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Nonprofit Radio for June 24, 2016: How We Got Here & New Overtime Rules

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Robert Penna: How We Got Here

Features of today’s charitable community emerged from clear points in history. How did women come to outnumber men in the sector? Why is the northeast dominant? Dr. Robert Penna returns to reveal the formation of our modern charity complex. His book is “The Nonprofit Outcomes Toolbox.”

 

 

Gene Takagi: New Overtime Rules

Gene Takagi

The Department of Labor has issued new rules for classifying which employees are eligible for overtime. They’re effective December 1 so you need to know what’s up. Who’s got your back? Gene Takagi, our legal contributor and managing attorney of the Nonprofit & Exempt Organizations law group (NEO).

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host our listener of the week is aubrey burghdoff, our she’s executive director of the california symphony, she tweeted, i love this episode! I listened a second time and took notes. She was talking about the march twenty fifth show this year on lead and matching gif ts and corporate matching gift she’s at aubrey. Why? Why that’s aubrey with two extra wise on the end thank you very much for loving non-profit radio aubrey, congratulations on being our listener of the week oh, i’m glad you’re with me i grow a gibbous if you backed me into the idea that you missed today’s show how we got here features of today’s charitable community emerged from clear points in history how did women come to outnumber men in the sector? Why is the northeast dominant? Dr robert penna returns to reveal the formation of our modern charity complex. His book is the non-profit outcomes, toolbox and new overtime rules. The u s department of labor has issued new rules for classifying which employees are eligible for overtime they’re effective. December first so you need to know what’s up, who’s got your back. Jean takagi are legal contributor and managing attorney of the non-profit and exempt organizations law group neo on tony’s take two fund-raising fundamentals round up. We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com my pleasure to welcome dr robert penna back to the studio he’s, author of the book the non-profit outcomes toolbox first brought him to the non-profit radio studio in september two thousand eleven he’s been a consultant to charity navigator and has presented in canada, africa, the middle east, europe and australia. Nothing in the antarctic and oh, i see he grew up in the bronx, lives in wilmington, north carolina, and knows more about dc comics characters than an adult should admit you’ll find robert penna at outcomes toolbox. Dot com bob, welcome back to the show. Thank you for having me. It’s a pleasure. Pleasure. Thank you for hustle on your way to the studio today. The train was late. I understand, but you’re you’re not you’re not. You saved it non-profit outcomes. Toolbox. Last time you were here was five. Years ago, how’s the, uh, how’s the book doing it. Just come out when it’s been phenomenal. Yeah, it was that just released two thousand eleven. It was released in two thousand. Okay? Yes, it was sixty days before i was here. It’s it’s got me all over the world. The response has been incredible. Not antarctica, but not an article. I think the the penguins and the puffins and particular interest serious in the performance. But the good news is that word has been spreading that there’s nothing else like it out there for non-profits they want to learn howto tio be performance based on dh really start working on outcomes. And it’s got me all around the world. Places i never, ever thought i’d get to see. Saudi arabia and nairobi australia’s been phenomenal. Outstanding. So international organizations are interested in outcomes measurement as well out the united states actually is the leading non-profit sector in the world. Everybody hopes to see what we’re doing. Eso when non-profits started looking outcomes here non-profits in other parts of the world started looking as well. And so i got invitations and there i was. Excellent. Love it. Okay, i’m glad. He’s doing well, i’m i’m i’m even happier than you are. Not literally. The checks are pouring in. Finally, the first one. All right, the first one takes five years. Depends on how big your euro your advances. Jeff, work off the eye. I see. All right, but i finally did. Okay, i don’t want to get details about your personal finance is all right. Just get a a short subject. You know, we have to film. Remember, you have to be together twenty five minutes to fill twenty. We’re going to because we’re going to talk about the history of the charitable sector, which is a part of a new book, part of a new book that you’re working so and so exposes to what the new book is not out yet. Yeah, what’s that going to be about the new book is basically a donor’s guide. It really is basically what you should know about the sector every year we individual americans give billions of dollars. Last year was two hundred seventy eight billion dollars from us, and most of us know nothing about the sector. And so i am, depending upon the metaphor you choose, i’m either. Lifting the curtain or lifting the fig leaf and we all know what usually has been so all right. Ah, fig leaf, i, for that matter for all right. Okay, so when is that? You have a big fat advance that you’re working on now? Yeah, yeah, i’m working on a big fed events. I really can’t tell you because the book is i’m trying to do very, very thorough job. There’s an awful lot that we’re going to talk about today is just some of it today, when we talk about the history part, right, this is not it’s, not a history. Mode is not understanding. This is one chapter isn’t right, you know, one piece. Okay, so all right. So let’s, uh, still into it. Okay, let’s, go back, tio, old england. Oh thing. Which is where our charitable sector started with with queen elizabeth the first what was going on under her fig leaf? Oh, don’t do that to me! Latto charity, as we think of it, was, was vastly different back then. It was it was virtually all individual. But it was not really designed to help the poor. The old christian idea was that by the act of being charitable, the person who was being charitable got some sort of divine grace e-giving charity had nothing to do with ameliorating poverty or helping the poor. It was i’m doing this so i will get good graces. Most of the poor laws had to do with trying to corral and chase the poor from place to place to place. But they were also the divergence of opinion as to really what was charity. And so what elizabeth did was she did a there was an actor. Royal acted in sixty no one. The the charitable uses act and what she did in one fell swoop was she secularized charity. Because in addition to the usual type things poor, the needy, the infirm, the agent she now included as perfectly valid charitable uses things like building roads, building bridges, building causeways, supporting the troops. If you donated money to to to raising an army that was considered charity, the things that you might consider to be almost social engineering a fund for the marriage of poor maiden’s. Because in those days you needed a dowry. If you had no dari your chance of being married, we’re even lower. So this was a fund for the dowry of a poor maiden so they could get married. There was ah, charity was seen to be also thie encouragement and support of young learning artisans and artists and things of this nature. So what she did at that point was expand the concept of charity beyond the usual idea of helping an individual or helping individuals, and more towards what you and i would consider efforts of public benefit public good. And that strain has never left us. Okay. And also similar mints of social engineering. Yes. Helping see the women get married? Yes. You said you said moving the poor around moving the paralysis is moving the poor round. That is the poor laws we don’t talk about. That was that was not very nice. That was not there was rather know thiss was. This was in terms of helping young artisans helping argast supporting them, supporting young young academics. All of these. Were included in the list had never been thought of his charity before they’re they’re after yes, okay, as part of explains, it can just finish white today you can have the opera, you can have a bird sanctuary and you could have a battered women’s shelter all considered charities because going back to elizabeth, all of these sexual things became part of chuck, and now we have just a minute before break, we brought this concept over with us. Well, the puritans i shared i’m in italian, so i didn’t bring it over. We brought something else over, but, um, puritans brought these concepts with them. Yes, it is, yes, but they also brought some. They also had some very, very important individual ideas of their own. I’m not quite sure if you’re trying to go into it right now, but i could go over just over the top number one. It was every person’s responsibility to take care of his neighbor. That was your duty to god, and that was your duty to the king arika secondly, very, very important thing, the puritans, unlike anyone else who came to north america, had the sense that they could use the law to enforce changes in attitude and behavior so if we’re talking about moral standards and we’re not talking about that shot, not till we’re talking about ideas towards social behavior, their idea of a city on the hill, their idea of the new jerusalem, they were going to create a better society, and if you wanted to live there, you had a full flowing line one hundred percent we always see these pictures of them wearing dark clothes that said, all of this was enforced by law, we can get back to it after the broker. All right, well, we’re going to move on from the puritans, actually, because i want to start talking about some of our features of charity today we only have twenty five minutes and, uh, okay, so we’re going to look a tw. What? What characterizes charity today and how that how we got here? That’s what it’s all about let’s, stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Oppcoll welcome back to big non-profit ideas for the other ninety five percent. This is our two hundred ninety fifth show. The three hundredth show is coming up on july twenty ninth. That’s the sixth anniversary of non-profit radio july twenty ninth. Very special show for you with us. Okay, bob. So the so i want to look at some features of charity’s today. Like on this has relationship to the puritans the northeast. So is sort of the first explain. How is it that way characterized the northeast as being dominant in charity philanthropy? It’s, not the northeast is nominated ways going culture is what you have to go again. I hate to do this. You have to go back to pilgrim’s idea of creating a better society. The pilgrim’s. This was their fat. One of the founding ideas you and i chatted briefly before about the split between charity and philanthropy. Weight of these two split well, one of the things that happen is that when philanthropy started developing that that protestant strain of creating a better society informed what they were doing and that has never changed. Most people would think would agree today that in terms of its humanistic goals in terms of the kinds of things that embraces that, more or less, the non-profit sector truly has sort of a liberal caste or a liberal bent by no means to be political. But in terms of things that it embraces. Those all go back to creating that better society that started with the pilgrims and through the eighteen hundreds through the organized benevolence that they spread, this stuff was not down south dahna south at a totally different kind of culture. This all came from the north east. When you look at the non profit sector today you’re looking at the direct descendants of the of the organized beneficence off the northeast going back to the eighteen hundreds. Okay, and today we see that way see just concentrations of charities in the northeast. But you but you always did a cz early as eighteen. Twenty. There were over two thousand of these voluntary associations in doing a little, vastly outstripping the numbers. Any places? Yeah, americans have a have a penchant for tokyo breeding association doesn’t talk to us. You have a quote in the chapter from the total talks about that and he says anyplace. In in europe, will you see a great man at the head of some endeavor, or in france, the government in the united states? You will find an association and that the world that in eighteen thirty? Yeah, and the association’s became associations are non-profit non-profit we’ll talk about how we got there, through laws and recognition and etcetera. Okay, all right, what about women will be very interesting sixty percent of the employees in non-profits air women do i have that rough? If you pray it’s probably more than that, and several women, when they’re friends of mine, would point out that ah, shameful number of directors are actually women, particularly with not latto yeah, with larger number i mean that’s. The staffs are overwhelming when i when i speak in front of groups of very often, there’ll be a hundred people in the room and they’ll be like four males. Honestly, that’s normal where this start this actually was in the early decades of the eighteen, eighteen, twenty just again thinking about this society due to the social mores of the day, women were not allowed to do it in twenty there weren’t even voting well, they weren’t voting they weren’t working. Certainly the middle class and upper class when we’re not working, however, this was a victorian era that had this notion that women were more sensitive, that women had a more perceiving i was also something very, very important going on male world. And that was the beginning of what we call today. Contract theory. It changed. Changed working relationships. I created the world we think of in terms of dickens. What means? Contract theory. Contract theory was its. We write it down. I owe you nothing past what’s in the contract. And if i fire you, i don’t owe you anything. It changed working relationships throughout europe and it hit the united states, the northeast, particularly the east coast. Particularly in the very late seventeen hundreds. Early eighteen hundreds it began to change the relationships amongst people amongst neighbors amongst the merchants and the people with whom we do business. Life got very, very sharp, hard angled and different. Almost a cruel is supposed to have had been women. Women started to see in ways that men refused to recognise the downside off of this, you know, hyper capitalism on the crass commercial world every other evan who was close to them. But this was not. They started pushing for a cz earliest seventeen. Ninety five women were behind the idea of pushing for penal reform. I had a list here i think i could have looked at but every they were against war, they were getting against press gangs. They were against dueling there against inebriation. They were against the abandonment of children. One thing that was a big issue throughout the eighteen hundreds was women being, shall we say, would seduced and abandoned. There were numerous groups, but if you look back as early seventeen, ninety five was the first formal women’s association for social betterment. Again, i have the name somewhere. My notes here. Wait, we don’t even know so we don’t need the name. But the point is it goes back to seventeen, ninety five. Yeah. And by the early decades of the eighteen hundred eighteen ten, eighteen twenties, this movement was almost entirely driven by women of the association’s thes associate these associations that were geared toward social betterment. Now yes, there were associations. There were associations of fishermen there with grange, as they were. Those were not female dominated. But those warm or those worm or industry related those one male dominated because they had to do with the trades. Okay, trades right? Because the men were but doing use the work this think about abila first of abolition. Where was the capital of abila? Abolition? It was boston. It certainly wasn’t down south. And yes, there was a gentleman whose name escapes me. Who ran the paper. But most of his field troops. The shock troops were women. Abolition, suffrage, suffrage, temperature tendered. Yes. Take carrie nation. Yeah. Thes wall women driven and there’s. Many, many, many more. Particularly when it gets around the, uh, child welfare and abandoned women. Orphans, widows. Ah, help the prisoners. All right. Reform price. You mentioned a prostitute. Refund forms pressure not only help for prisoners, but penal reform, penal reform. They recognized the cruelty of the institution. Well, actually, you know, they thought the institutions are better than what preceded it, which included the pillory that stock in public whipping and branding. And so they thought the penitentiary is we’re better than that. And so they were pushing initially for jails rather than bilich stop whipping and brand. Okay, that should have his peanut that’s that is penal reform is compared to what had been okay. Yes, all right, i thought so. They didn’t. They didn’t move out of the prison system or no, they were trying to prove that they were trying to get to a person to person comes whipping, etcetera, whipping, branding, and all right, so it’s ours and feathers. So there was so it really emanated from the with women recognizing the softer side of