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Nonprofit Radio for July 21, 2025: Your Intergenerational People Pipeline

 

Aria Ma: Your Intergenerational People Pipeline

Aria Ma wants you to create a culture that welcomes and empowers team members across the generations. She shares her wisdom on knowledge transfer; pathways for growth, regardless of seniority; using tech to build your talent pipeline; mentorship; fun cross-generational training; inclusive professional development; and more. Aria is founder of LUNEAERA. (This is part of our coverage of the 2025 Nonprofit Technology Conference.)

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And welcome to Tony Martignetti Nonprofit Radio, big nonprofit ideas for the other 95%. I’m your aptly named host and the podfather of your favorite hebdominal podcast. We are 1 week away from show number 750. The big anniversary is next week. I’m glad you’re with us. I’d be stricken with heteromatropia if I saw that you missed this week’s show. Here’s our associate producer Kate to introduce it. Hey Tony, our 25 NTC coverage continues with. Your intergenerational people pipeline. Aema wants you to create a culture that welcomes and empowers team members across the generations. She shares her wisdom on knowledge transfer, pathways for growth regardless of seniority, using tech to build your talent pipeline, mentorship, fun cross-generational training, inclusive professional development, and more. Arya is founder of Lunara. On Tony’s take 2. The mostly bad budget bill. Here is your intergenerational people pipeline. Hello and welcome to Tony Martignetti nonprofit radio coverage of 25 NTC, the 2025 nonprofit Technology Conference. We are together in community at the Baltimore Convention Center. Our coverage is sponsored by Heller Consulting software and technology for nonprofits. With me now is Aia Ma. Aria is founder and principal consultant at Lunara, and, uh, welcome. Thank you. It was really nice to be here, Tony. Pleasure. I’m glad to have you with us and your topic is design and intergenerational pipeline for sustainable long-term growth. Uh, we have plenty of time together, but just give me uh like a high level view of of the topic. Sure, so I am a Gen Z and I do people fundraising consulting for nonprofits and one of the biggest things, challenges that we’re seeing right now with more than 4 generations in the workforce is lack of communication, miscommunication within workforces because there are different value systems that are um being held by different people from different generations. And this is impacting productivity and progress in a lot of these nonprofits objectives, so I go over value systems, frameworks and tools that people can use in their organizations to help bring everyone onto the same page no matter their generation and no matter the value system. Awesome, perfect, perfect overview. Uh, well, you and I are representing two of the generations. I’m sure it’s, I’m sure it’s very difficult for you to guess which I might be a part of you have no idea that I’m the baby. Boomer, uh, but young, young, young baby boomer, yes, 1962. So young baby boomer, I almost qualify millennial, but, uh, not, not quite, not quite. No, no, you’re being kind. Thank you very much. No, I, I own it. I’m a baby boomer, but a young baby boomer. I don’t know if I mentioned that, young, young. So we’re representing half the, half the generations in the workforce right now. All right, so we’re seeing, uh, let’s start with. Um, I kind of consider this a threshold like the purpose. What, what different generations come to work for different purposes, I think. What, what do you see across, uh, do you see that first of all, just like why, why, why we work, what we want to get out of work across different differing across generations, share your thinking there I think. Big thing right now is coming into the workforce and the financial plane that we’re on right now why Gen Z are working and how hard it is to find a job, especially in the nonprofit sector and I think as we’re going into work there are different value systems from different generations about how hard you should be working, how long you should be working and the responsibilities um that you should be holding uh. is very big on work life balance um and still being productive and there are, you know, the technology barriers and differences on like how specific tasks should be done, whereas the older generations, um, you know, pulling up by the bootstraps, uh, working really hard past the 9 to 5 doing what you have to do to climb that ladder, so they are very different ideas on what people should be doing and how much energy. They should be putting into the work that they are um doing for example Gen Zs they see their work as solely their work and then once you know 5 o’clock hits, they’re doing something else they’re turning the computer off whereas for other generations that might be a different um idea right now. Can you, can you break it down into that’s Gen Z Gen X. You’re welcome to represent baby boomers. I’ll tell you if it resonates with me or not you get that? Yeah, so for millennials, it’s kind of the same thing, but also right now by 2030, about 75% of the workforce will be mainly millennials, so right now. We’re seeing a lot more of this communication problem impact them by 2030, 75% will be millennials. Wow, OK, that’s only a few, well, several years away, but not that many. OK, OK. And what’s really hard is For those who are on the cusp of Gen Z as millennials, we call them llennials, and they, they are the ones that still value that work life balance but are struggling to find a job that will that will keep them. Stable financially that will give them financial stability. They’re looking to buy houses they’re looking to advance their careers, but they can’t find that right now in the job market with how competitive it is and how hard it is and how inflation is increasing but wages are not increasing. And then how about uh strict millennials what’s what’s millennials, I would say kind of the same. Work life balance um sentiments but they are also looking to climb the ladder uh maybe a little bit differently than Gen Z’s they’re looking for more mentorship of millennials right now they’re we’re not seeing a lot of midcareer stage people in the workforce. We’re seeing a lot of older folks and a lot of younger folks, but in the nonprofit world there’s this gap that’s missing of mid career people who um are looking to do more professional development, go to conferences, uh, that can. nonprofit. Mils frustration with baby boomers, right? Isn’t there, you know, OK, move over. OK, boomer, you know, you’ve had your time you fucked it up. You know, it’s now it’s for uh it’s the next generation. What’s rough is that a lot of baby boomers slash like Gen Z Gen Xers are having a hard time letting go. They have very um traditional traditional ideas of how their program should be run. Or how the company should be run and you know Gen Z’s millennials they want to you know use all this new technology they want to improve you know systems they want to uh use notion and like do a synchronous zoom meetings and um whereas you know the older folks have this idea of more meetings it’s fine if meetings go over a little bit they value like in person so there’s this communication value difference um and how work should be done and so. Baby boomers are reluctant to pass that torch on because those value systems are different, how work should be done right now. Am I, am I misspeaking? Am I, so from the oldest it’s, it’s baby boomer then millennial, no? Oh, I’ve been saying, OK, you’re educating me, yeah, OK, Boomer, you know, you know, you don’t even know what the generations are you’re uh I’m, I’m I’m surprised you even know which one you’re in. At least you identified that correctly, but you didn’t get much further than that. OK, so. So, so it goes baby boomer, uh, Gen X millennial. All right, thank you. Oh, you did say zen too. So that’s like yeah, yeah, yeah, that’s like the people who are on the cusp, like the millennials who don’t want to be called millennials but don’t want to be called zoo. Yeah, yeah, well, zoomers are Gen Z, yeah. There’s a lot of names. There’s a lot of names. Gen Z would not blend with Boomer. OK. All right. Um, all right, so yeah, different purposes for work, different, different expectations too around like hours, boundaries, right? Yes, that, that does resonate with me um in terms of I’m not gonna speak for any other generations because I don’t have co-workers. I’m in my business by myself. All the relationships I have. Our client relationships. So I don’t really, you know, I, I see them as a client relationship. I don’t see them day in and day out, so I’m only gonna speak from my own perspective. Yeah, um, I have, I have fewer boundaries, you know, I, I would say life and work are intertwined inextricably, you know, sometimes I don’t start work till 10:30 because I’ve been to the gym, but other mornings I may start early and and. And I might even still if I start early, I might work till 6:30 or 7 or 7:30 or something and have a late dinner and I might even pick up something afterwards, sit down at my desk for an hour later or or I mean I’m not trying to make it sound like I work 18 hours a day either. There might be a day where I only work like 3 or 4 hours for sure, for sure, and I think also that’s another thing that comes into the differences is the younger generations they value more flexibility. They’re looking at more remote work and the older folks, um. They’re kind of used to being in the office. They like being in the office and they like that, uh, they, they like that structure a little bit more, um, and so we’re seeing differences in how people like to work. So there are, you know, you have companies that say the remote the remote model doesn’t work, the hybrid model works better, but a lot of people are trying to go back to office to really. Keep that company culture cohesive because right now one of the biggest issues in remote teams, you know, whether or not you have an intergenerational people team or not is company culture and that can really affect productivity. Yeah, but also remote work improves productivity don’t we don’t we we have we have research. I’ve had guests citing it, um, the remote work does did make people more productive after the early stages of the very stages of the. For sure, yes, um, I think also people are looking towards finding more community and that can be a little bit harder in remote work cultures because hosting, you know, virtual events, that kind of thing, it doesn’t have the same like pizza as being in person, you know, so I think we’re seeing also more people craving that in-person connection out in in the work in the workplace or out of the workplace for being face to face real life but companies can do it if their intentions for sure. company or hybrid company and and just be intentional about bringing people back together and not just once a year, 34 times a year. A lot of companies um that are remote, they’ll do in-person retreats once a year that do substitute, you know, that in person um need where they are paying for, you know, this weekend where everyone in the company is getting together, um, and getting to know each other face to face and then throughout the rest of the year they feel more comfortable. The psychological safety is. Built to where they’re more comfortable than working online when you’ve met somebody in person you get to know for sure it’s just not the same. It’s not as good as good or valuable as Zoom is, it’s not the same as being in person opening up the conversation, getting to know someone’s background, family, you know, yeah, there’s just no substitute. I’m glad we agree yeah there we go.s coming together. All right, uh, let’s bring us together again, uh, another way. Your, your session description talks about the information transfer, knowledge transfer. Yes, uh, boomers, and boomers have a lot. Uh, Gen X has a fair amount in the workplace decades as well. Uh, what, what are your, what, what are your issues and what you’re thinking, what you’re thinking around? This uh knowledge transfer. Yeah, so in the session I go over a couple of different frameworks. One of the biggest ones is Simon Sinek’s um theory of why so. One really big problem right now in communicating with each other across departments one big question in the group was how can we bridge these teams together marketing and events and fundraising how do we bring them together and there’s a big issue there where they’re kind of siloed they don’t really talk to each other that much they don’t really know what each other is doing because talking about what you’re doing and how you’re doing it is really boring so we have to come back to the why are you doing it? That is like the main thing. Everyone in the organization has in common. Why are you here in this organization, um, helping increase accessibility to housing, increasing accessibility to food? Why are you here? Not, you know, because you want to do it, but like what is your personal story and your background? It always comes back to why because when we all have different values, for example, baby boomers might, uh, think about legacy and Gen Xers might think about impact if we can bring those values together to something. Like lasting change, then that is the why of these two generations that um are had different values but you bring together a shared why and when you bring together a shared why that puts all the other frameworks into place. You look at communication um you looked at uh uh more recognition profiling, um, how can you increase each other’s understanding of each other so that communication is much better so that you are more open to each other having different. Ways of doing things that you’re giving each other the benefit of the doubt. So that’s one of the big things that I’m uh I was talking about in the session yesterday is how can you introduce the why for your employees and have them work together to create a shared mission so then you may you guys might have different ways of doing things, but at least you know you’re on the same page you’re all here for one purpose and once you are on the same page about that, then you’re much more open. To each other’s brilliant. All right, so let’s answer that question because for nonprofit radio listeners who were not in your session, how can you start to build this. So one of the things I talked about is having, you know, a session, a quick session where everyone’s writing, you know, their top five values on like a sticky note and then you put that sticky note, it can be a virtual, um, like board like on iro where it’s a shared canvas or you could do it in person and you find. Find out what uh values people have in common so again like I was saying uh boomers might be uh they might care more about legacy and zoomers might care more about impact so that comes together as lasting change, right? So we find what overlaps, um, and then we figure out OK who is good at doing what is this person better at managing people and this person is better at managing operations or like documents? OK, so then we bring together. One person from each generation that help each other with these different different ways of doing things so that people are first doing what they are good at but they’re also there’s a shared ownership of the project um one big thing right now I think we’re seeing for the knowledge transfer issue is that zoomers want a lot of more more responsibility they want to do more, but boomers are a little bit reluctant to pass that torch, you know, because sometimes the project is their baby. The business is their baby they spent a lot of time building it up and sometimes there’s a little bit of reluctancy to pass that over um and sometimes there’s this reluctancy of changing the status quo but when we give shared ownership for everybody for everyone to do what they’re good at and open that door for different generations to work on a specific project together, then there is that shared why again um again we build that psychological safety where. It’s not a personal thing against how you do things. It’s not like, oh you use a sauna and I prefer, I don’t know, slack canvas, you know, it’s not a personal thing about differences in methodology, but rather we’re looking at how can we best achieve the same shared goal and the shared why that we have. So there are things like. Non-compensation or reward systems, the mirrored mentoring where you non reward systems so um we are we are we? We’re we’re looking at nonprofits that have a lot of volunteers. There might be high turnover. There might be, um, high turnover because they don’t feel like their work is being valued. They don’t feel like they’re being productive. So instead of rewarding them monetarily. You can reward them either you know Gen Zs who are looking for mentorship um with growth opportunities, professional development opportunities one thing I’ve seen that works very well in nonprofits um is giving a ladder when uh uh a young person comes to volunteer you know there’s really high turnover for, uh, volunteers because they don’t feel like they’re being taken care of so they’ll go somewhere else and they’ll find out how they can do more productive things somewhere else so. When you introduce a ladder of growth, let’s say you stay on for 6 months and then you’re put into like the professional development fund, you get like a set amount of money that you could, you know, take this course on the certification, and that is a non, um, compensational, uh, reward system, so like non-monetary for older folks who are looking to pass the torch or who are not looking to like immediately retire or are looking to um climb higher um. You can add mentorship stipends so they are more likely to be open to uh mentoring the next generation who’s coming in so those are some frameworks for just um increasing that innate desire to help each other um not with money but by knowledge transfer. Is Gen X any more willing to share and relinquish uh uh authority than uh baby boomers? I think right now what we’re seeing is millennials and Gen X is still trying to climb up the ladder um but they have more experience and they have more knowledge and so they’re finding they’re they’re still in the same boat as um Gen Zs but they’re. They need more right because Gen Zs they will work long hours for lower pay and that’s an issue that we’re seeing is like students who are coming right out of college, they will be paid, you know, peanuts and they’re fine with it because they don’t have that experience in like quotations but millennials. And Gen Xers, they have a lot of experience, but they expect to be paid for their experience, which they should be, but a lot of like these big corporations, they’re hiring students right out of college to do very menial tasks that Gen Xers and millennials can do, but they will do for lower pay. And and that um translates to the nonprofit community as well. It does it does and a really big issue right now for people um in the session was talking about how there’s not a lot of mid career professionals like um because Gen Xers and millennials are looking outside of the nonprofit industry to find out where they can put their experiences and get their the compensation that they deserve. It’s time for Tony’s take two. Thank you, Kate. The budget bill was passed by Congress and it was signed into law on July 4th. Um, it’s mostly bad. This was, of course, the one that, uh, was the one big beautiful bill, uh, which I call big burdensome budget bill. Uh, there, there’s a lot that’s bad in it for our nonprofit community. Like there are drastic reductions in social safety net programs like SNAP and Medicaid that provide food and medical assistance and that’s gonna mean increased demand for the services that our folks who do. Uh, who do that kind of work, you know, feeding, housing. Um, Mental health, physical health care is gonna see, uh, increase in, uh, increases, big increases in in demand for for those types of Services. Um, there are funding cuts for specific members of the community, like the Corporation for Public Broadcasting and Harvard University. And that, of course, raises the question, which nonprofit or which sector of the community uh is gonna be the next domino. To fall Which disfavored, you know, you not in, uh, not in the good graces, not, not following the uh regimes. Line on whatever whatever issue you work in, uh, you could be next, or the, or not only your individual nonprofit, but your sector of the community. Maybe ballet falls out of favor. Um, this bill also adds a charitable deduction minimum for your donors who itemize their taxes, and that’s that’s, uh, 1.5% of adjusted gross income, so only charitable gifts above that minimum are gonna be deductible now. So if you give less than 0.5% of your adjusted gross income to charity, it’s not deductible. Um, there are some bright spots. We did get removed the, um, unilateral authority of the secretary of the treasury. Remember there was a provision that that the Secretary could designate nonprofits, individual nonprofits as terrorist supporting organizations that got removed thankfully. There is a $1000 charitable deduction allowance for your donors who don’t itemize and that’s about 90% of taxpayers don’t itemize their taxes each year and so there’s uh a new allowance for them to take a charitable deduction so that’s a bright spot. Um, and they also removed the excise tax provision, uh, which was gonna apply to the most high net worth private foundations that excise tax will not be there, so some bright spots there. You should be reassured that our voice makes a difference. Your voice made a difference. We wouldn’t have gotten these onerous provisions removed, the unilateral authority, the secretary of the treasury, and the excise tax on the, the, uh, the wealthy private foundations would not have been removed if we hadn’t advocated for it. Because Congress wasn’t gonna do it on their own. A lot of them admitted they didn’t even read the bill, know what was in it. So your voice matters and. I’m encouraging you to continue talking up. Let your elected representatives hear from you when there is something that burdens your nonprofit or the nonprofit community at large because we are all in this together. And we are so much stronger when we are united as The American nonprofit community. So please keep speaking up it makes a difference. And that is Tony’s take too. OK That was a really good empowerment speech at the end. I felt like motivated, you know, to say something. All right. Well, good. How’s your chance. What do you want to say? I want to say that we’ve got Beauco butt loads more time. Here’s the rest of your intergenerational people pipeline with REMA. Suppose I don’t let you off the hook. What would you say about what I said? I would say that. I have to work on. Like the congressman. I don’t read into enough of the bills that are being passed. And I have to do better to educate myself and look at the news, look at these bills. Because there’s so much like disappointment in my heart with like what’s going on right now, uh, politically, but that like disappointment and that rage, it’s not backed up. With enough facts. So yeah, I feel like I don’t, I don’t have a lot of like I don’t have the place to stay because I’m not fully educated on it. So I, I felt bad saying anything. Well, so you can get educated. Yeah, you can. There are lots of legitimate news sources that are open to you. I can, I can point you to some. Thank you. I, I like looking at a, is it BBC BBC is a very good one. Yeah, British broadcasting. Yeah. That’s a, that’s a then get an outside perspective. Absolutely. Get a foreign perspective of American news. That’s a very good idea. All right. Anything else about the knowledge transfer? One thing we did in the session was we went over a case study after we um went over frameworks and tools that people could use and really it was a way. Um, to split the group up into like kind of half of the room and we started out with them going over there why, why are they working for the organization, introducing themselves and then going over the case study, but the idea of the of that of that case study session was really to give them an example of what a knowledge sharing session looks like and how they can incorporate it into their own organizations so they talked a lot about the frameworks and tools that I provided. But they also introduced their own expertise of their personal experiences from their respective organizations and what has worked and what hasn’t worked and that’s one big thing I think um it’s a huge problem in nonprofit industry is that there’s a lack of communication between nonprofits of like you know the same industry and a lot of people rebuilding a wheel that doesn’t work. Can you share some of these uh what what didn’t work and what did work or maybe one of each? Yeah, so. Let’s see nonprofit full of your session as we do. For sure, let me think so the um the case study was just about how Gen Z, um have you know, Gen Z and baby boomers, they had different ideas of how to engage the customer base. Gen Zs want to do more social media management, um, baby boomers like. Emails in person events so it was um basically the case that it was like you are tasked with how can we uh um uh change this tension from um tension to uh collaboration between the generations so one person was talking about how what worked well for them um when they were figuring out their people pipeline is. Giving each other the benefit of the doubt and setting that standard in the organization, um, I think it’s really easy for people to think. Um, it’s personal when someone shoots down your idea, um, but when we set that standard of giving each other the benefit of the doubt and giving each other grace, one person was saying that was a huge change to morale. I presume good intention, yes, yes, um, because. I think um especially right now Gen Zs are looking for ways to improve their ability to accept feedback and give feedback um I think our