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Nonprofit Radio for July 15, 2016: Bring Joy To Your Donors

Big Nonprofit Ideas for the Other 95%

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Marcy Heim: Bring Joy To Your Donors

Marcy Heim has over 30 years thinking about and perfecting major donor relationships. She’s the Artful Asker and we examine the intersection between fundraising and professional coaching. (Originally broadcast on March 13, 2015.).

 

 

 


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Duitz hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be hit with hemochromatosis if you hit me with the irony that you missed today’s show bring joy to your donors marcie, i’m has over thirty years thinking about and perfecting major donor relationships. Marci is the artful askar, and we examine the intersection between fund-raising and professional coaching. This was originally broadcast on march thirteenth, twenty fifteen on tony’s take two thank you. We’re sponsored by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuing dot com here is marcy heim and bringing joy to your donors. I’m very pleased to welcome marcie hime to the show. She’s, a life and development coach, author and speaker with over twenty years of frontline major gift fund-raising experience, she’s won awards for her speaking and training, and she hosts marcie’s major gift success club. She promotes both positive mindset and best practice fund-raising she’s at marcy, i’m dot com and on twitter she’s at marcy hime. Marcy, welcome to the show. Thank you, tony. Delighted to be here, i’m glad you are pleased to have you my voice just broke. Look, please, like i’m a fourteen year old again. It happens once in a while. I love going back to fourteen that well, with my voice, nothing else that i was an awkward fourteen year old. Ah that’s, right? I’m an awkward fifty three year old. I’ve never never fit in. Um, let’s say you you work in fund-raising and professional coaching, so we wantto we want to look at the intersection. What? What’s it, that intersection where those two circles overlap? Well, i think tony, it it leads back to my experience when you talk about more than twenty years that’s not really unique there, folks out there that have twenty years of fund-raising experience what’s unique about my experience is that i spent those twenty three years at the same institution. So i had the opportunity to be the first person in a position and grow a program over those twenty three years and spend more than two decades with these same donors, watching them grow and change and increase their giving and change their giving and go from from annual fund to major gift. To to life legacy planning. So it was just a really unique experience to sit back and say, ok, what makes me successful? I had a tremendous run, uh, with the university of wisconsin foundation and had the privilege and opportunity to raise millions of dollars. And as i look back, i realize it’s not just the methods i use, but it’s a mind set that i brought to the business that’s, the mindset that i brought to my work. So i focused my coaching and consulting on a twofold process. One is not just what is the donor thinking? We talk about that? No, no, no, no, no. I’m saying, what are you thinking what’s going on in your head? What do you asking yourself? And that just is important and i think more, tony, then how do we write a good letter? And how what? How many visits should we make in a month and some of those kind of best practices? And how is this mindset that we bring? And i’m glad we have a full hour to talk about it going to bring joy to our donors. What’s the connection? Sure. Excellent question already, it’s only. My second one already has blown. Now. The rest are all going to be lackluster questions. But all right, we have the pinnacle. Now. We’re trailing off already bad questions to come hyre tony that’s, something that really touched my heart because when you’re with somebody was not authentic, you feel it right away when you’re with somebody who’s saying, okay, man, if i asked this question or talk to them about their passions or get into their head about, maybe i’ll get the money, and i’m not saying where scheming is that. But when you think about some of the words we use, right, well, whether you’re a suspect, because i’m not sure if you have enough money or interest yet to be a prospect hyre how does that really make somebody feel? So this whole idea of what goes on in our heads, the words we use, earl nightingale said in a program called the strangest secret in nineteen fifty seven, which was, by the way, the first vulcan recording to sell a million copies, he said, our success is determined by what we think we become, what we think about so when we are thinking sincerely in authentically about how can we provide an opportunity for this person sitting across from us two and back in a cause that gives them excitement and joy? It totally shift the relationship building experience, and it gives that donor a completely different outcome not on ly the direct impact they’re giving has but this sense of joy. You know that when you actually write a check to tony charity charity tony, it releases and yeah, it’s ah, writes that you’re the pleasure writes, the pleasure centers in the brain are activated when you do a charitable act. Yeah, i have ah, i do a keynote called, show your love and raise more money. And i in there i make the point that i want us to avoid the construction metaphors, like building relationships and starting a foundation. Ah, foundation, you know, a foundation for the relationship, and i also avoid as much as i can, sometimes i lapse into it, but and prospekt, you know, i like potential donor. I suspect i i’ve gotten away from that that that i’m pretty good about not using, but occasionally lapse in tow prospect instead of potential donor or, you know, it’s sort of thes air and the construction metaphors, they’re dehumanizing terms they are yeah, i love that. Yes, they’re dehumanizing terms, you know, and just even some of the things in all of my years, i’ve never hit anyone up for money. You know, i’ve never hit anybody. And things like let’s get into their packets? No, they’re loaded. And even some of the things that are maybe more subtle that they’ve so benefitted from organization they should give, they oughta give they always. And who are we to tell somebody else what they should or ought to do with their dollars with their money? So your concern is that the way we think about it, potential donors and donors and the way we talk about them, hopefully behind the scenes in our office, in our conferences, um, is going to transcend those situations and and into our relationships with the people that were were dehumanizing. You bet on let’s get real let’s. Get real direct about it. You just said, well, how we talk about them behind their, you know, basically behind their back. Yeah. Yeah, well, it well, yeah. That’s, that’s the nature of our business. I’m getting a real echo in my head. But i would stake my team that i would never want to talk about a donor behind their back differently than i would talk to them. Yeah, well, that’s a that’s, a that’s. A policy to for written written notes. And you? Know, preserving, preserving things in our cr m you should never write something that you wouldn’t want the person to treat. Yeah. Okay. Um, and i have that really happened to me once. Tony, i had a a woman that was working on a very major investment with the university. And and we had a brand new students on board of the foundation that helped with little mailings. And these kinds of things in her gift have qualified her to be part of one of our honorary organization. So there was a certificate, and i know that you’re not wild about all these things in nor nor am i. But this is kind of what we did. And there’s a certificate that got mailed out. Well, this new students not knowing any better, took her entire record and stuck that was attached to the certificate simply to give her the proper mailing address. Well, she kept the whole thing in the inn with a certificate, mailed it to the donor. Oh, my god. I know well, and how i found out was i got this phone call and this and this girl said to me hi, marcy, you know, i got and i went hello, let’s call er, gladys, i said him oh, gladys, how are you today? And she said, fine and i said, did you get your you know, your certificate? And she said, yes, i did it’s lovely, but i also got another sheet of paper with it, and i said, what was that, gladys? And she said, well, it says, matt with gladys, talk to her about tony, can you imagine? Yeah, oh, my god, you’re yeah, i mean, i almost died back there on the spot gotomeeting her contact, yes, it’s a good thing that wasn’t gladys, gladys kravitz from bewitched should be like, i never remember gladys kravitz, you good thing that wasn’t wait to take a break for a moment or two, everybody else stay with us more on morsi, more with morsi hime bring joy to your donors. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent. Marcie. I’m you’re still there right now. Here you come back, okay? We have better connection this time. Thank you very much. Um, so what we think is what we become. Can you say a little more about that? We become what we think about so it’s not something. You know, tony, i think people roll their eyes a little bit and say, yeah, yeah, yeah, but but truly, what do we plant in our heads? And we planned in our heads the words that we use, the things that we watch the shows, we watch, the conversations we have, the people we surround ourselves with, and we’re influenced by what people say to us were influenced by our own history by what we were brought up with. You know, for example, if i said to you, tony finished these sentences, money doesn’t grow on trees, blank, rick. Very filthy rich is what most people that’s gross. I didn’t think of that well, i did now, but no very kayman things that those are things that are in our in our heads and some of our feelings about money, some of our some of the things that we have been exposed too far, and i’m not saying our parents weren’t wonderful people or that they did something wrong or right, i’m just saying we’ve got these thoughts, we’ve got these things in our heads, and we need to deal with them, especially when it comes to raising dollars, especially when it comes to the kind of self talk we give ourselves. How many times do we ask ourselves questions? Like, why am i so bad at this? Or why can’t i get how to do this thing on the computer? Or, you know why those air all the negative? Those are all negative questions. Why am i so crummy at this? Why am i so? But why don’t i have more money? Why don’t i have a bigger house? Why don’t i have a nicer car? I mean that that’s all negative self talk, right? And and it’s a lot of times it’s in the form of a question and there’s some wonderful new research that’s happening here at the university, wisconsin and other places that talks about our minds. Tony being kind of like one great big google, you know, when we ask ourself one of those questions like, why am i always late? Our mind will quickly say up you’re late here and you’re late here in your late here, and it’ll google all of those times and throw it right to us. Well, that’s because yeah, but that’s because that’s, the way you frame the question there’s ah there’s, somebody is interesting. Ah, this i don’t know. I don’t know if this person listens to this show regularly, but she he or she tweets very actively on twitter he or she is at the-whiny-donor andi and we have some back and forth because sometimes the person will post things they’re whining about and then i don’t necessarily agree are as bad as you, she thinks, but you know, you’re making me think of the-whiny-donor so that person is always looking for oh, and i should give a little explosion they there there? Ah, twitter profile. Says that there on i think they’re onto boards and at least one of those is a development committee board position but could be both but you know, they’re they’re in fund-raising on on a volunteer level and that’s, why and there’s other at the-whiny-donor and you’re making me think of that person because they’re always there always looking for things to whine about. It’s it’s, how we frame the question that google is goingto answer right? Our google mind is goingto answer based on how how we weren’t it, okay, exactly, and i think that that’s something we need to consciously manage. So in my more major gift workshops and in a lot of my teaching and in a lot of my consultancy, i work with kind of the coaching for the mindset as well as are we using best press practice method? So let me give you a couple of examples about way to reframe these and, you know, i’m sure tony, you’ve heard of affirmations where you make this statement, as if it’s already happened. The problem with that is a lot of times we don’t buy the statement our own hat is saying, like like, the easiest way to think about it is is i don’t, but i would like to weigh one hundred and thirty eight pounds, right? So i stand in front of the mirror and i say i weigh one hundred and thirty eight pounds. Well, i looked back at that. I don’t know, you don’t yeah, right. So part of what the power of asking these questions is, is it becomes something where what we’re really doing is empowering our wonderful mind to pull a pull forward those times when we’ve been successful, to pull and to build on those. So for example, why am i always late becomes, why am i such a non time kind of gal? And i have times that come to mind when when that happens, why? Why does my work take me away from my family boy and development? I hear i’m working all the time. I don’t have enough time for my family. Why am i in this business is so hard. Well, why do i do such a great job of prioritizing what’s? Most important in my work and life, marcie, how, before we start to make these mindset changes, how did we just become aware and conscious of what we’re doing, you know, it’s it’s so ubiquitous, where i mentioned conferences and and the office meetings, you know, these things, they’re reinforced the mindset that you’re trying to move us away from is so reinforced. How can we raise our own consciousness? That’s a really good question, another one. I got two in two in twenty minutes, sometimes people will say, you know, i’m not sure i talk to myself. I talk to myself what i want if i talk to myself, you are talking to yourself, um, there’s some statistic out there, and i’m sorry, tony, i can’t quota, but that we we give ourselves, like sixty thousand messages a day or something like that or we hear him. But it’s, some astronomical number and i think you have to step back and try to be more present. Try to be more aware how does what you’re hearing impact, how you’re feeling and the reason that’s important is what we hear, how we feel impacts what action we take. How does what feel impact what action we take, right? Okay. So so you say you here, boy. It’s really hard to get those first appointment that’s just really hard to do, you know it. And then we say, yeah, you know, and people don’t really want to hear from us there asked, you know, they ask about money all the time, and you’re just another one of those pesky phone calls. Well, that how is that going to empower you and put you in the right frame of mind to make phone calls to set up appointments with your donors? You know, again it’s that negative it’s the it’s, the negative perspective versus the, you know, sort of. Why am i how come i do so well? What is it that makes me do so well at getting the calls, getting the meetings that i do get? Marcie, let me just give me a moment because i have to shout out someone on twitter. Margo o’malley, she’s she’s, new to non-profit radio just discovered her recently and she’s live tweeting the show she’s using the hashtag non-profit radio and on twitter she is at margo underscore om and margo is m a r g a u x then underscore om we’ll go. Welcome to non-profit radio. Thank you so much for live tweeting today very much appreciate it live listen love to you margo i’m sorry, marcie. I’m hope you don’t mind me shouting out live listeners i love it! Thank you, it’s fun that’s. Why i do the show live even though you know there’s ten thousand people listen everywhere else any time other than one to two eastern on friday. But for the people who do know it’s a rush even when there’s sometimes there’s a tiny number but it’s always fun. Okay? We’re helping your helping me raise my consciousness raised, helping us raise our consciousness about this money. Let me tell you why this is so important in a nutshell, because the things that we say to ourselves impact how we feel about ourselves. So take that into the realm of development work. You know the words we use the way we feel about ourselves, our vocabulary project onto others. How we feel about this business that we do this what i call an honorable and noble profession. I agree with that. Yeah, yeah. Marcie, let me saying to ourselves, well, i’m i’m going to see if you’re a suspect and they turn you into a prospect by having a qualifying session on you at which i’m going to move you and then i’ll pitch you and i’ll close you how how can we how can we feel joy about what we’re doing and let’s look at why do people get into non-profit work? Ninety percent of them will say they got involved in it not because they came out of the womb saying, gee, i want to be a fundraiser. No, they were passionate about the cause they got involved in, they believed they were making a difference on planet earth, so we take that passion and turn it into well, i’m gonna hit you up and i’m going to move you, then i’ll pitch you, then i’ll close you to give money to this cause and there’s a really, really what’s the word i’m trying you smacking you smacking your head there was that with that, you’re gonna knock yourself out. We got marty, you got to show for that half hour don’t no, i can’t call nine hundred eleven where i don’t know what city you’re calling from madison, wisconsin, i think, but i can’t get nine eleven there, so keep your self conscious please. Snap your fingers if you stop snapping its back in your head. You know, let me let me get a little personal with this for me. Um, i feel like i don’t do enough speaking. I would like mohr speaking engagements and there are people who think i speak a lot and i guess i hold my own, but i would like to do more. And you know what i am and you know how i always approach it. How come i don’t do how come i don’t get more speaking gigs, right? So, yeah, yeah, i should be asking, why are people on the phone right now? Ready to call me about a speaking engagement? Why are people so eager to book me to speak at their next event? Cool. Yeah. The phone is ringing, sam. Just marcy. The phone just rang for sam. Just picked up the phone in the studio. Somebody somebody’s calling so what’s going on, sam, get them get their number. Okay. No, i’m seriously, buddy. I have a witness just when you said that the phone rang and sam picked it up. He’s multitasking, he’s pretty producing the show he’s watching the hashtag non-profit radio picking up the phone he’s booking my speaking gigs. Example give you twenty per cent. Okay, now i’m sorry, marcy. Go ahead. Sorry, i cannot tell you, and i know that there are people that think it’s kind of cool, but if you ask people, do they ever have parking karma? Well, what is parking karma, parking karma when you’re driving up to a place and you’re saying, why is somebody pulling out right now so that i have a place to park? Yeah, yeah. Worked like a charm. All right? You took it away from my speaking and you went to the mundane act of parking spaces. But i’ll forgive you. I’ll still keep you on the other. The remaining forty minutes. Right, tony? I’ll give you something active todo. This is what i want todo for me. Yeah, i will. This is like this, like, live coaching. I’m getting oh, my gosh. Yeah, i were two things that i want you to do. The first thing i want you to do is ask yourself twice a day, morning and night. Why are speaking gig coming to me in such great abundance? Did you write that down? I am i’m only on the words, i’m only onward gigs why are speaking gigs coming to me in such great abundance? Okay, i got it, and then the second thing i want you to do is, however you keep your files. Now you’re probably more elektronik, but i want you to put in speaking gig one speaking, get to speaking, get three and actually place them in your filing system, waiting to be filled with your next three speaking opportunities. So you’re prepared, you’ve made a place for your next three speaking opportunities, okay, i’m gonna put that, so i put them into my filing system on and my hard drive, ok, okay, i will tell you that i used to put in open file folders where i kept my back back in the day when i have and i still believe in paper files for some things i don’t ever i don’t know that i’ll ever be a time. I’ll be comfortable being all electronic but that’s a different conversation, and i would brandon lee put these empty file folders that said that said major giver one major, give her two major geever three and people would actually come. Into my perspective giver universe in the exact alphabet, where i plopped those files. Oh, you’re really, yeah, i was to say you’re kidding, but i know you’re not getting really you could you could. You could tell what letter, their last name, because it was a start, didn’t i just randomly put him in there, but that is the power of positive thinking, it’s, just incredible, it’s. Amazing how it can change your life, and this is going to convert to better relationships and happier, happier, joyful donors, exactly and let’s. Right? And how it converts to your joyful donors is is your donors? I don’t want a relationship with you based on their money. They want a real relationship with you. And if you are coming at them strictly with how do i get them to give me money? That’s exactly the kind of relationship you’re going to form now. Will you raise dollars? Sure you will. Will you be wildly successful? Successful? No, you won’t. Yeah, and you’re going to encourage people to have twitter ideas like at the-whiny-donor. All right, marcy. Marcy, indulge me for a couple minutes. Because there’s a lot more with you coming up first. Pursuant, they help you raise more money. It’s that simple. You need to help you can’t you can’t make it any simpler. Their online tools are perfect for small and midsize non-profits because they are ala carte. Choose what you need like velocity to keep you on task and goal oriented. It was developed for pursuing two fund-raising consultants. They saw so much value in it helping so many non-profits raise money that they rolled it out directly to non-profits so you can use it without the consultant. Use it. Yourself get the value you need without that consultant relationship that you don’t need if you’re managing your own’s fund-raising small shop, mid size shop, take a look at velocity and it’s at pursuing dot com now for tony’s take two thank you. I am so grateful that so many of you support this show however it is, you do it, you know most of you by listening, but if you’re just getting the emails each week that i send, by the way i sent an email every thursday tells you the guests are that weak. I don’t know if those people who get that email or listening each week or they’re just looking for guests that they find are going to be valuable for them. But if you’re just getting the email each week so grateful to you, thank you, and if you want to get the email and you’re not goto tony martignetti dot com and in the upper right click the email icon consign up there, but i’m not tryingto promote i’m trying to say thank you if you’re letting me in your inbox each week, thank you very much. I’m grateful, of course, twitter is great. Way to get me ah number of people with me on twitter at tony martignetti and i’m grateful for the retweets of the show content and the guests that promote the show through twitter and people you know, using twitter toe share valuable content. That’s what i try to do not just about the show, but anything that i find on our social media manager finds susan, that is going to be valuable for small and midsize shops, so thank you if you’re with me on twitter, facebook, lots of fans. They’re the page post two takeaways there every friday post listener of weak pictures there, um and there’s content every every day in between there’s a it’s, a it’s, a very active page. So if you’re with me on facebook, thank you for doing that. And of course, you know, if you’re listening lots of subscribers i hadn’t even checked the subscriber number lately, but overall the listener numbers increase, you know, it’s just over ten thousand, you know, like the ten thousand to three hundred number roughly andi, i’m always grateful for that you’re you’re getting value from the show, which makes me feel good, i mean that’s. Why i’m here to give you value and the numbers increase steadily or, you know, they stay steady and then increase so you know what i don’t see is lots of declines. So that’s a very good sign you’re getting value from it, and i thank you very much for appreciating the chauffeur, listening to the show our affiliate stations, you know, you’re not listening podcast oh, our itunes or stitcher or some, you know, online platform your your station is carrying non-profit radio and i am very grateful if you can feed back to the station, let them know that you listen, that would be wonderful because that’s really the only way they’re going to know how many listeners they have at your station, so that would be terrific, but just the fact that you’re listening throughout the country on our affiliate stations. Thank you so, so much. However it is you’re thinking of supporting and loving non-profit radio. I’m grateful. Thanks so much. That’s. Tony’s, take two here is marcy. Hi. I’m continuing with bring joy to your donor’s. Marcie, i’m welcome back. You’re one of them. Thank you. You’re going right. Why friday? The thirteenth, the best. Day for me to be with tony that’s how i started my day. Really? No, you didn’t you don’t start today that way. I did it all right. Only in practice. What i preach, i get up the first thing i say when i get out of bed in the morning my feet hit the floor is i say, i love my life the second thing i do is, i repeat, anywhere from five to ten empowering questions that i ask myself, i do what i encourage others to do because it has made such a tremendous difference in my life and my work and my success and my happiness and my joy let’s talk about some questions that fund-raising that comes back to this whole idea. Fund-raising well, we’re okay, wait, wait, wait. You’re you’re a bit of an anarchist you’re taking over the show. It’s tony martignetti non-profit radio not marcie, i’m non-profit radio. Watch it. I put you off way excited to get to these. We’ll have sam cut you off and i’ll tap dance for half an hour. Don’t worry about it, okay? No, wait, wait. Before we get to the questions we were, i don’t think we spent enough time on changing your mind? Set you as the fundraiser, changing your mind set so that you can empower yourself to have these create relationships that create joyful donors. Could spend some more time with that. Changing your own mindset. No, you don’t want to. Well, tony, that i think that that’s what i was trying to say. So let me start with a little bit older, and that is that first up, you have to first off it’s some level you have to take on that this is balance. So you’re not to say, oh, my gosh, that woman why did he have her on? And i will tell you that when i look out in my speaking audiences, i couldjust pick him out. I can pick out the people that are going okay, put the pan away. This is going to be one of those sessions. And then what fun is that? If they hang in there with me, they will get to the point where they come around saying, gosh, i really would like to be able to raise dollars like this. I think i might just wanna listen to this or instead of shutting down with those feelings like oh, i’ve heard this before. Yeah, yeah, yeah, i know all about that now. We got one of those positive people in our office drives me nuts. So if they will step back and be sincere about looking at it, one of the ways that most quickly you can change this mindset is to simply try saying what disempowering questions do i ask myself? So you have to be a little self aware and then to say, how can i change that into ah, into an empowering question into a positive questions? Okay? And you have given us ah, good number of examples, including for me. Thank you. I’m going to be working on why are speaking gigs coming to me with such great abundance? All right, all right. I’m gonna work on that each day. But now you gave us other examples to all right? You know, this is, uh, it’s really? You know, it requires introspection, right? Okay. Okay. Months and come back down to again that that, you know, what’s what’s in ourselves. What’s inside of us comes out of our mouth what’s in your head comes out of your mouth within your head comes out of your mouth. You know, if you’ve ever tried if you’re ever really annoyed with somebody and you think i’m just gonna let this go i am not going toe. This is not going to eat away at me, i’m gonna and you don’t deal with it somehow. You don’t either consciously forgive it or you write it down on something and rip it up or throw it away. You know? They’ll come that day when you’re tired or that person comes in front of you and you say, uh, you’re doing this and i hate it when you do this and i hated one of you better data and it comes out, you what’s inside with inside will will matriculated out if we don’t if we don’t challenge it or deal with it a lot of times, it’s fear based its anger based, um and those are things that we have to we have to look at in our world of may i talk about they i talked only about our world of raising major dollars. And now these questions class over from our personal side to our more professional side. Yeah. Ok, there’s. Some other places i want to go to. So go ahead, take a minute. Yeah, but i think about you know what kinds of questions do it. Why is it so hard to raise money? So many lack mindsets that aaron arm you. Know there’s not enough out there. Uh, why would people give to this organization when therefore others that do the same thing? Or why would they give here? They think the government should fund this, um, or it’s just so hard about, you know, why is it so hard to talk about asking for money? And i like you instead. Really? Look at some of those questions and say, why does money come to me and so easily? Why are people so eager to meet with me about my mission? Why is this project attracting so many supporters? Why are people so eager to support my organization? Why do people, tony? Why do people have more than enough money to invest in my organisation in this cause? All right, why do i take just the right step to match perspective givers with my mission. Okay. All right. All all positive. Excellent. And what i love about podcast is people could go back and slide the slider back two minutes or so and hear all those again and again. I hope they do. Marshall what’s your you have the relationship action plan. What is that? Well, i’m sure that many of your listeners are familiar with kind of a cycle development or a cycle of fund-raising and and i had to redo that because it didn’t work for me. That’s the moves you’re referring to moves management? Yeah, kind of in the fact that we have cultivation, solicitation and stewardship and, you know, we cultivate allowed in wisconsin, but it’s for corn cheese cheese, too? Well, yeah, you know, actually, i’m in new york and why i just eat it or whatever, just you just keep producing it and shipping it over here, and we’ll eat it in new york. I don’t have to i don’t know the back story it’s a deal, but instead there’s a fella and his name is doug loss and he’s in texas, and he has been a consultant in our universe for years and years and years, and i still respect and admire him. And he said, philanthropy, this is how we defined philanthropy. Philanthropy is the mystical mingling so it’s, not an exact science. I’m a biochemist by training, by the way, so i get exact science. But philanthropy is the mystical mingling of a joyous giver, an artful askar and a grateful recipient. No that’s cool. Say that one more time. So say one more time philanthropy is the mystical mingling of a joyous giver, an artful askar and a grateful recipient. Yeah, all right. And that’s, the whole premise of my book, tony, and and what we’ve done is we put that on a cycle my colleague don grey and i where were instead of cultivation, we create a joyful giver where, instead of solicitation, we make an artful act where, instead of stewardship, we demonstrate how were the grateful recipient, we demonstrate that appreciation and that’s the cycle that we want to go around. And so you ask me about a relationship action plan. What a relationship action plan. Is there a rap? Is that kind of our thoughtful, considered no siri’s of touches that we do with our major donors? Or i’ll tell you, tony, my students are telling me that it’s not just limited to major donors, that it can be used in the annual fund, that it can be used to recruit a boardmember that it it really is appropriate for almost every aspect of my life. My sixteen year old uses it to talk about why he shouldn’t have to make his bed so it can be applied a lot of different ways. But that rap, of course, is the rap is our a p not woronkowicz correct, there’ll be a warped. You don’t want a work relationship action plan that will be a rap also, but no, no, i don’t want the red line through that. We don’t want the world to plan we want just are you okay? But it’s our thoughtful plan for what we’re doing it’s not justice, you know i’m gonna wing it. Um especially are major donors they’re way too important. I respect them. I’m i’m concerned and vested in them having the best experience they can have with my organization. I want them. And one of the things that we tend to forget about it is we we make that our phil ask and they say yes and then we say great. Now, where’s the next one, i’m going to go out and ask for money for no, no, no, no, no that’s when we really have to say how can i really be that grateful recipient? What things can i do with them? What experiences can they have that? Really go beyond demonstrating the impact of their giving, but really make them recognize and feel that i appreciate what they’ve done for this organization, that we are grateful for their investment with us. You know, so often we say that it’s important to do stewardship because it leads to the next gift to me it does, but to me that’s the wrong reason to do artful and thoughtful stewardship because the donor, the giver, has the right to deserve e-giving that the donor needs to, you know it, how’d it? How should we be treating each other here on planet earth that giving the priority to saying thank you to show that sincere appreciation? One of my favorite questions for donors is to say, okay, help me understand what can i do? What what experiences, what people, what activities, what would help you best know how sincerely grateful i am that you chose to invest in this organization? Yeah, all right, i want to know that what’s the role of ah, your service, suggesting it visualizations in fund-raising. Um for me, it’s not i think that people who convince jewel eyes like i look at one of my i am a badger fans through and through and russell wilson is, of course, somebody who played with the badgers now is with the seattle seahawks and he talking about sports now, i don’t know anything about sports is best is basketball, the one with home runs, no basketball one that’s going on right now for the badgers, tony, that i’m sacrificing being with badgers, okay, that’s, obviously a wisconsin team. Okay, good. I hope the badgers do well, i don’t know them, but go ahead, but try not to do too deep into sports because you’ll lose me, okay? I think that a lot of time in that arena, though, we talk about the fact that people see something happening before it happens. That to me is visual ization on, and i guess i used visualization in the world of major gift fund-raising in that, um, and that i do see donors that i’m working with, happy with their giving outcomes. I do take time to see people down the road, delighted with what they’ve done and i try to spend some time seeing that. But i’m not as good at that as i am actually asking my questions. That’s. Why i come back to the questions, because the questions draw my thoughts to the positive side. All right, marcie, i want you to work on something. I want you to work on something each day. I want you to ask, why am i such a good visual izer? We’re going to we’re going to beef up here. We’re going to beef up your visualization skills. All right? Why am i such a good visual, isar? Because these air interesting, you know, i visualize sometimes when i’m sending e mail, i try, i don’t i’ve never pulled the recipients, so i don’t know whether this has any validity whatsoever, so it could just be me spewing nonsense, but sometimes i try to convey emotion in an email when i don’t have a choice. I don’t have time for the call or i know the person’s not available or whatever the situation, because i try not to use email for serious conversations, but when i have to, for some reason i try to visualize the way the person is receiving it, and and i think about the emotion that i’m sending it with. I don’t know if it does any good, but like i said, i have no nothing to back that up, but it’s ah it’s a form of visualization, i think tony and i think that one, because if there’s anything, and in fact, i’m going to embrace your question just with that way, because if i could have back the time that i’ve heard other people through email when the way they interpret it. What i said totally is a surprise to me. Really still no that’s, not at all what i meant by those words. I got this an email i think can be so misunderstood. Oh, gosh. And sometimes and a lot of time, folks will say to me that they spend, you know, they spend a half an hour writing a three sentence email because it’s so important to them that the words are not misunderstood. So i think that’s an excellent, excellent strategy. Why am i such a good visual, isar? And as i send that email, i’m gonna match in the other person, opening that email up and reading it withy intense, the intentions spirit with which i sent it. We have to take braking again, marcie, for a couple moments hanging there with us. I know you will. You not go anywhere. We’ll talk a little about attracting what you want for your donors and some mindfulness, which were all touching around, but we’ll get to it specifically stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that or neo-sage levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m jonah helper, author of date your donors. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Oppcoll dahna helper has a new book coming out. We’re gonna get him on when when that book is released, more live listen, love it’s incredible, the abundance i’m not even visualizing, and the abundance is coming. Somerville, new jersey live listener live out the somerville, new jersey and flushing, new york live listener lived to you going abroad. Masato job japan! Konnichiwa and islamabad, pakistan live listener lived to you as well. Okay, marcy, i’m ah, so you will. You will take time to be in your office and you will visualize your donors being a specific donorsearch being joyful about their gift don’t have that right. I think tony it’s more that everything i do. I approach the whole idea of raising money from the place of i want to do i want to be the conduit between between but the mission and what will bring my donor the most joy in investing in and my Job is to partner those 2 things together. And when i come to it from that perspective instead of gee, how can i get him to give? How can i get the money? You know, you know, do i need to talk to him this what if i do this? What if i do that? That kind of manipulative approach it just makes for a different relationship? And the reason that it’s so exciting for me to have been at the same place for so long is i really experienced what we talk about, where a donor may start with the annual fund. Not everybody does this path the same way i realize that, but then they start making they start making larger gift, and eventually, when you work with them on that ultimate gift, that the transformational gift when you’ve had of the opportunity, the privilege, tow, walk side by side with that donor over a lifetime of e-giving if it’s just really inspiring, just really a great thing to experience and see that the joy that donors have in investing and if we talk to them from a lack perspective, if we say to them are are we don’t have enough money scarcity costs are going up and pour us, and we’re victims means tony, how many successful victims you know? You’re talking about the scarcity mindset versus the versus abundance? Okay, you know, i saw something on your site a tte marcie, i’m dot com nothing, nothing changes if you don’t change hi. So that’s basically you’re saying, if you keep doing the same things, you’re going to get the same outcomes, right? All right, right. And and that’s where? That’s where tony i am, i am really bringing some difference from different skills than i ever thought i would dio into my work with people in the nonprofit world because i found that they see so many how to you know how to write a letter, you know how to make a major gift call how to do this out of you know how, how to when what they really have to stop and spend time on is what’s going on in my head, that’s getting in the way of me, really working with the donors i’m trying to work with, uh and a lot of times there’s, some there’s, some lack mindsets, there’s, some insecurities, there’s, some real fears. There’s some really mindsets about money. Money is the root of all evil. You know that there’s junk going on. And that, i believe, gets in the way of our success more than some of our skill set. But yet we keep gravitating towards that. Skillsets you know, i’ve got it. I’ve just got to know more about planned giving vehicles. Boy, it’s really prevalent and in your area, tony, you know, oh, if i just knew more about it, no stock and the fact that you can deduct it for thirty percent of our adjusted gross income here, the gifts. And five years after, i just knew more of the hat. When really it’s it’s, about what are once too accomplish in having our organization, something they’re so passionate about, be able to do their good work and into perpetuity. No, marcy want to share a story about a joyful donor? Oh, boy, there’s nobody that come to mind. I don’t think i will learn what to do with the cranberry grower. I’m from wisconsin, okay? And his name is guy and please, he was somebody who was involved only as an annual donor until his father got to be older and he was going to take over the crime. Very marsh. And he came to me and he said he wanted to do something something. You know, i didn’t know you wanted to do something for his father and and his father’s health was a little bit challenged. So we talked about what that might look like, and we talked about, you know, and i we talked about what would make him forever feel excited and delighted every time he i thought about what he had done in honor of his father started out in honor of his father, and we looked at what that be connected is being a student. Now his dad really wasn’t a student, he waas. But his dad wasn’t what that be know what that be? Some research because certainly the research had help them be successful. Not went really be he do a lot. Of the researchers. Well, well, actually, that’s. Where it is it’s, about no it’s about the relationship he had with some of the faculty who came out and helped him when he had troubles with the cranberries. And whether that was in off paston, insect, past whatever it was. And so we ended up looking at. In tao ing of researcher two be ableto focus solely on cranberry issues at the university, and eventually the gift that he made through a variety of of different investment was to endow a chair in cranberry research, and his father lived for the first chair to be awarded, and i’ll never forget the day. I mean, i will never forget the day where his dad beamed and he beamed and there was nothing manipulative about it. There was nothing it was it was a marvelous journey towards that outcome, and to this day guy is is pleased and honored and delighted to share that story of what he did in honor of his dad with anybody who would like to hear it most wasn’t important about it is i’ve long since left the university and he’s gone, but we still exchange holiday greetings and we’re still friends, and i understand that you can’t get too close to your donors, and yes, we’re professionals and all of that. But you know what? There? They’re sharing with you some things that are very personal way. We have to leave it there. Marcie. I’m sorry to cut you off. Martin. Marcy, we have to leave it there. I’m sorry, the why do i not have more time with to spend with marcie? I’m but i don’t you’ll find her at marcy, i’m dot com and on twitter at marcy hime thank you very, very much for sharing. Thank you. Tony was delightful to be here next week. I just don’t know have i ever let you down? Sue me if you have to, but you know it’s going to be a good show just don’t know what it’s going to be if you missed any part of today’s show, i castigate you find it on tony martignetti dot com i was just i just don’t know aboutthe singing this year does not sure responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled pursuing dot com, our creative producer is claire meyerhoff sam lever, which is the line producer gavin dollars are am and fm outreach director. The show’s social media is by dina russell on our music is by scott stein thank you for that information. Scott be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. Kayman what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff, sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for July 8, 2016: Everyone’s A Winner & Political Giving

