Category Archives: Fundraising Fundamentals

Nonprofit Radio for October 30, 2015: Don’t Be The Founder From Hell & Chilling Laws And Regs

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Jim Nowak: Don’t Be The Founder From Hell

Jim Nowak heads fundraising for the dZi Foundation, which he founded. How did he and the Foundation manage his transition from executive director to chief fundraiser? He talks candidly about the board, job descriptions, ego and more. We talked at Opportunity Collaboration 2015.

 

 

Gene Takagi: Chilling Laws And Regs

Gene Takagi

These are no tricks! Gene Takagi has actual and proposed laws that will scare you. He’s our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations law group.

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host it’s our halloween show ghosts and goblins and ghouls hope you enjoy your happy halloween this weekend and i’m glad you’re with me. I’d be stricken with carp itis if you came up with the inflammatory idea that you missed today’s show, don’t be the founder from hell, jim, no ac heads fund-raising for the zi foundation, which he founded. How did he and the foundation manage his transition from executive director to chief fundraiser? He talks candidly about the board job descriptions, ego and mohr. We talked at opportunity collaboration just a couple of weeks ago and chilling laws and regs thes air no tricks. Jean takagi has actual and proposed laws that will scare you into action. He’s, our legal contributor and principle of neo the non-profit and exempt organizations law group on tony’s take two between the guests tech videos from mexico we’re sponsored by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com here’s jim nowak and the founder from hell from opportunity collaboration welcome to tony. Martignetti non-profit radio coverage of opportunity collaboration twenty fifteen were on the beach in x top of mexico. My guest is jim no act he’s, president and co founder of zi foundation. They’re at deasy i that’s deltas, delta zulu, india from my air force days dot org’s dc i dot or ge, and we’re talking about avoiding being the founder from hell. Jim is not that jim. Welcome. Thanks, tony, for having me on the show. Appreciate it. It’s a pleasure. I’m glad we got together. What? Two days ago, right? I think we’re connected. And, um, all right, you’re not the founder from hell, and we are gonna take this really have one side of the story, so i don’t have it. I’m trusting you because one of your board to collaborate to corroborate your your side. But you’re doing a session here. Yeah, i presume you’ve been. You’ve been vetted. Yeah, i’ve done done the session for the six years i’ve been coming. Job pretending collaboration. I keep offering. You know, i don’t need to do the session, but it seems as i always say, nobody ends up at that session by mistake, you know, people and it’s been interesting people, aaron, really tough situations, very emotional, you know that the social sector is a tough space to be in and their people are very passionate and it can be really charged, but we do our best to try to give people some tools, maybe walk through these these these difficult situations, all right? And in the six years i’ve been doing, you’ve never been challenged by anyone who said, no, that guy is the ceo. That guy he’s the founder from hell, no never had that challenge, but haven’t i know, but there, you know, again, i would say i only have one perspective to bring to it there are people that have different perspectives and say that would never work that are absolutely, and i’ve had some of them as guests, but but we’re getting the founders perspective, which i haven’t had before. Yeah, um, let’s, start with your history with the organization. I’m the cofounder and now i sit is president. We started our work in the fall. Seventeen years ago. It was around an expedition that had been climbing in the fall for a number of years and small expedition to climb memoria twenty three thousand four hundred foot what’s. The name of it from maury fremery. Yeah, three miles to the west of everest, on the nepal tibet border. Doing a new route has never been climbed. I was on there in eighty nine. Now back in ninety eight and in ninety eight found out about small girls home that was financially failing, huh? Raised money in my local community to help bail this girl’s home out. That was the genesis of our work. Where’s. Your community. Where were you living then? I was living the vail, colorado, that and shortly after that moved to where were based now in ridgeway, colorado, southwest corner of colorado. Down by telling. Right. Okay. And how long have you not been the executive director? I was executive director for the first thirteen years. Okay? And then we started into a process of identifying we wanted to shift from there and bring someone in with better financial skills than than myself. But and it was early, early on, it was identified by my board that they want me to say connected to the organization i carried the history carried. A lot of the donors carried those. Relationships on. They want me to become the development director. Okay, i’m going to get to the details of how that all played out. That’s that’s, critical part. So it was for you, it’s been four years now since you were executive director. Is that right? Correct. Okay. And there is a new executive director. Hired and same person have been in the position for years. Yeah, we feel like we we did a really thorough an extensive search. Get a job and he’s still on the job saying individual okay. Okay, so, he’s uh, he’s executive director, um correct, mark. Mark. And you won’t get a shot at mark. Yeah. Mark rikers, mark rikers. And you’re the president. Correct. Okay. Let’s, uh, let’s start with the board’s role in this. What i think is really interesting eyes that it was the board recommendation that you stay it wasn’t you as founder dictating. I want to stay with this organization. Thie impetus for having you remain came from the board. And also the impetus toe hyre an executive director came from the board, so it was to phase. It was like we need two. And as my board affectionately refers to jim, if you get hit by a bus, this organization could potentially go down in flames. So the impetus came from some very skilled and wise board members that had experience in the nonprofit world. Had experiences changed management leaders. We’re just very savvy and saying let’s, make our organization more sustainable and increase our bench bench strength. There had to be a lot of trust, a cross, you and the board. I mean, you had to believe that the board actually wanted you two remain and in the capacity that you ultimately became president and which is chief fundraiser for you have put a lot of faith in you’re in your board members telling you that believing what they were telling you. Yeah, and this is a really an emotional space for founder’s teo walk into because you could certainly believed that you were in a situation where you were being replaced, you know, and, um, that certainly took ah, was it took a while for me? Because that was my first reaction. I don’t think it was an unusual one. Um, this changing roles and organizations is really tough work, i think it’s exceptionally tough if you’re the founder, if you were the very first person working on your own, you know, from monstrous hours and generating the organization. But pardon parcel of that is that i always had the belief that eventually, you know, in organizations everyone leaves eventually, and i always had in the back of my mind that the most important thing was that this organization lived on beyond me. And this was certainly a major stepping stone to that. What about the the composition of the board you mentioned? You had some change management people on your board? I’m talking about the importance of having the right skill set on your board to help this transition. Yeah, i mean, it’s it’s, kind of like who’s. Do you have the right people on the bus? You know, and early on in our evolution, you know, we had a lot of people that knew a lot about paul, and that was great, but they were all foreigners, you know? And they had great skill, great passion and that but the evolution has been to bring in buy-in people with sound non-profit experience people who were changed management leaders that basically had their own consulting firms that actually helped corporal eaters and non-profit lee, just walk through these really challenging transitions in the evolution of the nor is a t had that expertise. Oh, yeah, we have that three people that change management expertise. Yeah, that was that was really hughes. And then more than anything, maybe was that i had specifically two individuals that i trust implicitly, that they actually have my back and that that boardmember board members that this was, you know, they had long non-profit experience, but that this was the way the organization could go and that i was not being, you know, put out to pasture and that that that this would be a very fascinating time for me to be able to find out what i really wanted to do instead of having to do everything you also had to trust that the board has the best interests of z in mind that and that their vision is at least, you know, parallel to yours. I mean, it may not be identical, but they yeah, they’ve got z in their in their hearts and and that that really, you know, one of the two individuals i trusted implicitly had been there at the first board meeting in my kitchen table, you know? And now we’re actually we have our board meetings at his board table on the fourteenth floor in denver office, you know? So i mean, that’s been a long evolution, but that had been fourteen years of that relationship, so yeah, i really knew that they had my had my back, a lot of trust ways, but not without a lot of emotion. And a lot of baggage, i’m sure is a tough, you know, you know, talk about the emotional, you know, you just just feel, is this the where am i actually going? What was actually going to happen to the organization, you know, what’s gonna happen to me because i really impassioned about this work and want to stay in this space, you know? So yeah, a lot, a lot of challenges and a lot of ups and downs, and i would say that that period tow walk through that and feel confident it took a couple months, it made it really took a couple months, and we laid out a very deliberate plan on the evolution of this after about a month into it. So i was starting to get on board a month of emotion. Yeah, the emotion continued, but then it started become irrational process. Yeah, because it started to develop and expand into what could be and i didn’t see that initially. Oi! All i saw was what what what i thought was being replaced yeah, yeah, yeah, yeah. Initially that’s it. Yeah, yeah. All right. But you obviously overcame that. Yeah. Oh, and to add to that in this process. And, you know, one thing that was really fascinating is that our entire board bought into the concept that as we moved into a new executive director, that the executive committee and myself would be the five people that would decide, and it would be unanimous on who we decide if we didn’t find them knives like your daddy way did not find that person, we would scrap it for six months and then come back okay, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive tony martignetti dot com that’s t i g n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way we’re going to get to the search. I spent more time on the board. You mentioned you had a lot of longevity on the board, not not just the one the one guy who started your kitchen table and now you’re on his floor. But you you yeah, you had other board members with long longevity, they understand the organization, they they have the best interests of z in their hearts to jury. I mean in our by-laws boardmember sze sit for three years, they have to be voted back on for another three years. They could walk away from the organization or immediately go to an advisory board that gets all the information doesn’t vote after a year, they could be voted back on the board, but wave have everything we’ve had people that stayed a long time. We’ve had people that cycled and cycled out. I think that’s a really healthy for the cycle more than anything. New ideas, new energy, new vision. You know, new new things. Yeah. Onda connection disease work. Yeah. And and that that solid underpinning has always been that people have been there to anchor it. Not just myself. Uh, let’s talk about the the search that that that search process you said it was the executive committee of the board, just four people. And you? And did it have to be? You had to be unanimous. Vote on who the successor would be. Okay. He obviously had a lot of there. Had to be a lot of trust in that process. Yeah, from the rest of the board members. So well. And you too, you know. Yeah. Yeah, yeah. All five of you have to. Well, actually, the whole board had trust the process. Yeah, they had delegated the vote to the executive committee and you, but the whole board had trust this process. Yeah, they really did. And so there were some mechanisms that engaged staff engaged other board members, whether it was an opportunity for the three final candidates to be in our office and ridgeway and people to come there and meet them and to sit in on a conference call with all the board members. Anyone that wanted to patch in, we actually had the three final candidates work with our financial officer for an hour. And as questions around that they were in a closed room also. With our the paul country director who was in country at that time. So they they all spent time with them. So it was really a deal where everyone had input. But there were five the executive committee and myself that were decided. Maybe a little detail. But i’m interested. What was the mechanism for staff to give feedback to the five people who are going to do the vote? It was basically threw the board chair. So they say the staff whether it was the financial officer in the whole country. Director, they gave that input directly back to the board chair on the board chair. Disseminated that too. The selection committee. Okay. Okay. Yeah. Was there a outside search consultant? No, we all did. With is completely just posted it publicly. Well, we posted it in all sorts of spaces, you know, on you threw the peace corps on on, were located in a remote area in western colorado. So speak on the western slope. So we had lots of people in the denver area. Certainly. Um what we ended up through our network’s way ended up with sixty for paper applications now on dh. So that was what we started to wed our way through and pretty short, or there were a third that it was really crystal clear. Yeah, yeah, way too much of a stretch. And people asking too remote work remotely in new york for this job. So glamarys and that was deal that we want people in the office, you know, you know, face to face on dh, so that i was a real process. And and once we cold that list, then all of the board members were assigned. The executive committee searching me were assigned a certain amount of people to deal with, to make phone calls, too. There was a list of questions to be asked, and then that information was brought back to the search committee, and we started to just with labbate, whittle it down. Job job descriptions. You’ve identified that as being critical, setting boundaries. About what? What you’re what you’re gonna be doing as president and not doing with the exec director is going to be doing let’s, let’s flush that out job description. Yeah, that was that was really critical, you know, so to speak. What? You know, what was mark’s role? What was my role in what was our rule? You know, and how are we gonna work? Basically in the same office. And how is that going to make this kind of lateral move to be in charge of of all development, really focusing and digging into that, which is something i certainly had done, but i was doing a lot of different things, too. So that was just really critical and also having our executive committee really get into the weeds on that. And then, you know, it’s all about really owning that once it won once things transition about assuring mark who became the executive director, but during the process, maybe at the point where he was offered the job or at some point he had to be reassured that this was not going to be a founder. Syndrome situation that he was stepping into. Yeah. What was that like? How did you? Well, we did that with all of our three final buy-in indefinite detail. And that was something that we put forth. This is how this out was this how it’s changing. Okay. And, um, you know, i mean, this is probably a good time and, uh, it’s about somebody’s ego and, you know, what’s the what’s, the main driver, is it about you is about control, is it about not allowing the organization to grow past you and evolved past you? Or you’re going to keep a stranglehold on it on dh make things miserable for not only marked, but everybody else in the organization, so i want to double it more detail on how those three candidates got god assured that this was not going to be a disaster situation they’d be walking into mean, it had to be more than just the written job descriptions. Yeah. You know, i think one of the things that was really interesting is we weren’t, you know, quite often in this the executive director search or changes organization. What happens is it’s because the, you know, the staff’s upset programs are not being delivered properly, and financially, you’re you’re in dire straits. I mean, it was a kind of that’s, a standard, why you’re changing. We actually came from a really strong position, and we felt it was inappropriate time to make the shift financially. We were in good shape, staff was quite happy with what they were doing, and programs were certainly evolving at that time. So, you know, nothing was perfect, but we certainly were not in the crisis mode that’s quite often, what happened, so we were on the front end of this, but we were again realizing the vulnerability of of me is the founder. And they also had to be assured that you personally wood abide by the job description, yeah, on everything that’s being said. I mean, you know, this is all in writing, and it all sounds good, but, you know, i was the new executive director could walk in and, you know, this guy jim is just blowing everything out of the water that we talked about, and now i’m in a bad spot. Yeah, yeah, yeah, a lot of really latto had to trust you. Yeah, and it’s a pretty standard situation. Yeah, you know, it’s pretty standard, um, that it be negative. Yeah. Is that the name? And quite often i do hear that people cycle through, though that first executive director didn’t work out. Now we’re into our second one, you know, we were fortunate, and maybe i don’t know why, but i guess mark and the two other candidates believe me, you know, i mean, i really think it comes down to you know that and reassurance from the executive committee. No or trust. Yeah. Latto trust there’s a lot of stress. Yeah. We’re taking a big step here. Like i said, the paper documents are fine. But in the end, they could be end up being meaningless. It comes down to a human connection and right and trust. Yeah. Yeah, ego. You mentioned it before, so let’s explore that mostly your ego that you had keep in check for the for the good of z. Yeah, i think so. I mean, i’m no no expert, trust me, but i guess at the core of this is i’ve always held a belief of doing your best to hyre smart people than yourself on that doesn’t intimidate me. It makes us a stronger organization. So that’s a core belief of my mind. Um, i why would i not try to bring the best and the brightest board members to the board, the best and brightest staff to the board? Um, that’s, just a core belief of mind that that’s what’s going to make a sustainable organization, you know, that’s where the oil starts for me, all right, you know, and, um you know, again, that core belief that my biggest responsibilities this organization lives on beyond me. Yeah. It’s bigger than you. It is much bigger than me. And then you, you know, from one person operation tow for people in colorado in twenty five in the fall. And, you know, fourteen girls is where we started serving over thirty thousand people now it’s way beyond me. I play an inter call roll i have in trickle power because i am the founder, but i’m on ly a piece of the puzzle and that’s that’s a healthy place for nor ization obviously there was a transition period where you had a share, a lot of corporate knowledge with mark as the new executive director. Absolutely. You know, one of the things that was interesting way we’re in an office situation where we had two basic office rooms and initially mark and i were going to work in the same room and i just was, like, that’s not gonna work. We took the office next door. We’re connected by a door, but we can be close and have our own private space that i didn’t want him to feel that i was. Looking over his shoulder, yeah, ever, you know. But there was institutional knowledge, you know, of our organization and what we done, and our relationships and our funding and our partners, and how we did things and where we worked and all that stuff that had to be transferred over. And that takes time. That’s, just a constant process of answering those questions. Mark was incredibly quick study, but, i mean i can’t imagine i’m thinking back out for years now, but, you know, he was really getting it after four months, six months a year, you know, it takes time and it’s, you know, and transferring those relationships, introducing him to those relationships is key and again, taking that letter will move away from that, you know, so that’s, what an and in a way, we also identified that it was an opportunity for me to become maur engaged in the board. You and i now sit on the board. I had never sat on the board first. No, there was not next-gen has founder no, no one. I was fonder, i said as the executive director, but i did not sit on the board and you don’t have a vote now. I didn’t have a vote that i don’t have a way or not right now you’re on the board, but you don’t have a vote, correct. So i’m basically straddled the board on the kind of clutch between the staff from the boy. Why that decision to not have a vote i already have enough power is what the board felt and i think that that’s the accurate. That definitely was another risk situation for me where i was like, wow, i’m losing control. Yeah, but founders have immense historical knowledge, respond relationships, they have immense power with organizations. And although that did feel uncomfortable, it was the right decision. Yeah, and quite a lot. Itjust wass, you know, a lot of this feels like it has to be the right people. I mean, here you’re you’re you’re saying, you know, you struggled with not getting a vote being on the board, but not having a vote, but in order for this to work and for the board to be comfortable, you had teo swallow that you had to accept that and, you know, another person might not have been able to yeah, i think a lot of this, yeah, trust and and the personalities people have to be right now, it’s, not the right people. Then you’re not gonna have the trust and and we’re going toe end up with what i’ve had guests on the show say that which is when the founder leaves the leadership role here. She has got a several ties. Yeah. That’s really the default right? But it sounds like if you arrive the right personalities. You don’t have to, you know, except the default. Well, i think there’s a couple things that play into that one is most times when people are shifting executive directors, it is a crisis situation, and maybe the management wasn’t very strong for so that’s that’s a pretty standard situation. I mean, i for us, we’re coming from ah, solid footing and the thing that was the constant phrase that we we used in our search was we need to find somebody with correct emotional intelligence to come in and not gutsy, but to build on paan what we’ve already created. And so that was it was really the baseline kind of tag line that way worked off the position as president created opportunities for you that you didn’t have as in the leadership role is founder yeah, let’s, talk a little about that because i think it was important for you to recognize that there was opportunity for you and the board was making that clear in the new president role. Yeah, and there i think the opportunity around it was too deep in my relationship with board members. And as i say, be that clutch between what’s happening in our work on the paul what’s happening with staff and that but a zai moved into the development roll exclusively. Really? What happened is at