of life actually know. And there were a diversion and performing over contract the capital prize, the emergent males perception that they had a softer side. They were very shrewd. They knew what they were doing. It was this was not they were soft, and they had these these flowery ideas that just happened to work. They knew exactly what they were doing. But the thing was that the male population stepped aside because it deferred to what it saw. Women’s keener insights in other words, they weren’t playing, that they might have been playing the gender card. But they did very, very, very intelligently. They got what they want. They had their male allies when it came to having people write checks deeply. Clinton for mayor of new york. He was the mayor of new york and the head of one of the biggest societies of social improvement societies in the city at the same time. But it was all being run by these with women, sisters and daughters of the ruling male elite and let’s. See, what they did was they used the ruling male lead to get money for the rest of the men had it? Yeah. Okay. See, i think that’s cool. I get hysterical. All right. Anything you want to say about women, how they emerged as dominant. Well as as the century jin is very, very interesting. Because dominant in numbers, i should say, i mean, there are yes. There are a good number of women, ceos, executive actors, but a very small proportion of of the one, point, one million charities. So what are led by women? What is very, very interesting is the way they kept running and having the kipping resurgent. There was a move towards the early twentieth century which would have replaced a lot of them with male managers who was thought to be much more scientific. But when the sector got basically got into trouble and ones saying that trump latto did anything wrong. But it suddenly found it’s ah it’s, ah, its raison de tre questioned not to mention its sources of funding. It was the women who came back and were able to answer the need when the sector moved to the middle class as its salvation. And this was after the war. This was an era when the non-profits hadn’t what we call non-profits today they were called that, then they really know had no idea what they were going to do it, a lot of them there weren’t that many of them, but they were starving. They were drawing upon the vine, and they didn’t know really what to do with themselves. And it was literally women who saved them by virtue of thinking in terms of things like family counseling and marriage campuses around. This is nineteen forty, nineteen late nineteen forties nineteen fifties. Okay? And we’re seeing so so i guess another another area that i want to cover is services to the middle class. Yes, and it it emerged around the new deal when new deal legislation sort of the new deal captured the poor away from the association, the new deal people think in terms of the new deal is a couple of things i think of the w p a they think of the ccc they think of high was being built in things like this, but they they didn’t offer a lot more because they weren’t not just laborers and construction people that were out of work. They were thinkers, they were, they were artists, there were musicians, and so under some of the new deal programs, an awful lot of these people were hired and they provided services they provided thing, for example, there was one course really interested me how to how to teach people to think critically, and so they were offering this ah, for free public expense. But what was very interesting is that when after the war, the the public, particularly the middle class, liked a lot of these services also think about it in the earlier days, you really couldn’t talk about marital problems that was very probably right, but you sure as heck couldn’t talk about sexual problems. You really couldn’t talk about having problems rear your young because in the earlier days it was but it’s supposed to be the male had a strong hand. Spare the rod, not the child, you know. Spare the rod, spoil the child, etcetera. It was only after the war that these things became started become things people could talk about. It was the salvation in many cases of a lot of these these non-profit agencies, because what they started doing was providing specifically these kinds of surfaces to the middle class. Interesting enough. One of the rationales was the middle class could pay for it, at least in part it didn’t have to all be free. You have to understand that a lot of the agencies that you think of now things like community chest, they really and truly number one wanted to get get away from relief. The experience of of the depression and the new deal when they’ve been pushed out of relief and forced to find other ways to survive. You had really gotten them to the point where they did not want to be back in the release in really space, which was really seen as a descendant of charity. They were much more comfortable in the benevolence, the philanthropy, the betterment of society kinds of kinds of efforts. And they said that on the brothers, all right, rather than charity. So we talked about that before the division between charity. We didn’t get into detail we’re going through, but this is where they were much more comfortable, and that led them directly in the path to be ready for when eventually came along. Great society. It’s such like that. Okay, now, is this the beginning of the divergence between charity and philanthropy? Now, at the beginning of the divergence is actually in the eighteen hundreds. Okay, what was the history of that? The history of that was life was we’re looking back, we think we have this picture of this very bucolic america, if you know, from the colonial era, most people don’t even realize all the things that happens. Say, from eighteen hundred eighteen forty we sort of jumped from george washington to the civil war, but an awful lot happening, like you’d be in the wilderness if you went to fill it beyond philadelphia. That was true, but it off. A lot of things was happening, and one of the things that was happening was that cities were growing new york city was growing exponentially. You had a lot of immigrant groups coming in you had but also think about the older areas of new england, massachusetts, et cetera. These have been farmed out that was there have a great soil to begin with. The ohio valley was opening. People were moving the tightness of the you know, we all have this kind of notion of ah, sturbridge village and the cute little yeah that existed at one point. But by the time eighteen hundred rolled around, ah, lot of that was changing. So that whole idea of direct community responsibility for charity was breaking down. Secondly, when you got to the cities, the city’s had anonymity and that alone attracted a lot of people. There was the structures that had created charity before, on allowed upon which charity had been based before. We’re breaking down tremendously. Number one, number two. The numbers were increasing. And the idea was that charity was a waste. It was a waste of time. Charity comes from the latin word careerist, which means tenderness, mercy and love. Philantech becomes from the greek, which means love of mankind as early as seventeen o four. It was recognized as a term meaning somebody who was interested in the public good in public works in public benefit. All right, they started looking not to help tony or bob because we had problems, but rather while the but problems that tony and bob facing exist nowhere when did this thinking this thinking started by eight by eighteen ten by eighteen. Twenty early very, very early. It was also seen as much more organized and much more scientific. All right, where is that? We can help? We can help the masses rather than one person at a time. They were we could get to the cause is exactly what they were looking to do. Was copy that. Go back to securing that center. I want to go back to the puritans, create a better society. Why do we have poverty? All right now their answer in many cases was very still to their answers. Was if only the pool without more like us. All right, that is. But that is true. Very helpful. No, it isn’t very helpful. But it was awful long for roughing long time. That was the answer they had was the whole period. Called the friendly visitors who went into places don’t like fight like five points, and basically the message is, if only you would be more like us. However, even though they were misfiring because they didn’t have the knowledge we have today, they didn’t have the theory today certainly didn’t have computers where they could crunch numbers. Their idea was this benevolence. The idea was they were trying to change society, not necessarily help people. So that was the division between charity, which has always been direct and specifically focused on individual family and philanthropy, which is always had much broader goals and has always been much more abstract. But that that split literally tony goes back to the early decades of the eighteen hundreds. Well, okay, cool. Um, let’s move forward a little bit, tio. Some of the recognition in the in the tax laws. That’s, that’s. Really? Not really about really, like two minutes left. So you’ll have to go through this little quickly charity’s. Well, first. Well, there was first non-profit status was like nineteen. Nineteen o nine. Okay, let’s, let’s, go back. We only have about a minute and a half. Now then let me do. The talking like men and they haven’t finished. Ah, before the before the turn of the last century, almost all taxes were levied by states churches had never been. Churches have never been taxed. It started with churches, property belonging, the church’s libraries. But all of this state law it was not until eighteen, ninety five something in that area when the federal government first mentioned not the charitable organizations that in caldnear non-profits charitable organizations, they were exempted. Then later it was codified that they had to be non-profit it was charitable organization first then non-profit what we think of today with the whole tax loss set up with the five o one sees that did not happen until nineteen. Fifty four and they were not in those days twenty nine categories of five a onesie. But just let again your listeners understand what we have today in terms of the tax exemptions. Number one this goes back centuries number two it’s started with the state’s number three. It became the law of the land when the feds put it in around red, around world war on dh that actually the exemption, the personal exemption for giving it inevitably goes back to the world will want here. Okay, so again, everything we see today, tony has roots a long time ago and that’s the overall theme of this particular part of the book. They’re working outstanding. We look forward to the book when it when it comes out, we’ll talk more. I’ll be back. Okay? Sounds like charity navigator between, uh, on the bookshelf. Dr robert pennant. You’ll find him at outcomes. Toolbox. Dotcom thank you again, bob. Thank you for having me. Future of e mail is coming up. No future females not coming. Who writes this copy? New overtime rules with jean takagi is coming up. All right, what i need you’ve heard me say this before. I need an intern. So i have somebody to blame for this crappy copy. So if you have, if you are interested being an intern, i don’t know. Or if you have a son or daughter andi, you don’t mind them being blamed for my mistakes. Sammy. Sammy the resume. Tony at tony martignetti dot com new overtime rules with jean takagi that’s what’s coming up first, pursuing there’s an opportunity for you to join a groundbreaking panel to raise the bar for us fund-raising pursuant is partnered with rogue hair, which is a fund-raising think tank in england. Dr adrian sergeant was a guest. Oh, maybe four, five, six weeks ago, roughly from from rogue hair to bring this. This joint venture is to bring what’s called critical fund-raising to the u s and they are recruiting a panel of pro fundraisers to make sure that new ideas come out of rogue ares research like the relationship fund-raising study that dr sergeant and i talked about was the march there was a march eighteenth show, so it was more than six weeks ago, march eighteenth so they want to put this you know this this thought into practice and that’s why they are recruiting a panel and also help the two companies identify while one’s accompany one’s a think tank let’s be precise. Now identify gaps in fund-raising knowledge so that rogue air can research them and fill them in. And, you know, i keep saying no, gary, i don’t know if it’s rogue array that’s the latin that it comes from, which is to ask, i don’t know if i don’t know if over there they’re pronouncing it. Rogue air or rogue ira, but any case they’re they’re partnered with pursuing. You can join the panel. The deadline to apply to be a panel member is july first. So you still have about a week. Go to tony dot, m a slash pursuant rogue air r o g a r e and you have to put a capital p and you have to put a capital r, because that’s, the way bentley works. So tony dot m a slash pursuant rogue hair and get your application in before july first. Hopefully you will be on the panel and improve fund-raising practice in the us. That’s the whole purpose of this now tony steak too fund-raising fundamentals it’s the podcast that i produce for the chronicle of philanthropy but doing this for three or four years you know that part i put together a round up of shows that are excellent that i think deserve your attention. There’s one on donor empathy called put yourself in your donorsearch news ideas for giving tuesday there’s ideas for boosting your plan e-giving and there’s more now this is a short form fund-raising fundamentals. Only each one was about ten minutes, so i could never squeeze dr penner into fund-raising fundamentals. It wouldn’t work. Um, he’s still here. So he i’m not saying anything behind his back. Um, anyway, i did a round up the video and the links to the to those short episodes of fund-raising fundamentals are at tony martignetti dot com. And that is tony’s take two. Jean takagi. I know he’s on the phone and you know who he is. He is the managing attorney at neo non-profit and exempt organizations. Law group he’s, our monthly legal contributor times. Many, many years he edits the popular blogger at non-profit law blogged dot com. And on twitter, he is at gi tak gt a k welcome back, jane takagi. Thanks, tony. Happy summer school. Happy somebody. You do? It’s a sweltering one here in in here, in washington. I almost said new york city’s the mid eighties what’s it like in san francisco. It’s actually a pretty comfortable, like, seventy two out here. No big deal. All right, san francisco’s. Always bragging about their weather. You always boasting about that? Not in juno. You have june gloom you had. Did you have fog earlier today, june gloom we’ve had some june gloom way we’re headed towards july and the sweet whether or not yeah, well, we’ll worry about that. All right? Another time, all right, overtime rules, overtime rules have changed, gene, and it take a takes effect december first, so there’s still time to plan, but this has some serious implications for non-profits it does, and i think most of us are sort of generally aware of overtime rule that enough if you’ve had hourly jobs before, like i have tony, but, you know, we sort of get used to that idea of if we work more than forty hours per week is a narrowly employees were entitled to overtime time and a half, so i remember being an hourly workers that was actually sometimes a great thing to have to have that extra income, no, but i think what’s less known is that even if you’re paid a salary and so let’s say you’re paid, you know, thirty thousand dollars per year or something and not on an hourly basis, you might still have the time. The right tio overtime if you work more than forty hours per week that sometimes little known and little understood both. By employees and employers and generally the way people think is that salaried employees if you get a salary and not an hourly wage, you’re kind of in that category of exempt employees, which are those who are exempt from the overtime pay right, but not all right. And so that the most common forms of exemption are referred to as the white-collar exemptions. I mean, those are the executives who are, you know, usually managers managing two or more employees. Um, the professionals who are like, you know, teachers, lawyers and doctors. And usually it requires a degree and some sort of certificate, our license and the administrative imp ploys that are performing office and non manual work that’s directly related to management or business operations. So those are the typical salaried exceptions, the white-collar exemptions from from overtime. Okay, let’s, let’s acquaint listeners were, uh, and me with what what’s what’s changed. What’s the that’s not bury the headline what is new about overtime? So what is new is those white-collar exemptions were subject to a minimum amount. So even if he falls under the definitions of executive, professional or administrative straight of professional if you were making less than twenty three thousand six hundred sixty dollars, which is currently the threshold. You were entitled to get overtime if you work more than forty hours. So that’s what little known if you made less than twenty three thousand six hundred sixty dollars, you were entitled to overtime even if you were a salary. Now the law that’s changing says that minimum threshold is