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Nonprofit Radio, March 30, 2012: Planned Gift Prospects By Phone, Tanya Says Farewell to PPP & Kony Complexities

Big Nonprofit Ideas for the Other 95%

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Mindy Aleman: Planned Gift Prospects By Phone
Mindy Aleman from Kent State University takes the role of professor to teach you how to identify Planned Giving prospects from your phone-based fundraising. She’s been doing it for years with great success. (Pre-recorded at the National Conference on Philanthropic Planning last year.)

 

Tanya Howe Johnson: Tanya Says Farewell to PPP
Tanya Howe Johnson sat with me at last year’s Partnership for Philanthropic Planning conference to say goodbye to the organization she has led for 20 years. She retires in April.

 

Gene Takagi & Emily Chan
Gene Takagi & Emily Chan: Kony Complexities

Our regular legal contributors, Gene Takagi and Emily Chan of the Nonprofit & Exempt Organizations Law Group, look at issues around the viral “Kony 2012” video.

 

 


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Here is a link to the audio podcast: 085: Planned Gift Prospects By Phone, Tanya Says Farewell to PPP & Kony Complexities

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Metoo hello and welcome to tony martignetti non-profit radio march thirty, two thousand twelve big non-profit ideas for the other ninety five percent i’m your aptly named host i sincerely hope you’re with me. Last week, it would hurt me deeply if you had missed to twitter chat hosts on twitter talk we had pamela grow of small non-profit chat and brendan kinney of fundchat both on twitter tell us how these one hundred forty character conversations i can help you non-profit and build your professional network and push it. Maria simple, our prospect research contributor and the prospect finder, explained how push technology much of it free khun support your fund-raising this week planned gift prospects by phone. Mindy allen of kent state university takes the role of professor to teach you how to identify planned e-giving prospects from your phone based fund-raising very unusual, but she’s been doing it for years with great success and that’s pre recorded at the national conference on philanthropic planning this year, tanya says farewell to p p pee that’s tanya how johnson she sat with me at that same conference last year, the partnership for philanthropic planning conference to say goodbye to that. Organization that she has lead for twenty years, she retires this next month. April and finally today, cockney complexities our legal contributors jean takagi and emily chan from the non-profit and exempt organizations law group look at legal issues around the viral kony twenty twelve video it’s gotten eighty six million views and we’re going to look at it from an angle that you have not yet seen. I hope you will stay with me right now. Oh, and i’ve forget about it. I’m all screwed up. I also have course tony’s take two this week on tony’s take to my blogged one fact about planned e-giving i’ll tell you what it is and why that fact should be reassuring to you use hashtag non-profit radio if you want to join the conversation through twitter, i’m very grateful that the show is supported by g grace corporate real estate services. Now is the time to say that we’re going to take a break, and when we return, i’ll have the pre recorded interview planned gift prospects by phone with mindy element from kent state university, so stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, are you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome to tony martignetti non-profit radio coverage of the national conference on philanthropic planning. We’re on the river walk in san antonio, texas, and my guest right now is mindy element. She is executive director of the center for gift and a state planning at kent state university in kent, ohio. She is a c f ar e and an a p r i’m going to ask her what those mean very shortly. Mindy, welcome to the show. Thank you, tony. Nice to be here. A pleasure to have you see fr ee i know is certified fund-raising executive. But what is the a p r after your name designation? I’m also accredited in public relations by the national public relations society. Okay, how do you feel? You used your public relations credential in your gift planning work all the time. Thanks. Oh, yeah, absolutely. How is that? Tell me you’re building a story. You’re building a case for your institution. You’re crafting the proper message. And you’re thinking about the audience and that’s all about public relations as well as planned. Nothing. All right. Excellent. Thank you. Mindy, your your topic is harnessed. Phone center. Power to increase plant. Gif ts now, i don’t think that most of our audience and the audience is small and mid sized non-profits think of their phone center as a place to prospect planned e-giving donors. So why are you recommending that? Well, tony it’s really a gold mine? Four future plan gifts and for requests that are undocumented there, unbeknownst to the organisation and for many reasons may not be known until after the donorsearch passes away. Okay, and we can uncover these gif ts through our phone work. Absolutely. Okay, most of the time and we use students in our phone center. But any well trained, personable rapport building phone center caller could do that. Okay, well, that’s kind of a mouthful now, so it sounds like, do you? Ah, you do you stay away from or recommend against? I guess the hired tell of a telephone tell us solicitors for for annual fund. I don’t recommend against it. I think it takes a little bit different training. The reason student callers or callers who are involved in the organization’s mission are very efficient and effective is because they bring a sense of doing it now to their phone conversations and particularly with universities, a student is best at developing a nice report with an alumnus who may have gotten a degree in business, and the student is majoring in business and khun se gi, do you have any advice for me? I’m having a tough time with the international business ethics class, okay, so they can develop that report that profession schnoll consultant solicitor is not going is not going to do it’s it’s a unique relationship between the student and the donor on the other end of the line that if your phone centers very successful getting gifts, it’s, because they’re developing report, that same report is very successful and into girl in terms of identifying those who might also put your institution in there will all right? And we’re going to get to those to those details. Let’s set the stage at kent state now as executive director of the center for gift in a state planning you probably don’t oversee the annual fund telemarketing function, right? You’re you’re working with another office in this, okay, you have a good working relationship, i guess. Absolutely. And this truly is a nice example of a collaborative effort. And buy-in between the plan giving area and the annual fund program, how did you discover the potential in the annual fund telemarketing work for your gift planning work? Well, we had been very successful at our annual fund. We were raising a lot of money and the annual fund was breaking all kinds of records. So we knew at the time that we had a very great program in place. During the same time, we had a screening, and the screening had uncovered about twenty seven thousand prospects who had a high proclivity for making a plan gift to our organisation. This was a screening by an outside company, one of the one of well screening cos yes, and i could mention the company if you don’t, if you like your blackbaud and they did a wonderful job for strip. And the dilemma that we found ourselves in was well, how the heck are we going to get to talk to twenty seven thousand? Likely plan giving prospects? How many people are in the center for gift in the state planning at the university? Well, there’s, only a couple of us plus our administrative support. However, we have another fifteen to twenty full time gift officers representing different constituencies. However, they are mostly major gift officers. So we had what we call in this area. Lack of legs. Okay, twenty seven thousand people. What? What did you decide to do? Well, we thought maybe we could piggyback onto the successes of our phone center who were talking to thousands of alumni every week. And maybe we could take the best of those callers, give them a specific pool comprised of the ones with the highest blackbaud ratings in the plan giving area and ask them to discuss whether the the donor ever had any intention or thought of remembering their in their alma mater in their estate plan. Your colleague who oversees the annual fund wasn’t concerned that this would buddy the message and that the annual fund solicitation might get lost in there for the annual fund income suffer well, no, because we we decided up front that this pg ask, as we called it pgs, peachy ass, actually, what? It was really mostly a plan giving conversation, segway. But that would only occur number one if they were in the plan. Good e-giving phone calling. Pool number one and number two, if the person called, had made a gift or a pledge so it didn’t interfere it all. It came afterwards, okay? And had made a gift or a pledge in that in that call. That’s? Correct. Okay. And what do you call this program, ken state? We call it, request a request. All right, but you’re not really soliciting a bequest. You’re you’re asking if there’s ah, an interest in it is that is that right? Yes. But, you know that’s where there it’ll starts and it’s a nice segue way. If somebody has been donating for years and they’re in the right demographics for plan giving it’s very natural and easy for the student caller to say, you know, mr jones, you’ve been so wonderful all these years. And i certainly appreciate your gift tonight to the school of music. Have you ever considered including us in your state plan? All right. And what was the initial response to that? How many years have you been doing this request? A bequest. This has been going on since two thousand five. So it’s in its about six and a half years, i guess. Right? I guess we’ll clearly the answer is, the initial reaction was not negative, and i guess positive. So you continued for the for several years after it’s been wonderful, tony, it really has not only have we identified hundreds of people who would consider a bequest, but we’ve also uncovered many people with with requests or other plan gives already in there a state plan and the most the fat, most fabulous part of all of this is that many of these donors we’re not on our radar screen. Well, they were in the twenty seven thousand because but they were not on your plan to give prospect radar screens that right, right? And they were yes, they they were unbeknownst to us in terms of whether they would really do something or not. So it really pushed the meter in terms of identifying really good plan giving prospects. And as we all know in the world, the plan giving many current gifts can come from plan giving donors as well. So is the language that the students are using. Is that is that what you gave us earlier? Would you consider or have you ever considered share, including okay, and and there are. Other options as well, let’s, say there was somebody that said, well, i can only make a small gift this year. Tony too. The department of physics. I wish i could do more, but i could only give you a small gift. The collar then was empowered and trained to say, well, i hear your passion in your voice. Maybe you could just put us in your will. And you would be surprised and pleased. I would think, to find out that many people said, you know what? I’m going to go ahead and do them that’s really something you’ve uncovered something really very, very interesting. Thank you. Yeah. Great. Now, your program description says that this is an award winning program requested request. What? What award or awards? Everyone. This particular program has been the recipient of four different case awards. Three golds in terms of best overall program. Best plan giving can cases the council for advancement in support of education. Yes, yes. And it also meant a lot because we we received an award for collaboration. And it truly was a nice effort between our phone center manager, the annual fund director, my my department in a range of other folks, including the major gift officers, because for many of them, they ended up receiving nice leads. If somebody was assigned and indicated they might consider putting tens in their will, then the particular advancement officer was encouraged to go to follow-up so we’ve raised millions of dollars duitz and gifts and pledges through this program over the years, clearly a collaboration between three different three different areas of fund-raising so how did you select the callers who were who would receive the enhanced training? Teo teo participate in request of a quest i depended on the phone center coordinators in the end, the managers to provide me with their very best callers, those that had a great track record in securing gifts, those that had a really passion and joy for the institution and those who were just great on the phone, particularly for older adults who may not want to talk at certain times during the day, or who have hearing issues and so on. So just in terms of the person’s volume on the phone, absolutely right, okay, volume being able to enunciate properly, our collars went through all kinds of training, including gerontology. Expert who came in and talked about issues that older adults face and things like sundown ing, which means that we wanted some of these calls to go out earlier than six p m okay, so training by jared atallah gist yes, what other training did the these specialized colors get? They had a range of basic plan giving options so that they understood the difference between a simple will bequest and let’s say of retained income gift. Okay, but nothing so technical that they were inhibited or overwhelmed or felt like they didn’t want any part of this, and they knew to be able to refer those to me and oftentimes i was there during the calling, listening in, okay? No, they’re helping out of being around that’s a part of call center training is listening surreptitiously. Yeah, um, so they were just opening the conversation. And isn’t that what we trained? A lot of major gift officers to do? I i spoke with someone earlier talking about breaking down the silos mean, so this is just an extension of what what i think is that conversation breaking down the seller’s between plan giving in major e-giving you’re just including students from the annual fund call center. The important thing about having conversations with people and getting to the core issues is being able to elicit trust for yourself from that person and whether it’s, a student caller or a major gift officer, the person on the other end of the phone could be made to feel so comfortable that they want to talk more and believe it or not, if we’re not asking for will’s, we’re not doing our job because every other charities out there doing the same, and in all these years of calling and in the thousands of people who have been called and followed up on, we have never gotten one case of somebody saying, how dare you ask me that? That is so inappropriate? And most people were thrilled to know you know what? What a great idea! I ought to include my alma mater in my will. Never not one complaint, not one complaint. Okay, well, you’ve screened the people who would be part of this, the in terms of the the prospects, and also highly trained, the caller’s it’s all done very sensitively and appropriately to the right, poole and never a single complaint. Excellent. Um, follow-up is critical to any solicitation or conversation of this type would what’s the follow-up this is really, i think, the key factor of this program you can’t do or launch some kind of program without proper follow-up because nothing is worse than a student coming back to your office ing wow, somebody just told us they’re they’re leading fifty thousand dollars in their will for us, and then we don’t call them for a year. I mean, that’s, that’s critical. So the follow-up has to be done with as much enthusiasm and passion, and what i decided to do was work with our data base folks and code these different calls. If somebody was just considering including us in their will, they were coded as a cb, considering a bequest. They got a letter from their student caller thanking them for considering and telling them it was nice to speak with them, and it was actually signed by that student. They also got a letter from me thanking them for considering and if they requested, information included information and so on. So there was there were a number of follow-up procedures and protocol that we were very, very religious on, he should say in terms of following of the the way to what the person wanted to receive all the way to giving them a call maybe six months to a year later, saying, you know, you know, mrs jones, you had one time thought about including us in your will would it be helpful to you of somebody from our office took you to coffee to discuss or would you like some more information? Okay, so that is a part of the follow-up six months or a year later. Yes. Yeah. What’s your preference for follow-up to someone who has said in one of these calls, you know, i’ve already included you in my will, which certainly has happened. Do you then request documentation or request that they fill out a simple form? Or is their word sufficient for you to include them in your recognition society? Well, after we send out the balloons and all the party favors to their house, yeah, we’ve really simplified it over the years. We do not request a copy of their documentation. However we do ask that they give us something in writing to specify their instructions, and it could be in using our simple form that we that we offer that helps them, or it could be in the form of an email or a note saying, dear can state, i’d i’d like my funds to go to the kent state university museum, for instance, so with that latto we, we include them as a member of our legacy society, and they get all kinds of acknowledgment there after it’s also the beginning of another conversation where we can say, you know, depending on how much is it comes to fruition at you could create a permanent endowment, and we can we can help you with that as well. And what what are you thinking there in terms of permanent damage? What type of gift are you tryingto encourage them to? This is simply where, if there’s sufficient funds through there, a st gift right now, endowments on the ken campus or twenty five thousand? Ok, so in other words, if they’re going to leave us at a minimum of twenty five thousand, we would like them to know that they have an opportunity to have a permanent impact at the institution with there area of interest could go. On teo in perpetuity, the program is requested. Request it’s at kent state university, and i’ve been talking to mindy ah lemon, who is the executive director of the center for gift and estate planning at the university, talking about harnessing your phone center power to increase plant gifts. Many element, thank you very much for being a guest. Thank you, tony. Been a real pleasure. You’re listening to tony martignetti non-profit radio coverage of the national conference on philanthropic planning in san antonio, texas two thousand eleven. The attendant think dick tooting getting stinking thing. You’re listening to the talking, alternate network, get anything. E-giving you could are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Welcome back now i have my interview from that same conference last year, last october with tanya how johnson and hears that. Welcome to tony martignetti non-profit radio coverage of the national conference on philanthropic planning, hosted by the partnership for philanthropic planning. We’re in san antonio, texas, and i’m very pleased to have with me the president and ceo of the partnership for philanthropic planning. Tanya. How johnson she’s going to be retiring in april of next year, two thousand twelve, after twenty years as president and ceo tanya welcome. Thank you. And thanks for having me, it’s. A pleasure to be here. A pleasure to be a sponsor and partner with the with the conference and with the partnership. No, this must be a pretty emotional time for you. It’s. The last conference. What would you say that of your presidency? Not certainly not of the of the organization of your presidency and chief executive officer ship. What are you feeling, it’s? A very bittersweet time. I have to admit, i’ve had twenty great years. I love this organization. I love all of the people that i’ve worked with, its bin a wonderful opportunity for me to give. Back to philanthropy and give back in some way to those people who have been important to me all my life from charitable organizations, so i’m very sad to leave. I’m excited about having one more career before i really retire, and i’m looking forward to exploring what those options are and hopefully staying in touch with everyone here. Of course, what do you have in mind for that next career? Well, what i’m telling everybody is that i’m going to write a tell all book that’ll scare them nobody’s gonna keep in touch with you then, but it’s too late. You already know it all all these years, i keep saying, i’m going to remember this, so no, actually, i haven’t made a definite decision yet. I’m exploring a number of options, okay? And leaving the window open and i hope by january i’ll have an announcement to make, okay? Okay, we’ll look forward to that, and i’m sure that will be on the website because people do want to get in touch with yes, absolutely so this is probably going to be on the partnerships website. Do you want to say a farewell something that is fitting for? Your imminent retirement well, i don’t know if i could say anything that was really fitting for my retirement, but i will be making some remarks later this afternoon here at the conference and will be video taping those, and so hopefully we’ll have a chance to get those out to members. It would be nice to be able to say a personal goodbye to everyone and and that’s, not really possible, but i hope through the magic of technology that we can do that, so i thank you for this opportunity as well. It’s been a pleasure on dh, thank you and congratulations. Thank you, tony martignetti non-profit radio coverage of the national conference on philanthropic planning. Right now, we