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Nonprofit Radio for September 29, 2025: Better Governance With Relational Leadership

 

Froswá Booker-Drew: Better Governance With Relational Leadership

Let’s have a frank conversation about the state of nonprofit governance, and staff and volunteer leadership. Some of the issues are individual. Some are systemic. All are fixable once we identify them and their root causes. Froswá Booker-Drew is the founder of Soulstice Consultancy.

 

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And welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d suffer the effects of chondrodermatitis, nodularis helicus. That’s such a good one. I had to keep it one more week, one more week. If I heard that you missed this week’s show, here’s our associate producer, Kate, with what’s going on. Hey, Tony. We’ve got Better governance with relational leadership. Let’s have a frank conversation about the state of nonprofit governance and staff and volunteer leadership. Some of the issues are individual, some are systemic. All are fixable once we identify them and their root causes. Francois Booker Drew is the founder of Solstice Consultancy. On Tony’s take too. Nonprofit radio is internationally acclaimed. Here is better governance with relational leadership. It’s a pleasure to welcome her first time on nonprofit radio, Francois Booker Drew. She is the founder of Solstice Consultancy, providing philanthropic guidance, community engagement strategies, and leadership development for companies and nonprofits. She’s the founder of the Reconciliation and Restoration Foundation. A nonprofit to amplify, support, and fund the work of black led nonprofits. Her latest book is Front Porch Wisdom. Navigating leadership barriers for women of color. Which we’re gonna talk some about. You’ll find her at Doctor Francois Booker.com. And on LinkedIn, and Francois is F R O S W A accent. Welcome, Francois. Thank you, Tony. I’m so excited to be here with you. Thank you. I’m glad you’re excited. I’m, I’m very glad, I’m very excited to have you. You know, some people say, um, I’m excited. I’m so excited to be here for you today with this. My excitement is brimming over. Can you tell? But I am excited because, uh, this is a, you have a, you have a fantastic topic. You sent a great pitch on governance, governance and, uh, in particular, some struggles that I’ve heard before. We’re gonna flush out even more, uh, women of color struggling with leadership, putting untenable positions will get there. You know, I don’t even know. I, I, typically I’ll ask like, what, what brings you to the topic or you know, what are you seeing that we could be doing better? We’re gonna be talking about what we’re gonna talk about what you see that could be doing better, that we could all be doing better at, um, but Why, why do you focus, why do you focus on governance instead of, I don’t know, fundraising, uh, compliance, HR? What, what is it about nonprofit governance that gets you excited? I don’t know if it’s excitement or frustration. I, I, I think, I think it’s more, I, I am so frustrated what I’m seeing in the sector around governments, and I was talking to a funder and the comment was made, I have a great board. And I said, well, yes, you would have a great board. You’re moving millions of dollars, you’re looking at the best and the brightest in town to help you make decisions on that, but that doesn’t look the same for small struggling nonprofits who don’t have access to that kind of social capital that you do and so their governance looks a lot different than yours. Frustration. OK, well, maybe we can bleed the frustration. Your excitement comes out because you’re frustrated and, and you wanna see change, which we’re gonna talk about we make sure we, you know, uh, talk about what we can do to overcome these shortcomings that you see and uh. The first is just, uh, I like, you just, you know, you lay it out very plainly, lack of sophistication and expertise. Yes, I, I think what we’re seeing, we’re in, you know, unprecedented times. I mean, it, it, it is so challenging. Who would have ever thought that nonprofits who receive government funding would go, oh my goodness, that’s not an option, and the That it used to be. We never thought that was a possibility. So, you know, as much as I, I, I’m challenged by the word pivot because we’ve heard it so much, it really is the truth that nonprofits are having to pivot and so there’s a lack of sophistication that you have for either CEOs or CFOs in terms of dealing with these times and being able to deal with this kind of ambiguity. So, I, I also think that you have a lot of people who ended up in these positions quite often who may not have all the skill sets that they need to do this kind of work, especially when you talk about founder led nonprofits where I had a vision and a dream of something that I wanna do. I saw a gap in community and so I want to, you know, Do something about it and that’s a beautiful thing. But with that, you may have the expertise in that particular topic, but you know, may not have that necessarily as it relates to putting together a business. And that’s what a nonprofit really is, you know, yes, it has a charitable piece of, you know, having a mission that is To solve an issue and make an impact, but for it to be sustainable, there has to be some infrastructure in place and quite often people don’t have those skills, they learn it on the fly to be able to come in and actually address some of the issues that nonprofits have. So that’s why I think the sophistication piece, you know, In in light of skills, but the time that we’re in, this is challenging for people to navigate. And especially if it’s a newer nonprofit, you know, initially they’re gonna look to fill these skills on the board because they don’t have the capital to start employing or even hiring consultants, you know, to get started to, to, uh, yeah, to fill these skills gaps. So, but the, the board members are often. You know, well intentioned, but. And we’re gonna get to the next one, you know, we, we’re not quite at lack of social capital yet, but you need access to the right people, but, you know, how can we help? You know, recruit these skills that we do need. Uh, let’s just start with our, with our board. I mean, we’ve identified skills gaps that hopefully we’re being honest with ourselves and introspective and what we’re good at and what we’re not good at. How do we help fill the, fill the skills gaps? Well, this is the challenge. If the board, um, and even before the board, if the CEO does not have access to certain networks and their network is very limited, they’re not going to be able to access those skills. And one of the things that I am often pushing nonprofit leaders to think about is go beyond just looking at someone’s title. I think so often we go, oh, this person is a VP at a bank, we need them, but they may not necessarily have the skills that you need or the connections even in the bank to be able to move your mission forward. So I’m always pushing, look at a board matrix. Instead of just pulling people out of the air, how do you become strategic and not just looking at names and titles because you think this person can bring something, but using the matrix as a way to help you think about, do they live in a certain geography that you want to have more connection to? You know, age is another big one that I’m always like if everybody on the board is over 50 like me, that’s problematic. We, we need some people who can come in and and understand some of the newer technologies that are available and just that that network. So it’s really helping them be strategic about who are the folks that you need there so that you can identify those skills, but even with the Matrix, if you don’t have connection to those networks, that’s gonna make it hard for you to get the right people on your board. Right, so how do we, I mean, how do we improve the, by the way, I love the example of a bank because there’s so many vice presidents of banks. The the I’m still here. My video does something weird, but I’m here. It just eliminated you from your No, hold on, let me see if I can fix that. OK, now it’s just disconcerting. You disappeared like a ghost. That’s incredible. How do you, are you a magician and part-time? I wish I could be. I could help move some nonprofit people and more spaces sometimes have to be a magician. That’s that’s very that’s well played. Um, OK, now that’s funny. You just disappeared from your background, OK, but as long as I know you’re still there, OK, OK, um, you know, listeners, you’re not seeing, you know, obviously you, but in Zoom, like Francois just disappeared. The background was there and then she just disappeared, uh, so I, I was afraid we lost her, but she, no, I didn’t, with a different background, OK. Let’s, um, did you move rooms or these are just virtuals? These are virtual. I don’t get bored. Now this is real, but I don’t like getting bored with my background and I get bored. I’m like let me imagine I’m somewhere else. So is that why you disappeared from from the first, I wish that was why it happened, but blame. That wasn’t me. OK. I thought you had some special powers. OK. All right, so if you, if you disappear, I’ll keep talking. If the background changes, I’ll understand you got bored. OK, OK. All right, um, all right, so we don’t, right, we don’t have access to. Oh, as I was saying, I love your example of the vice president of the bank because there’s banks, uh, can have scores and scores and if it’s a big bank, thousands of vice presidents, vice president means very little, uh, so that, that’s, that’s a great example. But all right, you know, so we gotta drill down, so we don’t have access to the. To the social networks, which is your next your next uh. Explanation of why we, why we need better governance. What can we do? I mean, can we look to funders like don’t foundations have some responsibility in this? We look to our, our community leaders. I mean, the, the, the talent is in the community, but how do we access it? Excellent question because there is a tool that I love, um, and it’s this concept called asset-based community development. And there are two scholars, Jody Kretzman and John McKnight, who came up with this concept decades ago that basically says all the assets that you need are in a community. So it looks at institutions, it looks at individuals, it looks at open physical space, it looks at associations and, and then they added, you know, the oral history component to it. Um, associations, all these different types of exist in community. So I think it’s important, and I say this to even startup nonprofits, map your community. So it’s not just finding out about the the actual facilities, it’s looking at the resources and part of the resources are are people. So how do you use something like asset-based community development to help you identify are these types of organizations in my community? We know that every community for the most part has sorority. fraternities. We know that communities have homeowners associations. So how can you use something like that as a tool to help you think strategically about building those connections so that you can start targeting individuals that can serve on your board. How do you help your existing board members tap into their network using that kind of tool to generate this, you know, thinking around, oh wow, I didn’t think about that person who is a part of our Police Association. They could be someone and I often say when I’m on board, people will go, well, we need money, and I’m often saying yes, but if you would say to me, Francois, give me 20 names of your closest friends, that’s an opportunity to build that network instead of Just going, OK, well, let me write a check. That’s great too, but I don’t think we see the people around us or the institutions and organizations around us as possible ground for us to to begin to start, you know, telling to get the resources we need. That’s great advice. You’re right. So someone could be a donor and uh not necessarily a major donor, but, but a donor of some type, but at some level, but, but what more can they do? You know, and it’s not, it’s not asking that much to say, you know, who else can you introduce me to that can help our work and, and it might be, it might be a community leader that, you know, not, not somebody related specifically to what your work is but a leader in the community. Well, that person knows dozens and dozens of people so you know how so not yeah that’s that it’s terrific, you know, advice to not be like one dimensional, right, this person’s a donor. That’s all they do. That’s all I’m ever gonna ask them to do. Some of your donors would be, I think, I think might even be grateful to be asked, who, who do you know in the community? Not, you know, put aside the work that we do, but who do you know in the community that might be able to lead us to other folks who could be an asset or could be valuable assets for us in lots of different ways beyond, way beyond donating. Right, and I, I think we fail to realize sometimes in this business of helping people that our greatest resource are the people that are around us. And so what does it mean to really engage your donors, even small donors, to begin to ask them. Poor people that we should be connected to because they’re gonna sell it because they’re already affiliated and have some passion for the work, but we always try to go get people with names that we think for some reason they’re gonna draw these people in, but if they don’t have the commitment to your mission. And they don’t have the passion around and purpose around your mission, they’re not gonna be able to bring in as many people either because that’s only gonna go so far. So I really push people, think about who are the folks that are in your network and begin to drill down there. Like you mentioned, a perfect example, uh, you know, HOA. Who, who, who runs your HOA? You’re in, you mentioned you’re in an HOA like we’re over a lunch meeting with a donor. Well, you mentioned your your HOA told you that your grass is too long and that, that pissed you off. You know, I hate HOAs, but I have a whole soapbox about HOAs. I would never, I would never, I would never, never, I rarely say never, but I would never buy a home. On any piece of property that’s governed by somebody else. Yeah, did it one time. Oh, did you? Yeah, yeah, no, uh, it’s January 2nd. Uh your Christmas lights have been out for too long. Uh, your, your, your, uh, outdoor lights are too bright. Your grass is on the sidewalk by 1/8 of an inch. We have a, we have, we measured it. Uh, I don’t know. How did you survive? Did you survive your HOA? They, they weren’t as organized going back to governance and that had a lot to do. I was lucky. I was very lucky. I have a friend that um she planted some flowers and they made her dig up her flowers because they didn’t match the scenery of the community and she had to dig them up and teach you lots. Your flowers don’t match our scenery. I was stunned. I was like, I was gone. Talk about little big fish in a little pond. Your flowers don’t match our scenery. That’s the kind of stuff I’m talking about. Your lights are too bright. They, they, or they’re not bright enough. HO, I would never anyway. So, so you’re talking to this hypothetical donor. Oh, you mentioned you in your HOA. They don’t like your grass, but who runs the HOA? Now, they may not, you know, they may, I’m, I’m not introducing you to that person because I can’t stand them, but maybe they. Maybe they had a good experience like maybe they were the tattletale. Maybe they told on their neighbor who had the long grass, and then the HOA acted, so they’re actually very positive about their HOA experience, the, the, the most recent one, just wait till the next one when they come out when your neighbor comes back after you. So until that hap before that happens, get with your donor. Ask, you know, who runs your HOA. They know lots of people. Um, you know, connections, connections. Now you’re, you know, we’re getting back to something you mentioned earlier on. You’re running this like a business. Yes, networking, networking doesn’t only mean going to the Chamber of Commerce meeting once a month if you run a business or lots of nonprofits are in chambers too. It’s that’s not, that’s, that’s like scratching the surface of network. Who do you know? Who do you know that may know folks that could help us? Yeah, I even, you know, remember at an organization I worked at years ago and it impressed me and impacted me greatly was that they had letters going out to donors and they had board members who knew them writing little notes on the side that said, hey Joe, I’m so glad that you’re considering this. I’m a part of this organization. The key is relationships. That’s such a smart thing for board members, like little. Margin notes and letters. Yes, it made such a difference to see their friends on that and so I, I think we forget the power of relationships and even for nonprofit leaders, I’m pushing what associations can you join? Sometimes they’re too busy for their own good because I’m like some of the things that you’re doing, relationships could actually help expedite that process for you if you had the right. People. I share it with a lot of nonprofits. You don’t have a money problem, you have a relationship problem. If we get the right relationships, you’re gonna have what you need. So what does it mean for them to join groups like the Association of Fundraising Professionals? There are all these different associations that exist that I don’t think we are strategic about building, you know, relationships and networks with them to help us advance this work. Including local, I mean, so AFP, they have local chapters, you know, they may have one local or regional, but also local community groups, you know, like the, like, uh, the Chamber of commerce. I was making fun of a second, but that, that, that can lead you to a lot of business owners in your, in your town, you know, just talking about in your town, your community, your county, um, I don’t know, I don’t know if Rotary is active, you know, I, I know a lot of civic organizations are, of course, declining. Because people don’t join so much anymore. But, but Chambers of commerce, that’s a good example. Um, you know, can you be on a board of something like a, a public board? Or can someone in the can the someone else in the agency be on a public board? That’s exposure, that’s networking. These are the forms of, you know, you gotta get out because I absolutely agree with you, every community has the talent that it needs. Absolutely it’s tapping into that and I, I think it’s also just being strategic because it is so easy to have the desire to just grab people because perceived influence. And I don’t think we, you know, when we’re even interviewing board members, we ask. Questions about their connections. I think we’re so fixated on the dollars that they can bring. I don’t think we really ask them about what is their involvement. Are they a part of a group with their, you know, place of worship? What are the things that they’re doing because if all they’re doing is going to work and they’re not really networking there, they’re not gonna benefit you well either. So when these challenges come up with skills, they’re gonna be limited in being able to get you what you need. Right. And, and that, that limits, that that just limits your growth, your scaling, your success. Uh, your, your longevity, you know, you, you, you that, so we, we pretty much covered your second point, which is lack of social capital and networks and what to do about it, just being strategic, running like a business, asking, asking for help. People want to help people if they love your cause, even if they’re a $10 donor, they’re a new donor to you, they love your cause enough that they’ve started giving to you or maybe they’re volunteering. Volunteering is also very valuable, people giving of their time. Yes. Odds are they want to help you even more, and this is a low lift way to do it. You know, it’s just, yeah, but if you don’t ask, right, you don’t ask, you’re not gonna get. Yeah, absolutely. All right. I love that it’s plain language. People are asleep at the wheel. What is, what is your beef there? What, uh, before we get to what to do, what, what, what are the symptoms of ale at the wheel? When you see organizations that um Uh, I’ll say one in, in our area. There was an organization that closed. Very huge nonprofit in our area was doing great work, and I think board members were not asking the right questions about finances. And so like you said huge organization like how big like what kind of annual budget roughly multi-million dollar. budget serving upwards 40,000 people I think a year. I mean it, it was massive, um, and to watch an organization decline because people didn’t see flags. And I think what they did was trust the leadership of the organization to be able to turn it around instead of recognizing this is a group effort that the board is really responsible for ensuring the health of this organization and I think there were probably a number of points of concern that the board may have just said. Good luck, figure you guys got it. um, and so, and then it got to the place that the organization was on life support and had to make the decision to close. And so I think one finances is a really big part of board governance and I think you sometimes have board members who may not have the sophistication to be able to read those, you know, profit loss statements and to better understand what is going on. What does it look like to have a healthy organization so they may not even ask for, give me a day. dashboard of the health of our organization so that we know. Now the goal is not for you to start going in their QuickBooks and start looking at every little entry that we have to believe that they have the right people, but I think boards don’t ask the hard questions. I think what we assume is the leadership is competent and they know what they’re doing and, and I would say. More often than not, that is true. But if we’re not asking the right questions, if we’re not, you know, making sure that they’re feedback loops, if we don’t have protocols in place to, you know, ensure what do we do, you know, if this happens, if we don’t talk about risk management, and we’re not thinking about liability that we have as an organization. I think we’re setting our organizations up to fail. It’s time for Tony’s take too. Thank you, Kate. Nonprofit radio, the very podcast you are listening to and hopefully enjoying this very moment, this very moment. Recognized now across three continents. Just in the past couple of weeks, there was a LinkedIn post from a woman in Venezuela that was complimentary of nonprofit radio, and that same week, There was a blogger in Germany. Mentioning and recommending nonprofit radio. So, we’ve got South America, Europe, the US. I don’t know where we should, uh, where we should expand to next. I don’t want to say conquer, uh, uh, I almost said conquer. I don’t, I don’t, not conquer. Where should we expand to next? Where should we look? Uh, Australia is good. They speak English, Australia in Australia. Um, I was also thinking Antarctica. Uh, Antarctica is close. It’s got that, it’s got the uh proximity advantage. So, I think, I, I think we’re gonna strive for Antarctica. To be our next continent. Um, and I hope that Those of you who suffered dry eyes, uh, no longer, there shouldn’t be a dry eye in the audience, because we all know that, uh, the pistachios from last week. So I hope those with dry eyes have cured them because it’s supposed to be 3 to 4 hours. That’s the cure, it’s gonna happen in 3 or 4 hours. So your dry eyes are no more, you’re taking your 1/4 cup of pistachios. I hope, just a reminder. Um, so, yes, international acclaim. It’s, uh, I’m grateful to be recognized, uh, internationally, that’s, that’s fantastic. It’s, um, it’s gratifying. Thank you. Thank you, Venezuela, thank you, Germany. And thank you in here in the US, you know, I’m grateful for all our listeners. I’m glad you’re with us. I am glad. Thank you. That is Tony’s take too. Kate. Congratulations, pod father of being recognized across three continents. Ah, well, you’re the associate producer, so congratulations to you. Um, I will have to say, I’m changing my mind from rehearsal. I hope we are recognized in Australia because I love Bluey. And because I’ve always wanted to see a kangaroo. OK, well, kangaroos you can see in a zoo. You don’t have, you don’t have to go to Australia to see a kangaroo. I’ll bet. Never seen one. Well, you gotta get out more. Go to, go to a zoo. I bet there are kangaroos in, in US zoos. There must be. I went to the Philadelphia Zoo. I don’t think they had a kangaroo. Uh, I’m surprised. Philadelphia is a pretty good zoo. Well, it was a few years ago, so maybe they have a kangaroo now. Well, we’ve had kangaroos for 1000 years or so. It’s not a new, it’s not a, it’s not new in the uh evolutionary acquisition. So, um, yeah, I don’t know. OK, well, I’m sorry you haven’t seen one. You don’t, I don’t, I don’t think you have to go to Australia. And then Bluey, I don’t know what a Bluey is. You better educate me the same as um same as uh Riz. OK. I thought you knew about Bluey because I talked to Aunt Amy about Bluey. I feel like we have this conversation at your beach house, but Bluey is the, the kids show. It’s based in Australia. And it’s the the dogs, the blue healers. Yeah, I wasn’t, I, I wasn’t in this conversation. No, I was probably preparing dinner, taking out the garbage, putting out the recycling, cleaning the grill we were doing prep, yeah, doing prep for dinner. All the, getting all the chairs and the umbrellas together for, uh, for the beach, the beach walk. I, I was probably doing something frivolous like that while you were having the serious Bluey. Yeah. So I’m sorry, my frivolity kept me out of Bluey. All right. It’s a kids’ show in Australia, is