generation is super anxious about that particular thing like we’re very eager to please and very anxious um to please so accepting feedback and receiving feedback is I think a huge part of um how older generations could help Gen Zs. Uh, one thing that wasn’t working, um, for the people pipeline, let me think. How can I put this into words? Was that Um, they found that social media engagement was now working with their audience and I kinda jumped in here because social media is not the. Medium for everything even though social media engagement is a huge part of how people are getting their news and like how they engage with the world right now if you are working with people um who are facing food insecurity or who have a love for environmental conservation and they are not on Instagram but they’re on Facebook, then maybe you shouldn’t be spending a lot of time on Instagram and you should be spending more time on Facebook. It’s uh a lot of these little things. Require knowing who your audience is, which is such a, it’s such a cliche thing to say, but it’s you do have to meet people. I’ve had lots of guests even just here at NTC saying you have to meet people where they are. You do. You’re not gonna convert them to communicate with you somewhere else if you want to talk to them, talk and, you know. Metaphorically, uh, you gotta, you gotta go where they are. And I think in terms of how to do that is you really need to talk to people in your life first, talk to people in your network and I was telling a lot of people that you should be on LinkedIn and see what people are doing on there how other people from different industries, not even the nonprofit sector. I think a really big thing is that philanthropy needs to learn from business and how people network within that world and how people talk to each other and how. Can learn from good things that are um working in the business world because a lot of it transfers over to um the nonprofit industry specially maintaining relationships outside of your sector I think also a big thing for improving people pipelines that I learned a lot from entrepreneurship is talking to people who are not in your sector if you’re in food insecurity, talk to somebody who’s working in housing insecurity. Talk to somebody who’s working in improving. Um, access to health care for women like really talk to people, um, outside of your industry to figure out what’s working and what’s not, and most importantly talk to people who are in organizations that have about the same budget and same number of people on your team because that is really what will improve your systems and your operations, not another nonprofit that’s working in the same industry as you. That’s interesting. Uh, the parallel is, yeah, as you’re advocating within the organization, talk to people in other in the other generation, you know, like baby boomers, my, my older peers, uh, you know, I mean, don’t be afraid of, you know, the folks who just graduated from college or 25 or 26. I mean, when you And what you’re suggesting, Aria has great value too. If you’re if you’re coming together around shared values, around a shared purpose for working together, um, do you have something to talk about and then you can build from there. So there’s an analogous on the micro level you’re suggesting, you know, talking outside your sector. I know I’m just bringing, I’m I’m really just repeating what you said an analogy. Yeah, yeah, I think another really great way to engage um collaboration and just people and just get people talking is mirrored mentoring where you pair a younger mirror. mentoring is that when you, yeah, I, I, I don’t even really know if this is like a real thing, but this is how, yeah, it’s when you pair someone from a younger generation with someone from an older generation and you have them teach each other different things of the older older. Uh, try and mentor, you know, how to run this business because then it just feels one way. It feels like you’re not really getting anything out of it if you’re, you know, baby boomer of your Gen X, you wanna feel, you wanna build that relationship and it’s really about relationships and giving and not just taking. So I think a lot of programs that are asking, you know, baby boomers, Gen Xers to mentor the next generation. It obviously we want them to do it out of their own innate need, but also we can provide something back. We can teach, you know, things about technology, how people are doing. I’ll teach you how to run this nonprofit. You teach me how to share a video. Uh, I know, I, yeah, this is coming from the person who, uh, who I helped share last night. We, we, we’re reaching, uh, we, we have reached a climax though. Well, we’ve reached a bottleneck, let’s say, right, with, uh, so, um, yeah, OK, mirrored mentoring makes very good sense. Yes, we all can, I mean it’s just uh. It goes back to your your fundamental premise that we can all learn from each other. Yeah, and I think that a lot of the things that I was talking about in, you know, the workshop and also here is very intuitive but it’s very hard to do um in practice because it does require a level of cooperation from everyone in the organization to try out something new and so one thing I was saying in the workshop is make this. The premise that we’re trying something new thank you for your patience and we are open to how things are going. If it’s not working, tell us that it’s not if it’s not working, you know, mere mentorship might not be for an organization, maybe non compensation or reward systems doesn’t work if you have a lot of volunteers like you have to try these things out, but being very communicative to your employees or your volunteers is super important and being grateful for their time and energy as well. Excellent. You have really savvy and savvy advice on a higher level, but then you also got a lot of tactics too, valuable. You got more time, right? OK, excellent. Um. You talk a little bit about uh bottlenecks or your session description refers to bottlenecks. How do you identify where what bottlenecks are? Well, first, what kind of bottleneck are we talking about? So I classify bottlenecks as two things. One is operational, so something within the process. that is really um hiccupping people able to pass it on to the next person or their work on to the next person to get it to progress further. The second bottleneck I would say is psychological or emotional, and that’s what I was talking about um in terms of the shared why. When you build a shared why you are tearing down that barrier, that emotional boundary of like protecting yourself and your defenses against, oh, I’m doing this because X, Y and Z. This is why during the session, um, during our case study session I had people introduce not what they do but like why they’re in it. I heard really great stories about how one person’s working in improving education for first generation students because they’re first generation and they did not realize. How lacking their educational system was when they were growing up so when you share your personal stories with a bunch of strangers in the room, you lower that barrier of information you’re more willing to provide information and that increases the value of the knowledge sharing that’s happening. So that is the emotional and psychological bottleneck I would say is. Generations don’t really know how to talk to each other. They don’t know how to joke with each other. They don’t know how where the barrier is for each other because their own values are different. I would, I would say for zoomers they’re like 5 o’clock hits. I’m not expected to answer any emails for older generations they’re used to answer emails past that 5 o’clock timeline, right? So they don’t know how to communicate with each other and like set that boundary or compromise that boundary with each other. So when we lower that bottleneck that that and provide psychological safety within the workplace, people are much more open to communicating with each other. The second bottle. Yeah, yeah yeah yeah we can make fun of myself, yeah, yeah, yeah, I think another thing, um. In the workplace and this has to do with communities like bantering, right? I think bantering is very healthy and it’s part of how you can build um more productive relationships bantering, yeah, so like it’s the same thing as joking around, but being able to poke fun at yourself and poke fun at like your coworkers like I have this one cooker who loves using M dashes and there’s like this new thing going around where. It’s like it’s definitely AI generated if you use an M dash, you know, so it’s like something I poke fun at her, but I know she doesn’t, it’s not she’s not, she’s still not like copy pasting AI generated stuff, but being able to poke fun and being comfortable with poking fun, I had memes in my presentation. I think it’s really important to lower again that psychological barrier because you’re just more open to communicating with someone when you’re laughing together and Can I give a little bit of advice then? The way you could start, uh, is by poking fun at yourself because when you, when you do that, nobody can be offended. So you make fun of yourself one or two times and a jovial, you know, Joe and then the person is a little more open. Oh, like, oh, he’s humble enough to recognize, you know, he’s, he’s got issues and, and then you can broaden it a little bit and. People are a little more receptive. Yeah, yeah, and I think that that is also what’s missing in these intergenerational teams is just, especially if you’re asynchronous or remote, things get lost, you know, in just messages. So I think GIFs, gifs, I don’t know how some people pronounce it. They’re, they’re a great way to just add some spices the conversation and just let people know that like. OK, sometimes really just means OK and it’s not passive aggressive, you know, there’s just these little things in remote culture that um can affect uh those interpersonal relationships. So any way you can lower and and introduce laughter and just curiosity is a great way to help continue improving that those relationships. That kind of leads to something else I wanted to ask you about uh fun you you refer to fun cross-generational training is is that what we’re talking about now or do you have some specific strategies around training? So, um, I talk a little bit about rituals in um my workshop and this refers to things that people can expect once they reach a milestone once the team finishes a project so this. Can look like um a 2 hour Friday uh uh uh lunch where you’re getting paid just to work to just to um hang out and be with each other and celebrate that success um and it could also look like uh guided meditation anything that improves the wellness of everybody in the organization um and. This is how you invest in your employees and in your volunteers when they feel like they’re being taken care of and their well-being is placed first, um, and and now they’re doing something in the community that isn’t work related so we’re already breaking down the the the barriers of strict work relationship and we’re going a little little beyond. we’re doing it it’s still a work group we’re doing something social and wellness related, not not strictly work related. Yes, and you know you can do this in remote teams as well. There are like some integration. and slack where you can do water cooler chats for example and they’re just you know uh an automated question like if you could have a super power but every time you use a superpower it would be there would be like some kind of um a side effect what would it be right? So it’s like these fun things that just introduce a different side of the workplace um but in terms of training I was talking a little bit about retreats. Retreats are so important, I think if you’re if you have a smaller team or if you’re in an asynchronous. Team again to bring those people together and see where communication flat lines and how you can improve that um another thing that I also talked about was a circle up um hierarchy so instead of top down like gens uh uh baby boomers and Gen X is, you know, um, giving orders, it’s rather a collaborative effort in a team meeting. Some people are given, you know, responsibility over talking about this agenda item. Other people are given responsibility of talking to the other agenda items instead of, you know, just, um, the older folks lecturing and going going over agenda items and Gen Z’s just kind of just listening there so being able to again provide shared ownership of a project because you innately will put in more energy when you have more responsibility you give people agency collaborative, more collaborative decision making, maybe even more collaborative agenda building around meetings, OK. Um, yeah, I love how you call it lecturing back in 2 years ago. What happened? And then Gen Zs are, you know, sometimes just rambling on and on and sometimes they can just be told, hey, let’s move on and they’re, you know, when you break down, yeah, we can move on, we can move on. OK, it’s time to move on now. A little different spin on, move on. OK, let’s let’s get to the next item. Let’s move. All right. Anything else on the, on the fun fun topics, training, anything else? If not, you can say no, but I’m just trying to give us the full, um. Yeah, that that was it. OK, OK, um, what else now I’ve peppered you because uh I’m the boomer, so I’m controlling the conversation, but give me, I mean, it’s understood I’m the host. Um my job to keep things, yeah, yeah, yeah. Uh, what’s on your agenda? What, what, what have we not talked about or maybe questions that arose from the session? What, what, what else do you want to talk about? You want listeners to know around, uh, intergenerational pipeline. Um, I kind of wanna talk about how I ran the meeting because I think the way I do it is what else what else you got? No, go ahead. No, I mean because I made it super interactive. I use this program called Menttimeter where you basically scan a QR code and you can interact with the presenter, um, and in the beginning of every session I always have a Mentam meter up where people. I ask people what are you expecting to get out of this session because I hear a lot about people coming to workshops and not expecting it to be what it was and not expecting to get what they wanted out of it and people’s time is is super important, especially when you’re here at a conference there’s so many topics there’s a lot exactly so you need to be very careful of people’s time and you need to respect it and be grateful that they chose your workshop over everyone else’s and. One M M E N T I meter, how is it different than just polling? Um, you can type questions into it. So like for example you can have an option where let’s say my, my question was what questions or what, what, what do you want to get out of this, um, out of this workshop and then you can scroll through everyone’s questions individually and that’s how I got a sense of OK, this is what everyone is thinking about trying to get out of the session. I’m going to pepper in answers to these specific questions as I go through the presentation so I’m not just lecturing them. I’m being interactive with their time. So now you you. to go through everybody’s answers. How many people were in your session. There are about 20 or 30. It does. So you have to be really good at time management, but I did, it was, it was really quick, right? In the beginning, uh, I believe like 10 there were 10 questions specifically, so not everyone, um, put something in and some of them were reiterative. They were the same thing. And so, but at the same time you have to remember these questions in the back of your head while you’re going through the presentation. So I’m sure I did, I did not get through. Everything during the presentation, but again that introduces a sense of collaboration so they don’t feel like they’re just here listening to a lecture, right? And this is the same thing that you can do in your meetings, um, you know, one person was asking about how can you improve silo teams when events and fundraising don’t talk to each other, marketing, they’re all working on 10 different projects at the same time. Not everyone knows what each other is doing. One great thing you can do is have um sort of like a big team. meetings that are an hour and a half long where no one is really listening to all of it. You have these 15 to 20 minute sessions from one person from each department every week just going through what they’re doing and that’s it. It’s interactive. You just talk about what you’re doing, ask if anyone has any questions related to the work they’re currently doing and how they can support you. Again, being interactive and making it feel like people are not lecturing at you, whether or not you’re Gen Z or your baby boomer or anyone in between when you improve and introduce interactivity, people have. More Leverage they have a higher stake in the conversation so their energy level goes up and they’re more interested in the conversation because they’re waiting to have their question answered. They’re waiting to hear how can this improve my quality of life. So then we do a case study where everyone is then talking to each other. They’re not just taking the frameworks and tools that I provided, but there, there was more than, you know, 50, 60 years of experience of different industries in that room, and people can learn so much by just talking to each other and again having that shared why and introducing your specific why people’s barriers lower down and they tell their own person. story and then they knowledge share at the end of the session we went through um another couple of just like 3 I called it a collective audit. So now that we went through this case study we’ve answered some questions collectively what do we want to achieve in the short term and in the long term? And this is where people answered those questions and we helped each other answer answer those questions. So it wasn’t just me speaking, it was also the people in the session And um helping each other answering each other’s questions so when you introduce a level of collaborivity into your meetings into the workplace, people have a stake in what the work that they’re doing and they’re just more open to communicating with you and they’re much more open to giving you the benefit of the doubt and that innately improves our human to human relationships, um, and it just improves productivity and retention um for the long run. I love it I love it. The the the case study becomes a mere tool for, for uh sharing, sharing authority, collective decision making conversation. Yeah, right, brilliant. One question I did have another question I had was how can you, um, how can you help people who don’t talk that much who’s uh people who are quiet exactly and I said menty meter is a great way to do that because it is completely anonymous um every I, I don’t like the like oh I’m gonna like call on you because you have your hand raised because some people might not feel comfortable speaking. In like large rooms and that’s completely OK. So again, the anonymous feedback makes it more accessible for everyone to provide their ideas and then it, it brings everyone to the same level that their ideas are the same because when you give everyone the same tool that they can use to provide their feedback and it’s synonymous, they feel more comfortable sharing it. Everybody’s equal yeah alright alright um. Offering growth, growth opportunities like maybe succession planning, you know, regardless of seniority, you kind of touched on this a little bit. You’re giving Zumer’s uh agency, but can you say more about Planning growth growth within the organization regardless of where you are, you know, for older folks, some people might be looking at phased retirement, so they might be looking at reduced hours, um, uh, over the course of a couple of years or reduced ownership or responsibility of a specific project and that’s something that you have to be understanding of, um, like immediate. of every year when you’re doing uh whatever audit or self reflection that they’re turning into for their yearly review is knowing what their goals are and again I know I keep saying psychological safety but when people are open and they know your personal story they’re more open to telling you I’m thinking about leaving in a couple of years, you know, and that is really important for planning so improving that culture allows people to be more upfront about what their goals are. Um, one big problem for Jen’s ears and younger folks that they’re jumping job to job, right, because right now, uh, they, they get a pay increase. No, they don’t see any growth. Some will pay me, you know, some, I hope not this little bit somebody will pay me $5000 a year more, it’s not that much, uh, but at least maybe there’s growth. I see some growth potential there. They’re at least talking about it and where I am now, I feel, I feel stuck. So when you give them, I see a lot of job postings and interviews people are saying, oh, there’s a lot of growth here and there’s like nothing. There’s no talk of it afterwards. There’s there’s no follow up. So one big thing that I tell people is that you need to implemented into department leads like they need to know that um these people are looking for growth and retention saves so much. Money and time in the long run you need to make this a business decision right this isn’t just like um investing in the human that’s working for you but it’s also investing in your own business and your nonprofit in your organization you need to think about how can you retain this person for the long run so whether or not it is for younger folks to know that there is a lot of wellness opportunities, reimbursements, um, events that are, uh, investing in their. And their mindfulness and lowering their product probability of burnout is super important and that is innately connected to growth so then they know, OK, if I stay another year, exactly, exactly, yeah, bringing people to these conferences and helping them support them to continue upskilling because they can learn more skills anywhere they can, you know, take on additional projects they can. Side hustle they can whatever and that means less time less energy and less mindfulness onto your organization right? so you want to bring everybody um whatever you can provide for them all the benefits directly to them by you for older folks if they’re looking for less responsibility if they’re looking to pivot laterally to a different project, then you need to be able to support them, um. And provide mentorship guidelines I think a lot of organizations are expecting, you know, the older folks to uh provide mentorship but then provide them no guidance on how to give mentorship maybe maybe these people have never had mentors or have mentored um a person before and they don’t know how to do it so then you build out frameworks for them you provide them the tools so it doesn’t feel like they’re doing all the work. I think a lot of people um always end the meetings with if you need any support, please let me know how I can support you, but a lot of people don’t know what they don’t know. They don’t know that they need to do X, Y, and Z for their mentorship, so you need to provide them the tools and then you need to ask them, you need to. Give them direction. OK, if you have any questions on how to set up this meeting, um, or how what skills to introduce to this person, please let me know instead of just being general and saying let me know how I can support you because when you just throw out, you know, certain words or phrases, it gives them an idea of what 00 I didn’t even think of that I didn’t even know I had a question about that so then that makes them want to ask that question, um, and again it’s like more communication. Um, that’s a really big thing is like, do you have any questions for me? I always, when I ask that question, then just throw out phrases like, um, do you have any questions about, you know, this program, that program, how to work with people, how to send emails, blah blah blah blah blah, because then that jogs something in that person’s mind. Alright, yeah, another form of support. You’re right, people don’t know what they don’t know. Outstanding. Alright, you got a lot of very good ideas. I’m I’m like I feel like a dump. It’s outstanding. I hope it’s, yeah, yeah, yeah, leave us with some inspiration about uh what what your organization can look like when you’ve got a successful, you know, vibrant intergenerational people pipeline. When you increase communication between everybody, they banter, they joke, they laugh and they work together much more better. There’s less friction when people have different ideas they embrace each other’s diverse methodologies a lot more. They appreciate each other’s stories and where they came from and they appreciate each other as human beings and not. Just as fellow coworkers and when you can introduce that into your organization people are people who are working together for the same mission productivity increases, your team retention increases, and you are accomplishing the objectives that you are setting out to do. Ama, founder and principal consultant at Lunara. It’s spelled L U N E A E R A, and I’m sure you can connect with on LinkedIn. Yes, please connect with me. I love LinkedIn. Don’t turn me down now. Yeah, I will. I’ll, I’ll. Thank you so much, Tony. I really appreciate being here and talking to you. It’s my pleasure. I learned a lot. And thank you for being with Tony Martignetti nonprofit radio coverage of 25 NTC where we’re sponsored by Heller Consulting technology services for nonprofits. Next week, it’s our 750th show and 15th anniversary jubilee. 15 years, 750 shows. What, woo, what a milestone. Please be with us. If you missed any part of this week’s show, I beseech you. Find it at Tony Martignetti.com. And it’s the 750th show. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit Radio, big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for May 22, 2023: Multigenerational Technology Teaching & Goals Aligned With Technology

