL Work

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A new panel continues our convo from last week, taking on KPIs, testing, your donors’ lifecycle, and more. They’re Meredith Begin from Upland Mobile Messaging and Ellen Pascale with The Humane Society of the U.S. (Recorded at the Nonprofit Technology Conference)

 

 


Emily Patterson:
 Digitally Tracking Your IRL Work
Self-described “data nerd” Emily Patterson talks you through online tracking and analyzing of your offline activity. She’s founder of Bee Measure. (Recorded at the Nonprofit Technology Conference)

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be thrown into karate. No durney mia, if you joined us me with the idea that you missed today’s show sms fund-raising too a new panel continues our convo from last week taking on kp eyes testing your donor’s life cycle and mohr. They’re members of begin from coupland mobile messaging and ellen peskay alla with the humane society of the united states that was recorded at the non-profit technology conference and digitally track your hyre l work. Self described data nerd emily patterson talks you through online tracking and analyzing of your offline activity. She’s, founder of be measure b e and that’s also recorded at the non-profit technology conference on tony’s take two it’s time to make time responsive by pursuing full service fund-raising data driven and technology enabled tony dahna slash pursuant radio wagner sepa is guiding you beyond the numbers. Wagner, cps, dot com and by tello’s turning credit card processing into your passive revenue stream. Tony dahna slash tony tello’s let’s, kick it off! Here’s sms. Fund-raising too, welcome to tony martignetti non-profit radio coverage of eighteen ntc non-profit technology conference coming to you from new orleans hashtag is eighteen and t c this interview is sponsored by network for good, easy to use dahna management and fund-raising software for non-profits my guests for this session are meredith begin and ellen pascal. Meredith is mobile strategist for a planned a mobile messaging, and ellen is mobile marketing manager for the humane society of the united states. Mary ellen, welcome, you should have you both. You’re thankyou. Your topic is can you really raise more money? Can you really raise money through text messages? Meredith start, do you think there’s some skepticism around this? Is that why you freeze that as a question? Can we really can you really do this? I think there is a lot of people don’t they look a text messaging as just a one to one thing on, and they don’t really know it as well of organizations using it as a tool in their tool box for fund-raising for long term, it was just a one off for right relief for volunteers or something like that indeed, is the back and forth engagement throughout the entire life cycle of the subscriber on dh. With that engagement, there’s often asked for for some funds to help out with some programs. Okay, ellen, what is that life cycle look like? Meredith is talking about the life cycle of the donor through your your your text program? Well, well, they become, and usually through advocacy, okay? Or or or through one of our just opt in key words and and we like we’ll ask them for money for maybe a rescue or something, an animal rescue and yeah, eso and we’re asking a lot of the same people that are on her e mail list that are, you know, see, they’re going to our web site there, seeing our ads there are facing their facebook followers and whatever, uh, and and they they donate at higher rates on sms, which is kind of something that might be surprising to you because you’re not used to seeing a lot of brands or especially non-profits in your text, you know? Hyre but yeah, and then we follow up the same way email would thank them and yeah, we use is it’s like an outbound, you know? Broadcast service similar t mail, but different because it’s, you know it’s a different type of medium. How did the open rates compare email versus sametz a marriage until i speak a little better to that. Ok, well, how about you know what i mean? Just for the main zsystems xero but i don’t know how how open rights should be captured on sms, but there seems to be there’s like an industry staff just this has ninety nine percent are open of texts, which kind of makes sense when you think about your own text like you’re not leaving them just sitting there with a little red right now, who does that? Buy-in but i don’t know how that’s really counted you have something that i’m sure it’s actually the industry that counts, quote unquote, open rates for email, i mean, for text messaging on dh they so we basically go by reports from what the industry provides to us, and i’ve seen statistics from ninety eight, ninety nine percent of text messages are open and the majority of those air within the first ninety seconds well, the ninety seconds yes, ok, i should really be that surprised it. Takes a priority in our lives until the next thing comes along that trumps texting the way email got trumped by by texting right? I mean there’s going to be another technology? Maybe you don’t know what it is. I mean, text messaging sms messaging has been in existence widespread since since the ninety’s the first text message a billy was in nineteen ninety two eso email isn’t that much longer, although you’re right that that text messaging is kind of the new or medium has people emails play the email, open rates are decreasing action race conversion rates fund-raising fund-raising everything’s decreasing on email because people are are finding other mediums to communicate. And text messaging, though, has continued to stay strong and steady buy-in you don’t want to predict what’s gonna happen, what it’ll look like, the landscape will be ten years from now. Years from now, there is this new thing out that technology the industry is trying to push forward and called rcs rich communication something and it’s similar to kind of building out miniature web pages via a similar text messaging system. But the industry is still currently working out pricing for that it’s quite. Possible that it’s going to be cost prohibitive so there are no technologies that tend to come out, you know, there’s, there’s, aps chat apse that are used with push notifications. But those all requires somebody to actually download an application in order to be able to use everybody already has actually passed on their phone with a smartphone. Exactly. Okay, so ellen so the humane society has made as mainstream hoexter text e-giving it’s a part of your fund-raising plan. I don’t know if i could take credit for making e across, you know, not not your pioneered it, you know, but you mainstream did i mean within you make so is a part of your fund-raising yeah, it’s it’s not now, by that you mean just to clarify you mean text, text to donate, as in like hoexter keyword and two don’t have ten, ten dollars, out of your way. You educate me? Maybe i’m maybe i’m not referring to right way we’re talking about text e-giving i thought that i meant yes to give is actually just a portion it sze one one way to text and doo doo fund-raising okay versus what there’s some other way. Yeah, way volunteering or what? Well, so most of the money that we raise using sms is through broadcast messages with a link to a donation for okay, i’m hearing this for the first time. So give me a chance. Cast messages with link to monisha. Okay. So text message with you like this, but there’s like, you know, okay, something. Yeah, so that’s us reeling out, doing a deal. I’m the remedial student. I’m just learning this for the first time, but all tryingto hold up my side of competition. Okay, so most most of the that’s, the way it’s done well, that’s, most of the money we raise is from that comes from that. Yes, right. But we definitely also for, you know, for mention before we do a lot of animal rescue. So there’s a lot of like disaster response to the lot of urgent asks. And in those cases it’s really useful to have texted donatas well, that’s that’s when you see, like text love to teo two due to donate ten dollars, to our animal rescue team and that’s, you know, during like hurricane harvey or something. And so so that yes, so we raise money both ways, but we, but partially due to the size of the gifts, i think is why the sending the techs out with a wink? Usually i mean, definitely raises more money, okay? Hyre in terms of best practices or well, before we go on to that, i just wantto kind of clarify the difference between broadcast messaging and text to give s o the broadcast messaging that helen’s talking about where you send out a broadcast with a link, those air to subscribers who have all confirmed to receive text messages from you already. So though ellen is able to send out a text message to them, ask them to donate the text to give where you’ll see a keyword to a short code toe donate a certain number of a certain amount of money, those air usually only five, ten or twenty dollars, allotments amounts and it’s actually a pledge to donate, and then those that funds those funds are actually pulled out. You’re basically build through your phone bill, so if i pledged to donate ten dollars, then on my next phone bill, i see an additional ten dollars debit. Ok, ok, we’ve seen that, yeah. Okay. Thank you for distinguishing against the medial for medium part of this panel. It’s. Time for a break pursuant. The art and science of acquisition is one of their content papers. Has your revenue could use more donors? Therefore, you need to keep your prospect pipeline full so the money keeps flowing to the important work that you’re doing. Hence, you need this paper. The art and science of acquisition it’s on the listener landing page at tony dahna slash pursuant radio let’s, go back to the remedial student learning sms fund-raising too. All right. So some of the tools yeah, let’s, let’s talk about some of the tools that are out there to help you put make mainstream this into your fund-raising plan some of technology that’s available. Wantto start. Sure. So i’m with the blood mobile messaging and a lot of are. A lot of your listeners probably are more familiar with mobile commons. We mobile commons was purchased by up land software about three years ago. Now, so it’s been a long, slow process to change our name and so are now up on mobile messaging. Yes. Um, and, you know, we have tools. Everything in our in our toolbox in our platform so our customers can actually log into a platform to manage their list of subscribers to create groups of segments based on based on geography based on legislators based on how they’ve behaved in previous text messages. There’s, all sorts of custom fields that you can use to kind of personalized thie engagement with the person on the other end. We also have trackable links. Eso each link has a little code added to the end of it so that we know when someone receives a text message if they clicked on it or not. Weii, you can send sms or or emma’s messages. Mmm. Way of jargon. Jail on non-profit sms is your standard messaging service. Yeah, it’s one hundred sixty characters it’s like the original text message. Emma’s is pretty much the same thing, but you think you have the unlimited characters for a multimedia? Some message passes. I never know. Media message ings, multimedia’s one word service your hat messaging multimedia’s one neo-sage messaging service service service is i don’t know zsystems okay, so emma messes if you attach like a graphic or a gift for some sort of an attachment along with a text message of ellen. You see, actually, i want to go step back. It was there any reluctance in humane society to bring this are looking or smile to bring this into into the fund-raising plan? There may well have been, but i have only been duitz i’m doing this since june two thousand seventeen officially. Okay, so i was able to kind of bypass a lot of that, but i wasn’t the orders i’ve been in the organization for seven years about don’t try to do any age with that wake enough. Okay, good it’s. Not long enough. Okay, um, yeah. So when i when i started sending her text, we already had a pretty good list and there was a pretty good buy-in internally, they’re great people running the program before, okay, but yeah, i mean it’s, it’s, it’s an ongoing process to kind of sell it internally as something that’s worth continuing to invest in because it is a smaller list. Then you know, if people used to email people using millions of followers on social media and it’s and it’s not that many just because of what it is because it’s it’s something you have to opt into, you’re not used to seeing millions. You know, when you go in your email, you see a ton of non-profit ideo i don’t know, i kind of company is emailing you. I should say and it’s it’s not, you know, you could just leave him in ignore on email. But where there’s a mess, you’re going to opt out if you’re annoyed by it. So it’s so it’s, kind of, you know, there is a smaller lines now it’s growing, but yeah, so so, yeah, the thea the buy-in is an ongoing process, but i did. I was able to skip over most of it. Okay, but of course, you have metrics to demonstrate what the are alive does look like so you can be making your case. Oh, yeah, okay. Absolutely. Okay, uh, what are some of the things you measure? I’m going to jump around right now. We’re going. Now we’re gonna move to metrics, one of the things that something you recommend on our listeners role in small and midsize shot probably smaller than humane society, but still we’re big non-profit ideas for the other ninety five percent. Yeah, so you’re gonna represent the big non-profit idea. Part of what you may be measuring. Well, a lot of the the kp eyes keep performance indicators and hears you are this. I want to got there, i think. E think i guess i’m a little nervous, but so a lot of them in the same is what you’re tracking. Email, quick, the rate. Well, response rate. Something to call action rate, depending on what we’re standing on. Radio it’s the number of people that did the thing you want