Tag Archives: NextGen:Charity interviews 2011

Nonprofit Radio for March 9, 2012: Conversations with Marc Ecko, Craig Newmark & Naomi Levine

Big Nonprofit Ideas for the Other 95%

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Conversations with Marc Ecko, Craig Newmark & Naomi Levine

Interviewing Marc Ecko
First, thoughts on branding–and other business lessons applicable to charities–from Marc Ecko, founder of the very consistent brand Ecko Enterprises.

 

 

 

 
Interviewing Craig Newmark
Then, Craig Newmark, the founder of Craigslist and CraigConnects has ideas about simple communications and knowing when to stop talking. I interviewed Marc and Craig at the NextGen:Charity 2011 conference.
 
 

 

 
With Naomi Levine
I close with Naomi Levine, executive director of the Heyman Center for Philanthropy and Fundraising at New York University. Last May, at a reception for my show, we talked about professionalizing fundraising and enhancing its stature; the role of trustees; government oversight; motivation for small charities; and the future of the charity community.

 



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Hello and welcome to the show it’s tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s friday, march ninth, twenty twelve i certainly hope very much that you were with me last week because what you would have heard was b f d board financial dilemma. What do you do for board members who can’t read your balance sheet? The authors of the board members easier than you think guide to non-profit finances answer that andy robinson and nancy wasserman explained why understanding finances is critical so boardmember is, preserve your good work and protect themselves. We helped your board achieve financial literacy this week. I’ve got three conversations all pre recorded with marc ecko, craig newmark and naomi levine first thoughts on branding and other business lessons applicable to charities from marc ecko, founder of the very consistent brand echo enterprises, then craig mark the found of craigslist and craigconnects has ideas about simple communications and knowing when to stop talking. I interviewed mark and craig at the next-gen charity conference last year, and we closed with naomi levine, executive director of the heimans center for philanthropy and fund-raising at new york university last may, at a reception for my show, she and i talked about professionalizing fund-raising and enhancing its stature. The role of trustees, government oversight, motivation for small charities and the future of the charity community. In between. Those segments, at roughly thirty two minutes into the our tony’s, take two. Something different this week of a vintage standup comedy clip from july two thousand eleven. Of me, this show is supported by g grace corporate real estate services. And i’m very grateful for their support. Right now, we take the break. And when we return conversation with marc ecko, stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back. Right now, i have a conversation prerecorded with marc ecko. Hope you enjoy this. Welcome to tony martignetti non-profit radio coverage of the next-gen charity conference were at the tribeca performing arts center in downtown new york city. With me now is marc ecko, founder of eco enterprises. Specifically, we’re gonna talk about some of his board leadership on ah, with ticket, a children’s home, sweat, equity, education and every loop he’s sort of a founder of each of those and is on the board. We’ll talk a little about that. And also his presentation today on how we make people feel at next-gen marc ecko, welcome. Thank you. Why don’t you tell us what the work it ah, tick of a children’s home is it’s ukraine? Yeah. Tick. The children’s home is in odessa, ukraine. It was kind of my first entree experience in tow. Philanthropy. I kind of say it’s like we did probably the first hostile takeover of an orphanage in ninety seven. There were no casualties. Not that i know of. And certainly not the orphans of the kids. But maybe some of the prior funders o k could be for the good. Yeah. It was in the end, it netted out really well. But that was my first kind of deep touch experience. Where got toe apply my marketing sensibility. Ah, kind of operational sensibility to things on a not-for-profits sector. Um, and i got the kind of i r r if you will, the return on investment emotionally of being able to see what the dollars were doing on the ground and the touch and feel with, like the kids that that provoked me tow want to come home and you have something that was ah, you know that i could have more of ah, instant feedback loop on ah, as getting to odessa the frequency of that it was quite hard. And i still i obviously go, you know quite frequently, but the operators really on the ground, they’re the ones that are on the day today. So i, ah, started investigate the education sector, um managed to become a boardmember of ah, big picture learning, which is an alternative high school program. Alternate high schools all around the country. Great operators of, i think, one of the best reimagined high school program in the country. And i won that i don’t think it’s enough credit for it. Ah, but that provoked me to launch sweat, equity, education and sweat equity. Education is ah, and its core design. Ah, curriculum development programme where i was taking the access that i had in in the consumer product industry and kind of making it open source to the eu space. So how do you teach kids to the open hyre versus teaching them to the test? What did that look like like, for instance, could ah, ah, young kid in high school, high school age really was our core focus of cohort. Um what? What is that? They need to know to be a footwear designer in our industry. And what are the information management tools? And how would you measure success? And, you know, not stuff that you would abstractly touch, but, you know, practically touch. So it was kind of, you know, one part reimagining vocational education and another part just kind of increasing the relevance meter on considering products on dh tying that to jobs directly to job. They’re designer, et cetera. Yeah. For where watches fission products, you know, as a consumer product guy, um, that was always the coolest parts of my learning. And then my continued learning in life is that when you idea it’s something you have that you germany an idea, the idea comes back, you know, typically in the way of package or a box. And because that idea’s a sample and the samples all wrong and problem solving to get it right, where were you wrong? And where was the, you know, on the manufacturing side? Wrong. And how do you manage that information loop? And how do you home that? What kind of efficiencies can you get it learned from that so kind of, like, really demystifying my industry? Ah, inside of a curriculum product. So let’s, talk about some of your your board service because you want to tie your work to the to the audience and maybe their relationship with board members. Um what? What do you see? The shortcomings that you have become aware of in the in the way that the the executive director’s or, you know, administrators of the of the non-profits you’re on in the way they relate to our use, their board members. What advice do you have around that? Well, i think today you know, i think the next generation of charity is is ah, is to not think of yourself like a charity. You know, my great experience around sweat equity education was moving from who was, you know, an organization that was run by an executive director kind of classic form e d um, slightly academic. Ah, really good person. Ah, really, really, really good person. But the orientation was an operational. The orientation was muchmore kind of entrenched in the kind of the kind of seeing the world this flat from an operational point let’s talk about let’s talk about having developing this operational perspective. Just have a few minutes that that partly that part laid into me reset, restructuring the organization so that we had a c o o and we’ve reconfigured the organization to get someone out of business to kind of come in. And ah ah, operationalize and bill deficiencies in the organization was a big that’s, a big learning experience for me and one that i think has been ah, very fruit phone is informed. Ah, you know, other boards that i sit on in the non-profits check on dh. How have donors reacted to that at the organising some donors it’s interesting, you know, i’m someone i’m completely self made, so i take every dollar that i spend very seriously. Ah, i don’t have build gates money, but i certainly i think, for the percentage of my net worth and how much i’ve given up from work-life pay over the last decade has been it’s ah it’s been significant, so i take my spends very seriously, and i think there’s some donors to the orientation might be on the foundation side where they’re not necessarily personally stroking the check i mean personally, but rather from a foundation. So they’re an executive at a foundation or from high net worth individuals who, you know, it’s it’s kind of like a loss leader for them. So some folks have ah, don’t like that kind of business orientation, they get threatened by it. They kind of are nostalgic for a certain structure and modeling, which was that that model is coming out of date exactly. And so those are not donors that are relevant to my efforts. Yeah. Ah, and i try to get with like minded folks folks that want to try to ah, build efficiencies and ah! And build ah, you know, i don’t want to say the b word because it sounds maybe a little bit ah, and pathetic a latto being in the philanthropic space, but building the business of charity. Yeah, okay, now. And it takes a certain kind of rigor that we could extrapolated from operating business is to make them run more efficiently if they’re going to be small, medium size. We have just about a minute or so left before i know, i know you have to go and but while you were on stage, you made a point of talking about how how we make people feel. Yeah, and i was thinking of does i was listening to you. I was listening, i was think about donors how we make donors feel about they’re they’re giving, but can you share what, some what you shared on stage? Yeah, you know, i just i i’m a big believer that’s not what you make in life. It’s, it’s. You know, tell you make people feel i think, when when you die that’s what people? Remember, you know, it’s the that’s, the magic and building kind of real authentic connections between peoples i think putting an emphasis on the touch in the field and the and the and the kind of emotional stickiness because that’s what drives and motivates people to kind of want to show up the next day and the next day, you know, ah, brand is really nothing but ah, a fancy way of kind of saying, ah, you know, i’m going to build the the easiest solution to get people to understand my values if they are those folks are my consumers or people that work for me or people that don’t know me, like, within an instance, you know, it’s kind of a little bit like in this maybe a little bit, maybe egomaniacal, but a little bit like believing that you are building a religion and ah, you know, when you think about what steve jobs or walt disney did in terms of the religion of their brands, it’s very easy to become indoctrinated so like a fair manager, and if they operate in the name of apple on the ground, you don’t need jobs in the room to kind of channel that energy and that’s what great brands do good, they kind of informal culture oh! And they inform culture of leadership, clarity of message concensus. Ah, and ah, you know that that in order to build those often in the non-profits back sector, the ones that do get over that hump, they manage to do that are the ones typically have a much larger scale. It’s very hard to do that without kind of the powder to take it, you know, to scale. So, for instance, let’s say a united way is a very effective, you know, um, you know, uh, organization terms of building its brand saved the children. Okay? Ah, well known, but even a smaller organization, i could still have this kind of effective leadership. And, uh oh, there’s, no doubt sharing of culture. And now you there’s no doubt, there’s no doubt, i think it’s but, you know, it’s kind of just pierced its appear like it’s a numbers game, right? Like, the more it’s, hard to scale, a brand that no one knows, like, you know, kleenex, right? But you don’t know, like, you know me nick’s, right? Like, if i said, oh, i used me next you’d be like what? You don’t mean so there’s ah, you know ah. What? I think it could be said for that and i think an an an anecdote for folks in the non-profit space. They need to go around and find other like minded organizations and, you know, should i see this all the time you just came from aa? You know, big summit and ah, get out the vote groups like all around the country and from the rock, the vote, folks toa much smaller kind of local regionalized groups that are more maybe focus around a demographic or a region of the country. But you know anything that they could share and create a kind of an umbrella around to kind of create that scale. Right? I often say to two non-profits to check their charities at the door, check their brand rather at the door. And one of the great ways for them to grow is to find like minded organizations that are willing to kind of operate under the same name. Ah ah ah, if you find, you know it’s kind of odd to me that, you know, i just came from a two day summit where i met someone on the west coast that’s trying to do is get out the vote, play with a digital platform and then someone on the east coast trying to do it to get out the vote play with a digital platform it’s kind of like, aren’t you? Isn’t there some burr dunaj run done and sees here? So even if you like used, we could probably take make-a-wish you guys operate on the same basic digital, like the digital tools, and you guys could re label like white, label them or or be powered by your brand? But how do you build those efficiencies when you’re operating in-kind of small silos and very fragmented co-branded helps give cover and, you know, often the you know, there’s, there is strength in numbers and strength in that kind of alignment of missions, so ah, i feel like that’s. What? Ah ah lot of its one of the achilles heels of the of the non for-profit sector marketa, whose founder echo enterprises. He has just a short time. So we have to wrap. This is tony martignetti non-profit radio coverage of the next-gen charity conference. Coming to you from tribeca performing arts center, lower manhattan. Mark. Thank you very much. My pleasure. Thank you, thanks for saving. Thanks. They didn’t think the tubing getting demanding things. You’re listening to the talking, alternate network, waiting to get me to thinking. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic readings. Learn how to tune into your intuition, to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. No. Welcome back to big non-profit ideas for the other ninety five percent right now, i have my interview with craig newmark, the founder of craigslist and craigconnects from also neck from nextgencharity conference last year hears that. Welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven at the tribeca performing arts center in downtown manhattan, and joining me now is craig newmark. Craig is the founder of craigslist and craigconnects greg, thank you for taking time today. Hey, i’m glad to be here. It’s a pleasure to have you craigconnects is ah fairly new venture but you and i talked about it on the show maybe six months or so ago. How has it been evolving? It’s been working out pretty well on a personal basis. It’s help me focus what i want to do in the sense of what causes i should be supporting what group size should be supporting in support of those causes, that kind of thing. It’s helping me better understand how tow really do an exceptional job of supporting some specific non-profits also finding ways for non-profits tto help themselves with the eventual aim of getting very large numbers. Of people connected to social media. All right. And so what have you been learning from the personal perspective in terms of how you should be or how craigconnects should be supporting non-profits well, there’s a bunch of small lessons, okay, one of the one of the most difficult is haven’t finding ways quiet ways to get people in the same space non-profits in the same space to actually talk with and work with each other collapse been a tough one. I’ve also ah realized in a deep way how difficult it is often for small, effective non-profits to be really bad getting the word out about themselves, since often they don’t know how to deliver a good, tight elevator pitch and that’s a bit of a computer industry cliche. Nevertheless, they need to be able to talk about themselves and real quick and tight. So how is craigconnects helping with the collaboration and also helping non-profits deliver their own message? Well, in those specific examples, it’s mostly me speaking directly across people in different groups in terms of what they’re doing, i’ve devoted most of that energy to groups which support military families and veterans um, but very recently and i really mean, last couple days i’ve been starting to devote that now intensely two groups who believe in the future of journalism and that one way to restore trust to news media is to start checking the facts again. S o u mean investigative journalism investigative journalist plays a role, but the idea is that often a politician, for example, will make a statement to a reporter. The reporter will know that he’s being lied to and the reporter should have within relatively easy reach. Someone is check the facts, and it can then challenge the politician is needed um, and in terms of ah non-profits supporting themselves are really helping themselves to convey their own message. Doesn’t that still have to be an elevator pitch, but conveying, ah, cohesive mathos message? What is your advice there? Where you see shortcomings? Well, basically, the idea is that a speaker on behalf of a non-profit or pretty much any organization just has to clearly identify what they’re doing and just try to get it out there in about forty five seconds and then keep repeating until they can do that if they don’t know how to, they need to. Ask someone for help in terms of that craigslist foundation, in fact, does teach that and it’s a boot camp, but that’s only available maybe once or more year. The idea is it’s a matter of applied common sense if you’re doing something and if you’re good at it, you just have to be able to boil it down and to articulate the gist of it really fast. And then no one to stop talking. Yeah, okay, that i was gonna ask you something else. But now that you just said, you know, when to stop talking overselling can be a problem. Yes, it’s quite possible that i’ve just spoken with some folks who had a difficulty knowing when to stop difficulty. No england tio? No, when they were over selling something. Okay. And so how do we, uh, do you have any advice about knowing when to stop or should we be practicing this in front of others? How do we stop? People? I’d say practice in front of people who will be slightly unkind. You okay? Because you need friends who are good enough friends to let you know what you may not want to hear. Yeah, don’t. We learn a lot when we’re challenged when, when we’re told, you know, that’s not quite right sometimes the only way you learn is from people who like you enough, teo tell you, when you’ve gone a little too far, that applies, not lucas speaking, but in my case, my sense of humor. Okay, i won’t ask you to try it out, but but no, but it’s it’s absolutely true, we do learn when we’re when we’re challenged on dh challenge in a good way. Yeah, no so craigconnects is focused mostly on aid for military families you mentioned there. There are other categories of not sure all right craigconnects is working more than one, any one particular area with military families and veterans, but there’s also areas like water and sanitation, micro finance, peace in the mideast. One big area just beginning to be explored is ah helping out those groups which measure the effectiveness of non-profits because there’s a lot of non-profits who do a lot of good but there’s also a substantial number of non-profits hoo ah, tell a good story, but never really get anything done. No outcomes. Another area is this whole idea of restoring trust to the news to news media by restoring fact checking i mean, i’m not in that business and i’m not going to tell him how to do their job, but i want news i can trust again. One area unannounced on the site is voter protection. There are people actively seeking to disenfranchise various groups, young old latinos and other minorities. We’re in america and the effort to to disenfranchise people needs to be stopped. You mentioned the sights or the organizations that evaluate charities or rate charities that’s the guide star helping groups like guidestar, charity navigator is that is that the population that’s exactly right? Guidestar in charity navigator have been around a long time. They’re good at looking at financial effectiveness. They’re moving towards measures of accountability, transparency and then eventually measuring just how good a charity is that serving his client population. I’ve had ken burger on the show ceo charity navigator, and we’ve talked about jerry navigator two point oh, and then what’s coming in three point of the outcomes assessment that’s the deal now for the here and now there’s something called great non-profits stud organ that’s user reviews for non-profits kind of like what yelp does that’s a hero now, and i really do encourage people to look at it and then to write in their own little reviews of non-profits they know something about for charity’s listening if they would like tio if they feel they fall within the missions that craigconnects is working with, how do they go about getting getting the your attention? Well, if you go to craigconnects that or ge there’s a connect link and that’s how to submit something, we need a little bit of a break because we’ve been successful enough to get to be overwhelmed with requests, okay? And let me just ah, closing moment ask you generally what? What what are you planning to share this afternoon with the with the next-gen audience? Basically common sense stuff? They’ve asked me to talk about things i’ve learned doing craigslist in craigconnects that maid apply to people in general, like the craigslist business model ultimately is doing well by doing good in meant that