take a break when we return. Tony’s, take two, one fact about planned e-giving and then after that, i’ll be joined by our legal contributors, jean takagi and emily chan, with kony complexities. Stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed and the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it’s, time for tony’s, take two at roughly thirty two minutes into the hour. My block this week is one fact about planned e-giving that fact is it’s a relationship business? People often get bogged down and i think even discouraged ged from starting a plan giving program because they think about technical concerns and needs for expertise, or sometimes people who already have programs get bogged down in administrative work. If you’re starting a program, you don’t need technical fancy advanced gift offerings to have a very solid and very respectable planned giving program, and that is, should be reassuring too small and midsize charities it’s just not necessary. You start with requests, which is a gift in someone’s will those air very simple for you to promote and for your prospects to understand, and you don’t need to go any further in a lot of cases. That’s, a very respectable program for small and midsize shop, just marketing and promoting charitable bequests and on my block this week in that post called one fact about planned e-giving there are links on how to get started because i did a series of articles for guide star they’re links to those articles explaining how you start a program just around charitable bequests. So the one fact about planned giving is that it’s a relationship business you don’t need fancy technical administrative stuff and it’s easy to get started just with requests, that is all at tony martignetti dot com and that’s tony’s take two for friday, march thirtieth, the thirteenth show of two thousand twelve now i have with me jean takagi and emily chan are you guys out there? Way are hi tony money. Hello, how are you joining me from san francisco and the non-profit and exempt organizations law group is jean takagi he’s, the principal of neo, and he edits the popular blogger at non-profit law block dot com on twitter he is at gi tak g ta ke emily chan is an attorney at the non-profit exempt organizations law group and principal contributor to the non-profit law blawg, and she is at emily chan on twitter. And emily chan just recently wanted a big, prestigious national fancy award. Won’t you tell us? Emily thanks, honey. M it is an award from the business law section non-profit organizations committee with the american bar association for us outstanding young lawyer i’m really honored and thankful to gene for making the nomination. All right. And that’s not just a san francisco or california award right attracted the national. Alright, congratulations. Thank you, jean takagi. If you don’t win an award within the next month, next time you supposed to be on the show, you’re you’re out! I think i’m already reporting family, so all right, so but that includes bowling trophies. If you can come home and come in with a bowling trophy between now and the next show, you’re still you’ll still be on. We’re going to talk about kony complexities, let’s see jean, why don’t you remind us what the cockney video is? Because there may be people who haven’t heard of it yet although eighty six million have, we may have listeners who are not among those eighty six million what’s the what’s, this cockney video and what is invisible children kony two thousand twelve, with a short thirty minutes video created by invisible children, was released earlier this month on as you said, tony, eighty six million views on you two, not including all of the views on coney or invisible children’s own. Website and other websites that have picked up the video. So it’s, a huge movement to promote invisible children’s mission to stop ugandan warm and war criminal, uh, who’s, draconian the kony two thousand twelve. It refers to joseph kony who’s brutal guerrilla warfare tactics with the lord’s resistance army or l r a in regions of central africa, particularly northern uganda. Uh includes the strategy of kidnapping children and using them soldiers for his efforts often, uh, using them to kill their own parents. So it’s, just a really, uh, atrocious were criminal out there that invisible children has targeted the video because it was so popular has caused sort of all about what caused a lot of conversation on both sides people in favor of and opposed teo the work of invisible children. And i think a good amount of envy that that that video got so widely distributed. Gene, there are some legal issues that that you and emily see what? Why don’t you get us started with this is thought about this us charity and its international work? Sure, i think that’s a good place to start first, there is the question about whether an american charity can get involved in international programming on having activities overseas. Well, there’s nothing in federal law that would prohibit a u s organisation five, twenty three public charity from engaging in international operations. But of course the organization would have to comply with the laws of that foreign jurisdiction. And in this case, invisible children has an affiliated organization. Invisible children ngo that was formed in central africa on is kind of a partner in their programming over there. So invisible children, public charity, the us public charity engages in grantmaking to the ugandan ngo that’s related on de emily that that foreign grantmaking that’s that could be a concern. Yes, absolutely similar to the same kind of concerns that we have domestically about the use of five to one say, three assets. This concerns certainly becomes more complicated and maybe more severe when we’re talking about money going abroad. Um and so the level of control and oversight on the due diligence that an organization is doing to make sure that money is used properly, something that any organization with foreign grantmaking should be aware of and take care of, okay, and and what are those? What are? The concerns i mean, what are the tests that we’re looking at for whether the grantmaking is is appropriate abroad? Well, they’re quite a handful of tests, so to start on a basic level, any of the five o one c three rules still applied to foreign operations, so concerns about inappropriate benefit to insiders to private individuals for being used for purposes outside of the exempt purpose of the organization, which again must still be consistent with our domestic five twenty three regulations, but also so so so so the so the irs is arm extends beyond just us borders. If you’re a u s five twenty three, your international work is governed by the same constraints as you’re us grantmaking yeah, parts of it work, and i will have, you know, two bodies essentially or more than it may be reporting to you because it is a us non-profit so it does have to comply with u s laws but speaks touch now, it’s getting involved in a foreign country now, you also have to look at the foreign country and figure out what rules would apply as well. So another concern with this grantmaking assad for individual teo donate teo a public charity while that money can be used abroad, it cannot be earmarked to go abroad. I can’t not be earmarked to go to a specific individual, and this is consistent with the same kind of rules you see domestically were again, it can’t be earmarked. Go to specific individuals to get that charitable deduction on. And it goes back to that level of control and discretion that domestic non-profit should have to make sure that it’s actually using the money and further and it’s exempt purposes, and following through with that money to make sure that it’s being used properly by the recipients do we know how much money, um, invisible children was devoting. Teo er non us grantmaking. Yeah, i believe gene has the statistic on hand. Sure. It’s it’s about two point three million dollars in their two thousand ten form nine. Ninety that was reported going towards there. Foreign ngo. Okay, i wanted teo just sort of ad tio empoli comments about not earmarking donations to foreign individuals, but that would also include foreign ngos. If you as a donor, earmark your donation to us charity and say it must go to a specific foreign ngo you will not get a deductible contribution, and the charity will not really be operating consistent with it. Uh, legal requirements toe exercise oversight over that if they’re just merely acting as a conduit. So those things for donors and cherries to be careful of. So in other words, gene, invisible children can’t say up front that it’s going to make grants to i don’t know, you know, some you ugandan grassroots organization, they can’t do that. They say that the donations that they receive are specifically going there. They say that one of the recipients is that ngo okay, okay, um was there i’m sorry i interrupted you. Was there another point you wanted to make about this international grantmaking sure, i just wanted to make sure that everyone was aware that they’re anti terrorism laws that also may apply on us what policy? So you’ve got to be careful of making sure that you’re not acting against us public policy in your porn grantmaking okay, now, that’s just in the grantmaking so that wouldn’t apply to the video that they had done, right, that it wouldn’t matter whether that position against joseph kony was against us policy, right? It actually could matter-ness just okay. All right, how’s that well, if you’re using a charitable funds for which organ donors got deductions for and for which you are not paying taxes can’t use those funds to promote, for example, racial discrimination because that’s against us public policy and that’s true, whether you do it domestically or abroad. Ok. All right, so so, eh? So if the u s had a policy of supporting joseph kony just hypothetically, then they then then invisible children would have trouble with the video that they just produced. Is that right? If they used if they use charitable funds for it that’s that’s, right. Okay. Okay. Just a hypothetical. I don’t know. It’s a law school, hypothetical man, i know you guys were rolling your eyes in san francisco, but i’m amusing myself. So actually something else. Do i wantedto arika with grantmaking that gene and i were discussing recently about the relationship that’s happening here with invisible children of domestic non-profit and grantmaking teo ngo. So, emily, you and jean sit around the office and talk about these things. Do let’s expect that’s? Incredible that’s. I love that. Okay. Well, i mean, that’s what that’s, what lawyers working for non-profits ought to be doing is just yeah, it’s good to hear good years, not just with me. You guys share share information offline. Outstanding. Okay? Whenever a story like this comes out, we do think there’s always lessons to be learned and takeaways, especially when it gets so much attention on. So one interesting fact that jean notice what grantmaking is to an ngo by the same name, invisible children abroad. So this is the organization that was set up essentially in another country. And we’re just thinking from the perspective of an organization that if there is let’s, say hi overlap between the individuals running the domestic non-profit and then the recipient ngo abroad, that maybe the level of discretion that you used on the due diligence on the information you put out let’s, say with your annual reports or your filings, or even on your website, you may want to pursue a higher level of that two again show that there is a step in between the two and it’s not just becoming a conduit, essentially, or collapsing into the same group of people and you discovered this we have just about a minute before break you discovered this or jean discovered it on the nine, ninety. Yeah, essentially that that’s. Right. So, on the nine, ninety, they report they’re grantmaking teo, invisible children, the ngo, but we don’t know very much about invisible children, the ngos. So wait three million went that way. How did they spend their money? And you know what type of due diligence is there that’s not really available to us or the irs, unless they decide to audit the organization. But you are saying that that invisible children has an office in uganda and not invisible children, the us public charity. They formed a ugandan ngo, central african ngo teo teo, okay, and it’s also called invisible children correct. I understand, okay, we’re gonna take a break. When we come back. We’ll keep talking about kony complexities, so stay with me in this crack legal award winning team. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Oh, this is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective be happier and make more money. Improving communications. That’s. The answer. Told you. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio gene. Before the break, we were talking about the international of the ugandan ngo invisible children and the us invisible children. It sounds like your advice is is just really that there has to be separation between the two, similar to a charity that is in the us and maybe its foundation fund-raising arm. Also here in the u s is there a parallel there? Well, most most charities have their fund-raising arms within the legal entity of the charity itself. There are some organizations that separate out there fund-raising units like an endowment is a separate corporation for risk management purposes and asset protection. So the separation that you’re talking about for those reasons, is similar to what a u s charity and a foreign related nto would need to do with. Well, yeah. Okay. This is this is really some crack forensic work that you guys did finding this in the nine. Ninety. Very interesting. And then, of course, nine nineties all publicly available. Right? That emily, is there another topic you want to? You want to talk about with respect? To the invisible children that we also in looking at the nine, ninety found some interesting information about the progression or, i guess, evolution of the organization’s mission. And again, this is all coming from this publicly available annual information return on, we see that this is all from guidestar, which gives you about the three most current years. In two thousand eight, we see a pretty broad description of the organization’s mission in part three of the nine, ninety, which focuses on program i’m activities, which basically says it’s media based awareness and advocacy provoc grams in the us, we see that in two thousand nine that it now becomes more specific, stating that it’s about raising awareness and education in the us about atrocities, exploitation and abuse is invisible children throughout the world here, now we see a focus on invisible children, and then in the most recent filing available from two thousand ten, we actually see it become even more specific where it says that invisible children uses film, creativity and social action toe and the use of children, soldiers and joseph tony’s rebel war and restore l r et affected communities in central africa to peace and prosperity. So again, even more focused, yeah, so what’s the impact of these changes over three years, there’s quite there could be many impact from this. The first is that one question someone would have is whether this is consistent with their governing documents, because, again, this is an information return. So even if the mission has one thing, you really have to look to your articles of incorporation and those documents to see what actually what purpose you’re supposed to be furthering. So with those documents, the articles of incorporation and the mission statement within them have to have been updated and become more specific from year to year, the way the nine, ninety reports that did they absolutely should, for a couple of reasons, one is, you know, the articles of incorporation are not really accessible to the public. I mean, you’d have to request them. You’d have to be a certain person in the organization, possibly get that information. So for one, communication with donors is very important. Um, and you’re funders into the public, and you would want that to mirror your governing documents in any kind of public information. You have another issue more. Legal issue has to do with the use of your charitable assets that you received so there’s a concept called charitable trust doctrine, which essentially says that the assets you received azzan organization are locked into the mission that you have at the time that you get those so if, for example, in two thousand eight, it has very actually no let’s focus on the two thousand ten right, the most specific two thousand ten, the most specific year, right? And then let’s say in the next year they’re going toe they’re going change it again just in their own internal understanding of how they want their mission to be on, and they’re going to focus on the new region unless they’ve amended their governing documents, even if internally they believe now they’re focusing on a new area under their state shirt will trust doctor, and they were not probably cannot use those assets that are being received. After internally, they decided to make a change to this new focus. What saying another country it’s still going to be locked into this joseph kony rubble war, right? Because because that money was raised in two thousand ten, which was their charitable purpose at that at the time it was raised, right? Interesting god. And so this is just important for organizations to know we seen this, you know, in other cases where an organization has decided internally, it evolved it’s starting to change its focus, but it hasn’t changed its governing documents. And so all the assets that’s receiving are locked into that mission that is still stated in their governing documents. So this is very important for organizations tio check their governing documents also because they’re there for a reason that really helps guide the organization. And why don’t you just remind us, emily, what are those governing documents? Articles of incorporation general will be the most important and then there’s also your by-laws which could be more specific than your articles that this all would play into germany. What your mission, wass i’m and then also just looking at your information return. So the nine, ninety things that you put on your website that can go to misrepresentation with donors on other issues like that, if it’s not consistent and people are donating under a belief of where it’s going, that is actually something that the organization can do yes. Okay. All right. This was a really interesting forensic work. Really? Are you guys going tobe log about this? Yeah, i think so. You know, i’ve been thinking about this week’s show and having this discussion. I think a lot of interesting topics have come out from it that we absolutely would want teo make available to everyone. Okay, well, if you block it, then let us know, and we’ll put the link, of course, on the show’s facebook page. All right, wey have to leave it there. Emily chan and jian takagi, prince attorney and principal respectively, of neo. The non-profit and exempt organizations law group in san francisco. Thanks both for your time. Always a pleasure. Next week, campaign feasibility studies. If we can have fun with this topic, then there’s no stopping twenty martignetti non-profit radio eugenia cologne, a consultant in that area of campaign feasibility studies. Makes sense of what their value is and what the best practices are. And if you know something that rhymes with feasibility, please put that on the facebook page. I want to thank you. Mindy holloman, tanya how johnson and the folks at the partnership for philanthropic planning. For all their work and helping me to be a media sponsor for their conference last year and get those interviews to you that we played today and special thanks to gloria cur mean, at the partnership for those of you who are listening to the podcast, i’m speaking to both of you. Now i would love for you each of you, each of both of you to have to give a rating to the show, because right now on the itunes paige there’s so few ratings that that itunes won’t give a rating. So and actually, there are more than two of you that listen, i would beseech you to please go to itunes, are page in itunes and just click one through five stars. One means you hate it. Five means it’s great and we would love. I would be very grateful to have enough reviews that itunes feels comfortable giving us a of one through five star reading, and you can go directly to our itunes paige in itunes. Or you can go through non-profit radio dot net. The show is sponsored by g grace and company. Are you worried about the rising cost of rent for your organization, do you need a plan for real estate that you’re non-profit owns? George grace has been advising non-profits on their real estate decisions for over twenty five years. He offers listeners a complimentary thirty minute consultation. They are at g grace dot com or eight eight eight seven four seven two two three, seven. I hope you’ll be with us for the next live show on talking alternative, which is betsy cohen’s power of intuition. You don’t have to listen through the weekend, although you certainly can, because we’re streaming all time, but the next live show is monday at eleven betsey’s show. Power of intuition. Our creative producer was claire meyerhoff. Janice taylor is our line producer. The show’s social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday one to two p m eastern at talking alternative broadcasting always found at talking alternative dot com dahna hyre i didn’t think that dude in there getting ding, ding, ding, ding. You’re listening to the talking alternate network. E-giving nothing. You could. Looking to meet mr and mrs wright but still haven’t found the one. I want to make your current relationship as filling as possible, then tuning on thursdays at one pm for love in the afternoon with morning alison as a professional matchmaker. I’ve seen it all with distinguished authors, industry coolers and experts on everything from wine to fashion. Join us as we discuss dating, relationships and more on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to j and j’s. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s, time for action. Join me, larry shock, a neo-sage tuesday nights nine to eleven easter for the ivory tower radio program in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic once ago, what’s. Really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me very sharp, your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking. Hyre