them to dio over how money works, abila saying or delivered were delivered. How is that different than the click through rate? So click the rating is how many of the people that, well, how many clicks it just clicks not the people that, like, donated so it’s. So it’s clicks over delivered it. Supposed teo donated over deliver. Okay. The ultimate action over. Yes. Yeah, andi. Also a conversion rate. So it’s, seeing how many people that clicked on it actually went ahead and donated and that’s a lot of times indication of where you’re sending them. In that case, the message is clear. In that case, the denominator is how many people click now? How many people were sent? How many people click, then, actually then took the action? Yes. Okay. Proportion with simple fractures were doing instructions, right? Yeah. Okay. Um, i mean, i also look att i lookit opt out rates to see if, like, if it’s a kind of indicator of maybe i’m spending too much of one thing. Okay? Or if a lot, i mean, if people are interested in something i’m asking not necessarily with fund-raising so, yeah, that’s it’s something i definitely keep track of delivery rates to from a lot of the message we’re failing. Are you the person actually writing the text messages? You are? I was the better. I was going to meet somebody. One of them? Never. Yeah, never. Okay. We’re in the right place. You’re one of my highlights, possibly of my career. When i was out at happy hour and i was telling somebody i used to run the mobile program at food and water watch. I was telling somebody about it, and she was like, wait a second, are you mayor? I was like, yes, i’m there’s grantspace totally like that’s. Like when somebody says, oh, i already listen to your show. Oh, hey, welcome. Thank you. Yeah, yeah. That’s. Great. All right. Any other k p i that we should be measuring. That elearning mentioned order for fund-raising specifically, we’re going to get two other goals. Means gold platform. The optimal messaging platform allows you to do so, maybe testing eso. At that point, you could you could. Use you could basically tested measure anything that you want. You could test time of day. You could test whether or not using somebody’s name and their text message makes a difference. You could test who the messages from whether you put the organisation’s name at the beginning or the end there’s, whether a graphic makes a difference or not, whether defer to different types of graphics make a difference. We wish one of those is the winner. Okay? Not not dissimilar from what you might. Just an email. Correct? Because the subject line but testing some things are similar. Correct? Okay, related. Difficult part with fund-raising is, you know, just like with email. Is it’s it’s hard to get that statistically significant number if if you’re listed small. Luckily, well, not luckily with through hard work. Humane society of united states list is quite large. So so they are able to get some good numbers. Okay, let’s, talk messing with different goals. But where? Ellen, what are you using besides fund-raising? Are you using sms for other purposes? Yeah, so are our main goals for a sametz are fund-raising and adversity just kind of our main roles goals for digital market department here. Is that your fund-raising obviously as well. And so so yeah so way. Send maura text. Not for fund-raising then we send for fund-raising so advocacies the most. You know what we’ve message most about? What kinds of actions are you trying to stimulate people too? Well, a lot of calling legislator, congressman locally a lot of times to we’ve had them called city council members lots of calls. So then upload has a has a good system for, like you reply call to, like, be connected. So it’s it’s, kind of like integrates like mobile, very tech savvy text savvy. Okay, uh, and i mean there’s, some there’s, some engagement and education as faras goals too. But the mingles air abila fundez meredith. Other clients that you see using sms for other purposes. Oh, yes, well, we have probable messaging mobile comment specifically because that’s, the platform that were it’s currently called, has in addition to non-profit customers, there are a lot of health organizations, health and wellness. S o a couple of health, what i’m trying to say benefits, health benefits or so and better santini and better is an organism is one of my customers and and they engage with their members on different insurance. Eso if there’s deadlines coming up for enrollment, if there’s different things, having to do it different, that with their betterment, education, education, information, and said there’s, some of that your doing, some of that but it’s smaller one of the with this being an election year and one of the really great tools that we have is a polling place locator s o we dude use data from the pew charitable trusts that they it’s it’s actually, the voting information project and it’s, a partnership with pew, google maps and thes and state agencies for elections. People can text it if if an organization sets up the polling place locator way we have the all the data, you just plug it in and is ready to go. They gonna have people in their text a keyword into their short code or just a note, a broadcast and reply with your address and zip code. We’ll send her your polling data, it’s all automatically it’s a it’s, a query tool within the platform itself. We want listeners to be thinking about what? What there, constituents, whether it’s volunteers donors just interested interesting people. You know what information is valuable to them related to our work, right? Right, exactly. And so if there’s events coming up, we want to get real recruit people to a rally you can even organize through that you can organize buses once or rides, and then once you have a list of all your buses, maybe say, you’re you’re going to try and convert people to a washington, d c for a gigantic rally, you could have people text in their address and find the bus that’s going to be in their community, and then they can get connected. That way they can r s v p elearning about trying to get people to opt in. What first? What channel do you use? Use? Use, use text and then say, how does it work? Way texan until they until they often yeah, so starting with so they’ll well, that that is an option for the most part way have abassi alert pages. Oh, our informs on website so if you want to send a message to a congressman or something, an email message there’s a form and then one of the fields there is mobile number and it’s got like a checkbox hopped into tax and that’s we get most of our list from that, which is great because we also get all the admiration that was on that form and they’re also under the melons. So we kind of second tio okay, but also way have a on our website in the footer there’s an opt in, we have none are after, you know, in our some of our email auto responders, i guess after donation after an advocacy action, there’s like text agents arrested three or six before topped and text okay. And does that include text to give that is are you allowed to be allowed to solicit by text what you get that additional often? Yeah, so we’ve takes good question. Yeah, so it know all of your questions have been coming in last o years? Yeah, initiating yourself the host does wonders, actually, yeah, it really does work. Yeah, let’s hope so, but yeah, so they’re on different short codes, so we can’t. I wouldn’t be able to say to text out to our my subscribers, mice drivers are stretchers. Like reply to donate ten dollars, through your phone bills, your text to give, because it’s a different phone number, they be replying, toso, those air maced, mainly seen on social media, or on our website, the like text to give the text, love to to want to do, too, okay, but opt in is three oh six, four, four you get people opt in to text to give they don’t, actually, i mean that there’s. After they’ve texted to give there’s, they get a reply that says from uscis is replied mohr, teo, teo, get text from us, and then though they will get her normal broadcast, but they really are kind of separate. They’re they’re separate short, okay, which means separate lists, basically it’s. Yeah, different purposes. Yeah, sure, code is like the phone. Oh, yeah, sorry, okay. Oh! Let’s see about some of best practices. I’m just going by your session description, right? I’m not no there’s. No gotcha questions here. I’m just going by what? You what you promised. So you promise in your session, you gotta deliver it also to not probably in short form. But we got we got several minutes left. Some best practices. Let’s start with you. Name? Name one. Okay. Always engaged. Even if you’re not asking for fund-raising you need to be consistent. Text subscribers are they’re they’re better with consistency. So if you’re going to send a text message twice a month senate text message twice a month if you don’t send a text message for a long time, then all of a sudden you do. You might see a really high opt out, right? What i remember. Remember this with them? Yeah. Okay. Okay. Ellen, you wanna go? Yeah. So the as faras i can’t really hear anymore. You can’t hear. Okay, you guys check your headset volume. Okay, well, goto you can hear me. We’re good. Yeah, we can’t okay if i were you talking to me, if you can hear, you know that’s pretty good. Yeah. Okay. You got it. So the tone is to be more conversational. Uh, e-giving because you texting is is more conversational than an email. And i wanted to be like from your friend, right? Your friends ask you for money about, like, five or six times a year. My favorite kind of friend? Yeah. So, yeah, definitely. The tones you try for humor? Not not really up to one hundred sixty, two hundred sixty characters. Text. I don’t know if my if the audience necessarily like if it’s got to be the right fit defense organization. I don’t know if i have that. If i work for an organization that would really make a ton of sense that we’re sending, like, you know, this horribly sad, like puppy rescue texted and you know something and then talked about it. Yeah, yeah, really. It’s hard, yeah. Characters. Oh, it’s. Uh, yeah, i was attracted teo and ultimately met my wife through this backward. Princessa personals ads were in print because in the little one column inch ad, she made me laugh. That’s pretty impressive, you know, she was, like, wanted elvis. And that she had a she had a supermodel supermodel amy, who was a supermodel look alike that you mentioned in your year durney covered. She said she said, cindy wanted elvis, cindy crawford look alike, except for left ear lobe left knee cap, you know, arm is arms, navel it’s, you know, that’s pretty good. You make me laughing. One column inches that’s, that’s, that’s this extraordinary. So i answered that i answer that, and i’m not going to say much to my chagrin mike delight. Yeah, so one hundred sixty characters. It’s. Tough to get somebody laugh. Okay, but one of the great things about texting is that you, it’s engaging so you might say, hey, you wanna hear a joke and then the person will be, like, sure, and then you send in the next messages automatically follows up, knock, knock who’s there and so is short. But you can. You kind of you can like i like your other menu. Yeah. And then got consent for a joke. A joke? You know, we’re lightening it up today when he was joking, knock, knock or whatever. So you kind of lead the conversation, but that allows you to get more information and less amount of character space by, like by engaging back-up you’re bonding a little bit. Yeah, there could be some value in it trying to do that every once in a while or something. Joke in a week. I don’t know way the month maybe i wouldn’t do every semiannual feels like you don’t have enough joking. Yeah. Stain on my voice is cracked, like fourteen to stay in the program. Yeah, we only have two jokes here. Copy that. We’re doing okay, huh? Uh, stay on back. Best practice. Another one. I did. And then i forgot it when you anything. Yeah. Come and get well present for fund-raising really? For anything that you’re say, linking off to make sure that wherever they go to is mobile optimized it’s, you know, and also keep in mind that not everybody everybody may i on your list, obviously has a has the ability to get tax, but not everybody has the ability to eat. They don’t a smartphone, not everybody. So just keep that in mind with your text. If everything has a link, a lot of people like i can use it. Ok, there’s enough. People out there without smartphones to be conscious of them. Oh, yeah, yeah. And you can send a segment around tonto, right? And you could segment right? And but yeah, definitely if you sent people to a form and it’s like, you know, a desktop from there, like pinching and everything it’s like it’s. Not a good look. Okay, removal latto yeah, jurors did years occur to you, meredith? Yes. Stay on topic with what they’re like on message with the rest of the organization. So if you are, you know, running a campaign on one particular topic, you want to make sure that all of your messaging through text is the same same graphics? Oh, no, same. Is that ok? But then you also want to be very sensitive about what’s going on in current affairs. If there is a saying, you know ah, school shooting or something. You don’t want to be sending out your joke that same exact day. Okay, consider context on what’s happening in the big world. In fact, outside your organization. There’s a world outside your work. Okay, because we’re gonna leave it there. That’s meredith begin mobile strategist for a planned mobile messaging. Mr and ellen nasco, mobile marketing manager for the humane society of the united states. Meredith ellen, thank you so much. Thank you for having me back. Would you lighten up a little bit? Did you loosen up a little? You know? Not not even a little. Even a little know. All right. Well, anyway, thank you on dazzle. Our interviews are at ntc at eighteen. Ntc this interview responsive by network for good he’s a used dahna management and fund-raising