that right? Yes. But it must be, it’s here. Well, yes, it’s on Disney. Oh, OK. So I watch it through Disney, but, and Amy and I like it because it’s kind of like a chill kids show. It’s not like overstimulating with the lights and it’s not loud. Good. OK. OK. Sorry, that was a bit of a ramble. No, no, no, uh, you and Amy and I never talk anyway, so I wouldn’t have known. If you, you could have a conversation with her, never assume it’s gonna get back to me, Never assume that. We’ve got Voo but loads more time. Here’s the rest of Better governance with relational leadership with Frostwell Booker Drew. So it sounds like you’re saying that the CEO or maybe other leadership brought things, brought issues to the board? But this board in this organization that failed, just ignored them. I mean like the like the CEO was waving the flag and nobody’s looking and nobody’s I, I think it’s a combination. I think you had possibly I don’t know all the inner workings. I was very close to the CEO who came afterwards who had to make the decision to close it. That’s a whole another conversation. But one of the things. That um I think happened was the board may have gotten like we normally do. You get reports and I think we look at those reports and go great job and I don’t think we asked the very difficult questions um about well how do we get to this budget? What what money is coming in? What’s the plan for sustainability. Especially getting a lot of government grants. I think it’s being able to go, OK, this may not last forever, and there was a belief that, you know, especially after COVID, people got a lot of money and this organization was one, that they got a lot of money that came in during the pandemic to be able to support folks and when that ended, that dried up a lot of their resources and there wasn’t a lot of contingency planning. So I think it’s helping boards to ask the very complicated questions about, so what happens if we lose this huge funder? What’s our contingency plan? I think more often than not we go, oh, we got it, good. Let’s keep moving along, and I think with that board, I think it was a combination of the CEO and team, you know, may have waved the flag. May not have shared all the details. I can’t say for certain. I also know that there possibly could have been a board who wasn’t as sophisticated to be able to know what questions to ask, and they’re not the only ones. I see this with a number of the organizations that I work with that board members are coming and eating Jason’s Deli. And I don’t think they recognize the importance of the risk management, the, the, the fiduciary responsibility that they have to ensure that this organization is not just surviving but thriving. And I don’t think we have those conversations because maybe it’s the fear if we really share that with boards, will people stay, they’re gonna run off or do we want folks to feel good and, and just we’re doing good work, but we don’t want to share that there is a responsibility that’s a part of this good work too. Yeah, the duty of loyalty and uh and, and care to start with the fiduciary duties. What, what did you say eating Jason’s Deli? Yeah, they come and Jason’s at the meetings and you know everybody’s just so happy. OK. OK. from Jason’s Deli. OK, that must be a is that a Dallas? OK, OK, whatever it is for you, no, I know. I thought, I thought maybe it was a phrase that I that I missed because I’m 63, not, not so. I thought maybe it was like Jason’s Deli, like you’re eating, you’re eating pie in the sky or something. OK, Jason’s Deli. I got you. All right. It was their lunch. It was I got. Yeah, we had a good lunch. So this was a successful meeting. Yes. You know, and, and it’s more than just feeding people and them coming together and, and feeling like they voted on on some things. I think in moving forward, what I would love to see boards really begin to start asking for dashboards of health. Ensure that they’re looking at the health of the organization and contingency planning. So if there is something that may go away, let’s say we lose our CEO. What do we do? What happens if this funding that we had before dries up? What do we do? I don’t think we do that enough. What do you think some of the things on the dashboard of health uh should be? I’m to, to my mind, the first one I think of is um. months or days, hopefully months cash on hand. But, but that’s just why that’s just my first one. I’m, I’m not as deep in this as you are. So what, what should be in, uh, name some things that should be in the board’s dashboard of health that they should get briefed on. Yeah, I would want to know what are our actual, in terms of dollars, what is it that we actually have and what’s pledged? Because so often you have nonprofits that are creating budgets based on what they expect to come in and so that, that’s kind of scary if we’re not asking what do we actually have and what happens if those pledges don’t come in or say a funder, something. Happens. I wanna be able to know what’s the gap and what do we need to do to be able to solve for that. So that’s important to me. Leadership is important for me to assess because I want to make sure our CEO has the resources that they need to be successful. So part of governance is I’m evaluating that CEO so we need to have on that dashboard when’s the last evaluation? When’s the last time that they’ve had an opportunity to be, you know, uh, not only evaluate if they’re doing good work, promoting, you know, the, the budget for them and getting them a little more money and making sure that they have what they need. So I think it’s looking at things like that. So it’s not just the financial piece. I think that’s a big part, but that dashboard has to look at the, the health of that organization. So, you know, just like, you know, you get a. For for your car and making sure that you know from a year from now, I need to get an oil change. I’ve got to get that inspection sticker. What are the things that you need to know as a uh a board leader to ensure that organization is where it needs to be and finances, but risk management is another part. A board that I was on, we had a situation that was a safety issue. And I don’t think we think about safety challenges that may be external and the communities that we’re in, so how do we make sure the organization has the security and the protection that it needs and the staff and the clients have what they need because there may be some external challenges that happen. That’s a risk, uh, situation and So how do we make sure we’re looking at security? Facilities are another. If you have an organization that owns its own facility, HVAC issues are gonna come up, all of those different things are gonna, you know, it happens. So how do we make sure that we’re even looking at that and going, oh, we’ve had repairs done a year ago. In 2 years, we may have this as an issue. What’s the budget implication for that? So I don’t think we think about all of those things. I think we just get in and want to do good work and that’s important and it’s valuable, but I’m watching so many organizations suffer because they don’t have people at the table who are asking those questions. Uh, that’s a valuable list of things you, you, you ticked off from, from risk management to facilities, yeah. You know, HR issues too. How are we doing in like employee retention, professional development? Are we are we moving folks along? But again, to your, your earlier point, not what’s this person’s title? What’s her, how does that compare to this other the other woman’s title, you know, not like that micromanaging that’s, that’s, that’s counterproductive, but. What’s our employee retention look like? How, you know, do we, do we, do we promote folks? Do we leadership succession, succession planning that goes along with risk management, succession planning. Suppose we lose a key leader for some reason, or maybe not to death, but serious illness. It happens. CEO is gonna be out for 3 months. What, what would we do? Things like that. Yeah. All right. Um, the glass cliff. Glass cliff, I’ve heard this. A couple, well, at least once before, describe, describe the, the particular challenge that, that you see that concerns you, and then we’ll talk about what we can do to support people, support the, the people we’re we’re most concerned about. I think, and, and I’ve seen this personally where organizations are having challenges and oftentimes they will bring in women or people of color to come into those organizations when it’s a mess and they are expected to clean those situations up. And they don’t have the resources and the support and the expectations are also not realistic either. So if it took us 10 years to get in this mess, but I expect this person to come in and clean it up. Um, I’m telling them, hey, you can be here, but there’s only so much that they’re going to be able to accomplish and do because of all of the challenges that they have. And for a lot of women who are in positions, um, it’s hard for them to be promoted and moved up in an organization. Because of, quite often when it does happen, it’s usually because they’re having to clean up something that they didn’t create and without the resources and tools and uh, you know, my research is on social capital and I recognize that so often for people that are from marginalized communities, including women, you may not have those networks and so it’s hard to be successful because you don’t have sponsors. You don’t. have people that are advocating, you know, on the board because you didn’t pick that board, you’re brought into it and you didn’t have a hand in it and so because of that, you’re not set up for success. You can see it, but you’re not set up for it well and so you don’t um thrive and it’s not due to a lack of education or experience, but you’re in an environment that you’re not going to win in because the expectations and the resources aren’t there for you to thrive. How is it that Women of color particularly are are are recruited for these jobs. Is it, um, I, I’m, uh, in the most grossly cynical perspective, uh, maybe this is not the case, but is it that others wouldn’t take the job because they know how messed up the organization is, but this is an opportunity for advancement, leadership is, is it that I saw that with uh a recent, um, situation here that someone was recruited from the outside. A woman of color brought in had no idea. She didn’t have the connections to call people and say, should I do this? Um, because had I known her at that time, I would have been like, you do not want to walk into that mess. Um, but because it’s an opportunity where she was at, she couldn’t move up and there was not the, the potential for growth, so she was recruited to move to this area and was placed in a very difficult situation and headhunters aren’t gonna tell you, hey, look at how horrible this is, you’re in a mess, and I think it happens for most people, um, but for women of color, the challenge becomes, again the, the networks, um, the Resources, the relationships of folks on the board who don’t know her that they had with the, the previous person or predecessor, he, he was able to pick the folks he wanted and had built camaraderie with them. She’s walking into a situation where they’re going to clean it up and we need it done in this amount of time. And so that that isn’t always the best, you know, scenario for anybody like there’s no way the person could succeed. But yeah, but I was focusing on how they find themselves in these untenable situations. You’re saying it’s largely well your research is on social capital and, and we’re gonna talk about your, I don’t know if that’s your PhD work, we’re gonna talk about that shortly. Um, I do want to focus on that too, um. But how they just So, so you, you think it is that, you know, it’s a, it’s a leadership opportunity. It’s a, it’s a losing proposition, but I, I realized they don’t know that and somebody who’s better informed or maybe who has leadership experience in the past would, would see the red flags even like in the interview process, but this is a less experienced person or, you know, new to new to leadership. They don’t see, don’t see the flags and nobody’s gonna tell them so that’s how they end up there. I think it’s a combination of things. I think, um, to this person’s credit, very experienced, they had not been in a CEO role with this budget. They had come from another place. I don’t think the, the budget was um comparable. Yeah, and so I think quite often it’s the aspiration of, oh wow, I wanna move into this space and um. I think when those kinds of opportunities come because they’re usually so few and far between, you run after those kinds of opportunities and may think, oh, it’s not, it’s not so problematic, not recognizing even with the right questions. Headhunters are are also gonna be limited on how much information they have on the dirt of an organization too. So I think that, you know, unless you get an opportunity to really interview people that are part of the team, which that doesn’t always happen, you’re gonna have limited information to make a decision on. All right, well, I think we know how, well, no, we, we didn’t really talk about, you know, just, uh, so if you’re gonna hire these folks. They’re at a disadvantage to begin with, but then, you know, if you expect them to turn around your organization, first of all you have to have reasonable expectations about how long that’s gonna take and then the incremental tiny steps that are gonna be needed before we can say, before we can look back 3 or 5 years from now and say, well, look how far we’ve come from, from the. The depth that we were in, yeah, you know, but like, yeah, you’re not moving fast enough. The steps you take me too small, yeah, but I need to, but I need to change the board. I need to change the composition of the board. I need to change the composition of the leadership. I need to change the compensation, uh, the, the, the succession plan, the, you know, I gotta deal with the, the, the, the financials. I need, I need, you know, I need to build relationships so I can, we can have major. Owners someday I need to build foundations with relationships with funders, institutional funders, so someday we can, we can apply for the $4 million grant, you know, but, but that’s not gonna happen in 6 weeks or even probably 6 months. And, and I think that’s the problem is how do you level set expectations and making sure that if we’re going to recruit people into these positions who are qualified, who are more than competent, who have the Expertise that we give them the same grace that we gave to those who may have come in and had time to get it in the position that it’s been in the guys are screwed it up. The, the, the, the folks who screwed it up. We gave them grace for 10 years to get us here. Oh, it’ll get better. Yeah, better. What we’re in year 7.5. Well, how is it getting better? You cut your losses. You’re 75% into a disaster, but you can, you can recover. Exactly. So how do we extend grace to both and provide them the same resources that we gave to the people who got it in the position that it’s in? How do we extend that kind of grace? And usually they can’t because the money isn’t there that the other people had. So I think we have to be very realistic about our expectations when we bring people into these roles and then expect them to work magic and turn it around. It doesn’t happen that quickly. Not at all, it’s incremental. Well, maybe there are some success stories too. Oh, there are, well, women of color succeeding, but maybe not even necessarily a turnaround, although it could be a turnaround. But you got so many that are doing, I, I, I’ve seen startups. I was telling my daughter this earlier. I’ve watched startups like um I think about there’s a lady here named Cecily who started a nonprofit called Aide Women’s Health Services, and Cecily took an idea and has grown this to a million dollars plus organization of providing um doula services to moms and She partnered with another nonprofit that spun off a lady by the name of Princilla who has a non-profit called Delighted to Doula who does the aftercare of pregnant moms after they deliver. And to watch these organizations, Princilla has gotten funding now to move into Houston. Been doing great work in Dallas and now she’s going into another market because of how valuable the services she provides, but these were two startups that have grown, had challenges. I’ve seen. All of it with them, but they are, there are success stories and what I don’t want people to think is, oh my goodness, you know, that doesn’t happen and it does. I’ve seen women of color lead very successful, thriving million dollar plus nonprofits, but again, it’s having the boards to support them, to give grace and who are willing to extend their networks to them and resources to make sure that they’re sustainable. Which is not asking them to do anything more than they would do for any other CEO. Thank you. That’s of any of any persuasion of male or female. Any other, any other CEO would ask the same thing. Do it for everybody. That’s all, and I don’t think people understand that. I think they get so caught up in, oh my God, you’re taking something from someone else to give to somebody else. No, just be fair to everybody. Give everybody talk to me. That’s it. Let’s talk about your research. So you, you, you have your PhD from Antioch? Is it in social capital like it’s in leadership and change, but I’ve focused on relational leadership and social capital. I’m intrigued by relationships. Relation wait, this is a big phrase now, and you’ve been studying it for years and uh I I just heard it for the first time. Relational leadership and and social change. Social capital rela relational leadership and social capital. OK. Relational leadership. Yeah, why don’t, why don’t you say, say something about what what what does your research show you about the value of relationships? So I, I know there’s value. What, what, what does your research? Share, share some of the, your lessons. Oh, I learned so much. Um, I brought together a group of women leaders in the Dallas area and I wanted to, a couple of things. I wanted to use the immunity to Change process. If you’ve never read the work of Keegan and Leahy, two authors out of Harvard, wrote a book called Immunity to Change through adult Development on its head, but basically what they say is adults can change. And so I wanted to use their tool to see if You can use this to build relationships that can we look at a change management strategy that can help women build relationships with each other as they’re trying to create their own change in their lives and with the organizations that they serve. It was amazing because we had women who were different religions, various ages, different Ethnicities. It was wonderful watching the connection. I learned a couple of things. When people are in proximity to each other, we become advocates for each other, so it’s not us versus them. We just need spaces to talk to each other and see similarities. So that that was one of the things and that through that something happens called perception transformation, that when we’re talking to each other. You caused me to start thinking differently about the way, especially if I’m not like rooted in what, you know, I’m in and and I have to be right. But with the right environment, people’s perception will transform because of the relationship. That when I’m listening to you and and Research has even shown that when we’re listening to people and we’re having these deep conversations, our brain patterns begin to mirror each other. So something neurologically even happens when we’re in proximity having conversations and connections. And that was one of the things that I noticed with the women. But I also noticed how they were building their own networks through the connection with each other. So we had two women at the time in my research who were both unemployed, one was black, one was white, and they had very different experiences of unemployment. And listening to them talk about their journeys, they started helping each other. It was like, well, hey, I can do your resume. Well, let me tell you some things that you may need to think about that can help you get the hook up with this next job. It was just so cool to watch these women. That research happened years ago. Do you know that these women still meet, still get together all these years later and just hang out and love on each other and it was because of creating this environment, so I learned a lot, but for me it was, how do I help people build this ideal of social capital. And it’s not a term I came up with. Social capital was coined by this man named Hannafin in the early 1900s who saw some parents talking and he said they’re sharing social capital, they’re sharing resources. And the term has gone through this iteration, you know, you see it in, in, in public administration and economics, but it’s always this idea of how people move, you know, things in our society. It’s a form of currency. And I think we all, we think about the financial part of it but not recognize that it actually is the key to everything. Money is attached to people. Our experiences are attached to people. And so the more modern day father of it is this scholar I do named Robert Putnam, and Putnam wrote this huge book, Bowling Alone in 2000 that talked about, yeah, and so he talked about. How bowling leagues were instrumental in people building relationships and if you notice now, we’re so much more polarized as much as we think, you know, social media does that, you don’t have the proximity that happens when we’re in person with each other and having conversations. I can be a keyboard warrior and just say whatever I want to you and hide behind, you know, on an avatar and you never really get to have an experience with me and get to know me. So my research is really, you know, helping folks think about what does it mean internally to build social capital with your teams cause when you do that well, then you can help your external community, but if y’all all hate each other and you can’t stand the ground that your boss walks on, how do you expect to go into communities and have that, the affection for them when the team has a very toxic culture? So what are some of the lessons we can convey to to nonprofit leadership? You’re doing a relational leadership and social capital. What, what are some of the leadership takeaways for us? So nonprofit leaders have to understand that leadership is a process with people. And that we have to get to know our teams. Now, I’m not, you know, expecting you to know what toilet paper your team uses. That’s too much information. But what I do want you to know is what’s the motivation? Why do they do what they do? It’s more than just the job because if I understand what motivates you, why you do this work, then I can begin to help you grow in those areas. That you may not be as strong in, but I can also help amplify the ones that you have strength in. So I have to know you. I can’t just know you for the function of the job. I’ve got to get to know what interests you. What is it that that you don’t like cause then that helps me understand, oh, don’t put them in this position cause we’re not gonna get the response we need. So relational leadership is really about helping. You know, your team grow and thrive through the practice of building relationships. So one of the things that I’m often, you know, talking to teams about is how do you play together. Play, kids learn each other through play and we lose that when we get to be adults that we don’t wanna play anymore. So what does it mean as you are thinking about retreats? How do you create space to play with one another as a team to learn, wow, they’re really competitive. Oh my goodness, this is a person who likes to Coordinate and organize. How do you build relationships, not just in the office, but thinking about strategically twice a year, pulling your team together and not having a consultant come in and talk to them, but having them grow together and brainstorm and learn each other. They’re gonna be more advocates for one another when they know each other. Or even uh less formal, just occasional lunches together and, and it doesn’t have to be the whole team. It could be lunches one on one, you know, go to lunch with somebody you haven’t before, a team goes to lunch, the other team goes to lunch, you know, there, so you get to know, get to know your folks like you’re saying, you know, what motivates you. Who’s a single parent, who’s a caregiver. Yes, and I, and I’m big on teams getting together because of cross pollination, because now I’m getting people to share insight with each other who aren’t a part of that team that can give us a perspective that’s very different, even though we’re part of this organization. So what does it mean to start doing this? Cross pollination. I even have seen teams and I encourage this, don’t have a space where people can talk about work, have a no work zone. So maybe in the break room it’s you can’t even say anything about the job. We’re gonna talk about each other or the water cooler. It’s a no work zone and people have to use that to get to know each other. Wow, all right, relational leadership. Better governance, excellent. Francois, thank you. Thank you. You got uh you got some really sound advice. Thank you. That’s it. What what more can I say, Francois. Booker Drew You’ll you’ll find her at Doctor F R O S W A Doctor Frawis Booker.com and uh and on LinkedIn, I hope you’ll connect with me on LinkedIn if I send you an invitation. You’re not gonna turn me down like relational leadership. How could you turn that turn me down. No, rejected, rejected. No, you would never. OK, I know. All right. Thank you. Thank you for sharing all your, all your wisdom. It’s excellent. Thank you. Thank you for having me. Next week, HR for non-HR professionals. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for September 16, 2024: Board Members Are People Too

