Pay attention to your boomer donors. Promote planned gifts to them. You can’t assume estate gifts will come from your loyal lifetime donors. You need to ask for them.
I love our sponsors!
Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.
Listen Live or Archive:
- On Fridays at 1pm Eastern: Talking Alternative Radio and tune in
- Listen to the June 9, 2017 archived podcast
Michael Davidson & Brett Carey: Youth on Boards
Have you considered reducing the average age of your board members? Would you bring on a teenager? What are the issues with millennial board members around recruiting, engaging and retaining? Dr. Brett Carey was on his first board at 18. Board coach Michael Davidson returns to add his perspective.
Brad Shaw: Crazy Good Turns
Rather than Nonprofit Radio, here’s the podcast you want to pitch to tell your story. They even have hats and bumper stickers. Crazy Good Turns host Brad Shaw shares what they’re about.
Top Trends. Sound Advice. Lively Conversation.
Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.
Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
Processed on: 2018-11-11T23:39:34.578Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2017…06…343_tony_martignetti_nonprofit_radio_20170609.mp3.245354061.json
Path to text: transcripts/2017/06/343_tony_martignetti_nonprofit_radio_20170609.txt
Duitz hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host one remind you our three hundred fiftieth show is coming up. It’s going to be july twenty eighth, number three fifty and i’m glad you’re with me. I’d be thrown into apophis itis if you inflame to me with the idea that you missed today’s show youth on boards, have you considered reducing the average age of your board members? Would you bring on a teenager? What are the issues with millennial boardmember za round recruiting, engaging and retaining dr brett carrie was on his first board at eighteen, and bored coach michael davidson returns to add his perspective and crazy good turns rather than non-profit radio here’s the podcast you want to pitch to tell your story, they even have hats and bumper stickers. Crazy good turns host bradshaw shares what they’re about on that show. I told you, take two, take care of yourself, responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling supercool spelling bee fundraisers, wee bey e spelling dot com. It is my pleasure to welcome back michael davidson hey has over thirty years of experience in non-profit board and managerial leadership. He successfully guided the boards of over one hundred organizations. He’s, lead consultant for the united way boards, serve new york city board training program and his past chair of governance matters he’s on the non-profit faculties at new school university and adelphi university. He’s been a peace corps volunteer and assistant district attorney here in new york city and then attorney in private practice, you’ll find michael at board coach dot com michael, welcome back. Thank you very much, tony. Good to be back here. My pleasure. And as i said, our three hundred fiftieth is coming up july twenty eighth and you were on the very first show when it was called twenty martignetti show flies with fun. It was called the tony martignetti show. We don’t even know what we were doing. And dr brett carrie is also with us. He is a physical therapist in hawaii. His board service began at eighteen with the march of dimes in virginia. At twenty five, he was inducted into the march of dimes hall of fame. He chairs the board at west hawaii community health center network. You’ll find him at d. R, for doctor he’s at d r. Brett, carrie, welcome, brett. Carrie. Bret cerini a little tony. Good morning. How are you doing? Aloha to you. Good to talk to you. Where are you? In there. Why were you calling from? So i am actually on the kona coast of the big island on the kona coast. Alright. Cool. Where’s the kona coast bilich chronicle? Yes, on the west side of the island of hawaii. So the east side is where all the volcanoes are and the west side of the dry, very arid side. Okay, now we have a little, uh, sounds like wear a little radio background or something. I know. Is that our thing? Sam it’s our thing? Okay? Its not you, brett. Sorry. Sorry about that. Um, welcome. We haven’t. We haven’t had a guest from off the mainland yet. We’ve neither had onalaska nor hawaii guest before today. So you’re our first welcome. Great. Great. Well, i’m proud to be the first. I’m so glad. And i’m so glad you came to me with the idea of, well, millennials on boards, but actually, teenagers on boards. You started it. Eighteen. How did that come about? Yeah. So how that started is at age seventeen, i was a lifeguard. And i was a sponsored surfer, and so as a surfer, i had different endorsement, and i came up with the idea that i should use my sponsorship. Teo, do something good. So i started looking at different charities to get involved with, and i found the march of dimes, and what i liked about the march of dimes in particular was they had a long tradition of very positive views, involvement, dating all the way back to the polio days of having young people actually go out and collect dimes. And so i approached the marcher done and said i wanted to a fundraiser to benefit your organization, and, ah, a couple of weeks later came back with a bucket of very damp checks in dollar bills that totaled around ten thousand dollars. And then shortly after that, when i turned eighteen, they asked me if i’d be interested and joining the board and you you took it on quite willingly. You were quick. I did, i did so at the time, my main goal of being a boardmember was probably stay on the same packet of the board, you know, board back is everyone else. I was very nervous? Uh, very young at that age, but, uh, luckily, the leadership of our regional board in hampton roads dahna something within me that they thought was work developing. So when they asked me to be part of authority, i was very excited. Okay? And how did it go? How did it go with the outset? Pretty well, where what we’re saying at the time? This is all the way back in two thousand two. Was that there’s a lot of college fund raisers around the country really doing quite well, there’s college fund raisers that are raising over five hundred thousand a year, some over million annually, and think of that time different non-profits were really, really starting to look at the value of young people. And so i was brought on to give that perspective into the youth and college world, and yeah, i was well supported by her board. I did have some good mentors and began to feel really comfortable as a boardmember. Okay, let’s. Bring michael in. Michael what’s your respective on a on an eighteen year old on a board, i think he’s fantastic. I mean, i think a couple of things that number one. A lot of organizations are, in fact, doing what you you know what you’ve described, which is bringing on groups of younger people, mostly toe work on fund-raising. But i’d be really interested in how you got involved with the other aspects of being on the board. Besides the fund-raising. I mean, what was that like to an eighteen year old to be looking at? Organizational finance review of the executive director. Compliance issues those kinds of things that you get involved on the governance end of things as well as on the fund-raising now, let me just remind michael hasn’t been here for over three hundred shows, so he’s he’s become an anarchist in this time asking the questions that no, happy to have a conversation. Now i ask the questions here. Obs are you know, i hope you realize i’m picking on a kid star occasionally welcome. So now, please go ahead. Michael. Yeah, i wouldn’t know. Yeah, yeah, i’d be interested in that perspective. Bright. How did you get involved in that part of it? Especially the reviewing, like, reviewing the ceo performance on eighteen year old reviewing. Ah, ceo. What was all that, like, your excellent. Thank you, michael. Right, right. Those are great questions. And so i was a regular boating boardmember just like all the other board members. So i did have so the rights and privileges for reviewing all the financial statements as well as reviewing our director performance. So when and if i ever felt uncomfortable, something i did have the opportunity to recuse myself from a vote. But for the most part, with the active mentor in had with the explanations that was given before the regularly scheduled board meeting. I felt pretty comfortable, especially with getting the board package normally a week ahead of time had plenty of time to look up any information that i thought i needed to make a good decision. Okay, okay, we’re goingto go out for our first break, and when we come back, of course michael and brett, now i’m going to keep flushing out this issue and we got a live listener love stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals, the better way. Oppcoll welcome back to big non-profit ideas for the other ninety five percent. I feel like kicking off with a little live listener love. We’re going to start domestic here. Uh, right. New york, new york. Got multiple new york, new york. I love it. Love it. Bayonne, new jersey. Just across the bridge and in between new york, new york and bone got staten island live. Listen, our love to each of you also woodbridge, new jersey. Tampa, florida. Brookline, massachusetts. And that looks like all that’s. Okay, domestic. So far, we’ve got hawaii too. But i suspect that that maybe bread. Because it’s ah, kahlua kona, hawaii. Is that you, brett? That may. Okay. Well, live listen, love live lesser love to each of you and the podcast pleasantries in the affiliate affections. Definitely coming. Second half. Never forget the podcast. Pleasantries or affiliate affections. Okay, um, you said you felt pretty well. Pretty well supported. Brett, you mentioned having mentors. They assign you a mentor because you were eighteen years old or everybody on the board gets a mentor. I would say i would say yes. No to that question where i was assigned a mentor, primarily because it was my first board experience, so, um, even new board members that were let’s say in their fifties, if they didn’t have previous board experience or had questions, they were also assigned mentors as well, okay, you were treated equally then. All right, all right. Um, assume michael hijacked the show, so i’m a little out of sorts now, right now, that’s it no, but it’s fine, of course. My michael let’s, go to you for a threshold question. What might this not even be appropriate for your board? Or or could you see a circumstance where i mean, just basically every board should consider having someone? Maybe not eighteen, but ah, millennial on yeah, i absolutely, i mean, eighteen is a little pushing it. But, you know, for organizations, for example, that a youth serving organizations, it is very hopeful, tohave a really young person on the board or brings that brings that perspective, but other than that, i think i work with a lot of millennials coming onto boards, that’s part of what i’m doing in the united way training and and and they’re wonderful on boards. The interesting challenge, though, is different work styles that they they used crime in very different ways, and sometime that creates are kind of a culture, not much of a conflict, but a culture difference in older boardmember okay, potential now now. All right, so that’s ah, yeah, a couple of things there. I mean, that’s an easy example if they’re if they’re serving a millennial community or youth community, then clearly you want to have the but suppose they’re serving an elder community? Yes, absolutely. Still, yeah. Still, because they bring a different perspective. They bring a very different perspective about communication. They bring a different perspective about what’s going on in the world now and the on any kind of organisation. The area where i find it’s most interesting is different work styles. You know, people of my generation in your suit, tony, you know, we used to face to face meetings. We said, why would people we talk? We hang out, right? Yeah, they’re not used to face to face meetings. They want to do things over the phone. They want to do him by videoconference. They work a lot faster and a lot more focused. And so there’s a kind of a culture thing. When when? They’re working together with older people on the board, but ultimately it works, but it creates a bit of a conflict. Alright, brett, did you see that culture, culture let’s not call it a culture conflict that you felt the cultural differences? I’m sure across across the different generations you were working with? Absolutely, and i see that even today sabat currently has my role of four, chairman of the west dwight community health center, and so what i’ve had to dio because, yes, we have board members in their seventies, too are not used two elektronik communications. So what we’ve done is we’ve decided what committee meetings make sense for what form of communication and what i mean by that is there’s some committee meetings where all we’re doing is reviewing information. And so those meetings it’s very easy, tio do through email, whereas perhaps the finance committee where there’s there’s a lot of explanations and understanding that have to happen within the term sheets, we’ve decided that those interactions are best done in person. And so as a board, we’ve come up with a consensus that stratified across different generations, that seems to be working pretty well o k interesting, cool, cool thing. You’re smart paris more. Okay, what about recruiting? Bret how would you recommend if we want to look for potential millennial members for our board? Where would where would we start to look? Sure, sure, i would think the best way it’s actually more passive recruiting where if you’re lucky enough, do you have a young individual come up to your boarder your organization and tell their story and say they want to be a part of the organization? Usually the conversion rate on those individuals into successful four members? Or perhaps a youth advisory council member i think is high, but otherwise to be to have a bit more of an active strategy, i think looking at perhaps student body president, individuals who have been involved in college organizations have shown some sort of leadership potential, and if you’re lucky enough to live in a college town, that should be pretty easy to have one of your staff for board members actually go teo a college club and give their talk about what your organization’s about and see if he’s interested. I can’t get any thoughts on recruiting. What have you seen your clients? Doing yeah, another. Another good outlet is volunteers. People who are have been recruited to be volunteers very often from corporations who maybe who maybe financial partners with the organizational contributes to the organization. They want their younger people tohave volunteer opportunities and the people than that service volunteers. You could get a sense from them. Of the people that are really committed would take on, for example, volunteer leadership roles who come back repeatedly, the volunteer and they’re a great source off potential board members. Okay, i think i remember on i’ve seen your writing to you like the idea of having ah, mentor for new board members, right colleague, another another boardmember as a mentor, and actually i think it applies to every boardmember even those that have been on other boards, and sometimes especially those it could have been another board’s going because they come thinking that they know everything that they’re supposed to know. And so you really wanna have them introduced into the specific culture of your organization and your board. So many organizations now that i know of, will have a mentor for every new boardmember irrespective of their prior experience, what about keeping? These younger boardmember is engaged ongoing basis now, after they’re on boarded well, that that’s a challenge not just for younger board members. It’s a challenge for all board members and one of the things that happens is lots of organizations don’t pay attention to exactly that question, tony and for example, they lose boardmember is very quickly lose touch with the mission, so they got attracted to the organization because of what it was doing programmatically, and then they no longer have any contact with what it’s doing programmatic, they come to board meetings and they meet with other board members, so organizations now do things to make sure that the board members keep some degree of contact with the mission, either by visiting programs, talking to clients, talking to staff or even bringing clients and staff into the board meeting so that they’re constantly refreshed with what’s this all about yeah, that’s what’s an important thing for that. I’ve heard that recommendation a bunch of times from from you and other guests do brett, i’m going to guess it warms your heart a bit that we’re we’re not focusing on what specific teo millennial board members that has. To be done differently, but rather, like michael is saying, these are