software for non-profits. Thank you so much for being with us in eighteen. Ntc. Let’s, take a break. Wagner. Cps. Start your due diligence. It’s at wagner, cps dot com. Okay, so go there. Get comfy. Cozy with the firm. It’s it’s. Other clients practices areas, etcetera. Then pick up the phone and i urge you talked to you eat huge tomb he’s a partner there. You know he’s. Been a guest here. You tell him what your needs are. He’ll listen. Tell us they can help you. No pressure, he’s. Not that way. Chatham up, he’s. Good people eat each tomb. Start at wagner cps dot com now time for tony’s. Take two. Summer is close. Very close. So now is the time to make the time for your time away. And i very much hope that that is going to include time off the grid. No e mail, no phone, no. Any other contact with the online world, which is we’re going to talk about the in rio in real life world very shortly. No contact with that online world. Get away from it. At least for part of the time. My encouragement video is that tony martignetti dot com goodling dot com. Now hear this. I’m a safe too. Looked our founder of good link at goodland dot com non-profits connect with businesses that advanced their missions. When i want the best connections i listen to non-profit radio. Thank you, chief. Good link with a c l a and see the new marketplace. Where non-profits meet vendor’s. No cost to you. Your bridge, your connector to products and services. I’ve tried to help them get started. See what you think they could check him out. Good link with si dot com. Now i have to live. Listen love and the etcetera, etcetera. So just going down the line. Ottawa, ontario live. Listen love up to yu up north munich, germany. Good dog. Uh, lou salome does california, waterbury, connecticut, brooklyn, new york, new york, new york, las vegas, nevada. Lovett, tampa, florida live listener love to each of those people, places and cities on the podcast pleasantries to our over twelve thousand on the podcast we might be pushing thirteen. You know, i haven’t looked lately, but i get a suspicion from another’s metric. Ah, so glad that you were with us. Podcast podcast audience the pleasantries go out to you and the affiliate affections toe am and fm am and fm listeners throughout the country affections to you as well. Now time for emily patterson and digitally track your hyre l work. Welcome to tony martignetti non-profit radio coverage of eighteen ntc from new orleans, louisiana, at the convention center. This interview is sponsored by network for good. Easy to use. Donorsearch monisha meant and fund-raising software for non-profits. My guest is emily patterson she’s, founder of be measured. Welcome, emily. Hello. Thanks for having me come back. Because we i talked to you yesterday too. I was part of a panel. Now you’re solo. Good to have you. Yes, my pleasure. And your topic. This time for today is track your non-profits i r l work digitally. You love digital thatyou love data, right? You’re in, you’re in data deep. Yep. I am a data fiend. Okay, i think your session description may have said data data. Geico data nerd. You know so many where it’s cool to be a nerd now i definitely yes, it absolutely is. Ten years ago, even five years ago, it was not so cool. Yeah, absolutely is. Read the twitter profiles so many of them say geek nerd yes, yeah, i always tell people i do the nerdy side of marketing so it’s off in the stuff that other people you know don’t want to do. Because it’s not creative, it involves lots of excel. Okay, but you’re in it. And you love wonderful. All right, so what what’s? Why do we need this session? It’s just break it down. What what’s so what’s so important here is not getting done quite right. You feel so? I mean, the just rolling up our sleeves if you don’t watch in the video she’s rolling up the sleeves, okay? We’re getting into it. No. Excellent. My inspiration was that there’s. So many tools to track online what you’re doing, you know, if you’re putting out stuff on social media or your website or email or basically anything that’s on the internet or digital talk, did digitalized weight t think of anything that’s online? It’s still easy to track, you know, it’s probably harder to figure out what data to be looking at or to pick a vendor to track it than it is to actually get the data that’s the easy part, but a lot of non-profits i would say almost all of them, i mean, they’re not just based on line, they have a lot going on on the ground, too, you know, the people that they’re trying to serve, they live rial lives there, sometimes interacting with computers or their cell phones, but they’re doing a lot in their regular life to that you want to know about. So this was toe look at a couple of different case studies for how non-profits in two totally different fields? S o we had conservation and then consumer protection about how they built these digital platforms and then got people to report on what they were doing in their real lives into them and then so they could get the data. Teo, create more educational content or depress outreach or, you know, tweak their programs that they were more effective. So it’s pretty cool. Okay, so, what’s, the best way to go into the show. We just should we go right into the case studies that you have a way to relay cem groundwork even more first. What do you feel? You think we’re ready for the case studies? I mean, there was a couple i could talk a little bit about similarities between the problems that they faced. Or maybe i should explain the case studies first. Ok, let’s, do the case study. All right. So now i saw three in your description is just too well that you two have america forest new dream in the better business bureau. We’re focusing on two out of three. Yeah, so i had better business bureau and american force foundation. And there is two projects for american force foundation that were, you know, kind of. Couple clolery okay. The new dream is out. Yeah. New dream. They were unable to attend the conference. Fortunately, turned into a nightmare. So wait. Although they’re very nice there’s still sleeping. You dream is still sleeping. Okay. Let’s do america first. So america, i’m sorry. Murcott forest. What can we what can we learn from that? What was the story there? So american forest foundation there non-profit that serves people who own forested land of ten acres or more. So it’s a very specific audience. Unfortunate it’s also very hard to reach audience because it’s not like you can just by an email list or going for on facebook and, you know, just target this demographic because, i mean, what do they have in common is how do we know who owns for us, huh? So if they’re not publicly owned, okay, so american forest foundation, they’re always trying to get data from these people about, you know, you know, what do they care about? What are they doing on their land? Because ultimately, they want teo get them more involved in conservation activities, especially in the on the east coast of the us. We think about forestland, force land is, you know, being part of a national park or a state park. But actually, a lot of it is owned by thieves. Private landowner. So might be people who inherited it from there their families or it’s a vacation property. So it’s, lots of smile parcels and, you know, it’s important at that time, akers could be minimum minimum ten acres. There are small. Yeah. So it’s important for them to know. And they’re geographically dispersed right over the country. Or is this international organization or this is the us? Us. Ok, but they’re all over the country, obviously, all right. Nor they’re all over the country. But it’s a lot of people, especially on the east coast. Yeah. Okay. Oh, really? A lot. Mostly these interesting. I would’ve thought mostly western or at least midwest. No. Ah, well, there’s. Not that many for forest land. Not just private driving ownership. Okay. Forest land? Yes. Okay. There’s. A lot more nationally. Own land and thoughtful and setting me straight. Okay. Yes, there is a lot more force. Like fairies are important too. I’m sure. Alright, but we’re not dealing with america prairie. Okay, there might be a different non-profit. Go ahead, please. Anyway, so geever a lot of people, you know, in the land, and they just kind of sit on it. Where? There. There are things that they need to be doing to take good care of it personally, i’m not a forrester, so i can’t go into great detail. But, you know, to improve water quality and animal habitat and protect against forest fires, lots different things. So american force foundation is always trying to reach these people, and you get data from them about, you know what they’re doing on their land and how best to get them to take these actions. So they have a couple of products. The website i was talking about was my land plan and it’s kind of part. It sprung out of a survey that the, um, national forest service did back in, like twenty eleven or so talk to these small landowners, and they found that, you know, they they didn’t really have a lot of good information about forestry that was catering to them. It was very written for a very professional level audience. They didn’t have a lot of good tools to understand what they needed to do, so they built this website for this audience. You know, to be a tool for them. My land plan. Okay, sell. How did they, how did they drop people, too? This site, with the constituency being so difficult, identify how they get people to my land plan. Yeah, that was definitely the challenge. Through ah, a lot of adjusting and a lot of facebook ads honestly ended up being one of the best ways to our get to them. So i know there’s a lot of kind of facebook ads, there’s a lot of bread press going on with them right now, way, i’m not sure when this is going to air, but we’re in the air in the week when mark zuckerberg is testifying two days before different congressional committees about facebook’s collaboration or whatever i work with cambridge analytica and also the russian hacking. So justo filled listeners and i don’t know when we’re going to be airing this, but it may be a couple months from now, but just hearken back to that’s. What emily’s referring to this is mark zuckerberg week in washington d c okay, please, no. Yeah, i mean so. Yeah. One hand. I understand. Where? That’s? Yeah. Where that’s coming from. However, at least one having worked with ff actually, at this point, i used to work for a photo. And then anyway, this is a couple of years ago. So we tried all sorts of different ways of marketing this site. Buying advertising and local newspapers in certain areas where we wanted to reach those landowners buy-in email lists and facebook ads were by bar in a way, the most effective way to reach people when we tested a lot of different messages and it’s kind of ironic, but the hunting message targeting people who are interested in hunting, who we’re interested in improving their land because they wanted to attract more turkeys or deer elk. Teo ended up being the most effective way we were able, tio get new sign ups for the site, but the person who is in charge of this program is a vegetarian, so it was always paying her to be writing these he’s hunting and all right, so so they that’s how they got people to the site and then what’s the what’s the lesson we can learn from from a f f thiss survey site, so it didn’t really start off as a way to collect data about landowners, but we quickly realized, like, what a great treasure trove it wass we have set up a lot of tracking using both google analytics and then also, you know, because it’s a platform where people can come in and they can identify, you know, what goals they have for their land. They can map their land. They can select, like, almost like a project management type tool that they want. Teo, you know, they do this or that in there. Future. I’m listselect future projects. So we have all of this information. And we know where in the country these people are and we know, um, you know what, what sorts of things they have on their land, how many acres, you know, have these certain activities identified with a lot of information for them. So kind of in the meantime, american force foundation is transition to focus more moron lesson. Finding every single landowner in the us and communicating with all of them to focusing on landowners in certain areas that have kind of priority projects like theirs. You know, certain parts of the country where there’s, you know, type of tree that really needs to be rehabilitated because it’s a home for a certain type of wildlife, i want you. I want to explain this to me like you’re talking to your friend. Okay, okay. Duitz you know, just, you know, let’s, drill down. So what if you if if i was asking you what you know what? One of the lessons i can learn from this case? What, what, what can we learn? Just help me get to the bottom. I’m going to get to the bottom line of what’s the value for listeners. In studying this case, what can we learn about their use of data up? In-kind let me think about it. Okay, well, you know, so so you know, in terms of hyre what? What was the what? I guess? What was the value to the organisation for collecting all this different type of data? About size and what’s on it now, and what their future plans might be mean? How did they how did how did ff then use the data? I’m trying to get out? Yeah, so right now they’re, you know, kind of like i said, focusing on certain areas of the country so it’s, pretty cool because you can they’re very interested in measuring whether something was effective or not. So with forestry it’s hard to tell, if you know, like ultimately their end goal here is to, you know, grow, re grow up a type of forest, but that’s a goal. That’s, you know, one hundred years out. So my lamp has been a great way of seeing, like, are people taking kind of intermediate level actions to kind of get them to this bigger endgame? So, you know, we don’t previously, you know, you might be sending people surveys in the mail to ask them, you know, have