One Fact About Planned Giving

"hands clasped" courtesy of Leo Reynolds on Flickr
Planned Giving is a relationship business.

That should be reassuring to small charities, because it means you don’t need fancy stuff and experts to get a program going–and to make it very respectable.

You’ll enjoy success in Planned Giving if you build relationships with your consistent donors who are around 55 and over. When you screen for consistency, ignore gift size. If a donor has been giving you ten dollars a year for the past 8 or 10 years, or more, the person is an excellent Planned Giving prospect.

There is a technical side to gift planning, but you don’t need it if you start your program with bequests. I wrote a series of articles for GuideStar explaining how to get started. Small- and mid-size charities can have a very respectable and appropriate program without needing expertise or spending a lot of money.

My background is law. I draw on my technical skills about 10% of the time for my clients. I can go deep, but it’s rarely necessary.

On the other hand, I spend a lot of time strategizing around people: how we’ll engage them; what different generations prefer; what a particular couple will prefer; who’s the best person to extend an invitation; who should sign the direct mail letter? Like all fundraising, Planned Giving is based on strong relationships.

Don’t let the technical side dissuade you from inaugurating a program. And don’t let the technical stuff drag you down if you’ve got a more mature program.

Focus on your prospects and donors and the planned gifts will come.

Nonprofit Radio for March 23, 2012: Twitter Talk & Push It

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

Pamela Grow
Brendan Kinney

Pamela Grow & Brendan Kinney: Twitter Talk

Two Twitter chat hosts, Pamela Grow of #smNPchat and Brendan Kinney of #fundchat, tell us how these 140 character conversations can help your nonprofit and build your professional network.

 
 
 

Maria Semple

Maria Semple: Push It

Maria Semple, The Prospect Finder, and our regular prospect research contributor, explains how push technology–much of it free–can support your fundraising.

Please take a moment to take the survey for this week’s show with Pamela, Brendan and Maria!

You’ll find it below. If you could also share it with other nonprofit professionals, I would appreciate it. The more people who take it, the better the results and the better the show! Thank you!


Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

Here is a link to the survey: http://www.surveymonkey.com/s/P6Z5K33


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but a small budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Sign-up for show alerts!

“Like” the show’s Facebook page.

Make sure to tune in at 1pm ET on Friday and you can share your observations on Twitter by using the #NonprofitRadio hashtag on Twitter.

Here is a link to the podcast: 084: Twitter Talk & Push It – Tony Martignetti Nonprofit Radio and here is the link to the prospect research resources that Maria Semple mentioned during the show: Push Notification Resources.