 

Judy Levine: Board Members Are People Too

One size fits all rules may not make sense for your board, especially if you’re embracing diversity and equity in board membership. Judy Levine is a longtime board coach, trainer and consultant, and she led Cause Effective for 17 years. She’s now an independent consultant. This originally aired August 15, 2022.

 

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And welcome to Tony Martignetti nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite abdominal podcast. Oh, I’m glad you’re with us. I’d suffer the embarrassment of pseudo cholesteatoma if I had to hear that you missed this week’s show. Here’s our associate producer, Kate with what’s up this week? Hey, Tony, we have board members are people too. One size fits all. Rules may not make sense for your board, especially if you’re embracing diversity and equity in board membership. Judy Levine is a longtime board coach trainer and consultant and she led cause effective for 17 years. She is now an independent consultant. This originally aired August 15th, 2022 on Tonys take two tariffs, 101 were sponsored by donor box, outdated donation forms blocking your supporters, generosity, donor box. Fast, flexible and friendly fundraising forms for your nonprofit donor. Box.org here is board members are people too. It’s a pleasure to welcome to nonprofit radio, Judy Levine. She has been executive director of cause effective since 2006 and she has over 30 years experience as a nonprofit management advisor at cause effective since 1993. And as an independent consultant, she has trained and consulted with well over 1000 nonprofits on issues in fund diversification, donor engagement and board and organizational development. Cause effective. Is that cause effective.org Judy? Welcome to nonprofit radio. Thank you. I’m pleased to be here. Pleasure to have you. Uh I’ve had your colleagues through the years. Uh Greg Cohen and Susan Comfort, who I know Susan is completely retired now and Greg is mostly retired now. They’ve been sort of stepping stones to the top now. We have the executive director. Ok. All right. Yeah. Yeah. Here I am. I’m good. My, my apologies, Susan Comfort is someone else. Susan Gabriel is who used to be at uh at cause effective long time and, and Greg Cohen, you’re concerned about uh equity on boards. Uh But at the same time, you know, we’re trying to maintain standards, but we want, we want a diverse board standards, don’t always apply to all the, all the different cultures we’re inviting in, help me, uh set this up. Well, there’s always a fear of the difference, the difference and uh then also a fear of um acting inappropriately around the different and those two fears, um sometimes stop a board from real honest, um, an accurate reflection on what’s at the table and what’s the most appropriate way to support the organization’s mission. Um And especially, you know, ever since the racial reckoning of 2020 the understanding on nonprofits parts that they needed to reckon with their own d eib diversity, equity, inclusion and belonging. Um My sense is that, that, that ha that, that reckoning has happened on a staff level at a different, different pace than it’s happened on the board level. And some of that has to do with fundraising and people’s fear that if they rock the boat, they will not have the fundraising return that they have now. Um And I’m here to say two things. One is that there is plenty of uh salaried capacity in this country for people of color, although not as much, uh not as much wealth accumulation, certainly generational wealth accumulation. And that’s a very real factor. Um So to think that you need to diversify your board, that you need to reach into the client base, which may be true, but is not the only way to diversify your board from the uh the group. It has always been ok. Are those the two? That’s, that’s number one. The other is that yes, you may have to rethink the one size fits all package. And that’s been a mantra in our boards is that everybody has to hold the same standard and that we know that everybody is the same standard and we don’t want double standards or triple standards. Um I’m here to re help people rethink the idea of universal standards versus standards that make sense for where that person is coming from and what they can, what they can actually bring to the table if they do their best. Ok, le let’s take the first of those because there’s, there’s an imp, there’s an assumption there that people of color are not gonna be able to meet our fundraising expectation. So we’re gonna have to, we have to reduce our board giving to invite folks of color in. But that, that, that’s, that’s just unfair and unfair and racist. Um You, you’re not, if you’re not finding these folks and you’re not looking hard enough for people who do have the means uh to, to meet your, to meet your, your board expectation or your board fundraising expectation and, or you’re not looking um at the right messengers and, or you’re not understanding why your cause is going to be a deep personal interest just to a person of color. Um All of those factors have to be there. Um You can’t, you don’t ask anybody on the board, you don’t ask somebody on the board uh of an animal shelter. If they have no connection to animals, they don’t care about animals, you gotta look. Uh So in the same way, you have to understand, let’s put it this way. There are, there are legacy charities, um the Urban League. Um You know, it’s very that, that there are huge fundraising machines, there are people of color that um there’s a sense of the ownership that this is ours. Yeah, that may not be in your board as currently constituted. That needs to be opened up. Yeah, that’s a, that’s a holding on to, that’s a holding on to power and structures and not allowing someone who looks different comes from a different background into our, uh, our playground. Well, and it’s more than not allowing, it’s actually, um, it’s more than just a not doing, it’s something that you have to actually do do, um, is to understand, um, how, who makes decisions? Is there an in group and an out group? Is there a biting one’s time, uh, ethos, um, which doesn’t work well when you invite people of color on and then they have to buy their time and they’re the only ones that are biting their time. And yes, it might be historical that everybody else made their time years back but people are gonna lose, lose, you know, they lose patience. So it means that you have to do much more rapid, um, leadership development on boarding and power sharing. Then your board may be used to. Yeah. All right. II, I don’t, I don’t want to derail what, what, uh, what we were intending to talk about, but I just, I think it’s all of the, well, I mean, I think it’s important to point out the, the, the implicit bias that goes along with this, assuming that you’re gonna have to lower your standards basically. Just assuming you got to lower your standards if you left people of color in and I, I think it’s all of a piece and it’s about who is and who was a guest at the table and board members, all board members need to be owners, not guests. Yeah. Yeah. Right. And yes and not treated like guests. All right. All right. So, one of the things you said is that, um, one size fits all is not, uh, is not gonna be the right model. Not necessarily. So what, what’s, what’s an alternative? So if we’ve got a, we’ve got a, uh, $15,000 annual give, get board requirement. Uh, and, and two thirds of it has to, has to be from your personal, well, your, your personal asset. So $10,000 from you and if you want to either give or get the other 5000, you have an option there, but you have to give at least $10,000 a year. One of the things that I talk about that took me, you know, frankly, you know, a while to understand is the role of generational wealth transfer in people’s capacity to have disposable income. So that, um, you know, uh, oftentimes white people come from, they’re, they’re not necessarily coming from money, money, but they’re coming from a position of, um, comfort. Um, and so they’re not necessarily carrying family members, they’re not, they’re not pulling their family out of poverty along with them. Oftentimes certainly black people who are in a um may make the same salary, but they are carrying people in their family. And so you can’t say, oh, this person makes X salary and that person makes X salary. Therefore, they have the same capacity. You only find this out by talking to and listening to someone and I a universal give assumes universal capacity. And yes, we say, ok, just give us a floor and everybody should go over the floor. We all know that people rise to the floor. So the question is, is there a way to help this person get and to change that relationship and or is there what are we, what are, what we are after on the board? Someone who is using their connections for the to the extent for the organization’s behalf and what comes in is relative to those connections and the capacity. It’s time for a break. Imagine a fundraising partner that not only helps you raise more money but also supports you in retaining your donors, a partner that helps you raise funds both online and on location. So you can grow your impact faster. That’s donor box, a comprehensive suite of tools, services and resources that gives fundraisers. Just like you a custom solution to tackle your unique challenges, helping you achieve the growth and sustainability, your organization needs, helping you help others visit donor box.org to learn more. Now, back to board members are people too. All right. So we need to, we need to get to know our board members. Uh And, you know, uh I, I understand your point. You know, some folks may very well be supporting, helping other family members, not necessarily out of poverty, but uh I mean, it could be, but not necessarily out of poverty, but they’re, they’re, they’re helping other family members that aren’t doing as well as they are. And, and a lot of that can, a lot of that can very well come from the lack of intergenerational wealth through the generations that, that, uh, folks of color got screwed out of essentially. All right. And I still want to go back to the fact that, you know, this, I don’t want to operate under the assumption that you have to lower standards just to invite folks of color lowering standards onto, onto your, onto your board. Well, lowering fundraising, fundraising standards, but it’s not lowering, it’s broadening. Right. Well, I don’t wanna work, right. I don’t wanna operate on the assumption that you, that you have to lower standards. Right? That’s what I’m trying to defeat that assumption. Yeah. Ok. Ok. Um, all right. So what about the, uh, what about the push back the, well, before we get to the pushback that you might hear from your white board members about how we’ve been doing this for so long and it’s been fine for us. So why can’t it be ok for them before we get to that? What might, what might some of this look like? What, what kinds of, what kinds of, uh, activities can, can folks do if they, if they can’t meet the, they’re not able to meet the, the give get requirement? Are you, are you suggesting rewriting? Do we rewrite the, the expectations for all board members or I’m guessing using that as a starting point? Not an ending point? Ok. So that’s a starting point with each board member um about their, how it relates to them, to their assets, to their relationships, to their circumstances. Um And where, which areas they can go above and beyond it and which areas they need to, to uh pull back from and everybody’s gonna have a different answer to that those equations. The fact is that they are, you know, I’ve been on boards with very mixed income levels and the people who had the higher incomes understood that in order to have a board with mixed demographics, they had to do more weight pulling in the fund gathering. Mhm. That, that was part of the value system was that it was not. If they wanted everybody equal, they would have everybody just like them. If the value system was to have different voices at the table, then the value system had to be that some people did more direct fundraising and direct giving and some people did more outreach and some people did more political convers, you know, conversations et cetera. Ok. I wanna make sure we wanna be having these conversations with uh these individual conversations with potential board members. Right. We’re before we’re in the recruitment process, before we invite someone to be on a board or before we accept someone to be on a board, we want to be investigating these things. Yeah, so that they know what to expect so that they know what the expectations are and we know what we can expect. II I, you know, having done a lot of board recruitment uh with nonprofits through the years, I would say two things. I, I think you have a co before as a recruiting, you say, here’s the kinds of things that board members are expected to do. Um and um you know how these rest with you um and you’ll find out some of them are scary. Some of them are, you know, oh, I couldn’t do that. Some of them are like, oh, this, I could definitely do that. I don’t know that I would pin someone down to an exact um prescription you trying to get their temperature. Yeah. But you know, it’s a courtship process and so people go above and beyond what they thought they could do when they’re really excited by the mission and they’re given the tools they didn’t know they needed. So uh in the courtship process, I would put this menu out and say, you know, how does this look to you? How could you see yourself in this. Um, but I wouldn’t take that as the last word because the board service should be, uh, people should be going into places that are not comfortable for them. And that’s partly the role of the board chair is to, is to live that by example, it’s not just to be good at what they do, but to live by example, I tried this and this was, you know, I thought I was going to throw up, but actually I didn’t throw up. I did really well at it and then I tried that and I did throw up. So I, you know, somebody else will do that one from now on. Um And so I want to be honest with people, but I don’t want to pin them down to something they’re not being ready, ready to be pinned to. OK? But you, you make a good point about board bird service being uh a challenge. You do want, you do want folks, I mean, you’re, you’re, you’re leveraging the fact that they love your mission, your work, your values. They stand beside you with that in, in those ways. Um You want them to, to be challenged, you want board service to be meaningful. Yes. And you, you want them to learn something from it because that’s part of what they get out of it. Isn’t that just a happy club? But that they’re gaining a different kind of sense of themselves of what they’re capable of. Interesting, different sense of themselves, what they’re capable of. Yes, challenge. That’s the challenge. That’s the challenge. Go beyond comfort zone. Try this and see whether you throw up or not. Right, kind of. But, I mean, you need to try it with a lot of, um, support and, and with the tools, throw somebody into the lion’s den. All right. What about the, uh, the pushback from white board members that, you know, we’ve, we’ve been, this has always worked well for us. We’ve always had this very rigid, uh, uniform giving everybody’s given the same through these years. What, why, why do we have to now? Wwwww. What, what’s the advantage? Why, why should we change now? Ok. So I need to be polite here. Um, no, you can be firm, you can be firm and realistic. You don’t have to be a lot of counseling of white folks. And I think it’s part of our, um, job as white folks to help other white folks to a different place. All right. So don’t be, don’t be soft on nonprofit radio listeners. I’ll, I’ll, I’ll admonish you don’t do that. Um, it’s 2022. We know stuff now as white folks that we didn’t, that we were able to be blind to for hundreds of years. Sort of the comfort of being blind to. Yes. And, um, we don’t anymore. So there’s a moral obligation to act differently. Our nonprofit is, is, is here for the public. Good. And it, it, we believe that to do that, we need to reflect the full spectrum of voices that is that public and or should be concerned with our mission. That means that we need to have a table that is really welcoming to all those voices that they’re not just here, but they’re actually, we’re gonna share the ownership of this mission. And that does mean that we need to pull apart the stuff that we’re comfortable with. And that’s unspoken because it’s gonna be a mystery to somebody who doesn’t come from our background and it was already part of this. And what’s the advantage to the organization? Let’s make it explicit to doing this. We are living our values in our governance and if we’re not, that’s pretty um compromised. Um So one is congruence with organizational values and what we’re here to try and carry out. Um The second is sort of more robust conversation and decision making because there are different points of view at the table because it’s not people with UN, it’s not an entire crew with the same assumptions. And frankly, you’ll have more interesting conversations and it’ll be a more interesting club to be part of. That’s not why to do it, but it’s a side product. It’s time for Tony’s take two. Thank you, Kate going a little different this week. Uh Because a subject I know about is in the news, a lot tariffs uh, I know about it because it’s one of the few things that I remember from my economics degree at Carnegie Mellon University in 1984. So I’ve forgotten a ton of micro and macroeconomics. But, uh, tariffs stayed with me and they’re in the news a lot that, uh, and the media doesn’t seem to explain them fully. So I would like to take a minute to do that. Uh, tariffs, what’s a tariff? A tariff is a tax on goods that the United States imposes on goods that are imported into our country. And of course, you know, other countries impose tariffs on uh goods that are imported into their countries. But, you know, we’re talking about it from our perspective, but our, our government might do this to help an industry, like suppose you wanted to help the wine industry in the United States. You might put a tariff on wines that come from maybe France and Italy and Spain or something like that. Or if we want to help the washing machine industry or the auto industry, we might put tariffs on washing machines that come from maybe China or Mexico or wherever they might come from. Same with cars could be just certain countries or we could say putting a tariff on all of the cars that come into the country from whatever country they come from. We might not pick individual countries. We might just say all the, all the cars that come into the United States are getting an additional tax, a tariff because we want to help our US uh, auto industry. Right. So it’s kind of protecting industries. That’s why they’re used and they’re also sometimes used for punishment. If we’re angry at another country, we might impose a tariff on that country’s goods. What that does is whatever the reason that we impose them, it raises the cost of these goods because there’s an extra tax added to them. And so that hurts the, that hurts the goods that hurts the companies that are bringing the goods into the country, right? So these tariffs are imposed on the companies, right? I mean, we might pick a country but the tariff really is paid by the uh by the, by the company that makes the good and ships it into the, into the United States and who pays the tara. This is the part that I don’t see explained adequately in the media. We pay the tariff, we, the consumers pay the tariff. It’s a tax, it’s added to goods and companies routinely increase the cost of their goods that are imported into the US to reflect the cost uh the increased cost to them because the the tariff is now gonna cost them more money. So they pass that cost on that additional tax on to us, the people who pay to buy the goods, the washing machines or the wine or the car. A tariff is not paid by the foreign government, whether whatever government, Italy Spain France, China, wherever, wherever we’re imposing a tariff on imports from that government is not paying the tariff, we’re paying the tariff and then the money gets paid back to the United States government from the companies that make the goods that are tariff and that are imported into the US. Ok. So the US government does get money, that’s the tariff, but we’re the ones paying it. We pay it to the company that make, made the goods and then they pay the tariff to the United States. So like lots of things, the ultimate cost of these gets passed down to us, the consumers and of course, we have nowhere to pass it on to do. We, we, we can’t pass it on. There’s no passing the buck beyond the consumer. So I just want everybody to understand who is paying tariffs when the United States government gets tariff money. Where’s it coming from? It’s coming from us, the consumers and that to take two K, that was tariff 101 with Professor Tony Martignetti. Uh I don’t know about professor like uh adjunct adjunct lecturer, adjunct lecturer for a half a ha uh for like 20 minutes on tariffs. Maybe I could, maybe I could expand a little bit. So like one third of one lecture, Adjunct lecturer, Tony Martin. I I wish all my lectures were that short in school? That insightful is what you mean? Insightful. Well, you put a lot of information in a short amount of time and I think a lot of professors could learn how to do that as well. That may be. Yeah, I, I, right. I’m not, uh, particularly verbose unless I’m having some fun with, uh, verbosity and, and, uh, word smithing. But, uh, otherwise, yeah, I’m, I think I’m pretty, pretty to the point. Yeah. Well, we’ve got VU, but loads more time, here’s the rest of board members are people too with Judy Levine. All right. So that sort of answers. Uh, dumbing down, you know, we’re not, we’re not, we’re broadening. Yeah, we’re broadening. And there are advantages. What would you say to folks that are the advantages to them personally learning, learning, learning about, uh, uh, learning from folks with different backgrounds? There is an incredible gift to be, had to be able to listen. I’ll say this personally as a white person working in a diverse environment. Um, it is humbling and awe inspiring to be in a place where you can really hear from people who didn’t, who are just like you and have them change your mind and open your mind. That’s what you gain by being in a diverse environment. And not only will you make better decisions for your nonprofit, but you will learn more and be a kinder person who in and of itself understands the way you interact with the rest of the world in a different way folks, if you want to see a diverse team, then, uh, pause the podcast and go to Cause effective.org, go to their team, uh, team or staff page and look at the, look at the pictures of the, the, the, the, the staff at Cause effective.org and then of course, come right back and press play again. Don’t, don’t, don’t, don’t start browsing, you know, don’t go to amazon.com too. Just look at Cause effective.org and you’ll see uh enormously diverse team there. Um All right. So, you know, that that’s anything more you want to say about wh why this is worth it for the organization or for the people. Um We live in a diverse world. I mean, you know, no matter where you are, um we, we live in a world in a country certainly. And in a world with lots of different kinds of people from lots of different kinds of backgrounds. They bring a lot of different things to the table and that are really interesting to interact with um what better way to interact with them than in the support of a cause you love so that there’s, you know, you’re all putting your, you know, shoulder to the wheel together. Um It, it gives you your life spice to be doing this in a way that’s not ho homogeneous and your organization itself will be stronger. Yeah. In the ways you just, you, you talked about a few minutes ago. Yeah, you you have some ideas about, uh, how to do this. Uh, it, it sort of efficiently shave, shave some, some time off. What? Well, one of the things that, you know, we all know that executive directors, well run boards, executive directors are behind them kind of every step of the way. Um, but in boards that really take off, there’s board to board conversation that the executive director kind of monitors but is not board of every conversation. And so, and when that happens, it’s because there are, there’s not just a board cheerleader, but there are many leaders. So there are leaders of governance or there might be a leader of on boarding or there might be a leader of uh you know, there, there’s different ways to chunk it up so that it, there’s leadership at the uh which leadership leads to ownership. Um And so part of your job as the board liaison, whether uh is to understand what that web of relationships could is and could be and then to do in essence what we call, you know, hr staff development, but with board members, so you ask them to take on certain things and then your job is, is being a coach, not being a doer. We, we’re talking about the, the CEO executive director now. Yes, sir. Yeah. And, and the development director also development and, and working closely with the board chair means it, it’s gonna help enormously to have a AAA culturally sensitive board chair. Yes. Um I send board members, especially white board members to trainings and not just what is de I but to real immersive, you know, one or two day trainings about the, how this culture rests on has rested on um racial injustice. Um I say if you’re going to be part of this organization, you need to have this basic understanding. Um And we need you to do this two day training and, and here’s, you know how to pay for it. Um Because there’s a basic understanding of that, that really shifts in those kinds of very immersive trainings. I’m not talking about a two hour what hr does at a large corporation. Um And, you know, we just said these are our values and you have to really get it. If you’re gonna be part of this team, I would certainly do that with board leadership, but this is a journey and this is part of the, and, and we want the board to be part of this journey and we need the board leadership to start it out. And if the board chair won’t do that, you do a succession plan, it’s not like you kick them out right away. But ultimately, a board is not gonna progress until you have somebody at the head of it for whom this is the air they breathe. Hm. Now you can have a chair and a president, you can have an honorary chair and an honor. You know, there are all kinds of ways to move people to the side that don’t, you know, kick them off this planet. But ultimately, you need to have someone who does, who, who breathes this stuff and who you don’t have to explain why this matters. And then it’s deeper than going to a training to understand what implicit that, that exi implicit bias exists. Right? One of those two hour trainings, ok. Say a little more about joyful board service. What we, what we can aspire to. I, I, you know, I get this so often where board members, the boards that we’re working on, they’re, they’re niggling, they’re going after, you know, do I have, you know, is it 2000 or 3000? What do I have to do? That’s the question as to what, as to, you know, it’s like I’d like to get away with as little as I can. Um And, and it’s an imposition on me as opposed to I will do everything I can. I may not be successful at everything, but I’m gonna give it a shot because this mission matters so much. And if I can help it, God willing, I’m going to and there’s when people are at the table with that attitude, there can be a joy at both delivering yourself and seeing other people deliver and celebrating that. Um And you can build that in, you can build in celebrations, you can build in you know, balloons for somebody when they hit a certain mark. Um, you have to build in not just, um, the actual dollars, but you can build in. They made thank you calls and they never talked to anybody before. You know, there’s all kinds of ways to build in a sense that I can do be part of the fundraising process, which then builds more courage for the next step. But it doesn’t happen unless you think about it celebrating small successes. That’s, that’s a terrific idea. Yeah. And you wanna build in this, this sense of, for, for every board member so that they are looking for ways to celebrate each other. Mm. So it doesn’t just come from you the CEO, it doesn’t just come from the board chair but that they are trying to help each other up that ladder. You like to see board members uh, socializing outside. I mean, I, I can presume your answer but I want you to say it socializing outside, outside the, the form the board meetings. Iii I do but I also am realistic. Um, I don’t think it’s necessary for them to be personal friends. In fact, I’ve been on boards with people who are personal friends and it’s tough. Um, because then they kind of talk about things outside and there is like, becomes factions. You certainly don’t want, um, relatives on the same board that I’ll tell you right now. Um, not just married but brother and sister replaying the, you know, the childhood, you know, I’ve seen it all I can see in your face and it sounds like you’ve been there. Yes. Um, the b, I don’t, I think that people have to like each other. Yeah. And I think you need to have some social places. You know, it’s been hard, don’t they need to get to know each other outside the board? Um, but that’s different than, um, going outside their board service. I mean, maybe not, maybe not necessarily to me that’s part of their board service. Ok. Um, that part of their board service is, understand, you know, it’s team building and the organization can facilitate that. Right? I mean, can we have, can we host drinks or dinner after a meeting? Yeah. Um, it’s, that’s one of the things that’s been much harder in zoom. Um, my part, you know, cause back of itself as a nonprofit and they had a board dinner once a year, but they should have at my house and one year I had the flu and they had it at my house anyway. And I just went to bed and they, they stayed up till like midnight and cleaned up after themselves and left, um, that we miss. So we have a game night now, once a, once a year on Zoom because it’s once a year everybody comes and they do all kinds of like 322 and a lie and all kinds of stuff, but it’s not quite the same. Um, we did have an outdoor picnic this summer and about half the board came. Um, yeah, it’s hard, you know, that’s the hard thing is now getting people out of their shell because we’re all used to now doing everything by Zoom or going to work and coming home and, you know, scurrying home. What Zoom has that? I haven’t quite figured out is that time before meetings, that time in the middle of meetings, you know, those the times of the after meetings, those kinds of times when people would talk to each other about their kids, right? Building that in um what we’ve done some of this in the, you have to do it in the middle of the meeting because people run out at the end of the meeting and they won’t come early no matter, they say, you know, two board members will come early, right? Um But if you break into smaller groups in the middle of the meeting, even if it’s only dies or triads and give them something to discuss. Um You know, one of my provocative questions is how does your birth order affect? Um the way you take on leadership, which gets into all kinds of personal background, it assumes strength and it gets people talking to each other. So having a section like that in the middle of each board meeting can help people to start to bond and then obviously changing the, you know, changing the groups up. Yeah, and making that group uh a hint, make those small groupings deliberate. Don’t just leave it to the Zoom Universe to deliver the development. Yeah, you can either make them random or you can assign people to be with, with other, with other people and the assigning is, is much better. Yeah. Yeah, I’ve done that in some of my trainings. Um uh What else, what else you wanna touch on around this, uh this equity and equity in boards and, and inviting folks in and joyful board service. Um Welcoming notion of enlightened self interest, which I think uh it has to do with understanding the uh the meaning of your cause to people who are not directly affected by it. So, you know, when we’re teaching fundraising, we’ll say um OK, you don’t fundraise just for the people who have direct interest to your cause because that’s your clients. And if you could raise your money from them, that would be earned income and you wouldn’t be a nonprofit, but you can’t raise money from people who have no connection to your cause because it doesn’t make sense to them. Why are they gonna lie on it? And that’s the same thing with board members. You can’t ask board members to fundraise if you, they don’t feel connection to cause and, or to audiences that don’t feel connection, but you have to find the enlightened self interest, which is myself as a member of the city, this neighborhood, this grouping that I care about Children, having a head start. That’s why you’ll often find like a mom’s group in Westchester suburb in New York that’s fairly wealthy. Most of it um will take on fundraising for a program in the quote unquote inner city because they understand the meaning of this work for Children even though it’s not their Children. And the reason I’m bringing this up is because that’s where the ownership comes in the sense that it’s on to. It’s up to me to make a difference for this and that this matters to me even though it’s not my personal experience. And I think that’s group conversations, it’s conversation in the courtship process and then it’s group conversations at the board level to keep that fresh. And it has to be deliberate because it’s the board service devolves into finance monitoring. Oh, yeah, if it’s right, if it’s allowed to discussions about why the mission matters to whom does the mission matter? Beyond just the direct recipients are very inspiring and they give your board members personal uh you know, nurturing and the tools to go out to their contacts with different kinds of language. And you will often find, you know, I’m looking for areas in which different people can be experts, not just the people who have a lot of board experience or who are, you know, long time experienced fundraisers, but that people with different points of view can have the position of being an expert. Hm. And this is where you will find points of view that your classic cabal has not thought of conversations. Yes, I love how you pause and, and think through and then make your next point. Uh, I’ve just been talking to you for, uh, 40 minutes, whatever, 35 minutes I, I’ve learned. All right. Give her a couple, give her a couple of beats because uh she’s got, she may very well have more to say, I love you the way you reflect. I, uh I, I don’t have that gift. I tend to be more, more impulsive and II, I spew everything out in one shot. Well, that’s why you’re on the radio and I’m not interesting to, um, you know, I, I wanna, having served on a board, you’ve been on multiple boards. Not that many because I take it really seriously. Yeah, but it’s been more than one. Yeah. Um, and then being a, an executive director myself and, um, being a consultant of board gives me humility about, about the possibility of board service. Um And I feel like, uh people who are only on staff have expectations, uh and anger when board members don’t meet their expectations. Whereas I’m trying to say it’s human nature to triage the kind of people who will agree to be on a board are often fully committed. I don’t wanna say over committed because you commit to what you commit to and it makes sense for them to do what they have to do and not more because there’s always something else calling on their time, let alone, you know, the idea that they might wanna play golf or read a book. If you do that, if you understand it, that that’s rational, human behavior, then you don’t get as angry at people, you manage them that everyone’s gonna triage that they’re gonna, they’re gonna assess their priorities and they’re gonna, and they’re gonna act accordingly and it’s up to you to have a dialogue about that. It’s not that you, you know, there’s something wrong with letting people slide or something, but it’s um it’s understanding and helping them understand how to fit in with all the different priorities of their life, right? And where does this mission fit in, in your, among your priorities? Right. You know, it’s why I, I um when, when I, when groups do uh board member, um the contracts or whatever they call them, um I suggest that there actually be calendars in there so that you, somebody can say to you, I can’t do that in June because my twins are graduating high school. In which case we say, you know what, we’re gonna take you off of that and we’re gonna take you off of me so that you can have a very because they’re not gonna do it anyway. Yeah. And then they just stop returning your phone or they don’t respond to emails. So having respect for all the different po pos rationally on board members, time and life and energy. Yeah. And then helping them understand how to fit this in, in a way that makes sense. All right, let’s uh give you, I wanna give you a chance to uh talk about cost effective because it is a nonprofit. It’s a, it’s a consultancy for nonprofits. They’re advisors, consultants. What, what uh what, what’s the breadth of the work? And how do, how do you work with, with your client nonprofits? Well, I, you know, I’d say we are 40 this year, we are about to celebrate our 40th anniversary. Congratulations for decades. Um And I’d say that the common theme throughout has been changing how organizations are resourced, um changing the balance of money and therefore power in the sector. Um And it’s both increasing it and increasing it so that it’s not just that the most well resourced nonprofits get more resources but that it’s nonprofits that are located in disenfranchised communities and the people who work there and um uh and volunteer there are able to raise the money, they need to further those causes um And to govern themselves because to me, governance is integra apart, it’s more than just raising money. But if you don’t have AAA governance structure that works, you’re not gonna have a fundraising structure that works on the voluntary level. Um and that’s where you get to organizations where the staff fundraises, but the board doesn’t and the volunteers don’t. Um So we have, we work, we do a lot of cohort work where we’re looking at the development directors of color and we have um working with them over a six month period of time, um in a particular program that we have to help them really address um the barriers to their being, being successful and not only to talk about it but to actually address it. Um We, so we do a lot of individual coping with, with, with um executive directors who may have come up through fundraising and, but, you know, you need to do it if they need it. It is not part of the fundraising structure. The organization is only gonna get so far. Um, and board members, a lot of board consulting, um especially now with boards that know they need to diversify and don’t really like, they know they need the composition, but they don’t and they don’t necessarily know that they need to act differently to have different people in different seats. Um We do everything from, you know, eight hour retreats on Zoom, maybe six hours uh to year long coaching engagements to what we call deep dive um transformation, which is a lot of times people come to us and say, well, my board won’t fundraise and we get in there and we start talking to board members and we find out there’s all kinds of reasons. It’s not just that they don’t know how to ask for money, but it’s that there’s not financial transparency, there’s not, um, a real partnership between staff and the board. Um, there’s not a peer to peer accountability on the board. Um, there’s a, in a group of three board members who do everything and everybody else slides. Um, you know, there’s all kinds of reasons that we will help. We will actually go in and help address. We say that that’s a symptom. My board won’t fundraise and there are, you know, many, many causes of that and we will, we, one of the things we’re known for is that we will go in and address the cause. We’re not just gonna do the tactics. Um, we also do a lot of fundraising consulting for groups that, um, have had a lot of government support or a lot of foundation support and know they need to diversify and they don’t necessarily have, you know, a Lincoln center board. Um, but it is very possible that people around the country or world will care about what they do and will back it up and want to make it happen if they, you know, for one of the things they say is that in fundraising, the one thing that’s, that’s um limited is time. There’s only 24 hours and maybe one second or maybe now two seconds in the day. And so you need to make choices that are smart with how you spend your fundraising time, money is not the limiting factor, but time is. And so we’ll help groups really understand what are the likely avenues and how to structure the resources they have to reach those days. Get longer. What was one or two seconds? It actually they did make a ruling and there’s like they added a second or something. Oh, I didn’t hear about that. I, well, I’ve been squandering my, my two seconds a day. For. How long have we had this? How long have we had these longer days? Go look it up. Six months. Yeah, I don’t know how many seconds that is. I can’t do the math that fast. No, but six months is 100 and 80 days. Times two seconds. 360 seconds. It’s a good six minutes. I’ve, I’ve, I’ve, I’ve, I squandered. All right, I’m gonna try to get it back right now by cutting you off. No, no. All right. Thank you for explaining. And, uh, thanks for a frank conversation. Yeah, we don’t, you know, for our, for nonprofit radio, uh, white listeners. Uh, we’re not, we’re not, uh, we’re not going easy and you have to have, you have to have honest conversations. So, thank you. Yeah, I, I think this has been some of, you know, I’ve been in this field for 30 years and this has been some of the most rewarding and deep work. Um, it’s not surface, it really addresses, you know, I had to go back to everything I assumed from my childhood on and understand that there’s, there are different realities and that, um, it’s not that I can go back and change it, but I can change my behavior going forward so that I further a different kind of future. Mm. She’s Judy Levine and she’s the executive director of cause effective. Uh you should have already been at their website because you would have seen their diverse team when we uh when I suggested take a pause and then you came back. But if you haven’t been there or if you don’t remember where it is, it’s at. Cause effective.org and Judy Levine. Thank you very much. Thanks for sharing. Thank you. It’s great to have this kind of conversation. Pleasure. Next week, Professor Russell James returns with the right words and phrases for fundraising. He got sick and couldn’t record for this show. I know you believe that you believe the guy he comes up with, he comes up with uh I lost my voice. No, we’ll, we’ll have them next week. If you missed any part of this week’s show, I beseech you find it at Tony martignetti.com were sponsored by donor box, outdated donation forms blocking your supporters, generosity, donor box, fast, flexible and friendly fundraising forms for your nonprofit donor. Box.org. I love that alliteration. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martignetti. The show, social media is by Susan Chavez. Mark Silverman is our web guide and this music is by Scott Stein. Thank you for that affirmation, Scotty. You’re with us next week for nonprofit radio, big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for July 17, 2023: Communications & Development Teams Working Better Together