you done? X y z or they would, you know, schedule a visit with, like, with a forester. That was another big thing. You know, those are all very time consuming to measure, you know, anything that involves the mail or in person visits are super expensive and, you know, just very teo. So this was kind of a way for, you know, people to proactively go online and do some self reporting on those actions. And so then they’re so enormously scalable. Targetable you, khun, drive people from certain regions to there? Yeah. Okay. Okay. So now you have all these people in this platform, and we know they live in a certain area so you can see if they get thes e mails, messages from their local forestry department saying, like, hey, you need to do this stuff on your lands, go to the platform, you know, i read about it. Then schedule this thing, you know, now we have the ability to track that whole process and be able to see okay, five percent of the people who got this e mail did x y z. You know, previously they had no idea. You know, people might get a postcard in the mail a postcard in the mail saying they need to do something or visit from a forestry professional. And you know who knows what happened with that. Okay. Got to take a break. Tell us i have this tello’s moughniyah lll quote tell us, has opened up a whole new stream of donations for our non-profit. It has allowed business owners to support us without any additional cost to the company. That’s barry dodson, founder of accelerate ministries. Whole new stream of donations. That’s. The long tail of passive revenue for you. Year after year. Do you need more revenue? Get started at tony dahna slash tony. Tell us now back to digitally tracked your iron will work. You built this site for people to go to it’s. Really sort of a survey. But it’s, not a male chimps survey, you know i mean it’s it’s. A lot friendlier and more interactive. So it’s not your it’s. Not what most people think of is a survey. No it’s. A little bit, i think it’s interesting because it’s a little bit of ah it’s. A little bit for the audience and then it’s also a little bit for the organization it’s a tool that useful for them, there’s a lot of information on there. But then it’s also, you know, gives data toe ff that they wouldn’t have otherwise. S o i think, you know, that’s definitely. One of the lessons is you can’t create a platform that’s just hey, give us a bunch of data about yourself because most likely people aren’t going toe really wantto participate in that. So there has to be an incentive for land value for them. Okay? Okay, very good. I think one of the things that affected you at the data that was interesting that people the users always really liked is they would dio kind of a report at the end of the year putting together hey, this is what was most popular on my land plan and send it out to the users. So it’s, kind of like, even though you’re giving us your data, you know, we’re doing stuff with it, like you get to see it too, and they, like, you know, people are always kind of nosy about what everyone else is doing. So shared results. Okay, very good any more? Anything else we should flush? Out about that one before we go, the better business bureau. That’s it. We covered it. Okay. Okay, how about the better business bureau story? All right, so there’s one is this one is totally different thing. This is about scams. What kind of scam? So and honestly, this one is a kind of an interesting mirror image to the other story. So better business bureau. They, you know, they of course report on businesses, but they also get a lot of people interested in reporting scams to them. And it was kind of always something that people would think of when they thought of the better business bureau about for a long time. They didn’t. They didn’t have anything to do. They didn’t have any way for people to report if they had been contacted by a scammer had fallen for a scam. They only did legitimate businesses and complaints against real businesses that exists. We’re talking about mail scams, email scams, phone scam. Pretty much any type of scale. Okay, not just business scams. Yeah, right. Not just a fraudulent business. Okay, so it would be something like, you know, somebody might contact you pretending to be a real business like you get an email from someone saying, oh, you know, this is capital one. You need to update your password please click on this link and then enter yourselves security number and your mother’s maiden name. Why stop there? Both date of birth would be nice to be needed to have that also. Okay, so they didn’t have a capacity for collecting all this. Then obviously, they want to turn around and help consumers. All right, so so what do they do? Yes. So they do, you know, do a lot of consumer education. So so they build on a platform, you know, just like american forest foundation. But this time, instead of people reporting on their land, its people reporting on their scams. So it’s called bbb scam tracker and you have you, you know, cia facebook scam. Just bring up space. Look again. Or you you get called by some on the phone. You go there and you fill out this form, has information about you know, what was the business that contacted you? What was the method? They have classifications of different scam. So, it’s, basically some information about your your age and location. Whether you’re a member of the military, ah lot of different fields that they used for reporting, you feel that all out and you felt the scam details and then it goes into a database and unfortunately, baby is not a yeah, you know, police, so they unfortunately can’t investigate and arrest anybody, but they’ve been using this for, you know, consumer education would create a lot of contents with it, you know, the it’s all open to the press, you know, not your personal details, but reporters will go in there to find victims so that they could do stories help alert people about, you know, these scams because honestly, i think, like, awareness just knowing like this is out there, don’t click on this is the most important thing. What kind of content if they’ve been creating from it, you know, news articles, you know, it’s regularly, pretty in aa i was just working the other day because they’re one of my clients, too, you know, helping a reporter from cbs, you don’t find victims for for a story about, you know, a new scam, so that happens all the time they do alerts or anything as they see trends they say, you know, we’re seeing this special kind of phishing scam with this particular kind of phishing scam that they do consumer alerts also, yes, they dio in fraud. I know i’m the data person, but i actually write the alerts about scared. Okay? Fashion first. Okay. Okay, so, yeah, i mean, when i will go in there or i will get an email from one of the local bvs saying, you know, hey, we’re seeing a lot of phone calls from this are also a lot of reports on this certain thing and write a weekly alert about it. So this week, if you are interested, i can tell you about by what i wrote what’s happening this week. Go ahead. So, honestly, that it is i have been doing this for maybe eight years now, and it never stops like there’s, always some sort of new scam out there. And so this week it was, and scammers are if you leave a bunch of tabs open on your browser, which i do all the time, i got jammers. Scan if you have, like, a log in page, they can hack into your computer and up. You know, reload the website with a fake log in paige. So if you have, like, the log into your bank up there, the real instead of it being, you know, wells fargo dot com it’s now skim, skim scam dot com. But you don’t look at the girl so you can put in your log in information, and then now they have it covered, so don’t keep so don’t keep form form pages open means it only for loggins or could be and it could be any form. I suppose it could be any. Yeah. Ok, i suppose it could be any page, but they wanted to be a log in because that’s, where you’re going to be entering. Okay. Well, the information that i can tell it was a credit card purchase page. And then you went off to do some. You know what else to do? Research a comparative price somewhere else in the meantime. Okay, but keep your keep your keep your form. Tabs clothes don’t keep. Don’t keep tabs. Yeah. You know, we just don’t pay that much attention to what’s going on. I am guilty of this, too. Yeah. So always double check the girls, before you enter in operation. Okay. But baby does a lot of research to with the information that they collect. So they publish. You know, a yearly survey about yearly report on called the bubi annual scam report or something and it’s all about people who you know what data they have seen, what different demographics are affected by scams. You know what? What types of scams are trending? All sorts of they have. Ah, research department. Who handles this? Sal krauz okay, you want to give us closing thoughts and we’re going to wrap up closing thoughts about, you know, just about the topic. Generally. Why? Why? It’s important, teo track what’s going on in real life using digital data. Yeah. So i think having the data in a in a digital for data of courses are always a existed through surveys. O r, you know, people on recording things on paper to having a digital way is it makes just just so much more useful, like so much more accessible. So you can have. You know, neither of these organizations. Bebe is national. But, you know, they only have a few people in their in their national office working on the sort of thing. So you can, with a smaller staff, be able to produce, you know, some really interesting project. Products with your with your date that you’re collecting if you have it in a central location, and if you’re able to get your people who are spread out all over the place, tio. Report. What’s going on in their lives, you know, i’m just a contractor for baby. I spend only a couple hours a week writing these scam alerts, but it’s, because i have all that information in one place i don’t have to, like, call up people from all over the country. Teo, to get this. And because of that, you know, were able to get, you know, lots of press, pick up outreach and just do a lot more education. So even though it seems like a big expense to build these platforms, you know, i definitely think it’s worth it. If it’s a part of your mission. Yeah, if you have a lot of especially a lot of educational. If you have a big educational mission where you’re tryingto reach a lot of people, data is now really important, you know? I think good, we’re gonna leave it there, and it was important way opened with we opened with data data nerd and never got close with the importance of data. She’s emily paterson, founder of be measured that’s b e measure and this is twenty martignetti non-profit radio coverage of eighteen ntcdinosaur provoc technology conference all our interviews here are sponsored by network for good, easy to use dahna management and fund-raising software for non-profits thank you very much, emily. Thanks. You’re welcome. Thank you for being with us next week. More special wisdom from the non-profit technology conference. If you missed any part of today’s show i d seat you find it on tony martignetti dot com were supported by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant radio wagner, cps guiding you beyond the numbers witness cps dot com and by tello’s, credit card and payment processing your passive revenue stream. Tony dahna slash tony tell us our creative producers claire meyerhoff. Sam liebowitz is the line. Producer shows social media is by susan chavez. On our music is by scott stein. He with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. You’re listening to the talking alternative network, waiting to get in. Hello, this is bruce chamois, coast of the web design and technology coach. Join me and my guests every tuesday from eight to nine pm. As we discussed the latest in web design, social media, marketing, search, engine optimization and technology way also discussed popular topics, including ward press, making money, all i medical rankings and more every month way. Also feature the best unsigned music from around the world right here on talk radio dot n y c. Are you feeling unhappy with your body, shape or size? Ever feel control with food? I’m elizabeth from nourish the soul, and on the show you will uncover the route to these imbalances and discover a permanent solution toe having a healthy relationship to food and your body. 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Nonprofit Radio for May 4, 2018: 18NTC/NTEN & SMS Fundraising

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We kick-off our coverage of the Nonprofit Technology Conference with the host’s leader. Amy Sample Ward is CEO of Nonprofit Technology Network and our social media contributor. Learn why the conference is wildly popular and why you need to join NTEN. I’ve been a member for years. (Recorded at the Nonprofit Technology Conference)

