All posts by Tony Martignetti

Nonprofit Radio, May 11, 2012: Budget Building Basics & What To Do When The Donor Dies

Big Nonprofit Ideas for the Other 95%

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My Guests:

Paul Konigstein
Paul Konigstein: Budget Building Basics

Paul Konigstein of Mission First Finance has 5 steps to construct a budget, your critical financial–and program!–planning tool. Plus, how to use your budget through the year and what to avoid in your budgeting process.

 
 
 
 

Interviewing Aviva Boedecker at the 2011 NCPP
Aviva Boedecker: What To Do When The Donor Dies

The legal notice is staring at you, telling you a Planned Giving donor has died. Now what? Aviva Boedecker, senior consultant at The Sharpe Group, answers that.

 
 

 
 


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Here is the link to the audio podcast: 091: Budget Building Basics & What To Do When The Donor Dies.
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Welcome to big non-profit ideas for the other ninety five percent of the show is tony martignetti non-profit radio i’m your aptly named host. I very much hope you were with me last week. I’d be in distress if i found out that you had missed survey savvy paul gear in, a partner at professional survey group, explained how surveys are cultivation tools for your donors. You can increase awareness of your work gage willingness to support heightened sensitivity to challenges and get feedback on how you’re doing, but you have to do it right to get those reliable results. Also, it was content marketing scott koegler renamed it for us authority marketing, which i objected to, but he’s a longstanding contributor, so i was willing to accept that he’s, our long term technology contributor and the editor of non-profit technology news, and he encouraged you to give away high quality, interesting content through your blogged this week. Budget building basics paul connick stein of mission first finance has five steps to help you construct a budget, which is your critical financial and program tool, plus how to use your budget through the year and what to avoid in your budgeting process. Also, what to do when the donor dies? The legal notices staring at you, telling you a plant e-giving donor has died. Now, what do you do? Aviva benwikere, senior consultant at the sharp group, answers that that’s, a pre recorded interview from the national conference on philanthropic planning last year between the guests. Tony’s, take two. Avoid planned e-giving schemes, use hashtag non-profit radio to join the conversation with us on twitter. Right now, we take a break, and when we return budget building basics with paul connick stein, stay with me. They couldn’t do anything to get inventing things. You’re listening to the talking alternative network waiting to get in. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Durney welcome back to tony martignetti non-profit radio. My guest now is paul connick stein. He leads mission first finance. He has over twenty years experience as a controller and chief financial officer in arts, culture, education and international development charities to include the metropolitan opera, new york hall of science, helen keller international and the american montessori society. I’m very glad that his work and his practice bring him to the show. Paul context and welcome to studio. Thank you, tony. Thank you for having me, it’s. My pleasure. Why is a budget important? Well, but it is important because it’s a road map of your organization, i mean, you won’t get in the car and just drive around aimlessly without knowing where you’re going in a generation or two ago. We used to do that, and we used to call sunday driving. You wanna be a sunday driver with your not-for-profits? You know, when gas was forty cents a gallon, that was fine. But now that gas is four dollars a gallon, we can’t afford to do that anymore. And the cost of labor and all the other things that not-for-profits purchase has risen like ass says okay, but so should we say that budget is your gps? Since maps are kind of antiquated, maybe budgeting is your gps. I’ll go along with that going okay, okay, i’m already changing the man’s. The man came with some things to say, and i’m already screwing him up. Okay, so if if this is your gps than you, you need to know where you’re headed and i know you have five steps toe building a budget knowing where you’re heading is, i think, is the first part of that, right? And where you’re heading is knowing the goals for your organization and how you plan to measure success of the organization, which hopefully have already done before you even thought about the budget. Okay, so by success, you mean the impact through the impact of the outcomes? Okay, well, okay, now. So that’s interesting. I’ve had some guests who distinguished between outcomes and impact. And like they’ll say, you know, an outcome would be a nen creased graduation rate. Maybe. But then an impact would be that person went on to find a job and be a more successful family. Ah, mother and mother and worker in a in a family. So there are some people who distinguished between outcomes and impact, right? As do i on dh you need tio have no measure ideal, you’re measuring impact, but not all organizations have evolved to where they’re capable of measuring their impact. That’s a particular challenge for arts organizations, right? So if you’re not measuring, impacted how we’re going to measure outcomes, but either one ties in the budget process because you need to know, figure out what’s going to cost to measure either of those okay, and it is it is particularly challenging for arts organizations, and you’ve worked for one metropolitan andhra. What is the what is the advice around measuring those that impact for for arts organizations? How can you help them be better at it? Well, actually, i like the way the new york hall of science measured its impact. Well, the whole of science used to do is serve a visitors before and after going into the exhibit to measure the impact of the organization. So, for example, we would build an exhibit that tries to teach about evolution. So we were designed a questionnaire with those questions about evolution and give it to visitors before and give it to after and if they’re scoring, proves that’s the impact we’ve had a measurable impact we’ve had on their knowledge of evolution arts organizations, hall of science, a sort of hybrid between art organization in the museum pure art organization like the metropolitan opera. They’re not serving their audience, they’re measuring their impact. Mohr informally based on reviews articles in the trade press, i think they have a little bit further to go to become mohr rigorous about measuring their impact directly with audience that’s the tough part surveying right, say a knopper or theatre audience as they’re on their way out, you know, that’s that’s kind of a tough thing to do, right? What would what would you base line b? Yeah, and then, of course, there’s wine at the intermission. I mean, that’s going to impact, you know, that’s gonna impact your impact assessment. So especially since the champagne at the minute is very tasty. Ok, but it’s expensive too. So maybe most of the most people are not drunk as they’re walking out. Probably. I always sneak mine like a little flask in my jacket. But let’s, see it’s these goals, so okay, we’re right step one the goals disease could be multi year could be were you thinking a couple of years in advance? Well, you have to walk before you can run, so if you already successfully doing it one year at a time, then you can do multiyear. But if you’ve never attempted this before, you need to start with one year and master that before you do multi year planning, okay, okay. And wei have just about a minute before a break. What are the things that you’re that you’re looking at it again in this? His goal setting? Well depends on the type of organization, but generally you’re looking at how many you’re looking at volume. So how many constituents are you going to serve? How many locations air you’re going to have? And then you’re looking at the outcomes you’re looking at, what do you want those constituents to achieve? So as you said before, an example could be if it’s an after school produce development program, you want them to graduate from high school or you want them to master a job skill, okay? All right, we’re going to take a break and we’re going to continue. Talking with paul connick stein of mission. First finance about budget building basics. Stay with us. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six four three five zero two for a free consultation. That’s lawrence h bloom at to one to nine six four three five zero two. We make people happy. Grayce hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com lively conversation top trends, sound advice, that’s, tony martignetti non-profit radio and i’m samantha cohen from the american civil liberties union. Welcome back. We’re talking about budget building basics with paul connick stein. You’ll find him at mission first finance dot com paul, your arm after your goal setting. You know where you want your organization to be after a year or maybe a couple of years if you’re if you’re involved in this process, what is the, uh, what’s the next step? Because we need to know what it’s going to take to get there. Exactly need to determine the inputs necessary to achieve those goals. Inputs. Okay, so what are what are examples of inputs? Well, for example, i worked with helen keller international. Our signature program was vitamin a supplementation. So examples of inputs would be the vitamin a capsules would be health workers who’d go to remote villagers take a baseline survey of their health. Then you come back at mr the vitamin e capsules, then come back again and to follow-up health surveys to measure how people health improved after supplementation on it would be the staff needed to oversee the program interface with the company’s ministries of health. It would be transportation. So you need to have a vehicle traveled his remote villages in to put gas in the vehicle travel expenses now, is this where you would include things like insurance for the for the employees that are traveling and ah, in case they’re injured or something? I mean, how far do we go in thinking about what the what the inputs are? Well, the first step is thinking about the inputs that are specific to the program, and then once you’ve identified those inputs for each thing that you do, then you need to think about the administrative and put such as insurance, okay? So like overhead let’s, talk about things that aren’t going to be so obvious. Sort of hidden means going to hidden expenses, right? Let’s, talk a little about those so people think, you know, in detail about what, what else might be involved, what others like hidden costs or indirect cost of things. Well, there’s the cost of your office? No that’s. Most organizations have rent or if they own the building there’s the mortgage servicing course. There’s all your office equipment, thie computers, andi all the things you do with the computers or the software you use the cost of keeping, creating your website and keeping it up. To date and your social media participation? Yeah, and i mean, they were getting into you like utilities and things. I mean, let’s, let’s, this is where we’re costing out everything. So, you know, can we just be like, looking around the office and seeing what we spend money on? We can, and if we’re not a brand new not-for-profits we could also look at what we spent money on last year, i question people against doing that against having what they spent last year be the primary determining factor in the budget for several reasons. First of all, the environment is changing more rapidly now than it ever has before. So given last year’s information is outdated. Okay, second of all, people know that you’re basing your budget off last year, those spend as much as they can so that they’re working from a bigger base. So wait say some more about that creates an incentive, right? Use it or lose it incentive. If people know that your basic budget on last year, they’re going to make sure that they spend their whole budget from last year, you know? So the budget doesn’t get cut. You see that? A lot of government. Okay, okay. And so your first reason and sounds like you have more reasons, but