 

Misty McLaughlin & Alice HendricksCommunications & Development Teams Working Better Together

Misty McLaughlin and Alice Hendricks close our 2023 Nonprofit Technology Conference coverage, as they reveal how these two teams can avoid the common conflicts and tensions, to come together collaboratively. They’re the principals and founders of Cause Craft Consulting.

 

 

 

 

 

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[00:00:34.85] spk_0:
And welcome to tony-martignetti non profit radio, big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with us. I’d suffer the embarrassment of mono aphasia if you uttered the word fail because you missed this week’s show. Here’s Kate, our new associate producer just promoted from announcer with highlights of this week’s show, Kate. Congratulations on your promotion.

[00:01:13.64] spk_1:
Thank you, Tony. I’m happy to be here and now communications and development teams working better together. Misty mclaughlin and Alice Hendricks close our 2023 nonprofit technology conference coverage as they reveal how these two teams can avoid the common conflicts and tensions to come together collaboratively. They’re the principals and founders of cause craft consulting on Tony’s take two.

[00:01:15.88] spk_0:
I finally have someone to blame.

[00:01:20.84] spk_1:
We’re sponsored by Donor box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org.

[00:01:34.89] spk_2:
Welcome to tony-martignetti non profit radio coverage of 23 NTC 2023 nonprofit technology conference in Denver, Colorado, where we

[00:01:49.07] spk_0:
are sponsored by Heller consulting, technology

[00:01:50.04] spk_2:
strategy and implementation for nonprofits with me now at the, at the conference are Misty mclaughlin and Alice Hendricks. They are both principles and co founders of cause craft consulting, Misty. Welcome back.

[00:02:08.19] spk_3:
Welcome to non profit

[00:02:09.04] spk_4:
radio.

[00:02:10.13] spk_2:
Pleasure to have you both co founders, the

[00:02:11.96] spk_3:
principles. Thank

[00:02:18.51] spk_2:
you. Your session is communications and development team working better together. Alright, Alice, since you’re the first time non profit radio, why don’t you give us an overview of what’s, what’s out there between these two teams and why this is important,

[00:02:47.95] spk_4:
you know, tony, it’s a really important topic because over the 20 years that I’ve been in the sector working on both development and communications teams projects from a technology perspective, we’ve noticed that there’s often inherent conflict between those two teams primarily because their mission are very different. Development departments need to raise the money, communications departments need to get the word out and so nobody is doing anything wrong. They’re all living their jobs in the right way, doing the right thing. However, because of the inherent conflict, friction occurs between people and teams often don’t get along. They fight over resources, they don’t have good processes and that can lead to a feeling of discord between staff and organizations.

[00:03:17.40] spk_2:
Interesting. Okay, I, I was very interested to read this uh because I’ve not, I’ve not seen this but I’ve been a consultant for so many years. Um you know, I could see why I wouldn’t, I wouldn’t know about it. I do plan giving consulting. So that’s a narrow niche within one of the two silos we’re talking about, well, hopefully not silos within one of the two teams that we’re talking about, you know, in development. Um So, yeah, I’m not aware of that, Misty, how does this conflict sometimes play

[00:04:06.19] spk_3:
out? Well, Tony, that’s a great question. So, um we have been seeing it for years but then we saw an article a few years ago in the Chronicle of Philanthropy kind of talking about what the implications of this phenomenon are because it is kind of, I think it’s reasonably well acknowledged that this happens sometimes to the point that those two teams don’t work together at all. And so you have kind of two separate pieces and they just decided we’re not going to work together. And then there are times that it’s actually a

[00:04:12.09] spk_2:
disaster. We can’t raise money if we can’t get the message

[00:04:25.54] spk_3:
out. Exactly. And we can’t, and we can’t get the message out if we don’t have that kind of core audience on board. Right? I mean, fundraising represents a significant audience of importance for the organization. So the Chronicle of Philanthropy did a piece about this and then we just continued to see it, continue to see it, see it play out in all these ways. And we decided to do some research about this. So our session is actually kind of presenting some of the results of that research. We heard from 85 organizations about what this looks like in their organizations and how it plays out from, I would say dynamics that are mildly ineffective and involve some minor friction to complete breakdowns.

[00:04:50.06] spk_2:
We’re not talking to each other. We’re not, we’re not going to send your messages or we’re not going to support your message. Support your messaging.

[00:05:14.57] spk_3:
Exactly. Or we’re going to circumvent the approval process and we’re just gonna send something out before you can stop us. And if it contradicts the mission or it contradicts, for example, like a shared messaging hierarchy. Oh, well, as long as I got my message to my audience and it happens on both sides, it’s no one’s at fault. I mean, people really in general, people aren’t devious, they want to work together. They sometimes just can’t figure out exactly how to make that happen. Um And then, you know, often what is just a kind of personal conflict blows up to be something happening more at a team level or more at the departmental level, leaders have a huge role to play in this. And if two leaders between those two departments don’t get along, it’s difficult for staff to kind of figure out how to navigate the

[00:05:39.74] spk_2:
President’s or something. Exactly. Um Is there uh do either of you have, well, you work, you work in the same company, you know, all the same, you have the same clients? I mean, is there a, I don’t mean to focus on the inflammatory. But is there, is there like a story of conflict, maybe, maybe like a good story of conflict and then later on, we could tell the epilogue where it came out, came out. Well, after cause craft consulting intervened. Is there a story like that?

[00:07:14.95] spk_4:
Yeah, I mean, I think there’s lots of stories like that. What we see often dynamics that happen because of this is delayed getting emails out the door or vetting process is just it’s going to take me four days to get back to you to approve the content or choose the photo or complaints about just the lack of collaborative working together. We also often see the leaders might not get along of these two departments, but staff themselves develop and forged relationships of trust amongst each other, which is great. You really want to have good, strong personal 1 to 1 relationships. In fact, in our research results, one of the ways that we saw people who responded, that mitigate the fact that the teams themselves weren’t getting along is that just they made friends with someone on the other team so that they needed a file update or some piece of collateral, they would ask their friend, which is wonderful because you have a trusted friend. But for us as process design consultants, we see that as a dysfunction, we see that as a lack of people really understanding what their role is, who’s supposed to be doing what, what lane they should stay in, what you can expect from someone and another team. So the really the solution to all of this is good, strong leadership, building trust and good process. So everyone is clear about what you’re supposed to do, what happens next and that helps mitigate the conflict. But yeah, I mean, it can be very hard to work in an organization where you don’t get along with others.

[00:08:56.77] spk_3:
One organization that we came across the international relief organization, so obviously a big part of their, their work is fundraising and engagement went in times of crisis, right. So rapid response, emergency response is huge for them. And it’s kind of the core source of their fundraising. Um the development department in the communications department sort of went through this period of years where they just couldn’t figure out how they were going to message in these moments and it would sort of be a simmering tension. Um And when it was a non conflict, exactly, it’s a core function of the organization. And so it would be a kind of a problem, but they would sort of come to some sort of agreement, but then a crisis would happen and they couldn’t get a message out the door in order to be able to fundraise around that message. And so they would miss the moment again and again and again, in these moments that they should have been coming together and pulling together as a team. So in that case, they brought us in to say, how can we get these two teams to work together? We want a message and comply completely different ways, particularly in these moments of crisis, we want to use the channels. So the digital channels, in particular, with this kind of hot spot of, well, who’s going to say one, an email and who gets to press the send button, who gets to have the final word on how we’re going to talk about this. Um And we went through a whole initiative to try and solve this and get them talking to each other. And it was a lot about getting them to use the same language and recognize each other’s expertise that they just come from different worlds. Somebody who responded to our survey said, communications is all about saying what the message that the organization needs to get out and development is all about trying to say what the donors want to hear. And those are just two completely different worldviews. And so when you can put those together and say, where’s the common ground in this? How can we represent our organizational priorities? And at the same time time, really translate that to words and language that really resonates with donors and causes them to act.

[00:09:47.72] spk_2:
Okay. So let’s start to get to some specifics that we can, we can recommend if you are uh suffering the symptoms that the two of you were talking about 55 minutes ago um disharmony and yeah, antagonism, frustration. All right. Um because we’re, we’re, we’re, yeah, we’re striving for harmony. We’re gonna leave disharmony behind and striving for harmony. Alright. Um you talk about a clear message prioritization, so deciding in advance, I guess this instead of me trying to guess Alice or Misty, you’re better. Alice is waving to Misty. So different

[00:10:11.08] spk_4:
in terms of doing a content strategy where it’s clear about what we’re trying to do and having things planned in advance. So we know what, how we will behave in any given situation. It’s governance, it’s a process governor project of understanding when this crisis is going to occur. If you’re an international relief organization and there’s a tsunami, what do you do having those plans already laid out? So it’s clear about what you’re supposed to do, what the other people on what other team is supposed to do. And that’s a process design. In our research we asked, is there any governance over the messaging? And most of the respondents said no, there might be some process or a shared calendar, but we really don’t have a way of knowing how to behave when something happens.

[00:10:40.61] spk_2:
Okay. What does this governance look like?

[00:11:39.72] spk_3:
That’s a great question. So governance can happen at a lot of a lot of different points in working together a lot of different points in that sort of relationship life cycle. So for example, when you have a project, making sure that if those teams are gonna be working together on, for example, a campaign or a long term body of work, or maybe there’s a new programmatic area that’s rolling out. You always start with a tool like a project charter or terms of reference as an international organizations, they call a charter terms of reference. Um But the idea is that you’re so together and you’re saying, okay, how are we going to talk about this? What is our organizational positioning, not just messaging but positioning? What is our relationship to this thing that’s happening part of the social problem? What’s our unique value proposition? And how are we comfortable talking about this as an organization? How are we not? That’s the content strategy piece that Alice was speaking to? What do we think the best channels to do that? And how when something happens around this, when there’s a big news event, when there’s something to respond to, how are are we going to work together? And that’s, you know, forever, how are we going to work together? But in this specific case, on this topic, how are we going to work

[00:11:46.52] spk_2:
together these workflows, workflow process? Exactly. All shared and agreed in

[00:12:32.68] spk_3:
advance. Exactly. And that everybody on the team knows, right. It’s not just an agreement that two leaders make everybody, individual contributors need to understand what they’re supposed to do. How do they feed into the system overall? So that they’re working hand in hand together. And a lot of the time, there are certain teams, for example, digital teams, they are forced to operate between communications and fundraising wherever they sit there, controlling channels that all these different parts of the organization need to use a lot of the time. That’s a starting place for forming some shared working agreements or some principles that are used in moments like this. There are a lot of other tools to. So for example, she calendars so that there is one shared view of every external communication that’s happening, whether it’s a fundraising ask or it’s a media piece coming out or it’s some sort of campaign, broad marketing campaign that there is one shared view and everyone gets a view of the whole of what the audience is seeing instead of a kind of micro departmental specific view,

[00:13:00.50] spk_2:
other other other processes that you can share that. Yeah.

[00:13:24.31] spk_3:
Yeah. So we have a whole list in our presentation of hard tools and I would say something like the calendar and the workflows, those are hard tools. Um There are also soft tools and I will just say for fairness purposes, these soft tools like work in any two departments that are having a breakdown. We were here two years ago where we were online two years ago at NTC talking about fundraising and it teams and frictions between those teams. There are lots of places, obviously, it’s not just limited to development and communications. But some examples of some of the soft tools would be um you know, doing shared planning activities. So doing your annual annual plans together, not doing separate departmental plans but saying, what do we want to accomplish this year? What does that look like?

[00:13:48.11] spk_2:
It’s an outside consultant? So what do I know from collaborative calendars? I thought, I thought this especially communications and fundraising. I would have thought that this was all happening.

[00:15:03.09] spk_4:
Think about even pre internet fundraising departments were doing plan giving major gifts and direct mail and they were doing their own thing and direct mail is kind of its own bespoke thing. It’s still kind of done the same way. It was about 25 30 years ago, right? When you enter, when all of a sudden digital happened, everyone, the the email list is really a file of all the supporters. Communications often feels like there’s an audience about just awareness and brand engagement and marketing and all I want to do is engage those supporters in that way. Development looks at that list and says these are prospects or they’re already donors that I need to feed and nurture. And so part of it was the shared technology often created the conflict around who’s list is who’s who gets to message to who about what message, right? So what is the content of the message that’s a fundraising message versus a educational message or what the organization is? Doing the part of that has been, I think that most of the conflicts are around ownership of the odd, they believe they have different audiences. But supporters of an organization don’t have a hat on and say, I’m a donor or another hat on and say, oh, I’m interested in this content. That’s not how it really works. But that shift is slowly happening and we’re seeing more collaboration around that because of the proliferation of channels that everyone is engaging on social email.

[00:15:52.01] spk_2:
What’s your advice around who should be in these conversations were doing the annual calendar? Is it I imagine it’s not only the two heads of the of each team, but how deep do we go to every, all the members of each, both teams? I mean, our listeners are small and midsize nonprofits. So we’re not talking about 25 person fundraising or communicate, but still there could be six or eight people on each or even combined. What’s your advice around? Who

[00:16:40.93] spk_4:
does this planning? Transparency is super important especially to employees now, you know, where we live in an age where feeling aligned with the mission and your work and coming to work and really having a good experience at work is very helpful. So our advice is usually be as inclusive as possible with everyone who can participate in a planning exercise. Bring them in because you know, we live in an age where people are quitting and quiet, quitting and if you live, if you are working in an environment where there’s tension with other teams, that’s a good sign. That’s a problem. I mean, it might be a retention issue there for organizations. So when you do strategic planning together or redesigning a process or anything that will enable a change to happen, it’s, it’s best to be as inclusive as possible.

[00:16:45.92] spk_2:
Or, or if everyone is not included in the actual meeting, then bringing it back to your team incrementally. It’s not like it’s all going to be decided in a 90 minute meeting, bring it back feedback, representing that feedback to the, to the working group or the

[00:17:01.53] spk_4:
collaboration.

[00:17:10.59] spk_2:
Okay. Okay. Um Anything else we should be talking about work processes planning besides, well, you were starting to talk about soft, you didn’t, you didn’t, you didn’t really flesh out. We got digressed, digressed you into more discussion of the hard tools, lackluster, you’re suffering a lackluster host.

[00:18:53.56] spk_3:
There’s a lot, there’s a lot and this is I think where I was going with that was to say these are tools that work in other breakdowns, they work in any breakdown in the human system. But for example, saying we’re taking the whole team away twice a year for one day or two days. And that means development and communications. That might also be a marketing group that might also be a digital team or it might be sub working groups, but we’re going to do these two day intensive retreats where we really try and understand each other’s expertise and map solutions together and those could be processed solutions or that could be campaign planning. It could be anything, it could be exploring new audience opportunities um There and there’s all of the piece we’ve just heard so many clients say this year, you know, this wasn’t working well before the pandemic, but now we’re just broke down by the side of the road. Our ropes have frayed between these two teams and even within our own teams, we’ve on boarded new staff, they’ve never met each other. And so what is it that we’re going to do? So understanding, for example, when you need to pick up the phone, when email is not enough, our slack is not enough, texting is not enough. We need to actually pick up the phone and work together in a human way towards a solution. Um That, that those kinds of pieces as obvious as it sounds, they’re not pieces that people have necessarily incorporated into their ways of working, particularly younger staff. So understanding that there’s a whole range of those kind of tools that you can use um and sort of working norms that you can establish with those teams if you were a leader or even just a manager of a small team. I think one of the most interesting things we found in this survey is that this tends to be less of a problem at small organizations, particularly when you have like a one person development and communications team, you have to work together. You don’t have a choice. This is a problem that happens often with growth and scaling that relationships that once worked. It’s just harder to figure out how to do that. The more humans you have in the

[00:19:17.28] spk_2:
mix retreats. Plus there’s social time built in. What about? It cannot be a soft tulle, just social time that we’re not doing any planning. But we’re doing, I don’t know, you know, one of the mystery, one of the mystery places, solve the murder mystery places or, you know, whatever or just drinks a game room. Yeah. Yeah. Right. Just get to know each other outside our, our marketing and communicate.

[00:20:04.70] spk_3:
This can be very social. But the idea of like after we do something, we have to do some retrospection together, I think that often gets lost in these teams because people are moving so fast, you move from one campaign to the next campaign to the next ask. And now so many teams have the data to sit down together after doing something, even something that maybe didn’t go very well and saying, well, what worked here? Is there something we can learn together and kind of using the data is a way to have an independent objective view. You can all analyze together and say, what does this mean for the future? How do we do it? And you can do those in a fun social way. It doesn’t have to be a boring, sort of like. Now we’re going to do a postmortem and we’re all going to look at it. You can, you can sort of make this a part of the way that you work together.

[00:21:13.56] spk_1:
It’s time for a break. Donor box. It’s the fundraising engine of choice for 50,000 organizations from 96 countries. They’ve got something new. Now, you can accept cashless donations anytime and anywhere with donor box live kiosk, turn your ipad or Android tablet into a kiosk to boost in person giving. And with their new additions to donor box events, you can sell tickets in 43 currencies and ask buyers to cover fees. Put these two together and you’re in person events will take off donor box helping you help others. Donor box dot org. It’s time for Tony’s take two.

[00:21:16.08] spk_0:
Thank you, Kate. How, how are you?

[00:21:18.85] spk_1:
I’m doing well. How are

[00:22:58.51] spk_0:
you? Uh, I’m great. I’m great. I’m glad you’re with us. And, uh, and congratulations again on your promotion. That’s so, that’s Kate. She’s not an intern. She’s our associate producer, but I have someone I can blame. Now, I’ve been saying for years, where’s the intern? Yeah, I wish I had an intern every time I make a mistake who would say who writes this crappy copy? I wish I had an intern to blame. Well, I don’t have an intern but I have an associate producer now, I have an associate producer that I can blame. It’s beautiful. So, any flubs? Well, I’ll just leave them at flubs. I won’t go more, uh, I won’t be more extreme with another F word with any, with any, with any flubs. I’ve got an associate producer that is now going to be responsible. I’m thinking this, this is today’s news. I’m just thinking, I’m glad that Kate is not a member of Sag after yet. Otherwise I would have lost her. She’d be, be on the line so we wouldn’t have her but not a member yet. It’s relieving. It’s sort of, there’s a burden lifted from my shoulders that I no longer have to bear the responsibility of my own mistakes. That’s the beauty of it. I don’t have to be responsible for my own flubs any, any longer. Very relieving. That is Tony’s take two.

[00:23:20.68] spk_1:
Not what I was expecting and I’m not sure what I’ve gotten myself into here but whatever we’ve got just about a butt load more time now. Back to communications and development. Teens working better together. Hmm.