a time. I mean, i had time to follow some more creative, creative things i mentioned there was a knopper to nitti where we were invited from a little town that’s less than a thousand people in ridgeway, colorado, to create enter an event in italy and in france, where there’s a charity cycling about where it’s it’s basically a fancy count for cyclists, that i mean, they have massages and right insane amounts. That was three days of riding with over twenty five thousand feet of climbing racing. And so basically we were able to bring in individuals who had financial capacity to commit to raising a significant amount of money for the foundation. Through this this leverage point through their friends. And you would not have been able to pursue this no way, and found a rolling no on and much band with way too much band with. And then what happened out there, that is, we actually then deepened our relationships in london, in the uk, and we were a register as a charity in the uk. So now there’s the zi foundation uk and we have a board of trustees over there and they basically carried the work of the zi foundation in the uk raise funds for in the paul that money flows through the u s and then in the fall so that basically become a whole new revenue stream that we never had, nor would they have had anywhere near the bandwidth to take something like that on so it’s all those opportunities you know, and looking around the corner what’s next and being very creative about it and that’s been very, very rewarding for me. Simple question in in rap why the title president instead of director of development or institutional advancement? I think the board really wanted to honor my legacy with the organization, you know? And instead of just director of della development, they just wanted to honor my title. Is cofounder present your morning thank you for sharing really some personal stuff, talking about trust and ego and being the right personality. So i want to thank you very much for for sharing. Yeah, thanks. I’m happy to share. With anybody it’s it’s, i think one of the things that happens is in these non-profits u u you changed from being stood sometimes teacher, and i’ve been able to share this with a lot of people it’s tough work at that level and i’m happy to share with anyone. So thank you for having me on pleasure, you’ll find him at zee foundation dot org’s, it’s dc i foundation dot org’s tony martignetti non-profit radio coverage at the opportunity collaboration twenty fifteen on the beach i know you hear the waves breaking in its top of mexico. Thanks so much for being with us. Great convo with jim noah hoexter shared some excellent, really and personal stuff live listener love. We got new bern, north carolina, san diego, california, washington d c that’s alive listener loved going there how about st louis, missouri and durango, colorado live listener love to all of you so let’s go abroad. So south korea always so grateful soul always checking in on your haserot asahi, japan! Konnichiwa and buenos aires, argentina is with us love that you’ve been. You’ve been with us a couple times buy-in mazarene we know star days, of course. We never go beyond live listen love without podcast pleasantries for the over ten thousand listening in the time shift, whatever you’re doing, what’s the latest i heard was painting a house listening to tony martignetti non-profit media while painting the outside this i was very explicit. I want no was the inside the outside she’s painting the outside of her house to tony martignetti non-profit radio. Whatever you’re doing as you’re listening to the podcast pleasantries to the podcast listeners and, of course, affiliate affections began our am and fm stations throughout the country next week. I’m pretty sure it’s going to be next week. We’re going tio, we i i’m going to be welcoming a new affiliate. I’ll give you a hint. Mission await, not mission. Impossible agent ninety nine, agent ninety nine is the hint and that’s as far as much as i am permitted to say at this time. Tony, take two and chilling laws and regulations with jean takagi coming up first. Pursuant, they help you raise more money. They have online tools like prospector, which helps you. You find the donors in your database who are most likely to upgrade to higher levels of giving and velocity, which helps you manage your fund-raising time against goal, lots of analytics associated with velocity to manage fund-raising online tools for small and midsize shops that’s what they’re about that’s. Why they’re perfect sponsor for non-profit radio take the tools that you need and leave the rest behind pursuant dot com i have a video introducing other videos on technology, their interviews from ntcdinosaur non-profit technology conference, which is hosted by the non-profit technology network and ten and in ten ceo. You all know this amy sample ward who’s, our social media contributor on each month she was with me in mexico at opportunity collaboration, where i just got jim, no ac interviewed and she and i shot a video by the pool. Is this just becoming too complex? I don’t know. Amy and i were in mexico an opportunity collaboration, and we did a video all the rest was just kind of background and the video is introducing a bunch of other videos about technology, wearable and mobile tech is one of them your disaster recovery plan and a couple of others. The video is at tony martignetti dot com that’s tony’s take two for friday. Thirtieth of october forty first show of twenty fifteen. Jean takagi is with me. You know him? He’s, the managing editor, managing attorney of neo, the non-profit and exempt organizations law group in san francisco. And he edits the popular non-profit law blogged dot com on twitter he’s at g tak and i am very glad. He’s back live non-profit radio welcome back, jean. Thanks, tony. Great to hear about your your time at opportunity. Collaboration. Yes, i know you were there. You went a few years ago. Is that right? Yeah. It’s been some years. I hope to go again one day. Okay. Yeah, we had a terrific time. And ah, amy was there as well. Very smart, very smart conference on poverty alleviation throughout the world. Well, lots of bright, bright people are incredible, and we have more interviews coming up. I have a couple that i a couple more that i recorded on the beach, and then i’ve got a whole bunch of other ones book. So lots of smart opportunity, collaboration, people coming up and, uh, and you’re one of them. Your opportunity, collaboration alum with me every month. Um, we got some troubles. Well, some concerns troubles, maybe troubles for non-profits in some chilling laws and regs because some non-profits air not operating the way they’re supposed to and some government officials would like tio, have a little greater oversight. Yeah, i mean, it’s, you know, that’s kind of how, how law sometimes work and it’s scary how it works, there’s some sort of scandal that gets onto the front page of the newspaper on some legislator decides, well, we’ve gotta have a law, and sometimes, you know, they’re thinking teo, be very reactively in terms of fixing a problem, but they do not see what with the broader effect on, you know, the ninety nine percent of the non-profits that are not doing anything wrong, stealing or committing fraud and what impact that might have on them. So it’s all a little distressing, and sometimes, you know, from a cynics perspective, it seems to be a little self serving for the for the legislator who might be up for an election, teo sort of rally the public outrage over situation to get some of these laws passed if they’re if they’re ballot, measure propositions or if they’re just something that the legislators up for. Reelection on. So yeah, without their yeah bashing non-profits i don’t know. I don’t know if it’s it’s not as bad as media bashing, which eyes rampant and nobody seems to object to. But but it’s getting a little let’s get a little worrisome. I mean, you know, it’s, always the it’s. Always the bad guys, the bad actors that get the headlines. And then we get the knee jerk reaction from the politicians who, like you suggested i have their own agenda as well. Um, it’s getting a little chilling? Yeah. Yeah. Scary times first, for sure. And especially with media and the internet just ramping up all the information that’s out there and trying teo attract attention scandals to seem to be the juiciest stuff out there. Yeah, that’s zoho get the headlines, gets the headlines and and causes the reactions that could be adverse. All right, so let’s, let’s, let’s. Start here in in new york, i have seen some local headlines. You want to talk about it? To the queen’s library ceo in the county of queens in new york has nothing. Nothing. Totally above aboveboard about spending and that’s causing problems. Yeah, and that it’s their former ceo now he was terminated at the end of last year, and that was after there there are many boardmember is tryingto protect that that person as well, and i’m not sure that they were doing their their full due diligence on the matter when they were trying to protect him, but ultimately he discovered that, yeah, he was spending fairly lavishly on very, very questionable, if not unlawful expenses. Well paying for fruit executive staff to like a tender maroon five concert and then spending several thousand on batter spending several hundred dollars on wine bottles. Tio entertain. Well, now, wine i could see i like wine, but maroon five, i don’t know. Maroon five. Is that worth a couple thousand dollars? Good, i don’t know. I don’t know them if it was. If it was bruce springsteen, you know it might be justified. No, of course, it’s not just i’ve got five love that. Okay? Okay. All right. But, yeah. It’s it’s lavish to take your executive staff is an employee morale event and spend that much money. And there were there were, you know, over three hundred thousand dollars. That issue with lavish expenditures, probably. Never reported his income by the employees so that that was enough latto haven’t fired, but the stories have been breaking since the late bladder half of two thousand fourteen in all of the local new york papers on and picked up by the new york times as well. Um, and you know, this summer a city council member from queens decided that, you know, there should be something done about this, and i i think she comes from a good place and said that there should be some sort of oversight bill that requires executive level officers of organizations that are funded by the city that receive at least fifty percent of their funding from the city to file the conflict of interest disclosure forms that age city agency employees have to file and file them manually. And you know, that type of disclosure requires some normal stuff like name in home address and principal occupation, but it also asks for disclosing any business interests that the employees or their spouse receives that represents more than ten percent of their growth income now requiring that of government employees. I understand that what? Why, that may be necessary, but non-profits our private organizations come, and if you ask that from every in-kind executive type officer of a non-profit is getting compensated, and sometimes they’re just making, like thirty thousand thirty five thousand dollars a year and saying that you’ve got to disclose all of these things, including what your spouse’s making and where they’re making their income that’s going to really chilled the desire toe to serve, um, for those organizations and it’s going to cost a lot of money to for boards of those organizations to try to enforce that type of annual disclosure on what happens when when, you know, they miss a disclosure. And this is why the mayor decided that that this was something that he wanted to support, but, um, the city council member is sort of taking it back. They had a hearing, and they’re going to take it back, and then they’re going to re craft it. But there’s already state and federal disclosures required so this is going to be pretty burdensome and duplicative and sometimes not consistent with what’s already required that they do with the city in the state, i’m sorry the state and the state, the fed, right? Because iris requires conflict of interest disclosures. Is that what you’re talking about? Yeah, yeah. Ah, okay, yeah, so your concern is the the chilling effect that that this is gonna have that people going to be reluctant to take on. I think it was ceo well was certainly ceo executive director, but it was also including, i think, cfo’s. Um ah, they probably any of those sweets, right? Okay, um, you know what? What do you think? And we have other examples coming up. Unfortunately, what can? What can a non-profit do? I mean, lobby the local lobby, the local city council person, who’s, who’s coming up with these reactionary ideas? Yeah. Or just generally educate their stakeholders about what’s going on and why this might be bad for these organizations. So they’re latto small organizations out there, and then this is really going to hit them or could hit them pretty hard that they let people know that this is something that can affect their livelihood, then, yeah, certainly they can either engage in some lobbying on the bill, and public charities are allowed to engage in lobbying. A lot long does it’s not substantial, and they’re pretty generous limits. And we talked about that before, huh? But yeah, this is kind of khun khun b self defense loving too, which might be subject to the exception to the limit. So this can affect their their health and livelihood inability. Teo, do their mission. So go out there, educate people about it. And yes, send it. Send a letter to your legislators and say this is not a good idea. And yeah, as you said, jim, we have talked about the limits around lobbying and advocacy work. So if people want to go to tony martignetti dot com and just search either jean’s name or why do jean’s name and then also lobbying, you will find the show where we talked about this, that entire topic, what the limits are around lobbying and an advil advocacy. Um, we have just about a minute before a break. Gene, you want to introduce us to what’s going on in aa california there’s a proposal about suspending activities? Yes, it’s now, not just a proposal. It actually just got past a few days ago. Our problem will get it a few days ago. It d’oh the new law on january first. And i’ll just sort of revealed before the break boardmember personal liability on the ability to tell an organization to transfer all of its assets to another organization for a little technical. Oh, my if that’s not a cliffhanger of boardmember personal liability. Ham, california crazy out there, that ninth circuit. But i know this is not federal. Okay? Let’s, go out for the break. Gene and i are going to continue provocative conversation. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked. And naomi levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. More live listener love food jiao china has checked in ni hao all right, jean california what’s going on, but boardmember of personal liability, transfer of assets and you you got you past this thing. Yeah, well, the attorney general it’s a regulation so it’s not a statutory law meaning that the legislative body didn’t elected officials didn’t come up with this law. It’s executive branch officials that passed it solicited some comments from the public and let me just give you some framework on it. First, i i understand why the attorney general’s office wanted to come up with the law that said, okay, we need thio make sure that charities are actually registered with us and are complying with the registration requirements because we need to know who’s out there. And this is probably true of every state where their tens of thousands of charities that have sort of let their registration slip, possibly because they think if they filed with the irs, that they didn’t know that they have additional state filings file in california, we have three filings with different agencies that you have to keep up with, and sometimes organizations particularly smaller ones that might not have professionals that are on top of their legal compliance and filing obligations. Sometimes they forget teo and let this one slip, and this one isn’t the one that’s done by the accountant’s. Usually either the count didn’t sort of take care of the tax for me, the i r s forms of the state tax agency forms, but this one is a charity registration for in which you’re well aware, i am it’s part of what i do, yes, yeah, exactly, but now the penalty they’re saying it’s like, we’re really wantto, you know, wrapping up our enforcement of this, and so we’re going to say if you operate and you’ve been suspended and you could be suspended for missing filing more, filing an incomplete filing, right and again in california, we have three separate filings with the secretary of state, the franchise tax board and the attorney general nypmifa miss one of the secretary of state or franchise tax court filings that can cause you to become automatically suspended with the a g’s office as well on so just slipping on those things, which some of them are very easy to file if you know about them. I can get you suspended and then if you operate while you’re suspended and this is where they’re they’re saying, well, if if you operate while suspended the age, he has the right tempos, boardmember personal liabilities, personal liability on boardmember that must be paid by the board members from their own money. This wouldn’t be covered by insurance thiss wouldn’t be covered by the organization itself. It couldn’t indemnify that boardmember for this it’s got to come out of the board members own personal pocket for operating while suspended, and there are, you know, there may be as many as one hundred thousand organizations in california. They’re not compliant with their filing regulations and charity registration regulations. You know, i think there’s some foreign organizations that are operating here that haven’t registered properly, yeah, that’s a that’s, a lot of organizations that to be subject to this draconian regulations, gina that’s important to point out that we’re not only talking about organises non-profits that are domestic in california, what incorporated non-profit in california, based in california, we’re talking about non-profits from throughout the country who are soliciting in california, that makes you subject to those three filings franchise tax board, secretary of state and a g that you’re talking about? Yep. And i think it’s more than the estimate of i i i saw was that your blogged or someone else above estimating one hundred eighty thousand? Like, i think it was fifty thousand domestic and then one hundred thirty thousand. Beyond that, i think it’s more than that. I mean, especially if you start counting online solicitations, email the california’s, the most populous state in the country. I think i think it’s more than one hundred eighty thousand that i saw that very well could be true. I was a little bit modest with numbers just because we don’t know some of those who just sort of been abandoned and dropped out. Okay, but being yeah, there are a lot of organizations that could be subject to this, and you wonder if you, you know, when you promulgate regulations like this and now non-profits air looking for board members and they’re trying to get the the most qualified in the best and support of board members that they confined, how many people are going to go? Well, you know, i’m a little bit worried about all of these. Things and ah, again, i don’t want to run the risk because boardmember is a typically volunteers and they don’t like stay on top of sort of the technical aspects of did we actually file with all three state agencies? They typically just reviewed the irs form nine, ninety submissions, if that so, yes, this is very distressing and for operating all suspended, not only can the g hold boardmember personally liable, but they can tell the organization you must transfer out all of your assets to another organization. Holy good, even big foundation you they could say literally, you must transfer out one hundred million dollars of your assets and give it to another organization because you’ve been operating while you were suspended. Yeah, so let’s talk about let’s talk about operating while suspended. So you failed to make of some arcane filing, although i it’s part of what i do with the franchise tax board now. Okay, so you failed that now you’re suspended, suspended means you’re not feeding people anymore. You’re not sheltering domestic violence victimssurvivors anymore. You’re not protecting the waterways of california anymore because you’re supposed to be suspended. You stop work and all your employees go home without pay. Is that what we’re talking about? Suspended. Yeah, basically can’t engage in any kind of operations while suspended. And if you try to keep helping the rivers and the oceans, and the and the survivors and the victims and the homeless and hungry, then you’re liable for have for the for the penalty of having a transfer all your assets, right? That sounds crazy, right off the ventilator. It’s, it’s, it’s really crazy and non-profit i’m going to do that and what the g has said to us and i launched a campaign here tryingto kapin get the a g to reconsider this and i had independent sector the national council non-profits cal non-profits united way’s, california lines for justice, the ceo, board source the non-profit insurance alliance group all fine on this so that they recognize that there was some national attention, that there was some big concerns about this, but unfortunately did not go through and the ages view is basically trust us. Even though we’ve got these broad, broad powers were not going to abuse them and we’re going to only attack use them against the very, very bad actors, and i just think that’s bad, yeah, may start out that way, but six attorneys general from now, who knows? All right, that’s a really that’s a really impactful one for anybody. Any organization operating in california soliciting in california? I don’t want to say operating soliciting donations in california. You need to make sure you are compliant. Holy cow! Okay, let’s, move. We just have, like a minute and a half left. Jean let’s. Move the federal tax court disallowed a couple of big charitable deductions, like over several million dollars in one, because donors or not, providing proper substantiation of their deductions? Yeah, i mean, so these weren’t that long ago, and the irs always wins on these cases, by the way, when donors tried to challenge them, take always win. So charities make sure you write proper forms in the first one, which was durden versus commissioner there’s just a deduction of twenty five thousand dollars for cash contributions they they were making to their church, and the church gave them a receipt. But the receipt missed the statement that you must have for donations of two hundred fifty dollars or more. A statement that says no goods or services were provided by the organization in return for their contribution. If you miss that statement, you can’t make up for it after the person the donor has filed their tax returns. It too late. Too late. Because that’s basically screwed it’s not contemporaneous anymore. Jean right. I’m sorry. I want to leave listeners with irs publication five twenty six it’s for people who make charitable donations it’s for your donors. But it has all the guidelines in it that that your donor’s need and that you need to be providing them when it’s your when it is your responsibility? Iris publication five twenty six gene, i’m sorry we have to leave it there. Great point, though thank you very much, jean takagi. You’ll find him at non-profit law blogged dot com and on twitter he’s at g tack next week. Great show coming up very, very good show coming up, but i don’t know what it’s going to be. If you missed any part of today’s show, find it on tony martignetti dot com where in the world else would you go pursuant? Lots of tools for small and midsize shops. You’ll raise halloween bags more money. I wish i could elaborate on this, but we’re running a little at a time just trust me big, big halloween bags like the ikey of those blue bags, not the tiny little things you get in the drug store when you buy a four pack of batteries filled with money. 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When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox. They have tv. They have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff. Sort of dane toe add an email address their card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles? Best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno. Two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent.