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host oh, i’m glad you’re with me. I’d suffer the effects of your atrocious if you made me sweat with the idea that you missed today’s show eighteen ntcdinosaur n ten we kick off our coverage of the non-profit technology conference with the hosts leader amy sample ward is ceo of non-profit technology network and our social media contributor. She explains why the conference is wildly popular and why you need to join in ten i have been a member for years that was recorded, of course at the non-profit technology conference and as sametz fund-raising can this help you? Lots of non-profits are successful with it. It’s more than text to give the details of setting goals list growing finding the tech you need andme or come to you from rachel kottler with mask and neil and company teyla dankmyer at up land mobile messaging and sandy fox principle of smart as a fox also recorded at the non-profit technology conference on tony’s take two, my number one eighteen and tc takeaway responsive by pursuing full service fund-raising data driven and technology enabled tony dahna slash pursuant radio by wagner cpas guiding you beyond the numbers witness cps dot com bye tell us turning credit card processing into your passive revenue stream durney dahna may slash tony tell us here is the kickoff of ntcdinosaur bridge with eighty ninety seay and antenna and amy sample ward welcome to tony martignetti non-profit radio coverage of eighteen ntc non-profit technology conference. This interview is sponsored by network for good, easy to use donor and fund-raising software for non-profits we’re in the convention center in new orleans, and this is our interview number two of our coverage, and i’m very pleased to have made me stop award with us. Hello, aimee semple work. Hello interview number two i’m sad i didn’t get number one. I think i should have hustled you. I should’ve hustled. You were booked or we were booked already. Yeah, these interviews go fast, it’s true, they do go fast on non-profit video. Amy, of course, is the ceo of intent, the non-profit technology network and the social media contributor for non-profit radio. Now, when we’re on, we’re on non-profit radio, but not here. We say your social. Media contributor and ceo of intent. Yes. You gotta flip it. Yeah, but here it in ten. Your ceo first. Yeah, i appreciate that. Okay. Yeah. That’s. What? That’s. Really? Thank you. Congratulations. Thank you. Yeah, you’ve been working. The staff is working very hard on this for months and months. It’s true. Hopefully it feels like we worked hard, but that we are not working hard now and that you do not see a lot of stress on us now, i know. I see a lot of fun. Good. Okay. Good. Haley was very fun. Way checked in. Everything. Oh, good. Nice. Um, nothing. He came by today giving us high. Yeah. Um, before we talk about in ten, let’s, talk about eighteen ntc. Yeah, i saw thirteen hundred and twenty first time. First time attendees. Congratulations. Yeah, thanks. Yeah, yeah. You like that? You like, like, the first time we like our first timers. Yeah. I mean, it’s not. I think there are some folks who are in a position both too, really, really want teo and really, really be able to come every single year, regardless of location. But we also hear from a lot of folks. That that’s not really the way their organization has budgeted what we actually hear a lot of is that people come one year and then they rotate through their team so that each person gets to go, for example, every three years and, you know, they rotate who gets to go, so even those they’re great fun? Yeah, totally. Food is excellent. Totally. So we’ve got, you know, about half of the attendees are first timers, but when we do, when we run the numbers on, if their organization is first it’s much lower because it’s that individuals first time that the organization has been here in some way or another in the past, right, more people being exposed, yeah, exactly which is kind of part of our goals that it isn’t just one person in an organization trying to do this work right now that we know that intent is not only for technologists exactly. We don’t only want the technologists if you have one, right? If you have an apple and if you have one exactly, listeners do not. But if you do, we don’t want that person be the sole person coming right? I’ve already met a couple of other ceo executive director’s exactly how many total attendance here? I haven’t seen the final number, but people were even registering still yesterday. So i think when i saw it yesterday, it was that twenty one twenty three. Something like that so well, over twenty, one hundred, we’ll just leave it at that and not have to get a specific number. Two plus. Yeah. Excellent. Ah, one hundred thirty sessions, one hundred thirty sessions over three hundred speakers. Over ninety percent of sessions have at least one non-profit staff member speaking. Yes. That’s important? Yes. You like to go beyond the consultants? Yeah. Yeah. Okay. What’s that’s gonna share about non-profit we’ve have ah, we’ll have twenty five or twenty six. Interview scheduled. Wow. The over the two and a half days. Yeah, very pleased with that. I didn’t. I didn’t count the number of most most are panels of at least two. Yeah, a bunch of threes, even even a sprinkling of force. Wow, i have to have some double up. Mike’s. Yeah. Um, so i don’t know. We’ve got twenty five to fifty, seventy five it’s got to be eighty, ninety speakers, i would think. Wow. That’s. Awesome, yeah, significant portion. Yeah, um, what else about what else? About eighteen, ntc. Well, well, one of the stats, i guess you could say that i shared this morning, was, you know, and ten has hosted the ntc, but also the community had been self organizing even before antin started. So, in a way, the ntc has lasted longer than intend, but for all intensive purposes will say as long as in ten. So, you know, nineteen years. But we’ve only been in new orleans one other time, and that was ten years ago, and there are sixty four, folks registered who were at that anti seat to, yeah, you love data way. Well, it tells such an interesting story, right? Sixty four different people, and of those sixty four, the vast majority of them. It was their first. So new orleans was there first, and they have stayed for ten years. So hopefully, you know, a lot of those thirteen hundred. All right, we’ll stay for ten years. Now. We know that they’ve stayed, yes, not like they came ten years ago, and then they skip nine years. No another back, that’s what i mean, they skipped a couple at different times, but pretty consistently stayed the whole time. Okay, yeah, just wantto. Durney any questions lingering about pressure, about, share, the validity of what we’re saying, yeah, don’t question the data, okay? Falik challenge, yeah, that’s fair, healthy challenge. Eighteen ntcdinosaur at. You know, i know something once but you, you are actively. Pursuing something that you and i have talked about, ok, on eighteen ntcdinosaur it is the the affiliated but non not official activities. Maybe i’m not calling them the right thing, but you know what i’m talking about? I’m just not going there, i think. Ntcdinosaur hyre okay. Yoga morning run explorer, the french quarter, but journaling buja e i thought i thought bull journaling was twitter, but i was mistaken. So these are things that are organically created. Bye bye community members coming here, but you give them a template and a format to follow, and then you have some disclaimers. You know, it’s not our event need to coordinate with people who are creating it, but it’s it’s an organic growth you’re empowering the community to take the conference and mold it the way they would like it to be in some small respect, yeah, totally it’s time for a break pursuant, they’re not just producing valuable digital content on the listener landing page. O goodness no, they’re professional fundraisers and campaign counsel. They can work with you on sight or remotely to get your campaign started or if it’s flagging to get it re energized assessment case. Development major gift prospecting, volunteer coaching, campaign management all of that stuff. They do it all start at tony dahna slash pursuing radio. Now, back to amy. Sample ward. Say more about that. Yeah, there are a lot of different aspects. So there are some things that we definitely take kind of use your language a little bit more effort and do create the template and some examples and get them going and that’s things like the diner rounds. So anton actually does basically nothing for that. We just say you should go to dinner with five other people. Here is a google doc where you can write down where you have you just call, make a dinner reservation anywhere for six people. Put it in this document, and then five people add their name. Total strangers that want to go to dinner with you. And then the next person just copies the same, you know, table puts in. I’ve made a reservation under my name at this restaurant. Do you want to go there? Five people add their names before the conference even started, every single dinner spot was fall. People were calling us and asking for help making. More reservations because restaurants were false, everybody wanted to be able to go, and i think it’s a great example both of what we do but what anybody can do the community is happy to self organize, but they often don’t know what’s allowed or what would work. They’ve never been there. They don’t know what the restaurants are, they see sametz samples and i think, okay, i too, can call a restaurant and make a reservation for six p m and that’s all i have to do, i don’t have to know those people. I don’t have to go recruiting, solicit yeah, i don’t have to recruit friends to come and ten will promote that the dying around is happening, and now i get to meet five other people. We all just pay for our own dinner like that, you know, there’s, no other logistics that i think people get intimidated by in trying to be a part of an event like i have to get six people who are going, we’re going to the conference and right? And how would i find them? And yeah, and i think that’s true, certainly in person events like this, but all the time in organization, so long as you give people the template, you know, you tell them what the lanes on the the bowling line are, they want to do it, you know, and they want to have a place, especially when it’s something like this that lets them connect with other community members, you know, and meet people, and we all have to eat dinner, right? So why not, you know, do it in this path for smart? Yeah, it’s and is consistent with what you and i have talked about on the show, right? Organic growth within the community? Yeah, exactly. Some boundaries ends a little assistance. Yeah, exactly. Yeah, and like you said, i think the disclaimers are important, not toe, you know, not what brings past that, you know, to make sure people know and then is not responsible for your dinner reservations if you didn’t make it, we don’t know any details about, you know, so just and i think that goes with creating the guidelines or whatever. So they know where the organization stops and you, as the community member, have to start with responsibility. But after that, i mean, you’ve seen people just totally take it and build it how they want it to be. I don’t see that a lot of other conferences that kind of allowing that spaces take it. Yes, tio, take it in a direction where you’d like to, you know, very simply and within reason. That’s got a lot. I know you don’t want to trash talk your your your conference competition, but yeah, bond, i’m not trash talking, but i don’t i don’t i don’t see it. It’s part of the special sauce event ten. How do you come up with these good ideas? That was that. Was that a staff driven idea? Yeah. I mean, a lot of these ideas are staff driven ideas that we see in other places, not even necessarily other conferences, but just another aspects of our life. For we read a book blogged about something, and it gave us an idea. But we have all staff and t c meetings, you know, all year round and staff just bring ideas to those and say, oh, i was at this event in town this weekend, you know, for my knitters group and somebody mentioned this. What if we turned that around and did it this way for the anti see, you know, and then staff either say that’s a horrible idea. No. Or yeah, let’s do it. And who wants to be on the project team and let’s build out a plan. And a lot of it comes kind of through staff. But from the community, you know, from from engaging with them, hearing their ideas and a lot of our online groups. The different kind of topical peer groups that we have, we’ll bring ideas to, like, they’ll be having a monthly call and discuss something and say, is there a way we could turn this into an open conversation at the ntc was such a interesting idea that we had. I bet more people have ideas to share, and then we work with them on, you know, creating a space for that conversation to happen. You know, let’s, talk a little about staff. Yeah. How many? How many staff? Fourteen. Okay. And not all in portland, oregon. No. Portland is our only actual office, but then we have three virtual staff. Three virtual. Okay? Uh, yeah. You know, i love intern you doing? Remember? You’re on the show every month. Yeah, and you have been since show number one hundred. Yeah, coming up on four hundred, oh, my god. S o that you would’ve joined in two thousand eleven. We started in july of two thousand ten. You would’ve started in july of two thousand eleven on and you’re coming up on seven years. July. Wow, really? I think i have that right because you were on the first time you around was shown number one. It was, and we’re coming up on show number four hundred. So, however you slice that that’s, another three hundred shows, six years, it’s, six or seven years. Wow, that’s. Awesome, you know. And when you were at the time when you first game, you were never membership director, yeah, before you became before you were promoted, moved up tio tio. Yeah, but also i love intent. I love it so much. Sometimes i over think it. But, you know, the staff is i mean, the staffers, like motivated, yeah, motivated and driven are synonyms. So there’s, no point staying motivated, driven, but like a bee. Ah, a little bee colony, and they call it a day, and they, you know, they really just care about interacting with people in helping the broader mission, which is smart and use of technology that you listeners people in small and midsize non-profits can focus more on your program in mission work and not stress so much over over tech, right? Did i did i phrase that, yeah, that’s all great, yeah, okay, so smart staff it’s, not even possible toe shout out the people who have worked on eighteen ntcdinosaur because it’s all it’s, all staff? Yep. Okay, all right, yeah, i believe that there. Then let’s talk about and ten as a membership organization as more than just his conference, as awesome as it is every year. And then in the end, we’ll ask