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Nonprofit Radio for January 3, 2022: Social Media Outlook For 2022

My Guest:

Charrosé King-Mathews: Social Media Outlook For 2022

Charrosé King-Mathews reveals what to look for in the New Year around platform evolution and content trends in the social networks. She’s an instructor in communications at Howard University.


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[00:00:03.04] spk_3:
Hello and welcome to tony-martignetti non profit radio

[00:00:13.14] spk_1:
big nonprofit

[00:00:14.26] spk_3:
ideas for the

[00:01:42.34] spk_1:
Other 95%. I’m your aptly named host of your favorite abdominal podcast Happy new Year. I’m glad you’re with me. I’d be stricken with Lauren Jill papilloma ketosis if I had to say that you missed this week’s show Social Media Outlook for 2022 Sharos King Mathews reveals what to look for in the new year around platform evolution and content trends in the social networks. She’s an instructor in communications at Howard University. tony steak too. Lots of Good 2022 Wishes. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C. O. Here is social media outlook for 2022. It’s my pleasure to welcome for her first time Sharos King Matthews, she is a strategic communications instructor at Howard University where she’s also pursuing her PhD in communication culture and media studies. She researches and writes about rest and creativity as methods of resistance and healing. Share Jose just left the faculty of N 10 after five years. She’s at Sharos CK Sure Jose. Welcome to nonprofit radio

[00:01:48.94] spk_0:
Hi, it’s great to be here.

[00:02:02.94] spk_1:
Pleasure. I’m glad you are. I’m glad you are. But tell me tell us a little more about your your research and your writing on rest and creativity as methods of resistance and healing. What what what what does that work look like? What is that?

[00:02:05.89] spk_0:
So I am you know, starting out so I’m going to be discovering what that work looks like. But I’ve I’ve always been um very interesting.

[00:02:16.94] spk_1:
I’m sorry, what do you think it’s gonna look like? What do you hope

[00:02:35.04] spk_0:
it’s gonna look well where where I’m starting from is like um I’ve always been interested in in creativity and art and being able to express oneself through artistic mediums and helping other people to do that as well. Um and I think creativity is like a a huge social driver for for change. If we look at like music and art and fashion in the way that people are drawn into movements by the ways that we can use creativity in order to, you know, engage people and get them to think about different things. Um but also on the other side of that that you know, rest is so important to creativity. And looking at the ways that, you know, systems of oppression have stifled communities, abilities to produce creative work by with you know, low wages that require them to work, you know, constantly just to be able to afford a living and you know, um well in my case as a black woman having ancestors who are brought here specifically to work and how that has, you know, our relationships with work and and you know, as opposed to living in more creative and and pleasurable life and how we can, you know, move towards everyone being able to have those more um creative opportunities and how that can change our world for the better for everyone.

[00:04:14.14] spk_1:
Cool, All right. They’re they’re interesting tensions because you’re writing about rest and creativity. To me those are in opposite. I mean, you’re you’re you’re not you’re not at your most creative when you’re resting, creativity is, you know, is activity, stimulation and then and then rest. But then as methods of healing and resistance to me, those are in opposite to, you know, you I don’t they’re they’re, you know, they’re both they’re both critical, but I don’t see them as consistent. Like you when you’re healing yourself, you’re not in a resistance, you’re not in a resistance state state. Resistance to me is, you know, agitation

[00:04:23.78] spk_0:

[00:04:30.44] spk_1:
and and advocacy, you know, But that’s not that’s that’s in opposite to healing, right?

[00:04:31.15] spk_0:
Yeah. So it’s like I’m thinking like the balance of the two and how you you you know, need one to have the other and and that kind of thing and seeing how they are synchronous and you know, um I just I want people to everyone to have, you know, be able to live healthier, more fulfilling lives and, you know, all of that stuff

[00:05:12.24] spk_1:
healthy but also productive and resistant when needed. Absolutely, yeah. It’s interesting. Yeah. Like there’s it’s two different spectrums to me rest and creativity, healing and resistance interesting. Alright. This Yeah, I’ll be, look, I’ll look forward to your dissertation in how many years? How many years does this program take you, do you think?

[00:05:17.44] spk_0:
So. Typically about four. I will be finishing up my classes this year and then I’ll be focusing just on my um dissertation proposal and then my dissertation.

[00:05:44.34] spk_1:
Yeah. And research. All right, very good. Welcome. Alright. It’s glad to have you. So you’ve got some savvy ideas coming, coming out, coming off the n 10 faculty as well. So howard faculty and 10 faculty. Uh I’m not sure which is more prestigious. Well, you know, Well one is, one is prestigious in lots of respects and the other has its niche in nonprofit tech. So they’re both,

[00:05:50.89] spk_0:
they’re both prestigious. They’re both quite prestigious in

[00:06:08.04] spk_1:
their own. Yes, that’s right. That’s right. Um Not zero sum by any means. They can both be highly prestigious. So you’ve got some ideas around social media trends. What you see coming for 2022. What do you see happening with our social media platforms?

[00:06:11.84] spk_0:
Some things that I’m seeing are more audio only features um like on twitter on facebook, which would be great for people who listen to podcasts. Maybe that’s that fits in well. Um and even like um

[00:06:35.54] spk_1:
facebook is facebook is coming to audio only a little slow. I mean I’ve been I’ve been podcasting since 2000 10 where they’ve been, where they’ve been, where has facebook been

[00:06:40.13] spk_0:
has been around for a very long time has been around. Yeah.

[00:06:43.52] spk_1:
But where, where they they they’re coming late to the format.

[00:07:09.34] spk_0:
Yeah. And I think so. I think that happens like with technology sometimes we, we like jump ahead and it’s like sometimes we might lose things that were good before and we have to kind of rediscover them and they, they show up in a different way in in some ways, like we see here on, on like twitter and, and facebook also, Tiktok will be um, is working on streaming. Well, it’s released in, in some countries internationally, but it’s another example of, of a platform focusing more on audio only content. Um,

[00:07:24.84] spk_1:
wait, so, so Tiktok moving away from video,

[00:07:26.74] spk_0:
Not away by audio only also

[00:07:51.74] spk_1:
in addition. Okay, okay, Alright. So, alright, so let’s talk about this. This audio only trend. Then you’re saying facebook twitter, Tiktok uh, promoting audio only formats. What do you see? Non profits are able to do? I mean, how do you see leveraging that?

[00:07:53.64] spk_0:

[00:07:54.79] spk_1:
Like are they all short form like this, Tiktok, you know, like Tiktok audio format limited to 15 seconds.

[00:09:58.14] spk_0:
So on. I know, so each of them is, is a little different. Um, I know on, on twitter for example, you can have like, um, instead of like a live video that’s going on, you can have an audio room where people are chatting, anyone can listen in, but you know, only certain people can chat. So you might, that might be good for like, um, if you’re having a panel discussion or something like that and, and maybe video is not as important to it. Um and you can, you can do it that way, especially if you are uh you know, working, working virtually in people in different locations. Um video is not as important. That can be helpful and um also like when now they have a lot of different ways that they will appear on these different platforms. Um but I think as always, and I want to say this for for like all the transfer that we’ll talk about, you know, you want to think about how it works for your organization in particular because there’s they’re popping up with different features all the time. So you have to think about how, how do we best communicate with our audience. Um so I think, you know, in short form places you might, you might share like specific snippets of your podcast. If you have, if your, if your organization has a podcast, maybe you would share specific snippets or maybe particular quotes or updates that you could share like with the photo and then um like a message that goes along with that photo, which is also, I think the benefit of that is it’s a bit of a lower um you don’t need as much equipment or export technical, know how like you would need to do in order to create a video, you know, with the video, you need to to, you might need to do some editing or you might need to create some graphics, but if you have photos, you can use those in lots of different places and incorporate audio with them, you know, um, on certain posts to enhance the, the content.

[00:10:18.54] spk_1:
Okay, okay, very interesting. Audio, audio only. Do you, Do you envision that, that, that Tiktok audio only feature will still be limited to the, to the 15 seconds.

[00:11:16.34] spk_0:
Um I’m not, I didn’t, I don’t remember reading how long it would be um but okay, so, so Tiktok is also moving into like, because they use a lot of music and stuff on their platform. They’re also looking into Tiktok streaming, like having a streaming service that is a competitor to Spotify. Um and then you also have Spotify incorporating more social media into. There’s so you see a lot of, a lot of um, hybrid things happening um between between some of these like audio and social media in particular right now and I would say we did see this a lot with with video. I mean we had vine was huge and, and you know youtube, of course we still have Youtube. Um but a lot of these things are the things that we, we already used to communicate and they pop up in different ways depending on, you know, what features are available on how the different audiences communicate with one another. Um, on those different platforms.

[00:11:40.04] spk_1:
That’s interesting, you bring up vine, how come vine went away but tick tock. It is, it is, it’s flourishing.

[00:12:39.04] spk_0:
How come, what is that? Yeah, I know, I’m fine, it was right, so vine went away and instagram at that time started having short videos too. So it was like instagram kind of picked up that short video format and then vine, you know, wasn’t needed as much because you have, you have your photos and your video on instagram then, so then we lose vine, but we have olive vines, features on a different platform. Um and I think that’s something that we really want to think critically about when we’re looking at these trends and the different platforms that come up because there are a lot of politics behind it, you know, it’s something it’s, you know, which ones have the most money, like instagram is owned by facebook, so they have a lot more money and resources and facebook is everywhere all over the globe um you know, in, in nearly every country, whereas you know something um for as a, as a um you know, contrast, we have Tiktok which what has been threatened to be, you know, shut down in the US unless they, unless they, you know, sold part of their company to an american owner. So we have things like that that are going on in the background that, you know, we have to make um certain apps, you know, have more ability to reach more people. So it’s also, it’s about how we use them and whether they are service serving people’s needs and you know, that it’s fun to use and all of that, but also we need to think about, it’s not always just, um, the audience that determine which one is a successful platform.

[00:14:29.84] spk_1:
It’s time for a break. Turn to communications, Your Communications Plan for 2022. Does it include social posts, blog posts, newsletters, your annual report, website updates, board reports, fundraising appeals. Acknowledgment messages, staff, communications, process documentation, training, documents onboarding or maybe those last couple don’t fit into your communications plan. They still have to be written. Do you need help with your writing in 2022 Turn to communications, your story is their mission turn hyphen two dot c o Now back to social media outlook for 2022, does that mean that we should not be pioneers or even maybe early adopters when a, when a platform emerges, you know, that, that we not invest time in it when it may not, It may not survive? I mean like should we wait 18 months before we jump into a new platform?

[00:15:02.24] spk_0:
I that’s a really good question because I mean that’s what we’re talking about here, trends. We wanna know trend because we want to know how do we react to these new things. Um, and two that I, I would say like for if you’re a smaller nonprofit and I’ve worked at many, you know, you don’t have a lot of resources you want to, I would like to think of think of the social media, um, managing that as a, um, capsule wardrobe. So I don’t know if anyone familiar with the capsule wardrobe defined that we have, we have

[00:15:09.48] spk_1:
on non profit capsule wardrobe will definitely land you in jargon jail.

[00:17:48.74] spk_0:
So, right. So, and so a capsule wardrobe if you think of, so you can think, I think a great example is Fran fine on the nanny. She has a very, you know, dramatic wardrobe. However, if you pay attention, she’s pretty much always wearing a black turtleneck, black tights and black shoes and then she’ll put like a fun jacket or a fun skirt on top of those things. And, and so that’s um, you know, a way to extend a wardrobe on fewer, there are fewer pieces and just choosing like a statement piece. So the way I look at that is like, um, in with your social media, you want to have good bones, good structure. You wanna have, you wanna have some image templates that you can use. And then when there’s a, you know, I just talked about images before and putting audio with them. So if you already have great images that you’ve worked on and put a lot of care into curating, you can then add these other things on top of them as these trends change. Um, I would also say as far as new platforms coming up, I think it’s always worth your time to at least create an account so that if that platform becomes more popular in the future, you’ve already claimed your organization’s name on there. Um, so that it’s easy to find you and you, and it’ll be, you know, more cohesive part of your brand. So I think that’s always worth it because that doesn’t take a lot of time. Exactly. Right. Right. Right. Exactly. And that’s fine too. That’s fine too. Because you’re, you’re putting your time where, you know that your audience is and, and you know, what’s going to pay off because, you know, without a lot of time and resources, we have to be very smart about, um, where we’re putting our focus and social media because it’s so vast when you send stuff out, it can just go out into the ether and no one, you know, it might not get traction. So you need to be very smart about how you’re using your time. So I would say like, yeah, you’re right. So you have your, your core images and the kinds of messages that you know, that you can use. Um, also this might be referred to as evergreen content content that you can use all the time. Um, you know, no matter the time of year, but it’s always relevant to, to your organization. Um, I think that’s a very important thing to have in, in kind of your capsule wardrobe, um, of, of social media fashion, you know, your,

[00:18:30.84] spk_1:
your, your capsule wardrobe, your capsule wardrobe. Yes, I scolded your core capsule. Okay. Sorry. Yeah. Um, well, I’m a guy, I want to be, you know, I want to be up. I want to be, I want to be timely. My, my time has long passed. Um, so, alright, Yes, absolutely, of course, evergreen content repurposing, you know, you want to be smart. You know, if something goes on your blog, maybe you can maybe you can pull a 12th, clip, an audio and quoted somewhere, you know, on twitter

[00:18:31.17] spk_0:
or facebook or, or,

[00:18:50.34] spk_1:
or, or Tiktok when, when the audio only features are, are, are available. Um, and then, you know, and then it could be part of, maybe it could be part of an email. Uh, maybe maybe it lives somewhere else on your website. You know, maybe it could be a social media post in print instead of audio. Um, right, so you want to be smart about

[00:19:01.84] spk_0:
right? And one um, uh, an acronym that I use for that, that I’ve heard is cope create once, publish everywhere. Okay, so like your blog post, you created it once. But then you’re using all those pieces of the blog posts in different places on your social media or your website and your blog and your emails and all of that.

[00:19:58.74] spk_1:
I love it create once, publish everywhere. So we got our capsule wardrobe. We have our, we have our cope. Okay, what? Um, all right, So this is interesting. This audio form. I mean obviously as a podcaster and I’ve been a longtime listener of radio and I think radio is just such a intimate format. It feels close. I mean, I got my inspiration for this show from radio shows. Um really interesting, you know, in one respect, it’s a, it’s a step back from, from the video because now you’re only getting really getting half the, not half the content really, but half the half the stimulation. I mean there’s the but but I don’t consider a step backwards, but but

[00:20:01.72] spk_0:
somebody, somebody could

[00:20:02.69] spk_1:
say, well, no picture anymore, what you know, but the video is the trending, but now, now now audio is trending.

[00:20:09.94] spk_0:
That’s why

[00:20:11.54] spk_1:
that’s why we need you on to make sense of this for

[00:20:14.27] spk_0:
us. For

[00:20:15.89] spk_1:
me, I’m not gonna maybe other people maybe more sad, but make sense of it for me please.

[00:21:19.44] spk_0:
So as you were talking, I was thinking, you know how you said like, radio can feel much more intimate than watching the video. And I it kind of reminds me of like reading a book versus watching a movie, the way you described it kind of like, and sometimes, you know, using our own imagination. And and with with the content that were there were there were reading or listening, using our own imagination. I think also helps us build a bond in some way. Whereas when you have a video, it’s like you don’t have to use your imagination, you can see what this person looks like and where they’re sitting and how they’re speaking and all of that kind of thing which I think takes away some of I think that’s part of like our creativity that makes us, you know, interested in having, you know, not knowing everything right away, you know? And and I um especially think like with audio, you know, you’re you’re very you’re not thinking about how you look, you’re just you’re just you’re just really um participating with the content,

[00:22:13.44] spk_1:
interesting. That reminds me of of a host I used to listen to on National Public Radio terry Gross. She she never wanted to be in the same studio as her guests, they always remote and and there was no camera feed. It would she she didn’t want the visual stimulation, she wanted to focus on the conversation and that’s it. She didn’t want the person in the room, she didn’t want to see them wherever they were, whatever studio they were in, she didn’t want to see them from there. It was just the conversation. Mhm interesting. Alright, of course I’m blowing, I’m blowing it here because I I can see you right now and we may put this on Youtube. Uh

[00:22:15.11] spk_0:
well you’re stuck with the lack of choice that people have the choice so to watch or or just listen,

[00:22:21.02] spk_1:
that’s true, you can turn your screen, you can turn off your screen absolutely, you could, you could go for the go for the creativity and, uh, and just listen,

[00:22:29.84] spk_0:
I guess it’s

[00:22:42.94] spk_1:
not so good to just watch though. That’s not gonna be good. Like don’t turn the sound down and try to read the lips that you’re, you’re missing, you’re missing too much content there, that I wouldn’t suggest doing it that way. All right. Um you think Tiktok is growing too, you have a, you have a prediction about Tiktok and instagram.

[00:24:08.44] spk_0:
Um, yeah, so I was reading this and I think, um, hoot suite that Tiktok is growing will surpass instagram um, in the number of active users. Um, and you know, that’s, I mean, we do see a lot of, a lot of the, you know, younger audiences on their like gen Z and stuff like that. Um, and, and I, and I was also reading about, um, okay, well, let me say so, I always want to be like, it’s great when companies can grow and it shows how popular they are. But I do also want to go back to, you know, what we just said about why certain platforms grow faster than others or might succeed where others don’t even though they have the same the same features, But, um, and so, and I start with Tiktok, um, and instagram and, you know, which one is popular is important for our organism, which one’s most popular is important. But we also want to look at where are our audience is in particular. So if you know that your audience is, you know, um this demographic, which is, you know, it’s um boomers who live in Arizona or, or whatever demographic it is, and it doesn’t, it’s not, you don’t see your audience on Tiktok, then it it doesn’t make um too much sense to go on there. But as we said, go and claim your account, make your space. So if you if it ever as the demographics change because that’s important to remember to demographics change over time. Um if we just look at facebook, for example, facebook was only open to university students. Um, so that was a very small demographic, but then it grew and grew. So, so we can see like these are where, where the numbers are for a moment. But that changes. And we can use that information to try to help make our decisions. But we should always remember that none of these are hard and fast rules. And we have to think about ourselves as the expert of our audiences and think about how social media is a tool to help us reach those people that that we know best

[00:25:17.84] spk_1:
and you’re good point, you know, knowing where they are and and knowing that that may shift as well, grandparents were not on facebook 15 years ago, but now it’s common. Well even before the pandemic for grandparents to stay in touch with grandkids through facebook. So,

[00:25:23.17] spk_0:
right. And, and a lot of my students do not use facebook anymore.

[00:25:28.01] spk_1:
Right, well their their grandparents around

[00:25:29.76] spk_0:
it, they don’t want exactly that’s going to look at pictures of your family and stuff, but not talk to your friends.

[00:25:36.74] spk_1:
Facebook is a perfect study in shifting demographics.

[00:25:39.69] spk_0:
That’s an excellent. Yeah, very interesting.

[00:26:26.34] spk_1:
The pioneers were driven off by the by, I think by their grandparents, they were alright, so if Tiktok Tiktok surpasses instagram, alright, so that it’s just, it’s just something I like to be aware of that Tiktok is growing in in audience size that way. And so it might be, might be a place for you to look. Um but maybe not, and we’re gonna get to the maybe not, you know, every right, every platform is not for everybody. Um but again, I love your advice about, you know, claim your claim your spot, get an account in your name, so nobody, nobody beats you to it and then you have to be creative or You know, be Tony-Martignetti two or something, you know,

[00:26:29.19] spk_0:

[00:26:38.74] spk_1:
they were the real tony-martignetti you know, All right, so let’s talk about creating, creating content this emerging short form audio

[00:30:11.64] spk_0:
with creating content and especially with short form, I think that’s definitely, you know, a challenge for a lot of social media accounts for a lot of our organizations, especially those that do very complex, you know, work and we want to communicate about it, but you know, this very brief, um, these very brief formats make it very difficult and I always try to emphasize with my colleagues and and reminding myself that social media is a place to direct people to more information. So like, yes, those clips are very short. But you want to make sure you’re using that to direct people where they can get more information. Words, you know, whether it’s, you know, signing up volunteers or donations or or what do you want them to do after? Well, and always have some kind of idea of what you of um, what each of your posts are doing for you. So you don’t wanna, you know, just put any kind of content out there. You have 15 seconds or, or however short the clip is and you want to make sure that you’re, you’re, you know, getting the most out of your time. So, um, when you are like, again, we will go back to the capsule wardrobe, making sure you have those solid foundations, creating some, some graphics that you can reuse. Um, but also, you know, look at what your, your peers um, uh, similar organizations are doing also what your audience is sharing, even if it’s not, you know, specific to your organization, you can see what your audience is interested in and how they are spending their time. Um, I often, you know, in my, in the course that I was doing with the intent, I would often talk about thinking about walking through the day in your audience in any of your audience members shoes and thinking about how are they spending their morning? You know, is that a good time to reach them and, you know, what kind, what are they doing in the morning and how might, you know, your work relate to that in some way. Like if somebody, you know, spends their morning, you know, watering their garden and you are, um, you know, an environmental organization and how you can um kind of show that you have common interests there and relating to what they’re interested in. So looking at looking at what what they are already interested in, but also looking at what some of your competitors and, and similar organizations to yours are doing, and, you know, identifying not just looking at what they’re doing and copying them, but looking at what they’re doing, identifying what works and what doesn’t, and also how you can put a spin on things for, for your brand, um, you know, there’s, there’s a quote, like good artists copy great artists steal that. So, so we want to, so it’s, it’s, it’s, you know, perfectly legitimate to look at what other companies are doing and and try them um, in your own way. Another thing is there’s nothing new under the sun, So all of these ideas are we’re regenerating and, and recreating and which is creativity, you know, thinking of these things from all these different places and they come together to make new things. Um, so when you’re thinking about about your content and how to make it, you know, engaging. You want to go back to the things, think less about the technology and think more about, you know, the very essence of good storytelling and, and you know what makes a good photo making sure that they’re good quality and all of those things can will take you a lot farther than thinking about um friends and and styles because they change so quickly.

[00:31:48.34] spk_1:
It’s time for Tony’s take two. Yes. You have my good wishes for 2022 for the new year. I’m I’m always optimistic at the beginning of the new year. Even when all evidence maybe to the contrary. I still, I don’t know. Uh Pollyanna naivete, blissful ignorance. I I don’t know. But every year I’m optimistic. So I’m optimistic about the new year. And you have my good wishes For your 2022 for you, your family, your work, your nonprofit, all those, all those things that are important. I hope 2022 is very good to you for all of those things in all those different ways. That’s it. My good wishes for the new year. That is Tony’s take two. We’ve got boo koo. But loads more time for social media outlook for 2022. Alright, that was a lot of excellent. So let’s start with calls to action. You want, you want, you want every piece of content to have some call to action, learn, learn more volunteer, donate, sign the petition.

[00:31:53.34] spk_0:
Even if it’s not a direct call to action, like, you know, sign up. Even if it’s, but even if you know the purpose like, okay, we are interacting with this audience member in order to, you know, build a better um relationship with our audience. Always make sure that that you know why you’re posting and you’re not just spending time sending things out because that’s that’s where you start to, you know, sink all your time into something that might not be paying off

[00:32:51.44] spk_1:
and in in short form audio. I mean if you want folks to go somewhere, maybe two learn more or you know, if there is an explicit call to action, learn more at a landing page, maybe you’re testing the, the, the outcomes so you have a landing page or whatever it is. Short form audio that you have to devote part of your 15 seconds to reading a web address.