going up by more than double, so the new threshold is going to be forty seven thousand four hundred seventy six. So more than forty seven thousand where the old threshold, which will apply until december first, is only twenty, twenty three, twenty three so many more people now eligible for overtime pay, right? So basically, everybody who was salary between twenty three thousand six, sixty and forty seven thousand four hundred seventy six are entitled. Teo will be entitled to overtime pay time and a half based on their salary starting december first. And how do you calculate? What is the hourly rate? You just you just divide the weekly salary by forty? Yeah, i think you’re just going to do on on a pro rata basis. You, khun divided by the number of hours that you work in a year for for for a worker and then that’s the hourly rate your time and times it by time and a half. Okay, now this applies to all employers, right? This is not just non-profits that are being hit, it applies not all employers, but non-profits don’t have a special knows i’m from there. Okay, no special exclusion for non-profits and it comes from the us department of labor, right, not california law. Now this is not right for once it’s, not california, but people should know that they need to look at the state laws because the state laws sometimes might be even more strict than the federal laws. In some ways, that could be more difficult for employers, and in some ways, this increase will be much, much less for for state law. Under under state law in california, for example, are current minimum for exempt employees is forty one thousand, so that jumped to forty seven thousand isn’t so big. The federal level is jumping from twenty three thousand forty seven thousand much much hyre increase affecting many, many more employers and employees. Are there any states going above the forty? Seven, four. Seventy six and none that i know of. Okay? No. None being more generous. All right. Right. But i understand important. You do need to check your own state law. Yeah, and california will will probably be over that that amount in a few years as they’re targeting a fifteen dollars, minimum salary, hourly rate and the example categories will go up with that over a number of years. All right. You said no special exemption for non-profits, but some non-profits are accepted. No, no, no umbrella exemption for non-profits. But there are some excepted non-profit categories. Yeah, so not non-profits so generally you khun get you can fall under the coverage in three ways, and one way is just by operation of state law. So i’m going to leave that out for now, because the states will all differ on that. But the two other main ways to get covered is one if the non-profit is considered a covered, enter surprise. So a little bit of jargon there, but generally that means one of two things. One is that they’re one of these named enterprises. So if it’s a hospital or an organization that takes care of older adults or people with disabilities who reside on on the organisation’s premises or schools for children who are mentally or physically disabled or gifted preschools, elementary school secondary schools and in colleges and universities all covered so all their employees air covered as well the other type of non-profit but that would be great, but i need to understand something covered means they’re they’re subject to this rule, or they are not right. They’re subject to the new to the new law, right? So, employees, uh, all of those named enterprises are going to be subject to those those new rules in the new threshold for overtime. Okay, so those are categories named enterprises. All right, so you still might be outside the named enterprises? Absolutely. Okay, most non-profit they’re probably not just in the strict categories hospitals and schools. So the other way you get covered is if you have ordinary commercial activities that result in sales or business done of at least five hundred thousand dollars. Bonem so that the church here is its commercial activity, so they’re not talking about donations, and they’re not talking about income that’s directly related to furthering your charitable purpose, they’re talking about commercial activities that they’re more like unrelated business activities. So if you’ve got that type of commercial activity and i should say that commercial activity and unrelated business activity under the tax code with unrelated business income tax, they’re defined slightly differently. So i’ll just say this is more broader. So if it’s a commercial type activity that’s being done for-profit and you’re you’re intending, tio, i run a business to generate income for the non-profit no matter where the profits go, you’re just running a real business, and if it’s you’re making at least five hundred thousand dollars on it, then you may be a covered enterprise, and then all of these the new thresholds for for the overtime are going apply to your organization socially. So still a lot of charitable organizations that are not covered yet, but well, based on what we’re going through because you’re right, you have the named enterprise. Is the covered enterprises the named ones? Yeah, half a million dollars threshold in commercial activity. If you’re over that in commercial activity, then this these new rules apply to you, but okay, we’re still talking about a lot of charities that are not going to be impacted? Not yet. Okay, what’s your other category. All right, so any non-profit who has employees who are engaged in interstate commerce so that business transactions basically between or amongst different states and including whether you’re on on the phone or whether you’re doing business not on a very, very rare basis, but somewhat regularly interacting with folks or businesses or other organizations across state lines that does that include fund-raising activity? Yeah, that could that could. Well, this is a close one having this’s not not not going to just be donations there so it’s beyond just simple fund-raising it’s beyond okay, now i’m gonna i’m sort of putting you on the spot, so if you can’t say definitively, you know, of course, you know, use your usual loyally skills toe qualify, but this is going to be the biggest one that would potentially potentially that’s why i’m asking the question sweet lots of non-profits in if you’re if i’m a california charity and i’m making calls to nevada for fund-raising or sending e mails or any of these other things that our solicitations that you and i have talked about when you get into that whole charity solicitation registration realm, if you’re doing these things across state lines, is that the kind of activity that you’re talking about? Yeah, if you do it on a fairly regular basis, that could be activity that that we’re talking about. That’s, a book category, if you’re looking for donated items that are going to cross state state state lines, that maybe what we’re talking about, a swell. So any movement of persons or things including donated goods across state lines, that’s going to trigger and just the employees who are engaged in that activity that doesn’t cover all of the non-profits employees it’s just the employees that are engaged in that particular activity. Okay, so most likely this is going to be your fund-raising team, if you’re going across state lines and, you know, depending how big you are, you might have ah, corporate sponsorship team that just just does that sabat crowd funding is going to be implicated, right? Yeah could be we’re not really sure crowdfunding is so so new and not really caught into how the rest of the laws are our thinking about interstate commerce, and i don’t exactly know how that will. Work, especially with different intermediaries that that help out in the crowd funding. Provoc okay, yes, the intern, yes, those platforms as well. All right, gene let’s. So let’s, go out for a break. When we come back. Of course, we’ll keep talking about this, and you know, you have some ideas for what non-profits need to do and also coming up. Live listener, love, stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m jonah helper, author of date your donors. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back live listener love as promised! Oh my goodness, we’re gushing! San jose, california, stamford, connecticut, south bound brook, new jersey lovett welcome, south bound brook, morristown, new jersey live listener loved to you, boston, mass talking all about new england today with with with bob penna, rockford, illinois live listener love, i think that’s so that most of the domestic up st louis, missouri it was early early on live listen love, so grateful to have ah, that many live listeners love goes out to you. Of course we got to go abroad. I would be remiss if we don’t i have to do it. Tokyo, japan three three different listeners in japan in tokyo, specifically konnichi wa. We have three, listeners in seoul, south korea, anya haserot lot of times we can’t see had just how many? We just know it’s multiple, but, uh, you see three today and also multiple from tehran, iran welcome live listener loved to tehran three listeners, they’re also love it love it, my voice cracked little bit malaysia, we can’t see your city i’m sorry, but we know you’re with us live listen love to you and we got any other let’s see? Oh, yeah, of course. Hustle be sweden. Welcome live listen, love in noble park, australia live listener loved to you also, i believe that is all the yes. If we didn’t shut you out, then i’m sorry, but live love love to the live listeners. Absolutely. Podcast pleasantries. You know how many you are? Well, over ten thousands of you listening, whatever it is you’re doing. You know, i get tired of me in nouma rating the activities that i’ve heard. So just simple pleasantries to the over ten thousand podcast listeners, the vast majority of our audience and they affiliate affections. Got to send that out to our am and fm listeners throughout the country. Our affiliate stations. Let your station know that you listen. You listen to non-profit radio. They would love that feedback. I would be grateful. Thank you very much. Am and fm affiliate listeners. Jean takagi. Thank you for that indulgence. Thank you for being on the phone with me while i, uh well, i think all our listeners it’s important, important it’s. So impressive in an international scope of your listeners. It is it’s cool. Did you know? I don’t know if you were listening earlier today. Did you catch our listener of the week at the top of the show? The executive director of california symphony. I did not. I’m sorry i missed that’s. Okay, aubrey burghdoff hour. Do you don’t know? Do you patronize california symphony? I patronize symphonies in california. Ok, well, hopefully audrey’s. Not listening any longer. Okay, um, let’s. See? So we have ah, you know, we have our standard, like five minutes or so left. What? What are some things that non-profits should be looking at doing to make sure that they are in compliance come december first? Sure. So, first of all, make sure you check to see whether you’re covered or not. And the one broad categories i just refer to very offhandedly was coverage through state law. And note that there’s the national council of nonprofit says that in at least eleven states, including new york and new jersey, the federal rules will apply to virtually all employees and employers, including of non-profits. So watch your state law coverage as well. In addition to the different coverages we talked about, can you a gene? Can you name any of the other states in that eleven has, according to them, it was alaska, dc, illinois, maine, maryland, massachusetts, missouri, new jersey. In new york, they said north carolina and ohio ok, and, uh, the national association non-profits believes most of the non-profits most or all non-profits in those states will be covered by this subject to this bye operation of state law regulation or administrative ruling will automatically apply to virtually all employees and employers. Okay, thank you very much for that in nouma rations. All right, so you got to know if you’re if you’re subject to it, then what if you are? Well, then you’ve got to do a lot of planning, right? So if you’re going to be subject to it, then you gotta start managing and figuring out your budget and what’s so difficult about this is it starts in december, so not too many people are going to have a chance to react to this with their next year’s budget. They’re gonna have to figure out how this is going to impact. They’re this year’s budget um and so so then they’ll have to figure out what do we do? Are we going to do we regularly use over? Time first of all, on our employees covered on are we going tohave teo find different alternatives? Do we need to maybe hyre part time employees or spread out the work in a different manner? So we discourage? Oh, our lesson are need teo give overtime pay? Or do we provide pay raises that increased the worker’s salaries to the new threshold? So so we are sort of been sink overall on we don’t have to pay overtime if we can get them up to that new threshold, and if they’re very close to it, that might be a cost. So one of those is heartless and the other is altruistic, but if we start cutting workers, reducing them to part time that’s ah that’s bad for them. Oh, actually, what i was suggesting and, you know, there’s there’s good and bad to all of this, but when i was first, suggesting is hyre part time employees, new employees so your current employees don’t have toe work the overtime. Oh, hyre new employee. Okay, i was thinking, reducing current employees to part time and bringing on more. Yes, so what? What the critics they’re going to say, though, is that that may not happen, but what may happen is that with the increase costs that are going to result because of the additional overtime taste, some non-profits they’re goingto have to pay starting in december, they may just lay off workers or cut programs instead. That’s a scary thought has that i’m sure somebody has raised that. That doomsday scenario yeah, i mean, it’s interesting. I’m not sure how you feel about it, i’m you know, without having a chance to sort of really study it, but there were over two hundred thousand comments that were sent when the first proposed these regulations to the department of labor. Most of them were pretty negative, and a lot of those negative comments came from non-profits that we’re saying, you know, first of all, we had no chance to really react because the rules come in place so quickly by december, and we didn’t really account for different geographic, you know, cost of living issues. So, you know, making you know that amount forty seven thousand in new york is probably one thing or san francisco and making it in oklahoma city or somewhere else, maybe very, very different. So there’s some really good criticisms about it and some difficulties, some non-profits especially in those rural areas that are going to have to face, on the other hand, they’re people that say, you know, we shouldn’t be taking advantage of workers just because we’re a non profit organization and paying them at a rate that’s below poverty level for a family of four. And that was the reason why the administration had justified that shift has not been changed since two thousand for so where twenty three thousand is below the poverty level. Yeah, family. In fact, i think the twenty three thousand is well below poverty level for a family of four serving one person making the income from that family okay? And where does the new forty six or forty seven and where’s that in respect to the poverty level, do you know what this is? How they defined it’s? I’m not exactly sure how they compare it exactly to where the poverty level is defined, but they say it represents the fortieth percentile of earnings the forty forty out of one hundred forty percent of that’s not very a fulltime salaried workers in the lowest wage census region, which is the south so forty percent out of full time salaried workers, that’s forty seven thousand in a place where the cost of living is lower, right is the lowest and okay in south. Okay. All right, well, you got to take these things, maybe incrementally, but it definitely, you know, it’s yeah. I mean, it has budget impact. And, you know, i’m not surprised that a lot of the comments from non-profits were negative. This this is gonna cost. Yeah, it’s definitely going to cost and it’s going to hurt some people in services, you know, maybe the counter is sometimes you’re gonna have to take some steps back is on on an organizational level. So on a national or or broader level, we’re moving forward. All right, gene, we’re gonna leave it there. I want to thank you very much. Thank you so much, tony. My pleasure. As always, jean takagi, you’ll find him at non-profit law block, dot com and also at g tak next week. Purpose driven branding and the new guide star platinum. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuant. Online tools for small and midsize non-profits data driven and technology enabled pursuant dot com. Remember to check out the three hundredth show. Hope you’re gonna be with us july twenty ninth. You could play the music, sam, go ahead, don’t be shy. July twenty ninth, thirty three hundred show, sixth anniversary. Our creative producers, claire meyerhoff. Sam lee broots is the line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez, and this music is by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card it was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Fundraising Fundamentals Round-Up