about remind me if i forget about nineteen. Ninety? Okay, whatever we can say about nineteen ntcdinosaur forget great. Okay, um, intense it’s. A very affordable membership for for non-profits. Right? Correct. Yes, you are. You acquainted with thea? Well, levels of how just how affordable it is. Well, our membership dues if you you could join us. An individual just joins individual. But you could also join as an organization. And if you’re joining as either a non-profit aura for-profit, both organization types have dues levels based on your annual budget. So if you are a really small organization, you only be paying seventy five dollars a year for all of your staff. Have membership way. Don’t count. How many staff do you have that i want to remember? As many staff won’t participate? Yeah. The organization has a membership for them. Yes, exactly. On then. And then the tears go up from there. But you can see by the fact that small organizations are at seventy five it’s. Not a lot, regardless of how large your organization is. And what do you get for your seventy five dollars? Well, ah lot. Of folks at this, you know, here at the nbc now know that they get a massive discount on their ntcdinosaur ation. That is a big perk. For sure. On dh, you get discounts on all of our other educational programs, including fifty percent off the price. If you are trying to achieve your professional certificate so that’s a huge discount to get a professional certificate. You have a profession. You have a certification program now, right? Yes, we have. Ah, non-profit technology. Professional certificate. Okay, yet we’ll talk about that, too. Okay. Now try to remember a few things. Okay? Non-profit technology certificate. Okay. Yeah. Yeah. So what send off educational programs? But when we asked members what has the most value for them and what’s most important to them about being a member it’s less of the transactional discounts and much more about getting to be a member of this community come and getting to find those people that can answer their questions when they did them answered, but also find those people who could answer questions they didn’t know they had. And they just want some colleagues, you know, they just want people that they can connect. With regularly and you could do that virtually there also meet ups around there in person, tech clubs that are kind of monthly free events, lots of online groups, tons of online content, and we see a lot of that in ten community really engaged on social media to especially twitter, and you don’t need to follow-up necessarily the organization if you don’t want to. But if you follow the hashtag and p tech for non-profit technology there’s just so much they’re happening that’s really, this community using that hashtag let’s talk about some of the virtual communities that you do communities of practice, though i have that right way, just call them online groups, but they are essentially a community practice. You know they’re kind of peer groups, and many of them are formed on a topic like digital communications or using wordpress for your website so things that maybe are a part of your professional identity. You know what your job is or what you do at work. There are also a few groups that are a little blurry between professional and personal identities a women in technology, for example, but you can also create a group if you see that there is not a group for you, we are happy to support you creating that group and you could become an organizer and we’ll help you make sure people are in your group and they’re engaged and you have access to all of our tools. You can run a free monthly call or webinar, you know, whatever you want to do to engage your group, you don’t have to you put in the time and we cover the costs. And do you need to be a member of inten pretty joining those krauz groups, you know, that’s that’s, part of let’s talk about that part of your mission, which is goes beyond the membership, right? Yeah, i mean, ultimately and ten is a five oh, one c three non-profit like, basically everybody else in the community were not in association. We don’t. I believe in having a big pay wall that says you can only access our content are access the community because you paid to get that access because if we did that, we wouldn’t meet our mission and we wouldn’t be able to reach as many non-profits as we need. Teo, that need help. So it’s a pretty open community. And we hope that that helps people, whether they can pay or not still benefit and the tech meet ups around the country. Do we know how many? You know how many? Well, there’s a couple dozen that were brought also. Yeah, we do have some in canada and over in europe. Okay, yeah, a couple of dozen in the u s okay, but of course, you know, you always have the virtual groups exactly fall back to. Yeah, there is. And if you and if there is an attack club in your city, you can also start one of those. We’ll help you support that, too. Okay? Okay. Um, what else would you tell me? Uh, tell me what else you want to talk about. That professionals. And if we get well, we’re going to get way, way. Have a little enough time to talk. Ok. I know. I did write down. So now i can remember. Okay, nineteen, ninety sea and also the commercial traffic you’re off the hook. More about in ten. What? Oh, no. Anything any insider? Who? Anything. Insider group. You know it’s, a smart group. You know, we try. To not have any inside knowledge. Really? I mean, you know, we have quarterly town halls where we share what’s happening behind the scenes were working on what’s going on, folks ask us questions, we always answer them publicly, you know, we we really try to not have inside, i mean, other than like, you know, how the sausage is made kind of way we do still share that we actually get a lot of questions in the summertime about hey ntcdinosaur great, would you have a call with me? And, you know, teach me how you did dine around xero how you did birds of a feather or some aspect of the conference that other folks liked and staff always take those calls and tell other organizations how to do the same thing that we do, but we don’t necessarily write it all down publicly because it would be the most boring long you’ve ever way community be much more grateful for a twenty minute phone call. Yes, a twenty page document, right? Yeah, she sure is what we did and three sarah more i mean, you’re you’re chatty group yeah, people we like chat, they do they do. You do, you neo-sage okay, let’s, let’s, talk about the certificate, so taking pictures. Thank you for shooting picture. Thank you, where’s. It gonna be twitter, tweeting. Okay, thank you. Yes, we love well, his pocket and twitter. We’ll stick with the twitter. I won’t pursue the pocket check ben’s twitter right now, then let’s, give me showed up. Yeah, then bisbee. Yeah, yes, it is, ben. Welcome to the welcome you want to. You want to pull up what has been due. No, no, no, because we’ve already shared ben’s name and that’s enough for ben it’s. Good. Okay, osili. Ah, on saying not with just in case i don’t know, we’re picking this up on micro ben is saying not with not with the c e o all right, all right, well, thank you for thank for promoting. You hear what he said? Well, i don’t know if anybody i didn’t hear that part. So, listeners, i’m not cheating you out, okay? Thank you. Ben bisbee for that little fly by. Alright, the non-profit technology certificate? Yeah. Is only a couple years old. Yeah, yeah, yeah. What? What is it about? Well, we have heard from this community the you know, the broader and time community for many years at this point that there are a few different kind of career struggles. One is that most of the people here, even if their title is technology or they would identify themselves that technologist very fuel folks in the community have a technology degree, right? People didn’t go to college for a computer science degree and to advance in a career path that is focused on technology. Our institutions have not really embraced that that’s not how people come into these rolls, right and so there’s a lot of folks. Facing the reality that to get a promotion or to get that director job that, you know, they have twenty years experience working in non-profits managing technology, there’s no reason they can’t have that job, but the job description says they have to have aa degree in that field, right? So we’ve here we’ve heard a lot of that struggle and frustration and that, you know, institutions aren’t moving as fast as the community is, and we’ve also heard a lot of people say, i know that i have these skills, but as you will appreciate, i think all your listeners will appreciate our titles in non-profits are not often representative of all the wee d’oh and to apply for another job and say, oh, yeah, i managed our website, but my title was communications coordinator, no one really gets that. I do have those skills, i do have that experience, my organization was really bad a job titles that doesn’t mean, you know that that i didn’t do it, and so we created a professional certificate both to give people the knowledge and the kind of certification that they want and for those other folks who feel like they have a lot of knowledge teau help make sure it was rounded out and comprehensive across an organization so that both of those paths could say here is a way for me to demonstrate. I do have this knowledge, i do have this experience and i am qualified for whatever job i’m applying for, and we have been really thrilled that even in the first few people that that graduated with a certificate, they were writing back to us saying as soon as i had that certificate, i applied for this other job and i got a promotion and a different department, a different organization. I am able now to communicate that i do have these skills, so that was like exactly what we wanted to hear when we started. And now over fifty people have gotten a certificate and many more are in the process with a few more courses to go. So, yeah, it’s really it’s weird, we are trying to not be surprised because we didn’t design this ourselves. We didn’t come up with the idea of it ourselves. You know, this was many years of listening to what the community needed and just answering that call. And not designing something in private by ourselves, you know, when we were piloted this content in different forms and through other programs where we could kind of test it for a few years before we released it as the certificate. So we’re trying to not be surprised because we know we did the right work on we did you know, we did a good process to get here, but honestly, we are still surprised because even when you do it well and you do it right, you’re still nervous that, you know, no one will come or that it won’t be the thing that the community wants and it’s great, that it has gone so well, and now we’re working on developing just a lot more courses, so i guess i’ll backtrack and explain the way it works. Is that there’s a ten week kind of tomorrow? Some language from college is, like required content that everybody has to dio yeah, yeah, and then outside of that, in order to get the certificate, you have to do at least five other courses and those you can choose whatever topics you want and that’s our way of helping people kind. Of focus or say, my knowledge is really in this area, you know? Yeah, if you’re going kind of for a specific angle or have it all over the place and show that you’re more diverse with your experience, eso we’re really doing a lot to build out that kind of curriculum, essentially so that people could do a much more tailored focus like i have a major, you know, like like borrowing that college language, so we’re building that i think there’s over forty courses on the website right now, the people can choose from and continuing to add to that. Right now, we’ve done a lot toe add a number of courses specifically around digital equity because that’s something certainly in line with our mission but also a much more harder field for people to find content around. Even within and tens world, you could find a course on digital marketing or online fund-raising technology management or budgeting? Eso we weave also given ourselves the challenge of making sure we haven’t a lot of content around digital equity and what that means for designing your programs to reach communities who maybe not online. How you make your own organizational strategies that kind of thank you on dh. People will find information about the certificate at, of course, that in ten dollar yep. And tn dot org’s. Did you get initials after your name? Is that kind like? I mean, we could come up with some initials. Way could come up with somebody, you know. So in ten dot or gue, you know, join the organisation for pete’s sake. I’m a member. I’m not just not what we say. Tony can be about. So you can be one of technology, but i learned a little bit every month for maybe okay, we got to do a quick shout out for nineteen. Ninety let’s do what we know dates. We do know dates, okay? Yeah, we will like t c it’s, it’s, technically, public knowledge. But we haven’t directed anyone to the public knowledge, so we’ll we’ll announce it more formally on friday. But it’ll be in portland and tens hometown, portland, portland i’ll get to see really the food drive? Yeah, yeah. The food car starts the trucks in new york courts. Important? Yes, we’ll get to sleep in our own beds for once is the conference staff and it’ll be in march. The thirteen through the fifteenth. Okay, so that’s just like this. Where? It’s a wednesday. Thursday. Friday so everybody can stay the weekend in portland? Yeah, long time. They’re seeing you getting to get to know maximal. Better access. Ah, max. Max. Sample ward? No, just mac’s. Ward. Yes. Maxwell maxwell. Amy’s husband eyes he stage managing today he is he’s back there with a headset on. Okay, we got a rabbit there. Thank you. So oh, and very night. We got a rat with this it’s. So good to see you in person. Yeah. It’s. So great to get teo to share