when making it a new company, i decided to step away from a very large amounts of money, not altruistic. Itjust means following through his stuff i already believed in and another founding principle. I think craig was just simplicity, just a little about that. Well, yeah, insights, orn presentation or anything, people don’t really need the fancy stuff, they need something which is simple and fast, all right. Craig newmark is the founder of craigslist and craigconnects craig you very much for being a guest. Thanks, mom. My pleasure, then mar. Pleasure having you. This is tony martignetti non-profit radio coverage of the next-gen two thousand eleven conference at tribeca performing arts center in new york city. I want to thank craig, mark very much for sitting for an interview and also market go. Right now, we take a break when we returned tony’s, take to a clip from my standup vintage clip from my stand up stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dafs welcome back, it’s. Time for tony’s, take two. I’ve been doing stand up comedy since july two thousand eleven. Here is a vintage clip from july two thousand eleven. I did this set at gotham comedy club in new york city. Here it is, durney. When i was in seventh green, i had a terrific krauz lisa magic and i chose the moment to ask her to go steady. To be our seventh grade dance. I can still smell that high gloss varnish on the gymnasium floor. I was there in my powder blue leisure suit. The contrast ing thread on the lapel. I saved my last dance released. Lisa saved her last dance for albert moran. The pain of watching that spectacle when they parted buy-in walked up to lisa. I got close to her mind, hands were sweating, my chest pounding. I got so close, i put my hands on her shoulders in the middle of the dance floor, and i asked, monisha would you go steady? With all her seventh grade charm and sweetness, she said, you are standing on my dress. Years later, albert and lisa, man. Then, sadly, they separated and divorced. Dahna attorney. And i handled that divorce. Handup lisa has been paying the press waiting that is tony’s take two for friday, march ninth, two thousand twelve, the tenth show of two thousand twelve. There is more of that exact that clip mohr that set, i should say on my blogged at tony martignetti dot com right now i have my interview with naomi levin she’s, the executive director of the heimans center for philanthropy and fund-raising at new york university from last may at a reception that i hosted for my show here is that interview. Naomi levine is the executive director of the george h heimans junior center for philanthropy and fund-raising at new york university. For twenty two years, she was in use, senior vice president for external affairs and helped raise over two and a half billion dollars for the university. She is a graduate of columbia law school. She was previously the national executive director of the american jewish congress. Now she is special advisor to the president of venue, and she chairs the board of the edgar bronfman center for jewish student life and the tab center for israel studies. Please join me in welcoming mrs naomi levine. Mrs levine, what do you see as the non-profit role for our society? Let me put this in a kind of perspective that i always used. I don’t think that most people in our society recognized the importance of the non-profit world in our civil society, if you close your eyes for one minute and look at the skyline of new york city, do you hear me? Yeah, you will see that if you took away lincoln center, the hospitals and why you, fordham, columbia and all of the other universities, medical centers, cultural centers, theatres, dance a group, you will see that this would be a very different society, and most people really don’t think about that when they think of the way we all run. They think a government, they think of the corporate sector, and they don’t think of the non-profits but why is that? That that means non-profits are not fulfilling their work in spreading their the message of their good works? I mean, do you think the blame falls on the non-profits for people not being aware, i think i would suspect so let me lead into that as we progress in our conversation because the truth is, i’m not really sure i know that most people don’t realize it and what they don’t realise moore is not one of those organizations could exist without fund-raising they require financial support, and yet do you know a shingle mother who will say to their child, you know, dear, when you grow up, i want you to be a fundraiser. Nobody says that my own mother, my own mother in the last years of her life, when she was living at a place called cat a house in the bronx, i would come to visit her and she’d say to me now remember, when we go down for lunk, if someone asks you what you do for a living, tell them you’re a lawyer, not a fundraiser. She was embarrassed at her law review daughter was raising money. People think of it as selling cookies for the girl scouts, and you ask me why it is that i must tell you i’m not sure, but one thing i am sure if you let me adjustment, just put that on the table is that unless fund-raising is viewed as a profession, a legitimate profession that has talked within? The university not with in all kinds of organizations that provide courses, but within the university, it never will be given the kind of status that it deserves. Dentistry at one point was nothing. You went to an apprentice, yet you learnt how to pull a tooth. That was the end. Lawyers like john adams of your read his book. You know, he was an apprentice in a law office. But once causes were given within universities and got to stamp a university academic approval, they became professions. And the reason i created the heimans center is that i really want to see people take cautious, learn and make this area a profession that even my mother would be proud of you so that’s, hard to go. Let me tell you and you make a very good point that i don’t know any fundraisers who it’s. For whom? It’s. The first career. You know, in my office we had a big staff and we had people who were from every discipline around. They were from journalism, from archaeology, from everything in the world. Nobody studied. And yet if you think about it, i know that i learned an enormous amount. During those twenty five years and every time i prepare for a class, i learned more, i confess to you, i never spent time with my staff talking about ethics. What did we talk about? We talked about what you go, how much money where’s the money, etcetera. Yet when i started to prepare the course on ethics and red doug white’s book on charities on trial and a few other things, i said, you know, that’s, a very important area, and i should learn about it because if you don’t know the law and you don’t know the ethical component and you don’t know board governance and fiduciary relationship, you’re going to get in trouble. That’s perfect and doug white was a guest on my show, talking about his book about ethics, but so now we’re talking about the fundraiser and fund raisers, and you’ve just made a great transition. How about the role of the trustees? What? What are they trustees heir not really fully aware of their roles, don’t you think with respect to the organization, trustees are also fund-raising is if you sit on a board because it’s a nice, prestigious thing to do and it looks good in your obituary in the times it is a wrong reason to be on a board boards have responsibility. They have the responsibility to keep their organization financially secure. That means boardmember sze have to be fundraisers also, you know, larry tisch usedto have he was the chairman of gnu during the time that i was vice president and he had a very simple and crash way. I assume of running his board. He used to say to me, look, we’re not harvey, we’re not princeton. When i put someone on the board, they not only have to be dedicated, decent people committed toe hyre read, but they have tai run my board by the three g’s that people have to give money, they’re not a big amount, but give something to show their commitment to. They have to help get money, and if they can’t do that, they should get off the board because boards have responsibilities. And when you talk about a boardmember they have to be, they have to understand their responsibilities, fiduciary, legal, come to meeting, to read and order to report. Read a budget report there are a whole list of things if this was a class that i could list for you that boards have to do so. The relationship between the fundraiser and a boardmember is really a very close one. What was number three? You said he had three, three, three requirements, money get money there, you get off the moca or get off the board. That was number three, not in a harsh way. I’m not suggesting you tell your boards that i’m telling you you have to try to persuade them to give and then had people onto your board that will shut an example. I never suggested it toe fund-raising they come in and get rid of their boardmember you’ll be in trouble. On the other hand, you have tohave board training on the sarbanes. Actually, the corporation board have been instructed to do that to a close are instructed to give board training, training aboard and what their responsibilities are. Doug and i and and ruth ellen reuben is here. We go around to different boards were invited to talk to them about their obligations under the law federal law state law i venture to say if i went around this room today and most of your fundraisers air sit on board, you would not know a ll the laws that are involved in fund-raising state and federal. I learned that on lee when i started to teach i did not know that when i was raising money. Don’t you think that the trend also is that this is only gonna get worse at the booth state and federal level? That oversight from those levels of government is going to just increase among among non-profits i don’t like the fact that you used the word worse in my book, i would say that’s better, more, more. I know you advocate for even greater oversight. I know you do far more oversight and far more regulation. It is an area that everybody thinks so. We don’t have to regulate the non-cash offiicial very good people. The red crossed of good things university how dare we suggest that they be regulated more. Let me tell you that there is a cz much mismanagement, excessive salaries, all kinds of conflict of interest area occur in the nonprofit world that a car in a profit within the nonprofit sector fights your advocacy of deeper oversight. The non-profit schecter buy-in it’s. Not eager tohave. More regulation. I will confess to you on my staff and friends know this for seven years i have gone up to albany fighting for one lousy bill. One bill that would say that if you’re hired as a professional fundraiser, you should take one course in the a clutch of your entire career in law, ethics and board governance. I think you should do that. And every year it gets through the senate and assembly up in albany and then the non-profits come up and they argue against it in their mind. It’s a slippery slope. You’re going to start regulating your going to stock with more rules. We don’t want that. And the governors who don’t want to start up with such good organizations as the heart association of the red cross, they vito and it drives me insane. Ken berger is going to be a guest on my show in in july. I think. It’s the july first show, the executive director of charity navigator what do you see is the role of charity navigator and similar rankings ratings of charities. Well, i think that anything that helps a donor get on understanding of an organisation is a good thing i’m not in a position to discuss the details of those organization, but i know if their organizations around that help it donor-centric stay and more about the organization in my book that’s fine, more disclosure, more honesty, more open dealings, more accountability, all those words and now on the table when i started in fund-raising i’m a very old person, i’m eighty eight years, so i have lived through different parts and different segments off fund-raising the fund-raising world, and in the beginning, you never heard such words. I never heard such words, but now you hear it more amore schnoll organizations like that play a role onda, of course, it’s controversial because the role that they play helps define what people decide to look at. And of course, donors now are more interested in looking at outcomes, and that becomes very difficult latto measure donors are also interested in, um, percentage of budget that goes to program versus administration, but for some charities, it could be very legitimate toe have a very high percentage going to administration because they’re doing things in, but if they’re going abroad and doing things on the ground in, you know, in other continents, i have always been very conservative. I believe that when a person gives money, not more than thirty five percent maximum should go for overhead and a russian gulf of the program. Now there may be exceptions, and you may be right, but by and large, i think that people should feel comfortable in knowing that the book of their money goes to the project that they want to support. Now there are exceptions, and i think that when you sit down with the donor, like we used to have to sit down with someone who gave us two million dollars for a chair, we had to explain that some of that would go for the over head of that school. You’ll have to be able to explain it, but we never never spent more than thirty five cents of thirty five percent that was maximum mr tisch required even less on, you’ll have to be very open and honest about that talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership, customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. Website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective, be happier and make more money. Improving communications, that’s. The answer. Talking. The audience for the show is small and midsize non-profits the tagline is big non-profit ideas for the other ninety five percent, what would you like to leave small and midsize charities? With what message for small shops, elections? You’re not different because how you raise money for a big organization and how you raise your trish more fundamentally are not different when we teach courses in our heimans center we, my approach is at the principles of generic, and they involve developing relationships if you know your fund-raising you know that last year, out of the three hundred three billion dollars, it was raised about eighty three percent when you include request come from individuals and individuals will give to small groups, and i’ll give to big groups, so the rules on how you raise that money, the art of the ass is the same. In a little group, you use the same technique to get twenty five dollars, as you will use to get a million dollars, it is developing a relationship, knowing howto ask knowing how to devise your mission statement, knowing the process and the rules and fund-raising knowing what you’re bored should do and that should be and knowing the ethical issues, whether you’re dealing with a little group or a big road, which harder with a little good bye don’t knock it you also perhaps will you social medium or with a little girl? I’m not sure i’m no expert on social media we brought on to our staff of the heimans center last year, marcia vanik she’s, an expert, and she has tried to persuade me that things like facebook and twitter and all that stuff have some value. I am totally illiterate there, but i respect the fact that the coming generations will use it more, particularly the small organizations, and i tell the small organizations, don’t ignore your financial status. Be sure if you can’t afford an audit, at least have very strict rules and how your money is handled. Doug white’s book has a whole list of cases in which organizations big and small got into terrible trouble because they weren’t careful and how they handle their finances. And that is true in little groups as well as big rooms, and that doug white book is charity on trial and that but that goes back to the trustees relationship and trustees obligations even for us, even for a small shop there’s a board and maybe a board of only three or four people, but they have the obligation to be aware of the things that you’re talking about under the law. Whether you’re a big organization are a little charities bureau, which is the hand of the attorney general in the state of new york will look atyou and look atyou carefully and don’t make mistake. I’m not here selling doug’s book i couldn’t give any i’m not interested in that. The only reason i pointed out is that it has in it the cases that are very important for you to understand, and you have to know all the people that got in trouble. Let me give you one example, the american red cross during the nine eleven tragedy, they got in a lot of money, and they used a whole bunch of it for the purpose that nine eleven required that a little bit of money he left over the director of the red cross, one of the most terrific people in the field used that money for the blood drive. She didn’t put it in her pocket. She was fired. Why was she fired? Because the law says if i take money from you for a and i use it for b you’re wrong. I have to use that money for a unless i write to you and i say to you, do you mind if i use it, etcetera? So they’re a little things like that that if you were a fundraiser in this room or a boardmember you have to be very sensitive to whether you’re a little gay root for a big room. We have just a minute or two left. What is it that concerns you most about the charitable sector over the next couple of years? One to two years? Where? What do you think about most what keeps you up at night? Well, i think that competition is very it’s going even increase and the government are cutting back drastically. And so on the shoulders of the non-profits we have to provide for the help that the poor need the abused women or the st joseph’s, full kitchens and all the social services that keep our society going. There’s a book that somebody called claire got eonni road that has wonderful. Chapters on how capitalism could not exist in this country on regulated capitalism without the help of the non-profits we provide the helpful the people that fall between the cracks in our society, and i worry that with the government cutting back and the competition the way it is it’s going to be hard and hard and harder also europe which never was here before, is now facing the situation where their governments are cutting back. They never had a non-profit sector, they relied entirely on government support. Every university in europe is supported by the government. Oxford cambridge is so bone, everyone now oxygen has an office in new york, cambridge has an office in new york and everyone overseas we have more people in our class is now trying tto learn fund-raising from europe, asia, china, every place that’s going to give you a great deal of competition, and so i don’t spend nights worrying about it, but i am certainly concerned about it, and i would hope you find may end that i’m too old to see the end of it, but i would like to see fund-raising fundraisers given the recognition that they deserve and huge. Haven’t you in this room have that obligation to be proud of what you’re doing to make certain that when you work in any agency, people know that without you, that agency is going to close that? This is a dignified profession, and you have to carry that flag. Naomi levine is the executive director of the george heimans center junior junior center for philanthropy and fund-raising at new york university. Thank you very much, mrs loving. Do we have time for where i think you have time for maybe just one or two is your question? Go ahead. Carol weaver, please just shout it out. I’ll repeat it. Go ahead. What do you think about in-kind fundrasing coming together to create a voting we are. Your economy, i i’m told of if we bound together issues way could be a voice in already for your force, which of course, i’m very hyre and for other things, like maybe creating a bank for non-profits you know, i think it’s the variance say, when you make a finger together, you make a fist way have concerned with go ross the industry could we not consider, and i can’t think of a better well, but there are s o the question is generally about how the non-profit sector could organize to be a more cohesive voting bloc now, but their organization like independent sector, you know, so there’s that what else would you like to sell? Well, i can say is most of those organizations are run by their executives, as most organizations are in the average member plays a very minimal role in your right. If the average member played a bigger role and then insistent, i’m sure you think then you would have more effective involvement in albany and other places, but you have the organizations around there’s, a million of them it’s just said in my book there, not doing anything, uh, along the lines. And i think that should be done, yeah, does independent sector is that one of the groups that opposes broader on government oversight, so nobody should fortuny chelation hearts of then that would be, yes, doug white does, even though you panned his book, doug white support, sir, we’re gonna have dug it up for rebuttal after this. Is there another? Is there one more question? If we have time before mrs levin leaves? All right, please join me in thanking her again. Naomi living. And my thanks to naomi levin and her team at the new york university heimans center next week, it’s feared more than death, not the dentist public speaking lori krauz public speaking and presentation skills coach will help you through the fear of your next appearance in front of an audience then scott koegler, our tech contributor, will introduce us to pinterest pinterest dot com the skyrocketing social media property what’s in it for your non-profit keep up with what’s coming up sign up for are in sad or email alerts on the facebook page, like the page you can listen live our archive for i carve listening, go to non-profit radio dot net and that’s where you’ll find our itunes paige, if you are an itunes listener, if you’re if you’re getting this podcasts and subscribing, could i plead with you to goto non-profit radio dot net and leave a review there on the itunes? Paige? I know you don’t have to go backto. 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Nonprofit Radio, February 24, 2012: Take On Teens, Pursue Your Hero’s Journey & Going Greater Into Google Search