This is the podcast I produce for The Chronicle of Philanthropy. It’s a monthly, 10-minute burst of savvy fundraising tips from expert guests. This first round-up includes strategies on donor cultivation; tricks for #GivingTuesday; Planned Giving; and corporate foundation giving.

Nonprofit Radio for June 17, 2016: Personalized Philanthropy

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Steven Meyers: Personalized Philanthropy

Steven Meyers wants your fundraising to be seriously (really!) donor-centered. What do you need to do internally? What are his 3 killer apps? How will your solicitations change? How do you count the new gifts you’ll get? Steven is author of the book “Personalized Philanthropy.”

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host, we have a listener of the week from go pin he loves new london, connecticut, boston, cleveland, jacksonville, florida, toronto and lives in israel. He is at fund-raising is fun at fund-raising is fun, and he tweeted, took a long walk had twenty martignetti and amy sample ward as my companions. That’s so sweet. I appreciate that so much of from thank you how thoughtful i’m glad we were with you on your long walk and congratulations on being this week’s non-profit radio listener of the week oh, i’m glad you’re with me. I’d suffer with lago film us if i saw that you missed today’s show steve myers wants your fund-raising to be seriously, really donor-centric and we’re calling the segment personalized philanthropy what do you need to do internally? What are his three killer aps? How will your solicitations change? How do you count the new gift you’ll get. Steve is author of the book personalized philanthropy on tony’s. Take two. What am i doing here? Responsive by pursuant full service fund-raising data driven and technology. Enabled, you’ll raise more money pursuant dot com. I’m very pleased that steve myers is here in the studio for the hour. He is vice president of the center for personalized philanthropy at the american committee for the weizmann institute of science and author of the book personalized philanthropy crash, the fund-raising matrix he’s, a frequent and popular speaker, and he’s at stephen meyers. Eight six three s t e v e n o m e y e r s welcome stephen meyers. Welcome to the studio. Hello, tony, glad to have you in person. I love it here. Glad you’re here. Um, let’s, start with the basics with the title. What what is this matrix that you want people to crash? Yes, the book is called, crashed the fund-raising matric because it reflects what my experience wass when i die, i was in the process of writing the book when i realised all along that i’d been living in these two cultures that were completely unaware of each other and the matrix, the movie the matrix is the perfect metaphor for describing these two cultures. If you remember in the movie ah, you have to describe it. I didn’t see the movie in the movie, people were taken over by cybernetic implants, robots, machines that rebelled against humanity, and they existed only in ah, like in a computer matrix, and everybody in the matrix was really unaware of it. They just thought that everything was normal, they were living their normal lives, and they didn’t realize that they were kind of being held prisoners, that they were enslaved in a sense and that’s what the movie is about when this one person that called neo the one wakes up to the fact that he’s living in this synthetic artificial environment you are you are our neo am, and i’m standing in for all the fundraisers who are trying to wake up who feel the same sense of something’s just not right. In my world is the fundraiser, and that was the experience that i had on guy i wanted to write the book to share that with people so they could wake up, help them to wake up, and i kind of escaped the confines of the silos and the channels that they’ve been stuck in for so many years, okay, sometimes without even realize again. Okay, uh, so you’re neo-sage nickname neo-sage steve neo-sage all right. Rob was deconstructing the titles are working a little backwards. Now, what is the the this model? Personalized philanthropy, personalized philanthropy is is the antidote the opposite of what goes on in the matrix? If you think about fund-raising and philanthropy when it translates into the way that we work? It’s really like there’s two cultures there’s an institutional focused culture which is focused almost entirely on trying to make campaign goals and reach objectives within the annual department or the major gift department. And the plan giving department and even the small organizations tend to mimic these the’s, silas and channels. So my first experience wasn’t really working, and maybe a two man organization to people and one of us was assigned this one channel and the other one of us was assigned to the other channel. And how ridiculous is that it’s a counter intuitive? So the institutional focus is set off against this ah personalized focus where instead of trying to service the campaign, you’re trying to serve the interests of donors, you meet the donor where they are instead of where the institution is. So you’re really talking about a whole new, um, definition of what philanthropy is and what fund-raising is for we’ve been talking about donor-centric fund-raising for a dozen years or so, roughly, maybe, maybe more? Sure, i mean, i’ve been in fund-raising from nineteen years, but i don’t think we started out that long ago, but donor-centric fund-raising donor-centric has been around for i’d say, at least a dozen years or so, why is that? How are you nio going toe going to make this different and actually get us to where donor-centric is supposed to have been a cz long as twelve or fifteen years ago? We’ve been talking about donor-centric this and donor-centric that for a really long time, but we really haven’t had much to do about it when some people talk about donor-centric fund-raising they’re talking about recognizing the donor or maybe finding a vehicle that they’re talking about selling a vehicle that they need to sell in order to make to bring that donor in. So really donor-centric fund-raising and that’s really a copyright it’s a trademarked and it it really could have to do with how you thank them, how you write to them, how you called cultivate them, but it doesn’t really have anything to do with what fund-raising and philanthropy is about which under my definition, the deafness that i’ve been working with is trying to mesh the compelling needs of interests off a donor with the compelling needs of the organization, so that changes if you start with that definition where the donor’s needs matter that’s the focus is on them. I really refer to this is stoner focus giving rather than donor-centric e-giving because the shift means that you’re focused on trying to understand the compelling interests and the passions of the donor and how they would connect to your organization. All right, that’s much different than the institutional focus, i hope personalized philanthropy is going toe is not going to take his long tto be. Really? He realized as as donor-centric trademark name. Okay, you’re thank you. You’re the evangelist for for personalized philanthropy. I believe i am, i presume. Okay, very good. We got the right person, then. I mean, you you brought the book. All right. Um, there’s, let’s, make sure that we just have a minute or so before break, but we got plenty time to talk. We’re in. You know, you’re here for the full hour. Let’s. Make sure that small and midsize shops know that they have this is applicable to them. And they probably have advantages in trying to pivot to be personalized philanthropists. Philanthropies sent centers or shops, right? Yes. When i wrote the book, i was thinking of the person like me who was working in a small shop who had a background in annual giving and found themselves working in a major e-giving field. So for me, they were always connected. And i think that this is about empowering and enabling a person in a small shop to make a difference with every donor that they work with, not just the ones that there focus on for annual or planned or major e-giving you meet the donor where they are that’s, the that’s, the magic of this. Okay, excellent. All right, i want that reassurance. I’m very glad to hear it. And, uh, steve and i are going to keep talking about personalized philanthropy. Stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent let’s get some early live listen love but my my voice just cracked like i’m twelve years old books i don’t want to summerlee live lister love so let’s say hello and send love to san diego, california, oakland, california we’ve got the north and north and south represented, uh, garfield, new jersey. Cool garfield, i’m not familiar with garfield used have relatives living there. You haven’t checked in before. Glad you’re with us. St louis, missouri, new bern, north carolina live listener love to each of you will but there will be more to come. Let’s go abroad has always checking in the big three in asia, south korea, china and japan. Always listeners from each of those in south korea. We got soul and actually have multiple south korea so there’s more than more than one we only see soul anya haserot and in shanghai and shanghai. And also beijing ni hao and yokosuka, japan. Konnichiwa and i learned something else from our intern ho, jon for soul i omitted so let me try this. Teo teo, south korea comes a hum nida all right, i hope i just said, uh, something like hello and welcome good my intern, our intern assures me i did. I’m glad live listener love lots of live listen love going out, okay, steve myers, you talk about in the book you mentioned a few times transformation over transaction flush that out from this two ways to think about fund-raising the usual ways to think about the donor period and have a colleague who was written a book about the donor life side of cycle pyramid and the pyramid you’re thinking about transactions you’re thinking about where a donor falls as a major donor at the top, in the middle or at the bottom and transformational fund-raising you’re really thinking about time, you’re thinking about loyalty, you’re thinking about relationships, and they can take place over time, and the problem with with the pyramid style, the transactional is that each transaction is separate and unrelated to all the others. What personalized philanthropy dozes the cory it’s, a new model where all the transactions are connected to one another so that each gift can count in a way that would never count? Ordinarily, and it could explain, i could give you an example, i love example stories. Just imagine, imagine a rope at one end of the rope is the first gift, and another end of the rope is the last gift. This is the chain of value in plan giving in and fund-raising okay, and if you know all the all the value comes out of the end when the donor dies, implant giving it well, really. And if you think about the lifetime value of a donor, the big gifts come at the end. Yes, okay, andi, you’re looking for bumps and major gifts and special gifts gifts you make frequently gifts you make once in a while during a campaign and gives you make once when you die. So what you have is you have a long rope with a lot of knots in it. What you’re gonna do in personalized philanthropy is you’re going toe move this rope around, and you’re going to connect all of the knots and that’s good means that all of these gifts are going to be connected with what another and they’re going to be united around ah common purpose that the donor has an objective, a goal that not one gift could. Achieve, but altogether they can start to make a big difference during the donor’s lifetime. That’s a radical rethinking of how philanthropy works can we tie the two ends of the rope together and make a circle so that its unending and non never breaks a circle? Or you could make a don’t want teo don’t make a noose you make, you know, make a circle. You’re making really a tapestry like like a persian rug each age lifetime of giving it has a different design and each donor of weaves their own tapestry of giving as they go through their life. Okay, i won’t force you to take the metaphor any further. We’re going to start making cat beds and that’s not okay, okay, now you you run at the weizmann institute, the center for personalized philanthropy. I’m betting that it wasn’t called the center for personalized philanthropy. When you first got there, you had toe make some changes. I was the national director of plan giving that i was the a national vice president for plan giving. Onda then ultimately, we decided to abandon the title of plan giving because sounds very solid and make trixie to me. Well, it what it was we came to realize that playing giving us just a cz much asylum or channel as any of these other poor paint and we weren’t working that way anymore. So we wanted to change that. Actually, what inspired the change from plan giving to personalize philanthropy was when my organization, the weizmann institute, decided to establish a center for personalized medicine that’s, a collaborative, multi disciplinary interdisciplinary program where people are collaborating in all kinds of new ways. And when i heard that phrase personalized medicine, you mean this medicine is designed for one person only and it’s going to work the first time? They’re dna there’s like cubine exited with that with their deanna. Why? You know, that just was a wake up call for me? That that’s what philanthropy and fund-raising auto bay. All right, one of the kind of full spectrum, all the building blocks should be available to you. You bring them to where the donor is, rather than trying to sell them something that you have you been instructed. Really? Basically tto bring to them and ask them, would you make a gift of x for this math building math? And science building, and it doesn’t matter if the person cares about math or science, maybe they were in the art department or they were a into literature or poetry. And why would they? Yeah, but we need based on our needs space three organizations needs. But now that you had to do some cultural and organizational change, teo to create the the the center for personalized philanthropy, what advice do you have for people who want to stay, initiate this in their own organization? How do we start that conversations? I wouldn’t make a lot. I wouldn’t wait a lot for the organization to change its culture or its policies or procedures. Yeah, personalized philanthropy is something that you could begin to think about when you kind of open up your your mind first realize that there is this matrix of silos and channels that all of our fund-raising basically is in right, and you want to try to find a way to connect your current giving in your future e-giving around where your donors are at, and in order to do that you need, like, like in personalized medicine, they have technology. They have they’re using technology in new ways they have computational biology so they could look at all this life science information in a systematic way, and this technology allows them to personalize medicine, so we have to have some tools that allow us to do this. So i developed these things that i called killer aps they are gift designs for bringing together current and future gifts that could be personalized and individually tailored to work with each donor-centric get to the killer aps, but we’re we’re we’re spawning neos throughout the throughout the world, and there are in small most of them listeners there’s, a small and midsize non-profits and they want to start a conversation about making a shift to personalize philanthropy from the matrix that they are now burdened with right kayman we’re on some tips. How did they start? But they’re going to sound like a lunatic the first time they go to their vice president or their ceo executive director, personalized philanthropy, they have rope metaphors, and not since you know, harold, maybe based on your own experience or you know, you’re coaching of others, how do we get this process started in our own? Currently matrix to shop? Well. As i said, the first thing you have to do is wake up to the fact that you’re working in a silo. Oh, and awareness unawareness, and then you need to look outside of yourself outside of your silo. And for instance, if you’re involved in plan giving, you know that one of the things that really makes that correlates with the plan gift is the donor who gives all the time a daughter who gives frequently tends to be the kind of person who wants to remember your organization in their state plans. In fact, they may already have done that, so you would think, wouldn’t it be amazing if we, without changing very much of this donors habit or pattern of giving they could have a much greater impact today instead of waiting until their their death, when they’re bequest, comes in so kind of realizing that it’s possible t to have impact and recognition for a donor that begins right now? Okay, we were so we’re going to look teo methods of current recognition and current value for both the organization and the and the donor, right rather than long term. All right, all right, let’s start. And and you have the killer aps before we get to the killer aps i think i’d like to just explain the spend rate because the aps are largely dependent on an endowment spend rate, and there may very well be organization that don’t even have an endowment yet. So let’s explain, spend re this personalized philanthropy works whether or not you have an endowment or not, right? If you don’t have an endowment, you still need to have cash reserves, and you still need to be able to be financially sound. So that’s an objective that every organization has, even if they’re a food bank or the kind of organization where they believe that they should not have an endowment. So there are a good number of them there’s a lot of them out there, actually smaller ones, right? But the basic principle involved here is what i would call something like like this it’s the grail of fund-raising the question that is not asked very often bye donors to the organization is what’s the best gift that i could give you if i could give you anything that you wanted, most organizations would ask for id like a gift of cash and i like it right now. Thank you very much. Oh, and they would, and they would like to have it for general purposes, but the question that they don’t know to ask is, can we have a gift that will start working right away? Because we need to pay our bills? We have current needs, and we also want to sustain ourselves for the future. So we need a gift that starts now and grows and scales up for the future, and most people in plain giving our only focused on the future and most people in major and annual giving our only focus current president, right? So this grail of fund-raising is the gift that really is the ultimate, the kind of gift that the organization needs the most, but doesn’t even know how to ask for ok and that’s the kind of gift that were talking alright, let’s define spend rate for people, and then we’ll get to your killer aps spend spend rate, please, in an endowment on down when it’s usually thought to be the most important type of gift because a person makes a gift and instead of being expended immediately it goes into a bank account, an investment program, and each year a certain percentage of that fundez is spent on the the project or the program or the program, whatever that might be and usually it’s like five percent. Yeah, i see between like, three and a half and five. Yeah, okay, yeah used to used to be hyre when the with economy tanked a few years ago was spending rates began to drop right? Because this is the amount that you’re spending from your endowment and your endowment is supposed to be perpetual. So when investment returns or low spend rate spend rates come down, this is typically decided by the board or maybe a committee of the board each year, and sometimes they look at the role of the average of the past three years, returns and that’s all financial stuff like if you list the idea that yeah, i’m just one of just feeling a little background. So to spend a rate, you got it. So the spend rate changes from year to year that’s the point, and typically, you see, same like three and a half to five, usually it’s around around five percent and for the purpose of conversation. It’s it’s. Pretty good. So that if someone makes one hundred thousand dollars gift for an endowed scholarship and the scholarship is a proxy for whatever is something that’s really important to the donor into the school or the meshing? Yes. Then that hundred thousand dollars is going to produce, like, five thousand dollars each year we spend each year five thousand five percent of the endowment. Okay, so that’s how that’s, how the spend rate works and the goal of every fundraiser is to go out and get that endowment gift. All right, now we got the basics. Your first killer app is the virtual endowment. What is that? Sounds very jargon. E virtually way. Have jargon jail on tony martignetti non-profit radio. Ok, but i know you’re gonna get yourself out quickly. I’ll try. I’ll try. Well, you take that and down with that. You just talked about the hundred thousand dollars that produces five thousand dollars a year. You turned it upside down. This sounds like the veg a matic. I don’t. Ok. He turned it upside down. It produces the donors, is giving you the five thousand dollars a year every every year say, for five years or ten years, and that is going to be treated as if it were the product of an endowment that is yet to be created. So this donor has you in their will already safe for one hundred thousand dollars, and they’re pretty comfortable giving you five thousand dollars a year, and they’ve been doing that without even being asked for it. And it was maybe for general purpose, but they’re not comfortable giving you the hundred thousand dollars that’s right during their life, or at least to this point in their life. But their pattern of giving is such that an annual give her already, and they care about the organization. So at the end of the rope to the end of the chain of their living and give it is that hundred thousand dollars? So why just come a bit closer to the mike? Okay, thank you. So who is to say that getting that five thousand dollars every year and then getting one hundred thousand dollars later, where the program becomes self sustaining? Who’s to say that that’s, not justice, valuable a cz getting one hundred thousand dollars up front, right? Ok, that’s, a virtual endowment, and then when the donor passes away, the virtual endowment essentially becomes a true and down okay, or if they have a life event that changes their circumstances and they’re able to fund their endowment foully or maybe even half for some, you know, big, big bump while they’re living that’s great, but in the meantime, they’re they’re giving you what you would have spent from the endowment anyway. Brilliant, very simple, not too many organizations do this, though i take it they don’t do that often because they’re focused on having a separate annual campaign, and they’re gonna maintain that base of annual donors and they have a whole maybe, either they have a whole separate division, a department and a department head who focuses on annual giving and another department that focuses on major e-giving in another one that focuses on plan giving, and they just they don’t connect up, and they have a lot of issues about who owns the donor and speak to the donor. So and what do you doing? Speaking to the donor there? Not a plan giving prospect, right thinking, right? So if this this donor that you’re describing doesn’t meet the major gift level because here she can’t afford one hundred thousand dollars outright, then they’ll go to the maybe they’ll drop to the or they’ll be shifted over to the annual e-giving team or something, but they won’t think of it as a virtual endowment. They’ll just think of it is we get five thousand dollars a year from this person, but they’re not thinking longer term and it’s usually without annual fund silo within the matrix that the preferred gift in the matrix and this trick general unrestricted gifts because we know how to spend your money better than you do on dh. We needed to keep our operations go. So they’re not thinking about devoting it to a purpose that might later be endowed fully that’s, right later in the person’s life or at their death. And if if the purpose is central to the organization, if they had that endowment and they could do anything they wanted with it, they would most likely be funding those kind of programmes anyway. Yeah. Okay. Okay. Killer aps o okay, before we get to the killer aps two and three. What? Just make clear why they’re called killer aps, they’re called killer aps because, like with any kind of technology, when new technology comes on, it just sort of wipes out everything that’s come before it the’s when you employ these aps and you work with them with donors, they achieve gifts that are so much greater. The donor you were talking about, who was the five thousand dollars donor-centric thousand dollars on the