Nonprofit Radio for October 23, 2015: Diversity In Your Office & .ngo

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Fields Jackson: Diversity In Your Office

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Fields Jackson is editor of “Racing Toward Diversity Magazine.” We’ll talk about the business reasons for having a diverse workplace. (Originally aired on March 28, 2014)

 

 

 

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We’re explaining the new top level domain–and its affiliated community–for nonprofits throughout  the world. Plus, a primer on how domains are managed by ICANN. I learned a lot! My teachers are Glen McKnight, secretariat of NARALO (it represents you!); Andrew Mack, principal of AMGlobal Consulting; and Evan Leibovitch, global vice chair of the At Large Advisory Committee of ICANN. (Originally aired on April 18, 2014 and recorded at the Nonprofit Technology Conference, hosted by NTEN.)

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I grow a mesen ca mama if it’s spread that you missed today’s show diversity in your office fields. Jackson is editor of racing toward diversity magazine. We talk about the business reasons for having a diverse workplace that originally aired on march twenty eighth, twenty fourteen and dot ngo, we’re explaining the new top level domain and its affiliated community for non-profits throughout the world. Plus ah primer on how domains are managed by icann. I learned a lot. My teachers are glenn mcknight, andrew mac and evan leibovich on tony’s take two thank you, responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com here is field jackson with diversity in your office. I’m very pleased to welcome fields jackson to the show. He is founder and ceo of racing toward diversity magazine buy-in adjunct professor at chicago state university, teaching entrepreneurial sales and marketing. He was recently named by diversity best practices as one of the five diversity thought leaders you should be following on twitter on twitter, he’s at flea jack that’s f l e jack, please. Jack feels jackson. Welcome to the show. Only at the pleasure of the text of the well it’s introduction. I call an introduction on ad, but yeah. I mean, you have good things going on. I want to share them with with everybody. Thank you, tony. My pleasure. As always. You have a little background in nascar that’s. Kind of interesting field. You have to have that’s, actually. How the magazine got started. What do you know? Actually, about about ten. About fifteen years ago, i was a part owner of a nascar team. And yes, that’s the cars that go round and round and stop for gas. And, uh, we were down in north carolina where i live. Uh, we were running for about three years. It was the bush grand national. Now, it’s, i think the nationwide series, but dr pepper was our sponsor. Uh, lost a ton of money, however, uh, it started my diversity durney as we were the first minority team tio breaking the nascar in over twenty five years. Yeah, nascar is not particularly diverse. No, it’s. Not so as you could imagine would lead to very interesting cocktail conversations. Yeah, around around what i was doing and, you know where i was doing it, but like any place, you know, nascar’s got some issues about diversity there, but again, one of things that tell people we always had a great time at the nascar tracks. I met some great people, like, you know, jeff gordon, the late dale earnhardt, so just met him wonderful people, but again, you know, with their diversity and the issues they had, uh, tell people even even in those environments, um, there’s always people doing great stuff. So even in a if that and i didn’t consider it a bad environment or tough environment, but even in tough environments, there are people that are doing the right thing. They’re people that are that are have a passion about making change, so we we tend to focus on the folks that are doing it the right way as opposed to throwing everybody under the bus. Yeah, you’re focusing on the positive, and you’re pretty explicit that if diversity of cultural diversity is not an interest to you, then that’s ok, right, that’s fine, i mean, it’s, not for everybody on dh there, there, folks, that, you know, diversity represents something that they’re totally against and then understand that. But for those folks that believed there’s diversity is not there is another way forward. Those are the folks that we’d like to have a conversation with. Okay, so the diversity doesn’t mean everybody’s got agree or love each other or hug or kiss, but diversity is, you know, respecting ideas and thoughts and seeing things differently, and sometimes when you, when you approach it that way, tony, you actually not that you completely changed what you actually see another way to do things which actually create creativity and expansion. And a lot of we think positive things. Um what? Why is there some discomfort around the diversity discussion? I think it’s it’s a fear of the unknown. You know, it’s uh uh, it’s like my friends, my friends are my friends because they’re my friends that we all like each other. We get along. I probably don’t learn a lot from my friends if that makes it. What do you mean they’re? I think i know what you want. You know what? Their friends, because we think a lot, yeah, like, like, i got to go to the same movies or our families enjoy the same thing, so, you know, i’m usually, you know, people are friends because we share similar interests it’s when you get into places where there is not the shared interest and background, are background or or culture or what we know, whatever that that variable is, yeah, there’s a natural fear that, um, you know, do i share the same thoughts or or culture or or beliefs? So again, it’s natural, you know, i’m not going to talk as much, i’ll be, i’ll be shy, i won’t offer any opinions, but that’s where i think leadership come in because, you know, if you’re building a business and once you get beyond and tony way, i see it once you get beyond yourself, you know, i’m a pretty good listener to me, it was just me, yeah, i’m i’m probably going to agree with everything, right? So the second i get beyond me that you entered the world of diversity, um, you know, so unless you know and the more people you get the mohr, you’re just going to expand the bubble so having that expansion, how do you communicate how to communicate which direction you’re going, how to communicate the idea of how to communicate, how you’re going to reach new new profit centres? How you going to reach new non-profit how do you communicate that that’s where that cultural conversation comes in, where it doesn’t? And this is where i think people get hung up doesn’t have to be comfortable. It’s it’s you’re trying to communicate an idea, and once people understand that you’re not doing it in a hostile manner, you’re genuinely asking questions because you don’t know. And now the explanation becomes okay, this is why i do this that’s why i say this is why i think this a cup of coffee is going to appeal to this group that’s where diversity comes in and that’s what we think the magic happens and the questions being asked in both directions are valuable mean, we should be we should be asking people seeking people were going to challenge our beliefs. Well, if it comes down to tonight and i call it the i think the wizard of oz is like the greatest management movie ever. Yeah, um, you had ah, young woman who had, you know, put together a management team on the run. Right? So she basically, you know, is going to grab a couple of people that, you know, what do you got what’s in it for me and explains on the run, they find out that we got to go see this wizard, so they put together this quick management team there there got some task and objectives and obstacles they’ve got to get to, but they finally get to the wizard and they asked the question and, like, anything, you know, it’s like, how dare you? So it sort when people after questions that that’s, the entry point that’s, the gateway and most people, you know, it’s well, i explained it. How dare you ask that question and that’s where you know the line, start to come up in the you know? Well, you know that’s where the sort of like the barriers and the bridges get burned, but that’s that’s the entry point you’re asking a question and it’s, a lot of people don’t even have the courage to dafs that’s the thing most people, you know, everybody understand and most people won’t, but there is the one you know, i could you go over part two again, and you get your head ripped off. Well, i’m not gonna get out of the question. Um, i didn’t agree with what went on, so, you know, because i don’t agree, you know how how willingly am i goingto take on this task? Because i don’t understand, i don’t know what’s going on and that’s where i think things break them. We have we have a couple minutes before we take our first break. Tell us about the racing toward diversity magazine. Rachel rachel, university magazine is a quarterly publication. We focus on the business case for diversity to your point tell me if, uh, if you don’t believe in diversity, we don’t think you’re a bad person, we don’t think that you know that if you don’t believe in it, you don’t believe in it just like anything else. But if you do believe in diversity, um, and you’re looking for opinions of facts or are different ways of looking at things, we want to have those stories that offer unique ways of people and how they handled different situations and you deal with major, you cover major brands there. The issue you showed me was i saw an article with about coca cola, coca cola, att and t uh, hewlett packard del um sid xo, toyota, we’ve got some major brands uh, and we’ve got major brands that are doing a phenomenal global work around diversity, so we focus on them because not only are they doing work around their corporation, um, but as you can imagine, they’ve got internal issues with women’s affairs, they’ve got supplier diversity efforts, they have just a number of efforts that make up this corporation, and are they doing everything perfectly right? No, but they’re they’re pushing the envelope where they’re actually become an example of how ah, global corporation can navigate and ever changing world, and they see diversity as business case that helps them navigate that world. So we we use them as examples to kind of show others that may be struggling in certain areas. Well, you know, you don’t have to figure it out, but you know what? Here’s here’s a senior v p of finance that’s in toyota that you know you may want to reach out to if you’re struggling with something, so we try to provide those examples of of best practices that people can now sort of model themselves after all, right? We have to go out for a couple minutes, fields jackson, of course i’m going to keep talking about diversity, we’re goingto learn from some of these companies. What is the business case we’ve been talking around it? What is that business case and of course, live listener love hang in there, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way, way welcome back to big non-profit ideas for the other ninety five percent feels jackson, what is this business case for diversity that we’ve been talking about? Uh, tony, we think it’s pretty simple, uh, business case for diversity, i think, started teo really expand when a small business owner named henry ford started a car company and he told his customers, but, uh, you can have any model t as long as it’s black it is custom, his competitors came up with different color, so i think they made mr ford sort of rethink his business strategy. So we look at anyone that’s in business on how many businesses do you go into, like a steak steak shop, steakhouse, and they’ve got one steak on the menu and just one steak, or you go into an ice cream shop and they’ve got they’ve got one one flavor of ice cream, so typically it’s the it’s, the variety of the flavors of the colors that attracts and keeps us with customers. And you’ve got those flavours because you’re looking to get a wider variety of customers that support your business. So the business case, i think, is all around us just when we start to talk about people. That people tend, teo now see that whole conversation completely differently, and we we don’t know why. Uh, we believe that if you’ve got a product and you’ve got, ah wide variety of people that enjoy that that’s going to be a healthy a support network for your business, as opposed to there’s one, you’ve got one customer that you’re relying on them. We think that’s a dangerous place to be for anyone, for non-profit for a corporation, you know, for for anything that that that that reliance on one. So just like the diversification of your portfolio that the financial people talk about, we believe the same holds true about that diverse business. Ditigal and the nonprofit sector employee’s roughly ten percent of our nation’s nongovernment, employee’s employee workforce, that’s, that’s a pretty large amount of people it’s between between ten and eleven million working in working in r one point two to one point four million non-profits depending on how you depending on how you count, what what is part of a let’s talk through what a diversity strategy looks like for a non-profit so from a from a non-profit standpoint, um, you know, if you’ve got a service, you’re doing something. Would you deny that to someone that or a culture or community that desperately needed? What’d you just say, well, no, we just serve one group i think part of the charters are we’re going, we’re going to serve and we’re going to eradicate or we’re going to we’re going to help this disease or cure or whatever it is. So the fact that you can get tome or more people, we see that as a good thing for everyone. So i’ma non-profit and i’m trying to hyre a more diverse workforce so that it reflects the the community that i’m serving. How do i? But the people who apply for my jobs only looked like me on only talk like me, and they’re all white and and male. How do i change that? How do i change that applicant pool so that i can get more diversity in it? What you would have to change because everybody looked like you. You know what, what’s the chain again? You know, maybe maybe somebody goes out and learn spanish, i don’t, but if every day was like you what’s the chance that that pool’s going to be even aware of what you’re doing so part of that it is now doing that that uncomfortable questions, you know, we’ve looked at our numbers, and it appears that we’ve got no one from this segment of the population here. All right, i got uncomfortable. Why is that now? Everything? Well, we we sent fliers. Okay, i know we did, but you know what? I’m just looking at the numbers. I’m just asking a question, folks, i’ve got nobody. So is there anyone that knows someone in from that community? But yeah, you know, one of the guys go see what your mind, you know, having him a lot of survey force. Would you mind? You know, you know what he would answer a couple questions about. You know what he even thinks you do. And part of that is now that uncomfortable question, you know? You know, mr jones, do you do you know what i do every time when your neighbor do you know what i do every day? No, i have no, um, you know, i do this and either he recoils in horror or he goes, wow, my grandmother has that, um, zoho we’re struggling. Fuck. Somebody to help fix it. Well, i’m telling you, we have a problem because we can’t seem to communicate to your grandmother. Do you volunteer? So again, it’s part of that conversation and nothing happens overnight. Tony, you know that it’s not overnight, but it’s part of that conversation where now you know the outreaches. Now, mr jones shows up at one of your meetings and he says, well, you know what? I could translate that for you because i’m going to bring this to a church where i know fifty, people would desperately need that and that’s that’s part of that, you know, looking at your numbers, who were serving we how can we do better and that’s an internal look that says, okay, are you comfortable with the hundred people in the room? Are you comfortable if you’re not, and you’re trying to expand our there another hundred that looked just like them? Or are there one hundred others that now i would need the service? We just don’t know how to communicate and get back aboard. So to answer your question, it’s part of that, that leadership that’s going a sort of force this uncomfortable conversation around. Getting whatever you do, some or more people that could that could use it or need it and that one okay, let’s move from employment to thinking about the people who supply your vendors, your suppliers, should we be asking about their diversity policies and looking for diversity among them as well? Absolutely. And part of that is when you look at diverse suppliers, they’re actually looking at businesses that are that are providing a good service to there customers. Um, cos that look at it that way, a tremendous amount of industry knowledge come from your supplies. Um, your suppliers, if they’re supplying you, they might be supplying fifty other stores that looked like you. So in conversations with suppliers, if you’ve got that type of relationship, their goal is to supply you more not to supply you left some most. Um, i don’t know you could, you know, sometimes, but if they want to do more than that, then what could we be doing better? That’s that uncomfortable conversation that, you know, if you don’t think you know it all, you come in here every day and you drop off these towels. What could we be doing that? Well, i’m glad you asked mr jackson, you know, the company called street, they do this really? On what what result? Won’t you take a ride with me to go over and then there’s a line wrapped around the building? Wow. Um now the question is, what are we doing that or can we do that? Or is there somebody there that’s