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host oh, i’m glad you’re with me. I’d suffer the embarrassment of dis navia if you talked about missing today’s show everyone’s a winner when it comes to digital testing and learning from the results, there are no losers. Steve daniela and i stepped through lots of tests on fun type and size wording, single button versus multi button appeals and several more he’s, senior vice president at m and r consulting, and we talked at the twenty sixteen non-profit technology conference and political giving what’s the value of knowing your potential donors, political donations and where do you find the info plus summer conference is you need to know about maria? Simple is our prospect research contributor and the prospect find her on tony’s take two time off. We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com here is steve danu with me from the non-profit technology conference. Welcome to tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference this is also part of an tck conversations. You know where we are. We’re in san jose, california, at the convention center. My guest is steve danu, he’s, vice president at m and r, and i’m going to talk very shortly. First, have to do the obligatory ah swag item for this interview, which is a coaster and t shirt from. Q give, and they are color coordinated. If you’re watching the video, you can see that if you’re not watching the video, you can go. Teo riel, ariel, tony martignetti, which is my youtube channel, and find the video there. This joins our swag swag pile for the conference. Not much of a thud on that one. Sometimes they thought, you know very hard, but not that. Steve. Welcome. Welcome, todo. Thank you. You are senior vice president at m and r what is m and r? We’re em plus sign on. Plus our yeah, exactly where, eh? Ah, consulting agency. We have one hundred five people around the country working to make change in the world. We will only work with non-profits sixty five of our staff for sixty seven work on our digital team doing digital fund-raising and advocacy strategy campaigns reporting acquisition fund-raising all that’s alright and those sixty five are related. Tio what? We’re going to talk about your your session topic was step right up. Everyone’s a winner that’s because you ran it like a sort of a carnival sideshow type. Correct, but the the meat of it is bunch of digital tests exactly you’ve you’ve done or you’ve seen done or yeah, no, they’re they’re actually. Ah, digital test that we have conducted with our clients just in the last six to twelve months. So they’re actually recent tests very current and the audience was to vote up or down whether this was ah, successor. A failed test item. Exactly. We had scorecards. People voted, they kept score. And at the end, we had a winner on a carnival prize that we give away what you give away the giant stuffed pink teddy bear which was very embarrassing to carry around. And we encourage the person to carry around all conference. I have not seen it. I know i haven’t either. So i don’t know what happened. Then maybe the person is s o committed teo, fulfilling their promise that they just decide to stay in their room. I feel if i go public on i have to wear this. Strap this thing on my back or carry it around. Yeah. No, i’m not not gonna go public, all right? So you have a bunch of we’re going to get to all of them. But you have a bunch of these digital tests? Yes, very short. And you flashed them on the screen. People voted yes or no, right? Whether this was good or bad. Exactly. Well, there was you either voted whether the control one we had a control, which is the existing version of whatever it was we’re testing against. We have the test version, which was the thing that we thought would do better. Okay. And then we had a third option, which was a thai where there really was no difference between the two. Okay, and that’s what people would vote on? All right, so let’s, get started. You’re going to use your laptop. But you also explain, since we can’t see the cards what’s gonna nudge to prospects. What does that mean? S so we actually had a bunch of these tests. Several clients of ours tested what we call a nudge, which is on a donation form where you see an ass string, various dollar handles, and we’re okay now already. Stop tony martignetti non-profit radio. We have george in jail. Oh, now everybody must not know a nascar string. And what was the other one? I don’t remember your jargon. Dale’s. Great. Serious. Okay, no, don’t scoff it, jorgen. All right, let’s. See, let me start over. He asked on a on a donation form a tte, the top of a donation form. There are little radio but ends or other buttons with ah, gift amounts. You know, like you would select a twenty five dollar gay. After you select the button with the thirty dollars gift or hundred dollar gift and that’s how you start the donation form well, on a nudge test. Well, that’s an ask drinks. So that’s called a nasty trick. That’s called a mastering. Exactly. And each of those dollar amounts inside of a butt in each of those are our, um, dollar handles. No, sorry, they’re not dollar handles, but what we’re testing is a nudge is a an arrow that points to one of those dollar amounts with a little sentence that says most people are giving one hundred dollars right now, please give what you can so it’s a is that a true statement for most of these organizations? Yes, it is a true statement, but, you know, and fund-raising sometimes there’s a little wishy washy licenses taken on way point to and say that most people give it this. Yeah, but actually, i would say most of our clients of the people we’ve worked with have you no kind of they want to be truthful on this. And they and they did. Most of the tests were actually truthful. Okay, s o okay, that’s. A nudge. So that’s a nudge exactly it’s a suggestion it’s an and so the nudge to prospects the prospects are non donors. They’re people who are on your email file who have not donated yet when they click on the appeal linked to donate, they’ll get the test version that says, you know, most people are giving this amount, and we’ve tested this a bunch of times and what’s the answer doesn’t work two percent of the time we’ve tested it, it works, it actually improves either it will improve the average gift that’s more likely, that is that’s. The place where you more likely to see on impact is on the average gift. It will improve the average gift, or sometimes it also improves the response rate. But fifty percent of the time it works all right, fifty percent of the time we tested it, it had no impact, and when we’re looking at the difference and these were all tests, we were running in the last six to twelve months. When we looked at the differences between the tests, we noticed that it was important one of the things that was important to do if you’re doing a nudge was to use language that had some urgency in it. So the ones that worked where ones that said, you know, most people are giving one hundred dollars, right now or today, something like that, and so that was that was one of the recommendations we would make. Latto organizations that want to try this is to include some kind of language that has emergency in it. Okay, all right, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way dahna well, what else we got? That’s. An excellent one nudge to prospect way learned from technical language. Okay. Yes. All right. So for a couple of groups we’ve also test. Sorry. I just had outstanding. Okay, good. Yes. Excellent. I’m sorry. No, no, no. I have information. You thank you. Thank you. We’ve also tested font type and size inside of email appeals. This is typically we have a couple of clients that have older. Ah lot of a lot of our clients have older audience, especially donors or older audiences. So we wondered if you know a font type where that maybe the letters and spacing of the letters are a little bit more open or the font size. You know, something a little bit larger would improve the response of the appeal, and in one case, it did improve it thiss was toothy aarp foundation so sort of makes sense. But it was it was a slight increase. Howto eight percent hyre conversion rate thie appeal that used instead of using aerial, it used cally brie, which is in a more open font. And the font size went from twelve point two sixteen point, so eight percent way. Through significant it is it all of these tests well are statistically significant that is the technical term, but an eight percent hyre conversion rate is a little bit better, it’s not an enormous amount, but it helps. Ok, yeah, all right, another pretty common test that we’ve run something we’ve run more than once and we’ve seen work often is a five making a five dollars suggested asked to prospect so that’s two non donors again and inside of the appeal this test in particular that i’m looking at one version had make your tax deductible gift of fifty dollars or whatever you can afford and the test version said, make your tax deductible gift right now pitch in five dollars or more and the that my boy is non-technical days are pigeon pigeon, like i’m thirteen pitch in all right, so that’s a pitching instead of making a donation? Yeah, so there’s a sort of some other differences there, but the the thing that we’ve tested more than one place is suggesting a much lower dollar ask so five dollars versus fifth and the test group in this case had a twelve percent hyre click through rate a thirty three percent hyre conversion rate. And um although the control group, which is the group that had the fifty dollar group overall, had it hyre average gift, the test group raised more money and had mohr revenue per recipient. So that ended up being the winner. So the test group, even though it had a much lower average gift overall, it converted many more donors and had generated much more revenue. I’m standing all right. It was only ten percent of the of the other asked, but it generated more revenue. Yeah. It’s. Amazing. Important. I think that’s important to point out and the conversion rate is converting a prospect to a donor. Exactly. Ok. Yes. Ok. Yes. Ok, cool to five dollars. Ask five dollar. Ask it’s. Definitely a good one to try. Pita, you know, we we we tested the five dollar asked for peeta. This was interesting. Um and it’s it’s killed it. I think that the five dollar asked generated more almost three times as much revenue as the version that didn’t have asking it on then our client contact said, well, why don’t we try ten dollar? Ask against the five dollars. See if we because the average gift was low. I mean, that is the thing that happens when you suggest five dollars. You do get people that give only five dollars. So we tested ten dollars versus the five dollars, and the five dollar asks. Still one still generated more revenue. That’s something. Yeah, now that i think it’s something i think would depend it would really vary across organisations. I think that is true for peter because, you know, we tested it for pete, and we know that’s true for their audience. At least right now it is. But for other organizations, that might not be the case. And you might see a ten dollar win. Okay, um, so adding paypal on the donation form as a payment option? We’ve tested that a couple of times. Um, and this is interesting. I think pretty much every time we’ve tested it. I would say at least if not every time, almost every time ninety percent of the time we test this, it wins. Adding paper papel helps improve the conversion rate. Um, how much it helps? Depends on the organization. We we do see that, like, for peeta again, for example, they they actually receive a fair number of international visitors and donors to their donation form, and that audience in particular likes to use paypal. I think it’s it helps to avoid the us specific fields they khun use the fields that they have in papal, and we also see that sometimes papal, adding the papal as a payment option can help improve the conversion rate of your mobile donors. People who are visiting your website on a mobile device you know, it’s a pain in the neck to kind of enter in all of those fields on a mobile device. When your aunt, when you sign into papal, all that stuff’s already entered and so you just have to enter in your user name and password and boom, you can make your gift alright, esso, in this one particular option test, i’m looking at the adding paper only improved the conversion rate by eight percent in other tests i’ve seen improve it up to thirty, forty percent. All right, another interesting test i think that i was sort of surprised by, but we’ve tested it multiple times with different organizations and it always wins is using the word renew two prospects so asking non donors instead of, you know, typically what you would do to non donors is you would send them an appeal and you would say, become a member or donate yes, ah, the test version would say instead, renew now renew your support and in this case, union of intern scientist when they tested this, the renew language had a forty eight percent hyre response rate and an eighty eight percent hyre revenue per recipient. And you said this one, although that was pay palate. You’ve always seen it increase. Oh, no, this one you know, this one to this one, this one always work to be you’re ignoring the fact that i’ve i’ve never been a member don’t insane. It is completely a lot it’s insane, it’s really weird counterintuitive what do you think is behind us? But i know i would read that say we’re how connive freakin renew. Well, what’s funny, you know, i’m i’m renewing what’s funny is, you know, sometimes when you go to these focus groups, you know, sometimes non-profits have focus groups of their donors or their supporters and though include people that are on their email lists in these focus groups that have not donated, along with people who have donated and people don’t remember they don’t even know or remember who a lot of times this is true, they’ll you’ll have non boners in a focus group talk about how they’ve made a gift and how of course they’ve supported this organization that’s remarkable and and i think it’s just it bears out that, you know, sometimes people think of their support and, you know, if they’ve taken an action or they’ve given you their email address, they feel like they are supporting you in some small way, and so maybe, you know, using this word renew sort of like, i don’t know, i don’t know what’s behind it, but that was a wild one. Let me see if i can find find the other one here because it happens every single time we test it on and it’s and it’s crazy, i would say, you know, if you took some action but didn’t donate, maybe then further your support would apply but not renew renew suggests i’ve i’ve already given i’m a member and i’m renewing my membership or renewing my gift. Yeah, eso this what drives? Me crazy. All right, great to know it is, yes, all right, let’s, get over my amazing what else we got? Um let me see here. So we ah, this was an interesting test. We ran with the central park conservancy. Um, they were you know, sometimes when you go to websites, you’ll get a little light box that pops up asking you to give your e mail address. Sign up for their email lists like boxes is not the not the hijack. Its the translucent one. Yeah. See the page. You can see the website behind it. Yes, it is. It is ajar durney term. I thought maybe you would be. I would be put in charge in jail for using the word like box. You’ve heard it before. Okay. Okay. All right. So what is the right language to use on a light box to encourage people to give their email address? That was the question we’re trying to answer. When we ran this test with central park conservancy s o we had we had a beautiful image of the park with a very simple email form to fill in your e mail address in your zip code with a button on. Three different versions were essentially testing the language inside of the light box. The first version said me see if i can pull this up a little bit bigger so i can see it love central park sign up for insider info and ways to support the park version two said get the inside scoop on central park be the first to know what’s going on in the park unearth park secrets and get special offers and mohr version three said love central park then you’ll love our emails. Ten out of ten central park squirrels agree get the best of central park delivered to your inbox s o all right, and i was i was down on number three until you invoked the squirrel naralo first line number. My voice again the first line on number three was turning me off. But ten out of ten since quarrels that one turned me. I did a complete one eighty on those three. So i’m gonna vote for version three. As as the winner. Winner yes. And ah, the one that one was the not so cute more planes playing and straightforward one which was get the inside scoop on central park. Give us your email address. Version three. The cute one with squirrels came in second, so so so it was actually version two version to one exactly, and just say it again. What version to say, version two said, get the inside scoop on central park, be the first to know what’s going on in the park, on earth park secrets, get special offers and mohr. Alright, first to know special insider people like that it’s also the most sort of straightforward one it’s like. Listen, give us your email address, we’ll give you some things back. The other ones are a little like mohr keet see, like love central park. My squirrels were cute. Yeah, disappointed. They didn’t win. All right, this was an interesting test. We ran with the american cancer society, which was. Does putting a dodie does putting a video on a donation form help? Getting a video on a donation form so this is where the person is click through already, they’ve already clicked. Donate now button yes, and they’re on the actual form they’re going to fill out. Yes. Is there a video and there’s a video embedded on the form? Exactly. And this is a very common question that non-profits have. Okay, the question is, does it raise the average? Yeah, person’s already donating so well, there has the conversion stage there. No, there, they haven’t donated yet. Well, they already committed to write. They’ve they’ve clearly made some kind of ah, they’ve done something to show some interest in donating law they would say made us took a substantial step. Yes, they have taken this step there, there on the there on, you know, they’re almost through the process of giving and a lot of non-profits want to know, like, you know, should we use these? We have this great video or they think, it’s a great video. So, you know, i think it’s subjective ah, and should we use it or not on our donation form, maybe it’ll help. And so we tested this with the american cancer society and there was no difference, okay, there was no difference. Now i won’t say that is the answer for any non-profit i think it really matters the video. I mean, what is in the video really matters that really counts. I think in this case it didn’t make a difference, and i think the people at american cancer, our clients, i think they wanted to use the video and so were like, if you want to use it that’s not having a detrimental impact, go ahead and use it. It’s fine. All right. Very, very diplomatic. Yeah, exactly. Um, you want more testers? Let’s? Do i just you scrolled through multi boat button versus single button. What was that about? Ah, sure. This was kind of a very specific tests that we ran on the website of the smithsonian. They had a promotion, sort of a promotional area on their website that encouraged people to donate, become a member or sign up for their newsletter. And so there were that that was the control it was the promotional area had three different things. Was asking the site visitors to do one of these three or all of these three things. And we felt like if we made that promotional area, just focus on one thing. We would see an increase in revenue. And so we tested the control, said, you know, there’s a little text that said make wonders happen, give jay or become a member. There’s a little bit of, you know, copy couple sentences saying why should become a member. And then there were three buns. Donate now membership get e news and the other promotional area had essentially the same text make wonders happen, give today or become a member. But there was just one button and it said, join us ah, when we tested it, there was no difference. So, uh, so your own hypothesis. Yeah, i mean, failed. But this is why we test. Yeah. I mean, i would say, actually, ah, it’s it’s ah, if we have a good hypothesis when we test it it’s never a failure, we always learn something. So what we learned was, it doesn’t matter. Okay? It doesn’t say i’m not using diplomatic language. It’s not diplomatic know fairly. There are no failure. Thie digital test whoa! There’s that’s, right, everybody’s a winner. That’s. Why you’re everyone’s a winner? Listen, like, when you are testing your learning and when you’re learning, you’re winning hyre i have nothing to say xero this is this was a super interesting test? Actually, we just got the results of this. This is a very fresh test that we just finished in january for peeta, they run are actually why i think it was in february, we ran a monthly giving recruitment campaign, huh? This. Ah, you know, we try to take one time donors and convert them to become monthly donors, because then the retention rate goes up, their value overall goes up a lot on dso. In this campaign, we tested on the donation form. You, you know that the control donation form had, eh and ask string, which that’s that’s jargon, but we’ve explained earlier, so had radio buttons where you select the gift amount. Eighteen dollars monthly, twenty one dollars monthly. Twenty five dollars monthly, thirty five dollars monthly or enter your own amount. And the test version. Had a new addition next to eighteen dollars monthly. It converted that eight that the dollars per month amount in two cents per day. So it said eighteen dollars monthly. Just sixty cents a day, twenty one dollars monthly. Just seventy cents a day. Twenty five dollars monthly. Just eighty three cents a day, and so on. When we tested this actually the cents per day lost the control that on lee had the dollar amount ah, converted mohr one time donorsearch co-branded and what i mean, there is it didn’t have there wasn’t a difference in the amount of monthly donors that converted, but when you get to the page, there is a way to not donate monthly and just donate one time as well. And the simpler ask string without the sense per day converted more one time donors and so overall it generated more revenue, and this is we’re not sure why that happened. We kind of want teo test it again, honestly, because we felt like, you know, this it helps to break down the monthly gift in a smaller amount, but very intuitive. Yeah, but and and you see, it used a lot, you know? You see it on tv and those d art direct response television ads where you see, you know, but that just means there’s well, there could be a few things going on. They don’t follow everything that every that you see other people do because they could be falling off a cliff, right? This could be organization. Specific, right? Right. You’ve made that point four times, right? You know, but i have to highlight with the first one on first when i said there’s, a lot of bad practices out there. Yeah. See something commonly done, right? It’s the best way. That’s, right? Yeah. Okay. That’s. Why we test that’s? Why? We want the winner every right. We’ve gotto give us one. Give us one. You could explain quickly. We got time for one more. One more quick one. Alright. Ah, let me see here. All right, so, here’s a quick one. Not due in less than a minute. Okay, so we’ve all seen? I don’t know, but maybe you’ve seen a lot of the the president obama donation form. It starts it’s a it’s multi step. You’ve got one screen where you select the dollar amount. You click next. The next screen you enter in your name, you click next-gen next screen versace, all of the fields on one page you tested that we’ve tested that we’ve actually tested it multiple times. We have to move ahead. Go ahead in this in this in this test that we just ran, there