books, so that could be, you know, a two hundred thousand dollars done, or even a much larger donor. It just changes the way you think about how you, how you work, you really don’t want to go back to living in that silo. Once you’ve been able to span plan major now and annual giving through one of these per highly personalized gifts, they really work amazingly well. Excellent. Okay, we’re going take a little pause, much more. With steve myers coming up, we’re gonna talk about the philanthropic mortgage and step up gift on how your solicitations air going to change first. Pursuant, one of their online tools is prospector. You’ve heard me talk about this before it is ah, help too small and midsize shops because it prioritizes your donordigital base to show you the existing donors that you have already in your data and who among them are the most likely to give more, you might say, you know, jargon e the upgrade their giving, but basically who’s going who has the capacity and the and the willingness to give more it’s therefore, it takes the guesswork out of deciding where you should be spending your time. Of course, you’re cultivating all your donors, but when you are thinking about who the upgrade or who has the potential to give more, it helps too, the prioritized and that’s what this tool prospector will do for you, combining your existing data with marketplace data to show you who’s most likely to increase, and as a result, you’ll raise more money and you’ll do it efficiently. The tool is prospector and it’s at pursuant dot com now for tony’s take two. What am i doing here? I was having a very good conversation this morning with robert penna who’s going to be guest next week, and a part of what we were talking about was a disconnect between what a lot of thought leaders talking heads talk about in the non-profit sector and that’s good for non-profits and what the reality is among small and midsize. Non-profits and so that was a little i was it caused me to be introspective, are we? Ah, we when i don’t want to say we i mean, it does take a team to produce this show and you hear me thank them at the end, but i am the one responsible. So am i providing value for you in this small and midsize non-profit and robert and i talked, and then i hung up with him and did some thinking on my own, and i i want to make sure that that i am i feel like i am because we have we’d do a mix of what is coming and cutting edge, and you might not be ready for in your shop right now, like outcomes, outcomes and impact reporting and analysis and gathering and reporting, but we’re also talking about things that i think have a lot of practical application today, like events on dh like what steve and i are talking about right now, you know that maybe that’s midterm, but i feel like we the eye provide what’s valuable. To you today and tomorrow and where the sector is headed, where hopefully you will be five years from now three to five years from now. So of course, interested in your feedback? I’m not too but that’s that’s what i’m feeling and whether you agree or disagree, i’m interested in your opinion you can always get me tony at tony martignetti dot com and also twitter is a good way to get to get me talking. I’m at tony martignetti that is tony’s take two. Steve myers never went anywhere took a couple sips of water. Thank you for your indulgence, let’s talk about another killer app. The philanthropic mortgage. What you got going on there? I did. The philanthropic mortgage seems so intuitive, but it’s something that we would never be able to think about in a highly silent and channeled environment that they call the fund-raising matrix. Yeah, philanthropic mortgage when you when you buy a house, you don’t have to pay for it in full before you move into it, you’re not you create a mortgage, this mortgage you are paying, you’re making like one payment and the payment goes partly for interests and the other. Part of it goes who build equity in your in your home bill’s equity principle. Yeah, yeah. Building building princessa build equity, but basically the idea here is that your it’s just same ideas. Thie the virtual endowment a person can make a gift of that spending rate for the for the scholarship that they’d like to have. And so the scholarship khun start up right away, and then in the virtual endemic, they’re going to make slight, sort of like a balloon payment at the end of their life. They’re going to pay it off through there bequest. But in a idea of a philanthropic mortgage, you can pay more than just the quote unquote interest. You could also pay a little more than the spending write thie operating annual cost of that on that little bit extra goes to creating and building equity in your endowment fund. Beautiful so over years, over time, you can build the equity in your fund and your program can begin right away. So if you’re talking about a scholarship or a professorial chair, you get to meet that incumbent. You get to get the letters from them, you get to go and play an active part and have a relationship with the organization of the people that you’re supporting. So going back to our hypothetical before maybe that donor is giving ten thousand dollars a year or seventy, five hundred years, five thousand is the spend rate, and then the surplus goes to start building up that endowment, which will be fully funded at some balloon payment with some balloon payment in future that’s exactly what it is that there’s an even more interesting example that relates us up to a donor who’s maybe a little bit older, and they’re going to have to and heaven, ira ira, now that that thie permanent charitable rollover is in effect, right, we know that it’s going to happen all the time. We want to wait to the end of the year and guests on wait to the last minute so we could make these gifts whenever we want to. So that means if you’re working with the donor who is going to be seventy and a half in the next couple of years, they’re going to start taking money out on a regular basis, right? That required minimum distribution wire to do that and let’s say that they don’t need it toe lived, and they could become part of the, you know, both part of the virtual endowment, and it can also be part of the little extra that they might have. So working with a donor who for the first couple of years is just paying the spending right to create a post doctor old chair in computer science because he loves that. But towards the end of the schedule, he’s going to reach the age of seventeen and a half he’s going to get a huge for him at least required minimum distribution arm that’s going to be his balloon payment. So he’s going to pay the regular amount, and then the last year he’s going to receive a much larger amount from his ira, and he’s going to add that complete his thie endowment that he writes for the post doctoral fellowship in his parent’s names. I’d like to think of the the ira now, especially because the rollover is, well, it’s actually a qualified charitable distribution. But everybody knows there’s a rollover because that’s, now permanent, we might start to see, you know, ira’s sort of become i got many. Foundation, you can do your charitable giving through your i r a have a count toward this required minimum distribution, which for a lot of people is more than they want or need, and then you’re not, you know, text on it. You avoid the federal income tax on that, that distribution or that gift teo to the charity, so not only doesn’t have a value as a transaction, because each time, as you pointed out, you don’t have to pay a tax on the money that you’re giving away, you’ll never taxed on it. Essentially, you can use it strategically to grow. You’re on pay, the spending rate and the operating costs for your program so you could begin right away. Transformational and transaction sorted. It’s okay, we agree, it’s, not a hostile environment didn’t think you’re walking into a house down. Okay, um, your your final killer app is a step up gifts, sort of a hybrid talk about talk about to step up it’s a hybrid that person might be able. Tio buy-in this is one of those gifts that people wouldn’t think about because they would think that i could never have a professorial chair at least not during my lifetime because the professorial chair cost of million or two million dollars and that’s going to be more than likely that i’ll be in my state, but i can’t really find a way to access that money. Now, however i can. I do have that five thousand dollars that i’ve been giving every year for general purposes on dh i could continue to do that for a number of years, so i could start off by funding that scholarship. We talked about earlier that hundred thousand dollars scholarship that costs five thousand dollars a year, so during my lifetime with simon older donor, i could have that masters or other scholarship that could begin right now and then upon my death, the funds from my estate bequest for my estate could step up that endowment to the million or two million dollar level. So basically my gift would step up from a master scholarship or a doctoral scholarship or a postdoctoral scholarship all the way up to a professorial chair through my estate, okay? And my plan would be put together s so that the totality of my plane would be understood by both myself and by the charity that i’m working with from the very beginning, right, this is a comprehensive that truly is. A transformation will get. It transforms from an annual gift to a major scholarship gift than to really a very substantial st gift. And they’re all tied together around the same purpose, even though there are separate gifts that function for different purposes along the way. And then, ultimately, they all go for the same purpose. How do the killer aps and the smashing of the matrix and the creation of the personalized philanthropy? How do these all come together, too? Change our solicitations. It’s really a good question. I think it changes the way. First of all, it it changes the way that you think if you go back to the back to the movie the matrix, when people see the matrix, they sort of acquire these magical powers that could kind of see around corners and they can fly, they can defy the laws of physics because they understand the world in a in a way that was different in the way they understood it before. So if you are, if your practice becomes one of personalized philanthropy, you’re kind of working as an enlightened generalised you have all the gifts, all the building blocks of philanthropy that you could bring to bear on each person, wherever they are and that’s going to change the nature of your work. You’re going to be basically sitting on the same side of the table as the donor, really an ally, a force to help them achieve what they want to and realize what’s what’s possible that they never would have thought was possible before by connecting all these small, modest gifts that they could make during their lifetime with the larger gifts that they could make through their estate essentially changed the whole value change, so the value can come out when they want it to come out and achieve that impact on dh begin to change society now. So that means that instead of just kind of being a hit and run kind of fundraiser like the annual fundez people come in, i’d like to get the same thing i got last year, maybe a little bit more, you know, and then move on to something else. Instead, you’re connected with the stoner through time, you’re not just looking at them at a point on the donor pyramid, you’re looking at their whole lifetime value as a donor and that that changes everything, the changes, the process for developing a personalized gift is much different. I think the solicitation of a typical asking for a regular don’t write your soul stations is going to be more questioning and what’s important to you. And what what brings you joy around the work that we do, and right and more of a process than a discreet sit down? And the loser is the one who talks first after the ask is made and then in four days there’s a follow up phone call. What are your thoughts about what we pitched? Right? Very different. It’s it’s really completely utter lead. So what are some of the things that you ask about in your solicitation meetings? Well, it’s not that i ask any pursuit, different questions than other fundraisers would just when i’m when i’m huh we’re thinking is different, i’m listening, i’m listening in a different way, and so what are you doing? Let us into that neo brain. Okay, well, what you’re doing when i’m trying to do is some trying to discover what what matters to them and what i have that other fundraisers i don’t have is that i have these killer aps that khun connect to where the donor is, so that if a donor has a habit of giving annually, i couldn’t begin to think about how might they have a greater impact by connecting all those gifts that they’re doing if they gave for the last ten years, five thousand dollars a year, chances are pretty good that they won’t be offended if we talk about if you continue your pattern of giving, you could have a whole different kind of impact then you then you were having the fair. So it’s it’s a different different tools and technology that i can use. I don’t have to sell them the math building when they’re really more interested in the arts and music program i can start with where with where they with where they’re at. Ok, so that that makes all the difference. All right, thanks for letting us into that head. We wantto when i want to be there explicitly, even though we’re there for the hour. But it’s a good head today because you, you know, you’re not just talking about donor-centric donor focused e-giving when you get this information, you can use it so that if a donor is if they may already have included you in their estate plans that’s a lot of donors they will they will do that without even being asked that’s that’s where they began. So you know that there’s going to be endowment possible att tthe. Now you could begin to talk with them about connecting the current giving so that the impact of that future gift can start now. We have just about two minutes before break and in those couple minutes, i want you to flesh out something. You talk in the book about the four children from the passover seder? Yeah, just a couple minutes. How do they figure into this? The four children? Who are they and what is in there in the past? Over on the passover services. This is part of the service that gets recited every year, so people know these names might be familiar with him. So you could well, they think that they were going to passover seders. I’ve only been to one in my life and i don’t remember the four children. So the four children, the seder are the wise, the wicked, the simple and the one who doesn’t know how to ask. So just imagine that these people have grown up and become donors and each one of them in the past, over service. The idea is to try to reach each individual, each type of children of child where they are, and begin with what they are, who they are, and to relate to them as individuals on then you build out, you build out from that. So the four children who begin to think about them a stoners you begin to focus on where they’re at. If they’re wise, they might give it they might be the kind of person who gives every year without being asked if they’re wicked, they might. Wicked is not it’s, not a bad term in this case, it’s a kind of a positive thing because the person would be discerning very smart, they might have an interest in taking care of their loved ones as well. The donor, who is simple just might begin with a bequest because as the seeds were planted before them, they will continue to plant the seeds for the future. And the donor who doesn’t have to know how to ask is the one who has a charitable inclination but doesn’t know how to scratch that itch so that they’re the most fun to work with the ball. Beautiful that’s, great story. I kind of wish we’d ended with that, but we’re not ending, but we have. We’ll have a good ending anyway. Let’s, go out for a break when we come back. Steven, i’m gonna keep talking talking a little about counting all these new gifts that you’re gonna be getting. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth godin. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz if you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Oppcoll i was just talking to robert planet this morning, as i was saying that’s, a pure coincidence. I did not choose that drop, teo, be put in he’s going to be guest next week. Got more live listen, love rego park, new york. Welcome that’s queens, of course, and augusta, georgia, thea, was that the masters that always in the u s open no usopen rotates the masters in augusta, isn’t it? Live listener love to rego park in augusta, we also give ah, sweden and kazakhstan with us live. Listen, love to you wonderful, thank you for being with us now, affiliate affections. Did you think i forgot the affiliate affections? How could you think that i forgot affiliate affections and podcast pleasantries? Our many affiliate stations am and fm stations throughout the country, whatever we fit into your time block throughout the week, whether it’s a sunday or a tuesday very grateful that you are with us affiliate stations throughout the country, affiliate listeners on those am and fm stations and the podcast pleasantries have to go out to our over ten thousand listeners. Podcast wise, so glad that you were with us. Most ofyou come through itunes, although there’s, others a stitcher and there’s ah podcast site in delaware, delaware it’s d d, which is germany in germany, that we get a lot of listeners from whatever site you’re catching us from. Thank you pleasantries to the over ten thousand podcast listeners. Okay, steve myers, we’re going to have lots of new gifts coming in, and you’re pretty. You’re pretty generous about counting you don’t say very generous don’t say that in the book, but it’s between between the lines you want, you want to give as much credit as possible. Not not surprising. Really. Yes, yes, you do let’s talk about, say, i’m non-cash we break this down, we look at the killer aps and how they would be counted. Or what’s your what’s your counting philosophy generally let’s start there. Okay, the prime directive for me and counting is don’t just count one number. Yes, you said that explicitly. The book? Yeah, playing everything in our lives. It’s the sort of damage cleese hanging over the head of every fundez razor, its financial resource development and metoo how much did you raise? You have to how much did you raise what didyou raise? And if you don’t have an answer for that, someone else will. It’ll be on accounting formula financial formula tells what the present value is of all the gifts that came in and of course, the president value doesn’t include bequests or request expect expectancies. It doesn’t include the kind of cultivation in the activities that you dio, it reduces everything that comes out of the system that doesn’t not have a present value. And as fundraisers know thiss a lot of things that we do that that would be considered us fund-raising achievements that normally don’t count. So we wanna have a way of describing what it is that we do that goes along with how we feel about what fund-raising achievement actually is so when i say, don’t count just one number, what we’re really saying is there is one number that you have to be aware of it everybody has to know that, but there’s a complement of that one number and it’s, a multi dimensional set of numbers that can help us to measure our own effectiveness and convey to the people that we are working with. And four what all this fund-raising has been about and really there are three kinds of gifts that we we like to count outright gifts that count one hundred percent gifts that there would be, like category one, gifts, cash and cash equivalents call those the category one cash cash equivalents that would include pledges better like payable over a couple of years. Legally binding, i get legally binding place it’s legally binding pledges on a legally binding pledges couldn’t include pledges that air payable over one, two or three years, but also pledges for older donors that are going to be they’re considered is bookable or irrevocable from their estates. That’s another type of ah gift that would count in this cash or cash equivalents. The second category is thie irrevocable gifts that way. We raised a charitable remainder trust and gift annuities, and part of the value of them would count in that one number, and the rest of the wood would not count until they were later received, and the third category is revocable gifts or or bequests that are expected but that have not yet been received and they’re not legally binding and they’re not, and they’re not legally because there are ways of making a bequest legally binding if the person signed a contract to bind their state testamentary contract. Okay, so this, uh, this journey towards personalized philanthropy really began for me with this question of what am i doing here? What? I just asked that question about a half an hour, you’re just asking that’s a really good question that you should always be asking, what am i doing here? And if you’re on task, you’re doing something that relates to one of those kinds of gifts you’re cultivating a donor for a future gift your culture, get cultivating them for a gift that can provide income to them now and a gift to you later, and you’re also cultivating a formal gift that they could make now. And that you can have now that could be both cash or khun b assets other other than cash and that’s, how you would evaluate what you’re doing in kind of a multi disciplinary way. How do you like toe, give credit to fundraisers for activities that aren’t quantifiable, you know, advancements in a relationship, but the person didn’t increase. They’re giving this year or pledged to in the future, you know, all those activities that meaningful but nonqualified oppcoll yeah, you want to how do we help fundraisers be recognised? Well, you know, we develop metrics out of these out of these out of activities, and you try to figure out the ones that are going to be important for you, and you embrace the ones that are important for you. Now, sometimes back-up people go way overboard on this. There was one fundraiser that i know who travels around a lot to meet with donors, and his super bowl advisor wanted to him to quantify how much. Money per per mile. He was raising. He said, oh, no, no, i won’t do that on. He was senior enough that he was able to avoid that in another system they want to know. What is this fundraiser doing every fifteen minutes, it’s? Almost like a that’s like law firms like a lot of booking for way. I used to book six minute increments. All right, we just have about a minute left. We don’t want to do right. We do it right, that’s what not to do. We have about a minute left. Leave us with some things that we should be measuring to give credit to fundraisers sametz samples of what you measure, you liketo measure well, when you when you do these blended gifts with blended gifts come from a combination of current and future gifts. So you want to measure the gifts all of their dimensionality so that you could compare them to the single present value along with all the value that they’re going to bring to the organization beginning right now. So if you’re going back to the person that we’re speaking of before, go ahead, you have to wrap it up, okay? Well, their gift just going to have an immediate impact and it’s going to grow and scale up over time and that’s what you want to try to achieve that’s, the grail of fund-raising and that’s how you want to track. Okay, we have to leave it there. Steve myers, vice president at the center for personalized philanthropy at the american committee for the weizmann institute of science. You’ll find him on twitter at stephen meyers eight six three the book get the book it’s personalized philanthropy crashed the fund-raising metrics it’s at amazon and it’s also a charity channel, which is the publisher. Thank you again, steve. You’re welcome next week, robert panel, we talked about it, but i’m tired of talking about robert penn of this show. He’s going back. We’re going to talk about the history of our sector and jean takagi are legal contributor on the new overtime rules that you need to know if you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. I received the guidance, i received guidance and i was shown the path. The song is gone never again will i be singing where? In the world else would you go? Thank you for your indulgence while i found the way forward, responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled, pursuing dot com, our creative producers claire meyerhoff, sam liebowitz is the line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez. Our music is by scots. Dine in brooklyn, be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Dahna what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to heal. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for June 10, 2016: Your Little Brand That Can & The Future of Email