providing a skill set or, you know, there’s an employee that we may need there’s there’s something that’s now expanding that network, so suppliers also, you know, usually have tremendous ideas about what makes their business successful and in making their business successful. Part of why they you’re buying from them is that you need that good in service. So if through that channel it could make you better that becomes a tremendous resource on the more diversity requires the mohr ideas that you’re going to get so of all your suppliers look the same. Well, you’re probably not gonna get a lot of creative ideas, but if your suppliers are diverse, they can also provide you customers, because now you’re you’re increasing your increasing supply, your increasing somethings that they’re going to tell their customers so people let us use that supply chain effectively find out that becomes a very good source of not only information, but it comes competitive talent, competitive information, potential employees, potential services and it becomes almost a part of the organization. If manage correctly and your value the divers input that you’re going to get, i want you to tell us a story. We have a couple minutes left tell us, ah doesn’t matter, it’s company or non-profit they struggled with diversity and with having diversity, whether it was among in their marketing and promotion, or in their workforce or in their vendors they struggled, they overcame it on dh how they did on dh just a couple minutes we have i’ll tell you a famous story. Okay, about two years ago facebook, zuckerberg, mark zuckerberg and i don’t know when but i i call them suck so okay, take his company public, right. So, it’s facebook uh, the the wonder kid, you know, come up with this thing in his dorm. Uh, you know, it’s going to change the world and how social media is and he’s going to go public. So zuckerberg posted the the wall street and they look at his company to go fuck there’s this there’s no women. Now, i think somebody remember, like, sixty five percent of users of facebook or women. Yeah, wellit’s probably at least fifty. I mean, but it would imagine i certainly imagine being higher than at least with monisha okay, maybe, but all right, look, look at the camera goes, i can’t i can’t find any. Well, um, you know, cheryl’s, aunt sandberg is there, and his sister, i see her running around offgrid, you know, it’s a lot to say so after he got beat up and he got beat up, one thing that was was refreshing was that zuckerberg didn’t dig in his heels like a lot of companies, and they still continue to say they can’t find women, and i tell him, you know, i can hear you, you know, fifty percent of the planet’s women you can’t seem to find women. Zuckerberg, you know, he took his medicine in about a week later, cheryl sandberg was on the board, um, and i think they’re actually bringing it actually brought another woman onboard. So unlike other companies that they would sort of resistance, you know, we can find women and, you know, you know, he took his lumps and it actually helped other aipo start up companies. I now realize that this idea that you just started in your garage that’s going to go global, you need to have a global footprint, so you need to start if they if they’re going to ask dr berg about this, they’re probably going to ask me, and you know, if i’ve got it, women on my board, um, it was fifty percent of my my my users being women, uh, they could probably help me navigate some things that probably wouldn’t cross my radar just because i’m a man. So that became a global case for for diversity uh, one that’s relevant right now, and i’m proud to say, you know, i’m proud of the work we have to leave it there. The magazine is racing toward diversity feels jackson is founder and ceo, and you’ll find him on twitter at flea jack f l e i j a c k tony’s take two and dot ngo coming up first. Pursuant, they’re just the right sponsor for non-profit radio. I love that they are with us. They’re made for you. Our listeners that aaron small and midsize non-profits you’re the ones who don’t get the headlines and nine figure gif ts or eight figure gifts and seven figure gifts are rare maybe never depending on the size your shop, but those three, four, five and six figure gifts i understand those are your life blood pursuing has the tools that help you get more of those gif ts that you need pursuant dot com thank you, i have to thank you for listening and supporting non-profit radio, whether you listen live or podcast or through one of our affiliates, if you’re letting me into your inbox each week with the weekly alerts about who the guests are. If you’re tweeting about the show retweeting about the show, by the way, twitter is a great way to get me. If you’re a fan of the facebook page, however, it is your loving and supporting non-profit radio. Thank you. I really am grateful for all our support. Thanks and that’s tony’s take two for friday twenty third of october fortieth show of the year here is dot ngo welcome to tony martignetti non-profit radio coverage of ntcdinosaur non-profit technology conference two thousand. Fourteen note that hashtag it’s fourteen and tc we’re at the marriott wardman park hotel in washington, d c and joining me now are glenn mcknight, andrew mac and evan leibovich. And we’re going to talk about i can naralo there’s acronyms. We’re goingto flesh all that out and the new dot ngo top level domain all about domains and how these air all managed today. Glenn mcknight is secretariat of naralo, which is the north america regional at large organization. Andrew mac is principal of am global consulting and is helping with the launch of the dot ngo top level domain. And evan liebovitz is global vice chair of the at large advisory committee of i can gentlemen welcome. Thank you. Thank you. Thanks. Okay, evan, i can i see a n n the tell us what it is and why it’s important came. I can is the internet corporation for assigned names and numbers. It manages i p addresses, which is the machine numbers addresses of how machines find each other on the internet and the names of whatever dot com dot or ge got us dot uk of the names you used to actually translate to those. Numbers on how you get from your computer to wherever you’re looking for things every device connected to the internet, every single device in the world has to have a unique i pee or internet protocol address, right? If i overstated it, isn’t that? Is that right? Well, the problem is, is there’s a shortage of these numbers and everything, but i just need a number. You just agree with me that each single device that’s, right? So one person could have three or four easily i p address is right. You have your phone, you might have your ipad, you might have your desktop right and maybe have a fourth device that i can’t think about, maybe have two phones, so each individual device has to have its own unique i p address, right? You’re absolutely right. I can. The internet corporation for assigned names and numbers manages that that process is that right? The numbering scheme, as well as the naming scheme numbers and not right. Because in your address bar, i’m tryingto make this this’s relevant to every single person, absolutely who’s connected to the internet. So i’m not gonna make sure the relevance is clear when you go to your address bar, you either type in a name most likely or a number. And that all is an i p address at all. Or relates to an i p address and that’s how you get to a site or a device if you knew the number itself like one o six thought this thought this thought this you could type that directly into your browser. But most people don’t. I know that. Okay? Yes, but there is a number behind every name. So i have tony martignetti dot com there’s an i p address the number that that’s an adjusting itself. There’s a number behind that. That common name. Exactly. Okay. And if you think about it, if i can yeah, i can look at the andrew. It looks at the international policies around that. So it’s not just a question of the technical side, but also where is the internet going? What will the future of the internet look like? And it’s in a really interesting kind of public private partnership? Because it brings in people from many different sectors from the private world from the government world from the non-profit world. And they all come together to help design the policies that guide the internet as it goes forward. I can. I can is people. There are thie internet corporation there. There are fuller. This is a robot it’s important to understand that you think you want well, but the other thing to understand is that yes, there’s policies. But this is not about censorship. This is not about that neutrality. About that little sliver of regulations about names and numbers. Help me. Are there people are thie internet corporation comprised of people? Yes, or there is. There is an office in california and there’s offices in brussels. There’s officers in singapore where they have warm bodies that manage this. But there’s a massive community of volunteers that are. We’ll talk about it. It’s. Very bottom up. That’s what i think most people do not understand. I think most people think it’s dominated down top down. But it’s not and that’s. Where? The that’s where the regional at large organizations come in because there throughout the world. Right? Ok, now we’re going. We’re not tuna, rallo yet. Who appointed? I can to this role. How did they get that responsibility? Technically it’s a contract. With the department of commerce. So where did they come from? And let me explain, created icann the internet, as you, as you may know, was born out of a u s series of u s government contracts, right? He got big bird was originally a military was it was from the start, but yeah, profanity. So it was it was set up as an advanced way. I liketo, like, i don’t like to leave listeners with acronym, the defense advanced research project administration illustration, that’s, right, darpa and so darpa. And the idea was that we wanted to have systems that would that would be able to share data when bad things happen. Right then it migrated to you guys and probably know a little bit more about the academic side than i do, but been migrated to being a way of for academics to share data. And then as time went on, people realized that this was a really big thing, and it could have a lot more. It could have a lot more potential uses that wade initially thought it was a very exciting time, very exciting time and so that clinton was during the clinton administration. And they decided this is too big to just be held in the united states and that there’s a real value and having it be a global thing. And so there was a movement to try to create this. What is effectively a public private partnership that involves people from around the world. And then then then i can was born, and it has been moving in different directions to become more and more internationalist as time has gone on since the early nineties. Ok, ok. And, of course, where where i’m deliberately not mentioning the old al gore cliche. I’m so tired. Okay. All right now, let’s. Okay, so that is very interesting. Very, very i can. So now it is bottom up. So we have these these regional at large at large organizations throughout the world. Of which naralo the north america regional right regional advisory organs committee is one or the organization naralo? Well, i can has chopped the world into five region, so no, naralo is one of them. There’s, also one for latin american and caribbean, one for europe went for asia and one for asia pacific and one for africa. Okay, all these at large organizations throughout the world and they are helping to represent the people that are the people that are people, the individual internet users day in and day out, right? You’re not buying it. Domain. You’re not selling domain. You use them in your browser that’s, right? What does that mean? Well, so they thought the thought is that how does that relate to what i wait? Wait. Give it a chance. Okay? How does that relate to what i just said? Okay, if ford wants to have a website that you look at their cars, so ford goes out, they buy four dot com. And in germany, though, by four dot d e and so on and so forth. Okay, yeah. Then, it’s, they market to you here’s how to find us. All right, four dot com you type that into your browser, you’re not the one buying the domain. They’re paying money to somebody toe have four dot com. They’re buying an annual subscription to somebody toe have that? Yes, they’re paying to somebody else. They have four dot d and so on and so forth. Each of these top level domains dot com dot org’s every country. Has won so in canada’s dot see a uk, right? A you and so on. So there’s right now, there’s about twenty two dozen odd generic ones that aren’t associated with the country. Every country has designated their own and there’s about to be a very, very large expansion. Okay, we’re gonna get to that. We’re going to get there. Don’t worry. We have twenty five minutes together. Don’t worry. We’re not going to lose that. I know. It’s important. I happen to know, for instance, that morocco, the country, morocco is dahna emma. Because i have bought through bentley the custom earl. Tony. My name tony martignetti. Tony dot. So i know morocco is emma and you know, and in bit lee itself. Where is billy going through? I don’t know why. Libya. Libya, o b dot fulwider libya. Yes. Okay. Excellent. Who thought right? You do that. All right. You got the right people. Hear you, do you? Do you guys do well, that’s a rhetorical question for the three of you were when i was anywhere else than any other audience. That would be. That would not be rhetorical. If you see something. Dot tv. That money. Is going to the island of two tuvalu to value in the south pacific? Follow-up xero tuvalu otavalo alright to tuvalu. Okay, um, so well, all right. So i pay my money for the dot. Tony dahna emma. Andi. I paid it to whatever hover or domain director, you know where you bought it from? A registrar. Okay. That’s a recess, the registrar. And then they enter durney bought it from a registry. The guys who run the dahna registry makes sense within that within the country of morocco. So more cases in the case of morocco it’s run it’s, run by the whoever’s, the moroccan internet authority. Okay. In some case, it’s it’s managed by a third party because that you may have the technical skills. No doubt that the two blue government, in fact, i know that the two blue government uses uses it uses a third party that help them run that which is fine, you know? Okay, it’s good for them. But how does all this and how do do those relate to? I can’t. Okay. So i know there isn’t a direct relation. I mean, i know they’re not direct, but well, i hand through contracts essentially has relationships with the people that do dot com dot or dot net and the new ones that air coming around the ones that are the country codes. There’s. A little bit of a hands off relationship because that’s a national sovereignty thing. So i can doesn’t get involved in the national codes, but they coordinate them. So they do show up at the i can meetings. There is a relationship going, and they work on things like best practices. Okay, without i can we we would probably have duplicates all over the world. We wouldn’t be able to reach anybody. We’d have duplicates and triplets and quadrillion million connections thing. This is one of the things that tony that i think it’s really been important about. The way that the internet has developed is is that the real strength of the web is that it is a unitary web that there’s one place, that all of us can go where we can all meet online. So there’s, not a moroccan web and a saudi web. Yeah, and and and and and a senegalese web. And because of that, we can do so much more together and so one of the great things that i can has contributed, i think, is, is that it’s managed to keep the international community together, given them a voice so that all of these different groups, like the user groups, like the commercial groups like the government groups, can advise the board in such a way that we can keep the web together so that we can really leverage it to the maximum impact. So you’re you know, now you now you you have, ah user base that maybe mostly in north america say, but there’s no reason why this couldn’t expand out into different languages and all over the world non-profit radio. Yeah, and that’s, partly because of the web being, you know, tara unitary that’s one of the goals i think of i can is to keep it that way to try and get the most out of our way out of our ability to interconnect. But that also means satisfying the needs of people around the world. So you are now starting to see domain names that are in cyrillic that are in chinese script. There are in arabic or hebrew or hindi, and so they’re not in latin. Characters now you may not be able to read them. You may not be able to use them, but the people in china or saudi arabia that air using them don’t care if you do or not, because they’re targeting their own language audience. Okay? And of course, i could always get to the number that’s behind those, right? So if i i don’t know, i don’t know how i would do that. But i could. Well, if your key bird could do arabic, then you could type in arabic, drugged up there when you get it right. But short of that, there is a number behind everything. All those irrespective of the language that the address is in, right? Okay. In fact, you may have the arabic in the english pointing to the same number that conserve you in both languages have the arabic and the english pointing to the same number. Oh, sure. Okay. Yeah. Still a unique number. That’s, right, number’s gotta be unique. Okay. All right. Now, let’s. Let’s. Bring glenn into the conversation because, ah, he’s, the one who brought this topic to me yesterday. And there is something very exciting happening for