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

Interviewing Aria Finger at NextGen:Charity 2011
Aria Finger: Take On Teens

Aria Finger, COO of DoSomething.org, gives ideas for motivating teens and finding their passion points to get them engaged in your work. (Pre-recorded at last year’s NextGen:Charity conference.)

 

 

Interviewing Eric Saperston at NextGen:Charity 2011
Eric Saperston: Pursue Your Hero’s Journey

Eric’s journey took him across the U.S. in a VW microbus, inviting 200 of the country’s most famous and powerful to coffee. Eric Saperston is chief creative officer at Live In Wonder, and he learned some amazing lessons over coffee. His story is told in the Disney documentary, “The Journey.” (Pre-recorded at last year’s NextGen:Charity conference.)
 

 

Maria Semple
Maria Semple: Going Greater Into Google Search

Maria Semple, The Prospect Finder, and our regular prospect research contributor, goes deeper into Google search. How do your search results differ when you’re logged in or not logged in to Google? Plus, advanced search tips. It’s a short course on search to help your prospecting.
 

 



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Dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host it’s february twenty fourth, twenty twelve if you were with me last week, then you would have caught my guest, penelope cagney. She was she is the author of non-profit consulting essentials. What non-profits and consultants need to know. We talked about how to make the relationships with your consultants work, whether they’re helping you with fund-raising governance management or something else this week. Take on teens. Are you finger ceo of do something dot or ge gives ideas for motivating teens and finding their passion points to get them engaged in your work. This was pre recorded at last year’s next-gen charity conference and pursue your hero’s journey. His journey took him across the u s in a vw microbus, inviting two hundred of the country’s, most famous and powerful people. Two coffee, eric sapper stone is chief creative officer at living wonder, and he learned some amazing lessons from from those coffees. His story is told in the disney documentary the journey this is also pre recorded, a tte next-gen from last year and also going greater. Into google search. Maria simple, the prospect finder. Our regular prospect research contributor, goes deeper into google search how do your search results differ when you’re logged in or not logged into google? Plus advances? Search tips on google it’s a short course on search to help your prospect research between those segments, it’ll be tony’s take to look at some outstanding posts from my block recently, we’re live, tweeting the show we do every week, use hashtag non-profit radio to join that conversation on twitter. The show is supported by g grace corporate real estate services, and i very much appreciate their support. Right now, we take a break, then we’ll return turned with the first of my next-gen charity interviews. Take on teens, so stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, are you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Very happy now to give you a pre recorded interview from next-gen charity conference last year, take on teams with aria finger here’s that interview welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven we’re at the tribeca performing arts center in downtown manhattan, and my guest now is aria finger she’s the ceo of do something dot or ge in that responsibility, she covers marketing and cause campaigns, finance, business development at do something, and her message today was about inspiring young people and that’s what i’d like to talk with you about are you welcome to the show. Thank you so much pleasure to have you here. What? Thank you effusive generally welcome that’s great. So our audience is small and midsize non-profits why don’t we start? Just generally do you think they’re doing everything they can to bring young people to their cause is well, i hate to answer that, no, but i would have to say that not-for-profits heir not having enough fun. Young people are not going to be involved in social. Change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people. Look so otherwise. A fifteen and sixteen year old, they’re better things to do. If they have xbox, they have tv. They have their cell phones. Okay, on dh when you say young people, do you do mean teenagers? Is that to us? Young people is twenty five and under. But our target market is teenagers, and we think that’s a really untapped resource. Okay, but obviously the future of social change is in today’s teenagers. Course. Okay, um so what is it? Do something thing doing tio that we can learn from? Well, i think a few things to one is using technology. So a lot of people, when they talk about cell phones, they talk about mobile aps. They talk about iphones that have about blackberries. Young people don’t have those things. Young people have boring old regular cell phones that text message. So and they send thirty, three hundred text messages every month. So let’s use that is that is that the average thirty seven receive more than a hundred girls. In forty two hundred girls are crazy, so why not use what they already do? Lets go where they are, let’s go into their hands into their backpacks, wherever they keep their cellphones to get to them onda second thing is, i would just say use their passion points, so don’t tell them what to care about. If they care about sports, i find out what derek jeter’s causes or find out what dwayne wade’s causes and you something they’re passionate about to get them even more excited about, you know, the cause and the work that you’re doing, whether it’s sports, music, entertainment, whatever. Okay, if we want to be in the within the forty, two hundred mics for, ah, sixteen year old girls text that we want to stand out, what do we need to be texting them about? How should we be approaching them so we can stand out in this message? You know, one hundred fifty messages a day, i think just by texting them, you’ll be standing out because so few not-for-profits air really using mobile to the best of your abilities, but i would say ask for something a lot of people when they take someone, they just push out. Hey, we’re doing this hey, come volunteer here and they’re not expecting anything from you, so treat them as part of your organization, asking their opinion. Ask him with you. They want you to do ask them what they think. It’s better just expect a response because teenagers like to talk a call to action. So teenage called to action? Yeah, but you want something back from them and engage them in that conversation, do you? You actively survey text message over the text has a link to a survey or something like that. We don’t do a link to a survey because they mostly don’t have smart phones. But so a great example is last week we sent out a text that said, what do you think of college? A it’s? You know, awesome. And i’m excited to go be over her price, not worth it. See, i have no idea, and we sent out one hundred thousand people and we got sixteen thousand people to respond and our sixteen percent so amazing just immediate response rate. And then we were able to send that out to the young people and say, hey, you know, this is what your peers had to say. Let’s have a discussion right now about education and poverty in this country, you know? Okay, how else can we use text? What else should we be doing? Diving deeper and help non-profits think about the details of their own promotion and branding and what they could be doing. Well, the other thing is, you need to get a short coat. So for instance, if you are, you know sloan kettering, you’re short code could be cancer or cancer sucks or cancer bites or whatever you want. But you need to figure out what that short coat is. And then wherever you go, if you have any advertising on taxi tops or banners or wherever you can say, you know, text cancer sucks. Teo a number, you know, three, eight, three, eight, three is do something short code. And then even if people don’t have the web right with them, they can sign up right on their mobile phone, no matter where they are. Concert event, volunteer event. Whatever. Okay, excellent short code. Give us one more. One more thing that we ought to be doing. Well, the last thing do something doesn’t dio because we don’t fund-raising anyone, twenty five are under, but i would talk teo the mobile giving foundation, and see if there is an opportunity for you to use text to give or any of those platforms, whether it’s at a fundraiser or just in general, if you have any public service announcements or anything else in the mix, all right, now you just said something very interesting do something does not fund-raising twenty five and under now presumed that you weren’t fund-raising among fifteen sixteen year olds, but your why not under twenty five? And why are we talking about engaging youth if if you’re not engaging under twenty five for fund-raising because we just we don’t believe in it. We want our young people to take action. We want them to donate genes. We want them to create awareness campaigns. We want them, tio, you know, advocate for music, education and so fund-raising it’s awesome, but every other not for-profit in the world is doing a lot of it so we can leave. It altum okay, okay. Other other calls to action clearly. Exactly. You also mentioned passion points. How are we going to assess what the passion points are for the teams that were trying. Teo, bring, bring, bring into the family. I mean, first you can ask them, but you can also look at, you know, why pulse or any other source out there that gives you teen trends of the moment. So last week you would see that the hunger games was the biggest trailer to hit, you know, tv ever and teens are really crazy about this book and this movie. And so how can you use hunger games, which is ah, movie about sort of oppression by the government and lacking freedom of speech and all these actually teachable moments? How do you use that? To get young people to get involved in what you’re doing? Just follow pop culture. Okay, okay. Let’s, follow pop culture. So where where should the forty and fifty year olds who want to engage the fifteen and sixteen year olds be looking that they have sites they never even heard of? Where should we be going to follow team culture? S o they can email me and ask and i’ll let them know. Or like i said, why pulse dot com it’s a great place to go and it’ll letter. Why? Why, yes, pulse and it sort of is the pulse of teens technology cause and they will give you they have a daily email and they’ll tell you sort of everything that’s going on in the teen space and that’s actually where i get a lot of my information. Ok, is there another suggestion? Where else can we look? We’re struggling where people are parents and maybe even grand parents, but they don’t know how to connect with their grandchildren at on this level. What else besides wipe all? Well, i mean just you can just go to basic things you can see. They’ll say what the biggest opening weekend was for a movie that came out. You can see what is on the itunes top ten list and all of those which is publicly available. You know, you could do a quick google search on you know what teens are watching and reading these days? Oh, teen choice awards, people’s choice awards any of those award shows that people are doing then you know, who’s hot in the teen world. Okay. And try to find the connection between what? What is? Trending and what your work is i mean, there’s always going to be that exactly every day at ten o’clock do something. Does this thing oppcoll tenant ten and so we have ten minutes at ten a m where the whole office comes together and we talk about what’s going on in the news. So, like, you know, we check out the new york times, cnn people dot com whatever and try to relate anything that’s trending in the news to cause on how to make that relevant to teenagers. So any time you can sort of hook onto new stories that teenagers care about, you’ll be able to give your organization’s message legs that it didn’t have before. All right, i’m gonna stop. There were stopped on legs. Are your finger? Are you? Finger is seo do something. Dot org’s he’s. A terrific suggestion. Really very valuable advice. Are you? Thank you very much for being a yank you very much. Pleasure. This is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. Are you finger? Thank you again. Thanks. Bye. You didn’t think to get independent. You’re listening to the talking alternative network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Now i have for you another next-gen interview with eric sapp. Kristen pursue your hero’s journey he’s a very interesting guy, very interesting journey here’s that interview welcome to tony martignetti non-profit radio live coverage of the next-gen two thousand eleven charity conference. We’re in lower manhattan at the tribeca performing arts center, i guess now is eric sapp wriston his film is the journey, which is based on a trip that he took around the country cold calling ceos, entertainment icons, authors, artists, global leaders and taking them out for a cup of coffee and conversation. Except kristen, welcome to the show, tony. Glad to be here to play pleasure to have you. You must have learned a lot, and i listened to you when you’re onstage, and the one that caught me was one of the people that you spoke to was volkswagen mechanic. If you were driving a volkswagen, won’t you tell us a little about your story? And that way we’d get into what the volkswagen mechanic share? You bet you know, i graduated from college and i decided i was going to take a year off and follow the grateful dead and work of ski. Season and aspen and challenged by my mentor to make the trip more meaningful, i decided that when i wasn’t following the dead and work in a ski season, i was going to call up some of the most powerful people in the world and take them out for a cup of coffee. And ah, as john steinbeck, who wrote a book called travels with charlie, said, sometimes you take a trip and sometimes the trip takes you, and this trip has taken me well beyond what i even could have imagined. I spent four years on the road. I picked up three other travellers. We learned how to use a video camera. We shot over five hundred hours of footage interviewed over two hundred of most extraordinary people on the planet ended up getting a development deal with walt disney studios, turned our journey into an award winning feature film that played in theatres, and he put us on the today show, cnn, new york times and launched us into an international speaking career and brought you tony martignetti non-profit radio also, you know which it is mentioned that in your credentials, well, that’s, because i was just about ready to say that cause that’s that’s now, i think the evolution of this journey has now brought me to this moment. Thank you. Equally is amazing. Is the other movement who was the mentor in your life? You know, i met a college professor who has gone on to be one of the top leadership consultants in the world, dr tony smith. And when he was getting his master’s thesis, i ended up walking into a speech communication class. And that meeting ended up changing the trajectory of my life. He was the one who stood for me to be greater than i thought i could be. You interviewed? Well, you met you sat with jimmy carter and no jerry garcia’s. Well, but i’m really intrigued by the volkswagen mechanic because you mentioned him just as an aside and on the stage. And i’m really interested in what he or she shared with you. You know, when you have ah, nineteen, seventy one volkswagen bus. One of the nice things about that is you get to meet lots of volkswagen mechanics on a journey. And you know, the breakdowns are are super important and valuable. And you know when i met this mechanic. The thing that really struck me is that that the journey was never about, you know, ceos or necessarily, you know, becoming financially successful. Though i met many people who are financially successful. Ah, the definition that we carried with us for, uh, the criteria in which we wanted to meet people was, are they getting up in the morning, excited and going to bed fulfilled. And this particular volkswagen mechanic that we met in houston was just he ran his shop like the ritz carlton. You know, you sat down to give you a cup of coffee. Really made sure that you were well taken care of. And i was just moved by his passion. He loved what he did and you know, the that he was really who he was being that really struck me. It just reminded me that you don’t have to. And i guess that really relates to the to the non profit world. Is that it’s? You know, success is what you measure. You know, it’s what? You determine its successful. A lot of people think that success is something in the future where if you accomplish enough things, you do enough things that someday you’ll be successful, but i tend to believe that success is with you right now, doing today and every day excellently, whatever it is you’re doing and then sooner or later you may get a reward which you may interpret a success, but it’s only a reward for doing excellently, whatever it is you say you’re going to do, and this volkswagen mechanic really just showed up with that level of excellence and compassion and and it just it was really moving and recognizing to that success isn’t from external sources were, as you said, where we most people are enjoying success right now, just not recognizing it. It doesn’t have to be recognised externally and brought to you, but that were in it right now. Totally one of the things that that i to on all the time is that success is what we measure, right? So my invitation to people is always tio to get really clear about what your measure of success is and don’t let other people dictate what success means to you. So for example, i’m a big fan of the hero’s journey and you know, if you if you go down a path that’s uniquely your own by definition, you can’t be successful unless retroactively. And what i mean by that is that if you’re a real estate agent, and this year you sell thirteen homes and then next to you sell fifteen homes, well, we can measure that your three home was more successful than you were last year, and everybody gets that. But if you are on a heroic journey in which you are following your instincts and you’re going down a path nobody has trod before, then you can’t be successful unless retroactively because there’s nothing to measure because the people who love you are trying to measure your success, and right now, it’s unclear what you’re doing. And so even the people closest to you, the ones who love you the most, were tried to guide you off of that path because they want to guide you to a place they can actually understand and measure. So if you for me, for example, when i was talking about, you know, i was traveling around the country, and i was telling people that i was going to call the most powerful people in the world and take him out for coffee. Nobody understood what that was going to turn out to be. You know what that was going? So everyone tried to advise me against it. Now flash forward a few years later and my movies playing in theatres and i’m on the today show. Then people go that’s, what you’re doing now, now you bring back the elixir. You bring back the goods, though community goes, oh, now we see i believed in you all the time, but it’s that space in between and i think that space in between prevents many people from living extraordinary lives because people are afraid of being judged and and misunderstood and ostracised. But i think if you’re on the hero’s journey, that is just par for the course with their ah categories of sort of lessons that you learned, they thinks fit into some generalized lessons that that that you share with people and you’re from your conversation after meeting after meeting to hundred the most extraordinary people on the planet. I mean, obviously people have asked me to try to come up with some of the commonalities of successful people. And so mike white, my question just is so if you’ve heard it a million times, nothing it’s not all insightful is really, really not much to it your your question is a shallow question your question is, equally is profound. You know, if i if i thought about a couple of salient messages that i’ve i’ve learned from the people that i’ve met, um one it’s it’s super important to trust your instincts toe to meditate, to be quiet, tio, to listen to that voice inside and trusted, you know, when you ask people oftentimes some question they go, i don’t know on my follow-up is well, if you did know, what would it be? You know, it’s like it’s your ultimately the journey is you against you and to get really clear about what you’re up to in the world. Oh, and and trust yourself. I think another lesson i learned from these amazing people is is teo be humble and to ask for help that if you can figure out what the what is thin, go seek out lives people and get the how and i think on stage you shared with the audience that that was one of the primary lessons that seeking help, but we’re it’s not about ego it’s about the people you bring around you. Yeah, you know, i think that it prevents people from living extraordinary lives if they get their ego out of out of whack. You know, i’ve done so many things in my life and and i don’t really have any credentials to do any of them. And so, you know, i’m very clear about what my vision is and then sought out people much smarter than me to help guide me and that people love to do that. If you’re passionate and you’re clear, you could get access to the most powerful people in the world that will give you insights, direction, support, money, resource, arses. But you have to be willing to ask for help, you know, i interrupted you. Go ahead. There were some some common lessons. You will understand you. Another common lesson is finish what you start. You know where it we’re a culture of easy starters, but very few finishers and tenacity is a great value. And even if your friends are advising you against that path, it depends. You know, i guess there’s another insight there too. And that is be really careful on who you’re taking counsel from. There are a lot of cynics out there and people who have gone and have not pursued what they believe is their higher purpose and out of good intentions, they will try to guide you away from that. I didn’t listen to just anybody. I went to talk to people who are getting up in the morning, excited, going to bed, fulfilled, who had been successful over multiple generations, who have done extraordinary things. And when they told me to jump, i’d say how high. But if i met somebody else know doesn’t mean that cynics can offer you a great insight i took, i took insight from everybody i could be on a bus and all of a sudden, you know, a city bus, and somebody offered me a great pearl. I’d like thank you and a za counterpoint to this, the cynics and naysayers or some of my best allies, because i’m an optimist and i tend to look for what’s possible and the people who are cynics are looking for whats not possible and often times if you’re open to hearing them, they could point out something. That you’ve missed and also make that part of your plan. So i i’m just i’m a sponge. I listened to everybody, but then again come back to my own intuition and and then now choose i love your inspiration toe follow what you believe in, take advice, but you would stick to that that path i mean, tenacity, the passion sort of things that you you got when you invited the audience to yell out, you know, what does it take to be successful too? I forget i don’t member how you phrased it, but a cheese or what virality what separates those who achieve from those who do not know and the audience rattled off. You know, ten answers from courage to communication, teo having a vision and and the differentiating factor for me was what separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. Ask others for help. I’m gonna leave there. Alright, tony it’s been a pleasure. Thanks for let me sit. And for anybody that your listeners are interested, we have a website which is www dot live in wonder dot com l i v i n w endy r and there’s tons of videos, and we have a new book on living wonder, and we have our movie, the journey, and and we’d love to get a message from me, there’s, a contact us button. And right now we have a campaign to inspire the world to live in wonder. So if you’re out there living and wonder, please let us know we are eric sacristan. His film is the journey there’s, much more to his story, and you’ll find it at live in wonder. Dot com. This is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. I want to thank eric sapperstein again, sitting down with us, tony it’s. Been a pleasure. Thanks for my privilege. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take two at roughly thirty two minutes into the hour my block this week. I don’t know what’s on my block this week, i’m recording this twenty february twenty fourth show about three weeks early, and i don’t know what’s going to be on the block when you’re listening to this. So i’m going to point you to two recent posts that have gotten a decent number of comments one was share my optimism for twenty twelve i’m always optimistic at the beginning of a new year, and this one is certainly included really doesn’t matter that we’re in the midst of a recession. I’m still just optimistic at the beginning of every year, and a bunch of people agreed with me so you could see that post share my optimism for twenty twelve another one that did pretty well was say thank you before you have to. This was the story of a one of my credit cards that got compromised and the card was canceled and i had a few automatic payments on it and the companies that i had those payments with, along with their requests for the new number the new credit card number. They had started thanking me, but they had never done that before. And i had been a customer of theirs for, like, five or six years for each of them. So it just got me thinking that they’re not really thanking me out of gratitude there thinking because it’s embarrassing. Now, if they don’t thank me when they’re tryingto get the new number and just get back into my pocket so that didn’t sound like genuine gratitude and ah, and i blogged about it. So that’s ah, that post is called say thank you before you have to. These are both on my block at tony martignetti dot com note the new girl tony martignetti dot com and that is tony’s take two for friday, february twenty fourth, the eighth show of twenty twelve with me now is maria simple, the prospect finder, our regular prospect research contributor she’s, an experienced trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donorsearch prospects now, ria simple. Welcome back. Thanks a lot, tony it’s, great to be here with you again. Always a pleasure to have you were talking about going greater into google search this week. Google search results have changed very recently. What? What’s what’s up there? Yeah. You know, i thought we might devote some time talking about this because i started seeing headlines in some very reputable publications like mashable. Dot com and the headline read, google merch is emerges search and google plus into social media juggernaut. And then i read another article through comes stant contact that said, google blurs the lines between social and search. I got to thinking about what would the impact be on the overall prospect, a research community where in most cases are first place we turn to for information on individuals, foundations, corporations, whatever is google, right? I think. And i found something that said in september of two thousand eleven, google represented sixty percent of all searches that was that was, according to experian hitwise. And so i got to thinking about what is all this going to mean? So let’s, break this down a little bit first, just to kind of give people a little bit of background, you know, google set up something called google plus so their own social media network okay? And i kind of didn’t pay too much attention to it for a while, and i knew that eventually i would have to get on board and open up a google plus account, and not only for me personally, but for my business. Then i realized what the impact would be, whether you had this account or not in terms of your potential search results. So let’s talk about this a little bit, because in addition to google plus, which they say has now has ninety million users and they’re expecting it to grow very quickly. This is this is google’s expectations. Um then you couple that with what they recently just launched in the last few weeks, which is search, plus your world. So it impacts your search results, whether you’re logged into your google account or not. So i wanted to take a closer look at that, and i did some experimenting. And would you like to hear about some of the search results and how they were influenced us to whether i was lobbed into google or not? No, not really. I think we should skip that now, of course. That’s why we’re here? Of course we’re interested in your results. Yes. Ok, so what was interesting thing? First thing i did was i went ahead and i set up a search on somebody’s name who you’ve actually had on your show. And i wanted to see how the search results would differ because you and i are now connected in a circle in google plus, right? We are, i thought, well, let’s, see how the search results would be impacted now i love google plus, because i don’t know the name of the circle that you have me in, which is probably annoying pseudo friend, radio host. But you don’t know the name of the circle that i have you in either, which is why i don’t and it’s glamorous prospect researcher, but but that’s inside. So i have you in a colleague circle that’s, very thoughtful, very nebulous. Okay, all right, so but we are connected on google plus. So? So who did you search? So who did you search? Scott koegler actually had on your show talking about google, plus another regular contributor yet, and i know that you’re actually connected to him on google plus because i actually was able to see that he was in one of your circle, so you might be a perfect example for me to test. So i logged into i went ahead and i logged in, and when i put his name into the search engine without any parentheses, so again, i was not searching for the phrase scott koegler so it really picked up anywhere where there was mention of god or koegler is that how you do exact phrases? You do parentheses. Okay, we’re goingto get around. Okay. Later on, we’re going talk about advanced searches. Well, okay. And, uh the search results came up at two million three hundred sixty thousand. Now again, it wasn’t as a phrase, but it turned out that there were twenty personal results. So this is how google categorizes thie search plus results there your personal result? How do you tell personal from non part from the general right? So the personal results cama with a little icon of a person’s head. Oh, that little bust i’ve seen that ok? Is that? Does that little bust your personal results? Meaning that somebody in your world that you’re connected teo in in google has has shared something about this. So it turned out that all those twenty personal results, in fact, were things all shared by you, that that would make sense because there were things like your facebook posts on your on your radio show page, your block posts, etcetera, anywhere that now i only kind of printed out for myself is page one of the results. But anyway, those those twenty results all had to do with the fact that you had shared it. Which makes sense. And i pretty much expected that those results would look like that because of the fact that i knew going into it. You were connected to god. Okay, okay. So, interestingly enough, though, when i when i toggle off now, there is a way to to see your search results, um, so that you can opt out three result. You can see the results as if you weren’t signed in. Is that what you mean? Ok, so how do you do that? Talking right next to the top of the search results page, you’ll see the icon will have a little person’s head and right next to it, it looks like more of a a little circle of globe, i think that’s what it’s supposed to represent the globe? So if you click on that, then it filters out away all of those personal search results, and when i did that, interestingly enough, none of those for top twenty results came back at all connected to you, which means i don’t i don’t rank it all. I’m right in the global world. I’m nothing so in the global world, yeah, and and and it’s even more depressing when i want to tell you about my search results on plan giving and prospect research, but anyway, we’ll get to that a moment so very interesting anyway, that that that would happen that way. So my takeaway on that is make sure that you have an opportunity, whether you’re you know, especially if you’re logged into google while you’re doing your searches that you go ahead and you toggle off the personal search results so that you might get more of those relevant results because don’t forget, when you’re doing as a prospect researcher let’s say, you’re you’re profiling an individual. This is an unknown individual, you’re not connected to them in any way you want. To be ableto have google bring back the most relevant results for you, and we’ll talk about how you can use, i think the advanced search page, which would be even more used as a prospect research so someone in an office they could accidentally be logged into their google plus are not a sort of locked into google plus, but just logged into google somewhere. Maybe they were just looking at a google doc or something like that some other property of google’s, and then they go into a search, they need to know that their search results are going to be personalized, and they might prefer to have the global depending on what the purpose of their searches but if they’re doing, if their office that they’re definitely gonna want to global, right do if they’re at home and their log into google and they’re looking for a fun restaurant or the best pizza place in the neighborhood to eat at, well, then they might want to incorporate their friends. Searchers are absolutely something like that because that now you’re changing the whole scope of why you’re doing the search. Okay, um, i’ll tell you that there’s a link. If you want to even share it on your block at some point, that gives a really good overview. Basic overview with some videos and so forth that google has put together and it’s at google dot com forward, slash inside, search forward, slash plus dot html, and i’ll send you that link, tony, that we can get that we’ll put that on the block. I’m sorry, we’ll put that on the facebook page. We’ll put on the show, i’ll shoot you that lincoln that would. That does provide a pretty decent, basic overview of what’s going on there. Now. One of the other things that i wanted to talk about was wade just talked about controlling what you see, but also i don’t think google is going to be you’re not going to be able to ignore google plus anymore. Andi, we’ll talk about this just for a minute. You mean, in terms of having your own account, we’re having our or non-profit having a non-profit having its own write what you would call a business pages, but why do okay? Because being now as a non-profit being found and the relevancy and so forth is going to come into play and it’s really kind of changing up the whole thing in terms of search engine optimization. So i think that no longer can people ignore google it’s just too powerful, too large and expected to grow the google plus, at least is expected to grow rather large, okay, and listeners can can listen to my interview with scott koegler excuse me, we talked about this several weeks ago about getting a google plus business page for your non-profit right, right, so that might be something they want to consider doing because they would want to, of course, be found and so forth, so that is definitely something not to be. Ignored so let’s talk about then what can you do with google ignoring the whole google search plus your world thing? Okay, why don’t you just introduce us? We have just about two minutes before break s so you just get a started and then we’ll come back, okay? Great. So what we’re going to do is talk about google advanced searches, which are extremely useful. How do you find out? How do you find the advanced search so well, i’ll talk about that in a moment exactly how to get to that. And then also setting up of google alerts could be their use oppcoll for a prospect, researchers so those are two aspects of google that you can use whether or not you are a google user on google, plus user or a google search plus your world use their again understanding how to utilize some of what we’ll call the you know what existed already old school, google style, and they would be very useful, awful okay, any prospect? Researcher? So the advanced search, how do we find that? So what you would do is that used to be easier to find, but at this point what? I would say is put your search term into into the google search box at the very and then you get your search results. He hit search, you get your search results at the very bottom of the page, you will see something that says google advanced search, and then i would suggest that you clicked through on that page and then that would bring back to you an entire new set of items that you could do a search on and filter your search results much further, so that they’re more relevant to what you’re looking for. Okay, so you find this on the bottom of the first results page that’s, correct cab called advanced search. I think, personally, i think that’s the easiest way to get results, and then we have just about a minute or so before no, we don’t really have much time for a break, so we’re going to take a break. And when we return, maria will return, and we’ll talk more about google advanced search tips. So stay with me talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martin durney non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Welcome back to the show. I’m with maria simple maria samples with me. We’re talking, going greater into google search, and we’re just about to get into advanced search tips. We we you know how to find it. What’s your first suggestion, maria with advanced search. Okay, so right before break, we talked about going in and just doing a search on, say, a kn individual’s name. So if you were searching doing prospect research on a person, you could put their name into the regular search box. I would highly suggest that you, when you do that, you put quotations around the name. So if we were researching tony martignetti, we would want to make sure that it had quotes around the names so that google didn’t pick up any search where the word tony or martignetti showed up, right? And now earlier you said it was parentheses. I’m sorry. What did i just say right now? You just said quotes. It is, quote, quote. So so sprint okay princessa steak before. Okay? Yeah. Quotes. Okay. I was wondering because courts are standard, but i thought maybe quote, quote. Okay, definitely quotation. Mark. Okay, so you’ll put quotation marks. Around the person’s name and then that will let google know you’re looking for that as a search treyz um when you then get your first paycheck search results all the way at the bottom, you’ll click on advanced search and then let’s say there are just way too many search results for you to want to filter through this advanced search page will do that leg work for you. There is a box called search within a site or domain and here’s what i suggest that everybody does their doing there prospect research you want you’re interested, of course, in knowing where somebody is connected in the nonprofit world or perhaps, uh, connected to their alma mater. Perhaps they’ve given a lot of money there, so i would normally when i do my prospect research, i would put the person’s name in and have have it filtered, bound out by dot or ge and dot edu, so i’ll perform the advanced search twice, so i would look for tony martignetti with quote and i would search for it and tell google hit back to may the on ly search results that come back with a dot or go after it and then i would do the search again with a dot edu i would be interested in knowing if your name is showing up on the web sites of any non profit organizations, it could very well be that i’m going to come up, and i think this happens to me all the time when i’m doing research, i will find if your name is ana non-profits website is having given on as part of their annual report, so if you’re listed on an annual report and let’s say you are in the president’s circle and you’ve donated at a level of, you know, five million and above tony let’s go big here. I was thinking that was kind of small example, go ahead, so five million and above, i’m at least gonna have a pretty good idea that, yes, tony is definitely a major donor here, very close he’s not showing up in the ninety nine dollars and below level. So it’s not going to give you an exact a gift that tony has made, but at least it’s going to give you the range that tony has made other organizations, and i think that could be particularly useful as you’re thinking about your approach to a donor and how much to potentially asked them for excellent and also if you did, as you said, the dot edu, then you could might find where they’re on the water is right, and maybe not even then ferilli donating to the alma mater, but that could be a piece of the puzzle that you didn’t have you just didn’t know, and maybe you are somewhat activewear here alumni association. Or maybe you go back to our alma mater and you do some speaking there, etcetera, and and it has shown up on their website, so anything connected to a dot edu where your name shows up? Of course, your name is it’s, probably not all that common in the united states, but if you were searching, you know, john smith, then this maybe not even quite useful, because you’re you’re going to come up with an awful lot of john smith who have donated to their alma mater. Interactive, etcetera? No, if you search my name under dot gov and you’ll find my prison record well, you have to go to the right state. Let’s, go in the right state. But i’m not revealing which which state that is that in which i have served the time. Okay, that’s. Excellent. So what else is there under advanced search so you can search down by date. So let’s say you’ve already done some research. You had previously researched a prospect. Maybe it was a year or two ago when you’re really just going to refresh the data so you can actually have google search back the results to you in the past twenty four hours the past week, the past months, the past year. So let’s say you’re just looking to get the most recent search results on an individual’s name. You can have it filtered down. Now they’ve got other different types, filters and so forth. But i think that in terms of a ah prospect researcher and the type of information they’re looking for, a donor prospects relevancy in terms of having the most timely information on then also where also they showing up in the non-profit space. Yeah. And also you might know that there’s some reason that some one of your prospect is in the news. So then you want to do something just within the past. Twenty four hours. You don’t want all the back history. That’s, right? Right. So if it really is something that’s just hit the news recently, you khun definitely have google filter down those results to just the past twenty four hours, which is particularly useful. Can we talk about google alert? You know what? We just have one minute left, so i don’t i want to i want to have you come back, which you were going to do anyway, because you’re you’re on once a month. So why don’t we devote some more time to that than just the one minute that we have now? Is there anything else that you can recommend about going going greater into google? Well, i think that i would encourage people to go ahead and sign up for a google account or a google plus account on just to really pay attention to what their search results are ta going on and off that little icon of the head so that you can see how the search results are going to be impacted for you and as much as possible, use the advanced search page, i think it’s going really filter down and get the most relevant results that you’re going to need for your own research efforts. Maria semple is the prospect. Find her you’ll find her at the prospect finder. Dot com and maria will look forward to talking to you next month. Ok, great. Thanks, tony. Thank you very much. My thanks. Also, of course, to aria finger and eric sacristan and the organizer’s dahna next-gen charity conference next week. Andy robinson and nancy washington on their book the board members easier than you think guide to non-profit finances your board members who don’t know how to read a balance sheet should listen. They can be taught it’s not that hard, and they’re putting themselves at risk and also your good work if they don’t learn how to read your balance sheet, keep up with what’s coming up. Sign up for our insider email alerts on the facebook page like us. If you like the show like the page, you can listen live our archive, you’ve taken care of the live, but if you want to catch us archive goto itunes, subscribe and listen. Any time on the device of your choice, you’ll find our itunes paige at non-profit radio. Dot net on twitter you can follow me and use the show’s hashtag use it widely the hashtag is non-profit radio the show is sponsored by g grayson company are you worried about the rising cost of rent for your organization? Do you need a plan for real estate that you’re non-profit owns gee grace and company will give you and your board full analysis so your real estate decisions are made transparently and thoroughly. George grace has been advising non-profits on their real estate decisions for over twenty five years. G grace dot com or eight eight eight seven four seven two two three, seven. Our creative producers claire meyerhoff sam liebowitz is the owner of talking alternative broadcasting and he’s, our line producer. Today, the show’s social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday one two, two p m eastern at talking alternative broadcasting, which you’ll always find at talking alternative dot com oppcoll you didn’t think that shooting getting depending. You’re listening to the talking alternate network. E-giving duitz cubine xero looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie allison as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to jay and jay. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business, it’s, provocative talk for the realist and the skeptic who want to know what’s, really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education listening. Tuesday nights nine to eleven it will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking dot com.