[00:23:23.89] spk_2:
Where else should we go with the topic? We still have some time together. You know, we haven’t

[00:25:24.42] spk_4:
talked about yet when you, if there’s something broken that needs, that needs healing, you know, you think about these conflicts in any, whether it’s between communications and development, between it and development, any kind of processes that are broken and cause frustration and friction within teams. It’s useful to have another event happening and that needs change and then you can overlay process improvement during another change. So a good example that we often find is that if someone is migrating from one software tool to another, it’s a great opportunity because people are going to use a different technology when they come to work every day. The common thing between development departments and communications departments is that they all use digital tools. They use CRM S, they use email marketing tools, they are always tied to technology. And so if the technology is changing, it’s a great opportunity to think about what role do we need doing? What activity in this tool? And then you can take that one step further and say, how should all these roles work together? What’s the workflow? What’s the process here? Who’s supposed to be doing what and what you find in a lot of organizations is there’s a often individuals that they’re just willing to learn everything. So they’ll take on any project and they can use the tools really easily and they end up doing more than their job description, then you have others who just really don’t, don’t have their role clear about what they’re supposed to be doing. So you have an opportunity in something as, as something like a CRM migration. You can also take a look at the staffing and the staffing structure and the processes and improve some of these frictions almost under the guise of as we go through this technology migration. Let’s take a look at how we’re actually doing our work and that’s useful because sometimes new technology has different features. So you need a skill set of a subject matter, expert in a purse skill. How did that person fit in? Which means how to other people’s jobs change. So if you look at the human component around technology

[00:25:40.50] spk_2:
and sometimes technology is not the sole solution, the people in the processes could very well be contributing to the to the problem that we’re looking for the tech to solve.

[00:26:22.77] spk_4:
Usually the text, I would say almost all the time when we hear about a technology problem, the technology is working as intended. It’s a people and process and workflow problem. Sometimes tools are older and they need to be renovated or an organization has developed a new strategy, an organization that mostly does touch engagement or gets corporate gift or grants wants to start a mass marketing program. They need technology that can better accommodate those different strategies. Those are all opportunities to stop and look at process. How are we looking, how are we working together? What organizational structure do we have? Is everybody is or do we have all the right roles in our team? And it’s a great opportunity, we find that a lot of the time we do a lot of change management and process design around the human component of the technology and it really has nothing to do with the tech itself.

[00:26:34.31] spk_2:
Is there another example, Alice that you can share around an event that merits this this kind of attention and planning and introspect. Really, it’s introspection, I think its organizational introspection, something else non tech

[00:27:33.47] spk_4:
oftentimes a new leader will come in so a new leader can come in and have a new idea or a new program. Like the example of now we’re going to start doing a new strategy. So any type of external force of change, if there’s a moment of critical change, that requires the opportunity to take a step back and look at how things are working. You’re absolutely right. It takes a very self actualized executive director to say here, I’m getting complaints from my development director and complaints from my communications director. I need to bring in an outside consultant and figure out a better process so people can work together. That doesn’t often happen. Usually there’s some other pressing external event like a new person comes in, who’s a leader, a new development director and director and executive director who says, wait a minute, this doesn’t seem right. Why are people complaining and not getting along? Let’s take a look at that or it’s a technology thing. It’s like our tools aren’t working together.

[00:27:58.51] spk_2:
Okay. That was a good example. Thank you. Alright, cool. I’ll put you on the spot. Thank you. All right now. You’re cause craft consulting, you’re not flustered. I, I put you on the spot and you rose to the moment. Of course. What is no surprise, surprise? Yeah, that’s right. All right. Um We still have some time if there’s other stuff you want to, we talked through your three learning objectives, stated, learning objectives for the, for the session. But what else, what else you’re gonna share with folks that we haven’t talked about? Maybe we

[00:28:11.46] spk_3:
could talk a little bit about our survey results. Um I think we learned some

[00:28:14.54] spk_2:
more motivation type. Okay.

[00:28:57.93] spk_3:
Well, one of the things we asked about values beyond motivation, beyond motivation. Uh the subject of structure because we were, we were curious about and we have observed a lot. It’s not a perfect structure that perfect organizational way of structuring this work of these teams that works well every time. But what we really noticed is there are big differences in the way that these breakdowns happen that are a result of structure. So when you have a development in the communications team and one department, it’s not that that’s a perfect structure. It’s just harder to have a lot of conflict where people don’t work together, right? But as an organization grows, you tend to have two separate functions, people specialize and they pull apart. That’s one moment where a lot of conflicts can happen. Um where digital lives in an organization that’s a big differentiator in terms of. So if digital lives in communications. Sometimes there’s a real breakdown between development and calms. Digital are the ambassadors that go back and forth and the emissaries between those teams and are the ones that are trying to connect the ropes. Even when those

[00:29:17.95] spk_2:
earlier you said something similar. Yeah,

[00:29:27.92] spk_4:
they have to be the mitigators, you know, they have to, they’re getting the pressure from both sides and they actually have to serve both departments. So oftentimes the attitude and approach the digital team can be one of either exacerbating conflict or bringing people together.

[00:29:32.93] spk_2:
What about the existence or not? Of the same leader over two different teams. So, but they’re not the same team, they’re two separate teams but same director or vice president. Does that, does that make a difference in terms of likelihood or not of conflict? That’s a good

[00:29:57.92] spk_3:
question. I would say it depends sometimes that leader themselves really has a career that aligns with one function or another. We’ve seen, I have an exam recently, the department that its development in communications, but the leader is really a long term career fundraiser and communications. A little left out. It’s like kind of a child that has the parent that’s really aligned with the other child. So if you have a strong leader who equally invested in both sides and really thinks from the perspective of both sides that actually can work very well as a structure, we’ve seen a lot of that

[00:30:28.41] spk_2:
interesting because they come from a background of one of the other. So they’re going to be much more fluent with one function.

[00:30:51.56] spk_3:
Exactly. As something else we saw that I thought was really fascinating. Is we asked how many of these organizations have a dedicated marketing or engagement team that’s not exactly calm and it’s not exactly development. It’s a marketing function and a huge portion. I think almost 70% said that they have marketing teams when we would have these conversations 10 years ago. Marketing, it’s still a very dirty word in organizations. If you said marketing people would say, well, I’m a nonprofit. We don’t do marketing that’s changed hugely railed

[00:31:14.88] spk_2:
against that, but I always bristled against that, but it has changed, it has changed marketing and promotion. Now we talk about promotion. Promotion used to be sales promotion, like selling lay’s potato chips at a point of sale, you know, in a supermarket that was sales promotion. Uh You know, we’ve, we’ve there are things we can learn from the for profit sector, right? Everything corporate is not dirty. Exactly and marketing and promotion, I think are

[00:31:41.11] spk_3:
examples and marketing. A lot of those teams see themselves as engagement functions as thinking across all the ways that an organization might engage and thinking about the full funnel, the kind of full end to end relationship even for non donors, like volunteers, activists. Um lots of other folks, service recipients even, how do they play into the way the organization needs to be engaging them. Well, the

[00:32:46.09] spk_4:
for profit world has kind of nailed this with the idea of customer experience management. Now you have big companies that have CX. So when you think about the donor experience or the supporter experience, thinking about it, from that perspective, it’s about the curation of an entire holistic experience. The for profit world has nailed that when you, it’s, it’s important to actually for all of the teams to consider their audience as one audience. And how do we, what do we want that experience of our audience to be? And that like I said before, you don’t put your hat on as a donor and a hat on to someone else. So thinking from all of the new knowledge we have from customer experience management, applying that to how we’re going to engage our supporters. We have seen organizations combine their development and communications teams like you said before into a public engagement, um External affairs, other names of teams that have a single leader, the benefit of that is also there’s a single source of making a decision or setting priorities, which is really helpful to have right now, the teams have competing priorities and there’s no arbitrator besides maybe the executive director or the executive committee to say yes, we’re going to focus on this and we’re not going to focus on that. We talked

[00:33:07.22] spk_2:
about message prioritization, okay. Right. Single single decision maker. Alright. Anything you want to leave us with, I let Alice open. So Mr, you want to leave us with something harmonious and uplifting, empowering

[00:33:17.27] spk_4:
the harmonious and uplifting, encouraging,

[00:33:19.09] spk_2:
encouraging, and empowering.

[00:33:57.97] spk_3:
Well, one of the things that gave me great relief in analyzing the survey results was to realize that I think most people know that these two teams actually have more in common than many of the other teams in the organ. There are some natural points of harmony built in. They both really care about results and outcomes. They are very focused on reaching audiences. They think from outside in and not just an inside out perspective. And by that, I mean, they think about these audiences and what do these audience needs. They’re curious about how to reach them, they want to message right and represent the organization, well, they want to get it right. And they see themselves as bro the work of the organization to the world at large, making it relevant and meaningful. So there’s a ton of common ground. I think that just gets obscured a lot of the time by these persistent thorny dynamics. And when you can help people to see the common ground, people are relieved and excited to work together almost universally. We’ve seen that over and over again. The will is there people just sort of need to be given permission and shown the way

[00:34:26.58] spk_2:
Mr mclaughlin Alice Hendricks, both principles and co founders of cars, craft consulting. Thank you very much. Thank you. Thank you, Mr. Thank you Alice and thank you for being with nonprofit radio coverage of 23 nt. See where we are not sponsored by lay’s potato chips. Even though I gave them a shout out, we are sponsored, in fact by Heller consulting, technology strategy and implementation for nonprofits. Thanks for being with us

[00:35:02.90] spk_1:
next week giving circles with the woman who popularized them. Sarah Llewellyn. If you missed any part of this week’s show,

[00:35:06.21] spk_0:
I beseech you find it at tony-martignetti dot com.

[00:35:25.10] spk_1:
We’re sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate martignetti. This show, social media is by Susan Chavez, Mark Silverman is our web guy and this music is by Scott Stein.

[00:35:51.75] spk_0:
Thank you for that affirmation, Scotty be with us next week for nonprofit radio. Big non profit ideas for the other 95% go out and be great.

Nonprofit Radio for April 3, 2023: OK Boomer, Move Over

 

Gene TakagiOK Boomer, Move Over

Gene Takagi

In only two years, Millennials will make up 75% of the global workforce. Along with Gen Z, these will soon be the majority of your workers, your donors, your volunteers. Think sustainability. Are you engaging them now? Are they fully represented on your board? Gene Takagi talks us through the implications around philanthropy, technology, fundraising, and more. He’s our legal contributor and the principal of NEO Law Group.

 

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[00:03:36.19] spk_0:
Friend. Welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your Aptly named host of your favorite abdominal podcast. We have a listener of the week. Core Africa Liz Fanning, the executive director is a longtime nonprofit radio listener and core Africa just announced an investment of 59 million $400,000 over five years from Mastercard Foundation. And I think let’s just call it $60 million because the difference is a mere 600,000, which is trifling 1%. Core Africa. Congratulations to you. This is such a testament to the amazing valuable work of the core Africa volunteers throughout the continent. The dedication of the staff and the commitment of the board core Africa is going to expand to 11 countries with this new investment. Congratulations. Core Africa. I am so happy for you and happy to make you this week’s non profit radio listener of the week. Congratulations. Plus we have a new sponsor. Oh, I’m glad you’re with me. I’d bear the pain of Iraq Docks Icis if I had to see that you missed this week’s show. Ok. Boomer move over in only two years, millennials will make up 75% of the global workforce along with Gen Z. These will soon be the majority of your workers, your donors, your volunteers think sustainability. Are you engaging them now? Are they fully represented on your board? Gene Takagi talks us through the implications around philanthropy, technology, fundraising and more. He’s our legal contributor and the principal of Neo Law Group on Tony’s take 2 23 and TCC were sponsored by donor box. Welcome to Donor Box. Thank you so much for joining the non profit radio family. Very, very glad to have you. Thank you with intuitive fundraising software from Donor box. Your donors give four times faster helping you help others. Donor box dot org. Here is okay. Boomer, move over. It’s a pleasure to welcome back Gene Takagi. You know who he is, but he deserves a proper intro. Nonetheless, he’s our legal contributor and managing attorney of Neo, the nonprofit and exempt organizations Law Group in San Francisco. He edits the wildly popular nonprofit law blog dot com and is a part time lecturer at Columbia University. The firm is at Neo Law group dot com and he’s at G Tak Gene. Such a good. It’s such a pleasure to see you. Welcome back. Welcome back.

[00:03:41.20] spk_1:
Thanks so much. Tony Great to see you as well.

[00:03:46.96] spk_0:
My pleasure. Always. Now, when we last talked, we were with Amy Sample Ward and there was a discussion that included the, the potential decline of Twitter and the rise of some alternatives. Are you still at G Tech on Twitter? And, and are you any other place that, that I should be acknowledging?

[00:04:07.89] spk_1:
I’m still active on Twitter. I’m hedging a little and I’m on Mastodon and post, but those are sort of lightly used, but I post daily on all those channels.

[00:04:20.41] spk_0:
Okay. So still stick with Still Twitter. The best way to reach you think

[00:04:26.26] spk_1:
probably you wanted to see most of my content. Twitter is gonna be the best way to see you. Okay.

[00:04:44.60] spk_0:
Okay. Stick with that for now. All right. Millennials and uh and generation Z, you’re, you’re concerned about the future for these folks. What? Well, high level view, what’s concerning you?

[00:05:05.06] spk_1:
Well, it’s less concerned about these folks versus concerned about non profits for not engaging these folks because in a few short years by 2030 millennials and Gen Z will make up 75% of our work for, of course, they just crossed over the 50% barrier I think a couple years ago, but within seven years, 75% of our workforce, that’s a huge change in our, in our workplace

[00:05:21.70] spk_0:
demographics and, and we’re not, we’re not accommodating these folks you’re concerned about uh for instance, board membership, um significant employment issues. What, what, what would you like to? I’m gonna give you the first shot. I let’s change things up because sometimes I feel like an autocrat. So, what would, what would, what would you like to talk first? Talk about first? That nonprofits are just not paying sufficient attention

[00:06:26.96] spk_1:
to? Sure. Well, maybe I’ll just go without sort of criticizing nonprofits. Let’s just like, say, why should we as nonprofits engage millennials and Gen Z? Yes, they, they’re gonna make up a majority of our workforce. But what else does that mean? Um, and, you know, when, when they make up a majority of the work force, I think I’m also so saying, and I don’t have the studies to back this one up, but I’m also saying, eventually it goes to say that they’re going to make up a majority of our donors. They’re gonna make up a majority of the beneficiaries that we’re helping. They’re going to make up a majority of all of our supporters and our collaborators and eventually our generation Boomers, Gen X. Eventually we’re gonna kind of be not leading some of these places. Although I saw a really interesting article in the Atlantic a month or two ago that said, um people aren’t age, relatively young. Tony still still, but

[00:06:46.92] spk_0:
I’m young, I’m young, I’m 61. So I’m among the youngest

[00:06:56.32] spk_1:
boomers and I’m very close in age to you, Tony. And um the Atlantic article said that persons are age and even a little bit younger tend to think like we’re about 20% younger than we actually are. We kind of resonate with our maybe not our sort of calendar date but we feel like we’re a younger group by about 20%. Yeah,

[00:07:23.70] spk_0:
I agree. I feel even younger than, than 20%. I feel like, more like 40. Yeah. And I, 20 years, like 20, 21 years younger,

[00:07:33.53] spk_1:
I feel the same way. But it occurred to me in my head that maybe that’s why groups of leaders that are thinking about engaging younger people are not placing such importance in it because we think, well, we kind of understand that group anyway, we feel around that age, but when we start to, when we start to think about it, well, maybe there are some differences and maybe their perspectives and their skill sets and their experiences are going to really add value to our organizations

[00:08:31.47] spk_0:
and it’s not even, it’s not even, maybe, I mean, they will, but we need to, you know, it’s time for us to sort of move aside. Um, but, yeah, now it’s very interesting gene that, you know, our own self perception, maybe confounding the larger, the larger culture slowly holding, holding back the larger cultural changes, you know, just because I feel like I’m 40 doesn’t mean that I have the awareness of technology politics, the culture that a 40 year old has.

[00:08:33.25] spk_1:
Yeah, exactly. Right. And certainly not ones that I can tell you from personal experiences, like, from my niece is certainly not those, that 20 year olds.

[00:08:42.34] spk_0:
Yeah. Not even claiming. Right. Of

[00:08:49.81] spk_1:
course, of course, I just recall my niece is telling me this Miley face emoji is passive aggressive when I use that in text messages. So I have to watch myself in our communications.

[00:09:33.28] spk_0:
So it is, I see. Okay. I had, I had my own anecdote about a story I used to tell that is now deemed misogynistic, but I was telling it for years in professional settings, not just in stand up comedy but in professional settings. Um Yeah. No, you’re right. All right. So we have to get past our own self perceptions and think about the larger culture, economy, nonprofit sector. Alright. Alright. Alright. So help us, I don’t know. Are we talking? I guess, I guess we’re talking here to the, to the, to the uh the obstructionists were talking here to the Boomers. Are we move aside?

[00:09:38.97] spk_1:
Uh you know, a little bit um

[00:09:41.88] spk_0:
like we are, I feel like we are,

[00:11:43.76] spk_1:
yeah, especially to the extent that if you’re on a board or if you’re in an organization where your leadership is dominated by, by boomers um like ourselves, then, then, you know, maybe we have to think a little bit more about sharing power and authority and other things and not just to look better, like take a better photograph of our leadership, you know, for all, for all of these specific reasons, I’ll just raise a few right now. Um The laws changed and if the voting citizenry is changing in demographics, the laws are going to change to what they want them to change as within constitutional limits, of course. But even the constitutional interpretation is going to change as our Supreme Court starts to get younger. And I’ll cross my fingers a little bit on that. Um, but you know, what is charitable, um, you know, it started off as kind of relief of the poor. That’s what’s built into our regulations and then kind of expanded into, maybe we’ll civil rights can be charitable under five oh one C three. Um And then, you know, it expanded, although it’s not even stated in the regulations, the promotion of health being of five oh one C three, purpose and protection of the environment. Um Although I recall, I put in an application for a charity maybe 10, 15 years ago where global warming was something they wanted to combat. And the I R S asked, or at least this agent asked, you know, have you really looked into both sides of that issue because maybe if you’re just closing one point of view that it’s not charitable or educational at all. So, you know, our ideas have certainly evolved over what is and isn’t charitable and they will continue to evolve with younger people. Now again, making up some of the decisions of these and if we’re not anticipating these changes, then we’re going to be reactive, slow to react, possibly and less competitive in the very increasingly competitive field where philanthropy is also changing, right? What is philanthropy? Is it private foundations like it used to be? Um, we certainly know about donor advised funds. Yeah, please tell.

[00:12:47.76] spk_0:
Yeah. No, before we, before we advance there because that is a rich topic, the different forms of philanthropy but sticking with, you know, regulations. What, what is a charity? What is charity? Uh you know, that all that all depends on the, the our, our political leaders. Uh, you know, recognizing that there’s because I’m basing it on, you know, U S code and U S regulations promulgated by the, by the different departments of the federal government and state governments. You know, those are all promulgated, promulgated by legislatures and, and I don’t use this pejoratively bureaucrats, you know, public service workers in government. And if, you know, I, I see the politics being especially slow to change, I don’t know what, I don’t know what the average age is of a U S senator or U S representative. But I’m certain, I’m certain it’s not, I’m certain it’s not in the forties. I’d be very surprised if it’s in the forties even.

[00:13:07.02] spk_1:
Yeah, I agree. So our political system may be the slowest sort of, of the sectors to sort of change, although a lot of them are responsive to money. Right. Um, and we’ve been talking and kind of fundraising feels about the intergenerational transfer of wealth, the greatest ever in, in, you know, in the history of recorded civilization, I mean,

[00:13:34.41] spk_0:
okay. So, right. So the Boomers do have some value, leave, leave us your money, leave, leave your money behind. We need to, we need to execute, we need that wealth to execute change.

[00:14:18.80] spk_1:
And you know, as the Boomers sort of sort of aged out, the money is just being transferred into younger generations. And with that money now they’re going to influence political power as well. I’m a little cynical on this, but yes, money will sort of make changes or resulted in changes in the law, including in terms of what is charitable and just started to give you a hot topic. When we talk about relief, poor and civil rights being charitable. I don’t think that providing reparations to historically discriminated against or oppressed groups is considered charitable. But will that change over time? I don’t think selling solar energy at market rates is considered charitable to the general public. But will that change over time? I think these things can change fairly rapidly within a generation. So these are things that organizations need to pay attention to.

[00:15:47.49] spk_0:
It’s time for a break. Stop the drop with donor box. How many potential donors drop off before they finish making the donation on your website? You can stop the drop and break that cycle with donor boxes. Ultimate donation form you added to your website in minutes. No coding required, no batteries required. When you stop the drop, potential donors become donors with the four times faster checkout and more convenient ways to give from leading payment processors, apps and popular digital wallets. There’s no set up fees, no monthly fees and no contract required. And this is amazing. You’ll be joining over 40,000 U.S nonprofits donor box helping you help others donor box dot org. Now back to okay. Boomer move over. Interesting. Those are two really interesting ones. Reparations and alternative energy. Why did you, why did you uh I’m digressing a little bit. Why did you specifically say selling solar energy at market rates?

[00:16:55.80] spk_1:
Well, you know, I think again when we’re talking about relief of the poor were also sort of expanding that into economic development in, you know, historically disadvantaged areas. So, you know, blighted areas, areas that need sort of more economic development, bringing solar into those areas that sort of low cost may stimulate economic development as well as having sort of the environmental benefit that solar can bring, that would probably qualify as charitable even now. Um But if you start to sell it at market rates and go into expensive neighborhoods and tell people to convert their, you know, their energy sources or to, you know, buildings, first class buildings in downtown and saying, hey, change your energy source as a charity that might have a tremendous impact on climate change and other things. Um, if we could get big companies to change and put into their buildings and charities could influence that. That might have a huge impact, but it probably wouldn’t be considered charitable right now. I

[00:17:28.95] spk_0:
see. Okay. Okay, good. I’m glad I asked. All right. All right. Yeah. Reparations that it is kind of easy to see that in, in 10 years that reparations to African Americans, Asian Americans, Latin Americans that, that, those, those, that subject could be on the table for, for, for charitable, for, as a charitable purpose.

[00:17:38.97] spk_1:
10 years ago, it was really not even in the discussion outside 10 years

[00:18:16.12] spk_0:
ago. 10 years from now, 10 years from now. I think we’re, I think we’re in, I think the next 10 to 15 years are gonna be considerable political upheaval, cultural upheaval. There’s, there’s, I don’t know, maybe, maybe because, because I’m living in it. So I’m, I’m experiencing it as more volatile. Uh And I don’t mean that pejoratively more, more revolutionary than the transfer of wealth and uh power and prestige from other, other generations to two hours. I don’t, maybe because I’m, I’m the one surrendering the power. Maybe I see it as more, more of, more of a cultural shift than, than the past. Maybe the past has been significant as well.

[00:19:41.84] spk_1:
Yeah. You know, and, and it’s interesting. So, you know, if you were to look up articles on engaging millennials and Gen Z, you know, they’ll mention like different perspectives, but they’ll also mention something like they’ve got a greater passion for social justice and things of that nature and, you know, I, I agree to some extent that that is true. I think we can see that. But then when I think back, you know, to the sort of the older boomers and, you know, the hippies in the 60s, well, maybe everybody when they were younger it was just a little bit more into, you know, the environment and social justice and racial justice. And as you age, you know, again, taking a little bit of a cynical viewpoint and certainly not to, to sort of over generalize, but as a big broad group, you know, you become a little bit less, a little bit more resistant to radical changes. Um, you know, especially if you’re in, in a comfortable situation, you’re privileged enough not to have to worry about it in your own life. The changes that you’re pushing for, maybe we’re not as radical as when you were in your twenties. Um, um, and I think you see that throughout the world, some major major social movements led by sort of college aged kids or young adults. Um, and they’re the ones that are putting it all on the line.