 

Lauren HopkinsMultigenerational Technology Teaching

If you have folks spanning the generations working or volunteering for your nonprofit, you may have noticed they learn technology differently. Lauren Hopkins shares the strategies for teaching tech across the generations. She’s from Prepared To Impact, LLC.

 

 

Jett WindersGoals Aligned With Technology

Step back from your technology decisions before you buy the shiny, new apps. What are your goals for the tech? And how does the tech support your overall goals? Jett Winders from Heller Consulting helps you think through it all.

These both continue our coverage of NTEN’s 2023 Nonprofit Technology Conference, #23NTC.

 

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[00:02:07.29] spk_0:
And welcome to tony-martignetti non profit radio. Big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. And this is number 641 which means we are just nine weeks away from the 650th show. 13th anniversary coming in July. Oh, I’m glad you’re with me. I’d suffer the effects of dextrose gas tria if you upset my stomach with the idea that you missed this week’s show multigenerational technology teaching. If you have folks spanning the generations, working or volunteering for your non profit, you may have noticed they learned technology differently. Lauren Hopkins shares the strategies for teaching tech across the generations. She’s from prepared to impact LLC and goals aligned with technology. Step back from your technology decisions before you buy the shiny new apps. What are your goals for the tech? And how does the tech support your overall goals? Jet Winders from Heller Consulting helps you think through it. All these both continue our coverage of N tens 2023 nonprofit technology conference on Tony’s take to share, share. That’s fair. We’re sponsored by Donor box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org. Here is multigenerational technology teaching.

[00:02:29.17] spk_1:
Welcome to tony-martignetti non profit radio coverage of 23 N T C. The nonprofit technology conference we are at the Colorado Convention Center in Denver where we are sponsored by Heller consulting technology strategy and implementation

[00:02:31.98] spk_0:
for nonprofits. With

[00:02:34.41] spk_1:
me. In this meeting is Lauren Hopkins. She is social impact consultant at prepared to impact LLC Lauren Hopkins. Welcome to

[00:02:46.00] spk_2:
Nonprofit radio. Oh, thank you so much. Thanks for having me. I appreciate it. Pleasure.

[00:02:53.09] spk_1:
I love your topic. We’re talking about teaching to technology skills in a multigenerational workplace on the baby boomer. You’re a millennial. I am and we will try to bring in a couple of other Jen’s as well. We don’t want to exclude Gen X and sometimes it does sometimes feel a little left out or

[00:03:09.88] spk_2:
they don’t think they feel left out. I don’t think so. As long as we provide the tools, I don’t think so. Okay.

[00:03:17.34] spk_1:
Um And Gen Z, of course. Yes, we’re not going any younger than that. Now.

[00:03:21.41] spk_2:
We do have the traditionalist um younger or I’m sorry, older than the baby boomers. And we discussed that in myself. Okay, traditionalists, traditionalists. Yes.

[00:03:33.10] spk_1:
Okay. Because I’m a young boomer at 61 where traditionalists, I

[00:03:38.33] spk_2:
believe the traditionalists if I recall about 78.

[00:03:57.48] spk_1:
Okay. Well, there still are some 78 year olds in the workplace, especially returning to returning to work, perhaps second career. Okay. Okay. Thank you. I don’t want to leave out and I don’t want anybody traditionalists. So uh just give us, give us like overview. Why did you, why do you feel we’re not doing as well as we could training across the generations?

[00:04:45.23] spk_2:
Yeah. Well, you know, so I really enjoy teaching technology skills. I started as a social worker and I started to um teach technology skills in various sectors. And so Department of Social Services, teaching software implementation. And then I went to Aflac teaching the same thing and in the nonprofit field, and I really feel as though we have individuals within, within the various generations that still have a lot to learn and depending on the learning styles, their learning needs are very different. And so the strategies that we use to teach the technology could vary based upon the generations.

[00:04:52.04] spk_1:
So when you say their learning needs you there starting in different places, starting

[00:04:56.47] spk_2:
in different places and their learning styles as well,

[00:04:59.84] spk_1:
comfort

[00:05:01.18] spk_2:
their comfort and um and the tools and strategies that we will use to reinforce some of that learning some of the activities and such may be different based upon the generation.

[00:05:15.15] spk_1:
One of your takeaways is learning how people value training differently, they value it differently. That was interesting what I’m not, I don’t think of valuing training. So I’m obviously not in the mainstream. So that’s why I’m talking to you because I need help. So how do people value it differently

[00:06:12.37] spk_2:
across the ages if you think about it? Um with some of the, with the baby boomers and we the traditional list, they genuinely want to learn. Um They just may need some, some help along the way where we think of millennials and the Gen Zs. It’s sort of as if um they’re just expecting for the information um to be provided to them. And so we just want to make sure that we’re providing the information that they need to be, to be successful. So it really, it depends on how the information is provided that their values may change.

[00:06:20.18] spk_1:
You have some techniques to talk about. Yes, for training across.

[00:06:26.30] spk_2:
Absolutely.

[00:06:28.01] spk_1:
Let’s, let’s dive in. Okay. Don’t sell short now. And nonprofit radio listeners don’t, don’t, don’t, don’t hold out okay. But what’s, what’s the technique? Which, which one, what should we start with?

[00:07:08.68] spk_2:
Let’s start off with the traditionalists. Okay. Yes. So with the traditionalist one, one thing that we do well with the traditionalists and the baby boomers, we want to make sure that we are providing step by step tools and strategies for them to be successful. So if you are training on some technology skills, make sure that you do have the step by steps with screenshots available and really encourage them to, to go ahead and print that out. So within the training, if your training is virtual or if it’s in person, they can follow along really well. Also, we want to make sure to the best of your ability if we do have someone of a younger generation that maybe we can partner them together with someone of the older generation and they can, they can assist in the learning process.

[00:07:31.30] spk_1:
Students.

[00:07:57.50] spk_2:
Yes. Yes, both are learning because we’re talking about a multigenerational workplace. Um And so, um and also with the baby boomers and the traditionalists, they both prefer to learn within a traditional in person classroom setting. But we know that that’s not always possible. And so we want to make sure that we are um making some accommodations to ensure that they are getting the information in the best way that they receive it the best way that we can. Okay.

[00:08:06.56] spk_1:
So in person is better for the older folks

[00:08:11.28] spk_2:
better and well, let me say preferred is preferred for them. Um Research shows

[00:08:19.45] spk_1:
preferred their prey, but it may not be

[00:08:21.23] spk_2:
possible. How do you, how do you like to learn? Do you prefer virtual as a baby? You say your baby? Right. So do you prefer to learn virtually or in person as far as if you’re learning new technology skills? Yeah,

[00:09:01.32] spk_1:
I have a two part answer to that first is I generally don’t like it when guests turn the tables and put me on the spot. That’s the first, that’s the first answer. But the second answer I will go along with you. Is, uh, no, I prefer, I’d much rather be in person. Yeah. I also prefer speaking to in person audiences. Um, I prefer in person into like this. I mean, I have to do most of them over Zoom because the guests are from all over the country and I live in North Carolina. But, um, are you in

[00:09:10.28] spk_2:
North Carolina? I am from, I’m from North Carolina originally. I now live in South Carolina. Where are you, where are you from? I’m from Hickory and then I went to undergrad in high point and I also lived in Wilmington’s.

[00:09:21.44] spk_1:
Okay of those three. I’m the closest to Wilmington’s. I live in Emerald Isle. You know, the little beach town about an hour and a half above Wilmington’s. Yes,

[00:09:30.36] spk_2:
I do love it. Small world. Where’s hickory hickory hickory? It is at the foothills and so it is about an hour from Charlotte and about an hour and a half from Asheville.