Big Nonprofit Ideas for the Other 95%

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Julia Reich & Stuart Pompel: Your Little Brand That Can

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Control your brand. Respect your brand. Consistently message your brand. Recruit strong ambassadors for your brand. Julia Reich is branding consultant at Stone Soup Creative and Stuart Pompel is executive director of Pacific Crest Youth Arts Organization. This is from the Nonprofit Technology Conference, NTC.

 

 

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Oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d suffer the effects of a non mia if i got a whiff of the idea that you missed today’s, show your little brand that can control your brand respect your brand consistently message your brand recruit strong ambassadors for your brand julia rice is branding consultant at stone soup, creative and start pompel is executive director of the pacific crest youth arts organization. This is from the non-profit technology conference and tc and the future of email email still rules and it will for a long time sabat driscoll urges you to be multi-channel mobile and rapid responding she’s email director and vice president at two seventy strategies that’s also from tony steak too be an insider. We’re sponsored by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com also by crowdster online and global fund-raising software for non-profits with apple pay for mobile donations crowdster dot com here are julia rice and stuart pompel welcome to tony martignetti non-profit radio coverage of sixteen ntc the twenty sixteen non-profit technology conference we’re hosted by n ten the non-profit technology network, we’re in the san jose convention center san jose, california with me now is julia rice and stuart pompel they’re topic is the little brand that could multi-channel approach for the small non-profit julia is branding consultant at stone super creative and stuart pompel is executive director, pacific crest youth arts organization. Julia stuart welcome. Thank you. Pleasure. Pleasure to have you both. Julia. Welcome back. Thank you from lester’s ntc we are highlighting a swag item at each interview. And it’s, i think it’s only appropriate to start with oh, and ten non-profit technology network score and which i love the reverse side of as zeros and ones. You have your bits and bits and bytes. I believe that anyway. Zeros and ones swag item number one goes into the swag pile. There’s more to come. All right, julian stuart let’s. Talk about the little brandraise multi-channel approach. Small non-profit tell us about about the organization, please. Stuart okay. Pacific crest is a drum and bugle corps and a drum and bugle corps is an elite marching band and it’s made up of students who audition maxes out of one hundred fifty members. And this is a group that performs on field competitions and civic events. But primarily the unique aspect is a tour that our students go on for two months during the summer. Based where so we’re based in something california headquarters in the city of diamond bar. But we have kids from one hundred cities across the state, and we actually have some kids from other countries as well. My, my father was a percussion major, taut drum while taught elementary school music, but his major was percussion. And i, his son, was a failure of a drum. Then i must a clarinet. I tried violin. I practice. So you went from the easiest instrument to the most difficult. I yes. Yeah. My progress showed this, and i was just i was a bad student. I didn’t practice. You only go to lesson once a week. You’re not gonna learn. You have to practice it’s. Very true. What is your background in music? So i was a musician growing up. I didn’t. Major in music in college, but one of the founders of pacific crest on when i first started. I was the percussion instructor, but the group is made up of brass, percussion and dancers. And then a show is created very intricate blend of music and movement. And then we take that show on the road, as i said earlier. Oh, and the unique aspect of it is a two month tour where the kids leave the comfort of their homes and we travel by bus and stay at schools and performed four, five times a week. And just how old are the kids? Sixteen to twenty one. Okay. All right. Julia let’s give you a shout. What does it tell us about stone? Super creative? Well, i’m a branding consultant, and i work mostly with non-profits and hyre ed and i help them to find and communicate their authentic brands to help them maximize mission impact. Okay, very concerned, wei need to be multi-channel right? Because our constituents are in all different channels. And of course, we want to meet our constituents where they are. So we need to emphasized multi-channel ism. Is that true? Multi-channel is, um yes. Okay. It’s like, not discrimination, not we’re not discriminating cross channels. Uh, how do we know where which? Channels we should be focused on because there are so many. How do we know where to be and where to place emphasis? Wow, it really depends on the organization. It depends on the organization’s audiences. I’m sorry. Well, there’s, a broad. How do we know where our organization’s, how do we assess where our organization ought to be? I think that’s a better question for stewart to ask t answer in terms of his organization. Okay, all right, well, all right, where is where is? Where is pacific crest? So way have we have a number of channels, but the website obviously is the first communication place, but on social media, we’re where we limit ourselves to instagram, facebook and twitter and youtube as well we’ve not moved to any others and there’s some philosophical reasons, for example, snapchat is not one that we’re going to move towards of, but we know that the demographics of our organization are trending, you know, in terms of people who are fans and kids who are interested in being apart it’s going to be in that younger age group, and so we know that twitter is becoming more popular with that age group, and so we’re going to do a little bit more there to attract that age group. We also know that facebook is trending mohr a little bit older now, and so there are certain things that we do on facebook that we’re not going to do on twitter. Sorry or vice versa. That’s ok, wei have a small set here they’re squeezed into ten by ten so don’t worry if you knock the night might not mike’s okay? And so that’s how we make some of our decisions. You know, we start with what’s out there a lot of times the kids bring it to us, we should have a snapchat, you know, or we should have a facebook page, or we should have a facebook page for the trumpet section and a facebook page for the you know, and so we have to, you know, we had to be mindful of which ones of the official ones and which ones of the unofficial ones and how are we using social media to communicate? We may be using the facebook page to communicate to the outside world, but we also use social media to communicate within the organization because students, by and large, do not read email that’s for old people. I’ve been hearing that. Yeah, okay, okay. And so so were communicating to our members. Of course i’m going to send email to them in their parents, but we’re also going to follow-up with did you check your email on facebook? Okay, uh now i think it’s important people to know that you do not have any full time employees, we do not pay anybody full time, so we have people who work. Ah, lot of ours, yeah, say that jokingly, but no, we do not have full time employees. Most of the money goes right back into the program. Okay, back-up what’s the philosophical objection, teo snapchat i think for us, the fact that a picture could be taken and or a comment could be made and then it khun disappear and the fact that it doesn’t necessarily disappear because it can be forwarded on, we lose control over it. And so for us, it’s, not something that we’re comfortable with right now. Snapchat is not a bad thing in and of itself, but when it comes to having kids in the group in the organization, we just felt that we’re not ready to do that at this point. Okay, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Dahna julia anything you want to add, teo building a a fiercely loyal group of supporters? Well, i would just add to what stuart was saying in terms of controlling the brand, you know, that’s something that’s important to consider and something we talked about in our session has one of the differences between the for-profit sector and the non profit sector is that we want to take control of our brands so that, you know, we’re in control and people aren’t just making up our brand for us, but at the same time, you know, i think traditionally for-profit sorr yeah, the for-profit sector and, you know, they kind of tightly policed their brands or at least they have, i think that’s changing, but i think with non-profits it’s more there’s, more flexibility built into the brand. So, you know, snapchat i can understand, you know, that’s not gonna work but it’s not it’s more about, like guiding your brands across the channels and, you know, there’s more of ah, sense of collaboration, i think inflexibility with with guiding your brand across the channels, there’s more of an interaction with your audience rather than tightly policing it. Okay, stuart, especially. The age group that you’re dealing with there has to be a degree of flexibility absolutely right? Yeah. That’s. Why, when if the kid comes to me with an idea than you know, that’s, we listen to those ideas because especially now they know how they want to communicate. And sometimes where we come in from the management side is that’s great information. Thank you so much. But you need to understand that there’s a larger picture here. So when a kid comes to me and says, i think we should have different facebook pages for different sections, you know, and we should have a brass facebook page, and we should have ah, regular facebook page and a percussion facebook page. My question back to that student in this case, a nineteen year old kid just asked me that who’s, a member of the corps for three years, i said, can you please explain to me in your mind what’s the marketing reason for that? What is the marketing benefit of having so many different channels that essentially say the same? And so then we get a conversation going to help the students understand that while he may be seeing a small piece of this there’s a larger piece to consider who becomes a teachable moment in that way, but it also then opens up the question of, well, if you want to communicate that way within sections that’s a great idea, let’s, go ahead and make those pages, make sure that i’m an administrator on them so i can see what’s going on and then that’s and that’s how we kind of grew the internal facebook and the i guess, the official facebook okay, you knocking mike twice now? That’s enough! I’m going to stop using my there’s just we’re so excited, we’re just just stick yah late ing wildly teo convey their passionate we are. Thank you so much, stuart. Thank you. Also let’s say julia that’s every file of something something stuart said, not little listening, listening he’s listening to the nineteen year old who want to do something that probably isn’t isn’t in the best interest of organisation, but there’s still a conversation about it listening and all your channels way amplify how that gets done effectively and really, you know, really exgagement well, i think it’s about knowing who your audience is, um, you know, you don’t want to just put your brand out to every single channel in the hopes that it sticks somewhere, you know? I think, it’s what stewart saying is really important, he’s listening to his audience, he knows exactly who is audience is on and he, you know, he’s he’s lucky in that sense, because it’s kind of a built in audience and he’s able to listen to them closely and know, you know, where they want to learn their information, where they want to get engaged, and i think, you know, ultimately all of this leads to trust and trust in the brand, you know, if they feel like they’re being listened to, they’re going to trust the brand, and once they trust the brand, they’re going to support the brand, become advocates, let’s spend a minute defining the brand way you mentioned a few times. I want people to recognize that it’s more than just logo and mission statement amplify that, would you? For us that the brand? Sure. Well, you know, i present the definition of brandon my session, and it was, you know, generally accepted for for-profit sector definition, which is that it’s your reputation and you know, it is your reputation. I agree with that, but it’s your reputation in order to gain a competitive advantage, so that doesn’t really work with non-profits. It is about your reputation, it is about your sense of identity, but you’re not really looking for a competitive advantage, per se. I think what you’re trying to do is clarify what your values are, what your mission is in order you fit in the community, right, and then ultimately, i think, it’s about collaboration, you know, that’s where non-profits do the best work and make the most of their impact. Their mission impact is by collaborating, okay. How do you think about you’re the brand? Stuart, a cz you’re dealing with, a lot of young people are exclusively young people well know their parents also how do you how do you think through this that’s? A good question, because we’ve we’ve had to come to terms with that a number of times because especially with the youth group, the thing that you’re doing is not necessarily what you’re doing, okay? So this producing a show and going on the road and performing that is what we’re doing in terms of the actual product. I guess you could say that we’re creating the program we’re putting together for the kids, but when you’re dealing with students or young people in general, you have to go beyond that. You have to go beyond the we say, you got to go beyond the music, you’ve got to go beyond the choreography and the competition. There’s gotta be a larger reason there’s got to be a so what? To this whole thing and for us, it’s the unique aspect of leaving on tour for two months and something really transformative happens to a kid when he is forced to take responsibility. For himself or herself for sixty days of lock down? Yeah, and for us, it’s maturation, maturation requires coping skills, and as adults, we cope with challenges throughout the day wouldn’t even realize it anymore, but there is an issue in this country, and the issue is that students don’t have the coping skills that are past generation tad there’s a variety of reasons for that that i don’t want to get into, but we create that a pacific crest when you go on tour and you’re living on a bus and you’re driving through the night and not getting as much sleep is, maybe you want to and it’s still hot, but you still have to rehearse and we have a show tonight and people are depending on you. The coping skills get developed quite quickly and learning how to cope and learning how to deal with those challenges leads to maturity. Maturation is a forced condition isn’t come from an easy life, and how does your use of multi-channel strategies online contribute to this maturation process? Right? So they don’t necessarily contribute to the maturation process, but when we communicate what we do, it’s always about the life. Changing experience, even we’re recruiting. We’re recruiting kids and we’re saying we want you to do pacific crest or come check us out because this is going to change your life. It’s not about performing in front of the audience is they already know that’s what they do, they already know they’re going to get into that we want to explain to them and their parents. This is why you’re doing this. You could be in the claremont, you symphony you, khun b in your local high school marching band, you can play little league, you go to the beach, you can do any of these things. But if you want an experience where people are going to applaud for you and it’s going to change your life were the place to go. Julia, how do you translate what stuart is saying, too? Fulwider cem cem strategies for actually achieving this online in the in the network’s. Uh, well, you know, stuart and i met because we were working together. I was helping him with his rebranding a few years ago on dh as part of the process of re branding. You know, there were several questions that i posed. To him, gee, i don’t have those questions in front of me right now, but, you know, it was it was pretty much about, like, you know, who are you? What do you dio and most importantly, why do you do it on also, you know, what is it about what you’re doing is different than what other organizations are doing? What makes you unique, you know, and then ultimately that lead tio three different what i would call brand messages that piss off across has been able to use in one form or another, you know, across their channels in their promotion of their brand, i don’t know, stuart, do you know the brand messages off the top of your head? And we could maybe give an example of how those have been used, okay, what are they? So the first one and these air paraphrased is to bring together a group of kids who are like minded and and want to be in a very high quality, superior quality performance group that pushes them right, okay, the second brand messages that were here to develop your performance skills, okay, which is an obvious one, but needs to be stated, and the third one is the life skills that i mentioned earlier, where we’re going to create an experience that changes your life because of the unique aspect of the tour. And so we hit those super hard in all the channels and all of our communications. So when you mentioned, how else does this manifest itself in communication when we’re talking to people about i’m donating to