let’s, go back to your first one, which was things change rapidly, but couldn’t you just look at what you spent last year on an item and then apply a rate of inflation? Say three percent or something, whatever and then and then use that? Or is that not a good idea? You could ah, but you could but it’s bad. Tell me if it’s bad i mean, you’re the you’re the budgeting basic expert, you tell me. Well, there’s a role, best practices there’s no absolute right and absolute wrong. I’ll give you a good example of that. All right, i tell everyone, don’t base a budget on last year, do it by costing out your inputs for your plans for this year. But yet, just yesterday i was talking to someone who’s, executive director of a marine rescue organization on dh he was insisting to me that the only way he can do the budget is based on last year because he has no way of predicting how many’s sea turtles are going to wash up on the beach and how many dolphins air going toe beached themselves? So he has no idea how much medicine he needs to buy and so forth, and i want to push back a little on that to see if he was just like trying to take a shortcut to avoid rigorous thinking, right? So i said them, surely there must be some mathematical models that you can use, you know, the american zoological association or somebody has done research into this turtle modeling turtle modeling it’s common knowledge, i think. Yeah, so he said to me, well, yes, as a matter of fact, you know, i’m the leader in the field who’s tried to create those models, and i still haven’t figured it out yet, okay? I said, okay, well, then, i guess, you know, there’s a good example of there’s, no one size fits all to not-for-profits budgeting or not for-profit anything else? So you’ll accept that from this from the total modeling expert who hasn’t quite got it yet. Okay, um, all right, so this is i’m just trying to think of other things that people might not think of in their budget and in their budgeting in this step in this step and then they get surprised. I mean, so are their examples of other things that you see commonly that people forget. And then the bill comes or the and they get shocked examples of other things that people commonly ignore in there in there figuring of costs. Well, people commonly ignore in their budgets non-cash items elect appreciation. So okay, what? Z now on twenty martignetti non-profit radio of jargon jail on your teetering close to the entrance to the prison doors. Everybody’s not gonna know what appreciation is, so explain explained appreciation. And this will be your shot at early parole. Well, a basic concept in accounting is to try and match your revenues to your expenses view by an expensive piece of equipment. Let’s, say all the equipment that’s used to put on this radio show xero of tin cans, we have strings on their sam and he’s monitoring the length of the string. Okay, right, but they’re very expensive tin cans and strings because tens of thousands of dollars. But we’re also i expect that they’re going to last for five years. The very durable tin cans and strings. Yeah, we only by the best. Here, right. Talking, of course. So are not profit here. That sorting non-profit radio hypothetically is going to benefit from those tin cans and strings for five years. Okay, so if we put the whole ten thousand dollar cost of those tin cans and strings in the year that we buy them, then there’s a mismatch between our expense and when it benefits the organization so depreciations away that accounts came up with the try and spread out the thie expense over all five years. So that matches the time period that those tin cans of strings are benefiting us. Okay, even though we incurred the expense in your right even though we wrote the cheque for thousand dollars in year one were gonna save it last five years. There’s lots of different ways to divide up that ten thousand of the five years. But the most common one is to just divide by five and have an expensive two thousand dollars each year. Okay, okay. So, so depreciation is is an expense. Appreciation isn’t expense. So when your orders come in and give you ordered financial statements and you go oh, my god. I have a deficit. But i was so sure is going to have a surplus. My budget has surpluses. You didn’t budget for the depreciation on all the everything you bought to invest in your organization this year, i think. And since this is radio and podcast have to tell you that when paul said oh, my god, he put his hands up to his forehead is very dramatic. So it’s is definitely something to pay attention. Okay, um all right, so, that’s, you’re paroled from drug in jail for the time being. Watch what? Your step. Okay. Any examples of other things that that’s a great one depreciation. Is there another one that people commonly ignore? Bank fees, credit card processing fees? Yeah. Okay, she’s, right? We see them every month, but we ignored them as we’re planning a budget for the year. Right? We don’t. We don’t tend to think about them there, it’s. Not any thought or effort required to pay them. So we tend not to think about them. So the bank takes it automatically. So, it’s not part of our consciousness, but it’s obviously an expense of the organization. Okay, i’m gonna go further. These air, good depreciation, bank fees and other things that are commonly missed that listeners should know about. No. Ok, ok, s o i want to make sure we’re exhausted. We’ve gotten through everything that you think you see people missing commonly. Okay? Um so then now we know the inputs and i guess, well, your step three is really determining the costs, so we sort of looked at that already, you might get help from some vendors or providers, right? If you’re not able to look back, or if something is going to be new expense, you might, especially in the administrative costs, especially in categories of course, that tend not to file inflation rates such as medical insurance or other types of insurance you ask, you broker and they’re happy to tell you, you know, is the market softening this year? Is the market getting tighter and where they see premiums going on budget for the increase that they i expect? You know, if your copier is coming off leased this year in the coming year and you call up the copier salesman as long as you make it clear, then that you’re doing this for budget purposes and there’s not going to sail right now, you know, so that you’re not leading them on you. Know they’re happy to tell you where the market is going with, you know, with the hope that they’ll get the sail down the road, okay, okay, and i think the health insurance is excellent one very hard to predict and also reveals that as you think about your employee in points, your labor in puts all the costs around those all the benefit costs and obviously labor very is labour always the highest not-for-profits a very labour intensive sector i’ve yet to see not-for-profits where labor was not their biggest expense. Paul comics diniz principle of mission first finance and we’re talking about budget building basics. We’re going through his i get five bullets for budget building omigosh alright, we’ll stop there with thehe liberations. Okay, what’s what’s next what’s your fourth step in building a budget. Once you’ve costed out the inputs and edit everything up, you have a total expense budget. But obviously the money has to come from somewhere to pay these expenses. So that’s, your next step is to figure out where the money is coming from and how much is coming from its source. Okay, if you have a fund-raising you do that collaboration with your fundraiser. If you are an arts organization, for example, is a museum or the opera that sells tickets or revenue they have, you know, you have what we call earned revenue. You gonna have government revenue. You may have a lobbyist who could give you an idea of how much you can expect your government contract to be renewed for for the following year. So you add up all your total revenue, you compare it to your total expense, and i guarantee you the first time you do it, the expense will be more than the revenue. Okay, uh, all right. So that’s a problem. But let’s hold off. Did we do we identify all the all the potential sources of revenues? We have fund-raising revenue earned income. Wei have government, right government contracts and write the big ones is the big one. We missed us for organizations that a fortune to have an endowment is earnings on the endowment. Yes, of course. And that’s going to be hard to predict from year to year. Ah, you talk to your investment adviser, the the professional who’s investing the endowment for projection or what you can most organizations have. A plan for how much that they’re going to draw down from their endowment and bringing toe operations each year right there spent there spend right, right, there’s three and four and a half or five percent. Buy-in but you also want to know if you’re going to earn more than that spend rate, right? Because then can we count that we can count that his revenue, can’t we? Even though we’re not gonna spend it or we can’t no, we can count it as revenue. Okay, this is why i failed. Well, i didn’t fail accounting in college. I quit. Before. Before i knew i was going to fail, i walked out and dropped the class because i never understood how assets and plus liability equals equals equity. Is that what supposed to happen? No. Actually asked articles, liability plus, like what you see? This is it’s. Simple is okay. Everyone over and deducted. Okay, so even mathematics is arithmetic eludes me. But i’ve never understood how that really work. How does that work? Why? Why does that always work? What is that? A white? Those two columns always equal each other. Well, you know the old joke. How? Do accountants have sex? I don’t know it with double entry, so it always works because oppcoll kottler yes, i wouldn’t put you in jail, but you enjoy jail for that that’s so bad joke jail. I just can i just created that joke. Jail, you’re in it. You’re the first one and it’s going to be a small prison is one one cell and no toilets, so it works because of what accounts called double injury counting, which means that everything that happens, we write it down twice. We write down once on the left saints are the ledger, which we call the debit side, and once in the right hand side of the ledger, which we call the credit side and that’s to check against making mistake writing it down if are the end of the day we had a paper on the left side and we have everything on the right side and you don’t agree, we know we made a mistake on one of the sides, right? So that’s, why i asked that secrets lie bilich specifically because assets to the left side liabilities necklace is the right side, so they’ve got equal otherwise we made him stake writing it down somewhere. All right. It was right after that explanation that i ran out of the class on dh signed up for biology for poets is that it was my substitute class. But i went to a very respectable school, so it was very good class. And i mean, a very mediocre class in a very good school. Carnegie mellon university. I almost went there really didn’t take you. What? No, they did. That was my second choice. I would’ve gone there if my number one choice hadn’t taken me. What is your number? One choice. University of pennsylvania. You made a big mistake, pittsburgh’s and much nicer set of philadelphia. Okay, well, okay, there’s. Another way of getting revenue. What if we sell thing? If we have assets, sale of assets, is that possible? Revenue source. It’s possible it’s. Not a common one for not-for-profits, but it’s. Certainly possible revenue source. And if you make money on the sale than the gain is revenue for the organization. Okay. Okay. All right. So that’s that’s, our revenue step. And what is the last part of building this budget ilsen iterative process now? Because we are most likely scenario, our expenses are more than our revenues. The next step is going back to expenses and saying, where were we a little too aggressive? Where did we dream a little too grandly? What did we put in the budget was aspirational that we really don’t need. This is where this is, where the senses are greater than revenue writes this is where we’re going back to where a goal and say, all right, we set a goal of serving ten thousand students this year, but we’re not projecting revenues support that. So we have to cut back a goal to serving