My NextGen:Charity 2011 Interviews, Part IV

I’ve got my last three HD video interviews from the NextGen:Charity conference last November. Tony Martignetti Nonprofit Radio was a media sponsor, so I got excellent, insightful commentary from the 12 inspiring speakers I interviewed.

Here are the previous posts:

Part I with the founder of Craigslist and CraigConnects, Mr. Newmark, urging simple, consistent messages to donors; Peter Thum, founder of Ethos water, on radical ideas and perseverance; and DoSomething.org‘s Aria Finger with ways to draw teens to your cause.

Part II with Wali Collins encouraging a regretless life; positive communications with Sharyn Abbott; and Charles Best on connecting donors to their causes. He’s the CEO of DonorsChoose.org.

Part III with Rachael Chong from Catchafire.org on meaningful volunteering; Marc Ecko, the clothing magnate, on branding; and Neil Strauss with fundraising tips generated from the art of seduction.

Here’s what’s new this week:

  1. Innovation in social change, and the leadership to envision it and drive it forward. She’s the founder and CEO of Global Citizen Year. She urges you to, “Continue dreaming.” My interview with Abby Falik.
  2. His site is his credo: Live In Wonder. He wants you to pursue your hero’s journey. His journey took him across the country, meeting about 200 of the world’s most influential and powerful people over a cup of coffee, and learning amazing lessons. The Journey is his Disney documentary that tells the story. My interview with Eric Saperston.
  3. Lessons on motivation and innovation from this director of the X Prize Foundation. Be audacious! Make space to dream! My interview with Jaykumar Menon.

Click here to get to the NextGen:Charity interviews from 2010.

My NextGen:Charity 2011 Interviews, Part III

Here are three more HD video interviews from the NextGen:Charity conference last November. Tony Martignetti Nonprofit Radio was a media sponsor and I got really thoughtful and insightful commentary from the 12 speakers I interviewed. Part I is here and Part II is here.

This is what I have for you this week:

  1. Make volunteering meaningful and accessible. There are highly skilled, busy people who want to help nonprofits. At Catchafire.org, which she founded and leads, they recognize that and make the connections. My interview with Rachael Chong.
  2. Branding–and other business lessons applicable to charities–from the founder of the very consistent brand, Ecko Enterprises. My interview with Marc Ecko.
  3. Nonprofit tips from the art of seduction and attraction, learned when he was on assignment for Rolling Stone to go undercover in a secret society of pickup artists. “Don’t open with your close.” His book is “The Game.” My interview with Neil Strauss.

Click here to get to last year’s NextGen:Charity interviews.

Nonprofit Radio, January 6, 2012: Three NextGen:Charity Interviews & Your 2012 Prospect Plan

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

Abby Falik, Charles Best, and Wali Collins: Three NextGen:Charity Interviews

Abby Falik
Abby Falik is the CEO of Global Citizen Year and she has thoughts about innovation and leadership for social change.
 

 

 

Charles Best
Charles Best is the Founder and CEO of DonorsChoose.org and we talk about connecting donors to the causes they support.

 

 

 
Wali Collins
Wali Collins is an author and a stand-up comic, and he wants you to live a regretless life.
 

 

 

 
Maria Semple
Maria Semple: Your 2012 Prospect Plan

Maria Semple, The Prospect Finder, is our regular prospect research contributor. She’ll help you devise a sensible and executable prospect plan for the new year.

Please take a moment to take the survey for this week’s segment with Maria! You’ll find it here at the end of the guest and segment descriptions. Thank you!
 


Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

Here is a link to the survey: http://www.surveymonkey.com/s/ZD8QF8S



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Here is the link to the podcast: 073: Three NextGen:Charity Interviews & Your 2012 Prospect Plan

