Nonprofit Radio for September 14, 2018: Getting to Know Community Foundations

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David Rosado & Kaberi Banerjee Murthy: Getting to Know Community Foundations
They’re closer to your work than private foundations. What else distinguishes CFs and what are they talking about? How can you build a relationship with yours and tap into donor advised funds? On the second show in Foundation Center Month on Nonprofit Radio, our guests are David Rosado from Foundation Center and Kaberi Banerjee Murthy with Brooklyn Community Foundation.

 

 

 

 

 

 

 

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Dahna hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I am your aptly named host and we are back again live from the foundation center in new york city or second show foundation center month on non-profit radio. Oh, i’m glad you’re with me. I’d be thrown into cairo chemist, asia if you handed me the idea that you missed today’s show getting to know community foundation, they’re closer to the work in the community than private foundations are what else distinguishes community foundations and what are they talking about ? What’s trending ? How can you build a relationship with yours and tap into donorsearch vise funds on the second show in foundation center month on non-profit radio, our guests are david rose otto from the foundation center and cadbury banerjee murthy with brooklyn community foundation. We’ll take questions from our audience is we have our studio audience, thanks very much for all being here, and we have lifestream audience on youtube as well. Glad you’re with us. You two were gonna get your questions all so you could put them in the comments. I’ve got giveaways later, so keep your phones handy. And that includes our youtube, our livestream audience. You’re included in the giveaways. Tony’s tech, too, its foundation center month. I’ll say more about that. We’re sponsored by pursuing full service fund-raising data driven and technology enabled. Tony dahna may slash pursuing when you see piela is guiding you beyond the numbers. Witness piela dot com bye, tell us turning credit card processing into your passive revenue stream. Tony dahna em, a slash tony, tell us and by text to give mobile donations made easy text npr. Two, four, four, four, nine, nine, nine. Excited to welcome our second panel, tio not probably a month at the foundation centre. Welcome, good to be here, be here, barry, seated next to me, could bury banerjee murthy is vice president of programs at the brooklyn community foundation leads there for million dollars grantmaking programs and advocacy work around racial justice. The focus of our work is youth of color, immigrant rights and criminal justice. She has more than fifteen years of philanthropic leadership at local, regional and national foundations, including crown family found philanthropies in chicago, pick our foundation in new york and james trust and cox trust in boston. The foundation is at b, c f and why dot or ge on dh kayal wyatt foundation david rose otto is the member services manager for cf insight that’s, a service of foundation center focused on community foundation research and benchmarking. He oversees operations, including its data architecture, and responds to requests for support and knowledge from member and nonmember visitors to see if insights at the foundation center he’s worked on all aspects of data acquisition and grants. Indexing for community foundation york is that cf insights dot org’s and at cf insight he’s at david rosano, eighty four. Very david again. Provoc. Uh, david let’s, start with you. I know it is. Am i overstating it ? If i see you, the nation’s expert on foundations, you have a ton of data on immunity foundations. Yeah, you could say i’m among them, if you want. Sure. Uh, small in selecting. Yeah, right. It’s ah, yeah. Resting finally group yet i’m sure you know, we if i could talk a little bit about cf insights in general, so see, if incites the cf ncf inside stands for community found asian, as you might imagine. And we do maintain a database, primarily financial and operational data. Uh, that self reported by the field. Tow us. And you know, one question that we ask and it’s kind of, you know, it’s a tag line, but it’s also a question that we ask when that is, you know what ? If each community foundation could know what all community foundations collectively now and so that’s what ? The databases, therefore it serves a dual purpose. You could say that it is that so one of the main purpose is that it provides. It helps us provide a snapshot of what’s happening. In the community foundation field. How it’s growing. You know what ? Some of the key differences between community foundations of different sizes and how they operate and how they’re at how they’re built space, how many community foundations are you collect eso annually ? We collect data on around a third of the fields about two hundred seventy five community foundations do the survey that we do. And we we do capture the activity of all the, you know, all the largest in the country, but we do have a mix of a lot of smaller ones, and they want it once that kind of well, what you doing with all this ? Yeah. So the snapshot is available at, uh, website called. Uh, columbus survey results dashboard. It could talk a little bit more about the survey that we do, but it’s columbus survey that cf inside start organ and that’s not shot. You’re sharing this with databases. So this is where the raw data this is, where they can access some of the raw data. But this is where they get a snapshot. There’s analysis. There. There are a lot of graphs and visual ization narrative about states lower, so columbus. Survey that see if insides dahna columbus survey. Cf. Insights. Dot org’s. Cats, right ? Yeah. And the reason it’s called the columbus survey is because there was actually started by the columbus foundation thirty years ago. Yeah, so we do provide that snapshot. But it also is a way for our member community foundations, of which we have about one hundred thirty, of them, who consign onto the database and perform benchmarking against each other in a variety of different ways. So they can query that data. Look for other community foundations that are roughly their assets size or up their age. Or have a similar staffing makeup. Teo. Kind of compare their performance against us. But, you know, see if insights is not just that database. We do also do a lot of research on trends happening in the field. So where, uh, you know, i’m constantly going to conferences around the country that our community foundation focus. And, you know, i got to hear a lot of conversations that are happening. And they usually are the seeds. For some of the research that we do around, you get the frequent traveler points. When you’re fine, you get some of those things that it’s part of the report. So so members so communication members can ask questions about funding trends ? What do you think ? Maybe underfunded ? What they’re what they’re piers air doing ? Yeah, yes. So they can ask questions about what their peers they’re doing it’s really more based on the operating model of the community foundation, less so than specific issue areas that their funding. So, you know, if there’s a, uh, you know, they might want to compare themselves to other community foundations that are similarly focused on dahna advice funds as they are, i’m just kind of get at, you know, you know, what is their growth rate over time to see whether or not they might be keeping pace or something like that ? But it does go beyond that ? Because there we do collect data on, you know, the revenue streams that are collected by community foundations as well to get at some of the operational difference. What are some of the ministry ? So a lot of it is going to be administrative fees that are assessed on funds. So, you know, if i find holder, uh, you know, contributes to a fine. They do get assessed a fee on that. And so the community foundation collects that. Some of them are transaction based. Some of them are, you know, it could be investment income. So some of these funds are permanent funds that are set up and invested in various ways. Yeah, source of revenue. It gets interesting. Common sources of revenue. Yeah, i mean there’s, a really great there’s, really the main ones. Yeah, dahna piece is gonna be the main driver, it’s, usually book of what the we’ll come back. Wait trends check. Yeah. You know what you’re saying ? Acquaint us, not you, not the long version of brooklyn community foundation, your endowment fund, your donor advised funds program. Absolutely so at brooklyn community foundation, where the burroughs foundation, the burroughs foundation in brooklyn. Um, we started about nine years ago, so in two thousand nine, we were a conversion foundation from a bank, so we do have an endowment. So we’re a little unusual from the trends that i think are being talked about in terms of how many assets help what are assets are and how they’re divided amongst the different ways of giving the big piece of it for us. As the community foundation is about five years ago, when we wanted to be able to really think about how we engaged with our community, what we did is we instead of having the board sort of closed doors and decide for themselves what they wanted to be doing, we actually went with a thousand conversations with people in brooklyn toe ask our community what they wanted from their community foundation. And so is i think we think here about like, how community foundations are different. I think one of the things that we’ve been really trying to do is make sure that we’re accountable to the community that we serve, and that is the community of brooklyn. So both in terms of the donations being given to the foundation, as well as the grants that were giving to the community and being able to really change the hierarchies and the ways in which believed to be usually shows up. So we do about half of our staff, a community fund grantmaking via staff lead grantmaking and half via constituent lead grantmaking so that’s being ableto bring communities into the decision making process and have them actually make the recommendations to the board on how the foundation’s allocations get shared with the community divers is broken. Super diver, yeah. Ee yeah, i mean, i okay, so now my communications person is going to kill me because i don’t know these facts at my fingertips, but it is seventy percent immigrant and of color, and so if we think about, like, the overall diversity of brooklyn, very diverse and because we think about the size of brooklyn, brooklyn was a city unto itself, it would. Be the fourth largest city in the united states. So even though it is a no one of five boroughs of new york and it sort of gets bed into the new york numbers, brooklyn unto itself is a very diverse and be very large. Um, and so as we think about the work, and despite that, only four percent of philanthropic dollars from the new york philanthropic scene actually get into brooklyn serving brooklyn non-profits four percent. And so as a community foundation, one of the other pieces that were really committed, teo is shining a light on all of the amazing work that’s happening in brooklyn because we have two, three thousand non-profits that are doing an exceptional work in brooklyn, and we’re also wanting to make sure that we’re able to support the organizations that maybe smaller we have. We have an accelerator project, a program for the non-profits that includes capacity building, technical assistance, we cede incubators, we actually have them within our foundation space, and we built our space to be able to hold them. Um, and we have a newsletter that goes out not just to our grantees, but to non-profits that air doing. Any type of well, they could go out to anyone, but most likely most important, for those who are doing any type of working in the burrow to be able to know of opportunities that they can take advantage of. So all of those things are the ways in which we want to be ableto being de partnership with the non-profits that we served with in brooklyn and also make sure that other people are learning about that. So both other foundations, individual donors, you know, be able to connect a partner organizations with one another, ensuring that were really tryingto think around the grantmaking as one tool in our tool kit, but knowing that there are a whole host of tools that were able to use you want to talk about connect attention grantees with donors ? Yes, how how are non-profit audience started in-kind start that relationship, we’ll get to that great e-giving what ? How how common is is all this work computer in terms of commitee traditions role in its community, like as an incubator connecting grantees toe donors, etcetera ? We’re seeing it. General roll kayman yeah, you know, it’s it’s funny, uh, you ask that because one of the kind of basic tenets that you might hear in the fields when you speak to folks that are working in a community foundation is that if you’ve seen one community foundation, you’ve seen one community foundation, which is just not true, and that’s, where a lot of our work comes from is that we’re able to go and actually compare some of the work of some community foundations across the country and makes a generalization. So we waken try our best. Yeah, but, yeah, you know, in terms of some of the work that brooklyn community foundations of brooklyn community foundation is doing, you are seeing a bit of a shift across the field from a lot of community foundations that are interested in moving from, you know, kind of a financial asset manager to more of an active player within their community, so they do that in very different ways, you know, it could be, you know, self operated initiatives that they run t either try to affect impact and, you know, graduation rates are work first development, some issues on their own initiatives on the right has two fund-raising self-funding yet or eggs that are doing the work doing some of the work on their own. Yeah, brooklyn. Yeah, so we have a couple different things that we’re doing. We have the restore its restorative justice project where we’re partnering with four organizations that are working buy-in for brooklyn schools to be able to move from punitive practice to restorative practice. And then we also have an evaluator who’s being able to take a look at what we’re learning and be able to share that with the field so that’s very different than sort of like the request for proposals. Hello, i process so responsive. I got to believe that there are non-profit it’s a book on that could have done that work themselves with your with your funny why ? Why not ? Why take the initiative on yourself to do it ? So this is one of the things that we learned from our brooklyn insights process, right ? Is that people were worried about young people and around over criminalization and around schools. And so that was sort of a way for us to think around how being ableto look a restorative justice within the school’s, be able to reduce suspensions, reduce disciplinary rates, keeps students in the schools be able to break the school to prison pipeline and be able to actually experiment right like that’s, one of the things that philanthropy is able to dio we don’t necessarily public dollars where you have to prove that everything will work, and i think there needs to be a little bit of risk and philantech be to ensure that we’re utilizing our dollars to their highest end goal on dso what we wanted to do was be able to experiment to see what restorative practices would work and what you know and have sort of like for many experiments running side by side, they’re absolutely not in competition with one another, but we have a cohort that comes together, they ableto support one another, strategize with one another and then and support one another. You could be more nimble. You’re doing the work yourself exactly, she’s going through four or more organs issue and i think the yes, they feel like they’re competing, right, right ? Right. And i think the other piece of it for us is, you know, i talk about our our cycle of engagement or a theory of change, which is that our grantmaking allows us to learn from the community and with that feeds into is advocacy. So part of the work that we’re doing within the restorative justice project is also being able to advocate on behalf of policy change. So we were able to have city council folks come do a circle with our young people have an intergenerational circle in one of our schools, we had a number of folks from different boroughs come with some of their team staff members from their teams learn about the restorative justice project and the impact that it’s happening within the schools and then on actually, we were able to to have that site visit the week before the city council was meeting to think about what, what the repercussions were of a stabbing incident that happened in the bronx, and one of the one of the outcomes of that was that when the city council allocated resource is, they made eight million dollars allocation, all too restorative practice and not into more like metal detectors for the school’s, right ? So we’re thinking not just about the schools and the youth and the teachers and the administrators that will be that will benefit. From the program in their school, but also what’s the hyre and goal of being able to think around the evaluation of the learnings that could impact the field and how that can move to systems level change and being able to get re sources from the public sector, which will always dwarf philanthropic dollars, to be able to move those dollars into things that we can learn there. How common is this ? The community advocacy ? Yeah, it’s growing a bit, um, you know, it depends on the community foundation, of course, and it depends on what the needs of the community are, and i, you know, i think this is actually a pretty powerful example of what the frenchie it’s, a community foundation from others is that they’re able to, you know, to learn from the communities in which they’re embedded, you know, they’re they’ve been there for a while, they, you know, they have board members that are representatives of the community, and so, you know, with their donors that they’re learning about what the needs are actually being bullet. But where is it that private foundations aren’t as connected ? I mean, private foundations could have boardmember zoho are among the community i’m trying to understand the i guess, just how they’ve evolved different why is it that private foundations aren’t as close to there ? Askanase foundation that’s a good question and i’m you know, i i maybe khun present a theory i don’t know if i give you a really good answer to that down with two or three of you, so well, i mean, yeah, i would just say that maybe a private foundation would be a little bit more single issue maybe, you know, it depends on the foundation, of course, but, you know, there might be specific issues that they’re that they’re set up to respond to somewhere as a community foundation is more broad based in terms of their there of their focus and all social community is community now focus, ok, yeah, so it’s, not like they’re focused necessarily on one or two things, but they’re focused on every need of the community which also evolves as the community of walls, and i think that that’s one of the main advantage is that of a community foundation is that they’re they’re embedded there, and they get so learned over and reacted what’s. More that get rolling, yes, a role in the community. So i mentioned the initiatives, but, you know, there there you’re seeing a little bit more activity in the advocacy space. Uh, but there also are a lot of community foundations that may play a more passive role as well, so they’re not necessarily going out and advocating for specific policy change, but they might bring together local leaders who are experts in a specific issue and host a round table or something like that. So i think that that’s, one of the ways in which a community foundation is making their presence known among, you know, not just the constituents in the community but also potential donors as well, who see that these are experts that these are the ones you know, these are the guys who might know who the main players are on a specific issue, and so some dollars might be hyre it might be better, you know, uh, better directed it if it went in that direction, and then they could work with the community foundation donor can to determine who the best you know, who the most equipped organizations are to solve a specific issue. I’d love to hear from our one hundred plus audience members. If you want to contribute, what is what is your community foundation doing, or what do you wish your community foundation would could be would be doing ? Um, you know, then you know, we’ll we’ll throw it to our to our panel to see if if those suggestions make sense or, you know, if you’re if you’re bringing something new that we haven’t talked about yet, what what’s happening in your community in your, uh, should be happening, or what is what is your community foundation doing, but let’s, bring it in. Anybody in the audience live warnings here. Anybody here representing the community foundation now everybody is in non-profit they’re all five, one, two, three yes, grantee granted type organization live in the studio, okay, but on youtube, our life stream bring it, bring it in. If you want, you want to join the conversation, please do. What ? Anything else trending that you’re seeing ? Uh, yeah, yeah. You know, you got more every time i say there’s always there’s. Always more. Yeah, i guess, in terms of the work being done, there’s a little bit of a growing interest in, um, something called impact investing on dso folks may be familiar with that, but essentially what they are are, you know, look, low cost loans that are given teo either a nonprofit organization or perhaps even a for-profit organization with social purpose and these will cost loans, you know, they’re given with the expectation of the return of that of that loan, of course. And so what it might create is a little bit of a cycle. So those, you know, those funds might come back and they might be recycled for, uh, alone to another organization that’s that’s affecting some sort of change in the community. Those impact investments tend to be focused on, you know, economic development, workforce development, but not necessarily so. It just seems to be, you know, the most common example that i’ve seen two very visible examples that are pretty easy to look up and learn more about our, um go go atlanta going tol, which is from the community foundation for greater atlanta, and benefit chicago. Uh, from the community from the chicago community trust with calvert impact capital on i think, the mcarthur mcarthur foundation. And um, yeah, so they, you know, they give these low cost loans, teo organizations that are either looking to become sustainable or to attain a specific impact, so, you know, create three hundred jobs. Back-up oppcoll mary-jo in brooklyn, we’re having conversations around impact investing, i think a lot of organization, a lot of foundations, air thinking around the other ninety five percent, right ? So, like low payout of a foundation is five percent and trying to think about the ninety five percent for us what we’ve actually looked at his divesting on dh so making sure that none of our none of our money is invested in issues that are antithetical to the issues that we’re working on, right ? So we divested from predatory lending, private prisons, guns, those are all things that are challenges that we are trying to address of the of the grantmaking and we don’t want to be making money off of something that we’re trying to address. On the on the other side, and so, i think, is we think about our racial justice lens. We’re royally wanting to ensure that were using that lens toe and analyze and make decisions that every part of the foundation. So, whether it’s, the investing, whether it’s, the grantmaking, whether it’s, our operations, making sure that we’re as solid as possible and thinking about how we show up to do the work does the investing for your endowment fund. You do have an outside. We have an outside investor that does that, and we have a fight. Yeah, way have ah, the uh, fundez finance committee is the one that overseas that, on a quarterly based probably the aspirin policy statement. Yes, advisor has to follow his lead. Yeah, advisor model. Yeah, yeah, yeah, i’m a chance, probably coming. Next-gen what else ? What else is, uh, what else is happening in brooklyn that you think others others should know about ? I mean, i think one of the things that’s important to raise up about the community foundation, i’m sure we’ll get into this more on the way we get to the death side, but within our community fund, so we’re a little bit different in terms of two thirds of our grantmaking is done via community fund, and only a third of it is done via our dafs but even within our community fund, we have about eight different programs. One of our programs is called the spark program and that’s an opportunity like i said to be ableto share our decision making with the community. And so this is a space where every year, thirty five, folks from all over brooklyn come together, they read through all of the applications of organism organizations that are approaching the foundation. Last year we had one hundred fifty. This year, we have about similar they approach the foundation looking for telling us about what future plans they have, and we’re really looking, teo, be able to select organizations that are showcasing some of the most exciting work happening in brooklyn, and one of the things that’s really nice about that is that it not only allows us to be able to have an open process to have folks come in and help advise and make decisions as to where these dollars are going, but it also allows folks to be able to understand the breath of work that’s happening within the foundation and within the sector here, use this as a transition go for approaching approaching community foundation for fundez okay, because everybody here in the audience and the audience is interested in that in that situation, and i’m guessing a lot of the lifestream audiences to so ah non-profit of a potential grantee. I know i have a community foundation local, but i’ve never really developed a relationship. How do i start ? I mean, there are a lot of different ways to do it. I think one of the best things to do is to be able to get on to the ea blast. I’m sure most community foundations have this. We have one that goes out. It shares all of the work that’s happening at the foundation, including connecting you. To all sorts of other opportunities that are open toe non-profits within the sector s o that sort of a passive way to get a sense of the opportunities that are coming. I think the other piece of it is teo, be ableto look on the web site, see what the foundation is funding. I know we talked a little bit about many foundations tend to many community foundations tend to be broad like broad tent. Everything under the sun. Brooklyn community foundation is a little bit different and so far as we know have a number of different opportunities that are focused on what the community told us that they were most investors interested in. So we have our invest in youth portfolio, which is our largest portfolio. We have a neighborhood strength program that’s investing very specifically in crown heights. We have our accelerator program that’s looking into lake undergird and strengthen the entire non-profit sector and so being able to take a look and just do your research about, like, do you fit into any of those spaces and how to approach the foundation in the normal way ? Researchers research is super key i’ve heard i know. This it’s unfortunately r coming that foundations with community or otherwise get a lot of enquiries around interest areas that they don’t work it. Yeah, but the foundation is it wasn’t fun buy-in the organization would have save itself a lot of time and anxiety if it had just done some basic research is beginning, and i am not approaching the foundation. You’re not goingto you’re gonna make the foundation drift for turn direction from its mission, you got it. Basic research is is essential, i think that’s key. I do think the other piece of it, though, and i think this is also true of community foundations, of being responsive, especially to crisis, one of the things that we set up right at the day after the presidential elections, as we created a four year commitment to safeguard brooklyn’s immigrant communities, and so we created a four year currently two million dollar immigrant rights fund, and so that is something that we weren’t necessarily funding deeply before we had an immigrant youth and family strand within our invest in youth portfolio, so we had familiarity with it. We knew about that space of work, but as that as we made the commitment as we’ve deepened our commitment over time, we’ve gotten to know that area a lot better than we did when we necessarily entered into the work. And and i think one of the important pieces of being a community foundation is we still need to know all of the work that’s happening within the non-profit sector, and so we’re constantly having calls with folks that may not necessarily be in the wheelhouse of one of our given programs, but it’s our responsibility to be ableto understand the work that’s happening both to be ableto, like, respond in crisis, and be aware, but also to be able to advise our donors, right, and to be able to say we may not necessarily specifically fund help. But if we have a donor that’s interested in health, we need to know enough to be able tio advise appropriately and that’s one of the places where spark is really helpful to us. Is that it’s a place