[00:33:47.34] spk_0:
So with the, the short form audio, it’s always going to be um in a place they’re gonna have to be looking at something to click on it or have some kind of text with it in order to like it’ll come up in their feet or something like that. So whatever description um or you know, sometimes you, I mean in most places you can comment even beneath yourself. So wherever you see any opportunity to put in that information um is important um to do that. But as far as you know with audio as well, I think it’s also sometimes I see um and that’s actually not, this is audio and text but sometimes I’ll see like very long you RL’s um and I think it’s important to remember to use a U. R. L shorter I think um definitely. And when you’re doing audio, whether you know short for more or a little longer and you want to include a U. R. L. Make sure that you use like um Bentley dot com or something where you can customize it to be something easy to remember and you don’t have to say http excuse, you know, all of

[00:35:08.84] spk_1:
that. Uh I like to go even further. I have, I bought the the vanity domain, you know, tony dot M. A. So I could do tony through M. A. I think is Morocco. I’m pretty sure I bought that. I think I’m every two years I paid the country of Morocco I think I’m pretty sure that’s M. A. Um it’s not Mauritania, I think it’s more, I’m pretty sure it’s Morocco. So yeah, so tony-dot-M.A.-slash-Pursuant I can say, you know, non profit radio uh email sign up, you know whatever whatever. Alright so that may be worth investing in a little vanity vanity shorter too but but bitterly of course we like. Yeah, I like free resources. Absolutely. Um and then you mentioned peers, you know, evaluating what your peers are doing, what others see what other nonprofits are doing. So you mean literally looking at there at their feeds and and, and different platforms and see what they’re talking about and how they, how

[00:35:35.64] spk_0:
they talk, yep. And so you should definitely be following your pure organizations. Um, there are also a great resource for creating content. Not just, you know, if you, um, work together sometimes on on a shared project, um, you can help boost each other’s visibility on social media. But you do want to be following following your peer organizations also, you know, as a social media manager. Um, you tend to befriend the other social media managers because you know, you said, you know what other each other are going through. And so that’s actually a great community and um, following each other because then you can reach out to each other. Help. Help because you’re you’re in it for the, for the same cause. So it’s like you’re boosting the same content and and you know, helping achieve your mission overall that both of you want to achieve.

[00:36:27.33] spk_1:
That could even lead to some deeper collaboration. Maybe, you know, I’ve, I’ve had guests talk about the possibility of uh, like doing giving Tuesday, you know, combined campaigns. Mm hmm I don’t remember other examples, but but you know, just shared promotion. Pre shared projects, your promotion

[00:36:38.43] spk_0:
and one of the ones that I’ve had the most success with as far as partnership and shared promotion is um well I don’t see them as much anymore, but for a time there were twitter chats were pretty popular. Um I don’t see them as much as I used to, but whenever I’ve done them, I we would always get like tons more engagement um with our content. That was one of our I will put that on twitter chats and and tweeting at conventions. That is when we would get the most followers, the most retweets the most engagements generally. Um and now I’m thinking, you know, with the twitter um audio rooms and stuff like that. That could be instead of having a twitter chat where you’re typing it out, maybe you have people come in and listen to your panel discussion of experts talking about whatever the theme is and um introducing people to, to your brand that way.

[00:37:32.13] spk_1:
Cool. Excellent ideas. All right. You recommended paying attention to what your audience shares. Mm hmm. So you know what you want to you want to do more of what’s popular and less of what people think? Sucks. Right.

[00:38:48.32] spk_0:
So, um yeah, so, well, before I was a lecturer at Howard, I worked in the office of the Vice President for student Affairs and I was managing the social media there. Um and the school environment especially important to watch what your audience is saying because we didn’t need to watch for any problems that are coming up and stuff like that. Um but that’s the kind of thing I think you you want to look for generally and not just you know, problems um not doesn’t have to be something dire, but you know, what is, what is your audience concerned about that your organization can help answer and um you know, what are the problems that they encounter or the ways that see that they that they feel the issue that you cover, how that impacts their lives. So sometimes it might be looking at, you know exactly what they’re posting, exactly what they’re saying and sometimes it means more about like you know looking at overall and kind of observing, you know what you um you might even notice like challenges and things that come up that that your audience does not. Um but you can perhaps you know show how your work can help with these things that they may not even notice our issues um relating to your organization.

[00:39:06.62] spk_1:
What about the use of analytics to uh to evaluate what what your what your folks are sharing is that can that be valuable there?

[00:41:00.61] spk_0:
Absolutely. You should definitely be um keeping track of your analytics if you so if you don’t have a dedicated person who can look at the analytics every month, you at least want to be downloading them. So you have them um whenever I have started a new position as a social media manager. one of the first things that I do is to go to, um, all of those social media accounts and download as much of their um, analytical history as I possibly can. So if you’re already keeping and, and the thing is some platforms that you can’t go back any farther than a couple of years or a couple of months. So it’s very important to get that right away. Um, even if you can’t look at it consistently, because one day if you, if you do have someone who’s able to dedicate time to that, they have tons of content to go on where they can look at, you know, oh, we had a huge jump in in subscribers um, at this time and then they can go and look at, well, you know, what was going on at that time, What did we post? What was drawing in so much engagement? And so that’s why you really, um that’s why your your analytics are so important and it’s thus about like looking through them every day. Or I’m sorry, every month or so, um, because you know, if you don’t have a dedicated person for that, that takes a lot of time. But being familiar with, you know, around how many followers you have or being able to see the trend of, you know, what is normal engagement for us. So that then you can see when you do have a huge spike, you’ll be easily able to identify like oh here’s where that came from and here’s how we can duplicate that success also because that’s another thing you want to think about. How can we do this again? Um how can we use it for a different campaign or or in what other ways can we can we benefit from you know this content that we that did so well

[00:41:05.01] spk_1:
which are the platforms that you think have the better analytics.

[00:42:49.90] spk_0:
I definitely have opinions about that. Twitter, Twitter has great analytics um you will find so in um in a lot of communications scholarship like peer review journals and stuff when they’re when they’re talking about social media they will often use twitter twitter analytics because they’re the easiest to access. So twitter makes it very easy to to download all of your analytics from your account and put it in an Excel spreadsheet and then from there you can do whatever you want to do with it. Um there are on the on the other end I would say like for example instagram you cannot you have to go to like each individual post and see how many how many had right? So you have to type them in and yeah so and and that that allows um face meta now meta to have you know um more control over that content. Um The facebook analytics I are pretty good but again they are there, you kind of have to keep them within facebook Um So it’s harder to you know take them out and analyze them in different ways. So any platform that’s going to allow you to download them in an Excel spreadsheet is ideal. Um But you know sometimes I have had to go through and I’m writing typing them in individually from instagram. So and and that could that could also you know be a factor in deciding which platforms that you spend most of your time on because you know if you if you are focusing on if you make if you want to focus a lot on your analytics you wanna and and you want to have a platform where you can easily download them and it doesn’t take a lot of extra work. Um So you know these are all things to think about when you’re when you’re deciding you know what works best for for how you present on social media.

[00:43:15.50] spk_1:
What’s another one that’s good besides twitter Analytics one judging the analytics.

[00:43:20.00] spk_0:
I mean I do I like facebook uh the analytics that they that the way that they’re analytics

[00:43:27.47] spk_1:
are in the

[00:44:20.59] spk_0:
classroom right? You can’t export them. So um I’m thinking I mean for the most they tried there so you can I would also recommend. So I don’t know of twitter is the best ones, I don’t know of any other other ones don’t really compare to that but yeah but twitter is also starting to lock down um some of that like it’s not quite as much um data as you could get it before so um but there’s also you know platforms where like Hoot suite for example where you can have multiple social media platforms and see your analytics aggregated there. I do caution though that when you use um you use one of those platforms um the numbers might be a little bit different like there might be like some lag time between you know twitter and twitter on Hoot suite you know so um and also like the labels and the way that data is is labeled so you know on one platform a certain action might be called interactions whereas on another platform they’re called engagements and how they measure each of those things and what they’re called could could be different. So it’s just you know making sure we’re watching for those.

[00:44:52.69] spk_1:
Why would like a twitter start restricting the the robustness of the of the analytics the way you just said they’re they’re they’re tightening that up. Why would they why would they offer less?

[00:45:01.29] spk_0:
You want to charge for it? You want to start

[00:45:03.45] spk_1:
charging a fee to get it or

[00:45:29.19] spk_0:
you know what that’s and you know we we don’t know until they until it’s public. So that is 11 thing that could, I’m I haven’t um I’m not sure why it’s more difficult to get information but you know it’s beneficial to companies you know that information is money to them. So it is beneficial to them when they, you know, have proprietary um keeping content that that is valuable to them. I would um but twitter,

[00:45:43.49] spk_1:
they could have it too and share it with us too. I mean they’re they’re only sharing it with users. Users can only get there there little bit. The company is welcome to aggregate the hundreds of millions of users. They can do whatever you want with your proprietary data. But let me have my little share what are you taking in the era of transparency? What are you taking my little share away for?

[00:45:57.29] spk_0:
You would think, But I don’t know. All

[00:46:36.38] spk_1:
Right. You don’t have all the answers. Nobody does know these black boxes that we’ve all signed onto 2020 years. Sometimes they’re more annoyance than than than than additive but sometimes not not, I’m not, not saying I’m I’m opposed to social media obviously, but they can be very annoying, very annoying. We don’t even, we could spend a whole hour talking about facebook or a day about the annoyances behind facebook and in the shift from organic to paid, it’s just to me it’s just corporate green. All right.

[00:46:39.48] spk_0:
But I think a lot of that is, you know power from the users and putting it back in the hands of the company because users do have so much power and we have a lot of their ideas come from the users that are using the platforms. So I think it’s, you know, wanting to control how, how people use that platform and the information that you can get from it.

[00:46:59.28] spk_1:
Yeah, I mean,

[00:47:03.77] spk_0:

[00:47:28.88] spk_1:
exploitation. I mean, I’ll use, I’ll use facebook the most egregious example as, as the example, but you think goaded us all in, you know, they have 2.5 billion users now, a third of the planet is they, they brought us in and then they, and then they shepherd uh, you know, much less organic reach now. You want the same organic, you want the same reach, add pay for it, pay for it, pay us pay Goldman Sachs and uh, and you can have that, we have your reach back that we gave you originally and you know, it’s, it’s egregious. It’s uh, just exploitation.

[00:47:43.38] spk_0:
And I, I feel like social media has so much power for bringing people together and, and so that’s why I caution about like with trends and stuff we do need to be critical about, you know, is this trend, was this trend created because it’s something users wanted or because the company needs to innovate and grow. You know, so that’s another reason why you can wait and give yourself some time to see which trends are taking on and what makes sense for you because you don’t want to just be throwing your your time into this machine that is just there to make money for them. You want to make sure that you’re getting the best value out of that,

[00:48:37.77] spk_1:
what a beautiful segue to, to a closing section, let’s talk about, you know, every every platform is not for every non profit you know, you’ve you’ve made the point already, you know, you can uh squat on your account, you create your account and just and just squat it, hold it, but but every, you know, even the bigger platforms, we don’t have to be everywhere.

[00:48:42.07] spk_0:
Exactly, so,

[00:48:43.29] spk_1:
you know,

[00:50:17.66] spk_0:
you definitely right, so there are like you and this is something I say in my class to like in learning about social media and there’s constantly new stuff, you do not have to know everything about it, you do not have to be on every platform, your audience is not on every platform, no single person can manage all of the social media accounts that their social media platforms that there are. So I think the most important thing, you know, is to get back to that good structure and knowing who your audience is and um how to communicate with them and then, you know, using the different quirks of those social media accounts and different features to, to tweak that, but um as far as, you know, you might also want to think of as we’re talking about, you know, these big companies and what data they’re keeping and control and stuff like that, that might also be an a factor in deciding which platforms you’re on like um, back to N 10. Um, and 10 is no longer on Facebook because you know, the, some of the business practices that Facebook has used do um, do not, you know, does not work well with end transmission and the ways that they operate and you know, those are things you have to weigh that. Um, you know, if a lot of your, your audiences on facebook and that’s the only way to reach them, then maybe, you know, you do stay, but you know, you have this understanding of like um, that there are issues and were working around them and trying to make the best of these environments, but you know, they are businesses and so we need to be smart about where we’re spending our time.

[00:51:22.46] spk_1:
Excellent advice, very savvy. Thank you. All right. Sharos King Matthews, you’ll find her at narrows A C K. I’m gonna spell her name so you can find her C H A R R O S C King, Thank you very much. Great, great advice. Thank you my pleasure Next week, the log for j software vulnerability with Joshua pesky, eh, if you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C o. It may be a new year, but some things never change. Our creative producer is

[00:51:23.54] spk_3:
claire Meyerhoff shows. Social media is by Susan Chavez. Marc Silverman is

[00:51:28.24] spk_1:
our web guy

[00:51:41.66] spk_3:
and this music is by scott Stein. Thank you for that. Affirmation scotty. You’re with me next week for nonprofit radio big nonprofit ideas for the other 95%. Go out

[00:51:43.14] spk_1:
and be

[00:51:53.36] spk_3:

Nonprofit Radio for June 12, 2015: Visual Social Media & NTEN and NTC

Big Nonprofit Ideas for the Other 95%

Our Sponsor:

Opportunity Collaboration: This working meeting on poverty reduction is unlike any other event you have attended. No plenary speeches, no panels, no PowerPoints. I was there last year and I’m going this year. It will ruin you for every other conference! October 11-16, Ixtapa, Mexico.

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My Guests:

Jessica Williams, Emma Chadband, & Jenna CerrutiVisual Social Media

With (l to r), Jessica Williams, Emma Chadband & Jenna Cerruti, at NTC 2015.

Be strategic with your visual content on Twitter, Vine, Instagram, Pinterest, Tumblr, Reddit and Snapchat. Jessica Williams and Jenna Cerruti are account managers at Prichard Communications. Emma Chadband is online outreach associate at PAI. We talked at NTC, the Nonprofit Technology Conference hosted by NTEN, the Nonprofit Technology Network.


Amy Sample WardNTEN and NTC

Picture of Amy Sample WardAmy Sample Ward is our social media contributor and CEO of NTEN. At NTC I asked her to explain NTEN’s many programs, including their valuable annual conference. This really is an organization that will help you use technology smarter, from the social networks to CRM.