Sponsored by:
View Full Transcript

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Durney yeah. Dahna hello and welcome to tony martignetti non-profit radio on march twenty three, two thousand twelve i’m your aptly named host, we’re talking as always about big non-profit ideas for the other ninety five percent. I do hope you were with me last week, it would kill me if you had missed more dreaded than death and dentist. Public speaking presentation in public speaking coach laurie krauz had four steps to get you from no way i’m getting in front of those people, too. I killed and pinterest possibilities. Pinterest is the newest social media property to skyrocket. We talked about what it is and whether there’s anything in it for your non-profit and how to get started. Scott koegler, our tech contributor and the editor of non-profit technology news was with me this week. Twitter talk to twitter chat hosts pamela grow of smnpchat at which is small non-profit shot and brendan kenan kinney of fundchat tell us how these one hundred forty character conversations can help your non-profit and build your professional network, then push it. Maria simple, our prospect research contributor and the prospect finder, explains how pushed technology much of it free, can support your fund-raising and based on the pre show survey, it sounds like a lot of people are not taking advantage of this. We’ll try to turn that around between the guests on tony’s, take two. My block this week is a new york times the charity community will suffer, the new york times, dropped philanthropy, and charity is a full time national beat a few weeks ago. The piece is that they are doing now, are lousy, and i’ll talk about it. I’m very grateful that the show is supported by g grace corporate real estate services. Now we take a break, and when we returned twitter, talk with pamela grow and brendan kenny, so stay with me. You’re listening to the talking alternative network. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio with me now are pamela grow and brendan kinney. Pamela is founder and co moderator of small non-profit chat on twitter she’s, a coach and a consultant to non-profits her latest book is successful fund-raising for the one person shop she is at pamela grow on twitter and she’s calling from eastern pennsylvania. Pam, welcome, i am welcome. Thank you, thank you. Good to have you here. Brendan kinney is the founder and moderator of fundchat on twitter. He has over twenty years experience in fund-raising and development. He has spent the majority of his career working in the nonprofit sector specifically hyre ed and public media on on twitter he is at brendan kinney k i n n e y brendan is calling from vermont. Brendan kenny, welcome to the show. Hi, tony. Great too with you that’s. A pleasure to have both of you. Thank you brendan let’s, start with the most basic just in case there are people who are still not very aware of what twitter is, why don’t you explain it and say a little about what the value has been around twitter for you? Sure, i think that you know, twitter at a very basic is a microblogging service that i think most people have heard about my now and it’s made up of messages of one hundred forty characters, no boar, which could make it challenging. But i think the value that both get from twitter is really time communication with people that share their interest for their hobby for a particular matter. And pamela what’s been your just general experience with twitter and its value. Oh, honestly, my general experience. I remember when i first got on twitter and i was actually following a marketing plan for my business, and one of the first steps it said was to get a count on twitter and i went and i took a look at twitter and honestly, i just said, well, this is goofy, this is not for me, and i sort of put it aside and it was maybe a month later and i was reviewing my program again and i went and i revisited twitter and i decided i would jump on board and it was a very odd medium than at first it took a while to get used to it on. Then. Once i got used to it, it became actually my favorite social media tools are your favorite, but you use something, changed your mind and made you go back to it, or you just you just thought, well, maybe i should give it a second try. You know, when when i’m following a specific program, i like to follow it to the letter. And so i went back, and i thought, well, i okay, you stay true to your you were staying true to your business plan, all right, and what? And why don’t you explain to people, pam? What? What the chats generally are? How does a chat work? Well can’t flex anywhere typically around sixteen, and that some of them go on for an hour and a half? I took a look around, i think it was back and, you know, it was back in two thousand ten, and i saw that there there wasn’t there are a lot of checks that are non-profit related, but there wasn’t anything specific to the one way, but before, before we get there, what is a chat? Oh, it’s a chan is something that usually you have a different topic every week we actually are can’t is every other week, and he spent about an hour going over that topic. Every shot is kind of different in the way it’s run. Some of them are very free flowing, some of them stay very, very focused, and they may be have four, five questions, and they don’t veer off those particular questions with questions argast tends to be a little bit of a mix of both okay, and what we want to point out for people is that it’s a lot of people. And anybody who wants to participating at the same time exactly it’s sort of like a kind of envision. It is a cocktail party. Okay? Brendan what’s what’s your your sense of chats? Yeah, i think, you know, i was, uh, on twitter for a while, and i had checked out a couple of other tweet chef and, you know, i found that there wasn’t many just like pam, not many conversations happening around non-profit fund-raising so, you know, in two thousand eleven, i launched fundchat really just as a way to try to connect with other non-profit folks that were experimenting with social media and it just sort of took on a life of its own, and we have fundchat everyone today at noon eastern time and just like pam said, you know, we choose a topic and typically for five questions to keep the conversation going and it’s just a it’s a great conversation every week great opportunity to connect with others on a particular topic and learn from them and also share your own expertise. All right? We’re going to take a break very shortly, and when we return, pam and brendan will, of course, still be with me, and we’ll talk in a lot more detail about how you participate, how you find these two chats, what some of the feedback has been from from these chats that will hopefully induce you into them, and we’ll just before we break. Take a break. One stat from the pre show survey. Whether you’re non-profit actively uses a twitter account and seventy three percent yes, onda, about the other twenty seven percent. No. So we want to try to get that other quarter att least little motivated about using just twitter. And then we’ll talk more about chats, that’s all after this break. So stay with us getting ending, ending e-giving, ding, ding, ding, ding. You’re listening to the talking alternative network duitz get in. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a m on talking alternative dotcom. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l, j media. Dot com. Talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. Welcome back with brendan kinney and pam grow. We’re talking about twitter chats, brendan, so if a bunch of people are typing in these short blogged posts and one hundred forty characters each and we’re all doing at the same time and maybe even if there’s some organization revolving around a question, how can this really be a learning tool? Yeah can can feel like a flood of messages, but there’s a couple of ways to manage them so that you can kind of keep up with the conversation and participated one it’s just, uh follow that hashtag typically a tweet shed is centred around a hashtag okay, now i’m goingto i wantto move you immediately into jargon jail, which hasn’t had a job in jail hasn’t come up for a couple of weeks, actually, but i’m glad that’s why i’m pouncing on you now that it has because i’ve been chomping at the bit no, no jogging allowed, so you have to explain what is a hashtag in twitter certainly twitter the way that information can be organized through the use of hashtags so typically that’s. The words, though, is in the case of funded chat fundchat but it’s preceded by the pound symbol and so that’s. A very easy way for you to win her back any brendan you know, i think it’s your calling from a landline, right? Yeah. Okay, you were just breaking up kind of badly. Oh, sorry about that. All right, well, it may not be your fault, let’s. See? So just to reiterate so the hashtag when we say hashtag we’re talking about the pound sign on your keyboard, okay? And so if someone, for instance, wanted teo and pam, you’ll get fair time. Of course, you know, we know you’re there too. But if someone wanted to find fundchat on twitter, brandon, what would they search for? So they could search for the pound symbol and the word fundchat and depending on what twitter client you use, you can create a scream of just those those tweets. Or you can use a weapon to face like tweet chat dot com to follow a particular hashtag okay and so that’s how people are participating in your chat and also in pam’s chat right there they’re following that hashtag for the hour, okay? And brendan, when we come back to you maybe just speak. Up a little louder. That meant that may help a bit. Sure. Okay, pam let’s, let’s, explain your chat. What is the name of your chat again? And how would people find it? It’s, a small non-profit shot and it’s hashtag jem. Okay, and i’m just going to do that. Since i was in the air force, i like to show off that i know the phonetic alphabet. So for pam’s, you would do hashtag sierra mike november, papa! And then the word chat. Which would be, of course, charlie hotel, alfa tango. S m and p chat let’s say so. So, pam, what are some of the topics that you’d like to talk about on small non-profit chat? Oh, wow. We have covered a lot of different topics. We’ve covered email marketing time management in the small shop stewardship we have actually covered maybe three or four times because it’s such an important topic, we’ve covered corporate sponsorship work fund-raising we’ve had a couple on doing your annual report volunteermatch judgment surveying. Okay on dh what kind of feedback you’re getting from people who participate in your chats. Oh, my god, we get we get some amazing feedback. One of my and i wish i didn’t write down her name, but one of the participants once wrote me recently and she said it made me feel great about being a fundraiser we love to share a resource is our time and our opinions all to help people further mission in vision. It’s great to see such collaboration. Yeah, on dh that is that’s. Very complimentary. How many people typically are in your chats? Pam? On average, you know, we had a high of about one hundred thirty. But on average, i say we run about seventy, seventy, okay now, and i was just with you in small non-profit chat for the past hour, because you do yours on every other friday, one, two, sorry, twelve to one on we were just on with john hayden apartment. Excuse me, it’s, actually it’s, actually the first, not just every first and third. Okay, thank you. First and third fridays, twelve to one, and you have is your guest, john hayden who’s. Been a guest on the show. You were talking about facebook for non-profits, right, and john is just amazing. John always generates a lot of talk, and, in fact, today’s with today’s was actually very free flowing. You know, we didn’t have any questions. We do in-kind let people come in and this past wednesday, i was in fundchat with with brendan on dh, the topic was pinterest brendan, how many people do you usually get on in fundchat think we average about fifty a week and it’s been hyre that for some topics that are especially attractive to folks, but yeah, way range from, you know, non-profit social fuck media fund-raising to capital campaigns to the annual fund it’s a great range of topics. Yeah, and i just made a mistake, your pinterest was your topic last week, right? Because we had to be coordinated with this show and pinterest was there. We were talking about interest on the show also, and brendan, what kind of feedback you’re getting from fundchat participants? Well, it’s really great that, you know, it really has taken on a life of its own, and a community has really formed around the hashtag, and people really appreciate the opportunity to learn from others to grow their professional network and to just become more savvy and using the social media tools do you also have guests on from time to time? Occasionally a few weeks back, we had e, m adair and nathan hand on we had a special chat just about capital campaign. Okay, and do you find you get more people when you have a guest or not or doesn’t doesn’t really matter. I think it’s really it really depends on the top. You know, i think because you’re on twitter, social media topics and to be a big popular one, but also we’ve had some very lively conversations about fund-raising policies. It all depends on the topic. Okay, that’s. Interesting, because those could be kind of dry. Yeah, but there’s always people. You know, we should tell two people two there’s always joking back and forth. A little side conversations, right? Yeah. It’s really? You know, nice how people begin to develop relationships within the chat and amongst each other. And it often is light and fun and the conversation for so for people who always want to be in the back of the room, you know, talking to the person that’s sitting next to but it’s disruptive when it’s a live speaker, you could get away with it in small non-profit jet or fundchat typically difficult. Yeah, sometimes, you know, people will try to get back on topic, but yeah, generally that kind. Of thing is, uh, is totally cool, pam. You liketo have resources available, don’t you? Sometimes ahead of the show for people to look at you that’s, a great point that you just made, you know, a lot of times we’ll have a free handout. Now, i actually honest, to be honest with you until you haven’t done it for maybe six, seven weeks, but oftentimes we’ll have a free hand out where we’ll actually list. A lot of the resource is so people can kind of read up on things prior to the bat. Okay, so little study. Excellent, excellent. And i saw you today in in small non-profit jet. John hayden was sharing a bunch of girls for all different kinds of facebook. Resource is. Absolutely, yeah, that’ll be included in the upcoming transcript. Well, i will get to it soon as we’re done here, okay? And we’re gonna talk about we’re going to talk about transcripts and so for people who missed the chats, but so there was probably no in the and i was only with you for about forty minutes or so. He probably shared about eight or so different girls are articles that he’s written or other or other people have written on the facebook topic, so there was a lot of resource material for people to check out later on. Exactly. And i also also made the claims of someone today that i hadn’t known before, and it was kind of direct messages back and forth, and he he’s an expert on facebook advertising and that’s something i’ve been wanting to burn my reader’s attention, so we’ll probably be collaborating on that and that’s an interesting point too, isn’t it, brendan, about building your professional network the way pam is just describing she just met somebody today who could be helpful to her? You know? Absolutely, with just the nature of twitter, you never know who you’re going to bump. Into out there in the twitterverse and it really is a fun way to get to know new people and to grow your network. Yeah, i’m sure every week you get you get a different group of people, right? There is a core group of people that always seem to come around fundchat but every week you’re right, we see new faces, new voices and it really is it just continues to grow yeah, and that’s your experience to pam. Do you have? Ah, core and then people who joined differently different times? Absolutely like today’s with john hayden. I saw a lot of new faces we’ve had wei had mazarene treyz on talking corporate sponsorship. The well back and she’s been a guest on my show also she’s terrific. And we had a lot of new faces for that one. Whenever we have a guest, we usually do have a lot of new faces then there’s that core. Now, brendan, do you tend to have ah resource material available also beforehand? Or do you not do that so much? Not really. We typically post ah block post about the upcoming shat and sometimes will provide links and resource is and we tried to when we can post the questions ahead of time so that people can have a chance to reflect prior to the conversation. Okay, you do you do the post the questions ahead. Okay, i want to remind listeners on with pam grow she’s, the co moderator of small non-profit chat, which you’ll find at hashtag and now everybody knows, of course that’s the pound sign hashtag sm and pee chat, sierra mike november papa chat and brendan kinney of hashtag fundchat he’s the founder and moderator there on dh on twitter, you’ll find a panel to grow she’s at pamela grow and brendan is at brendan kinney. Brendan let’s, just talk a little about the transcripts that pam mentioned earlier. How how does that work? Well, there’s a couple different ways that folks do it there’s there are services out there that people can use to curate their own transcript like store. If i, uh, i have been using hash tracking dot com, which automatically captures the tweet with a hashtag fundchat and it also post that’s related to that particular chat. So the transcript is what value for people? Well for folks who can’t participate. At the time that fundchat usually happens between twelve and one on wednesdays. If you can’t make that time, you can always go back and review the transcript and still, you know, learn what people talked about during the during the chat and if there were any resource is shared, like i was saying hyre john hayden was doing in small non-profit shot today, if there any resource links, you could go back and find those easily and click there. Exactly. Also, i think what’s great is by being able to provide the full library of transcript transcripts on our block, people can go back on all of the topics we’ve covered and looking for those resources and those tips. And pam, you have transcripts? Yeah, i have trained you well, i’ve been using tweet reports, so brennan, i’d love to talk to you about your method. Sure, senator, you know it’s been a challenge, kind of from day one it’s the transfer apart, but i don’t think i don’t think you need to be and on board with that, but it has been a bit of a challenge. Typically what i do is i post a link to the transcript on the on the small, not non-profit page okay, and since we’re talking about it, why don’t you tell people where that is? Pam that’s actually at, uh, www pamela’s grantwriting block dot com and there is a, uh you’ll see that there’s a paint there for small non-profit okay and again, that’s pamela’s grantwriting blawg, dot com right. And brendan where’s the blog’s for fundchat it’s at www. Dot fundchat dot org’s and you can subscribe to our ar e newsletter right there on the page. Okay, um, let’s see what? Brendan, what do you what do you envision happening for? With with fundchat where would you like to go? They haven’t been yet. Well, i think my focus right now is to really reach out and to attract other folks within the non-profit sector toe fundchat specifically, i’d like to try to drawing more people who work in higher education or, um, you know, arts and culture organizations and public media to begin to participate in the conversation, so really just looking to grow the number of people who are involved and that it sounds like that’s ah, worthwhile venture, because another question i asked listeners ahead. Of time was whether they are professionally or personally participating in organized twitter chats. Only about fifty five percent said yes, andi, the rest were split between no, but i know what they are and i know and i have no idea what they are. Maybe i should listen to the show so there’s about forty five percent of people not not not doing it. So you’re trying to entice some of them to the chat about you, pam. What? Where would you like to take small non-profit chat? Well, that’s a good question, tony, and i hadn’t really thought about it. I mean, when i when i first put it out, there was kind of it was kind of on a lark and it was not part of my overall strategy, but i have to say it’s been a real revelation to me, the way it’s grown and how much i personally have learned from it, as well as how much the participants have have taken away from every chance. So the way it is right now, i’d like to continue having having terrific guest experts and continue learning from each other. That’s what i’m finding really important about the small non-profit chatted, learning from each other, so it sounds like you need a business plan, maybe for small non-profit chat, then you’ll follow that to the letter and you’ll grow it. Um, let’s. See what lights were going toe. I think we have just a minute left, so let me thank pam and brendan again. You’ll find pam on on twitter at pamela grow and you’ll find small non-profit chat on the first and third fridays of each month, twelve to one eastern. I have that right dahna pam, you do okay and you’ll find brendan kinney on twitter at brendan kinney, you’ll find fundchat on twitter on wednesday’s, also twelve to one eastern. Those are both eastern times and i want to thank pamela grow and brendan kinney for being my guests. Thank you so much, tony. Really appreciate thanks to both of you, it’s been a real pleasure. Thank you, thank you right now we take a break after the break, it’s, tony’s take two and then after that, after that it’s push it with maria simple and pushed technology, so stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed and the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it’s, time for tony’s take two at roughly thirty two minutes into the hour, my block this week, new york times the charity