things that apply to all board members, whether it’s engagement or having a mentor, i love that approach, ok? Absolutely don’t wantto segment you out waken treat you as if we treat all other board members. The teenage thing really, really gets me. I mean, that was that was pretty courageous of that. The local virginia march of dimes to invite an eighteen year old to the board a zoo. Michael what you perspective on that? I think it was courageous, but i think at the same time, it was really very smart. I mean, they saw somebody with energy. They knew how that person could be used. And i assume they figured, brett, you were smart enough to learn what you needed to learn. And they saw a great opportunity. They’re very smart. They weren’t stuck in a kind of a mold. This is what our board members need to look like. They were open for opportunity and for energy to bring new things in. So i think was very courageous of the organization is very smart. What’s that line from top gun. Gutsiest move i ever saw, which may be dating a za boomer. But i’m a young boomer. I’m young. Okay. Let’s. Brett, any any problems you encountered? You be as specific as you can. Difficulties? You recall from being an eighteen nineteen year old boardmember? Sure, i would say the biggest problem. And this comes up on your show all the time. It’s the jargon that gets thrown around, uh, jargon jail. Yeah. Yeah. Eso every organization very much benefit from having jargon. Jail because it’s very easy as a new boardmember tio here. A lot of jargon cannot know what it means to be embarrassed. Teo either ask the question or to become a little more reclusive and withdrawn once you feel like you don’t know what’s going on the board meeting? Yeah, how many times can you raise your hand and say, what does that mean? What, what? That acronym right becomes becomes difficult. Michael that’s a really interesting point about board members. Kind of feeling embarrassed to ask questions. And one of the things that many organizations do now is they add at the end of a board meeting, an executive session and the executive session has those staff in the room and it’s just the board members and it’s an opportunity to say whatever might have been on your mind that for whatever reason, you might have been reluctant to say, and so and that’s always a good opportunity for people to ask the questions that they think might be regarded as dumb questions. So it’s a it’s, a it’s, a structural thing that board’s khun due to get past that. But then you’re still sitting with your fellow board colleagues. Yeah, but is it likely you’re old? You still got the seventy two year old in the room? Yeah, but but somehow, without the staff in the room, it’s a little easier, it feels more informal. Okay, brett, you taking on anything like that? Or did you just cum it yourself? You know, how did you work this out? Oh, certainly, there were certainly some embarrassing moments, but i think michael’s right without staff in the room, sometimes things are a little easier, but that being said, a lot of times, there are boardmember that you’ll feel more or less comfortable asking questions to create understanding about. So yeah, i definitely have the moments where, you know, i felt a little embarrassed are i wanted to know more information, but again, i think that goes with any new boardmember to where, you know, even if you’re an individual in your fifties, maybe you haven’t had experience with human resource is with finance with fund-raising and so most of the time, when you recruit new board members there’s going to be situations where they feel a little uncomfortable, so i think that’s just important to recognize when recruiting any new boardmember okay, okay, um, michael, have you seen where boards will will recruit management from west where organizations will recruit management from the boards? Is that a is this a possibility that you might be a millennial might become the next ceo or ceo? It happens, it’s not a great idea because you really don’t want your board members looking at their board position as a as a potential personal career ladder, because then, if that if that becomes a possibility of the organization, they’re going to behave differently, and they’re going to be looking at the board position from a personal point of view. And so occasionally it happens, but it really is rare, it’s not something that happens very common, and the only time it sometimes happens is if a longtime executive director. Is stepping down and there’s nobody immediately available to fill in, and then maybe a boardmember might step in on an interim basis, but even that is not a great idea. So in general, board members don’t do that, and in general organizations don’t encourage it. Yeah, okay. All right. Bret you have any perspective on that? Sure. Where i agree with michael. Where? Through a succession plan succession plan. You might see that you might see, you know, a board chairman temporarily serve as an interim ceo, but, um, i would say also in rural areas like out here in hawaii, it’s probably a little more common for individuals to g o from aboard role to a staff role, but that’s purely out of necessity, we’re in a rural area like this, especially where it’s very hard to find someone with five year work history in a way, or even a ten year work history that probably more often than two more urban area, you will see boardmember going on and serving the staff members. But i completely agree with michael where you don’t want to set that up as an expectation toe where someone starts changing their views. Or use their role of boardmember differently, you know, they start auditioning to be the next ceo. Yeah, okay, getting at zoho on ah, a job interview almost on there being evaluated for that. Okay, okay, now the average board ages is about sixty eight and ah, and we have less than about two percent of boardmember zehr are under thirty, which is the millennial means not for money or cut off, but it sze close. Brett, you’re, uh you’re obviously encouraging greater age diversity, right? Absolutely, absolutely. Where we look at boardmember ship and a lot of time, ethnicity and gender are giving great priority, which they should be. But we should add aged ever see that as well? Millennials are now the largest generation to that was a pew research center early last year, like march or april of last year declared that they now outnumber baby boomers. Michael, you and i are under threat way r yeah, andi, i know. And you’re in your you also agree with the idea of greater age diversity? Absolutely. It brings in different perspectives. But whatever we talked about, yeah, we got, like, another two minutes or so. What else? You want to not necessarily leave people with but the things that we haven’t talked, something we haven’t talked about yet? You want to you want explain? Sure, sure i would. I would say that board should have a conversation about potential versus experience and what i mean by that is we’re in the air, the mark zuckerberg. So the world. So where you’re seeing young people do phenomenal, phenomenal things who ever thought we would have a twenty six year old billionaire? And in addition to being a physical therapist, i also create rehab fitness app so smartphone applications and when i go into different tech conferences, it’s amazing to see the value that different tech companies are putting in the young people, very young people sometimes eighteen, twenty years old, and i would suggest that perhaps the fund-raising and non-profit world can look at millennials and younger people in the same way that the technology industry has. So as a physical therapist, you see people’s potential. I love that, and you want to and on board, you want to balance that potential with experience? Yeah, absolutely. Okay, michael, final word. Thirty seconds or so. I’m right there with you. Bret that’s. Really interesting. The only thing is, i mean, it’s a much harder job to to read potential than to read a experiences is very it’s. Not a resume is on a resume, right? But i think you’re absolutely right. That is what we should be looking at is the potential and the march of dimes. And where was it in virginia? Brett hawaii. In the virginia beach area. You beach. They identified it. So it’s, it’s, it’s, eminently doable. We got to leave it there. Brett gary, physical therapist in hawaii. You can follow him at d r brett, carrie and michael davidson. Bored coach, you’ll find him at board. Coach dot com gentlemen, thank you so much. Thank you. Nice talking to you, brett. Pleasure. All right, take care. What do we have coming up? We’ve got crazy. Good turns coming up with bradshaw were going a little fun with this former home depot. See? Sweeter now with a with a dot org’s. Um, first pursuant, enormously rich re sources that are all free. Whether you hear me talk about week after week, whether it’s, webinars, resource papers, white papers, the other content that they have archives that they’ve got i’m just encourage you to check out pursuing dot com for the webinars for the for the for the content papers, click through and they just have a wealth of free resource is they are they’re they’re engaged in fund-raising they’ve got research on fund-raising you need to raise more money, i think you’ll find the resource is at pursuing dot com valuable and we be spelling you know them super cool spelling bee fundraisers and we’re obviously we’re just talking about millennials and engaging millennials. Maybe before they come before i become boardmember sze don’t want to check you out and what better way to check you out? Then? A spelling bee fundraiser bret was a fundraiser for the virginia beach march of dimes. Now you might do it as a as a knight of spelling and live like stand up comedy and live music and dance it’s a night devoted to fund-raising for your organization, check out the video at we be spelling dot com and then pick up the phone for pete’s sake pick up my voice cracked alot i hate it when i love it! Talk to the ceo, alex greer set up a night of spelling bee fund-raising for you now time for tony’s, take two summer is here, and i want you to take care of your self to get away from your work. Phone, email, social texts out of the office with you, get out! I did not have a video last week because i was taking time off for myself. Now i do have a video, so but that doesn’t mean that you take time off, and then you work twice as hard the following week. I’m not. I’m not suggesting that either it’s, like, don’t get carried away, but i do have a video. It’s got advice. It’s got some drinks, suggestions, it’s, too good to drink tips in there and, uh, an admonition for napping. Check out the video it’s at tony martignetti dot com. Please take care of yourself this summer, that is tony’s. Take two. My next guest is bradshaw he’s, the host and co creator of crazy good turns podcast telling stories about people who do amazing work for others. He’s been the chief communications officer at pepsico gateway and most recently, home depot, where he reported directly to three ceos during his more than ten years there, he’s been on the boards of the point of light foundation, ken’s crew kaboom and the metro atlanta area council of the boy scouts of america. You’ll find the show at crazy good turns dot or ge and at crazy good turns welcome bradshaw. Hey, tony how’s it going, it’s. Really great. How you doing? Down in atlanta? Uh, good. It’s a beautiful day here. Not too hot. It’s. Uh, just a stunning spring day. I’m glad i’m glad you’re okay. I’m glad you have good weather. Let’s. Get past the weather. You know, that’s, the basic everybody could talk about the weather, right? We all have that in common. So let’s, talk about this crazy good turns your co founder of this podcast, uh, frank blake was the former ceo of home depot. Correct? All right, so so this’s. An interesting mix. Tio two high. Level c sweeteners at home depot. I don’t know what you’re trying to atone for the for what you brought on the humanity as a cz corporate raiders waiting this right in my way. I like to think we did a lot of good in the world through home depot. And i will say that our experience there is actually what led us to do crazy. Get turns. And you want me to give you the back story on that? Yeah. If i could just starting just a tad. I know you were doing videos for home depot employees, right? Yeah. I mean, that was one of many ways that we communicated with over half a million employees across the country. That’s correct. So storytelling was part of how we communicated at home depot, both frank and me. And as you said, i’ve reported directly to frank, who was running the company, and clearly, storytelling and communication was critical in his mind to motivating, as i said, that half a million employees. Yeah. All right. So we see the sea, the qualifications you wanted. Your both are retired now from home depot. Is that right? Yeah. We both retired in the spring of two thousand fifteen. Okay, so wealthy okay, did well did well, home depot, we’ll leave it there. I won’t get carried away. Um, and so now e-giving back. And how you doing that through crazy good turns. Well, what? Uh, fundez over coffee. Frank and i were talking and discussing what we might be ableto do together post home depot. And he made the point that i just made, which was in the end, what we did really well, we’ll tell stories, let’s, figure out a way to do it for the greater good. And it was frank idea tio basically focused on non-profits we both worked with a number of non-profits at home depot, iran, our foundation and all of our corporate giving. And frank was obviously closely involved with that. So we got to know quite a number of non-profits would really cool back stories. And we said rather than just focus on what they’re doing and the good work they’re doing let’s focus on that sort of compelling backstory of their founding. And what inspired that founder to create that non-profit and that’s what crazy good turns us. It’s a roughly twenty minute podcast that’s a voiceover narrative, not just a q and a that set the music and tell the compelling backstories of non-profits let’s not be too critical of the q and a format. Okay, i wasn’t critical, so i was differentiate. Okay, okay. No, that’s. All right, i did see that i have to talk. You know, i was looking at you up and i did see some quotes in the atlanta journal constitution. Ah, but you’re fairly differentiating from from the format that i have on non-profit radio. Sure. Although i’ll tell you one thing, tony, we are looking at supplementing that narrative format with some possible cubine a content as well down the road, you know, we’re still young, we’re still growing. Ah, and that could be a path that we take in addition to the narratives we tell you’re in your second season now, is that right? That’s correct. Halfway through a second season. Okay. And ah, how often are you publishing? Every other week? Okay, we’re on a brief hiatus now till july. We’re just taking a little summer break and then we’ll be back in the lead after the july fourth holiday. Yes, very nice. I saw that nothing, nothing this month, but coming back after july fourth, we’re taking your advice t get out during the summer, which is what we’re doing. Okay, very good. Um, you are you get your how many listeners how you doing listenership so far? Second season midway through? Yeah, we’re right now pacing and over six thousand downloads a month, which for a podcast our size with no notoriety in terms of a celebrity host is pretty good. We’re ahead of the curve. Ultimately, we want to scale to a size where we can sell ads and get sponsors and will remain a non-profit we are non-profit, by the way, funded by frank’s family foundation, and we’d remain a non-profit if we become profitable, but we’ll push those profits back to the non-profits way feature so it’s a it’s, a pretty innovative model of fund-raising through storytelling if we can just keep growing now, as the as the host of producer of ah self-funding podcast, i got to say you’re, you know you’re in a very enviable spot where you’ve got a foundation helping you out. It is true, very fortunate to have the resource is that we do. Thanks to frank in a family foundation. It’s it’s. A blessing compared to a lot of other podcast. Start up. Interesting. So you count. I guess this is a little inside baseball, but but but you count downloads per month. I never i never counted that way. I was looking listeners per week. I mean, i could say, like, sixty five thousand downloads a month or something like that. Yeah, i never i never had. And i never looked at the number that big. I mean, i look at it, but then i divided by the number of show’s in a month and that’s how i get listeners per week, right? And i can, you know, we can see by weak as well, but and? And you know this well, when you, when you release new episodes, you see spikes with the automatic download on itunes that elsewhere? Yes. I’ve heard rumors to that effect. Right. Thank you. Okay. Yeah, but okay, interesting, because i could see, like, sixty five. All right, so, um, i’m not trying to