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Nonprofit Radio for June 12, 2015: Visual Social Media & NTEN and NTC

Big Nonprofit Ideas for the Other 95%

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Opportunity Collaboration: This working meeting on poverty reduction is unlike any other event you have attended. No plenary speeches, no panels, no PowerPoints. I was there last year and I’m going this year. It will ruin you for every other conference! October 11-16, Ixtapa, Mexico.

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My Guests:

Jessica Williams, Emma Chadband, & Jenna CerrutiVisual Social Media

With (l to r), Jessica Williams, Emma Chadband & Jenna Cerruti, at NTC 2015.

Be strategic with your visual content on Twitter, Vine, Instagram, Pinterest, Tumblr, Reddit and Snapchat. Jessica Williams and Jenna Cerruti are account managers at Prichard Communications. Emma Chadband is online outreach associate at PAI. We talked at NTC, the Nonprofit Technology Conference hosted by NTEN, the Nonprofit Technology Network.

 

Amy Sample WardNTEN and NTC

Picture of Amy Sample WardAmy Sample Ward is our social media contributor and CEO of NTEN. At NTC I asked her to explain NTEN’s many programs, including their valuable annual conference. This really is an organization that will help you use technology smarter, from the social networks to CRM.

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, it’s really good to be back live after two weeks away. Oh, welcome km! Jozy seldman keizer, oregon our newest affiliate. Well, i was on the west coast. I met the program director dave hammock and the board chair pam. Hello, david. Pam welcome km you z one hundred point seven eighty eight point five fm non-profit radios newest affiliate. Oh, i’m glad you’re with me. I’d suffer glass so far in jail neuralgia if i had to speak the words you missed today’s show visual social media be strategic with your visual content on twitter, vine, instagram, pinterest tumbler, reddit and snapchat no, jessica williams is a consultant. Jenna cerruti is account manager at pritchard communications and emma chadband is online outreach associate. At p i we talked at ntcdinosaur non-profit technology conference, hosted by n ten, the non-profit technology network, also in ten and and tc amy sample ward is our social media contributor and ceo of inten at ntcdinosaur asked her to explain and tends many programs, including their valuable annual conference, this really is an organization that will help you use technology smarter from the social networks to c r m on tony’s, take two non-profit radio on the road, responsive by opportunity collaboration, that working meeting that unconference on poverty reduction that will ruin you for every other conference. Here is visual social media from and t c welcome to tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen were hosted by n ten the non-profit technology network. We’re in austin, texas, at the convention center topic now is visual media for a social world. What you need to know about the future of social media my guests are jessica williams, she’s account director for pritchard communications. Emma chadband, online outreach associate for p i and jenna sorority, the account manager for pritchard communications. Ladies, welcome. Thank you. Don’t you have all of you? We’re talking about social and visual. Jessica, what are non-profits not quite getting one hundred percent? Oh, i wouldn’t say they’re not getting anything. I think they’re very well aware of what needs to happen. Okay often times, it’s just a matter of having the resource is the budget and the time available to do. What needs to be done on the right channels? How should they be? How should they be allocating resources or maybe prioritizing let’s talk about that? Well, that really depends on the goals and objectives for that particular non-profit and the target audience is they’re trying to reach so thinking about those three things in regards to the message is you’re trying to spread so who can i target? Where are they and why is this important to them and what channels are gonna help me reach that audience? All right, uh, you want to add anything to our to our overview? Yeah, i would just say that it all comes as just closing it all comes back to strategy and goals on and that’s how you should choose what networks were going to be on and what, how you’re engaging on on all of them and so generous. We want to be avoiding shiny object syndrome on right? Just because something is new doesn’t mean we ought to be there exactly were all about, you know, paying attention to strategy and the reason we’re here at intent today, eh, is because we find that a lot on non-profits are really intimidated by these visual media tools? Yeah, yeah, i mean, there’s a lot out there and there’s always other one sprouting up s o we’re kind of here today to home that in on dh share kind of the important important facets of each of those and share how non-profits shouldn’t be intimidated by those on drily, you know, feel free to explore them and play around with them. Okay? Let’s, let’s not start with the most popular facebook, etcetera something that’s pretty popular growing vihn don’t we start with vine diesel? Six second videos, let’s start let’s keep with you, jenna, what are you thoughts there? Well, so, you know vine was acquired by twitter in two thousand twelve eso we’ve seen in the past three years that it’s really making optimization sze that make the channel really appealing toe organization the non-profits they’re letting users upload videos directly from their camera roll, they’re adding different editing features that make it really user friendly. S o we’re seeing that non-profits air really seen success on vine, and i think emma can’t talk even more about how her organization has seen success with driving traffic to its block, okay? Good, emma what’s piela are doing well? We’ve had a lot of success in vine on the thing i always tell people about that platform is the value is not necessarily on the channel it’s with the content that you can create making videos really expensive and time consuming. But if you use vine it’s cheap and quick, so it’s much easier to make a six second video and vine than it is to make a six minute video for youtube on dh. So we have made these great little videos on buy-in and then we’ll embed them in our block, and any time we’ve done that, we get, like, double the traffic and tons of positive comments and a ton of engagement. But what if we have no idea what to do with with six seconds of video? You go ahead, let’s just stick with you. I just don’t know what i can do in six seconds. Well, i think it comes down to your non-profits mission and what you’re trying to tell people like i spoke to someone after our session from another reproductive health non-profit who’s saying we just constantly work in data, we don’t have any. Like people that film or anything like that. But if you have something like data, you can do a great visual ization and vine people, even news organizations have used buy-in like cnn to do like cool graphs and stop motion videos. You can really do anything in that platform. It’s really great for creativity, okay, jessica, if we’re thinking about vine, where do we where do we start our thinking to decide whether we should spend time there? Well, it again goes back. Tio, what are you trying to accomplish? Some most non-profits, you know, one of their big, overarching goals is fund-raising so are they trying to retain a donor base or they trying to attract new donorsearch in that example, find might be a great platform to reach a younger audience, particularly is emma mentions the content itself can be the platform allows for a lot of creativity, and so obviously younger generations enjoy kind of that creative spent on content, so it might be a great place to attract new donors to engage new audiences. So but to your point of being strategic, if you’re trying to engage younger audiences, correct that’s not an objective of yours than maybe vine isn’t appropriate, correct? Or maybe i mean in emma’s example that she uses in our presentation is ah, great example of birth contraception, and it appeals to me and i’m thirty four years old, so and it’s a vine video, so it doesn’t necessarily have to be a younger audience. It was just again goes back to your goals and objectives for your organization. Okay, so our first place to be thinking when we’re considering something is how does it fit? What? What? What do we feel we can do with it? How do you know those? But when you’re asking oh, i mean, yeah, sure. I mean, we could do six second videos on we have people let’s say, you know, look, make the sort of the simplest case and take wuebben let’s, take let’s, take a shelter for for domestic violence victims and survivors. We have that. And if we could do it anonymously and brovey but how do we know whether we can? We can use it successfully for the work we’re trying to achieve. Well, i think you have to look a tte your budget like, do you have the staff time? Available. Do you have the the amount of time it takes? I mean, emma, the video she shares in our presentation actually took her three hours to create. So, do you have three hours to make a great video it’s up to you and your organization? So it’s really hard for me to advise or any of us to advise any particular, like general set of ideas without knowing a particular situation are looking at your strategy in your goals may be just what questions should we be asking? Well, regarding target audiences, what are their behaviours? So are they online? You know, maybe if you’re reaching policy makers or partners, those audiences air very different. So thinking about, um what kind of online content do they consume? What? You know what topic or issue area are you focused on? Can you know, is that appropriate for a video like you talked about a shelter for domestic violence? Is that violence? Is that something you know? How can we capture that on video? In a positive light? How can we instill a call to action in that video to mobilize our audience to to action. So, it’s really? I think. You know, we keep going back to strategy and messaging, and what are you trying to mobilize your audience to do and is video and is mine and effective tool to reach that? And, you know, of course do we have the resources to do it? Okay, almost sounds like you want to you want to look like you want to add something about vine? No, i just think it really does come down to what? What is your awful angle and that’s with any platform it could be? We’re actually looking into launching our instagram and we’ve just re branded and we have a new logo, and as part of that process, we found out a lot of people don’t understand what we do and how we work. So we’re launching instagram not because we think it will give us a lot of traffic or because we’ll get a ton of followers, but because that’s another platform to people so people can see photos of where we work, who were working with how we’re doing it. So it really is like a storytelling tool and that khun go for any platform, you have to have an offline goal before. You can figure out what you want to do online, okay, excellent. So we can drill down to these things we can weaken, at least give advice on what you need to be thinking about what questions you should be asking. Ok, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way. Right, so we seem to transition to instagram very conveniently. Thank you. Um, let’s make clear instagram versus pinterest, jessica, go ahead. So instagram is actually a publishing tool so you can take the photo right in the app on your phone and then from there, share it with your network’s, whereas, pinch, this is more of a storage and sharing tools, so you’re actually curating images from, say, a website or a block, and then pending that toe boards on pinterest for other followers to see the images. Once they click on that link, then they’ll go to their website. So unlike something like instagram, where you’re sharing to multiple social media channels, pinterest is more of a hub to manage the visual content that you have on something like, well, your website, your block or instagram we know you are are most of the users of pinterest still women? Is that still they are? Yes, they’re predominantly women about thirteen percent of men, so we did see some growth and there’s like eighty seven percent of users who are women and creating percentage meant yes, okay, they’re pretty affluent as well, that’s, the other kind of defining demographic. For pinterest so okay, um, you want toe share advice around what you might be able to achieve with interest in the general sense? Yeah, pinterest is a great brand building platform, so brands really rely on visual cues to build their communities, and pinchers is a great platform for visual representation of your work, so you could use it to showcase some data points and infographic some inspiration quotes over a beautiful photo or some photos of your organisation in action that you know your followers might be interested in. So those were some great ways to kind of share community. Another really cool thing is an interest will drive traffic back to your block or your website, so if the user clicks twice on an image, they’ll go back to your website and