only nine thousand students. So now we know we can all the inputs that change depending on the number of students, which would be maybe the number of snacks we serve them. The number of teachers would be like what we call step variable because you’d have to like it in your teacher for every thirty students let’s say instead of everyone, students like the snack go back to cut those back until the expense agrees with the revenue. Okay, okay, we’re gonna take just a couple of seconds to go a little bit long, teo, for ah, how you use the budget year after year. So just in, like, less than a minute or so what i suppose to do with this budget now that you have it? Well, you should look at monthly the difference between what’s actually happening and what you plan to make sure that you understand the difference on dh it’s something attributable, like, for example, you changed your plans and your serving more or less people for a program was delayed into the vitamin supplementation was a coup in that country. So we’re under budget if you can’t explain the variance and that’s a warning sign that there’s something funny going on, you know, the funny i mean, you have a potential financial control issue, which means that you know, money is going out the door and don’t know where it’s going. Okay, which is bad that’s. Very bad. Okay, we have to leave it there. Paul connick stein leads mission first finance, which you find at mission first finance. Dot com also university of pennsylvania. Lem. I’m sorry. And the soul prisoner in joke jail right now we take a break. And when we returned to tony’s take to stay. With me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio time for tony’s take two on my block this week, it is avoid planned e-giving schemes sometimes you’re presented with legitimate plans for your plan giving program or programs of giving and other times you’re presented with schemes, and you can tell it’s a scheme if its first if it sounds too good to be true, and another hallmark of these is that they’re so complex that they just become hard to understand. And i’ve been in that situation where somebody tries to explain something that they’re pitching for a client’s program planned e-giving program and thirty minutes after they explain it to me, i can’t regurgitated so that that’s a bad sign, because even though i went to carnegie mellon, i mean, i could still understand some things. Plus, you know, there’s always eyes almost always there’s some sheet there’s, a sheet of paper, which has lots of boxes on it. There’s a box for your donor and a box for your charity and a box for the life insurance policy. Because often these include life insurance and then a box for the trust that owns the life insurance policy and one for the trustees of the trust and there’s, all these arrows shooting in and out of the boxes and they’re going around corners and going halfway around the page, into and out of these boxes. That’s ah that’s, another hallmark of what i think is a scheme it’s, very complex and it’s usually not really a way of helping your donors to make a charitable gift. It’s more a way of selling some financial product, sometimes it’s life insurance and sometimes not. But watch out for these schemes, you’ll find that on my blogged the post is avoid plan giving schemes on my block is at tony martignetti dot com want to remind you that we’re on linked in you go to the linked in page and comment on the show, make suggestions for future shows or future guests, and there’s a link to that also on my block. But it’s not hard to find once you been linked in, because it’s just the name of the show and that is tony’s take two for friday, may eleventh, the nineteenth show of the year. Right now i have a pre recorded interview with aviva benwikere what to do when the donor dies and here’s that interview welcome to tony martignetti non-profit radio coverage of the national conference on philanthropic planning. Hosted by the partnership for philanthropic planning. We are in san antonio, texas, on the river walk it’s two thousand eleven october two thousand eleven my guest now is aviva benwikere and she is principal of viva shift benwikere charitable associates in tiburon, california. Her conference topic is what to do when the donor dies. It’s a pleasure to welcome her back to the show of evil. Welcome. Thank you very much. I need to catch you up on the latest news. I’ve joined the sharp group. Oh, well, you’re it must very late, because that comes after absolute it’s. This very new news. Okay, then what is your title with the sharp group i’m a senior consultant in in which office? I am the san francisco office. You are the san francisco was the sand on the west coast office to be the west coast. Ok, well, congratulations. Thank you very much. No more tiburon. Okay. Well, is san francisco near tiburon? I don’t even know. Yeah, tiburones. Just the other side of the golden gate. Okay. Okay, senior. Consultant, senior consultant. Okay, your topic. What to do when the donor dies? Let’s, let’s. Start with a rumor. I heard a rumor that i’m going to share with charity that someone close to the charity has died. What should the charity do? Well, it kind of depends. I mean, that’s a lawyer’s answer. It depends. Yeah, yeah. No, no. We won’t go there, but it it does depend on how well you knew the donor how close the donor was to the charity on what you’re going to dio certainly, in all cases, you’re going to find out who to write a condolence note too. If you don’t already know if the person was closer to the charity and there’s time you may water, go or send someone to memorial service. You want to be careful, though, about sending flowers and things like that? Because it’s not appropriate in every culture and unless you sure about the donors, religious, ethnic customs don’t send something, okay? Just a condolence now. But it could be appropriate to go yourself. Oh, sure. Goto a memorial service or a work or something and make, you know, make a point of telling the family. Members, you know how you knew the person and how important they were and what contribution they made to the organization, ok? Do we? Does it? Does it depend also on whether we have documentation of what kind of a gift there might have been for the charity, whether there is or isn’t documentation? No, because when we’re doing, you know, right after the person dies and we’re sending condolence, condolence notes and going to a funeral. It’s not about the money it’s about the relationship and if he knew the person or the person that was in alum of your university to have the chancellor write a note, it’s, nothing to do with a gift. Okay. However, if you have reason to believe that the person had included your organization in their state plan, then you need to start looking out for some notice. And again, it depends on whether it was a request. You need to get noticed within a certain amount of time that the estate is being probated or that there’s a trust. If it was a life income gift that your charity was, perhaps i’m the trustee of then you need to get the death. Certificate and stop sending payments. Okay, the notice of the notice that you refer to would be a notice of probate and that probate process one just explain what that i remember. We have your your repeat guests, so i don’t know if you were in jargon jail on the first time, but we do have jog in jail on the show. So for people who might not know what probate means, what what is that in just a sentence or two? Well, when someone dies, all of their their affairs need to be settled, and that includes everything from collecting all their assets and getting them distributed to the right people to collecting all of their bills and getting those paid they’re variations on pro probate is just the legal process on dh. It happens through the court of collecting the assets and redistributing them to the right people. The’s days a lot of people have living trusts, which do not go through probate, right? They don’t like that court supervised probate process, and the living trust avoids that process exactly to the extent that person’s estate is in the trust, right about how whoever is handling the estate. Basically has to do the same things just without lorts without question, right? Okay, but so all right, so the charity now has noticed one way or another. Either they know because they’ve been involved in a a life income gift might have been a charitable gift annuity let’s say, or they might be the remainder beneficiary of a charitable trust, and they’ve known that in advance. Or it could just be a simple request. And they’ve now received this notice of probate. Now that means that any of those circumstances, the charity has rights and responsibilities right after we talk about those little bit. Well, if it’s ah, life, income gift, the responsibility is to make sure that the tail end of life income gift is handled properly. First of all, was there a successor life income beneficiary? Because if there is, then you need to make sure that the new person is getting the income and it’s not going to the old person and let’s. Just talk about the other example of a will. If there’s a will, you need to find out what exactly was in the will. Make sure that you get the notice. Charities will. Any beneficiary is entitled to get notice if they have been included in a state of some sort, okay, and so let’s. Now the audience for the show is small and midsize charity, so i’m going to stick more with the will example because that’s the most likely for our listeners now they have that notice, but let’s say they don’t have a copy of the will because the notice doesn’t always come. The notice of probate on ly occasionally in my experience, comes with a copy of the will. Is it appropriate to reach out and contact the attorney that’s named in the notice of probate? Not only is it appropriate, but it’s really required ok it’s the charity’s responsibility to get that notice because if you leave me, no doubt is to get the document the world, because if you don’t know what’s in the document, how do you know that you’re going to get what you’re entitled to? Ok now, listeners, maybe a little apprehensive about calling a law legal office. A law firm that’s named in the nose of probate. How did they carry on the conversation? What are they? What are they asking for? They’re saying g, you know i am from x y z charity. We just got this notice of probate. We know that this was one of our donors. A close friend. Wait. We don’t know what this means. Can you tell us? You know, ask because asking questions and say, is there some documentation? Is there a will? May we have a copy of it, please? And of course, the answer has to be yes. Any experienced attorney experienced law firm will expect to be asked now, why do you say that? Thie answer has to be yes for the for the request for a will. Because, it’s a legal requirement that you’re given that documentation and that and that will is a public document at the person’s death, right? The will is a public document that trust is not. But any beneficiary of a trust is entitled to a copy of it. Okay? And not just gift portion the entire thing. Okay, and so i think it’s important to just spell this out because people may not know that they’re entitled to receive a copy of the wills you’re not calling the attorney, asking for a favor? Oh, no, no. No, no, no, that is something that charitable organizations need to get over there’s this idea out there, the charities are getting a favor that they should be grateful for any crumbs that they received. That is absolutely not the case. First of all, they have a fiduciary obligation, as you know, for the charity, their public organization to get the money. They have the same obligation to get the money that they’re entitled to as they have to invest the money that they have appropriately excellent, because they’ve worked hard to earn that gift, right? And the donor wanted them to have it. I think they have a responsibility to their donors to follow through and make sure that the donor’s intent actually is realized. Good. I like to advise that in that same conversation, when you’re making the first call to the attorney that you just confirm the contact information, sometimes the notice of probate will be sent to the general office of the charity, but we’d like the information to come to a specific person, and we’d like to love from tow have that contact information, anything