where, despite the fact that we have, you know, commitments in these given funding areas, we are creating a portal where everyone is able to approach the foundation to be ableto go before the spark committee to talk about the work that we’re doing your open so we’re open in that way i have to stop yes, go for it. We’re gonna continue this excellent. This is what i think people are most interested in is how do i approach way are going to talk about when you were dafs donor advised funds that’s coming up ? How do we how do you connect with those buy-in if you don’t advice fundez donors and donors teo to encourage them to give to your organization, i got a little business hyre pursue it. There are nu e book is fast non-profit growth stealing from the start ups, they take secrets from the fastest growing come on corporate startups and apply those methods and best practices to your non-profit the resource is free as all the resources are pursuing you. Find this book on the listener landing page that’s at tony dot m a slash pursuing capital p tony that i may slash pursuing capital p you’ll get there e book when you see piela they have something new on their block. It’s cold new revenue recognition standard really impact me. Okay, that sounds like a real sleep sleeper. Not even something. I mean, i would even necessarily read that at night, but the point is, that’s, where you want your superiors heads to be right in the tax code. There is this new thing, this new revenue recognition standard, and it it does impact you. It could very well. In fact, you it’s all around. How you categorize your donations, you’re all getting gift. That’s what this is all about. This is where you want your superiors to be in the tax code buried, mired in the new revenue recognition stand. Check out you get the, uh you could get it on. You can check out regular cps a cz well, wagner, cps, dot com. You want to go deeper ? Quick resource is that block. Tell us for credit card processing if you’re taking if you take credit cards, you know businesses that take credit cards that are already supporting you through the months of the show, the show for years, but they’ve been a sponsor for like six months or so. I’ve been reading testimonials from non-profits that referred businesses from businesses that are using tello’s for their credit card processing. Everybody is satisfied what happens is you non-profit in a long tale of passive revenue, could you get fifty percent of the revenue that tello’s earns from all the credit card process ? Is that it that it complete for the businesses you refer you refer businesses use ? Tell us for the credit card processing you get fifty percent of the fees tell us earns that’s the point long tail of passive revenue the landing page for listeners is that tony dot m a slash tony tell us and text e-giving you’ll get more revenue because they make e-giving very simple. If your daughter’s consent, a text message that could give you been thinking about, uh, changing providers of you thinking about doing, uh, text to give campaign check out text e-giving very simple. You text npr for now. Proper mating npr to four, four, four, nine, nine, nine and i’ll get you a special listener offer and info on text e-giving some for tony stick to and i want to spend more time talking about the foundation center and foundations that month on non-profit radio, this is our second episode. We’re here all month. You could see this backdrop is here in the library all month, that foundation there’s still devoted to non-profit radio thank you to the foundation center on dh non-profit radio is devoted to bringing conditions center info there’s there’s a to our listeners to our thirteen thousand listeners each week. There’s, a foundation center staff member on every panel. Well, four shows this month. Hyre and there’s someone from a foundation related to the topic we’re talking about is, well, next week we’re going to talk about private foundation, and soon shulman is going to be the foundation center panelist on on that panel, so we’re spending the month of the foundation center join us if you go to, uh, if you go to tony dot and slash fc mud, you got to use the capitol effort capital c and capital m tony dahna mary slash fc months, then you could see what the other your shows are coming up next to fridays very grateful to the foundation tender for hosting us a whole month of september. Let’s, go back to our panel it’s david rose otto he’s, the vice president of programs at the brooklyn community foundation, know that xero mary-jo thermos present programs of the brooklyn community foundation. David rosario was the member services manager at cf insight. All right, dahna sometimes it gets way we’re talking about talking about spark and allowing portals that allow all organizations to approach a community foundation. Is that is that common ? I’m gonna ask you our most community foundations open tio conversations about what’s happening in the community, even if it’s not an area that they’re currently funding or you think that you’re unusual in that, i think i mean, i would hope that all community foundations are open to that conversation because it’s important, i know i’m of course i’m going on tv, but i wanna ask you i mean, i would say i think yes, and i think partly because many communicate community foundations are big tent and so they may be trying to support a little bit of everything and so buy-in being able to know a little bit about everything is important. If we’re going to support a little bit about everything, very has a hope. Thank you. Could tell me if it’s true cash or is it fulfilled ? I would say it’s probably fulfilled for most of the field. So they have. Yeah, i would say if they have the capacity to do so. There are a lot of community foundations that are either, uh, perhaps either unstaffed or have a very small staff of one two folks. And so you know that so they yeah, they might not be able to take inquiry so they might be focused on, you know, there’s their specific issue areas. And frankly, you know, and becoming sustainable energies as well. But the ones that are larger that, you know, they have teams, you know, that that are in charge of, you know, learning about community needs and being in touch with folks. Those i would say that, you know, once you get to a certain size, then it’s a pretty safe bet. There. There, there, there, there, there. And yeah, i want to give it another two nufer questions. So i want to see anybody. Anybody in the studio warnings have questions. So you’re handup we got any something, anything on ? Yes. Ok. Ok. But the studio audience you still you still open will bring you a mike and you can ask questions. Is there one ? Okay, let’s, go to the top of the live stream, then. Uh, susan, okay, monitoring our luxury. So way first want to say thank you to chance say tv for helping us. They’re listening. And they’re helping us with the quality of the lifestream. And we have catherine barlow on youtube, so i think kathryn was listening to us last week. She has a comment for you. Tony. I got the book guy one last week. Really interesting. Catherine has a comment question. J holds a brooklyn community foundation work. The book was really interesting. So catherine wishes to say brooklyn used to be its own city, and katherine also wishes to ask our panelists. I wish our community foundation made larger grants that made a bigger impact on our communities and programs and our needs. So much a question, comment so larger grants, fewer organizations or smaller targeted grants to more organizations. Uh, i’m gonna ask you first, david, you know, you know, the operations. Yeah, i mean, that’s tricky. So it it it’s i don’t want to dodge the question or anything, but it does depend on the community foundation. So they have, you know, if they have a really robust grantmaking program in there, and they’re making tons of transactions, um, you know, depending on the ability of that community foundation, tio have the funds, frankly, to move, uh, those those grants are going to be, you know, depending on the size of the fund that is coming up from, um, or you know what the focus of the donor might be, some of these grants would be larger. But, you know, some of these grants are also gonna be smaller as well, especially if they’re from a small fallen that’s. That’s a challenge ? Um, i think, well, so we have a wide range, so our largest grant is one hundred thousand dollars or smallish grant is literally a thousand dollars. We our smallest grants are given by our youth fellows, and so they are part of our constituent. Lead grantmaking process where they are making grants to other young people in the community, and they are able to do grant the level that we would struggle with this you should be making lorts uh, fewer large grants or more smaller grant’s teo teo, you struggle with i think it is a struggle. I mean, we’ve ended up in a place where we’re able to do a little bit of each, so we’ve got tiny grants, we’ve got large grants, i would say our average grant is like, twenty five to thirty thousand, so, like, meaningful enough to have impact, i think the other piece i’m just gonna say one other thing, um, which is why i rarely listen to the rules, but i was going to say we also do multi year in general operating support as standard operating practice, and so i think sometimes it’s not only about the size of your grant, but it’s, the way that you’re showing up. So what we’ve heard from our grantees time and time again, is that it’s important for them to have visibility into the future so that they can plan for two or three years about staffing and organizational health, which is what we want them to be ableto have and general operating that they can use the money for whatever comes up. And i think, especially looking at the groups that are responding in them. I mean, i’m thinking specifically of our immigrant rights portfolio, but the fact that those grants are able tto go towards what is most needed in this moment, there are a lot of things that are showing up for organizations that they may not have planned for. And so it’s both the amount and the flexibility. David, what do we know ? The average grantspace eyes ? Um, for the entire field ? Uh, yeah. It’s a number i don’t have on me, but yeah, i was thinking it would be somewhere in the five digit. So it be you know, someone the neighborhood of fifteen to twenty five thousand dollars somewhere in that area ? Yeah. Anything else from from our live stream ? Okay, hyre so let’s continue. Then i want to move to dahna advice. Fundez you have your, uh, broken committee condition has a daughter advice from the program. How do we connect ? If i’ma again ? I’ma non-profit seeking grants. How do i get to know what dahna advice fundez donors are interested in so that i can make my case i mean, i think this is where it’s, good to be able to approach your community foundation and where be able to talk to them in some ways, irregardless of the purported values are, you know, like portfolios that are listed on the website we’re always being we’re always taking these conversations and constantly thinking about what donors we might be able to pull into the grantmaking to be able to bring opportunities that either we’re funding organizations that we may not necessarily be supporting, but we know, would be interest to a donor to them, you know, for us, it’s sort of were small and growing, we were approaching sixty funds, so were modest in size. Um, and we actually dispersed sixty five percent of our dafs assets on an annual basis, so we’re you know, we’re making sure that the money that’s coming into bcs it’s also getting back to the field that’s a common frustration among non-profits among people who study these things that there’s a lot of money sitting in dahna advised funds that isn’t getting out to non-profits that that the donor earned income charitable income tax deduction in the year that they made their gift to the dock to their donor advised funds. But then the money isn’t getting out to charities. It’s sitting in the donor advised, uh, i think the largest is fidelity is fidelity virality latto advice here. Several billion dollars, right ? And many of the top i think many of the top ten, like five or six of the top ten are are affiliated with corporation fidelity, schwab bank a vanguard goldman sachs. You’ll have charged alarms that managed dahna uh how how so, let’s, if we segregate out let’s, go back to the community foundation now saying get out the corporation, how common are dahna advice ? Find a grams in our community foundation. I would say it’s super common there. Yeah, you know, it’s been so everything depends on the size of the community foundations. But, you know, at the minimum, if you’re looking at the smallest community foundations, these are the ones that are under twenty five million dollars in assets. About, on average from our last survey. About fifteen percent of their assets aren’t donor advised funds when you get to the largest community foundations. Those are the ones that are about five hundred silicon valley. Yeah, silicon valley near community trust. You know, chicago, atlanta ? Uh, those guys on average, about forty percent a little under forty percent of their assets are going to be in dahna advice wants and that’s being scared by a couple of the ones that are really heavily, uh, you know, uh, invested in dahna advice funds or have a lot of their assets and donorsearch like silicon valley. But, um, you know, that’s that’s where the average there was a lot of press around steve baller when he made i think of almost two billion dollars contribution to a donor advised funds through the silicon valley community foundation that two billion dollars is gonna ask you right back to the average too. The donation average drink. David, do we know how common it is for community conditions to be a cz proactive ahs ? Brooklyn is in connecting donors, too, to the non-profits in the community with regard to donor advice. But with daughters. Yeah, yeah. So it’s. A little bit tricky. Because there are dahna relation, staff about a lot of these. Community foundation so these are the staff that are tasked with being in touch with the donors and getting them connected with the non-profits that they might might be interested in funding. And so that’s what i would bring up as a potential touchpoint for a non-profits reach out their community foundation if there’s somebody who’s there that might be helpful for them and getting in touch with the donor advised funds, uh, donors, then, uh, you know, somebody in the donor relations department might be really helpful for them. Um, in terms of a proactive approach, i not i couldn’t say it’s super common. I’m not sure how common it is, but my my hinckley is that it’s ? Probably not something that is a proactive approach. Ok. You think it’s too widespread ? I don’t have to. Yeah, let’s, continue. Good burial. What ? We want to break down these barriers. Okay ? Let’s do. It non-profits the potential grantees on dh and the donors who are often totally unknown. Unapproachable. You’re breaking that down if we have. If we were a community where the community foundation is open too, you know, to hearing from us about what we do. What we can encourage grants from the donor advised funds to our work. What else ? What else should we be doing ? I mean, i think being able, teo, even if you can’t necessarily get an audience or a phone call, email, let the foundation know what you’re up to. We’re really good about making sure that our information that’s coming in from organizations gets to r r r dafs side of the dafs side of the house in at brooklyn community foundations, seventy per assent of our dafs distributions go back to brooklyn, so a large percentage of the folks who are choosing toe open dafs at brooklyn community foundation, i think, are doing so both because of our racial justice lens and our commitment tio brooklyn, and the way in which were showing up, and so their dollars aren’t necessarily being distributed in flowing elsewhere. They’re being invested reinvested within the community because policy it’s not because of a policy, but i think if we were i mean, we’ve said this internally, like if all of a sudden it started skewing drastically, one of the questions would be, why not brooklyn ? And then we would need to weigh want them way. Want folks to give where they live, right ? Um, and i think the other piece of it is in terms of the fees that come out of our death one hundred percent of that go into our community fund. So that’s also money that’s reinvested into brooklyn. Eso i think there is ways for non-profits to be able to approach foundations and just build relationships with your cfc the way that you would with any foundation. But then there are other pieces of that of why a community foundation should be more receptive to your doing that unnecessarily and independent foundation that might be like this is so not within our wheelhouse. We don’t have the time or the interest to engage in that way about how audience studio and live stream any frustrations have you have you tried to approach your community foundation on dh ? Were unsuccessful. Any frustrations around dahna advised funds ? Have you had successes with donor advised funds ? Means not all frustration and consternation. He had success with donor advised funds from your community foundation. Has that been working for you ? Uh, happy to hear anybody in the audience. Studio audience ? Nothing still. Okay. Okay. All right. I’m only movement. We’re open for your hands up. All right, what ? What more can we say ? Uh, about committee foundations and don’t and don’t advice fund-raising hope yeah non-profits get. Yeah, well, i was one thing that i could point out is that donor advised funds are super active grantmaking vehicle. So, you know, even though they are growing, you know, popularity, they’re not going anywhere. They’re growing in popularity. Their assets are growing by a lot. So we look at, you know, a comparison between five years ago, if we looked at twenty thirteen versus last year twenty seventeen, um, you know, assets went from, you know, under twenty million, twenty billion dollars to around thirty five billion dollars. That’s a huge jump in five years. Uh, gifts jumped from, uh, somewhere around five billion dollars to somewhere around six billion dollars, but grants from about two and a half billion dollars to over five million dollars. So grants are growing at a rate that’s much higher than it was in what there was between twenty thirteen, twenty, seventeen. So double. So we thought that’s more another. Yeah. Um, and, you know, when you look at the the payout rates, you know, between donor advised funds and other funds that most community foundations that take our survey, you know, we’re looking at, you know, hyre distribution rate that may be hovering around five percent for most of the community foundation when we’re looking at donorsearch vice buy-in specifically, uh, you know, we’re looking at double digits, you know, eleven, twelve, thirteen percent of assets are going back out into the community so on that gap widens the larger community foundation because they have lesson, you know, if you’re in doubt asset, so more of that’s gonna be passed through and go back out yeah, and, you know, at the same time, uh, you know, i mentioned the Numbers a second ago 4:20 seventeen but, you know, about, uh, six million dollars in gifts and five million dollars a grant, so most of those dollars are going right back out the same year, so, you know, just mentioning him is a is a really hyperactive grantmaking all right, because that is a a common argument is that, as i said earlier, that the money is not flowing out of the donor advice, but donors were earning a charitable income tax deduction and the money sitting dahna advice ? Yeah. Yeah, you know. And even with the pale, right, uh, issue there to, uh, we could definitely benefit from having better data because these are numbers that are in the aggregate. So there might be, uh, you know, individual donor advice fund accounts that are that are distributing a majority of their assets or most of their assets in here. Um, where most of what comes in, but there might be other donor advice once accounts that aren’t moving dollars in a specific year, maybe for a couple of years. There are community foundations are out there that are that are protecting against that a little bit with some of their their internal policies. So there’s something called variance power that a community foundation can can exercise and effectively. What that means is that they have final say, jorgen jill, i know. Sorry. I try my best of the final means power with various provisions. Yeah, there’s always closing. But i slept my way back. Um, but so effectively when a donor opens, the donor advised funds are donates funds to a donor. Advised funds. They do forfeit legal ownership over those funds. They belong to the community foundation, so there is a reasonable expectation that that when they make a recommendation for a grant that the community foundation is going to give the grant that they recommend but there’s no there’s, no binding, you know, legal precedent, no agreement that says that they have to do with donor in-kind so the reason i bring that up is because if there’s a donor who doesn’t give a grant for let’s, say, three or four years, depending on the community foundation, that community foundation can then exercise at various power and select non-profits that are as close to the donors original intent as as possible and side distributing this wouldn’t be a first, yeah, encouraged donorsearch media and here’s, our own recommendations will definitely start money out of your own team. Now, this problem booklet, you said money is flowing out. Yeah, i mean, we’re doing site visits for folks to be able to engage with organizations um, we want to, you know, we’re learning about organizations to be able to feed them to donors, so that has not been our not have not been our issue there, which yeah, we’ll take out how common is it that that a committee foundation would exercise that that power ? Yeah. That’s that’s what ? I mean, when i say we could benefit from better data way have individual, uh, you know, fun level transaction data, then we can really get at, you know, how many of the funds are, you know, uh, maybe an active for a year or two, and which are the ones that are super active ones that are bringing that payout right out. So, yeah, you know, i would encourage foundations to share their grantmaking various power, yeah, uh, that seems that seems that seems pretty draconian. That’s we’re taking your money and we’re giving it to you, i think is close to what you say you’re in. Yeah. I mean, they’re trying to align with mission. They join a lot of steps before. Yeah. It’s a pretty for sure. Yeah. It’s a pretty dress. Still no questions about how to approach a donor advised funds about getting money for your non-profit from a donor advised funds. I’m answering all the questions. We’re i’m that good. Like channeling the audience so perfectly if there are no questions, i do have a question that i heard from someone a couple of days ago about if you receive money from a donor advised funds often time it kind of it appears almost anonymously, like ghost money. How do you think a donor who gave that money ? Do you think that donor or do you think the foundation ? Do you think whoever the person is, who made the connection ? So the donor advised fund if there is one, is there any process around that ? Because just to set the stage because the check comes from community foundation, right, right and security condition is at least under no obligation to tell you you the non-profit who the person is, and maybe they’re not even allowed to so that’s the that’s, the issue ? What does that come in here saying word ship ? Yeah, right. How can we say thank you to the donor ? I mean, we have we have ways of being able, and we have a lot of dafs where they’re like e-giving circles and their highly involved, so you would know who they’re coming from. Um, and so in that circumstance, i would say he would just reach out and, you know, say thank you and cultivate that relationship in that way as you would any thing else, the anonymous ones ? I would say it’s still probably a great idea to be able to send a thank you to the foundation, and i would imagine the foundation would forward it on to the death boulder i mean, we’re were in service to being able to support the non-profit sector, right ? We want the money to be able to go to brooklyn. Non-profits and one of the things that we’re constantly trying to do is be able to increase visibility and increase understanding of the work so that more people are compelled to give to these exceptional non-profits they’re doing really important work, so we’re you know, we want to be able to see that relationship flourish and grow, and so i would say that we’re on the same side of wanting to make that happen, even maybe even a little more proactive and specifically say, please pass this on teo to the donor who created the fund and include a little private note for for for our donor, uh, asked the foundation to send that along. We do that implant e-giving all the time when now there’s a question we got one minute. Left. All right, get your quest, tracy made with one question. We’re going to wrap up with this question. You have to be so concise. I pleaded for questions, okay, so this is the first time i’m hearing about donor advised funds, and i’m still unclear. How do you find out about those funds ? Are they listed in the community in the port they listed on the website ? How do you find out what dahna guys funds will find ? Yeah. Yeah, yeah could start at an answer. They’re a couple ways. So, you know, uh, to be so brief. Yeah. So, uh, about ten years ago in two thousand six, there was part of the pension protection act said that, uh, that, uh, foundations needed list out at least a couple of data points about the donor advised funds. So how money they have, how much they’ve given out from them, how much they received to them. So you have an idea of how much of their grantmaking activity is coming from donorsearch vice funds, they might have a listing on their website, but they usually would have an honor roll on their annual report, so they might say they might call out their top donors, and many of those might be donorsearch buy-in might be a good way for you to kind of figure out who among those might have given you that grant ware so i was just gonna say that’s exactly, right ? So, like, i’ve got our brooklyn insights, and so you have an entire page of who well, who the funds are. And then we also have snapshots about each about some spotlighted donors on dh. Talking about what their values are and what they’re looking for. Really. Thank you so much time with giveaways. So, uh, life’s dream on buy-in studio get your phones. We’re gonna be giving away a book. I got the first five people first five people who text are going to get a copy of this book, which is modern media relations for non-profits creating an effective pr strategy for today’s world. This is written by two journalists to former journalists who were on the show. Peter panepento and internet car. They’ve been there on last month. All former journalist. They had a reach. Media. Okay, so, first thing, he’s number, of course. The Numbers 2:5 2 five one five seven nine eight seven two five two five one five seven nine eight seven by the way that area code two five two that’s where i have a home north carolina so you could send good thoughts along with your tax i’ll tell you what detecting a second but you have to keep listening to me two five two yeah that’s morehead city area code where the hurricane is hitting right this second so you’re you’re um but it’s actually being answered by service in california, so you’ll get answers. Don’t you’re not gonna get floodwaters back ? Um, all right, so the number once again to one, two, five, two, five, one, five, seven, nine, eight, seven. The brute. This book is brand new. You’re gonna get media relations. The first five people to text are going to get a copy of it. Er, and here is what you text. You text the tension with a knife in the room, you text the word community community. Okay, that’s, the giveaway and it’s time for me to thank our guests again. Barry camari banerjee murthy, vice president programs of the brooklyn community foundation and david rosana remember services manager for cf incites a service of the foundation center. Thanks so much. Thank you could join welcome and thank you, who next week, as i said, we’re going to be, uh, of course we’re back at the foundation senator, talking about family foundations, i don’t get the attention of family foundation’s when they say they’ll contribute on ly too pre selected organization when you do have to break that down. And what of strategies to keep relationships going after you have, in fact started them talk about all that next week, same time next week. If you missed any part of today’s show, i beseech you, fine on tony martignetti dot com responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuing capital p when you see piela is guiding you beyond the numbers regular cps dot com by tell us that credit card payment processing your passive revenue stream tony dahna slash tony, tell us and by text to give mobile donations made easy text npr. To four, four, four, nine, nine, nine a. Creative producers. Claire meyerhoff, sam live, which is the usually the line producer, but not this week, shows social media is by susan chavez. Mark silverman is our web guy. This music is by scott stein, and many thanks to hear the foundation center. These are the line producers tracy kaufman, susan she aroma and william lee here at the foundation center. Thank you so much. You really next week for non-profit radio, big non-profit ideas for the other ninety five percent. Go and wait.