buzzfeed sites pinterest as its second largest driver of traffic to its web site, so it has the potential to drive tons of traffic, and this is because pens live a lot longer than other social media posts. So a pen on pinterest has a life span of about two months. Where’s a tweet has a life, has a life span of about three hours. So i don’t even think it was that long for a tweet, but okay, um, general, i kind of feel like i gave short shrift to instagram and i didn’t mean to do that. What more can we say about you? Serve instagram? Well, we found that again, like vine instagram is making a lot of optimization sze to the platform that makes it appealing to organization, so it just added video capability in two thousand thirteen it’s also added just added verified badges, which is that little blue checkmark that you often see on twitter to help users reach the authentic accounts that they’re seeking. Um, and what we like about instagram is that’s it’s, a really strong storytelling platform, so not only can you upload a photo or video, but it equips non-profit communicators to really be a visual mediapro instagram gives you the enhancements and filters you need to really make the image or video pop, and then you can add these other features like hashtags teo, jump into existing conversations online, you can tag others to engage with partners or policy makers, so by created by adding all these features, you’re really allowing the user to click on different aspects of the photo on drily explore the story more deeply than if they were just scrolling through in viewing a photo me either if you want to add anything about that instagram no, we’re good on instagram. Okay, uh, what about storify? We talked about story five who wants to explain what storify is for those who listeners who may not know emma, you you haven’t even heard from you? Basically, it allows people to follow a story through social media, so basically our organization will use it a lot. When we host tweet chats, we’ll we’ll we’ll go through and storify all the tweets so that if you miss the tweet chat, you can still view the whole thing in store if i’m right. That means this zoo aggregating based on your, uh, your criteria brings a bunch of media together and you’re using it for twitter chats, right? I guess everybody who use the hashtag or something yeah, all the tweets we can keep them all in one place and it’s easy to follow along. Okay, you can also curate from facebook from various social networks. It’s really kind of built out now, so you can carry it from all sorts of places, okay, they can post on your block. So that’s a great way, tio, if someone wasn’t at this event, you could say he was the conversation as it happened on social media and here’s what you missed in a block post. So that’s, another great way to do so. Excellent recap, all right. And i see a lot of news outlets using storify also bring in other other channels, other outlets, coverage, things like that. Okay, um, no other before we get to the big players, twitter, facebook and he’s smaller don’t be necessary, lesser known, but any smaller channels we ought to talk about. Well, in our presentation, we also touched on tumbler, which is a micro blogging platform that realized really heavily on visuals, specifically short form visuals. So we like tumbler because it really accommodates different types of content. So unlike facebook, where you only are able to post four types of posts a link, a photo of video or a text posts tumbler accommodates beyond that so it’s it works really well with gifts as well as audiocasting ups our kind of short snapshots of quotes or excerpts so it’s a really great tool or platform for non-profits who are looking to publish a diverse mix of content now, jenna, you mentioned gifts on non-profit radio we have george in jail, which which i didn’t just make up, but i do love a liberation, but we do have jargon jail, but probation comes pretty easy, so you better explain everybody may not know what a jiffy yeah, thanks for reminding me they’re animated images. So you know this kid often times you’ll see a clip for, like maybe three second clip from parks and rec episode with a quote overlaying on the jif so it’s really just an an animated image on oftentimes they’re used as a reaction. So you know if if you’re having a sad day or something it’s not uncommon, tio go on tumbler and see that there’s jeff’s kind of evoking this emotion so good hyre kayman jessica, anything you want to add about tumbler, i think non-profits are just beginning to really experiment with tumbler and it’s been fun to see what people are coming up with. One of the big differences is that people don’t comment that often on tumblr it’s kind of part of the community there, so if you’re going to comment, i think the best practices generally the community likes humor there, not goingto you’re not going to see really serious templar comments and then also the tags on tumbler different than any other network and that they use spaces between the words and they’re also they’ll have a ton of tags on any given post, which is different than like instagram will usually have, like three and probably no more. So it’s definitely a little different than anything else we’ve worked with, okay? And you have to be conscious of tagging and the way the community what the community is expecting, yeah, and that can go for help. We’re going to find your content, right? And that can go for any platform. Every platform is a little bit different and has a little bit different community norms and voices, and so you want to be familiar with that before you engage. Okay? Jessica, you’re shot anything tumbler somewhere is a great place to bleach younger demographic, so if you’re if you’re non-profits looking, tio reach a younger audience, maybe to grow that millennial or even the generation. After donorsearch tumblers a great place to do that and we’re seeing organizations use tumbler really effective ways. One of our favorites is on being, which is ah, public radio conversation project. They used tumbler as one of the extensions of their kant arika which is their website, and they do a fantastic job if anybody’s looking for an example of how to use tumbler. Okay, actually, that’s a great good. Thank you for examples. Um, any any other examples of good good tumbler blog’s and then wants to shout out? I think we included a smithsonian in our presentation. They just have really compelling images. The reason we like on being is because they have a really nice balance between texts and visuals. So it’s more, i think, accessible to non-profits who maybe don’t have a ton of resource is too turnout images or video on a daily basis, you know, texas fine. Just short bites of content. Okay, okay. Let me, uh, anything you want to know. Uh, let’s, let’s. Stick with smaller platforms before we get to the huge ones and the others that i’m not thinking of or i don’t know there, please, category way we had a question on our presentation about read it and that’s something about r e d d i t right? Yeah, and a lot of people are curious about it read it is, i think of it is like the wild west of the internet because there’s like not a lot of too many of those left. Yeah, there’s not a lot of best practices or guidelines for non-profits and in fact, i think the community doesn’t really like organizational users, so let’s explain what it is. Oh, read it is like aggregation site primarily for news or other current things, and it’s basically just a big list of links and it’s divided into thousands of tinier communities called subreddit it’s, which are like mitch interests and they’re part of the bigger side is a hole, okay? And please continue. You were talking about what the community expects her doesn’t yeah, i like there’s. The reddick community doesn’t really like organizational users, so they’re they’re sort of motto is that you, khun b, a reddit user who happens to work for an organisation, but they don’t like when an organization has has its own reddit user name s o the best way to engage on reddit is from a personal account, usually because you want to be engaging in other communities that aren’t just from your non-profit okay, excellent, obviously important to know you’ll be scorned before you even get started. Yeah, you khun get band! They wanted to quickly get bad, but it is a great place for i mean, we’ve seen huge amounts of traffic from reddit like other platforms, we can get it a couple hundred a couple thousand visits, but read it once we got ten thousand visits from read it in the night from one piece of contacts that because these subreddit sir so narrowly and closely defined that’s part of it it’s also just one of the biggest drivers of traffic on the internet. Now it is a huge site it’s been around, i believe, for about five years, i think, and there’s just so many people on there, and if you find the right subreddit that that corresponds with your mission and your non-profit they’re going to be really excited to see your content, okay, anything you want to add about read it well, i was just going to add that i thought. Emma was going to cover this. Someone in our presentation asked about snapchat and that’s, not just jenna. Did you have anything you want to head about? Ready? No. Okay, you go. Okay, please just go. Snapchat is keep a little order. You’re doing great. You’re not a kiss. Wait a little while, so you’ve got to rein it in. So snapchat is ah, very new platform and it’s used by much younger generations, but emma mentioned during our presentation that do something dot or gets doing a great job with snapchat. I don’t know if you want to talk about that more, but they’ve had they i remember reading encased anywhere they had, like a snapchat scavenger hunt on and there’s i believe the guy who’s running it is called the snap, stur he’s like really the pioneer of non-profits on snapchat but he was basically like snapping pictures of himself. It was around valentine’s day snapping pictures of himself around the city with different signs corresponding to what they were doing. And it was a really successful campaign. But yeah, i would love for you guys should look it up. Let’s do something that organ i’ve already had. A mole? Are you finger on? Artie’s been on twice? I’m talking about do something and also talking about t m i they’re consulting arm. Yeah, you know, we didn’t do snapchat. We didn’t. We didn’t explain what it is. Jenna, we haven’t heard from your recent you want to explain what snapchat is? Let me see if i can do this in a concise way. It is a photo sharing app that lets users share temporary photos meaning and i believe you can do video now on it tio lets users take a photo and basically you khun send it to your friend for three seconds for ten seconds and then after that it disappears. That’s snap and that’s what we think exactly, young people like it because it’s ephemeral, it’s like a conversation, right? I’ve seen it used a lot among young people. They share their reactions, so if someone sends a text will respond with the snapchat of their face making an emotion reaction. Teo now, right now i have a choice of if i want to share of the action i gotta choose between read it and he snapchat this is by then my reaction is dead? I’m overreacted already. I think you’re really working it and rises again that especially among millennials and even younger generations that, you know, just getting communications, just getting more visual so people want to see faces they want to engage with people s o text messaging isn’t even, you know, that’s might go away, people really want to communicate face-to-face andre uses nap jet as a vehicle to do so. Okay, excellent, i love that way just have, like two minutes left and we haven’t even talked about facebook or twitter yet. Ah, but i’m goingto since i like twitter a lot, i have a lot of fun with twitter, just like a minute and a half or so who wants to? I want to talk about zoho strategy for twitter? Go ahead, jessica. So twitter is a social networking platform that allows you just in tweets, which are one hundred forty characters long and no more hashtags are extremely popular on twitter it’s fact it’s critical where they originated, may allow you to engage in conversation outside of your immediate conversation that you’re having so you know, it’s common to see multiple hashtags and one tweet tagging users. Is really important if you want to be a part of the community and engage, you can geo tags so you can tie the location from what you’re tweeting, you can now video dirt. They just rolled out a video recording capability on twitter last week, so that’s really important to know. And then, just recently, it was announced that google is going to start searching twitter in their algorithm. So when you search something online, really that’s lee’s tweets, they’re gonna teach will be search results, tweets will be searchers. Oh my gosh, when does that start? Well, it says it’s in the process, last i heard so, but that was like two weeks ago, so it was probably an updated but twitters here to stay, and its growth has kind of slowed, but they’re rolling out these new capability. So, you know, it’s it’s going to be around it’s a great way for organizations just to be a part of a conversation, especially when tools like facebook are slowly becoming less effective for non-profits and