[00:20:28.60] spk_0:
Your exact point has been driven home to me lately because I’ve been watching a lot of Woodstock videos on youtube and I’m thinking, you know, when, when they’re, when they’re showing the audience, you know, first of all, it’s fantastic because I’m watching Jimi Hendrix and The Grateful Dead and, but you know, when they, when they’re panning into the audience I’m thinking, are these folks, the folks who were sitting there in the, in the muck, you know, they’re now in their seventies and eighties, there was Woodstock was August of 1969. So, if you were 2025 or so, you know, your, your, into your seventies and, and if you were a little older, your, into your eighties, uh, talk about your perspective shifting from, from, from when you were in your twenties and thirties.

[00:21:16.96] spk_1:
Yeah. And you know, we’re the same people but, you know, life, life changes and our perspectives change. And even though we identify with some of the perspectives that younger people bring, we, they’re still different, you know, as we sort of admitted at the start of it. And so just so many changes um that they have a different feel for or that they place with different importance in terms of climate change is maybe a classic example of climate change may not do as much to an 80 year old in terms of their personal life. Um But to a 20 year old, climate change may completely impact their adulthood and, you know, whether they are below the water where they live or. Um so, you know, obviously they’re gonna, they’re gonna have a greater incentive to ask for more radical change. And, you know, well,

[00:22:00.24] spk_0:
hopefully these, these folks, the, the older boomers and the world war two generation. I mean, hopefully they’re thinking of their ancestors uh coming. Um, no ancestors are in your, your past. They’re thinking of their, their heirs and, and Children and grandchildren. I mean, at least the ones I talked to I think are considering those, you know, considering the future.

[00:22:05.39] spk_1:
I think. I’m sorry, go ahead. No,

[00:22:07.32] spk_0:
finish your point. Then I want to, I want to drill down a little more, a little more detail, but go ahead, please make your point.

[00:22:12.46] spk_1:
Sure. I was thinking that it’s been sort of a customary thought amongst older generations to want things better for your kids that your kids would have a better life than, than you. But I think right now we’re kind of in the generation, the kids generations that are coming up like the Gen Z’s where that probably is not true, at least economically, um

[00:22:52.46] spk_0:
at least economically. Yeah. Yeah, you’re right. We’re not. No, I agree. Alright. So you started to talk about different forms of philanthropy that uh I don’t know, call them Ems and Zs for millennials and Gen Z I know and your, your blog post, you call them younger people. Um I’ll call them Ems and Z’s but different forms of philanthropy, like donor advised funds, llcs were right there. They’re engaging a lot differently than direct gifts to 501 C three non profits.

[00:25:59.70] spk_1:
Yeah, I mean, which places nonprofits, charitable nonprofits to 51 C, three organizations in a place of competition for dollars. Um So it’s something again that nonprofits need to understand. Well, what is the value proposition they offer? Because I’m really start advocate of nonprofits being something very, very special and very different from a social enterprise, that’s a for profit. And so social enterprise actually was a co opted term. I think social enterprises used to refer to nonprofits like goodwill that we’re engaged in sort of earned income revenues. But now it’s sort of been co opted by the for profit sector of for profits that do social good or social enterprises when that’s sort of a primary reason for their, their operation and their, their existence. So, you know, these models are changing and millennials. Hmcs are saying, you know, we’re a little bit more sector agnostic in terms of doing social good, we could put it into a private foundation, but we probably don’t want to, we might use it to ask because it’s temporary and we don’t have to throw everything into it. What about an L L C like Mark Zuckerberg and Priscilla Chan, like the Chan Zuckerberg initiative, the Emerson Collective, which is Steven Jobs, um widows, uh you know, charitable vehicle or philanthropic vehicle. So those are llcs and you know, you can go into a whole show about that. Go fund me is sort of an alternative to giving the charities a lot of people, especially in the millennial and Gen Z H think giving directly to a beneficiary is the way to go bypass charity. Um C Four’s we saw the Patagonia founder Yvon Chouinard decide I’m going to give leave much my wealth to A C four and I’ll do it. Now. There’s planning reasons to do that with gift and estate tax deductions being much more valuable to someone like him than an income tax deduction when you’re like a tech entrepreneur and you’re not taking much of an income, but you have enormous amounts of wealth and stock that have not been um liquidated yet. So you’re sitting on tons of money, but you don’t have much of an income tax benefit from giving a donation. Um This volunteer work and giving data data is now, you know, a huge asset and a very valuable one that we’re understanding and personally we’re giving up our own data to a lot of sort of I accept um you know, websites that all of a sudden get to use our data and I know new laws are coming into that, but volunteering your data can also be an impor the thing that we have to think about. And so philanthropy and how we think of giving is changing rapidly. And there was a big change in the law just a few years ago in the Tax Cuts and Jobs Act that left itemized deduct Ear’s um that can take get a tax benefit from charitable contribution. It moved from something like 34 For 35 down to like, less than 13%. Yeah. So there’s just tremendous changes that can happen very, very quickly. And charities need to understand that. And again, younger perspectives, maybe on top of some of this news that older generations may not be following this closely. At least some of them.

[00:26:32.71] spk_0:
And you’re right to characterize these absolutely as competitors to our traditional five oh one c three nonprofits. And, and so you want to know what you want to know what your competition is doing, what these different forms are, are, are there, are there ways that you can leverage some of them? You know, maybe it is a subsidiary or some kind of an affiliate relationship. But you know, the knowledge is among the, the EMS and disease.

[00:27:15.98] spk_1:
Yeah, I agree, tony there. These are not only competitors, they often can be collaborators and allies. Um But you do need to understand kind of the relationships, the multiple relationships that you’re going to have with these different types of entities and how that will impact who your supporters are, who your donors are as your donor base or is your subscriber base or is your membership base as they start to age? Are you engaging more younger people? So, for sustainability over the future, even if that was like, our ultimate goal is to make sure that we have an organization in the future, you’ve got to engage the younger people that are gonna be running this show, um, in a few short years

[00:28:39.70] spk_0:
now, some folks may say, well, I can just, if I want to learn about these things, I’ll just engage a baby boomer attorney and he or she will explain or they will explain the, we’ll explain this all to us and then we’ll, but, but you’re not, you know, that’s be, that’s, that’s not what I agree with, but I could see a cynical view, well, just hire an older attorney. They understand llcs versus B corpse. And, well, you know, you know, the older advisers may very well understand the, the intricacies of, you know, creating one, but the creative side of how you can integrate it into your work if you can, you know, that, that takes someone who’s got a different perspective. And I think that’s, I agree with you. I mean, that’s the younger perspective, you know, how to creatively integrate, not just the nuts and bolts of how to LLC versus, you know, engaging a crowdfunding platform, you know, etcetera.

[00:29:55.11] spk_1:
Yeah. And I think when we talk about negotiating deals with other parties, you know, have, you know, if we’re not speaking the same language and customs and don’t have that same type of comfort and talking with the younger generation, um, you know, something can get lost and on their side if they don’t have that comfort, talking with an older generation, if it just doesn’t mesh quite as well as when they’re talking with, appear in their age group or within sort of a generational group that can affect the negotiation. And, you know, whether the deal gets done or whether they go with a competitor or whether they, you know, ask for more things because they trust you less. So just, you know, getting more people involved and if you are going to engage millennials and gen Z, I really want to make the point that it isn’t about just adding a few people in certain positions. Um It is really uh an understanding and an investment um that you need to make. It’s something where you have to empower people, not just sort of tokenize them or trivialize their importance, you really have got to give them in positions of responsibility. Um And you’ve got to open up your own culture to sort of embrace the additional sort of cultures and perspectives they can bring. So it really can’t be just like, okay, we’ll add like a senior manager, we’ll add a board member that’s, you know, 32 that, that’ll solve our problems.

[00:32:09.65] spk_0:
All the, well, all the caveats that you and I talked about when we’ve talked about uh diversity, equity inclusion, avoiding tokenism, you know, giving real authority, you know, levers of power, not, not just a higher here or, or a board member there. It’s time for Tony’s take 2:23 NTC. Big. Big thanks to Heller consulting. They’re sponsoring non profit radio at the conference, the nonprofit technology conference hosted by N 10, we will be together in booth 4 24. Hello, consulting, non profit radio Me, all three of us sharing a booth for 24. I will be capturing lots of interviews from the smart speakers at N T C and you should think about it to think about going, you can go hybrid. You heard Amy and me talk about it last week. It really is a very, very good conference. I mean, you can go virtually, virtually. Um It’s a very good conference, smart speakers. It’s fun. It’s just, it’s a very worthwhile conference to go to you. You will learn. Uh And of course, we know that this is not only for technologists but I’m repeating from last week. So all the info is at N 10.org. Thank you again. Heller consulting for sponsoring non profit radio at the nonprofit technology conference. Thanks so much. That is Tony’s take two. We’ve got Boo Koo but loads more time for okay. Boomer move over with Gene Takagi. I’m taking pleasure in saying I’m sweeping myself aside. Move over. Let’s talk some about the employment, employment changes, you know, the sensibilities that, that the, the M S and disease bring.

[00:33:59.34] spk_1:
Yeah. And I think that’s, that’s really hitting us right now because I think no matter what sector we’re in, we realize that employment has changed as a result of the COVID pandemic. Um We’re finding out what, where do workers want to work, how do they want to work? Um What is the most importance to them? And it’s not just sort of the data that we here, um you know, um from, from each other, but there are actual studies and I’ll just point to one, the Deloitte 2022 Y Z Global study. Um And you know, that that’s the study by the, you know, the big accounting firm and they found out what we probably already know, but cost of living is of tremendous importance um to, to these younger generations, work life, balance, learning organizations and what the organization, what they’re sort of, not only their viewpoint but how they operate and its social impact and its environmental impact and it’s sort of investment in diversity, equity inclusion. Those are things that matter to those younger generations in terms of, in their choice of work in terms of how long they might stay at a particular company. Um And, you know, those are things again and nonprofits are competing now, younger people are also moving from job to job faster than some older generations are used to. Whereas, you know, if, if we go older than us to a lot of people just worked one job their whole life. Um And that is certainly not true anymore. Um And it’s even less true now for the younger generations. So if we’re competing constantly for employees, what do we know? And understand what they want and need and consider important

[00:34:58.67] spk_0:
and what they perceive about us as a place to work. There’s, you know, there’s, there’s glass door and, and, and those, those types of sites but, you know, the, the research is so much easier to do and even when they’re, when, when someone is talking to you about potentially working for you, they’re, they’re taking a lot more clues, you know, than just how much vacation time do I get? You know, what and what’s the, what’s the medical insurance like, you know, uh time off flexible work locations. Um culture, you know, that’s, and culture is a very, you know, that’s a very amorphous thing, but folks are sussing it out as they’re interviewing you and they’re talking to you and, you know, if they’re only meeting people who are 60 and over as they’re interviewing that, that, no, that in itself says a lot about the culture at the institution.

[00:36:09.15] spk_1:
Yeah. And I’ll just sort of add even younger generation controlled companies um that, you know, and I’ll just do some of the big tech companies that are laying off like huge amounts of people right now. That’s a cultural thing that people will remember. Um So if you’re quick to lay off and you’re still like providing very good returns for your shareholders, um that may be something employees are going to sort of take into account in terms of whether they would go back to you know, the same company or whether they would tell their friends to work in that company and they’re much more savvy about our company’s greenwashing or sort of social good washing and saying, you know, talking the right talk but not really walking, you know, that walk. So, um, I think again, nonprofits really need to know what their competitive edge might be. Um, in terms of attracting workers and keeping workers because they’re dedicated to social good. But also what, you know, the, the issues might be if they’re not sort of um promoting the same type of values in their culture and not just sort of were a great organization for the environment, but we’re terrible to our employees. Like, you’ve got to really make sure your values mash,

[00:36:27.22] spk_0:
where else would you like to go routine? What would

[00:37:36.70] spk_1:
um you know, I was thinking just a few other quick points, you know, management and governance I think are also changing and that sort of goes with how employees, you know, want to be managed, want board of directors to sort of govern organizations, you know, our laws and the old and older structures are very hierarchical. Um You know, the board of directors sits at the top of the organization, they’re ultimately in control of all management and direction of the organization’s affairs. They delegated down to a CEO and executive director and executive director that is responsible for all the employees and there’s all these hierarchies of, you know, who gets to be responsible for. Um, and I think younger generations are much more into distributed leadership. Um, and it’s possible um to set up some systems within the law, the law is not completely sort of inflexible about this, but you’ve got to set it up in the right way. And so there is a balance of what some of the older people can tell you about the restrictions that are involved. But where the younger people could say these are the things that we really need. We, we don’t want just sort of one person dictating everything about the organization or a border that doesn’t know our day to day business coming and making huge changes that affects all of our work, you know, work lives. We need to have a voice in this and this is these are ways that we want you to consider it. So again, that’s

[00:38:00.26] spk_0:
what does that look like jean some a model of distributed leadership.

[00:38:42.81] spk_1:
So distributed leadership, maybe delegation from, let’s say, from the board down to the CEO and the CEO down to groups of employees and where the C E O S O is going, saying you’re responsible for this, you have the ultimate say on this. I’m not going to veto you as long as it’s, you know, within what are accepted framework is you get the ultimate say in this. If the executive director is questioning it, you know, it’s not the best business choice. They’re not going to overrule if that’s the basis of it, if it’s unlawful or something, because the director figures that out then of course they would have the power to overrule it. But, um, it’s not going to just be one person’s business judgment is going to be groups and that can work well. And that can also work terribly in a not great way as well. But younger folks are more attuned to that type of, you know, leadership model. We have to think about how it might work and how to fine tune it in a way that is acceptable and works well for an organization and, you know, and its board of directors as well to be comfortable with that,

[00:39:10.93] spk_0:
that could even be something on a rotating basis.

[00:39:59.58] spk_1:
Yeah, it can, it can be. But, you know, it actually, you know, one of the sort of big pros about this is, it gives collective thought to something that’s important where a lot of people get to put input that are intimately involved with the, that decision boards are sometimes somewhat removed because again, they’re not in the day to day, but this group of employees might actively day to day, be heavily involved with that particular issue and to give them decision making authority may feel them, you know, I’m going to use an old term, gives them ownership over the organization, they feel like they’re empowered and the organization is part of them and they are part of the organization. And that feeling is something I think that people desire. Um uh And again, management styles, governance styles are changing or, and the desire for more collaborative and distributed leadership is really a big force that I see coming in the next 10-20 years.

[00:40:43.03] spk_0:
How about fundraising, fundraising, sustainability? You know, you started to touch on both of those um our, our donor base and I’m the guy who’s, I’m the evangelist for Planned Giving. But we have to also acknowledge, I mean, look, the baby boomers are not all dead, you and I are living testament to that. So there is still valuing plan to giving fundraising. But our older folks, donors are being replaced by younger

[00:41:20.95] spk_1:
donors. Yeah. And I actually think so, you know, some charities are focused on plan giving with older donors, but millennials are kind of, they’re in their forties now, this is a prime time to have conversations with millennials who are, you know, you know, been privileged enough to have some wealth to think about in terms of giving the charity. And they have all this competition, as we mentioned, they could, you know, give it to go fund me or whatever form that you could try to develop that relationship now with them. And if you can, if you can develop and use the same tools that you engaged older folks and use some of those tools and bring in some of your younger folks that you previously engaged to be working for the organization as well so that they can have these discussions with donors for their peers and age. And I think that is very valuable so that, you know, I’d

[00:43:03.81] spk_0:
like to just put a point on it so that folks who know me and have heard me speak, you know, don’t think that I’m a hypocrite. Uh you know, in all the training I do, I’m talking about launching plan to giving and in launching planned giving. I think your, your time is best spent with folks who are 55-60 and over because they are the most likely to include you in their long term plan. I’m typically talking about wills. Um And they’re most likely that, uh they’re the most likely folks that will keep your gift in their will versus someone in their 30s and 40s who is going to live for another 50 years or so. That’s, you know, that’s a long, that’s a long time to be in someone’s will. So in launching, I, I, I think that the time is best spent talking to folks who are again, roughly 60 and over. But in, in out years of a program planned giving program, I can certainly see value in talking to folks in their thirties, forties. Um, the and, and doing that with, with peers. It’s, I, you know, it’s just, it’s as you’re suggesting there’s just uh there’s just a, a shared experience when, you know, a couple of 30 year olds are talking to each other versus me as a 61 year old consultant or even frontline fundraiser, talking to someone half my age about putting the organization in your will.

[00:44:13.19] spk_1:
Yeah. And I agree with your point, tony when you have limited resources and you’re starting or initiating a planned giving program that age set that you, you gave makes the most sense for you. Um But it is, it is another point just to stay, think about engaging younger people. Um And on both sides, on the staffing side and volunteer side as well as on your donor side. Um And you know, think about groups that you can develop long relationships with. So when you want to finally, you know, if, if you’re constantly engaged with them for the next 30 or 40 years, you, you really feel that gift is going to be fixed, but yes, they could change their minds at any time. So it sort of demands that you make sure that you strengthen that relationship, you’re after year versus not giving them any touches at all. And in the way they like so that be using Gamification, social media, like other ways that they want to be engaged, you’ll have to find not the way that you feel as easiest or cheapest to engage with your, you have to find what do they want? How do they want to be engaged.

[00:44:58.65] spk_0:
And this goes back to traditional lessons of fundraising that we want to be relational, not transactional. So you need to be relational with this upcoming uh cohort of generations, the ems and disease. Um because they are your future, your future major donors. If they’re not, now, they’re your future plan giving donors, they’re your future volunteers in retirement. I mean, you, you want to be this and this goes to the sustainability as well. You know, you want your mission to survive, you need to have a pipeline of donors that are not all 65

[00:46:13.65] spk_1:
and over. Yeah, and I’ll kind of relate fundraising to technology as well because, you know, our technology will dictate in some ways how we decide to fundraise. Like now we’ve got, you know, um we went from letter paper and pen sort of solicitations and in person contacts to okay emails and now emails are sort of we’re getting to a post email phase of like text messaging or, you know, and other forms now of communication. And how will that impact fundraising, crowd funding and other sort of platform type. Uh fundraising is now sort of encountering illegal uh barriers or restrictions or limitations. California being one of the first ones with laws that came into effect this year and regulations that will come into effect next year and that’s usually a harbinger of things to come in other states as well. So the laws are going to change, the types of fundraising vehicles are going to change non profits will be really wise to engage some millennials and Gen Z to understand where these things may go and how these laws may be influenced in terms of advocacy and, and, and making sure that, you know, one bad actor is not creating a whole bunch of restrictions that are going to impact like a lot of other charities that should never have been bothered by, by this

[00:47:52.06] spk_0:
artificial intelligence, understanding what it is, what its uses are, what the boundaries are. We’ve, we’ve seen some institutions make big mistakes. Um There was, there was a college that reacted to the shooting at Michigan State University with a, with a, with a chat GPT email and then, and, and it was disclosed because they didn’t even think to take out the disclaimer that said created by chat GPT, you know, and, and uh what I can’t remember what college that was that it was not Michigan State. They were, it was a college reacting to the Michigan State shooting. Uh and, and doing it very badly, I think it was, I think it was Vanderbilt University, one of the, one of the colleges at Vanderbilt University. Um and it was even a D E I officer who sent the email. So, you know, not even thinking about, you know, inclusive language on our own, but relying on artificial intelligence. So, you know, the boundaries of artificial intelligence, the creative uses of it. Um, you know, concerns about deep fake ai, you know, that stuff is, that stuff is all relevant and it’s, it’s coming, it means here, it’s here. Now. It’s not coming. It’s here. And if you want to capitalize on it appropriately, I think it, it pays to have folks who understand it best and they’re probably not 50 or 60 years old.

[00:48:50.08] spk_1:
Yeah. And I agree with you 100%. And again, wrapping this back around to charitable Itty, um, fake news. Um, is it charitable to distribute fake news? Is that just a viewpoint, is what we considered fake news 50 years ago? Something that actually is something that we think is generally acceptable now. Um, and isn’t charity supposed to be an incubator for these new ideas and, uh, changes? So it’s tricky. But again, we want to have multiple perspectives on this, not just sort of one generation’s perspective on this or just older generations perspective on this. We need to have the younger generation’s perspective because ultimately they’re going to be the ones that control that law

[00:49:09.09] spk_0:
that feels like a pretty good place to leave things. Uh, is there anything else? But I’ll give you, give you a last chance. Anything we haven’t talked about that, that you want to, we, we have time if, if there’s something else you want to engage on,

[00:49:49.72] spk_1:
um, maybe just my last thought is, um, for all the generations to respect, kind of what, what we all have to offer. And um this is not meant to be a criticism of older generations. Um uh It’s really meant to say let’s be more engaged. Um multigenerational organizations for sustainability, for understanding for perspectives and just to do uh our jobs uh in a way that’s uh aligned with our values and is as effective and efficient as possible.

[00:49:59.39] spk_0:
Gene Takagi, our legal contributor, managing editor of the wildly popular nonprofit law blog. You’ll find that at nonprofit law blog dot com. His firm is at neo law group dot com and Jean is at G Tak G T A K jean. Thank you so much for your wisdom.

[00:50:21.94] spk_1:
Always a pleasure. Tony Thank you.

[00:51:05.80] spk_0:
Next week, Matt Scott returns with his new book, The High Growth non profit If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by Donor box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others donor box dot org. Our creative producer is Claire Meyerhoff shows social media is by Susan Chavez, Mark Silverman is our web guy and this music is by Scott Stein. Thank you for that affirmation. Scotty B with me next week for nonprofit radio Big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for February 13, 2023: Inflection Points As Your Nonprofit Grows

 

Brooke Richie Babbach: Inflection Points As Your Nonprofit Grows

There’s a nonprofit life cycle with recognizable stages. At each point, you need to align your goals, plans and actions with the stage you’re in. Brooke Richie Babbage, CEO at Bending Arc, puts it all together.

 

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View Full Transcript

Transcript for 627_tony_martignetti_nonprofit_radio_20230213.mp3
[00:01:37.59] spk_0:
And welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast and oh I’m glad you’re with me, I’d be hit with Pyrex AEA if you made me hot with the idea that you missed this week’s show. Inflection points as your nonprofit grows, there’s a nonprofit lifecycle with recognizable stages. At each point you need to align your goals, plans and actions with the stage, you’re in Brooke richie Babbage Ceo at bending Arc puts it all together, Tony State to nonprofit Radio 50, it’s my pleasure to welcome for her first appearance on non profit radio Brooke Richie Babbage. She is an organizational design and social impact strategy advisor and coach. She hosts the nonprofit mastermind podcast and is the founder and ceo of bending arc through which she supports mission driven leaders across the country in launching and scaling high impact nonprofits over 23 years. She’s been a lawyer, leader and social entrepreneur at social change organizations throughout the US. She and her work are at Brooke richie Babbage dot com Brooke Welcome to nonprofit radio

[00:01:45.26] spk_1:
high tony I’m really excited to be here.

[00:01:48.07] spk_0:
It’s a pleasure to have you. Thank you. Thank you for being excited.