the civic krauz we’re not talking about donating so we could make beautiful music we’re talking about donating so that they can change a kid’s life through music so that the drum corps becomes the way we change lives, not the thing we do in another cell vehicle, right method rights and it’s about consistency in promoting those brand messages in some form or another, you know, distilled down to their essence. And i think that that is really important when you’re talking about brands. But how do you achieve this? Uh, but this consistency multi-channel some channels, very brief messages. How do you how do you do this, julia? Well, we gave several examples of what you have to think about. Like you know what should be in your mind? Well, i think with every type of marketing communications thatyou dio you want to think back to what the brand represents, you know? So, you know, let’s say your values are, you know, integrity and education, you know, when your personality is fun, you know you can think about while is every message that i’m putting out there. Is it fun? Is it promoting this idea of integrity of educating the child? You know, that’s, those are just examples. But i mean, you can kind of use those as benchmarks. It’s. Almost like the brand is your i like your north star pointing the way, way not a very good that’s. Excellent metaphor. Maybe an analogy. No, i think it’s okay, stuart, who at pacific crest is is producing our managing the channels? Is that all? You? No, we have a social media manager. Okay? And what he does is he uses a nap location called duitz sweet to queue up her posts, but he’s also, we also use him as an internal manager. Two that doesn’t make sense. We use him to monitor what the students facebook pages, because students might say all kinds of things about the organization. And once in a while, there might be something that gets said or posted that is not reflective of what we are, who we are, and then i can always count on brandon to send me an email saying saw this on the kids site and i’ll i’ll contact the kid and say, we need to have a conversation about this post and that’s, so so we kind of do it both ways, we manage it internally, a cz well, as externally, so i don’t know if that answers your question completely, but i’m i’m not in every box of the orc char, but when it comes to communication, i’ve got my finger on that pretty, pretty tightly. Julia hyre maybe how can i be a larger organization, but not huge? But, you know, just a five person organization, i mean, how can they manage this the same way stewart is trying way stewart is doing? But on, you know, smaller scale organisation, how do you sort of manage the integrity and without it being controlling, right? That’s a great question eso when i work with clients, i make sure that if we’re going to go into a branding process that there’s a branding team that really represents all levels of the organization and its not just the marketing people or it’s, not just the executive director, i think it needs to be the executive management team, but i also think it needs to be, you know, everybody, not every staff person, but just every level represented, you know, at the organization, you know, the admin person, maybe it’s a programme, people, i think it could even be bored members, beneficiaries of your services, you know, on some level, i think that they need to be involved in that branding process, and then what happens is that the end? You know, everybody has kind of bought into this idea they’ve contributed, they’ve been heard and they become your brand ambassadors. So you’ve got internally, you’ve got people who are being consistent and engaging in conversation in the same way externally, you know, it’s it’s kind of this marriage of internally, the brand identity is matching with the brand image externally, so it’s, you know, it’s, you are who you say you are, you’re walking the walk and people people get that yeah, i’d like to add to that because julia said something that i hadn’t really considered. We were even talking in our session today. We have a very disagreeable love that we have a session idea for a new session. So we have ah, what i call a disaggregated staff of people. So, you know, we have a few full time or sorry full full time focused on admin, like myself and our operations person and are finance person book keeper, right? But we also have all the people who teach the kids and these folks have to be ambassadors for the brand as well. So when our program director hires a new person to be in charge of all the brass instructors are all the percussion instructors. And we have a team of forty people who work with these kids. So the person in charge of the brass section we call the caption head he and i are gonna have a conversation and we’re going to talk about what the goals are. Pacific crest. And the first thing that he’s going to realize is competition is not part of the goals because it’s not part of the brand. Okay, it’s, it’s. Definitely something we do. But when i talked to him or or her, anybody who’s going to be in charge of the staff, they need to understand what pacific crest is all about, what we’re trying to do and that, yes, i expect you to make helped develop the best brass program that we can have so that the kids have an amazing experience and we can represent ourselves. But there’s a larger reason for that because i want these kids to learn howto work hard. I want them to learn the coping skills, to mature, to feel responsible for themselves and to each other, those air, the outcomes, you’re exactly not not a prize at the company, right? And then and and i and i have jokingly say that every single person on the staff is part of our retention team, you know, and part of our fund-raising team like as good a job as they do of instilling that brand all the way through the organization through the death of the organization is what helps tell her tell her story. More importantly, if i’m in charge of the brass program and now i’ve been told by the director that this is what we’re looking for. Now, when i go find my trumpet instructor and my french horn instructor and my tuba instructor, i have to make sure that they also believe in that same philosophy. And so the nice part for me is once the caption had buy into it, then i’m pretty confident that the people they hyre are also going to buy into that, and so it flows all the way through the organization. Okay, yeah, essentially grand ambassadors, yes, julia and ambassadors, he’s recruiting brand ambassador, random brassieres, duitz a new head of of the percussion section or the right. Yeah, because i mean, the way i used to do it is i would go and i would meet with, you know, the executive director or the marketing director or whatever in your dork, right? Right, right. And, you know, and then we would talk and, you know, then i would, you know, go back to my studio and, you know, work my magic behind the curtain and come back and present them with their brand. And guess what? That doesn’t work at all. You know, because that it’s, you know, either like it or you don’t like it. Collaborative, right? You haven’t been part of the process, right? So it’s harder for you to become an ambassador for it. Buy to get that buy-in right. Right? I mean, have the buy-in yeah. Now, it’s just really about facilitation, making sure that everybody’s heard and, you know, getting everyone on board so that they can own the brand. When it’s, when we’ve come to the end of the process, okay, that seems like a cool place to wrap it up. Okay? I like the idea of the brand ambassadors. Thank you very much. All right. Julia. Right. Branding consultant with stone soup. Creative on stuart pompel executive director, pacific crest youth arts organization. Julian stuart. Thank you so much for sharing. Thanks for having us. Thank you. Thank you. Thank you. Tony martignetti non-profit radio coverage of sixteen ntcdinosaur non-profit technology conference san jose, california. Thanks so much for being with us. The future of email coming up first. Pursuant and crowdster you know them velocity is pursuance fund-raising management tool. This is something that was created to help the pursuant consultants internally manage. Their client campaigns, and it was so successful for the company that they rolled it out so that you can use it for your campaign. Without a consultant, you use it on your own it’s your tool to keep you on task, managing time against goal that’s critical whether you have just one person doing fund-raising or you are a team of fundraisers and you have a director of development or vice president, they’d be using the dashboard in the management tools and the fund-raising team, the individual fundraisers will be managing their activities, their priorities, their time against goal with their dashboards, the tools velocity it’s at pursuant dot com helps you raise more money crowdster peer-to-peer fund-raising what kind of events do you have coming up that you may want to crowd source? Have you’re volunteers and your networks out bringing their networks into your event, whether it is ah, gala or a five k run? Or you have an anniversary coming up, maybe it’s, even next year or something? Not too soon to be planning, especially for anniversaries. Crowdster sets you up with the tools that you need the micro sites for each of your volunteers all the social sharing tools, video capability pictures, of course, and the management administration dashboards that you need to oversee the whole campaign you talk to ceo, where else is that gonna happen? Joe ferraro, joe dot ferraro at crowdster dot com where else can you talk to the ceo? Tell him you’re from non-profit radio now tony’s, take two, i urge you to be a non-profit radio insider i hit this last week and i want to do one more time. If you want to know in advance who the guests are going to be, what the video is for the weak also includes takeaways from the previous show. 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Am and fm affiliate station listeners affections to you here are, uh, sara driscoll also from ntcdinosaur on the future of email. Welcome to tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference this is also part of ntc conversations. We’re in san jose at the convention center. My guest now is sara driscoll. Sarah is the email director and vice president at two seventy strategies. We’re gonna get to sarah in a moment talking about the future of email for the next ten years. First, i have to do our swag item for this interview and it is some locally sourced coconut thing. Crackers from crowdster crowdster non-profit radio. Sponsor actually. Crowdster and local crackers. The crowdster crackers. Thank you very much. Crowdster way had these two the swag pile for today. Okay? Sara driscoll, the future of email for the next ten years. Twenty sixteen to twenty twenty six. You’re pretty confident. You know what this is going to look like? Absolutely. Absolutely. You’re not just pretty calm. You’re absolutely confident. No qualification. Okay, um, how do we know what? Well, how do you know what’s going on what’s gonna happen in ten years? Well, i should say i don’t know exactly what’s going to happen, but what we do know is that email isn’t going anywhere. So there’s a lot of debate right now in the tech and non-profit space about, you know, is email still a resource that my organization should be investing in, you know who even check their email anymore? No one reads them everyone’s getting way too much of it all the, you know, millennials are on snapchat and twitter what’s the point of, you know, really investing my email list anymore and the truth is, email is still stronger than ever. I actually just came from another panel where email revenue was up twenty five percent in twenty fifteen the year before, so people are still reading their e mail there’s still donating it’s still one of the most powerful ways to reach people online, we just have to get smarter and more strategic about it. Okay, now maybe there is some age variability, so if your if your constituents he happens to be exclusively sixteen to twenty five year old, maybe email is not the best channel for you. Ah mei is still maybe a channel, but maybe that’s not what your priority should be that’s ah, great point and something that where we’re definitely looking at in terms of you know you not only want to just you don’t want to just rely on one tool for everyone multi-channel write. The most important thing is to look at who your supporters are, what your goals are and make sure you’re meeting your people where they are and so that’s kind of the biggest piece that we talked about yesterday i had folks from the sierra club and act blue join me to talk about their current email, listen, what they’re seeing and the number one theme was yes email still. Alive and well, but it’s no longer king, the most important thing is to make sure you’re going not just with email but really integrating it with all of your digital tools, so making sure supporters are seeing you not just on email but also on social media and just using email as one of the tools in your toolbox, not the only one and consistency across these messages, right? Absolutely we actually to seventy. Our digital ads team recently has been playing around with testing facebook ads that correspond with email. So is someone who reads an email, maybe clicks away from it, then goes on facebook and season ad with the same ask, are they more likely to then go back and don’t have that email on dh it’s across the board? We’re definitely seeing lift there. So with so much of all human so many touchpoint thes days and people having such for attention spans, the more you can get in front of them, the more you can get into their brain, the more likely they are to take the actions that you want them. Tio okay, um, a lot of lessons came out of the obama campaign four years ago now, since so center in a presidential cycle again want to refresh our recollection about how groundbreaking a lot of their work was? Absolutely yeah, and that’s something that, you know, we are three xero everything about this now is, you know, the obama campaign was four years ago email is absolutely huge then is it as huge now as it was back then? The answer is yes, you’re seeing it with hillary and bernie raising tons of tons of money on line, and and it was that same back in in twenty twelve, we raised more than half a billion dollars online over email alone, and i think to really key things came away with from that campaign one was that you should not be afraid of sending maury male ah lot of people, you know, probably complain, and when i tell them today that i was on the obama joint brovey multi and they say, oh, god, they were sending you yeah, yeah, and so they say so it was you who sent me all those e mails, but we tested it thoroughly and we saw no, really no effective sending more email, not everyone’s going to read every single one of your e mails that people who are really, really, really upset about it are might unsubscribes but they’re not the people who you want to reach anyway, they’re not going to be your your top online advocates and supporters if they’re not willing tto gett many male and and you didn’t see large rates of unsubscribes onda well, especially in terms of the people who we want to hit those online donors people. We had one group of people that we segmented out and sent maury mail every single day, so we sent them one or two additional messages. So we’re talking now for five, six emails a day those people actually gave more than the other group because again, it’s about, you know, people have so much email in their in box that you want to just make sure you’re getting in front of them. A lot of people won’t even notice how many you send, and you want to make sure that you’re hitting them with the messages that they were going to respond. Teo but i think more importantly, the reason why are our strategy of sending maury mail? Worked was because every single email felt really personal and really relevant. So, you know, this is your other take away, yeah, yeah, yeah. So we spent so much time crafting the messaging, developing really, really unique center voices that the most felt like they were coming from the president from the first lady from rufus gifford, the national finance director on dh that’s, the philosophy would take a two, seventy two is making every making email personal, so, um, it doesn’t feel like more email or too much email if the email that you’re reading is really strategically targeted to you and feels really personal and timeline relevant what’s happening in the world, it doesn’t feel like, oh, they’re just sending me another email. It’s oh, they’re sending me an email right now because they need my help to achieve this, and if we if i don’t step up and help right now, there’s going, we’re not i’m not gonna help solve this really urgent problem, and and one really clear indicator of that twenty twelve was when we sent the last email from the national finance director rufus gifford, and he said, you know, it was election day. Or the day before like, this is going to be the last time here for me on this campaign, you know, it’s been a wild ride sort of thing. Twitter actually kind of exploded and people were legitimately sad to see rufus go there like we’re going to miss burnam is your proof is i’m gonna miss seeing you in my in box every day, and that was someone who had sent them hundreds of emails, so it just shows that if you take the time to craft really personal messaging that really treats your email subscribers as human beings, they’re most of them will respond really, positively. All right, you gotta tell me what it was like to be just part of the obama campaign and specifically in the in the email team when when you were breaking ground yeah, it was breaking out like i’m a fourteen year old cause i’m so excited, what was that like? It was incredible is definitely