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Hello and welcome to tony martignetti non-profit radio for friday, january sixth, two thousand eleven i’m your aptly named host. We’re always talking about big non-profit ideas for the other ninety five percent. I hope you had a terrific new year’s celebration last week. Were you with me? You could not have been. There wasn’t a show last week, so don’t say yes because you were not here last week. There was no show last week, but two weeks ago on december twenty third certainly you were here. But to refresh your recollection since it’s been so long on december twenty third, i had two interviews from national philanthropy day at the westchester county chapter of the association of fund-raising professionals. First, it was linked in lovers jerry stengel, principle of venture near mark halpert, principle of your best interest and maria simple, who we all know and beyond later today showed their love of linked in for research, branding donorsearch volunteermatch judgment, recruiting board members and more. The second interview was your board can fundraise dennis miller. Principle of dennis c miller associates helped you motivate your board for fund-raising with training, proper expectations, meaningful experiences, leadership and mohr. This week, i have three next-gen charity interviews for you all pre recorded at that conference, abby falik is the ceo of global citizen year, and she has thoughts about innovation and leadership. Charles best is the ceo of donors choose dot org’s where teachers post their classroom needs and donors support those needs, and he and i talk about connecting donors to the causes that they support. And wally collins is an author and a stand up comic who wants you to live a regret list life second half of the show will be with maria simple, the prospect finder, our regular prospect research contributor on your twenty twelve prospect plan. She’ll help you devise a sensible and execute herbal plan for your prospect research for the new year on tony’s take two at roughly thirty two minutes after the hour. My block this week is share my optimism for twenty twelve i’m always optimistic at the beginning of a new year i can’t help it, and i’ll talk a little about that we’re live tweeting the show today. Use hashtag non-profit radio to join that conversation on twitter. This show is supported by g grace corporate real estate. Services, and i’m grateful to them for their support. Right now, we’ll take a break, and we’ll come back with these three next-gen charity interviews. The first will be abby falik. So stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help yu wei take the nasco, stay out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Bilich dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Metoo welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven we’re at the tribeca performing arts center in downtown new york city with me now is abby falik, founder of global citizen year she’s been an invited speaker at the clinton go global initiative and also the aspen ideas festival and, ah, we’re going to share have her share some of her thoughts about innovation, as she did here at the at the conference. Abby falik welcome to the show, thanks so much. Tony it’s, great to be here. It’s a pleasure to have you thank you for sitting down for an interview on a very busy day. Um, so our audience is small and midsize. Non-profits but they and i think sometimes they don’t think innovatively i think sometimes there’s sort of stuck in the trees. What? What was your start with your your general message on innovation and creating social change? So i think if we’re all paying attention, there are opportunities beyond what’s, immediately apparent, and sometimes it requires us, as i shared my talk this morning, to step out of our daily routine sometimes to immerse ourselves and foreign cultures or contexts to see things he’s from a different vantage, but that innovation doesn’t need to mean necessarily starting your own business from scratch or starting a new enterprise or being an entrepreneur. Innovation can happen within organizations innovation can be a simple as changing the way you talk about your organization publicly, the way you do your fund-raising the way you’ve structured your online platforms, so the innovation really has to be inspired by the leader. So how does a leader inspire themselves and everybody working with them? Teo to think innovatively and creatively, i think the role of a leader is to envision something that doesn’t yet exist to see the future in a way that is compelling and clarifying on inspired to others. And when you can see that and paint that picture, as i’ve been able to do now with global citizen here, others begin to fall into step, and they and they follow along because they believe in what you’re all working toward. And how do you translate that to your own hiring so that you’re hiring people who are going to be open minded to this and and bright thinkers on their own? How do? You make sure that you’re getting the right people working for you, which is absolutely a challenge because otherwise you’ll be up there thinking great thoughts and no one’s, no one’s following, particularly in the early stage, you need other people who think creatively andare wired as entrepreneurs as well, because to get from xero to anything requires that every body is an engine, everybody can see something that doesn’t yet exist and instinctively reach out to find the resource is needed to apply them toward bringing something toe life. S so so i have found that it is often young people who see themselves as less constrained. Millennials tend to have a knack for believing they can run through walls and make things happen. And so surrounding myself with a creative young team of people who say, see the bigger vision and then are comfortable building the plane well, flying it all right now global citizen year is a non-profit so there’s a that right that’s five oh one c three were five oh one c three. I’d like to say that non-profit is our tax status and not our management style. Okay, excellent. All right, so you’re what’s. The status means is that you do have a board and what do you do for around bored with croup, mint teo, bring people who will be equally inspired? I would say similarly, on a founding board or particular, not so young, no people who are more seasoned business savvy who can help guide me because they have the muscle memory themselves of having built new organizations or are currently leading other organizations. So looking for people on the board who are older and wiser on dh can, you know, essentially be my my personal adviser’s mentors on dh allies in being able to be credible on strategic in in how we grow, alright on dh, how about for yourself? How do you make sure that you’re not bogged down in day to day management? Have it’s very seductive to deal with administration rather than, you know, broader thinking the way you described. What do you do with your recommendation for that ceo? That executive director who is in the trench trenches every day? Yeah, absolutely. I think i am fortunate that i’m wired in a way that inclines me toward the xx external parts of the role, so i love more than anything, sharing my vision and giving other people an opportunity to get involved, whether it’s funders, supporters, allies in in reimagining how young people learn about themselves in the world. And starting with that as the basic premise, i have tried to build a team of others who compliment my skills and who are equally passionate about the set of things that i am not a skilled at on dh shouldn’t be the one to be doing so have recently hired a phenomenal vp of operations who takes the other side of the house, and she takes it as seriously and as strategically as i do with the work i do externally, ok, but that requires terrific insight into your own shortcomings. That’s very cool, right? You have to know where your shortcomings lives. You hyre so a lot of introspection, right? Indeed. And early on, somebody i know and respect very, very dearly suggested that i keep a journal about the things i do everyday that give me energy and the things i do that actually deplete my energy. And that from that list, i could describe a job description that would, over time. Move me. Toward the things that really do get me revved, and from which i derived more and more energy and enthusiasm. And so my pa primary objective is leveraging myself into the role where i am at my best, playing my right roll and surrounding myself by people who are much smarter and more talented than i am in a certain set of other things. Innovation in leadership. Is there anything, anything you want to leave people with? Um i think in the not-for-profits sector, we can often constrain ourselves by thinking too small and even in a you know, particularly in a down economy, there could be a sense of thinking within constraints, and i would just encourage everybody out there to continue dreaming because we’re the ones who need to drive social impact missions forward. Abby falik thank you very much. It’s been a real pleasure. Abby falik is the founder of global citizen year and these kinds of thoughts or we’ll get we’ll get you invited to the clinton global initiative, aspen ideas festival and other places where thought leaders are this is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven would be falik thank you again very much. Thank you, tony, my interview with that be falik i think she had some outstanding thoughts insights into leadership for social change we’re gonna take a break now, and when we return, we’ll have my interview from the same nextgencharity conference with charles best president, ceo actually of donors choose dot or ge and then wally collins, author and stand up comics, so stay with me. Yeah, you’re listening to the talking alternative network. Duitz no. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two way mate. People happy. Bilich hyre hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Dahna welcome to tony martignetti non-profit radio coverage of the nextgencharity conference, where in lower manhattan at the tribeca performing arts center and my guest now is charles best charles leeds donors choose dot or ge, where public school teachers post classroom project requests and donors comm pic the projects that they want to support the site has been selected most likely to make the world a better place by the techcrunch community. And in two thousand nine and two thousand ten, fortune magazine named charles in as one of their forty under forty list of businesses. Hottest rising stars. Charles best welcome to the show. Thanks, tony. Clyde, to be a pleasure to have you. Thank you. Um, so using a site you’re connecting donors with projects that they never witness live, how do you help make that connection? How do you get out of the donors feel connected to the work that they’re supporting? Well, we really feel that hardworking teachers out on the front lines have almost a tent up expertise and imagination that’s just waiting to be unleashed. And donors to dot org’s endeavors to unleash that frontline expertise and to generate classroom project requests that may often be better targeted and more innovative than big top down solutions designed by someone who’s ah, hyre up ok, so you want the so the teachers themselves are describing the project and what the impact will be for their for their students. That’s, exactly right there, about twenty five thousand classroom project requests seeking funding at any point in time on donors choose dot organ those projects all submitted by what we call frontline educators, mostly classroom teachers, but could also be a guidance counselor coach library in those projects really are ah, window into both the unmet needs of students and the innovative potential of dedicated teachers. And how do you manage the donor relationship so that donors feel a connection again with the project there most likely never going to see live? They’re not going to meet the students who who benefits from it, who get that impact. How do you manage that? That donor relationship with the projects? Well, even a donor who gives one dollar to a classroom project on donors tuesday dog will get photographs of the project in action. Thank you. Note from the teacher and impact report from the teacher. A couple. Months into the project talking aboutthe student learning that’s taking place, they’ll be able to see a cost report showing how every dollar on the project was spent. And if the donor gave fifty dollars, a more, they would also get physical. Student thank you letters from the classroom. It’s, it’s really rich feedback. It has a lot of our donors feeling like they got more out of the experience out of the exchange than the recipient and it’s it’s kind of our secret sauce and say a little more about the impact report. What what do you encourage teachers to include in that as their writing that for their donors? Because there is so much in the charitable community about impact? Absolutely well, the impact report, the impact letter that we asked the teacher to write to their donors is not filled with jargon. In fact, it might not even pass muster with a foundation program officer, but it is plain spoken from the heart, uh, description of the student learning that’s taken place as a result of their project being funded. And so it sounds like you’re working very hard. Teo have that relationship, even though this is all web based with base e-giving have of relationship between that the donor, a teacher in the classroom where the project is, and the students, because you said that they get pictures from the students as well. Our thank you notes for a fifty dollar arm or gift. That’s exactly right? Yeah, we see a donation to a class a project on our site, not as an end unto itself, but as a first step on a path that will be toward fulfill edged engagement with public school classrooms and low income communities. And key to that is the ability of the donor to write a message to the classroom, telling them why they picked their project, and the teacher khun message right back, even outside of the photos and teacher. Thank you note and teacher impact report and student thank you letters which are ah, part of the process. So now this is significant because the donor’s air having contact directly with the people who are the children that are that are enjoying the outcomes, the impact of their of their gift, and that’s quite unusual, and most charitable work. I mean, there aren’t a lot of donors meeting the people who are enjoying the benefits of that of the agencies or the organizations work that’s absolutely right, it’s not a face to face interaction, but i think it it feels almost just about as as vivid and rewarding and meaningful as a face to face interaction. Tell me a little about the donor reactions that you get after after the the process is completed, and i’m sure you’ve got multiple lots of people who come back, make repeat gift tell me, share some of the feedback that you’ve gotten from donors when they’ve had that close connection with with the classroom. Well, we often hear from donors when they get especially funny or especially emotional letters from students, which which could be a student making a funny reference to recess and how they yearn for it all day long. Or it could be a student talking about the fact that this is the first time anyone’s given them a book. Bonem and and that’s, what? What prompts a good number of our donors toe say that they feel like they got as much out of the exchange as the classroom they were looking to help and what’s the percentage of donors who make a repeat repeat gift you know, the percent of donors who make a repeat gift is excellent if you look at year to year three year for going from year of acquisition the first year that they give to year too, are they giving one year later? It’s actually only one in five of donors who acquired in a given year who then will give again in year two, but if they’re giving in