other organizations. All right, excellent. We’re gonna leave it there, ladies. Thank you very much. Thanks. Durney on dh. My guests have been jessica williams, account director pritchard communications kayman chadband online outreach associate at p a i and jenna cerruti, account manager. Richard communications ladies. Thank you again very much. Thank you, tony. My pleasure. This is tony martignetti non-profit radio coverage of the non-profit technology conference. Thanks so much for being with us. Jessica williams is now independent. Consultant twenty six, two and ten and tc. Coming up. First opportunity collaboration. It is the single most productive week i have spent all year. And quote that’s. Gretchen wallace, founder and president. Global glass. Grass roots global grassroots. Dar for haiti, rwanda, uganda and yusa. Opportunity collaboration. It’s this weeklong unconference in x top of mexico for everyone who works in poverty alleviation. Ah, there are non-profits from around the world and you connect with people who can help you do your work wherever you are working there’s lots of free, unstructured time to meet people. Make friends figure out how you can help each other. You meet in the pool in the ocean, at the bar. Whatever you want to meet it’s in october i was there last year and i’m going again this year. Any sample ward coming up in? The second segment will be there this year. There are no plenary speakers. There’s, no power points. Every session is in a circle. Three hundred fifty people from around the world collaborating. If you work in poverty alleviation, you need to check it out. Opportunity collaboration, dot net non-profit radio was on the road for two and a half weeks. Oh, my gosh. I was in colorado springs, denver, phoenix, l a half moon bay, san francisco and portland. I met folks when i was in portland. I met the folks at km jozy in in salem, oregon. Of course our newest affiliate, the the program director there. Ah, dave, dave hammock. And then we went and went and met the centre for non-profit innovation. They’re going to be sharing this show. Also lots of very good things happening in the salem keizer, oregon area and then a new california affiliates i’m going to be coming on after they renovate their their sight on dh there in stanford. That is all i am permitted to say at this time i met a second new affiliate coming on in california and that is all i am permitted to say at this. Time in portland met up with amy sample ward also jim white, executive director of the non-profit association of oregon. They’re going to be carrying the show lots of fun in portland, as i mentioned on overall on outstanding two and a half week trip. Loved it. Lots of non-profit radio outreach there’s a video from portland at tony martignetti dot com. And that is tony’s take two for friday, twelfth of june twenty fourth show of the year. Here is amy sample ward from the non-profit technology conference. Provoc radio coverage of ntc fifteen the non-profit technology conference. We’re in austin, texas, at the convention center on day two. My guest now is amy sample ward. She is the ceo of and ten the non-profit technology network and the regular social media contributor. Two non-profit radio kayman sample ward. Welcome. Hi, it’s. Good to have in person. Yeah. It’s fun. I miss being in person. Thank you. Since you left new york city. Yeah, we are. We are each day. By the way, that noise was not non-profit radio sound system. That was the i’ll leave out my adjective. That was the sound system for intend so well that convention center, you know, it was definitely not intend on the convention center is setting something up. Okay on dh non-profit radio has high quality sound. The second day we are highlighting a swag item each each each interview, and we have appropriately hoesch stock and p tech socks for this for this interview with any sample ward ceo. So they’re the socks, and for those listening to the podcast, they’re green or mostly all green with little brighter green heel and toe and orange hashtag and pete hoexter love and and and ten on the other side. Oh, and intends on the other side, there’s intend on the second side. Let’s, get a picture of that also great socks. I’m gonna enjoy wearing these thank you. And we’re headed into the swag pile on day two. Welcome. Thank you. Thanks for thanks for coming on over to the show and i’m very glad it worked out. Well, you know, i’m doing like we did fourteen yesterday, my literally. And how many we have a today mersa eleven. We’re gonna leave twenty five interviews. That’s. Incredible. Yeah. That’s. Twelve and a half shows of. Yeah. And were they? And many of them were with multiple folks from the pictures. Oh, yeah, yeah. We have a panel of four today. They were like, yeah, well, so indian just in just three days of the conference. We have about three hundred speakers outstanding. So all right, you have a you have a great ten percent sample bilich more than i have to have more than ten percent of the yeah, that’s awesome. Um share some anti seat went fifteen stats. How many people are here? How many hotel don’t have? Okay, well, we sold out all of our blocks in six hotels like, two months ago. S o i’m sure we’re in lots of hotels and registrations. I’ll get the latest numbers tomorrow morning for the plenary. But where we’re pretty close to two thousand and cem stats i shared this morning at the plenary we’ve got forty seven states, sixteen countries cool. We have twenty four people here. Who? This is their tenth or mohr ntc. Oh, this has been going longer than i realized. Yeah. Somebody said two thousand seven was the first that’s wrong. Oh, no, the conference. It wasn’t called the ntc, but it was happening and that was the reason and ten was formed was to be the organization to maintain the convenience for this country was a community built around the events. Yes. Oh, excellent. We were just talking. I just had a panel of four. Even though we only have three mikes we started panel for on community built. That was exactly again. Your membership director? Yeah. Was part of it. Yes. So anton was formed in two thousand, so we normally use that as the kind of formalization of the conference. Because it, you know, after intend was formed, there was a riel process and, you know, support for an actual conference verses just smaller community convenience. And before that before that the community was still they were called round ups. They were still coming together, mostly regionally, people that worked in in non-profits or four non-profits you know, from the outside as technologists trying to say, please tell me i’m not the only person who does this, you know, and meeting up. And it was that community who said it’s not sustainable by ourselves to try and keep meeting up, you know, we need support and there needs to be something that’s organizing all of us and that’s when microsoft and certain in a well gave the initial funding and formed and ten and ten outstanding, the community was yes, the community that so and so so encouraging community building. Exactly built itself around exactly around an event, and it knew it needed mohr. Right? Exactly. Be sustainable. Yeah. Love it. Love it. Okay. Um, let’s, talk a little about in ten. Ok? If your opportunity to shout out it’s a very, very welcoming organization, you have tons of re sources and events and things for nonmembers. Let’s start with non members. Yeah, yeah, well, i think that we take being a c three fairly seriously. And we recognize that even though we have membership as a way of making sure we’re better able to know who’s in the community, what resource is they need have channels to communicate with them? You know, membership just gives us direct kind of entry toe all all of that data and knowing what to do programmatically. But like i said, we take being a c three. Seriously, we want everyone to access what we’re doing resource is we’re creating research that we’re doing and our mission isn’t just to serve members remember, our mission is that every non-profit will be able to use technology strategically, so that requires everything be as accessible as it can be. And it is not an organization on ly for technologists no let’s, dispel that myth. Go ahead, exactly. I mean, i think, you know, when we were formed it it probably felt much more technical because the community members that that were in the community, right and back in the nineties, ah lot of folks didn’t really think about technology and all of all of the departments of the organization, you know, we’re not everyone in the organization even had a computer necessarily. So now you know, many years later, everyone an organization is using email the web, you know, many of our our tools or software is actually up in the cloud. We have documents that were sharing so everyone needs to be using technology, whether that’s deep in the database or over here in html or whatever it is. So we want to make sure that everyone across an organization has access to knowledge and resource is but also to other people like them, people that have the same job is them in another organization, his most non-profits, you know, were small enough that there’s only one person that does that thing so it can feel really isolated. You know, i’m the only one that knows how to send a mass email from our system s o making sure people can connect with each other and other organizations to find that one person in the other organization we can complain together, but we can also, you know, help each other a lot, and a lot of this is also live meet ups. Yeah, they’re local clubs throughout the world, but you have international club. Yeah, yeah. So there’s a club in new york and you’ve even been all right? Yeah. So there’s club in new york for trial, and in portland, i tested google glass. Oh, how was that? Loved it. It was a while ago. Chris tuttle, you know, was was one of the beta testers selected by google, and i had fun with it. You know, i talked to it. You move your eyes and it did things. I don’t remember that part talking to it. I like the verbal commands, but yes, so i’ve been i’ve been a couple of times i’ve been another couple, yeah, yeah, so there’s there’s, tech clubs all across the u s, canada, poland, etcetera, okay, yeah, excellent. So that’s the online live ok, so now membership s so very open your worship, his membership is really cheap. Share share its membership. I try to avoid the word cheap because it it is valuable, jordan, it is affordable, affordable very because we want it. We don’t want the membership to be the barrier to this information. And like i said before, membership tow us isn’t the only way that we’re going to be a sustainable organization. Revenue wise. You know, membership tow us is really a way to say these were the people that get it. And these are the people that are committed to using technology. So if we have to make a decision between something we’ve randomly thought up on staff, you know, to do for our next report or something that group of members wants, we noted default to what the membership want, um, and it helps us plan and understand what we’re doing. Of course, there’s not just a couple members. There’s about ten thousand, so it’s not a small group of people to talk to. But it’s it’s, you know, smaller. Then i guess the rest of the world, if we were trying to listen to everyone and meghan in the session, she was in on community building made the point that there’s often surveying your equally survey. Okay, but all right, well, you won’t say cheap, but it’s really it’s really cheap. The low price. Okay, what is it for people who might like to be members? Yes. Oh, well, so the price is based on your operating budget. So it’s starts really low on dh goes up, but i don’t think the highest that it goes is about three. Fifty and that’s for organised for huge organization. Exactly, exactly. And it’s for unlimited staff. Fifty or seventy five dollars? Yeah, i know. You have to tell you a little. Hasn’t oh, it’s seventy five. You do know. Okay, your small organization, five hundred thousand volts boardmember yet every staff person could be a member of our organization. Not per person. Exactly. I won’t say that again. It’s per organization doesn’t matter how big or small you are. It’s, not per person. Yeah, very. Welcoming. Yeah, welcome. Okay. All right. And what? What can what can members expect beyond accessing resources in the membership category? So, of course you’re going to get discounted registration to conferences like the auntie si on and then our other conference, the leading change summit in the fall that is going to an annual now. Yet last year was the first. Last year was the first, and it did well, this leading change yet. And this year, we will be in washington dc in september, the thirteenth through the sixteenth. Okay, yeah. Leading changes. Cool, it’s. Like a little digression. Toby okay. What’s leading change summit about well, you know, we already talked about how the ntc has been going. Basically since sanson ten has been going and it’s exactly. And it’s space. Where really? I mean, every every kind of organization, every size of organization, all of the different technology providers, all the service roads. I mean, this is the conference for everybody and there’s currently, we looked at it this morning, seventeen sessions per times lot. You know, there’s, just so much that happens here and it’s really a place where people come because they want to. Meet people, they want to meet up with people they already know they want to find that person that can help them on, and they want to go to los lots of sessions. But that doesn’t mean that there’s a lot of time where you’re not talking to people going to different sessions, going around to all the different parties we wanted to create another space that let people who maybe didn’t necessarily need thio learn things in a session. They already had the ideas they just needed people to poke holes in those ideas or people tto give them the push they needed to really try it out. So the leading change seven unlike the ntc, with two thousand people leading change, summit has about a couple hundred three hundred people it’s purposely small because there are no sessions, it is ah facilitated process. So you come in with your ideas or your challenges or this thing that you’ve been driving you crazy and you don’t know how to get over it at your organization on through those three days have the opportunity to work with trained experts, facilitators and everyone else that’s there to say this is what? I want to do help me tear it apart. So i make it better. And the leading change summit ends with an idea accelerator, so people can formally throw out an idea. Have people joined their team and help make it better throughout the day? And at the end of the day, you can pitch for riel prices. So organizations, air receiving software, other technology they’re receiving. Probono branding probono strategic advice. All of those pieces come to projects that are voted on at the end of the day by everyone in the room, so that they can really become riel. Okay, leading change, some it’s going to washington, dc. When, when is it? September thirteen through sixteen okay. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz now back to back to what we’re talking about, teo members have lower rates on both of the conferences and of course, on the way we do online educational programs, webinars and community calls all year and for members, those air either free or fifty percent off every time, and then members also always have free access to our research little known fact or or rarely used member benefit is that in ten members for research that’s done in house it entin so not necessarily our partner reports, but reports that we collect and analyze all the data members can have access to the raw data to run their own analysis if they want to do their own, you know report or they want to compare their organisations data against the report data, alright, yeah and then of course, there’s online community groups we call him community practice, we have the tech clubs we talked about, they’re just you know, any any idea that community has for away that will bring people together or create more resources for others? We’re all ears were happy to create those things that’s outstanding us a little more about the communities of practice? Sure. Very diverse subset of communities. Oh, yeah, and they’re their community lead, so we don’t necessarily say there should be a community of practice on this topic and we just create it instead, we wait for a community member to say they want to have that community, and we encourage them to have at least one other co leader so that you don’t feel like you know you’re on you. Yeah, they have two people do it myself exactly, and so there’s normally too. I think one of the communes of practice of it has five organizer’s and they have an online group. Some of them have a weekly twitter chat that’s public, some of them have monthly community calls, phone calls where people call in, others do full webinars really self directed. I’m totally self directed, we we provide those platforms so you’re using and tens webinar platform so you don’t have to pay for it is a community group where our phone line, whatever, and we of course help with promotion or making sure people know about the community of practice and like you said, super wide range there’s community of practice for women and technology there’s a community of practice for people who use droop a ll as a web platform. So you know, everything in between there was some conversation about starting one in podcasting. Yes, there was on the show that yeah. And you have been hearing? Yeah, that was from a listener. But then you had been getting some interest. Independent? Yeah. Did. Did a podcasting community practice get started? I what i remember is that i think they were going to start after the ntc s. I think so, folks, we’re going to try and meet up here in person. Yeah, but there’s definitely. Maybe maybe people are taking your lead. They like this on ly audio thing on. They want to meet up. They want to start making them from them. Certainly do. Well, podcasting xero latto getting a lot of popular press now. Yeah, i’ve been doing it for a half year. Exactly. I feel like an early adopter. Finally, somebody right. Finally sides. Great hair early, which i have sixteen. I had a past you patch of gray here, right? Right here on my left temple. Really? Sixteen years old. Yeah, i got but so aside from that now i’ve actually, early adopted something by choice. Write what i know. Yes, i love the audio format. Although we brought video to ntc. Yes, of course. Way i found a great local videographer. Okay, i’ll shut him out. West shepherd, he’s our videographer and and you know multi-channel yeah, because i’m always i’m most thing to you advice exam often encouraging multi-channel engagement. Exactly what’s your own what’s your own history and end ten going back before membership director when i first knew you when you first joined this show. Yeah, membership director what’s your own history. I’ve been and ten member for many years i was part of the community i actually used to be based before new york, and before london, i was back in portland and started the portland tech club that actually still exist today. However, many years later, oh yeah, i was still been organized, so i started that grew back in two thousand seven in portland, and then a year later moved to london, started the tech club, they’re moved to new york, helped with the tech club it was already going, and then when i moved back to portland in summer twenty thirteen, helped again with the portland tech club, even though i’ve been all these years and whole, you know, cycles of organizer’s had gone through and yeah, it was pretty cool to see there was still going, and the communities can use your baby. Yeah, what year was that? Portland you started two thousand seven. I started the club. Okay, that was really your beginning of ah, of having a membership did you know i was already a member, but that’s when i had my, you know, kind of formal active role because i was an organizer tell me more about, um, what are the types of events are there you? Uh, yeah, we have lots of different i mean, we we gravitate towards online things just because they’re more accessible, he doesn’t you don’t to fly anywhere you want to pay for a hotel, you know? So we do a lot that’s online or we try and make things accessible online. So, you know, the ntc has thirty sessions recorded and uploaded for people who aren’t here, but we also have what we call labs, and they’re you know, they’re not a full conference or just one day, and they normally have a capacity of only forty or fifty people, but they’re on all day we or shop hands on doing doing in a really strategy or planning work. So we’ll walk you through how to create your evaluation plan. How do you go from knowing what your mission is to what happens to be in your database to what should be in your database and what you want to be measuring? Or how do you create a campaign plan? You know, those kinds of things will do those in labs on we have to think we have about eight of them this year. We’ve already had one that was on technical project management. That sounds a little nerdy, but it was saying, you know, even if you’re not, even if you’re not techie, if you’re going to do a website redesign, how do you how long does that handle? What? How much does it cost? I mean, how do you how do you know how? T exactly? Yeah, eso we do labs, we have the conferences, but i i’m always really impressed just to go back to community practice again by the diversity of those events, you know? I kind of mentioned it, but we have a group that organizes twitter chats every week. It takes a lot of work to organize a twitter channel, you know, and they’re doing that as volunteers every week, and then we have community calls or people call in there’s one for, um forget what they’re called. They changed their name technology managers is basically anyone in organization who you know feels like they’re managing all the systems on bail, they haven’t open calm. People call in and just ask, you know, i need a new ticketing help desk what it was everybody used, you know, and they just kind of crowd source answers for each other every month on dh the droop a ll group i mentioned they have webinars because they take turns literally sharing their screen and showing each other how to fix code, how to install modules. I mean, it’s, just so sharing, you know, it’s such a great spirit that then when we think we’re going to put on a workshop, yeah, we here take everything because you’re probably going to go do this workshop tomorrow better than we did it today, you know, just take it run with it you’re coming up on your two year anniversary, you know june’s jones, your two year anniversary? Yeah. Any aah! No, no lessons learned or something. You you’re willing to share about being good moving from staff position membership director tio the ceo. I don’t know. I kind of can’t believe that it will be two years in j remember what it was? I know, you know, i feel like it’s time flies, right? But i think it’s i think it’s really great. I mean, i am so proud of how much this small number of staff have done in, you know, now, whatever eleven, eleven counting me. So tio have, you know, put on two conferences. You know, this one that we’re at now in last year with over two thousand people and everything else that way around, like it just feels so cool to be a part of that team where magic is happening. That’s an example of the smart use of technology, you use a lot of shared documents. Unconference sisto conferencing, right? Exactly. Docks? Yes, because we also have two staff who are remote, so they’re not in the office we can’t just rely on is there, some way we remote, so we we’ve kind of changed our processes that we just don’t you know, you don’t have a meeting unless you have a hangout video or skype video, something going that khun lupin, who else is not in the room on dh? You know, everything we do were taking notes in live documents so that they can be shared with people. Andi just made that kind of daily practice of howto work with staff has made events like this really easy because you don’t have things sk world away on just one computer, you know, everything’s living in the cloud staff are used to having to use collaborative apse on their phone to post an update to everybody, you know, things like that where it just makes live events so seamless because we know how to communicate with everybody. We know where the resource is live, all of that you’re not standing example of the use of technology on and nonprofit organizations. I mean, we feel like we have to be right. You are, should you and you are in fact walking the walk. Awesome that’s great to hear we have. We have high expectations. For ourselves. Amy sample ward she’s the ceo of intend the non-profit technology network, monthly contributor in social media to non-profit radio and a good friend. You know i love are you come on the two hundred fiftieth show. Yeah. Way okay. Yes. Is july, july two hundred fifty? Yeah. Coming up. I don’t know the day i got okay. Okay. You started with joe number one hundred first when you were on. Yes, i like to start on. You know, remember herbal? Yeah, exactly. This is tony martignetti non-cash non-profit radio coverage of the non-profit technology conference. Thanks so much for being with me and amy. Yes, and thanks to everybody at intend, the non-profit technology network, i got to meet some people. Ah, teo, toward the office, the inten office in in portland, but one part of my terrific several days i spent in portland, oregon, next week. Rich deets from abila with their engagement study, are you engaging with donors in the right places with the right frequency? If you missed any part of today’s show, find it on tony martignetti dot com. Where else would you go? Opportunity. Collaboration. The world convenes for poverty alleviation. It’s. An outstanding unconference that will ruin you for every other conference opportunity. Collaboration. Dot net. Our creative producers, claire meyerhoff. Sam liebowitz is the line producer. Shows social media is by susan chavez, susan chavez, dot com and this music you’re listening to is by scott stein. Love it be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. It took two or three years for foundation staff, sort of dane toe. Add an email address card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno. Two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five per se.