was no difference we’ve tested. It previously with other organizations, we have seen a improvement using the multi step form. Yeah, so sometimes it works. Sometimes it doesn’t. Sometimes it doesn’t matter. Okay, we’re going. We’re gonna leave it there. Ok? Sometimes it works. Sometimes it doesn’t. But how do you know? Test? Yes. All right. Yes. All right. He is steve danno, senior vice president at m plus r. Thank you so much. Thanks. Yeah, thanks for sharing. Great. Great. Sure. Absolutely. Thank you for being with tony martignetti non-profit radio coverage of sixteen and t c political giving with maria simple coming up first pursuant velocity it’s one of their online tools. It keeps your fundraisers on target by prioritizing their work, their activities day in weekend, week out measuring time against goal making smart decisions about what to do day in, day out, following up on time i’m filming up with donors following up on time. I don’t know what he meant by that. But following up on donorsearch meetings and potential donors and of course, the dashboards, the management tools that go along with all this fund-raising management leadership you gotta you gotta have administrative tools so that other people can see what the progresses day to day, week to week it’s all about time against goal. This tool was created to help pursuant fund-raising consultants manage their own client campaigns. That means you get the pro tool to manage your campaigns. You don’t need the consultant. You could just use their tools. Well, you got one friendraising or or it’s a whole team velocity. Check it out. It can help you raise more money. You’ll find it at pursuant dot com now, tony steak too. I urge you take time off this summer. You are in a e-giving profession. You work hard, acknowledge that accept it and in orderto give to others. You need to take care of yourself. So i beseech you, take time off this summer and disconnect. That should be mean. Ideally that’s. No email, no work phone, no work texts, no posting and social media for the week or however long you could get away it’s breaking away from work you’re giving and giving and giving you have to take for yourself. So i do urge you take some time for yourself so that you when you come back and for the rest of the year. You know, you could be at maximum giving for those people that you’re helping and working with day in and day out. Take care of yourself this summer, please. That’s tony’s take two maria simple you know her she’s, a prospect finder, she’s a trainer and speaker on prospect research. Her website is the prospect finder dot com, and her book is magnify your business tips tools of strategies for growing your business or your non-profit of course, i should say that’s, her latest book, she’s our doi end of dirt, cheap and free, you’ll find her on twitter at maria simple. We’re simple welcome back, so great to be back with you, tony. I’m very glad. Thank you. Uh, i’ve missed you. I don’t know maybe it’s been more than a month. I’m not sure if it feels like it’s been just has been too long, so i’m glad that it has been awhile. That’s that’s ok, i’m so glad to be here. Thank you very much. All right. Political giving it’s a presidential cycle that is big news, but tune into time non-profit radio for breaking news we’re in a presidential cycle this year. Uh what? What do? You think the value of knowing political donations is, well, you know, it could be interesting to track this for some of your major gift donors before seeking a visit with them. It could it could give you an indicator really, of how much they’re able to give to your organization. So, you know, it kind of speaks to that capacity piece of the picture, um, so you know, they’re regularly donating large sums of money to political campaigns, you know, they could be likely a major gift qualified, you know, candidate for your organization, um, and and also if you’re of organization happens to be, i don’t know politically charged, one way or another, it would be good to know, i suppose you know where your your donor’s life, but also, you know, maybe maybe, uh, let’s let’s say, for example, a non-profit has its its mission somehow in, you know, in arts education, and you find that your prospect has donated maybe teo somebody who’s who? Ah, a candidate or, you know, a current, um, senator, congressman, whatever it is that is also involved in creating some sort of funding for arts, education or arts organizations, you know? It would be good to know that they already have that particular, um, tensions, right, for wanting to give to your type of a cause. So it could have, you know, a number of things to do with donating to non-profits and it’s. Kind of interesting, because many of the elektronik screening tools really build that into the level of data that they provide for you. So all the major screeners bring political donations into the reporting. Well, interesting. Okay. I haven’t seen one of those lately. Now, one of things we don’t want to do is start talking politics while where having lunch with our potential donor. Yeah, it’s probably a good idea not to do that. But again, just this part of you know, when you’re when you’re sitting down doing your your your donor profile in advance of your visit with them and you’re you’re looking at all the various data points that you want to collect because you’re looking for capacity to give but also affinity, right? So in in looking again at that capacity pieces especially, you know, what are they giving politically? You know, this year over, you know, how many years of period of time you want to go back and take a look at at the donor, the political records. So, you know, you can really kind of get an interesting picture to see, you know, even, you know, has somebody given democratic and then republican and then back to democratic so it’s kind of interesting to see too sometimes, you know, are they giving across the board, or is it really very focused? E-giving in their political donations? Okay, that sounds like enough motivation, right? For why this can have value for you. Definitely. Yeah. Okay. Nothing else you want to add there? No, i think you know it’s. Just it’s a good piece of the puzzle to have in your donor’s crow file reports. I include it whenever i’m doing ah donorsearch profile for one of my clients, i always look at at whatever i consigned online in terms of political donations and just really include thie. Just a snapshot of what that political e-giving looks like. All right. Cool piece of the pie. One one thing. One thing to look at, not not to give it or undue weight. Alright, well, your are doi and of their cheap and free. So i’m hoping you’re gonna come up with some, uh, some resource. Is that that we might turn two? Absolutely. Well, really the source of all the data. Even all the other organizations that might be compiling the data. They’re all getting their initial source from the federal election commission. So that website is f e c dot gov and so that’s really the place where you know any other people that are compiling the information or getting it from anyway. So you may as well go straight to to that source and get it directly there yourselves at ftc dot gov, can i just start searching? For people’s names, you can you definitely can. You can look by individual contributor so you can have a little information is just their their their last name, their first and last name? Um, and then, you know, with with more common names, i typically like to look at the more advanced search page, you know, and stead of just looking at the portal that that gives you access to, you know, searching just by name. It’s great to be able to search by state, for example, on dh, so you would want to click on the advanced search tab for sure so that you can focus it down, especially when you have a common name, you know, it’s tony martignetti you’ll probably find him without too much trouble. Oh, yeah, i’m eminently findable doesn’t doesn’t matter. I don’t need ftc dot gov, just just new tony martignetti at the very highest levels and you’ll find it. Ok, well, now if if we know the person owns a company or controls the company or founded a company, should we, i presume also be searching that company name. You know what will happen is part of the data output you will. Get that company name um, so, interestingly enough, when when you are looking at the thie, the list of contributors uh, are you looking at a specific contributor? Let’s say and in this case where you look, you have an individual’s name, you’ve looked them up, and you found their record. You can actually get quite a number of interesting pieces data from that i’ve actually found people’s home addresses because i’ve been able to find them as giving a political donation, and they might be an unlisted person, you know, in the phone book, for example, but if i have a sense that they might be a political donor, i’ll go straight to this database and i’m able to pick up on what a home address would be. Ow goldmine there, you know, right? Yeah. Absolutely, absolutely. So you get their home address, you get their, uh, their employer name and you get there. They’re title, uh, at the company. Oh, outstanding. All right. Well, let’s, let’s, pursue these gold mine. Now i have their home address. Right where you’re the you’re the researcher. Where? Why? What can i do with that now? Well, if i were, you know, at this point, then i would say, all right, well, let’s, get a night now that we know where they live, let’s get a sense of okay, well, what? How much is that property worse? Do they own other properties, secondary homes and so forth elsewhere? And so, you know, again, that’s all part of public records, so you’ll be able to find that information pretty quickly to determine what their home is assessed that what they’re paying in taxes, property taxes? Um, you know, again, and you could do that for their primary and secondary properties that they would own now, we didn’t prep this, but can you share some of the sites that you use or maybe just one hundred for for home of home value and property taxes? Well, every at this point, pretty much all tax assessors, um, are are searchable online, even for free. There are a number of fee based services, however, what i found is that if you just google the name of let’s, say the city you’re looking for, so if you’re googling, you know, i don’t know like where i am, bridgewater in new jersey, you’ll probably be able to find it, um, sometimes is the state. Some of the local papers have a have databases. Public records type databases available like like we have here locally tow us. I usually can access a statewide database of property records. Right that way. Right through. Ah mei mei, central jersey. Dot com it’s called, but it covers the entire state of new jersey. Excellent. Okay, now you mentioned thank you for that. You mentioned secondary home addresses. How would you get that? Does that show up? Ftc dot gov also? Well, if they happen to be linking their political gifts to that address, yes, it would show up there, however, usually for me to find a secondary property. I’m looking i’m most of the time i’m using a database that i’m paying for related to property searches and most people who will have a secondary home. They still have tax bills and so forth, their address on record for that secondary property is still going to be tied to their primary property. So very often, if i know the address of the primary property, i can go into one of my fee based databases that i use and then find out what? Other properties are owned and tied to the primary property. All right, so you have to go feed based, typically to find the secondary property. Yeah, well, unless they happen to be listed, and if they are a listed person, if you have a sense, that or maybe ah, boardmember has said, you know oh, gee, they happen to own, you know, property near a ski resort in colorado on dh if you could do it, you know, a search for them online and find an ad. You know that name in, like, a four one one dot com, you know, phone record or something that might be a lead for you to at least go on. All right, all right. But at least if you get, you’re gonna get the primary from fc dot gov. Yes. Okay. Very often they will build. They’ll disclose their home address there. In some cases, they provide their there, tie it to their company address. But i find very, very often people are using more often than not. They’re using their home address for that political donations. Okay, excellent to know. And thanks for pursuing that aggression with me on on home address. But like i said, that’s gold one drill down into that. Okay, so what else? What else? We’re going to see it ftc dot geever we still there with our searches? Yes, yes. So you know, you you’ll find out how much they’ve given on dh you can actually on that advanced search page. You can actually search by a date range, right? So if you were interested in finding out, i don’t know how much money bill gates gave just over the last two years, for example, you could run such a search from that particular sight and then find out all the political donations he’s made just in a two year period of time. All right, that’s, far back as it goes two years. No, no, it goes back much further than that. But what i’m saying is you can actually focus it down, if you know, sometimes you think all right, well, is it really important to know what somebody did in nineteen, ninety seven? You know, it was like so long ago, but, you know, if you’re only looking for, you know, a little bit more currency, go back two years, five years, you know, whatever. You would consider to be current for your reporting on and you know you could make a decision in your own development office is how far back you’re interested in and collecting political data. Gotcha. Okay, you’re restricting yourself, okay? Yeah, yeah, you could definitely self restrict search. All right. Anything else about ftc? Dot gov? I want i want exhaust this free research. I mean, free. Oh, yeah, there’s actually is actually a lot more to talk about. So one of the interesting things that you can do but should not dio is you can do you know, we’ve talked about proactive ah, prospecting tony in the past where we’ve said, all right, well, how can you go out and mine a database so that you’re coming up with names of new new names of people? Right? That’s, that’s a big thing for non-profits who are the other wealthy people in the community or whatever? Right? So you hand mind the data in such a way to find out, put in a zip code and find out who are all the hyre political donors in that zip code. However, you have to be extremely careful. There are there are rules there’s something called the sale and use restrictions of the data, and they say that they saw the data. Have you ever heard that term before? Yeah, they put bogus ones in that that are like fcc employees. Yeah, exactly, exactly. So they can salt each report with up to ten fictitious names. And so what? What ends up happening then is if you send some sort of a solicitation or commercial mailing toe one of the fictitious, fictitious names the committee is going to know that somebody has illegally used the names of the contributors disclosed on its report. So i would just really caution anybody against using it, um for proactive searching because you really don’t want to get caught in a least, i don’t that’s for sure. I don’t know. I don’t know about your lister, of course were, of course, but this is an ethical group, of course, disparage, and i know you’re not disparaging, okay, let’s. Ah, let’s, go out on a break with that with that caution, stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s, aria finger do something that orc. And naomi levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back to big non-profit ideas for the other ninety five percent. Thank you very much. Dana ostomel maria. So i can use the zip code, search on dh, scroll through and find all my neighbors and see who they give, too. Yeah, yeah, yeah. Absolutely could do that. Okay, now, of course, zip code is going to be that’s pretty broad. I mean, you could easily just do it. Name by name, too. But if you wanted teo okay, there’s there’s, a lot of data there in zip code search. Wow. Yeah. All right, all right. Be careful how you use. Yes, it zits seated seated. You said that they say it’s salted or it’s seated. I always thought it was seated. But in prepping for this show, i noticed that they use they actually go. They have a whole paragraph on assaulting and that was my first time ever seeing it. So i learned something new. Justin prepping for the show. Thank you. Yeah, i think they’re brought thie f p c. I don’t think that i don’t think you have a grammar heated. They salt each report? Yeah, i don’t think they have a grammar. Linguistics on entomology team it at fcc. Which which is you know what? Tony latto set him straight. Ah, uh, yeah, i don’t know. There’s something they’re not well. Let it go. F e c. Okay, um, what else? What else? Sounds like this is rich. Yeah, so so here’s. Something to keep in mind too. There are actually contribution limit, so it could very well be for any given year that somebody would like to have given more, but they have hit a contribution limit legally. So for individuals, for example, um, you and i as an individual, we cannot give more than twenty seven hundred dollars to each candidate. Okay? Yes, our election, right? And then there’s also limits for, like, how much individuals can give to political action committees. Um, and, you know, there’s a whole big breakout. So, you know, you could go in there’s a number of websites that cover even if you just google you know what? The contribution, you know, political contribution limits, you’ll get various charts and so forth on this. But it’s very interesting to think that. Okay, well, you know, they you know, they couldn’t give directly to that candidate more than that amount, so what they do is they end up giving tea, you know, they give to these political action committees they give to, you know, you’ve heard of soft money score so there’s there’s ways, kind of around it and that’s why a lot of this discussion happens about, you know, reforming the way, you know, political donations are going on in the country, but, you know, i didn’t want to, you know, just let everybody know that there are indeed limits as well. Now, maria, no amount that you and i could give. Are you aware of any? I don’t know, maybe there’s shadow places where we can weaken gets info on some of this dark money? Um, well, you know you can you, khun? Definitely, you know, from through the federal election commission also there’s another website called open secrets dot or gyu khun definitely look through, look through some of their reports a cz well, um, yeah, i mean, really, if you just google it, you’ll come up with a number of places where you can get all this data for free, but i think if you know, if you kind of bookmarked for yourselves the website and open secrets some he’d be doing pretty good. Okay, cool. Open secrets. All right. All right. Um, what else am i going to know, too? That non-profits themselves. And, you know, i’m sure most non-profits know this, but they’re actually prohibited from making contributions to federal elections. I think, you know, most of us know that. But since we’re talking about political contributions and this is a show dedicated for non-profits, i thought we should leave. But that out there and we’re going, we’re going to have jean takagi on in the next week or two a couple weeks talking about the limitations on political activity. So all right there we already do that show. We did that show he’s not coming up there. Here. He did it, it’s coming up. Sam says, coming up. Okay, yeah, you know what, it’s a good year to be talking about all this force top of mind for everyone. No, i’m trying to think whether we did it already or it’s coming up, i think we’ve done it. Yeah, we did it. We did it like two months ago or so. Yes. So, jean takagi, you googled you. Go to my site. Twenty martignetti dot com look for jean takagi. All his shows will come out. And yeah, we talked about the limits of of permissible activity and and the grey areas and the tests and all. Yeah, yeah. That’s already been covered for god’s sake. I got to get with it. All right, it’s already done. It’s done making promises that are making promises that already kept was talking about talk about under promising, promising things that i’ve already done. Okay, what else you got? F come on f uc dot gov. Well, you can also, if you were interested in finding out starting with a political candidate’s name or even buy, you know, political committee, you can you can really drill down the data. So so, for example, i’m looking at a page right now for the twenty sixteen presidential campaign finance. And so it has how much money has been raised by all candidates and then they start breaking it down. Democrats, republicans. And then they start naming the individual candidates. Um and so what you can do is from there, you can start drilling down much further. And saying, ok, who’s giving to a particular candidate. And then from there, you can drill down even by state, and a man buys it. Okay, okay, this is all in the advanced search, so we’re still nfcc dot gov, right? We’re still on the f d yes, you look for presidential campaign finance reports and you’ll be able to find exactly, you know, how much is being given by people in your state to a particular candidate. Okay, that could be interesting. All right, now we have just about a minute and a half left. So is there anything we haven’t covered that? Anything else anyplace else? We got to go besides ftc dot gov and an open secrets, you know, there, there are definitely other places. But these are the two that i seem to, you know, they’re the ones that i go to all the time because i know that, especially with the ftc that’s the source of the data that everybody else’s, you know, accumulating anyway. So, you know, i like to keep it simple and just go straight to the source right to the source, okay? Any other restrictions that you’re aware of besides that? One that you cautioned us about on the seated salted, salted sounds like maybe that somebody who’s like a margarita fan or something, so they’re salting they’re they’re salting their rim and they’re writing their narrative for the site of the same time. I don’t know, but salting is not difficult correct arm seeding is the correct term. Anything else that we need to know about restrictions? Well, they do have an exception that they do list here, so that this is kind of interesting, so for some non-profits that i don’t know, maybe could get around this. Um, it says it says specifically here it says that the sale and use restriction does not, however, applied to the use of individual contributor information in newspapers, magazines, books or similar communications, as long as the principal purpose of the communication is not to solicit contributions or to conduct a commercial activity. So if there are non-profits listening, who, you know, do some type of research reporting, you know, if if the primary focus of what your non-profit does is to report news of some sort, then then you can go ahead and pull together thiss individual contributor information again, so long as you’re not using it for the sole purpose of soliciting a contribution, all right, we have to leave it there. Maria simple. The prospect. Find her, you’ll find her at the prospect finder, dot com and at marie, a simple thank you, maria, you’re welcome, great to have you back next week. Bring joy to your donors with marcy hime. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled. Pursuant dot com. Our creative producer was claire meyerhoff. Sam liebowitz is the line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez. On our music is by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Buy-in what’s not to love about non-profit radio tony gets the best guests check this out some death golden this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card, it was like it was phone. This email thing is right and that’s, why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for July 1, 2016: Purpose Driven Branding & GuideStar Platinum