community will suffer, and in fact i’m already seeing that there is some suffering in the in the coverage. I had told you last week that the times dropped philanthropy and charity as a full time national beat and ah, spokesperson had said that it would now be covered across what news desks, but no one person devoted to that beat and i’m actually seeing mohr philanthropy charity pieces in the times, but they’re pretty crummy quality and not really that not really applicable to the wider charity community. I mean a lot of things several pieces on eight and nine figure gif ts in these mega million gifts, and there was one about a twenty million dollar auction on da piece about these exclusive fancy pipe charity parties, but really lacking in most of them in substance and the substance that i did see was limited to large art museums. There were two pieces, but really only applicable to that small segment of the very large charity community, so i still believe as i have that without a full time reporter who is devoted to charity that the charity community’s going to suffer because we’re gonna lose voice on, we’re going to lose in front. We’re gonna lose information and coverage from this international media outlet and i think voice and coverage our our our power and the community deserves to be heard. Needs to be heard. It’s an important part of our culture, our society that’s on my block. The block is that tony martignetti dot com and that is tony’s. Take two for friday, march twenty third, the twelfth show of the year. Maria semple was there. I know she is. I hear the buzz. Maria, how are you? Hey there, tony. How are you? I’m very well, it’s. A pleasure to have you back. Thanks, maria. Simple is the prospect finder. You’ll find her at prospect finder dot com she’s, our regular prospect research contributor. And we’re talking this week. Push it about much. Well, push technology much of it free. Maria, what is pushed technology. Okay, so i was ready for you, tony. I had a feeling you were going to want to put me into jargon. Jail from the outset. I did that before first guest. Yes. So i was like, okay, all right. So on a website called computer user dot com, this is how they define push technology internet technology that allows information to be delivered or pushed directly to a user who subscribes to it rather than the user having to go look for the information on an internet site. Okay, so we’re subscribing on dh. Presumably we can control what we subscribe to that’s, right, that’s, right. So in in the world of prospect research and as it relates to fund-raising, we’ve talked in the past on some of your shows, tony, about pro active research versus reactive research. So what push technology allows you to do is set up very specific alerts so that you can crowe actively have information that is relevant to you. Pushed directly to you on a frequency level that you decide on. Okay, many of these services allow you to decide how often you want the information driven directly to your inbox. Basically. Okay, let’s. Give a few examples before we talk about what the different sites are. The free free ones versus the paid ones. What are some? Examples how you would use this in prospect. Reese. Okay, so in terms of what you would look to monitor if you were working for a nonprofit and i’m talking about non-profit small or large, okay, andi, i think that the larger non-profits the university’s especially are utilizing these techniques heavily, but they are very used oppcoll and simple techniques that any size non-profit can use. So what? To monitor information on your top donors. Okay, so those might be your your top individual donors? For sure. I think you should be monitoring what’s going on in the world of those individuals, perhaps their companies. Okay, so you’re actually monitoring their names. Is that write their name? Their name exactly. I would put an alert set up on the name of your top donors, your own organizations name. Why not make sure that you’re also or somebody in your organization is monitoring what’s going on with your organization name and your brand out there so that you can monitor any conversations that are taking place, etcetera? And he mentioned in the press yes, your competitors. So who are your direct competitor organizations that are perhaps geographically located close to you? Or those that seem to have a very similar mission toe what you’re doing, you might want to monitor what’s going on in their world and certainly any general news that is in your your industry. Okay, so industry related news issues that are important to your organization on dh just kind of staying alert to what’s going on there that one you could use a cz information for maybe block posts, all right could be subject of posts or or maybe even just ah tweeted out that there’s an article about something that’s relevant to your charity charity work. Let’s, give a, you know, a concrete example, let’s say you’re a non profit organization that is a mental health provider, and so there are issues going on, maybe in your state, maybe there’s been some cutting funding that is going to be coming down the pike for all health care or mental health providers in your state. You might want to make sure that that gets out to the people following you on social media. If there are articles about how to deal with depression, how to overcome essay, you know the mood disorder that happens in the wintertime. When we’re all not getting enough sunlight, things of that nature, so educational news, but also information related. Teo, you know how your organization is perhaps being affected, what’s going on by the economy, okay, were there any other suggestions you had about what to monitor before we get into how to do this? Because i know you think that sort of talk things i don’t want to overwhelm people, but those have been kind of be the top things that one would want. Teo, consider monitoring if you have a very public metoo director of your organization, you may want to monitor their name as well just to see where they might be coming up on the internet in the press. Ok? And i know you have a bunch of free free resource is that we’re going to talk about i just wanted to share the response from the listener pole. Do you feel your non-profit is taking full advantage of free resource is to support your fund-raising on ly eighteen percent said yes on the other eighty two percent, no so let’s acquaint them with some of the free resource is for for using the push technology and getting these alerts, okay, so i’ve really only pulled together a small sampling, and i would i would i metoo pulled, by the way, telling i’ll make the entire list both free and the phoebe services we discussed today, i’ll make them available on ma on your facebook page. Ok? Yeah, so that people will have access to the entire list on dh, the free services that you can’t talk about alert services without talking about google. It is, i think, one of the premier services to be able to get free alert, set up and the key to remember when setting up a google alert, by the way, if you don’t know where to set this. Yes, i was going to ask you to ask literally, just go to your here google search field and type in google alerts, and it’ll bring you right to it. Okay? Yep, we’ll bring you right to it. But if anybody wants to know it’s google dot com forward slash alerts okay, do you have to have an account? No, i don’t think you necessarily do have have to have an account. I do have a google account, but i believe when i set my alerts up a while back. I don’t think i had the account of time you just have to you have to share their your email address so they can they can send you the alerts. All right, okay, so you would have to there’s a box that you need to fill in called search query, and so for example, i like to monitor what’s going on in the world of prospect research. So my search queries prospect reese with quotation marks around that phrase. Very important if you’re going to be monitoring the name of your organization or the name of an individual that you go ahead and put those quotation marks around it so that google will go out to the internet daily and look for the information and then deliver the results to your inbox conned the importance of the quotes is that it’ll just give you that exact phrase that’s in the quotes versus the first word being somewhere, and then the second word being somewhere else in it. If i didn’t put prospect research in quote, it would be sending me the results where any any anywhere results with the word prospect in it. And henny results with the root word research in it. You can imagine how many results i would be getting on, like some like, like some matching, like some dating site. I found a prospect, and now i have to research her. You would get you would get that. Okay. I guess he would. Yeah. That’s. Kind of interesting. I hadn’t thought about that application. I don’t get that. I don’t have that set. I don’t. That’s. Not from personal experience. Just zoho okay. Okay. So google? Yeah, it’ll. And so it will look for news. Blog’s video discussions, books anywhere where that phrases mentioned and deliver those results to you. You get you get to decide how often do you want those results delivered to you on dh? You have us on google. You have ah, selection of three possible results as it happens once a day or once a week. Okay, for me, i like it sent once a week, one today. But if you find that would be too overwhelming, you can certainly have it sent to once a week. But here, you know, you’re looking for relevant, timely information. So i think once a day is a good opportunity there, and you can vary them. I know in my business i have my name and that i get as it happens, but there are other things related to plant e-giving and charity registration that i’m happy to get. I hate there, have them once a day or probably more likely once a week, but yeah, so they don’t have to all be the same, right? You might decide that you want to monitor issues going on in your in your sector and have that delivered to you once a week, but perhaps your top donor names you’ll have delivered to you once today or as it happened. Right? So if there’s some breaking news about them, you can either right brace for bad news or be quick and really quick and say, congratulations. Yeah, exactly a congratulatory note. Somebody gets a promotion somebody’s company does well, um and it’s a great opportunity for you to pick up the phone, shoot an email, whatever you preferred communication channel is with that donor and say to them, hey, you know, i just saw on the news now they don’t need to know you haven’t alert set up on them give you a little bit of a leg up. Perhaps. You look very. You look very together. And as you said earlier, very proactive. Yeah, absolutely. Um, so you want to be able to monitor who your best prospects are, you know, and potentially the timing to ask for a gift. So if you see some really big information concerning a prospect that you’ve had in a cultivation say’s it’s definitely an opportunity for you have another touchpoint and perhaps solidifying move them to solicitation. What else is there? That’s free. Besides google alert, right. So free. Another one i love is linked in. I’ve talked about lengthen a lot on this particular radio show on the advanced search page. You can set up with a free lincoln account. Is there another radio show that you’re on, by the way? Are you you double timing? Mei is there some of the shit? I’ve been a guest occasionally on others. But you you’re the only regular. Okay, alright. Stepping out on me, okay? I’m sorry. So so in terms of the search alerts on lengthen, you can save up to three search alerts. Now. Here, you’re looking to mine, lincoln’s. Database, and you can have the results sent you on a weekly basis or a monthly basis. And this is a good way, as they would say in the sales world, to keep your pipeline full. So let’s say you are you are a non-profit that is continually looking to connect with people in the financial services field. Uh, and within a fifty mile radius of your non-profit zip code, you can set that search up to run and then say that search and let lincoln push those results to you either weekly or monthly. And it’ll kind of keep your your your pipeline a little bit more refreshed on you. Will you just set it up once and put it on auto auto pilot and let lincoln do that legwork for you, maria, we just have a couple seconds before a break. Where does someone go to set up those advanced searches on lengthen on the advanced search tab way over to the right next to the search box. That’s in the upper right, then? Yes. Okay. Maria semple is going to stay with us. We’re going to keep talking about push technology free and fee based. So stay. With us oppcoll. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community dahna. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Talking with maria simple about push technology, of course, she’s, the prospect finder and our regular prospect, research contributor maria we have sort of an uphill battle because pre listeners sorry, the pre show survey i asked whether people are using push technology to help fund-raising and only twenty three percent said yes, yeah, yeah way we can change that. Maybe you could do a post a post show, sir, wait get that’s that switched around a little bit. Let’s share some more of the free resource resource is besides google alerts besides linked in what else is no cost? So three others that i wanted to point out really have to do more with news sources. So the new york times, for example, has a news tracker service uh, that allows you to set up customized alert, and you can narrow that by section of the newspaper or by your topic of interest. For example, i’m not using that one. Particularly so i’m not sure if you can get his focused as setting up a phrase like you can say a google alert, but certainly, if you are looking tio, monitor certain topics of interest, you might consider the new york times i’m not. I’m not too big on the times right now, but but i don’t mind using their free services should certainly be promoting those. Okay. Forbes is another one that allows you, teo track something. They have a service called the people tracker service, and you can set up a feed alert, teo forbes articles and mentions of your prospect in filings with the securities and exchange commission. Now, before you throw me in jargon jail specific filings that i’m talking about our filings having to do with people who are corporate insiders, that means they are either on the board of directors. They are the top executives of the company, or they own ten percent or more of the outstanding stock. So if you’re defined by the sea as an insider, you need to file all of your trading activity of your stock with that company with the fcc. So as a result, you can track that type of activity on board. Is that is that the only stuff you can find on forbes or like is there magazine content also available? I think the magazine content is available as well. Okay, okay, so not. Just the technical stuff. But the technical stuff has value, too. Yeah, like you mentioned earlier about timing for ah, solicitation. Perhaps. Absolutely. Now one news service that i subscribe teo, get daily news pushed to me is called nj biz. So whatever state you’re calling in from and that that business publication, that that is really related. Tio news going on in your state on businesses that’s the one you want to check out, go to their online site and see if you can sign up for alerts to be sent to you. For example, with nj is dot com. I actually have daily and what they call their morning round up that pushes important new jersey news to me on a daily basis. So all scan that comes into my inbox i kind of look it over where i see there’s information of interest to me. I’ll go ahead and read that article i think about a month or two ago tony that’s where i got the article about, uh, j getting that big plan e-giving yes. You sent it to me graciously on dh. Then i blogged about it, right? Examples if i didn’t have that alert pushed to me, i wouldn’t have known that this wonderful gift came about a plan gift from a very low key donor to this particular organization, okay, any any other free resource is we share before the ones i’d left side wanted to cover today on the call, but if people have others who i’d love to hear about it later on your facebook page or my facebook page, which is the prospect finder llc, see and love to hear about what other people are using as well, because this is really a sampling. Okay, look, look at maria pimping out her her facebook page on the show, all right, i think the previous interviews were all about twitter. Yeah, but that was the purpose of the whole interview. There’s no, no, it’s. Fine, it’s. Fine. I just think i think that’s the first. I’m not sure, but it’s absolutely fine, of course. So let’s, talk about some of the free some of the paid ones. Now we only have about two minutes left before we have to. Too close. What’s. Which the paid ones you like. So some of the paid ones that i like our ten k wizard. That’s ten k with dot com again there i’m looking for new mentions on sec filings. That’s very that’s all an sec related database. So any any time people have that sort of money in motion, people are selling stock buying stock that our corporate insiders, you’ll be notified in the foundation world. I wanted to point out there’s a service called foundation search dot com it’s it’s really a competitor organization to the foundation center. One of the things that i like about foundation search dot com as you can set up a new alert so that you are notified when new foundations are formed in your state. So you can see the value of being notified of such information so that you can begin developing a relationship with these new foundations on dahna very early basis at the time that they’re starting to looking to start relationship because they just started themselves. Exactly so hopefully getting your foot in the door sooner rather than later. Share another one. We just have about a minute. Okay. Another one that i like a thie services i wave dot com. They have something called intelligence data, and they’ll send out a monthly recap on new donations made by individuals, foundations, corporations you can set it up by geographic location, gift range, gift type, and they actually allow you to set up unlimited alert and they’ll send you one email monthly recapping the activity that goes on with those particular donors or with the issue that you’re looking to monitor and those are individual types of donations. Maria, briefly, are you able to give us a sense of what thes paid services cost or they all over the map or what? You know they really are all over the map, some of them require monthly subscription, some of them require yearly subscription to them. So and of course, the pricing changes all the time, so i don’t want to get into quoting pricing on this. Certainly i’ll post all of these resource is, as i said on your on your lincoln, your facebook page looking, trying to push you push all listeners over lincoln when i wantto neo-sage yes, and you can go in and check them out on their own, okay, you’ll find them all there. Maria simple is the prospect finder you’ll find about the prospect finder dot com our regular prospect research contributor thanks so much for being back. Maria thank you, it’s. Been a pleasure next week, twitter. Oh, no that’s not true this week was twitter talk. Next week we’re going to have jean takagi and emily chan and they’re going to share a an important legal compliance topic with you and also have a pre recorded segment that has yet to be determined so you can follow my blogged tony martignetti dot com and you’ll see what’s coming up or you can sign up for the email alerts and you do that on my facebook page. Thank you very much, maria simple on dh then you’ll find out in advance is exactly on thursdays what’s coming up for each show appreciate it. If you like the show, please like that page could follow me on twitter i’m at tony martignetti and the show’s hashtag is and now you know for sure what the hashtag sign is the hashtag is non-profit radio use it wildly hello hana pole had a poll dental care in belmar, new jersey has free care for everybody today i did a public service announcement for them the past couple weeks and today they’re helping lots of people, i hope that’s going great in belmar hoped to meet you all this summer when i’m down there. That event is organized by dentistry from the heart the show is sponsored by g grace and company. Are you worried about the rising cost of rent for your organization? Do you need a plan for real estate you’re non-profit owns george greece has been advising non-profits on their real estate decisions for over twenty five years. He offers a complimentary thirty minute consultation. G grace dot com or eight eight eight seven four seven two two, three, seven find us on itunes that’s non-profit radio dot net is where is what will get you to our itunes paige? And if you’re if you’re a podcast listener, i’d really be grateful if you went toe non-profit radio dot net and left a review of the show. I know you don’t have to go back there to listen. I know you get it automatically, but i’d really be grateful if you left us a review. Our creative producer is clear meyerhoff janice taylor is our line producer, so social media is by regina walton of organic social media. And the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday that want to, too. P m eastern here at talking alternative dot com. I didn’t do anything to get independent. Duitz you’re listening to the talking alternative network itching to get in. Nothing. You could. Looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible, then tuning on thursdays at one pm for love in the afternoon with morning alison as a professional matchmaker. I’ve seen it all with distinguished authors, industry coolers and experts on everything from wine to fashion. Join us as we discuss dating, relationships and more on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to j and j’s. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal tuning tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to know what’s, really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me very sharp, your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com. The average guy was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking.