[00:01:51.16] spk_1:
Yeah,

[00:01:52.90] spk_0:
you’re in, you’re coming to us from Brooklyn new york, is that right

[00:01:57.43] spk_1:
Brooklyn Brooklyn new york. It’s where I Live and work with my family

[00:02:00.37] spk_0:
yeah Alright there’s some Tv show I used to uh watch we’re going back like seventies eighties uh oh no wait no no. Earlier than that it’s from the honeymooners, which was the fifties. But

[00:02:12.78] spk_1:
I actually loved that

[00:02:14.58] spk_0:
show. You love the honeymooners? I

[00:02:17.09] spk_1:
did,

[00:02:31.52] spk_0:
I wasn’t watching here in the fifties, not quite that old, but there’s a, there’s a line Ed Norton says Brooklyn U. S. A garden spot of America or no. He says Brooklyn new york garden spot of America coming to you from. He’s somebody asked him where he lives or something and I think he says Brooklyn new york garden spot of America. So alright, you’re in the garden spot. Cool. Uh let’s, I wanna, I wanna get through something, just flush out something in your, the introduction that I read. What does an organizational design and social impact strategy advisor and coach? Do

[00:04:52.56] spk_1:
I love that you asked that question. Thank you. So most simply put I help nonprofit leaders figure out the best way to design their organizations. I think that when we talk about growing a nonprofit or leading a nonprofit, you know, doing nonprofit work, it tends to be really high level and we think, you know, leadership and management and fundraising and all of those are obviously really important. But really what makes the leadership and growth of a nonprofit most effective is when you think about the details of the design, Right? And I love that word, the intentional choices you make about who you hire for, which roles, which programs you offer in which communities, how often you meet with your board, what you do at board meetings? Those are all design decisions you’re sort of constructing or building something as you go. And I think it’s really fun right in the same way that I’m not an artist at all. So for any artist listening, this may not actually be the right sort of analogy, but I think of it like building, you know, a work of art, you sort of take different pieces of inspiration and you construct something from the ground up. I think designing an organization is very similar and I’ve also found that particularly for smaller nonprofits where the executive director or E. D. Like has their fingers on everything notching down and saying to them actually, you don’t have to think these big lofty thoughts about, you know, board growth or board development. Actually that’s just the everyday choices you make about picking up the phone to call your board chair or you know, having breakfast with a board meeting. Those are design choices and it can make them feel a little more in control of what their organization is becoming. So that’s what I do. I help leaders do that.

[00:05:24.57] spk_0:
And and so the organization is gonna develop over time, which goes right into the life cycle we’re gonna talk about. So unlike a sculpture. I mean the sculpture has to be done at some point otherwise. Well, I mean a true artist might say it’s never done, but that artist is gonna be starving for her lifetime because they’re never gonna sell anything because their art is never finished. So, so unlike a piece of art, it can be changed over time

[00:05:30.86] spk_1:
and should be

[00:05:37.11] spk_0:
intentionally designed actions, processes staff overtime.

[00:06:10.96] spk_1:
That’s right. And I think the key is, and the reason that I include organizational design and not just strategy and growth is that it can be easy, particularly as organizations are growing quickly and I work with organizations under $2 million 500,000 to their first million. And that’s a really fascinating time as you know, you and I have talked a little bit about in our first call, but it organizational leaders can look around and feel like their organization is happening to them or around them. Right. How did I wind up with this board? How did I wind up with this particular culture And so reminding them that they actually can make choices. They and their team, they and their board, other stakeholders can make intentional choices, gives them some power back and can feel empowering at a time of organizational growth that can really feel disempowering in a lot of ways.

[00:07:16.85] spk_0:
And you and I are gonna flush out what we talked about in our, in our preparation call today. So I don’t want listeners to feel like there’s something Brooke is holding back on nonprofit radio listeners. Absolutely, there’s nothing, there’s nothing that she and I talked about previously that we’re not gonna talk about today, We’re gonna in fact we’re gonna go into quite a bit more detail. So let’s do that. Um, do we have these recognizable benchmarks in the, in the life cycle? Uh, and I think it just makes sense to go through the six of them. Could you just preview them, you know, high level. So folks know what’s coming and then we’ll then we’ll take a step back and look at look at each one a little more in more detail. But if you just overview.

[00:07:26.72] spk_1:
Absolutely, yeah. So should I start maybe by just saying what I mean by nonprofit life cycles? Like why that’s a framework that’s helpful and then talk about the

[00:07:36.14] spk_0:
Yeah, yeah,

[00:08:30.65] spk_1:
yeah. So basically, you know, as you were saying, organizations continue to grow, they continue to redesign and redesign themselves. And so I talked about, I did not make this concept up when I talk about non profit life cycles. It’s a concept that folks discuss. It’s really about the process by which organizations grow or depending on the organization decline through particular changes in their structure, systems and processes. So it’s a series of phases, recognizable phases along development and I really like I like framework. So I’m a big, I’m a Virgo total framework person. Um, so this is really helpful for my brain to say, okay, in the same way that you think about a child or person developing, We go through these phases. Right? And so you asked what the six R. And the six that I’m focusing on are the growth phase is there also? So for stagnation and decline phases that we won’t talk about today.

[00:08:35.49] spk_0:
Yeah

[00:08:36.77] spk_1:
we don’t want to talk about

[00:08:37.38] spk_0:
this but

[00:09:55.71] spk_1:
so the six growth phases are similar to write the growth of a person or I use the growth of people as a way to help people remember them. So the first is birth and launch. The second is infancy right after birth and lunch. The next is childhood. The next one is teenage hood or early growth phase and then young adulthood or late growth phase. And in a lot of the literature organizations talk about sort of a growth stage organization or a growing organization and I actually think that early and late growth stage organizations are different and I’m sure we’ll talk about why. So I separate them out into two different stages of development and then you have maturity or the zone of maximization which is you know when organizations find their groove. And one thing that I’ll say is this isn’t necessarily properly linear. So it’s not necessarily that an organization is always and always going to be in this, we found our groove. Everything’s clicking zone of maximization. They may fluctuate. There may be aspects of their organization like their staffing or their board or their fundraising or their program design that is more or less developed. So these aren’t you know, you’re not sort of trying to get to like a sculpture, trying to get to and stay in one of the phases, you really just want to be aware of where you are. So you ask the right questions.

[00:10:07.20] spk_0:
Okay, So you, so you might be maturing in some respects

[00:10:11.50] spk_1:
and not in

[00:10:16.44] spk_0:
Others. one aspect of resource development, fundraising is in childhood, but you know, like staffing and programmatic,

[00:10:23.90] spk_1:
your

[00:10:37.18] spk_0:
board is clicking so it’s in early growth or teenage puberty, you know, I was hoping, I thought you might call teenage hood puberty, but you didn’t want to do puberty. I

[00:10:37.57] spk_1:
don’t want to wade into that.

[00:10:38.77] spk_0:
No. Yeah,

[00:10:41.85] spk_1:
nobody feels good about

[00:10:43.42] spk_0:
that word. That’s what’s happening. That’s right.

[00:10:48.62] spk_1:
At least some people look back on teenage hood and are like, well there are certain parts of teenage hood that were exciting, you

[00:10:53.75] spk_0:
know, it

[00:10:56.23] spk_1:
sucks for everybody.

[00:11:07.86] spk_0:
Exactly. Alright, so, so birth and launch now, let me, let me uh either you, I don’t see that you put like timeframes like, so it’s not time bound,

[00:11:10.61] spk_1:
I

[00:11:10.95] spk_0:
mean, I guess

[00:11:14.10] spk_1:
is

[00:11:14.60] spk_0:
birth and launch for like five years, which to me seems like an awfully long time to be in a birth phase, but your time bounding them, it’s based on where the organization is not

[00:11:26.34] spk_1:
how many years

[00:11:27.56] spk_0:
and months have elapsed.

[00:11:58.60] spk_1:
Absolutely. It’s not time bound and it’s not based on budget is the other thing that I’ll say, um, and I think that’s a really good point that you’re making because if you time bind it, then organizations start saying, okay, we’ve been around for a year and now it’s time to move past launch and we should be in infancy when in fact, I’ve worked with lots of organizations that have the characteristics of an organization in launch phase. Right? They don’t quite move out of that for years. And if they don’t recognize that, then it’s actually something that keeps them stuck. So it’s not time bound. And it’s not about how much money you have.

[00:12:07.74] spk_0:
All right. So let’s talk about the first one in birth. Birth launch. What do we look like? What like what should our goals be? What should you have in mind at this at this stage? Absolutely.

[00:12:51.67] spk_1:
So the first one is birth and launch. And it’s actually the simplest one. It’s the one that people sort of recognize the most. The key characteristic here is that you’ve identified a problem and you’re and you’re developing a solution. So usually these are founders. These are people that have no team, you know, maybe volunteers helping them tends to be sort of solitary work. And the the goal here is to clearly define the problem and your solution right to move out of this phase. What you want to do is make sure that you have a clear enough picture of what your theory of change is, right? You what you’re gonna do in response to this problem. That is how you move out of the launch phase. Okay.

[00:13:13.63] spk_0:
What’s your, your theory of change is what,

[00:13:17.79] spk_1:
So it’s basically the

[00:13:20.14] spk_0:
relationship. Yeah, absolutely.

[00:13:24.40] spk_1:
Know how you’re gonna change the world. So when I say theory of

[00:13:27.50] spk_0:
change, we

[00:13:28.86] spk_1:
talked about the changes like we have a mission and we have strategies. Why do we choose the strategies to address this mission?

[00:13:37.05] spk_0:
Yeah. Um, and so so funding, what, what is that? You know, I’m, yeah, I mean a lot of listeners have been through this stage.

[00:13:48.39] spk_1:
They

[00:13:54.03] spk_0:
might still some are still in, I’m guessing most are have advanced but respective irrespective of where they’re, where listeners are standing. What is what is funding look like here.

[00:14:26.26] spk_1:
So typically and obviously everything we talked about here, there are no right or wrong. There’s not nothing that’s gonna be true for everybody. But typically funding at this phase is almost entirely the founder and or people in the founders networks like my organization was just my friends. When I started my organization, I basically, you know, I was a poverty lawyer and I decided I was going to start this organization and most of my friends from law school had gone into law firms. And so I threw a big party and I basically said, you guys make more money than I do. Here’s the mission. Here’s a vision, here’s what I’m trying to do. Let’s do it together. Um, and that was, that was how I started, you know, and my parents, so between between those people. Yeah, so that’s usually the funding at this at this stage.

[00:14:48.73] spk_0:
Um, anything else about birth launch,

[00:14:51.50] spk_1:
you know,

[00:14:53.04] spk_0:
I

[00:15:51.24] spk_1:
guess the one thing I would say about again moving out of birth launch and just back for a second, one of the most, one of the ways to use this whole framework is to try to recognize which phase you’re in, so that you ask the right questions, right? So that you are focused on doing the right thing at the right time. So it can be really exciting to say, you know, oh, this is my stage of development, right? I’m in a birth stage, great. We recognize it. But the way the framework becomes helpful is then to say, okay, therefore what’s the strategic objective of this phase, what does it look like? What do we need to focus on to move to the next phase in a healthy way? So for the startup phase, what it looks like to move to this next phase with the goal of this phase of moving through the next phase is clarity. Have you clearly defined your problem, Have you clearly defined what you are going to do in response to that problem? And once that’s clear, then you start to see organizations move into the more formal start up phase and or infant phase and I’ll also say a lot of organizations never, you know, we talked about sort of time boxing this, There are a lot of organizations that don’t actually move out of the launch phase.

[00:16:14.32] spk_0:
They, so they, what, what keeps them there, They don’t have a sophisticated view of the, of the problem and they’re gonna, they’re gonna

[00:16:36.63] spk_1:
usually one of three things happens. They can’t get that clarity either around the problem or their solution. It’s sort of stays fuzzy and they just can’t launch, they won’t, if you do have that clarity, you’re never going to get funding that isn’t just your friends and family, You’re not going to build a network of support. They can’t move beyond that face because they don’t have the clarity to sort of rally support. A second thing that happens is, and this happened a lot during covid you have people seeing real problems that had always existed. But there was this explosion in new

[00:17:01.99] spk_0:
early

[00:17:38.03] spk_1:
stage or launching nonprofits and mutual aid groups also. And what can sometimes happen, which I think is fantastic is organizations look and say, oh, we don’t actually need to be a separate nonprofit, right? There is a problem that we’re working towards. We do have an idea for the solution, but we don’t need to build a whole institution here. We’re gonna partner, we’re gonna become a program of another organization. We’re gonna collaborate or form a network. And so that’s another thing that happens. And then third. And I and fairly certain that there are people listening for whom this resonates growing an organization or launching organization can be really hard. It’s a lot of work. And so you just have some people who decide they don’t want to do that, right? That’s they will, they will work to fight the problem that they’ve recognized in some other way as a board member, you know, joining the staff of another nonprofit. So those are the folks that don’t move beyond launch.

[00:17:59.37] spk_0:
Yeah. So you could go from launch to decline.

[00:18:05.50] spk_1:
Exactly, yeah.

[00:18:07.33] spk_0:
Or

[00:18:08.34] spk_1:
failure to launch, just never sort of really launch Absolutely.

[00:18:12.70] spk_0:
Um, you mentioned, you know, long standing problems that were brought to the, to the consciousness through the pandemic. I’m guessing you’re talking about racial disparities, income disparities, the wealth gap,

[00:18:27.29] spk_1:
health disparities in

[00:18:28.86] spk_0:
health education.

[00:18:31.52] spk_1:
These are schisms that have always been there. And so I hesitate to say, oh, people started to see problems, they’ve always been there, but I think they were laid bare in a very unique way.

[00:18:42.76] spk_0:
Yeah. There are certain groups that suffer worse in, in any and then then lots of others. And every time there’s a crisis it’s brought to our consciousness to the consciousness of people who aren’t paying a lot of attention.

[00:18:56.53] spk_1:
I was gonna say two more to the consciousness.

[00:19:03.37] spk_0:
Yeah, yeah. More right now, you mentioned something, this is um, I would take us down a little bit of a side road, but I always, I always come back. I’m usually able to, you mentioned mutual aid groups. I’ve just been reading about those. I did not know that they exist. They that they exist and that they really came uh, they really bounded in popularity and

[00:19:23.53] spk_1:
uh, around

[00:19:43.68] spk_0:
the pandemic where, you know, it was this form of giving and uniting and people helping others that I think, you know, statistics don’t capture in terms of giving, you know, giving numbers, whatever giving us a does, you know, I’m always skeptical of them anyway. But even more so down talk about these, these local grassroots organizations. Then there was a data base of hundreds of them that was mutual

[00:19:48.40] spk_1:
aid here in new york. Mutual aid N.Y.C. was just amazing.

[00:19:51.30] spk_0:
Yeah. Say, say a little more about what sprung up these mutual aid. I’m just, I’m just reading about it this week and now you just said it, I would like to make sure listeners know that these exist.

[00:21:01.18] spk_1:
Yeah, absolutely. So mutually groups loosely defined are sort of networks of people and groups that come together and organize to provide aid to provide support to people into communities where they see the need. And one of the distinctions between, say, a mutual aid group and a non profit is non profits are incorporated right there corporations, they file taxes and all of the things mutual aid groups are not, they are unincorporated, collaborative collectives of self organizing people. And so they, one of the things that I personally found really exciting and intriguing that emerged more so during covid around these mutual aid groups is that there’s always been this sort of idea if you want to do mission based work if you want to support your community, start a nonprofit or join a nonprofit. Right? So we had this sort of for profit government and nonprofit distinction

[00:21:04.18] spk_0:
arms

[00:21:05.28] spk_1:
or pillars or, you

[00:21:06.36] spk_0:
know,

[00:21:59.67] spk_1:
but the reality is that those are sort of false distinctions, Right? And there’s a lot of sort of history. I used to teach the history of nonprofit um, law. So I won’t bore folks with that, but the distinctions aren’t actually necessary. And what I loved about the rise of mutual aid support and and action networks of people, unincorporated networks and collaborations is that people basically said, no, we don’t have to get caught up in the institution building piece. We just want to do the work. We and so we’re going to find other ways. And what’s interesting even now at the tail end of Covid is that you’re starting to see even more of a redefinition of how social impact work is done. Different forms of nonprofits, hybrid nonprofits, mutual aid groups That are finding ways to get funded even though they aren’t 501 C3. So there’s been this really beautiful expansion of social impact work and I, my entree into it was through coming to understand mutual aid groups and mutual aid works here in New York.

[00:22:24.02] spk_0:
I don’t know where I was. I regret that I didn’t know. I mean maybe listeners know and I just, I’m just completely in the dark. I was about this during the pandemic. I mean I would have, I would have given them voice. I would have had, there’s a there’s a woman who compiled a national database or the state by state of the mutual aid groups that you’re talking about the new york new york Association of Mutual aid Societies. I wish I had known about them during the pandemic. I don’t know where the hell I was.

[00:23:32.52] spk_1:
I think a lot of it was the first thing I did. You know, I work with these nonprofits leaders through my programs and everything. And when Covid hit I just started getting emails and phone calls and texts from people in my network. What are we doing? Like how do we address these problems? And I started hosting these weekly strategy and action calls, These national calls on zoom where people executive director to just show up and talk to each other. Um and I was just listening to what was coming up in these calls. And so every week, sometimes multiple times a week there were dozens of executive directors, sometimes the same groups, sometimes not just showing up and saying, here’s what we’re seeing. You know, and a lot of these organizations were partnering with mutual aid groups. So that was how I came to understand the role they played in the ecosystem was just being on these calls every week listening to people and they kept coming up and then I sort of you know did a spiral deep dive research. You know

[00:23:46.13] spk_0:
Now it sounds like they were they sprung up, they were agile, they know the needs of the local community.

[00:23:53.15] spk_1:
However

[00:23:53.84] spk_0:
they’re defining community whether it’s state or county or even just town. You know, they know the needs, they know the levers of power

[00:24:01.96] spk_1:
in

[00:24:05.16] spk_0:
the community however that they defined, you know they can they can I mean within a week they could be serving people

[00:24:10.80] spk_1:
for

[00:24:11.08] spk_0:
their to submit their 10 23 and exactly the I. R. S. With board and you know eight months later, you know we’re halfway through the pandemic. You know within. Yeah it’s very exciting. Thank you thank you for flushing that out. And I don’t

[00:24:25.52] spk_1:
know I

[00:24:28.73] spk_0:
regret that. I didn’t know more. Well

[00:24:29.46] spk_1:
now you do

[00:24:30.74] spk_0:
pandemic. Yeah

[00:24:32.06] spk_1:
and they’re not gone. So actually

[00:24:36.72] spk_0:
you know that’s that’s right, you’re right. They’re not gone. We should be doing a show on mutual aid groups. That

[00:24:41.62] spk_1:
would be awesome.

[00:25:09.52] spk_0:
Yes. Alright, alright. It’s coming infancy. Let’s move on. We have uh at this stage we’re gonna be we’re gonna be 100 years old and we’re gonna be two hours into the show and the show is gonna die. But the show is going to die before the before we reach mature maximization. I no, no, it’s my fault because I digress. But let’s move to infancy. What do we look like here? What are we talking? What are capital look like? What are our goals?

[00:27:30.90] spk_1:
Yeah. So this phase is usually still mostly the founder and organizations that shift into the start up phase have some kind of legal status at this point. So they may be a 501C3. There are a lot of the corpse, right hybrids. But they have a structure that houses the work. And so this initial distinction between the founder and the work of the founder and the institution that needs to be built. It starts in the start up phase and I think that’s really important to highlight because as organizations grow and develop that distinction between the founder or the leader and the institution becomes more important. And so it really starts here, right? Funding isn’t for just the salary of the founder, the funding is, there’s overhead there maybe rent, right, there may be other team members, there maybe stipends for program participants etcetera. So the goal of and I always distinguish their sort of five considerations in each stage, like what’s the goal of this phase of development, What do we need to focus on? How are we designed? And then you you mentioned capital. Right, where’s the money coming from? What does funding look like, what our strategic objectives and what does our team look like? These are sort of the five dimensions of questions or considerations to ask yourself at each phase. And so for this phase, the goal is really proof of concept, right? How can we take this theory of change these strategies or the programs or the activities, the work that we’re doing and demonstrate to people other than our closest connections that there’s a there there, Right, that these strategies are actually going to help move us in the direction of the mission. That’s what I call proof of concept. And so there’s, you mentioned being agile and nimble, there’s a lot of program design experimentation. The design tends to be very organic and responsive. You have maybe a small team of people sort of out in their community or in the world doing work and iterating very quickly. So it’s, it’s a phase that’s marked by a lot of energy. Things are changing very quickly. Also really limited funding. So startup funding can be really tough. I happened to start my organization in new york where I actually think accessing startup funding was a little easier than some other communities. A lot of the organizations in my accelerator program are not in new york and the start up phase can be hard to get funded because most funders look for proof of concept, they want to see that, you know, what you’re doing is actually working. So the goal of this phase is really proof of concept in large part so you can get funding and stakeholders etcetera.

[00:27:58.00] spk_0:
I’m seeing big leadership challenges.

[00:28:00.43] spk_1:
Uh we’re only

[00:28:01.68] spk_0:
we’re only in the second

[00:28:02.43] spk_1:
stage, you

[00:28:13.00] spk_0:
know proof of concept, big changes, hiring staff rent, you know there’s as we progress there’s enormous challenges to leadership. Is

[00:28:16.13] spk_1:
one

[00:28:27.59] spk_0:
person. Do you see that much? I mean is one person capable of taking an organization as as ceo founder remaining ceo through maturity is that I

[00:28:56.18] spk_1:
have to tell you, we could do a whole other podcast conversation on that question there. Do I personally think one person should do it all? No I don’t. And this is coming from somebody who started and founded multiple organizations, all of which had one E. D. Or one Ceo. And that was me. I think that this institution building piece is massive and I think that the idea of one person holding the responsibility for the hiring, the strategic vision, the resource development, the co governance with the word it’s a lot. And the biggest challenge that the leaders that I work with have is the sense of overwhelm the sense of constantly juggling so many balls. It’s it’s a

[00:29:16.13] spk_0:
lot.

[00:30:04.07] spk_1:
Yeah and I think you’re right to highlight it starts here right once there is an institution, right? Once there’s this formal legal structure there is there’s an organism that must be supported and built and you know held by someone, there’s a really interesting movement towards different models of leadership of shared leadership that was not Common when I was coming up, you know, 20 some odd years ago you had an executive director and they were at the top and they were in charge and I think there’s been a really great conversations happening more and more and I think more funding for and support for models of shared leadership. Co leadership. One of the organizations that I worked with had this really interesting for person leadership team. So there was no one executive director, they each sort of had their sphere of influence and they made to sit. Now there’s management and leadership challenges inherent in that also. But people are really experimenting with this. How do we hold this work?