Big Nonprofit Ideas for the Other 95%

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Laura Ferry: Purpose Driven Branding

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, we have a listener of the week kapin coal from the san francisco bay area she’s at non-profit chapin and she tweeted, quote, catching up on last month’s tony martignetti non-profit radio and i here at non-profit meg is listener of the week congrats girl. Well, when you shout out a listener, the weak you become one if you are the first to do it and that’s what shape? And did nobody’s ever done that before? And she used the hashtag non-profit radio, which i am always grateful for. So shape and cole, congratulations are non-profit radio listener of the week and i’m glad you’re with me. I come down with bronco candid i assists if i caught wind of the idea that you missed today’s show purpose driven branding, you need to be deliberate in the partners you select when you venture into co-branding laura ferry helps you package yourself to potential partners, find the right ones and select the relationship that makes the most sense for your objectives. Laura is the founder of goodcompany and guide star platinum even nico guide stars lead on non-profit strategy and evaluation walks you through their new platinum level and how to get there. You’re non-profit probably has a guide star profile already, and if you haven’t contributed to it, it looks bad whichever level your app even we’ll help you out on tony’s. Take two fund-raising fundamentals we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant. Dot com my pleasure to welcome laura ferry to the show. She is the founder of high low laura. Let me give you a formal introduction, please. Founder of goodcompany, a brand citizenship consultancy. She has over fifteen years of marketing strategy and alliance experience. And her clients include partnership for a healthier america, hewlett packard, pbs kids, petsmart charities and national public radio. They’re at goodcompany strategies. Dot com laura faerie. Welcome, paul. Hi. Great to be here, tony. Okay. Oh, hi. You’re ready now? Yeah. Okay. Because we’re on your on. All right. Okay. Um, let’s start at the like there’s. A basic level of you know, co-branding and strategies with partners. And what? What do you feel that non-profits are not? Getting quite right about this field, i think one of the most important things about bringing a non-profit and a corporate culture together in a partnership is to really try to understand each other’s position coming into it. I think one of the biggest challenges is really seeing that other side and trying to bring those two together and integrated effort. So one of the key things for making that happen, mr, really come to the table understanding what your organization brings to the martin our ship on how that aligns with okay, okay, and we’re going to we’re going to get to that because that isn’t you’re right, that’s a very important part. What what do you bring? What? What are the what are the, the potential partners? And most most often, i don’t know that always companies, but most often their companies. What? What are the company’s looking for? The corporate partners are you are usually looking for somebody some organization to align with that has similar values brand values, it’s the corporation has selected a cause that they want there, corporation or brand to be about that is usually the first step toward them identifying a non-profit partner, that fits their goals. Ok, okay. No, please go ahead. Continue. I was going to say, and they also are looking for non-profit partners who have that mindset of plenty together. A sortie xero relationship that benefits both parties. You mentioned, i think the phrase brand value and at the outset, i don’t wantto don’t wantto make universe cerini but we have jargon jail in-kind martin and tony martignetti non-profit radio, but we’re just getting started, so i’ll, you know ah, light sentence. But but and plus, just some of these phrases are unfamiliar to people in non-profits help us understand what brand value what does that mean or whatever? Maybe maybe through examples. What are examples or what does that mean? I think the best way to think about that is the trumpet to use the term brand citizenship and what corporations were trying to dio or how they benefit from working to do things that support social impact. And there it is. But really it’s like putting a halo on a corporate brand and giving it a social profits selves, it helps them engaged at the consumer level in a meaningful way. That address is on an empathetic way what the consumer is is concerned about in the world. So that’s, how causes come together with corporations and corporations create brands that are good citizens in the marketplace? Okay, i can’t like that that halo analogies uh, yeah, cool, alright, i mean, not that they’re not that they’re bad to start and i need a halo, but no, they’re they’re they’re not well, that’s. Why? I’m not sure that sainted i think saint, did you have a nimbus around you? But a halo for halo is for angels, right? And the nimbus is i think, for saints, so so we’re not putting, you know, to point your gear brand in the direction of of giving it a purpose to solve. The social problem is really relevant today because today’s consumer, similar ennio consumer in particular, is looking for corporations to solve business problems in a way that they no longer really necessarily have faith that the government can d’oh that’s where all of this conversation around france being good citizens has emerged hard to imagine a loss of faith in government. Yeah, just can’t conceive of that. All right? How about some examples whether they’re big famous? Ones or or smaller ones, you know, i mean, because our audience is small and midsize non-profit so it doesn’t have to be a, you know, big famous one, but sametz samples before we take our first break in a couple minutes. Yeah, i think what your switch you’re seeing out there is brand associating themselves with causes like, uh, that that emerged from, like starbucks is a great example starbucks has hyre a lot of initiatives that our focus on solving social problems, everything from making sure their employees have college degrees, too. I’m starting a dialogue at the register on talking about it’s, just like race, which howard schultz, john give it, give it, give a try and actually got a lot of flack for it, but he did try to start a conversation around a really relevant special topic on dh now starbucks is also taking its surplus of food supply and donating it at the end of every day. All of those acts are all of those programs that they’ve developed help them put that halo on their bread and have and create that brand feeling about starbucks that day that they care about what the rest of us care about howard schultz is ceo of starbucks. Yes, okay, okay, that’s, a that’s, a good example to go out on, we’re going to take our break, and when we come back you and i’ll keep talking about purpose driven branding, stay with us, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way welcome back to big non-profit ideas for the other ninety five percent. I feel like doing live listener love right now we got it, we got to send the live love to everyone who is throughout the country throughout the world. We know we get listeners from routinely from asia on dh germany, ups and mexico very often. So live listener love, of course, to was in the u s listening friday one p m eastern, but sending that live listener love international as well. You know who you are live listeners podcast pleasantries, that’s where the over ten thousand are listening in the time shift whatever device in time and activity you’re in the midst of while you’re listening i’m glad you’re with us pleasantries to the podcast listeners and the affiliate affections cannot continue without sending the affections to our am and fm listeners throughout the country. Whatever day of the week. Whatever time your station has scheduled us, i am glad you’re with us. I know somewhere, even on weekends, affections to our many am and fm affiliate listeners throughout the country. Okay, laura ferry, thank you for indulging me while i, uh, send live. Listen, love. Podcast pleasantries and affiliate affection is very important to do. Um, okay, well, reassure me, please, and us that this is not on ly for big organizations and international corporations to come together, but we could do this on a small level local level as well, right? Yes, of course she could. And one of them is the most amazing thing is a small business is known for it philantech please. So there you could really approach these partnerships at a local level. They’re small non-profit using the same steps toward really, you know, developing an effective partnership that really helps promote your mission and engage people in that cause while at the same time helping that local business got from those ability for being a good community, citizens and, of course, on the local level, smaller organizations have that advantage. You know, you may be seeing potential partners at events in your community chamber of commerce, which a lot of non-profits belong to, you know, you’re you’re meeting potential partners probably a lot more often than than big scale non-profits like you’re rubbing shoulders with them, you know, often routinely. Okay, so let’s go where you wanted to go. Because this is important. On what? Identifying what it is you bring to the table to help your potential corporate partner maximize that brand value. Look at me being old jargon e l love this it’s great it’s. Great. So i think i like just throw some questions out for your audience to think about that. You know how before you approach a partner, these air the casings to think about how can your non-profit help foster that brand citizenship or bring that brand halo to that corporate partner and fearsome test? Look for ways that that your mission aligns with the cause that that corporation cares about even goes far is being doing a research ahead of time, looking at their corporate website, trying to understand what they may already be doing in the corporate social responsibility area and seeing if you’re a good fit. Okay, now and in terms of that, laura, could we look to see who they may have partnered with in the past? That may be a related mission. Yeah, absolutely. Okay. I don’t want you to go through the list too fast because i may have some questions for you. Okay. Okay. So, uh another really key factor, and developing any partnership is to make sure that you have support across the organization. So once you found and identified that partner, make sure that that they’re all of their resources are also bringing, uh, their resources to the table. So you really want to put in all hands on deck partnership and know that you have, you know, a little support on both sides of the partnership to really have the most effective intact together. Yeah, so is this something that on the non-profit side, the board should be apprised of right? And maybe, i don’t know, maybe even approve. Absolutely. I don’t really know any non-profits who wouldn’t take a big strategic partnership and have the board weigh in on it. So absolutely. Do you want to see these? Once we’ve identified our partner, is there a written agreement between the parties? Yes, there usually is. And and that could be a non disclosure. That could be a contract between the two organizations. But you’re usually sharing brands which are assets that you have to protect legally at those people, uh, are aware of that. So you want to be sure you have an agreement in place that, uh, that legal allows you to share brands and also gives you the option of reviewing and approving how your brand is being used on the other side of the partners? Yes, yes. Excellent. Good. Brand management is really important. Okay. Okay. Uh, all right. Go ahead. What else? Ah, in terms of the value we bring to the corporate partner hey, there’s, this isn’t always the case with all partnerships. That kind of depends on what kind of relationship we’re trying to build. But if you could engage that corporations, employees in your efforts to support whatever the campaign, you’re putting together with corporations or any kind of the program that just lends itself to engaging employees that’s a really great asset to your charity, because that could be, you know, for a small company, hundreds of new brand advocates for you as a non-profit and it can also lead to along a longer term relationship with that corporation because those folks actually become your supporters is part of your campaign. I’m thinking, like, top my heads, our mentor possibilities, but it really could be any could be any volunteer activity, right? That sure. Okay, you have any examining going on? Yes, i do. And one of the really wonderful non-profits i work with this kaboom, which is an organization that builds playgrounds across the country they built over sixteen thousand. So far on that is, uh, a, uh non-profit that typically it’s not there. Only it’s like the only vision for the cause of play, but they typically bring in corporate employees to come actually do those playground, though. So if god carmax, for example, is one of their big sponsors. So if there’s a local playground build near carmax locations, carmax employees actually go out to that site. And participate in the playground built. So it brings a lot of team building. Is it feeling good about the company? He worked for? It’s really? On exciting and meaningful, an authentic way to engage your employees and volunteering and coming together at a company. Excellent. Now this would have would feed what you said earlier about millennials. And if it’s a it’s, a company that has a lot of young employees, they’re they’re looking to blend their their professional life with social change work, right? Yes, absolutely they’re also looking for opportunities to connect socially, so by bringing them together are providing them with access to volunteer opportunities. They have a chance to meet new people and share in an active there that they can feel really good about doing together. So we do the playground build all day, and then we meet for beers after that’s ideal, right? Exactly. Ok, yeah, exactly, ok s o that’s called the the employee engagement so that’s i’m just i’m just i’m just amplifying. It was reiterating what you said but valuable to think through how employees could help your cause and the value that that brings to the to the company. In terms of engagement and company spirit, maybe i mean some company he comes. Some companies even have a requirement right for so many service hours, i guess per year or something like that? Yes. That’s their true. Okay. Excellent. All right. The employee engagement. All right, what else? What else you got? I think one of the things that you need to remember to is that alright, relationships require work. So the best ones really flourished when both parties begin with shared common interest singles and really bring that value together to the table and get really creative about what it is you want to do together. We mentioned a playground, bill that’s. One option. But could you also tie that teo retail promotion? Where, you know, at the register, you ask customers to donate a percentage of their transaction? Tio just to the kaboom cause todo playground and in our local communities, those are great ways not only to engage on the employee’s side, but also at the consumer level. You’re connecting there as well. Okay, you got any other? I love stories. And i some of the feedback i get from listeners to is that they love. Stories to any other, any others examples doesn’t have to be of the volunteer. I think a lot of really interesting things happening with designers who are developing, uh, fashion lines and products to support causes that they care deeply about you may recently have seen tommy hilfiger launched a line with a non-profit called runway of dreams to design an apparel line for learning disabled kids, so they he’s actually created a very stylish line. That’s easy, tio, pick off and get on so that’s one example, lady gaga and elton john just launched a product ah called love bravery at macy’s that is really interesting and showing some real promise for supporting both of their independent foundations. Um, there’s also social enterprises emerging everywhere, which typically a lost non-profit partnership uh, brands like tom’s where buy one give one are now partnering with coffee companies and a whole range of ah causes that are out there in the field helping in developing countries. Ah, gymboree and kapin kaboom is another example of a baboon partnership that i’m really excited about is cook doing parted with gymboree than on and gymboree launched a line of play where it last year called hop and roll and a percentage of of all of the apparel line that was sold to supporting kaboom cause, uh, employees and all the stores competed on the one who the store who raised the most funding for, um for by selling product to consumers actually won a local playground bills. So it was really well integrated program that involved engaging both employees and consumers, and we’ll do good campaign. Excellent. So so what? The higher level, this this clearly even product development is possible. You you’ve given a couple examples of where special products were developed. Okay now, again, small and midsize non-profits out. They may not get that far, but there still is. They’re still great potential for doing this on on a smaller scale. Sure. And, you know, there are local non-profits that further causes that are being supported by local business all the time. Alex’s lemonade stands are happening everywhere. So there are local restaurant night where percentage of that night sales that stone into a local cause. Uh, so those airways to engage through retail, whether they be restaurants or, you know, apparel stores, local grocery to support the cause is that that local communities? Yes. Excellent car washers. I mean, we know whatever whatever is in your community on dh. Yeah, i think you’ve just touched on the point that if there’s already some relationship between you, you know, maybe they’re just giving twenty five hundred dollars to your and you will run, walk or something like that or, you know, they’re sponsoring you in some other way. Maybe, you know, leveraging that existing relationship and approaching the company about going deeper. Yes. That’s that’s a great way to think about it. In fact, i’ll go out on a limb here and say, i think there have been in charity work happening at the local level, two small non-profits and local businesses for a really long time and corporate brands that are now just catching on to engaging at the local level through store retail stores in campaign. So i do. I do agree with you. I think a lot of really exciting things can happen at the local level. And you can actually work that backwards. Now. Goto the corporate side too. Support your non-profit on a national basis. Yeah. Cool. Now, if laura, if we want to get this started? I mean, isat do we need to go in with fancy, you know, a fancy presentation the first time? Or is it really just a conversation the first time to sort of explore? I think it’s important to go in there, having done your research and really understanding who that company is and what they care about most and what they’re trying to achieve by participating in a collaboration with a non-profit on dh and if you can show that where you’ve connected the dots before you go in there and tell that story in that meeting, how you deliver it is is not as important as the story you tell. So, you know, i like to have power point that some people are better it just articulating, um, you know, the connections that they’re saying and they’re there, what they see is a value and bringing these two organizations together verbally so there’s really no magic answer. It surely just depends on what you’re comfortable with. All right? Long story. Good. All right. Um, i took a little off track and mohr mohr for ah, showing value to the potential corporate partner. What those questions to think through i think you want to, uh, talk through what kind of first take a look at your organization and what you khun gray in terms of marketing resources to support a campaign that could be anything from interesting promotions and campaigns that you go that you have going on or have plans for and how that company can integrate into that. That planning, uh, if you have basic marketing tools in place and you’ll reach a lot of people, tell that corporation all about it because that’s that’s an audience that’s really going toe the thrill that corporation is supporting because they care about that would include your social media. Your newsletter, your website, just really what ways can you give visibility to the partnership from a marketing and communications standpoint? And one of those numbers look like they’re lower numbers and they’re not going to blow a big corporation away. That’s okay, just talk about the resources that you do have and on the investment that you’re willing to make, too, to share that corporations part of the partnership to your stakeholders in your community and, you know, are there ways to connect employees like we talked about? Really? Looking at all the way around the scope of possibility for bringing the organization’s together. And i think that’s that’s really what you want to have in your story and your pitch, too a corporate partner for a small business, you can use the same principles that yeah, absolutely you yeah, and and you want to go in confidently because you you do have the you do have assets, you know, you mentioned, like, all the social media properties and and your own brand value and your dedicated volunteers, you know, you do have networks and assets that you, khun bring to the relationship. You want to be confident about this. This is not a humble ask, right? Okay, i guess you agree. Okay, ok, cool. We have just like a minute and a half left. What? What? What have we not talked about or what do you wish? I’d asked that i haven’t. Please one of the most marks, most remarkable statistics that i’ve seen that i’m trying to build on right now. And i’m heading tto licensing expo next week in las vegas to talkto companies about working with my non-profit clients no license their brands to consumer. Product program, because i think there is an opportunity, tio cell cause branded products, uh, not all of them fit, but quite a few of them do, and and i’d like to see that development and really that’s, based on some cohen research that came out that says that eighty seven percent of consumers latto products associated with the cause over the left twelve months that’s, a khan twenty fifteen research data points that is a really strong one, so it is an opportunity, i think, to make a connection at retail. So how can you develop more product, not just promotions, but products that actually can activate? I thought about your mission in people’s homes and in their daily lives through product, we have to leave it there. Thank you very much, laura. Thank you, thank you, laura faerie, founder of goodcompany. There goodcompany strategies. Dot com. Guidestar platinum with even nico is coming up first. Pursuant velocity is one of their online tools. Why do you need it? You don’t, you could keep on managing your fund-raising the same way you do now and keep on expecting different results, and you will prove yourself insane. Or i suggest you can keep your fundraisers on target by prioritizing activities, measuring their time against goal, making smart decisions about what to do each day and each week, and following up on time with donors and potential donors, tracking milestones with potential donors. And, of course, all the tools and the dashboard that go along with that all in velocity. It was created to help pursuant fund-raising consultants manage their client campaigns, but now you get the pro tools to manage your own campaigns, and that doesn’t matter whether you have one fundraiser or you have a team or you’re an executive director doing your fund-raising you need management tools too keep you on track and all these other things. I was just talking about velocity. It helps you raise more money, you’ll find it at pursuant dot com. Now, tony’s, take two fund-raising fundamentals. Have you checked it? Out it is my alter ego. The other podcast i do. I produce it for the chronicle of philanthropy and it’s. Very different. Different format length. Um where? It’s only ten minutes. Ten to twelve minutes. And it’s once a month. Not a weekly it’s on the chronicle of philanthropy website philanthropy. Dot com it’s. Not at tony martignetti dot com. Did i mention my side is tony martignetti dot com telefund dot com and it is devoted to fund-raising that’s, that’s all we talk about now that that’s pretty wide topic, but we don’t get into the stuff that is legal. Andi even, you know, social media, you know, started tangential prospect research getting old, tangential. So it’s devoted to fund-raising. But we talked about events, grants planned e-giving major annual, um, crowd funding. Those are just some of the ones that come occur to me off the top of my head anyway. Fund-raising fundamentals quick burst. Once a month, you’ll find info at twenty martignetti dot com there is info there on dh fund-raising fundamentals is also on itunes. As is this show that’s tony’s take two. My pleasure to welcome even nico to the show as guide. Stars lead on non-profit strategy and evaluation issues. Even nico helps non-profits share their full story, using the guide star profile and to use the information to make better decisions. She has over twelve years of experience in strategic planning and evaluation in the social sector. Having worked at fsg social impact advisors and mckinsey and company, she has a phd in physics from oxford university. Dr niko, welcome to non-profit radio it’s. A pleasure to have you. I have to ask you right off with this phd in physics. Does this non-profit inertia trouble you? Well, i probably have a better understanding of non-profit inertia, maybe that anyone else having having a degree in physics and, you know, learning about inertia and all the forces that actor in the world so i often him, you know, both and used and delighted when i hear some of those words from science trickling into into the social sector as well. Well, i’m going to challenge that. You may know the most about it. I i studied up and i learned that for a mass point. The moment of inertia is just the mass times, mass times the square of the perpendicular distance to the rotation access i equals m r squared, of course, and that point mass relationship becomes the basis for all other moments of inertia. Since any object can be built up from a collection of point masses, how do you feel about that? I think that just proves that these days, if you have the google and wikipedia and access to all of the sources, then maybe you don’t. Maybe you don’t need to study quite a quite as much. How dare you? How dare you suggest that? Where do you come off? Well i just introduced you. We never even got started yet. All right. Um really? I mean, honestly, okay. Guidestar, guidestar, dot or ge? They have ah, niu platinum, the new platinum club, the platinum level tell us, just give us an overview about this before we go into detail. Yeah, now absolutely so it’s funny. So i’m you know, relatively new to guide star i’ve been with rose for about six months, but i feel like that gives me kind of a unique view on what we’re doing and some of the new things that we’re doing and what’s most exciting. And i would say one of the most exciting things that we’ve done, you know, really for a long time is to have to have released problems. So platinum is so we recognize non-profits for sharing information through guide star and it’s, not just sharing it with us, but it’s sharing it with a lot of other stakeholders, including donors thunders, you know, other non-profits and audiences, and we recognize that non-profits with what we what we call a seal of transparency so that’s, really and platinum is our highest and knew it seal of transparency and a recognition of the kind of really interesting and much more meaningful data that non-profits can share with others. All right, cool. Now, uh, let’s, let’s, give some background, tio, guidestar and and its value. What kind of stats do you have on this guidestar dot org’s thatyou khun boast about in a number of unique users each month? I mean, come on, you know, you have this, you know how many? How many people? How many people in america are you to me, but being sort of like a cross between, obviously we are non-profit ourselves a social sector organization, but also in company, because we do run guys start that or that we, you know, we do well, we deal a lot with digital data. So yes, there are a lot of numbers out there that sounds very impressive. And i would say one of the things that really drew me to guide stars is just a scale of reach that we have. So a few of those numbers of guy estrada or ge gets about seven million visitors per year. And this this is a cross section of both, you know, donors who might be coming to us advisors. Who are working with foundations and advising them on the strategies and the partners that they have, as well as non-profits who come to us directly to either, you know, look for their own information in some cases, and of course, to look at their peers. So seven million visitors, i would say that we have also, you know, one thing that we that i didn’t know about before guys start before coming here is that when you participate without your data doesn’t just stay on guidestar dot org’s, you know, as great as that is, it actually flows to a lot of other places in the sector, so we have over one hundred ninety, partner kind of websites, platforms who who used this data and they sit with their audiences who again tend to be donors or, you know, for crowd funding for point of sale giving for donor advised funds. E-giving so, you know, through that kind of network of one hundred ninety partners, we we you know, millions, not just seven, but, you know, tens to hundreds of billions but could could even be more than i equals m r squared could be could be i don’t know how that applies to anything but is completely irrelevant. But now every organization that file’s in nine ninety is already on guide star, right? Yes. Okay, i know you want to make this point even more emphatically than i did for are over ten thousand listeners throughout small and midsize non-profits you’re already there. Yeah, i think this is this can’t be over kind of emphasized, so a lot of people might think that it’s kind of like linkedin where you have to go and create a profile. The fact is, if you do file a form with the irs, but you are already on guidestar, and so really, the thing to do is to kind of google yourself, sees your guy’s profile, comes up or come to guys start at borg and sort of google yours up with us. Search for yourself and see what’s there because i’m finding that a lot of non-profits especially your, you know, fantastic audience, maybe a sort of smaller to ms sidle midsize organizations doesn’t know that they’re already on their and maybe their profile is looking a little sad. Yeah, what would they have if they’ve contributed nothing? Well, they might. Have their basic nine, ninety form as a button, and otherwise, you know not much off perhaps a few of the fields from the nine, ninety that’s named their ceo, but not much else. Okay, now, tio, you said to move up to the platinum or two moved a level you recognize non-profits for their contributions, and you have different levels. Bronze, silver, gold and platinum. And now, okay, why don’t we? Well, what comes before bronze, like, if you’ve contributed nothing, is that the aluminum foil it’s, like a sheet of paper? No. Well, try to stick. I mean, okay, your degrees, physical physics, not chemistry, but try to stick with the pattern. It’s all there, all medals. Let go that’s! Better than aluminum foil. Yes, lead, pb. Okay, so i know all about science and chemistry. Pb lead. Yes, lead that’s a better one than aluminum foil even. Okay, so if we have nothing, my organization has not contributed anything to the guidestar dot or ge. How do i get to the bronze? No, no. That’s a great question. So, i mean, the first thing to do is to actually claim your profile. I love that works claim, you know, it’s sort of obviously connotation, some level of ownership, but we have got to start obviously can’t just let anyone modify any organizations profilers needs to someone who represents that organization needs to, you know, come to us and say, hey, i’d like to you know, i’d like to be in charge of the content on my profile, and so all you have to do is come to you guys, start that orc and there’s a nice button up, you know, a field up top that says update your profile that takes you through some of the instructions. But the first step is going to be to, you know, tell us that you want to claim your profile. By coming to our website, then we will do a little bit of due diligence to make sure that we verify that you can, in fact, modify the organization. You want to represent your weinger bonem fundez just that your bona fide? Yeah. Okay. And then after that, your kind ofyou have access two as a set of tools that let you contribute the information. All right, all right. So that’s bronze and and how do we move up? Yeah, so broad. I mean, one thing i’ll say about bronze bronze are is kind of the basics, right? Unless you climb the podium. You know, the olympics coming up later this summer, it gets you on the podium, right? It sort of means that you you could be found as an organization that is a legitimate organization working in the social sector. All right. And more than just your more than just your nine, ninety, is there? Yeah. So, it’s, just, you know, you can say kind of what your programs are. You can obviously a little bit more about who your leaders are. And frankly, you can also make sure that your correct address appears with your organization. Like you wouldn’t believe, but i know a lot of us move around, and this could be a problem even having the right address, foreign organizations that, you know, step one, you’re on the podium with ron, get over is basically contributing some your actual audited financials or some equivalent. So the nine, ninety, you know, we love we know it, we love it, but it’s a little bit dated and it’s not the same audited financials. So if you if you want to get the silver, you can contribute some additional information about your financials and that just increases trust in your organization. All right, wait, wait even let me stop you doesn’t have to be an audited financial statement cause a lot of small organizations don’t don’t have to do that and don’t do it it’s very expensive, right? So i would say one passes the auditors statement, the other passes the tool basically give you some of the fields that we need that kind of give us a little bit of the equivalent, even if it’s not audited. Okay, i don’t see how you’re very egalitarian there, all right? All right. Gold, gold wolber gold is basically helping tell your story, right? You’re not just your financials, you’re not just your tax form, you’re not even just your address. It’s really about describing what you’re trying to do and what strategy is you’re using to get there? So is allowing you to tell your story in your own words, so more narrative in the gold, more free form, okay? And the pinnacle blast them? Yes, xena, zenith of guidestar presence. I don’t know where they were going to go, you know, diamond emerald next or what? I know well, you have to go like like, you know, it is kopperman basically says, you know it, if gold is the town halls and platinum is a little bit the show, right show it. And so what we’re what we’re looking for there is for organizations to tell us about some of the measures that they use to track their progress in results. So it’s, it’s, more quantitative, you know, give us the measures, but i would say it’s still very inviting for organizations of any size, okay? Because we basically were not dictating to you what you should measure, we’re just asking what you already do and what you care about and what you talk with your board about already in terms of outcomes and impact, is that a is that where you’re going with this? Well, i think we’re starting a basic, even just the outputs, right, sort of what activities, how many people are you’re serving? You know, if you if you have, if you have compelling information about what happens to those people that, you know, you might think of those mora’s out out outcomes, then we are definitely want to know that as well. Okay, i understand. All right, we’re gonna take a break, and, well, professor niko and i have plenty more time left. Teo, go through the rigours of equal m r squared, and so please stay with us, and we’ll keep talking about guide star, platinum and guidestar generally. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked. And naomi levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Eva, i elevated you. I called you professor nico. I should’ve just said dr niko. Doctor, have you ever been a bit? Have you have been a professor of physics? You have not right. Okay, i did not recall that in your in your bio, but i want to be sure. So it’s just it’s. Just it’s. Just dr nico. Not not, professor. Um, okay, so no. So after platinum, i don’t know. The best thing i was thinking of was like, you’re gonna have to go, like american express black, but of course, that’s not a metal. So i don’t know where you’re going, but clearly you need you’re going to need more because you’re gonna have a lot of organizations in platinum in a few years and then you’re going to want to distinguish even higher than that. So i hope there’s planning for the expansion in the future, the up on the upside. Well, it sounds like you have some good, great ideas, tony. And if your listeners teo all years yeah, i was thinking, do we go gems? Do we go planet? Do we go colors? Planets is a good one. Oh, yeah, we just found another twelve hundred forty seven planets? I think so. Planet says you’ve got a lot of potential upside potential with planets. That’s a good one. Um okay, so we understand what these levels air about and let’s see what’s so wanted it was anything more you want. Talk about the terms of the of the platforms of the ladder or whatever metaphor you use, teo, describe these different levels. Anything more you want to say about that? I think i think we’re pretty good, although i just want to say that i think what’s really interesting is that it’s already? So we have about over six hundred organizations currently who have gotten to platinum and what’s nice. Is that it’s? Not just some of the big guys? Of course we do have those represented, but it is actually organizations just like ones that are hopefully listening. So i just pulled out a profile here for a little organization called the adult life training incorporated it’s out of fort wayne, indiana. It’s got, you know, an income revenue of, uh, a few thousand dollars on dh what’s. Fascinating is, you know, obviously i can read a lot about their mission. They’re trying to help hyre they’re trying to help people gain employment, but when you go to that platinum results, you see, you know, you see some really fascinating things, like they say here the number of clients that we served, it happens to be thirty eight and twenty fifteen, so now you know, something, they they’ve touched, you know, the lives of almost forty, people hyre here are how many certificates have been earned by those people in terms of further training, the one hundred fifty four and then here’s the numbers of here’s, the number of hours of training that has been delivered and it’s almost six thousand hours of training. And, you know, i’m just saying that i think this kind of information is extremely valuable for other non-profits to see and understand and for donors and thunder to see and understand that’s an excellent example. Thank you. Even what’s the name of the organization again. Shout them out again. It’s called adult life training think and it’s out of fort wayne, indiana. Excellent. Excellent. All right. I hope adult life training is listening, but okay, so that’s a great example of a very small organization. Thirty eight. People served in a year, but hyper local and they’re ah, they’re in the platinum club, you’re in the club, all right? All right. Um, what kind of feedback do you get from donors of potential donors? The individuals using guide star, you know, share some of those hopefully positive stories? I’m sure they are. Well, what kind of stuff do you hear? Oh, i think, you know, donors really these days are increasingly coming online toe look for information about non-profits and i’m sure we all talked about a lot about millennials, but we all know the trends there that increasingly people look for information and people are curious about not only, you know, they do care about some of the financials they do, but they really want to know what? What are some of the results? What does the work look like? They want to see some of the pictures, um, of people being health, and they want to understand the scope of work that a non-profit might be doing. And so we just see a lot of interest in this in this kind of information from donors and hence the new platinum level because that gets to what you’re describing people are seeking. How about from non-profits do you? You get it anecdotes from organisations that are grateful that you’re there because you enabled ah ah! Gift. Absolutely so way enabled give through our through our platform there sort of donate now buttons on our platform, and obviously, as i mentioned, we enable a lot of a lot of non-profits come to us actually, because they are trying to participate in the amazon smile program that’s sort of millions of dollars are moving through the program where someone could buy a book and give to their favorite non-profit at the same time, we actually provide the back end to that information, and so they want to be featured on there, and they come to us sense of mr info and his current with amazon and its current with all those one hundred ninety other websites. So, you know, we definitely see non-profits just being thankful that we save them time and we increase their exposure to all of those different audiences, and they don’t have to maintain a separate profile with all of those different order, which for small non-profit would be a humongous a little more about these hundred ninety partners you have what are some other examples of types of organisations or companies that are using guide stars, expertise and and gathered information? Yeah, great. Great it’s. The second one. Oh boy, thank you. Two in two in thirty minutes. That’s. Great. Thanks. So so one one great example. So all of the major donor advised funds of national donor advised funds that that facilitate e-giving for donors are using guide stars data. So obviously, fidelity, schwab, those those kinds of funds we also, as i mentioned, obviously participate in a lot of that kind of point of sale giving programs. Amazon probably being the biggest one. And then the third sort of the third kind of group of people are, you know, there’s, a lot of crowd sourcing crowd funding web sites out there, you know, global e-giving give well, grassroots or great there’s a lot of sort of crowd funding websites that also are looking for non-profits teo, you know, to be features there, and we provide that information as well. Excellent. Those are some very big names. Cool. All right. We just have about two minutes or so left. Eva and i want to touch on the overhead myth. The the idea that the best way to evaluate a charity is tow no one number. And that is how much of its revenue does it spend on, quote overhead that this bad this bad moniker for all non program expenses. What is guidestar doing to help defeat this myth? We’ve been very active on this because we we think that judging a non-profit by their overhead ratio is just, you know, playing wrong. It’s it’s sort of like judging a business by their cost, without understanding that returned that they might be generating. So what i think it’s wrong to we’ve been active in campaigning and always had sort of a letter to donors, a letter to thunder’s about the overhead miss and how they should be paying more attention to how they think about, you know, how they compensate non-profits for the work, the true cost of the program and briefly overhead is people its executive directors, it it if they are the people also doing the work and being out there in the world promoting the work. So, you know, that that’s been a part of the campaign, the other thing i would say, just a link back to our problem conversation is, you know, so far, we said two donors, please don’t look at the financial ratio, right, it’s sort of like telling people, please don’t think about the pink elephants what’s the first thing you think about, you know, the pink elephants, so i wouldn’t feel like wave tell people not to look at that as the sole measure of success, but we haven’t had a lot to offer. Instead, i feel like we’ve gotten more. We’re going to get their offering them something else compelling to think about it. Look at all right? We have to leave it there. Eva listeners can look back to that show that i had on had with the jacob harold, the ceo of of guide star and the other two signers to the overhead myth letter about two years ago. October was that october. I think twenty thirteen maybe was almost three years ago even thank you very much. Thank you. You’re very welcome. Thank you. Even ico representing, of course, guidestar dot or ge next week, maria simple returns with political giving. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled pursuant dot com creative producer is claire meyerhoff. Sam liebowitz is the line. Producer gavin doll is our am and fm outreach director. Shows social media is by susan chavez. On our music is by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff, sort of dane toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for June 24, 2016: How We Got Here & New Overtime Rules