[00:09:44.83] spk_1:
Okay. Okay. Foothills. Alright. Alright. I’m originally from New Jersey. Okay. Okay, cool. And you’re in South

[00:09:49.70] spk_2:
Carolina? I do live in South Carolina now Columbia, South Carolina settled down there. So

[00:10:30.84] spk_1:
that’s the capital of South Carolina in Columbia, South Carolina. Don’t think I don’t know why. Yeah. Okay. So, um, yes, so I prefer in person, everything, audiences, learning interviews, um, meetings with, I do plan giving, consulting, fundraising. So I much prefer to meet donors in person, but a lot of times phone has to suffice. And for the older folks that I’m working with, they’re usually not interested in being on Zoom, they’ll do it for their grandchildren, but they’re not gonna do it for me, which is fine. So I pick up the phone, I got you. But I’d rather be in person whenever I can whenever I can.

[00:10:36.81] spk_2:
May I ask something? Then

[00:10:38.82] spk_1:
after my first answer to the last question you’re still gonna ask again?

[00:11:18.05] spk_2:
It’s not a question. It’s not a question. But as far as far as baby boomers and the traditionalist, I also recommend providing an option for them to call. That’s what reminded me uh providing them an option for them to call the, the training consultant, whoever’s doing the training in case they have questions. Um If there’s a phone available phone number, because oftentimes with technology, you know, we want them to email if they have questions or send a message. But with those two generations, they prefer to pick up the phone or if there’s an option to meet in person, not sure if that is possible. But um at least the phone option will be great better

[00:11:42.12] spk_1:
than email or text. Makes perfect sense. It’s what they grew up with. Exactly. And an email and text or what the other generations grew up with. Exactly. So follow up phone offer, phone, follow up anything else for dealing with Boomers, traditionalists? Not right now. Okay. What if maybe we’re gonna get to this. What? Yeah. Alright. So you are we gonna be talking about having multiple generations like in the same class? Yes, like you said, pair off somebody younger with somebody older. Okay.

[00:11:57.72] spk_2:
Okay. Yeah. So one of my suggestions is to um in your training plan, look at the learning styles of all these generations, figure out what is best or how each of them learn best and just implement various little nuggets that meet the needs of all of the generations. That is my suggestion instead

[00:12:16.66] spk_1:
of like what give me some sample nuggets.

[00:13:30.31] spk_2:
Sure. Yeah. And so for the, let’s start, let’s start at the top. So for the um for the traditionalist and for the baby boomers, like I said earlier, you may want to have a um a print out of the step by step guides for the Gen Xers. They love independent work. So for the activities to reinforce that learning, if you have some independent work that would be helpful um for the millennials, they also enjoy group work. And so after the session, if we have some group work, that would be great. And um we can reinforce their learning to by pairing them up with someone who’s a bit older and helping to strengthen both groups. And then for the Gen Z’s, they love videos, training videos. 3 to 6 minutes is the sweet spot videos of 3 to 6 minutes. Because remember this is the generation that goes to youtube for answers to almost anything. And so videos will be great. And so um if we can have trainings and then implement just little pieces that are catering to the various generations inside of the learning plan or the training plan, that would be ideal.

[00:13:37.53] spk_1:
Okay. So take a hybrid

[00:13:39.11] spk_2:
approach. Exactly. Touch

[00:13:45.58] spk_1:
everybody with what they need and this is all research based. We know Gen Z does much better. Exactly. Two

[00:14:01.32] spk_2:
six minute video. Yes. Yes. And for those who have attended the conference this year, the learning materials and my slides with the references are online. Okay, so they can pull that

[00:14:03.12] spk_1:
up, walking your talk. Alright. Yeah. Um what else other, other techniques across the generations? We got plenty of time

[00:14:22.38] spk_2:
together. Okay. So let’s go with the Gen Xers. They really enjoy being active and so their activities, if they can be active, that would the ideal um any type of gaming that would be great too. So um in their activities, if they can get up and move, if it’s in person or if it’s virtual, let’s set up a way that the activities can help them to just be active and implement what they are learning. That’s key.

[00:14:43.66] spk_1:
So active, meaning they get up out of their

[00:15:35.85] spk_2:
seats. Oh yeah, that’s good. Let me clarify, let me clarify. Yeah. So for active you could get out of your seat. But an activity. So what I like to do is say for instance, you have a, um, an activity plan for them to, let’s say I used to work at our local United Way, United Way of the Midlands in Columbia, South Carolina. And I taught the homeless management information system to about two huh 100 users. Right. And so what I like to do is after their New Year’s or trainings, I would email them a task sheet for them to complete their tasks. And once they finish that task sheet, go ahead and send me their work and I’ll look over it. So that is a way for them to be active. Now, depending on the resources that your agency have, you may have um some gaming um strategies or tools. My agencies did not have that. So we work with what we have. Um But that is a way just for them to be um to be actively doing something and to reinforce the learning that has taken place.

[00:16:40.97] spk_0:
It’s time for a break. Stop the drop with donor box. It’s the online donation platform used by over 100,000 nonprofits in 96 countries. It’s no wonder it’s four times faster. Checkout, easy payment processing, no setup fees, no monthly fees, no contract. How many potential donors drop off before they finish making the donation on your website? You can stop the drop donor box helping you help others donor box dot org. Now back to multigenerational technology teaching with Lauren Hopkins.

[00:16:48.01] spk_1:
What about Gen Z. Anything? Anything further further for Gen Z besides the video?

[00:17:05.26] spk_2:
Yeah, just for, for Gen Zs and for millennials, one thing to note is that they love learning management systems or LMS as most people. Um Well,

[00:17:06.23] spk_1:
I have Jargon Jail on non profit radio. So I’m glad you opened with learning management system. LMS would have to call you out. What the hell is an LMS?

[00:18:48.07] spk_2:
Um So the LMS for learning management system that have a feel of social media. All right. So if we have a discussion board, if we um have some sections that just feel like social media, that you can put together a poster or um share a tidbit or tip of the day that just feels like social media that would be helpful. Now, if your agency does not have those type of resources, that is okay. Another thing that is helpful, especially for the millennials is if there is a blog for um this generation really enjoyed blogs. And so if there’s a blog where you as a trainer can introduce some tips, so say for instance, every week or two, you do a tips Thursday or tips Tuesday or whatnot and introduce or post a tip for them to be utilizing the system. That would be, that would be great also. And another thing as well, remember remember that with these videos, we have to have somewhere to store them, right? And so one thing that I do a couple things that I suggest finding a mutual place where we can store the videos via your, the L M s or maybe it’s a site that is open where you can store those, those videos, a screen share videos that could be helpful as well. Um And also I’m not sure if it’s possible, but depending on your agency, if your company has a, a, a, a company, youtube, see if it’s possible where you can record the screen of some trainings, just making sure that it’s not any confidential information on the screen. But see if we can store it on there. And remember too that the videos should be between 3 to 6 minutes if that’s not possible. 20 minutes or less, but the sweet spot is 3 to 6 minutes.

[00:19:19.53] spk_1:
Yes. Um What kinds of you already had your session? I did. What kinds of, what kinds of questions were you

[00:20:21.73] spk_2:
getting? Yeah. So I got a couple questions. One question that we got was for the baby boomers and for the um traditionalists if they are in this um in the classroom and um we cannot implement in person trainings, how do we teach them? What’s the best way? And so one thing that I really enjoy doing, especially with training software is for those generations, I really like to do one on one training. I love to do one on one training. And so what I offer them is let’s meet one on one now in my um in my work experience, we always use teams. And so, and I’ve also um I use some others too, but mainly teams, but let’s go ahead and share your screen. And what I like for them to do also is for them to drive the training. So I don’t, I always prefer if the learners, no matter what the generation is, if the learners will share their screen and, and drive and I will teach them as they practice. Dr

[00:20:32.68] spk_1:
meaning what they decide what the topics

[00:21:54.58] spk_2:
are, training, training agenda. Yes, we have a training agenda. Exactly. So let’s say for instance, I am teaching um a staff member at a local shelter how to check a client into a bed using a particular software. What I’m going to do as the trainer, if this is their first day, I’m going to ask them to log into the system. Be it the live system or a training system somewhere? They can mess up in and practice or whatnot and share their screen. I’ll give them a login, share their screen and I will teach them. All right. This is where you go to enter in the client’s name. Okay, go ahead and do that. Alright. Next, we’re going to click on such and such. Okay, go ahead and do that. Um And so that’s what I mean by driving. So letting them um letting them navigate and, and play around and see what it feels like also I do enjoy and I do suggest rather having step by step guides like I’ve mentioned before. But if your agency does not have that or you don’t have time to create it or whatnot, because we do know that a lot of nonprofits, they have a smaller staff and such or, you know, smaller department. So that’s okay. Make sure you give your learners no matter what the generation time to write notes, um write notes during the trainings. And so make sure that, you know, you’re taking your time and and can write, allowing them to write some notes that that is a huge tip.

[00:22:06.64] spk_1:
Any other valuable questions you got? Oh,

[00:23:01.81] spk_2:
yeah, let’s see here. I did have a question about um oh, confidential information. Um Someone asked me a question about um confidential information and sharing, not sharing the confidential information. But what if it is a part of the new software? Let’s say that it is an electronic health health record that your agency is in implementing. And so one of my suggestions is to just ensure that the company that, you know, the company’s policies and what can be shared during training and what should be only shared, you know, in, in the real world. And so that, that is um that is huge. Someone said that oftentimes that is the question, should we be sharing this or whatnot? So that’s my suggestion that just look at your company’s policies as far as the training or if y’all don’t have that, um, go ahead and implement something, what should be shared during these trainings, what can be shared or if we need to go ahead and make up some dummy data

[00:23:09.39] spk_1:
beforehand, dummy database.

[00:23:12.76] spk_2:
Exactly. And then sometimes with some databases, um if there’s not a dummy database, maybe that we can make up some data in the live one and just delete it. It just depends

[00:23:25.57] spk_1:
or something. Exactly.

[00:23:29.61] spk_2:
Exactly. Yeah. So that’s part of the pre planning process.

[00:23:34.53] spk_1:
You were going to have folks practice designing strategies. Now, how did you, we can’t practice here but how did you set folks up to? It was

[00:24:37.91] spk_2:
great. Yeah. So what I went ahead and did, I created five different scenarios of agency that are implementing a training, a tech training. And so what we did is we went around the room and we split up the individuals and um they went ahead and I created a pre created objectives for the scenarios for the, for the training plan and they put in place some activities for them. And then also that could be um that could be used to teach the information and then a skills check activity. So how can we ensure that the learner has um understands the information? And so it went really well. And then after that, after um after the groups, we probably spent 15, 18 minutes or so and then the various groups went around and shared with the entire um and with the entire class, their ideas one or two minutes, but they gave us some um some fresh ideas that they have utilized in the past. And then, um as they, as they were working in the team, how they brainstormed then went really well. Now

[00:24:57.73] spk_1:
skills check. Sounds to me like a euphemism for test.

[00:25:26.15] spk_2:
Yeah. Well, it doesn’t have to be though. It does not have to be a quiz. It could be say that that task sheet that I was telling you about earlier, do this, do this and then once you finish these tasks, send me say the client number or the client I D and I will check it out. I’ll check it out before you get access to the life site. I really like to do that or it could be um just do this worksheet and go ahead and write down the responses oftentimes to with these skills checks. They don’t need to turn them into, you know, if you want them to and that could be an evaluation part or evaluation strategy for you as a trainer to make sure, okay, our folks really learning what they need to learn but sometimes it’s a way for them to just practice. Mm hmm.

[00:25:47.36] spk_1:
What did you learn in your session? You know?

[00:25:51.06] spk_2:
Yeah. That’s a good question.

[00:25:52.91] spk_1:
I finally 23 minutes in decent question comes out of this guy. I

[00:28:21.56] spk_2:
love it. No. Um So what did you take away? Yeah, my takeaway was that I really through that activity of the scenarios and then creating a training plan. I actually came, came away and walked away with some good ideas, um, that I could actually use in the workplace or share with others. And, yeah. So, um, let’s see here. Oh, one particular group they stated that they would have a hybrid training, so to meet the needs of all of the generations, they would introduce a hybrid training instead. So virtual for some and then in person for others um that’ll be really helpful. Also making sure that we have a step by step guides um available. That is really good. Um I did have if I could go back to the one question that you stated about um about the questions that some folks asked. So one thing that someone came up to me afterwards, they stated that they work for um they work for Salesforce and they train um the Salesforce Salesforce software with different agencies and because sales force can be so customizable, she was wanting to know what are some suggestions or what is a suggestion that you have for the step by step guide piece, especially for some of the older generations or even the video piece also because sometimes you don’t want to create too many videos because the screens may change because it is customizable. And so um and I did ask her, I said, okay, Well, do you have relationships with these individuals? And she said, yeah, so, so she’s not just going in one day and then just leaving. So over time, I did encourage her to just get to know the learners, um try to figure out what their needs are and to create a video for that agency specifically for that agency that may be helpful. And then as the software changes, she may need to um recreate a video, but hopefully that will last a little bit for, you know, once they’ve been, you know, customize their screens have been customized a bit, but that is one suggestion. She said that was very helpful. Um So, you know, she may not, she said she didn’t have time to do the step by step right now guides. So that’s okay. Um But let’s see if we could do some videos and because the video should be 3 to 6 minutes. She said that maybe, oh, maybe I could do some short videos depending on the topic and go ahead and create those and share them with the agency. All

[00:28:50.26] spk_1:
right, Lauren. Um You want to leave us with some uplifting thoughts about, you know, why it’s important to be all inclusive in your training.

[00:29:29.53] spk_2:
It really is. Well, thank you and thank you for the opportunity. So this subject matter is very close to my heart. I really enjoy training and especially those of the older generation. Um No offense but baby Boomers and the traditionalists. Yeah, they’re actually my favorite generation to teach. And I think oftentimes as we’re thinking about technology, we sometimes leave out um, Gen Xers, baby boomers and the traditionalists and we sort of forget about those learning needs. Now. Um I did not share this and you might not, you might know, but I actually have a doctorate in curriculum and instruction and,

[00:29:37.18] spk_1:
yeah,

[00:29:57.86] spk_2:
that’s okay. And so, um so training and learning is just very close to my heart. So just remember that no matter what the generation is, um just please keep in mind their learning needs and that if they’re in the classroom, they might be forced to be in the classroom depending on their jobs. But they all have various learning needs and they have um they have value at the agency and we need to equip them with the tools to be successful. We really do. And so um so it’s just been, it’s been very, very good, it’s been a good experience and I really hope that folks can take some of this information and use it at their workplaces and in their communities, at

[00:30:53.57] spk_1:
the very, very least rages consciousness. You need to be aware, sensitive to the different values, the different learning styles, learning needs of everybody who’s in your workplace. Not just the folks who are new to the organization or not just the folks who are of a certain age of a certain age, of course, So raising the very bad, I mean, you’re going way beyond just consciousness raising, you have a lot of very good ideas too. But greater consciousness is

[00:31:14.33] spk_2:
absolutely. And one other thing if you don’t mind, the you brought up a good point in saying beyond the new user training, the initial training, remember that just because the users of any generation has completed, the new user training does not mean that they don’t need on going training. So we want to remember that and make that a part of the overall training plan for ongoing training.

[00:31:21.49] spk_1:
Our staff, absolutely, internal professional development. People want to feel supported otherwise, quite quick. Yes.

[00:31:29.61] spk_2:
Yes, absolutely.