more that you’d like to, well and the other thing. Is if you’re not sure who to write a condolence note too that’s where you can get the information, you know, did they have a surviving spouse or partner or, you know, other family member? Can you tell us the name the address, you know? Or if you don’t want to give us the address, can we send it to you? And you’ll forwarded on excellent advice, it’s very consistent with what i hear generally and my own practice too. Ask the attorney, you know, you write a letter to the the name the person’s name and then have the attorney forward it to the family member, you know, you’re dealing with people so it’s, you know, never mind the fact that this is a donor, this is a person with whom you or your organization had a relationship. So, you know, how would you behave if someone with whom you had some sort of relationship passed away? All right, so then after this phone call, we’ve received a copy of the will what what do we do now in the in the in the will example, you read it, you look and see what it says, you know, just stick it in a drawer and say, okay, we’ve got we’ve got a judge to know what happened, what it says, so it khun say, you know, say it says i give to my favorite charity twenty five thousand dollars. Okay, then you know you’re going to get twenty five thousand dollars that’s easy, you might want you call back the attorney’s office and say, is there an estimated time of distribution? What you need from us? You’re going to need our tax i d number if you don’t already have it, you may need our iris letter that we’re a non profit organization that’s easy, and then just keep a look out to make sure that you get it within the time frame that the attorney said, and it could easily be six to twelve months, maybe even more for the for the actual check to arrive, the actual check for you. Okay, what that’s pretty simple was more complicated is if you’re going to get the residue of the estate or a portion of it, and what that means is whatever is left in the estate. After all, the expenses were paid after everyone else gets their twenty. Five or fifty thousand dollars in whatever there is they’re supposed to get they’re supposed to get then there’s going to be something left over that is often the biggest part of any state and that’s the most complicated thing because you don’t know what it is. So then you need to ask for an inventory of the estate assets because if you’re going to get, you know, fifty percent of what remains, you need to know what remains and how the other part that the was spent. You want to know if you want to know how the estate has been managed on dh money spent because you’re getting fifty percent of what’s left? Yeah, you wanna make sure that what’s left is the size it’s supposed to be? Well, exactly right and that’s a little bit down the road? Because, you know, first, you need to know what there is, and then you do need to know what’s left and you’re set and you have to know, you know what fees have been paid and are those reasonable and and whether the assets on the inventory we’re ultimately sold for liquidated for an amount that is reasonable compared to what was on the original inventory? Because if there’s an inventory that says two million dollars, you know a piece of property in new york city, and then later on, you get in accounting. And, by the way, that’s, the other piece of it, you’re entitled to get in accounting, which is when the estate closes or is about to close. There has to be, i mean, literally an accounting of what there was, what was spent, what was paying when i was sold for. Yeah, and compare that. Because if you had this two million dollar piece of property on the accounting and it was pay, it was sold for two hundred thousand dollars. No what’s going on here talking alternative radio twenty four hours a day. Eddie hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti athlete named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting. Talking. Another concern in reading the will it is, will the designation for the purpose of the gift. You know what if in that request language that there’s something that the charity may have trouble carrying out? Well, that is why it’s it’s a really good idea if it all possible to get copy of at least the gift language from the donor while the donor is alive, this is something that comes up. I mean, this is should have thought of this before, but organisations often ask, should we asked the donor for a copy of the will or shouldn’t we in order to include them in the legacy club? And you know no, because that’s the cultivation tool, however you do want to get if the donor is willing to share it a copy of the gift language, not because you want to count up in advance what we’re going to expect. Tell the donor i want to make sure we want to make sure that we understand exactly what you have in mind and that we’re going to be able to carry out your wishes and there are no questions later on, you know that you have our arse name too properly, sometimes there’s like a local organization and in national organization, we need to make sure that’s the correct one. I’d like to see the tax i d number and make sure we were like, make sure that’s correct in the bequest. You can’t always do that because person doesn’t necessarily even tell you that they have a gift plant. But that is why, whenever possible you want teo, you know, as protect the donor’s intention. Are there instances where the charity should engage an attorney to oversee this process? Um, yeah, and it’s not always, but it’s pretty often whenever people of charity either don’t understand what’s going on or aren’t sure, or if there’s a dispute in the estate, even if the charity is not directly involved, get an attorney to either explain to you and even say, oh, yes, this is just exactly what’s supposed to be happening. Don’t worry about it or say oh, chu is this is you know this is not right. One of the things the attorney needs to or the charity needs to look for is that the costs and expenses of the administration are being allocated properly. It’s not just a matter of whether there was some real fraud that, you know, the two million dollar piece of property was sold for two hundred. But, you know, with it do they said oh, well, you know, there are all these expenses the siblings, air fighting. We’ll just assign them all to the charities portion, you know, it’s like no that’s, not okay. You need to pay attention, okay? And the charity might find that expertise on its board. Or maybe if there’s a plan giving advisory committee theater. Neto, help them with the process. That’s a good starting point. But i would suggest that there may be more work necessary than is just probono okay. And also the attorney on your board or your the committee may not have that particular expertise. It’s a good starting point to say, take a look at this. What do you think? You know? And then you say, who’s, who do you think we should hyre toe? You know, it could be a very good investment of weapons, especially if it turns out in that initial review, the attorney decides it’s a pretty complex case. And there is a likelihood of some kind of challenge. Or even without the challenge, then you’d need teo engage someone you know beyond just to make sure that your interests were represented appropriately. How about continuing stewardship with the with the family that’s important? I would not necessarily expect that the family is going to continue to give you more money. That may happen, but it is the gracious thing to do, especially if there was a fund that the donor set up, like for easy example scholarship fund invite the family to see the scholarships awarded, have the scholarship beneficiary write thank you notes, and who would you send that? Thank you note too well, you know, it could be the surviving spouse or the children or, you know, you need to find out who should be the recipient of that. It might still be the case that you have to go through the attorney it might might be, and that brings up another thing. Don’t forget to thank the attorney over good people forget that these requests wouldn’t happen without the attorney making them happen writing, writing the state documents and the attorney has done a lot of work in making sure that the estate is distributed properly and sometimes standing up for the rights of the charitable organization, so you’d like to be known as a gracious charity in the community, right? Right. You want to be known as a gracious charity, you want to get the attention of the trade, you want to get into situation where someone says, oh, i want to make a bequest to my favorite charity, and they said, oh, you know, we’ve had experience with, um they really don’t have their act together. That would be awful. That would be terrible. So you want, you know, you you’re not going to expect that the charity’s going? I mean that the attorney’s going to say, oh, this is a great charity. You should give them your money, but you want them to have a favorable impression because if there’s been a negative one, that one is apt to be shared. Yeah, yeah, all right, we’re going to end on the continuing stewardship note. Viva becker is the recently appointed senior consultant for the sharp group in san francisco, california, and her conference topic is what to do when the donor dies of evil. Welcome was good to have. You back to the show? Thank you very much, tony. Real pleasure. This is tony martignetti non-profit radio coverage of the national conference on philanthropic planning, hosted by the partnership for philanthropic planning. And we’re in san antonio, texas my thanks this week to paul connick stein for being a guest and viva bet occur and the organizer’s of fund-raising day or the national conference on philanthropic planning, where i interviewed aviva last year, we’re gonna have our first remote not in san antonio, but in new york city. Coming up june eighth, i’ll be doing interviews on the exhibit floor of fund-raising day at the marriott marquis. So if you’re going to be at that conference come by booth for fifteen, we’re very easy to find you’ll see bright lights and hear a lot of noise next week. Susan gordon of causes dot com is with me that site is a simple and valuable way for you to connect your supporters to an action campaign and to get new supporters, bring to your cause and causes dot com is free for charities. Susan will explain what that’s all about also professor gen shang fromthe center on philanthropy at indiana indiana university shares her academic research five, words to boost your fund-raising, check us out on facebook, check us out on the loo linked in page were on youtube, my channel, their israel tony martignetti khun, listen, live our archive. You’ll listen archive by checking us out on itunes at non-profit radio dot net. We’re on twitter. You can follow me, i’m at tony martignetti and use the show’s hashtag non-profit radio. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer and the owner of talking alternative broadcasting shows. Social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules, and as i said, we’ll be remote on june eighth, and i hope you’ll be with me next friday, one, two, two p, m eastern for tony martignetti non-profit radio, which you will always find at talking alternative dot com. I think the good ending. You’re listening to the talking, alternate network, getting anything. Thank you, cubine how’s your game. Want to improve your performance, focus and motivation than you need. 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You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Looking to meet mr and mrs wright but still haven’t found the one. Want to make your current relationship as filling as possible, then tuning on thursdays at one pm for love in the afternoon with morning alison as a professional matchmaker. I’ve seen it all with distinguished authors, industry coolers and experts on everything from wine to fashion. Join us as we discuss dating, relationships and more on talking alternative dot com. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over intellect, no more it’s time, join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business, it’s, provocative talk for the realist and the skeptic who want to know what’s, really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me very sharp, your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Dahna