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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, it’s really good to be back live after two weeks away. Oh, welcome km! Jozy seldman keizer, oregon our newest affiliate. Well, i was on the west coast. I met the program director dave hammock and the board chair pam. Hello, david. Pam welcome km you z one hundred point seven eighty eight point five fm non-profit radios newest affiliate. Oh, i’m glad you’re with me. I’d suffer glass so far in jail neuralgia if i had to speak the words you missed today’s show visual social media be strategic with your visual content on twitter, vine, instagram, pinterest tumbler, reddit and snapchat no, jessica williams is a consultant. Jenna cerruti is account manager at pritchard communications and emma chadband is online outreach associate. At p i we talked at ntcdinosaur non-profit technology conference, hosted by n ten, the non-profit technology network, also in ten and and tc amy sample ward is our social media contributor and ceo of inten at ntcdinosaur asked her to explain and tends many programs, including their valuable annual conference, this really is an organization that will help you use technology smarter from the social networks to c r m on tony’s, take two non-profit radio on the road, responsive by opportunity collaboration, that working meeting that unconference on poverty reduction that will ruin you for every other conference. Here is visual social media from and t c welcome to tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen were hosted by n ten the non-profit technology network. We’re in austin, texas, at the convention center topic now is visual media for a social world. What you need to know about the future of social media my guests are jessica williams, she’s account director for pritchard communications. Emma chadband, online outreach associate for p i and jenna sorority, the account manager for pritchard communications. Ladies, welcome. Thank you. Don’t you have all of you? We’re talking about social and visual. Jessica, what are non-profits not quite getting one hundred percent? Oh, i wouldn’t say they’re not getting anything. I think they’re very well aware of what needs to happen. Okay often times, it’s just a matter of having the resource is the budget and the time available to do. What needs to be done on the right channels? How should they be? How should they be allocating resources or maybe prioritizing let’s talk about that? Well, that really depends on the goals and objectives for that particular non-profit and the target audience is they’re trying to reach so thinking about those three things in regards to the message is you’re trying to spread so who can i target? Where are they and why is this important to them and what channels are gonna help me reach that audience? All right, uh, you want to add anything to our to our overview? Yeah, i would just say that it all comes as just closing it all comes back to strategy and goals on and that’s how you should choose what networks were going to be on and what, how you’re engaging on on all of them and so generous. We want to be avoiding shiny object syndrome on right? Just because something is new doesn’t mean we ought to be there exactly were all about, you know, paying attention to strategy and the reason we’re here at intent today, eh, is because we find that a lot on non-profits are really intimidated by these visual media tools? Yeah, yeah, i mean, there’s a lot out there and there’s always other one sprouting up s o we’re kind of here today to home that in on dh share kind of the important important facets of each of those and share how non-profits shouldn’t be intimidated by those on drily, you know, feel free to explore them and play around with them. Okay? Let’s, let’s not start with the most popular facebook, etcetera something that’s pretty popular growing vihn don’t we start with vine diesel? Six second videos, let’s start let’s keep with you, jenna, what are you thoughts there? Well, so, you know vine was acquired by twitter in two thousand twelve eso we’ve seen in the past three years that it’s really making optimization sze that make the channel really appealing toe organization the non-profits they’re letting users upload videos directly from their camera roll, they’re adding different editing features that make it really user friendly. S o we’re seeing that non-profits air really seen success on vine, and i think emma can’t talk even more about how her organization has seen success with driving traffic to its block, okay? Good, emma what’s piela are doing well? We’ve had a lot of success in vine on the thing i always tell people about that platform is the value is not necessarily on the channel it’s with the content that you can create making videos really expensive and time consuming. But if you use vine it’s cheap and quick, so it’s much easier to make a six second video and vine than it is to make a six minute video for youtube on dh. So we have made these great little videos on buy-in and then we’ll embed them in our block, and any time we’ve done that, we get, like, double the traffic and tons of positive comments and a ton of engagement. But what if we have no idea what to do with with six seconds of video? You go ahead, let’s just stick with you. I just don’t know what i can do in six seconds. Well, i think it comes down to your non-profits mission and what you’re trying to tell people like i spoke to someone after our session from another reproductive health non-profit who’s saying we just constantly work in data, we don’t have any. Like people that film or anything like that. But if you have something like data, you can do a great visual ization and vine people, even news organizations have used buy-in like cnn to do like cool graphs and stop motion videos. You can really do anything in that platform. It’s really great for creativity, okay, jessica, if we’re thinking about vine, where do we where do we start our thinking to decide whether we should spend time there? Well, it again goes back. Tio, what are you trying to accomplish? Some most non-profits, you know, one of their big, overarching goals is fund-raising so are they trying to retain a donor base or they trying to attract new donorsearch in that example, find might be a great platform to reach a younger audience, particularly is emma mentions the content itself can be the platform allows for a lot of creativity, and so obviously younger generations enjoy kind of that creative spent on content, so it might be a great place to attract new donors to engage new audiences. So but to your point of being strategic, if you’re trying to engage younger audiences, correct that’s not an objective of yours than maybe vine isn’t appropriate, correct? Or maybe i mean in emma’s example that she uses in our presentation is ah, great example of birth contraception, and it appeals to me and i’m thirty four years old, so and it’s a vine video, so it doesn’t necessarily have to be a younger audience. It was just again goes back to your goals and objectives for your organization. Okay, so our first place to be thinking when we’re considering something is how does it fit? What? What? What do we feel we can do with it? How do you know those? But when you’re asking oh, i mean, yeah, sure. I mean, we could do six second videos on we have people let’s say, you know, look, make the sort of the simplest case and take wuebben let’s, take let’s, take a shelter for for domestic violence victims and survivors. We have that. And if we could do it anonymously and brovey but how do we know whether we can? We can use it successfully for the work we’re trying to achieve. Well, i think you have to look a tte your budget like, do you have the staff time? Available. Do you have the the amount of time it takes? I mean, emma, the video she shares in our presentation actually took her three hours to create. So, do you have three hours to make a great video it’s up to you and your organization? So it’s really hard for me to advise or any of us to advise any particular, like general set of ideas without knowing a particular situation are looking at your strategy in your goals may be just what questions should we be asking? Well, regarding target audiences, what are their behaviours? So are they online? You know, maybe if you’re reaching policy makers or partners, those audiences air very different. So thinking about, um what kind of online content do they consume? What? You know what topic or issue area are you focused on? Can you know, is that appropriate for a video like you talked about a shelter for domestic violence? Is that violence? Is that something you know? How can we capture that on video? In a positive light? How can we instill a call to action in that video to mobilize our audience to to action. So, it’s really? I think. You know, we keep going back to strategy and messaging, and what are you trying to mobilize your audience to do and is video and is mine and effective tool to reach that? And, you know, of course do we have the resources to do it? Okay, almost sounds like you want to you want to look like you want to add something about vine? No, i just think it really does come down to what? What is your awful angle and that’s with any platform it could be? We’re actually looking into launching our instagram and we’ve just re branded and we have a new logo, and as part of that process, we found out a lot of people don’t understand what we do and how we work. So we’re launching instagram not because we think it will give us a lot of traffic or because we’ll get a ton of followers, but because that’s another platform to people so people can see photos of where we work, who were working with how we’re doing it. So it really is like a storytelling tool and that khun go for any platform, you have to have an offline goal before. You can figure out what you want to do online, okay, excellent. So we can drill down to these things we can weaken, at least give advice on what you need to be thinking about what questions you should be asking. Ok, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way. Right, so we seem to transition to instagram very conveniently. Thank you. Um, let’s make clear instagram versus pinterest, jessica, go ahead. So instagram is actually a publishing tool so you can take the photo right in the app on your phone and then from there, share it with your network’s, whereas, pinch, this is more of a storage and sharing tools, so you’re actually curating images from, say, a website or a block, and then pending that toe boards on pinterest for other followers to see the images. Once they click on that link, then they’ll go to their website. So unlike something like instagram, where you’re sharing to multiple social media channels, pinterest is more of a hub to manage the visual content that you have on something like, well, your website, your block or instagram we know you are are most of the users of pinterest still women? Is that still they are? Yes, they’re predominantly women about thirteen percent of men, so we did see some growth and there’s like eighty seven percent of users who are women and creating percentage meant yes, okay, they’re pretty affluent as well, that’s, the other kind of defining demographic. For pinterest so okay, um, you want toe share advice around what you might be able to achieve with interest in the general sense? Yeah, pinterest is a great brand building platform, so brands really rely on visual cues to build their communities, and pinchers is a great platform for visual representation of your work, so you could use it to showcase some data points and infographic some inspiration quotes over a beautiful photo or some photos of your organisation in action that you know your followers might be interested in. So those were some great ways to kind of share community. Another really cool thing is an interest will drive traffic back to your block or your website, so if the user clicks twice on an image, they’ll go back to your website and buzzfeed sites pinterest as its second largest driver of traffic to its web site, so it has the potential to drive tons of traffic, and this is because pens live a lot longer than other social media posts. So a pen on pinterest has a life span of about two months. Where’s a tweet has a life, has a life span of about three hours. So i don’t even think it was that long for a tweet, but okay, um, general, i kind of feel like i gave short shrift to instagram and i didn’t mean to do that. What more can we say about you? Serve instagram? Well, we found that again, like vine instagram is making a lot of optimization sze to the platform that makes it appealing to organization, so it just added video capability in two thousand thirteen it’s also added just added verified badges, which is that little blue checkmark that you often see on twitter to help users reach the authentic accounts that they’re seeking. Um, and what we like about instagram is that’s it’s, a really strong storytelling platform, so not only can you upload a photo or video, but it equips non-profit communicators to really be a visual mediapro instagram gives you the enhancements and filters you need to really make the image or video pop, and then you can add these other features like hashtags teo, jump into existing conversations online, you can tag others to engage with partners or policy makers, so by created by adding all these features, you’re really allowing the user to click on different aspects of the photo on drily explore the story more deeply than if they were just scrolling through in viewing a photo me either if you want to add anything about that instagram no, we’re good on instagram. Okay, uh, what about storify? We talked about story five who wants to explain what storify is for those who listeners who may not know emma, you you haven’t even heard from you? Basically, it allows people to follow a story through social media, so basically our organization will use it a lot. When we host tweet chats, we’ll we’ll we’ll go through and storify all the tweets so that if you miss the tweet chat, you can still view the whole thing in store if i’m right. That means this zoo aggregating based on your, uh, your criteria brings a bunch of media together and you’re using it for twitter chats, right? I guess everybody who use the hashtag or something yeah, all the tweets we can keep them all in one place and it’s easy to follow along. Okay, you can also curate from facebook from various social networks. It’s really kind of built out now, so you can carry it from all sorts of places, okay, they can post on your block. So that’s a great way, tio, if someone wasn’t at this event, you could say he was the conversation as it happened on social media and here’s what you missed in a block post. So that’s, another great way to do so. Excellent recap, all right. And i see a lot of news outlets using storify also bring in other other channels, other outlets, coverage, things like that. Okay, um, no other before we get to the big players, twitter, facebook and he’s smaller don’t be necessary, lesser known, but any smaller channels we ought to talk about. Well, in our presentation, we also touched on tumbler, which is a micro blogging platform that realized really heavily on visuals, specifically short form visuals. So we like tumbler because it really accommodates different types of content. So unlike facebook, where you only are able to post four types of posts a link, a photo of video or a text posts tumbler accommodates beyond that so it’s it works really well with gifts as well as audiocasting ups our kind of short snapshots of quotes or excerpts so it’s a really great tool or platform for non-profits who are looking to publish a diverse mix of content now, jenna, you mentioned gifts on non-profit radio we have george in jail, which which i didn’t just make up, but i do love a liberation, but we do have jargon jail, but probation comes pretty easy, so you better explain everybody may not know what a jiffy yeah, thanks for reminding me they’re animated images. So you know this kid often times you’ll see a clip for, like maybe three second clip from parks and rec episode with a quote overlaying on the jif so it’s really just an an animated image on oftentimes they’re used as a reaction. So you know if if you’re having a sad day or something it’s not uncommon, tio go on tumbler and see that there’s jeff’s kind of evoking this emotion so good hyre kayman jessica, anything you want to add about tumbler, i think non-profits are just beginning to really experiment with tumbler and it’s been fun to see what people are coming up with. One of the big differences is that people don’t comment that often on tumblr it’s kind of part of the community there, so if you’re going to comment, i think the best practices generally the community likes humor there, not goingto you’re not going to see really serious templar comments and then also the tags on tumbler different than any other network and that they use spaces between the words and they’re also they’ll have a ton of tags on any given post, which is different than like instagram will usually have, like three and probably no more. So it’s definitely a little different than anything else we’ve worked with, okay? And you have to be conscious of tagging and the way the community what the community is expecting, yeah, and that can go for help. We’re going to find your content, right? And that can go for any platform. Every platform is a little bit different and has a little bit different community norms and voices, and so you want to be familiar with that before you engage. Okay? Jessica, you’re shot anything tumbler somewhere is a great place to bleach younger demographic, so if you’re if you’re non-profits looking, tio reach a younger audience, maybe to grow that millennial or even the generation. After donorsearch tumblers a great place to do that and we’re seeing organizations use tumbler really effective ways. One of our favorites is on being, which is ah, public radio conversation project. They used tumbler as one of the extensions of their kant arika which is their website, and they do a fantastic job if anybody’s looking for an example of how to use tumbler. Okay, actually, that’s a great good. Thank you for examples. Um, any any other examples of good good tumbler blog’s and then wants to shout out? I think we included a smithsonian in our presentation. They just have really compelling images. The reason we like on being is because they have a really nice balance between texts and visuals. So it’s more, i think, accessible to non-profits who maybe don’t have a ton of resource is too turnout images or video on a daily basis, you know, texas fine. Just short bites of content. Okay, okay. Let me, uh, anything you want to know. Uh, let’s, let’s. Stick with smaller platforms before we get to the huge ones and the others that i’m not thinking of or i don’t know there, please, category way we had a question on our presentation about read it and that’s something about r e d d i t right? Yeah, and a lot of people are curious about it read it is, i think of it is like the wild west of the internet because there’s like not a lot of too many of those left. Yeah, there’s not a lot of best practices or guidelines for non-profits and in fact, i think the community doesn’t really like organizational users, so let’s explain what it is. Oh, read it is like aggregation site primarily for news or other current things, and it’s basically just a big list of links and it’s divided into thousands of tinier communities called subreddit it’s, which are like mitch interests and they’re part of the bigger side is a hole, okay? And please continue. You were talking about what the community expects her doesn’t yeah, i like there’s. The reddick community doesn’t really like organizational users, so they’re they’re sort of motto is that you, khun b, a reddit user who happens to work for an organisation, but they don’t like when an organization has has its own reddit user name s o the best way to engage on reddit is from a personal account, usually because you want to be engaging in other communities that aren’t just from your non-profit okay, excellent, obviously important to know you’ll be scorned before you even get started. Yeah, you khun get band! They wanted to quickly get bad, but it is a great place for i mean, we’ve seen huge amounts of traffic from reddit like other platforms, we can get it a couple hundred a couple thousand visits, but read it once we got ten thousand visits from read it in the night from one piece of contacts that because these subreddit sir so narrowly and closely defined that’s part of it it’s also just one of the biggest drivers of traffic on the internet. Now it is a huge site it’s been around, i believe, for about five years, i think, and there’s just so many people on there, and if you find the right subreddit that that corresponds with your mission and your non-profit they’re going to be really excited to see your content, okay, anything you want to add about read it well, i was just going to add that i thought. Emma was going to cover this. Someone in our presentation asked about snapchat and that’s, not just jenna. Did you have anything you want to head about? Ready? No. Okay, you go. Okay, please just go. Snapchat is keep a little order. You’re doing great. You’re not a kiss. Wait a little while, so you’ve got to rein it in. So snapchat is ah, very new platform and it’s used by much younger generations, but emma mentioned during our presentation that do something dot or gets doing a great job with snapchat. I don’t know if you want to talk about that more, but they’ve had they i remember reading encased anywhere they had, like a snapchat scavenger hunt on and there’s i believe the guy who’s running it is called the snap, stur he’s like really the pioneer of non-profits on snapchat but he was basically like snapping pictures of himself. It was around valentine’s day snapping pictures of himself around the city with different signs corresponding to what they were doing. And it was a really successful campaign. But yeah, i would love for you guys should look it up. Let’s do something that organ i’ve already had. A mole? Are you finger on? Artie’s been on twice? I’m talking about do something and also talking about t m i they’re consulting arm. Yeah, you know, we didn’t do snapchat. We didn’t. We didn’t explain what it is. Jenna, we haven’t heard from your recent you want to explain what snapchat is? Let me see if i can do this in a concise way. It is a photo sharing app that lets users share temporary photos meaning and i believe you can do video now on it tio lets users take a photo and basically you khun send it to your friend for three seconds for ten seconds and then after that it disappears. That’s snap and that’s what we think exactly, young people like it because it’s ephemeral, it’s like a conversation, right? I’ve seen it used a lot among young people. They share their reactions, so if someone sends a text will respond with the snapchat of their face making an emotion reaction. Teo now, right now i have a choice of if i want to share of the action i gotta choose between read it and he snapchat this is by then my reaction is dead? I’m overreacted already. I think you’re really working it and rises again that especially among millennials and even younger generations that, you know, just getting communications, just getting more visual so people want to see faces they want to engage with people s o text messaging isn’t even, you know, that’s might go away, people really want to communicate face-to-face andre uses nap jet as a vehicle to do so. Okay, excellent, i love that way just have, like two minutes left and we haven’t even talked about facebook or twitter yet. Ah, but i’m goingto since i like twitter a lot, i have a lot of fun with twitter, just like a minute and a half or so who wants to? I want to talk about zoho strategy for twitter? Go ahead, jessica. So twitter is a social networking platform that allows you just in tweets, which are one hundred forty characters long and no more hashtags are extremely popular on twitter it’s fact it’s critical where they originated, may allow you to engage in conversation outside of your immediate conversation that you’re having so you know, it’s common to see multiple hashtags and one tweet tagging users. Is really important if you want to be a part of the community and engage, you can geo tags so you can tie the location from what you’re tweeting, you can now video dirt. They just rolled out a video recording capability on twitter last week, so that’s really important to know. And then, just recently, it was announced that google is going to start searching twitter in their algorithm. So when you search something online, really that’s lee’s tweets, they’re gonna teach will be search results, tweets will be searchers. Oh my gosh, when does that start? Well, it says it’s in the process, last i heard so, but that was like two weeks ago, so it was probably an updated but twitters here to stay, and its growth has kind of slowed, but they’re rolling out these new capability. So, you know, it’s it’s going to be around it’s a great way for organizations just to be a part of a conversation, especially when tools like facebook are slowly becoming less effective for non-profits and other organizations. All right, excellent. We’re gonna leave it there, ladies. Thank you very much. Thanks. Durney on dh. My guests have been jessica williams, account director pritchard communications kayman chadband online outreach associate at p a i and jenna cerruti, account manager. Richard communications ladies. Thank you again very much. Thank you, tony. My pleasure. This is tony martignetti non-profit radio coverage of the non-profit technology conference. Thanks so much for being with us. Jessica williams is now independent. Consultant twenty six, two and ten and tc. Coming up. First opportunity collaboration. It is the single most productive week i