[00:31:35.61] spk_1:
I would like to put something on the record that I am a very young 61 born, born in 1962. So very among the youngest of all the baby Boomers is me on the record. I love it. Dr Lauren Hopkins, Dr Lauren Hopkins. Thank you very

[00:31:48.43] spk_2:
much. Thank you. I appreciate it, tony. Thanks for having me. My

[00:32:03.59] spk_1:
pleasure. She is social impact consultant at prepared to impact LLC. And thank you for being with me for our 20 our 2023 nonprofit technology conference coverage where we are sponsored by Heller consulting, technology strategy and implementation for nonprofits.

[00:33:23.25] spk_0:
Mhm. It’s time for Tony’s take two. Hello, who can you share non profit radio with? Maybe it’s among your friends, your colleagues who on your board should listen at least who on your board. Would you like to have? Listen, first step is you gotta share the show with them or who did you used to work with that you’re still willing to talk to. Could you by chance mention non profit radio on your linkedin or Twitter Mastodon? I’d be grateful if you tag me. I will certainly give you a shout out. And I thank you very much for thinking about who you could share non profit radio with and then sharing non profit radio. Thanks very much. That is Tony’s take two. We’ve got just about a butt load. More time here is goals aligned with technology.

[00:33:54.88] spk_1:
Welcome to tony-martignetti, non profit radio coverage of 23 N T C. You know what that is? You know, it’s the 2023 nonprofit technology conference that is hosted by N 10 and that we are in Denver, Colorado. We are hosted by Heller consulting technology strategy and implementation for nonprofits. And from Heller with me now is Jet Winders, Director of Sales at Heller Consulting Jet. Welcome to non profit

[00:34:00.76] spk_3:
radio. Thank you for having me, tony. Pleasure.

[00:34:04.57] spk_1:
Absolutely. Your session topic is how to align your nonprofit’s goals with technology. That’s right. Why is this an important session? Why do we need this?

[00:34:24.12] spk_3:
Yeah. You know, for so many organizations and certainly for tech enthusiasts at a conference like this, sometimes we geek out on the and want to jump straight to what system or what tool are we going to use? And it’s really important to step back and think about what is the goal of using that tool. So what is your nonprofits goals to even start with and then align that with the technology? Because the technology is always advancing something the organization is trying to do,

[00:34:52.20] spk_1:
right? The technology is advancing, presumably your mission certainly is stable. Your goals are going to evolve to achieve achieving that mission. But we need to align these moving parts basically.

[00:34:57.38] spk_3:
That’s right. You know, non profits, they spend a lot of time building strategic plans and they’ll outline, you know, what those North Star goals are and then what those specific levers they’re gonna pull, you know, whether that’s increasing fundraising or awareness or patient outcomes. Those are the goals that the technology is driving towards the goal is never let’s adopt a new tool just for the sake of doing it.

[00:35:22.22] spk_1:
So I’m taking from your, from your learning objectives, identifying technology strategies and how those affect software solution. So what kind of technology strategies are we talking

[00:36:13.40] spk_3:
about? Yeah, you know, sometimes we talk about uh organizations, you know, approach to technology, how do they adopt it? What type of relationship do they want to have with it? So for some organizations that might mean we want to be the most innovative in the field were okay taking risks if it’s going to allow us to be a first mover or advanced something or show the sector something they haven’t done before while others might be, you know, we have to be conservative with our dollars. We want to do something that’s tried and true. We want to do what is proven in the space already. And so we want to do what our peers are doing. That’s a totally different relationship with how you might approach technology and the tools you might adopt. And, and that is just, you know, sort of a philosophy that different organizations adopt that can have an impact on what technology they ultimately select.

[00:36:26.61] spk_1:
Okay. Have you done your session

[00:36:28.41] spk_3:
yet? No, it’s to, it’s on Thursday. Okay.

[00:36:31.23] spk_1:
So walk us through, how are you going through it with your in your session? How are you approaching this?

[00:37:30.18] spk_3:
Yeah. So for first, what I like to get organizations to imagine is that changing technology is actually part of a broader operational change within the organization. And whenever you change technology, uh your business processes also have to change along with that. And your people also have to change whether that’s simply training to use the new tools or it could be new roles and responsibilities based on those tools. And so you want to put in contact context, a technology change with the broader impact that it’s going to have to try to make that change. The other way. I like to get organizations to think about it is that, you know, the technology is always advancing those broader goals within the organization. And so we want you to think through the impact that you’re trying to make first and always be. So starting with that impact messaging rather than, you know, again, getting into the nitty gritty of what tools we’re gonna change in systems we’re gonna change. We need to be centering the impact that it’s going to have at the organization for us to actually sell and make that plan for what we’re gonna adopt and what tools we’re gonna move forward. Okay. So

[00:37:58.19] spk_1:
yeah, centering the impact, right? Not centering the tools we’re not focusing on, not focusing on the tools. Um What is there a method of you? I think you have a method of um assessing different options, information systems options. You say what, what’s, what’s that assessment part

[00:39:15.54] spk_3:
about? Yeah, we take folks through a roadmap methodology that starts with, you know, real strategic discovery to understand what organizations are trying to accomplish. Uh you know, get those specific requirements of what do these tools need to do? It’s not about tool functionality. It’s about what do staff actually need to be able to accomplish in their day to day rolls and then from those types of requirements, build out what you need these systems to accomplish for you. So what role will those technology systems play within the organization? And then only then start to put specific names to what those tools are and that’s where you might actually go out to the vendors at the conference to start to fill in. You know, we need a tool that’s going to do this for our organization. Well, let’s find what tool that is. And you know, the way technology has changed over the years, there’s so many options out there. You know, whether you’re going to take an approach that’s based on a platform and build and customize it to meet all those requirements, or if you’re going to try to find more highly special tools and uh take on the sort of integration requirements of using, you know, tools from different vendors. So there’s not one size fits all anymore of, I just need a tool that does X. You really have to think through that broader approach and put the pieces together and make sure it’s all gonna add up to, you know, those, those goals and outcomes you described at the very beginning.

[00:40:14.31] spk_1:
What about the difference between the like sort of the all inclusive, like like a black box solution or Salesforce versus smaller apps that do different things like accounts payable or there’s an accounts payable vendor behind me. Um Behind us, we’re in the same boat behind us. Um or something else does. You know, it is a fundraising CRM is if you’re, if you’re trying to center the goals, there’s, there’s, there’s one, there’s a one, one size fits all system like that really makes sense. Yeah. Well, one can it, I’m, yeah, that’s such a neophyte question. I don’t know.

[00:41:11.54] spk_3:
It’s, it’s a great question because you are centering the goals and then you also want to look at your organization’s relationship with technology. So that is that example I I shared about whether you’re an innovator or you want to do best practices. You know, these are sort of guiding principles on what your relationship is with technology. Another example might be, um we want to build up our own internal capacity to manage tools and systems with a strong I T and operations department where another organization might say we’re first and foremost fundraisers and program managers, and we’re going to leverage experts outside of our organization to manage our technology. So that’s two totally different relationships with technology. So when you start to decide on your own guiding principles at the organization on what your relationship with technology will be that can then help you answer that question of whether it makes sense to use a platform where you’re going to be responsible for maintaining the integrations and maintaining the customization, or we’re gonna look to a single vendor who’s gonna provide multiple tools in the ecosystem because we’re going to use them as our experts and, and not keep that internal expertise.

[00:41:40.23] spk_1:
Is there a case study or story that you can share?

[00:42:06.58] spk_3:
Yeah, tomorrow, I’ll be highlighting, you know, three different examples of organizations that we worked with and, and took them through this process. And so you know, for one organization, uh they were really focusing on having tools that were easy for their users to use. They needed to look across the organization to a platform that could support five different departments within the organization. Um And they were prepared to take on managing that platform but didn’t want to build it all out from scratch. And so that organization chose salesforce as a solution that had built some of the purpose built mission tools that they needed on their platform already working with another organization on the

[00:42:42.44] spk_1:
salesforce. Absolutely. What kind of outcomes did they see that? You think they would not have, they would not have gained if they had done is the way it’s typically done or, you know, focused on focusing on the technology instead of their mission and goals.

[00:43:06.24] spk_3:
Yeah, I think the approach that they might have taken that I, in my opinion would have been a mistake would be to look at each of these departments in the organization individually. So they’d be looking at uh you know, their programs and uh mission support separately from fun raising separately from finance. They might have each submitted an RFP focused on what are the requirements for each of that department? And they might have chosen different systems based on in a vacuum, what looked best for that department and then none of it would work together and I T would never be able to support it. They never get any good analysis of how information is actually flowing within the organization?

[00:43:30.24] spk_1:
Alright, I kept you from another

[00:43:59.59] spk_3:
story. Well, yeah. Well, in uh in contrast, another organization really was looking at efficiency, you know, they were in that state of having different systems within each of the departments and their I T department recognized that they couldn’t support the different systems that had been chosen independently by different departments. And so they really focused on having a centralized I T structure that could manage and develop solutions on behalf of all of these different departments. They chose Microsoft as a platform because it was an extension of expertise that they already had already using Microsoft in some areas of the organization and then building on that. So they have a core competency now as an organization on Microsoft and are able to hire for those roles and maintain solutions across the organization that are sharing from that platform.

[00:44:49.16] spk_1:
If you’re centering your goals, there’s a lot of organizational introspection that’s got to happen first. So are you, are you looking to your strategic plan? I guess if, if you’ve got one that’s current, I mean, how does this, how does this exercise take place before you start talking about technology

[00:44:49.81] spk_3:
solutions? That’s right. You know, when and where

[00:44:52.24] spk_1:
also it’s c suite conversations. Is it down at the user level? You know, so please wear also. Yeah,

[00:45:30.76] spk_3:
absolutely. You know, when we start working with clients, it’s amazing how much work has usually already been put into defining those types of broader organizational, you know, goals, you know what those strategic plans are, those are often already, you know, their year three of a 10 year strategic plan and they may or may not be on track to achieve some of those lofty goals that got put out there. So, you know, technology is really downstream to support those goals. And we’re often, you know, when we’re working with somebody in operations or an I T kind of forcing them to dig up that, that document and, and confirm like this is still the path the organization is, is on, that’s what we’re trying to accomplish so that we can put our recommendations in context of what the whole organization is doing.

[00:45:52.09] spk_1:
Okay. Um And you had a third story.

[00:46:31.72] spk_3:
Yeah. Well, you know, I I shared uh an example of a Salesforce platform and Microsoft platform. We worked with another organization that actually left Salesforce, um really recognized that managing that platform was too much for the organization. They did not want to keep the in house staff to manage that. Uh They wanted to focus on fundraising, but, you know, didn’t really have the internal capacity to, you know, select apps or integrate with, you know, other online tools. And so they actually went to a purpose built solution, they went to virtuous that happened to have a lot of, you know, features and functionality out of the box for them with an easy on boarding process and a lot less ongoing maintenance and cost for them in the long run. And so, uh, there’s no, you know, perfect solution for everybody out there. It’s really about aligning what you need, you know, to work with and the tool and, and finding what’s going to be the right fit for you.

[00:46:57.27] spk_1:
You have some recommendations about evaluating different uh solutions that you might have, you might identify. Okay, they fit your, your, your stated goals. How do we make the, make the decision?

[00:47:28.65] spk_3:
Yeah. Well, one thing I discourage folks from doing is focusing on the old demo with organizations. You know, when we talk with folks, that’s almost the first things that they go to, you know, they wanna see demos of a bunch of different products and the demos only offer a limited insight into some of the usability, you know, how user friendly something might be. Uh people are flying through the

[00:47:33.69] spk_1:
screen, they could never replicate it, you could never replicate it five minutes after it was shown to you.

[00:48:15.84] spk_3:
That’s right. It doesn’t give you the full perspective. And so, you know, what we really encourage folks to think through, you know, once you’ve done that sort of identifying your goals, understanding what types of tools might be appropriate based on how you want to approach and use technology, then, you know, actually identify systems and platforms that could meet those goals. Sometimes there’s only one or maybe sometimes there’s one or two with big contrasts between them. You can actually do a lot more groundwork and understanding whether those are going to be a fit for you or not before you actually see the product, seeing the product is just that kind of final confirmation to see how it works and get a little more familiar. So how do you do

[00:48:22.87] spk_1:
this groundwork in your evaluation? How do you, yeah, what do you do before the

[00:49:07.82] spk_3:
demo? Yeah. So from, from your discovery effort and developing the requirements, the critical step is prioritizing those requirements against the goal. So you know, when you ask people what they need or what they want to be able to do, you’ll hear tons and tons of different things. And so the real critical period is prioritization of what is going to be mission critical for that fundraising strategy. That’s gonna get you double fundraising in three years or what’s that critical requirement? That’s gonna allow you to analyze whether, you know, multiple, you know, whether one of your program participants is actually participating in three programs so that you can actually see, see that rather than it being siloed data in separate program databases. So prioritizing what’s critical for you allows you to then look at different technology approaches and systems and narrow them down before you ever get to the demos. What

[00:49:24.98] spk_1:
else do you have planned for your audience tomorrow that we haven’t talked about yet.

[00:49:59.80] spk_3:
Yeah. You know, the last exercise I’ll talk folks through um is one way to, to map out your systems in sort of a pre work to any technology selection is to track what data is coming in to the organization where that data is stored, how it’s being used by different individuals and what other data folks would want and need. You know, sometimes a mistake that we see organizations make is they just think all data is good. We want to capture as much of it as possible, but that’s actually not the case. You really want to understand what data you’re already getting and where it is, but also what data you need to make critical decisions and who needs to use it. And when, because having that kind of map of where your data is, how you’re going to use it and what you need is really a lens that we can use to look at these technology systems of whether it’s going to support that or not.

[00:50:25.97] spk_1:
Okay. Anything else planned for tomorrow? I don’t know what you’re holding out on nonprofit radio listeners. I think we’re

[00:50:33.15] spk_3:
gonna talk about tomorrow. I think you’ve got the highlights for sure.

[00:50:47.12] spk_1:
Okay. Okay. These Jet Winders, Director of Sales the hell are consulting, which is our 23 N T C sponsor technology strategy and implementation for nonprofits. Jet. Thank you

[00:50:52.14] spk_3:
very much. Thank you, Tony Blair. My

[00:50:54.11] spk_1:
pleasure and thank you for being with tony-martignetti non profit radio coverage of 23 N T C 2023 nonprofit technology conference

[00:51:38.77] spk_0:
next week, equitable project management and make time for professional development. If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Check out donor box dot org. Our creative producer is Claire Meyerhoff.

[00:51:41.05] spk_1:
The shows social media is by Susan Chavez

[00:51:43.71] spk_0:
Marc Silverman is our web guy and this music is by

[00:51:49.46] spk_1:
Scott Stein. Thank you for that

[00:52:00.34] spk_0:
affirmation. Scotty B with me next week for nonprofit radio. Big nonprofit ideas for the other 95% go out and be great.