Nonprofit Radio for June 5, 2015: Your Video Strategy & How To Get Found

Big Nonprofit Ideas for the Other 95%

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Opportunity Collaboration: This working meeting on poverty reduction is unlike any other event you have attended. No plenary speeches, no panels, no PowerPoints. I was there last year and I’m going this year. It will ruin you for every other conference! October 11-16, Ixtapa, Mexico.

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My Guests:

Bridgett CollingYour Video Strategy

Video is the most popular and fastest-growing form of content. Bridgett Colling shares her advice on fitting video into your mission. Do you know about YouTube for Nonprofits? What are WooBox and TagBoard? Bridgett is director of content marketing at See3Communications. We talked at NTC, the Nonprofit Technology Conference hosted by NTEN, the Nonprofit Technology Network.

 

Elizabeth Beachy & Arika SanchezHow to Get Found

With Elizabeth Beachy (L) & Arika Sanchez at NTC

Your content strategy needs to consider that people now search YouTube, Twitter and Pinterest almost as often as they search Google. Now that search has changed, how do you create content that gets you found? From NTC, Elizabeth Beachy is director of strategic communication at Upleaf and Arika Sanchez was formerly the Communications Specialist at the Center for Nonprofit Excellence.

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d suffer biliary calculus if you had the gall to tell me that you missed today’s, show your video strategy video the most popular and fastest growing form of content. Bridget calling shares her advice on fitting video into your mission. Do you know about youtube? For non-profits? What are woobox and tag board? Bridget is director of content marketing at sea three communications. We talked at and t c the non-profit technology conference hosted by n ten, the non-profit technology network and how to get found you’re content strategy needs to consider that people now search youtube, twitter and pinterest almost as often as they search google. Now that search has changed. How do you create content that gets you found from ntcdinosaur? Elizabeth beachy is director of strategic communication at upleaf and arika sanchez is communications specialist at united way of central new mexico. I’m tony take two thank you, responsive by opportunity collaboration, that working, meeting on poverty reduction that will ruin you for every other conference here is bridget calling from the non-profit technology conference on your video strategy. Welcome to tony martignetti non-profit radio coverage of the non-profit technology conference. Our hosts are n ten, the non-profit technology network. We are in austin, texas, in the convention center. My guest is bridget calling she’s director of content marketing for c three communications, and her topic on the workshop is video strategy how to compete and win in a video centric world. Richard calling welcome to non-profit radio. Thank you so much, tony. Pleasure to have you it’s so great to be here. Thank you very much. How does video strategy fit into our overall content strategy? Well, something that c three has been saying to non-profits for years is that you don’t just need one viral video. You need a video strategy video works five video please come get away from me. I know i know it’s so hard if it happens, but it hardly ever does. Alright. Well, especially with the ice bucket challenge happening last summer, i think a lot more non-profits now it’s, not just the viral video it’s, how can we get hundreds of viral videos in a campaign? But the truth is that that doesn’t just happen, it’s not something that you can construct inside your boardroom, it’s something that has to happen either organically or it happens over time with a lot of effort and a lot of practice and a lot of community building ondo something that we’ve seen happening really catching on with non-profits is the concept of content marketing s o producing content that’s geared towards a very specific audience with the intention of driving them toe action on dh that content is really focused around their goals and their needs and speaks very clearly to who that audience is. S o we see a lot of non-profits coming to us now asking about content strategy, wanting to know more about it wanting help with developing their own content strategy so that they can create thoughtful content around their causes on that make their constituents really excited to be involved, excited to volunteer, excited to donate on. And so we see video fitting into that really well, a za piece of i don’t know what that was. I don’t know if part of part of the science fair floor just fell down or what? Hopefully everything okay that that that that clolery but oh, it was probably the puzzle. You’re right. I don’t know what that weird little guy. You okay? Better what one i i pictured someone’s booth collapse happened. We got a little scared each foot told jungle. Yeah, well, also saying so we see video fitting into that really nicely because we we know that video is one of the most compelling forms with content you can produce on dh it really can get two people emotionally. It can really drive people to action in a way that other types of content can’t, because i mean compare i’m adding sound and video and images together just makes for a really compelling emotional story on dso, we see video fitting inside of a convict strategy really well, along with other pieces of content. So, along with your social media strategy, along with your website, along with their email, you can’t just think of video as its own entity. It’s smarter to think about it inside the lens of all the content that you’re creating from your non-profit ah, should should every piece of video in our strategy have ah have a call to action, even if it’s something small, like share should it always be a call of action? You know, i think you can’t go wrong with having a call to action. I don’t know, i wouldn’t say that every piece of video action absolutely has to have a called action, but i do think that more non-profits tend to shy away from putting a call the action at the end cause they don’t want to be too demanding was what we’ve seen in the non-profits we worked with in the audiences that we worked with is that people expect there to be a call to action. People want to take a meaningful action if they care about your cause on dh. So even if it is like you were saying something simple, like sharing or telling your friend about this or visiting this website, people tend to like somewhere to go after they see a piece of content that they find really engaging. So i i wouldn’t say that you have to, but i would say that if you want teo, you shouldn’t try away from it. Okay, i’m going, i’m going to presume to tell me if i’m wrong is the place to start with our video strategy fitting into our overall content strategy is our goals for video. Oh, yes. Okay, maybe you talk to michael about this last year. Thiss comes up a lot. Yes. Yes, absolutely. Why the hell are we doing this? My daughter? We’re talking about our goals. No, no. Why are we doing video? Our overall strategy, right? Yeah, well, i think the question isn’t why are we doing video? The question is, what do we want our non-profit to be achieving? What do we want? What kind of impact we want to make on our cause? And then once we figure out what that goal is, then we can figure out how video is an effective part of that on. And i think that’s true for all types of content. I came to see three relatively recently from a social media marketing agency and something that i heard from a lot of my social media clients was, oh, we want a facebook page so that we can get in front of young people or we want a twitter account so that we can reach more more people who are techies on and that’s great, but that doesn’t fit with your business goals or with your non-profits goals, then what’s the point on dso i think starting with what your objective zara’s a cause what you object, stars and organization is a very important place to always be able to refer back to it because otherwise things can get way out of scope. You, khun b reaching for things that don’t really matter. Michael talks about an organization not that see three works with but that michael and see three’s cofounder danny are friends with who made a really successful video, got millions of hits online, didn’t do a thing for their cause. Nobody visited the website nobody donated, nobody volunteered so you can have a viral video that actually makes no impact on and see three is definitely in the business of creating videos that actually create impact even if they don’t go go viral. Amending the michael we’re talking about. Michael hoffman was a guest of honor non-profit radio ntcdinosaur year and is the ceo? Is that right? Yeah. The cofounder of c three years ago, um, let’s spend some time talking about getting your videos found. Yes, the best video is not worth anything. If no one watches it? Absolutely where we need to be thinking about so something that we’re seeing a lot more of lately is video that’s actually directly uploaded to facebook, and i think we’re going to see a lot more video that struck the uploaded twitter as well. Youtube is still a very important platform, and we recommend that all the non-profits that we work with, upload their videos to youtube and optimize them for youtube. Eso youtube is actually the second largest search engine after google uh, number two okay, yeah, ah well, last time i check my stats, i believe that’s still true, so you choose the second largest search engine, so if you optimize your video on youtube, if you upload all the subtitles for your video, if you add really good tags to your video that will help people when they’re searching for it on youtube, you are much more likely to have it be found either in a google search argue tube search on dh if you could take the time tio upload a spanish transcript as well, we’re seeing a lot more spanish searching happening both on youtube and on google in general. On dh so uploading a transcript in spanish and english. Yes. Where do you where do you put the transcript? There is a space when you go to the creator studio and youtube to upload your transcript so you could do it there. Okay, so those are the okay, no need for me to ask what the how do you optimize for you two? You’ve just explained it. Yeah, well, that i mean there’s, other there’s other ways to optimize for you to do so i’d say i’d say creating a title and a description for your video. That is not something that’s thinking about your audience is you develop the title and the description for your video. So a lot of times in non-profit video will see things that up, things that are uploaded that say dahna gala video twenty fourteen and that’s fine if you’re just doing it internally. But if you want anybody, any of your constituents to see it who are outside of the organization, they’re not going to find it by searching dinner gala video. So you need to be thinking about your audience as you put your video on youtube and think about what? They would be looking for when they’re searching for that video in the same vein up putting are adding a description that says that tells a story about the video and invites people teo click play on not just saying, here is a video of our dinner gala in twenty fourteen um is a really smart strategy to get many more people clicking, playin and actually watching the video, alright, any other tips strategies for getting our video found? Yeah, well, i started talking about youtube and facebook at the beginning there, so we are this is a more recent trend that we’re seeing, and i actually think non-profits were a bit ahead of this curve with the ice bucket challenge last fall because so many people were uploading video to support a cause which was a less directly to facebook, and we saw that people were able to do that because we have these super computers in our pockets now and high production video teams that are located on our phones on dso, it’s amazing that people can take such high quality video insurance so easily and with the introduction of facebook auto play video, i don’t know if your facebook news feed looks anything like mine, but mine’s covered in auto player because, like, how do we stop these damn thing? You can think i can get it out now, isn’t there? That was the strategy, but there is a there is a setting for not having autoplay, isn’t they’re? Uh, they’re not off there. Maybe i think i saw i think i’ve heard about that, i don’t know specifically, yeah, but i think over time the facebook’s goal is to have mohr auto play video showing up in your news feed if you don’t have it set on auto play than at least more video showing up in news feed because both facebook and twitter positioning themselves as hosting platforms for video, not just spaces for youtube videos to be shared s so we see that all the social networks are looking at the value of video and finding ways to position themselves as a sharing mechanism between the people who are creating the video and their constituents who they want to share them with. S o, we’re actually seeing some creators who are leaving places like vine or youtube and moving to facebook as their platform. Where there is showing their videos directly, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. What else does this mean? What are the other implications of of twitter becoming, for instance, twitter becoming a a, uh, cite a site where where direct content? Yeah, video video is directly uploaded. Yeah, well, i think i think the social networks want to own your content on so the way in the way that youtube, as ownership over all the videos that are uploaded on youtube, i think twitter and facebook want a cut of that as well. On day one, they want to have really direct access to that content because they know how powerful video is and they know how effective it is moving people to action. Good. Ah, let’s talk about some of the production if some production strategies yeah, i think you’ll agree that doesn’t have to be high production