have spent all year. And quote that’s. Gretchen wallace, founder and president. Global glass. Grass roots global grassroots. Dar for haiti, rwanda, uganda and yusa. Opportunity collaboration. It’s this weeklong unconference in x top of mexico for everyone who works in poverty alleviation. Ah, there are non-profits from around the world and you connect with people who can help you do your work wherever you are working there’s lots of free, unstructured time to meet people. Make friends figure out how you can help each other. You meet in the pool in the ocean, at the bar. Whatever you want to meet it’s in october i was there last year and i’m going again this year. Any sample ward coming up in? The second segment will be there this year. There are no plenary speakers. There’s, no power points. Every session is in a circle. Three hundred fifty people from around the world collaborating. If you work in poverty alleviation, you need to check it out. Opportunity collaboration, dot net non-profit radio was on the road for two and a half weeks. Oh, my gosh. I was in colorado springs, denver, phoenix, l a half moon bay, san francisco and portland. I met folks when i was in portland. I met the folks at km jozy in in salem, oregon. Of course our newest affiliate, the the program director there. Ah, dave, dave hammock. And then we went and went and met the centre for non-profit innovation. They’re going to be sharing this show. Also lots of very good things happening in the salem keizer, oregon area and then a new california affiliates i’m going to be coming on after they renovate their their sight on dh there in stanford. That is all i am permitted to say at this time i met a second new affiliate coming on in california and that is all i am permitted to say at this. Time in portland met up with amy sample ward also jim white, executive director of the non-profit association of oregon. They’re going to be carrying the show lots of fun in portland, as i mentioned on overall on outstanding two and a half week trip. Loved it. Lots of non-profit radio outreach there’s a video from portland at tony martignetti dot com. And that is tony’s take two for friday, twelfth of june twenty fourth show of the year. Here is amy sample ward from the non-profit technology conference. Provoc radio coverage of ntc fifteen the non-profit technology conference. We’re in austin, texas, at the convention center on day two. My guest now is amy sample ward. She is the ceo of and ten the non-profit technology network and the regular social media contributor. Two non-profit radio kayman sample ward. Welcome. Hi, it’s. Good to have in person. Yeah. It’s fun. I miss being in person. Thank you. Since you left new york city. Yeah, we are. We are each day. By the way, that noise was not non-profit radio sound system. That was the i’ll leave out my adjective. That was the sound system for intend so well that convention center, you know, it was definitely not intend on the convention center is setting something up. Okay on dh non-profit radio has high quality sound. The second day we are highlighting a swag item each each each interview, and we have appropriately hoesch stock and p tech socks for this for this interview with any sample ward ceo. So they’re the socks, and for those listening to the podcast, they’re green or mostly all green with little brighter green heel and toe and orange hashtag and pete hoexter love and and and ten on the other side. Oh, and intends on the other side, there’s intend on the second side. Let’s, get a picture of that also great socks. I’m gonna enjoy wearing these thank you. And we’re headed into the swag pile on day two. Welcome. Thank you. Thanks for thanks for coming on over to the show and i’m very glad it worked out. Well, you know, i’m doing like we did fourteen yesterday, my literally. And how many we have a today mersa eleven. We’re gonna leave twenty five interviews. That’s. Incredible. Yeah. That’s. Twelve and a half shows of. Yeah. And were they? And many of them were with multiple folks from the pictures. Oh, yeah, yeah. We have a panel of four today. They were like, yeah, well, so indian just in just three days of the conference. We have about three hundred speakers outstanding. So all right, you have a you have a great ten percent sample bilich more than i have to have more than ten percent of the yeah, that’s awesome. Um share some anti seat went fifteen stats. How many people are here? How many hotel don’t have? Okay, well, we sold out all of our blocks in six hotels like, two months ago. S o i’m sure we’re in lots of hotels and registrations. I’ll get the latest numbers tomorrow morning for the plenary. But where we’re pretty close to two thousand and cem stats i shared this morning at the plenary we’ve got forty seven states, sixteen countries cool. We have twenty four people here. Who? This is their tenth or mohr ntc. Oh, this has been going longer than i realized. Yeah. Somebody said two thousand seven was the first that’s wrong. Oh, no, the conference. It wasn’t called the ntc, but it was happening and that was the reason and ten was formed was to be the organization to maintain the convenience for this country was a community built around the events. Yes. Oh, excellent. We were just talking. I just had a panel of four. Even though we only have three mikes we started panel for on community built. That was exactly again. Your membership director? Yeah. Was part of it. Yes. So anton was formed in two thousand, so we normally use that as the kind of formalization of the conference. Because it, you know, after intend was formed, there was a riel process and, you know, support for an actual conference verses just smaller community convenience. And before that before that the community was still they were called round ups. They were still coming together, mostly regionally, people that worked in in non-profits or four non-profits you know, from the outside as technologists trying to say, please tell me i’m not the only person who does this, you know, and meeting up. And it was that community who said it’s not sustainable by ourselves to try and keep meeting up, you know, we need support and there needs to be something that’s organizing all of us and that’s when microsoft and certain in a well gave the initial funding and formed and ten and ten outstanding, the community was yes, the community that so and so so encouraging community building. Exactly built itself around exactly around an event, and it knew it needed mohr. Right? Exactly. Be sustainable. Yeah. Love it. Love it. Okay. Um, let’s, talk a little about in ten. Ok? If your opportunity to shout out it’s a very, very welcoming organization, you have tons of re sources and events and things for nonmembers. Let’s start with non members. Yeah, yeah, well, i think that we take being a c three fairly seriously. And we recognize that even though we have membership as a way of making sure we’re better able to know who’s in the community, what resource is they need have channels to communicate with them? You know, membership just gives us direct kind of entry toe all all of that data and knowing what to do programmatically. But like i said, we take being a c three. Seriously, we want everyone to access what we’re doing resource is we’re creating research that we’re doing and our mission isn’t just to serve members remember, our mission is that every non-profit will be able to use technology strategically, so that requires everything be as accessible as it can be. And it is not an organization on ly for technologists no let’s, dispel that myth. Go ahead, exactly. I mean, i think, you know, when we were formed it it probably felt much more technical because the community members that that were in the community, right and back in the nineties, ah lot of folks didn’t really think about technology and all of all of the departments of the organization, you know, we’re not everyone in the organization even had a computer necessarily. So now you know, many years later, everyone an organization is using email the web, you know, many of our our tools or software is actually up in the cloud. We have documents that were sharing so everyone needs to be using technology, whether that’s deep in the database or over here in html or whatever it is. So we want to make sure that everyone across an organization has access to knowledge and resource is but also to other people like them, people that have the same job is them in another organization, his most non-profits, you know, were small enough that there’s only one person that does that thing so it can feel really isolated. You know, i’m the only one that knows how to send a mass email from our system s o making sure people can connect with each other and other organizations to find that one person in the other organization we can complain together, but we can also, you know, help each other a lot, and a lot of this is also live meet ups. Yeah, they’re local clubs throughout the world, but you have international club. Yeah, yeah. So there’s a club in new york and you’ve even been all right? Yeah. So there’s club in new york for trial, and in portland, i tested google glass. Oh, how was that? Loved it. It was a while ago. Chris tuttle, you know, was was one of the beta testers selected by google, and i had fun with it. You know, i talked to it. You move your eyes and it did things. I don’t remember that part talking to it. I like the verbal commands, but yes, so i’ve been i’ve been a couple of times i’ve been another couple, yeah, yeah, so there’s there’s, tech clubs all across the u s, canada, poland, etcetera, okay, yeah, excellent. So that’s the online live ok, so now membership s so very open your worship, his membership is really cheap. Share share its membership. I try to avoid the word cheap because it it is valuable, jordan, it is affordable, affordable very because we want it. We don’t want the membership to be the barrier to this information. And like i said before, membership tow us isn’t the only way that we’re going to be a sustainable organization. Revenue wise. You know, membership tow us is really a way to say these were the people that get it. And these are the people that are committed to using technology. So if we have to make a decision between something we’ve randomly thought up on staff, you know, to do for our next report or something that group of members wants, we noted default to what the membership want, um, and it helps us plan and understand what we’re doing. Of course, there’s not just a couple members. There’s about ten thousand, so it’s not a small group of people to talk to. But it’s it’s, you know, smaller. Then i guess the rest of the world, if we were trying to listen to everyone and meghan in the session, she was in on community building made the point that there’s often surveying your equally survey. Okay, but all right, well, you won’t say cheap, but it’s really it’s really cheap. The low price. Okay, what is it for people who might like to be members? Yes. Oh, well, so the price is based on your operating budget. So it’s starts really low on dh goes up, but i don’t think the highest that it goes is about three. Fifty and that’s for organised for huge organization. Exactly, exactly. And it’s for unlimited staff. Fifty or seventy five dollars? Yeah, i know. You have to tell you a little. Hasn’t oh, it’s seventy five. You do know. Okay, your small organization, five hundred thousand volts boardmember yet every staff person could be a member of our organization. Not per person. Exactly. I won’t say that again. It’s per organization doesn’t matter how big or small you are. It’s, not per person. Yeah, very. Welcoming. Yeah, welcome. Okay. All right. And what? What can what can members expect beyond accessing resources in the membership category? So, of course you’re going to get discounted registration to conferences like the auntie si on and then our other conference, the leading change summit in the fall that is going to an annual now. Yet last year was the first. Last year was the first, and it did well, this leading change yet. And this year, we will be in washington dc in september, the thirteenth through the sixteenth. Okay, yeah. Leading changes. Cool, it’s. Like a little digression. Toby okay. What’s leading change summit about well, you know, we already talked about how the ntc has been going. Basically since sanson ten has been going and it’s exactly. And it’s space. Where really? I mean, every every kind of organization, every size of organization, all of the different technology providers, all the service roads. I mean, this is the conference for everybody and there’s currently, we looked at it this morning, seventeen sessions per times lot. You know, there’s, just so much that happens here and it’s really a place where people come because they want to. Meet people, they want to meet up with people they already know they want to find that person that can help them on, and they want to go to los lots of sessions. But that doesn’t mean that there’s a lot of time where you’re not talking to people going to different sessions, going around to all the different parties we wanted to create another space that let people who maybe didn’t necessarily need thio learn things in a session. They already had the ideas they just needed people to poke holes in those ideas or people tto give them the push they needed to really try it out. So the leading change seven unlike the ntc, with two thousand people leading change, summit has about a couple hundred three hundred people it’s purposely small because there are no sessions, it is ah facilitated process. So you come in with your ideas or your challenges or this thing that you’ve been driving you crazy and you don’t know how to get over it at your organization on through those three days have the opportunity to work with trained experts, facilitators and everyone else that’s there to say this is what? I want to do help me tear it apart. So i make it better. And the leading change summit ends with an idea accelerator, so people can formally throw out an idea. Have people joined their team and help make it better throughout the day? And at the end of the day, you can pitch for riel prices. So organizations, air receiving software, other technology they’re receiving. Probono branding probono strategic advice. All of those pieces come to projects that are voted on at the end of the day by everyone in the room, so that they can really become riel. Okay, leading change, some it’s going to washington, dc. When, when is it? September thirteen through sixteen okay. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz now back to back to what we’re talking about, teo members have lower rates on both of the conferences and of course, on the way we do online educational programs, webinars and community calls all year and for members, those air either free or fifty percent off every time, and then members also always have free access to our research little known fact or or rarely used member benefit is that in ten members for research that’s done in house it entin so not necessarily our partner reports, but reports that we collect and analyze all the data members can have access to the raw data to run their own analysis if they want to do their own, you know report or they want to compare their organisations data against the report data, alright, yeah and then of course, there’s online community groups we call him community practice, we have the tech clubs we talked about, they’re just you know, any any idea that community has for away that will bring people together or create more resources for others? We’re all ears were happy to create those things that’s outstanding us a little more about the communities of practice? Sure. Very diverse subset of communities. Oh, yeah, and they’re their community lead, so we don’t necessarily say there should be a community of practice on this topic and we just create it instead, we wait for a community member to say they want to have that community, and we encourage them to have at least one other co leader so that you don’t feel like you know you’re on you. Yeah, they have two people do it myself exactly, and so there’s normally too. I think one of the communes of practice of it has five organizer’s and they have an online group. Some of them have a weekly twitter chat that’s public, some of them have monthly community calls, phone calls where people call in, others do full webinars really self directed. I’m totally self directed, we we provide those platforms so you’re using and tens webinar platform so you don’t have to pay for it is a community group where our phone line, whatever, and we of course help with promotion or making sure people know about the community of practice and like you said, super wide range there’s community of practice for women and technology there’s a community of practice for people who use droop a ll as a web platform. So you know, everything in between there was some conversation about starting one in podcasting. Yes, there was on the show that yeah. And you have been hearing? Yeah, that was from a listener. But then you had been getting some interest. Independent? Yeah. Did. Did a podcasting community practice get started? I what i remember is that i think they were going to start after the ntc s. I think so, folks, we’re going to try and meet up here in person. Yeah, but there’s definitely. Maybe maybe people are taking your lead. They like this on ly audio thing on. They want to meet up. They want to start making them from them. Certainly do. Well, podcasting xero latto getting a lot of popular press now. Yeah, i’ve been doing it for a half year. Exactly. I feel like an early adopter. Finally, somebody right. Finally sides. Great hair early, which i have sixteen. I had a past you patch of gray here, right? Right here on my left temple. Really? Sixteen years old. Yeah, i got but so aside from that now i’ve actually, early adopted something by choice. Write what i know. Yes, i love the audio format. Although we brought video to ntc. Yes, of course. Way i found a great local videographer. Okay, i’ll shut him out. West shepherd, he’s our videographer and and you know multi-channel yeah, because i’m always i’m most thing to you advice exam often encouraging multi-channel engagement. Exactly what’s your own what’s your own history and end ten going back before membership director when i first knew you when you first joined this show. Yeah, membership director what’s your own history. I’ve been and ten member for many years i was part of the community i actually used to be based before new york, and before london, i was back in portland and started the portland tech club that actually still exist today. However, many years later, oh yeah, i was still been organized, so i started that grew back in two thousand seven in portland, and then a year later moved to london, started the tech club, they’re moved to new york, helped with the tech club it was already going, and then when i moved back to portland in summer twenty thirteen, helped again with the portland tech club, even though i’ve been all these years and whole, you know, cycles of organizer’s had gone through and yeah, it was pretty cool to see there was still going, and the communities can use your baby. Yeah, what year was that? Portland you started two thousand seven. I started the club. Okay, that was really your beginning of ah, of having a membership did you know i was already a member, but that’s when i had my, you know, kind of formal active role because i was an organizer tell me more about, um, what are the types of events are there you? Uh, yeah, we have lots of different i mean, we we gravitate towards online things just because they’re more accessible, he doesn’t you don’t to fly anywhere you want to pay for a hotel, you know? So we do a lot that’s online or we try and make things accessible online. So, you know, the ntc has thirty sessions recorded and uploaded for people who aren’t here, but we also have what we call labs, and they’re you know, they’re not a full conference or just one day, and they normally have a capacity of only forty or fifty people, but they’re on all day we or shop hands on doing doing in a really strategy or planning work. So we’ll walk you through how to create your evaluation plan. How do you go from knowing what your mission is to what happens to be in your database to what should be in your database and what you want to be measuring? Or how do you create a campaign plan? You know, those kinds of things will do those in labs on we have to think we have about eight of them this year. We’ve already had one that was on technical project management. That sounds a little nerdy, but it was saying, you know, even if you’re not, even if you’re not techie, if you’re going to do a website redesign, how do you how long does that handle? What? How much does it cost? I mean, how do you how do you know how? T exactly? Yeah, eso we do labs, we have the conferences, but i i’m always really impressed just to go back to community practice again by the diversity of those events, you know? I kind of mentioned it, but we have a group that organizes twitter chats every week. It takes a lot of work to organize a twitter channel, you know, and they’re doing that as volunteers every week, and then we have community calls or people call in there’s one for, um forget what they’re called. They changed their name technology managers is basically anyone in organization who you know feels like they’re managing all the systems on bail, they haven’t open calm. People call in and just ask, you know, i need a new ticketing help desk what it was everybody used, you know, and they just kind of crowd source answers for each other every month on dh the droop a ll group i mentioned they have webinars because they take turns literally sharing their screen and showing each other how to fix code, how to install modules. I mean, it’s, just so sharing, you know, it’s such a great spirit that then when we think we’re going to put on a workshop, yeah, we here take everything because you’re probably going to go do this workshop tomorrow better than we did it today, you know, just take it run with it you’re coming up on your two year anniversary, you know june’s jones, your two year anniversary? Yeah. Any aah! No, no lessons learned or something. You you’re willing to share about being good moving from staff position membership director tio the ceo. I don’t know. I kind of can’t believe that it will be two years in j remember what it was? I know, you know, i feel like it’s time flies, right? But i think it’s i think it’s really great. I mean, i am so proud of how much this small number of staff have done in, you know, now, whatever eleven, eleven counting me. So tio have, you know, put on two conferences. You know, this one that we’re at now in last year with over two thousand people and everything else that way around, like it just feels so cool to be a part of that team where magic is happening. That’s an example of the smart use of technology, you use a lot of shared documents. Unconference sisto conferencing, right? Exactly. Docks? Yes, because we also have two staff who are remote, so they’re not in the office we can’t just rely on is there, some way we remote, so we we’ve kind of changed our processes that we just don’t you know, you don’t have a meeting unless you have a hangout video or skype video, something going that khun lupin, who else is not in the room on dh? You know, everything we do were taking notes in live documents so that they can be shared with people. Andi just made that kind of daily practice of howto work with staff has made events like this really easy because you don’t have things sk world away on just one computer, you know, everything’s living in the cloud staff are used to having to use collaborative apse on their phone to post an update to everybody, you know, things like that where it just makes live events so seamless because we know how to communicate with everybody. We know where the resource is live, all of that you’re not standing example of the use of technology on and nonprofit organizations. I mean, we feel like we have to be right. You are, should you and you are in fact walking the walk. Awesome that’s great to hear we have. We have high expectations. For ourselves. Amy sample ward she’s the ceo of intend the non-profit technology network, monthly contributor in social media to non-profit radio and a good friend. You know i love are you come on the two hundred fiftieth show. Yeah. Way okay. Yes. Is july, july two hundred fifty? Yeah. Coming up. I don’t know the day i got okay. Okay. You started with joe number one hundred first when you were on. Yes, i like to start on. You know, remember herbal? Yeah, exactly. This is tony martignetti non-cash non-profit radio coverage of the non-profit technology conference. Thanks so much for being with me and amy. Yes, and thanks to everybody at intend, the non-profit technology network, i got to meet some people. Ah, teo, toward the office, the inten office in in portland, but one part of my terrific several days i spent in portland, oregon, next week. Rich deets from abila with their engagement study, are you engaging with donors in the right places with the right frequency? If you missed any part of today’s show, find it on tony martignetti dot com. Where else would you go? Opportunity. Collaboration. The world convenes for poverty alleviation. It’s. An outstanding unconference that will ruin you for every other conference opportunity. Collaboration. Dot net. Our creative producers, claire meyerhoff. Sam liebowitz is the line producer. Shows social media is by susan chavez, susan chavez, dot com and this music you’re listening to is by scott stein. Love it be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. It took two or three years for foundation staff, sort of dane toe. Add an email address card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno. Two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five per se.