year two there’s a ninety percent chance they’ll be giving in year three, four, five, six and you i’m gonna guess you. Ah, you see this as something that other non-profits should take on is the relationship between the people who are enjoying the benefits of the work and the people who have enabled that work to take place. Don’t you say a little about that for the audience? Absolutely well, you said it well, but we do see the interactions on our site as the basis for yeah, riel correspondents, if not actual relationships between the donors and the classrooms that they’re looking to help and and we hope that this means that donorsearch e donors to settle argast is a lot more than a web site where they’re gonna transact a contribution. Are there many donors that have seen the the classroom’s face-to-face we know it happens, it doesn’t happen is part of our process, but but we hear all the time from teachers who, whether it’s, the teacher or the donorsearch how they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gifts that’s fabulous. They just needed that much more they needed teo for probably for ninety nine and a half percent of the donors, the correspondents, the way you described it is sufficient that’s, right? But for that, uh, half a percent or whatever, i would just say nice. Yeah, but that half a per cent they just needed that closer connection. Totally, yeah, totally, but for the other ninety nine and a half, you’ve got it worked out, and i think the message is is clear for for our audience that that connection is crucial between the donor and the and the and the i don’t like to call them service for the people who are benefiting, uh, and i don’t see much. Of it, yeah, yeah, yeah. All right. Thank you, tony. My pleasure, charles best is leader of donors choose dot or ge and this is tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven. Welcome to tony martignetti non-profit radio coverage of the next-gen charity two thousand eleven conference. We’re at the tribeca performing arts center in new york city. And my guest right now is wally collins. Hey, while he was the opener, welcome. Well, thank you for welcoming me. He was the opener and he’s also going to speaking later. Here it next-gen was a comedian and author. His stand up comedy credits include being on nbc, cbs, abc, lots of other acronyms and cc comedy central. But he’s, also an author, not only stand up comic but also an author, and this is his book. I know you can see it and i’m going to let wally pronounce it as you’re looking at it. How do you pronounce the title? This book it’s called the you never know book of encouragement that’s right? The word is you never know and the subtitle underneath the door is living a regret lous life, right, love that so? We’re talking to small and mid sized charities. Um, how does your work overlapped with charitable work? Well, actually, the whole idea behind you never know. It’s. Not charitable, but it’s motivating. Okay. And charities need motivation. There’s donor’s need motivation. Exactly. Big overlap. Exactly. And the the producers here has asked me to speak to help motivate people to help live their dreams, call for the their goals and desires. And exactly what i did. I was an architect before i got into comedy, and my mom asked me if you could be anything. What would it be? A sin not to be an actor. Now, she’s confused why you’re not going to be an actor. So i told all from springfield, massachusetts. No one famous ever came from springfield, massachusetts. And she says, well, you never know. So it kind of, like, spark mean like, oh, wow. So i pursued comedy and i just kept that mantra in my head. You never know. You never know. And with that, i was one original holst on comedy central show. In fact, i was the black first black holes on comedy central. And when your when it was that nine hundred ninety one and so i kept that mantra in my head, i said, you know, i can go for anything because i don’t want any regrets, and the whole point of you never know is that i don’t want to be that person on my death but saying, i always wondered what it was like, i always want to know i’m always curious about what if what if i had, i regret not having exactly, and sometimes we would do it, like end of the day, like, you know, going to hello to that girl to that guy or how combine to make that phone call, how come i can’t get to that charity, you know? So how come i didn’t donate? I should have donated, you know? So i want people to live in regret this life, because that is the key to happiness, it’s not about, you know, the result or succeeding our failings, the fact of trying and i realized that that once you try and then you’re in the trying that’s, what happiness is like, the example i give is that when you go on a journey, it’s a long journey and when you get to the place, you need to get to see a friend of family. The first thing to say to you is how was your trip? You know, it’s about the journey is about to try. So i realize that. And so i wrote this book there’s fifty two encouragements. And the each encouragement is to inspire you to go through any kind of door. Any kind of problem in-kind obstacles. All right, so there are fifty two of them. One a week is that they’re with your own mended. Oh, yeah, coincident that was no, no, i actually i want to do one a week and let let that be your mantra. Let that be a motivator for the week and people who read him all the way through some people read about random, you know, and it’s it’s, it’s really cool. Because it’s getting great reviews and people are gay. Give his gifts now to friends and family. Can we talk about a few of the way? We want people to live a regret lis like exactly. We want them to be motivated not only in their work, right? I mean, what does for work and all. Aspects of life. Exactly. Personal life. Your work. Exactly. Relationships, you know, losing weight, anything into your health. The book talks about, you know, it’s good inspires you about but your health, we’re gonna go. So can i, uh, not a challenge. I’m no. Now go ahead and pick out the ones that i think a little interesting. Maybe you will find something provocative. I don’t know, but okay, i don’t know. Well, let’s. See? Listen and learn. Well, that’s. What? Your lesson around. Listen and learn. Listen and learn. You can learn a lot about a person if you just shut. See that the person talk and i don’t. I can learn so much about your guy would just keep quiet if i would just ask you some decent, open ended questions that i would learn so much more than is in this bio or something. Because people know comedian and author and that’s what i understood. But it’s, just if i would shut that trap, i could learn so much more about you much, much deeper than the book or any bio would reveal or anything like that right now. That’s. True. Exactly. I was quiet and listen. To what i learned about you, that’s, the whole point of listening learning is that you do learn a lot about a person, just let them talk and not necessarily agree disagree what they say, but just not your head from time to time to say i am listening to you and you really learn about their values, their views there, big city personality so that’s part was one of the encouragements just just listen and learn about someone, just listen, and i’m going to drive that directly to the the non-profits that were talking to in terms of listening and learning from your donors, they’ll tell you so much about why they give to your charity what it is that is special in there lives about your work, right? And when you can key on those things that you know, move them to give, then you’ve got a sweet spot and you you’ve got a method of justin simple helping them to give just that simple. Excellent well, alright, way, no there’s intersection we’re exploring, finding, picking out, then go ahead and shuffle through the a fish life with a fish life about well, it’s basically like a metaphor. You look at fish in an aquarium and their content. But they’re in an aquarium and the way we think a lot of people think is that, you know, they’re content where they are. And so i’m going to live the rest your life, living as a fish in an aquarium. Or do you really want to go through that door? Because the logo for you never know is a door it’s, a partly open door, that’s, possibilities, opportunities. So are you going? Allow yourself, just basically get into the united state of mind and brought and brought in your your world to a beautiful sea of possibilities and opportunities. No commentary e very well said, right? And i think it’s a terrific metaphor also dahna arika head it’s no, this is a great one. This is an uplifting let’s. Celebrate good times right now. That’s pretty much it for today. Everyone, we have a habit of holding onto champagne. We have a habit of you know, now i’m not gonna wear tuxedos with something special happens, you know? But i realized that and it’s kind of fun. I do. From time to time i put in my tuxedo, my wife, we we put it on and you know, we’ll just celebrate that day. We’ll celebrate tuesday, all right? At home, where you go out on your talk, we go on your evening attire, we go out and and we go out and celebrate and people looking like what you celebrate, like celebrating tuesday like and they can’t say that something like oh, yeah, you know, celebrated don’t wait, celebrate today and take the time to recognize what in your life merits celebration and there’s so much and one of the encouragements called take inventory and in order for you to basically receive things in your life that you want appreciate the things that you have already, and we take him for granted, you know, the simple things like the breath in our lungs, in the fact that we can, you know, we can listen, we can hear those simple things we take for granted as we have them all day we have every day. So if you take inventory of all the things that you have, then the other things that you want to receive or things that you want to think you want to achieve a lot easier don’t stereotype standup comics bourelly has some terrific thoughts that i think apply t the charitable sector, and certainly well beyond his book is the you never no book of encouragements, there’s, the door opportunity and below that live a regret list life, right? And while he collins is a comedian and author, and again, he stand up comic credits, all kinds of nbc, cbs, abc, etcetera and well, here, i want to thank you very much for being my first guest at next-gen thank you for having really appreciated my pleasure. This is tony martignetti non-profit radio coverage of the next-gen charity two thousand eleven conference where the tribeca performing arts center in new york city while he thank you again, you’re welcome my interview with while the collins and i want to let you know how you spell his name is w ay l ay while the and his book that you never know, book of encouragements, that first word is spelled, why apostrophe and e v a n o, you never know, and you can always find him. Of course, by just googling his name. We’ll take a break when we return. Tony’s, take two and then maria simple on your prospect plan for two thousand twelve. So stay with me. You didn’t even think that shooting, getting, thinking things, you’re listening to the talking alternative network, waiting to get anything. E-giving you could are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic readings. Learn how to tune into your intuition, to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. No. Durney welcome back to the show. Time for tony’s take two at roughly thirty two minutes after the hour. My block this week is share my optimism for twenty twelve i can’t help it a tte the beginning of every year. I am optimistic about what’s coming even in january of last year, two thousand ten, early deep in our recession, i was still looking forward to what was coming in two thousand ten i always feel that way, and i’ve hardly ever been disappointed about that. Um, that was last year. Well, in two thousand ten, deep in our recession. Oh, two thousand eleven was our recession. We’re deep in our recession. Even the year before that. Sam is prompting me. It doesn’t matter what year was we’re talking about, sam. I was i was still optimistic. Um, so this year, what i’m looking forward to is among many other things that you see on the block is expanding the reach of the show on itunes. If you’re listening on itunes, you’re one of roughly a thousand a little more than a thousand people listening each week to the podcast on itunes hope to expand that and also due maybe. One or two more conferences than i did last year where were on the exhibit floor like the nextgencharity conference that you heard three interviews from today on there’s other stuff coming up, so i hope you’ll take a look at that. And also, i hope even more important, in that you’ll share with me what you’re optimistic about their only already. Some comments on the block. Please add yours. You’ll find my blogging mpg a dv dot com and that is tony’s take two for friday, january sixth, the first year first show of the new year maria semple is with me maria, how are you doing? Hello, tony! Happy new year! Thank you very much. Happy new year. Maria is the prospect finder she’s an experienced trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donorsearch prospects now again welcome maria. We’re talking about your prospect plan in two thousand twelve that’s right? I thought it would be a great way to kick off our first show together of twenty twelve so i’ve got some great tips to share and i know that you had done a a bit of a survey prior to this show is, well, do we have any results on that? Sure, we do. Look at the she leads right into the survey. That’s. Cool. Um, we’re going to be talking a little about donordigital bases, so the i’ll share one of the questions, which was, do you have a computer based fund-raising and donor management database, and about eighty nine percent of respondents do have a computer based, and then roughly eleven percent do not. So what is your advice around a. A computer based okay, great. Well, actually, i’m delighted to hear that the statistics were as high as they were in terms of organizations that are using one. Um, i hope that those that are using one or are thinking about selecting one, um, do a little bit of homework in advance, and there are some great websites to be able to help them do that. Um, as a prospect researcher, right? Or a fundraiser? Oh, our executive director of a nonprofit organization it’s really important that all those meetings that you have with prospect, all of those touchpoint whether they be through email marketing through, uh, letters that are sent out, annual appeal, etcetera, that all of that is somehow captured and recorded into some sort of a system, and there are wonderful systems out there now to do some advanced research on what to use what to look for. A couple of websites. I want to point your listeners toward, uh, idealware idea l w a r e idealware dot or ge is actually a web site that is, uh, themselves a non-profit that they helped non-profits makes smart software decisions. Um, and they actually have a page on their site. Talking about how to choose software. Uh, they have one that i noticed that was published june twenty eleven. A consumer’s guide to low cost. We have a live seminar coming up january twenty sixth of this month on choosing a low cost, so definitely anybody thinking about this for this coming year might want to check out idealware dot or ge? Um, another great site is tech soup, and this probably won you maybe even touched upon in the past on some of your shows. Tony uh, tech soup dot or ge t ch soup dot org’s great site to help non-profits so forth and you can actually get, uh, low cost and sometimes free technology through them. So both those sites would be great for doing some research and trying to figure out which system would be better. And we’ve also had scott koegler our regular tech contributor, i’m talking about don’t management software several shows ago, but it was it was on a