value moving and compelling. Absolutely no. Okay, sure, talk about yeah, well, won. And michael and i were just talking about this earlier xero propping for the presentation. Eso won really great example that if i could point your radio listeners there you look up. Twenty fifteen dot do gooder dot tv. We’re announcing the winners of our duvette video awards awards. Yeah, so those are the where it’s the ninth annual wars they celebrate the best in video for good on die only plugged this because we had a really awesome winner in the funny for good category. So this is not the official enough, it doesn’t go out till tomorrow morning, but ah, but the winner of that category was this organization called unbound, who created a parody video between two ferns with zach galifianakis. I don’t know if you’ve ever seen those videos on she’s seen the video, okay? Marissa has yeah, production assistant here at ntc geever says, yeah, but the between two friends is ah, parody of talk shows um, and so zach galifianakis and actor and usually a celebrity who come and sit between two fake for implants and zach alfano argast basically makes fun of the other actor the whole time, pronouncing their name wrong refers teo movies that they haven’t worked in and talk about how great their work was in that movie on dh so it’s, it’s it’s very funny, it’s very dry on and so this organisation unbound created a video called between two furnaces it’s a ten minute video it’s there may be two different cameras that they used on the two different interviewee are the person, the interview and the person interviewing s o they cut back and forth a bit, but aside from that, i mean there’s a little bit of sound at the beginning. Ah there’s, no motion graphics it’s, obviously, people who are in house who are doing this, the scripts are right in front of them it’s so basic, but it’s so funny on and i think it shows that, you know, we hear from non-profits all the time we don’t have the budget, we don’t have the budget and and budget could definitely be a limitation, depending on the type of video you want to create. But i think if you’re just talking about creating a video that’s getting the word out about your organization, if you think creatively, you could really push the boundaries and create something that’s, that’s really unique and very interesting. And so that video actually got over three thousand votes in the digger awards on dh we’re really poor, proud that it’s a winner because we think it shows non-profits that you could do something simple and still have a huge success. With it, how does their work related teo video they created between two furnaces, so so they actually use the video, too? Talk about the work that unbound does s o they work in, i believe it’s twenty one different countries to help alleviate poverty, and so they talk about the work that they do during the video, but they talked about it in a very funny comedy parody way on, so they kind of poke fun at the fact that it used to be a christian based our may still be a christian based organization, but they poke fun and say, you know, so don’t you hand everybody bibles? Everybody’s got to get a bible, don’t they? On dh, they poked fun of themselves, which we think was also very brave because a lot of non-profits khun feel very scared about being vulnerable like that and, you know, poking fun at their own image are their own mission or their own values, but it it was really cool seeing non-profit, you know, taking some, being a little bit bonem herbal and and getting a bigger reward in return, okay? And i guess generally the duke latto videos are good. Examples of video well done, yes. High or low production value? Absolutely. Yeah, so we definitely have a lot of other videos that contest that are very high production. I’d say our best non-profit video winner, which was cystic fibrosis trust they have a very high production video. Both of the videos that were submitted tend to be from more non-profits who have a bit of a budget? No, they’re they’re focusing on these videos, and they’re thinking about the distribution of the videos too. So when they create the videos, they know that one of the ways they’re going to promote them is by submitting them to the do gooder awards. So it tends to be organizations that have a more thought out video strategy. Um, so we do see a lot of hyre production videos, but there’s there’s a whole range in there so i’d recommend people if they’re interested in seeing examples of great video, they’ll be able to view all of our finalists in the winners on twenty fifteen that do gooder dot tv if they want to check it out. Okay. Excellent. Yeah, we still have some time left together. Okay. What more can you tell us about video strategy fitting into our overall content strategy. Yeah, well, i think so. I really i talked a lot about the low production between two ferns are between two furnaces rather, but some other video strategy chips that were going to be sharing tomorrow in terms of easy ways to produce more video, please, on some, some of those would be a really video curation using user generated content. Eso asking your fans to send our your fans i’m very i mean, youtube creator land, we’re working with a lot of youtube creators for the do gooder awards they have their fans have been a lot of videos to them, but ask your constituents. Teo create videos to help support your cause if you give them very specific talking points, tell them about what time you what length you want your video to be encouraging them to take videos but their smartphones and send them to you our upload them using a hashtag there are a lot of platforms you can use now third party platforms that will aggregate any content that sent to a certain hashtag on dh so we see a lot more non-profits using technology like that in order to really gather a lot of user generated content easy wife, what are some of those sites eso won that i’ve used before is called woobox wooo, botox, that’s good arika and so that’s actually, you can create absolute can embed on websites or you could add, is an extension to your facebook page. It’s very easy to set up on and you could you could do something like a hashtag contest that you could do, you know, hash tag non-profit radio and everyone who submitted a photo or tweet with a hashtag non-profit radio would have their content entered into this contest. Andi, it gives you all the tools basically run a contest from there another one another one of the good that’s, the main one that i’ve used in the one that i’ve used, not so much for your contest, but just just sift through content is called tag board uh, yeah on and so that’s a really good one. It it has a beautiful display. It’s totally free to use on dh i’ve used it a lot, especially when so for something like ntcdinosaur you create a tag board for fifteen and tc and see all the all of the stuff that people have submitted under, you know hashtag fifteen ntcdinosaur filter out videos, photos, tweeds, etcetera also, by the way, thank you for shouting out hashtag non-profit radio e do it often enough it’s! A pleasure to hear someone else’s thank you sort of well it’s reminding me of storify yes, but it’s maur automated yes, it’s more automated. So store five more you would take your pulling, you pull the trigger on story so this was this would be automated. So anything that kayman under that hashtag would be in there something like woobox would give you the control. Teo, sift out any content that you didn’t want to end up in there. So if someone was spamming you, someone is family. You could delete it, but something like tag board wouldn’t because a free service you wouldn’t have that, that kind of control. But i do. I find that it’s great, especially for conferences or things where if i’m live tweeting an event and i want to see it everything going on an event in one place. I use tide board to look at that. Okay, good. All right. So a little more time. Ok, tell me some more stuff that you haven’t told me yet. Yeah, sure. So tomorrow, let’s, see what else we’re talking about. A fact about video tips and tricks. We’ve talked about distribution a bit. Um, i guess i’d say some more ideas for generating video for your non-profit ah, that aren’t as high production argast high cost. We’ve been doing a lot of google hangouts recently, those great they’re awesome automatic video was completed it right at the end yet, so yeah, in order to do that, you have to do the google hangout on air. If you do, a google hangout on area video will be automatically upload to youtube. It looks great. It makes it so much easier. I know, especially for me. As a content manager, i’m looking for anything that will automate my process for me a bit and take away some of that time that that i would be taking to upload a video and optimize it. And so you could do all that in the front end through google plus, when you set up the hangout, um and it’s really great we’ve been doing hangouts we’ve been doing interviews with people in the non-profit community. So we did one a few weeks ago with jeff brooks of future fund-raising now, we did want a few months ago with joe waters and keep the lower miller on dh yeah, we’ve been really enjoying doing the girl hangouts on, and it makes it really easy to dio these quick, quick little powers with people and to be able teo transfer the video back and forth between users in a way that looks really advanced looked really polished but is very cheap and easy to dio it’s free and it’s easy today i’ve done some non-profit radio hangouts. Yeah, cool, yeah, especially when i see somebody or something that’s going to attract a lot of attention and comments. Yeah, so then we get people chatting or they’re coming into the video absolutely great, yeah, that’s so cool and the other thing i’ve been doing is webinars too, which i know is so old school, but i think especially in the age of content strategy, creating things that people that you can have people exchange their email address for in order to give them some content, so something like a webinar where you have to give your email to sign up is really valuable to non-profits we talk about condoms strategy, we talk a lot about subscription on making sure that you can have a way to collect people’s email addresses s o that you actually have their content contact information for the long term on i say a lot of times i’m not the lunar says this, but on i tell non-profits a lot that when you are building your community on facebook or on twitter, on youtube, even your but you’re building a house on rented land. Oh, and you don’t really own those network. So you know facebook could shut down tomorrow, and then your community of hundreds of thousands of likes is gone. But if you have people’s email addresses, it’s a much more secure way to stay in touch with the people who you wantto communicate within the community that you’re building. S o we always recommend that people build and email database and find ways to drive people to sign up for for your email lists and how can we use video toe? Do that so video, actually, so this is special for non-profits if you’re a part of the youtube for non-profits program, you are one of the select few on youtube who can actually take people from your video to a third party websites. So not another youtube video on and so you could take people directly to your email sign up form from a video. Ok, which is something that for-profit scant. Do what you have to be a member of your youtube for non-profit program the youtube non-profit program okay, find that sign up for it. Yeah, youtube dot com slash non-profits okay, very easy. You could drive people to third party use. A third party went from your video from your video. It was embedded clicking? Yes, exactly, yeah, and there’s a lot of other. There are a lot of other benefits to the youtube non-profit program tio they provide training and resource is especially for non-profits you get access to these things called youtube spaces, which they started creating for their youtube creators? S o they’re basically production studios that air good, especially for non-profits and their special youtube creators who want to be creating high quality video but don’t have the studios to do it themselves on and so i would say, look into the youtube non-profit program, there are a lot there are other benefits, too. I’m just signing up and it’s it’s free from non-profits to join, okay, we have another minute or two, okay, you’re loaded with information, i’m not looking like you hold back. No, i don’t remember everything from my from my presentation tomorrow i’m trying to think of anything in the topics that we haven’t covered already. Actually, the thing that we’re opening with that i’m very excited about is that buzzfeed obama video did you see that when i was making the rounds on facebook? Eso obama did a video with buzzfeed a few weeks ago that was used to encourage people to sign up for obama care by the february fifteenth deadline on and i thought that when i saw the video it’s like, gosh, this is so smart and this is going to be so this is going to be in my webinars and presentations for the next six months because it really showed that the white house understood who their audience was for that specific campaign s o they needed young people to sign up for obamacare in order to offset that a lot of people who were, you know beyond their twenties and thirties already signed up for obamacare, which is great, but they needed more young people to sign up to offset the medical costs of older people would already saying that we need help. The young people, yeah, the older but of course all the young people think nothing bad is ever gonna happen to them. They’re never going to die, so none of them were signing up. Eso aza let’s, last ditch effort the white house used busby to reach that audience on. They created a video i think it had within the first day it had over one hundred thousand shares. Had millions of hits on buzzfeed. Millions of hits on the thehe four double care act website on dh. So it was really the healthcare dot gov website, i should say on and so it was successful for the obama campaign. I