a microphone. A microphone table. Thank you. Yeah. Thank you. Thank you for having me and thank the staff. I will. I will. I love it. I will remember for join the organization in ten. Dot org’s. Thanks, everybody. Thank you. This interview sponsored by network for good. Easy to use donorsearch and fund-raising software for non-profits. This is tony martignetti non-profit radio coverage of eighteen ntcdinosaur non-profit technology conference. Thanks so much for being with us. We need to take a break. Wittner cps. And you eat lunch too. You need to talk to you. Um, first, check out the firm at wagner cps dot com naturally going to start you due diligence there. Then pick up the phone and talk to you. Eat. You know, he’s been on the show. So he’s bona fide he’s friendly, no pressure he’ll explain to you how wagner can help you from doing your nine, ninety up to the annual order that you need weather cps dot com now time for tony’s take two my number one takeaway from ntcdinosaur non-profit technology conference in new orleans a few weeks ago. I’m luv to reveal it because if i do, you’re not gonna watch the video it’s about your ceo and if you are ceo, then it’s about you. My video is at twenty martignetti dot com that’s all i can say goodling dot com i’m a safe too looked our founder of good link at goodland dot com non-profits connect with businesses that advanced their missions when i want the best connections i listen to non-profit radio good link. They are a new marketplace. Where non-profits meat vendors? No cost to you as a non-profit it’s your bridge to products and services and i’m helping them get started. See what you think. Check them out, please. Good link dot com and its link with a c now it’s time for our panel on sametz fund-raising welcome to tony martignetti non-profit radio coverage of twenty eighteen non-profit technology conference hashtag is eighteen ntcdinosaur in the convention center in new orleans and this interview like all at ntcdinosaur sponsored by network for good, easy to use dahna management and fund-raising software four non-profits i guess now are rachel kottler, taylor dankmyer and sandy fox. Rachel see the closest to me is digital account manager at lautman master neil and company taylor is mobile strategist at coupland mobile messaging. I said it right, it wasn’t troubled, but i did, and latto pat myself and sandy fox is founder and principal consultant for smart as a fox l l c rachel teller, sandy welcome, thank you, thank you. Have you thank you? I’m glad you’re here, too, and your workshop topic is raised. How much with sms mobile programmes let’s start down there with sandy fox? Give us some motivation why mobile should be part of our fund-raising plan moguls to be part of your full integrated digital strategy, it should be part of fund-raising it should be part of your advocacy. G part of your engagement with your supporters period and and that’s complex, i’m correctly you first what i said you said for fund-raising fund-raising oh, yes, ok, i’m saying it could be a part of your full digital strategy to be integrated into everything you do, and that is your makeup just took their better that’s a little bit ago, and and that is because everyone is on mobile. You want to meet people where they are and ninety five percent of americans have a mobile phone. Seventy seven percent of americans have a smartphone on, and so when you are texting them, they’re more likely to read your message and see it and respond and engage with you as an organization on and really feel like they are part of the organization. Okay, part of your total engagement strategy, okay? Okay. Thank you. Thank you. I’m the remedial student of we need to bring me along happy. Teo, just hold up there. Yeah. Don’t be so willing, hyre okay, uh, no. Okay. Let’s, let’s, jump right in. We know that open rates are very high. All right, open rates are they are yes, they are. But what i like to say is i don’t like using the term open rate because when you think of open right, you think of email, which is something that you can actually track, you can say this money people opened an email out of the people you sent it to you. Where is you can’t technically track how many people see your tax message, but we know from studies that the majority of folks who get a text message actually do read it, ok. And rachel, don’t they open them very, very quickly, too? Yeah, most people open their text messages within two minutes of receiving it, and if you think about it, most people like get an anxious feeling. If they see in their phone they have text messages that they haven’t read yet. So that’s why, when we talk about open rates, were talking about the fact people actually are opening the text messages and seeing it, whereas email like i’m asked actively at this point, i mean, there’s, just so many emails coming in every minute, emailed that still have some credibility. Oh, yeah, yeah, okay, okay, your heart rate actually goes up when you receive a text message that is a a real study behind the physiological change. Yes, in the body. Yes, when you receive a text message, she mentions, he kind of gets a little ankle. You have until you, you get excited until you have read it. There’s, a fizzy latto. Alright, thank you. I’m gonna okay. Tell her i’m gonna put you on the spot. Labbate i ask this of another group. We’re a couple of sessions ago sessions ago we were talking about sms and i said, surely there’s gonna be another technology sometime down the road. I don’t know if it’s under development now it may very well, maybe maybe not, but there’s good. There will be something that’ll be more urgent buy-in sms and we’ll end up trumping s enough. Doesn’t that seem inevitable? Maybe. I mean, i think people have been thinking that estimates was going to go away at some point. And that’s still hasn’t happened. Sort of radio. You know, the platform run right now. People think radio is going to die. Radio is not going anywhere. It’s just kind of adapted over time. Were also yeah, right. Exactly. This is the back to the point. So videos in the name? Yes. No, i took yet. Still still on audio medium, right? So audio focused you have exactly. No, i got you so that’s. Kind of. Yeah, s o i think of other i don’t know. I know i have to tell her i didn’t do it. Because you’re sitting close like you got. Okay, so but to go back to your question. No, i wasn’t i wasn’t trying to trash radio, actually usedto as an intern, it was an intern. I did some school stuff in high school on a pr. So it’s got yes your npr radio radio is a very personal yes, i don’t know. Yes mess i don’t think i am fm is going anywhere exactly. We’re finding ways to engage with even more in our in our exactly. And so i think that’s kind of what we’re seeing with messaging. We talked about different ways that people are using text messaging, um, different messaging tools. So now we’ve got, you know, facebook messenger and whatsapp and all these tools that are used what we consider quote unquote, over the top messaging. So over the top of what i guess that’s the mess, but those tools are continuing, developed, they’re not as ubiquitous as sms sms is a standard that is on everybody’s phones we don’t have exactly what’s that thie sms to point it will be rcs rich communication services. It hasn’t it’s still in development, it requires the carriers to basically improve it so it’s very slow, but once it comes around, it will sort of be a new age, just a mess. It’ll have a lot of new features to it. Seattle it’s difficult going anywhere. I don’t know if there’s anything like there’s, no thing that’s going to replace it. But if it is it’s, it’s, different messaging tools and, you know, rcs, if that actually because think what you will articulate, they’re always be early adapters, something new, but it’ll take a long time for folks to catch up to it. You know, for instance, like i said, we have ninety five percent of folks have a cell phone by. Only seventy seven percent of folks have a smartphone, so we know that there’s that gap right there, right between that ninety five. Sensitive to that two things are not always riding a link to clear exactly which is why we tell jokes. Sometimes a really great wayto engage your audiences, ask him to respond and take action within the text messaging platform. So tech sign or and then give us your zip codes. You consign this petition that’s why phone calls are so successful through mobile devices. And texting it’s because you’re always already on that platform, we ask you to text call and oversignt you’re calling your senator so yeah, and you’re rachel greene to bring it back into fund-raising if you think about it, i remember maybe five years ago, my father who’s, the target donorsearch age, he, like, refused to text with me. He just wanted teo email me and now he texts me every day we have a family chat, we’re on, we get pictures, see baby pictures, everything like that. And so, i mean your donor’s air now using text, getting more comfortable on their phones and poor and toe add a stat that every year over the last three years, it’s increased by forty percent, the number of people who have given beer their mobile devices. So with the last three years, forty percent forty four section order year after year after year, and my father is one of those folks to who now is on a text that i used to take a picture of an article and send it to me on dh he very, very cautious of identity theft, but i think he’s getting to a point where he would give on his mobile device. Okay, taylor let’s talk about some of the gold star talked around them a little bit, but what, aside from fund-raising what else can we do with that? Sametz yeah, going backto what sandy was saying, you know, actually it’s kind of knew that we started talking about fund-raising over s a masked people didn’t directly think of building enough sametz program five, ten years ago, just about fund-raising it didn’t seem to make sense, people were afraid they weren’t going to donate over text that’s starting to change for sure now, and we talk about people are comfortable that so most of our customers were just engaging like they are in all their other channels, so there they’re they’re educating them, they’re asking to make calls they’re, you know, sending the videos, they’re asking for them for their supporters to send in content or pictures of, you know, maybe them at an event, um and also crabbing lots of information, i mean, in some ways what we first started doing this, it was essentially ah, let’s have people text in when they’re in an event and let’s grab their emails and names. Because one collecting hundreds of people’s names at an event on paper is terrible and awful for everyone involved, but also this’s just much easier if organizations to handle and we know that they’re going once they text in its very likely, they’re goingto quickly respond. They’re used to having conversation overtaxed, you know, so the more we can make it conversational, like it is with their family and their friends, the better off we are, and because of those open rates and response rates now, you can collect a lot of information very quickly. So none of that answers your question, but a few things about it. Breaking, breaking news alerts. People are looking at their phones right away and their text messages. I mean, already today we all got, like three texts from different organizations about paul ryan announcing that he’s not running again. I’ve been doing interviews. I didn’t hear that, yeah, ryan is not your first. Okay, well, now, by the time this airs, it’ll be old ways, but i’m intrigued, okay? Mary-jo dahna part of your workshop was spent talking about human rights, human rights campaign. They did very, very successful. Who’s who’s, the nobody’s from hrc here who wants to talk about on why they’re a model to follow so i can’t talk about that. So i’ve been working with hrc for about three and a half years now on their e mail and mobile fund-raising and advocacy programs drew from hrc was on the panel with us when it wasn’t through here. He’s too cool, no that’s, not the reason true he’s, very cool, very busy provoc idea was important, man all right, well, i’m a shout out to drew he’s awesome hey is the person you get the text from for hrc. I would say part of the reason that they’re mobile program is so good is because they’ve actually been around a lot longer than other organizations. They were an early adopter of mobile and they’ve been able to really invest in it and try new things to testing segment their list, use it for calling congress use it to raise money use it, especially around some supreme court decisions as a wayto both engage and grow supporters and also to tell people breaking news and get them to donate and become members. You’re using it robustly, using it for a lot of different, not different purposes. What specifically can our listeners in small and midsize shops we’re all very cool? By the way, our listeners a cool on this show is cool? I’m not. I don’t know about this guy drew, i don’t know him, so i’m not going to say it’s his life. He chose not that it’s just like he’s the better answers he’s busy he’s a very important guy. You know what can? What can our listeners take away from hrc? Aside from the lots of white gold lots of different diverse goals with it, what else can we take away? I would say first, take away if you’re trying to start from scratch, start adding a mobile field collection, tow any petitions and forms you do online that’s how hrc first started to collect numbers and grow their list and at a spot for it on your website so you can get started and second if you’re doing male and you have people’s mobile numbers start integrating if you’re setting an email and you have mobile, send a text with the e mail, send a text with the mailing that way. It’s a quick little reminder for somebody and it’ll help with your multi-channel strategies. Okay, what are these he’s solicitation or not? That’s not station to try to grow the list, but, uh, where you put these field? What