Tag Archives: email

Nonprofit Radio for June 10, 2016: Your Little Brand That Can & The Future of Email

Big Nonprofit Ideas for the Other 95%

I love our sponsor!

Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

Get Nonprofit Radio insider alerts!

Listen Live or Archive:

 

My Guests:

Julia Reich & Stuart Pompel: Your Little Brand That Can

IMG_2045
Julia Reich & Stuart Pompel at 16NTC

Control your brand. Respect your brand. Consistently message your brand. Recruit strong ambassadors for your brand. Julia Reich is branding consultant at Stone Soup Creative and Stuart Pompel is executive director of Pacific Crest Youth Arts Organization. This is from the Nonprofit Technology Conference, NTC.

 

 

Sarah Driscoll: The Future of Email

With Sarah Driscoll at 16NTC

Email still rules and it will for a long time. Sarah Driscoll urges you to be multichannel, mobile and rapid responding. She’s email director and vice president at 270 Strategies. This is also from NTC.

 

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Get Nonprofit Radio insider alerts!

Sponsored by:

 
View Full Transcript

Transcript for 293_tony_martignetti_nonprofit_radio_20160610.mp3

Processed on: 2018-11-11T23:30:05.393Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2016…06…293_tony_martignetti_nonprofit_radio_20160610.mp3.944001475.json
Path to text: transcripts/2016/06/293_tony_martignetti_nonprofit_radio_20160610.txt

Oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d suffer the effects of a non mia if i got a whiff of the idea that you missed today’s, show your little brand that can control your brand respect your brand consistently message your brand recruit strong ambassadors for your brand julia rice is branding consultant at stone soup, creative and start pompel is executive director of the pacific crest youth arts organization. This is from the non-profit technology conference and tc and the future of email email still rules and it will for a long time sabat driscoll urges you to be multi-channel mobile and rapid responding she’s email director and vice president at two seventy strategies that’s also from tony steak too be an insider. We’re sponsored by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com also by crowdster online and global fund-raising software for non-profits with apple pay for mobile donations crowdster dot com here are julia rice and stuart pompel welcome to tony martignetti non-profit radio coverage of sixteen ntc the twenty sixteen non-profit technology conference we’re hosted by n ten the non-profit technology network, we’re in the san jose convention center san jose, california with me now is julia rice and stuart pompel they’re topic is the little brand that could multi-channel approach for the small non-profit julia is branding consultant at stone super creative and stuart pompel is executive director, pacific crest youth arts organization. Julia stuart welcome. Thank you. Pleasure. Pleasure to have you both. Julia. Welcome back. Thank you from lester’s ntc we are highlighting a swag item at each interview. And it’s, i think it’s only appropriate to start with oh, and ten non-profit technology network score and which i love the reverse side of as zeros and ones. You have your bits and bits and bytes. I believe that anyway. Zeros and ones swag item number one goes into the swag pile. There’s more to come. All right, julian stuart let’s. Talk about the little brandraise multi-channel approach. Small non-profit tell us about about the organization, please. Stuart okay. Pacific crest is a drum and bugle corps and a drum and bugle corps is an elite marching band and it’s made up of students who audition maxes out of one hundred fifty members. And this is a group that performs on field competitions and civic events. But primarily the unique aspect is a tour that our students go on for two months during the summer. Based where so we’re based in something california headquarters in the city of diamond bar. But we have kids from one hundred cities across the state, and we actually have some kids from other countries as well. My, my father was a percussion major, taut drum while taught elementary school music, but his major was percussion. And i, his son, was a failure of a drum. Then i must a clarinet. I tried violin. I practice. So you went from the easiest instrument to the most difficult. I yes. Yeah. My progress showed this, and i was just i was a bad student. I didn’t practice. You only go to lesson once a week. You’re not gonna learn. You have to practice it’s. Very true. What is your background in music? So i was a musician growing up. I didn’t. Major in music in college, but one of the founders of pacific crest on when i first started. I was the percussion instructor, but the group is made up of brass, percussion and dancers. And then a show is created very intricate blend of music and movement. And then we take that show on the road, as i said earlier. Oh, and the unique aspect of it is a two month tour where the kids leave the comfort of their homes and we travel by bus and stay at schools and performed four, five times a week. And just how old are the kids? Sixteen to twenty one. Okay. All right. Julia let’s give you a shout. What does it tell us about stone? Super creative? Well, i’m a branding consultant, and i work mostly with non-profits and hyre ed and i help them to find and communicate their authentic brands to help them maximize mission impact. Okay, very concerned, wei need to be multi-channel right? Because our constituents are in all different channels. And of course, we want to meet our constituents where they are. So we need to emphasized multi-channel ism. Is that true? Multi-channel is, um yes. Okay. It’s like, not discrimination, not we’re not discriminating cross channels. Uh, how do we know where which? Channels we should be focused on because there are so many. How do we know where to be and where to place emphasis? Wow, it really depends on the organization. It depends on the organization’s audiences. I’m sorry. Well, there’s, a broad. How do we know where our organization’s, how do we assess where our organization ought to be? I think that’s a better question for stewart to ask t answer in terms of his organization. Okay, all right, well, all right, where is where is? Where is pacific crest? So way have we have a number of channels, but the website obviously is the first communication place, but on social media, we’re where we limit ourselves to instagram, facebook and twitter and youtube as well we’ve not moved to any others and there’s some philosophical reasons, for example, snapchat is not one that we’re going to move towards of, but we know that the demographics of our organization are trending, you know, in terms of people who are fans and kids who are interested in being apart it’s going to be in that younger age group, and so we know that twitter is becoming more popular with that age group, and so we’re going to do a little bit more there to attract that age group. We also know that facebook is trending mohr a little bit older now, and so there are certain things that we do on facebook that we’re not going to do on twitter. Sorry or vice versa. That’s ok, wei have a small set here they’re squeezed into ten by ten so don’t worry if you knock the night might not mike’s okay? And so that’s how we make some of our decisions. You know, we start with what’s out there a lot of times the kids bring it to us, we should have a snapchat, you know, or we should have a facebook page, or we should have a facebook page for the trumpet section and a facebook page for the you know, and so we have to, you know, we had to be mindful of which ones of the official ones and which ones of the unofficial ones and how are we using social media to communicate? We may be using the facebook page to communicate to the outside world, but we also use social media to communicate within the organization because students, by and large, do not read email that’s for old people. I’ve been hearing that. Yeah, okay, okay. And so so were communicating to our members. Of course i’m going to send email to them in their parents, but we’re also going to follow-up with did you check your email on facebook? Okay, uh now i think it’s important people to know that you do not have any full time employees, we do not pay anybody full time, so we have people who work. Ah, lot of ours, yeah, say that jokingly, but no, we do not have full time employees. Most of the money goes right back into the program. Okay, back-up what’s the philosophical objection, teo snapchat i think for us, the fact that a picture could be taken and or a comment could be made and then it khun disappear and the fact that it doesn’t necessarily disappear because it can be forwarded on, we lose control over it. And so for us, it’s, not something that we’re comfortable with right now. Snapchat is not a bad thing in and of itself, but when it comes to having kids in the group in the organization, we just felt that we’re not ready to do that at this point. Okay, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Dahna julia anything you want to add, teo building a a fiercely loyal group of supporters? Well, i would just add to what stuart was saying in terms of controlling the brand, you know, that’s something that’s important to consider and something we talked about in our session has one of the differences between the for-profit sector and the non profit sector is that we want to take control of our brands so that, you know, we’re in control and people aren’t just making up our brand for us, but at the same time, you know, i think traditionally for-profit sorr yeah, the for-profit sector and, you know, they kind of tightly policed their brands or at least they have, i think that’s changing, but i think with non-profits it’s more there’s, more flexibility built into the brand. So, you know, snapchat i can understand, you know, that’s not gonna work but it’s not it’s more about, like guiding your brands across the channels and, you know, there’s more of ah, sense of collaboration, i think inflexibility with with guiding your brand across the channels, there’s more of an interaction with your audience rather than tightly policing it. Okay, stuart, especially. The age group that you’re dealing with there has to be a degree of flexibility absolutely right? Yeah. That’s. Why, when if the kid comes to me with an idea than you know, that’s, we listen to those ideas because especially now they know how they want to communicate. And sometimes where we come in from the management side is that’s great information. Thank you so much. But you need to understand that there’s a larger picture here. So when a kid comes to me and says, i think we should have different facebook pages for different sections, you know, and we should have a brass facebook page, and we should have ah, regular facebook page and a percussion facebook page. My question back to that student in this case, a nineteen year old kid just asked me that who’s, a member of the corps for three years, i said, can you please explain to me in your mind what’s the marketing reason for that? What is the marketing benefit of having so many different channels that essentially say the same? And so then we get a conversation going to help the students understand that while he may be seeing a small piece of this there’s a larger piece to consider who becomes a teachable moment in that way, but it also then opens up the question of, well, if you want to communicate that way within sections that’s a great idea, let’s, go ahead and make those pages, make sure that i’m an administrator on them so i can see what’s going on and then that’s and that’s how we kind of grew the internal facebook and the i guess, the official facebook okay, you knocking mike twice now? That’s enough! I’m going to stop using my there’s just we’re so excited, we’re just just stick yah late ing wildly teo convey their passionate we are. Thank you so much, stuart. Thank you. Also let’s say julia that’s every file of something something stuart said, not little listening, listening he’s listening to the nineteen year old who want to do something that probably isn’t isn’t in the best interest of organisation, but there’s still a conversation about it listening and all your channels way amplify how that gets done effectively and really, you know, really exgagement well, i think it’s about knowing who your audience is, um, you know, you don’t want to just put your brand out to every single channel in the hopes that it sticks somewhere, you know? I think, it’s what stewart saying is really important, he’s listening to his audience, he knows exactly who is audience is on and he, you know, he’s he’s lucky in that sense, because it’s kind of a built in audience and he’s able to listen to them closely and know, you know, where they want to learn their information, where they want to get engaged, and i think, you know, ultimately all of this leads to trust and trust in the brand, you know, if they feel like they’re being listened to, they’re going to trust the brand, and once they trust the brand, they’re going to support the brand, become advocates, let’s spend a minute defining the brand way you mentioned a few times. I want people to recognize that it’s more than just logo and mission statement amplify that, would you? For us that the brand? Sure. Well, you know, i present the definition of brandon my session, and it was, you know, generally accepted for for-profit sector definition, which is that it’s your reputation and you know, it is your reputation. I agree with that, but it’s your reputation in order to gain a competitive advantage, so that doesn’t really work with non-profits. It is about your reputation, it is about your sense of identity, but you’re not really looking for a competitive advantage, per se. I think what you’re trying to do is clarify what your values are, what your mission is in order you fit in the community, right, and then ultimately, i think, it’s about collaboration, you know, that’s where non-profits do the best work and make the most of their impact. Their mission impact is by collaborating, okay. How do you think about you’re the brand? Stuart, a cz you’re dealing with, a lot of young people are exclusively young people well know their parents also how do you how do you think through this that’s? A good question, because we’ve we’ve had to come to terms with that a number of times because especially with the youth group, the thing that you’re doing is not necessarily what you’re doing, okay? So this producing a show and going on the road and performing that is what we’re doing in terms of the actual product. I guess you could say that we’re creating the program we’re putting together for the kids, but when you’re dealing with students or young people in general, you have to go beyond that. You have to go beyond the we say, you got to go beyond the music, you’ve got to go beyond the choreography and the competition. There’s gotta be a larger reason there’s got to be a so what? To this whole thing and for us, it’s the unique aspect of leaving on tour for two months and something really transformative happens to a kid when he is forced to take responsibility. For himself or herself for sixty days of lock down? Yeah, and for us, it’s maturation, maturation requires coping skills, and as adults, we cope with challenges throughout the day wouldn’t even realize it anymore, but there is an issue in this country, and the issue is that students don’t have the coping skills that are past generation tad there’s a variety of reasons for that that i don’t want to get into, but we create that a pacific crest when you go on tour and you’re living on a bus and you’re driving through the night and not getting as much sleep is, maybe you want to and it’s still hot, but you still have to rehearse and we have a show tonight and people are depending on you. The coping skills get developed quite quickly and learning how to cope and learning how to deal with those challenges leads to maturity. Maturation is a forced condition isn’t come from an easy life, and how does your use of multi-channel strategies online contribute to this maturation process? Right? So they don’t necessarily contribute to the maturation process, but when we communicate what we do, it’s always about the life. Changing experience, even we’re recruiting. We’re recruiting kids and we’re saying we want you to do pacific crest or come check us out because this is going to change your life. It’s not about performing in front of the audience is they already know that’s what they do, they already know they’re going to get into that we want to explain to them and their parents. This is why you’re doing this. You could be in the claremont, you symphony you, khun b in your local high school marching band, you can play little league, you go to the beach, you can do any of these things. But if you want an experience where people are going to applaud for you and it’s going to change your life were the place to go. Julia, how do you translate what stuart is saying, too? Fulwider cem cem strategies for actually achieving this online in the in the network’s. Uh, well, you know, stuart and i met because we were working together. I was helping him with his rebranding a few years ago on dh as part of the process of re branding. You know, there were several questions that i posed. To him, gee, i don’t have those questions in front of me right now, but, you know, it was it was pretty much about, like, you know, who are you? What do you dio and most importantly, why do you do it on also, you know, what is it about what you’re doing is different than what other organizations are doing? What makes you unique, you know, and then ultimately that lead tio three different what i would call brand messages that piss off across has been able to use in one form or another, you know, across their channels in their promotion of their brand, i don’t know, stuart, do you know the brand messages off the top of your head? And we could maybe give an example of how those have been used, okay, what are they? So the first one and these air paraphrased is to bring together a group of kids who are like minded and and want to be in a very high quality, superior quality performance group that pushes them right, okay, the second brand messages that were here to develop your performance skills, okay, which is an obvious one, but needs to be stated, and the third one is the life skills that i mentioned earlier, where we’re going to create an experience that changes your life because of the unique aspect of the tour. And so we hit those super hard in all the channels and all of our communications. So when you mentioned, how else does this manifest itself in communication when we’re talking to people about i’m donating to the civic krauz we’re not talking about donating so we could make beautiful music we’re talking about donating so that they can change a kid’s life through music so that the drum corps becomes the way we change lives, not the thing we do in another cell vehicle, right method rights and it’s about consistency in promoting those brand messages in some form or another, you know, distilled down to their essence. And i think that that is really important when you’re talking about brands. But how do you achieve this? Uh, but this consistency multi-channel some channels, very brief messages. How do you how do you do this, julia? Well, we gave several examples of what you have to think about. Like you know what should be in your mind? Well, i think with every type of marketing communications thatyou dio you want to think back to what the brand represents, you know? So, you know, let’s say your values are, you know, integrity and education, you know, when your personality is fun, you know you can think about while is every message that i’m putting out there. Is it fun? Is it promoting this idea of integrity of educating the child? You know, that’s, those are just examples. But i mean, you can kind of use those as benchmarks. It’s. Almost like the brand is your i like your north star pointing the way, way not a very good that’s. Excellent metaphor. Maybe an analogy. No, i think it’s okay, stuart, who at pacific crest is is producing our managing the channels? Is that all? You? No, we have a social media manager. Okay? And what he does is he uses a nap location called duitz sweet to queue up her posts, but he’s also, we also use him as an internal manager. Two that doesn’t make sense. We use him to monitor what the students facebook pages, because students might say all kinds of things about the organization. And once in a while, there might be something that gets said or posted that is not reflective of what we are, who we are, and then i can always count on brandon to send me an email saying saw this on the kids site and i’ll i’ll contact the kid and say, we need to have a conversation about this post and that’s, so so we kind of do it both ways, we manage it internally, a cz well, as externally, so i don’t know if that answers your question completely, but i’m i’m not in every box of the orc char, but when it comes to communication, i’ve got my finger on that pretty, pretty tightly. Julia hyre maybe how can i be a larger organization, but not huge? But, you know, just a five person organization, i mean, how can they manage this the same way stewart is trying way stewart is doing? But on, you know, smaller scale organisation, how do you sort of manage the integrity and without it being controlling, right? That’s a great question eso when i work with clients, i make sure that if we’re going to go into a branding process that there’s a branding team that really represents all levels of the organization and its not just the marketing people or it’s, not just the executive director, i think it needs to be the executive management team, but i also think it needs to be, you know, everybody, not every staff person, but just every level represented, you know, at the organization, you know, the admin person, maybe it’s a programme, people, i think it could even be bored members, beneficiaries of your services, you know, on some level, i think that they need to be involved in that branding process, and then what happens is that the end? You know, everybody has kind of bought into this idea they’ve contributed, they’ve been heard and they become your brand ambassadors. So you’ve got internally, you’ve got people who are being consistent and engaging in conversation in the same way externally, you know, it’s it’s kind of this marriage of internally, the brand identity is matching with the brand image externally, so it’s, you know, it’s, you are who you say you are, you’re walking the walk and people people get that yeah, i’d like to add to that because julia said something that i hadn’t really considered. We were even talking in our session today. We have a very disagreeable love that we have a session idea for a new session. So we have ah, what i call a disaggregated staff of people. So, you know, we have a few full time or sorry full full time focused on admin, like myself and our operations person and are finance person book keeper, right? But we also have all the people who teach the kids and these folks have to be ambassadors for the brand as well. So when our program director hires a new person to be in charge of all the brass instructors are all the percussion instructors. And we have a team of forty people who work with these kids. So the person in charge of the brass section we call the caption head he and i are gonna have a conversation and we’re going to talk about what the goals are. Pacific crest. And the first thing that he’s going to realize is competition is not part of the goals because it’s not part of the brand. Okay, it’s, it’s. Definitely something we do. But when i talked to him or or her, anybody who’s going to be in charge of the staff, they need to understand what pacific crest is all about, what we’re trying to do and that, yes, i expect you to make helped develop the best brass program that we can have so that the kids have an amazing experience and we can represent ourselves. But there’s a larger reason for that because i want these kids to learn howto work hard. I want them to learn the coping skills, to mature, to feel responsible for themselves and to each other, those air, the outcomes, you’re exactly not not a prize at the company, right? And then and and i and i have jokingly say that every single person on the staff is part of our retention team, you know, and part of our fund-raising team like as good a job as they do of instilling that brand all the way through the organization through the death of the organization is what helps tell her tell her story. More importantly, if i’m in charge of the brass program and now i’ve been told by the director that this is what we’re looking for. Now, when i go find my trumpet instructor and my french horn instructor and my tuba instructor, i have to make sure that they also believe in that same philosophy. And so the nice part for me is once the caption had buy into it, then i’m pretty confident that the people they hyre are also going to buy into that, and so it flows all the way through the organization. Okay, yeah, essentially grand ambassadors, yes, julia and ambassadors, he’s recruiting brand ambassador, random brassieres, duitz a new head of of the percussion section or the right. Yeah, because i mean, the way i used to do it is i would go and i would meet with, you know, the executive director or the marketing director or whatever in your dork, right? Right, right. And, you know, and then we would talk and, you know, then i would, you know, go back to my studio and, you know, work my magic behind the curtain and come back and present them with their brand. And guess what? That doesn’t work at all. You know, because that it’s, you know, either like it or you don’t like it. Collaborative, right? You haven’t been part of the process, right? So it’s harder for you to become an ambassador for it. Buy to get that buy-in right. Right? I mean, have the buy-in yeah. Now, it’s just really about facilitation, making sure that everybody’s heard and, you know, getting everyone on board so that they can own the brand. When it’s, when we’ve come to the end of the process, okay, that seems like a cool place to wrap it up. Okay? I like the idea of the brand ambassadors. Thank you very much. All right. Julia. Right. Branding consultant with stone soup. Creative on stuart pompel executive director, pacific crest youth arts organization. Julian stuart. Thank you so much for sharing. Thanks for having us. Thank you. Thank you. Thank you. Tony martignetti non-profit radio coverage of sixteen ntcdinosaur non-profit technology conference san jose, california. Thanks so much for being with us. The future of email coming up first. Pursuant and crowdster you know them velocity is pursuance fund-raising management tool. This is something that was created to help the pursuant consultants internally manage. Their client campaigns, and it was so successful for the company that they rolled it out so that you can use it for your campaign. Without a consultant, you use it on your own it’s your tool to keep you on task, managing time against goal that’s critical whether you have just one person doing fund-raising or you are a team of fundraisers and you have a director of development or vice president, they’d be using the dashboard in the management tools and the fund-raising team, the individual fundraisers will be managing their activities, their priorities, their time against goal with their dashboards, the tools velocity it’s at pursuant dot com helps you raise more money crowdster peer-to-peer fund-raising what kind of events do you have coming up that you may want to crowd source? Have you’re volunteers and your networks out bringing their networks into your event, whether it is ah, gala or a five k run? Or you have an anniversary coming up, maybe it’s, even next year or something? Not too soon to be planning, especially for anniversaries. Crowdster sets you up with the tools that you need the micro sites for each of your volunteers all the social sharing tools, video capability pictures, of course, and the management administration dashboards that you need to oversee the whole campaign you talk to ceo, where else is that gonna happen? Joe ferraro, joe dot ferraro at crowdster dot com where else can you talk to the ceo? Tell him you’re from non-profit radio now tony’s, take two, i urge you to be a non-profit radio insider i hit this last week and i want to do one more time. If you want to know in advance who the guests