looked at the stats and although i couldn’t obviously on my end, i couldn’t see specifically what factors led to this increase, but they had eight million people sign up for on healthcare dot com that govern in the last six months. What do you think? What do you think contributed to this? Well, they had. So i was going to say that eight million people saying up in the last six months, and they had one million people sign up in the last week after the video was released. So so that it was one eighth of the total sign ups, which seems pretty significant. Was it an outstanding video? So it was an outstanding video because they placed it on a network. That was really it was really targeted towards the young people who think the lights just went out in, uh, and in the science fair. But non-profit radio perseveres never own lights. We have our own electric. Unless they shut the electricity off. We’re fine. Yeah. All right. Here. We still can. You still see us in camp? Okay, wait. Persevere here. We would shut it down around us. Yeah. Means no, keep going. All right. So the name of radio but shows the right channel treyz so they knew who their audience was. First of all, they weren’t trying to reach all people. Ah, latto things were for non-profits is that? Oh, were for we’re caused for the general public and lord knows you’ve got to know your audience. They had a targeted audience. They reach him on the right channel and they use the right kind of messaging to they are on ly linked to the website once in the actual description of the videos at the very top. Ah, and then in the whole video itself, obama on lee said, you know, you have to sign up by february fifteenth, one time it was done as a joke. So and the whole rest of radio was just funny. Interesting share a bowl content. So it was really great. It was very humorous is successful. A successful video. We’re gonna leave it there. Great. Richard calling she’s director of content marketing for c three communications. Bridget thank you very much. Thank you. Johnnie. This is tony martignetti non-profit radio coverage of ntc the non-profit technology conference. The lights came back on. We don’t care if you turn them off. Turn them on. We are here at and t c for the duration ntcdinosaur when we end and not before absolutely thanks very much for being with us. Thank bridget. Time for live listener love so grateful to all our live listeners throughout the world, we had all kinds of continents checking in weekly. I am not live this week. I will be next week. But live listener loved everybody listening right now. Right now. Right now, all the live listeners. Thank you. Podcast pleasantries to every listening. Some other time, then now ah, in that time, shift pleasantries to the manny ten thousand plus podcast listeners and those affiliate affections going out toe every person who listens at one of our many affiliate stations throughout the us. Am and fm love you, affiliate affections and a special shout out to k y e r s f m ine medical lake, spokane, washington tony, take two and how to get found. Two coming up. First opportunity collaboration, opportunity. Collaboration is so well organized and very different from other conferences. We get to know each other in small groups and explore our values. But above all, the environment makes such a difference and the amount of free time to talkto many different people about each of our programs. The diversity of people is excellent. That is sakina yaqoubi, founder of the afghan institute of learning in afghanistan and pakistan opportunity collaboration you’ve heard me talk about this, for goodness sake. Are you checking it out for pizza? You know it’s the weeklong unconference in its top of mexico around poverty alleviation, you’ve heard this there’s not profits from around the world as well as impact investors, social entrepreneurs, academics, corporation’s, even grantmaker zoho i was there last year. I’ll be there this year. You’ve heard this. You know it, for goodness sake, would you just goto opportunity, collaboration, dot net if your work is around poverty alleviation, for goodness sake, thanks so much for listening and supporting non-profit radio this is tony’s take two not a very subtle transition, but showing my gratitude nonetheless. There are over ten thousand listeners, but i really i feel my connection to you. I’m talking to you. Yes, you i thank you so much for being with me for letting me share information that helps you that helps you in the work that you’re doing the lives that you’re saving, whatever it is that you’re doing toe make social change to make this world a better place. Thank you for letting non-profit radio help you do that i feel like that’s. A privilege that you share with me, listening, letting me into your inbox with the weekly email alerts following on twitter sharing, retweeting my post on twitter, following on the facebook page, emailing me telling me how valuable non-profit radio is to the work that you do, i just thank you. I thank you so much. Four sharing your time, a very precious commodity that we all have with me. Thank you. That is tony’s take two for friday, fifth of june twenty third show of the year, and i should say, by the way, if you want to email me tony at tony martignetti dot com, here is how to get found with elizabeth beachy and erica sanchez welcome to tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen we’re in austin, texas, at the convention center. Our hosts are intend the non-profit technology network and my guests are elizabeth beachy, director of strategic communications for upleaf and arika sanchez, communications specialist for center for non-profit excellence at united way of central new mexico. Elizabeth erica, welcome. Thank you. Pleasure to have you both now, erica. I understand you were pulled in-kind of last minute to substitute for someone. So you’re really just talking about the organization’s website. Yes, right? So that so i just want people to know if they don’t hear from you that much. I’m not being rude and you’re not being shy, but you’re kind of a last minute. But we’re glad you’re with us. I’m glad to be here. Thank you. Record. Okay. Um elizabeth. Oh, and your subject matter for the workshop. Is does your content strategy now? Trump theo trends and tips to help you get found in two thousand fifteen elizabeth what is changing balance between content, strategy and ceo? So one big thing is changing the balance and that’s basically the introduction of smartphones. Yes, holding up her smartphone? Yes, for podcast listeners, we don’t have the benefit of the video she’s holding up their iphones. This ubiquitous smartphone is really changing everything in terms of how people discover information. So how people search for information, how people consume information and that’s it’s changing a lot of things with with regards to search engine optimization. And so if you just think about how much how much time people spend on their smartphones now, so now more than well over fifty percent of the u s adult population has smartphones, and over sixty three percent used them to regularly to go online, and the average smartphone owner will spend will look at their phone one hundred fifty times a day for like two hundred twenty one functions on their phone today. And so when you think about that and you think about how much time people are spending on facebook, and on other aps, they’re spending a very significant part amount of time consuming information on a full variety of that can’t even stop touching yours. Keep touching your phone e i want i want to demonstrate all the acts i have here on my phone, but so we spend so much time interacting with interacting with our with information through our phones and that’s changed so much so if you think about six years ago, if you wanted to find information about something you would put your first reflex was probably to go to google right now, you may go to pinterest to find certain types of information if i want to find ah recipe here, i want to find an art project i can work i can work on or i want to find interesting gardening activities. The first place i’ll go is interest if i want to get answers to other things, the first place i’ll go to search for information, maybe youtube if i want to see what’s happening with current events, i’ll go to twitter if i want to find and so those are just the social media apse that we tend to turn to. And where we spent a lot of time, so twenty five percent of time spent on the internet today is spent on facebook that’s very, very remarkable twenty five percent, twenty five percent of time spent on the internet in the united states is spent on face just on the phone. Now, just for on the internet is spent on facebook. Yes, and so millennials say that their first source of in front of news or the first source of information about, like breaking news that’s happening, they learn about it from facebook. So you think about all of the different social media apse that we’re interacting with on a regular basis, and then you also can think about the different acts that we use for just for finding a restaurant or for finding houses for sale in your neighborhood. There’s so many different maps that are available and so, with the rise of the smartphone and there’s been kind of a fragmentation of how people find an information on the web, so that has affected the volume of content coming to websites through search engine optimization or through organic searches. And so so that’s, very significant, but then of course, the search engines themselves are adapting their algorithms to take this new reality into account as well, and so they are looking at there they’re looking at a lot more factors than they used teo and certainly a lot of the traditional search engine optimization, traditional ceo things that we think of are still very important. So of course, making sure that you’ve got the right back and configuration on your website so that as soon as you published new content it’s, the search engines are notified its index, and it gets found that remains important. And still it’s estimated that around fifty percent of traffic to websites is still coming from organic searches, so it’s still important, but they are taking into account social cues so and from what they find on social media. And so this has been something that several organizations have proven, basically, that that google at least, is looking for recognition or looking for mentions on twitter and on facebook, very nufer said, this is very new, and this is something using twitter and they’re not they’re not really so yes, they seem to be paying attention to what’s to what’s being said on twitter and also on facebook and it’s more about mentioning an organization’s name. So how many times is an organization mentioned and that gives them an indicator of the level of authority that this particular organization has in their field? And then if an organization has has strong authority in their field than their content that’s published is likely to get it’s likely to bump up the ranking of that so that’s a that’s an interesting piece of this and there, and there are other elements as well, but definitely the search engines are also adapting to this new reality and a few other things that are probably worth mentioning. Are there also rewarding websites that are mobile friendly and that’s very much related to this whole idea of consuming information through mobile phones? So websites that are mobile friendly are both getting our rights hyre entire, but also now when you search for something and this is this has been going on for weeks now you’re touching your phone with e i wish i could pick it up, just demo it, right? Well, everybody’s, not everybody doesn’t have the benefit of video. A lot of this is podcast listening. So i don’t know, but so but now when you search for something on a search engine on your phone, then the results will show whether it’s mobile friendly or not so it will actually list mobile friendly or not so you can skip the websites that are not mobile friendly, so and then they’re also prioritizing so the mobile friendly peace is important. Also, security is important, so there’s several different updates that they’re making to their algorithms to kind of to adapt to this new reality. So we’ll be talking about that tomorrow, too, okay? And the engines we’re talking about are not only google, but yahoo yahoo serious search search player or not, really they’re they’re working hard at it, but i think they’re proportion of the search market is still still pretty small compared to google. How in being a swell, pretty small, small google is still google is still the the nineties ninety i mean, in terms of percentages of search is done within with with an internet search engine. Not not considering yeah, who are you or yeah, youtube without going into the content youtube, you mentioned pinterest without doing that, google is still google is still by far by far and i don’t have exact numbers, but google is still by far the leader. They say that youtube is the second most popular search engine. Okay, which is interesting do we know the proportion of fired-up global search vs within within a content provide within a within a social site search? So google vs searching in youtube and pinterest and searching in twitter we know that proportion of the amglobal versus the the channel searches e i don’t actually have exact statistics with me, but certainly pinterest is up and coming grow in terms of a search engine, so more and more people are turning to pinterest and i think pinterest is a really interesting case study also, just because they’re they have done this amazing job of getting there, and this kind of brings it back to one of the topics that will be talking about tomorrow also, which is community generated content and how powerful community generated content can be for a non-profits overall content strategy, but pinterest is an interesting example of that because they have seventy million users and they have been able to get their users basically, too. Index all of this content from across the web, but not so google indexed uses its its bots