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host our listener of the week is aubrey burghdoff, our she’s executive director of the california symphony, she tweeted, i love this episode! I listened a second time and took notes. She was talking about the march twenty fifth show this year on lead and matching gif ts and corporate matching gift she’s at aubrey. Why? Why that’s aubrey with two extra wise on the end thank you very much for loving non-profit radio aubrey, congratulations on being our listener of the week oh, i’m glad you’re with me i grow a gibbous if you backed me into the idea that you missed today’s show how we got here features of today’s charitable community emerged from clear points in history how did women come to outnumber men in the sector? Why is the northeast dominant? Dr robert penna returns to reveal the formation of our modern charity complex. His book is the non-profit outcomes, toolbox and new overtime rules. The u s department of labor has issued new rules for classifying which employees are eligible for overtime they’re effective. December first so you need to know what’s up, who’s got your back. Jean takagi are legal contributor and managing attorney of the non-profit and exempt organizations law group neo on tony’s take two fund-raising fundamentals round up. We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com my pleasure to welcome dr robert penna back to the studio he’s, author of the book the non-profit outcomes toolbox first brought him to the non-profit radio studio in september two thousand eleven he’s been a consultant to charity navigator and has presented in canada, africa, the middle east, europe and australia. Nothing in the antarctic and oh, i see he grew up in the bronx, lives in wilmington, north carolina, and knows more about dc comics characters than an adult should admit you’ll find robert penna at outcomes toolbox. Dot com bob, welcome back to the show. Thank you for having me. It’s a pleasure. Pleasure. Thank you for hustle on your way to the studio today. The train was late. I understand, but you’re you’re not you’re not. You saved it non-profit outcomes. Toolbox. Last time you were here was five. Years ago, how’s the, uh, how’s the book doing it. Just come out when it’s been phenomenal. Yeah, it was that just released two thousand eleven. It was released in two thousand. Okay? Yes, it was sixty days before i was here. It’s it’s got me all over the world. The response has been incredible. Not antarctica, but not an article. I think the the penguins and the puffins and particular interest serious in the performance. But the good news is that word has been spreading that there’s nothing else like it out there for non-profits they want to learn howto tio be performance based on dh really start working on outcomes. And it’s got me all around the world. Places i never, ever thought i’d get to see. Saudi arabia and nairobi australia’s been phenomenal. Outstanding. So international organizations are interested in outcomes measurement as well out the united states actually is the leading non-profit sector in the world. Everybody hopes to see what we’re doing. Eso when non-profits started looking outcomes here non-profits in other parts of the world started looking as well. And so i got invitations and there i was. Excellent. Love it. Okay, i’m glad. He’s doing well, i’m i’m i’m even happier than you are. Not literally. The checks are pouring in. Finally, the first one. All right, the first one takes five years. Depends on how big your euro your advances. Jeff, work off the eye. I see. All right, but i finally did. Okay, i don’t want to get details about your personal finance is all right. Just get a a short subject. You know, we have to film. Remember, you have to be together twenty five minutes to fill twenty. We’re going to because we’re going to talk about the history of the charitable sector, which is a part of a new book, part of a new book that you’re working so and so exposes to what the new book is not out yet. Yeah, what’s that going to be about the new book is basically a donor’s guide. It really is basically what you should know about the sector every year we individual americans give billions of dollars. Last year was two hundred seventy eight billion dollars from us, and most of us know nothing about the sector. And so i am, depending upon the metaphor you choose, i’m either. Lifting the curtain or lifting the fig leaf and we all know what usually has been so all right. Ah, fig leaf, i, for that matter for all right. Okay, so when is that? You have a big fat advance that you’re working on now? Yeah, yeah, i’m working on a big fed events. I really can’t tell you because the book is i’m trying to do very, very thorough job. There’s an awful lot that we’re going to talk about today is just some of it today, when we talk about the history part, right, this is not it’s, not a history. Mode is not understanding. This is one chapter isn’t right, you know, one piece. Okay, so all right. So let’s, uh, still into it. Okay, let’s, go back, tio, old england. Oh thing. Which is where our charitable sector started with with queen elizabeth the first what was going on under her fig leaf? Oh, don’t do that to me! Latto charity, as we think of it, was, was vastly different back then. It was it was virtually all individual. But it was not really designed to help the poor. The old christian idea was that by the act of being charitable, the person who was being charitable got some sort of divine grace e-giving charity had nothing to do with ameliorating poverty or helping the poor. It was i’m doing this so i will get good graces. Most of the poor laws had to do with trying to corral and chase the poor from place to place to place. But they were also the divergence of opinion as to really what was charity. And so what elizabeth did was she did a there was an actor. Royal acted in sixty no one. The the charitable uses act and what she did in one fell swoop was she secularized charity. Because in addition to the usual type things poor, the needy, the infirm, the agent she now included as perfectly valid charitable uses things like building roads, building bridges, building causeways, supporting the troops. If you donated money to to to raising an army that was considered charity, the things that you might consider to be almost social engineering a fund for the marriage of poor maiden’s. Because in those days you needed a dowry. If you had no dari your chance of being married, we’re even lower. So this was a fund for the dowry of a poor maiden so they could get married. There was ah, charity was seen to be also thie encouragement and support of young learning artisans and artists and things of this nature. So what she did at that point was expand the concept of charity beyond the usual idea of helping an individual or helping individuals, and more towards what you and i would consider efforts of public benefit public good. And that strain has never left us. Okay. And also similar mints of social engineering. Yes. Helping see the women get married? Yes. You said you said moving the poor around moving the paralysis is moving the poor round. That is the poor laws we don’t talk about. That was that was not very nice. That was not there was rather know thiss was. This was in terms of helping young artisans helping argast supporting them, supporting young young academics. All of these. Were included in the list had never been thought of his charity before they’re they’re after yes, okay, as part of explains, it can just finish white today you can have the opera, you can have a bird sanctuary and you could have a battered women’s shelter all considered charities because going back to elizabeth, all of these sexual things became part of chuck, and now we have just a minute before break, we brought this concept over with us. Well, the puritans i shared i’m in italian, so i didn’t bring it over. We brought something else over, but, um, puritans brought these concepts with them. Yes, it is, yes, but they also brought some. They also had some very, very important individual ideas of their own. I’m not quite sure if you’re trying to go into it right now, but i could go over just over the top number one. It was every person’s responsibility to take care of his neighbor. That was your duty to god, and that was your duty to the king arika secondly, very, very important thing, the puritans, unlike anyone else who came to north america, had the sense that they could use the law to enforce changes in attitude and behavior so if we’re talking about moral standards and we’re not talking about that shot, not till we’re talking about ideas towards social behavior, their idea of a city on the hill, their idea of the new jerusalem, they were going to create a better society, and if you wanted to live there, you had a full flowing line one hundred percent we always see these pictures of them wearing dark clothes that said, all of this was enforced by law, we can get back to it after the broker. All right, well, we’re going to move on from the puritans, actually, because i want to start talking about some of our features of charity today we only have twenty five minutes and, uh, okay, so we’re going to look a tw. What? What characterizes charity today and how that how we got here? That’s what it’s all about let’s, stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Oppcoll welcome back to big non-profit ideas for the other ninety five percent. This is our two hundred ninety fifth show. The three hundredth show is coming up on july twenty ninth. That’s the sixth anniversary of non-profit radio july twenty ninth. Very special show for you with us. Okay, bob. So the so i want to look at some features of charity’s today. Like on this has relationship to the puritans the northeast. So is sort of the first explain. How is it that way characterized the northeast as being dominant in charity philanthropy? It’s, not the northeast is nominated ways going culture is what you have to go again. I hate to do this. You have to go back to pilgrim’s idea of creating a better society. The pilgrim’s. This was their fat. One of the founding ideas you and i chatted briefly before about the split between charity and philanthropy. Weight of these two split well, one of the things that happen is that when philanthropy started developing that that protestant strain of creating a better society informed what they were doing and that has never changed. Most people would think would agree today that in terms of its humanistic goals in terms of the kinds of things that embraces that, more or less, the non-profit sector truly has sort of a liberal caste or a liberal bent by no means to be political. But in terms of things that it embraces. Those all go back to creating that better society that started with the pilgrims and through the eighteen hundreds through the organized benevolence that they spread, this stuff was not down south dahna south at a totally different kind of culture. This all came from the north east. When you look at the non profit sector today you’re looking at the direct descendants of the of the organized beneficence off the northeast going back to the eighteen hundreds. Okay, and today we see that way see just concentrations of charities in the northeast. But you but you always did a cz early as eighteen. Twenty. There were over two thousand of these voluntary associations in doing a little, vastly outstripping the numbers. Any places? Yeah, americans have a have a penchant for tokyo breeding association doesn’t talk to us. You have a quote in the chapter from the total talks about that and he says anyplace. In in europe, will you see a great man at the head of some endeavor, or in france, the government in the united states? You will find an association and that the world that in eighteen thirty? Yeah, and the association’s became associations are non-profit non-profit we’ll talk about how we got there, through laws and recognition and etcetera. Okay, all right, what about women will be very interesting sixty percent of the employees in non-profits air women do i have that rough? If you pray it’s probably more than that, and several women, when they’re friends of mine, would point out that ah, shameful number of directors are actually women, particularly with not latto yeah, with larger number i mean that’s. The staffs are overwhelming when i when i speak in front of groups of very often, there’ll be a hundred people in the room and they’ll be like four males. Honestly, that’s normal where this start this actually was in the early decades of the eighteen, eighteen, twenty just again thinking about this society due to the social mores of the day, women were not allowed to do it in twenty there weren’t even voting well, they weren’t voting they weren’t working. Certainly the middle class and upper class when we’re not working, however, this was a victorian era that had this notion that women were more sensitive, that women had a more perceiving i was also something very, very important going on male world. And that was the beginning of what we call today. Contract theory. It changed. Changed working relationships. I created the world we think of in terms of dickens. What means? Contract theory. Contract theory was its. We write it down. I owe you nothing past what’s in the contract. And if i fire you, i don’t owe you anything. It changed working relationships throughout europe and it hit the united states, the northeast, particularly the east coast. Particularly in the very late seventeen hundreds. Early eighteen hundreds it began to change the relationships amongst people amongst neighbors amongst the merchants and the people with whom we do business. Life got very, very sharp, hard angled and different. Almost a cruel is supposed to have had been women. Women started to see in ways that men refused to recognise the downside off of this, you know, hyper capitalism on the crass commercial world every other evan who was close to them. But this was not. They started pushing for a cz earliest seventeen. Ninety five women were behind the idea of pushing for penal reform. I had a list here i think i could have looked at but every they were against war, they were getting against press gangs. They were against dueling there against inebriation. They were against the abandonment of children. One thing that was a big issue throughout the eighteen hundreds was women being, shall we say, would seduced and abandoned. There were numerous groups, but if you look back as early seventeen, ninety five was the first formal women’s association for social betterment. Again, i have the name somewhere. My notes here. Wait, we don’t even know so we don’t need the name. But the point is it goes back to seventeen, ninety five. Yeah. And by the early decades of the eighteen hundred eighteen ten, eighteen twenties, this movement was almost entirely driven by women of the association’s thes associate these associations that were geared toward social betterment. Now yes, there were associations. There were associations of fishermen there with grange, as they were. Those were not female dominated. But those warm or those worm or industry related those one male dominated because they had to do with the trades. Okay, trades right? Because the men were but doing use the work this think about abila first of abolition. Where was the capital of abila? Abolition? It was boston. It certainly wasn’t down south. And yes, there was a gentleman whose name escapes me. Who ran the paper. But most of his field troops. The shock troops were women. Abolition, suffrage, suffrage, temperature tendered. Yes. Take carrie nation. Yeah. Thes wall women driven and there’s. Many, many, many more. Particularly when it gets around the, uh, child welfare and abandoned women. Orphans, widows. Ah, help the prisoners. All right. Reform price. You mentioned a prostitute. Refund forms pressure not only help for prisoners, but penal reform, penal reform. They recognized the cruelty of the institution. Well, actually, you know, they thought the institutions are better than what preceded it, which included the pillory that stock in public whipping and branding. And so they thought the penitentiary is we’re better than that. And so they were pushing initially for jails rather than bilich stop whipping and brand. Okay, that should have his peanut that’s that is penal reform is compared to what had been okay. Yes, all right, i thought so. They didn’t. They didn’t move out of the prison system or no, they were trying to prove that they were trying to get to a person to person comes whipping, etcetera, whipping, branding, and all right, so it’s ours and feathers. So there was so it really emanated from the with women recognizing the softer side of of life actually know. And there were a diversion and performing over contract the capital prize, the emergent males perception that they had a softer side. They were very shrewd. They knew what they were doing. It was this was not they were soft, and they had these these flowery ideas that just happened to work. They knew exactly what they were doing. But the thing was that the male population stepped aside because it deferred to what it saw. Women’s keener insights in other words, they weren’t playing, that they might have been playing the gender card. But they did very, very, very intelligently. They got what they want. They had their male allies when it came to having people write checks deeply. Clinton for mayor of new york. He was the mayor of new york and the head of one of the biggest societies of social improvement societies in the city at the same time. But it was all being run by these with women, sisters and daughters of the ruling male elite and let’s. See, what they did was they used the ruling male lead to get money for the rest of the men had it? Yeah. Okay. See, i think that’s cool. I get hysterical. All right. Anything you want to say about women, how they emerged as dominant. Well as as the century jin is very, very interesting. Because dominant in numbers, i should say, i mean, there are yes. There are a good number of women, ceos, executive actors, but a very small proportion of of the one, point, one million charities. So what are led by women? What is very, very interesting is the way they kept running and having the kipping resurgent. There was a move towards the early twentieth century which would have replaced a lot of them with male managers who was thought to be much more scientific. But when the sector got basically got into trouble and ones saying that trump latto did anything wrong. But it suddenly found it’s ah it’s, ah, its raison de tre questioned not to mention its sources of funding. It was the women who came back and were able to answer the need when the sector moved to the middle class as its salvation. And this was after the war. This was an era when the non-profits hadn’t what we call non-profits today they were called that, then they really know had no idea what they were going to do it, a lot of them there weren’t that many of them, but they were starving. They were drawing upon the vine, and they didn’t know really what to do with themselves. And it was literally women who saved them by virtue of thinking in terms of things like family counseling and marriage campuses around. This is nineteen forty, nineteen late nineteen forties nineteen fifties. Okay? And we’re seeing so so i guess another another area that i want to cover is services to the middle class. Yes, and it it emerged around the new deal when new deal legislation sort of the new deal captured the poor away from the association, the new deal people think in terms of the new deal is a couple of things i think of the w p a they think of the ccc they think of high was being built in things like this, but they they didn’t offer a lot more because they weren’t not just laborers and construction people that were out of work. They were thinkers, they were, they were artists, there were musicians, and so under some of the new deal programs, an awful lot of these people were hired and they provided services they provided thing, for example, there was one course really interested me how to how to teach people to think critically, and so they were offering this ah, for free public expense. But what was very interesting is that when after the war, the the public, particularly the middle class, liked a lot of these services also think about it in the earlier days, you really couldn’t talk about marital problems that was very probably right, but you sure as heck couldn’t talk about sexual problems. You really couldn’t talk about having problems rear your young because in the earlier days it was but it’s supposed to be the male had a strong hand. Spare the rod, not the child, you know. Spare the rod, spoil the child, etcetera. It was only after the war that these things became started become things people could talk about. It was the salvation in many cases of a lot of these these non-profit agencies, because what they started doing was providing specifically these kinds of surfaces to the middle class. Interesting enough. One of the rationales was the middle class could pay for it, at least in part it didn’t have to all be free. You have to understand that a lot of the agencies that you think of now things like community chest, they really and truly number one wanted to get get away from relief. The experience of of the depression and the new deal when they’ve been pushed out of relief and forced to find other ways to survive. You had really gotten them to the point where they did not want to be back in the release in really space, which was really seen as a descendant of charity. They were much more comfortable in the benevolence, the philanthropy, the betterment of society kinds of kinds of efforts. And they said that on the brothers, all right, rather than charity. So we talked about that before the division between charity. We didn’t get into detail we’re going through, but this is where they were much more comfortable, and that led them directly in the path to be ready for when eventually came along. Great society. It’s such like that. Okay, now, is this the beginning of the divergence between charity and philanthropy? Now, at the beginning of the divergence is actually in the eighteen hundreds. Okay, what was the history of that? The history of that was life was we’re looking back, we think we have this picture of this very bucolic america, if you know, from the colonial era, most people don’t even realize all the things that happens. Say, from eighteen hundred eighteen forty we sort of jumped from george washington to the civil war, but an awful lot happening, like you’d be in the wilderness if you went to fill it beyond philadelphia. That was true, but it off. A lot of things was happening, and one of the things that was happening was that cities were growing new york city was growing exponentially. You had a lot of immigrant groups coming in you had but also think about the older areas of new england, massachusetts, et cetera. These have been farmed out that was there have a great soil to begin with. The ohio valley was opening. People were moving the tightness of the you know, we all have this kind of notion of ah, sturbridge village and the cute little yeah that existed at one point. But by the time eighteen hundred rolled around, ah, lot of that was changing. So that whole idea of direct community responsibility for charity was breaking down. Secondly, when you got to the cities, the city’s had anonymity and that alone attracted a lot of people. There was the structures that had created charity before, on allowed upon which charity had been based before. We’re breaking down tremendously. Number one, number two. The numbers were increasing. And the idea was that charity was a waste. It was a waste of time. Charity comes from the latin word careerist, which means tenderness, mercy and love. Philantech becomes from the greek, which means love of mankind as early as seventeen o four. It was recognized as a term meaning somebody who was interested in the public good in public works in public benefit. All right, they started looking not to help tony or bob because we had problems, but rather while the but problems that tony and bob facing exist nowhere when did this thinking this thinking started by eight by eighteen ten by eighteen. Twenty early very, very early. It was also seen as much more organized and much more scientific. All right, where is that? We can help? We can help the masses rather than one person at a time. They were we could get to the cause is exactly what they were looking to do. Was copy that. Go back to securing that center. I want to go back to the puritans, create a better society. Why do we have poverty? All right now their answer in many cases was very still to their answers. Was if only the pool without more like us. All right, that is. But that is true. Very helpful. No, it isn’t very helpful. But it was awful long for roughing long time. That was the answer they had was the whole period. Called the friendly visitors who went into places don’t like fight like five points, and basically the message is, if only you would be more like us. However, even though they were misfiring because they didn’t have the knowledge we have today, they didn’t have the theory today certainly didn’t have computers where they could crunch numbers. Their idea was this benevolence. The idea was they were trying to change society, not necessarily help people. So that was the division between charity, which has always been direct and specifically focused on individual family and philanthropy, which is always had much broader goals and has always been much more abstract. But that that split