are going to be, what the video is for the weak also includes takeaways from the previous show. Go to tony martignetti dot com the e mail icon in the upper right and you’ll get a weekly insider alert. Email from me that’s, tony’s take two live listener love got us in the love now is the time now is the time for the live list, their love so grateful to everyone who is listening live i can’t shut you out by city state country because we’re pre recorded today, but you know the love goes out. It doesn’t matter whether it’s pre recorded love or it’s live love. It’s live listener love and you are listening live you get the love how much simpler can i make it live? Listeners love thank you for being there podcast pleasantries, whatever device, whatever time schedule, whatever time shift you got us in i’m very glad you’re listening pleasantries to our pod cast audience and the affiliate affections always last, but never, ever released affiliate affections to our i am an fm station listeners throughout the country so glad you are with us. Thank you for being here. Am and fm affiliate station listeners affections to you here are, uh, sara driscoll also from ntcdinosaur on the future of email. Welcome to tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference this is also part of ntc conversations. We’re in san jose at the convention center. My guest now is sara driscoll. Sarah is the email director and vice president at two seventy strategies. We’re gonna get to sarah in a moment talking about the future of email for the next ten years. First, i have to do our swag item for this interview and it is some locally sourced coconut thing. Crackers from crowdster crowdster non-profit radio. Sponsor actually. Crowdster and local crackers. The crowdster crackers. Thank you very much. Crowdster way had these two the swag pile for today. Okay? Sara driscoll, the future of email for the next ten years. Twenty sixteen to twenty twenty six. You’re pretty confident. You know what this is going to look like? Absolutely. Absolutely. You’re not just pretty calm. You’re absolutely confident. No qualification. Okay, um, how do we know what? Well, how do you know what’s going on what’s gonna happen in ten years? Well, i should say i don’t know exactly what’s going to happen, but what we do know is that email isn’t going anywhere. So there’s a lot of debate right now in the tech and non-profit space about, you know, is email still a resource that my organization should be investing in, you know who even check their email anymore? No one reads them everyone’s getting way too much of it all the, you know, millennials are on snapchat and twitter what’s the point of, you know, really investing my email list anymore and the truth is, email is still stronger than ever. I actually just came from another panel where email revenue was up twenty five percent in twenty fifteen the year before, so people are still reading their e mail there’s still donating it’s still one of the most powerful ways to reach people online, we just have to get smarter and more strategic about it. Okay, now maybe there is some age variability, so if your if your constituents he happens to be exclusively sixteen to twenty five year old, maybe email is not the best channel for you. Ah mei is still maybe a channel, but maybe that’s not what your priority should be that’s ah, great point and something that where we’re definitely looking at in terms of you know you not only want to just you don’t want to just rely on one tool for everyone multi-channel write. The most important thing is to look at who your supporters are, what your goals are and make sure you’re meeting your people where they are and so that’s kind of the biggest piece that we talked about yesterday i had folks from the sierra club and act blue join me to talk about their current email, listen, what they’re seeing and the number one theme was yes email still. Alive and well, but it’s no longer king, the most important thing is to make sure you’re going not just with email but really integrating it with all of your digital tools, so making sure supporters are seeing you not just on email but also on social media and just using email as one of the tools in your toolbox, not the only one and consistency across these messages, right? Absolutely we actually to seventy. Our digital ads team recently has been playing around with testing facebook ads that correspond with email. So is someone who reads an email, maybe clicks away from it, then goes on facebook and season ad with the same ask, are they more likely to then go back and don’t have that email on dh it’s across the board? We’re definitely seeing lift there. So with so much of all human so many touchpoint thes days and people having such for attention spans, the more you can get in front of them, the more you can get into their brain, the more likely they are to take the actions that you want them. Tio okay, um, a lot of lessons came out of the obama campaign four years ago now, since so center in a presidential cycle again want to refresh our recollection about how groundbreaking a lot of their work was? Absolutely yeah, and that’s something that, you know, we are three xero everything about this now is, you know, the obama campaign was four years ago email is absolutely huge then is it as huge now as it was back then? The answer is yes, you’re seeing it with hillary and bernie raising tons of tons of money on line, and and it was that same back in in twenty twelve, we raised more than half a billion dollars online over email alone, and i think to really key things came away with from that campaign one was that you should not be afraid of sending maury male ah lot of people, you know, probably complain, and when i tell them today that i was on the obama joint brovey multi and they say, oh, god, they were sending you yeah, yeah, and so they say so it was you who sent me all those e mails, but we tested it thoroughly and we saw no, really no effective sending more email, not everyone’s going to read every single one of your e mails that people who are really, really, really upset about it are might unsubscribes but they’re not the people who you want to reach anyway, they’re not going to be your your top online advocates and supporters if they’re not willing tto gett many male and and you didn’t see large rates of unsubscribes onda well, especially in terms of the people who we want to hit those online donors people. We had one group of people that we segmented out and sent maury mail every single day, so we sent them one or two additional messages. So we’re talking now for five, six emails a day those people actually gave more than the other group because again, it’s about, you know, people have so much email in their in box that you want to just make sure you’re getting in front of them. A lot of people won’t even notice how many you send, and you want to make sure that you’re hitting them with the messages that they were going to respond. Teo but i think more importantly, the reason why are our strategy of sending maury mail? Worked was because every single email felt really personal and really relevant. So, you know, this is your other take away, yeah, yeah, yeah. So we spent so much time crafting the messaging, developing really, really unique center voices that the most felt like they were coming from the president from the first lady from rufus gifford, the national finance director on dh that’s, the philosophy would take a two, seventy two is making every making email personal, so, um, it doesn’t feel like more email or too much email if the email that you’re reading is really strategically targeted to you and feels really personal and timeline relevant what’s happening in the world, it doesn’t feel like, oh, they’re just sending me another email. It’s oh, they’re sending me an email right now because they need my help to achieve this, and if we if i don’t step up and help right now, there’s going, we’re not i’m not gonna help solve this really urgent problem, and and one really clear indicator of that twenty twelve was when we sent the last email from the national finance director rufus gifford, and he said, you know, it was election day. Or the day before like, this is going to be the last time here for me on this campaign, you know, it’s been a wild ride sort of thing. Twitter actually kind of exploded and people were legitimately sad to see rufus go there like we’re going to miss burnam is your proof is i’m gonna miss seeing you in my in box every day, and that was someone who had sent them hundreds of emails, so it just shows that if you take the time to craft really personal messaging that really treats your email subscribers as human beings, they’re most of them will respond really, positively. All right, you gotta tell me what it was like to be just part of the obama campaign and specifically in the in the email team when when you were breaking ground yeah, it was breaking out like i’m a fourteen year old cause i’m so excited, what was that like? It was incredible is definitely one of the best experiences of my life. How’d you get that job? Honestly, i i actually just applied through ah, an online form. One of my friend sent me a list servant said the job. Posting was writers and editors for the obama campaign needed and weinger actually fording that to a friend and saying, ha, like you talk about dream job, i’ll never i’ll never get it, and i didn’t expect to hear back, but i did and you know, the leadership there, it shows that they really were looking for people who are committed and also just great at what they do. It wasn’t about who you knew. They were biggest one to find people from outside the normal realm of politics, and i was working in a really small non-profit at the time, and they saw me and they they liked my rank simple, and here i am today, that’s outstanding, so they didn’t. They didn’t want the the established direct mail on email consultants for inside the beltway, they truly wanted really good writers and on dh that’s something that that i talk about all the time now my current Job at 2:70 whenever i’m hiring, i always say i want great writers first, whether it’s for email, whether it’s for digital, anywhere because digital is all about storytelling and that’s how you move people to take action is by telling them a story that they were gonna feel andi want teo to respond to. And so it all comes back to the words, even in this tech age, around a tech conference, but i’m still, you know, the tools and tech is really important, too. But it will only take you as far as the words that you write twice yesterday came up in interviews that a logical appeal causes a conclusion, but an emotional appeal causes inaction on the action is volunteer, sign forward, share, give, you know, whatever that is, but it’s, the emotional appeal that it creates the action that we want. Absolutely. People are goingto take the time out of their busy days. Toh ah, volunteer, or, you know, give any their hard earned money unless they really feel, and they really believe in it. Okay, all right, so let’s, uh, all right, so let’s, dive into this now, a little more detail. The future. Mobile now we already know that email needs to be mobile responsive is that i hope they’re way past that stage or people still not providing mobile response of emails right now. We actually said that on the panel yesterday, when when we when i introduce the question the panel it was, you know, whether or not my e mail needs to be mobile optimized shouldn’t be a question anymore. It’s more you know, how can i continue innovating and continue optimizing for mobile? Something like my julia rosen for mac blues on my panel said that tamora around forty percent of all donations they processed this last year were from mobile, and they brought in. They just celebrated their billion dollar. So you think about, you know, how i consume email in digital content these days. It’s mostly it’s on the bus when i’m goingto work, you know, it’s when i’m on my couch, watching tv on and it’s almost exclusively on my phone, so on and it’s, not just about making sure it looks pretty on a phone the most important piece now and where where i think especially non-profits can continue to push is making the entire user experience really optimized and really easy, so that goes to saved payment information platforms like act blue and quick donate, making sure you’re capturing people’s information so they don’t have to pull out their credit card on the bus and type in their numbers if they’ve given before you should have it and they nowadays people can click, you know, with single click of the button, and their donation goes through the same thing with the advocacy messages and it’s things like making sure that your, you know, landing page load times are really fast on that they aren’t being slow down with too many forms or too many images. You want people able to hit your donate link on get there immediately or whatever action you want them to take because you’re gonna lose people if they have to sit there on the you know again on the bus forever waiting for your page to load and it’s the more barriers that you can remove, the more likely people are going to follow through. Should we be thinking mobile? First, designing the email for mobile first rather than as the as the add on? Absolutely jesse thomas, who? Is that crowd pack was also on our panel yesterday, and he said that he which i thought was brilliant, he now has his designers and developers do their previews on on a phone. So usually when you’re previewing a new website, you know, it’s up on a big screen, but that no one is going to be looking at it on a big monitor. So he literally has the developers pull up a phone and say, you know, here’s where we’re at in staging so they can, you know, make edits and go from there, okay, okay. Okay. Um, mobile acquisition. You have ideas about acquiring donors and or volunteers or whatever constituents, supporters? Absolutely. Eso from now until twenty twenty six? Yeah, i think it’s just going to get harder and harder. We’re noticing, you know, the quality of of names are going down more and more people want a piece of the pie and i think it’s. So it shows just how strong a male is because people are still are trying to grow their less, which they should and the traditional platforms like care too and change it order still great, but again with mohr and maura organizations rightfully looking to grow their list, we need to start figuring out how else we can get people in the door, so i don’t have the answer. I think this is one of these places that the industry really needs toe latto innovate in i i think that one area that non-profit especially can really ah, investing maura’s peer-to-peer on, but also their people are constant, asking me, how do we get you gnome or more teens for millennials onboard and just going back to like we’re talking about the emotional appeal, people are much more likely to do something if, if asked, comes from their friend or family member esso, i think the more we can get people to reach out to their own networks and bring people onto email list into the these communities on their own, those people are going to be so much more high quality to than any donor that you, you know, that you buy or any listen let’s build that you do that way, so i’m just gonna ask, is a state of acquisitions still buying or sharing lists with maybe buying from a broker or or sharing or somewhat with a similarly situated organization means that still where we are yeah, it’s definitely still worth it to investing list acquisition i always say you have to spend money to make money, but it also goes backto, you know, quality over quantity. I would never recommend an organization going out just buying swaths of names just to say they have ah, big list, you only want a big leslie, you can go to those people when you need that truly yeah, yeah, i do think one area that the industry has grown a ton lately, and i just really going to continue to is in digital advertising, so in the past used to be that you would never you wouldn’t think that you could acquire donors, you know, through facebook ads or that sort of thing and that you didn’t want to ask money over advertising, but in the last year, we’ve really seen that change, and people are really starting to respond more to direct ass over advertising and there’s so much more that we can do there, and in general, the non-profit industry really lags behind corporate marketers, so i think about, you know, my own online experience and i’m constantly being followed around by that those boots that i wanted to buy, but i didn’t, and things like that and, um, the corporate spaces so good at really targeting people with exactly what they want booty just glanced at exactly, but then they’re there and then suddenly they’re in my head and i’m like, oh, maybe i do want them, and more often than not, i buy them, which i shouldn’t. But i think that’s where the organization’s really need to go is really highly targeted, highly personalised messaging that responds tio people’s previous actions are they bun hyre kayman having been on your site for exactly, you know, it’s the most simple exactly just let people tell you the messaging that they want to receive and the type of types of actions that they’re interested in and yes, you can in that digital advertising is going is a huge, huge space for that. But, you know, not every non-profit has a butt huge budget, but you can still look at your own data and figure out okay, who are my people who seem to really like social actions or people who are on ly about advocacy petitions? And target your messaging that way. Let your own data show you the types of emails you should be sent there. Okay, so you so you have a lot of the intelligence. You just have to mind it. Yeah, you have to know what to look for, and you have to take the time, which i know, having worked in non-profits time is your biggest scarcity. So but it’s, so worth it. Really make sure you’re looking at your data and tailoring your messaging that way. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t g n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation. Top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m lawrence paige, no knee author off the non-profit fund-raising solution. You have ah, advice around rapid response. Yeah, i love rap response so way. Talking about after a donation or, well, after some action has been taken by that we mean no wrappers. One’s mohr is just respond to something that happens out in the world. Okay, yeah. So event that’s topical? Absolutely, yes. So on. And this is a struggle that we had in twenty twelve, and i think every aa lot my clients have and that every organization has is where you spend so much time cal injuring and planning and designing these amazing campaigns, as you should. And then, you know, something happens, and every single time i’ll tell people you want to respond to what’s actually happening in the world doesn’t matter how how much you love the campaign you had planned for may be this day. People are going to respond much more to what they’re seeing and hearing and feeling rather than what you’re, you know, the committee’s trying to crack for them from you. So and i think, there’s ways that organizations can set themselves up for success with rapid response. So first, is this having a process for it? So, you know anyone who works in email knows that you can spend a lot. You get bogged down approvals processes and getting emails actually set up and out the door. Make sure you have a plan for if something happens that you need to react, tio, that you’ll be able to turn something around quickly expedited approval, absolutely put out the layers that we don’t really need you to get this out within hours. Really, we’re talking about our absolute, the quicker you want to be the first person in their in box and that’s, you know and and and also you don’t wantto on lee, send the one email, though, and then walk away and say, we did our operas, rapid response. We’re done it’s a big enough moment. Keep it going. You should, you know, make sure you’re following up with people who took the action with different actions to take and just keep the keep the drum beat up for as long as its people are paying attention to it. Okay, okay. Let’s see are their automated tools that weaken, weaken you can recommend around rapid response that that help i would say automation is actually that is is great and i think is a huge space that non-profits and grown as well. So again, corporate marketing so much of what you see, those drip campaigns, the re targeting you get is automated esso they have a lot more time tio, you know, think of the next creative thing to dio rather than just manually setting up the next email to send you know, an hour after someone visit their website, but it’s, when you’re playing with automation, it’s really important to not just set it and forget it because of moments like rapper response. So if you have ah triggered welcome siri’s set out for new people who join your list, don’t just let it go for a year and not updated with what’s actually current and relevant, same thing if you if you know that you’re going to be having automated message and going out and then something happens, you want to make sure that you’re going back in and either advising or pausing it, especially if it’s unfortunately never. Want this? But if it’s a tragedy or something out in the world, you also really don’t want to seem tone deaf. So automation is great, but and we actually talked yesterday about, you know, if we’re all going to be replaced by robots one day robots can do all of the automation take a lot of the work off your hands, but they don’t have the brains and the heart to think about. Okay, wait, what? What does a user really want to be hearing right now? Be sensitive exactly sensitive to what people are feeling? Yep, reading okay, okay, fund-raising have ideas around fund-raising lots of ideas about fund-raising i think about it way too much. I mean, this could bea, you know, you talk about fund-raising for hours, i think the interesting thing right now that people are seeing is we saw we saw this huge boost in email on online fund-raising, you know, around twenty twelve and with all of the ground that we broke their and things like quick donate all these new technologies appearing, making it easier for people to give online, so we saw a huge boost around then and now and also my clients and organizations i’ve been hearing around here are kind of seeing a plateau effect, so let’s say you’ve done all the optimization. Sze yu have the tools, but and so you probably saw some huge a huge boost in your numbers, but now you know, what do you d’oh and so and with and it’s also like the cat’s out of the bag with the male fund-raising right, like people know that it works so now everyone’s doing it and that gets back to the volume issue where how do you break through the noise? That’s? Why, i think it’s super important oh, really? Look, at first we’ll continue toe investing your list, get those new people on board, but also look at the people that you currently have and make sure that you’re you’re targeting them effectively so things like making sure that you’re sending the right ass amounts for people segmenting by previous action taker. So if someone’s dahna someone who is an offline volunteer but probably be a wonderful online fundraiser for you two and too often organizations treat they’re people in silo, so they’re volunteers are out in one area and digital isn’t really touched them? Their direct mail people are in a whole other area, then they’re online givers are also treated differently and it’s so important to look at each user individually as a whole person and making sure that you’re there recognized that there recognized for their relationship with the organization. Surveys could help. Here is really simple where we had someone on the show yesterday talking about just like five or six questions surveys? How many times do you want me to do? Do you want to hear from us? What channel do you want to hear? When should we ask you for for your your gift? If they’re assuming they’re in annual about a sustainers but, you know, so simple, like survey and listen yep, yeah, and then adhere to what they asked, absolutely so again, because there’s so much volume the more personally khun make your messaging, the more like the people are to respond. Another thing i’d say is there’s also, people often ask what the magic number of fund-raising emails is a year, but i think it’s so much more important toe to make sure that you’re developing really creative and interesting and timely campaigns, so look at your entire year and you really do have to start a year back and figure out what’s, you know, if they’re big moments that you know of that you can create fund-raising campaigns around. So, you know, giving tuesday is a great example of it that’s when it’s really blown up in recent years because it’s such end organic fund-raising opportunity that people are listening to in paying attention and they want to be a part of, and now the challenge is figure out how to create those moments your own moments, right? Because so many people are now involved in giving tuesday it’s hard tto tto break through the noise. So look at your calendar. Figure out what your giving day could be, where khun, you drum up noise around your organization and the more that you can tie it to a specific date so you can then have a deadline and a goal and ramp up your volume towards it. The more likely people are toe to pay attention, you know it’s all about crafting that urgency in a really authentic way. Okay, we’ll leave it there. Sara driscoll. Okay, great. Thanks so much. You’re loaded. With information, talk about enough for our how did you get this into ninety minutes are over long. Okay. Sara driscoll she’s, the email director and vice president at two seventy strategies and this is tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference. Thank you so much for being with us next week. Stephen meyers with his book personalized philanthropy if you missed any part of today’s show, i press you find it on tony martignetti dot com. Where in the world else would you go? I’m starting to see some clarity about whether to continue this lucid lucidity is approaching. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled pursuant dot com and by crowdster online and mobile fund-raising software for non-profits now with apple pay crowdster dot com our creative producers claire meyerhoff sam liebowitz is the line producer gavin dollars are am and fm outreach director to show social media is by susan chavez, and our music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great xero what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of offline as it were on dh and no two exchanges of brownies and visits and physical gifts. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

15NTC Videos: Social Media

More interviews from the 2015 Nonprofit Technology Conference, hosted by NTEN, the Nonprofit Technology Network. These are on social media, including video strategy, emerging channels and getting your emails delivered. 