be competitive, but you just you piqued my interest. Cause i never counted it that way. You got you got some? Very interesting stories can we can we talk about the the organization that helps the people who are living in the storm tunnels below las vegas? Yeah, that’s called shine a light and that’s that’s an interesting story. And it’s it’s basically one guy in las vegas, it’s not even an organization or non-profit it’s just one guy doing great work. He was a writer in las vegas who stumbled on the fact that there are three to four hundred homeless people living in the storm drains in las vegas, and he decided to just help him and that’s what he does, and it connects him with relief agencies, and secures donations for them. It’s uh, a cool story and it’s, one of those there’s there’s a number of stories that we tell that air really sense of discovery. You come away and say, wow, i didn’t even know that was an issue or ah, cause that i could actually look at maybe contribute to yeah, that wouldn’t move me, especially because what? You just said it za solo guy. Oh, and he hasn’t scaled it up. I mean, he’s got volunteers and things, but but he’s just he got moved. By the piece that he wrote for the i guess i gather it’s an alternative paper in latto rittereiser and ah, just even as a journalist he got he got so involved with the personal story that he had to help the people he was he had just covered. Yep. Moving. Moving so that i mean that’s, you know, that’s the beauty of what you guys are doing that that we’re not doing here on non-profit radio well, that i mean, we are trying to tell inspirational tales in the hopes of motivating others to do good things for other people. And even if it’s not starting a non-profit if it’s just holding the door open for someone one day, i mean it’s there’s, a lot of good that can be done in the world and that’s what we focus on and hopefully we’re an antidote to a lot of the nastiness in the world today. We were just talking about the eighteen year old boardmember let’s talk about the story that you you covered you of the ten year old founder riley pack? Yeah, right again. She’s amazing. Yeah. So she started that, you know, there are a number. Of organizations out there that gives school supplies to poor children, but the fact that this was founded by a ten year old she’s sixteen now was just remarkable to us. And when you, when you hear the episode as i’m sure you have, you come away so impressed at the complexity of her world view and her ability to actually marshall resource is to solve a problem at the age of ten it’s pretty incredible. Yeah, i again another moving one. What are you looking for, brad as your as your vetting the stories for for the podcast? Well, it’s it’s a great question, tony, because we get a lot of submission through a website that, frankly, we appreciate the submissions but can’t cover them all in frankly, wouldn’t what we’re looking for is just a compelling story. So what we tell everyone is all non-profits by definition, you khun say do good work, but do they have a good story? And so we always do a pre interview with the founder or someone on the founder’s staff to just sort of stress test what that backstory is, are there some interesting twists and turns in that person’s life? That maybe aren’t on the website or in any of the previous media coverage. And so we try to teach those out during the pre interview process so that when we go into it, we know that we’ve got a compelling story line before we even do the interview. Music is also important to your show. It is? Yeah. I mean, it’s it it it is an important part of the whole aural experience for us. And, you know, it brings a richness and sound and just way think, ah, highly polished professional product in the end. Yeah, yeah. And, uh, i noticed you have a you have a grant contest for radio for fifty thousand dollars. This is you got fifty thousand dollars to give tio one of your one of the charities you chronicle. This is that xero yeah. That’s. Right. And again, this is the generosity of frank. I mean, he gave a twenty five thousand dollar grant at the end of last year’s season, which we gave the team rubicon. That was our premiere episode this year. We wanted to just put a little bit of sort of soft criteria around it to say, hey, we want to get back to the non-profit that we feature, who does the most to help spread the word about crazy good turns through their social networks through their email blasts and just their overall dissemination of their episode? And so we’re just, you know, walking along this this season, keeping an eye on how people are helping promote crazy good terms and at the end of the season will give one of those non-profits fifty thousand dollar grant thanks, frank. Yeah, well, bravo, brad, i mean, you’re you got a bunch of organizations now stepping up their their social media and other games to help you promote the show and for the one that does the best there’s a nice fifty thousand dollar gift that’s yeah, that’s and i mean, you think about it, some of the non-profits we cover are very, very small and something like a fifty thousand dollar grant is an important grant to a non-profit of any size, but it could be game changing to one of the smaller ones if they should get it. Yeah, now, what about the musicians you’re i feel like i feel like you’re shortchanging the musicians because because those air all done gratis. They are on dh, so, yeah, they basically donate their songs to us, uh, to score the show itself on dh way went into it, saying it would be a nice vehicle to actually provide some music discovery as well. And that’s, that’s, certainly part of what we’ve been doing. Okay, we’re going to take our takeout break when we come back. Brad, i’m going to continue talking about crazy good turns podcast and how you submit and a little more detail about what they’re looking for. And, ah, a couple of other stories stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guest directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation. Top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m lawrence paige, no knee author off the non-profit fund-raising solution. Welcome back to big non-profit ideas for the other ninety five percent let’s, continue with that live listener love! We’ve had more people check in from new bern, north carolina and texas, texas we can’t see your city’s fremery masked in texas don’t know why, but welcome to the broadcast on dh, then let’s go abroad. We’ve got a lot of a lot of listeners abroad starting in germany, guten tag and also seoul, south korea, always always loyal listeners in seoul, thank you so much on your haserot comes a ham nida, ukraine! Ukraine is with us. We cannot see your city, but we know you’re there live list their love to you also, knox are in malta, mexico city, mexico bring a star days, el hadi dahna morocco live listener loved to you and team gear morocco to for two are they neighboring cities? I don’t know, barocco, welcome live listen love to you, and we’ve got to do on the heels of that. Of course, going the podcast pleasantries did i just say plod? Cast the podcast pleasantries come to the over twelve thousand listeners each week, whatever your task you’re doing while you’re listening whatever device whatever time, thank you so much for being with us means a lot. Thank you. Pleasantries to the podcast audience and the affiliate affections are am and fm listeners throughout the country. We’re gonna have some kind of a couple of new am fm affiliates to announce in the next couple weeks or so just tryingto close those up. Wrap those up, but we’ve got a couple new ones coming up so glad that you’re station fits non-profit radio into its schedule affections to our affiliate listeners. Bradshaw i got it. I got to send out the love. So thank you for hanging on while i do that. No problem let’s talk a little more about the submission process get can you can you be a little more detailed for the organizations that would like to submit about what it is you’re looking for in that compelling backstory? Sure, uh, if you go to our website, which is crazy, good turns dot or ge on, just scroll down toward the bottom of the landing page. You’ll see a little box that says, tell us a story and if you click on that it’s just an automatic email that you can fill out and send to us and we read everyone, uh, replied all and as i said before, we ask you to really tell us what is that compelling backstory in addition to what the non-profit does on dh it’s work and it’s focus and cause so sometimes that doesn’t necessarily confirming the e mail, but it looks like an organisation that eyes interesting to us. Then we’ll pick up the phone and talk to someone to try to get more details. Well, okay, all right, so cool. You’re you’re investigating investigative investigative journalists? Yeah, sort of. Okay. We’re not looking to blow the lid off. No, no, no. Yes. All in a positive. All in a positive light. Okay, um, i guess and the best way to highlight some of these interesting back stories is to is to talk about a few of them here. Let’s, let’s talk about team rubicon, which you mentioned. What? I guess i’m going to blow the headline for you. But what compelled me about this one was there was a comment about the addiction of war. Yeah, that’s. That was the first question that we featured in that episode when i ask jake can you miss war? And he didn’t skip a beat he’s, a former marine who was the co founder of team rubicon, which, for your listeners deployed veterans to disaster relief areas. It’s a it’s a really cool, well run, terrific at marketing organization, and jake would is the founder on dh is just one of the most interesting philanthropists out there today. They do just a fantastic job, they’re working, they’re helping vets by sort of tapping into the one of the adrenaline that they’re not getting in there daily routine back here in the states after they’ve left the service, and then they’re also helping victims of tragic, natural natural disasters. That’s, right, it’s a win win and i would say, in addition, that tapping into the the adrenaline which which jake describes well, he also goes to great lengths rightfully so, to talk about veterans commitment, the service in general, you know, you think about it, they they voluntarily joined whatever armed services branch they did, and by nature, their service minded and when they, when they leave the service and come home, sometimes there’s a pretty big void you need to fill in terms of service. To others and this’s a great way to do it into your point. It helps those victims and disaster stricken areas as well. You do your show from a studio. Is that right? Won a radio studio in atlanta? Yeah, we do. We are audio engineer is a gentleman named steven key who is a a m d j here in town. And sixteen. Ninety, uh, is the station and they very graciously loan us their studio when it’s not used. So we do all the interviews from there. We do the voice overs from there as well. Do you always have people come to the studio? Are they’re calling into? I’d say it’s about half and half when they do call in. We asked that they go to a studio so we can capture their audio and high quality. And, uh, and then we mix it after okay. Yeah, you do. Yeah. It it’s heavily produced, which is, is a different sort of format for then. A lot of the non-profit podcast that are out there correct. That’s? Correct. Yeah. That’s, you know, and by the way, purposely wanted it to appeal more broadly beyond just the non-profit sector. Clearly that’s a big target audience for us, for all the obvious reasons, but we know that a lot of our listeners aren’t affiliated with a non-profit or maybe they give to some but aren’t really in the world of non-profits and we wanted it to have broader appeal with just great stories about people doing amazing things for others. Yeah, for sure i mean, you’re you’re you’re you have terrific, i think commercialization potential too, because the audience is really the whole, the whole country that’s what we’re hoping we just need thio keep getting the word out and keep growing. Okay, well, if we can help you while we are helping you, you are you are you people let’s talk about another one that i thought was interesting, so i’m making it all about me. I didn’t even ask you which ones you thought were interesting. Maybe i should throw it to you. Is that why don’t you? So i did not listen to every single episode, so i don’t have the the breath that you have let me toss it to you, what’s one of the stories you cover that that sticks out ah, one of the ones that’s. My personal favorite, is, uh, stephen siller tunnel to towers. And that was one of our early episodes in our first season last year. And again, i mean it’s it’s, the backstory that makes it so compelling. Uh, stephen siller was a fireman in new york who, uh, i was off duty on nine eleven and grabbed all of his gear and drove as far as he could get that close to the towers as he could get ran across a bridge with his gear, ran into one of the towers and family collapsed and he died. His brother got him. Frank siller uh, took up the cause of veterans who have been catastrophically injured and decided the launch of a non-profit called tunnel the towers, and it basically built smart homes for catastrophically wounded vets. And one of those is a guy named top love who was a former marine. Who’s, a triple amputee. And we did that interview, actually in the house that frank sylar’s organization built for him. And it was just and todd’s a great interview. Frank’s a great interview. It’s just a great illustration of that really compelling backstory that brings the work. Together in a really insightful way, a lot of new yorkers know that story because the frank’s brother was in brooklyn and that’s, right? You had to run through the brooklyn battery tunnel. That and that, and i’ve run that i ran that that five k. Once you run, you run the path that he took that’s exactly right from brooklyn through the book of battery tunnel to get. And then it ends at the tower of what ends at the site of the former towers. Yeah, yeah, and again, this is one of the organizations in team rubicon that frank and i got to know so well through home depot because we were one of their largest funders, both tunnel to towers and on team rubicon when we were at home depot. Okay, cool. All right. If you have just, like, a minute left or so brad, what what should we leave people with? I mean, i’m certainly going to leave them with your girl, so you don’t have to say that again. What do you want to leave people with about crazy good turns? Well, we need more stories we always do. And you know, we’ve got plenty in the pipeline for the balance of the season, but we’re always on the lookout for compelling stories of people doing amazing work for others. So please do send him our way because we we love to see what’s going on out there and hopefully feature a few. Okay, we’ll leave it there. Bradshaw hosting co creator of crazy good turns podcast. You’ll find them at crazy good turns dot or ge and at crazy good turns brad’s so much. Thank you very much and good wishes. Good luck. Thank you, tony. Thanks so much for the time. Real pleasure. Thank you. Care. Next week, jonathan lewis is going to return to the show with his new book, the unfinished social entrepreneur. If you missed any part of today’s show, i beseech you, find it on tony. Martignetti dot com. Responsive by pursuant online tools for small and midsize non-profits data driven and technology enabled, and by we be spelling super cool spelling bee fundraisers, we b e spelling dot com. Our creative producer is claire meyerhoff. Sam leaving, which is the line producer. Betty mcardle is our am and fm outreach director. The show’s social media is by susan chavez, and this cool music is by scots. Time you with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio pony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gifts. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.
Big Nonprofit Ideas for the Other 95%
I Love Our Sponsor!
Sponsored by Generosity Series, a nationwide series of multi-charity 5K events that provide a proven peer-to-peer fundraising platform to charities and an amazing experience for their participants.
Listen Live or Archive:
- On Fridays at 1pm Eastern: Talking Alternative Radio
- Listen to the February 20, 2015 archived podcast.
Derrick Feldman: Mastering Millennials
Derrick Feldmann, co-author of The Millennial Impact Report, shares the research on how 20-32 year olds connect, get involved and give to causes they’re passionate about. (Originally aired December 13, 2013)
Gene Takagi: Your Board Calendar
What belongs on your board’s calendar and agendas? What should they discuss? Which actions should they take? Gene Takagi is our legal contributor and principal of the Nonprofit & Exempt Organizations law group (NEO).
Top Trends. Sound Advice. Lively Conversation.
You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.
If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.
I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.