Avoid Planned Giving Schemes

Avoid courtesy of Thomas Hawk on Flickr.
This is related to my post two weeks ago, “It’s Planned Giving, Not Product Giving.” I said some financial product salespeople don’t have your program’s best interests at heart when they offer to “help.”

Occasionally, those offering specious help come bearing innovative, cutting-edge programs. Most of the ones I’ve seen have life insurance at their core.

Their hallmark is a paper or slide with a score of arrows connecting six or eight boxes. There’s a box for the donor and one each for your charity, the life insurance policy, the trust that owns the policy, the trustees of the trust and the AAA-rated company selling the policy. Arrows are shooting in and out of boxes and around corners.

They’re always convoluted. I ask three times how the programs work, and I can’t regurgitate the explanations 30 minutes later.

A lot of times the plans’ advocates aren’t salespeople, but well-meaning board members or committed donors.

I’ve been in Planned Giving since 1997, as a program director and consultant. I’ve never passed on one of these as something to offer donors. They might be appropriate for huge charities with highly mature programs, though I’m skeptical.

How do you protect your charity and your donors–without sounding ungracious–when offered what I’m describing? Ask two questions.

  1. What other nonprofits are executing the program?
  2. Is there a private letter ruling from the IRS?

I confidently predict the answers you’ll hear.

  1. A and B are looking at it.” – That’s meaningless. You’re looking at it too. In their next pitch meeting, you’ll be “C.”
  2. No” – Without IRS’s imprimatur, I recommend you pass on the ground-breaking innovation.

I don’t feel like a curmudgeon, though you may think I sound like one. In 15 years I’ve seen a lot of bad practices seeking refuge under the Planned Giving umbrella.

Protect your charity from dubious ideas that don’t add value for donors.

My Three Month Prediction

Wilmington Trust quoted me in its Quarterly Trends Update about the state of Planned Giving fundraising. You can find it in the, “Planned Giving is Still an Important Fundraising Option” section on page two.

I’m comfortable making three month predictions. Come August, a wiser and more august prognosticator will take my place and readers will have forgotten my forecast. That feels safe.

Nonprofit Radio, May 4, 2012: Survey Savvy & Content Marketing

Big Nonprofit Ideas for the Other 95%

Listen live or archive:

My Guests:

Paul Gearan
Paul Gearan: Survey Savvy

Paul Gearan, a partner at Professional Survey Group, explains how surveys are cultivation tools for your donors. You can increase awareness of your work; gauge willingness to support; heighten sensitivity to challenges; and get feedback on how you’re doing. But you have to do it right if you want reliable results.

Please take a moment to take the survey for this week’s discussion with Paul. You’ll find it here at the end of the guest and segment descriptions. Thank you! If you could also share it with other nonprofit professionals, I would appreciate it.

Scott Koegler
Scott Koegler: Content Marketing

Scott Koegler is our long-standing technology contributor and the editor of Nonprofit Technology News. This month he encourages you to give away high quality, interesting content through your blog. You are blogging, right?

 
 
 
 


Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

Here is a link to the survey: http://www.surveymonkey.com/s/CXHJPHR


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but a small budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Make sure to tune in at 1pm ET on Friday and you can share your observations on Twitter by using the #NonprofitRadio hashtag on Twitter.