Nonprofit Radio for September 7, 2018: Foundations As A Tool For Collective Power

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Brad Smith & Ana Marie Argilagos: Foundations As A Tool For Collective Power
We kick off Foundation Center Month on Nonprofit Radio! Live from the Foundation Center in New York City, our guests are Brad Smith, FC president, and Ana Marie Argilagos, president & CEO of Hispanics in Philanthropy. We’ll find out what FC offers for small- and mid-size nonprofits; what trends Brad and Ana Marie see; and how foundations can help our country come together at a time of great division.

 

 

 

 

 

 

 

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And from new york city, our first ever live audience show live audience. Thank you so much for being here. Prove it. I live because the music is playing what shouldn’t be ? I’m glad you’re with me. I’d be stricken with glass a phobia if you told me that you missed today’s live audience show foundations as a tool for collective power we’re kicking off foundation center month on non-profit radio my guests are brad smith, foundation center president, and anna marie are lagos president and ceo of hispanics in philanthropy. Find out what the foundation center offers for small and midsize non-profits what trends are panel sees how foundations can help our country come together at a time of considerable division, and we’ll be taking questions from our audience is our guests also include our studio audience ? Thank you again for being here, coming live to the studio and, of course, our youtube audience. Although youtube, we got a bunch of people on the live stream, it we’ll be taking questions from them as well. I’ve got giveaways going to prizes, giveaways at the end, you could keep your phone handy and when is it ? Never ? Not handy, but uh, but don’t be answering email during non-profit radio doing that or texting, but keep your phone around, you’re gonna need it. Tio win later on. I’m tony steak, too. We’ll talk more about foundation center month, responsive by pursuing full service fund-raising data driven and technology enabled. Tony dot, m a slash pursuing weinger sepa is guiding you beyond the numbers. Wagner, cps, dot com bye, tell us, turning credit card processing into your passive revenue stream. Tony dahna slash tony tell us, and i texted you. Amglobal donations made easy text npr, to. Four, four, four, nine, nine, nine. But don’t do that right now. I’m i’m thrilled, really, i’m excited that brad and anne marie, our first guests for conditions in a month on our first live audiences, thanks so much for being here. Let me give them the formal introduction. Bradford case smith devoted his entire two career to the philanthropic and non-profit sectors you joined foundation center as president in october two thousand eight, when the foundation center snatched him up. He was president of the oak foundation in geneva, switzerland, a major family foundation with programs and grantmaking in forty one countries, he led the ford foundations peace and justice, peace and social justice program, their largest program area, distributing hundreds of millions of dollars to organizations working in human rights, international cooperation, governance and civil society in the u s and around the world foundation center is that foundation center dot or ge and at fdn center anne marie are you ? Lagos has a successful track record working within the public and non-profit sectors. She joined hispanics in philanthropy as president in january, she’s guiding h i p with a bold vision to usher in a new generation of philanthropy that is by and four and about the latino community. She was a senior adviser at the ford foundation as a cz. Well, did you know each other support monisha ? No, you did not. But you come together. Destiny brought you to non-profit radio together. Seated next to give a two ford foundation. She was part of the equitable development team or work focused on urban development strategies to reduce poverty, expand economic opportunity and advance sustainability across the world. She served as deputy chief of staff and deputy assistant secretary of the u s department of housing and urban development hood. She was a senior program officer at the annie e casey foundation. There she spearheaded the foundation’s work in rural areas, indigenous communities and the u s mexico border region. Hispanics in philanthropy is at h i p online. Dot or ge and she’s at a m underscore ari lagos. But you left out the most important part, which i got from her. What i leave out krauz boardmember that’s. Not a yes for indigent center, boardmember. Oh, well, she should be sitting close to me. Then. Ilsen board members have our special special treatment. Um, so, brad let’s, start with you. Let please acquaint people with the foundation that is so much going on here. Data and research the directory, the excellent programs that are often free acquaintance with what’s going on here. Yeah, we do a lot. So there’s a very long answer. This question and there’s very short and to the very short answer. Somewhere in the middle is basically what bloomberg goes for the financial sector. We do this. We capture the data about what foundations do in america and around the world. They’re assets, the program priorities. What kind of grants they make, who they make, the grants to what the grants are. Four where the grants are located, where the beneficiaries are located, we captured this data, we coded, we clean it, we process it and put it out in all sorts of different ways for nonprofit organizations, for foundations, for researchers, for consultants and for journal, some of the major consumers of information are non-profits and you may say why in the era of the internet do we need to have all this information ? Can’t we just google it ? Well, it actually turns out that more than ninety percent of foundations did not have websites so you can find them if you go so the foundation center takes the tax returns and other data from all the foundations of the there’s about eighty seven thousand foundations in the us, many more around the world. We put all that out in searchable databases and tools, the biggest being foundation directory online, and these serve as fund-raising research tools for non-profits foundation director online is heavily used by large non-profit universities, y m c a a is, for example, red cross organizations like that, but also medium and smaller size non-profits and is also available for free around the country at physical locations is part of something called the funding information. Is there bullets their libraries throughout the country ? Right ? Libraries, community foundations, other community based organization people can walk in, get instruction. I’m using the directory there, all staggeringly, a real live person, which i know is kind of an anachronism in today’s world. But there’s actually a real person there, not just a screen who will help you do your search to see what foundations might possibly fund your green. So that’s one big audience for our information the other big audience actually its foundations themselves foundations are endowed institutions they have a lot of privileges because they’re in tao, they’re not selling things on the market, they’re not raising money, and i’m not kissing babies to get votes, but they all because because of all those things, they’re somewhat isolated, so it’s very difficult for foundations to answer. Two basic question, and those two questions are who’s doing what ? Where and how can i know what other foundations already know about my issue area ? And we help answer those questions for any issue, be a climate change at risk youth, racial equity, whatever you can think of the foundation center can actually tell you what all the foundations are doing about that issue and who their partners are in this country and increasingly anywhere in the world. And we can also tell you what other foundations have already learned about what works and what doesn’t work in working on some of the major problems that face our society. So those are some of the things we do, we do a lot more. We’re very busy or going programs about the programs here in the the programs here, yes, we’re we’re sitting and we’re sitting here in the clark training annex. Of the foundation center thirty two old slip, we offer a full programme of training. It is both fee and fee based training and special events that training curriculum focuses on proposal, writing fund-raising research how to get grants for foundations how to get corporate sponsorships we have a very popular siri’s of class that’s called the proposal writing boot camp where you come in and you spend three days in a full room without a non-profits and you walk out with a letter of intent and a proposal that is ready to send to a foundation and you learn how to do it along the way. We have a lot of special events to increasingly in our sector is changing, so we find it non-profits have lots and lots of new questions and you need so really, you know, what do i do ? What’s the best way to deal with social media ? How do i maintain my reputation in a very volatile, contentious public sphere ? Um, how do i work with millennials ? That’s a favorite topic, actually, how doe i actually approach a foundation ? Those kinds of we have a lot of special events where you bring in people. Who are experts in these fields to talk to people and these air, largely free event ? So we have some fee based, some free events, and we have lots and lots of free online tools to really popular websites one called grantspace, which has an enormous amount of information or non-profits on how to get grants, and another one called grantcraft, which is actually for foundations and foundation professionals. It’s a you were hand foundations of very interesting. I did it for much of my life, you know, fremery and, you know, neither one of us went to college to get a degree in being a philanthropy point or being a foundation person. Its a very large industry in the u s foundations have over eight hundred billion dollars mass let’s give up sixty two billion dollars a year. There’s over seven thousand program officer king foundations. But there’s nowhere you can go toe actually learn how to become a program. You learning on the job ? So what grantcraft does a zit curates practical information from people are actually doing the work and then makes it available to the hole and that’s part of grantspace certainly, but that’s grantcraft that’s. Grantcraft and these programs you have live here through the years i’ve spoken in probably a dozen of them on none of the topics you mentioned that you planned, but fund-raising plans. E-giving um, it’s just enormous resource, not only for the city, but now, i mean, now a lot of the programs are streamed live, you don’t have to be local to participate and learn from the live program, yeah, and we actually have our own physical locations, their own field offices, which are regional offices in atlanta, d c cleveland, new york, clolery in san francisco, we run similar program, so, you know, these are tremendously valuable they’re also very valuable to us because i’m constantly amazed by the people and the cause is that come in the front doors of this organization, and what we find is a lot of the people that sign up for the free events are not, you know, it’s, not harvard university it’s not planned parenthood it’s, not big non-profits these are people who are on the front lines dealing with some of the most difficult problems, and some of them are just creating their organization who fulfill their dream, and we’re very proud of the fact that we can run organization the way where we can offer as much free information and free services to people who can’t. Before now, i produced non-profit radio, the podcast for small and midsize shop, and i think harvard and m i t could learn from the guests that that i have on the show, but i know they’re not they’re not listening, i’m producing it for the other ninety five percent. All right, let’s, let’s dahna anne marie, talk about hiv mean hispanics and flandez bonem you know, in the current political environment, latinos are r r bashed i mean, it’s, you know, it’s zane ful, a lot of the attention that is directed the evil attention, so, you know, how are you ? How has this changed ? Your changed your work and how you elevating latino ? Back in the eighties, when i first started my professional career working in a community organization doing the mobilizing, we used to wonder how we could move the needle because latinos were invisible and we couldn’t understand how to become visible and seeking some respect, dignity and fairness. And now i’m like, well, those were good days being visible because, yes, right now we’re in the bull’s eye of the senna phobia, the racism scapegoating, it’s very, very ugly brad a za good boardmember else they brought often talks about the democratizing of data as part of, like that’s the way i explain to my mom what foundation center is hispanics and philanthropy, i think about it as democratizing philanthropy, so that philanthropy is not for us professional foundation philantech points you called it, but that it’s accessible to everyone, so that at hispanics in philanthropy, what were doing at the network of foundations and philanthropists and philanthropist are givers, clan typist or anybody like stephanie, like zohra ? Like leda, my mom, my brother, everybody can be a giver, and so what we’re doing is complimenting that kind of mentality so it’s not just the professionals, but also folks that want on on ramp, into investing in their communities, in their infrastructure, in there institutions. And how do we do that ? It’s a new way of thinking about philanthropy so that it’s complementing each other, and so the power and balances that you know very well between foundations and the non profit organizations, the grassroots organization that are on the ground that so that there is some kind of ah equity in that exchange because they’re coming with resource is an expertise, which is just a sound. You got something going on now that your civic participation glamarys program i just started in january, and this was just in a few states like justin, five or sixty and wrists south. Um and we’ve been working with our partners at the e r piela endorphin, the national center for responsive philantech thank you for doing that. Non-profit radio we have jargon jail, yeah, acronyms get you jailed immediately. Arika bank but ncr shot out to their fantastic work on the south, looking at the incredible lack wit, equity and everything prum access to education to jobs to housing. Oh, and all of this is really because of a lack of influence, and so the civic participation in the south were looking at states where you traditionally think of latinos, florida, texas, the growing community in north carolina, but we’re also looking at louisiana, we’re looking at georgia states where we don’t traditionally have latinos but are very much magnet for latinos right now in georgia in terms of absolute numbers is the tenth largest latino population. Ah, and how do we make sure there’s an opportunity for them to have voice ? Because that the end of the game that’s what it’s about ? We need voice and agency so that off people are are able to participate in the civic fabric where schools don’t teach civics anymore ? And so we’re trying to do is recreate that civics. What kinds of activities i don’t i don’t know if it’s right to ask what you’re looking to fund, but what ? To what level do you want people to be active ? You want voter roundups, voter and voter registrations, or is it encourages people to run for office or all of that ? Or, you know, one of the problems is that we only think of civic participation as voting and voting is very important, but i would say it’s a proxy for civic participation, just one proxy being counted as part of the senses is another, but really being going to p t a meetings, being involved in your community in ways that affect you every single day a lot it’s year around on a lot of different topics. S o the voting is the one that gets attention, but no, we’re encouraging year round engagement with you’re whatever is the process, is it about the park ? Is that about ? The school is about access to health ? Is it ? How do we get better jobs ? So that’s what ? We’re encouraged, why their reluctance to be civically engaged in the latino community they’re right now, there’s so much mistrust in the system you have people, people are locking themselves at the houses and and i’m not going out you in washington d c i just read a washington post article where folks are going to renew their passports and their except instead sent to deportation proceedings because their birth certificates are even though they’ve had a passport for twenty, thirty, forty years right there, there’s a lot of of what do you call it ? Of mistrust in the system ? People who are residents, permanent legal, lawful residents are also not being. They go to natural eyes and their instead sent into deportation proceedings. What i saw last month when i took a group of fifty five thunders to the border to san diego. Ah was people who are coming in applying for political asylum. They’re doing it the right way with the papers. They’re coming from places that are war torn, they’re not economic refugees of political refugees, and they’re being sent into the next day without access to a lawyer. Anything they’re being bin that background, esso before start changing and there’s no playbook because we’ve never released in our lifetimes. We haven’t lifted of your so what hip is trying to do is provide that rial time information. It’s a lot of what we do, that’s. Why we took funders to the border region. We took them, by the way, not to texas ah, but to a place like san diego. Auntie wanna so that people could see that it’s not just central americans and mexicans that are coming that are getting affected through a system but there’s huge tent cities with thousands of haitians, there’s thousands of people from africa, from nepal, from india, venezuela, brazilians that are coming and that are trying to navigate the systems which are not written anywhere and there’s a lot of there’s, a lot of discretion and how officials are dealing with it. And so that requires a real time learning from the program officers. From the philanthropist who are making decisions on their invest. The strategy is so that’s one of the things that we tried to do is providing that rial time learning so that they can get that knowledge but also coordinate their investments with others. We also provoc developed funds. So right now we have a fund on the family separation crisis on families first altum um, in addition to the mini grant programs that you referred to, which is the civic engagement in the cell ? S o we have lots of different things running, and also we offer on a ram’s i’ve started the conversation by saying how khun you you and you be a giver, so we have ah, first and on ly bilingual crowdfunding platform in america’s, which is hip give. So if you’re a grassroots organization and you don’t have a development person, we can we provide the capacity and the opportunity you through this platform for you to be able to make yourself visible and raise funds latto bread uh, was an amendment to the akron entail thing with jordan down, these are going down. I think we have to give it a pass for hip. Hip have best understood in them that they have introduced a cz hiv president ceo okay, of hispanics, implants that one’s understood. But n c r p and c r p is not want i know. Um all right. So you have all this, this trove of of data research ? What are you seeing ? Trend wise ? What what’s what’s ah what’s growing in funding or ? And i’m also interested in what areas you might feel are not getting attention that needed the data is really powerful because of not only do we have it, but we’re able to geo locate it, which means you can see it on a map so you can search, you know, a mapping platform by an issue, for example, let’s say, you know, you want to understand what philanthropy is doing for hispanics and latinos. You can search it for bye beneficiary group or you can search it by what is how is philanthropy benefiting hispanic and latino populations buy-in basic education. You can then filter a subject and the population group you can see it so it allows you to actually spatially also and visually see, you know the gaps if if you were to do sort of a survey and virtually any country in the world and there are forms of philanthropy and most all countries, you would find that the two biggest issue areas that get funding our education and health. This is true universally, i think it’s true for lots of good reasons. The good reasons are that there’s a very good research and very good data that shows that the highest returns on investment in terms of social mobility and education and equality is is for education. So that’s a good reason to be planning education, but it’s also for reasons which i think you are somewhat less impact driven, and they have to do with all the murders. People tend to give money to their own lovers, and they the fund-raising departments of large universities are very good at reaching out to the people that went to them and getting gifts from them. Health. I think also because health is something that affects us all andan affects isn’t very personal way, so you often find that philanthropists will tend to want to fund. Health institutions and subjects within health specific disease, for example, cancer because of a very personal history because of a family member because of a friend, maybe because of their own life, they were personally, you know, they were touched by a disease and they were helped by an institution, and they want to give money for that. So there’s a lot of money that goes to help in education when you get outside of that dahna it’s, the money tends to be scattered over a very large issue. Areas, by and large the the toughest, most controversial sort of social justice issues tend to guess the last money because they are divisive, there isn’t agreement, they are controversial and there’s some interesting trends developing that we’re beginning to see that i think have a lot to do with the moment we’re living in one is sort of the creation of kind of emergency foundations, especially in this country after the most recent national elections. Um, and a lot of the really harsh rhetoric that was used during the campaign and the fear that existed after the election, i mean, even for latinos, i mean trumps announcement in trump tower. Coming down right after came down the escalator. Who did he single out ? Mexicans. Right. They’re presenting us rapists and murderers. Oh, and there’s. Probably some good people, too. Yeah, and i think it affected, you know, within our own institutions. I remember we were when the talk of the muslim ban came out. We have muslim staff members and we sought legal counsel because we had people asking us questions. Well, you know, i have vacation. Can i leave the country ? You know, we’ll be able to get back in. So we wanted to make sure we understood actually, what the legal parameters, or so that we could best support staff. Do you feel like social justice is not getting the funding ? Well, it’s getting this kind of emergency. But what worries me about it is that’s all ad hoc. Well, it’s react i think it’s coming for good reasons. Foundations don’t operate in a vacuum. Foundations have constituencies. And the, uh, the constituency the foundations which of their grantee partners were coming them and say, we need support no are being hip, be it the mexican american legal defense and education fund all the different kinds of rights organizations out there, the groups have worked with him a great immigrants, for example, they were tremendously scared of the new situation. How are we best going to serve our population that’s in need ? So i think it was an understandable and a good response of foundations and say, we’re going to create special funds to do this. What worries me about it is that if you it’s funny, right leading up to the elections and after the elections, i was doing a lot of speaking around the world, and i was speaking on the topic of the role of full answer being a liberal world. And the notion of a liberal was actually coined by fareed zakaria in the nineties, when he was looking at the growing phenomenon of government, democratically elected governments around the world that were behaving in undemocratic or liberal ways without respect for constitutions, for basic rights, et cetera. And this was always something that, you know, sort of comfortably us analysts saw happening somewhere else, but not in the us, and what we’re seeing is it’s happening in europe. It’s happened united states having a large swathes of the world where you have elected leaders that are sort of changing the way the game or for democracy um and one of the things that i was talking about in these speeches is that this is not an isolated phenomenon in one country. This is a global phenomenon and the solution there’s not sprint, this is america and it’s being driven by riel issues that i think all of us were not paying enough attention to. We’re not paying enough attention to the long term effects of globalization which created income concentration, the top of the society around the world, the fact that traditional working class is around the world were seeing their jobs being displaced and this incredible flow of people around the world that produces a very convenient supply of scapegoats. We’re seeing this all over in industria of entries, people that look different, they talk different languages, you know, that’s the problem, you know, that’s why we don’t have jobs, that’s why we don’t have wage growth get going, i have to have to stop it from erica’s amglobal business because we’re funded on i promised the audience that we’re going questions i had said both both halves right after i do. A little business here and talk about our sponsors going questions. So you got, like, three minutes or so to think of your questions. Okay ? Um the first is pursuing, and they’re knew e book is fast non-profit growth stealing from the start ups, they take secrets from the fastest growing startups and apply those methods and practices to your non-profit it’s free as all their resources are it’s on the listener landing page and that’s that tony dot m a slash pursuing capital p regular cps they have something on their block that may interest you it’s new revenue recognition standard will it impact me ? Okay, not the sexiest like most click candy ish title that you’ve ever seen on the web, but that’s because they’re sepa is right their heads aaron the tax code where you want you want your cpa’s heads to be in the tax codes, federal and state, so they’re where they belong. It’s a new this wide sweeping rule about contributions and how you account for them categorise them. You’ll find that at regular cps dot com, you’re quick resource is then you click blogged tell us credit card processing. I’ve