Processed on: 2018-11-11T23:26:03.791Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2015…02…228_tony_martignetti_nonprofit_radio_20150220.mp3.222359834.json
Path to text: transcripts/2015/02/228_tony_martignetti_nonprofit_radio_20150220.txt
Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. I ran a bit to get here we have a listener of the week. They’re big, big fans of non-profit radio always sharing posts on twitter, give local america this week, they tweeted, you know we’re going to our two you were fans and can’t help ourselves! I love this! Follow them on twitter. They are at give local fifteen in twenty fourteen, fifty three million dollars was raised throughout to smash that in twenty fifteen give local day this year is may fifteenth. Give local america thank you very, very much for loving non-profit radio i’m glad you’re with me because i’d be hit with actinic keratosis if i got exposed to the idea that you missed today’s show mastering millennials derek feldman, co author of the millennial impact report, shares the research on how twenty to thirty two year olds connect, get involved and give the causes that they’re passionate about that originally aired in on december thirteenth, twenty thirteen also your board calendar what belongs on your boards, calendar and agendas? What should they be? Discussing which actions should they take? Jean takagi is our legal contributor and principal of the non-profit and exempt organizations law group neo on tony’s take to a social change e newsletter on my latest stand up comedy gig, we’re sponsored by generosity siri’s hosting multi charity five k runs and walks and here is mastering millennials. Derek feldman, co author of the millennial impact report, shares the research on how twenty to thirty two year olds connect, get involved and give two causes they’re passionate about. We’re improvising a little bit right now because derek feldman, who wants to be in the studio, is supposed to be in the studio isn’t in the studio, but he’s he’s on by phone in a cab, we’ll find out exactly where he is. Derek feldman leads the research team on the millennial impact project and is ceo of achieve, a consulting company he co authored caused for change, the why and how of non-profit millennial engagement published by wile e he roots for he writes for philanthropy news digest of the foundation center and the huffington post impact channel on twitter. He’s at derek feldman spelled with two ends derek feldman welcome thanks so much, tony. I think i’ll be there with you soon. Okay. Where are you self? Tell me where you are. Well invited tunnels. So know what side of the city. And so i think i’m about ten minutes. So our eight minute ok, the tunnel. Which time we have a bunch of tunnels which tunnel you near that lincoln? Oh, my god. You’re what time did you leave? Where’d you leave from indiana, i think. Well, it’s, a lot of traffic, but i’ll be there. I promise. Don’t worry. We’ll get okay. All right, now, that’s. Ok, we can improvise by phone, and then we’ll get you here when you get here. Um what you tell us why we should be even be be studying millennials? Why did you, uh, it was an interesting time is i was looking at, uh, how to understand that i connect with just donors in general about five years ago or so i looked at how we can help clients and individuals better engaged just donorsearch general and one of the most interesting things that they started to do that i realized that millennials, those in their twenties, early thirties, although some disagree with the cut off its roughly in the early thirty, thirty one thirty two, i started to see some interesting differences between how their connection preference and how somebody who is a boomer had a preference true as well. And i thought boy thieves are the donors of the future. We better start trying to understand what their expectations are supporters so that’s kind of how it kind of got me interested in in the discussion, okay, and what’s the the history of the research you’ve been at this for several years. Yes, so we are embarking upon the fifth year of the research we’ve had the last four years. We’ve really focused and brought down that sort of engagement to focus on, as you mentioned, how to connect, and then how they involved, then how they give study marketing communication messages, solicitation of churches and so forth. And so this is the study of the reported twenty thirteen with the fourth year of the study, and next year we will be in our ship of the chronicle of philanthropy. How melanie alumni are engaging with their institutions, why or why not from their expectations as well and then in addition to that, be focusing on the corporate causing gatien inside. So how employees millennial employees in particular our viewing, they’re causing gatien through their company and what they want to have happen? Okay, so the first don’t know we’re talking about the ages twenty to thirty two, right? Is that that’s? What? Your research. Okay, yeah, i know. There’s some a cz you mentioned there’s some no questions about where the age cuts off, whatever what? What’s a general. Why what’s not, but what? Your research was twenty to thirty two. Correct. Okay, okay. And i’m sure that there are differences within that group even write a lot of twenty year old. You’re not like most thirty two year old. Yeah, absolutely. And this is something that we’ve had teo look at overall when it comes to even social media engagement and sure, amy can talk about that well, the first year that we did the study hi uses a facebook and even in our own studies, over the course of the four years, we have seen facebook and the younger peer the generation, those twenty to twenty five that uses the cleaning high uses of instagram image. Based type platforms like pinterest and so on, and so their differences between that and even as we look at the upper end of that, right? So those that are in the early thirty’s, late twenties where starting family and they’re still in tropic exploration and sort it right in the middle. I like to say and there at a time where it’s not necessarily there giving to a lot of causes, and they’re starting to be much more, uh, sophisticated in their types of e-giving approaches so it’s a big age range, lots of changes going on. New technologies are always fabulous. That changed some of this, but also in combination of technologies, we see the actual individual going through their own philanthropic exploration. Well, yes, okay. Studying on individual basis as well, right? I absolutely do. You have you have any objection to the term generation? Why? No. In fact, you know, here you want it like generational terms and letters and so forth that craigconnects and wind and summer climbing season the next one. Now in that at all. I think the one thing that we are seeing is this trend of, uh, discussion around, you know? Do we have to this label, you know, millennial millennial? Or is it just somebody’s in their twenties or even a young adult and so on? I think that will move away from the term millennial in the next three or four years, our studies, we’ll look at other things, but but if in terms of just using that that name and knowing slideshare it does help some people understand what? Yeah, i mean, that’s, the advantage of having phrases that we understand. So i was just curious. It doesn’t matter to me what i’m happy to say millennials. I was just wondering if there was any particular, any objection you might had to gen gen y or something. Okay, all right, so the first really sort of phase of long term activity with non-profit is connecting. Yeah, absolutely. What do we what do we see among among millennials and how they get connected and what it is that moves them to connect? Exactly. So we have this’s an important feature that a z we were even looking at the continuum of involvement, right? So how somebody moves from hearing about a cause to pure action, what they’re doing, and so on way sort of been in this been in this mood that that we have to help the millennial move along and educational component that helps them understand the issue that caused issue, much more importantly than necessarily the institution or the organization itself. Uh, so what we have what we have really looked out over the course of the last couple of years, how can we better position? Because issue to try and connect with millennial interests in order to get them to act or commit to the cause? And we have discovered that when the issue is really at the forefront because that’s what they’re sharing right shared common value and shared common issue the individual tenth have hyre reactionary. So this would be an example of saying, if you care about giving water to everybody in africa, well, you know, join us, participate, we’re leading with the issue versus saying this is who we are, these are the three things we stand for all that other stuff just like it because you heard about the brand right now, and so we’ve got a little bit of differences between those and the connection point have been much stronger when we focus on the issue. Okay. Interesting. So that that’s that’s really, the affinity is for the cause. Now, i just heard a little background noise. Does the cab driver know that he’s in a recording studio? He does, doesn’t he actually has been really great. So i have to get my cab driver really good. Yeah, make sure you give it up. Give it generous. You make sure you give a generous tip and and if he’s any kind of performer, ask him if he’s a performer, maybe he could be on right now. Really focus. Okay, okay, i don’t know. Plus, i don’t know if he has a sag after card, so we may not be able to let him on if he’s not in the union that way would be able to do it anyway. And and in this, in this connection phase, the the millennials are what? How extensive is their use of oven organization’s website? And we have just like, a minute or so before before our first break. Yeah, very, very, very important. We’re seeing that one of the first things that millennial does is look at the digital environment in which they’re attracted to from the issue so here’s a good sort of play on how we’ve seen action happened. Mooney a was interested in cause some impulse repeats it might be from a peer still use google we directly into website, digital environment and from that environment they do a couple key things. One is they’re trying to figure out if the issue necessarily does not what they’re wanting to do. The second thing is understanding how that organization our cause is related to that issue, and then third is going to a social network to see how they’re talking. And so we’ve seen that happen time and again, as we do usability testing and so forth to watch them do that what’s also important in that non-cash bro, quick is the use of the imagery to compel them to act and perform at least in action in the digital environment first. Okay, excellent there’s a lot. There we’ll stay on this subject. Subject what? That what? That connect continuum looks like it’s. Very interesting starting going right to digital website. But then switching to social okay, stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent let’s do a little live listener love mainz, germany welcome live listen, love to you, hyung zhao, china and shanghai, china knee how and social korea anya haserot i decided to start abroad with live listener love today from a cab on the west side, somewhere between the lincoln tunnel and seventy second street. Derek feldman, co author of the millennial impact report we’re talking about mastering millennials, so derek so the the non-profits website in the long term is not not as important to the connection, but initially it sounds like it is important. Yeah, it is. And tony really excited i’m actually here. Oh, you’re downstairs. Okay? All right, so why don’t you push the button for the floor number two and i’ll just speak while you’re while you’re on your way up, okay. Derek has made it to the studio at one twenty five west seventy second between columbus and amsterdam. There was one time when amy sample ward had to run. Frequent listeners will remember that and she will remember as well. I know she’s listening somewhere. Um, she had a run here and ah, little tap dance and she was a lot of breath, but it was no big deal. Derek derek took the civilised way. He took a cab so he will not be out of breath. He’ll be all poised a soon as he walks in and it’s very exciting. I can hear the elevator door opening and he’s actually, you know, he did not take the elevator. Derek feldman actually coming up the stairs, i’m pretty sure didn’t want to wait for the elevator because we’re ah, we’re only on the twelfth floor, so he’s going to have now we’re on the second floor. Um uh he’ll be here shortly. Um can tell whether he took the stairs or the elevator. The person on the stairs walked past, but so what’s interesting about the, uh, the use of the website is, as i was saying, it is important in the beginning, but then after that it’s ah it’s a switch to the social to the social platforms, so they’re clearly needs to be ease of transitioning someone from your sight too twitter, facebook, instagram, you know, however you believe you’re going to be connecting if you want to keep millennials. Engaged? All right. Derek is here. It’s. Okay, he’s. A lot of breath. But he did take the stairs and it’s only as something. One storey walk miree looks cool. Welcome, derrick. Hey there. How are you? Great. Welcome. You don’t get out the year. The second person to do this, amy sample that same problem. Ah, months months ago when she was still here in new york, she had she had to run. Okay, so take a breath. We were just talking about i was just recapping, like the importance of the website and the importance of making sure that it’s easy to jump from this website to social channels. Because that’s what millennials want to do for the long term for the longer term? Absolutely. So what will also see from there is is that we will watch a millennial initially taken action on a site, but it also has a sharing component so it could be something like sign a petition and then shared with your friends and then also going to their social networks. Todo eso quick called action on the site zacklin on the website exactly, but because what we really want digital sites to do is help the millennial commit to the cause issue, right? So it’s, if i want water? Yeah, are you in for helping with water? A small action and then also saying, great. Now we want you to share your experience. This is where we share ours. You share ours too. Okay? The er and so so the website becomes less important people. You oh, you know, you know, you’re not finding millennial’s going back to the website very much after first first connection. Correct? Well, that’s sure. Yeah. And so the website has then become much more of ah, platform than to to continue to act upon so later on, there might be email campaigns, solicitations, those kinds of things, but whichever would drive back to the way exactly, sir, if they’re driven there. Well, they’re certainly going back. But if not driven, they’re getting long term information from the social network. Exactly. Okay, now, part of your study included video, right? You were watching people interact with non-profit websites? Yeah, we did use their testing. And so besides us just saying, hey, this is what we found out. We thought we should actually put this stuff in front. Of millennials and get and record their reaction to it. So we performed. We had about a hundred millennials nationwide that we put different types of solicitations infront of communication messages, digital experiences, we had them go through websites tell us what you like, what you don’t like. Tell us what you didn’t like with a solicitation. Why wouldn’t you give for? Why would you? And so all of that way actually shared some of that on her site. We plan to do more and share more of that in the next year. Well, i’m thinking of it. Why don’t you give the earl where people confined the research and downloaded? Yeah, so all of the research is available for free and thanks to the case foundation stephen jean case foundation want in washington who’s really been helpful in allowing this for the field, and you can find that at the millennial impact dot com. Excellent. Thank you, dahna since the website is important at the connection phase, should we be thinking about being mobile optimized? If we’re going to be optimized for millennials? Absolutely. This is something that’s been really interesting even around the text space first year we did this study haiti happens within two weeks after we started with that? Oh my gosh, where, you know the study is the real researchers will be flawed and later on, even in this year when we look at text e-giving overall it is remains in that year we did the haiti ans and it was eighteen percent of our pool had text to give this last year we had about eighteen and a half percent that have text to give. So for the last four years in our city and i can’t say everybody else’s studies, but in hours we have found that it’s been a little constant. What has risen during that time is the use of mobile engagement for transacting and so forth. So going to a mobile friendly website and then actually donating are taking a cause action after a connection, of course, comes involvement. Exactly what we what we see around involvement generally before we get specific s o i think the trends about eight, nine years ago wass in the field at least let’s create a young professionals group. That was our way to get to get millennials and young professionals right so segregated. Yeah, always like that in all good intentions, right? We figured that if we create this group, they’ll see they’re like minded friends, they’ll do certain things, and at the same time, they’ll be able to actually learn from each other and get more engaged in the cause. But we were doing something very interesting is that we’re still we’re separating them from the true cause work of it. All right? So what we have discovered is this full integration together and secondly, is that we have to, as causes, allow an opportunity for our millennials and quite frankly, any age volunteer advocate to do things with us in a very short amount of time. So as you and i sit here right now, and if i wanted to do cause work for ten minutes, i should be able to do that and have that opportunity, and millennials want that too millennials they’re wanting the opportunity to actually be together at times, but also independently work and do cause work out the day when they can’t doesn’t mean i have to go down in the soup kitchen. How could i have the soup kitchen virtually as well? So that’s the trend that we’re seeing ok on dh also a lot of learning if there is going to be volunteer work i saw i saw references in the study too learning online versus making learning online available. Yeah, one of the biggest complaints millennials have told us is, you know, i go to a volunteer experience the first half hour is you teaching me what i’m going to dio and their complaint is, i don’t know if you know this, we live in an a on my environment, you can train us online prior to us getting there. You khun witt you know it’s an extra half hour, you’ve wasted thirty minutes exactly okay also a lot of interest in connecting with like minded peers, right? Seeing that as the reason for volunteering exact right? And so some the initial engagement of causes either happens by themselves or with peers in pierre. Engagement is really hype, you’re fund-raising it’s high with millennials and so on and when it comes to peer involvement, it’s the same thing. But here is where we get really challenged is that our organisations are not necessarily set up to do peer involvement tight service so for instance, if they go to the soup kitchen while randy, you’re over there. Derek, you’re over here and you over there, i know you all came together here and you wanted to do this is appear thing, but we’re going to separate you and that’s another again, another complaint that we’ve heard wait, talk about pure fund-raising or peer-to-peer fund-raising our runs, walks and rides popular very they are very, very and, you know, i’m not, and i think run race, walk is an incredible opportunity to expose people to cause work. The question is, what do we do with it? After that, we had about sixty three percent had participated in a run race walk in the highest one of the highest fund-raising components besides just giving out right as well, event based, i’ll fund-raising too. And so once we get this opportunity where we’re bringing our friends our peers altogether, and this is where amy can talk as well, that then how do we convert that to true engagement? The thing that a board of directors will do is say, oh, my gosh, derek brought ten of his friends. These ten friends now loved the cancer society that’s. Not true, they love america and they don’t love necessarily the rest. And so we have to be really cautious and we have always viewed, and we’ve put out some stuff there to say that you have to have a chain a drip campaign to engage them back in the cause because in art, as you said, connect involved, give we’ve skipped connect involved in pierre fund-raising and went directly to the give. Now sometimes we try to educate them as quick, but we haven’t had them act on behalf the cause except to give. So we got to rework it a little bit more and get them to act now to the next step. Okay? And one of our sponsors like to leave this in his rally bound, which does software for runs, walks, rides you say you say, what do you say? Runs, races? Walks was a run walk race, it’s all the rights is in there doing that right now. We’re gonna work it all in. Okay, after we are we’re connected to involved. Now we get to giving and again generally, you know what? What do you see from the group? That a man. Our population. Probably has the least available to give right cash wise non-cash wise, i’m not and that’s not the only gift that people can give. Yeah, so i’m glad you mentioned that because i do want to make a statement that is we have looked at millennials, they view all the assets they have as valuable to the cause and that asset goes b the traditional form of philanthropy is time, talent, treasure? Well, i will have to come on here and say that there’s actually an expanded view for millennials, it is skill that they have it is the time that they have it is the money they have and the network they possess, their ability to tap into that network for you end too, in their voice, i mean, they’re considering all of those equal assets and opportunities for causes when it comes to giving, we have seen that a substantial amount of the giving efforts have involved peers, as i mentioned a little earlier, and what we do have, though, is this high level of transparency and expectation that there is some sort of feedback mechanism that will occur upon gift, and i’m not talking about the form. Letter that you get after you give right the twenty four hour rule that we want to try. And teo, this is the so we asked you to give us ten dollars, to given at tau africa, you know, help somebody help in individual. Well, in thirty or forty days, i’m going to report back to you how that net actually had an impact on that individual and not waiting a long time on that reporting or that feedback, but actually bringing that shorter within the fifteen to forty five day mark is what we’re really looking at within fifteen days. Yeah, we or at least working on behalf of the cause there’s a great there’s, a great cause to call generosity water if you haven’t checked them out and online, they actually show the process they get through after they get your money. And and the greatest thing any organization can do is communicate along the way. You might not have impact for a full year. It doesn’t mean that you’re not working on their behalf and that’s what we forget and way think that the only thing our donors want to hear is when it’s completely job done. Mission accomplished and we’re not we don’t need to go that george bush, i didn’t mean to do that. Make-a-wish on aircraft carrier mission striked out job done way that’s not the first report that doesn’t have to be the first report job done exactly so and this is where social media engagement is an incredible opportunity we can say all right, you know, after you give in fifteen days, i’m going to communicate with you and say you should check out our facebook, here’s here’s five images that are in our facebook environment right now from the people that were working with on your behalf if you want to continued updates head to our facebook environment because that’s where we can give that to, i would never use the word environment, but but you can see how we can use that social media engagement and say to our program, people, i need you to take three photos of the beneficiaries this week so we can continue to update our donors in real time of what’s going on and so forth and show the people that were actually helping in the cause. So so we have seen that in the use of annual every time we do the study is without. I mean, it happens every time. It’s no annual reports. I don’t want that physical thing. It takes too long, and but we have to look at how millennials are doing things in general, in the consumer side and just in overall is that feedback