literally tony goes back to the early decades of the eighteen hundreds. Well, okay, cool. Um, let’s move forward a little bit, tio. Some of the recognition in the in the tax laws. That’s, that’s. Really? Not really about really, like two minutes left. So you’ll have to go through this little quickly charity’s. Well, first. Well, there was first non-profit status was like nineteen. Nineteen o nine. Okay, let’s, let’s, go back. We only have about a minute and a half. Now then let me do. The talking like men and they haven’t finished. Ah, before the before the turn of the last century, almost all taxes were levied by states churches had never been. Churches have never been taxed. It started with churches, property belonging, the church’s libraries. But all of this state law it was not until eighteen, ninety five something in that area when the federal government first mentioned not the charitable organizations that in caldnear non-profits charitable organizations, they were exempted. Then later it was codified that they had to be non-profit it was charitable organization first then non-profit what we think of today with the whole tax loss set up with the five o one sees that did not happen until nineteen. Fifty four and they were not in those days twenty nine categories of five a onesie. But just let again your listeners understand what we have today in terms of the tax exemptions. Number one this goes back centuries number two it’s started with the state’s number three. It became the law of the land when the feds put it in around red, around world war on dh that actually the exemption, the personal exemption for giving it inevitably goes back to the world will want here. Okay, so again, everything we see today, tony has roots a long time ago and that’s the overall theme of this particular part of the book. They’re working outstanding. We look forward to the book when it when it comes out, we’ll talk more. I’ll be back. Okay? Sounds like charity navigator between, uh, on the bookshelf. Dr robert pennant. You’ll find him at outcomes. Toolbox. Dotcom thank you again, bob. Thank you for having me. Future of e mail is coming up. No future females not coming. Who writes this copy? New overtime rules with jean takagi is coming up. All right, what i need you’ve heard me say this before. I need an intern. So i have somebody to blame for this crappy copy. So if you have, if you are interested being an intern, i don’t know. Or if you have a son or daughter andi, you don’t mind them being blamed for my mistakes. Sammy. Sammy the resume. Tony at tony martignetti dot com new overtime rules with jean takagi that’s what’s coming up first, pursuing there’s an opportunity for you to join a groundbreaking panel to raise the bar for us fund-raising pursuant is partnered with rogue hair, which is a fund-raising think tank in england. Dr adrian sergeant was a guest. Oh, maybe four, five, six weeks ago, roughly from from rogue hair to bring this. This joint venture is to bring what’s called critical fund-raising to the u s and they are recruiting a panel of pro fundraisers to make sure that new ideas come out of rogue ares research like the relationship fund-raising study that dr sergeant and i talked about was the march there was a march eighteenth show, so it was more than six weeks ago, march eighteenth so they want to put this you know this this thought into practice and that’s why they are recruiting a panel and also help the two companies identify while one’s accompany one’s a think tank let’s be precise. Now identify gaps in fund-raising knowledge so that rogue air can research them and fill them in. And, you know, i keep saying no, gary, i don’t know if it’s rogue array that’s the latin that it comes from, which is to ask, i don’t know if i don’t know if over there they’re pronouncing it. Rogue air or rogue ira, but any case they’re they’re partnered with pursuing. You can join the panel. The deadline to apply to be a panel member is july first. So you still have about a week. Go to tony dot, m a slash pursuant rogue air r o g a r e and you have to put a capital p and you have to put a capital r, because that’s, the way bentley works. So tony dot m a slash pursuant rogue hair and get your application in before july first. Hopefully you will be on the panel and improve fund-raising practice in the us. That’s the whole purpose of this now tony steak too fund-raising fundamentals it’s the podcast that i produce for the chronicle of philanthropy but doing this for three or four years you know that part i put together a round up of shows that are excellent that i think deserve your attention. There’s one on donor empathy called put yourself in your donorsearch news ideas for giving tuesday there’s ideas for boosting your plan e-giving and there’s more now this is a short form fund-raising fundamentals. Only each one was about ten minutes, so i could never squeeze dr penner into fund-raising fundamentals. It wouldn’t work. Um, he’s still here. So he i’m not saying anything behind his back. Um, anyway, i did a round up the video and the links to the to those short episodes of fund-raising fundamentals are at tony martignetti dot com. And that is tony’s take two. Jean takagi. I know he’s on the phone and you know who he is. He is the managing attorney at neo non-profit and exempt organizations. Law group he’s, our monthly legal contributor times. Many, many years he edits the popular blogger at non-profit law blogged dot com. And on twitter, he is at gi tak gt a k welcome back, jane takagi. Thanks, tony. Happy summer school. Happy somebody. You do? It’s a sweltering one here in in here, in washington. I almost said new york city’s the mid eighties what’s it like in san francisco. It’s actually a pretty comfortable, like, seventy two out here. No big deal. All right, san francisco’s. Always bragging about their weather. You always boasting about that? Not in juno. You have june gloom you had. Did you have fog earlier today, june gloom we’ve had some june gloom way we’re headed towards july and the sweet whether or not yeah, well, we’ll worry about that. All right? Another time, all right, overtime rules, overtime rules have changed, gene, and it take a takes effect december first, so there’s still time to plan, but this has some serious implications for non-profits it does, and i think most of us are sort of generally aware of overtime rule that enough if you’ve had hourly jobs before, like i have tony, but, you know, we sort of get used to that idea of if we work more than forty hours per week is a narrowly employees were entitled to overtime time and a half, so i remember being an hourly workers that was actually sometimes a great thing to have to have that extra income, no, but i think what’s less known is that even if you’re paid a salary and so let’s say you’re paid, you know, thirty thousand dollars per year or something and not on an hourly basis, you might still have the time. The right tio overtime if you work more than forty hours per week that sometimes little known and little understood both. By employees and employers and generally the way people think is that salaried employees if you get a salary and not an hourly wage, you’re kind of in that category of exempt employees, which are those who are exempt from the overtime pay right, but not all right. And so that the most common forms of exemption are referred to as the white-collar exemptions. I mean, those are the executives who are, you know, usually managers managing two or more employees. Um, the professionals who are like, you know, teachers, lawyers and doctors. And usually it requires a degree and some sort of certificate, our license and the administrative imp ploys that are performing office and non manual work that’s directly related to management or business operations. So those are the typical salaried exceptions, the white-collar exemptions from from overtime. Okay, let’s, let’s acquaint listeners were, uh, and me with what what’s what’s changed. What’s the that’s not bury the headline what is new about overtime? So what is new is those white-collar exemptions were subject to a minimum amount. So even if he falls under the definitions of executive, professional or administrative straight of professional if you were making less than twenty three thousand six hundred sixty dollars, which is currently the threshold. You were entitled to get overtime if you work more than forty hours. So that’s what little known if you made less than twenty three thousand six hundred sixty dollars, you were entitled to overtime even if you were a salary. Now the law that’s changing says that minimum threshold is going up by more than double, so the new threshold is going to be forty seven thousand four hundred seventy six. So more than forty seven thousand where the old threshold, which will apply until december first, is only twenty, twenty three, twenty three so many more people now eligible for overtime pay, right? So basically, everybody who was salary between twenty three thousand six, sixty and forty seven thousand four hundred seventy six are entitled. Teo will be entitled to overtime pay time and a half based on their salary starting december first. And how do you calculate? What is the hourly rate? You just you just divide the weekly salary by forty? Yeah, i think you’re just going to do on on a pro rata basis. You, khun divided by the number of hours that you work in a year for for for a worker and then that’s the hourly rate your time and times it by time and a half. Okay, now this applies to all employers, right? This is not just non-profits that are being hit, it applies not all employers, but non-profits don’t have a special knows i’m from there. Okay, no special exclusion for non-profits and it comes from the us department of labor, right, not california law. Now this is not right for once it’s, not california, but people should know that they need to look at the state laws because the state laws sometimes might be even more strict than the federal laws. In some ways, that could be more difficult for employers, and in some ways, this increase will be much, much less for for state law. Under under state law in california, for example, are current minimum for exempt employees is forty one thousand, so that jumped to forty seven thousand isn’t so big. The federal level is jumping from twenty three thousand forty seven thousand much much hyre increase affecting many, many more employers and employees. Are there any states going above the forty? Seven, four. Seventy six and none that i know of. Okay? No. None being more generous. All right. Right. But i understand important. You do need to check your own state law. Yeah, and california will will probably be over that that amount in a few years as they’re targeting a fifteen dollars, minimum salary, hourly rate and the example categories will go up with that over a number of years. All right. You said no special exemption for non-profits, but some non-profits are accepted. No, no, no umbrella exemption for non-profits. But there are some excepted non-profit categories. Yeah, so not non-profits so generally you khun get you can fall under the coverage in three ways, and one way is just by operation of state law. So i’m going to leave that out for now, because the states will all differ on that. But the two other main ways to get covered is one if the non-profit is considered a covered, enter surprise. So a little bit of jargon there, but generally that means one of two things. One is that they’re one of these named enterprises. So if it’s a hospital or an organization that takes care of older adults or people with disabilities who reside on on the organisation’s premises or schools for children who are mentally or physically disabled or gifted preschools, elementary school secondary schools and in colleges and universities all covered so all their employees air covered as well the other type of non-profit but that would be great, but i need to understand something covered means they’re they’re subject to this rule, or they are not right. They’re subject to the new to the new law, right? So, employees, uh, all of those named enterprises are going to be subject to those those new rules in the new threshold for overtime. Okay, so those are categories named enterprises. All right, so you still might be outside the named enterprises? Absolutely. Okay, most non-profit they’re probably not just in the strict categories hospitals and schools. So the other way you get covered is if you have ordinary commercial activities that result in sales or business done of at least five hundred thousand dollars. Bonem so that the church here is its commercial activity, so they’re not talking about donations, and they’re not talking about income that’s directly related to furthering your charitable purpose, they’re talking about commercial activities that they’re more like unrelated business activities. So if you’ve got that type of commercial activity and i should say that commercial activity and unrelated business activity under the tax code with unrelated business income tax, they’re defined slightly differently. So i’ll just say this is more broader. So if it’s a commercial type activity that’s being done for-profit and you’re you’re intending, tio, i run a business to generate income for the non-profit no matter where the profits go, you’re just running a real business, and if it’s you’re making at least five hundred thousand dollars on it, then you may be a covered enterprise, and then all of these the new thresholds for for the overtime are going apply to your organization socially. So still a lot of charitable organizations that are not covered yet, but well, based on what we’re going through because you’re right, you have the named enterprise. Is the covered enterprises the named ones? Yeah, half a million dollars threshold in commercial activity. If you’re over that in commercial activity, then this these new rules apply to you, but okay, we’re still talking about a lot of charities that are not going to be impacted? Not yet. Okay, what’s your other category. All right, so any non-profit who has employees who are engaged in interstate commerce so that business transactions basically between or amongst different states and including whether you’re on on the phone or whether you’re doing business not on a very, very rare basis, but somewhat regularly interacting with folks or businesses or other organizations across state lines that does that include fund-raising activity? Yeah, that could that could. Well, this is a close one having this’s not not not going to just be donations there so it’s beyond just simple fund-raising it’s beyond okay, now i’m gonna i’m sort of putting you on the spot, so if you can’t say definitively, you know, of course, you know, use your usual loyally skills toe qualify, but this is going to be the biggest one that would potentially potentially that’s why i’m asking the question sweet lots of non-profits in if you’re if i’m a california charity and i’m making calls to nevada for fund-raising or sending e mails or any of these other things that our solicitations that you and i have talked about when you get into that whole charity solicitation registration realm, if you’re doing these things across state lines, is that the kind of activity that you’re talking about? Yeah, if you do it on a fairly regular basis, that could be activity that that we’re talking about. That’s, a book category, if you’re looking for donated items that are going to cross state state state lines, that maybe what we’re talking about, a swell. So any movement of persons or things including donated goods across state lines, that’s going to trigger and just the employees who are engaged in that activity that doesn’t cover all of the non-profits employees it’s just the employees that are engaged in that particular activity. Okay, so most likely this is going to be your fund-raising team, if you’re going across state lines and, you know, depending how big you are, you might have ah, corporate sponsorship team that just just does that sabat crowd funding is going to be implicated, right? Yeah could be we’re not really sure crowdfunding is so so new and not really caught into how the rest of the laws are our thinking about interstate commerce, and i don’t exactly know how that will. Work, especially with different intermediaries that that help out in the crowd funding. Provoc okay, yes, the intern, yes, those platforms as well. All right, gene let’s. So let’s, go out for a break. When we come back. Of course, we’ll keep talking about this, and you know, you have some ideas for what non-profits need to do and also coming up. Live listener, love, stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m jonah helper, author of date your donors. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back live listener love as promised! Oh my goodness, we’re gushing! San jose, california, stamford, connecticut, south bound brook, new jersey lovett welcome, south bound brook, morristown, new jersey live listener loved to you, boston, mass talking all about new england today with with with bob penna, rockford, illinois live listener love, i think that’s so that most of the domestic up st louis, missouri it was early early on live listen love, so grateful to have ah, that many live listeners love goes out to you. Of course we got to go abroad. I would be remiss if we don’t i have to do it. Tokyo, japan three three different listeners in japan in tokyo, specifically konnichi wa. We have three, listeners in seoul, south korea, anya haserot lot of times we can’t see had just how many? We just know it’s multiple, but, uh, you see three today and also multiple from tehran, iran welcome live listener loved to tehran three listeners, they’re also love it love it, my voice cracked little bit malaysia, we can’t see your city i’m sorry, but we know you’re with us live listen love to you and we got any other let’s see? Oh, yeah, of course. Hustle be sweden. Welcome live listen, love in noble park, australia live listener loved to you also, i believe that is all the yes. If we didn’t shut you out, then i’m sorry, but live love love to the live listeners. Absolutely. Podcast pleasantries. You know how many you are? Well, over ten thousands of you listening, whatever it is you’re doing. You know, i get tired of me in nouma rating the activities that i’ve heard. So just simple pleasantries to the over ten thousand podcast listeners, the vast majority of our audience and they affiliate affections. Got to send that out to our am and fm listeners throughout the country. Our affiliate stations. Let your station know that you listen. You listen to non-profit radio. They would love that feedback. I would be grateful. Thank you very much. Am and fm affiliate listeners. Jean takagi. Thank you for that indulgence. Thank you for being on the phone with me while i, uh well, i think all our listeners it’s important, important it’s. So impressive in an international scope of your listeners. It is it’s cool. Did you know? I don’t know if you were listening earlier today. Did you catch our listener of the week at the top of the show? The executive director of california symphony. I did not. I’m sorry i missed that’s. Okay, aubrey burghdoff hour. Do you don’t know? Do you patronize california symphony? I patronize symphonies in california. Ok, well, hopefully audrey’s. Not listening any longer. Okay, um, let’s. See? So we have ah, you know, we have our standard, like five minutes or so left. What? What are some things that non-profits should be looking at doing to make sure that they are in compliance come december first? Sure. So, first of all, make sure you check to see whether you’re covered or not. And the one broad categories i just refer to very offhandedly was coverage through state law. And note that there’s the national council of nonprofit says that in at least eleven states, including new york and new jersey, the federal rules will apply to virtually all employees and employers, including of non-profits. So watch your state law coverage as well. In addition to the different coverages we talked about, can you a gene? Can you name any of the other states in that eleven has, according to them, it was alaska, dc, illinois, maine, maryland, massachusetts, missouri, new jersey. In new york, they said north carolina and ohio ok, and, uh, the national association non-profits believes most of the non-profits most or all non-profits in those states will be covered by this subject to this bye operation of state law regulation or administrative ruling will automatically apply to virtually all employees and employers. Okay, thank you very much for that in nouma rations. All right, so you got to know if you’re if you’re subject to it, then what if you are? Well, then you’ve got to do a lot of planning, right? So if you’re going to be subject to it, then you gotta start managing and figuring out your budget and what’s so difficult about this is it starts in december, so not too many people are going to have a chance to react to this with their next year’s budget. They’re gonna have to figure out how this is going to impact. They’re this year’s budget um and so so then they’ll have to figure out what do we do? Are we going to do we regularly use over? Time first of all, on our employees covered on are we going tohave teo find different alternatives? Do we need to maybe hyre part time employees or spread out the work in a different manner? So we discourage? Oh, our lesson are need teo give overtime pay? Or do we provide pay raises that increased the worker’s salaries to the new threshold? So so we are sort of been sink overall on we don’t have to pay overtime if we can get them up to that new threshold, and if they’re very close to it, that might be a cost. So one of those is heartless and the other is altruistic, but if we start cutting workers, reducing them to part time that’s ah that’s bad for them. Oh, actually, what i was suggesting and, you know, there’s there’s good and bad to all of this, but when i was first, suggesting is hyre part time employees, new employees so your current employees don’t have toe work the overtime. Oh, hyre new employee. Okay, i was thinking, reducing current employees to part time and bringing on more. Yes, so what? What the critics they’re going to say, though, is that that may not happen, but what may happen is that with the increase costs that are going to result because of the additional overtime taste, some non-profits they’re goingto have to pay starting in december, they may just lay off workers or cut programs instead. That’s a scary thought has that i’m sure somebody has raised that. That doomsday scenario yeah, i mean, it’s interesting. I’m not sure how you feel about it, i’m you know, without having a chance to sort of really study it, but there were over two hundred thousand comments that were sent when the first proposed these regulations to the department of labor. Most of them were pretty negative, and a lot of those negative comments came from non-profits that we’re saying, you know, first of all, we had no chance to really react because the rules come in place so quickly by december, and we didn’t really account for different geographic, you know, cost of living issues. So, you know, making you know that amount forty seven thousand in new york is probably one thing or san francisco and making it in oklahoma city or somewhere else, maybe very, very different. So there’s some really good criticisms about it and some difficulties, some non-profits especially in those rural areas that are going to have to face, on the other hand, they’re people that say, you know, we shouldn’t be taking advantage of workers just because we’re a non profit organization and paying them at a rate that’s below poverty level for a family of four. And that was the reason why the administration had justified that shift has not been changed since two thousand for so where twenty three thousand is below the poverty level. Yeah, family. In fact, i think the twenty three thousand is well below poverty level for a family of four serving one person making the income from that family okay? And where does the new forty six or forty seven and where’s that in respect to the poverty level, do you know what this is? How they defined it’s? I’m not exactly sure how they compare it exactly to where the poverty level is defined, but they say it represents the fortieth percentile of earnings the forty forty out of one hundred forty percent of that’s not very a fulltime salaried workers in the lowest wage census region, which is the south so forty percent out of full time salaried workers, that’s forty seven thousand in a place where the cost of living is lower, right is the lowest and okay in south. Okay. All right, well, you got to take these things, maybe incrementally, but it definitely, you know, it’s yeah. I mean, it has budget impact. And, you know, i’m not surprised that a lot of the comments from non-profits were negative. This this is gonna cost. Yeah, it’s definitely going to cost and it’s going to hurt some people in services, you know, maybe the counter is sometimes you’re gonna have to take some steps back is on on an organizational level. So on a national or or broader level, we’re moving forward. All right, gene, we’re gonna leave it there. I want to thank you very much. Thank you so much, tony. My pleasure. As always, jean takagi, you’ll find him at non-profit law block, dot com and also at g tak next week. Purpose driven branding and the new guide star platinum. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuant. 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Nonprofit Radio for June 17, 2016: Personalized Philanthropy