Nonprofit Radio for June 7, 2019: Disrupt Unconscious Bias & Your Normal Is My Trigger

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Joe Shaffner, Minal Bopaiah & Sara Boison

Joe Shaffner, Minal Bopaiah & Sara Boison: Disrupt Unconscious Bias
Our panel encourages you to dive deep into your own biases and how they influence you and your brand. Then deconstruct and disrupt those you no longer want. They’re Joe Shaffner at International Center for Research on Women; Minal Bopaiah with Brevity & Wit; and Sarah Boison from Communities In Schools. (Recorded at 19NTC)





Barbara Grant & Eve Gourley: Your Normal Is My Trigger
Accept without blame that your normal is not everyone’s. This panel helps you recognize differences and manage across generations. They’re Barbara Grant with Crux Consulting Consortium and Eve Gourley from Food Lifeline. (Also recorded at 19NTC)





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View Full Transcript
Transcript for 442_tony_martignetti_nonprofit_radio_20190607.mp3 Processed on: 2019-06-07T19:22:27.262Z S3 bucket containing transcription results: transcript.results Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results Path to JSON: 2019…06…442_tony_martignetti_nonprofit_radio_20190607.mp3.778427195.json Path to text: transcripts/2019/06/442_tony_martignetti_nonprofit_radio_20190607.txt xero Hello and welcome to Tony martignetti non-profit Radio Big non-profit ideas for the other 95%. I’m your aptly named host. Oh, I’m glad you’re with me. I’d suffer the effects of trick Otello, Sis, if you split hairs with me over whether you missed today’s show disrupt unconscious bias. Our panel encourages you to dive deep into your own biases and how they influence you and your brand, Then deconstruct and disrupt those you no longer want. They’re Joe Shoffner at International Centre for Research on Women Minal, BOPE IA with brevity and wit, and Sarah Boysen from communities in schools that was recorded at 1990 si. Then you’re normal is my trigger except without blame that you’re normal is not everyone’s. This panel helps you recognize differences and manage across generations. They’re Barbara Grant with Crux Consulting Consortium and Eva Corley from Food Lifeline that’s also recorded at 19 and TC Tony stay too pissed in Brussels, Responsive by pursuant full service fund-raising Data driven and technology enabled Tony dahna slash Pursuant by witness Deepa is guiding you beyond the numbers regulars wetness cps dot com My goodness and by text to give mobile donations made easy text NPR to 444999 I got that one already is enough. Here are Joe Shoffner, Middle back-up Aya and Sarah Boysand from 1990. Si. Welcome to Tony martignetti non-profit Radio coverage of 1990 Si. That’s the non-profit Technology Conference. We’re in Oregon, Portland, Oregon, at the convention center. This interview, like all our 1990 si interviews, is brought to you by our partners at ActBlue Free fund-raising. Tools to help non-profits make an impact with me are Joe Shoffner, Mental BOPE Aya and Sarah Boysen. Joe is senior communications specialist at the International Centre for Research on Women. Excuse me. Mental is principal consultant at brevity and wit, and Sarah is director of digital strategy for communities in schools. Welcome everyone. Thank you for your pleasure. Have you, uh, we’re talking about your seminar topic, which is disrupting unconscious bias as we grow our brand. Uh, let’s start down at the end. Sarah. What? Before we unpacked What? Unconscious biases? What What’s what’s the trouble? What are non-profits not getting right about growing their brand that you wish they would? Well, I would say a lot of non-profits are really struggling Teo identify where some of the problems are coming from. In terms of things like hiring a promotion in terms of the communications, I think a lot of organizations are starting to see that diversity isn’t something that just could be thrown around is a buzzword. But it’s something that they actually have to embody within the organizations, and from there it usually flows through the word. Okay, mental. You want to add to the headline on the leave? Um, yeah. I mean, I agree with everything. I think I’m sorry agree with everything, Sarah said. And I think in this day and age, brands do need to be very conscious of diversity and equity and inclusion if they want to have a brand that’s still relevant. I think thie millennial general generation is probably the most inclusive generation of it’s time. America is more diverse than it’s ever been. And if you want to appeal to all segments of the United States, if you want to be a global NGO, and in the end, the in the era of social media where a misstep can go viral, it’s really important that brands protect themselves by having an awareness of how unconscious bias could have affected their brand. Okay, Joe, you want to lead us in a swell, I think the one point, I would add is, is that unconscious bias within a browned is both individual and group. So in order to work as a team to tackle unconscious biases that come out in your brand, you have to alert look internally as an individual and as a team. Okay, let’s define unconscious bias. What do we mean? Sure, So they’re going to throw it to me since I have the degree in clinical psychology. And so I’m technically supposed to be able to do this. So it’s It’s easier with slides and with visuals, to be fair, if you are a picture of the brain. But I’m gonna I’m gonna do this via just speaking and see how this goes. Basically, within the human brain there, two systems of thought. There’s automatic thinking, and there’s deliberate thinking. Dahna condiment talks about this and his work thinking fast and slow. I prefer the words automatic and deliberate, because you can have delivered thinking that is fast as well. And unconscious bias happens because thie automatic thinking pathways, which air dictated by the limbic system, which contains the amygdala and the hippocampus. And those are areas that are really responsible for creating emotion and creating memories tend to fire together. And what that allows you to do is to make quick split second decision. So, for example, if you’re in a dark room and you you walk in and it looks like there’s a snake on the floor, you would recoil. Now, if you turn on the lights, you may find that that snake is actually a rope. And so you’ve based your data, your based your reaction on what your brain has perceived and made a split second decision that’s protected yourself. We’re talking about such decisions about people. Yeah, so if people in groups, yeah, so if you are not exposed to people of a certain race. But all of your data has been for movies that portray that raised negatively you may have if you meet somebody of that race, your initial reaction, maybe based on poor data at the same time, that automatic system can protect you. So I used to be a rape crisis counselor in a previous life, and a lot of women have said that they had the sense they had a flag that said maybe this guy was dangerous, but they didn’t want to be biased against them. And that’s not the time to just go against your bias is what we really talked about in our session was that if you want to mitigate biases, you have to start employing that more deliberate system of your brain. And bring your unconscious biases, too, your awareness, and really start to look at whether you’re basing those decisions on accurate data or not. If you’re a woman who’s in a position where you physically feel threatened, you need to get yourself out of that space first. But then reflect back as to whether your fear was based on something realistic or whether it was based on a past memory that was maybe inaccurate for that situation. Or worse, just something culturally that understood. Yeah, and grossly. It could be grossly and actually wrong, and but it it could be really accurate. And it it’s up to every individual to really do the work to explore where their biases air coming from and be able to respond from from their deliberate thinking from their from their executive functioning part of the rain. Rather then just that primal urge of their brain. Okay. And then Sarah on I may even be asking youto repeat what already said, But I’m trying to I’m processing this. And you all have been thinking about this for months. Relate this back now to brand, please. Yeah. So in terms of the brand, I mean one thing I can say that, at least in my organization, that community schools, what we’re doing is we’ve implemented diversity equity and inclusion work. So what we were doing is we’ve identified a taste of the basic level that there’s some work that we need to do organizationally, right? So we recognize that as we work with one point 6,000,000 students across the country, that each of us individually may, you know, we all hold biases, and it’s up to us to do that work to ensure that we’re able to better serve our students and better understand their circumstances. So what is happening at my organization is that our board of directors is actually mandated that we implement d I work across all of our affiliates across 26 states and D. C. So there’s work that’s being done from the top down and also from the bottom up. So what we’re doing as well is that we’re we’re going to our affiliates and we’ve actually way have affiliate representatives that are on a d. I planning team. And what they’re doing is they’re actually creating a tool kit, and they’re creating actual work flow for the entire organisation for us to follow in order for us to better serve the students in our community. So this sounds like I mean, even though I asked you about Bram, this sounds like mission. I mean, it goes right to it, really is more of your work and your what your mission is. Absolutely. I feel that if you can’t address a lot of the things that go on in terms of diversity equity inclusion, I almost feel like you really can’t as an organization served. You know, many of the populations that way Do you want to help? So d I needs to be identified as a core value of the organization? Absolutely. It’s time for a break. Pursuant. The art of First Impressions had a combined strategy, analytics and creative to captivate new donors and keep them coming back. It’s all about donorsearch acquisition. It’s on the listener landing page. You want to make that terrific first impression so that your donors stay with you. They’re attracted to you and they stay retention as well as attraction. You’ll find it at Tony dahna. I’m a slash pursuing with a capital P for please. Now back to disrupt unconscious bias. I mean for a non-profit. Hold on. I want to find out what his communities in schools do. What’s the work? S o Right now we serve one point 6,000,000 students across the country. Essentially, how it’s structured is we play psycho. Nader’s within schools. So we work with school district and schools and state offices. We have sight coordinators in schools that helped afield. Resource is between the schools in the community to help the students and their families. Okay, pulling together resource is from local communities. You’re in 26 states. Yes, we’re 26 states in D. C. Okay. Community resource is for the benefit of students. Yes, So it is. It’s academic and community resource is so good example would be like if a student comes in and their and their families facing homelessness instead of the student putting that responsibility on the family and the student, the site coronated will help so one identify what some of their needs are and work with those in the school as well as some of the folks in the community to ensure that the students able to get the resources that they need so they could focus on school. We’re gonna know I was just going to put a finer point on Sarah’s comments and say that you know, for non-profits how you execute your mission is your brand. And so that’s why I like if there’s bias and how you’re executing your mission, that is a reflection of your brand reputation than in the space and goes back to, you know, how do you want to be known in your community in the country? Okay. Okay. Um, so from your session description, your dive deeper into our own biases on how they influence us on the point being made that we’re not only talking about organizationally, but also individually, Um, how did they influence us? I mean, it could be positive. My my thinking is that it’s I mean, I think, is that it’s mostly negative. But it could be positive, I don’t know. Or is it all negative? How did the job your turn? How does how does how did these biases influence us? What’s don’t go by me? What’s the consensus of the pattern? Sure. So I think one thing mental untouched on was the snake versus rope on DH. You know, applying that to Ah non-profit setting where it shows up is actually because there’s so many things going on at one time that you have to make decisions quickly so you don’t have a lot of time. It feels like to process and to think about these decisions that you’re making so to an extent, what we wanted to focus on them. The session was how to bring that out and discuss it in an honest way with those in your organization and also focus on who is in the room who is at the table discussing this because you do get caught in these cycles sometimes of having the same people making these decisions, whether it’s events, whether it’s what photos you’re choosing. Teo, display the Bowler hat brand. What project you’re taking on and a great way to mitigate that is bringing other people in from different backgrounds, different perspectives, different views and how you work together to come up with solutions of that. Create that change. Okay, the how and the who Let’s talk about some of the house. How do you bring it up? So one of the things that we’re working on at I c e w is the International Centre for Research on Women is an event checklist. So we’re aware that with all these quick decisions we’re making, sometimes you bypass the thought process and how to, uh, figure out how who’s on the panel for the events on DH? The checklist brings into mind, um, you know, who are you bringing in for the planning stage? I think that was the most important point that we came out with is who’d you bring in the room? And then you look at, um what photos? For the invitations you look at, you have considerations of who’s on the panel. So, for example, if you have a panel on talking about youth and there’s no one represented who is in the category of youth, right, so, uh, kind of bringing all those perspectives to the table. Okay, Sarah, anything you can add about who should be in this conversation? Yeah, I’d liketo piggyback on what Joe was talking about. So for me, like working in the use sector, what I’ve seen is a lot of times you have people who are making decisions that, uh, that that impact other people. And one of the things that I really want to challenge, not only just ourselves, but other non-profits do is to really allow the people that we’re serving to be the experts on their lives like, yes, we have the resources and the tools to maybe empower them, um, to shift course of change. But I really do feel that we’re doing ourselves a disservice by not bringing the people that we serve into the conversation to be a part of the solution. And that’s one of the things that including when their school age Absolutely that’s do-it-yourself. Absolutely. And I for us, I mean, there’s definitely a perception that young people aren’t ready for leadership right now, but many of them are already leaders in serving in their communities, and many of them are very well versed in what’s going on and some of the problems at their peers phase. So we’ve actually found it to be incredibly powerful toe bring in students early on in the process. When we’re doing the programs, when we’re doing projects and asking them, Hey, what is going on? And what do you feel would actually be a viable solution? And we actually just did a student in it. Evasion Challenge in Las Vegas and we had four students. Three of them were from Charlotte, and 11 was from Michigan. And they actually presented ideas that they worked with on a student team to help mitigate some of the issues that are happening at their school on. It was a great opportunity, one for adults to kind of just sit back and listen to these students. But it was also another opportunity where we were actually e-giving Students of resource is to be able to actually create change in their own neighborhood mental about how to raise your advice, how to raise this in in your organization. Yeah, it’s an interesting question because I think it’s sort of organically being raised in a lot of non-profits right now because, like I said, the younger generation of employees who are coming in are very aware of this and really wanted When you have an intergenerational office, Yeah, and and I think, really, when we’re talking about building diversity, equity inclusion when we’re talking about building inclusive cultures, what we’re talking about, his power dynamics. And so you really need to be able to study power to be successful in any diversity and inclusion initiative. And that means working with leadership. If leadership is not bought in that diversity and inclusion needs to be a core value of the organization, it is unfair to put the burden of change on people who have lesser power. And and that’s really critically important for organizations. Understand, once leadership is bought in, then it needs to be like any other operations or business unit where there is actual commitment in time and money and metrics for progress. How do you get this buy-in What? So much of the power is white and male. Yeah. Andi, let’s assume the leadership is because a lot of it is not all but a lot is Yeah. How do you How do you go to the CEO? The white male CEO and try to get this D I core value buy-in from? Yeah, the guy whose power he perceives is being threatened. Yeah, so not assumes. Powers xero some, but But ah, lot of guys do. Yeah. So how do you overcome that? Yeah, so that’s a big question. So I’m gonna take it in multiple ways. Got two and 1/2 minutes now we have more than yeah. No, that’s a really good question. And I think it gets to their multiple approaches. First of all, like somebody died. So I would not recommend somebody like me because I’m much better at strategy than I am as an executive coach or facilitator. I think it takes, um, Riel s o. I worked with a lot of diversity inclusion. Consultants are facilitators, and they’re exceptional at their ability to have a conversation at that level That doesn’t trigger people’s defensive isn’t Isn’t this almost essential? Tohave an outsider facility trained facilitator. Sarah, you’re shaking. Did you did you use a a facilitator? Yeah. So currently way Do bring in outside facility. Other conversations I’ve had with other guests. They’ve said that it’s almost essential because it’s doing conversation. Could break down. Yeah, rapidly. And you need you need sort of an outside there. But, I mean, I think of a diversity inclusion consultant almost like a family therapist, like their job is to give you that outside perspective and help you to see things in a new way on DH, then within, like, sort of having those conversations. There’s multiple things that you could speak to. Some people like to go the fear and avoided through, which is what I mentioned before about brand reputation. You know, if you want your organization to continue to be successful in the 21st century, you need to get on top of this. Bring a Brown. Once gave a talk at Were Human last year, where she said, If you are a leader who is not talking about diversity and inclusion, you will not be a leader in five years from now. And if you are going to talk about it, you were going to mess up and you were going to fall flat on your face and you were going to make mistakes. And you need to learn how to be an evolved enough leader to make public mistakes. And like rumbled through it and get through to the other side. So it takes a lot of it takes a very mature leader to be able to do this. The second part is to make what people like to call the business case, which is There’s research that shows that shone and this is from the for-profit sector. But companies that have diverse product teams have three times as many patents as companies that don’t. So the leveraging diversity will inevitably help your programs, your operations, your bottom line. And that’s really important to know, especially as we live in a more globalized world. I mean, I remember growing up is an Indian American. I didn’t think most of the television and most of the magazines were relevant to me. I didn’t buy any of that stuff. Nobody got my dollars because nobody was marketing to me on the third way is really too, you know, I think that there are enough white men like Joe, and you probably like you, Tony, who are you who are men of conscience? You know who who understand that you shouldn’t. There is a business case to be made, but you should just write this was the right thing to do for God’s. You shouldn’t always have to make the business case to do the right thing. And more importantly, like how, like, Why don’t you want