loops in general have been much quicker. I mean, if you post something on facebook and nobody responds to it, it’s an immediate feedback like i shouldn’t opposed to that as well. So feedback overall in our society has been much quicker. I think the first time i took the g r e i, it took me two months to get my my actual score. You had to wait in the mail, and then the last time i took it, which was a while ago, but they had it would tell you right there, you ready to find out your score? And of course, you freak out right in that moment thinking our life is going to be all dependent upon this next thing, but yeah, how important are pictures, pictures and video very, very important imagery and amy’s, they intend, has been doing some great studies around this to that imagery not only has hyre reaction posting commenting and engagement, then just text does to us well in overlapping text upon imagery, we saw really hyre amar’s high action or its high accelerates meaning either, like retweeting, are commenting or posting upon that. Okay, excellent! Derek feldman is cursed because he was late in december twenty thirteen when that originally aired that caused me to be late today. It’s unbelievable. I i took a cab and then we hit a red light and i jumped out and ran for the last three blocks and derek feldman, i blame you let’s do some live listener love because there’s a ton new york, new york st louis, missouri, new bern, north carolina. San francisco, california. Cartersville, georgia, bethesda, maryland live listener love to each of you podcast pleasantries, of course to everybody listening to the podcast, and i think we’d better start adding affiliate affections because we’ve got lots of affiliates listening, so if you’re not in the live or you’re not on the podcast, but you’re listening from an affiliate affection going out to you and there’s more live listener love coming tony, take two and jean takagi on your board calendar are coming up first. I have to mention generosity siri’s because they host multi charity five k runs and walks, they offer a fund-raising portal and a dashboard and all the social media tools that you need for the fund-raising that’s why you’re in the five k run, andi, have a charity support team that you actually talk to these people. This is not accuse people you talk to to get help with your fund-raising and they handle all the details of the day like the sound system and starting finish arch and the permits and the medals and the licenses and the porta potties what’s a five k without porta potties, everybody’s drinking water, you’ve got to have those, so they put all this together for small and midsize non-profits that wouldn’t be able to host their own event. Events coming up in brooklyn, new york, northern new jersey and miami, florida. Talk to dave lynn, pick up the phone that’s how i like to do business he’s a good guy, he’s the ceo of generosity siri’s he’ll tell you how it all works. Tell him you’re from non-profit radio seven one eight five o six. Nine, triple seven or, if you prefer generosity siri’s dot com non-profit radio alumnus jonathan lewis hosts and e newsletter i thought you might like to know about it’s, about social change leadership he’s a very smart guy. And the ah, this is thies air his thoughts about the sector. I read it. It’s ah scott sort of quirky headlines. But if if those if quirkiness is not your thing than look past those because he has very good ideas but if you love quirkiness, then you’ll love these headlines to and you could get his e newsletter at cafe impact dot com my stand up comedy video from a show i did last month is up at tony martignetti dot com lots of stories that i tell seventh grade unrequited love and revenge for important dating and law school. Ah, it was a really that was a very, very good set. I felt very comfortable i felt like was my best set ever last month and that’s at tony martignetti dot com and that is tony’s take two for friday, twentieth of january twentieth of february. Who? I swear i need an intern so i could blame this bad copy on somebody. Twentieth of february seventh show of this year. Jane takagi is with us. He comes back every month. He’s, the managing attorney of neo the non-profit and exempt organizations law group in san francisco, he edits the popular non-profit law blawg, dot com and he’s at g tak gt a k on twitter. Welcome back, jane takagi. Johnny, how are you? I’m doing terrific, lee. Well, how are you out there? I’m doing great. Thanks. Wonderful. My voice cracked. It wouldn’t like a seventh grader. Wonderful. Um, we’re concerned about our boards calendar this month. Why? No, i think it’s a valuable to just refresh us. We haven’t talked about this for a while. The fiduciary duty that aboard has to the organization, can you can you re acquaint us with that? Sure. Well, in shorthand, tony, you know, the board is ultimately responsible for everything that goes on with the organization. So looking back and seeing how the board was performing both in terms of compliance with the laws and advancing its own mission and having enough money to do to carry on its activities. The board is responsible for that. Looking ahead, looking back but it’s also responsible for looking ahead for the organization and trying to figure out what’s the best way to advance the mission going forward and noting that the environment is constantly changing, fund-raising demands are constantly changing. You may want engage in new activities. Demand for services may be up, so you’ve got a lot on your plate is a board member and the two legal duties that we talk about her the duty of care of exercising reasonable care for somebody in the position of that type of responsibility and duty of loyalty, which means putting the best interest of the organization ahead of even your own interest. And two carry out these duties. We ah, as board members have certain things that we should be looking at month to month and every single year on do you have these sort of listed in dahna suggested board calendar? Yeah, i published a sport art of lincoln about non-profit board calendars, and that was just really teo give non-profits an idea of the type of recurring things that board should. Be discussing, of course, the board should itself prioritize what it believes they’re the most important issues with respect to the organization and get those on the calendar. But i think, you know, being a boardmember kind of a tj thing, we shouldn’t just go in there in the meeting, sit down, listen to report and then rubber stamp whatever did the executive director wants? Do i think we need to really plan ahead for what we need to get done? And you know it? As i said, boards are responsible for everything and the only meet a few hours a month or a few hours every couple of months, there’s a lot to be done and when things should be done, is justus important as if they get done? Sometimes. So you want to make sure, for example, you approve a budget before the year is upcoming so you can provide proper guidance to executive about how to make it, you know, the expenditures and a long list of other item. Yeah. And before we get into all your recommendations that we have, um, that you make a point that the calendar should be set in advance right there. Should be certain things set aside for each meeting back in in, you know, december looking ahead or january looking for the for the full year, right? I i absolutely i think before the end of the year, whether you’re on a calendar, you urine and maybe to simplify things, we’ll talk about a calendar year in november, december, you should map out some of the important topics that you’re going to emphasize the next year’s meetings all over the next years, meetings and planted ahead. Okay on dh, i’ll tell you what, let’s ah, how come we get the linked in your link to an article? Why don’t you? Would you be willing to put that on the, uh, on the facebook page after the after the takeaways or posted this afternoon? Would you put a link to your link to an article in the comments to the takeaways? Yeah, after that, the great ideas located on the non-profit radio facebook page exactly. Cool, thank you. Um all right, so let’s dive into some of the things that should be done. Ah, time and well, it should be done through the year. I like the one that is reviewing. The executive, the executive director’s air ceo’s performance yeah, and, you know, a zoo board were obviously volunteers tip typically, and we’re going to delegate management of the day to day operations of the non-profit toe a manager, we’re not going to be there all the time, so evaluating the performance of executive and how that person is carrying out the management of the organization may be one of the most important things that we have to do, including selecting and making sure that we have the right exec in place. But the performance review, i think, needs to be figured out soon after the year. See again, you can provide proper guidance to the executive in a timely manner and not to delay that too long. So if we’re on a calendar fiscal year, i think that’s your first one of your first discussions, important discussions that you should plan ahead and get on the counter for your january meeting. And is this performance review delegated to the executive committee or some other committee? Or because this is a this is a very this is one of the most important, i think, activities i mean, they’re all important, but i think this ranks up there pretty high. Yeah, well, so the discussion of the executives performance should be done with probably the full board, so that the full board has a chance to provide input on this non-profits range dramatically. And how many boardmember they haven’t committees they have. So, you know, if it’s if it’s an organization that has an executive committee or a governance committee, perhaps that committee could be delegated with actually carrying out the performance evaluation. But the discussion of the executives performance should be done with the full board, and probably again soon after the year end. Okay? And if it’s a smaller board, how would the results of the discussion and the evaluation get conveyed to the executive director? Ceo? Has that done? Yeah. So? So a smaller board might want to delegate the task of actually verbally delivering the performance review to one or possibly two people, two, two directors to provide to the executive director beforehand in terms of gathering all of the information, sometimes that’s done with the consultant in terms of figuring out how tio, what criteria you’re evaluating the executive director on not just financials, but also on programmatic results also on the relationship, on culture of the organization, on how they’re prepping the board of directors and keeping them informed they’re a bunch of criteria involved in soto have have the right type of performance metrics for the board is really important that might be developed by a separate committee of the board, even if first small board they might have signed that toe like two or three or four people to really focus on that let’s move to the program evaluation. And i’m deliberately talking about that one before financials because, well, you and i have talked to you and i spent the whole show one’s talking about the board’s program review responsibilities dahna and sometimes they get gets short shrift behind financial review, so i want to talk about programs first, okay, uh, thank you so much for saying that turn and reminding the listeners of that show as well, you know, non-profits is you and i both know and and i think everybody knows when they really think about it don’t exist to provide tio create a very high bottom financial bottom line, they existed to advance their mission and carry that forward, so ultimately, you need the finances to make sure you’re able to run those programs, but if the programs aren’t actually creating any change or creating any benefit to the intended beneficiaries, then you’re really failing ilsen organizations viewing the programs that you know, along with reviewing executives performance, which will be based in part on how the programs are doing, is of tantamount, important. So yes, i think that needs to be reviewed very carefully in the difficult part about it is how do you measure impact? And i hear a lot of organizations go well, you’ve got to develop, you know, metrics t get that done, and you’ve got to make sure that you’re really advancing the solution to the problem. And so sometimes i think we might be asking too much of some smaller organizations for smaller organization to provide metrics about how they are ending homelessness in the united states might not be appropriate for an organization that’s really just tryingto provide the band age to feed the homeless in their local geographic area and it’s how well they’re feeding those individuals or how many people there feeding that might be really the basis of their mission. And they may be looking to other organizations to really solving the problem through policy and in other areas, but providing the food has a great importance to feed, to feed the homeless in and of itself, and i don’t think we should miss miss out on that when we’re determining what metrics to measure. But figuring that out is the board responsibility. I’m going to try to find that programs show where you and i talked when we take our when we take our break donorsearch my site and see if we can find the date for that show where you and i talked about programs let’s, let’s, move them to the financials. What what is this something that should be done every system in every month? Or and i know this is separate than the budget approval, which we’ll talk about, but should we be looking at financials every single month or sorry, every single meeting? Sorry, it may not be monthly every single meeting i think financial should be shared with with the board in advance of every single meeting and there’s probably a small discussion that deserves to be taken, taken place every meeting, particularly a financial performance versus budget to see if things are going in line with what we expected or if they’re going completely different, in which case we’re going to have to revamp our plans and we figure out, you know, staffing and everything else. Ah, so financial is a small financial review at every meeting i think is important, but a broader financial review after the year end, i think, is really important because that that khun inform how we’re going. Teo, create the budget and maybe the strategic plan, if you will modify the plan for the year a swell. So we we do want to make sure that we’re not going insolvent. That money is coming in is projected or better than projected or were able to reduce the expenses to make sure that we’ve got enough to cover everything. Could this be part of a consent agenda where it’s all reviewed in advance and then at the meeting, everybody just approved that consent agenda and it’s things to be done pretty rapidly? Yeah, consent agendas are such time savers and such an efficient mechanism of long as you put the right things on that consent, you know, agenda. If the financials are going exactly or very close toe what everything was budgeted and they’re no surprises in there, yes, it can probably, you know, belonged on the consent agenda for the the every meeting updates of the financials. In fact, he may not even need to approve the fine financials, so in that case, it’s, not really even part of the consent agenda is just part of the material is given out in advance and maybe a minute or two given for any questions that anybody might have about those financials. But you know there there should be one meeting reserved for a longer review of the financial performance and then certainly a meeting or delegation of budget approval that happens as well. Let me give some live listener love, and they were going to go out for a break for a few minutes. Honolulu, hawaii falls church, virginia and we have some live tweeters gotta think our listener of the week give local fifteen thank you very much for live tweeting and also laurie are finch. Thank you so much, lorie. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked, and they are levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guest directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation, top trends and sound advice. That’s. Tony martignetti non-profit radio and i’m lawrence paige nani, author off the non-profit fund-raising solution. Dahna oppcoll buy-in my goodness, i wish he would pronounce his name panjwani kills me paige durney ah, little more live listener love let’s, go abroad osaka, japan. Konnichiwa also in south korea, gun po and soul on your haserot jean takagi the nine ninety nine. Ninety review and you like to see the nine ninety or think of the nine, ninety as as a marketing tool? Yeah, i really do. And it’s been there’s been a really interesting development? Recently, there was a gentleman named mr mallon move that filed a claim against the irs to make sure that the nine nineties are all disclose herbal in elektronik format and an available for public view. Right now, you can go on to a non-profits site guide star, which i know you’re familiar with toe look at night nineties, but those air limited to the last three years unless you have a subscription. I think so. If the iris is compelled to make them all digitized and searchable, that could really create new forms of looking at non-profits at how well they’re reporting that there making a difference in their communities and you know that will really increased importance in terms of fund-raising. In terms of building support in terms of finding collaborators, because everybody will be able to just quickly look and scan through your night nineties and find out what you’re doing and what you say you’re doing and it expect you to put your best foot forward. So if it’s done sloppily or, you know, just just without any care and to think of it, just the financial document anymore is really the wrong way to look at it. So i i think the board needs to get involved and say this may be something that every major donor and every foundations we’ll start to look at quite carefully and we should prepare the night ninety that way. Yeah, excellent thinking scrutinising it like you would other other marketing pieces on and also it’s signed under penalty of perjury by an officer. So write accuracy is therefore important. I wantto remind us about two shows. First, i found the one where you and i talked about you’re you’re bored and its responsibilities around programs on dh that was january tenth, twenty fourteen. The segment was called program you’re bored on then on this nine ninety subject wait, i had a guest, you eat huge tomb who’s a c p a. And that was on the september eighth twenty fourteen show and that was devoted to using the nine. Ninety as a marketing tool. We went through section by section places where he felt you could put ah, much better descriptions than just what you would do for if it was merely a financial compliance document. The way you’re saying, jean, let me say how how critically important heidtke think your show is in terms of sharing those resource is out with non-profits throughout the country, especially smaller non-profits that i think, really value it’s. Thank you, tony, for jean do side lighting there’s so thoughtful. Thank you very much. Well, you’re you bring a lot of that to us. You know, people you know might say, well, why illegal? Why have have legal every month. But, you know, you put a color to it on a reality to it where the rubber meets the road and it makes a lot of sense. And you, you avoid talking about the ethereal and the abstract. And so you bring a lot to jean, but thank you. Thank you. We love each other. See that? Well, i mean, and now he needed ah, alliteration for san francisco san francisco affection. Um, let’s see, fund-raising should also be reviewed, right? I mean, this is obviously this critical critical to non-profits the board is should be involved. Yeah, absolutely. And i think everyone non-profit has a different culture, and i, you know, i’ve seen, like, really interesting debates. I’m sure you have as well about the board’s role in fund-raising about whether they should be actively involved or contributing in some other way, but yes, every every non-profit board should be hyre everyone non-profit boardmember should give i think, uh, something that meat is meaningful to that individual boardmember don’t want to exclude people from joining the board because of income o our economic situations, but definitely a meaningful amount, and they can contribute in other ways a swell by providing volunteer services. They’re acting as ambassadors of the organization, but i think having a discussion about the board’s role in fund-raising is something that should be done every year and possibly bringing in a consultant and talking about things like plan giving don’t you think that’s important, i do funny you mentioned yes of course, of course i do. We’ve had lots of guests talk about the board’s role in fund-raising and they should be the leaders in any initiative, including plans e-giving for sure, the also something that the board should be looking at it is a gift acceptance policy, if if they’re accepting gifts that are aren’t just cash and stock. Yeah, you know, too many times i see provisions that board put in violence and says things like we will accept gifts of any type in any nature is not provide any further guidance about that, and those lawyers were obviously terrified that, uh, some staff person might accept any gift just the report, it said, we will take any gift and some gift gives you really don’t want oh, my gosh, yeah, i’m sorry i interrupted you, but i’m thinking of this one client years ago is was offered like a three foot strip of land that was disputed, so it was like three feet wide by one hundred feet deep, and it was a dispute, a dispute between them and the donor and their neighbors, and this was they were trying to pawn it off on a charity was awful. Oh, my god. So, especially around real estate, but that’s not the only thing that should be covered in your gift acceptance policy. Yeah, i mean there’s some really interesting cases of, like, fine art as well on dh, you know, if you if you receive a contribution to find our but you’re told that you cannot sell it and the maintenance costs of keeping that that fine art are restricted in the grant agreement so that you have to keep it at a certain bear metric pressure and temperature and it’s got to be behind ah, a certain amount of security, you know, the carrying costs of, like, let’s say you get a million dollar painting, you’re so happy about it, but then you find out that it cost fifty thousand dollars a year to maintain it and you’re not allowed to sell it and you’re not a museum. So what you going todo? Yes, yes, jean, we have just a minute left so you’ll you’ll post the the the links to your link to an article let’s, just finish with something that sort of subsumes everything we’re talking about your board in just a minute or so. You’re bored really should be asking important big type questions absolutely so that the board’s role in the fear of management of the ports misunderstanding their role is if the boarding gate isn’t in micro management, the board’s got a look at the big issues that affect the organization. Look at the past aside, i said before to make sure that the compliance and that the financials and that the program is really advancing the mission. They gotta think about looking forward because you’ve got a vast we a changing environment on all levels, on policy level, on legal levels, fund-raising levels and you’ve got to look ahead and really take a look at the big picture and see the forest through the trees. If you’re if you’re a director on the board, we have to leave it there. Gene takagi is bloggers the non-profit law block dot com and on twitter he’s at g tack and if you goto go to his site and read his bio, you’ll see that he has very prominently in the first sentence of his bio. He mentions jean, thank you very much that you are contributor to non-profit radio it’s right in the first sentence of your bio. Thank you so much good to talk to you. Always great talking teacher. Thank you. And i’m glad you’re a part of the show. Gotta do more live listener love quickly taipei, taiwan joined us. Ni hao tigre, argentina, iran and cobb orca mexico live listen love to you next week the convening world we can do much better with much, much better with conferences and also follow-up to the auction’s in cash calls show last december. If you missed any part of today’s show, find it on tony martignetti dot com give local america there are listener of the week thank you so much on twitter there at give local fifteen, thanks so much for your support of non-profit radio. Our creative producers claire meyerhoff. Janice taylor is today’s line producer shows social media is by susan chavez, susan chavez, dot com and our music is by scott stein you with me next week for non-profit radio big non-profit ideas for the other ninety five percent janice taylor what’s happening with our cat stein music. Go out there and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff to sort of dane. Toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno. Two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.