one of the best experiences of my life. How’d you get that job? Honestly, i i actually just applied through ah, an online form. One of my friend sent me a list servant said the job. Posting was writers and editors for the obama campaign needed and weinger actually fording that to a friend and saying, ha, like you talk about dream job, i’ll never i’ll never get it, and i didn’t expect to hear back, but i did and you know, the leadership there, it shows that they really were looking for people who are committed and also just great at what they do. It wasn’t about who you knew. They were biggest one to find people from outside the normal realm of politics, and i was working in a really small non-profit at the time, and they saw me and they they liked my rank simple, and here i am today, that’s outstanding, so they didn’t. They didn’t want the the established direct mail on email consultants for inside the beltway, they truly wanted really good writers and on dh that’s something that that i talk about all the time now my current Job at 2:70 whenever i’m hiring, i always say i want great writers first, whether it’s for email, whether it’s for digital, anywhere because digital is all about storytelling and that’s how you move people to take action is by telling them a story that they were gonna feel andi want teo to respond to. And so it all comes back to the words, even in this tech age, around a tech conference, but i’m still, you know, the tools and tech is really important, too. But it will only take you as far as the words that you write twice yesterday came up in interviews that a logical appeal causes a conclusion, but an emotional appeal causes inaction on the action is volunteer, sign forward, share, give, you know, whatever that is, but it’s, the emotional appeal that it creates the action that we want. Absolutely. People are goingto take the time out of their busy days. Toh ah, volunteer, or, you know, give any their hard earned money unless they really feel, and they really believe in it. Okay, all right, so let’s, uh, all right, so let’s, dive into this now, a little more detail. The future. Mobile now we already know that email needs to be mobile responsive is that i hope they’re way past that stage or people still not providing mobile response of emails right now. We actually said that on the panel yesterday, when when we when i introduce the question the panel it was, you know, whether or not my e mail needs to be mobile optimized shouldn’t be a question anymore. It’s more you know, how can i continue innovating and continue optimizing for mobile? Something like my julia rosen for mac blues on my panel said that tamora around forty percent of all donations they processed this last year were from mobile, and they brought in. They just celebrated their billion dollar. So you think about, you know, how i consume email in digital content these days. It’s mostly it’s on the bus when i’m goingto work, you know, it’s when i’m on my couch, watching tv on and it’s almost exclusively on my phone, so on and it’s, not just about making sure it looks pretty on a phone the most important piece now and where where i think especially non-profits can continue to push is making the entire user experience really optimized and really easy, so that goes to saved payment information platforms like act blue and quick donate, making sure you’re capturing people’s information so they don’t have to pull out their credit card on the bus and type in their numbers if they’ve given before you should have it and they nowadays people can click, you know, with single click of the button, and their donation goes through the same thing with the advocacy messages and it’s things like making sure that your, you know, landing page load times are really fast on that they aren’t being slow down with too many forms or too many images. You want people able to hit your donate link on get there immediately or whatever action you want them to take because you’re gonna lose people if they have to sit there on the you know again on the bus forever waiting for your page to load and it’s the more barriers that you can remove, the more likely people are going to follow through. Should we be thinking mobile? First, designing the email for mobile first rather than as the as the add on? Absolutely jesse thomas, who? Is that crowd pack was also on our panel yesterday, and he said that he which i thought was brilliant, he now has his designers and developers do their previews on on a phone. So usually when you’re previewing a new website, you know, it’s up on a big screen, but that no one is going to be looking at it on a big monitor. So he literally has the developers pull up a phone and say, you know, here’s where we’re at in staging so they can, you know, make edits and go from there, okay, okay. Okay. Um, mobile acquisition. You have ideas about acquiring donors and or volunteers or whatever constituents, supporters? Absolutely. Eso from now until twenty twenty six? Yeah, i think it’s just going to get harder and harder. We’re noticing, you know, the quality of of names are going down more and more people want a piece of the pie and i think it’s. So it shows just how strong a male is because people are still are trying to grow their less, which they should and the traditional platforms like care too and change it order still great, but again with mohr and maura organizations rightfully looking to grow their list, we need to start figuring out how else we can get people in the door, so i don’t have the answer. I think this is one of these places that the industry really needs toe latto innovate in i i think that one area that non-profit especially can really ah, investing maura’s peer-to-peer on, but also their people are constant, asking me, how do we get you gnome or more teens for millennials onboard and just going back to like we’re talking about the emotional appeal, people are much more likely to do something if, if asked, comes from their friend or family member esso, i think the more we can get people to reach out to their own networks and bring people onto email list into the these communities on their own, those people are going to be so much more high quality to than any donor that you, you know, that you buy or any listen let’s build that you do that way, so i’m just gonna ask, is a state of acquisitions still buying or sharing lists with maybe buying from a broker or or sharing or somewhat with a similarly situated organization means that still where we are yeah, it’s definitely still worth it to investing list acquisition i always say you have to spend money to make money, but it also goes backto, you know, quality over quantity. I would never recommend an organization going out just buying swaths of names just to say they have ah, big list, you only want a big leslie, you can go to those people when you need that truly yeah, yeah, i do think one area that the industry has grown a ton lately, and i just really going to continue to is in digital advertising, so in the past used to be that you would never you wouldn’t think that you could acquire donors, you know, through facebook ads or that sort of thing and that you didn’t want to ask money over advertising, but in the last year, we’ve really seen that change, and people are really starting to respond more to direct ass over advertising and there’s so much more that we can do there, and in general, the non-profit industry really lags behind corporate marketers, so i think about, you know, my own online experience and i’m constantly being followed around by that those boots that i wanted to buy, but i didn’t, and things like that and, um, the corporate spaces so good at really targeting people with exactly what they want booty just glanced at exactly, but then they’re there and then suddenly they’re in my head and i’m like, oh, maybe i do want them, and more often than not, i buy them, which i shouldn’t. But i think that’s where the organization’s really need to go is really highly targeted, highly personalised messaging that responds tio people’s previous actions are they bun hyre kayman having been on your site for exactly, you know, it’s the most simple exactly just let people tell you the messaging that they want to receive and the type of types of actions that they’re interested in and yes, you can in that digital advertising is going is a huge, huge space for that. But, you know, not every non-profit has a butt huge budget, but you can still look at your own data and figure out okay, who are my people who seem to really like social actions or people who are on ly about advocacy petitions? And target your messaging that way. Let your own data show you the types of emails you should be sent there. Okay, so you so you have a lot of the intelligence. You just have to mind it. Yeah, you have to know what to look for, and you have to take the time, which i know, having worked in non-profits time is your biggest scarcity. So but it’s, so worth it. Really make sure you’re looking at your data and tailoring your messaging that way. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t g n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation. Top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m lawrence paige, no knee author off the non-profit fund-raising solution. You have ah, advice around rapid response. Yeah, i love rap response so way. Talking about after a donation or, well, after some action has been taken by that we mean no wrappers. One’s mohr is just respond to something that happens out in the world. Okay, yeah. So event that’s topical? Absolutely, yes. So on. And this is a struggle that we had in twenty twelve, and i think every aa lot my clients have and that every organization has is where you spend so much time cal injuring and planning and designing these amazing campaigns, as you should. And then, you know, something happens, and every single time i’ll tell people you want to respond to what’s actually happening in the world doesn’t matter how how much you love the campaign you had planned for may be this day. People are going to respond much more to what they’re seeing and hearing and feeling rather than what you’re, you know, the committee’s trying to crack for them from you. So and i think, there’s ways that organizations can set themselves up for success with rapid response. So first, is this having a process for it? So, you know anyone who works in email knows that you can spend a lot. You get bogged down approvals processes and getting emails actually set up and out the door. Make sure you have a plan for if something happens that you need to react, tio, that you’ll be able to turn something around quickly expedited approval, absolutely put out the layers that we don’t really need you to get this out within hours. Really, we’re talking about our absolute, the quicker you want to be the first person in their in box and that’s, you know and and and also you don’t wantto on lee, send the one email, though, and then walk away and say, we did our operas, rapid response. We’re done it’s a big enough moment. Keep it going. You should, you know, make sure you’re following up with people who took the action with different actions to take and just keep the keep the drum beat up for as long as its people are paying attention to it. Okay, okay. Let’s see are their automated tools that weaken, weaken you can recommend around rapid response that that help i would say automation is actually that is is great and i think is a huge space that non-profits and grown as well. So again, corporate marketing so much of what you see, those drip campaigns, the re targeting you get is automated esso they have a lot more time tio, you know, think of the next creative thing to dio rather than just manually setting up the next email to send you know, an hour after someone visit their website, but it’s, when you’re playing with automation, it’s really important to not just set it and forget it because of moments like rapper response. So if you have ah triggered welcome siri’s set out for new people who join your list, don’t just let it go for a year and not updated with what’s actually current and relevant, same thing if you if you know that you’re going to be having automated message and going out and then something happens, you want to make sure that you’re going back in and either advising or pausing it, especially if it’s unfortunately never. Want this? But if it’s a tragedy or something out in the world, you also really don’t want to seem tone deaf. So automation is great, but and we actually talked yesterday about, you know, if we’re all going to be replaced by robots one day robots can do all of the automation take a lot of the work off your hands, but they don’t have the brains and the heart to think about. Okay, wait, what? What does a user really want to be hearing right now? Be sensitive exactly sensitive to what people are feeling? Yep, reading okay, okay, fund-raising have ideas around fund-raising lots of ideas about fund-raising i think about it way too much. I mean, this could bea, you know, you talk about fund-raising for hours, i think the interesting thing right now that people are seeing is we saw we saw this huge boost in email on online fund-raising, you know, around twenty twelve and with all of the ground that we broke their and things like quick donate all these new technologies appearing, making it easier for people to give online, so we saw a huge boost around then and now and also my clients and organizations i’ve been hearing around here are kind of seeing a plateau effect, so let’s say you’ve done all the optimization. Sze yu have the tools, but and so you probably saw some huge a huge boost in your numbers, but now you know, what do you d’oh and so and with and it’s also like the cat’s out of the bag with the male fund-raising right, like people know that it works so now everyone’s doing it and that gets back to the volume issue where how do you break through the noise? That’s? Why, i think it’s super important oh, really? Look, at first we’ll continue toe investing your list, get those new people on board, but also look at the people that you currently have and make sure that you’re you’re targeting them effectively so things like making sure that you’re sending the right ass amounts for people segmenting by previous action taker. So if someone’s dahna someone who is an offline volunteer but probably be a wonderful online fundraiser for you two and too often organizations treat they’re people in silo, so they’re volunteers are out in one area and digital isn’t really touched them? Their direct mail people are in a whole other area, then they’re online givers are also treated differently and it’s so important to look at each user individually as a whole person and making sure that you’re there recognized that there recognized for their relationship with the organization. Surveys could help. Here is really simple where we had someone on the show yesterday talking about just like five or six questions surveys? How many times do you want me to do? Do you want to hear from us? What channel do you want to hear? When should we ask you for for your your gift? If they’re assuming they’re in annual about a sustainers but, you know, so simple, like survey and listen yep, yeah, and then adhere to what they asked, absolutely so again, because there’s so much volume the more personally khun make your messaging, the more like the people are to respond. Another thing i’d say is there’s also, people often ask what the magic number of fund-raising emails is a year, but i think it’s so much more important toe to make sure that you’re developing really creative and interesting and timely campaigns, so look at your entire year and you really do have to start a year back and figure out what’s, you know, if they’re big moments that you know of that you can create fund-raising campaigns around. So, you know, giving tuesday is a great example of it that’s when it’s really blown up in recent years because it’s such end organic fund-raising opportunity that people are listening to in paying attention and they want to be a part of, and now the challenge is figure out how to create those moments your own moments, right? Because so many people are now involved in giving tuesday it’s hard tto tto break through the noise. So look at your calendar. Figure out what your giving day could be, where khun, you drum up noise around your organization and the more that you can tie it to a specific date so you can then have a deadline and a goal and ramp up your volume towards it. The more likely people are toe to pay attention, you know it’s all about crafting that urgency in a really authentic way. Okay, we’ll leave it there. Sara driscoll. Okay, great. Thanks so much. You’re loaded. With information, talk about enough for our how did you get this into ninety minutes are over long. Okay. Sara driscoll she’s, the email director and vice president at two seventy strategies and this is tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference. Thank you so much for being with us next week. Stephen meyers with his book personalized philanthropy if you missed any part of today’s show, i press you find it on tony martignetti dot com. Where in the world else would you go? I’m starting to see some clarity about whether to continue this lucid lucidity is approaching. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled pursuant dot com and by crowdster online and mobile fund-raising software for non-profits now with apple pay crowdster dot com our creative producers claire meyerhoff sam liebowitz is the line producer gavin dollars are am and fm outreach director to show social media is by susan chavez, and our music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great xero what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of offline as it were on dh and no two exchanges of brownies and visits and physical gifts. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.