Happy New Year! I’ve got 4 simple essentials for you to get started with Planned Giving fundraising in the new year. Plus a reveal about my next video for our new decade.
It’s a mistake to focus on your donors’ legacies in your Planned Giving fundraising promotions.
There’s a risk as you talk to seniors about planned gift fundraising. Steer clear to avoid problems for your nonprofit.
My thinking about mom’s death has evolved. Also, shots of my neighborhood, post-Florence.
Video: You Will Join This Club
Pay attention to your boomer donors. Promote planned gifts to them. You can’t assume estate gifts will come from your loyal lifetime donors. You need to ask for them.