read in the past testimonials from non-profits that have referred businesses on those organizations getting a long tale of passive revenue month after month, i’ve read testimonials from those businesses that air using tello’s for their credit card processing, they love it. Um, think of family businesses think of boardmember businesses think of businesses in your community there already supporting you, you can refer them the way to get started is watched the video it’s at the listener landing page, tony dahna em a slash tony tello’s and texted you, you’ll get more revenue because texted give makes e-giving easy it’s. If your donor’s consent a text, they could make a donation to you. It’s simple, affordable, it’s secure. I’ve talked to the ceo chadband boyd very smart guy who’s built a very smart company if you text npr to four, four, four, nine, nine nine you get the info and you can claim a non-profit radio listener offer time now for tony’s take two and i want to talk more about foundation sent a month, but we’re just this is just the kick off. This is the first of four all the september shows in, uh, of non-profit radio are going to be here at the foundation senator live. I’m very grateful to brad and his team for we’ve been working on this since january to put together a month of shows here at the foundation center, a zay, said it’s, our first time studio audiences, taking life questions first time doing that because the podcast. So people listen a couple of days after i recorded after, you know, moments just after a court after it’s published ah, month after it’s published, and you typically get very little feedback from the podcast audience that we’ve got over thirteen thousand listeners. But i get precious little feedback, but i know they’re there because i see the stats, um, so i know people are listening and downloading and listening. Um, so this is a great opportunity, and we’re going to transition to that, uh, right this minute. So now it’s, time for the listener questions to the audience. Question who’s. Got a question. We’ve got a microphone. It was a question for me or brad or anna marie questions. Okay, there’s, a question of front treyz is coming up with a microphone, so you will be, you’ll be heard. Our first one brave first questioner. I’m non-profit mathos takes one, and then they’ll be six. After that, you’ll see. Thank you. Happy toe, warm everybody up. My name is sam. You mentioned a little bit about the work that you do, but i’m curious about which projects or initiatives at your respective institutions your most excited about right now, and maybe reflect how that sort of maps onto this narrative about the great political divide. What most excites you and marie will start. Very hard. I’ll give you two examples. If you allow me. One is based on the civic participation in the south, very worthy and important. But it’s also a test for us at the hip by doing the civic pit participation in a smaller geography. One where i would say there’s, a deep urgency. I’m trying to test the hypothesis that this is something that we should be doing broader. Um, so i’ll be watching to see how this works, and if it works well, you could expect that to go broader. I’m also really excited about our work on leadership and leadership development, because we’re working with the trustee’s foundations and they other, when you think about people who are trustees, and you think about them as being accomplished, people brilliant. You don’t think about them as needing tools or support or or helping articulating a message. I have been a lot of board meetings where i could see me for support. Yeah, and what i’ve seen, what i saw in the first six months as i was going around the country as a listening tour, i was getting lots of folks that were even their new and philanthropy, because, as you said, look, there’s not a course that you take that we’re trying to figure out how to get more connected to others like them, but i saw on over representation of ah, trustees that wanted to understand what trustees in other parts of the country were doing, especially because right now there’s, they often feel a little bit lonely and that they articulate a message and there’s not enough people of color in the board rooms, often not a foundation center, and so they want to be able to understand how they do this from a position of power with people that have very different let the experience so that’s, lots of fun, our work around and jen with latino leaders that are midcareer looks recent to me said you’d get better one that directly relates to this, or did you call the great political divided in so called the foundation center has way have lots of websites that are based on issues, and one is actually about foundation funding for us democracy, it could be found a democracy, not foundation center dot org’s, and this is a data visualization site that allows you to see the many different ways that foundations across the country are investing actually in the functioning of the democratic system itself, things like campaign finance, uh, votre voter participation, government rules and regulations, regulations, accountability on and it gives you an overviewing you khun right down to individual grants and you can see what foundations were doing, and foundations have different views on this. This is not a partisan site. Um, it basically gives you the data so you can understand what what conditions are doing so that’s one of the things i think directly relates to what you’re talking about. The other thing i’m really excited about is actually a technology thing which is totally and that’s, because one of the big problems with the information for the non-profit condition sector is it’s. Based largely on contact returns called nine nineties, the kind of things that most people they already talking about help help you prepare for the c b is right, it’s right on the revenue recognition comes in handy on those ninety’s the the problem with nineties is that they’re filed by non-profits that go to the internal revenue service, the ones that are electronically filed are finally now as a twenty sixteen being released is elektronik open data that we’re not before they were released. This image files and the ones that are file this physical documents are still being released physical dahna there’s a tremendous time leg between one and organization finishes this fiscal year. They have up to a year to fill it out. It goes to the irs, it takes time to get from the irs to public access, and then it takes time for organizations like ours or our partners guide star to actually do something with that data. So we’re dealing with information about the sector that is based on what was happening in the sector as many as three or four years ago, so we’re involved in a project which is basically taking rial. Time flows of information we’re looking at downloading a million new stories a day. We’re looking at over one hundred twenty thousand social media feeds non-profit organizations and using machine learning techniques and data science techniques that basically pull out from that huge torrent of information anything that’s philantech be related individual gifts, the name of a person and organisation and the person a subject a location can we can we see anything about this project ? Not yeah, no, this is a preview of coming attractions, but we’re beginning were we begin to put this information into our products are thematic based websites, so you’ll be able to see together with that more historic information ? What philantech overviewing today and our real goal is that, you know, if you know on ahmadi is really worried about, for example, you know, the separation of immigrant children from their families and goes into our database is a search now that’s not going to show up in the data is three or four years ago. Well, because that’s happened today, but we’re begin to pull in information will show you exactly what the sector is doing about that issue. All right, we’re excited. What i didn’t say is that each questioner actually get the candy. I held that in a bay, and so i wanted i wanted the, uh, one of the first person to be rewarded. I do not know and actually you get two candies. So catch both of these. Yes, alright way. Have any questions from youtube yet ? No, because okay, youtube audience you’re welcome, teo comment and ask your questions and another question right here in the audience, i can tell you want to buy bread ? Yes, and the work that we’re doing, the work that he’s pushing for it has been in credibly powerful. For example, last year, almost to the day we had hurricane maria ah, hey, puerto rico! And it was by using his that of really, really quickly and the data that was compiled by the folks at the foundation center that we were able to show, for example, that five million dollars on average is where foundations from the mainland spend on puerto rico in any given year. Ah, that compared like that during a time when the island was going to debt restructuring. So it was something at the level of detroit, but the court was receiving two hundred, and fifteen million in the whole entire island was eso were able to show the disparities in terms of how different populations or geography these are are receiving the sources or not. And when you bring that kind of data to a foundation representative, you’re saying it’s not just what’s happening here, but it’s repeated all across the space of philanthropy, and this is a systems wide issue, and then you’re able to get people to say, oh, then we need to be a leader we need to make that happen, we need to make a change, and i’m gonna ask you about actually making that non-profit could do to try to make that change, and but i want to see if there are any questions anybody else ? Anybody in the audience now ? Okay, please wear your upfront. Mike is coming see it’s, that candy reward ? I know because without the candy you want, i can’t say i’m asking a question because i’m hungry. He’s a small candies. I wasn’t gonna ask because it’s tough. I don’t know what your answer might be but your questions medium groups like were small startup non-profit what ? Kind of work. What kind of work you do is called core africa. It’s, an african peace corps program. We actually have offices in morocco, senegal, malawi. And we just opened in rwanda. Spending quickly. It’s what’s. Your question. Capacity ? How dough. I mean, we are members of the foundation center. I have sent out hundreds of allies proposals. Rarely do i get a response most of the time. The response is sorry on guy go back and ask why and they say we don’t do that. Um i think about fund-raising with foundations and what the words that come to mind are rejection, discouragement. And the word you used earlier was invisible. Um, how do we break through what’s your advice for organizations like us. I know what the answer is. Capacity. I mean, then fund-raising is on ly one of the things that i dio and its foundation there. Only one of the types of fund-raising that we d’oh. I have fifteen minutes a week. Her foundation fund-raising what’s your advice. All right. So small and midsize mean small small organizations. Um, the time constraints buy-in the rejection. What ? What advice do you have ? How do you how ? Do you get hurt ? How do you get seen ? And you get attention ? Frustrating ? Well, i yeah, i have actually personal experience with that because i worked at foundations. Right ? So and, you know, it’s, the inverse problem. You work in the foundation ? Yeah. I remember. One year at the ford foundation we we decided to count everything that we could possibly conceive of a request, whether it was a full proposal or an e mail or letter of intent. One hundred forty four thousand requests. And in a year where we made two thousand grand. So you spend the majority of your time is the programme office are saying no. And even if you fight against that, you become very jaded, and you become very automatic response. So when i came here, of course, is that this is a non profit organization. So we raised we raise money, too. And i quickly thought i really realized what this is like dating with like, except it has, like, a much hyre rejection rate, you know, it’s, like you get rejected many times every day. And we actually have a few rejection letters, which are i think they’re form letters because they recommend that we actually consult the foundation center and then they give us the address, you know. So so you know, i think that’s also there’s no, easy. We get that question all the time. I mean way teach that a grant begins with a relationship and it’s really true. It’s very hard to cold. Call foundations and get a grant. So we have to open that relationship. Yeah, we teach people that are fund-raising boot camp. We did things like, you know you you map you. You look at who’s on that board. You look at the social networks, you look at their fate, you know, facebook, you looked at length in you see, if do you know anybody who knows that person you use databases to see ? Well, what other found eight ? What other organizations has this foundation given money to ? Two that i know, you know ? Can i get another organization to broker the contact ? I mean, the thing is to somehow find a way to get through tow a personal, huh ? You can. Sometimes there are api request for proposals. Things sometimes, you know, send in something and get something. You know. Also, the work you’re doing is difficult. The relatively small percentage american foundation funding goes for work. Outside the united states, it’s growing in terms of dollars, but the percentages have been reasonably stable. Most of it goes in the us, and then one of the countries we’re working and one is frankie phone, right ? Rwanda, right ? Yeah, what ? And setting all right. And, you know the biasi but for africa funding of us organizations is anglophone africa, where you find the funders in francophone africa, they tend to be european fundez like bilich king baudouin foundation from belgium and one that so you know what you’re also doing is really tough. I mean, we do have their one website. Have you seen it called equal footing dot or ge ? We produce for bloomberg philanthropies and it’s actually, about all the funding that’s going in from foundations into rwanda, burundi and the democratic republic of congo. It’s a free public resource. I don’t really want to give some advice. Isn’t there an std funders ? Well, so what about the broader question ? But small non-profits trying to get attention. I would agree. Because in the philantech well, we know it’s hard but you have changed. How do you get the attention ? Really ? I know it’s. Like trying to date, harvard university ? No, i would agree completely with brad because it’s based on relationships. But if it’s relationships where it looks like you’re pursuing the program off officer will become. We’ll put up more potentially barriers to create a safety. So i think that my opinion and there’s an old adage of if you want money, ask for i ask for ideas. And if you ask for idea, you probably will get money. It’s that it’s going to it’s a hey, i know that you’re overwhelmed with reese. With the need for resource is what i need is help thinking through and get people invested in your work by asking them to not give you money and make it safe immediately. Um, and asking for idea first of all, here’s that’s a target. Thank you for the hard question. She got it also, i will say. And this is it may sound like shameless self promotion, but it’s actually shameless self cross promotion. Because i hosted it here at the foundation center. I think was back in november. We hosted a panel was in november. Tracy ? Yeah. November. We hosted a panel of three grantmaker xero and one grant. Recipient one non-profit doing grassroots work and way we devoted the hour or ninety minutes to that exact subject. Howto build relationships with grantmaker tze how to break through the noise, how to get attention so you could i know you can go to tony martignetti dot com and search for foundation center and it will come up. I don’t know where you would have you confined in the tradition. I’m not tryingto get all the views or something, but i host of the panel right here and it was it was it was outstanding were ranged from social media, teo, other other forms of networking. You know, really it was just how to break through the noise and it was ninety minutes devoted to that. Sometimes i mean, don’t ask for cash, asked for ideas or ask, can we have a meeting in your office or things like that that are not cash, but that are, like at least get your name under their radar, would it ? The advice thing is really important because i remember the years i was a program officer. I, when organizations would act, actually treated me like a person that actually knew something. It had ideas, and not just an atm machine. It was really flattering, and it really worked, and i really appreciate it was really nice being invited to be part, like, you know, being a round table or speak about something i knew about it could be, you know what ? Talk about philantech in africa, talk about human rights, and africa is like that, and that did tend to establish relationships with many times. Did result in longer term grants and partnerships. Another question. All right, excellent. I got to know the candidates. Third row, no problem. My question relates, teo, the technology advancements that you’re making for information that we can search, but other industries are way ahead of the non-profit industry in using technology for efficiency like this whole discussion, rather than each small or medium sized non-profit doing the same exercise of chasing money is the foundation or other philanthropic organizations investigating how to bring technology efficiencies to the back office functions that we all have to go through. Well, you said back office, what do you mean, the grant grant seeking functions or with technology we should be able to fill out, say, a uniformed type of grant request submitted to a database and okay, so we’re folks in that house the same there’s, enormous amounts of cloud ofthis technology, but we were talking, focusing on grant yeah, you know, so i mean, their sales fortunately, i mean, there is, you know, blackbaud there are there are things that the non-profit sector used a lot in the back office, but what you’re talking about it the whole common grantwriting ligation thing, which is, like, the common, you know ? Common application of universities that’s been tried in many different parts of the u s and it started out a successful and then what happened is over time is that because remember, foundations are endowed institutions, right ? So they’re very independent in the idiosyncratic, which also is the flip side of what gives them the freedom to do a lot of innovation. They tended to attach appendices so you would have a common application. But then, you know, each foundation would put, like two or three appendices that were special too, you know, its requirements, and over time, the common application became basically, you know, a seam in two hundred fifty variations. I think what’s different now is theirs. The beginning of explorations about how to use of machine learning and the kind of systems you’re talking about. Two pre populate core information for grant proposals so non-profit doesn’t have toe reproduce it, you know, one hundred times one hundred applications. Again, i mentioned a partner bars guide star guy star has a a essentially a sort of transparency seal program where you upload the core information about your organization, all the kind of separate the requested. And it is. Possible than pour foundations and others to grab that information from a single source rather than requested on still not mean. But the possibility is being created. The thing is, we run sametz perrine mints with large competitions. There was the macarthur foundation one hundred million and change. They provided all the proposals to us, and we use machine learning on those two. Basically sort them in all sorts of different ways mathematics then try to begin to relate technology features of the proposals, too. The likelihood of being approved or not, i want to get through. Ah, question on youtube. Now we cannot provide a candy do our youtube listeners viewers, but we certainly can hear way only just have, like two more minutes or so. So with the question from mint on youtube from america or vista, they want to say these air very good questions, particularly one posed by core africa peace corps. And they do have a question for you. Tony, do we get any candy ? I just i see i am anticipated that question and i even already just said we cannot send candy to the er we could send. I can’t do that, i can be. Look at this panel. Yes. So the answer is yes, i i revise my and from what i said before, in anticipating your question now i thought through and i’ve decided, yes, you have enormous candy. Look, this panel so yes, buy-in all right, cool. Uh, well, you have just like, a minute or so left. All right, i’m goingto, uh i’m going to start to wrap up. I want to warn you live audience and youtube youtube giveaways also get your phone ready, poised and i want to thank our first live audience guests, of course, brad smith and anne marie or lagos from the foundation center here in new york city and from hispanics in philanthropy. Onda marie, all the way from california, you get candy, we got water, we have a pocket. Yes, you want it. You’re gonna make it gonna make a spectacle out of this. Yes. Look at this. We’ll get all the candy you’re getting. Absolutely. Please join me live when he’s thanking them. All right, here’s, your chance. You need your phone. The first five people, the text, they’re gonna win a copy of the book, which is called which the title is braided. Threads are historical overview of the non profit sector. All right, get your phones ready. I have the author on the show. Just about two or three weeks ago. Dr robert penna. It sort of ah, i mean, how did we get here ? Had had in today’s non-profit sector evolved through history on and it’s. Not a boring chronology, but he does start with queen elizabeth the first. And it takes us through to the outcomes movement, but not strictly chronological. Had religion play a part. How did the puritan settlers in the northeast and settlers in the south ? How did that evolved ? Um, how did they contribute to what our sector looks like today ? So the book is really cool. All right, so the number you need the number of course you need the number. Um, the number is two, five, two, five, one five. I can feel the tension in the room, and i feel it. I feel it coming through youtube. Seven, nine, eight, seven, two. Five, two, five one, five, seven, nine, eight, seven they said dr robert penny was a guest it’s a couple weeks ago if you go to tony martignetti dot com and you look up penna p e n n a of course you’ll find him, he’ll pop up and what do you texting ? Okay, the first five people to text, we’re gonna win a copy of the book you text npr and pr november papa romeo, npr for non-profit radio texted the first five people were in the book. Of course, you don’t want to make it, so i have no idea where the winners are. Congratulations, t the five people who have one, whether you’re live streaming with us on youtube or whether you’re right here next week, we’ll be back at the foundation center. We’re talking about community foundations again. We’ve got someone from the foundation center and we’ve got a panelist from the brooklyn community foundation foundation community foundations. How are they different ? How do you approach them ? We’re also going to talk about donorsearch advised fundez great. Look at the panel reaction. Yes, if you missed any part of today’s show, remember, this is podcasts or after have to accommodate the thirteen thousand podcast listeners. If you missed any part of today’s show, i’d be seat. You find it on tony martignetti dot com. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuing capital p wagner, cps guiding you beyond the numbers wetness cps dot com by telus, credit card and payment processing, your passive revenue stream, tony dahna em eh slash tony, tell us and by text to give mobile donations made easy text npr to four, four, four, nine, nine, nine that when you could do that, our creative finishers claire meyerhoff, sam liebowitz is the line producer shows social media’s buy-in mark silverman is our web guy. This music is by scott stein of brooklyn. Many thanks tracy councilman and susan jerome here at the foundation center, working with me since january to bring this perimeter with me next week for not proper radio. Big non-profit ideas for these either ninety five percent go out and be great. Thanks so much. You’re listening to the talking alternative network, waiting to get a drink. Nothing. You could. Hi, are you interested in blockchain technologies and cryptocurrencies ? Then tune in here on talk radio. Got n y c with me, david every friday, eleven a, m twelve p, m eastern time. As we answer your questions and interview, great guests live on internet radio on building the blockchain where you can catch the blockchain revolution. You’re listening to the talking alternative. Now, are you stuck in a rut ? Negative thoughts, feelings and conversations got you down ? Hi, i’m nor in sumpter, potentially ater tune in every tuesday at nine to ten p m eastern time and listen for new ideas on my show. Yawned potential. Live life your way on talk radio dot n y c geever. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates ? Interested simply email at info at talking alternative dot com. Are you into comics, movies and pop culture at large ? What about music and tv, then you’re in for a treat. This is michael dole. Check your host on talking alternative dot com. I’ve been professionally writing comic books, screenplays and music articles from fifteen years. Catch my show secrets of the sire at its new prime time slot. Wednesdays, eight p m eastern time, and get the inside scoop on the pop culture universe you love to talk about. For more info, go to secrets of the sire dot com hyre. You’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. Are you a conscious co creator ? Are you on a quest to raise your vibration and your consciousness ? Um, sam liebowitz, your conscious consultant, and on my show, that conscious consultant, our awakening humanity, we will touch upon all these topics and more. Listen, live at our new time on thursdays at twelve noon eastern time. That’s, the conscious consultant, our awakening humanity, thursday’s twelve, noon on talk radio dot. You’re listening to the talking alternative network. Buy-in

Nonprofit Radio for August 31, 2018: Stay Out of Email Jail & Real Estate In Prospect Research

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Amy Braiterman & Dan Clasgens: Stay Out of Email Jail
And avoid deliverability death traps. Segment. Re-engage. Analyze. What’s a pristine? Our Nonprofit Technology Conference panel breaks it all down. They are Amy Braiterman from CDR Fundraising Group and Dan Clasgens with DAV, Disabled American Veterans.