Big Nonprofit Ideas for the Other 95%

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Steven Meyers: Personalized Philanthropy

Steven Meyers wants your fundraising to be seriously (really!) donor-centered. What do you need to do internally? What are his 3 killer apps? How will your solicitations change? How do you count the new gifts you’ll get? Steven is author of the book “Personalized Philanthropy.”

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host, we have a listener of the week from go pin he loves new london, connecticut, boston, cleveland, jacksonville, florida, toronto and lives in israel. He is at fund-raising is fun at fund-raising is fun, and he tweeted, took a long walk had twenty martignetti and amy sample ward as my companions. That’s so sweet. I appreciate that so much of from thank you how thoughtful i’m glad we were with you on your long walk and congratulations on being this week’s non-profit radio listener of the week oh, i’m glad you’re with me. I’d suffer with lago film us if i saw that you missed today’s show steve myers wants your fund-raising to be seriously, really donor-centric and we’re calling the segment personalized philanthropy what do you need to do internally? What are his three killer aps? How will your solicitations change? How do you count the new gift you’ll get. Steve is author of the book personalized philanthropy on tony’s. Take two. What am i doing here? Responsive by pursuant full service fund-raising data driven and technology. Enabled, you’ll raise more money pursuant dot com. I’m very pleased that steve myers is here in the studio for the hour. He is vice president of the center for personalized philanthropy at the american committee for the weizmann institute of science and author of the book personalized philanthropy crash, the fund-raising matrix he’s, a frequent and popular speaker, and he’s at stephen meyers. Eight six three s t e v e n o m e y e r s welcome stephen meyers. Welcome to the studio. Hello, tony, glad to have you in person. I love it here. Glad you’re here. Um, let’s, start with the basics with the title. What what is this matrix that you want people to crash? Yes, the book is called, crashed the fund-raising matric because it reflects what my experience wass when i die, i was in the process of writing the book when i realised all along that i’d been living in these two cultures that were completely unaware of each other and the matrix, the movie the matrix is the perfect metaphor for describing these two cultures. If you remember in the movie ah, you have to describe it. I didn’t see the movie in the movie, people were taken over by cybernetic implants, robots, machines that rebelled against humanity, and they existed only in ah, like in a computer matrix, and everybody in the matrix was really unaware of it. They just thought that everything was normal, they were living their normal lives, and they didn’t realize that they were kind of being held prisoners, that they were enslaved in a sense and that’s what the movie is about when this one person that called neo the one wakes up to the fact that he’s living in this synthetic artificial environment you are you are our neo am, and i’m standing in for all the fundraisers who are trying to wake up who feel the same sense of something’s just not right. In my world is the fundraiser, and that was the experience that i had on guy i wanted to write the book to share that with people so they could wake up, help them to wake up, and i kind of escaped the confines of the silos and the channels that they’ve been stuck in for so many years, okay, sometimes without even realize again. Okay, uh, so you’re neo-sage nickname neo-sage steve neo-sage all right. Rob was deconstructing the titles are working a little backwards. Now, what is the the this model? Personalized philanthropy, personalized philanthropy is is the antidote the opposite of what goes on in the matrix? If you think about fund-raising and philanthropy when it translates into the way that we work? It’s really like there’s two cultures there’s an institutional focused culture which is focused almost entirely on trying to make campaign goals and reach objectives within the annual department or the major gift department. And the plan giving department and even the small organizations tend to mimic these the’s, silas and channels. So my first experience wasn’t really working, and maybe a two man organization to people and one of us was assigned this one channel and the other one of us was assigned to the other channel. And how ridiculous is that it’s a counter intuitive? So the institutional focus is set off against this ah personalized focus where instead of trying to service the campaign, you’re trying to serve the interests of donors, you meet the donor where they are instead of where the institution is. So you’re really talking about a whole new, um, definition of what philanthropy is and what fund-raising is for we’ve been talking about donor-centric fund-raising for a dozen years or so, roughly, maybe, maybe more? Sure, i mean, i’ve been in fund-raising from nineteen years, but i don’t think we started out that long ago, but donor-centric fund-raising donor-centric has been around for i’d say, at least a dozen years or so, why is that? How are you nio going toe going to make this different and actually get us to where donor-centric is supposed to have been a cz long as twelve or fifteen years ago? We’ve been talking about donor-centric this and donor-centric that for a really long time, but we really haven’t had much to do about it when some people talk about donor-centric fund-raising they’re talking about recognizing the donor or maybe finding a vehicle that they’re talking about selling a vehicle that they need to sell in order to make to bring that donor in. So really donor-centric fund-raising and that’s really a copyright it’s a trademarked and it it really could have to do with how you thank them, how you write to them, how you called cultivate them, but it doesn’t really have anything to do with what fund-raising and philanthropy is about which under my definition, the deafness that i’ve been working with is trying to mesh the compelling needs of interests off a donor with the compelling needs of the organization, so that changes if you start with that definition where the donor’s needs matter that’s the focus is on them. I really refer to this is stoner focus giving rather than donor-centric e-giving because the shift means that you’re focused on trying to understand the compelling interests and the passions of the donor and how they would connect to your organization. All right, that’s much different than the institutional focus, i hope personalized philanthropy is going toe is not going to take his long tto be. Really? He realized as as donor-centric trademark name. Okay, you’re thank you. You’re the evangelist for for personalized philanthropy. I believe i am, i presume. Okay, very good. We got the right person, then. I mean, you you brought the book. All right. Um, there’s, let’s, make sure that we just have a minute or so before break, but we got plenty time to talk. We’re in. You know, you’re here for the full hour. Let’s. Make sure that small and midsize shops know that they have this is applicable to them. And they probably have advantages in trying to pivot to be personalized philanthropists. Philanthropies sent centers or shops, right? Yes. When i wrote the book, i was thinking of the person like me who was working in a small shop who had a background in annual giving and found themselves working in a major e-giving field. So for me, they were always connected. And i think that this is about empowering and enabling a person in a small shop to make a difference with every donor that they work with, not just the ones that there focus on for annual or planned or major e-giving you meet the donor where they are that’s, the that’s, the magic of this. Okay, excellent. All right, i want that reassurance. I’m very glad to hear it. And, uh, steve and i are going to keep talking about personalized philanthropy. Stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent let’s get some early live listen love but my my voice just cracked like i’m twelve years old books i don’t want to summerlee live lister love so let’s say hello and send love to san diego, california, oakland, california we’ve got the north and north and south represented, uh, garfield, new jersey. Cool garfield, i’m not familiar with garfield used have relatives living there. You haven’t checked in before. Glad you’re with us. St louis, missouri, new bern, north carolina live listener love to each of you will but there will be more to come. Let’s go abroad has always checking in the big three in asia, south korea, china and japan. Always listeners from each of those in south korea. We got soul and actually have multiple south korea so there’s more than more than one we only see soul anya haserot and in shanghai and shanghai. And also beijing ni hao and yokosuka, japan. Konnichiwa and i learned something else from our intern ho, jon for soul i omitted so let me try this. Teo teo, south korea comes a hum nida all right, i hope i just said, uh, something like hello and welcome good my intern, our intern assures me i did. I’m glad live listener love lots of live listen love going out, okay, steve myers, you talk about in the book you mentioned a few times transformation over transaction flush that out from this two ways to think about fund-raising the usual ways to think about the donor period and have a colleague who was written a book about the donor life side of cycle pyramid and the pyramid you’re thinking about transactions you’re thinking about where a donor falls as a major donor at the top, in the middle or at the bottom and transformational fund-raising you’re really thinking about time, you’re thinking about loyalty, you’re thinking about relationships, and they can take place over time, and the problem with with the pyramid style, the transactional is that each transaction is separate and unrelated to all the others. What personalized philanthropy dozes the cory it’s, a new model where all the transactions are connected to one another so that each gift can count in a way that would never count? Ordinarily, and it could explain, i could give you an example, i love example stories. Just imagine, imagine a rope at one end of the rope is the first gift, and another end of the rope is the last gift. This is the chain of value in plan giving in and fund-raising okay, and if you know all the all the value comes out of the end when the donor dies, implant giving it well, really. And if you think about the lifetime value of a donor, the big gifts come at the end. Yes, okay, andi, you’re looking for bumps and major gifts and special gifts gifts you make frequently gifts you make once in a while during a campaign and gives you make once when you die. So what you have is you have a long rope with a lot of knots in it. What you’re gonna do in personalized philanthropy is you’re going toe move this rope around, and you’re going to connect all of the knots and that’s good means that all of these gifts are going to be connected with what another and they’re going to be united around ah common purpose that the donor has an objective, a goal that not one gift could. Achieve, but altogether they can start to make a big difference during the donor’s lifetime. That’s a radical rethinking of how philanthropy works can we tie the two ends of the rope together and make a circle so that its unending and non never breaks a circle? Or you could make a don’t want teo don’t make a noose you make, you know, make a circle. You’re making really a tapestry like like a persian rug each age lifetime of giving it has a different design and each donor of weaves their own tapestry of giving as they go through their life. Okay, i won’t force you to take the metaphor any further. We’re going to start making cat beds and that’s not okay, okay, now you you run at the weizmann institute, the center for personalized philanthropy. I’m betting that it wasn’t called the center for personalized philanthropy. When you first got there, you had toe make some changes. I was the national director of plan giving that i was the a national vice president for plan giving. Onda then ultimately, we decided to abandon the title of plan giving because sounds very solid and make trixie to me. Well, it what it was we came to realize that playing giving us just a cz much asylum or channel as any of these other poor paint and we weren’t working that way anymore. So we wanted to change that. Actually, what inspired the change from plan giving to personalize philanthropy was when my organization, the weizmann institute, decided to establish a center for personalized medicine that’s, a collaborative, multi disciplinary interdisciplinary program where people are collaborating in all kinds of new ways. And when i heard that phrase personalized medicine, you mean this medicine is designed for one person only and it’s going to work the first time? They’re dna there’s like cubine exited with that with their deanna. Why? You know, that just was a wake up call for me? That that’s what philanthropy and fund-raising auto bay. All right, one of the kind of full spectrum, all the building blocks should be available to you. You bring them to where the donor is, rather than trying to sell them something that you have you been instructed. Really? Basically tto bring to them and ask them, would you make a gift of x for this math building math? And science building, and it doesn’t matter if the person cares about math or science, maybe they were in the art department or they were a into literature or poetry. And why would they? Yeah, but we need based on our needs space three organizations needs. But now that you had to do some cultural and organizational change, teo to create the the the center for personalized philanthropy, what advice do you have for people who want to stay, initiate this in their own organization? How do we start that conversations? I wouldn’t make a lot. I wouldn’t wait a lot for the organization to change its culture or its policies or procedures. Yeah, personalized philanthropy is something that you could begin to think about when you kind of open up your your mind first realize that there is this matrix of silos and channels that all of our fund-raising basically is in right, and you want to try to find a way to connect your current giving in your future e-giving around where your donors are at, and in order to do that you need, like, like in personalized medicine, they have technology. They have they’re using technology in new ways they have computational biology so they could look at all this life science information in a systematic way, and this technology allows them to personalize medicine, so we have to have some tools that allow us to do this. So i developed these things that i called killer aps they are gift designs for bringing together current and future gifts that could be personalized and individually tailored to work with each donor-centric get to the killer aps, but we’re we’re we’re spawning neos throughout the throughout the world, and there are in small most of them listeners there’s, a small and midsize non-profits and they want to start a conversation about making a shift to personalize philanthropy from the matrix that they are now burdened with right kayman we’re on some tips. How did they start? But they’re going to sound like a lunatic the first time they go to their vice president or their ceo executive director, personalized philanthropy, they have rope metaphors, and not since you know, harold, maybe based on your own experience or you know, you’re coaching of others, how do we get this process started in our own? Currently matrix to shop? Well. As i said, the first thing you have to do is wake up to the fact that you’re working in a silo. Oh, and awareness unawareness, and then you need to look outside of yourself outside of your silo. And for instance, if you’re involved in plan giving, you know that one of the things that really makes that correlates with the plan gift is the donor who gives all the time a daughter who gives frequently tends to be the kind of person who wants to remember your organization in their state plans. In fact, they may already have done that, so you would think, wouldn’t it be amazing if we, without changing very much of this donors habit or pattern of giving they could have a much greater impact today instead of waiting until their their death, when they’re bequest, comes in so kind of realizing that it’s possible t to have impact and recognition for a donor that begins right now? Okay, we were so we’re going to look teo methods of current recognition and current value for both the organization and the and the donor, right rather than long term. All right, all right, let’s start. And and you have the killer aps before we get to the killer aps i think i’d like to just explain the spend rate because the aps are largely dependent on an endowment spend rate, and there may very well be organization that don’t even have an endowment yet. So let’s explain, spend re this personalized philanthropy works whether or not you have an endowment or not, right? If you don’t have an endowment, you still need to have cash reserves, and you still need to be able to be financially sound. So that’s an objective that every organization has, even if they’re a food bank or the kind of organization where they believe that they should not have an endowment. So there are a good number of them there’s a lot of them out there, actually smaller ones, right? But the basic principle involved here is what i would call something like like this it’s the grail of fund-raising the question that is not asked very often bye donors to the organization is what’s the best gift that i could give you if i could give you anything that you wanted, most organizations would ask for id like a gift of cash and i like it right now. Thank you very much. Oh, and they would, and they would like to have it for general purposes, but the question that they don’t know to ask is, can we have a gift that will start working right away? Because we need to pay our bills? We have current needs, and we also want to sustain ourselves for the future. So we need a gift that starts now and grows and scales up for the future, and most people in plain giving our only focused on the future and most people in major and annual giving our only focus current president, right? So this grail of fund-raising is the gift that really is the ultimate, the kind of gift that the organization needs the most, but doesn’t even know how to ask for ok and that’s the kind of gift that were talking alright, let’s define spend rate for people, and then we’ll get to your killer aps spend spend rate, please, in an endowment on down when it’s usually thought to be the most important type of gift because a person makes a gift and instead of being expended immediately it goes into a bank account, an investment program, and each year a certain percentage of that fundez is spent on the the project or the program or the program, whatever that might be and usually it’s like five percent. Yeah, i see between like, three and a half and five. Yeah, okay, yeah used to used to be hyre when the with economy tanked a few years ago was spending rates began to drop right? Because this is the amount that you’re spending from your endowment and your endowment is supposed to be perpetual. So when investment returns or low spend rate spend rates come down, this is typically decided by the board or maybe a committee of the board each year, and sometimes they look at the role of the average of the past three years, returns and that’s all financial stuff like if you list the idea that yeah, i’m just one of just feeling a little background. So to spend a rate, you got it. So the spend rate changes from year to year that’s the point, and typically, you see, same like three and a half to five, usually it’s around around five percent and for the purpose of conversation. It’s it’s. Pretty good. So that if someone makes one hundred thousand dollars gift for an endowed scholarship and the scholarship is a proxy for whatever is something that’s really important to the donor into the school or the meshing? Yes. Then that hundred thousand dollars is going to produce, like, five thousand dollars each year we spend each year five thousand five percent of the endowment. Okay, so that’s how that’s, how the spend rate works and the goal of every fundraiser is to go out and get that endowment gift. All right, now we got the basics. Your first killer app is the virtual endowment. What is that? Sounds very jargon. E virtually way. Have jargon jail on tony martignetti non-profit radio. Ok, but i know you’re gonna get yourself out quickly. I’ll try. I’ll try. Well, you take that and down with that. You just talked about the hundred thousand dollars that produces five thousand dollars a year. You turned it upside down. This sounds like the veg a matic. I don’t. Ok. He turned it upside down. It produces the donors, is giving you the five thousand dollars a year every every year say, for five years or ten years, and that is going to be treated as if it were the product of an endowment that is yet to be created. So this donor has you in their will already safe for one hundred thousand dollars, and they’re pretty comfortable giving you five thousand dollars a year, and they’ve been doing that without even being asked for it. And it was maybe for general purpose, but they’re not comfortable giving you the hundred thousand dollars that’s right during their life, or at least to this point in their life. But their pattern of giving is such that an annual give her already, and they care about the organization. So at the end of the rope to the end of the chain of their living and give it is that hundred thousand dollars? So why just come a bit closer to the mike? Okay, thank you. So who is to say that getting that five thousand dollars every year and then getting one hundred thousand dollars later, where the program becomes self sustaining? Who’s to say that that’s, not justice, valuable a cz getting one hundred thousand dollars up front, right? Ok, that’s, a virtual endowment, and then when the donor passes away, the virtual endowment essentially becomes a true and down okay, or if they have a life event that changes their circumstances and they’re able to fund their endowment foully or maybe even half for some, you know, big, big bump while they’re living that’s great, but in the meantime, they’re they’re giving you what you would have spent from the endowment anyway. Brilliant, very simple, not too many organizations do this, though i take it they don’t do that often because they’re focused on having a separate annual campaign, and they’re gonna maintain that base of annual donors and they have a whole maybe, either they have a whole separate division, a department and a department head who focuses on annual giving and another department that focuses on major e-giving in another one that focuses on plan giving, and they just they don’t connect up, and they have a lot of issues about who owns the donor and speak to the donor. So and what do you doing? Speaking to the donor there? Not a plan giving prospect, right thinking, right? So if this this donor that you’re describing doesn’t meet the major gift level because here she can’t afford one hundred thousand dollars outright, then they’ll go to the maybe they’ll drop to the or they’ll be shifted over to the annual e-giving team or something, but they won’t think of it as a virtual endowment. They’ll just think of it is we get five thousand dollars a year from this person, but they’re not thinking longer term and it’s usually without annual fund silo within the matrix that the preferred gift in the matrix and this trick general unrestricted gifts because we know how to spend your money better than you do on dh. We needed to keep our operations go. So they’re not thinking about devoting it to a purpose that might later be endowed fully that’s, right later in the person’s life or at their death. And if if the purpose is central to the organization, if they had that endowment and they could do anything they wanted with it, they would most likely be funding those kind of programmes anyway. Yeah. Okay. Okay. Killer aps o okay, before we get to the killer aps two and three. What? Just make clear why they’re called killer aps, they’re called killer aps because, like with any kind of technology, when new technology comes on, it just sort of wipes out everything that’s come before it the’s when you employ these aps and you work with them with donors, they achieve gifts that are so much greater. The donor you were talking about, who was the five thousand dollars donor-centric thousand dollars on the books, so that could be, you know, a two hundred thousand dollars done, or even a much larger donor. It just changes