Nonprofit Radio for June 26, 2015: Get Your Emails Delivered & The Open Movement

Big Nonprofit Ideas for the Other 95%

Our Sponsor:

Opportunity Collaboration: This working meeting on poverty reduction is unlike any other event you have attended. No plenary speeches, no panels, no PowerPoints. I was there last year and I’m going this year. It will ruin you for every other conference! October 11-16, Ixtapa, Mexico.

Sign-up for show alerts!

Listen Live or Archive:

 

My Guests:

Harmony Eichsteadt, Brett Schenker & Laura PackardGet Your Emails Delivered

(l-r) Harmony Eichsteadt, Brett Schenker & Laura Packard at NTC 2015.

You probably don’t know if you have an email deliverability problem. You need to hear what Gmail preserves about your mail actions and how those impact what gets delivered. What’s a honey pot email? Harmony Eichsteadt was an evangelist at NationBuilder; Brett Schenker is email deliverability specialist with Every Action; and Laura Packard is a partner at PowerThru Consulting. We talked at NTC, the Nonprofit Technology Conference, hosted by NTEN, the Nonprofit Technology Network.

 

 

Carly Leinheiser &  Craig SinclairThe Open Movement

Carly Leinheiser & Craig Sinclair at NTC 2015.

Carly Leinheiser and Craig Sinclair reveal what this movement around Creative Commons, Open Source and Open Data is, and what it means to distribute or use content, code or data from an open source. Carly is an associate attorney at Perlman + Perlman. Craig is digital media manager at Manhattan Neighborhood Network. Also from NTC.

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Sign-up for show alerts!

Sponsored by:

oc_wb_logo_banner-resized
View Full Transcript

Transcript for 246_tony_martignetti_nonprofit_radio_20150626.mp3

Processed on: 2018-11-11T23:22:10.891Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2015…06…246_tony_martignetti_nonprofit_radio_20150626.mp3.600816244.json
Path to text: transcripts/2015/06/246_tony_martignetti_nonprofit_radio_20150626.txt

Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. I have to again welcome katie artie in davis, california, our newest affiliate, ninety five point seven fm really glad you’re with us. Thank you so much, katie. Artie davis, california oh, i’m glad you’re with me. I’d be stricken with ginger vel stippling, if i had to speak the words you missed today’s show, get your emails delivered you probably don’t know if you have an email deliver ability problem. You need to hear what gmail preserves about your mail actions and how those impact what gets delivered what’s a honeypot email harmony eichsteadt is evangelist at nation builder brett shankar is email deliver ability specialist with every action did you know that such a profession even exists? And laura packard is a partner at powerthru consulting? We talked at ntc non-profit technology conference hosted by non-profit technology network and ten and the open movement. Carly leinheiser and craig sinclair revealed what this movement around creative commons, open source and open data is, and what it means to distribute or use content code or data from an open source. Carly is an associate attorney at perlman and pearlman craig is digital media manager at manhattan neighborhood network, and that is also from ntcdinosaur on tony’s, take two fund-raising fundamentals, my other show, we’re sponsored by opportunity collaboration, that working meeting that unconference on poverty reduction that will ruin you for every other conference here is get your emails delivered from and tc welcome to tony martignetti non-profit radio coverage of day two of ntcdinosaur non-profit technology conference twenty fifteen we’re hosted by n ten the non-profit technology network and we’re in austin, texas, at the convention center. My guests are harmony eichsteadt brett shankar and laura packard, and their topic is the secret science of email deliver ability. Harmony is an evangelist for nations nation builder brett shankar is email deliver ability specialist. We’re gonna learn all about that at every action, and laura packard is partner at powerthru consulting harmony. Brett laura, welcome! Thank you. We’ve got we’re starting something new with the each interview today. On day two, we’re featuring a swag item and i’m wearing the first first item of the day from from at bay here’s my at pay t shirt password sucks. There you go. Swag item number one for ntc day number two we’re gonna pile them up. Let’s, i’m going. I’m dying to hear from the e mail deliver ability specialist because i before i learned about this session i didn’t know that such a job exists but i think it’s very it’s going to be reassuring to people it’s not nothing it’s scary at all but it’s scary i think it’s way need one. Maybe that we need them but i think it’s reassuring to people what does an email deliver ability specialist do day to day day today, pretty much i spend every waking moment making sure that every e mail sent has the best chance of getting to the inbox. All right, cool. It is reassuring. And other people are there. And the topic is the secret science of email deliver ability. Um, laura, why is this a problem? Why? Why? Yeah. What? What? Why? What? The problem is that many e mails don’t go to their intended recipients. So they go to spam or that i don’t get delivered. Why? Why is that weird that we’re going to talk about today? Why is that? Yes. Ok. And how to prevent it? Yes. And the problem is that people don’t even know it’s an issues so they don’t know what they should be doing. Tio make it better. They don’t even know harmony. We don’t even know it’s a problem. Yeah, i think i think a lot of times people don’t know it’s a problem and they don’t know how to even go about thinking about what it means to get an email to the right person or what they might be doing wrong that prevents the email from getting to that person. Okay, all right. What? Just generally because we got plenty of time together. What the hell’s going on in the networks that that creates a deliver ability problem. Well started really the focus of the email long time ago where it was the size you talk. Teo press. He talked to your investors. You talk to your board, any of those people and it’s always. How big is your email list and that’s what they cared about? And that was the focus over time, you know the shift of email providers like google yahoo all them of helping their clients and their customers to be happy changed over the years, so back in the day used to be just content, you know, nigerian scam stuff like that, but now its change tio, how people are interacting with your lists and it’s been a fundamental change, and really, unless you do e mail deliver ability or email full time, you have no idea that this change happened and it’s really relatively in the last two years that this changes really occurred. So now listen, eyes doesn’t matter anymore, but people are still focused on that there’s ah report by return path that came out not that long ago and thirteen percent of all e mail went to spam or when to spammer missing last year twenty percent, thirteen percent and ah, really talking about it at the panel, but i’ve been doing ah white paper and study and found on giving tuesday it’s closer to twenty four percent for non-profits is going to spam so almost one and four messages already get in there at the end of your fund-raising we’re talking more like eleven percent, and you do the math on that it’s a lot of money, it’s a lot of lost opportunity, so it’s just a very different focus emails in a very different place than it wass you know your tour go okay? Even that recent okay, past couple years, email shifts literally daily. Okay, so we got a good amount of time together to spend now that we’ve got some motivation out of the way on what to do about this harmony let’s start right here. What what what’s the first tip, you khun strategy suggesting you got sure. So i think the first thing i would say i mean there’s lots of really technical things, which i think is why it’s important to work with places that had email deliver ability specialist, i’m not one, but we’ve got one as well to help really focus on that. But even if you’re not super technical, i think the biggest thing you khun dio is just think about email andi remember that there’s actually human being on the other end of that and that you want to talk to them like they’re human beings, so don’t yell at them over and over again with the same message if they’re not responding, think about how different people are going to want to hear. Different kinds of messages remember to talk to them more than just once a year, so not just on giving tuesday, but build a relationship throughout the year. So sort of remembering that it’s actually human being and thinking about how human beings like to communicate, i think just that alone will start to increase your email deliver ability, really, okay on those are all very good suggestions to minimize them at all, but i don’t see how those what’s the connection, how short of those impact deliver ability, which is determined by our automated system. Totally so i think, sort of what bright was saying with the way that your emails will get delivered is based more on the engagement of your list in the size event, so if you’ve got to really engage list, then more of your e mails will make it to the inbox, and the way you get a really engaged list is that you talk to people about the things they care about, so they open your emails, right? So if i e mail you about something that has nothing to do with your life, you’re not going to open that email, maybe you’ll only open the ones that relate to your state or it’s a topic you care about, but if i make sure that i’m smart about only sending people emails about things that are relevant to their interests or their location, then that means more of the time you’ll open the emails for me, which will then increase your reputation over time. More of your e mails we’ll get into the in box, which increases your engagement, and it sort of becomes his virtuous cycle. And for those who are listening to the podcast and don’t have the benefit of video, lots of nods from brett through anonymous is unanimous recommendation. I’m still trying to get to the science of this. How does how did the automated filters is that okay? We’re doing. How did they know how engaged your list is? So ah, just like so many things out there, what google, yahoo, hotmail all them know about you and your email habits is freaky. Google literally measures how long you spend opening your email before you delete it or click down two microseconds so and they know who that email is from. Yeah, so they will know by the from address, they’ll know from the i p that sent from the headers that are in the email, like so many things they’re able to track who was sending it and all together they measure it so it’s everything from did someone open it? And did they immediately bleed it? Did they just delete it? Did they ford it? Did they reply back? Did they move it from their spam box that their inbox that they move it from the in box to a folder all that’s measured son of a gun, i’ll email this is what female is. Yeah, gmail is actually the one of the hardest all preserved. Yeah so gmail last occurred in a couple years old. It was like twenty seven percent of all e mail sent to gmail goes to spam. They talking to people at gmail. They don’t even know all the rules. It’s very it’s hidden like they don’t want everyone to know everything so they don’t want anybody. They don’t want one purse because they don’t like making the system yeah s oh oh my god! What they measure it’s freaky and then there is when it all started way back in the day of the first span was something like the seventies, i think, from there it’s, it’s, basie and learning so they have this algorithm that’s learning from everyone’s reactions and doing its best to figure out what to do with the emails. We kind of joked it, it’s, it’s, skynet, it’s, this learning system that sooner or later is going to rise up and take over it’s intel beyond intelligent to making these decisions millie’s the decisions and the fractions of a second remarkable you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way dahna oppcoll laura what? What else? Beyond the engaged lift, i would be careful how you obtained emails in the first place. Make sure that the people that are on your list want to be there, that you don’t just swap a list with somebody, and the people don’t even know who you are, let alone want to hear from you because those people are not going to be engaged, and they’re going to bring down the quality of your list. Okay? Okay. Anybody want to amplify the watch? Watch where you get your your your list from armani i think that’s so important. There’s in many ways, i think email deliver ability is sort of like the dark arts it’s ah, a colts and tricky. And we don’t know all of the things that they do, but way no, some of them and one of the things that could be really dangerous is that there are, like, honey trap emails that will be on a hot list way. Have a jog in jail on that radio and you are ah, severe e severe offender what? Let me explain what was the phrase again? Honey, honey trap email, honey, dropping their email. Address is set up to catch you if you buy a list of emails. So if you buy a list, one of them could have been set up by google. And they know if anybody said ditigal to it you’re on a list very calming. They seed? Yes, that are potentially going to be sold when they just seat every list in case it’s ever solve it. So they do it a couple ways. There’s. So these are also called spam traps and there’s really like two types. There’s what snow is pristine and then you can call the others, like basically used or expired addresses. Recycled tons of different terms. So the proceeding are never used as a real address. So they will put in on a website for bots to pick up. And they literally throw it out there to get caught. They want you. They want boss to steal it. And then if it winds up clearly it’s, not organic, they didn’t sign up. Because there’s, no way in hell this is used on. And then the recycled address are all the dresses that have gone out of use. And then they flipped him after a time. Period six months to a year, depending on the system. Some of them are like a couple months. And basically, if you’re not cutting your list and getting rid of these addresses, clearly you don’t really care about your list. I’m maintaining your list, right? So at that point, you’re bad dahna gun and then it becomes very hard to get any of your emails in teo an inbox once you’re, in fact, once you’re a known offender, yeah, yeah. Big nods. I love the way. Laura what? What? What? What? What? What if you are a known offender? Is there? Is there any rehabilitation possible? Well, if you are running into deliver ability problems when the first things you should do is cut off, the people that haven’t been responding recently to your emails just stopped emailing them on ly email to the people that are engaging with your emails. You, khun slowly add back-up people and then see what happens, but you need to go down to your known good list and just use that for a while until you break through all of these algorithms on these eyes peace so that you could get be delivered again. Okay, so, it’s, sort of like rebuilding up your credit. Yeah, you get you get a a card that has a fixed amount that you paid in advance. You have to rehabilitate your reputation. It’s. True. Wow, it’s, what a lot of people would describe it is it’s a lot like credit in that. Like a new organization with a new list. These email providers don’t know who you are, so they give you a very low credit limit. Yeah. And you have to build up a good reputation, and sooner or later you’re good. And you can free much. Do what you want until you cause trouble. I have ah, have a threshold question. We gotta go back to what you said earlier on all three that you may not know. You have a problem. But aren’t you getting bounced back? Oh, are you know? Are you? Not all the time. Getting bounce backs. Anybody? So yes and no. So you get bounce backs, but bounce backs might not be a sign of anything horrible. It could just be that in box was filled. That’s that’s amounts that’s. Innocuous? Yeah. That’s. Not certainly not your fault. Right. Exactly. Under it could be just the system was down at that time, which is actually really common tubes break all the time, and i think yahoo always kind kind of goes down, um, so that could be an issue or could be the account just doesn’t exist anymore or shut down. And then what happens is least withy spam traps and honey pots is they’ll bounce it for six months, maybe a year, and then at that point, they cut it off. So if you’re swapping lists or buying lis, especially for someone that has a horrible habit, you won’t necessary no, because they might not be bouncing anymore. I always call it when i’ve described it is it’s an std they’ve been with someone than they knew someone that may have been some sewing span transmitted disease transmitted and then, you know, you catch something and you might not know it’s a problem. The best description effort from anyone it’s, zombies and that’s one or two is not an issue sent earlier. The horde shows up and you’re you know you’re out of luck at that point. Okay, you need to do some serious work. Alright, cool. All right, thank you go ahead, laura. Also, every mass e mail provider handles things a little bit differently, so you may or may not see big flashing red lights. You may or may not know that there’s a problem. Okay, weinger absolutely, it depends too on where you’re looking and if you’re actually going to check to see if you’ve got bounces. Esso, i think depending again on what provider you’re using, you may not be even clicking on the place where there are the big red flags. Okay, okay, brett let’s not turn to you on ly teo amplify suggestion. But let’s say, have you given organic suggestion? This is again. We’re back now, tio avoiding deliver ability problems. I think the biggest is cut the list. That’s. The one thing no one does, very few folks dio is you cut your list. You want it small, lean and active. You know you might have a million person list, but if only a thousand people are opening and clicking it’s not really impressive. Five five thousand person listened. Five thousand people are opening click it’s way better than the million person list but that logic and that thought, isn’t present generally. People looking more at the vanity metric. Yeah. How many money? Like how many likes it got in my face, it’s that activity people on my list outdated thinking, very outdated. Okay, other suggestions? Yeah. Good. You should try to get a replay. Latto raise your hands very subtle, but it is very, very thoughtful. Thank you. You should try to get your list to engage more because that’s something else that the ice piece are looking at is how many people are opening, clicking, taking action. All right, i gotta be gotta be tips for what can we do? Right? So send out, send out an action to your list or send out a survey. Something that people are going to want to engage with because just reading your emails may not be good enough to get you out of the ditch. A simple ah, simple forward. You’re some call the action we’re looking for is that right? But it’s gotta be measurable. Yeah. Don’t just do not not pick up the phone. That’s no good thie email services. They’re not going. Yeah, the iast piece are not going to recognize that. Not yet. Okay, wait, if they’re coordinating. With another exactly could that’s not that’s? Not inconceivable. Alright, what whether what little tips we got for simple calls to action survey surveys are massive. People love to talk about themselves to a survey, especially if they’re opening it at work and they want to procrastinate what they’re doing and they can spend five minutes filling out a survey, i think that’s okay, surveys cool forward is good. We got another one and be very specific to the individual. I’m in mind. I think if you asked, i think a lot of people here, they probably send the same e mail to everyone. Yeah, it’s crazy. You know, to e mail should be the same that you’re sending out. It should be very tailored to the individual and very specific to their wants and how they signed up in what they care about. The best example i always gave his corporate world’s amazon. The e mails you get from amazon are beyond tailored. I mean to the obnoxious level like you go look at a item, they’ll email you, what, two days later with that item and here’s a whole bunch of other suggestions there’s, no other email it. Looks like that that goes out and that’s what we’re all striving moving towards personalized email beyond beyond so it’s supposed to have a list of a modest size? Maybe our listeners are small and midsize non-profit so let’s, take a five thousand person list small in the big scheme of email, what do we need? A we need a service, teo, help us to personalize to this granular level that we’re talking about. What? Well, no, we don’t we don’t. I mean, i think what you want is to have a system where it’s, easy for you to tell a lot of different things about people, so, like, which of those people follow you on twitter and which of them don’t? Because you could say, hey, thanks for setting up for the email list would also love tto engage with you on twitter to the people who don’t write which people are your donors, which people aren’t, which people live in texas versus california, you know which people have r s v p for events in the past versus haven’t and all of those things tell you a lot of different data, so you could say cool here’s our people in texas who are donors who come to events, we want to send them a specific email about that. Like, thanks for all of your participation this year. That’s. Really wonderful. Actually, you could gather this by one of the other suggestions. Have a survey exactly, have a servant. Now you’ve got a bunch of data and it’s and it’s targeted to that person because they because we know that they click through on their e mail link to the service. And they told you what they care about. Yeah. Yeah, if you d all right. Okay. Okay. Excellent. But the others, i mean, depends how they sign up. Like, if you are organization, that takes on many issues and you have an action that’s, very specific. You know, that person cares about that action, so you should test it out and see if that’s the one action they care about, you know, there’s some orders that i know do environmental and maybe banking too, or some of its and they’ll send the banking stuff with environmental people, which makes no sense because that’s not what they care about. So, you know, paying attention to how they interact and where they sign up and what actions they take is key. The simplest is just the donor’s at the end of the year. If someone’s never donated online, why are you sending a fund-raising ask so ask him to do something else a way we kind of year. I know you’re getting a lot of donation ass. How about share this instead? And then maybe their friends will donate because they’re not going to donate. You’ve asked him one hundred times. I don’t think the hundred first is going to get him to chip in five bucks, so ask him do something else, okay, let’s, stick with the deliver ability recommendations. We got another suggestion for improving deliver ability. I think another one is just tow. Have your emails be simple? Like a lot of times, people want them tow have you no borders and embedded videos and, like get really complicated, but just because that technology exists doesn’t mean you should use it and the most delivery ble emails have no videos, maybe not even any pictures or just one. They have simple subject lines. Onda more complicated. You get the hyre rapid reputation you have tohave to even. Get in an inbox because it just looks really spam metoo the filters now, but video is increasingly recommended in email. Now bread is on the fence about that. Not so much. When i hear the wreck. I know it’s being recommended it’s being recommended it’s not supported in a lot of email providers that’s the other thing is, you know, what looks good in gmail doesn’t look good, and yahoo doesn’t look good on gmail on the phone versus female on the web, it’s all different, your email will look different in every single provider we’re just talking about this on the list were i don’t know if you’re on the list was they were talking about jeffs, and so it was like, yeah, a moving image. Okay on dh that’s becoming more maurin emails beyond video because it supported a bit more, but someone’s, like i got to do this and i was like, no, because you have outlook users and it doesn’t work in outlook, so unless you know who’s an outlook, you shouldn’t be sending this. So what does it look like that just a square with a question mark in the middle of it broken. Images just will be an image that’s not moving. So unless you’re first images solid it’s, it looks really goofy on dh there’s, entire services that are built up, just a handle, that sort of stuff and you could do amazing things and our ally on it is amazing and impressive, but i mean that point you really no need to know what you’re doing, okay? And we’re starting to get that. Now you need expertise. I help you with your email. So if budget is an issue, better to keep it simple and linked to late link to the video somewhere else, will ya? And you can take us screenshot of the video. Really that’s right? Laura, you got another one? Well, i agree with what harmony said about keeping it simple and also make sure that your emails perform well on mobile because more and more email is being opened up on mobile devices on smartphones on tablets. It’s a third orm or it might even be half from more these. Yeah, so you need to make sure that your emails do well on mobile because if it doesn’t look good, half your audience is going to give. Up, that’s pretty standard with bulk email provider’s, isn’t it yahoo? I don’t mean i’m a male chimp. Not so not so standard. Really? The mobile trouble optimization? No. Now i know i’m not really all right, so you need to investigate their decent there’s more than just using their mobile responsive template. Okay, there’s. Much more than that. I mean, like a great example would be what you have in the email if you ask her fund-raising ask in the and people are reading in a mobile, then you might need to make it really easy to give money. So if they’re landing page off that moment, mobile is difficult. You have to fill out a whole bunch of fields. It’s wasted too much trouble. Yeah, so it’s beyond just, you know, using their templates. Your image has to be a right size. Your form. It has to be a certain way, or your ass will be a certain way. It’s not just using a template. Uh, okay. And if if your organization has been around a while, probably your email templates date back a couple years, and they’re probably not mobile optimized. All right, we have. Ah, we have another minute and a half or so roughly let’s share some more. I mean, you guys were talking for ninety minutes. Gotta beam or what have you, what have you not shared yet? Don’t don’t hold out. Or we can go into more detail on something you’ve already share. My i think the big one is don’t get on your high horse, i think a lot of non-profits political organizations feel that they can do whatever they want when it comes to email and that’s not the world that we live in there’s very set rules, no matter what the law says, many of them hide behind, like the spam actors can spam in the us, but there’s more than just that when it comes the laws. So there is a legal aspect to all of it, and i no idea what a lot of time with shawn gets busted and they always hide behind that be like, no, we could do whatever we want we’re non-profit or a political organization that’s not true, and i’m just like i they don’t care. No, they think your mind is gmail, yahoo all them. They have clients and customers to they need to keep them happy. So you’re sending e mail cost them money so they don’t care. This isn’t the post office. Where there? Yeah, okay, yeah, harmony. I think my final thought would be that email isn’t the only thing out there and it should be part of a holistic strategy so good you should think about multi-channel total, exactly text blasting and phone calls and social media and door knocking and there’s lots of ways to talk to people on dh you don’t even know email can seem to be the easiest cause you just hit. Click if you’re thinking sort of your long term goals. It’s not necessarily the most effective thing and it’s not the only thing out there if you want to just include all of your options, including all the social channels. Naturally. Okay, laura, anything you want you want end us up with i would just say that. Keep in mind just because you want to send something doesn’t mean that your audience wants to receive it, that you need to keep them mind their wants and their needs and make sure that you aren’t talking just teo hear yourself speak that you are delivering your information in a way that your audience wants to hear it or they will too now. Okay, you guys, have you done your panel already? Later? Today you’re gonna have a lot of fun. I can tell your audience is your audience is gonna love you. Okay, i’m gonna recommend yours. I wanna thank you very much. Thanks. Thanks, everybody. Thank you. They are harmony eichsteadt evangelist for nation builder and brett shankar. Our email deliver ability specialist with every action. And laura packard partner at powerthru consulting. Thank you again. Thank you. This is tony martignetti non-profit radio coverage of ntcdinosaur profit technology conference. Thank you for being with us. I can’t send live listen love this week by state and city because pre recorded but live listener love does go out to everybody who is listening live labbate that’s not really so well stated. But, you know we love our lives, listeners, affiliate affections. All our affiliates throughout the country. Thank you so much for being with us. Thank you. Thank you. And again, katie. Artie, our latest and, of course, the podcast pleasantries over ten thousand of you listening. Maybe while you’re doing dishes. That’s. What? Someone told me lately. Listen then, whether treadmill, subway, car laying in bed, wherever it is. Whatever device podcast, pleasantries toe all of you. Tony’s take two and the open movement coming up first. I got to talk about opportunity, collaboration it’s an unconference it’s, an ex top of mexico for everybody working in poverty alleviation, there are non-profits from around the world you connect with people who can help you do your work. There’s lots of free time, deliberate free times you can meet people, make friends, figure out how you can help each other. It’s over eighty five percent sold out i was there last year. I’m going again this year. Amy sample ward will be there this year. There’s no plenary speakers there’s no power points every session is in a circle it’s collaborative opportunity collaboration three hundred fifty people from around the world getting together around poverty alleviation if that’s your work, you need to check it out at opportunity collaboration dot net i host fund-raising fundamentals for the chronicle of philanthropy that is my monthly podcast that is only a podcast never streaming live and it’s only ten minutes. It’s ten minutes once a month, and it’s devoted to fund-raising we’ve covered grants, events your board fund-raising planned e-giving major gif ts major gift relationships annual gifts mobile giving anything related to fund-raising that’s what’s on fund-raising fundamentals so if you love non-profit radio, then you might also love fund-raising fundamentals and there’s info on it at tony martignetti dot com it’s, also at the chronicle of philanthropy website, which is philanthropy dot com and that is tony’s take two for friday twenty sixth of june twenty sixth show of the year twenty six twenty six here is also from ntcdinosaur thie open movement welcome to tony martignetti non-profit radio coverage of the non-profit technology conference and t c twenty fifteen were in day to today we’re in austin, texas, at the convention center. My guests are carly leinheiser and craig sinclair. Carly is associate attorney for perlman and pearlman in new york city, and craig sinclair is digital media manager for the manhattan neighborhood network, and then then welcome from new york city. Both of you, thank you, and i’m there. I’m based there as well. Your seminar topic. I love it contributing to the commons strategies for using open licenses. I say i love it because i think there’s a lot of things that people have heard of, but not really sure what they what they mean or what they’re doing, what they want to be doing. Um, craig let’s, let’s, start with you. What? What? What’s the, uh, what’s the open movement open movement is the idea that everybody knows what they can use and share. Basically, i’d saythe digest it simply that when somebody creates something they usually doing it for-profit and it tends to be close that you have to buy it. That there’s vendor that there’s somebody there’s a transaction financially involved there open movement usually means you can share something clearly with somebody else about having to change hands with money. There may be something else you’re exchanging instead, but it’s being able to make sure everybody has access to it. Full access, carly, anything you want to add to the overview? Yeah, i think there’s also some particular philosophical points that go along with the open source movement specifically, which is sort of the older, open most men. One of the ideas with open source software is this idea of software freedom, so that you, as the user, should have the freedom to look at the software that you’re running and understand how it works. And not only do that, but then be able to make modifications to that software and then and then you can share those modifications, so you sort of add to the world of free software that’s available for everybody. But this focus on thie idea that user should have freedom to look at. The tools they’re using is important. It’s sort of the idea of being able to open the hood of your car and see how it works on dh model for modification is well, right. Okay, cool. Um, what’s the best way to start should weigh. Begin by talking about the three creative commons open source and open data. Those is that okay? Yeah. Yeah. I mean, that’s that’s. Sort of. The basic idea are these. What are creative commons? Open source and open data, right? So i guess a better way to describe it is they’re sort of different categories of works that are subject to copyright in different, different ways. So you have cultural works, which is what i think people usually think of when they think of copyright. So copyright a place of books, paintings, choreography, sculpture, anything that’s, a work of authorship that shows originality. S o copyright also applies to software in that source code is considered a literary work essentially. To put it simply on and then you have the idea of data, so data databases don’t have as much copyright protection. It’s sort of creative cultural works like i was describing, but if you have a sort of original or unique database, there might be some copyright protection there on then. There might also be copyright protection in the contents of the database. So if you have, ah phone book that’s, an alphabetical list of names. There’s, no copyright protection there, but say you have a database of, for example, the brooklyn museum isa great example. So they have ah, database online of all of their works. And you can search by license our or by works that are in the public domain. So they have a database that’s arranged by type of work and year and creator on and then the contents itself. Of that database being paintings and photographs are also covered by copyright. So then the open licenses are designed. Tio if you create a database or piece of software or cultural work, you could apply the appropriate licence to make your work open. S o that’s, where creative comments is creative commons licenses apply to cultural works to put it simply open source licenses to software and open data licenses to databases and their contents. Excellent. Excellent recitation. That’s. Perfect. Thank you. Very concise. Excellent. Craig, what is manhattan neighborhood networks interesting? This and that is that is that it’s the community access it’s, the union taxes tv from manhattan. Okay, and we have hundreds of producers who are making shows for us on a regular basis. And while most of it something they’re creating themselves, they may want music to go underneath that they may want to put an image up on screen. They won’t accept someone else’s video whenever you do that, unless you have a lawyer, you don’t necessarily know how legal it is on fair use in particular, which is often the thing that cited for re using something is open to such vast interpretation that usually the organization gets scared and we’ll say no, you can’t use anything else unless you have explicitly were viewed the copyright yourself or signed from someone whose organization being mn mn mn yes, on dh. Although we have for on air broadcast on television disclaimers off making it putting on producer, that still doesn’t. Help them! The organization may be protected, but we don’t want anything to happen to our producers over, so if they’re using something that has a creative commons license, for instance, which is simply the most common and popular of all the open license, nothing, they will know exactly what it is they can and can’t do with it. Usually we ask them to look for things that are non commercial anyway, because that’s then use it helping out somebody else in that field. But often, creative commons licenses will ask for attribution and to share alike, so when you’re using it, you’re also kind of giving back to the community because you are helping someone else who was a creator that shared something that you’re benefiting from and then you’re promoting them in turn by giving him a credit in our case on the television show and this is a nice way to kind of maintain the movement and paying it forward while you are producing you think excellent. So do you find yourself using open source and open data or not yourself? But your producers are they using those also for trying don’t really show much they thing. Is that sometimes we use the more without realizing it, so if you use the internet, the chances you’re using open source on a relatively regular basis you just don’t know because you may not go and look and see what tools have been used to make the site that you’re on. So were, for instance, a using open source is an organization because we used rupel content management system buy-in cvc aram to run our website and also our back and website, which manages all our producers, shed jewels or former television channels, all of our equipment and everything in an incredibly complicated initiative we’ve been involved with now since two thousand five called community media drew pool, so we chose that initially because we wanted to recognize is a non-profit that open source was more philosophically aligned with who we were, and we could tweak it and expand it as we needed. And yes, since two thousand five it’s changed pretty radically, but it’s incredibly stable and incredibly robust and weaken, we’ve been able to do what we’ve needed to make it available to our star from producers. Now pcrm is here, you and t c just stop! By have come of your own you love there there’s a there’s a lot of it’s, very rare to go to a place where people discuss their favorite sea around that you see that that’s what ndcc for exactly, but no savy ciroma fabulous! They also of the the open source efficient are those open source choice in many ways they very xero if you go into their convention, then you’ll suddenly realize the people there are the ones that make everything and they’re just so friendly and access. All right. Close community. Yeah, it’s really seriously around is very, very special place to call grayce kottler let’s, let’s spend a little time with well for both of you, but moved to carly creative commons. Now i see creative commons on youtube azan option for what kind of licensing you want your video and i think that’s a cz we’ve used both said it’s, the most common what exactly does it mean? So what does that mean, teo? Like if you upload a video to youtube, if you’re to apply that lesson period of comments to video, right, so so there’s six different creative commons licenses on dh they basically the different licenses have to do with what kind of restrictions you put on somebody’s use of your video eso you khun sort of most basic lana’s you just ask for attribution back, which means if someone were to take that clip that you uploaded to youtube and reason, they would have to credit you back-up if they make something there’s also share legs, if they make something new, they would have to put it out under the same license. They’re non commercial and no derivatives restrictions, no derivatives means they can’t change it, but they could redistribute it. S o if you actually, if you are blowing up to you to be there is also an option to choose the license on flicker a a bunch of other sites, or this is sort of getting more common. Um, that means you’ve sort of tagged your work with this license on dh, so you’re giving permission to anybody who comes across it to use it a song as they comply with those conditions. You’ve also made your work searchable by licence, which i think is a cool thing that creative commons does, so they when they talk about their licenses. They say there are three layers there’s, the legal code, the next layers, the human readable code because, you know, lawyers obviously we’re way don’t write things for human story on, and then the third layer is the machine readable code. So your computer khun search engines khun search for these licenses and actually creative comments is a search feature. If you go to search that creative commons dot com, you can put in what you’re looking for and you have an option to search clip art flicker, google image, search all sorts of different sites for works that you can use and you can put which conditions you want. So if you need something just for, like non commercial purposes, it’ll give you those. If you want something you could use for any purpose, i’ll give you that right about in the implementation of creative commons that m n n craig, anything like lessons lessons learned among your hundreds of producers, the main one is that no one, really you’re the in the field guys are no one really understands what copyright is or how it applies to them used to be that you would mail yourself something you’ve made registered post, it seems and not leave it unopened and now it’s away, but even for us is the broadcaster but some other community media stations it’s unclear whether it’s, the organization or the producer that actually then owns the copyright and no one is kind wants to sort of say they do or they don’t. Everybody that produces something kind feels they own it. So in explaining creative commons, it takes the world for people to grasp it, but when they do, they’re kind of amazed the issue tends to be that a lot of people in all spears feel that when they’ve made something they’re proud of, they deserve to be financially recompense for it on dh. What we’ve tried to say is it’s one of the things you can benefit from is you’ll be more likely to have it distributed if you’ve given it a license to share it because otherwise no nose and if they are, they may be doing illegally and all right? Well, they’re fine. Many, many examples of people illegally showing a thing on television to too many people are singing the song in the group, which had never crack down on when someone’s made it and put it out onto the internet in particular, you want them to be able to have it sent on. And i think, why you? When we’ve said, if you use creative commons, someone knows what they can do with it. And they also more likely to know who was created it. That has begun to get traction slowly with the long term producers. Okay. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that or an a a me levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Dahna carly, anything more you want ad about creative commons before way, proceed. No, i think that probably covers it. Yeah. Okay. Okay. How about open source? Just remind us what open source applies to what kind of content? So open source supplies teo software essentially and there’s sort of two different philosophies. So a lot of people refer to it is free and open source after because they’re sort of the software freedom side that i talked about earlier and then there’s this idea of open source, which sort of focuses on the collaborative benefits of are the benefits of buildings after in a collaborative fashion. So the idea is you’re going to get better software if if the source is open, everyone can look at it. You have more eyes looking for bugs and issues, andi and then sort of people who start to use it if you’re free to modify you. Khun seo there’s there’s a feature i want that i don’t have. And i could just build that in. And then if you’re using a share like listens. So the most common share like license in the open source context is the gpl dig. A new general. Public license? Yes, if you’re working with softer that’s licensed under that license, if you make modifications and redistribute them, you have to share it under the same license. So that’s, how the commons grows in the open source context. Okay, okay. Craig, in the community what? One of the things we do with it is because i’m not a developer, but we’re using it. We give back in another way as well. So although i can’t be can’t country code back off, then i will find bugs. I’ll find issues i’ll post about them to highlight them for other people. All right, documentation. So i’ve used that i know how to install it. Maybe i know then how to configure it for different needs, that we have an ecosystem of people toe they recognized by using it that they’re not required to give back. But if they do it’s going to help everybody, and so there’s the general usually kind of for drew people in service. Erm from the one you get a default installation off it, and then you, khun, do whatever you want afterwards and you know that you have that strong base to build on and that is something which you, khun help then with the extensions that come along with it. We’ve also my last job in amherst, massachusetts smaller community tv station didn’t have enough money for a network hard drive for the building, so we used open source for hardware, and we bought we built something for probably a tenth of the market cost, just by having access to local people that want it there was that was what they want to play with. They were producers in the sense that they were technologists are over the television makers, and they would not have had this opportunity to use this equipment themselves because they could not afford it. We would have not been out to take advantage of their their skills over ways. And so we created a situation where we got something we needed for much more affordable and actually much more stable than we would have done by going into the market. I love the flourishing of the community and is the sort of equality of it and egalitarian and the country contributing. You got me wanting to say, contributing to the contributing, you know, i just, uh, it’s it’s just very inspiring. The movement is the movement is growing. Yes, growing. It’s your encouraged if you if you look at the piece that played the places and people who use open source it’s incredible. I mean, the white house website thing was the most famous first one to be using drew triple. But second, that we just learned this i’m not. I wish i wish she would set it first cause then i would admonish people you always should be listening to non-profit radio because in the last segment we learned that drew people is this is the the the back end of the whitehouse dot gov write remarkable love that yeah. Okay, so we’re encouraged the movement is flourishing. Hopefully, yeah, i mean exact conferences like this it’s interesting example to see how much open source there is compared to how much vendor options for the same thing and it tends to be the open source. Somebody will just have an idea they don’t have access to over resources. So they look around and see what there is and then they create. There were, like maker events and hackathons people. They they will often try and replicate something else. They’ve seen and in order to do that themselves, these are the tools they found on dh. Other ways. They will then make the tools themselves. So it’s it’s, kind of a nice way to express your creativity into the sandbox, where you were allowed to use all the toys and develop new ones that no one’s thought of. Yet. I love it. Carly let’s. Talk about open data for our data base. Sure, so i think the open data movement is sort of the newest movement. And so there there aren’t a ton of different licenses yet, but the basic idea is that open data again should be if you build a database, should be freely available for anybody else to use either with attribution or if you make modifications to the database of the contents. There’s there’s, a share like open database license as well that you can use. I think what gets tricky about open data is first of understanding. Um, what parts of the database are actually subject to copyright and where you need to worry about a license? Because, again, if you’re talking about a phone book, that’s just names alphabetically, there’s not really any copyright issues. Um, so and and the other thing is there’s this sort of weird concept of database rights, which we don’t have in the united states but exists in the european union and a few other countries and the idea there it’s not a copy, right? It’s ah it’s a protection in the investment that the database maker put into making the database on dh so they get some protection for that time investment and the ideas where those database right supply other people can’t use a substantial portion of the database without permission so creative commons in these open database licenses had to figure out how teo sort of waive those rights in additions, any copyrights in the database if you happen to be in a jurisdiction where they apply s i think that could be a little tricky, especially because if you’re just in the united states and those don’t apply, you maybe could use the database without a license at all, and you don’t want to sort of restrict people unnecessarily if they had the right to use the database in the first place since s i think those are those are some of the issues with open data, i think e think there’s also some entrusting things going on in big data generally where i think people are thinking about how to use large amounts of data and make sure you’re using it ethically and that you’re not sort of infringing people’s privacy and thinking about what your looking that so to me. That’s, that’s some of the more interesting er action in data, okay. And, of course, from the snowden disclosures an enormous, enormous topic. Okay, what do you mean, what? Do you have? How are you using open data were not really using at the moment, i think it is us thing come along, but i’m really interested in it because of what people are doing when they talk. You realize how much is being shared that no one’s aware ofthe so most of the times i’m i’ve come across its being a group like the sunlight foundation who made a prize application programming interface is for people to use and just not generous. Generous you are to explain a p i from listeners who may not know because theon non-profit radio we have drug in jail. You just you you avoided it completely durney probation? Not even i mean parole not even required grayce warrant sentence it’s one of the ones i think i have to say myself for a moment, if you ask me what? Actually that means in a more detailed technical way, we’ll reach a threshold printing quickly. Okay, you’re greek. They have, like looking at so federal state and local data means that you can use those for your organization and begin to filter it so you can find out about things like voting records. Or use of resources on dh then the everyone would be transit often. I just set right piece about baltimore had said it was gonna cost six hundred thousand, no way think six million dollars to do some project and take years. It took one guy a weekend to work out. He contacted his friends, who then build something in the next couple of days, just for fun and for free to show it could be done. So if there is data it’s off knowing yes, how open it actually is whether you are allowed to access it, and i think you’re right with snowden revelations, people are more cautious about this. They don’t want to trespassed against it, but when you realize that you can if you have access to it, find out this over information and use it to help people out. That it’s a very compelling topic, which i think next year at this conference is going to be a much bigger deal. Moron, open data to come. Okay, well, we’ll be at ntc steen. I think they’ll have us back. Are we gonna leave it there? Thank you very much. Reinardy leinheiser, associate attorney perlman and perlman and craig sinclair, digital media manager at manhattan neighborhood network carlene krauz, thank you very much. Thank you. Thanks for sharing and sharing openly on dh, but we won’t. We won’t make any modifications. Tony martignetti non-profit radio coverage of ntcdinosaur profit technology conference thanks so much for being with us. Lots of thanks to everybody at the non-profit technology network. I loved being at ntc this past march. Next week there is no live show it’s fourth of july affiliates. I will of course, have an excellent archives show for you. Got to take care of our affiliates. Affiliate affections happy fourth of july, everyone next week hope you enjoy your long weekend. If you missed any part of today’s show, find it on tony martignetti dot com opportunity collaboration with world convenes for poverty alleviation. It’s an outstanding unconference that will ruin you for every other conference opportunity collaboration dot net. Our creative producer is claire meyerhoff. Sam liebowitz is on the board as the line producer. The show’s social media is by susan chavez, susan chavez dot com and our music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other, ninety five percent. Go out and be great. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff, sort of dane toe. Add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for May 1, 2015: Multichannel Storytelling & Your DR Plan

Big Nonprofit Ideas for the Other 95%

Our Sponsor:

Opportunity Collaboration: This working meeting on poverty reduction is unlike any other event you have attended. No plenary speeches, no panels, no PowerPoints. I was there last year and I’m going this year. It will ruin you for every other conference! October 11-16, Ixtapa, Mexico.