Nonprofit Radio for June 5, 2015: Your Video Strategy & How To Get Found

Big Nonprofit Ideas for the Other 95%

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Bridgett CollingYour Video Strategy

Video is the most popular and fastest-growing form of content. Bridgett Colling shares her advice on fitting video into your mission. Do you know about YouTube for Nonprofits? What are WooBox and TagBoard? Bridgett is director of content marketing at See3Communications. We talked at NTC, the Nonprofit Technology Conference hosted by NTEN, the Nonprofit Technology Network.


Elizabeth Beachy & Arika SanchezHow to Get Found

With Elizabeth Beachy (L) & Arika Sanchez at NTC

Your content strategy needs to consider that people now search YouTube, Twitter and Pinterest almost as often as they search Google. Now that search has changed, how do you create content that gets you found? From NTC, Elizabeth Beachy is director of strategic communication at Upleaf and Arika Sanchez was formerly the Communications Specialist at the Center for Nonprofit Excellence.




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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d suffer biliary calculus if you had the gall to tell me that you missed today’s, show your video strategy video the most popular and fastest growing form of content. Bridget calling shares her advice on fitting video into your mission. Do you know about youtube? For non-profits? What are woobox and tag board? Bridget is director of content marketing at sea three communications. We talked at and t c the non-profit technology conference hosted by n ten, the non-profit technology network and how to get found you’re content strategy needs to consider that people now search youtube, twitter and pinterest almost as often as they search google. Now that search has changed. How do you create content that gets you found from ntcdinosaur? Elizabeth beachy is director of strategic communication at upleaf and arika sanchez is communications specialist at united way of central new mexico. I’m tony take two thank you, responsive by opportunity collaboration, that working, meeting on poverty reduction that will ruin you for every other conference here is bridget calling from the non-profit technology conference on your video strategy. Welcome to tony martignetti non-profit radio coverage of the non-profit technology conference. Our hosts are n ten, the non-profit technology network. We are in austin, texas, in the convention center. My guest is bridget calling she’s director of content marketing for c three communications, and her topic on the workshop is video strategy how to compete and win in a video centric world. Richard calling welcome to non-profit radio. Thank you so much, tony. Pleasure to have you it’s so great to be here. Thank you very much. How does video strategy fit into our overall content strategy? Well, something that c three has been saying to non-profits for years is that you don’t just need one viral video. You need a video strategy video works five video please come get away from me. I know i know it’s so hard if it happens, but it hardly ever does. Alright. Well, especially with the ice bucket challenge happening last summer, i think a lot more non-profits now it’s, not just the viral video it’s, how can we get hundreds of viral videos in a campaign? But the truth is that that doesn’t just happen, it’s not something that you can construct inside your boardroom, it’s something that has to happen either organically or it happens over time with a lot of effort and a lot of practice and a lot of community building ondo something that we’ve seen happening really catching on with non-profits is the concept of content marketing s o producing content that’s geared towards a very specific audience with the intention of driving them toe action on dh that content is really focused around their goals and their needs and speaks very clearly to who that audience is. S o we see a lot of non-profits coming to us now asking about content strategy, wanting to know more about it wanting help with developing their own content strategy so that they can create thoughtful content around their causes on that make their constituents really excited to be involved, excited to volunteer, excited to donate on. And so we see video fitting into that really well, a za piece of i don’t know what that was. I don’t know if part of part of the science fair floor just fell down or what? Hopefully everything okay that that that that clolery but oh, it was probably the puzzle. You’re right. I don’t know what that weird little guy. You okay? Better what one i i pictured someone’s booth collapse happened. We got a little scared each foot told jungle. Yeah, well, also saying so we see video fitting into that really nicely because we we know that video is one of the most compelling forms with content you can produce on dh it really can get two people emotionally. It can really drive people to action in a way that other types of content can’t, because i mean compare i’m adding sound and video and images together just makes for a really compelling emotional story on dso, we see video fitting inside of a convict strategy really well, along with other pieces of content. So, along with your social media strategy, along with your website, along with their email, you can’t just think of video as its own entity. It’s smarter to think about it inside the lens of all the content that you’re creating from your non-profit ah, should should every piece of video in our strategy have ah have a call to action, even if it’s something small, like share should it always be a call of action? You know, i think you can’t go wrong with having a call to action. I don’t know, i wouldn’t say that every piece of video action absolutely has to have a called action, but i do think that more non-profits tend to shy away from putting a call the action at the end cause they don’t want to be too demanding was what we’ve seen in the non-profits we worked with in the audiences that we worked with is that people expect there to be a call to action. People want to take a meaningful action if they care about your cause on dh. So even if it is like you were saying something simple, like sharing or telling your friend about this or visiting this website, people tend to like somewhere to go after they see a piece of content that they find really engaging. So i i wouldn’t say that you have to, but i would say that if you want teo, you shouldn’t try away from it. Okay, i’m going, i’m going to presume to tell me if i’m wrong is the place to start with our video strategy fitting into our overall content strategy is our goals for video. Oh, yes. Okay, maybe you talk to michael about this last year. Thiss comes up a lot. Yes. Yes, absolutely. Why the hell are we doing this? My daughter? We’re talking about our goals. No, no. Why are we doing video? Our overall strategy, right? Yeah, well, i think the question isn’t why are we doing video? The question is, what do we want our non-profit to be achieving? What do we want? What kind of impact we want to make on our cause? And then once we figure out what that goal is, then we can figure out how video is an effective part of that on. And i think that’s true for all types of content. I came to see three relatively recently from a social media marketing agency and something that i heard from a lot of my social media clients was, oh, we want a facebook page so that we can get in front of young people or we want a twitter account so that we can reach more more people who are techies on and that’s great, but that doesn’t fit with your business goals or with your non-profits goals, then what’s the point on dso i think starting with what your objective zara’s a cause what you object, stars and organization is a very important place to always be able to refer back to it because otherwise things can get way out of scope. You, khun b reaching for things that don’t really matter. Michael talks about an organization not that see three works with but that michael and see three’s cofounder danny are friends with who made a really successful video, got millions of hits online, didn’t do a thing for their cause. Nobody visited the website nobody donated, nobody volunteered so you can have a viral video that actually makes no impact on and see three is definitely in the business of creating videos that actually create impact even if they don’t go go viral. Amending the michael we’re talking about. Michael hoffman was a guest of honor non-profit radio ntcdinosaur year and is the ceo? Is that right? Yeah. The cofounder of c three years ago, um, let’s spend some time talking about getting your videos found. Yes, the best video is not worth anything. If no one watches it? Absolutely where we need to be thinking about so something that we’re seeing a lot more of lately is video that’s actually directly uploaded to facebook, and i think we’re going to see a lot more video that struck the uploaded twitter as well. Youtube is still a very important platform, and we recommend that all the non-profits that we work with, upload their videos to youtube and optimize them for youtube. Eso youtube is actually the second largest search engine after google uh, number two okay, yeah, ah well, last time i check my stats, i believe that’s still true, so you choose the second largest search engine, so if you optimize your video on youtube, if you upload all the subtitles for your video, if you add really good tags to your video that will help people when they’re searching for it on youtube, you are much more likely to have it be found either in a google search argue tube search on dh if you could take the time tio upload a spanish transcript as well, we’re seeing a lot more spanish searching happening both on youtube and on google in general. On dh so uploading a transcript in spanish and english. Yes. Where do you where do you put the transcript? There is a space when you go to the creator studio and youtube to upload your transcript so you could do it there. Okay, so those are the okay, no need for me to ask what the how do you optimize for you two? You’ve just explained it. Yeah, well, that i mean there’s, other there’s other ways to optimize for you to do so i’d say i’d say creating a title and a description for your video. That is not something that’s thinking about your audience is you develop the title and the description for your video. So a lot of times in non-profit video will see things that up, things that are uploaded that say dahna gala video twenty fourteen and that’s fine if you’re just doing it internally. But if you want anybody, any of your constituents to see it who are outside of the organization, they’re not going to find it by searching dinner gala video. So you need to be thinking about your audience as you put your video on youtube and think about what? They would be looking for when they’re searching for that video in the same vein up putting are adding a description that says that tells a story about the video and invites people teo click play on not just saying, here is a video of our dinner gala in twenty fourteen um is a really smart strategy to get many more people clicking, playin and actually watching the video, alright, any other tips strategies for getting our video found? Yeah, well, i started talking about youtube and facebook at the beginning there, so we are this is a more recent trend that we’re seeing, and i actually think non-profits were a bit ahead of this curve with the ice bucket challenge last fall because so many people were uploading video to support a cause which was a less directly to facebook, and we saw that people were able to do that because we have these super computers in our pockets now and high production video teams that are located on our phones on dso, it’s amazing that people can take such high quality video insurance so easily and with the introduction of facebook auto play video, i don’t know if your facebook news feed looks anything like mine, but mine’s covered in auto player because, like, how do we stop these damn thing? You can think i can get it out now, isn’t there? That was the strategy, but there is a there is a setting for not having autoplay, isn’t they’re? Uh, they’re not off there. Maybe i think i saw i think i’ve heard about that, i don’t know specifically, yeah, but i think over time the facebook’s goal is to have mohr auto play video showing up in your news feed if you don’t have it set on auto play than at least more video showing up in news feed because both facebook and twitter positioning themselves as hosting platforms for video, not just spaces for youtube videos to be shared s so we see that all the social networks are looking at the value of video and finding ways to position themselves as a sharing mechanism between the people who are creating the video and their constituents who they want to share them with. S o, we’re actually seeing some creators who are leaving places like vine or youtube and moving to facebook as their platform. Where there is showing their videos directly, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. What else does this mean? What are the other implications of of twitter becoming, for instance, twitter becoming a a, uh, cite a site where where direct content? Yeah, video video is directly uploaded. Yeah, well, i think i think the social networks want to own your content on so the way in the way that youtube, as ownership over all the videos that are uploaded on youtube, i think twitter and facebook want a cut of that as well. On day one, they want to have really direct access to that content because they know how powerful video is and they know how effective it is moving people to action. Good. Ah, let’s talk about some of the production if some production strategies yeah, i think you’ll agree that doesn’t have to be high production value moving and compelling. Absolutely no. Okay, sure, talk about yeah, well, won. And michael and i were just talking about this earlier xero propping for the presentation. Eso won really great example that if i could point your radio listeners there you look up. Twenty fifteen dot do gooder dot tv. We’re announcing the winners of our duvette video awards awards. Yeah, so those are the where it’s the ninth annual wars they celebrate the best in video for good on die only plugged this because we had a really awesome winner in the funny for good category. So this is not the official enough, it doesn’t go out till tomorrow morning, but ah, but the winner of that category was this organization called unbound, who created a parody video between two ferns with zach galifianakis. I don’t know if you’ve ever seen those videos on she’s seen the video, okay? Marissa has yeah, production assistant here at ntc geever says, yeah, but the between two friends is ah, parody of talk shows um, and so zach galifianakis and actor and usually a celebrity who come and sit between two fake for implants and zach alfano argast basically makes fun of the other actor the whole time, pronouncing their name wrong refers teo movies that they haven’t worked in and talk about how great their work was in that movie on dh so it’s, it’s it’s very funny, it’s very dry on and so this organisation unbound created a video called between two furnaces it’s a ten minute video it’s there may be two different cameras that they used on the two different interviewee are the person, the interview and the person interviewing s o they cut back and forth a bit, but aside from that, i mean there’s a little bit of sound at the beginning. Ah there’s, no motion graphics it’s, obviously, people who are in house who are doing this, the scripts are right in front of them it’s so basic, but it’s so funny on and i think it shows that, you know, we hear from non-profits all the time we don’t have the budget, we don’t have the budget and and budget could definitely be a limitation, depending on the type of video you want to create. But i think if you’re just talking about creating a video that’s getting the word out about your organization, if you think creatively, you could really push the boundaries and create something that’s, that’s really unique and very interesting. And so that video actually got over three thousand votes in the digger awards on dh we’re really poor, proud that it’s a winner because we think it shows non-profits that you could do something simple and still have a huge success. With it, how does their work related teo video they created between two furnaces, so so they actually use the video, too? Talk about the work that unbound does s o they work in, i believe it’s twenty one different countries to help alleviate poverty, and so they talk about the work that they do during the video, but they talked about it in a very funny comedy parody way on, so they kind of poke fun at the fact that it used to be a christian based our may still be a christian based organization, but they poke fun and say, you know, so don’t you hand everybody bibles? Everybody’s got to get a bible, don’t they? On dh, they poked fun of themselves, which we think was also very brave because a lot of non-profits khun feel very scared about being vulnerable like that and, you know, poking fun at their own image are their own mission or their own values, but it it was really cool seeing non-profit, you know, taking some, being a little bit bonem herbal and and getting a bigger reward in return, okay? And i guess generally the duke latto videos are good. Examples of video well done, yes. High or low production value? Absolutely. Yeah, so we definitely have a lot of other videos that contest that are very high production. I’d say our best non-profit video winner, which was cystic fibrosis trust they have a very high production video. Both of the videos that were submitted tend to be from more non-profits who have a bit of a budget? No, they’re they’re focusing on these videos, and they’re thinking about the distribution of the videos too. So when they create the videos, they know that one of the ways they’re going to promote them is by submitting them to the do gooder awards. So it tends to be organizations that have a more thought out video strategy. Um, so we do see a lot of hyre production videos, but there’s there’s a whole range in there so i’d recommend people if they’re interested in seeing examples of great video, they’ll be able to view all of our finalists in the winners on twenty fifteen that do gooder dot tv if they want to check it out. Okay. Excellent. Yeah, we still have some time left together. Okay. What more can you tell us about video strategy fitting into our overall content strategy. Yeah, well, i think so. I really i talked a lot about the low production between two ferns are between two furnaces rather, but some other video strategy chips that were going to be sharing tomorrow in terms of easy ways to produce more video, please, on some, some of those would be a really video curation using user generated content. Eso asking your fans to send our your fans i’m very i mean, youtube creator land, we’re working with a lot of youtube creators for the do gooder awards they have their fans have been a lot of videos to them, but ask your constituents. Teo create videos to help support your cause if you give them very specific talking points, tell them about what time you what length you want your video to be encouraging them to take videos but their smartphones and send them to you our upload them using a hashtag there are a lot of platforms you can use now third party platforms that will aggregate any content that sent to a certain hashtag on dh so we see a lot more non-profits using technology like that in order to really gather a lot of user generated content easy wife, what are some of those sites eso won that i’ve used before is called woobox wooo, botox, that’s good arika and so that’s actually, you can create absolute can embed on websites or you could add, is an extension to your facebook page. It’s very easy to set up on and you could you could do something like a hashtag contest that you could do, you know, hash tag non-profit radio and everyone who submitted a photo or tweet with a hashtag non-profit radio would have their content entered into this contest. Andi, it gives you all the tools basically run a contest from there another one another one of the good that’s, the main one that i’ve used in the one that i’ve used, not so much for your contest, but just just sift through content is called tag board uh, yeah on and so that’s a really good one. It it has a beautiful display. It’s totally free to use on dh i’ve used it a lot, especially when so for something like ntcdinosaur you create a tag board for fifteen and tc and see all the all of the stuff that people have submitted under, you know hashtag fifteen ntcdinosaur filter out videos, photos, tweeds, etcetera also, by the way, thank you for shouting out hashtag non-profit radio e do it often enough it’s! A pleasure to hear someone else’s thank you sort of well it’s reminding me of storify yes, but it’s maur automated yes, it’s more automated. So store five more you would take your pulling, you pull the trigger on story so this was this would be automated. So anything that kayman under that hashtag would be in there something like woobox would give you the control. Teo, sift out any content that you didn’t want to end up in there. So if someone was spamming you, someone is family. You could delete it, but something like tag board wouldn’t because a free service you wouldn’t have that, that kind of control. But i do. I find that it’s great, especially for conferences or things where if i’m live tweeting an event and i want to see it everything going on an event in one place. I use tide board to look at that. Okay, good. All right. So a little more time. Ok, tell me some more stuff that you haven’t told me yet. Yeah, sure. So tomorrow, let’s, see what else we’re talking about. A fact about video tips and tricks. We’ve talked about distribution a bit. Um, i guess i’d say some more ideas for generating video for your non-profit ah, that aren’t as high production argast high cost. We’ve been doing a lot of google hangouts recently, those great they’re awesome automatic video was completed it right at the end yet, so yeah, in order to do that, you have to do the google hangout on air. If you do, a google hangout on area video will be automatically upload to youtube. It looks great. It makes it so much easier. I know, especially for me. As a content manager, i’m looking for anything that will automate my process for me a bit and take away some of that time that that i would be taking to upload a video and optimize it. And so you could do all that in the front end through google plus, when you set up the hangout, um and it’s really great we’ve been doing hangouts we’ve been doing interviews with people in the non-profit community. So we did one a few weeks ago with jeff brooks of future fund-raising now, we did want a few months ago with joe waters and keep the lower miller on dh yeah, we’ve been really enjoying doing the girl hangouts on, and it makes it really easy to dio these quick, quick little powers with people and to be able teo transfer the video back and forth between users in a way that looks really advanced looked really polished but is very cheap and easy to dio it’s free and it’s easy today i’ve done some non-profit radio hangouts. Yeah, cool, yeah, especially when i see somebody or something that’s going to attract a lot of attention and comments. Yeah, so then we get people chatting or they’re coming into the video absolutely great, yeah, that’s so cool and the other thing i’ve been doing is webinars too, which i know is so old school, but i think especially in the age of content strategy, creating things that people that you can have people exchange their email address for in order to give them some content, so something like a webinar where you have to give your email to sign up is really valuable to non-profits we talk about condoms strategy, we talk a lot about subscription on making sure that you can have a way to collect people’s email addresses s o that you actually have their content contact information for the long term on i say a lot of times i’m not the lunar says this, but on i tell non-profits a lot that when you are building your community on facebook or on twitter, on youtube, even your but you’re building a house on rented land. Oh, and you don’t really own those network. So you know facebook could shut down tomorrow, and then your community of hundreds of thousands of likes is gone. But if you have people’s email addresses, it’s a much more secure way to stay in touch with the people who you wantto communicate within the community that you’re building. S o we always recommend that people build and email database and find ways to drive people to sign up for for your email lists and how can we use video toe? Do that so video, actually, so this is special for non-profits if you’re a part of the youtube for non-profits program, you are one of the select few on youtube who can actually take people from your video to a third party websites. So not another youtube video on and so you could take people directly to your email sign up form from a video. Ok, which is something that for-profit scant. Do what you have to be a member of your youtube for non-profit program the youtube non-profit program okay, find that sign up for it. Yeah, youtube dot com slash non-profits okay, very easy. You could drive people to third party use. A third party went from your video from your video. It was embedded clicking? Yes, exactly, yeah, and there’s a lot of other. There are a lot of other benefits to the youtube non-profit program tio they provide training and resource is especially for non-profits you get access to these things called youtube spaces, which they started creating for their youtube creators? S o they’re basically production studios that air good, especially for non-profits and their special youtube creators who want to be creating high quality video but don’t have the studios to do it themselves on and so i would say, look into the youtube non-profit program, there are a lot there are other benefits, too. I’m just signing up and it’s it’s free from non-profits to join, okay, we have another minute or two, okay, you’re loaded with information, i’m not looking like you hold back. No, i don’t remember everything from my from my presentation tomorrow i’m trying to think of anything in the topics that we haven’t covered already. Actually, the thing that we’re opening with that i’m very excited about is that buzzfeed obama video did you see that when i was making the rounds on facebook? Eso obama did a video with buzzfeed a few weeks ago that was used to encourage people to sign up for obama care by the february fifteenth deadline on and i thought that when i saw the video it’s like, gosh, this is so smart and this is going to be so this is going to be in my webinars and presentations for the next six months because it really showed that the white house understood who their audience was for that specific campaign s o they needed young people to sign up for obamacare in order to offset that a lot of people who were, you know beyond their twenties and thirties already signed up for obamacare, which is great, but they needed more young people to sign up to offset the medical costs of older people would already saying that we need help. The young people, yeah, the older but of course all the young people think nothing bad is ever gonna happen to them. They’re never going to die, so none of them were signing up. Eso aza let’s, last ditch effort the white house used busby to reach that audience on. They created a video i think it had within the first day it had over one hundred thousand shares. Had millions of hits on buzzfeed. Millions of hits on the thehe four double care act website on dh. So it was really the healthcare dot gov website, i should say on and so it was successful for the obama campaign. I looked at the stats and although i couldn’t obviously on my end, i couldn’t see specifically what factors