the way you think about how you, how you work, you really don’t want to go back to living in that silo. Once you’ve been able to span plan major now and annual giving through one of these per highly personalized gifts, they really work amazingly well. Excellent. Okay, we’re going take a little pause, much more. With steve myers coming up, we’re gonna talk about the philanthropic mortgage and step up gift on how your solicitations air going to change first. Pursuant, one of their online tools is prospector. You’ve heard me talk about this before it is ah, help too small and midsize shops because it prioritizes your donordigital base to show you the existing donors that you have already in your data and who among them are the most likely to give more, you might say, you know, jargon e the upgrade their giving, but basically who’s going who has the capacity and the and the willingness to give more it’s therefore, it takes the guesswork out of deciding where you should be spending your time. Of course, you’re cultivating all your donors, but when you are thinking about who the upgrade or who has the potential to give more, it helps too, the prioritized and that’s what this tool prospector will do for you, combining your existing data with marketplace data to show you who’s most likely to increase, and as a result, you’ll raise more money and you’ll do it efficiently. The tool is prospector and it’s at pursuant dot com now for tony’s take two. What am i doing here? I was having a very good conversation this morning with robert penna who’s going to be guest next week, and a part of what we were talking about was a disconnect between what a lot of thought leaders talking heads talk about in the non-profit sector and that’s good for non-profits and what the reality is among small and midsize. Non-profits and so that was a little i was it caused me to be introspective, are we? Ah, we when i don’t want to say we i mean, it does take a team to produce this show and you hear me thank them at the end, but i am the one responsible. So am i providing value for you in this small and midsize non-profit and robert and i talked, and then i hung up with him and did some thinking on my own, and i i want to make sure that that i am i feel like i am because we have we’d do a mix of what is coming and cutting edge, and you might not be ready for in your shop right now, like outcomes, outcomes and impact reporting and analysis and gathering and reporting, but we’re also talking about things that i think have a lot of practical application today, like events on dh like what steve and i are talking about right now, you know that maybe that’s midterm, but i feel like we the eye provide what’s valuable. To you today and tomorrow and where the sector is headed, where hopefully you will be five years from now three to five years from now. So of course, interested in your feedback? I’m not too but that’s that’s what i’m feeling and whether you agree or disagree, i’m interested in your opinion you can always get me tony at tony martignetti dot com and also twitter is a good way to get to get me talking. I’m at tony martignetti that is tony’s take two. Steve myers never went anywhere took a couple sips of water. Thank you for your indulgence, let’s talk about another killer app. The philanthropic mortgage. What you got going on there? I did. The philanthropic mortgage seems so intuitive, but it’s something that we would never be able to think about in a highly silent and channeled environment that they call the fund-raising matrix. Yeah, philanthropic mortgage when you when you buy a house, you don’t have to pay for it in full before you move into it, you’re not you create a mortgage, this mortgage you are paying, you’re making like one payment and the payment goes partly for interests and the other. Part of it goes who build equity in your in your home bill’s equity principle. Yeah, yeah. Building building princessa build equity, but basically the idea here is that your it’s just same ideas. Thie the virtual endowment a person can make a gift of that spending rate for the for the scholarship that they’d like to have. And so the scholarship khun start up right away, and then in the virtual endemic, they’re going to make slight, sort of like a balloon payment at the end of their life. They’re going to pay it off through there bequest. But in a idea of a philanthropic mortgage, you can pay more than just the quote unquote interest. You could also pay a little more than the spending write thie operating annual cost of that on that little bit extra goes to creating and building equity in your endowment fund. Beautiful so over years, over time, you can build the equity in your fund and your program can begin right away. So if you’re talking about a scholarship or a professorial chair, you get to meet that incumbent. You get to get the letters from them, you get to go and play an active part and have a relationship with the organization of the people that you’re supporting. So going back to our hypothetical before maybe that donor is giving ten thousand dollars a year or seventy, five hundred years, five thousand is the spend rate, and then the surplus goes to start building up that endowment, which will be fully funded at some balloon payment with some balloon payment in future that’s exactly what it is that there’s an even more interesting example that relates us up to a donor who’s maybe a little bit older, and they’re going to have to and heaven, ira ira, now that that thie permanent charitable rollover is in effect, right, we know that it’s going to happen all the time. We want to wait to the end of the year and guests on wait to the last minute so we could make these gifts whenever we want to. So that means if you’re working with the donor who is going to be seventy and a half in the next couple of years, they’re going to start taking money out on a regular basis, right? That required minimum distribution wire to do that and let’s say that they don’t need it toe lived, and they could become part of the, you know, both part of the virtual endowment, and it can also be part of the little extra that they might have. So working with a donor who for the first couple of years is just paying the spending right to create a post doctor old chair in computer science because he loves that. But towards the end of the schedule, he’s going to reach the age of seventeen and a half he’s going to get a huge for him at least required minimum distribution arm that’s going to be his balloon payment. So he’s going to pay the regular amount, and then the last year he’s going to receive a much larger amount from his ira, and he’s going to add that complete his thie endowment that he writes for the post doctoral fellowship in his parent’s names. I’d like to think of the the ira now, especially because the rollover is, well, it’s actually a qualified charitable distribution. But everybody knows there’s a rollover because that’s, now permanent, we might start to see, you know, ira’s sort of become i got many. Foundation, you can do your charitable giving through your i r a have a count toward this required minimum distribution, which for a lot of people is more than they want or need, and then you’re not, you know, text on it. You avoid the federal income tax on that, that distribution or that gift teo to the charity, so not only doesn’t have a value as a transaction, because each time, as you pointed out, you don’t have to pay a tax on the money that you’re giving away, you’ll never taxed on it. Essentially, you can use it strategically to grow. You’re on pay, the spending rate and the operating costs for your program so you could begin right away. Transformational and transaction sorted. It’s okay, we agree, it’s, not a hostile environment didn’t think you’re walking into a house down. Okay, um, your your final killer app is a step up gifts, sort of a hybrid talk about talk about to step up it’s a hybrid that person might be able. Tio buy-in this is one of those gifts that people wouldn’t think about because they would think that i could never have a professorial chair at least not during my lifetime because the professorial chair cost of million or two million dollars and that’s going to be more than likely that i’ll be in my state, but i can’t really find a way to access that money. Now, however i can. I do have that five thousand dollars that i’ve been giving every year for general purposes on dh i could continue to do that for a number of years, so i could start off by funding that scholarship. We talked about earlier that hundred thousand dollars scholarship that costs five thousand dollars a year, so during my lifetime with simon older donor, i could have that masters or other scholarship that could begin right now and then upon my death, the funds from my estate bequest for my estate could step up that endowment to the million or two million dollar level. So basically my gift would step up from a master scholarship or a doctoral scholarship or a postdoctoral scholarship all the way up to a professorial chair through my estate, okay? And my plan would be put together s so that the totality of my plane would be understood by both myself and by the charity that i’m working with from the very beginning, right, this is a comprehensive that truly is. A transformation will get. It transforms from an annual gift to a major scholarship gift than to really a very substantial st gift. And they’re all tied together around the same purpose, even though there are separate gifts that function for different purposes along the way. And then, ultimately, they all go for the same purpose. How do the killer aps and the smashing of the matrix and the creation of the personalized philanthropy? How do these all come together, too? Change our solicitations. It’s really a good question. I think it changes the way. First of all, it it changes the way that you think if you go back to the back to the movie the matrix, when people see the matrix, they sort of acquire these magical powers that could kind of see around corners and they can fly, they can defy the laws of physics because they understand the world in a in a way that was different in the way they understood it before. So if you are, if your practice becomes one of personalized philanthropy, you’re kind of working as an enlightened generalised you have all the gifts, all the building blocks of philanthropy that you could bring to bear on each person, wherever they are and that’s going to change the nature of your work. You’re going to be basically sitting on the same side of the table as the donor, really an ally, a force to help them achieve what they want to and realize what’s what’s possible that they never would have thought was possible before by connecting all these small, modest gifts that they could make during their lifetime with the larger gifts that they could make through their estate essentially changed the whole value change, so the value can come out when they want it to come out and achieve that impact on dh begin to change society now. So that means that instead of just kind of being a hit and run kind of fundraiser like the annual fundez people come in, i’d like to get the same thing i got last year, maybe a little bit more, you know, and then move on to something else. Instead, you’re connected with the stoner through time, you’re not just looking at them at a point on the donor pyramid, you’re looking at their whole lifetime value as a donor and that that changes everything, the changes, the process for developing a personalized gift is much different. I think the solicitation of a typical asking for a regular don’t write your soul stations is going to be more questioning and what’s important to you. And what what brings you joy around the work that we do, and right and more of a process than a discreet sit down? And the loser is the one who talks first after the ask is made and then in four days there’s a follow up phone call. What are your thoughts about what we pitched? Right? Very different. It’s it’s really completely utter lead. So what are some of the things that you ask about in your solicitation meetings? Well, it’s not that i ask any pursuit, different questions than other fundraisers would just when i’m when i’m huh we’re thinking is different, i’m listening, i’m listening in a different way, and so what are you doing? Let us into that neo brain. Okay, well, what you’re doing when i’m trying to do is some trying to discover what what matters to them and what i have that other fundraisers i don’t have is that i have these killer aps that khun connect to where the donor is, so that if a donor has a habit of giving annually, i couldn’t begin to think about how might they have a greater impact by connecting all those gifts that they’re doing if they gave for the last ten years, five thousand dollars a year, chances are pretty good that they won’t be offended if we talk about if you continue your pattern of giving, you could have a whole different kind of impact then you then you were having the fair. So it’s it’s a different different tools and technology that i can use. I don’t have to sell them the math building when they’re really more interested in the arts and music program i can start with where with where they with where they’re at. Ok, so that that makes all the difference. All right, thanks for letting us into that head. We wantto when i want to be there explicitly, even though we’re there for the hour. But it’s a good head today because you, you know, you’re not just talking about donor-centric donor focused e-giving when you get this information, you can use it so that if a donor is if they may already have included you in their estate plans that’s a lot of donors they will they will do that without even being asked that’s that’s where they began. So you know that there’s going to be endowment possible att tthe. Now you could begin to talk with them about connecting the current giving so that the impact of that future gift can start now. We have just about two minutes before break and in those couple minutes, i want you to flesh out something. You talk in the book about the four children from the passover seder? Yeah, just a couple minutes. How do they figure into this? The four children? Who are they and what is in there in the past? Over on the passover services. This is part of the service that gets recited every year, so people know these names might be familiar with him. So you could well, they think that they were going to passover seders. I’ve only been to one in my life and i don’t remember the four children. So the four children, the seder are the wise, the wicked, the simple and the one who doesn’t know how to ask. So just imagine that these people have grown up and become donors and each one of them in the past, over service. The idea is to try to reach each individual, each type of children of child where they are, and begin with what they are, who they are, and to relate to them as individuals on then you build out, you build out from that. So the four children who begin to think about them a stoners you begin to focus on where they’re at. If they’re wise, they might give it they might be the kind of person who gives every year without being asked if they’re wicked, they might. Wicked is not it’s, not a bad term in this case, it’s a kind of a positive thing because the person would be discerning very smart, they might have an interest in taking care of their loved ones as well. The donor, who is simple just might begin with a bequest because as the seeds were planted before them, they will continue to plant the seeds for the future. And the donor who doesn’t have to know how to ask is the one who has a charitable inclination but doesn’t know how to scratch that itch so that they’re the most fun to work with the ball. Beautiful that’s, great story. I kind of wish we’d ended with that, but we’re not ending, but we have. We’ll have a good ending anyway. Let’s, go out for a break when we come back. Steven, i’m gonna keep talking talking a little about counting all these new gifts that you’re gonna be getting. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth godin. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz if you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Oppcoll i was just talking to robert planet this morning, as i was saying that’s, a pure coincidence. I did not choose that drop, teo, be put in he’s going to be guest next week. Got more live listen, love rego park, new york. Welcome that’s queens, of course, and augusta, georgia, thea, was that the masters that always in the u s open no usopen rotates the masters in augusta, isn’t it? Live listener love to rego park in augusta, we also give ah, sweden and kazakhstan with us live. Listen, love to you wonderful, thank you for being with us now, affiliate affections. Did you think i forgot the affiliate affections? How could you think that i forgot affiliate affections and podcast pleasantries? Our many affiliate stations am and fm stations throughout the country, whatever we fit into your time block throughout the week, whether it’s a sunday or a tuesday very grateful that you are with us affiliate stations throughout the country, affiliate listeners on those am and fm stations and the podcast pleasantries have to go out to our over ten thousand listeners. Podcast wise, so glad that you were with us. Most ofyou come through itunes, although there’s, others a stitcher and there’s ah podcast site in delaware, delaware it’s d d, which is germany in germany, that we get a lot of listeners from whatever site you’re catching us from. Thank you pleasantries to the over ten thousand podcast listeners. Okay, steve myers, we’re going to have lots of new gifts coming in, and you’re pretty. You’re pretty generous about counting you don’t say very generous don’t say that in the book, but it’s between between the lines you want, you want to give as much credit as possible. Not not surprising. Really. Yes, yes, you do let’s talk about, say, i’m non-cash we break this down, we look at the killer aps and how they would be counted. Or what’s your what’s your counting philosophy generally let’s start there. Okay, the prime directive for me and counting is don’t just count one number. Yes, you said that explicitly. The book? Yeah, playing everything in our lives. It’s the sort of damage cleese hanging over the head of every fundez razor, its financial resource development and metoo how much did you raise? You have to how much did you raise what didyou raise? And if you don’t have an answer for that, someone else will. It’ll be on accounting formula financial formula tells what the present value is of all the gifts that came in and of course, the president value doesn’t include bequests or request expect expectancies. It doesn’t include the kind of cultivation in the activities that you dio, it reduces everything that comes out of the system that doesn’t not have a present value. And as fundraisers know thiss a lot of things that we do that that would be considered us fund-raising achievements that normally don’t count. So we wanna have a way of describing what it is that we do that goes along with how we feel about what fund-raising achievement actually is so when i say, don’t count just one number, what we’re really saying is there is one number that you have to be aware of it everybody has to know that, but there’s a complement of that one number and it’s, a multi dimensional set of numbers that can help us to measure our own effectiveness and convey to the people that we are working with. And four what all this fund-raising has been about and really there are three kinds of gifts that we we like to count outright gifts that count one hundred percent gifts that there would be, like category one, gifts, cash and cash equivalents call those the category one cash cash equivalents that would include pledges better like payable over a couple of years. Legally binding, i get legally binding place it’s legally binding pledges on a legally binding pledges couldn’t include pledges that air payable over one, two or three years, but also pledges for older donors that are going to be they’re considered is bookable or irrevocable from their estates. That’s another type of ah gift that would count in this cash or cash equivalents. The second category is thie irrevocable gifts that way. We raised a charitable remainder trust and gift annuities, and part of the value of them would count in that one number, and the rest of the wood would not count until they were later received, and the third category is revocable gifts or or bequests that are expected but that have not yet been received and they’re not legally binding and they’re not, and they’re not legally because there are ways of making a bequest legally binding if the person signed a contract to bind their state testamentary contract. Okay, so this, uh, this journey towards personalized philanthropy really began for me with this question of what am i doing here? What? I just asked that question about a half an hour, you’re just asking that’s a really good question that you should always be asking, what am i doing here? And if you’re on task, you’re doing something that relates to one of those kinds of gifts you’re cultivating a donor for a future gift your culture, get cultivating them for a gift that can provide income to them now and a gift to you later, and you’re also cultivating a formal gift that they could make now. And that you can have now that could be both cash or khun b assets other other than cash and that’s, how you would evaluate what you’re doing in kind of a multi disciplinary way. How do you like toe, give credit to fundraisers for activities that aren’t quantifiable, you know, advancements in a relationship, but the person didn’t increase. They’re giving this year or pledged to in the future, you know, all those activities that meaningful but nonqualified oppcoll yeah, you want to how do we help fundraisers be recognised? Well, you know, we develop metrics out of these out of these out of activities, and you try to figure out the ones that are going to be important for you, and you embrace the ones that are important for you. Now, sometimes back-up people go way overboard on this. There was one fundraiser that i know who travels around a lot to meet with donors, and his super bowl advisor wanted to him to quantify how much. Money per per mile. He was raising. He said, oh, no, no, i won’t do that on. He was senior enough that he was able to avoid that in another system they want to know. What is this fundraiser doing every fifteen minutes, it’s? Almost like a that’s like law firms like a lot of booking for way. I used to book six minute increments. All right, we just have about a minute left. We don’t want to do right. We do it right, that’s what not to do. We have about a minute left. Leave us with some things that we should be measuring to give credit to fundraisers sametz samples of what you measure, you liketo measure well, when you when you do these blended gifts with blended gifts come from a combination of current and future gifts. So you want to measure the gifts all of their dimensionality so that you could compare them to the single present value along with all the value that they’re going to bring to the organization beginning right now. So if you’re going back to the person that we’re speaking of before, go ahead, you have to wrap it up, okay? Well, their gift just going to have an immediate impact and it’s going to grow and scale up over time and that’s what you want to try to achieve that’s, the grail of fund-raising and that’s how you want to track. Okay, we have to leave it there. Steve myers, vice president at the center for personalized philanthropy at the american committee for the weizmann institute of science. You’ll find him on twitter at stephen meyers eight six three the book get the book it’s personalized philanthropy crashed the fund-raising metrics it’s at amazon and it’s also a charity channel, which is the publisher. Thank you again, steve. You’re welcome next week, robert panel, we talked about it, but i’m tired of talking about robert penn of this show. He’s going back. We’re going to talk about the history of our sector and jean takagi are legal contributor on the new overtime rules that you need to know if you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. I received the guidance, i received guidance and i was shown the path. The song is gone never again will i be singing where? In the world else would you go? Thank you for your indulgence while i found the way forward, responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled, pursuing dot com, our creative producers claire meyerhoff, sam liebowitz is the line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez. Our music is by scots. Dine in brooklyn, be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Dahna what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to heal. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.