 

 

 

 

 

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Maria Semple is our prospect research contributor and The Prospect Finder. She returns with resources, tips and strategies for reactive and proactive real estate research.

 

 

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Buy-in hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d suffer the effects of cola sister gas draws to me if you gold me with the idea that you missed today’s show, stay out of e mail jail and avoid deliver ability traps, segment reengage analyze what the heck is a pristine our non-profit technology conference panel breaks it all down. They are amy braverman from cdr fund-raising group and dan class skins with dv disabled american veterans real estate in prospect research. Maria simple is our prospect research contributor, and the prospect finder she returns with resource is tips and strategies for reactive and proactive real estate research. I’m tony steak, too, the late summer finger wag responsive by pursuing full service fund-raising data driven and technology enabled tony dahna slash pursuing capital p wagner, cps guiding you beyond the numbers regular cps dot com by tell us turning credit card processing into your passive revenue stream, tony dahna em a slash tony tell us and by text to give mobile donations made easy text npr to four, four, four. Nine nine nine here is stay out of e mail jail from welcome to tony martignetti non-profit radio coverage of eighteen ntc non-profit technology conference coming to you from the convention center in new orleans. Sponsored, of course, by hosted by non-profit technology network and ten this interview, like all our eighteen ntcdinosaur views, is sponsored by network for good, easy to use dahna management and fund-raising software for non-profits my guests are amy braverman she’s, associate director of digital media at cdr fund-raising group, and dan class ken’s, digital marketing strategist for dvd disabled american veterans. Amy dan, welcome hi! Thanks for having us. Thank you for having this time. Have you not brought radio? My pleasure. Your workshop topic is stay out of email, jail and avoid deliver ability. Death traps. Yes, that’s. Very good. And we now i covered this probably two or three years ago. And i learned that there’s such a thing as a une e mail deliver ability specialist that’s a title. People people study this stuff. You have to study this stuff to stay on topic. Okay. It’s a full time job. Really? Amy let’s, stay with you. Why? Why? Hyre what kinds? Of problems that we having generally, we got plenty of time together going to detail. Okay, start us off, general. Generally, i think our biggest problem is that there’s a lack of control there three main factors that kind of go into email deliver ability, and that is the email platform that you’re using you yourself, the non-profit and your best practices hyre how you’re sending e mails and then lastly, the mailbox providers, gmail, hotmail, yahoo outlook they all have different rules for how you get your emails in their inbox is how you reach your supporters and because of those three factors and the complexities that they all have it’s really tough. Teo, just stay on top of everything makes it a full time ok? It sounds a bit of a morass. Damn morass. Yes. Oh, i mean, absolutely. It’s changed your q. I think your radio probono hyre on dan. I missed the count. Well, i think what we’re finding honestly is people you want to engage with people that want to get they want you to engage with them, and i mean, we as marketers way are not really big fans of having to keep up. With these rules, but as a consumer, tony, i mean, you only really want to get the information that you’re interested in, and from that standpoint, i think google and yahoo and i mean they’re their jobs not to serve us it’s, to serve the consumer, and i think they’re doing a good job of it, okay? So they have the interest of their customers, principally, right? And not you other people are serving you, but not the email providers. Yes, i think i think the biggest challenge is it’s just it’s such a huge change of mindset, of going into it because, you know, in the in the world where i live in a stable american veterans, i mean, we’ve been one of the very large direct mail operator for a long time, and i mean, buying less ranting list, i’m as part of the direct mail business, and there you just take every address and amy and get you send a mail, right? It doesn’t work that way in the inbox anymore and it’s causing us to really change the way we think about how we do email folks and i think it’s also because it usedto work. Like that, i mean, email best practices years ago where send your e mails to everybody, everybody and anybody, we don’t care who you are. We don’t actually really care if you’re that interested in us or what you are interested in. And because of the fact that our in boxes are generates so much information. So many e mails? Well, yeah, i mean, it was even three years ago. I remember before i join cdr doing an email audit where that was the organization’s practice, and i was trying to explain to them, hey, we can’t keep doing this because you’re going to get these five percent open rates are going to ruin your center reputation, and they’re like center what? Like, you know, two years ago, i’m sure there was folks in our session today who are, like, we’re still sending to anybody we know about this segment thing, and we know why we should do it, but weren’t we have to it’s a total is dance, i’d like change your mindset of going from we want to reach everybody, and we need max impressions, too. We need to make sure that we are maintaining our reputation and how we’re interacting with our supporters, okay, this center reputation it’s a pretty simple phrase to understand, but it’s it’s it’s what? The platforms, the email platforms are these have judging the fight. They each have their own score that’s what makes it tricky? They don’t all play by the same rules. Yeah. It’s a morass, right? Yeah. I mean, extended reputation. We’re saying in our session today is basically like, your credit score is already done. Yeah, where you going? Outside or on the downside? We’re coming on the booze. You’re the khumbu. What? You even show happy hours here, right after this and the wind, the open bar non-cash bars only about twenty five feet away. Also we figured, hey, why not reach more people and tell them about all of our trials and tribulations and successes and maybe not such here’s the thing email, i mean, whether you’re a large non-profit like myself, a disabled american veterans or you’re the smallest non-profit in this room, this challenges facing all of youse gotta send her reputation. You know what? It or not? You’ve got one. You’ve got one, okay? And it may be good or maybe bad and it’s the same like analogies of your credit score. If you go to buy a car, you can buy a car with a bad credit score. There’s going to be huge interest rate, you can still send emails with the bats under reputation. You just might not be actually getting to the people. What are some of the factors that go into the centre reputation, dan? Well, i mean, i definitely understand it varies across email platforms. Yes, so i mean, how much people engagement your emails? Are they opening your e mails? Are they clicking on things who you’re sending it to? We’ve spent a lot of time our session today talking about spam traps and, you know, the providers out their pristine spam mail traps, for instance, or one where they actually put thes fake e mails out there. And if you’re not practicing best practices, buying list and doing these other types of activities where these e mails are on there and you’re going to them that’s a trigger that you’re not following these best practice. So there’s these traps out there, it’s like a land mine, and we’re just walking through there drops spam traps, there’s all kinds of so they’re seating bogus addresses on tow until lists that it shouldn’t be buying. Yes, okay. And you maybe what? What? What traps way covered four of them today. The four main ones we did the pristine. The next one is the recycled spam trap. And this is something that so pristine. The big difference is a human never had that they’re created tio by the email industry to make sure you as an e mails under r following good practices a pristine a pristine, pristine, pristine like a pristine beautiful beach with your note. But it’s not very beautiful. Now, it’s not okay, what’s a pristine okay, so the first teen is they’re created by non humans to monitor your email practices to make sure that email centres like devi or any non-profit or any for-profit consumer product is sending emails responsibly. How does it do that? How does it work? I have no clue because i am not that technical, but you can google and find out a little bit of i mean, look into pristine there other type of perhaps we talked about were like way too so for typos like you misspell it. Like instead of gmail g mall, yahoo without the one of the o’s or something that gets onto your list fake address. You don’t really want to give someone your address, but you need to complete the form. So if you’re sending to a lot of these like where the email addresses misspelled, they’re the domain is misspelled. That’s ah, that goes into this. Yeah, it’s not as much of a factor of some of their you know their heads. Different variants is teo, but they all play into it. It’s, time for a break pursuant. Their latest paper is pursuing e-giving outlook. You’ve heard me talk about it. They took the latest fund-raising reports. They boiled it all down. It’s ah it’s ah it’s! The thie essentials that you need from all the fund-raising reports that have come out recently all in one concise content paper plus there’s a video archive. Go to tony dahna em. A slash pursuing remember the capital p for please now, back to stay out of email. Jail. Okay. And then what was the fourth one? The fourth one is a role account. It’s a little bit more difficult to explain. But it’s it’s kind of in that same vein of, like, it’s? Not really you it’s something else that was added on there, and then the recycled, which we touched on for a second. But that is an email address that used to exist by a real human being and then is no longer in use. And after a period of time, the email provider the mailbox provider has said, this is not tru e mail address anymore. Okay, so they wait all these things together. They put them through their mash, and they decide on your center reputation. Yes, and it’s like a scale from one to one hundred. Anything above eighty is great. Seventy to eighty is saying you’re doing well, but you have room for improvement below seventy says, wow, you really need to fix your practices and that’s where it could impact you deliver ability. So so you’re saying the email providers will just not deliver your messages? Yeah, they just go off sometimes in the la la land buy-in we’ll sail on the whole the whole campaign with this one whole send all of it tonight could do that or it’s going to vary again. It’s going varies. Based on the timeline out provider that you’re going through to get to your constituents, that is okay, but you shouldn’t be risking obviously don’t want be risking it. I mean, if you’re if you’re below seventy with female, you’re in bad shape. I think the big thing is your score coming from coming from a fund-raising perspective at a non-profit like d a d i mean, we are driven by the ultimate dollar, right? So trying to get folks to realize that, hey, we can’t blast out all five hundred thousand of these people because half of them aren’t even open in the e mails if they’re not opening, they’re not engaging it’s, hurting all all that impacts deliver ability, but amy is found with us, and with other accounts of cdr and an industry has is we’re actually emailing less people more frequently, and we’re generating more revenue from it. Okay, okay, you’re deliver ability. Your reputation is hyre you’re engaging with, you’re sending two people who truly are engaging with you all those reasons, right? Exactly. Okay hey took the cliff notes version of our session today. We’re drill well. Let’s. Wrap it up. I got another. Fifteen minutes or so, roughly, but it’ll go fast. Kruckel okay, so we talk about avoiding the death traps, all right. Are there any more death traps? Anything we need to know about about what the industry is doing to snag us up recovered? Yeah. I mean, spam traps were the big thing. And the thing that we really shared with people today is that hitting a spam trap isn’t the end of the world. When you google for reports or to find out about spam traps, the resource is like what you’ll see back is all these very dramatic things that make you feel like a horrible e mail market or if you hit a spam trap. But it’s, not the end of the world you can really recover. And spam traps are telling you that you actually have a symptom of a larger problem. That there’s something going on with your email practices. That is just not working. And you need to take a look at it and figure out, you know, what will work. You know, i was actually thinking about this, dan, like when we hit a pristine spam trap in january of twenty. Seventeen and had a two percent open rate from an audience that we were getting seventeen percent open rates before so it’s a huge drop and it let us know we clearly have an issue, and i honestly think that hitting that spam trapping experiencing that was really the best thing has happened to us definitely opened our eyes and change the way we act. Yeah, you work together, we work together, we worked with cpr. Yes, dahna could never you could smoke whatever with your eyes not aware we want teo, especially our fund-raising right, it’s growing it’s always fund-raising growing doesn’t talk about sex vacation because that’s that’s a solution to this isthe dan, how is segmentation solution? I think just knowing what people are interested in and feeding them, information that relates to their interest is huge, and once again, i mean, we’re come from a world of direct mail where we’re mailing out this mail piece toe hundreds of thousands of people and that’s what’s cool about digital is you can really get it down to a very small interest group and hit him with that interest. I think what we’ve done with our segmentation has really paid. Big dividends and the fact that, you know, we’re able to see, because each of these people respond differently the types of messages to the different types of subject line, so we were able to test better with segmentation and overall, i just think that it goes back to what i said before, people that want to get our stuff, they’re going to get what they want and that’s, why we’re seeing the metrics and the click throughs and everything else respond accordingly. Is there any segmentation beyond interest? Well, yeah, i mean, we we got the frequency that they donate, obviously. I mean, you know, when’s the last time they made a gift, what type of action did they take with the organization? I mean, where do they attend a Job fair where they’re 5 k participant? Where are they? A veteran? Are they not a veteran? I mean, there’s, a lot of things of in segmentation there’s a lot of layers to it. You need a really good date. I think one of my challenges at our organization and we’re striving to get better every day is taken. All these separate databases out there that you know, these silos that exists and merging them together and having this global view of how this hand impacts this hand and, you know, it’s part of my job every day, and, you know, about amy and her cd, our team really works on developing great strategy, i’m in there educating the stakeholders and trying to manage, you know, all the politics that go on inside a large, large organization and, you know, making strikes, people are listening to what i’m saying, they’re so that from that point, you know, we’re doing good things, okay? Okay, amy, anything you want to add on deputation or you like them, dan covered, and i think the best thing about having dan as like our email partner or digital fund-raising partner and marketing is that he’s done an amazing job educating internally, learning, learning we’re all learning together and then getting those stakeholders bought in and if you’re a non-profit out there and you’re struggling with this, that is probably the hardest part is educating internal resource is and just stake orders about hey, we’ve got to make these changes because, yes, the money is still coming in, but eventually, if our center score continues to drop, we’re going to not see that money. No, you have a case study one hundred twenty six percent increased in open rates. Is that is that a tv or somewhere else knows it was that dvd. So when we hit that spam trap in our way, we’ll learn from what can we learn from it? We can learn that you need teo segment your audience. Find out what content is relevant to them. Get buy-in from internal state quarters and you can recover from any mishap that has happened to you. You can get open rates that go from two percent up to where ours air usually steady now in them twenties at twenty three. Twenty four percent. You know, we used to judge a good open raid at, like fifteen percent was an industry standard. I think for us a deviant cdr. I get bummed out when we’re not at a twenty two or twenty one. I’m like, oh, let’s, figure this out, let’s see what we can do. I think the other metric that is our new favorite is open to cliques. So this says of the people that open my email, this percentage clicked on. It and that tells you if you sent them content quick, something is like something in it, like click to a donation form, click to a survey promotion, more anything and that tells you if your message and the content you’re providing your supporters with means something matters to them, it allows us to also see the content they’re interested in. What are they clicking on? What aren’t they click on? I think the other thing that’s really played into the whole email challenge we face is the the idea of unsubscribes for spam people marking you as a spammer is like death sentence. I mean, essentially they’re saying your spam and not only they saying that they don’t want your stuff, but they say they’re your annoying them and that you’re not they don’t. They didn’t ask you to come there in the first place, and what we’ve learned and we’re learning every day is, you know, we sent out a large audience and you get a handful of spam rates, but the percentage is so low that it’s not as impactful if we just be about one hundred people and two people. Click on spam suddenly that’s two percent and that span percentage rate is another thing that plays into deliver ability. So one of the things that we’re working to do and put more in our strategy is to make it maur educate people how it have two unsubscribes easier making unsubscribes more available because if they don’t want to be bothered, then we want to stop bothering them. And that’s that’s really what these providers air forcing us to do. And at the end of the day, i think from from a consumer standpoint, it’s awesome, but from a marketing standpoint, a those that adjust and and go and change the way that they do things i think there’s still going to find probably way we’re fine is even more success than the way we used to operate have a hacker, the rial spammers getting through that because i’m you know, i’m marking junk all the time. A lot of i p addresses a lot of their spoofing are there? Or are they just there constantly turning over? Yes, every day i mean there’s a lot of everyday, they change, i think, there’s something like two hundred thirty four million spam traps out there. And there’s it could even be billion like it’s huge and there’s a a not a crowd sourcing thing that allows you to track spam and see how many traps are currently live and what’s happening in the internet just to give you like a thermometer checking the pulse rate of what’s happening out there because i know i know some of the bad guys are getting through. Yeah, they get there. You just want to minimize it. I mean, at one point, when we in order to get that very low open right, have issues that we saw. We probably hit a few hundred spam drops. You’re not going to hit one spam trap, there’s. Not like one out there that like. Oh, i hit the one you were going to hit multiples. You could hit three recycled like we celebrated huge success going from a few hundred two. We only hit three like that’s. Amazing. Because there’s. So many out there and it’s. Very easy to get to let’s. Talk about re engaging you. You touched on amy reengaging. People who aren’t engaged aren’t clicking. What are some tips for? For this let’s? Spend a few minutes on this. Yeah. I think one of the things that we all struggle with is it’s hard to say good bye to people like you want you know it as fundraiser isn’t even unsubscribes way don’t like to see that list, especially for what we pay the cost per acquisition in this industry is so high that it’s like it’s hard to give up on that, so what we’ve started doing is every time we’ll do it full, send sometimes to r un engaged file and will recover some people, which will see that as a win will take the hit on the spam complaint rate to bring back some more folks we’ve advertised to them in different channels, whether it’s, facebook or doing in male ads like for yahoo, our gene mail, those air this sponsored ads at the top of your inbox and then what we’re actually really focusing now on is how can we be a lot more thoughtful in trying to re engage so making the qualifications for who’s going to get that reengagement email stricter, you know, like let’s send to lapse donors from the last two years and see how that gets us let’s do laps donors the last year. Let’s do laps donors for a year and open an email a year ago. So we’re like working through to see what kind of rates we can get. Who we can bring back and figure out what that unique. What works for davey and that’s that’s. Kind of our re engagement tactics. What do you feel is a decent reengagement rate? I don’t think we have that yet. I don’t know, i don’t think we have that thing is every time we hit this un engaged audience so there’s good there, i’m out of it, but there’s bad too. So what we’re really trying to drew is sort of strike a balance of what that is, and i think it d a v for us as well, it’s harder not to crack because we’re dealing with a lot of different groups here, like we have our donors, as i mentioned right there, there’s the one point three million members of the organization that an entirely different group of folks we have our advocates, those that are part of our commanders action network, that air really interested our legislative issues and all these different arms out there. What might work in one audience doesn’t necessarily translate to another audience. So i think as you look at your organisation, you have to that’s where it goes back to the segmentation, understanding what drives those people, what motivates those people in the more data you have to support that, i think it will help you figure out what are the better strategies to re engage in these folks and at what point is amy said, are we willing to say goodbye? Is it possible that we’ve talked around it’s a little bit to figure out why your emails aren’t getting what? Why your emails aren’t getting through to you? Can you tell what whether you had a spam trapper was pristine? Or is it possible to evaluate that or you can their companies out there that can give you reports to tell you what types of spam traps you’re hitting to tell you how many different ip addresses air out there for you so there’s lots of different ways to figure out they’ll tell you what’s going on, but they won’t say, oh, this is specifically why you did it that’s kind of up to you to figure out, but chances are that you can get that information at least on how many types of traps you’re making your hitting because what it does it allows you then to do to go clean up your file, i think that’s another important topic that we haven’t talked on is let’s clean up the file. So now that you identified a problem, i hit to spam. Traps or one hundred, spam traps. Whatever your case may be, you can work with different services to have them look at your file. They match it up with the different mailbox providers, and they’ll tell you whether or not they’re valid email addresses invalid. Whether they have, ah, hard number of heart bounces off, bounces that, whether their spam complainer. So they have the propensity to hit spam on your emails. And what that allows you to do is put on lee, sent to the valid e mails. You know, take all of those invalid, take all the ones that are marked as spam, and put them in a group and not talk to those people. So then that also helps to ensure your developed deliver ability is happening, and that you have a good center score oppcoll way still have a few minutes left together. What what haven’t we talked about? That we should be flushing out more. I definitely think the tools we’re using, you know, different non-profits of different sizes have different tools, and she mentions a lot of these providers that score your tools, but just the tools that you have, i mean, obviously, you know, there’s big companies like blackbaud there’s the male chimps in the different things, but knowing how, you know, turning to them as a resource on some of their standards, because as amy mentioned before, there’s three parties in this and they’re one of the parties, so the googles and the yahoos and all those providers they’re i mean, they’re they’re the gatekeeper on that end, and we can practice our best practices there, but take advantage of those resource is out there. I don’t think that enough people actually go on and look at the research and the information that’s out there, and this is very nice that you’re saying that the email provider, the email providers they themselves put out there and, you know, amy and i, we’re we’re more marketers than we are techies. So if your organization has so somebody in charge of email that’s, more of a marketer or somebody in the communications team, for instance. It’s, good to loop in some of these folks i know for me and my organization. I have been lost without some of the stuff that cd ours helped assan cover. Having them to turn to is a resource helped implement some of these things because it changes every day to wave made a lot of progress. But this story’s not ending because then you could be two steps forward. One step back kugel changes something they’re not sending out of press release, right? We’re learning you want after that after after you dahna campaign or ascended it’s fun, you know the job’s never the same any day. That’s one thing that you can say for sure when it comes to evil marketing hundreds and like dan it’s totally right, you know, even us, as you know, as a friendraising agency are focuses on fund-raising and marketing, raising money and using the reaching out to your the platform that you’re using to send your email getting their technical help. It’s huge! I don’t think i would be where i am or as a group with davey without having the support of their i t department, they helped us do cem further very authentication called demark and deacon. Which folks can google learn all about it’s? A little bit confusing, but it’s really important? Because it insures that hackers aren’t spoofing your emails and that aren’t sending things under the dv domain that are actually devi. We have george in jail on twenty one radio you just transgressed seriously, we’re ah, i don’t think we have enough time to explain, but just repeat de marque de marketmesuite oppcoll that and decamp d market with the c a r c and d kim decay. I am i’ve seen these things in print. I don’t know what they mean. All right, we’re gonna let you off the hook. Thank you. Or sorry for the jargon jail. But they are. It is very important. Teo, just go