non-profits there’s. A new top level domain like a dot com dot org’s. Glenn, why don’t you get real close tonight? Yes, and tell us what’s going on? Yeah, so actually the expert on this that is actually part of the p i r implementation of dot ngos is avenged and you crossed it well, but i felt back you haven’t contributed yet and you brought this very interesting topic to me because actually the nancy spoke at the podium yesterday and and we’re at the inten conference and actually addressed the twenty two hundred delegates saying, hey, we have this new ngo as not-for-profits you should be involved and i thought it was important that’s why we did a birds of a feather yesterday that’s why were going around with our brochures on naralo informing the not-for-profits sector hey, the internet, internet governance, all the issues that are pertinent important to you actually there’s organisations particularly naralo that can assist you in this process. We’re here particularly to promote not-for-profits to join as a lexus with i can’t okay, andrew will turn to you because you are helping with the launch of a new ngo, top level domain and in fact i was just because you mentioned it the other day. I was three weeks ago in morocco doing really doing, doing radio in morocco, actually, as part of it, right and all that brought you here. So that means you’re tony dot mm, exactly, right? So i mean, i just thinkit’s the world coming together and so perfect, right? So the idea behind a sze yu know the and that’s we’ve discussed that the internet has these amazing possibilities right for an especially corporate for non-profits if you think about it all around the world, non-profits many non-profits find themselves confronted by the same challenges they find themselves in need of partners, they find themselves in need visibility they find themselves in need of additional resource is and things like that. And thie as the internet. Azaz evan was describing there’s a tremendous interest in in in expansion of the internet so that so that more people can get on board can more people could take it, take use of it. There were historically twenty some or first there were thirteen and they were twenty some different. But they called generics. And this generics working like calm and like net. On like organ and the people public interest registry that brought as and have been managing dot or ge looked at this expansion of the internet that was proposed a few years ago and said, hey, there’s, a real opportunity or, like calm like that is an open space, okay, you do not need to be a non-profit to have a dot or go the most many, many orders are very interesting, right? Most are, but you don’t have to be don’t have dahna same way that you don’t have to be a company to be a dot com, you don’t have to be a network to be a dot net, but that was the original taxonomy of it, right? So they said, hey, this may make real good sense if we’re expanding the internet out this make make real good sense for us, get have a specific, targeted safe space for ngos to congregate on the web, right will give them additional tools that will allow them to meet up that will allow them to do things and for people to find them right and have a high level of confidence that this is the’s are, in fact, real. Ngos and that stems out of for a whole host of reasons i mean, one is the desire for ngos toe work together much more closely, which there, which is a huge issue around the world. Second one is there’s much, much more cross pollination and much, much more cross work between ngos from the global north and the global south. Donors are asking for the ngos themselves are asking for it. And yet, if you’re if you’re an ngo doing really great work on hiv aids in mali, it may be very difficult to get visible outside of bamako, right? And if you’re doing it from, you know, a secondary or tertiary city, its most impossible to do it. How will this new top level domain so the so the idea behind it is that way we create a a safe space, you get a dot ngo, a dahna omg and access to a portal and actually the ability to put up a little basic portal. Paige, if you’re if you like so that you could be found, you could be searched and found easily so that you can be you confined partners. You can share data with them. And you can import your own donate button. You know you’re on your own. You’re on your own don’t donate app when every whatever you would use i would like to use so that you could receive funds directly when i was in morocco is a perfect example, right i was in was in three cities in four and a half days was in robot casablanca in marrakech. We had a long conversation with the people in marrakesh. And he said, how many tourists come to america shevawn year and it’s hundreds of thousands. Right? So you think to yourself, wow, we met with remember that incredible woman she’s, a pharmacist who set up a she said open ngo to help deal with street children who were abandoned children who were abandoned the street. The babies are a bandit in the street and she said, you know i said, well, how many? How many of these tourists that come know that you exist? You can afford to fly all the way to america’s ah, fifty, dollar contribution is a nothing, right it’s a dinner and yet no one could find her and she couldn’t find them. This is the kind. Of thing that will allow her would connect in with other ngos doing similar kind ofwork and conceivably with tourists with hotels with other people who are of, you know, who would love to give her money and love to support her work and would never know that she existed. Okay, but tony there’s one there’s one important thing about this is that what andrew’s talking about? What dot ngo is doing is more than we’re just going to sell you a domain? Yeah. Now clearly wardle it’s a community where is the other ones that are doing like dot dogs there died n y c or a lot of these other let’s not let’s not know where i’m from it’s not put down and i see in the same category dot dogs it shouldn’t even be in the same sentence. You’re from new york. Yes, i’m yes. I’m wishing out there right now or dot bicycle or whatever the point is with most of these you by name you get a name it’s like dot com that’s it and you’re on your own right? This is not what this is deeper than that exactly how the gold? The goal. Is to create a real community and her career, a real international community with a lot of input. I mean, this is not a it’s p i r is helping to do the back and announcing the i r is right. The public interest registered the people who are doing the people who are running dot, dot launching dot ngo is the public interest registers people who do dahna arkwright, okay, they their goal, you know, there’s a there’s, a great sensitivity and it’s a valid sensitivity in the ngo communities and says who died and left you in charge? Right? And they’re very humble, and one of the things that we like about this approach is they’re very humble about it. They recognised that this has got to be a community organizer, you know, it’s got it’s, got it’s, got to be computer he organized pr can help the dot ngo people can help with the back end, but in the end, there’s going to be it’s about and for the ngo community itself, okay, with ngo governance and is part of it, you know. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guest directly. To sign up, visit the facebook page for tony martignetti dot com. All right, all right. So, what way? Need some takeaways? We still have a good amount of time. We play time’s. Not that we’re not wrapping up yet. But what are some takeaways now for non-profits that have ninety nine percent of their there? Dot org’s people were talking to we’re listening. What? What should they? How did they take advantage of doubt, ngo, what do they what do they do? But first go to my office on monday. What do i do? Tow. Explore this more and see if i can. It makes sense for me. The first thing is to put an expression of interest and why. And what you do is you guys are laden with your acronyms. Oh, my god! Any? Oh, i an expression of inter prison of interest on. And what that does that puts you down puts you down is having expressed interest. There are a number of people who, for obvious reasons, have have names that might overlap, especially if you go by your acronyms. So, it’s, good to get your name down as early as possible. It gets you on the list. It gets you gets you information. About what? When? Things are going to roll out because it’s still, you know, with anything technical, where do you go? Where do you do where you do the eoe who’d buy something? Jodie cubine goto the one that i remember is g o t l d dot org’s. But there are others, and i’ll get you that in from okay, raymond. All right. So ngo tl d dahna latto or but if you could even also go to the p i r dot ord website as well, p i r dot org’s also. Right. So you know what i’m doing, listeners to be ableto take some actionable steps. Well, it hasn’t your well it hasn’t launched. It is a matter of getting getting on a waiting list. Effective bourelly theo, i stage its first hasn’t launched, right? Yo, i but so what do you know? So but the ideas it’s first come first served if you want to name that some other non-profit also wants to use the same name. So that kind of religion is that we don’t makes a lot of sense to get your eoe eoe eye your expression of interest in, you know, even if you may not have end up doing it that’s what right? But claim absolute claims in their advantage and claiming a space, of course. And then you get the choice later to actually use it or or let it let it let someone else that’s, right? It’s, not it’s, not a guarantee that you’ll get it, but and remember that space is only open to real ngos, right? So? So if a company cames in, if abc company wanted to come in, they wouldn’t qualify, so they won’t. They you know, they wouldn’t get a dot nt right, or an individual or on anything, even if i was doing that, even if you were an artist and even if you’re doing work for the public good, but still, you’re still not gonna qualify for dot ngos, correct. Okay, help zsystems sorry, what andrew’s getting out it’s, a vetting system. This is a real improvement over the previous system. Okay, we’re improving. No what’s, the what’s, the what’s. The next step then after the expression of interest what’s gonna happen. So where we are, we in the hole i can process just generally is is that is that as as these new names have been approved right then they have to get they have to go through their technical checkups and this kind of stuff. And then eventually that what they put into the root right then they become available. And so what? What will happen is over the course of the rest of the year, all of this stuff will be rolled out. There are new ones being rolled out every every few weeks. If i remember correctly that’s, right, and the one the ones for for dot ngo are going to be available late in the year. It looks like and when they’re available, everybody who’s on the list will get advance warning of everything that’s happening. Your people to follow it on on our on the websites and things like that. And then when and then and then when it when it when it, when it happens, when it comes live for sale and seven says it’s ah it’s a first come, first serve kind of thing there are, as you can imagine, a number of ngos that have the same name in different places around the world, of course. So if that’s one of the reasons why we’re encouraging people, especially people who are, you know, bigger networks that want to get in early, get torrio in now, as time goes on, there will be doing a whole host of launch events around this to try to sensitize people around the world and an important thing about this is it’s not just to do it for your own side, but share it with your network. This is a one of the great things about the dot ngo the community is that it will have a real network effect. The mohr ngos around the world that get into this community, the more people will be able to know, the more it’ll be easy for foundations and donors and individuals to say, i’m going to go there. I’m going to look for good, good people. I’m going to contribute. You may have heard of the of the work that people like eva are doing when you have a small micro lenders, you know, an individual can go on, give twenty five dollars to a to attu an entrepreneur in uganda imagine that on a huge scale for ngos around the world. And you got the idea that what what i’ve done, ngok very important to recognize that this is much deeper than just a top level domain, absolutely community it really worldwide commune and hopefully a real game changing technology for the ngo sector. Yeah, there’s going to be hundreds of these? I mean, a lot of them are just going to go to you and say, well, if you couldn’t get what you wanted and dot com come to us, this is something much bigger than that, okay, what else we got? Well, that was it sounds like a great wrap up, but i still want to spend a couple more minutes can tell you a bit about what we’d been doing around the world because i think it’s it’s pretty interesting stuff, okay, keep it, keep it relevant to our to our audio. Absolutely, absolutely it’s it’s just to give you a sense of what this is like, we’ve been actually talking with with ngo audiences around the world i think we’ve done them in, i don’t know maybe twenty different countries, at least, you know, morocco, senegal, cameroon, all over south america, india, singapore, delicate different places what’s so exciting about it is is that the feed back to the community has been that this is this is this is a really this is really good gig that they rupture, that they’re having a hard time, you know, they’re having a hard time getting the visibility and coming together because there’s not a common space. And so one of the things that we’ve we’ve made a big effort to do is to try to design all of the criteria for joining what it means to be an ngo real big challenge. What does it mean to be an ad to find across the world and be fair to everyone you got it? And so what we’ve made a big effort to do is to get impact input from the different communities around the world to say, well, you know, you know, you you know, the west african community better than us give us advice on what would constitute an ngo and so that’s been a great learning. Experience and and we’re continuing to we built this really great network of advisors and people who can give us input on, you know, does this work and and i’m guessing that this will be an ongoing process where, you know, as time goes on, well, will continue to refine and make this more and more and more appropriate to the local conditions as well as just a broad, broad international conditions i’m feeling i’m feeling very glad that non-profit radio is part of helping spread the word we’ll get, we’ll get nine thousand organizations. Well, tony it’s going to be very, very important, teo know about this kind of thing because you’re going to have this rollout of all these top level domains within the work i’m doing within at large, and i can’t there’s a really trust issue here that some of the domains, they’re just going to be a free for all, and anyone could be in there and there’s, no vetting their religions and so it’s important to know that there’s going to be some of them that are in this that are sort of a kind of above from the rest, okay? Glenn yeah, i like tio and to that is that i suggest connecting with i can the main staff, the vp, chris mondini would be a perfect person to be a host guest issue. Okay, we’ll talk about it. We’ll talk about that after. Can people get information at n g o t l d dot org’s their information they can and there’s a booth. The dot ngo. People have a booth right as you walk into this room. Well, but what are nine thousand aren’t here? So you get you a lot and i think there’s another one global tl d no global ngo dot dot or guy think also is it global ngo dot or believe that that’s, right? But d o t l d definitely okay, of course, that stands for non governmental organization. Top level domain you got learned all about. All right, glenn mcknight. I’m sorry. Yeah. Koegler mcknight, secretariat, secretariat of naralo you spoke the least, but i want to thank you very much for bringing this up, but i’m glad i’m glad i met you yesterday. And then you brought in andrew mac. Principle of am g global. Ok, am amglobal amglobal consulting is makes sense. And, of course, he’s also hoping with the launch of the dot ngo new top level domain on glen, also brought in evan leibovich, global vice chair of the at large advisory of what am i messing up, vice chair, global vice chair of the large advisory committee of of i can, which we all now understand is the internet corporation of assigned names and numbers i want thank you very much for revealing this this part of the back end of our magnificent internet and then also explaining the new top level domains. Gentlemen, thank you so, so much. Thank you so much. Pleasure, really joy. I don’t want a lot. I’ve never i’ve never heard this done in thirty minutes before. Okay, well, either we didn’t recover it superficially or we did a good job and kept a concise tony martignetti non-profit radio coverage of ntc non-profit technology conference two thousand fourteen. Thanks so much for being with us next week. The halloween show. It won’t suck. I promise that if you missed any part of today’s show finding on tony martignetti dot com, it also did not suck. Where in the world else would you go pursuant? Lots of tools for small and midsize shops. You’ll raise more money, let’s. Just leave it at that this week. Pursuant dot com, our creative producer is claire meyerhoff. Sam liebowitz is the line producer. The show’s social media is by susan chavez. Susan chavez. Dot com on our music is by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe. Add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