[00:32:30.71] spk_0:
It’s time for Tony’s take two Non profit Radio 50, That is the coupon code that will get you 50% off planned. Giving accelerator. The course starts early March, we will be done together by Memorial Day, so it’s a three month course, You’ll spend an hour a week with me and your peers in the zoom meetings and they are meetings not webinars so everybody can talk to everybody else and you can interrupt me without having to put a question in the chat. It doesn’t work like that, just speak up and everybody helps each other. That the pure support is incredible. Um, it’s all about launching plan to giving at your nonprofit, that’s what we’re working on together. Making planned giving for you easy, accessible and affordable for small and midsize nonprofits. If this at all sounds interesting to you. You can check out the accelerator at planned giving accelerator dot com. You’ll see that the general public is getting 40% off the full tuition. You use non profit radio 50. No spaces maybe that’s obvious. I don’t know. No for a coupon it’s probably not obvious. non profit radio 50 with no spaces will get you 50% off the full tuition through february good through this month. So there you go. You’re entitled, it’s all at planned giving accelerator dot com. That is Tony’s take two. We’ve got boo koo but loads more time for inflection points as your nonprofit grows with Brooke richie Babbage. Let’s advance the childhood.

[00:34:58.48] spk_1:
So childhood is where just like a child? This is where the organization begins to walk and talk on its own. So there’s more meaning wholly separate from the founder or it should. Right. So this is an indication, have you moved into the child? Have you moved out of the startup phase? There’s more stability organizations are still figuring out what it means to be an institution and to separate the work from the founder, but this is where you might start to actually see a small staff. Right. That not just volunteers. Often there are some combination of independent contractors, maybe some part time people one, maybe two full time people. A lot of times. This is where the founder will start to pay themselves. It’s really interesting to me how many founders make it all the way through and you’re not? Yeah, you’re nodding all the way through the start phase and choose to divert funding to other things. But right around now you start to actually have salary lines, you know, in your budget, you’re also gonna have more regular fundraising. So the childhood phase often marks the beginning of meaningful external fundraising, meaning it can support salaries, there’s some separate program funding. And because your fundraising is, your resources are going up, your expenses are also going up. So you have more robust programming, you’re investing more in institution, you’ll start to see overhead, etcetera. And transitioning out of this phase, when we talked about sort of, what’s the strategic question to ask? To move beyond transitioning out of this phase really requires a focus or emphasis on intentionality. So, the hallmark of the childhood phase is, you know, you have this small child who can stand on their own two ft. They’re like, you know, wobbling a little bit, but they’re standing there, small team, a little bit of fundraising. The pieces are there. And so to transition to this next phase, you have to start to say which of these pieces? And this is the organ organizational design piece, which of these pillars that we started to, you know, our anchors, we started to put down are working which ones are the right ones do we have the right team? What should our work look like over the next year? This is when you’ll start to see organizations actually have a long term strategic plan, a three or five year plan as opposed to just sort of each year we’re doing this, you’ll have a strategic fundraising plan that’s not just throwing spaghetti against the wall. It’s oh, but wait, do we want to have one event or two campaigns? Right. They start to be more intentional about leaning into what’s working?

[00:35:11.80] spk_0:
How about the board? Where where’s the board at? In in childhood? To me that sounds, that sounds like the toddler toddler phase you said beginning to walk in childhood. So where,

[00:35:22.61] spk_1:
where

[00:35:30.65] spk_0:
where’s the board at? Maybe I’m, maybe I shouldn’t call the toddler state. I’m not trying to rename your, I mean, I’ll

[00:35:32.96] spk_1:
tell you, we, my youngest son just turned five and we still call him the baby. So you know, it’s all, you know, it’s all words, but

[00:35:40.43] spk_0:
it’s

[00:35:41.12] spk_1:
all relative.

[00:35:42.25] spk_0:
Yeah.

[00:36:06.97] spk_1:
So your board is still, it’s not a true what we call governance board. This is still gonna be a hands on working board. And most often what you see in this phase is most of the sort of authority and decision making will still actually sit with the executive director. You still have executive directors running or co running board meetings, rallying board members as troops. Even though boards are moving out of the start up phase, which is highly hands on. You’re still going to have a board that most often looks to the executive director for direction and doesn’t necessarily see themselves as holding any sort of co governance authority or autonomy.

[00:36:26.24] spk_0:
All right, there might be more hands on still in fall in small ways like the board will take on this event or something like that

[00:36:35.47] spk_1:
will

[00:36:35.91] spk_0:
help with the mailing. You know, it’s, it’s be more ministerial uh functional than than strategic and

[00:36:44.61] spk_1:
at strategic and forward looking. Absolutely,

[00:36:47.52] spk_0:
that’s

[00:37:01.04] spk_1:
right. And I think one of the ways that that often shows up is, you know, a startup board often are like staff, right? They do all of the things in a childhood board, they’re not staff anymore, but they’re still more responsive than they are proactive. They will show up when called as opposed to saying, hey, as board members, we will proactively take on this role, this responsibility that tends to come later.

[00:37:17.38] spk_0:
Now we’re moving into the puberty, puberty phase,

[00:37:21.49] spk_1:
you are going to insist on calling a puberty,

[00:37:24.24] spk_0:
I’m not insisting teenage hood, teenage hood, its early

[00:37:27.78] spk_1:
growth,

[00:37:29.02] spk_0:
the hormones are raging,

[00:37:30.93] spk_1:
Yeah,

[00:37:32.23] spk_0:
what’s happening to us now? Yeah,

[00:38:09.49] spk_1:
so the growth stage organizations are often lumped together, right? We talked about sort of growing organizations, but like I said, I think they’re actually two phases and when you actually pay attention to those five sort of questions that I talked about, you know, what are the goals, what is fundraising look like, et cetera. You start to see early growth phase teenagers where the organization is stable and walking. There’s some intentionality and they’re really focused on scale, right? You mentioned hormones, they are sort of full steam ahead. You know, I was just joking with my husband about being a teenager and learning to drive and getting my first car and I just, I would drive a half a block to the store, right? There’s just like this energy, there’s constant forward movement,

[00:38:22.22] spk_0:
which has changed a lot by the way.

[00:38:24.67] spk_1:
Oh yeah, I’m

[00:38:25.91] spk_0:
hearing about teenage kids who don’t really don’t care about their driver’s license anymore.

[00:38:29.26] spk_1:
Oh no, I was, that was like the biggest,

[00:38:35.59] spk_0:
no, no for me too, I couldn’t wait to get my, my learner’s permit driver’s license, but today’s today’s teenagers. It’s not, it’s not that big a deal and I’m not talking about urban, I’m talking about stories from friends, I don’t have Children. So I don’t, I don’t know from this is the guy with no kids pontificating about Children, so take it for what it’s worth, which is probably nothing. But what I hear from my friends who do have Children is the driver’s license, like the permitting and licensing, it’s not that big a deal anymore

[00:39:02.42] spk_1:
fascinating. I can’t can’t tap into that because that was such a big deal for me and all of my friends

[00:39:10.33] spk_0:
are not there yet,

[00:39:11.27] spk_1:
not even close, I have an eight year old and a five year old

[00:39:14.22] spk_0:
and the new york

[00:39:15.05] spk_1:
kids so that there’s also just a different relationship to driving I think in new york

[00:39:21.14] spk_0:
city like new york. Yeah, I

[00:39:22.23] spk_1:
was a midwestern kid. So everybody, you know

[00:39:24.77] spk_0:
suburban suburban Jersey, I mean that was that was the freedom, that was

[00:39:30.00] spk_1:
the

[00:39:50.18] spk_0:
first time I could go out without a chaperone or something or the first time I was allowed to babysit, you know it was huge. It was huge. I couldn’t wait right on the birthday independence. Alright, I don’t think it’s that way and from what I hear it’s not that way anymore. Alright anyway, I’m sorry. Aggressed into the driving but your, let’s take it, let’s take it from the traditional way that you are starting your, you got your learner’s permit,

[00:41:36.43] spk_1:
that’s right. And so you’re like really excited to move forward. So the early growth phase is just growth, its scale and it’s a real fraught time. So this is often and I know I said there is no sort of budget assigned but a lot of the organizations that I work with like I said are you know late six figures and are in this, we want to grow, there is a need in our community, there is a need around our issue and we aren’t meeting it fast enough, we want to hire more people, we need to grow our board, we need to do more and this intentionality that they built during the childhood phase, the systems that they started to build their like we want to stress test them, right? So we are adding more programs. We are adding more people to our programs. We are growing, there’s more robust fundraising. So we’re bringing in more money and this juggling act can get really chaotic during this early growth phase because the addition of new team members, you know, one of the biggest conversations that I have with folks is they’ll come into my accelerator program. They’re saying I have the money to grow, right? So we raised this money to expand in this way. Who do I hire to do? What? I’ve never had to think about a staffing structure. I’ve never had to think about salaries in any way that was equitable. I just sort of paid people what we had and now I actually have to have some kind of you know, policy around it. I’ve never, my board has never had to review an audit and now they do, right. So this phase is marked by tremendous growth and increase, increased impact, increased staff and an attempt. You talked about leadership challenges an attempt by

[00:41:46.57] spk_0:
Leaders and bring this organization further or you’re not the right one.

[00:42:53.27] spk_1:
That’s right. And so one of the really important strategic growth focuses here, right to nail this phase and be ready for the next one is really actually around leadership, right? If in childhood it was around systems and stability intentionality here, it’s very often that the executive director has to begin to change their style of leadership, their definition of leadership and their own skill level, whereas before being an effective leader and again I’m generalizing here, but in the childhood phase it’s we’re hands on, I meet with my team all the time, we have a small but mighty group, we make our decisions together, sort of all hands on deck. That’s a really different leadership style and set of skills than more differentiated staff where maybe you have a leadership team and people that report to them, not directly to you, where you have board members that are now starting to join that are calling you and saying, hey

[00:43:01.72] spk_0:
what’s

[00:43:08.96] spk_1:
happening with the audit, what’s happening with the strategic plan where you start to have these other this other way that you need to show up as a leader and that is often a big challenge. That we talked about. This inflection point, that’s one of these, you know, I have a training that is what got you here, won’t get you there. This early growth phase is where I came up. Like why I say that

[00:43:32.05] spk_0:
what what what got you here won’t get you there. It sounds like the passion is not gonna be sufficient anymore,

[00:43:36.74] spk_1:
nope, not at all.

[00:43:37.75] spk_0:
Passion might have gotten you through childhood, but it’s not going to get you through teenage hood and into young adulthood.

[00:44:55.31] spk_1:
That’s right, it’s not going to get you into young adulthood and I like that we were talking about driving because this idea of, you know, you could crash, but you could go so quickly and not actually master, not master build your skills around things like you know, paying attention to financials, this is a big one that comes up during this phase, that up until now the nature of funding was sufficient that you know, I have E. D. S that are just like I look at our bank account once or twice a week and I have a good sense of our money, so that’s not actually financial management and that’s okay if you have $200,000 and one staff person and it’s all programming, but once you have different, funders multiple salary, lines some overhead. maybe some restricted funds, you actually have to pay attention to your financial infrastructure. Just as an example, that’s a different skill set, that’s a different allocation of your time in the week and making that shift, if you don’t, just like a teenager can run themselves into the ground, the organization can run itself into the ground. And so you definitely see organizations at this phase, not, not make it out of the early growth phase, they just get stuck in this sort of overwhelming chaos.

[00:45:04.05] spk_0:
It’s perfect, let’s move on.

[00:46:17.70] spk_1:
Yeah, so if they write, if they make it through the early growth phase, into the late growth phase, what’s happened is they have gotten comfortable with scale the organization. So the key characteristics here the organization is growing. It has figured out how to calibrate staffing or capacity with funding the right the right size to their programs. They feel like they’re growing in a way that that can be held and sustained. And now the question for late growth stages, how do we make sure that this growth that we’re experiencing is still anchored in our values and mission. So sometimes in order to grow, you have organizations that take on funding and they look up and they’re like, huh? So we have all this funding for this program that looks great. I can’t remember why we started that program. Right. Or we have 13 programs and everything feel scattered and I don’t really know that they’re all rooted and like why we started to do this to begin with. And so the goal here is learn to stay stable amidst growth. Right? How do we make sure that we’re anchored in our

[00:46:21.22] spk_0:
growth in

[00:46:39.54] spk_1:
the mission and the values? Absolutely, Absolutely. And so for the executive director, the leader, the strategic focus here is to fully transition into this mature organization. Right, full adulthood. How do I work on the organization? Not just in the organization? How do I get out of the weeds? How do I actually delegate to and rely on a leadership team or whatever the structure is, How do I rely on the systems we’ve set up so that my role is bringing in new resources, forming new partnerships. It’s visioning, its generative, it’s strategic.

[00:47:04.68] spk_0:
What does the board look like here in growth?

[00:48:04.78] spk_1:
So ideally at this point, the board functions more as thought partners, ambassadors and cheerleaders, they are being leveraged as resources out in the world. Right? So if you contrast this with the start up phase or the or the childhood phase where the board was still looking really inward, right hands on working board, what you start to see here in a healthy growing mature governance board or governance body, there are a lot of organizations now that are moving away from a traditional governance board and they have a governance team or a governance body. But the group of people that play that role is they are ambassadors, they are taking what they’re getting from inside the organization, the mission, the work, the passion and understanding of what the organization does and they’re going out into the world as cheerleaders as strategic advisors and bringing resources back into the organization. So there’s a shift to facing outwards and ideally you have board members that are proactive in that facing outwards, you know, they’re leveraging their resources, their networks etcetera. So you start to see that shift right around here

[00:48:15.58] spk_0:
explain the distinction you made between a governing board and a governance

[00:48:19.94] spk_1:
body.

[00:48:21.47] spk_0:
It’s not really

[00:49:43.42] spk_1:
Yeah, it’s not a hard distinction. It’s their similarly to some of the conversations that folks are having around leadership, shared leadership, different models of co leadership. I’m seeing a lot of similar conversations around non traditional governance and so whereas in a traditional structure, you have, you know, these organizations and it has a board of governance board, board of directors, there are a lot of organizations that are rethinking what that body is called and how it works and what its relationship is to the organization. So one example is an organization that I’m working with now is thinking about, they’ve had a traditional board for about 11 years and they are thinking of actually separating fundraising and resource generation from community accountability and active governance. So reviewing the financials, making sure the audits, okay, there’s some core governance responsibilities that the board has, but one of the concerns they felt they were seeing or they have is that they’re bored. Their traditional board felt really separate from the community that they serve and are working in. So there was this like hierarchy that had been created and so they’re playing around with a governance team, which is going to be a larger, less structured, so no officers, no committees, no standing committees,

[00:49:50.69] spk_0:
group,

[00:50:02.86] spk_1:
collective of people who play different roles. Primary among which is creating a feedback loop of accountability to the community that the organization serves. So they’re just, they’re not calling it a board. I am very early in my learning about this, but I do think they’re really, really cool conversations, there’s an organization change elemental that on their blog they actually underwent a complete overhaul of their governance board. They now have a governance team and they mapped the process on their blog. It’s a really great read, I highly recommend it.

[00:50:27.61] spk_0:
And what’s that organization again, it’s

[00:50:30.06] spk_1:
called? Change, elemental change,

[00:50:32.40] spk_0:
elemental

[00:50:36.48] spk_1:
Yeah, so that’s, that’s like growth phase, maturity,

[00:50:40.32] spk_0:
maturity

[00:53:04.53] spk_1:
is a stable organization, It has good systems, it has good bones, its mission aligned. Right? So this routing in the values and mission is solid and it’s having a good impact. I think the best way to think about this sort of mature zone of maximization is we’ve hit our stride, we have the right people in the right roles, we have the right systems, people understand their jobs, our boards functioning obviously right, the nuts and bolts are gonna be messier but largely speaking when you look around and the right pieces are working the right way. You’ve hit the zone of maximization and you made a point earlier that there may be aspects of your organization that hit maturity while others don’t, you may look and say our board is nailing it, they are thought partners, they are active, they are engaged, they are ambassadors, we, this is really great but the team, the staff, I’m still, I feel like we don’t have, you know role clarity, we’re not really nailing it there, that’s okay. Right, so there’s a sort of maturity in one area and perhaps teenage hood or still growth phase in another. And being able to recognize that means that as a leader as a team, you can pinpoint where to focus your not sort of looking globally and saying, oh our organization still needs to go, No, actually it’s the team that you want to focus on or it’s the fundraising that you need to focus on. So that’s this phase, it’s um, it’s really stable. And what’s exciting about this phase is that the goal becomes deepening of impact, that the institution is solid. And so now you’re thinking, how do we do better? Right. How do we meet the needs of more or in a deeper way. This is when you start to see organizational leaders think about things like thought leadership, right? Which is like jargon a way of saying how do we build, take this point of view or expertise that we have as an organization doing good work and help other people see this point of view, understand like how do we leverage our expertise for the benefit of other people who care about this work? So that’s essentially thought leadership, you’ll see executive directors more external to the organization, out building partnerships etcetera. And so they can do that at this phase because the institution is stable because they have a team holding top as, as a friend of mine calls it, right, doing solid, strategic and vision work, they have the systems etcetera. So they can be out in the world especially bringing more people in to an institution that is really good and

[00:53:19.42] spk_0:
also sharing with

[00:53:20.87] spk_1:
with exactly

[00:53:21.91] spk_0:
the world with their learnings have been

[00:53:29.51] spk_1:
what we’re learning. Exactly. It’s a really exciting, exciting time. Yeah, yeah, so that’s that’s sort of that final stage stage.

[00:53:44.30] spk_0:
So now your work becomes a lot clearer I think because you you can work with organizations and leadership to, you know, not necessarily like pinpoint your at this stage, your board is over here and your funding is up there, but leaders that want to advance or feel stuck,

[00:53:57.40] spk_1:
you

[00:53:57.66] spk_0:
know, you can you can help them look strategically introspectively.

[00:54:02.08] spk_1:
Yes,

[00:54:03.01] spk_0:
where where the institution is and where it wants to be and

[00:54:07.92] spk_1:
absolutely

[00:54:09.01] spk_0:
bridge that

[00:56:33.86] spk_1:
gap. Absolutely. I think one of the words that I hear most frequently from organizational leaders. So I work with leaders of two programs, one focuses on launching, launching an early and and birth and childhood and the other, most of my work is with the early and late growth stage organizations. So organizations that are trying intentionally to scale and usually from six figures to early seven figures and the word overwhelm comes up in every conversation. It’s just overwhelming. There’s, I don’t know how to prioritize, I don’t know what to do. First of all of the things that I have to do. And so most of what I do is as a thought partner and also not emotionally connected. So it’s easier for me to see the chessboard is help them figure out the right thing to focus on at the right time. Right? What is your stage of development? What should your goal be? And what is the, the strategic objective that you want to to achieve so that you’re ready to move on to the next phase? And I always say to people, it doesn’t make sense to be focusing on the strategic objectives of being a teenage organization if you are a child, right? Or you know, or if you’re an infant like that, that it’s gonna frustrate you, it’s going to be overwhelming if you have a hands on board made up entirely or almost entirely of your friends and family and you are trying to get them to be a proactive, highly skilled governance board that leap skips a bunch of phases. And so a lot of the challenges that the leaders that I work with are navigating is that they look around at other organizations again at their budget size or maybe that organization is also seven years old and they try to reverse engineer or sort of pace themselves against these other organizations. And when we start to work together, one of the things that happens most commonly at the beginning is they realize, oh, we’re not there yet, Right? So I, I shouldn’t be trying to raise $1 million dollars from individual donors yet. I don’t have any major donors there’s some phases that you’re missing. And so that clarity can sometimes help bring on some calm, right? You don’t have to worry about the million dollar major donor yet. You’re not there. How about we build your major donor base? How about we clarify who your donors are and develop a system for getting in front of them and then that will move you to the next phase, in the next phase, etcetera. So that’s most of what I, that’s the organizational design that I help with.

[00:57:03.31] spk_0:
Your work reminds me of something that a friend of mine who’s a consultant often says his Lawrence Lawrence Bignone, I wish he pronounced his name, but he doesn’t pronounces it tony that we should, we should all sort of personally and professionally be aspiring to a better set of problems.

[00:57:25.24] spk_1:
Oh, I love that.

[00:57:26.68] spk_0:
Yeah, yeah. So you know, we’re always gonna have headaches and problems, but they become, they become more sophisticated, more refined,

[00:57:36.10] spk_1:
right? He

[00:57:45.08] spk_0:
says, you know, a better set of problems to solve. I like that too. Uh, seems to capture the, these, these different stages.

[00:57:46.86] spk_1:
Absolutely,

[00:57:48.71] spk_0:
yeah.

[00:57:50.57] spk_1:
And I think we don’t beat ourselves up as leaders. If, you know, if we define being a successful leader as solving all the problems, we’re not having any problems. Well then that job’s gonna suck because

[00:58:05.82] spk_0:
it’s never, but

[00:58:06.55] spk_1:
instead I really like this, right? If if the goal is what’s the next best set of problems that I’m aiming for, um, it gives us honestly permission to fail forward, which I think is really important.

[00:58:22.19] spk_0:
All right Brooke, I, I feel like uh,

[00:58:24.61] spk_1:
I feel like we covered it all. This was great.

[00:58:29.54] spk_0:
Well, okay. Um, yeah, now you know, not to be frustrated with where you

[00:58:32.12] spk_1:
are,

[00:58:33.42] spk_0:
but to be introspective about where, where the problems are and what it takes to get you.

[01:00:13.76] spk_1:
Absolutely. I um, I posted on linkedin last week that if I had a tag line, it would be growth with intention and I think that both in life and definitely as a nonprofit leader, this idea that growth can be fraught. It is fraught. There are always challenges their growth edges. There’s relearning, there’s unlearning, there’s a lot that goes into growth itself and I think a lot of the overwhelmed the burnout, the fear, the insecurity and uncertainty, all of the things that nonprofit leaders all experience. And I’ve been there. So I know those can be reduced if we just lean into intentionality. Right? If we, if we say, hey, what’s happening, what do we like that we’re doing? What don’t we like that we’re doing? What questions should we be asking, right? That that intentionality can help us drown out the noise, right? The things we don’t actually need to be focusing on the things that we, we don’t need to be comparing ourselves to. So I think that that can be really helpful and that’s I think why I like doing organizational design and strategy work because I find that that comes fairly easily to me the sort of seeing the, the order, the through line and when I’m able to help other leaders gain some of that clarity, there’s there’s really a calm right? There’s a there’s like a deep breath that people are able to take and I remember some of the toughest days as an executive director and having people help me with that so that I could take a deep breath was really transformative. So that’s what I try to do for folks

[01:00:29.74] spk_0:
growth with intentionality.

[01:00:31.37] spk_1:
Yeah

[01:00:32.28] spk_0:
Brooke richie Babbage, you’ll find Brooke and her work at Brooke richie Babbage dot com Brooke thank you so much. Really insightful, valuable thank you.

[01:00:43.03] spk_1:
This was a great conversation, thank you for having me, tony

[01:01:29.46] spk_0:
my pleasure, I’m glad you loved it next week. Leadership development with two folks from the bridge span group seems to parallel very, very well with what Brooke and I just talked about leadership development. If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. Our creative producer is Claire Meyerhoff shows social media is by Susan Chavez Mark Silverman is our web guy and this music is by scott stein of Brooklyn, Thank you for that information Scotty B with me next week for nonprofit radio big nonprofit ideas for the other 95%,, Go out and be great.