to create a place where you wouldn’t recruit the best talent? You know, like Sara shared an experience today in our session. I’ve had a similar experience of being in organizations where we wanted to give our best. But the lack of an inclusive culture made us leave. And so you’re losing exceptional talent because of unconscious bias or because of your lack of commitment to including creating an inclusive culture. And so if you want to create the best products and services, if you want to have the best programs, if you want to have the greatest impact, this is is absolutely critical to all of those goals. And so diversity Inclusion isn’t something you do because it’s nice. It’s something you do because it’s mission critical and a strategic goal for every organization. I feel like the conversation has been raised to another level just within the past few years, and that may be the result of black lives matter now metoo. More recently, metoo No, because for so many years it was just It’s the right thing to do. But now, on DH, that was unavailing, obviously, to the white power structure, white male power structure, because things weren’t changing. So doing the right thing wasn’t sufficient a za motivation necessary but not sufficient. But now you know we’re so buy-in next level, we’re making the casing in different ways. That you can argue should have been, should not have been necessary. But Aziz said change wasn’t happening. So, you know, making the business case, for instance, Yeah, If you have to bring it, bring it to the bottom line and say you risked relevance, you risked losing talent. Well, I think it’s a communications professional, and other communications professionals here can speak to this. It’s important to speak to the values of your audience, and I think it’s it’s hubris on the part of people who actually care about these things to believe that the other person must think like you in order to be able to enact diversity inclusion initiative. I really think that Dee and I needs to take the same approach that truth campaign took to smoking. They created a multitude of ads, and they basically was like, We’re going to target everybody. We’re going to target everybody based on whatever they care about. And so when you would see the ad, maybe one out of 20 adds spoke to you, but then they got 20 different archetypes that they could speak to. So they weren’t saying, Oh, you have to care about this one thing in order for you to buy into this way of living. And I think diversity and inclusion needs to take that approach that different people are going to be motivated by day, different things. And we need to be able to speak to all of those motivations instead of sort of rank ordering and saying This motivation is better and more noble than this other motivation. I think that’s really judgmental, and it doesn’t move anything forward. Okay, Joe, we haven’t heard from you in a while. What you want to contribute? So, uh, we focused a lot of the session today on, uh, workplace, but I would extend that to say, particularly for white males. Um, this is a conversation that I think needs to be had in the home. A school on the street because of some of the issues that we’re facing. It worked. We bring in tow work. It’s not just something that comes up at work. So it’s something where to have a coffee with someone and and just try to shift perspective a little bit. And there’s in the us in particular is a lot of this attitude of pull yourself up by your bootstraps. Um, which, yes, that’s worked for some. But there are others who don’t start out at the same level where there is race, gender, economic way, same level. But you don’t have the same opportunities, right? Don’t have. You don’t have the power. Yeah, So it I think by avoiding, um, even reflecting on that, that’s where the biases come in. And that’s also where we continue doing the same thing, Um, at work, at home. So it’s like, how do we create that shift? And part of that? Is this through honest, open communication? Ok, uh, we still have, uh, another two minutes or so. Two and 1/2 minutes. What else have you done your panel yet? Yes, you have. Okay, So what else you had 75 minutes with in front of an audience. What else did you talk about? That we didn’t talk about here or more detail that we didn’t go into enough. We got a couple of bones talk about white privilege of fragility. Sametz. Well, actually, actually want anything I want to bring up was we had a bingo card which included some of these terms, but we did have, ah, exercise on privilege. So essentially, we made some statements. Uh, and people would raise their hand if they felt that reflected on them on DH. Keep their hand down if they felt like it didn’t which there’s been a breach has such a sure such as? I have no college student loans. There were some that raised their hand, Some that didn’t, um that one’s a little easier to answer than others. Like I’ve never been bullied. Some might think, Uh, yes, I’ve kind of been believed, but it hasn’t been to the level of what I think. Other people have been bullied. So what we focused on through that was that it’s a little more complex. It’s not binary either, or sometimes the decisions made in those moments, um, are more complicated. And I think That’s kind of what we want to focus on here. Um, so relate this back to white supremacy. Yeah, sure. Um so white supremacy, white power, White power, White privilege. Okay. Yeah, No. So a lot of, for the most part, this is just to reflect on the fact that the privileges are there. I think that’s Ah, it seems simple, but for a lot of there are a lot of people who will not associate themselves with privilege. Or they’ll say, But I grew up in a poor area without reflecting on the fact that maybe someone else of a different skin color or different gender also did. But it’s staggered. So that and this white powers, you say, white privilege. It’s structural. It’s ingrained in our systems and our institutions, um, and and too tow have those conversations. And to create change, we really have to be reflective and admit that they exist. Okay, way. Have another minute left. So let’s, uh let’s give the wrap up sorrow that I asked you to start with you. Have you mind wrapping up what you want to leave people with? I just really want to challenge people to do the hard work of really looking within themselves to identify any bias is that they may have on and just know that it’s a lifelong commitment. I think a lot of people go into it thinking like, Oh, I’m going to do, you know, for three hour sessions this year and I’m going to be woke check, Yeah, and you know, I definitely want to challenge people, not to feel the pressure to be quote unquote woke. I feel like that’s a word a lot of people have been throwing around recently, and I just think that people need to just do the work consistently in order to be able to change their perspective on different peoples in places and things. All right, we’re gonna leave it there. Thank you very much for all three of you. Each of you think they are. Joe Schoffner, senior communications specialist at the International Centre for Research on Women. Manabu piela, principal consultant at Brevity and Wit, and Sarah Boysen, director of digital strategy for communications for communities in schools. Thank you again. Thank you. Thanks to you for being with Tony martignetti non-profit radio coverage of 1990 sea as non-profit technology conference in Portland, Oregon. This interview. Like all our 1990 si interviews brought to you by, or partners that ActBlue free fund-raising tools to help non-profits making an impact. Thanks for being with us. We need to take a break When you see piela CPAs, it’s in the title. You know what they do? Do you need one? Do you need a new one? If you think you might need help or your tinkering around the edges of maybe changing accountants, check them out. You goto weinger cps dot com. Do your due diligence there, of course, and then pick up the phone. Talk to the partner. Yet each tomb who you know because he’s been on the show twice already and he’s going to be coming back. He’s not high pressure. He’ll explain whether they can help you. All right, that’s the process. Get started at Wagner’s cps dot com. Now time for Tony’s Take two. My video is pissed in Brussels. Yes, uh, manic in piss, and that is what it’s called. I’m not being crude, so if you turned off well, if you were to turn off the volume or shut me down, then there’s no point in me saying Don’t because you’ve already done it. But for those of you were still here, like on the fence. Don’t be offended, because that is what it’s called. There’s a statue in Brussels, Belgium, called manic in piss. Okay, maybe it’s peace in Belgium on these manic and peace, but it’s spelled like this. So, um yeah, so I got I got assaulted. I got assaulted by the little statue. Um, he pissed on me and you can see it. You can see it on the video at tony martignetti dot com and then go to Brussels, Belgium, and get some for yourself. Just keep your eyes in your mouth close. That’s all on DH, that is Tony’s Take two. Let’s do the live. Listen, 11 the, uh And you know what comes after that? So the live love goes out. Thank you for listening. I’m grateful. The live love to those of you listening at, uh, Friday 1 p.m. Eastern time. And whatever time zone you might be in, the love goes out to you and the podcast pleasantries My gratitude to our over 13,000 podcast listeners. Sometimes I wonder why you stay with with all the I don’t know the talking about piss and everything else. But you have you have you still here? So the pleasantries go to you and you should stay. Don’t Don’t wonder why Leave? Leave the wondering and the and the worrying to me about that you just stick around Ana. Now here is from 19 NTC. Your normal is my trigger. Welcome to Tony martignetti non-profit Radio coverage of 19 1990 Si. That’s the non-profit Technology Conference 2019. We are in Portland, Oregon, at the convention Center. This interview, like all our 1990 si interviews, is brought to you by our partners at ActBlue Free fund-raising Tools to help non-profits make an impact. My guests now our Barbara Grant. She is CEO of Crux Consulting Consortium sitting next to me and even Gourlay. She’s director of information systems at Food Lifeline Barbara Evey kruckel. Thank you. Thanks for having a pleasure. Pleasure. Your topic is a little provocative Little bit, er when you’re normal is my trigger unpacking multiple generations and white privilege. Let’s start with you. What? Uh what do we need to know? Give us Give us the headline in the lead. Well, what’s going on here? You fundamentally, you have a normal that you view the world of particular way. That is your way of viewing the world. And you think that’s the real way. That’s the truth of the world on you interact with it like it’s absolute, but you don’t appreciate. You do sort of live your life like other people’s normals of the same as your normal. And that causes real problems for people, particularly in regards to white, privileged white. People think that they’re the normal and they don’t attend to the concerns of people of color, and people of color lose out, significantly weaken all these different measures of public health will show that. But it’s very hard for people to see why their behavior is white people houses impact on people of color, and we’re going to delve into the dynamics, underlie the and really give people some access to engaging with how that their behavior has these negative impacts on the world. Okay, what what are some of these negative impacts? Barber? Well, I think that first we start with generations. And so what we’re trying to look at is that if my definition of What is normal is not your definition of what is normal. So, for example, what should be on a recruitment form like if you’re filling out a job application, should you ask people for their gender or not? So some generations would think? Of course, it’s a recruitment Forman application. You put your gender male, female, other generations would think, Why are you assuming my gender? Other people, other generations might think I don’t want to work here because clearly you’re more interested in my gender than my qualifications for the job. And so part of what we’re looking at is it’s not about one thing being bad or good. It’s about looking just to understand. The fundamentals, like Evil is saying, is that there are different definitions of normal and they shape your judgments and the shape your behaviour. And how can we look at that together? In-kind oven on blaming context because too often when we try to talk across differences, what we find is that people are talking, blaming like I think this is normal. You think that’s normal and I’m judging you is wrong. Uh, without trying to make excuse, though. But if we’re talking about across the generations. It’s what those of us and the older generations were brought up with Your butt s o to not make its use something but we can relearn wear depends on which people you’re tryingto hyre were trainable were trainable. Well, I think I just take it from a perspective of utilization based perspective. If you’re trying to hire people who aren’t exactly like you, it might be useful to understand what they think is normal because those are the people you’re trying to hyre those people are trying to work with. It’s not like what you think is wrong or how you were brought up is wrong. It’s just now there are five generations in the workplace, maybe for the first time in human history, because we’re all living longer and we’re not leaving. And we’re actually caring what younger kids kick would think. And another traditions. Other generations, you know, people who are younger really haven’t been accorded a voice, and people who are older either died sooner or left the workplace. So now we have five generations, all of which have been shaped by different understandings of what’s normal and so part of what we’re trying to do is to say these air who were working with on purpose. And so how do we create a workplace that is inclusive and gets the job done that we want? E. What is this normal that we’re talking about? If everyone’s normal is different or their cohorts that so you just coalesce around sort of more or less together. But But as an individual, what’s what goes into my normal? What goes into your normal what? What’s the normal? What are we talking about? Yeah, because you don’t you don’t think about it. It’s like you wake up in the morning and sort of put on your normal right. What is it? The world just seems to be to you a particular way. And the way that it seems to you isn’t necessarily the same way it seems. Other people want me to think about it. I mean, I don’t get too conceptual, but it’s an interesting talking to delve into right, like the context of your world and the content of your world are different things. If you’re a man, you have a view of the world in an expectation of what public safety feels like So it’s you know, too. Am your your friend’s house. You don’t call for a cab. Gonna walk home like it’s an hour. Like as a man, you have a view of whether that’s safe or not, and you’ll have your own opinion of it. If you’re a woman, you’ll have a very different view of that. Now there’s no Is there a reality or whether it is or isn’t safe to walk home? No, there’s no actual like, objective measure of what safety looks like, But I’m a lot of people don’t really understand it. Don’t appreciate that. They do have these. These contexts they view the world through. When you actually start attending to them, you realize that it’s not just like a couple of things. You have this entire world view on this entire perspective that informs everything about your existence, and you’ve probably never thought about it. Once you start thinking, you start finding things that you wouldn’t choose to believe. You know you you have come to believe that based upon experiences that you’ve had and lessons that you’ve learned and you pick up these ideas and you know it’s really good work to do that reflection figured out because it’s not just about race. I mean, it certainly has an impact on race, but it can affect your relationships that can affect your success in business. Your coworkers, like everything that you do in you, your life is in form. But this context and doing the work of digging into it’s really important. We like to look at it from levels in your workplace. In your non-profit. There are things that people you’re trying to attract, people you’re trying to retain professional development, how fast people are promoted, what’s appropriate use of technology in the workplace, What’s appropriate professional behavior, what’s appropriate communication, all of these things of what is appropriate in the workplace, these air. What you think is normal is common sense, and so, but that normal common sense is different, according to these different five generations. And we think it’s pretty funny because we catch ourselves all the time saying, Oh, I guess I thought I just what I thought right? But But it’s not funny when it happens in a space where the dominant normal gets to decide. Like I might think, it’s funny that you think that, but if you are in the dominant position, then that’s what it is. It’s gonna happen. So part of what we try to do is to just open up the conversation so that its future oriented decisions, instead of how we’ve always done it in the past. I had a panel last year at NTC, and, uh, it was related to this topic, and the subject of job descriptions came up, and it was the use of the word professional. You know, a professional makes makes a professional appearance. Yeah, well, that exclude, I think the guests. It was a panel of, I think there were three think there were three. And it was, I think, was Raja Agarwal on everything. He was sitting next to me and he said, So that excludes everybody with dreadlocks in a white privilege world. Those are not professional. So does that exclude everybody who’s black because their hair is different and you know, so that’s where that dominant. But the perspective is different than a note. A new miracle perspective. Yeah, but just to use the word professional, I mean, it’s an office. I do want people to be professional, but then, you know, professional appearance. You know that’s different than comporting yourself as a professional. You don’t even need to say professional. In the job description, you can consult season, think out of an interview. So it’s fun when you start scratching away at that word like professional like, What does it mean to be profession? Doesn’t mean, like no skilled at using office communication tools for understanding. I was 14 XL, but doesn’t mean where’s a shirt and tie e mean it does mean those things, but unless you actually do the work of unpacking it, you don’t know what you mean. And it could be really detrimental to people like my own personal experience. I’m originally from Ireland. Dahna immigrated United States and was about 20 because I immigrated. I interrupted my college experience, and I never actually finished college. But a lot of job descriptions will say, you know, college degree required, and that’s that’s an assumption that people make about, like hiring that that’s a normal for people that if you’ve been to college, you’re there somehow qualified or somehow more capable of doing a particular job. Now I like, almost finished going. I was like one semester away from getting done and I have no regrets about coming to United States like that was absolutely the best decision I made. It was totally worth giving up, called my degree for. But you just got to really take the time to really investigate what you really mean by what you say because it has an impact on people and those impacts show and they’re often invisible. I think if you talk to people, United States, no one’s ever well, very few people will actually claim to be racist or will endorse racist perspectives. Or, you know, it’s very, very rare to find someone who’ll do it. If we do find them, we isolate them pretty quickly. But racism’s vivid and clear it. She was really clearly in the statistics. So how does it keep happening, like word of these, these negative influences come from. You have to be able to look beyond the surface in order to see that, and that’s where this but this work is about. I think what’s really important about the generations conversation, why we’re using this as a vehicle for talking about privileges, that this is a fun and accessible, an easy way to get into this conversation is not anywhere near is. Confronting is talking about race. It can be challenging, but generations it’s it’s a It’s a fun conversation right on dure. Your topic is generations and white privilege. So let’s overlay the white privilege to this. But now we’re at a disadvantage. There’s three white folks talking about white privilege. Well, one of the things we found is that oftentimes one of the dominant mentalities is that people of color should help us talk about white privilege because we don’t know how, which is once again, kind of layering a burden there. So part of one of the thing you