NY Times: The Charity Community Will Suffer

The reality is The New York Times pulled a deeply experienced journalist off the philanthropy and nonprofit beat. This is foremost in my mind. I wrote about it last week, and the slightly more widely read Chronicle of Philanthropy covered it the week before.

Then why am I bothered seeing more Times pieces in my “philanthropy” alerts than usual? Because I can’t help but worry it’s an early barrage to appease the nonprofit community so we won’t object to losing our voice at the national desk.

I still say having a reporter devoted exclusively to a beat is better than having multiple reporters across desks thinking about that beat from time to time. She develops sources and builds relationships and asks people what they’re seeing. She thinks about news from a singular perspective to discern trends and make analysis. She devotes time to research in addition to covering news items.

The beat won’t get the attention it deserves over the medium- to long term. Inattention won’t start today, but soon, in weeks or months, and then it’s interminable. (The Times is counting on us having a collective short memory.) That means the charity beat suffers. That means the charity community suffers because information and coverage are power and voice.

I don’t like to see the charity community suffer. Do you think it will? Or am I alone here?

Nonprofit Radio for March 16, 2012: More Dreaded Than Death & Dentist: Public Speaking & Pinterest Possibilities

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

Laurie Krauz
Laurie Krauz: More Dreaded Than Death & Dentist: Public Speaking

Presentation and public speaking coach Laurie Krauz has four steps to get you from, “No way I’m getting in front of those people” to “I killed!”

 

 

 

Scott Koegler
Scott Koegler: Pinterest Possibilities

Pinterest is the newest social media property to skyrocket. What’s it about and is there anything in it for your nonprofit? Scott Koegler is our regular tech contributor and the editor of Nonprofit Technology News.

 
 
 
 
Please take a moment to take the survey for this week’s show with Laurie and Scott!

You’ll find it below. If you could also share it with other nonprofit professionals, I would appreciate it. The more people who take it, the better the results and the better the show! Thank you!


Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

Here is a link to the survey: http://www.surveymonkey.com/s/WD2W2VX


Top Trends. Sound Advice. Lively Conversation.

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Here is a link to the podcast: 083: More Dreaded Than Death & Dentist: Public Speaking & Pinterest Possibilities

Here are the links to the articles mentioned during the Pinterest segment.

Thanks again to @npTechAlly and @HSchoegler for sharing these during the March 16th #fundchat.

You can find the MediaBistro post mentioned during that segment here: Women In The US Trust Pinterest Over Twitter [SURVEY].

As of March 23, 2012, Pinterest has new terms of service, acceptable use and privacy policies. You can find all three at this link.