Here is the link to the audio podcast: 090: Survey Savvy & Content Marketing.
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No. Welcome to tony martignetti non-profit radio for may fourth twenty twelve big non-profit ideas for the other ninety five percent i’m your aptly named host i do hope you were with me last week, i couldn’t stand knowing that you had missed, get monthly givers and strategic organizations, raised more money, get monthly givers was bob wesolowski the president of caring habits, and he helped us get habitual monthly donors through electronic funds transfer. A lot of people know that as ft that was pre recorded, a tte philanthropy day two thousand eleven and strategic organizations raised more money. My guest was starita ansari, president and chief change officer at msb philanthropy advisors. She encouraged you to organize thoughtfully around your mission, looking strategically at your inputs, outputs and outcomes to boost your fund-raising revenue that was also pre recorded at philanthropy day last year. This week, survey savvy paul gear in a partner at professional survey group explains how surveys are cultivation tools for your donors. You can increase awareness of your work gage, willingness to support it, heightened sensitivity to challenges and get feedback on how you’re doing. But you have to do it right if you want. Reliable results and content marketing. Scott koegler is our long standing technology contributor, he’s, the editor of non-profit technology news, and this month he encourages you to give away high quality, interesting content through your blogged you are blogging, aren’t you between the guests, tony’s take to philanthropy jargon, do you speak and write in terms that people can understand? You can use hashtag non-profit radio to join the conversation with us on twitter were also on linked in i’ll say more about that later on, tony’s metoo right now we take a break, and when we return, i’ll be joined by paul gearan for survey savvy. Stay with me. Yeah, you’re listening to the talking alternative network. No. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna durney welcome back with me now is paul gearan. He is a partner in the professional survey group. He has extensive experience in survey design, online surveying market research and social science research. His career has been focused around research and data analysis for the past twenty years, and i’m very pleased that his practice brings him to the show. Paul garin, welcome. Thanks, tony. Thanks for having me. It’s. A pleasure to have you how useful are surveys for small and midsize charities? You know, i think for a lot of organizations, they really provide some core informations that oftentimes people within organizations kind of our internal debates about and there’s not always great clarity with what some of assumptions are being made. And i think research with particularly donors and stakeholders, but also uses of charitable charitable services give you a lot more specific. Clary on whether your fulfilling the elements cia mission that are most critical to you and most critical tier donors. So i think in that regard, you know, this becomes critical information not only to kind of get a sense of an evaluation on how you doing now, but also if you’re involved in long. Range planning and trying to look toward the future of how you should evolve on dh. Part of what you said is you could resolve some internal differences about the way things might be going or the way things should go. So maybe some of those internal arguments can be resolved this way. Yeah. I mean, i think that’s one thing that, you know, it’s funny, because when you work with people who say what we know all this we know we know we know exactly, you know how people feel about us or you know how we’re doing, and we know what our strengths and weaknesses are, and then you start to talk to different people in the organization. You find out very different assumptions with many people. So part of part of the problem might be unwillingness toe do the survey because then you have reliable information and your opinion might end up being the wrong one. Yeah, and that becomes a challenge for us is outside consultants and how to be able to do the research that they get away that’s not biasing any particular perspective and be able to present it in a way that people understand and take, you know, internalize that taking an understanding and continue to to think about things because we were we don’t have an agenda, we want to get to what what reality is and i think that’s one benefit of sometimes of having another group that’s outside your own organization do the research because you don’t have a kind of bias voice, right? That objectivity just you have to be willing to recognize that your side of the argument might be the loser exactly and, you know, like with everything we try, destruction is not, you know, presented that there’s winners and losers, but there are certainly times when you come down on a certain side and things are unambiguous when you, when you survey people and, you know, eighty percent say they don’t they don’t think you’re doing a very good job of this particular element of of your portfolio of services that you know, that that’s meaningful, that that’s pretty undebatable and one of the survey questions that we ask and i want to thank you for designing our first professional survey. Thank you very much. It’s usually it’s usually the hack job that i do, thank you thank you for for lending your services to the to the survey before the show, and one of the questions we asked is how satisfied are your key donors and stakeholders with the performance of your organization? Currently and three, two thirds said either very satisfied or somewhat satisfied. But then roughly one third, about twenty nine percent said i’m not sure, so they’re not there there’s some uncertainty there about what their donors and stakeholders think about how they’re doing. Yeah, and i think that’s, you know, that’s where we you know, where we come down in terms of how important this is, if, you know, a third of people really don’t have a good sense of that, you know, how do you move forward and know that the measures you’re taking the programs you’re supporting, the way you’re administering it all the way you’re going out and trying to get external support for our right and are going to be solid going forward? It’s certainly difficult to know if you don’t have some kind of reed and even the kind of very, very southside, somewhat satisfied, you know, that kind of comparison, although i think when you just research you find most people are somewhat or very satisfied, but, you know, is the bigger bucket very satisfied? Because those are the passionate people, supporters, those of the people that, you know, i really going to stand by you in the long term, somewhat somewhat satisfied, you know, they’re going to be the kind of people that i got more loosely affiliated affiliate in terms of long term, long term support. So you know, those those ki kind of things we bring to the table and be able to kind of say, you know, hey, yeah, eighty percent of your people your donors or somewhat are very satisfied, but, you know, only thirty percent of very satisfied and that you want to see flip, you want more people that kind of passionate what’s called top box, okay, right, i got you so yeah, so so don’t be so satisfied with somewhat satisfied, exactly what’s outside it is you’re doing fine, but in a world where, you know, people have a variety of different ways where they could distribute this support and all, i’m sure deserving causes, you know, being in a somewhat satisfied bucket doesn’t really distinguish you. Got, you’re ok, and in our survey was about forty three percent were eyes felt that their donorsearch stakeholders were very satisfied, there’s about twenty nine percent somewhat satisfied we have just about a minute before break, you can also be surveying people outside your donors and stakeholders, right? Amore amore, broader audience, maybe just your community? Yeah, absolutely. I mean, i think, whether it be local community, if you can, a local organization or we’ve done work for international organizations that we’ve done national studies forward to get kind of general population awareness. So for example, if you’re, you know, organizations say your aa group focused to its animal protection there’s a lot of those kind of groups out there, you know, where do you fall in terms of visibility compared to those other organizations? And what could you do to perhaps increase that? Where do you need to? Kind of kind of do your messaging? You know, what were the vehicles for communication and also one of the important messages that you need to get out there you can connect with? Ah, wider population. That may be more supportive of your group when there’s other competition. Come on. I hate to say competition, but not-for-profits. But obviously there’s people in the same space, all doing great work and believing in the organizations you know, that want support. We’ll take a break. Paul. Paul here is going to stay with us. We’re going to continue talking about surveys and survey savviness, so stay with us. Co-branding think dick tooting getting depicting you’re listening to the talking alternate network, get in. Nothing. Good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that come mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. I’m leslie goldman with the us fund for unicef, and i’m casey rotter with us fun for unison. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Welcome back to tony martignetti non-profit radio. The ladies said it for me, so i don’t have to say big non-profit ideas for the other ninety five percent. Paul, we were just talking about maybe surveying beyond your immediate donors and other stakeholders. But when you, when you do survey dahna people who are committed to you, it sounds like i mean, there could be some value around helping you to focus your mission in your core. Yeah. No, i think when you, when you talk about people that are closest to you, there’d be a core donors or donors in general or other stakeholders like, you know, people in the legislator that might legislative that might be supportive of you. You know, other advocates in the area that the different kinds of stakeholders beyond just a donor base, too. Yeah, but i think that’s where, you know, you really get a sense of people that know you well that care about the cause that are a little bit more discerning. And even the research you might be able to split those people out to where your core people, who were the people that know you best and who are kind of people providing regular donations cubine may not be tracking his services in consul here’s the core people were, and i’ve done that kind of research before. We’ve is it? Okay, here’s, the stakeholders that really know you well, what do they think of you? What does the kind of broader base of support think ofyou and kind of look at that? But i think that’s where you really get are we on our mission? Are we feeling the promises that we were making to the community that we’re serving into the people that supported think that if if they don’t, then you’re in real trouble? So if you find out that you they think you’re kind of falling short on a couple critical pieces of your mission, well, it’s, time to reflect and see is that a statement of messaging in information? Or is it truly a deficit in the services you’re providing? This could also be valuable in doing strategic planning. I mean that’s basically everything you’re saying could could contribute to a strategic planning process. Absolutely, because i mean that that’s the element we’re dahna only checking on how you’ve been doing, but what are the existing are you keeping up taste with the existing needs of the community, the population just serving so you may have done a very good job continue to do the job in your basic mission, but are there new challenges in us space that air coming up that maybe you’re not keeping apace with fast enough that, you know, for five years down the road, you that’s going to be the critical area that they would like you to see serving? So, you know, it’s a matter of how we doing now, but, you know, looking forward, one of the critical issues moving forward that maybe, you know, obviously you just think about the last he isn’t changing economic landscape suddenly the needs of people and in the nation at large, in the world at large have changed quite a bit, so you can imagine tryingto strategic plan five years ago when everybody the economy was hail and going full steam and and how that changed so dramatically and how you might need to change your kind of perspective and outlook long term as an organization, if you’re gonna serve people that now might be having additional challenges that didn’t. Exist a few years ago. What about just surveying aboard? I mean, could you use this as a way to anonymously gather opinions of just your board members? Absolutely, you know, always tricky because, ah, few key comments on they reveal their name, but that’s kind of one thing that again sometimes using outside organizations helpful because we can kind of get that and not only kind of, you know, clean the data such that, you know, we present things back to people so we can be sure indemnity, but also kind of educate, like, how do you use this information? But absolutely, we’ve done that kind ofthing, not boards employee research is are the people in your organization believing that you are on on on the beam with what your mission is with what your services? And sometimes we done both rose, since we’ll survey kind of outside populations donor, and then inside populations are those consistent, you know, people seeing problems that the outside world is seeing that are a sign of future issues are going to struggle with or vice versa, you know, you guys think, you know, internally, we think we’re doing great, but externally there’s a gap there, and perception and let’s talk a little more fund-raising too, you could use this tio test some different fund-raising messages, couldn’t you? What resonates best with donors protection? Actually, you know, one of the key kind of components in determining your messaging and fund-raising whether you’d be even if you think kind of educational institutions, colleges, secondary school, things like that. Um, do you kind of lead in your messaging with what makes you distinctive and unique, or do plead with the messaging that will have a broader appeal to a wider audience in the example sometimes uses, imagine that you’re either an all women’s college or a college with a long a particular religious tradition. And are you trying to kind of narrowly focus on people who value those things above all else, or you trying to kind of go out to a broader population and get a bigger, more diverse set of people in your in your school with which those lead messages might not be the most buy-in including and appalled, but how can a survey be used specifically in that example, then? Well, you can do is you can put out a variety. Of different messages and test the desire ability so say we describe a certain organization in certain with certain keywords and messages. He’s, how desirable would be that organization terms of you supporting in donating money for that organization? Then you have on the group of messages which both of which may be true about this organization again if it’s done anonymously and people don’t know the organization’s even more helpful than that. So i’m thinking, okay, so if you don’t know, the organization has done kind of blind like that, you know, to what degree and that’s kind of more talk more general population study, uh, how desirable these other set of descriptors? And then you get an idea about for