and check it out. Go ask your i t department about it. They can actually educate you on these two terms and check and see if you need to get better email authentication and implement these leads to tactics. Okay, dan, anything you want o close with god. Give you a few seconds to close. No. Honestly, i just think that, like i said, it’s it’s every evolving, so it’s going to change a month from now, six months from now stay on top of your game. If they want you, they want you to contact him. That’s what you want to contact, engage him and make it more about them instead of about you. And i think the more non-profits do that, the more success they’re going to find that’s dan class begins, i say right, you got i did with the hardy digital marketing strategist of devi, the disabled american veterans and also amy braverman, associate director, digital media at cdr fund-raising group. Thank you, amy. Dan. Thank you. Thankyou, tony. This interview sponsored by networked for good, easy to use donorsearch monisha and fund-raising software for non-profits. This is tony martignetti non-profit radio coverage of the twenty eighteen non-profit technology conference. Thanks so much for being with us. We need to take a break. Wagner, cps. They go beyond the numbers they’ve got. The resource is for you. Lots of different subjects at weger, cps dot com and you click resource is after you spent some time on the site. Pick up the phone. Go in. Real life talk to eat hooch doom. You know him? He was on the four hundredth show. He’s been a guest. He’s a partner there. He’s a pro. Good guy, wagner, cps dot com. Then have a chat with you now for tony’s. Take two it’s late summer and i’m wagging my finger at you reminder. I implore you. I can’t beseech, but i do implore make time for yourself over labor day weekend. You don’t just find it. I can’t find time. I don’t have time. I can’t find any time. Make the time make the time for you you have talking to you. You the person you personally make time for yourself over labor day weekend. Hopefully did doing summer sometime. But i regret to inform you that labor day is creeping up and, uh, you need to make time urine e-giving profession. You need to take as well that you can give efficiently and feel good doing it time alone is restorative it if it’s refreshing make the time there’s more on my video at twenty martignetti dot com. I’m very glad to have maria semple back. You know her for pete’s sake. She’s the prospect finder. She’s, a trainer and speaker on prospect research. Her latest book is magnify your business tips, tools and strategies for growing your business or your non-profit she’s, our doi and of dirt cheap and free. And i know she’s not gonna let us down today on that she’s at the prospect finder dot com and at maria simple. Welcome back, maria. Simple. Good to have you. Oh, it’s. So great to be back. Thanks for having me. Pleasure. Absolutely. Um, you want to talk about real estate and i was game real estate for prospect research. What’s the value here. Well, you know, it’s it’s kind of interesting because i always include real estate data in every single research profile that i do. So i almost feel like we’re doing a back to basics show here. Okay, you know what we’ve got? You know, the core pieces of information that that really should be part of every profile and real estate is is definitely one of them. And i was, you know, in preparing for today’s show. I was trying to come up with, you know, the why? Why would we want to even focus on real estate? Why is this important and so you know, i’m going to offer up a couple of reasons. You prepare one. You prepared. You wanted you wanted teo. I’m doing that. Okay. That’s. Something new. Okay, so one is from a report called the cap gem and i world wealth report, which indicates that really state actually account for eleven percent of a high net worth individuals. Total assets, right? So, i mean, when you think about the average person, right, if they own a home or they own a coop or an apartment or something, i mean that’s a significant portion of their wealth, right? Because, you know, are they going to gifted to you? Are they gonna liquidate that asset and give you the money? Probably not. However, that does lead me to think about planned e-giving, as you know, a way to think about real estate as well. Especially if you know, your prospects happened to be a childless couple. So plan giving is something that, you know you might want to think about with regard to any of their real estate holdings that they may have, whether it’s, you know their primary home or or secondary homes. Yeah, there’s. A lot you could do with real estate, certainly the methods you mentioned, if a lot of times you might hear that child or the children don’t like the beach house or the don’t like the home upstate in the woods or out in the mountains, and so that strongly suggests that it’s going to be liquidated or, you know, you might hear that those exact same sentiments and there’s a possibility that that piece of real estate could be left to you so that the person or the couple can continue living there for their lifetime and they pay all the expenses, and then you’re at their death at the death of the survivor, actually, with the survivors death, the property immediately is transferred to you because because you’re actually changing the the deed of the property that’s all called a retained life estate, she wanted to google it and find out more, but you don’t need the unity of the jargon just understand the concept, you know, if there’s a couple that is expressing dismay that the kids don’t really want the house? Uh, yeah, so that and, you know, by the same token, if you happen to come across in doing your research that a particular property of one of your donors is actually owned in a truck. You know, that kind of should send up that little signal flag to you that they have done sametz state planning. And you you want to make sure that you know you’re involving all the correct parties in the conversation. If you’re coming across the property owned in a truck, how would you find that out in your research? Well, if so, let’s say you have the name of aa prospect your your donor and you have their address and in researching their address, you find that the property is not in the the donor’s name or the donor and the spouse’s name, but rather it’s owned in a truss, actually that’s going to be? Yeah, yeah, totally it’ll be very clear because it’ll be titled that way. Ok? It’s it’s titled to the right the asset is titled to the trust. Okay, so so in your public records, that’ll do that’ll reveal itself. Yes, absolutely. So, you know you mentioned public record, so we’re very fortunate in this country in terms of doing donorsearch research on in these types of public records because all real estate across the united states is part of public records, most of it is accessible on the internet very, very occasionally, if it’s a really small little town that maybe doesn’t have a big web presence or they don’t have their tax assessor rolls, you know, available online, i might need to make a phone call, but i have to tell you that is happening less and less for me these days. Aziz, i’m able to find most of that data that i need online. Okay, you got i’m sure you have some sights, recommendations free and dirt cheap that you can share. Yes, absolutely. Absolutely. So, i think a really good starting place to be able to start finding, you know, ah, assessed value and taxes that people pay on their properties. Um, if you don’t know where you’re where the local tax assessor office is available online and so forth there’s one site that has a compilation state by state by state this toe where you can actually find the assessor info and it’s actually a fellow prospect researcher and she’s been maintaining this site for years. Her name is cristina. Pulawski and her sight is pulawski dot net, and i’ll spell that quickly uh, p u l a w s k i dot net and, um, if you go to that site, you’ll see a listing of all the states click through to the state of interest to you, and then you’ll easily be able. Teo, find the data that you’re looking for in the assessor and this is a free site. Yes. Pulawski dot net is free are doi n i knew are doing was not gonna let us down. Oi, end of dirt, cheap and free. Ok, what else you got? So so that that’s one that i really like is a good jumping off point for although that’ll get you teo teo, the assessor assessed values a cz well as taxes. So so let’s talk about those two pieces real quickly. You know, assessed values are very often not what the market values are. So in a minute, we’ll talk about some market values, sight. But, you know, i always like to include what is a prospect in my profile? I like to include what taxes are for the most recent year on that property, because i think it is very, very telling if somebody is able to sustain. And i did research once on dahna a couple who owned a property in in a wealthy area of new jersey but also had a house at the jersey shore. And between the two properties, tony, they were paying one hundred and fifty thousand dollars in property taxes. Okay? Yeah. That’s. A lot of money right there, right? That kind of tells you there’s some well, yeah. And then you take the take the value of those homes, multiply by nine and you’ve got ninety nine percent of their their their assets, right? Nine. Ninety percent of their wealth. Because you said for high net worth e the home is eleven per cent of the of the total assets. Yeah. Okay, very real. Look at look at all this information. We’re getting off just the that’s just from the assessed value. We don’t even know the market value of these properties yet, right? Okay, exactly way. Just have a minute or so we have a minute or so before break. So go ahead. But take take a breath after a minute or so. Hey. So the other thing i want to be able to tell you about is ways to find estimated market market value for the properties because, they said, it is very different from the assessed value on di think a site that we’re all very familiar with. Is zillow so kind of introduce that concept? If you need to go to break, and then we could talk a little bit more about zillow and different information that you could find there. Ok? The only thing i’ll put a finer point on is just to make sure that people know the assessed value that’s, the for those who may not own property. That’s, that’s, the that’s, the tax roll, value that’s, the that’s, the value of your home that is used to calculate your taxes. So they multiply that assessed value by the tax rate and that’s. How you get your your what you got to pay for taxes on that property versus market value, which i think is quite clear. Okay, let me take this break. Tell us you’ve heard enough. You’ve heard that you had to tell us moughniyah lt’s from charities that referred the companies for the credit card processing from the companies that are doing the processing and from those companies. Come processing fees and fifty percent of those fees go to those charities. You’ve heard the teles mony als that charity khun b you you can be getting the fifty percent of the fees. Go to the video. That’s. A place to start. Tony dot, m a slash tony tello’s. Now, let’s, go back to maria simple. Um okay, you were gonna hit us with market value. You got market value. Resource recommendations, love these are doi n, right? Right. So so i mentioned zillow and one of the reasons why i like zillow so much. Is that it’s a great snapshot of that property? I mean, literally, you will get a mapping. Sometimes there is a picture of the home. Uh, you’ll have information about, you know, the number of bedrooms, you know? Really, you square footage. What it left sold for three year. It was built. So you’re going to get a lot of information about that particular home, right? There, out of zillow, it mean it’s used extensively in the real estate profession, used extensively by anybody looking to buy or sell a home. So it is, you know, one of those sight that you definitely want to think about looking at, they call their estimates. It’s used extensively by me after i go to a friend’s house for dinner. And then i go home or i just go to the bathroom, and then i checked zillow, i got a guy i don’t know, i don’t know. What is this place worth? Sometimes i can’t even wait to get home. I was extensively you’re right. It is very use its used extensively. You’re absolutely right. Ok, is there another? Is there? Is there another market research resource? I mean, market value resource. Ah, well, if you are thinking about researching anybody in a city, it might be a little bit different self-funding example, in new york city, there is a site called city realty dot com, where you’ll be able, teo put in an address, uh, it’ll give you a picture of that building whether or not that building has a doorman, uh, you know, where recent sales were. Of apartments in that building uh, the year it was built, the amenities and so on and so forth. So again there you’re going to get an awful lot of information, even on those buildings where apartment, you know, maybe owned within a particular building. Yeah, cooper, condo and zillow. Zillow isn’t going to help you with with apartment properties, is it? Not much? I mean, you think the last time i was at a dinner with a friend’s apartment, whether i was successful, i don’t think i was able to find what i was looking for? No, i don’t think so. I don’t think they don’t know why i do it for all of them, so that nobody, none of my friends, they’re the only ones who’ll listen and none of them knows which which one i’m talking about. There just i do it universally. So i guess they should all just assume i’ll stop getting invitations. I don’t know one of the other. Um, yeah, but zilla doesn’t help with condos and co ops, right? I’m pretty sure. Yeah, yes. I want to look a city realty dot com that’s for new york city. Right? That’s for new york city, but suppose you’re one of the many, many listeners who does not live in the new york city metro area. What are you going to do for for condos and made it again? I would then go to, you know, look at the particular city that you’re looking for data on go to their main website as a place to start looking and start drilling down for any links that have to do with real property values. Realist, hey, you know any of those tax assessor’s. So those are some of the key words you want to start looking for in any of those drop down menus that you might find in any of the the city’s website. Ok, yeah, so you might you might have to just settle for assessed value if you can’t find a market value of cooper condo, right? But then you know what? They’ll give you the rate that you’ll be able to also, then, you know, multiply by to come up with an approximate, you know, tax tax assessment. Yeah, right. I was just saying, you know, just you might not be able to find market value for for apartments. That’s all. Yeah. You know, the best way i’ve done that then is to try and find an equivalent, uh, size department and what it’s sold for recently. Uh, look, it used to be able to find at least taels value’s. This’s why, precisely? You see you found a workaround. This is why you’re the prospect. Research contributed for now. Provoc radio. I knew there was a reason. Uh, no, i’m always reminded, but yeah. Okay, look, look for a comparable sale. Recent comparable sale. There you go. Brilliant. Brilliant. This is this is why you need to always, always, always go to that wonderful free site called google and put the property in there because right from that, don’t forget you’ll be able to get i mean, it’s just amazing. I can’t believe the precise photos and how closely i consume in on a home that i’m researching in terms of i can see number of cars in the driveway very often when i’m doing this type of research. So it’s, it’s amazing. He’ll definitely want to make sure you’re googling the address as well. So google as well as a swell a zillo. Okay for ok, ok. Um let’s see? Uh, you kind of like google maps for ah, well, before we go to google maps and broader real real estate discussion, is there anything more i don’t want to leave? You will leave your you’re good contributions unspoken. So is there anything more we need to talk about with respect to individual properties? Yeah, the only other thing i might mention is this sometimes sometimes in addition to putting ah, a property in the name of a trust, somebody might decide to really try and put some protection around that property and put it in the name of an llc. So if you’re resync researching someone like let’s, say you’re researching an entrepreneur and you know from conversations that you’ve had with them or from your board, that’s had conversations with this person that they have multiple property somewhere, and here your trying to find their name and you’re looking up their name, you know, the city that they live in a city and state, and you’re just not coming up with it. It might be that they own that property in an llc he might need to take one step first to go to the secretary of state. Database for that state. Put in the person’s name and see if it comes up connected to any l l sees, once you’ve got the name of the llc, then go back into your property database and research on the name of the llc as opposed to the individual. This is why she’s, the prospect researcher contributor. You gotta have a problem doing this work for you. If you don’t have one. Get maria. Uh, you know, brilliant. Brilliant. There you go. Very simple work around. We’re stymied. Everybody who, uh, who ran up against it, though. Okay? Yeah. Yes, holden elsie’s because, uh, i guess there’s, i guess there’s there’s a tax advantages, the business you’re doing, some kind of business passed through or something. Well, very often they’re just trying to protect the asset. So, you know, let’s say that, like i said, make-a-wish avectra nor or they own a big private company, um and they’re just trying to protect it against, you know, lawsuits and that sort of thing. Um, instead of putting it in their spouse’s name or a child’s name or whatever, still add maybe that extra layer of protection as a limited liability company. Owning the home as opposed to, you know, on individual a supposed them owning it personally and it being a personal i said it’s an asset of the llc. So if their personal assets wherever compromised for some reason thie the property in the llc would be outside that that reach. Okay, we just have to have a minute before break. So why don’t you just give us a little tease for what? How google maps could be helpful real estate wise that i bet a lot of people are not thinking about. So, you know, you and i have always often talked about pro active research versus reactive research. A lot of what we talked about it to this point in the show is on reactive research. Well, there’s a feature in google called my math that’s going to allow you to do some pro active research to really identify you know where some of your donors and prospects are based. Ah, and i’m going to give you some ideas and had to use that particular data. Yes, much more than just putting in an address. But that’s, right. Time for our last break text to give you get more revenue because they make e-giving easy for your donors. If somebody can send a text message, they can donate to you it’s simple not only simple but affordable, secure there’s taking care of these things for you, you text npr to four, four, four, nine, nine nine that’ll give you info, and you’ll also be able to claim your special listener offer npr to four, four four nine nine nine. We’ve got about six more minutes for real estate in prospect research and go ahead, marie simple reveal if this feature of google maps that we can use in our prospect research, i’ll bet a lot of people are not aware of, right? So it’s actually called my map and ah, the earl is a little bit long, so i’ll make sure that i get it to your social media team. Or maybe i’ll go ahead and upload it wherever you’d like me to do so. But it is google dot com slash math splash about flash my math. Okay, so it’s a bit long. I wish they had it a little bit shorter. You could probably find it anywhere, you know, once you first and foremost, you’ve gotta have a google account. So first things first, you gotta have that once you’ve got that, you’ll be able tio look at all the various tools that you know that that, uh, that place that you would go to once you’re logged in your google account, if you want to access to your calendar and all those other things and other features that google offers that you might be using, you’ll be able to find it there as well. So one way or another, you’ll get to it or just google google my maps, and then you’ll get to it that way. But what i loved loved loved about this, and i couldn’t believe how easy it was to use and how awesome the results were. Uh, it will allow you to upload a spread sheet into google and google wuebben map out while the addresses in that spreadsheet. So i started thinking about this and wondering, ok, well, i could see the applique ability for, uh, for a business to do this, but how can a non-profit potentially use this particular feature? And so i was thinking about a situation where you know, you’re thinking about running a special event or you’re thinking about running a cultivation event and you’re trying to figure out, where should we hold this event? You know, geographically, where does it make the most sense so that we could get the most people in attendance at the event? So you can upload a list of, say, the donors for that from that particular county or region or state or, you know, whatever it is, uh, and it will map out for you, it will put those little you know, those little markers were all so accustomed to teo jump a little pins, write it so it’ll will populate the entire map, and then you can actually hover over one of the over one of the pins and you’ll be able, teo, click on it and it’s going to give you all the information that you have tied to that particular prospect that you’ve uploaded from the spreadsheet. Yes. Oh, right, right. So all your data that you up, right, so it’s pinning the address, and then everything else you uploaded with it would would appear when you click on it or mouse over it. Or is it one of the other day when you picked up let’s. Just be careful because of that. Here’s. The caveat that you might not want to upload that personally identifiable information. The name you might not want to write. You might want to think twice about putting in. Um, they’re full name, for example in there or their email address or, you know, things like that or phone numbers. So you might be in this situation up loading less might be better just from the point of view that, you know, once you’ve uploaded this in here, this map is then saved in google under your map. This is a map you can call up at any time. Uh, and so i’m always wondering, ok, well, who else could potentially have access to this map then? You know, in the back of my mind, this is the way i’m thinking about. So i might be a little bit careful about uploading anything beyond city and state. All right, very good. Very good admonition. Oh, so? So you can use this map to see population densities within within a state. Now, did you see any maximum number of rose that you can? You can, including your excel spreadsheet. I mean, could it be ten thousand? Can you map the whole country? I didn’t, you know, i didn’t try anything with a huge spreadsheet. I sampled it with a much smaller one, but i you know, i have tto dig a little deeper, and in google’s, they do have a pretty good help section about how to use this so they might address that there. Um, but i’m not sure if they’re gonna limit you on the size of this. Okay, that’s a great question, but also, if you are, if you’re planning a visit somewhere, you know you’re doing your well. This is summer, so you’re not doing your winter visit to florida, but whenever you have to prepare for your winter visit for florida, so as you’re doing that what counties should be visit well, let’s, upload, let’s upload on a simple spreadsheet all our florida addresses query by state nfl put it in a spreadsheet exported to a spreadsheet. Upload that to google maps and you’ll see the population densities throughout florida and you’ll know which counties in town’s teo host in and then then you could then go for your personal visits. You could map your way through through the state dry, you know, find the best route, right? Doesn’t help you with routes. Yes, like so then you khun route from one visit one of your donors to the next to the next. And get get yourself a nice, efficient routes that you can maximize your time. You know, while you’re visiting florida so that you can visit, say, you know, five donors in a day is opposed to maybe you were thinking you could only get two. Well, wouldn’t it be great if he could get four or five people in that one day? Right? Google will will route you through them. Love it, love it. Okay, wait. We just have ah, minute left before we have to wrap it up. Maria simple. What would you like to leave our listeners with so two more deuces real quick. One is if you have a lot of you run five k’s and walk and things like that and you’re not. And some of these people may not be already tied into your organization to the level that you’d like them tied in beyond their participation. So why not again? Matthau out where all of these folks, you’ve got their registration data. They’ve registered for your race again. Tie in to google maps, find out where these folks are all coming from, to participate in your five k and see how you can have some further engagement with them. Another, you know, i thought about was we have to leave it. There dahna next next time. Maria simple she’s, the prospect finder, she’s at the prospect finder, dot com, and at marie, a simple thank you so much, maria, you’re welcome, good talking to you. Next week, we’re live with a studio audience from the foundation center. If you missed any part of today’s show, i’d be seat. You find it on tony martignetti dot com. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant, well, your c p a is guiding you beyond the numbers weinger cps dot com. Why tell us credit card and payment processing your passive revenue stream? Tony dahna slash tony. Tell us on by text to give mobile donations made easy text npr, to four, four, four, nine, nine, nine a. Creative producers. Claire meyerhoff. Sam liebowitz is the line producer, shows social media is by susan chavez. Mark silverman is our web guy, and this music is by scott stein. You’re with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Schnoll you’re listening to the talking alternative network oppcoll waiting to get a drink. Nothing. Cubine you’re listening to the talking alternative net. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down? Hi, i’m nor in something potentially ater tune in every tuesday at nine to ten p m eastern time and listen for new ideas on my show. Yawned potential. Live life your way on talk radio dot n y c hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Are you into comics, movies and pop culture at large? What about music and tv? Then you’re in for a treat. This is michael dulled, your host on talking alternative dot com. I’ve been professionally writing comic books, screenplays and music articles from fifteen years. 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Nonprofit Radio for August 24, 2018: Your Website Redesign & Overmarketing

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Oren Levine, Lisa Ghisolf, & Emily Patterson: Your Website Redesign
It’s your step-by-step guide to a website makeover. Let’s include gaining stakeholder support, managing contractors and using data to drive better engagement. Our panel from the Nonprofit Technology Conference is Oren Levine with International Center for Journalists; Lisa Ghisolf with GizmoCreative Factory; and Emily Patterson, founder of BeeMeasure.