15 NTC Videos: Technology

This set of Nonprofit Radio videos from the 2015 Nonprofit Technology Conference is focused on NTEN, the Nonprofit Technology Network’s, primary work: tech for nonprofits.

Nonprofit Radio for October 16, 2015: Stop Pointing Fingers At Tech & Hiring Geeks

Big Nonprofit Ideas for the Other 95%

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Tracy Kronzak, Robert Weiner, Marc Baizman & Dahna Goldstein: Stop Pointing Fingers At Tech

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(l-r) Tracy Kronzak, Robert Weiner, Marc Baizman and Dahna Goldstein at the Nonprofit Technology Conference 2015

Are you blaming technology when the problems are people and processes? Organizational introspection takes leadership. You’ll get encouragement from Tracy Kronzak at BrightStep, Robert Weiner, consultant, Marc Baizman with Salesforce, and Dahna Goldstein from Altum. We talked at NTC, the Nonprofit Technology Conference, hosted by Nonprofit Technology Network (NTEN).

 

 

 

 

Amy Sample Ward: Hiring Geeks

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Amy Sample Ward shares strategies for hiring technologists if you’re not technical: job descriptions; interviewing; testing; and onboarding. She’s our social media contributor and CEO of NTEN, the Nonprofit Technology Network. (Originally aired August 15, 2014).