my example for you, you’ll find out, is that the quality of faculty and staff and teachers and ability to develop your own individual kind of curriculum and and, you know, looking at the social and personal development that person will be the things that test out best and things about a particular religious affiliation although may not test our poorly aren’t going to be the core values of the wide group of people you can use those secondary messages to say because we have this tradition, we are unique position, so so then you can even use surveying toe helpyou sequence is your messages exactly, and so that’s what we’ve done, that exact thing with the you know, imagine the front page of your website or the front page of your of of of your kind of guide book, or whatever written materials you produce being those upfront primary messes, and then you think about what the secondary and we’re the tertiary ones because you don’t want to run from your uniqueness, either. I think it’s important to feel like you have unique ways to contribute, but you need to tie them into the core values of the population just serving, or the people that made support you in order to truly make a connection with a wide audience if you want to get to a very narrow base, well, that’s a different story, but for the most part, people are trying to exit chadband their scope and expand their flexibility in terms of either who they serve or who supports them just going back. Teo mission focus. One of the questions you asked in the survey was, how confident are you that your donors or other stakeholders are clear about your mission on dh? Everybody said either completely confident or moderately confident, but teo related to the point that you made earlier. How does brooke break out the first and second, only about a third were completely confident in two thirds were just moderately confident that people who know the organization are clear about what the organization does, right, and that’s and that’s, you know, going a key difference. We’ve done the research study for, you know, a local organization in new england that was doing prodding a variety of different services to local community, including, um, shelter and providing food services, heating and utility helped and things like that and, you know, they were kind of known for two key things, and they had a suite of fourteen of fifteen services that they were really proud of and and felt like that gave them a unique kind of very wide based impact on the community, but when you surveyed their donors, they were known for a couple key things and, you know, i think they want to feel like they had a much broader on. Understanding among the people that are supporting them and their stakeholders of what they really do. All right, paul guerin is a partner at professional survey group. You’ll find their sight at professional survey group dot com and we’re talking about survey savvy let’s talk a little about some of the nuts and bolts. What? What are the variables that go into determining how to do your survey? Well, you know, i think this, you know, there’s three major kind of modalities actually collected information that’s phone based research, online research and paper surveys come in person interviewing as well, but paper serving as kind of died out a little bit, but phone and online being the biggest and online, certainly in the last decade, really taking course. So one of the kind of determines is, well, how can we get to our population? Do, for example, do we have pretty good e mail, pop penetration or accessibility so that we could do something online? Do we not? Then we’re going to have to do a phone based survey will i’m sure phone his phone is quite a bit more expensive exactly that, you know, we do a lot of online, because, again, we’re trying to build on south getting, you know, a broad base of information for people with costs issues, and one thing i do kind of tell in organizations is there’s there’s a difference between sophie was well, if we go out to online that’ll bias up sample because the only people that are online a lot, our people check their email. Well, that may be true, but what are we trying to achieve here? You know, we can actually do this study for, you know, a fifth of the cost if we go online and are you really going to get that different information? Are you trying to pinpoint whether a certain question is seventy percent of seventy five percent or you’re really just trying to understand that here, the things people think we’re doing well, what is the kind of top bucket of things here’s? The things we’re not doing so well on the actual specificity of the data is not particularly critical in terms of well, yeah, maybe it’s a little bit biased in one way or another, but you can actually pull off the research financially by using your online they upleaf except with were also in that example. Isn’t it relevant whether the email using the active email using population is going tio have some some bias toward the objectives of the survey? I mean, does it really matter that a lot of people check the email? Eso they’re going to be the ones who will have a greater propensity to answers that really matter to the purposes of your survey and your charitable work and that’s kind of one of the first things we talk about with you, let’s, let’s talk through the ratification. So if i find out, for example, a group says, you know, we have about fifty percent emails, i said, well, who do you have e mails? Well, it’s, mostly people, you know, younger, ok? So then age could be a legitimate buy-in factor. And so then i said, well, you know, given that, you know, if we look at your donor and then the actual kind of looked at the percentage of monetary support you’re getting, you find out that eighty percent of the forty and over well, we’re not going to want to exclude them from the study in that particular case, it’s worth saying okay, maybe we do a mixed methodology of phone and online. Or maybe we do phone it’s worth that. So there’s certainly a circumstances where i would say, you know, in this particular circumstance is biased and there i was i would say, you know what? For what you want to know, it’s. Fine to get read elearning online population that’s that’s. Okay, what’s the i gotta move on a little bit. Paul what’s the reliability across you mentioned phone, email and and paper surveys are they do they vary in terms of reliability. They vary in terms of kind of, i think what i found actually study on several years ago in a previous lifetime, but that phone research people tend to be, well, one thing briefer because you in-kind getting getting them stirring the phone researches it’s more active and you’re actually pursuing people to prove spade in the research. The downside that is that sometime you’re catching people that’s a very narrow window, which is kind of catch them on the phone and do this as on online or paper, they could do it at their own leisure. So sometimes you get very truncated responses, particularly if you asking kind of open ended items about that require commentary? We’ve also found that people tend to be nicer on the phone, so if they’re rating you on a scale of one to five it’s harder to say something bad, it’s harder to be a negative on the phone. Yeah, so not that it doesn’t happen, but you tend to see the scores being slightly higher on the phone, an online or paper where you don’t have that what’s called a demand characteristic, you know, social expectation of being nice, okay, so that that’s a big difference i’ve seen between phone versus the other two methodologies is this is this something? And we have just, like three minutes or so before before we have to end all this talk about serving, but is it is it something that charity khun i could do on their own? If we’re going to a short survey, can they can they do this and be successful? You know, you know i at they can, you know, i think there’s always caveats about making sure that you have, you know you’re asking questions in the right way you’re not biasing your questions in a way they’re going to get you information. That is what you want to hear and not necessary. What these actuality but there are tools out there like surveymonkey and bloomerang that are going online. Survey tools that are relatively easy to use if you just have a short survey it’s not that complicated you want to get a bunch of yes, no questions or some commentary you khun go use those those were relatively inexpensive. Certainly this free virgins of them. But even the kind of pay versions they are very, very inexpensive her month way you surveymonkey for the for the show’s a sze yu know exactly. You know that, you know? And for a lot of needs, they can solve them. You know, if you want to get a quick read on you can pop out a survey monkey auras bloomerang survey tia population. You could certainly do that yourself. They’re fairly easy tools, tio. Okay, but then if you’re going deeper like this is part of a strategic planning process or you’re not sure about the mission focus that you should be you should be engaged in for the next over the next five years. I mean that is more detailed, and you want to probably have someone professional helping, so you’re eliminating biasi? Yeah, i think if you’re going to get into that depth and really talking about shaping the way your organization is currently are going to operate in the future, then you need to really we’ll get somebody to kind of look atyou survey and like what we do with lot of they will say, hey, what what role do you want us to play here and what you know? And we could do that with what, what? But you have? And at minimum, let’s, look over your survey and say, well, you know, that question isn’t going to get what you want, it’s going toe it’s going toe secure the issue more than going to clarify all i have to stop because we have just a minute and i want i want to talk about getting feedback, is it? Is it wise to share survey results or to tell people that you’ll share the your your findings with them like everything it’s, context dependent, i bias towards sharing? Yes on i think thinking on how you’re going to do that because i think especially when you’re you’re serving people close to you, either your own employees or donors. They’re gonna have an extra day. Shinhwa what happened with this information? What did you do with it? What did you find? And what is he going to be? Action. So i’m very biased whenever is appropriate. Find a way to share the information. The main information, the survey, maybe you don’t need to share everything. Maybe something’s a kind of nuance that you wantto kind of work on internally. But i think some of the main things not only what you found, but what you’re going to do with it. I think that is a great power. It makes people feel like, well, there’s a reason i did this research and i contributed because now the organization i care about is utilizing an unproductive went. Paul garin is a partner in professional survey group. You’ll find them at professional survey group dot com. Paul, thank you so much for being a guest. No problem, tony. Have a nice day. Has been a pleasure. Thank you. Take your right. Now we take a break when we returned. Tony’s take two on philanthropy jargon. Stay with me? You’re listening to the talking alternative network. Geever are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back before scott koegler joins me it’s time for tony’s take to my block this week is philanthropy jargon. If you google philanthropy jargon generator, you’ll see what got me thinking about jargon in the non-profit community it’s a random collection of now nhs verbs announce adjectives and verbs, but not in that order, though thinkit’s, verbs, adjectives and now nes andi it’s a little disconcerting. I think that somebody, somebody thought there’s so much jargon in philanthropy that they should create a generator to help you create, create your own if create something, if you if you’re at a road, block your mental block and you just can’t think of the right phrase, put in a random jargon phrase and and you don’t have to define it because people don’t define jargon so that’s little disconcerting. Um, got a lot of comments on this on this post over a dozen some people use it. Teo, i think some people use jargon to sound smart, which is unfortunate, but there was one comment or someone uses jargon to screen for expertise because hill, he’ll ask people what they’re lie. Bunt and sideburns rates are and leibrandt is someone who donated last year, but not this year and a side bunt is someone who didn’t donate it in some year, but not this year, keeping myself out of jargon jail, of course, so he uses it to sort of screen that’s interesting, but generally i think you want to communicate so that people understand what you’re talking about. The jargon generator, i think, is fun, but you wouldn’t want to use it as your dictionary as your when you’re writing to donors or ah, potential funders. So post is called jargon. The post is called philanthropy jargon it’s on my block also on my block is a connection is a link to our linked in page we’re now on linked in. You can communicate with us there. Tell us what you like about the show don’t like about the show, maybe some show ideas or some guest ideas, please share that with us on our linked in page, and you’ll find all of that on my block at tony martignetti dot com that is tony’s take two for friday, may fourth, twenty twelve, the eighteenth show of the year, and i hear the phone buzzing. There is scott koegler scotty. How you doing? I am here, tony, how you i know you are doing well, scott koegler, of course, is our long standing tech contributor and the editor of non-profit technology news. We’re talking this week about content marketing. Scott, what is content? Marketing? Uh, content marketing. You know, i actually don’t like that particular title gave it to me. Okay. I know. I gave you the guy stabs me in the back in the first sentence. What can i say? All right, well, i’m calling you out. It was your type. He changes. Mind you’re entitled change minds. Go ahead. What do you what is this thing that we don’t have a name for? Well, we have we actually have many names for it. I prefer using something like authority marketing because the point of this kind of thing is that you write stuff and you you send out articles that our authoritative in your particular space authority marketing says has such gravitas to it. It does. It does. Actually. Sounds like it should be jargon. No, but the point is that what you want to do is you want to give people something to read that that’s not anything new that’s, you know, newspapers and everything else that’s been published forever. I want to do that, right? So we’re encouraging people to block is that? Is that where we’re headed? That’s part of it? Yeah, that’s, uh, we’re encouraging people to put out information that the people that they want to talk to are interested in knowing about that’s, that’s it, or whether it’s blogging, uh, whether it’s, uh, you know, paidcontent, uh, whether it’s, maybe even aggregated content, which we can talk about also, which is actually pulling information from other locations, and then writing about it. Okay, thank you for defining that keeps self out of jargon, general. So we’re very jargon sensitive this week. You can tel i i hear that. All right, i get the get the keys. I’m i’m on the trigger. I’ve got a hair trigger. So, content marketing authority marketing. Um, let me just talk a little bit about what i think content marketing is okay. It’s actually been a bad name for me because it’s, uh, it’s really it’s being used by what’s called content farms, which are sites that, like examiner dot com maybe to a smaller degree, but they they pay very little to their their authors. And the and the point of little writing is