Sign-up for show alerts!

Listen Live or Archive:

 

My Guests:

Jereme Bivens and Megan AnhaltMultichannel Storytelling

Once you have the best stories, make the most of them across the web, social media and email. Jereme Bivins is digital media manager for The Rockefeller Foundation and Megan Anhalt is strategy director at Purpose. We talked at the Nonprofit Technology Conference.

 

 

Dar Veverka: Your DR Plan

Disaster recovery: Ignore it at your own peril. What belongs in your DR plan? Dar Veverka is vice president of technology for LIFT. This is also from NTC.

 

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Sign-up for show alerts!

Sponsored by:

oc_wb_logo_banner-resized
View Full Transcript

Transcript for 238_tony_martignetti_nonprofit_radio_20150501.mp3

Processed on: 2018-11-11T23:19:00.251Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2015…05…238_tony_martignetti_nonprofit_radio_20150501.mp3.842471660.json
Path to text: transcripts/2015/05/238_tony_martignetti_nonprofit_radio_20150501.txt

Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host oh, i’m glad you’re with me. I’d be stricken with ataxia telly inject asia if i inherited the mere notion that you missed today’s show multi-channel storytelling once you have the best stories, make the most of them across the web, social media and e mail. Jeremy bivens is digital media manager for the rockefeller foundation and meghan anhalt is strategy director at purpose. We talked at the non-profit technology conference and your d our plan disaster recovery. Ignore it at your own peril. What belongs in your d our plan darva barca is vice president of technology for lift that is also from on tony’s take two thank you, responsive by opportunity collaboration with working meeting on poverty reduction that will ruin you for every other conference. Here’s our first ntcdinosaur today’s show on multi-channel storytelling welcome to tony martignetti non-profit radio coverage of ntc twenty fifteen, the non-profit technology conference we are in austin, texas, at the austin convention center and my guests are jeremy bivens and meghan and halt they’re seminar topic is multi-channel storytelling for social impact, jeremy is the digital media manager for the rockefeller foundation, and megan and halt is strategy director purpose. Jeremy meghan, welcome. Thank you, let’s. Start with start with jeremy bivens. Why is storytelling so important? Storytelling is important because we have a lot of social sector organizations that are out in the field collecting stories from their impact working with communities around the world and storytelling helps catalyze people to action, to donate money, to volunteer, to help communities so it’s really important that we capture those stories, that we share them to maximize impact. And why your storytelling so much better than some other forms of content that we have a story telling storytelling interacts this in a different way. You had trouble with storytelling, interactive storytelling interacts with with us in a different way, it kind of tugs at the heartstrings and and inspires us to take action. It educates us, but it it really it motivates us to do more than just doing. Ah report let’s say an eighty page report full of statistics and fax is great, but if it doesn’t, if it doesnt make action that it’s not doing its job and stories can help help bridge that gap. Emotion. Yeah, you want anything? I mean, i think, like, what is really incredible powerful about stories is they do have that human connection they are able to cut through, you know, different very complicated con content or other types of content that are really hard to really connect with on be able to really tie into that emotional human connection. So being able to have that authentic experience where it really motivates you and inspires you to want to do something and that’s where for the work that we do around really driving impact and driving action, it could be a really powerful motivator. Call megan, remember to stay close to the mic when you’re when you’re talking ok? Yeah, no problem. All right, thank you, megan. How do we find the people to tell the stories that we recruit the right ones? Yeah. I mean, i think it goes down, teo really being clear and defining what your goals are for the impact that you want to have in the world and then identifying the people that can be really powerful storytellers for that, that goal. So an example, i talked about in our session yesterday is on this organization called the syria campaign identified this brilliant group of men on the ground in syria who were first responders in the syria crisis. Ah, and they called the white helmets, and they were really powerful story teller because they were sort of be able to bring this like, hopeful element to the work that was happening on the ground, and so it allows people to not feel overwhelmed or sad or feel like there’s, not a hope in what can you can accomplish, and so they’re become really strong advocates for the work that they’re doing so that you can really inspire people to want to take action and not feel like there’s nothing that can happen, teo, be able to have that impact, okay, but within our organization’s jeremy, how do we how do we find the right people? How do you find the right people? Tell story. All the stories you know, storytelling is really a collaborative effort. It’s not just the responsibility for the marketing of the communications team it’s, about everybody working together to define what those stories are. So people that are out in the field collecting photos, collecting quotes, it’s about bringing back things that tell a greater story arc the greater narrative of what your organization is trying to accomplish. So that’s really a joint effort? What if somebody’s good? You believe they have great stuff to share stories to share, but they’re they’re reluctant. I don’t want to be in front of a mike even if it’s audio only i certainly don’t want to do a camera. How do we get started to cajole them? Teo, help us out. So when it comes to storytelling, especially our reluctant storytellers a lot of times a laying that fear is maybe just in baby steps it’s working with them to produce blawg posts instead of going right on camera it’s working with them in media training, it’s working with them in speech development. But oftentimes those daunting task is sitting down and saying, share a story with me because it doesn’t give anybody charlie that place that’s not too helpful, right? Tell me a story exactly. About what? Why who’s listening, right? So instead, really the best way to go about it. Say you’re going to the field today? Can you bring back one quote? From one of the teachers that was helping a student in your in your tutoring center. Can you bring back one photo of the well that we helped dig in sub saharan africa? Something like that. So it really sets the stage say, oh, of course i could bring back one photo. Yeah, one quote, i can definitely get on board with that, and it helps ease them into the process of great stories, and then maybe they’ll be willing to provide some narrative for contacts to that photo or that quote, right once you bring them into the process and they feel like they’re a part of it, they feel like they’re owning it will get more comfortable sharing stories. Okay? Bacon you got any ideas for? Ah, people who are reluctant, uh, we’re reluctant contributors. Yeah, i mean, i think, like, really, as jeremy was saying, starting first by getting them to just ride out the different things that they think that are relevant to the work that you’re doing on being able to sort of break that down for them in a way. That’s really simple s o that they don’t necessarily have to go on camera. Or be sort of the actual microphone for the story itself. But as jamie was saying, being able to, like, break that down through photos to be able to tell the story, sort of on their behalf, okay, okay, how about, uh, once we’re in in production, whether it’s you handed them a iphone or you’re in a studio, maybe more formally, what advice do you have there? In what way? Buy-in coaching them in getting them? Well, presumably there already over there, their reluctance, but maybe now that maybe they stage fright, they were they were willing coming a driving in, they were fine and walking in the door, but now there’s a mike in front of them? Yeah, or in, you know, in coaching, yeah, how do we help them out? I think like one of the key element there is just staying authentic and being true to who you are in your own experience and not feeling sort of like that you have to be over coached or over polished because what we’ve seen in the work that we’ve done, purposes that people really connect with that authentic experience in that raw moment of being able to sort of share in your own voice, that experience that you’ve had, what what do you think is a good story? Maybe i should ask you that first we’ll get around, i get around the good questions. What, what? What? What makes a good story? I think, well, we’ve seen a lot of different elements that really drive really powerful stories, particularly ones that are really share a bowl and connect with a lot of people, so one of those elements is people really like to be surprised they like to hear something that they haven’t heard before. They also really like having that human connection. So as i said, that, like authentic, raw, human, honest moment could be really powerful, with people also being a little bit of paying attention to the right place and the right time, and i don’t mean that sort of by luck only, but also paying attention to what is happening in the news cycle, what people are already talking about events that are happening and sort of what’s already getting attention and being able tio leverage those moments as well, toe add a new element to it, that sort of hook news hook. Something talking about jeremy got more advice, anything you want, teo, that hits the nail on the head, being contextual and being relevant, somebody can identify with your story, they’re going to be more willing to share it. They’re going to be more willing to understand and they’re going to be more willing to take action. Okay, okay, and we’re going to move on because i don’t want to overlap too much with storytelling, storytelling, conversation i had with someone a panel on an earlier earlier spot, but you have some you have resource is that people can use sites non-profits can use to help make them better storyteller so maybe we could spend a good amount of time. We’re not near the end. I’m not i’m not trying to wrap up. We’re nowhere near the end, but i like to focus on something that you have to add to the previous conversation so we don’t do to that of the same let’s. Spend some time on these resource is sites aps whatever let’s get started. Yeah, so the rockefeller foundation has invested some time and resources into this and partnership with our lead grantee, hataway communications and plenty of other people who have provided us input and we wanted to know what what was the real challenge for organizations to telling great stories. And so we had done two things. The first thing we did was we created a report that just kind of let you analyze the landscape of the field what’s available out there for resource is what’s available out there for tools. What are people saying? What our organizations saying that there were issues are what they’re really succeeding? Well, with and from that report and from all of that feedback wave created a platform called hatch for good and hatch for good identifies those five those five areas strategy capacity, content platforms and evaluation, and it helps organizations go through each of those pieces step by step so you can identify what your strategy is. You can go through your audiences with sort of content you should be producing, how you measure that what platforms are out there and available to you, plus that it incorporates thought pieces from thought leaders in the in the space that are sharing excellent stories, how they answer those questions, the types of campaigns that they’re running things like that so it gives you some inspiration, and also a framework to go by is, uh, for the number four it’s fo r hatch fo r good dot or ge. Okay, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way. Dahna that report that you mentioned that looked at what makes what keeps non-profits from being good storytellers, what lessons were there? Well, that was that was really focusing on those five pillows, and people were saying, you know, we don’t have the strategy behind it or we’re collecting a lot of stories, we’re sharing them, but we’re not getting a lot of feedback on them, so it was it was that mix of strategy capacity we don’t have enough people on staff, we don’t have the buy-in from our gdpr board, we don’t have the right content, that kind of thing, i say. All right, meghan another you have another resource that you can share? Well, i actually recently was involved in a purpose, the organization that i work for drafting a guide to digital to crafting digital stories, particularly with a lens for young people who are interested in sort of telling your story. You’re starting their own non-profits being able to bring sort of new perspectives to that on dh. That resource, which is an analog actually printed out guide that you can download it’s open source. You confined it purpose dot com okay. And what is going? To share a little more detail, what we’ll, what we’ll find there? Yeah, i mean it’s broken up into two parts, so the first part is really about identifying sort of the way to tell your story, really breaking down and thinking about the different elements of the story, which are very much in line with the resources that jeremy was talking about as well. S o thinking about things like goals, we talk a lot about a crisis, unity profess, which is really identifying a crisis that’s happening, but instead of sort of feeling overwhelmed and that you can’t there’s no hope coming out of that crisis, really turning that into an opportunity on being able to provide that hope in that story. So really thinking through that, and then it also talks about different platforms that you can use and how you can build those stories because a lot of times people think of stories justice being sort of full written out story. So blog’s are articles or sort of long form posts on, and we really think of stories as every little piece could be a story. So a facebook image that you post online with you know one sentence of content can be in a story and of its sound. Yeah, what are what are we talking about? His other platforms for storytelling before we get now, are there more resource is besides those two? Or there are there will be those of the crux, the resources you confined other other other places out there for block post that go through great detail. We were talking about this yesterday purpose has some fantastic campaigns to look at. Causevox has been doing some great stuff in storytelling big duck also has some resource is but a lot of what we’re doing now is taking what we see is the best of the best, and we’re trying to to get off their permission to put it up on hatch for good dot org’s so people can come and find one place where they confined all these great resources from all their best organizations that are doing the best storytelling. Let’s, let’s talk then, about some of the use of platforms. I mean, interesting that we can conceive of a picture in a sentence or two as storytelling nothing. Most people are thinking that way, so clearly is there? More that we should be thinking about more broadly on let’s just on facebook, let’s start there, is there? Yeah, i mean, i think there’s so many different ways you can tell a story on facebook these days. I mean, particularly with, like, you know, the native in beds of video now is getting really prioritized on facebook, so being able to create those videos, obviously there’s your stories now, you see a lot of those videos without the audio playing, so i think there’s a real opportunity there, as well as your people are scrolling through their news feed to be able to get that story without having the audio itself. But also, i mean, you see this a lot through images on facebook and there’s so many different types of images you can create that tell a story. I mean, a lot of people do like this or that, which is, you know, before and after cause and effect type of image, you also get really, like, thought provoking images, so people, images that really require people to think about an issue in a new way in one thing that you i’ve seen a lot particularly lately of on facebook is really just a photo or a snapshot of an individual on then really going behind the scenes to tell that person story. So it’s like here’s joe, who is an iraq war veteran, and then going into something related to the issue of veterans affairs. Ah, and so i think that is one element that could be really powerful was story time, okay? Anything else you want to add? Facebook? Jeremy, before we move off that platform, not not specifically to facebook? No, okay, we would like to go next. Well, i’m just thinking in terms of content like megan was saying photos and videos and different statistics and things like that a lot of times we received one piece or one piece of long form, like a publication or an essay or something like that has a whole bunch of different assets that are already too tied to it. So it’s about taking that piece of content and breaking it up so people have twenty ways into it instead of just posting your block post to facebook it’s about grabbing that photo and taking like a quote and saying, this is the quote, this is the photo and letting your audience engaged that that way, maybe there’s a link back to the block, maybe there’s a statistic that you khun tweet out with that video underneath it they’re different ways you can package that content that they comptel individual stories over the same narrative, the same longer narrative. Very interesting, alright repurpose ing dividing up helps helps increase your capacity, but it also helps give your story cem cem length, and it also makes sure that more people are consuming it. Then just package again into one giant report also also makes the storytelling craft less daunting. Yeah, you’ve got a couple of good stories that can be divided up. You could have you could end up with thirty or forty components across all the different channel. Exactly. Okay, excellent. Excellent. Should we wait? Talk specifically about twitter? You mean you know we’ve hit it sort of tangentially we haven’t named it but certainly could do what you just described on twitter anything mohr there’s now video on twitter anything mohr anyone add? Besides what has already been suggested twitter specific? Yeah, i mean, i think another thing twitter has done recently as well as images. So images are definitely king in the twitter feed these days, and so not just relying on that hundred forty characters but also being able to incorporate an image much like what worked really well on facebook. So being able to have these graphics that can have quotes or have the sort of bite-sized element that people can retweet and share, i think really thinking about like, what is that bite-sized element that could be easily consumable because we do that naturally, anyway, i mean, even if we’re scanning a long form content, we’re looking at the headlines were looking in the margins for sort of the key takeaways on twitter really allows you to pull out those key elements on and create bite-sized terrible content that’s, easily consumable and allows people to sort of share one keep perspective and on building on that, you could also you could also ask questions that on twitter and then build blackbaud post based on that feedback it’s a really quick way to the longer form content using short snippets or maybe a link to a survey if you want to ask more than just one question, yeah, if you could do a storify we actually recently the beginning of the year, we ask people with the what their big idea was for twenty fifteen what was the big social impact idea of twenty, fifteen? And so a handful of our staff leading up to it just tweeted our responses to that question, and then we embedded it into the blood post and people could comment back and say, this is my idea for twenty fifteen or they would respond over twitter and they would put that up there, and then we shared it on facebook and they would add it to the comments so they would reply directly back to twitter again on the comments on the block it takes again that one concept of an ideal what’s your big idea for twenty fifteen and it turns it into something that’s cross platform. Okay, well, we still have a few more minutes left together. What we could talk about some more platforms. We haven’t touched on instagram wherever you want to go, but what else will she got? I mean, in terms of the platforms, the platforms are you know, wherever your audience is, maybe if you’re dealing with youth, you don’t. Want to be on facebook anymore? Maybe you’re looking at snapchat how you, how you actually use that? Maybe there’s an entire generation of baby boomers that are now embracing facebook, so a lot of organizations that might do service baby boomers should be thinking about what’s our facebook strategy for our content. So the platform is really against whatever you set your goals to be again on your stories. Now, do you want to be talking to you? Let’s say little about snapchat? We don’t talk about that too much on show how much you use that for, for storytelling and again, this is this is for people or organizations that want to be talking to teenagers basically right? But if if that’s your objective, how could you be using snapchat wisely for stories? Yeah, you mean in snapchat? Because of the nature of the the disappearing nature of their work? It’s a great way to share things that might be kind of taboo i could see it being used for planned parenthood let’s say i could see them using it to great effect, convert convening ideas to a younger audience that maybe they would be too embarrassed to. Be looking up online themselves or to be looking at content that would stay on their phones. They have this is ah, it’d better information that you can see that disappears or a meeting date or time, things like that you can communicate directly out to your audience that’s temporary doesn’t have to be there for him. Okay, one example of an organization that i think used snapchat incredibly well, eyes do something dot or ge, they’ve been on it for quite some time now and do some really interesting things. So if anyone out there is really interested in seeing how you could engage teens in that in that snapchat way, they’re great organization to check out and you’re not the first guest in these two days to recommend recommend do something for talking, teo, i think they’re they’re targets like fifteen to twenty five thirteen to twenty five some like that when they do great work. Yeah, yeah, i’ve had aria finger on the show talking about do something and i’m also talking about t m i, uh, theo of their consulting spinoff? Yeah, i could do something about it also neo-sage let’s. See? Okay, we got still got a couple minutes where where would like to go with this? You you talked for ninety minutes on storytelling, so i know that i haven’t covered everything. What else more is more than a share. I mean, what else more is there to share about storytelling? I you know, i think a lot of organizations don’t think their storytelling organizations i think that a lot of people would probably listen to this and they would say, well, that’s, great, but that’s not for me, i don’t do that kind of work, and i think that that’s probably ninety nine percent of the time not even remotely true, that it just takes it takes a moment to step back and consider how your work is affecting people. So even if you’re not doing direct service, it’s, the work that you’re doing, how how, how you’re helping those organizations access it right? So it’s either on an individual level or an organizational level. How are you making people’s lives easier? How are you changing things for the better? And if you take a step back and identify what that is and start mapping out what that framework looks like, you’re going to find a place you can tell a story, you know, meghan, in your work, have you seen organizations that felt it wasn’t for them? It’s just they didn’t have anything t tell. Yeah, well, i think a lot of times people think that they don’t necessarily have they’re not, you know, maybe doing direct work on the ground or feel like they don’t have access to those stories that they traditionally think of as the ones that are incredibly powerful. But i mean, in the work that we do and particularly when you’re an organization seeking to have impact, one of the most powerful ways to show impact is through the stories of the impact that you’re having on, and that doesn’t always have to be work on the ground. I mean, it could be working with the siri’s of organizations, but i also have a social purpose and being able to help those organizations, maybe it’s, a young entrepreneur who just started a new organization, change the world coming out of school, being able to tell that story of how you were able to help that individual can also be really powerful. I mean, you see a lot. Of times who we do, you know, an annual reports are report backs for donors and that’s a storytelling i’m being able to find the right way, tio sure, that message can be key. So i think all of this applies for that that as well, yeah, ok, so do cement prospection. I mean, you’re a charity, you’re you have a charitable mission by design and definition. Who were you? Were you impacting? You got to be helping somebody and those somebody’s i can talk to you. Okay? Absolutely. I’m going to say it again myself. A couple more minutes share some more about whether we’ve even if we we’ve covered it, but maybe we didn’t cover enough detail here’s some more about stories. One of the points we went over in the session was this idea of the forty sixty rule that i borrowed from garth more from the one campaign and that’s about spending only forty percent of your time producing content and sixty percent of your time marketing it. So when you’re making that block post, no perfect is the enemy of good making sure that it’s good enough to go out, but thinking about who should see this block post who should see it and what do i want them to dio and then going to those places with, you know, whatever that content might be, because spending more time finding the right people that should be consuming it and should be sharing it and should be adding to it is ultimately more fruitful when you’re looking at your your analytics and your feedback. So you’re not just sending a story out into the wind and hoping that it catches on, you know, it’s got no value, then back in the morning it had anything to that? Yeah, i mean, i would say a lot of times, people sort of sometimes have quotas for certain number stories or start number of videos that they want to get out each year, and i think at the end of the day, the most important thing with any story they’re trying to tell is the story itself and that it’s compelling and that its strategic on and you’re creating that story for a reason and not just creating a video for videos sake on dh that’s really what’s going to drive the success of that piece of content in connecting with people is really having something powerful that people can connect with first on then thinking about sort of how you can use that to achieve your goals that you have for your organization on be able to build that impact. And then, as jeremy was saying earlier, be able