 

 

Amy Sample Ward: Overmarketing
Amy Sample WardIt drives Amy Sample Ward bananas. Let’s talk through her issues and preventative measures. She’s our social media contributor and the CEO of NTEN, Nonprofit Technology Network.

 

 

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Oh, hi, hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host. Oh, i’m glad you’re with me. I’d be thrown into a habit ood if you told me the dull idea that you missed today’s, show your website redesign it’s your step by step guide to a web site makeover let’s include gaining stakeholder support, managing contractors and using data to drive better engagement. Our panel from the non-profit technology conference is orin levine with international centre for journalists. Lisa gets off with gizmo creative factory and emily paterson, founder of be measure and over marketing it drives amy sample ward bananas let’s talk through her issues she’s, a social media contributor and the ceo of n ten non-profit technology network i told you to, i’m wagging my finger, responsive by pursuing full service fund-raising data driven and technology enabled tony dahna slash pursuing capital p well, you see piela is guiding you beyond the numbers. Weather cps dot com bye tello’s durney credit card processing into your passive revenue stream. Tony dahna slash tony tello’s on by text to give amglobal donations made easy text npr to four, four, four, nine, nine, nine here is your website, redesigned from non-profit technology conference. Welcome to tony martignetti non-profit radio coverage of eighteen ntcdinosaur non-profit technology conference. We’re hosted by the non-profit technology network, coming to you from new orleans in the convention center. This interview, like all our eighteen ntcdinosaur views, is sponsored by network for good, easy to use donor-centric software for non-profits, i guess now are orin levine, lisa gets off and emily patterson, or in his director of innovation at the international centre for journalists. Lisa is founder and creative director at gizmo creative factory, and emily patterson is founder. Be measured that’s b e like the insect welcome buy-in. Your seminar topic is gourmet taste on a pizza budget. Tackling a website, we design for small non-profits, and i noticed that in your session description, use the word small three times. That’s perfect for non-profit radio because our twelve thousand listeners are in small and midsize non-profits. So i don’t have to admonish you or remind you even taylor, your comments too small and midsize or no, i don’t, because it’s, you’re right, it’s in your dna, it’s in the dna of your workshop topic, anyway, get carried away. Personal. Okay. What what are the challenges? Let’s, start down there with emily on the far end? What are the challenges with website redesign? Hyre? Definitely, i compare website redesigns, teo doing laundry, at least at my house. Okay, that it’s something where it feels like you put all this work into it, and then when you’re done well, there’s a whole new basket of laundry, and you need to start all over again. Yes, it’s, a project that it could take over here and then it’s. You know, another year passes by and it’s, time to start redesigning your website all over again, because technology and trends change so frequently, something you have constantly have to keep up with. What do you part of what you described way? Have you done your workshop yet, or it’s coming? No it’s tomorrow at one thirty and that’s a preparation for you? Okay, she’s like a batting range, putting, putting green. I don’t know too much. I don’t be doing sports analogies that that was a mistake i don’t anything about. I don’t know anything about either of those sports, football or tennis, so okay, what do you need? What do you need to have in place? Could we start with you? Lisa, can you could you adjust that one? What do you need to let in place? But think about before you embark on hiring someone to do it or doing it in house? What do you need to think about? You really have to think about weirder site is now and if it’s working for you and if you comptel, if it’s working for you, since we generally have analytics, but also are you getting the results that you want out of it? Are your constituents getting what they need out of it all of that kind of thing? And then it’s just improving upon what you have if its content or design usability, all of those things, okay? Or you want to add wear at the pre stage now, exactly. And this is in some ways where the small comes in, because one of things your back of your mind is, is what resource is do you have realistically to approach the project, which will probably be less resource is than you would love to have? Especially if you know you’re looking at other websites and say, oh, i’d love to have a website like name your large corporation here and because you’re not small non-profit you can’t. And in addition to the questions, lisa was passing one of the question, in fact, you need to ask is, you know, why do i have a website at all? You know, it’s really gets down to what am i doing? I’m murcott what’s the purpose why do i want people to visit me in the web but who’s coming to visit? What do i want them to do when they get there? And by being really careful about asking those questions that helps you match what you could do there to the limited budget you’re going toe? How do you overcome this stick of the orange? How do you overcome not knowing what could do? It is not your site is not doing it now, but it could, but but you don’t know. What it could do because you’re not already exploiting that. How do you feel that gap, that knowledge gap? Well, it’s ah, sort of a balance between what what it’s already doing, what it could do and what you wanted to do. And a lot of what we talked about in our own organization was trying to distill down of all of our laundry list or went backto the laundry analogy, a laundry list, emily’s basket wish list of all the things you wanted to do or could do or might do an ideal world. It’s really important to try to focus down on a few very, very critical things that you want the website to do. Focus your efforts there that both helps focus the minds of the people who are responsible for the website and then focusing your budget on a realistic set of goals you can achieve. So you might brainstorm and then and then and then focus exactly two realities. Okay, okay. See about something else you pledged to cover in your workshop. Hold your feet to the fire. Think about who to hire. Whether you need is who wants to take this one first? Whether. Whether you need expertise, we don’t necessarily have to go in line. One, two, three, three, two, one, which i don’t i don’t like that, but we can now for now anyway. There’s soup for now, but i’ll bring it up if we keep up with us whether whether you should a lot of small orcs probably do need help, right, then we’re gonna need some technical help. This website project definitely on dh speaking as a designer and developer, generally i come in when they don’t have those resource is on staff, or if those people are overwhelmed and speaking to lauren’s point, sometimes you can brainstorm with those people and find out exactly new things that you may not be aware of ways that you can integrate databases better, etcetera on improving communication. So, you know, so much of it is just what you’re re sources are and what you’re willing to put forth. So you’re often in the role of having tio make the expectations fit the budget. Yes, we can’t do that yet. I know you would love to, but if you want to do these other things that you said were playing top three priorities. And we can’t do this. You can’t have six priorities. Yeah, i’m a big believer in phase development, so if you could do it in six months, then we’ll do it in six months when it’s more feasible. Okay, how do you, uh, how do you message that reduction down, too of reality when it when you’re talking to the ceo executive director? Oh, gosh, i mean, i basically put it the exact same way that we can do this in six months. We can still make it happen with the budget that you have, but if you want to put more towards that, then of course, we could make plenty of things happening now, so okay, so bring it down. Arika money. Yes. Way to spread it out. You can have it, but it’s gonna take longer. Okay? In fact, one of the things we talked about in the session is sort of tricks. I learned i was emily start going out orders don’t get going out at one point, i want i want to head over to emily because she’s really the expert on how to manage to ceo seo, i’d better let her speak for that. I’m not going sequence. I don’t want you to continue, okay? My my one question is that one of the now now a great host, it’s time for a break, pursuing their newest paper is pursuing e-giving outlook it’s a roundup of all the fund-raising data that you need, they took the latest fund-raising reports boiled them down to the essentials into a concise content paper, plus there’s a video archive of the weapon, or that they did around this whole subject. It’s, an ensemble piece, paper and webinar both on the listener landing page. Tony dahna slash pursuant capital p for please now, back to your website redesign say something talk emily yeah, it was like they had a message to you, ceo message manage expectations about the top level uh, so i think one of the things that people don’t realize, especially at the top level around website redesigns is just yeah, how much, how much work and how much? And thus time and money is involved, and i think having teo yeah, message and set expectations around that is a big challenge buy-in vices that i’ve worked and now in a zoo independent consultant, my point of contact is typically, you know, you’re marketing director or your communications person who have, who handles all of communications and all of fund-raising so kind of a mid level person and being able to work with them to help them set expectations with there with their boss around the web website, because i think a lot of a lot of executive directors, you know, they’re a little bit detached from the project and, you know, they’re looking online, and they’re seeing all of this awesome stuff that other organizations or, you know, even for-profit companies are able to dio and they don’t realize, you know how much time and money needs to go into that. I’m going to pick up on on emily’s point, that becoming the position of being the non-profit that’s working with cos, you know, we were designing the web site, and one of the things we try to make sure of is we knew internally in our own organization who who is responsible to make the final decision so that, you know, family’s talking the communications director, she needs to know that when the communications director says we’re not going to do this, then hearst boss is not going to come down two weeks later and say, well, actually, we are let’s keep that anyway, because that’s, how you lied to basically blowing your budget and changing your plans. So it’s, very important as an organization is a nonprofit taking on the project to be clear in advance. Who are the decision makers? Who are the real stakeholders, who is going to make the decisions and who needs to stay out of the way? That’s perfect. So who should be let’s? Go to you family? Who should be part of this design team? I mean, i think having one clear a person who is ultimately one person is in charge. Yes, having been in the position where three people are making the decision, you know that doesn’t really work. So ultimately one person has to have the final say. So we are we are not doing this, but i think lots of people should be involved and be able to have their input because you will otherwise get in this situation. Where oranges years, months later i don’t know. How’d we get this? Yes or no? You roll that definitely derail your project. If all of a sudden you had someone pop up and say hey, what happened? Teo x y z i thought we were doing this, and then as a consultant to be the person who says, oh, sorry, that’s not in the budget, i think it’s so we need to think through in the beginning stages, who are the stakeholders? So but with the web, but at our website affects everybody. Lisa, how do we decide whose we can’t have too many people in the process? I already said that how do we decide who should be part of this process and who should be sidelined? A big part of that for me is design theory. Tio it’s basically starting off with talking to all of the people who are going to be using the site. So if it’s one person from the board, one person from the staff, one actual end user, et cetera, and they don’t necessarily have to be people who are involved in the decision making part of it. But fighting out how they actually use the site and how they would like to use the site and how it all fits into the overall organization makes a huge difference in the end result and how successful it is, okay or anything you want to add to this? Yeah. And that’s another reason why inside the organisation it helps to have somebody you can sort of manage some of those relationships internally in some ways be a bridge between the organization and the external party. I in some ways fulfill that role in my organization. I’m not responsible for the site, partially because i have experiences a web product manager, i’m ableto some ways mediate, i suppose, between some of the internal forces intentions and our external external vendors, and that makes life easier for them because they have fewer people to talk to, and we’re clear decision making it makes life easier for us and that we’re able to resolve some of our issues ideally before we start having to pay for it’s going to more detail on this, managing the contractors or contractor whatever that is doing the process. Emily, you’ve got something you want. I was going to say that i think having your communications director or someone at that level lead the project is a good call because they’re in a role where they khun both understand more closely, like the technical side of what we’ll need to go into this because they’re close enough. To the project, where they might be in a role where they’re updating the website. But then there also. Removed a little bit from it and more into the business side of things where they can understand the bigger picture and the business decisions and the important role that stakeholders play. Where i think if you put the website in the i t department and have that management come from that side, they might spend more time kind of focused on how is everything working exactly and ignore the business side of war on the into the code? Okay, okay, let’s, let’s talk more about managing the contract with doing this project for us out. How do you? How do you like to be managed? I don’t like to be managed, but well, essentially the biggest thing is always communication on both ends of it and setting expectations. Some people love to talk only via email, some are i need to get on the phone with you to make you understand this and it’s an inter generational thing, it’s just it’s. Everybody certainly has different feelings on that bye, setting up expectations of how often we’re going to talk, how we’re going to talk, how we’re going to be managing all of these assets, all of these things that makes things so much easier down the line, and you don’t have developers who disappear or gaps in knowledge where well, we have no idea where we’re hosted right now, which is a huge deal, because so many people don’t really know all their passwords and everything. So let’s, let’s move to something else that you were are going to cover tomorrow. Use of data, you said data tio dr better flew and better engagement. Who’s the everybody plays family, right? Emily, you’re got two thumbs pointing to you. Yes. Yeah. That’s. The data portion of it is really my specialty. Okay, so we’re going to talk a little bit about what the stakeholder they wrote to me in for the stakeholder section because i had had this other presentation that oren saw where it was about using data to kind of manage people’s personalities, but definitely needed to manage personnel. That was that was different. There was somewhere else. Yeah. Is that another? Another kind of interested? Okay, about how you can take the day that you collect and then use it. Tio appears the different sort of questions and issues that pop with your different stakeholders, but definitely before you embark on your redesigned some suggestions about, you know what sorts of data people should look at, a lot of it depends on what sorts of issues pop up with your various people who are involved. I really kind of feel like there’s kind of three basic types of issues that it will happen, you know, there’s the sort of person who doesn’t you might have it from your executive director or from another person, your organization, they don’t necessarily want to spend any money, so helping to make the case that we need to make this investment and we need to invest in better technology, you can use your your google analytics user testing surveys a variety of different things to get a good picture of what’s going on with your audience because who’s using your website is not necessarily reflecting the needs of the person using your website isn’t reflecting. You know the needs of the people in your audience, they’re not in your office, they’re not the same. Okay, what else about data? I’m so you also get the person who is has all the fun ideas, maybe, you know, reads a lot of things. Online about the latest trends, and we need to have this widget and that widget and helping them get a good perspective on, you know, what’s really going on with our users where we really having problems with our site right now that definitely need to be fixed in the in the redesign, you can use google analytics things like back-up they have a funnel feature to see you. Nowhere in your process is people you’re losing people dropping out, leaving your side, and then i love surveys and user testing as a way to hear from riel people how frustrating it is for them to use certain functions on your website. So who would you send those surveys to? Is that that cut across all your constituents metoo donors, board members, people who are engaged, engaged with your programs, receiving your service is all those people get survey like that? It depends. I’ve done ones on the website, which i think are nice. Google has ah, very low cost pop up sort of survey you may have seen them before that you can answer a couple questions, and then there’s typically kind of an open end response, which is a great source for people’s france. Ok, things are kind of questions. Do we ask? You can certainly ask about user rolls if you want. If it’s important for you and your your website to understand who’s used what constituency you would word it this way, but what constituency they fit into. We’re delivering services, etcetera. Okay. What? What else do you want to find out? That’s? Fine, but you could totally keep it super simple. And just as something like, you know, what brings you to the site today? Are you satisfied with your experience? If not, you know what recommendations do you have for us? Those three questions? I think we’ll get you a good picture of what’s going on. I mean, i’ve had guests on who say the best survey is, like, five fewer questions. Oh, yeah, definitely. Okay, so short is not problematic. It all it’s preferred? Yeah, especially if you you know, you’re kind of you’re popping up at them. They’re coming to your sight because they’re trying to do something else. So you want to keep the survey short because you’re kind of interrupting their experience? What else can wait? Talk about around this? You’re going, you’re going to feel ninety minutes tomorrow. Well, let me add another more point about data again. I’m coming at this from persuaded emily. So i thought the data when emily stop, okay or you can talk about data. Whenever we took a breath, i thought that was the end of the day that i could talk for days about data e talking about okay, just the one small point i wanted to make again back to managing expectations, it’s away to also manage expectations your stakeholders had about people who are wedded to. We’ve always had this section on the website i love this information is valuable and it’s useful to be able to go to analytic state and say twenty, people visited this page in the last five years. We don’t need it. Okay? Spell, myth it’s also a legacy pages that people are tied to strongly, but nobody else cares it’s also testing out processes to like, how long does it take someone to actually make a donation or to find the volunteer form or something like that? Does it take to long for them to get there and they get tired of it? And they just leave, or does the executive director have an idea that they love this particular feature, but no one’s clicking on it or they wantto accident actually everyone’s clicking on it. And we don’t know that unless we actually get true user data, so it helps it. A lot of scenarios are based in reality. You know, the numbers no like yeah. All right. Uh, okay, so we still have you just took it five or six minutes together. What else can we talk about on this topic website? Redesigned. You promised a step by step guide. We missed any step. Well, there’s, plenty of stuff. Cemetery. Alright, so name some names, something we haven’t talked about it content auditing of your current site. So actually, i’m going to cut you off there, like three or four sessions ago, we talked about content, name another one and another step way of linking on it that we haven’t talked a lot of sessions, police about post launch care and the whole yeah, because to me kind of the laundry analogy to but to me, a website is a living, breathing thing. And just because you’re done with it, because it launched does not mean that it is done. You need to keep feeding that for google to pay attention to and for your users to pay attention to. You also need to be aware of the ongoing costs of maintaining the site and keeping it secure. Ilsen and already you have a laundry. Now you wanna bring laundry and maybe a lot of what you want. I’m thinking more about sort of laundry all of a sudden, you know, chris created out of no where in your hamper, because what happens is part of the consequence. If you’ve been really successful, i think in managing expectations and limiting the scope of your redesign and coming up with a very clean site, that means there are going to be items that fell off the must have list that are now on the might have list or nice to have list, but after launch that’s an opportunity to sort of incrementally add in some of the things you may have wanted to do earlier as budget becomes available. That’s part of what lisa was saying about it’s, an ongoing project not only maintenance but ongoing improvement i remember, but i used to work at a large non-profit before people with sort of a background in your television program, you would say that keep iooking cleanse the website done, and i think least i mentioned at the beginning of our talk it’s never done that’s an ongoing lisa, do you see? Oh, our emily also commonalities around things that people want but don’t really need or, you know, durney generalities about things that they say is a top priority, but really it’s, not any any generalizations you could make around that. How about home paint sliders? I was just thinking that way, but everybody loves big sliders, right? No one clicks on them. They really don’t know. They don’t stop it to go back. So many guys attract many home page sliders. Yes, they get teo slide too, i think. Yeah, they and then they go to what they really want. Okay, i think people, maybe this is at least as different impressions. But i think there’s just too much emphasis and too many politics around the home page and what goes on on the home page because most sites people are coming in sideways, you get a lot of people coming in. From search, especially if your sight is well designed and has, you know, all the ceo best practices. People will come in to your bog post or to your content pages, and they’ll never see your home page. And so in projects i’ve been involved with, the home page gets very political and can stall things. Okay, that’s, old thinking that everybody’s coming directly to our our main, our main domain. And everybody wants a piece of it. Yes, there’s a lot of fighting about. Okay, so you are generalizing about okay, george, as i was going to bring this up before, but yeah. There’s a lot of oh, you know, my department needs to go on the home page. This is very important. Very important to this organization. All right, all right. What else could we were going to flush out? A little bit more? Got another couple minutes left. What one thing is, i was going to advise i came up with a bunch of sort of tips and tricks. If you’re inside the organizations that have ways too, to keep your stakeholders, i was going to use the word under control. But that’s a bit of a loaded term, but back to the prioritization, you know, prioritization is really critical, you know, making those choices about what you want to do and there’s been lots of cases in several projects i’ve worked on when you know your stakeholders might have a long list of things they want to do. And as somebody who’s running a project it’s really important to learn how to say pick one really focuses the mind i sway for, you’re not going to need that. That sort of thing to really help helps sort of focus the issue. Everybody gets one right, you could. You could name as many as you like, but you’re gonna get one priority. Okay, okay, yeah buy-in talking to clients. I used to say to people, you know, we can do this, you know, or we could do this and that response, wass, what can we do both. So i have learned to rephrase it and say, here are three options, pick one, okay. We asked what you, uh so what do you love about the work that you do? You know, organizations i work within cos they’re so wide ranging that it always amazes me what you can learn, what you can pick up and all of the commonalities of them too, you know, there there’s so many things that they’re all trying to get