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No. Dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s march sixteenth, twenty twelve i sincerely hope you were with me last week, because if you weren’t, you would have missed conversations with marc ecko, craig newmark and naomi levine started with thoughts on branding and other business lessons applicable to charities from marc ecko, founder of the very consistent brand echo enterprises. You may be wearing his hoody then it was craig you, mark, the founder of craigslist and craigconnects he had ideas about simple communications and knowing when to stop talking. Those interviews were from the nextgencharity conference last year, and we closed last week with naomi levine, executive director of the heimans center for philanthropy and fund-raising at new york university last may at a reception for my show, she and i talked about professionalizing fund-raising ending, enhancing its stature, the role of trustees, government oversight, motivation for small charities and the future of the charity community. This week more dreaded than death and dentist. Public speaking presentation in public speaking coach laurie krauz has four steps to get you from no way i’m getting in. Front of those people. Two i killed and then pinterest, possibilities. Pinterest is the newest social media property to skyrocket, what’s it about. And is there anything in it for your non-profit? Scott koegler, our tech contributor and the editor of non-profit technology news. We’ll fill us in between the guests. Tony’s take two this week, the new york times restore philanthropy, the times dropped philanthropy and charity as a full time national beat, and i don’t like that you can follow the conversation with us today. On twitter, use the hashtag non-profit radio the show is supported by g grace corporate real estate services. I’m very grateful for their support. Right now. We take a break when we returned more dreaded than death and dentist, public speaking, stay with me. You’re listening to the talking alternative network. Schnoll are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Duitz hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna welcome back to big non-profit ideas for the other ninety five percent. I’m your host, tony martignetti for nearly thirty years, laurie krauz has owned techniques, tips and exercises from her work as a professional jazz singer and her background in social work, image consulting and as an officer in a major wall street bank to inform her practice as a presentation, public speaking and interview, spill skills code, interview spills. I just did an interview is actually very common. I just did a spell. It was a lousy pratfall. She’s helped my speaking personally considerably. She is at krauz consulting dot com. Her last name spelled k r a u z, and i’m very glad that her practice and her work brings her to the studio. Lawyer krauz welcome. Thank you, tony. I am thrilled to be here. You know that. I know your excited i am to have you. Thank you. Why do people hate public speaking? Fear it so much? I think, you know, i’ve actually done a lot of research into that. I think that the my undergraduate degrees in social work. So the social worker part of me looks at those things because people are absolutely my favorite joke, and i didn’t make this up. Is somebody at a funeral would rather b the corpse, then deliver the eulogy? That’s, like my favorite thing in the world, cracks me up every time i hear it. So i think, you know, you could really try and figure this out, and i think in a certain way, it doesn’t matter. What are you afraid of? You’re afraid you’re gonna embarrass yourself. You’re afraid your mother is going to hate you? You know, i think quite frankly, i think they’re kind of deep seated psychological issues that make some people absolutely terrified of standing up in front of other people, one of my nephews and i won’t name him just in case they’re listening. He used genius kid used to stand up in front of the class when he had to give a presentation and faint. And now he’s a teacher my mother would call me and say, oh, your nephews now know who you’re talking about. I know i’m going to say his name now, and my mother would call and say, brad fainted again in class today and, you know, and now he’s a teacher, so you work on that, you find ways around it and you develop skillsets that were never taught in school and if you develop those skillsets anybody khun talk to other people, we do it all the time with our friends. Ah, great public speaker, someone who was great at present ation skills is simply talking, and the mistake people make is that they think there’s some sort of acting or some sort of other being that they have to become in order to be a great speaker and it’s really better just coming from the heart and being yourself. Oh, yeah, i mean, you know, if you think about it to me, i’m dealing with people who are mostly working with talking in business situations. So what i say is whether it’s one on one, one on two or one on twenty thousand in a business situation, it’s performance art, but it’s you as performance art and so in business, you’re trying to move someone from point a to point b in their thoughts that’s why we talk to them whether it’s to get them to buy something sells something, learned something, teach something we’re going to talk about having a goal, right? Exactly, exactly your goal is what exactly? You’re trying to get them to move their positions somehow. And so when you’re passionate about what you have to say about that and clear about it, you’re much better at it. It’s a big deal. I pulled listeners before the show, and we got a terrific response to this week. Um, the first question was speaking of is speaking in front of audiences and i said from two to two thousand something you do frequently for work or otherwise, and about sixty percent said yes, the other forty four percent no, not not part of something they do regularly, so pretty common, of course have to be in public, and we could be talking about aa meeting was just one of the person, right? Most people come to me because they’re giving presentations to one, five, ten people in a conference room sitting or standing in front of a powerpoint presentation, and my biggest gripe about our education is that they teach us the minutia of what we need to understand about what we do, but they don’t teach us in school how to tell other people about it. And then all of a sudden you’re at work and you have to tell your boss, tell your colleagues you constantly having to report on what you do or tell potential clients, and you’re not prepared for that it’s like ninety percent of what you do is not understanding what you do. Ninety percent of what you do is telling other people about what you do when we’re not trained for that we have just a minute before our first break on, i know you have four steps that were going to talk about what i just sort of tease those the four steps, and then we’ll go into detail. Four steps to great present ation station station stations step one research step to write step three practice and step for i called dead man walking that’s a good teaser. Okay, we don’t have to you’re going to sit there, steps one through three to get to and find out what dead man walking to get. Sir, what step forward dead man walking is we take a break right now and when i when we return, we’re going to talk more about public speaking. Dreaded more than death and dentist. Stay with us the same thing. Shooting. Getting, thinking things. You’re listening to the talking, alternative network. Things get. Good. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio. Twenty four hours. Lively clamber station top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Durney welcome back to tony martignetti non-profit radio we’re getting into the details of lori krauz on her advice on being a better public speaker she’s my guest right now and the presentation and public speaking coach all right, so let’s help people overcome their fear get better at this. Your first step is sort of gathering information, write what happens is when people go to give a presentation, they put the cart before the horse every single time. If you want to feel to me what makes a great speaker and kind of the cure for the nerves, for people come to me because they’re either nervous, they have a hard time had a client once say, i’m brilliant in my head, but somewhere between my brain and my mouth there’s just a disconnect and it doesn’t come out right those air or they want to have some engaging way of delivery, so people think this happens by magic. It happens because you’re impassioned about what you’re saying. It happens because you pick a topic that you must talk about, that you feel that you’re desperate to tell people about, just like you would be desperate to tell your friends. How you get there is number one investigate who’s going to be there know who you’re talking to if you want to feel more comfortable, you want to feel more relevant to your audience, and this include knowing your audience. This includes if this is something on the web absolem in our absolute you’re standing in front of, you know, it’s, just like your show, you want to know who’s out there, you want to be presenting stuff that people are going to want to listen to, it makes you feel more comfortable, makes you feel better, relaxes you and allows you to speak more easily. So basically you’re going to do demographic research about who you’re talking to. You know, when i give presentations in arizona, i used different analogies than when i use in when i speak in new york and it makes me feel like they like me better, so it helps me to relax number one, gather information based on that number two, you’re going to sit down and you’re going to write i like people to have a core message, you know, ask not what your country can do for you. I have a dream. Today, yes, we can. These air thes air spoken core messages, core messages don’t need to be spoken, but it’s a theme, a very specific theme of what you’re going to talk about and everything you write should relate back to that theme. Keep it simple. I didn’t make this up, but it’s, one of the old saws of public speaking that i actually do agree with, i don’t agree with a lot of them tell people what you’re going to say say it, tell people what you said keep it simple have a very clear roadmap now i know from personal experience that you beat people up about everything people, tonto, just generally just i’ve heard rumors over rumors to the effect that you hold people tightly to this core message that everything has to relate to the core message, right? Why are you so adamant about that? Because, it’s, if you’ve ever seen a great speech, everything it’s kind of like a great piece of theater, what makes a great piece of theater is there’s a beginning middle and an end if you’re trying to move someone if you’re trying to change their mind if you’re trying to teach them the most engaging way to do that is to start somewhere, go somewhere and end somewhere that makes them come over to your point of view and a theme helps you do that. People are too confused when they speak, they cover too many topics and so your audio youjust lose your audience that way, right? So it’s a good speech is not, or a good presentation is not just a list of valuable, helpful kinds of things. No, absolutely not. It should be smaller on facts and figures and bigger on personal stories and experiences, not humor if you are not innate ly funny if you hear start your speech with a joke, yeah, cricket, cricket, cricket, cricket and then you just want the florida open up and swallow you. We don’t have to start with a joke apse do i say if you’re not funny? Don’t even think of it all studies show that audiences care more about people who are genuine than people who are funny and doesn’t the audience want you to succeed? Oh, they’re spending time with you. Whether it’s on the web were in person, they don’t want to be wasting their time they’re on your side initially, right? Until you do something. Maybe that right? Although, you know, we look out at people’s faces and we have a tendency, i think like dogs go to people who don’t like dogs. Human beings look at the people who look like they’re sucking on a lemon and this is actually step for this is a dead man walking trick which is and dead man walking meaning howto ideal with this absolute fear went when i years ago as a performer, when they would say places, miss krauss, my whole life would pass before my eyes. So that’s step for but i want to say something about step three first, if i may it’s totally out of control. You are going to show control right now. You know as well as you know. No, please. Number fight. Oh, that. Would you like to start with number three? Ok. Well, first tell me about janet. You could just turn my mike. So first, let me say what i said on break, which was as a child. My family would pay me money to be quiet when we were on family trips. And so this is one of those moments right now, you would like to pay me to be quiet. Three threes, right? Step three so when you the most important thing, when you think about starting to sit down and write things and this is step two again, sorry in step two, when you write use words, your mouth would say if you were at dinner with your friends, it’s the biggest mistake people make in writing present ations if you remember nothing else from me visiting you here today, you must use the spoken word, not the written word use slang you if you if you go back and listen to this, i’m sure there’s a lot of times i’m using words that are not very impressive by themselves if you wouldn’t have to go back and you were, i know what threespot so comfy now with you, but we were talking and no, i didn’t come out exactly right point that’s, exactly right? And i’m able to get impassioned cause i’m using words i would actually use when i get excited about stuff, not a formal article. A speech when you read it out loud should actually make you concerned that it’s not smart enough that it’s using language that’s not smart enough that’s going to help your mouth have an easier time saying it and that’s, what gets us tripped up when we go to give our speech our mouth isn’t ready for some of those words. This also goes back to just be yourself. Yes, seymour of yourself and we’re none of us speak as written articles, even i’m not even so. They’re not scholarly, artie. Just none of us speak the way we right. Absolutely. You don’t do it. And scholars don’t either when they give great presentations. Um, so around this the adamant ce of the core message. There could be a lot of frustration because a lot of things you want to include right don’t really belong, right? It’s. Kind of like sophie’s choice. I always think you have to leave some stuff out. You have to make choices. You have to remember that you’re trying. You have a goal here. What do i want? These people to walk out of the room with dough? I want them toe hyre me. Do i want them to buy something from me? So i want them just to think. I’m smart. What do you want from your audience? And if you have something incredible to say that has nothing to do with that, it just has to be in your next speech if to be a grown up about it, it’s a lot of hard work to develop a good present ation we’re in the midst of talking about preparation. On another question, i asked listeners was thinking of the last time you spoke in front of others. Did you feel you were adequately prepared? And nearly fifty percent said yes completely, and then the remainder said pretty well, but i could have used more time. What is that? If you’re if you’re just pretty well, but not perfectly well prepared in your mind, right? What does that do to your performance? Well, it’ll make you more nervous, it’ll make you forget your place, it’s, exactly the kinds of things that make us not give a great presentation, but i do want to say something about that we live in the real world. I work with business people, it’s a lot of people do nothing in preparing because they don’t have enough time to do everything and what i say is a little is better than nothing so it’s not going to be perfect. And in fact, studies show audiences don’t want you to be perfect. They want you to be genuine, and so a little bit of effort is better than none. You don’t want to be perfect. You want to lose your place, you want to be what you are when you’re with your friends. You also cite research about how much people retain right shares. My favorite thing someone told me this years and years ago because i was a nervous wreck about something and audiences will retain between two depending on this study between two and fifteen percent of what you tell them. So lighten up. You know they’re not going to remember it anyway. I have a test show is now more than fifteen percent over. So already we’re into the words, the overflow except one eyes shut us off now. Oh, except when i speak, people retain one out. Letters. A research outlier. Yes, that’s. Okay. So let’s formally move to step to because we just i need to keep moving along. So we’re writing now? Yes. What? What are some ideas about? Writing on the stage, i think we pretty much actually covered this to the three most important things i want to say. Tell him what you’re going to say. Say it. Tell him what you said. Make a clear road map. That’s the same thing is what i just said and use words your mouth would say youse were if you if this is the two percent of what you remember, make it this use words your mouth would say make it easy for you to be who you are. All right. What about the part that you can’t write the q and a? The q and a is something that is that you love that. I love that, but a lot of people really, really are horrified by it. I like to use stuff like lawyers do with witness prep. The problem with q and a is the moment between the question and the time you answer it’s like we panic in that moment. What’s the best way to diminish that panic practice that moment, anyone i have that’s going for job interviews and there’s more of those people right now. I tell them when you leave here twenty minutes three times this week get a friend to ask you questions so that you can get used to that moment people say, but i don’t know what they’re going to ask me. Really? If you work for burger king, are they going to be asking you about rocket science? No, they’re not. They’re going to be asking you about something to do with burgers and buns. So, you know, hamburger buns? No. Yeah, because if it’s the other kind, then then they were into anatomy. Well, then you’re goingto lawsuit and we don’t do yeah, right there, outside our scar scope, but okay, clearly, that was good. I liked it and does it. So i get critiqued, teo that’s for me to do for you. I know i will use this. You just remember i can use all of this against you someday. Let’s see? Power points. Are they essential? Or does it depend where you’re presenting? What? It depends where you’re presenting half the time. There’s problem with the technology if you use powerpoint. Powerpoint is not a word document. Power point is imagery. People make the mistake of putting up big giant paragraphs on para point turning. Their back to their audience and reading what’s on the slides. Big mistake para point a rule of thumb i read years ago, which i liked is no more than three lines on a slide no more than five words per line that’s a powerpoint slide, but use images use great you something that delights the child in the audience. If you make it all words, i would advise against it. Some of the most effective speakers that i’ve seen have been in ted conferences, where speaker gets just eighteen minutes to speak. They’re not allowed to use notes on dh there there sly. I don’t even know if there are there their video. Their images are all photographs and video there’s not a single word, right? But there’s some of the most effective speakers i’ve heard right when i give a presentation, i have two versions of my powerpoint presentation. One is the handout, which has all the words on it and the other is what i have on screen, which is the images and things like that. And if you need to remember, if you some people use their powerpoint slides to remind them where they are have notes? Yeah, let’s, move to your third step. Practicing practice. What here is? We pray o k we practice and then when you’re finished practicing, you practice some more. And when you’re absolutely sure you ready you practice, i hate practice more than any human being on the planet. I get hate email and you’re just singer and i’m a jazz singer, so all i do is practice speaking and singing it makes me want to kill myself, but i practice as opposed to the alternative, i think it’s better on most days. So here’s the thing we practise because it helps us to do a couple things. The first thing it helps us to do is remember what were going to say. The second thing it helps us to do is vet out some of that language to make sure that our mouth easily says thes things. The third thing with good playful practice is it tricks you into new forms of verbal and nonverbal behavior. What makes a speaker interesting is when they’re really kind of flavorful in their verbal and nonverbal behavior. You sitting here and no one can see me? I can’t talk without my hands. Moving it’s who i am. Good flavor. Yeah, have a good flavor going are pretty much a root beer barrels you hate root beer, but thank you, but i’m so so that my chest feel latto argast saturday not all about you? Yeah, i’m the guest. So what i say to you is you’re you’re animated, i’m always animate. So what i say to people is try role playing. I had a client yesterday who’s interviewing right now pretend she was a friend of hers who i know who’s, a really wacky person. As she answered my questions. It tricked her into new verbal and nonverbal behavior. And then what you d’oh after you do this is what actors do, by the way, they do crazy exercises. Tell it to your dog. Tell it to your kid tell it you know, you know, tell it to a plant. It tricks you into new behavior, sing it, dance it whatever and then practice it normal day of your present ation you’ve done all this work you’ve researched, you’ve written, you’ve vetted out the writing, you’ve practice practice practice. Now you go in there, forget everything you’ve done and just talk and some of what you worked on will sneak its way into your present ation. You’ll feel a little better and you’ll get better and better and better it’s like learning