Big Nonprofit Ideas for the Other 95%
I Love Our Sponsors!
- On Fridays at 1pm Eastern: Talking Alternative Radio
- Listen to the January 31, 2014 archived podcast
Amy Sample Ward: Game Mechanics
Amy Sample Ward returns. We’ll continue the mobile conversation, going into detail on gaming. She’s our social media contributor and CEO of NTEN, the Nonprofit Technology Network.
Top Trends. Sound Advice. Lively Conversation.
You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.
If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.
I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.
When and where: On Fridays at 1pm Eastern: Talking Alternative Radio
You can also subscribe on iTunes to get the podcast automatically.View Full Transcript
Transcript for 177_tony_martignetti_nonprofit_radio_20140131.mp3
Processed on: 2018-11-11T23:08:06.248Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2014…01…177_tony_martignetti_nonprofit_radio_20140131.mp3.921618990.json
Path to text: transcripts/2014/01/177_tony_martignetti_nonprofit_radio_20140131.txt
Okay. Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host oh, i’m glad you’re with me this week i’d be forced to endure the pain of glass. Zoho farren, jill neuralgia, if i came to learn that you had missed this week’s show, mobile engagement are you finger is ceo of do something dot or ge and president of t m my agency she knows a lot about engaging thirteen to twenty five year olds via mobile and we’re not talking about aps also games for change. Any sample ward returns? We’ll continue the mobile conversation going into detail on gaming. She’s, our social media contributor and ceo of intend the non-profit technology network between the guests on tony’s take two i’m changing the show’s format a bit you probably already noticed and i’ll explain why were brought to you by rally bound peer-to-peer fund-raising and telephone bill reduction consulting tb rc getting your money back from phone bill errors and omissions. I’m very pleased to welcome our your finger back to the show in the studio this time i caught a remote last time. She’s the chief operating officer for do something dot or ge overseeing business development, finance and campaigns, she launched their teens for jeans campaign, which clothes half of all homeless children in the u s each year she’s also the founder and president of t m i a subsidiary of do something dot or ge that advises brands and organizations on young people, technology and social change. Ari’s on the board of care for the homeless on new york city non-profit she was named to the twenty twelve crane’s new york business list of forty under forty. And she was featured on that cover, probably showing her tongue ring, which i do not have. And i was just going to my first question are you finger? Welcome back. Thank you so much. Great to be here. There was a very poor, aka a little provocative picture. But it was terrific. Maybe made the made the cover of ah fortune. That was wonderful. I remember that. Uh, welcome back. Thank you so much, it’s. Wonderful pleasure to have you texting and the popularity of texting for for thirteen to twenty five year old. So this is for our audience that is interested in engaging the thirteen to twenty five year old audience ah, texting is critical for them. Texting is absolutely critical for young people. Obviously, this is a diverse age group, so you have some people who are texting more than others but the average young person. And so this is a teenager. A college student sends over one hundred text today, and the power users who are often female were often teenage girl are sending over five thousand text messages a month. Okay, so we’re relating to t m i you even you have brick and broken it down by gender. You know that girls and so and what? Our boys what’s what’s the average for boys if it’s five thousand for girls well, the averages in five thousand for girl power users. Yeah, the power users are over five thousand, but we see across the board that girl’s just do everything more they watch award shows more. They read magazines more. They volunteer more. I don’t know what boys doing. Okay, they’re chasing around the girls. We hope i wasn’t. Especially at thirteen. Fourteen. I was i was in. Well, maybe we’ll get to that. But i wasn’t chasing the girls. Anyway, and how about compared to email texting versus email? So we see the typical teenager actually doesn’t even use email every day, and if you look specifically at the open rates, the average text messages open ninety seven percent of the time by a young person email open rates you’re lucky if you get to twenty two percent for the general public, we see lots of young people who have smart phones. For instance, you probably couldn’t imagine not activating your email or your gmail on your smartphone, right? They don’t even activate it. They think it’s a waste of time, they’re not interested, you know, they might only use it to communicate with their school, their teachers, their parents if they’re in college, but they don’t see email is their main method of communication very interesting. Okay, what about i’m going to deviate a little bit now we’re going to go back to texting, definitely that’s where our conversation is and the games around that but twitter usage is that thirteen to twenty five how popular is that? Twitter users is actually growing in that demographic, so twitter started out as a technology that was used by twenty somethings in thirty somethings and teenagers didn’t pay any attention to it, and in the last year, teenagers have been finding twitter for the first time. Okay? And so they’re especially heavy users of young people who are really involved with celebrity musicians, etcetera, so you’ll see demi lovato’s followers, the robotics or justin bieber’s followers, the believers going crazy on twitter, the average sort of pop star could make something trend worldwide in a matter of minutes and about snapchat. Oh, teens love snapchat! Amy and i were a mean sample warden. I talked about this just maybe last time she was on or two times ago, very popular among teens, right? Yes. And i don’t think it’s worrisome everyone’s like oh, they’re sending, you know, sext messages. They’re taking all these risque photos. That’s actually not what we’re seeing that they’re using it for what teens often say is that a typical conversation that they have face to face with a friend? It goes away no one records known videotapes that known records it that’s what snapchat is it’s ephemeral, it’s not around forever. If they say something stupid if they look stupid there’s no record of it. So it mimics a conversation, not one that we’re having because we’re in front of microphones, but right it’s typical of your average conversation, it goes away exactly if i say something stupid right now. It’s online for well, nobody listens to this show anyway, so you have nothing to worry about money? Nobody listens, but for for other types of conversations, right? I mean, it’s goes away, and i think that’s part of the attraction of snapchat right, doesn’t hang around even if somebody doesn’t listen, it doesn’t doesn’t read a message. It goes away after thirty days, i think, yeah, everything they do. I mean, they have longer sponsored stories now for organizations you want to get involved. It sort of twenty four hours, but most things they go away. You know, if someone snaps a picture, you have a ten second window it’s, sort of that immediacy. And then it’s gone. And how do you come by all this information? About thirteen to twenty five year olds, mobile and and other online habits. So do something. Dot or ge has about two point five million members and our whole goal it do something is to activate them. So get them involved in homelessness, the environment, etcetera and so the lucky sort of data exhaust that we are able to use as we’re able to see when we sent out a snapchat versus if we, you know, sent out an email what’s the uptake. So actually, you mentioned teens for jeans at the top of the show, but that was the first campaign where we did a pretty rigorous sort of a b test, sending out text messages and emails to statistically similar groups. And we said, what is the uptake from those text messages versus those emails? And with teens for genes in particular, we saw forty times mohr engagement with those who he sent a text message to. There were forty times more likely to sign up for the campaign, and then we saw those groups were just is likely to follow through and donate jeans and be engaged for the long term. Okay, so you said that was your first test between email and texting. That was one of the first test that we did for a campaign that we were currently running. All right, and obviously i opening them, um thirteen, fourteen, fifteen year olds, what can they do? What can’t they dio? I think one of the problems is that people assume that they can’t do anything. And so i do something. We have rules, and our three rules are no money, no cars and no adults. So we never fund-raising from our young people. We don’t require an automobile, and we don’t say you have to ask your parentspermission. You have to ask your coach, your guidance counselor principle because teenagers think that they have strength, and i would tend to agree with them, and so there’s nothing. Stopping them from running a clothing drive to support the homeless, or running financial aid workshops in their school, or setting up a tutoring program. Those are all things that young people can do and have done to make a change in their community. So it’s anarchy absolutely. And that’s. Okay, it’s. Cool, it’s. Cool anarchy with with a purpose, right? I mean it’s. Not really an icky but it’s. Obviously, with the social purpose on, we’ve seen mohr and mohr that young people are excited about things with a social purpose. I think that, you know, in the past maybe it was something. That was looked down on, but we have seen a cultural shift where the captain of the football team, the head of the cheerleading squad, the so called cool people, whoever those might be there getting involved in social change and they have a purpose. And so is everyone else. Okay, now those those that category of categories of people you just rattled off the captain, the football team chilling squad. I didn’t know those folks, and i was i was on ava was audio visual aids, which was un affectionately called, gave me a, um i got my varsity letter in announcing, so i don’t know that population, but but we were involved, obviously, boy scouts. So that was that was my move toward social change. All right, let’s, let’s go out a little. It’ll take a little break and, of course, are you finger hangs with us and we’ve got some live listener love coming up, lots of new yorkers cool. So hang in there and we’ll keep talking about mobile engagement. Do you think duitz thing getting dink dink, dink dink? You’re listening to the talking alternative network you waiting to get you thinking? Good, do you need a business plan that can guide your company’s growth seven and seven will help bring the changes you need. Wear small business consultants, and we pay attention to the details. You may miss our culture and consultant services, a guaranteed to lead toe, right, groat. For your business, call us at nine one seven eight three, three, four, eight, six. Zero foreign, no obligation. Free consultation. Checkout on the website of the www dot covenants. Seven dot com. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. You’re listening to the talking alternative network. Welcome back to big non-profit ideas for the other ninety five percent gotta live listener love, let’s start in the us this time. New bern, north carolina, new york, new york will start with you lots of new york, new york listeners cool, welcome live listener love there in japan, we’ve got kobe, tokyo and italian aggie, japan. Konichiwa! Are you let’s? Let’s continue our conversation. So you would like to see, of course, that there is a texting strategy as part of a multi channel engagement communication strategy? Absolutely. I think a lot of people are talking about oh, this is so terrible that all these teenagers or text messaging and what they’re trying to do is you get your head out of your phone like, look up, don’t text and that’s fantastic, but these teenagers are going to tax no matter what, so we might as well use the technology that they’re using toe activate them for good and do something has been incredibly successful with it, and i would love to see other, you know, not-for-profits that might not you have such a pulse on the youth audience be able to use this text messaging to activate their own demographics or perhaps reached new audiences that they didn’t they didn’t reach before and that’s part of the work of t m i t you mentioned you explain what do something is about what you talking about? T m i so over the past few years, we’ve been approached by several of our corporate partners from somewhere, not republic partners, and they asked us, you know, can you can you teach us about this technology? Can you teach us about the social media work that you do? We have these campaigns that we’d love to work with you on andi just saw that there was this great demand out in the marketplace for folks who were experts on young people and specifically activating them. And so this past june, we launched t m i, and so we use our expertise in teens, social change and technology, and we work with for-profit ce focusing on social change campaigns, agencies, non-profits and help them achieve their goals with all the expertise that do something has to offer on dh you you had said, of course, thirteen to twenty five that’s, a pretty broad range, thirteen year olds and fourteen year olds are very different than twenty foreign twenty five year olds, but you have data by by age, absolutely so they do something dahna graft demographic in particular has an average age of eighteen, so we’re pretty split. Half high school students have college students in just a few in the twenty three twenty four twenty five demo, but i think it’s important to remember not only our fourteen year olds and twenty four year olds different, but fourteen year olds are different. I think we often paint young people with a broad brush. It’s just not true. Some love celebrities, some hate them, some text all the time. Some are my sister who hates technology and doesn’t have a smartphone and sewed really treating this demographic as sort of diverse individual people will help you be able to reach them and really sort of assess your marketing strategies to do so. Okay, so let’s, talk a little about having a texting strategy as part of your engagement. What? Where do we start? Ah, goal. What? Where do we start? You start with using the mechanisms you already have to collect those cell phone numbers so you can actually communicate. With your membership through text, one interesting thing that we saw is that we used to just collect an email address. So sign up, tio, you know, be part of a do something campaign. Give us your email, get involved instead we said, ok, let’s, add a cellphone number let’s, give them the option of you know, you have to give us an e mail address, but we’ll make cellphone optional. We’ll just say, hey, if you want to give it to us, you can. We saw that seventy percent of young people who signed up with do something optionally gave us their cell phone number, and then when we texted out to them, they engaged with us. And so that was just a easy first way to test the waters if no one had signed up and we know our audience doesn’t want to have a mobile conversation with us, so you you get them where they already are. You’re going to that finding out where they are rather than where you’d like them to be. What channel you like to be on that’s so interesting that seventy percent gave up their cell number. I mean, i just think everybody forty and over wouldn’t would protects that like i don’t like email addresses were originally protected. You know why? Why would i think is free? And why should i give it away? My email address? I think people older are treating cell phones cell numbers that way. Certainly we see a readiness of young people who are more likely to give up their cell phone number, but i think also it’s an easy way to look at your demographic and see who are the most involved. If you ask people for information, the people who give you the most information, those air, probably your best advocates, your best brand ambassadors, and so you can also sort of sort the data and make sure you’re giving them sort of the highest level engagement where someone who just gives you an e mail address and not they’re regular address their cellphone number, this additional information, you know, that they’re involved, but not nearly as involved as the brand ambassador i’m thinking of. I think it was the same conference where i first met you and you were first on the show at nextgencharity i had the founder of idealised mihdhar on and he’s, the one i was talking about when email addresses first came out, people were reluctant to give them away. I think i’d better keep this to myself. Interesting. Okay. Um all right. So now we find people where they are. And again, this is for non-profits that want to engage thirteen to twenty five year olds. Not that may not very, very well not be. Ah, population, that you’re trying to a tractor that’s appropriate for you. It also by no means are we saying this fits all it’s, all charity? Sure. But if you are trying to engage that that group or a subset of it, okay, we know where they are now and how heavily there using it. How do we start to engage? One of the things that we have used text messages for is creating these mobile games. That is a way to both educate young people as well as activate them. And so we launched several of these mobile games throughout the year on issues we actually just launched one this week called would you rather that’s about financial literacy and it’s? A way? You know what young person wants to sign up? For a financial literacy campaign, you know, you’re not from new york, are you? I am really would you rather