led to this increase, but they had eight million people sign up for on healthcare dot com that govern in the last six months. What do you think? What do you think contributed to this? Well, they had. So i was going to say that eight million people saying up in the last six months, and they had one million people sign up in the last week after the video was released. So so that it was one eighth of the total sign ups, which seems pretty significant. Was it an outstanding video? So it was an outstanding video because they placed it on a network. That was really it was really targeted towards the young people who think the lights just went out in, uh, and in the science fair. But non-profit radio perseveres never own lights. We have our own electric. Unless they shut the electricity off. We’re fine. Yeah. All right. Here. We still can. You still see us in camp? Okay, wait. Persevere here. We would shut it down around us. Yeah. Means no, keep going. All right. So the name of radio but shows the right channel treyz so they knew who their audience was. First of all, they weren’t trying to reach all people. Ah, latto things were for non-profits is that? Oh, were for we’re caused for the general public and lord knows you’ve got to know your audience. They had a targeted audience. They reach him on the right channel and they use the right kind of messaging to they are on ly linked to the website once in the actual description of the videos at the very top. Ah, and then in the whole video itself, obama on lee said, you know, you have to sign up by february fifteenth, one time it was done as a joke. So and the whole rest of radio was just funny. Interesting share a bowl content. So it was really great. It was very humorous is successful. A successful video. We’re gonna leave it there. Great. Richard calling she’s director of content marketing for c three communications. Bridget thank you very much. Thank you. Johnnie. This is tony martignetti non-profit radio coverage of ntc the non-profit technology conference. The lights came back on. We don’t care if you turn them off. Turn them on. We are here at and t c for the duration ntcdinosaur when we end and not before absolutely thanks very much for being with us. Thank bridget. Time for live listener love so grateful to all our live listeners throughout the world, we had all kinds of continents checking in weekly. I am not live this week. I will be next week. But live listener loved everybody listening right now. Right now. Right now, all the live listeners. Thank you. Podcast pleasantries to every listening. Some other time, then now ah, in that time, shift pleasantries to the manny ten thousand plus podcast listeners and those affiliate affections going out toe every person who listens at one of our many affiliate stations throughout the us. Am and fm love you, affiliate affections and a special shout out to k y e r s f m ine medical lake, spokane, washington tony, take two and how to get found. Two coming up. First opportunity collaboration, opportunity. Collaboration is so well organized and very different from other conferences. We get to know each other in small groups and explore our values. But above all, the environment makes such a difference and the amount of free time to talkto many different people about each of our programs. The diversity of people is excellent. That is sakina yaqoubi, founder of the afghan institute of learning in afghanistan and pakistan opportunity collaboration you’ve heard me talk about this, for goodness sake. Are you checking it out for pizza? You know it’s the weeklong unconference in its top of mexico around poverty alleviation, you’ve heard this there’s not profits from around the world as well as impact investors, social entrepreneurs, academics, corporation’s, even grantmaker zoho i was there last year. I’ll be there this year. You’ve heard this. You know it, for goodness sake, would you just goto opportunity, collaboration, dot net if your work is around poverty alleviation, for goodness sake, thanks so much for listening and supporting non-profit radio this is tony’s take two not a very subtle transition, but showing my gratitude nonetheless. There are over ten thousand listeners, but i really i feel my connection to you. I’m talking to you. Yes, you i thank you so much for being with me for letting me share information that helps you that helps you in the work that you’re doing the lives that you’re saving, whatever it is that you’re doing toe make social change to make this world a better place. Thank you for letting non-profit radio help you do that i feel like that’s. A privilege that you share with me, listening, letting me into your inbox with the weekly email alerts following on twitter sharing, retweeting my post on twitter, following on the facebook page, emailing me telling me how valuable non-profit radio is to the work that you do, i just thank you. I thank you so much. Four sharing your time, a very precious commodity that we all have with me. Thank you. That is tony’s take two for friday, fifth of june twenty third show of the year, and i should say, by the way, if you want to email me tony at tony martignetti dot com, here is how to get found with elizabeth beachy and erica sanchez welcome to tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen we’re in austin, texas, at the convention center. Our hosts are intend the non-profit technology network and my guests are elizabeth beachy, director of strategic communications for upleaf and arika sanchez, communications specialist for center for non-profit excellence at united way of central new mexico. Elizabeth erica, welcome. Thank you. Pleasure to have you both now, erica. I understand you were pulled in-kind of last minute to substitute for someone. So you’re really just talking about the organization’s website. Yes, right? So that so i just want people to know if they don’t hear from you that much. I’m not being rude and you’re not being shy, but you’re kind of a last minute. But we’re glad you’re with us. I’m glad to be here. Thank you. Record. Okay. Um elizabeth. Oh, and your subject matter for the workshop. Is does your content strategy now? Trump theo trends and tips to help you get found in two thousand fifteen elizabeth what is changing balance between content, strategy and ceo? So one big thing is changing the balance and that’s basically the introduction of smartphones. Yes, holding up her smartphone? Yes, for podcast listeners, we don’t have the benefit of the video she’s holding up their iphones. This ubiquitous smartphone is really changing everything in terms of how people discover information. So how people search for information, how people consume information and that’s it’s changing a lot of things with with regards to search engine optimization. And so if you just think about how much how much time people spend on their smartphones now, so now more than well over fifty percent of the u s adult population has smartphones, and over sixty three percent used them to regularly to go online, and the average smartphone owner will spend will look at their phone one hundred fifty times a day for like two hundred twenty one functions on their phone today. And so when you think about that and you think about how much time people are spending on facebook, and on other aps, they’re spending a very significant part amount of time consuming information on a full variety of that can’t even stop touching yours. Keep touching your phone e i want i want to demonstrate all the acts i have here on my phone, but so we spend so much time interacting with interacting with our with information through our phones and that’s changed so much so if you think about six years ago, if you wanted to find information about something you would put your first reflex was probably to go to google right now, you may go to pinterest to find certain types of information if i want to find ah recipe here, i want to find an art project i can work i can work on or i want to find interesting gardening activities. The first place i’ll go is interest if i want to get answers to other things, the first place i’ll go to search for information, maybe youtube if i want to see what’s happening with current events, i’ll go to twitter if i want to find and so those are just the social media apse that we tend to turn to. And where we spent a lot of time, so twenty five percent of time spent on the internet today is spent on facebook that’s very, very remarkable twenty five percent, twenty five percent of time spent on the internet in the united states is spent on face just on the phone. Now, just for on the internet is spent on facebook. Yes, and so millennials say that their first source of in front of news or the first source of information about, like breaking news that’s happening, they learn about it from facebook. So you think about all of the different social media apse that we’re interacting with on a regular basis, and then you also can think about the different acts that we use for just for finding a restaurant or for finding houses for sale in your neighborhood. There’s so many different maps that are available and so, with the rise of the smartphone and there’s been kind of a fragmentation of how people find an information on the web, so that has affected the volume of content coming to websites through search engine optimization or through organic searches. And so so that’s, very significant, but then of course, the search engines themselves are adapting their algorithms to take this new reality into account as well, and so they are looking at there they’re looking at a lot more factors than they used teo and certainly a lot of the traditional search engine optimization, traditional ceo things that we think of are still very important. So of course, making sure that you’ve got the right back and configuration on your website so that as soon as you published new content it’s, the search engines are notified its index, and it gets found that remains important. And still it’s estimated that around fifty percent of traffic to websites is still coming from organic searches, so it’s still important, but they are taking into account social cues so and from what they find on social media. And so this has been something that several organizations have proven, basically, that that google at least, is looking for recognition or looking for mentions on twitter and on facebook, very nufer said, this is very new, and this is something using twitter and they’re not they’re not really so yes, they seem to be paying attention to what’s to what’s being said on twitter and also on facebook and it’s more about mentioning an organization’s name. So how many times is an organization mentioned and that gives them an indicator of the level of authority that this particular organization has in their field? And then if an organization has has strong authority in their field than their content that’s published is likely to get it’s likely to bump up the ranking of that so that’s a that’s an interesting piece of this and there, and there are other elements as well, but definitely the search engines are also adapting to this new reality and a few other things that are probably worth mentioning. Are there also rewarding websites that are mobile friendly and that’s very much related to this whole idea of consuming information through mobile phones? So websites that are mobile friendly are both getting our rights hyre entire, but also now when you search for something and this is this has been going on for weeks now you’re touching your phone with e i wish i could pick it up, just demo it, right? Well, everybody’s, not everybody doesn’t have the benefit of video. A lot of this is podcast listening. So i don’t know, but so but now when you search for something on a search engine on your phone, then the results will show whether it’s mobile friendly or not so it will actually list mobile friendly or not so you can skip the websites that are not mobile friendly, so and then they’re also prioritizing so the mobile friendly peace is important. Also, security is important, so there’s several different updates that they’re making to their algorithms to kind of to adapt to this new reality. So we’ll be talking about that tomorrow, too, okay? And the engines we’re talking about are not only google, but yahoo yahoo serious search search player or not, really they’re they’re working hard at it, but i think they’re proportion of the search market is still still pretty small compared to google. How in being a swell, pretty small, small google is still google is still the the nineties ninety i mean, in terms of percentages of search is done within with with an internet search engine. Not not considering yeah, who are you or yeah, youtube without going into the content youtube, you mentioned pinterest without doing that, google is still google is still by far by far and i don’t have exact numbers, but google is still by far the leader. They say that youtube is the second most popular search engine. Okay, which is interesting do we know the proportion of fired-up global search vs within within a content provide within a within a social site search? So google vs searching in youtube and pinterest and searching in twitter we know that proportion of the amglobal versus the the channel searches e i don’t actually have exact statistics with me, but certainly pinterest is up and coming grow in terms of a search engine, so more and more people are turning to pinterest and i think pinterest is a really interesting case study also, just because they’re they have done this amazing job of getting there, and this kind of brings it back to one of the topics that will be talking about tomorrow also, which is community generated content and how powerful community generated content can be for a non-profits overall content strategy, but pinterest is an interesting example of that because they have seventy million users and they have been able to get their users basically, too. Index all of this content from across the web, but not so google indexed uses its its bots and its algorithms to index content where is pinterest is drawing on its users and on the way that they understand information and what users think is relevant and valuable and where, how users classify that information, and so it’s a very intelligent way of indexing all of that content, because it’s basically pulling together the opinions of millions and millions of people, and so i think that will seem pinterest become a more and more important search engine in the future, and certainly their visual searches very engaging, a swell. What kind of non-profit do around community created content? That’s a lot of what we’ll talk about tomorrow and let’s. Share some some tips for strategies for engaging your community to do that. Absolutely, these weigh all have multiple communities, volunteers, donors, vendor’s maybe even boardmember sze other volunteers? Yeah. How do we how do we get them engaged? Absolutely. So there are there. I would say they’re kind of two different angles to take on this one that will be talking about tomorrow is building community generated content into your infrastructure and that is something that we’ve seen work well e well, for many different non-profits and the center for non-profit excellence is a great example of this they have, and i know let erica talk a little bit more about this, too, but just to name a couple of examples to respond directly to your question, they have a volunteer connection section of the website, and that section of the website allows non-profits to post volunteer opportunities and allows community members to say, i want to take that coming that volunteer opportunity and connect and connect directly with that non-profit it has a non-profit directory that non-profits can update themselves, it has a grantmaker directory that grantmaker is khun submit information to it has a new section that the community of non-profits in new mexico can contribute news, too, and it has a community training section as well. So if there any trainings that are happening beyond what the senator non-profit excellence does, then people can submit that information as well. And there are i’m forgetting many other things, erica, you can conjunction here, there’s also a page where non-profits can post there needs for goods like computers or other donated items, and where the community and businesses composed items that they want to donate to non-profits. Another piece is where individuals or groups of individuals can post ways that they want a, donate their time or volunteer for non-profits and it’s, very much community building. And as you said, elizabeth, really a community driven mean, the content wouldn’t content only in these sections and only comes from the community. Absolutely. Postings for volunteer opportunities and volunteer needs on dh volunteer. I want to volunteer. Yeah, okay. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. And and the news all of the news on the home page that you see right when you land on the website all comes from the community as well, and we really wanted to highlight this as a as an opportunity for non-profits because content strategy is so is becoming so, so important for every non-profit oh, and you’re content strategy becomes so important online because it helps you actually push it provides content that you can push out to all of these aps and so to meet people where they’re at. It also helps boost the volume of content on your website and the key words that you can then deal that you then have to be indexed, and it broadens your net of how you can be found. But it also becomes really is absolutely critical to engagement, so bringing new people in bringing a new supporters, engaging existing supporters, building loyalty with existing supporters and then helps a really helps when organizations launched their campaigns than it helps those campaigns be really effective. And so, but often the one of the biggest challenges that non-profits face is having the resource is for a really robust content strategy. It takes a lot of time and it takes a lot of creativity to keep that content strategy going, and so some of our client, we do a lot of trainings and a lot of non-profits will come to us and say, you know what i know it’s important, but it’s hard for us to dio it’s hard for us to get more than one article published on our website every three weeks or what? What advice do you have? And you’re after one of the smaller midsize shops? That’s it doesn’t have the resources to spend a lot of time, but there still are some things you can do. So what advice is absolutely that bring your community in so find ways to get your community to contribute content. Don’t think about your your content strategy is just coming from one person or the person that you may have fifty percent of one person’s time to manage your entire your entire communications strategy, right? That’s? Not enough so think about can you bring in your volunteers? Ask your volunteers to contribute content, other staff members to contribute content you’re bored to contribute, content your clients to community to contribute. Content other community members to contribute content and what types of interest of of infrastructures or kind of spaces within your website can you create tau host all of this information and inspire people to share and so there’s so many what is appropriate for each non-profit really depends on the non-profits mission in-kind of what makes sense for their community, but we would encourage every single non-profit to think about how can you get your community involved and and bring them in to be a part of that content generation strategy? Erica, what have you seen some of the outcomes among the community that communities that are contributing well, what? What we’ve seen, we initially started the first area that that we opened up for non-profits to post their own content was the job section of our website and on our and we’ve seen a huge increase in visits to our website, and where are our website appears in different search engine results and an increase in the number of non-profits that air posting these listings, but we also we receive so much feedback from the non-profit saying that they’ve received a lot of of really good job applicants. And so the same goes across for volunteer connection. We receive a lot of positive feedback from the non-profits who might not have, um, the timer, the resource is two to promote their volunteer opportunities, so allowing them to post them on our website, they’re receiving more traffic and more volunteer applicants. Elizabeth what? We have another, like, five minutes or so together. What other strategies can we share for, uh, getting found is basically what we’re talking about, right? Absolutely. What else haven’t i asked you? Have you have you share? So certainly so one thing that’s really important and you in looking at the infrastructure of your website and that will help this whole content strategy work is making sure that the website is social media optimized, and by that we mean that when that any piece of content that somebody wants to share on their social network, they should be able to just click a button and immediately share it. And you would be surprised how many organizations do not have their website properly configured so they may have put a simple, sure social sharing. Yeah, and so you can use a tool like add this you add that to your website, but you’ve also you’ve gotta have the meta tags that are pulled correctly, configured so that it pulls the right thing, so if you so, when somebody clicks to share on twitter, it should be set up and then and this is something that you really just have to ask your web master to do, but it should be set up so that you click to share on twitter and it’s going to pull the title of the article a shortened link, and then it should say via at your twitter handle so that you get recognition for that content that’s coming out on facebook, it should pull the right thumb now image associated with the article, a blurb about the article and a link back to the website, and you’d be surprised how often we see that that’s not actually configured like that, so someone will try to share something on facebook or you’ll try to share something on facebook and it’ll pull the logo of the organisation instead of the thumbnail of the article. Or it’ll pull the name of the organisation instead of the page that you’re trying to share so that’s a really important pieces that social, the social media optimization piece that’s a great one and great that’s a great tip toe. Everybody could understand it. And it’s it’s not incredibly technical know and it’s, not something that’s going to take your what is your web master too long to dio but it’s something that’s absolutely critical for doing two d’oh, and then another piece is make sure that your website is responsive because if if somebody is, you could be working really, really hard too create all this content put this content out across the web, and then if somebody clicks kliks through from facebook to your website because they’ve seen this link to an article that they’re really interested in and suddenly they can’t read it on their phone because your website is not responsive and mobile adapting to the size of your phone that’s a frustrating experience that they’re gonna have with your organization and they’re going to be less likely to come back so absolutely your website should be responsive and well, you said earlier, if you it’s not mobile responsive that’s going to hurt you in search results? Absolutely, it’ll hurt your search results and it also hurt it will hurt engagement with the organization, but also at the time of launching your campaign, so you’re asking people to take action. So maybe you’re launching a fund raising campaign or you’re launching a campaign to get people to sign up for an event or to take advocacy action if they’re clicking through from social media and it’s not responsive, they are not very likely to donate to take action or to sign register for your event. So you’re basically shooting yourself in the foot. You don’t have it so much trouble forget i’ll find something else. Yeah, absolutely so that’s that’s really critical, and if we have time, do we have another minute or so? And then one more piece that that we often get questions from organizations about two is the campaign piece, and that should be a piece of every organizations content strategy. So you’re putting out your regulate your articles and you’re doing a lot of messaging on social media, but periodically you need to launch very specific campaigns asking people, mobilizing people around a very specific goal because often people don’t take action unless you ask pacific also a specific call. To action. So that specific fund-raising campaign that made that ideally lasts, you know, five to seven days it’s a short campaign, you have a very specific goal, and you can just message repeatedly during that five to seven day period asking your community to help mobilize and to help you meet that goal and that’s something that we see too many organizations kind of you may go for a year or two years with all of their messaging and their articles, and they don’t launch campaigns and it’s the campaign radcampaign time that you see the return on the investment of all of the time that you’ve invested in creating this content. So the campaigns are absolutely critical. I’ve seen something that said, every piece of content you create should have some call to action ultimately, even if it’s just a simple share, but maybe it’s sign up for the email list that’s related to this issue? Yes, something in every every music content. Yes. Absolutely, absolutely. Okay, we’re gonna leave it there. All right. Thank you, elizabeth. Erica, thank you very much. They are elizabeth beachy, director of strategic communications for upleaf and erica sanchez, communications specialist for the center for non-profit excellence at united way of central new mexico. Ladies. Thank you again. Thank you. This is tony martignetti non-profit radio coverage of the non-profit technology conference. Twenty fifteen. Thank you very much for being with us. Thanks to everybody at ah ntcdinosaur and and ten, the non-profit technology network next week. I’m not sure yet. It’s weeks away. I’m a couple of weeks ahead, pre recording this. So give me a break, please. But you know it’s going to be a good show. You know, it’s not going to crummy. It’ll be better than not crummy it’s going great. If you missed any part of today’s show, find it on tony martignetti dot com opportunity collaboration. The world convenes for poverty reduction. I’m telling you, it’s an outstanding unconference that will ruin you for every other conference opportunity collaboration dot net for pete’s sake, check it out. Our creative producer is claire meyerhoff. Sam liebowitz is at the board on the law as line producer. The show’s social media is by susan chavez, susan chavez dot com and our music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff to sort of dane. Toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno. Two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

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Nonprofit Radio for May 24, 2013: Twitter Tactics For Nonprofits & ASW FAQs

Big Nonprofit Ideas for the Other 95%

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Melanie Mathos
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Chad Norman
Melanie Mathos and Chad Norman: Twitter Tactics For Nonprofits

Melanie Mathos and Chad Norman, each from Blackbaud, co-authored “101 Social Media Tactics for Nonprofits.” We’ll talk mostly about their Twitter tactics.


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Amy Sample Ward
Amy Sample Ward: ASW FAQs

Amy Sample Ward, our social media contributor, membership director for Nonprofit Technology Network (NTEN) and co-author of “Social Change Anytime Everywhere,” has 5 speaking gigs this week in Washington, D.C., Burlington, VT and New York City. She’ll share the questions she was asked.