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host. Oh, i’m glad you’re with me. I’d be thrown into imperil polices if you tried to sell me the idea that you missed today’s show, stop pointing fingers at tech are you blaming technology when the problems are people and processes? Organisational introspection takes leadership and you’ll get encouragement from tracy kronzak at brightstep robert winer, consultant mark baizman with sales force and dahna goldstein from altum we talked at ntcdinosaur non-profit technology conference hosted by and ten non-profit technology network and hiring geeks. Amy sample ward, ceo of inten, shares strategies for hiring technologists if you’re not technical job descriptions, interviewing, testing and onboarding she’s, also our social media contributor that originally aired on august fifteenth twenty fourteen on tony’s take to your chance to win an ipad air we’re sponsored by pursuing they’re the ones giving away the ipad full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com here is stop pointing fingers at tech from welcome to tony martignetti non-profit radio coverage of ntc twenty fifteen it’s day two of the non-profit technology conference in austin, texas, where at the convention center i’m highlighting swag one one item each each interview and today is right now this interviews the hat from from that is from neon neon c r m thank you for your swag donation goes in the pile. My guests are dahna goldstein, tracy kronzak, mark baizman and robert winer. And the topic is what to do when technology isn’t your problem, and i’m gonna introduce a little different because this is there for them. I want to start with who’s sitting right next to me is tracy kronzak and she is co founder of brightstep partners, then robert winer, president of robert l weinger consulting, and we have mark baizman customers success director for sales force foundation. But a lot of talk about sales force today how generous they are. Ten free non-profit licenses and then and then maybe like a puppy free like a puppy and then deeply discounted beyond ten very generous and dahna goldstein, director of philanthropy solutions for altum and i want dahna tracy, welcome back. Thank you, robert and mark. Welcome. Thank you. Pleasure to have you on non-profit radio and Mark is taking 14 the team by by being the stand e we want you in. We only have three mikes on non-profit radio it’s fine. I need to work off those breakfast tacos that we are standing. This is your this is your exercise. I’m you need to have a corporate exercise program. It’s not a fun russian. I’m just saying that no. Okay, what to do in technology isn’t your problem. Treyz kronzak what is the problem here? What? Why is technology getting blamed? Technology gets blamed because when an organization picks up a new tools such a sales force ah ah lot of times it doesn’t necessarily consider the full range of the people, the processes and the adoption techniques required to put it into place. So, you know, you get this great new shiny tool and what happens either very quickly or overtime, that it doesn’t meet your needs. You don’t know why, and ultimately people are just is angry with the new thing as they were the old thing, and we haven’t had a larger organizational discussion around. Why it’s important to understand yourself? Understand the context of what you’re working in and understanding your own limitations and capacity to really adopt technology, and that includes change. Change yourself, change how you operate and change your future. Planning to account for the technology that you’ve adopted. Okay, but what do we do with the sort of overviews stage robert you wantto want to contribute? So i think in addition to everything, tracy just talked about a vision of what success means and how to reach success. What are the ingredients for actually getting there? It’s not just like buying a new car. And you sit in it and you turn the key. And if it’s got gas in it, it should move forward. It’s not that simple. There are a lot of moving parts of that that either the non-profit or the vendor or a consultant needs to configure in order for the system to work and that’s so easy to neglect mark overviewing time. Ultimately it comes down to people and as we know, people are fuzzy and hard to work with and fun and wonderful, good and and and are great. But throwing technology at things like people, problems and process problems is goingto not fix the problem and you’re going to end. Up, you know, unhappier and maybe spending a lot of money and a lot of time dahna sounds like we need some organizational introspection. We do need some organizational introspection, which is a challenging thing for a lot of organizations to dio, you know, when we’ve all had experiences where it’s so easy to point at the technology as the problem and say this database just doesn’t work for the web site isn’t working, it isn’t doing what we needed to do. The organizational introspection aspect of that is to say, you know what? We made the wrong decisions, we don’t have the right process is in place, sometimes we don’t have the right people in place, those air difficult conversations to have it’s challenging to stephen carr about the timeto have those conversations, but there is sometimes a necessary recognition the way that we’re doing things has not been the right way, so we need to change the way that we’re doing things so that we don’t get ourselves into this type of situation again. And as we as we were talking, i want to encourage you to just jump in don’t wait for me to, you know, call. On let’s have a conversation we’ll get robert yeah, one of the alternate titles for the session was management problems to skies this technology problems ah ah there’s a good subtitle so a new piece of technology is not going to fix a broken management system, a broken culture or the lack of communication between people or departments. It in fact, will often magnify those problems and make them worse. When we identified mark, you want ta, i’d just be remiss if i didn’t say by the way, this is not unique to non-profits right, this is endemic to any organization, and i’ve spent some time in the for-profit sector and if anything, it’s just a cz eft up there is it isn’t a nano constructor that’s as far as we can go when the expletives because now noted thank you. Wait, we had trouble last year, but non-profit radio was not terrestrial then, but now it is we have am and fm affiliates, so i don’t want you don’t want the way we have to keep it clean that’s, right? Also teo thing that i would point out is sometimes the best managerial decision that your organization can make. When it comes to adopting new technology is actually to say no say, no, we’re not going to do this right now because we have these other things to solve, we have to solve how are people work together, our common understanding of what these things mean that we’re putting into the technology and, you know, we have to put the right sponsorship in place in our organization, it’s not enough for a managerial team to say go ahead and make these things happen, you know? Non-profit leaders today must be fluent in technology, and if they’re not there is remis is if they’re not fluent in finances, hr or other, you know, key functions of an organization, this introspection is going to be very, very hard, though, tracy, what you’re suggesting is out ah, yeah, incredibly, very much needed essential, but that doesn’t sound likely that an organization is going to say, well, that a ceo is going to say, you know, we’ve got these organizational issues we need to deal with these before we try to apply a technology solution. Well, it’s certainly not gonna happen overnight. This has to be an ongoing problem. Awareness is helping this. Awareness is the necessary first for step in having conversations with with colleagues and sometimes colleagues outside your your organization. One of the things that we think both challenging and an opportunity is that it khun frequently be the person who’s in the techie rule who has an opportunity to really push those conversations forward, that if the management or the leadership of the organization, it doesn’t have the level of awareness of the problem or is sort of trying, teo put technology solutions in place where it’s not really a technology problem, the technology person, whether it’s next-gen all techie or staff for director, has an opportunity to help frame that conversation. And one of the things that we’ve talked about before that is could be a really interesting exercise. You know, one of the things it needs to happen if you’re being pushed in the wrong direction or if you think that you’re being pushed in the wrong direction, if leadership is taking things in a technology direction without having an understanding of the risks, the problems, the process issues that maybe underlying you may as the tech you want to say no, this is a really bad idea and there’s ah, sort of easy technique that one can try that actually comes from the improv world of rather than saying no, these people don’t respond well to know particularly d’s or ceos or whoever may be, you know, sort of up the organizational food chain. So if you’re in the rule where you’re being asked to do something and you see that there’s a problem rather than saying now that’s a terrible idea frame the know as yes, and so yes, i hear what you’re saying, and you can then move the direction in the conversation that you want to move it. This is more of a tactical kind of thing to do than a strategic kind of thing to do, but in terms of starting to shift the conversation, starting to shift that change in the or organisational dynamics that’s one concrete thing that people who may not be in a position of objective authority khun due to start moving the conversation in the right direction. One of the other things i think that’s really helpful is having leadership kind of paint the picture of what success actually looks like and then getting under the hood. And saying, ok, so how are we going to measure that? So talking about the theory and the strategy of okay, this is, you know, the desired and state of, you know what the technology implementation is designed to achieve? And then how are we going to measure that end state and perhaps the progress along the way so that, you know, we know that at the end of this, we’ll be spending, you know, one hour poor grant proposal instead of three days or something to that effect that’s a metrics to it that air unreviewable that’s, right? Yeah. Okay, okay, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn. Maura, the chronicle website. Philanthropy. Dot com fund-raising fundamentals the better way. Robert, but at the big picture level, if this were easy, we wouldn’t be bothering with this session for the purpose of this session is to say this is hard, you’re not alone, you’re not the only non-profit techie or accidental techie who has ever faced this kind of situation before. And here are some tips and techniques that you can take home and use when you’re faced with this kind of situation, which you certainly will be okay before we get koegler treyz oh, i was because they just remember to technology doesn’t have feelings, you know, technology doesn’t have quirks, it doesn’t have feelings, it doesn’t have exceptional people dio, but people do and, you know, the trick of every technologist is to take an organization that is driven by a heart and match it to a tool that has no heart, you know, technology has a lot of other things working for it, but one thing it doesn’t do is express feelings, so, you know, when you’re a non-profit it’s really hard sometimes when you have a bunch of feelings about tools that you don’t necessarily understand latto have these conversations around well before we get to something that’s going to force us to standardize? You know, we need teo understand what we’re even standardizing around. Some people don’t use the same terminology for things like what’s a donor what’s the household what’s the household, the basic definitions where well, caitlin’s been doing it this way forever. But, you know, jim does it this other way so let’s actually get together and talk about that stuff and that hashing out in those conversations, maybe the technology person is the one who has to facilitate those conversations, which let’s face it. Technology people maybe aren’t the best folks to be doing that. Yeah. All right. Can we identify some symptoms of organisational malays or where we want to call them that way that exists, but technologies being blamed, we have some symptoms around this way. We do have some red flag phrases is what we call them in our in our session, and i’ll let i’ve been talking a lot. So let’s, let me turn it over to my other co presenters. I mean, we could just toss some of them out, but one of them is, you know, my my va boardmember who used this solution in his for-profit company and thinks it’s going to be perfect for us. Another one is. This tool is free. I used it at my last non-profit, which is utterly unlike my current non-profit, but it was great there, okay, another one is, can you make it looked just like the thing we’re leaving, or can you make it happen in three weeks? Can you make it match the are broken business processes, okay, you got one more because you were doing through one that’s. Good, ok, ok. That was quicker than i thought i was going to be all right for the symptoms part. What about after the technology’s already been adopted? We’ve already we’ve spent the time and the money to go through the due diligence process we’ve brought in all the important stakeholders from end users, toe board members who get quarterly reports, the technologies we paid for it, it’s it’s in our office and it’s being blamed. Now, now, where do we stand? So my response to that is what is your ongoing investment in the technology and that’s dollars? That’s also people and time, right, which are all essentially the same thing if you think that by flipping the switch on day one and, you know, sending people to a training class or getting a bunch of folks you know, around ah presentation screen, you’re fooling yourself that that is all you need to dio you really need to have a comprehensive plan of post launch adoption, you’ll need to have things like open lunch and learns you’ll really need to invest in the success of the technology. When you have a car, you don’t just expect that the thing is gonna work. Forever you got to take it in and get its oil changed and, you know, get the air filters and all that nonsense. Why should it be any different with this type of technology? Okay, more? Yeah, the problem is to is that, you know, we’ve entered an era where, you know, consumer technology and what we call enterprise technology are kind of becoming merge together and, you know, the expectations of a lot of folks have been reduced in terms of the complexity of adopting technology. So, you know, i have an iphone and i press a button and things happen a million won, i cannot exactly, and the thing is, is that when you’re working from that framework, you don’t realize that, you know, pulling together a sales force database or adopting any kind of cr, um or, you know, even just turning on a social media kind of community for your organization. It’s, not a button click it’s a very long tail operation, it requires ongoing maintenance, and if your expectation is is you’re going to open it up and have it just the same way that i opened up a word and have a word document. Or, you know, press a button on my iphone and get the weather, then you’re not really considering, you know, the full capability of your technology and where a lot of organizations stomach and all its implication exactly, and where they stumble sometimes is there, like, we have eighteen thousand dollars to do this, we’re going to spend all eighteen thousand dollars getting it done and never consider that next year they might need to spend another four thousand dollars just to keep the darn thing running, you know, or we have zero dollars to do this whole thing and, oh, my gosh, it doesn’t work the free thing that we got stinks. Yeah, and of course, right, what have you invested in it in from, you know, do you have somebody who’s actually trained on how to use the free thing? No. Okay, well, of course it sucks and you asked about what do you do when you’ve got the technology and you hate it, but where we’re re budding that in saying before you turn the technology on, you need to take these steps? You need to go first, you need to go through a needs assessment to make sure it’s really the right technology. Second, you need to manage expectations that this is not a magic wand, that you’re going to turn it on, and life is going to be perfect and third, that you need to go through a change management adoption process so that people are on board with what the decision wass why you bought this technology, how you’re going to use it, how it’s going to change your life in the organization and that there’s ongoing support and training so that you’re successful, not just on day one, but into the future. Yeah, and i’ve had a couple of, i guess talk about and panels talk about the importance of having all the stakeholders involved from ah, when you’re at the stage of just questioning whether the existing technology needs to be replaced, the answer that maybe no and that’s that’s what you’re all talking about, it subsumed in that in that possible, no, absolutely, and i would take that even a step further that the question to ask isn’t necessarily whether the technology needs to be replaced, but what is the business need that’s being met or unmet by the technology and then, is there a better way that that business needs mission driven business? Need khun b met through a different technological solution through a process change, but i think a lot of where organizations end up going wrong is finding a solution, and then sort of looking for the problem to have it fit that work’s never four, they’re in so much pain that anything new looks viable on dh that’s also a very dangerous position from which to operate on. And in fact, this very expo hall that we sit in is full of solutions and glossy brochures to problems that you may or may not have, and i mean there’s a hyre forcing her for what down is describing to and that’s called business process reengineering. But the very simple explanation for that term is that when you adopt a new tool, you know that tool has a certain way of operating, and it has parameters under which you can change, customize and adopted to how your organization behaves, but at the end of the day, those parameters are not infinite. You have to adopt to the tool that you are purchasing or requiring or building just a cz much as the tool itself can be adopted to how you do business and meeting in the middle like that, organizations don’t consider the real time and energy and effort and money that it requires to do that, so they turn the lights on with a new tool and the tool doesn’t meet their needs because they haven’t ever thought about like how their needs are going to match what this new tools providing for them? And we’re not saying that technology is never the problem. Sometimes your technology truly does stink, but that’s that’s a fraction of the problems that i’ve seen in twenty plus years of consulting with non-profits ah lot of the time, the technology may be perfectly fine, and but you can’t possibly make it work with your current business processes or your current staffing skillsets another possibility is the existing technology could be modified without having to bring in something wholesale, new and different or or amended. You can add some new piece of technology on top of your current systems in order to get through some period until you can afford to make a change or afford to hire new staff or upgrade. Their skillsets and that that continues teo back to what we sort of refer to as three legs of a triangle that when you’re looking at any technology problem, it may present as something that is the actual technology of the database is the wrong database it’s not gonna work for our organization, but the three elements that we encourage people to think about our and this couldn’t happen before you’re adopting a new technology you can happen after you’ve adopted the new technology and it’s not working for you toe look at whether there are people issues and your organisation that air getting in the way to look at whether their process issues that are getting in the way, and to look at whether there are adoption issues that are getting in the way so all of these processes could happen before, during and should happen before, during and after the technology adoption. So if you’ve gone down, if an organization has gone down the wrong path or, you know the technology has been in place for a long time and the needs have changed, it doesn’t necessarily mean that you need to jettison the technology. But tracy was talking about business process, re engineering, it’s a matter of understanding what the business needs are where the current tool is falling short, but looking at it again from those business needs perspective rather than what can we massage and the technology to sort of take advantage of the latest and greatest features? What do we actually need? Is this technology solution goingto meet those needs? How are we making the decisions? Have we budget at her appropriately for this? Do we have the right support in place for our users? Is this helping us further our mission? Are we doing this because it looks fancy or because of boardmember told us to, so there are a lot of problems, and they’re a lot of things that can get in the way of making the right decisions, but we really want to emphasize the importance of looking at people processes. Adoption is lord let’s, talk about some some process in this introspection uh, endeavour exercise that we talked about earlier, how does this way we’re already talking about, really how the conversation should get started coming from different levels, but how are we going to actually do this evaluation of what’s our what’s, our what! R r really problems and needs. Nobody so robert so and this conference and our world, our non-profit world has a lot of consultant’s speaking as one, but a lot of vendors as well who are really smart about these things, and you frequently don’t have the experience within your organization because at least the kinds of big projects we’re talking about, you don’t go through every day. You might go through them once every five years, once every ten years, once every twenty years, so you don’t have the on the ground day to day experience of going through this kind of needs assessment selection, adoption implementation changed management process so you may need outside help in order to get through this, you may need outside fresh blood in the organization, on staff who have experience with these kinds of issues, but we’re not saying that if you’ve made these mistakes and hit a wall that you know, your life is over and you might as well just turn off the lights, there are people who are smart enough to bail you out. I will also, i’d be remiss if i didn’t direct folks to the idealware dot org’s website, which is really a fantastic resource, i like to think of it as the consumer reports. Yeah, very much so. And it’s, where i direct a lot of folks who are just getting started, obviously, because as i work for the sales for its foundation, a lot of folks come to me and ask me about sales force and it’s sort of like, hey, do i need, you know, do i need this lexus? And, you know, maybe i don’t know what? Where you going? Yeah, maybe you need a bike and you need a scooter. I don’t know. So i direct folks to idealware to do a little bit of a deeper dive into their into their actual needs and idealware has done a great job of there’s a selecting a donor management system workbook, which is, you know, sort of telling you i didn’t know about the workbook. I just know about the objective evaluation, so the evaluation stuff is great, but there’s a work book, which really, it steps you through. I think maybe not as advanced a level is what robert would dio but the same type of thing where you could kind of take that internally to your organization and you know, ask some of those questions to folks. Okay, excellent resource. Thanks, mark, i also want to point out to you that, you know, in the five years or so that i’ve been doing sales force consulting and working with organizations to implement sales horse is a real tool. You know, i’ve heard so many times, yes, we understand that’s how the real world does it, but we are very special, and our our process is very different, and we’re very special snowflake way, our very special snowflake. And are you? Are you frozen water? Yeah, let it go and and that’s the problem with saying that it’s because, like, you know, to pick on a very easy, easy process like fund-raising there are many national organizations, you know, that are designed around helping non-profits understand standard fund-raising behaviour and how that should be treated in an organization. So, you know, when i go in