cloud based discussion that we were having, you know, and maria, i think a lot of people just think of the one big player they think of blackbaud and razor’s edge, which is many tens of thousands of dollars to get into, and and i think a lot of non-profits don’t realize that there are enormous numbers of alternatives. Teo razor’s edge. Yeah. There are actually an interesting that you mentioned blackbaud because one of their divisions is e tapestry, tapestry, dot com. They used to be a standalone company and were absorbed a few years back. However, they are one of those cloud based type systems that you just happen to refer to, um, and also very low of low cost entry point, etcetera. So that might be something to think about. I am a stand of using something that is cloud based. I like the fact that the system is, uh, all of your donor information is not actually housed in your office. In terms of in case there’s a fire or a break in or a flood, you know, there’s so many things that could disrupt your ability to just pick up and proceed your fund-raising program. Sam wants whatever the tragedy is, you know, has has passed. Maria, let me let me interject there from the prospect research perspective. What else do you want to see in a donor management system? I want to see something that is very easy to use from a staff standpoint as well as a board standpoint. So the simpler the system, i think the better if they can’t. If a boardmember can have a a meeting with a donor or a donor prospect, let’s say they have a dinner meeting, and then they’re able to go home right afterwards, log into the system. Uh, password protected system, obviously, and record the contents of the high points of the conversation. That’s going to be extremely useful to get with, you know, like a contact report. Dahna filed right away while it’s still fresh in their mind. So i think that’s something that’s easy enough for both staff and board. Teo use obviously password protected and it’s my understanding that you can even have, you know, certain levels of information accessible as well to various people. So something that’s easy to use, easy to produce reports if you can have something that will integrate with sending out email marketing, uh, obviously something that’s going to integrate with the mail merge system of some sort that so that you can do all of your mailings right from that system and capture the information. I love that you mentioned the contact report because that is such a wealth of information when and critical. Information so that when volunteers like boardmember turnover and ceos and fund-raising director’s turnover, the institutional knowledge isn’t lost, its preserved it’s it’s critical because the donor and the volunteers, they remember those conversations, but as staff in the non-profit turns over the non-profit could lose that valuable information if it’s not preserved, right? Absolutely. It’s it is it’s very important, tony. And i know even in your work that you do with plan giving. I mean, imagine, you know, you walk into an organ is ization that has had some what of a decent say, major gift program in place? Um and then they want to introduce ah, more integrated plan getting component and then staff changes. And suddenly you have no idea what conversations have potentially taken place in the past about plan giving. You had captured somewhere it becomes embarrassing to the organization. Yeah, absolutely. You know, because the donor is going to expect that that his wishes, his concerns, his or her concerns were captured somewhere. And it doesn’t matter who he’s talking to with the organization. If it’s a new face, that new face should be well aware what that donor’s intent is for the future and you have some advice around from prospecting within, which is sort of what you’re leading to. It doesn’t have to be leading to a planned gift, but mining that database in your two thousand twelve plan, right? Something that they may want to focus on for this first month or two the year why not take a look at who your top ten gift were in the past year? Okay, whatever that that gives level is for your organization and then taken also take a separate look at what the top ten prospects have been for your organization in terms of lifetime giving. So here we’re talking about individuals ok, way we’ll get the institutions shortly, right? So what? What i’m hoping is that by being able to identify those those people, there may be some cross over there you may want extended even to top twenty, depending on the size of your organisation, but then you’ll have perhaps a nice pool of people that you can begin to think about a great cultivation plan on start putting something on the calendar, maybe a nice cultivation event coming up in the next safe um, it’s beginning of the next quarter, right? So come up with the names what the plan is gonna look like for cultivating these individuals. What the event will look like whether it should be it. You’re home someone’s home at your organization, you know? And you know, morning evening, whatever seems to be the right fit for your organization. Or maybe try both. And, uh, think about a way to cultivate those donors and elevate their gift further. So that’s a bit of reactive and proactive prospecting really combined. Let me define that. I know you don’t like jargon, ok, i was she cussed me out. You’ve been on the show enough times. I could tell exactly as she had the spurs raj and the jailers keys jingling in the background. So reactive research. You have names of individuals, you need to know more information about them. So you have no names and you need to know more about those individuals. Ok, proactive is when you’re proactively trying to come up with a completely new individuals. Ok, so the great thing about a cultivation event is even though you have individuals who are giving to you, why not encourage them to bring a friend? Bring a new person to the table who would also benefit from knowing about your organization? Maria. One of the poll questions was. How would you describe your prospect, research, proactive research, proactive, reactive or a combination? About twenty two percent said proactive, about twenty two percent said reactive, and about fifty six percent said some combination of proactive and reactive, which is what we were just talking about. We’re going to take a break right now and maria simple, of course, the prospect finding will stay with me, and we’ll continue talking about your prospect research plan for two thousand twelve. So i hope you’ll stay with us. Dafs you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing time? Duitz a deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah, zoho. Maria simple and i are talking about your prospect plan for two thousand twelve and i learned that we have a listener in dhaka, bangladesh. I think i know who that is. Hello. Hello, daka. Good, good. Tio, have you with us as well as there are a couple listeners in the u s also, but we should recognize our bangladesh listener. Um, maria. So we’ve talk about proactive versus reactive. What about doing some more proactive research outside of your own database? Okay, so one thing i want to make sure i set aside some time to talk about is setting up alerts. Tohave information pushed to you. Let’s. Get some of this put on autopilot for twenty twelve. Uh, let me talk about some ways to do this. If you, uh, go to google, set up a free google account, you can set up an alert, a google alert on whatever you want. That means that every day google is going to go out on the web and scour it for information related to that word or that phrase, uh, that you’re going to want to have them look for on a daily basis and they will push that information out to you so let’s google do that legwork put push the information to you and you can take a look at the search results as appropriate. Maria, how do you set those? How do you set up alerts in google? You go into google and then there is a spot where it’s one of the options going across the top. It’s not if it’s not there, they’ve moved it. Look under the more tab, and then you’ll be able to find how to set up alert. What i would suggest is, again maybe sticking with your top ten donors set up an alert on their name. Okay. Ah, and this would be a good way to find new information that might that might come up on those donors. Uh, we’re proactively if there are potential donor prospects that you would proactively like to find out more information about, um, somebody that you’re thinking about incorporating into your fund-raising plan at some point in the near future, why not start having google gathered some information and push it over to you? Also, your organisation’s name? Just a great way to keep tabs on how your organization maybe mentioned. Out on the web. Uh, newspapers have alerts that you can set up and, well, okay on, we’re still in the free category, right? We’re talking about free resource is yeah, this is all free. In fact, one of the newspapers that i like to have information pushed from happens to be my statewide business publication, and gabe is, and they actually push news headlines to me. So this is a great way for non-profits to proactively stay on top of what’s going on in their business community in their state, okay? And then have an opportunity to take a look at some of those business headlines and i’ll bet you they’re going to be some gems of information in there on some companies and business owners that they had no idea we were right in their own backyards that are actually very successful while we’re talking about alerts, how do you get the alerts? They you actually set it up so that you indicate what pieces? Well, on the business publication, they just send you business alerts related news going on in your buy-in email you mean that’s a particular email it to you right on google they e mail you the search results on whatever the phrase is that you’re interested in in researching. And i think a lot of these alerts to you can set the frequency whether you want your alerts daily or weekly or something like that. Yeah, yeah, absolutely. On google, i happen to have alert set up to be sent to me daily on certain phrases that i’m interested in keeping tabs on prospect research, high net worth things of that nature, another source that actually is foundation related. So this will help us to segway into what we want to look at in the foundation world as well for our twenty twelve prospecting plan. Ah there’s a source called foundation search dot com that is one of the foundation research sites, right? But one of the things that you could do with them is set up a free email alert. When new foundations are registered in your state, you will be emailed and alert indicating that a new foundation’s been registered. So this is a great way again. This is a pro active measure on your part. Stay on top of new foundations. New family, foundation’s being registered thiss would potentially give you an opportunity to get in the door a little bit sooner than maybe one of the other non-profits state and that you are elegant was foundation search dot or ge dot com dot com foundation search dot com excellent. All these free resource is, you know, one of the whole class went out, that one is actually a fee based. I didn’t want to leave out only because they do have that alert service within the foundation community, which sometimes non-profits are really looking for that extra edge. One of the poll questions was do you know that there are lots of free resource is for prospect research, and only twenty two percent of people said yes, and the other seventy eight percent said no, i better listen to the show. So i hope that they are doing that because we’re just maria has just given you three or so free resource is that looks like about another free prospect research tool site for your twenty twelve plan and just about a minute and a half, we have left. Okay, well, i have a bunch of them aggregated actually in a free down. Tell us where where do we get the dunlop found my website and it is a free resource called going beyond google to research your prospects so that one has a number of resource is in it. But one that i thought i would highlight. Let me before you go before you go further, let me just remind people that your site is the prospect finder dot com. Right. Okay, go ahead, plea. And what you can do is one of the resource is that i was thinking about the great toe highlight because it’ll help point you in the direction of both businesses on business. Bonem maria, we just have about a minute left. Okay? It’s reference yusa you can get it free through your local libraries. Could do it search based on your criteria, the types of businesses you’re looking for on again, this is a great way something for you to do proactively first quarter of this year and figure out a way to implement and integrate these new businesses that you find a small, medium, successful businesses in your communities. I hope that seventy eight percent that didn’t know about the free resource is are listening. Maria simple is the prospect finder. Her book is panning for gold. Find your best donor prospects now and she’s our regular prospect research contributor maria, thanks so much for being on again. Thank you so much. Happy new year, everyone. Thank you. We’ll talk to you in february. I want to thank maria simple and also abby falik charles best. And while he collins for sitting down with me in a very busy day at the next-gen charity conference and my thanks also to the leaders of the next-gen charity conference next week, podcasting primer john federico, principle of the new rules and our remote producer for this show will be with me if if you’re not listening to this show on friday, january sixth, which those of you who are now with me are doing, but for the thousand or so people after today, you already know what podcasting is because you’re listening to one, but john is gonna have is going to explain how to do podcasting as outreach for your non-profit how to get started with budget and gear and content and format and strategies. Maybe you will start your own internet radio show, but don’t call it twenty martignetti non-profit radio. That name’s taken scott koegler will also be with me next week, he’s, our regular tech contributor and the editor of non-profit technology news, and we’ll be talking about twitter organization pages what are they? Should you jump in? And if so, how should you get started? Keep up with what’s coming up on the show. Sign up for our insider email alerts on the facebook page. If you like the show like us on facebook, click that button you know you can listen live our archive archive go to non-profit radio dot net non-profit radio dot net that will take you to our itunes. Paige subscribed there and listen anytime on twitter. You can follow me! Use the show’s hashtag use it with impunity that hashtag is non-profit radio we’re gonna have a guest tweeter next week guest live twitter next week is going to be dan blakemore. This show is sponsored by g grace and company. If you’re worried about the rising costs of rents for your organization or need to capitalize on real estate, you’re non-profit owns gee grayson company provides you and you’re bored with analysis, so real estate decisions are made with transparency and thoroughness. George grace has been advising non-profits on their real estate decisions for over twenty five years. G grace dot com, or eight eight eight seven four seven two two three, seven. Creative producer for tony martignetti non-profit radio is claire meyerhoff. Janice taylor is our line producer shows social media is by regina walton, of organic social media and the remote producer, and my guest next week of the show is john federico of the new rules. I help people with me next friday, one, two, two p, m eastern on talking alternative broadcasting, where you’ll always find us at talking alternative dot com. Oppcoll i didn’t think that shooting the ending. You’re listening to the talking alternate network. 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