tennis, it’s like learning any music, any musical instrument being a performer, it takes time, it takes development, the part that you don’t remember, it doesn’t make it in. Nobody knows you don’t feel bad about what you left out, right? It’s not gymnastics at the olympics, where they have a list of what you were going to do and then say you forgot your you know, triple axle, of course i’ve just talked about ice skating, but no one hopefully that’ll be part of the eighty five your metaphors are all over the map, okay, but they’re my metaphors and i stand for them. We’re going to move to your dead man walking. Okay, good for your management, fear management. This is behavioral techniques to deal with the absolute terror. You will have done steps one, two and three and you’ll still be nervous and here’s the bad news and the good news. The bad news is you’ll never completely not be nervous and i can use double negatives. It’s. Okay, when i do it, you will. But the good news is you can stop trying. This is thie, inner nut. I call this the internet and i like to say that if you’re on the subway and you see some crazy person talking about having just had lunch with god, you don’t go over and engage them. Unless that’s your business, you turn away. And yet with our inner nut with speaking, we focus on it. Why am i so nervous? This is crazy. What’s. The worst thing that can happen. I say avoid that. Use something called the stop technique. Say to yourself in your brain stop as you start ruminating about everything that could go wrong. Right? And stop the spot. It’s. A very imperfectly behavioral approach. But it for a nanosecond stops the downward spiral and it keeps it from getting completely out of control. We just have a short time left. What did you do in the five minutes before you go on? In the five minutes before you go on, go to the bathroom. Everyone will understand. I have to go to the restroom. I did it here today. And this? I do. All the time it helps you to focus, sit down on the bowl and breathe, just breathe in and out and you could do a visual ization. It’s very useful tennis players do this football players do this, see yourself giving the presentation, see yourself getting better and being everything that you can be. Stretch your shoulders, roll your tongue around in your mouth so that your mouth loosens up. Do do stretch any stretching thing that you would do that doesn’t put you out of breath, it engages your body, it gets it active so that you’re going to have a better chance of being more focused and more alive. It all works. I know from personal experience. Lori krauz is a presentation in public speaking. Coach, you’ll find her at krauz consulting. Dot com again heard last name spelled k r a u z laurie, thanks so much for being against tony. I really appreciate real pleasure. Thank you. We take a break and we returned tony’s take two and then pinterest stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it is time for tony’s take two at roughly thirty two minutes into the hour on my block this week, new york times restore philanthropy the times dropped philanthropy and charity as a full time national beat and i’m appalled, i think that’s a big mistake, i can’t make a business decision for them, but i think it hurts the charity community put it that way terribly there’s a lot that’s interesting in non-profits and philanthropy that won’t get covered because it emerges as trends over time, not discreet news items in a day. And i think without somebody reading each day’s news and looking at trends through the philanthropy i that those kinds of stories are going to get going to get missed, they won’t, they won’t be seen. I’m thinking about things like compliance and oversight, increasing non-profits thie economy as it creeps out of recession what’s the impact on charities non-profit hospitals waiting for final health care reform religious organizations that are slowly losing market share in fund-raising environmental on healthcare groups reacting to climate change and even abroad, european countries austerity measures leaving some of their societies needs unmet i list those and we’ll be fifteen or so others that i think issues that i think i’m going to get lost because the times doesn’t have someone devoted to the charity and philantech could be my block. Is that tony martignetti dot com and the post is called new york times restore philanthropy that’s tony’s take two for friday, march sixteenth, the eleventh show of twenty twelve. Scott koegler are you there? I am here, tony, and i can tell that you are i know that you are and i am to scott koegler, of course, our regular technology contributor, he’s, the editor of non-profit technology news, which you’ll find it n p tech news dot com and we are talking about pinterest, possibilities pinterest center that’s no that’s an interesting pronunciation. I hadn’t heard that i, uh, actually, i started spelling it that way and found out that i was wrong. But what’s that’s how the website is belt but with the word interest with a pee in front of it. I am p i am t e r e s t i guess it’s, maybe just the new york thing. Yeah. Okay, but are you saying you’ve been pronouncing it pin interest? Nope. Interest interest. Oh, just wear that. Put the accent. Oh, you’re being so particular i just where i play sax and i i was saying pinterest and you’re saying pin hoexter with pinter? Yeah. Pinterest. Right. All right, what the hell is it? Minor point. Minor point. What is it? What is it, it’s? A it’s. An electronic pushpin bulletin board. I guess if you will, um, you know, it constantly amazes me how these social media sites come and flourish and sometimes disappear. Yes, uh, you know, this one has got some traction pretty quickly. And i think a large part of that is because it’s so graphical, you know, people can i can see it now. People like to see pictures, of course. And so that’s, pretty much you have to have almost a picture or video to actually pin it to the board. Yeah, i found out about pinterest through our social media manager regina walton does the social media for the show and also for me and my company. And weeks ago she pointed me to it, and i really didn’t know what to do with it initially. And then i got a little more into it. And i started thinking about it, and i saw how engaging that visual nature is. It is that’s, one of the there are some platforms that present social media, like facebook, twitter and google, plus in a kind of a magazine format. And if you look at those, what you see is pictures, mostly and there’s, some tax. Essentially, in order to make it onto the pages, you have to have pictures in the post. So i think this is more of a continuation of that kind of trend. And onda a lot of people do also, mostly women. Very interesting. Yeah. I saw that pretty good proportion of women over overwhelming majority. I saw something in forbes dot com in a forbes dot com article that said ninety seven percent of the active participants in pinterest are women. That’s? Incredible. Yeah. I didn’t, uh, surprise me tremendously. I think. It’s similar? Oh, you fancy yourself such a good judge of what women will like. Is that right? Women’s trends? Yeah, in some cases. Is that right? Yes, it does. Your wife agree? Exposure there. Okay, but i think my take on it is from the, uh, kind of the bonem scrapbooking, you know, scrapbooking gestures and those kind of things that really make visual sense and, you know, this makes it just so easy to do, you know, that’s really a big thing, i believe is just being able to make it easy and that i’m not saying that it needs to be easy for women to do, and i think that that just makes it easy to do you know what your stuff also on that that women topic media bistro had something very current, i think, was yesterday or today that women trust pinterest, mohr than twitter and facebook, and they’re more likely to use pinterest over twitter or facebook in making a purchase decision. Interesting, they just they trust what they seem or there than they do from from actually even from friends because facebook is all friends, so that could be, you know, but my take on that also is that it could be just because it’s so new, and that hasn’t been spammed yet. Okay, it’s tough to get a real sense of credibility out of twitter because your twitter stream khun b pretty much anybody that wants to be in it sure, and so that, you know, the spammers air has pretty much taken over big segment of that you have to be very careful to kind of lead out those that you don’t want, but if you look at your pinterest paige, you’ll see that, you know, you’ve got recent activity over there and it’s got the pictures of the people again. Pictures are important here, so it has their avatars or their photos, whatever they put up their, and in my case, i don’t have a whole lot of people online yet, but there are, you know, all the people are folks that i either know personally or no kinda yeah, there’s nobody in there that i would say, oh, my gosh, that person and, well, people find you as scott koegler on pinterest, i think so. Look, that’s, the guy doesn’t even know his accountant. You believe this technology contributor doesn’t have one of those? While scott figures out his account, that is exactly ok. Ok, in fact, i think i did that based on my twitter account. Okay? Yes. And it’s, they’re easy to link. I understand. And i think there’s some automatic posting available. Well, you post a peace to europe interest you can also selected, posted to both twitter and facebook and since we’re talking about our own pimping a little bit, i’ll say that i’m on pinterest also and my boards and i’m goingto keep myself out of jargon jail, because in a moment, i’m gonna ask scott koegler explain what boards are my boards are so the things i’m posting about our non-profit videos, i have some that are pretty sum that are gritty and elsa have aboard for see female ceos of non-profits so scott koegler what? What did i mean when i said my boards, boards, boards, well, that’s the term that they used for the pin board or the bulletin board if you were on whatever it is that you you put stuff on, so yeah, that’s what it is, tell me and that was a nice segue way there to get yourself out of jail. What is your interest handle? Tony martignetti just one one continuous that’s correct and and to move this tio non-profits one of the questions i ask before the show is do you feel you have a good understanding of what interest is about and about sixty percent said either yes or yes, somewhat and then forty percent said no, not familiar with it. So we’re hoping to convert that forty percent? Yeah, i mean, it’s it’s still fairly new it’s just it’s just doing very well. Yeah, it is new again. That’s one of the things that i think makes it, um, interesting and personal, i think that’s it’s a big part of why people might trust it. So what should a non-profit be thinking about as they set up their boards there? Topics? What should they be thinking about them? They should be thinking about the same things they’ve been thinking about in using facebook in-kind not so much in twitter, i believe, because facebook allows you to have more content, but certainly as i just explained it’s a graphical environment. So if you have images a cz, you’re doing videos, anything else that is graphical in nature? Those are the things that you would want to pin and you want to be selective about the boards that you create. I would suggest that things can be personal or they can be company which the segway into that for a second? Okay, please. Facebook started out as a personal environment twitter started out the personal environment, even google plus started out as a personal environment, not allowing corporation’s, heredity, xero or organizations control has both you can actually be either or either a person or an organization, so certainly if you’re starting out a country, um board set for your organization, we would definitely want to select the organization as the identity for that and then create the boards that have to do with what you do well, what the activities air the tv or the the passions surrounding you. Non-profit and as a social media certainly want to invite and include other non-profits and other people, so part of the whole genre is reaching around collecting stuff from other parts of the web. It’s not so much those things that you create yourself as those things that you like. Yeah, your interests it’s not what you do, it’s what you like and that’s a very good point. I was on a twitter chat, we’re going, we’re going to talk about in the next show with the gentleman who runs twitter chat this one, this one is fundchat and one of the points that was brought out there. Was that precisely what you’re saying? That it should be bored should be the topics that are related to your mission, not on ly from directly from your organization. That was ephraim go pin, um be broader don’t just show exactly what you do but show things that are related, right? I think people and organizations are much more interesting and when when you know what they are about, what they’re, what surrounds them, what kind of things they’re interested in, and not just those things that make them up individually, whether it’s an individual or organization, you know, we’re also multi faceted, and we have lots of different interests, and i think that’s what? What this tackles is what are those interests? How how can i relate to this organization? And it may not actually be that particular organization, right functions that maybe something ansel earlier, too. Otherwise you start to look to self promotional. I mean, there should be self promotion. It is that’s a part of social media, but it shouldn’t be exclusively that scott, we gotta take a break when we come back, we’ll keep talking about pinterest, possibilities and hope. Everybody stays with us talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community oppcoll. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. 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No, please, you’re worse than a screaming child. I know scott as as non-profits going to set up their boards, you have to pick a category, and i see that there is no category for social change or charity or non-profits interesting, isn’t it? Yeah, i’m not sure maybe they’ll add something like that. I guess at the moment you should pick something close and i’m not really even sure what that would be or there is a category for other i guess that might be yeah, there is another until they until they get to the point where they add something related to the charity community. Yeah, there is a little controversy about about pinterest and this came up in the small non-profit sorry, the fundchat that i was in last week o r this past wednesday and again the leader of fundchat, the host of fundchat is going to be a guest next week. We’re going to talk about what what he does in his in his twitter chat on dh that’s, the issues related to copyright use and pinning and reap and repenting are you have you seen anything about that? I haven’t seen comments on that, particularly that it doesn’t surprise me because i know that, uh, twitter not a flicker has been going to some some pains about use of their material on maybe it was in interest the know there are different writes that can be assigned to different photos post on two places, specifically quicker and there’s a pretty tough to understand no one can i use this? Can i use it to promote something of my own? Can i modify it? And it may not be obvious what the rights are for the for the photo that you selected so so i could see were pulling stuff from other places could be even more difficult, teo, to regulate and then as you as you repent, something that someone else pinned, you know, there could be a question of your liability for that sure repenting, but then if you’re not repenting then there’s no social that could be any social in the social media platform if if you can’t repent when other people pin, i agree, and i think, you know, this leads to a whole larger conversation about who owns content and how what is the fair use of that content in other sites and as a as a journalist, writer editor that’s a very active conversation with folks that i deal with, what is content aggregation, and should we be doing it, or should we not? And to what extent? So i think that this is one small subset of that there has to be more with images, that kind of thing, but it’s over altum big deal in the record companies on wednesday in that fundchat on twitter, i want credit mary-jo callin see a j a n e for pointing out really, that if if there isn’t repenting, then there isn’t much social in the platform, and also there was an article on this subject at craft test dummies dot com craft, c r a f t test dummies dot coms on march second article and my thanks to n p tech alley for for pointing out that that article from that from that twitter chat like other there’s rocky again, like other social media platforms, this one has to be kept upright if we get started, innit? Yeah, exactly. And there’s, there comes a point at which on organization and certainly a person is going to say enough, i’ve had enough of this stuff and what’s going to fall off the edge, and i think that’s something that we’re all going to have to deal with as these things continue to emerge as things become popular and so the others fall off the edge. I don’t know the answer, but i know that the answer is that we don’t have limited amounts of time in our days and especially no work days and how many times you want to be sitting in front of a computer, clicking and dragging and pinning, yeah, and for small and midsize shops, i mean, how much staff time can they devote to these? In fact, one of the final question i asked pre show listeners is your non-profit using pinterest and eighty three percent said no, uh, the other seventeen, the other seventeen percent were sort of yes, you know we’re into it fully. That was very small in about four percent that about thirteen percent said they have done it a little bit, but eighty three percent, not into it. It has become a matter of priorities. Ation it does. And as with all the social media kinds of products and processes, uh, what is the return? What you’re getting for your efforts? Is that a small shop? You know, the effort is probably one person taking some time out of the day in large organizations. For instance, coca cola, uh, that is has probably the largest facebook page following, uh, i think it is the largest, by the way, um, they they spent significant actual money and managing that and making sure that they are top of mind. But if you ask anyone, uh, and this i think there are becoming some tools for this, if you ask, what are you actually getting for? What if you spend a thousand dollars a year making two thousand dollars? The answer is, i have no idea now, and, uh, you know, as these begin to proliferate even further it’s going to be more of a question. We have to leave it there. Scott regulars are regular tech contributor and the editor of non-profit technology news at n p tech news. Dot com scott, thank you very much. Thanks, durney take care. We’ll talk to you next month. Thank you, and i also i also want to thank lori krauz for coming into the studio and also the folks who participated in fundchat last week on brendan kinney, who hosts that and he’ll be a guest next week, which is the transition into next week. We’ll be talking about twitter talk i’ll have to twitter chat hosts pamela grow of small non-profit chat and brendan of fundez chat to tell us how these one hundred forty character conversations can help your non-profit and build your professional network, then maria simple, our prospect research contributor on push technology, google alerts and other services that send targeted information to you regularly special thanks to our social media manager, regina walton, she got me promoted and and prepared to be part of fundchat and also outstanding survey results today, the largest ah largest group of respondents we’ve ever had and also for that getting that last minute media bistro article to me on pinterest keep up with what’s coming up sign up farming satur email alerts on the facebook page. Like a son facebook like that page, you can listen live our archive for the archive goto itunes subscribe at non-profit radio dot net on twitter you can follow me and use the show’s hashtag non-profit radio the following is a public service announcement because i have a soft spot in my heart for belmar, new jersey from when i was a kid in my grand parents used to take me there and i still go do you need dental care? Visit the offices of hannah pole dental care in belmar on friday, march twenty third to receive free dental services. Everybody is welcome regardless of where you’re from, care will be offered on a first come, first served basis. For information, call seven three two six eight one twenty to twenty five and that is organized by dentistry from the heart. The show is sponsored by g grayson company. Are you worried about the rising cost of rent for your organization? Do you need a plan for real estate that you’re non-profit owns georgia? Grace has been advising non-profits on their real estate decisions for over twenty five years, and he offers listeners a complimentary thirty minute consultation. G grace dot com or eight eight eight seven four seven two two three, seven. Our creative producer is clear, meyerhoff sam liebowitz is the line producer, usually, but not today. Today was janice taylor, but sam still owns talking altum broadcasting the show’s social media, as i’ve said a few times special, thanks. Regina walton of organic social media. On our remote producer is john federico of the new rules. I hope you’ll be with me next friday, one to two p, m eastern here at talking alternative dot com xero. Dahna i didn’t think that thing getting in deep doo doo. You’re listening to the talking alternative network, waiting to get me anything. Nothing. You could. Looking to meet mr and mrs wright but still haven’t found the one. Want to make your current relationship as filling as possible, then tuning on thursdays at one pm for love in the afternoon with morning alison as a professional matchmaker. I’ve seen it all with distinguished authors, industry coolers and experts on everything from wine to fashion. Join us as we discuss dating, relationships and more on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to jay and jay. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? 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