and its algorithms to index content where is pinterest is drawing on its users and on the way that they understand information and what users think is relevant and valuable and where, how users classify that information, and so it’s a very intelligent way of indexing all of that content, because it’s basically pulling together the opinions of millions and millions of people, and so i think that will seem pinterest become a more and more important search engine in the future, and certainly their visual searches very engaging, a swell. What kind of non-profit do around community created content? That’s a lot of what we’ll talk about tomorrow and let’s. Share some some tips for strategies for engaging your community to do that. Absolutely, these weigh all have multiple communities, volunteers, donors, vendor’s maybe even boardmember sze other volunteers? Yeah. How do we how do we get them engaged? Absolutely. So there are there. I would say they’re kind of two different angles to take on this one that will be talking about tomorrow is building community generated content into your infrastructure and that is something that we’ve seen work well e well, for many different non-profits and the center for non-profit excellence is a great example of this they have, and i know let erica talk a little bit more about this, too, but just to name a couple of examples to respond directly to your question, they have a volunteer connection section of the website, and that section of the website allows non-profits to post volunteer opportunities and allows community members to say, i want to take that coming that volunteer opportunity and connect and connect directly with that non-profit it has a non-profit directory that non-profits can update themselves, it has a grantmaker directory that grantmaker is khun submit information to it has a new section that the community of non-profits in new mexico can contribute news, too, and it has a community training section as well. So if there any trainings that are happening beyond what the senator non-profit excellence does, then people can submit that information as well. And there are i’m forgetting many other things, erica, you can conjunction here, there’s also a page where non-profits can post there needs for goods like computers or other donated items, and where the community and businesses composed items that they want to donate to non-profits. Another piece is where individuals or groups of individuals can post ways that they want a, donate their time or volunteer for non-profits and it’s, very much community building. And as you said, elizabeth, really a community driven mean, the content wouldn’t content only in these sections and only comes from the community. Absolutely. Postings for volunteer opportunities and volunteer needs on dh volunteer. I want to volunteer. Yeah, okay. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. 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And and the news all of the news on the home page that you see right when you land on the website all comes from the community as well, and we really wanted to highlight this as a as an opportunity for non-profits because content strategy is so is becoming so, so important for every non-profit oh, and you’re content strategy becomes so important online because it helps you actually push it provides content that you can push out to all of these aps and so to meet people where they’re at. It also helps boost the volume of content on your website and the key words that you can then deal that you then have to be indexed, and it broadens your net of how you can be found. But it also becomes really is absolutely critical to engagement, so bringing new people in bringing a new supporters, engaging existing supporters, building loyalty with existing supporters and then helps a really helps when organizations launched their campaigns than it helps those campaigns be really effective. And so, but often the one of the biggest challenges that non-profits face is having the resource is for a really robust content strategy. It takes a lot of time and it takes a lot of creativity to keep that content strategy going, and so some of our client, we do a lot of trainings and a lot of non-profits will come to us and say, you know what i know it’s important, but it’s hard for us to dio it’s hard for us to get more than one article published on our website every three weeks or what? What advice do you have? And you’re after one of the smaller midsize shops? That’s it doesn’t have the resources to spend a lot of time, but there still are some things you can do. So what advice is absolutely that bring your community in so find ways to get your community to contribute content. Don’t think about your your content strategy is just coming from one person or the person that you may have fifty percent of one person’s time to manage your entire your entire communications strategy, right? That’s? Not enough so think about can you bring in your volunteers? Ask your volunteers to contribute content, other staff members to contribute content you’re bored to contribute, content your clients to community to contribute. Content other community members to contribute content and what types of interest of of infrastructures or kind of spaces within your website can you create tau host all of this information and inspire people to share and so there’s so many what is appropriate for each non-profit really depends on the non-profits mission in-kind of what makes sense for their community, but we would encourage every single non-profit to think about how can you get your community involved and and bring them in to be a part of that content generation strategy? Erica, what have you seen some of the outcomes among the community that communities that are contributing well, what? What we’ve seen, we initially started the first area that that we opened up for non-profits to post their own content was the job section of our website and on our and we’ve seen a huge increase in visits to our website, and where are our website appears in different search engine results and an increase in the number of non-profits that air posting these listings, but we also we receive so much feedback from the non-profit saying that they’ve received a lot of of really good job applicants. And so the same goes across for volunteer connection. We receive a lot of positive feedback from the non-profits who might not have, um, the timer, the resource is two to promote their volunteer opportunities, so allowing them to post them on our website, they’re receiving more traffic and more volunteer applicants. Elizabeth what? We have another, like, five minutes or so together. What other strategies can we share for, uh, getting found is basically what we’re talking about, right? Absolutely. What else haven’t i asked you? Have you have you share? So certainly so one thing that’s really important and you in looking at the infrastructure of your website and that will help this whole content strategy work is making sure that the website is social media optimized, and by that we mean that when that any piece of content that somebody wants to share on their social network, they should be able to just click a button and immediately share it. And you would be surprised how many organizations do not have their website properly configured so they may have put a simple, sure social sharing. Yeah, and so you can use a tool like add this you add that to your website, but you’ve also you’ve gotta have the meta tags that are pulled correctly, configured so that it pulls the right thing, so if you so, when somebody clicks to share on twitter, it should be set up and then and this is something that you really just have to ask your web master to do, but it should be set up so that you click to share on twitter and it’s going to pull the title of the article a shortened link, and then it should say via at your twitter handle so that you get recognition for that content that’s coming out on facebook, it should pull the right thumb now image associated with the article, a blurb about the article and a link back to the website, and you’d be surprised how often we see that that’s not actually configured like that, so someone will try to share something on facebook or you’ll try to share something on facebook and it’ll pull the logo of the organisation instead of the thumbnail of the article. Or it’ll pull the name of the organisation instead of the page that you’re trying to share so that’s a really important pieces that social, the social media optimization piece that’s a great one and great that’s a great tip toe. Everybody could understand it. And it’s it’s not incredibly technical know and it’s, not something that’s going to take your what is your web master too long to dio but it’s something that’s absolutely critical for doing two d’oh, and then another piece is make sure that your website is responsive because if if somebody is, you could be working really, really hard too create all this content put this content out across the web, and then if somebody clicks kliks through from facebook to your website because they’ve seen this link to an article that they’re really interested in and suddenly they can’t read it on their phone because your website is not responsive and mobile adapting to the size of your phone that’s a frustrating experience that they’re gonna have with your organization and they’re going to be less likely to come back so absolutely your website should be responsive and well, you said earlier, if you it’s not mobile responsive that’s going to hurt you in search results? Absolutely, it’ll hurt your search results and it also hurt it will hurt engagement with the organization, but also at the time of launching your campaign, so you’re asking people to take action. So maybe you’re launching a fund raising campaign or you’re launching a campaign to get people to sign up for an event or to take advocacy action if they’re clicking through from social media and it’s not responsive, they are not very likely to donate to take action or to sign register for your event. So you’re basically shooting yourself in the foot. You don’t have it so much trouble forget i’ll find something else. Yeah, absolutely so that’s that’s really critical, and if we have time, do we have another minute or so? And then one more piece that that we often get questions from organizations about two is the campaign piece, and that should be a piece of every organizations content strategy. So you’re putting out your regulate your articles and you’re doing a lot of messaging on social media, but periodically you need to launch very specific campaigns asking people, mobilizing people around a very specific goal because often people don’t take action unless you ask pacific also a specific call. To action. So that specific fund-raising campaign that made that ideally lasts, you know, five to seven days it’s a short campaign, you have a very specific goal, and you can just message repeatedly during that five to seven day period asking your community to help mobilize and to help you meet that goal and that’s something that we see too many organizations kind of you may go for a year or two years with all of their messaging and their articles, and they don’t launch campaigns and it’s the campaign radcampaign time that you see the return on the investment of all of the time that you’ve invested in creating this content. So the campaigns are absolutely critical. I’ve seen something that said, every piece of content you create should have some call to action ultimately, even if it’s just a simple share, but maybe it’s sign up for the email list that’s related to this issue? Yes, something in every every music content. Yes. Absolutely, absolutely. Okay, we’re gonna leave it there. All right. Thank you, elizabeth. Erica, thank you very much. They are elizabeth beachy, director of strategic communications for upleaf and erica sanchez, communications specialist for the center for non-profit excellence at united way of central new mexico. Ladies. Thank you again. Thank you. This is tony martignetti non-profit radio coverage of the non-profit technology conference. Twenty fifteen. Thank you very much for being with us. Thanks to everybody at ah ntcdinosaur and and ten, the non-profit technology network next week. I’m not sure yet. It’s weeks away. I’m a couple of weeks ahead, pre recording this. So give me a break, please. But you know it’s going to be a good show. You know, it’s not going to crummy. It’ll be better than not crummy it’s going great. If you missed any part of today’s show, find it on tony martignetti dot com opportunity collaboration. The world convenes for poverty reduction. I’m telling you, it’s an outstanding unconference that will ruin you for every other conference opportunity collaboration dot net for pete’s sake, check it out. Our creative producer is claire meyerhoff. Sam liebowitz is at the board on the law as line producer. The show’s social media is by susan chavez, susan chavez dot com and our music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff to sort of dane. Toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno. Two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio, February 15, 2013: Some Raise Money While Some Raise Hell & Pinterest and SlideShare

Big Nonprofit Ideas for the Other 95%

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Tony’s Guests:

Marcia
Marcia Stepanek
Marcia Stepanek: Some Raise Money While Some Raise Hell

I’m talking about women in philanthropy with Marcia Stepanek. She was founding editor-in-chief of “Contribute Magazine” and is the new media advisor to the New York University Heyman Center for Philanthropy. We’ll talk about Limbaugh and Komen; leadership roles; traditional giving; and how women organize themselves.

 

Amy Sample Ward
Amy Sample Ward: Pinterest and SlideShare

Amy Sample Ward returns. She’s our social media contributor and membership director of Nonprofit Technology Network (NTEN). She shares how small- and mid-size nonprofits can reap definite value from these lesser-known social sites.

 
 


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