just said is why people we don’t ever learn to say the word white like that’s because it was normal. Like if you look, if you read a book, a novel, the characters air never described by the color of their skin unless it’s not white because, like so you don’t say, he walked into the station, his skin was pasty, like the underside of a dead halibut. You know instead, But you would say like this. He walked in, She walked in, they sat down. He set down his skin, was dark, like cinnamon ice cream or something like it’s only described if it’s not white. So these are the kinds of things that that why people have to be able to start talking about. And so but no one ever talks about generational differences too much, either. So we tried it. We call it Training wheels is like if if I can try to talk to you across a different generation if I’ve had people come up. I was working with the A different client group last year and someone came up and said, You know, now I understand how to talk to my son, who’s been living in my basement, and I feel like we’ve never been able to talk to each other like I get it. Our definitions of normal are different. You know, there’s a There’s a lot of desire as what we call a part of a week circle. So, like we are all different generations. But we’re part of a family or we’re part of one circle we already identify as though we were just different, whereas across other things, like race or class or other dominant privileges way don’t see ourselves as a wee we see is us and those people. And so part of what we’re trying to do is even within our circle of who we already think is us. How do we talk across differences well and respectfully. And then how do we use that experience to try to talk across these bigger differences that are a little bit more charged? What kind of worker is the two of you doing together? You’re doing work for food, Lifeline Barbara. Yes. So I’m a consultant. I worked with international NGOs, NGOs, local domestic non-profits, and one of my clients for many years has been food lifeline, which is where I met Yves. And so there was even even if it’s even, that’s right. And so so and our work together is been issues around, trying to change a culture within their non-profit and also doing a move and trying to figure out how we do that move in a more inclusive way to this glorious, gorgeous new hunger solution center that they’ve just taken off the ground. And so a lot of my work has been with this system, and so we met, and here we are. Okay, um, and how did this topic Come, Teo, how each of you get drawn to this topic in the concerns. So one of things I’ve been studying since I do work with many non-profits and associations across the country has been this kind of she drops out in there. This this as I worked with years of all stripes and sizes and you’ll find me at six for 62 What I’ve found is that for the last 6 62 5 to 10 years, people have been very anxious about all these generations in the workplace and also about the great retirement fear that all these people are going to retire. We’re gonna have a leadership gap. And so I started studying what that meant to have a generation retire and what the composition was of the domestic and international non-profit in particular Workforce were all these leaders about to leave what was gonna happen with succession planning and became very interesting to see that they didn’t leave and then the next generation. So those easters air, now 26 at the top. And so now there are people in 1/5 generation. So everyone was all like, oh, skies falling is going to be four generations. And then these people are going to leave. They didn’t leave and these guys came. And so it’s a phenomenon. Now that is very interesting. And people are trying to figure out who are you trying to hyre? And it’s a very different mindset of tryingto hyre now when you’re trying to hyre outside of an assumed normal of a generation, and that could be across lots of industries and sectors. So I was drawn to it by my clients who were concerned and also, by finding it very like. It’s an interesting inflection point in our history as a sector time for our last break. Its text e-giving They have the five part email, many course to dispel the myths around mobile giving. You get one part each day it’s over five days soon as you sign up, they start coming. And then four days, Uh, we say four days hence, yeah, in four days hence, right that the right, Yeah, Hence his post post fact, post facto four days. Expos facto of the of the sign up, you get the remaining courses one a day. It’s an average of one per day. One is also the mode and one is also the median as well as the average. That’s what you get per day after you sign up for the course. What you do at by texting npr to 444999 And we’ve got butt loads. More time for your normal is my trigger. You baby. How about you? Barbara knows me from Food Lifeline and in my work, I’m the director of information systems for Food Lifeline. And what you do in that role is not only manage the system, but also the Iast systems. All the databases that base are works. I’m involved in every aspect of the organizations activity, right from our entry level staff and our new stuff right up to the executive team and then the CEO. So I cross the generations. Anyway, when we started talking about doing this the session together, some of the real issues that I have in my work came up in our discussions, and we really got into them and use this methodology to address those concerns. And we actually cover some of this in the presentation. And it became not just an opportunity to talk about what we love, what we what we care about, but actually to develop food lifelines business as well. So it’s really, really become really engaged in. It’s really become part of our work. Um, okay, you say, in your description, used the framework of generational understanding and predictable triggers to have deeper conversations. I paraphrased a little bit. But what is the general generational understanding of predictable triggers? Is that first of all, is that one that one one of the processors, too? So one of the things that we’ve found is that there are some predictable triggers that will show up across generations. For example, if we say Oh, you know, some of those people are so entitled there’s a whole set of people in the room that will not and laugh and say, I know you’re talking about in a whole other set of people in the room who will feel like the mute button just happened and disrespected and turned off, or one of our other favorites is when someone says, Well, this is the way we’ve done it successfully for the past 10 years and they think that. And so I have now sealed the point and half of the other people in the room think, and so it must be a relevant. And so some of the things that I feel like the most normal thing in the world for you to say someone else receives, like like you just said something completely different. There’s a very real world challenge that I have with this with regard to training and you software. So if I had, like, a new tool like any of the vendors here at this conference, if I had their suffering, if I take this out to the staff, it’s okay. We got this great new tool. It’s going to be awesome. It’s gonna make a big difference in your work. There’s two kinds of responses I’m going to get from older people, you know, boomers and maybe Gen Xers. You’re going to say, Okay, we’re going to training, which means we have to hire a trainer. We’re gonna have a training day and a reason to calm. We’re going for coffee and bagels and everyone going to sit in chairs and listen to the training, and then we’ll go through it. When we’re done, you’re going to find her and you take a binder to death you sent in your desk and okay, you’re trained. Now go and use the software, which means no one’s trained and they just sort of sit there and stare at the screen now. But when I when I try to train people who are younger, like millennials and sisters, it’s an entirely different model on approach. They don’t need that. What they need is give me a can account. Let me access the sulfur and sit down with me for like an hour and show me the basics and then go away would be available. I want access to the knowledge base online. I want to able to watch videos on the Web site. A chat room for users is great, and it’s an entirely different model of training. And my real challenge with that is that in order to train those easters in the millennials how to use the software, which is really what I need to do because they’re the ones that are gonna be using it anyway, I have to convince the leadership that it’s okay and that it’s safe to do that. So we do the training day, we forget about it, and we trained this Easter’s. It’s that there’s a lot of different generational challenges in the workplace that we have to go. Um, but I feel like way diving into the depths of this. I mean, I feel like we’re talking around it a little bit. Are we? Are we getting to the meat of the real issues here? Well, we’re getting to the middle of a generational issue. Just be circum superficial. So one of the most important things Tony is that is just the fundamental except acceptance that you might have a different normal, that it might guide your worldview like Eve’s even example there was and then to say, Okay, so then what? What do I do if my normal is this other thing? But once you fundamentally accepted that it’s different than thinking. Well, those people are idiots, and they should just do this thing or everybody knows, or common sense. People leave that stuff behind, and then they approach the issue like, Well, then how do you do it across five generations? And that’s the attitude where we can then begin to talk about privilege and dominant privilege, because many times, if people say well, you know you’re white So therefore you’ve inherited all of the benefits of being white, and then a person of color has not. There’s all kinds of stuff that goes off in people’s minds like, Well, I’m not racist and it’s not my fault. And I worked as hard as the next person, and it’s all defensive, defensive, defensive. It’s not curious, like if we go back to the other part where we have with generations, where people are like Okay, people have different definitions of normal, what do we do next? That’s curious. That’s like saying we’re we and we have to do something forward. But when we get into issues that are more charged and that are more layered with blame and oppression and dominance, then people generally defend and any kind of diversity training or an attempt to do that generally ends up with people often feeling worse than they felt before and more blamed and more isolated. So part of what we’re trying to do is to bring these two things together and to say, if you can learn this way to move forward with curiosity, what if we took those same tools into these conversations and to say wow your experience of being a woman in the workforce is very different of being a man in the work force or your experience of being cyst. Gendered is very different of my experience of being trans or your experience of being a black woman. Professional manager Leader is very different from mine of being a white woman, professional manager, leader Like what? I work for Microsoft for 10 years and at one point in the building, I was often the only woman in the whole huge restroom. And I would get startled if I saw another woman in the restroom because it was so unused to there being another woman in the building, you know, super different, then going to the theatre where women will wait for, you know, 15 minutes and then I walk in and out of the of the restrooms, right? And so So this is just something to start noticing that your experience is different and if you can fundamentally just accept that without blame, then you can say, OK, what is the workforce we want of the future? And how do we acknowledge that our experiences have been different? Someone may have had a glass escalator and somebody else has been clawing through a ceiling. But once were here together in this organization or in this moment in history, How do we lean towards each other with curiosity? Even you mentioned earlier? I think he said some of the physical manifestations of this among the people who are not the elite in the privileged. Yeah. Oh, our sound like you were referring to research of physical physical manifestations of this in terms of health outcomes. Yeah. Yeah. So, like life acceptance E on DH infant mortality or 22 rates. You can really see health outcomes on people of color in United States. What? We would actually we’re just setting this. Yes, we were talking about the impact of red lining on communities of color. Um, throughout the sort of last century, people color, black people couldn’t buy houses in neighborhood hoods and the weapon looking buy houses. And if people did buy houses in those neighborhoods, white people would leave. And judging the price of the property, this isn’t long term impact on the ability of their children to go to college or, you know, be set up for life. And so you can actually check? Was it like net and come or no wealth for for people, white people have a lot of black people I think is actually about xero. On average, across the population is a really impact on people’s lives and immeasurable. We still have another five minutes or so together. What else can we say about this topic? One thing that I think is really important for me, for your listeners and non-profits is like Take a look at all of the issues you have in your organization. Like what’s holding you back in good terms of growth, that every step of the way you’re going to find some touch of technology and each of those things. I think that’s a contemporary phenomenon. This is this is the era that we live in, and if any of those areas, if you investigate, I bet you find generations underlying those conversations. This is this is not just like an abstract thought exercise around understanding privilege. This is very riel way have, ah, my organization. We’re dealing with a challenge right now. Unlike who makes decisions about process about system, Wei have many experienced people who might be sort of boomers or Gen Xers have been trained, and they’ve learned their skills at a time whenever technology wasn’t a major part of their work. They’re now dealing with that migration to a system that’s very much technology based there, having to get on databases if they’re fundraisers they’re dealing with, like online giving an email and that kind of stuff ability. Younger people who are native in that in that world and they’re coming in wanting to participate, expecting different systems, to be available to them and then not having access to that expertise. It’s challenging. I think we’re going to see in a lot of non-profits shift from expert expert lead programs, toe having technology and performance management systems and business intelligence systems driving management for organizations. There’s a major cultural shift happening in the realm of technology. You’re gonna have to understand how that impacts in the community and the culture of your organization or to be able to deal with it. And one of the things I was I’d say that builds right off of what you talked about about digital natives, one of the one of the huge questions that’s happening right now in our culture in this country is, What does it mean to be native? And what does it mean to be an immigrant or a refugee? And who do we let in? What does that mean? Toe let in and when we look a technology across generations, there’s a concept of at one point people became digital natives. And that’s somewhere in the middle of the millennial generation, where you were born into a system where you had rights and you had privileges and you understood the language. And often when I’m working with people with generations, I’ll say, What does it mean to be a native citizen of a country? And so people will say what you have rights, You know where your addresses and even comes down to, you know, the right language to use. So first generation children well often have to inform. Their parents know you don’t have to say that to school or a siren doesn’t mean that they start interpreting the culture for their parents. And so it’s the same thing with digital native kids who basically interpret the culture for us and say, Oh, no, let me fix it for you. Just hand it over and so but this whole idea of understanding what it means to be in a land a digital land in which you are not native, in which you feel anxious where you feel like things, are at risk, your privacy is at risk. Your data is at risk. You don’t know what you’re doing. You feeling that and allowing people to have some time to think about that generationally. It’s slightly safer. But then it it it rolls back around to say So. What does that mean when we think about who has rights and privileges in our whole society, and what does that mean? And how are we translating that with each other and thinking about, for example, in public education, when your children are your English speakers and the parents may speak primarily another language? How do we think about is our system in English only system in school? Or do we think if we really want family engagement, we have to reach across that in some way? We’ve to begin to think differently. So a lot of the things that we’re talking about with generations and technology while we’re here, you know what the anti unconference and we both have technology backgrounds. And so he’s There are people to some extent, but we also are, you know, we are. You know, Eva and I are not exactly the norm in many other ways in our lives as well. And so we have the experience of not being the dominant norm in a space. And so we bring that to this conversation, not just to say that we’re white people, so we know everything about people of color instead, what we’re saying is that we’re white people and we understand what we’ve taken for granted as the dominant normal. And and we’re trying to figure out a way for people to have conversations that doesn’t involve blame and separation. We’re often times it’s like what I call the diversity sidecar, where you take all the people of color and organization. You put them on the diversity committee, and you kind of sideline them from the main business, right? Right. And so instead, what we’re trying to talk about is what if we were all You know what I call that? I call that divers Committee. Yes, they’re not. They’re not doing diversity for the organization. They are a showpiece committee that is diverse. I call that the divers committee and many of my colleagues who are amazing engineers or consultants or leaders or architects or artists. They’re not invited first to be on the top engineering or architect or artist committee. They’re invited to be on the diversity committee as an assumption because there are people of color. And so part of what I think we have to do is to begin talking about this because it’s not just because what we want to do is tow have organizations and a society where people are able to bring their best expertise into the space and we can talk about it. We’ve got to leave it there. All right, thank you. She’s Barbara Grant, CEO of Crux Consulting Consortium. And next to her is evey Gourlay, director of Information Systems of Food Lifeline Ladies. Thank you so much. Thanks for your time. Thank you. Thank you for your time. Thanks to both of you, This is non-profit Radio coverage of 2019 the non-profit Technology Conference from Portland, Oregon. This interview, like all brought to you by our partners at ActBlue Free fund-raising Tools to help non-profits Macon impact. Thanks. So much for being with us next week. E-giving Tuesday with Asha Curren It’s not too early to start your planning. If you missed any part of today’s show, I beseech you Find it on tony. Martignetti dot com were sponsored by pursuing online tools for small and midsize non-profits, Data driven and technology enabled Tony dahna slash pursuant by Wagner’s Deepa is guiding you beyond the numbers weinger cps dot com and by text to give mobile donations. Made easy text. NPR, too, that for 44999 creative producers Clam Meyerhoff Sam Lee Board says the line producer Thie shows Social Media is by Susan Chavez. Mark Silverman is our Web guy, and this music is by Scott Stein be with me next week for non-profit radio. We’re a little late there, Scotty. Yeah, big non-profit ideas for the other 95% Go out and be great. You’re listening to the talking Alternate network way You are listening to the Talking Alternative Network. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, I’m nor in sometime potentially ater Tune in every Tuesday at 9 to 10 p.m. Eastern time and listen for new ideas on my show yawned Potential Live life your way on talk radio dot N Y c Hey, all you crazy listeners looking to boost your business. Why not advertise on talking alternative with very reasonable rates? Interested? Simply email at info at talking alternative dot com Thie Best designs for your Life Start at home. I’m David here. 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