across, even if they’re a tiny little organization. So it’s, um, and making a difference with it with the actual and product from what they can about you are what you love about this work. I think what’s really interesting about the work is one year’s going setting off on a website redesign you think you’re doing a technology project, and it almost inevitably ends up being a management project because i think we’ve alluded to it before that the company’s your organization’s website is really related to how it’s organised how the organization works and you end up sometimes having more conversations about how the organization works and how we’re running on what our strategies then, about technology, about the actual some introspection. Okay, emily, i’m gonna give you ten or fifteen seconds. What do you like? What you love about this work your work about the work that i d’oh. I mean, i like that it’s always changing. I specialize in data stuff and it’s a field that’s constantly evolving. So i like that aspect of being able teo, keep up on it and always be just like our websites. Yeah, conley evolving. Always changing. Never finished. All right, they’re orin levine, director of innovation at the international centre for journalists. Lisa lisa it’s. A guess off. Yeah. Sounder and creative. Director of gizmo creative factory and emily paterson, founder of be measured. Thanks so much for being with us. I think this interview like all of them here it eighteen ntc sponsored by network for good, easy to use dorner management and fund-raising software for non-profits. Thanks so much for being with non-profit video coverage of the twenty eighteen non-profit technology conference. We need to take a break. Wagner. Cps for pete’s sake, talk to you. Eat huge tomb. You know the man. You heard him on our four hundred show. Did he sound high pressure to you? Of course not. He sounded like the gentleman that he is gentlemanly and professional. Check out the farm of course. Got to do your due diligence. Do your research weinger cps dot com then pick up the phone. Talk to you, wagner, cpas dot com then moved to real life now tony steak too it’s finger wagging time. I want you to plan ahead so that you make time don’t just look for it try to find it. You make time for yourself yourself over labor day weekend time alone, its restorative you heard last week steve rio talk about thie the benefits throughout your day of of mindfulness and presence, and even maybe ah meditation for a couple of minutes. I mean, they do virtual meditations of bright webb, he said, every day for five minutes, take time for yourself. Make time for yourself over labor day weekend, even if even if part of it is a nap. It’s restorative, you’re in e-giving profession you give you give, you have to be a little selfish and take make that time for yourself wagging my finger and there’s a little bit more on that in the video at tony martignetti dot com what a pleasure to have amy sample ward back. She is our social media contributor. Ceo of intend the non-profit technology network her most recent court third book, social change, anytime everywhere about online multi-channel engagement she’s at amy, sample board, dot or ge and at amy rs ward. Welcome back, amy. I think having me back, it’s always a pleasure. You’re always you’re always welcome back. This shouldn’t be a surprise. Should be a surprise to you. We always work well, i hope that you’ll let me know if i get cut from the roster will stop taking your calls. Know that we’ll have to wait on the phone. I’ll call in with a different say. I have a question to make up a different name. All right. Um, we’re talking about over marketing over marketing. This is a, uh, a bothersome thing for you. Yeah, yeah. I mean, i think it’s probably bothersome to everyone. That’s. Why it’s not successful? Yeah, it’s. In the long run, it annoys people and they turn off. Okay, i think that’s true. You know, maybe we’ll look att cem symptoms of over marketing so that you can do some self assessment. I think it’s it’s, probably one of these things is much easier to see in other people which may be coming totally right. I think it’s definitely hard to self diagnose your organization as an over marketer and instead very easy to look at other communications, other websites, what have you and feel like? Oh my gosh. You know and just to be clear, when i say over market and maybe this is a point of clarification between the two of us, i am curious how you define it. But for me, over marketing is when you market everything equally instead of choosing as an organization what your priorities are. Okay, so it seems very scattershot the marketing then from that those kinds of organizations very scattershot, everything is equally urgent. Everything is equal, equally impactful. Everything is, you know equally the thing that you want people to do right, then yeah. Okay, interesting might might my sense of it is it’s it’s i’m more looking at the frequency you know, if i get too many emails too many if i see your twitter you know, blowing up my twitter stream you know, i see i see too much from you it’s it’s too much it well in however, you define the time but e i’m seeing too much, um, well, and i think that that frequency piece could is, you know, one of the ways that over marketing manifest, because you could also say that it, um, you know, separate from frequency, it could just be type it could be that you are just like your web site is, you can’t even navigate it because every single thing has to have its own space on your home page that’s the call to action and whatever, you know, there’s different ways that it might manifest, but frequency certainly is a big one. Ok? And christie’s bleed over. I mean, you know, if your if your website has everything is an equally high priority, then that’s the trouble you were, you know, that’s, the trouble that you’re that bothers you the most is that every everything is urgent going on and everything has a page, every page is called action. You know, his first came to me as an idea because someone sent me an email with i printed it. It’s literally the the email signature is a half a page and i did not printed in eighteen point five i put it in twelve point fund. A very reasonable size. I’m this person’s email signature is a half takes up a half a page, right? I’m sure that the emails they’re sending two people are, you know, a very reasonable, like hi, tony, and then a couple sentences and thanks so much. And yet their signature is three times that. Yeah, yeah. Or more. It’s, you know, there’s itt’s. Well, i gave it away. It’s a he you know, it’s it’s it’s filled up with i mean there’s like zoho linked in you are el there’s a well there’s there’s web sites. There’s a you are elves, but then they’re not linked. And then separately there’s www the length number one w w was like number two and number three and there’s the mailing address and there’s. Ah, fax number off a twenty eighteen a fax number on then there’s and then there’s some congratulate, you know, self promotion stuff about anniversaries. How long he’s been in different lines of business and it’s it’s a half a page. So that’s what? Put this on my radar? You know, i guess i’ve subconsciously i’ve probably been thinking noticed it certainly, but tio got into my consciousness and i asked you about it and you said, whoa drives me crazy. So so here we are here we are. I’m just commiserating in the things that drives, but it’s for a good purpose, we’re helping where i’m not complained, my larry david, i’m not i’m not complaining, i’m helping, but, you know, what’s so interesting to me about that, like, the starting place where this conversation is that so many organizations, i don’t think, ever think about the signature line of there down both from the perspective that that, uh, i mean, that’s, you know, hundreds if you count all of your different staff, hundreds of messages a day to community members that could be reinforcing your organization’s brand or voice or mission having a standard, you know, signature block for everyone in your staff that, you know, great, everybody has the right information there, we probably don’t need to list our fax machine, you know, for all of those things because i see so many times where you know, one person, one organization writes at one way another person you can’t they don’t have a signature block, all you see is like, thanks, amy and me, but who? Are you, you know, co-branded spectrum that’s a missed place for just reinforcing the brand of the organization, but so few organizations know that you’re their signature block is kind of a passive called toe action space. Um, and at intend, we test that and we have a we use our goal for non-profits account, and that allows us if anyone listening uses the google suite for your organizations, you have, you know, females, you know, you could just administer as an organization what everyone’s you could add, like a call to action at the bottom of of the signature, and you don’t have to worry that some staff forgot to put it in, like, you could just administer that, and it is immediately in place for all of your emails, and we change that regularly, but we also track that and, you know, there are people that click on that signature link where we’re promoting that and you see and actually click through and register. So it is a place to call people to action. It is not necessarily a place to successfully call them toe action with eighteen different things that you’re saying, you know, it needs to just be one and have it be something that’s actually relevant to why you’re emailing people vs maybe, you know, links all of these different awards and promotions. You actually test different signatures. Yeah. Okay. Okay. Eminently doable. Eminently testable. You know us, we test everything. Okay. That’s, you technology network? Yes. Bonem all right. So let’s, let’s encourage some self assessment. We just have about a minute or so before before taking the first break. Um, i thought of i thought of some symptoms that you might that that that maybe hitting you in the face if you’re if your engagement numbers are declining, if you’re if you’re of actual follower numbers or connections, if that’s, you know, if people are dropping off that way, so i thought of either one of those, you know, people might still be following you, but they’re not engaging that’s, that’s bad or they might just stop following you or being connected. No thing can in fact, tonight, adam a nuance to those numbers. Certainly it’s healthy to have people stop following you on twitter or toe unsubscribes miree male because it means people are reading it and it no longer, you know the priority in their life, it’s not the topic that they care about it’s. Fine, you don’t need to feel bad of someone on subscribe to the newsletter but that’s the point you’re making tony is that if you are getting in ten people unsubscribes sections one new person subscribing then your ratio is a little off you want tohave, you know more people continuing to subscribe. Then you have a fall back off. Thank you for refining my point. Thank you. I mean, i mean that generally we gotta take a break. Take a break. Tell us enough with the talis moughniyah. Lt’s you’ve heard them. You’ve heard them from charities that referred companies for credit card processing and, of course, those charities air getting that revenue each month that long tail you’ve heard the talis moughniyah, lt’s from companies who are using tello’s for credit card processing. I bet you could use more revenue. Tell us long stream of revenue. You know how this works? You refer cos they take on tell owes you the non-profit get fifty percent of the revenue from those fees. Watch the video at tony dot m a slash tony. Tell us now. Back to amy sample board. Thank you for that indulgence. Yes. All right. So, indeed, big numbers, you know, that’s bad and unsustainable. You know, you’ve got your tenant followers a day and one new follower, your that’s that’s, not sustainable. Um, let’s. See, um, if you i thought you know how about reading your own stuff reading your own to spend a little time romping through your own, you know, your own twitter stream your own instagram, facebook, these things boring you your own website, have you read? Have you read the last a couple of weeks of content on your website? A few if you have something that’s regularly updated that that often does it bore you? I would say that’s a bad somebody i think what’s interesting about that suggestion and that so many people we’ll overlook is that we, of course i have read all of it listed it, right? So the idea that we would go back and look at it feels like some time wasted because, of course we wrote those tweets. Are we, you know, posted those pictures? Never, but the value in what you’re suggesting is not look at any of those. Single post it’s look your feed without looking at your whole timeline or whatever, right? Like, just look at for twitter, profile and all the content in order that’s been posted or your instagram profile or your website, because that’s where you can really start to see from your followers perspective or your community’s perspective. Whoa, you know, this is this is what it felt like, or this is what it sounded like. I think that’s something we don’t do often enough it’s organizations because we don’t feel like we need to, because we’ve already reviewed all that content when we posted it individually. Yeah, we wrote it ourselves see, this is this is why you’re an author, co author of two books, and i’ve never written a book because you you put a finer point on it. No, i’m the shallow guy, i got this idea and then you refine it, give it depth and meaning and eso like on the comic book writer, and you’re the you’re the writer of books that actually get published by, you know, by well known publishing companies. Yeah, but i haven’t even done one of those yet. Yeah, ok. Er and you just and i’ve been thinking about it, and you just heard it. And you you put you put, you add depth and, uh, greater meaning to it. So thank you. What a team. You know, good teamwork. Yeah, work. If i didn’t have this show, you could because, you know, i don’t think you need me to get started, but i need you to add the depth and the color enough beating myself up. Okay. Um, no. I’m having fun doing it. So what are you? Nobody. Nobody listens to this show anyway, so nobody here’s the nobody here is the self loathing. Oh, that’s not true. Thousands of people listening. Yes. Don’t remind everybody said you have more in your list in this moment. Don’t remind me more of my list more my list. What of these of these things? I have more. I have things on my list. I can add, um, i have one more staff complaints if the staff, if the staff is feeling that their content is you know, however, they describe stale o r, you know, repetitive. You want to pay a lot of attention to that because they’re the ones producing the content. So if staff or if you’re hearing from staff, i think that’s a bad sign, what do you what do you have totally eye? You know, now i feel obligated to add depth and color all of your suggestions, but the piece that i would add there is i feel like it’s, not just staff saying that it’s repetitive, but the conversations that you might over here amongst your staff that are kind of like a warning sign warning flag that you’re maybe doing over marketing is when people are saying, you know, i’m marketing this in someone else’s say, no, the postcards you know, went out yesterday for this someone else, eh? Zoho on twitter were saying that you have people, you know, you’re cross team isn’t talking about the same thing, then you’re probably doing, you know, equal parts promotion of five different things at once and that just naturally not going to be a successful your community members can’t take in five different request to do something that are different and actually do them all for you. Very bad sign if there’s conflicting messages across your across your team, i thought it was this i thought this was the priority, right? Okay, what else? What else do you have on your symptom symptom list? Well, i don’t have as many symptoms. I have a list that’s, more like things that you khun d’oh. Okay, um, yeah, okay, we could switch over there. I’m game for some guests. I would say you’re not a baby, we can talk about a few things underneath is i really liked the idea for organizations, you know, of course, we all know that we should have, like, a content calendar and marketing plan and all of these things. But the reality is i’m going toe just operate within reality that we don’t have those things or we have them and they’re not updated or or or whatever. So instead of saying, oh, just go finish off that editorial calendar that you should have instead of that recommendation, i’d say just pick a team. It could be every month it could be based on certain weeks that, you know, we’re leading up to events, whatever. And having a team i think, really helps people across the organization, you know, in whichever team there in know that they can still talk about their team. Or their program or their service. But do it in a way that still aligned and advancing whatever over our james focus organizationally needs to be the priority. So it maybe we can use in ten for an example. Course i could speak to that, so we might say, ok, this month’s needs to be focused on the ntc, but we still have membership campaigns that happened, we still have course promotions that need to happen, you know, where there’s still all this other work, but we don’t need to be saying register for the nbc become a member. Sign up for this course that’s happening next week, you know, apply for this program because that’s not going that’s, where we get into the half a page email signature, you know, someone said saint arthur, steam is auntie si lets people say culwell instead of just talking about membership, i’ll talk about how members engaged at the ntc instead of just talking about, of course, next week, i’ll say this course has a similar topic at the mtc, and this is a way for you to continue your learning. You know, it just gives people more oven umbrella that they can talk about their programs while still staying. Kind of on message. Okay, yeah. I can i can i can toss out one for recommendation, and that is to put yourself on your own lists, make sure that you are seeding yourself so that you’re seeing the feed, the posts, hearing the podcast, whatever it is the same way, same frequency as everybody else. Yeah, and then had a way to do that. It’s not just getting your own organizations emails, because to your point, there are lots of different channels were using in ten does this and i’ve talked to a number of our other organizations who do this, too, whether you use black, which is kind of an internal messaging tool, or you have an internet or whatever tool you’re using for kind of internal content and conversation. Most of those tools there’s probably a way where you can have your organization’s account, your twitter account, instagram show up in there and that way you have essentially, you know, one channel in slack or whatever you used that just is showing all of your tweets, so not only can you see when a tweet has gone out, but what it was about, and then you can very easily scroll through and say oh, my gosh, way! Look at what we have been saying or what we haven’t been saying or whatever on dh you don’t have to say, okay, now everyone on staff has to create a twitter account and go follow the organization and check it every day. You can just pull it into a central system so everyone can see it. I see. Excellent. Okay, okay. She’s, the co author times two. Amazing. All right, let’s, take another break. Okay, let me take a break text to give you’ll get more revenue because text to give makes e-giving easy for your donors. If your donors can send a text message, they could make a donation to u not only simple also affordable and secure the way to get more info and to claim your special listener offer you text npr two, four, four, four, nine nine nine couldn’t be any simpler. Npr. Four, four, four, nine, nine, nine we’ve got about six more minutes for over marketing with amy um, we run really medicine, okay? Please go ahead. So this suggestion is coming from a place where at and ten, we have definitely seen return on the work, but also in recognition that if you’re if you’re organization is suffering from over marketing, you’re already putting in the time to do a bunch of work so let’s just move that work to something else, and that is the idea of promo, okay, it’s, not just for your big annual fundraiser or, you know, once a year event for anything programs for things that are year round, even creating again, you’re already doing this work because you’re already over marketing, so instead of putting it all out as an organization, all the work you did to come up with those tweets or those block post or whatever put them into, you know, a a shared document or a wiki or google doc or whatever, and instead of sharing them on your own feed, share them with community members that can that are interested in that that maybe participate in that program before whatever that they want to be out in the community scene is talking about your work and promoting it and it’s still getting out there. People are still hearing about your programs, but you aren’t saying okay, well, our twitter feed today is going to have to cover all ten of these topics you say today we’re covering this topic, but we know that we’ve supported community members and they have access to these promo kits. Tio help us spread the word excellent using yes using your most dedicated constituents, friends, followers sort of a back channel way of getting them to help you promote board members boardmember could be idea for that, right? Okay, are for sure, all right, i’m going to get one out because i know you’re going to say it, i’m gonna get out first, okay? If you feel you’re over marketing on promoting your own work, share the work of others instead. So the obvious, you know, sharing on facebook, facebook shares, they’re so they’re so rare. Now facebook shares please share other people’s content obviously twitter, the re tweets on twitter or you go or spend that time going out and finding, you know, curating the content of others and sharing that because, you know, it’s relevant to your community. I know you’re going to say that yes, well and i think something to remember to when when you’re thinking about content and mixing it up so that it isn’t just you talking. About the thing that you want people to do over and over, another place where you could look to content in addition to sharing, of course, you know that i’m always going to say, share other people’s work and rise up the community is just as you are doing, too be the one that reminds your community that they can take a break, that they can have fun, that the world is really hard, it feels right now, and so much is going on, and we’re always asking our community to take action to support us, whether it’s fund-raising or advocacy or local actions. But maybe you are also building community and building trust with them by being the voice that says, you know, we hope that you take a saturday off and just be with your family or go to the zoo her, you know, go for a hike and and you aren’t always calling them toe action that you’re also treating them as full people that need to take a break and be healthy too. Yeah, that space space critical. We had steve rio on last week talking a lot about that he’s. Interesting do you know, do you know steve rio, bright webb? I don’t know. And i know i heard he’s, based in vancouver. Andi has twenty five employees. Maybe that includes contractors, but they’re all over north america. Very interesting. Okay. Um, they do. They have. They have virtual meditations. You probably heard me or not. Uh, not not mandatory optional, but they do a forty five minute virtual meditation every day a couple times a week. Sorry. Three times, three times a week? Um, yeah, i think yeah. Mindfulness, you know, presence. Oh, and, you know, there’s there’s research that shows that that that helps you be be more efficient in your in your workday. Um, every sample would really have, like, two minutes left. Um, you have another. You wantto recommend something else. If you feel you’re over marketing, do you have another recommendation? While the other piece that i was going to suggest is kind of the office that and that is just in case there are listeners who are, like, no, our problem is that we never marketed anything we never, you know, actually promote ourselves because it’s all you know, maybe they’re your web site is is just kind of content, because your programs or your round and you don’t feel like you have timely things, so if somehow you are on the opposite end of the conversation and feel like you need more help finding ways teo to market, i would say, just look through whether that’s, your social media accounts, your website, whatever and look for those empty spaces places that i think organizations could really take advantages putting in in their twitter bio or their instagram bio, or whatever that you know, a girl that shows up right there and the short kind of narrative box you have to write something, put what feels more like a timely kind of a call to action or reference a campaign that you’re running or whatever that is, and put a girl in there that doesn’t just go to your home page, same with your email signature. Look for those empty spaces where you can make it feel more timely instead of just the permanent kind of here’s our home page here’s, what we do here is our mission statement she’s amy sample ward she’s the author i’m not you’ll find her at, you’ll find her and amy sample ward. Dot or go! And also you should be following the woman for god’s sake, twitter is so much wisdom coming follow-up for god’s sake that’s the end of it just for pizza. Just follow at amy rs ward. Thank you, amy. Thank you, tony. My pleasure always next week. Maria semple returns with real estate for prospect research. If you missed any part of today’s show i deceit, you find it on tony martignetti dot com. 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