and i hear something really exceptional, i’m like, why are you so exceptional when the best practice for fund-raising is this this and this? And sometimes it’s azizi is asking that question internally? Like, why do we think we’re so exceptional? And sometimes there are really exceptional things like we distribute, you know, books to homeless folks and and that’s a very small a special thing, but that’s got nothing to do with how an organization, specifically a non-profit should operate and the best practices around that operation. So if your organization is divergent from how the industry operates, that’s a really good place to start in realigning yourself to how you actually literally conduct business, because all of these tools that mark mentioned are designed around the best practice of non-profit operations and start your own work start there is, too just be sure that you understand how your organization does things, you know, from a diagnostic perspective frequently, i don’t know things just sort of happened. I make this decision, and then i send it to this other department, and somebody approved something and, you know, then it’s done something that organizations can do internally is take a representative sample from across the organization and just document how things actually happen, whether you’re bringing in a consultant, whether you’re working with within idealware resource, whether you have the capacity on staff to be able to do the kind of documents generation and then maybe in our p if that’s where you end up heading that simple process of just documenting where things are now could be really, really enlightening. And robert robert gets the last word and just have a couple seconds left. In addition to the resource that mark talked about, we have a discussion lists on and ten there discussion lists on tech soup. There’s, the progressive exchange. There are lists where you can ask other people. This is how we do it at my organization. Does this make sense? Has your commendation power of us hub, salesforce, foundation and power of us hub. That that’s part of the sales force foundation. Okay. All right. Excellent. Thank you very, very much. I love it. Thank you so much, my player. Thank you. My pleasure. All ofyou. They are. Tracy kronzak cofounder brightstep partners. Robert winer ah, president of robert ell weinger consulting mark baizman consumers success director for sales force foundation and dahna goldstein, director of philanthropy solutions for altum ale to you, m thank you again very much. Twenty martignetti non-profit radio courage of ntcdinosaur profit technology conference. Thank you for being with us. Tony’s take two and hiring. Geeks coming up first. Pursuant, you need to raise more money. It’s. I understand a constant daily challenge. Your fundraisers have goals to keep fund-raising on track from pursuant there is velocity, one of their tools. This one keeps fund-raising your fundraisers productive. They they actually develop this as an internal tool for pursuing fund-raising consultant, which i love, that it started with their own people. And they found it so valuable for their work with clients that they’re rolling it out to non-profits to use for themselves to manage fund-raising goals so you don’t need a campaign consultant to use a campaign consultants tool. That’s velocity keeps fund-raising on track. You’re getting the productivity tool that pursuing consultants use at pursuant dot com my video this week is your chance to win an ipad air, and by the way, i’m in mexico in that video it’s a survey from pursuant to improve velocity, they want to make it even better, and i’m asking you to help them out by taking their survey and you get a chance to win the ipad air. The link is under the video at tony martignetti dot com that’s tony’s take two for friday sixteenth of october forty first show of the year, and here is hiring geeks with amy sample ward amy sample ward you know her she’s, the ceo of non-profit technology network and her most recent co authored book is social change anytime everywhere her blog’s, amy sample ward dot org’s and she’s at amy rs ward on twitter kayman sample word hi, how are you? I’m doing terrific, lee well, how are you? Good, good. I don’t know how it’s august but i’m fine other than the incredibly swift passing of time. Yes, i know thirty second show of the year already. Holy cow and argast yes and mid august already. I know, but are you enjoying your summer? Yeah, i it feels like a vacation because i haven’t had to travel since the middle of june. So many people travel during summer and it is their vacation. But for me, it’s been a wonderful vacation of staying at home and having plans locally. Excellent way. Enjoy our summers, each of us, the way the way we like that’s. Very good. Portland summer in portland is the place to be so it’s hard it’s. Hard to leave when it’s the most perfect time of year here. Excellent. Excellent. Yeah, i got a visit. You out there sometime. I got to come to our oregon. I’ve never been to oregon. Um, i know, i know, but i want to go. I really do want to go pacific northwest. Absolutely. I want to wash. I’ll believe it when i see it. Okay. All right. What do you think this is what you think of this panel of three ladies from it’s? Great. You know, it’s really interesting. Something that we were reflecting on a staff after the conference to was, you know, it’s. Not a brand new conversation, talking about supporting different groups. Different communities either in within the inten community, at larger or in the tech sector in the nonprofit sector. But what we’re reflecting on really is the way those conversations have taken shape and changed over the years, and this last year really felt like this was the ntc where there were multiple formal sessions opportunities like you presented, where you folks could come talk, talk to you and have their their stories and their ideas shared more broadly, but also a lot of kind of ad hoc meetings at lunch where they would say, everybody come to the table if you want to have this conversation or let’s meet, you know it at the reception tonight and so many conversations about how do we how do we do more to get more people like us or more people like you or more people that know how to do acts? You know, how do we get more people into this community? And i think that’s really exciting and really interesting that that it’s at a place where it doesn’t have to feel like, oh, this is kind of a controversial topic, you know? We’re gonna have to go over here. In secret and have this conversation, but that it such an open, you know, we really want to create a space in this community that is inclusive and is welcoming, and part of that is creating a great community. But the other part is saying, we have to go out there and make those invitations, you know, you can’t just say, i want to have the best dinner party and make all the food if you haven’t invited anyone to come over, so so i’m excited that the community is kind of at that space where it’s ready to go out there, think about how we’re creating community in inside this space, but also go out and make introductions and invitations and welcome new people in cool. I’m glad so this feels like a watershed year for you on dh yeah, it’s exciting, and i think it really inspired a lot of staff to feel like they’re not the only ones, you know, getting to see that there’s opportunity to bring more people in because, you know, staff when when we know that there’s so many community members out there, but we don’t see them because we’re just in the office? I think the ntc really inspired them and reminded them, you know, there are all of these people out there and we can invite more people evil in its going to be great instead of thinking that it’s kind of just us, you know, tucked away in the office that’s outstanding. And i’m glad i was a part of it. You feel like it was your baby. You’ll have me back next year. Yeah, well, we’ll see. Yes. All right. I’ll see you when i e i’ll believe it when i see it. I believe that recently. So over there at ntc, you get a lot of enquiries about bringing people literally into your organization. Hiring who are technologists? Yes. Oh, so you have some advice around let’s? Start with the the job description. Yeah, i think you know, this is especially the question we get asked the most. You know, we know that we need someone to do manage all of our attacker to help us with our website. But that’s what? That’s? What? All that we know. You know, we just know that we need somebody that knows more than we dio. So how do we write? A job description or where do we even promote the job? Andi so obviously kind of depends on what kind of job it is it’s a website versus maybe on it, director, managing all kinds of systems, et cetera. But there’s still some some basic steps that everybody can take, no matter what technical job they’re trying to fail. And first is to remember that you don’t necessarily need to know all of the jargon and the acronyms and the web two point oh, everything. What you do need to know very clearly is what your organization needs on dh what your goals are, who your audience is, you know, if you kind of try to make up for not knowing by filling, you know, job description with a bunch of technical terms, but you’ve never put in there. You know what we really need our systems that can talk to each other, someone who doesn’t have that integrate asian expertise is not going to apply. They’re not going to know that’s what you’re looking for. So knowing what your goals are that kinds of tools that may be necessary to meet your mission, knowing that and being very clear. About that is going to serve you more than, you know, trying to do an internet search for a bunch of jargon. Ok, so so that that’s that’s the first caveat reminder on dh then also, before you start putting that job description together, there’s a great opportunity to talk to everyone inside the organization pull in from from what they know in their own job, you know, what do they need? What what tools are they using that they think need to be updated or and this is not like, oh, there’s, you know, so and so, who just personally doesn’t like this one tool we use not a preference kind of, uh, list, but here’s something that’s really stopping me in my work, you know, here’s something that isn’t serving me to do my job and created a bit of an internal needs versus wants assessment because when you look at that and you can say, will hear things that may be a bunch staff want, but they’re not the priority items of this, you know, kind of three or four things on our really critical needs list that’ll help you decide howto prioritize things both on the job description and when you’re looking at applicants, so if you see someone has, you know, a really great experience but saying their most experienced in isn’t on that needs list, you know, it’s it’s like, wow, that’s, great it’s really cool project you did once, but it’s not what we’re looking for. It’ll help you feel like you’re not just getting kind of dazzled by all of the shiny things on their resume, but you know what to look for, at least what? To prioritize a zafar their experience or specific skills. All right, so a lot of the information that you need you already have. You just start a conversation inside. Exactly. Okay, okay. What? Anything else for the for putting together the job description? Well, another thing that i would suggest and it’s not going to be perfect. Of course you’re still going to want to edit it and make sure it’s, you know, meets your needs is an organization, but i’ve seen very few jobs that have never been, you know, hired for before there’s very few times where someone has posted a job and i thought, wow, i’ve never seen a job like that you know, i never in my life so so knowing that you probably could go to, you know, idealist dot org’s look where there are millions of job postings for nonprofit organizations and look for a job, title or job description similar to what you’re looking for and just see how other organizations have explained that or how they’ve kind of structured some of the, you know, needs and an experience pieces there’s probably many examples out there just to get you started, especially with, you know, that fear of had i don’t want to say this the wrong way, etcetera. You know, it occurs to me this could all apply if you were hiring ah, consultant as well, yes, i was only thinking of, you know, i was only thinking of the employees, but certainly it all applies on the in that respect to consulting. Yeah, and i would even say it applies when you’re bringing in, uh, like, i contract id, you know, someone on an r f way wantto, you know, designer to dio this project or we want to bring in, you know, on organization and agency to kind of help us with this campaign, like, even those kind of larger than one individual consultant, but still outsourced project still using a process like this because if you can tell them nothing but what you want to dio teo to meet your goals, then you will have at least serve yourself well, instead of trying to anticipate all the things that they might be thinking, you know, you’re hiring either the staff person or this contractor, this consultant because they know more than you on those topics, so let them no more than you on those topics and really be clear about why you want to do those project’s, why you need them to do this work anything else around the job description or i think we should move to starting to interview people. Yeah, let’s, start interviewing people. Well, let’s go, all right, so we’ve got these resumes, and of course, we’re now scanning them based on what our needs are making sure that we’re not we’re not getting attracted by shiny things on resumes that have no relevance to what we’re trying to do and what we’re trying to achieve, okay? We were bringing people in, and they’re a lot smarter than us about about the things that we’re trying to hire them for, yes, we’re gonna do so i’ve seen a few different, uh, tactics work well for organizations that really depends on your comfort level, i think, but remembering, of course, that most often or organizations are kind of small enough that the person they’re hiring, whether it’s, a web person or a night person, etcetera isn’t reporting to another technical person, you know, they’re still going to report to maybe the executive director so not feeling that that person has to kind of opt out of the interview process because they don’t know the language again, they do know what all this work is going towards s o they still should be a part of this interview process, especially the the manager, whoever that will be. But i would also encourage people to participate in that interview that are are probably not technical, but will rely on this person, you know, ensuring their systems their great, the development or fund-raising manager is often a great person because they maybe our technical, maybe not, but in many organizations they’re the one’s touching the database the most. And if you’re hiring a technical person who that, you know, maintaining that data basically part of their job again, they might not be the most technical person on staff, but they probably have a deep investment in this tool, working well for them so that they could do their job. So bringing those people in that really care that the tools work well will help in the interview process because, again, even if they don’t know the language, they will be able to test out what it’s like to talk to this person they would be working with you. And if they feel like, you know, they can talk to each other, even if in different languages and still get their points across it’s much better to figure that out and kind of have a feel for what? Talking and working with each other would be like in the interview process than it would be, you know, on day one when they’ve hired, and they’re just getting to meet and realize they can’t talk to each other right versus the she’s kind of condescending to me or, you know, right doesn’t really get me and yes, because you are going to be talking day to day. Once the hyre is made. So how does the person translate what they know the brilliance that they have in there in their niche of technology to the rest of us who were going to be using this technology and hoping it’s all going toe it’s all gonna come together and talk to each other? Exactly. And i like that you use the word translate because i was also going to make a suggestion kind of the other side that i’ve seen folks take in the interviewing process is to find someone that’s kind of a translator or ah ah liaison. So reaching out either to a local non-technical group well, look, look on meet up, there’s. Probably a ton of groups in your city, whether it’s a non-profit tech related group or just, you know, maybe if it’s ah, web person you’re hiring for and you know that you use droop a ll contacting the local drew per droop a ll user group on dh just saying, hey, we’re hiring someone we would love it if we could spend ten minutes on the phone, you know abila volunteer from the group just to help us make sure we have the best questions for this interview, and that way, you kind of bounce the questions that you want to ask, you know, shared the intention of the question and had someone who isn’t. They have no, you, no stake in the game. They’re not applying for the job. They are not part of your organization, that they can say, you know, that’s, probably not the best way to ask it. Or, you know, if i was doing this, i would say it this way so that you feel confident going in your questions, meet your needs, and we’ll speak to this kind of technical component. We gotta go out for a way to go out for a break. And, amy, when we come back, we’ll keep talking about maybe testing and and some onboarding we’ll get that in just a couple of minutes. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked neo-sage levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti t i g e n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guest directly. To sign up, visit the facebook page for tony martignetti dot com. All right, amy, where? Ah, we’re past the interview stage and ah, we want to well, yeah, we’ve we’ve decided that we want to move forward with a couple of candidates and, uh, test their skills. How are we going to do this? Well, there are a few different options i’ve seen organizations who, when they’ve kind of brought on that translator to discuss, you know, what air the best interview questions that we could craft for our specific job and organization that they’ve also said, are there some tests that could go with some of these questions or, you know, ways that you would suggest we do this and they get it? It really depends on kind of the suite of skills you’re looking for, but i’ve also seen organizations really successfully say cash, we have this board of directors and a couple of them, you know, workin in larger organizations that haven’t hr department could we ask you to tap your hr department and see if they have a standard set of questions or a standard? You know, couples sets of tests that they used in hiring on dh we can modify those and that way, you know? It’s been used towards success before on dh most, you know, most boardmember zehr happy to say, sure, my h r department will share some of that. Are these are these written tests are online tests. Have you seen i’ve? I’ve seen things where it’s online. It would be usually directly following the interview. So we’ve had the interview. You know, we’ve all been at the table talking, and now, you know, way have ah, laptop set up with this page and can you, you know, walk us through how you would? Okay, as part of, you know, okay, it’s, part of an interview. Yeah, okay. And and that so i would say, even if you don’t have a kind of technical components test, you know, tio assess that side of the skills one of the most i would i would say important test to include in that interview process is to have identified from your staff what staff considered to be, like emergency all hands on deck with a technical issue. So for many organizations, that means, you know, it’s, our end of year fund-raising campaign and the donation page is not working, you know, donate now, button isn’t working, we just sent out an e mail to ten thousand people and donate now doesn’t work that’s like critical all hands on deck. This is an emergency. And so in the interview, actually sharing, you know, this would be an emergency tow us on dh staff would would be communicating in-kind of a crisis mode style walk us through if you came into the office that morning, you know, you walked in the door and a bunch of staff were right there and said, oh, my gosh, the donation pages down the donate now button isn’t working. You have to get this six right away. What would you dio? And if you have a candidate for your job, you know, start coming back with very technical language, even in the interview, you can anticipate that’s how they’re going to, you know, talk in that moment and if staff immediately feel like, well, i’m not getting information, i need him. I’m still frustrated, i’m still in crisis mode. I don’t know what’s happening, you know, it’s probably a good measure of what it would be like if instead they’re saying, great, this is exactly what we’re going to dio this is how long it’s going to take you know, this is when we’re going to be able to know if it’s fixed and people feel like, okay, i know what’s happening even if i can’t fix it, someone is fixing it and it’s going to be okay, you know, it’s it’s an easier way to deal in that actual crisis and maybe a better way to talk through kind of a test quote unquote, in an interview without having to set up non-technical, you know, actual demonstration, okay? You said there were a couple of ways of going about this any any others? Is that it? Is that it? Okay, so let’s say those were probably the most frequent that i see they’re, you know, talking through a situation or including something technical, you know, actually showing them some systems and seeing if they i would say looking that the systems is i’ve at least seen it happen more often when organizations have a little bit more of a custom set up, you know, they’ve done a lot, teo modify their database or they’ve got a website kind of cms that custom to them, and they want to see you. Know, hey, you probably not seen this before because it’s kind of our set up, why don’t you poke around and let’s see how it goes? We just have about a minute and a half left for for onboarding you have some advice about bringing somebody in? Yeah, i think that there’s this, um, sometimes organizations have this feeling that they’ve hired this little person because they’re totally different than everyone else, and they’re just going to go sit at their desk and be technical and somehow do everything all by themselves. But ultimately what that means is they’ve never been oriented toe what everyone does and why they do it and why they need to be maintaining these systems the way they are. So i would say onboarding needs to really focus on including this new technical hyre buy-in all kinds of team meetings, campaign meetings, anywhere where they can really be exposed to the way folks, we’re talking about the tools they used, and they’re able tto learn oh, that people don’t know that we could really set up, you know, the database to do that report for them i can i can help here so they feel. Like they’re a contributing part of the team and not just someone kind of keeping everything running in the background, we’re going to leave it there. Amy, thank you very, very much awesome, thanks so much for my pleasure, amy sample, ward, dot or ge is her sight. And on twitter at amy r s ward live listener love i’m doing it later, but you didn’t think i forgot, did you? You could not have thought that i would forget live listener love were pre recorded, so i can’t send it out by city and state, but love goes out to everybody who is live listening and, of course, affiliate affections. If you’re among those am and fm station listeners across the country affections out to you and all our affiliate stations podcast pleasantries, those left listening in the time shift pleasantries out to you on whatever device at whatever time during whatever activity you are listening next week. Diversity in your office and the new dot ngo domain. If you missed any part of today’s show, find it on tony martignetti dot com where in the world else would you go pursuant? Full service fund-raising you’ll raise helicopters more money. I’m not talking about those tiny mosquitoes that you don’t even need a pilot’s license to fly. I’m talking military troop movement models like the chinook ch forty seven filled with money pursuant dot com. Our creative producers, claire buy-in dafs sam liebowitz on the board is the line producer. The show’s social media is by susan chavez, susan chavez, dot com and our music is by scott stein. Thank you, scotty. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and i agree. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. 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