your so my hope everyone and my life makes fun of me because they say, i sound so snobbish, you know, i don’t know it’s not latto the part of the country no born and raised in the bronx west chaillou to new york, would you rather would you rather is the campaign also that’s an alternate name for the campaign? My husband is from queens, and he gives me, gives me guff it i don’t know how much is that? My whole family says they don’t know our awareness argast that’s, right? Everybody knows now. What was i translated? Thank you. Appreciate it. So would you rather it’s the least sexy topic possible? Teaching teens about personal finance? That’s not interesting and exciting. But we entered text messaging into this and we made it a game. So we said, you know, would you rather share a car with your grandma for a week or not? Shower for ten days like stupid, hilarious, funny thing has ways of saving money is exactly a za way to save money. We actually we did this with h and r block. They were really interested in teaching young people about personal finance, and they wanted to find an interesting way to do it. So he set up this game. Would you rather and have young people go through these scenarios? But the trick is that we pepper them with financial education tapes, and we asked them after they go through this, would you rather experience? Hey, do you want to tip about financial education? And last year we saw sixty four thousand young people opt in to get financial education tips and so it’s just a easy way to create sort of a scalable game that would be appropriate across the country, wherever you are. For young people to get excited about personal finance. I played one that you let metoo on bullying and i read about salmon. Alex on guy chose different options will explain, explain that one. So we looked at bullying as something that the press has a cz me and media have finally said is something that’s important in our young people’s lives and we talk to teenagers and they said yes, absolutely bullying is critically important aa lot. Of people are talking about cyberbullying being sort of the most important thing, but young people, they go to school, they see bowling in their everyday lives. And so we created a text experience called the bully text, and it walks a young person through the first day of school or first day back after the winter break, and you’re given scenarios and opportunities to step in. So if someone’s, you know, whispering to someone else and you should step in as a bully, you know what should you, d’oh? And we looked at the research and a lot of strategic partner organizations, and they said that’s actually, the number one thing that a young person can do to stop bullying is to step in and intervene in the situation. And so we wanted to teach young people here’s what happens when you intervene or if you don’t and you continue playing the bully text, you’ll see the negative consequences. Yes, i saw that i could either talk to the i was, and i was in a locker room scenario. Somebody was saying something unkind about another guy in the locker room, but he’d be checking us out and how? Gross, that is. And so i had the option to talk to the guy who made the unkind comment. Talk to the guy who had the comment made about him or walk or walk away. S o i tried some different options and i got a ride home if i talked teo, the guy who got bullied, but i believe i was turned down for a ride. I think i’ll take the bus if i walked away. Interesting. Now i also notice they were you could choose to be a boy or girl on guy chose the girl side. I was overlooked in to do that second time because i don’t want to be a middle aged guy girl. But i knew it was a text game. There’s only between me, it’s. Not like i was in a chat room or anything like that. Um, and then sew. But i saw the names or androgynous was still sam analysis for interesting. It was good was cool. Now good. I was going to say the great thing is we see that of the people who start the game. Ninety three percent finish it. So we know we’re doing okay. Job that. People want to continue his experience on and also people who finish our text games are four times as likely to go on to do another campaign with do something so we know that these are actually being internalized by these young people, and they’re going on to other on the ground experiences focussed on social change. I didn’t s o i fell in the seven percent i didn’t i didn’t keep going in the game. What would i have learned about bullying if i had? I pretty much stopped. I think it was the next day in class. I got one. So one scenario i had to take the bus home. Another scenario? I did a little differently. And i got a ride, i think from a girl nicole may have been nicky on de so what would i have learned about bullying if i had continued all the way through? Well, first of all, tony, you’re ruining our number so well, somebody’s gotta be in the minority. We’re okay with it. I just got a text. Is this from just do something? Just text me. That would be amazing. I set that up, okay? No. So we you actually, we’re almost done, so we make we set it up so that you are able to be given other opportune. Other resource is about bullying and then other opportunities to take action. And one thing that do something is doing is we’re creating many more mobile games that when someone finishes a mobile game, there’s always another one about a different topic, then go right into because maybe their preferred medium of communication is tex. And so we always wanna have something for them in their preferred mate mode of communication. I know that i could not participate and be the person who was being bullied. That was my as a member of gave me a that was typically rye was no, but there wasn’t there, and i didn’t have that option. No, i was a bystander or or a participant, but i wasn’t the one being bullied. Okay, you mentioned talking to teens in order to gather information about what they’re, what, what causes are on their minds, or that they may find interesting when you bring it to their attention. How do you how do you have those conversations with teens? So i think one thing that’s really important is that we both look at the data that we gather implicitly and also the explicit conversations that are having with young people. So once a year we do a national survey, and this is of do something membership and also non do something membership, and we ask young people one of the causes that are most important to you on we think that matters and you think that’s important. But if you compare that data with the data that we gain from our website, we have an action finder where you can choose the cause you’re you most want to take action on. And so, again, this is young people on their mobile phones or in their homes. No one’s looking at what they’re choosing, no one’s telling them they have to pick a certain cause and the big area of discrepancy is that when you ask someone they’ll say that they really want to take action around the troops and our own disasters, and then when you have people self select when no one’s watching the troops and disasters come out dead last oh my goodness! And so whether that’s good or bad, i don’t know, it’s just something to make sure that we’re aware of is that of course, when you’re talking to someone, their answers will change. So we try to use implicit and explicit data and compare them whenever possible. And then what did you find ranked hyre when ranked up at the top? When nobody was looking? What was hyre pretty consistently we’ve seen over the last few years is that there’s always the environment, education and poverty and education means very different things to different people. For young people, especially the low income areas, it means my school is bad, you know, i need to improve the ap classes, my teachers, etcetera for young people in rich areas, sometimes they’re talking about inequalities between other schools. Often they’re talking about paying for college. But again, those three causes poverty, education, the environment are always in the top three at least. For the last ten years and then there’s always sort of a cause of the moment, and right now, it’s bullying and we’ve seen bullying bia riel sort of had staying power for the last three years, as in that top five do you have demographic information to like, like income levels, family income levels? How do you arrive at that? S o we actually looked and we were very interested because we look to do some things most engaged city, and this is the young people who are more most likely to respond to our emails, respond to a text message, and we found out that our most engage city was mcallen, texas, which is a city that’s ninety seven percent hispanic, and it is actually the poorest metropolitan area in united states, and when was your most engaged community? Absolutely interesting. And so one of the reasons we saw was that the’s thes kids don’t have other opportunities to get involved in mcallen, texas, and so do something was a real lifeline for them that they were able to be involved in the things that were providing, but what we also saw was in places like mcallen, texas. Anything to do with family and health was very, very popular. R i heart, dad campaign that focus on getting your dad’s blood pressure checked through the roof in mcallen, texas. Thie environment way less important are summer scavenger hunt that it’s, about a rich variety of causes does not actually resonate well with hispanic demographic. And when we look in much more sort of white city is when we looked at provo when we looked at boston in those cities, the environment on this summer, specifically the summer scavenger hunt there was sort of a more lighthearted campaign. Those resonated the most talk about a call to action. So as we are advising non-profits about what they might including their in their texting plan. There’s always a call to action at the end of these thie end of each game. Wait, try as much as possible to make our calls to action simple. It has to be one thing. We’re not asking them to do too much. Certainly, if we have a call to action they completed, we can give them something else. But as much as possible, it should be something simple. That should be unique on something. That they can do without money, a car and adult. I wanted to let people know that they can play the bullion game that i played alex and sam. And i hope they do better than i did. Walking away from everything you can text bully to three, eight, three, eight, three. Bully to three, eight, three, eight, three. It’s fun. It actually it’s. Quite fun. Um, we have just a couple of minutes. All right, do something that work does not ask for minute. We have a minute. Does not ask for money. Why’s that you don’t ask for money because we don’t. We want young people’s time from the young people, you know, asking for money. Exactly way want them to donate their genes to play the bully tax to, you know, clean up their park. And so for us, we have you know where eighty percent corporate funded. So we have other ways that we fund to something. And we think that there’s plenty of other organizations who do ask for money and that’s. Fantastic. But we will leave it to them. And the person in charge of that aside after you is monisha panjwani absolutely shot. After him, because he’s, the one who reconnected us over the best because he was on the show and he was with tricia, neighbor from the alcoa foundation on dh, they talked about how do something an alcoa work together in the in the couple of a couple seconds we have left. What is it that you love about the work that you’re doing even was do something or t m i i mean, such a cop out, but the people, everyone, i’d do something in tm eyes, just passionate and excited and smart and, you know, i mean, i could almost, like sell cigarettes of children if i was working the smart people, not almost on guy, so i think that’s fantastic, and i’m also just reminded about the best parts of humanity. Every day i get to hear the stories of amazing fifteen year olds were doing great things instead of hearing all the bad things that they’re doing, so i get to believe in humanity. Are you finger is seo for do something dot or ge and founder and president of t m i you’ll find her on twitter at aria irene. Ari irene finger thank you. Very much for being on. Thanks so much, tony it’s been a pleasure. I would like to share a little information with you about some people who help us bring this show our our amazing sponsors who helped us bring amazing guests like aria finger rally bound supports the show. They make very simple, reliable peer-to-peer fund-raising campaigns possible, his friends asking friends to give to your cause as a non-profit radio listener, you can get a discount and people have been. People have been calling and talking to joe magee at rally bound i love that claimed a discount. Find out what rally bound can do for you in a peer-to-peer campaign. He had a job. Mcgee told me about a camp that had a one day campaign, andres nine thousand dollars in that day and that one actually was not around an event. Typically, when i’m talking about rally ban on talking about runs, walks, rides, races and they do a lot of those but doesn’t have to be an event, you can have a campaign it’s not event driven as that camp you know, lady did, and they raised night, as i said, nine thousand dollars in a day for not a large camp. You’ll find joe magee at rally bound dot com or just pick up the phone and talk to him, and he will answer your questions and help you set up your campaign. He’s at triple eight seven six seven nine o seven six and we are also sponsored by t b r c cost recovery that is telephone bill reduction consulting yourselfer been what’s. I’ve known him for over ten years. He’s going to look at your phone bills looking for errors, omissions, way above market pricing charges for things you didn’t ask for, and you’ve heard me say it in ninety percent of the time that he looks at phone bills, he finds mistakes. Phone companies are not so not so scrupulous, not so careful about their phone billings, and when he finds mistakes, he picks up the phone. He deals with the phone company if he doesn’t get your money back from those errors and omissions and things you didn’t pay for didn’t ask for but were charged for, then you don’t pay him, he doesn’t get money from the phone company. You don’t pay him, you’ll find him yourself. Rabinowitz at tbe rc dot com or two one to six double four, nine, triple xero i’m tightening up the show you probably noticed this week i changed the opening a bit because i want to syndicate the show on community radio non-profit radio and what it called low power fm stations or lp fm. Um, i used to recap last week’s show, and if you listen as i do to public radio, you’ll notice that nobody recaps last week’s show or the previous show if it was the previous day. So i don’t know how i got into that habit, but i broke it today. No need to remind you what you heard last week. I’m just going to talk about what you’re going to find this week. If you know of a community radio station in your neighborhood, in your area community, they go by the name, community, radio or non-profit radio or again, low power fm. If there’s one in your vicinity and you think this show should be on it for the help and support of charities small and midsize in your area, then i’d love to know about it. You can know he’s, get me on the facebook page or my blogged at tony martignetti dot com and that is tony’s take two for friday, thirty first of february, the fifth show of the year. Amy sample board you know, her she’s, the ceo of the non-profit technology network. And ten her most recent co authored book is social change any time everywhere about online multi-channel engagement, her block is amy sample, ward, dot or ge? And on twitter she’s at amy r s ward. Forgive me, i’m doing well, how are you? I’m very well to thank you for asking your down and used your down in houston. And you hear me? Ok, i’m calling in from a conference in houston today. I feel like i’m never in the same place twice when i call into the show. Well, your mobile you’re a sort after speaker. You’re at creating change, right? The g b t conference in houston? Yes, put on by the task force. It’s really unconference so far on dh. Houston is a great city. They’ve been means welcoming plenary had i feel like they would have had to, you know, send people away. So many people wanted to be part of welcoming all these attendees for thousand folks came for this conference to there, they’re home to the accused in the mayor. Welcome committee, folks. I mean, it was just a great a great start last evening to the conference, and if anyone is listening right now and here in he’s been, please come find jolene and i we have ten booths set up. Otherwise we’re in sessions and and all the rest, so definitely come find us. We don’t see anybody from houston. We have some we have. Ah, san antonio, texas. We could send latto over san antonio and also inglewood, california. Just gotta squeeze a little live listener lovin sorry. And of course, the podcast pleasantries. If you’re listening on the time shift, we love you too. Over nine thousand of you are you? You’re speaking there or you’re just staffing the booth. What are you doing? Yeah, we’re not speaking. We just wanted to come at the sponsor knowing that especially the conference means going for thirty years now. And so many of the folks coming to this conference are working at that kind of funny intersection that that often people feel maybe there aren’t very many resources for them. That interception of trying to work on a social change issue or campaign and then having having the technology to support it because sometimes there’s a big infrastructure it’s part of an organization, and then, you know, other folks were at the conference because there’s, just one person in their town that wants to lead a campaign, so making sure that everyone knows they have access to intends resource is i do really be using the best tools they can for whatever campaign they’re running. And how rare is it that you can meet