to break that down into pieces and being able to use that story in a lot of different ways across different platforms to achieve your goals. Can we measure the r o i of storytelling? Absolutely. But you have to start with the strategy first, because maybe the roo i’ve storytelling is we want to raise more money, and we want our donors to being more involved. We want our board to be more involved. We need more volunteers. So, starting with your strategy and thinking about what your goals would be, why are we doing? Why are we still telling story exactly what i mean? What were we trying to do with these? Yeah. Okay. And then and then measure from there. Okay. Yeah. Purpose. We talk a lot about signaling and confirming that tricks. So a lot of times, people would be like, oh, great, this video got a million views? That was what that is, what we would consider a signaling metrics, so it shows the sort of a way of attention being brought to an issue, but it isn’t necessarily proving that doesn’t mean i can’t exactly uses worthless yeah, so you keep that in the category of could we keep that the category of, say, signaling metrics? But then you still have to pay attention to the broader change that you’re trying to have in the world and a million views on a video might be one thing, but a year from then, you might see some real impact on an issue that you’re sort of pushing through legislatively, and that video is all about that. And so that’s, where you’re able to sort of confirm that impact, ultimately it doesn’t happen right away. I mean, a lot of times when you’re tracking impact four stories, it takes a lot of time that speaks to a swell looking at the long form are the long tail of storytelling and that you don’t just want to produce that video, send it out there and hope open the best they need to start thinking about what’s. The game plan for this how we’re going to get this in front of the right people? Yeah, i mean, a classic example of this, of course, is in the marriage equality shift that has happened in the us over the past, you know, decades really on really that started with the power of stories. I mean, being able to connect with people on these universal issues of love, inequality on overtime, being able to sort of really connect with people on that issue and be ableto ultimately move the needle. All right? We’re gonna leave it there. Thank you very much. Thank you very much. All right. Jeremy bivens, digital media media manager for the rockefeller foundation and meghan and halt strategy director for purpose. My pleasure. This is tony martignetti non-profit radio coverage of and t c twenty fifteen the non-profit technology conference. Thank you so much for being with us. Tony’s. Take two and your d are planned coming up first opportunity collaboration. It’s a week long unconference in x top of mexico around poverty reduction throughout the world. This really is an amazing experience. There are no keynotes, there’s, no power points you’re always sitting in. Circles there’s lots of free time for making valuable friends let lasting connections new friends that can help you reduce eliminate poverty in whatever form you’re working it’s in october i was there last year. I’m going again this year if your work is at all related to poverty reduction, check it out. Opportunity collaboration, dot net, thank you for making it a double honor. I was honored last thursday, the twenty third at the hermandad gala and to make it a double honor. You were with me and i’m very grateful non-profit radio fans really stepped up and together we raised nearly five thousand dollars to save lives with water projects in rural dominican republic. The whole event raised over twenty five thousand dollars and i thank you. Thank you very much for being with me. My video thanks. Is that tony martignetti dot com that is tony’s take two for friday, first of may seventeenth show of the year here’s our next ntcdinosaur view on your disaster recovery plan with dar veverka welcome to tony martignetti non-profit radio coverage of ntc twenty fifteen the non-profit technology conference we’re in day two we’re in austin, texas, at the convention. Center and my guest is dar vivir ca she’s vice president of technology for lift a lefty, and her workshop topic is avoiding disaster, a practical guide for backup systems and disaster recovery planning. Dar welcome, thank you very much. Good to be here. It’s. A pleasure to have you this day two, we’re highlighting one swag item at and ntc per for interview and, uh, i have a double chip biscotti from a sputnik moment. The hashtag is hashtag is sputnik smiles and i’m told that the glasses go with the biscotti. So this is essential. This is this interview’s swag moment. Thank you very much. Sputnik smiles and it goes into the goes into the swag collection. There it is. Okay, door. Um, we need to know some ah, little basic turn. Well, you know what? Before we even get into why is disaster recovery and the related and included back-up so, um, i don’t know if it’s just for gotten ignored, not done. Well, what inspired the session is a organization i used to work for. We were required by auditors to do a disaster recovery plans. So when it came time for the annual audit, i got out the current disaster recovery plan. It went all right, i’m going to go ahead and update this, and when i discovered want to read the plan was there were servers that were eight years gone for last eight years server and reading the planet was very clear that what the previous person had done was simply changed the date and update the plan for auditors. And as i thought about it and talk to other people, i found that that actually happens a lot people. It’s d r is sort of that thing they don’t have time for because no one ever thinks it’ll happen to them, so you push it off and you push it off, and you either just download the template, you know, a template off the internet, and you slap a date on it and basically fill it out just for the auditors. But a lot of organizations never actually think through their disaster recovery, they don’t get into the details, they don’t worry about it, and then when a disaster actually happens to them, they’re sort of stuck. You don’t have a plan that i don’t have a functioning crush on, and they’ve never tried it out, so that was what inspired the session, and as we dug into it, we we tried to give the thirty thousand foot view because disaster it cover, you know, there’s an entire industry, the deals with technology, disaster recovery. You can spend days on this topic, and obviously we didn’t have days. We had a ninety minute session, so we tried to give the thirty thousand foot view of the practical items you need to pay attention to if you’re not confident in your organisation’s d our plan, if you don’t have a d r plan or if you do and you really don’t, you know, you think it really needs an overhaul that sort of the top ten of items of what you should really be looking at when you’re dealing with disaster recovering backups. And we tried to give some several practical examples myself and the other speaker and andrew, who could not make it this morning of disasters we’ve had to deal with as well as other well known ones. Yeah, okay. Do we need some basic language? All right. Before we get into the d r disaster recovery topic short jr is one of them disaster recovers, often referred to his d r it’s often spoken about in terms of business continuity or bc, which is sort of the larger plan for the entire organisation. Should’ve disaster strike there’s. You know, there’s very d are specific things such as our poet recovery point objective that we could talk about your rto, which is recovery time objective, there’s very specific language like that or disasters it’s usually just referred to d ours. So whenever we say d arts disaster recovery okay, we’ll see if we get into those eyes and i could explain this week. Okay, um, all right. So clearly we should have a disaster recovery written, just recovery plan. Even if we’re an organization that small enough that doesn’t have an annual audit. We still should have something in place. Yes. Okay. What belongs in our day? Our plan top ten things. You need a contact list for your team. So if you have a top ten of the d r i do. Of what should your plan d our plan. You know, it could be anything from a five page outline that just covers the basics and in in our sessions slides, which i’ve posted in the ntc library, gives it some good resource is for doing a d our plan or it could be a you know, a huge hundred page document covers absolutely every aspect of business continuity or something in between it’s going very by organization, and the reality is, if you’re a small organisation with a small team, you might only be able to do the five page outline but that’s better than nothing that’s better than no d our plan or a d r plan that realistically hasn’t been updated in the last ten years, but i would say, you know, the top ten you really should have in your day. Our plan is number one, a contact list for your team members. What is the contact for your team, folks, your business continuity folks, if you normally would get that out of your email and you’re in a disastrous situation, you know you can’t get to your email or, you know, like we’re ever going through, and i want listeners to know that she’s doing this without notes, i it seems very confident that she’s got hopefully i’ve ever altum in-kind get seven out. Of seven or eight of ten will be ecstatic, but so continue. Oh, but i want to say, yeah, as we’re going through, consider two organizations that may not have someone devoted to it correctly is our listeners are small and midsize non-profits right? They very, very well just all be outsourced or it falls on the executive director’s desk. Excellent point. Would you cover that in the session? So to finish at the top ten contact list, three team members contact list for your vendors, a call tree and some sort of communications. How do you tell your organization and your members that you’ve had a disaster? Either your servers have gone down, your pipes of burst and your communications are underwater? How do you do that? What is your network look like? So network diagram process? Outline how you’re actually going to do your disaster recovery a timeline? How long do you expect these activities to take before you? Khun b live again, a list of systems and applications that you’re going to recover if you’re a large enough or gore you can afford a hot site was called a hot or warm site where you can immediately. Switch over two other equipment. You know information about that. You’d need that to start your recovery. And then also information about your backups. You know, who’s got your back ups. What system are you using? How do you, you know? Get those back. So those air sort of like the top ten things or d our plan should have. Alright, let’s dive into the the process. Okay? A bit is that intrigues me, bond. Hopefully listeners? I think so. I think i have a fare beat on what’s. Interesting. I hope i do. Um, yeah. What? How do we start to think about what our dear process should be? First, you have to think about what all could be a disaster for your organization. A lot of people think about things, you know, earthquakes, hurricane, sandy, hurricane katrina. But it could also be water pipes bursting in your building. That is one of the most common thing if your server is not properly protected. Which a lot of a lot of stuck in closets. Ah, dripping pipe water. We call those water events. And that seems to be the most common thing. Departments encounter is leaking pipes in the building or some sort of a flooding situation. But it could also be an elektronik disaster. Such, i’ve worked at an organization that underwent what’s called a ddos attack, which is a distributed denial of service. It took out our entire web presence because malicious hacker hacker went after that’s where there’s millions of right network and they just flood your network seconds you’re overloaded and yeah, and that’s a disaster situation. So one why would they attack like that? Why wasn’t non-profit attack malicious? The cp dot organ are attacked out with avon marchenese travon martin decision. Folks attacked our petition site way. We were able to get it back online, but for a couple of hours. Yeah, we were off line. And that could be considered a disaster situation. For sure. Yeah. How do you help us think through what potential disasters are not even identify them all i think about what could affect your or what you wear. You vulnerable? Some of the things we talked about in the session and we’ll think about it. How would you get back online if the’s various things happen to you are your are your services sort of in the cloud do you have servers on site and start there when thinking about your process is, what would you have to recover if these various scenarios affected you or with these various scenarios? Scenarios affect you if your website is completely outsourced to a vendor that has de dos protection. Okay, that’s not a scenario you have to worry about so kind of analyze it and every organs going to be different. You know, if you live on the west coast, you’re probably concerned more about earthquakes than other regions. So it’s it’s going to vary for each organization, what sort of disaster you’re going to be worried about? And then you start getting down into the practical nuts and bolts in terms of who are your disaster recovery people, who’s your team, if you’re really small lorry, that might just be you or as you mentioned before, if you’re using outsourced, manage service provider and your vendors responsible for that, make sure your vendor has a d our plan for you. Ah lot of folks just assume your vendors taking care of that, but when it comes right down to it, do they actually have d our experience can they recover your items actually sit down and have that conversation because so many of the small org’s, as you pointed out, do youse outsourced thes days and there’s there’s a lot of manage service providers that specialized in non-profit, but you need to have that conversation. Don’t wait till you’re under a disaster scenario to discover that groups they don’t actually have that experience have that conversation ahead of time. What else belongs in our process? Outlined in your process? Latto outline if you’ve got a another site either a cold, a warmer hot site or if your stuff is based in the cloud, where would you recover to the outside is some place you go to a different drink, cold water or hot? Sure cold site would be where you’ve got another location. Let’s say you have a dozen sir servers at your location, and in the case of, you know, your building being inaccessible or underwater. A cold site would be where you’ve got another location you could go to, but you don’t really have any equipment stage there, but it is another location you can begin operations out if that’s a cold sight there’s nothing ready. To go, but you’ve got a sight ah, warm site would be where you sort of have a skeletal equipment there, it’s far less capacity than you’re currently at, but you’ve got something there it’s not live, but you got stuff ready to go that you can restore to and get going. And a hot site is where you can flip over immediately. Your live replicating to somewhere else, it’s ready to go? It might not be full capacity, so it might not have, you know, full blown data line size that you’re used to might not have your full range of service, but it is live and you could switch over near instantaneously. That’s a hot site, ok, eso you’d want that in your process and you’re going to want to think about what are you restoring and that’s where we get into the backups? What comes first and that’s, where you start getting into terms such as recovery point objective and recovery time objective those air to very common d our terms recovery time is how far back are you recovering too? And what does that mean for each system? So if it’s your donorsearch system that’s probably fairly critical. You want a recent restore of that? If it’s a system that doesn’t change very much, maybe a week ago restores okay for that sorry that’s recovery point objective recovery time objective is how long does it take you to get back online after a disaster? You know, ifyou’ve got to download your data from an external source. Has anyone thought about how long that’s going to take you to get the data back? Is it going to take you fifteen hours or three days? So it’s in a lot of folks don’t think about that ahead of time, they just go. Oh, you know, we’ll we’ll pull it back down if we have a disaster, but they don’t think about instead of their nice normal data communications, they’re going to be on a tiny d s l line trying to pull down one hundred fifty gigs of information and it’s going to take a week to get it back down. I have to say you’re very good about explaining terms and thank you, proper radio. We have jargon jail? Yes, we try not teo transcend. You haven’t transgressed cause your immediate about explaining exactly what recovery point. River and recovery time objectives are it could be very confusing. You know, if you don’t understand the terms in tech, you can be confusing what folks are talking about, and that was one of the focuses of our station session is making it less confusing and being very practical, practical about what you can or cannot do. And if folks go and look at our slides, they’ll see on several of the items we did a good better best, and we tried to talk about that all throughout the session because we realized again for a small ork or, you know, even a large order that just doesn’t have the resources to devote to it. You might not be able to do best practice, but you could at least try a good practice that would be better than nothing. And then so we do a good, better best for each each type of thing like what does a good d our plan look like? Versace best day our plan and at least try and get to that good, because at least you’ll have something and it could be a continuum where you try and improve it along the way. But you got to start somewhere. It’s. Better than just ignoring it, which is what happens at a lot of places. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation, top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m lawrence paige nani, author off the non-profit fund-raising solution. Oppcoll do we need to prioritize what what’s mission critical and, yes, we can work with out for a time? Yes, how do we determine that? Definitely we talk about that in terms of its not just a knight each decision either because we may think that the emails the most critical thing out there but development may see the donor system as the most critical out there program might think that the case management system is the most critical out there, so you finance wants their account, they want their accounting system up. Obviously you’ve got to have an order in which you bring these things up. You’re probably not gonna have enough staff for bandwith or, you know, equipment to bring everything back online, so there needs to be and hopefully your executive team would be involved in deciding for the organization what is most critical in what order are you going to bring those things up? And that needs to be part of your d r plan? Because otherwise, if you’re in a disaster scenario, you’re not going to know where to start and there’s going to be a lot of disagreement of who starts where so you guys need to decide on the order, okay, we solve a few minutes left, but what more? What about d r and related back-up that’s not going to wait till i’m back up because i think we could do a little bit in terms of d r i would say the key points on backups are check them because a lot of time, yes, monthly or quarterly, at least is anyone looking at your back-up back-up work-life one of the scenarios that we talked about that actually happened to my co speaker, andrew, was that their server room flooded and it hit their razor’s edge server, which is their entire c, m, s, c r, e, m and donorsearch system, and they thought it was backing up, but no one had actually check the backups in the last two months, and it was on, and it was not s o in terms of back-up just typical, you know, pay attention to the maintenance. What do you backing up? Has anyone checked it? And again, if you’re using a manage service provider, make sure if they’re responsible for for looking at your backups of managing them, make sure they’re doing that. You know, double check and make sure that they understand that your backups are critical and they can’t just ignore the alerts about your backups. You know, you don’t want to be in the unpleasant situation of three of our servers just got flooded. We need the data and discover nobody was backing it up. It ain’t exactly okay, all right, anything else, you wanna leave people about back-up before we go to the broader d r no, i think that’s good for those were the highlights for it. All right, so back to the disaster recovery. What more can we say about that? There are going to be a lot of watches if you’re in a large d our situation. And so one of things we stress is one getting down into the details of your d. Our plan before disaster hits. Because if you’ve never thought about how you’re actually going to do the restores air, actually, how you’re going to be rebuild those servers. You need two ahead of time. A lot of folks never practiced have a fire drill. I hate fire drill, but and you don’t have a live fire drills in this case, it might be a live fire drill. You don’t want to have that, so you should make some effort to practice, even if it’s just something small, you know, trying to restore one server. I mentioned in this session that i was put in a situation years ago at johns hopkins university, where we were choir, to have verification of live tr practice, so i was put in a room that had a table, a telephone, a server, and we were carrying two laptops and we couldn’t come out of the room, and so we had completely restored our domain. We had a set of backups on the thumb drive and added the second laptop to that domain improve that we had restored the domain, and an independent person that was not connected to our department was monitoring to make sure we had done it, and we had to prove it, and that was an eye opening experience is as experienced as i was doing that i’d never done it live, and it took me three tries to do it so that’s, right? Encourage folks to really try and practice this stuff ahead of time and get down into the you know, the weeds on their on their d our plan and, uh and also to think about it, you weren’t fired because way, john no, no, no. I actually like too much, john soft. No, we we did complete it within the time frame, but we were a little startled when we discovered that we thought we knew how to do it first time. And we kept making little mistakes. There were two of us and they’re doing it. And we were surprised ourselves that we thought, oh, of course we know this. This is not a problem, but no, we were making little mistakes because we didn’t have the documentation down. A specific is it needed to be. And so that was a very eye opening experience. There’s a couple of their d r gotchas we talked about, which is crossed. People don’t think about the cost ahead of time. How much is it gonna cost to get you that data back in the instance of my co presenter who had the damaged drives, they weren’t expecting a near ten thousand dollars cost to recover those drives, but that’s what happened when they didn’t have the backups? They had to take those hard drives to a data recovery place, and the price tag was nearly ten thousand dollars. Dealing with insurance is another big one that people don’t think about having to account for all of the equipment that was lost, and dealing with that insurance morass often gets dumped on the auntie department in a small organization. There’s not, you know, a legal department that’s going to deal with that it’s going to be you so to, you know, kind of talk to your insurance provider ahead of time and see what all you have to deal with in a disaster situation. So you don’t get an unpleasant surprise if you’re ever in one a cz well on the insurance topic, just are you covered? Exactly what i think is your equipment covered. And what do you have to to do with that in terms of accounting for it? If you suffer a disaster, you know the gooch is we get so ah, a couple of minutes, if if oh, for days about consciously trying to think about somebody we don’t hold back on non-profit video, i think some of the other ones that we covered in their thick wit mint again to the cost. How much is it going to cost you? Two gets new equipment and did you account for that when you were doing your d our plan and a time to recover? A lot of folks don’t understand how long it may take them to do a recovery and also deciding what is important and what is not important, not just in terms of what should be restored in what order, but in terms of practical things, do you really need to restore your domain? Er, or could you just start over from scratch? If your domain only contains maybe fifty accounts and doesn’t have any associated servers faster for you to just start over and just recreate the domain immediately? Especially if a lot of your emails in office three, sixty five or google maps, you could reconnect it very quickly. So, you know, thinking about more practical gotsch is like that that you should think about have time, you know, obviously it’s that’s the best. Practice to think of all these details and we realised folks may not be able to, so we provided someone sheets and some samples of them of just quick, yes or no questions and thinking this through and things to think about and where will we that is not notice provoc radio has a professional sound i don’t know about ntcdinosaur ten, but that was a way over there. They’re on their own. They can come to us for expertise if they if they need to, but, um, see, now i messed myself up because i ask you about something, but we were just talking about how much, how long will actually take you to recover things and whether or not you should practically skipped recovering something because it might be faster to rebuild it. Okay, i have a follow up to that it’s my smart ass humor, maybe lose it. All right, so why did you leave us with one take away d, r or back-up the session was a little bit misnamed because technically, you’re not going to avoid a disaster. You really can’t. In many cases, you’re not gonna avoid the, but you’re not going to avoid. The earthquake if you’re in that region so you need to plan on how to deal with it. So it’s more like avoiding avoiding your d are becoming the disaster cause you’re not going to avoid the disaster itself, so you might as well plan for it. Outstanding. Thank you very much. Door. Thank you much. Darby america, vice president of technology for lift. This is tony martignetti non-profit radio coverage of ntc non-profit technology conference two thousand fifteen. Thank you so much for being with us thinking thanks to everybody at and t, c and the non-profit technology network next week. What skills are most desirable in your board members? If you missed any part of today’s show, find it on tony martignetti dot com opportunity collaboration with world convenes for poverty reduction, you know, ruin you for every other conference opportunity collaboration dot net. Our creative producer is claire meyerhoff. Sam liebowitz is the line producer shows social media is by susan chavez susan chavez dot com on our music is by scott stein i love that yeah, he will be next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe. Add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for October 7, 2011: Excel in Email Execution