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Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host it’s friday, may twenty fourth oh, i hope you’re with me last week, i’d suffer pilo nephritis. If i heard that you had missed a conversation with gary vaynerchuk, we found out from this new york times best selling author sought after speakers, social media consultant and wine expert. What insights his book the thank you economy holds for leaders of small and midsize non-profits one takeaway from last week treat your employees better than your donors and maria’s mixed bag maria simple, the prospect finder and our regular prospect research contributor had a few things for us ah conference reminder a tweak to google alerts and the report millennials and money from merrill lynch this week twitter tactics melanie mathos and chad norman are with me. They co authored one hundred one social media tactics for non-profits melanie mathis and chad norman and i will talk twitter and a s w f accuse amy sample ward, our social media contributor, membership director for non-profit technology network and ten and co author of social change, anytime, everywhere had five speaking gigs this week in washington, d, c and burlington, vermont, and here in new york city and she’s going to share the questions that she was asked throughout the east coast. My pleasure now, to welcome melanie mathis. First, she is senior public relations manager at blackbaud, spreading the word about their products, services, employees, customers and research. Before joining blackbaud, she worked as a development consultant and in the publishing industry on twitter, she’s at m e l emma tho, mel method and chad norman he’s, director of marketing at spark, a technology services company. In two thousand seven, he founded go green charleston, a technology focused non-profit helping charleston, south carolina area residents engage around the local sustainability community. He is at chad’s norman on twitter melanie chadwell comm thanks, honey. A credit to you. Yeah, tony. Thanks. Thanks for having to stay pumped to be here. That’s a pleasure. Thanks, chad. All right. Pleasure to have both of you. Um, your book is very tactical one hundred one social media tactics. But we need to start mohr strategically. Is that is that? Is that right, melanie? Yes. Way often refer to the book is a book about tactics has a sneaky strategy undertone, and we’ll skip well, we’ll get a quick little give away the one hundred first tactic. Is that a strategy? If you’ve made it that far and you haven’t thought through a strategy shouldn’t be implementing any tactics because you generally wouldn’t have a direction that you’re playing. George, right? And we’ve emphasized that on this show many times not just to jump into social media, but what are your goals? Why are you thinking about? Ah facebook page or twitter? Presidents are linked in group or a hashtag on twitter, which we’ll talk about s o you have some you have some advice in the book about strategy post chad, you wantto just brief us quickly on what post is about? Yeah, absolutely. The post method was actually created by gesture enough and charlene lee from their book ground swell and it’s just a really simple, easy way to break through like the scariness of actually creating a strategy, right? I think a lot of people hear that word and get a little freaked out and which is precisely why it’s in the book, right? Because then people just go straight to tactics. Like, well, i don’t really want to write down a strategy i’m just going to actually go through and, you know, implement some things quickly so the post melkis simple it’s just actually think about the people that you’re trying to reach that theo in post our p e and the o is objective like, what do you trying to achieve? Try to put some smart goals in there from numbers and things? Your strategy is the s and that’s sort of how things are going to look on the other side, where the outcomes you’re looking for and then finally, the technology or the tactics in our case, how are you going to implement or what do you gonna implement actually reach get those three things first, three things in order. We’ve talked a lot on this show with amy sample ward, who is going to be with me later about strategy and, in fact, the two full shows on march fifteenth and april nineteenth, we talked about her book that she co authored social change anytime, everywhere so we’ve had voted two full hours in the very recent past to that strategic thinking around online engagement, so now i thought this was a very good balance. Let’s do some tactical and i want to focus on twitter. That’s ah, you two are amenable to that? Absolutely no. Okay, it’s, a favorite goat can’t really it’s your favorite. Okay, okay, um, i’m glad you’re amenable. Otherwise we wouldn’t have too much talk about if you had said no, i’d rather not know. Then we’d be pretty much out of luck. So let’s start with something really pretty basic creating a twitter background. Um, melanie, why is this important for ah your strategy and how it fits into your general branding rather than just having some a default twitter background? Sure so read by non-profits surely take advantage of all of the different platforms and all the different space allotted to them personalized and bring your brand through to their communities, so that could be a twitter background. Google plus cover facebook cover whatever it may be, you’re given this st an avatar of background to tell your story and so it’s very important, i think, because not the visitors here perspective social accounts, that’s the first thing you’re going to see, they’re going to see how your organization is. Representing itself, and you should really be able to tell very quickly, but a nonstop is trying to convey it. So that’s, why it’s very important to put a lot of thought into the detail around all of your social branding, and you have a very good example in the book, the high veld horse care unit, can you maybe you, khun melanie, give a couple of tips either either using that as an example or just, you know, some general tips that you saw that that they did sure have a commission that is it’s pretty upsetting it’s all about ending cruelty to animals so they could have gone that route? But what they’ve chosen to do is to really provide a really uplifting photo it’s gonna fire people help them towards their mission of happy horses. So i think it’s hcc you is their twitter handle. I will get back to if it’s not, but what i like about it is they have ah, clear call to action. They have other ways that you can get in touch with the organization right there. They’re using this space wisely. They have one strong image, they’re on brand they’re using. The right colors, they’re using their logo and just overall it really reflects their overall lead presidents as well. And chad, how would we get started with creating a twitter background? We can’t go through, you know, we can’t go through all these tactical tips step by step, although the book is very good step one, two, three, four, five and but but how would we get started with creating our own twitter background? Right? I think you take a start, it like looking at what you want to have that back on, right? Like taking your brand and sort of interpret it, you know, interpreting that through the lens of twitter like, what does that mean on twitter? How could my background graphic look? Maybe look at some examples get some ideas of things you like then actually executing a strategy and what you want have on it’s pretty simple, you just demographics editor, whether that’s, photoshopped or one of the free ones that you can download or a graphic designer like he would have to happen on fast, right and pretty much you’re just kind of creating something from scratch, right? A good size to use is sixteen. Hundred by twelve hundred pixels that’s going to cover most most twitter backgrounds most computer sizes or they go really big if you’d like andi, i tend to recommend for people to actually do a full image rather than use the tiled approach, which we can create one small image in the tile it you’ve been a full, big, large image give you really good control over where the elements are going to sit in the background. So i think the idea that not over think it, you can find some good examples that you like and, you know, really put a lot of that good stuff in the upper left and then really make sure the rest of the page really looks great on twitter, right? Because you’ve got the chance to not only is your twitter background, but then customize the link color and some of the elements on your twitter profile page and, you know, again don’t spend too much time and because most people going to ingest twitter from a twitter client or something like that. But again, like melanie said, this is a great first impression opportunity, as a lot of times people are seeking. A proper for the first time on social and so make sure your twitter profile page looks off when they land there. You mentioned the upper left, you said important stuff in the upper left. What what’s that about? Yeah, so the upper left is a really visible part of the twitter profile page, right? You know you’re going to get a little bit if you look at the way the twitter page renders there’s a little space up there like a few hundred pixels, we can squeeze some stuff in there and then kind of moving down the left hand side, so we’ll be seeing a lot of people doing is putting a really nice brand image up there, whether it’s a photo are their logo or something like that. And then i have some information that the left side where you can actually put information about your website, maybe a leak they called action. You could maybe even includes some people that are going to be posting on your twitter account there so it’s just a good opportunity to throw some content up because we know people are people’s eyes on the web, go to the upper left. And there is a little bit of space there on the twitter profile. Okay, we know that that’s, where people look first when they go to a new page bilich upper left. Okay, do we know where they go? Second, probably just reading a book down, going, going to the right down from there, right, straight across, diagonally to the right. Okay, we’re gonna take a break for a couple minutes. Go away. Of course. Melanie mathos and chad norman, stay with me. We’re going to keep talking about twitter tactics, and i hope you stay with us, too. Talking alternative radio twenty four hours a day. Are you confused about which died it’s, right for you? Are you tired of being tired? How about improving your energy strength and appearance? Hi, i’m ricky keck, holistic nutrition and wellness consultant. If you have answered yes to any of my questions, contact me now at n y integrated health dot com, or it’s, six for six to eight, five, eight five eight eight initiate change and transform your life. Are you concerned about the future of your business for career? Would you like it all to just be better? 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Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent. I’ve got lots of live listener love going out to singapore. I don’t think we’ve had singapore represented before and in china, chung ching and beijing and also taiwan. So to everybody in singapore, china and taiwan knee how los angeles, california. Mira loma california in fort worth, texas welcome live listen to love to all of you and lots of other live listeners as well. Um, let’s talk some more about sort of getting started on twitter. Melanie and chad one of your recommendations is to add a twitter follow button. Melanie, how is this? How is this helpful or what is it sure so a lot of the tactics in our first chapter, which set up chapter, just focused on things that you, khun due to optimize all your channels and to really make it easy for you your community to engage with you. So twitter has provided these lovely buttons about four different kinds that you can actually put on your site or on your bog, and they have different focus areas so you can have a button that allows people to easily share a link like i’m sure people are super familiar with justin blogging platforms, but you can also use this for other valuable pieces of content, so think resource is not brochures. I doubt anyone’s going to get so inspired they wanted to share your brochure on twitter, but something that is going to be x stating maybe research or cool article in-kind follow button is probably the most used button behind that and it’s just a button that you can place on your contact page in a foot or sidebar on your site. Donation confirmation form is a good place that allows people just click right on your website and instantly follow you without having to go to twitter and do it there on the hash tag is another one that’s really good that you khun you can pre populate which hash tag? The tweet will mention so it’s, good for a campaign if you’re asking people to add their voices, conversation, et cetera and then the mention wantedto awesome one for asking questions and getting support. So perhaps you have online fund-raising support person who you could add their handle right there, so it’s easy for people to contact them. On their preferred channel, if it’s twitter so there are all kinds of ways to really incorporate into your sight into your different channels, and i want listeners to know that we’re live tweeting because the shows social media manager regina walton is in the studio so you can follow the hashtag non-profit radio. Also, we found the the twitter id melanie for high veld horse care unit it’s at h h c u regina found that gina found that no problem, of course you know we’re covering you, i put you on the spot, regina found it and she live tweeted it. But beyond that we’re live tweeting this shows you can follow the hashtag non-profit radio. Okay, melanie there’s so there’s a lot there. Where would you recommend putting the the content ad button with tzekel right by the title of something? Or where does that go on a block post or something else that you want people to share? I’m going to throw this went over the chad because he’s more of the technical implementation. He probably has a better insight on this. Yeah, so i mean a lot of time. This is that is in response. To the people that have, you know what, i’m supposed to put a twitter icon like on their on their pages, like you can click that and go to twitter dot com and follow from there, but the idea of having us followed button instead, it is a little more powerful and you can put it kind of anywhere but needs to make sense, right? You don’t want to put this in sort of your social sharing area where you want people to tweet a blogger post or like it on facebook, or share it on pensions or something this would go sort of in some other places, like alongside a twitter box like a weird showing your feed right? You can put the follow-up button right there and say, hey, i just want to follow, you know, follow from here, you can put it in blog’s sidebars you could put at the top of bottom of block post greatly labbate you’re about us, page, write a page where you’re listening out a lot of other ways to get in contact with you. A donation confirmation page is another great place where you can actually have it like hey, thanks. For making that donation here keep up to date with the followers on twitter and having just do it right there, your press room or even on a custom kapin facebook so kind of any other places where you’re trying to, you know, get people teo, you know, communicate with you more and follow you and give you give your contact information you mentioned the twitter feed how do we how do we put that chad in in our on our blogger on our site, right? So it’s it’s, another widget from twitter you can actually go to twitter dot com and their resource section, as well as a place where you get the followed button and you can actually get a nice live twitter feed. You’ve seen these on lots of different sites. It’s another tactic in the book and you can actually bring your live twitter feed onto your website, right, which is great for two reasons one and explosions all the great things they’re doing on twitter and helps get get that message out farther, but it also brings in dynamic, real time content to your site to make it more of a lively place we see. A lot organizations doing this even on their home page, where they pull in like their latest tweet, i think you may decide it does that so it’s just again, another way to bring twitter outside of twitter itself and put it on your website. Can you modify that chad so that’s not only your twitter feed, but it’s it’s the occurrence of any time that somebody uses your twitter id? Absolutely yeah, you can do it search results, you can do a hashtag, you can do just the profile so it’s very customizable both from my content perspective and from a design effective you can actually use the css and use some of the attributes actually make it match the html of your website, so it doesn’t look like like a placid on there, so you have very customizable bullet from a content and design perspective. How technically savvy do you have to do tow b to do some of these things? Almost almost not none at all, right? Both, though all the wages are customizable on twitter with a really great with the wig, what you see is what you get type interface we just kind of get select colors if you’re non-technical person, they don’t have access to the website your website. You may need someone what basically twitter dot com spits out a piece of code and you could take that piece of code and put it on your website. So if you can’t do that yourself, you just need to send it to the person that can and do a little we should just take a couple minutes so so really rates again dynamic conta countryside as well. So you mentioned if you’re not a technical person, so a lot of small non-profits i think run into this problem where they just don’t have a lead person on staff to be able to do updates all the time. So what does that really pulls a dynamic content? So when people go to your site it’s not gonna look like it hasn’t been updated in a month? Yeah, it doesn’t look like a site from two thousand three. Exactly. Okay, okay. Um let’s see? Oh, chad. So you mentioned your doing this? What you see is what you get so you’re basically designing it and then the twitter site this is this is all through twitter. Dot com will give you the code based on the way you designed it. Absolutely. Yeah. You just you selected another color you want the links to be and how you want the outline, the look and what the font should be. And you say, you know, i think it’s generate code or i forget the button is but and it actually just spit out some code that you can copy and paste on and that it’s a little nice little in bed code. And where do we find the resource is paige? Is that is that the the navigation barman twitter we goto our twitter page. Wait schnoll looked at out, milady. Did you have that on the top of hands? I think it’s, just twitter dot com flash about flash resource is possibly, um but again, i didn’t have that handup okay. That’s ok, i put you on the spot. So it’s twitter dot com slash about slash resource is ok. Ok. We like to like to share the detail here on tony money enough. So i like it. Get people, you know, get people started a swell as engaged. Okay, well, since we’re talking about all this stuff that could be on our site um, i’m going to turn to you still, chad, how do we make sure that our site is not getting too crowded now? We’re talking about these buttons and the background should have certain detail. How do we make sure we’re not getting too overwhelming? Yeah, absolutely. You want to avoid sort of the nascar factor, right where she’s got, you know, just tons of things kind of all clapped when one page again, you have to be strategic about it. You don’t want to just throw these things all over the place. You want to kind of think about when you’re designing any web page, what you want, the primary and secondary action for someone to be on that page, right? And so i think when you’re looking at, for instance, a twitter follow button that’s not going to probably fall into any of those two categories unless it’s a page about your social presidents are a page about reaching out to your connecting with you more so i think, you know, you really got to look at it from that perspective, right? When you’re adding anything to a page, is this? Is this contributing to the one thing i want them to do on this page, right? So again, get putting twitter but putting on extra stuff on there just going to detract from that so again be strategic about it. Okay, very important. Yes, we want this is all these tactics are part of a bigger strategy, which absolutely said, but merits saying again okay for you, melanie there’s a there’s, a recommendation in the book that you can personalize twitter and share, whose share with with visitors who’s doing the tweeting. Why? Why is that a good idea? Well, because twitter and facebook, it’ll get more crowded by brands, i think it’s even more important, to really personalize it and humanize organization people give the people and fund-raising right, and people communicate with people over a brand all day long, so if you’re doing it right, communicating on social should really feel very personal there much of a one on one conversation, and it often is if if you are doing it right, you are going to be you having those one on one interactions of advertise with your constituents so it’s nice to be able to present who’s. Behind this mystical organization accountants, you know who are the people that are actually behind it? They’re not robots, they have names, they probably have their own twitter handles and even better if you can add a photo to really human eyes who this person is that you’re communicating with its really going to increase engagement in the long run, you used the example of the humane society doing this very well, right? They have one thing they had several people treating on their account, that’s another really good thing to bring up is, you know, you’re going to try to get that consistency and voice, but everyone’s in a community a little differently, so just hurry up acknowledging that content organizations choose to even put initials on you, the author of the treated if it’s a team tweeting, uh, right now, i think they just have one person who’s kind of the face of their twitter account that if you go to their handle it’s very clear who it is and it’s a friendly face pompel durney can relate teo and have met hundred persons is very much the same when she portrays herself on social, so i think it’s really, really adds to the credibility of the brand and the mission. How do you manage this at at blackboard? Melanie so the blackbaud we have cheryl black who’s heading up our social now, so if you go to this site, you’ll see her face and her twitter handle right there, so people know exactly who they’re talking about, so you’re not hypocritical. You actually are following your own advice. Yes, actually, dad and i built the social program together a blackbaud and at one point, both of our mugs were up there because way were the voice of blackbaud but now we we’ve kind of handed over that torch, so people know that cheryl is the person that they’re communicating with. I have lots of hypocrites who our guests on twenty martignetti cafferata art, in fact, i tried to recruit them that way, you know? I like people who just have advice for others, so you’re an exception to that on admirable exception, both of you. All right, chad, where we’re going to share this? This personalization, these photos names. Where do we do this? On our site? Yeah. Again. You can sew the couple ways, i think. Melanie talked about having to be part of your twitter background graphic you can have it be a part of your on twitter, your description of the site you know where you talk about hey, this is who our brand is and by the way, the tweets or by so and so on and again, i think money may have mentioned some people do it on a twitter level. You’ve got five people actually tweeting you can do it like i think it’s a little, a little carrot and then some initials, so people at it that way you can also put on your website again when you’re when you’re talking, a lot of a lot of accusations do this in different ways, put out who their public faces are, who is talking, they could be on the contact that page, it could be in the press room again, just another opportunity to get that faith associate with the brand. I think it also goes both ways. We talk about being engaged to the to your supporters, into your audience, but also, i think, engaging the other way where it makes the person who’s doing the tweeting and doing the actual social activity feel a little more empowered within their own company, right? And helps them develop their own brand, which makes them do their job better, right? They become more invested. And so i think it kind of works both ways it’s really powerful tactic to get people were just really involved in really engaged in twitter on both sides. I’m talking with melanie mathos and chad norman. They are co authors of one hundred one social media tactics for non-profits the book goes much broader than twitter, we’re just focusing on twitter because on this show we haven’t talked about that specifically for quite some time. But the show there’s the book is much broader tactics in ah, all the social media sites um, we can we can make this even more personal chat with some actual, like meetings and getting to know people locally. You have some ideas around that? Absolutely so i mean, twitter is one of the best ways you can use it is to actually reach out and to attract new people right now, it’s a great public facing tool that people really looked too now as an extension of your your media arm. And an organization so there’s, definitely some great waste interact locally, so we talk about a couple of them in the book. One of the coolest things a lot of people don’t know about is a site called tweet aholic and there’s lots of ways to like look att who’s tweeting locally and who’s actually, you know, because the hashtag because of geo location but tweet aholic, take it one step further and allows you to, like you could dig in and see who are the top tweeters by city name, right? So you can look up a city like new york city or charleston, south carolina and actually see a list ranked by who tweets the most, who is the most followers? So this enables you to actually go out and say, like, hey, i want to find out who the fifty, noisiest people in charleston, people that i may not want to engage with. But, you know, people that if i could get them entrenched into my brand and the my message, they may re tweet us because they have a big influence over people. So it’s a great way to when you’re starting out sort of target. A local group of people that may eventually become your advocates and help you spread your message locally on another way to get involved in almost every city now has a hashtag right so new york city’s on this i’m guessing it’s probably n y c charleston’s see hs a lot of time it say your airport code or just, you know, whatever your tower goes by outlay is definitely ella for los angeles, so you can follow these hashtag you could put him in a search feed as many ways to contract it, but again, that helps you monitor the general chatter of a city, right? So you can kind of see who’s talking about what and you can use the hashtag actually put on your own tweets to get into that stream of people that may not already be following you. We have just about a minute and a half or so left. Melanie and i wanted to spend some time, make sure we talk about measuring your outcomes on twitter. You have some ways of doing that to see how effective you’re being. Yes, definitely, and part of developing your strategy is really, you know, defining what? Those measurable objectives are because everyone asks, how do i know what to measure? Well, if you know what you’re trying to achieve, you know what you want to measure, so there are a ton of ways to do this. Facebook has amazing tool built in with facebook in site where you can really get down to even very specific demographics gender location, something with you two really looking within your own website, really seeing where people are coming from through social referrals is very informative because some social networks pop up that you may not be on your radar atop channel for you and and specific to twitter you, khun, you can monitor your own name on twitter. You can you can even calculate your influence. You have ah, have a site where you can calculate influence what’s that so cloud has been around for some time, and now you’re seeing it surface in a lot of different tools who we now have krauz scores, which are influence scores, dealt right into profiles so that’s another way to really i d who your influence there’s are and how influential you are. Uh, if it’s if it’s trending up it says a lot if it’s turning down, if you want to see, you know what you’re doing differently, that kind of lessening your impact and your message, amplification and that’s, that cloud is k l o ut right, kale o ut, dot com, yes, okay, melanie and chad, we have to leave it there. Thank you so much for being part of the show. Great, thanks for having me, it’s. Been a it’s, been a real pleasure. Thank you both. Right now, we take a break when we come back. Tony’s, take two and then amy sample wards. F ake, use. Stay with me, e-giving thinking, tooting, getting dink, dink, dink, dink. You’re listening to the talking alternative network duitz nothing to get. Thank you, cubine. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hi, i’m lost him a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Oppcoll dahna i’m leslie goldman with the us fund for unicef, and i’m casey rodder with us fun for unicef, you’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Welcome back, maura live listener love joining us from asia, new delhi, india, and joining us from new zealand christ church also italy. But we don’t know your city in italy, you’re you’re masking yourself or we just we just can’t see you. But welcome italy born jar no um, norcross, georgia, new bern, north carolina, jersey city, new jersey, jersey city i used to visit new jersey city over on ah, what street was that? Where my grandmother lived? My father was born, mcadoo have mcadoo have in jersey city that’s? Probably not the part of jersey city you’re in, but but jersey city, new bern, north carolina and norcross, georgia live listener love to you time for tony’s, take two on my block this week, i feel bad for the irs determinations unit that’s, the irs office that is accused of unfairly scrutinizing and delaying applications for tax exempt status from mostly not exclusively but mostly conservative political organizations like the tea party and but i have been seeing that office struggle for years because i’ve seen applications for tax exemption routinely take close to a year, and i personally know groups that have waited more than a year even there was an automation project, the form that you fill out to get your tax exemption from the irs is formed ten, twenty three, and there was supposed to be an automation project where you could fill that form out online. Then they delayed the launch of that, and then i stopped hearing about it. So i always thought that that was bad news, you know, not a priority among the irs development staff toe automate that on and then in two thousand eleven, there were two hundred seventy five thousand charities that lost their tax exempt status, and tens of thousands of those reapplied they didn’t want to lose their tax exempt status. They were still active organizations, they re applied and to that same unit, so tens of thousands of new applications probably came in within months, i’d say of when that that iris loss of exempt status list was issued. So, you know, i just think that i’ve been seeing this determinations unit struggling for years many years as i’ve been around non-profits and i think it just came to a head and people were trying to be more efficient and flag something’s and categorize. Something’s and that turned out not to be such a good idea, but i don’t think it was politically motivated. I think it’s ah, staff people trying to just be more efficient, there’s more about that on my blogged at tony martignetti dot com, including some links that i have, and also including links that some commenters have had gotten some very good comments with with links to that post called i feel bad for the irs determinations unit and that’s tony’s take two for friday, the twenty fourth of may twenty first show of the year and also want to wish you happy. Memorial day long weekend coming happy memorial day and thinking about our our veterans who gave the ultimate sacrifice that’s what memorial days about? So we want to keep that in mind. Amy sample ward is with me now, and we know that she’s, our regular social media contributor, we know that she’s, the membership director at non-profit technology network, and we know that her most recent co authored book is social change. Anytime everywhere you may not recall that herb log is at amy sample war dot org’s but you probably do recall that on twitter she’s at amy, r s ward. Welcome back in the simple word. Thank you. I feel like maybe you’re experiencing ground hog day, and so for you you’re just like, oh, i have said all of this so many times you may recall it may recall it alright, but maybe some people don’t recall it. We could maybe, just maybe, the rest of us aren’t experiencing ground hog day. All right, welcome. I don’t know why. Why my welcoming you? Because if we if i don’t allow you to speak, then i’m at a loss for what to do for the next twenty minutes. I guess we’re gonna have to go ahead anyway. All right. You’ve been travelling. I saw you checked in laguardia airport like seven o’clock this morning. Yeah, that’s when i landed with seven a. M from where? From burlington. Okay, early flight from burlington. Yes, but i’m since four. Thirty. All right. All right. So you’ve been on the eastern seaboard this week? Yes. I have been taking a tour of the thunderstorm region and experiencing a lot of high humidity and sudden downpours. Okay. Yeah, well, welcome home. Thank you. You’ve been talking, i guess, about your book. Yeah, about the book. And and, you know, some of the events have been q and a’s. Some of them. I was joined by alison cape in and we did it together, and others were more like hands on workshops really focused on getting organizations kind of from the from the very beginning stages of maybe having a facebook page, but they don’t know who set. It up, or why? Or maybe not even really engaging much online and and just having an email newsletter, and that was it, and helping them figure out how to how to have some strategy and resource is in place so that they could go start engaging. Alison kapin of course, your co author of the book, how long do these workshops go? I mean, how long’s it take to get people to be more more savvy and strategic about what they’ve already jumped into and are not doing very well. It does not matter how much time the event is, people will say it was not enough time, you know? So i’ve done workshops that air just a knauer long i’ve done workshops that ahron entire eight hour day, and you get to the end of eight hours and i can barely speak out loud and certainly don’t want to hear my voice any longer, and yet people are like, so can you come back tomorrow and we’ll keep working on this, you know, because i think there is that feeling that when when someone who’s gone gone down the path before comes back to the beginning of the trail, you know, and is willing to go with you, will you don’t want them to just go the like the first mile of the hike you like, no take whole appellation trail is pretty long, you know, george, i don’t want you to leave me now, so but but ultimately the point of the workshops at least those that that i’ve been doing recently are really to get people not to a place where they leave the workshop feeling like, well, i have my strategy in place, i have a community map finished, you know, i know every piece of content i’m ever going to create, but instead they know how they can go create that content plan and how to create a community map so they can go do it with their staff, because ultimately, i don’t know what they dio i don’t know what their strategic plan is, so they can take it back, work on it with their staff and put something in place that makes sense for them. Okay, so let’s, talk about some of the questions that you’ve been getting talking about brought issues, certainly and right, but why don’t you start to share? What you got for us? I have a long list after five events i was so you’re you’re speaking is not very good because people have millions of questions you and as you know, i’m anticipating the questions, which is what a good speaker as you know, i find it very hard t just talk and talk my way talked about your that yes, exactly. Tim sample on the line, i don’t know what way have oregon. So the first one that i that i got consistently almost every event wass you know, not not so much the how much time should we invest but the why does it take so much time? Why, you know as if they assume they’re doing, they’re doing facebook wrong and that’s why it’s taking time? And i think it was really indicative that there is still no matter how much we hope it goes away, there is still the sense that you could just create some social media profiles and bam, you’re going to have a super engaged community that wants to, like, take that video viral like whatever it’s going to be and that’s it it’s not a silver bullet, you know? Social media is a place where you can you’re gonna have to invest time because it is a it’s, a slow burn, you know, you’re just going to build that community over over time, and it will continue growing if you continue investing time and, you know, all the rest. But, you know, people were really disappointed. Like, why is it taking me so much time to use facebook on overtime meaning years, right? This is long term stra, tragic engagement conversations, all the stuff that, you know exactly exactly, i mean, you know, some of those organizations, for example, that chad melanie we’re talking about and pointing to his great examples, especially using twitter. Well, they’ve been using twitter, most of them, you know, since two thousand seven eight nine and it’s been a while, you know, and and it’s not because they they joined twitter because they thought it was only going to be here for a year, they joined it saying, ok, well, you know, our communities out there, i think we can engage let’s just start engaging, and we’ll keep building on to what we’re doing. All right, you’ve got to recognize this is a long term right, irrespective of the platform. Exactly. Exactly. And, you know, even if for some reason, you know twitter shutdown tomorrow permanently, you’re going to have to go somewhere else and start building because the community also does the same thing even as people you know, when we join a new platform or go try out a new tool it’s not like we instantly all have our, you know, three hundred high school graduation friends that have somehow found us already. And, you know, even as individuals, it takes time to build up how you use a tool in what you’re who you’re following, etcetera. So why should it be different for an organization? Ok, another question that we got a couple times wass what if we don’t have any fans? What if we don’t have any followers? Like, how long do i use facebook before i stop? You know, how long do i use twitter before i stopped? Because well, you know, we don’t have any fans right now, so what? Why should i post? Why should i log in to facebook today and post something if i only have two fans and i totally understand that the emotional side of that question the like but no one’s listening to me. So why am i going? But again, think about it as if it wasn’t social media. If your organization said okay, we’re going, you know, pilot this new programme, we’re going to create a new service and day two of this new service no one shows up at your clinic. Well, you’re not like sorry. Yes, the service is done. We’re no longer providing, you know, health care checks because no one showed up today. You would you would laugh and think that that’s so silly, you know, if it was an offline thing, you would say we have to commit to it. We have to just say, you know, every day at nine o’clock we opened the clinic doors well, same on social media, obviously not to the same maybe extent, but you still have to say ok, every day we’re going to post something so that if and when people do come it’s it’s a living place it’s not, you know, a ghost town, social profile that’s never been used so and again, creating that consistent content that is valuable lets you share it with people. Let’s, give it, tell other staff, hey, we posted that report, you know, like melanie said, if you have a great new article or some research posted up there, even if you don’t have a lot of followers and friends, and then encourage the people out, the organization partners you work with to share it, but to share it from that social platform instead of just from your website and encourage people to go there and again, it’s, like, you’re going to have a thousand fans overnight, but you’ll get those people who said, oh, you’re oh, that research, you know, it’s really interesting i’m going to like your page or follow you on twitter in case you have more of that. So again, it’s it’s more of the commitment to being consistent and less of the well, no one’s here, so i don’t wantto play in the play room by myself, but is there a point where a new organization should say, you know, we’re just not we’re not getting any traction, maybe our constituents just aren’t interested in facebook or twitter. Yeah, i definitely think so, and that isn’t going to be decided in in a month, you know that comes over time when you know that you have given it a really effort, but it also goes back to things we’ve talked about on the show before about not creating social profiles unless, you know, your community is even using that platform or starting a strategy exactly. Exactly. So we, you know, for example, that one of the events yesterday in burlington someone said, you know, i’m hearing people talk about instagram, should i use instagram? My community is, you know, he described his community and i said, well, it sounds like and i don’t want to be making, you know, extreme generalizations, but it sounds like your community probably is not one that has ah lot of smartphones, you know, it’s, not a bunch of iphone users, and he said, no, probably not. Well, if you don’t, if you don’t a camera phone, you’re not using instagram. It isn’t that they’re not interested in photos as a general medium, but they’re not gonna have that app, so don’t feel obligated to go just create profiles every time you hear of a new application. Follow your community to those platforms so, you know it’s worth being consistent. With content, we gotta take a break. Go away for a couple minutes. Amy sample ward stays with me, and you should, too. You’re listening to the talking alternative network. Oppcoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Durney go live listener love for bridgeport, connecticut, new york, new york welcome, seoul, south korea. Anya haserot and very glad that things have calmed down a bit on the korean peninsula. I think it was just five weeks ago or so five, six weeks ago. You know what? Saber rattling and i mentioned it as i was doing live. Listen, love, i’m glad things have quelled a bit. They’re very, very, very glad of that. Kawasaki and tokyo, japan, konnichi wa and we have an unknown live listener in japan. You’re masking yourself. Well, we just can’t find you, but konnichi wa of course to the unknown japanese listener. Okay, amy, um, we finished offgrid instagram pretty much, you know, you don’t belong there. Really, if you don’t. If you don’t think your constituents have smartphones because it’s a smart it’s an app, right, right. Ok, what else you got for us? For your from your travels? Well, i have a few more. So one that came up in a in a couple different cities was the question of, you know, unlike the last question, you know, we don’t have anyone no one’s, no one’s liking us on facebook instead. What if we’re getting plenty of likes and they are not the right people? Oh, now, how are we defining the right people? Well, i i asked the same question think they were just like, you know, oh, they’re not the, you know, donors, and we only want donors or that’s what they don’t have a lot of following people follow us, but they don’t just tell us how you know, these were examples of, uh, primarily youth facing organization’s getting some, not pg thirteen appropriate accounts are connecting to them, okay on i and i think this is an interesting one to bring up because for some organization, you know, like they’re just if they’re just following you on twitter, for example, you might not even but you might not go through your followers list because maybe you’re just paid attention if they’re adding you or something, you know, if they’re if they’re replied you directly, then maybe it would get flagged to you, but to chad and melanie’s example of including on your actual website or on your actual blawg page, the follow or like us on facebook, widget, a little button and it and if you do that you can have it show, you know, that other people have have liked the paige, but you’d showing up on your website and they they have that because they wanted people to see that social like, hey, lots of people like us, you know, as soon as you went to the website, but unfortunately, that meant you would go to this website focused on youth services and see a string of inappropriate facebook photos along the top of the website and so their their community manager there, you know, the staff people that were managing those accounts felt like they had to at all times have the home page and facebook open so that they could refresh things frequently throughout the day. And if they saw a new person pop up, they could go into facebook and block them from the page or go into twitter and block them from the twitter if they’re inappropriate. Exactly. And that and and so that’s the whole other side of well, first you’re trying to just get and you know, that idea of i just need to get people to the page, and now you’re thinking, oh my gosh, these horrible people are on my page so, you know, how do you deal with that? And then again, i think it really does not exclusively you’re still going to have to do that physical management of deleting people are blocking people, but it comes back to content if you’re making it very clear that you are there providing services and not necessarily, you know, connecting people with youth, then then again, you’re setting the tone that this space is here to talk about the service they were, they were probably pretty clear about that. I mean, odds are it’s the person who was asking the question with people because these are multiple we got this a few times people who ask these questions, probably their sites are very pure and youth oriented, but they’re still getting inappropriate followers and friends. Well, i think the difference is that it’s it’s connecting facebook and your website, your website may be very clear what you d’oh, but often, organizations wantto have more of the like fundez social content on their facebook page, so that may mean they’re facebook parties is photos, events, etcetera, so on that facebook page, it may not have the same kind. Of institutional feel that the website does okay, so do what you can managing moderate, yeah, exactly, exactly on and then one more for tow highlight for today at the first time, i’ve gotten this question at these kinds of events, you know, normally get this question from people like you, tony, but instead i was getting it from, you know, normal citizens, and they were saying, well, isn’t facebook dead isn’t isn’t twitter just for like young people. Now i write an article that, you know, all these kids left facebook, and now they’re using twitter so all the adults should leave twitter very interesting perspective, that article i ask, such as, i’ve never ask questions like that. Well, you know, i think you’ve probably asked it in a more, you know, theoretical what’s the future. Okay, well, that’s much more insightful, but the undertones of is it a valuable place? Is it worth investing in, you know? And i think for those people they were coming at that question from well, if if this person says it isn’t, it isn’t going to be around for a long time that maybe i wouldn’t have to waste my time today. And i understand that feeling i have the love hate relationship like all the rest of us do with some of these tools, but at the end of the day, until we see that facebook really is dead, or we see that twitter is apparently only for young people like some article that that person read, they are still having huge engagement. There are so many daily active users, monthly active users, even in our own, the report that we do with them in our strategic services, the e non-profit benchmarks report showed that in two thousand twelve the non-profits that that we study and have access to their data for this report had over two hundred percent growth in their twitter fan base or follower base, so that may happen. A facebook could maybe be gone tomorrow, but today it is here and today there are millions of people using that platform, so you could say you don’t want to invest because maybe it could go away. But you have your trying to get people’s email address, and they unsubscribes it’s the same feeling if it if it is the channel that they’re choosing and that they’re there it’s worth engaging in and again, you should have a strategy that isn’t based on facebook. You should have a strategy based on engagement so that you can be nimble. Facebook goes away, you pivot. Go to the tool where the community is an example would thank you for sharing your f excuse for this week’s trips, of course, my pleasure next week, it’s going to be archive edition, but i don’t know which one s o if you have a show in mind that you can’t find, sometimes i get emails. There’s there’s woman on i can’t remember her name. She talked about this, but i searched your site and i can’t find it if it’s something like that. If you have a show in mind, you can find let me know on twitter or linkedin or facebook, and if i replay your suggestion next week using that show, then i will send you a social media roadmap, which amy gave me several of and i have one left, so if i use your show all ah, i’ll send you my last social media road map insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities are listening to the show each week. If you’d like to talk about sponsorship, contact me through the block. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer, and janice taylor is our assistant producer. Shows social media is by regina walton of organic social media, in the office in the studio, i should say this week, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. We’re going to be on the road very soon, not too far marriott marquis in times square for nicey fund-raising day, and then in october, will be at bebe con. So that’ll be cem cem road tripping for the remote producer. I hope you will be with me next friday. Wanted to eastern for the archive show at talking alternative broadcasting at talking alternative dot com. I didn’t think you did a good ending. You’re listening to the talking alternate network duitz waiting to get into thinking. Nothing. Cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight one eight three that’s two one two seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com every tower is a great place to visit for both entertainment and education listening tuesday nights nine to eleven. It will make you smarter. Talking dot com. Hyre