the ceo at the booth right there on the exhibit floor. So a rare opportunity to seize it. Meet amy sample ward. If you are at creating changing in houston, she is there a t intend booth? Um, you were listening. I know on the phone anything you wanted, teo. Add to what are you had to say? No. I mean, i just wanted to call in because i felt like it was such such luck that we ended up kind of having topics to talk about that that dub tailed so nicely. So i just wanted to call in here. Here were you and aria had to say, i think. Do something. Is it hard at intend for us to not always call on do something whenever we think we’d love to have an organization, you know, talk about how they’ve done this thing that was innovative or this thing that had really great engagement, you know, do something and always the top of our list of organizations to call. So it’s it’s even more evident now that you’ve gotten to talk to her, we have her on the show, why they’re always at the top of our list. Amy, i’m here and i’m blushing. Thank you so much for all the kind words it’s so nice to hear. Yeah, i mean, i’m glad i went with in-kind route. You were very close, but we loved. And ten to so it’s. A mutual respect that’s, right? You did not know she is that she was still here listening? No that’s. Great. I would love it. I would love for her to get to join the rest of the conversation too. If she can hang out. I don’t. Are you? Can you stay? Sure. Okay. She sets her own schedule. Ceo you both do. Ceo seo so okay, that’s. Cool, but i would. I would say that this was not merely a coincidence that they worked out this way. The show is, you know, some planning does going to the show. Amy okay. That’s fair. Okay. Thank you. Okay. Um, so, let’s, uh, we’re going to continue this and we’re talking about games, games for change. Um, amy, are you are you familiar with other organisations doing a lot in this area? Yeah. I mean, i think it’s great. You guys kind of ended close to the end of the first conversation. They’re talking about the the ap starring the text messaging campaign where you could really get in and and explore how to intervene in bullying situations and, you know, it’s, a great text message service, but it also is a game, you know, and the game mechanics are still included in there, too, people moving forward as well as actually help with behavior change and then larger ship in communities on dh. So to other side, to throw out to other examples so we could open up and be able to reference multiple things. The first one to run is in. Sorry, i just said, i’m sure ari doesn’t. Mind if you mentioned other non-profits doing well here? I want to hear that, so i couldn’t tell my game folks about him so they can learn you so well. So the first one is intriguing because it’s not necessarily a nonprofit organization in the normal sense that we’re thinking about this, but it is definitely a sign that putting out to your community an opportunity to help you with something can still be a game. It doesn’t always have to be just a call for someone to volunteer at the university of washington put together in association with they have a center for game science in the university from and their biochemistry department who are tackling really important things like aides said, we’re going to take us years to look at this data, or we can put it out to our community of people on the internet who are interested. And, you know, some of them may be really care about finding finding all kinds of medical solutions, and others maybe just want to play again. So they put out a games, basically, that that provided a snapshot of protein strains like protein structures, and the game was to try and find matches and things like that, and in ten days of, you know, people on the internet coming and playing this buy-in matching game, they actually found the solution to one of the protein structures that leads to the virus, so it doesn’t always just have to be, you know, fun for the sake of fun, just to keep people engaged in your mission. It can also be helping you reach that mission. That’s outstanding scientific research that’s cool, good exam, yeah, and then another one that people may have heard of just from it. So i’m dropping. Ben and folks, they’re interested in the show, tony half the sky trans media campaign means no going across different types of media hasn’t had a book, which probably many people have read has a film that goes along with it but also had this game and so the whole campaign hole movement it’s focused on, you know, alleviating repression of women all around the world and the game actually would just a facebook game. You played it inside of facebook and in in so doing, you know, you are taking these different actions and leading up to real world. Fund-raising riel world social action so you’re not it’s not keeping you in facebook that’s just where you’re kind of lod mean in and and quote unquote plane but it’s taking you out of facebook to really make these larger actions, they raise hundreds of thousands of dollars for the campaign to help interact direct ways. Amy, would you say the name of the organization again? I didn’t. Quick pace to scott guy tap tap of the sky over tap like tapping on tapping on a drum no half like knothole half oh, half the sky. Okay, did you get that? I’m sorry. Okay, it was just me half the sky. Okay. Thank you. Okay. Let’s, let’s, drill down a bit. So if somebody wanted teo start ah, game campaign or, you know, for engagement, where would you suggest they start? Amy? Well, i mean, i think these two examples are pretty large, you know, if it can be overwhelming to think we’re just going to start by writing a book and making a film and then created a dame like you don’t actually need to start that high level. I think it’s really about looking first at what campaign? Or what action you want people to take, and then just making sure you can fill that out with all of the game mechanics and there’s, not a ton, and to really launch a game like experience for a community, you just need a very clear challenge. What? What is it? You know, one of the rules of the game what’s the parameters here? How do people take actions? And that could be reinforced by accumulating points there? Rian, you know, those actions can be reinforced in all different ways, but the important part is that there are different actions waiting to take to play the game on that there’s ultimately some sort of prize and what’s really great about games games for special impact is that many people playing the game are interested in that prize being we’ve solved, you know, aids, it doesn’t have to be, and now we’re giving out amazon gift cards to everyone who reached one hundred points, you know, it doesn’t have to be like that. Many people are are participating for that for the shake of the game, you know, for the fun of getting teo use their brain for ten minutes matching up these protein images on so you don’t have to get hung up on finding a prize that’s huge monetary reward for an individual. But there needs to be some sort of clear, clear win that is coming at the end of the game. Are you guys spend a lot of time talking about games? What can you had about the mechanics? I think the most important thing is that all not-for-profits workers should be behavioral psychology experts and i just to echo exactly what amy’s saying anything you do, whether it’s a game or not, you can put game mechanics in you, khun see what people’s incentives are again? Intrinsic extrinsic motivation, whether it’s a real world prize or it’s a feeling all of these things are important in fund-raising in creating games or just making your making your membership engaged. And i loved how amy mentioned the word funds so many times. Yes, that’s. One of the amazing things that you could do for your members is make them have fun. We’re gonna take a break. We return. Amy and aria will stay with us, and we’ll keep talking about games for change. You’re listening to the talking alternative network. Oh, oppcoll! Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one three that’s to one to seven to one eight, one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Talking alternative radio twenty four hours a day. Hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Welcome back, let’s. Go abroad for live listener love, seoul, south korea, on io haserot and more listeners from japan, kenichi awhile to everyone joining us knew in japan, also a spin toe, portugal. Welcome, i hope i pronounced that right spin, toe live, listener, love, espinho, speed home. I was just corrected. I was admonished a speed home. Let’s see, where do we go? Ok, let’s see amy, you you mentioned things like badges and points. And how does how does this work into let’s? Start with badges, but what’s a badge? And how does this work into our texting game engagement? Well, i would love to have aria weigh in on this, too, but, you know, badges they’re tricky because i think as an organization, when we start thinking about who we really want, you know, in bed from gaming mechanics in this campaign or in the program on and, you know, what can we do to really make this great? Soon as we start going into, like, strategy planning mode, we get further and further away from human road where we’re thinking about if we were actually playing this game and instead we’re just thinking about all of the things that we could dio, you know, on badges i’ve often seen used in that way where maybe in that staff room, when we were planning this game or this campaign, they sounded really great. And then you designed all of these cute little logo or something, and then your community is kind of like, well, you know i’m not interested in that logo. Why do i want that logo? You know? So i think that badges can work, you know? I’m not saying blatantly all badges are bad, but they have to be based on things, eh? That those community members wants on that they’re reflecting something related to your mission and why people are engaged with that, you know, to youth and has an example, we wouldn’t necessarily have a badge where it just shows, you know, this person has opened eighty five percent of our e mails, we really care about that data, that person probably doesn’t care, and they definitely wouldn’t want that as a badge, just like i read all event and emails. You who cares but a badge that says, for example, you know, i have spoken many times at the conference that’s a badge that’s helping them. I have visibility in the community, it’s still something weak we care about and we want to track but it’s actually a badge li they want tohave associating with them instead of just a number of maybe we could have created a badge about does that nuance makes sense? It does, but how? Do people use these badges? The fifty two year old in this conversation used to know what is it somebody would do with the badge that that is appropriate? Well, you usually usually badges or not, something you would necessarily use you achieved you, you are awarded that badge by taking that act. You’ve made it to thinking about it in a literal name. Since, you know you have made it to level three of the games, you’ve achieved the level three bags, just like it isn’t necessarily something that you would be, quote unquote, using it’s more something that shows up on your profile, say, or on your whatever went that you could use it, you could lift it because it’s it’s referencing what you have done in that community or what you’ve achieved. Okay, i understand, of course, and i see them on foursquare badgers all the time. All right, you know, five mexican restaurants in a month and things like that aria badges, badges in games. I mean, badges are the oldest trick in the book about fdr used the badge of the blue eagle to put in storefronts that were, you know, hiring people for less. Hours and more money so i think badges can absolutely be effective as long as people want them, you know, in that, you know example, storefronts, one of the badges because their customers could come in just like amy was saying, if you’re coming up with these ideas in a vacuum, they’re probably not going to work. So what i would say is just test them quickly and be ok if they fail and rip wth um, so if you test it out, no one likes them. You remove them, you tried it, but you’re done. Okay, how about points? And you mentioned points in passing to same, same same thing we don’t use points that do something because we just want to make sure that people don’t feel like they’re losing at social change. I think points can be extremely effective, you know, airline miles you’re leveling up to a gold level, whatever it might be, but we actually are scholarships now, instead of for the sort of young person who collected, you know, the most cans during their canned food drive. We actually give everyone an entry. Everyone who collects five cans gets an entry because we want to make sure that no one’s losing you were the lame assed social change do out there on dso sometimes points can khun make that problematic? Amy, you have anything more about points? Well, i would say that the last point there about, you know, no one wants to be the loser. And then ultimately, if someone has signed up with your organization, they’ve already done a lot more than most other people in the world to help you with your mission, right? They at least know who you are and they’ve signed up. You don’t necessarily want to set yourself up for that negative reinforcement to community members that they’re not doing enough you want to have hey, you could be doing more kind of attitude, and i think that also points to things where you see voting or even the mechanic of voting often organizations have found more success by allowing things to be summed up, you know, like raise this concern or you agree with this and not even including the option. Tio tio put the thumb down just because no one wants to log in and see this idea they proposed or this comment that he posted getting voted down, it’s less it’s, less upsetting it. Oh, just not many people have liked it versus people you know, one hundred people since since since negatively moved my comment down instead, it was just this one got a lot of thumbs up and this one had fewer. You know, just staying on the positive sign of whatever system you’re using. Badges, points, voting. Okay, that’s interesting. And i think of facebook where there is no thumb down for comments. Of course, aria, anything about voting? What do you think about the open down votes? I think people love voting. We just did this campaign called fed up, and young people took a picture there school lunch. And then they posted online. And, you know, they made captions like, you know, this was a poop burrito. Oh, are my lunch was whatever, and we let them vote. And in this case, we did let them vote, eat it or toss it. There wasn’t a negative connotation for the burghdoff elearning that’s a lunch, right? Exactly. But it was incredible. We got five hundred fifty thousand votes. We were blown away. So i think sometimes voting could be an incredibly powerful engagement tool. Yeah. And i think in that case, you know, the context of what people are voting on in the way that you framed it. Not as this is good or bad. You know, this is a vote yes or no on this person or comment or this idea it was bringing in a way that it’s almost more interesting to see if more people said we throw out off these meals, right? The idea is like, these lunches should be healthy, and they’re probably taking pictures, many of them london, that are healthy or at least are not balanced or whatever. Splitting voting in that case isn’t even really a thumbs up or thumbs down or a yes or no that’s a voting of like writer left. You know what? Fuck it do we put this in on dh again? Makes it super wide open for people to engage consistently throughout the campaign. There there almost moving things into those two two buckets, right instead of just well, there was mighty vote cast for the one. Yes, i wanted to place. You know me, i’m going to give you the last word. What what’s the point. Of all this gaming and engagement, well, i think the point is that for many organizations and tony, we talked about this every month. You know, there’s always this question if we don’t have a campaign going on, we’re not acting, you know, asking for money if we don’t have a petition when you didn’t sign, how do we keep people engaged? Well, you just add the simple game mechanics into your communications into your programs and services online. Keep them engaged, but giving them something to engage with instead of just running the campaign and then having static content. Amy sample ward is the ceo of inten non-profit technology network. You’ll find her on twitter at amy rs ward. Thank you very much, amy. Thanks, tony. Thanks. Sorry, empress. Staying? Absolutely. Yes. Sorry. Thank you very much. Next week, corporate coffers tap into corporate giving with linda lycee kowski and committee conned fab i i just love the alliteration you’ve probably noticed. Ah, jean takagi returns with advice for your board committees. Rally bound and telephone bill reduction consulting joe magee and yourself rabinowitz. They support the show. I hope you’ll support them. Please check them out. Rally bound. Dot com and t brc dot com. Our creative producer is clear. Meyerhoff. Sam liebowitz is a line producer. Shows social media is by deborah askanase of community organizer two point. Oh, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. Our music is by scott stein, also from brooklyn, with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. E-giving didn’t think dick tooting. Good ending. You’re listening to the talking alternate network. You e-giving think. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people hi, i’m ostomel role and i’m sloan wainwright, where the host of the new thursday morning show the music power hour eleven a m we’re gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a m on talking alternative dot com you’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. Time. Montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Told you.