are these called? Actionsprout feels that you’re asking people to fill out in orderto teo, opt in it just just phone number a check that i’m willing to accept checks and, you know, tio include yeah, you don’t even need to put a check because everyone has a standard email. Often you just add the mobile. Opt in language with it to any of your forms for an action for just to get on your email lists. You just include the whole opt in number and if they give you their your mobile, their mobile number, they’re on your list. Longfield get the compliance language at the bottom of the form here. You’re pretty much good. Okay, now and then how do we grow that list? Over time, what are some different order? Some good growth strategy was to go tell ugo. Well, i’ll definitely latto how’s, sandy she’s run these programs at a higher level than i have, but with sms requires a lot of promotion off the bat like anything else, and if you’re starting from scratch or from a smallest, you really do need to do a lot of work too. Get that going? I guess my rule of thumb is you really need to promote it everywhere. Your best bet is adding them to web forms, so we just talked about that got all these existing forms just at a field to those, and hopefully people will provide their numbers and you can start texting them. The other place that it could work, though, is really everywhere else. So didn’t you have a huge list on emails? Most likely, you may have a very large audience on facebook, you know, building graphics, that’s a text, you know, hrc two, three, six, four, four or text marriage three, six, four, four you know, send us your reaction for your story or something like that. So really, you’ve gotta promoted everywhere because, unlike, say, maybe facebook or like your website, i can go find those on the web from looking for what your organization does tto find your text message, lest i really need to do some work, so adding it to that form, having graphics on your social media, promoting those maybe putting some money into it. But then also specifically, when you having people joined the list, you want to give them a reason why you’re joining, you might ask for emails just like and people understand. Oh yeah, i’m email because they want to reach out to make with mobile it’s great, if you can specifically say, hey, texting for this specific thing. So whether that’s a free items, some kind of gimmick, or if it’s, you know, text in to tell us how you’re feeling about this marriage equality decision or something like that, so making it really specific and people seeing the value right off the bat is really important otherwise, like, well, why do i want to get text from you? What’s the value so you want to provide value immediately? I gotta take a break. Tell us i have a tell us, moughniyah ll for you, quote. Tell us has opened up a whole new stream of donations for our non-profit it has allowed business owners to support us without any additional cost to the company and, quote that’s barry dodson, founder of accelerate ministries, a whole new stream of donations that’s the long tail of passive revenue have been talking about for you. No cost to the companies you refer. Watch the video get started at tony dahna slash tony tell us now, let’s, go back to sms fund-raising do you have more dead? Definitely. So so i am. I worked at planned parenthood for three years and built their mobile program from the ground up. They already had a decent number of mobile numbers has planned parenthood, and they’ve already had mobile on some of their form, so they had already had some options, but they didn’t have unengaged list, and within the first month of me being there was june and a supreme court decision came down. That was not a positive one for the reproductive rights movement on, and ruth bader ginsburg gave a scathing recession on part of our judge we had obviously planned for whatever result will come in, and if we lost we wanted people to sign on to ruth bader ginsburg’s descent, so we put on all of our graphics all of our banners on facebook, twitter, text descent to our short code. Um, and we got a ton of new, often just from that. So really, what? What teller was saying is, is true to speaking. Sure, you include a tech stopped in in a lot of your visual graphics on instagram and snapchat and facebook and twitter also utilizing your actions that you, er you’re doing so really just integrating that in on dh, then taking advantage of events. We’ve seen a lot of activists getting out there and going to these large scale marches and rallies, and someone from your organization is speaking at one of these rallies, make sure that in their speech at some point, they say, hey, everyone, pull out your cell phone. I want you to do this right now. I want you to text the word, um, join or marked tio six, nine, eight, six, six or whatever the short code is on and say i’ll wait for you to do it xero and have them do that it really the march the march that we had the women’s march back when trump first took office, the women’s march group got so many text, often tze from that one event, they had millions of numbers that they could reactivate for different actions throughout the year. So it really you need to take advantage of those moments, be it a supreme court decision, b a be a rally or an event on dh? Just utilize it about some some of hyre yeah, maybe we’ll come back to best practices. We still have some time, but i want to spend time on on the technology. The platform? Yeah. How do we do this? How do we do that? Rachel, we haven’t heard from you in a few minutes. How do we do this back end? Well, don’t currently have it. What are we looking for? What we’re searching for? What kind of technology we need. Yeah. There there’s a bunch of different cos or vendors. You could use that have these programs so okay. You just need a budget that you can put towards it and to choose the right vendor for whatever your situation is. What do you searching for? What search? Terms that i used to try to find the vendors mobile texting, that’s it okay, usually a decent number. There’s a really easy one if you just type in upland mobile messaging and the google that’ll come upside i just my shameless like i’m sorry you didn’t really need to call it out. And honestly, most of us have used mobile condit’s up messaging for all the work that we’ve done with other organisations. So there’s a reason folks use them? Okay, yeah, yeah, but of course there are other or there are other vendors out there. They’re different price points depending on your list size. The more numbers you have, the more people you wanna text, the more it’s gonna cost more calls to congress. You want todo that’s more expensive than texting? If you want to send a multimedia message mama’s that’s more expensive than just a text with words so it’s all a question of budget and figuring out what makes sense for your non-profit alright, so that so that all right, so the technology’s pretty easy to figure out. I mean, you have to have the budget saying it’s think of it as like any email. Platform it’s very similar to an email platform. Only you’re you’re doing one hundred sixty characters instead of putting together a full email and your segmenting your list and it’s a very similar. If you’re pretty good at learning an email platform, you’re going to be it’ll be easy for you to learn a mobile platform, okay? Yeah, okay, very good then let’s go back to some more best practices we still have we got like six or seven minutes together, so some things we haven’t talked about yet, yeah can give a fun example that hrc did this past summer. We knew there was a big march coming up in d c during pride month, so we knew a lot of people wouldn’t be able to physically got there. So we decided what if we do a virtual pride march? Teo, go with the physical march and pride month and have people have to text in tow have their name added to a school, so we promoted it on email. We promoted it on facebook on twitter, uh, pretty much all over the place, and then we ask people who did it to promote it more and if people like seeing their name. You had to text it to text in to get your name out of it so people could see their name in sync krauz love to be shouted out yeah, i send live listener love non-profit radio. I do like city and state people say, you know i love it wei have heck else do listeners of the week this week, people looked looked like their name or hear it it’s a feeling. Yeah, nature’s. He was actually able to grow their list by over ten thousand people from that one action. So i mean, be creative with it. Yes. Add it to your forms. You have an event. Ask people to do it. Even our session. We started off by asking people to text as the mass tio six six two to six. Six to rate how experience they were with it. And then we had a little bit of pull way have helped life. Okay. Yeah, well, your insiders so that no. Alright, i can i can give ah, couple examples. So to go off on rachel is saying planned parenthood, we when we had our first pink out day, which was a really rallying cry for around planned parenthood when they were being attacked in twenty fifteen what we did is we had a digital wall that was everyone who is tagging their tweets and instagram posts with pink out and on mobile what we did as we asked folks to send in their pink out pictures. So we got well over a thousand photos, including men wearing pink high heels way got it was also national coffee day, so we got photos of a woman with pink lipstick on her coffee cup. We got lots of family photos of everyone wearing paying s it was really wonderful, they engage them on the on that medium on mobile when they were out and about and then another good example of fund-raising example for you is that every year since i was at planned parenthood, we did this tactic, which actually hilary clinton during her campaign stole from us. What about that? Tell other hrc so what we did is around your end, it’s holiday time, so we would send a message tio r list, and we’d say cecile richards wants tio wish you a happy highs ing and has a special greeting for you text here on dh. Well, well, you’ll hear that greeting, um and so they would immediately get a phone call with an audio recording from cecile think of it is, ah, new age robo call right with her wishing them a happy holidays and then with an ask tied into it, i’m saying we would love your support on this holiday season and then once the message ended, they got a text message with a link to get andi saw really great results with that on dh, then with follow-up text over your end on dh so there’s lots of ways that you can utilize the platform for engagement. So who wouldn’t love to hear from your ceo, right? One organization that they love doesn’t have to be planned parenthood, no organization, you’re and a lot of folks, every town has done it with celebrities that are supporters, so they’ve done recordings from julianne moore on other folks who are some of their hyre up supporters so it works and it’s something that you khun dio on mobile on dh that folks really respond tio yeah, okay, just best practices. I mean, just a quick when you know communications should be regular varied in two way, so they should be you should be really very regular vary to a communications that’s that’s the name of the game regular is and then we need to be reaching out to them fairly regularly. We don’t want to leave them strange it for two months, someone another panels, otherwise they’ll forget that i did. And if i stop if i stop texting you after two months and i asked you for some money part of like, well, no, i’m not getting any money, so you know, you got to keep that relationship going maybe two to four times a month, maybe once a week it started to change varied we talked about different kinds of things to promote advocacy fund-raising really build it into your existing programs and don’t leave some stuff out really kind of make it, you know, diverse people are neo-sage fund-raising plan, yeah, exactly don’t just don’t continue to ask people for money overtaxed, that’s going to look really bad, and they’re not going to see the value that your organization’s bringing and then two way again it’s a text message let’s make it personal and let’s make it very human and have them respond to us and ask questions and all kinds of stuff like that. Okay, we’re gonna we’re gonna leave it there. Guys, go. Okay. All right. They are rachel kottler ditigal account manager leichtman mascot neil and company taylor dankmyer global strategist for upland mobile messaging and sandy fox. Sandi with an i founder and principal consultant at smart as a fox llc. Thank you so much for being with us. Thank you. Thank you. Thank you for being with our coverage of eighteen ntcdinosaur provoc technology conference. This interview is sponsored by network for good, easy to use donorsearch and fund-raising software for non-profits, thanks so much. Next week. Maur smart guests from the non-profit technology conference. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant radio weinger cpas guiding you beyond the numbers. Wagner, cps, dot com and tell us credit card and payment processing your passive revenue stream durney dahna may slash tony tell us. Ah, creative producer is claire meyerhoff. Sam liebowitz is the line producer. Shows social media is by susan chavez. On our music is by scots dahna you with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great! Duitz you’re listening to the talking alternative network, waiting to get a drink. E-giving cubine hi, i am dr tranquility of dr tranquility pr, successfully meeting the media needs of the wellness community as an expert myself. For major mainstream media, radio, tv and print magazines, i now help you book interviews for broadcast radio, podcast television and i pay tv as well as many, many magazines reach me to one to nine to zero one six zero three. Are you feeling unhappy with your body, shape or size? Ever feel out of control with food? 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