Big Nonprofit Ideas for the Other 95%

You can subscribe on iTunes and listen anytime, anyplace on the device of your choice.

This is a rebroadcast of Nonprofit Radio from April 8, 2011.

Tony’s Guests:

Dave Poulos, Principal of Granite Partners, will share 5 Elements of Effective Email Marketing and have tips for list hygiene.

  • Are you getting the most out of email?
  • Is your list hygienic and only engaging in safe practices?


 
Claire Meyerhoff is Editorial Director at The Planned Giving Company. She will reveal how to write for email fundraising, so your messages get opened, read and responded to.

 

Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

Sign-up for show alerts!

“Like” the show’s Facebook page.

Don’t forget to subscribe to the show’s podcast on iTunes. Download and listen whenever and wherever you want.

Here is a link to the podcast: 062: Excel In Email Execution.
View Full Transcript

Transcript for 062_tony_martignetti_nonprofit_radio_10072011.mp3

Processed on: 2018-11-11T22:46:58.466Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2011…10…062_tony_martignetti_nonprofit_radio_10072011.mp3.427012565.json
Path to text: transcripts/2011/10/062_tony_martignetti_nonprofit_radio_10072011.txt

Durney welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host last week on the april fool’s edition, it was ask awareness for small shops that was with amy eisenstein. She’s, the author of fifty, asks in fifty weeks, and she shared lots of valuable insights for opening up relationships, identifying prospects, cultivating and soliciting all for small development shops. In fact, one of our listeners posted to the facebook page that it was the best hour she spent all week last week. I appreciate that this week we excel in email execution, it’s going to be dave pulis davis principle of granite partners and he’s going to share five elements of effective email marketing and also have other tips about list hygiene. Are you getting the most out of your e mail? How do you develop an email list if you don’t have one? Is your list hygienic and only engaging in safe practises? Also claire meyerhoff claire is editorial director at the plant e-giving company, and she is this show’s creative producer claire’s going to reveal how to write for email fund-raising so that your messages get opened rid. And responded to so we’re all about email in this hour between my guests, it’s tony’s, take two at roughly thirty two minutes into the hour, and this week on tony’s, take two five ways to be a planned e-giving evangelist or an evangelist for whatever it is that you love doing that’s on tony’s, take two. So we’re all about email this week. After this break, i’ll be joined by dave pulis and where we’ll get started with our excel in email execution show. Stay with me. Did the shooting getting ding, ding, ding, ding? You’re listening to the talking, alternate network waiting to get in. Good. Cubine is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl are said to want to nine, six four three five zero two for a free consultation. That’s lawrence h bloom two one two, nine, six, four, three five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio were all about email today, and i’m joined now by dave pulis. Dave, how you doing? Good morning. Thanks for having me, it’s my pleasure to have you welcome. Dave is the ceo and chief consultant of granite partners, which you’ll find out granite hyphen, part p a r t dot com he has been creating successful marketing programs for clients, mostly in the washington d c metro area for over twenty five years, and i’m very glad that his work and his expertise in email marketing specifically bring him to the show. Welcome again, dave, thank you, david. What does somebody do if they don’t have an email list to get started with him as well? Talk about building the list before we talk about what to do with it. Uh, there are a number of approaches that depends on what situation you’re in. If you’re looking for consumers, there are off a lot of ways to build a consumer list. Um, one of the more prominent and more recently evolved is the social media. You can use social media to evolve yourself into an e mail list based on friendster, facebook twitter followers linked in connections those kind of things can all be gathered and uses a colonel for a personal sort of networking list that you can use to promote whatever business you’re in. Okay, we’re non-profits fundraisers, it’s a little more complicated. Okay, well, that’s let’s deal with complicated cause. Our audience is small and midsize non-profit so that’s that’s where we want to be how should they go about it if they have a list of people who have been supporting them? Maybe just for a couple of years, maybe for many years, but they don’t have email lists. Uh, probably the first thing to do is make sure you have permission to communicate with their members are builders. They say something. Do you have a least an address for them? Send him a postcard asked him to send you back their email address. In response, you’ll give them some sort of data special report or a copy of research or something the value to them in response in return for them giving up their email. Okay, so use their their physical address to get their email address or okay on your website if the organization has a website. And you simply ask visitor’s log in before they can access certain pieces of it or certain information that they need include a lot to give them your e mail address. In that way, you can collect it and use it for later. Okay, so maybe not to get to your home page, but to get to some deeper content on your site. You mean then then there’s ah, little there’s an access that requires email address that’s one good way to do it. Because you’re making sure that it’s not just a casual visitor, you’re having themselves collect by their level of interest. Okay, okay. What’s, what you would end up doing if you if you put it on the front of the home page, you’re going to get every tom, dick and harry that entered that in the search. They wanted to see the front page and make sure they got to the right spot. See if there’s anything of interest there at all, you make them register, you get their email address, you send out e mails. You wasted all that time, money and effort to maintain the list. And they have no interest in on what you’re offering right? Ok? Or you might even just turn people off who might have an interest, but they said just to see the home page, i have to sign in, right? Right, you’re going to get some abandonment issues, they’re for your for your web page as well, and there are people that have a legitimate reason to see your front page and can use the information, but that you don’t want to write. I love how you call it abandonment. I’m not going to put you in jargon jail for that way have jog in jail here on tony martignetti non-profit but i already know you. I said it and then you called it abandonment. I just love the you know everybody every every business has its has its language. So abandonment issues. Yes, of your plus, if you know if you having spouse problems, that could be an abandonment issue. But we’re not going that deep again. That’s a different show that’s ahold of yes that’s a whole different person. Um, abandon ministers? Yes. Alright. What about what about events? And if you’re hosting an event, maybe just put post cards on the table at the events or something like that. Anytime you’re gathering an environment where you have potential donors or potential participants, you want to make sure you’re gathering, collecting email addresses, okay, people importing them on their business cards. It’s a good way to start raffles contest, even offering as i do on my website content in exchange for the information we talked about it buying, offering by mail some sort of special report i offer electronically a report on my website and i forced people to give me their email address, so i consented to them. Okay, electronically and it’s, a much fairer trade and people who are looking for something to read like to receive free reading material and return. It makes a lot of that now. Will people see that example on the site that i gave the girl to granite hyphen p a r t dot com they will there’s a new report there on how engaged customers on the left hand column. If you click there, you’ll be able to download on a free pdf of a report guard through some research. We did a little while ago about how to engage customers. Also have tto log in. To give me your email address, i can send it to you, you’ll get a response back that tells you yes, we received your order, and if you like anything else, please let us know, and you’ll also get a confirmation of the fact that you received the order and a questionnaire about whether you like it or not. Okay, so i assume those are all the best practices because you’re doing them for your business, it’s all automatic. I don’t have to do a dog gone thing, and it makes people connected to me much better and gives them a lot more opportunity to give me feedback on the information. And unless they collect their name without creating too much of a problem with their identity and something you alluded to in that description of the way you’re recommending things go about o r non-profits go about building this list is having permission. What? What is what is permission? Marketing and how do we get permission? Permission marketing is a critical step in producing effective push down marketing. What you’re essentially doing is letting people to give you their permission to market to them. And that does two things. One engages their level of interest and let them self select what they want to receive. Two it also tell you how they want to receive it by medium, he opted in is a way of gathering permission marketing. If you send out an e mail to all your members, say ifyou’re non-profit membership organization and say, we’re updating our record, we’d like to give you would like you to give us your email address so we can communicate with you that way. Check the following boxes about what’s appropriate what the best address to use is if we have this information correct listed below. Check that and we’ll keep that. And also, if you do not like to receive anything from us, check the box below to opt out, so opt in permission has sort of past it if you give them an opt out option it’s a little less over on a lot of people to sort of ignore it, which gives you sort of tacit permission to market to them. But the trick is they’ve given you the information and are allowing you to market to them directly without being directly at fort alright, and then you as the e mailer as the non-profit have a responsibility to honor all those selections that the person has made. Absolutely. And if you don’t honor them, your reputation with that person and in general, gets tarnished to the point where it’s almost unusable, and we’ll go into that a little further with, with the a little later on. Ok, we’re going to take a break right now. My guest is dave polish. We’re talking about excellence in email, execution, stay with us, talking alternative radio, twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at our l j media. Dot com. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two, eight sixty five nine to nine xero. Or visit w w w died mind over matter. N y c dot com oppcoll dafs you’re listening to the talking alternative network. Dahna hello and welcome back to tony martignetti non-profit radio we’re live today with dave polish. We’re talking about excel in email execution and since we’re alive, that means we’re taking calls so you can call with a question for dave about female best practices. Frustrations you might be having the number is eight seven seven for a tow for one two oh eight, seven, seven for eight o for one two. Oh, dave, now we’ve developed this list. How do we keep it clean? What’s a clean list? Well, cleanly is one that functions and deliver your message precisely where you wanted to go every time. And there are a couple of things that you need to start with. You’ve built a list that you think is right. The first thing is to make sure that what you start with is good, that we all know about computers, garbage in, garbage out. You have to make sure that you all the addresses fit and conformed to the format for proper email address. Okay. Typos, bat fingering the addresses, getting things backwards, transposing characters. Email addresses are far, far higher accuracy level than postal address. Write the e mail. I just has to be exact, right has to be perfect, another perfect every time or it will not go. I know what you have to do is check it bilich manually and electronically to make sure that all conforms and you, khun, send every piece of mail on their towards both to go ok is the simplest way to do that. To send a test email to someone to verify that on dh, then get their permission in the way you described is that is that a decent way to do it? Uh, you’re better off eyeballing a list firsthand mechanical and then going through optically and and making sure you haven’t missed anything. Because if you get things wrong, you may get stuck or trapped in filters and create problems. And what that’s going to do is block you when you get the right of duitz okay, you want to clean it up visually? First, as best you can make sure that all the symbols are right before the domain name it’s not a exclamation point instead because i’m gonna get the wrong key. Happens a lot. You can do search and replace doing this. It takes very little time. To do it electronically and then go through and i bought a list they just have to three people looking over, make sure there’s no glaring errors. You want to make sure that all the domain names that have the letters spam in them are taken out those traps put in there by the sometimes when you rent list more often than not, but occasionally somebody’ll flip one in there. When they’re registering, they’ll give you a bogus address that doesn’t really exist. You want to pull out the ones that have a domain name that’s sort of suspicious looking, you’ll learn about it after a while to make sure you’re getting exactly what you think you’re getting, okay, so to get behind to get into the content, let’s say so this wouldn’t thiss wouldn’t be people filling out cards at an event, probably or mailing back in response, it’s when registering so people might give bogus address you know i don’t have such a good hearted person, i don’t even think of e don’t even think of people cheating on something so simple is that really learned over time that it’s ok, you fill out a form somebody’s going to send you back something, and often those lists are sold over and over and over again, and by the time the third generation sale is over, you have no relevance to the list of all right, and you’re getting stuff that you really don’t want it clogging up your e mail box, and you don’t want that, so they either make up a fake address to give you so that bill passed through the filters as a legitimate address initially, or they’ll give you one that they never open, which isn’t gonna do you any good. Anyway, a lot of those gmail accounts or a well accounts that are free people will just have one of those strictly as they used to fill out all that junk drops into there. I see you don’t want to be in that list. You want to see a legitimate lift with a legitimate carrier, verizon or comcast, or or one of those for home and the businesses typically you want them to reflect the domain of the business there. Part of that tells you a legitimate what gmail but gmail dahna all those could be legitimate accounts, you couldn’t you couldn’t screen all those out? No, you can’t, but you can see one that looks, uh two, far from their real given name. If you have that to compare it to, uh, nobody’s registering, you know, as nerd sixty five jool and they’re not giving you a scientific address or their name is fred spelled backwards or something. You start to look at the bogus ones and figure it out. Okay? And since you did mention something that we hadn’t talked about in developing the list, let’s, talk a little about purchasing a list. What is that valuable for the small or midsize non-profit purchasing a list rental and compiled lists can be of value. You have to be very careful about the source if you go through a legitimate list broker and you’re looking for a very legitimate piece of a database that concerns especially business addresses. Yes, you can gain a lot out of that because those things have been double opt in check they’ve been verified on a monthly basis that they do exist and they are really and that they do fit the profile that you’ve selected when you rented the list. Now you have to keep in mind that those are usually for one time use only, and you cannot reuse them unless you have a special agreement from the renter compile lists are another story, those of those public things that you could buy that say have been scraped off of websites or have been captured out of the air from from email conversations and that kind of thing. Hackers will market these things to bring an extra bucks. They’re not very useful, they’re not very male herbal, and you’re getting into some serious spamming trouble by even attempting to use most of them because they’re loaded with with the monitors and traps and keys in their little tell people that you’re ok, then you want to be working with a legitimate company that you can verify you mentioned scraping off female what’s your trading closely to jorgen jail has, and it sort of has a a suggestion of what it is, but but i don’t want you to even be anywhere near drug in jail. So what? What is scraping somebody’s? It sounds like unsavory practice. It isn’t unsavory practice in its connotation, and it is information what you want to avoid. There are people out there, who will go to a business website and literally capture copy paste electronically scrape off every email address that’s buried in there. Your entire staff listing all your if you’re going to a law firm, they’ve got every lawyer listed on there with a love with a separate email address for them, they’re going to scrape all those off of there and compile them all into a big list. Listen, this may be legitimate, but they don’t know who they belong to or what they go to what level of persons is they have no information that goes with it, it’s just a list of addresses, as if people would really want to communicate with a bunch of lawyers or anything. There could be no manufacturing firm or, you know, the post office website or anything. They just gathered a bunch of e mail addresses from a bunch of list. Sometimes they’ll use. They’ll sort of piggyback on someone else’s, the internet activity as well, and their going from site to site start scraping through that. Okay, it gets very, very tedious and very touchy when you start doing stuff like that because you have privacy issues, you have legal issues? Uh, spam laws have teeth in them. Ladies and gentlemen, they can sue you for spamming. So you want to be careful what addresses you’re using and who you’re sending? Okay? And i didn’t want to suggest that. Buying a list from from verifiable source would be a good way of trying to get donors. I mean, as a fund-raising consultant, i didn’t mean to suggest that this is a way to acquire new donors, but maybe to acquaint someone with your with your non-profit but you’d have to be very precise in the type of list you bought in terms of the interests of the people. Is that is that possible, dave, to drill into get a list of people who are interested in, i don’t know environmental activism, and but maybe in the pacific northwest, i mean, do the lists from vera from from stable and appropriate cos come with that level of detail, some do, and some do not, uh, they’re further a head for business than they are for kapin consumer availability, drilling that deeply. Okay, if you drill down into segments that deeply on consumer list, chances are good you’re gonna have to pay a pretty penny for it. A good place to start with that if you have a specific interest, they look bilich environmental, you would want to try going to print publication that deal with that concept sierra club or audubon society or any of those that deal in environmental issues routinely subscriber list from them could be segmented by geography. And you could also rent additionally, email addresses that go with those mailing address him that way. Excellent idea. Okay, because that, yes, you know, the publications targeted. Okay, great. All right, so we need to get around that trying to pull that out of a compiled list is virtually impossible. Okay. Okay, good. Thank you. So we’ve developed our list. We understand how to get it clean and make sure it stays clean. Has to be maintained another thing, because now thing out, once you’re going to get some activity coming back from it, not only response is that you want, but response is you don’t want your going to get people that ask you to take them off. You’re going to get because you missed the target. It wasn’t who you thought it was not interested. And they don’t want you to lock up their box for the next six months with stuff they don’t need. That’s a good thing. You like getting those out of there? Because that saves you time and money. Yes, too. You’re gonna have people that were out of the office that day and i just bounced back and told you they may get hurt or they may not. Three you’re going to have bounced back for another reason, theis, and that part of the country was a little slow that day and missed something. There was a glitch in in a certain segment of the internet that went down for a moment your mail got trapped in it could be any number of other things. There’s a whole series of bounce back code that the internet service provider will give you that helps you interpret those bounce back unless you separate them out and decide whether to keep that address that is a temporary thing or whether it’s permanent it’ll tell you if you got the address wrong, if that person’s not at that address anymore. If that business is not there, that remains not active. Whatever they’ll tell you. What the problem woobox with it, when you learn how to read the code, we got to get those out of there. Once you’ve sent the first one, you’re gonna have to be prepared with how to deal with all those. Things that bounce back and those happen fairly quickly, usually within the first hour or so after you send it. Okay, so that’s that’s really list maintenance and that that’s going to be happening every time you send to your list sounds like there will be a certain level of activity depending on how little that down to practically nothing. Yeah, alright, depending on how many people you’re mailing to if it’s just a few hundred, you’ll have fewer of those which is get you in fewer because you’re making good decisions based upon those code taking the bad ones that are going to be permanently bad out. All right, you’re not re mailing, right? Okay. So, uh, well, let me just remind people that my guest is dave polish he’s, the principal of granite partners. And we’re talking about ex selling in your email execution. So then, dave, we have developed our list and it’s clean, and we’ve gotten the appropriate permissions and we know how to maintain the list over time. You have some elements of effective messaging, actually. What to say? What? What? What’s. Your first bit of advice on what the content of the message should. Be, uh, some of it is what to say, and so that is how to say it. Okay, um, the first thing you’re going to notice is that with the new influx of mobile customers that are out there that have their email come to a mobile device, you have far less real estate with which to impress the recipients you have basically a from a dress and a single subject line that’s all they’re going to see on a mobile device there’s no preview function. So what you have to do is make sure that a the address you’re sending from is from a brand they will recognize or at least understand. So whatever service you are using to send these out, if its outlook, you have to set up a box that sort of carrie’s co-branded makes sense for the outgoing mail or if it’s a service, you want to make sure that they’ve gotten you on outgoing address that reflects your brand so that they know who this thing is from and they recognize. But wouldn’t wouldn’t the service just be using your own? You’re you’re non-profit domain name, sometimes they do, and sometimes they don’t they have what’s called rotating? Yeah, what’s. A rotating what’s, a rotating. Why would they understand? Why would they rotate for the same non-profit why would they use different domain names to send from? They’ll mask them behind an existing name, so the recipient will only see your name, but they’re using ten or twelve different outgoing addresses because they could shove more down the data pipe. That way they can spread your list out, get it out the door faster, but if you’re a non-profit you want it to come from your domain, absolutely time your domain is that the physical space that your domain inhabits doesn’t allow enough passed through dahna you can’t shove enough email through it fast enough because you just don’t have enough bandwidth, you didn’t run enough stone, so what happens is they’ll spread it out and they’ll mask it. They’ll refer to your domain name. The recipient only sees your domain, which is good, but they’re using ten twelve different ones with sam filters will pick up on the sub and block things out on who’s, the who’s the day that we’re talking about is this a company like constant contact? Is that o r who’s today you’re referring to there are service providers after that do nothing but deliver both female. They are, they’re registered there, certified they’re they’re very, very compliant with the service providers that give you internet access and then actually deliver and carry the mail. This is a middleman that you would go to as a non-profit if you have a list of of ten or twenty thousand potential donors that you’re going to be sending to routinely, you’re not gonna be able to shelve twenty thousand addresses through your outlook account and with any kind of accuracy or time limit. Okay, so what you’re gonna do is anything over about two hundred names you’re gonna want to goto what provider that sends out both female for a living that’s all they do and is constant contact an example of what you’re talking about male chimp? Is that an example? Or there are eyes that i am i in the wrong line, the wrong space, you’re in a similar space in a different scale gostin contact and male chimp and those kind of things arm or of the do-it-yourself version of that, their sort of big versions of outlook, they’re attached to larger relation all databases that lets you get mail out in larger volumes by yourself from your workstation, ok, here, but if you’re sending ten and twenty thousand, even though we’re gonna have a problem, they’re going to start to bog down and go very slowly, and they’re going to use up a lot of bandwidth, okay, but for our audience of small and midsize non-profits the ones i mentioned, what might be suitable absolutely after they’re a great way to get started. If you’re looking at that between two and five thousand names of any kind. Yeah, constant contact, be a very good bargain, ok, dave, we have just a little less than a minute left. Why don’t you tell us what you think is coming next? What’s the what’s, the next generation of email going to look like email’s going to get a lot more robust in the next six months to a year, you can bet on the fact that you’ll be able to embed photographs and video in your outgoing e mail and have it be interactive and reacted currently, if you put an image in an email, you run the risk of having it be screened out by spam filters or by network. Firewall because they don’t allow images, they scan for them and they remove the as being too large, and they cut down on the volume of data traffic so they get rid of them. So if you’re putting an image in there, one of the things we tell people who don’t let the image tell the entire story, have some text that tells the story because the image probably going to make it and you see video coming in email, absolutely video will be able to be embedded in outgoing email beyond the capability we have today where it’s, just a lincoln it’s, actually resident somewhere else. We’re going to be able to actually carry video imagery on before too long. All right, we have to leave it there. Dave pulis principle of granite partners, which you’ll find at granite hyphen part piela dot com dave, thank you very much for being a guest. Thank you for your excellent ideas. Pleasure. Enjoy it. Thank you very much. After this break, it’s tony’s, take two. You’re listening to the talking alternative network. Geever oh, this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is we do whatever it takes to make our clients happy contact them today. Admission one one media dot com hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back. It is roughly thirty two minutes after the hour, which means it’s time for tony’s take two, and after that, i’ll be joined by claire meyerhoff and we’ll continue talking about ex selling in email execution five four tonys take two five ways to be a plant e-giving evangelist something i blogged about this week, it actually could apply to anything that you that you do that you love doing, and i hope you really love the work that you do so much so that you want to evangelize about it. I chose planned giving as the subject of my evangelism on this week’s blawg, and i’ll just share a couple of the things that i think go into being an evangelist for what you do. Yeah, i love it, you know, in my example, you gotta love plant e-giving you gotta recognize that it has value for non-profits and for donors and for their families, and recognize the good that it khun do for society as you’re helping charitable missions. So whatever it is that you want to evangelize about, you really have to love it and be unashamed about your love of it don’t talk you know sort of humbly or shyly about whatever it is you want to evangelize about, you got you need to be out in the open, you need to be enthusiastic, which should be easy because you love what it is you’re talking about, so carry that enthusiasm don’t don’t don’t talk, you know, sort of humbly about your your love of the subject you want to evangelize about lear, love of your work and and and as you’re being unashamed, spread that word, spread it to people that you work with, people who are in your network that you don’t work with, um, when the topic comes up, you know, what do you do? What do you love doing? You want to be unashamed about sharing it, and you want to use the opportunities that you have to spread the word. And so those are three of the ways that i think you could be a plant e-giving evangelist or an evangelist about whatever it is you love to do, and you can see my blogging m p g a d v dot com for more on those ways and a couple of additional ways as well, and also always the reminder that we are on itunes you can subscribe at itunes, listen and get automatic downloads of the show and listen at your leisure on the device of your choice, whether that’s, tablet or phone or desktop or laptop and that is always at non-profit radio dot net that is tony’s take two for friday, april eighth. I’m joined now my guest is claire meyerhoff. Claire, how are you doing, tony, right, how are you? Pleasure to have you back. I’m well, thank you very much. Claire meyerhoff is editorial director at the plant e-giving company, and she is the creative producer of this show. We’re going to talk about howto write for email fund-raising so that your messages get opened, read and respond to do so. Continuing the topic of excel ing in email execution claire so dave paulus sort of left us with write a perfect point, i think, talking about the header of the email he talked about where it’s from what’s your advice about the subject line of the email? Well, the subject line is really important because if you think about your own email use, what do you do? You’re on your iphone slip. Through it. So the subject find is very important and what you want to do, it make really some buddy. So so whatever you are promising them, you need to deliver it on the inside. All right, clara, i’ll tell you what were you sure need to repeat? Actually, what you said about the subject line because you were you’re breaking up. You’re on a landline, right? I am on a landline, and i’m hearing some feedback. Okay? I know the feedback is a little challenging. Try toe, i guess. Talk through the feedback and or maybe not listen so much, but just just talk on dh when you’re done talking, then put the earpiece back to your ear. But could you tell us again what your advice is for the subject line? I’ll do that. Ok, ok, my advice for the subject line is the subject line is going to be the thing that the person will either open it for. They will delete it so your subject line needs to be something that is really, truly news. What? What is it that you are going to be telling people or you want them to do or you want them to hear about most? So put that in there and basically only about thirty characters or so because they don’t even see the rest of us. Put your good stuff up front. Yeah, you sort of have to write that like headline, right, it’s, it’s, a lot like a headline and think about the news business and think about why you pick up a newspaper and read it it’s because of the headlines and any new yorker knows that york post the daily news, they’ve had a long history of really pretty interesting headlines that really grabs your attention. So think about the same thing with your non-profit what is your non-profits headline? And what is the headline for this newsletter that for sending people something generic, like may newsletter june newsletter? Okay, yeah, i have to. Yeah, the new york times are the sari, the daily news and the new york post. My favorite. Well, one of my favorites there’s a whole book about new york post headlines, which is it’s called topless body in head headless body in topless bar. Aunt, i have a copy of that, but it’s a headless body in topless bar from a murder. But one of my favorites was when jack cousteau’s ship crashed and the headline was calypso collapse. So isn’t that genius? I just have to show you right now, it’s go on and you’re like a save the whales organization. You’re not gonna have that to live so collapse. So are anything like that? So i think that’s pretty cool, it’s. Hard to be that clever. But those clever and you know what? If you were that clever, someone would probably open up your email. Certainly. What do you have any other advice for? The for that header information. Uh, maybe the from la who should be from or or any other advice there. Well, unless everybody knows that lisa is the head of your organization, it shouldn’t be from one person instead, make it from your organization and have it the name something that is sort of more of an action. Kind of a word. Like not information, but news. Maybe, you know, news at habitat for humanity, dot com or something like that. So give it give it a name that is a little newsy sounding might get someone’s attention better than, say, info at or or you know, something really generic and, you know, keep again, keep it really, really short. And you put the key words right up front and whatever some buzz words are that air right now in your field. So if sustainability or something is a good buzz word, that and so definitely just put the key words right up front that the main thing, okay? And you mean in the from line, so maybe sustainability at the domain is that is that what you’re suggesting? I’m talking about the subject line, so okay, you have your nature organization, and you’re always talking about sustainability, and the name of your newsletter is something with sustainability. Perhaps that could be your email address. I hadn’t thought of that, but it could be whatever, whatever you want. So that it’s recognizable and again it’s all about the brand and it’s recognizable and always be thinking about who your audience is. And i like to think of your email recipients, the people that will open the email and those are the ones we care about, the most people that actually open it, and then the few that follow through, right? Who were those people? Those are your most boyle people just like implant e-giving who were the best plan giving donors your boil donors, people, that e-giving for a long time with the people that are actually opening and reading. Your email, those who you’re really boils followers those year loyal supporters? Yes. Oh, so you’re you want you’re saying you want to have them in mind as you’re crafting your message? Exactly. Keep them in mind. What? What do they care about? So think about a few people that you know, supporters of your organizations have names and faces and think about what are they interested in? What is kathy interested in? What is robert interested in and crafted that way? Ok, on, daz were crafting our message. What’s your advice about how long it should be the subject line. Oh, no, the length of the body of the message. The body of the entire email newsletter should be chunked. So if you have, you know, one big article, you know, trumped that up into different articles. But faras length, you know, there’s. No specific lengths to into an e newsletter. It could be his long or short. As as you like. Think about the ones that you read and pattern yourself after that. If you’re bored after a certain amount of time, then your readers our board, pretty sure. Okay. What other advice have you got to share? I’ve been sort of, you know, suggesting topics, but you tell us tell me what? Your your advices. Well, here is some duitz do plan ahead. A newsletter done that’s on the fly usually looks like it’s been done on the fly. So plan your news letter ahead of time and that means preparing an editorial calendar. Maybe for the whole year. How often are you going to send these out? If you feel like you can send out one a month that’s great. And then think about what you might be doing in those months. Like, if you know, your annual report is coming out and you’re gonna have a lot of new information, then you know that khun, your main news letter might be packed with a lot of great, um, like statistical information, all kinds of cool stuff that you know about in may, but of course in december of the holidays, so you know that you can do holiday related things, so come up with an editorial calendar, so if you’re going to do it once a month, pick a day that you think is a good day to send it out when your readers are most likely to read it and then plan ahead, say well in in february and do this in march. We’re going to do that and have a couple of things knowing full well, what what’s going on if it’s september back to school and that’s important for your organization. Well, then that’s your back to school newsletter and you know you’re going tohave information about that and also decide on a goal before you do your newsletter what’s. The goal of the newsletter is the goal just oh, well, we want to tell people a bunch of stuff that’s going on. Well, that’s not a goal. What’s your real specific goal. Are you entering into a campaign? Are you announcing something? And you want everybody to know about it? Are you trying to raise money? Are you trying to get people to come to an event to sign up for a walkathon? What is the goal of the newsletter and then work backwards from what your goal is. Okay, claire, we just have about thirty seconds before the break. You mentioned planning ahead. And maybe as much as a year as you’re developing your email marketing plan. You want that? To be dovetailed with your other marketing activities, right, you might be sending print pieces as well around your events, things like that, right, absolutely. And marketing is a huge challenge for most small non-profits. The person doing marketing is also doing fifty other things, so the more planned you khun b, the easier it makes your job, so have a little marketing plan for the year, even if it’s one page and it’s a calendar, we’re going to do this in january, february, march, april, may, june, july, august and it’s all about when you send postcards. When you send email, when you send a regular newsletter and other mailing, okay, we’re going to take a break. My guest is clear meyerhoff editorial director at the plant e-giving company were ex selling an email execution stay with us talking alternative radio, twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Durney i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert two one two eight sixty five nine to nine xero. Or visit w w w died mind over matter. N y c dot com upleaf do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing for mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is, we do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking dot com. Dahna hello and welcome back. I’m talking to claire meyerhoff and were ex selling in your email execution. Claire, you had a list of do’s that you wanted, teo continue sharing with us. Well, some other dues are due. Motivate your reader. You are sending this email to them, and you want them to do something and you need to motivate them to do it. And the easiest way to keep them unmotivated is too forthem, boring and dull. And the best way to do to motivate them is to tell them about something great that’s going on. That really would matter to them. So, do you have a really great event coming up? Do you have something really cool that you and your organization to tell people about it’s is? And news means it’s, usually something you what’s going on in your organization. That’s important to your reader? Not just what’s important to you? Yeah. You just finished your quarterly report, or or you have a new, you know, drink machine in the break room that might be important to you. But it’s not important to your readers. So think about the things that you are. Reader will think. Okay? And that’s consistent with your advice earlier just have a few people in mind and think about what’s interesting to them and write to that audience and think about what’s interesting to them also do the cocktail party saying or the or the coffee shop thing where if you ran into someone at starbucks and they said, hey, what’s new in your organization will help. Yeah, excellent, right? If you just had a couple of minutes, right? Excellent. Another any other dues? Uh, you might want to tell people why this is important now, which is usually through for fund-raising so what is going on right now? Why this is important. So if you’re an environmental organization and there’s some sort of threat that’s what you want to tell people about right now, we need to do this now you need to sign the petition. Now you need to send the money now we’re trying to fight it now your call to action it’s the call to action and make sure your call to action really is a call to action and that you’re writing matches the urgency of it. What i see a lot of times in email that i get from a lot of different non-profits is, you know, it’s sort of the henny penny email the sky is falling, they’re taking our rights away and they’re going to ruin the environment and they’re really bad, and i don’t really want to see that i want to see the action i want to see, like what you were doing, like, you know, we’ve got a bus on its way to this place full of volunteers, and they’re all going, and we need some gas money, like, i want to know what the thing is right now, the action that you’re doing that you need my help, why are you writing to may? Why is that news? So tell me that okay, before we get to your don’ts, which i’m sure you have, how do you make sure that you’re emails are consistent with your general identity for the organization? So they look like the rest of what you send out, whether it’s emails or website or or print well, that goes back to your marketing plan if you have one in some places, don’t you don’t have one it’s pretty common. So think about a couple of simple things that you always do and include that in your newsletter. So if you always have a pet of the month because you’re the animal adoption agency and you always have a pet of the month and you have a cute little name for it used that, make sure you use that in your in your identity, so use those identifiable things that you’ve already created, and if you don’t have some it’s time to create them, okay, so that’s excellent that’s the substance? What about just the appearance of the messages? How do you mean by the appear? What? What artwork? You might include the photos or our identity elements that you have for your non-profit well, i was listening todavia earlier about sending photos and e mails and how a lot of those get filtered out. So i’m definitely thinking about the photo thing because if people aren’t getting them that maybe not a great fool. I love photos if you can use photos, photos are the best and frankly, a lot of times your most loyal donors are also on facebook, and they’re a friend of your organization on facebook and as long as you’re not putting up things like ten times a day, they’re interested in being what you have there not gonna block you. Okay, so think about your facebook think about your email newsletter in conjunction with each other and how they can play off each other. So if you have a great, great photographic like the best photograph that tells the story of your mission like no other photograph, use that photograph a lot of times, repurpose it so you might want to send it in your e news letter and have it on your facebook and in your e newsletter say there are more photos like this on the facebook or on our web sights and people through the website where there are more of these great photographs and then take that really great that one great photographs and put it in your print newsletter used it on a postcard for fund-raising let’s say, you’re doing a little plan giving postcard campaign. Put that one great photo on that postcard so we use the good stuff that you have. Good, we have just about two minutes left. What are some of the don’ts that you want to share? Well, it’s funny that you say that because i try to be positive these days. So i wrote a big list. Do you have all dues and no don’t so i thought for sure. Ok, right around. Okay, well, so okay. Don’t don’t be not creative. Be creative, be creative use of environmental organization. And you just did a survey about ice source in your community. What are the top three? See, that would really get attention. So be creative with stuff. The good stuff that you have that’s interesting that your organization really had a handle on. So let’s say you are an environmental organization. You just did a big survey, and out of that survey results came the, you know, little thing that wasn’t the main focus, but in it was, you know, people complain the most about the certain areas in your county that we’re the biggest eyesores. Well, that’s a new story for you where you can say, what are the top three ugliest eyesores, the whole county. And you can do a lot with that that’s really interesting people will open up that email is your town, you know? Is this eyesore in your neighborhood? Why don’t you leave? Us with one more of your dues or however you want to phrase it dues or don’ts duse or don’t? Well, i like to talk about, you know, writing and words and storytelling, so just do tell really good stories that are about someone that affect other people don’t talk about yourself and how how great you are, talk about the people that you’re serving and how you’re solving prop emblems for people. I’ll give you this one. This is my one last tip i give everybody these days, you can’t think of a story, look at the money, find out a recent gift that you’ve got and how did you use that money? And then find the person that’s benefiting from the money that you’re using. So, for instance, if you just got a gift and you build a handicap ramp, who is benefiting from that handicapped wrapped rampant your facility to find that person and do a story about them and that’s where you find your story stories, they’re everywhere to follow the money, certainly because charities are doing good work so people who are people are benefiting those stories should be very common, right? Where’s the money. Going find, find someone benefiting from it and focus on them. And where would their life be without this organization? And where would their life be without specifically this money that just came in and how it was used? You had a big campaign. Everybody gave money, you raised thousands and thousands of dollars. Where did it go? Thank you very much. Thank you very much, claire. My guest has been clear meyerhoff editorial director at the plan giving company and creative producer for tony martignetti non-profit radio next week we’re going to be all about auctions if if we bring that a little further, may weaken do advertising and awareness advancements in auctions in america. But well, for right now will just stop with all about auctions silent, loud or online. What’s it all about auction’s. My guest is going to be roger divine of divine assistance and he’s going to explain what auctions are all about. I hope you’ll be part of that conversation on we’ll have a group sing at the end. Maybe also scott koegler, our tech guru, and he’s, our regular contributor. Of course, you know that he’s, the editor of non-profit technology news and he’s going to share what’s newest in technology for your non-profit keep up with what’s coming up on tony martignetti non-profit radio. Sign up for our email alerts on the facebook page at facebook dot com and then the name of this show. And while you’re there, like us, become a fan on itunes, as i talked about earlier, that is always found at non-profit radio dot net subscribed. Listen, any time on the device of your choice, as i said, a few times are creative producer is claire meyerhoff, our line producer and the owner of talking alternative broadcasting is sam liebowitz, and our social media is by regina walton of organic social media. Booker t and the mgs composed our theme music. Thank you very much, guys. I hope you’ll join me next friday, one p m eastern for tony martignetti non-profit radio, as always on talking alternative broadcasting found at talking alternative dot com. You’re listening to the talking alternative network, waiting to get you thinking. Dahna cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Are you feeling overwhelmed in the current chaos of our changing time? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com you’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fit. Join Joshua margolis, fitness expert at 2 one two eight six five nine two nine. Zero or visit w w w died. Mind over matter. Y si dot com. Durney talking. Hyre