Nonprofit Radio for March 23, 2012: Twitter Talk & Push It

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

Pamela Grow
Brendan Kinney

Pamela Grow & Brendan Kinney: Twitter Talk

Two Twitter chat hosts, Pamela Grow of #smNPchat and Brendan Kinney of #fundchat, tell us how these 140 character conversations can help your nonprofit and build your professional network.


Maria Semple

Maria Semple: Push It

Maria Semple, The Prospect Finder, and our regular prospect research contributor, explains how push technology–much of it free–can support your fundraising.

Please take a moment to take the survey for this week’s show with Pamela, Brendan and Maria!

You’ll find it below. If you could also share it with other nonprofit professionals, I would appreciate it. The more people who take it, the better the results and the better the show! Thank you!

Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

Here is a link to the survey: http://www.surveymonkey.com/s/P6Z5K33

Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but a small budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Sign-up for show alerts!

“Like” the show’s Facebook page.

Make sure to tune in at 1pm ET on Friday and you can share your observations on Twitter by using the #NonprofitRadio hashtag on Twitter.

Here is a link to the podcast: 084: Twitter Talk & Push It – Tony Martignetti Nonprofit Radio and here is the link to the prospect research resources that Maria Semple mentioned during the show: Push Notification Resources.

Sponsored by:
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Durney yeah. Dahna hello and welcome to tony martignetti non-profit radio on march twenty three, two thousand twelve i’m your aptly named host, we’re talking as always about big non-profit ideas for the other ninety five percent. I do hope you were with me last week, it would kill me if you had missed more dreaded than death and dentist. Public speaking presentation in public speaking coach laurie krauz had four steps to get you from no way i’m getting in front of those people, too. I killed and pinterest possibilities. Pinterest is the newest social media property to skyrocket. We talked about what it is and whether there’s anything in it for your non-profit and how to get started. Scott koegler, our tech contributor and the editor of non-profit technology news was with me this week. Twitter talk to twitter chat hosts pamela grow of smnpchat at which is small non-profit shot and brendan kenan kinney of fundchat tell us how these one hundred forty character conversations can help your non-profit and build your professional network, then push it. Maria simple, our prospect research contributor and the prospect finder, explains how pushed technology much of it free, can support your fund-raising and based on the pre show survey, it sounds like a lot of people are not taking advantage of this. We’ll try to turn that around between the guests on tony’s, take two. My block this week is a new york times the charity community will suffer, the new york times, dropped philanthropy, and charity is a full time national beat a few weeks ago. The piece is that they are doing now, are lousy, and i’ll talk about it. I’m very grateful that the show is supported by g grace corporate real estate services. Now we take a break, and when we returned twitter, talk with pamela grow and brendan kenny, so stay with me. You’re listening to the talking alternative network. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio with me now are pamela grow and brendan kinney. Pamela is founder and co moderator of small non-profit chat on twitter she’s, a coach and a consultant to non-profits her latest book is successful fund-raising for the one person shop she is at pamela grow on twitter and she’s calling from eastern pennsylvania. Pam, welcome, i am welcome. Thank you, thank you. Good to have you here. Brendan kinney is the founder and moderator of fundchat on twitter. He has over twenty years experience in fund-raising and development. He has spent the majority of his career working in the nonprofit sector specifically hyre ed and public media on on twitter he is at brendan kinney k i n n e y brendan is calling from vermont. Brendan kenny, welcome to the show. Hi, tony. Great too with you that’s. A pleasure to have both of you. Thank you brendan let’s, start with the most basic just in case there are people who are still not very aware of what twitter is, why don’t you explain it and say a little about what the value has been around twitter for you? Sure, i think that you know, twitter at a very basic is a microblogging service that i think most people have heard about my now and it’s made up of messages of one hundred forty characters, no boar, which could make it challenging. But i think the value that both get from twitter is really time communication with people that share their interest for their hobby for a particular matter. And pamela what’s been your just general experience with twitter and its value. Oh, honestly, my general experience. I remember when i first got on twitter and i was actually following a marketing plan for my business, and one of the first steps it said was to get a count on twitter and i went and i took a look at twitter and honestly, i just said, well, this is goofy, this is not for me, and i sort of put it aside and it was maybe a month later and i was reviewing my program again and i went and i revisited twitter and i decided i would jump on board and it was a very odd medium than at first it took a while to get used to it on. Then. Once i got used to it, it became actually my favorite social media tools are your favorite, but you use something, changed your mind and made you go back to it, or you just you just thought, well, maybe i should give it a second try. You know, when when i’m following a specific program, i like to follow it to the letter. And so i went back, and i thought, well, i okay, you stay true to your you were staying true to your business plan, all right, and what? And why don’t you explain to people, pam? What? What the chats generally are? How does a chat work? Well can’t flex anywhere typically around sixteen, and that some of them go on for an hour and a half? I took a look around, i think it was back and, you know, it was back in two thousand ten, and i saw that there there wasn’t there are a lot of checks that are non-profit related, but there wasn’t anything specific to the one way, but before, before we get there, what is a chat? Oh, it’s a chan is something that usually you have a different topic every week we actually are can’t is every other week, and he spent about an hour going over that topic. Every shot is kind of different in the way it’s run. Some of them are very free flowing, some of them stay very, very focused, and they may be have four, five questions, and they don’t veer off those particular questions with questions argast tends to be a little bit of a mix of both okay, and what we want to point out for people is that it’s a lot of people. And anybody who wants to participating at the same time exactly it’s sort of like a kind of envision. It is a cocktail party. Okay? Brendan what’s what’s your your sense of chats? Yeah, i think, you know, i was, uh, on twitter for a while, and i had checked out a couple of other tweet chef and, you know, i found that there wasn’t many just like pam, not many conversations happening around non-profit fund-raising so, you know, in two thousand eleven, i launched fundchat really just as a way to try to connect with other non-profit folks that were experimenting with social media and it just sort of took on a life of its own, and we have fundchat everyone today at noon eastern time and just like pam said, you know, we choose a topic and typically for five questions to keep the conversation going and it’s just a it’s a great conversation every week great opportunity to connect with others on a particular topic and learn from them and also share your own expertise. All right? We’re going to take a break very shortly, and when we return, pam and brendan will, of course, still be with me, and we’ll talk in a lot more detail about how you participate, how you find these two chats, what some of the feedback has been from from these chats that will hopefully induce you into them, and we’ll just before we break. Take a break. One stat from the pre show survey. Whether you’re non-profit actively uses a twitter account and seventy three percent yes, onda, about the other twenty seven percent. No. So we want to try to get that other quarter att least little motivated about using just twitter. And then we’ll talk more about chats, that’s all after this break. So stay with us getting ending, ending e-giving, ding, ding, ding, ding. You’re listening to the talking alternative network duitz get in. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a m on talking alternative dotcom. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l, j media. Dot com. Talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. Welcome back with brendan kinney and pam grow. We’re talking about twitter chats, brendan, so if a bunch of people are typing in these short blogged posts and one hundred forty characters each and we’re all doing at the same time and maybe even if there’s some organization revolving around a question, how can this really be a learning tool? Yeah can can feel like a flood of messages, but there’s a couple of ways to manage them so that you can kind of keep up with the conversation and participated one it’s just, uh follow that hashtag typically a tweet shed is centred around a hashtag okay, now i’m goingto i wantto move you immediately into jargon jail, which hasn’t had a job in jail hasn’t come up for a couple of weeks, actually, but i’m glad that’s why i’m pouncing on you now that it has because i’ve been chomping at the bit no, no jogging allowed, so you have to explain what is a hashtag in twitter certainly twitter the way that information can be organized through the use of hashtags so typically that’s. The words, though, is in the case of funded chat fundchat but it’s preceded by the pound symbol and so that’s. A very easy way for you to win her back any brendan you know, i think it’s your calling from a landline, right? Yeah. Okay, you were just breaking up kind of badly. Oh, sorry about that. All right, well, it may not be your fault, let’s. See? So just to reiterate so the hashtag when we say hashtag we’re talking about the pound sign on your keyboard, okay? And so if someone, for instance, wanted teo and pam, you’ll get fair time. Of course, you know, we know you’re there too. But if someone wanted to find fundchat on twitter, brandon, what would they search for? So they could search for the pound symbol and the word fundchat and depending on what twitter client you use, you can create a scream of just those those tweets. Or you can use a weapon to face like tweet chat dot com to follow a particular hashtag okay and so that’s how people are participating in your chat and also in pam’s chat right there they’re following that hashtag for the hour, okay? And brendan, when we come back to you maybe just speak. Up a little louder. That meant that may help a bit. Sure. Okay, pam let’s, let’s, explain your chat. What is the name of your chat again? And how would people find it? It’s, a small non-profit shot and it’s hashtag jem. Okay, and i’m just going to do that. Since i was in the air force, i like to show off that i know the phonetic alphabet. So for pam’s, you would do hashtag sierra mike november, papa! And then the word chat. Which would be, of course, charlie hotel, alfa tango. S m and p chat let’s say so. So, pam, what are some of the topics that you’d like to talk about on small non-profit chat? Oh, wow. We have covered a lot of different topics. We’ve covered email marketing time management in the small shop stewardship we have actually covered maybe three or four times because it’s such an important topic, we’ve covered corporate sponsorship work fund-raising we’ve had a couple on doing your annual report volunteermatch judgment surveying. Okay on dh what kind of feedback you’re getting from people who participate in your chats. Oh, my god, we get we get some amazing feedback. One of my and i wish i didn’t write down her name, but one of the participants once wrote me recently and she said it made me feel great about being a fundraiser we love to share a resource is our time and our opinions all to help people further mission in vision. It’s great to see such collaboration. Yeah, on dh that is that’s. Very complimentary. How many people typically are in your chats? Pam? On average, you know, we had a high of about one hundred thirty. But on average, i say we run about seventy, seventy, okay now, and i was just with you in small non-profit chat for the past hour, because you do yours on every other friday, one, two, sorry, twelve to one on we were just on with john hayden apartment. Excuse me, it’s, actually it’s, actually the first, not just every first and third. Okay, thank you. First and third fridays, twelve to one, and you have is your guest, john hayden who’s. Been a guest on the show. You were talking about facebook for non-profits, right, and john is just amazing. John always generates a lot of talk, and, in fact, today’s with today’s was actually very free flowing. You know, we didn’t have any questions. We do in-kind let people come in and this past wednesday, i was in fundchat with with brendan on dh, the topic was pinterest brendan, how many people do you usually get on in fundchat think we average about fifty a week and it’s been hyre that for some topics that are especially attractive to folks, but yeah, way range from, you know, non-profit social fuck media fund-raising to capital campaigns to the annual fund it’s a great range of topics. Yeah, and i just made a mistake, your pinterest was your topic last week, right? Because we had to be coordinated with this show and pinterest was there. We were talking about interest on the show also, and brendan, what kind of feedback you’re getting from fundchat participants? Well, it’s really great that, you know, it really has taken on a life of its own, and a community has really formed around the hashtag, and people really appreciate the opportunity to learn from others to grow their professional network and to just become more savvy and using the social media tools do you also have guests on from time to time? Occasionally a few weeks back, we had e, m adair and nathan hand on we had a special chat just about capital campaign. Okay, and do you find you get more people when you have a guest or not or doesn’t doesn’t really matter. I think it’s really it really depends on the top. You know, i think because you’re on twitter, social media topics and to be a big popular one, but also we’ve had some very lively conversations about fund-raising policies. It all depends on the topic. Okay, that’s. Interesting, because those could be kind of dry. Yeah, but there’s always people. You know, we should tell two people two there’s always joking back and forth. A little side conversations, right? Yeah. It’s really? You know, nice how people begin to develop relationships within the chat and amongst each other. And it often is light and fun and the conversation for so for people who always want to be in the back of the room, you know, talking to the person that’s sitting next to but it’s disruptive when it’s a live speaker, you could get away with it in small non-profit jet or fundchat typically difficult. Yeah, sometimes, you know, people will try to get back on topic, but yeah, generally that kind. Of thing is, uh, is totally cool, pam. You liketo have resources available, don’t you? Sometimes ahead of the show for people to look at you that’s, a great point that you just made, you know, a lot of times we’ll have a free handout. Now, i actually honest, to be honest with you until you haven’t done it for maybe six, seven weeks, but oftentimes we’ll have a free hand out where we’ll actually list. A lot of the resource is so people can kind of read up on things prior to the bat. Okay, so little study. Excellent, excellent. And i saw you today in in small non-profit jet. John hayden was sharing a bunch of girls for all different kinds of facebook. Resource is. Absolutely, yeah, that’ll be included in the upcoming transcript. Well, i will get to it soon as we’re done here, okay? And we’re gonna talk about we’re going to talk about transcripts and so for people who missed the chats, but so there was probably no in the and i was only with you for about forty minutes or so. He probably shared about eight or so different girls are articles that he’s written or other or other people have written on the facebook topic, so there was a lot of resource material for people to check out later on. Exactly. And i also also made the claims of someone today that i hadn’t known before, and it was kind of direct messages back and forth, and he he’s an expert on facebook advertising and that’s something i’ve been wanting to burn my reader’s attention, so we’ll probably be collaborating on that and that’s an interesting point too, isn’t it, brendan, about building your professional network the way pam is just describing she just met somebody today who could be helpful to her? You know? Absolutely, with just the nature of twitter, you never know who you’re going to bump. Into out there in the twitterverse and it really is a fun way to get to know new people and to grow your network. Yeah, i’m sure every week you get you get a different group of people, right? There is a core group of people that always seem to come around fundchat but every week you’re right, we see new faces, new voices and it really is it just continues to grow yeah, and that’s your experience to pam. Do you have? Ah, core and then people who joined differently different times? Absolutely like today’s with john hayden. I saw a lot of new faces we’ve had wei had mazarene treyz on talking corporate sponsorship. The well back and she’s been a guest on my show also she’s terrific. And we had a lot of new faces for that one. Whenever we have a guest, we usually do have a lot of new faces then there’s that core. Now, brendan, do you tend to have ah resource material available also beforehand? Or do you not do that so much? Not really. We typically post ah block post about the upcoming shat and sometimes will provide links and resource is and we tried to when we can post the questions ahead of time so that people can have a chance to reflect prior to the conversation. Okay, you do you do the post the questions ahead. Okay, i want to remind listeners on with pam grow she’s, the co moderator of small non-profit chat, which you’ll find at hashtag and now everybody knows, of course that’s the pound sign hashtag sm and pee chat, sierra mike november papa chat and brendan kinney of hashtag fundchat he’s the founder and moderator there on dh on twitter, you’ll find a panel to grow she’s at pamela grow and brendan is at brendan kinney. Brendan let’s, just talk a little about the transcripts that pam mentioned earlier. How how does that work? Well, there’s a couple different ways that folks do it there’s there are services out there that people can use to curate their own transcript like store. If i, uh, i have been using hash tracking dot com, which automatically captures the tweet with a hashtag fundchat and it also post that’s related to that particular chat. So the transcript is what value for people? Well for folks who can’t participate. At the time that fundchat usually happens between twelve and one on wednesdays. If you can’t make that time, you can always go back and review the transcript and still, you know, learn what people talked about during the during the chat and if there were any resource is shared, like i was saying hyre john hayden was doing in small non-profit shot today, if there any resource links, you could go back and find those easily and click there. Exactly. Also, i think what’s great is by being able to provide the full library of transcript transcripts on our block, people can go back on all of the topics we’ve covered and looking for those resources and those tips. And pam, you have transcripts? Yeah, i have trained you well, i’ve been using tweet reports, so brennan, i’d love to talk to you about your method. Sure, senator, you know it’s been a challenge, kind of from day one it’s the transfer apart, but i don’t think i don’t think you need to be and on board with that, but it has been a bit of a challenge. Typically what i do is i post a link to the transcript on the on the small, not non-profit page okay, and since we’re talking about it, why don’t you tell people where that is? Pam that’s actually at, uh, www pamela’s grantwriting block dot com and there is a, uh you’ll see that there’s a paint there for small non-profit okay and again, that’s pamela’s grantwriting blawg, dot com right. And brendan where’s the blog’s for fundchat it’s at www. Dot fundchat dot org’s and you can subscribe to our ar e newsletter right there on the page. Okay, um, let’s see what? Brendan, what do you what do you envision happening for? With with fundchat where would you like to go? They haven’t been yet. Well, i think my focus right now is to really reach out and to attract other folks within the non-profit sector toe fundchat specifically, i’d like to try to drawing more people who work in higher education or, um, you know, arts and culture organizations and public media to begin to participate in the conversation, so really just looking to grow the number of people who are involved and that it sounds like that’s ah, worthwhile venture, because another question i asked listeners ahead. Of time was whether they are professionally or personally participating in organized twitter chats. Only about fifty five percent said yes, andi, the rest were split between no, but i know what they are and i know and i have no idea what they are. Maybe i should listen to the show so there’s about forty five percent of people not not not doing it. So you’re trying to entice some of them to the chat about you, pam. What? Where would you like to take small non-profit chat? Well, that’s a good question, tony, and i hadn’t really thought about it. I mean, when i when i first put it out, there was kind of it was kind of on a lark and it was not part of my overall strategy, but i have to say it’s been a real revelation to me, the way it’s grown and how much i personally have learned from it, as well as how much the participants have have taken away from every chance. So the way it is right now, i’d like to continue having having terrific guest experts and continue learning from each other. That’s what i’m finding really important about the small non-profit chatted, learning from each other, so it sounds like you need a business plan, maybe for small non-profit chat, then you’ll follow that to the letter and you’ll grow it. Um, let’s. See what lights were going toe. I think we have just a minute left, so let me thank pam and brendan again. You’ll find pam on on twitter at pamela grow and you’ll find small non-profit chat on the first and third fridays of each month, twelve to one eastern. I have that right dahna pam, you do okay and you’ll find brendan kinney on twitter at brendan kinney, you’ll find fundchat on twitter on wednesday’s, also twelve to one eastern. Those are both eastern times and i want to thank pamela grow and brendan kinney for being my guests. Thank you so much, tony. Really appreciate thanks to both of you, it’s been a real pleasure. Thank you, thank you right now we take a break after the break, it’s, tony’s take two and then after that, after that it’s push it with maria simple and pushed technology, so stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed and the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it’s, time for tony’s take two at roughly thirty two minutes into the hour, my block this week, new york times the charity community will suffer, and in fact i’m already seeing that there is some suffering in the in the coverage. I had told you last week that the times dropped philanthropy and charity as a full time national beat and ah, spokesperson had said that it would now be covered across what news desks, but no one person devoted to that beat and i’m actually seeing mohr philanthropy charity pieces in the times, but they’re pretty crummy quality and not really that not really applicable to the wider charity community. I mean a lot of things several pieces on eight and nine figure gif ts in these mega million gifts, and there was one about a twenty million dollar auction on da piece about these exclusive fancy pipe charity parties, but really lacking in most of them in substance and the substance that i did see was limited to large art museums. There were two pieces, but really only applicable to that small segment of the very large charity community, so i still believe as i have that without a full time reporter who is devoted to charity that the charity community’s going to suffer because we’re gonna lose voice on, we’re going to lose in front. We’re gonna lose information and coverage from this international media outlet and i think voice and coverage our our our power and the community deserves to be heard. Needs to be heard. It’s an important part of our culture, our society that’s on my block. The block is that tony martignetti dot com and that is tony’s. Take two for friday, march twenty third, the twelfth show of the year. Maria semple was there. I know she is. I hear the buzz. Maria, how are you? Hey there, tony. How are you? I’m very well, it’s. A pleasure to have you back. Thanks, maria. Simple is the prospect finder. You’ll find her at prospect finder dot com she’s, our regular prospect research contributor. And we’re talking this week. Push it about much. Well, push technology much of it free. Maria, what is pushed technology. Okay, so i was ready for you, tony. I had a feeling you were going to want to put me into jargon. Jail from the outset. I did that before first guest. Yes. So i was like, okay, all right. So on a website called computer user dot com, this is how they define push technology internet technology that allows information to be delivered or pushed directly to a user who subscribes to it rather than the user having to go look for the information on an internet site. Okay, so we’re subscribing on dh. Presumably we can control what we subscribe to that’s, right, that’s, right. So in in the world of prospect research and as it relates to fund-raising, we’ve talked in the past on some of your shows, tony, about pro active research versus reactive research. So what push technology allows you to do is set up very specific alerts so that you can crowe actively have information that is relevant to you. Pushed directly to you on a frequency level that you decide on. Okay, many of these services allow you to decide how often you want the information driven directly to your inbox. Basically. Okay, let’s. Give a few examples before we talk about what the different sites are. The free free ones versus the paid ones. What are some? Examples how you would use this in prospect. Reese. Okay, so in terms of what you would look to monitor if you were working for a nonprofit and i’m talking about non-profit small or large, okay, andi, i think that the larger non-profits the university’s especially are utilizing these techniques heavily, but they are very used oppcoll and simple techniques that any size non-profit can use. So what? To monitor information on your top donors. Okay, so those might be your your top individual donors? For sure. I think you should be monitoring what’s going on in the world of those individuals, perhaps their companies. Okay, so you’re actually monitoring their names. Is that write their name? Their name exactly. I would put an alert set up on the name of your top donors, your own organizations name. Why not make sure that you’re also or somebody in your organization is monitoring what’s going on with your organization name and your brand out there so that you can monitor any conversations that are taking place, etcetera? And he mentioned in the press yes, your competitors. So who are your direct competitor organizations that are perhaps geographically located close to you? Or those that seem to have a very similar mission toe what you’re doing, you might want to monitor what’s going on in their world and certainly any general news that is in your your industry. Okay, so industry related news issues that are important to your organization on dh just kind of staying alert to what’s going on there that one you could use a cz information for maybe block posts, all right could be subject of posts or or maybe even just ah tweeted out that there’s an article about something that’s relevant to your charity charity work. Let’s, give a, you know, a concrete example, let’s say you’re a non profit organization that is a mental health provider, and so there are issues going on, maybe in your state, maybe there’s been some cutting funding that is going to be coming down the pike for all health care or mental health providers in your state. You might want to make sure that that gets out to the people following you on social media. If there are articles about how to deal with depression, how to overcome essay, you know the mood disorder that happens in the wintertime. When we’re all not getting enough sunlight, things of that nature, so educational news, but also information related. Teo, you know how your organization is perhaps being affected, what’s going on by the economy, okay, were there any other suggestions you had about what to monitor before we get into how to do this? Because i know you think that sort of talk things i don’t want to overwhelm people, but those have been kind of be the top things that one would want. Teo, consider monitoring if you have a very public metoo director of your organization, you may want to monitor their name as well just to see where they might be coming up on the internet in the press. Ok? And i know you have a bunch of free free resource is that we’re going to talk about i just wanted to share the response from the listener pole. Do you feel your non-profit is taking full advantage of free resource is to support your fund-raising on ly eighteen percent said yes on the other eighty two percent, no so let’s acquaint them with some of the free resource is for for using the push technology and getting these alerts, okay, so i’ve really only pulled together a small sampling, and i would i would i metoo pulled, by the way, telling i’ll make the entire list both free and the phoebe services we discussed today, i’ll make them available on ma on your facebook page. Ok? Yeah, so that people will have access to the entire list on dh, the free services that you can’t talk about alert services without talking about google. It is, i think, one of the premier services to be able to get free alert, set up and the key to remember when setting up a google alert, by the way, if you don’t know where to set this. Yes, i was going to ask you to ask literally, just go to your here google search field and type in google alerts, and it’ll bring you right to it. Okay? Yep, we’ll bring you right to it. But if anybody wants to know it’s google dot com forward slash alerts okay, do you have to have an account? No, i don’t think you necessarily do have have to have an account. I do have a google account, but i believe when i set my alerts up a while back. I don’t think i had the account of time you just have to you have to share their your email address so they can they can send you the alerts. All right, okay, so you would have to there’s a box that you need to fill in called search query, and so for example, i like to monitor what’s going on in the world of prospect research. So my search queries prospect reese with quotation marks around that phrase. Very important if you’re going to be monitoring the name of your organization or the name of an individual that you go ahead and put those quotation marks around it so that google will go out to the internet daily and look for the information and then deliver the results to your inbox conned the importance of the quotes is that it’ll just give you that exact phrase that’s in the quotes versus the first word being somewhere, and then the second word being somewhere else in it. If i didn’t put prospect research in quote, it would be sending me the results where any any anywhere results with the word prospect in it. And henny results with the root word research in it. You can imagine how many results i would be getting on, like some like, like some matching, like some dating site. I found a prospect, and now i have to research her. You would get you would get that. Okay. I guess he would. Yeah. That’s. Kind of interesting. I hadn’t thought about that application. I don’t get that. I don’t have that set. I don’t. That’s. Not from personal experience. Just zoho okay. Okay. So google? Yeah, it’ll. And so it will look for news. Blog’s video discussions, books anywhere where that phrases mentioned and deliver those results to you. You get you get to decide how often do you want those results delivered to you on dh? You have us on google. You have ah, selection of three possible results as it happens once a day or once a week. Okay, for me, i like it sent once a week, one today. But if you find that would be too overwhelming, you can certainly have it sent to once a week. But here, you know, you’re looking for relevant, timely information. So i think once a day is a good opportunity there, and you can vary them. I know in my business i have my name and that i get as it happens, but there are other things related to plant e-giving and charity registration that i’m happy to get. I hate there, have them once a day or probably more likely once a week, but yeah, so they don’t have to all be the same, right? You might decide that you want to monitor issues going on in your in your sector and have that delivered to you once a week, but perhaps your top donor names you’ll have delivered to you once today or as it happened. Right? So if there’s some breaking news about them, you can either right brace for bad news or be quick and really quick and say, congratulations. Yeah, exactly a congratulatory note. Somebody gets a promotion somebody’s company does well, um and it’s a great opportunity for you to pick up the phone, shoot an email, whatever you preferred communication channel is with that donor and say to them, hey, you know, i just saw on the news now they don’t need to know you haven’t alert set up on them give you a little bit of a leg up. Perhaps. You look very. You look very together. And as you said earlier, very proactive. Yeah, absolutely. Um, so you want to be able to monitor who your best prospects are, you know, and potentially the timing to ask for a gift. So if you see some really big information concerning a prospect that you’ve had in a cultivation say’s it’s definitely an opportunity for you have another touchpoint and perhaps solidifying move them to solicitation. What else is there? That’s free. Besides google alert, right. So free. Another one i love is linked in. I’ve talked about lengthen a lot on this particular radio show on the advanced search page. You can set up with a free lincoln account. Is there another radio show that you’re on, by the way? Are you you double timing? Mei is there some of the shit? I’ve been a guest occasionally on others. But you you’re the only regular. Okay, alright. Stepping out on me, okay? I’m sorry. So so in terms of the search alerts on lengthen, you can save up to three search alerts. Now. Here, you’re looking to mine, lincoln’s. Database, and you can have the results sent you on a weekly basis or a monthly basis. And this is a good way, as they would say in the sales world, to keep your pipeline full. So let’s say you are you are a non-profit that is continually looking to connect with people in the financial services field. Uh, and within a fifty mile radius of your non-profit zip code, you can set that search up to run and then say that search and let lincoln push those results to you either weekly or monthly. And it’ll kind of keep your your your pipeline a little bit more refreshed on you. Will you just set it up once and put it on auto auto pilot and let lincoln do that legwork for you, maria, we just have a couple seconds before a break. Where does someone go to set up those advanced searches on lengthen on the advanced search tab way over to the right next to the search box. That’s in the upper right, then? Yes. Okay. Maria semple is going to stay with us. We’re going to keep talking about push technology free and fee based. So stay. With us oppcoll. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community dahna. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? 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Talking with maria simple about push technology, of course, she’s, the prospect finder and our regular prospect, research contributor maria we have sort of an uphill battle because pre listeners sorry, the pre show survey i asked whether people are using push technology to help fund-raising and only twenty three percent said yes, yeah, yeah way we can change that. Maybe you could do a post a post show, sir, wait get that’s that switched around a little bit. Let’s share some more of the free resource resource is besides google alerts besides linked in what else is no cost? So three others that i wanted to point out really have to do more with news sources. So the new york times, for example, has a news tracker service uh, that allows you to set up customized alert, and you can narrow that by section of the newspaper or by your topic of interest. For example, i’m not using that one. Particularly so i’m not sure if you can get his focused as setting up a phrase like you can say a google alert, but certainly, if you are looking tio, monitor certain topics of interest, you might consider the new york times i’m not. I’m not too big on the times right now, but but i don’t mind using their free services should certainly be promoting those. Okay. Forbes is another one that allows you, teo track something. They have a service called the people tracker service, and you can set up a feed alert, teo forbes articles and mentions of your prospect in filings with the securities and exchange commission. Now, before you throw me in jargon jail specific filings that i’m talking about our filings having to do with people who are corporate insiders, that means they are either on the board of directors. They are the top executives of the company, or they own ten percent or more of the outstanding stock. So if you’re defined by the sea as an insider, you need to file all of your trading activity of your stock with that company with the fcc. So as a result, you can track that type of activity on board. Is that is that the only stuff you can find on forbes or like is there magazine content also available? I think the magazine content is available as well. Okay, okay, so not. Just the technical stuff. But the technical stuff has value, too. Yeah, like you mentioned earlier about timing for ah, solicitation. Perhaps. Absolutely. Now one news service that i subscribe teo, get daily news pushed to me is called nj biz. So whatever state you’re calling in from and that that business publication, that that is really related. Tio news going on in your state on businesses that’s the one you want to check out, go to their online site and see if you can sign up for alerts to be sent to you. For example, with nj is dot com. I actually have daily and what they call their morning round up that pushes important new jersey news to me on a daily basis. So all scan that comes into my inbox i kind of look it over where i see there’s information of interest to me. I’ll go ahead and read that article i think about a month or two ago tony that’s where i got the article about, uh, j getting that big plan e-giving yes. You sent it to me graciously on dh. Then i blogged about it, right? Examples if i didn’t have that alert pushed to me, i wouldn’t have known that this wonderful gift came about a plan gift from a very low key donor to this particular organization, okay, any any other free resource is we share before the ones i’d left side wanted to cover today on the call, but if people have others who i’d love to hear about it later on your facebook page or my facebook page, which is the prospect finder llc, see and love to hear about what other people are using as well, because this is really a sampling. Okay, look, look at maria pimping out her her facebook page on the show, all right, i think the previous interviews were all about twitter. Yeah, but that was the purpose of the whole interview. There’s no, no, it’s. Fine, it’s. Fine. I just think i think that’s the first. I’m not sure, but it’s absolutely fine, of course. So let’s, talk about some of the free some of the paid ones. Now we only have about two minutes left before we have to. Too close. What’s. Which the paid ones you like. So some of the paid ones that i like our ten k wizard. That’s ten k with dot com again there i’m looking for new mentions on sec filings. That’s very that’s all an sec related database. So any any time people have that sort of money in motion, people are selling stock buying stock that our corporate insiders, you’ll be notified in the foundation world. I wanted to point out there’s a service called foundation search dot com it’s it’s really a competitor organization to the foundation center. One of the things that i like about foundation search dot com as you can set up a new alert so that you are notified when new foundations are formed in your state. So you can see the value of being notified of such information so that you can begin developing a relationship with these new foundations on dahna very early basis at the time that they’re starting to looking to start relationship because they just started themselves. Exactly so hopefully getting your foot in the door sooner rather than later. Share another one. We just have about a minute. Okay. Another one that i like a thie services i wave dot com. They have something called intelligence data, and they’ll send out a monthly recap on new donations made by individuals, foundations, corporations you can set it up by geographic location, gift range, gift type, and they actually allow you to set up unlimited alert and they’ll send you one email monthly recapping the activity that goes on with those particular donors or with the issue that you’re looking to monitor and those are individual types of donations. Maria, briefly, are you able to give us a sense of what thes paid services cost or they all over the map or what? You know they really are all over the map, some of them require monthly subscription, some of them require yearly subscription to them. So and of course, the pricing changes all the time, so i don’t want to get into quoting pricing on this. Certainly i’ll post all of these resource is, as i said on your on your lincoln, your facebook page looking, trying to push you push all listeners over lincoln when i wantto neo-sage yes, and you can go in and check them out on their own, okay, you’ll find them all there. Maria simple is the prospect finder you’ll find about the prospect finder dot com our regular prospect research contributor thanks so much for being back. Maria thank you, it’s. Been a pleasure next week, twitter. Oh, no that’s not true this week was twitter talk. Next week we’re going to have jean takagi and emily chan and they’re going to share a an important legal compliance topic with you and also have a pre recorded segment that has yet to be determined so you can follow my blogged tony martignetti dot com and you’ll see what’s coming up or you can sign up for the email alerts and you do that on my facebook page. 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