to get keyword rich maybe keyword overblown articles, because then then they sell advertising space, right? They shall advertising space against those. And until recently, google, you know, could be fooled into paying a lot of attention to a site that had a whole lot of appropriate word. All right, but not great content and cheating the writers. And that sounds terrible. Alright, that’s not a terrible, especially since i’m late i’m against. All right, um, good. So the other side of content marketing, which i call authority marketing, is creating articles. However you do it, whether it’s yourself, blogging or whether you actually pay somebody to write for you what co-branding information and putting it out there for people that you know, something, they’re interested. In actually reading, not just the google will find it and bring it up in search results because it’s much better people actually go to your site because they want to go to your sight because he has a reputation on dh that is not stuff that’s necessarily touting your good work. Oh, i mean, it could be stuff that’s valuable in because it’s related to what you do write an interesting that way? Yeah, think of it as a cz yourself, if you’re mean, you know, we know what you do, and we know well, i know some of the things you do, and so what are the things that people would write about and publish that would bring tony martignetti to a website, you know, on it may it may be about non-profit but it may also be about creating, uh, creating audio’s shows that draw audiences and maybe that’s related to non-profit or not. So you really need to know your audience that’s really big key, okay? And i want to say that generally i’m an example of what not to do so i appreciate you using man’s example of what should be done or who could. Be done could be let’s, not goes for us should, but generally people would be wiser to take the course opposite mine and self deprecation is one of those things that comedians really like to get into. I do that’s true, but we know that most charities don’t blogged, right, isn’t you have an article sixty nine percent don’t block and yes and that’s true. And you know what? I think what happened is that over time and i’m talking about the last now ten, twelve years blogging got to be, you know, everybody blogged, um and so, you know, it was your block and your mom read it and that kind of stuff, and it turned out to be pretty useless for most people because they may have written something, but nobody cared. Yeah, and so i think that the blogging that name blogging got a bad lap for a while. And so whether let’s just talk about content creation rather than block. Yeah, because there are other ways to do it to youtube and other ways that you mentioned before, lots of ways and content, as you just kind of alluded to is not necessarily their word it could be what you’re doing right now. The audio shows it could be video, it could be animation, even it could be a whole bunch of things, but the point is to get something that’s that is interesting to to the people you want to talk to so that they then say, g i and, you know, wonder what tony’s got going on today. I think i’ll go over and check in sight, right? Right? And then they’re rewarded at least at least fifty percent of the time that they find something that they like. You don’t have to hit one hundred percent not going to hit on percent, all right, all right, okay. And a way of just tow bring the show. That sort of full circle may be a way of finding out what your stakeholders may be interested in is to survey them and also to find out where they are, whether they’re whether they’re active in social media or more active. Just an email. Yeah, exactly, right, exactly. Because the way you’re going to deliver it goes to your point of knowing your audience, right? And just because you have an audience that you talked to primarily by let’s say email doesn’t mean that you can or should ignore the social media. I’ve got a couple of websites that i managed and i do content creation for them, you know? So so i’m kind of in the business and every time that we publish an article, we also sent out a tweet and a facebook update and they linked in update and those go automatically so anybody who’s looking at us from any of those locations in addition to the weekly email that we send out, has the opportunity to see what we’ve done and you know their choice. They come read more about it or not, but at least they’re getting notified, right? And the interconnectedness between all these social media properties, the one you need, the ones you’re named and you might put flicker in there also can be very much automated, right? Right with a with one exception of google plus which is not yet still released their their a p i that allows automated system’s supposed to for them? Yes, jack, you are shows social media manager regina walton doesn’t outstanding job of knowing how to do all those interconnected ah messages. But it’s it’s really not very hard now and then, but that’s the key is sometimes you can’t automate everything. Sometimes you just have to have, you know, somebody put in the time in order to do what’s, right? Absolutely. I just i don’t want to discourage people thinking you have to have a social media manager in order to make these interconnections it’s valuable because i’m producing so much, but you can’t do it on your own, too, right? Absolutely. Let’s. Talk a little about aggregated content you mentioned. What? What? What does that mean? It sounds like way. Don’t have tio write everything on our own. Yeah, they were produced everything or whatever aggregating content and stealing stuff. Okay on dh aggregated, aggregated content. Basically what? Here’s the here’s. What happens? You get a google news feed on our ss feed, you monitor somebody’s block that you know, has good stuff that you like and let’s say that tony wrote a block that i really, really like. It makes a lot of sense for us. My my leadership would probably like to read that. So i got a choice. I could just copy and paste it into my sight, which tony probably wouldn’t appreciate, right? That’s very bad. And not only that google. Well, actually, uh, take us down for that now it won’t take us down, but they’ll they’ll decrease our popularity because they say, hey, this is already than publish whyyou republica interested? Okay, they know they don’t really care about the fact that you plagiarized um, but they do care about the fact that it’s not original. Okay, so what i would do with that is i would write, you know, maybe a couple street who’s that tony martignetti wrote this really interesting post about jargon this week on his block. If you want to read it, click here. So what that does is it gives me something to comment on, and it lets my readers say, cheese. Not only does scott put out this stuff that’s interesting to me, but he’s also bringing me things that i may not have known about from other sources. So this is really a good way snusz to be to find out things that i want to know and what it does for tony, of course, is it brings another reader to tony site it’s really a good wayto work, aggregated content understand very, very organic way of bringing people to your site on give it back by by giving them value. Right? Excellent. Scott taylor, of course. The editor of non-profit technology news, which you’ll find at n p tech news. Dot com in which at which point we actually do all of those things that i just described. Okay, you conceive an example of it there. Thank you. For ah, what had been a segment called content marketing but became authority marketing. Thank you very much, scottie. Thanks very much. My thanks. Also to paul garin for being a guest this week. Next week. Five bullets to a better oh, we, uh oh, my. Cutting him off a little. Scott, you still there? I’m still here. Okay, uh, i’m i’m wrapping up the show five minutes early, so you and i still have time to talk. I’m still grateful to paul garron, but it’s, i’m looking at the wrong segment, so we’re going to take a break and hope everybody stays with us and scott you especially, i’m here. Talking alternative radio twenty four hours a day. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Talking. Welcome back to the show, and as i’ve made the point earlier, we i definitely an intern on this show, so i have somebody to blame from steaks like the one i made right before our break. S o if you know someone who wants to be blamed constantly for my mistakes, please have them send me their resume, and that sounds like a really great appeal. I’m sure i’ll get a ton. Um okay, scotty let’s see, i’m here. Yeah, different the different platforms that we might use different properties that we might use for our authority marketing have different personalities, right? I mean, you might not necessarily do the same thing on twitter that you would on facebook on dh versus linked in certainly, although the social media platforms have a whole lot of commonality to them, but right, twitter is only going to take, you know, a sentence and maybe a picture where is facebook could take more than that lengthen could take more than that. Google plus could take significantly more on that. Actually, you can publish directly on google. Plus, i don’t particularly mentor recommend that, but it’s people have done it on the menu. That’s interesting. I’m sorry. I just ask, why? Why do you say that about google? Plus what? Why not putting fresh content directly on google? Plus, um, google plus is like a hyper blogged in that the content rules by very quickly and so it’s very difficult to them find something of interest down there if it’s kind of rolled off of your screen. So okay, so not like, uh, it’s like a regular blonde or an online publication where you’ve got a nice kind of a content management system, brings things to the front, keeps him there for some starita time and then actually could be found easily in the published right. And and i think the length of articles is a big differentiating factor. If you have anything longer than a few sentences, you really don’t want a post directly on social media. Okay, you want your own, you want your own space, you want your own space, and then you wanna leverage the social media that has the first paragraph, maybe or on a link back to your your own content site. Okay? And sort of wrapped up in everything we’re talking about. Is that the same? Content can be used in different ways. I mean, on dh lynette singleton, who is on twitter often retweeting the show on dh lynette, thank you for doing it today she is at s c g the number four non-profits on lincoln on twitter if you wanna follow her, um, makes the point that, you know, one one piece of content can be used across lots of different platforms in different forms. Absolutely. I’ve even multipurpose, um, that has gone, taken an audio podcast like yours and has transcribed it into text. Oh, interesting on and then what? And then they just post that really? Okay. That’s interesting. Yeah, i can either be edited, so that was more of on article or serious of articles or can be just posted as it as it goes. I think they successful way to do that would be split it up in the articles, post them as content and maybe even link back to the recording of the show. So there’s, somebody prefers to here, they can still hear it, and i could see a value. And that would be you’d get some search engine value from the transcript because search engines can’t. Search audio. But all those words that are in the transcript would be searched if that’s exactly right. And there there are many ofthe offshore overseas services that will transcribe at an unbelievable rate. So, you know, i may not be perfect, but it’s it’s enough to get to get online and get it, maybe useful enough for someone to say. Yeah, i see what he’s saying, but i prefer to hear it so they click onto the the audio stream. Got it right. Okay, but again the point, multi multi purpose ing your your content coming and going back to the earlier guest ball. Gearan a survey could be something that is used as authority marketing. Absolutely. Because what you doing in that place is getting your readership to become the authority. And people like, you know, they have there. They’re their word and their opinion. I would caution we do surveys for some of my properties as well. And there is there’s a survey burnout where you just continue asking people for their opinion and well, you know, at the first couple of times they really like it. Especially if you give them feedback and write an article. About what? What they said. But if it’s too long or more continuous or too frequent, you’ll notice, uh, extreme drop off your respondents. Yes. Okay. Okay. We’re going to leave it there for for for real this time. Scott koegler as you heard multiple properties he’s, a land baron on the web and again the editor of non-profit technology news, which is that n p tech news. Dot com that’s one of his property. Scott. Thank you very much. Thanks, tony. Talk to you later. It’s been a pleasure. Let’s. Try again next week. Five bullets to a better budget. Paul connick stein. Principle of mission first finance knows how to create a budget that is aligned with your work and is a useful planning tool and he’s going to share what he knows that’s, that’s important doesn’t really matter much what he knows he’s gotta share it and he’s going to do that next week. You can check us out on facebook. You can check us out on linkedin. We’re on youtube also the youtube channel name israel. Tony martignetti because some young guy from boston stole the the tony martignetti so i’m real tony martignetti and you’ll find a lot of interviews on that youtube channel. Khun, listen, live our archive for the archive, you goto itunes, which is non-profit radio dot net. You can listen there, and you can subscribe so that you can listen any time on the device of your choice. On twitter. You can follow me, i’m at tony martignetti and the show’s hashtag is non-profit radio. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer shows social media is by regina walton of organic social media, and the remote producer of tony martignetti non-profit radio is john federico of the new rules on our first remote will be starting in june next month. I hope you’ll be with me next week. Friday one to two p, m eastern, at talking alternative broadcasting, which is always at talking alternative dot com. Co-branding think dick tooting. Good ending. You’re listening to the talking alternate network, get him. Duitz good how’s your game. Want to improve your performance, focus and motivation? Then you need a spire athletic consulting stop. Second guessing yourself. Move your game to the next level. Bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire, athletic consulting for a free fifteen minute power session to get unstuck. 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Philanthropy Jargon

A Lot Of Jargon courtesy of kevinspencer on Flickr.
When someone creates a website to make fun of your profession, you have a perception problem. Fundraising has been so blessed.

Take a look at Philanthropy Jargon Generator. It’s a random selection of verbs, adjectives and nouns that creates such embarrassing phrases as “define emerging program criteria” and “target inclusive governance.”

Many of the combinations sound plausible. How disconcerting.

On Tony Martignetti Nonprofit Radio we have Jargon Jail. I strive to keep my guests out of prison and get them on parole quickly. We boast a low recidivism rate, though I do have trouble with the regular contributors from time to time. They tend to talk back to their jailor.

Do the people you talk to understand what you’re saying to them? Institutional funders? Individual donors? Your colleagues?

I’m consciousness raising. Let’s target extended low-bandwidth models. Got a favorite?